Vernon City Council
May 7, 2024

SERVICES AGREEMENT BETWEEN THE CITY OF VERNON AND MIG, INC. FOR

REBRANDING AND STRATEGIC COMMUNICATIONS SERVICES

COVER PAGE
Contractor:

Responsible Principal of Contractor:

Notice Information - Contractor:

Notice Information - City:

MIG, Inc.

Deanna Chow Trotter, Principal,
Director of Marketing Strategy
MIG, Inc.
800 Hearst Avenue
Berkeley, CA 94710
Attention: Daniel S. Iacofano, CEO
Telephone: 510-845-7549
Email: [email protected]
City of Vernon
4305 Santa Fe Avenue
Vernon, CA 90058
Attention: Carlos R. Fandino, Jr.,
City Administration
Telephone: 323!583-8811 ext. 228
Email: [email protected]
Commencement Date: May 7, 2024
Termination Date: May 6, 2027
Consideration: Total not to exceed $305,000 (includes all applicable sales tax); and more particularly
described in Exhibit B
Records Retention Period Three (3) years, pursuant to Section 11.20

SERVICES AGREEMENT BETWEEN THE CITY OF VERNON AND MIG, INC. FOR

REBRANDING AND STRATEGIC COMMUNICATIONS SERVICES
This Agreement is made between the City of Vernon, a California charter City and California municipal corporation (“City”), and MIG, Inc., a California corporation (“Contractor”).

The City and Contractor agree as follows:

1.0 EMPLOYMENT OF CONTRACTOR. City agrees to engage Contractor to perform the services as hereinafter set forth as authorized by the City Council on May 7, 2024.

2.0 SCOPE OF SERVICES.

2.1 Contractor shall perform all work necessary to complete the services set forth in the City’s Request for Proposals issued on or about January 25, 2024, and titled RFP for Rebranding and Strategic Communications Services, and Contractor's proposal to the City ("Proposal") dated March 1, 2024, Exhibit “A”, a copy which is attached to and incorporated into this Agreement by reference.

2.2 All services shall be performed to the satisfaction of City.

2.3 All services shall be performed in a competent, professional, and satisfactory manner in accordance with the prevailing industry standards for such services.

3.0 PERSONNEL.

3.1 Contractor represents that it employs, or will employ, at its own expense, all personnel required to perform the services under this Agreement.

3.2 Contractor shall not subcontract any services to be performed by it under this Agreement without prior written approval of City.

3.3 All of the services required hereunder will be performed by Contractor or by City approved subcontractors. Contractor, and all personnel engaged in the work, shall be fully qualified and authorized or permitted under State and local law to perform such services and shall be subject to approval by the City.
.0 TERM. The term of this Agreement shall commence on May 7, 2024, and it shall continue until May 6, 2027, unless terminated at an earlier date pursuant to the provisions thereof.

5.0 COMPENSATION AND FEES.

5.1 Contractor has established rates for the City of Vernon which are comparable to and do not exceed the best rates offered to other governmental entities in and around Los Angeles County for the same services. For satisfactory and timely performance of the services, the City will pay Contractor in accordance with the payment schedule set forth in Exhibit “B” attached hereto and incorporated herein by reference.

5.2 Contractor's grand total compensation for the entire term of this Agreement, shall not exceed $305,000 without the prior authorization of the City, as appropriate, and written amendment of this Agreement.

5.3 Contractor shall, at its sole cost and expense, furnish all necessary and incidental labor, material, supplies, facilities, equipment, and transportation which may be required for furnishing services pursuant to this Agreement. Materials shall be of the highest quality. The above Agreement fee shall include all staff time and all clerical, administrative, overhead, insurance, reproduction, telephone, air travel, auto rental, subsistence, and all related costs and expenses.

5.4 City shall reimburse Contractor only for those costs or expenses specifically approved in this Agreement, or specifically approved in writing in advance by City.

Unless otherwise approved, such costs shall be limited and include nothing more than the following costs incurred by Contractor:

5.4.1 The actual costs of subcontractors for performance of any of the services that Contractor agrees to render pursuant to this Agreement, which have been approved in advance by City and awarded in accordance with this Agreement.

5.4.2 Approved reproduction charges.

5.4.3 Actual costs and/or other costs and/or payments specifically authorized in advance in writing and incurred by Contractor in the performance of this Agreement.

5.5 Contractor shall not receive any compensation for extra work performed without the prior written authorization of City. As used herein, “extra work” means any work that is determined by City to be necessary for the proper completion of the Project, but which is not included within the Scope of Services and which the parties did not reasonably anticipate would be necessary at the time of execution of this Agreement. Compensation for any authorized extra work shall be paid in accordance with the payment schedule as set forth in Exhibit “B,” if the extra work has been approved by the City.

5.6 Licenses, Permits, Fees, and Assessments. Contractor shall obtain, at Contractor’s sole cost and expense, such licenses, permits, and approvals as may be required by law for the performance of the services required by this Agreement. Contractor shall have the sole obligation to pay for any fees, assessments, and taxes, plus applicable penalties and interest, which may be imposed by law and which arise from or are necessary for the performance of the Services by this Agreement.

6.0 PAYMENT.

6.1 As scheduled services are completed, Contractor shall submit to the City an invoice for the services completed, authorized expenses, and authorized extra work actually performed or incurred according to said schedule.

6.2 Each such invoice shall state the basis for the amount invoiced, including a detailed description of the services completed, the number of hours spent, reimbursable expenses incurred and any extra work performed.

6.3 Contractor shall also submit a progress report with each invoice that describes in reasonable detail the services and the extra work, if any, performed in the immediately preceding calendar month.

6.4 Contractor understands and agrees that invoices which lack sufficient detail to measure performance will be returned and not processed for payment.

6.5 City will pay Contractor the amount invoiced within thirty (30) days after the City approves the invoice.

6.6 Payment of such invoices shall be payment in full for all services, authorized costs, and authorized extra work covered by that invoice.

7.0 CITY'S RESPONSIBILITY. City shall cooperate with Contractor as may be reasonably necessary for Contractor to perform its services; and will give any required decisions as promptly as practicable so as to avoid unreasonable delay in the progress of Contractor's services.

8.0 COORDINATION OF SERVICES. Contractor agrees to work closely with City staff in the performance of Services and shall be available to City’s staff, consultants, and other staff at all reasonable times.

9.0 INDEMNITY. Contractor agrees to indemnify City, its officers, elected officials, employees and agents against, and will hold and save each of them harmless from, any and all actions, suits, claims, damages to persons or property, losses, costs, penalties, obligations, errors, omissions or liabilities (herein “claims or liabilities”), including but not limited to professional negligence, that may be asserted or claimed by any person, firm or entity arising out of or in connection with the work, operations or activities of Contractor, its agents, employees, subcontractors, or invitees, provided for herein, or arising from the acts or omissions of Contractor hereunder, or arising from Contractor’s performance of or failure to perform any term, provision, covenant or condition of this Agreement, except to the extent such claims or liabilities arise from the gross negligence or willful misconduct of City, its officers, elected officials, agents or employees.

10.0 INSURANCE. Contractor shall, at its own expense, procure and maintain

policies of insurance of the types and in the amounts set forth below, for the duration of the Agreement, including any extensions thereto. The policies shall state that they afford primary coverage.
i. Automobile Liability with minimum limits of at least $1,000,000 combined single limit, including owned, hired, and non-owned liability coverage. ii. Contractor agrees to subrogate automobile liability resulting from performance under this Agreement by agreeing to defend, indemnify and hold harmless, the City, and its respective employees, agents, and City Council from and against all claims, liabilities, suits, losses, damages, injuries and expenses, including all costs and reasonable attorney’s fees (“Claims”), which are attributable to any act or omission by the Contractor under the performance of the services.
iii. General Liability with minimum limits of at least $1,000,000 per occurrence and $2,000,000 aggregate written on an Insurance Services Office (ISO) Comprehensive General Liability "occurrence" form or its equivalent for coverage on an occurrence basis. Premises/Operations and Personal Injury coverage is required. The City of Vernon, its directors, commissioners, officers, employees, agents, and volunteers must be endorsed on the policy as additional insureds as respects liability arising out of the Contractor's performance of this Agreement.
(1) If Contractor employs other contractors as part of the services rendered, Contractor's Protective Coverage is required. Contractor may include all subcontractors as insureds under its own policy or shall furnish separate insurance for each subcontractor, meeting the requirements set forth herein.
(2) Contractor agrees to subrogate General Liability resulting from performance under this Agreement by agreeing to defend, indemnify and hold harmless, the City, and its respective employees, agents, and City Council from and against all claims, liabilities, suits, losses, damages, injuries and expenses, including all costs and reasonable attorney’s fees (“Claims”), which are attributable to any act or omission by the City under the performance of the services.
iv. Professional Errors and Omissions coverage in a sum of at least $1,000,000, where such risk is applicable. Applicable aggregates must be identified and claims history provided to determine amounts remaining under the aggregate. Contractor shall maintain such coverage for at least one (1) year after the termination of this Agreement.

v. Excess Coverage – Any umbrella or excess insurance shall contain or be endorsed to contain a provision that such coverage shall also apply on a primary and noncontributory basis for the benefit of City. Any umbrella liability policy or excess liability policy will in “following form” and will contain a provision to the effect that, if the underlying aggregate is exhausted, the excess coverage will drop down as primary insurance. vi. Contractor shall comply with the applicable sections of the California Labor Code concerning workers' compensation for injuries on the job. In addition, Contractor shall require each subcontractor to similarly maintain workers’ compensation insurance in accordance with the laws for California for all of the subcontractor’s employees. Compliance is accomplished in one of the following manners:
(1) Provide copy of permissive self-insurance certificate approved by the State of California; or
(2) Secure and maintain in force a policy of workers' compensation insurance with statutory limits and Employer's Liability Insurance with a minimal limit of $1,000,000 per accident. The policy shall be endorsed to waive all rights of subrogation against City, its directors, commissioners, officers, employees, and volunteers for losses arising from performance of this Agreement; or
(3) Provide a "waiver" form certifying that no employees subject to the Labor Code's Workers' Compensation provision will be used in performance of this Agreement.
vii. Each insurance policy included in this clause shall be endorsed to state that coverage shall not be cancelled except after thirty (30) days' prior written notice to City. viii. Insurance shall be placed with insurers with a Best's rating of no less than A-VIII. ix. Prior to commencement of performance, Contractor shall furnish City with a certificate of insurance for each policy. Each certificate is to be signed by a person authorized by that insurer to bind coverage on its behalf. The certificate(s) must be in a form approved by City. City may require complete, certified copies of any or all policies at any time. x. Failure to maintain required insurance at all times shall constitute a default and material breach. In such event, Contractor shall immediately notify City and cease all performance under this Agreement until further directed by the City. In the absence of satisfactory insurance coverage, City may, at its option: (a) procure insurance with collection rights for premiums, attorney's fees and costs against Contractor by way of set-off or recoupment from sums due to Contractor, at City's option; (b) immediately terminate this

Agreement and seek damages from the Agreement resulting from said breach; or (c) self-insure the risk, with all damages and costs incurred, by judgment, settlement or otherwise, including attorney's fees and costs, being collectible from Contractor, by way of set-off or recoupment from any sums due to Contractor.

11.0 GENERAL TERMS AND CONDITIONS.

11.1 INDEPENDENT CONTRACTOR.

11.1.1 It is understood that in the performance of the services herein provided for, Contractor shall be, and is, an independent contractor, and is not an agent, officer or employee of City and shall furnish such services in its own manner and method except as required by this Agreement, or any applicable statute, rule, or regulation. Further, Contractor has and shall retain the right to exercise full control over the employment, direction, compensation and discharge of all persons employed by Contractor in the performance of the services hereunder. City assumes no liability for Contractor’s actions and performance, nor assumes responsibility for taxes, bonds, payments, or other commitments, implied or explicit, by or for Contractor. Contractor shall be solely responsible for, and shall indemnify, defend and save City harmless from all matters relating to the payment of its employees, subcontractors and independent contractors, including compliance with social security, withholding and all other wages, salaries, benefits, taxes, exactions, and regulations of any nature whatsoever.

11.1.2 Contractor acknowledges that Contractor and any subcontractors, agents or employees employed by Contractor shall not, under any circumstances, be considered employees of the City, and that they shall not be entitled to any of the benefits or rights afforded employees of City, including, but not limited to, sick leave, vacation leave, holiday pay, Public Employees Retirement System benefits, or health, life, dental, long-term disability or workers' compensation insurance benefits.

11.2 CONTRACTOR NOT AGENT. Except as the City may authorize in writing, Contractor and its subcontractors shall have no authority, express or implied, to act on behalf of or bind the City in any capacity whatsoever as agents or otherwise.

11.3 OWNERSHIP OF WORK. All documents and materials furnished by the City to Contractor shall remain the property of the City and shall be returned to the City upon termination of this Agreement. All reports, drawings, plans, specifications, computer tapes, floppy disks and printouts, studies, memoranda, computation sheets, and other documents prepared by Contractor in furtherance of the work shall be the sole property of City and shall be delivered to City whenever requested at no additional cost to the City. Contractor shall keep such documents and materials on file and available for audit by the City for at least three (3)

years after completion or earlier termination of this Agreement. Contractor may make duplicate copies of such materials and documents for its own files or for such other purposes as may be authorized in writing by the City.

11.4 CORRECTION OF WORK. Contractor shall promptly correct any defective, inaccurate or incomplete tasks, deliverables, goods, services and other work, without additional cost to the City. The performance or acceptance of services furnished by Contractor shall not relieve the Contractor from the obligation to correct subsequently discovered defects, inaccuracy, or incompleteness.

11.5 RESPONSIBILITY FOR ERRORS. Contractor shall be responsible for its work and results under this Agreement. Contractor, when requested, shall furnish clarification and/or explanation as may be required by the City, regarding any services rendered under this Agreement at no additional cost to City. In the event that an error or omission attributable to Contractor occurs, then Contractor shall, at no cost to City, provide all necessary design drawings, estimates and other Contractor professional services necessary to rectify and correct the matter to the sole satisfaction of City and to participate in any meeting required with regard to the correction.

11.6 WAIVER. The City's waiver of any term, condition, breach, or default of this Agreement shall not be considered to be a waiver of any other term, condition, default or breach, nor of a subsequent breach of the one waived. The delay or failure of either party at any time to require performance or compliance by the other of any of its obligations or agreements shall in no way be deemed a waiver of those rights to require such performance or compliance.

No waiver of any provision of this Agreement shall be effective unless in writing and executed by a duly authorized representative of the party against whom enforcement of a waiver is sought.

11.7 SUCCESSORS. This Agreement shall inure to the benefit of, and shall be binding upon, the parties hereto and their respective heirs, successors, and/or assigns.

11.8 NO ASSIGNMENT. Contractor shall not assign or transfer this Agreement or any rights hereunder without the prior written consent of the City and approval by the City Attorney, which may be withheld in the City's sole discretion. Any unauthorized assignment or transfer shall be null and void and shall constitute a material breach by the Contractor of its obligations under this Agreement. No assignment shall release the original parties from their obligations or otherwise constitute a novation.

11.9 COMPLIANCE WITH LAWS. Contractor shall comply with all Federal,

State, County and City laws, ordinances, rules and regulations, which are, as amended from time to time, incorporated herein and applicable to the performance hereof. Violation of any law material to performance of this Agreement shall entitle the City to terminate the Agreement and otherwise pursue its remedies. Further, if the Contractor performs any work knowing it to be contrary to such laws, rules, and regulations Contractor shall be solely responsible for all costs arising therefrom.

11.10 ATTORNEY'S FEES. If any action at law or in equity is brought to enforce or interpret the terms of this Agreement, the prevailing party shall be entitled to reasonable attorney's fees, costs, and necessary disbursements in addition to any other relief to which such party may be entitled.

11.11 INTERPRETATION.

11.11.1 Applicable Law. This Agreement shall be deemed an agreement and shall be governed by and construed in accordance with the laws of the State of California. Contractor agrees that the State and Federal courts which sit in the State of California shall have exclusive jurisdiction over all controversies and disputes arising hereunder, and submits to the jurisdiction thereof.

11.11.2 Entire Agreement. This Agreement, including any exhibits attached hereto, constitutes the entire agreement and understanding between the parties regarding its subject matter and supersedes all prior or contemporaneous negotiations, representations, understandings, correspondence, documentation, and agreements (written or oral).

11.11.3 Written Amendment. This Agreement may only be changed by written amendment executed by Contractor and the City Administrator or other authorized representative of the City, subject to any requisite authorization by the City Council. Any oral representations or modifications concerning this Agreement shall be of no force or effect.

11.11.4 Severability. If any provision in this Agreement is held by any court of competent jurisdiction to be invalid, illegal, void, or unenforceable, such portion shall be deemed severed from this Agreement, and the remaining provisions shall nevertheless continue in full force and effect as fully as though such invalid, illegal, or unenforceable portion had never been part of this Agreement.

11.11.5 Order of Precedence. In case of conflict between the terms of this Agreement and the terms contained in any document attached as an Exhibit or otherwise incorporated by reference, the terms of this Agreement shall strictly prevail. The terms of the City’s Request for Proposals shall control over the Contractor’s Proposal.

11.11.6 Construction. In the event an ambiguity or question of intent or interpretation arises with respect to this Agreement, this Agreement shall be construed as if drafted jointly by the parties and in accordance with its fair meaning. There shall be no presumption or burden of proof favoring or disfavoring any party by virtue of the authorship of any of the provisions of this Agreement.

11.12 TIME OF ESSENCE. Time is strictly of the essence of this agreement and each and every covenant, term, and provision hereof.

11.13 AUTHORITY OF CONTRACTOR. The Contractor hereby represents and warrants to the City that the Contractor has the right, power, legal capacity, and authority to enter into and perform its obligations under this Agreement, and its execution of this Agreement has been duly authorized.

11.14 ARBITRATION OF DISPUTES. Any dispute for under $25,000 arising out of or relating to the negotiation, construction, performance, non-performance, breach, or any other aspect of this Agreement, shall be settled by binding arbitration in accordance with the Commercial Rules of the American Arbitration Association at Los Angeles, California and judgment upon the award rendered by the Arbitrators may be entered in any court having jurisdiction thereof. The City does not waive its right to object to the timeliness or sufficiency of any claim filed or required to be filed against the City and reserves the right to conduct full discovery.

11.15 NOTICES. Any notice or demand to be given by one party to the other must be given in writing and by personal delivery or prepaid first-class, registered or certified mail, addressed as follows. Notice simply to the City of Vernon or any other City department is not adequate notice.

If to the City:

City of Vernon
Attention: Carlos R. Fandino, Jr., City Administrator
4305 Santa Fe Avenue
Vernon, CA 90058
If to the Contractor:

MIG, Inc.

Attention: Daniel S. Iacofano, CEO
800 Hearst Avenue
Berkeley, CA 94710

Any such notice shall be deemed to have been given upon delivery, if personally delivered, or, if mailed, upon receipt, or upon expiration of three (3) business days from the date of posting, whichever is earlier. Either party may change the address at which it desires to receive notice upon giving written notice of such request to the other party.

11.16 NO THIRD PARTY RIGHTS. This Agreement is entered into for the sole benefit of City and Contractor and no other parties are intended to be direct or incidental beneficiaries of this Agreement and no third party shall have any right or remedy in, under, or to this Agreement.

11.17 TERMINATION FOR CONVENIENCE (Without Cause). City may terminate this Agreement in whole or in part at any time, for any cause or without cause, upon fifteen (15) calendar days' written notice to Contractor. If the Agreement is thus terminated by City for reasons other than Contractor's failure to perform its obligations, City shall pay Contractor a prorated amount based on the services satisfactorily completed and accepted prior to the effective date of termination. Such payment shall be Contractor's exclusive remedy for termination without cause.

11.18 DEFAULT. In the event either party materially defaults in its obligations hereunder, the other party may declare a default and terminate this Agreement by written notice to the defaulting party. The notice shall specify the basis for the default. The Agreement shall terminate unless such default is cured before the effective date of termination stated in such notice, which date shall be no sooner than ten (10) days after the date of the notice. In case of default by Contractor, the City reserves the right to procure the goods or services from other sources and to hold the Contractor responsible for any excess costs occasioned to the City thereby. Contractor shall not be held accountable for additional costs incurred due to delay or default as a result of Force Majeure. Contractor must notify the City immediately upon knowing that non-performance or delay will apply to this Agreement as a result of Force Majeure. At that time Contractor is to submit in writing a Recovery Plan for this Agreement. If the Recovery Plan is not acceptable to the City or not received within 10 days of the necessary notification of Force Majeure default, then the City may cancel this order in its entirety at no cost to the City, owing only for goods and services completed to that point.

11.19 TERMINATION FOR CAUSE. Termination for cause shall relieve the terminating party of further liability or responsibility under this Agreement, including the payment of money, except for payment for services satisfactorily and timely performed prior to the service of the notice of termination, and except for reimbursement of (1) any payments made by the City for service not subsequently performed in a timely and satisfactory manner, and (2) costs

incurred by the City in obtaining substitute performance. If this Agreement is terminated as provided herein, City may require, at no additional cost to City, that Contractor provide all finished or unfinished documents, data, and other information of any kind prepared by Contractor in connection with the performance of Services under this Agreement. Contractor shall be required to provide such document and other information within fifteen (15) days of the request.

11.19.1 Additional Services. In the event this Agreement is terminated in whole or in part as provided herein, City may procure, upon such terms and in such manner as it may determine appropriate, services similar to those terminated.

11.20 MAINTENANCE AND INSPECTION OF RECORDS.

The City, or its authorized auditors or representatives, shall have access to and the right to audit and reproduce any of the Contractor's records to the extent the City deems necessary to insure it is receiving all money to which it is entitled under the Agreement and/or is paying only the amounts to which Contractor is properly entitled under the Agreement or for other purposes relating to the Agreement.

The Contractor shall maintain and preserve all such records for a period of at least three (3) years after termination of the Agreement.

The Contractor shall maintain all such records in the City of Vernon. If not, the Contractor shall, upon request, promptly deliver the records to the City of Vernon or reimburse the City for all reasonable and extra costs incurred in conducting the audit at a location other than the City of Vernon, including, but not limited to, such additional (out of the City) expenses for personnel, salaries, private auditors, travel, lodging, meals, and overhead.

11.21 CONFLICT. Contractor hereby represents, warrants, and certifies that no member, officer, or employee of the Contractor is a director, officer, or employee of the City of Vernon, or a member of any of its boards, commissions, or committees, except to the extent permitted by law.

11.22 HEADINGS. Paragraphs and subparagraph headings contained in this Agreement are included solely for convenience and are not intended to modify, explain or to be a full or accurate description of the content thereof and shall not in any way affect the meaning or interpretation of this Agreement.

11.23 ENFORCEMENT OF WAGE AND HOUR LAWS. Eight hours labor constitutes a legal day's work. The Contractor, or subcontractor, if any, shall forfeit twenty-five dollars ($25) for each worker employed in the execution of this Agreement by the respective Contractor or subcontractor for each calendar day during which the worker is required or

permitted to work more than 8 hours in any one calendar day and 40 hours in any one calendar week in violation of the provisions of Sections 1810 through 1815 of the California Labor Code as a penalty paid to the City; provided, however, work performed by employees of contractors in excess of 8 hours per day, and 40 hours during any one week, shall be permitted upon compensation for all hours worked in excess of 8 hours per day at not less than 1½ times the basic rate of pay.

11.24 EQUAL EMPLOYMENT OPPORTUNITY PRACTICES. Contractor certifies and represents that, during the performance of this Agreement, it and any other parties with whom it may subcontract shall adhere to equal employment opportunity practices to assure that applicants, employees and recipients of service are treated equally and are not discriminated against because of their race, religion, color, national origin, ancestry, disability, sex, age, medical condition, sexual orientation or marital status. Contractor further certifies that it will not maintain any segregated facilities. Contractor further agrees to comply with The Equal Employment Opportunity Practices provisions as set forth in Exhibit “C”. [Signatures Begin on Next Page].

EXHIBIT A

CONTRACTOR'S PROPOSAL

CITY OF
VERNON

P R O P O S A L F O R R E B R A N D I N G A N D

STRATEGIC COMMUNICATIONS SERVICES
Presented by MIG
March 1, 2024
350 East Second Street, Suite 675, Los Angeles, CA 90012 (510) 845-7549 | www.migcom.com
MIG, Inc.
350 East Second Street,
Suite 675
Los Angeles, CA 90012
P (510) 845-7549
www.migcom.com

CALIFORNIA

BERKELEY,

FULLERTON,

KENWOOD,

LOS ANGELES,

PASADENA,

RIVERSIDE,

SACRAMENTO,

SAN DIEGO, AND

SAN JOSE

COLORADO
DENVER
OREGON

PORTLAND
TEXAS

SAN ANTONIO

WASHINGTON

SEATTLE
Angela Kimmey
Deputy City Administrator
City of Vernon
4305 Santa Fe Avenue
Vernon, CA 90058
RE: Proposal for City of Vernon Rebranding and Strategic Communications Services March 1, 2024

DEAR ANGELA KIMMEY & MEMBERS OF THE SELECTION COMMITTEE, On behalf of MIG, Inc., I am pleased to present the following proposal for rebranding and strategic communication services to enhance the City of Vernon’s public image by communicating efforts to increase residential population, more balanced land uses and mitigating industrial impacts in the region.

MIG is a multidisciplinary planning and design firm with an award-winning in-house, full-service creative agency, specializing in public sector and municipality consulting. We have developed marketing, public relations and branding programs for countless government agencies at every level from State to region, county and city. Our experience includes promoting sustainability, community engagement, and economic growth and through our work we have gained a keen understanding of the challenges and opportunities that communities throughout California face.

We are also acutely aware of the intricacies of the City of Vernon, having worked on the General Plan update, Zoning Code update, 5th cycle housing element and the Meta Housing siting study.

Our creative agency is well-versed in city, county, state, and federal codes and procedures within our specialty areas, making us a trusted partner for clients in California. Furthermore, our agency excels in simplifying intricate information into easily understandable messaging for the general public. Effective communication is pivotal in garnering understanding and support for complex issues, and our demonstrated proficiency in this area distinguishes us as a partner committed to both compliance and creative solutions tailored to your specific needs.

On the following pages, you’ll find an overview of our approach as well as the qualifications, credentials, and expertise that make the MIG Team the ideal partner for developing a new brand platform, providing strategic marketing and communications support and assisting with media/PIO services.

Thank you for the opportunity to submit this proposal. If you have any questions, please contact me at 510.845.7549 or [email protected].

With respect,
Deanna Chow Trotter
Principal, Director of Marketing Strategy
*This proposal shall remain valid for a period of not less than ninety (90) days from the date of submittal.

PLANNING / DESIGN / COMMUNICATIONS / MANAGEMENT / TECHNOLOGY / SCIENCE

PROJECT UNDERSTANDING
Since its founding in 1905, the City of Vernon has
proudly proclaimed itself as “Exclusively Industrial.”
Over its first century of cityhood, City leaders promoted Vernon as the perfect place to establish a business,
and many national companies have thrived in the
business-friendly climate. From apparel to food service to electronics to cold storage, Vernon offers companies a reliable local power source, top-notch public safety
services, and easy access to freeways.

Given the historic emphasis on industrial land uses
since incorporation, City leadership purposely limited
the amount of residential development, with the
scattering of homes largely owned and managed by
the City. While this arrangement allowed business to
operate with limited concern about industrial/residential interfaces, the small population size (fewer than 100
residents in 2000) created political conditions that the State legislature challenged as potentially corrupting.

Beginning in 2011, the legislature forced reforms that are transforming the community, with new opportunities for
residential development, the introduction of restaurants and shops that serve residents and the daytime employee population, and efforts to remedy environmental impacts from heavy industrial operations. Initiatives over the past 10 years include rezoning Santa Fe Avenue and Pacific
Boulevard for mixed-use development, construction of
the Vernon Village Park Apartments, completion of an
environmental sustainability action plan study (with
implementation now underway), and reimagining the Los
Angeles River frontage. These efforts will allow Vernon to evolve into a more balanced city, and the City is eager to promote its success.

The proposed Rebranding and Strategic
Communications Services initiative will highlight the
good work being accomplished and reposition Vernon
as a more diverse place. Target audiences include:
• Current residents and business owners, who will gain
a more thorough understanding of the longer-term
vision for their City
• Surrounding cities that historically have had concerns with industrial operations in Vernon
• State legislators and regulators, the entities that
previously raised concerns about local politics and
environmental conditions

INTRODUCTION

APPROACH
A brand lives in the minds of the consumer or public
and it is the sum of the experience and interactions
one has had with the brand, product, service or
organization. Therefore, central to our approach is a
full understanding of an organization's purpose, its
unique focus, and its distinct value proposition. We
recognize that these foundational aspects are crucial
in guiding the brand development process.

What sets MIG apart is our proactive and thoughtful
approach to managing brand usage, brand extensions,
and brand partnerships. We don't just create a brand;
we nurture it. We develop comprehensive guidelines
that not only champion the brand but also encourage
stakeholder participation. This collaborative effort
ensures that the brand consistently evolves, adapts,
and excels in the marketplace. Our work goes beyond
aesthetics; it resonates and inspires while addressing
critical aspects of brand management.

In the realm of media relations, MIG excels in fostering positive relationships with the media, ensuring
that our clients’ messages reach their intended
audiences effectively. When a crisis arises, our crisis communication expertise allows us to navigate
challenges with transparency and resilience, protecting our clients’ brand reputation.

We look forward to the opportunity to partner with the
City of Vernon, taking the time to understand your goals and market contexts to develop strategic solutions that maximize your return on investment.

City of Vernon, CA | Rebranding and Strategic Communications Services | pg. 1 PHASE 1: PROJECT

MANAGEMENT
TASK 1.1 - ONGOING PROJECT

MANAGEMENT AND COORDINATION
MIG will provide ongoing project management,
oversight, and coordination with the City team to
ensure the project is delivered on time and on budget,
and any project issues are caught and addressed
before they jeopardize outcomes.

We will also coordinate regular conference calls
between MIG and the City, along with as-needed
emails, phone calls and remote and in-person
meetings to ensure successful outcomes throughout
the duration of the project. This task also includes
ongoing financial oversight, such as regular budget
tracking and invoicing.

Deliverables: Regular project management
coordination calls, ongoing project management
communications and project tracking, budget tracking
and invoice preparation
TASK 1.2 - PROJECT INITIATION MEETING
MIG will organize and facilitate a project initiation
meeting with the City of Vernon team, developing an
agenda and any additional materials needed. Agenda
items are likely to include:
• Administrative details—e.g., introduction to the
City and MIG Project Managers/single points of
contact, project communications protocol, meeting
scheduling, and invoicing.
• Project overview and refinement—e.g., project
goals, overview of approach, project timeline and
scope of work.
• City of Vernon objectives, context, and data—
e.g., goals and mission, overview of City and key
information.
• Branding background—e.g., summary of current
creative assets, how and where current branding and
related assets are used.

After the meeting, MIG will provide a summary of key
decisions, as well as action items with the corresponding responsible party assigned.

Deliverables: Kickoff Meeting Agenda; Meeting
Summary
PHASE 2: REBRANDING
This phase includes all tasks related to Service Area 1:

Rebranding.

TASK 2.1 - BRANDING WORKSHOP, LOGO

QUESTIONNAIRE AND RESEARCH
Building off the kickoff meeting, MIG will lead a
branding workshop with the City team that will include
branding exercises to gauge current and desired brand
perceptions, understand the unique story of Vernon
and discuss the economic/residential opportunities.

The branding workshop will also include a logo
development questionnaire. As part of this phase, MIG
will conduct limited market research by researching
inspirational and other related cities.

The workshop, questionnaire, and feedback on
the market research will help reveal additional
information to guide MIG in defining themes and
areas for visual exploration.

Deliverables: Branding Workshop Exercises; Logo
Questionnaire; Summary of Workshop; Summary of
Research

GENERAL SCOPE OF

WORK & WORK PLAN
City of Vernon, CA | Rebranding and Strategic Communications Services | pg. 2 TASK 2.2 - VISUAL IDENTITY

DEVELOPMENT
To create new branding that reflects and elicits a
modern and future-forward emotional response
while maintaining the history of the City, MIG will
use the information gathered in Task 2.1 to create
two (2) visual identity directions. These concepts will include copy and accompanying visuals that will help
bring the story of the City to life. After presenting
the initial concepts, City staff will select one concept direction for up to three (3) rounds of refinement. The visual concept, style, and direction developed here
will be applied across all future marketing materials.

If additional refinements beyond the three (3) rounds
included in this scope of work are requested, MIG will
signal this scope change and request that any additional time be billed on a time and materials basis.

Deliverables: Two (2) Visual Identity Directions;
Presentation; Three (3) Rounds of Revision
TASK 2.3 - LOGO AND TAGLINE

DEVELOPMENT
Working concurrently with Task 2.2, MIG will use
the information gathered in Task 2.1 to create three
(3) authentic and relevant logo mock-ups that
communicate the City’s identity and are adaptable
for use across various departments and public
service functions. Logo designs will be presented
in black-and-white with initial color palette(s) and
may include an abstract symbol. All logos will
include a wordmark. The color palette established
by the logos will likely become the core colors of the
brand and work in tandem with the visual identity
created in Task 2.2. Similarly, fonts associated with
the wordmark will anchor the brand’s overarching
typography style and guidelines. As part of this
phase we will also create three (3) different tag
lines associated with the logos that also clearly
communicate the City’s story and uniqueness. MIG
will present the three (3) logos and three (3) tag
lines to City staff as well as provide a PDF after the
presentation for review and feedback.

Deliverables: Three (3) Logo Concepts; Three (3)
Tag Lines; Presentation
TASK 2.4 - STAKEHOLDER OUTREACH
MIG will work with the City of Vernon to involve the
public and business community in the branding
process to achieve the following objectives:
• Organize virtual focus groups inviting 30-40 specific stakeholders to review the visual identity and logo
concepts and provide feedback.
• Moderate the focus group discussions to encourage
constructive feedback on each design concept.
• Record participants' feedback and document key
insights, suggestions, and concerns raised during
the discussions.
• Prepare a comprehensive report summarizing the
feedback received and provide recommendations for
further refinement or selection.
• Community surveys are also on option to gather
feedback.

Deliverables: Approach and Strategy, Questions and
Script; 3-4 Virtual Focus Groups; Final Summary Report
TASK 2.5 - LOGO REFINEMENTS AND

FINAL FILES
After the initial presentation and the City team has
had time to review and provide feedback, MIG will
complete at least three (3) rounds of refinements
and present subsequent drafts. The City team will be
responsible for consolidating comments/feedback,
arbitrating any conflicting views, and providing clear
direction to MIG for each round of refinement. We
will use our expertise to assist in narrowing down the
selection that will be approved by the City. If additional refinements beyond the three (3) rounds included in
this scope of work are requested, MIG will signal this
scope change and request that any additional time be
billed on a time and materials basis.

Once a final logo has been selected MIG will adapt the
logo for use across the various departments and public
service functions as well as provide high resolution files (600 dpi) of the logo in black-and-white, full color and single color in the most common electronic file types.

Deliverables: Three (3) Rounds of Revisions; Logos
for Departments; Final Logo Files
City of Vernon, CA | Rebranding and Strategic Communications Services | pg. 3 TASK 2.6 - BRAND STRATEGY
Once a visual identity and logo has been selected,
MIG will develop a brand strategy including short- and
long-term branding strategies and messages to
increase brand awareness and affinity. The Brand
Strategy will include a brand positioning statement,
brand personality/values, brand architecture, key
audiences, key brand touchpoints and recommended
methods for tracking results and measuring success.

Deliverables: Brand Strategy
TASK 2.7 - BRAND MANUAL
Building off of Task 2.5, a brand manual will be created to outline how the brand works and develop consistent
design standards to use for all future marketing and
communication materials. This will consist of logo
usage, logo lock-up, standard color palette, typography, any supplemental visual assets, and a description of the brand’s photography style, including visual samples.

Deliverables: Brand Manual
TASK 2.8 - ASSET PRODUCTION
Using the chosen concept/visual identity, MIG will
collaborate with the City team to produce the suite
of design assets needed for both digital platforms
and print media. This may include web page designs,
letterhead and other stationary, PowerPoint template,
newsletter, e-newsletter, email header graphics,
advertising templates and concepts, legislative
fact sheet, design trade show display, street signs
and wayfinding, marketing materials, social media,
business cards, building and facility signage, vehicle
decals, street banners and city uniforms.

All final files will be provided in the required
specifications in PDF and editable formats.

Deliverables: Asset Production Coordination;
Final Files
PHASE 3: STRATEGIC MARKETING
& COMMUNICATIONS
This phase includes all tasks related to Service Area 2:

Strategic Marketing & Communications.

TASK 3.1 - AUDIT AND ANALYSIS
MIG will ask the City team to provide a variety of current, past and relevant marketing and communications
documents and data to review, audit and analyze for
a variety of factors—including visuals, messaging,
relevant content and a strong call to action to identify strengths, weaknesses as well as opportunities. This
will provide us with an important baseline of current
work and analytics and will ensure alignment with our
proposed recommendations for improving how the City
communicates its benefits and unique factors.

Deliverables: Audit Summary with Key Findings and
Recommendations
TASK 3.2 - MARKETING AND

COMMUNICATIONS PLAN
Informed by the key finding from Task 3.1, MIG will
develop a Marketing and Communications Plan with
recommended strategies and implementation tactics.

The Plan will include objectives and goals, target
audiences, messaging, timeline, potential challenges,
outreach strategies, outreach mediums and
touchpoints and methods for tracking and analyzing
results. The Plan will also include in-depth strategies for social media and paid traditional media (see
optional tasks for implementation and management).

This Plan will encompass a holistic approach to
effectively communicate Vernon's initiatives, engage
target audiences, and drive positive growth for the
city while ensuring transparency and accountability
throughout the process.

Deliverables: Marketing and Communications Plan
TASK 3.3 - SOCIAL MEDIA MANAGEMENT
Add Task 3.3 - Social Media Management
Through strategic content curation and active
community engagement, our team will amplify
Vernon's initiatives, drive audience interaction, and
bolster brand reputation across three platforms -
City of Vernon, CA | Rebranding and Strategic Communications Services | pg. 4 Facebook, Instagram and X (formerly Twitter). Tasks
related to Social Media Management include:
• Creating a monthly content calendar with 3-4
posts per week
• ·Scheduling content through our scheduling
platform HeyOrca
• Monitoring and responding to comments, messages,
and mentions within one business day
• Implementing targeted advertising campaigns
through boosted posts. Advertising budget separate
from management fee
• Analyzing metrics monthly to track performance,
identify trends, and refine strategies for optimal
engagement and growth
• Collaborating closely with the City's team to
ensure alignment with overarching messaging and
objectives, while providing regular reports and
insights to support decision-making
Deliverables: Monthly Content Calendars, Ongoing
Implementation, Monthly Reports
PHASE 4: MEDIA ADVISORY/PIO

SERVICES
This phase includes all tasks related to Service Area 3:

Media Advisory/PIO Services.

TASK 4.1 - MEDIA RELATIONS PLAN

DEVELOPMENT
MIG will review past media coverage as well as analyze
and evaluate existing and anticipated public relations
issues facing the City to customize a strategic approach with a variety of tactics that will increase awareness and educate the target audience on the City initiative. A
comprehensive one-year media relations plan will guide
the overall strategy for implementation and will include goals and objectives, target audience identification,
key messaging, recommendations for a media kit, a
list of possible media pitching angles, creative tactics for reaching target audiences, crisis communication
strategies (if needed) and evaluation methods.

As part of the plan, MIG will include a detailed media
distribution list with all key contacts. This includes print, online, blogs, TV and radio. This list will serve as the basis for all media pitching but will be tailored to target relevant contacts depending on the topic of the press release/pitch.

Each year of the contract, the plan will be revisited and modified to include new recommendations based on
lessons learned from the previous year.

Deliverables: Media Relations Plan; Distribution List
TASK 4.2 - MEDIA RELATIONS

IMPLEMENTATION AND FACILITATION
Media relations implementation and facilitation
involves putting the media relations strategy (developed in Task 4.1) into action and managing the day-to-day
interactions with the media. This process is essential
for building and maintaining positive relationships,
managing publicity and effectively communicating
with the media.

MIG’s implementation tasks will likely include:
• Writing: Prepare and review media releases,
statements, communications, and presentations
to the media and stakeholder groups.
• Pitching Schedule: Develop a schedule three
months in advance of regular outreach to keep the
media informed about activities while leaving space
for unplanned announcements.
• Media Outreach: Actively engage with the editors,
writers and producers on the distribution list by
sending out press releases, story pitches and
invitations to events. Follow up with media and
provide additional information, answer questions
and assist journalists in their coverage.
• Relationship Building: Actively cultivate and
strengthen relationships with key journalists and
media contacts by proactively identifying local,
regional and national opportunities.
• News Interview Support: Coordinate and schedule
media opportunities with approved spokespeople.

Develop talking points and media interview briefing
documents.
• Media Kit: Maintain an updated media kit with
essential information and resources for easy access
City of Vernon, CA City of Vernon, CA | Rebranding and Strategic Communications Services Rebranding and Strategic Communications Services | pg. 5 by journalists.
• Media Training: Ensure that designated
spokespeople within your organization are adequately
trained. This includes techniques to handle interviews, deliver key messages and respond effectively to
inquiries.
• Writing Support for Additional Opportunities:

Support with other writing tasks such as blogs,
contributed articles, op-eds, speaking engagements
or related opportunities.
• Media Events: Oversee special media events such as
press conferences or other media events and manage
all aspects, including media relations, audio-visual
support, staging, program agenda, speaker prep and
collateral material.

Deliverables: Ongoing media relations
implementation and facilitation
TASK 4.3 - ONGOING REPORTING AND

EVALUATION
Throughout the contract, MIG will implement tools
and processes to continually monitor media coverage.

MIG will track all media mentions and coverage
in a clip log that will include date, outlet, title of
article/segment, author, link, estimated reach and
value. Each month, MIG will produce a report that
summarizes the performance of earned media,
including primary objectives, the strategies used
to achieve those objectives and the key results with
analytics. MIG will also provide an evaluation with
recommendations for future efforts. This Task also
includes as needed oral or written reports to the City
Administrator and/or City Council.

Deliverables: Ongoing Clip Log; Monthly Media
Relations Reports

OPTIONAL TASKS

PAID MEDIA MANAGEMENT
MIG can assist with Paid Media Management services to
further bolster Vernon's outreach efforts and maximize
visibility across traditional and digital channels. MIG will work with its media partners to coordinate and
negotiate with media vendors and reserve space to
make media placements. Types of paid media may
include billboards, transit shelters, outdoor posters,
broadcast radio and streaming audio, digital display,
mobile interstitial, digital in-banner and pre-roll video and paid social media ads. Within a month of the
end of the paid media campaign, MIG will provide a
post-campaign performance report, totaling results
from all the paid media buys.

Cost: Monthly costs, excluding the paid media budget,
can range from $2,500 to $5,000, depending on the
complexity of campaigns and level of service.

PLACEMAKING AND PUBLIC ART
MIG can integrate an additional layer of branding,
wayfinding solutions, placemaking strategies, and
iconic public art into our comprehensive approach.

Leveraging the collective expertise of our team, we are well-prepared to craft innovative placemaking design
concepts that are specifically tailored to enhance the
urban landscape in alignment with your vision for the
area.

Cost: Costs depend on the complexity and level of
service needed.

City of Vernon, CA | Rebranding and Strategic Communications Services | pg. 6

INITIAL YEAR
Phase 1 Project Management

1.1 Ongoing Project Management and Coordination $20,000

1.2 Project Initiation Meeting $3,500
Phase 2 Rebranding

2.1 Branding Workshop, Logo Questionnaire and Research $9,000

2.2 Visual Identity Development $7,000

2.3 Logo and Tagline Development $8,000

2.4 Stakeholder Outreach $11,000

2.5 Logo Refinements and Final Files $5,000

2.6 Brand Strategy $5,000

2.7 Brand Manual $3,500

2.8 Asset Production $15,000
Phase 3 Strategic Marketing & Communications

3.1 Audit and Analysis $4,000

3.2 Marketing and Communications Plan $6,000

3.3 Social Media Management $18,000
Phase 4 Media Advisory/PIO Services

4.1 Media Relations Plan Development $4,000

4.2 Media Relations Implementation and Facilitation $16,000

4.3 Ongoing Reporting and Evaluation $4,000
TOTAL $139,000

FEES & COSTS
*Scope can be adjusted based on budget requirements
City of Vernon, CA | Rebranding and Strategic Communications Services | pg. 7 OPTIONAL YEARS 2 AND 3
Phase 1 Project Management

1.1 Ongoing Project Management and Coordination $15,000

1.2 Project Initiation Meeting N/A
Phase 2 Rebranding

2.1 Branding Workshop, Logo Questionnaire and Research N/A

2.2 Visual Identity Development N/A

2.3 Logo and Tagline Development N/A

2.4 Stakeholder Outreach N/A

2.5 Logo Refinements and Final Files N/A

2.6 Brand Strategy N/A

2.7 Brand Manual N/A

2.8 Asset Production $10,000
Phase 3 Strategic Marketing & Communications

3.1 Audit and Analysis N/A

3.2 Marketing and Communications Plan Update $2,000

3.3 Social Media Management $30,000
Phase 4 Media Advisory/PIO Services

4.1 Media Relations Plan Update $2,000

4.2 Media Relations Implementation and Facilitation $20,000

4.3 Ongoing Reporting and Evaluation $4,000
TOTAL (PER YEAR) $83,000
FEES & COSTS, CONT.

City of Vernon, CA | Rebranding and Strategic Communications Services | pg. 8 Branding and Graphic Design
Brand/Logo, Style Guidelines, sub-brand names/logo
Program Collateral
Event Promotion and Management
Web Design, Content Development and Maintenance
Accessible Website (ADA)
Website Analytics Analysis and Recommendations
Marketing and Advertising Campaign
Strategic Communications
Community Outreach
Multi-lingual Advertising
Digital and Social Media Management
Media Relations and Public Affairs
Crisis Communications
Media Training and Workshops
Reporting and Performance Metrics
City of San Clemente "When in
Drought," San Clemente, CA • • • • • • •
San Diego Regional Stormwater
Copermittes, County of San
Diego, CA
• • • • • • • • • • • • • • • •
State Street Santa Barbara,
Santa Barbara, CA • • • • • • • • •
First 5 San Diego, County of San
Diego, CA • • • • • • • • • • • • • • • •
City of Pasadena Organics
Recycling, Pasadena, CA • • • • • • • •
Ontario Museum of History and
Art, Ontario, CA • • • • • • • • •
Neighborhood House
Association, San Diego, CA • • • • • • • • • • •
Community Resource Center,
Encinitas, CA • • • • • • • • • • • • •
City of Tulare, CA • • • •
HF&H Consultants • •
Vision Zero LA Communications,
Los Angeles, CA • • • • • • • • • • • • • • • •
San Francisco Municipal
Transportation Authority, San
Francisco, CA
• • • • • • • • • • • • • • • •
3C-REN, Tri-County (Santa Barbara,
San Luis Obisbo, Ventura Counties) • • • • • • • • • • • • • • • •

LIST OF CURRENT CLIENTS
City of Vernon, CA | Rebranding and Strategic Communications Services | pg. 9

PROJECT CLEAN WATER, COUNTY OF SAN DIEGO
Scope: branding, logo design, graphic design, marketing materials, messaging, marketing & communications,
social media, paid media, public relations.

Contact: Chelsea McGimpsey
Email: [email protected]
Phone: (858) 495-5285
FIRST 5 SAN DIEGO, COUNTY OF SAN DIEGO
Scope: branding, graphic design, marketing
materials, messaging, marketing & communications,
social media, paid media, public relations.

Contact: Alethea Arguilez
Email: [email protected]
Phone: (858) 285-7722
3C-REN: TRI-COUNTY REGIONAL ENERGY NETWORK
(VENTURA, SANTA BARBARA, SAN LUIS OBISPO COUNTIES)
Scope: branding, logo design, graphic design, marketing materials, messaging, marketing & communications,
social media, paid media, public relations.

Contact: Marisa Hanson-Lopez
Email: [email protected]
Phone: (805) 568-3530

ONTARIO MUSEUM OF HISTORY & ART, CITY OF ONTARIO
Scope: messaging, marketing & communications,
social media, paid media, public relations.

Contact: Marissa Kucheck
Email: [email protected]
Phone: (909) 395-2511

CITY OF PASADENA ORGANICS RECYCLING PROGRAM
Scope: branding, graphic design, marketing
materials, messaging, marketing & communications,
paid media.

Contact: Gabriel Silva
Email: [email protected]
Phone: (626) 744-4148

REFERENCES
City of Vernon, CA | Rebranding and Strategic Communications Services | pg. 10

CAPABILITIES & PRACTICE AREAS

BRANDING

AND MARKETING

SUPPORT

STRATEGIC

COMMUNICATION

PLANNING

MEDIA RELATIONS

AND CRISIS

COMMUNICATION

COMMUNITY

ENGAGEMENT

DIGITAL AND

SOCIAL MEDIA

MANAGEMENT

CONTENT

CREATION

GRAPHIC

DESIGN AND
ARTS
MEDIA

TRAINING AND

WORKSHOPS

RESEARCH

AND ANALYSIS
EVENT

PROMOTION AND

MANAGEMENT

REPORTING AND

PERFORMANCE

METRICS

ABILITY OF THE

PROPOSER TO PERFORM

ABOUT MIG
Established in 1982, MIG, Inc., improves, adapts, and
creates organizations, environments, and tools
for human development. We are a community of
designers, planners, engineers, scientists, and
storytellers who engage people in creative problemsolving and collective action. We believe that the physical and social environment around us have a
profound impact on our lives, and this belief shapes
the principles that guide our work.

Our multidisciplinary firm has provided strategic
guidance in many areas of specialization to clients
across the nation. Our team of more than 260
professionals assists public and private organizations
on projects that enhance community livability, foster
human development, and support revitalization. For
each endeavor, our approach is strategic, contextdriven, and holistic, addressing human, social, political, economic, and physical factors to ensure
our clients achieve the desired results—on time and
within budget.

MIG MARKETING &

COMMUNICATIONS
Since 1995, MIG’s in-house, full-service creative agency has produced award-winning strategic communications
and graphic design campaigns that are not only
eye-catching, but also leave a lasting impression across a variety of media types—including print, video, digital, and online.

MIG’s brand professionals help our clients establish a
unique presence and position themselves in crowded
and complex marketplaces. Based on a solid research
foundation and bolstered by decades of experience,
we combine strategic thinking with award-winning
graphic design to develop compelling brand identities
that convey your organization’s promise to your target
audiences.

Using clear, concise language and compelling imagery,
we make the complex understandable and the
aspirational tangible. Account managers, writers, and
art directors work together to create graphic design
materials that promote, educate, inform—and get results.

We deliver sophisticated and compelling design, with
a passion for clarity and a commitment to innovation.

City of Vernon, CA | Rebranding and Strategic Communications Services | pg. 11 Deanna Chow Trotter has over 25 years of experience in marketing and communications strategy, project management, and content development for non-profit and for-profit organizations. She brings a unique combination of expertise in marketing strategy, brand management, communications design, and management to MIG’s communications team.

Prior to joining MIG, Deanna worked in corporate brand consulting.

She developed and directed retail and corporate branding programs; led market research studies to identify target audiences and resonant brand and product messages; authored brand positioning strategies to leverage client strengths and market opportunities; and proposed initiatives to translate brand platforms into compelling promotional campaigns and dynamic customer experiences — through advertising, naming, visual identity, merchandising and store design programs.

As Director of Marketing Strategy, Deanna contributes strategic thinking to client social marketing and branding challenges to foster community engagement and behavior change. Deanna has influenced numerous public sector organizations (and their programs), including the San Francisco Municipal Transportation Agency, the Metropolitan Transportation Commission, and the California Energy Commission.

SELECTED PROJECT EXPERIENCE
» San José Clean Energy Branding and Marketing, San José, CA » 3C-REN Branding and Marketing, Tri-County Regional Energy Network, Ventura, CA
» Vision Zero SF Education and Communication, San Francisco Municipal Transportation Agency, San Francisco, CA
» Clipper Card Branding and Marketing, Metropolitan Transportation Commission, San Francisco Bay Area, CA
» Santa Clara County Distracted Driving Campaign, Santa Clara County, CA » Silicon Valley Clean Energy Branding and Marketing, Silicon Valley, CA » Energy Upgrade California Marketing and Communications, California Energy Commission, Statewide, CA

PRINCIPAL-IN-CHARGE
Deanna Chow Trotter

EDUCATION
» MBA, Santa Clara
University
» BA, Architecture, University
of California, Berkeley

RESUMES
City of Vernon, CA | Rebranding and Strategic Communications Services | pg. 12 Jaclyn Walian is an experienced public relations, marketing, and communications professional. She was previously at a San Diego public relations firm honing her skills in national and regional media relations, corporate communications, corporate social responsibility, strategic planning, and project management. Jaclyn is a creative thinker and prides herself on her meticulous attention to detail and knack for organization. Jaclyn has worked with a variety of clients in an array of industries, including non-profit, B2B, lifestyle, healthcare, arts and culture, entertainment, events, and more.

Career highlights include a feature on the TODAY show and running a massively successful campaign for Susan G. Komen San Diego. She is most proud of her media hits in The Wall Street Journal, The Washington Times, NPR, Los Angeles Times, Entrepreneur, U-T San Diego covers, San Diego Magazine, and Triathlete Magazine to name a few.

SELECTED PROJECT EXPERIENCE
» First 5 San Diego Commission, Strategic Communications, Media Relations, Branding, Marketing, San Diego, CA
» Community Resource Center, Strategic Communications, Media Relations, Branding, Marketing, San Diego, CA
» Project Clean Water, Strategic Communications, Media Relations, Branding, Marketing San Diego County Stormwater, San Diego, CA » San Diego Quality Preschool Initiative, Marketing, Media Relations San Diego County Office of Education, San Diego, CA
» Neighborhood House Association, Marketing, Branding, Media Relations, San Diego, CA
» 3C-REN Media Relations Tri-County Regional Energy Network, San Luis Obispo, Santa Barbara, and Ventura, CA
» City of Pasadena, Marketing “Organics Recycling Program,” Pasadena, CA
» City of San Francisco, Media Relations for “Vision Zero San Francisco,” San Francisco, CA

PROJECT MANAGER & PUBLIC

RELATIONS SPECIALIST
Jaclyn Walian

EDUCATION
» BA, Journalism and Media
Studies, Public Relations
Emphasis; Minor in
Spanish, San Diego State
University
City of Vernon, CA | Rebranding and Strategic Communications Services | pg. 13 Aaron Ishaeik is an award-winning creative director with 20 years of design experience in multiple media. He is an accomplished illustrator, printmaker, and fine artist. His work has been featured in galleries in Chicago, Washington, D.C., Los Angeles, and San Diego.

Aaron’s designs on behalf of MIG’s clients range from large out-of-home formats, such as wrapped buses and trolleys, to LED dioramas for airports and stadiums to wayfinding signage for the Port Pavilion’s trade shows/museum exhibits, including interactive displays. He has won three regional Emmy® Awards and a Platinum Marcom award from the San Diego Ad Club for 40+ hand-illustrated icons, part of a strategic branding initiative for the Department of Parks and Recreation.

SELECTED PROJECT EXPERIENCE
» San Diego County Parks and Recreation Branding, San Diego, CA » Project Clean Water San Diego County Stormwater Brand Development, San Diego, CA
» Orange County Stormwater Marketing Communications, Orange County, CA
» Beach and Bay Water Quality Program Brand Development, County of San Diego County, CA
» Lake Jennings Marketing Helix Water District, La Mesa, CA » Port of San Diego Environmental and Sustainability Initiatives, San Diego, CA
» First 5 San Diego, Branding and Maketing, San Diego, CA » San Diego County Office of Education, Branding and Marketing, San Diego, CA

CREATIVE DIRECTOR
Aaron Ishaeik

EDUCATION
» BBFA, The School of The
Art Institute of Chicago
AWARDS
» Three Emmy® Awards,
Pacific Southwest Chapter
City of Vernon, CA | Rebranding and Strategic Communications Services | pg. 14

RESUMES

ANN BERCHTOLD
Ann Berchtold is an accomplished marketing and communications expert with 20+ years of experience in the public and private sectors.

She is an entrepreneurial and growth-focused executive adept at creating and implementing successful purpose-driven communications plans that drive results.

LAURA STETSON
Laura Stetson’s leadership and award-winning expertise in land use planning and zoning has contributed to the thoughtful revitalization of many cities throughout California. With her 30+ years of experience, she offers a deep reservoir of knowledge to assist communities of every size and variety find the right path forward. Laura has worked with the City of Vernon on its General Plan update, Zoning Code update, 5th cycle housing element and the Meta Housing siting study.

DANYEL CISNEROS
Danyel Cisneros is part of MIG’s Creative Team, where he develops brand identities, creative templates, original illustrations, and logos. He has been active in conceptualizing, planning, and executing creative campaigns in collaboration with many colleagues throughout MIG.

GEENA STELLATO
With her background in journalism, Geena Stellato collects information through research, collaboration, and observation, and packages and delivers it so it resonates with multiple audiences. Geena’s love for writing and telling good stories dovetails nicely with MIG’s human-centered design and planning approach.

City of Vernon, CA | Rebranding and Strategic Communications Services | pg. 15 TRI-COUNTY REGIONAL ENERGY NETWORK (3C-REN)
Branding and Marketing Services, San Luis Obispo, Santa Barbara and Ventura Counties, California 3C-REN, the Tri-County Regional Energy Network, is a
partnership formed among three California counties
— San Luis Obispo, Santa Barbara and Ventura — to
meet State climate change goals through a range of
energy programs.
3C-REN hired MIG to develop an overarching brand
for the organization, along with specific sub-brands
for each of the three prominent programs that 3C-REN
manages. MIG created a visual identity with a logo, color palette and graphical elements that reflect the diverse audiences, cultures, and geographies throughout the
Tri-County region.

PROJECT CLEAN WATER
Branding, Marketing, Graphic Design, San Diego County, California Project Clean Water is a county-wide initiative
dedicated to protecting water quality in San Diego
County. The initiative fosters greater awareness of
everyday actions people can take to reduce runoff
and stormwater pollution.

MIG was hired to create, implement, and evaluate
the effectiveness of a behavior change marketing
campaign for stormwater pollution prevention which
included a complete refresh of the brand – new logo,
tag line, website, collateral materials – as well as
brands for supporting campaigns.

RELEVANT EXPERIENCE
PMS Cool Gray 9
Secondary Colors
PMS 7409
#EFA200
PMS 1595
#DB5D0C
PMS 235
#811D53
PMS 582
#8D8B1E
PMS 284
#7BB3EC
#76777A
Program Logo Designs
www.3C-REN.org
TRI-COUNTY REGIONAL ENERGY NETWORK SAN LUIS OBISPO • SANTA BARBARA • VENTURA AIA and ICC learning credits
are available for this event
Join the conversation as we discuss
building stronger, more resilient
communities through energy codes.

California has entered a new era of increased wildfire and power outage risks – but our homes and businesses still need to adapt to become more resilient. How can Central Coast buildings offer continued safety and power reliability in the face of these challenges? This event will explore the intersection between these phenomena, energy code and regional resilience – with a focus on designing, building, and operating more resilient and responsive buildings.

Speakers

KEYNOTE
Robert Lewin,
Director, Office of Emergency
Management (Ret.)

PANELISTS
Dr. Linda Rudolph,
Center of Climate Change
and Health, Public Health Institute
Shawn Jacobson, Swell Energy
Ryan Cullinen, Allen Construction
Andrew Stuffler,
Chief Building Official,
City of Santa Barbara

CASE STUDY
Scott Salyer,
Sonoma Clean Power
Register now at tinyurl.com/3-12-energy

ACHIEVING RESILIENCE

IN WILDFIRE AREAS
The Important Role of Energy Codes in
Protecting Life-Safety in the Built Environment
Regional Forum
March 12, 2020
8:30 am - 12:00 pm
Loma Pelona Center,
UCSB
www.3C-REN.org
TRI-COUNTY REGIONAL ENERGY NETWORK SAN LUIS OBISPO • SANTA BARBARA • VENTURA Call (805) 541-3806 or visit www.3C-REN.org to
schedule a home visit with one of our local experts.

Home Energy Savings offers free
and discounted energy products,
appliances and services:

YOU COULD

QUALIFY FOR

FREE ENERGY
SAVINGS.

CALL TODAY!
• Save money with lower energy bills
• Make your home more comfortable
• Make your home healthier
• Reduce energy use and protect the
environment
Weatherization Appliance Testing Showerhead Appliances Smart Thermostat Smart Power Strip projectcleanwater.org
Project Clean Water is awarding 3 microgrants of $500 each to student-led teams that use science and/or engineering to address water quality in their local watershed. Student groups will design stormwater-themed projects that address their location and demographic-specific needs. These
projects can include stormwater polluted runoff reduction, proper trash and pet waste disposal, or the capture and reuse of stormwater.

PROJECT CLEAN WATER

YOUTH MICROGRANT PROGRAM
Overview
MIG was hired to create, implement, and evaluate the effectiveness of a behavior change marketing campaign for stormwater pollution prevention, with oversight from the Workgroup.

Services include a review of existing outreach materials and surveys, the development of a communications strategy and planning; brand development for Project Clean Water; quantitative and qualitative market research; behavior-change social marketing; campaign strategy; creative development, design, and production; website design with interactive map; video development and production; earned media strategy and implementation; paid media (digital and out-of-home) strategy and buys; social media strategy and implementation; community outreach strategy and implementation; and outreach collateral design.

Chelsea McGimpsey,
Land Use/Environmental Planner II,
Watershed Protection Program
(858) 495-5285
[email protected]
Contract Years: 2020 - 2025
Annual Contract Budget: $200,000
projectcleanwater.org
Project Clean Water is awarding 3 microgrants of $500 each to student-led teams that use science and/or engineering to address water quality in their local watershed. Student groups will design stormwater-themed projects that address their location and demographic-specific needs. These
projects can include stormwater polluted runoff reduction, proper trash and pet waste disposal, or the capture and reuse of stormwater.

PROJECT CLEAN WATER

YOUTH MICROGRANT PROGRAM
Public Relations Strategy for Built on Water 16 Ontario Museum of History & Art | MIG Response create, implement, and evaluate the effectiveness
nge marketing campaign for stormwater pollution
versight from the Workgroup.
review of existing outreach materials and surveys,
of a communications strategy and planning; brand
Project Clean Water; quantitative and qualitative
behavior-change social marketing; campaign
dltdid dtibit
Chelsea McGimpsey,
Land Use/Environmental Planner II,
Watershed Protection Program
(858) 495-5285
[email protected]
projectcleanwater.org
Project Clean Water is awarding 3 microgrants of $500 each to student-led teams that use science and/or engineering to address water quality in their local watershed. Student groups will design stormwater-themed projects that address their location and demographic-specific needs. These
projects can include stormwater polluted runoff reduction, proper trash and pet waste disposal, or the capture and reuse of stormwater.

PROJECT CLEAN WATER

YOUTH MICROGRANT PROGRAM
City of Vernon, CA | Rebranding and Strategic Communications Services | pg. 16

COMPLETE COMMUNITIES
City of San Diego Planning Department

CREATE STATE
City of Santa Barbara

STATE STREET MASTER PLAN

MED IA OUTREACH AND

SOCIAL MEDIA STRATEGY
#STATESTREETFORALL
CREATE
STATE
Brand Guidelines
November 2022

STATE STREET MASTER PLAN

ABOUT APPROACH TIMELINE WHAT'S HAPPENING GET INVOLVED STATE BLOG (HISTORY) FOLLOW US MAP

TIMELINE
WHAT’S HAPPENING
Streets are settings for
activities that bring
people together.”
– from Great Streets by Allan Jacobs
Downtown Santa Barbara can be reimagined to focus on people, in turn, creating a thriving public space. This State Street Vision Plan builds on the momentum of the eight-block State Street closure driven by the COVID-19 pandemic and will identify opportunities and constraints to transform the right-of-way into a vital urban place for all to enjoy.

This Plan will put community engagement at the forefront in order to shape a vibrant Santa Barbara downtown for generations to come.

Create State - State Street Master Plan is a long-term visioning document for the revitalization of downtown over the next 30 to 50 years.

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STAY INFORMED!
Feature
Article
Feature
Article
Feature
Article
Feature
Article
Email
First Name
Last Name

FALL/WINTER
2022

SPRING/SUMMER
2023

SUMMER/FALL
2023
WINTER
2023
SPRING
2024

EXISTING CONDITIONS

AND VISION

URBAN DESIGN

FRAMEWORK

PRELIMINARY AND

PREFERRED CONCEPTS

PUBLIC DRAFT
PLAN

APPROVAL
SUBMIT

CITY OF PASADENA ORGANICS RECYCLING
City of Pasadena

ORGANICS RECYCLING GUIDES

FRUITS AND VEGETABLES
Apple Core Banana Peel Bell Pepper Broccoli Potato Peel Watermelon Rind MEAT AND SEAFOOD (including bones and shells)
Bones Poultry Meat Seafood

DAIRY PRODUCTS AND BREAD
Cheese Egg Shells Leftovers Pizza Crusts
Keep me on your fridge!
Please contact the Citizen Service Center at
(626) 744-7311 for any questions or concerns
Come on in!

OR GREW

IF IT ONCE BREATHED
BEFORE YOU ATE IT...

City of Vernon, CA | Rebranding and Strategic Communications Services | pg. 17 LOGOS
City of Vernon, CA | Rebranding and Strategic Communications Services | pg. 18

MEDIA RELATIONS
City of Vernon, CA | Rebranding and Strategic Communications Services | pg. 19

EXAMPLES

TURNING POTENTIAL MEDIA CRISIS INTO POSITIVE OR NON-STORIES • A non-profit client was launching into the public
phase of a $10.5 million capital campaign and
with that, there was anticipated misconceptions
or opposition. collaborated with the client to
develop an Oppositional Communications Plan,
detailing essential key messages, potential
concerns and recommended responses. This
proactive approach ensured the client's ability to
address questions with integrity and transparency,
aligning with the organization's mission. Due to
thorough pre-planning, media interviews became
opportunities to dispel misconceptions, resulting in
the absence of negative stories.
• A social services client with a charter school was
contacted by the education reporter from a prominent
local media outlet who disclosed an upcoming story
focusing on the school's performance and low test
scores. The reported offered the opportunity for the
client to share insights and background information.

Given the specialization of this charter school, there
were valid explanations and data justifying the test
scores and why this school should not be compared
to others in the region. With four days until the
story's publication, MIG collaborated with the client
to craft concise talking points and a recommended
response to the reporter. When the story published,
the client was not included.

WRITING SAMPLES
3C-REN INVESTING $155 MILLION IN TRI-COUNTY OVER NEXT EIGHT YEARS 3C-REN sets forth eight-year vision for serving Central Coast communities with energy efficiency opportunities tailored to the region
San Luis Obispo, Santa Barbara and Ventura, Calif. – 3C-REN (Tri-County Regional Energy Network), a partnership between the Counties of San Luis Obispo, Santa Barbara and Ventura that delivers energy-saving programs, had its $155 million, 8-year business plan approved by the California Public Utilities Commission.

The plan permits 3C-REN to continue operating four successful existing programs and launch three new programs to fill gaps in energy efficiency services for commercial and public sector buildings, and the agricultural sector. “3C-REN's vision is to build a resilient energy ecosystem that supports climate goals, and the approval of the business plan allows us to continue to do just that for the next eight years,” said Ventura Board of Supervisors Chair Matt LaVere. “We are really excited about the opportunity to not only continue our successful home and workforce programs while we expand to offer integrated energy savings and decarbonization programs for commercial buildings. These will expand our investments in a sustainable local economy.” The three new programs include technical support for the agriculture sector, energy efficiency for small and medium-sized businesses in leased or rented facilities, and help identifying energy savings and resilience opportunities for commercial and public sector buildings. 3C-REN will continue its popular Energy Code Connect, Building Performance Training, Single Family Home Energy Savings and Multi-Family Home Energy Savings programs throughout the tri-county region.

City of Vernon, CA | Rebranding and Strategic Communications Services | pg. 20 In 2022, the Building Performance Training program helped upskill over 1,000 local workers across the region.

The Energy Code Coach program has been able to establish the region as a leader in California Energy Code and Green Building Standards compliance, enforcement, and comprehension. The Home Energy Savings programs are making energy efficiency and electrification upgrades affordable for multifamily property owners and single-family homeowners – including a Lompoc resident who received a heat pump water heater for free. “3C-REN is key to helping County residents take individual actions to help meet our Climate Action Plan goals,” said Santa Barbara Board of Supervisors Chair Das Williams. “The expansion of energy efficiency and decarbonization programs this funding enables will support an even more sustainable economy.” The new business plan is guided by local and state energy efficiency goals, including Santa Barbara County’s aim to achieve 50% reduction of communitywide greenhouse gas emissions by 2030 and Ventura County’s goal to emit 41% less than 2015 levels by 2030.

The three Central Coast counties have worked together since July 2014 to provide energy efficiency financing and outreach services within the counties, 25 incorporated cities, and 63 special districts of the tri-county region.

In 2018, 3C-REN was approved by the California Public Utilities Commission to become a Regional Energy Network (REN) dedicated to serving hard-to-reach customers. “I’m proud to be part of this tri-county effort that benefits both our residents and the business community. 3C-REN has a lot going on now and bright future ahead,” said Bruce Gibson, San Luis Obispo County District 2 Supervisor.

LARGEST NONPROFIT CAMPUS IN NATION, OAKPORT STREET PROJECT, APPROVED FOR

OAKLAND WATERFRONT
SupplyBank.org developing one-of-a-kind nonprofit campus - 160,000 sq. ft. office space, 60,000 sq. ft. warehouse space on 16 acres – providing local nonprofits below-market 60+ year leases Oakland, Calif. – SupplyBank.org, an Oakland-based nonprofit that provides essential goods to under-resourced communities through partnering organizations, is making a significant investment in the Bay Area with the development of the Oakport Street Project, a one-of-a-kind campus that will serve local nonprofits and communities.

The Oakport nonprofit campus will be the largest of its kind in the nation, with 160,000 square feet of Class A mass timber office space and 60,000 square feet of warehouse space on 16 total acres. Oakport’s nonprofit tenants will be able to secure long-term stability with 60+ year lease options locked in at below-market rates. “The Bay Area is a special one-of-a-kind place, and a big part of that is the people and nonprofits that operate here and serve the community,” said Benito Delgado-Olson, SupplyBank.org Executive Director & Founder. “Unfortunately, real estate is not getting cheaper, and this project will offer sustainability, providing local nonprofits security to remain in and serve the Bay Area for generations to come. Our goal is to create a unique community of the most passionate, equitable and socially minded organizations and people in the region all serving the same community and working to create social change.” In addition to serving as the project’s developer, SupplyBank.org will be the anchor tenant at Oakport, allowing them to fill a gap in the unmet needs of the communities they serve throughout California. SupplyBank.org’s Warehouse, Distribution, and Job Training Center will provide critical capacity, enabling a dramatic increase in the storage and distribution of health, education, and disaster relief supplies (diapers, hygiene items, school supplies, emergency supplies, etc.) throughout the Bay Area and across the state to Californians who need support.

City of Vernon, CA | Rebranding and Strategic Communications Services | pg. 21 With a focus on the wellness of the nonprofit workforce, Oakport will include benefits and amenities traditionally seen in the private sector. SupplyBank.org is currently engaging the nonprofit community to help shape Oakport’s final amenities program. Amenities that may be included in the campus include:
• On-Site Childcare: Employees will have access to on-site, accredited, full-day, year-round childcare that will provide high-quality early learning experiences for young children. • Transit: Free shuttles to BART, Amtrak, AC Transit, Oakland Airport and the Oakland Coliseum for all tenants and visitors
• Rooftop Urban Farm: 1.25-acre rooftop urban farm, which upon completion will be the largest rooftop urban farm outside of New York. The urban farm will collaborate with local schools and urban farming communities to combat food insecurity and provide an experiential learning environment for local students. • Wellness Program: A free on-site wellness center, including exercise space and fitness equipment as well as shower and locker room facilities. The campus will also have a connection to the adjacent Bay Trail that circles the San Leandro Bay and Martin Luther King Jr. Regional Shoreline. • Meeting and Event Spaces: Multiple private meeting, event, and reception spaces will be available to the organizations located on the campus.
• Sustainable Efficient Design: The campus will be powered in large part by its own 1.25+ acre rooftop solar array generating more than 500 megawatt hours of renewable energy annually and will further prioritize energy-efficient design choices throughout the campus. • Murals: More than 80,000 sq. ft. of murals celebrating essential workers. "Oakport will be a groundbreaking community that redefines what the office should be for the nonprofit workforce,” said Assemblymember Mia Bonta. “With its visionary approach, Oakport will provide long-term generational stability for the nonprofits serving our region, while also providing amenities such as transit connectivity, childcare, wellness programs and other measures that support family and community. This is the right investment for Oakland and our state.”
The project shares the lot with the East Bay Municipal Utility District (EBMUD), who will occupy a 60,000 sq. ft. on-site Warehouse, Corporation Yard, 24-Hour Emergency Response Center, and Job Training facilities.

ONTARIO MUSEUM OF HISTORY & ART OPENS NEW PERMANENT EXHIBIT, BUILT ON WATER Five years in the making, the free family-friendly exhibit examines the history, present and future of water conservation in Ontario and the surrounding region
Ontario, Calif. – W The Ontario Museum of History & Art presents Built on Water: Ontario and Inland Southern California, the new permanent exhibit that focuses on the history and future of water in the Ontario region, and brings together the story of local water agencies, regional tribes, agriculture, water conservation, and the creation of the City of Ontario.
“We have been working on bringing this exhibit to life for the past five years and are very excited to finally open the doors and be able to share information about the importance of clean, reliable water for our region,” said Marissa Kucheck, Museum Arts & Culture Director. “Water is such a precious resource and even though it City of Vernon, CA | Rebranding and Strategic Communications Services | pg. 22 played a very prominent role in the region’s development there is only a finite amount available to us. If, as a community, we can understand our water footprint and the small changes we can make in our daily lives it can help conserve for future generations. That is what this exhibit is about.” The exhibit was designed for all ages as well as for different ways of learning. Interactive elements of the exhibit that visitors will be able to enjoy include:
• Historical Artifacts: Unique artifacts tied to the history of water in the region like an 1800s supply trolley that was used during the construction of the San Antonio Canyon water tunnels and canned water that were produced by Ontario’s oldest-running business, the Graber Olive House. • Mobile App: The Water Keepers app will be available for download on your phone, and it explores the past, present, and future of water management through choose-your-own adventure storytelling and puzzle challenges.
• Virtual Reality: A virtual reality experience that will bring to life the impact that water has on the migration of the Monarch Butterfly in our region.
• Community Voices: Listen to different members of the community talk about how water impacts their work and daily lives.
• Science: Technical information about the water cycle, well systems and more. “Sharing and caring for our water resources is vital for a thriving community,” said Miriam Valle-Mancilla, Curator of Education. “Starting from our youngest learners to our most loyal museum visitors – we’re excited to share this exhibit that involved so many of our community partners and resources.” The history of water development, distribution, and conservation has a huge continuing impact on the City of Ontario and the surrounding area of Inland, Southern California, as well as its continued prosperity into the future. By focusing on local and tangible history, including the traditional ecological knowledge of the Tongva/ Gabrielino community and regional indigenous tribes in stewarding and caring for water resources and the environment, as well as partnering with other area water-related institutions, archives and collections, the exhibit aims to increase empathy, access, and engagement on the vital issue of water conservation. “The artifacts and images on display throughout the exhibit come not only from the Museum’s own collection, but from local water agencies, archives, cultural institutions, personal collections, and businesses,” said Michelle Sifuentes, Curator of Collections. “Each item and image tell a story about water, from the remnants of an old redwood domestic water pipe and the Chaffey Fountain to the images of the Tongva/Gabrielino community and the citrus groves of the past.”
The Community Reception will include music, food, artist vendors, hands-on activities spotlight tours and more.

In the Museum Plaza, there will be a variety of artist vendors with their artwork available for purchase. There will also be a selection of community organizations and businesses hosting informational booths, educational presentations and demos representing themes of the Built on Water exhibit.

City of Vernon, CA | Rebranding and Strategic Communications Services | pg. 23 AWARD WINNING EARVIN “MAGIC” JOHNSON PARK OPENS PHASE 1B Renovation of 126-acre park continues with opening of additional amenities and announces six awards won Los Angeles, Calif. – Winner of Project of the Year from the United States Green Building Council - Los Angeles Chapter, along with five other prestigious awards, Earvin “Magic” Johnson Park, the largest park in South Los Angeles, is putting the finishing touches on its revitalization of Phase 1B and will be re-opening to the public this February.
“The continuing efforts of the renovation at Magic Johnson Park further transforms this park for the community, allowing for greater access to nature and advancing sustainability efforts as a model for urban parks”, said Wendy Chan, MIG Senior Landscape Architect. “We hope the opening of Phase 1B brings more of the community out to enjoy its new amenities, especially during a time when access to the outdoors is as important as ever.”
Hailed as the gold star in sustainable park design, the project not only offers a hub for the community to gather and recreate but demonstrates how urban environments can be models of water conservation. This next phase will include ¾ mile of walking trails, an off-leash dog park, educational California native habitat gardens, an informal natural amphitheater, a ¼ mile fitness loop with exercise equipment, and a community flexible lawn space. With the opening of Phase 1B, it will be the first off-leash dog park in South Los Angeles. The first phase of the renovation, which officially opened to the public in January 2021, is a world-class urban park for the community while also serving as a model for sustainability and conservation for the County of Los Angeles.

This project diverts and captures stormwater runoff from the community’s 375-acre watershed which is part of the overall Compton Creek Watershed. The stormwater is then treated through a system of processes including natural biofiltration through mitigated wetlands surrounding one of the park’s two lakes. The treated water is stored within both lakes and reused for on-site park irrigation. With this innovative capture and recycled water system, the project was designed to be environmentally sound, and to create a model for other parks to integrate water sustainability design. The goal was to create something that connects residents with nature in a way that inspires community, culture, healthy living and learning.

The project also closed out 2021 with six awards under its belt. • American Council of Engineering Companies (ACEC-CA): Honor Award • American Society of Civil Engineers - Los Angeles (ASCE): Sustainable Engineering Project of the Year • American Society of Landscape Architects - Southern California Chapter: Quality of Life Award of Excellence, Honor Award for Parksand Recreation
• Los Angeles Business Council (LABC): Architectural Award for Civic • Southern California Development Forum (SCDF): Honor Award in the Civic category • United States Green Building Council - Los Angeles (USGBC-LA): Water, Equity and Environmental Justice, and Project of the Year
MIG is the prime design consultant through Los Angeles County Development Authority and Los Angeles County Parks and Recreation. The firm collaborated with 20+ sub-consultants on the project.

City of Vernon, CA | Rebranding and Strategic Communications Services | pg. 24 March 2013

AFFIDAVIT OF NON-COLLUSION BY CONTRACTOR

STATE OF CALIFORNIA )
) ss

COUNTY OF LOS ANGELES )
_______________________________________________________________, being first duly sworn deposes and says that he/she is ______________________________________________________________________ (Insert "Sole Owner", "Partner", "President, "Secretary", or other proper title) of______________________________________________________________________________________ (Insert name of bidder)
who submits herewith to the City of Vernon a bid/proposal; That all statements of fact in such bid/proposal are true; That such bid/proposal was not made in the interest of or on behalf of any undisclosed person, partnership, company, association, organization or corporation; That such bid/proposal is genuine and not collusive or sham; That said bidder has not, directly or indirectly by agreement, communication or conference with anyone attempted to induce action prejudicial to the interest of the City of Vernon, or of any other bidder or anyone else interested in the proposed contract; and further That prior to the public opening and reading of bids/proposals, said bidder:
a. Did not directly or indirectly, induce or solicit anyone else to submit a false or sham bid/proposal;
b. Did not directly or indirectly, collude, conspire, connive or agree with anyone else that said bidder or anyone else would submit a false or sham bid/proposal, or that anyone should refrain from bidding or withdraw his/her bid/proposal;
c. Did not, in any manner, directly or indirectly seek by agreement, communication or conference with anyone to raise or fix the bid/proposal price of said bidder or of anyone else, or to raise or fix any overhead, profit or cost element of his/her bid/proposal price, or of that of anyone else; d. Did not, directly or indirectly, submit his/her bid/proposal price or any breakdown thereof, or the contents thereof, or divulge information or data relative thereto, to any corporation, partnership, company, association, organization, bid depository, or to any member or agent thereof, or to any individual or group of individuals, except the City of Vernon, or to any person or persons who have a partnership or other financial interest with said bidder in his/her business.

I certify under penalty of perjury that the above information is correct By:______________________________________ Title:________________________________ Date:____________________________________

City of Vernon Rebranding and Strategic Communications Services Request for Proposals
Principal, Chief Development Officer
Christopher Beynon, AICP
Moore Iacofano Goltsman, Inc. (MIG)
02/07/24
Principal, Chief Development Officer
City of Vernon, CA | Rebranding and Strategic Communications Services | pg. 25

EXHIBIT B

SCHEDULE

INITIAL YEAR
Phase 1 Project Management

1.1 Ongoing Project Management and Coordination $20,000

1.2 Project Initiation Meeting $3,500
Phase 2 Rebranding

2.1 Branding Workshop, Logo Questionnaire and Research $9,000

2.2 Visual Identity Development $7,000

2.3 Logo and Tagline Development $8,000

2.4 Stakeholder Outreach $11,000

2.5 Logo Refinements and Final Files $5,000

2.6 Brand Strategy $5,000

2.7 Brand Manual $3,500

2.8 Asset Production $15,000
Phase 3 Strategic Marketing & Communications

3.1 Audit and Analysis $4,000

3.2 Marketing and Communications Plan $6,000

3.3 Social Media Management $18,000
Phase 4 Media Advisory/PIO Services

4.1 Media Relations Plan Development $4,000

4.2 Media Relations Implementation and Facilitation $16,000

4.3 Ongoing Reporting and Evaluation $4,000
TOTAL $139,000

FEES & COSTS
*Scope can be adjusted based on budget requirements
City of Vernon, CA | Rebranding and Strategic Communications Services | pg. 7 OPTIONAL YEARS 2 AND 3
Phase 1 Project Management

1.1 Ongoing Project Management and Coordination $15,000

1.2 Project Initiation Meeting N/A
Phase 2 Rebranding

2.1 Branding Workshop, Logo Questionnaire and Research N/A

2.2 Visual Identity Development N/A

2.3 Logo and Tagline Development N/A

2.4 Stakeholder Outreach N/A

2.5 Logo Refinements and Final Files N/A

2.6 Brand Strategy N/A

2.7 Brand Manual N/A

2.8 Asset Production $10,000
Phase 3 Strategic Marketing & Communications

3.1 Audit and Analysis N/A

3.2 Marketing and Communications Plan Update $2,000

3.3 Social Media Management $30,000
Phase 4 Media Advisory/PIO Services

4.1 Media Relations Plan Update $2,000

4.2 Media Relations Implementation and Facilitation $20,000

4.3 Ongoing Reporting and Evaluation $4,000
TOTAL (PER YEAR) $83,000
FEES & COSTS, CONT.

City of Vernon, CA | Rebranding and Strategic Communications Services | pg. 8

EXHIBIT C

EQUAL EMPLOYMENT OPPORTUNITY

PRACTICES PROVISIONS
A. Contractor certifies and represents that, during the performance of this Agreement, the contractor and each subcontractor shall adhere to equal opportunity employment practices to assure that applicants and employees are treated equally and are not discriminated against because of their race, religious creed, color, national origin, ancestry, handicap, sex, or age. Contractor further certifies that it will not maintain any segregated facilities.

B. Contractor agrees that it shall, in all solicitations or advertisements for applicants for employment placed by or on behalf of Contractor, state that it is an "Equal Opportunity Employer" or that all qualified applicants will receive consideration for employment without regard to their race, religious creed, color, national origin, ancestry, handicap, sex or age.

C. Contractor agrees that it shall, if requested to do so by the City, certify that it has not, in the performance of this Agreement, discriminated against applicants or employees because of their membership in a protected class.

D. Contractor agrees to provide the City with access to, and, if requested to do so by City, through its awarding authority, provide copies of all of its records pertaining or relating to its employment practices, except to the extent such records or portions of such records are confidential or privileged under state or federal law.

E. Nothing contained in this Agreement shall be construed in any manner as to require or permit any act which is prohibited by law.