JUDY MEREDITH
1887 Larkspur Street
Yountville, CA 94599
707.592.8575 [email protected]
SUMMARY
Wine Professional with extensive wine, spirits and hospitality expertise. A passionate leader in analyzing the needs of the consumer and providing excellent customer service. Years of experience working with Wineries, living in the Napa Valley and experiencing world class hospitality, I have gained unperilled knowledge and skill of the-best-in-class service that earns consumer retention and drives sales. Extremely self-motivated, disciplined, flexible, solution oriented and computer literate.
Areas of expertise: Hospitality, Management, Excellent verbal & written skills, Wine Education, Motivating people, Digital Marketing
WORK HISTORY
Treasury Wine Estates
• Manager Employee Wine Stores 2017 to Present
Managing up to 3 stores with a $2 million profit.
Maintaining relationships with Luxury clients
Self Employed 2013-2015
• Social & Brand Media Market Specialist
Consulting for Napa Valley Small businesses, designing strategic approach to establish a social presence increasing brand awareness.
GROOVE, Sausalito, CA 2010 – May 2013
• Wine Account Director
Responsible for lead generation sales support with the wine Industry. Managing wineries through research, brand identification, ideation, design and execution of digital brand activation programs.
DIAGEO CHATEAU & ESTATE WINES, Napa CA 2004-2010
Wine Education and Trade Relations Manager
• Manager of Education: Developed all education through strategic partner coordination.
Created collateral for trade, marketing and sales for 30+ and brands, all Digital eLearning videos. Drove business through new creative wine and culinary experiences. • Wine Education: Traveled throughout the country identifying specific need sets and presenting to employees, distributors, trade groups and consumers. • Trade Relations Manager: Managed a team of (14) Trade Wine Educators and the 7 Hospitality properties with a $5M budget, consistently meeting goals and highlighting savings and investment opportunities.
ROBERT MONDAVI WINERY, Oakville, CA 1994 – 2004
• Senior Wine Educator
Represented the family and winery in the market and at the winery for the highest trade accounts and media hosting wine tours, culinary experiences and speaking on various panels.
EDUCATION
BA, Interior Design, Harrington Institute of Interior Design, Chicago IL WSET Diploma, International Wine & Spirit Center, London, 2002 Level 1 Sommelier Course & Exam, The Court of Master Sommeliers, Napa CA Council Member of the Yountville Arts Committee
Continuing Viticulture courses, Napa Valley Junior College, Napa CA ABC Responsible Beverage Service Training Certification
PERSONAL
Interests include travel, health, cooking, family, my dogs and art.