2022 Fireworks Enforcement
IF YOU LIGHT IT – WE’LL WRITE IT
Because Fireworks
Scare Pets, Stress Vets, Start Fires,
Cause Injury
August 16, 2022
PARTICIPATING
DEPARTMENTS
Proactive Public Outreach and Support:
• Public Works
• Information Technology
• PIO
• Business License Staff (rental property information)
• City Attorney’s Office- Prosecution and Citation
Appeals
Field Enforcement:
• Police: 4 Police Officers
• Code Enforcement / Animal Control: 11 Officers
• Fire Prevention: 3 Inspectors
Field Enforcement Efforts:
Fines
Progressive Administrative Fine
Schedule
• $1,000 Minimum Fine
• $2,000 Second Violation
• $3,000 Maximum Fine
• May be issued to the
property owner for tenant
violations
• Misdemeanor Notice To Appear
Fines
• $1,000 Maximum fine
and/or 6 months in jail
Proactive Public Outreach:
Direct Messaging
Fireworks Prohibited notices sent to rental
property owners
• 5,340 (2022)
• 5,367 (2021)
City’s digital newsletter distributed to over
• 35,000 subscribers (2022)
• 34,500 subscribers (2021)
Water Bill mail inserts (new this year):
• 71,000 total inserts included in the May and
June water/sanitation bills
Proactive Public Outreach
• 100 posters placed inside 50 VVTA buses
• 11 fireworks program posters placed at bus stops
• 22 street light banners installed by Public Works crews throughout residential areas
• 228 radio spots aired on five radio stations (English & Spanish) • 300,000 impressions from digital ads on Victor Valley News Group • 4 Electronic traffic message boards placed at key traffic areas • Cards distributed at community events
Public Information
Outreach:
Social Media
Interactions
5490
1606
773
0 1000
2000
3000
4000
5000
6000
2020 2021 2022
Social Media Interactions
Public Information Outreach:
Internet/Mobile Device Advertising (Geofencing)
• Repeat Impression
Areas with Highest geofencing interaction
Locations
6 Total Impressions
298,377
Ad Interactions
1.06% (3,157)
Program Engagements
1.18 % (3,513)
*Nearly 17 x Nat’l Ave.
2022 Firework Hard Costs
Total Hard Costs: $16,087
Improved Report Access:
Residents experienced direct access to our
fireworks report through revised website links-
requiring less clicks.
Improved Reporting Page:
Residents experienced faster report completion,
improved map use and easier location reporting.
Proactive Public Outreach:
Resident Reporting
Online Resident Fireworks Reports
56 200
610
1131
1041
5873 43 41
97 614
44 13 14 15 23
207
102
0 200
400
600
800
1000
1200
WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 (July 4th) WEEK 6
2020 2021 2022
2021 2022
Fireworks Activity
Field Enforcement Efforts
13 121
28 10
114
19 8
57 11
0 20 40 60 80 100 120 140
Officers on July
4th
Number Officers
Patrol Shifts
2020
2021
2022
180
91 47
0 20
40 60
80 100
120
140
160
180
200
2020 2021 2022
TOTAL FINES ISSUED
Total Fines Issued
Field Enforcement Efforts:
Officers and Citations Issued on July 4th
110
64 36
8 10 13
0 20
40 60
80 100
120
2020 2021 2022
Citations Issued
Number of Officers
Location of Fourth of July Citations
2022
2021
50 532
200
0 100 200 300 400 500 600
2022
2021
2020
Confiscated Fireworks (lbs.)
Plus, 11,000 lbs. of fireworks confiscated at
the State Agriculture station check point
Animal Care and Control:
Impacts to Pets
Animal Control pet related impacts (July 4th Weekend 2021) • Calls for loose or contained animals: 53
• After hours calls: 18
• Deceased Animal calls: 4
Animal Control pet related impacts (July 4th Weekend 2022) • Calls for loose or contained animals: 29
• After hours calls: 14
• Deceased animal calls: 1
2022 Fireworks Summary
• Expanded Code Enforcement staffing provided:
o Added Officers for weekend patrols
o Weekday patrols
o Next day onsite report responses with door hangers
o Added July 4th staff
• Prior year zero tolerance enforcement resulted in reduced fireworks activity
• Expanded warning notices mailed to residents and rental property owners
• Noted increase in rental property owner engagement with their tenants • Expanded geofencing advertising and outreach in key areas
2023 Anticipated Improvements
• Enhancement of violation period from 6 months to 36 months • Enhancement of penalty for sales of illegal fireworks (Skyrockets, aerial shells, etc.)
• Expanded weekday patrol shits
• Expanded geofencing advertisement
• Use of drone technology