Tuesday, May 6, 2025
Yountville Chamber of Commerce Overview
Program Highlights
Marketing the Destination of Yountville
Member Resources & Promotion, Networking,
Advocacy, Public Policy, Workforce
Development, Economic Development,
Community Building
Marketing Yountville
as the Premier Small-Town Destination +
Advertising and Promotion + Welcome Center
Small-Town
Vibrancy
We believe in cultivating strong relationships between
businesses. We believe in cultivating strong relationships between businesses and residents.
We believe in improving the economic vitality
and quality of life in our community.
We believe in providing the tools, resources and
opportunities to help grow member businesses.
We believe in marketing and promoting Yountville
as the Premier Small-Town Destination.
Noel Resnick, Board Chair, Partners2Media
Julie Secviar, Vice Chair, Far Niente Wine Estates
Max Compagnon, Secretary, Napa Valley Lodge
Richard Hall, Treasurer, WeinStrategies, LLC
Lisa Bertolucci, Vintage Sotheby’s Intl. Realty
Frederick Boelen, The Good Life Wine Collective
Mark Davis, Sacramento Intl. Airport
Kenneth Deposki, Kenneth |Raymond Design
Mariko Hachiya, Grgich Hills Estate
Arik Housley, Ranch Market Too!
Heike Pacchetti, North Block Hotel
Brad Raulston, Town of Yountville
Rob Stout, Yountville Resident
Erin Tichy, Thomas Keller Restaurant Group
Executive Committee and
Board of Directors
Natalie Leighton
President & CEO
Jackie Roldan
Member Engagement
Manager
Chamber Ambassadors
Andrea Scarpa May
Programs & Events
Manager
Welcome Center
Volunteers
34 total
Reich & Associates
Accountant
Good Things Done Right
Social Media
Agency
Fuller & Sander
Communications
PR Agency
The Shipyard
Digital Ad Agency
CONNECTING BUSINESS
AND ASSOCIATE
MEMBERS.
1,500 attended in the last year
TWO PROGRAMS
Wine & Beer Passport:
$95 | 15 Locations | April
– August
Art Walk Passport: FREE includes
Audio Tour
6 Weeks of Holiday Fun!
165+ Events | 65 Gifts
1.44MM Impressions | 20K+ site
visits
Visitor Guide:11,000
Printed Yountville Map:
20,000 Printed Both
Available in Digital
Copies
0 200
400
600
800
1,000
1,200
1,400
July '24 Aug '24 Sept '24 Feb '25 Mar'25 Apr '25
YOUNTVILLE WELCOME CENTER VISITORS
Oct '24 Nov '24 Dec '24 Jan '25
Yountville Welcome Center Visitors
20,472 20,816
29,266
31,166
41,859
33,479
26,730 25,859 25,513 24,651
JULY '24 AUG '24 SEPT '24 OCT '24 NOV '24 DEC '24 JAN '25 FEB '25 MAR '25 APR '25 YOUNTVILLE.COM VISITORS BY MONTH
Yountville.com Visitors by Month
96,484
46,458
36,040
9,538
1,293
Site Sessions by Channel
6,913
Direct
56,800
Organic Search Organic Social Paid Search
Dreferral Display Paid Video
@ExploreYountville
@YountvilleChamber
@YountvilleCA @YountvilleCA @ExploreYountville
18 Journalists
430 M
Impressions
8th Year of Campaign. Generate
Awareness and Increase
Visitation.
September 2024 – June 2025
Meta Ads | Google Ads/Search |
YouTube Expedia
10 MM Impressions to date | $90,000 In
Rooms booked Jan. – Mar. | 59,718
Clicks to Website
$180,000 Spent Total
In Partnership with St.
Helena and Calistoga.
Promoting Up Valley.
March – August 2025
New Website | Video | Itineraries |
Meta Ads Google Ads | Spotify Ads
In 3 Weeks: 3,700 visits to
website 15,000 Video Views
$20,000 Spent Total
Geofenced to Downtown Napa
“Come Visit Yountville!”
Monday – Friday (Year Round)
1.73 Million Impressions | 15,301
Clicks
$200 Dollars Spent Per Month
Focus on Visitor Promotion and Engagement to
Foster Positive Economic Impact for Yountville &
Surrounding Community
Run an Effective, Sustainable and
Engaging Chamber
Connecting, Convening and Collaborating
Enhance Member Resources
Partnership
Support