Council Special Meeting - June 24, 2025
CALL TO ORDER
The City Council/Successor Agency to the Yorba Linda Redevelopment Agency convened at 6:30 p.m. in the Council Chambers at 4845 Casa Loma Avenue.
ROLL CALL
PLEDGE OF ALLEGIANCE
Councilman Shivinder Singh
AGENDA ITEM
1. ECONOMIC DEVELOPMENT WORKSHOP
1. Economic Development Workshop.pdf
Mayor Janice Lim welcomed everyone to the workshop and reviewed the purpose and goals of the meeting.
City Manager Mark Pulone provided a background of the prior budget approval. Economic Development Manager Colleen Callahan reviewed the five City Goals and Key Performance Indicators of what we are already doing to support and implement the goals as outlined: 1) Strengthening the City's partnership with the Yorba Linda Chamber of Commerce, 2) implementing a business concierge program, 3) attracting new businesses to Yorba Linda, 4) retaining the City's existing economic base and 5) developing effective communication tools and resources.
Yorba Linda Chamber of Commerce Chief Executive Officer Susan Wan-Ross spoke about the Chamber's partnership with the City for local business growth with campaigns like Shop Dine Support Yorba Linda, by advocating for the success of businesses, hosting events such as Yorba Days, conducting Business Walk-abouts with the Mayor and coordinating with city staff to support new and existing businesses, helping navigate permits and zoning. She also went over how the Chamber is investing in the local economy with Ribbon Cuttings, the State of the City partnership, Taste of Yorba Linda, Best of Yorba Linda Awards, Job Fairs and Lunch Mobs.
HdL Companies Client Services Director Bobby Young provided an overview of current economic indicators including statewide sales tax trends, forecast considerations, inflation and sales tax conditions, business climate and e-commerce.
Jones Lang LaSalle Brokerage's (JLL) Managing Directors Erik Westedt and Blake Kaplan reviewed the business and industry trends impacting Yorba Linda. They provided a retail overview of the major shopping centers within the City and identified the key opportunity areas and challenges.
Council provided feedback on priorities including sales tax, and the need for sales tax generating businesses, incentives to attract businesses, policies to influence economic growth, an overview of available industrial space, increasing foot traffic, the Main Street business improvements, business improvement district ideas, job creation, job fairs for seniors and retirees, Tesla charging stations impacts or benefits, and future goals.
There was Council consensus to direct staff to present a report at a future meeting in September outlining several items including an update on active and future Main Street business construction and associated processes, collaboration with HdL and JLL to set an optimized goal of 0% - 2% sales tax growth, filling industrial units, a future presentation by the Chamber of Commerce on the business district, look at potential strategic advantages related to sports, entertainment and outside venues to enhance community engagement and offerings, and the marketability of Shop Dine Support Yorba Linda through social media, print or word of mouth.
PUBLIC COMMENTS – ON THE ITEM ON THE AGENDA
None.
ADJOURNMENT
Mayor Lim adjourned the meeting at 9:17 p.m. to the next City Council/Successor Agency to the Yorba Linda Redevelopment Agency Joint meeting on July 15, 2025.