PreliminaryStrategicWorkplan24-25 FY
A D ifferent C alifornia
Overview of Core Function Services
Key Activities
SITE SELECTION
24/7 Industrial & Commercial
Real Estate Database
with local workforce and industry
demographics
RECRUITMENT
Primary Marketing Entity for
Tulare County
“Big Fish” fishing
PRACTITIONERS
The only local-level
practitioners for the Governor’s
office of Business & Economic
Development and the Federal
Admin. of Econ. Dev.
FEDERAL GOVT.
Practitioners
Federal Economic Development
Administration (EDA)
Tulare County 5-year CEDS Report
STATE OF CA
Governor’s Office of Business &
Economic Development
New Business Leads & Facilitation
CA Jobs First (S2J2)
TCEDC Representing Economic Development
$500 Million allocated across the state
Working with Fresno, Madera, Kings, Tulare
Counties
Next few months: Regional Strategy Team &
Investment Plan, Catalyst Proposal Review,
“Spring Sprint”
LEADS by source
Referral
Direct (website, phone, email)
Contracted Vendor
GOBiz (Governor’s Office of Business & ED)
CCVEDC (CA Central Valley EDC)
Broker/Site Selector
Employer & Industry Recruitment
78% 27 7
EDC Exclusive Site SelectorMissions LegislativeMeetings
Real Estate &
Demographic Database:
GIS Webtech,
3D Spec Building
Technology,
ESRI-based
Demographics,
Zoning and Utility
layers
Employer & Industry Recruitment
23-24 Workplan Achievements
• Public, private, and event financial goals
• Integrating new services: GIS Webtech, Implan
• Generating new leads: Digital marketing campaign
(impressions), website visits/connections
• Marketing and Consulting services: Regional Tour, County SWOT, Tulare County CEDS (5year)
TELLING THE TULARE COUNTY STORY
TELLING THE TULARE COUNTY STORY
TELLING THE TULARE COUNTY STORY
Impressions Digital Marketing Campaign
23-24 Revenue Goals
Private Partners $70,000
Event Revenue (Gross) $70,000
Total Goal $140,000
Additional funding recieved:
$25,000 CRA Grant, Bank of the Sierra
Total FY $165,000
($40k A/R)
PRIVATE PARTNERS
4Creeks, Inc.
7Points
Adventist Health
AltSys Solar
Bank of the Sierra
Colliers Commercial
College of the Sequoias
Eagle Mountain Casino/ Tule River Tribe
Educational Employees Credit Union
Kaweah Health
Newmark Pearson
Pacific Gas & Electric
Proteus
ReMax Commercial
Seals Construction
Setton Farms
Staffords Chocolates
Southern California Electric
Southern California Gas
True North Physicians Agency
Tulare Chamber of Commerce
Valley Children's Hospital
Valley Strong Credit Union
Ventura Coastal
PUBLIC PARTNERS
City of Dinuba
City of Exeter
City of Farmersville
City of Lindsay
City of Porterville
City of Tulare
City of Visalia
City of Woodlake
County of Tulare
Tulare County’s ONLY Economic Summit
4 5
T O T A L P R O J E C T S
2 5
L E A D S
1 8 / 2 5
7 2 %
R E S P O N S E
6 / 2 0
V I S A L I A
S P E C I F I C
2 0
A S S I S T S
8 5
S I T E S
S U B M I T T E D
4 S h o r t l i s t
Visalia Participated in 72% of the applicable Leads;
TCEDC submitted 85 sites; across 22 proposals
City of Visalia was “Shortlisted” on 4 Leads
7 Leads were non-Visalia specific or N/A
14 Assists were non-applicable to the City of Visalia or N/A 22 Proposals
City of Visalia Project Metrics, 23-24 FY
Prelim 24-25 FY Workplan Priorities
“Maintaining Momentum”
Lead Generation1.
·Increase impressions through Digital Campaign towards: TCEDC Website, GIS Database platform, and "Featured City Properties.” Broker and Site Selectors Missions
3. Close the Gap
Reduce deficit to a Zero-based budget
Increase annual Private Partner memberships and Event Revenue goals *No membership increases for Public Sector
2. Increase Partner Participation
Increase Private Partner Recruitment; lead tracking
Energize Public Sector Participation,
$-350,000.00
$-300,000.00
$-250,000.00
$-200,000.00
$-150,000.00
$-100,000.00
$-50,000.00
$0.00
20-21 21-22 22-23 23-24 24-25
-$ 317,28 2
-$ 24 3,0 16
-$ 132,5 0 0
Closing the Gap
-$ 5 0 ,0 0 0
0.00 *Estimated
TCEDC’s Current Financial Health
• $210k in TCEDC Investment Account
Board of Directors borrowed $60k from investment
account at the start of 23-24 FY
$60k replaced mid Q2 of 24-25 FY
Liquid $85k in operations (as of 5/20/24)
$40k in A/R (as of 5/20/24)
www.tularecountyedc.com
309 W. Main St. Suite 110 Visalia, CA
559.625.3100
[email protected]
[email protected]