Consultant Proposal — Visalia City Council, November 3, 2025

CITY OF VISALIA
RFP NO. 24-25-06
ACTIVE

TRANSPORTATION
PLAN
Proposal submitted by TDG Engineering, Inc.,
an affiliate of Toole Design Group, LLC on May 13, 2025

ENVISIONING WHAT COULD BE, THEN BUILDING IT
360 22 ND STREET, SUITE 501
OAKLAND, CA 94612
510.298.0740
TOOLEDESIGN.COM
May 13, 2025
City of Visalia
Attn: Purchasing Division
707 W. Acequia Avenue, Visalia, CA 93291
RE: RFP No. 24-25-06—Services to Update Visalia’s Active Transportation Plan Dear Members of the Evaluation Committee:

Toole Design is pleased to submit our proposal for the City of Visalia’s Active Transportation Plan (ATP) Update.

We are nationally recognized leaders in active transportation planning and are uniquely qualified to deliver a visionary yet actionable ATP that positions Visalia for implementation and funding success. Our proven approach will help the City develop a plan that complies with ATP guidelines, prioritizes improvements, and advances infrastructure, policy, and programmatic strategies to expand mobility choices and improve safety and equity for all residents. No other firm matches Toole Design’s depth of experience in ATP development. Since our founding, we have:
▪ Led the creation of hundreds of pedestrian, bicycle, trail, and active transportation plans for communities of all sizes—including local plans such as the Reedley ATP, City of Corcoran ATP, Fowler Bicycle, Pedestrian and Trails Plan, and the City of Clovis ATP.
▪ Authored nation-leading guidance and decision-making tools for active transportation, including FHWA’s Pedestrian Crossing Countermeasures Action Plans (used by over 30 state DOTs), the Bikeway Selection Guide, NCHRP’s ActiveTrans Prioritization Tool, and the recent update to the AASHTO Guide for the Development of Bicycle Facilities .
▪ Built a strong record of equitable, accessible community engagement, both virtual and in-person, grounded in empowering communities to shape their own transportation futures. ▪ Designed safe, inviting, and context-sensitive bike and pedestrian networks in cities across the country— plans that get built.

For this project, we have assembled a team of local and national experts in active transportation planning, innovative bikeway selection and design, and Complete Streets. Erika Kulpa will lead our team as Project Manager and day-to-day contact, bringing years of ATP and Safe Routes to School experience across the Central Valley, including leadership of school area assessments in Fresno. Roger Pelayo, Toole Design’s Los Angeles Office Director and Senior Planner, will serve as Principal-in-Charge, drawing on his extensive track record leading ATPs across California. Our QA/QC Lead, Aaron Sussman, AICP, is a recognized expert in VMT policy and ATP implementation strategies throughout the Western U.S. We are pleased to include Hexagon Transportation Consultants to support traffic and VMT analysis with their regional expertise.

We are confident in our team’s ability to deliver a practical plan that is responsive to stakeholder input, creates innovative solutions, and captures the vision of the community, all on schedule and within budget. For any questions, please contact Project Manager Erika Kulpa at [email protected] or at 213.257.8680 x415.

Thank you for considering our team.

Sincerely,
Jessica Fields, PE, AICP, Director of Operations, Western U.S.

Toole Design’s contracting entity for California is TDG Engineering, Inc. (TDG) which is an affiliate of Toole Design Group, LLC. TDG has the same management as Toole Design and performs engineering work under the direction of Amalia Leighton Cody, PE, AICP who is a California-registered engineer.

TABLE OF CONTENTS
COVER LETTER 1
A: GENERAL INFORMATION
Firm Profile 3
Surety Information 3
References and Referrals 3
Required Forms
Non-Collusion Affidavit 4
Worker's Compensation Insurance Certificate 7
Equal Employment Opportunity Compliance Certificate 9
ADA Compliance Certificate 13
Drug-Free Workplace Certificate 15
Iran Contracting Act Certification 17
B: PROPOSED PROGRAM APPROACH
Project Understanding 19
Project Approach 20
Project Schedule 29
Exceptions 30
Challenges and Solutions 32
C: STAFF QUALIFICATIONS AND RELATED EXPERIENCE
Organizational Chart 33
Resumes 34
Related Experience 39
References 43
D: PROPOSED FEE STRUCTURE*
E: CONFLICT OF INTEREST 45
* Provided under separate, sealed cover as a part of the RFP submittal
xxxxxxxxxx
A

GENERAL INFORMATION
3 RFP NO. 24-25-06 SERVICES TO UPDATE VISALIA’S ACTIVE TRANSPORTATION PLAN

FIRM PROFILE

TOOLE DESIGN
Toole Design is a leading planning, engineering, and
landscape architecture firm specializing in active
transportation planning and design. Our mission is
to create livable communities where walking, biking,
and using transit are safe, convenient, and enjoyable
for everyone. Toole Design is committed to delivering
high-quality, equity-centered work that meets the
needs of all people in motion.

We focus on developing ATP-compliant, cost-effective,
and implementable solutions that move people efficiently while improving safety, public health, quality of life, and economic vitality. Our plans are designed to meet CEQA
requirements and support funding applications, with a
strong emphasis on SB 743 compliance and Vehicle Miles
Traveled (VMT) reduction strategies.

We believe that great streets, trails, and mobility
networks are the foundation of vibrant communities,
providing safe and equitable access and fostering
welcoming public spaces. Our deep understanding
of context sensitivity, placemaking, and multimodal
safety shines through in every project. From early
visioning through implementation, we integrate
community engagement, technical analysis, and policy
alignment to create transportation systems that serve
people of all ages, abilities, and backgrounds.

HEXAGON TRANSPORTATION

CONSULTANTS
Hexagon is a trusted leader in traffic engineering
and transportation planning, serving California since
1998. With offices in San Jose, Gilroy, and Pleasanton, Hexagon specializes in traffic operations analysis,
multimodal planning, and VMT assessments compliant
with SB 743.

Hexagon brings experience conducting detailed
transportation impact analyses, including LOS and
VMT forecasting using industry-standard modeling
tools. Their team translates technical findings into
clear, actionable insights for both technical and non-
technical audiences, ensuring clients and stakeholders
stay informed and engaged. Hexagon is well-
positioned to support Visalia’s ATP Update with traffic evaluation and CEQA-ready documentation.

A. GENERAL INFORMATION
Firm Information: TDG Engineering, Inc.
360 22nd Street, Suite 501
Oakland, CA 94612
p. 510.298.0740
f. 301.927.2800
[email protected]
Toole Design’s contracting
entity for California is TDG
Engineering, Inc. (TDG)
which is an affiliate of
Toole Design Group, LLC.

Contact Person: Erika Kulpa
Project Manager
p. 213.257.8680 x415
f. 301.927.2800
[email protected]
Type of Organization: Corporation
Federal Tax ID
Number and City of
Visalia Business Tax
Certificate Number:

Federal ID # 85-3001491
Toole Design will obtain
a City of Visalia Business
Tax Certification if awarded
this contract.

Names of Company’s
Owners/Officers:

Jennifer Toole
Roswell Eldridge
William Schultheiss
Amalia Leighton Cody
Surety Information: Toole Design acknowledges
the insurance requirements
set forth in Section D
Insurance of the RFP.

We are able to meet these
minimum requirements.

References and
Referrals:

Toole Design Team’s
references are included in
Section C Staff Qualifications
and Related Experience of
this proposal.

Personnel of the the Toole Design Team are identified
in our proposal with their background information,
and we assure the continuity of our personnel.

Required forms are included on the following pages.
4 TOOLE DESIGN

TOOLE DESIGN
5 RFP NO. 24-25-06 SERVICES TO UPDATE VISALIA’S ACTIVE TRANSPORTATION PLAN

HEXAGON
100 Century Center Court, Suite 501, San Jose, CA 95112 Vice President and Principal Associate
6 TOOLE DESIGN

7 RFP NO. 24-25-06 SERVICES TO UPDATE VISALIA’S ACTIVE TRANSPORTATION PLAN

TOOLE DESIGN
N/A
8 TOOLE DESIGN

HEXAGON
Active Transportation Plan Update
RFP NO. 24-25-06

Page 25 of 38 ends

To accompany Proposal
WORKERS’ COMPENSATION INSURANCE CERTIFICATE

STATE OF CALIFORNIA )
) ss

CITY OF VISALIA )
I am aware of the provisions of Section 3700 of the Labor Code which requires every employer to be insured against liability for workers’ compensation or to undertake self-insurance in accordance with the provisions of that code, and I will comply with such provisions befor e commencing the performance of the work under this contract.

Company: _________________________________________
Business Address: _________________________________________ Signature: _________________________________________
Name of Signing Official:_________________________________________ Title of Signing Official: _________________________________________ Date: _________________________________________
Company Seal (if any):

Hexagon Transportation Consultants, Inc.
100 Century Center Court, Suite 501, San Jose, California 95112 Vice President & Principal Associate
April 30, 2025
Shu hao (Ollie) Zhou, T.E.

N/A
100 Century Center Court, Suite 501, San Jose, CA 95112 Vice President and Principal Associate
9 RFP NO. 24-25-06 SERVICES TO UPDATE VISALIA’S ACTIVE TRANSPORTATION PLAN

Active Transportation Plan Update
RFP NO. 24-25-06

Page 26 of 38 ends

To accompany Proposal

EQUAL EMPLOYMENT OPPORTUNITY COMPLIANCE CERTIFICATE

Equal Opportunity Clause
Unless exempted by rules, regulations or orders of the Secretary of Labor issued pursuant to Executive Orders 28925, 11114 or Section 204 of Executive Order 11246 of September 24, 1965, during the performance of each contract with the City of Visalia, the contractor agrees as follows:

1. The vendor will not discriminate against any employee or applicant for employment because of race, color, religion, gender, national origin or political affiliation. The contractor will take affirmative action to ensure that applicants are employed, and that employees are treated during employment, without regard to their race, color, religion, gender, national origin or political affiliation. Such action shall include, but not be limited to, the following: employment upgrading, demotion or transfer, recruitment or r ecruitment advertising, layoff or termination, rates of pay or other forms of compensation, and selection for training, including apprenticeship. The contractor agrees to post in conspicuous places, available to employees and applicants for employment, notices to be provided by the contracting officer setting forth the provisions of this nondiscrimination clause.

2. The vendor will, in all solicitations or advertisements for employees, placed by or on behalf of the contractor, state that all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin or political affiliation.

3. The vendor will send to each labor union or representative of workers with which he has a collective bargaining agreement or other contract or understanding, a notice to be provided by the agency contracting officer, advising the labor union or the workers’ representative of the contractors’ commitments under Section 202 of Executive order 11246 of September 24, 1965, and shall post copies of the notice in conspicuous places available to employees and applicants for employment.

4. The vendor will comply with all provisions of Executive Order 11246 of September 24, 1965, and the rules, regulations and relevancy orders of the Secretary of Labor.

Vendor will furnish all information and reports required by Executive Order 11246 of September 24, 1965, and by the rules, regulations and relevant orders of the Secretary of Labor, or pursuant thereto, and will permit access to his books, records and accounts by the contracting agency and the Secretary of Labor for purposes of investigation to ascertain compliance with such rules, regulations and orders.

5. In the event of the vendor’s non-compliance with the non -discrimination clauses of this subcontract or with any of such rules, regulations or orders, this subcontract may be canceled, terminated or suspended, in whole, or in part and the vendor may be declared ineligible for further government contracts in accordance with the procedures authorized in accordance with Executive Order 11246 of September 24, 1965, and such other sanctions may be imposed and remedies invoked as provided in Executive Order 11246 of September 24, 1965, or by rule, regulation or order of the Secretary of Labor, or otherwise provided by law.

6. The vendor will include the provisions of Paragraphs (1) through (7) in every subcontract or purchase order unless exempted by rules, regulations or orders of the Secretary of Labor issued pursuant to Section 204 of Executive Order 11246 of September 24, 1965, so that such provisions will be binding upon each Subcontractor or vendor. The contractor will take such action with respect to any subcontract or purchase order as the contracting agency may direct as a means of enforcing such provisions including sa nctions for non-compliance. Provided, however, that in the event the contractor becomes involved in, or is threatened with litigation with a subcontractor or vendor as a result of such direction by the contracting agency, the contractor may request the United States to enter into such litigation to protect the interest of the United States.

___________________________ _______________________________ __________ Name of Firm Authorized Signature Date

TOOLE DESIGN
TDG Engineering, Inc.

Jessica Fields, PE, AICP
Director of Operations, Western U.S.
5/5/2025
Vice President and Principal Associate
10 TOOLE DESIGN

Active Transportation Plan Update
RFP NO. 24-25-06

Page 27 of 38 ends

To accompany Proposal

The following disclosure and statement apply to the Bidder/Proposer/Contractor/Consultant/ Vendor/Supplier or Company:

1. submitting a bid or proposal in response to a solicitation by City of Visalia; or

2. as Awardee of a contract/purchase order which is subject to approval by the Visalia City Council.

OWNERSHIP DISCLOSURE

____________________________________________________________________________ Name of Bidder/Proposer/Contractor/Consultant/Vendor/Supplier or Company

_________________________________________________________________________________________________________ Address

List the names of all principals, partners, and/or trustees. For corporations, provide names of officers, directors and all stockholders owning more than 10% equity interest in corporation:
___________________________________________________________________________________________ ___________________________________________________________________________________________ __________________________________________________________________________ _________________ ___________________________________________________________________________________

CALIFORNIA LEVINE ACT STATEMENT
California Government Code Section 84308, also know as the “Levine Act,” can prohibit members of the Visalia City Council from participating in any action related to a contract if he or she receives any political contributions totaling more than $250 within the previous twelve (12) months, and for twelve (12) months following the date a final decision concerning the contract has been made, from the person or company awarded the contract. The Levine Act also requires disclosure of such contribution(s) by a party to be awarded a specific contract.

The following website contains a list of current Visalia City Council Members, https://www.visalia.city/government/city_council/default.asp. You are responsible for reviewing the names of Visalia City Council Members prior to making the following disclosure:

1. Have you or your company, or any agent on behalf of you or your company, made any political contributions of more than $250 to a Visalia City Council Member in the twelve (12) months preceding the date of the submission of your proposals or the anticipated date of any City Council action related to this contract? YES:_____ NO:_____. If yes, please identify the City Council Member(s) and date(s) of contribution in the space below:

Council Member(s) Name Date of Contribution(s)

Answering YES, does not preclude the City of Visalia from awarding a contract to your firm or from taking any subsequent action related to the contract. It does, however, preclude the identified Visalia City Council Member(s) from participating in any actions related to this contract.

__________________________________________ _____________________________ Signature of Company Authorized Individual Print or Type Name of Authorized Individual

TDG Engineering, Inc.
8484 Georgia Avenue, Suite 800, Silver Spring, MD 20910 Jennifer Toole, Roswell Eldridge, Amalia Leighton Cody, William Schultheiss X

N/A N/A
Jessica Fields, PE, AICP
Director of Operations, Western U.S.

TDG Engineering, Inc.

11 RFP NO. 24-25-06 SERVICES TO UPDATE VISALIA’S ACTIVE TRANSPORTATION PLAN

HEXAGON
Active Transportation Plan Update
RFP NO. 24-25-06

Page 26 of 38 ends

To accompany Proposal

EQUAL EMPLOYMENT OPPORTUNITY COMPLIANCE CERTIFICATE
Equal Opportunity Clause
Unless exempted by rules, regulations or orders of the Secretary of Labor issued pursuant to Executive Orders 28925, 11114 or Section 204 of Executive Order 11246 of September 24, 1965, during the performance of each contract with the City of Visalia, the contractor agrees as follows:

1. The vendor will not discriminate against any employee or applicant for employment because of race, color, religion, gender, national origin or political affiliation. The contractor will take affirmative action to ensure that applicants are employed,and that employees are treated during employment, without regard to their race, color, religion, gender, national origin or political affiliation. Such action shall include, but not be limited to, the following: employment upgrading, demotion or transfer, recruitment or r ecruitment advertising, layoff or termination, rates of pay or other forms of compensation, and selection for training, including apprenticeship. The contractor agrees to post in conspicuous places, available to employees and applicants for employment, notices to be provided by the contracting officer setting forth the provisions of this nondiscrimination clause.

4. The vendor will comply with all provisions of Executive Order 11246 of September 24, 1965, and the rules, regulations and relevancy orders of the Secretary of Labor.

6. The vendor will include the provisions of Paragraphs (1) through (7) in every subcontract or purchase order unless exempted by rules, regulations or orders of the Secretary of Labor issued pursuant to Section 204 of Executive Order 11246 of September 24, 1965, so that such provisions will be binding upon each Subcontractor or vendor. The contractor will take such action with respect to any subcontract or purchase order as the contracting agency may direct as a means of enforcing such provisions including sanctions for non -compliance. Provided, however, that in the event the contractor becomes involved in, or is threatened with litigation with a subcontractor or vendor as a result of such direction by the contracting agency, the contractor may request the United States to enter into such litigation to protect the interest of the United States.

Certification on Non-Segregated Facilities
The contractor hereby certifies that it does not or will not maintain segregated facilities not permit its employees to work at locations where facilities are segregated on the basis of race, color, religion, gender, national origin or political affiliation. ___________________________ _______________________________ __________ Name of Firm Authorized Signature Date
Hexagon Transportation
Consultants, Inc. 04/30/25

12 TOOLE DESIGN
Active Transportation Plan Update
RFP NO. 24-25-06

Page 27 of 38 ends

To accompany Proposal
The following disclosure and statement apply to the Bidder/Proposer/Contractor/Consultant/ Vendor/Supplier or Company:

1. submitting a bid or proposal in response to a solicitation by City of Visalia; or

2. as Awardee of a contract/purchase order which is subject to approval by the Visalia City Council.

OWNERSHIP DISCLOSURE
____________________________________________________________________________ Name of Bidder/Proposer/Contractor/Consultant/Vendor/Supplier or Company _________________________________________________________________________________________________________ Address
List the names of all principals, partners, and/or trustees. For corporations, provide names of officers, directors and all stockholders owning more than 10% equity interest in corporation:
___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________

Council Member(s) Name Date of Contribution(s)
Answering YES, does not preclude the City of Visalia from awarding a contract to your firm or from taking any subsequent action related to the contract. It does, however, preclude the identified Visalia City Council Member(s) from participating in any actions related to this contract.

NOTICE: The disclosure duty under state law continues for twelve (12) months after the award. If the above information regarding contributions changes during this time after the award, then the awardee is required to update this disclosure form.
____________________________________________________________________________ Print or Type Name of Bidder/Proposer/Contractor/Consultant/Supplier/Vendor/Company __________________________________________ _____________________________ Signature of Company Authorized Individual Print or Type Name of Authorized Individual Shu hao (Ollie) Zhou, T.E.
100 Century Center Court, Suite 501, San Jose, California 95112 Gary Black, At van den Hout, Brett Walinski, Robert Del Rio, Jeffrey Elia, Michelle Hunt, Shu Hao (Ollie) Zhou Hexagon Transportation Consultants, Inc.

Hexagon Transportation Consultants, Inc.

Shu hao (Ollie) Zhou, T.E.
100 Century Center Court, Suite 501, San Jose, CA 95112 13 RFP NO. 24-25-06 SERVICES TO UPDATE VISALIA’S ACTIVE TRANSPORTATION PLAN

TOOLE DESIGN
N/A
14 TOOLE DESIGN

HEXAGON
Active Transportation Plan Update
RFP NO. 24-25-06

Page 28 of 38 ends

To accompany Proposal

AMERICANS WITH DISABILITIES ACT COMPLIANCE CERTIFICATE
By submission of a bid, the BIDDER certifies it will comply with the Americans with Disabilities Act, 42 U.S.C., 12101 et. seq., and will maintain compliance throughout the life of this Contract. By commencing performance of the Contract work, the selected BIDDER certifies to the Americans with Disabilities Act compliance.

Company: ______________________________________________ Business Address: ______________________________________________ Signature: ______________________________________________ Name of Signing Official: ______________________________________________ Title of Signing Official: ______________________________________________ Date: _______________________________________
Company Seal (if any):

Hexagon Transportation Consultants, Inc.
100 Century Center Court, Suite 501, San Jose, CaliIornia 95112 Shu hao (Ollie) Zhou, T.E.

Vice President & Principal Associate
April 30, 2025
100 Century Center Court, Suite 501, San Jose, CA 95112 Vice President and Principal Associate
N/A
15 RFP NO. 24-25-06 SERVICES TO UPDATE VISALIA’S ACTIVE TRANSPORTATION PLAN

Active Transportation Plan Update
RFP NO. 24-25-06

Page 29 of 38 ends

To accompany Proposal

STATE OF CALIFORNIA

DRUG-FREE WORKPLACE CERTIFICATION
STD.21 (REV.12-93)

CERTIFICATION

I, the official named below, hereby swear that I am duly authorized legally to bind the contractor or grant recipient to the certification described below. I am fully aware that this certification, executed on the date below, is made under penalty of perjury under the laws of the State of California.

CONTRACTOR/BIDDER FIRM NAME

FEDERAL ID NUMBER
BY(Authorized Signature)

DATE EXECUTED

PRINTED NAME TELEPHONE NUMBER (Include Area Code)

( )
TITLE

CONTRACTOR/BIDDER FIRM’S MAILING ADDRESS

The contractor or grant recipient named above hereby certifies compliance with Government Code Section 8355 in matters relating to providing a drug-free workplace. The above named contractor or grant recipient will:

1. Publish a statement notifying employees that unlawful manufacture, distribution, dispensation, possession, or use of a controlled substance is prohibited and specifying actions to be taken against employees for violations, as required by Government Code Section 8355(a).

2. Establish a Drug-Free Awareness Program as required by Government Code Section 8355(b), to inform employees about all of the following:

(a) The dangers of drug abuse in the workplace,
(b) The person’s or organization’s policy of maintaining a drug-free workplace, (c) Any available counseling, rehabilitation and employee assistance programs, and (d) Penalties that may be imposed upon employees for drug abuse violations.

3. Provide as required by Government Code Section 8355©, that every employee who works on the proposed contract or grant:

(a) Will receive a copy of the company’s drug-free workplace policy statement, and (b) Will agree to abide by the terms of the company’s statement as a condition of employment on the contract or grant.

4. At the election of the contractor or grantee, from and after the “Date Executed” and until ____________ (NOT TO EXCEED 36 MONTHS), the state will regard this certificate as valid for all contracts or grants entered into between the contractor or grantee and this state agency without requiring the contractor or grantee to provide a new and individual certificate for each contract or grant. If the contractor or grantee elects to fill in the blank date, than the terms and conditions of this certificate shall have the same force, meaning effect and enforceability as if a certificate were separately, specifically, and individually provided for each contract or grant between the contractor or grantee and this state agency.

TOOLE DESIGN
8484 Georgia Avenue, Suite 800, Silver Spring, MD 20910 Jessica Fields, PE, AICP
TDG Engineering, Inc.

Director of Operations, Western U.S.
85-3001491
5/5/2025
720 204.7061 x145
5/5/2028
16 TOOLE DESIGN

HEXAGON
Active Transportation Plan Update
RFP NO. 24-25-06

Page 29 of 38 ends

To accompany Proposal

STATE OF CALIFORNIA

DRUG-FREE WORKPLACE CERTIFICATION
STD.21 (REV.12-93)

CERTIFICATION
I, the official named below, hereby swear that I am duly authorized legally to bind the contractor or grant recipient to the certification described below. I am fully aware that this certification, executed on the date below, is made under penalty of perjury under the laws of the State of California.

CONTRACTOR/BIDDER FIRM NAME FEDERAL ID NUMBER
BY(Authorized Signature) DATE EXECUTED
PRINTED NAME TELEPHONE NUMBER (Include Area Code)
( )
TITLE
CONTRACTOR/BIDDER FIRM’S MAILING ADDRESS
The contractor or grant recipient named above hereby certifies compliance with Government Code Section 8355 in matters relating to providing a drug-free workplace. The above named contractor or grant recipient will:

2. Establish a Drug-Free Awareness Program as required by Government Code Section 8355(b), to inform employees about all of the following:
(a) The dangers of drug abuse in the workplace,
(b) The person’s or organization’s policy of maintaining a drug-free workplace, (c) Any available counseling, rehabilitation and employee assistance programs, and (d) Penalties that may be imposed upon employees for drug abuse violations.

3. Provide as required by Government Code Section 8355©, that every employee who works on the proposed contract or grant:
(a) Will receive a copy of the company’s drug-free workplace policy statement, and (b) Will agree to abide by the terms of the company’s statement as a condition of employment on the contract or grant.

April 30, 2025
408 971-6100Shu hao (Ollie) Zhou, T.E.

Hexagon Transportation Consultants, Inc.

Vice President & Principal Associate
100 Century Center Court, Suite 501, San Jose, California 95112 7REHSURYLGHGXSRQFRQWUDFW
100 Century Center Court, Suite 501, San Jose, CA 95112 Vice President and Principal Associate
4/30/2028
17 RFP NO. 24-25-06 SERVICES TO UPDATE VISALIA’S ACTIVE TRANSPORTATION PLAN

Active Transportation Plan Update
RFP NO. 24-25-06

Page 30 of 38 ends

To accompany Proposal

IRAN CONTRACTING ACT CERTIFICATION
(Public Contract Code Section 2200 et seq.)

As required by California Public Contract Code Section 2204, the Contractor certifies subject to penalty for perjury that the option checked below relating to the Contractor’s status in regard to the Iran Contracting Act of 2010 (Public Contract Code Section 2200 et seq.) is true and correct:

⃝ The Contractor is not:
(1) Identified on the current list of persons and entities engaged in investment activities in Iran prepared by the California Department of General Services in accordance with subdivision (b) of Public Contract Code Section 2203; or

(2) A financial institution that extends, for 45 days or more, credit in the amount of $20,000,000 or more to any other person or entity identified on the current list of persons and entities engaging in investment activities in Iran prepared by the California Department of General Servic es in accordance with subdivision (b) of Public Contract Code Section 2203, if that person or entity uses or will use the credit to provide goods or services in the energy sector in Iran.

⃝ The City has exempted the Contractor from the requirements of the Iran Contracting Act of 2010 after making a public finding that, absent the exemption, the City will be unable to obtain the goods and/or services to be provided pursuant to the Contract.

⃝ The amount of the Contract payable to the Contractor for the Project does not exceed $1,000,00 over the life of the contract (up to 5 years).

Signature:____________________________________ Printed Name:_________________________

Title:______________________________________ Agency Name:_____________________________

Date:____________________

Note: In accordance with Public Contract Code Section 2205, false certification of this form shall be reported to the California Attorney General and may result in civil penalties equal to the greater of $250,000 or twice the Contract amount, termination of the Contract and/or eligibility to bid on contracts for three years.

TOOLE DESIGN
X
Jessica Fields, PE, AICP
TDG Engineering, Inc.

Director of Operations, Western U.S.
5/5/2025
18 TOOLE DESIGN

HEXAGON
Active Transportation Plan Update
RFP NO. 24-25-06

Page 30 of 38 ends

To accompany Proposal

IRAN CONTRACTING ACT CERTIFICATION
(Public Contract Code Section 2200 et seq.)
As required by California Public Contract Code Section 2204, the Contractor certifies subject to penalty for perjury that the option checked below relating to the Contractor’s status in regard to the Iran Contracting Act of 2010 (Public Contract Code Section 2200 et seq.) is true and correct:
഼ The Contractor is not:
(1) Identified on the current list of persons and entities engaged in investment activities in Iran prepared by the California Department of General Services in accordance with subdivision (b) of Public Contract Code Section 2203; or
(2) A financial institution that extends, for 45 days or more, credit in the amount of $20,000,000 or more to any other person or entity identified on the current list of persons and entities engaging in investment activities in Iran prepared by the California Department of General Services in accordance with subdivision (b) of Public Contract Code Section 2203, if that person or entity uses or will use the credit to provide goods or services in the energy sector in Iran.
഼ The City has exempted the Contractor from the requirements of the Iran Contracting Act of 2010 after making a public finding that, absent the exemption, the City will be unable to obtain the goods and/or services to be provided pursuant to the Contract.
഼ The amount of the Contract payable to the Contractor for the Project does not exceed $1,000,00 over the life of the contract (up to 5 years).

Signature:____________________________________ Printed Name:_________________________ Title:______________________________________ Agency Name:_____________________________ Date:____________________
Note: In accordance with Public Contract Code Section 2205, false certification of this form shall be reported to the California Attorney General and may result in civil penalties equal to the greater of $250,000 or twice the Contract amount, termination of the Contract and/or eligibility to bid on contracts for three years.

Vice President & Principal Associate Hexagon Transportation Consultants, Inc.

April 30, 2025
Shu hao (Ollie) Zhou, T.E.

Vice President and Principal Associate
xxxxxxxxxx

PROPOSED

PROGRAM APPROACH
B
19 RFP NO. 24-25-06 SERVICES TO UPDATE VISALIA’S ACTIVE TRANSPORTATION PLAN

PROJECT UNDERSTANDING
Active transportation options are ideally suited for
Visalia, a city defined by its diverse population, quiet neighborhood streets, and a strong connection to the
agricultural economy of the San Joaquin Valley. As
the largest city in Tulare County, Visalia features a
walkable downtown and historic core that not only serve residents, but also attract regional visitors. The Visalia Active Transportation Plan Update presents a timely
opportunity to build on this foundation—enhancing the
City’s biking and walking networks, identifying clear
implementation steps, and resolving key challenges such as freight route conflicts. The plan update will support Top: Visalia’s historic downtown area is a key regional strength to build upon, and a strong common experience of walkability that planning efforts can reference when working with stakeholders.

Bottom: Wide streets throughout the city offer an opportunity to upgrade existing bike lanes to separated, all-ages bike lanes.

Visalia’s vision for a safe, accessible, and multimodal transportation system that serves all users, regardless of age or ability.

The City also benefits from a well connected street
grid, with several neighborhoods linked by off-street
shared-use trails such as the Santa Fe Trail. Many of
Visalia’s wide streets also present opportunities to
upgrade existing bike lanes into separated, all-ages
facilities, improving safety and comfort for cyclists.

The Toole Design Team is excited by the chance to
work with Visalia on its ATP Update, and we see
several key themes as being core to the realization of
a successful, community driven plan.

DELIVERS ENGAGING CHARRETTES
The design charrette and associated outreach events
will be the heart of the Visalia Active Transportation
Plan Update, providing the most effective platform
for generating meaningful, community-driven input.

The Toole Design Team brings deep expertise in
facilitating dynamic, inclusive charrettes that foster
participation from a wide range of stakeholders. We
know how to create welcoming environments where
residents, business owners, and community partners
can share their visions for a more walkable, bikeable,
and connected Visalia (both Roger and Erika have led
presentations in Spansh before which will be a key to
getting plan interaction. These interactive events are
instrumental in surfacing local knowledge, identifying
creative solutions, and navigating real-world tradeoffs.

Through charrettes, open studio sessions, walk audits,
and other hands-on engagement strategies, we aim
to build a shared vision that reflects the priorities of Visalia’s diverse communities—and lays the foundation
for equitable, implementable recommendations
throughout the Plan.

BUILDING ON VISALIA’S

BIKE NETWORK POTENTIAL
Today, Visalia has a number of shared-use trails
throughout the city, such as the Santa Fe Trail, St. John’s River Trail, and the Packwood Creek Trail. Many of these trails and others follow short creeks and canals, which offer dedicated, comfortable routes and cut-throughs
across neighborhoods. However, many of these are
shorter and restricted by right-of-way limitations or by intersections with arterial and collector streets, which are less comfortable for most people biking or walking.

20 TOOLE DESIGN
Visalia’s wide streets, many of which today have Class
II striped bike lanes, offer a strong opportunity for
expansion of an all-ages bicycling trips. By considering treatments such as separated bike lanes and protected
intersections, comfortable, low-stress routes can be
expanded, helping residents reach the trails and paths
that today form strong spines between neighborhoods.

Additional focus can be added to crossing key
infrastructure barriers. We know that CA-198 and Santa
Fe railway route creates difficulties for north-south
travel: crossings of these should be made comfortable
and safe to prioritize wider bicycling access.

NATIONAL EXPERTISE

WITH REGIONAL EXPERIENCE
Toole Design has developed transportation plans and
design manuals for communities across North America.

We specialize in multimodal plans and guidance for
communities who are invested in innovative and
people-focused solutions. We also write the books for
how streets are designed—including but not limited
to the AASHTO Bike Guide, AASHTO Pedestrian Guide,
FHWA’s Pedestrian and Bicycle Safety Guide and
Countermeasure Selection System, and the FHWA
Achieving Multimodal Networks Guide—which means
our plans are informed by the latest proven approaches
to advancing multimodal mobility. We bring these
leading design principles and expertise to the local
context of Visalia, and have extensive experience
working with other cities in the San Joaquin Valley such as Reedley and Corcoran.

PROJECT APPROACH
The following section presents the Toole Design Team’s
approach to the Visalia ATP and the scope of work
presented within the RFP. We have highlighted key
features and steps within each task that will ensure a
successful ATP.

TASK 1: PROJECT PLANNING

AND COORDINATION
TASK 1.1: PROJECT COORDINATION
With any project, it is essential to have a project
manager and key staff with interdisciplinary expertise
who can anticipate challenges and resolve issues
proactively. Our Project Manager, Erika Kulpa, will use her management expertise to establish an effective
working relationship with the City, promoting ease
of communication and ongoing coordination. Erika
will be responsible for project oversight and regular
communication with City of Visalia staff, and will
regularly review project schedules and costs.

We will hold monthly check-in meetings to provide
updates, review deliverables and ongoing work, and
collaborate on upcoming events and tasks. Task leads
and project advisors will participate in progress
meetings as necessary. Further, in the first month of the ATP, we will develop a Project Management Plan, which
will identify key milestones, document review processes, and outline expected roles and responsibilities. We
understand that the overall project timespan runs
approximately three years, ending in 2028: given our
experience with similar Active Transportation Plans, we propose targeting completion of this plan in 18 months, which we believe will provide adequate time for charrette planning and stakeholder and city review while keeping
community members engaged and involved.

TASK 1 DELIVERABLES:
▪ Project Management Plan
▪ Monthly progress meetings, meeting notes
▪ Invoicing and progress reports

QUALITY ASSURANCE/QUALITY CONTROL
Toole Design employs a rigorous Quality
Assurance/ Quality Control (QA/QC) program to
control the quality of our work and that of our
subconsultants. Our utmost goal is to exceed
client expectations. Every Toole Design project
is assigned a Principal-in- Charge, a senior staff
member who takes personal responsibility for
Toole Design’s performance on the project. Roger
Pelayo will serve as Principal-in-Charge on this
project, and Aaron Sussman, AICP, will serve as
the QA/QC Lead. Together, Roger and Aaron will be
dedicated to ensuring the delivery of high-quality
materials, and appropriately scheduling, reviewing,
and approving all project deliverables as part of the
proposed cost and schedule. Toole Design keeps
internal documentation of our rigorous review
process, providing our clients the confidence that
projects are back-checked to ensure they meet the
highest standards.
21 RFP NO. 24-25-06 SERVICES TO UPDATE VISALIA’S ACTIVE TRANSPORTATION PLAN TASK 2: COMMUNITY OUTREACH
TASK 2.1: STAKEHOLDER

LIST DEVELOPMENT
Effective community outreach begins with an
engaged and diverse group of stakeholders who are
representative of the many varied interests and needs
within Visalia. The Toole Design Team is experienced
in identifying strategic stakeholders who can inform,
guide, and act as champions for the plan. We anticipate this group and list to be a key resource in soliciting
information on plan visions, sharing updates, and
requesting feedback.

We will work with City staff and reach out to local
organizations, local and regional agencies, schools,
and community groups to identify contacts for inclusion on the Stakeholder List. Stakeholders will also be
assessed for inclusion in the Advisory Group.

TASK 2.2: ADVISORY

GROUP DEVELOPMENT
Building upon the Stakeholder List, the Toole Design
Team will identify, with City coordination, a set of 8 to 15 community representatives from local organizations,
public agencies, and community groups to guide the
Plan’s development. We will assess potential Advisory
Group members to ensure that the variety of community
interests and stakeholder types are represented and
able to contribute to the plan process through the group.

TASK 2.3: ADVISORY

GROUP MEETINGS
The Toole Design Team will convene three Advisory Group meetings at key milestones throughout the planning
process to draw upon the group’s local knowledge and
ensure that recommendations are responsive to Visalia’s unique needs and community priorities.

The first meeting, held in Visalia, will be key to
understanding local concerns and priorities pertaining
to bicycling and walking conditions. We will work to
involve key group members in site visits of existing
street conditions, to best hear from them how the
Plan should work to address gaps in the city’s active
transportation network. This meeting will also
serve as an opportunity to collaboratively shape the
outreach strategy, including identifying effective
ways to engage the broader community and selecting
accessible, inclusive locations for upcoming design
charrette activities.

The second Advisory Group meeting, held virtually in
advance of the design charrette, will focus on reviewing the Existing Conditions memorandum and related
analysis findings. Our team will present key insights
and invite the group’s feedback to ensure that emerging themes reflect local experience. Together, we will also strategize on how best to gather input from community
members during the upcoming design charrette and
associated engagement events—ensuring that outreach
efforts are inclusive, accessible, and aligned with
community priorities.

Toole Design cares about the communities we serve.
22 TOOLE DESIGN
The third Advisory Group meeting, held in Visalia,
will center on presenting the plan outline and draft
recommendations for bicycling and walking network
improvements. This session will serve as a working
meeting to highlight and workshop key topics, including priority corridors, facility types, and areas requiring special attention in the final plan. Feedback from this meeting will help refine the network and ensure the
recommendations are responsive, equitable, and ready
for implementation.

TASK 2.4: COMMUNITY

OUTREACH PLAN
A community outreach plan will guide the engagement
strategy and design charrette activities throughout the duration of the plan. We will collaborate with Advisory Group members to develop an outreach plan that
proactively reaches Visalia’s diverse communities and
fosters long-term community ownership of the plan’s
outcomes. As a key component, design charrette week
will include events held in locations across the City to meet people where they are—with a particular focus on
engaging residents who are often underrepresented in
traditional planning processes. The outreach plan will
align engagement activities with the major milestones
of the ATP development process, including setting goals and objectives, gathering input on community priorities, and identifying priority projects for implementation
TASK 2.5: OUTREACH

MATERIAL DISTRIBUTION
When developing and distributing outreach materials,
our goal is to maximize participation and ensure
broad representation across the Visalia community—
especially from those most affected by limited access
to safe walking and biking options. This includes
individuals with limited access to vehicles, people with disabilities, children and families, seniors, and others who face mobility challenges. Our outreach strategy
will be tailored to reach these priority audiences
through accessible, inclusive, and culturally responsive engagement tools.

Our graphic designers and visual communications
specialists are highly experienced in engaging
communities—particularly Hispanic and Latino
populations—on topics such as health, traffic safety,
and mobility justice. For this project, Toole Design will draw on that experience to create engaging, bilingual
A sample webmap from a project in Lompoc.

Child pointing to a map created by Toole Design during the Corcoran ATP charrette.
23 RFP NO. 24-25-06 SERVICES TO UPDATE VISALIA’S ACTIVE TRANSPORTATION PLAN graphics and outreach materials for use on the project
website, social media platforms, and in print, ensuring content is accessible in both Spanish and English.

We recognize that language barriers and limited
time can discourage participation. That’s why we will
prioritize outreach through trusted, familiar channels
and provide flexible engagement opportunities that
allow community members to participate on their own
schedules—increasing the likelihood that more people,
especially from historically underrepresented groups,
will have the opportunity to share their voices.

We will work with the City and stakeholders to identify appropriate locations, businesses, and organizations
to whom to distribute outreach materials in order
to best reach residents. We anticipate creating a
project webpage through the City’s website to provide
community updates throughout the project, and can
work with the City to identify engaging website solutions that works best for this ATP.

TASK 2 DELIVERABLES:
▪ Stakeholder list
▪ Advisory Group members list
▪ Advisory Group meeting agendas, attendee list,
meeting notes
▪ Outreach plan
▪ Outreach materials, such as flyers and charrette
posters, media releases, and graphics
▪ Outreach distribution list
TASK 3: DATA COLLECTION

AND ANALYSES
TASK 3.1: EXISTING

CONDITIONS ANALYSES

PLAN REVIEW
The Toole Design Team understands that this ATP builds
upon multiple prior planning endeavors and must align
with established goals and policies adopted by the City of Visalia. As an essential first step, we will conduct a review of existing plan and policy documents and
guidance for Visalia relating to factors that may impact it, such as truck routes and railway crossings. We
will prepare a summary memo that identifies current
policies and plans that details this planning landscape, including but not limited to:
▪ 2014 Visalia General Plan
▪ 2013 Visalia Climate Action Plan
▪ 2021 Visalia Traffic Impact Analysis Procedures
▪ 2022 TCAG Regional Active Transportation Plan
▪ 2022 Caltrans District 6 Active Transportation Plan
A Safe Biking Adventure Book created by Toole Design for Elk Grove was printed in English, Spanish, Chinese, and Vietnamese.

As part of promotion and information-gathering
for this plan, we can create a user-friendly
interactive webmap where participants can provide
detailed, location-based information and answer
supplemental survey questions on project goals
and objectives, attitudes and preferences, and
barriers to bicycling and walking. Our webmaps are
customizable, accessible, and easy to use on any
device. These may also be supplemented by on-the-
ground distribution of printed materials to reach
people without access to a phone or computer.
24 TOOLE DESIGN

EXISTING CONDITIONS
Understanding existing conditions in Visalia is a
foundational step that will shape our approach
throughout the planning process. Our analysis will
provide a comprehensive snapshot of current walking
and biking conditions, highlighting both progress
made since the 2017 ATP and remaining gaps. This
work will directly inform the analyses in Task 3.2 and
help identify issues the ATP Update can effectively
address.To begin, we will submit a data request to the
City to gather relevant information, including roadway
characteristics, intersection controls, existing bicycle and pedestrian infrastructure, recent count data,
and traffic volumes. This baseline understanding will
ensure our recommendations are grounded in current
conditions and responsive to Visalia’s evolving needs.

TASK 3.2: CONSTRAINTS

AND OPPORTUNITIES
Our team will conduct analyses that help paint a
complete picture of how walking and bicycling in
Visalia feels today for residents. Critically, safety
informs where people feel comfortable riding and
walking. We will perform a crash analysis to identify
areas with the highest safety concerns, identifying a
key constraint and opportunities for safety-focused
roadway treatments such as separated bike lanes.

Using the most recent five-year period of available
data from the Statewide Integrated Traffic Records
System (SWITRS) and the University of California,
Berkeley’s Traffic Injury Mapping System (TIMS), we
will assess crashes and identify crash trends by
participant, such as racial or age disparities. We will map this data using our Safer Streets Priority Finder
tool to analyze the risk to bicyclists and pedestrians
on Visalia’s roads, and identify potential high injury
intersections and corridors.

Lack of comfortable riding conditions due to traffic
volumes, multilane roads, or difficult crossings can also deter riders who might consider themselves “interested
by concerned.” Toole Design also proposes to complete
a Level of Traffic Stress Analysis of all streets and
roadways in Visalia to assess their anticipated level of comfort for Interested by Concerned riders.

SAFER STREETS PRIORITY FINDER
The Toole Design-created Safer Streets Priority
Finder is an open-source data analysis tool
that can help agencies of all sizes embrace the
Safe Systems approach to traffic safety for all
roadway users using sliding window and Bayesian
statistical framework.
https://www.saferstreetspriorityfinder.com/
Through this task, we will also document additional
constraints identified by stakeholders—such as
sidewalk gaps, truck routes, long distances between
crossings, and major infrastructure barriers—to ensure
the Plan’s recommendations comprehensively address
all active transportation needs across the city.

As with the Task 3.1 basemaps, all maps and graphic
outputs will be designed with inclusive engagement
Staff led a bike audit for plan stakeholders to better understand conditions unincorporated LA County.

A Level of Traffic Stress analysis like the above can pinpoint the key segments that break up otherwise comfortable biking routes and create barriers for riders.

25 RFP NO. 24-25-06 SERVICES TO UPDATE VISALIA’S ACTIVE TRANSPORTATION PLAN in mind, supporting use during the design charrettes.

Prior to conducting any conditions analysis, we
will complete a thorough review of statewide ATP
requirements to ensure the resulting memorandum is
accurate, high quality, and that all maps developed for community outreach meet the same professional and
accessible standard.

TASK 3.3: TRAFFIC IMPACT ANALYSIS
The Toole Design Team understands that as new
improvement types are identified and incorporated
into the plan, reconfigurations may impact how traffic
operates in Visalia. Policy guidance on traffic impacts can also help the City work with stakeholders as it
implements the ultimate recommendations. As the
extent of the necessary analysis will become more
apparent through the planning process, outreach,
and coordination with City staff, we have prepared a
selection of possible analysis options that would be
useful in clarifying traffic impacts at critical locations or updating key policies. Our partners at Hexagon are
prepared to provide traffic analysis support including, but not limited to, the following menu of options up to the identified level of effort:

Intersection and/or Roadway Level of Service: For
selected corridors and/or intersections where plan
recommendations would considerably affect traffic
operations, our team could conduct LOS analysis
under existing and future baseline conditions, and
compare the baseline LOS to conditions with the
recommended improvements.

Travel Demand Model: Our team could review and
use the existing countywide travel demand model to
forecast intersection volumes and roadway volumes for
future baseline scenarios for intersection and roadway
analysis. The model may also be used to evaluate mode
shift changes or quantify VMT reductions with the ATP.

LOS Thresholds: We could coordinate with the project
team and City staff to develop revised LOS thresholds
for intersection and/or roadway operations to support
the City’s goals moving forward.

Summaries of the selected options would be
documented in a technical memorandum, incorporating
up to two rounds of comments.

TASK 3 DELIVERABLES:
▪ Data request
▪ Policy and plan review memo
▪ Existing Conditions project basemaps
▪ Constraints and opportunities memorandum
and maps
▪ Traffic impact analysis memo
TASK 4: COMMUNITY ENGAGEMENT
TASK 4.1: CHARRETTE

DEVELOPMENT AND LOGISTICS
In-person community events have an important role to
play in any planning process, and Toole Design has a
wealth of charrette design and facilitation experience
and recommendations to make them fun for all. We have
found great success in setting up charrette activities
in places and at community events that draw a wide
Pop-up events can help draw in new participants by meeting them where they are throughout the day. Charrette for the Reedley ATP .

26 TOOLE DESIGN
spectrum of people, and we use interactive strategies to drive feedback on goals and objectives, deficiencies in the walking and biking network, and other priorities. With these priorities in hand, we will work with City staff to craft a creative approach and schedule for the four-day charrette that meet’s Visalia’s needs.

As part of charrette preparation, we recommend
having a dedicated meeting with City staff to introduce and provide guidance on emerging design treatments
and best practices that may arise during the charrette
process—such as separated bike lanes, protected
intersections, and other innovative facility types. These discussions will be grounded in most recent guidance
from the AASHTO Guide for the Development of Bicycle
Facilities (Toole Design led) and the NACTO Urban
Bikeway Design Guide (Toole Design contributed),
ensuring alignment with current national standards and
design flexibility.

TASK 4.2: COMMUNITY

DESIGN CHARRETTE
This project team has extensive experience leading
interactive, inclusive, and energizing charrettes and
workshops across a variety of project types. For this
Active Transportation Plan Update, our approach will
be to:
▪ Discover what people enjoy about walking and
bicycling in Visalia, and what their primary
concerns are that act as barriers to active mobility.
▪ Design ideas for walking and bicycling networks in
collaboration with community participants.
▪ Document conversations and ideas developed
during the charrette, and memorialize collaborative
discussions in the final plan.

By leading a collaborative and inclusive charrette, we
will be able to show community members how their
ideas and contributions are reflected in the final plan.

Toole Design will assist in facilitating and producing
charrette-related events over the course of four days,
and will be responsible for developing preliminary
recommendations and a cohesive set of initial concepts
based on input from the charrette that will then be
shared with the City and the Advisory Group.

The charrette will begin with small group meetings with key stakeholders to discuss local needs, engineering
considerations, and feasibility concerns such as
drainage, emergency access, and maintenance.

These sessions may be scheduled around the main
kickoff workshop to accommodate availability.

For the primary community kickoff workshop, our team
will develop all presentation materials, with a focus on project visioning and inviting broad community input.

As part of the charrette, we will also conduct walk and/ or bike audits of priority areas—identified in advance
through earlier phases or stakeholder input—which may
be scheduled alongside stakeholder sessions to provide
real-time context.

Following these engagements, we will meet with City
staff to review community feedback and emerging
concepts. We will then host a closing workshop
presentation to summarize what we’ve heard and
share preliminary concept recommendations,
including potential treatment types and draft solutions that could be applied citywide to enhance safety,
comfort, and connectivity.

TASK 4.3: DRAFT PLAN WORKSHOP
Following the development of draft recommendations
in Task 5, and in coordination with City staff and the
Advisory Group, the Toole Design Team will support
planning and facilitation of a community workshop
to present key elements of the draft plan and gather
public feedback. We will collaborate with the City to
design a creative and accessible workshop format
that reflects Visalia’s unique character and community
needs. Engagement strategies may include breakout
discussions, interactive walk-throughs of the draft
document, dot voting, and other hands-on techniques to
elicit meaningful input.

After the workshop, Toole Design will review,
synthesize, and document community feedback,
ensuring it is thoughtfully incorporated into the final plan to reflect community priorities and enhance local
ownership of the outcomes.

TASK 4 DELIVERABLES:
▪ Charrette agenda
▪ Participant lists, meeting notes, charrette and
meeting presentations and materials
▪ Charrette Summary Memorandum
▪ Workshop participant lists, notes, and
documented feedback
27 RFP NO. 24-25-06 SERVICES TO UPDATE VISALIA’S ACTIVE TRANSPORTATION PLAN TASK 5: PLAN DEVELOPMENT
TASK 5.1: PLAN AND

RECOMMENDATIONS DEVELOPMENT

KEY GOALS AND OBJECTIVES
The ATP will establish clear, actionable goals for
Visalia that will shape the direction of the plan’s
recommendations, policies, and implementation
strategies. These goals will reflect the long-term vision and priorities expressed by stakeholders, Advisory
Group members, and the broader community through
the design charrette and other engagement activities.

We will collaborate with City staff to translate these big- picture aspirations into focused goals and measurable
objectives that provide a strong foundation for the
plan and ensure alignment with Visalia’s broader
transportation, equity, and sustainability priorities.

COMMUNITY ENGAGEMENT
Our team will document through Tasks 2 and 4 our
engagement steps and the feedback and comments
we have heard throughout the process. A clear line
will be traced through the plan development process,
connecting community-generated ideas, concerns,
and feedback to the Plan’s recommendations. Together
with detailed accounts of the design charrette week
outcomes, we will demonstrate how the ATP networks
and projects meet the unique needs and solutions
identified by Visalia’s residents and stakeholders.

MULTIMODAL NETWORK RECOMMENDATIONS
Biking and walking networks require a comprehensive
and inclusive approach that considers users of all
ages, abilities, comfort levels, and accessibility needs.

For the pedestrian network, we will identify areas
where infrastructure investments are most needed,
recognizing that pedestrian conditions vary across
Visalia—from rural neighborhoods to the denser
downtown core. Special attention will be given to
connections with Visalia’s trail system and other key
community assets.

Priority connections will focus on locations where
access to active transportation is essential, including schools, parks, healthcare and senior facilities, transit hubs and lines, and low-income neighborhoods.

Through the community engagement activities detailed
in Task 4, we will gather local input to identify additional priority areas for bicycling and walking improvements.

With input from City staff and the public, we will develop a set of recommended pedestrian projects that work
toward a connected, accessible, and context-sensitive
pedestrian network.

For the bikeway network, our recommendations will
reflect what we know about how people choose to
travel by bike: when they feel safe, comfortable, and
supported by a connected system. In particular, we will address the needs of the “Interested but Concerned”
rider group, which includes children, older adults,
women, and those who are new to bicycling.

Each segment of the recommended bikeway network
will include:A recommended facility type (e.g., buffered bike lane, Class IV separated bikeway, neighborhood
greenway), and a proposed implementation action
(e.g., narrowing travel lanes, modifying curb lines, or reallocating roadway space).This pairing will enable
the City to efficiently evaluate, prioritize, and move
projects from plan to implementation. To support this
effort, the Toole Design Team will develop a high-level toolkit outlining facility types, countermeasures, and
contextual guidance for implementation. The toolkit
will include feasibility considerations and appropriate applications for treatments such as protected
intersections, Class IV bikeways, and other best-
practice infrastructure.

PROJECT PRIORITIZATION
We will score and rank each recommended pedestrian
and bicycling project to identify an implementation
framework that best meets the ATP’s goals. We will
work with staff to identify a discrete set of three
to five prioritization criteria (e.g., safety, mobility, sustainability, equity) and then use available data to
calculate a ranked score for each proposed project.

Toole Design has substantial experience using this
type of tool for project prioritization, having done so for dozens of planning efforts in California and beyond.

COST OPINIONS
The Toole Design Team will develop planning-level
cost opinions for each pedestrian and bicycle project
based on recent Visalia bids, neighboring city bids, and Caltrans Contract Cost Database District 6 bid prices.
28 TOOLE DESIGN

FUNDING AND IMPLEMENTATION MATRIX
The Toole Design Team will review potential
local, regional, state, and federal funding sources
and identify those that best set up the City for
implementation of the ATP networks. We will
develop an easy-to-understand matrix presenting
all feasible mechanism and tools available to finance
recommended bikeway, trail, and sidewalk projects.

This approach to funding will align with project
types in the Plan and will be structured to reflect the City’s current and future preferred approaches to
implementation, including identification of potential
future partnerships.

We envision Task 5.1 as covering a majority of the bicycle and pedestrian network and policy recommendations.

Though a key outcome of this task will include the Plan Outline and subsequent City feedback, we will also use
the task to develop and consolidate key plan content,
such as engagement summaries.

TASK 5.2: PUBLIC REVIEW DRAFT
Toole Design understands that an effective Active
Transportation Plan should tell the story of Visalia’s
needs and detail how the community’s participation
drove recommendations. It must also be a visually
compelling, well-organized plan document with concise,
accessible writing and explanatory visualizations and
graphics, all of which are critical to successful plan
adoption and implementation.

DRAFT TASK FORM REVIEWING PARTIES
Outline 5.1 Word document outline City staff, Advisory Committee Administrative Draft 5.2 Word document: Text and basic graphics City Staff Revised Administrative Draft 5.2 Word document: Text and basic graphics City Staff Public Review Draft 5.2 InDesign layout Public
Final Draft 5.3 InDesign layout City Council
To ensure that city staff, stakeholders, and community
members have meaningful time and opportunity to
review and provide feedback on the ATP’s structure,
content, and recommendation, the Toole Design Team
recommends a series of four drafts in addition to the
Task 5.1 outline. The chart above summarizes these
drafts. The public and final drafts of the Plan will
be graphically rich and reader-friendly. Our graphic
designers and planners will include infographics,
illustrations, photographs, and maps to ensure it is
detailed and accessible.

TASK 5.3: FINAL PLAN
Toole Design will work closely with City staff to review and address public and stakeholder comments to the
Public Draft Plan. We will document public review
and produce an updated, adoption-ready plan. We will
work with City staff to ensure all documents meet City
standards and are fully accessible.

Following the final review by City staff, we will
incorporate edits and submit the document for adoption
by City Council. For this task, we will support the City of Visalia as the ATP moves through the council review
process, including producing presentation materials
and presenting the plan to Council in-person.

TASK 5 DELIVERABLES:
▪ Plan outline, administrative draft and revision,
public review draft, and final plan
▪ Council presentation
29 RFP NUMBER/NAME

PROJECT SCHEDULE
Following is Toole Design’s proposed timeline for the ATP. Based on our experience working on similar efforts, we anticipate that the project can be substantially completed in approximately 18 months. However, we are flexible on this aspect and can revise our schedule to meet Visalia’s needs. 2025 2026 2027
TASK Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb 1: PROJECT PLANNING AND COORDINATION

1.1: Project Coordination l l l l l l l l l l l l l l l l l l 2: COMMUNITY OUTREACH

2.1: Stakeholder List Development n

2.2: Advisory Group Development n

2.3: Advisory Group Meetings l l l

2.4: Community Outreach Plan n

2.5: Outreach Material Distribution
3: DATA COLLECTION AND ANALYSES

3.1: Existing Conditions Analyses n

3.2: Constraints and Opportunities n

3.3: Traffic Impact Analysis n
4: COMMUNITY ENGAGEMENT

4.1: Charrette Development and Logistics

4.2: Community Design Charrette l

4.3: Draft Plan Workshop l
5: PLAN DEVELOPMENT

5.1: Plan and Recommendations Development n n

5.2: Public Review Draft n

5.3: Final Plan n
l Meeting
n Deliverable
30 TOOLE DESIGN

EXCEPTIONS TO RFP
Toole Design has reviewed the requirements in this
solicitation and request the following revisions.

However, we are flexible, and can waive our exceptions
if necessary. We look forward to negotiation with City of Visalia during the contracting period.

VIII. GENERAL CONDITIONS
C. EVALUATION/

AWARD OF CONTRACT

3. Proposer shall indemnify and hold harmless the
City, its officers, officials, employees, and agents from and against all claims, damages, losses, and expenses
to the extent arise out the caused in whole or in part
by any negligent act or omission of the proposer, its
consultants, subcontractor, anyone directly or indirectly employed by any of them, or anyone for whose acts
any of them may be liable, except where caused by
the active negligence, sole negligence, or willful
misconduct by the City. In the event this Agreement
involves the performance of professional services by
Proposer, Proposer’s officers, employees, agents, or
subcontractors, Proposer’s costs to defend Indemnitees
shall not exceed the Proposer’s proportionate
percentage of fault per Civil Code §2782.8.

D. INSURANCE

INDEMNIFICATION AND INSURANCE
As respects acts, errors, or omissions in the
performance of services, VENDOR agrees to indemnify
and hold harmless CITY, its elected and appointed
officers, employees, and CITY designated volunteers
from and against any and all claims, demands, losses,
defense costs, liability or consequential damages to
the extent arising directly out of Vendor’s negligent
acts, errors or omissions in the performance of his/her services under the terms of this Agreement; except to
the extent those arise out of the negligence of CITY. In the event this Agreement involves the performance of
professional services by Proposer, Proposer’s officers, employees, agents, or subcontractors, Proposer’s costs
to defend Indemnitees shall not exceed the Proposer’s
proportionate percentage of fault per Civil Code §2782.8 CITY agrees to indemnify and hold harmless VENDOR,
its officers, employees, and designated volunteers
from and against any and all losses, defense costs,
liability or consequential damages to the extent arising out of CITY’S negligent acts, errors or omissions in the performance of this Agreement.

As respects all acts or omissions which do not arise
directly out of the performance of services, including but not limited to those acts or omissions normally covered by general and automobile liability insurance, VENDOR
agrees to indemnify, defend (at CITY’s option), and hold harmless CITY, its elected and appointed officers, agents, employees, and representatives, and volunteers from
and against any and all claims, demands, defense costs, liability, or consequential damages of any kind or nature to the extent arising out of or in connection with Vendor’s (or Vendor’s subcontractors, if any) performance or
failure to perform, under the terms of this Agreement;
except to the extent those which arise out of the
negligence of CITY.

F. DOCUMENTS/DATA
A. Ownership of Documents: All original papers and
documents, produced as a result of this Agreement, shall become the property of the CITY. Ownership shall not
extend to Consultant’s underlying means and methods
used to create work product. Additionally, any preexisting intellectual property contained within Consultant’s
deliverables thereto belonging to Consultant shall remain the property of Consultant unless otherwise indicated in the scope of services. In addition, CITY shall be provided with access and use of any other papers and documents
consistent with the purpose and scope of services
covered by this Agreement. Any additional copies, not
otherwise provided for herein, shall be the responsibility of the CITY.
31 RFP NO. 24-25-06 SERVICES TO UPDATE VISALIA’S ACTIVE TRANSPORTATION PLAN

PROFESSIONAL SERVICES

AGREEMENT FOR ACTIVE

TRANSPORTATION PLAN UPDATE
XI. DOCUMENTS/DATA
A. Ownership of Documents: All original papers and
documents, produced as a result of this Agreement, shall become the property of the CITY. Ownership shall not
extend to Consultant’s underlying means and methods
used to create work product. Additionally, any preexisting intellectual property contained within Consultant’s
deliverables thereto belonging to Consultant shall remain the property of Consultant unless otherwise indicated in the scope of services. In addition, CITY shall be provided with access and use of any other papers and documents
consistent with the purpose and scope of services
covered by this Agreement. Any additional copies, not
otherwise provided for herein, shall be the responsibility of the CITY.

XII. INDEMNIFICATION

AND INSURANCE
A. As respects acts, errors, or omissions in the
performance of services, CONSULTANT agrees
to indemnify and hold harmless CITY, its elected
and appointed officers, employees, and CITY
designated volunteers from and against any and all
claims, demands, losses, defense costs, liability or
consequential damages to the extent arising directly out of CONSULTANT’s negligent acts, errors or omissions
in the performance of his/her services under the terms
of this Agreement; except to the extent those arise out of the negligence of CITY. In the event this Agreement
involves the performance of professional services
by Consultant, Consultant’s officers, employees,
agents, or subcontractors, Consultant’s costs to
defend Indemnitees shall not exceed the Consultant’s
proportionate percentage of fault per Civil Code
§2782.8.

B. CITY agrees to indemnify and hold harmless
CONSULTANT, its officers, employees, and designated
volunteers from and against any and all losses, defense costs, liability or consequential damages to the extent arising out of CITY’S negligent acts, errors or omissions in the performance of this Agreement.

C. As respects all acts or omissions which do not
arise directly out of the performance of services,
including but not limited to those acts or omissions
normally covered by general and automobile liability
insurance, CONSULTANT agrees to indemnify, defend
(at CITY’s option), and hold harmless CITY, its elected and appointed officers, agents, employees, and
representatives, and volunteers from and against
any and all claims, demands, defense costs, liability,
or consequential damages of any kind or nature
to the extent arising out of or in connection with
CONSULTANT’s (or CONSULTANT’s subcontractors, if
any) performance or failure to perform, under the terms of this Agreement; except to the extent those which
arise out of the negligence of CITY.
32 TOOLE DESIGN

CHALLENGES AND SOLUTIONS
Toole Design has encountered common challenges and lessons learned while developing ATPs. As practical problem-solvers, we are motivated by these challenges and inspired by each community’s unique perspectives. You can trust us to minimize risk and translate challenges into unique, context-sensitive solutions for the City of Visalia.

Potential Challenges Proposed Solutions
Meeting tight deadlines:

Ensuring plan completion
within the set 18-month period
To achieve alignment with the City, we will facilitate early conversations at the project kickoff to identify critical project milestones. Our project management plan will be built backwards from project milestones, allowing adequate time for internal Quality Control and City review. Subsequently, there will be monthly progress meetings and design focus meetings at every milestone to track decisions and avoid derailing the project schedule.

Project process: Setting
expectations between City
departments, members of
the community, and other
stakeholders
We will be clear and transparent in project communications, letting people know how their input will fit into the projects decision-making process. We can support the City with any updates to internal and external communications including project updates and presentation of basis of design for the project.

Seeing the bigger picture:

Context sensitivity to
community needs and
local factors
Successful ATPs are not created in a vacuum; they are sensitive to issues like wide arterials, state-owned roadways, political and community support, complex funding issues, and the environment. We intend to leverage our experience guiding tradeoff conversations for communities across California and North America to help the City of Visalia consider the pros, cons, and tradeoffs of bicycle and pedestrian network implementation.

Only hearing from the usual
suspects: Ensuring authentic
engagement reach
Often the only people whose voices are heard during a planning process are those who are already engaged and are the most passionate (positively or negatively). To ensure that we’re hearing from women, people of color, young people, older adults, people with disabilities, and many others, we propose a public engagement plan that includes various opportunities for engagement, including online and in-person strategies. We will seek representation for different communities within Visalia and from those who have varying relationships with bicycling and walking today.
xxxxxxxxxx

STAFF QUALIFICATIONS

AND RELATED EXPERIENCE
C
33 RFP NO. 24-25-06 SERVICES TO UPDATE VISALIA’S ACTIVE TRANSPORTATION PLAN

ORGANIZATIONAL CHART
The organizational chart below illustrates our proposed approach to staffing the various elements of the project.

CITY OF VISALIA

PROJECT MANAGER
Erika Kulpa* T

PRINCIPAL-IN-CHARGE
Roger Pelayo* T

COMMUNITY

ENGAGEMENT
Erika Kulpa* T
Lauren Pepe* T
Lila Singer-Berk T
Serena Powell T
Sam Person T

PLANNING AND

DATA ANALYSIS
Joanna Wang, RSP1 T
Ellie Gertler T
Adam Russell, RSP1* T
Serena Powell T
Ollie Zhou, PE H
Shikha Jain, AICP H

ENGINEERING
Adam Vest, PE T
Sofia Pollmann, PE* T
Janessa Mendoza, EIT T
T Toole Design H Hexagon
* Fluent in Spanish

OUR VALUES
At Toole Design, we
envision a system where
everyone—regardless
of their race, abilities,
economic status, or
location—can walk,
bicycle, and use transit
not just as a way to get
places, but to thrive.

Our values of ethics,
equity, and empathy are
the foundation for how
we approach projects,
interact with colleagues
and clients, connect with
community members, and
ultimately get closer to
achieving this vision.

QA/QC LEAD
Aaron Sussman, AICP* T
34 TOOLE DESIGN
Roger is a Senior Planner with expertise in sustainable transportation and its relationship to urban form, focusing on pedestrian and bicyclist behavior, access to schools, and transit. He is proficient in various aspects of transportation planning at regional, corridor, and local levels, with extensive project experience across Southern California. Roger has led technical teams in preparing a wide range of transportation planning studies, including SRTS and active transportation plans, traffic impact studies, benefit-cost analyses for capital project prioritization, tactical urbanism demonstration projects, first-/last-mile and Complete Streets initiatives, and circulation elements for general and community plans. His strong technical and project management skills enable him to deliver realistic recommendations and solutions across a variety of transportation planning projects.

SELECTED PROJECT EXPERIENCE
Ontario Active Transportation Plan, Ontario, CA
As Project Manager, Roger led a team that developed a plan for the City to be more walkable, bikeable, healthier, and safe. The plan included pedestrian and bike demand analysis, public engagement workshops, walk and bike audits for 32 schools that included engineering recommendations and cost estimates, and design guidelines. The project involved the development of a pedestrian and bike network that included factsheets and cost estimates for the top 10 locations.

Montclair Active Transportation Plan, Montclair, CA
As Project Manager, Roger led a led a team that identified ways to improve pedestrian and bicycle mobility and access across the City. The deliverables consisted of conducting bicycle and pedestrian level of traffic stress, implement a robust engagement process, develop an active transportation network with fact sheets and cost estimates, and set up a framework for implementation.

San Fernando Safe and Active Streets Implementation Plan, San Fernando, CA As Principal-in-Charge, Roger oversaw the development of a comprehensive plan to prioritize active transportation projects and build on the 2018 citywide Safe and Active Streets Plan. The implementation plans included community engagement, project prioritization, and the development of concept plans.

Lompoc Streetscape Multimodal Improvement Plan, Lompoc, CA Roger served as the Principal-in-Charge for the effort to develop a plan that analyzed areas to establish efficient integrated multimodal connections and identified the necessary bicycle and pedestrian design and beautification improvements along North H Street and Ocean Avenue. Roger was responsible for providing strategic guidance, and ensuring the delivery of high-quality, on- schedule deliverables that are visionary, yet implementable that addressed goals of the City’s newly updated Zoning Code, 2030 General Plan, SBCAG Regional Transportation Guidelines, and the California Transportation Plan 2040.

PRINCIPAL-IN-CHARGE

TOOLE DESIGN

PROFESSIONAL

HIGHLIGHTS
Years of Experience: 17
Toole Design: 2021-Present
KOA Corporation: 2007-2021

EDUCATION/

CERTIFICATION
Bachelor of Science,
Urban and Regional Planning
(Minor in GIS), California
Polytechnic University,
Pomona: 2007

ROGER PELAYO
35 TOOLE DESIGN
Erika is a Senior Planner with an intersectional experience in non-profit organizations, and in the public and private sectors in the U.S. and Mexico. She has collaborated on and led projects related to active transportation, road safety, transportation demand management, and gender equity. She also likes applying her graphic design skills and wayfinding knowledge to transportation projects. Erika’s overall aim is to bring people back into the center of projects and policies and help improve their everyday lives.

SELECTED PROJECT EXPERIENCE
Fresno Unified Safe Routes to School Site Assessments, Fresno CA Erika is leading the Walking School Bus (WSB) Toolkit and WSB Pilot and the update on the Pedestrian Safety Curriculum for Fresno’s Safe Routes to School project.

These two programmatic strategies support safety measures and incite children to walk and bike more to school. She also supports the assessment of multiple schools in the Fresno Unified School District for safe routes to school improvements. For the 2024-2025 school year, she is evaluating 17 schools by observing on-site arrival and dismissal dynamics, through walk audits, and by engaging with school officials and the Unified School District. Erika collaborates in the development of infrastructure and programmatic recommendations to improve kids experience traveling to and from school.

Fresno Vision Zero Action Plan, Fresno, CA
Erika is leading the development of the Major Streets Traffic Calming Toolbox for Fresno, identifying countermeasures that would best improve safety on the specific road safety context of the city. The toolkit looks into data-driven insights, best practices, and actionable strategies for improving safety.

Walk Downey: Active Transportation Plan, Downey, CA
The plan aimed to provide safe, efficient, and connected network of multimodal transportation facilities that residents and stakeholders can enjoy for a variety of purposes. Erika identified and designed potential improvements in key intersections around Downey. Through an understanding of the local context, positive practices, and main issues, Erika created a mini toolkit for each location and a concept design for infrastructure projects to enhance the safety, walkability and bikeability of the area.

Sacramento Vision Zero Top Five Corridor Study, Sacramento, CA Erika collaborated in the development of the Study which addressed safety concerns in five corridors with the highest numbers of fatal and serious crashes in Sacramento. The aim of the study was to identify improvements for each of the corridors. Erika specifically contributed to the creation of the safety toolkit and in the design of the each of the corridors’ cross-sections portraying the recommended improvements to make the roads safer.

PROJECT MANAGER

TOOLE DESIGN

PROFESSIONAL

HIGHLIGHTS
Years of Experience: 14
Toole Design: 2024-Present
Steer: 2021-2024
Fehr & Peers: 2020-2021
Secretaría de Movilidad de la
Ciudad de México: 2016-2018
World Resources Institute:
2011-2016

EDUCATION/

CERTIFICATION
Master of Science, Transport
and City Planning, University
College London: 2019
Bachelor of Architecture,
Universidad Nacional
Autónoma de México: 2017

ERIKA KULPA
36 TOOLE DESIGN
Aaron is a versatile planner and project manager with experience in both the public and private sectors. His past project experience includes regional, city, and county transportation plans, as well as corridor studies, network planning, project prioritization efforts, and the development of local agency design standards. Aaron brings a strong understanding of the impacts of land use and development patterns on infrastructure needs to his projects and excels at developing recommendations that can be easily implemented. He is a fluent Spanish speaker and has extensive experience leading public outreach and stakeholder coordination.

SELECTED PROJECT EXPERIENCE
Morgan Hill Transportation Plan, Morgan Hill, CA
Aaron was the Project Manager for this effort to create the City of Morgan Hill’s first Transportation Plan. Toole Design led all elements of the plan related to multimodal transportation and supported engagement including public outreach and facilitation of a stakeholder steering committee. The Transportation Plan was adopted in December 2024 and identifies a high-injury network for the city and identifies high- priority projects to advance safety and mobility for all modes.

Maricopa Association of Governments SR 30 Active Transportation Conceptual Plan, Phoenix, AZ
Aaron led an interdisciplinary effort to identify a preferred alignment and active transportation facility type along the proposed SR 30 freeway in the southwestern portion of the Phoenix metropolitan area. The project was led by the Maricopa Association of Governments and spans various local jurisdictions. The plan identifies a shared-use path and desired amenities along the narrow 14-mile long corridor and provides a series of recommendations to ensure the facility is appealing to a wide range of potential users, including grade-separated crossings, enhanced on-street connections, and the development of recreational spaces and access points.

Farmington MPO Bicycle and Pedestrian Plan Update, Farmington, NM Aaron was the Project Manager for a regional plan to improve and expand upon the pedestrian and bicycle networks for the greater Farmington region. Through a stakeholder-driven process, Aaron led the development of Complete Streets facility types for all major roads across the region. Other key products included design guidance, network recommendations, and identifying location-specific opportunities to implement safe, comfortable walking and biking facilities throughout the study area.

QA/QC LEAD

TOOLE DESIGN

PROFESSIONAL

HIGHLIGHTS
Years of Experience: 17
Toole Design: 2022-Present
Bohannan Huston, Inc:
2016-2022
Mid-Region Council of
Governments: 2008-2016

EDUCATION/

CERTIFICATION
Master of Arts in Latin
American Studies,
University of New Mexico: 2008
Master of Community and
Regional Planning,
University of New Mexico: 2008
Bachelor of Arts,
Spanish and Anthropology,
Dickinson College: 2005
American Institute of
Certified Planners

APPOINTMENTS/

AFFILIATIONS
American Planning Association
Urban Land Institute
RECENT

PUBLICATIONS
“Integrating Climate Change
into Scenario Planning: Can
Mitigation Measures also Make
a Region More Resilient?”
Journal of the Transportation
Research Board, No.2572,
2016. Presented at the
Transportation Research
Board 2016 Annual Meeting,
January 10-14, Washington,
DC. Awarded “Best Paper” by
the Transportation Research
Board Special Task Force on
Climate Change and Energy.

AARON SUSSMAN, AICP
37 RFP NO. 24-25-06 SERVICES TO UPDATE VISALIA’S ACTIVE TRANSPORTATION PLAN

ADAM VEST, PE

PRINCIPAL ENGINEER
Years of Experience: 20
Master of Science, Civil Engineering
Bachelor of Science, Civil Engineering
Professional Engineer: FL, MD, PA, VA
Adam is a national expert in active transportation
planning and engineering. His work incorporates a
human-scaled, Complete Streets approach, and he
develops innovative solutions that support mobility,
safety, and connectivity for all users.

Lompoc Streetscape Multimodal Improvement Plan,
Lompoc, CA
San Pablo Bicycle and Pedestrian Corridor Study,
San Pablo, CA
ADAM RUSSELL, RSP1

PROJECT PLANNER
Years of Experience: 12
Master of Urban and Regional Planning
Bachelor of Arts, Environmental Analysis-Policy
Road Safety Professional 1
Adam is a planner with experience in ATPS, bicycle
planning, and safety policies, whose work addresses
transportation access and safety for all users.

Los Angeles County Bicycle Plan Update,
Los Angeles, CA
Glendale Vision Zero Action Plan, Glendale, CA
JOANNA WANG, RSP1

ANALYST
Years of Experience: 6
Master of City Planning
Bachelor of Science, GeoDesign, Minor in Economics
Road Safety Professional 1
Joanna is a transportation planner and data analyst
with experience scripting GIS analysis, basic traffic
engineering analysis for ATPs, Local Roadway Safety
Plans (LRSP), and multimodal corridor studies.

Clovis Active Transportation Plan Update, Clovis, CA
Reedley Active Transportation Plan, Reedley, CA

SERENA POWELL

PLANNER
Years of Experience: 4
Bachelors of Urban Planning and Certificate of Urban Design Serena is experienced in SRTS initiatives, Complete
Streets, multimodal planning, corridor and streetscape
improvements, and first-/last-mile solutions.

Anaheim Connects, Anaheim, CA
SRTS Shatto Place Redesign Project, Los Angeles, CA

SOFIA POLLMANN, PE

PROJECT ENGINEER
Years of Experience: 6
Master of Science, Transportation Planning and Engineering Bachelor of Science, Civil Engineering
Professional Engineer: NY
Sofia is a professional engineer working on active
transportation projects. Sofia specializes in corridor
design, work zone traffic control, safety analysis and
public engagement.

Fresno USD Safe Routes to School Site Assessments,
Fresno, CA
Fairview Road Active Transportation Project,
Costa Mesa, CA

LILA SINGER-BERK

PROJECT PLANNER
Years of Experience: 9
Master of Urban Planning
Bachelor of Arts, Urban and Environmental Policy
Lila is a project planner with private sector and
research experience in transit and multimodal
transportation planning, analysis, policy, programming, and implementation. Lila specializes in bicycle
and pedestrian planning and policy, performance
management, curb management, public engagement,
and facilitation.

Hawaiian Gardens Bicycle Plan, Hawaiian Gardens, CA
Los Angeles County Bike Plan,
Unincorporated Los Angeles County, CA

TOOLE DESIGN
38 TOOLE DESIGN

ELLIE GERTLER

PLANNER
Years of Experience: 5
Master of Urban and Regional Planning
Bachelor of Arts, Sociology
Ellie is a planner with private sector experience
in active and multimodal transportation planning,
safety planing, and Safe Routes to Schools plans and
programs. Her work includes active transportation
network mapping and analysis, policy and network
recommendations development, leading and conducting
public outreach and engagement, plan writing, and
graphic development.

Corcoran Active Transportation Plan, Corcoran, CA
Morgan Hill Transportation Plan, Morgan Hill, CA

JANESSA MENDOZA, EIT

PROJECT ENGINEER
Years of Experience: 7
Bachelor of Science, Civil Engineering
Engineer-in-Training
Janessa is an engineer focusing on multidisciplinary
roadway projects including full corridor Complete
Streets projects and municipal final design projects.

Janessa specializes in final design and development of
construction documents for public sector projects.

Hawaiian Gardens Bicycle Plan, Hawaiian Gardens, CA
Los Angeles County Bicycle Plan Update,
Los Angeles, CA

SAM PERSON

GRAPHIC DESIGNER
Years of Experience: 6
Bachelor of Fine Arts
Sam is a graphic designer with experience in layout
and informational design. At Toole Design, Sam knits
together the pieces of a project, from plan documents
and maintenance guides to branding and social
outreach materials, into deliverables that bring the
work out into the world.

Corcoran Active Transportation Plan, Corcoran, CA
Reedley Active Transportation Plan, Reedley, CA

LAUREN PEPE

PROJECT PLANNER
Years of Experience: 8
Master of Community Planning, Community Planning
Master of Science, Neuroscience
Bachelor of Arts, Psychology
Lauren is a Project Planner with public and private
sector experience in developing and implementing active transportation plans, Safe Routes to School plans, safety plans, and general plans. Lauren helps communities re-
envision space to serve people before cars.

Corcoran Active Transportation Plan, Corcoran, CA
Reedley Active Transportation Plan, Reedley, CA

OLLIE ZHOU, PE

TRAFFIC ENGINEER
Years of Experience: 11
Master of Business Administration
Bachelor of Science, Civil and Environmental Engineering Professional (Traffic) Engineer: CA
Ollie is a Principal Associate with over 11 years of
engineering and planning experience. Ollie has worked
on projects ranging from traffic studies, multimodal
planning studies, and bike and pedestrian plans.

Lawson Middle School Bikeway Feasibility Study,
Cupertino, CA
Terra Bella Bikeway Feasibility Study,
Mountain View, CA

SHIKHA JAIN, AICP

SENIOR ASSOCIATE

TRANSPORTATION PLANNER
Years of Experience: 7
Master of Urban and Regional Planning
Bachelor of Science, Microbiology
American Institute of Certified Planners
Shikha is a Senior Associate Transportation Planner
with over seven years of transportation planning and
engineering experience. Shikha has worked on projects,
including multimodal corridor planning, travel behavior analysis, transportation impact analysis, traffic feasibility studies, and parking studies.

Morgan Hill Transportation Plan, Morgan Hill, CA
Ravenswood Specific Plan Update, East Palo Alto, CA

TOOLE DESIGN

HEXAGON
39 RFP NO. 24-25-06 SERVICES TO UPDATE VISALIA’S ACTIVE TRANSPORTATION PLAN

RELATED EXPERIENCE
Toole Design has had the privilege of being part of many ATPs throughout the U.S. The following is a partial
listing of the relevant projects we have worked on.

HAWAIIAN GARDENS

BICYCLE PLAN

HAWAIIAN GARDENS, CA
Owner: City of Hawaiian Gardens, Neema Ghanbari
562.420.2641 x206
Firm Involvement: Prime
Proposal Cost vs. Actual Cost: $360K;
Project is currently on schedule and within budget
Status: Ongoing (2025)
Toole Design is working with the City of Hawaiian
Gardens to provide technical planning services to
prepare the Bike Plan. This effort is a citywide plan
that will be incorporated into Circulation Element of the City’s General Plan. The goal of the project is to update the City’s existing bike route system, developing a
convenient transportation alternative to motor vehicles for residents, visitors, and commuters.

FRESNO VISION ZERO

ACTION PLAN

FRESNO, CA
Owner: City of Fresno, Andreina Aguilar
559.621.8674
Firm Involvement: Prime
Proposal Cost vs. Actual Cost: $400K;
Project is currently on schedule and within budget
Status: Ongoing (2025)
Toole Design is leading this high-profile Vision
Zero Action Plan for California’s fifth largest city.

Between 2018 and 2022 there were almost 500 fatal
or serious injury crashes in Fresno and almost half
of all fatalities were pedestrians. Toole Design is
leading this complex project to help the City and its
implementing partners take real action to address the
traffic safety crisis in the City. The project includes comprehensive safety conditions analysis—both
retrospective and prescriptive. We are leading the
Vision Zero Task force which include interagency
representatives from the City, County, regional COG,
transit providers, emergency services, local advocates
among others. The final Plan will include a Major
Streets Traffic Calming Toolkit, and Safety Education
Campaign, and a Vision Zero Data Dashboard.

Significant stakeholder engagement is underway.

We are working with local community-based
organizations (CBOs) to facilitate multilingual
community bike rides and walking tours; conduct
pop-ups and focus groups, engage students, families,
and schools; and conduct a community survey that
has over 650 responses. In October 2024, we led a
“Safety 101” workshop for a group of 20 CBOs and
stakeholders to share key safety principles.

MORGAN HILL

TRANSPORTATION PLAN

MORGAN HILL, CA
Owner: City of Morgan HIll, Chris Ghione
408.782.9154
Firm Involvement: Prime (Hexagon);
Subconsultant (Toole Design)
Proposal Cost vs. Actual Cost: $220K;
Project was completed on time and within budget
Status: Completed (2025)
In collaboration with Hexagon, Toole Design led
multimodal transportation analysis, planning, and
design as part of the City of Morgan Hill’s first citywide transportation plan. Toole Design collected and
analyzed comprehensive active transportation data
including safety, comfort, and connectivity and made
recommendations to help improve mobility as the city
grows and evolves from a suburban development model
to a more urban form. Toole Design identified priority
connections and improvements that make the city more
accessible to people walking, biking, using mobility
devices, and accessing transit as well as develop
Complete Streets design guidance to ensure roadways
accommodate all users.

Walk audit with children led by Toole Design for the Fresno Vision Zero Action Plan.
40 TOOLE DESIGN

FRESNO UNIFIED

SAFE ROUTES TO SCHOOL

SITE ASSESSMENTS

FRESNO, CA
Owner: Fresno Unified School District, Amy Idsvoog,
559.457.3498
Firm Involvement: Prime
Proposal Cost vs. Actual Cost: $600K;
Project is currently on schedule and within budget
Status: Completed (2025)
Toole Design is leading a systemic safety project
with Fresno Unified School District (FUSD) focused
on improving safety around schools. In 2024, we
completed a pilot evaluation of 15 schools, and this
year we are replicating the process for another
17 schools. At each school we lead in-person
site investigations and traffic audits, and make
recommendations for engineering, education,
encouragement, equity, and evaluation improvements.

Toole Design conducted a data-driven prioritization
process and developed planning-level conceptual
designs for eight priority projects. Toole Design
developed an implementation strategy and final report,
built around systemic safety principles with a focus to slow speeds and reduce serious and fatal collisions.

Building on the foundation of the systemic safety
implementation plan, Toole Design is working with FUSD
to evaluate the feasibility of quick-build implementation for some of the high-priority conceptual designs.

FOWLER BICYCLE, PEDESTRIAN,

AND TRAILS PLAN, DOWNTOWN

STREETSCAPE, AND IDENTITY

FOWLER, CA
Owner: City of Fowler, Thomas Gaffery
(currently at the City of Tulare), 559.684.4381
Firm Involvement: Prime
Proposal Cost vs. Actual Cost: $125K;
Project was completed on time and within budget
Status: Completed (2025)
Toole Design is working with the City of Fowler on
multiple planning and design projects, including
a municipal-level ATP. The ATP will guide the
development of a bicycle network, enhanced pedestrian
crossings, and a community trail concept. The plan
process includes bicycle and pedestrian network
assessments through bicycle level of traffic stress and barrier analyses, the development of high-level design
guidance, and in-person and virtual engagement.

Toole Design is developing visionary Fowler Downtown
Streetscape Plan that includes ideas and design
solutions to create cohesive, vibrant, welcoming
spaces for all ages and abilities, encourage social
and economic activity, and celebrate the community’s
rich rail and agrarian history. The design solutions
include recommendations for gateway treatments,
new cross-sections for major streets in downtown,
alley treatments, architecture signage and facade
recommendations, and a cohesive furnishing and
planting palette. As an additional service, our design
team developed concepts for the City’s logo and identity.

CORCORAN ACTIVE

TRANSPORTATION PLAN

CORCORAN, CA
Owner: City of Corcoran, Kevin Tromborg
559.992.2151 x2110
Firm Involvement: Prime
Proposal Cost vs. Actual Cost: $167K;
Project was completed on time and within budget
Status: Completed (2024)
Toole Design developed a municipal-level active
transportation plan for Corcoran, a small city in
California’s Central Valley. Through interviews with
key stakeholders and community representatives,
interactive community workshops, bilingual Spanish-
2D sections illustrating a redesign of 5th Street to include bike lanes in Fowler.
41 RFP NO. 24-25-06 SERVICES TO UPDATE VISALIA’S ACTIVE TRANSPORTATION PLAN English engagement, walking audits, and more,
our team developed a thorough understanding
of challenges, opportunities, and concerns in the
Corcoran community. The final plan recommended
13 bicycle projects (12.9 miles) and 20 pedestrian
projects informed by community input and an existing
conditions analysis. Our recommended pedestrian
and bicycle projects were centered around a “spine
network” with three key corridors to provide low-
stress walking and bicycling routes connecting
people to priority community destinations, including
schools, parks, downtown Corcoran and other retail
and service areas. We also provided complementary
implementation strategies that included additional
infrastructural amenities, policy recommendations,
and education and programming ideas.

With extra room in the budget, our team was able to
enhance the Plan with visualizations and mini design
guides. We created a set of crossing enhancement
graphics, a guide for when to use them, and cross-
sections showing how roads can be redesigned for
bike facilities.

REEDLEY ACTIVE

TRANSPORTATION PLAN

REEDLEY, CA
Owner: City of Reedley, Marilu Morales
559.637.4200 x221
Firm Involvement: Prime
Proposal Cost vs. Actual Cost: $200K;
Project was completed on time and within budget
Status: Completed (2023)
Toole Design developed the Reedley Moves: Active
Transportation and Parkway Plan to help position the
City of Reedley for competitive grant funding that will enhance pedestrian and bicycle infrastructure and
expand the Reedley Parkway rail trail. A major focus
of the plan was making active transportation more
accessible and desirable for users of all ages and
abilities through recommendations informed by existing
conditions analyses and extensive bilingual Spanish-
English community engagement.

We developed a comprehensive set of infrastructure
recommendations for enhanced crossings and a
low-stress bikeway network, complemented by
policy, programming, and supportive infrastructure
recommendations. With extra room in the budget,
our visualizations team created a conceptual layout
for enhancing the Reedley Parkway, a graphic
crossing treatments guide, and cross-sections that
reimagined some Reedley streets with new and
enhanced bicycle facilities.

ALAMEDA ACTIVE

TRANSPORTATION PLAN AND

VISION ZERO ACTION PLAN

ALAMEDA, CA
Owner: City of Alameda, Rochelle Wheeler
510.747.7442
Firm Involvement: Prime
Proposal Cost vs. Actual Cost: $330K;
Project was completed on time and within budget
Status: Completed (2022)
Toole Design worked with the City of Alameda to
update its Pedestrian Plan and Bicycle Plan and
combine the two into a unified Active Transportation
Plan (ATP). The ATP includes transportation policies,
roadway design standards, and engineering guidance
to pave the way for rapid implementation.

Reedley Parkway Enhancements | Proyectos de
senderos compartidos y carriles de bicicleta
For more information, visit | Para más información visite: www.ReedleyMoves.com 8TH STREET TO 11TH STREET: CONCEPTUAL LAYOUT
8TH STREET
9TH STREET
10TH STREET
11TH STREET

G STREET

I STREET

PAINTED

CROSSWALKS

PAINTED

CROSSWALKS

EVENT SPACE

GATEWAY

PLAYGROUND
SPACE

PARKWAY

BRANDING

FUTURE LIBRARY

PUBLIC ART

PAINTED

CROSSWALKS

GATEWAY

GATEWAY
N

BUILDING UNDER

CONSTRUCTION
13TH STREET: CONCEPTUAL LAYOUT
13TH STREET
N

CROSSING

MODIFICATIONS

GATEWAY

PARKWAY

BRANDING

FOOD TRUCK

EVENT SPACE

PARKWAY

GATHERING

PARKWAY

GATHERING

PARKWAY /OPEN SPACE
(CONCEPT ONLY)

ART / MURAL

NATURAL GREEN
SCREEN

GATEWAY

GATEWAY / ACCENT LIGHTING

EVENT SPACE

PLAYGROUND

BRANDING

LIBRARY / PUBLIC ART

OPEN SPACE

FOOD TRUCK EVENT SPACE

PUBLIC ART / MURAL

NATURAL GREEN SCREEN

GATEWAY
1 1
2 3
4 5
2 3
4 5
7 8
9 10
6 6
7 8
9 10
Toole Design developed a concept design showing how and where the Reedley Parkway could be enhanced with green elements, branding, and activities.
42 TOOLE DESIGN
Toole Design provided critical guidance for the
pedestrian- and bicycle-friendly development
and street design that is happening as Alameda
redevelops, especially in the Alameda Point
neighborhood. This includes refining and expanding
upon Alameda’s existing pedestrian and bicycle
networks with the goal of encouraging significant
mode shift towards active transportation and reducing
the city’s carbon footprint.

The ATP effort addressed real and perceived roadway
safety issues with a standalone Vision Zero Action
Plan (VZAP). The VZAP provides a framework for
reducing serious injuries and fatalities on Alameda’s
roads while enhancing the livability and quality of life in the city’s diverse neighborhoods.

Following the success of the ATP, Toole Design
has continued its work with the City of Alameda
to implement the Neighborhood Greenways
recommended in the ATP.

WILLOW VILLAGE/

META CAMPUS EXPANSION

MENLO PARK, CA
Owner: City of Menlo Park, Kristiann Choy
650.330.6772
Firm Involvement: Subconsultant
Proposal Cost vs. Actual Cost: $456K;
Project was completed on time and within budget
Status: Completed (2022)
The Willow Village project is a proposed new mixed-
use development in northern Menlo Park. The
development includes about one million square feet
of office space for Facebook plus new homes, a hotel,
and retail space including a grocery store. The concept would be for new residents to be able to live and work
within the village and also meet a majority of their
shopping needs. The plan also includes extensive park
space. Hexagon completed the transportation analysis
for the environmental review of the project. This
included developing and calibrating the citywide travel demand forecasting model for VMT and intersection
analysis. Hexagon also reviewed the project’s on-
site circulation plan and its transportation demand
management plan to ensure that it could meet the City-
mandated 20% trip reduction. Facebook has its own
fleet of shuttle buses that would serve the site and
also the other nearby Facebook buildings. The site is
near the Dumbarton rail tracks, and the Hexagon study
considered the possible institution of passenger rail
service. Because of existing congestion and closely
spaced intersections in the area, the traffic analysis
was supplemented with a Simtraffic analysis.

Concept rendering created by Hexagon of the Willow Village. 43 RFP NO. 24-25-06 SERVICES TO UPDATE VISALIA’S ACTIVE TRANSPORTATION PLAN

REFERENCES
We invite you to contact any of our clients within the last three years profiled in this proposal regarding the quality of the Toole Design Team's work and performance.

ALAMEDA ACTIVE TRANSPORTATION PLAN AND VISION ZERO ACTION PLAN

ALAMEDA, CA
City of Alameda
Rochelle Wheeler, Senior Transportation Coordinator of the Bicycle and Pedestrian Program 2263 Santa Clara Avenue, Room 130, Alameda, CA 94501
510.747.7442
[email protected]

REEDLEY ACTIVE TRANSPORTATION PLAN

REEDLEY, CA
City of Reedley
Marilu Morales, City Engineer
1733 9th Street, Reedley, CA 93654
559.637.4200 x221
[email protected]
Morgan Hill Transportation Plan
Safety Conditions
Crash Severity
Fatal or Severe Injury
Other Injuries
Vehicle HIN
Bike and Pedestrian HIN Bike Only HIN Pedestrian Only HIN Collisions High Injury Network: Vehicles Only
High Injury Network: Bike and Pedestrian

MORGAN HILL TRANSPORTATION PLAN

MORGAN HILL, CA
City of Morgan HIll
Chris Ghione, Public Services Director
17575 Peak Avenue, Morgan Hill, CA 95037
408.782.9154
[email protected]

SANTA CRUZ ACTIVE TRANSPORTATION PLAN

SANTA CRUZ, CA
City of Santa Cruz
Claire Gallogly, Principal Transportation Planner
809 Center Street, Santa Cruz, CA 95060
831.420.5107
[email protected]

FOWLER BICYCLE, PEDESTRIAN, AND TRAILS PLAN

FOWLER, CA
City of Fowler
Thomas Gaffery, Assistant City Manager at City of Tulare 128 South 5th Street, Fowler, CA 93625
559.684.4381
[email protected]
44 TOOLE DESIGN

PAGE INTENTIONALLY LEFT BLANK
xxxxxxxxxx

CONFLICT OF INTEREST
E
45 RFP NO. 24-25-06 SERVICES TO UPDATE VISALIA’S ACTIVE TRANSPORTATION PLAN

CONFLICT OF INTEREST
Toole Design hereby certifies that we have no real or perceived conflicts of interest with regards to the Visalia ATP. Our subconsultant, Hexagon, has also certified to us that they have no real or perceived conflicts of interest.

46 TOOLE DESIGN

PAGE INTENTIONALLY LEFT BLANK
360 22nd Street, Suite 501
Oakland, CA 94612
510.298.0740
www.tooledesign.com
Task 1 Project Planning and Coordination 21,286.00$

1.1 Check In Meetings 9,016.00$ 18 Check-in meetings

1.2 Admin 5,248.00$ Invoicing and reporting

1.3 Project Management Plan 7,022.00$ Management plan at the beginning of project Task 2 Community Outreach 43,472.00$

2.1 Stakeholder List Development 5,856.00$ Stakeholder list

2.2 Advisory Group Development 5,856.00$ Advisory group assemble

2.3 Advisory Group Meetings 12,956.00$ 3 virtual meetings

2.4 Community Outreach Plan 6,224.00$ Plan development

2.5 Outreach Material Distribution 12,580.00$ Materials design (City to distribute flyers) Task 3 Data Collection and Analyses 87,168.00$

3.1 Existing Conditions Analyses 19,600.00$

3.1.1 Document Review 1,756.00$ Document review of existing Plans

3.1.2 Data Request 4,844.00$ Data request and data review

3.1.3 Analysis of Existing Conditions 13,000.00$ Analysis

3.2 Constraints and Opportunities 36,156.00$

3.2.2 Crash Analysis 10,158.00$ 5 years of crash analysis

3.2.3 Mapping 6,672.00$ Mapping

3.2.4 Level of Traffic Stress Analysis 12,286.00$ Evaluation of comfort and stress levels on roads

3.2.5 Opportunities identification 7,040.00$ Integrate stakeholders input and highlight priority areas

3.3 Traffic Impact Analysis 31,412.00$ LOS for selected corridors or intersections Task 4 Community Engagement 34,864.00$

4.1 Charrette Development and Logistics 6,872.00$ Preparation of design treatment and presentation, and workshop

4.2 Community Design Charrette 20,352.00$ 4 pop up events or equivelant

4.3 Draft Plan Workshop 7,640.00$ Prep work and virtual presentation Task 5 Plan Development 105,960.00$

5.1 Plan and Recommendations Develo 59,232.00$

5.1.1 Goals and Objectives 2,200.00$ Goal and objective development

5.1.2 Community Engagement 5,280.00$ Document engagement process and input

5.1.1 Multimodal Recommendations 17,832.00$ Pedestrian and bikeway recommendations with facility types

5.1.2 Toolkit 13,912.00$ Toolkit with facility types, countermeasures and design guidance

5.1.3 Project Prioritization 6,160.00$ Develop scoring and ranking for a prioritization framework

5.1.4 Cost Opinions 6,924.00$ High-level cost estimates for recommendations

5.1.5 Funding and Implementation 6,924.00$ Funding and implementation matrix

5.2 Public Review Draft 19,104.00$ Infographics and graphic design of report

5.3 Final Plan 27,624.00$ Comment incorporation, edits, and final report Direct Expenses 5,010.00$
Color print letter size 740.00$ 200 copies Black and white print letter size 300.00$ 200 copies Color boards print 350.00$ 10 boards
Travel Trip 3,220.00$ 4 people, 3 nights, meals, travel by car Subconsultant 400.00$
Labor Total 292,750.00$
Expenses Total 5,010.00$
Project Total 297,760.00$
Visalia ATP Fee

Visalia City CouncilNovember 3, 2025

Visalia City Council
November 3, 2025