Cities Index.
Agenda

Calistoga City Council
April 8, 2025

Document
Agenda
Meeting
April 8, 2025
Body
Calistoga City Council
Pages
246
Original file
16.7 MB
Text extracted from the city's file for reading and search. Open the original on calistoga.civicweb.net. That file is the official record.

Signature
Item #8.1.

Page 211 of 246 ends

Destination Marketing Support
As a local business owner, I am asking that you continue supporting the Calistoga Chamber of Commerce’s destination marketing efforts. Simply put, these efforts bring visitors to town, and those visitors keep businesses like mine – and many others – open and thriving. Without that steady stream of tourism, our local economy takes a hit, and that affects everyone, from small shop owners to restaurants, wineries, hotels, and city services that rely on visitor dollars.

The Chamber's marketing efforts—whether it’s digital ads, social media, public relations, or special events—are a big reason people choose to visit here instead of somewhere else. When done right, destination marketing isn’t just about bringing people in; it’s about making sure they have the kind of experience that makes them want to come back, tell their friends, and keep our town buzzing.

We all know how competitive tourism is, especially in Napa Valley. If Calistoga doesn’t keep up, other destinations will happily take our visitors. That means fewer people filling hotel rooms, dining in our restaurants, shopping in our stores, and spending money that directly supports our community. And let’s not forget, the more visitors spend, the more tax revenue the city collects.

Cutting funding to destination marketing would be a step backward. The Chamber has proven that their work brings real results. We need to keep investing in what’s working so Calistoga stays vibrant and successful.

I urge you to keep this funding in place. It’s not just about helping businesses—it’s about keeping our whole community strong. Thanks for your time and consideration.

Name
Jose Ortega
Business
Dr. Wilkinson's Back Yard Resort & Mineral Springs
Address
1507 Lincoln Ave
Please Add Any Additional Comments
Item #8.1.

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Signature
Item #8.1.

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Destination Marketing Support
As a local business owner, I am asking that you continue supporting the Calistoga Chamber of Commerce’s destination marketing efforts. Simply put, these efforts bring visitors to town, and those visitors keep businesses like mine – and many others – open and thriving. Without that steady stream of tourism, our local economy takes a hit, and that affects everyone, from small shop owners to restaurants, wineries, hotels, and city services that rely on visitor dollars.

The Chamber's marketing efforts—whether it’s digital ads, social media, public relations, or special events—are a big reason people choose to visit here instead of somewhere else. When done right, destination marketing isn’t just about bringing people in; it’s about making sure they have the kind of experience that makes them want to come back, tell their friends, and keep our town buzzing.

We all know how competitive tourism is, especially in Napa Valley. If Calistoga doesn’t keep up, other destinations will happily take our visitors. That means fewer people filling hotel rooms, dining in our restaurants, shopping in our stores, and spending money that directly supports our community. And let’s not forget, the more visitors spend, the more tax revenue the city collects.

Cutting funding to destination marketing would be a step backward. The Chamber has proven that their work brings real results. We need to keep investing in what’s working so Calistoga stays vibrant and successful.

I urge you to keep this funding in place. It’s not just about helping businesses—it’s about keeping our whole community strong. Thanks for your time and consideration.

Name
Claire Weinkauf
Business
Picayune Cellars
Address
1440 Lincoln avenue, Calistoga, CA 94515
Please Add Any Additional Comments
The Calistoga Chamber of Commerce is essential to our community. Do not cut those funds, it would be disastrous for both locals and local businesses.

Item #8.1.

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Signature
Item #8.1.

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Destination Marketing Support
As a local business owner, I am asking that you continue supporting the Calistoga Chamber of Commerce’s destination marketing efforts. Simply put, these efforts bring visitors to town, and those visitors keep businesses like mine – and many others – open and thriving. Without that steady stream of tourism, our local economy takes a hit, and that affects everyone, from small shop owners to restaurants, wineries, hotels, and city services that rely on visitor dollars.

The Chamber's marketing efforts—whether it’s digital ads, social media, public relations, or special events—are a big reason people choose to visit here instead of somewhere else. When done right, destination marketing isn’t just about bringing people in; it’s about making sure they have the kind of experience that makes them want to come back, tell their friends, and keep our town buzzing.

We all know how competitive tourism is, especially in Napa Valley. If Calistoga doesn’t keep up, other destinations will happily take our visitors. That means fewer people filling hotel rooms, dining in our restaurants, shopping in our stores, and spending money that directly supports our community. And let’s not forget, the more visitors spend, the more tax revenue the city collects.

Cutting funding to destination marketing would be a step backward. The Chamber has proven that their work brings real results. We need to keep investing in what’s working so Calistoga stays vibrant and successful.

I urge you to keep this funding in place. It’s not just about helping businesses—it’s about keeping our whole community strong. Thanks for your time and consideration.

Name
Nancy Putney-Abernathy
Business
Blackbird of Calistoga
Address
1420-22 Lincoln Ave.

Please Add Any Additional Comments
The work and presence of the Calistoga Chamber of Commerce is invaluable to local business, and I daresay to the community at large. This is a resource that builds the image of Calistoga in countless ways, and has brought singular recognition on a national scale to our small town; i.e. the annual Lighted Tractor Parade. The Calistoga Chamber has been uniquely important in balancing the needs of a diverse Item #8.1.

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business community from retail, lodging and the wine industry. As a local business owner I throw my full support behind the city of Calistoga to maintain funding the Chamber.

Signature
Item #8.1.

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Destination Marketing Support
As a local business owner, I am asking that you continue supporting the Calistoga Chamber of Commerce’s destination marketing efforts. Simply put, these efforts bring visitors to town, and those visitors keep businesses like mine – and many others – open and thriving. Without that steady stream of tourism, our local economy takes a hit, and that affects everyone, from small shop owners to restaurants, wineries, hotels, and city services that rely on visitor dollars.

The Chamber's marketing efforts—whether it’s digital ads, social media, public relations, or special events—are a big reason people choose to visit here instead of somewhere else. When done right, destination marketing isn’t just about bringing people in; it’s about making sure they have the kind of experience that makes them want to come back, tell their friends, and keep our town buzzing.

We all know how competitive tourism is, especially in Napa Valley. If Calistoga doesn’t keep up, other destinations will happily take our visitors. That means fewer people filling hotel rooms, dining in our restaurants, shopping in our stores, and spending money that directly supports our community. And let’s not forget, the more visitors spend, the more tax revenue the city collects.

Cutting funding to destination marketing would be a step backward. The Chamber has proven that their work brings real results. We need to keep investing in what’s working so Calistoga stays vibrant and successful.

I urge you to keep this funding in place. It’s not just about helping businesses—it’s about keeping our whole community strong. Thanks for your time and consideration.

Name
Scarlett Accurso
Business
Indian Springs Calistoga
Address
1712 Lincoln Ave
Please Add Any Additional Comments
Item #8.1.

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Signature
Item #8.1.

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Destination Marketing Support
As a local business owner, I am asking that you continue supporting the Calistoga Chamber of Commerce’s destination marketing efforts. Simply put, these efforts bring visitors to town, and those visitors keep businesses like mine – and many others – open and thriving. Without that steady stream of tourism, our local economy takes a hit, and that affects everyone, from small shop owners to restaurants, wineries, hotels, and city services that rely on visitor dollars.

The Chamber's marketing efforts—whether it’s digital ads, social media, public relations, or special events—are a big reason people choose to visit here instead of somewhere else. When done right, destination marketing isn’t just about bringing people in; it’s about making sure they have the kind of experience that makes them want to come back, tell their friends, and keep our town buzzing.

We all know how competitive tourism is, especially in Napa Valley. If Calistoga doesn’t keep up, other destinations will happily take our visitors. That means fewer people filling hotel rooms, dining in our restaurants, shopping in our stores, and spending money that directly supports our community. And let’s not forget, the more visitors spend, the more tax revenue the city collects.

Cutting funding to destination marketing would be a step backward. The Chamber has proven that their work brings real results. We need to keep investing in what’s working so Calistoga stays vibrant and successful.

I urge you to keep this funding in place. It’s not just about helping businesses—it’s about keeping our whole community strong. Thanks for your time and consideration.

Name
Carlo Marchiori
Business
Ca' Toga Gallery
Address
1206 Cedar St.

Please Add Any Additional Comments
Item #8.1.

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Signature
Item #8.1.

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Destination Marketing Support
As a local business owner, I am asking that you continue supporting the Calistoga Chamber of Commerce’s destination marketing efforts. Simply put, these efforts bring visitors to town, and those visitors keep businesses like mine – and many others – open and thriving. Without that steady stream of tourism, our local economy takes a hit, and that affects everyone, from small shop owners to restaurants, wineries, hotels, and city services that rely on visitor dollars.

The Chamber's marketing efforts—whether it’s digital ads, social media, public relations, or special events—are a big reason people choose to visit here instead of somewhere else. When done right, destination marketing isn’t just about bringing people in; it’s about making sure they have the kind of experience that makes them want to come back, tell their friends, and keep our town buzzing.

We all know how competitive tourism is, especially in Napa Valley. If Calistoga doesn’t keep up, other destinations will happily take our visitors. That means fewer people filling hotel rooms, dining in our restaurants, shopping in our stores, and spending money that directly supports our community. And let’s not forget, the more visitors spend, the more tax revenue the city collects.

Cutting funding to destination marketing would be a step backward. The Chamber has proven that their work brings real results. We need to keep investing in what’s working so Calistoga stays vibrant and successful.

I urge you to keep this funding in place. It’s not just about helping businesses—it’s about keeping our whole community strong. Thanks for your time and consideration.

Name
Madeline Blumberg
Business
joseph Cellars winery
Address
4455 St Helena Hwy
Please Add Any Additional Comments
Item #8.1.

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Signature
Item #8.1.

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Destination Marketing Support
As a local business owner, I am asking that you continue supporting the Calistoga Chamber of Commerce’s destination marketing efforts. Simply put, these efforts bring visitors to town, and those visitors keep businesses like mine – and many others – open and thriving. Without that steady stream of tourism, our local economy takes a hit, and that affects everyone, from small shop owners to restaurants, wineries, hotels, and city services that rely on visitor dollars.

The Chamber's marketing efforts—whether it’s digital ads, social media, public relations, or special events—are a big reason people choose to visit here instead of somewhere else. When done right, destination marketing isn’t just about bringing people in; it’s about making sure they have the kind of experience that makes them want to come back, tell their friends, and keep our town buzzing.

We all know how competitive tourism is, especially in Napa Valley. If Calistoga doesn’t keep up, other destinations will happily take our visitors. That means fewer people filling hotel rooms, dining in our restaurants, shopping in our stores, and spending money that directly supports our community. And let’s not forget, the more visitors spend, the more tax revenue the city collects.

Cutting funding to destination marketing would be a step backward. The Chamber has proven that their work brings real results. We need to keep investing in what’s working so Calistoga stays vibrant and successful.

I urge you to keep this funding in place. It’s not just about helping businesses—it’s about keeping our whole community strong. Thanks for your time and consideration.

Name
Georg Salzner
Business
Castell
Address
4045 St Helena Highway
Please Add Any Additional Comments
I fully support the Calistoga chamber.

Item #8.1.

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Signature
Item #8.1.

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Destination Marketing Support
As a local business owner, I am asking that you continue supporting the Calistoga Chamber of Commerce’s destination marketing efforts. Simply put, these efforts bring visitors to town, and those visitors keep businesses like mine – and many others – open and thriving. Without that steady stream of tourism, our local economy takes a hit, and that affects everyone, from small shop owners to restaurants, wineries, hotels, and city services that rely on visitor dollars.

The Chamber's marketing efforts—whether it’s digital ads, social media, public relations, or special events—are a big reason people choose to visit here instead of somewhere else. When done right, destination marketing isn’t just about bringing people in; it’s about making sure they have the kind of experience that makes them want to come back, tell their friends, and keep our town buzzing.

We all know how competitive tourism is, especially in Napa Valley. If Calistoga doesn’t keep up, other destinations will happily take our visitors. That means fewer people filling hotel rooms, dining in our restaurants, shopping in our stores, and spending money that directly supports our community. And let’s not forget, the more visitors spend, the more tax revenue the city collects.

Cutting funding to destination marketing would be a step backward. The Chamber has proven that their work brings real results. We need to keep investing in what’s working so Calistoga stays vibrant and successful.

I urge you to keep this funding in place. It’s not just about helping businesses—it’s about keeping our whole community strong. Thanks for your time and consideration.

Name
Kathy and Michael Quast
Business
Roman Spa Hot Springs Resort
Address
1300 Washington St, Calistoga, CA, USA
Please Add Any Additional Comments
Business owners in Calistoga also support our local schools; Boys & Girls Club, Soroptomists, Sharpsteen museum and other organizations that enhance the town. If our businesses don't bring in enough visitors, available dollars and/or donations will also decline, which would be detrimental for all of Calistoga.

Item #8.1.

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Signature
Item #8.1.

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Destination Marketing Support
As a local business owner, I am asking that you continue supporting the Calistoga Chamber of Commerce’s destination marketing efforts. Simply put, these efforts bring visitors to town, and those visitors keep businesses like mine – and many others – open and thriving. Without that steady stream of tourism, our local economy takes a hit, and that affects everyone, from small shop owners to restaurants, wineries, hotels, and city services that rely on visitor dollars.

The Chamber's marketing efforts—whether it’s digital ads, social media, public relations, or special events—are a big reason people choose to visit here instead of somewhere else. When done right, destination marketing isn’t just about bringing people in; it’s about making sure they have the kind of experience that makes them want to come back, tell their friends, and keep our town buzzing.

We all know how competitive tourism is, especially in Napa Valley. If Calistoga doesn’t keep up, other destinations will happily take our visitors. That means fewer people filling hotel rooms, dining in our restaurants, shopping in our stores, and spending money that directly supports our community. And let’s not forget, the more visitors spend, the more tax revenue the city collects.

Cutting funding to destination marketing would be a step backward. The Chamber has proven that their work brings real results. We need to keep investing in what’s working so Calistoga stays vibrant and successful.

I urge you to keep this funding in place. It’s not just about helping businesses—it’s about keeping our whole community strong. Thanks for your time and consideration.

Name
Bobbi Frioli
Business
Consultant
Address
1519 Filmore Street, Calistoga, CA 94515
Please Add Any Additional Comments
The Chamber of Commerce provides valuable services to Calistoga and helps keep our businesses thriving. The Harvest Table, Concerts in the Park, and The Tractor Parade are just a few of the events put on by the Chamber.

Item #8.1.

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Signature
Item #8.1.

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Destination Marketing Support
As a local business owner, I am asking that you continue supporting the Calistoga Chamber of Commerce’s destination marketing efforts. Simply put, these efforts bring visitors to town, and those visitors keep businesses like mine – and many others – open and thriving. Without that steady stream of tourism, our local economy takes a hit, and that affects everyone, from small shop owners to restaurants, wineries, hotels, and city services that rely on visitor dollars.

The Chamber's marketing efforts—whether it’s digital ads, social media, public relations, or special events—are a big reason people choose to visit here instead of somewhere else. When done right, destination marketing isn’t just about bringing people in; it’s about making sure they have the kind of experience that makes them want to come back, tell their friends, and keep our town buzzing.

We all know how competitive tourism is, especially in Napa Valley. If Calistoga doesn’t keep up, other destinations will happily take our visitors. That means fewer people filling hotel rooms, dining in our restaurants, shopping in our stores, and spending money that directly supports our community. And let’s not forget, the more visitors spend, the more tax revenue the city collects.

Cutting funding to destination marketing would be a step backward. The Chamber has proven that their work brings real results. We need to keep investing in what’s working so Calistoga stays vibrant and successful.

I urge you to keep this funding in place. It’s not just about helping businesses—it’s about keeping our whole community strong. Thanks for your time and consideration.

Name
Michael Madden
Business
The Calistoga Depot
Address
1458 Lincoln Ave
Please Add Any Additional Comments
We look forward to co marketing Calistoga for many years to come Item #8.1.

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Signature
Item #8.1.

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Destination Marketing Support
As a local business owner, I am asking that you continue supporting the Calistoga Chamber of Commerce’s destination marketing efforts. Simply put, these efforts bring visitors to town, and those visitors keep businesses like mine – and many others – open and thriving. Without that steady stream of tourism, our local economy takes a hit, and that affects everyone, from small shop owners to restaurants, wineries, hotels, and city services that rely on visitor dollars.

The Chamber's marketing efforts—whether it’s digital ads, social media, public relations, or special events—are a big reason people choose to visit here instead of somewhere else. When done right, destination marketing isn’t just about bringing people in; it’s about making sure they have the kind of experience that makes them want to come back, tell their friends, and keep our town buzzing.

We all know how competitive tourism is, especially in Napa Valley. If Calistoga doesn’t keep up, other destinations will happily take our visitors. That means fewer people filling hotel rooms, dining in our restaurants, shopping in our stores, and spending money that directly supports our community. And let’s not forget, the more visitors spend, the more tax revenue the city collects.

Cutting funding to destination marketing would be a step backward. The Chamber has proven that their work brings real results. We need to keep investing in what’s working so Calistoga stays vibrant and successful.

I urge you to keep this funding in place. It’s not just about helping businesses—it’s about keeping our whole community strong. Thanks for your time and consideration.

Name
Lindsay Faith Weinhold
Business
Calistoga Inn Restaurant & Brewery
Address
1250 Lincoln Avenue, Calistoga CA 94515
Please Add Any Additional Comments
Item #8.1.

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Signature
Item #8.1.

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Destination Marketing Support
As a local business owner, I am asking that you continue supporting the Calistoga Chamber of Commerce’s destination marketing efforts. Simply put, these efforts bring visitors to town, and those visitors keep businesses like mine – and many others – open and thriving. Without that steady stream of tourism, our local economy takes a hit, and that affects everyone, from small shop owners to restaurants, wineries, hotels, and city services that rely on visitor dollars.

The Chamber's marketing efforts—whether it’s digital ads, social media, public relations, or special events—are a big reason people choose to visit here instead of somewhere else. When done right, destination marketing isn’t just about bringing people in; it’s about making sure they have the kind of experience that makes them want to come back, tell their friends, and keep our town buzzing.

We all know how competitive tourism is, especially in Napa Valley. If Calistoga doesn’t keep up, other destinations will happily take our visitors. That means fewer people filling hotel rooms, dining in our restaurants, shopping in our stores, and spending money that directly supports our community. And let’s not forget, the more visitors spend, the more tax revenue the city collects.

Cutting funding to destination marketing would be a step backward. The Chamber has proven that their work brings real results. We need to keep investing in what’s working so Calistoga stays vibrant and successful.

I urge you to keep this funding in place. It’s not just about helping businesses—it’s about keeping our whole community strong. Thanks for your time and consideration.

Name
Sister Marie (Callas)
Business
Holy Assumption Monastery
Address
1519 Washington St., Calistoga, CA 94515
Please Add Any Additional Comments
Thank you for your consieration.

Item #8.1.

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Signature
Item #8.1.

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Destination Marketing Support
As a local business owner, I am asking that you continue supporting the Calistoga Chamber of Commerce’s destination marketing efforts. Simply put, these efforts bring visitors to town, and those visitors keep businesses like mine – and many others – open and thriving. Without that steady stream of tourism, our local economy takes a hit, and that affects everyone, from small shop owners to restaurants, wineries, hotels, and city services that rely on visitor dollars.

The Chamber's marketing efforts—whether it’s digital ads, social media, public relations, or special events—are a big reason people choose to visit here instead of somewhere else. When done right, destination marketing isn’t just about bringing people in; it’s about making sure they have the kind of experience that makes them want to come back, tell their friends, and keep our town buzzing.

We all know how competitive tourism is, especially in Napa Valley. If Calistoga doesn’t keep up, other destinations will happily take our visitors. That means fewer people filling hotel rooms, dining in our restaurants, shopping in our stores, and spending money that directly supports our community. And let’s not forget, the more visitors spend, the more tax revenue the city collects.

Cutting funding to destination marketing would be a step backward. The Chamber has proven that their work brings real results. We need to keep investing in what’s working so Calistoga stays vibrant and successful.

I urge you to keep this funding in place. It’s not just about helping businesses—it’s about keeping our whole community strong. Thanks for your time and consideration.

Name
Maria Reznikova
Business
Maria Concetto Winery
Address
1367 Lincoln Avenue, Calistoga
Please Add Any Additional Comments
I support the Chamber because it has consistently demonstrated that its work delivers real, measurable results. Continued investment in the Chamber’s efforts is essential—they bring valuable customers to Calistoga and play a key role in keeping our community and local businesses vibrant, thriving, and successful.

Item #8.1.

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Signature
Item #8.1.

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Destination Marketing Support
As a local business owner, I am asking that you continue supporting the Calistoga Chamber of Commerce’s destination marketing efforts. Simply put, these efforts bring visitors to town, and those visitors keep businesses like mine – and many others – open and thriving. Without that steady stream of tourism, our local economy takes a hit, and that affects everyone, from small shop owners to restaurants, wineries, hotels, and city services that rely on visitor dollars.

The Chamber's marketing efforts—whether it’s digital ads, social media, public relations, or special events—are a big reason people choose to visit here instead of somewhere else. When done right, destination marketing isn’t just about bringing people in; it’s about making sure they have the kind of experience that makes them want to come back, tell their friends, and keep our town buzzing.

We all know how competitive tourism is, especially in Napa Valley. If Calistoga doesn’t keep up, other destinations will happily take our visitors. That means fewer people filling hotel rooms, dining in our restaurants, shopping in our stores, and spending money that directly supports our community. And let’s not forget, the more visitors spend, the more tax revenue the city collects.

Cutting funding to destination marketing would be a step backward. The Chamber has proven that their work brings real results. We need to keep investing in what’s working so Calistoga stays vibrant and successful.

I urge you to keep this funding in place. It’s not just about helping businesses—it’s about keeping our whole community strong. Thanks for your time and consideration.

Name

MICHAEL QUAST
Business
QUAST
Address
1300 Washington St, Calistoga, CA, USA
Please Add Any Additional Comments
Item #8.1.

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Signature
Item #8.1.

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Destination Marketing Support
As a local business owner, I am asking that you continue supporting the Calistoga Chamber of Commerce’s destination marketing efforts. Simply put, these efforts bring visitors to town, and those visitors keep businesses like mine – and many others – open and thriving. Without that steady stream of tourism, our local economy takes a hit, and that affects everyone, from small shop owners to restaurants, wineries, hotels, and city services that rely on visitor dollars.

The Chamber's marketing efforts—whether it’s digital ads, social media, public relations, or special events—are a big reason people choose to visit here instead of somewhere else. When done right, destination marketing isn’t just about bringing people in; it’s about making sure they have the kind of experience that makes them want to come back, tell their friends, and keep our town buzzing.

We all know how competitive tourism is, especially in Napa Valley. If Calistoga doesn’t keep up, other destinations will happily take our visitors. That means fewer people filling hotel rooms, dining in our restaurants, shopping in our stores, and spending money that directly supports our community. And let’s not forget, the more visitors spend, the more tax revenue the city collects.

Cutting funding to destination marketing would be a step backward. The Chamber has proven that their work brings real results. We need to keep investing in what’s working so Calistoga stays vibrant and successful.

I urge you to keep this funding in place. It’s not just about helping businesses—it’s about keeping our whole community strong. Thanks for your time and consideration.

Name
Jan Sofie
Business
Sofie Contemporary Arts
Address
1407 Lincoln Ave., Calistoga, CA 94515
Please Add Any Additional Comments
Calistoga is absolutely unique and people love it for that - we hear this expressed sincerely and continually at our gallery. But it's imperative to get them here to know that and share in it. This is a huge part of what the Calistoga Chamber of Commerce does. Like everyone, our businesses have experienced 5 or 6 years of unusual difficulty, including evacuations, closures, and negative publicity, beginning with the Tubbs Fire, Item #8.1.

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through Covid, to the Glass Fire and accompanied by multiple rocky cultural, political and economic waters.

But we need to promote the enduring fact that within all of this, in spite all of this, Calistoga is still a haven of peace, beauty and human enjoyment that is within reach. Calistoga is REAL. Please support the Chamber of Commerce's efforts to get this message out. We need your support. Jan Sofie Signature
Item #8.1.

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1 Yudiana Galvan
From: gerry turgeon
Sent: Monday, April 7, 2025 2:04 PM
To: Public Comment
Subject: 4/8 Council Agenda, item 8.1
CAUTION: This email originated from outside of the organization. Do not click links or open attachments unless you recognize the sender and know the content is safe.

Re: five-year funding proposal for Chamber of Commerce, 4/8 City Council Mtg, Agenda Item 8.1 Dear Mayor Williams & Council Members,
I opposed locking-in a 5 year contract in lieu of an annual commitment or even a 2-3 year commitment last time this was presented because I believed at the time that gauging the City's economic prosperity into the future was difficult and at best plain conjecture. I feel this way even more today as the Valley's declining economic outlook has been forecast by a host of experts. I'm of the opinion that 4.4% of TOT translates to a lot of dollars, perhaps too many. I believe that the annual sums proposed (all higher than today's) ranging from $566.500 in year 1 to $637,601 in year 5 represent an ever increasing investment with no guarantee of ROI. I further believe that these City contributions detract from its own annual budget are imprudent and may compromise stability in a climate where TOT declines as projected. I can fully understand why the Chamber requests this strong commitment to its funding as it assures a term of continuity and may streamline their operations to the extent of saving them money in their marketing efforts. I simply ask that the Council review this proposal with diligence, discretion and care to consider safeguards in the face of declining revenue. Please be frugal with our City budget and use it wisely.

Gerry Turgeon
Item #8.1.

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City of Calistoga

STAFF REPORT
To: Honorable Mayor and City Council
From: Rachel Stepp, Deputy City Manager
Meeting: City Council - Apr 08 2025
Subject: Approval of an Exemption to Special Event Duration Limits for Symphony of Flowers by Cavalia
DESCRIPTION:

Consider adopting a Resolution approving an exemption to Calistoga Municipal Code Section

5.18.020 to allow the Symphony of Flowers by Cavalia special event to operate for 115 consecutive days, from May 9 through August 31, 2025, and authorize the City Manager or designee to issue a Special Event Permit with appropriate conditions.

RECOMMENDATION:

Consider Adopting the Resolution
SUMMARY:

The Calistoga Municipal Code Section 5.18.020 defines and regulates special events and imposes a maximum duration of six consecutive days. Events exceeding this limit may only be permitted if the City Manager or the City Council grants an exemption.

Symphony of Flowers by Cavalia is proposed as a ticketed, walk-through floral art installation and sensory experience from May 9 to August 31, 2025, to be held at the Museion Winery and Custom Crush facility, located at 865 Silverado Trail. The event features large-scale floral arrangements, interactive displays, music, and artistic lighting designed to create a unique and family-friendly cultural attraction.

The event would operate with timed admissions, no permanent construction, and daily public access. It will use temporary infrastructure and is designed to comply with all applicable safety and permitting standards.

As the proposed event is 115 consecutive days, it exceeds the limit established by the Municipal Code, the applicant is requesting an exemption, which is permitted under section 5.18.030 of the code, for the City Council to authorize its full duration.

ANALYSIS:

City staff has reviewed the proposal in consultation with the Planning, Fire, Police, and Public Works departments. The applicant has submitted a preliminary operations plan covering topics such as access, parking, and event logistics.

The applicant has indicated that the event aligns with Calistoga’s identity as a destination for art, culture, and nature while also supporting the local economy by generating foot traffic and patronage Item #8.2.

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at nearby businesses. The event will make temporary use of a private facility in a manner designed to minimize impacts on the surrounding area.

At the time of this report, several operational components, such as final site layout, lighting element specifications, updated parking plan, and detailed public safety coordination, are still being finalized in coordination with City staff. Staff expects these items to be completed before the Council meeting and recommends that any approval be contingent upon submission of all required plans and materials.

FINANCIAL IMPACT:

There are staff time costs associated with the interdepartmental coordination required for review and oversight of the event, including involvement from Planning, Police, Fire, and Public Works. This level of coordination is typical for large-scale special events and is covered under the City’s standard review procedures. The applicant has paid the required special event application permit fee. Any additional City staff time or services directly attributable to the event—such as traffic control, inspections, or public safety staffing—will be billed to the event organizer following the City’s cost recovery policies.

No additional appropriation is necessary.

CEQA STATUS:

This action does not meet the definition of a “project” under the California Environmental Quality Act (CEQA).

ATTACHMENT(S):

Resolution Special Event Duration
APPROVAL(S):

Connie Cardenas, Admin. Services Director Approved - Mar 31 2025 Laura Snideman, City of Calistoga | City Manager Approved - Mar 31 2025 Yudiana Galvan, City of Calistoga | City Clerk Approved - Apr 01 2025 Item #8.2.

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ATTACHMENT 1
RESOLUTION NO. 2025-XXX

RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CALISTOGA, COUNTY

OF NAPA, STATE OF CALIFORNIA, APPROVING AN EXEMPTION TO CALISTOGA MUNICIPAL CODE SECTION 5.18.020 TO ALLOW THE

SYMPHONY OF FLOWERS BY CAVALIA SPECIAL EVENT TO OPERATE FOR 115 CONSECUTIVE DAYS, FROM MAY 9 THROUGH AUGUST 31, 2025, AND

AUTHORIZE THE CITY MANAGER OR DESIGNEE TO ISSUE A SPECIAL EVENT PERMIT WITH APPROPRIATE CONDITIONS.

WHEREAS, the Calistoga Municipal Code Section 5.18.020 defines and regulates special events and imposes a maximum duration of six consecutive days. Events exceeding this limit may only be permitted if the City Manager or the City Council grants an exemption; and
WHEREAS, the applicant, Museion Winery and Custom Crush Facility, has submitted a request to host Symphony of Flowers by Cavalia, an immersive floral art and sensory experience proposed to operate for 115 consecutive days, from May 9 through August 31, 2025, at their facility; and
WHEREAS, City staff has reviewed the proposal in consultation with the Planning, Fire, Police, and Public Works departments. The applicant has submitted a preliminary operations plan covering topics such as access, parking, and event logistics; and
WHEREAS, the applicant has indicated that the event aligns with Calistoga’s identity as a destination for art, culture, and nature while also supporting the local economy by generating foot traffic and patronage at nearby businesses. The event will make temporary use of a private facility in a manner designed to minimize impacts on the surrounding area; and
WHEREAS, as the proposed event is 115 consecutive days, it exceeds the limit established by the Municipal Code, the applicant is requesting an exemption, which is permitted under section 5.18.030 of the code, for the City Council to authorize its full duration;
NOW, THEREFORE BE IT RESOLVED by the City Council of the City of Calistoga as follows: that the Calistoga City Council hereby approves an exemption to Calistoga municipal code section 5.18.020 to allow the symphony of flowers by Cavalia special event to operate for 115 consecutive days, from May 9 through August 31, 2025, and authorize the city manager or designee to issue a special event permit with appropriate conditions
PASSED, APPROVED AND ADOPTED this 8
th day of April 2025. I, YUDIANA
GALVAN, CITY CLERK OF THE CITY OF CALISTOGA, HEREBY CERTIFY the foregoing resolution was introduced and passed at a regular meeting of the Calistoga City Council by the following roll call vote:

AYES:

NOES:

Item #8.2.

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ABSTAIN:

ABSENT:

ATTEST: APPROVED:

Yudiana Galvan, CMC, City Clerk Donald Williams, Mayor
Item #8.2.

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