Ad Cost Per Horizontal Inch Foothills
Sun Gazette
Visalia Times
Delta
Comments
1st publish date cost per inch $ 32.00 $ 32.00 2nd publish date cost per inch $ 23.50 $ 23.50
TOTAL COST
(per horizontal inch)
$ 55.50 $ 55.50 This is the Cost to City for publishing Legal Ads. Of note: Both vendors
propose identical pricing.
Number of days published
weekly
1 6
Meets specification of publishing
a minimum of 3 days per week?
NO YES Foothills Sun Gazette’s bid was rejected
due to not meeting the minimum
specification for publishing frequency.
One day per week does not provide
adequate opportunity for publishing
and would cause delays in project
timelines, public hearings, bid meetings
and project awards that are often tied
to funding with expiration dates.
Average # of monthly paid
subscribers as reported by
Vendor (delivery in Visalia +
online any location)
10,865 3,006
Cost to reach each subscriber,
based on Bidder's reported
number of paid monthly
subscribers.
$ 0.02 $ 0.06 This does not affect the actual cost that City pays for publishing. Both bidders
proposed identical prices for publishing
City's ads.