2025 Annual ReportVisalia Tourism Marketing District
PRESENTED TO VISALIA CITY COUNCIL
BY THE vtmd Board of Directors
October 2026
ASSESSMENT SPENDING 2025
Assessment
Collection Fee
1%
TOT (Transient Occupancy Tax)
Traditionally driven by Hotels, now short-term rentals are a growing percentage of the collections. (YOY percentage change noted in parentheses)
COSTAR DATA – 2026 YOY
SPECIAL PROJECTS
2025 Total Expenditures:
$1,224,019
CARVERTISE LOS ANGELES COUNTY
LIVE VISALIA VIDEO SERIES
BANDWANGO GAMEFIED AND SELF-GUIDED TOURS
BILLBOARDS (OOH) LOS ANGELES COUNTY
Two six Digital marketing results Meta – itinerary promotion
Two six Digital marketing display results – itinerary promotion
Two six Digital marketing
2026 Continues to build on the growth of 2025 with:
Visalia tourism marketing district lodging
Property
Sleeping Rooms
Wyndham Visalia 9000 W. Airport Dr.
256
Visalia Marriott 300 S Court St.
197
Hilton Garden Inn 8715 W. Hillsdale Ave.
112
Lamp Liter Inn 3300 W. Mineral King Ave.
100
Residence Inn Visalia 205 N. Plaza Dr.
94 Holiday Inn Express 5625 W. Cypress Ave.
91 Hampton Inn Visalia 4747 W. Noble Ave.
88 Motel 6 Visalia 4645 W. Noble Ave.
77 Comfort Suites 210 E. Acequia Ave.
72 La Quinta Inn & Suites 5438 W. Cypress Ave.
65 Best Western 9300 W. Airport Dr.
64 Fairfield Inn 140 S. Akers St.
63 Super 8 Motel 4801 W. Noble Ave
39 Americas Best Value Inn 623 W. Main St.
38 The Darling Hotel 210 N. Court St.
32 1388
The Visalia Tourism Marketing District (VTMD) includes all lodging businesses with twenty (20) rooms or more, existing and in the future, available for public occupancy within the boundaries of the City of Visalia. There are no proposed changes to the boundary or assessed businesses at this time.
Visalia Tourism marketing district board of directors
THANK YOU