YOUNTVILLE
CHAMBER
OF
COMMERCE
Annual Presentation by Natalie Leighton
AGENDA
2 The Yountville Chamber of Commerce
Chamber Membership & Programming
Yountville Welcome Center
Destination Marketing
What’s to Come
WHO WE ARE
3 TEAM AND LEADERSHIP
Professional Staff Members:
Natalie Leighton – President & CEO
Andrea Scarpa May – Director of Programming
Frederik Ducas – Communications and Engagement
Coordinator
Board Advisors:
Rob Stout, Associate Member
Erin Tichy, Thomas Keller Restaurant Group
Beverly Wilmore, Town of Yountville
Board Members:
Lisa Bertolucci, Vintage Sotheby’s Intl. Realty
Frederick Boelen, La Cave
Max Compagnon, Napa Valley Lodge
Mark Davis, Sacramento Intl. Airport
Kenneth Deposki, Kenneth | Raymond Design
Arik Housley, Ranch Market Too
Alain Negueloua, Bardessono
Noel Resnick, Partners2Media
Julie Secviar, House of Far Niente
Joe Toth, Chandon
4 OUR STRATEGIC PLAN
5 YOUNTVILLE CHAMBER OF COMMERCE
MEMBERSHIP
The Yountville Chamber represents over 340
businesses and non-profits within our membership.
Our extremely popular Associate Member Program
has 150 members and an ever-growing waiting list.
7 YOUNTVILLE CHAMBER OF COMMERCE
PROGRAMMING
Business and Professional
Development
Annual
Events
Yountville Visitor
Guide and Map
Yountville Chamber
Networking Mixers
YOUNTVILLE WELCOME CENTER
8 We have seen 9,431 visitors come to the
Welcome Center from July 2025-April 2026
Up 3% from 2025!
TOWN OF YOUNTVILLE
EVENT PARTNERSHIP
9 The Yountville Chamber of Commerce proudly supports the marketing and/or planning and execution of Town of Yountville events year around!
Town and Tree Lighting
Wreaths Across America
Halloween Block Party (NEW for 2025!)
Yountville International Short Film Festival
Mustard Celebration
Taste of Yountville
Art Sip and Stroll
Yountville PRIDE
Resident’s Bash
Mardi Gras Parade and Block Party
Yountville 4th of July Celebration
Concerts and Movies in the Park
DESTINATION
MARKETING
SOCIAL MEDIA
11 Key Social Metrics:
• We have over 105,000 followers across all four
platforms
• Both Tik Tok and Instagram have seen the most
growth in followers since July 2025
• 14.4 million impressions through our channels
• 210,000 engagements
12 Yountville.com
PUBLIC RELATIONS
13 426 Million impressions
generated!
DIGITAL
ADVERTISING
14 • Hyper Local Campaign:
• 2.05 million impressions to
date
• 23,400+ clicks
• Yountville Brand Campaign:
• Running through July 2026
• 15.5 million impressions so
far
• 132,000+ clicks
LOOKING AHEAD: 2026 AND BEYOND
• “Sip Yountville” The first
Entertainment Zone in the Napa
Valley!
• Yountville wayfinding project
• Expanded retail support
• Yountville Portfolio
• Expanded winery partnerships
• Extended Welcome Center hours!
• The Yountville Welcome Center
will be open 10am-4pm 7 days a
week
15 THANK YOU!
16 The Yountville Chamber of
Commerce is what it is
today because of
partnerships such as those
with the Town of Yountville,
NVTID – Yountville, and our
incredible community!