ACTION:
____________________________
Clerk/Secretary
Department: City Manager Item No: D4
Prepared by:
Fred Tracey, Communications Officer
Imelda M. Huerta, Assistant City Manager Meeting Date: October 14, 2025 Approved by: John Conley, City Manager Agenda Location: Discussion SUBJ
ECT: CITY LOGO REDESIGN AND BRANDING
RE
COMMENDATION: Discuss the proposed redesign of the City logo and overall branding strategy , and provide direction to staff.
CO
RRELATION TO CITY COUNCIL GOALS: Routine operational item not directly corresponding to a specific City Council goal.
P
RIOR ACTION: On September 7, 2004, approved the Branding Committee’s proposed logo and directed staff to add “California” at the bottom of the logo for use in trade shows, and trademark the logo with the State of California (Vote: 5-0).
O
n October 28, 2003, adopted City Council Resolution No. 2003- 231, approving an agreement with Bailey Gardiner for the IDEA (Identity Development and Enhancement Actions) and marketing program (Vote: 4 -0, Campbell absent).
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n January 7, 1997, discussed the use of the City logo and City seal and directed staff that the seal remain green, yellow, and white for historical continuity (Vote: Consensus).
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n May 16, 1990, the City Council discussed the use of the logo, and asked staff to schedule the matter on a Regular Meeting agenda for further discussed and requested that any design ideas be submitted to Economic Development Manager Campbell in a timely manner (Vote: No Vote).
On M
ay 2, 1990, discussed the development of a new City logo/City seal and directed staff to proceed with completion of design and approve expenditure up to $5,000 for design costs and development of style and usage guidelines; and obtain more community input (Vote: No Vote).
S
TATEMENT ON THE SUBJECT:
Background
The City of Vista’s current logo was last updated in 2004 and has represented the community for over 20 years. As the City has grown and evolved, so too has the need for a refreshed visual identity that reflects Vista’s modern character, values, and aspirations.
AGENDA
REPORT
CITY COUNCIL
COMMUNITY DEVELOPMENT COMMISSION
SUCCESSOR AGENCY
BUENA SANITATION DISTRICT
JOINT POWERS FINANCING AUTHORITY
Discussed the proposed redesign of the City logo and overall branding strategy. No vote taken.