Parks & Recreation Department
Presented by:
Laurissa Roggenkamp, Recreation Manager
October 20, 2025
Recreation Division
Recreation Division Presentation
Mission, Goals, & Objectives
Community Engagement
Community Rentals
Enrichment
Sports Leagues, Clinics, & Camps
Aquatics
Special Events
Mission, Goals, & Objectives
To improve the quality of life for the citizens of Visalia by providing exceptional parks, places, programs and services at a good value to taxpayers and customers.
Increase community participation in programs by expanding outreach and offering new, diverse, and affordable programs.
Partner with local organizations, special interest instructors, and businesses to develop and launch new programs.
Enhance digital marketing and promotions through increase of social media campaigns and e-newsletters.
Mission
Goal
Objectives
Community Engagement
@VisaliaLiveandPlay
Instagram and Facebook
Social Media Footprint
Marketing Campaigns
Keeping our community informed and involved by sharing the programs, events, and services designed just for them.
Targeted campaigns - boost community awareness and engagement.
Cohesive strategy - highlight impact, accessibility and value Community Events
Marketing at local community and business events
Promote seasonal programs
Live & Play
Guide to programs and events.
Nearly 50,000 digital impressions.
Seasonal Programming
Recreation Divisions
Leagues
Soccer
Softball
Volleyball
Pickleball
Adult Sports
Youth Sports
Recreation divisions work collaboratively to provide cohesive, inclusive, and enriching services that collectively enhance the well-being and quality of life for the community.
Special Events
Accessible & Affordable
Education & Culture
Placemaking
Neighborhood Centric
Tourism
Tiny Tots
Youth
Teens
Adults
Enrichment
After-School
Specialty & Day Camps
Aquatics
Senior Center
Facility Management
Field Management
Provide Positive Role Models
Safe & Supportive Environment
Foster Social & Emotional Growth
Encourage Development
Ensure Accessibility & Inclusion
School Intermission
Themed Activities
Ages 5 – 12
Childcare
Spring & Summer Seasons
Swim Teams
Swim Lessons
Public Swim
Enrichment
Lunch Program
Encourage Social Connection
Support Lifelong Learning
Access to Resources & Support
Promote Health & Wellness
Fields & Outdoor Courts
Contract Management - Leagues
Seasonal Brokering Periods
Park and Community Centers
Private Party Rentals
Community Organizations Use
Gymnasium Games & Practice
Seniors
All-Ages
Family
Open-Gym
Basketball
Futsol
Volleyball
Seasonal Leagues
Flag Football (Fall)
Basketball (Winter)
Baseball (Spring)
Volleyball (Spring)
Camps & Clinics
Volleyball
Golf
Business Office &
Customer Service
Community Rentals
Facilities
FACILITY
AMENITIES
NUMBER OF BOOKINGS
Anthony Community Center
Meeting Room
Dance Studio
Multi-purpose Room
Gymnasium
Courtyard
Park Open Space
Play Structures
Skate Park
Parking Lot
78 Manuel F. Hernandez Community Center
Gymnasium
Park Open Space
Play Structures
Exterior Stage
Parking Lot
Lighted Basketball Courts
Horseshoe Pits
33 Visalia Senior Center
3 Meeting Rooms
Multi-Purpose Room
Courtyard
Parking Lot
41 Whitendale Community Center
Multi-Purpose Room
Courtyard
Parking Lot
Park Open Space
Play Structures
103
Community Rentals
Park Arbors, Picnic Areas, & Special Events
FACILITY
AMENITIES
NUMBER OF BOOKINGS
Plaza Park
Covered Arbors
Uncovered Picnic Areas
Play Structures
Bathrooms
Pond
Parking Lots
Tennis & Pickleball Courts
Softball Fields
Horseshoe Pits
Dog Park
198
Riverway Sports Park
Covered Arbors
Uncovered Picnic Areas
Play Structures
Bathrooms
Parking Lots
Seasonal Splash Pad
Soccer Fields
Baseball Complex
Softball Complex
Trailhead Access
277
Blain Park
Covered Arbors
Play Structures
Bathrooms
Parking Lots
Open Grass Area
84 Whitendale Park
Covered Arbors
Play Structures
Bathrooms
Parking Lots
Softball Fields
Community Center
30 Others
32 Parks with Reservable Arbors/Picnic Areas
68 Community Rentals
Athletic Fields & Courts
FACILITY
AMENITY
NUMBER OF
HOURS RESERVED
Riverway Sports Park
Baseball (4)
1,503
Softball (4)
1,864.25
Soccer (10)
3,806.50
Multi-purpose (2)
398.50
Plaza Park
Softball (5)
862.75
Tennis (6)
465
Pickleball (8)
1,912.75
Horseshoe (8)
34.50 Jefferson Park
Multi-purpose (1)
84.50 Fairview Park
Soccer (2)
42.0 Recreation Park
Pickleball (2)
474.50
Basketball (2)
56 Summers
Basketball (3)
13 St. John’s
Trail (1)
36.50 Whitendale
Softball (4)
617.75
Enrichment
CATEGORY
CLASSES OFFERED
ENROLLMENT
TINY TOTS (AGES 6 MN – 5 YRS)
93 1,095
YOUTH & TEENS
105
1,193
ADULTS
109
928
ALL AGES & FAMILY
30 334
SENIORS (AGES 55+ YRS)
72 1,003
TOTALS
409
4,553
NUMBER OF SUCCESSFUL CLASSES
292 71% Success Rate
Explore more. Learn more. Be more.
Objective - Partner with local organizations, special interest instructors, and businesses to develop and launch new programs. 12 New Partners!
Senior Center
Social, Fun, Enriching, & Delicious
Weekly Activities
Lunch Program
Events & Highlights
Support Lifelong Learning
Encourage Social Connection
Promote Health & Wellness
Participation
4,399
Meals Served: 16,091
Dine-In: 8,370
To-Go: 7,721
Special Events & Luncheons
Volunteer Program
Low-cost senior lunch program aims to promote nutrition, social engagement, and well-being among older adults in an accessible and community-based setting Thanksgiving Luncheon
Christmas Luncheon
The Manuel
Year Round - After-School & Extend Intersession
A free, safe, and engaging program for Visalia youth grades Kindergarten to 12th that promotes positive role models, personal growth, and exposure to new skills and interest.
Clubs & Activities
Events & Trips
Highlights
Participation Attendance: 16,208
Average Attendance: 54
Weekdays: 59
Saturdays: 27
Increase 7.8% from prior year
Cheer
Robotics
Illustrators
Dance
Art & Pottery
Swim Lessons
Sport Science
Float in Candy Cane Lane Parade
STEAM Expo
Tech Museum, San Jose
Monterey Bay Aquarium
Gilroy Gardens
Spring Showcase
Day Camp & Specialty Camps
Designed to promote social interaction, creativity, and physical activity, day camps help participants build confidence, develop new skills, and make lasting friendships in a supportive environment.
CATEGORY
NUMBER
OF WEEKS
ENROLLMENT
Winter Camp
2 45
Spring Camp
1 37
Summer Camp
10 516
Summer Specialty Camp
10 112
TOTALS
23 710
Adult Sports
Seasonal Leagues
Year-Round Open Gym
SPORT
SEASON
REGISTERED
NUMBER OF PLAYERS
Co-Ed Soccer
Fall, Spring, Summer
29 Teams
522
Co-Ed Volleyball
Fall, Winter, Spring, Summer
128 Teams
1,536
Co-Ed Pickleball
Fall, Spring, Summer
448 Players
448
Co-Ed & Men’s Softball
Fall, Spring, Summer
139 Teams
2,085
SPORT
DAYS
PARTICIPANTS
AVERAGE ATTENDANCE
Basketball
Mondays
813
17 Volleyball
Sundays
1,181
31 Pickleball
Varies
276
Futsol
Sundays
0 0
Youth Sports
Seasonal Leagues
Camps & Clinics
SPORT
SEASON
AGES
PLAYERS
TEAMS
VOLUNTEERS
Co-Ed Flag Football
Fall
5 – 12 years
613
46 88
Co-Ed, Boys, & Girls
Basketball
Winter
5 – 14 years
625
66 92
Co-Ed Baseball
Spring
3 – 9 years
243
24 36
Co-Ed Volleyball
Spring
9 – 12 years
311
32 46
SPORT
SEASON
PARTICIPANTS
PARTNER
Golf
Winter, Spring, Summer
90 Mulligan’s
Volleyball
Spring
54 Sequoia Crush
Aquatics
New Swimmer Skills Test: 249
Swim Teams: 542
Swim Teams
Swim Lessons
Aquatic programs play a vital role in promoting health, safety, and community engagement by providing opportunities for physical fitness, lifesaving skill development, and inclusive recreation for all ages and abilities.
Public Swim
Attendance: 1,661
Average Daily Attendance: 39
Private:
Group:
Parent & Child:
TOTAL:
227
703
100
1,030
Ages: 6 months +
Diving Clinic
Ages 10 – 17
2 Sessions: 14 Students
Lap Swim
Offered during Swim Lessons & Public Swim
16 Passes Sold
Mermaid Magic: Story & Swim
Ages 2 - 5
3 Sessions: 41 Students
Special Events
Accessible & Affordable
Education & Culture
Placemaking
Neighborhood Centric
Tourism
Fall
14th Annual Corporate Games
Teen Night Series
Fall Dance Series
Movies in the Park
Senior Center Open House
Spooktacular
Teen Nerf Battle
El Grito en Visalia
KJUG Free Concert
National Night Out
Winter
Christmas Movie at the Plaza
Holly Jolly Jingle
All-Ages Nerf Battle
Car Seat Safety
18th Annual Father Daughter Dance
Ping Pong Tournament
Teen Night Series
Christmas at the Plaza
PAL Christmas Tree Lighting
Spring
Party for the Planet
Earth & Arbor Day Celebration
24th Annual Dia de los Ninos
6th Annual Mother & Son Dance
8th Annual Senior Games
Irish Festival
Tulare County Renaissance Fair
Special Events
Summer
Juneteenth
Summer Night Lights Series
Teen Night Series
2nd Annual Independence Spectacular
Great American Race
City Lead
Supporting Partner Events
Momentum Broadcasting
KJUG, Hitz 104.9, My 97.5, 99.7 Classic Rock
Bueno Beverage
Visalia Unified School District
Visalia Parks & Recreation Foundation
City of Visalia Police Department
City of Visalia Fire Department
City of Visalia Community Development Department
City of Visalia Engineering Department
PARTNERS
SPONSORS
San Joaquin Valley Air Pollution Control District
United Rentals
AC Electric
FunFlicks
Amigos Restaurant & Cantina
Raising Canes
Orangetheory Fitness Visalia
American Ambulance
Estimated attendance, nearly 10,000
Recreation Division
Parks & Recreation Commission
The Parks & Recreation Commission Mission:
Advise the City Council and City Parks & Recreation Staff Quality Parks & Programs -
Parks - Safe, properly maintained, and equally accessible Recreation Programs - For all ages to meet the ever-changing interests of diverse and multi-cultural community Develop facilities that will accommodate the needs of our active and growing community Be open and actively responsive to input from individuals and community organizations Meetings held on the second Tuesday evening of each month at 5:30 P.M. (unless otherwise announced and publicly noticed) at City Hall in Council Chambers.
Accomplishments:
Annual Items
Review of Requests for Fee Waivers for Non-City Organization Utilizing the Visalia Senior Center.
Review and Recommendation to City Council of Recreation Rates & Fees Review of New or Upgrades to Parks & Facilities
Riverway Sports Park Fencing Project
Public Input Meeting – Neighborhood Parks 1, 2, 3
Elliot Property – Recommendation to City Council
Pearl Wood Property – Recommendation to City Council
Victory Oaks Property
Riverway Dog Park
In Development
Parks & Recreation Master Plan and Needs Assessment
Foundational strategic roadmap to guide the acquisition, development, maintenance, and programming of parks and recreation facilities in alignment with the City’s General Plan over the next 20 years.
Key Recreation components of the Master Plan include:
A comprehensive needs assessment for recreation programs and facilities through statistically valid survey Program trend analysis
Cost recovery policy review and recommendation
Facility use review and recommendation
Prioritization of improvements to existing programming
A strategy for ensuring fair and equitable access to parks and green space throughout the community Development of goals, policies, guidelines, and implementation strategies based on realistic funding scenarios
THANK YOU!
visalia.gov
[email protected]
559-713-4365
345 N. Jacob St.
Visalia, CA 93291
October 20, 2025
Liveandplayvisalia.com