Attachment A:
Economic Development
Newsletter – FY 25-26 Q3
&Q4
W H A T ’ S N E W I N E C O N O M I C D E V E L O P M E N T ?
N E W S L E T T E R
E C O N O M I C D E V E L O P M E N T
F Y 2 0 2 5 / 2 6 Q 3 - Q 4
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On April 9, 2026, the City of Victorville hosted its Old Town Networking & Partnership Event, bringing together approximately 80 attendees and 13 vendors. T he event provided an opportunity for brokers, business owners, investors, and community
stakeholders to connect and discuss the City's vision for revitalizing Old Town Victorville.
The event was a success, generating valuable conversations and connections focused on future investment and growth. The City looks forward to continuing these efforts through future networking opportunities and events.
O l d T o w n N e t w o r k i n g & P a r t n e r s h i p E v e n t
E C O N O M I C D E V E L O P M E N T H O S T S U C C E S S F U L In an effort to encourage residen ts to shop locally, staff launche d the Victorville Open Rewards program, a free mobile rewards app that allows users to earn cash-back rewards when they shop at p articipating Victorville businesses. Users can earn rewards by linking eligible payment cards or scanning qualifying receipts in the app, then redeem their accumulated rewards for cash after making a subsequent qualifying purchase at a participating Victorville business. The program makes it easy for residents and visitors to support local businesses while ea rning money back on their purchases.
O p e n R e w a r d s : S h o p L o c a l A p p
V I C T O R V I L L E L A U N C H E S N E W
The app is free to downlaod on the Apple App Store or Google Play Store. Download Now! Victorville, CA
In May, the City of Victorville was proudly represented at the annual CBC Symposium.
Economic Development Administrator Mica Schuler presented on the exciting growth and momentum taking place throughout the City, highlighting economic development initiatives, new investment op portunities, and the City's continued commitment to creating a thriving community for residents, businesses, and visitors.
C o l d w e l l B a n k e r 2 0 2 6 E c o n o m i c & R e a l E s t a t e S y m p o s i u m
E C O N O M I C D E V E L O P M E N T S T A F F P R E S E N T A T
Pandora Jewelry
Brew Roooster Coffee
W E L C O M E T O V I C T O R V I L L E
B u s i n e s s R e t e n t i o n & O u t r e a c h
To foster a business-friendly environment, Staff personally visit newly opened businesses to welcome them to the Victorville business community. During each visit, businesses receive a Victorville-branded welcome box filled with helpful resources and promotional items. These visits provide an opportunity to build relationships, answer questions, and create open lines of communication, reinforcing the City's commitment to
supporting local businesses and helping them succeed.
High Desert Sushi
C H E L A Y C A R N I T A S
M A Y 2 0 2 6 W I N N E R
H O L I D A Y S K A T I N G C E N T E R
J U N E 2 0 2 6 W I N N E R
Chela y Carnitas is a local favorite serving authentic Mexican cuisine, including its fan-favorite specialty gorditas, along with traditional carnitas, tacos, burritos, and more. Visit them at 14335 Hesperia Rd, Victorville, CA 92392.
Holiday Skating Center brings retro roller skating fun to Victorville with themed skate nights, family-friendly entertainment, and party rentals for all occasions.
Skate on over to 14950 Palmdale Rd, Victorville, CA 92392 for lots of fun!
CELEBRATING OUR BUSINESSES
i n V i c t o r v i l l e !
R I B B O N C U T T I N G S
Famous Dave's has officially opened its doors at Restaurant Row on Amargosa Road, bringing its award-winning barbecue to the Victor Valley for the first time. The new restaurant expands local dining options and adds another recognizable brand to Victorville's growing restaurant scene.
FAMOUS DAVE’S OPENS FIRST VICTOR VALLEY
LOCATION - 5/29/26
P A N D O R A J E W E L R Y O P E N S A T T H E
M A L L O F V I C T O R V A L L E Y - 5 / 2 2 / 2 6 Pandora Jewelry has joined the lineup at The Mall of Victor Valley, offering shoppers a new destination for customizable jewelry, gifts, and accessories. The addition further enhances the City's retail offerings and shopping experience.
M I G U E L S U S H I O P E N S
O N P A L M D A L E R O A D - 1 2 / 1 5 / 2 5
Miguel Sushi is now serving customers at the shopping center located at Palmdale Road and Park Avenue. The new restaurant adds to Victorville's diverse dining options, providing residents and visitors with another local choice for fresh Japanese cuisine. #MYBIZINVV SOCIAL MEDIA CAMPAIGN
The #MyBizinVV program promotes Victorville businesses by awarding one licensed b usiness each month with a professionally produced promotional video valued at $2,000, showcasing local busi nesses through the City's social media channels. Staff recognized the following winners:
C O M M E R C I A L D E V E L O P M E N T S
C O M I N G S O O N :
T a r g e t - A n c h o r e d S h o p p i n g C e n t e r The City of Victorville is excited to welcome a new Target-anch ored shopping center as part of Phase II of Desert Sky Plaza located northeast of Roy Rogers Drive and Amargosa Road. The approximately 30-acre development will bring a variety of new retail, dining, and service businesses to the community, including Burlington, Ross Dress for Less, Five Below, Better Buzz Coffee, Luna Grill, 85°C Bakery Café, Ono Hawaiian BBQ, Yogurtland, Chase Bank, and more. Construction is anticipated to begin Q3 of 2026.
N E W M C D O N A L D ’ S
a t N W c o r n e r o f R o y R o g e r s D r . & A m a r g o s a R d .
The Amargosa Shopping Center will soon welcome a new McDonald’s restaurant at the northwest corner of Amargosa Road, bringing additional dining opportunities and continued commercial growth to the area.
H A M P T O N I N N
B r e a k s G r o u n d o n N e w 1 1 9 - R o o m H o t e l Construction is underway on a new five-story, 119-room Hampton Inn located at 12820 Locust Avenue (at M ariposa Road). The new hotel will expand Victorville's lodging options, support tourism and business travel, and further strengthen the City's growing hospitality sector.
N E W R E T A I L E R S
C o m i n g t o V i c t o r v i l l e S o o n !
D U T C H B R O S O P E N S N E W L O C A T I O N
a t N E c o r n e r o f P a l m d a l e R d . & C a n t i n a S t .
Dutch Bros opened its third Vic torville location on the west sid e of the City near U.S. Highway 395 as part of a new commercial development that also includes a new Quick Quack car wash.
N E W A U T O Z O N E
a t N W c o r n e r o f M o j a v e D r . & E l E v a d o R d .
A new AutoZone is currently being constructed at 14394 Mojave Drive.
RESIDENTIAL GROWTH
C O N T I N U E D R E S I D E N T I A L G R O W T H
& S T A T S U P D A T E
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S IN G L E - F A M IL Y T R A C T S
U N D E R C O N S T R U C T IO N
A C T IV E
Victorville continues to experience strong residential growth to support its expanding population and workforce. The City currently has approximately 1,324 proposed housing units in the development pipeline, along with 651 approved housing units and six tentative tract maps representing 1,407 future residential lots. Recent multi-family developments include a 99-unit condominium project and a 212-unit apartment community, adding a range of housing options for residents. In addition, there are currently 12 single-family residential tracts under construction, reflecting continued momentum in housing development across the City.
I N D U S T R I A L & O F F I C E D E V E L O P M E N T Plans are in place for an 806,000-square-foot warehouse at the southeast corner of Abbey Lane and Stoddard Wells Road.
A 996,194-square-foot warehouse is proposed in the Ottawa Business Center, situated at the northeast corner of Ottawa Street and Hesperia Road.
A 1.1 million-square-foot industrial warehouse is anticipated at the site of the former golf course within Southern California Logistics Airport (SCLA).
I N D U S T R I A L W A R E H O U S E S I N P L A N N I N G P H A S E
A M E R I C A N J E R K Y
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O F I N D U S T R I A L D E V E L O P M E N T I N T H E P L A N N I N G S T A G E
M E D I C A L O F F I C E S
An 8,095-square-foot medical office building is currently under construction on the east side of Business Center Drive between Silica Drive and Jasmine Street.
A M E R I C A N J E R K Y
Construction is progressing on a new 238,798-square-foot manufacturing facility for American Jerky dog treats, located at the southeast corner of Hesperia Road and Nisqualli Road.
M E D I C A L O F F I C E
A new medical office, spanning 26,355 square feet, is currently under construction at the northeast corner of Amargosa Road and Midtown Drive.
A T M I D T O W N D R .
H O S P I T A L E X P A N S I O N
Desert Valley Hospital is expanding its facilities by constructing an 83,615 square foot, two-story building. This new addition will feature an expanded Emergency Department on the first floor and a Medical Surgical Department on the second floor, enhancing medical services available to the Victor Valley community. 2 7 3 ,2 4 8 S F .
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O F I N D U S T R I A L D E V E L O P M E N T U N D E R C O N S T R U C T I O N
T O B U I L D A S T R O N G W O R K F O R C E I N V I C T O R V I L L E
W O R K I N G W I T H S A N B E R N A R D I N O C O U N T Y W O R K F O R C E D E V E L O P M E N T
W O R K F O R C E & J O B D E V E L O P M E N T
Staff continues to work with San Bernardino County Workforce Development to support local businesses, address workforce needs, and help ensure Victorville meets its workforce demands. As part of these ongoing efforts, Workforce Development recently hosted two multi-industry hiring events in Victorville.
M U L T I - I N D U S T R Y
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F O R V I C T O R V I L L E B U S I N E S S E S
F o r m o r e i n f o r m a t i o n o n t h e s e p r o g r a m s , p l e a s e v i s i t w o r k f o r c e . s b c o u n t y . g o v E c o n o m i c D e v e l o p m e n t i n A c t i o n ! S T A F F O N T H E M O V E :
The Economic Development tea m continues to actively promote Victorville as a premier destination for business investment and growth. This spring, staff att ended MRO Americas in April, IC SC Las Vegas in May, and the Team California Spin-Off Foreign Direct Investment event in May, where they met with developers, retailers, aerospace companies, site selectors, and industry leaders. Through these events and ongoing outreach, staff continues to build relationships, recruit new businesses, and attract investment that supports Victorville's long-term economic growth.
B U S I N E S S A T T R A C T I O N & M A R K E T I N G
HOUSING DIVISION
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C U R R E N T L Y U N D E R W A Y
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B L I G H T C O D E C O M P L I A N C E C A S E S
R E S O L V E D T H R O U G H C D B G F U N D I N G
B E F O R E
A F T E R
G e t a R e f r e s h !
A U T O P A R K S I G N S A T R O Y R O G E R S D R I V E E X I T Recently, the Auto Park advertising signs located on the east and west sides of I-15 near the Roy Rogers Drive freeway interchange were refreshed with new paint to enhance the corridor’s appearance and maintain a clean, welcoming gateway into the City. Additionally, the pylon signs on the west side have been replaced, further improving the overall appearance of the area.
F Y 2 0 2 5 - 2 6 H I G H L I G H T S & M A J O R A C C O M P L I S H M E N T S
W R A P P I N G U P T H E Y E A R
The City of Victorville continued to administer the Community Development Block Grant (CDBG) and HOME Investment Partnerships Program (HOME) to support housing, public service s, neighborhood revitalization, and community development activities benefiting low- and moderate-income residents.
C D B G F Y 2 0 2 5 - 2 6 A C C O M P L I S H M E N T S :
F E D E R A L G R A N T S
The City of Victorville, through its Federal Grants, provides two residential rehabilitation programs: the Senior Home Rehabilitation Program (SHRP) grant and the Residential Rehabilitation Program. The Senior Home Rehabilitation Program is targeted at low-income homeow ners who are at least 62 years old, permanently disabled, or handicapped, offering a one- time grant not exceeding $20,000 to make essential home repai rs. Meanwhile, the Residential Rehabilitation Program offers low-interest deferred loans to income-eligible homeowners, allowing them to receive up to $20,000. The purpose of these funds is to enhance curb appeal and address any health and safety or building code violations. 1 0
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S E N I O R H O M E R E H A B A L I T A T I O N P R O G R A M R E C A P :
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R E S I D E N T I A L R E H A B I L I T A T I O N P R O G R A M R E C A P :
The City's Residential Rehabilita tion Program continues to improve local neighborhoods by helping homeowners make critical repairs and exterior improvements. During Fiscal Year 2025-26, 12 homes were rehabilitated, with four additional projects currently un derway. With $300,000 budgete d for Fiscal Year 2026-27, the program is expected to assist approximately 19 homeo wners, improving the safety, appearance, and longevity of homes throughout the community.
R E C E N T L Y C O M P L E T E D P R O G R A M P R O J E C T :
The project included the installation of all new windows, pressur e washing the exterior, repairing cracks in the stucco, and painting the home's exterior, including the fascia, eaves, and slab edge. The front door was also adjusted and leveled, with new weatherstripping installed to improve weatherization and energy efficiency. 1 2
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U N D E R W A Y
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