CONTACT
Michael Nimon, Economic Development Director (707) 648-4109 [email protected]
Corporate Office 2011 W. California Street San Diego, CA 92110 619-233-5009 Fax 619-239-7105 Midwest Office: 300 N. State Street, Ste 4710, Chicago, Ill. 60654 888-356-2726 New England Office: 42 Pearl Street New Bedford, MA 02740 [email protected] www.newcityamerica.com Facebook: New City America, Inc.
February 11, 2023
Rita Iravani, MBA
Executive Director
Central Core Restoration Corporation
301 Georgia St. Suite 290
Vallejo, CA 94590
(707) 557-6762 | [email protected]
www.downtownvallejo.com
SUBJECT: Consideration of New City America Contracting with the Downtown Vallejo CCRC for the Renewal of the Downtown Vallejo CBD
Dear Rita:
Thank you for setting up the series of calls with your Board, Executive Committee and City officials over the past 4 months in discussing your renewal of the Downtown Vallejo PBID.
Please note that New City America has great experience in forming and managing districts throughout the state.
•We just successfully completed our latest district formation, this time in Oakland’s Historic Chinatown District;
•We formed 5 new districts in the height of the pandemic over the past year; •We have formed over 25 districts in the Bay Area 4 districts in the Central/Imperial Valley;
•We currently manage 6 BIDs/Community Benefit Districts throughout the state; •We are a family owned business and Downtown Vallejo property owners would deal with me directly, as the founder of the company. The company currently has 13 employees.
•We are a company that understand formation and management and our Management District Plans are based upon our knowledge of the cost and scope 2 of special benefit services. We are one of the only companies that has such knowledge;
•Our key managed district is the Little Italy neighborhood in Downtown San Diego.
Little Italy did not lose one restaurant during COVID and is now on a course to exceed revenues generated in 2019. The Little Italy Association has historically leveraged its 1.2 million dollar assessments with over 3 to 1 match of non- assessment district revenues with other revenue sources; •We are the only company statewide who successfully convinces Charter cities to use their charter city authority to create superior assessment district ordinances that are more user friendly and have a longer term for benefitting property owners.
•We are also the only company nationwide which prioritizes public space development, financing and management, which are key to walkable, attractive districts throughout the country today.
In summary, we believe that New City America will have the ability to work with Downtown Vallejo property owners to create a better capitalized and entrepreneurial district management corporation.
We look forward to commencing work at the beginning of April and hope to complete our renewal work, including getting the City to endorse the existing Vallejo Community Benefit District ordinance, within the investigation period. Please get back to me should you, or the Committee members have any further questions.
Sincerely,
Marco Li Mandri
President
New City America
New City Public Spaces
www.newcityamerica.com
www.littleitalysd.com
www.downtownglendale.com
3 ‘
REFERENCES OF THE DOWNTOWN VALLEJO CBD RENEWAL
Private/District Management Corporations:
1. Mr. Steve Galasso, President, Little Italy Association/San Diego, CA (619) 234-6767
2. Mr. Howard Greenberg, President, Gaslamp Quarter Alliance/San Diego CA (619) 254-5012
3. Mr. Seth Polen, President, Lincoln Heights Industrial Zone CBD (213) 595-5726
4. Mr. Resti Zaballos, President, Downtown Vallejo Hayward Improvement Association,
(510) 719-5979
5. Mr. Rick Lemmo, President Downtown Glendale Association (805) 469-2255
6. Ms. Kim Byrd, Executive Director, Miracle Mile Association, (209) 481-1843 New City America has perhaps the most qualified team in the state that can do district investigation, district Renewal, district consulting and organizational development. That team includes the following:
The organizational chart showing the allocation of tasks and resources of the company are as follows:
Marco Li Mandri – Chief Executive Officer, Marco Li Mandri will be the main point of contact for the Downtown Vallejo Assessment District Project Laura Li Mandri – Controller and Chief Financial Officer Shirley Zawadzki – Chief Operating Officer
Monica Montes – Database, survey compilation
Chris Gomez – Design and Layout
Jerry Klink – Mapping
Ryan Huffman – Management support
Dominic Li Mandri – District Management support for Bay Area districts Ethan Olson – Assistant District Manage, East Village Association Liam Zawadzki – Field work
Dianne Serna – Administration – Little Italy
Michelle Mercado – Assistant Administrator, Downtown Chula Vista 4 Joey Li Mandri – editing
NCA Personnel who may
work on the Downtown
Vallejo Project
Title and involvement in
this investigation and
Renewal of a CBD in
Downtown Vallejo
Years in
this Field
Years with
New City
America
Marco Li Mandri
[email protected]
President, Project
Manager, Key personnel of
the effort
28 Since 1994
Shirley Zawadzki
[email protected]
Assistant Project Manager 26 Since 1996
Chris Gomez
[email protected]
District Management
Officer, Graphics
21 Since 2001
Laura Li Mandri
[email protected]
Controller of Corporation,
Administration
17 Since 2005
Monica Montes
[email protected]
Database work, meeting
coordinator
20 Since 2003
Jerry Klink
[email protected]
Mapping, graphics, public
space design, assist in
meeting coordination
7 Since 2016
Joey Li Mandri Editing, newsletter writing 8 Since 2014 Dominic Li Mandri District outreach and
management of district
8 Since 2014
Ed Henning, EHA and
Associates
Assessment Engineer 22 Since 2000
Consultant Team
a. Marco Li Mandri will be the main point of contact for this contract. This would include working with the stakeholders, the City, the Assessment Engineer and through the petition and balloting process. Marco will be on site at least once per month during the contract period.
b. Shirley Zawadzki and Monica Montes will handle all data collection and district plan formulation as well as communication with the stakeholders. c. Joey Li Mandri will serve as the editor of material to promote the district. d. Chris Gomez will provide the design work for the outreach in the Renewal. e. Dominic Li Mandri will advise on best practices for district maintenance and operations
5 PROPOSED SCOPE OF WORK PROGRAM
Detailed Scope of Work and Budget for the Downtown
Vallejo Community Benefit District Renewal Process
Phase 1 Tasks – Downtown Vallejo CBD Investigation
Task Comment Estimated Timeline
1. Prepare a feasibility
analysis for creating a
successful Downtown Vallejo
Assessment District to include
various options and district
boundaries. Report to the
CCRC
Board on a CBD Renewal
timeline
The feasibility analysis will be
undertaken and submitted to the
Renewal committee upon
approval of NCA as the contractor.
Explain the difference between a
CBD, as proposed and a BID
April
Meet with the Downtown
Vallejo CBD Renewal
Committee to go over the
process, timeline and
work with the City.
2. Create a new Downtown
Vallejo CBD Renewal
Committee made up of district
property and business owners,
conduct outreach meetings to
obtain feedback from property
owners, business owners and
other key stakeholders on the
CBD effort.
NCA will work with the Renewal
Committee to reach out to the City
regarding using the current,
adopted CBD ordinance instead of
the PBID law for the renewal.
Work with the City Manager and
the City Attorney on reviewing of
this current ordinance and see if
any amendments are needed.
April - May
-Database created based
upon presumed
boundaries
-Recommendations
made to the Renewal
committee on
boundaries, assessment
methodology and priority
services.
3. Get clarity from City on the
use of the current Vallejo CBD
ordinance and present to the
City Manager and City Council
Once the ordinance issue has
been resolved, begin putting
together elements of the plan
May – July
Continue collecting data
and taking pictures of
Downtown and reviewing
possible expansion areas
with the Renewal
Committee
4. Begin writing updated
management district plan
based upon the CBD
ordinance
Work with the Renewal Committee
on budgets, assessment
methodology, term and other
issues
August
Work on preliminary plan
5. Finalize rough draft of Plan Same as above September Cost for the investigation of the renewal of the Downtown Vallejo CBD:
$48,000
(6 months x $8,000 per month)
6 DOWNTOWN VALLEJO CBD
PHASE II - RENEWAL STAGE
Estimated
Time Period
1. If instructed by the Downtown Vallejo CBD Steering Committee, write a newsletter summarizing the CBD timeline for renewal. Send out property verification forms to all affected property owners. Submit property database to the City for verification of database.
Write the final draft Downtown Vallejo CBD Management District Plan, submit it to the CBD Renewal Committee, meet frequently with Steering Committee until the plan has been fully supported. The Management District Plan is a legal document which will include the costs per property owner; list of special benefit services to be funded; benefit zones, (if any); frequency of services; boundaries; and management
Early October
3. Finalize the CBD Management District Plan Have plan approved by City Manager’s office
Early
November
11. 4. Have the plan approved by an independent, city certified assessment engineer.
12. Initiate a petition drive of support among the weighted property owners to trigger the ballot, mail out plan summary to all property owners (need recommended minimum of 30% weighted support of property owners to endorse plan, based upon standard operating procedure for CBD ordinance).
New City America will coordinate this petition drive with leadership in this effort being the responsibility of the Downtown Vallejo CBD Renewal Committee.
November
5. Complete petition drive; submit petitions to the City Manager’s office. Brief City officials as instructed Help City with the Resolution of Intent; Early December
6. Work with the City on ballot preparation, if necessary December
7. Follow up with Downtown Vallejo CBD Renewal Committee to ensure weighted majority property owners vote and return ballots January 2024
- February
8. Attend public hearing, review the ballot counting. Aid in the Resolution of Formation resolution if needed.
February
9. Work with the City to provide the County Tax Assessor the final plan, database for assessment and the required map.
March
The renewal of the Downtown Vallejo CBD, if successful, shall occur from October 2023 through March 2024 and shall not exceed $ 51,500. This amount includes the required Assessment Engineer’s report.
The total cost of the investigation, renewal and the engineer’s report shall not exceed
$ 99,500.
7 Price of Proposal:
NCA works on a monthly retainer basis of $8,000 per month. We assume that this investigation and renewal process will take around 12 months, commencing on April 1st, 2023 and ending, at the latest on March 31st , 2024. The retainer includes all costs of investigation, renewal, travel related expenses, copies and database development. The retainer does include the Engineer’s report which is done independently of the work of New City America.
The total cost of the contract, assuming the timeline is met, would be $ 99,500, broken down as follows: (assuming a maximum period)
1. New City America retainer for investigative phase at $8,000 per month for the months of April through September = $48,000.
2. NCA monthly retainer for formation at $ 8,000 per month for 6 months of October through March 2023 = $48,000.00
3. Assessment Engineer’s report paid through New City America to Ed Henning and Associates is $3,500.
Total maximum cost of the Downtown Vallejo CBD Renewal Process: $ 99,500
Payment:
Billings will be submitted monthly on the 5th of each month that the work has been conducted. For example, when the work commences on April 1st, the first billing for that full month of services will be billed on April 5th, 2023. The bills are due upon receipt, upon review by the Downtown Vallejo President.
Termination:
Each party in this agreement shall have the right to terminate this agreement with 30 days written notice, with or without cause. Payments for all consulting services shall be paid in full if such a notice by the CCRC has been made.
Approved by the Downtown Vallejo (CCRC) Board of Directors:
___________________________________________
________________________
President, Downtown Vallejo CCRC Date Signed
Marco Li Mandri, President, New City America February 11, 2023