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Presentation Item 6.1 CC Powerpoint

Union City City Council
January 13, 2026

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Presentation Item 6.1 CC Powerpoint
Meeting
January 13, 2026
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Union City City Council
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Item 6.1

OPERATING AND MANAGEMENT AGREEMENT BETWEEN THE CITY OF UNION CITY AND UNION LANDING PROPERTY OWNERS’ ASSOCIATION
January 13, 2026
The Union Landing Property Business
Improvement District (“ULPBID”)
• Assessment District to fund security, administration and marketing services for the Union Landing Shopping Center

• ULPBID renewed for the period of 7.1.2025 – 12.31.2030. • The ULPOA”) is represented by a five-member Board of
Directors (“Directors”).
• The Directors developed a Management District Plan (MDP) defining priorities and funding approved by City Council MDP Approved Services for Union Landing
Security Services • Three dedicated police officers, supplies and equipment
• Police sub-station located at Union
Landing
• Enhanced Public Safety Measures
• Increased opportunities for community
building
MDP Approved Services for Union Landing
Security Services
Reporting to Lt. Paul Kanazeh
From 2024 to
2025 Crime has
reduced by 58%!
MDP Approved Services for Union Landing
Admin and
Marketing Services
• Administration: accounting, state and
federal tax return, nonprofit filings, board
meetings, annual reports, and more
• Marketing and promotions: website, social
media campaigns, and other promotional
activities
• Management of agreements/vendors
Management Transition of the ULPBID
• Agreement between the ULPOA and the City to allow for the transfer the city management of the ULPBID to the Directors • The Directors will bring on Community Strong Strategies to manage the ULPOA
• The City Council is be requested to authorizing the City Manager to enter into an Operating and Management
Agreement to allow the management transition to occur

7 ULPOA Directors
• President – Bill Schrader (The Austin Group)
• Vice President - Elizabeth Braunstein (SyWest
Development)
• Secretary - Linnard Lane (Barbieri Trust)
• Treasurer - Liza Morris (Pappas Investments)
• At-Large Director – Terry Pries (KPDT Enterprises), LLC) Experienced Management of the ULPBID
On July 1, 2025, ULPOA entered into a professional services agreement with Community Strong Strategies LLC ("CSS")
• Nathan Ulsh, CSS Partner - 15+ years working with business improvement districts
• Diana Zepeda, Assistant Project Manager– experienced in business associations, board development, and marketing strategies • CSS Accounting and Administration Team

9 Role of City – Per the Agreement
• Collection of Assessments: coordinate annual levy,
placement and collection of assessments
• Disbursements: disburse 100% of all District Assessments to the ULPOA
• General Benefit: pay General Benefit Contribution to the ULPOA annually
• Invoice for City Services and Expenses: security services, management fees, NBS and County expenses

10 Role of ULPOA – Per the Agreement
• Governing Body: Union Landing Property Owners’’
Association
• Implement Services: Security, Administration and
Marketing
• Delivery Annual Report & Budget: for City Council
approval
• Directors and Property Owners Meetings: Quarterly
Directors and Annual all Property Owners
Management Transition of the ULPBID
Staff recommends the City Council adopt a
resolution authorizing the City Manager to enter
into an Operating and Management Agreement to
allow the management transition to occur

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