Item
Approval of Annual Report
and Assessments for the Union Landing PBID
Gloria Ortega, Economic Development Manager
Diana Zepeda and Nathan Ulsh
Community Strong Strategies
2 Presentation Overview
• Introduce Community Strong Strategies (CSS)
• Celebrate ULPOA Accomplishments
• Review Current and Proposed Budgets
• Adopt a Resolution Approving the Annual Report for the Union Landing PBID for FY 2026-2027; and
• Adopt a Resolution Ordering the Levy and Collection of the Annual Assessment for the Union Landing PBID to
Fund Services in Calendar Year 2027
3 What Union
Landing Means
to Union City
• Regional Destination for Retail, Dining, and Recreation • Community Gathering Space
• One of City’s Largest Sales Tax Generators
• Best Buy, Burlington, Flor, In-N-Out Burger, Lowes,
Ross, Walmart
• Other Revenues = Business License Taxes and
Property Taxes
4 What Union
Landing PBID
Means to Union
Landing
UCPD Crime Reduction Strategies
• Enhanced Business Engagement
• Proactive Patrols, Rapid Incident Response
• Increased Police Visibility, On-site Substation
• Crime Reduction 42% from 2024 to 2035
• Website Visibility, Marketing and Promotions
• Bringing the Community Together
5 What Union
Landing PBID
Contributes
• ULPBID was renewed for a five-year period (July 1,
2025, until June 30, 2030)
• Three dedicated police officers, supplies and
equipment
• Police sub-station located at Union Landing
• Direct administration costs
• Enhanced Public Safety Measures
6 What is Different
this Year
• ULPOA is administered by CSS, and CSS staff will
deliver the Annual Report
• PBID Transition Year (FY to Calendar Year)
• To accommodate transition, Year 1 = 18 months
• The Assessment Fees proposed are for calendar year
2027
Property improvement district
Nathan Ulsh
Partner
Diana Zepeda
Assistant PM
Cindy Feng
Assistant PM
William Shrader,
ULPOA President
Board President,
Austin Group
Properties
Liza Morris,
ULPOA Treasurer
Senior Property
Manager
Inverness
Management,
Property
Management
Division
Linnard Lane,
ULPOA Secretary
President,
High Touch
Elizabeth C.
Braunstein
Senior Director of
Property,
Management
SyWest
Development
Stephen Rosati
Senior
Property,
Manager
SyWest
Development
Kyle
Weddington
Economic
Development
Coordinator,
City of Union
City
Terry Pries
Hill Point
Development
Board of Directors
Purpose
Transition timeline
major accomplishments
Independent bank account
Daily Balance bookkeeping
QuickBooks implementation
Continued City partnership
Maintained security services
Continued marketing efforts
public safety overview
Largest Program Investment
Dedicated Police Presence
Safe Shopping Environment
Crime Data
Security Budget
Marketing budget
*The Year 2 Baseline Budget does not include renewal fees and interim management costs General Benefit (paid by CIty)
events & Activation
JINGLE ALL THE
WAY
SAMA SAMA FEST SOUNDS OF THE
SEASON
looking ahead
19 Staff recommends the City Council:
• Adopt a Resolution Approving the Annual Report for the Union Landing PBID for FY 2026-2027; and
• Adopt a Resolution Ordering the Levy and Collection of the Annual Assessment with a 4% increase for the
Union Landing PBID for to Fund Services in Calendar
Year 2027
Recommendation