City of Visalia
Current Logo and Brand Messaging
Current City Logo
Brand Messaging
Mission Statement
The Mission Statement, adopted in January 1981, and revised in March 1988, states that the City of Visalia strives to assure that citizens are provided with:
- A clean, safe, well-managed, financially sound, aesthetically pleasing, and environmentally pleasant city in which to live;
- A forum for meaningful participation in political decisions affecting their well-being; - Occupation, recreational and cultural opportunities for self-fulfillment; - A favorable climate for business development.
Code of Ethics
The City of Visalia's Code of Ethics, developed in October 1992, recognizes that public trust and confidence are the basis of an effective democratic government. As individuals who are entrusted with the business of the City, we are dedicated to carrying out our responsibilities with openness, honesty, integrity, fairness, and courage.
We are committed to:
City of Visalia
Current Logo and Brand Messaging
- Valuing honesty, integrity, and truthfulness by: Dealing with tough decisions regardless of political consequences; following the spirit, intent and letter of the law; and promoting the public trust; - Setting the example by avoiding entering into situations that may create undue conflict, identify any conflicts of interest which could result in personal or professional gain, and refrain from participation in actions that affect those areas;
- Working for the good of the entire community by being sensitive to the values of the public we serve, respecting the person and property of others, realizing there will be times when the public good will override individual interests, considering the values of the entire community in each decision, and ensuring community values are respected by making decisions that are equitable, just and compassionate, and;
- Being open, accessible, responsive, and efficient in working and communicating with the public, ensuring good public policy exists by making decisions through participation, compromise, and consensus, and providing community members with the opportunity to freely participate in the local government process.
Tagline
The Gateway to the Sequoias