Attachment A:
Economic Development
Newsletter
FY 25-26 Q1 & Q2
NEWSLETTER
ECONOMIC DEVELOPMENT
JANUARY 20, 2026/Vol 6
ECONOMIC DEVELOPMENT WRAPS UP
2025 KEEP IT LOCAL, SHOP VICTORVILLE CAMPAIGN
Economic Development staff wrapped up the second
annual Keep it Local, Shop Victorville campaign in
December 2025, recognizing seven local businesses as
Victorville’s Hidden Gems. The seven-week social
media campaign invites residents to nominate and
vote for their favorite local businesses through a
bracket-style competition. Winners listed on page 5
received a plaque honoring their accomplishment.
This fun campaign promotes shopping local and
highlights the unique businesses in our community.
ECONOMIC DEVELOPMENT JOINS
WHAT’S THE TEA, VV? PODCAST
Economic Development staff recently appeared
on the City’s official podcast, What’s the Tea, VV,
to discuss the importance of shopping local this
holiday season. The episode also highlighted
recent City developments, upcoming businesses,
and the impact of economic development on the
community. It can be viewed on the City’s
YouTube channel.
WHAT’S NEW IN ECONOMIC DEVELOPMENT?
Recently approved by Planning Commission, a
new 4-story WoodSpring Suites hotel is coming
to Victorville, located on the northeast corner
of Cottonwood Ave. and Pahute Ave.
NEW COMMERCIAL DEVELOPMENTS COMING TO VICTORVILLE
The City of Victorville continues to experience economic growth, supported by several new commercial developments that have recently been approved or are currently in the development phase.
Victorville Planning Commission recently
approved the development of a 5,900-square-
foot Walt’s Frozen Custard & Burgers
restaurant, to be located west of Locust
Avenue and Bear Valley Road, adjacent to the
existing Dunkin’ Donuts.
A new 4-story Wyndham Garden Hotel is
coming to Victorville, located just south of
Walmart next to Hawthorn Suites. This addition
will provide more lodging options for visitors,
supporting the City’s growing hospitality and
commercial development.
The Mall of Victor Valley is excited to welcome
Round 1 Bowling & Arcade to the former Sears
location. Offering bowling, arcade games,
billiards, food, drinks, and more, Round 1 brings
a vibrant new entertainment option to our
community and is an exciting addition to our
City.
The Planning Commission approved a Target
shopping center on Roy Rogers Drive and
Amargosa Road, adjacent to the existing Home
Depot shopping center. This development will
expand retail options and add to the City’s
growing commercial corridor.
Since June 1, 2025, the Planning Department has
approved three residential parcel maps and a total of
158 single-family lots. The City currently has eight
developers actively building across twelve active tracts, with additional tract development anticipated in the
near future.
BUILDING PATHWAYS FOR LOCAL YOUTH
UPDATE- ±231,448 SQ.FT. AMERICAN JERKY
Construction on American Jerky’s new ±231,448 sq. ft.
dog treat manufacturing facility began in July 2025 at
the southeast corner of Nisqualli Road and Hesperia
Road. Exterior walls are now up, and development is
progressing steadily. Overall, this project is anticipated to bring roughly 450 jobs to the community, with
construction continuing over the coming months.
RESIDENTIAL DEVELOPMENT
MANUFACTURING FACILITY
INDUSTRIAL DEVELOPMENTUPDATE
ECONOMIC DEVELOPMENTOUTREACH
MEETING WITH HIGH SCHOOL ECONOMICS STUDENTS
Our Economic Development team recently hosted local
high school students at City Hall for an interactive
session on the importance of local economics and how
economic growth impacts our community. Students
explored potential careers in Economic Development
and learned about opportunities with the City of
Victorville. This initiative underscores our
commitment to supporting the youth and inspiring the
next generation of community leaders.
RESIDENTIAL GROWTH ON THE RISE
NEW HOMES, NEW POSSIBILITIES
For 2025, the building department issued over 160 new
single-family home permits and finalized more than 120.
UPDATE
CELEBRATING GRAND OPENINGS
The City of Victorville
celebrated the ribbon
cutting and grand
On November 21st, 2025,
the City of Victorville
proudly celebrated the
grand opening of Angry Chickz,
located at 11604 Amargosa Road. Known
for its bold Nashville-style hot chicken, the
popular restaurant brings flavorful
tenders, sliders, bowls, and customizable
heat levels to the Victor Valley. Stop by to
welcome one of our newest businesses to
the community, and enjoy a fresh dining
option that adds even more variety and
excitement to Victorville’s growing food
scene!
opening of its first Raising Cane’s on
November 18, 2025, at 15640 Roy Rogers
Drive. Known for its chicken fingers,
crinkle-cut fries, Texas toast, and signature
Cane’s sauce, Raising Cane’s offers a new
dining option for residents in the northern
part of the City. As only the second Raising
Cane’s in the Victor Valley region,
Victorville is excited to welcome this
popular restaurant to the community.
CONNECTING WITH LOCAL BUSINESSES - 2025 WRAP UP
As part of the City’s Strategic Plan,
Goal C, Strategy 7 (attract new
businesses and retain existing
businesses), the Economic
Development team strives
throughout the year to connect
with local businesses and raise
awareness about the importance of
shopping local.
As part of that goal, the Economic
Development Department promotes
Shop Local initiatives throughout the
year, including the #MyBizinVV social
media campaign and the Keep It
Local, Shop Victorville program,
where local businesses are
recognized and highlighted on City
platforms for their contributions to
Victorville’s economy. This year, the
City highlighted seven #MyBizinVV
winning businesses and seven Keep
It Local businesses, all of which were
recognized as Victorville’s Hidden
Gems.
1 41 4
Total Businesses Highlighted
2 0 2 5 K e e p i t L o c a l , S h o p V i c t o r v i l l e W i n n e r s Voted Best Tacos - Tacos Al 100% (15441 Anacapa Rd.)
Voted Best Shoe Store - WSS (14766 Bear Valley Rd.)
Voted Best Chicken Wings - Gridiron Pizza (15051 7 St.)th Voted Best Tattoo Shop - Art Junkies (12120 Ridgecrest Rd.) Voted Best Appetizers - Steer N’ Stein (12224 Mariposa Rd.) Voted Best Entertainment - Scandia (12627 Mariposa Rd.) Voted Community Favorite- Chela y Carnitas (14335 Hesperia Rd.) 2 0 2 5 # M y B i z i n V V W i n n e r s
Hair & Nail Precinct
Fruit Avenue
Victor Valley Pet Shop
Sunland Ford
It’s Boba Time
The Turn VV
Jersey Mike’s
THE TURN VV
Jersey Mike’s in Victorville is serving up “The
Juice” at 15683 Roy Rogers Drive. From cold
subs to hot subs, they’re dedicated to crafting
some of the best sandwiches in town with
exceptional customer service and a strong
commitment to community. Every bite delivers
fresh, bold flavor. Stop by and discover why
Jersey Mike’s has become a local favorite!
JERSEY MIKE’S
#MYBIZINVV
SOCI AL MEDI A CAMPAI GN FOR LOCAL BUSI NESSES
YOUR BUSINESS CAN BE NEXT!YOUR BUSINESS CAN BE NEXT!
For more information on how your business could win a
free promotional video, please scan the QR code for more information!
AUGUST 2025 WINNER
SEPTEMBER 2025 WINNER
In September 2023, the Economic Development Department partnered with the Public Information Office to develop a social media campaign that highlights local businesses in the City of Victorville!
Each month, the City of Victorville invites licensed businesses to enter our free monthly #MyBizinVV drawing for a chance to win a free fully-produced promotional video valued at $2,000! To enter into the drawing is easy, all that is needed is to follow the City of Victorville’s social media pages, Instagram @cityofvv or Facebook @cityofvictorville, respond to the monthly question posted by the City of Victorville, and that’s it! The winner is announced on the City of Victorville’s social media pages.
The Turn Golf Lounge at 12044 Dunia Road.
offers state-of-the-art indoor golf simulators
for all skill levels. Whether you’re improving
your swing or enjoying a fun, family-friendly
outing, The Turn VV has something for
everyone. With great drinks, snacks, and a
unique golf experience, it’s a must-visit in the
Victor Valley. Stop by and see the excitement!