Visalia City Council
June 15, 2026

Task A 14,420 $
Task B 187,052 $
Task C 196,655 $
Task D 27,000 $
Staff Hours Rates Highland
Consultant - Biking Educator 40 78 $ 3,120 $ Consultant - Course Development 20 176 $ 3,520 $ Consultant - Marketing & Branding 20 134 $ 2,680 $ Social Media Advertising 600 1 $ 600 $ Printing Flyers & Posters 4500 1 $ 4,500 $ 14,420 $
Consultant - Community engagement - Senior Outreach Specialist 119 150 $ 17,850 $ Consultant - Community engagement - Outreach Coordinator 327 78 $ 25,506 $ Consultant - Biking Educator 60 78 $ 4,680 $ Consultants - Project Management and Coordination 234 134 $ 31,356 $ Consultant - Marketing and promotion 115 134 $ 15,410 $ Consultant - Evaluation 110 106 $ 11,660 $ Promotion of Challenges - printed materials and social media advertising 7300 1 $ 7,300 $ Online Platform Fee (data, maps and licensing) per year for 3 years 3 24,430 $ 73,290 $ 187,052 $
Consultants - Biking Educators 834 78 $ 65,052 $ Consultants - Project Management and Coordination 482 134 $ 64,588 $ Consultants - Community Engagement 79 134 $ 10,586 $ Consultants - Evaluation 90 106 $ 9,579 $ Bicycling Street Smarts (CyclingSavvy Edition, 2021) by John S. Allen (author) & Keri Caffrey (illustrator) 800 3 $ 2,000 $ Safety Vests for Bike Leaders 80 10 $ 800 $ Bike Locks 250 41 $ 10,250 $
Adult Bike Helmets 400 30 $ 12,000 $
Children Bike Helmets 400 30 $ 12,000 $ Bike Lights 600 15 $ 9,000 $
Bicycle Repair Tool Chest 0 100 $ - $
Bike Rodeo materials (cones, safety vests, delineators, chalk, stop signs etc.) 1 800 $ 800 $ Wrenches, Screws and related tools 0 1,500 $ - $ Work Bench 0 300 $ - $
Air compressor 0 30 $ - $
196,655 $
Love to Ride Support for CTC Compliance and City Support ($9k per project per year) 27,000 $ 27,000 $
Total 425,127 $
Task B
Task C
Task D
Highland Community
Love to Ride
Bicycle Friendly Driver Training (for Motorists)
Bicycling Online Engagement Platform
Community Led bike rides & bicycle education courses
Project Management
Task A