City of Victorville
Strategic Planning Workshop
July 18, 2023
9:00 a.m. to 1:00 p.m.
City Hall Training Rooms 1 and 2, Second Floor
Facilitators: Jan Perkins, Steve Mermell, and Mary Locey Welcome from Mayor Debra Jones
2 Debra Jones
Mayor
Leslie Irving
Councilmember
Elizabeth Becerra
Mayor Pro Tem
Blanca Gomez
Councilmember
Bob Harriman
Councilmember
Public Comments
3 4
Opening Remarks
from City Manager
Keith Metzler
Workshop Objectives
5 Next
Steps
Understand
information
gathered and
review input
obtained through
engagement
activities
Identify Council
priority strategies
for the Strategic
Plan
Update draft
strategic plan
then present final
plan to City
Council for
adoption
Shared
Understanding
Review Draft
Strategic Plan
Identify
Priority
Strategies
Next Steps
Review vision,
mission,
values, and
draft goals
and strategies
Today’s Agenda
1. Workshop Objectives and Process
Overview
2. Icebreaker
3. Review Accomplishments
4. Review Vision, Mission, and Values
5. Review Goals and Strategies
6. Establish Council Priorities
7. Wrap-up and Next Steps
8. Adjournment
Ground Rules
7 Keep the big
picture in mind
Listen with
respect and
inquiry
Assume good
intent
Stay
focused
Seek
consensus
Time
Management Tool
Items to discuss at a
later time
Bike Rack
Ice Breaker Feedback Tool
9 Instructions
1. Please take out your mobile device
2. Enter www.menti.com in your browser
3. Click Join a Presentation
4. Enter 8-digit access code: 3188 3705
5. Click Submit button
www.menti.com
code: 3188 3705
My favorite
thing about
Victorville is…
10 Provides DIRECTION to the organization
Aligns everyone toward a common PURPOSE
Creates opportunity to UPDATE goals and strategies
Why strategic planning?
Strategic Plan Framework
Vision | Mission | Values
Broad, Multi-Year
Goals
Strategies to
Achieve Each Goal
Implementation
Action Plan
Goal
Strategy Strategy
Facilitate City
Council
Strategic
Planning
Workshop
Management
Partners drafts
Strategic Plan
based on input
and staff takes to
to Council for
adoption
Management
Partners and
staff create
Implementation
Action Plan
Overview of the Input Process
City Council
Interviews
Department
Director Input
Employee
Survey
Community
Survey
Key Priorities Gathered from Input Process
Community
Priorities
City Council
Priorities
Employee
Priorities
Employee Priorities
• Public Safety
• Financial Sustainability
• Organizational Effectiveness
• Reduce Homelessness
• Infrastructure
Community Survey
• Public Safety
• Reduce Homelessness
• Infrastructure
• Economic Development
• Financial Sustainability
City Council
• Quality of Life
• Public Safety
• Reduce homelessness
• Infrastructure
• Economic Development
• Cooperation with Regional
Partners
Review Accomplishments
15 Exploring
the
Commons
Vision, Mission and Values
Vision
Statement of where we are going
Missing uniqueness
of Victorville
Refresh “key city”
Missing innovation
Changes to the vision statement are
suggested for three reasons
Discussion of Vision
The key city of the High
Desert for opportunity,
inclusiveness and
prosperity leading to a
bright future.
Current
Leader of the High Desert
region in providing a balanced
quality of life for its residents
through job creation
and community development.
Proposed
Does the Council concur
with the suggested
vision statement?
Mission
Statement of the organization’s purpose
Changes to the mission statement are
suggested for three reasons
“Enhancing” does not
speak to mission
Missing businesses
Ultimately here to
serve
Discussion of Mission
Enhancing the lives of those
who live and work in Victorville
through commitment,
engagement and transparency,
providing high quality public
services so all may thrive.
Current
Serve the Community of
Victorville through commitment,
engagement, and transparency,
while providing the highest
quality public services to
businesses and residents.
Proposed
Does the Council concur
with the suggested
mission statement?
Our
Organizational
Values:
No Changes
Proposed
21 Accountability
Transparency
Excellent Customer
Service
Integrity
22 Break
Seven Broad Goals…
Provide the
direction and
focus of the
organization
including
resource
decisions
Are multi-year
in nature
Are achieved
through a
range of
strategies
Review
Goals and
Strategies
Brief orientation to the draft
Is anything missing?
Do you have questions
about any items?
Seven Goals with Definitions
25 •Foster fiscal health through disciplined long-term
planning, cost control, increased revenues, and cost
recovery.
A. Financial Sustainability
•Implement public safety strategies to support a thriving and growing community.B. Public Safety
•Support the economic vitality and preservation of the
community for all its members.
C. Community and
Economic Development
•Implement effective solutions to reduce homelessness.D. Reduce Homelessness •Create a healthy and livable community by maintaining
the city’s assets through investment in infrastructure
and innovations.
E. Invest in Infrastructure
•Build strong connections with community partners,
residents, and employees.
F. Communication and
Outreach
•Provide high-quality services through a commitment to
local government best practices and employee
development, support, and retention.
G. Organizational
Effectiveness and
Sustainability
Goal A
Proposed
Strategies
Financial Sustainability
Foster fiscal health through disciplined
long-term planning, cost control, increased
revenues and cost recovery.
Strategy 1: Develop a multi-year plan and specific strategies to address pension obligations in light of increasing pension costs and resulting pressures on the general fund.
Strategy 2: Implement proactive business licensing activities for rental properties in order to increase revenue opportunities.
Strategy 3: Establish fund balance reserve targets for all major funds in addition to the General Fund.
Strategy 4: Consider revising General Fund reserve policy to provide that funds in excess of target be utilized to address capital replacement and unfunded pension liabilities.
Strategy 5: Explore potential for creating a Community Facilities District or other financing mechanisms for installation, operation and maintenance of various public improvements.
Strategy 6: Evaluate underfunded Landscape Maintenance
Assessment Districts to improve ability to finance desired City beautification projects.
Goal B
Proposed
Strategies
Public Safety
Implement public safety strategies to
support a thriving and growing community.
Strategy 1: Prepare a Standard of Cover to help shape the future growth of the Victorville Fire Department.
Strategy 2: Re-envision animal care and control by expanding outreach and service levels, including increased animal licensing.
Strategy 3: Evaluate current animal shelter conditions to identify appropriate solutions for long-term needs.
Strategy 4: Complete site feasibility, design, and financing for a new police station.
Strategy 5: Evaluate feasibility of a community-wide
paramedicine program.
Strategy 6: . Expand Emergency Medical Services response capabilities.
Strategy 7: Continue seeking funding to invest in technology that will assist efficient and effective police operations.
Goal C
Proposed
Strategies
Community and Economic
Development
Support the economic vitality and
preservation of the community for all its
members.
Strategy 1: Implement the Community Revitalization and
Investment Authority (CRIA) for Old Town.
Strategy 2: Implement Old Town façade improvement program and seek funding to sustain the program in future years.
Strategy 3: Complete the 7th Street – Old Town streetscape to provide an upgraded appearance for the area.
Strategy 4: Complete next phases of large runway
reconstruction at the Southern California Logistics Airport.
Strategy 5: Complete Airport Layout Plan (ALP).
Strategy 6: Implement the vacant property registration system.
Strategy 7: Attract new businesses to the community and work to retain existing businesses.
Strategy 8: Develop regulations and standards to manage and promote street vendors.
Goal D
Proposed
Strategies
Reduce Homelessness
Implement effective solutions to reduce
homelessness.
Strategy 1: Complete construction and open Wellness Center Campus including low-barrier emergency shelter, recuperative care facility, medical clinic, and wraparound supportive services.
Strategy 2: Seek funding for and implement Phase 2 (interim housing) of Wellness Center.
Strategy 3: Expand on the existing homelessness outreach network to effectively engage the homeless community in services.
Strategy 4: Evaluate the effectiveness of coordination of homelessness services.
Strategy 5: Strengthen collaboration with the County and other entities to identify new funding opportunities and expand partnerships for homelessness services.
Goal E
Proposed
Strategies
Invest in Infrastructure
Create a healthy and livable community by
maintaining the city’s assets through
investment in infrastructure and
innovations.
Strategy 1: Develop a Comprehensive Facilities and
Maintenance Master Plan.
Strategy 2: Implement the Library Master Plan to complete the relocation and expansion of the library to improve and enhance library services in the community.
Strategy 3: Seek grant funding and complete the final phase of advanced metering infrastructure (AMI) to improve water efficiency and reduce costs over the long term.
Strategy 4: Continue implementing and seeking grant funding to complete the citywide bikeway network to enhance livability of the city.
Strategy 5: Complete design and begin construction of the new recycled water reservoir to enhance water resources.
Goal E
Proposed
Strategies
(continued)
Strategy 6: Site, design and construct a consolidated recycling center to ensure compliance with State requirements.
Strategy 7: Implement priority projects identified in the Parks and Recreation Master Plan.
Strategy 8: Complete Kern River interconnection project with Victorville Municipal Utility Services.
Strategy 9: Develop a reclaimed water master plan and identify funding to expand the City’s reclaimed water system.
Strategy 10: Explore long-term solutions for water rights.
Strategy 11: Continue seeking funding to invest in expanding and preserving our roadway system.
Invest in Infrastructure (continued)
Create a healthy and livable community by
maintaining the city’s assets through
investment in infrastructure and
innovations.
Goal F
Proposed
Strategies
Communication and
Outreach
Build strong connections with community
partners, residents, and employees.
Strategy 1: Implement a city app to better respond to resident requests regarding code enforcement, public works and other items.
Strategy 2: Evaluate the effectiveness of “Victorville 101” civic engagement program.
Strategy 3: Explore opportunities to add or modify community events and activities.
Strategy 4: Evaluate existing recreational programming and consider programming efforts to better connect with
Elementary & High School programming.
Goal G
Proposed
Strategies
Organizational
Effectiveness and
Sustainability
Provide high-quality services through a
commitment to local government best
practices and employee development,
support, and retention.
Strategy 1: Conduct employee stay and exit interviews and provide feedback to departments for organizational
improvement.
Strategy 2: Establish an ongoing training program that is standardized across the organization, to include comprehensive workplace safety training.
Strategy 3: Implement morale and team-building activities for employees.
Strategy 4: Establish meaningful ways to recognize outstanding employee performance.
Strategy 5: Expand the intern program to provide learning and skill building opportunities for local students and be part of a “grow our own talent” initiative for City positions.
Strategy 6: Establish professional development plans for employees to support their growth and demonstrate
commitment to employees’ careers.
Dot Voting
on Top
Priorities
for the Next
Two Years
34 Facilitate City
Council
Strategic
Planning
Workshop
Management
Partners drafts
Strategic Plan
based on input
and staff takes to
to Council for
adoption
Management
Partners and
staff create
Implementation
Action Plan
Strategic Plan Next Steps
Facilitation
team updates draft
Strategic Plan
based on input
Staff takes the
Strategic Plan to
Council for
adoption
Staff creates an
Implementation
Action Plan
Closing
Comments
and
Evaluation
36 Reflections on
today’s
discussions
City of Victorville
Strategic Planning Workshop
Thank you!