Conference Room D
14343 Civic Drive
Victorville, CA
www.victorvilleca.gov
VICTORVILLE CITY COUNCIL
VICTORVILLE LIBRARY BOARD OF TRUSTEES
SOUTHERN CALIFORNIA LOGISTICS AIRPORT AUTHORITY
SUCCESSOR AGENCY TO THE REDEVELOPMENT AGENCY
THE CITY AS HOUSING ASSETS SUCCESSOR
JOINT POWERS FINANCING AUTHORITY
VICTORVILLE WATER DISTRICT
NOTICE: The Mayor has called a Special Meeting
pursuant to Government Code Section 54956.
Thursday, July 30, 2026
9:30 a.m. Special Council Meeting
The
City
Council
holds
its
business
meetings
in
public
in
accordance
with
the
requirements
of
the
Ralph
M.
Brown
Act,
its
established
policies
and
procedures,
and
its
adopted
parliamentary
authority.
The
Council
strives
to
carry
out
its
meetings
in
an
atmosphere
of
professionalism
with
full
participation
by
members
of
the
body
and
the
public.
As
such,
the
Presiding
Officer
is
empowered
to
govern
City
Council
Meetings
to
foster
the
efficient
and
fair
administration
of
City
business
and
reserves
the
right
to
enforce
(or
cause
to
be
enforced)
the
Meeting
Rules
of
Conduct
and
Decorum
as
set
forth
in
Chapter
5 of
the
City
Council Policy and Procedures Manual.
Special
City
Council
Meetings
will
be
held
in-person
at
Victorville
City
Hall
in
Council
Chambers
unless
an
alternate
location
is
noted
above.
The
City
Council
welcomes
and
encourages
public
participation
and
invites
the
community
to
attend
in
person.
If
you
cannot
attend
in
person,
remote
viewing
is
available
through
YouTube
and
Zoom.
Remote
participation
is
available
via
Zoom
using
the following methods:
To join via Computer, Laptop, or Smart Device:
Click
the
blue
Zoom
icon
located
on
the
City’s
website
at
victorvilleca.gov/government/agendas
or
enter the following:
Meeting ID: 867 1758 9981
Passcode: VV123
*To provide comment, click the “Raise Hand” button and the Clerk will unmute you.
To join via Audio only (cell phone or landline):
Dial: (669) 900-9128
Meeting ID: 867 1758 9981
*To provide comment dial *9 to “Raise Hand”
Public
Comments:
Members
of
the
public
may
submit
comments
electronically
by
8:30
a.m.
the
day
of
the
meeting
to
be
distributed
to
City
Council
and
made
available
to
the
public.
Participants
are
invited
to
address
the
Council
only
on
agendized
items.
Public
comments
may
also
be
made
remotely
as
well
as
in
person
during
the
Public
Comment
period
of
the
meeting.
Public
comments
will
be
no
longer
than
three
(3)
minutes
per
community
member,
unless
otherwise
determined
by
the
Presiding
Officer.
Should
a
speaker
conclude
their
comments
prior
to
the
expiration
of
three
(3)
minutes,
the
speaker
waives
the
right
to
speak
for
any
remaining
amount
of
time.
For
further
information
about
how
to
address
the
Council,
please
refer
to
the City's website at
victorvilleca.gov/agendas
.
LEVINE
ACT
DISCLOSURE:
Pursuant
to
the
Levine
Act
(Govt.
Code
section
84308),
any
party
to
a
permit,
license,
contract,
or
other
entitlement
before
the
Victorville
City
Council
is
required
to
disclose
on
the
record
any
campaign
contribution,
including
aggregated
contributions,
of
more
than
$500
made
by
the
party
or
the
party's
agents
within
the
preceding
12 months
to
any
City
official.
Participants
and
agents
are
requested
to
make
this
disclosure
as
well.
The
disclosure
must
include
the
name
of
the
party,
participant,
or
agent,
and
any
other
person
making
the
contribution;
the
name
of
the
recipient,
the
amount
of
the
contribution,
and
the
date
the
contribution was made.
In
compliance
with
the
Americans
with
Disabilities
Act,
if
you
need
special
assistance
to
participate
in
this
meeting,
please
contact
the
City
Clerk's
office
at
(760)
955-5188
no
later
than
24 hours
prior
to
the
meeting.
9:30 a.m. City Council Strategic Planning Workshop
Public Comments
Objectives
·
Provide an overview of the strategic planning process
·
Review and affirm or refine the Vision, Mission, and Values ·
Obtain input on the strategies within each goal
·
Review and affirm or modify Council’s adopted norms
1. Welcome and Introductions
2. Process and Project Overview
3. Review Accomplishments
4. Brief Presentation of Environmental Scan: Context for the Strategic Plan
5. Vision, Mission, and Values
The Vision and Mission have been updated
6. Multi-Year Goals and Strategies
Goals are unchanged; strategies have been updated
7. Communicating the Plan to the Community
8. Review Council's Adopted Norms for Effective Governance
9. Next Steps
10. Adjournment
City of Victorville
City of Victorville
Strategic Planning Session
July 30, 2026
Strategic Plan Framework
Vision
A vision stateme nt is aspirational . It reflects what we hope will be true about our city and community in the future. On the next page, an updated vision statement is presented. It has been updated with input from the leadership team.
Mission
A mission statement articulates the purpose of the organization and what drives employees to show up and deliver quality services for their community. On the next page, an updated mission statement is presented. It has been updated with input from the leadership team.
Values
Values are the principles that guide behavior, influencing how staff interact with one another and how they serve the public.
Multi-Year Goals
Multi-year goals represent what the city must do well to achieve its vision. Each goal has an associated statement that defines what success looks like. The goals remain the same as in the previous Strategic Plan. They are:
A. Financial Sustainability
B. Public Safety
C. Community and Economic Development
D. Reduce Homelessness
E. Invest in Infrastructure
F. Communication and Outreach
G. Organizational Effectiveness and Sustainability
Strategies
Strategies are the projects, programs, or initiatives that the city must implement to make progress toward its goas. They can reflect work that is in progress or that is new for the organization.
Strategies may take multiple years to complete. On the following pages, updated strategies are shown for review with the Council.
City of Victorville 2
VISION, MISSION, AND VALUES
Vision
The updated version for review by the Council is:
Victorville leads the region as a premier destination for opportunity, innovation, and quality of life – a community where residents thrive and one the region looks to for what comes next.
Mission
The updated version for review by the Council is:
Connecting to our community with compassion, responsiveness, and commitment, proactively delivering high quality public services that provide for safety, well-being, and quality of life.
Values
Values are the behaviors exhibited when employees are at their best. They are the ways in which employees show up for one another and the way in which they serve the public. Victorville’s current values are:
Integrity: We model ethical behavior in our words and actions. We lead by example to positively represent the City and community.
Excellent Customer Service: We commit to being responsive to individuals, listening to the community, and serving all with compassion and excellence.
Accountability: We work to the highest standards of proficiency and expertise. We are accountable to the public, the City of Victorville, and ourselves.
Transparency: We safeguard public trust through open communication and honest business practices. Our credibility depends on our conduct and stewardship of all resources.
NOTES
City of Victorville 3
MULTI-YEAR GOALS
A) FINANCIAL SUSTAINABILITY
Success Statement
Build a resilient financial future through strategic and responsible planning, careful stewardship of public funds, diversified revenue streams, and optimized cost recovery.
Strategies
1. Formalize and update fund balance reserve policies for all major and enterprise funds to address operating, capital replacement, and pension obligation needs.
2. Develop a long-term capital asset replacement plan to ensure sustainable funding for major City equipment, facilities, and technology.
3. Develop and implement a comprehensive grant tracking and management system to improve compliance, performance, and the City's ability to secure federal, state, and regional funding.
4. Develop and implement a multi-pronged strategy to manage increasing pension obligations.
5. Implement ongoing proactive business licensing activities for commercial properties to increase revenue opportunities and enhance maintenance and appeal within commercial areas.
6. Explore tax measures, special tax assessments, changes to the Community Facilities Districts (CFD), Landscape Maintenance Assessment District (LMAD), and other cost recovery tools to most efficiently fund infrastructure and service needs.
NOTES
City of Victorville 4
B) PUBLIC SAFETY
Success Statement
Implement public safety strategies to support a thriving and growing community.
Potential Strategies
1. Expand Animal Services, including increased outreach, service levels, and animal licensing.
2. Complete design, financing, and begin construction of a new police station.
3. Explore innovative technologies to improve the efficiency and effectiveness of police operations, including but not limited to technology integration at the Real Time Information Center.
4. Increase Old Town area foot/bike patrols.
5. Evaluate the feasibility of a community-wide paramedicine program.
6. Develop a funding plan for the remodel and expansion of Fire Station 313 and the build- out and expansion of fire stations to address service coverage gaps.
7. Modernize citation issuance for Code Enforcement, Animal Services, and parking fines to improve reconciliation and real-time records.
8. Expand HAZMAT response capabilities to be more aligned with local risk.
9. Update the Local Road Safety Plan.
NOTES
City of Victorville 5
C) COMMUNITY AND ECONOMIC DEVELOPMENT
Success Statement
Support the economic vitality and preservation of the community for all its members.
Potential Strategies
1. Obtain County financial participation in the Community Revitalization and Investment Authority (CRIA) which can be used to support housing, mixed-use projects, and local small businesses in Old Town.
2. Identify funding and begin construction for the Old Town streetscape project to provide an upgraded appearance for the area.
3. Explore the feasibility, siting, and design of a licensed vendor hub.
4. Enhance outreach efforts to attract industrial businesses within the Southern California Logistics Airport (SCLA).
5. Complete the reconstruction of runway, taxiway improvements at the SCLA.
6. Examine and pursue redevelopment opportunities for City and SCLA owned properties.
7. Using technology, develop and implement a blight reduction program that proactively identifies, abates, and restores unmaintained properties.
8. Implement the Housing Element of the General Plan, including drafting the 7th Cycle and associated environmental reviews.
9. Complete existing plan and update the community needs assessment for the Parks and Recreation Master Plan and develop an action plan based on results.
10. Evaluate taking over the fairgrounds for the purpose of improving the City’s image and its economic and social impact to the community.
NOTES
City of Victorville 6
D) REDUCE HOMELESSNESS
Success Statement
Implement effective solutions to reduce homelessness.
Potential Strategies
1. Advocate for long-term, sustainable funding sources for homelessness resources and services.
2. Evaluate the feasibility of Phase 2 (including but not limited to transitional housing) of the Wellness Center, including project scope and funding sources.
3. Strengthen partnerships with federal, state, county, local agencies, and non- governmental organizations to collaborate on strategies to address homelessness.
4. Evaluate feasibility of obtaining Prohousing Designation with California Department of Housing and Community Development (HCD).
NOTES
City of Victorville 7
E) INVEST IN INFRASTRUCTURE
Success Statement
Create a healthy and livable community by maintaining the city’s assets through investment in infrastructure and innovations.
Potential Strategies
1. Develop a Comprehensive Facility Plan, including solar and electric plug-in facilities and Maintenance Master Plan.
2. Complete construction of the new recycled water reservoir to enhance water resources.
3. Develop a reclaimed water master plan, identify funding, and expand the use of reclaimed water.
4. Complete design and fund construction of the Industrial Wastewater Treatment Plant (IWWTP) expansion.
5. Site and complete construction drawings for a consolidated recycling center to ensure continued compliance with State requirements.
6. Implement priority projects identified in the Capital Improvement Plans.
7. Improve traffic flow and intersection safety through the use of technology.
8. Expand our relationship with Southern California Edison to address shortfalls in the capacity of their electric infrastructure.
9. Complete construction of Civic Plaza.
10. Evaluate and identify potential site location and conceptual plan for a sports complex.
NOTES
City of Victorville 8
F) COMMUNICATION AND OUTREACH
Success Statement
Build strong connections with community partners, residents, and employees.
Potential Strategies
1. Develop and adopt a legislative platform.
2. Create a youth advisory group made up of Victorville residents that work within our Teen Activities Group (TAG), to include and participate in civic engagement activities.
3. Develop a sign program to create public awareness of our community’s use of differing technologies for law enforcement purposes.
4. Expand our citywide communication strategy to include public safety success to strengthen transparency, share results, and highlight City programs.
5. Launch the Public, Educational, and Governmental Access (PEG) Channel and secure associated funding.
6. Build a strong local identity and sense of community through a city branded and online merchandise store.
7. Explore opportunities to expand, modify, and add community events and activities, including a Route 66 100th Anniversary celebration.
8. Activate Old Town with regularly occurring community events and farmers markets.
9. Develop a community/performing arts program that connects the City with local artists.
10. Enhance the Victorville 101 Bus Tour and update the content of the tour with evolving City priorities and incorporate participant feedback.
11. Work with Caltrans to develop a framework for beautification of its right of ways and the enforcement of local codes.
NOTES
City of Victorville 9
G) ORGANIZATIONAL EFFECTIVENESS AND
SUSTAINABILITY
Success Statement
Provide high-quality services through a commitment to local government best practices and employee development, support, and retention.
Potential Strategies
1. Increase awareness about the multiple employee engagement and development programs that help the City become recognized as a destination organization.
2. Expand workplace culture initiatives to build connections and foster camaraderie.
3. Expand the intern and volunteer program to involve high school and vocational participants for all City departments.
4. Enhance standardized, ongoing training programs across the organization, including comprehensive workplace safety training.
5. Explore opportunities to expand employee support programs, including stay interviews.
NOTES
City of Victorville 10
NORMS FOR EFFECTIVE GOVERNANCE
In 2023, the City Council adopted a set of 13 norms for effective governance, as shown below.
We will review and affirm or modify these.
1. We conduct ourselves in a professional manner during meetings and beyond.
2. We respect open government both in word and deed.
3. We expect civil, intelligent public discourse.
4. We are efficient in our meetings.
5. We treat all members of the public with respect.
6. We contribute to a positive workplace environment.
7. We yield ourselves to the Council-Manager form of government, and Councilmembers do not interfere with the role of the City Manager or any professional duties of City staff.
8. We keep confidential matters confidential.
9. We foster a good working relationship between Councilmembers and staff to promote good goal setting, policy making, and service delivery.
10. We understand that the Council acts as a body, all members are equal, and policy direction is only given by a majority vote of the Council.
11. We support staff’s obligation to implement decisions made by the Council, even if one of us doesn’t agree with the Council’s decision.
12. We are prepared for Council meetings and ask our questions of staff in advance so we can avoid surprising staff at the meetings. We know this is good teamwork.
13. We act with high integrity in all matters and comply with our code of ethics.
Discussion Prompts:
• Do these norms resonate?
• Are any changes needed?
NOTES