PRESENTATIONS
FIREWORKS
SCARE PETS,
STRESS VETS,
START FIRES, AND
CAUSE INJURY
2024
FIREWORKS COMPLIANCE
IF YOU LIGHT IT – WE’LL WRITE IT
PRESENTATION OVERVIEW
FIREWORKS
COMPLIANCE CAMPAIGN
FIRE DEPARTMENT
JULY 4 REPORT
PARTICIPATING DEPARTMENTS
Proactive Public Outreach and Support:
• Business License Division
• City Attorney’s Office- Prosecution and Citation Appeals • Information Technology Department
• Public Information Department
• Public Works Department
Field Enforcement:
• Code Enforcement / Animal Control Divisions
• Fire Prevention Division
• Police:Department
FIREWORKS PATROLS
Patrol Dates:
• May 24, 2024 to July 7, 2024
• 94 Officer shifts patrolled 27 days
July 4, 2024 Staffing Levels:
• Police: 4 Police Officers
• Code Enforcement / Animal Control: 14
Officers
• Fire Prevention: 1 Inspector
PROACTIVE PUBLIC OUTREACH
• 4 Electronic traffic message boards
placed at key traffic areas
• 24 posters at 18 VVTA bus stops
• Digital posters inside VVTA buses
• 28 street light banners in residential areas
• 3 digital newsletters articles (Avg
distribution of 36,500 each)
• 230 radio ads aired on 5 radio stations
(English & Spanish)
• 250,844 impressions and 244,516 views
from digital ads on VVNG
PUBLIC OUTREACH: DIRECT MESSAGING TO
RENTAL PROPERTY OWNERS AND RESIDENTS
RENTAL PROPERTY NOTICES
• 9,255 (2024)
• 3,455 (2023)
• 5,340 (2022)
CITY RESIDENT NOTICES
• 34,535 Notices included in June water bills (2024)
• 35,500 Notices included in June water bills (2023)
PUBLIC INFORMATION DIGITAL MARKETING
• Total Impressions:
• 199,713 between 6/30/2024 – 7/5/2024
• Total Clicks:
• 961
• Program Engagement:
• 48% Click Rate (nearly 7 times the national
average)
PUBLIC INFORMATION SOCIAL MEDIA OUTREACH:
21 Social Media Posts and 6 Stories
51,400 Impressions
45,853 Reach
113 Comments
1,268 Interactions
227 Shares
872 Likes / Reactions
COMPLIANCE EFFORTS
Progressive Administrative Fine
Schedule
$1,000 Minimum Fine
$2,000 Second Violation
$3,000 Maximum Fine
Fines issued to the property owner for
tenant violations
Misdemeanor Notice To Appear Fines
$1,000 Maximum fine and/or 6 months
in jail
Confiscated Fireworks
JULY 4 ENFORCEMENT EFFORTS - 2024
• 19 City Enforcement Officers:
o 4 PD Deputies
o 1 Fire Department Inspectors
o 12 Code Enforcement/ Officers
o 2 Animal Control Officers
• Calls received by PD Dispatch: 135
• Online Reports Submitted to COV: 297
• Confiscated Fireworks: 88 LBS
• Issued Citations: 38
• Increasing use of powerful aerial canister shells
74% of fines issued located
within the west side of the city.
10 of 38 fines issued to rental
property owners
3 fines issued to repeat
offenders
JULY 4TH
CITATIONS
JULY 4
CITATIONS
YEAR
HISTORY
ANIMAL CARE AND CONTROL:
IMPACTS TO PETS
Animal Control pet-related impacts (July 4th Weekend 2024) • Calls for loose or contained animals: 6
• After-hours calls: 8
• Deceased animal calls: 2
Animal Control pet-related impacts (July 4th Weekend 2023) Calls for loose or contained animals: 15
After-hours calls: 60
Deceased animal calls: 17
RESOURCE
MANAGEMENT
• UPSTAFFEDBE314 AND WT311
• 3 CHIEF OFFICERS
• PREPOSITIONED5 MEDIC ENGINES,1 DOZERAND A HAND CREW IN THE HIGH DESERT JULY 4TH TOTAL RESPONSES
42 Victorville
29 Fires
Adelanto
10 Fires
3 EMS
*firework related
*Water Tender and Brush Engine
were added due to Wildland Fire
type of responses requested
*4th of July statistics timeframe:
July 4, 7p.m. to July 5, 8a.m.
2024 FIREWORKS SUMMARY
NOTABLE SUCCESSES
INCREASED POLICE ENFORCEMENT ACTIONS RELATED TO FIREWORKS SALES • Fines issues for the sale of fireworks from a residence EFFECTIVE OUTREACH EFFORTS
• Direct fireworks messaging engagement through mobile devices • Proactive involvement by rental property owners with their tenants INCREASED OFFICER FIREWORKS PATROLS PROVIDED:
• Immediate in person contact with properties reported of fireworks use • Direct officer engagement and support with impacted residents • Deterrence: Patrols established a visual enforcement presence
2024 FIREWORKS SUMMARY CONT. \
NEW CHALLENGES:
ABUNDANT DRY VEGETATIONTHROUGHOUT THE DESERT REGION
• Recent wet season generated extensive dry weeds in open areas INCREASE USE OF LOUD, EXPLOSIVE AND DANGEROUS AERIAL CANISTER SHELLS • Difficult to track and identify their origin.
• Produce intense heat and sparks - easily igniting nearby dry vegetation. LACK OF STATEENFORCEMENT AT STATEBORDER INSPECTION POINTS • Allows people to import illegal fireworks sold and manufactured in other states SALE AND USE OF FIREWORKS IN ADJACENT JURISDICTIONS
• Creates public confusion and entices use of illegal fireworks • Avoidable brush fires strain neighboring fire departments
THANK
YOU!
2024 7/4/24 (1900)-7/5/24 (0800)
2023 7/4/23 (1900)-7/5/23 (0800)
2022 7/4/22 (1900) – 7/5/22 (0800)
2021 7/4/21 (1900) – 7/5/21 (0800)
2020 7/4/20 (1900) – 7/5/20 (0800)