ACTION:
____________________________
Clerk/Secretary
Department: Recreation and Community Services Item No: D3 Prepared by:
Mike Pacheco, Recreation and Community
Services Director Meeting Date: February 11, 2025
Approved by: John Conley, City Manager Agenda Location: Discussion SUBJECT: PUBLIC ARTS MASTER PLAN
RECOMMENDATION: Provide direction on establishing a Public Arts Master Plan program.
CORRELATION TO CITY COUNCIL GOALS: A Cleaner, More Beautiful Vista.
PRIOR ACTIONS: On September 28, 2004, the City Council approved the Public Arts Commission' s recommendations to: 1) approve a letter of encouragement, in concept, to developers for their art related projects; and 2) direct staff to include the Public Arts Commission' s recommendation to charge a development fee for art related projects with a review of all development fees in January 2005 (Vote: 5-0).
PRIOR PUBLIC ARTS COMMISSION ACTION: On August 6, 2024, by consensus, recommended establishing a Public Arts Master Plan program to the City Council for approval (Vote: 6-0; Ianoale absent).
STATEMENT ON THE SUBJECT: The Public Arts Commission is seeking City Council approval for funding to develop a public arts master plan in an effort to expand public art in Vista. Based on a review of similar plans in California, this 5 to 10 year strategic plan would define the role of arts and culture in achieving city goals and guide the creation of a cohesive city-wide public art collection. The plan would encompass various art mediums, establish short and long-term goals, and prioritize recommendations for implementation through policy and public/private resources. Based on preliminary estimates, hiring a consultant to develop a plan with this level of effort would cost approximately $100,000 to $200,000, depending on the scope of services.
Examples of Existing Public Arts Master Plans
•City of Escondido (Population 148,122)
o 2024 Public Art Strategic Plan:
https://www.escondido.gov/DocumentCenter/View/6787/Public-Art-Strategic-Plan- PDF?bidId=
•City of Irvine (Population 309,031)
o 2024 Public Arts Master Plan: https://artsoc.org/wp-content/uploads/2024/12/City-of-Irvine- PAMP-Final-Council-Approved-11-12-24.pdf
•Contra Costa County (Population 1,156,966)
o 2023 Arts & Culture Master Plan:
http://64.166.146.245/docs/2023/BOS/20230627_2149/53609_Contra%20Costa%20Report_ 6_19_23--Attachment%20A.pdf
AGENDA
REPORT
CITY COUNCIL
COMMUNITY DEVELOPMENT COMMISSION
SUCCESSOR AGENCY
BUENA SANITATION DISTRICT
JOINT POWERS FINANCING AUTHORITY
This item was continued to February 25, 2025.
MEETING DATE: February 11, 2025 PAGE 2
SUBJECT: PUBLIC ARTS MASTER PLAN
•City of Brea (Population 46,993)
o 2023 Master Arts & Culture Plan: https://artsoc.org/wp-content/uploads/2024/01/Brea- Master-Plan_ReducedPDF_FINAL_Jan11.pdf
•City of South San Francisco (63,123)
o 2023 Public Arts Master Plan: https://www.ssf.net/files/assets/public/v/1/parks-and- recreation/documents/ssf-public-art-master-plan.pdf
•City of Moorpark (Population 35,975)
o 2021 Arts Master Plan: https://artsoc.org/wp-content/uploads/2021/10/Moorpark-Arts-Master- Plan-FINAL_Digital.pdf
•City of Costa Mesa (Population 108,354)
o 2021 Arts & Culture Master Plan: https://artsoc.org/wp-content/uploads/2021/05/Costa-Mesa- Book-Updated-4-28-21-singles.pdf
•City of Temecula (Population 110,846)
o 2020 Community Services Master Plan: https://artsoc.org/wp- content/uploads/2021/03/Temecula-Community-Services-Master-Plan-Final.pdf •City of Oceanside (Population 170,020)
o 2019 Master Plan for the Arts:
https://www.oceansidelibrary.org/home/showpublisheddocument/9228/63799173369590000 0 •City of Carlsbad (Population 113,495)
o 2018 Arts and Culture Master Plan:
https://issuu.com/civic.arts/docs/carlsbad_arts_and_culture_master_plan FISCAL IMPACT:
There is currently no dedicated funding for a public arts master plan and may need further discussion from the Public Arts Commission. Staff can research and pursue grant applications, however, this may delay the program timeline. Staff support the program and recommend setting aside funding in the year-end fund balance. The Department will continue to support the ongoing public art programs, including the new pilot program to address graffiti.
EXHIBITS:
None
02/11/2025 D3 2 of 2