Agenda packet, second session — Berkeley City Council, July 30, 2024 (part 1 of 4)

Tuesday, July 30, 2024 AGENDA Page 1

P R O C L AM AT I O N

C AL L I N G A S P E C I AL M E E T I N G O F T H E

B E R K E L E Y C I T Y C O U N C I L
In accordance with the authority in me vested, I do hereby call the Berkeley City Council in special session as follows:

Tuesday, July 30, 2024
3:00 PM

SCHOOL DISTRICT BOARD ROOM - 1231 ADDISON STREET, BERKELEY, CA 94702

JESSE ARREGUIN, MAYOR
Councilmembers:

DISTRICT 1 – RASHI KESARWANI DISTRICT 5 – SOPHIE HAHN
DISTRICT 2 – TERRY TAPLIN DISTRICT 6 – SUSAN WENGRAF
DISTRICT 3 – BEN BARTLETT DISTRICT 7 – CECILIA LUNAPARRA DISTRICT 4 – IGOR TREGUB DISTRICT 8 – MARK HUMBERT

This meeting will be conducted in a hybrid model with both in -person attendance and virtual participation. If you are feeling sick, please do not attend the meeting in person.

Live captioned broadcasts of Council Meetings are available on Cable B -TV (Channel 33) and via internet accessible video stream at http://berkeley.granicus.com/MediaPlayer.php?publish_id=1244.

Remote participation by the public is available through Zoom. To access the meeting remotely: Join from a PC, Mac, iPad, iPhone, or Android device: Please use this UR L: https://cityofberkeley- info.zoomgov.com/j/1611538218. To request to speak, use the “raise hand” icon by rolling over the bottom of the screen. To join by phone: Dial 1-669-254-5252 or 1 -833-568-8864 (Toll Free) and enter Meeting ID: 161 153 8218. If you wish to comment during the public comment portion of the agenda, Press *9 and wait to be recognized by the Chair. Please be mindful that the meeting will be recorded.

To submit a written communication for the City Council’s consideration and inclusion in the public record , email [email protected].

This meeting will be conducted in accordance with the Brown Act, Government Code Section 54953 and applicable Executive Orders as issued by the Governor that are currently in effect . Any member of the public may attend this meeting. Questions regarding public participation may be addressed to the City Clerk Department (510) 981-6900. The City Council may take action related to any subject listed on the Agenda.

Pursuant to the City Council Rules of Procedure and State Law, the presiding officer may remove, or cause the removal of, an individual for disrupting the meeting. Prior to removing an individual, the presiding officer shall warn the individual that their behavior is disrupting the meeting and that their failure to cease their behavior may result in their removal. The presiding officer may then remove the individual if they do not promptly cease their disruptive behavior. “Disrupting” means engaging in behavior during a meeting of a legislative body that actually disrupts, disturbs, impedes, or renders infeasible the orderly conduct of the meeting and includes, but is not limited to, a failure to comply with reasonable and lawful regulations adopted by a legislative body, or engaging in behavior that constitutes use of force or a true threat of force.

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Tuesday, July 30, 2024 AGENDA Page 2

Preliminary Matters
Roll Call:

Action Calendar

The public may comment on each item listed on the agenda for action. For items moved to the Action Calendar from the Consent Calendar or Information Calendar, persons who spoke on the item during the Consent Calendar public comment period may speak again during one of the Action Calendar public comment periods on the item. Public comment will occur for each Action item (excluding public hearings, appeals, and/or quasi-judicial matters) in one of two comment periods, either 1) before the Action Calendar is discussed; or 2) when the item is taken up by the Council.

A member of the public may only speak at one of the two public comment periods for any single Action item.

The Presiding Officer will request that persons wishing to speak line up at the podium, or use the "raise hand" function in Zoom, to determine the number of persons interested in speaking at that time. Up to ten (10) speakers may speak for two minutes. If there are more than ten persons interested in speaking, the Presiding Officer may limit the public comment for all speakers to one minute per speaker. Speakers are permitted to yield their time to one other speaker, however no one speaker shall have more than four minutes. The Presiding Officer may, with the consent of persons representing both sides of an issue, allocate a block of time to each side to present their issue.

Action items may be reordered at the discretion of the Chair with the consent of Council.

Action Calendar

1. Initiative Petition – Ordinance Creating a Parcel Tax for the Purpose of Funding Repairs and Improvements to Streets, Sidewalks and Pedestrian Paths (Fix the Streets & Sidewalks) (Continued from July 9, 2024)
From: City Manager
Recommendation:

1. Adopt a Resolution submitting the measure, without alteration, to a vote of the people at the November 5, 2024 General Municipal Election.

2. Designate, by motion, specific members of the Council to file ballot measure arguments on this measure as provided for in Elections Code Section 9282.

Financial Implications: No direct fiscal impacts
Contact: Mark Numainville, City Clerk, (510) 981-6900

2. Initiative Petition – Ordinance to Establish a Parcel Tax to Fund Repairs and Improvements to Streets, Sidewalks, and Pedestrian Paths (SAFE STREETS) (Continued from July 9, 2024)
From: City Manager
Recommendation:

1. Adopt a Resolution submitting the measure, without alteration, to a vote of the people at the November 5, 2024 General Municipal Election.

2. Designate, by motion, specific members of the Council to file ballot measure arguments on this measure as provided for in Elections Code Section 9282.

Financial Implications: No direct fiscal impacts
Contact: Mark Numainville, City Clerk, (510) 981-6900

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Action Calendar
Tuesday, July 30, 2024 AGENDA Page 3

3. Initiative Petition – Initiative Ordinance to Adopt a Special Tax on Natural Gas Consumption in Buildings 15,000 Sq. Ft. or Larger (Continued from July 9, 2024) (Item contains revised material)
From: City Manager
Recommendation:

1. Adopt a Resolution submitting the measure, without alteration, to a vote of the people at the November 5, 2024 General Municipal Election.

2. Designate, by motion, specific members of the Council to file ballot measure arguments on this measure as provided for in Elections Code Section 9282.

Financial Implications: No direct fiscal impacts
Contact: Mark Numainville, City Clerk, (510) 981-6900

4. Initiative Petition – Initiative Ordinance Requiring the Adoption of Minimum Indoor Air Quality Standards in City-Owned and City-Leased Buildings (Continued from July 9, 2024)
From: City Manager
Recommendation:

1. Take action on the initiative petition to:
a. Adopt the provisions of the measure without alteration. -OR-
b. Adopt a Resolution submitting the measure, without alteration, to a vote of the people at the November 5, 2024 General Municipal Election.

2. Designate, by motion, specific members of the Council to file ballot measure arguments on this measure as provided for in Elections Code Section 9282.

Financial Implications: No direct fiscal impacts
Contact: Mark Numainville, City Clerk, (510) 981-6900

5. Community Survey Results and Direction on Potential November 2024 Arts & Culture Ballot Measure
From: City Manager
Recommendation:

1. Receive the presentation of the results of the community survey; and

2. Provide direction to staff on whether to prepare final language for City Council approval or decide not to place the measure on the November 2024 ballot.

Financial Implications: None at this time
Contact: Anne Cardwell, City Manager's Office, (510) 981-7000

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Action Calendar
Tuesday, July 30, 2024 AGENDA Page 4
6a. Ballot Measure – Tax Measure to Reauthorize the General Tax on the Distribution of Sugar-Sweetened Beverage Products
From: City Attorney
Recommendation:

1. Adopt a Resolution placing the attached measure reauthorizing the general tax on the distribution of sugar-sweetened beverages on the ballot for the November 5, 2024 General Municipal Election.

2. Designate, by motion, specific members of the Council to file ballot measure arguments on this measure as provided for in Elections Code Section 9282.

Financial Implications:

Contact: Farimah Brown, City Attorney, (510) 981-6950

6b. Ballot Measure – Tax Measure to Fund Berkeley Public Library Operations and Services
From: City Attorney
Recommendation:

1. Adopt a Resolution placing the attached special parcel tax measure for library operations and services on the ballot for the November 5, 2024 General Municipal Election.

2. Designate, by motion, specific members of the Council to file ballot measure arguments on this measure as provided for in Elections Code Section 9282.

Financial Implications: See report
Contact: Farimah Brown, City Attorney, (510) 981-6950, Tess Mayer, Library, (510) 981-6100

6c. Ballot Measure – Increasing the Parks, Trees and Landscaping Maintenance Tax
From: City Attorney
Recommendation:

1. Adopt a Resolution placing the attached measure to increase the parks, trees and landscaping maintenance tax on the ballot at the November 5, 2024 General Municipal Election.

2. Designate, by motion, specific members of the Council to file ballot measure arguments on this measure as provided for in Elections Code Section 9282.

Financial Implications: See report
Contact: Farimah Brown, City Attorney, (510) 981-6950, LaTanya Bellow, City Manager's Office, (510) 981-7000

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Action Calendar
Tuesday, July 30, 2024 AGENDA Page 5
6d. Ballot Measure Amending Chapter 7.52 of the Berkeley Municipal Code to Increase and Extend the General Real Property Transfer Tax From: City Attorney
Recommendation:

1. Adopt a Resolution placing the attached measure to increase and extend the City’s Real Property Transfer Tax on the ballot at the November 5, 2024 General Municipal Election.

2. Designate, by motion, specific members of the Council to file ballot measure arguments on this measure as provided for in Elections Code Section 9282.

Financial Implications: See report
Contact: Farimah Brown, City Attorney, (510) 981-6950, LaTanya Bellow, City Manager's Office, (510) 981-7000

7. Placing the Berkeley Tenant Protection and Right to Organize Act on the November 5, 2024 Ballot
From: Councilmember Lunaparra (Author)
Recommendation:

1. Refer to staff to write a resolution submitting the Berkeley Tenant Protection and Right to Organize Act to a vote of the people at the November 5, 2024 General Municipal Election.

2. Designate, by motion, specific members of the Council to file ballot measure arguments on this measure as provided for in Elections Code Section 9282.

Financial Implications: See report
Contact: Cecilia Lunaparra, Councilmember, District 7, (510) 981-7170

8. Alternative Ballot Measure to Large Buildings Fossil Fuel Emissions Tax Ballot Initiative
From: Councilmember Tregub (Author)
Recommendation:

Adopt a Resolution to place on the ballot an alternative measure to the initiative- submitted Fossil Fuel Emission Tax Ballot Measure for Large Buildings. This alternative measure was crafted with input from various stakeholders, including labor, environmental organizations, and the small business and nonprofit community. -OR-
Direct staff to provide analysis, by the August 5, 2024, Special Meeting of the Berkeley City Council, of placing on the ballot a companion measure to the above- referenced initiative-submitted Fossil Fuel Emission Tax Ballot Measure, and to recommend alternative actions to mitigate certain unintended consequences of the initiative should it be adopted by Berkeley voters.

Financial Implications: See report
Contact: Igor Tregub, Councilmember, District 4, (510) 981-7140

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Information Reports
Tuesday, July 30, 2024 AGENDA Page 6

9. Analysis and Response to Questions regarding Two Pavement/Sidewalk- Related Voter Initiatives on the November 5, 2024 Ballot From: City Manager
Contact: Terrance Davis, Public Works, (510) 981-6300

10. Section 9212 Report: Large Buildings Fossil Fuel Emissions Tax From: City Manager
Contact: Jordan Klein, Planning and Development, (510) 981-7400

11. Analysis and Response regarding the Aerosols Requirements of the “Healthy City Buildings” Voter Initiative on the November 5, 2024 Ballot From: City Manager
Contact: Terrance Davis, Public Works, (510) 981-6300
Adjournment
I hereby request that the City Clerk of the City of Berkeley cause personal notice to be given to each member of the Berkeley City Council on the time and place of said meeting, forthwith.

IN WITNESS WHEREOF, I have hereunto set my hand and caused the official seal of the City of Berkeley to be affixed on July 25, 2024.

Jesse Arreguin, Mayor
Public Notice – this Proclamation serves as the official agenda for this meeting.

ATTEST:

Date: July 25, 2024
Mark Numainville, City Clerk

NOTICE CONCERNING YOUR LEGAL RIGHTS : If you object to a decision by the City Council to approve or deny a use permit or variance for a project the following requirements and restrictions apply:
1) No lawsuit challenging a City decision to deny (Code Civ. Proc. §1094.6(b)) or approve (Gov. Code 65009(c)(5)) a use permit or variance may be filed more than 90 days after the date the Notice of Decision of the action of the City Council is mailed. Any lawsuit not filed within that 90 -day period will be barred. 2) In any lawsuit that may be filed against a City Council decision to approve or deny a use permit or variance, the issues and evidence will be limited to those raised by you or someone else, orally or in writing, at a public hearing or prior to the close of the last public hearing on the project.

Archived indexed video streams are available at:
https://berkeleyca.gov/your-government/city-council/city-council-agendas.

Channel 33 rebroadcasts the following Wednesday at 9:00 a.m. and Sunday at 9:00 a.m.

Communications to the City Council are public record and will become part of the City’s electronic records, which are accessible through the City’s website. Please note: e-mail addresses, names, addresses, and other contact information are not required, but if included in any communication to the City Council, will become part of the public record. If you do not want your e-mail address or

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Tuesday, July 30, 2024 AGENDA Page 7
any other contact information to be made public, you may deliver communications via U.S. Postal Service to the City Clerk Department at 2180 Milvia Street. If you do not want your contact information included in the public record, please do not include that information in your communication. Please contact the City Clerk Department for further information.

Any writings or documents provided to a majority of the City Council regarding any item on this agenda will be made available for public inspection at the public counter at the City Clerk Department located on the first floor of City Hall located at 2180 Milvia Street as well as posted on the City's website at https://berkeleyca.gov/.

Agendas and agenda reports may be accessed via the Internet at:
https://berkeleyca.gov/your-government/city-council/city-council-agendas and may be read at reference desks at the following locations:

City Clerk Department - 2180 Milvia Street, First Floor Tel: 510-981-6900, TDD: 510-981-6903, Fax: 510-981-6901 Email: [email protected]

Libraries: Main – 2090 Kittredge Street,
Claremont Branch – 2940 Benvenue, West Branch – 1125 University, North Branch – 1170 The Alameda, Tarea Hall Pittman South Branch – 1901 Russell

COMMUNICATION ACCESS INFORMATION:

This meeting is being held in a wheelchair accessible location.

To request a disability-related accommodation(s) to participate in the meeting, including auxiliary aids or services, please contact the Disability Services specialist at (510) 981-6418 (V) or (510) 981-6347 (TDD) at least three business days before the meeting date.

Please refrain from wearing scented products to this meeting.

Captioning services are provided at the meeting, on B -TV, and on the Internet. In addition, assisted listening devices for the hearing impaired are available from the City Clerk prior to the meeting, and are to be returned before the end of the meeting.

Communications
Council rules limit action on Communications to referral to the City Manager and/or Boards and Commissions for investigation and/or recommendations. All communications submitted to Council are public record. Copies of individual communications are available for viewing at the City Clerk Department and through Records Online.

Item 3. Initiative Petition – Initiative Ordinance to Adopt a Special Tax on Natural Gas Consumption in Buildings 15,000 Sq. Ft. or Larger

1. Tom Parrish, on behalf of Berkeley Repertory Theatre Item 5. Community Survey Results and Direction on Potential November 2024 Arts & Culture Ballot Measure

2. Civic Arts Commission

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Office of the City Manager
2180 Milvia Street, Berkeley, CA 94704 ● Tel: (510) 981-7000 ● TDD: (510) 981-6903 ● Fax: (510) 981-7099 E-Mail: [email protected] Website: http://www.berkeleyca.gov

ACTION CALENDAR
July 30, 2024
(Continued from July 9, 2024)
To: Honorable Mayor and Members of the City Council
From: Dee Williams-Ridley, City Manager
Submitted by: Mark Numainville, City Clerk
Subject: Initiative Petition – Ordinance Creating a Parcel Tax for the Purpose of Funding Repairs and Improvements to Streets, Sidewalks and Pedestrian Paths (Fix the Streets & Sidewalks)

RECOMMENDATION
1) Take action on the initiative petition to:
a) Adopt the provisions of the measure without alteration. -OR-
b) Adopt a Resolution submitting the measure, without alteration, to a vote of the people at the November 5, 2024 General Municipal Election.
2) Designate, by motion, specific members of the Council to file ballot measure arguments on this measure as provided for in Elections Code Section 9282.

FISCAL IMPACTS OF RECOMMENDATION
No direct fiscal impacts related to the recommended action.

CURRENT SITUATION AND ITS EFFECTS
An initiative petition titled “Ordinance Creating a Parcel tax for the Purpose of Funding Repairs and Improvement to Streets, Sidewalks and Pedestrian Paths (Fix the Streets & Sidewalks)” was filed with the City Clerk on May 9, 2024. The proponents of this petition submitted 4,366 prima facie signatures.

Under Berkeley City Charter Article XIII, a successful initiative petition must include valid signatures of at least 5% (2,985) of the votes for all candidates for Mayor in November 2020 (57,885).

The Alameda County Registrar of Voters verified the signatures by reviewing a random sampling of 500 signatures in accordance with State Elections Code §9215. This statistical sampling found 471 valid signatures. When this ratio of valid signatures is applied to the actual number of signatures submitted, it results in a validity rate of 124%, which exceeds the required threshold in the state Elections Code for the petition to be

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Initiative Petition ACTION CALENDAR
July 30, 2024
deemed sufficient. Therefore, the petition was certified by the Registrar of Voters as being sufficient on May 23, 2024.

Additionally, with respect to who can author arguments for measures placed on the ballot by petition, Elections Code Section 9282 provides the City Council may authorize the Council as a whole, or members of the Council, to submit an argument against the initiative ordinance.

BACKGROUND
Pursuant to the City Charter, Article XIII §92, once a petition has been found to have a sufficient amount of signatures, the City Council must consider whether to a) Adopt said ordinance without alteration within twenty days after the attachment of the City Clerk’s certificate of sufficiency to the accompanying petition (subject to a referendary vote, under the provision of Article XIV of this Charter); or b) Submit the ordinance to the voters of the City of Berkeley at the next general election.

ENVIRONMENTAL SUSTAINABILITY AND CLIMATE IMPACTS
There are no identifiable environmental effects or climate impacts associated with the subject of this report.

RATIONALE FOR RECOMMENDATION
The proposed action is mandated by state codes and the provisions of the City Charter.

ALTERNATIVE ACTIONS CONSIDERED
None.

CONTACT PERSON
Mark Numainville, City Clerk, 981-6900
Attachments:

1. Resolution
Exhibit A: Full Text of Measure

2. City Clerk’s Certificate of Sufficiency

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RESOLUTION NO. ##,###-N.S.

SUBMITTING TO THE BERKELEY ELECTORATE AN INITIATIVE ORDINANCE

CREATING A PARCEL TAX FOR THE PURPOSE OF FUNDING REPAIRS AND

IMPROVEMENTS TO STREETS, SIDEWALKS AND PEDESTRIAN PATHS (FIX THE STREETS AND SIDEWALKS) FOR THE NOVEMBER 5, 2024 BALLOT
WHEREAS, the Berkeley City Council has elected to submit to the voters at the November 5, 2024 General Municipal Election, an initiative measure Creating a Parcel tax for the Purpose of Funding Repairs and Improvement to Streets, Sidewalks and Pedestrian Paths (Fix the Streets & Sidewalks); and
WHEREAS, certain actions are required in connection with said election; and WHEREAS, the Council has requested that the Alameda County Board of Supervisors consolidate the General Municipal Election with the Presidential General Election; and WHEREAS, the Council desires to submit all measures to be placed upon the ballot at said consolidated election.

NOW THEREFORE, BE IT RESOLVED by the Council of the City of Berkeley that the Board of Supervisors of Alameda County is hereby requested to include on the ballots and sample ballots the measure enumerated above to be voted on by the voters of the qualified electors of the City of Berkeley.

BE IT FURTHER RESOLVED that full text of the measure and the City Attorney’s analysis shall be printed in the Voter Information Pamphlet mailed to all voters in the City of Berkeley.

BE IT FURTHER RESOLVED that the above enumerated measure requires a majority vote threshold for passage.

BE IT FURTHER RESOLVED that the City Clerk is hereby directed to cause the posting, publication and printing of notices, pursuant to the requirements of the Charter of the City of Berkeley, the Government Code and the Elections Code of the State of California.

BE IT FURTHER RESOLVED that the Registrar of Voters of Alameda County is requested to perform services in connection with said election at the request of the City Clerk.

BE IT FURTHER RESOLVED that the City of Berkeley agrees to reimburse the County of Alameda in full for the cost of election services performed.

BE IT FURTHER RESOLVED that the City Clerk is hereby authorized to enter into any contracts necessary for election consulting services, temporary employment services, printing services, and any such other supplies and services as may be required by the statutes of the State of California and the Charter of the City of Berkeley for the conduct of the November General Municipal Election.

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BE IT FURTHER RESOLVED that Pursuant to Elections Code Section 9285 (b), the City Council hereby adopts the provisions of Elections Code Section 9285 (a) providing for the filing of rebuttal arguments for city ballot measures.

BE IT FURTHER RESOLVED that said proposed initiative measure shall appear and be printed upon the ballots to be used at said election as follows:

CITY OF BERKELEY INITIATIVE ORDINANCE
YES
Shall the measure creating a special parcel tax for the purposes of street and sidewalk repair, repaving and reconstruction, pedestrian safety projects, traffic-calming measures on bicycle boulevards, and environmental infrastructure, at a rate of $0.13 per square foot of improvements, which may be increased annually for inflation, generating approximately $10.5 million annually for 12 years, provided the City continues to fund street maintenance and repair at levels established in 2022, be adopted?
NO
BE IT FURTHER RESOLVED that the text of the initiative ordinance be shown as Exhibit A, attached hereto and made a part hereof.

Exhibits
A: Text of Ordinance

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Office of the City Manager
2180 Milvia Street, Berkeley, CA 94704 ● Tel: (510) 981-7000 ● TDD: (510) 981-6903 ● Fax: (510) 981-7099 E-Mail: [email protected] Website: http://www.berkeleyca.gov

ACTION CALENDAR
July 30, 2024
(Continued from July 9, 2024)
To: Honorable Mayor and Members of the City Council
From: Dee Williams-Ridley, City Manager
Submitted by: Mark Numainville, City Clerk
Subject: Initiative Petition – Ordinance to Establish a Parcel Tax to Fund Repairs and Improvements to Streets, Sidewalks, and Pedestrian Paths (SAFE

STREETS)

FISCAL IMPACTS OF RECOMMENDATION
No direct fiscal impacts related to the recommended action.

CURRENT SITUATION AND ITS EFFECTS
An initiative petition titled “City of Berkeley Ordinance to Establish a Parcel Tax to Fund Repairs and Improvements to Streets, Sidewalks and Pedestrian Path (SAFE STREETS)” was filed with the City Clerk on May 9, 2024. The proponents of this petition submitted 3,874 prima facie signatures.

Under Berkeley City Charter Article XIII, a successful initiative petition must include valid signatures of at least 5% (2,985) of the votes for all candidates for Mayor in November 2020 (57,885).

The Alameda County Registrar of Voters verified the signatures based on the line-by-line examination set forth in accordance with State Elections Code §9115(b). The petition was certified by the Registrar of Voters as being sufficient on June 7, 2024.

Additionally, with respect to who can author arguments for measures placed on the ballot by petition, Elections Code Section 9282 provides the City Council may authorize the

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Initiative Petition ACTION CALENDAR
July 30, 2024
Council as a whole, or members of the Council, to submit an argument against the initiative ordinance.

ENVIRONMENTAL SUSTAINABILITY AND CLIMATE IMPACTS
There are no identifiable environmental effects or climate impacts associated with the subject of this report.

RATIONALE FOR RECOMMENDATION
The proposed action is mandated by state codes and the provisions of the City Charter.

ALTERNATIVE ACTIONS CONSIDERED
None.

CONTACT PERSON
Mark Numainville, City Clerk, 981-6900
Attachments:

1. Resolution
Exhibit A: Full Text of Measure

2. City Clerk’s Certificate of Sufficiency

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RESOLUTION NO. ##,###-N.S.

SUBMITTING TO THE BERKELEY ELECTORATE AN INITIATIVE ORDINANCE TO

ESTABLISH A PARCEL TAX TO FUND REPAIRS AND IMPROVEMENTS TO STREETS, SIDEWALKS AND PEDESTRIAN PATHS (SAFE STREETS) FOR THE NOVEMBER 5, 2024 BALLOT
WHEREAS, the Berkeley City Council has elected to submit to the voters at the November 5, 2024 General Municipal Election, an initiative measure to Establish a Parcel Tax to Fund Repairs and Improvements to Streets, Sidewalks, and Pedestrian Paths (SAFE STREETS); and
WHEREAS, certain actions are required in connection with said election; and WHEREAS, the Council has requested that the Alameda County Board of Supervisors consolidate the General Municipal Election with the Presidential General Election; and WHEREAS, the Council desires to submit all measures to be placed upon the ballot at said consolidated election.

BE IT FURTHER RESOLVED that full text of the measure and the City Attorney’s analysis shall be printed in the Voter Information Pamphlet mailed to all voters in the City of Berkeley.

BE IT FURTHER RESOLVED that the above enumerated measure requires a majority vote threshold for passage.

BE IT FURTHER RESOLVED that the Registrar of Voters of Alameda County is requested to perform services in connection with said election at the request of the City Clerk.

BE IT FURTHER RESOLVED that the City of Berkeley agrees to reimburse the County of Alameda in full for the cost of election services performed.

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BE IT FURTHER RESOLVED that said proposed initiative measure shall appear and be printed upon the ballots to be used at said election as follows:

CITY OF BERKELEY INITIATIVE ORDINANCE
YES
Shall the measure creating a special parcel tax for the purposes of street, sidewalk, and pedestrian path repair, repaving, and reconstruction, safety improvements, and environmental infrastructure, at a rate of $0.17 per square foot of improvements to dwelling units and $0.25 per square foot of improvements to other property, which may be increased annually for inflation; and generating approximately $15 million annually for 14 years, provided other funding for street maintenance is maintained, be adopted?
NO
BE IT FURTHER RESOLVED that the text of the initiative ordinance be shown as Exhibit A, attached hereto and made a part hereof.

Exhibits
A: Text of Ordinance

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Office of the City Manager
2180 Milvia Street, Berkeley, CA 94704 ● Tel: (510) 981-7000 ● TDD: (510) 981-6903 ● Fax: (510) 981-7099 E-Mail: [email protected] Website: https://berkeleyca.gov/

REVISED AGENDA MATERIAL
for Supplemental Packet 1
Meeting Date:

Item Number:

July 9, 2024
19 Item Description: Initiative Petition – Initiative Ordinance to Adopt a Special Tax on Natural Gas Consumption in Buildings 15,000 Sq. Ft. or Larger Submitted by: Farimah Faiz Brown, City Attorney
This supplemental includes revised ballot question language for this initiative petition.

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Office of the City Manager
2180 Milvia Street, Berkeley, CA 94704 ● Tel: (510) 981-7000 ● TDD: (510) 981-6903 ● Fax: (510) 981-7099 E-Mail: [email protected] Website: http://www.berkeleyca.gov

ACTION CALENDAR
July 9, 2024
To: Honorable Mayor and Members of the City Council
From: Dee Williams-Ridley, City Manager
Submitted by: Mark Numainville, City Clerk
Subject: Initiative Petition – Initiative Ordinance to Adopt a Special Tax on Natural Gas Consumption in Buildings 15,000 Sq. Ft. or Larger

FISCAL IMPACTS OF RECOMMENDATION
No direct fiscal impacts related to the recommended action.

CURRENT SITUATION AND ITS EFFECTS
An initiative petition titled “Initiative Ordinance to Adopt a Special Tax on Natural Gas Consumption in Buildings 15,000 Sq. Ft. or Larger” was filed with the City Clerk on May 15, 2024. The proponents of this petition submitted 4,580 signatures.

Under Berkeley City Charter Article XIII, a successful initiative petition must include valid signatures of at least 5% (2,985) of the votes for all candidates for Mayor in November 2020 (57,885).

The Alameda County Registrar of Voters verified the signatures by reviewing a random sampling of 500 signatures in accordance with State Elections Code §9215. This statistical sampling found 404 valid signatures. When this ratio of valid signatures is applied to the actual number of signatures submitted, it results in a validity rate of 124%, which exceeds the required threshold in the state Elections Code for the petition to be deemed sufficient. Therefore, the petition was certified by the Registrar of Voters as being sufficient on May 28, 2024.

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Initiative Petition ACTION CALENDAR
July 9, 2024
Additionally, with respect to who can author arguments for measures placed on the ballot by petition, Elections Code Section 9282 provides the City Council may authorize the Council as a whole, or members of the Council, to submit an argument against the initiative ordinance.

ENVIRONMENTAL SUSTAINABILITY AND CLIMATE IMPACTS
There are no identifiable environmental effects or climate impacts associated with the subject of this report.

RATIONALE FOR RECOMMENDATION
The proposed action is mandated by state codes and the provisions of the City Charter.

ALTERNATIVE ACTIONS CONSIDERED
None.

CONTACT PERSON
Mark Numainville, City Clerk, 981-6900
Attachments:

1. Resolution
Exhibit A: Full Text of Measure

2. City Clerk’s Certificate of Sufficiency

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RESOLUTION NO. ##,###-N.S.

SUBMITTING TO THE BERKELEY ELECTORATE AN INITIATIVE ORDINANCE TO ADOPT A SPECIAL TAX ON NATURAL GAS CONSUMPTION IN BUILDINGS 15,000 SQ. FT. OR LARGER FOR THE NOVEMBER 5, 2024 BALLOT
WHEREAS, the Berkeley City Council has elected to submit to the voters at the November 5, 2024 General Municipal Election, an initiative measure to Adopt a Special Tax on Natural Gas Consumption in Buildings 15,000 Sq. Ft. or Larger; and WHEREAS, certain actions are required in connection with said election; and WHEREAS, the Council has requested that the Alameda County Board of Supervisors consolidate the General Municipal Election with the Presidential General Election; and WHEREAS, the Council desires to submit all measures to be placed upon the ballot at said consolidated election.

BE IT FURTHER RESOLVED that full text of the measure and the City Attorney’s analysis shall be printed in the Voter Information Pamphlet mailed to all voters in the City of Berkeley.

BE IT FURTHER RESOLVED that the above enumerated measure requires a majority vote threshold for passage.

BE IT FURTHER RESOLVED that the Registrar of Voters of Alameda County is requested to perform services in connection with said election at the request of the City Clerk.

BE IT FURTHER RESOLVED that the City of Berkeley agrees to reimburse the County of Alameda in full for the cost of election services performed.

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BE IT FURTHER RESOLVED that said proposed initiative measure shall appear and be printed upon the ballots to be used at said election as follows:

CITY OF BERKELEY INITIATIVE ORDINANCE
YES
Shall the measure adopting a tax of $2.9647/therm of natural gas consumed annually in buildings of 15,000 square feet or larger except government buildings, single-family residences, and residential buildings with at least 50% affordable units, adjusted annually for inflation plus 6%; allocating revenues to building decarbonization programs, and administration; and establishing an oversight committee, generating an estimated $26.7 million the first year and more thereafter until its expiration in December 31, 2050, be adopted? NO
BE IT FURTHER RESOLVED that the text of the initiative ordinance be shown as Exhibit A, attached hereto and made a part hereof.

Exhibits
A: Text of Ordinance

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Office of the City Manager
2180 Milvia Street, Berkeley, CA 94704 ● Tel: (510) 981-7000 ● TDD: (510) 981-6903 ● Fax: (510) 981-7099 E-Mail: [email protected] Website: http://www.berkeleyca.gov

ACTION CALENDAR
July 30, 2024
(Continued from July 9, 2024)
To: Honorable Mayor and Members of the City Council
From: Dee Williams-Ridley, City Manager
Submitted by: Mark Numainville, City Clerk
Subject: Initiative Petition – Initiative Ordinance to Adopt a Special Tax on Natural Gas Consumption in Buildings 15,000 Sq. Ft. or Larger

FISCAL IMPACTS OF RECOMMENDATION
No direct fiscal impacts related to the recommended action.

Under Berkeley City Charter Article XIII, a successful initiative petition must include valid signatures of at least 5% (2,985) of the votes for all candidates for Mayor in November 2020 (57,885).

The Alameda County Registrar of Voters verified the signatures by reviewing a random sampling of 500 signatures in accordance with State Elections Code §9215. This statistical sampling found 404 valid signatures. When this ratio of valid signatures is applied to the actual number of signatures submitted, it results in a validity rate of 124%, which exceeds the required threshold in the state Elections Code for the petition to be deemed sufficient. Therefore, the petition was certified by the Registrar of Voters as being sufficient on May 28, 2024.

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Initiative Petition ACTION CALENDAR
July 30, 2024
Additionally, with respect to who can author arguments for measures placed on the ballot by petition, Elections Code Section 9282 provides the City Council may authorize the Council as a whole, or members of the Council, to submit an argument against the initiative ordinance.

ENVIRONMENTAL SUSTAINABILITY AND CLIMATE IMPACTS
There are no identifiable environmental effects or climate impacts associated with the subject of this report.

RATIONALE FOR RECOMMENDATION
The proposed action is mandated by state codes and the provisions of the City Charter.

ALTERNATIVE ACTIONS CONSIDERED
None.

CONTACT PERSON
Mark Numainville, City Clerk, 981-6900
Attachments:

1. Resolution
Exhibit A: Full Text of Measure

2. City Clerk’s Certificate of Sufficiency

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RESOLUTION NO. ##,###-N.S.

BE IT FURTHER RESOLVED that full text of the measure and the City Attorney’s analysis shall be printed in the Voter Information Pamphlet mailed to all voters in the City of Berkeley.

BE IT FURTHER RESOLVED that the above enumerated measure requires a majority vote threshold for passage.

BE IT FURTHER RESOLVED that the Registrar of Voters of Alameda County is requested to perform services in connection with said election at the request of the City Clerk.

BE IT FURTHER RESOLVED that the City of Berkeley agrees to reimburse the County of Alameda in full for the cost of election services performed.

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BE IT FURTHER RESOLVED that said proposed initiative measure shall appear and be printed upon the ballots to be used at said election as follows:

CITY OF BERKELEY INITIATIVE ORDINANCE
YES
Shall the measure adopting a tax of $2.9647/therm of natural gas consumed annually in buildings of 15,000 square feet or larger except government buildings, single-family residences, and residential buildings with at least 50% affordable units, adjusted annually for inflation plus 6%; allocating revenues to building decarbonization programs, and administration; and establishing an oversight committee, generating an estimated $___ million the first year and more thereafter until its expiration in December 31, 2050, be adopted?
NO
BE IT FURTHER RESOLVED that the text of the initiative ordinance be shown as Exhibit A, attached hereto and made a part hereof.

Exhibits
A: Text of Ordinance

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Office of the City Manager
2180 Milvia Street, Berkeley, CA 94704 ● Tel: (510) 981-7000 ● TDD: (510) 981-6903 ● Fax: (510) 981-7099 E-Mail: [email protected] Website: http://www.berkeleyca.gov

ACTION CALENDAR
July 30, 2024
(Continued from July 9, 2024)
To: Honorable Mayor and Members of the City Council
From: Dee Williams-Ridley, City Manager
Submitted by: Mark Numainville, City Clerk
Subject: Initiative Petition – Initiative Ordinance Requiring the Adoption of Minimum Indoor Air Quality Standards in City-Owned and City-Leased Buildings

FISCAL IMPACTS OF RECOMMENDATION
No direct fiscal impacts related to the recommended action.

CURRENT SITUATION AND ITS EFFECTS
An initiative petition titled “Initiative Ordinance Requiring the Adoption of Minimum Indoor Air Quality Standards in City-Owned and City-Leased Buildings” was filed with the City Clerk on May 15, 2024. The proponents of this petition submitted 4,417 prima facie signatures.

Under Berkeley City Charter Article XIII, a successful initiative petition must include valid signatures of at least 5% (2,985) of the votes for all candidates for Mayor in November 2020 (57,885).

The Alameda County Registrar of Voters verified the signatures by reviewing a random sampling of 500 signatures in accordance with State Elections Code §9215. This statistical sampling found 404 valid signatures. When this ratio of valid signatures is applied to the actual number of signatures submitted, it results in a validity rate of 120%, which exceeds the required threshold in the state Elections Code for the petition to be deemed sufficient. Therefore, the petition was certified by the Registrar of Voters as being sufficient on May 28, 2024.

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ENVIRONMENTAL SUSTAINABILITY AND CLIMATE IMPACTS
There are no identifiable environmental effects or climate impacts associated with the subject of this report.

RATIONALE FOR RECOMMENDATION
The proposed action is mandated by state codes and the provisions of the City Charter.

ALTERNATIVE ACTIONS CONSIDERED
None.

CONTACT PERSON
Mark Numainville, City Clerk, 981-6900
Attachments:

1. Resolution
Exhibit A: Full Text of Measure

2. City Clerk’s Certificate of Sufficiency

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RESOLUTION NO. ##,###-N.S.

SUBMITTING TO THE BERKELEY ELECTORATE AN INITIATIVE ORDINANCE

REQUIRING THE ADOPTION OF MINIMUM INDOOR AIR QUALITY STANDARDS IN CITY-OWNED AND CITY-LEASED BUILDINGS FOR THE NOVEMBER 5, 2024 BALLOT WHEREAS, the Berkeley City Council has elected to submit to the voters at the November 5, 2024 General Municipal Election, an initiative measure Requiring the Adoption of Minimum Indoor Air Quality Standards in City-Owned and City-Leased Buildings; and WHEREAS, certain actions are required in connection with said election; and WHEREAS, the Council has requested that the Alameda County Board of Supervisors consolidate the General Municipal Election with the Presidential General Election; and WHEREAS, the Council desires to submit all measures to be placed upon the ballot at said consolidated election.

BE IT FURTHER RESOLVED that full text of the measure and the City Attorney’s analysis shall be printed in the Voter Information Pamphlet mailed to all voters in the City of Berkeley.

BE IT FURTHER RESOLVED that the above enumerated measure requires a majority vote threshold for passage.

BE IT FURTHER RESOLVED that the Registrar of Voters of Alameda County is requested to perform services in connection with said election at the request of the City Clerk.

BE IT FURTHER RESOLVED that the City of Berkeley agrees to reimburse the County of Alameda in full for the cost of election services performed.

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BE IT FURTHER RESOLVED that said proposed initiative measure shall appear and be printed upon the ballots to be used at said election as follows:

CITY OF BERKELEY INITIATIVE ORDINANCE
YES
Shall the measure setting indoor air quality standards for City-owned and -leased buildings; prohibiting compliance with those standards through the use of air filtration or disinfection technologies emitting ozone, volatile organic compounds, oxidation byproducts, excessive sound, or ultraviolet light; requiring repair, closure, evacuation, and/or provision of alternative services to the public due to building closure when standards are not met; and creating a private right to sue over alleged violations, be adopted?
NO
BE IT FURTHER RESOLVED that the text of the initiative ordinance be shown as Exhibit A, attached hereto and made a part hereof.

Exhibits
A: Text of Ordinance

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Office of the City Manager
2180 Milvia Street, Berkeley, CA 94704 ● Tel: (510) 981-7000 ● TDD: (510) 981-6903 ● Fax: (510) 981-7099 E-Mail: [email protected] Website: https://berkeleyca.gov/

ACTION CALENDAR
July 30, 2024
To: Honorable Mayor and Members of the City Council
From: LaTanya Bellow, Interim City Manager
Submitted by: Anne Cardwell, Deputy City Manager
Subject: Community Survey Results and Direction on Potential November 2024 Arts & Culture Ballot Measure

RECOMMENDATION
1) Receive the presentation of the results of the community survey; and 2) Provide direction to staff on whether to prepare final language for City Council approval or decide not to place the measure on the November 2024 ballot.

FISCAL IMPACTS OF RECOMMENDATION
None at this time.

CURRENT SITUATION AND ITS EFFECTS
At the June 14th City Council meeting, the Council provided staff with the following direction:

Authorize Mayor Arreguin to work with staff and Lake Research on questions for a survey; begin drafting the measure with possible funding mechanisms of 2% TOT increase, maximum allowable sales tax increase, and 4-cents per square foot parcel tax; return to Council for consideration of the options and the polling results.

The results of this survey have been compiled and will be presented to the City Council at the July 30, 2024 meeting.

Context – November 2024 Ballot
The following Berkeley voter initiatives have either been placed on the November 2024 ballot, qualified for the ballot and pending the July 30 Council action, or are undergoing petition signature checks:

Placed on the Ballot:
 Initiative Ordinance Prohibiting Concentrated Animal Feeding Operations in the City of Berkeley (CAFO Prohibition)

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Community Survey Results and Direction on Potential November 2024 Arts & Culture Ballot Measure ACTION CALENDAR
July 30, 2024
 Initiative Ordinance Establishing Direct Rental Payments and Amending the Rent Stabilization Ordinance (Rent Relief and Homeowner Protections)  Ballot Measure Increasing the City’s Appropriation Limit to Allow Expenditure of Tax Proceeds for Fiscal Years 2025 through 2028
Pending Action/Direction on July 30:
 Ordinance to Establish a Parcel Tax to Fund Repairs and Improvements to Streets, Sidewalks, and Pedestrian Paths (SAFE STREETS)  Ordinance Creating a Parcel Tax for the Purpose of Funding Repairs and Improvements to Streets, Sidewalks and Pedestrian Paths (Fix the Streets & Sidewalks)
 Initiative Ordinance Requiring the Adoption of Minimum Indoor Air Quality Standards in City-Owned and City-Leased Buildings (Indoor Air Quality)  Initiative Ordinance to Adopt a Special Tax on Natural Gas Consumption in Buildings 15,000 Sq. Ft. or Larger (Natural Gas Tax)
 Extension and Amendment of Property Transfer Tax Measure (Measure P)  Extend the Tax on Sugar Sweetened Beverages
 Property Tax Measure for Library Services, Building Maintenance, Collections, and Staffing
 Increase the Parks Tax for Park Maintenance, Landscaping, and Tree Planting  Revenue Measure to Provide Funding for Arts and Culture Organizations Did Not Qualify:

Initiative to Amend Portions of Rent Stabilization and Eviction for Good Cause Ordinance (Berkeley Municipal Code Chapter 13.76) (Tenant Protection Measure) Final, adopted, signed resolutions that contain the exact text of all measures, including the 75-word ballot question, must be delivered to the Alameda County Registrar of Voters Office by the August 9 deadline.

BACKGROUND
Consistent with City Council direction on June 14, Lake Research Partners (LRP) designed and administered a community survey, which was conducted by live telephone interview and text-to-online. The survey reached a total of 500 likely November 2024 election voters in Berkeley, and was conducted June 27 - 30, 2024.

The survey asked participants about their top priorities, as well as whether they would be receptive to three different types of revenue measures to support the arts and culture organizations, specifically parcel tax, sales tax and Transient Occupancy Tax (TOT).

Both versions of the arts measure parcel tax posed to survey participants (i.e., surge and no surge) would fall far short of the 2/3 majority needed to pass. The sales tax is not popular, falling roughly 20 points short of a majority it shows little chance of passing.

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Community Survey Results and Direction on Potential November 2024 Arts & Culture Ballot Measure ACTION CALENDAR
July 30, 2024
Increasing the Transient Occupancy Tax (TOT) tax to support the arts has about equal numbers voting Yes and No, but given the large undecided vote (14%) - it is also currently falling short of the simple majority it would need to pass.

The top priorities for Berkeley voters continue to be affordable housing (51%) and homelessness services (46%), followed by deteriorating streets and sidewalks (36%) and planting and maintaining trees and improving parks (20%). Expanding library services (6%) and saving and sustaining arts and culture (6%) were rated as relatively lower priorities for most voters.

LRP has conducted community surveys for the City of Berkeley in every election cycle since 2012. A table of survey results compared to corresponding ballot measures is attached here - recognizing that no survey is perfectly predictive of election results, particularly several months before an election or when the terms of the actual measure are different from the version tested. Also attached is a detailed statement of LRP's methodology for surveys of likely voters in Berkeley.

ENVIRONMENTAL SUSTAINABILITY AND CLIMATE IMPACTS
There are no identifiable environmental effects, climate impacts, or sustainability opportunities associated with the subject of this report.

RATIONALE FOR RECOMMENDATION
City Council direction on this potential measure is needed on July 30, 2024 in order for City staff to have sufficient time to draft final ballot language and return to Council at a special meeting (tentatively set for August 5, 2024) for formal action, should the Council wish to proceed with placing such a measure on the ballot.

ALTERNATIVE ACTIONS CONSIDERED
No alternative actions have been considered.

CONTACT PERSON
Anne Cardwell, Deputy City Manager, City Manager’s Office, (510) 981-7014 Attachments:

1. Community Survey Results – June 27-30, 2024

2. Table of Prior Community Survey Results

3. Summary of LRP Methodology

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T 202.776.9066
F 202.776.9704
www.lakeresearch.com
City of Berkeley
Banners from a survey of 500 likely
November 2024 voters in Berkeley, CA

June 27 – 30, 2024

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SURVEY METHODOLOGY

Lake Research Partners designed and administered this su rvey, which was conducted between June 27 – 30, 2024 by live telephone interview and text -to-online in English .

The survey reached 500 likely November general election voters in Berkeley, CA.

The sample was stratified by gender, age, region, region and gender, party registration , race, and race and gender to reflect the demographic composition of likely voters.

Where there were slight differences between our survey sample and the expected voting population, data were weighted accordingly.

In interpreting survey results, all sample surveys are subject to possible sampling error; that is, the results of a survey may differ from those which would be obtained if the entire population were interviewed. The size of the sampling error depends upon both the total number of respondents in the survey and the percentage distribution of responses to a particular question. For example, if 50% of respondents answered “Yes” to a particular question, we can be 95% confident that the true percent age will fall within 4.4% of this percentage, or from 45.6% to 54.4%. The table below represents the estimated sampling error for different percentage distributions of responses. Of course, the sampling error for sub -groups is greater.

Margin of Error
for Different Percentage Distributions and Different Sample Sizes (95% confidence)

Sample Size

PERCENTAGES NEAR
10 20 30 40 50 60 70 80 90
500 2.6 3.5 4.0 4.3 4.4 4.3 4.0 3.5 2.6
400 2.9 3.9 4.5 4.8 4.9 4.8 4.5 3.9 2.9
300 3.4 4.5 5.2 5.5 5.7 5.5 5.2 4.5 3.4
200 4.2 5.5 6.4 6.8 6.9 6.8 6.4 5.5 4.2
100 5.9 7.8 9.0 9.6 9.8 9.6 9.0 7.8 5.9

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City of Berkeley Voter Survey
Live Phone and Text to Online
June 27-30, 2024
N=500 Likely November 2024 General Election Voters

FINAL WEIGHTED

CENTRAL

TOTAL HILLS /SOUTH WEST
Weighted N= 500 220 135 145
Unweighted N= 500 206 135 159

Region

Council District 5, 6, 8 ......................................44 100 0 0 Council District 3, 4, 7 ......................................27 0 100 0 Council District 1, 2 ..........................................29 0 0 100

Q1. Before we begin, I need to know if I have reached you on a cell phone, and if so, are you in a place where you can talk safely?

Yes, cell and can talk safely ............................50 48 52 50 Yes, cell and cannot talk safely .............. [CALL BACK] No, not on cell, but own one ............................12 15 12 9 No, not on cell, and do not own one ..................2 2 2 1 (Don’t know/refused) ................................ [TERMINATE] Text to online....................................................36 35 33 40

Q2. Although it is some time from now, what are the chances of you voting in the November 2024 general election for President, Congress, and other offices? Are you almost certain to vote, will you probably vote, are the chances about 50-50, are you probably n ot going to vote, or are you definitely not going to vote?

Almost certain to vote ......................................95 98 95 92 Probably will vote ...............................................5 2 5 8 50-50 ........................................................ [TERMINATE] Probably not ............................................. [TERMINATE] Definitely not ............................................ [TERMINATE] Don't know................................................ [TERMINATE]

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City of Berkeley Voter Survey – June-July 2024 Page 2

CENTRAL

TOTAL HILLS /SOUTH WEST
Weighted N= 500 220 135 145
Unweighted N= 500 206 135 159

Q3. Now I’m going to read some different issues that have been identified as important needs in the city of Berkeley. If you had to choose, which one or two of the following would be the highest priority for you personally in the city of Berkeley? [RANDOMIZE]
[ACCEPT UP TO TWO RESPONSES]

Major investment in affordable housing ...........51 46 61 49 Continue rehousing and providing services
for homelessness .......................................46 45 44 49 Repairing deteriorating streets and
sidewalks....................................................36 38 36 32 Planting and maintaining trees and
improving park maintenance and
infrastructure, including the waterfront ......20 20 19 22 Electrification of gas -powered buildings to
reduce climate impact ................................11 15 10 5 Expanding Sunday hours and children’s
programming at libraries ..............................6 5 5 8 Saving and sustaining arts and culture .............6 6 8 3 (None) ................................................................1 1 2 1 (Don't know) .......................................................2 2 2 3 (Refused)............................................................1 2 0 1

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City of Berkeley Voter Survey – June-July 2024 Page 3

CENTRAL

TOTAL HILLS /SOUTH WEST
Weighted N= 500 220 135 145
Unweighted N= 500 206 135 159

Next you will [hear/see] a few different versions of a single ballot measure that may appear on the ballot this November to fund arts and culture organizations in Berkeley. This will include different ways and levels of funding for the measure. Here is the first version. [ROTATE Q4/5/6/7]

Q4. SSA: [PARCEL TAX – SURGE] This is a version of the ballot measure that would provide funding for arts and culture organizations through a parcel tax:

Shall the measure creating a special parcel tax to fund performing arts organizations, including downtown theaters and music, dance, and theater organizations, at a rate of $0.06 per square foot of improvements for the first three years, generating $5 mill ion annually, and $0.04 per square foot of improvements thereafter, generating $3.4 million annually until repealed, which rate may be increased annually for inflation, with citizen oversight and exemptions for low -income households and others, be adopted?

If the election were held today, would you vote yes or no on this measure, or are you undecided?

[IF YES/NO]: And is that Yes/No strongly or not so strongly? [IF UNDECIDED]: Well, to which side do you lean?

Yes - strongly ...................................................21 21 27 17 Yes - not so strongly ........................................11 13 11 10 Lean yes ...........................................................10 12 8 10 Undecided/DK ..................................................24 22 25 26 Lean no ..............................................................5 2 5 8 No - not so strongly ..........................................10 9 9 11 No - strongly .....................................................19 20 16 19 (Refused)............................................................0 0 0 0

Yes ...................................................................43 47 45 36 No ....................................................................33 31 30 38

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City of Berkeley Voter Survey – June-July 2024 Page 4

CENTRAL

TOTAL HILLS /SOUTH WEST
Weighted N= 500 220 135 145
Unweighted N= 500 206 135 159

Q5. SSB: [PARCEL TAX – NO SURGE] This is a version of the ballot measure that would provide funding for arts and culture organizations through a parcel tax:

Shall the measure creating a special parcel tax to fund performing arts organizations, including downtown theaters and music, dance, and theater organizations, at a rate of $0.04 per square foot of improvements, generating $3.4 million annually until repea led, which rate may be increased annually for inflation, with citizen oversight and exemptions for low -income households and others, be adopted?

If the election were held today, would you vote yes or no on this measure, or are you undecided?

[IF YES/NO]: And is that Yes/No strongly or not so strongly? [IF UNDECIDED]: Well, to which side do you lean?

Yes - strongly ...................................................26 22 25 32 Yes - not so strongly ........................................14 16 12 12 Lean yes .............................................................6 9 5 4 Undecided/DK ..................................................14 14 13 14 Lean no ..............................................................6 8 6 4 No - not so strongly ..........................................11 8 15 11 No - strongly .....................................................22 23 23 22 (Refused)............................................................1 1 2 0

Yes ...................................................................46 47 42 49 No ....................................................................39 38 43 37

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City of Berkeley Voter Survey – June-July 2024 Page 5

CENTRAL

TOTAL HILLS /SOUTH WEST
Weighted N= 500 220 135 145
Unweighted N= 500 206 135 159

Q6. [TOT TAX] Here is a different version of the ballot measure that would provide funding for arts and culture organizations through an increase in the existing transient occupancy tax on hotels:

Shall the measure raising funds for general municipal purposes; increasing the transient occupancy tax from 12% to 14%; generating an estimated $850,000 annually until repealed; clarifying applicable definitions and updating collection and reporting methods; and establishing the Arts Panel of Expert s to recommend programs to support the arts, be adopted?

If the election were held today, would you vote yes or no on this measure, or are you undecided?

[IF YES/NO]: And is that Yes/No strongly or not so strongly? [IF UNDECIDED]: Well, to which side do you lean?

Yes - strongly ...................................................15 17 19 9 Yes - not so strongly ........................................13 14 9 14 Lean yes .............................................................9 7 10 11 Undecided/DK ..................................................25 25 24 26 Lean no ..............................................................6 6 6 5 No - not so strongly ..........................................11 10 13 11 No - strongly .....................................................20 19 20 23 (Refused)............................................................1 2 0 0

Yes ...................................................................37 39 38 35 No ....................................................................37 34 38 39

Q7. [SALES TAX ] This is a version of the ballot measure that would provide funding for arts and culture organizations through a new city sales tax:

Shall the measure raising funds for general municipal purposes; imposing a 0.5% sales tax, estimated to generate an additional approximately $920,000 annually until repealed; and establishing the Arts Panel of Experts to recommend programs to support the a rts, be adopted?

If the election were held today, would you vote yes or no on this measure, or are you undecided?

[IF YES/NO]: And is that Yes/No strongly or not so strongly? [IF UNDECIDED]: Well, to which side do you lean?

Yes – strongly ..................................................13 12 18 9 Yes – not so strongly .........................................9 11 6 7 Lean yes .............................................................8 10 4 7 Undecided/DK ..................................................23 20 24 25 Lean no ..............................................................5 3 4 9 No – not so strongly .........................................11 10 14 10 No – strongly ....................................................31 32 28 32 (Refused)............................................................1 1 1 0

Yes ...................................................................29 33 29 24 No ....................................................................47 45 47 51

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City of Berkeley Voter Survey – June-July 2024 Page 6

CENTRAL

TOTAL HILLS /SOUTH WEST
Weighted N= 500 220 135 145
Unweighted N= 500 206 135 159

Next you will [hear/see] two statements made by people who support or oppose the arts and culture funding measure described earlier: [ROTATE STATEMENTS]

Supporters say that in the wake of the pandemic, Berkeley is at risk of losing many of its arts organizations if rescue funding is not made immediately available, and over the long run, arts and cultural organizations will need ongoing City support, given the costs of sustaining performing arts non -profits in the Bay Area's expensive market. This funding is essential to rescue and sustain some of Berkeley's performing arts and cultural institutions, in the downtown and every neig hborhood. Berkeley is a city defined by our commitment to the arts and culture, and if we don't support arts organizations when they need us most, we may lose some of them forever.

Opponents say that Berkeley taxpayers keep getting soaked for more and more increases with little to show for it, driving away residents and businesses. We funded streets, and the streets are still a mess. We funded housing, and housing costs are worse than ever. Th is measure has no sunset clause and will cost taxpayers millions more dollars to benefit private organizations which should be supported by donors and the people who attend their events, not the rest of us in Berkeley. We need to look more closel y at this high-tax, high-cost city government, cut wasteful and unnecessary spending, and let non -profit organizations fundraise on their own without taxpayer subsidies.

Sometimes in a survey like this, people change their minds. You will [hear/see] the same versions of the ballot measure to fund arts and culture organizations in Berkeley again. Here is the first version again. [ROTATE Q8/9/10/11 – SAME ORDER AS 4/5/6/7]

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City of Berkeley Voter Survey – June-July 2024 Page 7

CENTRAL

TOTAL HILLS /SOUTH WEST
Weighted N= 500 220 135 145
Unweighted N= 500 206 135 159

Q8. SSA: [PARCEL TAX – SURGE] This is a version of the ballot measure that would provide funding for arts and culture organizations through a parcel tax:

If the election were held today, would you vote yes or no on this measure, or are you undecided?

[IF YES/NO]: And is that Yes/No strongly or not so strongly? [IF UNDECIDED]: Well, to which side do you lean?

Yes - strongly ...................................................20 20 28 13 Yes - not so strongly ........................................13 12 14 13 Lean yes .............................................................9 10 3 14 Undecided/DK ..................................................18 16 19 22 Lean no ..............................................................4 2 7 5 No - not so strongly ..........................................10 9 8 14 No - strongly .....................................................23 28 21 19 (Refused)............................................................2 3 1 0

Yes ...................................................................42 42 44 40 No ....................................................................38 39 36 38

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CENTRAL

TOTAL HILLS /SOUTH WEST
Weighted N= 500 220 135 145
Unweighted N= 500 206 135 159

Q9. SSB: [PARCEL TAX – NO SURGE] This is a version of the ballot measure that would provide funding for arts and culture organizations through a parcel tax:

Shall the measure creating a special parcel tax to fund performing arts organizations, including downtown theaters and music, dance, and theater organizations, at a rate of $0.04 per square foot of improvements, generating $3.4 million annually until repea led, which rate may be increased annually for inflation, with citizen oversight and exemptions for low -income households and others, be adopted?

If the election were held today, would you vote yes or no on this measure, or are you undecided?

[IF YES/NO]: And is that Yes/No strongly or not so strongly? [IF UNDECIDED]: Well, to which side do you lean?

Yes - strongly ...................................................26 25 23 31 Yes - not so strongly ........................................14 14 17 14 Lean yes .............................................................6 10 4 1 Undecided/DK ....................................................9 9 8 10 Lean no ..............................................................3 6 1 2 No - not so strongly ..........................................14 11 19 14 No - strongly .....................................................26 25 28 25 (Refused)............................................................1 1 0 2

Yes ...................................................................47 49 44 46 No ....................................................................43 41 49 42

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CENTRAL

TOTAL HILLS /SOUTH WEST
Weighted N= 500 220 135 145
Unweighted N= 500 206 135 159

Q10. [TOT TAX] This is a version of the ballot measure that would provide funding for arts and culture organizations through an increase in the existing transient occupancy tax on hotels:

Shall the measure raising funds for general municipal purposes; increasing the transient occupancy tax from 12% to 14%; generating an estimated $850,000 annually until repealed; clarifying applicable definitions and updating collection and reporting methods; and establishing the Arts Panel of Experts to recom mend programs to support the arts, be adopted?

If the election were held today, would you vote yes or no on this measure, or are you undecided?

[IF YES/NO]: And is that Yes/No strongly or not so strongly? [IF UNDECIDED]: Well, to which side do you lean?

Yes - strongly ...................................................19 17 25 18 Yes - not so strongly ........................................16 19 11 16 Lean yes .............................................................7 8 6 7 Undecided/DK ..................................................14 14 16 13 Lean no ..............................................................5 5 4 7 No - not so strongly ..........................................14 12 14 15 No - strongly .....................................................24 25 24 23 (Refused)............................................................1 1 0 1

Yes ...................................................................42 43 43 41 No ....................................................................43 41 42 45

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CENTRAL

TOTAL HILLS /SOUTH WEST
Weighted N= 500 220 135 145
Unweighted N= 500 206 135 159

Q11. [SALES TAX ] This is a version of the ballot measure that would provide funding for arts and culture organizations through an increase in the existing sales tax:

If the election were held today, would you vote yes or no on this measure, or are you undecided?

[IF YES/NO]: And is that Yes/No strongly or not so strongly? [IF UNDECIDED]: Well, to which side do you lean?

Yes - strongly ...................................................14 15 16 12 Yes - not so strongly ........................................12 13 9 13 Lean yes .............................................................5 6 4 5 Undecided/DK ..................................................18 17 19 18 Lean no ..............................................................5 5 3 5 No - not so strongly ..........................................12 8 20 11 No - strongly .....................................................33 34 28 36 (Refused)............................................................1 1 0 1

Yes ...................................................................31 34 28 30 No ....................................................................50 47 52 52

Finally, I would like to ask you a few questions for statistical purposes only.

Q12. What best describes your gender? [SELECT ALL THAT APPLY]

Man ..................................................................46 47 47 45 Woman .............................................................54 53 53 55 Nonbinary ...........................................................0 0 0 0 Prefer to self-describe/other ..............................0 0 0 0 (Prefer not to answer) ........................................0 0 0 0

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CENTRAL

TOTAL HILLS /SOUTH WEST
Weighted N= 500 220 135 145
Unweighted N= 500 206 135 159

Q13. Just to make sure we have a representative sample, could you please tell me whether or not you are from a Latino, Hispanic, or Spanish -speaking background?
Q14. [ASK ALL] And please tell me which one, or more than one, of these racial or ethnic groups you identify with?

[RANDOMIZE/READ CHOICES/ACCEPT MULTIPLE RESPONSES]
[IF “OTHER” OR “BIRACIAL” OR “MULTI -RACIAL” PROMPT:] Which two or three of these do you identify with the most?

White or Caucasian ..........................................65 71 60 60 Black or African American ...............................11 7 11 16 Latino/Latina or Hispanic ...................................9 7 9 13 Asian American or Pacific Islander ..................10 9 11 9 Native or Indigenous American .........................1 0 1 4 Middle Eastern or North African ........................2 2 3 2 (Other) ................................................................3 3 5 2 (Don’t know/Refused) ........................................1 2 0 2

Q15. What is the last year of schooling that you have completed?

Non-college grad .............................................22 21 26 22 College grad .....................................................77 79 74 77

1 - 11th Grade ....................................................0 0 0 0 High School Graduate ........................................3 5 2 3 Vocational or technical school ...........................0 0 0 1 Some college but no degree ............................14 13 19 13 Associate degree ...............................................4 4 5 5 4-year college graduate or bachelor's degree .37 37 38 35 Graduate School or advanced degree ............40 42 35 42 (Refused)............................................................0 0 1 1

Q16. Do you own your own home or do you rent?

Own ..................................................................52 57 43 53 Rent ..................................................................45 40 54 43 (Other) ................................................................2 2 3 2 (Don't know/refused) ..........................................1 1 0 2

[RECORD AGE AND PARTY REGISTRATION FROM FILE ]

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CENTRAL

TOTAL HILLS /SOUTH WEST
Weighted N= 500 220 135 145
Unweighted N= 500 206 135 159

This completes our survey. Thank you very much for your time, and have a pleasant day/evening!

Age

Under 30...........................................................18 18 24 13 30 - 39 ..............................................................17 16 19 17 40 - 49 ..............................................................14 11 9 24 50 - 64 ..............................................................21 22 20 21 65 & over ..........................................................29 33 28 25

18-24 years ......................................................10 9 16 5 25-29 years ........................................................8 9 8 8 30-34 years ........................................................9 6 11 9 35-39 years ........................................................9 10 8 8 40-44 years ........................................................6 5 3 10 45-49 years ........................................................8 6 5 14 50-54 years ........................................................9 7 12 10 55-59 years ........................................................7 8 5 6 60-64 years ........................................................5 8 3 4 65-69 years ........................................................5 4 4 7 70-74 years ........................................................7 6 8 9 Over 74 years...................................................17 23 16 9 (Don’t know /Refused) .......................................0 0 0 0

Party Registration

Democrat ..........................................................79 81 77 78 Republican .........................................................3 2 2 5 NPP /other........................................................18 17 21 17

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DEFINITIONS OF CREATED VARIABLES
REGION
• Hills. City Council Districts 5, 6, and 8.
• Central/South. City Council Districts 3, 4, and 7.
• West. City Council Districts 1 and 2.

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CITY OF BERKELEY - JUNE 2024
TOTAL

GENDER RACE RACE /GENDER REGION
Men Women
People
of color
White
alone Black
Latino/
a
Men of
color
Women
of color
White
men
White
women
Hills
(CCD
5/6/8)
South
(CCD
3/4/7)
West
(CCD
1/2)

YES - NO
4/5.COMBINED INITIAL

PARCEL TAX
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
4/5.COMBINED INITIAL

PARCEL TAX
Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
9 3 14 10 9 12 22 6 14 3 14 12 7 5
24% 21% 26% 22% 25% 26% 25% 25% 18% 18% 30% 22% 26% 24% 13% 13% 13% 13% 13% 6% 10% 10% 16% 15% 12% 15% 11% 11%
8% 8% 9% 11% 7% 14% 18% 11% 12% 6% 7% 11% 6% 7%
19% 19% 19% 18% 19% 19% 17% 13% 24% 23% 17% 18% 19% 20% 5% 4% 6% 4% 6% 5% 3% 6% 6% 6% 5% 5% 6%
10% 11% 9% 9% 11% 4% 14% 10% 8% 11% 10% 8% 12% 11%
21% 23% 18% 23% 19% 25% 16% 27% 17% 19% 18% 21% 19% 21% 1% 1% 1% 2% 1% 1%
45% 42% 47% 46% 44% 46% 52% 46% 45% 39% 48% 47% 44% 43% 36% 39% 34% 36% 35% 35% 30% 40% 31% 36% 34% 35% 36% 38% 19% 19% 19% 18% 19% 19% 17% 13% 24% 23% 17% 18% 19% 20% 55% 54% 56% 56% 56% 49% 60% 48% 65% 61% 52% 56% 54% 55% 1% 1% 1% 2% 1% 1%
500 235 265 165 328 55 53 96 69 134 194 206 135 159
500 232 268 168 325 55 45 89 80 139 186 220 135 145

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

YES - NO
4/5.COMBINED INITIAL

PARCEL TAX
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
4/5.COMBINED INITIAL

PARCEL TAX
Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
9 8 15 -3 16 0 9 26 10 0 22 -9 13 4
24% 18% 24% 22% 29% 24% 25% 29% 19% 23% 28% 20% 23% 23% 13% 15% 14% 10% 12% 11% 11% 17% 17% 10% 17% 6% 15% 11%
8% 10% 11% 6% 7% 7% 7% 8% 10% 6% 9% 9% 8% 9%
19% 21% 16% 17% 20% 16% 23% 19% 20% 23% 12% 21% 21% 17% 5% 3% 7% 5% 5% 7% 5% 5% 3% 9% 7% 5% 5% 6%
10% 8% 8% 16% 9% 10% 12% 9% 12% 12% 8% 10% 11% 9%
21% 24% 19% 22% 18% 25% 17% 14% 20% 18% 17% 29% 17% 24% 1% 1% 2% 1% 1% 1%
45% 43% 50% 39% 48% 42% 43% 53% 45% 38% 55% 35% 46% 43% 36% 35% 35% 42% 32% 42% 34% 27% 35% 39% 32% 44% 33% 39% 19% 21% 16% 17% 20% 16% 23% 19% 20% 23% 12% 21% 21% 17% 55% 56% 57% 54% 54% 52% 58% 57% 62% 59% 53% 50% 59% 51% 1% 1% 2% 1% 1% 1%
500 88 118 71 64 76 83 86 104 59 94 156 249 250
500 103 117 63 71 65 80 91 86 71 106 146 247 252

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

GENDER /AGE RACE /AGE EDUCATION
Men
<50
Women
<50
Men
50+
Women
50+
People
of color
<50
People
of color
50+
White
<50
White
50+
Post H.

Non-
college
grad
College
graduat
e or
post-
grad
4-year
College
grad
Post-
graduat
e

YES - NO
4/5.COMBINED INITIAL

PARCEL TAX
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
4/5.COMBINED INITIAL

PARCEL TAX
Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
9 1 25 6 3 6 15 19 1 10 9 8 15 2
24% 17% 29% 25% 22% 19% 26% 27% 23% 22% 23% 23% 24% 23% 13% 17% 12% 8% 13% 13% 12% 17% 10% 11% 10% 13% 14% 13%
8% 8% 8% 8% 10% 12% 11% 5% 8% 15% 13% 7% 7% 7%
19% 15% 26% 22% 13% 20% 16% 22% 18% 15% 16% 19% 24% 15% 5% 6% 5% 3% 8% 4% 4% 6% 6% 6% 5% 5% 2% 9%
10% 14% 8% 7% 11% 9% 9% 12% 10% 11% 13% 9% 9% 9%
21% 22% 12% 25% 23% 24% 21% 11% 24% 20% 19% 21% 19% 23% 1% 2% 2% 1% 1%
45% 43% 50% 40% 45% 43% 50% 49% 41% 48% 47% 44% 46% 43% 36% 42% 25% 35% 42% 37% 34% 30% 40% 37% 37% 36% 30% 41% 19% 15% 26% 22% 13% 20% 16% 22% 18% 15% 16% 19% 24% 15% 55% 61% 58% 48% 54% 58% 53% 62% 51% 58% 58% 55% 57% 52% 1% 2% 2% 1% 1%
500 127 122 108 142 100 65 144 183 99 116 382 185 197
500 120 127 112 140 99 70 144 181 96 112 386 184 202

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

EDUCATION /GENDER
HOME

OWNERSHIP HOME OWNERSHIP / GENDER HOME OWNERSHIP / REGION Non-
college
women
College
men
College
women Own Rent
Own
Men
Own
Women
Rent
Men
Rent
Women
Own
Hills
(CCD
5/6/8)
Own
South
(CCD
3/4/7)
Own
West
(CCD
1/2)
Rent
Hills
(CCD
5/6/8)
Rent
South
(CCD
3/4/7)
Rent
West
(CCD
1/2)

YES - NO
4/5.COMBINED INITIAL

PARCEL TAX
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
4/5.COMBINED INITIAL

PARCEL TAX
Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
9 25 7 10 -5 27 -4 -6 12 40 2 -12 -11 30 25 24
24% 27% 21% 25% 18% 30% 19% 17% 22% 38% 19% 19% 16% 26% 32% 34% 13% 13% 14% 13% 12% 13% 10% 14% 17% 10% 14% 11% 11% 16% 12% 13% 8% 14% 7% 7% 8% 10% 8% 8% 8% 11% 9% 4% 8% 13% 9% 6%
19% 17% 19% 20% 18% 20% 19% 17% 18% 22% 16% 18% 20% 20% 21% 19% 5% 5% 4% 7% 5% 7% 3% 6% 6% 7% 4% 4% 6% 7% 6% 7%
10% 13% 10% 8% 10% 9% 10% 11% 13% 6% 10% 8% 12% 4% 13% 10% 21% 11% 22% 21% 28% 11% 28% 28% 16% 7% 26% 33% 27% 14% 8% 11% 1% 1% 1% 2% 1% 2%
45% 54% 43% 45% 38% 53% 37% 39% 47% 59% 42% 34% 35% 55% 52% 53% 36% 29% 36% 35% 43% 27% 41% 45% 35% 19% 40% 46% 46% 25% 27% 28% 19% 17% 19% 20% 18% 20% 19% 17% 18% 22% 16% 18% 20% 20% 21% 19% 55% 62% 55% 54% 53% 59% 50% 55% 62% 55% 54% 45% 57% 60% 60% 55% 1% 1% 1% 2% 1% 2%
500 67 184 198 283 202 127 156 101 101 129 59 95 70 73 59 500 68 186 200 259 224 119 141 105 118 124 58 77 88 73 62

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

3.TOP ISSUES 4/5.COMBINED INITIAL PARCEL TAX 4/5.COMBINED INITIAL PARCEL TAX Repairi
ng
deterior
ating
streets
and
sidewal
ks
Continu
e
rehousi
ng and
providi
ng
service
s for
homele
ssness
Major
investm
ent in
afforda
ble
housin
g
Plantin
g and
maintai
ning
trees
and
improvi
ng park
mainte
nance
and
infrastr
ucture,
includi
ng the
waterfr
ont
Electrifi
cation
of gas-
powere
d
buildin
gs to
reduce
climate
impact Yes No
Undeci
ded
All
swing
Yes -
strongl
y
Yes -
weak
No -
weak
No -
strongl
y

YES - NO
4/5.COMBINED INITIAL

PARCEL TAX
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
4/5.COMBINED INITIAL

PARCEL TAX
Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
9 -19 23 23 -10 34 100 -100 0 10 100 100 -100 -100
24% 16% 30% 27% 14% 34% 53% 100%
13% 11% 15% 14% 13% 14% 28% 23% 60%
8% 6% 7% 9% 10% 14% 19% 15% 40%
19% 15% 20% 22% 15% 10% 100% 34%
5% 5% 5% 5% 7% 9% 15% 10% 35%
10% 13% 8% 8% 13% 7% 28% 18% 65%
21% 34% 16% 14% 28% 12% 57% 100%
1% 1% 1%
45% 33% 51% 50% 38% 62% 100% 38% 100% 100%
36% 51% 28% 27% 47% 28% 100% 28% 100% 100%
19% 15% 20% 22% 15% 10% 100% 34%
55% 50% 54% 59% 58% 54% 47% 43% 100% 100% 100% 100%
1% 1% 1%
500 185 225 252 106 54 219 186 93 272 117 102 77 109
500 178 229 255 102 53 223 180 94 277 118 106 77 103

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

6.INITIAL TOT INCREASE 6.INITIAL TOT INCREASE 7.INITIAL SALES TAX Yes No
Undeci
ded
All
swing
Yes -
strongl
y
Yes -
weak
No -
weak
No -
strongl
y Yes No
Undeci
ded
All
swing

YES - NO
4/5.COMBINED INITIAL

PARCEL TAX
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
4/5.COMBINED INITIAL

PARCEL TAX
Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
9 65 -46 2 12 83 53 -27 -62 66 -35 25 20
24% 44% 12% 9% 16% 70% 25% 13% 11% 45% 14% 15% 16%
13% 22% 4% 12% 17% 11% 30% 7% 2% 22% 7% 12% 18%
8% 12% 5% 8% 11% 7% 15% 10% 1% 9% 6% 13% 12%
19% 10% 11% 44% 25% 7% 13% 13% 9% 14% 9% 45% 28%
5% 4% 8% 4% 7% 7% 13% 3% 2% 7% 7% 7%
10% 2% 17% 11% 13% 1% 4% 28% 8% 3% 17% 4% 11%
21% 6% 42% 12% 11% 4% 7% 16% 64% 5% 39% 4% 8%
1% 1% 1% 1%
45% 78% 21% 29% 44% 88% 70% 30% 14% 76% 27% 40% 46%
36% 12% 67% 27% 32% 5% 17% 57% 76% 10% 63% 15% 26%
19% 10% 11% 44% 25% 7% 13% 13% 9% 14% 9% 45% 28%
55% 51% 45% 80% 73% 26% 68% 71% 23% 50% 47% 81% 76%
1% 1% 1% 1%
500 189 190 118 318 77 112 88 102 153 238 105 272
500 187 184 124 318 77 110 84 100 146 237 113 277

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

7.INITIAL SALES TAX
8/9.COMBINED INFORMED

PARCEL TAX

10.TOT INCREASE RE-
BALLOT 11.SALES TAX RE-BALLOT
Yes -
strongl
y
Yes -
weak
No -
weak
No -
strongl
y Yes No
Undeci
ded Yes No
Undeci
ded Yes No
Undeci
ded

YES - NO
4/5.COMBINED INITIAL

PARCEL TAX
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
4/5.COMBINED INITIAL

PARCEL TAX
Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
9 70 62 -31 -37 77 -69 15 59 -44 13 69 -32 13
24% 74% 23% 12% 15% 45% 5% 7% 39% 11% 13% 44% 16% 8%
13% 8% 33% 10% 6% 25% 1% 8% 20% 5% 12% 22% 7% 11%
8% 16% 7% 6% 13% 4% 9% 12% 6% 4% 10% 5% 14%
19% 7% 19% 12% 8% 12% 10% 66% 14% 12% 54% 16% 10% 47%
5% 2% 2% 14% 3% 4% 8% 2% 5% 8% 2% 7% 8%
10% 4% 3% 29% 11% 1% 23% 5% 4% 19% 3% 2% 18% 3%
21% 5% 4% 16% 51% 1% 48% 3% 5% 40% 12% 3% 36% 9%
1% 1% 1% 2% 1%
45% 82% 71% 28% 27% 82% 10% 24% 72% 22% 29% 76% 29% 33% 36% 11% 9% 59% 64% 5% 79% 10% 13% 66% 15% 7% 61% 20%
19% 7% 19% 12% 8% 12% 10% 66% 14% 12% 54% 16% 10% 47%
55% 21% 73% 72% 34% 54% 45% 90% 56% 50% 73% 52% 48% 83% 1% 1% 1% 2% 1%
500 68 85 82 156 222 209 64 221 212 64 169 251 76
500 64 83 82 155 223 203 68 212 213 70 156 249 89

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL
4/5-8/9.PARCEL TAX SHIFT 6-10.TOT INCREASE SHIFT 7-11.SALES TAX SHIFT Solid
Yes
Solid
No
Persua
dable
Toward
No
Solid
Yes
Solid
No
Persua
dable
Toward
Yes
Toward
No
Solid
Yes
Solid
No
Persua
dable
Toward
Yes
Toward
No

YES - NO
4/5.COMBINED INITIAL

PARCEL TAX
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
4/5.COMBINED INITIAL

PARCEL TAX
Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
9 100 -100 -20 63 66 -55 15 28 6 78 -39 26 33 11
24% 54% 28% 44% 10% 14% 21% 17% 50% 15% 14% 22% 20%
13% 30% 12% 23% 2% 11% 12% 15% 26% 6% 11% 10% 12%
8% 16% 24% 12% 6% 8% 14% 7% 9% 5% 15% 17% 9%
19% 80% 37% 9% 8% 46% 33% 26% 9% 8% 45% 32% 31%
5% 10% 12% 5% 7% 3% 6% 6% 2% 7% 6% 4% 8%
10% 29% 5% 2% 19% 6% 7% 15% 2% 19% 2% 2% 10%
21% 61% 4% 5% 47% 9% 4% 13% 3% 40% 6% 10% 12%
1% 1% 3% 1% 3%
45% 100% 63% 79% 19% 34% 46% 40% 84% 26% 40% 50% 40%
36% 100% 20% 12% 73% 19% 18% 34% 7% 66% 14% 16% 29%
19% 80% 37% 9% 8% 46% 33% 26% 9% 8% 45% 32% 31%
55% 46% 39% 96% 72% 50% 42% 75% 72% 70% 47% 45% 79% 65% 69% 1% 1% 3% 1% 3%
500 183 169 87 55 164 168 105 62 59 125 215 99 54 56
500 184 160 90 58 162 162 106 56 64 116 214 106 51 58

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

TARGETS SPLIT
Yes on
all Mixed
No on
all A B

YES - NO
4/5.COMBINED INITIAL

PARCEL TAX
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
4/5.COMBINED INITIAL

PARCEL TAX
Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
9 100 26 -100 10 7
24% 61% 24% 21% 26%
13% 31% 14% 11% 14%
8% 8% 13% 10% 6%
19% 22% 24% 14%
5% 7% 9% 5% 6%
10% 9% 25% 10% 11%
21% 11% 66% 19% 22%
1% 1% 1%
45% 100% 52% 43% 46%
36% 26% 100% 33% 39%
19% 22% 24% 14%
55% 39% 64% 34% 60% 51%
1% 1% 1%
500 92 251 120 250 250
500 91 257 113 250 250

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

GENDER RACE RACE /GENDER REGION
Men Women
People
of color
White
alone Black
Latino/
a
Men of
color
Women
of color
White
men
White
women
Hills
(CCD
5/6/8)
South
(CCD
3/4/7)
West
(CCD
1/2)

YES - NO
A4.INITIAL PARCEL TAX
- SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
A4.INITIAL PARCEL TAX
- SURGE
Yes
No
Undecided
All swing
Unweighted Count /
Weighted Count
10 10 11 19 7 33 42 28 10 1 12 16 16 -2
21% 20% 22% 20% 22% 27% 18% 25% 16% 18% 26% 21% 27% 17% 11% 13% 10% 11% 12% 6% 15% 12% 10% 13% 11% 13% 11% 10%
10% 9% 12% 15% 8% 21% 22% 17% 12% 4% 11% 12% 8% 10%
24% 26% 22% 27% 23% 26% 32% 20% 33% 29% 18% 22% 25% 26% 5% 3% 6% 5% 4% 6% 11% 4% 4% 2% 5% 8%
10% 9% 10% 7% 11% 4% 8% 6% 7% 11% 11% 9% 9% 11%
19% 20% 17% 15% 19% 11% 5% 20% 11% 19% 19% 20% 16% 19%
43% 42% 44% 46% 42% 54% 55% 54% 39% 36% 47% 47% 45% 36% 33% 32% 33% 27% 35% 20% 13% 26% 29% 35% 35% 31% 30% 38% 24% 26% 22% 27% 23% 26% 32% 20% 33% 29% 18% 22% 25% 26% 60% 60% 60% 64% 58% 62% 77% 56% 72% 62% 55% 58% 57% 64% 250 109 141 76 171 23 21 39 37 69 102 98 79 73
250 116 134 85 162 27 22 41 44 74 88 110 68 73

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

YES - NO
A4.INITIAL PARCEL TAX
- SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
A4.INITIAL PARCEL TAX
- SURGE
Yes
No
Undecided
All swing
Unweighted Count /
Weighted Count
10 12 19 3 26 13 -14 41 3 -23 31 -3 10 11
21% 14% 28% 25% 29% 26% 9% 32% 16% 9% 26% 21% 20% 23%
11% 18% 9% 7% 14% 11% 9% 14% 14% 10% 16% 6% 13% 10%
10% 9% 15% 11% 6% 7% 12% 15% 8% 9% 16% 6% 11% 10%
24% 31% 15% 18% 31% 25% 26% 20% 27% 21% 16% 31% 23% 25% 5% 4% 4% 5% 6% 10% 2% 4% 11% 6% 2% 6% 4%
10% 10% 8% 12% 7% 7% 14% 11% 11% 18% 7% 6% 13% 6%
19% 19% 21% 24% 10% 18% 19% 6% 20% 22% 14% 28% 15% 22%
43% 40% 52% 43% 48% 44% 30% 60% 38% 28% 57% 33% 43% 43% 33% 29% 33% 39% 22% 31% 44% 19% 35% 51% 27% 36% 34% 32% 24% 31% 15% 18% 31% 25% 26% 20% 27% 21% 16% 31% 23% 25% 60% 67% 51% 52% 62% 56% 72% 62% 64% 69% 60% 51% 65% 55% 250 39 59 36 43 34 39 38 61 30 43 78 129 121
250 52 58 32 36 33 40 45 43 35 53 73 124 126

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

GENDER /AGE RACE /AGE EDUCATION
Men
<50
Women
<50
Men
50+
Women
50+
People
of color
<50
People
of color
50+
White
<50
White
50+
Post H.

Non-
college
grad
College
graduat
e or
post-
grad
4-year
College
grad
Post-
graduat
e

YES - NO
A4.INITIAL PARCEL TAX
- SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
A4.INITIAL PARCEL TAX
- SURGE
Yes
No
Undecided
All swing
Unweighted Count /
Weighted Count
10 6 13 14 9 2 44 16 1 24 18 7 7 8
21% 20% 20% 21% 25% 15% 28% 24% 21% 22% 22% 21% 19% 23% 11% 16% 10% 10% 10% 6% 18% 18% 7% 6% 7% 13% 12% 14%
10% 9% 12% 9% 12% 17% 12% 6% 10% 23% 19% 8% 9% 6%
24% 16% 29% 35% 16% 25% 28% 22% 24% 22% 23% 24% 26% 22% 5% 5% 6% 7% 5% 6% 6% 3% 5% 4% 5% 3% 7%
10% 15% 11% 4% 8% 10% 2% 16% 8% 9% 11% 9% 9% 9%
19% 19% 12% 21% 23% 21% 6% 10% 27% 13% 14% 20% 22% 19%
43% 45% 42% 39% 46% 38% 58% 47% 38% 51% 47% 42% 40% 43% 33% 39% 29% 25% 37% 36% 14% 31% 38% 27% 29% 34% 33% 35% 24% 16% 29% 35% 16% 25% 28% 22% 24% 22% 23% 24% 26% 22% 60% 61% 68% 58% 53% 63% 66% 66% 52% 64% 64% 59% 60% 58% 250 61 68 48 73 48 28 79 92 51 61 188 97 91
250 59 65 57 69 51 34 72 91 52 62 187 95 92

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

EDUCATION /GENDER
HOME

YES - NO
A4.INITIAL PARCEL TAX
- SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
A4.INITIAL PARCEL TAX
- SURGE
Yes
No
Undecided
All swing
Unweighted Count /
Weighted Count
10 29 11 4 -7 33 2 -15 24 41 -1 -2 -18 42 29 25
21% 29% 22% 20% 17% 27% 20% 14% 20% 33% 18% 24% 11% 27% 30% 24% 11% 7% 15% 11% 8% 16% 7% 8% 21% 11% 8% 6% 9% 21% 12% 11% 10% 17% 6% 9% 9% 13% 8% 10% 11% 14% 11% 5% 8% 14% 10% 14% 24% 21% 26% 23% 25% 22% 31% 20% 19% 25% 25% 27% 25% 18% 24% 25% 5% 6% 3% 6% 3% 6% 1% 5% 5% 8% 1% 9% 3% 8% 10%
10% 11% 9% 9% 12% 7% 9% 15% 11% 4% 11% 11% 14% 6% 9% 8% 19% 7% 19% 22% 26% 8% 24% 27% 12% 5% 26% 27% 24% 10% 7% 8% 43% 54% 43% 41% 34% 56% 36% 33% 53% 58% 37% 36% 29% 62% 52% 50% 33% 25% 32% 37% 41% 22% 34% 47% 29% 17% 38% 37% 47% 20% 23% 25% 24% 21% 26% 23% 25% 22% 31% 20% 19% 25% 25% 27% 25% 18% 24% 25% 60% 63% 59% 59% 57% 64% 56% 59% 67% 62% 56% 49% 65% 63% 63% 68% 250 38 85 103 135 107 56 79 48 59 58 32 45 38 45 24
250 38 91 96 130 111 61 69 49 62 62 26 42 45 39 26

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

YES - NO
A4.INITIAL PARCEL TAX
- SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
A4.INITIAL PARCEL TAX
- SURGE
Yes
No
Undecided
All swing
Unweighted Count /
Weighted Count
10 -12 17 25 1 50 100 -100 0 13 100 100 -100 -100
21% 18% 27% 24% 10% 36% 50% 100%
11% 10% 15% 13% 12% 17% 26% 19% 52%
10% 6% 6% 11% 18% 17% 24% 17% 48%
24% 19% 23% 29% 21% 11% 100% 40%
5% 4% 3% 7% 2% 3% 14% 8% 33%
10% 12% 12% 6% 12% 8% 29% 16% 67%
19% 31% 15% 11% 25% 9% 57% 100%
43% 35% 47% 48% 40% 70% 100% 36% 100% 100%
33% 47% 30% 23% 39% 20% 100% 24% 100% 100%
24% 19% 23% 29% 21% 11% 100% 40%
60% 51% 58% 65% 64% 56% 50% 43% 100% 100% 100% 100%
250 82 112 128 48 34 105 84 61 147 53 52 34 50
250 80 112 128 45 34 108 82 60 150 54 54 35 47

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

6.INITIAL TOT INCREASE 6.INITIAL TOT INCREASE 7.INITIAL SALES TAX Yes No
Undeci
ded
All
swing
Yes -
strongl
y
Yes -
weak
No -
weak
No -
strongl
y Yes No
Undeci
ded
All
swing

YES - NO
A4.INITIAL PARCEL TAX
- SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
A4.INITIAL PARCEL TAX
- SURGE
Yes
No
Undecided
All swing
Unweighted Count /
Weighted Count
10 69 -45 -7 14 88 58 -19 -65 66 -38 24 18
21% 40% 12% 5% 14% 65% 24% 12% 12% 42% 12% 12% 14%
11% 20% 5% 7% 16% 7% 28% 11% 22% 4% 12% 16%
10% 16% 6% 8% 12% 16% 17% 12% 11% 10% 12% 13%
24% 17% 11% 50% 30% 12% 20% 11% 11% 18% 12% 52% 34%
5% 1% 7% 7% 6% 2% 9% 4% 9% 3% 7%
10% 2% 19% 9% 12% 3% 30% 10% 3% 17% 5% 9%
19% 3% 41% 13% 10% 6% 14% 63% 5% 38% 4% 8%
43% 76% 22% 21% 42% 88% 69% 35% 12% 74% 25% 36% 42%
33% 7% 67% 29% 28% 11% 54% 77% 8% 63% 12% 24%
24% 17% 11% 50% 30% 12% 20% 11% 11% 18% 12% 52% 34%
60% 57% 47% 82% 76% 35% 70% 74% 25% 53% 51% 84% 79%
250 99 88 62 165 36 63 40 48 78 109 61 142
250 97 85 67 165 37 60 38 47 76 108 64 146

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

7.INITIAL SALES TAX
8/9.COMBINED INFORMED

PARCEL TAX

10.TOT INCREASE RE-
BALLOT 11.SALES TAX RE-BALLOT
Yes -
strongl
y
Yes -
weak
No -
weak
No -
strongl
y Yes No
Undeci
ded Yes No
Undeci
ded Yes No
Undeci
ded

YES - NO
A4.INITIAL PARCEL TAX
- SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
A4.INITIAL PARCEL TAX
- SURGE
Yes
No
Undecided
All swing
Unweighted Count /
Weighted Count
10 74 61 -52 -32 75 -63 12 62 -49 10 65 -32 18
21% 80% 19% 9% 13% 42% 6% 4% 36% 9% 10% 38% 16% 5%
11% 3% 33% 6% 23% 10% 18% 3% 13% 18% 6% 14%
10% 17% 8% 11% 15% 6% 11% 17% 6% 3% 13% 7% 15%
24% 9% 23% 16% 10% 17% 13% 62% 20% 14% 58% 26% 11% 49%
5% 23% 2% 3% 8% 3% 3% 9% 1% 8% 2%
10% 5% 2% 27% 12% 1% 21% 5% 4% 18% 4% 1% 18% 3%
19% 4% 6% 17% 47% 46% 4% 2% 40% 12% 3% 34% 11%
43% 82% 69% 16% 29% 79% 12% 25% 71% 19% 26% 70% 28% 34% 33% 9% 8% 68% 61% 4% 75% 13% 9% 67% 16% 5% 60% 16%
24% 9% 23% 16% 10% 17% 13% 62% 20% 14% 58% 26% 11% 49%
60% 16% 75% 74% 40% 58% 48% 91% 62% 50% 79% 59% 50% 84% 250 29 49 32 77 107 97 43 112 98 39 84 118 46
250 28 47 34 74 105 95 46 109 98 42 80 116 52

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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YES - NO
A4.INITIAL PARCEL TAX
- SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
A4.INITIAL PARCEL TAX
- SURGE
Yes
No
Undecided
All swing
Unweighted Count /
Weighted Count
10 100 -100 -17 65 76 -56 10 18 -7 79 -43 24 20 16
21% 53% 23% 39% 7% 14% 24% 20% 46% 13% 9% 14% 22%
11% 28% 13% 21% 4% 10% 9% 6% 26% 3% 9% 3% 14%
10% 19% 29% 19% 6% 7% 9% 5% 12% 7% 17% 19% 7%
24% 83% 35% 16% 10% 48% 32% 31% 12% 9% 54% 47% 30%
5% 11% 7% 1% 6% 3% 6% 12% 8% 4% 7% 5%
10% 28% 6% 1% 20% 9% 12% 10% 1% 19% 14%
19% 61% 4% 2% 47% 9% 7% 17% 4% 40% 8% 10% 8%
43% 100% 65% 80% 17% 31% 43% 31% 83% 24% 35% 36% 43%
33% 100% 17% 4% 73% 21% 25% 38% 5% 67% 11% 17% 27%
24% 83% 35% 16% 10% 48% 32% 31% 12% 9% 54% 47% 30%
60% 47% 39% 96% 77% 59% 46% 76% 69% 63% 51% 47% 83% 76% 70% 250 83 75 56 33 83 75 59 31 32 60 97 56 30 35
250 83 71 57 35 81 72 61 29 34 56 94 61 31 36

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

TARGETS SPLIT
Yes on
all Mixed
No on
all A B

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

GENDER RACE RACE /GENDER REGION
Men Women
People
of color
White
alone Black
Latino/
a
Men of
color
Women
of color
White
men
White
women
Hills
(CCD
5/6/8)
South
(CCD
3/4/7)
West
(CCD
1/2)

YES - NO
B5.INITIAL PARCEL TAX
- NO SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
B5.INITIAL PARCEL TAX
- NO SURGE
Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
7 -4 16 1 11 -9 3 -13 19 4 15 8 -1 12
26% 21% 29% 23% 27% 25% 31% 26% 19% 17% 33% 22% 25% 32% 14% 13% 15% 15% 14% 7% 4% 8% 23% 17% 12% 16% 12% 12%
6% 7% 6% 8% 6% 7% 14% 6% 11% 8% 4% 9% 5% 4%
14% 12% 15% 10% 16% 12% 3% 7% 13% 15% 16% 14% 13% 14%
6% 6% 6% 3% 8% 4% 5% 7% 8% 8% 6% 4%
11% 12% 9% 12% 10% 5% 21% 14% 9% 11% 9% 8% 15% 11%
22% 27% 19% 30% 18% 40% 26% 34% 25% 19% 16% 23% 23% 22% 1% 2% 2% 4% 1% 2%
46% 41% 50% 46% 47% 39% 50% 40% 53% 42% 49% 47% 42% 49% 39% 45% 34% 45% 36% 49% 47% 53% 34% 38% 34% 38% 43% 37% 14% 12% 15% 10% 16% 12% 3% 7% 13% 15% 16% 14% 13% 14%
51% 49% 52% 47% 54% 36% 43% 40% 56% 59% 51% 54% 51% 46% 1% 2% 2% 4% 1% 2%
250 126 124 89 157 32 32 57 32 65 92 108 56 86
250 116 134 84 163 28 23 48 36 64 98 110 67 73

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

YES - NO
B5.INITIAL PARCEL TAX
- NO SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
B5.INITIAL PARCEL TAX
- NO SURGE
Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
7 5 11 -9 6 -13 32 11 18 22 14 -15 16 -3
26% 23% 21% 20% 29% 21% 41% 25% 21% 36% 30% 19% 27% 24% 14% 13% 19% 14% 11% 12% 13% 20% 19% 10% 19% 6% 17% 11%
6% 11% 7% 2% 8% 7% 2% 1% 12% 2% 3% 11% 5% 8%
14% 10% 16% 17% 10% 8% 19% 18% 14% 24% 7% 10% 18% 9%
6% 6% 11% 6% 5% 8% 7% 2% 6% 8% 7% 5% 7%
11% 7% 9% 19% 11% 14% 9% 7% 12% 6% 10% 14% 9% 13%
22% 29% 17% 19% 25% 31% 15% 22% 20% 14% 21% 30% 19% 26% 1% 3% 4% 3% 2% 2%
46% 46% 47% 35% 48% 39% 57% 46% 52% 49% 52% 36% 49% 43% 39% 41% 36% 44% 42% 52% 24% 36% 34% 27% 38% 51% 33% 46% 14% 10% 16% 17% 10% 8% 19% 18% 14% 24% 7% 10% 18% 9%
51% 46% 62% 57% 45% 48% 43% 52% 59% 49% 47% 49% 54% 48% 1% 3% 4% 3% 2% 2%
250 49 59 35 21 42 44 48 43 29 51 78 120 129
250 52 58 32 36 33 40 45 43 35 53 73 123 126

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

GENDER /AGE RACE /AGE EDUCATION
Men
<50
Women
<50
Men
50+
Women
50+
People
of color
<50
People
of color
50+
White
<50
White
50+
Post H.

Non-
college
grad
College
graduat
e or
post-
grad
4-year
College
grad
Post-
graduat
e

YES - NO
B5.INITIAL PARCEL TAX
- NO SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
B5.INITIAL PARCEL TAX
- NO SURGE
Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
7 -5 37 -3 -3 10 -12 22 1 -5 -2 9 25 -3
26% 15% 39% 29% 20% 22% 24% 30% 24% 21% 25% 26% 29% 23% 14% 19% 15% 6% 16% 20% 7% 16% 13% 17% 14% 14% 16% 12%
6% 7% 3% 7% 8% 6% 11% 5% 7% 6% 6% 7% 5% 8%
14% 14% 23% 9% 9% 14% 4% 22% 11% 7% 7% 15% 22% 9%
6% 7% 3% 6% 8% 3% 3% 7% 9% 9% 7% 6% 1% 10%
11% 13% 4% 10% 14% 9% 15% 8% 12% 12% 15% 9% 10% 9%
22% 25% 13% 28% 24% 26% 36% 13% 22% 28% 24% 22% 16% 27% 1% 5% 3% 1% 3%
46% 41% 57% 42% 44% 48% 42% 50% 43% 44% 46% 46% 51% 43% 39% 45% 20% 45% 47% 38% 54% 28% 42% 49% 47% 37% 27% 46% 14% 14% 23% 9% 9% 14% 4% 22% 11% 7% 7% 15% 22% 9%
51% 60% 48% 38% 56% 52% 40% 58% 51% 51% 50% 51% 54% 48% 1% 5% 3% 1% 3%
250 66 54 60 69 52 37 65 91 48 55 194 88 106
250 61 62 55 71 48 35 72 90 44 50 199 89 110

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

EDUCATION /GENDER
HOME

YES - NO
B5.INITIAL PARCEL TAX
- NO SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
B5.INITIAL PARCEL TAX
- NO SURGE
Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
7 21 3 15 -3 20 -10 2 2 38 5 -20 -3 16 22 24
26% 25% 20% 31% 19% 33% 18% 20% 23% 44% 20% 15% 21% 26% 35% 41% 14% 21% 14% 14% 16% 11% 12% 20% 14% 9% 20% 14% 12% 9% 11% 13% 6% 9% 9% 5% 7% 7% 9% 5% 6% 7% 7% 3% 9% 12% 7%
14% 11% 13% 17% 10% 18% 7% 13% 17% 19% 8% 10% 14% 22% 16% 15% 6% 3% 5% 7% 6% 7% 5% 7% 8% 6% 7% 8% 3% 11% 3% 5%
11% 16% 12% 8% 9% 10% 10% 7% 14% 7% 10% 5% 11% 2% 19% 12% 22% 15% 25% 20% 31% 14% 33% 28% 19% 8% 26% 39% 31% 18% 9% 14% 1% 3% 2% 5% 2% 4%
46% 55% 43% 49% 42% 51% 39% 45% 43% 60% 47% 33% 42% 47% 53% 55% 39% 34% 41% 34% 45% 31% 49% 42% 41% 21% 42% 52% 44% 31% 31% 31% 14% 11% 13% 17% 10% 18% 7% 13% 17% 19% 8% 10% 14% 22% 16% 15% 51% 61% 52% 50% 48% 53% 43% 52% 58% 48% 52% 41% 48% 57% 56% 45% 1% 3% 2% 5% 2% 4%
250 29 99 95 148 95 71 77 53 42 71 27 50 32 28 35
250 29 95 104 129 112 57 72 56 56 62 31 36 43 34 35

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

YES - NO
B5.INITIAL PARCEL TAX
- NO SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
B5.INITIAL PARCEL TAX
- NO SURGE
Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
7 -24 29 21 -18 7 100 -100 0 7 100 100 -100 -100
26% 14% 32% 30% 17% 30% 56% 100%
14% 11% 15% 15% 14% 10% 30% 28% 68%
6% 6% 8% 7% 5% 9% 14% 13% 32%
14% 12% 17% 16% 10% 9% 100% 27%
6% 5% 7% 3% 11% 18% 16% 12% 37%
11% 14% 3% 11% 13% 5% 27% 21% 63%
22% 36% 16% 17% 29% 19% 57% 100%
1% 1% 1%
46% 31% 55% 53% 36% 49% 100% 40% 100% 100%
39% 56% 26% 32% 54% 42% 100% 33% 100% 100%
14% 12% 17% 16% 10% 9% 100% 27%
51% 48% 51% 53% 54% 51% 44% 43% 100% 100% 100% 100%
1% 1% 1%
250 103 113 124 58 20 114 102 32 125 64 50 43 59
250 98 118 127 57 19 115 98 34 127 64 51 42 56

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

6.INITIAL TOT INCREASE 6.INITIAL TOT INCREASE 7.INITIAL SALES TAX Yes No
Undeci
ded
All
swing
Yes -
strongl
y
Yes -
weak
No -
weak
No -
strongl
y Yes No
Undeci
ded
All
swing

YES - NO
B5.INITIAL PARCEL TAX
- NO SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
B5.INITIAL PARCEL TAX
- NO SURGE
Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
7 61 -47 13 10 78 47 -33 -58 66 -33 27 21
26% 48% 13% 12% 17% 74% 26% 14% 11% 48% 16% 19% 20%
14% 24% 3% 18% 18% 14% 33% 3% 3% 23% 10% 13% 20%
6% 7% 5% 8% 10% 13% 9% 2% 7% 4% 13% 11%
14% 3% 11% 36% 19% 2% 4% 14% 8% 10% 7% 36% 21%
6% 7% 8% 1% 9% 12% 16% 2% 5% 5% 11% 8%
11% 3% 16% 14% 14% 2% 4% 27% 7% 3% 18% 2% 13%
22% 8% 43% 10% 12% 8% 8% 18% 65% 4% 39% 5% 8%
1% 1% 3% 1%
46% 79% 21% 38% 46% 88% 72% 26% 16% 78% 29% 45% 50%
39% 18% 67% 25% 35% 10% 24% 60% 74% 12% 62% 19% 29%
14% 3% 11% 36% 19% 2% 4% 14% 8% 10% 7% 36% 21%
51% 44% 43% 77% 71% 18% 66% 68% 21% 48% 44% 76% 73%
1% 1% 3% 1%
250 90 102 56 153 41 49 48 54 75 129 44 130
250 90 100 57 153 41 50 46 54 70 129 48 131

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

7.INITIAL SALES TAX
8/9.COMBINED INFORMED

PARCEL TAX

10.TOT INCREASE RE-
BALLOT 11.SALES TAX RE-BALLOT
Yes -
strongl
y
Yes -
weak
No -
weak
No -
strongl
y Yes No
Undeci
ded Yes No
Undeci
ded Yes No
Undeci
ded

YES - NO
B5.INITIAL PARCEL TAX
- NO SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
B5.INITIAL PARCEL TAX
- NO SURGE
Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
7 68 63 -16 -43 79 -75 19 55 -41 18 73 -32 6
26% 69% 28% 14% 17% 48% 5% 13% 43% 12% 18% 50% 16% 12%
14% 12% 33% 17% 6% 27% 1% 3% 22% 7% 10% 25% 9% 7%
6% 13% 6% 2% 11% 2% 7% 8% 6% 5% 8% 4% 12%
14% 6% 15% 10% 6% 8% 8% 73% 8% 10% 47% 7% 10% 44%
6% 4% 5% 7% 4% 5% 8% 8% 7% 2% 6% 16%
11% 3% 4% 31% 10% 24% 4% 3% 19% 3% 4% 17% 3%
22% 6% 2% 15% 54% 1% 51% 7% 39% 12% 3% 38% 7%
1% 2% 1% 5% 2%
46% 81% 74% 37% 25% 85% 8% 23% 73% 24% 33% 82% 29% 31%
39% 13% 11% 53% 68% 7% 83% 4% 18% 65% 15% 9% 61% 25%
14% 6% 15% 10% 6% 8% 8% 73% 8% 10% 47% 7% 10% 44%
51% 25% 70% 71% 28% 51% 43% 87% 49% 49% 65% 45% 46% 81% 1% 2% 1% 5% 2%
250 39 36 50 79 115 112 21 109 114 25 85 133 30
250 35 35 48 82 117 108 22 104 115 29 77 134 37

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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YES - NO
B5.INITIAL PARCEL TAX
- NO SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
B5.INITIAL PARCEL TAX
- NO SURGE
Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
7 100 -100 -26 60 57 -53 22 39 20 76 -36 28 55 3
26% 56% 35% 50% 13% 14% 17% 15% 54% 16% 20% 35% 15%
14% 31% 10% 24% 1% 13% 15% 25% 26% 8% 14% 22% 9%
6% 13% 15% 4% 6% 11% 18% 10% 5% 4% 12% 13% 11%
14% 74% 40% 3% 7% 43% 35% 21% 7% 7% 32% 8% 32%
6% 10% 19% 8% 8% 4% 6% 3% 6% 10% 12%
11% 29% 2% 4% 18% 3% 2% 21% 3% 18% 5% 5% 2%
22% 61% 4% 9% 47% 9% 2% 8% 2% 41% 4% 10% 18%
1% 3% 5% 3% 7%
46% 100% 60% 77% 20% 38% 50% 50% 85% 28% 46% 70% 36%
39% 100% 26% 20% 73% 16% 10% 29% 9% 64% 19% 15% 32%
14% 74% 40% 3% 7% 43% 35% 21% 7% 7% 32% 8% 32%
51% 44% 39% 96% 65% 42% 39% 74% 76% 77% 44% 44% 72% 48% 66% 1% 3% 5% 3% 7%
250 100 94 31 22 81 93 46 31 27 65 118 43 24 21
250 100 89 34 22 81 90 45 27 31 60 120 45 20 22

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

TARGETS SPLIT
Yes on
all Mixed
No on
all A B

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

GENDER RACE RACE /GENDER REGION
Men Women
People
of color
White
alone Black
Latino/
a
Men of
color
Women
of color
White
men
White
women
Hills
(CCD
5/6/8)
South
(CCD
3/4/7)
West
(CCD
1/2)

YES - NO

6.INITIAL TOT INCREASE Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

6.INITIAL TOT INCREASE Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
1 -4 4 -5 5 -20 4 -8 -3 1 8 5 -1 -4
15% 15% 16% 14% 17% 20% 11% 17% 10% 15% 18% 17% 19% 9%
13% 13% 13% 14% 12% 6% 14% 14% 13% 12% 12% 14% 9% 14%
9% 8% 10% 8% 10% 3% 15% 6% 10% 9% 11% 7% 10% 11%
25% 22% 27% 24% 26% 22% 23% 19% 29% 25% 26% 25% 24% 26% 6% 8% 4% 6% 6% 9% 6% 9% 3% 7% 5% 6% 6% 5%
11% 12% 10% 9% 12% 6% 9% 10% 7% 14% 11% 10% 13% 11%
20% 20% 20% 26% 16% 34% 22% 26% 26% 15% 18% 19% 20% 23% 1% 1% 1% 1% 1% 2% 2% 2%
37% 36% 38% 35% 39% 29% 41% 37% 33% 37% 41% 39% 38% 35% 37% 40% 34% 40% 35% 49% 37% 45% 36% 36% 33% 34% 38% 39% 25% 22% 27% 24% 26% 22% 23% 19% 29% 25% 26% 25% 24% 26% 64% 63% 64% 60% 66% 46% 67% 58% 62% 68% 64% 62% 62% 68% 1% 1% 1% 1% 1% 2% 2% 2%
500 235 265 165 328 55 53 96 69 134 194 206 135 159
500 232 268 168 325 55 45 89 80 139 186 220 135 145

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

YES - NO

6.INITIAL TOT INCREASE Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

6.INITIAL TOT INCREASE Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
1 2 7 -19 16 2 -10 20 -5 -12 10 -9 2 -1
15% 17% 18% 18% 19% 11% 8% 19% 9% 17% 18% 13% 15% 15%
13% 15% 14% 7% 11% 18% 11% 22% 12% 10% 11% 10% 15% 11%
9% 6% 8% 5% 14% 13% 10% 10% 12% 2% 12% 9% 8% 10%
25% 26% 24% 21% 27% 19% 32% 18% 27% 29% 25% 26% 24% 25% 6% 7% 5% 10% 3% 6% 5% 10% 9% 1% 3% 5% 7% 5%
11% 12% 8% 15% 11% 11% 12% 8% 14% 13% 9% 12% 12% 11%
20% 16% 21% 24% 16% 23% 22% 13% 16% 27% 19% 24% 18% 22% 1% 2% 2% 3% 1% 2%
37% 37% 41% 30% 45% 42% 29% 51% 34% 29% 41% 32% 39% 36% 37% 35% 34% 49% 29% 39% 39% 31% 39% 41% 32% 41% 37% 37% 25% 26% 24% 21% 27% 19% 32% 18% 27% 29% 25% 26% 24% 25% 64% 65% 59% 58% 65% 66% 69% 67% 75% 56% 60% 62% 67% 61% 1% 2% 2% 3% 1% 2%
500 88 118 71 64 76 83 86 104 59 94 156 249 250
500 103 117 63 71 65 80 91 86 71 106 146 247 252

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

GENDER /AGE RACE /AGE EDUCATION
Men
<50
Women
<50
Men
50+
Women
50+
People
of color
<50
People
of color
50+
White
<50
White
50+
Post H.

Non-
college
grad
College
graduat
e or
post-
grad
4-year
College
grad
Post-
graduat
e

YES - NO

6.INITIAL TOT INCREASE Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

6.INITIAL TOT INCREASE Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
1 -5 9 -3 0 1 -15 4 4 18 15 -3 1 -7
15% 14% 17% 17% 14% 15% 12% 16% 17% 15% 17% 15% 16% 14% 13% 17% 14% 10% 11% 15% 12% 15% 10% 18% 16% 12% 15% 9%
9% 5% 11% 10% 10% 7% 8% 9% 11% 10% 10% 9% 6% 11%
25% 24% 25% 21% 29% 27% 19% 23% 27% 30% 27% 24% 26% 22% 6% 9% 5% 6% 3% 5% 8% 9% 3% 4% 3% 7% 7% 6%
11% 12% 11% 13% 9% 8% 9% 14% 11% 4% 7% 12% 10% 14%
20% 20% 17% 21% 23% 23% 29% 13% 19% 17% 18% 21% 20% 21% 1% 2% 1% 3% 1% 2% 3% 0% 1%
37% 36% 42% 37% 35% 37% 32% 41% 38% 43% 43% 36% 37% 35% 37% 41% 33% 40% 35% 36% 47% 36% 33% 25% 28% 39% 36% 42% 25% 24% 25% 21% 29% 27% 19% 23% 27% 30% 27% 24% 26% 22% 64% 67% 67% 60% 62% 62% 56% 71% 63% 65% 63% 64% 64% 63% 1% 2% 1% 3% 1% 2% 3% 0% 1%
500 127 122 108 142 100 65 144 183 99 116 382 185 197
500 120 127 112 140 99 70 144 181 96 112 386 184 202

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

EDUCATION /GENDER
HOME

YES - NO

6.INITIAL TOT INCREASE Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

6.INITIAL TOT INCREASE Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
1 28 -3 -4 -4 6 -6 -2 0 12 1 -7 -10 11 4 1
15% 17% 16% 15% 14% 18% 16% 12% 16% 19% 18% 12% 10% 17% 25% 10% 13% 18% 13% 11% 12% 13% 10% 15% 16% 10% 15% 9% 10% 14% 9% 16% 9% 13% 8% 9% 9% 10% 8% 9% 8% 11% 4% 15% 12% 11% 6% 12%
25% 30% 22% 26% 25% 25% 24% 25% 21% 28% 25% 21% 26% 25% 24% 26% 6% 8% 6% 5% 8% 5% 4% 11% 5% 5% 2% 6% 8% 10% 4%
11% 5% 13% 11% 11% 11% 13% 10% 12% 11% 13% 10% 9% 6% 15% 14% 20% 15% 19% 22% 24% 15% 22% 25% 17% 14% 19% 30% 27% 16% 11% 19% 1% 3% 1% 1% 1% 2% 1% 2% 2%
37% 48% 37% 35% 35% 40% 34% 36% 40% 41% 37% 36% 32% 42% 40% 38% 37% 20% 40% 39% 39% 34% 40% 39% 39% 29% 36% 43% 42% 31% 36% 36% 25% 30% 22% 26% 25% 25% 24% 25% 21% 28% 25% 21% 26% 25% 24% 26% 64% 65% 64% 63% 61% 67% 60% 63% 68% 66% 62% 57% 63% 65% 64% 72% 1% 3% 1% 1% 1% 2% 1% 2% 2%
500 67 184 198 283 202 127 156 101 101 129 59 95 70 73 59 500 68 186 200 259 224 119 141 105 118 124 58 77 88 73 62

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

YES - NO

6.INITIAL TOT INCREASE Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

6.INITIAL TOT INCREASE Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
1 -18 7 8 -1 22 47 -56 0 5 50 44 -44 -65
15% 9% 20% 19% 13% 13% 30% 2% 6% 7% 46% 13% 1% 3%
13% 13% 12% 13% 11% 22% 22% 5% 7% 15% 16% 28% 5% 5%
9% 5% 9% 10% 12% 18% 13% 5% 8% 13% 7% 19% 9% 2%
25% 27% 25% 24% 26% 18% 16% 19% 58% 36% 9% 24% 25% 14%
6% 7% 6% 5% 6% 6% 4% 8% 6% 8% 4% 5% 14% 3%
11% 12% 12% 11% 10% 8% 7% 19% 5% 14% 6% 9% 31% 10%
20% 26% 16% 18% 21% 16% 6% 42% 10% 8% 10% 2% 15% 63%
1% 1% 0% 1% 2%
37% 26% 41% 42% 36% 52% 65% 13% 21% 34% 69% 60% 16% 10% 37% 45% 34% 34% 38% 30% 18% 69% 21% 30% 19% 16% 60% 76% 25% 27% 25% 24% 26% 18% 16% 19% 58% 36% 9% 24% 25% 14%
64% 64% 64% 62% 66% 71% 62% 56% 84% 84% 42% 85% 84% 34% 1% 1% 0% 1% 2%
500 185 225 252 106 54 219 186 93 272 117 102 77 109
500 178 229 255 102 53 223 180 94 277 118 106 77 103

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

6.INITIAL TOT INCREASE 6.INITIAL TOT INCREASE 7.INITIAL SALES TAX Yes No
Undeci
ded
All
swing
Yes -
strongl
y
Yes -
weak
No -
weak
No -
strongl
y Yes No
Undeci
ded
All
swing

YES - NO

6.INITIAL TOT INCREASE Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

6.INITIAL TOT INCREASE Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
1 100 -100 0 8 100 100 -100 -100 59 -42 13 13
15% 41% 100% 32% 8% 9% 11%
13% 34% 20% 59% 28% 6% 9% 17%
9% 24% 14% 41% 10% 8% 11% 11%
25% 100% 39% 17% 16% 56% 35%
6% 16% 9% 34% 3% 9% 4% 7%
11% 30% 17% 66% 3% 17% 9% 13%
20% 54% 100% 6% 38% 2% 6%
1% 1%
37% 100% 35% 100% 100% 71% 21% 29% 39%
37% 100% 26% 100% 100% 12% 63% 15% 26%
25% 100% 39% 17% 16% 56% 35%
64% 59% 46% 100% 100% 100% 100% 61% 54% 89% 83%
1% 1%
500 189 190 118 318 77 112 88 102 153 238 105 272
500 187 184 124 318 77 110 84 100 146 237 113 277

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

7.INITIAL SALES TAX
8/9.COMBINED INFORMED

PARCEL TAX

10.TOT INCREASE RE-
BALLOT 11.SALES TAX RE-BALLOT
Yes -
strongl
y
Yes -
weak
No -
weak
No -
strongl
y Yes No
Undeci
ded Yes No
Undeci
ded Yes No
Undeci
ded

YES - NO

6.INITIAL TOT INCREASE Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

6.INITIAL TOT INCREASE Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
1 57 60 -37 -45 47 -54 13 69 -71 11 60 -39 7
15% 51% 18% 7% 9% 27% 6% 8% 33% 1% 9% 34% 8% 5%
13% 19% 36% 8% 4% 22% 4% 9% 27% 2% 5% 26% 6% 10%
9% 2% 16% 6% 8% 15% 4% 8% 16% 3% 6% 11% 7% 12%
25% 12% 21% 21% 13% 18% 19% 63% 16% 18% 72% 18% 20% 53% 6% 2% 4% 15% 5% 4% 9% 3% 1% 11% 4% 2% 8% 5%
11% 1% 4% 28% 11% 8% 17% 3% 3% 22% 2% 2% 18% 7%
20% 11% 2% 15% 50% 6% 41% 6% 3% 43% 4% 6% 34% 7%
1% 2% 0% 0% 1%
37% 72% 70% 21% 21% 64% 14% 25% 76% 5% 20% 71% 21% 27%
37% 15% 10% 58% 66% 17% 67% 12% 7% 76% 9% 11% 59% 20%
25% 12% 21% 21% 13% 18% 19% 63% 16% 18% 72% 18% 20% 53% 64% 37% 80% 78% 41% 67% 53% 86% 64% 56% 88% 59% 58% 87% 1% 2% 0% 0% 1%
500 68 85 82 156 222 209 64 221 212 64 169 251 76
500 64 83 82 155 223 203 68 212 213 70 156 249 89

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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YES - NO

6.INITIAL TOT INCREASE Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

6.INITIAL TOT INCREASE Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
1 52 -62 7 5 100 -100 -20 -38 39 67 -43 16 23 4
15% 30% 3% 5% 23% 43% 13% 36% 7% 12% 26% 13%
13% 25% 5% 8% 7% 36% 10% 30% 6% 8% 10% 13%
9% 14% 3% 13% 7% 22% 16% 11% 8% 13% 10% 3%
25% 15% 16% 56% 31% 80% 62% 61% 12% 16% 48% 32% 46%
6% 3% 8% 6% 10% 15% 5% 9% 2% 8% 4% 4% 7%
11% 7% 20% 8% 6% 29% 7% 13% 3% 17% 6% 4% 12%
20% 6% 46% 5% 16% 56% 8% 16% 5% 38% 8% 14% 6%
1% 1% 1%
37% 69% 11% 25% 37% 100% 39% 77% 20% 34% 46% 29%
37% 16% 73% 19% 32% 100% 20% 38% 10% 64% 18% 23% 25%
25% 15% 16% 56% 31% 80% 62% 61% 12% 16% 48% 32% 46%
64% 63% 52% 90% 61% 57% 44% 92% 84% 87% 58% 55% 80% 60% 81% 1% 1% 1%
500 183 169 87 55 164 168 105 62 59 125 215 99 54 56
500 184 160 90 58 162 162 106 56 64 116 214 106 51 58

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

TARGETS SPLIT
Yes on
all Mixed
No on
all A B

YES - NO

6.INITIAL TOT INCREASE Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

6.INITIAL TOT INCREASE Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
1 100 10 -100 5 -4
15% 49% 13% 15% 16%
13% 40% 11% 14% 11%
9% 11% 14% 10% 8%
25% 34% 27% 23%
6% 7% 10% 3% 8%
11% 10% 26% 12% 10%
20% 11% 64% 19% 21%
1% 1% 1% 1%
37% 100% 38% 39% 36%
37% 28% 100% 34% 40%
25% 34% 27% 23%
64% 51% 75% 36% 66% 61%
1% 1% 1% 1%
500 92 251 120 250 250
500 91 257 113 250 250

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

GENDER RACE RACE /GENDER REGION
Men Women
People
of color
White
alone Black
Latino/
a
Men of
color
Women
of color
White
men
White
women
Hills
(CCD
5/6/8)
South
(CCD
3/4/7)
West
(CCD
1/2)

YES - NO

7.INITIAL SALES TAX Yes -- strongly
Yes -- not so strongly
Lean yes
Undecided/DK
Lean no
No -- not so strongly
No -- strongly
(Refused)

7.INITIAL SALES TAX Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
-18 -23 -14 -16 -18 -30 5 -12 -21 -29 -10 -12 -18 -27
13% 12% 13% 14% 12% 12% 23% 17% 10% 9% 15% 12% 18% 9%
9% 7% 10% 9% 9% 3% 9% 10% 8% 6% 11% 11% 6% 7%
8% 9% 7% 8% 7% 10% 7% 9% 6% 9% 7% 10% 4% 7%
23% 19% 25% 22% 23% 19% 30% 17% 28% 21% 24% 20% 24% 25% 5% 6% 5% 4% 5% 6% 1% 2% 7% 9% 3% 3% 4% 9%
11% 13% 10% 11% 12% 5% 12% 10% 11% 15% 9% 10% 14% 10%
31% 33% 30% 31% 30% 44% 19% 35% 27% 30% 30% 32% 28% 32% 1% 1% 1% 1% 1% 2% 1% 1% 1% 1%
29% 28% 30% 30% 29% 25% 38% 35% 24% 24% 33% 33% 29% 24% 47% 52% 44% 46% 47% 56% 32% 47% 45% 54% 42% 45% 47% 51% 23% 19% 25% 22% 23% 19% 30% 17% 28% 21% 24% 20% 24% 25% 55% 55% 56% 54% 57% 44% 58% 47% 61% 60% 54% 55% 53% 59% 1% 1% 1% 1% 1% 2% 1% 1% 1% 1%
500 235 265 165 328 55 53 96 69 134 194 206 135 159
500 232 268 168 325 55 45 89 80 139 186 220 135 145

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

YES - NO

7.INITIAL SALES TAX Yes -- strongly
Yes -- not so strongly
Lean yes
Undecided/DK
Lean no
No -- not so strongly
No -- strongly
(Refused)

7.INITIAL SALES TAX Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
-18 -16 -8 -31 -7 -26 -28 -5 -18 -22 -28 -18 -14 -22
13% 12% 12% 16% 20% 9% 9% 11% 7% 17% 13% 15% 11% 14%
9% 8% 15% 7% 6% 8% 7% 17% 9% 9% 4% 8% 12% 6%
8% 12% 8% 4% 4% 8% 6% 7% 15% 4% 6% 6% 9% 6%
23% 19% 20% 15% 31% 23% 27% 24% 19% 19% 24% 24% 21% 24% 5% 3% 4% 7% 2% 11% 8% 4% 2% 10% 9% 3% 5% 6%
11% 13% 7% 19% 10% 7% 13% 9% 15% 9% 16% 8% 11% 11%
31% 32% 33% 32% 25% 34% 30% 28% 32% 33% 26% 35% 31% 31% 1% 1% 2% 1% 1% 2% 1% 0% 1%
29% 31% 35% 27% 30% 25% 22% 35% 31% 30% 23% 29% 32% 26% 47% 48% 43% 58% 37% 52% 51% 40% 49% 51% 51% 46% 47% 48% 23% 19% 20% 15% 31% 23% 27% 24% 19% 19% 24% 24% 21% 24% 55% 55% 54% 52% 54% 56% 61% 61% 60% 51% 59% 49% 58% 53% 1% 1% 2% 1% 1% 2% 1% 0% 1%
500 88 118 71 64 76 83 86 104 59 94 156 249 250
500 103 117 63 71 65 80 91 86 71 106 146 247 252

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

GENDER /AGE RACE /AGE EDUCATION
Men
<50
Women
<50
Men
50+
Women
50+
People
of color
<50
People
of color
50+
White
<50
White
50+
Post H.

Non-
college
grad
College
graduat
e or
post-
grad
4-year
College
grad
Post-
graduat
e

YES - NO

7.INITIAL SALES TAX Yes -- strongly
Yes -- not so strongly
Lean yes
Undecided/DK
Lean no
No -- not so strongly
No -- strongly
(Refused)

7.INITIAL SALES TAX Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
-18 -26 -4 -21 -23 -21 -10 -9 -25 3 0 -23 -12 -34
13% 11% 12% 14% 15% 11% 18% 12% 13% 16% 14% 12% 13% 12% 9% 10% 14% 5% 7% 10% 7% 13% 6% 13% 14% 7% 10% 5%
8% 9% 9% 9% 4% 9% 6% 9% 7% 7% 6% 8% 9% 7%
23% 16% 26% 23% 25% 19% 26% 23% 23% 29% 30% 20% 22% 18% 5% 6% 4% 6% 5% 2% 9% 7% 4% 3% 3% 6% 4% 8%
11% 12% 10% 14% 9% 14% 6% 10% 13% 7% 7% 13% 13% 12%
31% 37% 25% 28% 34% 35% 26% 27% 33% 24% 24% 33% 28% 37% 1% 0% 1% 1% 3% 0% 1% 2% 2% 1% 1%
29% 29% 35% 28% 26% 30% 30% 34% 25% 36% 35% 28% 33% 23% 47% 55% 39% 48% 48% 51% 41% 43% 51% 33% 34% 51% 45% 57% 23% 16% 26% 23% 25% 19% 26% 23% 23% 29% 30% 20% 22% 18% 55% 52% 63% 57% 50% 54% 53% 61% 53% 58% 60% 54% 59% 50% 1% 0% 1% 1% 3% 0% 1% 2% 2% 1% 1%
500 127 122 108 142 100 65 144 183 99 116 382 185 197
500 120 127 112 140 99 70 144 181 96 112 386 184 202

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

EDUCATION /GENDER
HOME

YES - NO

7.INITIAL SALES TAX Yes -- strongly
Yes -- not so strongly
Lean yes
Undecided/DK
Lean no
No -- not so strongly
No -- strongly
(Refused)

7.INITIAL SALES TAX Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
-18 16 -23 -24 -27 -8 -32 -23 -14 -2 -26 -30 -27 9 -6 -34 13% 14% 12% 13% 11% 15% 12% 11% 14% 17% 10% 17% 10% 15% 20% 10% 9% 17% 7% 8% 10% 7% 9% 11% 6% 7% 11% 7% 10% 10% 5% 4%
8% 10% 11% 5% 6% 9% 6% 7% 11% 7% 7% 2% 8% 15% 6% 3%
23% 30% 17% 24% 17% 29% 15% 19% 23% 34% 16% 18% 18% 26% 30% 33% 5% 2% 6% 5% 5% 6% 5% 6% 8% 4% 5% 3% 7% 1% 5% 12%
11% 7% 15% 10% 13% 10% 11% 14% 16% 5% 13% 15% 10% 6% 15% 11% 31% 17% 32% 34% 37% 23% 41% 32% 22% 24% 36% 37% 37% 25% 18% 28% 1% 3% 1% 1% 1% 1% 1% 0% 2% 1% 1% 2% 1%
29% 42% 30% 26% 28% 31% 26% 29% 31% 31% 29% 26% 28% 40% 32% 17% 47% 26% 53% 50% 55% 39% 58% 52% 46% 33% 55% 56% 54% 32% 38% 51% 23% 30% 17% 24% 17% 29% 15% 19% 23% 34% 16% 18% 18% 26% 30% 33% 55% 66% 56% 53% 51% 60% 46% 56% 64% 57% 53% 45% 54% 58% 61% 62% 1% 3% 1% 1% 1% 1% 1% 0% 2% 1% 1% 2% 1%
500 67 184 198 283 202 127 156 101 101 129 59 95 70 73 59 500 68 186 200 259 224 119 141 105 118 124 58 77 88 73 62

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

YES - NO

7.INITIAL SALES TAX Yes -- strongly
Yes -- not so strongly
Lean yes
Undecided/DK
Lean no
No -- not so strongly
No -- strongly
(Refused)

7.INITIAL SALES TAX Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
-18 -37 -9 -11 -30 13 20 -74 -1 -14 28 12 -64 -82
13% 7% 13% 18% 10% 22% 23% 4% 5% 5% 40% 5% 5% 3%
9% 8% 10% 9% 8% 7% 15% 2% 8% 12% 9% 22% 2% 1%
8% 5% 10% 7% 6% 17% 11% 3% 10% 10% 7% 16% 4% 2%
23% 22% 27% 24% 20% 21% 20% 9% 54% 33% 14% 27% 15% 5%
5% 6% 4% 6% 3% 2% 4% 7% 5% 8% 2% 6% 14% 2%
11% 9% 9% 11% 13% 10% 7% 20% 5% 14% 6% 7% 32% 10%
31% 42% 28% 27% 39% 21% 19% 55% 13% 19% 20% 18% 28% 76% 1% 1% 1% 1% 1% 0% 2%
29% 20% 32% 33% 24% 46% 50% 8% 22% 27% 56% 43% 10% 7%
47% 57% 41% 43% 55% 33% 29% 83% 23% 40% 28% 31% 74% 89% 23% 22% 27% 24% 20% 21% 20% 9% 54% 33% 14% 27% 15% 5%
55% 50% 59% 55% 51% 57% 57% 41% 82% 76% 39% 77% 67% 21% 1% 1% 1% 1% 1% 0% 2%
500 185 225 252 106 54 219 186 93 272 117 102 77 109
500 178 229 255 102 53 223 180 94 277 118 106 77 103

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

6.INITIAL TOT INCREASE 6.INITIAL TOT INCREASE 7.INITIAL SALES TAX Yes No
Undeci
ded
All
swing
Yes -
strongl
y
Yes -
weak
No -
weak
No -
strongl
y Yes No
Undeci
ded
All
swing

YES - NO

7.INITIAL SALES TAX Yes -- strongly
Yes -- not so strongly
Lean yes
Undecided/DK
Lean no
No -- not so strongly
No -- strongly
(Refused)

7.INITIAL SALES TAX Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
-18 28 -72 -10 -12 36 23 -61 -81 100 -100 0 0
13% 24% 5% 6% 7% 42% 12% 3% 7% 44%
9% 18% 2% 5% 10% 12% 22% 4% 1% 30% 16%
8% 13% 2% 9% 10% 7% 17% 4% 26% 14%
23% 17% 9% 51% 31% 13% 20% 17% 3% 100% 41%
5% 5% 7% 3% 7% 3% 7% 12% 3% 11% 9%
11% 4% 19% 11% 13% 5% 4% 30% 9% 23% 20%
31% 18% 55% 16% 20% 18% 18% 30% 77% 65%
1% 1% 0% 1% 1%
29% 55% 9% 20% 28% 61% 51% 11% 8% 100% 30%
47% 27% 81% 30% 40% 25% 28% 72% 89% 100% 30%
23% 17% 9% 51% 31% 13% 20% 17% 3% 100% 41%
55% 57% 39% 78% 72% 40% 70% 67% 16% 56% 35% 100% 100%
1% 1% 0% 1% 1%
500 189 190 118 318 77 112 88 102 153 238 105 272
500 187 184 124 318 77 110 84 100 146 237 113 277

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

7.INITIAL SALES TAX
8/9.COMBINED INFORMED

PARCEL TAX

10.TOT INCREASE RE-
BALLOT 11.SALES TAX RE-BALLOT
Yes -
strongl
y
Yes -
weak
No -
weak
No -
strongl
y Yes No
Undeci
ded Yes No
Undeci
ded Yes No
Undeci
ded

YES - NO

7.INITIAL SALES TAX Yes -- strongly
Yes -- not so strongly
Lean yes
Undecided/DK
Lean no
No -- not so strongly
No -- strongly
(Refused)

7.INITIAL SALES TAX Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
-18 100 100 -100 -100 21 -68 -1 24 -67 5 68 -83 13
13% 100% 22% 6% 5% 25% 3% 6% 35% 1% 7%
9% 54% 15% 3% 5% 16% 3% 7% 24% 0% 6%
8% 46% 12% 2% 10% 13% 1% 12% 15% 1% 13%
23% 22% 11% 57% 17% 18% 54% 19% 11% 62%
5% 32% 3% 8% 7% 5% 7% 2% 9% 2%
11% 68% 6% 18% 9% 7% 17% 3% 2% 20% 2%
31% 100% 20% 53% 6% 17% 50% 17% 3% 57% 8%
1% 0% 0% 1% 1%
29% 100% 100% 49% 11% 21% 53% 7% 25% 74% 3% 26%
47% 100% 100% 28% 78% 22% 29% 75% 20% 7% 86% 12%
23% 22% 11% 57% 17% 18% 54% 19% 11% 62%
55% 100% 100% 58% 41% 88% 58% 46% 77% 62% 41% 85%
1% 0% 0% 1% 1%
500 68 85 82 156 222 209 64 221 212 64 169 251 76
500 64 83 82 155 223 203 68 212 213 70 156 249 89

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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YES - NO

7.INITIAL SALES TAX Yes -- strongly
Yes -- not so strongly
Lean yes
Undecided/DK
Lean no
No -- not so strongly
No -- strongly
(Refused)

7.INITIAL SALES TAX Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
-18 26 -79 -4 -11 32 -77 -2 -10 -24 100 -100 -20 -42 52 13% 25% 3% 5% 14% 27% 4% 9% 13% 4% 47% 16%
9% 18% 2% 6% 6% 20% 3% 6% 3% 3% 33% 10%
8% 11% 2% 11% 7% 12% 0% 13% 15% 7% 20% 25%
23% 18% 6% 52% 35% 14% 9% 43% 28% 47% 80% 58% 48%
5% 3% 7% 5% 6% 5% 7% 3% 5% 7% 10% 4% 9%
11% 6% 19% 9% 8% 5% 19% 9% 13% 9% 23% 4% 9%
31% 18% 60% 12% 24% 17% 58% 18% 23% 22% 67% 12% 24%
1% 0% 1% 2%
29% 54% 7% 21% 27% 59% 7% 28% 31% 14% 100% 52%
47% 27% 86% 26% 38% 27% 84% 30% 41% 38% 100% 20% 42%
23% 18% 6% 52% 35% 14% 9% 43% 28% 47% 80% 58% 48%
55% 56% 37% 83% 62% 55% 38% 73% 63% 72% 53% 33% 88% 76% 84% 1% 0% 1% 2%
500 183 169 87 55 164 168 105 62 59 125 215 99 54 56
500 184 160 90 58 162 162 106 56 64 116 214 106 51 58

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

TARGETS SPLIT
Yes on
all Mixed
No on
all A B

YES - NO

7.INITIAL SALES TAX Yes -- strongly
Yes -- not so strongly
Lean yes
Undecided/DK
Lean no
No -- not so strongly
No -- strongly
(Refused)

7.INITIAL SALES TAX Yes
No
Undecided
All swing
Refused
Unweighted Count /
Weighted Count
-18 100 -27 -100 -13 -24
13% 46% 8% 11% 14%
9% 32% 6% 10% 7%
8% 22% 7% 9% 7%
23% 29% 26% 19%
5% 6% 9% 5% 5%
11% 12% 22% 8% 14%
31% 30% 69% 29% 33%
1% 1% 1% 1%
29% 100% 22% 30% 28%
47% 48% 100% 43% 52%
23% 29% 26% 19%
55% 54% 61% 31% 58% 53%
1% 1% 1% 1%
500 92 251 120 250 250
500 91 257 113 250 250

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

GENDER RACE RACE /GENDER REGION
Men Women
People
of color
White
alone Black
Latino/
a
Men of
color
Women
of color
White
men
White
women
Hills
(CCD
5/6/8)
South
(CCD
3/4/7)
West
(CCD
1/2)

YES - NO
8/9.COMBINED

INFORMED PARCEL TAX
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
8/9.COMBINED

INFORMED PARCEL TAX
Yes
No
Undecided
Refused
4/5-8/9.PARCEL TAX
SHIFT
Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
Unweighted Count /
Weighted Count
4 -7 14 1 7 -3 0 -9 13 -4 14 6 2 3
23% 18% 28% 22% 25% 20% 17% 22% 21% 16% 31% 23% 25% 22% 14% 13% 14% 11% 15% 12% 9% 9% 14% 17% 14% 13% 15% 13%
7% 7% 8% 10% 7% 11% 15% 7% 12% 7% 6% 10% 3% 7%
14% 13% 14% 15% 12% 12% 18% 14% 17% 12% 13% 12% 13% 16% 4% 4% 4% 3% 4% 1% 3% 2% 3% 5% 4% 4% 4% 4%
12% 12% 12% 9% 14% 9% 14% 7% 10% 16% 13% 10% 14% 14%
25% 29% 20% 29% 21% 35% 23% 38% 20% 23% 20% 26% 24% 22% 1% 2% 1% 1% 2% 2% 4% 2% 1% 1%
45% 39% 50% 42% 46% 43% 41% 38% 47% 40% 51% 46% 44% 43% 41% 46% 36% 41% 40% 46% 41% 48% 34% 44% 37% 40% 42% 40% 14% 13% 14% 15% 12% 12% 18% 14% 17% 12% 13% 12% 13% 16% 1% 2% 1% 1% 2% 2% 4% 2% 1% 1%
37% 31% 41% 36% 38% 34% 40% 34% 38% 31% 43% 39% 35% 34% 32% 35% 29% 32% 31% 32% 29% 37% 25% 33% 30% 31% 32% 34% 9% 8% 10% 9% 9% 5% 13% 8% 10% 8% 10% 9% 8% 9%
18% 17% 19% 17% 19% 13% 14% 13% 21% 19% 19% 17% 18% 20% 9% 9% 9% 8% 10% 9% 1% 5% 11% 12% 8% 7% 10% 11%
12% 14% 10% 14% 10% 21% 17% 16% 13% 12% 8% 12% 12% 11%
500 235 265 165 328 55 53 96 69 134 194 206 135 159
500 232 268 168 325 55 45 89 80 139 186 220 135 145

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

YES - NO
8/9.COMBINED

INFORMED PARCEL TAX
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
8/9.COMBINED

INFORMED PARCEL TAX
Yes
No
Undecided
Refused
4/5-8/9.PARCEL TAX
SHIFT
Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
Unweighted Count /
Weighted Count
4 1 11 -20 21 -8 12 18 15 -2 7 -11 11 -4
23% 25% 21% 15% 34% 11% 31% 28% 22% 21% 24% 21% 24% 22% 14% 10% 15% 15% 16% 16% 11% 11% 21% 13% 15% 10% 15% 12% 7% 8% 12% 3% 4% 10% 5% 12% 10% 4% 6% 6% 9% 6%
14% 13% 12% 13% 14% 15% 17% 14% 9% 20% 11% 14% 14% 13%
4% 4% 4% 6% 2% 3% 5% 6% 3% 3% 5% 3% 4% 4%
12% 9% 10% 17% 11% 13% 15% 12% 12% 17% 13% 9% 13% 11%
25% 29% 24% 30% 20% 30% 16% 16% 23% 20% 21% 35% 20% 29% 1% 3% 2% 1% 2% 1% 2% 3% 1% 1% 2%
45% 43% 49% 33% 54% 38% 47% 52% 53% 38% 46% 37% 48% 41% 41% 42% 38% 53% 33% 46% 36% 34% 38% 40% 39% 48% 37% 44% 14% 13% 12% 13% 14% 15% 17% 14% 9% 20% 11% 14% 14% 13%
1% 3% 2% 1% 2% 1% 2% 3% 1% 1% 2%
37% 36% 42% 27% 43% 29% 38% 43% 41% 31% 43% 29% 39% 35% 32% 30% 31% 39% 27% 40% 29% 23% 32% 32% 28% 41% 28% 36% 9% 10% 9% 4% 12% 7% 11% 9% 5% 10% 9% 10% 8% 10%
18% 19% 15% 13% 23% 17% 22% 19% 19% 22% 13% 19% 20% 16% 9% 8% 6% 9% 12% 10% 11% 10% 14% 12% 4% 9% 12% 7%
12% 13% 11% 18% 7% 11% 10% 15% 9% 13% 12% 10% 12% 11%
500 88 118 71 64 76 83 86 104 59 94 156 249 250
500 103 117 63 71 65 80 91 86 71 106 146 247 252

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

GENDER /AGE RACE /AGE EDUCATION
Men
<50
Women
<50
Men
50+
Women
50+
People
of color
<50
People
of color
50+
White
<50
White
50+
Post H.

Non-
college
grad
College
graduat
e or
post-
grad
4-year
College
grad
Post-
graduat
e

YES - NO
8/9.COMBINED

INFORMED PARCEL TAX
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
8/9.COMBINED

INFORMED PARCEL TAX
Yes
No
Undecided
Refused
4/5-8/9.PARCEL TAX
SHIFT
Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
Unweighted Count /
Weighted Count
4 -7 28 -8 0 3 -1 19 -4 11 9 3 6 0
23% 14% 34% 23% 22% 21% 23% 27% 23% 15% 16% 26% 27% 25% 14% 17% 13% 10% 15% 13% 9% 16% 14% 16% 14% 14% 13% 14%
7% 8% 10% 6% 6% 10% 9% 9% 5% 16% 16% 5% 5% 5%
14% 13% 15% 13% 13% 16% 15% 12% 13% 14% 13% 14% 17% 11% 4% 5% 3% 3% 4% 3% 3% 5% 4% 3% 3% 4% 3% 5%
12% 14% 12% 10% 12% 13% 3% 14% 14% 8% 9% 13% 13% 13%
25% 26% 14% 33% 26% 25% 36% 15% 26% 25% 26% 24% 21% 26% 1% 2% 3% 1% 3% 2% 2% 3% 3% 1% 0% 1%
45% 39% 57% 38% 43% 44% 41% 53% 41% 47% 46% 44% 44% 44% 41% 46% 28% 46% 43% 41% 41% 33% 45% 36% 38% 41% 38% 44% 14% 13% 15% 13% 13% 16% 15% 12% 13% 14% 13% 14% 17% 11% 1% 2% 3% 1% 3% 2% 2% 3% 3% 1% 0% 1%
37% 31% 46% 32% 37% 34% 38% 42% 34% 37% 37% 37% 36% 38% 32% 38% 19% 33% 38% 30% 33% 26% 36% 30% 31% 33% 26% 38% 9% 4% 12% 12% 9% 7% 11% 9% 10% 6% 6% 10% 11% 8%
18% 15% 24% 19% 15% 19% 15% 21% 17% 17% 17% 18% 22% 15% 9% 11% 12% 7% 6% 11% 4% 12% 8% 11% 11% 9% 11% 7%
12% 15% 10% 13% 9% 17% 11% 9% 11% 12% 12% 11% 15% 7%
500 127 122 108 142 100 65 144 183 99 116 382 185 197
500 120 127 112 140 99 70 144 181 96 112 386 184 202

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

EDUCATION /GENDER
HOME

YES - NO
8/9.COMBINED

INFORMED PARCEL TAX
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
8/9.COMBINED

INFORMED PARCEL TAX
Yes
No
Undecided
Refused
4/5-8/9.PARCEL TAX
SHIFT
Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
Unweighted Count /
Weighted Count
4 29 -3 8 -11 24 -14 -8 3 42 -9 -19 -7 30 21 17
23% 20% 21% 30% 19% 30% 18% 20% 20% 38% 20% 21% 17% 29% 30% 31% 14% 22% 16% 11% 14% 13% 13% 15% 14% 13% 14% 11% 16% 10% 18% 12% 7% 15% 4% 5% 5% 10% 5% 5% 8% 12% 5% 1% 7% 18% 5% 5%
14% 12% 13% 15% 12% 15% 11% 13% 15% 15% 11% 15% 12% 14% 12% 20% 4% 1% 4% 4% 5% 3% 3% 6% 5% 1% 5% 5% 5% 3% 3% 3%
12% 8% 12% 13% 12% 11% 12% 12% 12% 10% 11% 11% 14% 7% 14% 14% 25% 19% 28% 21% 32% 16% 34% 29% 22% 10% 32% 35% 28% 17% 16% 13% 1% 3% 2% 1% 2% 2% 2% 1% 2% 2% 1% 2%
45% 57% 41% 47% 38% 53% 36% 40% 43% 63% 39% 33% 40% 57% 54% 48% 41% 28% 44% 38% 49% 30% 50% 47% 40% 21% 48% 52% 48% 27% 33% 30% 14% 12% 13% 15% 12% 15% 11% 13% 15% 15% 11% 15% 12% 14% 12% 20% 1% 3% 2% 1% 2% 2% 2% 1% 2% 2% 1% 2%
37% 49% 35% 39% 32% 44% 30% 33% 35% 52% 35% 26% 31% 46% 43% 42% 32% 24% 34% 31% 40% 21% 39% 41% 30% 13% 38% 41% 43% 18% 23% 23% 9% 8% 9% 11% 9% 9% 9% 8% 7% 12% 9% 10% 7% 9% 7% 13%
18% 17% 17% 20% 16% 21% 15% 16% 18% 23% 13% 18% 19% 22% 20% 21% 9% 9% 8% 9% 7% 11% 6% 8% 11% 11% 4% 8% 12% 12% 13% 8%
12% 6% 11% 11% 11% 12% 12% 10% 15% 10% 12% 12% 7% 12% 13% 12% 500 67 184 198 283 202 127 156 101 101 129 59 95 70 73 59 500 68 186 200 259 224 119 141 105 118 124 58 77 88 73 62

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

YES - NO
8/9.COMBINED

INFORMED PARCEL TAX
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
8/9.COMBINED

INFORMED PARCEL TAX
Yes
No
Undecided
Refused
4/5-8/9.PARCEL TAX
SHIFT
Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
Unweighted Count /
Weighted Count
4 -24 20 17 -19 46 73 -82 7 10 75 71 -68 -94
23% 13% 31% 29% 15% 42% 49% 2% 5% 11% 72% 23% 3% 1%
14% 13% 15% 15% 15% 8% 23% 1% 16% 20% 11% 36% 2%
7% 7% 7% 6% 7% 18% 11% 4% 8% 12% 2% 20% 8% 0%
14% 11% 14% 18% 6% 10% 7% 4% 48% 22% 4% 11% 6% 2%
4% 4% 4% 4% 4% 2% 2% 7% 2% 6% 1% 3% 14% 2%
12% 12% 10% 9% 19% 8% 3% 22% 12% 18% 4% 2% 48% 3%
25% 40% 19% 19% 33% 11% 3% 60% 8% 9% 4% 3% 19% 90%
1% 1% 1% 1% 1% 1% 1% 1% 1% 2% 1% 1%
45% 32% 52% 49% 37% 68% 82% 6% 29% 44% 85% 79% 13% 1%
41% 56% 33% 32% 56% 22% 9% 89% 22% 33% 9% 8% 81% 95%
14% 11% 14% 18% 6% 10% 7% 4% 48% 22% 4% 11% 6% 2%
1% 1% 1% 1% 1% 1% 1% 1% 1% 2% 1% 1%
37% 29% 43% 42% 28% 58% 82% 30% 85% 79%
32% 50% 24% 24% 43% 20% 89% 23% 81% 95%
9% 7% 10% 12% 3% 3% 48% 16%
18% 12% 20% 21% 12% 16% 10% 77% 31% 19% 3%
9% 5% 10% 9% 9% 13% 10% 29% 15% 19% 3%
12% 9% 11% 13% 16% 6% 16% 22% 15% 14% 19%
500 185 225 252 106 54 219 186 93 272 117 102 77 109
500 178 229 255 102 53 223 180 94 277 118 106 77 103

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

6.INITIAL TOT INCREASE 6.INITIAL TOT INCREASE 7.INITIAL SALES TAX Yes No
Undeci
ded
All
swing
Yes -
strongl
y
Yes -
weak
No -
weak
No -
strongl
y Yes No
Undeci
ded
All
swing

YES - NO
8/9.COMBINED

INFORMED PARCEL TAX
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
8/9.COMBINED

INFORMED PARCEL TAX
Yes
No
Undecided
Refused
4/5-8/9.PARCEL TAX
SHIFT
Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
Unweighted Count /
Weighted Count
4 61 -53 2 13 63 60 -32 -71 60 -41 24 16
23% 42% 12% 13% 19% 60% 29% 14% 10% 43% 14% 18% 18%
14% 22% 5% 15% 18% 14% 27% 9% 1% 20% 8% 17% 19%
7% 12% 4% 5% 10% 3% 19% 8% 1% 12% 4% 9% 9%
14% 9% 4% 34% 18% 7% 11% 5% 4% 10% 6% 35% 22%
4% 3% 6% 2% 4% 2% 3% 8% 5% 2% 6% 2% 5%
12% 4% 19% 14% 15% 3% 5% 30% 10% 5% 16% 13% 16%
25% 8% 49% 15% 15% 9% 7% 24% 69% 8% 45% 5% 9%
1% 1% 2% 1% 2% 1% 1% 1% 1%
45% 76% 21% 33% 47% 78% 75% 31% 12% 75% 26% 44% 47%
41% 15% 74% 31% 34% 15% 15% 62% 84% 15% 67% 20% 30%
14% 9% 4% 34% 18% 7% 11% 5% 4% 10% 6% 35% 22%
1% 1% 2% 1% 2% 1% 1% 1% 1%
37% 67% 16% 22% 36% 72% 64% 21% 12% 68% 21% 30% 37%
32% 9% 63% 21% 26% 5% 12% 52% 73% 8% 58% 9% 21%
9% 3% 2% 27% 13% 6% 3% 2% 5% 3% 27% 15%
18% 12% 9% 41% 26% 6% 17% 15% 4% 13% 10% 42% 27%
9% 9% 7% 14% 12% 6% 11% 12% 2% 8% 7% 15% 12%
12% 11% 10% 15% 11% 17% 7% 11% 9% 11% 9% 18% 13%
500 189 190 118 318 77 112 88 102 153 238 105 272
500 187 184 124 318 77 110 84 100 146 237 113 277

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

7.INITIAL SALES TAX
8/9.COMBINED INFORMED

PARCEL TAX

10.TOT INCREASE RE-
BALLOT 11.SALES TAX RE-BALLOT
Yes -
strongl
y
Yes -
weak
No -
weak
No -
strongl
y Yes No
Undeci
ded Yes No
Undeci
ded Yes No
Undeci
ded

YES - NO
8/9.COMBINED

INFORMED PARCEL TAX
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
8/9.COMBINED

INFORMED PARCEL TAX
Yes
No
Undecided
Refused
4/5-8/9.PARCEL TAX
SHIFT
Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
Unweighted Count /
Weighted Count
4 58 62 -40 -41 100 -100 0 55 -50 13 69 -42 19
23% 67% 25% 12% 15% 52% 40% 10% 15% 44% 14% 15%
14% 4% 33% 8% 8% 31% 23% 6% 9% 25% 8% 12%
7% 5% 16% 2% 5% 17% 10% 5% 7% 12% 4% 8%
14% 6% 13% 13% 3% 100% 9% 8% 47% 6% 6% 47%
4% 1% 3% 11% 3% 9% 3% 5% 2% 2% 4% 5%
12% 6% 4% 33% 8% 30% 7% 19% 7% 6% 19% 5%
25% 11% 5% 19% 58% 61% 8% 46% 9% 5% 44% 6%
1% 1% 2% 3% 3%
45% 76% 74% 23% 28% 100% 73% 21% 31% 81% 26% 34%
41% 18% 12% 63% 69% 100% 18% 71% 18% 13% 68% 16%
14% 6% 13% 13% 3% 100% 9% 8% 47% 6% 6% 47%
1% 1% 2% 3% 3%
37% 73% 64% 21% 22% 82% 62% 17% 23% 72% 22% 20%
32% 8% 8% 52% 62% 79% 11% 61% 12% 6% 57% 9%
9% 2% 8% 7% 0% 66% 4% 4% 40% 4% 3% 35%
18% 6% 18% 15% 7% 18% 76% 15% 11% 50% 13% 9% 53%
9% 5% 11% 8% 7% 18% 10% 11% 7% 10% 10% 6% 17%
12% 13% 9% 10% 9% 20% 24% 12% 12% 10% 8% 12% 16%
500 68 85 82 156 222 209 64 221 212 64 169 251 76
500 64 83 82 155 223 203 68 212 213 70 156 249 89

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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YES - NO
8/9.COMBINED

INFORMED PARCEL TAX
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
8/9.COMBINED

INFORMED PARCEL TAX
Yes
No
Undecided
Refused
4/5-8/9.PARCEL TAX
SHIFT
Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
Unweighted Count /
Weighted Count
4 100 -100 43 -71 60 -63 17 34 7 75 -43 31 37 -17
23% 59% 9% 44% 10% 20% 29% 14% 50% 14% 19% 25% 13%
14% 28% 19% 22% 4% 17% 23% 13% 23% 7% 19% 24% 9%
7% 13% 15% 10% 3% 5% 9% 17% 12% 5% 9% 11% 7%
14% 57% 29% 8% 5% 33% 11% 20% 4% 5% 36% 16% 23%
4% 8% 12% 3% 6% 3% 5% 3% 1% 5% 5% 8% 5%
12% 25% 33% 5% 20% 11% 14% 15% 5% 17% 6% 6% 21%
25% 67% 26% 8% 53% 11% 9% 19% 4% 47% 5% 10% 21%
1% 2% 1% 1%
45% 100% 43% 76% 16% 41% 61% 43% 85% 26% 47% 61% 30%
41% 100% 71% 16% 79% 24% 28% 37% 11% 69% 16% 24% 46%
14% 57% 29% 8% 5% 33% 11% 20% 4% 5% 36% 16% 23%
1% 2% 1% 1%
37% 100% 68% 15% 27% 38% 30% 80% 22% 31% 39% 18%
32% 100% 10% 70% 15% 15% 24% 6% 62% 7% 9% 22%
9% 49% 2% 3% 28% 8% 10% 2% 3% 28% 7% 12%
18% 100% 11% 6% 43% 32% 27% 7% 8% 46% 32% 26%
9% 51% 8% 4% 14% 23% 17% 5% 5% 18% 25% 15%
12% 100% 12% 9% 11% 13% 19% 7% 7% 14% 17% 33%
500 183 169 87 55 164 168 105 62 59 125 215 99 54 56
500 184 160 90 58 162 162 106 56 64 116 214 106 51 58

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

TARGETS SPLIT
Yes on
all Mixed
No on
all A B

YES - NO
8/9.COMBINED

INFORMED PARCEL TAX
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
8/9.COMBINED

INFORMED PARCEL TAX
Yes
No
Undecided
Refused
4/5-8/9.PARCEL TAX
SHIFT
Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
Unweighted Count /
Weighted Count
4 89 17 -93 4 4
23% 59% 24% 1% 20% 26%
14% 21% 17% 13% 14%
7% 11% 9% 1% 9% 6%
14% 6% 14% 3% 18% 9%
4% 1% 3% 8% 4% 3%
12% 14% 18% 10% 14%
25% 1% 16% 69% 23% 26%
1% 2% 2% 1%
45% 91% 51% 2% 42% 47%
41% 2% 34% 95% 38% 43%
14% 6% 14% 3% 18% 9%
1% 2% 2% 1%
37% 91% 39% 33% 40%
32% 21% 95% 28% 36%
9% 8% 11% 6%
18% 21% 5% 23% 14%
9% 13% 5% 11% 7%
12% 9% 17% 14% 9%
500 92 251 120 250 250
500 91 257 113 250 250

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

GENDER RACE RACE /GENDER REGION
Men Women
People
of color
White
alone Black
Latino/
a
Men of
color
Women
of color
White
men
White
women
Hills
(CCD
5/6/8)
South
(CCD
3/4/7)
West
(CCD
1/2)

YES - NO
A8.PARCEL TAX RE-

BALLOT - SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
A8.PARCEL TAX RE-

BALLOT - SURGE
Yes
No
Undecided
Refused
Unweighted Count /
Weighted Count
4 -5 12 3 6 9 -7 -14 18 2 10 4 8 1
20% 16% 24% 18% 22% 24% 10% 17% 19% 16% 26% 20% 28% 13% 13% 13% 13% 7% 16% 7% 5% 5% 9% 18% 14% 12% 14% 13%
9% 9% 9% 11% 8% 14% 16% 9% 14% 9% 7% 10% 3% 14%
18% 17% 20% 27% 14% 21% 32% 25% 29% 13% 15% 16% 19% 22% 4% 4% 4% 5% 4% 3% 7% 4% 6% 5% 4% 2% 7% 5%
10% 12% 9% 8% 12% 6% 17% 6% 9% 15% 10% 9% 8% 14%
23% 27% 20% 21% 23% 26% 14% 34% 9% 22% 24% 28% 21% 19%
2% 2% 1% 2% 1% 4% 3% 3% 1%
42% 38% 46% 37% 45% 44% 30% 30% 42% 43% 47% 42% 44% 40% 38% 43% 34% 34% 39% 35% 37% 44% 24% 41% 38% 39% 36% 38% 18% 17% 20% 27% 14% 21% 32% 25% 29% 13% 15% 16% 19% 22% 2% 2% 1% 2% 1% 4% 3% 3% 1%
250 109 141 76 171 23 21 39 37 69 102 98 79 73
250 116 134 85 162 27 22 41 44 74 88 110 68 73

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

YES - NO
A8.PARCEL TAX RE-

BALLOT - SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
A8.PARCEL TAX RE-

BALLOT - SURGE
Yes
No
Undecided
Refused
Unweighted Count /
Weighted Count
4 -2 9 -17 31 3 0 22 14 -18 7 -3 8 1
20% 20% 21% 21% 34% 6% 19% 29% 23% 12% 19% 18% 22% 18%
13% 12% 12% 10% 17% 19% 9% 6% 17% 13% 15% 13% 12% 14%
9% 7% 12% 2% 3% 17% 10% 14% 12% 4% 9% 6% 11% 7%
18% 17% 15% 14% 23% 19% 24% 24% 8% 21% 14% 23% 18% 19%
4% 3% 1% 11% 4% 9% 8% 3% 3% 7% 1% 5% 4%
10% 11% 7% 10% 7% 14% 14% 8% 14% 23% 7% 5% 14% 6%
23% 27% 29% 29% 13% 25% 14% 11% 21% 23% 22% 34% 18% 29% 2% 3% 3% 2% 2% 6% 1% 3%
42% 39% 45% 33% 54% 42% 38% 49% 52% 30% 43% 37% 45% 40% 38% 41% 37% 50% 23% 39% 38% 27% 39% 49% 36% 40% 37% 39% 18% 17% 15% 14% 23% 19% 24% 24% 8% 21% 14% 23% 18% 19%
2% 3% 3% 2% 2% 6% 1% 3%
250 39 59 36 43 34 39 38 61 30 43 78 129 121
250 52 58 32 36 33 40 45 43 35 53 73 124 126

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

GENDER /AGE RACE /AGE EDUCATION
Men
<50
Women
<50
Men
50+
Women
50+
People
of color
<50
People
of color
50+
White
<50
White
50+
Post H.

Non-
college
grad
College
graduat
e or
post-
grad
4-year
College
grad
Post-
graduat
e

YES - NO
A8.PARCEL TAX RE-

BALLOT - SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
A8.PARCEL TAX RE-

BALLOT - SURGE
Yes
No
Undecided
Refused
Unweighted Count /
Weighted Count
4 -13 26 4 -1 -5 15 17 -3 20 14 2 -3 7
20% 16% 28% 17% 20% 17% 21% 27% 18% 11% 12% 23% 20% 26% 13% 12% 12% 15% 13% 5% 10% 16% 15% 14% 11% 13% 10% 17%
9% 8% 13% 9% 6% 12% 10% 10% 6% 21% 19% 6% 7% 4%
18% 15% 20% 19% 19% 28% 27% 11% 17% 23% 22% 17% 20% 14% 4% 6% 4% 2% 5% 4% 6% 5% 3% 4% 4% 5% 5% 4%
10% 20% 9% 3% 9% 13% 16% 9% 9% 9% 10% 10% 11%
23% 22% 14% 33% 26% 22% 21% 14% 31% 12% 17% 26% 27% 24% 2% 1% 3% 3% 5% 1% 2% 6% 5% 0% 1%
42% 35% 53% 41% 38% 34% 41% 53% 40% 45% 43% 42% 38% 46% 38% 48% 27% 37% 40% 39% 27% 35% 42% 26% 30% 40% 41% 39% 18% 15% 20% 19% 19% 28% 27% 11% 17% 23% 22% 17% 20% 14% 2% 1% 3% 3% 5% 1% 2% 6% 5% 0% 1%
250 61 68 48 73 48 28 79 92 51 61 188 97 91
250 59 65 57 69 51 34 72 91 52 62 187 95 92

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

EDUCATION /GENDER
HOME

YES - NO
A8.PARCEL TAX RE-

BALLOT - SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
A8.PARCEL TAX RE-

BALLOT - SURGE
Yes
No
Undecided
Refused
Unweighted Count /
Weighted Count
4 34 0 3 -12 26 -5 -19 -1 47 -16 -14 -6 33 24 17
20% 20% 21% 25% 16% 27% 20% 13% 14% 37% 16% 21% 12% 27% 33% 16% 13% 16% 16% 11% 14% 12% 14% 13% 13% 11% 13% 13% 16% 12% 13% 12% 9% 18% 5% 6% 6% 12% 4% 7% 11% 12% 5% 11% 18% 4% 12%
18% 19% 15% 20% 16% 22% 16% 16% 20% 24% 16% 17% 15% 15% 21% 36% 4% 2% 4% 5% 5% 3% 2% 8% 8% 1% 9% 9% 3% 6%
10% 6% 10% 10% 13% 7% 11% 14% 11% 4% 11% 8% 17% 5% 9% 8% 23% 13% 28% 23% 30% 14% 30% 29% 20% 9% 36% 31% 19% 15% 12% 15% 2% 5% 1% 1% 2% 2% 1% 3% 2% 4% 2%
42% 55% 42% 42% 35% 51% 38% 33% 39% 60% 33% 35% 39% 57% 51% 40% 38% 21% 42% 39% 48% 25% 43% 51% 39% 13% 49% 48% 45% 24% 27% 24% 18% 19% 15% 20% 16% 22% 16% 16% 20% 24% 16% 17% 15% 15% 21% 36% 2% 5% 1% 1% 2% 2% 1% 3% 2% 4% 2%
250 38 85 103 135 107 56 79 48 59 58 32 45 38 45 24
250 38 91 96 130 111 61 69 49 62 62 26 42 45 39 26

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

YES - NO
A8.PARCEL TAX RE-

BALLOT - SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
A8.PARCEL TAX RE-

BALLOT - SURGE
Yes
No
Undecided
Refused
Unweighted Count /
Weighted Count
4 -14 9 14 -10 52 66 -82 10 11 70 62 -67 -93
20% 14% 25% 25% 10% 40% 44% 1% 4% 9% 69% 19% 3%
13% 13% 14% 14% 15% 11% 20% 17% 18% 11% 30%
9% 7% 8% 5% 13% 18% 13% 3% 9% 14% 2% 24% 8%
18% 17% 16% 25% 11% 14% 11% 7% 48% 28% 4% 18% 11% 4%
4% 6% 4% 6% 3% 7% 2% 6% 6% 12% 4%
10% 5% 11% 9% 17% 6% 2% 22% 10% 15% 4% 48% 2%
23% 38% 21% 16% 31% 11% 6% 58% 8% 9% 8% 4% 19% 87%
2% 1% 1% 2% 2% 2% 1% 0% 3% 3%
42% 34% 46% 44% 39% 69% 77% 5% 30% 41% 82% 72% 11%
38% 48% 37% 30% 49% 17% 11% 86% 20% 30% 11% 10% 78% 93% 18% 17% 16% 25% 11% 14% 11% 7% 48% 28% 4% 18% 11% 4%
2% 1% 1% 2% 2% 2% 1% 0% 3% 3%
250 82 112 128 48 34 105 84 61 147 53 52 34 50
250 80 112 128 45 34 108 82 60 150 54 54 35 47

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

6.INITIAL TOT INCREASE 6.INITIAL TOT INCREASE 7.INITIAL SALES TAX Yes No
Undeci
ded
All
swing
Yes -
strongl
y
Yes -
weak
No -
weak
No -
strongl
y Yes No
Undeci
ded
All
swing

YES - NO
A8.PARCEL TAX RE-

BALLOT - SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
A8.PARCEL TAX RE-

BALLOT - SURGE
Yes
No
Undecided
Refused
Unweighted Count /
Weighted Count
4 61 -61 4 17 55 64 -38 -79 53 -43 24 18
20% 37% 10% 9% 17% 54% 27% 14% 7% 40% 12% 13% 15%
13% 20% 5% 13% 17% 13% 24% 11% 19% 9% 12% 17%
9% 18% 1% 7% 13% 5% 25% 2% 13% 4% 12% 12%
18% 12% 7% 43% 23% 12% 12% 9% 6% 9% 8% 48% 29%
4% 3% 9% 1% 3% 3% 2% 10% 8% 3% 7% 1% 6%
10% 3% 17% 12% 13% 2% 4% 27% 9% 6% 15% 8% 13%
23% 8% 51% 12% 13% 11% 6% 28% 70% 10% 45% 4% 7%
2% 3% 1% 1% 2% 2%
42% 75% 16% 29% 46% 72% 76% 27% 7% 72% 25% 37% 44%
38% 14% 77% 25% 29% 16% 12% 64% 87% 18% 67% 13% 26%
18% 12% 7% 43% 23% 12% 12% 9% 6% 9% 8% 48% 29%
2% 3% 1% 1% 2% 2%
250 99 88 62 165 36 63 40 48 78 109 61 142
250 97 85 67 165 37 60 38 47 76 108 64 146

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

7.INITIAL SALES TAX
8/9.COMBINED INFORMED

PARCEL TAX

10.TOT INCREASE RE-
BALLOT 11.SALES TAX RE-BALLOT
Yes -
strongl
y
Yes -
weak
No -
weak
No -
strongl
y Yes No
Undeci
ded Yes No
Undeci
ded Yes No
Undeci
ded

YES - NO
A8.PARCEL TAX RE-

BALLOT - SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
A8.PARCEL TAX RE-

BALLOT - SURGE
Yes
No
Undecided
Refused
Unweighted Count /
Weighted Count
4 42 60 -54 -37 100 -100 0 49 -47 8 63 -39 10
20% 65% 24% 5% 15% 48% 36% 8% 8% 38% 14% 8%
13% 3% 28% 9% 9% 31% 20% 7% 9% 23% 7% 9%
9% 21% 6% 21% 12% 6% 8% 16% 5% 7%
18% 5% 11% 19% 3% 100% 12% 11% 53% 7% 9% 57%
4% 4% 18% 3% 11% 3% 6% 3% 3% 4% 7%
10% 11% 4% 35% 5% 27% 8% 14% 9% 7% 17% 2%
23% 16% 6% 14% 59% 62% 9% 47% 6% 5% 44% 6%
2% 2% 5% 4%
42% 69% 74% 14% 30% 100% 69% 21% 25% 78% 26% 24%
38% 27% 14% 67% 67% 100% 20% 68% 17% 15% 65% 15%
18% 5% 11% 19% 3% 100% 12% 11% 53% 7% 9% 57%
2% 2% 5% 4%
250 29 49 32 77 107 97 43 112 98 39 84 118 46
250 28 47 34 74 105 95 46 109 98 42 80 116 52

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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YES - NO
A8.PARCEL TAX RE-

BALLOT - SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
A8.PARCEL TAX RE-

BALLOT - SURGE
Yes
No
Undecided
Refused
Unweighted Count /
Weighted Count
4 100 -100 39 -67 61 -67 3 9 23 71 -44 22 24 -5
20% 57% 6% 41% 5% 16% 24% 12% 48% 12% 11% 14% 15%
13% 26% 18% 19% 6% 14% 22% 13% 22% 7% 15% 23% 11%
9% 17% 15% 15% 1% 1% 2% 25% 15% 5% 11% 15% 8%
18% 61% 33% 11% 8% 38% 14% 24% 2% 7% 47% 20% 25%
4% 8% 13% 3% 7% 3% 7% 2% 1% 4% 7% 13% 6%
10% 25% 22% 4% 16% 14% 17% 6% 7% 16% 3% 5% 14%
23% 67% 31% 7% 56% 10% 13% 19% 6% 48% 5% 10% 18%
2% 4% 2% 2%
42% 100% 39% 75% 12% 30% 48% 50% 84% 24% 36% 52% 34%
38% 100% 67% 14% 79% 28% 38% 27% 13% 69% 14% 28% 39%
18% 61% 33% 11% 8% 38% 14% 24% 2% 7% 47% 20% 25%
2% 4% 2% 2%
250 83 75 56 33 83 75 59 31 32 60 97 56 30 35
250 83 71 57 35 81 72 61 29 34 56 94 61 31 36

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

TARGETS SPLIT
Yes on
all Mixed
No on
all A B

YES - NO
A8.PARCEL TAX RE-

BALLOT - SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
A8.PARCEL TAX RE-

BALLOT - SURGE
Yes
No
Undecided
Refused
Unweighted Count /
Weighted Count
4 91 12 -95 4 .
20% 59% 18% 20%
13% 15% 18% 13%
9% 19% 9% 9%
18% 4% 19% 5% 18%
4% 3% 11% 4%
10% 13% 15% 10%
23% 2% 16% 68% 23%
2% 3% 2%
42% 93% 45% 42%
38% 2% 32% 95% 38%
18% 4% 19% 5% 18%
2% 3% 2%
250 48 123 55 250
250 47 126 52 250

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

GENDER RACE RACE /GENDER REGION
Men Women
People
of color
White
alone Black
Latino/
a
Men of
color
Women
of color
White
men
White
women
Hills
(CCD
5/6/8)
South
(CCD
3/4/7)
West
(CCD
1/2)

YES - NO
B9.PARCEL TAX RE-

BALLOT - NO SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
B9.PARCEL TAX RE-

BALLOT - NO SURGE
Yes
No
Undecided
Refused
Unweighted Count /
Weighted Count
4 -10 15 0 7 -14 7 -5 7 -10 18 8 -5 4
26% 20% 32% 25% 28% 16% 25% 27% 22% 17% 35% 25% 23% 31% 14% 13% 15% 16% 14% 17% 12% 12% 21% 15% 13% 14% 17% 14% 6% 5% 7% 8% 5% 8% 15% 6% 10% 5% 5% 10% 4% 1%
9% 9% 8% 3% 11% 2% 3% 5% 2% 11% 10% 9% 8% 10%
3% 4% 3% 1% 5% 1% 6% 4% 6% 1% 2%
14% 13% 15% 10% 17% 12% 12% 8% 12% 18% 16% 11% 19% 14%
26% 32% 21% 38% 19% 44% 33% 41% 34% 23% 16% 25% 28% 25% 1% 2% 2% 4% 1% 2%
47% 39% 54% 48% 47% 42% 52% 45% 53% 37% 54% 49% 44% 46% 43% 49% 38% 48% 40% 56% 45% 50% 46% 47% 36% 41% 49% 42% 9% 9% 8% 3% 11% 2% 3% 5% 2% 11% 10% 9% 8% 10%
1% 2% 2% 4% 1% 2%
250 126 124 89 157 32 32 57 32 65 92 108 56 86
250 116 134 84 163 28 23 48 36 64 98 110 67 73

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

YES - NO
B9.PARCEL TAX RE-

BALLOT - NO SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
B9.PARCEL TAX RE-

BALLOT - NO SURGE
Yes
No
Undecided
Refused
Unweighted Count /
Weighted Count
4 4 12 -23 11 -19 23 14 17 14 7 -19 15 -8
26% 29% 22% 10% 35% 17% 43% 27% 21% 31% 30% 24% 26% 26% 14% 9% 18% 20% 14% 14% 13% 17% 24% 12% 16% 8% 18% 11%
6% 8% 12% 3% 5% 3% 11% 9% 3% 4% 5% 8% 4%
9% 8% 9% 11% 4% 10% 10% 4% 9% 20% 8% 6% 10% 7%
3% 5% 7% 2% 5% 3% 2% 3% 2% 5% 3% 4%
14% 7% 14% 23% 16% 12% 16% 15% 10% 11% 20% 13% 12% 16%
26% 31% 19% 31% 27% 35% 17% 22% 25% 17% 21% 37% 22% 30% 1% 3% 5% 4% 2% 1% 1%
47% 47% 52% 33% 53% 33% 57% 55% 54% 45% 49% 37% 52% 42% 43% 43% 39% 56% 42% 52% 33% 41% 37% 31% 42% 55% 37% 50% 9% 8% 9% 11% 4% 10% 10% 4% 9% 20% 8% 6% 10% 7%
1% 3% 5% 4% 2% 1% 1%
250 49 59 35 21 42 44 48 43 29 51 78 120 129
250 52 58 32 36 33 40 45 43 35 53 73 123 126

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

GENDER /AGE RACE /AGE EDUCATION
Men
<50
Women
<50
Men
50+
Women
50+
People
of color
<50
People
of color
50+
White
<50
White
50+
Post H.

Non-
college
grad
College
graduat
e or
post-
grad
4-year
College
grad
Post-
graduat
e

YES - NO
B9.PARCEL TAX RE-

BALLOT - NO SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
B9.PARCEL TAX RE-

BALLOT - NO SURGE
Yes
No
Undecided
Refused
Unweighted Count /
Weighted Count
4 -1 31 -20 1 12 -15 21 -4 1 2 4 17 -5
26% 13% 39% 29% 24% 25% 25% 28% 27% 21% 20% 28% 34% 24% 14% 21% 15% 4% 16% 22% 8% 16% 12% 18% 18% 14% 15% 12%
6% 9% 7% 2% 6% 7% 8% 8% 3% 11% 12% 4% 3% 6%
9% 12% 9% 7% 7% 3% 4% 14% 8% 3% 2% 10% 14% 8%
3% 4% 2% 4% 4% 1% 4% 5% 2% 2% 4% 2% 5%
14% 9% 15% 18% 15% 13% 6% 12% 20% 6% 8% 16% 17% 14%
26% 30% 13% 33% 27% 28% 50% 15% 21% 40% 38% 22% 15% 28% 1% 2% 2% 2% 2% 1% 3%
47% 43% 61% 35% 47% 54% 40% 52% 43% 49% 50% 46% 52% 42% 43% 43% 30% 55% 46% 43% 56% 31% 47% 48% 48% 42% 35% 47% 9% 12% 9% 7% 7% 3% 4% 14% 8% 3% 2% 10% 14% 8%
1% 2% 2% 2% 2% 1% 3%
250 66 54 60 69 52 37 65 91 48 55 194 88 106
250 61 62 55 71 48 35 72 90 44 50 199 89 110

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

EDUCATION /GENDER
HOME

YES - NO
B9.PARCEL TAX RE-

BALLOT - NO SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
B9.PARCEL TAX RE-

BALLOT - NO SURGE
Yes
No
Undecided
Refused
Unweighted Count /
Weighted Count
4 23 -5 13 -9 21 -24 3 6 36 -2 -23 -9 26 18 18
26% 21% 21% 35% 23% 33% 17% 28% 25% 40% 24% 20% 22% 30% 27% 42% 14% 29% 16% 12% 14% 14% 12% 16% 15% 14% 16% 9% 16% 9% 24% 12% 6% 11% 4% 5% 4% 9% 5% 2% 6% 12% 5% 2% 3% 18% 7%
9% 2% 11% 10% 9% 8% 6% 11% 11% 5% 6% 14% 9% 12% 2% 8%
3% 4% 4% 4% 3% 5% 4% 3% 2% 8% 2% 3% 5%
14% 10% 15% 16% 12% 15% 14% 10% 13% 17% 11% 13% 11% 8% 20% 18% 26% 28% 27% 18% 34% 17% 39% 30% 24% 11% 28% 39% 39% 20% 20% 12% 1% 3% 1% 1% 2% 3% 2% 4%
47% 60% 40% 52% 41% 56% 34% 46% 46% 65% 45% 31% 41% 57% 58% 53% 43% 38% 46% 38% 50% 35% 58% 43% 40% 30% 47% 55% 50% 31% 40% 35% 9% 2% 11% 10% 9% 8% 6% 11% 11% 5% 6% 14% 9% 12% 2% 8%
1% 3% 1% 1% 2% 3% 2% 4%
250 29 99 95 148 95 71 77 53 42 71 27 50 32 28 35
250 29 95 104 129 112 57 72 56 56 62 31 36 43 34 35

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

YES - NO
B9.PARCEL TAX RE-

BALLOT - NO SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
B9.PARCEL TAX RE-

BALLOT - NO SURGE
Yes
No
Undecided
Refused
Unweighted Count /
Weighted Count
4 -32 29 20 -26 37 80 -83 1 10 80 79 -68 -95
26% 11% 37% 32% 19% 45% 53% 2% 8% 14% 74% 27% 3% 2%
14% 12% 16% 16% 15% 4% 25% 2% 15% 23% 11% 43% 5%
6% 8% 6% 6% 3% 18% 8% 4% 4% 10% 3% 16% 8% 1%
9% 5% 13% 11% 2% 3% 4% 1% 47% 15% 5% 4% 2%
3% 3% 4% 2% 8% 6% 1% 7% 2% 6% 2% 15%
14% 18% 9% 10% 20% 13% 5% 23% 17% 22% 5% 5% 48% 4%
26% 42% 16% 21% 35% 11% 1% 62% 7% 9% 1% 2% 19% 93%
1% 1% 1% 1% 1% 3%
47% 31% 58% 54% 36% 67% 87% 8% 27% 47% 88% 86% 15% 3%
43% 63% 29% 34% 62% 30% 7% 91% 26% 37% 8% 7% 83% 97%
9% 5% 13% 11% 2% 3% 4% 1% 47% 15% 5% 4% 2%
1% 1% 1% 1% 1% 3%
250 103 113 124 58 20 114 102 32 125 64 50 43 59
250 98 118 127 57 19 115 98 34 127 64 51 42 56

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

6.INITIAL TOT INCREASE 6.INITIAL TOT INCREASE 7.INITIAL SALES TAX Yes No
Undeci
ded
All
swing
Yes -
strongl
y
Yes -
weak
No -
weak
No -
strongl
y Yes No
Undeci
ded
All
swing

YES - NO
B9.PARCEL TAX RE-

BALLOT - NO SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
B9.PARCEL TAX RE-

BALLOT - NO SURGE
Yes
No
Undecided
Refused
Unweighted Count /
Weighted Count
4 61 -47 -1 9 69 55 -27 -65 68 -39 23 15
26% 47% 14% 18% 21% 65% 31% 14% 13% 47% 16% 25% 22%
14% 24% 4% 17% 19% 16% 31% 8% 2% 22% 8% 23% 22%
6% 7% 7% 2% 8% 2% 10% 12% 2% 10% 5% 5% 6%
9% 6% 2% 25% 13% 2% 9% 2% 2% 11% 5% 17% 13%
3% 3% 4% 3% 4% 2% 4% 6% 2% 2% 5% 2% 4%
14% 5% 21% 16% 18% 4% 6% 33% 11% 3% 18% 21% 20%
26% 8% 46% 19% 16% 8% 8% 21% 68% 6% 44% 7% 12%
1% 2% 1% 3% 1% 1%
47% 78% 25% 37% 48% 83% 73% 34% 17% 79% 28% 53% 50%
43% 16% 72% 38% 38% 14% 18% 61% 81% 11% 67% 30% 35%
9% 6% 2% 25% 13% 2% 9% 2% 2% 11% 5% 17% 13%
1% 2% 1% 3% 1% 1%
250 90 102 56 153 41 49 48 54 75 129 44 130
250 90 100 57 153 41 50 46 54 70 129 48 131

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

7.INITIAL SALES TAX
8/9.COMBINED INFORMED

PARCEL TAX

10.TOT INCREASE RE-
BALLOT 11.SALES TAX RE-BALLOT
Yes -
strongl
y
Yes -
weak
No -
weak
No -
strongl
y Yes No
Undeci
ded Yes No
Undeci
ded Yes No
Undeci
ded

YES - NO
B9.PARCEL TAX RE-

BALLOT - NO SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
B9.PARCEL TAX RE-

BALLOT - NO SURGE
Yes
No
Undecided
Refused
Unweighted Count /
Weighted Count
4 71 64 -30 -44 100 -100 0 61 -52 21 74 -45 31
26% 69% 26% 17% 15% 56% 44% 11% 26% 50% 14% 24%
14% 4% 39% 8% 7% 31% 26% 6% 9% 26% 8% 16%
6% 10% 10% 4% 5% 13% 8% 5% 5% 8% 4% 9%
9% 6% 15% 8% 2% 100% 5% 4% 39% 5% 4% 34%
3% 2% 2% 6% 4% 8% 3% 4% 1% 5% 3%
14% 2% 5% 31% 10% 33% 6% 24% 5% 5% 21% 8%
26% 7% 4% 23% 57% 60% 8% 45% 15% 4% 44% 6%
1% 3%
47% 83% 75% 29% 27% 100% 78% 22% 41% 85% 26% 49%
43% 11% 10% 59% 71% 100% 17% 74% 20% 10% 70% 17%
9% 6% 15% 8% 2% 100% 5% 4% 39% 5% 4% 34%
1% 3%
250 39 36 50 79 115 112 21 109 114 25 85 133 30
250 35 35 48 82 117 108 22 104 115 29 77 134 37

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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YES - NO
B9.PARCEL TAX RE-

BALLOT - NO SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
B9.PARCEL TAX RE-

BALLOT - NO SURGE
Yes
No
Undecided
Refused
Unweighted Count /
Weighted Count
4 100 -100 50 -77 59 -59 37 60 -12 78 -41 44 57 -37
26% 61% 14% 48% 13% 24% 34% 15% 52% 15% 30% 42% 10%
14% 29% 21% 25% 3% 21% 25% 13% 25% 8% 25% 26% 6%
6% 10% 16% 5% 4% 10% 17% 8% 9% 5% 6% 6% 6%
9% 50% 23% 4% 2% 25% 7% 16% 6% 4% 22% 9% 18%
3% 7% 9% 3% 5% 2% 3% 3% 1% 5% 3% 3%
14% 25% 51% 6% 22% 6% 10% 25% 4% 18% 10% 7% 32%
26% 68% 18% 9% 52% 12% 4% 19% 3% 46% 5% 10% 24%
1%
47% 100% 50% 77% 20% 56% 77% 36% 86% 27% 61% 74% 22%
43% 100% 77% 18% 78% 19% 16% 48% 8% 69% 17% 17% 60%
9% 50% 23% 4% 2% 25% 7% 16% 6% 4% 22% 9% 18%
1%
250 100 94 31 22 81 93 46 31 27 65 118 43 24 21
250 100 89 34 22 81 90 45 27 31 60 120 45 20 22

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

TARGETS SPLIT
Yes on
all Mixed
No on
all A B

YES - NO
B9.PARCEL TAX RE-

BALLOT - NO SURGE
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)
B9.PARCEL TAX RE-

BALLOT - NO SURGE
Yes
No
Undecided
Refused
Unweighted Count /
Weighted Count
4 88 22 -91 . 4
26% 60% 30% 2% 26%
14% 27% 17% 14%
6% 3% 9% 2% 6%
9% 9% 8% 1% 9%
3% 2% 4% 5% 3%
14% 15% 20% 14%
26% 16% 70% 26%
1% 1% 1%
47% 90% 56% 4% 47%
43% 2% 35% 95% 43%
9% 9% 8% 1% 9%
1% 1% 1%
250 44 128 65 250
250 43 131 61 250

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

GENDER RACE RACE /GENDER REGION
Men Women
People
of color
White
alone Black
Latino/
a
Men of
color
Women
of color
White
men
White
women
Hills
(CCD
5/6/8)
South
(CCD
3/4/7)
West
(CCD
1/2)

YES - NO

10.TOT INCREASE RE-
BALLOT
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

10.TOT INCREASE RE-
BALLOT
Yes
No
Undecided
Refused
6-10.TOT INCREASE
SHIFT
Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
Unweighted Count /
Weighted Count
0 -6 5 -5 3 -16 2 -2 -8 -7 11 2 1 -4
19% 18% 20% 19% 20% 23% 18% 20% 18% 17% 22% 17% 25% 18% 16% 13% 19% 13% 18% 14% 10% 10% 16% 15% 20% 19% 11% 16% 7% 8% 6% 9% 6% 2% 16% 14% 5% 5% 7% 8% 6% 7%
14% 14% 14% 12% 15% 7% 14% 12% 13% 17% 14% 14% 16% 13%
5% 5% 5% 6% 4% 6% 8% 4% 9% 5% 4% 5% 4% 7%
14% 16% 12% 11% 15% 13% 10% 10% 11% 20% 12% 12% 14% 15% 24% 25% 23% 29% 21% 35% 24% 31% 27% 19% 22% 25% 24% 23% 1% 1% 1% 1% 1% 2% 2% 1% 1%
42% 39% 45% 41% 44% 38% 44% 43% 39% 37% 49% 43% 43% 41% 43% 45% 40% 46% 40% 54% 42% 45% 47% 44% 38% 41% 42% 45% 14% 14% 14% 12% 15% 7% 14% 12% 13% 17% 14% 14% 16% 13%
1% 1% 1% 1% 1% 2% 2% 1% 1%
32% 31% 33% 31% 33% 23% 35% 33% 29% 30% 36% 34% 33% 30% 32% 36% 29% 35% 30% 43% 33% 39% 31% 33% 29% 31% 31% 36% 10% 10% 10% 9% 10% 6% 14% 9% 10% 11% 9% 10% 11% 9%
21% 19% 23% 21% 22% 22% 23% 21% 21% 19% 23% 20% 24% 21% 11% 9% 13% 11% 11% 15% 9% 12% 11% 8% 14% 10% 12% 12%
13% 12% 13% 12% 13% 13% 8% 8% 17% 15% 12% 13% 13% 12%
500 235 265 165 328 55 53 96 69 134 194 206 135 159
500 232 268 168 325 55 45 89 80 139 186 220 135 145

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

YES - NO

10.TOT INCREASE RE-
BALLOT
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

10.TOT INCREASE RE-
BALLOT
Yes
No
Undecided
Refused
6-10.TOT INCREASE
SHIFT
Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
Unweighted Count /
Weighted Count
0 -7 9 -7 8 -2 -5 16 -6 -7 12 -12 2 -2
19% 15% 18% 21% 29% 21% 16% 20% 15% 20% 19% 21% 18% 21% 16% 13% 24% 14% 9% 12% 20% 24% 15% 16% 17% 11% 19% 13%
7% 9% 7% 5% 7% 10% 4% 6% 9% 1% 11% 7% 6% 9%
14% 18% 10% 13% 18% 10% 15% 16% 15% 18% 15% 9% 16% 12%
5% 4% 5% 5% 2% 6% 7% 9% 4% 2% 2% 7% 5% 5%
14% 15% 9% 20% 10% 13% 17% 11% 21% 18% 10% 11% 17% 11%
24% 25% 25% 23% 24% 26% 20% 14% 20% 23% 23% 33% 19% 29% 1% 1% 2% 2% 2% 2% 1% 1% 1%
42% 37% 49% 40% 45% 43% 40% 50% 39% 37% 47% 39% 43% 43% 43% 44% 39% 47% 37% 45% 45% 34% 45% 43% 36% 51% 40% 45% 14% 18% 10% 13% 18% 10% 15% 16% 15% 18% 15% 9% 16% 12%
1% 1% 2% 2% 2% 2% 1% 1% 1%
32% 30% 38% 29% 36% 35% 25% 44% 27% 27% 36% 28% 33% 31% 32% 32% 29% 41% 22% 35% 37% 28% 33% 34% 26% 39% 32% 33% 10% 14% 7% 9% 13% 5% 12% 9% 11% 16% 11% 7% 12% 9%
21% 20% 20% 24% 23% 13% 27% 18% 24% 25% 23% 18% 22% 21% 11% 7% 13% 15% 10% 8% 16% 9% 13% 9% 13% 11% 10% 12%
13% 15% 12% 6% 19% 14% 10% 11% 16% 11% 12% 14% 12% 13%
500 88 118 71 64 76 83 86 104 59 94 156 249 250
500 103 117 63 71 65 80 91 86 71 106 146 247 252

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

GENDER /AGE RACE /AGE EDUCATION
Men
<50
Women
<50
Men
50+
Women
50+
People
of color
<50
People
of color
50+
White
<50
White
50+
Post H.

Non-
college
grad
College
graduat
e or
post-
grad
4-year
College
grad
Post-
graduat
e

YES - NO

10.TOT INCREASE RE-
BALLOT
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

10.TOT INCREASE RE-
BALLOT
Yes
No
Undecided
Refused
6-10.TOT INCREASE
SHIFT
Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
Unweighted Count /
Weighted Count
0 -7 10 -5 0 2 -14 4 3 6 3 0 3 -4
19% 17% 19% 20% 21% 20% 17% 17% 22% 19% 20% 19% 16% 23% 16% 14% 23% 12% 15% 18% 6% 20% 17% 17% 16% 16% 19% 13%
7% 6% 5% 10% 7% 6% 15% 6% 6% 10% 8% 7% 7% 7%
14% 18% 15% 11% 12% 14% 9% 18% 12% 11% 13% 14% 20% 10%
5% 5% 5% 4% 5% 6% 8% 5% 4% 6% 6% 5% 5% 5%
14% 18% 15% 13% 8% 11% 9% 20% 11% 6% 9% 15% 13% 16%
24% 21% 17% 29% 30% 25% 34% 13% 27% 28% 26% 23% 21% 26% 1% 1% 1% 1% 3% 1% 1% 2% 2% 1% 1%
42% 37% 48% 42% 43% 44% 37% 42% 45% 46% 44% 42% 42% 43% 43% 44% 37% 46% 43% 42% 51% 38% 42% 40% 41% 43% 39% 46% 14% 18% 15% 11% 12% 14% 9% 18% 12% 11% 13% 14% 20% 10%
1% 1% 1% 1% 3% 1% 1% 2% 2% 1% 1%
32% 31% 36% 32% 31% 34% 26% 33% 34% 38% 36% 32% 30% 33% 32% 37% 27% 35% 32% 32% 39% 30% 31% 25% 27% 34% 30% 37% 10% 13% 10% 7% 10% 10% 8% 13% 8% 9% 9% 10% 13% 8%
21% 20% 24% 18% 22% 22% 20% 23% 20% 18% 17% 23% 27% 19% 11% 8% 13% 11% 13% 11% 12% 10% 12% 9% 8% 12% 13% 11%
13% 11% 14% 13% 13% 12% 13% 13% 13% 18% 18% 11% 13% 10% 500 127 122 108 142 100 65 144 183 99 116 382 185 197
500 120 127 112 140 99 70 144 181 96 112 386 184 202

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

EDUCATION /GENDER
HOME

YES - NO

10.TOT INCREASE RE-
BALLOT
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

10.TOT INCREASE RE-
BALLOT
Yes
No
Undecided
Refused
6-10.TOT INCREASE
SHIFT
Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
Unweighted Count /
Weighted Count
0 10 -4 3 0 2 -4 4 -5 9 -1 4 1 10 1 -7
19% 21% 18% 20% 20% 19% 18% 21% 17% 21% 17% 27% 18% 17% 25% 16% 16% 21% 14% 18% 18% 14% 15% 21% 11% 16% 22% 11% 18% 15% 11% 16% 7% 5% 7% 7% 6% 9% 6% 6% 10% 7% 5% 6% 9% 13% 6% 5%
14% 14% 15% 14% 12% 17% 15% 10% 15% 18% 10% 16% 11% 18% 16% 16% 5% 5% 4% 5% 3% 6% 4% 3% 5% 8% 3% 2% 5% 7% 5% 7%
14% 10% 17% 12% 12% 15% 11% 12% 21% 9% 14% 7% 12% 9% 19% 19% 24% 22% 23% 24% 29% 19% 29% 28% 19% 19% 28% 31% 27% 20% 18% 18% 1% 3% 2% 1% 1% 1% 1% 1% 1% 2% 2%
42% 46% 39% 45% 44% 42% 40% 47% 39% 44% 44% 44% 45% 45% 43% 37% 43% 37% 44% 42% 44% 40% 44% 43% 44% 36% 45% 40% 44% 35% 41% 44% 14% 14% 15% 14% 12% 17% 15% 10% 15% 18% 10% 16% 11% 18% 16% 16% 1% 3% 2% 1% 1% 1% 1% 1% 1% 2% 2%
32% 38% 31% 32% 31% 34% 28% 34% 35% 34% 32% 31% 29% 38% 34% 29% 32% 20% 35% 33% 35% 29% 35% 36% 36% 22% 33% 34% 40% 26% 29% 32% 10% 9% 10% 10% 9% 12% 10% 7% 11% 13% 10% 8% 7% 10% 14% 12% 21% 18% 20% 25% 22% 21% 24% 21% 16% 25% 20% 26% 24% 20% 23% 19% 11% 8% 10% 14% 14% 9% 13% 14% 5% 12% 10% 17% 17% 10% 9% 8% 13% 22% 12% 11% 10% 15% 12% 9% 12% 17% 13% 10% 7% 14% 14% 17% 500 67 184 198 283 202 127 156 101 101 129 59 95 70 73 59 500 68 186 200 259 224 119 141 105 118 124 58 77 88 73 62

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

YES - NO

10.TOT INCREASE RE-
BALLOT
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

10.TOT INCREASE RE-
BALLOT
Yes
No
Undecided
Refused
6-10.TOT INCREASE
SHIFT
Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
Unweighted Count /
Weighted Count
0 -24 10 10 -7 45 48 -62 5 5 52 44 -49 -72
19% 13% 24% 23% 18% 24% 35% 4% 13% 12% 51% 17% 4% 5%
16% 14% 17% 15% 19% 25% 25% 8% 13% 20% 18% 32% 13% 4%
7% 4% 6% 8% 4% 19% 10% 4% 7% 11% 3% 18% 8% 1%
14% 13% 16% 17% 10% 8% 9% 6% 40% 19% 8% 10% 3% 8%
5% 7% 4% 4% 7% 2% 3% 5% 10% 8% 2% 5% 9% 1%
14% 16% 12% 13% 15% 4% 11% 19% 9% 19% 7% 15% 35% 7%
24% 33% 21% 20% 26% 17% 6% 54% 9% 12% 10% 2% 29% 73%
1% 1% 1% 1% 1% 2% 1%
42% 31% 47% 46% 41% 68% 69% 16% 32% 43% 71% 66% 24% 10% 43% 55% 37% 36% 49% 24% 21% 78% 27% 38% 20% 22% 73% 82% 14% 13% 16% 17% 10% 8% 9% 6% 40% 19% 8% 10% 3% 8%
1% 1% 1% 1% 1% 2% 1%
32% 22% 33% 37% 31% 50% 57% 11% 16% 29% 61% 53% 14% 9%
32% 42% 28% 29% 36% 19% 14% 66% 14% 25% 14% 13% 55% 74% 10% 9% 10% 14% 8% 4% 5% 5% 33% 14% 3% 6% 3% 7%
21% 20% 25% 23% 18% 24% 16% 11% 52% 29% 13% 20% 13% 9%
11% 10% 16% 9% 11% 20% 12% 6% 20% 15% 10% 13% 10% 2%
13% 16% 14% 9% 15% 7% 11% 12% 18% 16% 10% 14% 18% 8%
500 185 225 252 106 54 219 186 93 272 117 102 77 109
500 178 229 255 102 53 223 180 94 277 118 106 77 103

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

6.INITIAL TOT INCREASE 6.INITIAL TOT INCREASE 7.INITIAL SALES TAX Yes No
Undeci
ded
All
swing
Yes -
strongl
y
Yes -
weak
No -
weak
No -
strongl
y Yes No
Undeci
ded
All
swing

YES - NO

10.TOT INCREASE RE-
BALLOT
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

10.TOT INCREASE RE-
BALLOT
Yes
No
Undecided
Refused
6-10.TOT INCREASE
SHIFT
Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
Unweighted Count /
Weighted Count
0 80 -80 -3 5 87 76 -74 -85 67 -40 -1 9
19% 42% 3% 9% 12% 69% 23% 5% 44% 10% 8% 13%
16% 32% 1% 14% 20% 19% 41% 3% 1% 22% 12% 18% 22%
7% 12% 4% 4% 11% 1% 20% 7% 1% 11% 5% 6% 9%
14% 7% 3% 41% 19% 8% 7% 5% 2% 12% 6% 34% 19%
5% 2% 6% 7% 7% 3% 13% 1% 3% 4% 10% 7%
14% 2% 27% 12% 19% 3% 50% 7% 2% 20% 15% 18%
24% 2% 55% 12% 11% 3% 2% 21% 83% 5% 43% 10% 10%
1% 1% 0% 2% 1% 1%
42% 86% 8% 28% 43% 90% 84% 10% 6% 77% 26% 33% 45%
43% 6% 88% 31% 37% 3% 9% 84% 91% 10% 67% 34% 35%
14% 7% 3% 41% 19% 8% 7% 5% 2% 12% 6% 34% 19%
1% 1% 0% 2% 1% 1%
32% 86% 29% 90% 84% 65% 19% 20% 32%
32% 88% 22% 84% 91% 8% 57% 13% 22%
10% 41% 16% 8% 4% 27% 15%
21% 11% 69% 31% 15% 9% 20% 13% 40% 28%
11% 11% 28% 15% 15% 9% 12% 10% 14% 13%
13% 14% 31% 18% 10% 16% 6% 10% 27% 17%
500 189 190 118 318 77 112 88 102 153 238 105 272
500 187 184 124 318 77 110 84 100 146 237 113 277

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

7.INITIAL SALES TAX
8/9.COMBINED INFORMED

PARCEL TAX

10.TOT INCREASE RE-
BALLOT 11.SALES TAX RE-BALLOT
Yes -
strongl
y
Yes -
weak
No -
weak
No -
strongl
y Yes No
Undeci
ded Yes No
Undeci
ded Yes No
Undeci
ded

YES - NO

10.TOT INCREASE RE-
BALLOT
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

10.TOT INCREASE RE-
BALLOT
Yes
No
Undecided
Refused
6-10.TOT INCREASE
SHIFT
Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
Unweighted Count /
Weighted Count
0 71 64 -32 -45 49 -55 3 100 -100 0 73 -46 0
19% 71% 23% 9% 10% 33% 8% 10% 46% 43% 10% 4%
16% 7% 34% 16% 9% 25% 8% 11% 38% 25% 10% 18%
7% 5% 16% 7% 4% 11% 3% 6% 17% 13% 4% 5%
14% 6% 17% 3% 8% 10% 6% 49% 100% 11% 4% 47%
5% 3% 3% 7% 2% 4% 5% 9% 12% 3% 5% 10%
14% 4% 39% 11% 8% 20% 12% 32% 2% 23% 9%
24% 8% 3% 18% 55% 8% 49% 3% 56% 3% 43% 7%
1% 2%
42% 83% 74% 32% 24% 70% 19% 27% 100% 81% 25% 27%
43% 11% 10% 63% 69% 20% 75% 24% 100% 8% 71% 26%
14% 6% 17% 3% 8% 10% 6% 49% 100% 11% 4% 47%
1% 2%
32% 69% 62% 20% 18% 56% 13% 18% 76% 65% 18% 19%
32% 10% 6% 51% 60% 12% 63% 12% 76% 5% 56% 17%
10% 4% 12% 3% 4% 4% 5% 42% 72% 5% 3% 39%
21% 15% 24% 15% 12% 20% 13% 51% 23% 80% 21% 12% 49%
11% 12% 12% 12% 8% 15% 8% 9% 23% 9% 17% 8% 10%
13% 4% 8% 12% 9% 12% 12% 19% 24% 20% 9% 15% 14%
500 68 85 82 156 222 209 64 221 212 64 169 251 76
500 64 83 82 155 223 203 68 212 213 70 156 249 89

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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YES - NO

10.TOT INCREASE RE-
BALLOT
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

10.TOT INCREASE RE-
BALLOT
Yes
No
Undecided
Refused
6-10.TOT INCREASE
SHIFT
Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
Unweighted Count /
Weighted Count
0 52 -66 9 3 100 -100 47 89 -79 80 -46 15 34 -16
19% 37% 5% 9% 23% 49% 16% 30% 51% 10% 8% 15% 13%
16% 25% 7% 16% 16% 37% 19% 37% 23% 11% 22% 28% 13%
7% 10% 3% 10% 7% 14% 11% 22% 12% 4% 8% 11% 6%
14% 9% 5% 39% 12% 53% 11% 21% 5% 5% 39% 26% 20%
5% 3% 3% 11% 8% 7% 20% 1% 4% 10% 8% 8%
14% 10% 19% 7% 22% 30% 29% 2% 21% 8% 7% 22%
24% 7% 58% 8% 12% 62% 30% 4% 46% 6% 5% 19%
1%
42% 72% 14% 35% 45% 100% 47% 89% 87% 24% 38% 54% 32%
43% 19% 80% 26% 43% 100% 79% 7% 71% 23% 20% 48%
14% 9% 5% 39% 12% 53% 11% 21% 5% 5% 39% 26% 20%
1%
32% 60% 10% 19% 33% 100% 75% 18% 24% 32% 20%
32% 13% 70% 11% 25% 100% 6% 61% 12% 11% 21%
10% 4% 5% 31% 8% 47% 3% 4% 29% 9% 15%
21% 16% 10% 50% 20% 100% 100% 15% 11% 46% 36% 26%
11% 12% 5% 19% 12% 53% 100% 12% 8% 17% 26% 12%
13% 10% 10% 19% 21% 100% 3% 10% 18% 21% 32%
500 183 169 87 55 164 168 105 62 59 125 215 99 54 56
500 184 160 90 58 162 162 106 56 64 116 214 106 51 58

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

TARGETS SPLIT
Yes on
all Mixed
No on
all A B

YES - NO

10.TOT INCREASE RE-
BALLOT
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

10.TOT INCREASE RE-
BALLOT
Yes
No
Undecided
Refused
6-10.TOT INCREASE
SHIFT
Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
Unweighted Count /
Weighted Count
0 90 10 -92 4 -4
19% 55% 18% 19% 20%
16% 27% 20% 1% 16% 16%
7% 10% 9% 2% 8% 6%
14% 6% 16% 1% 17% 11%
5% 5% 4% 5% 5%
14% 16% 22% 12% 15%
24% 2% 15% 69% 22% 26%
1% 1% 1% 1%
42% 92% 46% 4% 43% 42%
43% 2% 36% 95% 39% 46%
14% 6% 16% 1% 17% 11%
1% 1% 1% 1%
32% 92% 30% 32% 32%
32% 21% 95% 29% 36%
10% 11% 13% 7%
21% 29% 5% 25% 18%
11% 18% 5% 12% 11%
13% 8% 18% 14% 12%
500 92 251 120 250 250
500 91 257 113 250 250

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

GENDER RACE RACE /GENDER REGION
Men Women
People
of color
White
alone Black
Latino/
a
Men of
color
Women
of color
White
men
White
women
Hills
(CCD
5/6/8)
South
(CCD
3/4/7)
West
(CCD
1/2)

YES - NO

11.SALES TAX RE-
BALLOT
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

11.SALES TAX RE-
BALLOT
Yes
No
Undecided
Refused
7-11.SALES TAX SHIFT Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
TARGETS Yes on all
Mixed
No on all

1.REACHED BY CELL Yes, cell and can talk
safely
No, not on cell, but own
one
No, not on cell, and do
not own one
Text to online
Unweighted Count /
Weighted Count
-19 -25 -13 -21 -17 -32 7 -21 -20 -26 -9 -13 -24 -22
14% 12% 17% 13% 15% 13% 15% 15% 10% 10% 20% 15% 16% 12% 12% 13% 11% 12% 12% 10% 20% 12% 13% 13% 10% 13% 9% 13%
5% 5% 5% 4% 6% 1% 9% 5% 3% 5% 7% 6% 4% 5%
18% 15% 20% 21% 17% 20% 20% 16% 26% 16% 17% 17% 19% 18% 5% 5% 5% 5% 5% 6% 2% 8% 7% 4% 5% 3% 5%
12% 13% 11% 10% 13% 7% 13% 9% 11% 16% 12% 8% 20% 11%
33% 37% 30% 35% 31% 43% 23% 42% 28% 32% 31% 34% 28% 36% 1% 1% 1% 1% 1% 2% 2% 0% 1% 0% 1%
31% 29% 33% 29% 33% 24% 44% 32% 26% 28% 37% 34% 28% 30% 50% 54% 46% 50% 49% 56% 37% 53% 46% 54% 46% 47% 52% 52% 18% 15% 20% 21% 17% 20% 20% 16% 26% 16% 17% 17% 19% 18% 1% 1% 1% 1% 1% 2% 2% 0% 1% 0% 1%
23% 20% 26% 22% 24% 13% 31% 25% 19% 16% 30% 25% 23% 20% 43% 46% 40% 41% 43% 44% 29% 42% 39% 48% 40% 42% 42% 45% 11% 8% 14% 12% 11% 6% 16% 7% 17% 8% 13% 9% 13% 12%
21% 19% 23% 22% 21% 23% 29% 16% 28% 22% 21% 19% 20% 25% 10% 12% 9% 10% 11% 17% 12% 9% 11% 14% 8% 10% 7% 12%
12% 13% 10% 15% 10% 20% 11% 17% 12% 11% 9% 12% 14% 9%
18% 17% 19% 20% 17% 12% 26% 24% 17% 12% 20% 20% 20% 14% 51% 50% 53% 48% 54% 62% 42% 45% 51% 54% 54% 55% 48% 50% 23% 27% 19% 24% 21% 22% 21% 28% 20% 25% 18% 20% 24% 26% 50% 51% 48% 57% 47% 48% 68% 54% 60% 51% 44% 48% 52% 50% 12% 12% 13% 7% 15% 12% 3% 8% 6% 15% 15% 15% 12% 9%
2% 1% 3% 3% 1% 4% 2% 2% 1%
36% 36% 36% 36% 35% 40% 28% 39% 34% 33% 37% 35% 33% 40% 500 235 265 165 328 55 53 96 69 134 194 206 135 159
500 232 268 168 325 55 45 89 80 139 186 220 135 145

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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TOTAL

YES - NO

11.SALES TAX RE-
BALLOT
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

11.SALES TAX RE-
BALLOT
Yes
No
Undecided
Refused
7-11.SALES TAX SHIFT Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
TARGETS Yes on all
Mixed
No on all

1.REACHED BY CELL Yes, cell and can talk
safely
No, not on cell, but own
one
No, not on cell, and do
not own one
Text to online
Unweighted Count /
Weighted Count
-19 -23 -4 -32 -16 -21 -23 -5 -19 -15 -28 -22 -13 -24
14% 12% 18% 14% 17% 9% 15% 15% 14% 16% 14% 14% 15% 14%
12% 10% 16% 12% 6% 18% 8% 18% 15% 14% 11% 7% 16% 8%
5% 5% 7% 2% 5% 6% 4% 4% 5% 1% 4% 8% 4% 6%
18% 21% 13% 12% 26% 10% 24% 20% 13% 21% 15% 20% 18% 18% 5% 5% 5% 5% 2% 3% 6% 4% 3% 4% 7% 5% 4% 6%
12% 8% 8% 24% 16% 9% 13% 10% 15% 13% 14% 10% 12% 12%
33% 37% 32% 31% 27% 42% 31% 29% 35% 29% 34% 36% 31% 35% 1% 1% 2% 1% 2% 1% 2% 2% 1% 1% 1%
31% 28% 40% 28% 29% 33% 27% 37% 34% 31% 28% 29% 34% 28% 50% 50% 45% 60% 45% 54% 50% 42% 53% 46% 56% 51% 47% 53% 18% 21% 13% 12% 26% 10% 24% 20% 13% 21% 15% 20% 18% 18% 1% 1% 2% 1% 2% 1% 2% 2% 1% 1% 1%
23% 18% 32% 21% 25% 21% 19% 28% 23% 26% 19% 22% 26% 21% 43% 44% 40% 49% 36% 49% 43% 39% 46% 44% 44% 43% 42% 43% 11% 8% 10% 5% 20% 9% 15% 12% 6% 13% 10% 13% 10% 12%
21% 20% 19% 17% 24% 21% 28% 23% 16% 22% 22% 22% 20% 22% 10% 11% 10% 12% 4% 12% 13% 11% 10% 9% 12% 9% 10% 10%
12% 18% 7% 13% 14% 7% 10% 11% 14% 6% 13% 12% 11% 13%
18% 16% 23% 18% 22% 17% 12% 27% 15% 18% 16% 16% 21% 16% 51% 55% 54% 40% 54% 49% 50% 44% 54% 53% 55% 52% 50% 53% 23% 23% 17% 34% 14% 27% 25% 21% 25% 21% 22% 24% 22% 23% 50% 49% 47% 61% 45% 45% 54% 71% 48% 42% 47% 43% 55% 45% 12% 17% 14% 7% 17% 10% 8% 2% 2% 9% 34% 1% 23%
2% 1% 3% 1% 3% 2% 1% 5% 3%
36% 34% 37% 31% 35% 45% 37% 27% 52% 56% 43% 18% 44% 28% 500 88 118 71 64 76 83 86 104 59 94 156 249 250
500 103 117 63 71 65 80 91 86 71 106 146 247 252RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

GENDER /AGE RACE /AGE EDUCATION
Men
<50
Women
<50
Men
50+
Women
50+
People
of color
<50
People
of color
50+
White
<50
White
50+
Post H.

Non-
college
grad
College
graduat
e or
post-
grad
4-year
College
grad
Post-
graduat
e

YES - NO

11.SALES TAX RE-
BALLOT
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

11.SALES TAX RE-
BALLOT
Yes
No
Undecided
Refused
7-11.SALES TAX SHIFT Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
TARGETS Yes on all
Mixed
No on all

1.REACHED BY CELL Yes, cell and can talk
safely
No, not on cell, but own
one
No, not on cell, and do
not own one
Text to online
Unweighted Count /
Weighted Count
-19 -26 0 -24 -25 -23 -18 -5 -26 4 3 -25 -13 -35
14% 9% 21% 15% 13% 11% 15% 18% 14% 13% 14% 14% 15% 14%
12% 18% 14% 8% 9% 16% 7% 15% 9% 22% 20% 10% 13% 7%
5% 2% 5% 7% 6% 2% 7% 6% 6% 7% 8% 4% 5% 4%
18% 15% 20% 16% 19% 19% 23% 18% 16% 19% 16% 18% 23% 14% 5% 5% 2% 4% 7% 3% 8% 4% 5% 3% 4% 5% 3% 7%
12% 13% 12% 13% 11% 10% 9% 14% 13% 9% 10% 13% 13% 13%
33% 37% 26% 36% 34% 39% 30% 25% 37% 25% 26% 35% 29% 40% 1% 1% 0% 1% 1% 3% 1% 1% 2% 2% 1% 2%
31% 29% 39% 30% 27% 29% 28% 38% 29% 42% 43% 28% 32% 24% 50% 55% 40% 54% 52% 52% 46% 43% 55% 38% 39% 53% 45% 60% 18% 15% 20% 16% 19% 19% 23% 18% 16% 19% 16% 18% 23% 14% 1% 1% 0% 1% 1% 3% 1% 1% 2% 2% 1% 2%
23% 20% 31% 20% 22% 22% 22% 28% 21% 28% 27% 22% 25% 19% 43% 50% 35% 42% 44% 46% 32% 39% 47% 30% 31% 46% 39% 53% 11% 5% 15% 10% 13% 9% 15% 11% 11% 11% 9% 11% 13% 10%
21% 15% 25% 23% 21% 18% 26% 22% 21% 26% 26% 20% 25% 16% 10% 10% 10% 13% 8% 9% 11% 11% 10% 15% 16% 8% 12% 6%
12% 14% 8% 13% 12% 13% 17% 9% 11% 15% 14% 11% 12% 10%
18% 17% 24% 16% 15% 22% 19% 20% 15% 20% 20% 18% 20% 15% 51% 50% 50% 49% 56% 46% 51% 54% 54% 54% 53% 51% 48% 54% 23% 30% 15% 24% 22% 24% 25% 20% 22% 17% 18% 24% 23% 25% 50% 51% 58% 51% 40% 62% 49% 51% 43% 58% 58% 47% 59% 36% 12% 2% 23% 24% 1% 15% 1% 26% 8% 9% 14% 11% 16%
2% 1% 5% 5% 2% 2% 2% 0% 3%
36% 47% 42% 25% 31% 37% 36% 47% 26% 32% 31% 38% 30% 45% 500 127 122 108 142 100 65 144 183 99 116 382 185 197
500 120 127 112 140 99 70 144 181 96 112 386 184 202

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

EDUCATION /GENDER
HOME

YES - NO

11.SALES TAX RE-
BALLOT
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

11.SALES TAX RE-
BALLOT
Yes
No
Undecided
Refused
7-11.SALES TAX SHIFT Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
TARGETS Yes on all
Mixed
No on all

1.REACHED BY CELL Yes, cell and can talk
safely
No, not on cell, but own
one
No, not on cell, and do
not own one
Text to online
Unweighted Count /
Weighted Count
-19 17 -26 -23 -23 -13 -30 -18 -19 -8 -27 -23 -18 6 -22 -30 14% 18% 12% 16% 13% 16% 12% 14% 12% 20% 13% 15% 13% 18% 17% 12% 12% 24% 13% 7% 12% 11% 13% 12% 13% 9% 13% 7% 15% 14% 10% 8% 5% 7% 3% 5% 5% 4% 3% 7% 5% 3% 4% 8% 5% 8% 1% 2%
18% 18% 16% 20% 15% 23% 12% 17% 20% 25% 13% 18% 15% 24% 22% 22% 5% 2% 5% 6% 4% 6% 4% 4% 6% 6% 5% 1% 4% 6% 6% 7%
12% 10% 14% 12% 12% 12% 12% 12% 14% 9% 11% 16% 12% 5% 22% 9% 33% 18% 36% 34% 38% 27% 43% 34% 28% 25% 41% 36% 36% 23% 22% 36% 1% 3% 2% 0% 1% 2% 1% 1% 2% 1% 2% 1% 2%
31% 48% 28% 28% 31% 31% 28% 33% 29% 33% 30% 29% 33% 40% 28% 23% 50% 31% 54% 51% 54% 44% 58% 50% 49% 41% 56% 53% 51% 34% 50% 53% 18% 18% 16% 20% 15% 23% 12% 17% 20% 25% 13% 18% 15% 24% 22% 22% 1% 3% 2% 0% 1% 2% 1% 1% 2% 1% 2% 1% 2%
23% 35% 21% 23% 22% 24% 19% 25% 21% 28% 22% 19% 25% 29% 27% 15% 43% 24% 48% 45% 48% 36% 52% 45% 41% 32% 50% 47% 47% 29% 36% 47% 11% 12% 8% 15% 8% 16% 6% 9% 10% 21% 7% 9% 8% 13% 17% 19% 21% 26% 18% 22% 20% 23% 18% 21% 20% 27% 17% 23% 21% 23% 19% 28% 10% 14% 10% 7% 12% 8% 13% 11% 10% 6% 10% 14% 14% 11% 3% 9% 12% 13% 12% 9% 9% 14% 10% 9% 17% 12% 10% 11% 7% 16% 17% 8% 18% 27% 19% 17% 16% 20% 15% 17% 19% 22% 17% 16% 14% 24% 23% 13% 51% 55% 49% 52% 50% 54% 52% 48% 49% 59% 53% 46% 46% 58% 49% 56% 23% 10% 26% 22% 28% 16% 28% 28% 25% 8% 23% 31% 33% 14% 18% 19% 50% 54% 47% 47% 41% 59% 43% 39% 60% 57% 43% 39% 40% 55% 60% 62% 12% 11% 14% 13% 18% 6% 21% 16% 4% 9% 21% 19% 13% 6% 8% 4% 2% 3% 1% 3% 2% 1% 1% 3% 2% 1% 5% 2% 2%
36% 33% 38% 37% 39% 34% 35% 42% 36% 32% 36% 38% 45% 37% 31% 34% 500 67 184 198 283 202 127 156 101 101 129 59 95 70 73 59 500 68 186 200 259 224 119 141 105 118 124 58 77 88 73 62

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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TOTAL

YES - NO

11.SALES TAX RE-
BALLOT
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

11.SALES TAX RE-
BALLOT
Yes
No
Undecided
Refused
7-11.SALES TAX SHIFT Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
TARGETS Yes on all
Mixed
No on all

1.REACHED BY CELL Yes, cell and can talk
safely
No, not on cell, but own
one
No, not on cell, and do
not own one
Text to online
Unweighted Count /
Weighted Count
-19 -36 -12 -8 -35 -1 21 -78 -1 -13 24 17 -71 -84
14% 10% 16% 19% 10% 22% 28% 2% 7% 6% 44% 9% 1% 3%
12% 11% 13% 11% 13% 13% 19% 2% 12% 16% 12% 28% 4% 1%
5% 5% 5% 4% 2% 4% 6% 2% 9% 8% 3% 11% 4%
18% 12% 20% 22% 15% 20% 13% 10% 45% 27% 6% 21% 12% 8%
5% 5% 5% 6% 4% 5% 3% 7% 4% 8% 1% 5% 16% 1%
12% 11% 10% 10% 16% 10% 11% 16% 8% 16% 9% 12% 32% 5%
33% 46% 31% 27% 39% 25% 19% 61% 15% 19% 23% 14% 32% 82% 1% 1% 1% 1% 1% 1% 1% 2% 1%
31% 26% 34% 35% 25% 39% 53% 6% 27% 30% 58% 47% 8% 4%
50% 62% 46% 43% 59% 40% 32% 84% 28% 43% 34% 30% 79% 88% 18% 12% 20% 22% 15% 20% 13% 10% 45% 27% 6% 21% 12% 8%
1% 1% 1% 1% 1% 1% 1% 2% 1%
23% 17% 26% 27% 19% 36% 44% 4% 11% 20% 49% 38% 6% 3%
43% 54% 36% 39% 50% 31% 25% 78% 19% 35% 27% 23% 70% 84% 11% 8% 13% 14% 9% 10% 8% 4% 33% 18% 3% 13% 7% 1%
21% 17% 23% 26% 18% 14% 19% 8% 50% 30% 12% 26% 11% 6%
10% 10% 10% 11% 8% 3% 11% 5% 17% 12% 10% 13% 4% 5%
12% 11% 14% 8% 14% 19% 10% 9% 19% 14% 10% 11% 13% 7%
18% 11% 21% 21% 14% 32% 41% 13% 47% 33%
51% 48% 55% 51% 55% 49% 59% 37% 60% 60% 53% 67% 51% 27% 23% 33% 17% 19% 26% 16% 63% 14% 49% 73%
50% 42% 49% 53% 48% 57% 49% 43% 67% 53% 48% 49% 43% 43% 12% 17% 11% 10% 14% 6% 10% 14% 14% 12% 11% 9% 13% 16%
2% 1% 3% 1% 3% 3% 1% 2% 3% 2% 2% 3% 1%
36% 40% 37% 36% 35% 33% 41% 41% 16% 33% 39% 42% 42% 40% 500 185 225 252 106 54 219 186 93 272 117 102 77 109
500 178 229 255 102 53 223 180 94 277 118 106 77 103

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

6.INITIAL TOT INCREASE 6.INITIAL TOT INCREASE 7.INITIAL SALES TAX Yes No
Undeci
ded
All
swing
Yes -
strongl
y
Yes -
weak
No -
weak
No -
strongl
y Yes No
Undeci
ded
All
swing

YES - NO

11.SALES TAX RE-
BALLOT
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

11.SALES TAX RE-
BALLOT
Yes
No
Undecided
Refused
7-11.SALES TAX SHIFT Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
TARGETS Yes on all
Mixed
No on all

1.REACHED BY CELL Yes, cell and can talk
safely
No, not on cell, but own
one
No, not on cell, and do
not own one
Text to online
Unweighted Count /
Weighted Count
-19 32 -71 -18 -17 43 24 -68 -74 74 -86 2 -2
14% 31% 5% 4% 7% 53% 15% 1% 8% 39% 2% 9% 8%
12% 20% 3% 14% 16% 11% 26% 4% 1% 31% 2% 9% 19%
5% 9% 2% 4% 7% 4% 12% 3% 1% 9% 1% 8% 8%
18% 13% 10% 38% 24% 6% 18% 13% 6% 16% 5% 49% 27%
5% 3% 5% 6% 6% 2% 4% 7% 4% 0% 8% 5% 6%
12% 6% 17% 14% 16% 7% 6% 32% 4% 3% 17% 15% 18%
33% 18% 58% 19% 24% 16% 19% 38% 76% 2% 66% 6% 13%
1% 0% 1% 1% 1% 2% 1% 1%
31% 59% 9% 22% 29% 68% 53% 8% 10% 79% 4% 27% 35%
50% 27% 80% 40% 46% 26% 29% 76% 84% 5% 90% 25% 37%
18% 13% 10% 38% 24% 6% 18% 13% 6% 16% 5% 49% 27%
1% 0% 1% 1% 1% 2% 1% 1%
23% 48% 7% 11% 21% 54% 44% 7% 6% 79% 22%
43% 23% 74% 27% 37% 19% 27% 65% 82% 90% 26%
11% 7% 4% 28% 17% 12% 8% 1% 49% 20%
21% 19% 11% 41% 26% 17% 21% 13% 9% 9% 75% 34%
10% 13% 6% 13% 10% 17% 9% 5% 7% 9% 27% 14%
12% 9% 8% 21% 15% 10% 8% 13% 3% 21% 25% 18%
18% 48% 15% 57% 42% 62% 18%
51% 52% 39% 70% 61% 43% 58% 52% 28% 38% 52% 67% 56%
23% 61% 13% 48% 72% 48% 13%
50% 50% 48% 53% 50% 54% 47% 49% 46% 51% 45% 60% 54%
12% 9% 9% 22% 13% 10% 8% 5% 13% 10% 14% 11% 11%
2% 1% 3% 1% 2% 2% 5% 1% 3% 1% 2% 2%
36% 40% 40% 23% 35% 35% 44% 41% 40% 36% 40% 27% 33%
500 189 190 118 318 77 112 88 102 153 238 105 272
500 187 184 124 318 77 110 84 100 146 237 113 277

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

7.INITIAL SALES TAX
8/9.COMBINED INFORMED

PARCEL TAX

10.TOT INCREASE RE-
BALLOT 11.SALES TAX RE-BALLOT
Yes -
strongl
y
Yes -
weak
No -
weak
No -
strongl
y Yes No
Undeci
ded Yes No
Undeci
ded Yes No
Undeci
ded

YES - NO

11.SALES TAX RE-
BALLOT
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

11.SALES TAX RE-
BALLOT
Yes
No
Undecided
Refused
7-11.SALES TAX SHIFT Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
TARGETS Yes on all
Mixed
No on all

1.REACHED BY CELL Yes, cell and can talk
safely
No, not on cell, but own
one
No, not on cell, and do
not own one
Text to online
Unweighted Count /
Weighted Count
-19 80 70 -81 -89 28 -74 -9 30 -77 10 100 -100 0
14% 72% 14% 1% 2% 28% 4% 3% 30% 2% 4% 46%
12% 8% 48% 3% 1% 21% 4% 5% 22% 1% 14% 38%
5% 5% 12% 2% 0% 8% 2% 6% 7% 2% 7% 16%
18% 10% 20% 4% 5% 14% 7% 62% 11% 11% 59% 100%
5% 1% 14% 4% 4% 4% 9% 3% 8% 9%
12% 4% 1% 40% 5% 6% 20% 8% 7% 20% 4% 24%
33% 4% 33% 83% 18% 59% 6% 19% 55% 11% 66%
1% 2% 0% 0%
31% 85% 75% 7% 3% 57% 10% 14% 59% 6% 25% 100%
50% 5% 5% 87% 92% 29% 83% 24% 29% 83% 15% 100%
18% 10% 20% 4% 5% 14% 7% 62% 11% 11% 59% 100%
1% 2% 0% 0%
23% 85% 75% 44% 6% 7% 48% 4% 9% 74%
43% 87% 92% 25% 73% 17% 25% 71% 15% 86%
11% 8% 2% 45% 6% 7% 40% 62%
21% 11% 8% 22% 8% 56% 19% 11% 59% 26% 74%
10% 11% 8% 14% 6% 12% 13% 5% 19% 26% 12%
12% 15% 25% 8% 13% 19% 9% 13% 16% 14% 26%
18% 66% 59% 37% 1% 9% 39% 1% 7% 52% 1% 7%
51% 34% 41% 58% 49% 59% 43% 52% 56% 44% 60% 43% 53% 60% 23% 42% 51% 1% 53% 5% 2% 51% 2% 1% 43% 6%
50% 48% 53% 47% 44% 51% 45% 63% 48% 50% 59% 50% 47% 58% 12% 12% 9% 14% 14% 10% 15% 12% 11% 11% 19% 10% 13% 13%
2% 2% 3% 1% 0% 1% 1% 4% 1% 2% 2% 2% 1% 3%
36% 38% 35% 38% 42% 38% 39% 21% 40% 36% 21% 37% 39% 26% 500 68 85 82 156 222 209 64 221 212 64 169 251 76
500 64 83 82 155 223 203 68 212 213 70 156 249 89

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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YES - NO

11.SALES TAX RE-
BALLOT
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

11.SALES TAX RE-
BALLOT
Yes
No
Undecided
Refused
7-11.SALES TAX SHIFT Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
TARGETS Yes on all
Mixed
No on all

1.REACHED BY CELL Yes, cell and can talk
safely
No, not on cell, but own
one
No, not on cell, and do
not own one
Text to online
Unweighted Count /
Weighted Count
-19 32 -83 -2 -30 36 -81 4 9 -38 100 -100 38 79 -61
14% 31% 2% 5% 12% 33% 2% 9% 16% 5% 50% 13% 27%
12% 22% 3% 9% 9% 22% 1% 19% 23% 5% 39% 14% 28%
5% 7% 1% 9% 2% 7% 1% 4% 7% 11% 12% 11% 23%
18% 10% 5% 52% 25% 11% 10% 41% 16% 19% 62% 21% 39%
5% 3% 5% 10% 2% 3% 5% 2% 4% 13% 8% 10%
12% 7% 17% 6% 25% 6% 18% 8% 10% 21% 19% 35%
33% 19% 67% 9% 26% 18% 63% 17% 24% 25% 73% 16%
1% 1% 1%
31% 61% 6% 23% 23% 62% 5% 31% 46% 21% 100% 38% 79%
50% 29% 89% 25% 52% 27% 86% 27% 38% 59% 100% 61%
18% 10% 5% 52% 25% 11% 10% 41% 16% 19% 62% 21% 39%
1% 1% 1%
23% 51% 4% 9% 14% 54% 5% 17% 25% 5% 100%
43% 26% 83% 20% 27% 23% 80% 23% 29% 34% 100%
11% 7% 1% 36% 10% 6% 4% 29% 9% 13% 52%
21% 18% 4% 54% 25% 16% 8% 46% 33% 30% 100% 100%
10% 11% 3% 18% 15% 10% 4% 17% 24% 17% 48% 100%
12% 6% 8% 17% 33% 7% 8% 14% 12% 29% 100%
18% 45% 13% 52% 11% 70% 17%
51% 55% 33% 60% 74% 48% 33% 69% 81% 73% 30% 50% 64% 73% 72% 23% 67% 7% 67% 5% 9% 50% 6% 13%
50% 48% 40% 64% 65% 47% 46% 52% 50% 66% 48% 45% 57% 58% 61% 12% 9% 16% 13% 11% 9% 10% 20% 18% 14% 8% 14% 12% 14% 13% 2% 1% 1% 4% 1% 1% 3% 1% 3% 1% 3% 1%
36% 42% 43% 19% 23% 43% 41% 27% 31% 20% 41% 40% 29% 29% 25% 500 183 169 87 55 164 168 105 62 59 125 215 99 54 56
500 184 160 90 58 162 162 106 56 64 116 214 106 51 58

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

TARGETS SPLIT
Yes on
all Mixed
No on
all A B

YES - NO

11.SALES TAX RE-
BALLOT
Yes - strongly
Yes - not so strongly
Lean yes
Undecided/DK
Lean no
No - not so strongly
No - strongly
(Refused)

11.SALES TAX RE-
BALLOT
Yes
No
Undecided
Refused
7-11.SALES TAX SHIFT Solid Yes
Solid No
Solid undecided
Persuadable
Toward Yes
Toward No
TARGETS Yes on all
Mixed
No on all

1.REACHED BY CELL Yes, cell and can talk
safely
No, not on cell, but own
one
No, not on cell, and do
not own one
Text to online
Unweighted Count /
Weighted Count
-19 85 -26 -93 -15 -23
14% 49% 10% 0% 14% 15%
12% 32% 10% 12% 12%
5% 8% 6% 1% 6% 4%
18% 7% 21% 5% 21% 15%
5% 6% 6% 5% 4%
12% 2% 16% 13% 11% 13%
33% 2% 29% 75% 30% 36%
1% 1% 1% 1%
31% 89% 26% 1% 32% 31%
50% 4% 52% 94% 46% 53%
18% 7% 21% 5% 21% 15%
1% 1% 1% 1%
23% 89% 14% 23% 24%
43% 42% 94% 38% 48%
11% 12% 12% 10%
21% 26% 6% 24% 18%
10% 15% 6% 12% 8%
12% 11% 16% 14% 9%
18% 100% 19% 17%
51% 100% 50% 53%
23% 100% 21% 24%
50% 51% 48% 46% 51% 49%
12% 7% 16% 9% 12% 13%
2% 2% 1% 1% 1% 2%
36% 40% 35% 44% 37% 36%
500 92 251 120 250 250
500 91 257 113 250 250

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

GENDER RACE RACE /GENDER REGION
Men Women
People
of color
White
alone Black
Latino/
a
Men of
color
Women
of color
White
men
White
women
Hills
(CCD
5/6/8)
South
(CCD
3/4/7)
West
(CCD
1/2)

2.VOTE LIKELIHOOD Almost certain to vote
Probably will vote

3.TOP ISSUES Major investment in
affordable housing
Continue rehousing and
providing services for
homelessness
Repairing deteriorating
streets and sidewalks
Planting and maintaining
trees and improving park
maintenance and
infrastructure, including
the waterfront
Electrification of gas-
powered buildings to
reduce climate impact
Expanding Sunday hours
and children’s
programming at libraries
Saving and sustaining
arts and culture
(None)
(Don't know)
(Refused)
Unweighted Count /
Weighted Count
95% 96% 95% 92% 97% 91% 91% 97% 87% 96% 98% 98% 95% 92% 5% 4% 5% 8% 3% 9% 9% 3% 13% 4% 2% 2% 5% 8%
51% 52% 50% 55% 50% 62% 48% 57% 52% 50% 50% 46% 61% 49% 46% 44% 48% 38% 50% 57% 41% 43% 32% 45% 54% 45% 44% 49% 36% 39% 33% 40% 33% 38% 32% 43% 36% 36% 31% 38% 36% 32% 20% 20% 21% 19% 21% 15% 29% 19% 19% 20% 21% 20% 19% 22% 11% 7% 14% 10% 11% 5% 14% 8% 11% 6% 15% 15% 10% 5%
6% 5% 7% 7% 5% 4% 8% 8% 6% 3% 7% 5% 5% 8%
6% 6% 6% 8% 5% 5% 9% 8% 9% 4% 5% 6% 8% 3%
1% 2% 0% 2% 1% 1% 2% 1% 2% 1% 2% 1%
2% 3% 1% 2% 2% 3% 5% 4% 2% 2% 3%
1% 1% 1% 2% 1% 1% 1% 1% 3% 1% 1% 2% 1%
500 235 265 165 328 55 53 96 69 134 194 206 135 159
500 232 268 168 325 55 45 89 80 139 186 220 135 145

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

2.VOTE LIKELIHOOD Almost certain to vote
Probably will vote

3.TOP ISSUES Major investment in
affordable housing
Continue rehousing and
providing services for
homelessness
Repairing deteriorating
streets and sidewalks
Planting and maintaining
trees and improving park
maintenance and
infrastructure, including
the waterfront
Electrification of gas-
powered buildings to
reduce climate impact
Expanding Sunday hours
and children’s
programming at libraries
Saving and sustaining
arts and culture
(None)
(Don't know)
(Refused)
Unweighted Count /
Weighted Count
95% 99% 97% 92% 97% 97% 89% 92% 95% 88% 99% 98% 92% 99% 5% 1% 3% 8% 3% 3% 11% 8% 5% 12% 1% 2% 8% 1%
51% 47% 46% 65% 58% 48% 49% 49% 54% 59% 51% 47% 54% 49% 46% 43% 47% 46% 43% 43% 53% 45% 49% 44% 46% 46% 46% 46% 36% 43% 33% 36% 36% 36% 30% 32% 31% 29% 40% 41% 31% 40% 20% 21% 20% 19% 18% 19% 24% 19% 20% 20% 22% 21% 20% 21% 11% 10% 19% 4% 16% 6% 4% 16% 13% 4% 10% 10% 11% 10%
6% 5% 5% 6% 4% 3% 11% 4% 6% 7% 4% 8% 6% 6%
6% 5% 7% 9% 7% 3% 3% 7% 4% 6% 7% 4% 6% 5%
1% 2% 1% 3% 2% 3% 2% 1% 1% 2% 1%
2% 3% 3% 4% 2% 2% 1% 2% 1% 3% 2% 2%
1% 3% 2% 2% 2% 1% 1% 1%
500 88 118 71 64 76 83 86 104 59 94 156 249 250
500 103 117 63 71 65 80 91 86 71 106 146 247 252

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

GENDER /AGE RACE /AGE EDUCATION
Men
<50
Women
<50
Men
50+
Women
50+
People
of color
<50
People
of color
50+
White
<50
White
50+
Post H.

Non-
college
grad
College
graduat
e or
post-
grad
4-year
College
grad
Post-
graduat
e

2.VOTE LIKELIHOOD Almost certain to vote
Probably will vote

3.TOP ISSUES Major investment in
affordable housing
Continue rehousing and
providing services for
homelessness
Repairing deteriorating
streets and sidewalks
Planting and maintaining
trees and improving park
maintenance and
infrastructure, including
the waterfront
Electrification of gas-
powered buildings to
reduce climate impact
Expanding Sunday hours
and children’s
programming at libraries
Saving and sustaining
arts and culture
(None)
(Don't know)
(Refused)
Unweighted Count /
Weighted Count
95% 96% 89% 97% 100% 88% 99% 95% 98% 85% 87% 98% 97% 98% 5% 4% 11% 3% 12% 1% 5% 2% 15% 13% 2% 3% 2%
51% 54% 53% 50% 48% 50% 62% 57% 44% 48% 49% 51% 53% 49% 46% 45% 46% 42% 49% 37% 40% 53% 49% 37% 39% 48% 52% 45% 36% 35% 27% 43% 38% 36% 45% 27% 38% 40% 40% 34% 30% 38% 20% 21% 18% 19% 23% 23% 14% 16% 24% 24% 21% 20% 21% 20% 11% 9% 14% 4% 14% 13% 4% 11% 12% 14% 12% 10% 6% 14%
6% 5% 6% 5% 7% 6% 10% 6% 5% 10% 9% 5% 3% 7%
6% 3% 8% 8% 4% 10% 6% 3% 5% 6% 5% 6% 7% 5%
1% 4% 1% 1% 1% 3% 2% 2% 2% 1%
2% 3% 6% 4% 3% 2% 2% 2% 1% 3%
1% 1% 1% 2% 4% 1% 0% 2% 3% 0% 0% 0%
500 127 122 108 142 100 65 144 183 99 116 382 185 197
500 120 127 112 140 99 70 144 181 96 112 386 184 202

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

EDUCATION /GENDER
HOME

2.VOTE LIKELIHOOD Almost certain to vote
Probably will vote

3.TOP ISSUES Major investment in
affordable housing
Continue rehousing and
providing services for
homelessness
Repairing deteriorating
streets and sidewalks
Planting and maintaining
trees and improving park
maintenance and
infrastructure, including
the waterfront
Electrification of gas-
powered buildings to
reduce climate impact
Expanding Sunday hours
and children’s
programming at libraries
Saving and sustaining
arts and culture
(None)
(Don't know)
(Refused)
Unweighted Count /
Weighted Count
95% 85% 98% 98% 96% 95% 97% 95% 96% 94% 97% 96% 94% 98% 93% 92% 5% 15% 2% 2% 4% 5% 3% 5% 4% 6% 3% 4% 6% 2% 7% 8%
51% 49% 52% 50% 46% 59% 46% 45% 61% 57% 44% 54% 42% 50% 69% 59% 46% 43% 47% 49% 45% 47% 43% 47% 45% 49% 48% 42% 44% 42% 48% 53% 36% 37% 38% 31% 42% 29% 46% 38% 31% 27% 43% 43% 39% 31% 27% 26% 20% 21% 20% 20% 22% 17% 21% 24% 19% 15% 20% 19% 29% 19% 15% 15% 11% 13% 6% 14% 9% 13% 5% 12% 9% 17% 9% 14% 5% 23% 8% 5% 6% 9% 4% 6% 5% 7% 3% 7% 7% 6% 5% 4% 7% 6% 6% 8%
6% 3% 5% 7% 6% 6% 5% 7% 7% 5% 5% 9% 5% 7% 8% 2%
1% 3% 0% 1% 2% 2% 3% 1% 1% 2% 2% 3%
2% 2% 2% 2% 1% 4% 1% 2% 3% 2% 1% 2% 2%
1% 6% 1% 1% 1% 1% 0% 1% 0% 2% 2%
500 67 184 198 283 202 127 156 101 101 129 59 95 70 73 59 500 68 186 200 259 224 119 141 105 118 124 58 77 88 73 62

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

2.VOTE LIKELIHOOD Almost certain to vote
Probably will vote

3.TOP ISSUES Major investment in
affordable housing
Continue rehousing and
providing services for
homelessness
Repairing deteriorating
streets and sidewalks
Planting and maintaining
trees and improving park
maintenance and
infrastructure, including
the waterfront
Electrification of gas-
powered buildings to
reduce climate impact
Expanding Sunday hours
and children’s
programming at libraries
Saving and sustaining
arts and culture
(None)
(Don't know)
(Refused)
Unweighted Count /
Weighted Count
95% 97% 97% 97% 95% 94% 95% 97% 96% 95% 97% 92% 97% 97% 5% 3% 3% 3% 5% 6% 5% 3% 4% 5% 3% 8% 3% 3%
51% 32% 50% 100% 18% 35% 58% 39% 60% 54% 59% 56% 44% 35% 46% 27% 100% 45% 19% 33% 53% 36% 49% 45% 58% 47% 37% 35% 36% 100% 21% 22% 36% 11% 26% 51% 29% 32% 24% 29% 41% 59% 20% 21% 9% 7% 100% 11% 17% 27% 16% 21% 12% 23% 26% 27%
11% 3% 8% 7% 6% 100% 15% 8% 6% 10% 15% 14% 11% 6%
6% 2% 2% 3% 6% 1% 5% 6% 8% 6% 5% 4% 6% 7%
6% 2% 3% 4% 2% 8% 8% 3% 4% 5% 9% 6% 4% 3%
1% 1% 2% 1% 2% 4%
2% 1% 1% 5% 4% 2% 3%
1% 1% 1% 1% 1% 2% 3% 1%
500 185 225 252 106 54 219 186 93 272 117 102 77 109
500 178 229 255 102 53 223 180 94 277 118 106 77 103

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

6.INITIAL TOT INCREASE 6.INITIAL TOT INCREASE 7.INITIAL SALES TAX Yes No
Undeci
ded
All
swing
Yes -
strongl
y
Yes -
weak
No -
weak
No -
strongl
y Yes No
Undeci
ded
All
swing

2.VOTE LIKELIHOOD Almost certain to vote
Probably will vote

3.TOP ISSUES Major investment in
affordable housing
Continue rehousing and
providing services for
homelessness
Repairing deteriorating
streets and sidewalks
Planting and maintaining
trees and improving park
maintenance and
infrastructure, including
the waterfront
Electrification of gas-
powered buildings to
reduce climate impact
Expanding Sunday hours
and children’s
programming at libraries
Saving and sustaining
arts and culture
(None)
(Don't know)
(Refused)
Unweighted Count /
Weighted Count
95% 95% 96% 94% 95% 96% 94% 98% 95% 95% 96% 94% 94%
5% 5% 4% 6% 5% 4% 6% 2% 5% 5% 4% 6% 6%
51% 57% 47% 49% 50% 62% 53% 48% 46% 57% 47% 54% 51%
46% 50% 42% 46% 46% 59% 44% 50% 36% 51% 40% 55% 49%
36% 25% 43% 39% 36% 20% 29% 40% 46% 25% 43% 34% 32%
20% 20% 21% 21% 21% 18% 21% 20% 21% 17% 23% 18% 19%
11% 15% 9% 8% 12% 9% 19% 9% 8% 17% 7% 10% 11%
6% 6% 5% 7% 7% 5% 7% 6% 3% 6% 6% 4% 6%
6% 10% 3% 3% 5% 13% 9% 2% 4% 10% 4% 2% 5%
1% 1% 3% 1% 1% 1% 4% 1% 2% 0%
2% 1% 2% 3% 3% 2% 2% 2% 1% 2% 4% 4%
1% 0% 1% 0% 0% 1% 2% 0% 1% 1% 0%
500 189 190 118 318 77 112 88 102 153 238 105 272
500 187 184 124 318 77 110 84 100 146 237 113 277

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

7.INITIAL SALES TAX
8/9.COMBINED INFORMED

PARCEL TAX

10.TOT INCREASE RE-
BALLOT 11.SALES TAX RE-BALLOT
Yes -
strongl
y
Yes -
weak
No -
weak
No -
strongl
y Yes No
Undeci
ded Yes No
Undeci
ded Yes No
Undeci
ded

2.VOTE LIKELIHOOD Almost certain to vote
Probably will vote

3.TOP ISSUES Major investment in
affordable housing
Continue rehousing and
providing services for
homelessness
Repairing deteriorating
streets and sidewalks
Planting and maintaining
trees and improving park
maintenance and
infrastructure, including
the waterfront
Electrification of gas-
powered buildings to
reduce climate impact
Expanding Sunday hours
and children’s
programming at libraries
Saving and sustaining
arts and culture
(None)
(Don't know)
(Refused)
Unweighted Count /
Weighted Count
95% 98% 93% 94% 97% 95% 95% 96% 95% 96% 94% 94% 96% 95% 5% 2% 7% 6% 3% 5% 5% 4% 5% 4% 6% 6% 4% 5%
51% 70% 47% 51% 44% 56% 40% 67% 55% 43% 61% 57% 44% 63% 46% 46% 55% 36% 41% 54% 37% 48% 50% 40% 53% 50% 42% 52% 36% 20% 29% 34% 48% 26% 50% 28% 26% 46% 33% 29% 44% 24% 20% 16% 17% 20% 25% 17% 28% 9% 20% 23% 15% 16% 24% 17%
11% 18% 15% 8% 7% 16% 6% 8% 17% 6% 6% 13% 9% 12%
6% 5% 7% 8% 5% 5% 6% 11% 6% 7% 4% 6% 6% 6%
6% 13% 8% 7% 3% 7% 5% 4% 10% 3% 3% 11% 4% 3%
1% 2% 3% 1% 2% 1% 2% 1% 2%
2% 1% 6% 3% 1% 2% 1% 3% 2% 1% 2% 2%
1% 1% 1% 1% 1% 0% 1% 0% 1% 1%
500 68 85 82 156 222 209 64 221 212 64 169 251 76
500 64 83 82 155 223 203 68 212 213 70 156 249 89

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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2.VOTE LIKELIHOOD Almost certain to vote
Probably will vote

3.TOP ISSUES Major investment in
affordable housing
Continue rehousing and
providing services for
homelessness
Repairing deteriorating
streets and sidewalks
Planting and maintaining
trees and improving park
maintenance and
infrastructure, including
the waterfront
Electrification of gas-
powered buildings to
reduce climate impact
Expanding Sunday hours
and children’s
programming at libraries
Saving and sustaining
arts and culture
(None)
(Don't know)
(Refused)
Unweighted Count /
Weighted Count
95% 96% 96% 96% 91% 95% 97% 95% 93% 91% 96% 96% 93% 90% 94% 5% 4% 4% 4% 9% 5% 3% 5% 7% 9% 4% 4% 7% 10% 6%
51% 58% 37% 58% 56% 59% 46% 55% 43% 37% 59% 46% 62% 56% 36% 46% 54% 35% 51% 46% 47% 39% 54% 64% 50% 52% 39% 50% 47% 55% 36% 28% 56% 24% 27% 24% 46% 33% 33% 43% 26% 45% 29% 34% 33% 20% 16% 28% 13% 28% 19% 23% 18% 19% 24% 16% 24% 17% 16% 24% 11% 17% 7% 9% 5% 16% 6% 12% 19% 6% 16% 8% 7% 4% 17%
6% 5% 7% 8% 5% 6% 5% 5% 5% 10% 6% 6% 6% 5% 6%
6% 7% 2% 6% 12% 12% 2% 3% 6% 5% 11% 3% 6% 12% 6%
1% 1% 3% 1% 3% 1% 2%
2% 1% 1% 6% 2% 1% 2% 1% 4% 2% 3% 3% 4%
1% 2% 1% 1% 1% 1% 0% 1% 1%
500 183 169 87 55 164 168 105 62 59 125 215 99 54 56
500 184 160 90 58 162 162 106 56 64 116 214 106 51 58

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

TARGETS SPLIT
Yes on
all Mixed
No on
all A B

2.VOTE LIKELIHOOD Almost certain to vote
Probably will vote

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

PARTY REGISTRATION /
GENDER
Democrat Men
Democrat Women
Republican Men
Republican Women
NPP /other Men
NPP /other Women
Unweighted Count /
Weighted Count
76 71 81 70 80 77 72 62 78 77 82 79 75 72
79% 74% 83% 75% 82% 81% 73% 67% 83% 80% 84% 81% 77% 78% 3% 4% 3% 5% 2% 4% 1% 5% 5% 3% 1% 2% 2% 5%
18% 22% 14% 20% 16% 16% 26% 28% 12% 17% 15% 17% 21% 17% 34% 74% 36% 34% 36% 33% 67% 80% 36% 33% 33%
45% 83% 39% 48% 45% 40% 83% 84% 45% 44% 45%
2% 4% 3% 1% 3% 5% 3% 1% 2% 3%
1% 3% 2% 1% 1% 1% 5% 1% 1% 1% 2%
10% 22% 15% 7% 13% 22% 28% 17% 10% 12% 9%
8% 14% 6% 9% 2% 4% 12% 15% 7% 8% 8%
500 235 265 165 328 55 53 96 69 134 194 206 135 159
500 232 268 168 325 55 45 89 80 139 186 220 135 145

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

PARTY REGISTRATION /
GENDER
Democrat Men
Democrat Women
Republican Men
Republican Women
NPP /other Men
NPP /other Women
Unweighted Count /
Weighted Count
76 76 83 67 81 66 77 65 75 68 80 84 69 83
79% 77% 85% 70% 83% 73% 82% 68% 77% 76% 83% 86% 73% 85% 3% 1% 2% 3% 2% 7% 4% 3% 1% 8% 3% 1% 4% 2%
18% 21% 13% 26% 15% 20% 14% 29% 22% 15% 14% 13% 23% 13% 34% 77% 70% 73% 32% 37% 25% 42% 34% 32% 37%
45% 85% 83% 82% 36% 39% 52% 41% 52% 42% 47%
2% 1% 3% 7% 3% 1% 4% 2% 0% 2% 1%
1% 2% 2% 4% 1% 5% 1% 1% 2% 1%
10% 21% 26% 20% 13% 18% 11% 8% 6% 14% 6%
8% 13% 15% 14% 16% 4% 4% 6% 7% 8% 7%
500 88 118 71 64 76 83 86 104 59 94 156 249 250
500 103 117 63 71 65 80 91 86 71 106 146 247 252

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

GENDER /AGE RACE /AGE EDUCATION
Men
<50
Women
<50
Men
50+
Women
50+
People
of color
<50
People
of color
50+
White
<50
White
50+
Post H.

Non-
college
grad
College
graduat
e or
post-
grad
4-year
College
grad
Post-
graduat
e
DEM. MINUS REPUB. REGISTRATION
PARTY REGISTRATION Democrat
Republican
NPP /other

PARTY REGISTRATION /
GENDER
Democrat Men
Democrat Women
Republican Men
Republican Women
NPP /other Men
NPP /other Women
Unweighted Count /
Weighted Count
76 60 78 81 83 62 80 76 83 72 72 77 74 80
79% 65% 81% 83% 85% 69% 83% 78% 85% 78% 77% 80% 78% 82% 3% 5% 3% 2% 2% 7% 2% 2% 2% 5% 4% 3% 4% 1%
18% 30% 16% 15% 12% 24% 15% 20% 13% 17% 19% 18% 18% 17% 34% 65% 83% 28% 46% 34% 34% 29% 29% 36% 39% 34%
45% 81% 85% 41% 37% 44% 51% 49% 48% 44% 39% 48%
2% 5% 2% 4% 1% 2% 1% 4% 3% 1% 3%
1% 3% 2% 3% 1% 1% 2% 1% 1% 1% 1%
10% 30% 15% 18% 10% 10% 5% 8% 8% 11% 11% 10%
8% 16% 12% 6% 5% 10% 7% 9% 11% 7% 7% 6%
500 127 122 108 142 100 65 144 183 99 116 382 185 197
500 120 127 112 140 99 70 144 181 96 112 386 184 202

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

EDUCATION /GENDER
HOME

PARTY REGISTRATION /
GENDER
Democrat Men
Democrat Women
Republican Men
Republican Women
NPP /other Men
NPP /other Women
Unweighted Count /
Weighted Count
76 78 72 82 79 74 74 83 71 78 84 76 72 75 73 76
79% 80% 75% 84% 81% 78% 77% 85% 74% 81% 85% 76% 79% 78% 78% 78% 3% 2% 3% 3% 3% 3% 3% 2% 4% 3% 1% 7% 3% 5% 3%
18% 18% 23% 13% 16% 19% 21% 12% 22% 16% 14% 24% 14% 20% 18% 19% 34% 75% 35% 35% 77% 74% 42% 25% 31% 31% 41% 33%
45% 80% 84% 46% 43% 85% 81% 43% 51% 48% 46% 37% 46%
2% 3% 1% 2% 3% 4% 0% 4% 1% 3% 2%
1% 2% 3% 1% 2% 2% 3% 1% 3% 2% 2% 1%
10% 23% 9% 10% 21% 22% 8% 16% 7% 12% 9% 9%
8% 18% 13% 7% 8% 12% 16% 6% 8% 7% 8% 9% 10%
500 67 184 198 283 202 127 156 101 101 129 59 95 70 73 59 500 68 186 200 259 224 119 141 105 118 124 58 77 88 73 62

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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Page 207 ends

CITY OF BERKELEY - JUNE 2024
TOTAL

PARTY REGISTRATION /
GENDER
Democrat Men
Democrat Women
Republican Men
Republican Women
NPP /other Men
NPP /other Women
Unweighted Count /
Weighted Count
76 72 77 80 76 85 80 68 84 82 76 84 76 62
79% 77% 79% 83% 80% 86% 82% 74% 85% 83% 79% 85% 77% 71% 3% 4% 2% 3% 4% 1% 2% 6% 1% 1% 3% 1% 2% 9%
18% 19% 19% 15% 16% 13% 17% 20% 14% 16% 18% 15% 21% 20% 34% 38% 32% 38% 32% 24% 34% 33% 38% 37% 30% 39% 33% 33% 45% 39% 47% 45% 49% 62% 47% 41% 47% 46% 49% 46% 44% 38% 2% 3% 1% 1% 3% 1% 1% 3% 1% 1% 1% 2% 4%
1% 2% 1% 2% 1% 1% 3% 0% 1% 1% 5%
10% 10% 11% 9% 11% 4% 8% 14% 7% 8% 9% 7% 11% 16%
8% 9% 8% 6% 4% 8% 8% 7% 7% 8% 9% 8% 10% 5%
500 185 225 252 106 54 219 186 93 272 117 102 77 109
500 178 229 255 102 53 223 180 94 277 118 106 77 103

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

6.INITIAL TOT INCREASE 6.INITIAL TOT INCREASE 7.INITIAL SALES TAX Yes No
Undeci
ded
All
swing
Yes -
strongl
y
Yes -
weak
No -
weak
No -
strongl
y Yes No
Undeci
ded
All
swing
DEM. MINUS REPUB. REGISTRATION
PARTY REGISTRATION Democrat
Republican
NPP /other

PARTY REGISTRATION /
GENDER
Democrat Men
Democrat Women
Republican Men
Republican Women
NPP /other Men
NPP /other Women
Unweighted Count /
Weighted Count
76 81 69 79 78 85 79 75 64 81 68 85 80
79% 83% 74% 80% 79% 87% 80% 77% 72% 82% 73% 87% 82%
3% 2% 6% 1% 2% 2% 2% 2% 8% 1% 5% 2% 2%
18% 15% 20% 18% 19% 12% 18% 20% 19% 17% 22% 12% 17%
34% 37% 34% 31% 35% 40% 35% 41% 29% 33% 36% 34% 36%
45% 46% 40% 49% 45% 47% 46% 36% 43% 49% 38% 52% 45%
2% 1% 3% 1% 1% 2% 1% 2% 4% 1% 3% 1% 0%
1% 0% 3% 1% 1% 1% 1% 5% 0% 2% 1% 1%
10% 7% 13% 10% 11% 4% 9% 13% 14% 12% 12% 5% 9%
8% 8% 7% 8% 8% 7% 9% 8% 6% 5% 10% 7% 8%
500 189 190 118 318 77 112 88 102 153 238 105 272
500 187 184 124 318 77 110 84 100 146 237 113 277

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

7.INITIAL SALES TAX
8/9.COMBINED INFORMED

PARCEL TAX

10.TOT INCREASE RE-
BALLOT 11.SALES TAX RE-BALLOT
Yes -
strongl
y
Yes -
weak
No -
weak
No -
strongl
y Yes No
Undeci
ded Yes No
Undeci
ded Yes No
Undeci
ded
DEM. MINUS REPUB. REGISTRATION
PARTY REGISTRATION Democrat
Republican
NPP /other

PARTY REGISTRATION /
GENDER
Democrat Men
Democrat Women
Republican Men
Republican Women
NPP /other Men
NPP /other Women
Unweighted Count /
Weighted Count
76 88 76 77 64 80 70 80 81 71 77 84 70 79
79% 91% 76% 80% 70% 82% 74% 83% 83% 76% 78% 85% 74% 82% 3% 2% 3% 6% 2% 4% 3% 2% 5% 1% 1% 4% 3%
18% 7% 24% 17% 24% 16% 21% 14% 16% 19% 20% 13% 22% 15%
34% 38% 30% 46% 30% 33% 36% 35% 34% 35% 33% 34% 36% 30% 45% 53% 46% 34% 39% 50% 39% 48% 48% 41% 46% 51% 38% 51% 2% 1% 4% 1% 3% 1% 2% 1% 0% 3% 1%
1% 1% 3% 2% 1% 1% 3% 1% 2% 1% 1% 2%
10% 5% 16% 8% 14% 7% 14% 10% 8% 12% 14% 9% 11% 9%
8% 1% 8% 9% 10% 9% 8% 4% 8% 8% 7% 4% 10% 6%
500 68 85 82 156 222 209 64 221 212 64 169 251 76
500 64 83 82 155 223 203 68 212 213 70 156 249 89

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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PARTY REGISTRATION /
GENDER
Democrat Men
Democrat Women
Republican Men
Republican Women
NPP /other Men
NPP /other Women
Unweighted Count /
Weighted Count
76 79 67 82 87 82 68 76 73 83 85 69 83 76 72
79% 81% 72% 85% 87% 83% 74% 78% 76% 84% 85% 73% 86% 82% 75% 3% 2% 5% 3% 1% 6% 1% 3% 1% 1% 4% 3% 7% 3%
18% 17% 23% 12% 13% 16% 19% 21% 21% 15% 14% 22% 11% 11% 23% 34% 31% 33% 35% 47% 37% 34% 28% 24% 39% 31% 36% 35% 42% 36% 45% 49% 39% 50% 40% 46% 40% 50% 52% 45% 55% 37% 51% 41% 39% 2% 1% 4% 1% 1% 3% 1% 1% 1% 3% 0% 1% 3%
1% 1% 2% 2% 1% 3% 1% 1% 1% 2% 3% 6%
10% 7% 15% 7% 8% 7% 14% 13% 13% 4% 9% 12% 6% 10% 15%
8% 10% 8% 5% 5% 8% 6% 8% 9% 11% 5% 11% 5% 1% 7%
500 183 169 87 55 164 168 105 62 59 125 215 99 54 56
500 184 160 90 58 162 162 106 56 64 116 214 106 51 58

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

TARGETS SPLIT
Yes on
all Mixed
No on
all A B
DEM. MINUS REPUB. REGISTRATION
PARTY REGISTRATION Democrat
Republican
NPP /other

PARTY REGISTRATION /
GENDER
Democrat Men
Democrat Women
Republican Men
Republican Women
NPP /other Men
NPP /other Women
Unweighted Count /
Weighted Count
76 85 76 62 76 76
79% 85% 78% 71% 79% 79%
3% 2% 9% 3% 3%
18% 15% 20% 21% 18% 18%
34% 33% 34% 35% 35% 34%
45% 52% 44% 36% 44% 45%
2% 1% 5% 1% 2%
1% 1% 4% 2% 1%
10% 10% 9% 16% 11% 10%
8% 5% 11% 4% 7% 8%
500 92 251 120 250 250
500 91 257 113 250 250

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

GENDER RACE RACE /GENDER REGION
Men Women
People
of color
White
alone Black
Latino/
a
Men of
color
Women
of color
White
men
White
women
Hills
(CCD
5/6/8)
South
(CCD
3/4/7)
West
(CCD
1/2)
GENDER Men
Women
GENDER /AGE Men <50
Women <50
Men 50+
Women 50+
AGE Under 50
50 & over
AGE Under 30
30 - 39
40 - 49
50 - 64
65 & over
AGE 18 - 24
25 - 29
30 - 34
35 - 39
40 - 44
45 - 49
50 - 54
55 - 59
60 - 64
65 - 69
70 - 74
Over 74
(Don't know/Refuse)
Unweighted Count /
Weighted Count
46% 100% 53% 43% 52% 55% 100% 100% 47% 47% 45%
54% 100% 47% 57% 48% 45% 100% 100% 53% 53% 55%
24% 52% 29% 20% 25% 34% 56% 48% 19% 28% 27%
25% 48% 29% 24% 26% 22% 62% 41% 26% 23% 27%
22% 48% 23% 22% 27% 21% 44% 52% 28% 19% 18%
28% 52% 18% 33% 22% 23% 38% 58% 27% 29% 28%
49% 52% 48% 59% 44% 51% 56% 56% 62% 48% 41% 45% 52% 54% 50% 48% 52% 41% 56% 49% 44% 44% 38% 52% 58% 55% 48% 46% 18% 19% 18% 26% 14% 13% 24% 23% 30% 17% 13% 18% 24% 13% 17% 21% 14% 19% 16% 18% 25% 21% 17% 20% 13% 16% 19% 17% 14% 12% 16% 13% 14% 19% 7% 12% 15% 12% 16% 11% 9% 24%
21% 23% 19% 20% 22% 20% 24% 23% 16% 24% 21% 22% 20% 21% 29% 25% 33% 21% 33% 29% 20% 21% 22% 28% 37% 33% 28% 25% 10% 9% 10% 14% 8% 4% 16% 13% 14% 8% 9% 9% 16% 5%
8% 9% 7% 13% 6% 10% 8% 11% 15% 9% 4% 9% 8% 8%
9% 11% 7% 11% 7% 7% 14% 11% 10% 9% 5% 6% 11% 9%
9% 10% 7% 8% 9% 12% 11% 9% 7% 11% 7% 10% 8% 8%
6% 6% 5% 4% 6% 7% 1% 5% 4% 6% 6% 5% 3% 10%
8% 6% 10% 9% 8% 12% 6% 7% 12% 6% 10% 6% 5% 14%
9% 10% 8% 9% 10% 7% 11% 10% 7% 11% 9% 7% 12% 10%
7% 7% 6% 6% 7% 4% 10% 6% 6% 7% 7% 8% 5% 6%
5% 7% 4% 5% 6% 9% 3% 7% 3% 6% 5% 8% 3% 4%
5% 6% 4% 7% 4% 9% 1% 8% 6% 5% 3% 4% 4% 7%
7% 6% 9% 7% 8% 9% 11% 7% 6% 4% 10% 6% 8% 9%
17% 13% 20% 7% 22% 11% 7% 5% 9% 19% 24% 23% 16% 9%
0% 0% 0% 0% 0%
500 235 265 165 328 55 53 96 69 134 194 206 135 159
500 232 268 168 325 55 45 89 80 139 186 220 135 145

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

REGION / GENDER AGE AGE
Hills
(CCD
5/6/8)
Men
Hills
(CCD
5/6/8)
Women
South
(CCD
3/4/7)
Men
South
(CCD
3/4/7)
Women
West
(CCD
1/2)
Men
West
(CCD
1/2)
Women
Under
30 30 - 39 40 - 49 50 - 64
65 &
over
Under
50 50 &
over
GENDER Men
Women
GENDER /AGE Men <50
Women <50
Men 50+
Women 50+
AGE Under 50
50 & over
AGE Under 30
30 - 39
40 - 49
50 - 64
65 & over
AGE 18 - 24
25 - 29
30 - 34
35 - 39
40 - 44
45 - 49
50 - 54
55 - 59
60 - 64
65 - 69
70 - 74
Over 74
(Don't know/Refuse)
Unweighted Count /
Weighted Count
46% 100% 100% 100% 48% 56% 39% 51% 40% 48% 45%
54% 100% 100% 100% 52% 44% 61% 49% 60% 52% 55%
24% 41% 60% 60% 48% 56% 39% 48%
25% 48% 44% 50% 52% 44% 61% 52%
22% 59% 40% 40% 51% 40% 45%
28% 52% 55% 50% 49% 60% 55%
49% 41% 48% 60% 44% 60% 50% 100% 100% 100% 100%
50% 59% 52% 40% 55% 40% 50% 100% 100% 100%
18% 15% 21% 28% 20% 17% 11% 100% 37%
17% 22% 11% 23% 16% 18% 16% 100% 35%
14% 5% 16% 10% 8% 25% 23% 100% 29%
21% 26% 18% 22% 18% 20% 22% 100% 42%
29% 33% 33% 18% 37% 20% 29% 100% 58%
10% 6% 11% 16% 17% 9% 3% 54% 20%
8% 9% 9% 12% 3% 7% 8% 46% 17%
9% 10% 3% 13% 10% 9% 9% 50% 17%
9% 12% 8% 10% 6% 9% 7% 50% 17%
6% 4% 5% 6% 1% 10% 10% 41% 12%
8% 1% 11% 3% 7% 16% 13% 59% 17%
9% 9% 4% 13% 11% 9% 12% 43% 18%
7% 8% 7% 3% 7% 8% 5% 31% 13%
5% 9% 7% 6% 4% 5% 26% 11%
5% 6% 2% 4% 4% 7% 6% 17% 10%
7% 4% 8% 7% 8% 7% 10% 25% 14%
17% 22% 24% 7% 24% 6% 12% 58% 34%
0% 1%
500 88 118 71 64 76 83 86 104 59 94 156 249 250
500 103 117 63 71 65 80 91 86 71 106 146 247 252

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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CITY OF BERKELEY - JUNE 2024
TOTAL

GENDER /AGE RACE /AGE EDUCATION
Men
<50
Women
<50
Men
50+
Women
50+
People
of color
<50
People
of color
50+
White
<50
White
50+
Post H.

Non-
college
grad
College
graduat
e or
post-
grad
4-year
College
grad
Post-
graduat
e
GENDER Men
Women
GENDER /AGE Men <50
Women <50
Men 50+
Women 50+
AGE Under 50
50 & over
AGE Under 30
30 - 39
40 - 49
50 - 64
65 & over
AGE 18 - 24
25 - 29
30 - 34
35 - 39
40 - 44
45 - 49
50 - 54
55 - 59
60 - 64
65 - 69
70 - 74
Over 74
(Don't know/Refuse)
Unweighted Count /
Weighted Count
46% 100% 100% 50% 57% 46% 40% 41% 40% 48% 53% 44%
54% 100% 100% 50% 43% 54% 60% 59% 60% 52% 47% 56%
24% 100% 50% 46% 24% 24% 24% 30% 18%
25% 100% 50% 54% 29% 31% 24% 28% 20%
22% 100% 57% 40% 16% 16% 25% 23% 26%
28% 100% 43% 60% 30% 29% 28% 19% 36%
49% 100% 100% 100% 100% 54% 55% 48% 58% 38%
50% 100% 100% 100% 100% 46% 45% 52% 42% 62%
18% 36% 37% 45% 32% 30% 34% 13% 21% 7%
17% 40% 29% 32% 36% 11% 10% 19% 23% 15%
14% 23% 34% 23% 32% 13% 11% 15% 14% 16%
21% 48% 37% 48% 40% 16% 14% 23% 23% 23%
29% 52% 63% 52% 60% 31% 31% 29% 19% 38%
10% 18% 22% 23% 18% 20% 26% 5% 9% 1%
8% 18% 15% 22% 14% 9% 8% 8% 11% 6%
9% 20% 14% 19% 15% 3% 3% 10% 13% 8%
9% 20% 15% 14% 20% 8% 8% 9% 10% 8%
6% 12% 12% 7% 14% 5% 5% 6% 6% 6%
8% 11% 22% 15% 18% 7% 6% 9% 9% 10%
9% 21% 16% 21% 17% 6% 5% 11% 9% 12%
7% 14% 12% 14% 13% 6% 5% 7% 7% 7%
5% 14% 9% 13% 10% 4% 4% 6% 7% 5%
5% 12% 8% 18% 7% 6% 6% 5% 3% 6%
7% 12% 17% 16% 14% 10% 9% 7% 6% 7%
17% 28% 39% 18% 40% 15% 16% 18% 9% 25%
0% 0% 0%
500 127 122 108 142 100 65 144 183 99 116 382 185 197
500 120 127 112 140 99 70 144 181 96 112 386 184 202

RESEARCH ANALYSIS BY LAKE RESEARCH PARTNERS
Washington , DC (202 ) 776 -9066 | Berkeley, CA (510 ) 286 -2097

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Berkeley City CouncilJuly 30, 2024

Berkeley City Council
July 30, 2024