Yucca Valley City Council
October 21, 2025

Item: 18.

Town of Yucca Valley
Town Council Staff Report
To: Town Council
From: Clayton Rardon, Recreation Supervisor
Date: October 14, 2025
Meeting Date: October 21, 2025
Subject: Yucca Valley Film Festival 2025 Event Update
Recommendation:

That the Council receive and file the update on the 2025 Yucca Valley Film Festival.

Prior Review:

Discussion:

In May of 2019, the Parks, Recreation & Cultural Commission reviewed a proposal from Matt and Auregan of Colorado Studios to create an inaugural Yucca Valley Film Festival in partnership with the Community Services Department. The PRCC reviewed the program and voted to recommend the addition of the event to the Town’s planned programs for fall of 2019.

The Town Council approved the recommendation, and the inaugural event was held in November of 2019. It was very well received by the community. Customer feedback was extremely positive, and the Festival has a 5 Star review on the main platform, garnering many positive reviews from filmmakers and remains in the top 100 Film Festivals reviewed on FilmFreeway – the dominant platform used in the film festival industry.

The 2025 Edition of the Yucca Valley Film Festival promises to be another powerhouse of cultural enrichment for residents and visitors alike. The Town’s dynamic Festival Director Matt Beurois will be present to share the highlights of this year’s event.

Yucca Valley Film Festival 7th Edition:

The Yucca Valley Film Festival returns in 2025 with a dynamic three-day program that blends film screenings, educational opportunities, and community engagement. The lineup emphasizes both artistic excellence and public participation, showcasing Yucca Valley as a hub for culture and creativity.

Program Highlights
Friday, November 7 – Opening Night
• 5:30 PM – Red Carpet Arrival
• 6:00 PM – Meet & Greet
• 6:45 PM – Opening Film Screenings, followed by Q&A and picture signing with featured guests
Saturday, November 8 – Full Day of Programming
• 9:00 AM – 12:00 PM – Morning Screenings
• 1:00 – 2:00 PM – Kids Program (Animated Films) – Family-friendly showcase designed to engage younger audiences.
• 3:00 – 5:30 PM – Masterclass with James Morrison, providing hands-on insights for aspiring filmmakers.
• 6:00 PM – Meet & Greet
• 6:45 PM – Evening Screenings, followed by Q&A and picture signing Sunday, November 9 – Closing Events
• 1:15 PM – Roundtable: Scriptwriters & Composers, fostering dialogue on the creative process.
• 3:00 – 4:30 PM – Afternoon Screenings
• 5:30 PM – Red Carpet Arrival
• 6:00 – 7:00 PM – Awards Ceremony, closing with recognition of festival winners and special guests
Community Impact
The 2025 lineup balances high-profile talent and accessible programming, creating opportunities for residents, families, and students to engage with the arts. With interactive sessions such as the Kids Animated Film Program, James Morrison’s Masterclass, and the Roundtable on Scriptwriting and Composition, the Festival highlights Yucca Valley’s commitment to cultural enrichment and education.

Conclusion
The Yucca Valley Film Festival 2025 will strengthen the Town’s reputation as a cultural destination, attract regional visitors, and provide unique experiences for the community. The carefully curated lineup ensures broad appeal while positioning the event as a signature annual program at the Yucca Valley Community Center.

Alternatives
None recommended.

Fiscal Impact:

Program funding for the event is included in the FY 24-26 approved budget.

Attachments

1. IG-masterclass

2. 2025 YVFF Preview

Item: 19.

Town of Yucca Valley
Town Council Staff Report
To: Town Council
From: Alex Qishta, Public Works Director
Date: October 14, 2025
Meeting Date: October 21, 2025
Subject: Fiscal Year 2024/2025 Public Works Annual Report Recommendation:

That the Town Council receives and files the 2024/2025 Public Works Annual Report Prior Review:

N/A
Discussion:

The Public Works Department provides a wide range of essential services that support the Town’s infrastructure, facilities, and community spaces. These services are organized into three primary divisions: Streets, Parks, and Facilities.

Public Works staff will provide the Town Council with an annual update highlighting key programs, accomplishments, and activities within each division.

The update is intended to inform the Council and community of ongoing efforts and completed projects that ensure the continued safety, functionality, and quality of Town infrastructure and amenities.

Alternatives
N/A
Fiscal Impact:

N/A
Attachments
None

Item: 20.

Town of Yucca Valley
Town Council Staff Report
To: Town Council
From: Clayton Rardon, Recreation Supervisor
Date: August 18, 2025
Meeting Date: October 21, 2025
Subject: Public Art - Town West Entrance Monument Signage Recommendation:

That the Town Council:

1. Confirm Council’s previous approval of the SR62/Camino Del Cielo (SW Corner) Trail location;

2. Select a final concept design from the recommendations of the Parks, Recreation, and Cultural Commission for the West Entrance Monument Sign and;

3. Direct staff to move the project into Phase II (engineering design, fabrication, and installation).

4. Or, provide alternative direction as desired.

Prior Review:

Discussion:

Project Timeline
February 20, 2024 Town-wide Beautification Program Update – Signage Council gave direction to begin Phase I, conceptual design of an entry sign be accomplished under the Town’s Public Art Program, followed by Phase II, an RFP by Community Development for design, fabrication and installation.

April 16, 2024 Town-wide Beautification Program Update – Signage Town staff provided site analysis and alternatives for monument sign location. Town Council gave direction to proceed with Hwy 62/Camino Del Cielo as the selected site.

December 11, 2024 The PRCC completes the Monument Sign Call for Art process, directs staff to forward five selected conceptual design submissions to the Town Council.

February 4, 2025 Town Monument Signage – Call for Art Update Town Council reviewed the five PRCC selected artists submissions and received an update on development near the proposed site. Council directed staff to schedule a workshop to allow the artists to present their concepts.

March 18, 2025 A workshop was held during the Town Council meeting to review artist submissions. Each artist presented their submission, including their vision, artistic approach, and how their work aligned with the project goals. Following each presentation, the Council had the opportunity for a brief Q&A with each artist:

1. Catherine Iblings

2. Gena Pliss

3. David Irwin

4. Cory Hamilton

5. Christopher Falossi
No motion was made for a selection. Council direction was given for more discussion on the location, including consideration of moving closer to Pinon Drive, as well as information on the cost of creating the signage and a request to see a superimposed photo on the site for each of the finalist submissions.

Comments by Council Members from the Meeting Minutes of March 18, 2025:
• Council Member Lombardo spoke favorably of the submitted designs and would like to see further discussion on the location.
• Mayor Pro Tem Abel would like to look at the cost of creating the proposed artwork and to see a superimposed photo on the site for size and positioning for each of the finalist submissions.
• Council Member Schooler thanked the artists for their presentations and explained there could always be a potential of competing visual components regardless of the location and expressed he is not concerned about the proposed private development at the corner of Camino Del Cielo.
• Council Member Denison understands progress being made in the community but would still like to hold onto Yucca Valley's history. Denison explained seeing the Yucca plant on the design was important to him.
• Mayor Drozd thanked the artists for presenting their incredible vision and explained he would like to see the sign be placed near the corner of Pinon Drive, further to the west.

Superimposed Photos on the Site
Trepepi Smith has generated the requested superimposed images on the site for size and positioning for each of the finalist submissions, and they are attached for review. The scaling of the images is estimated and is based on the criteria contained in the Call for Art.

Location Revisit – Pinon Drive
At its meeting of April 16, 2024, the Council received a report regarding potential site locations resulting in the selection of Camino Del Cielo as the preferred site. Since the selection, development of a neighboring site by the 29 Palms Band of Mission Indians has progressed, including the addition of a cannabis dispensary. Communication with tribe representatives indicates willingness to provide consideration for the significance of the new monument sign as they move forward with their development.

In addition, when revisiting the location options, CS Public Art staff made the following general observations:
• Pinon Drive Location

1. The bulb and lead up to the west appears to be narrower.

2. The turn from SR62 onto Pinion has more dirt and debris collecting.

3. There is no stop light to reenter SR62.

4. It is closer to the apex of the Yucca Grade and traffic appears faster, w/ less time to decelerate.

5. Town does not own this location.
• Camino Del Cielo

1. The bulb and lead up to the west appears to be wider.

2. The turn from SR62 onto Pinion has less dirt and debris collecting.

3. Stop light and lack of median allows traffic to reenter SR62 westbound or enter the Country Club neighborhood.

4. Traffic appears to be slower, and drivers have more time to decelerate after the apex of the Yucca Grade.

5. Town owns this location.

OPTIONS:

Option 1 – Move forward with selected site at CDC (SW corner), select a design, and complete the project. Determine if the same design is to be used at east/north entry. (9 mos - $200k) Option 2 – Place the project on hold pending collaboration with the Tribal development.

Option 3 – Use the current location through a property site license, take ownership of the existing monument, and update with a selected design and appearance. (6 months - $75k).

This option could also continue to participate in the Tribal property joint signage at CDC (SE corner).

Phase II Next Steps - Monument Sign Design Development
The Council inquired about the potential cost for creating the final sign from the proposed artwork. Since Phase I designs are conceptual only and have not undergone design review by an architect or sign manufacturer, estimating the final cost for fabrication is not possible in this

phase. However, once a conceptual design is selected by the Council, the project will enter Phase II which will be managed by the Community Development Department and will include steps to refine the design routinely undertaken by sign manufacturers, including:

Consultation and Design by Sign Manufacturer

1. The selected conceptual design is shared with the sign company as the inspiration for the monument sign. Initial consultation takes place to discuss branding, objectives, budget, materials, and features like lighting.

2. Site survey and analysis: The sign company visits the property to assess the location, including evaluation of the surrounding environment, check for obstacles, and determine the sign's optimal placement and visibility. In addition, a check for any underground utilities that could interfere with installation.

3. Concept development: The sign company design team will use the conceptual art to develop a final design based on client consultation, budget and other requirements, and the site survey. The concepts will likely include mock-ups to show how the finished sign will look in its intended location.

4. Feedback and approval: The sign company makes revisions until the final design meets expectations. Once approved, the detailed plans and specifications are prepared for fabrication.

5. Cost for monument signs can vary from $25,000 to $200,000, depending on scale, materials, and level of detail.

Alternatives
none recommended
Fiscal Impact:

The Public Art portion of the project is funded through Special Revenue Fund 635 Public Art Fund, approved by the Town Council in October 2022. An allocation of $10,000 per year was approved for the Public Art Town Entry Beautification Program for design and feasibility of the placement of three monument entry signs including program research/development, site research, design and development, and professional design services.

An additional allocation of Measure Y Funds is available in the FY2025-26 Amended Budget from the Town's Beautification Program that can accommodate the costs of the monument signage.

Attachments

1. 2025.10.21 TC Staff Report - Entrance Monument Sign Presentation

2. 2024 Call for Artists - Entrance Monument Sign

3. 2025.3.18 TC Minutes - Monumentation

4. 2024.2.4 TC Minutes - Monumentation

5. 2024.12.11 PRCC Staff Report - Entrance Monument Sign - Public Comment Attachment

6. 2024.9.11 PRCC Minutes - Monumentation

7. 2024.4.16 TC Minutes - Monumentation

8. 2024.2.20 TC Minutes - Monumentation

Public Art Program
Town West Entrance
Monument Signage Selection
Phase I, Conceptual Design
10/21/25

Recommendation
That the Council

1. Confirm Council’s previous approval of the SR62/Camino Del Cielo (SW Corner) Trail location;

2. select a final concept design from the recommendations of the Parks, Recreation, and Cultural Commission for the West Entrance Monument Sign and;

3. direct staff to move the project into Phase II (engineering design, fabrication, and installation).

Current Signage

Background
At its meeting of April 16, 2024, The Council reviewed site analysis and identified the southwest corner of SR 62 and Camino Del Cielo as the preferred town-owned site.

Birds-eye View
Town-Owned Location

Call for Artists
Yucca Valley
Phase 1
Development of Entrance Monument Signage
Conceptual Design
Timeline:

PRCC reviewed the Call for Artists, June 12
Application period: June 17 - August 12
PRCC reviewed 23 submissions: September 11
Public Comment period: September 12 – October 24
PRCC reviewed 304 public comments: December 11
TC Review/Workshop: March 18.

Background
At its meeting on March 18th, a workshop was held during Town Council meeting to review artist submissions. PRCC Chair Brady was available to answer questions about their discussion and decision for the 5 submissions forwarded as the recommendation.

Each artist was given up to five minutes to present their submission, including their vision, artistic approach, and how their work aligned with the project’s goals. Following each presentation, the Council had the opportunity for a brief Q&A session with each artist.

Comments by Councilmembers from the Meeting Minutes:
• Council Member Lombardo spoke favorably of the submitted designs and would like to see further discussion on the location.
• Mayor Pro Tem Abel would like to look at the cost of creating the proposed artwork and to see a superimposed photo on the site for size and positioning for each of the finalist submissions. • Council Member Schooler thanked the artists for their presentations and explained could always be a potential of competing visual components regardless of the location and expressed he is not concerned about the proposed private development at the corner of Camino Del Cielo.
• Council Member Denison understands progress being made in the community but would still like to hold onto Yucca Valley's history. Denison explained seeing the Yucca plant on the design was important to him. • Mayor Drozd thanked the artists for presenting their incredible vision and explained he would like to see the sign be placed near the corner of Pinon Drive, further to the west.

Recommendation
Staff is happy to answer any questions following public comment.

That the Council

1. Confirm Council’s previous approval of the SR62/Camino Del Cielo (SW Corner) Trail location;

2. select a final concept design from the recommendations of the Parks, Recreation, and Cultural Commission for the West Entrance Monument Sign and;

3. direct staff to move the project into Phase II (engineering design, fabrication, and installation).

Call for Artists: Conceptual Artwork/Design for
Entrance Monument Signage
The Town of Yucca Valley, a rural and picturesque mountainous desert town, invites talented artists to submit conceptual artwork and designs for entrance monument signage.

This is a unique opportunity to create a lasting impression for residents and visitors alike as they enter our beautiful town.

Project Overview
The entrance monument signage will serve as a welcoming landmark that embodies the spirit, culture, and natural beauty of Yucca Valley. The Town seeks innovative and captivating designs that reflect identity of the local community and enhance its aesthetic appeal.

This is phase 1 of developing Entrance Monument Signage conceptual artwork/design only.

Phase 2 will consist of schematic design/construction/installation, wherein the Town will release a Request for Proposals to complete the project with a professional services contract.

Design Criteria
• Theme The design should reflect Yucca Valley's unique characteristics, including its natural landscape, community values, and cultural heritage. • Location: Southwest corner of 29 Palms Hwy and Camino Del Cielo Trail o 34.113990, -116.466755
• Materials: Phase 1 is for a conceptual design only; construction material will be determined in and subject to the process during phase 2. • Size: The monument should be appropriately scaled for visibility from the road, considering both pedestrian and vehicular traffic, adhering to proportions/size below:
o Height 7ft – 8ft
o Width 9ft – 12ft
Submission Guidelines
• Conceptual Artwork/Design High-resolution digital images or highly detailed sketches of the proposed conceptual design.

• Artist Statement A brief description (less than 500 words) explaining the concept, inspiration, and intended impact of the design.
• Selection Process
o Preference will be given to local artists
o Submitted designs will be reviewed by the Parks, Recreation, and Cultural Commission
o Any selected design will undergo an 8 week public comment period o Public comments will be reviewed by the Parks, Recreation, and Cultural Commission
o The Town Council will review all artwork, the process, public comments, and selections made by the Commissions and approve their final selection • Deadline for Submissions
o The application period opens on June 17, 2024 and all submissions must be emailed by August 12, 2024.
• Submission Instructions
o Online only: [email protected]
• Artist Stipend
o Artist will receive a stipend of $1500
For any questions or additional information, please contact Clayton Rardon, Recreation Supervisor, [email protected] 760.369.7211 x240
We look forward to seeing your creative vision and how it can help shape the future of Yucca Valley's entrance monument signage. Thank you for your interest and participation in this exciting project!

YUCCA VALLEY TOWN COUNCIL MINUTES March 18, 2025
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6. Public Art - Town West Entrance Monument Signage Workshop & Selection Recreation Supervisor Rardon presented the staff report, providing an overview of the call for art for the Town's west-end entrance signage.

Parks, Recreation and Cultural Commission Chair Brady spoke on the Commission's review of the submissions.

Each of the following finalists presented their creative approach to the project and fielded questions from the Council. Christopher Falossi, Corey Hamilton (presented by Supervisor Rardon), Catherine Iblings, David Irwin, and Gena Pliss.

Mayor Drozd open public comments.

Eric Menendez spoke of a call for art project he is currently working on.

With no other members of the public wishing to speak, Mayor Drozd closed public comments.

YUCCA VALLEY TOWN COUNCIL MINUTES March 18, 2025
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Council Member Lombardo spoke favorably of the submitted designs and would like to see further discussion on the location.

Mayor Pro Tem Abel would like to look at the cost of creating the proposed artwork and to see a superimposed photo on the site for size and positioning for each of the finalist submissions.

Council Member Schooler thanked the artists for their presentations and explained could always be a potential of competing visual components regardless of the location and expressed he is not concerned about the proposed private development at the corner of Camino Del Cielo.

Council Member Denison understands progress being made in the community but would still like to hold onto Yucca Valley's history. Denison explained seeing the Yucca plant on the design was important to him.

Mayor Drozd thanked the artists for presenting their incredible vision and explained he would like to see the sign be placed near the corner of Pinon Drive, further to the west.

Mayor Drozd called a five-minute recess.

RESULT: NO MOTION MADE

YUCCA VALLEY TOWN COUNCIL MINUTES February 4, 2025
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6. Town Monument Signage - Call for Art Update
Community Services Manager Earnest provided an update on the call for public art project for the Town Monument Signage at the community's west entrance.

Mayor Drozd opened public comments. With no members of the public wishing to speak, public comments were closed.

Council Member Lombardo commented on the number of submissions received from area artists and liked the idea of detailed workshop on the topic.

Council Member Denison likes the originally proposed location and sees the need for additional research on potential development at the corner of Camino Del Cielo and Highway 62. Denison said he would like to hear more on the artists' concepts and branding for the Town.

Council Member Schooler was also in favor of hearing more from the artists and their submissions. Schooler expressed he likes the location as originally proposed.

Council Member Lombardo noted concern with the dispensary sign competing with the view and suggested additional research on the Town's installed sign height.

Town Manager Yakimow provided information on the proposed development of the nearby tribal property.

Mayor Pro Tem Abel agreed with other council members to hear from the artists and learn of their concepts for the display. Abel thanked the Parks, Recreation and Cultural Commissioners for narrowing the selection process and inquired on the entire beautification process since this is considered Phase 1 and the need for additional phases to be complementary. Abel requested to see other placement options, possibly placing the sign in front of tribal property and asked if there were special Caltrans or transportation requirements with the location being near a proposed travel center.

Mayor Drozd stated a workshop would be helpful and suggested considering an alternate location a block west.

RESULT: RECEIVED AND FILED

YUCCA VALLEY TOWN COUNCIL MINUTES February 4, 2025
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Mayor Drozd opened public comments for items not on the agenda.

Susan Herring, Pioneertown spoke on local stray dogs and requested stray intakes be posted on the Town's website to assist owners in locating their animals. Herring also asked that adoptable pets be posted online through Petfinder.

Greg Herring, Pioneertown recommended a volunteer program at the Yucca Valley Animal Shelter.

Pilar Crossman, Yucca Valley spoke on trash and homeless encampments on Pima Trail.

Frank, Yucca Valley thanked the Town Council and staff for the best Veterans Day Celebration.

Catherine Iblings, Valleys Peaks, Desert Dreams
Landscape Cultural
Heritage
Local Spirit Community
Values
Satisfied with
the design

Catherine Iblings, Valleys Peaks, Desert Dreams
A little too hard to read , not enough contrast between lettering and background. and no idea what the art along the bottom is.

A more simple design, I enjoy the mountain colors.
amateur-ish design
Beautiful but very standard look. Reminds of a shopping center sign.

Beautiful desert 🌵🌵
Beautiful design captures our surrounding mountains perfectly Bold simple graphics make it easy to see + great desert color scheme Colors are wring
Good
Great
I can't tell where the sign boundaries are versus land forms.

I don’t feel this is the best fit for our town.

I don’t think the artist has lived in yucca valley long enough to understand what the design should contain.
i don't like it
I don't like the line drawings of buildings at the bottom, and it's unclear what the Joshua Tree would be made from. Right now it looks silly.

I don't understand the line drawings at the bottom? seems like an afterthought. This doesn't scream community to me.

I don't understand what the line drawings at the bottom are supposed to represent. Not easy to see when driving fast?

Catherine Iblings, Valleys Peaks, Desert Dreams
I feel like some aspects of this sign are already dated feeling, and we want it to feel timeless! I like that one
I like that the monument focuses on natural beauty, while also placing Welcome at the top and making Yucca Valley clearly legible
I like the colors on this one with Yucca and Joshua Tree.

I like the design of the mountains.

I like the design, but the linework along the bottom is distracting and I think not needed- it’s cleaner without it.

I really like the overall concept, it needs to be refined to look less cgi and more rustic.

I really love the colors on this one and it looks very welcoming and embodies out area very well! I think the back most mountain should not be black and represent an actual sunset mountain colors
I think those are petroglyphs? Attractive design.

I would like to see different colors of the mountains
It is too busy-visitors may be confused as to what the designs at the bottom represent. Also, you would have breakage due to winds or public usage because of all of the cutouts and shapes. It would be a great design if it were more colorful and less busy.

It’s breathtaking!!!
It’s cute but a bit basic.

It’s good.

It’s just ok
It’s nice

Catherine Iblings, Valleys Peaks, Desert Dreams
It’s nice
It’s not fabulous, it feels a little generic
Keep the one we have, it's a historical landmark.I believe it was built by Frank Garski (a true masonry craftsman) It would be a shame to destroy it.
like the natural elements. What is the culture, heritage or spirit of YV Love it!!! My favorite
My eyes go to the bottom. I'm trying to figure out what's going on. If I'm driving by, I'm going to be confused. There are also too many different items to interpret, while driving by. n/a
Nice
Nice submissions
None
Not artistic enough
Not particularly original, I feel like I’ve seen it before.

Pretty basic
Second best
Seems bland
Seems very basic to me
The colors are too harsh and uninviting. It is stark.

The energy and creative vibes in the desert are wide open and peaceful spirits...l love the desert for many years...

Catherine Iblings, Valleys Peaks, Desert Dreams
The German (black red and gold colors) don’t make sense. The people at the top of the mountain are cheesy.

The skyline shows yucca valley as it is now and the mountains show the beauty of our town. I think this sign would draw people in and represent our town well.

This is a beautiful design concept. If not at the west entrance, please consider for one of the other entrances.

This text will be hard to read from a distance and while driving. I also don't recognize the shapes at the bottom.

This would be an excellent choice. I like this a lot and think it would be an excellent addition to the community.
this would be the perfect welcome sign
Too bland
too busy for my taste.

Tourists would be hanging on the Joshua tree sculpture and breaking the yucca.

Very nice composition of images which embody the slogan.

Yucca valley deserves a colorful sign! I love the dynamic nature of the cutout as well as the beautiful color

Gena Pliss, Desert Skies
Landscape Cultural
Heritage
Local Spirit Community
Values
Satisfied with
the design

Gena Pliss, Desert Skies
Absolutely LOVE this one! Perfectly represents our town.

Appears to look more like a sign than a monument. Very similar to other signs in town Aside from being so Beautiful, this is the exact sentiment our community should be sending to our visitors!
Beautiful
Beautiful design, sunset skies are what brings people here.

Beautiful design. I love the how it captures the sunrise & sunset skies & the mountains.

But unsure if the side leaving Yucca will be place on the other side of the highway? Beautiful representation of many native species. I like the colors.

Good
good colors of nature and includes the important wildlife Graphic is too busy/ hard to see details
I absolutely love this it has our beautiful sunrise sunset as well as our good-natured culture
I don't know how large the sign is, but I think if it's small it might be hard to see the nice art in the middle.

I dont understand the graphics...perhaps beef up so it is more obvious dawn and dusk?) ( I feel this one honestly captures the true beauty of our desert that I was born and raised in
I like how the design is framed with the Joshua Trees. I do not like the dark colors as they will be washed away when placed next to the desert itself. The wording, "Bid you farewell" is a little odd. I wish these would speak more to the fact that Yucca Valley is the

Gena Pliss, Desert Skies
Gateway to Joshua Tree National Park. Also, the Saguaro Cacti are not native to our area in large amounts and should not be represented.

I like the greeting and the farewell message.

I like the idea of an exit sign as well as a welcome sign. The text is easy to read.

I like this design
I like this one but I do think there are better options I love that the sign offers a friendly hello and goodbye, has vibrant colors along with natural tones and includes so many aspects of our beautiful desert.

I love the pair with subtle changes in sky, animals, and mountains..

I really like the overall concept, it needs to be refined to look less cgi and more rustic.

I think it’s very pretty
It’s a okay fit
It’s a pretty design but think it’ll be too dark to see from afar. There’s a lot of patterns that are distracting and overlay that won’t translate for a sign.

It’s good.

It’s just ok
It's WAY too busy and saguaro cactus are not native here.

Looks too much like a souvenir
Majestic!!!
More of a mural design
mtn. and features too dark
n/a

Gena Pliss, Desert Skies
Neat concept but I feel like it won’t last.

Nice
Nice
Nice colors
Nice sunset and adding bird life is a nice touch. The round signage is great.

Nicely done
No raven, no saguaro cactus. Replace with local and it's very good.

No thanks
Not enough contrast
Ok but you can do better
Really dark and very hard to see silouettes
Retro-cowboy western is how we have been seen, but is it the image we want to keep? Saguaros are neither native or naturally occurring in the Mojave Desert! Shows many of the symbls of the desert and Yucca Valley Simple but love all of the nature included
The circle layout feels very 90s, and not in a good way. The mural is hard to see, not a lot of contrast in the colors. I prefer the mural on the "farewell" side, and would just use that one for both, but it still needs refinement to make it readable. Too many dark colors, makes it hard to see the shapes. Unclear what's going on with the Joshua Tree silhouettes, but I don't like them.

The colors and design of this one had me come here to vote. It’s perfect The colors are very nice and appealing but a bit dark.

Gena Pliss, Desert Skies
The design is poor and busy. The Saguaro don't belong. The colors and values are clashy and too dark
The designs are nice but these seem more like stickers than welcome signs The landscape is too dark in lower half
The natural look is more appealing and simple yet embodying the local plants and the birds
The way the signs represent looking east and west is amazing! This design celebrates the natural beauty of the desert. It also welcomes people and says goodbye in a manner that suggests real friendliness. The name Yucca Valley is clearly legible
This feels like a patch you would put on pants. it’s not very original This has a nice vibe
This is beautiful
This is gorgeous! I love the coloring and I like what I assume is the front and back. It’s a great welcoming and farewell
This is my favorite!
This one is way too busy. My eyes first focus on the sun, then on the cactus at the bottom.

We don't even have natural growing Saguros in Yucca Valley. This person must not know about our desert environment.

This piece is too dark and strongly resembles the town logo This submission is very beautiful, and I think it has a very welcoming atmosphere that embodies the spirit of the community.

Gena Pliss, Desert Skies
Too simple
Very nice
Welcome and Bid you farewell....I like it ..and I like the colors why do I have to answer a bunch of quetions before I see all the submissions?

David Irwin, Project 35
Landscape Cultural
Heritage
Local Spirit Community
Values
Satisfied with
the design

David Irwin, Project 35
.
2nd choice
A bit boring and predictable
boring and too small
Commercially acceptable, but not inspired.

Doesnt fit the feel of the area at all. No animals, scenery or anything to do with the town.

Golden barrel cactus are not native to the area, or even California! Crazy there are no Yuccas in the planting design for Yucca Valley!
Great design, a bit too much like a national park sign, but still a great concept Has the artsy, custom, wow factor. It gabs your attention.

I can't really tell much about this design from the picture. Need a better picture.

I don’t feel it captures the beauty of our desert and does not feel inviting.

I don't like that it's surrounded by cactus. Visitors are going to want to take a picture and it won't be accessable with the cactus in the way
I like how it looks like it’s a part of the landscape. The sign itself isn’t as artistically interesting as some of the others. Very cool way to place the sign though I like it for the modern look. But its so modern you lose the culture I like it, though it feels more like a sign for a museum or something, not a town.

I like this one, assuming the actual sign is shown in a mocked up landscape setting. Otherwise it’s too small.

I really like the overall concept, it needs to be refined to look less cgi and more rustic.

I really like this one. It looks like iron and that’s got a great vibe. It also feels National park-y

David Irwin, Project 35
I would like a better picture and description of the media used in what appears to be a 3-D sign. I felt that I couldn't make a fair evaluation..

It is not very original and looks cliche.

It is not very representative of Yucca Valley, just desert in general.

It looks like every other welcome sign, it’s especially similar to the dhs welcome sign.

It’s a nice sculpture but doesn’t represent fully what the town wants to embody. It’s too basic to have just the town name.

It’s okay
It’s pretty cool
It's boring
It's very hard to see what is on the sign. The colors look very nice and I like the effect of the spikes coming out of the sign.

Landscaping looks great sign is simple and artistic. This looks great for location Larger sign, less landscape
Least favorite
Like some of the ideas here but the overall aesthetic is more industrial feeling than desert Looks like a landscape. It’s good.

Looks like an ocotillo which is not local to our area.

Looks like rancho mirage
LOVE, LOVE, LOVE this submission! It is bold, fresh, minimal, clear and represents the artistic culture of our community. It also has our city seal, which is important. I do wish that it would express that Yucca Valley is the Gateway to the Joshua Tree National Park, as this marks our

David Irwin, Project 35
community as nationally important. I am an artist in Yucca Valley, and I absolutely love this design!
n/a
Nice
No
No thanks
Not a good fit
Not to personal liking
Simple and modern. I like it!
still waiting to see all the submissions!
Terrible
The first two were more colorful.

The plants surrounding this would be nice.

This concept would entail too much landscape maintenance.

This design seems like a copy of the town seal on a bunch of sticks. While it manages to say Welcome, and names the town, I feel that the long poles distract from the message, and the overall appearance is less warm, welcoming and beautiful than I would hope for.

This feels modern and original. I like this a lot.

This looks like a pile of scrap metal
This one is just utterly Ridiculous. A bunch of chopsticks does Not represent out town. My eyes go to the chopsticks to try to understand what's going on here, not the town name.

David Irwin, Project 35
This person did not follow design guidelines and this design is more decorative / corporate than a town monument .

This structure is eye catching yet blends in harmony with the landscape. Feels inspiring & simple yet bold. My 1st choice.
too abstract, but I like the barret cacti that are not native.

Too bland
Too commercial. Why the street lights. ?
too old school design
Too small
too small
Unsure if this is an artistic approach but I’m a little confused how this represents Yucca Very nice
Very standard as similar to a city sign for a building
Very striking but I prefer the other designs as they seem to be more complementary to the landscape
Will the plantings be part of this signage? I like the presentation if so. The sign itself is hard to judge because it's small.

Yes, this one has something going for it, it’s eye-catching, it has intention, it looks as though the city put some thought into it

Cory Hamilton, Desert Portal
Landscape Cultural
Heritage
Local Spirit Community
Values
Satisfied with
the design

Cory Hamilton, Desert Portal
This design, Immediately draws your attention to the words Yucca Valley. And it makes you feel like this is a place I want to come and explore and experience! .
100% YES
Absolutely stunning
Add color. Add a joshua tree coming up on left side. Cool design.

Amazing , love the design !
are there still more submissions to see?
Beautiful and well designed.

Boring
Cory Hamilton’s artwork is always incredible. Yucca Valley deserves this! I just recommend a parking pull-out when all the tourist stop to take pics next to it.

Cory is a lifelong friend and more importantly a lifelong resident of YV. A gifted artist and sculptor can oversee install to ensure it is executed to represent YV in the best light. I like the coyote too.

Cory is a local whose family has been here since the 1960’s. His work is beautiful. Beyond talented!
Coyotes may have moments of cuteness, but they are more often pests around town, so I think a design that offers only a coyote and a rock is hardly the way to promote the town. The design offers little else, with a poor copy of the town seal and a coyote on a concrete platform.

Cory Hamilton, Desert Portal
Doesn't represent anything that is unique or significant about our town. I don't think the town should identify with the coyote.

Favorite
Good but it needs more flora and fauna
Good design, easy to read and stand out.

Hard to judge as it's not clear what the materials or colors of the sign would be.

Has truly captured the spirit of our desert! Beautiful Native Flora and Fauna representied!! I am puzzled by part being in color and part in black & white. Strange.

I don’t like the town identifying with a Coyote.

I enjoy the local coyotes but a lot of people are nervous about their presence in our area. The yips & howls make folks fearful.

I feel like this fits our town the best!
I feel like this submission feels like what you would see in Yucca Valley so beautiful I like that this is a local artist and really like the idea of how this submission represents Yucca valley that we love to come and visit!
I like the coyote and the colors but I don't see the cultural representation.

I like the coyote on top but I worry that it will break off or get stolen. A slight design adjustment and this would be my favorite!
I like the coyote on top... definitely will hear them in the evening in their packs...part of our beautiful desert
I like the coyote, rocks, and city logo. How can it fit within your dimension limits? I like the rock and coyotes artist adds to the design. You don't see that alot.

Cory Hamilton, Desert Portal
I like this one best. Sleek modern and coyote gives it life.

I like this piece with the coyote but it's very similar to our current one I love the coyote on top. Looks like it’s a part of the landscape; very cool I love this one but I’d love it more if it were slightly more colorful, or we could get a sense of what color the main part of the sign would be
I really enjoy it having the rock formations and the coyote. I think it’s simple and striking, which is what you want for a highway sign- no distractions but still something that catches your eye and something you want to take a photo with.

I really like the overall concept, it needs to be refined to look less cgi and more rustic.

I'd rather see a roadrunner instead of the coyote.

Includes logo and coyote
Incorporates town logo with great design. May lackluster similarly to old signage It ok, but you can do better
It’s awesome! Totally reflects yucca Valley!
It’s not sophisticated
looks unfinished and not professional
Love it
LOVE IT! Eyecatching and easy to read.

Love the image of the coyote
Love this design!
Love this one!

Cory Hamilton, Desert Portal
Love this one. ♥
Love this. I love the coyote incorporated into it.

Love this. Should be considered for any one of the 3 entrances to YV.

Marvelous
my favorite
My least favorite
n/a
Nice
Nicely done.

No thanks
Not to my liking
One of my favorites. I like how it shows the elevations. Love the coyote which are so native to the land. Would be really awesome to see the design come alive.

Pretty basic and old fashioned looking.

Really like this one. It feels like it’s embracing our vibe here and the natural wonder! Remove Coyote, make monument taller
Retains the classic town logo feel and add a great silhoute with the coyote, this is the strongest submission.

Simple yet represents yucca. Has logo, native rock and native wildlife.

The concept is good, but missing the detail on the actual sign. Will it be granite? Will it be polished, gray, braown, black.

Cory Hamilton, Desert Portal
The coyote is better than a "Joshua Tree". The fonts need work though.

The coyote is incredible
The coyote is not everything!
The coyote on top makes it, it's really neat!
The overall design is clean, minimal, and executed well. The coyote adds a bit of desert whimsy, but is unnecessary to the overall design. I love how the main portion is attached to a boulder and clearly shows the city seal. It is a good design, but lacks the embodiment of the spirit of Yucca Valley.

This a slightly better design, but again nothing representing the community This design did not fulfill the elements requested and looks like the artist did not spend enough time contemplating the project scope or how a coyote might not convey what our town has to offer its residents and guests
This entry, I think really captures the local spirit. The coyote is important, as it is a familiar local wildlife sighting. This entry also plays into the town’s unique western heritage.

This hold a piece of our town, with a touch of modern, while showing a piece of our wildlife This is absolutely beautiful. Cory is our local artist and the signage represents our community well!
This is amazing
This is as local as it gets. Love it. This is the one.

This is my Choice. Simple yet very informative. My eyes first go to the town name, then the coyote, and lastly the town logo. It represents out Rural desert wildlife and how we respect

Cory Hamilton, Desert Portal
our Natural Environment, as should all tourists. It also shows our community bond by the representation of our town logo.

This is so beautiful. It embodies what I invision the desert to look like.

This is the best one overall!!
This is very neat and different. Coyotes are a symbol of yucca/ Joshua tree and I think this is more out of the box than the others
This is what yucca is about it looks to me to be a representation of what yucca valley was and is. Very nice
This one is fun. I hope the rock would be natural.

This one looks good! Nice and clean, with an original form. Wish there were details on material and color for the entire sign.

This one!
This sign feels lackluster compared to the others. I would like it more without the coyote on top- feels a little extra & not needed.

This truly Represents Yucca Valley.

Christopher Falossi, Yucca Valley Then and Now
Landscape Cultural
Heritage
Local Spirit Community
Values
Satisfied with
the design

Christopher Falossi, Yucca Valley Then and Now
.

Awesome
Beautiful sign! Only one that references the history of the town and looks like a monument.

Beautiful. I like the illuminated night look. All the native animals, pottery, mining pan and cowboy hat.

Bob cat. rabbit ,turtle on my property and love to seem them and many more creatures..

Colors make it hard to tell what's going on
Design concept is brilliant! It's got the herotage and spirit of the city! looks truly beautiful!!✨looks beautiful at night too!
Does nt catch the spirit of YuccaValley
Great design, do not feel it captures enough.

Has all the required elements!
Hits all the markers and is the only one that feels like a monument. Represents the history, culture and beauty of our town well.

I don't understand where the now is.

I enjoy the design, but the day time version is difficult to read. Almost looks like it says UCCA ALLEY.

I like that it includes our Mining History but it doesnt impress me.

I like the idea of having a turtle on there.

Christopher Falossi, Yucca Valley Then and Now
I like the idea of this one--assuming the Joshua Tree and Yucca are cut-out from the sign? It looks ugly in the mockup, would be good to have a mockup done w/ the environment filling in the white cut-out space to better visualize it.

I really like it, though the font of the letters is a little plain. Maybe a font that's a little more western or artistic.

I really like the overall concept, it needs to be refined to look less cgi and more rustic.

I think it’s too hard to read the words with the background.

Interesting but unsure how this will work especially driving quick Is this meant to light up? If so, this has potential. If not, it’s only so-so It lightd up
It’s a bit too bland and I don’t think it’s standing out against the landscape enough It’s fun and playful but not really artistic
It’s good.

It’s OK
It’s ok
It's hard to read the brown-on-brown. I like the color change for night idea though.

Love this. It’s everything I think of with the high desert. Native American culture, cowboy and animals. The moon light shinning off the rocks at night and the heat of sun during the day.
most comprehensive and creative
My particular favorite. Looks original, easy to read, feels like how YV is. n/a

Christopher Falossi, Yucca Valley Then and Now
nice
Nice
Nice but doesn’t cover Yucca
Nicely done. Least favorite of the submissions.

No
No
No thanks
Not to my liking
now since I need to apine on a definite set, are we there yet? Pretty cool.

Represents Joshua tree well, but not necessarily YV.

Second favorite
The color pallets make it hard to read during the day. Would get lost in the landscape The daytime version is very well done I'm not a huge fan of the glow in the dark for night The design is a little busy. A couple of the elements can be removed.

The design represents local landscape beautifully
The most awesome part of this submission seems to be that it changes at night. If so, this is pretty cool. It’s not as beautiful as other submissions but this feature is really catching The night and day effect is interesting. Is one side for arriving and the other for leaving? The prospector hat and pan are neat
There is a lot going on this looks like like it should be a piece of art on the wall not town sign. Think there is to much going on in this.

Christopher Falossi, Yucca Valley Then and Now
This appears to make the materials integral to the esthetic of the sign. I also like the day/night color swing. . nice use of materials
This concept has more 'items' regarding the community with the gold pan and Native American pottery and the various wildlife
This design embodies more of the elements than any other design.

This design hints at the local Native and mining history, in addition to natural beauty. Sadly, it appears more cartoonish than finished, and lacks a Welcome greeting. The placement of the white elements on the brown design make it difficult to read the name of the town.

Poorly executed.

This design is well thought out and address’s the elements requested by the Town.

This design would serve better for Pioneertown. It is a bit cartoonish and does not represent the community today. I do appreciate the attempt to add historical and cultural icons, but it looks more like a sign for a county museum than a developing city.

This entry is unique, in that it does an excellent job in portraying the town’s cultural heritage. The details of the local wildlife as well as the historical details make this entry significant. The fact that it looks like it could work well at night, is also a good feature.

This feels too much like the JT Park mixed with Arizona cowboy. The asymmetrical shape does not work here. The Joshua Tree placement feels wrong. The sign is too crowded by the rocks. Too lumpy and busy overall.

This is a fun one - it has a lot going on but I like it, and the way it focuses on nature. I think the negative space is cutouts? If so that’s cool. It MAY be a little busy compared to the other submissions?

Christopher Falossi, Yucca Valley Then and Now
This is confusing and does not connect with me.

This is very creative but I think will blend it a bit with its landscape. Very neat but I don’t know how much it will stand out
This one is an absolute disaster. It looks like something from the Flintstones. My eyes first go to the crack that looks like a joshua tree, then the circle, then the yucca, then bird, hat, bobcat, tortoise, pottery and rabbit. There is so much stuff to look at that I don't even read the town name until last.

This submission by far is what the town is looking for, for their new welcome sign.

Beautiful, unique, and embodies Yucca Valley’s desert beauty! This text would be hard to read while driving and from a distance.

Thus one is my favorite. Bold, interesting and minimalist.

Unreadable
Very nice. Only one with cultural references.
well balanced and artistic
Wonderful! How will the negative space look leaving town? Rocks are more JTNP than YV.

Overall wonderful!
Xxxxxxx

Generated 9/26/2024 4:48 PM

TOWN OF YUCCA VALLEY

PARKS, RECREATION & CULTURAL COMMISSION MEETING MINUTES SEPTEMBER 11, 2024

DEPARTMENT REPORTS

2. Public Art Program – Town West Entrance Monument Signage This Staff Report was presented by Recreation Supervisor, Clayton Rardon. He reviewed the Call for Artists information. He noted that 23 submissions were received for

PARKS, RECREATION & CULTURAL COMMISSION MINUTES September 11, 2024 2 | P a g e
presentation to the PRCC. He reviewed the submissions and shared that the artists were invited to the meeting and that some were in attendance and will give more information about their submission during public comment.

Public Comment:

Artist David Irwin spoke about how fun it was to make this submission. He has had a design studio out in the desert for the last 5 years and has designed work for different houses in the area. The idea behind the piece is that the desert is wild, and the piece represents that. The design is legible, has the town seal, and it is brown to match the desert. David added that a bench or two by the piece would be a good addition. The desert deserves a sign that talks about what Yucca Valley is.

Artist Gina Pliss thanked the PRC Commission and staff for inviting her and the community to be a part of this project. She does not envy the job of selecting a submission because all of the artists are amazing. This was an exciting project to be a part of. The design is collaborative. The front says "Yucca Valley Welcomes You" and the back side of it would say "Bids you Farewell" as people leave the town. The Joshua Trees that are on the side would be made of steel or a similar material. The existing sign there is not looking great, but her new design incorporates some of the aspects of the old sign to maintain some of that history.

Artist Christopher Falossi spoke about the piece that was conceptualized by him and his father, David Falossi. They are both lifelong residents of Yucca Valley. The design incorporates the history and heritage of the area. The design features a native American pot, a cowboy hat, and gold mining pan. The piece would be carved from limestone and steel. The letters of Yucca Valley would have lights behind them to be viewable at night.

He added that living in the desert is a constant masterpiece of art and anyone who lives here can see that.

Artist Catherine Iblings explained her brass piece. The design is 3D made up of copper, brass, and bronze which can bring a uniqueness to the town. She specializes in copper and brass. It is going to be backlit with three different layers of mountains. It can all be handmade by the artist.

Artist Marisol Gomez spoke about her piece. The design is inspired by the logo and wanted to incorporate the colors of logo and sunset. The bigger the piece the better to be able to have higher visibility especially with spotlights - this will make people want to stop and take pictures with it. She imagines her piece to be a spotlight for people to come by and make a visual memento. The two plants, the Joshua Tree and Yucca Plant, are the main focus, with an artistic spin with the western font. She thanked the Town for the opportunity.

Commission Comments and Questions:

Commissioner Staehle: Does the potential travel center impede with the welcome sign? Will this sign be a part of the wayfinding signs? Wanted to advise the Commission to

PARKS, RECREATION & CULTURAL COMMISSION MINUTES September 11, 2024 3 | P a g e
keep in mind while choosing the design is what can be potentially included in the wayfinding signs.

Recreation Supervisor Clayton Rardon responded that we do not have any details on that project at this time. He shared that the Town Council discussed options of professional branding of wayfinding signs and in this instance decided that they wanted a more unique and artistic approach when it came to the Town entry sign.

Vice Chair Brady: I don't want to rush into something if those travel center plans change the whole thing. If we do choose five submissions, we do need more information on that travel center.

Clayton Rardon responded that due to the significance of this project, there will be an extended public comment period for this Public Art Program which will provide for any available information on future developments be gathered and shared with the commission at an upcoming meeting.

Commissioner Rauch: Staff can follow up with information on any changes to the placement in the future. I wouldn't want to reopen the Call for Art because I want to honor the submissions from the first round. If we are going to use a scoring matrix criterion it would need to be known to the applicants know what we are looking for.

Vice Chair Brady agreed with this statement.

Clayton Rardon if we did agree with a scoring matrix, this item would become a receive and file then we would come back with a matrix.

Commissioner Keesling: If we were going to do a scoring matrix perhaps it should have been shared with the artists in the Call for Artists so they know what they would be scored on. Thank you to all the artists that produced this work, all of them are great! To narrow the selection, the Commission should concentrate on the designs that they believe would be suitable for a monument if that is a preference. Also, I prefer designs that are not symmetrical and I like it when the pieces incorporate local materials. I believe the Commission can narrow it down to 5 or 6 designs. Supervisor Rardon mentioned that he provided a ranking worksheet that would be similar to the selection for the last art program.

Commissioner Rauch: Yes, putting a scoring matrix together after the fact is unfair. I am in favor of Commissioner Keesling’s idea that we all select our favorites to see if we can come up with a top group of perhaps 6 or so, using the ranking sheet provided.

Commissioner Staehle: Can we add an option that if the travel center impacts the piece, that it could be moved across the street?
Supervisor Rardon responded that the property that was selected for the monument by the Town Council is Town owned property and therefore ideal. If there ends up being an issue with the location the Council would revisit some of the other location options that were on the table.

Community Services Manager Sue Earnest explained that when the Council did its review, the Community Development Department identified four possible sites. The

PARKS, RECREATION & CULTURAL COMMISSION MINUTES September 11, 2024 4 | P a g e
Council selected this location as their first choice, if this site becomes unworkable it is likely that the Town Council will direct staff to explore the other locations and bring back for further discussion and selection.

Commissioner Staehle: Thank you for that information. It is good to know that if something were to impede the sign it can be relocated.

Chair Melby called a short recess at 7:11 p.m. to allow for the PRC Commissioners to complete the submission ranking worksheet provided.

Chair Melby reconvened the meeting at 7:31 p.m.

Clayton Rardon presented results of the member rankings:

The top 5 submissions were:

1. Christopher and David Falossi-5

2. Cory Hamilton-15

3. Catherine Iblings-19

4. David Irwin-19

5. Gina Pliss-37
Commissioner Ed Keesling: We should send the top five for public comment.

Commissioner Rauch- I agree we should send the top five. Thank you to all the artists, please continue to submit.

Commissioner Keesling moved to submit the submissions ranked 1 through 5 to public comment, Vice Chair Brady seconded.

Community Services Manager Sue Earnest thanked all of the artists who submitted. She commented that all of the submissions were amazing, and that Town staff were so excited to see their wonderful work. We really appreciate the participation.

MOTION:

The Commission approved the submissions that were ranked 1-5 to include Falossi, Hamilton, Iblings, Irwin and Pliss to be moved forward to the Public Comment Period.

RESULT: APPROVED AS AMENDED [UNANIMOUS]
MOVER: Ed Keesling, Commissioner
SECONDER: Jeff Brady, Vice Chair
AYES: Brady, Melby, Keesling, Rauch, Staehle

3 | P a g e

DEPARTMENT REPORTS

5. Town-wide Beautification Program Update - Signage
Deputy Town Manager Stueckle presented an update on the Town Council's Strategic Plan initiative and action plan related to highway beautification and Town entry signage.

Stueckle explained the current sign location is on private property and not maintained by the Town and staff has been evaluating location options and is proposing a new location of the west-end entry sign to the southwest corner of Highway 62 and Camino Del Cielo.

Mayor Lombardo opened public comments. With no members of the public wishing to speak, public comments were closed.

Council Member Abel spoke favorably of the alternative site at Camino Del Cielo as a Town-owned property with nice visibility.

Council Member Schooler also likes the alternative site at Camino Del Cielo as a Town owned property.

Council Member Denison stated he agrees with previous comments about the alternative location.

Mayor Pro Tem Drozd explained the proposed corner is the perfect spot.

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Mayor Lombardo alternative site is a great location and is looking forward to the design process.

RESULT: NO MOTION MADE

YUCCA VALLEY TOWN COUNCIL MINUTES February 20, 2024
5 | P a g e

13. Town-wide Beautification Program Update - Signage
Town Manager Yakimow presented the staff report, prompting discussion on ideas for Town entry signage.

Mayor Lombardo opened public comments. With no members of the public wishing to speak, public comments were closed.

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6 | P a g e
Council Member Schooler noted the Town has been kicking around branding for three decades and would like to see movement by starting with the 3rd or 4th option for a full project.

Council Member Abel spoke of the current, west entry sign is not on Town property and noted he likes the look of the City of Rancho Mirage signage. Abel stated he would like to start simple instead of a full branding process.

Council Member Denison likes the idea that there is a need for full branding as Council Member Schooler suggested. Seems difficult to come up with signage without knowing what the Town's brand is and suggested option 3 or 4 would be his choice.

Mayor Pro Tem Drozd agrees that PRCC should be involved with the process. The Town has a nice corporate logo and it should be used consistently and would like to include Pioneertown Road as a location for an entry sign.

Mayor Lombardo suggested having the Youth Commission involved in the process and possibly incorporating a gabion-type structure to the sign. Lombardo suggested using the Park and Ride property and an entry sign location on the west-end.

Town Manger Yakimow explained the different components of the provided spectrum.

Community Services Manager Earnest provided information on the potential process as signage development may take through the public art process.

Council Member Schooler asked for an explanation of the branding definition.

Council Member Abel asked if the Town's current communication services vendor, Tripepi Smith does branding work. Yakimow explained they could but would be outside of the current scope of work.

Council Member Denison stated we need a brand, even if we don't implement everything in phase 1.

RESULT: NO MOTION MADE

Item: 21.

Town of Yucca Valley
Town Council Staff Report
To: Town Council
From: Clayton Rardon, Recreation Supervisor
Date: October 15, 2025
Meeting Date: October 21, 2025
Subject: 2025 Farmers' Market RFP Discussion
Recommendation:

That the Town Council consider the RFP responses and the options for a Farmers’ Market and provide direction on the inclusion of food trucks in the 25% “other vendor” category, and provide other policy related direction as desired.

Prior Review:

The Town Council reviewed the item at its meetings of February 18, 2025 and June 17, 2025.

Discussion:

Background
The 2023 Yucca Valley Community Survey Report highlights a strong community interest in expanding local event offerings, with a Farmers’ Market ranking as the most desired community event (94% of respondents expressed interest). Given these findings, establishing a Farmers’ Market aligns with the Town’s goals of fostering desired community events, increasing access to fresh local produce, and enhancing the overall quality of life for residents.

Discussion
RFP for Famers Market Operator
On February 18, 2025, the Town Council was asked to provide initial direction on a preferred Farmer's Market event concept to be used in the development of an RFP for an entity to operate a Certified Farmers’ Market in Yucca Valley at the Founders Plaza location, by an experienced operator.

On June 17, 2025, the Town Council was presented with a revised RFP that incorporated Town Council direction and provided a timeline for completion. The RFP is attached and featured the following requirements:

MARKET STRUCTURE & SCOPE

Certified Farmers’ Market Compliance
The Farmers’ Market must comply with the California Department of Food and Agriculture (CDFA) regulations and all applicable local, county, and state laws governing certified farmers’ markets.

Location
The market will be hosted on Town-owned property at the Founders Plaza/Event Space and should be organized to optimize vendor and customer experience.

Operational Schedule
The Town is seeking proposals that include:
• Seasonal or Year-Round Operation: Operators should provide recommendations based on market feasibility and community demand.
• Market Days & Hours: Operators should recommend the best schedule for the market (e.g., weekday evenings, weekend mornings, etc.).

Vendor Selection Criteria (75% Certified Farmers / 25% Other, each determined by square footage)
Produce vendors must comply with certified farmers’ market standards and be carefully curated to maintain quality and community engagement. The market should include:
• Certified Farmers (with a valid, embossed Certified Producers Certificate): Vendors local to Riverside County, San Diego County, Imperial County, Kern County, Los Angeles County, Orange County, and/or San Bernardino County.
• SNAP/EBT Eligibility: The Town desires that the respondent require eligible vendors to accept SNAP/EBT benefits as part of their participation in the market. • 25% Other Vendors: Non-produce, including but not limited to prepared foods, artisanal crafts, handmade goods, etc.
• Preference for Experienced Vendors: Operators should prioritize vendors with a track record of quality and compliance.
• Food Trucks: Food trucks are prohibited at the Yucca Valley Farmers’ Market. • Animals: Vendors involving the use of live animals as part of their display, attraction, sales, or activities are strictly prohibited. This includes, but is not limited to:
o Petting zoos
o Animal rides (e.g., ponies, camels)
o Live animal exhibits or displays (e.g., reptiles, exotic animals, farm animals) o Demonstrations or performances involving animals

OPERATIONAL MANAGEMENT
Market Operator Model
The Town of Yucca Valley seeks to contract with a private entity or nonprofit to manage the Farmers’ Market. The selected operator will be responsible for:
• Vendor Recruitment & Management: Ensuring a diverse and high-quality selection of vendors.
• Regulatory Compliance: Adhering to all CDFA and local guidelines. • Marketing & Advertising: Promoting the market through various media channels.

• Community Engagement: Implementing programs that enhance the market experience. • Day-to-Day Operations: Overseeing market logistics, customer experience, and vendor relations.

The selected operator will be expected to run the market with limited Town sponsorship, maintaining financial and operational self-sufficiency.

PROPOSAL REQUIREMENTS
Interested operators must submit a proposal that includes:

1. Experience & Qualifications: Describe past experience operating farmers’ markets or similar community events.

2. Operational Plan: Outline how the market will be managed, including vendor recruitment, compliance measures, and day-to-day operations.

3. Proposed Schedule: Recommendations for seasonality and operating days/times.

4. Marketing & Outreach Plan: Strategies for promoting the market to residents and visitors.

5. Financial Model: Budget proposal, including vendor fee structure, anticipated revenue, provided insurance/indemnity, and any requested Town sponsorship or in-kind services.

6. Community Benefits: How the market will support local businesses, food access, and economic development.

RFP Timeline:
• RFP Release Date July 15, 2025
• RFP Submittal Deadline September 4, 2025
• RFP Internal Reviews September, 2025
• Respondent Interviews October 6, 2025
• RFP Response Review by Town Council October 21, 2025
The RFP garnered two responses from qualified operators, and they are attached. The following are some highlights from the proposal introductions.

The California Farmers Market Collective (CFMC) submitted a proposal to manage and operate the Yucca Valley Certified Farmers’ Market and offered their record of designing, scaling, and sustaining certified farmers’ markets in both mountain and desert communities.

According to the company, their management model is grounded in strategic vendor curation, disciplined operations, rigorous regulatory compliance, financial resilience, environmental stewardship, and measurable community impact.

Their proposal promotes a Yucca Valley market that will:
• Expand food access for residents while directly supporting Southern California agriculture • Activate the downtown corridor, creating recurring economic activity for local businesses • Serve as an entrepreneurial incubator, providing a low-risk launchpad for emerging food enterprises
• Integrate education and workforce development by collaborating with the Culinary Club at Yucca Valley High School and the Culinary Arts Certificate program at Copper Mountain College

• Advance environmental sustainability by promoting waste reduction and supplying vendors with compostable bags and utensils for purchase on the market The company promotes their successful track record of operating multi-site markets in comparable communities, and believes they are uniquely positioned to deliver a Yucca Valley Certified Farmers’ Market that functions not only as a vibrant commercial venue but also as a strategic civic asset with long-term economic, cultural, and environmental returns.

The Yucca Valley Founders Plaza Certified Farmers’ Market by Lori Herbel submitted a proposal to utilize her experience and qualifications as the Founder/Manager of the Joshua Tree Certified Farmers’ Market, a successful operation that has taken place every Saturday from the hours of 8:00 am to 1:00 pm for the past 18 years in downtown Joshua Tree. Prior to the establishing of the Joshua Tree Certified Farmers’ Market, Ms. Herbel was a farmer for 20 years producing crops on 43 acres in Fallbrook California. As a farmer, she personally attended over 2,300 Certified Farmers’ Markets in L.A. County, Orange County and San Diego County and held the required Certified Producers Certificate (CPC) during those 20 years of farming experience.

Their proposal promotes a Yucca Valley market that will:
• Fulfill the purpose of Certified Farmers’ Markets is to help sustain small family farms and to connect community with the farmers that grow their food. This effort was launched by then Governor Jerry Brown. He signed the “Direct Marketing Act” in 1976. Prior to this there were strict regulations on how farmers could sell their produce. Before the “Direct Marketing Act” the regulations were designed to support large scale commercial agriculture, this had nearly eliminated direct sales from the small farmers to customers. • As of July 1, 2025 California has approximately 700 Certified Farmers’ Markets in operation.
• Certified Farmers’ Markets are a place where the community can meet the farmer that grows their food.
• It’s a place where community is greeted with healthy farm fresh food choices. Most of the farmers pick their produce the day before market so their offerings are very fresh and picked at the peak of nutritional value.
• A well-placed Certified Farmers’ Market has the potential of fostering a walking district that compliments and supports surrounding businesses.
• Certified Farmers’ Market offerings should not compete with local businesses but should enhance the surrounding businesses which will naturally help bring growth and help revitalize the area it is strategically placed in.

EVALUATION CRITERIA
Proposals were evaluated based on:
• Experience & Qualifications (30%)
• Operational Plan (25%)
• Proposed Schedule & Feasibility (20%)
• Marketing & Outreach Strategy (15%)
• Financial Model & Sustainability (10%)

During the evaluation/interview process, discussion ensued regarding the inclusion of food trucks as part of the 25% “Other Vendors” allowance at the Farmers’ Market. The respondents were divided on their opinion of the value of including food trucks as part of the event. After reviewing the RFP submissions, the Town Council may wish to revisit the prohibition on food trucks prior to awarding the operator contract, determining if a pure Certified Farmers Market is preferred or an event with a broader scope, including food trucks, is desired. With the limited number of eateries within walking distance of Founders Plaza, it could limit the number of people who wanted to attend an event, different from other locations such as Joshua Tree or Palm Springs. However, the goal of this event and other improvements to our downtown could change the need for food trucks in the future.

Alternatives
None recommended.

Fiscal Impact:

Attachments

1. 2025 Farmers' Market RFP

2. 2025 CFMC Response Packet

3. 2025 Herbel Response Packet

4. 2025-02-18 Town Council - Full Minutes-1674

5. TC Minutes 6.17.2025 DRAFT

Request for Proposals (RFP)
Town of Yucca Valley
Farmers’ Certified Market Operator
I. INTRODUCTION
The Town of Yucca Valley is seeking proposals from qualified entities to operate and manage a Certified Farmers’ Market within the Founders Plaza/Event Space. The selected operator will be responsible for managing vendors, ensuring compliance with state and local regulations, ensuring the safety of the public and vendors, and creating an engaging market experience for residents and visitors.

II. MARKET STRUCTURE & SCOPE
Certified Farmers’ Market Compliance
The Farmers’ Market must comply with the California Department of Food and Agriculture (CDFA) regulations and all applicable local, county, and state laws governing certified farmers’ markets.

Location
The market will be hosted on Town-owned property at the Founders Plaza/Event Space and should be organized to optimize vendor and customer experience.

Operational Schedule
The Town is seeking proposals that include:
• Seasonal or Year-Round Operation: Operators should provide recommendations based on market feasibility and community demand.
• Market Days & Hours: Operators should recommend the best schedule for the market (e.g., weekday evenings, weekend mornings, etc.).

Vendor Selection Criteria (75% Certified Farmers / 25% Other, each determined by square footage)
Produce vendors must comply with certified farmers’ market standards and be carefully curated to maintain quality and community engagement. The market should include:

• Certified Farmers (with a valid, embossed Certified Producers Certificate):

Vendors local to Riverside County, San Diego County, Imperial County, Kern County, Los Angeles County, Orange County, and/or San Bernardino County. • SNAP/EBT Eligibility: The Town desires that the respondent require eligible vendors to accept SNAP/EBT benefits as part of their participation in the market. The Town recognizes that the SNAP/EBT and related WIC programs are currently undergoing significant changes in operations, as administered by the California Department of Public Health (CDPH-WIC). CDPH-WIC is actively working with Certified Producers (farmers) across the state to implement and transition to the new system. o As this process evolves, it is the Town's preference that SNAP/EBT acceptance becomes a core component of the Farmers’ Market program.

Vendors are expected to make good-faith efforts to align with SNAP/EBT eligibility and participation as updated systems and guidelines are clarified by state authorities.
• 25% Other Vendors: Non-produce, including but not limited to prepared foods, artisanal crafts, handmade goods, etc.
• Preference for Experienced Vendors: Operators should prioritize vendors with a track record of quality and compliance.
• Food Trucks: Food trucks are prohibited at the Yucca Valley Farmers’ Market. • Animals: Vendors involving the use of live animals as part of their display, attraction, sales, or activities are strictly prohibited. This includes, but is not limited to:
o Petting zoos
o Animal rides (e.g., ponies, camels)
o Live animal exhibits or displays (e.g., reptiles, exotic animals, farm animals) o Demonstrations or performances involving animals
III. OPERATIONAL MANAGEMENT
Market Operator Model
The Town of Yucca Valley seeks to contract with a private entity or nonprofit to manage the Farmers’ Market. The selected operator will be responsible for:
• Vendor Recruitment & Management: Ensuring a diverse and high-quality selection of vendors.

• Regulatory Compliance: Adhering to all CDFA and local guidelines. • Marketing & Advertising: Promoting the market through various media channels. • Community Engagement: Implementing programs that enhance the market experience.
• Day-to-Day Operations: Overseeing market logistics, customer experience, and vendor relations.

The selected operator will be expected to run the market with limited Town sponsorship, maintaining financial and operational self-sufficiency.

IV. PROPOSAL REQUIREMENTS
Interested operators must submit a proposal that includes:

1. Experience & Qualifications: Describe past experience operating farmers’ markets or similar community events.

2. Operational Plan: Outline how the market will be managed, including vendor recruitment, compliance measures, and day-to-day operations.

3. Proposed Schedule: Recommendations for seasonality and operating days/times.

4. Marketing & Outreach Plan: Strategies for promoting the market to residents and visitors.

5. Financial Model: Budget proposal, including vendor fee structure, anticipated revenue, provided insurance/indemnity, and any requested Town sponsorship or inkind services.

6. Community Benefits: How the market will support local businesses, food access, and economic development.

V. EVALUATION CRITERIA
Proposals will be evaluated based on:
• Experience & Qualifications (30%)
• Operational Plan (25%)
• Proposed Schedule & Feasibility (20%)

• Marketing & Outreach Strategy (15%)
• Financial Model & Sustainability (10%)
VI. SUBMISSION PROCESS & TIMELINE
Submission Deadline: September 4, 2025
Submission Format: Proposals must be submitted electronically in PDF format.

Submission Contact: Lesley Copeland, [email protected] Questions & Inquiries: Clayton Rardon, [email protected] VII. CONTRACT TERMS
The selected operator will enter into an agreement with the Town of Yucca Valley.

Performance will be reviewed annually, with potential contract renewal based on compliance and market success.

See Appendix A for insurance requirements.

VIII. ADDITIONAL REQUIREMENTS (drawing on Rohnert Park and South Gate’s RFPs) • Financial Arrangements: Operator must propose a revenue-sharing model with the Town or a rental agreement for market space use.
• Insurance & Liability: Operator must provide proof of liability insurance as per municipal requirements. See Appendix A
• Community Outreach: Proposals should include plans for health education, nutrition awareness, and community engagement programming. • Compliance & Reporting: The operator will provide quarterly reports detailing vendor performance, customer engagement metrics, and financial statements. • Facility Maintenance: The operator will ensure cleanliness and adherence to local environmental and health regulations.

The Town of Yucca Valley reserves the right to accept or reject any proposal based on the best interests of the community.

IX. ATTACHMENTS
[Attach any relevant documents, including sample agreements, zoning maps, or regulatory guidelines]

Appendix A
Insurance Requirements
The CONTRACTOR shall procure and maintain for the duration of the contract insurance against claims for injuries to persons or damages to property which may arise from or in connection with the performance of the work hereunder by the CONTRACTOR, their agents, representatives, employees, or subcontractors.

MINIMUM SCOPE AND LIMIT OF INSURANCE:

Coverage shall be at least as broad as:

1. Commercial General Liability (CGL): Insurance Services Office (ISO) Form CG 00 01 covering CGL on an “occurrence” basis, including products and completed operations, property damage, bodily injury and personal & advertising injury with limits no less than $1,000,000 per occurrence. If a general aggregate limit applies, either the general aggregate limit shall apply separately to this project/location (ISO CG 25 03 or 25 04) or the general aggregate limit shall be twice the required occurrence limit.

3. Workers’ Compensation insurance as required by the State of California, with Statutory Limits, and Employers’ Liability insurance with a limit of no less than $1,000,000 per accident for bodily injury or disease.

If the CONTRACTOR maintains broader coverage and/or higher limits than the minimums shown above, the TOWN requires and shall be entitled to the broader coverage and/or the higher limits maintained by the CONTRACTOR. Any available insurance proceeds in excess of the specified minimum limits of insurance and coverage shall be available to the TOWN.

Self-Insured Retentions
Self-insured retentions must be declared to and approved by the TOWN. At the option of the TOWN, either: the contractor shall cause the insurer shall to reduce or eliminate such self-insured retentions as respects the TOWN, its officers, officials, employees, and volunteers; or the CONTRACTOR shall provide a financial guarantee satisfactory to the TOWN guaranteeing payment of losses and related investigations, claim administration, and defense expenses. The policy language shall provide, or be endorsed to provide, that the self-insured retention may be satisfied by either the named insured or TOWN.

OTHER INSURANCE PROVISIONS:

Additional Insured - The TOWN, its officers, officials, employees, and volunteers are to be covered as additional insureds on the CGL policy with respect to liability arising out of work or operations performed by or on behalf of the CONTRACTOR including materials, parts, or equipment furnished in connection with such work or operations and automobiles owned, leased, hired, or borrowed by or on behalf of the CONTRACTOR. General liability coverage can be provided in the form of an endorsement to the CONTRACTOR’s insurance at least as broad as one of the following ISO ongoing operations Forms: CG 20 10 or CG 20 26 or CG 20 33 (not allowed from subcontractors), or CG 20 38.

Primary Insurance - For any claims related to this project, the CONTRACTOR’s insurance coverage shall be primary insurance coverage at least as broad as ISO CG 20 01 04 13 as respects the TOWN, its officers, officials, employees, and volunteers. Any insurance or self-insurance maintained by the TOWN, its officers, officials, employees, or volunteers shall be excess of the CONTRACTOR’s insurance and shall not contribute with it.

Notice of Cancellation - CONTRACTOR shall provide immediate written notice if (1) any of the required insurance policies is terminated; (2) the limits of any of the required polices are reduced; (3) or the deductible or self-insured retention is increased. In the event of any cancellation or reduction in coverage or limits of any insurance, CONTRACTOR shall forthwith obtain and submit proof of substitute insurance.

Acceptability of Insurers - Insurance is to be placed with insurers authorized to conduct business in the state with a current A.M. Best rating of no less than A: VII, unless otherwise acceptable to the Entity.

Waiver of Subrogation - The CONTRACTOR hereby grants to the TOWN a waiver of any right to subrogation which any insurer of the CONTRACTOR may acquire against the TOWN by virtue of the payment of any loss under such insurance. The CONTRACTOR agrees to obtain any endorsement that may be necessary to affect this waiver of subrogation, but this provision applies regardless of whether the TOWN has received a waiver of subrogation endorsement from the insurer. However, the Workers’ Compensation policy shall be endorsed with a waiver of subrogation in favor of the TOWN for all work performed by the Company, its employees, agents and subcontractors.

Verification of Coverage – CONTRACTOR shall furnish the TOWN with original Certificates of Insurance including all required amendatory endorsements (or copies of the applicable policy language effecting coverage required by this clause) and a copy of the Declarations and Endorsement Page of the CGL policy listing all policy endorsements to Town before work begins. However, failure to obtain the required documents prior to the work beginning shall not waive the CONTRACTOR’s obligation to provide them. The TOWN reserves the

right to require complete, certified copies of all required insurance policies, including endorsements, required by these specifications, at any time.

Subcontractors – The CONTRACTOR shall require and verify that all subcontractors maintain insurance meeting all the requirements stated herein, and CONTRACTOR shall ensure that TOWN is an additional insured on insurance required from subcontractors. For CGL coverage subcontractors shall provide coverage with a form at least as broad as CG 20 38 04 13.

Special Risks or Circumstances - TOWN reserves the right to modify these requirements, including limits, based on the nature of the risk, prior experience, insurer, coverage, or other circumstances.

California Farmers Market Collective
Proposal to Operate the Yucca Valley Certified Farmers’ Market Submitted to:

Lesley Copeland, CMC
Town of Yucca Valley
Email: [email protected]
Submitted by:

California Farmers Market Collective
PO BOX 272
Skyforest, CA
[email protected]
773-392-0082
Date: 09/02/2025

I. Executive Summary
The California Farmers Market Collective (CFMC) is pleased to submit this proposal to manage and operate the Yucca Valley Certified Farmers’ Market. CFMC has a proven record of designing, scaling, and sustaining certified farmers’ markets in both mountain and desert communities. Our management model is grounded in strategic vendor curation, disciplined operations, rigorous regulatory compliance, financial resilience, environmental stewardship, and measurable community impact.

The proposed Yucca Valley market will:
• Expand food access for residents while directly supporting Southern California agriculture • Activate the downtown corridor, creating recurring economic activity for local businesses • Serve as an entrepreneurial incubator, providing a low-risk launchpad for emerging food enterprises
• Integrate education and workforce development by collaborating with the Culinary Club at Yucca Valley High School and the Culinary Arts Certificate program at Copper Mountain College
• Advance environmental sustainability by promoting waste reduction and supplying vendors with compostable bags and utensils for purchase through the market With a successful track record of operating multi-site markets in comparable communities, CFMC is uniquely positioned to deliver a Yucca Valley Certified Farmers’ Market that functions not only as a vibrant commercial venue but also as a strategic civic asset with long-term economic, cultural, and environmental returns.

II. Organizational Experience and Core Competencies
St. Bernardine Farmers Market (Wednesdays)
Location: St. Bernardine Medical Center, San Bernardino, CA Vendor Set-Up: 8:30 AM – 9:45 AM
Market Hours: 10:00 AM – 2:30 PM
Community Role: Hospital-based market improving food access for patients, staff, and residents; strong health and nutrition focus.

Twin Peaks Farmers Market (Thursdays)
Location: 26012 CA-189, Twin Peaks, CA
Vendor Set-Up: 12:30 PM – 1:30 PM
Market Hours: 2:00 PM – Dusk

Community Role: Year-round evening market providing local produce and artisan goods, serving as a community hub for working families.

Big Bear Lake Farmers Market (Fridays)
Location: 41220 Park Ave, Big Bear, CA 92315
Vendor Set-Up: 1:00 PM – 2:30 PM
Market Hours: 3:00 PM – 8:00 PM
Community Role: Destination market aligned with weekend tourism; integrates produce, prepared foods, and artisanal crafts.

Rim of the World Farmers Market (Sundays)
Location: Rim High School, 27400 CA-18, Lake Arrowhead, CA 92352 Vendor Set-Up: 8:00 AM – 9:30 AM
Market Hours: 10:00 AM – 3:00 PM
Community Role: Culminates the weekly circuit, expanding food access while reinforcing regional connectivity.

Core competencies demonstrated across these operations include:
• Vendor acquisition and strategic curation to ensure diversity, quality, and consumer appeal • Regulatory compliance and governance in alignment with CDFA requirements • Complex multi-site logistics with coordinated scheduling and operational consistency • Community activation and placemaking through partnerships, cultural programming, and integration with local business ecosystems
III. Operational Plan
Vendor Recruitment and Management
• CFMC respects the Town’s objective to maintain a farmer-centered market. However, based on extensive operational experience, a rigid 75% farmer requirement is not feasible during the early years of market development.
• Industry benchmarks and our own performance data show that 25–40% of vendor square footage is a sustainable baseline for certified farmers. We recommend beginning with 20–30% farmers at launch, with a structured plan to grow toward 40–45% as market participation stabilizes and expands.
• To further strengthen economic impact, we encourage the Town to reconsider the inclusion of hot food vendors. Hot food enhances the customer experience while also functioning as a business incubator for local culinary entrepreneurs. Farmers’ markets across California

demonstrate that these vendors frequently transition into brick-and-mortar establishments, driving long-term economic growth.
• All vendors—whether farmers, prepared food, or artisans—will be rigorously vetted to ensure compliance, quality standards, and alignment with community values. • CFMC will remain fully compliant with all restrictions, including the prohibition of food trucks and live animals.

Market Operations
• A dedicated Market Manager will oversee weekly execution, including logistics, vendor coordination, compliance monitoring, and customer engagement. • Market design will prioritize visibility, accessibility, and smooth visitor flow to maximize both customer experience and vendor performance.
• CFMC will establish regular communication channels with vendors to align expectations, provide feedback, and reinforce operational excellence.

Compliance and Reporting
• Full adherence to CDFA and Town of Yucca Valley requirements. • Quarterly reports to the Town covering vendor mix, sales performance, attendance data, and community engagement outcomes.

IV. Proposed Schedule
Yucca Valley Certified Farmers’ Market
• Day: Fridays
• Hours: 3:00 PM – 8:00 PM
• Season: November through April
The seasonal Friday evening format creates a high-value destination experience at the end of the week, aligning with cooler weather patterns and regional consumer behavior. The market will stimulate downtown activity, encourage cross-shopping with nearby businesses, and establish Yucca Valley as a cultural and economic anchor within the Morongo Basin.

V. Marketing and Outreach Strategy
Multi-Channel Promotion
• Leverage regional print, digital, and Town of Yucca Valley communication channels to maximize reach.
• Deploy CFMC’s dedicated social media marketing team to produce vendor highlights, cross-promotions with local businesses, and spotlights on cultural assets—including integration

with the vibrant Joshua Tree music scene.
• Distribute monthly digital newsletters featuring curated vendor stories, seasonal recipes, and thematic programming to build brand loyalty and repeat visitation.

Community Engagement
• Host seasonal events featuring live music, chef demonstrations, and wellness activities to drive foot traffic and create memorable experiences.
• Partner directly with Yucca Valley High School’s Culinary Club and Copper Mountain College’s Culinary Arts Certificate program to create student showcases, providing workforce development and entrepreneurial training.
• Facilitate participation of local artists and youth groups, positioning the market as a cultural as well as economic hub.

VI. Financial Model
Vendor Fee Structure
• Vendors will pay either 10% of gross daily sales plus $2, or a flat rate of $45—whichever is greater.
• This hybrid pricing model ensures scalability for high-performing vendors while remaining accessible to new and emerging businesses.

Revenue Allocation
• Staffing and management for weekly market execution
• Marketing, communications, and community programming, including vendor spotlighting, coordinated social media campaigns, live event shout-outs, and cross-promotion of local businesses and musical talent
• $2 million liability insurance coverage provided through Campbell Risk Management, plus Workers’ Compensation coverage
• Site logistics including signage, safety, equipment, and waste management infrastructure Town Partnership and Support
• Request for in-kind support such as signage, restrooms, and waste disposal • Willingness to structure financial arrangements via flat rental or revenue-sharing models Risk Management
• $2 million liability insurance policy through Campbell Risk Management • Workers’ Compensation compliance for all staff
• Quarterly financial and operational reviews shared transparently with the Town

VII. Community Impact and Value Proposition
• Local Producer Support: Expanded market channels for certified farmers across Southern California
• Food Access: Enable acceptance of SNAP/EBT and WIC benefits, ensuring inclusivity across income levels
• Economic Development: Increase downtown commerce, strengthen local dining and retail, and incubate new culinary ventures through hot food vendors • Tourism Activation: Position Yucca Valley as a seasonal attraction for residents and visitors alike
• Employment & Youth Engagement: Active collaboration with the Yucca Valley High School Culinary Club and Copper Mountain College Culinary Arts Certificate program to provide real-world training, entrepreneurial opportunities, and workforce development • Community Contributions: CFMC is committed to giving back by making regular donations to the Boys & Girls Club, ensuring that the market’s success directly benefits youth development programs in the region.
• Environmental Impact: Strong sustainability practices, including recycling, waste reduction, and promotion of compostable bags and utensils provided directly through the market for vendor use, helping reduce plastic waste and reinforcing Yucca Valley’s environmental leadership
VIII. Governance and Accountability
• Quarterly reporting to the Town detailing financial performance, attendance, vendor mix, and community outcomes
• Commitment to environmental stewardship, including recycling, composting, waste reduction, and direct provision of compostable materials to vendors • Structured communication with Town representatives to ensure strategic alignment and proactive issue resolution
IX. Conclusion
The California Farmers Market Collective offers the Town of Yucca Valley a seasoned, results-oriented partner with demonstrated expertise in managing successful certified farmers’ markets. Our integrated approach combines:
• Strategic vendor curation and retention
• Operational excellence and regulatory compliance
• Entrepreneurship incubation and workforce development

• Cultural and community engagement
• Direct community reinvestment through donations to the Boys & Girls Club • Sustainability leadership through compostable materials and waste reduction CFMC’s model balances agricultural integrity with pragmatic vendor composition, ensuring long-term growth while maintaining the market’s farmer-focused identity. By including hot food vendors, the market doubles as an incubator for small businesses, further catalyzing Yucca Valley’s local economy.

Equally, partnerships with Yucca Valley High School’s Culinary Club and Copper Mountain College’s Culinary Arts Certificate program will transform the market into a living classroom—preparing the next generation of chefs, food entrepreneurs, and community leaders.

With this foundation, CFMC is uniquely positioned to deliver a thriving, resilient, and community-celebrated Yucca Valley Certified Farmers’ Market—an initiative that advances food access, strengthens the agricultural economy, reinvests in youth programs like the Boys & Girls Club, and activates Yucca Valley’s downtown as a cultural and civic destination.

Attachments (to be provided):
• Organizational Profile
• Sample Vendor Agreement
• Proof of $2M liability insurance (Campbell Risk Management) Sincerely,
California Farmers Market Collective
Alexander Vallejos
[email protected]

California Farmers Market Collective
Vendor Policies and Procedures Agreement
This Vendor Policies and Procedures Agreement (“Agreement”) is entered into by and between California Farmers Market Collective (“Market Management”) and the undersigned vendor (“Vendor”).

Execution of this Agreement signifies Vendor’s commitment to adhere to all terms herein and to any supplemental site-specific regulations issued by Market Management.

Market Operations

1.1 Schedule and Set-Up – Vendors may commence booth set-up only at the designated access time provided by Market Management. Booths must be fully operational no later than thirty (30) minutes prior to the official opening of the Market.

1.2 Market Hours – Market hours will be defined and communicated by Market Management.

Vendors are strictly prohibited from initiating teardown or vacating their assigned booth space before the official close of the Market without prior written authorization.

Vendor Responsibilities

2.1 Booth Management – Vendor is solely accountable for the management, staffing, and security of their assigned booth, inclusive of all merchandise, equipment, payment systems, and personal property.

2.2 Safety and Maintenance – Vendors must maintain a clean, safe, and hazard-free booth environment. At the conclusion of the Market, booths must be restored to their original condition. A $25.00 clean-up fee may be imposed for non-compliance.

2.3 Equipment Securing – All tents and booth structures must be properly anchored with no less than twenty (20) pounds of weight per tent leg, or as otherwise specified by Market Management.

Attendance and Cancellation

3.1 Attendance Commitment – Vendors are expected to attend all dates for which they are registered unless excused in advance by Market Management.

3.2 Cancellation Policy – Vendors must provide no less than forty-eight (48) hours’ written notice to cancel participation in any Market date. Repeated no-shows or late cancellations may result in suspension or permanent revocation of participation privileges.

Conduct and Compliance

4.1 Professional Conduct – Vendors must operate in a manner that is professional, courteous, and compliant with all applicable laws. Disruptive conduct—including but not limited to harassment, aggressive sales tactics, excessive noise, or disorderly behavior—will be grounds for immediate removal and potential permanent disqualification.

4.2 Vendor Kindness and Clarity Policy – Vendors are expected to treat fellow vendors, customers, and Market staff with professionalism, respect, and clear communication. Any threats, acts of violence, or intimidation toward another vendor or Market participant will result in a Market ban. Market Management reserves full discretion to determine whether such a ban is temporary or permanent based on the severity of the incident.

4.3 Regulatory Compliance – Vendors shall comply with all applicable federal, state, and local laws, ordinances, and regulations, including but not limited to licensing, taxation, health and safety, and food handling. Vendors are responsible for obtaining and maintaining all required permits and certifications. Proof of compliance must be provided upon request.

Vendor Fees

5.1 Standard Vendor Fee – Booth fees shall be calculated as a minimum of $45 or 10% of gross sales plus $2, whichever is greater.

5.2 Applicability – This fee policy applies to all vendors unless prior written approval for an alternative arrangement has been granted by Market Management.

5.3 Purpose of Fees – Vendor fees support the ongoing operational and marketing investments of the Market, including advertising, media campaigns, and infrastructure improvements to enhance attendance and vendor sales opportunities.

5.4 Payment Schedule – Payment is due in full onsite at the conclusion of each event unless prior written arrangements have been approved by Market Management.

Insurance and Indemnification

6.1 Insurance Requirement – All vendors are required to obtain and maintain general liability insurance for the duration of their participation. Vendors are not covered under Market Management’s insurance policies. Proof of insurance must be provided upon request.

Recommended providers include Campbell Risk Management and Next Insurance.

6.2 Indemnification – Vendor shall indemnify, defend, and hold harmless California Farmers Market Collective, its officers, employees, agents, and volunteers (“Indemnitees”) from and against all claims, liabilities, damages, losses, costs, and expenses, including reasonable attorneys’ fees, arising from Vendor’s participation in any Market.

Authority of Market Management
Market Management retains full and exclusive authority to interpret, apply, and enforce the terms of this Agreement and all Market policies, including but not limited to the authority to:
• Approve, deny, or revoke vendor participation
• Assign, reassign, or relocate booth spaces
• Issue warnings, suspensions, or permanent removals for violations All decisions by Market Management are final and binding.

Termination
Market Management reserves the right to terminate this Agreement and revoke Vendor’s participation at any time, with or without cause, by written notice. In the event of termination for cause, no refunds will be issued.

Acknowledgment
By signing below, Vendor acknowledges they have read, understood, and agree to comply with the terms of this Agreement and all applicable rules and regulations. Failure to comply may result in immediate removal and forfeiture of participation rights.

Vendor Name (Print): ______________________________________ Signature: ________________________________________________ Date: ____________________________________________________ Contact Information
Alexander Vallejos – Owner & Executive Director of Markets – [email protected] Justin Solis – Market Operations Coordinator – [email protected]

California Farmers Market Collective
Organization Profile
Prepared by:

Alexander Vallejos
Email: [email protected]

Organization Profile
California Farmers Market Collective (CFMC)
About Us
The California Farmers Market Collective (CFMC) is a mission-driven, regionally focused organization specializing in the design, management, and long-term sustainability of certified farmers’ markets. With a proven operational footprint across San Bernardino County, CFMC combines entrepreneurial innovation with community development principles to create markets that are both economically self-sustaining and socially impactful.

Our collective approach positions farmers’ markets as more than retail spaces — they serve as platforms for local entrepreneurship, community engagement, environmental stewardship, and workforce development. By aligning public health goals, cultural enrichment, and small-business incubation within a single operating framework, CFMC delivers markets that generate measurable economic, social, and cultural returns on investment.

Mission Statement
To operate and expand certified farmers’ markets that provide equitable access to local food, foster economic development for small businesses, and enhance community well-being through sustainable practices and cultural programming.

Vision Statement
To establish farmers’ markets as cornerstone institutions within California communities, serving simultaneously as economic engines, cultural anchors, and educational platforms that strengthen regional resilience and quality of life.

Organizational Footprint
CFMC currently manages four certified farmers’ markets strategically distributed across mountain and desert regions. This circuit-based model maximizes vendor revenue potential while ensuring that fresh, local food is consistently accessible to diverse communities throughout the week. • St. Bernardine Farmers Market (Wednesdays, 10:00 AM – 2:30 PM, San Bernardino, CA) – A weekday hospital-based market improving food access for patients, staff, and residents while reinforcing nutrition education.
• Twin Peaks Farmers Market (Thursdays, 2:00 PM – Dusk, Twin Peaks, CA) – An evening community hub offering produce and artisan goods, strategically timed for post-work shopping and gathering.

• Big Bear Lake Farmers Market (Fridays, 3:00 PM – 8:00 PM, Big Bear, CA) – A destination market aligned with tourism cycles, combining produce, prepared foods, and crafts to maximize regional economic impact.
• Rim of the World Farmers Market (Sundays, 10:00 AM – 3:00 PM, Lake Arrowhead, CA) – A Sunday market completing the weekly rotation, providing steady food access and strengthening farm-to-community connections.

Strategic Differentiators
1 Financial Sustainability – Balanced vendor fee structure (10% of gross daily sales + $2 or $45 flat, whichever is greater).
2 Risk Management & Compliance – $2 million liability insurance via Campbell Risk Management; compliance with CDFA and municipal ordinances.
3 Marketing & Community Engagement – In-house marketing team amplifies vendors, local businesses, and cultural assets, particularly the Joshua Tree music scene. 4 Educational Partnerships – Collaborations with Yucca Valley High School Culinary Club and Copper Mountain College Culinary Arts Certificate program. 5 Environmental Stewardship – Waste reduction, recycling, and compostable materials adoption; vendors access compostable supplies directly from CFMC. 6 Vendor Ecosystem Development – Markets function as incubators, enabling small food businesses to transition into permanent establishments.

Core Values
• Community-Centered Growth: Markets are designed as civic assets that build bridges among residents, vendors, and organizations.
• Sustainability by Design: Operations reduce environmental impact and model best practices. • Cultural Integration: Markets amplify local identity through music, art, and culinary traditions. • Equity & Accessibility: Inclusive fee structures, SNAP/EBT acceptance, and proactive vendor outreach.
• Accountability: Transparent governance with quarterly reporting on performance and outcomes.

Programs & Services
• Market Management & Operations – End-to-end certified farmers’ market management. • Vendor Development & Support – Structured onboarding, mentoring, and compliance assistance.

• Marketing & Communications – Social media campaigns, promotions, and vendor highlights. • Community Programming – Live music, culinary demonstrations, cultural showcases, wellness activities.
• Educational Integration – Partnerships with schools and colleges for training and exposure. • Environmental Stewardship – Vendor requirements and consumer education for sustainability.

Impact Framework
1 Economic – Vendor sales growth, business incubation, foot traffic, and tourism activation. 2 Social – Community engagement, educational partnerships, and cultural programming. 3 Health – Access to fresh, locally grown foods and public health alignment. 4 Environmental – Waste reduction, compostable adoption, and site cleanliness.

Contact Information
California Farmers Market Collective
Alexander Vallejos
Email: [email protected]

Farmers Market Vendor Percentage Breakdown
Report (2025)
Prepared for: California Farmers Market Collective
Prepared by: Strategic Analysis Team
Date: September 2025

Executive Summary
This report presents a percentage-based analysis of vendor performance across three farmers markets: Rim of The World, Big Bear, and Twin Peaks. Vendor categories include Farms, Hot Food, and Artisans. The analysis highlights relative contributions within each market, removing monetary figures to focus on proportional significance and market positioning. Hot Food vendors consistently account for the largest share of revenues across all markets. Farms contribute strongly in Rim of The World and Twin Peaks, while Artisans show particular strength in Big Bear. This proportional breakdown underscores the differentiated roles of each vendor type in shaping market identity.

Vendor Type Percentage Breakdown
Vendor Type Rim of The World % Big Bear % Twin Peaks % Overall % Farms 35.6% 26.1% 35.6% 31.2%
Hot Food 38.7% 49.0% 58.7% 48.4%
Artisan 25.8% 24.9% 5.7% 20.4%

Figure 1: Overall Vendor Type Percentage Breakdown
The overall percentage breakdown reveals that Hot Food vendors contribute nearly half of all vendor revenues, underscoring their dominance in shaping consumer spending behavior.

Farms contribute approximately one-third overall, reflecting their role as a cornerstone of farmers market identity. Artisans, while representing about 20% of revenues, deliver differentiated experiences and add cultural and community value that extends beyond their direct financial impact.

Conclusion
In conclusion, the vendor financial landscape across these three farmers markets presents both consistency and differentiation opportunities. While Hot Food dominates overall, the unique strengths of Farms and Artisans in specific markets should guide targeted growth strategies. By aligning vendor mix management with consumer demand and leveraging market-specific brand identities, each farmers market can enhance both financial performance and community impact.

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Yucca Valley Founders Plaza Certified Farmers’ Market
Yucca Valley, California 92284
Introduction to Certified Farmers’ Markets:

The purpose of Certified Farmers’ Markets is to help sustain small family farms and to connect community with the farmers that grow their food.

This effort was launched by then Governor Jerry Brown. He signed the “Direct Marketing Act” in 1976. Prior to this there were strict regulations on how farmers could sell their produce. Before the “Direct Marketing Act” the regulations were designed to support large scale commercial agriculture, this had nearly eliminated direct sales from the small farmers to customers.

As of July 1, 2025 California has approximately 700 Certified Farmers’ Markets in operation.

Certified Farmers’ Markets are a place where the community can meet the farmer that grows their food.

It’s a place where community is greeted with healthy farm fresh food choices.

Most of the farmers pick their produce the day before market so their offerings are very fresh and picked at the peak of nutritional value.

A well placed Certified Farmers’ Market has the potential of fostering a walking district that compliments and supports surrounding businesses.

Certified Farmers’ Market offerings should not compete with local businesses but should enhance the surrounding businesses which will naturally help bring growth and help revitalize the area it is strategically placed in.

Proposal Requirements

1. Experience and Qualifications:

My name is Lori Herbel, my experience and qualifications include Founder/Manager of the Joshua Tree Certified Farmers’ Market which has been in successful operation every Saturday from the hours of 8:00 am to 1:00 pm for the past 18 years in downtown Joshua Tree.

Prior to the establishing of the Joshua Tree Certified Farmers’ Market, I was a farmer for 20 years producing crops on 43 acres in Fallbrook California.

During my tenue as a farmer, I personally attended over 2,300 Certified Farmers’ Markets in L.A. County, Orange County and San Diego County and held the required Certified Producers Certificate (CPC) during those 20 years of farming experience.

2. Operational Plan:

The day-to-day management and compliance of the Market will follow the attached “Yucca Valley Founders Plaza Certified Farmers’ Market Regulations”.

Recruitment of farmers/vendors will be an ongoing carefully balanced identification of the needs and desires of the farmers/vendors and the community with emphasis being on healthy food choices for the community.

3. Proposed Schedule:

Recommendations regarding the operations of the Market would include an all-year-round venue. It is important to create this continuity and dependably for the farmers/vendors and the community.

An all-year-round venue will greatly add to the overall viability and longterm success of the Market.

Taking into consideration the two Markets in close proximity of the proposed Yucca Valley Founders Plaza Certified Farmers’ Market, one being

on Saturday and the other on Sunday, I would propose market operation day to be on Wednesdays from 8:00 am to 1:00 pm. This I believe would give the best chance to allow viability for all three Farmers’ Market venues.

4. Marketing and Outreach:

Strategies regarding promoting the Market to residents and visitors requires the operator of a Market to layout initially and ongoing advertising dollars as well as the use of social media. It is the responsibility of the operator to create an atmosphere of viability and sustainability and fun for the farmer/vendor and the community. Advertising builds the overall long-term success of a Farmers’ Market. Without support from the community the farmers will not be able to afford to come to the Market, this is where advertising dollars become an essential component of a Certified Farmers’ Market.

With all of the above in mind, it would be my plan on opening day to contract to have a three-hour live radio broadcast with the local radio station along with ongoing contracted monthly advertising with the station.

There are people that read the local newspaper so that would be utilized as well as a way to promote the attendance of the Market. Updated weekly social media posts are a must, as many people use this venue for their source of current information. A website would be utilized as well as a source of promotional information.

5. Financial Model:

A. Budget Proposal
It is ultimately the responsibility of the operator to create success for the Farmers/Vendors and the community. As previously stated, dollars provided for advertising by the operator needs be generously distributed initially and on an ongoing basis to expect success. If Farmers cannot make enough money to make their trip to the desert worthwhile and provide for their farming operations they will stop coming and the word will get out quickly

in the farming community. There are Markets in existence that lose their farmers and end up with only crafters and food vendors.

B. Vendor Fee Structure
The Farmers will be on a percentage fee structure. If they have a good day then the Market has a good day as well. It is strictly on the honor system.

Other vendors may be charged a very reasonable flat fee.

C. Anticipated revenue would be difficult to estimate. Factors such as number of Farmers/Vendors in attendance, the effect of the two Markets in close proximity and the ongoing advertising dollar layout are all considerations.

I would estimate that the Market operator may not see any significant profit for six months to a year.

D. The Market will carry $2,000,000 per occurrence/$4,000,000 aggregate from Campbellriskmanagement.com
This company specializes in Farmers Market Insurance.

All insurance provisions will be met according to the Town’s requirements as stated in Appendix A of the “Request for Proposals (RFP)”.

E. Town sponsorship or in-kind services
Since the ultimate responsibility for the success of the Market will rest on the operator there will be no requests from the Town except for goodwill wishes.

6. Community Benefits:

The Benefits to the community include access to farm fresh healthy food choices. A social gathering place wherein people can visit with each other making vital connections and where the community can get to know the farmers that grow their food.

With the wonderful placement of the Market at Founders Plaza this will no doubt help create a walking district for the Old Town area of Yucca Valley that complements and encourages local businesses and their growth.

Local non-profits will have opportunities to gain interest in their mission by setting up a table free of charge. They would still be expected to follow all Market regulations as well as insurance requirements.

California WIC, Senior Farmers’ Market Nutrition Program and EBT will be offered by some of the farmers with the goal to include all farmers.

Vlll. ADDITIONAL REQUIREMENTS
Financial Requirements:

As the proposed operator of the proposed “Yucca Vally Founders Plaza Certified Farmers’ Market” a rental agreement would be desired with the Town. There are no specifics at this time and are open to the Town’s desires regarding an annual rental agreement.

Insurance and Liability:

Proof of insurance will be provided per Appendix A,
The Market will carry 2 million dollar per occurrence with a 4 million dollar aggregate from Campbellriskmanagement.com
In addition, the Farmers/Vendors will be required to obtain and file proof of insurance with the Market operator annually, liability insurance with a minimum of 1 million dollar per occurrence with a 2 million aggregate limit, naming the Town of Yucca Valley, it’s officers, officials, employees, and volunteers, 57090 Twentynine Palms Hwy, Yucca Valley, CA 92284, as additional insured or their policy must contain a blanket additional insured endorsement.

The Farmers/Vendors will be required to obtain and file proof of insurance with the Market Manager annually, liability insurance with a minimum of 1 million dollar per occurrence with a 2 million aggregate limit naming the “Yucca Valley Founders Plaza Certified Farmers’ Market” as additional

insured or the policy must contain a blanket additional insured endorsement.

Community Outreach:

Health education will be emphasized by focusing and offering only healthy food choices in the Market. The community will have the opportunity to get to know the farmers that grown their food and ask questions of the farmers regarding their growing practices.

Children’s programs and schools will be welcomed by the Market operator and Management to come and experience and ask questions of the real farmers that grow their food.

Compliance and Reporting:

As the proposed operator, it is desired to take full responsibility as a private entity for the proposed Yucca Valley Founders Plaza Certified Farmers’ Market and do not desire reporting to the Town of Yucca Valley.

Facility Maintenance:

The site will be as clean or cleaner than at the beginning of the Market Day.

The restrooms will be clean and there will be no trash.

Any trash accumulated by the Market will be taken and disposed of properly by Management.

Thank you very much for the opportunity to submit this proposal.

May I respectfully suggest that the decision makers for the submitted RFP’s visit the named RFP’s Certified Farmers’ Markets to help make informed assessments for their ultimate choice.

Sincerely,
Lori Herbel

Yucca Valley Founders Plaza Certified Farmers’ Market
Yucca Valley, California 92284
Regulations

1. The Market Manager reserves the right to accept new growers, vendors and or commodities, based on availability of space and type of commodity.

Participants shall obtain approval from the Market Manager before introducing any new product at the Market.

2. The Market Manager assigns and reassigns all spaces.

3. Spaces are not guaranteed; management reserves the right to allow or refuse a vendor to sell their products at the Yucca Valley Founders Plaza Certified Farmers’ Market.

4. Vendors must give a two-day advance notice if they are unable to attend.

Emergencies are an exception, but they must be communicated to the Market Manager via phone call. (760) 420-7529

5. Set-up and Departure
 Set-up is between 6:00 am and 8:00 am
No one is allowed to set-up until Market staff has placed the safety signs (STOP ROAD CLOSED) and the orange cones at the North and South ends of the Market
 A vendor that needs to back up in the Market MUST have a spotter.  No Vendor is allowed to leave the Market until 1:30 pm and until all shoppers have left the premises
 All signage that is moved by Vendors to enter or leave the Market must be replaced in its original location
 Vendors that drive into the Market space must drive at a slow walking speed, two miles an hour
 Arrival by 7:30 am and ready to sell by 8:00 am
 Arriving after 7:30 is considered late
 Vendors may have to offload as determined by the space  Empty boxes and surplus merchandise must be stored safely out of view, being careful to avoid any tripping hazards
 Canopies are recommended for shade and comfort for vendors and guests  Canopies must be weighted down with sandbags for often-windy conditions
 Commercial or improvised sandbags must weigh at least 30 pounds each

 One sandbag (sand filled only) for each canopy leg is required  Straps, not bungees, are required to tie down to vehicle to further protect from unpredictable windy conditions
 All vendor equipment, canopies, tables, table coverings, sandbags and straps must be in good condition
 Before departure, Vendor area must be clean and free of debris

6. Everyone needs to be kind and courteous to their fellow vendors and our customers. Disruption of the peace of the Market is a violation of the Market rules and can result in not being invited back to the Market.

7. The Certified Producers Certificate (CPC) embossed copy must be conspicuously posted at the farmer’s point of sale.

8. Banner must be displayed with the name of the Farm, County of the Farm and the words “We grow what we sell”.

9. The farmer must provide, in a timely manner, a copy of their CPC to the Market Manager at each yearly renewal.

10. Participants will be individually responsible for conformance to local, state and federal laws. State sales tax is the sole responsibility of participants selling taxable items.

11. All commodities sold must meet the requirements of the County of San Bernardino and the California Department of Agriculture codes. Only quality produce may be displayed and sold. The Market Manager reserves the right to have poor quality product pulled and from display.

12. Prices must be clearly posted.

13. Scales must be in compliance with the San Bernardino County Department of Agriculture/Weights and Measures.

14. Participants selling produce much have protective covering in good condition over their tables.

15. Vendor’s area must be free of debris before vendor departs.

Farmer’s Permit
Farmers must have a current Certified Producer Certificate (CPC) and sell only what they grow. At the discretion of the Market Manager, a farmer may sell for another Certified Producer.

Food Vendor’s Permit
Food vendors are responsible to obtain a San Bernardino County Cottage Food

Operation (CFO) permit or a Temporary Food Facility (TFF) permit:
http://www.sbcounty.gov/dph/dehs/Depts/EnvironmentalHealth/BusinessServic es/food_restaurants.aspx.

Seller’s Permit
If appropriate, vendors are responsible for obtaining a Seller’s Permit:
http://www.cdtfa.ca.gov/formspubs/pub107/
Vendor Insurance
Vendors are required to obtain liability insurance. The Farmers’ Market insurance covers Market patrons but does not cover vendors, vendor mishaps or vendor negligence.

The policy should be a minimum of 1 million per occurrence with a 2 million aggregate limit.

Yucca Valley Founders Plaza Certified Farmers’ Market and the Town of Yucca Valley it’s officers, officials, employees, and volunteers must be listed as additional insured or the policy must contain a blanket additional insured endorsement.

Additional Insured instructions as follows:

In the “Description of Operations” box: Yucca Valley Founders Plaza Certified Farmers’ Market located on Elk Trail between Twentynine Palms Hwy and Yucca Trail, Yucca Valley, CA 92284 is listed as additional insured.

Town of Yucca Valley it’s officers, officials, employees, and volunteers 57090 Twentynine Palms Hwy, Yucca Valley, CA 92284
Listed as additional insured.

If you currently have no Liability Insurance, we suggest considering Campbell Risk Management: https://www.campbellriskmanagement.com/
Vendor Conduct
Please make a maximum effort to be courteous and respectful to all guests and fellow vendors. Please keep spaces clean and safe. This is a non-smoking/nonvaping event.

Manager
The Manager assigns booth spaces and collects fees. The Manager has full discretion to accept new vendors and new items for sale. Booth spaces are not guaranteed. Management reserves the right to allow or refuse a vendor to sell their products at Yucca Valley Founders Plaza Certified Farmers’ Market.

Thank you for your interest in the Yucca Valley Founders Plaza Certified Farmers’ Market.

Sincerely,
Lori Herbel Manager
760-420-7529

Hold Harmless Provision for Yucca Valley Founders Plaza Certified Farmers’ Market
The Yucca Valley Founders Plaza Certified Farmers’ Market, including property owners of the Farmers’ Market site The Town of Yucca Valley including all of each named entities, their agents, successors and/or assigns, shall not be liable for any damages whatsoever, including property damage and/or personal injury to any Vendor, its agents, employees, guests, successors and/or assigns, which may occur on or about any part of the Yucca Valley Founders Plaza Certified Farmers’ Market that is being used for the “Farmers’ Market” regardless of how such injury or damage may have occurred. Vendor waives any claim against the Yucca Valley Founders Plaza Certified Farmers’ Market including property owners of the Farmers’ Market site, the Town of Yucca Valley it’s officers, officials, employees, and volunteers for any liability, damages, or expenses arising out of any claim for injury or damage to any person(s) or property or of any kind whatsoever, together with all costs in connection with the defense, including attorney’s fees. Vendor agrees to indemnify and hold the Yucca Valley Founders Plaza Certified Farmers’ Market, including the Town of Yucca Valley including all of each named entities, their employees, agents, successors and/or assigns, harmless in regards to any injury or damage to any third party or property resulting in whole or on part from Vendor’s use of or presence at the subject premises.

I have received a copy of the rules for the Yucca Valley Founders Plaza Certified Farmers’ Market and agree to the terms contained therein, including the above hold harmless provision.

Business Name______________________________________
Name______________________________________________
Signature___________________________________________
Date_______________________________________________
Vendor Copy

Hold Harmless Provision for Yucca Valley Founders Plaza Certified Farmers’ Market
The Yucca Valley Founders Plaza Certified Farmers’ Market, including property owners of the Farmers’ Market site The Town of Yucca Valley including all of each named entities, their agents, successors and/or assigns, shall not be liable for any damages whatsoever, including property damage and/or personal injury to any Vendor, its agents, employees, guests, successors and/or assigns, which may occur on or about any part of the Yucca Valley Founders Plaza Certified Farmers’ Market that is being used for the “Farmers’ Market” regardless of how such injury or damage may have occurred. Vendor waives any claim against the Yucca Valley Founders Plaza Certified Farmers’ Market including property owners of the Farmers’ Market site, the Town of Yucca Valley it’s officers, officials, employees, and volunteers for any liability, damages, or expenses arising out of any claim for injury or damage to any person(s) or property or of any kind whatsoever, together with all costs in connection with the defense, including attorney’s fees. Vendor agrees to indemnify and hold the Yucca Valley Founders Plaza Certified Farmers’ Market, including the Town of Yucca Valley including all of each named entities, their employees, agents, successors and/or assigns, harmless in regards to any injury or damage to any third party or property resulting in whole or on part from Vendor’s use of or presence at the subject premises.

I have received a copy of the rules for the Yucca Valley Founders Plaza Certified Farmers’ Market and agree to the terms contained therein, including the above hold harmless provision.

Business Name______________________________________
Name______________________________________________
Signature___________________________________________
Date_______________________________________________
Yucca Valley Founders Plaza Certified Farmers’ Market Copy Please return to the Manager

Generated 3/10/2025 9:37 AM

TOWN OF YUCCA VALLEY

TOWN COUNCIL MEETING MINUTES
FEBRUARY 18, 2025

OPENING CEREMONIES

CALL TO ORDER
Mayor Jeff Drozd called the meeting to order at 5:00 PM.

ROLL CALL
PRESENT: Drozd, Abel, Denison, Lombardo, Schooler
ABSENT:

PLEDGE OF ALLEGIANCE
Led by San Bernardino County Sheriff's Captain Warrick

INVOCATION
Led by Pastor Bill Wilcox, Living Hope Church

PRESENTATIONS, INTRODUCTIONS, RECOGNITIONS

1. San Bernardino County Fire Protection District Update- Assistant Chief Bill Villarino San Bernardino County Fire Protection District Assistant Chief Villarino provided an update on the planned replacement facility for Station 41 and shared information on calls for service for the fourth quarter 2024. Fire prevention tips and defensible space measurements were announced.

Chief Villarino fielded public comments.

APPROVAL OF AGENDA
RESULT: APPROVED [UNANIMOUS]
MOVER: Rick Denison, Council Member
SECONDER: Jim Schooler, Council Member
AYES: Drozd, Abel, Denison, Lombardo, Schooler

CONSENT AGENDA
RESULT: APPROVED [UNANIMOUS]
MOVER: Rick Denison, Council Member
SECONDER: Robert Lombardo, Council Member
AYES: Drozd, Abel, Denison, Lombardo, Schooler

2. Town Council - Regular Meeting - Feb 4, 2025 5:00 PM MOTION:

Approve the meeting minutes of February 4, 2025 as presented.

YUCCA VALLEY TOWN COUNCIL MINUTES February 18, 2025
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3. Approve the Formation of an Ad Hoc Committee for Town Manager Employment Agreement Negotiations
MOTION:

Create an ad hoc committee consisting of the Mayor and Mayor Pro Tem to serve on the committee to negotiate possible amendments to the Town Manager's Employment Agreement for consideration by the full Town Council at a future public meeting.

4. Adopt the Yucca Valley Aquatic and Recreation Center Project – Town Project 6009 Budget Amendment and Consultant Services additional fund MOTION:
1- Adopt Resolution No. 25-03 approving a budget amendment to the FY 2025-26 Special Revenue Fund Budget appropriating an additional $1,000,000 of Town Capital Project Reserve funds, as identified in Exhibit A. 2- Approve contract amendments for increases in the amount of $335,880 to SAFEWORKCM; $85,000 for Landmark Geo-Engineers; $400,000 to HMC Architects, and $79,000 to Dahlin.

5. Approve the Authorization to Purchase Replacement Fleet Vehicle and Declaration of Surplus Equipment and Vehicles
MOTION:
1- Approve the purchase of a 2025 Jeep Cherokee Summit 4x4 from Joshua Tree Chrysler Dodge Jeep Ram in the amount of $73,003.71 and authorize the Mayor, Town Manager, and Town Attorney to sign all documents necessary for the purchase; and authorize an additional $4,000.00 if manufacturing changes affect the purchase price.
2- Declare Unit #11, #16, #53, #54, #58, #64, and #76 as described in this staff report as surplus, and approves the sale of surplus equipment and supplies, authorizing the Town Manager to auction/sell through a public bidding/auction process or through disposition through auto dismantling services.
3- Authorize the Town Manager to execute all vehicles sales paperwork for disposing of Town surplus vehicles and equipment.

6. Approve the AB1234 Reporting Requirements
MOTION:

Receive and file the AB1234 Reporting Requirement Schedule for the month of January 2025.

7. Approve the Ratification of Warrant Registers
MOTION:

Ratify the Payroll Registers totaling $249,675.47 dated January 03, 2025, $262,816.88 dated January 17, 2025, and $221,419.66 dated January 31, 2025.

Ratify the Warrant Registers totaling $84,680.49 dated January 06, 2025, $4,280,407.42 dated January 17, 2025, and $1,004,101.63 dated January 31, 2025.

YUCCA VALLEY TOWN COUNCIL MINUTES February 18, 2025
3 | P a g e
Mayor Drozd opened public comments for the consent agenda items. With no members of the public wishing to speak, public comments were closed.

DEPARTMENT REPORTS

8. Approval of Agreement for Governmental Relations Services Deputy Town Manager Stueckle presented the staff report requesting approval of a professional services contract with Capitol Advocacy for proposed representation that will provide both Federal and State Governmental Relations with a singular wellpositioned vendor.

Mayor Drozd opened public comments. With no members of the public wishing to speak, public comments were closed.

Mayor Pro Tem Abel thanked Mayes for attending this evening.

Council Member Denison thanked Mayes for his work in Sacramento looks forward to future discussions.

Council Member Lombardo thanked Mayes for the advocacy assistance.

Mayor Drozd thanked Mayes for his assistance and previous work in the community.

MOTION:
• Approve an Agreement for Governmental Relations Services with Capitol Advocacy, establishing the written fee agreement and setting forth the scope of services and fees to be charged for Town Governmental Relations services. • Authorize the Town Manager to execute an Agreement for Services using the Town's standard Professional Services Agreement.

RESULT: APPROVED [UNANIMOUS]
MOVER: Merl Abel, Mayor Pro Tem
SECONDER: Jim Schooler, Council Member
AYES: Drozd, Abel, Denison, Lombardo, Schooler

9. Development of a Town Farmers' Market Event
Recreation Supervisor Rardon presented the staff report requesting review and guidance on a proposed farmers market event. Staff recommends a certified farmers market to be held in the Old Town Parking/Event Space currently under development. It is also recommended by staff to engage a third-party operator with limited Town sponsorship.

Mayor Drozd opened public comments.

YUCCA VALLEY TOWN COUNCIL MINUTES February 18, 2025
4 | P a g e
Written comments in favor received from:

Chelsea Hagler
Thellis Pittman
Sandy Smith
With no members of the public wishing to speak, Mayor Drozd closed public comments.

Mayor Drozd commented he is in agreement with including SNAP and EBT and inquired on a potential third tier of approved products. Drozd inquired if other commercial entities are hosting similar events.

Council Member Lombardo agreed with the recommendation of a third-party vendor to manage a certified market and inquired if there is flexibility if it is truly a certified market.

Council Member Schooler expressed he was in favor of a certified market and having a knowledgeable third-party operator to assist with presenting the event.

Council Member Denison expressed the community's overwhelming interest in a local farmer's market and aked if there is any flexibility to include additional food items if operating as a certified market.

Mayor Pro Tem Abel also supports using a third-party operator with appropriate insurance and would like the operator's input on schedule and safety.

Community Services Manager Earnest provided an overview of Council direction.

RESULT: NO MOTION MADE

10. Hi-Desert Nature Museum Strategic Plan 2024-2028
Museum Supervisor Hilderbrand presented the Hi Desert Nature Museum's 2024-28 Strategic Plan.

Mayor Drozd opened public comments. With no members of the public wishing to speak, public comments were closed.

Council Member Lombardo commented favorably on the four-year plan and staff's vision to improve the Museum.

Council Member Schooler complemented Hilderbrand and staff on the amazing plan and the visioning of additional event space. Schooler inquired about the accreditation process.

YUCCA VALLEY TOWN COUNCIL MINUTES February 18, 2025
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Council Member Denison commented on the vision and collaboration with other agencies for increased experiences.

Hilderbrand received favorable comments on the new logo and t-shirt design.

MOTION:

Accept the recommendation of the Parks, Recreation and Cultural Commission and approve the Hi-Desert Nature Museum Strategic Plan for 2024-2028.

RESULT: APPROVED [UNANIMOUS]
MOVER: Robert Lombardo, Council Member
SECONDER: Jim Schooler, Council Member
AYES: Drozd, Abel, Denison, Lombardo, Schooler

11. Public Art Program - Temporary Art Installation Library Plaza Recreation Supervisor Rardon presented the staff report seeking approval of the Parks, Recreation, and Cultural Commission's selection for a temporary installation of public art at the San Bernardino County Library location. The art piece is named "Where is my mind? by Artist Jeff Lee and would be installed through November 2025.

Mayor Drozd opened public comments. With no other members of the public wishing to speak public comments were closed.

Mayor Drozd asked about the installation schedule.

Council Member Schooler inquired on the artwork’s height and proposed installation orientation. Schooler thanked the Parks, Recreation and Cultural Commissioners for their review of the submissions.

Council Member Denison thanked all the artists for the fantastic submissions and thanked staff for facilitating the process.

Recreation Supervisor Rardon confirmed the art pieces are on loan for the installation and returned to the artist after the public display period.

Council Member Lombardo spoke favorably of the selected artwork.

Mayor Pro Tem Abel thanked the Parks, Recreation and Cultural Commissioners for their review of the item and complemented the quality of artists who submitted their proposals. Abel suggested the installation of permanent lighting at the library plaza location.

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MOTION:

Accept the recommendation of the Parks, Recreation and Cultural Commission and approve the submission of the selected artist, Chad LaFever, as the Library Plaza Temporary Art Installation for 2025.

RESULT: APPROVED [UNANIMOUS]
MOVER: Merl Abel, Mayor Pro Tem
SECONDER: Rick Denison, Council Member
AYES: Drozd, Abel, Denison, Lombardo, Schooler

12. Spring/Summer 2025 Community Services Planned Programs Community Services Manager Earnest presented the staff report for the proposed 2025 spring and summer programming.

Mayor Drozd opened public comments.

A member of the public inquired on the proposed schedule for adult lap swim.

With no other members of the public wishing to speak, Mayor Drozd closed public comments.

MOTION:

Accept the recommendation of the Parks, Recreation and Cultural Commission and approve the Spring/Summer 2025 Community Services Planned Programs.

RESULT: APPROVED [UNANIMOUS]
MOVER: Rick Denison, Council Member
SECONDER: Robert Lombardo, Council Member
AYES: Drozd, Abel, Denison, Lombardo, Schooler

PUBLIC COMMENTS
Mayor Drozd opened public comments for items not on the agenda.

Pilar Crossman, Yucca Valley spoke on the homeless encampment and trash on Pima Trail and interaction with the nearby hotel.

Clark Staehle, Yucca Valley commented on the condition of Crestview Drive and the previously requested dirt road maintenance discussion.

The following spoke on concerns with the Yucca Valley Animal Shelter operations.

Cristie Carter, Yucca Valley
Candy Moulton, Yucca Valley
Cheryl Contolpulos, Yucca Valley

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Christine Bostrom, Yucca Valley
Evelyn Hanna, Morongo Valley
Meredith Kuchon, Yucca Valley
Susan Herring, Pioneertown
Greg Herring, Pioneertown
James Porter, Yucca Valley
Quincy Bates, Yucca Valley
Jon Carlson, Yucca Valley
Susan Burnett, Pioneertown
Rich Middlebrough, Yucca Valley
Wendy Jordan, Director of Joshua Tree No Kill Shelter
Russ Walling (written comment)
Rivi, Twentynine Palms (Yucca Valley Animal Shelter employee) Spoke of the caring staff at the Yucca Valley Shelter.

With no other members of the public wishing to speak, Mayor Drozd closed public comments.

STAFF REPORTS AND COMMENTS
Public Works Director Qishta provided a brief capital improvement project update.

Deputy Town Manager Stueckle thanked the public for their comments.

MAYOR AND COUNCIL MEMBER REPORTS AND COMMENTS
Council Member Denison thanked the public for the information presented this evening.

Council Member Lombardo spoke with appreciation for the communication from the public this evening. Lombardo described a community event space he experienced during a recent trip.

Council Member Schooler concurred with previous Council Member comments and thanked the public for their participation this evening.

Mayor Pro Tem Abel also spoke with appreciation for the comments this evening and reminded the public of past Council action in support of local animals. Abel thanked Mr.

Staehle for bringing up the dirt-road maintenance topic.

Mayor Drozd spoke of a positive experience at the Yucca Valley Animal Shelter. Drozd thanked the public for staying to the end of the meeting to listen to Council Member comments.

ANNOUNCEMENTS

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Upcoming Meeting Schedule
The next regular meeting of the Yucca Valley Town Council will be held on Tuesday, 2025 at 5:00 PM in the Yucca Valley Community Center Yucca Room.

With no further business, Mayor Drozd adjourned the meeting at 7:50 pm.

Respectfully Submitted,
Lesley Copeland, CMC
Town Clerk

Generated 10/14/2025 2:57 PM

TOWN OF YUCCA VALLEY

TOWN COUNCIL MEETING MINUTES
JUNE 17, 2025

CLOSED SESSION
Town Council will meet in closed session pursuant to the provisions of Government Code Section 54956.9(d)(4) to confer with legal counsel with regard to one matter of potential initiation of litigation.

REPORT OUT OF CLOSED SESSION
Town Attorney Jex stated there was no reportable action in Closed Session.

OPENING CEREMONIES

CALL TO ORDER
Mayor Jeff Drozd called the meeting to order at 5:00 PM.

ROLL CALL
PRESENT: Drozd, Abel, Denison, Lombardo, Schooler
ABSENT:

PLEDGE OF ALLEGIANCE

INVOCATION
Led by Pastor Robert Valenzuela, Yucca Valley Church of the Nazarene

PRESENTATIONS, INTRODUCTIONS, RECOGNITIONS

1. Recognition of Outgoing Parks, Recreation, and Cultural Commissioners Community Services Manager Earnest presented plaques to Audry Wilcox and Ed Keisling in recognition of their contributions and provided a summary of their work, expressing the Town’s appreciation for their service.

Councilmember Schooler thanked the Commissioners for their dedication and noted that both had previously served as Town employees.

Councilmember Denison expressed his gratitude and highlighted the valuable artistic perspective they brought to the Commission.

Councilmember Lombardo also extended his thanks.

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Councilmember Abel, who previously served on the PRCC, shared his appreciation as well.

2. Introduction of Town Employees
Museum Supervisor Hilderbrand introduced the newest Museum employee, Ashley Wagner.

Deputy Town Manager Stueckle introduced Amanda Saliba, the newest Animal Shelter Specialist/Control Officer.

APPROVAL OF AGENDA
RESULT: APPROVED [UNANIMOUS]
MOVER: Rick Denison, Council Member
SECONDER: Robert Lombardo, Council Member
AYES: Drozd, Abel, Denison, Lombardo, Schooler

CONSENT AGENDA
RESULT: APPROVED [UNANIMOUS]
MOVER: Rick Denison, Council Member
SECONDER: Jim Schooler, Council Member
AYES: Drozd, Abel, Denison, Lombardo, Schooler

3. Town Council - Regular Meeting - May 20, 2025 5:00 PM MOTION:

Approve the meeting minutes of May 20, 2025 as presented.

4. Approve the Rejection of Claims
MOTION:

That the Town Council rejects three Claims filed against the Town of Yucca Valley submitted on May 27, 2025, by Lahmani Law, on behalf of Parker Pew, Diana Pew and Cannon Pew.

5. Approve the Town Council Meeting Calendar Update
MOTION:

Receive and file the updated Town Council Meeting Calendar through January 2026.

6. Approve the 2025 Legislative Priorities
MOTION:

That the Town Council adopt the Town of Yucca Valley 2025 Legislative Priorities subject to any desired modifications.

7. Approve the Community Development/Public Works Yard Administrative Building, Flooring Replacement Project
MOTION:

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That the Town Council:

1. Waives formal bidding procedures pursuant to Town purchasing policies, and awards bid in the amount of $51,164.00 to DFS Flooring for the removal and replacement of all flooring at the Community Development/Public Works Yard Administrative Building located at 58928 Business Center Drive; and

2. Approves a contingency in the amount of $5,836.00 to cover any ancillary and incidental expenses, authorizes the Mayor, Town Manager and Town Attorney to sign any/all agreements necessary to complete the project.

3. The Town Council directs staff to return with a budget amendment for appropriating funds from Fund 800, Capital Projects Reserve Fund, to fund the project.

8. Adopt the Resolution No. 25-16: Town of Yucca Valley, FY 2025-2026, SB 1, Road Maintenance and Rehabilitation Account (RMRA): Approval of the project list; Authorization to Submit the Town’s Project List to the California Transportation Commission.

A RESOLUTION OF THE TOWN COUNCIL OF THE TOWN OF YUCCA VALLEY, CALIFORNIA, APPROVING THE TOWN OF YUCCA VALLEY RMRA/SB1 PROJECT SUBMITTAL FOR FY 2025-26 AND APPROVING THE FY 2025-26 RMRA PROJECT LIST FOR SUBMITTAL TO

THE CALIFORNIA TRANSPORTATION COMMISSION AND AUTHORIZING STAFF TO SUBMIT THE INFORMATION TO THE CALIFORNIA TRANSPORTATION COMMISSION.

MOTION:

That the Town Council adopts Resolution 25-16, approving the allocation of the Town’s Fiscal Year 2025-2026 SB 1, Road Maintenance and Rehabilitation Account (RMRA) funds, estimated at the amount of $569,157.00; approving the associated project list for expenditure of RMRA funds as the Town’s project for fiscal year 2025-2026; and direct staff to publish and transmit the approved project list to the California Transportation Commission and any other required state agencies in accordance with the legislative requirements.

9. Approve the Award of Bid, Curb, Gutter and Headwall, Yucca Trail, between Airway and Palo Alto.

MOTION:

That the Town Council awards bid in the amount of $22,345.00 to MD Concrete for the construction of the installation of Curb and Gutter along with headwall on Yucca Trail between Airway Avenue and Palo Alto Avenue, and authorizes the Town Manager, Town Attorney, and Mayor to sign any/all documents necessary to complete the project.

10. Adopt the Resolution No. 25-17: Measure I Five-Year Capital Improvement Program, 2025/2026 to 2029/2030, Meas

A RESOLUTION OF THE TOWN COUNCIL OF THE TOWN OF YUCCA VALLEY, CALIFORNIA,

ADOPTING THE FIVE-YEAR MEASURE I CAPITAL IMPROVEMENT PROGRAM FOR FISCAL YEARS 2025/2026 TO 2029/2030.

MOTION:

That the Town Council adopts Resolution No. 25-17 approving the Measure I Five-Year

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Capital Improvement Program and Expenditure Strategy for Fiscal Years 2025/2026 to 2029/2030.

11. Approve the AB1234 Reporting Requirements
MOTION:

Receive and file the AB1234 Reporting Requirement Schedule for the month of May 2025.

12. Approve the Ratification of Warrant Registers
MOTION:

Ratify the Payroll Registers totaling $261,547.04 dated May 09,2025, and $272,228.24 dated May 23, 2025.

Ratify the Warrant Registers totaling $4,279,798.21 dated May 09,2025, and $476,733.16 dated May 23, 2025.

PUBLIC HEARING

13. Assembly Bill 2561 - Public Hearing on Town vacancies and Recruitment and Retention efforts.

Human Resource Manager Breidenbach provided Town Council with a presentation on Town Vacancies and Recruitment and Retention Efforts.

Mayor Drozd opened Public Hearing. With no members of the Public wishing to speak, Mayor Drozd closed public comment.

MOTION:

That the Town Council receive and file this review and summary following the Public Hearing.

RESULT: RECEIVED AND FILED

DEPARTMENT REPORTS

14. Hazard Mitigation Plan Adoption
A RESOLUTION 25-18 OF THE TOWN COUNCIL OF THE TOWN OF YUCCA VALLEY, CALIFORNIA, ADOPTING THE 2025 HAZARD MITIGATION PLAN
Senior Management Analyst Rice and Carolyn Harshamn, CEM Emergency Planning Consultant, presented the department report and a presentation to Town Council.

Mayor Drozd opened Public Comment. With no members of the Public wishing to speak, Mayor Drozd closed public comment.

MOTION:

That the Town Council adopts Resolution No. 25-18 adopting the Town of Yucca Valley Hazard Mitigation Plan

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RESULT: ADOPTED [UNANIMOUS]
MOVER: Robert Lombardo, Council Member
SECONDER: Rick Denison, Council Member
AYES: Drozd, Abel, Denison, Lombardo, Schooler

15. Hi-Desert Nature Museum Outdoor Expansion Project - Conceptual Design Community Services Manager Earnest introduced the staff report and Museum Supervisor Hildebrand, who provided a presentation to the Town Council on the proposed Museum site concept.

Mayor Drozd opened public comment.

Lori Herbel expressed support for the project and suggested incorporating a designated area for desert tortoises, noting the Living Desert’s legal adoption program.

James Porter stated that the Museum is a “gem of Yucca Valley” and that improvements are long overdue.

With no additional members of the public wishing to speak, Mayor Drozd closed public comment.

Councilmember Schooler thanked staff and praised the vision of the project, noting confidence in the team and direction.

Councilmember Denison highlighted the detail of the presentation, shared personal appreciation, and agreed with the public comments.

Councilmember Lombardo thanked Celeste, expressed support for the design concept, and noted the site’s potential for events and educational opportunities.

Mayor Pro Tem Abel asked about potential impacts to exterior areas.

Town Manager Yakimow responded that circulation changes are included but no modifications are planned for the Museum itself.

Mayor Pro Tem Abel expressed support for the project, and Mayor Drozd thanked staff.

MOTION:

That the Town Council approve a professional services agreement with RHA Architects in an amount of $13,020.00 for conceptual design of improvements at the Hi-Desert Nature Museum and authorize the Mayor, Town Manager and Town Attorney to sign all related documents and make any non-substantive changes.

RESULT: APPROVED [UNANIMOUS]
MOVER: Merl Abel, Mayor Pro Tem
SECONDER: Robert Lombardo, Council Member
AYES: Drozd, Abel, Denison, Lombardo, Schooler

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16. Authorization to Release a Request for Proposals for a Town Farmers' Market Event Recreation Supervisor Rardon presented the staff report regarding the release of a Request for Proposals (RFP) for the Farmers Market.

Mayor Drozd opened public comment.

Mayor Pro Tem Abel asked for clarification regarding Council direction on food trucks.

Recreation Supervisor Rardon explained that food trucks could be permitted under vendor rules, within the 25% allowance or curbside, and that the Town’s special license permits govern street vendor guidelines.

Allie Irwin of Joshua Tree expressed support for a local farmers market and emphasized that animals should not be included as entertainment.

Lori Herbel thanked the Council for the opportunity to speak and shared her 20 years of experience in certified farmers markets, including 18 years as a certified market manager. She emphasized that certified markets were created to sustain family farms under state regulations and to provide opportunities for the community to meet local farmers and access fresh produce. She expressed that the market should complement, not compete with, existing businesses and raised concerns that food trucks often create competition with local restaurants.

With no additional members of the public wishing to speak, Mayor Drozd closed public comment.

Mayor Pro Tem Abel asked about animals in the RFP.

Recreation Supervisor Rardon said there was no specific language.

Mayor Pro Tem Abel supported excluding animals and emphasized insurance, safety, uniform appearance, and avoiding competition with local businesses.

Councilmember Lombardo stressed consistency and adequate farmer participation.

Councilmember Schooler highlighted site benefits and asked about timing.

Recreation Supervisor Rardon said the market is expected to run weekly.

Councilmember Denison confirmed vendors may come from any county.

Mayor Drozd asked about SNAP.

Recreation Supervisor Rardon said the Town will support participation, and Lori Herbel explained the process for farmers.

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Council agreed to keep the RFP broad and to exclude animal entertainment and food trucks.

MOTION:

That the Town Council authorizes staff to release a Request for Proposals (RFP) for the operation and management of a Farmers Market at Founders Plaza in Old Town, subject to minor editing as approved by the Town Manager.

RESULT: APPROVED [UNANIMOUS]
MOVER: Jim Schooler, Council Member
SECONDER: Robert Lombardo, Council Member
AYES: Drozd, Abel, Denison, Lombardo, Schooler

17. Town Project No.5005 – : Yucca Valley Senior Center Modernization Phase 2 Project - Change Order #12 and #13, Consultant Services Amendment #2 Public Works Director Qishta presented the staff report and recommendations for the Senior Center Project.

Mayor Drozd opened public comment, and with no speakers, closed public comment.

Councilmember Lombardo noted that while he does not like costly change orders, the improvements are necessary and will help the area match the front of the building, with colors consistent with the Town Hall Expansion.

Mayor Pro Tem Abel asked about sealing the upper parking lot.

Public Works Director Qishta explained that it has deteriorated beyond sealing and drainage improvements are needed.

Councilmember Schooler noted the building’s use for community gatherings beyond senior lunches and expressed support for the project.

Mayor Drozd added that the facility is used for many events and mentioned the potential for a new name.

MOTION:

That the Town Council;
1- Amends the budget to allocate $360,000.00 from Measure Y Fund 801 for the Town Project No.5005.
2- Approves Change Order #12 to the contract with SPEC Construction Company, Inc. for Dining Room renovation to include flooring, painting, lighting, and window covering,, increasing the contract by $249,247.19, bringing the original contract amount of $2,173,000.00 to $2,422,247.19.
3- Approves Change Order #13 to the contract with SPEC Construction Company, Inc. for the complete removal and replacement of asphalt for the upper parking lot,, increasing the contract by $63,562.27, bringing the contract amount of $2,422,247.19 to $2,485,809.46.

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4- Approves a contingency of $30,000.00 to cover any ancillary and incidental expenses, authorize the Town Manager or his designee to approve any subsequent amendments for a total contact amount not to exceed.
5- Approves Amendment # 2 for an increase in the amount of $15,134.51 to Holt Architects to assist with design and submittal's approval for the Change Order #12, increasing the contract amount from $268,223.00 to $283,357.51.

RESULT: APPROVED [UNANIMOUS]
MOVER: Robert Lombardo, Council Member
SECONDER: Rick Denison, Council Member
AYES: Drozd, Abel, Denison, Lombardo, Schooler

18. Town Manager Employment Contract Amendment
Attorney Tom Jex presented the staff report.

Mayor Drozd opened public comment, and with no speakers, closed public comment.

Mayor Pro Tem Abel highlighted the Town Manager’s extended term, noting his last merit increase in 2021, his success in securing $35 million in funding, and his ability to navigate complex issues, with support from the ad hoc committee.

Councilmember Denison praised the Town’s consistent year-over-year performance, Measure Y accomplishments, and significant improvements at North Park, crediting strong leadership and a capable team.

Councilmember Schooler echoed this support, commending the Town Manager’s leadership, professionalism, financial expertise, and positive effect on staff morale.

Councilmember Lombardo expressed appreciation for the Town Manager’s contributions and his role in fostering staff development.

Mayor Drozd thanked him for his dedication, accessibility, and active engagement with the community.

MOTION:

That the Town Council approves the fourth amendment to the Town of Yucca Valley Employment Agreement for the position of Town Manager.

RESULT: APPROVED [UNANIMOUS]
MOVER: Merl Abel, Mayor Pro Tem
SECONDER: Jim Schooler, Council Member
AYES: Drozd, Abel, Denison, Lombardo, Schooler

FUTURE AGENDA ITEMS

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PUBLIC COMMENTS
Mayor Drozd opened public comment.

Town Council heard from Greg Gendron, James Porter, Susan Herring, Allie Irwin, Melissa, and Cheryl Contapolis. Community members expressed concerns regarding Animal Shelter operations, including delays in software implementation, volunteer and foster programs, adoption tracking, and data reporting. Commenters emphasized the importance of timely, accurate data, community engagement, and transparent management.

STAFF REPORTS AND COMMENTS
Community Services Manager Earnest reported on the successful Renaissance event with 500 wristbands distributed, two magic shows, and many costumes. She noted that the pool is now open.

Deputy Town Manager Stueckle provided updates on the slurry seal project, upcoming public hearing dates, recent emergency hires, and shelter operations, including staffing, software improvements, and communications.]
Recreation Supervisor Rardon announced the return of the Fourth of July event.

Council wished a happy birthday to Councilmember Lombardo.

MAYOR AND COUNCIL MEMBER REPORTS AND COMMENTS
Council Member Denison thanked Mayor, Ed, and Audry, encouraged investing time in the community, and welcomed new staff Ashley and Amanda.

Council Member Lombardo thanked Ed, Audry, Shane, and staff, emphasizing that customer service is a priority.

Council Member Schooler had no additional comments.

Mayor Pro Tem Abel reflected on the privilege of serving the community and the basinwide impact of their work. He praised staff for their efforts in recruiting, interviewing, and leading as a team, and thanked Ed for his service.

Mayor Drozd wished Ed a happy birthday, thanked him, and encouraged email as the best form of communication.

ANNOUNCEMENTS
Upcoming Meeting Schedule
The Town Council meeting of July 1, 2025 has been canceled due to a lack of a quorum.

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The next regular meeting of the Yucca Valley Town Council will be held on Tuesday, July 15, 2025 at 5:00 PM in the Yucca Valley Community Center Yucca Room.

The meeting was adjourned at 7:30pm
Respectfully Submitted,
Brooke Dudra
Deputy Town Clerk