CA\Agreements|2024/009.1
8 F. Former Women’s Club Renovations: Following the City Council's November 14, 2023 approval of a 54-month lease (“Lease”), the DBC has obtained the former Women’s Club Building in Downtown to serve as its headquarters, committing to necessary renovations for functionality and compliance. This includes ADA upgrades and securing City permits for all changes to align with Brentwood's standards.
CA\Agreements|2024/009.1
9 G. Payment Schedule:
1. Invoicing/Payment: The DBC will submit invoices to the City on a quarterly basis, detailing the services rendered during the preceding quarter based upon the Scope of Work and included in a quarterly report as described in section A.5.(Quarterly and Annual Reporting). Upon receipt of each invoice with the required quarterly report, payment will be made within thirty (30) calendar days.
An initial payment of $22,500 will be made within thirty (30) calendar days after the Effective Date (July 1, 2026) of this MOU. A quarterly report shall be submitted after the initial reporting period (July 1, 2026 – September 30, 2026) has concluded.
2. Total Compensation: The total compensation will not exceed $90,000 (ninety thousand dollars) per fiscal year for the term of the two-year agreement, for a total not to exceed amount of $180,000 (one hundred eighty thousand dollars).
3. Future Funding Considerations: The DBC acknowledges that financial support from the City, as outlined in this MOU, is not guaranteed to extend beyond the expiration of the Term. This understanding necessitates proactive financial planning and exploration of additional funding sources by the DBC to sustain its operations and initiatives in the future.
CA\Agreements|2024/009.1
10 Exhibit B
Downtown Specific Plan Boundary
DOWNTOWN SPECIFIC PLAN AREA
CA\Agreements|2024/009.1
11 Exhibit C
Downtown Brentwood Coalition Membership Boundary
B-2 Downtown Brentwood Coalition Membership Boundary
RESOLUTION NO. 2026-XX
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
BRENTWOOD APPROVING AND AUTHORIZING THE CITY
MANAGER OR DESIGNEE TO EXECUTE A MEMORANDUM OF
UNDERSTANDING BETWEEN THE CITY OF BRENTWOOD AND
THE DOWNTOWN BRENTWOOD COALITION FOR DOWNTOWN
DISTRICT PROGRAMMING AND MANAGEMENT SERVICES FOR
FISCAL YEARS 2026/27 AND 2027/28 IN A TOTAL NOT TO
EXCEED AMOUNT OF $180,000
WHEREAS, on July 14, 2020, the City Council approved the amended City of Brentwood Strategic Plan FY 2020/2021 - FY 2021/2022. The plan included Focus Area 3: Economic Development, Implementation of Main Streets, a carry-over of previous City Council Strategic Initiatives from FY 2018/2019- FY 2019/2020; and WHEREAS, on February 9, 2021, the City Council received an update of the Amended City of Brentwood Strategic Plan FY 2020/21 - FY 2021/22 and Funding Deferred Projects Holding List, which included the Implementation of Main Streets Strategic Initiative; and
WHEREAS, on June 22, 2021, by Resolution No. 2021-76, the City Council amended the FY 2020/21 and 2021/22 Operating Budgets, which included $50,000 for the Implementation of Main Streets Strategic Initiative in FY 2021/22 and funding committed for FY 2022/23 and FY 2023/24 in the amount of $140,000 to be reserved in the General Fund at the end of FY 2020/21; and
WHEREAS, on July 13, 2021, by Resolution No. 2021-86, the City Council approved and authorized the City Manager or his designee to execute a Memorandum of Understanding between the City of Brentwood and the Downtown Brentwood Coalition for delivery and administration of the Main Street America Accredited Member program for Downtown Brentwood for fiscal years 2021/ 22, 2022/ 23 and 2023/ 24 and approved a City subsidy in fiscal year 2021/ 22 not to exceed $50,000; and
WHEREAS, on April 23, 2024, the Brentwood City Council approved a new Memorandum of Understanding with the Downtown Brentwood Coalition extending from July 1, 2024 through June 30, 2026 in an amount not to exceed $160,000 (by Resolution 2024-45); and
WHEREAS, on January 26, 2026, the Executive Director of the Downtown Brentwood Coalition provided the Brentwood City Council with the fourth quarter report (October 1, 2025 through December 31, 2025); and the City Council directed staff to increase the annual allocation of funding from $80,000 to $90,000 pending approval of a new 2026/27 - 2027/28 two-year Memorandum of Understanding with the Downtown Brentwood Coalition.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Brentwood hereby approves and authorizes the City Manager or designee to execute a Memorandum of Understanding between the City of Brentwood and the Downtown Brentwood Coalition for downtown district programming and management services for fiscal years 2026/27 and 2027/28 in a total not to exceed amount of $180,000; and directs that $90,000 be included in each fiscal year of the draft 2026/27 - 2027/28 General Fund Operating Budget to be presented to City Council for consideration in May of 2026.
PASSED, APPROVED, AND ADOPTED by the City Council of the City of Brentwood at a regular meeting held on the 12th day of May 2026 by the following vote:
IMPACT
REPORT
KRISTEN MINGUS
DOWNTOWN BRENTWOOD COALITION
EXECUTIVE DIRECTOR
CITY OF BRENTWOOD
Prepared by
Prepared for
JANUARY 2026
DOWNTOWNBRENTWOODCOALITION
2025
TTAABBLLEEOOFFCCOONNTTEENNTTSS
TOOURSUPPORTERS
WHOISDBC
MISSIONANDVISION
SUPPORTEDAREAS
MEMBERSHIPS
WHATDOWEPROVIDE
PARTNERSHIPS
ACHIEVEMENTS
GOALSANDOBJECTIVES
REBRANDING
MARKETINGENGAGEMENT
HIGHLIGHTS
PROMOTIONALEXAMPLES
FIGURESANDFACTS
ENGAGEMENTANDREACH
EVENTTHATEMPOWER
COLLABORATION&IMPACT
LOOKINGAHEAD
CONCLUSION
TOOURSUPPORTERS
WHOISDBC
MISSIONANDVISION
SUPPORTEDAREAS
MEMBERSHIPS
WHATDOWEPROVIDE
PARTNERSHIPS
ACHIEVEMENTS
GOALSANDOBJECTIVES
REBRANDING
MARKETINGENGAGEMENT
HIGHLIGHTS
PROMOTIONALEXAMPLES
FIGURESANDFACTS
ENGAGEMENTANDREACH
EVENTTHATEMPOWER
COLLABORATION&IMPACT
LOOKINGAHEAD
CONCLUSION
To Our Downtown
Members and Partners
The Downtown Brentwood Coalition plays an important role in advocating for the interests of local businesses, residents, and visitors alike. Through our dedication and hard work, we have helped our small business owners to create a welcoming and dynamic environment that fosters economic growth and community engagement.
We believe that investing in Downtown Brentwood is beneficial not only for the local economy but also for the overall well-being of our community. A vibrant downtown area provides a sense of place and identity, creates jobs, and supports small businesses that are the backbone of our community.
We thank all members and partners for the continued support with the efforts of the Downtown Brentwood Coalition, and we look forward to working together towards a shared vision of a thriving and inclusive downtown area.
Together, we can ensure that Downtown Brentwood remains a vibrant and prosperous hub for years to come.
Thank you for your continued support and dedication to our community.
Sincerely,
Board of Directors
Downtown Brentwood Coalition
Downtown Brentwood Coalition
Board of Directors
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American Legion Post 202
U.S. Dept of Veterans Affairs
Helen Myers Family Trust
Owner | Boondoggies
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Owner | Coo Moo Jams
Owner | The Lounge on Oak
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Owner | Soireé Love
Owner | Gleam | California Gleamin’
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Owner | Alluv Place
Owner | Zephyr Grill & Bar
To ensure that the decisions of the Board are in alignment with the needs and desires of our members and the community, our board represents a variety of industries and interests, who share a common thread: They love Brentwood!
Our volunteer Board of Directors consists of small business owners, nonprofit partners, and key stakeholders. This dynamic group frequently meets to devise strategies that support the members and enhance the local economy, while also creating a gathering place for all of Brentwood to enjoy. Several of the board members were born and raised in the area, which helps us preserve Brentwood's rich history in Downtown.
Supporting Our Downtown Community
Who is DBC
Board Representation
Food &
Beverage
Retail
Specialty
Non Profit
Property
Owners
Senior
Citizens
Residents
Youth
Engagement
and
Enrichment
Vetrans
Services
Professional
Services
The Downtown Brentwood Coalition is a nonprofit made up of small business owners, nonprofit partners, and stakeholders. We support the vibrancy and vitality of downtown Brentwood through small business support, events, and collaboration. We Love Local! Our priorities include highlighting the outstanding local offerings of downtown and providing our community with family friendly, high quality events and activities. We work together to be great stewards of our historic downtown, so that it may continue to serve our community for many years to come.
The mission of the Downtown Brentwood Coalition is to enhance economic growth of the downtown area by focusing on education, promotion and development of the business community, and those areas of the community affecting business. Our primary goals are to strengthen our local economy, to promote the community, provide networking opportunities, represent the interest of business with government, and develop community leaders.
The Downtown Brentwood Coalition was formed by the many businesses in the downtown area with the intent to create an atmosphere of warm family fun and a welcome attitude to the residents of Brentwood, as well as surrounding communities.
The synergy created by business owners has blossomed into a plan for a year-long schedule of activities and events. The plan encompasses a wide range of ages, genders, and socio-economic backgrounds with an even wider range of activities that will bring residents to the downtown area and introduce them to the varieties and depth of the businesses. It is vital to the overall health of the city to have the businesses in the downtown area thriving. This is our Mission.
Our Mission
Downtown Brentwood is a charming destination for locals to enjoy daily, and for visitors to explore when they plan their visit to Brentwood, the U-Pick Capital. Inviting, Artful, and Friendly, Downtown Brentwood provides a wide variety of unique shops, cuisines, services and entertainment seven days a week. Relax and enjoy the beautiful scenery at one of the numerous
outdoor seating areas that line the downtown streets. One visit, and you’ll understand why they say life is Better in Brentwood.
Our Vision
Our Support Areas
Core
Affiliate
Nonprofit
Core Affiliate
Downtown
Supporter
The Downtown Brentwood Coalition connects small businesses, organizations, and community champions with opportunities to grow, collaborate, and make a lasting impact on our historic downtown. Whether you’re in the heart of downtown or the greater Brentwood area, membership means being part of a vibrant network dedicated to connection, growth, and advocacy.
Member Benefits:
Community Connection – Build pride and lasting relationships.
Collaborative Growth – Participate in joint promotions, events, and initiatives.
Advocacy & Resources – Stay engaged in downtown development and support.
Increased Visibility – Be featured in DBC marketing, signage, and digital platforms.
Opportunities to Sponsor & Support – Boost tourism, family-friendly experiences, and community programs.
Your Partnership Helps:
Fuel the local economy
Increase visibility and foot traffic
Strengthen inclusive programming
Preserve Brentwood’s cultural and
economic vitality
Our Membership Platforms
No matter your size or industry, your support helps Downtown Brentwood thrive today and for generations to come.
Affiliate
Membership
Designed for brick-and-mortar
businesses outside the downtown
core who want to stay engaged
with Downtown Brentwood,
support events, and receive
periodic visibility through
the DBC.
Core Affiliate
Membership
Service-Based Businesses
For service-based businesses outside the
downtown core looking to stay connected to
Downtown Brentwood, support local efforts,
and grow their presence
in the community.
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Core Membership
Exclusively for businesses in the
core of Downtown Brentwood.
Perfect for those eager to take a
leadership role, expand their
reach, and help guide the
district’s future.
Nonprofit Partner
For Brentwood-area nonprofits
and community organizations
looking to collaborate, strengthen
their community presence, and
participate in DBC efforts that
enhance the downtown
experience.
Downtown
Supporter Membership
Designed for businesses and
community leaders who believe in a
vibrant, connected downtown and
want to play an active role in its
growth.
The work done by the DBC is made possible with the help of key partnerships. We receive funding through membership fees, sponsorships, events, and economic development grants. We value our relationships with service groups and partners like the Brentwood Veterans Service Organizations, Brentwood Rotary, Lions Club, Chamber of Commerce and many others.
Our full-time Executive Director position is supported through an MOU with our partner, the City of Brentwood. The MOU established in 2021 serves as an agreement for funding the Executive Director role, and it was created to work together toward a stronger and more vibrant downtown by improving revitalization goals and transformation strategies.
This MOU and the Full Time position have served as the foundation for the robust marketing, tourism, and small business support levels that DBC has provided for the past four years.
Our Partnerships
Community &
Support
Annual Veterans Dinner
Brentwood Shine with Working Wonders
Catwalk of Courage
The Downtown Brentwood Coalition continues to use the Main Street framework to guide our downtown transformation, now in Year 2 of our Main Street participation, focusing on economic vitality, design, organization, and promotion as foundational principles for our work. Main Street America In 2025, the DBC also hired a new Executive Director after five months without leadership, strengthening our capacity to serve the community. At the DBC building at 648 Second Street, we completed landscaping and pest control improvements as part of making the space welcoming and ready for future community use.
Hosted 12 DBC Events promoting over 35k in foot traffic to the downtown corridor. Events includes Launching of two new events; Catwalk of Courage, Supporting local cancer patients and their families and Harvest Table, promoting the restaurants in Downtown with the local harvest. The Coalition Supported, Sponsored or Participated 11 other community events and supported the economic growth in our Downtown and Affiliate corridor as a whole by supporting street clean ups, construction and ADA compliance.
DBC building - landscaping complete with regular pest service. Once we are fully compliant with ramp installed we will be up and running as a informational community space and working location for the Executive Director and the Board.
This past year, we began the transition from a 501(c)(6) to a 501(c)(3). This change will allow the Downtown Brentwood Coalition to serve the entire downtown community, not just our members by offering broader programs, events, and support that benefit all businesses and community members. It also strengthens partnerships and aligns our organization with the structure used by most downtown coalitions.
We continue to support member businesses through targeted marketing, special events, and collaboration with the City and local partners ensuring the downtown remains a thriving and engaging place to work, shop, and visit.
Marketing &
Promotion
Economic
Development
Community
Engagement
Special Events
Champions for
our Community
Achievements
Community
Building
Mayor’s Challenge Collection Day
Santa In The Park Brentwood Chamber Holiday Parade
Goals & Objectives – 2025 Update
The Downtown Brentwood Coalition’s goals are guided by the MOU with the City of Brentwood, training from Main Street America, community and member feedback, and Board insights. We translated the Executive Director’s Scope of Work into a checklist and successfully completed every objective outlined in the MOU (full MOU in the appendix). 2025 Highlights
Recognition & Standards
We continue to uphold the standards of a California Main Street Program and are advancing toward National Main Street accreditation, reflecting our commitment to community engagement, measurable outcomes, and continuous improvement.
Partnerships & Collaboration
DBC strengthened strategic partnerships with businesses, nonprofits, and community organizations including Harvest Time, Working Wonders, and Mothers of Brentwood to deliver programs that benefit the community and elevate Downtown as a destination.
Events, Marketing & Visibility
Our elevated events and in‑house marketing increased foot traffic and enhanced Downtown’s image. Tailored promotions highlighted local businesses and nonprofit partners, contributing to record engagement and economic impact.
Business Support & Recruitment
We continue daily promotions, community engagement, and recruitment of new businesses.
Downtown’s offerings are expanding, and DBC remains focused on supporting growth, fostering entrepreneurial spirit, and driving economic development.
Ongoing Focus
In 2025, our work further centered on enhancing Brentwood’s lifestyle, supporting economic development, and strengthening partnerships with local businesses and nonprofits. These efforts ensure Downtown remains a thriving, connected community hub.
Organizational Rebranding and
Marketing Strategy
Organizational Rebranding and
Marketing Strategy
22002255 LLaauunncchh ooff OOuurr NNeeww WWeebbssiittee!! 2025 marked a major step in our rebranding journey. We rolled out a fresh, modern website that brings the spirit of Downtown Brentwood to life highlighting our businesses, events, and local charm in a more engaging and accessible way.
The new platform makes everything more visible and user friendly, showcasing our downtown businesses in a clearer, easier-to-find format that helps residents and visitors connect with all our community has to offer.
2025 was a year of major transformation, sustainable growth, and renewed purpose for the Downtown Brentwood Coalition. It was a year that challenged us, strengthened us, and ultimately made us a more versatile, dynamic organization for our community.
Leadership & Resilience
This year brought significant leadership changes. After several months without an Executive Director, our Board stepped up, leaning on each other and our community to keep our mission moving forward. In April, we welcomed our new Executive Director, who hit the ground running and has already helped propel DBC into its next chapter.
A Modernized Digital Presence
With the incredible support of Weblative, we launched a brand new website, revamped to be modern, accessible, and engaging. Our new site drives significantly more traffic, highlights upcoming events, and provides a vibrant, easy to navigate directory for our downtown businesses.
Stronger Partnerships & Community Support
We expanded our collaborations with organizations such as Adventure Therapy, Hijas Del Campo, Working Wonders, and many others. Together, we supported individual businesses, strengthened community programs, and expanded the impact of our events and initiatives.
Beautification & Infrastructure Improvements
This year, we took an active role in keeping downtown bright, clean, and welcoming. • We helped resolve a three year trash and cleanup issue in Helen Meyer Alleyway and supported getting long-delayed construction moving.
• We supported additional street-cleaning efforts to maintain a vibrant city center. • Our Board personally manages the American flags displayed downtown, ironing, installing, and taking them down for major holidays and patriotic celebrations throughout the year.
Accessibility & Business Support
In partnership with the City, we began work to help ensure every downtown business becomes ADA compliant an ongoing project that reflects our commitment to accessibility, inclusion, and long term community health.
Youth Engagement & Community Building
One of our greatest highlights was the growing involvement of local youth. In 2025, we partnered with high schools, middle schools, and elementary schools as well as swim teams, baseball and lacrosse teams, choir groups, cheer squads, and more. Their participation brought energy to our events and helped teach the next generation the value of community service, leadership, and giving back.
Looking Ahead
With bold vision, strong leadership, and a renewed foundation, the Downtown Brentwood Coalition is excited to continue serving our community. The progress made in 2025 laid the groundwork for sustainable growth, deeper partnerships, and a more connected downtown. As we look to 2026, expanding collaboration with the agricultural community is a key focus, and we are energized by what lies ahead.
2025 | Highlights
Building a more
Collaborative and Dynamic
Downtown Community
DBC, Chamber and Locanda Team Up
Bubbles and Broomsticks Moo-moos and Margs
2025 Promotional
Examples
Where Community
Comes Together
Santa In The Park Business Promotion
Our Local Veterans
FFIIGGUURREESSAANNDD FFAACCTTSS
12 Events Sponsored or Supported by DBC
DBC Hosted Events in the Downtown Corridor
COMMUNITYSPONSORED EVENTS BY
DBC
DBC HOSTED EVENTSIN 2025
COMMUNITYVOLUNTEERSUTILIZED
Event Times and Area from Youth to Seniors
Data From Placer.ai
FOOTTRAFFIC DURING DBC EVENTS
COMMUNITY EVENTS SUPPORTED
AND PROMOTED
BUSINESSESSUPPORTED
575
66 163
OVER 150
100+
15 35K+
Board Meetings in 2025
18 Events Sponsored or Supported by DBC
HOURSFILLED BYVOLUNTEERS
All Member Meetings in 2025
8 Total in the Core and Affilate corridor 200+
Economic Grant Award + Reimbursement
GRANTS $49K
ENGAGEMENTANDREACH
OVER SOCIALS
ENGAGEMENTANDREACH
OVER SOCIALS
1.3M
2.0M
200K
1.1M
2024 2025
We strengthened our social media presence by improving our storytelling and sharing more of what downtown really feels like, from event highlights to retail, dining, and everyday moments. By consistently showcasing the excitement and beauty happening in Downtown Brentwood, we expanded our marketing reach and helped bring more visitors downtown.
We’re also excited to roll out new ways for our members to leverage our social media channels and website to spotlight their events and promotions, reach more people, and drive more traffic to our downtown businesses.
Follow us @downtownbrentwood
2025 Events & Community Impact
In 2025, the Downtown Brentwood Coalition (DBC) continued to grow, expand our reach, and support more businesses, nonprofits, and community partners than ever before. Our events and outreach efforts played a key role in strengthening downtown vibrancy, increasing foot traffic, and uplifting our local economy. Each initiative brought more people into the heart of Brentwood, supporting retailers, restaurants, and service providers throughout the downtown corridor.
NEW EVENTS IN 2025
This year, we launched Catwalk of Courage, a new solo fashion focused fundraiser benefiting Adventure Therapy. Hosted in Downtown Brentwood and held at the historic Delta Theatre, the event spotlighted local boutiques, retail shops, and stylists while generating both sales and visibility for participating businesses.
We also introduced our first Harvest Table Dinner, a community meal celebrating Downtown Brentwood’s local restaurants. Guests enjoyed dishes from participating eateries, table service from the Liberty High School Cheer Squad, and live entertainment from two local performance groups, creating a truly hometown experience.
Events That Empower Our Community
Catwalk for Courage
2025 Events & Community Impact
Our support extended beyond events: we actively assisted downtown businesses navigating challenges by providing marketing help, referrals, and connections within our network. This hands on support strengthened the resilience of our downtown corridor and helped struggling businesses regain visibility and stability.
These efforts build upon the DBC’s ongoing legacy of community impact. This year, DBC events and outreach generated over 570 community volunteers and attracted more than 35,000 event related visits, significantly increasing downtown foot traffic and strengthening partnerships with nonprofits, students, and families. Promoting volunteer driven events, and engaging youth in ways that foster a sense of pride, work ethic, and awareness of community needs. Our commitment to uplifting local nonprofit partners continues, as we collaborate with organizations doing essential work, providing services and support that many residents rely on.
The DBC remains dedicated to keeping events free, accessible, and high quality for the community despite increasing operational costs. With rental fees, sanitation, and service expenses rising. Large festivals like Oktoberfest now exceed $90,000 and requires more than 250 volunteers, we continue to seek collaborative, sustainable approaches with our nonprofit and business partners.
Cultivating Collaboration & Impact
Harvest Table
S
P
E
C
I
A
L
S
P
E
C
I
A
L
Santa in The Park
Cornhole Tournament
& Military Tribute
Catwalk of
Courage
Fundraisers
Bubbles & Wine Walk
Broomsticks
Before the Bird Harvest Table
MamaPalooza
Our vision for our special events is to provide memorable, high quality experiences that locals and visitors will carry with them for years to come. Events are a powerful way to introduce visitors to the variety of shops, stops, and experiences found in Downtown, while also supporting and promoting economic growth in our community.
Our vision for our special events is to provide memorable, high quality experiences that locals and visitors will carry with them for years to come. Events are a powerful way to introduce visitors to the variety of shops, stops, and experiences found in Downtown, while also supporting and promoting economic growth in our community.
Oktoberfest
Inaugural Crab Feed
Mixers
E
V
E
N
T
S
E
V
E
N
T
S
We Love Local
Retail Events Dining Experiences
Bags and Brews Page 648 of 690
Working Together
Beautification & Infrastructure Improvements
This year, we took an active role in keeping downtown bright, clean, and welcoming.
We helped resolve a three year trash and cleanup issue in Helen Meyer Alleyway and supported getting long delayed construction moving.
We supported additional street cleaning efforts to maintain a vibrant city center.
American flags displayed in downtown for major holidays and patriotic celebrations throughout the year.
Accessibility & Business Support
In partnership with the City, we began work to help ensure every downtown business becomes ADA compliant, an ongoing project that reflects our commitment to accessibility, inclusion, and long term community health.
Working Wonders & Brentwood Shines
The DBC proudly partners with Working Wonders, supporting adults with disabilities in gaining independence, job skills, and community connection.
Each Monday, our Brentwood Shines initiative brings DBC and Working Wonders together to clean and brighten Downtown Brentwood providing meaningful work experience, confidence, and social interaction for participants.
The DBC is committed to this partnership and keeping Downtown Brentwood shining every week.
Brentwood Shine
Working Together
Helen Myer Alley
Bringing Community
Together
Juneteenth Before the Bird
Bags and Brews Page 650 of 690
In 2026 and beyond, our focus remains clear: to support local businesses, strengthen community partnerships, and create vibrant, memorable experiences that bring people into Downtown Brentwood and keep our historic district thriving.
Collaborating with the Agriculture Community
We’re excited to expand our efforts by partnering with Brentwood’s agricultural community through Harvest Time in Brentwood. Together, we’ll coordinate marketing initiatives that encourage farm visitors to explore and spend time in downtown. By connecting people to local organizations, partnering with other community growth driven groups, and encouraging active participation, we strengthen our shared sense of community. Living by the motto, ‘When one of us Wins, We all Win,’ guides our future planning and endeavors.
DBC Office & Community Space
The Downtown Brentwood Coalition now has a dedicated office that serves as our hub for operations and community connection. It includes the Executive Director’s workspace, a desk for board members when needed, and a welcoming sitting area where locals can stop in to ask questions, share ideas, and connect.
Once the space is fully ADA compliant, we plan to expand its use as an informational center for Downtown Brentwood making it an even more valuable resource for the community and visitors.
Events That Make an Impact
Throughout 2025, the DBC participated in and hosted numerous mixers, many of which supported local organizations, farmworker families, and community-centered initiatives. These gatherings highlighted Downtown Brentwood as a vibrant venue for networking, shopping, dining, and nightlife, encouraging attendees to shop, eat, and explore downtown businesses before and after each event.
Stronger Partnerships & Community Support
This year, we expanded collaborations with organizations such as Adventure Therapy, Hijas Del Campo, Working Wonders, and many others. Together, we supported local businesses, enhanced community programs, and amplified the impact of our events and initiatives. By transitioning our nonprofit status, we are further expanding our reach to provide greater support and drive growth for Downtown Brentwood as a whole.
Full Circle Community
Our Full Circle Community initiative highlights local producers and businesses, not only in their brickand-mortar locations but also through special showcases in local shops. By bringing together organizations, businesses, and downtown merchants especially during harvest time, we create opportunities for collaboration, engage youth and volunteers, and strengthen connections across the community.
Looking Ahead to 2026 and Beyond
Working Together
As we wrapped up 2025, the Downtown Brentwood Coalition continues to build strong momentum in supporting and strengthening the local economy. This progress would not be possible without the ongoing partnership and support of the City of Brentwood through our existing MOU, as well as the many valuable collaborations that make our work possible. Maintaining the Executive Director role is essential to sustaining and growing the positive impact this position provides to our community and downtown.
We’ve seen real success, from small business growth and zero vacancy downtown to increased collaboration, community pride, and a renewed sense of small town spirit. Serving our small businesses, members, and community partners has been an honor, and we know there is still so much more we can accomplish together.
With the current MOU for the Executive Director role set to expire, the DBC is finalizing its 3-5 year organizational goals and will request continued support from the City into 2026 and beyond. This partnership has proven to be a meaningful driver of economic vitality and quality of life in Brentwood, and we are committed to helping it continue, grow, and thrive.
In 2025, we focused on establishing a permanent DBC home at 648 Second Street, the historic Brentwood Women’s Club building. In 2026, we will continue pursuing grants and funding to restore the building and make it fully ADA accessible, creating a welcoming community hub for both visitors and locals.
Looking forward, our board is passionate about expanding our reach and impact partnering with the agriculture and U-pick community, supporting and growing local businesses, promoting volunteer driven events, engaging youth to foster community pride and awareness, and strengthening economic development. By connecting people to local organizations and collaborating with other community growth driven groups, we reinforce our shared sense of community, guided by the motto: When one of us Wins, We all Win.
We look forward to building on our achievements and continuing these efforts in 2026 and beyond.
Thank you,
Kristen Mingus
Executive Director
Downtown Brentwood Coalition
Conclusion & What’s Next
Come Visit Us!
Follow us @downtownbrentwood
www.brentwooddowntown.com
648 Second Street
Brentwood, CA 94513
Thank you!
I appreciate the support and the chance
to work with this wonderful community.
CITY COUNCIL AGENDA ITEM NO. H.3
05/12/2026
SUBJECT: Update and Possible Direction Relating to the City’s External Special Event Process
DEPARTMENT: Parks and Recreation
STAFF: E. Harith Aleem, Director of Parks and Recreation Thien Nguyen, Recreation Manager
Amanda Chaney, Recreation Supervisor
TITLE/RECOMMENDATION
Staff recommends that the City Council receive an update on the special event process, and provide direction on:
1) Whether to establish a list of core community events as part of the annual special event calendar;
2) Whether to establish an annual limit on the number of street closure events within the downtown area, including the length in hours of closures, and 3) Whether the City should continue to allow commercial (for profit) events to use the City’s special event process and, if so, whether the City should assessing additional fees or revisions to the umbrella business license provisions of the Brentwood Municipal Code.
FISCAL IMPACT
Implementation of the updated external Special Event processes in 2023 and 2024 has increased staff workload, including overtime shifts for Public Works and the Brentwood Police Department. These administrative costs are passed on to the event host as a street closure fee or police fees, although fees are sometimes waived as discussed below. In addition, required on-site staffing (part-time Parks and Recreation staff are generally used) for event setup, monitoring, and takedown, are charged and collected from event organizers under the City’s adopted fee schedule, except for where fees are waived or reduced pursuant to applicable City policy.
Current on-site staffing requirements include two staff for the full duration of each event, at an approved rate of $26.88 per hour per staff member, plus parking-garage attendants as needed. A typical downtown event requiring two staff for approximately nine total hours (setup, event time, and takedown) results in an estimated $484 in staff time. This does not include staff time associated with tasks that are done in preparation for the event or training of staff. As a result, the total City cost associated
CITY COUNCIL AGENDA ITEM NO. H.3
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with an event may exceed the direct on-site staffing charges collected from the event organizer.
A significant number of special events fee waivers or reductions are being requested under Council/Administrative Policy No. 10-12, Use of City Funds. Fee-waiver requests under $5,000 per fiscal year, per vendor, may be approved by the Department Director or designee; requests exceeding $5,000 require City Council approval. The extent to which fee waivers are granted influences the level of cost recovery achieved and ultimately shifts costs from operators to the City’s General Fund. In addition to absorbing staffing costs associated with City-sponsored events, last fiscal year the City also waived approximately $30,000 in fees relating to special events. Staff will continue to track fee waivers and reductions to evaluate the fiscal impact of the special event program and to inform future fee recommendations.
The City receives limited Business License revenues from Special Events. Pursuant to the Brentwood Municipal Code §5.08.101, special events with multiple vendors are able to obtain an umbrella business license to cover all affiliated vendors. This section was not part of the original Business License Ordinance and was created in 2015 to encourage additional Special Events. In 2025 the City issued 1,122 umbrella permits for special events. While a Business License is a minimum cost of $100, umbrella permits range from $0 to $25 per Event/Per Booth, depending on the number of operating hours and total booths present. A total of just under $10,000 was collected in umbrella business license permit fees in 2025.
Sales-tax revenue associated with special-event vendors is limited. The City receives 1% of taxable sales generated within Brentwood, and food-truck and mobile-vendor sales are allocated to the County Pool, of which Brentwood receives approximately 5%. As a result, revenue from a single event is typically low. Staff recommends further evaluating whether the City’s fee structure appropriately accounts for staffing, public safety, street closure, parking, and facility-maintenance impacts because many special events create City costs that are not fully offset by the revenue they generate for the City.
BACKGROUND
In 2023 and 2024, City staff and the City Council identified several updates needed to improve the external Special Event process (please reference Attachment for Previous Action related to this item). Some recommendations from past updates include:
Cost Recovery:
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Fees for street closures
Fees for staff time including limited-service staff
Damage/cleaning deposits
Police Department fees for large-scale events or those serving alcohol Policy & Operational Changes:
Enforcement of special event rules and penalties
Monthly blackout dates at City Park (one weekend per month) No events at City Park on Liberty Union High School District homecoming weekends
Staff previously committed to returning to the City Council at the end of 2025/early 2026 with a process update and recommendations. (Attachment 2 includes process updates.)
What is a Special Event?
A Special Event is an event scheduled to take place, in whole, or in part, on City property, including events which will be conducted on a City street, sidewalk, alley or other right-of-way, or other public areas (BMC 7.01.020) Special Events can be internal (hosted by the City of Brentwood), or external, hosted by a different organization and approved by the City following the External Special Event process.
Picnic rentals, field rentals, and indoor rentals of the Brentwood Community Center and Brentwood Senior Activity Center are not considered special events for this purpose.
The City currently approves over 100 special events each year (including both external events and City events such as Concert in the Park, Juneteenth and the 4 th
of July Parade).
These community events have brought approximately 250,000 people downtown over the past 12 months. While these events contribute to a vibrant and active community, they also create significant operational and economic impacts, particularly in the downtown area.
Over the past year, staff and downtown businesses have reported challenges related to:
Frequent street closures downtown that affect customer access and parking availability for Brentwood tax-paying brick-and-mortar businesses and may impact revenue on their busiest days of the week.
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Community frustration due to overlapping or excessive event activity concentrated in downtown and more specifically, Oak Street (Second to Third Streets) in front of City Park. This includes events and street closures for 15 or more hours (including setup and takedown).
Increased workload for City staff managing logistics and closures, including the following City Departments and Divisions: Police, Streets, Solid Waste and Parks and Recreation. The high volume of events creates staffing challenges because the majority of events are after regular work hours or on weekends.
As part of the 2025 fee update, the City began requiring event organizers to pay for required City staffing associated with approved special events.
Recreation has had shortages of limited service staff in several areas and staff were not brought on board until October 2025. Staff have been training at all of the Special Events downtown since, and beginning in 2026, staff costs are now passed to the host (two staff for the entire event-setup through takedown, plus parking garage attendants as needed). This is approximately $26.88 per hour, per staff person, which was approved at a previous City Council meeting in 2024 (Attachment 1).
As discussed in the staff report from April 23, 2024, City Park and downtown are essentially the only locations that can support large-scale Special Events, specifically parking, event space and restrooms. Veterans Park is used for Special Events as well, however, it is very limited on parking due to programming and rentals of both the Brentwood Family Aquatic Complex and the Brentwood Senior Activity Center. Veterans Park typically hosts most of the City permitted 5k runs, and a few other smaller events throughout the year, typically less than 500 people. This is not an option for large-scale events. In addition, there was a pilot event at Sunset Athletic Complex for a religious prayer. The event did not have any vendors but did host over 1,000 people. Parking was inadequate and led to major traffic delays and issues on Sunset Blvd and Elkins Way. Sunset Park Athletic Complex is not intended for Special Events, but rather for sports practices, games and tournaments. Continued high foot traffic on the grass areas in City Park has resulted in turf damage. Contractors and City staff continue to treat the grass areas accordingly. For any damages caused by specific event aspects (cooking or vendors), deposits have been forfeited. There remains a one-month “rest period” in City Park where no Special Events are scheduled (March 2026) so the Parks division can treat the grass area.
As event volume and community expectations continue to grow, it is necessary to implement a structured approach to prioritize, limit, and coordinate Special Events in a manner that preserves community benefit while reducing disruption and easing financial burdens on the City.
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Items for Council Consideration:
The proposed changes to the Special Events management process provide a consistent and transparent framework for evaluating, approving, and managing events held on City property or rights of way. The intent is to balance community engagement with economic vitality and operational capacity.
The City’s Special Event permitting process is intended to regulate the time, place, and manner of events conducted on City property in a content-neutral and narrowly tailored manner that protects public safety, traffic circulation, City facilities, and operational capacity, while preserving opportunities for community use of public spaces. The process is not intended to regulate events based on the viewpoint, message, identity, or expressive content of an applicant or event.
Staff is seeking direction on the following recommendations:
1. Identifying and approving a list of core community events to be included in the annual Special Event calendar;
2. Establishing an annual limit on the number of street closure events within the downtown area, including length of closures, and;
3. Providing feedback on commercial (for profit) use of the Special Event process including whether staff should conduct further research into assessing additional fees or revising the umbrella business license provisions of the Brentwood Municipal Code.
Establish Core Events and evaluate allowed event types
Staff recommends that City Council designate certain long-standing high-value events as “core” community events to be given a priority status for event dates on the City’s annual event calendar, focusing on events in downtown Brentwood. Cityhosted events like the 4 th of July, Juneteenth and Veterans Day are not included in this list and would continue to receive priority scheduling already. Applications would still be required, and their standing would be dependent on the organization following all the rules and procedures set forth in the external Special Event process. Staff prepared a suggested list of 12 “core” external Events (Attachment 3), characterized by:
Historical or cultural significance to the community
Broad public participation and community benefit
Demonstrated history of successful operation in Brentwood and compliance with City operational requirements Event has been in Brentwood for at least 2 years (most events are 4-15 years)
Once identified, these events would retain priority scheduling and the event date would be held on the same date (or a substantially similar date, based on the day of
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the week and month) for the following year, up to 60 days in advance of the event when Special Event applications are due, provided the event organizer timely submits a complete application and the event remains in compliance with applicable City requirements. If an application is not received at least 60 days before the event, the date will be released and made available to other applicants through the standard Special Event permitting process. The list would be subject to annual staff review and confirmation based on prior years' participation, compliance history, operational impacts, and continued community benefit.
The “core” events differ from the Economic Development (ED) Grant Program Awards in that no funding is provided to the “core” events unless applied for by the organization. Another note is that awardees of the ED Grant Program are not automatically guaranteed event space or approval within the external Special Event process. All ED Grant winners must complete the Special Event application and provide all required information for review to be consistent with all other Special Events and may be subject to denial. Information on the Economic Development Grants can be found on the City Website.
Commercial or for-profit events have become more popular in Brentwood. With low City fees, commercial enterprises have the opportunity to make a profit on these events that impact our downtown area. Staff recommends evaluating whether additional fees or operational limitations may be appropriate to address traffic impacts, staffing needs, and park maintenance.
The City has worked closely with both Makers Boulevard and the Farmers Market Association for several years, and their Saturday events have consistently operated harmoniously within the downtown area. These events require minimal additional support from City staff and have established a positive track record. For these reasons, staff recommends recognizing these established events with a demonstrated history of successful operation as permitted uses within the process rather than excluding them based on business type.
Determine the number and duration of monthly street closures permitted Downtown beyond the Core events and whether for-profit events should be permitted in City Park and downtown.
Option 1 Option 2 Option 3 Staff
Recommendation
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Options to
limit the
number of
downtown
street
closures
Limit closures
to only City and
“core” events.
Other events,
including forprofit events,
cannot have
street closures
and can use the
park area only.
Any exceptions
must be
approved by
the Director of
Parks and
Recreation, or
their designee.
Option 1 + 1
additional
closure per
month on a
first come
first served
basis for
complete
applications
that satisfy
applicable
City
requirements
and
operational
criteria
Maintain
the current
process
without
establishing
an annual
or monthly
limit on
downtown
street
closures;
unlimited
number of
street
closures
Option 2
Limit the
number of
hours for
Street
Closures
Allow all “core”
events to
continue under
their existing
timelines,
provided the
event
organizers
comply with all
applicable City
requirements;
limit new
events to 2
hours setup, 5
event hours, 2
hours
takedown,
unless
otherwise
approved by
the Director of
Parks, based on
operational
time, place, and
All events,
including
“core” events
but excluding
City-hosted
events, will
be limited to
2 hours
setup, 5
event hours,
and 2 hours
takedown
Maintain
the current
process
without
establishing
an annual
or monthly
limit on
downtown
street
closures;
unlimited
hours for a
street
closure
Option 1
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manner
considerations1
For Profit
Events being
permitted in
City Park
and
Downtown
Do not permit
events
organized by
for-profit
entities in
downtown or
City Park.
Allow forprofit events
downtown but
explore
adding
additional
fees or
amending the
umbrella
business
license
provisions of
the BMC.
Maintain
the current
process
without
establishing
an annual
or monthly
limit on
downtown
street
closures;
unlimited
number of
for-profit
events.
Staff recommend
options 1 or 2.
The Special Event process is dynamic and responsive, evolving as operational challenges, community impacts, and real-time issues are identified. Staff continuously evaluate procedures, staffing models, and associated fees to ensure the program remains current, fiscally responsible, and aligned with community needs and City resources. Staff have identified several areas of the special events permitting process that require updates to improve cost recovery and efficiency. Examples of this include the fee waiver process, umbrella fee structure, and street closure costs.
Following direction received at tonight’s City Council meeting, over the next 12 months staff intends to:
- Conduct a full evaluation of existing special events fees and charges to determine the future fee structures necessary to achieve adequate cost recovery
- Implement and/or apply changes to the Special Event Process with corresponding Departments and SERT team
- Conduct outreach and education to applicants on procedural changes - Conduct a comprehensive review of relevant sections of the Brentwood Municipal Code, including but not limited to business license provisions and special event regulations with corresponding Departments
1 Examples of operational time, place, and manner considerations include public safety, traffic circulation, staffing capacity, protection of City facilities, and access impacts to nearby businesses and residents.
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- Present drafted ordinance and municipal code changes to Parks & Recreation Commission for recommendation and to City Council for approval
This phased approach provides time for evaluation, coordination across departments, and communication with stakeholders, while supporting fiscal responsibility, operational capacity, and alignment with community priorities.
CITY COUNCIL STRATEGIC INITIATIVE
Not Applicable.
PREVIOUS ACTION
Previous Action by the City Council is included on Attachment 1.
DATE OF NOTICE
Not Applicable.
ENVIRONMENTAL DETERMINATION
Not Applicable.
ALTERNATIVE OPTION(S)
Not Applicable.
ATTACHMENT(S)
1. Previous Action
2. Special Event Process Updates
3. Calendar of Special Events
PREVIOUS ACTION
Previous actions related to this agenda item that were taken by the Council are listed below. To view prior actions and materials, and Brentwood Municipal Code references in the staff report, as applicable:
Visit www.brentwoodca.gov/meetings, and select the meeting date(s) desired to see the reference materials and videos.
Visit www.brentwoodca.gov/municipalcode to research references to the Brentwood Municipal Code and search by the code section(s) cited.
On August 24, 2010, the City Council adopted Resolution 2010-113, which approved an amendment to the Use of City Funds Policy to clarify Policy requirements.
On November 12, 2014, staff presented an update on revisions to the Special Event Permit Application Process, which included the idea of establishing an umbrella business license provision.
On January 13, 2015, the City Council adopted Resolution 2015-09 to streamline the request process, by removing the insurance requirements given that the rental of City Facilities already has insurance requirements, allowing the different Divisions within the County to each be considered a separate organization for approval purposes, and to revise the approval authority for the fee waivers and/or reduction requests within the Use of City Funds Policy.
On May 12, 2015, the City Council adopted Ordinance 944 amending Title 7 (Parks and Recreation) of the BMC related to Section 7.01.020 Definitions; Section 7.02.020 Special Event Permits and repeal Council/Administrative Policy 50-2.
On June 28. 2016, the City Council adopted Ordinance 973 adding a new chapter and title regarding an umbrella business license for special events and temporary use permits.
On April 26, 2022, the City Council authorized a future agenda item request from Council Member Mendoza for City Council discussion of, and possible direction to staff, related to a policy and procedures for requests from Council Members or organizations they are involved with for grants, partnerships, and requests for anything of value from the City.
On August 9, 2022, the City Council adopted Resolution 2022-101, amending Council/Administrative Policy No. 10-12 (Policy and Procedures for Requests for Use of City Funds), to include an ineligibility period to reapply for City Funds for failure to abide by the rules and procedures set forth in the policy, add a new section to provide limits for City Council members and their families in regards to Donations, Fee Waivers, and/or Fee Reduction requests, and minor revisions for clarity and consistency.
On June 27, 2023, the City Council reviewed and discussed a report about Special Events in Downtown Brentwood. Following discussion, City Council directed staff to
return with an overview with items specifically requested by Council to include, but not be limited to:
Strict compliance to anyone without a permit
Improving definition of revocation of a permit
Ability to deny a past permittee if they've had a permit revoked Consider application timelines based upon number of attendees Ensuring a waste management plan is submitted to meet state requirements (AB 939)
Ensuring that a command post is designated on all plans. Require crowd control plan and a cleanup plan for each event. An explicit security plan.
Offer incentives for use of locations other than City Park. Look at existing code that allows for the Director to work with the Parks and Recreation Commission to establish rules for events.
Consider blackout dates for any new events that had not submitted an application.
Consider working with existing permittees related to competing with businesses that might be located on the streets if they are located directly adjacent to an existing business.
Properly notify businesses regarding when events are approved and when they will occur so that they can better prepare.
Consider reduction of the number of farmers markets.
Work with the school district to ensure no conflicts with homecoming and school sponsored dances.
Proper notification of street closures to property owners and businesses. Grounds recovery plan and how often events can be held and still maintain the grass at City Park.
On January 9, 2024, the City Council reviewed and discussed a report about Special Events in Downtown Brentwood. Following discussion, City Council directed staff to return with an overview of items specifically requested by Council to include, but not be limited to:
Adopt the recommendations of staff outlined in the staff report. Develop fees for street closures and procedures for potential exemptions to those charges.
Work with event applicants so they have a clear understanding of the updates. Tailor BMC section for additional opportunities for enforcement of unpermitted events.
Provide incentives for use of other parks.
Work with schools for their Homecoming and Prom events. Create a process for complaints or feedback related to the process with potential referral to the Land Use and Development Committee (LUD). Tiered fees for trash and street closures.
Attachment 2
Special Event Process Updates 2026
Staff will be implementing the following processes as a result of gaining experience over the past year, and feedback from our community:
City staff will prepare a letter for all events with street closures to be mailed to the residence or businesses affected by a proposed street closure. o To ensure accountability, City staff will prepare and mail the letters, and hard staff costs will be passed along to the event host. Staff is implementing a “post-event report card”. Currently, all event follow-up is done through email between staff and event organizers. Staff will create a report card that includes both a survey for the event host on how their event went, as well as staff input on whether organizers followed the rules and procedures set forth in the Special Event process. This will create transparency in the process and allow both parties to continually improve their processes and hold organizers accountable if they are not following the requirements.
This post-event report card will include how responsive the event host was during planning, whether they met all the timelines for due dates, and whether the event cleaned up and the space left without damage. Staff will continue to evaluate new events on size and scale for feasibility at Veterans Park. Ideally, first-time events within the City are assigned to Veterans Park.
Staff will continue to encourage event organizers to partner with both Brentwood Unified School District and Liberty Union High School District (LUHSD) for use of their parking lots adjacent to event locations. Staff will continue to work with LUHSD on their Homecoming dates to avoid scheduling events on the same day at City Park.
Special Event Name Organization Location 2019 2021 2022 2023 2024 2025 City Funding? Internal City Events- All locations
Movie in the Park City Event City Park AVG 100/event AVG 100/event AVG 100/event AVG 100/event AVG 100/event AVG 100/event Yes + ED Grant MultiCultural Fair (Youth Commission) Youth Commission City Park N/A N/A Insufficient Data Insufficient Data Insufficient Data Aprx. 200 Yes Community Day of Service City Event Veterans Park N/A N/A N/A N/A 600 Yes PD Bike Rodeo PD BSAC Parking Lot N/A N/A N/A 60 60 60 Yes Concert in the Park City Event City Park only 2.2 ( Cut Loose) N/A 2.6 ( club 90) 1.9 ( Ariel Jean Band) (Acme Time Mach 2.6 (Pride and Joy SF) Yes + ED Grant Juneteenth City Event City Park/Oak St N/A N/A N/A N/A 3600 4400 Yes Movie in the Park City Event City Park AVG 100/event AVG 100/event AVG 100/event AVG 100/event AVG 100/event AVG 100/event Yes + ED Grant Concert in the Park City Event City Park only 5.1 ( Journey Revisited) N/A N/A ( Big City Swing) 2.4 ( Orquesta Borinquen) rian James Was H 2.2 ( Maya Latin Roots) Yes + ED Grant 4th of July Parade City Event City Streets- First and Oak 4.4 Insufficient Data 2.8 4.8 3.6 4 Yes Concert in the Park City Event City Park only 2.4 ( Elmer Armstrongs Platters) N/A 2.2 (Department of Rock) 1 ( Neverland) N/A (Soucano) 2.5 In Living Cover Yes + ED Grant Concert in the Park City Event City Park 2.4 ( Floorshakers) N/A 2.1 (Latin Heat) 6 (Ragdolls- 4th of July) 1.7 ( Fast Times) 1.6 (Big Blue Soul Revue) Yes + ED Grant Concert in the Park City Event City Park only 1.6 (Briefcase Blues Bros.) N/A 2.2 (Groove Ride) 2.2 (In Living Cover) Adam Aldama and 1.7 (Traveling Wilburys) Yes + ED Grant Concert in the Park City Event City Park only
1.7 ( Garrat Wilkin and
Parrotheads) N/A 2.5 (Lock N Loaded) 1.1 (Floorshakers) 1.7 (North Forty) 1.9 (Beach Boys Tribute) Yes + ED Grant Concert in the Park City Event City Park only 1.4 (Cripple Creek Band) N/A 1.2 (Vintage Jukebox) 1.4 (Apple Z) 2.1 ( The Big Jangle 1.6 (Dustflower Band) Yes + ED Grant Concert in the Park City Event City Park only 2 (Orquesta Borinquen) N/A 1.6 ( Maya) 3.2 (Fleetwood Mask) 1.8 ( Total Recall) 2100 (take 2 Dance) Yes + ED Grant Concert in the Park City Event City Park only N/A ( Crosstown 5) N/A
1.7 ( Mercy and the
Heartbeats)
3.1 (Smooth Sounds of
Santana) 1.6 (Kings of 88) 2 (Orquesta Borinquen) Yes + ED Grant 10th Concert City Event City Park only 2 ( Mustahce Harbor) N/A 1.6 ( Big Crush) 2.5 (Thunder Cover) h Concert is now Ju N/A Yes + ED Grant Potter in the Park City Event City Park N/A N/A N/A N/A 1.2 1700 Yes Veterans Parade City Event First and Oak Streets N/A N/A N/A N/A 1100 1100 Yes Military Veteran Banner Program Ceremony City Event Veterans Park N/A N/A N/A N/A N/A 200 Yes Deck the Park City Event City Park Insufficient Data Insufficient Data Insufficient Data Insufficient Data Insufficient Data Insufficient Data Yes Tree Lighting City Event City Park N/A 5300 3400 6700 5200 5100 Yes + ED Grant School District Events under MOU
Lunar New Year Festival Liberty High School Chinese Culture Club Oak Street N/A N/A N/A 1.4 1.6 Insufficient Data MOU + ED Grant Liberty Homecoming Parade LUHSD Parade Route N/A 2900 2400 3200 3300 2900 MOU Unified Prom Parade ( Every two years) LUHSD Parade Route MOU Turkey Trot BUSD Streets of Brentwood/ Shady Willow 4400.0 3500 3600 4200 4400 3300 ED Grant Suggested "Core" Downtown Events
Farmers Market Pacific Coast Farmers Market Assocation Downtown Brentwood AVG 4.5/Month AVG 5.3/Month AVG 5.2/ Month AVG 7/ Month AVG 7.2/Month AVG 8.6/Month Fee Waiver for Street Closure Fee The Makers Boulevard ( for profit) The Makers Boulevard Downtown Brentwood N/A N/A AVG 1.6/ Month AVG 2.5/ Month AVG 2.3/ Month AVG 2.6/Month Fee Waiver Kids Market only 2 x
annually
Bags and Brews DBC Downtown Brentwood N/A N/A 1.2 2.5 2.4 4000 Fee Waiver Exceptional Fest Be Exceptional City Park N/A N/A N/A N/A 1400 1200 Fee Waiver La Gran Fiesta Chamber of Commerce City Park and Oak N/A N/A 3.1 5.3 6.4 6200 Fee Waiver + ED Grant Delta Harvest Run Delta Realtors Assoc. City Park & Oak St. Insufficient Data Insufficient Data Insufficient Data Insufficient Data Insufficient Data Insufficient Data Fee Waiver Peace Walk Brentwood Inspired Living City Park Insufficient Data Insufficient Data Insufficient Data Insufficient Data Insufficient Data Insufficient Data Fee Waiver Oktoberfest DBC City Park, Downtown Insufficient Data Insufficient Data 7000 5600 6700 7500 ED Grant Hometown Halloween Chamber of Commerce Oak and First Streets 2400.0 4300 3100 4100 5200 4100 Fee Waiver Dia de los Muertos ( for profit) Azucar Dulceria City Park- Oak St Insufficient Data Insufficient Data 2100 2500 1500 6500 ED Grant Holiday Parade Chamber of Commerce Standard Parade Route 5.1 5.6 5.2 9.9 7.9 6,900 Fee Waiver Hospice Tree of Lights Hospice East Bay City Park Gazebo Area only 50.0 50 50 50 50 50 Fee Waiver For Profit Events
Food Truck Wednesdays Foodie Crew BSAC Parking Llot N/A N/A Insufficient Data AVG 500/Week AVG 480/Week AVG 450/Week No Harajuku Aquarian Plants City Park only N/A N/A N/A N/A N/A 5700 No Peddlers in the Park Chill Life Events City Park only N/A N/A N/A N/A N/A 2200 No Fleetfeet run 5k Run Fleet Feet Veterans Park N/A N/A N/A N/A N/A Insufficient Data No Mess Fest Little Gym of Brentwood Veteran's Grass Area N/A N/A N/A N/A 200 200 No Blossoms and Blooms TBG Events City Park/ Oak 2nd -3rd N/A N/A N/A N/A N/A 2400 No Harajuku Aquarian Plants City Park/ Oak 1st-3rd N/A N/A N/A N/A N/A 7500 No Peddlers in the Park Chill Life Events City Park N/A N/A N/A N/A N/A N/A No Harajuku Aquarian Plants City Park/ Oak 1st-3rd N/A N/A N/A N/A N/A 7700 No Gospel in the Park True Love Ministries City Park N/A N/A N/A Insufficient Data Insufficient Data Insufficient Data No Friyay Night Market TBG Events City Park N/A N/A N/A N/A N/A 2600 No Harajuku Aquarian Plants City Park/ Oak 1st-3rd N/A N/A N/A N/A N/A 5000 No NP Events Downtown<2 years est or not happening 25/26
Nova Con Lovely Nova Arts City Park/ Oak & First N/A N/A N/A N/A N/A 1200 Fee Waiver + ED Grant Brewfest Rotary of Brentwood City Park ( possibly Oak) N/A N/A 2.5 2.4 1.7 N/.A Fee Waiver Diwali United Indian Assoc. City Park/ Oak St N/A N/A N/A Insufficient Data N/A N/A Events not downtown (for profit and non profit)
Sweetheart's Run/ NY Day Rotary of Brentwood Veteran's Park & Marsh Creek Trail N/A N/A Insufficient Data Insufficient Data Insufficient Data Insufficient Data Fee Waiver Liberty Bell 5K Liberty Band Booster Veteran's Park Insufficient Data Insufficient Data Insufficient Data Insufficient Data Insufficient Data Insufficient Data No Easter Egg Hunt ODAT Village Drive N/A N/A N/A Insufficient Data Insufficient Data N/A No PAL Car Show PAL Pine St (Liberty Adult Ed Parking Lot) N/A N/A N/A N/A Insufficient Data Insufficient Data Fee Waiver Miles for Mayo Miles for Mayo Veteran's Park/Trail Insufficient Data Insufficient Data Insufficient Data Insufficient Data Insufficient Data N/A No Pawstoberfest Ruff Day Rescue Veterans Park N/A N/A N/A 1600 1200 1100 Fee Waiver Blaze Cheer Breast Cancer Fundraiser ( For Profit) Blaze Cheer Veterans Park Insufficient Data Insufficient Data Insufficient Data Insufficient Data Insufficient Data Insufficient Data No
Special Event Name Organization Location 2019 2021 2022 2023 2024 2025 City Funding? Guadalupana Procession Immaculate Heart Mary Minnesota/ Central N/A N/A N/A Est. 200 Est. 200 Est. 200 Fee Waiver
CITY COUNCIL AGENDA ITEM NO. H.4
05/12/2026
SUBJECT: Introduction of City Council Administrative Policy No. 50-1, Naming/Dedication of City Facilities, and request for City Council discussion and direction
DEPARTMENT: Parks and Recreation
STAFF: E. Harith Aleem, Director of Parks and Recreation Aaron Wanden, Parks Maintenance Manager
TITLE/RECOMMENDATION
Receive and discuss Council Administrative Policy No. 50‑ 1, Naming/Dedication of City Facilities, and provide direction to staff regarding any desired clarifications or amendments.
FISCAL IMPACT
Not applicable.
BACKGROUND
The purpose of Policy No. 50-1 is to define the policies, responsibilities, and procedures associated with the naming and dedication of City facilities.
City Council Administrative Policy No. 50‑ 1 establishes the framework governing the naming and dedication of City Facilities, including Buildings, Park Sites, Recreation Facilities and Amenities, and Support Facilities. The policy outlines the criteria, procedural steps, and administrative responsibilities associated with naming and dedication actions.
The City Council originally adopted Policy No. 50‑ 1 in 2001 to ensure consistent and transparent procedures for assigning names to municipal facilities and for authorizing dedications in honor or memory of individuals, groups, or organizations. Following nearly two decades of operational experience, staff determined that clarifying updates were necessary to reflect contemporary administrative practices, improve procedural clarity, and align with current organizational structures.
On October 27, 2020, the City Council adopted Resolution No. 2020-134, which formally amended Policy No. 50‑ 1 in its entirety and replaced it with the updated policy currently in effect. The Resolution affirmed the need for clearer definitions,
CITY COUNCIL AGENDA ITEM NO. H.4
05/12/2026
refined naming procedures for various categories of facilities, and updated roles for the Parks & Recreation Commission and City Manager in evaluating naming and dedication proposals. The Resolution was adopted unanimously (5–0) at a regularly scheduled meeting of the City Council.
As amended, the policy affirms the City’s long‑ standing practice of naming Facilities in a manner that provides a clear, recognizable point of reference for residents.
Geographic naming is prioritized; however, the policy also authorizes consideration of additional factors such as topographical features, prominent vegetation, individuals or organizations with significant community contributions, and historically relevant references.
The policy differentiates between categories of Facilities to ensure the naming process aligns with facility function and community engagement patterns. For Park Sites and Recreation Facilities, the Parks & Recreation Commission generally serves as the initiating body for naming recommendations, subject to confirmation by the City Council. For Buildings and Support Facilities, initiation authority resides with the City Manager or designee, with subsequent confirmation by the Council.
Unless otherwise directed by the City Council, these initiating roles apply. However, the City Council retains discretion to refer renaming matters to the appropriate recommending body or to otherwise modify the naming process.
Naming recommendations advanced by the Parks & Recreation Commission or City Manager or designee are advisory in nature and subject to final approval by the City Council. The City Council retains full discretion to approve, modify, or reject any proposed name and may direct staff or the recommending body to return with alternative options, or may approve an alternative name without returning the matter to the recommending body. Where the City Council does not confirm a proposed name, staff will return with revised naming options consistent with Council direction.
The amended policy provides a structured approach to dedications, establishing the conditions under which Facilities or portions thereof may be dedicated in honor of individuals, groups, or organizations. The policy encourages dedications in the form of physical improvements or enhancements, while also acknowledging ceremonial or commemorative elements such as plaques. Oversight authority for dedications mirrors the naming structure: the Parks & Recreation Commission oversees dedications related to Park Sites and Recreation Facilities, while the City Manager or designee oversees dedications associated with Buildings and Support Facilities. The policy also outlines long‑ term maintenance, cost responsibilities, and the City’s discretion regarding relocation or removal of dedication objects.
CITY COUNCIL AGENDA ITEM NO. H.4
05/12/2026
The purpose of presenting this item is to introduce Policy No. 50‑ 1 to the City Council, provide an overview of the policy’s development and current framework, and invite Council discussion regarding potential clarifications or amendments. Staff seeks direction from the City Council on whether additional refinements are desired.
Potential areas for Council consideration may include refinement of naming criteria, clarification of eligibility for honorific naming, standardization of dedication duration, and opportunities to enhance community engagement in the naming process.
CITY COUNCIL STRATEGIC INITIATIVE
Not Applicable.
PREVIOUS ACTION
Previous Action by the City Council is included on Attachment 1.
DATE OF NOTICE
Not Applicable.
ENVIRONMENTAL DETERMINATION
Not Applicable.
ALTERNATIVE OPTION(S)
Alternative Options to the Staff Recommendation:
1. Receive and file the report with no changes to Policy No. 50-1.
2. Provide direction to staff to return with specific policy amendments.
3. Refer potential amendments to the Parks & Recreation Commission or City Manager/designee for review and recommendation, as applicable.
ATTACHMENT(S)
1. Previous Action
2. Council/Administrative Policy No. 50-1, Naming/Dedication of City Facilities
3. Resolution No. 2020-134 (October 27, 2020)
4. City of Brentwood Parks Matrix
PREVIOUS ACTION
Previous actions related to this agenda item that were taken by the Council are listed below. To view prior actions and materials, and Brentwood Municipal Code references in the staff report, as applicable:
Visit www.brentwoodca.gov/meetings, and select the meeting date(s) desired to see the reference materials and videos.
Visit www.brentwoodca.gov/municipalcode to research references to the Brentwood Municipal Code and search by the code section(s) cited.
On June 12, 2001, the City Council approved by motion Policy 50-1, Naming/Dedication of City Facilities.
On October 27, 2020, the City Council adopted Resolution No. 2020-134, which formally amended Policy No. 50-1 in its entirety and replaced it with the updated policy currently in effect.
CITY OF BRENTWOOD
Subject:
Naming/Dedication of City Facilities
Policy No: 50-1 Date: October 27, 2020
Resolution No: 2020-134 Page 1 of 2
PURPOSE
To define the policies, responsibilities, and procedures associated with the naming and dedication of City facilities.
DEFINITIONS
1. “Buildings” are City-owned facilities that house employees or are otherwise used to conduct City business. They may include, but are not limited to, City Hall, the Civic Center, Senior Center, Municipal Service Center, and Police Department.
2. “Facilities” consist of Buildings, Park Sites, Recreation Facilities and Amenities, and Support Facilities.
3. “Park Sites” are City-owned parks, open space, and trails. They include, but are not limited to, developed and undeveloped park areas and designated open space areas.
4. “Recreation Facilities and Amenities” include, but not limited to, athletic fields, tennis/basketball courts, recreation centers, gazebos, and meeting rooms.
5. “Support Facilities” are City-owned facilities that are used to support field operations.
They may include, but are not limited to, the Corporation Yard and pump stations.
POLICY
A. Naming
1. General. It is the policy of the City to name Facilities in a manner that will provide an easy and recognizable reference for the City’s residents. Therefore, naming options will always consider a name based on the facility’s geographic location. However, the Policy also establishes conditions for the consideration of naming options based on other factors.
2. Geographic Location. Whenever possible, Facilities will be named for their geographic location. The geographic location may be based on the identification of the facility with a specific place, neighborhood, major street, regional area of the City, or the City itself if the facility is deemed to serve the entire community.
3. Other Considerations. Consideration of facility names may also include, but is not limited to, a prominent form of topography; a prominent plant, bush or tree; individuals, groups, or organizations; or historical precedent.
4. Process.
a. Park Sites and Recreation Facilities and Amenities.
i. New Park Sites and Recreation Facilities and Amenities
1. Unless otherwise determined by the City Council, the Park and Recreation Commission will initiate the naming of new Park Sites and Recreation Facilities and Amenities.
2. The City Council will be asked to confirm the names of new Park Sites and Recreation Facilities and Amenities.
ii. Existing Park Sites and Recreation Facilities and Amenities.
1. The City Council may, in its sole discretion, refer the naming or renaming of existing Park Sites and Recreation Facilities and Amenities to the Parks and Recreation Commission for recommendation. b. Buildings and Support Facilities
i. New Buildings and Support Facilities
CITY OF BRENTWOOD
1. Unless otherwise determined by the City Council, the City Manager or designee will initiate the naming of new Buildings and Support Facilities.
2. The City Council will be asked to confirm the names of the new Buildings and Support Facilities.
ii. Existing Buildings and Support Facilities
1. The City Council may, in its sole discretion, refer the naming or renaming of existing Buildings and Support Facilities to the City Manager or designee for recommendation.
B. Dedications:
1. General Facilities or portions thereof, may be dedicated in the memory or in honor of, individuals, groups, or organizations. Dedications are encouraged, but not required, to be in the form of facility improvements or enhancements. The dedication may take the form of a ceremony, testimonial, or plaque in honor of the subject person, group, or organization.
2. Types of Dedications
a. Dedications may be in recognition of an outstanding service(s), a donation, or contribution to the facility or community.
b. Dedications may be in memory of someone who has contributed to the facility or community.
c. Dedications may be initiated by the City or by private parties.
3. Installation and Maintenance
a. Dedication plaques may not be placed in or on Facilities without written City approval, which may be withheld in the City’s sole discretion.
b. The Park and Recreation Commission will, on behalf of the City Council, oversee the dedication process for Park Sites and Recreation Facilities and Amenities, unless initiated by the City, in which case the City Council will retain dedication authority that may be delegated to the Parks and Recreation Commission or City staff. c. The City Manager or designee will, on behalf of the City Council, oversee the dedication process for Buildings and Support Facilities.
d. The Parks and Recreation Commission and City Manager or designee will, on a regular basis, inform the City Council of their respective dedication related activities. e. Any private party sponsoring a dedication must provide sufficient funds, as determined by the City Manager or designee, to purchase, install, and maintain any plaque or other form of label associated with the recognition.
f. The City will make every effort to preserve any dedication plaque or dedication object, but reserves, in its sole discretion, the right to relocate the plaque or dedication object. If the plaque or dedication object cannot continue to be reasonably maintained, or after a period of ten years, it may be removed by the City.
g. If the dedication includes the gift of a tree or other plant, the City will provide its regular standard of landscape care for the tree or other plant. If the tree or other plant does not survive, the City is not obligated to provide a replacement. h. If the dedication includes the gift of an object (e.g. bench, picnic table, or play equipment), the City will provide its regular standard of care and maintenance for the object.
i. The City will not be responsible for upkeep, repair, or replacement of any dedication plaque whose placement was not sponsored by the City.
PARK LOCATION
Acreage
Baseball
Soccer
Basketball
Bocce
BBQs
Bike Racks
Play Areas
Picnic Tables
Benches
Restrooms
Shade Structure
Rentable
Other Amenities
Almanor Pocket Park 555 Almanor Street 0.11 x x x
Almond Park 2010 Azalea Way 1.4 x x x x x x
Basketball Court
(Full Ct.)
Alta Park 1970 Andalucia Avenue 2.6 x x x x x
Amber Park 2357 DeMartini Lane 0.3 x x x x
Anastasia Park 1774 Anastasia Drive 0.82 x x x
Appaloosa Park 2413 Tamalpais Court 0.94 x x x
Apple Hill Park 1866 Central Blvd. 5 x x x x x x x x x x x x Game Tables, Bocce
Cts., Exercise Station
Apricot Park 1875 Spanish Trail 0.25 x
Arbor View Park 817 Atherton Blvd. 5 x x x
Gazebo/Trellis,
Volleyball,
Basketball (1/2 ct.)
Aspen Park 2024 Old Vine Place 1.26 x Exercise Station
Balfour-Guthrie Park 1701 Balfour Road 6 x x x x x x x x x x Volleyball (grass),
Basketball (full ct.)
Bella Fiore Park 2200 Salice Way 0.28 x x x x
Berkshire Park 2389 Berkshire Lane 0.41 x x x x
Big Basin Park 2034 Huntington Way 1.03 x x x x x
Bike Path,
Game Tables
Black Gold Park 2671 St. Regis Avenue 6.5 x x x x
Blue Goose Park 1765 Adams Lane 5.04 x x x x x x x Water Feature Bosk Pocket Park Bosk Ave./Hedge Ave. 0.14 x x Gazebo
Brentwood Family Aquatic Park 195 Griffith Lane 7 x x x Brentwood Senior Activity Center 193 Griffith Lane 1.2 x x Brentwood Skate Park 195 Griffith Lane 0.5 x x x
Caboose Park 832 Marjoram Drive 1 x x x x x x
Carrara Pocket Park 320 Cortona Way 0.1 x x
Celeste Park 2955 Celeste Way 1.69 x x x
Cherry Park 2050 Roper Circle 0.44 x x
City Park 710 Second Street 2.94 x x x x x x x
Water Feature,
Gazebo
Cortona Park 366 Cortona Way x
Cortona Trailhead Park 217 Cortona Way x x x
Creekside Park 1010 Claremont Drive 9.53 x x x x x
Pickleball, Tennis
Courts, Disc Golf,
Basketball (1/2 ct.)
Creekside Trailhead Park 349 San Marino Lane 0.4 x
Crocket Pocket Park Crocket Drive 0.13 x x x
Curtis Park 105 Curtis Drive 0.13 x x x
Dakota Park 480 Ridgewood Court 4.7 x x x x Dog Park
Daytona Park 526 Stratford Way 1.22 x x x x
Dolphin Park 2325 Atterbury Lane 1.88 x x x x Water Feature Dragonfly Park 1300 Stony Creek Drive 0.51 x x x x
Bocce Ct, Game
Tables
Egret Park 580 Eileen Street 1.45 x x x x x Basketball (1/2 ct.) Fiorita Pocket Park 1878 Fiorita Way 0.08 x
Fruitwood Park 1807 Moreau Way 0.41 x x x Trellis
Gann Street Pocket Park 2213 Gann Street 0.2 x
Garin Park 231 Lawrence Lane 6.35 x x x x x x
Gemini Park 1149 Europena Drive 0.78 x x x x
Giotto Pocket Park Giotto Drive /La Pergola Dr. 0.11 x
Glory Park 4680 Nunn Street 1.1 x x x x
Golden Poppy Park 121 French Drive 0.79 x x x x
Granville Green Park 1091 Granville Lane 1.76 x x x x Public Art Hanson Park 2349 Meganos Road 1 x x x x x x
Heron Park 950 Garin Parkway 10.8 x x x x x Trellis, Public Art Homecoming Park 2040 Homecoming Way 2 x x x x x Basketball (Full Ct.) Hummingbird Park 1471 Sparrow Creek Drive 0.63 x x x x
Iron Horse Trailhead 2021 Sage Sparrow Court 0.67 x
Kaleidoscope Park 2581 Margaret Lane 0.54 x x x
Kestrel Park 950 Island Palm Way 1.26 x x x x x x Basketball (Full Ct.) King Park 1379 Bauer Way 3.93 x x x x x x x Dog Park
La Pergola Pocket Park La Pergola Dr./1597 Antica Dr. 0.24 x x Lake Park 401 Lakeview Drive 1.5 x x x
Lexington Park 1524 Mildred Avenue 0.16 x
Live Oak Park 1510 Canary Creek Way 2.38 x x x x x Exercise Station Loma Vista Park 1051 Meadowgate Way 5.3 x x x x
Magpie Park 2840 Michalia Lane 1.88 x x x x x Dog Park
Mallard Park 668 Ray Street 1.7 x x x Water Feature
Marsh Creek Staging Area Central Blvd. 1.32 x x x
Marsh Creek Trailhead Park 1941 Concord Ave. 9.33 x
Marsh Creek Vista Park 48 Pasco Drive 0.47 x x x
McClarren Park 700 McClarren Drive 3.18 x x x x x x
PARK LOCATION
Acreage
Baseball
Soccer
Basketball
Bocce
BBQs
Bike Racks
Play Areas
Picnic Tables
Benches
Restrooms
Shade Structure
Rentable
Other Amenities
Meadowhawk Park 2700 Claudia Lane 0.73 x x x x
Medallion Park 1108 Europena Drive 1.35 x x x
Mission Grove Park 450 Armstrong Road 2.16 x x x
Miwok Park and Trail 1700 Regal Drive 7.9 x x x x
Monarch Park 760 Bella Drive 2.29 x x x x x
Monte Rosa Park 2045 Solera Street 1.76 x Exercise Station Oak Meadow Park 180 Crawford Drive 9.68 x x x x x x x x x x Oak Tree Park 2972 Blumen Avenue x Heritage Tree
Orchard Park 40 Griffith Lane 5.19 x x x x x Basketball (Full Ct.) Outrigger Circle Pocket Park Outrigger
Cir./ Sea Breeze Ct. 0.96 x
Palmilla Park 295 Pacifica Drive 2.64 x x x x x
Palomino Park 2293 Black Stone Drive 0.61 x x x
Peach Park 2320 Indian Springs Drive 0.77 x x x x
Pelican Park 362 Bloomington Lane 1.06 x x x
Pioneer Park 1481 Pioneer Square 2.79 x x x* x x
Dog Park *Picnic
tables inside dog
area.
Pistachio Park 2613 Brookshire Street 1.07 x x x x x
Portofino Park 2477 Emerald Bay Drive 1.3 x
Rainbow's End Park 1626 Marina Way 0.8 x x x x Water Feature Rice Pocket Park Rice Street/Chestnut Street 0.25 x
Rolling Hills Park 773 Waterville Drive 2.05 x x
Rose Garden Park 2732 Cathedral Circle 3.13 x x x Public Art Sage Glen Park 60 Rossano Street 2 x x x x
Salmon Park 2398 Caterpillar Lane 0.63 x Native Garden
Sawyer Pocket Park 911 Sawyer Way 0.22
Seedling Park 2180 Wayne Drive 1.25 x x x x x
Sparrow Park 64 Baird Circle 0.78 x x x x
Spirit Park 4600 Ford Street 0.51 x x Exercise Equipment Steeplechase Park 1082 Steeple Blvd. 1.11 x x x x
Stonehaven Park 1320 Stonehaven Drive 0.15 x x
Summerset Commons Park 1511 Regent Drive 13.1 x x x
Summerwood Park 1159 San Jose Avenue 4.49 x x x x
Sungold Park 566 Sungold Court 1.71 x x x x x
Sunset Park Athletic Complex 655 Sunset Road 39.8 x x x x x x x x Sweetgrass Pocket Park Sweetgrass Drive 0.25
Sycamore Park 192 Scott Creek Way 1.42 x x x x x
Topaz Park 2162 Hilda Way 0.27 x x x x x
Towhee Park 1893 Chandler Drive 0.53 x
Trailview Park 1998 Helena Way 2.36 x x x
Tulare Park 537 Amari Court 1.44 x x x x
Veterans Park 3841 Balfour Road 10.5 x x x x x x x x
Volleyball (sand),
Bocce,
Walnut Park 4655 Carnegie Lane 5.05 x x x x x x x
Wheatfield Park 2143 Gold Poppy Street 1.34 x x x x x x x Basketball (1/2 ct.) Windsor Way Park 1350 Windsor Way 0.18 x x x x x Basketball (Full Ct.) Yokut Park 1840 La Fonte Drive 1.33 x x x x x Basketball (1/2 ct.)
RESOLUTION NO. 2020- 134
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BRENTWOOD AMENDING COUNCIL/ ADMINISTRATIVE POLICY NO. 50- 01 NAMING/ DEDICATION OF CITY
FACILITIES
WHEREAS, the City Council periodically reviews and updates existing Council/ Administrative policies; and
WHEREAS, Council/ Administrative Policy No. 50- 1 Naming Dedication of City Facilities the Policy) was adopted in 2001, has not been updated since its adoption. As such, it is appropriate to review the Policy and update it as necessary; and WHEREAS, City staff has undertaken a review of the Policy and has proposed clarifying updates to it.
NOW, THEREFORE, BE IT RESOLVED, by the City Council of the City of Brentwood, that City Council/ Administrative Policy No. 50- 01 Naming/ Dedication of City Facilities is hereby amended in its entirety and replaced with a new City Council/ Administrative Policy No. 50- 01 Naming/ Dedication of City Facilities, which is attached as Exhibit "A" PASSED, APPROVED AND ADOPTED by the City Council of the City of Brentwood at a regular meeting held on the 27th day of October, 2020, by the following vote:
AYES: Bryant, Rarey, Rodriguez, Staton, Taylor
NOES: None
ABSENT: None
RECUSE: None
Robert Taylor
Mayor
ATTEST:
erne-•. Margaret Wi erly, MMC
City Clerk
Subject: Policy No: 50- 1 Date:
Naming/ Dedication of City Facilities Resolution No: Page 1 of 4
PURPOSE
To define the policies, responsibilities, and procedures associated with the naming and dedication of City facilities.
DEFINITIONS
1. " Buildings" are City- owned facilities that house employees or are otherwise used to conduct City business. They may include, but are not limited to, City Hall, the Civic Center, Senior Center, Municipal Service Center, and Police Department.
2. " Facilities" consist of Buildings, Park Sites, Recreation Facilities and Amenities, and Support Facilities.
3. " Park Sites" are City- owned parks, open space, and trails. They include, but are not limited to, developed and undeveloped park areas and designated open space areas.
4. " Recreation Facilities and Amenities" include, but not limited to, athletic fields, tennis/ basketball courts, recreation centers, gazebos, and meeting rooms.
5. " Support Facilities" are City- owned facilities that are used to support field operations. They may include, but are not limited to, the Corporation Yard and pump stations.
POLICY
A. Naming
1. General. It is the policy of the City to name Facilities in a manner that will provide an easy and recognizable reference for the City's residents. Therefore, naming options will always consider a name based on the facility' s geographic location.
However, the Policy also establishes conditions for the consideration of naming options based on other factors.
2. Geographic Location. Whenever possible, Facilities will be named for their geographic location. The geographic location may be based on the identification of the facility with a specific place, neighborhood, major street, regional area of the City, or the City itself if the facility is deemed to serve the entire community.
3. Other Considerations. Consideration of facility names may also include, but is not limited to, a prominent form of topography; a prominent plant, bush or tree; individuals, groups, or organizations; or historical precedent.
4. Process.
a. Park Sites and Recreation Facilities and Amenities.
i. New Park Sites and Recreation Facilities and Amenities
1. Unless otherwise determined by the City Council, the Park and Recreation Commission will initiate the naming of new Park
Sites and Recreation Facilities and Amenities.
2. The City Council will be asked to confirm the names of new Park Sites and Recreation Facilities and Amenities.
ii. Existing Park Sites and Recreation Facilities and Amenities.
1. The City Council may, in its sole discretion, refer the naming or renaming of existing Park Sites and Recreation Facilities and Amenities to the Parks and Recreation Commission for
recommendation.
b. Buildings and Support Facilities
i. New Buildings and Support Facilities
1. Unless otherwise determined by the City Council, the City Manager or designee will initiate the naming of new Buildings and Support Facilities.
2. The City Council will be asked to confirm the names of the new Buildings and Support Facilities.
ii. Existing Buildings and Support Facilities
1. The City Council may, in its sole discretion, refer the naming or renaming of existing Buildings and Support Facilities to the City Manager or designee for recommendation.
B. Dedications:
1. General Facilities or portions thereof, may be dedicated in the memory or in honor of, individuals, groups, or organizations. Dedications are encouraged, but not required, to be in the form of facility improvements or enhancements. The dedication may take the form of a ceremony, testimonial, or plaque in honor of the subject person, group, or organization.
2. Types of Dedications
a. Dedications may be in recognition of an outstanding service( s), a donation, or contribution to the facility or community. b. Dedications may be in memory of someone who has
contributed to the facility or community.
c. Dedications may be initiated by the City or by private parties.
3. Installation and Maintenance
a. Dedication plaques may not be placed in or on Facilities without written City approval, which may be withheld in the City' s sole discretion. b. The Park and Recreation Commission will, on behalf of the City Council, oversee the dedication process for Park Sites and Recreation Facilities and Amenities, unless initiated by the City, in which case the City Council will retain dedication authority that may be delegated to the Parks and Recreation Commission or City staff.
c. The City Manager or designee will, on behalf of the City Council, oversee the dedication process for Buildings and Support Facilities. d. The Parks and Recreation Commission and City Manager or designee will, on a regular basis, inform the City Council of their respective dedication related activities.
e. Any private party sponsoring a dedication must provide sufficient funds, as
determined by the City Manager or designee, to purchase, install, and maintain any plaque or other form of label associated with the recognition. f. The City will make every effort to preserve any dedication plaque or dedication object, but reserves, in its sole discretion, the right to relocate the plaque or dedication object. If the plaque or dedication object cannot continue to be reasonably maintained, or after a period of ten years, it may be removed by the City.
g. If the dedication includes the gift of a tree or other plant, the City will provide its regular standard of landscape care for the tree or other plant. If the tree or other plant does not survive, the City is not obligated to provide a replacement.
h. If the dedication includes the gift of an object ( e. g. bench, picnic table, or play equipment), the City will provide its regular standard of care and maintenance for the object.
i. The City will not be responsible for upkeep, repair, or replacement of any dedication plaque whose placement was not sponsored by the City.
CITY COUNCIL AGENDA ITEM NO. H.5
5/12/2026
SUBJECT: Purchase of three replacement vehicles and one new backhoe, and authorize the City Manager or designee to execute any necessary associated documents in a total amount not to exceed $386,080
DEPARTMENT: Public Works
STAFF: Casey Wichert, Director of Public Works
Christopher Ziemann, Assistant Director of Public Works Lawrence Tirnetta, Acting Fleet/Facilities Maintenance Manager
TITLE/RECOMMENDATION
Adopt a Resolution approving the purchase of three replacement Chevrolet Silverado EV Work Trucks and one new backhoe; authorizing the City Manager or designee to execute any necessary associated documents in a total amount not to exceed $386,080; and amending the 2025/26 Wastewater Enterprise Fund Operating Budget by $238,300 for fiscal year 2025/26.
FISCAL IMPACT
If approved, the total not-to-exceed purchase amount for three replacement vehicles and one new backhoe is $386,080.
The cost of three replacement vehicles is $147,780 and will be expended from the Vehicle and Equipment Replacement Fund (VERF), which has sufficient budget for the purchase.
The backhoe cost of $238,300 will require approval of an amendment to the 2025/26 Wastewater Enterprise Operating Budget. The backhoe purchase, along with other equipment, was originally budgeted for in FY 2024/25. Public Works deferred the purchase of the backhoe, attempting to share an existing backhoe between divisions.
The Department has determined that the new backhoe is necessary. Of the original amount budgeted for the backhoe and other equipment in FY 2024/25, $235,000 was not expended.
CITY COUNCIL AGENDA ITEM NO. H.5
5/12/2026
The following table summarizes the proposed purchases.
Funding Source
and Department/
Division
Vehicle Bid
Amount
2025/26
Budget
2025/26 Budget
Amendment
Required
VERF (3 Replacement Vehicles)
Parks and
Recreation
Chevrolet
Silverado EV $49,260 $49,260 $0
Facilities
Maintenance
Chevrolet
Silverado EV 49,260 49,260 0
Water Operations
Chevrolet
Silverado EV 49,260 49,260 0
Subtotal VERF $147,780 $147,780 $0
Wastewater Fund (1 New Vehicle)
Wastewater Backhoe $238,300 0 $238,300
Grand Total $386,080 $147,780 $238,300
The VERF receives annual contributions from City funds in order to ensure sufficient resources are available when replacement is needed. The VERF has sufficient operating budget for this purchase, with a projected cash balance on June 30, 2026 of $7,675,445. Annual funding for the VERF is provided by the General Fund (50%), Enterprise Funds (45%), and other funds (5%).
BACKGROUND
Replacement Vehicles
As part of the budget adoption, City staff includes budgeted amounts for the replacement of City vehicles and equipment. Council/Administrative Policy No. 10-7 (‘Purchasing Policy’) requires that purchases of goods or services over $50,000 per vendor, per fiscal year must be approved by City Council. The Vehicle/Equipment Operating Policy 10-9 contains guidelines for replacement of City vehicles. Three vehicles from various City departments are scheduled for replacement in fiscal year 2025/26. The Fleet/Facilities Maintenance Division evaluated these vehicles during annual inspections, carefully reviewing maintenance records and current vehicle conditions. Staff recommends replacement at this time due to general wear and tear and elevated maintenance costs.
CITY COUNCIL AGENDA ITEM NO. H.5
5/12/2026
The following table details the proposed replacements in accordance with the Vehicle/Equipment Operating Policy 10-9.
Division New Vehicle Replacing
Replacement
Criteria
Years/
Mileage
Current
Years/
Mileage
Est.
Maint.
Costs
Parks &
Recreation
Chevrolet
Silverado EV F150 Pick-up 10/150K 10/71,000 $2,618
Fleet/Facilities Chevrolet
Silverado EV F150 Pick-up 10/150K 14/76,100 $2,618
Water
Operations
Chevrolet
Silverado EV Transit Van 6/125K 11/88,800 $2,618
Parks and Recreation will be replacing one Ford F150 Pick-up with a Chevrolet Silverado EV. The Fleet/Facilities Division will be replacing one Ford F150 Pick-up with a Chevrolet Silverado EV, and the Water Operations Division will replace one Transit Van with a Chevrolet Silverado EV. These vehicle replacements adhere to the guidelines set forth in the Vehicle/Equipment Operating Policy 10-9.
The replacement vehicles, Chevrolet Silverado EV’s, will be acquired via a piggyback agreement leveraging the County of Alameda’s competitively bid contract (Bid No. 901979). Dublin Automotive Group was identified as the lowest responsible bidder for this contract, with a total purchase price of $147,780.
In September 2020, the State of California issued Executive Order N-79-20, which set the goal for 100 percent of in-state sales of new passenger cars and trucks to be zero-emission by 2035, and all medium and heavy-duty trucks to be zero-emission by 2045 for all operations where feasible. The order further mandates that beginning in 2024, 50% of fleet vehicles purchased with a gross vehicle weight rating of over 8,500 pounds must be zero emission vehicles. These replacement vehicles being EV’s meet these requirements. Staff will continue to evaluate new vehicle purchases to comply with Executive Order N-79-20 requirements moving forward.
New Vehicle
The purchase of one new backhoe for the Wastewater Division was initially approved as part of the 2024/25 – 2025/26 Operating Budget by City Council on June 25, 2024 by Resolution No. 2024-73. While the purchase was authorized alongside new FTE positions, the department opted to defer the purchase in a proactive effort to remain financially conservative. By attempting to share an existing backhoe between
CITY COUNCIL AGENDA ITEM NO. H.5
5/12/2026
divisions, the department sought to exhaust all available resources before committing to this capital expenditure.
However, the equipment-sharing model has proven to be operationally unsustainable. Managing a shared backhoe has led to frequent scheduling conflicts and service delays. In addition to logistical inefficiencies, the shared-equipment model also presents a safety concern. The specialized nature of wastewater maintenance involves handling biohazardous materials that pose a risk of crosscontamination when machinery is shared across Public Works divisions. To eliminate the scheduling conflicts and adhere to health and safety protocols, staff recommends the acquisition of a dedicated backhoe for the Wastewater Division in the amount of $238,300 to replace the current equipment-sharing process.
Per Purchasing Policy No. 10-7, the City will utilize a cooperative purchasing agreement to procure the new backhoe through a Sourcewell agreement with John Deere Tractor, Contract No. 011723-JDC. Sourcewell offers a wide variety of commodities, non-IT services, and information technology products and services, where participating vendors submit pricing based on bulk government sales. Staff reviewed similar product pricing and determined that Sourcewell pricing is fair and reasonable.
CITY COUNCIL STRATEGIC INITIATIVE
Not Applicable.
PREVIOUS ACTION
Previous Action by the City Council is included on Attachment 1.
DATE OF NOTICE
Not Applicable.
ENVIRONMENTAL DETERMINATION
Not Applicable.
ALTERNATIVE OPTION(S)
Alternative Options to the Staff Recommendation:
1. Do not approve staff’s recommendation.
2. Modify staff’s recommendation.
3. Continue item with direction for staff to return with additional information.
CITY COUNCIL AGENDA ITEM NO. H.5
5/12/2026
ATTACHMENT(S)
1. Previous Action
2. Resolution
3. Quote for Replacement Vehicles
4. Quote for new Backhoe
RESOLUTION NO. 2026-XX
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
BRENTWOOD APPROVING THE PURCHASE OF THREE
REPLACEMENT VEHICLES (ONE CHEVROLET SILVERADO EV
WORK TRUCK FOR PARKS & RECREATION, AND TWO
CHEVROLET SILVERADO EV WORK TRUCKS FOR PUBLIC
WORKS) AND ONE NEW BACKHOE; AND AUTHORIZING THE
CITY MANAGER OR DESIGNEE TO EXECUTE ANY NECESSARY
ASSOCIATED DOCUMENTS IN A TOTAL AMOUNT NOT TO EXCEED
$386,080; AND AMENDING THE 2025/26 WASTEWATER
ENTERPRISE FUND OPERATING BUDGET BY $238,300 FOR
FISCAL YEAR 2025/26
WHEREAS, on February 14, 2017, by Resolution No. 2017-17, the City Council adopted the amended City Council/Administrative Policy No. 10-9, Policy and Procedures for the Use of Vehicles and Related Equipment (“Vehicle Policy”); and WHEREAS, on June 25, 2024, by Resolution No. 2024-73, the City Council adopted the FY 2024/25 – 2025/26 Operating Budget; and
WHEREAS, on January 28, 2025, by Resolution No. 2025-10, the City Council adopted the amended FY 2024/25 Operating Budget; and
WHEREAS, on July 1, 2025, by Resolution No. 2025-72, the City Council adopted the amended FY 2024/25 and 2025/26 Operating Budgets; and WHEREAS, on January 27, 2026, by Resolution No. 2026-05, the City Council adopted the amended FY 2025/26 Operating Budget; and
WHEREAS, Purchasing Policy No. 10-7 requires that purchases or services over $50,000 be approved by City Council; and
WHEREAS, three vehicles scheduled for replacement in FY 2025/26 in the Parks & Recreation and Public Works Departments were inspected and evaluated by staff who determined it was prudent to replace them at this time due to wear and tear and elevated maintenance costs; and
WHEREAS, three vehicles will be replaced and one new vehicle will be purchased in accordance with the Vehicle Policy 10-9 and will encompass the purchase of three Chevrolet Silverado EV Work Trucks and one backhoe; and WHEREAS, Dublin Automotive was identified as the lowest responsible bidder via a piggyback agreement from the County of Alameda’s competitively bid contract (Bid No. 901979); and
WHEREAS, a Cooperative Purchasing Agreement (Sourcewell Contract No. 011723-JDC) with John Deere will be utilized for the purchase of the new backhoe; and
WHEREAS, these purchases are in compliance with Purchasing Policy No. 10- 7 and the Use of Vehicles and Related Equipment Policy No. 10-9; and WHEREAS, of the total $386,080 cost, $238,300 will be expended from the 2025/26 Wastewater Enterprise Fund Operating Budget; and WHEREAS, $147,780 will be expended through the Vehicle and Equipment Replacement Fund, which is included in the City Council amended 2025/26 Operating Budget; and
WHEREAS, staff is requesting the 2025/26 Wastewater Enterprise Fund Operating Budget be amended in the amount of $356,036 to allow for these expenditures.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Brentwood does hereby resolve as follows:
1. The City Council approves the purchase of three replacement vehicles and one new vehicle as follows: (1) three Chevrolet Silverado EV Work Trucks from Dublin Automotive, and (2) one backhoe from John Deere; and
2. The City Council authorizes the City Manager or designee to execute any necessary associated documents in a total amount not to exceed $386,080; and
3. The City Council further amends the 2025/26 Wastewater Enterprise Fund Operating Budget by $238,300.
PASSED, APPROVED, AND ADOPTED by the City Council of the City of Brentwood at a regular meeting held on the 12th day of May 2026 by the following vote:
PREVIOUS ACTION
Previous actions related to this agenda item that were taken by the Council are listed below. To view prior actions and materials, and Brentwood Municipal Code references in the staff report, as applicable:
Visit www.brentwoodca.gov/meetings, and select the meeting date(s) desired to see the reference materials and videos.
Visit www.brentwoodca.gov/municipalcode to research references to the Brentwood Municipal Code and search by the code section(s) cited.
On February 14, 2017, by Resolution No. 2017-17, the City Council adopted the amended City Council/Administrative Policy No. 10-9, Policy and Procedures for the Use of Vehicles and Related Equipment (“Vehicle Policy”).
On June 25, 2024, by Resolution 2024-73, the City Council adopted the FY 2024/25 – 2025/26 Operating Budget.
On January 28, 2025, by Resolution 2025-10, the City Council adopted the amended FY 2024/25 Operating Budget.
On July 1, 2025, by Resolution 2025-72, the City Council adopted the amended FY 2024/25 and 2025/26 Operating Budgets.
On January 27, 2026, by Resolution 2026-05, the City Council adopted the amended FY 2025/26 Operating Budget.
Customer:
Date
Attention:
Quote ID #1953388
List Price $ 287,014.00
Discounts Applied -41.00% $ (117,675.74)
Customer responsble for applicable Sales Tax at point of delivery Total Cost of Add-Ons $49,648.74 Pape Fremont Price $ 218,987.00
Sales Tax 8.75% $ 19,161.36
$ 107.00
$238,255.36
17E1T 410 P-tier Backhoe Loader
183N JDLink™
0202 United States
0259 English
0351 Translated Text Labels
0606 Level 2 Cab
0651 Level 1 Performance Package
0950 Less Vision System
1210 Premium Package Radio
3009 Autoshift Transmission - Mechanical Front Wheel Drive (MFWD) with Limited Slip Differential 4006 John Deere 4.5L - FT4/Stage IV
5250 Galaxy 21L-24 12PR Rear & 12.5/80-18 10PR Front
6155 Dual Batteries with Disconnect and Jump Post
6577 1250 lb. (567 kg.) Front Counterweight
6752 Extendible Dipperstick
7002 Auxiliary Hydraulics with One & Two Way Flow (Hammer & Thumb/Swinger) 7028 Pilot Controls, Two Lever, with Pattern Selection
7040 Three-Function Loader Hydraulics, Single Lever
7806 24 in. (611 mm.) Heavy-Duty Bucket, 6.9 cu. ft. (0.20 cu. m.) 7714 Rear Hydraulic Coupler for Pin-on Buckets - 42 in. Thumb Ready 7800 Less Backhoe Bucket with Bucket Pins
7861 92 in. (2.35 m.) Multi-Purpose Bucket, 1.31 cu. yd (1.00 cu. m.) 8027 Thumb - 42 in. 4 Tine
8075 Diagnostic Oil Sampling Ports
8096 Premium Mirrors - Exterior Rear View Mirrors (2) and Front View Mirror (1) 8109 Flip-down Front Sun Visor
8165 Auto Ride Control
8123 Chrome Exhaust Extension
Additional Items
AT434236 Rubber Bumper for Grille
AT335984 Extendable Dipperstick Protection Plate
AT437340 18 in. (457 mm) Heavy Duty Bucket, 4.9 c. ft. (0.14 c. m.) AT437338 12 in (309 mm) Heavy Duty Bucket, 3.1 cu. ft. (0.09 cu. m.) BYT13711 License Plate Bracket
Astec Astec BX10 Hydraulic Breaker
ACE American Compaction 24" Wheel With Grading Heel
Warranty:
Service Agreement: 500,1,000 & 1,500 - Hour Field Services Term: Net-30
Sourcewell Contract #011723-JDC
FOB:
Phone: 925-997-7933
E-Mail [email protected]
San Francisco Bay Area
Formal Quote
New John Deere 410P Backhoe
Quote valid for 90-days
4/20/2026
Larry Tirnetta
City of Brentwood
Factory Order New
Territory Manager
Ed Le Roy
36-Month/3,000-Hour Power/Hydraulic Warranty
DMV & Tire Fee (if applicable)
Out The Door Total
Delivery to Brentwood
DUBLIN AUTOMOTIVE GROUP
CHEVROLET GMC BUSINESS ELITE DEPT
GM FLEET & COMMERCIAL
PRICE QUOTE
03/30/2026
2026 CHEVROLET Silverado EV
FLEET ORDER BASED ON ALAMEDA COUNTY MASTER CONTRACT NO. 901979 PREPARED FOR: CITY OF Brentwood Scott Dempsey
Need colors to order
COMMERCIAL FINANCING AVALIABLE ALLY, GM FINANCIAL
MAKE CASH PAYMENT TO: DUBLIN CHEVROLET Email [email protected] QUOTED BY, Carlos Prado FLEET & COMMERCIAL SALES (Cell)213-271-6461 MSRP ESTIMATE $56.539
FLEET PRICE $44.084.03
TWO EXTRA KEY FOBS $900
DELIVERY FEE (NON-TAXABLE) $200
Total
$45,184.03
TAX AT 8.75%
$3943.54
License EXEMPT, Filing fee $37.00, Tire Fee $8.75
Doc Fee 85
$130.75
TOTAL $49.258.32
Total
$49,258.32