VISITVisalia
To:
John
Lollis,
Visalia
Assistant
City
Manager
Cc:
Visalia
Convention
and
Visitors
Bureau
Board
of
Directors
From:
Carrie
Groover,
Chairperson,
Visalia
Convention
and
Visitors
Bureau
Date:
January
15,
2026
Re:
Exhibit
A
-
2025
Deliverables
&
Request
for
Funding
Provided
Via:
[email protected]
@VisitVisalia
In
consideration
of
2025
and
2026
funding,
the
Visalia
Convention
and
Visitors
Bureau
(CVB)
Board
of
Directors
respectfully
present
our
2025
deliverables,
based
on
the
City
of
Visalia,
Exhibit
A
of
the
2022
agreement
with
the
CVB.
The
attached
detailed
report
outlines
deliverables
historically
funded
through
City
of
Visalia
support.
In
2025,
the
CVB
invested
$345,000
in
programs
and
initiatives
aligned
with
the
goals
traditionally
associated
with
City
participation.
This
investment
reflects
the
CVB's
continued
commitment
to
advancing
Visalia's
group
and
leisure
travel
objectives
and
supporting
the
City's
broader
economic
vitality.
The
CVB's
2025
Marketing/Business
Development
Plan
was
implemented
in
conjunction
with
funding
from
the
Visalia
Tourism
Marketing
District
-
Visit
Visalia.
City
of
Visalia
funded
5%
of
leisure
tourism
marketing.
The
attached
year-end
budget-to-actuals
report
reflects
all
CVB
expenditures
by
classification
and
demonstrates
collaborative
and
responsible
stewardship
of
available
resources.
On
behalf
of
the
Visalia
Convention
and
Visitors
Bureau
Board
of
Directors,
this
memorandum
serves
as
a
request
for
full
2025
funding
in
the
amount
of
$361,000
and
2026
funding
of
$371,830,
representing
a
three
percent
increase.
The
CVB
Board
remains
committed
to
working
collaboratively
with
City
staff
to
establish
meaningful,
measurable
deliverables
that
support
new
group
lead
generation,
increased
visitation,
and
positive
economic
impact
for
the
City
of
Visalia.
CamAA
P.O.
Box
2734
|
Visalia,
CA
93279
Phone
(800)
524-0303
VisitVisalia.com