Valerie Felix
Executive Director
Assistant Executive Director
Rudy Medina
Enhancement Technician
Gabrielle Jones
Mission Statement
Where friends meet, fun happens, and businesses prosper. We take pride in our local specialty shopping, casual to fine dining and an extraordinary variety of community events and entertainment.
Vision
Downtown Visalians are dedicated to increasing the visibility of Downtown’s unique qualities by increasing communication internally and externally through traditional and digital media. DTV will continue to collaborate with other organizations; to provide workshops and events on a variety of important issues to help business prosper and grow. We see a dynamic, vibrant downtown, increasing in beauty, innovation and distinctiveness both enviromentally and through increased arts and history; ensuring that all visitors feel welcomed in this safe and friendly community of caring people.
Downtown
Visalians
Duane Rodriguez
President
Executive Board
Board of Directors
Board Members
Cameron Bledsoe
Franeys Carpet
Jonathan Anderson
Component Coffee
Josh Cavazos
Browns Shoes
Marie Paredes
Crazy Boba & Organic Tea
Michael Paredes
Cafe India
Sofia Iraheta
Jimmy Johns
Taylor Rodriguez
Downtown Rookies
On-Site Security
Janeen Robbins
Vice President
Janeen’s Furniture
Emily Van Deuren
Treasurer
On-Site Security
Paula Falcone
Secretary
House of JuJu
Shelby Reyes
Member at Large
Apricot Lane Boutique
LAST 90 DAYS HIGHLIGHTS
FEBRUARY 14 - MAY 14
1,261
new followers
872,435+
page views
LAST 90 DAYS HIGHLIGHTS
FEBRUARY 14 - MAY 14
88,00+
accounts reached
EMAIL PERFORMANCE
AS OF 14 MAY 2026
1,462
subscribers
2K+
interactions
400
new followers
183K+
page views
Social Media
Marketing Numbers
Monthly Newsletter
54%
open rate
Other Media
Downtown Visalians maintains a seasonal radio presence through local media partnership with Momentum Broadcasting, promoting signature events and Downtown merchants Downtown Visalians also utilizes local community publications to advertise downtown events, initiatives, and programs, helping expand visibility throughout Visalia and the greater Tulare County area.
Radio
Print
MARCH 21
DTV SPRING MARKET
APRIL 24
CIGAR & BOURBON
APRIL 9
SPRING WINE WALK
FEBRUARY 10
DTV DESSERT WALK
OCTOBER 30
DTV TRICK OR TREAT
OCTOBER 13
TASTE OF DOWNTOWN
NOVEMBER 7
HOMETOWN HEROES
NOVEMBER 30
80TH ANNUAL CANDY CANE LANE PARADE
DECEMBER 5
CHRISTMAS AT THE PLAZA
DECEMBER 10
WINTER WINE WALK
PAST
UPCOMING
2026 DTV Events
Enhancement