Twentynine Palms City Council
September 8, 2026

TWENTYNINE PALMS CITY COUNCIL

REGULAR MEETING AGENDA
6136 Adobe Road
Twentynine Palms, CA 92277
www.29palms.org
Public Participation Options
City Council meetings are held in person, but you can watch the meeting via live stream or participate through the following options below:

Live Stream: YouTube - City of 29 Palms - YouTube
In-Person Public Comment:
 General Public Comment – Upon arrival, please complete a speaker card and submit to the City Clerk.

Online Public Comment: Virtual participation is conducted via Webex. Use the raise hand feature to request to speak.

Meeting online link:

Register link:
https://cityoftwentyninepalms-448.my.webex.com/weblink/register/r20f7aec680c212fb28a670e875ceb277 Webinar topic:

City Council Regular Meeting Tuesday, September 8, 2026, 6:00 Date and time:

Tuesday, September 8, 2026, 6:00 (UTC-07:00) Pacific Time (US & Canada) Tuesday, September 8, 2026
NOTICE IS HEREBY GIVEN, that the City Council will hold a Regular Meeting on Tuesday, September 8, 2026 at City Hall, 6136 Adobe Road, Twentynine Palms, CA 92277 to consider the following:

REGULAR SESSION AGENDA
6:00 P.M.

CALL TO ORDER
Pledge of Allegiance.

Invocation - Pastor LeeAnn Clarke, Twentynine Palms Ministerial Association.

Roll Call.

Closed Session Announcements.

Changes to the Agenda.

ANNOUNCEMENTS
These proceedings may be viewed on demand on the City of Twentynine Palms website at www.29palms.org.

You may also Live Stream this meeting by going on our website and clicking on the "Meeting Agendas" link.

AWARDS, PRESENTATIONS, APPOINTMENTS AND PROCLAMATIONS

1. Presentation by FIND Food Bank and Proclamation Recognizing Hunger Action Month.

2. Presentation by National Park Conservation Association.

COUNCIL COMMENTS AND REPORTS OF MEETINGS ATTENDED

CITY MANAGER UPDATE

CONSENT CALENDAR
All matters listed under the Consent Calendar are to be considered routine by the City Council and will be enacted by one motion in the form listed. Any item may be removed from the Consent Calendar and considered separately by the City Council. The public will be given an opportunity to comment on Consent Calendar items prior to the City Council action

3. Waive the Reading of Ordinance and Approve the Reading by Title Only.

4. Approval of Minutes of the City Council Meeting Held on August 25, 2026.

City Council - Regular Meeting - 25 Aug 2026 - Minutes - Pdf 5 - 9

5. Second Reading of the Ordinance Rescinding the Ofland Project.

RECOMMENDATION: That the City Council conduct the second reading of an Ordinance entitled:

ORDINANCE No. 330:

AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF TWENTYNINE PALMS, CALIFORNIA, RESCINDING ORDINANCE 322 AND ORDINANCE 323, WHICH APPROVED DEVELOPMENT CODE AMENDMENT 25-00004,

ESTABLISHED THE OPEN-SPACE CONSERVATION ZONE (OS-C),
AMENDED THE CITY’S ZONING MAP, APPROVED REZONING 25-000001 AND REZONING ASSESSOR’S PARCEL NUMBER NO. 0614-121-15 FROM

SINGLE-FAMILY RESIDENTIAL, ESTATE DENSITY (RS-E) TO COMMERCIAL

TOURIST (C-T) AND OPEN SPACE-CONSERVATION (OS-C)
Second Reading of the Ordinance Rescinding the Ofland Project. - Pdf 11 - 23

6. City Manager Authorization for the Lear Avenue Grant.

RECOMMENDATION: The City Council authorize the City Manager to sign relevant documents for the Lear Avenue Grant.

City Manager Authorization for the Lear Avenue Grant. - Pdf 25 - 33

ITEMS REMOVED FROM CONSENT CALENDAR FOR DISCUSSION
PUBLIC HEARING – NONE

DISCUSSION AND POTENTIAL ACTION ITEMS

7. Tourism Business Improvement District (TBID) Reauthorization for 2026-27 Fiscal Year.

RECOMMENDATION: The City Council:

1. Approve the TBID's Annual Report for Fiscal Year 2025-2026 and the TBID's Tourism Marketing Plan & Budget for Fiscal Year 2026-2027;

2. Adopt Resolution No.26-__ confirming the intention to levy an assessment for Fiscal Year 2026-2027.

Tourism Business Improvement District (TBID) Reauthorization for 2026-27 Fiscal Year. - Pdf
35 - 77

FUTURE COUNCIL INITIATED ITEMS

1. Shade Structures around Freedom Plaza and a possible art fixture with “Freedom Plaza” announcing the location.

2. Discussion on the use of City funds for grant applications.

3. Discussion on the next steps of reallocating $1.3 million for housing.

4. Review and revision to Municipal Code 5.08 related to Cannabis uses to bring the City up to par with new legislation and State Law.

5. Discussion regarding a Moratorium on Data Centers.

PUBLIC COMMENTS
This is the time for the public to address the City Council on issues within the jurisdiction of the City Council that are NOT on this agenda. All comments are to be directed to the City Council and shall not consist of any personal attacks. Members of the public are expected to maintain a professional, courteous decorum during their comments. There is a time limitation of three minutes per person. If you haven’t already done so, please fill out name and address slips and give them to the City Clerk. The City Council is prohibited by State law from taking action or discussing items not included on the printed agenda. Public comments on specific agenda items will be deferred until consideration of the item on the agenda.

ADJOURNMENT
It is the intention of the City of Twentynine Palms to comply with the Americans with Disabilities Act in all respects. If you are a person with a disability who requires a disability-related modification or accommodation in order to participate in a meeting, including auxiliary aids or services, please request such modification or accommodation from the City Clerk at (760) 367-4890 (facsimile). Notification at least 48 hours prior to the meeting will enable the City to make reasonable arrangements to assure accessibility to the meeting. Please advise us at the time whether you will require accommodations to participate in meetings on a regular basis. Any person affected by any application on this agenda may submit their concerns in writing prior to the meeting or appear in person and be heard in support or opposition to the proposal at the time the matter is considered on the agenda. The staff reports, applications and environmental documents may be viewed at either the office of Community Development or the office of the City Clerk, 6136 Adobe Road, from 7:00 a.m. until 6:00 p.m. Monday through Thursday, except legal holidays. The Invocation is given per Policy 10-01, and does not reflect the views of the City but rather is an expression of speech by a private citizen making the presentation. Telephone inquiries may be made at (760) 367-6799. If you challenge any agenda issue in court, you may be limited to raising only those issues that you or someone else raised at the public meeting described in this notice, or in written correspondence delivered to the City of Twentynine Palms at, or prior to, the public meeting.

This notice of agenda is hereby certified to have been posted on or before 6:00 p.m. September 3, 2026.

Cindy Villescas CMC, City Clerk Time/Date

TWENTYNINE PALMS CITY COUNCIL
City Council - Regular Meeting MINUTES
City Hall, 6136 Adobe Road, Twentynine Palms, CA 92277
www.29palms.org
August 25, 2026
CALL TO ORDER - Mayor Mintz called the meeting to order at 6:00 p.m.

Pledge of Allegiance - Ms. Robin Schlosser led the Pledge of Allegiance.

Invocation - Pastor Michelle Ronia, Oasis Community Church, provided the Invocation.

Roll Call - The following Councilmembers were present: Bilderain, Ramirez, Scott, Wright, Mintz.

Closed Session Announcements - None.

Changes to the Agenda - Mayor Mintz announced that item #4 will be pulled and tabled to another meeting.

ANNOUNCEMENTS
Mayor Mintz announced that these proceedings may be viewed on demand on the City of Twentynine Palms website at www.29palms.org. You may also Live Stream this meeting by going on our website and clicking on the "Meeting Agendas" link.

AWARDS, PRESENTATIONS, APPOINTMENTS AND PROCLAMATIONS - None.

COUNCIL COMMENTS AND REPORTS OF MEETINGS ATTENDED
Councilmember Bilderain commented that he met with citizens, and he wished Councilmember Wright Happy Birthday.

Councilwoman Ramirez mentioned that she attended a SCAG Legislative Committee meeting, the EVRSC meeting, she met with a constituent who is a veteran and homeless, and she completed five additional trainings through Washington University. She commented that she met with our Lobbyist and she provided an update on the merging of Charter Communications aka Cox Communications and Spectrum and she mentioned that she met with some constituents about some safety concerns, she announced that she was approached to be part of a case study with a group of local elected officials through Stanford University. This has gone on for almost two years, and she was recently notified that they are proceeding to the next step of their research and she is going to be a part of that study.

Councilmember Wright commented that he participated in the Shop with a Cop event, the Fill the Bus event, hosted by Wing N It, the Back-to-School Backpack Giveaway and he thanked Councilwoman Ramirez for providing some backpacks for the Cuts for Kings Backpack Giveaway. He attended the JPA meeting, the Copper Mountain College Accreditation Celebration that was held at Sky's the Limit Observatory, a Warhawks Car Wash Fundraiser, and he wished Councilmember Bilderain a Happy Birthday.

Mayor Pro Tem Scott mentioned that he attended the Fill the Bus event, the Shop with a Cop event, the Space Jam event at Historic Plaza, the 70th Anniversary event for American Legion, and a birthday celebration for Kurt Schauppner. He wished Councilmembers Wright and Bilderain Happy Birthday. He mentioned that he participated in an interview with KESQ, he wished Ms. Angie from Wing N It well as she has been having some health issues and he mentioned that he attended the Back-to-School event at the Youth Activity Center hosted by Wing N It.

Mayor Mintz commented that he was out of town for the past two weekends, so he unfortunately missed many of these events. He mentioned that he attended the Mountain/Desert meeting and a MDAQMD meeting. He wished Councilmembers Wright and Bilderain Happy Birthday as well as Kurt Schauppner.

City Council - Regular Meeting
August 25, 2026

CITY MANAGER UPDATE
City Manager Cole provided the following updates: the contractors for the Split Rock Bridge project will be working in the evening a few days in September which will be September 11, 14, and 15 from 7:00 p.m. to 7:00 a.m. and he gave the Planning Department Kudos for completing the final federal grant application to obtain $8.1 million for the Lear Avenue road repair. This was done in conjunction with the County, our Federal Lobbyist and MCAGCC.

CONSENT CALENDAR

1. Waive the Reading of Ordinance and Approve the Reading by Title Only.

2. Approval of Minutes of the City Council Meeting Held on June 23, 2026, July 14, 2026, and July 28, 2026.

3. Second Reading of San Bernardino County Fire (SBCFD) Fire Code Update.

RECOMMENDATION: The City Council conduct the second reading of an Ordinance entitled:

ORDINANCE NO. 329

AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF TWENTYNINE PALMS, STATE OF

CALIFORNIA, ADOPTING THE SAN BERNARDINO COUNTY FIRE CODE (REFERENCING THE 2025 EDITION OF THE CALIFORNIA FIRE CODE AND 2025 EDITION OF THE CALIFORNIA

RESIDENTIAL CODE) ALONG WITH CERTAIN CHANGES, MODIFICATIONS, AMENDMENTS, ADDITIONS, DELETIONS, AND EXCEPTIONS, RELATING TO FIRE REGULATIONS.

4. Second Reading of the Ordinance Rescinding the Ofland Project.

RECOMMENDATION: That the City Council conduct the second reading of an Ordinance entitled:

ORDINANCE NO. 330:

AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF TWENTYNINE PALMS, CALIFORNIA, RESCINDING ORDINANCE 322 AND ORDINANCE 323, WHICH APPROVED DEVELOPMENT CODE AMENDMENT 25-00004, ESTABLISHED THE OPEN-SPACE CONSERVATION ZONE (OSC), AMENDED THE CITY’S ZONING MAP, APPROVED REZONING 25-000001 AND REZONING ASSESSOR’S PARCEL NUMBER NO. 0614-121-15 FROM SINGLE-FAMILY RESIDENTIAL,

ESTATE DENSITY (RS-E) TO COMMERCIAL TOURIST (C-T) AND OPEN SPACE-CONSERVATION (OS-C)

5. Approval of Warrant Register Totaling $3,113,555.99.

6. Approval of Project Phoenix Warrant Register Totaling $71,977.72.

7. Approval of Warrant Register Totaling $708 - Bowladium.

8. Amended and Restated Resolution No. 26-25.

RECOMMENDATION: The City Council approve and adopt the amended and restated Resolution No. 26-25 confirming the Engineer's Report and levying the annual assessment for Fiscal Year 2026-2027 pursuant the Landscaping and Lighting Act of 1972.

9. Amended and Restated Resolution No. 26-17.

RECOMMENDATION: The City Council approve and adopt the amended and restated Resolution No. 26-17 authorizing the placement of Solid Waste Handling Service Charges for Fiscal Year 2026-2027 on the County's property tax roll pursuant the Health and Safety Code Section 5470, et seq.

City Council - Regular Meeting
August 25, 2026

10. Findings of Public Convenience and Necessity for alcohol sales for Nxwhere Cafe.

RECOMMENDATION: The City Council adopt Resolution No. 26-27, adopting a finding of Public Convenience or Necessity to the City Council, subject to the attached Conditions of Approval.

Councilwoman Ramirez asked to pull items 5 and 10 from the Consent Calendar.

Mayor Mintz announced that he is abstaining from items 6 and 7.

Cindy Bernard addressed the City Council about item #4.

ACTION: A motion was made by Councilmember Wright, seconded by Councilmember Bilderain, to approve the Consent Calendar as submitted, with Mayor Mintz abstaining from items 6 and 7 and with the exception of item #4 which was tabled to another meeting.

The above motion was carried by the following:

ROLL CALL VOTE:

AYES: BILDERAIN, RAMIREZ, SCOTT, WRIGHT, MINTZ
NOES: NONE
ABSTAIN: MINTZ FROM ITEMS 6 AND 7
ABSENT: NONE

ITEMS REMOVED FROM CONSENT CALENDAR FOR DISCUSSION

5. Approval of Warrant Register Totaling $3,113,555.99.

Councilwoman Ramirez asked questions about a couple of line items on the Warrant Register.

10. Findings of Public Convenience and Necessity for alcohol sales for Nxwhere Cafe.

RECOMMENDATION: The City Council adopt Resolution No. 26-27, adopting a finding of Public Convenience or Necessity to the City Council, subject to the attached Conditions of Approval.

Councilwoman Ramirez asked questions related to wording in the Resolution.

ACTION: A motion was made by Mayor Pro Tem Scott, seconded by Councilmember Wright, to adopt Resolution No. 26- 27, adopting a finding of Public Convenience or Necessity to the City Council, subject to the attached Conditions of Approval.

The above motion was carried by the following:

ROLL CALL VOTE:

AYES: BILDERAIN, RAMIREZ, SCOTT, WRIGHT, MINTZ
NOES: NONE
ABSTAIN: NONE
ABSENT: NONE

PUBLIC HEARING

11. Adopt Resolution 26-28, Confirming the Costs of Abating 7535 Sherman Hoyt Avenue, a Residence Full of Trash, Debris, an Abandoned Motorhome and Box Truck, an Unsecured Residence that was Declared a Public Nuisance and Cleaned under the Direction of the Planning Commission.

City Council - Regular Meeting
August 25, 2026
RECOMMENDATION: The City Council confirm the cost of $39,049.77 for the abatement of the property. The City Council to direct the property owner to pay the confirmed cost of abatement within ten (10) days following the Public Hearing and/or the Code Enforcement Division would be directed to record the confirmed cost of abatement as a Special Assessment against the property.

Community Development Director Gardner (Director Gardner) presented the Staff Report and PowerPoint Presentation.

Mayor Mintz opened the Public Hearing.

Having no requests to speak, Mayor Mintz opened the Public Hearing.

ACTION: A motion was made by Councilmember Wright, seconded by Councilwoman Ramirez, to confirm the cost of $39,049.77 for the abatement of the property. The City Council to direct the property owner to pay the confirmed cost of abatement within ten (10) days following the Public Hearing and/or the Code Enforcement Division would be directed to record the confirmed cost of abatement as a Special Assessment against the property..

The above motion was carried by the following:

ROLL CALL VOTE:

AYES: BILDERAIN, RAMIREZ, SCOTT, WRIGHT, MINTZ
NOES: NONE
ABSTAIN: NONE
ABSENT: NONE
DISCUSSION AND POTENTIAL ACTION ITEMS - None.

FUTURE COUNCIL INITIATED ITEMS

1. Shade Structures around Freedom Plaza and a possible art fixture with “Freedom Plaza” announcing the location.

2. Discussion on the use of City funds for grants and the potential reallocation of housing and homeless funds to grants.

3. Discussion on the next steps of reallocating $1.3 million for housing.

4. Review and revision to Municipal Code 5.08 related to Cannabis uses to bring the City up to par with new legislation and State Law.

5. Discussion regarding a Moratorium on Data Centers.

6. Discussion on reallocating funds that were set aside for City Hall shade structures to grant writing.

Councilmember Wright asked that Staff look at the Budget and see where we can find additional funds for more abatements. City Manager Cole mentioned that we would be able to bring this issue forward when the City Council discusses the mid-year budget, which will be at the beginning of next year. At this time, properties are still being identified, then a cost would need to be determined for each property. Councilmember Wright also asked if we could add a Presentation by the American Legion. Mayor Mintz mentioned that it wouldn't need to be added as a future agenda item, Staff can reach out to them and ask them to come to a meeting.

PUBLIC COMMENTS
The following addressed the City Council:
* Robin Schlosser
* Lori Cosgriff
* Mark Williams
* Mark Van Horne

City Council - Regular Meeting
August 25, 2026
ADJOURNMENT - Mayor Mintz adjourned the meeting at 6:45 p.m.

Respectfully submitted,
Cindy Villescas, CMC
City Clerk/Public Information Officer

STAFF REPORT
TO: City Council
FROM: Community Development Director
FOR MEETING: Sep 08 2026
SUBJECT: Second Reading of the Ordinance Rescinding the Ofland Project.

RECOMMENDATION:

That the City Council conduct the second reading of an Ordinance entitled:

ORDINANCE No. 330:

AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF TWENTYNINE PALMS, CALIFORNIA, RESCINDING ORDINANCE 322 AND ORDINANCE 323, WHICH APPROVED DEVELOPMENT CODE AMENDMENT 25-00004, ESTABLISHED THE OPEN-SPACE CONSERVATION ZONE (OS-C), AMENDED THE CITY’S ZONING MAP, APPROVED REZONING 25-000001 AND REZONING ASSESSOR’S PARCEL NUMBER NO. 0614-121-15 FROM

SINGLE-FAMILY RESIDENTIAL, ESTATE DENSITY (RS-E) TO COMMERCIAL TOURIST (C-T) AND OPEN

SPACE-CONSERVATION (OS-C)
ORDER OF PROCEDURE:

Request Staff Report (Community Development Director
Presenting)
Council Question of Staff
Request Public Comment
Council Discussion
Motion/Second
Discussion of Motion
Call the Question
ATTACHMENTS:
• 2026-04-23 Letter to K.

Gardner-City of Twentynine
Palms re rescision
• 2026-07-15 Ofland letter
requesting recission
• Ordinance rescinding rezone
and development code re
Ofland
• Resolution rescinding Reso
25-17 GPA for Ofland
BACKGROUND:

On December 10, 2024, an application was received from NV5, Inc on behalf of Ofland Hotels (the “Applicant”), requesting approval of a General Plan Amendment 24-000002, Rezoning 25-000001, Development Code Amendment 25-000004, and Conditional Use Permit 24-000003 for the development of a luxury resort with 100 units and amenities including two lodges, pools and spas, recreational areas, playgrounds, food and beverage services, and 25 employee housing units (to be built in two phases), located at the southeast corner of Highway Page 11 of 77 62 and Lear Avenue, Twentynine Palms, CA 92277, also identified as APN: 0614-121-15 (the “Project”).

Approximately 110 acres of the Project was proposed to be permanently set aside as open space.

On July 22, 2025, the City Council held a Public Hearing on the Project, and after hearing public comments, and reviewing all of the evidence before it, and holding several follow up meetings on the Project, the City Council ultimately voted to approve the Project and adopt the following entitlements:
 Resolution 25-17: in which the City Council (1) adopted the Mitigated Negative Declaration for the Project and (2) approved General Plan Amendment 24-000002, removing Shoshone Valley Road from Twentynine Palms Highway to Sullivan Road from the General Plan Circulation Elem (OS-C) land use designation and modifying the land use designation of the subject site from Single Family Residential Estate (RS-E) to Tourist Commercial (C-T) and OS-C.
 Resolution 25-18: in which the City Council approved Conditional Use Permit 24-000003 for the development of a luxury resort with 100 units and amenities including two lodges, pools and spas, recreational areas, playgrounds, food and beverage services, and 25 employee housing units (to be built in two phases) at the southeast corner of Twentynine Palms Highway and Lear Avenue, Twentynine Palms, CA 92277, subject to the certain conditions of approval.  Ordinance 322 and Development Code Amendment 25-000004: which amended Chapter 19 of the Twentynine Palms Municipal Code to establish an Open Space-Conservation (OS-C) Land Use District and corresponding development standards for that district.  Ordinance 323: which approved Rezoning 25-000001, and rezoned Assessor’s Parcel Number No. 1614- 121-05, and amended the City’s Zoning Map.

Since the Project was approved, market conditions have unfortunately changed, and have become weaker in the tourism industry. As set forth in the attached April 23, 2026 and July 15, 2026 correspondence from the Project Applicant, the Applicant has determined that the changed market conditions have rendered the Project infeasible.

As such, the Project applicant has informed the City that it no longer intends to develop the Project, and accordingly requests the rescission of Resolution 25-17, Resolution 25-18, Ordinance 322, and Ordinance 323.

Notably, in its correspondence, the Applicant explains that “[its] decision to abandon the Project entitlements is based exclusively on the adverse economic and market conditions described above.” ENVIRONMENTAL:

A Mitigated Negative Declaration was adopted for the Project, and hence no further environmental documentation is required. As the Project is no longer being developed, the Mitigated Negative Declaration is no longer relevant or necessary.

The proposed Ordinance and Resolution are exempt from the California Environmental Quality Act (CEQA) under State CEQA Guidelines Section 15060(c)(2), in that the adoption of the proposed Ordinance and Resolution will not result in a direct or reasonably foreseeable indirect physical change in the environment, and is further and independently exempt from the California Environmental Quality Act under State CEQA Guidelines Section 15061(b)(3), in that it can be seen with certainty there is no possibility the adoption of the proposed Ordinance and Resolution will have a significant effect on the environment.

The City Council conducted the first reading of this ordinance on July 28, 2026.

ALTERNATIVES:

The City Council could choose to:

1. Request additional information from Staff.

2. Make modifications to the Resolution and adopt it with such recommended changes.

3. Make further modifications to the Ordinance and request that it be re-introduced. Page 12 of 77

4. Decline to move forward with the Ordinance and/or Resolution.

FISCAL IMPACT:

None.

1630995108.1
DLA Piper LLP (US)
2000 Avenue of the Stars
Suite 400 North Tower
Los Angeles, CA 90067-4735
www.dlapiper.com
Andrew Brady
[email protected]
T 310.595.3208
F 310.595.3406
April 23, 2026

VIA EMAIL
Keith Gardner
Community Development Director
City of Twentynine Palms
6136 Adobe Road
Twentynine Palms, California 92277
[email protected]
Re: Request for Rescission of Entitlements – Ofland Hotel Twentynine Palms Project:

GPA 24-000002; Rezoning 25-000001 (Ordinance No. 323); Development Code Amendment 25-000004 (Ordinance No. 322); Conditional Use Permit 24-000003; and Mitigated Negative Declaration, State Clearinghouse No. 2025050547.

Dear Mr. Gardner:

This firm represents Ofland Development (collectively, “Ofland” or the “Owner”), the applicant and real party in interest for the entitlements identified above (collectively, the “Project Entitlements”) approved by the City of Twentynine Palms (the “City”) for the Ofland Hotel Twentynine Palms project (the “Project”).

On behalf of the Owner, we write to formally notify the City that Ofland is abandoning the Project. We respectfully request that the City initiate and complete the process to rescind all Project Entitlements.

Following the City Council’s approval of the Project on July 22, 2025, and the subsequent adoption of Ordinances 322 and 323 on September 9, 2025, market and financial conditions applicable to the Project have materially changed. Those changed economic conditions have rendered the Project infeasible from the Owner’s perspective. In addition, the Project fell out of escrow with the prospective buyer, and that buyer has been unresponsive to Ofland’s repeated requests regarding extensions. As a result, the Owner is out of contract and does not intend to proceed with the development of the Project under the existing Project Entitlements.

The Applicant further acknowledges that the Project’s approvals are the subject of pending litigation (Center for Biological Diversity and Indian Cove Neighbors v. City of Twentynine Palms, et al., San Bernardino Superior Court Case No. CIVSB2524139), which challenges the City’s approval of the Project Entitlements, and its adoption of the Project’s Mitigated Negative Declaration (“MND”) pursuant to the California Environmental Quality Act (“CEQA”).

April 23, 2026

1630995108.1
Ofland has conferred with counsel for all parties, and the parties intend to submit a stipulation to the court staying the litigation pending the City’s completion of the rescission process described herein.

Accordingly, Ofland respectfully requests that the City take all actions necessary to rescind the following approvals:

1. General Plan Amendment 24-000002 creating the Open Space Conservation (OS-C) land use designation, re-designating the land use designation from Single-Family Residential - Estate (RS-E) to Commercial-Tourist (C-T) and OS-C;

2. Rezoning 25-000001 (adopted by Ordinance No. 323), including the rezoning of the Project site from Single-Family Residential-Estate to Tourist Commercial and Open Space Conservation;

3. Development Code Amendment 25-000004 (adopted by Ordinance No. 322), including the establishment of the Open Space Conservation Zone to the extent adopted in connection with the Project;

4. Conditional Use Permit 24-000003 to allow the development of the resort on the Tourist Commercial portion of the property; and

5. The Mitigated Negative Declaration adopted for the Project (State Clearinghouse No. 2025050547), together with the associated findings and Mitigation Monitoring and Reporting Program.

Ofland looks forward to working cooperatively with City staff to prepare any necessary additional documentation necessary to effectuate the rescission of the Project Entitlements. Ofland appreciates the City’s consideration of this request and the City’s continued cooperation throughout this process.

Nothing in this letter is intended to waive, and Ofland expressly reserves, any and all rights, claims, defenses, and protections available to it under applicable law, including without limitation any vested rights or rights arising under the Project Entitlements prior to their rescission.

Please contact me at your earliest convenience and thank you for your attention to this matter.

Very truly yours,
DLA Piper LLP (US)
Andrew Brady
Partner

July 15, 2025
VIA EMAIL AND U.S. MAIL
Honorable Members of the City Council
City of Twentynine Palms
c/o City Clerk
6136 Adobe Road
Twentynine Palms, CA 92277
Email: [email protected]
Re: Voluntary Abandonment of Entitlements — Ofland Hotels Proposed Project Honorable Members of the City Council:

On behalf of Ofland Hotels (“Ofland”), I write to notify the City of Twentynine Palms (the “City”) that Ofland is voluntarily abandoning and rescinding all entitlements previously obtained for its proposed hotel project (the “Project”). This decision is driven solely by adverse economic conditions in the regional hospitality market that have rendered the Project economically unfeasible. The decision is unrelated to the pending litigation captioned Indian Cove Neighbors et al. v. Ofland Development et al., Case No. CIVSB2524139, and does not constitute any concession on the merits of that action.

The Project was underwritten relying in substantial part on industry-backed, comparableproperty market data sourced from STR, Inc., covering a competitive set of 13 Upper Upscale hotels on a weighted-average basis. Over the approximately three-year period during which Ofland has been pursuing this Project, each key performance indicator for the regional lodging market has declined materially:

Occupancy. The 12-month average occupancy rate fell from 63.0% (2023 Q1) to 60.9% (2025 Q4), a decline of 3.33%.

Average Daily Rate (ADR). The 12-month Average Daily Rate (ADR) fell from $244.13 (2023 Q1) to $233.51 (2025 Q4), a decline of 4.35%.

Revenue Per Available Room (RevPAR). RevPAR—calculated by multiplying ADR by the occupancy rate—fell from $153.72 (2023 Q1) to $142.15 (2025 Q4), a decrease of approximately 7.53%.

At the scale of the proposed 100-room hotel operating year-round (36,500 available room-nights per year), the 7.53% RevPAR decline translates to a reduction in projected annual revenue of approximately $422,305 per year—from a projected approximately $5,610,780 to approximately $5,188,475. A revenue shortfall of this magnitude and the continuing downward trend

fundamentally undermines the financial viability of the Project. As the regional lodging market has continued to soften, updated loss-of-income projections have confirmed that the Project is no longer economically feasible under current and foreseeable market conditions.

Notably, even Indian Cove Neighbors—the petitioner in the pending litigation challenging the Project—has itself acknowledged this economic reality. In its own public Change.org petition, Indian Cove Neighbors conceded that “economic conditions have changed” and that the “economic landscape has shifted considerably.” 1 This acknowledgment by the Project’s most vocal opponent underscores that the deterioration in market conditions is neither disputed nor debatable.

Ofland’s decision to abandon the Project entitlements is based exclusively on the adverse economic and market conditions described above. It is not a response to, nor a concession regarding, the pending CEQA litigation or any claims asserted therein. Ofland continues to believe that its entitlements were lawfully obtained and that the environmental review conducted for the Project was legally adequate. However, regardless of the outcome of that litigation, the current market conditions independently preclude moving forward with the Project.

We respectfully request that the City process the abandonment and rescission of the Project entitlements in accordance with applicable procedures. Please do not hesitate to contact me should you require any additional information.

Sincerely,
Luke Searcy
Head of Development
Ofland Hotels
cc: [Legal Counsel / File]
1 See, https://www.change.org/p/say-no-to-ofland, last accessed July 15, 2026.

CITY OF TWENTYNINE PALMS

CITY COUNCIL
ORDINANCE NO. ______

AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF

TWENTYNINE PALMS, CALIFORNIA, RESCINDING
ORDINANCE 322 AND ORDINANCE 323, WHICH
APPROVED DEVELOPMENT CODE AMENDMENT 25-
00004, ESTABLISHED THE OPEN-SPACE
CONSERVATION ZONE (OS-C), AMENDED THE CITY’S
ZONING MAP, APPROVED REZONING 25-000001 AND
REZONING ASSESSOR’S PARCEL NUMBER NO. 0614-
121-15 FROM SINGLE-FAMILY RESIDENTIAL, ESTATE

DENSITY (RS-E) TO COMMERCIAL TOURIST (C-T) AND

OPEN SPACE-CONSERVATION (OS-C)
WHEREAS, in 2016, the City Council adopted Title 19 of the Twentynine Palms Municipal Code, which is referred to as the “Development Code”; and WHEREAS, in 2024, applications were submitted for General Plan Amendment 24-000002, Rezoning 25-000001, Conditional Use Permit 24-000003, along with Development Code Amendment 25-000004, collectively known as the “Ofland Resort Project” or “Project”; and
WHEREAS, approximately 110 acres of the proposed Ofland Resort Project was previously proposed to be permanently set aside as open space; and WHEREAS, as adopted by the City Council in Ordinance 322, Development Code Amendment 25-000004 amended Chapter 19 of the Twentynine Palms Municipal Code to establish an Open Space-Conservation (OS-C) Land Use District and corresponding development standards for that district; and WHEREAS, the Land Use Element of the General Plan includes Implementation Policy LU-1.2, which provides that “The Land Use Map shall serve as the City’s Official Zoning Map;” and
WHEREAS, in accordance with the provisions of the General Plan, on May 8, 2012, the City Council of the City of Twentynine Palms adopted Ordinance No. 246 and thereby adopted the General Plan Land Use Map (General Plan Exhibit LU-3) as the official Zoning Map for the City of Twentynine Palms; and WHEREAS, an Initial Study was prepared for the Ofland Resort Project in conformance with the California Environmental Quality Act; and

WHEREAS, the Initial Study / Mitigated Negative Declaration was posted from May 14, 2025, through June 3, 2025; and
WHEREAS, as adopted by the City Council in Ordinance 323, the City approved Rezoning 25-000001, rezoned Assessor’s Parcel Number No. 1614-121- 05, and amended the City’s Zoning Map; and
WHEREAS, the applicant for Ofland Resort Project has informed the City that it no longer intends to develop the Project and agrees with the rescission of Ordinance 322 and Ordinance 323; and
WHEREAS, the public hearing notice for the rescission of Ordinance 322 and Ordinance 323 was published on July 15, 2026 in the Desert Trail newspaper; and WHEREAS, a Public Hearing was held by the City Council on Tuesday, July 28, 2026, during which the City Council considered the record before it, including the information provided by City staff, all written submissions, and all public testimony.

NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF TWENTYNINE PALMS DOES HEREBY ORDAIN AS FOLLOWS:

SECTION 1. Recitals. The foregoing recitals are true and correct and are hereby incorporated as set forth in full into this Ordinance.

SECTION 2. Rescission of Ordinance 322. The City Council of the City of Twentynine Palms hereby rescinds Ordinance 322.

SECTION 3. Rescission of Ordinance 323. The City Council of the City of Twentynine Palms hereby rescinds Ordinance 323.

SECTION 4. CEQA Determination. The City Council finds and determines that this ordinance is exempt from the California Environmental Quality Act (CEQA) under State CEQA Guidelines Section 15060(c)(2), in that the adoption of this Ordinance will not result in a direct or reasonably foreseeable indirect physical change in the environment, and is further and independently exempt from the California Environmental Quality Act under State CEQA Guidelines Section 15061(b)(3), in that it can be seen with certainty there is no possibility the adoption of this Ordinance will have a significant effect on the environment.

SECTION 5. Severability. If any section, subsection, sentence, clause, or phrase of this Ordinance is for any reason held to be invalid or unconstitutional by the decision of any court of competent jurisdiction, such decision shall not affect the validity of the remaining portions of this Ordinance, and each and every section, subsection, sentence, clause, or phrase not declared invalid or unconstitutional, without regard to whether any portion of the Ordinance would be subsequently declared invalid or unconstitutional.

SECTION 4. Clerk Certification. The City Clerk shall certify to the passage and adoption of this Ordinance and shall cause this Ordinance to be published as required by law.

PASSED, APPROVED AND ADOPTED at a regular meeting of the City Council of the City of Twentynine Palms held on this 8th day of September 2026. ________________________________________
Daniel Mintz, Mayor
ATTEST:
_________________________________
Cindy Villescas, CMC, City Clerk
APPROVED AS TO FORM:
_________________________________
A. Patrick Muñoz, City Attorney

STATE OF CALIFORNIA )
COUNTY OF SAN BERNARDINO ) ss.

CITY OF TWENTYNINE PALMS )
I, Cindy Villescas, City Clerk of the City of Twentynine Palms, County of San Bernardino, State of California, hereby attest to the above signature and certify that Ordinance No. ____ was adopted by the City Council of said City of Twentynine Palms at a regular meeting of said Council held on the 8th day of September 2026, by the following vote:

AYES:

NOES:

ABSENT:
________________________________________
Cindy Villescas CMC, City Clerk

CITY OF TWENTYNINE

PALMS CITY COUNCIL
RESOLUTION NO. 26-____

A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY

OF TWENTYNINE PALMS, CALIFORNIA, RESCINDING
RESOLUTION 25-17 AND RESOLUTION 25-18, WHICH ADOPTED
GENERAL PLAN AMENDMENT NO. 24-000002 AND APPROVED
CONDITIONAL USE PERMIT 24-000003
WHEREAS, on December 10, 2024, an application was received from NV5, Inc on behalf of Ofland Hotels, requesting approval of a General Plan Amendment 24-000002, Rezoning 25-000001, Development Code Amendment 25-000004, and Conditional Use Permit 24-000003 for the development of a luxury resort with 100 units and amenities including two lodges, pools and spas, recreational areas, playgrounds, food and beverage services, and 25 employee housing units. (to be built in two phases) located at the southeast corner of Highway 62 and Lear Avenue, Twentynine Palms, CA 92277, also identified as APN: 0614-121-15 (the “Project”); and
WHEREAS, the applicant proposed a General Plan Amendment and a Development Code Amendment to establish the Open Space – Conservation (OSC) Zone; and WHEREAS, the applicant proposed a General Plan Amendment to remove Shoshone Valley Road from the Circulation Element of the General Plan, and establish it as a local road; and
WHEREAS, the applicant proposed a General Plan Amendment and a Rezoning to modify the land use district to Commercial Tourist (CT) and Open Space – Conservation (OS-C); and
WHEREAS, a Notice of Intent to adopt a Mitigated Negative Declaration for the Project was published on the City’s website and mailed to interested parties on May 2025, and was also part of the public hearing notices for the Planning Commission and City Council related to the Project; and WHEREAS, pursuant to Resolution 25-17, the City Council adopted the Mitigated Negative Declaration for the Project and General Plan Amendment 24- 000002, removing Shoshone Valley Road from Twentynine Palms Highway to Sullivan Road from the General Plan Circulation Elem (OS-C) land use designation and modifying the land use designation of the subject site from Single Family

Residential Estate (RS-E) to Tourist Commercial (C-T) and OS-C; and WHEREAS, pursuant to Resolution 25-18, the City Council approved Conditional Use Permit 24-000003 for the development of a luxury resort with 100 units and amenities including two lodges, pools and spas, recreational areas, playgrounds, food and beverage services, and 25 employee housing units (to be built in two phases) at the southeast corner of Twentynine Palms Highway and Lear Avenue, Twentynine Palms, CA 92277, subject to the certain conditions of approval; and
WHEREAS, since then, the applicant for the Project has informed the City that it no longer intends to develop the Project and agrees with the rescission of Resolution 25-17 and Resolution 25-18; and
WHEREAS, a Public Hearing notice for the rescission of Resolution 25-17 and Resolution 25-18 was published in the Desert Trail, a newspaper of record, on July 15, 2026; and
WHEREAS, a notice was mailed to all property owners located within 600 feet of the Project site on or before July 17, 2026, for the City Council Hearing; and WHEREAS, the City Council finds and determines that this ordinance is exempt from the California Environmental Quality Act (CEQA) under State CEQA Guidelines Section 15060(c)(2), in that the adoption of this Ordinance will not result in a direct or reasonably foreseeable indirect physical change in the environment, and is further and independently exempt from the California Environmental Quality Act under State CEQA Guidelines Section 15061(b)(3), in that it can be seen with certainty there is no possibility the adoption of this Ordinance will have a significant effect on the environment; and
WHEREAS, a Public Hearing was held by the City Council on Tuesday, July 28, 2026, during which the City Council considered the record before it, including the information provided by City staff, all written submission, and all public testimony.

NOW, THEREFORE, BE IT RESOLVED that the above recitals are true and correct, and the City Council of the City of Twentynine Palms rescinds City Council Resolution No. 25-17 and City Council Resolution 25-18.

APPROVED AND ADOPTED THIS 28th DAY OF July, 2026.

AYES: COUNCIL MEMBERS:

NOES: COUNCIL MEMBERS:

ABSENT: COUNCIL MEMBERS:

ABSTAIN: COUNCIL MEMBERS:

Daniel Mintz, Mayor
ATTEST:

Cindy Villescas, CMC City Clerk
I hereby certify that the foregoing is a true copy of City Council Resolution No. 26- ___ duly adopted by the City Council of the City of Twentynine Palms in a meeting held on the 28th day of July 2026, in the City of Twentynine Palms, California.

Dated this 28th day of July, 2026.

Cindy Villescas, CMC City Clerk

STAFF REPORT
TO: City Council
FROM: Community Development Director
FOR MEETING: Sep 08 2026
SUBJECT: City Manager Authorization for the Lear Avenue Grant.

RECOMMENDATION:

The City Council authorize the City Manager to sign relevant documents for the Lear Avenue Grant.

ORDER OF PROCEDURE:

Request Staff Report (City Manager Presenting)
Council Question of Staff
Request Public Comment
Council Discussion
Motion/Second
Discussion of Motion
Call the Question
ATTACHMENTS:
• Location Map
• LEAR ROAD IMPROVEMENT
BUDGET
• Final Schedule
• Lear Ave Refurbishment Ltr of
Spt
• LOS-City of 29 Palms-Lear
Ave
BACKGROUND:

City Staff, along with representatives from the Marine Corps Air Ground Combat Center (MCAGCC) and the County of San Bernardino (County) have coordinated efforts to pursue a Defense Communities Infrastructure Grant (DCIP). This program was designed by the Federal Government specifically to assist local communities with a close military relationship to improve local infrastructure that would be a benefit to both the military and local community.

The proposal has been put forward for the improvements to Lear Avenue from Highway 62 to Pole Line Road.

Specifically, this proposal would include the repair, repaving, strengthening, and restriping of Lear Avenue. It does NOT include road widening or property acquisition. In other words, all new pavement would be in the existing width of the road. It should be noted that the length of this proposal is six (6) miles, with approximately four (4) miles in unincorporated San Bernardino County and two (2) miles within Twentynine Palms City Limits.

The County has expressed support for the grant application and is willing to let the City take the lead on the project.

The City has attempted to pursue this grant several times in the last fifteen years and has thus far been unsuccessful. However, preliminary indications are that the current effort has been successful, and the grant will be issued.

The City would receive over $8.5 million for this grant, with no match required. The only costs to the City would be for the design work, which is anticipated to be under $25,000.

In preparation for the formal approval of the grant, Staff is asking that the City Council provide authorization to the City Manager to sign any relevant documents as part of the application process and to provide preliminary authorization for any future documentation (contracts, memorandums of understanding, environmental documentation, etc.) that may be required.

A copy of letters of support, the extent of the Lear Avenue affected by this grant, the preliminary budget and schedule are attached to this Staff Report.

ENVIRONMENTAL:

None
ALTERNATIVES:

The City Council could defer the authorization to another date, or not authorize the City Manager to sign the relevant documents.

FISCAL IMPACT:

None.

1'' = 5,400 ft 06/23/2026
This map may represent a visual display of related geographic information. Data provided here is not a guarantee of actual field conditions. To ensure complete accuracy, please contact the responsible staff for the most up-to-date information.

Unincorporated
San Bernardino County
Project area: Lear Avenue
from 29 Palms Hwy to
Pole Line Road
City of Twentynine Palms

Linear Feet
62 to Amboy Length 2 miles 11,560
Square Feet
Ep/Ep 277,440
Linear Feet
Length 4 miles 21,120
SF- 506,880 Square Feet
Ep/EP 506,880
SubTotal SF of Street 784,320
Total SF of Butt Joints 32x25= 800SF
800 SF x 10= 8,000 SF
Total SF of Street 793,120
Street Rehabilitation Process and Costs
Quantity Unit Unit Cost Total Costs
8000 SF $2.50 $20,000.00
1 LS $25,000.00 $25,000.00
246,000 SF $14.00 $3,444,000.00
793,120 SF $3.50 $2,775,920.00
1 LS $51,000.00 $51,000.00
2 EA $300.00 $600.00
20 EA $3,500.00 $70,000.00
32,680 LF $15.00 $490,200.00
TOTAL Including Addative Alternative): $6,876,720.00
$1,031,508.00
$7,908,228.00

LEAR AVENUE REFURBISHMENTS
Street Perameters
Pole Line to Amboy
Traffic Striping, Marking
Description
Butt Joints
Crack Sealing
Patching- Full Depth 7" 20%
2" Overlay
15% Contingency
Adjust WV
Flashing Stop and Warning
Signs
Tortoise Fencing (Addative
Alternative)

$632,658.24
$8,540,886.24
Cost Per SF: $8,540,886.24 ÷ 793,120 = $10.77
Total Construction Costs
8% Construction Construction Project Administration

1. Development Schedule:
a. Site control by 12/31/2026
b. Design start by 04/01/2027
i. Part A NEPA compliance for soil testing (geotechnical) c. Geotechnical by 04/30/2027
d. Design completes by 09/30/2027
e. Permitting and Part B NEPA compliance for Notice to Proceed by 12/31/2027 f. Construction bidding and procurement by 02/28/2028
g. Construction start - 04/01/2028
h. Construction complete - 12/31/2030
In addition, your permitting timeline can be improved.

May I obtain your concurrence to change it to the following:

Q2 2027 – Grading and Erosion Control Plans
Q2 2027 – Stormwater Pollution Prevention Plan
Q3 2027 – National Pollutant Discharge Elimination
Q3 2027 – Construction Stormwater Discharge
Q3 2027 – Utility Clearances
Q4 2027 – Excavation, Concrete, and Traffic Control

• UNITED STATES MARINE CORPS

MARINE AIR GROUND TASK FORCE TRAINING COMMAND
• ~_ ~_‘~ - MARINE CORPS AIR GROUND COMBAT CENTER
BOX 788100
TWENTYNINE PALMS, CALIFORNIA 92278-8100 IN REPLY REFER TO 5090
G-7
18Jun26
Mr. Patrick O’Brien
Director, Office of Local Defense Community Cooperation 2231 Crystal Drive, Suite 520
Arlington, VA 22202
Dear Mr. O’Brien:

SUBJ: LEAR AVENUE REFURBISHMENT LETTER OF SUPPORT
The Marine Corps Air Ground Combat Center recognizes the critical need of the City of Twentynine Palms proposal for a Fiscal Year 2026 Defense Community Infrastructure Project (DCIP) grant to refurbish ten (10) miles of Lear Avenue in Twentynine Palms, California. Lear Avenue is the main access point and primary military convoy route between the Combat Center and Highway 62. This high priority, mutually beneficial project directly supports military readiness, improves quality of life, and enhances resilience at the Combat Center and in the surrounding community. The initiative is essential to mitigating a critical infrastructure vulnerability that directly impacts mission readiness and quality of life at MCAGCC, the Marine Corps’ premier service-level training installation.

Annually, MCAGCC facilitates combined-arms, live-fire training for over 35,000 personnel from our Marine Expeditionary Forces, joint services, and allied nations. Over 15,000 Marines, sailors, civilians, and their family members live in Twentynine Palms and support this hightempo service-level training. The operational success of the Combat Center is contingent upon the reliability of surrounding ground transportation corridors, particularly Lear Avenue.

Thousands of Marines, sailors, civilians and their families depend on Lear Avenue for safe, reliable access to the installation, schools, medical care, childcare, and other services that support readiness and military family quality of life. Over the past several years, heavy use of Lear Avenue, coupled with extreme weather conditions, have resulted in road deterioration, creating a safety hazard for thousands of military personnel and daily commuters who work at the Combat Center. Should this project not proceed, continued deterioration increases safety risks and decreases military efficiency by forcing a less direct access route through the city downtown to the Combat Center. In accordance with 10 U.S.C. §2391(d) and the Department of War FY26 DCIP Grants Notice of Funding Opportunity, I am aware of and fully support the scope of this entire project, including assisting the Office of Local Defense Community Cooperation with any technical review of required National Environmental Policy Act environmental planning documents.

The proposal to refurbish Lear Avenue is in direct support of military readiness and resilience and will improve the safety and quality of life of military personnel, their families, and that of

5090
G-7
18Jun26
local residents. Addressing the infrastructure needs of Lear Avenue is vital to ensuring the combat readiness of the forces we are responsible for training.

For questions or additional information, the point of contact in this matter is Ms. Erin Adams, Assistant Chief of Staff, Government and External Affairs at (760)830-5473 or [email protected].

Sincerely,
~~GAN
Major neral, U.S. Marine Corps
Commanding General
Copy to:

MCICOM

MCIWEST
TECOM

MAGTFTC
2

August 18, 2026
Office of Local Defense Community Cooperation
Defense Community Infrastructure Program
RE: Letter of Support for the City of Twentynine Palms Lear Avenue Refurbishments To the Defense Community Infrastructure Program Selection Committee:

San Bernardino County acknowledges the Marine Corps Air Ground Combat Center (MCAGCC) at the City of Twentynine Palms as a vital cornerstone of the region. As the largest Marine Corps base in the United States—spanning approximately 1,100 square miles—it plays a pivotal role in military readiness and regional stability. Hosting live-fire combined-arms exercises, urban warfare training, and integrated maneuvers for tens of thousands of Marines and support personnel annually, MCAGCC not only enhances national defense but also drives economic activity across the region.

Reliable transportation infrastructure on Lear Avenue, which serves MCAGCC, is essential. It ensures unimpeded access for military units, civilian staff, and families to critical services—such as schools, healthcare, and housing—and supports continuity of services during weather- or training-related disruptions. Upgrading and maintaining these corridors strengthens mission support, enhances public safety, and improves community resilience.

Even though San Bernardino County is not a source of project funds, we are committed to collaborating with the project sponsor. The Department of Public Works will provide relevant guidance, share expertise, and help navigate technical and regulatory considerations to advance project success. Additionally, San Bernardino County and the City of Twentynine Palms will enter into a Memorandum of Understanding to ensure full support and cooperation for work performed in County areas.

If you have any questions or require further clarification regarding our advisory role, please feel free to contact our office.

Sincerely,
Noel Castillo, P.E.

Director
Department of Public Works • Flood Control • Special Districts • Operations • Surveyor
• Solid Waste Management • Transportation
Noel Castillo, P.E.

Director
Byanka Velasco, P.E.

Assistant Director
David Doublet, M.S., P.E.

Assistant Director
Main Office – 825 East Third Street, San Bernardino, CA 92415-0835 | Phone: 909.387.7910 Fax: 909.397.7911

STAFF REPORT
TO: City Council
FROM: Director of Marketing
FOR MEETING: Sep 08 2026
SUBJECT: Tourism Business Improvement District (TBID) Reauthorization for 2026-27 Fiscal Year.

RECOMMENDATION:

The City Council:

1. Approve the TBID's Annual Report for Fiscal Year 2025-2026 and the TBID's Tourism Marketing Plan & Budget for Fiscal Year 2026-2027;

2. Adopt Resolution No.26-__ confirming the intention to levy an assessment for Fiscal Year 2026-2027.

ORDER OF PROCEDURE:

Request Staff Report (TBID Director of Marketing
Presenting)
Council Question of Staff
Request Public Comment
Council Discussion
Motion/Second
Discussion of Motion
Call the Question
ATTACHMENTS:
• Visit 29 Palms TBID Annual
Report FY 2025-2026
• Visit 29 Palms TBID Proposed
Tourism Marketing Plan &
Budget FY 2026-2027
• Resolution No. 26- ___ TBID
Intention With Exhibit A
BACKGROUND:

The Twentynine Palms Tourism Business Improvement District (TBID), branded as Visit 29 Palms, was established in 2017 pursuant to the Parking and Business Improvement Area Law of 1989 (California Streets and Highways Code Section 36500 et seq.). Under the 1989 Law, the TBID is authorized for one-year terms and is subject to annual reauthorization by the City Council.

Formed through a public-private partnership between the City of Twentynine Palms and lodging owners and operators within the district, the TBID is administered by a five-member Advisory Board appointed by the City Council and is funded through a 1.5% assessment on lodging businesses within the district, excluding lodging on the Marine Corps Air Ground Combat Center. Assessment revenues are invested in destination marketing, events, partnerships, visitor services, and other tourism initiatives designed to generate overnight visitation and support the local tourism economy.

The assessment is proposed to remain at 1.5% of the occupied room night rate for transient occupancies within the district that are subject to the City’s Transient Occupancy Tax (TOT). The assessment applies to the base room rate, before taxes and other applicable fees, and is charged in addition to the City’s TOT.

For Fiscal Year 2026-2027, beginning October 1, 2026, and ending September 30, 2027, the TBID is seeking annual reauthorization by the City Council. As part of the reauthorization process, the TBID has prepared its Annual Report for Fiscal Year 2025-2026 and proposed Tourism Marketing Plan and Budget for Fiscal Year 2026- 2027. The proposed plan and budget were approved by the TBID Advisory Board on August 20, 2026.

The TBID anticipates collecting $375,000 in assessment revenue in Fiscal Year 2026-2027. The proposed budget also includes the planned use of $275,000 in available TBID reserves to support the Events Program and other strategic, special project, and one-time investments. Under the direction of the Advisory Board, TBID resources will support destination marketing, events, partnerships, visitor services, and other initiatives focused on increasing overnight visitation in Twentynine Palms, strengthening destination awareness and engagement, and supporting the local tourism economy.

The TBID is requesting City Council approval of the Annual Report and proposed Tourism Marketing Plan and Budget, and adoption of a Resolution of Intention to levy the TBID assessment for Fiscal Year 2026-2027.

ENVIRONMENTAL:

N/A
ALTERNATIVES:

The City Council could choose not to reauthorize the TBID for Fiscal Year 2026-2027 and not levy the associated

1.5% assessment.

FISCAL IMPACT:

The proposed TBID Assessment of 1.5% on short-term stays is anticipated to generate $375,000 in TBID's 2026- 2027 Fiscal Year.

FY 2025-2026 Annual Report
Visit 29 Palms Tourism Business Improvement District
Visit29.org

RAKESH MEHTA
Chair

ASHTON RAMSEY
Vice Chair

MARIA MADRID
Board Member
Served through June 2026

BEN UYEDA
Board Member

LIZ SHICKLER
Board Member

TBID ADVISORY
BOARD

BREANNE DUSASTRE
Director of Marketing

TBID STAFF
visit29.org/about-us Subscribe to TBID Advisory
Board Meeting Agendas
Branded as Visit 29 Palms, the Twentynine Palms
Tourism Business Improvement District (TBID) was
established in 2017 to promote Twentynine Palms as a
travel destination and support the city’s tourism
economy. Operating through a public-private partnership between the City of Twentynine Palms and lodging
owners and operators within the district, the TBID is
administered by a five-member Advisory Board
appointed by the City Council.

Funded through a 1.5% assessment on lodging properties
within the district, TBID revenues are invested in
destination marketing, events, partnerships, visitor
services, and other tourism initiatives designed to
increase overnight visitation in Twentynine Palms and
support the local tourism economy.

Visit 29 Palms extends its appreciation to Maria Madrid for her service and contributions to the TBID Advisory
Board.

VISIT 29 PALMS
2025-26 ANNUAL REPORT
FY 2025–26 Goals & Objectives
Visit 29 Palms entered FY 2025–26 focused on
strengthening the city’s destination identity, expanding year-round tourism opportunities, and positioning
Twentynine Palms as a premier travel destination in
California’s desert region.

Core objectives included:

Enhancing brand awareness through strategic, multichannel marketing and visual storytelling.

Increasing visitor engagement through compelling
content, experiences, and events.

Increasing overnight stays in Twentynine Palms and
supporting lodging demand year-round.

Strengthening partnerships with TBID stakeholders,
local businesses, the City, and regional and state
tourism partners.

Visit 29 Palms Annual Report | FY 25-26 1
About Visit 29 Palms

FY 2025-26 reflected continued momentum for tourism in Twentynine Palms, with strong growth in TBID assessment collections, expanding digital reach, continued investment in destination events, and growing visibility for the city and its businesses. New lodging investment continued to strengthen the destination, while Visit 29 Palms focused on connecting travelers with the places, experiences, and businesses that make Twentynine Palms distinctive.

Growing the Destination Through Events
Events remained a significant focus in FY 2025–26, with TBID supporting 16 events and 79 days of programming, investing in the Levitt AMP Twentynine Palms Music Series at Freedom Plaza, and helping bring the Joshua Tree Half Marathon to Twentynine Palms for 2026. The year also included a comprehensive evaluation and redesign of the Events Program for FY 2026–27.

Expanding Destination Visibility & Reach
Visit29.org surpassed 100,000 new users and generated 29,000 partner referrals, while strong social media growth expanded destination discovery and engagement. Partnerships, regional advertising, Get To Going, and growing travel media coverage further amplified Twentynine Palms and its broader visitor experience.

TBID Assessment Revenue | Q1–Q3
A primary measure of tourism performance, TBID assessment collections totaled $342,309 for Q1– Q3, up 16.8% year over year. Hotel and RV assessment revenue increased 28.2%, while vacation rental assessment revenue increased 3.7%.

YEAR IN REVIEW
Visit 29 Palms Annual Report | FY 25-26 2

VISIT CALIFORNIA PARTNERSHIP
Visit California LA Media Reception
Visit 29 Palms continues to strengthen its partnership with Visit California through industry engagement, statewide destination marketing, travel media opportunities, and consumer-facing publications. Participation in Visit California programs, including the 2026 Outlook Forum, helps keep Visit 29 Palms connected to statewide tourism trends, priorities, and opportunities. www.visitcalifornia.com/travel-guides
2026 California Visitors Guide
With 2.5 million copies in print distribution and more than 600,000 digital downloads, Visit California’s 2026 California Visitors Guide delivered significant exposure for 29 Palms, with editorial features spotlighting Hotel Wren in Retro Revival; GRND SQRL, RESET Hotel, and Sky’s The Limit Observatory & Nature Center in the Find Your Bliss Solo Trip itinerary; and RESET Hotel in New & Noteworthy: Deserts Region.
2026 California Road Trips Guide
Distributed to 1 million readers, Visit California’s 2026 Road Trips Guide featured Harmony Motel and its connection to U2 in Golden State Soundtrack, a road trip exploring California hotels and hideaways connected to iconic musicians.

Visit California Los Angeles Media Reception
In January 2026, Visit 29 Palms participated in Visit California’s Los Angeles Media Reception, a competitive co-op opportunity providing direct access to staff and freelance travel writers and editors representing outlets including Travel + Leisure, Fodor’s, Westways, Eater, TravelAge West, the Los Angeles Times, and more. Media interest remained strong around 29 Palms’ growing lodging sector and emerging stargazing and astronomy
programming.

Visit 29 Palms Annual Report | FY 25-26 3

ADVERTISING HIGHLIGHTS
Palm Springs Life Annual Desert Living Guide
Visit 29 Palms continued its partnership with Palm Springs Life through a two-page advertorial in the Annual Desert Living Guide, reaching Greater Palm Springs visitors with destination storytelling highlighting Twentynine Palms’ growing lodging, dining, shopping, arts, and outdoor recreation experiences. The publication provides extended exposure throughout the Coachella Valley, with 95,000 print copies and distribution reaching more than 20,000 hotel rooms and vacation rentals and approximately 18,000 Desert Jet flights annually.

PalmSpringsLife.com Sponsored Content
11,275 Views | 38,045 Total Clicks
Palm Springs Life Daily Guide E-News
Three Email Features | 2,499 Clicks
Palm Springs International Airport
Visit 29 Palms continued its year-round digital
advertising presence at Palm Springs International
Airport, the closest commercial airport to 29 Palms.

Serving more than 3.3 million passengers in 2025, PSP
provides an important opportunity to reach travelers
arriving in the region. Video and still advertisements
rotate seasonally at baggage claim, keeping destination messaging timely throughout the year.

I-10 Outdoor Billboard Campaign
A 13-week outdoor campaign ran May–July 2026 along I-10 approaching Greater Palm Springs, promoting 29 Palms as a place to stay, shop, dine, and explore.
418,743 Weekly Impressions | 5.4 Million Total Impressions Visit 29 Palms Annual Report | FY 25-26 4

Twentynine Palms received national destination exposure through Get To Going, Sun Country Airlines’ travel series showcasing destinations and experiences across the country. Available online and through Sun Country’s onboard streaming entertainment system, the series brings destination storytelling directly to travelers in-flight.

Episode 6 follows a Southern California road trip through Los Angeles, San Diego, the Imperial Sand Dunes and Salton Sea before arriving in Twentynine Palms. The local feature showcases RESET Hotel, Desert General at Tin Town 29, Sky’s The Limit Observatory & Nature Center, and Kitchen in the Desert, highlighting the city’s distinctive lodging, dining, local shopping, stargazing and desert landscape. gettogoing.com/socal

MEDIA HIGHLIGHTS
Visit 29 Palms Annual Report | FY 25-26 5

visit29.org/media
Twentynine Palms continued to gain visibility across travel and lifestyle media in FY 2025–26, with coverage reflecting growing interest in the city’s evolving lodging, dining, shopping, arts, outdoor recreation, and desert experiences.

Travel + Leisure Destination Guide
A notable highlight was Travel + Leisure’s dedicated Twentynine Palms destination guide, offering readers a broader look at where to stay, eat, shop, and explore across the city. The feature reflects a growing destination narrative around Twentynine Palms—one shaped by new lodging, local businesses and experiences, the desert landscape, and proximity to Joshua Tree National Park.

New Hotels, Broader Destination Stories
New lodging investment continued to provide a strong news hook for travel media, with coverage of RESET Hotel and Hotel Wren increasingly extending beyond the properties themselves. These stories are introducing readers to a wider range of Twentynine Palms businesses and experiences, broadening the benefits of that visibility across the local visitor economy.

MEDIA HIGHLIGHTS
Visit 29 Palms Annual Report | FY 25-26 6

Visit29.org serves as the destination’s primary digital trip-planning resource, helping prospective visitors discover where to stay, what to do, where to eat and drink, upcoming events, and the businesses and experiences that make Twentynine Palms distinctive. Year-round paid search campaigns support this effort by maintaining an always-on presence for the destination and connecting travelers with relevant Visit29.org content throughout the trip-planning process.

From October 1, 2025 through August 31, 2026, Visit29.org welcomed 108,000 new users, a 9.7% year-over-year increase, and generated 255,000 page views, up 7.1% year over year. Beyond attracting visitors to Visit29.org, the website generated 29,000 partner referrals, connecting travelers directly with local businesses, attractions, community partners, and other visitor resources.

VISIT29.ORG
Visit29.org Results
New Users: 108,000 +9.7% YoY
Page Views: 255,000 +7% YoY
Partner Referrals: 29,000 +32% YoY
Paid Search Results
Impressions: 1.1 million
Clicks: 34,500
Click Through Rate: 3.13%
Visit29.org Partner Tools & Opportunities
As Visit29.org continues to grow, so does the opportunity for local businesses to connect with travelers using the site to plan their time in Twentynine Palms. Through the Visit29.org Partner Portal, eligible businesses can manage their listings, update visitor-facing information and imagery, and submit events directly to the Visit29.org calendar.

The Visit29.org Events Calendar is one of the website’s most consistently visited resources, providing an important opportunity for local events to reach visitors before and during their stay.

Increasing awareness and use of the Partner Portal can help keep both business listings and event information current, comprehensive, and reflective of what’s happening throughout the destination.

Visit 29 Palms Annual Report | FY 25-26 7

Social media continued to play an important role in Visit 29 Palms’ destination marketing efforts in FY 2025–26, with a growing emphasis on short-form video content to inspire travel, showcase local businesses and experiences, promote events, and expand awareness of Twentynine Palms. Strong year-over-year audience growth across platforms provides a growing foundation for continued visual storytelling that inspires travel and builds awareness of Twentynine Palms.

Facebook + Instagram
Facebook and Instagram saw significant year-over-year growth, with expanded short-form video content demonstrating the value and potential of continued investment in video-driven social media.

Views: 895,600 | +108% YoY
Content Interactions: 24,000 | +627% YoY
Link Clicks: 7,000 | +65% YoY · New Follows: 3,500 | +678% YoY YouTube
YouTube saw substantial growth in views and watch time, with nearly half of views generated through YouTube Search, demonstrating value for both destination discovery and active travel research.

Channel Views: 56,599 +664% YoY
Watch Time: 299.6 hours +174% YoY
Discovery: 48% Shorts Feed · 43% YouTube Search
Top Performing Content: A Perfect Day in 29 Palms
TikTok
TikTok also saw significant audience growth, with the For You feed driving 69% of traffic and search accounting for another 26% of discovery.

Viewers: 92,200 +512% YoY · Likes: 6,000 · Shares: 2,200 New Followers: 612 +80% YoY · Discovery: 69% For You · 26% Search Top Performing Content: 29 Palms Farmers Market

SOCIAL MEDIA
Visit 29 Palms Annual Report | FY 25-26 8

SPONSORSHIP &

EVENT GRANT PROGRAM
Across three funding cycles in FY 2025–2026, the TBID Advisory Board awarded $105,750 in event sponsorship and grant funding, supporting 16 events in the 2026 calendar year and investing in both established events and new and emerging programs.

Event Grant Recipients:
29 Palms Rock Rumble Royale | January 9-10, 2026
Theatre 29's Second Half of 25-26 Season | January - June 2026 Area 29 Galactic Gathering | August 13-16, 2026
Night Sky Festival | October 9-10, 2026
Joshua Tree Half Marathon | November 7, 2026
Twentynine Palms Book Festival | November 13-15, 2026
Climb Smart | November 20-22, 2026
Event Sponsorship Recipients:

Cosmic Connections with NASA Scientists | Feb, May, June, 2026 Holistic Health Fair | February 15, 2026
Mojave Experience | March 20-21, 2026
Hi Desert Lo-Fi Lit Weekend | March 20-22, 2026
Hi Desert Comedy Campout | April 10-11, 2026
Desert Fringe Theatre & Cultural Arts Festival | April 17-19, 2026 29 Palms 10-Minute Play Festival | May 16-17, 2026
Mil-Tree Improv Workshop & Performance | September 25-27, 2026 Joshua Tree National Park Art Exposition | November 6-29, 2026 Total Events Supported: 16
Total Days of Event Programming Supported: 79
Visit 29 Palms Annual Report | FY 25-26 9

TBID-supported events brought programming to Twentynine Palms throughout much of the year, spanning live music, arts and culture, theatre, literary events, outdoor recreation, wellness, and destination sporting events. Multi-date and recurring programming created additional opportunities for visitation throughout the year.

Emerging Event Anchors
Among the year’s notable successes is the continued growth of new and emerging, locally produced events in Twentynine Palms. The Twentynine Palms Book Festival, 29 Palms Rock Rumble Royale, and Levitt AMP Twentynine Palms Music Series are building audiences around literature and arts, outdoor recreation, and live music, while activating important public assets at Freedom Plaza, including the Community Center and outdoor stage.

Bringing People Together Through Music
Through its Special Projects budget, TBID supported the Levitt AMP Twentynine Palms Music Series, a 10-concert series bringing free live music to Freedom Plaza in spring and fall 2026. The series expanded recurring programming in downtown Twentynine Palms while activating the City’s outdoor stage at Freedom Plaza.

Attracting Destination Events
The Joshua Tree Half Marathon’s relocation to Twentynine Palms for 2026 represents another significant step forward and reflects ongoing event and partnership development efforts to bring established destination events to the city. The move brings a proven event and its audience to 29 Palms while utilizing RESET Hotel, one of the city’s newest lodging investments, as part of the event experience.

BUILDING 29 PALMS AS AN EVENT DESTINATION
Visit 29 Palms Annual Report | FY 25-26 10

FY 2025–26 marked an important year of growth and development for TBID’s event funding program. In addition to administering three funding cycles — including a December 31 application extension for events taking place during the first half of 2026 — significant time was dedicated to evaluating and strengthening the program for the future.

The Events Program remained an ongoing topic of discussion at public TBID Advisory Board meetings throughout the year, with the program’s structure, eligibility and application requirements, funding criteria, review and scoring process, agreements, and post-event reporting requirements all considered as part of the review.

Discussions were also informed by feedback from TBID stakeholders, local business owners, nonprofit organizations, community members, and program applicants, helping guide the Events Subcommittee’s work to develop an updated program for the coming year. This work led to the redesigned FY 2026–27 Visit 29 Palms Events Program, consolidating the former Sponsorship and Event Grant programs into a single streamlined program with clearer requirements, stronger alignment with TBID’s goals, and strengthened financial and postevent accountability.

With a clearer application process, stronger program administration, and greater accountability, the FY 2026–27 Events Program looks to attract and support events and event series that help activate Twentynine Palms, generate overnight stays, and deliver greater value to TBID stakeholders.

EVOLVING THE EVENTS PROGRAM
29 Palms Levitt AMP Music Series Visit 29 Palms Annual Report | FY 25-26 11

29 PALMS VISITOR CENTER
Visit 29 Palms continues to operate the City of Twentynine Palms Visitor Center five days a week, providing personalized, in-person support to travelers. Staff connect visitors with local businesses, lodging, events, attractions, and experiences, while providing trip-planning guidance and helping visitors discover more of Twentynine Palms and the surrounding Mojave Desert. During FY 2025– 26, the Visitor Center welcomed travelers from more than 170 cities and communities, 41 U.S. states, and 12 countries.

Mojave Trails National Monument & Route 66 Exhibit
In partnership with the Bureau of Land Management, Visit 29 Palms curated a special Visitor Center exhibit in February celebrating the 10th anniversary of Mojave Trails National Monument and the 100th anniversary of Route 66. The exhibit featured photography and screenings of the Sands of War documentary and opened with a special reception with
Bureau of Land Management staff.

Public Arts Advisory Committee 2025–2026 Exhibits
Fall 2025: Local Artists of 29 Palms & Wonder Valley
Spring 2026: Skate Deck Mural Fundraiser
Summer 2026: Cosmic Manifestations
Through its partnership with PAAC, the Visitor Center
continues to serve as the venue for the Art in Public Places program, showcasing rotating exhibitions.

Visit 29 Palms Annual Report | FY 25-26 12

Marketing Programs Operations
LOOKING AHEAD TO FY 2026-27
Following a year of continued progress, Visit 29 Palms enters FY 2026–27 with continued investment in destination marketing, events, partnerships, visitor services, and organizational capacity. Growing destination awareness, new lodging investment, and an expanding calendar of events and visitor experiences provide a strong foundation for continued tourism growth.

The proposed FY 2026–27 Tourism Marketing Plan & Budget maintains a focus on increasing overnight visitation in Twentynine Palms and strengthening lodging demand year-round.

Available TBID reserves will support the Events Program and other strategic and one-time investments.

Events & Destination Development
A $200,000 investment in the Visit 29 Palms Events Program will support tourism-driving events and programming that generate overnight visitation, strengthen lower-demand and midweek travel, and enhance the visitor experience. Strengthened performance tracking and post-event reporting will help measure tourism outcomes and inform continued program development.

Destination Marketing & Advertising
Continued investment across digital, social, print, broadcast, public relations, and out-of-home channels will build destination awareness and inspire travel. Visual storytelling, content development, and strategic partnerships will showcase Twentynine Palms’ evolving visitor offerings and exceptional access to Joshua Tree National Park and the Mojave Desert.

Organizational Capacity & Long-Term Planning
Expanded part-time staffing will strengthen Visitor Center operations and support TBID initiatives, while planned district-conversion work will begin laying the foundation for greater organizational stability and long-term strategic planning.

Visit 29 Palms enters FY 2026–27 positioned to build on the past year while investing in the programs, partnerships, and capacity needed to grow overnight visitation and strengthen the local tourism economy.

Visit 29 Palms Annual Report | FY 25-26 13

Visit 29 Palms Tourism Business Improvement District | Proposed FY 2026-27 Tourism Marketing Plan & Budget Visit 29 Palms Tourism Business Improvement District
Proposed FY 2026-2027 Tourism Marketing Plan & Budget
Tourism Business Improvement District Advisory Board
Rakesh Mehta, TBID Chair
Ashton Ramsey, TBID Vice Chair
Ben Uyeda, TBID Board Member
Liz Shickler, TBID Board Member
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Visit 29 Palms Tourism Business Improvement District | Proposed FY 2026-27 Tourism Marketing Plan & Budget

TABLE OF CONTENTS
EXECUTIVE SUMMARY .................................................................................................. 3 MARKETING STRATEGY................................................................................................. 7 MARKETING CHANNELS. ............................................................................................ 11 GOALS, METRICS, KPI’S.............................................................................................. 12 CITY OF 29 PALMS VISITOR CENTER .......................................................................... 14 ADMINISTRATION........................................................................................................ 14 BUDGET....................................................................................................................... 16 2

Visit 29 Palms Tourism Business Improvement District | Proposed FY 2026-27 Tourism Marketing Plan & Budget

EXECUTIVE SUMMARY
Visit 29 Palms Tourism Business Improvement District Overview Branded as Visit 29 Palms, the Twentynine Palms Tourism Business Improvement District (TBID) was established in October 2017 to increase awareness of Twentynine Palms and strengthen its position as a travel destination. Operating under the Parking and Business Improvement Area Law of 1989, the Visit 29 Palms TBID is a public-private partnership between the City of Twentynine Palms and lodging owners and operators within the district. Funded entirely by a

1.5% assessment on lodging properties within the district, excluding those on the Marine Base, the TBID invests in destination marketing, events, partnerships, visitor services, and programs designed to generate overnight visitation and support the local tourism economy.

In FY 2026–27, Visit 29 Palms will continue to strengthen destination awareness and engagement through integrated digital, social, public relations, broadcast, and out-ofhome marketing while expanding opportunities to drive overnight visitation through events, partnerships, and visitor-focused initiatives. Continued investment in visual storytelling and content development will showcase the city’s evolving lodging, dining, arts and cultural offerings alongside its exceptional access to Joshua Tree National Park and the Mojave Desert.

A top organizational priority will also be advancing conversion from the 1989 Law to the Property and Business Improvement District Law of 1994, enabling a five-year term and greater stability for long-term strategic planning. This process will focus on aligning City Council, the TBID Advisory Board, lodging stakeholders, and the community around the TBID’s mission, goals, and strategic direction while developing a clear roadmap for transition.

Destination Overview
Twentynine Palms is a rural desert city in San Bernardino County, located in California’s Mojave Desert. As a gateway community to iconic Joshua Tree National Park, the city is home to park headquarters, the historic Oasis of Mara, and the Joshua Tree National Park Visitor Center at Freedom Plaza. The park welcomes nearly three million visitors annually and remains the region’s most significant leisure tourism driver. Twentynine Palms also serves as a gateway to Mojave Trails National Monument and is home to the Marine Corps Air Ground Combat Center, which contributes to year-round overnight visitation through family and friends visiting active-duty service members, as well as base contractors.

Twentynine Palms continues to evolve as a visitor destination, with a revitalized downtown, a growing mix of locally owned businesses, significant new lodging investment, and an expanding calendar of events and visitor experiences. Travelers can experience exceptional dark skies, a long-established arts and cultural community, rich Native American and military history, diverse dining, and outstanding access to hiking, rock climbing, and the vast landscapes of the Mojave Desert. Together, these assets provide a strong platform for Visit 29 Palms to grow overnight visitation, encourage longer stays, and strengthen the city’s position within California’s desert tourism market. 3

Visit 29 Palms Tourism Business Improvement District | Proposed FY 2026-27 Tourism Marketing Plan & Budget The Route 66 Centennial in 2026 brings renewed attention to one of America’s most iconic highways. Located approximately one hour south of the Route 66 corridor through Mojave Trails National Monument, Twentynine Palms is well positioned to connect travelers with the historic route, Joshua Tree National Park, and the broader Mojave Desert.

Travel & Tourism Outlook
California’s tourism industry continues its positive momentum, with visitation and visitor spending forecast to grow in the years ahead.

Statewide visitation is forecast to reach 275.5 million visitors in 2026, an increase of 1.5%, followed by 2.5% growth in 2027 and continued gradual gains through 2030. Visitor spending is expected to grow at a stronger pace, increasing 4.8% to $166.5 billion in 2026, although rising prices are contributing to this growth. Overall, the outlook reflects a resilient but competitive travel environment, with continued growth expected amid ongoing economic uncertainty.

California’s lodging sector is also forecast to see modest growth. In 2026, statewide hotel room demand is expected to increase 2.2%, with RevPAR up 5.0% and room revenue up

5.2%. The Deserts region is projected to see room demand increase 1.3% and room revenue

3.6%. In 2027, as statewide lodging growth is forecast to slow, the Deserts region is expected to remain comparatively steady, with room demand increasing 1.5% and room revenue

2.7%.

Locally, Twentynine Palms is showing encouraging signs of growth and continued investment in its lodging sector, including the opening of two distinctive, design-forward hotels that have generated significant national media attention and elevated the destination’s lodging profile.

TBID assessment collections reached record levels in both of the first two quarters of FY 2025–26, resulting in a record first half of $232,835, up approximately 13% year over year.

October–December collections have increased consistently over the past five fiscal years, while January–March reached $130,320, the highest quarterly assessment collection on record.

As a proud gateway community to iconic Joshua Tree National Park, Twentynine Palms welcomes travelers from around the world drawn to the park’s world-class hiking, rock climbing, dark night skies, and extraordinary desert landscapes. With nearly 3 million annual visitors, the park is the foundation of the region’s park economy.

In 2024, park visitors spent an estimated $179 million in local gateway communities, led by $67.5 million in lodging and $35.1 million in restaurant spending. These expenditures supported 1,630 jobs and generated $214 million in economic output across the region.

While visitation has moderated from its 2023 peak of 3.27 million visitors and is down 7.3% year to date through July 2026, the park continues to drive year-round visitation and economic activity throughout the Morongo Basin. Seasonal patterns remain consistent, with visitation strongest during winter and spring months.

These trends reinforce the opportunity for Visit 29 Palms to build on growing destination 4

Visit 29 Palms Tourism Business Improvement District | Proposed FY 2026-27 Tourism Marketing Plan & Budget awareness and lodging investment while remaining focused on driving overnight visitation and local spending. Marketing efforts should continue to position Twentynine Palms as a distinctive Joshua Tree National Park gateway, strengthen demand during lower-volume periods, and inspire domestic and international travelers to stay longer, explore more, and experience the city as a destination in its own right.

Sources: Visit California – industry.visitcalifornia.com/research National Park Service – irma.nps.gov/Stats/Reports/Park/JOTR; nps.gov/subjects/socialscience/vse.htm.

Lodging Market Overview
Twentynine Palms continues to lead the Morongo Basin in the depth and variety of its lodging options. The addition of two notable design-forward properties in 2025 builds on and complements the city’s already diverse mix of national brand hotels, independent inns and motels, vacation rentals, and RV accommodations. Together, this growing lodging portfolio gives today’s travelers even greater choice in where to stay, the amenities they value, and the price point that works for their trip.

Hotel Overview
Twentynine Palms leads the Morongo Basin hotel market, accounting for approximately 60% of the area’s hotels and motels. The city offers a distinctive mix of historic, independent, boutique, and national brand properties. Continued investment has further strengthened this mix, with two notable design-forward properties opening in 2025, including the area’s first new hotel built from the ground up in approximately 15 years. From longstanding desert properties to contemporary stays and familiar national brands, Twentynine Palms offers travelers an unmatched range of hotel experiences within the region.

RV Overview
Twentynine Palms is home to the largest RV resort in the Morongo Basin, with accommodations for more than 170 recreational vehicles. Its proximity to Joshua Tree National Park’s north entrance, combined with extensive on-site amenities, provides an important lodging option for road-trippers, extended-stay visitors, and outdoor travelers.

Vacation Rental Overview
Twentynine Palms continues to maintain a significant vacation rental market, with approximately 309 properties offering a wide range of accommodations, from designforward desert homes to more traditional and affordable stays. Following rapid expansion during the post-pandemic years, Twentynine Palms’ vacation rental inventory has declined approximately 15% over the past year, reflecting continued adjustment within the regional vacation rental market. Despite this contraction, vacation rentals remain an important component of the city’s lodging mix, providing flexibility for families, groups, extended stays, and travelers seeking private accommodations.

The depth and diversity of Twentynine Palms’ lodging market remain a significant competitive advantage and a cornerstone of the local tourism economy. Continued investment across the lodging sector provides Visit 29 Palms with an increasingly strong product to market to domestic and international travelers, supporting efforts to grow overnight visitation, length of stay, and visitor spending.

SWOT ANALYSIS
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Visit 29 Palms Tourism Business Improvement District | Proposed FY 2026-27 Tourism Marketing Plan & Budget Strengths
• Strategic gateway to Joshua Tree National Park, with proximity to Mojave National Preserve, Mojave Trails National Monument.
• Strong demand drivers, led by Joshua Tree National Park for leisure and events and the Marine Corps Air Ground Combat Center for year-round overnight visitation from family and friends of active-duty service members and base contractors. • Strong drive-market accessibility to Southern California’s large population base, complemented by proximity to Palm Springs International Airport. • Revitalized downtown anchored by Freedom Plaza, supporting events and new business investment.
• Diverse and expanding lodging portfolio spanning national brands, design-forward properties, vacation rentals, and the region’s largest RV resort. • Exceptional dark skies supporting stargazing and night sky tourism. • Growing calendar of annual events driving visitation and repeat/return visitors. • Long-established arts and cultural community strengthening the city’s identity and visitor appeal.

Weaknesses
• Limited venues for larger signature events, conferences, and tourism-driving programs.
• Limited public transportation and car rental availability. • Significant seasonal decline in visitation and lodging demand during the hot summer months.

Opportunities
• Convert the region’s substantial visitor base into longer stays, overnight visitation, and greater exploration beyond Joshua Tree National Park.
• Grow visitation during lower-demand months and midweek periods through targeted events, partnerships, and campaigns.
• Build on the city’s arts and creative identity through public art installations and other visitor-facing cultural experiences.
• Expand stargazing and night sky tourism.
• Leverage recent lodging investment and growing destination awareness to increase overnight stays and reach new domestic and international audiences. 6

Visit 29 Palms Tourism Business Improvement District | Proposed FY 2026-27 Tourism Marketing Plan & Budget Threats
• Economic and travel industry headwinds, including inflation and rising travel costs, may affect lodging demand and visitor spending.
• Changing costs and barriers affecting international travel. • Increasing competition from neighboring high desert destinations. • Joshua Tree National Park visitation is trending lower in 2026, with potential impacts on regional leisure demand.
• Federal government shutdowns or operational disruptions affecting national parks, federal lands, and the Marine base.
• Climate and weather-related impacts, including extreme heat, that may affect visitation and travel conditions.

The SWOT highlights Twentynine Palms’ established tourism strengths, including its position as a Joshua Tree gateway, diverse lodging portfolio, arts and cultural identity, dark skies, and growing event calendar. Continued focus on overnight visitation, lower-demand and midweek travel, high-quality events, and distinctive visitor experiences will help Visit 29 Palms build on these assets while navigating an increasingly competitive and evolving travel environment.

MARKETING STRATEGY
Goals & Objectives
Visit 29 Palms’ 2026-2027 marketing strategy focuses on sharpening the city’s destination identity, expanding year-round tourism offerings, and leveraging its unique assets to attract more overnight visitors. These goals and objectives are designed to address current challenges, capitalize on emerging opportunities, and strengthen the city’s competitive position in the high desert tourism market.

1. Enhance Brand Awareness
Elevate recognition of Twentynine Palms as a distinct, must-visit high desert destination through targeted, multi-channel marketing campaigns, and consistent visual storytelling.

2. Increase Visitor Engagement
Create compelling content, experiences, and events that inspire potential visitors, deepen connections with our destination pillars, and encourage trip planning and bookings.

3. Boost Overnight Stays
Implement strategies that increase room demand, length of stay, and year-round visitation, driving revenue for local lodging properties and strengthening the city’s tourism economy.
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Visit 29 Palms Tourism Business Improvement District | Proposed FY 2026-27 Tourism Marketing Plan & Budget

4. Strengthen and Leverage Partnerships
Foster strategic relationships with City Council, TBID stakeholders, local businesses, and regional and state tourism partners to expand reach, share resources, and amplify marketing impact.

5. Pursue District Conversion
Advance the transition from the 1989 Law to the 1994 Property and Business Improvement District Law to enable a five-year term, increase operational stability, and support long-term strategic planning.

Branding and Positioning
Twentynine Palms offers visitors a uniquely rural desert experience with unparalleled access to the vast and beautiful Mojave Desert. From world-class hiking trails and rock-climbing routes to star-studded night skies and a vibrant arts and culture scene, the city provides a destination that is both adventurous and restorative. Our branding and positioning must reflect the multi-faceted appeal of Twentynine Palms — an oasis where one can explore and unwind, steeped in rich history, culture, and natural beauty. Here, adventure seekers, history enthusiasts and wellness travelers alike can find authentic, memorable experiences.

Brand Identity
Twentynine Palms is the vibrant heart of the Morongo Basin, where the spirit of adventure, creativity, and timeless beauty come together. It is a place of infinite possibilities, rich history, and boundless open spaces, redefining itself as a premier destination for art, exploration, business, and tourism.

Brand Narratives
Art and Cultural Renaissance Hub:
• Positioning: Twentynine Palms is the birthplace of public art in the high desert and the burgeoning epicenter for artists, musicians, and creatives. The city is redefining the High Desert experience, offering a vibrant and dynamic atmosphere where art and culture thrive.
• Elements: Promote local galleries, public art installations, and cultural festivals. • Showcase the contributions of local artists, musicians, and businesses to the city's creative landscape.
• Activities: Highlight local art, music, and contributions of local creatives and entrepreneurs.

Gateway to Joshua Tree National Park:
• Positioning: The original and most authentic gateway to Joshua Tree National Park and new Visitor Center in Freedom Plaza.
• Elements: Highlight proximity to Joshua Tree National Park, unique park features by the north entrance, and exclusive experiences.
• Activities: Develop park-centric itineraries.

Exploration, Adventure, and Infinity:
• Positioning: Twentynine Palms is the ultimate starting point for epic desert adventures, where the vast desert meets endless possibilities.
• Elements: Highlight stargazing, wide-open spaces, and thrilling desert adventures.

Emphasize the city’s unique landscape and its potential for exploration. • Activities: Promote hiking, rock climbing, and stargazing. 8

Visit 29 Palms Tourism Business Improvement District | Proposed FY 2026-27 Tourism Marketing Plan & Budget Oasis of the High Desert
• Positioning: A serene retreat with vast landscapes, tranquil settings, and the restorative benefits of time spent outdoors.
• Elements: Promote wellness retreats, and the restorative qualities of the high desert environment.
• Activities: Market artist community, wellness weekends, yoga retreats, and guided nature walks; highlight opportunities for rejuvenation through fresh air, open spaces, and year-round sunshine.

Historical Significance
• Positioning: Celebrate Twentynine Palms’ rich heritage as the original gateway to Joshua Tree National Park and its military history.
• Activities: Highlight historic sites, museums, and interpretive programs; integrate heritage storytelling into destination marketing.

Destination Pillars
Branding and advertising programs in 2026–27 will build awareness, inspire travel, and generate overnight stays by leveraging Twentynine Palms’ multi-faceted appeal. All marketing will be anchored around the city’s five destination pillars:

1. Outdoor Recreation

1. Arts & Entertainment

2. Health & Wellness

3. Food & Beverage

4. Stargazing and Astronomy
Target Markets & Audiences
To sustain and grow tourism in Twentynine Palms, our 2026–27 strategy will focus on four key audience groups. Each will be reached with tailored campaigns designed to inspire travel, encourage overnight stays, and highlight our region’s natural beauty, cultural richness, and recreational opportunities. By leveraging digital marketing, targeted regional outreach, travel trade participation, and partnerships with tourism organizations, we will strengthen brand recognition and drive visitation from high-propensity markets, especially within California and the Southwest drive market.

1. Thrill Seekers / Flashpackers / Outdoor Enthusiasts
Demographics: Ages 25–45; primarily from Los Angeles, San Diego, San Francisco, and nearby metro centers; couples, groups of friends, families with children.

Psychographics: Urban professionals and creatives seeking quick, adventure-filled escapes.

Travel Motivation: Impulse getaways, outdoor exploration, and social media-worthy moments.

Approach:
• Weekend itineraries featuring hikes, scenic drives, pop-up events, and dining. • Targeted Google/Meta ads with striking visuals and user-generated content and strategically placed billboards.
• Influencer collaborations highlighting weekend trips to Joshua Tree National Park and local hotspots.
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Visit 29 Palms Tourism Business Improvement District | Proposed FY 2026-27 Tourism Marketing Plan & Budget

2. National Park Lovers / RVers / Eco-Adventurers / International Visitors Demographics: Ages 25–60; from broader U.S. markets and select international regions.

Psychographics: Planners, nature enthusiasts, eco-conscious travelers.

Travel Motivation: Multi-park itineraries, educational, and immersive outdoor experiences.

Approach:
• Content marketing highlighting road trips, multi-park tours, and eco-friendly travel tips, including itineraries that connect Twentynine Palms with the Route 66 Centennial in 2026.
• Partnerships with visitor centers, eco-tourism agencies, and tour operators. • Travel trade participation and hosting FAM tours for tour operators.

3. Creative Retreat Seekers / Artists / Writers / Photographers / Wellness Travelers Demographics: Ages 25–60; from California’s creative hubs and wellness communities.

Psychographics: Wellness-oriented, inspiration-driven, seeking peaceful environments.

Travel Motivation: Creative projects, wellness retreats, and holistic getaways.

Approach:
• Expand web and social content featuring art workshops, wellness retreats, and boutique lodging.
• Partnerships with retreat organizers and wellness practitioners. • Promotion of art shows, festivals, mindfulness retreats, and nature-based experiences.
• FAM tours for retreat leaders and creative/wellness media.

4. Seasonal Sun Seekers / Multigenerational Travelers
Demographics: Ages 35–75 plus children 5–18; primarily from California, Nevada, Arizona, and select West Coast metros.

Psychographics: Value warmth, family bonding, and community connection.

Travel Motivation: Escaping cooler climates, celebrating milestones, and enjoying seasonal getaways.

Approach:
• Regional road trip itineraries and family-friendly lodging promotions. • Seasonal multi-night packages with local business partners. • Digital ads in cold-weather regional markets highlighting mild winters and outdoor activities.
• Marketing seasonal events and group-friendly activities.

Event Development
Events play an important role in Twentynine Palms’ tourism strategy, driving overnight stays, enhancing the visitor experience, and showcasing the city’s distinctive assets. In FY 2026–27, Visit 29 Palms will introduce a strengthened Events Program, providing a single funding pathway for tourism-driving events with awards of up to $30,000 available.

The program will support new and recurring events and programming, while creating opportunities to attract established, high-quality events with strong overnight potential to drive overnight visitation.
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Visit 29 Palms Tourism Business Improvement District | Proposed FY 2026-27 Tourism Marketing Plan & Budget Recent successes include attracting Vacation Races’ Joshua Tree Half Marathon to Twentynine Palms in 2026; supporting the Twentynine Palms Book Festival as it grows into a multi-day signature event; and helping establish Rock Rumble Royale, a first-of-its-kind professional bouldering competition and conservation event now entering its third year.

A continued focus on events that support visitation during lower-demand months and midweek periods, engage local lodging partners, and demonstrate measurable tourism impact will help guide event development efforts.

MARKETING CHANNELS
Digital Marketing – Website
Launched in December 2023, the redesigned Visit29.org delivers enhanced user experience with improved navigation, mobile responsiveness, and immersive visual storytelling. Powered by a dynamic CMS and supported by a robust CRM and extranet, the site continues to drive lead generation while enabling local business owners to manage their listings directly.

Ongoing updates, new content, and SEO enhancements will ensure the site remains a central hub for visitor inspiration and trip planning.

Digital Marketing – Search Engine Marketing
Monthly paid search campaigns with Google will continue to optimize Visit29.org's visibility in search results, attracting targeted traffic to the website.

Digital Marketing – Display
Seasonal digital display campaigns across the Google Display Network will increase brand awareness and attract new interest from potential visitors browsing millions of websites, news pages, and blogs.

Digital Marketing – Social Media
Utilizing platforms like Instagram, TikTok, Facebook, and YouTube, Visit 29 Palms will engage in experiential storytelling to build awareness, drive lead generation, and foster relationships with both new and returning visitors.

Digital Marketing – Email Marketing – Visitor Audience
E-newsletter campaigns will deliver inspirational and seasonal content and travel resources directly to subscribers, while supporting continued growth of the Visit 29 Palms email subscriber base.

Digital Marketing – Email Marketing – Partners
E-newsletter campaigns will be tailored for TBID stakeholders and local hospitality partners to share tourism updates, industry news, and marketing highlights from Visit 29 Palms.

Consistent communications will maintain year-round engagement with lodging partners, keeping them informed and connected with destination marketing initiatives.

Print Advertising
Strategic placements in state-wide and national publications will strengthen Visit 29 Palms' 11

Visit 29 Palms Tourism Business Improvement District | Proposed FY 2026-27 Tourism Marketing Plan & Budget brand recognition and target key audiences effectively.

Media/PR
Continued media and PR efforts will focus on generating positive press coverage and strengthening relationships with journalists and media outlets. Through press releases, media kits, and targeted outreach, Visit 29 Palms will highlight key events, attractions, and unique stories to secure feature articles and broadcast coverage that enhance the city’s profile as a travel destination.

Out-of-Home & Broadcast
Continued investment in airport advertising, billboards, and other out-of-home placements will target high-value traveler audiences and increase brand visibility in key regional and drive markets. This includes placements at regional airports, along major travel corridors, and in high-traffic visitor areas. Broadcast channels such as radio will be used to reach audiences across Southern California and beyond, with the potential to expand into connected TV (CTV) campaigns to further extend reach through targeted streaming platforms.

Content Creators & Digital Storytellers
Partnerships with professional content creators and digital storytellers will highlight Twentynine Palms’ unique experiences through high-quality photography, video, and narrative features. These collaborations will deliver authentic, first-hand perspectives that inspire trip planning, strengthen brand awareness, and drive engagement among target travel audiences.

Partnerships & Co-Ops
Strategic alliances with Visit California, Visit Greater Palm Springs, Visit CA Deserts, and other regional tourism partners will extend Visit 29 Palms’ reach into long-haul domestic and international markets through cooperative marketing efforts and joint promotional campaigns.

FAM Tours
Supporting and organizing familiarization tours for travel media, tour operators, and event organizers to showcase Twentynine Palms’ attractions firsthand, foster new relationships, and increase awareness among key travel decision-makers.

GOALS, METRICS, KEY PERFORMANCE INDICATORS
By focusing on the following goals, metrics, and KPIs, Visit 29 Palms can effectively measure the impact of its marketing activities, optimize strategies for greater success, and ultimately drive sustainable growth in tourism and visitor spending within the city.

Increase TBID Assessment Revenue
• Goal: Achieve year-over-year growth in TBID assessment revenue. • Strategy: Deploy targeted marketing campaigns and promotions to increase overnight stays and lodging demand.
• Measurement: Quarterly tracking and comparison of TBID assessment revenue 12

Visit 29 Palms Tourism Business Improvement District | Proposed FY 2026-27 Tourism Marketing Plan & Budget against prior years.

Events Program Performance
• Goal: Increase the tourism impact of TBID-supported events and programming • Strategy: Support events that generate overnight visitation, strengthen lowerdemand and midweek travel, and enhance the visitor experience. • Measurement: Track room nights, attendance, and tourism-related outcomes through required post-event reporting.

Strengthen Lead Generation and Lodging Partner Referrals • Goal: Increase outbound lodging link clicks on Visit29.org, indicating higher lead generation and referrals to lodging partners.
• Strategy: Optimize website content and user experience, execute effective digital marketing campaigns, and participate in industry events to drive lead generation for lodging partners.
• Measurement: Monitor monthly outbound lodging link clicks on Visit29.org and track the growth in referrals to lodging partners.

Expand Engagement, Reach, and Following Across Owned Channels • Goal: Grow engagement and reach across Visit 29 Palms' digital channels • Strategy: Develop and distribute compelling, timely content that resonates with target audiences, utilize social media platforms for community engagement and brand promotion.
• Measurement: Track quarterly metrics such as social media engagement rates, website traffic, and follower growth to gauge effectiveness of content and campaign strategies.

Metrics and Key Performance Indicators (KPIs):

TBID Assessment Revenue
• KPI: Quarterly TBID assessment revenue results.

Events Program Performance
• KPI: Overnight visitation and room nights generated by TBID-supported events. • KPI: Attendance and tourism-related outcomes reported through post-event reporting.

Lead Generation and Lodging Partner Referrals
• KPI: Monthly outbound lodging link clicks on Visit29.org. • KPI: Percentage increase in lodging referrals year-over-year.

Owned Engagement
• KPI: Social media engagement rate (average likes, comments, shares per post). • KPI: Website traffic metrics (sessions, page views, bounce rate). • KPI: Growth in social media followers and email newsletter subscribers.

Measurement and Reporting:
13

Visit 29 Palms Tourism Business Improvement District | Proposed FY 2026-27 Tourism Marketing Plan & Budget • Quarterly Marketing Reports: Analytics will be compiled and reviewed to measure the success of each campaign and marketing initiative.
• Performance Review Meetings: Quarterly subcommittee meetings will be conducted to review KPIs, assess progress towards goals, and adjust strategies as needed to optimize performance.
• Benchmarking: Compare results to prior-year performance and available industry benchmarks.
29 PALMS VISITOR CENTER
In partnership with the City of Twentynine Palms, Visit 29 Palms will continue to operate the Visitor Center at 73484 Twentynine Palms Hwy. The proposed FY 2026–27 budget includes funding for two part-time staff positions to support Visitor Center operations and services and TBID initiatives.

The Visitor Center provides maps, brochures, travel resources, and personalized recommendations that help visitors discover more of Twentynine Palms and the surrounding region. These in-person interactions provide an important opportunity to encourage local exploration, longer stays, and return visits. Visit 29 Palms will continue to explore creative and resource-efficient ways to connect with visitors in-destination, both through the Visitor Center and additional visitor touchpoints.

In partnership with the City of Twentynine Palms Public Arts Advisory Committee (PAAC), the Visitor Center will also continue to provide gallery space and host the quarterly Art in Public Places Program exhibitions.

ADMINISTRATION Tourism Business Improvement District Advisory Board Appointed by the City Council, the TBID is administered by a 5-member Advisory Board made up of lodging owners, operators, and representatives, from across the city’s lodging industry. The TBID Advisory Board oversees the development and implementation of the annual tourism marketing plan and budget and provides strategic oversight, guidance, and direction to the TBID staff.

Tourism Business Improvement District Staff
For FY 2026–27, the TBID proposes expanding its staff capacity with the addition of a second part-time position to support Visitor Center operations, visitor services, and TBID initiatives.

The Director of Marketing leads the day-to-day management of the TBID, overseeing destination marketing, program development and implementation, partnerships, visitor services, stakeholder engagement, and administration of the annual marketing plan and budget, in coordination with the City Manager and TBID Advisory Board.

Contract Services
As needed, Visit 29 Palms will retain contract services from related agencies and professionals, such as consulting advisors, content creators, social media specialists, and web developers.
14

Visit 29 Palms Tourism Business Improvement District | Proposed FY 2026-27 Tourism Marketing Plan & Budget TBID Assessment Collection & Finance
TBID assessment revenue is collected and reported quarterly by the City’s Finance Department, which also supports financial reporting and administration for the Visit 29 Palms TBID.

Subcommittees
In addition to the TBID Advisory Board and TBID staff, subcommittees play a crucial role in supporting TBID initiatives. These subcommittees include up to two TBID Advisory Board members, TBID staff, and may also involve stakeholders, community members, and other City staff. For FY 2026–27, the TBID will maintain the TBID Events Subcommittee, TBID Marketing Subcommittee, and TBID Budget Subcommittee. Additional subcommittees may be established as needed, including to support a district conversion.

BUDGET SUMMARY
The proposed FY 2026–27 budget projects $375,000 in TBID assessment revenue, up approximately 7% from the FY 2025–26 adopted budget. The budget also includes the planned use of $275,000 in available reserves to support the Events Program and other strategic, special projects, and one-time investments.

Key priorities for FY 2026–27 include a $200,000 investment in the TBID’s Events Program, supporting the development and growth of tourism-driving events and programming that generate overnight visitation and strengthen the visitor experience. Approximately $155,000 is allocated to digital, broadcast, and print marketing and advertising, maintaining significant investment in destination awareness and advertising. The digital marketing budget also provides flexibility to accommodate the annual renewal cycle for website vendor services through Simpleview, now by Granicus.

The proposed budget also includes funding to add a second part-time position to support Visitor Center operations, TBID programs and initiatives, and the work of the TBID’s full-time Director of Marketing. Additional funding supports contract services, special projects, trade and industry participation, and other operational needs necessary to implement the annual marketing plan. Total planned expenditures for FY 2026–27 are approximately $657,558.
15

2025-26 2025-26 2026-27
Adopted Through Proposed
Budget 7/16/2026 Budget

REVENUE
TBID Assessment Fee (1.5%) $ 350,000.00 $ 232,835.00 $ 375,000.00 Merchandise for Resale $ 500.00 $ 3,173.00 $ 1,000.00
Interest $ 7,000.00 $ 9,506.93 $ 10,000.00
Other/Misc. Revenue - $ - -
Reserves $ 200,000.00 $ - $ 275,000.00
TOTAL REVENUE $ 557,500.00 $ 245,514.93 $ 661,000.00

EXPENDITURES
SALARIES $ 117,333.00 $ 85,547.06 $ 127,067.00
SALARIES PART TIME $ 19,000.00 $ 7,144.62 $ 34,720.00
HEALTH BENEFITS $ 20,496.00 $ 15,462.65 $ 23,911.00
RETIREMENT BENEFITS $ 9,351.00 $ 6,820.40 $ 10,088.00
WORKERS COMP $ 5,453.00 $ 3,707.63 $ 6,471.00
UNEMPLOYEMENT $ 1,000.00 $ - $ 1,000.00
OFFICE SUPPLIES $ 2,500.00 $ 2,434.17 $ 2,500.00
MISCELLANEOUS EXPENSE $ 5,000.00 $ 1,457.46 $ 3,000.00
CONTINGENCY $ 10,000.00 $ - $ 10,000.00
MEETING & TRAVEL $ 700.00 $ 445.50 $ 1,000.00
BUILDING OPERATION & MAINT $ 1,000.00 $ 716.90 $ 3,000.00 MERCHANDISE FOR RESALE $ - $ - $ 1,000.00
BROADCAST MEDIA $ 69,440.00 $ 28,710.00 $ 60,000.00
REGINAL PRINT ADS $ 15,000.00 $ 4,700.00 $ 17,000.00
TRADE CONVENTIONS $ 10,000.00 $ 2,294.00 $ 5,000.00
CONTRACT SERVICES $ 48,000.00 $ 9,000.00 $ 48,000.00
INTERNET MARKETING $ 40,570.00 $ 24,476.67 $ 78,301.00
SPECIAL PROJECTS $ 20,000.00 $ 15,000.00 $ 20,000.00
EVENTS PROGRAM $ 150,000.00 $ 131,356.30 $ 200,000.00
ELECTRONIC EQUIPMENT $ - $ - $ 2,000.00
LEGAL SERVICES $ 3,000.00 $ 3,168.20 $ 3,500.00
TOTAL EXPENDITURES $ 547,843.00 $ 342,441.56 $ 657,558.00 TOTAL REVENUE $ 557,500.00 $ 245,514.93 $ 661,000.00
TOTAL EXPENDITURES $ 547,843.00 $ 342,441.56 $ 657,558.00 SURPLUS / (DEFICIT) $ 9,657.00 $ (96,926.63) $ 3,442.00 Visit 29 Palms Tourism Business Improvement District Proposed Budget: FY 2026-27 16

CITY OFTWENTYNINEPALMS

CITY COUNCIL
RESOLUTION NO. 26-_

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF TWENTYNINE

PALMS, CALIFORNIA, DECLARING THE INTENTION OF THE CITY COUNCIL

TO ESTABLISH THE TWENTYNINE PALMS TOURISM BUSINESS

IMPROVEMENT DISTRICT AND FIXING THE TIME AND PLACE OF A PUBLIC

HEARING
WHEREAS, the City desires to support its hotels/motels/vacation home rentals in forming a business improvement district in the City as a means to promote tourism; and WHEREAS, the Parking and Business Improvement Area Law of 1989 Section 36500 et seq. of the California Streets and Highway Code authorizes cities to establish business improvement areas for the purpose of promoting tourism; and WHEREAS, a business improvement district is expected to enhance tourism related businesses throughout the City of Twentynine Palms.

NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Twentynine Palms as follows:

A) That the above recitations are true and correct and incorporated herein by reference.

B) The City Council declares its intention to establish the Twentynine Palms Tourism Business Improvement District and to levy and collect assessments from all affected businesses listed in Exhibit A and described as all hotels/motels/vacation home rentals within the boundaries of the City of Twentynine Palms.

C) The City Council declares its intention to establish the Twentynine Palms Tourism Business Improvement District and adopts the following findings:

Findings:
1) The name of the business improvement district shall be the Twentynine Palms Tourism Business Improvement District.
2) The types of activities to be funded by the levy of assessments include marketing programs to promote Twentynine Palms as an overnight tourism destination including marketing, advertising, public relations and other related activities determined by the advisory board.
3) Except where funds are otherwise available, the assessment is proposed to be levied on all existing hotel businesses within the City of Twentynine Palms at 1.5% per occupied room night rate subject to City of Twentynine Palms transient occupancy tax. 4) The Twentynine Palms Tourism Business Improvement District is estimated to collect approximately $375,000. The funds raised shall be spent to promote tourism in

Twentynine Palms. Funds remaining at the end of any term may be used in subsequent years in which assessments are levied as long as they are used consistent with the requirements of this Resolution.
5) The City of Twentynine Palms will collect the assessments quarterly from affected hotel/motel/vacation home rentals businesses within Twentynine Palms.

Hotel/motel/vacation home rental businesses shall be any hotel/motel/vacation home rental currently operating within the City of Twentynine Palms. The City of Twentynine Palms will collect the assessment on the same form as that used for the collection of Transient Occupancy Tax receipts and remitted to the Twentynine Palms Business Improvement District in a manner acceptable to the Advisory Board and the City of Twentynine Palms.
6) The Twentynine Palms Tourism Business Improvement District Advisory Board shall submit an annual report, which shall include a budget for operations and an identification of the marketing efforts to be undertaken by the Twentynine Palms Tourism Business Improvement District for the ensuing fiscal year, to the Twentynine Palms City Council pursuant to Section 36533. The Twentynine Palms Tourism Business Improvement District began on October 1, 2017 and its fiscal year shall be from October 1 through September 30.
7) The Twentynine Palms City Council appointed an Advisory Board as described in Section 36530 before October 1, 2017.
8) The Twentynine Palms City Council shall hold a public meeting to establish the Twentynine Palms Tourism Business Improvement District and the levy of the assessments is set for September 29, 2026 at 6:00 p.m. at the City of Twentynine Palms City Council Chambers, 6136 Adobe Road, Twentynine Palms, CA 92277. 9) At the public hearing the testimony of all interested persons for or against the establishment of the area, the extent of the area, or the furnishing of specific types of improvements or activities will be heard.
10) A protest against the establishment of the Twentynine Palms Tourism Business Improvement District, and the furnishing of a specific type of improvement or activity as provided in Section 36524 may be made in writing. To count in the majority protest against the Twentynine Palms Tourism Business Improvement District, a protest must be written. A written protest may be withdrawn from writing at any time before the conclusion of the public hearing. Each written protest shall contain a written description of the business in which the person signing the protest is interested, sufficient to identify the business and its address. If the person signing the protest is not shown on the official records of the City of Twentynine Palms as the owner of the business, then the protest shall contain or be accompanied by written evidence that the person is the owner of the business. If the owner of the business is a corporation, LLC, partnership or other legal entity, the authorized representative for the entity shall be authorized to sign the protest. Any written protest as to the regularity or evidence of the proceedings shall be in writing and clearly state the irregularity or defect to which objection is made.

Written protests must be received by the City Clerk of the City of Twentynine Palms before the close of the hearing scheduled herein and may be delivered or mailed to the City Clerk, City of Twentynine Palms, 6136 Adobe Road, Twentynine Palms, CA 92277.

11) If, at the conclusion of the public hearing, there are of record, written protests by the owners of the businesses within the Twentynine Palms Tourism Business Improvement District that will pay fifty percent (50%) or more of the total assessments of the entire Twentynine Palms Tourism Business Improvement District, no further proceedings to create the Twentynine Palms Tourism Business Improvement District shall occur. New proceedings to form the Twentynine Palms Tourism Business Improvement District shall not be undertaken again for a period of at least one (1) year from the date of the finding of the majority written protest by the City Council. If the majority of written protests is only as to an improvement or activity proposed, then that type of improvement or activity shall not be included in the Twentynine Palms Tourism Business Improvement District.
12) Further information regarding the proposed Twentynine Palms Tourism Business Improvement District may be obtained from the City Clerk, City of Twentynine Palms, 6136 Adobe Road, Twentynine Palms, CA 92277 or by phone at (760) 367-6799. 13) The City Clerk is instructed to provide notice of the public hearing as follows:
a. Publish this Public Notice in a newspaper of general circulation in the City of Twentynine Palms once, at least seven (7) days before the hearing. b. Mail a complete copy of this Resolution of Intention to each and every business owner proposed to be assessed in the Twentynine Palms Tourism Business Improvement District within seven (7) days of the adoption of this Resolution by the City Council.

PASSED AND ADOPTED this 8thday of September 2026.

Daniel L. Mintz, Sr., Mayor
ATTEST:

Cindy Villescas CMC, City Clerk
I, do hereby certify that the foregoing Resolution No. 26- , was duly adopted by the City Council of the City of Twentynine Palms at a regular meeting thereof held on 8th day of September, 2026, by the following vote:

AYES: COUNCILMEMBER:

NOES: COUNCILMEMBER:

ABSENT: COUNCILMEMBER:

ABSTAIN: COUNCILMEMBER:

Cindy Villescas CMC, City Clerk

Businesses Subject to the TBID Assessment Exhibit A
Visit 29 Palms Tourism Business Improvement District | As of September 1, 2026.

Hotels, Motels, RV Resorts
Business Name Address City State Zip Code
9 Palms Inn 73193 29 PALMS HWY TWENTYNINE PALMS CA 92277 29 Palms Inn 73950 INN AVE TWENTYNINE PALMS CA 92277
Campbell House 74744 JOE DAVIS DRIVE TWENTYNINE PALMS CA 92277 El Rancho Dolores 73352 29 PALMS HWY TWENTYNINE PALMS CA 92277 Fairfield Inn & Suites by Marriott 6333 ENCELIA AVE TWENTYNINE PALMS CA 92277 Harmony Motel 71161 29 PALMS HWY TWENTYNINE PALMS CA 92277 Holiday Inn Express & Suites 72535 29 PALMS HWY TWENTYNINE PALMS CA 92277 Hotel Wren 6340 EL REY AVE TWENTYNINE PALMS CA 92277
K-B Ranch Hotel 6048 NOELS KNOLL RD TWENTYNINE PALMS CA 92277 Motel 6 72562 29 PALMS HWY TWENTYNINE PALMS CA 92277
Oasis Inn & Suites 71809 29 PALMS HWY TWENTYNINE PALMS CA 92277 Ramsey 29 73842 29 PALMS HWY TWENTYNINE PALMS CA 92277
Reset Hotel 7000 SPLIT ROCK AVE TWENTYNINE PALMS CA 92277 Starlight Inn 71829 29 PALMS HWY TWENTYNINE PALMS CA 92277 SureStay by Best Western 71487 29 PALMS HWY TWENTYNINE PALMS CA 92277 Twenty-Nine Palms RV Resort 4949 DESERT KNOLL AVE TWENTYNINE PALMS CA 92277 Short-Term Vacation Rentals
VHR Permit Number Address City State Zip Code
VHR007 5960 SUNRISE RD TWENTYNINE PALMS CA 92277
VHR013 72815 CACTUS DR TWENTYNINE PALMS CA 92277
VHR015 71428 SAMARKAND DR TWENTYNINE PALMS CA 92277
VHR016 73817 OLD DALE RD TWENTYNINE PALMS CA 92277
VHR017 73871 OLD DALE RD TWENTYNINE PALMS CA 92277
VHR019 70370 BASELINE RD TWENTYNINE PALMS CA 92277
VHR026 6371 NOELS KNOLL RD TWENTYNINE PALMS CA 92277
VHR027 6783 ALPINE AVE TWENTYNINE PALMS CA 92277
VHR028 74925 ALTA LOMA TWENTYNINE PALMS CA 92277
VHR029 67939 SULLIVAN RD TWENTYNINE PALMS CA 92277
VHR037 74576 OLD DALE RD #A TWENTYNINE PALMS CA 92277
VHR038 74576 OLD DALE RD #B TWENTYNINE PALMS CA 92277
VHR046 71544 CACTUS TWENTYNINE PALMS CA 92277
VHR053 7005 MANZANITA AVE TWENTYNINE PALMS CA 92277
VHR054 5662 SKYVIEW LN TWENTYNINE PALMS CA 92277
VHR057 6600 SPLIT ROCK TWENTYNINE PALMS CA 92277
VHR060 6594 ROSE ELLEN AVE TWENTYNINE PALMS CA 92277
VHR061 6662 MESQUITE AVE TWENTYNINE PALMS CA 92277
VHR065 7516 PERSIA AVE TWENTYNINE PALMS CA 92277
VHR066 7516 PERSIA AVE TWENTYNINE PALMS CA 92277
VHR073 67966 WHITMORE TWENTYNINE PALMS CA 92277
VHR075 73414 DIDSBURY DR TWENTYNINE PALMS CA 92277
List of Twentynine Twentynine Palms Businesses Businesses Subject Subject to the TBID Assessment Assessment | As of September September 1, 2026

VHR076 6856 SHERMAN RD TWENTYNINE PALMS CA 92277
VHR077 74804 WELLOCK RD TWENTYNINE PALMS CA 92277
VHR083 6244 CARODEAN RD TWENTYNINE PALMS CA 92277
VHR084 6553 VIA ALLEGRA TWENTYNINE PALMS CA 92277
VHR085 6565 VIA ALLEGRA TWENTYNINE PALMS CA 92277
VHR086 6705 OCOTILLO TWENTYNINE PALMS CA 92277
VHR088 5742 CARODEAN RD TWENTYNINE PALMS CA 92277
VHR089 7391 SHERMAN HOYT TWENTYNINE PALMS CA 92277
VHR090 74006 GORGONIO DR TWENTYNINE PALMS CA 92277
VHR100 69023 ALTA LOMA DR TWENTYNINE PALMS CA 92277
VHR105 6009 MOJAVE AVE TWENTYNINE PALMS CA 92277
VHR107 7487 PERSIA AVE TWENTYNINE PALMS CA 92277
VHR113 7273 SHOSHONE VALLEY RD TWENTYNINE PALMS CA 92277 VHR116 5868 MARIPOSA AVE TWENTYNINE PALMS CA 92277
VHR119 5394 MARIPOSA AVE TWENTYNINE PALMS CA 92277
VHR121 6579 MISSION TWENTYNINE PALMS CA 92277
VHR122 8989 UTAH TRL TWENTYNINE PALMS CA 92277
VHR123 74677 HILL VIEW RD TWENTYNINE PALMS CA 92277
VHR131 74044 COTTONWOOD TWENTYNINE PALMS CA 92277
VHR132 5966 MORONGO RD TWENTYNINE PALMS CA 92277
VHR136 6438 SUNRISE RD TWENTYNINE PALMS CA 92277
VHR137 6405 TAMARISK AVE TWENTYNINE PALMS CA 92277
VHR138 76076 SUNRISE DR TWENTYNINE PALMS CA 92277
VHR139 73855 WHITE SANDS DR TWENTYNINE PALMS CA 92277
VHR140 6373 NOELS KNOLL RD TWENTYNINE PALMS CA 92277
VHR143 6968 ROBERTS AVE TWENTYNINE PALMS CA 92277
VHR144 72133 EL PASEO DR TWENTYNINE PALMS CA 92277
VHR147 6837 MUNTZ RD TWENTYNINE PALMS CA 92277
VHR148 6463 MESQUITE AVE TWENTYNINE PALMS CA 92277
VHR150 5868 MARIPOSA AVE TWENTYNINE PALMS CA 92277
VHR153 5747 MARINE AVE TWENTYNINE PALMS CA 92277
VHR160 73397 MANANA DR TWENTYNINE PALMS CA 92277
VHR161 73779 OLD DALE RD TWENTYNINE PALMS CA 92277
VHR163 6731 IVANPAH AVE TWENTYNINE PALMS CA 92277
VHR168 73010 MANANA DR TWENTYNINE PALMS CA 92277
VHR169 74056 CASITA DR TWENTYNINE PALMS CA 92277
VHR174 6244 CARODEAN RD TWENTYNINE PALMS CA 92277
VHR175 6673 TAMARISK AVE TWENTYNINE PALMS CA 92277
VHR181 9160 COWAN RD TWENTYNINE PALMS CA 92277
VHR184 68927 FOOTHILL DR TWENTYNINE PALMS CA 92277
VHR185 69301 COTTONWOOD DR TWENTYNINE PALMS CA 92277
VHR186 6643 INDIAN COVE RD TWENTYNINE PALMS CA 92277
VHR187 6721 DESERT QUAIL DR TWENTYNINE PALMS CA 92277
VHR189 6251 ENCELIA AVE TWENTYNINE PALMS CA 92277
VHR190 6707 PALO VERDE AVE TWENTYNINE PALMS CA 92277
VHR192 7775 SAHARA AVE TWENTYNINE PALMS CA 92277
VHR198 74026 GORGONIO DR TWENTYNINE PALMS CA 92277
List of Twentynine Twentynine Palms Businesses Businesses Subject Subject to the TBID Assessment Assessment | As of September September 1, 2026

VHR199 5580 PALO VERDE AVE TWENTYNINE PALMS CA 92277
VHR200 6274 BAILEYA AVE TWENTYNINE PALMS CA 92277
VHR203 72838 TWO MILE RD TWENTYNINE PALMS CA 92277
VHR204 74725 SERRANO DR TWENTYNINE PALMS CA 92277
VHR210 6976 SHERMAN RD TWENTYNINE PALMS CA 92277
VHR212 72208 SUNNYSLOPE DR TWENTYNINE PALMS CA 92277
VHR217 70829 SUNNYSLOPE DR(A) TWENTYNINE PALMS CA 92277 VHR218 70829 SUNNYSLOPE DR (B) TWENTYNINE PALMS CA 92277 VHR219 71972 EL PASEO DR TWENTYNINE PALMS CA 92277
VHR221 6727 QUAL SPRING AVE TWENTYNINE PALMS CA 92277
VHR222 7643 SALADIN AVE TWENTYNINE PALMS CA 92277
VHR223 7095 QUAL SPRING AVE TWENTYNINE PALMS CA 92277
VHR224 74030 PLAYA VISTA DR TWENTYNINE PALMS CA 92277
VHR226 7073 MISSION AVE TWENTYNINE PALMS CA 92277
VHR228 6074 MOJAVE AVE TWENTYNINE PALMS CA 92277
VHR229 6442 PALM VIEW AVE TWENTYNINE PALMS CA 92277
VHR232 6974 49 PALMS AVE TWENTYNINE PALMS CA 92277
VHR233 5985 MORONGO RD TWENTYNINE PALMS CA 92277
VHR239 7421 PERSIA AVE TWENTYNINE PALMS CA 92277
VHR242 73314 SUN VALLEY DR TWENTYNINE PALMS CA 92277
VHR244 6106 BAILEYA AVE TWENTYNINE PALMS CA 92277
VHR246 75167 MAYFAIR DR TWENTYNINE PALMS CA 92277
VHR248 6608 BULLION AVE TWENTYNINE PALMS CA 92277
VHR255 7685 UTAH TRL TWENTYNINE PALMS CA 92277
VHR256 7657 SALADIN AVE TWENTYNINE PALMS CA 92277
VHR258 6649 N STAR AVE TWENTYNINE PALMS CA 92277
VHR263 6969 MANTONYA RD TWENTYNINE PALMS CA 92277
VHR270 72746 TWO MILE RD TWENTYNINE PALMS CA 92277
VHR272 74931 OLD DALE RD TWENTYNINE PALMS CA 92277
VHR277 6459 MESQUITE AVE TWENTYNINE PALMS CA 92277
VHR279 73478 OLD DALE RD TWENTYNINE PALMS CA 92277
VHR281 7191 UTAH TRAILA, UNIT 3 TWENTYNINE PALMS CA 92277 VHR287 6428 W Court AVE TWENTYNINE PALMS CA 92277
VHR290 73029 MANANA DR TWENTYNINE PALMS CA 92277
VHR291 6691 EL REY AVE TWENTYNINE PALMS CA 92277
VHR299 6633 DATURA AVE TWENTYNINE PALMS CA 92277
VHR301 71235 EL PASEO DR TWENTYNINE PALMS CA 92277
VHR304 6169 DAISEY AVE TWENTYNINE PALMS CA 92277
VHR305 5780 LUPINE AVE TWENTYNINE PALMS CA 92277
VHR306 5418 ABRONIA AVE TWENTYNINE PALMS CA 92277
VHR309 71350 SAMARKAND DR TWENTYNINE PALMS CA 92277
VHR311 72721 GRANITE AVE TWENTYNINE PALMS CA 92277
VHR312 6432 SMOKETREE AVE TWENTYNINE PALMS CA 92277
VHR313 7643 SALADIN AVE TWENTYNINE PALMS CA 92277
VHR21-315 72667 SULLIVAN RD TWENTYNINE PALMS CA 92277
VHR21-316 5120 PEARL SPRING AVE TWENTYNINE PALMS CA 92277 VHR21-320 74603 BASELINE AVE TWENTYNINE PALMS CA 92277
List of Twentynine Twentynine Palms Businesses Businesses Subject Subject to the TBID Assessment Assessment | As of September September 1, 2026

VHR21-321 70231 29 PALMS HWY TWENTYNINE PALMS CA 92277
VHR21-323 6996 DESERT QUAIL TWENTYNINE PALMS CA 92277
VHR21-324 68030 SUNNYSLOPE DR TWENTYNINE PALMS CA 92277 VHR21-326 73633 DESERT TRAIL DR TWENTYNINE PALMS CA 92277 VHR21-327 74388 MARICOPA DR TWENTYNINE PALMS CA 92277
VHR21-331 6954 MAUDE ADAMS AVE TWENTYNINE PALMS CA 92277 VHR21-332 68253 BELLERUE RD TWENTYNINE PALMS CA 92277
VHR21-337 6654 BERMUDA AVE TWENTYNINE PALMS CA 92277
VHR21-340 68227 BELLARUE RD TWENTYNINE PALMS CA 92277
VHR21-341 6564 PINE SPRINGS AVE TWENTYNINE PALMS CA 92277 VHR21-342 6933 49 PALMS RD TWENTYNINE PALMS CA 92277
VHR21-345 4671 MESQUITE SPRINGS RD TWENTYNINE PALMS CA 92277 VHR21-346 7518 MAUDE ADAMS AVE TWENTYNINE PALMS CA 92277 VHR21-347 70472 COTTONWOOD DR TWENTYNINE PALMS CA 92277 VHR21-348 68460 BELLARUE RD TWENTYNINE PALMS CA 92277
VHR21-349 72150 TWO MILE RD TWENTYNINE PALMS CA 92277
VHR21-350 70138 SULLIVAN RD TWENTYNINE PALMS CA 92277
VHR21-362 73358 SUNNYVALE DR TWENTYNINE PALMS CA 92277
VHR21-363 5422 ADOBE RD TWENTYNINE PALMS CA 92277
VHR21-364 73079 SUNNYVALE DR TWENTYNINE PALMS CA 92277
VHR21-365 5911 ROSE ELLEN AVE TWENTYNINE PALMS CA 92277 VHR22-003 6671 IVANPAH AVE TWENTYNINE PALMS CA 92277
VHR22-008 7414 ARABY AVE TWENTYNINE PALMS CA 92277
VHR22-010 74442 TWILIGHT AVE TWENTYNINE PALMS CA 92277
VHR22-018 6121 MOJAVE AVE TWENTYNINE PALMS CA 92277
VHR22-021 5781 EASY ST TWENTYNINE PALMS CA 92277
VHR22-022 6591 DESERT QUEEN AVE TWENTYNINE PALMS CA 92277 VHR22-025 7086 EL SOL AVE TWENTYNINE PALMS CA 92277
VHR22-027 73153 SUNNYVALE DR TWENTYNINE PALMS CA 92277
VHR22-028 6781 COPPER MOUNTAIN RD TWENTYNINE PALMS CA 92277 VHR314 6244 MOJAVE AVE TWENTYNINE PALMS CA 92277
VHR22-035 5851 EASY ST TWENTYNINE PALMS CA 92277
VHR22-036 69156 GORGONIO DR TWENTYNINE PALMS CA 92277
VHR22-037 7546 SAHARA AVE TWENTYNINE PALMS CA 92277
VHR22-038 6054 LUPINE AVE TWENTYNINE PALMS CA 92277
VHR22-040 75758 JOE DAVIS RD TWENTYNINE PALMS CA 92277
VHR22-043 6575 BERMUDA AVE TWENTYNINE PALMS CA 92277
VHR22-044 7790 BEDOUIN AVE TWENTYNINE PALMS CA 92277
VHR22-049 5774 PRIMROSE LN TWENTYNINE PALMS CA 92277
VHR22-050 72996 TWO MILE RD TWENTYNINE PALMS CA 92277
VHR22-052 6526 ADOBE RD TWENTYNINE PALMS CA 92277
VHR22-055 74327 PINON DR TWENTYNINE PALMS CA 92277
VHR22-056 73414 DESERT DR TWENTYNINE PALMS CA 92277
VHR22-058 68050 FOOTHILL DR TWENTYNINE PALMS CA 92277
VHR22-061 72626 OLD DALE RD TWENTYNINE PALMS CA 92277
VHR22-062 7065 DATURA AVE TWENTYNINE PALMS CA 92277
VHR22-066 6328 MARIPOSA AVE TWENTYNINE PALMS CA 92277
List of Twentynine Twentynine Palms Businesses Businesses Subject Subject to the TBID Assessment Assessment | As of September September 1, 2026

VHR22-067 73365 SUNNYVALE DR TWENTYNINE PALMS CA 92277
VHR22-086 7332 BEDOUIN AVE TWENTYNINE PALMS CA 92277
VHR22-094 6929 MANTONYA RD TWENTYNINE PALMS CA 92277
VHR22-096 6136 SUNRISE RD TWENTYNINE PALMS CA 92277
VHR22-097 6645 SHERMAN HOYT TWENTYNINE PALMS CA 92277
VHR22-098 72912 MANANA DR TWENTYNINE PALMS CA 92277
VHR22-101 5651 SKYVIEW LN TWENTYNINE PALMS CA 92277
VHR22-102 71638 LAURA LN TWENTYNINE PALMS CA 92277
VHR22-104 6563 PINE SPRING AVE TWENTYNINE PALMS CA 92277 VHR22-106 5466 ABRONIA AVE TWENTYNINE PALMS CA 92277
VHR22-108 75800 JOE DAVIS RD TWENTYNINE PALMS CA 92277
VHR22-110 74408 NATIONAL PARK DR TWENTYNINE PALMS CA 92277 VHR22-112 74074 STARLIGHT DR TWENTYNINE PALMS CA 92277
VHR22-113 6057 LUPINE AVE TWENTYNINE PALMS CA 92277
VHR22-117 72726 DESERT TRAIL DR TWENTYNINE PALMS CA 92277 VHR22-118 6553 SHERMAN HOYT AVE TWENTYNINE PALMS CA 92277 VHR22-128 6744 GALLETTA AVE TWENTYNINE PALMS CA 92277
VHR22-132 6263 ENCELIA AVE TWENTYNINE PALMS CA 92277
VHR22-133 7191 UTAH TRL 2 TWENTYNINE PALMS CA 92277
VHR22-134 7191 UTAH TRL 1 TWENTYNINE PALMS CA 92277
VHR22-135 70410 COTTONWOOD DR TWENTYNINE PALMS CA 92277 VHR22-143 5676 CHIA AVE TWENTYNINE PALMS CA 92277
VHR22-144 6595 DESERT KNOLL TWENTYNINE PALMS CA 92277
VHR22-150 5341 BAILEYA AVE TWENTYNINE PALMS CA 92277
VHR22-151 73789 SERRANO DR TWENTYNINE PALMS CA 92277
VHR22-155 72943 MANANA DR TWENTYNINE PALMS CA 92277
VHR22-156 73420 INDIAN TRL TWENTYNINE PALMS CA 92277
VHR22-158 6711 MESQUITE DR TWENTYNINE PALMS CA 92277
VHR22-159 72813 DESERT AVE TWENTYNINE PALMS CA 92277
VHR22-163 6632 DESERT QUAIL DR TWENTYNINE PALMS CA 92277 VHR22-165 72318 SUNNYVALE DR TWENTYNINE PALMS CA 92277
VHR22-166 6855 ARABY Unit 2 AVE TWENTYNINE PALMS CA 92277 VHR22-167 72397 EL PASEO DR TWENTYNINE PALMS CA 92277
VHR22-171 5931 ROSE ELLEN AVE TWENTYNINE PALMS CA 92277 VHR22-173 6426 WEST COURT TWENTYNINE PALMS CA 92277
VHR22-174 6166 MARIPOSA AVE TWENTYNINE PALMS CA 92277
VHR22-175 5900 CARODEAN RD TWENTYNINE PALMS CA 92277
VHR22-176 74554 TWILIGHT DR TWENTYNINE PALMS CA 92277
VHR22-177 75143 OLD DALE RD TWENTYNINE PALMS CA 92277
VHR22-178 74374 SUNRISE DR TWENTYNINE PALMS CA 92277
VHR22-183 74415 COTTONWOOD DR TWENTYNINE PALMS CA 92277 VHR22-184 71510 SUN VALLEY DR TWENTYNINE PALMS CA 92277 VHR22-187 6469 CEDAR DR TWENTYNINE PALMS CA 92277
VHR22-190 72847 DESERT TRL TWENTYNINE PALMS CA 92277
VHR22-192 7050 INDIAN COVE RD TWENTYNINE PALMS CA 92277 VHR22-193 72194 SUNNYSLOPE DR TWENTYNINE PALMS CA 92277 VHR22-195 68467 SULLIVAN RD TWENTYNINE PALMS CA 92277
List of Twentynine Twentynine Palms Businesses Businesses Subject Subject to the TBID Assessment Assessment | As of September September 1, 2026

VHR22-202 74855 SERRANO DR TWENTYNINE PALMS CA 92277
VHR22-207 6679 STARDUNE AVE TWENTYNINE PALMS CA 92277
VHR22-210 74768 SUNSET DR TWENTYNINE PALMS CA 92277
VHR22-216 5810 HALSEY DR TWENTYNINE PALMS CA 92277
VHR22-221 68965 OLD DALE RD TWENTYNINE PALMS CA 92277
VHR22-222 7876 ROBIN RD TWENTYNINE PALMS CA 92277
VHR22-223 73317 OLD DALE RD Unit 2 TWENTYNINE PALMS CA 92277 VHR22-224 73349 OLD DALE RD TWENTYNINE PALMS CA 92277
VHR22-225 73317 OLD DALE RD ADU TWENTYNINE PALMS CA 92277 VHR22-227 6424 MONTE VISTA DR TWENTYNINE PALMS CA 92277 VHR22-228 70231 JUANITA DR TWENTYNINE PALMS CA 92277
VHR22-229 4671 MESQUITE SPRINGS RD TWENTYNINE PALMS CA 92277 VHR22-234 74760 AMBOY RD TWENTYNINE PALMS CA 92277
VHR22-237 6606 LA LUNA AVE TWENTYNINE PALMS CA 92277
VHR22-238 67326 WHITMORE RD TWENTYNINE PALMS CA 92277
VHR22-248 68982 Sullivan RD TWENTYNINE PALMS CA 92277
VHR22-251 6827 VALLEY VIEW AVE TWENTYNINE PALMS CA 92277 VHR22-252 74745 ALTA LOMA DR TWENTYNINE PALMS CA 92277
VHR22-253 72065 CACTUS DR TWENTYNINE PALMS CA 92277
VHR22-257 7390 PERSIA AVE TWENTYNINE PALMS CA 92277
VHR22-261 6545 BULLION AVE TWENTYNINE PALMS CA 92277
VHR22-263 6590 QUAIL SPRING AVE TWENTYNINE PALMS CA 92277 VHR22-264 73230 TWO MILE RD TWENTYNINE PALMS CA 92277
VHR22-265 71621 JUANITA DR TWENTYNINE PALMS CA 92277
VHR23-002 73429 SUNNYVALE DR TWENTYNINE PALMS CA 92277
VHR23-004 74704 MORNING DR TWENTYNINE PALMS CA 92277
VHR23-007 5958 CAHUILLA AVE TWENTYNINE PALMS CA 92277
VHR23-010 73961 DESERT DUNES DR TWENTYNINE PALMS CA 92277 VHR23-012 6154 MORONGO RD TWENTYNINE PALMS CA 92277
VHR23-013 7175 SHOSHONE VALLEY RD TWENTYNINE PALMS CA 92277 VHR23-014 74814 TWILIGHT AVE TWENTYNINE PALMS CA 92277
VHR23-016 6784 PINE SPRINGS RD TWENTYNINE PALMS CA 92277 VHR23-017 7776 MAUDE ADAMS AVE TWENTYNINE PALMS CA 92277 VHR23-020 73889 HOMESTEAD RD TWENTYNINE PALMS CA 92277
VHR23-024 74106 29 PALMS HWY TWENTYNINE PALMS CA 92277
VHR23-025 6837 ARABY AVE TWENTYNINE PALMS CA 92277
VHR23-030 74935 ALTA LOMA DR TWENTYNINE PALMS CA 92277
VHR23-031 6053 MOJAVE AVE TWENTYNINE PALMS CA 92277
VHR23-034 5484 CHIA AVE TWENTYNINE PALMS CA 92277
VHR23-036 6633 JUNIPER AVE TWENTYNINE PALMS CA 92277
VHR24-003 7191 WILSHIRE TWENTYNINE PALMS CA 92277
VHR24-007 6624 BERMUDA AVE TWENTYNINE PALMS CA 92277
VHR24-009 74221 ROCKY RD TWENTYNINE PALMS CA 92277
VHR24-013 72955 CACTUS DR TWENTYNINE PALMS CA 92277
VHR24-015 73090 SUNNYVALE DR TWENTYNINE PALMS CA 92277
VHR24-016 7037 QUAIL SPRING AVE TWENTYNINE PALMS CA 92277 VHR24-017 74353 CHEMEHUEVI DR TWENTYNINE PALMS CA 92277 List of Twentynine Twentynine Palms Businesses Businesses Subject Subject to the TBID Assessment Assessment | As of September September 1, 2026

VHR24-018 7423 PERSIA AVE TWENTYNINE PALMS CA 92277
VHR24-020 6830 INDIAN COVE RD TWENTYNINE PALMS CA 92277 VHR24-021 6840 INDIAN COVE RD TWENTYNINE PALMS CA 92277 VHR24-023 74107 PINON DR TWENTYNINE PALMS CA 92277
VHR24-024 73362 OLD DALE RD TWENTYNINE PALMS CA 92277
VHR24-025 7026 DATURA AVE TWENTYNINE PALMS CA 92277
VHR24-026 74884 SERRANO DR TWENTYNINE PALMS CA 92277
VHR24-027 6740 IVANPAH AVE TWENTYNINE PALMS CA 92277
VHR24-028 73929 PLAYA VISTA DR TWENTYNINE PALMS CA 92277 VHR24-029 75243 SULLIVAN RD TWENTYNINE PALMS CA 92277
VHR24-030 73543 JOSHUA DR TWENTYNINE PALMS CA 92277
VHR24-031 6582 IVANPAH AVE TWENTYNINE PALMS CA 92277
VHR24-032 6924 EL SOL AVE TWENTYNINE PALMS CA 92277
VHR24-033 7654 NORTH STAR AVE TWENTYNINE PALMS CA 92277 VHR24-034 5952 MARIPOSA AVE TWENTYNINE PALMS CA 92277
VHR24-035 68054 SULLIVAN RD TWENTYNINE PALMS CA 92277
VHR25-002 73434 DESERT DR TWENTYNINE PALMS CA 92277
VHR25-004 6166 SUN CT TWENTYNINE PALMS CA 92277
VHR25-006 6251 CAHUILLA AVE TWENTYNINE PALMS CA 92277
VHR25-007 6577 CAHUILLA AVE TWENTYNINE PALMS CA 92277
VHR25-010 6332 YUCCA AVE TWENTYNINE PALMS CA 92277
VHR25-011 73398 SUNNYVALE DR TWENTYNINE PALMS CA 92277
VHR25-012 7358 PERSIA AVE TWENTYNINE PALMS CA 92277
VHR25-016 6631 CAHUILLA AVE TWENTYNINE PALMS CA 92277
VHR25-018 72935 SIESTA DR TWENTYNINE PALMS CA 92277
VHR25-019 7428 KELLOGG AVE TWENTYNINE PALMS CA 92277
VHR25-020 6733 SALADIN ST TWENTYNINE PALMS CA 92277
VHR25-022 70875 SUNNYSLOPE DR TWENTYNINE PALMS CA 92277 VHR25-023 7606 SALADIN AVE TWENTYNINE PALMS CA 92277
VHR25-026 7574 ROBIN RD TWENTYNINE PALMS CA 92277
VHR25-027 72994 HOMESTEAD DR TWENTYNINE PALMS CA 92277
VHR25-028 6056 CAHUILLA AVE TWENTYNINE PALMS CA 92277
VHR25-029 71159 SULLIVAN RD TWENTYNINE PALMS CA 92277
VHR25-030 6678 DESERT QUEEN AVE TWENTYNINE PALMS CA 92277 VHR25-031 6333 CARODEAN RD TWENTYNINE PALMS CA 92277
VHR25-033 5430 BAILEYA AVE TWENTYNINE PALMS CA 92277
VHR25-035 6580 OASIS AVE TWENTYNINE PALMS CA 92277
VHR25-036 72994 MANANA DR TWENTYNINE PALMS CA 92277
VHR25-037 7046 ROBERTS AVE TWENTYNINE PALMS CA 92277
VHR25-038 6261 CARODEAN RD TWENTYNINE PALMS CA 92277
VHR25-039 4729 ROUND UP RD TWENTYNINE PALMS CA 92277
VHR26-001 5680 OASIS AVE TWENTYNINE PALMS CA 92277
VHR26-002 67979 SULLIVAN RD TWENTYNINE PALMS CA 92277
VHR26-003 73318 SUNNYVALE RD TWENTYNINE PALMS CA 92277
VHR26-005 5230 PALOMINO RD TWENTYNINE PALMS CA 92277
VHR26-006 71675 SUN VALLEY DR TWENTYNINE PALMS CA 92277 VHR26-007 6546 ROSE ELLEN AVE TWENTYNINE PALMS CA 92277 List of Twentynine Twentynine Palms Businesses Businesses Subject Subject to the TBID Assessment Assessment | As of September September 1, 2026

VHR26-009 74679 SUNRISE DR TWENTYNINE PALMS CA 92277
VHR26-010 73633 CIVIC DR TWENTYNINE PALMS CA 92277
VHR26-011 73484 DESERT TRL TWENTYNINE PALMS CA 92277
VHR26-012 6352 YUCCA AVE TWENTYNINE PALMS CA 92277
VHR26-013 75270 COTTONWOOD DR TWENTYNINE PALMS CA 92277 VHR26-014 6688 OASIS AVE TWENTYNINE PALMS CA 92277
VHR26-015 6969 ALPINE AVE TWENTYNINE PALMS CA 92277
List of Twentynine Twentynine Palms Businesses Businesses Subject Subject to the TBID Assessment Assessment | As of September September 1, 2026