ACTION: Discussed and approved the Central Vista Business Improvement District (CVBID) Advisory Board recommendation for events funded by the Downtown Special Events Fund. Vote: 5-0. ____________________________
Clerk/Secretary
Department: Economic Development Item No: D2
Prepared by:
Aaron Schulze, Economic
Development Manager Meeting Date: May 26, 2026
Approved by: John Conley, City Manager Agenda Location: Discussion SUBJECT: CVBID ADVISORY BOARD EVENTS RECOMMENDATION
RECOMMENDATION: Discuss a recommendation by the Central Vista Business Improvement District (CVBID) Advisory Board for events funded by the Downtown Special Events Fund and provide direction to staff.
CORRELATION TO CITY COUNCIL GOALS: Economic Development PRIOR ACTION: On November 12, 2025, received and filed the Fiscal Year 2024/25 Fourth Quarter financial report and adopted City Council Resolution No. 2025-191, amending the Operating Budget for Fiscal Year 2025/26 and 2026/27, and amending the Capital Project Budget for Fiscal Years 2024/25 and 2025/26 as amended by City Council (Vote:5-0).
PRIOR CVBID ACTION: On April 13, 2026, the Central Vista Business Improvement District (CVBID) Advisory Board recommended allocating Year-End Fund Balance (YEFB) to support a series of signature events for the upcoming fiscal year starting July 1, 2026 (Vote: 6-0, Lopez absent).
STATEMENT ON THE SUBJECT: At their regular meeting on April 13, 2026, the Central Vista Business Improvement District (CVBID) Advisory Board recommended allocating Year-End Fund Balance (YEFB) funds to support a series of signature events for the upcoming fiscal year starting July 1, 2026, designed to attract visitors, increase economic activity, and strengthen Vista’s visibility as a destination. The recommendation is as follows:
Event Organizer Event Name Event Date Amount
Discover Vista Rod Run September 6, 2026 $25,000
Discover Vista Fright Night October 30, 2026 $25,000
Discover Vista Cowboy Christmas December 18, 2026 $10,000 SoCal Music and Arts Kpop Anime Fest TBD $10,000
SDS Events USA San Diego Beer Week TBD $10,000
TBD Día de los Muertos TBD $10,000
The proposed funding allocations total $90,000, and the remaining $10,000 would be reserved as contingency funds to cover unexpected event costs at the discretion of the CVBID Advisory Board.
AGENDA
REPORT
CITY COUNCIL
COMMUNITY DEVELOPMENT COMMISSION
SUCCESSOR AGENCY
BUENA SANITATION DISTRICT
JOINT POWERS FINANCING AUTHORITY
05/26/2026 D2 Page 1 of 3
MEETING DATE: May 26, 2026 PAGE 2
SUBJECT: CVBID ADVISORY BOARD EVENTS RECOMMENDATION
FISCAL IMPACT: The City Council has designated $100,000 from the Fiscal Year 2024/25 Year-End Fund Balance to fund downtown special events.
EXHIBITS:
1. 1. CVBID Advisory Board Recommendation Memo
05/26/2026 D2 Page 2 of 3
April 13, 2026
CVBID
Advisory Board
TJ Crossman
Chair
Christine Alvarado
Board Member
Will Burtner
Board Member
Terry Woods
Board Member
Matthew
Anderson
Board Member
Erin Harper
Board Member
Luis Lopez
Board Member
Mr. Aaron Schulze
Economic Development Manager
City of Vista
200 Civic Center Drive
Vista, CA. 92084
Dear Aaron:
Subject: CVBID Advisory Board Events Recommendation
The Central Vista Business Improvement District (CVBID) Advisory Board recommends allocating Year-End Fund Balance (YEFB) funds to support a series of signature events for the upcoming fiscal year starting July 1, 2026, designed to attract visitors, increase economic activity, and Vista’s visibility as a destination.
Event Organizer Event Name Event Date Amount
Discover Vista Rod Run September 6, 2026 $25,000
Discover Vista Fright Night October 30, 2026 $25,000
Discover Vista Cowboy Christmas December 18, 2026 $10,000 SoCal Music and Arts Kpop Anime Fest TBD $10,000
SDS Events USA San Diego Beer Week Kickoff TBD $10,000
TBD Día de los Muertos TBD $10,000
We believe that these events directly support and boost spending at local businesses, which align with the CVBID goals. These events activate public spaces, support local vendors, and enhance the quality of life for residents.
It is important to highlight that implementing the funding of these signature events is a strategic investment that supports local businesses, tourism, and Vista community vitality.
Sincerely,
TJ Crossman
TJ Crossman
CVBID Advisory Chair
05/26/2026 D2 Page 3 of 3
EXHIBIT 1