ACTION:
____________________________
Clerk/Secretary
Department: Economic Development Item No: PH1
Prepared by: Larry Vaupel, Director Meeting Date: February 27, 2024 Approved by: John Conley, City Manager Agenda Location: Public Hearing SUBJECT: CENTRAL VISTA BUSINESS IMPROVEMENT DISTRICT ANNUAL LEVY RECOMMENDATION:
1.Open, conduct and close a public hearing to receive testimony regarding the proposed resolution of the Central Vista Business Improvement District.
2.Adopt City Council Resolution No. 2024- , confirming the Fiscal Year 2024/25 Annual Report for the Central Vista Business Improvement District and levying the assessment for Fiscal Year 2024/25.
CORRELATION TO CITY COUNCIL GOALS: Economic Development.
PRIOR ACTION: On January 23, 2024, adopted City Council Resolution No. 2024-10, giving notice of intention of the City Council to levy an annual assessment of the Central Vista Business Improvement District, and fixing a date and time of a public hearing to consider the annual levy (Vote: 5-0).
On March 14, 2023 adopted City Council Resolution No. 2023-33, confirming the Fiscal Year 2023/24 Annual Report for the Central Vista Business Improvement District, and levying the assessments upon businesses within the District for Fiscal Year 2023/24 (Vote: 5-0).
A complete list of prior actions can be found in Exhibit 2.
STATEMENT ON THE SUBJECT: In 2002, the City Council reinstated the Central Vista Business Improvement District (CVBID) to levy annual assessments on business owners within the established boundaries to market, promote and support the downtown businesses. The CVBID is overseen by an Advisory Board, which consists of seven business owners within the district who are appointed by the City Council. When assessments are not suspended, they are collected by the City in conjunction with business license fees and managed by staff.
Recently, the Advisory Board provided their Fiscal Year (FY) 2024/25 Annual Report (Exhibit 3), which proposes no boundary, zone, or assessment modifications. Expenses related to the CVBID program are identified in the FY 2024/25 Budget Report (Exhibit 4), absent the FY 2024/25 assessment income and any City contribution.
Assessment amounts for each business are informed by three factors: Number of employees, type of business, and the business’s location within the district. As detailed in the Annual Report, assessments AGENDA
REPORT
CITY COUNCIL
COMMUNITY DEVELOPMENT COMMISSION
SUCCESSOR AGENCY
BUENA SANITATION DISTRICT
JOINT POWERS FINANCING AUTHORITY
Approved above recommendation, adopted City Council Resolution No. 2024-23.
Vote: 5-0
MEETING DATE: February 27, 2024 PAGE 2
SUBJECT: CENTRAL VISTA BUSINESS INVESTMENT DISTRICT ANNUAL LEVY range from $33 to $750. This levy is intended to support, but is not limited to, the general promotion of business activities and events that benefit businesses within the CVBID.
By law, a public hearing must be held for consideration of the proposed assessments. A hearing notice has been mailed to all CVBID business owners and published in a newspaper of general circulation.
During the public hearing, the City Council will consider all protests, both written and oral. All written protests must identify the affected business’s type and location.
If written protests are received from business owners within the CVBID who collectively pay 50 percent or more of the proposed assessment, then no further proceedings for the levy of the proposed assessment will be taken to the City Council for a period of one year. If the majority protest is against a specific improvement or activity in the CVBID, the protested improvements or activities shall be eliminated. If no majority protest exists, the levy of the proposed assessment may be approved through the adoption of the staff recommendation.
FISCAL IMPACT: Income from CVBID assessments for FY 2024/25 will be deposited in the Business Improvement District account (no. 0010076.465200.00262).
EXHIBITS:
1.City Council Resolution No. 2024- , confirming the Fiscal Year 2024/25 Annual Report for the Central Vista Business Improvement District and levying the assessment for Fiscal Year 2024/25
2.Prior City Council Actions
3.CVBID Fiscal Year 2024/25 Annual Report
4.CVBID Fiscal Year 2024/25 Budget
02/27/2024 PH1 Page 2 of 17
00029213 7
RESOLUTION NO. 2024-
A RESOLUTION OF THE CITY COUNCIL OF THE CHARTERED CITY OF VISTA, CALIFORNIA, CONFIRMING THE FISCAL YEAR 2024/25 ANNUAL
REPORT FOR THE CENTRAL VISTA BUSINESS IMPROVEMENT DISTRICT AND LEVYING THE ASSESSMENT FOR FISCAL YEAR 2024/25
The City Council of the City of Vista does resolve as follows:
1. Findings. The City Council hereby finds and declares the following:
A. Upon the enactment of Ordinance 95-8, adopted August 22, 1995, adding Chapter 3.52 to the Vista Municipal Code, the Central Vista Business Improvement District (“District”) was established pursuant to the Parking and Business Improvement Area Law of 1989 (Commencing at section 36500 of the California Streets and Highways Code).
B. The City Council has duly appointed an advisory board (“Board”) for the District in accordance with Chapter 3.52 and on January 23, 2024, the Board duly submitted its annual report to the City for Fiscal Year 2024/25 (the “Annual Report”), which Annual Report includes the recommendations of the Board with respect to the expenditure of revenues derived from the levy of assessments for Fiscal Year 2024/25, the classification of businesses, and the method and basis of levying assessments.
C. The City Council has duly noticed and conducted a public hearing on this date to consider the recommendations of Board presented in the Annual Report, a true and correct copy of which is on file and available for public inspection in the Office of the City Clerk, and the City Council now desires and intends to confirm the Annual Report.
2. Action.
A. The above recitals are true and correct.
B. The Annual Report for Fiscal Year 2024/25 for the District in the same form as that Annual Report on file in the Office of the City Clerk, shall be and hereby is confirmed for Fiscal Year 2024/25.
C. Assessments upon businesses within the District for Fiscal Year 2024/25 are hereby levied upon businesses within the District in accordance with Chapter 3.52 of the Vista Municipal Code.
D. The City Treasurer is hereby ordered and directed to proceed with the notice and collection of the assessments upon businesses with the District in accordance with Chapter
3.52. 02/27/2024 PH1 Page 3 of 17
EXHIBIT 1
RESOLUTION NO. 2024-
CITY COUNCIL OF THE CHARTERED CITY OF VISTA
PAGE 2
00029213 7EXH 1 RES 2024 - CVBID Annual Levy PH Confirmation.docx
3. Adoption. PASSED AND ADOPTED at a meeting of the City Council of the City of Vista held on February 27, 2024, by the following vote:
AYES:
NOES:
ABSTAIN:
APPROVED AS TO FORM:
WALTER CHUNG, CITY ATTORNEY
By:
APPROVED
Walter C. Chung
20240214143819
JOHN FRANKLIN, MAYOR
ATTEST:
KATHY VALDEZ, CITY CLERK
By:
02/27/2024 PH1 Page 4 of 17
PRIOR CITY COUNCIL ACTIONS
Central Vista Business Improvement District (CVBID)
01/23/24- Adopted City Council Resolution No. 2024-10, giving notice of intention of City Council to levy an annual assessment of the Central Vista Business Improvement District, and fixing a date and time of a public hearing to consider the annual levy (Vote: 5-0).
03/14/23- Adopted City Council Resolution No. 2023-33, confirming the Fiscal Year 2023/24 Annual Report for the Central Vista Business Improvement District and levying the assessment for Fiscal Year 2023/24. (Vote: 5-0)
01/24/23- Adopted City Council Resolution No. 2023-4, giving notice of intention of City Council to levy an annual assessment of the Central Vista Business Improvement District, and fixing a date and time of a public hearing to consider the annual levy (Vote: 5-0). 03/22/22- Adopted City Council Resolution No. 2022-49, confirming the Fiscal Year 2022/23 Annual Report for the Central Vista Business Improvement District and levying the assessment for Fiscal Year 2022/23. (Vote: 5-0)
02/22/22- Adopted City Council Resolution No. 2022-19, giving notice of intention of City Council to levy an annual assessment of the Central Vista Business Improvement District, and fixing a date and time of a public hearing to consider the annual levy (Vote: 5-0).
03/23/21- Adopted City Council Resolution No. 2021-50, confirming the Fiscal Year 2021/22 Annual Report for the Central Vista Business Improvement District and levying the assessment for Fiscal Year 2021/22. (Vote: 5-0)
02/23/21- Adopted City Council Resolution No. 2021-25, giving notice of intention of City Council to levy an annual assessment of the Central Vista Business Improvement District, and fixing a date and time of a public hearing to consider the annual levy (Vote: 4-0, Ritter absent).
03/24/20- Adopted City Council Resolution No.2020-45, approving suspending assessments for Fiscal Year 2020/21. (Vote: 5-0)
02/25/20- Adopted City Council Resolution No. 2020-30, approving the Central Vista Business Improvement District expenditures for Fiscal Year 2019/20 and City Council Resolution No. 2020-31, giving notice of intention of the City Council to levy an annual assessment of the Central Vista Business Improvement District, and fixing a date and time of a public hearing to consider the annual levy. (Vote: 5-0) 06/11/19- Adopted City Council Resolution No. 2019-78, approving grants submitted by applicants pursuant to the CVBID grant program. (Vote: 5-0) 03/12/19- Adopted City Council Resolution No. 2019-30, confirming the Fiscal Year 2019/20 Annual Report for the Central Vista Business Improvement District and levying the assessment for Fiscal Year 2019/20. (Vote: 4-1)
02/26/19- Adopted City Council Resolution No. 2019-25, giving notice of intention of the City Council to levy an annual assessment of the Central Vista Business Improvement District, and fixing a date and time of a public hearing to consider the annual levy. (Vote: 4-1)
01/27/19- Introduced and adopted City Council Ordinance No. 2019-1, entitled “An Ordinance of the City Council of the Chartered City of Vista, California, Amending Chapter 3.52 of the Vista Municipal Code regarding Central Vista Business Improvement District Advisory Board Appointments.” This ordinance amended the nomination procedures for the CVBID Advisory Board members to no longer include the requirement of three members from the VVBA Board. All seven CVBID Advisory Board members will be nominated and appointed by the City Council. (Vote: 5-0) 02/27/2024 PH1 Page 5 of 17
EXHIBIT 2
11/27/18- Received report from City staff regarding the administration for the CVBID for the first quarter of Fiscal Year 2018/19. Vote to terminate agreement with the VVBA to administer the CVBID and for staff to administer the CVBID through the remainder of FY 2018/19 (Vote: 5-0).
08/14/18- Received a report from the VVBA related to the administration of the Central Vista Business Improvement District for the fourth quarter of Fiscal Year 2017/18. (Vote: No vote)
06/26/18- Adopted City Council Resolution No. 2018-112, approving an agreement for administration of the Central Vista Business Improvement District with the Vista Village Business Association. (Vote: 3-1 Rigby opposed, Aguilera absent) 05/08/18- Received a report from the VVBA related to the administration of the Central Vista Business Improvement District for the third quarter of Fiscal Year 2017/18. (Vote: 5-0) 03/13/18- Adopted City Council Resolution No. 2018-30, confirming the Fiscal Year 2018/19 Annual Report for the Central Vista Business Improvement District and levying the assessment for Fiscal Year 2018/19. (Vote: 5-0)
02/13/18- Received a report from the VVBA related to the administration of the Central Vista Business Improvement District for the second quarter of Fiscal Year 2017/18. (Vote:
5-0)
02/13/18- Adopted City Council Resolution No. 2018-16, giving notice of intention of the City Council to levy an annual assessment of the Central Vista Business Improvement District, and fixing a date and time of a public hearing to consider the annual levy. (Vote: 5-0)
12/12/17- Received a report from the Vista Village Business Association (VVBA) related to the administration of the Central Vista Business Improvement District for the conclusion of Fiscal Year 2016/17; and received a report from the VVBA related to the administration of the Central Vista Business Improvement District for the first quarter of Fiscal Year 2017/18. (Vote: 5-0)
06/27/17- Received a report from the VVBA related to the administration of the Central Vista Business Improvement District for the third quarter of Fiscal Year 2016/17. (Vote: 4-0, Rigby absent)
03/28/17- Adopted City Council Resolution No. 2017-36, confirming the 2016/17 annual report for the Central Vista Business Improvement District and levying the assessment for the 2017/18 Fiscal Year. (Vote: 5-0)
02/28/17- Received a report from the VVBA related to the administration of the Central Vista Business Improvement District for the second quarter of Fiscal Year 2016/ 17 (Vote:
No vote).
02/28/17- Adopted City Council Resolution No. 2017-25, giving notice of intention of the City Council to levy an annual assessment of the Central Vista Business Improvement District, and fixing a date and time of a public hearing to consider the annual levy (Vote: 5-0).
12/13/16- Received a report from the VVBA related to the administration of the Central Vista Business Improvement District for the first quarter of Fiscal Year 2016/17. (Vote: 5-0) 08/09/16- Received a report from the VVBA related to the administration of the Central Vista Business Improvement District for fourth quarter year-end of Fiscal Year 2015/16. (Vote: 4-0, Aguilera absent)
05/24/16- Received a report from the Vista Village Business Association related to the administration of the Central Vista Business Improvement District for the third quarter of Fiscal year 2015/16. (Vote: No vote).
05/24/16- Adopted City Council Resolution No. 2016-74, approving an agreement for administration of the Central Vista Business Improvement District for FY 2016/17 with the Vista Village Business Association. (Vote: 4-0, Rigby abstained) 02/27/2024 PH1 Page 6 of 17
03/22/16- Received a report from the Vista Village Business Association related to the administration of the Central Vista Business Improvement District for the second quarter of Fiscal year 2015/16. (Vote: No vote).
03/22/16- Adopted City Council Resolution No. 2016-39, confirming the 2016/17 annual report for the Central Vista Business Improvement District and levying the assessment for the 2016/ 17 Fiscal Year. (Vote: 5-0)
02/23/16- Adopted City Council Resolution No. 2016-22, and scheduled a public hearing on March 22, 2016, at 5:30 pm to consider the annual levy (Vote: 4-0, Ritter absent). 11/10/15- Received a report from the Vista Village Business Association related to the administration of the Central Vista Business Improvement District for the conclusion of Fiscal Year 2014/15 and the first quarter of Fiscal year 2015/16. (Vote: No vote). 06/09/15- Adopted City Council Resolution No. 2015 -82, approving an agreement for administration of the Central Vista Business Improvement District with the Vista Village Business Association. (Vote: 5-0)
05/12/15- Received a report from the Vista Village Business Association related to the administration of the Central Vista Business Improvement District (Vote: No vote). 03/24/15- Adopted City Council Resolution No. 2015-53, confirming the 2015/16 Annual Report for the Central Vista Business Improvement District and levying the assessment for the 2015/16 fiscal year (Vote: 5-0).
02/24/15- Adopted City Council Resolution No. 2015-33, giving notice of intention of the City Council to levy an annual assessment of the Central Vista Business Improvement District and fixing a date and time for a public hearing to consider the annual levy (Vote: 5-0).
01/13/15- Received a report from the Vista Village Business Association related to the administration of the Central Vista Business Improvement District (Vote: No vote). 11/01/14- Received a report from the Vista Village Business Association related to the administration of the Central Vista Business Improvement District (Vote: No vote). 05/27/14- Adopted City Council Resolution No. 2014-86 , approving an agreement for administration of the Central Vista Business Improvement District with the Vista Village Business Association (Vote: 4-0, Rigby abstained). 03/25/14- Adopted City Council Resolution No. 2014-44, confirming the 2014/15 Annual Report for the Central Vista Business Improvement District and levying the assessment for the 2014/15 fiscal year (Vote: 5-0).
02/25/14- Directed staff to solicit proposals for a new non-profit or contractor to administer the Business Improvement District (BID) in Downtown Vista (Vote: 5-0); Adopted City Council Resolution No. 2014-33, and scheduled a public hearing on March 25, 2014, to consider the annual levy (Vote: 5-0).
01/28/14- Approved the Vista Village Business Association's recommendation for appointments related to unscheduled vacancies on the Central Vista Business Improvement District Advisory Board: Jesus Magallon and Esteban Sanchez for terms ending June 30, 2014. (Vote: 4-0, Aguilera absent).
06/11/13- Adopted City Council Resolution No. 2013-92, approving an agreement for administration of the Central Vista Business Improvement District with the Vista Village Business Association (Vote: 4-0, Campbell abstained). 03/27/13- Adopted City Council Resolution No. 2013-33, confirming the 2013/14 Annual Report for the Central Vista Business Improvement District and levying the assessment for the 2013/14 fiscal year (Vote: 5-0).
02/26/13- Adopted City Council Resolution No. 2013-22, giving notice of intention to levy an annual assessment to the Central Vista Business Improvement District and setting the date and time of a public hearing (Vote: 4-0, Rigby absent). 02/27/2024 PH1 Page 7 of 17
06/12/12- Adopted City Council Resolution No. 2012-88, approving an agreement for administration of the Central Vista Business Improvement District with the Vista Village Business Association (Vote: 5-0).
03/27/12- Adopted City Council Resolution No. 2012-53, confirming the 2012/13 Annual Report for the Central Vista Business Improvement District and levying the assessment for the 2012/13 fiscal year (Vote: 4-0, Lopez did not participate because of a statutory conflict of interest).
02/27/12- Adopted City Council Resolution No. 2012-35, giving notice of intention to levy an annual assessment to the Central Vista Business Improvement District and setting the date and time of a public hearing (Vote: 5-0)
11/08/11- Adopted City Council Resolution No. 2011-172, appointing the Advisory Board of the Central Vista Business Improvement District through June 2013; and adopted City Council Resolution No. 2011-173 confirming the duties of the Advisory Board of the Central Vista Business Improvement District (Votes: 4-0, Lopez did not participate because of a statutory conflict of interest).
09/27/11- Introduced and adopted City Council Ordinance No. 2011-7, amending Title 3, Chapter 3.52, relating to the Central Vista Business Improvement District Advisory Board (Vote: 4-0, Lopez did not participate because of a statutory conflict of interest). 08/23/11- Directed staff to bring back a report using Option One from the staff report, altering the CVBID Management Advisory Board composition to include three VVBA Board Members and four City Council appointed business owners subject to the BID assessment to be confirmed by City Council resolution; and use a selection process for the City Council appointed Board Members of advertising, interviewing, and appointment; and bring back an Ordinance to revise Vista Municipal Code Title 3, Chapter 3.52 to reflect the board composition changes; and move forward for another year with VVBA management of the CVBID and provide a $40,000 match (Vote:
Consensus, Lopez did not participate because of a statutory conflict of interest). 03/22/11- Adopted City Council Resolution No. 2011-50, confirming the 2011/12 annual report for the Central Vista Business Improvement District and levying the assessment for the 2011-2012 fiscal year (Vote: 4-0, Lopez did not participate because of a statutory conflict of interest).
02/22/11- Adopted City Council Resolution No. 2011-14, giving notice of intention to levy an annual assessment to the Central Vista Business Improvement District and setting the date and time of a public hearing (Vote: 4-0, Lopez did not participate because of a conflict of interest).
08/28/10- Introduced and adopted City Council Ordinance No. 2010-15, amending Chapter
3.52.060 of the Vista Municipal Code relating to the collection of assessments for the Central Vista Business Improvement District (Vote: 5-0). 03/09/10- Adopted Resolution No. 2010-37, confirming the 2010/11 annual report for the Central Vista Business Improvement District and levying the assessment for the 2010-2011 fiscal year; and adopted Resolution No. 2010-38, re-appointing the Board of Directors of the Vista Village Business Association as the Advisory Board of the Central Vista Business District for the 2010/11 fiscal year (Votes: 4-0, Lopez did not participate because of a statutory conflict of interest).
02/09/10- Adopted City Council Resolution No. 2010-19, giving notice of intention to levy an annual assessment to the Central Vista Business Improvement District and setting the date and time of a public hearing (Vote: 5-0).
03/24/09- Adopted Resolution No. 2009-66, confirming the 2009/10 annual report for the Central Vista Business Improvement District and levying the assessment for the 2009-2010 fiscal year; and adopted Resolution No. 2009-67, re-appointing the Board of Directors of the Vista Village Business Association as the Advisory Board of the Central Vista 02/27/2024 PH1 Page 8 of 17
Business District for the 2009/10 fiscal year (Votes: 4-0, Lopez did not participate because of a conflict of interest).
02/24/09- Adopted City Council Resolution No. 2009-36, giving notice of intention to levy an annual assessment to the Central Vista Business Improvement District and setting the date and time of a public hearing (Vote: 4-0, Lopez did not participate because of a conflict of interest).
03/11/08- Adopted Resolution No. 2008-58, confirming the 2008/09 annual report for the Central Vista Business Improvement District and levying the assessment for the 2008-2009 fiscal year; and adopted Resolution No. 2008-59, re-appointing the Board of Directors of the Vista Village Business Association as the Advisory Board of the Central Vista Business District for the 2008/09 fiscal year (Votes: 4-0, Lopez did not participate because of a conflict of interest).
02/12/08- Adopted Resolution No. 2008-31, giving notice of intention to levy an annual assessment to the Central Vista Business Improvement District and setting the date and time of a public hearing (Vote: 3-0, Campbell absent, Lopez did not participate because of a conflict of interest.)
06/12/07- Adopted Resolution No. 2007-78, approving an agreement for the administration of the Central Vista Business Improvement District with the Vista Village Business Association for a year period and authorizing the Mayor to sign the agreement (Vote:
5-0).
03/27/07- Adopted Resolution No. 2007-39, confirming the 2007/08 annual report for the Central Vista Business Improvement District and levying the assessment for the 2007-2008 fiscal year; and adopted Resolution No. 2007-40, re-appointing the Board of Directors of the Vista Village Business Association as the Advisory Board of the Central Vista Business District for the 2007-2008 fiscal year (Vote: 4-0, Lopez did not participate because of a conflict of interest).
02/27/07- Adopted Resolution No. 2007-22, giving notice of intention to levy an annual assessment to the Central Vista Business Improvement District and setting the date and time of a public hearing. (Vote: 4-0, Lopez absent). 08/02/06- Adopted City Council Ordinance No. 2006-3, amending Chapter 3.52 of the Vista Municipal Code relating to the Central Vista Business Improvement District (Vote: 4-0, Lopez did not participate because of a conflict of interest). 06/27/06- Adopted Resolution No. 2006-141, approving an agreement for the administration of the Central Vista Business Improvement District with the Vista Village Business Association for a year period and authorizing the Mayor to sign the agreement (Vote:
5-0).
03/28/06- Adopted Resolution No. 2006-71, confirming the 2006/07 annual report for the Central Vista Business Improvement District and levying the assessment for the 2006/07 year; and adopted Resolution No. 2006-72, re-appointing the Board of Directors of the Vista Village Business Association as the Advisory Board of the Central Vista Business Improvement District for the 2006/07 fiscal year (Votes: 4-0, Lopez did not participate because of a conflict of interest).
02/28/06- Adopted Resolution No. 2006-48, giving notice of intention to levy an annual assessment to the CVBID and setting a date and time of a public hearing (Votes: 4-0, Lopez did not participate because of a conflict of interest). 02/28/06- Adopted Resolution No. 2006-49, to approve staff’s assessment of the petition calling for the disestablishment of the CVBID (Vote: 4-0, Lopez did not participate because of a conflict of interest).
02/14/06- Adopted Resolution No. 2006-28, receiving the petition calling for the disestablishment of the CVBID and directing staff to assess the petition (Vote: 3-0, Campbell absent, Lopez did not participate because of a conflict of interest). 02/27/2024 PH1 Page 9 of 17
02/14/06- Adopted Resolution No. 2006-38, approving the changes to the Boundaries, Zones and Annual Assessment of the Central Vista Business Improvement District for the Last Quarter of the 2005/06 fiscal year, modified to remove the two sections of Area Six, located north and south of W. Vista Way and adjacent to Melrose Place, and thereby not expanding the District’s boundaries to the full extent recommended in the Mid-Year Report; and introduced Ordinance No. 2006-3, amending Section 3.52.020 of the Vista Municipal Code (Votes: 3-0, Campbell absent, Lopez did not participate because of a conflict of interest).
01/24/06- Adopted Resolution No. 2006-23, giving notice of its intention to levy an amended annual assessment to the expanded CVBID and setting a date and time of a public hearing (Vote: 4-0, Lopez did not participate because of a conflict of interest). 06/28/05- Adopted Resolution No. 2005-152, approving an agreement for administration of the CVBID with the VVBA for a one-year period and authorizing the Mayor to sign the agreement (Vote: 4-0, Campbell absent).
04/26/05- Adopted Resolution No. 2005-92, confirming the 2005/06 annual report for the CVBID and levying the assessment for the 2005/06 fiscal year. Adopted Resolution No. 2005-93, re-appointing the Board of Directors of the VVBA as the Advisory Board of the CVBID for the 2005-2006 year (Votes: 5-0).
04/12/05- Adopted Resolution No. 2005-66, giving notice of intention to levy an annual assessment to the CVBID and setting a date and time of a public hearing (Vote: 5-0). 02/22/05- Received the CVBID’s 2005/06 Annual Report (Vote: 4-0, Vance absent). 06/08/04- Adopted Resolution No. 2004-106, approving the agreement for administration of the CVBID with the VVBA for a one-year period and authorizing the Mayor to sign the agreement (Vote: 5-0).
03/23/04- Adopted Resolution No. 2004-55, confirming the 2004/05 Annual Report for the CVBID, and levying the assessment for the 2004/05 year. Adopted Resolution No. 2004-56, re-appointing the Board of Directors of the VVBA as the Advisory Board of the CVBID (Votes: 5-0).
03/09/04- Adopted Resolution No. 2004-40, giving notice of intention to levy an annual assessment to the CVBID and setting a date and time of a public hearing (Vote: 4-0, Ritter absent).
02/10/04- Received the CVBID’s 2004/05 Annual Report (Vote: Consensus). 04/08/03- Adopted Resolution No. 2003-88, confirming the 2003/04 annual report for the CVBID and levying the assessment for the 2003-2004 fiscal year; and adopted Resolution No. 2003-89, appointing the Board of Directors of the VVBA as the: Advisory Board of the CVBID for the 2003/04 fiscal year (Votes: 5-0).
03/25/03- Adopted Resolution No. 2003-80, declaring intent to levy assessments and fixing the time and date for a public hearing for April 8, 2003 (Vote: 5-0). 06/25/02- Adopted Resolution No. 2002-177, approving an agreement for administration of the Central Vista Business Improvement District with the Vista Village Business Association (Vote: 4-0).
05/14/02- Adopted Resolution No. 2002-132, confirming the 2002-2003 Annual Report for the Central Vista Business Improvement District and levying the assessment for the 2002-2003 fiscal year (Vote: 4-0).
04/23/02- Adopted Resolution No. 2002-113, giving notice of intention of the City Council to levy an annual assessment and fixing a date and time for a public hearing to consider the annual levy (Vote: 4-0).
03/05/02- Adopted Resolution No. 2002-71, re-appointing an Advisory Board for the Central Vista Business Improvement District (Vote: 4-0)
02/27/2024 PH1 Page 10 of 17
05/08/01- Adopted Resolution No. 2001-90, holding in abeyance the collection of the Central Vista Business Improvement District assessments and additional twelve months (Vote: 5-0).
07/27/99 – Adopted Resolution No. 99-141, disapproving a request to disestablish the Central Vista Business Improvement District (Vote: 4-1, Cole opposed). 04/27/99 – Adopted Resolution No. 99- 57, terminating the agreement for Administrative Services to the Central Vista Business Improvement District (Vote: 5-0). 05/26/98 – Adopted Resolution No. 98-75, confirming the 1998-1999 Annual Report for the Central Vista Business Improvement District and levying the assessment for the 1998-1999 Fiscal Year (Vote: 4-1, McClellan opposed).
05/12/98 – Adopted Resolution No.98-66, approving the Annual Report for the Central Vista Business Improvement District and giving notice of intent to levy an annual assessment on the businesses therein for the 1998-99 Fiscal Year (Vote: 4-1, Cole opposed).
12/09/97 – Adopted Resolution No. 97-147, approving the amended Annual Report for the Central Vista Business Improvement District for the 1997-1998 Fiscal Year (Vote: 5- 0).
06/10/97 – Adopted Resolution No. 97-71, confirming the Annual Report of the Central Vista Business Improvement District for the 1997-1998 Fiscal Year (Vote: 4-1, Cole opposed).
05/27/97 – Adopted Resolution No. 97-63, approving the Annual Report for the Central Vista Business Improvement District and giving notice of intent to levy an annual assessment on businesses therein for the 1997-1998 Fiscal Year (Vote: 4-1, Cole opposed).
08/13/96 – Adopted City Council Ordinance No. 96-16, amending Chapter 3.52 of the Vista Municipal Code relating to the Central Vista Business Improvement District (Vote: 5- 0).
07/23/96 – Adopted Resolution No. 96-88, confirming the Annual Report of the Central Vista Business Improvement District for the 1996-1997 Fiscal Year (Vote: 5-0). 07/02/96 – Adopted Resolution No. 96-72, approving the Annual Report for the Central Vista Business Improvement District and giving notice of intent to levy an annual assessment on businesses therein for the 1996-1997 Fiscal Year (Vote: 4-0, Estes absent).
08/22/95 – Adopted City Council Ordinance No. 95-8, establishing a parking and business improvement district with the City of Vista to be known as the “Central Vista Business Improvement District” (Vote: 3-2, Cole and Valluzzi opposed). 08/08/95 – Adopted Resolution No. 95-91, approving the 1995-1996 Annual Report of the Advisory Board of the Central Vista Business Improvement District, and declaring the City Council’s intent to levy an annual assessment within the Central Vista Business Improvement District (Vote: 5-0).
08/01/95 – Adopted Resolution No. 95-90, giving Notice of Intention to Reconsider the Establishment of a Parking and Business Improvement Area within the City of Vista to be known and the “Central Vista Business Improvement District” (Vote: 5-0). 06/13/95 – Adopted Resolution No. 95-67, declaring its intention to establish the Central Vista Business Improvement District (Vote: 5-0).
02/27/2024 PH1 Page 11 of 17
1 January 8, 2024
CVBID
Advisory Board
Lisa Deju
Chair
TJ Crossman
Vice Chair
Christine Alvarado
Board Member
Traci Lawson
Board Member
Will Burtner
Board Member
Terry Woods
Board Member
Mr. Larry Vaupel
Economic Development Director
City of Vista
200 Civic Center Drive
Vista, CA. 92084
Dear Larry:
After lengthy and robust discussion, the Central Vista Business Improvement District (CVBID) Advisory Board is recommending the following for the upcoming fiscal year starting July 1, 2024:
•Maintain the existing CVBID assessment fees
•Maintain the existing CVBID boundaries
•Continue the existing Work Plan
We believe that implementing the CVBID program through grants is the best way to utilize the fees collected from the downtown businesses to market the CVBID areas. It is also important to note that the grant program allowed us to fund some important activities before the COVID-19 pandemic and we hope to this will be the case as we move forward.
Without this program, we as a Board are concerned that the many events and marketing activities that are happening, and/or could happen, would be halted. We want our city to continue to thrive and are looking for your support to continue our work throughout Downtown.
We recommend that the city continue the CVBID, fees, program, and activities for FY 24/25 to support our continued efforts to make Downtown Vista a destination location.
Sincerely,
Lisa Deju
CVBID Advisory Chair
02/27/2024 PH1 Page 12 of 17
EXHIBIT 3
2 CENTRAL VISTA BUSINESS IMPROVEMENT DISTRICT
Annual Report Fiscal Year 2024 - 2025
The Central Vista Business Improvement District (CVBID) Advisory Board recommends that the City of Vista City Council approve the following actions for the fiscal year beginning July 1, 2024:
1.Maintain the existing CVBID assessment fees (Attachment 1);
2.Maintain the existing CVBID boundaries (Attachment 2);
3.Continue the existing Work Plan (Attachment 3)
02/27/2024 PH1 Page 13 of 17
3 Attachment 1
CENTRAL VISTA BUSINESS IMPROVEMENT DISTRICT
Proposed Levy of Assessments for FY 2024 - 2025
Business Classification Number of Employees Zone A Zone B Zone C Retail & Restaurant 1-3 $ 300 $ 168 $ 67
4-10 $ 450 $ 250 $ 100
11-20 $ 600 $ 333 $ 133
21+ $ 750 $ 418 $ 167
Service $ 225 $ 125 $ 50
Professional & Other $ 150 $ 83 $ 33
Financial Institution $ 750 $ 625 $ 500
02/27/2024 PH1 Page 14 of 17
4 Attachment 2
CENTRAL VISTA BUSINESS IMPROVEMENT DISTRICT
Proposed Boundaries for FY 2024 - 2025
02/27/2024 PH1 Page 15 of 17
5 Attachment 3
CENTRAL VISTA BUSINESS IMPROVEMENT DISTRICT
Work Plan for FY 2024 - 2025
1.General promotion of business activities
2.Promotion of public events
3.Decoration of public places
4.Furnishing music for public places/events
5.Acquisition, construction, installation and/or maintenance of improvements
6.Other operating activities
02/27/2024 PH1 Page 16 of 17
CVBID Budget FY 2024/25
CVBID Budget FY 2024/25 FY23/24 FY24/25
Year End Fund Balance $ 93,586.34 $ 1,503.75
Income (As of 2/6/2024) $ 22,575.47 40,000.00*
Penalties (As of 2/6/2024) $ 567.94 -
ARPA CVBID Marketing Grant $ 15,000.00 -
$ 131,729.75 $ 41,503.75
CVBID Grants
Backfence Society – Artists on the Asphalt $ 3,826.00 - Bricke Brothers – Toy Machine HOV Anniversary $ 2,000.00 - David B. Mears – Vista Village WinterFest $ 5,000.00 - Discover Vista – Rod Run $ 15,000.00 -
Discover Vista – Fright Night $ 5,000.00 -
Discover Vista, – WinterFest $ 5,000.00 -
Guadalupe Brewery – Vista Blues Christmas $ 4,000.00 - The Perfect Event – 60th Anniversary $ 50,000.00 -
Public Lemon, Food Truck Fridays $ 5,000.00 -
Other Special Events – Grant Program $ 15,000.00 -
CVBID Operating Expenses
Humble Pie Communications – Website Mgmt./Marketing/Social $ 15,600.00 15,600.00 James Blakeslee – Geocentric Website Software Annual Renewal $ 4,800.00 4,800.00 Total Expenses $ 130,226.00 $ 20,400.00
Total Budget Balance $ 1,503.75 $ 21,103.75
*Estimate: Income to exceed $40,000 for FY24/25
02/27/2024 PH1 Page 17 of 17
EXHIBIT 4