Agenda Item No. 1
CITY OF YUCAIPA
AGENDA REPORT
TO: Honorable Mayor and City Council
FROM: Megan Wolfe, Director of Community Services( W/
FOR: Special City Council Meeting of June 1, 2022
SUBJECT: Five Winds Country Music Festival
RECOMMENDATION:
That City Council:
1. Approve a Five Winds Country Music Festival expenditure budget in the amount of $250,000 and a revenue budget in the amount of $200,000 and;
2. Receive and file the Five Winds Country Music Festival Update.
DISCUSSION:
On October 11, 2021, City Council approved a two-day festival to be held on Friday, March 25, 2022, from 5:00 p.m. to 10:00 p.m., and Saturday, March 26, 2022, from 12:00 p.m. to 10:00 p.m., at Five Winds Ranch, and allocated $250,000 in expenditures and $200,000 in revenues for a net cost of $50,000. Since then, staff has worked with Harbour Productions to solidify two headline country artists.
On January 24, 2022, City Council approved a change in the festival date from March 25, 2022, and March 26, 2022, to June 24, 2022, and June 25, 2022, in order to finalize headline entertainment. Friday's entertainment will include Daniel Bonte & the Bonafide, JT Harker, JT Priest, and headline entertainment by Frankie Ballard. Saturday's entertainment will include Austin Law, Scotty Mac Band, Honey County, Westward Sons, and headline entertainment by Granger Smith featuring Earl Dibbles Jr. Upon securing the headline entertainment, staff changed the name of the festival from Kick the Dust Up to Five Winds Country Music Festival (Festival).
The Festival will include nine live bands; six food vendors; two bars which will serve beer, wine, and seltzers; activities such as mechanical bull riding, axe throwing, line dancing to name a few.
In addition, the Festival will include dry camping.
Tickets for the Festival and camping went on sale Friday, April 15, 2022. Camping spaces sold out in 24 hours and tickets for the Festival are still on sale through Ticketmaster. Due to the high demand for camping, City staff worked on a plan to add 40 additional camping spaces. The additional camping spaces were made available for purchase to the public on May 25, 2022. The campgrounds will open for "load in" on Thursday, June 23, from 1:00 p.m. to 8:00 p.m. and on Friday from 9:00 a.m. to 5:00 p.m.
Staff has secured a partnership with Audacy, the second largest radio company in the United States. Audacy is the parent company of KFRG and will promote the event on the air. In -5-
addition, staff will continue to market the event on social media, the City and YPAC websites, and on the billboard located off the 10 freeway, west of the Live Oak Canyon exit.
Staff has sent letters to all residents within a one -mile radius of the venue and met with the adjacent neighbors to discuss the details of the event.
FISCAL IMPACT:
The estimated costs to provide entertainment, activities, staging, production, security, sanitation facilities, and other logistical items will be approximately $250,000. This estimated budget includes the projected cost to provide adequate lighting and power for production and the vendors.
The estimated revenue for the event is $200,050 and is based on the fee for tickets (the entrance fee for Friday is $59, Saturday is $69, and the two-day ticket price is $110). Additional in -kind services will be provided by Police, Fire and Public Works. The attached budget includes the estimated in -kind expenses.
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Approved by:rn�x/
Attachment: Budget
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Five Winds Country Music Festival
Revenues
Revenue: Estimated Actuals
Camping $ 31,000 $ -
2-Day Ticket Sales 55,000
Friday Ticket Sales 26,550
Saturday Ticket Sales 69,000
Sponsorships 5,000
Food and Merchandise Booths 3,500
Alcohol Sales 10,000
Total Revenues $ 200,050 $ -
Expenditures
Entertainment
Headline Saturday
$ 60,000
Opening Act(s)
10,000
Talent Buyer Fee
7,000
Subtotal Saturday Headline
77,000 -
Headline Friday
30,000
Opener Friday
3,000
Subtotal Friday Entertainment
33,000 -
Trailers
2,000 -
Hospitality
2,500 -
Subtotal Misc Entertainment
4,500 -
Total Entertainment Expenditures
$
114,500 -
Infrastructure
Production for Main Stage
40,000
Generators & Temporary Power Boxes
23,000
Temp. Sanitation Facilities
10,000
Equipment Rentals
2,500
Camping ammenities
10,000
Security
20,000
Inflatable/Activities
20,000
Total Infrastructure
125,500 -
AdvertisinQ
Advertising
10,000 -
Total Advertising
10,000 -
Total Expenditures
$
250,000 -
General Fund Contribution
$
49,950 -
In -Sind Support (budketed)
Public Works
$
4,000
Sheriff/Police
15,000
Fire
2,500
In -kind Total
$
21,500 $ -
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