Agenda packet — Carson City Council, June 3, 2025 (part 2 of 3)

J. Medium Term Corporate Notes 20% Maximum

The City may invest in debt securities issued by a corporation organized and operating in the United States or a depository institution licensed by the United States or any state and operating within the United States. Local agencies are restricted by California Government Code to invest in corporations rated in the top three note categories by Moody’s Investor Service, Inc., and/or Standard and Poor’s Corporation, the lowest being a rating category of “A. No more than 5% of surplus funds may be invested in any single issuer. If an issuer is downgraded, an analysis will be prepared showing the City’s exposure and to determine whether the security should continue to remain in the portfolio or sold.

K. State/Municipal Bonds 20% Maximum

The City may invest in bonds issued by the State of California or any local agency in the State of California, including bonds payable solely out of the revenues from a revenue-producing property owned, controlled, or operated by the local agency or by a department, board, agency or authority of the local agency. All bonds must be rated AA or better by Moody’s or Standard & Poor’s. Due diligence must be performed to ensure that the revenues dedicated to the repayment of the bonds and interest cannot be interrupted.

L. Supranational Obligations 10% Maximum

The city may invest in United States dollar -denominated senior unsecured unsubordinated obligations issued or unconditionally guaranteed by the International Bank for Reconstruction and Development of the World Bank (IBRD), International Finance Corporation (IFC), and Inter -American Development Bank (IABD), with maximum remaining maturity of five years or less, and eligible for purchase and sale within the United States. Investments must have a minimum rating of AA by Moody’s and Standard & Poor’s and shall not exceed 30% of the City’s surplus funds, and not more than 5% of the market value of the portfolio may be invested in notes issued by any one supranational.

VIII. Bond Revenue
Bond revenue shall remain separate from the City general fund. These funds shall be invested pursuant to the instructions provided by the bond indenture. Should the bond indenture conflict with this policy, then such investments shall be made in accordan ce with the bond indenture.

IX. Maximum Maturities
To the extent possible the portfolio will attempt to match its investments with anticipated cash flow requirements. Matching maturities with cash flow dates will reduce the need to sell securities prior to maturity, thus reducing a potential realized loss. The portfolio will not directly invest in securities maturing more than five (5) years from the date of purchase pursuant to California Cod e 53601. The weighted average maturity of the portfolio shall not exceed 3 years.

X. Unauthorized Investments
The following investments are of a higher risk factor and therefore are prohibited:
 Common Stocks
 Derivative based instruments
 Repurchase agreements
 Reverse repurchase agreements
 Inverse floaters
 Futures and options
 Mortgage-backed-securities

Any State of California legislative action that further restricts allowable maturities, investment types or percentage allocations, will be incorporated into the City’s Investment Policy and supersedes all previous applicable language.

XI. Investment Pools / Mutual Funds

The Treasurer shall thoroughly investigate any pooled investment funds, including mutual funds. Investment pools and mutual funds shall be evaluated by the following items:

1. A description of eligible investment securities, and a written statement of investment policy and objectives.

2. A description of interest calculations and how it is distributed, and how gains and losses are treated.

3. A description of how the securities are safeguarded (including the settlement processes), and how often the securities are priced, and the program audited.

4. A description of who may invest in the program, how often, what size deposit and withdrawal are allowed.

5. A schedule for receiving statements and portfolio listings.

6. Are reserves, retained earnings, etc. utilized by the pool/fund?

7. A fee schedule, and when and how is it assessed.

8. Is the pool/fund eligible for bond proceeds and/or will it accept such proceeds?

XII. Safekeeping and Custody

Security transactions entered into by the City shall be conducted on a delivery -versus- payment (DVP) basis or if held with the same company from which the securities are purchased, are held in the name of or under the control of the agency and kept in a legally separate trust department.

XIII. Authorized Financial Dealers and Institutions

City shall transact business with financial institutions authorized to provide investment services in the State of California. To further ensure that investments are purchased only through well established, financially sound institutions, A list will be ma intained of approved security broker/dealers selected by credit worthiness, adequate capitalization, and an agreement to abide by the conditions set forth in the City of Carson’s Investment Policy.

All financial institutions and broker/dealers who desire to become qualified bidders for investment transactions will be given a copy of the City’s Investment Policy, and in turn must supply the City Treasurer with the following:

 Current audited financial statements
 A copy of the latest FDIC Call Report or FHLBB Report, as appropriate  Proof of FINRA certification and good standing
 Proof of State or Federal registration or charter, as appropriate  Completed broker/dealer questionnaire
 Certification of having read City’s investment policy  Depository contract
 Proof that brokerage firms are members in good standing on a national securities exchange.
 Must be a member of the SIPC - Securities Investors Protection Corporation

An annual review of the financial condition and registrations of qualified bidders will be conducted by the Treasurer.

XIV. Internal Control

The City Treasurer shall establish appropriate procedures designed to provide proper control over investments and deposits. On an annual basis these controls will be reviewed in conjunction with the annual audit of the city.

This review will assure compliance with
policies and procedures.

XV. Ethics and Conflicts of Interest

The City Treasurer and Deputy City Treasurer shall avoid any transaction that might impair public confidence in the City’s ability to govern and manage the investment of public funds in an effective manner. The City Treasurer, Deputy City Treasurer or any other official charged with the responsibility of making investment decisions shall have no vested interest in any investment being made involving public funds of the City and shall gain no financial benefit from such investment decisions. All participants in the City’s investment process shall seek to act responsibly as custodians of the public trust and shall immediately disclose to the City Council any material financial interests in financial institutions that conduct business within their jurisdiction as well as any large personal financial/investment positions that could be related to the performance of the City
.

XVI. Performance Standards

The investment portfolio shall be designed with the objective of obtaining a rate of return throughout budgetary and economic cycles, commensurate with the investment risk constraints and the cash flow needs

XVII. Reporting

The Treasurer shall render monthly investment reports to the Mayor, City Council, and Finance Director. In addition, the Statement of Investment Policy will be provided annually.

The monthly reports shall include:
 The Par/Face, Cost and Market value of the investment  The classification of the investment
 The name of the institution or entity
 The maturity date
 Percentage of the investment portfolio represented by each investment category  A statement of compliance or manner in which the portfolio is not compliance  A statement as to the ability of the City to meet its expenditure requirements for the next six months or an explanation of why sufficient money may not be available
XVIII. Investment Policy Review

The investment policy shall be reviewed at least annually to ensure its consistency with the overall objectives of SAFETY , LIQUIDITY and YEILD and its relevance to current law, financial and economic trends and to meet the needs of the City of Carson. The City’s investment policy shall be adopted by minute resolution by the City council. This policy shall be reviewed annually by the City Council \Carson Successor Agency and Carson Housing Authority and any amendments to the policy must be approved by the City Council.

XIX. Review of Investment Portfolio

The securities held by the City of Carson must follow Section VII Authorized and Suitable Investments at the time of purchase. Because some securities may not comply with Section VII Authorized and Suitable Investments after the date of purchase, the Treasurer shall at least quarterly review the portfolio to identify those securities that do not comply.

The Treasurer shall report to the City Council, major and critical incidences of noncompliance identified through the review of the portfolio.

XX. Collateralization
Pursuant to Government Code Sections 53652 through 53667, the City requires depositories to post certain types and levels of collateral for public funds above the Federal Deposit Insurance Corporation (FDIC) insurance amounts. The collateral requirements apply to bank deposits and certificates of deposit.

Collateral shall always be held by an independent third party with who the entity has a current written custodial agreement. A clearly marked evidence of ownership (safekeeping receipt) must be supplied to the entity and retained. The right of substitution is granted.

Prepared by: Monica Cooper
City of Carson Treasurer

CITY OF CARSON 701 East Carson Street
Report to Honorable Mayor and City Council
Tuesday, June 3, 2025, 5:00 PM
CONSENT 23. To: Honorable Mayor and City Council From: John Raymond, CRA Executive Director and Assistant City Manager CD Administration Subject: CONSIDER A CONTRACTUAL SERVICES AGREEMENT WITH JPW COMMUNICATIONS, INC.OF CARLSBAD, CALIFORNIA FOR THE DEVELOPMENT AND IMPLEMENTATION OF AN ECONOMICDEVELOPMENT MARKETING PLAN, IN AN AMOUNT NOT TO EXCEED $155,000 I. SUMMARY
The City issued a Request for Proposals for an Economic Development Marketing Plan (RFP 24-020) in September 2024 with responses received in October (Exhibit 1). Fifteen proposals were received. An internal review created a short list of three ﬁrms that seemed to be the best match for Carson. These ﬁrms were reviewed by a panel including the Assistant City Manager-Economic Development, the Community Development Director, and two members of the Economic Development Commission. Interviews were conducted by the ACM, the CD Director, and one commission member due to scheduling issues. A second interview was conducted between the two ﬁnalist ﬁrms, and JPW Communications, Inc. was recommended (Proposal is Exhibit 2, Contract is Exhibit 3). A full list of the ﬁrms that submitted is attached as Exhibit 4.

The scope of this contract is very different from the City's creation of a new oﬃcial logo and seal and the selection of "The Jewel of the South Bay" as the oﬃcial motto. The consultant's efforts will work within that existing framework, as it is typical for cities to already have a brand in place when marketing consultants are engaged, but is largely focused on economic development messaging across a number of industry sectors.

II. RECOMMENDATION
APPROVE A CONTRACTUAL SERVICES AGREEMENT WITH JPW COMMUNICATIONS, INC. OF CARLSBAD,

CALIFORNIA FOR THE DEVELOPMENT AND IMPLEMENTATION OF AN ECONOMIC DEVELOPMENT MARKETING PLAN, IN AN AMOUNT NOT TO EXCEED $155,000, IN A FORM ACCEPTABLE TO THE CITY

ATTORNEY
III. ALTERNATIVES
TAKE another action the City Council deems appropriate.

IV. BACKGROUND
The City issued a Request for Proposals for an Economic Development Marketing Plan in September 2024 with responses received in October. In addition to the research activity, the purpose and scope of the plan was expected to highlight the City’s unique selling points, such as its strategic location, assets, business- friendly policies, demographics, and infrastructure, and showcase the City’s appeal to businesses, developers, investors, and visitors; create proﬁles for the City’s key audiences, such as real estate developers, business owners, investors, and visitors; develop clear, compelling messages, taglines, and positioning statements that effectively communicate the City’s unique advantages and beneﬁts, which should resonate with the identiﬁed target audiences; determine the types of content the City should produce and the most effective channels for distribution, such as social media, email newsletters, trade shows, trade magazines and news publications, websites, etc.; develop a detailed implementation plan with actionable steps, timelines, responsibilities, key performance indicators, and resource requirements; and recommend a system for continuous monitoring, evaluation, and adjustment of the strategy. This would include regularly assessing key performance indicators, gathering feedback, and making data-driven changes to optimize results.

JPW Communications, Inc. ("JPW" or “the Consultant") is a full-service agency located in Carlsbad. Since opening in 2015, JPW has helped more than 60 government agencies solve marketing and communication challenges, many of which were driven by an economic development problem to solve. Economic development activities are often the quiet drivers of what makes or breaks a community and critical to any city's success, yet they are often diﬃcult to quantify. The consultant's team works toward solving government’s communication challenges strategically and creatively. Since its founding in 2015, the consultant has grown from a one-person shop to a team of 11 practitioners who provide creative communication services to government agencies across California and beyond. Selected clients include, for Economic Development Strategy and Implementation: City of San Marcos, City of Palmdale, City of Carlsbad, Innovate78, San Diego Regional Economic Development Council; and, for rebranding: the City of San Marcos, City of Palmdale, California Association of Public Information Oﬃcials, City of Glendora, City of Chino, and City of Tustin.

The consultant applies the Public Relations Society of America's “RPIE” process, which stands for research, planning, implementation and evaluation. Any successful planning effort must begin with research to determine who we need to reach, what motivates them, how they prefer to be communicated with, and what success ultimately looks like. These are just a few of the questions that need to be answered before any collateral should be created or meeting hosted. A list of sample economic development questions that they have investigated with their clients follows:

How can we articulate the possibilities and perks of owning/operating a business here? What businesses, clusters or industries should the city be targeting? How can we cultivate an active business community?
How can we share successes with residents to deepen a sense of Carson pride? Is there a way to make our services more visible to prospective businesses? How can we track and evaluate our efforts to share with council? Research
The research aspect of the Marketing Plan development is one of the most intensive tasks and includes a materials audit, and review of the City's plans and reports. Aligned with the activities noted in the RFP, the consultant has included the following research in their proposal:

In-person kick-off meeting with Carson's project team
Materials audit, plan review and competitive analysis
Stakeholder engagement plan
Community meeting (1)
Focus groups with internal and/or external audiences (up to three) 1:1 meetings with stakeholders (30 minutes each; up to 12) Digital community survey
Presentations (up to three)
Planning
JPW’s planning phase gives them a framework to guide their efforts by setting goals, identifying audience(s), crafting objectives and deﬁning strategies and tactics. Goals are longer-term, broad future statements that talk about the City’s end game, such as an increase interest in owning and/or operating a business in Carson; enhancing the city's talent pipeline for businesses to prosper in place; elevating Carson's reputation as a place to do business, and capitalizing on the 2028 Olympics to increase awareness of the city's business possibilities.

They conduct thorough demographic, geographic and psychographic research and create persona archetypes to understand audiences' underlying motivators and perceptions. This focuses efforts so we will know who we need to engage, what they care about, and what's in it for them. Language preference, access barriers and communication preferences are deﬁned as well. Objectives deﬁne shorter-term outcomes like what opinion or attitude the City wants to foster, what actions we want to inspire, and when we would like change to happen. JPW uses SMART objectives: speciﬁc, measurable, achievable, realistic and time-speciﬁc.

Strategies describe how the City is going to reach its objectives. Examples could include "use LinkedIn to create a connected community of business owners and advocates for Carson" or "educate current businesses about the value of economic development through thoughtfully designed collateral and events." Tactics and tools are the speciﬁc elements the consultant uses to accomplish their work. These activities are the detailed ingredients that serve as a checklist for the implementation phase. The consultant relies on the "PESO" model (paid, earned, shared, and owned media) to examine all potential options to reach target audiences. The consultant’s experience shapes their understanding of what tool will be most effective, and the budget includes activities in all four of these areas, including their staff's implementation support during the startup phase.

Paid media involves purchasing ad space to promote content and reach a broader audience.

Earned media is publicity gained through organic methods such as media coverage, word-of-mouth or social media mentions.

Shared media encompasses content shared across social platforms, encouraging engagement and interaction.

Owned media includes content and platforms fully controlled by the brand, such as websites, blogs and newsletters.

Implementation and Evaluation
This occurs once strategies and tactics are put into place, messages are disseminated, and audiences begin receiving information. The implementation and evaluation phases typically run concurrently, so the consultation can optimize their efforts in response to staff and stakeholder feedback, as well as campaign performance. While the plan is not yet drafted, the consultant have the following initial recommendations that may be included in the approved plan and supported by them for implementation.

Economic development brand and campaign
Graphic design (PowerPoint template(s), fact sheet, newsletter template, social media templates, advertisements)
Style guide
Annual content calendar to guide media outreach, social media and paid advertising Video campaign (quarterly; up to 4 included in estimate) One-day photo shoot
Asset gallery
Media outreach (press releases, op-eds, etc.)
Collateral design (welcome packet for brokers, email campaign, postcard campaign) The initial work of research, planning, and development of the creative and collateral materials is about 5-6 months and the contract includes 12 months of implementation assistance and a budget for ad placements and other media.

V. FISCAL IMPACT
The contract if not to exceed $155,000. Funds are available in account 101-70-780-290-6004.

VI. EXHIBITS

1. RFP 24-020 Economic Development Marketing Plan

2. JPW Communications, Inc. - Proposal

3. JPW Communications, Inc. - Contract Service Agreement

4. RFP 24-020 - Bid Register

Attachments
RFP 24-020 - ECONOMIC DEVELOPMENT MARKETING STRATEGY
JPW Communications Inc. - PROPOSAL
JPW Communications Inc. (2005686.3) - Contract Service Agreement RFP 24-020 - BID REGISTER
RFP 25-004 ECONOMIC DEVELOPMENT MARKETING STRATEGY

1 City of Carson
Purchasing Division
701 E. Carson Street
Carson, CA 90745

REQUEST FOR PROPOSALS NUMBER: RFP 25-004

Notice is hereby given that the Purchasing Manager of the City of Carson will accept proposals for:

ECONOMIC DEVELOPMENT MARKETING STRATEGY

ISSUE DATE: 09/19/2024
PRE-PROPOSAL VIRTUAL MEETING : 09/26/2024 | 11:00 AM
QUESTIONS DEADLINE: 10/03/2024 | 10:00 AM
PROPOSALS DEADLINE: 10/24/2024 | 10:00 AM

PROPOSALS MUST BE SUBMITTED ELECTRONICALLY

No late proposal submittals will be accepted. Proposals received after the deadline established will not be considered. Proposers are strongly encouraged to carefully read the entire RFP and are solely responsible for the timely submittals of complete proposals. The City reserves the sole right to evaluate the proposals submitted, waive any irregularities therein, approve subconsultants, and select or reject proposals, should such action be deemed in the best interest of the City.

All questions or requests for interpretation regarding this solicitation must be submitted online through PlanetBids Vendor Portal Q&A tab within the date and time established. Any City response for this solicitation not submitted through PlanetBids is unauthorized and will be considered invalid. Any attempt to lobby elected officials or city employees during the release date of the solicitation and the announcement of the Notice of Intent to Award, may result in disqualification from the selection process. Please note submittals are not confidential and are subject to release in response to a public records request after negotiations are complete.

Please note, in the event of a conflict between any details included in this RFP 25-004 and any details in PlanetBids, this RFP 25-004 1shall control and govern.

To view other bidding opportunities from the City of Carson, please visit: Bidding/RFP Opportunities (carson.ca.us)

1 RFP 25-004 ECONOMIC DEVELOPMENT MARKETING STRATEGY

2 REQUEST FOR PROPOSAL: RFP NO. 25-004

ECONOMIC DEVELOPMENT MARKETING STRATEGY

Table of Contents

A. Summary -
B. Mandatory/Optional Pre-proposal Meeting -
C. Proposal Submittal -
D. Questions and Addendums -
E. Proposer Qualifications -
F. Procurement Location and Schedule -
G. Other Requirements -
H. Insurance Requirements
I. Cost Proposal -
J. Proposal Opening, Document Review, and Award of Contract -

Project Scope and Specifications -

Additional Documents Available on PlanetBids as Downloads

1. Affidavit of Non-Federal Lobbyist Requirements

2. Affidavit of Non-Collusion and Non-Discrimination

3. Client Reference List

4. Debarment and Suspension Certification

5. W-9 Request for Taxpayer Identification Number and Certification

6. Acknowledgement of Insurance Endorsements

7. Instructions for Entering Electronic Bids

8. Contract Insurance Checklist – Non-Construction

9. Contract for Services Template Long Form (for reference)

RFP 25-004 ECONOMIC DEVELOPMENT MARKETING STRATEGY

3 A. SUMMARY

The City of Carson; hereafter referred to as “City” Community Development Department (Department) is seeking proposals from qualified consultants to develop an Economic Development Marketing Strategy (ED Marketing Strategy). The ED Marketing Strategy will significantly enhance the Department’s marketing efforts towards businesses, developers, site selectors, event organizers, and tourists. It aims to educate and communicate the unique advantages of Carson to these target audiences. By effectively showcasing the City’s strengths, growth plans, and assets, the ED Marketing Strategy will seek to boost investment through business expansions and relocations, new commercial development, redevelopment projects, increased tourism, and a rise in special events hosted in the area. The ED Marketing Strategy will utilize traditional and digital platforms to reach target audiences and maximize impact.

The selected firm will be responsible for designing, developing, and guiding the implementation of an effective ED Marketing Strategy that supports the goals outlined in the City’s Economic Development Strategic Plan. The firm is expected to apply best practices in economic development marketing and gather stakeholder input to ensure the ED Marketing Strategy meets the community’s needs and aspirations.

About the City of Carson

Carson is located less than 20 miles south of Downtown Los Angeles and is part of the South Bay section of the county. Covering an area of 19.2 square miles, Carson has experienced moderate growth, increasing from a population of 61,000 in 1968 to nearly 100,000 residents today.

Carson takes pride in its cultural diversity and is well -connected by air, rail, and freeway. It is conveniently located close to Los Angeles International Airport, Long Beach Airport, the Port of Los Angeles, and the Port of Long Beach. The City is surrounded by four major freeways: the 110, the 405, the 91, and the 710. Carson’s accessibility is unmatched in the Los Angeles-Orange County region.

The City is home to notable landmarks such as Dignity Health Sports Park, where the Los Angeles Galaxy plays; Cal State University, Dominguez Hills; the Porsche Experience Center; the Goodyear Blimp; and the Velo Sports Center. Carson is a Venue City for the 2028 Los Angeles Olympics and a training site for the 2026 FIFA World Cup.

General RFP Policies

The City of Carson reserves the right to make changes in the Request for Proposa l (RFP) as it may deem appropriate. Any and all changes in this RFP shall be made by written addenda, which will be issued to all prospective proposers via PlanetBids . No oral changes will be permitted.

Addenda issued during the proposal process will become a part of the original proposal. All request for proposals must be submitted by the date and time established for the opening of request for proposals. The City of Carson reserves the right to take any action considered to be in the best interest of the City of Carson.

No proposal may be withdrawn for a period of ninety (90) days once proposals have been opened by the Purchasing Manager.

RFP 25-004 ECONOMIC DEVELOPMENT MARKETING STRATEGY

4 No contract exists on the part of the City until the City Council has made the award and a purchase contract has been fully executed. The award, if made, will take place approximately within ninety (90) calendar days after the scheduled proposal opening date.

The City reserves the right to reject any and all proposals received or any parts therein, and to be the sole judge of the merits of each proposal received.

This RFP does not commit the City of Carson to award a contract or to pay any cost incurred in the preparation of any response to the RFP. All responses to this RFP become the property of the City. At such time a selection is made, all responses submitted become a matter of public record and shall be regarded as such, with the exception of those elements in responses which are trade secrets or proprietary, marked as such, and otherwise exempt from disclosure under the Public Records Act. Any changes to the RFP requirements will be made by written addenda via PlanetBids.

Unless expressly stated otherwise, documents must be uploaded in PDF format. It is the Proposer’s responsibility to ensure their proposal documents are properly and timely uploaded onto the City’s online bid management system. Proposals that are missing pages, cannot be opened, etc. may be considered nonresponsive. It is the Proposer’s sole responsibility to contact the City’s online bid management provider (PlanetBids at 818-992-1771) to resolve any technical issues related to electronic bidding, including (but not limited to) registering as a vendor, updating passwords, updating profiles, uploading/downloading documents, submitting an electronic bid/proposal, etc. All questions or requests for interpretation regarding this RFP solicitation must be submitted online through PlanetBids within the date and time specified.

Proposers are not to contact City personnel or Elected Officials with any questions or clarifications concerning this RFP other than through PlanetBids. Any City response for this RFP that is not posted through PlanetBids is unauthorized and will be considered invalid. Proposer is solely responsible for “on time” submission of their electronic bid. The Bid Management System will not accept late bids and no exceptions shall be made. Proposers will receive an e -bid confirmation number with a time stamp from the Bid Management System indicating that their bid was submitted successfully. The City will only receive those bids that were transmitted successfully.

NOTE: E-Bids are sealed and cannot be viewed by the City until the closing date and time. If you need to withdraw your bid, you may do so any time before the bid deadline, by going back into the system and selecting “withdraw”.

B. VIRTUAL PRE-PROPOSAL MEETING

Virtual Pre-proposal meeting mandatory: NO
Virtual Pre-proposal meeting time: 09/26/2024 |11:00 AM Virtual Pre-proposal meeting: Virtual via TEAMS

TEAMS Link: https://teams.microsoft.com/l/meetup-
join/19%3ameeting_MGZmZTYwNzEtZTU5My00ODUyLTllNDQtMmM1MzAxZTNkOTll%40threa d.v2/0?context=%7b%22Tid%22%3a%229cdddbaf-1629-4219-9ebc- a307955c4c3b%22%2c%22Oid%22%3a%224f964efe-4625-411d-983a-16db28b8a5ad%22%7d Dial in by phone: +1 323-647-8603,,22814673# United States, Los Angeles RFP 25-004 ECONOMIC DEVELOPMENT MARKETING STRATEGY

5 Phone conference ID: 228 146 73#

This Virtual Pre-Proposal meeting will be held for the purpose of answering proposer questions.

Attendance is strongly encouraged; but this Virtual Pre -Proposal meeting is not mandatory. You are still welcome to submit a proposal even if you do not attend. The Virtual Pre -Proposal Meeting will be conducted via Microsoft TEAMS and will be recorded.

C. PROPOSAL SUBMITTAL

The proposals must be submitted electronically only.

Proposals must be submitted electronically on PlanetBids no later than 10/24/2024 | 10:00 AM.

Please allow sufficient time to prepare and upload your documents into the electronic bid system prior to the deadline, as the system will lock and not allow entry of proposals after the designated deadline. Any technical questions regarding use of PlanetBids must be directed to PlanetBids.

The Proposal must include the following sections, numbered in accordance with the table below.

Every Proposal must include the Proposer’s name and the City’s RFP No. 25-004.

Required Proposal Sections and Documents
1 Cover Letter. Maximum of two pages serving as an executive summary which shall include an understanding of the scope of services. Required 2 Brief Company Profile . Include general company information including number of employees, location of company headquarters and branch offices, number of years in business and organization, disciplines, and staffing. Describe the general qualifications of the firm as they relate to the work proposed in this RFP.

Required
3 Company Certification and Personnel Verification
Certification, on company letterhead that the person submitting the proposal is authorized to contract on behalf of the prospective contractor.

Examples of authorized persons include owner, partner, or corporate officer. Include name, title, address, and contact information. If proposer is a corporation, certification should include statement that corporation is in good standing with the California Secretary of State. Include general company information and resumes of personnel to be assigned to the engagement
Required
4 Organization and Staffing. Provide a list of the Consultant’s employees, agents, and sub-consultants which the consultant anticipates assigning to this project. This list shall include a summary of the qualifications, licenses, and experience of each individual; and the roles and type of work to be performed by each individual. The City will retain under its agreement with the successful Consultant the right of approval of all persons performing under the agreement.

Required
5 Project Understanding, Work Plan, and Approach . Provide a comprehensive narrative that demonstrates the Respondent’s understanding of the project. The narrative should include an in -depth description of the project and its goals. It should outline a proposed work plan, detailing the tasks and activities to be performed and explaining how these tasks will be executed to achieve the project objectives. The Required
RFP 25-004 ECONOMIC DEVELOPMENT MARKETING STRATEGY

6 narrative should present a detailed timeline highlighting key project milestones. It should list all expected deliverables and describe the anticipated outcomes. Finally, the narrative should explain the project management approach, including strategies for managing resources, timelines, and communications with the City.
6 Subcontractor List (if applicable)
Include the subcontractor’s qualifications and the nature and extent of work to be performed by each subcontractor
Required if
Applicable
7 Relevant Projects/Services with References. Provide three references including the name, address, contact person, and phone number of the municipality/company, the length of time services were provided, and a description of the services provided. If applicable, provide examples of marketing collateral and graphics that your firm created for these clients.

Governmental entities are preferred.

Required
8 Cost Proposal
Provide a detailed breakdown of costs including labor costs with hourly rates, materials and equipment costs (if applicable), ), marketing and promotional materials (if applicable), printing costs (if applicable), and any other costs associated with delivering the required services.

Required
9 Modification, Changes , or Exceptions to the City Contract for Services Template – Long Form (for reference)
Exceptions to the specifications of any proposed items, contract terms and conditions shall be fully described and stated in writing Required if
Applicable
10 Affidavit of Non-Collusion and Non-Discrimination
(download from PlanetBids) Required
11 Affidavit of Non-Federal Lobbyist Requirements
(download from PlanetBids) Required
12 Debarment and Suspension Certificate
(download from PlanetBids) Required
13 Certificate of Compliance with Labor Code Section 3700 (download from PlanetBids)
Required if
Applicable
14 W-9 Request for Taxpayer Identification Number and Certification (download from PlanetBids) Required
15 Acknowledgement of Insurance Endorsements
(download from PlanetBids) Required
16 Contract for Services – Long Form (for reference)
(download from PlanetBids)
Required Upon
Contract Award

D. QUESTIONS AND ADDENDA

All project scope questions must be posted to PlanetBids by the due date and time established.

The City will coordinate responses and post them to PlanetBids (5) five days prior to the RFP deadline for all interested proposers to review.

If discrepancies or omissions are found for this document, the City reserves the right to make such changes as deemed appropriate. Any such changes will be by written addenda, which will RFP 25-004 ECONOMIC DEVELOPMENT MARKETING STRATEGY

7 be posted to PlanetBids no later than five (5) days prior to the proposal deadline. The City reserves the right to extend the proposal deadline.

Type of Question Contact Contact Info
1 Those related to the
Project
PlanetBids Post directly to PlanetBids
under the “Q&A” tab
2 Use of PlanetBids PlanetBids (818) 992-1771
3 City’s Purchasing Process Josilla Togiola
Purchasing Manager
(310) 830-7600 ext. 1237
[email protected]

ONLY the City’s Purchasing Manager may be contacted regarding this solicitation . No other City officers, agents, employees or representatives have authority to respond on behalf of the City.

Contact with unauthorized City personnel or elected officials during the selection process or may result in disqualification.

E. PROPOSER QUALIFICATIONS

Proposers who do not meet the minimum qualifications will be disqualified. Proposers shall clearly demonstrate experience with the following:
• Economic Development: The consultant should have an understanding of economic development marketing and communication principles, trends, and best practices. • Place-Based Marketing: The consultant should have experience in creating a cohesive identity and marketing strategy for communities emphasizing unique attributes, and positioning it effectively in the market via digital, print, and content marketing. • Stakeholder Engagement: The consultant must have experience engaging with various stakeholders – elected officials, business associations, residents, and community leaders.

They should be skilled at conducting surveys, focus groups, and interviews. • Data-Driven Approach: The consultant should have experience reviewing economic data and completing market research to inform marketing strategies.

Awarded contractor and subcontractors (if applicable) must pay the City’s business license tax and submit required insurance documents before execution of the contract.

F. PROCUREMENT LOCATION AND SCHEDULE

Job location: Citywide and Remotely
Job Work Schedule: To be determined upon contract award

G. OTHER REQUIREMENTS

The City’s form contract is required ( reference Contract for Services Long Form ). Specific requirements are outlined in the form contract. This form contract is required upon contract award.

The majority of the work as required herein must be performed by the awarded contractor. The RFP 25-004 ECONOMIC DEVELOPMENT MARKETING STRATEGY

8 work may not be subcontracted to another contractor unless the subcontractor has been included in the Proposal, or a substitution has been approved in writing by the City’s Contracting Officer in advance of work performed.

H. INSURANCE REQUIREMENTS

The selected consultant shall comply with the insurance requirements detailed in the Contract for Services Long Form and as listed below.

If a proposer believes any of the City’s proposed insurance is not appropriate for any reason and/or the requirements warrant an adjustment, City invites submission of a written request with explanation of the same to be submitted prior to 10 days before the bid deadline. City will review the request and if appropriate, will issue and amendment to the insurance requirements as an addendum.

Certificate of Insurance:

Shows GL, Auto, Work Comp and Professional Liability coverages with valid effective dates General Liability: Add’l Insured and Waiver of Subrogation must be checked.

Auto Liability: Add’l Insured and Waiver of Subrogation must be checked.

Workers Compensation: Waiver of Subrogation must be checked. * - if applicable

Description of Operations:

1. City of Carson, its elected and appointed officers, employees, volunteers and agents are additional insured on GL and Auto policies.

2. GL is Primary and Non-Contributory.

3. Waiver of Subrogation endorsement in favor of City of Carson OR in favor of additional insured.

Certificate Holder: City of Carson, 701 E Carson Street, Carson, CA 90745 Insurance Carriers: AM Best rating A- VII or Better
General Liability Provisions:

Coverage form ISO CGL CG 00 01. Minimum limits $1MM per occurrence/$2MM aggregate

GL Endorsements:

1. City of Carson, its elected and appointed officers, employees, volunteers and agents are additional insured OR blanket additional insured endorsement.

2. Primary and Non-contributory endorsement.

3. Waiver of Subrogation endorsement in favor of City of Carson.

Automobile Liability Provisions:

Coverage form ISO CGL CG 00 01. Minimum limits $1MM per occurrence/$2MM aggregate

Auto Insurance Endorsements:

1. City of Carson, its elected and appointed officers, employees, volunteers and agents are additional insured OR blanket additional insured endorsement.

2. Waiver of Subrogation endorsement in favor of City of Carson.

Worker’s Compensation Provisions:

Coverage for statutory limits for workers compensation. Minimum limit of $1MM for Employer Liability.

RFP 25-004 ECONOMIC DEVELOPMENT MARKETING STRATEGY

9 Waiver of Subrogation endorsement in favor of City of Carson.

G. COST PROPOSAL

Consultants must provide everything necessary at their own expense including, and not limited to, labor, materials, and equipment required to perform and complete the required work.

The lump sum bid price must include all necessary materials and fees to provide the required services. Permits, licenses and fees must be obtained at the awarded contractor’s sole expense. Federal taxes must not be included, as the City is exempt from paying federal taxes.

However, the City does pay Sales Tax on the purchase of items, which must be included as a separate line within the total bid price.

The following costs will not be allowed: additional charges such as fuel surcharges and mileage rates, fines, entertainment, advertising, and any costs considered inappropriate for reimbursement from taxpayer money.

Include hourly rates for additional work which may be authorized by the City’s Contract Officer.

I. PROPOSAL OPENING, DOCUMENT REVIEW, AND AWARD OF CONTRACT

All proposals will be opened publicly in the Office of the City Clerk on the date and time established.

Proposals will be evaluated on the basis of the response to all provisions of the RFP. The award, unless all proposals are rejected, shall be pursuant to Carson Municipal Code (CMC) Section 2611(c) (Professional Services Procurement) and shall be based on (i) demonstrated competence, the professional qualifications necessary for satisfactory performance of the required services; (ii) a fair and reasonable price; and (iii) evidence that the person or firm carrying out contract responsibilities possesses the expertise and experience to perform the requisite professional services, as more particularly set forth in the evaluation criteria tables below.

The City reserves the right to modify the evaluation criteria as deemed appropriate prior to the commencement of evaluation.

RFP 25-004 ECONOMIC DEVELOPMENT MARKETING STRATEGY

10 • The City may hold interviews with respondents prior to a final section of the project contractor. Such interviews may be conducted in person or by electronic means. The City reserves the right to make such additional investigation as it deems necessary to establish the competence and financial stability of any firm submitting a proposal.

Cost Submission

Costs must be submitted as a separate PDF document.

Cost Submission must include:
• Entity name
• All categories of staff (not staff name) that may perform services as a single hourly not-to- exceed rate, including Project Manager, support staff and designated subconsultants. • Hourly rates shall be submitted as a set rate, not a range. • Include overtime hourly rates where applicable.
• Include pricing for any additional billing requirements, if applicable. • The City does not provide reimbursement for business- or travel-related expenses; therefore, such costs must be absorbed in the hourly rate fee structure. Any language related to travel reimbursement and/or price increases shall be stricken from the document by the City and if not stricken, shall be deemed invalid.
• Pricing shall remain firm for the entire term of the contract. • The City reserves the right to negotiate final pricing with selected firm(s), to ensure a fair and reasonable price is agreed upon.

Prevailing Wage is not required nor applicable to this RFP.

Proposal Evaluation Criteria Maximum Points
1 The firm’s demonstrated competence, adherence to the RFP requirements, an d the overall quality, completeness, and presentation of the proposal. 10 2 The firm’s demonstrated understanding of the project scope and objectives outlined in the RFP.
15 3 The relevant experience and qualifications of the firm, including key personnel and subcontractors.
30 4 The firm’s project management plan and approach to successfully completing the project.
20 5 The reasonableness and competitiveness of the proposed cost. 10 6 The proposed project timeline, milestones, and deliverables. 15 Total Maximum Points 100

RFP 25-004 ECONOMIC DEVELOPMENT MARKETING STRATEGY

11 PROJECT SCOPE OF SERVICES

ECONOMIC DEVELOPMENT MARKETING STRATEGY
RFP 25-004

The following includes a summary and sample of the project scope of services. Respondents may propose alternative approaches or methodologies to the sample of scope of services, provided they meet the City’s deliverable requirements and objectives.

A. Research and Discovery

1. Complete a scan to establish a baseline understanding of the City’s past and current marketing strategies.

2. Review relevant documents, such as the City’s Economic Development Strategic Plan and the 2040 General Plan, to understand Carson’s vision, economic and community development goals, and opportunities and challenges.

3. Develop and implement a stakeholder engagement plan to gather insights and feedback.

Activities may include, but are not limited to:
a. Holding a town hall-style meeting with business leaders, commercial real estate brokers, and large property owners.
b. Facilitating a roundtable discussion with members of the City’s executive team. c. Presenting findings and recommendations to local elected officials and commissioners.
d. Organizing workshops, focus groups, surveys, and other feedback mechanisms.

B. ED Marketing Strategy

1. Highlight the City’s unique selling points, such as its strategic location, assets, business- friendly policies, demographics, and infrastructure. These elements should showcase the City’s appeal to businesses, developers, investors, and visitors.

2. Create profiles for the City’s key audiences, such as real estate developers, business owners, investors, and visitors.

3. Develop clear, compelling messages, taglines, and positioning statements that effectively communicate the City’s unique advantages and benefits. These messages should resonate with the identified target audiences.

4. Determine the types of content the City should produce and the most effective channels for distribution, such as social media, email newsletters, trade shows, trade magazines and RFP 25-004 ECONOMIC DEVELOPMENT MARKETING STRATEGY

12 news publications, websites, etc.

5. Develop a detailed implementation plan with actionable steps, timelines, responsibilities, key performance indicators, and resource requirements.

6. Recommend a system for continuous monitoring, evaluation, and adjustment of the strategy.

This includes regularly assessing key performance indicators, gathering feedback, and making data-driven changes to optimize results.

C. Creative Assets and Collateral

1. Create multipurpose graphics, templates, and collateral for newsletters, social media posts, websites, fact sheets, ads, and opportunity site flyers. Ensure assets are adaptable across different campaigns and channels and easily updated for future use.

The selected consultant(s) will be expected to deliver the following:

1. Report summarizing the findings of the research and discovery phase.

2. Detailed Economic Development Marketing Strategy document including implementation plan.

3. Creative assets and materials to support marketing initiatives.

The Department expects the selected firm to deliver a comprehensive, user-friendly, and actionable ED Marketing Strategy ready for immediate implementation. Proposals may also include an optional project scope and cost proposal for implementation support. If the Department chooses to proceed with this optional scope, it will collaborate with the selected firm to integrate these additional services into a single contract.

City of CarsonEconomic Development Marketing Strategy
RFP 24-020
October 24, 2024

1 TABLE OF CONTENTS 02 Cover Letter
04 Brief Company Profile
09 Company Certifications and Personnel Verification
11 Organization and Staffing
21 Project Understanding, Work Plan and Approach
30 Subcontractor List
32 Relevant Projects/Services with References
22 Cover Letter

CITY OF CARSON
701 CARSON ST B24, CARSON, CA 90745
OCTOBER 24, 2024
Dear Josilla,
We are honored to submit our proposal in response to the City of Carson's RFP for economic development marketing and strategy services. Our work with regional economic development partnerships and Southern California cities has informed our opinion that the prosperity of a community and economic development efforts are inextricably linked.

The work you've set out to do to attract businesses, create a sense of place in Carson, and articulate what makes your community special will prepare it for decades of success.

And, we would love to help you do it.

MEET JPW
JPW is a full-service and deliberately boutique agency that serves government clients exclusively and enthusiastically.

Our team of 11 has worked in and alongside government agencies, so we understand the realities of your world as much as we appreciate the dedication of public servants who serve communities dutifully, and often in the background of daily activities.

THE JPW DIFFERENCE
With JPW, you'll get:
• One of only three internationally certified public engagement professionals (IAP2) in California to ensure we hear from all voices in your community (not just the loud ones) • Experienced marketers with extensive expertise creating and implementing economic development brands that advance a city's vision for its future
• Integrated in-house design, videography and photography services to amplify your new economic development messaging once we have an approved strategy in place 3 OUR PROCESS
From comprehensive city brands to the smallest of social media campaigns, we apply the Public Relations Society of America's gold-standard RPIE process that stands for research, planning, implementation and evaluation. We know that we must understand a situation before we can share it effectively with the public, so we are pleased that research is already embedded into your scope of work.

PAST SUCCESS
As a preview of the case studies that follow on page 32, our team has experience working with the following agencies on similar projects to those noted in your RFQ:
• "Innovate78" (regional economic development brand): focus groups, stakeholder interviews, strategic marketing plan development, graphic design, video production, photography, monthly blogs and newsletters, event planning, collateral design, community engagement, social media planning and implementation, reports • City of Chula Vista (economic development brand, campaign): strategic marketing plan development, graphic design, video production, photography, media relations, paid advertisements, social media • City of Eastvale (economic development brand, campaign): focus groups, stakeholder interviews, strategic marketing plan development, graphic design, photography, website design, collateral design, social media planning and implementation, reports
• City of San Marcos (economic development brand, campaign): strategic marketing plan development, graphic design, video production, photography, blogs and newsletters, social media planning and implementation

THE FINE PRINT
JPW is a proud woman-owned business, as well as a certified Disadvantaged Business Enterprise (DBE) and Small Business Enterprise (SBE). We are headquartered in Carlsbad (San Diego County).

Please contact me directly at [email protected] or (760) 683-8395 x700 should you have any questions.

We look forward to hearing from you. Thank you for your consideration.

Jenny Windle, Founder and CEO

4 Brief Company Profile
4 5
Hi there, we
are JPW.

Meet Jenny Windle, our founder and CEO, as she explains why she created JPW nine years ago.

SPOILER ALERT: When she worked as a PIO, she was usually disappointed by consultants who either lacked the creativity she needed or did not understand the realities of government communications. So, she decided to create the firm she always hoped to hire. Now, JPW is a team of 11 with unparalleled experience and passion for helping government agencies communicate better 6 A staff born from
government, for
government

ABOUT US
Allow us to introduce ourselves. JPW was born from the need for a communications firm that offers the rare combination of exceptional service, creative ideas and strategic solutions that can only come from firsthand service in the public sector. We serve government enthusiastically and exclusively, and that means that we understand the challenges you face, why they matter, and how to solve them.

OUR HISTORY
JPW was founded in 2015 by long-time government communicator Jenny Windle, and we have grown to a team of 11 like-minded experts that provides award-winning services for government agencies. Together, we bring 75 years of collective experience working inside and alongside cities, counties, states and special districts. We do this because we believe that public agencies deserve the very best in communication services.

THE JPW EXPERIENCE
We balance big ideas with practical applications designed just for government, and the result is strategic communication that actually works.

OUR VISION
We imagine a world where communities and local government understand each other and work together for the greater good.

7 Meet JPW.

Economic
development matters.

JPW is a full-service agency located in San Diego County, with one location Carlsbad to be specific, so we are just a short drive from Carson. Since we opened nine years ago, we have helped more than 60 government agencies solve marketing and communication challenges, many of which were driven by an economic development problem to solve. We are a team of 11 expert communicators, who are passionate about solving government’s communication challenges strategically and creatively, and we look forward to working as an extension of your team to do the same for Carson.

Difficult to quantify, yet critical to any city's success, economic development activities are often the quiet drivers of what makes (or breaks) a community. We believe in the power of data-driven strategies and storytelling, which can unite into an authentic, aspirational and motivational personality for economic development outreach. From brokers to business owners, Carson is a place worth investigating. And for residents, Carson is a place to proudly call home. Our aim in the following pages is to outline our approach and enthusiasm for developing and implementing an economic development strategy that will reflect Carson's history and optimistic future.

MEET JPW
8 STRATEGIC COMMUNICATIONS COMMUNITY OUTREACH
Planning and research
Crisis management
Target audience segmentation
Message and persona development
SWOT analysis
Competitive landscape analysis
Community surveys, focus groups/interview
Communications, materials and branding audit
Outreach process design
Community engagement strategies
Public meeting design and implementation
Meeting facilitation
Construction marketing and outreach
Surveys, stakeholder interviews focus groups
Multicultural outreach
Pop-up outreach events

MARKETING & CAMPAIGNS MEDIA
Campaign research, planning and implementation
Economic development campaigns
Branding and graphic design
Behavior change campaigns
Persona creation
Paid media ad planning
Social media campaigns
Video production and photography
Media and public relations
Social media campaigns
Social media planning
Social media graphic design
Public relations
Press release writing
Media relations
Media lists
Media pitching
Copywriting

PUBLIC PARTICIPATION CREATIVE
Outreach strategy planning
Public meeting design and implementation
Meeting facilitation
Prop 218 outreach
Construction marketing and outreach
Survey development; stakeholder interviews; focus
groups

NEPA, CEQA
Graphic design
Branding and rebranding
Logo design
Videography
Photography
Social media design
Newsletter template design
Style guides
Interactive digital toolkits
Full service,
and at your
service
T eam JPW has the strategists, marketers,
copywriters, multimedia designers and project
managers the City of Carson needs to
communicate the opportunities of your
economic development strategy and engage
businesses, residents and prospects alike. We
are also proud to note that Susanne Bankhead,
our senior vice president and partner, is one of
only three certified public participation
professionals in California. Coupled with our in-
house design team that includes videography
and photography offerings, we are truly a full
service agency.
9 Company Certification
& Personnel Verification
9 1010
Company Certification &
Personnel Verification
OCTOBER 24, 2024
I certify that on behalf of JPW Communications, Inc. I am authorized to contract with the City of Carson for services described in RFP 24-020. JPW Communications, Inc. is also in good standing with the California Secretary of State.

Our headquarters are located at:
2710 Loker Avenue, W.

Suite 300
Carlsbad, CA 92010
jpwcomm.com | 760-683-8395
We are a certified disadvantaged business enterprise or DBE (#46442, Los Angeles County Metropolitan Transportation Authority), as well as a certified micro business (#2025339, California Department of General Services).

Please refer to pages 5-8 for general company information, and we have included our team's résumés in the following "Organization and Staffing" section for easy review within the context of our organizational chart.

Jenny Windle
Founder and CEO
JPW Communications, Inc.

11 Organization &
Staffing
11 12
Our Team
One of JPW’s biggest differentiators is our people.

We are a specially curated group of government
communicators who deeply understand the
nuances of working in the public space. We have
hand-selected the following team to work with the
City of Carson based on their direct economic
development experience and expertise. Our team
is designed to scale as needed.

PROJECT TEAM
Jenny Windle
Founder and Ceo
Susanne Bankhead
Partner and Sr. Vice President
Leslie Spring
Senior Director
Baylee Akins
Senior Manager*
Molly Schellenger
Senior Multimedia Designer
Kit Caldwell
Multimedia Designer, Videographer and
Photographer
Natalia Speedon
Specialist
Lauren Bonanno
Coordinator
*Project manager offering day-to-day support
13 JENNY WINDLE

FOUNDER AND CEO
(STRATEGIC COUNSEL/OVERSIGHT)
We never know where the process will take us.

Jenny Windle, MPA, is one of California’s most
experienced and well-respected government
communication professionals and brings more than 25
years of award-winning experience to her firm, JPW
Communications.

Prior to starting the firm, Jenny served as an in-house government communicator for 18 years working for local
cities and special districts in California, including serving as the director of marketing and communications for the Port of San Diego.

In 2015, she launched JPW after repeatedly being
disappointed by consultants who overpromised,
underdelivered and simply didn’t understand (or have
passion about) local government communications.

Since then, she’s grown JPW from a one-person shop to
a thriving team of 11 practitioners who are dedicated to helping serve the greater good by providing
exceptionally creative communication services to
government agencies across California and beyond.

EDUCATION
Cal State University, Northridge
Master’s in Public Administration
Western Washington University
Bachelor’s of Arts in Communications
California State University, Fresno
Certificate in Economic Development

PROJECT EXPERIENCE
Economic Development Strategy and
Implementation: City of San Marcos, City of
Palmdale, City of Carlsbad, Innovate78, San Diego
Regional Economic Development Council
Strategic Communications Planning: City of San
Marcos, Western Municipal Water District, Rancho
California Water Agency, Long Beach Water
Department, County of San Diego
Rebranding: City of San Marcos, City of Palmdale,
California Association of Public Information Officials, City of Glendora, City of Chino, City of Tustin
Public Engagement Planning: San Diego County
Water Authority, Sacramento Sewer District,
Olivenhain Municipal Water Department
Behavioral Change Campaigns: San Marcos Unified
"Let's Face it Together," mental health campaign;
County of San Luis Obispo "Central Coast Clean" anti-
littering campaign; County of Marion "Marion
Resourcers" recycling campaign
14 SUSANNE BANKHEAD
PARTNER AND SR. VICE PRESIDENT
(PUBLIC ENGAGEMENT STRATEGY)
You know the hype man at concerts? That’s
Susanne at a public meeting.

Susanne has spent more than 20 years excelling in
community engagement and has served at the helm of
several complex, high-stakes projects in San Diego like the Mid-Coast Trolley Project, the Terramar Area Coastal Improvement Project, the Ocean Street Beach Access
Project and the Plaza de Panama Project.

Today, she uses that expertise at JPW to lead community engagement and strategic planning efforts. She believes every engagement is an opportunity to build trust and
enjoys finding ways to boost public participation.

Recognized as an industry leader, Susanne has
successfully collaborated with community groups,
elected officials and other stakeholders.

Prior to joining JPW, Susanne served as the community
relations manager for the City of Carlsbad, where she
managed operations for a 12-person team dedicated to
keeping internal and external audiences informed. She
previously worked for two public affairs firms developing and executing communication and outreach programs.

EDUCATION
Cal State University, Long Beach
Masters in Kinesiology
Arkansas State University
Bachelor of Arts in Kinesiology
International Association of Public Participation Certified Public Participation Professional (CP3)
One of only three certified professionals in the state of California

PROJECT EXPERIENCE
Community outreach planning: SANDAG, City of San
Marcos, City of Carlsbad City Hall project, San Diego
Coastal Rail Trail, Jamul Indian Village, Otay Mesa
community plan
Construction outreach: City of San Marcos Creek
District Project, City of Encinitas Streetscape Project, San Diego County Water Authority Hydropower
Project
Communications strategic planning: Sacramento
Sewer District, Western Municipal Water District, City
of Tustin, City of Encinitas, County of San Diego, Long Beach Water Department
15 LESLIE SPRING

SENIOR DIRECTOR
(STRATEGIC PLANNING, PROJECT OVERSIGHT)
Strategies and tactics are her love languages.

Leslie Spring is an accomplished marketing and
communication expert with experience in the public and
private sectors. She is adept at creating and
implementing successful strategic communications
plans that drive results.

Before joining JPW Communications, she worked in
higher education developing strategic marketing plans
and campaigns that deepened community engagement
and advanced cohesive brand narratives.

At JPW, she marries her journalism and advertising
background with a public service perspective to craft
communication strategies that work for government
clients. Her specialties include branding and identity
development, project management, social media, digital
advertising, content development and community
engagement.

Leslie oversees JPW's creative team to ensure that all
materials are on-brand and on-point to meet clients'
marketing and operational objectives.

EDUCATION
California Polytechnic State University, San Luis Obispo Bachelor of Science in Journalism

PROJECT EXPERIENCE
Economic Development Strategy and
Implementation: City of Carlsbad, City of San
Marcos, Innovate78, San Diego Regional Economic
Development Council
Strategic Communications Planning: City of San
Marcos, Western Municipal Water District, Calleguas
Municipal Water Districts
Branding: Innovate78, City of Glendora, City of Chino,
City of Tustin
Behavioral Change Campaigns: County of San Luis
Obispo "Central Coast Clean" anti-littering campaign;
Calleguas Municipal Water District, drought
awareness
16 BAYLEE AKINS

SENIOR MANAGER
(PROJECT MANAGEMENT, IMPLEMENTATION)
Old methods don't open new doors.

In her six years of experience, Baylee has managed
comprehensive marketing and communications
campaigns for public sector industries in education,
environment, health services, transportation, water and more. While she’s ready to take on any project, her
passion is developing strategic messaging and marketing initiatives to elevate brands, agencies, and stories to drive behavior change and awareness campaigns
Prior to JPW, she leveraged her varied experience to
successfully serve clients such as Orange County
Stormwater; San Francisco Municipal Transportation
Agency; SANDAG; San Diego County Office of Education;
and San Diego State University, School of Journalism and Media Studies
She is driven to help public sector agencies tell their stories and spread their messages; if you’re at a loss for words, she will help you find them.

EDUCATION
San Diego State University
Bachelor of Arts in Journalism
Emphasis in Public Relations
Minor in Television, Film and New Media
UC San Diego Extension
Copyediting Certificate Program

PROJECT EXPERIENCE
Economic development campaigns: City of San
Marcos, Innovate 78, City of Eastvale
Branding: City of Glendora, City of Chino, Western
Municipal Water District
Campaigns: "Landscape is Change," Calleguas
Municipal Water District, "Let's face it together,"
San Marcos Unified School District
17 MOLLY SCHELLENGER
SR. MULTIMEDIA DESIGNER
(BRANDING, GRAPHIC DESIGN)
Every great design begins with an even
better story.

Molly is a graphic designer with a broad range of
experience in print and digital design across public and private sectors. She is passionate about working on
projects that promote environmental sustainability and
inform communities in creative and engaging ways.

Prior to joining JPW Communications, Molly worked as a
graphic designer for the City of San Marcos elevating
their brand and creating collateral for a variety of print, digital and online projects. She also designed for a variety of private and public sector clients including 826
Valencia; UC Davis; and the cities of Long Beach, Agoura Hills and Eastvale.

Molly brings a keen sense for creating impactful designs that capture the audience’s attention and promotes
positive change.

EDUCATION
University of California, Davis
Bachelor of Arts in Visual Communication & Design
Minor in Professional Writing

PROJECT EXPERIENCE
Collateral design; graphic design; campaign
development; City of San Marcos (Creek Project)
Landscape guide with custom illustrations,
"Landscape is Change" campaign; Calleaguas
Water District
Marketing materials, illustration and social media
graphic development; Long Beach Water
Department
Branding and identity development and
implementation; City of Agoura Hill
Economic development marketing campaign
identity; City of Eastvale
18 KIT CALDWELL

MULTIMEDIA DESIGNER
(GRAPHIC DESIGN, VIDEO & PHOTO)
She’s a triple threat with her design, video and
photography skills.

Kit is a talented omnichannel designer with a broad range of experience that spans video production, graphic
design, web development and photography. She is self-
motivated and driven and strives to push design
boundaries for the public sector. It brings her great joy to inform communities in creative and engaging ways.

Prior to joining JPW Communications, Kit worked as an
omnichannel digital designer for Veda Data Solutions and a videographer for BAM The Agency.

Kit's ability to create complementary designs for alltypes of media allows her clients' messages to shine.

EDUCATION
Ball State University
Bachelor of Arts in Video and Audio Production

PROJECT EXPERIENCE
Economic development: Innovate78, City of San
Marcos
Video production and social media graphic design;
Santa Ana Valley Project Authority
Video production and graphic design; North County
Transit District
Video production and graphic design; City of
Encinitas (Streetscape Project)
Video production and graphic design; City of San
Marcos (Creek Project)
19 NATALIA SPEEDON

SPECIALIST
(IMPLEMENTATION)
A life is not important except in the impact it
has on others.

Natalia is a rising star in the field of marketing and public relations with experience in the non-profit and private sectors. She is passionate about projects that connect
communities in creative, engaging and inspiring way
Prior to joining JPW Communications, Natalia worked as
a volunteer coordinator and brand ambassador for
MainStreet Oceanside, an organization dedicated to the
vision of making MainStreet Oceanside a pedestrian-
friendly community with unique and exciting attractions, including daytime and evening activities for residents and visitor
Natalia is excited to make an impact in the lives of
individuals, and her work represents her ability to inspire residents to become members of their community and
adopt the culture of the place where they live.

EDUCATION
Saint Mary’s College
Bachelor of Arts in Communications Studies
Minor in Sociology

PROJECT EXPERIENCE
San Marcos Creek “Ask Me Anything” video series;
City of San Marcos
State of the City presentation production; City of
Encinitas
60th Anniversary social media and video
production; City of San Marcos
Innovate 78 marketing and social media campaign;
cities of Carlsbad, Escondido, Oceanside, San
Marcos
Community rebranding; City of Chino
Community rebranding; City of Glendora
20 LAUREN BONANNO

COORDINATOR
(IMPLEMENTATION)
Creativity is intelligence having fun.

Lauren has a passion for working in marketing and
communications. She is naturally creative and has great observational skills which helps her to identify client needs. Most of all, she is a strategic thinker and is excited to constantly learn new things. Her background and
education in Business Marketing has driven her curiosity to promote public sector programs.

Lauren developed her abilities in client services and
project management at her previous role for a real estate investment company. Additionally, she worked with the
marketing team to create social media content, sharpen
her writing skills through campaigns, and grow the brand through client experience. Her experience working
closely with clients and audiences has brought her to
work with the public sector with an aspiration to grow
and connect with communities at large.

At JPW, Lauren brings a spark of enthusiasm and
optimism to create outstanding work in
communications and marketing. Her specialties include
strategic thinking, storytelling, adaptability, and creative problem solving.

EDUCATION
San Diego State University
Bachelor of Science in Business Marketing

PROJECT EXPERIENCE
Develop social media concepts for emerging
trends; Eastern Municipal Water District
Assist with app launch; City of San Marcos
Create website landing page content, graphics and
icons; City of San Marcos
Create content for outreach collateral
materials; City of San Luis Obispo
Track public inquiries and public outreach
contacts; City of San Luis Obispo
21 Project Understanding,
Work Plan & Approach
21 22
Our ApproachA PLAN BY ANY OTHER NAME...

Developing an economic development marketing strategy takes a unique mix of discovery, strategic thinking, project management skills and political acumen. It also requires an extraordinary amount of patience and an obsession with getting it right.

At JPW, we're experienced with developing award-winning economic development brands and strategies that support a city's overall vision for their community. Needless to say, we are thrilled at the prospect of helping the City of Carson craft new ways to attract businesses, amplify its reputation, and advance a cohesive economic development strategy.

We appreciate that your scope of work includes dedicated efforts to collaborate and build consensus, as this is imperative to any plan's success. When this is not the case, plans tend to land in the "receive and file" pile, and wind up collecting dust on a shelf. Sadly, we've seen it happen, but look forward to working alongside your team to craft a plan that will spark meaningful results.

A SLICE OF R-PIE
For projects large and small, we apply the Public Relations Society of America's gold-standard RPIE process that stands for research, planning, implementation and evaluation. We believe that any successful planning effort must begin with research; otherwise, we will be unsure of who we need to reach, what motivates them, how they prefer to be communicated with, and what success ultimately looks like. These are just a few of the questions that we need to answer before any collateral should be created or meeting hosted. Before explaining each phase in greater detail, we wanted to share a list of additional economic development questions that we have investigated with our clients:
• How can we articulate the possibilities and perks of owning/operating a business here? • What businesses, clusters or industries should we be targeting? • How can we cultivate an active business community?
• How can we share successes with residents to deepen a sense of Carson pride? • Is there a way to make our services more visible to prospective businesses? • How can we track and evaluate our efforts to share with council? 23 Situation Analysis
As one of the more business friendly cities in Los Angeles County, Carson has a notable opportunity to maximize its location as a geographic hub, reputation as a business friendly city, pipeline of talent from in-market institutes of higher education, and lower tax rates than neighbors. Carson also has the benefit of regionally reasonable housing prices, as well as family-oriented services, which open possibilities for people to possibly live and work in the same town (a dream for any Angeleno).

Our approach aims to tout the specifics of what makes Carson a great place to do business, and also, we will look to uncover the intangible traits of your town to give your economic development efforts a personality. When these combine, we find that business owners can envision their successful ventures, brokers have points to highlight and residents are reassured that their town is planning for the future.

The clients shown here are just a sample of the cities and agencies that we've worked with on similar initiatives, so rest assured, we are ready to help you too.
24 Research

ANALYZING THE SITUATION
Aligned with the activities noted in your RFP, we recommend the following research that are included in our cost estimate. Given the importance Carson's economic development has on its future, we want to make sure that we are informed, oriented and engaged with as many voices as possible. • In-person kick-off meeting with Carson's project team • Materials audit, plan review and competitive analysis • Stakeholder engagement plan
• Community meeting (1)
• Focus groups with internal and/or external audiences (up to three) • 1:1 meetings with stakeholders (30 minutes each; up to 12) • Digital community survey
• Presentations (up to three)
Starting in this phase, we suggest bi-weekly or monthly project update meetings, depending on your team's presence, to calibrate and prioritize our efforts.

Estimated timeline: 2 months (subject to scheduling of meetings) Deliverables: Research presentation with analysis, insights and recommendations 24 25
Planning

SETTING GOALS & OBJECTIVES
After research, we move into the planning phase to take what we've learned and begin crafting meaningful solutions. Our planning phase gives us a framework to guide our efforts by setting goals, identifying audience(s), crafting objectives and defining strategies and tactics.

Goals are longer-term, broad future statements that talk about our end game, such as:
• Increase interest in owning and/or operating a business in Carson • Enhancing the city's talent pipeline for businesses to prosper in place • Elevate Carson's reputation as a place to do business • Capitalize on the 2028 Olympics to increase awareness of the city's business possibilities Audience definition ensures that the tactics we select to accomplish our work are in sync with who we are trying to reach. We conduct thorough demographic, geographic and psychographic research and create persona archetypes to understand audiences' underlying motivators and perceptions. This focuses our efforts so we know who we need to engage, what they care about, and what's in it for them. Language preference, access barriers and communication preferences are defined as well.

Objectives define shorter-term outcomes like what opinion or attitude we want to foster; what actions we want to inspire, and when we'd like change to happen. At JPW, we always use SMART objectives that are specific, measurable, achievable, realistic and time-specific.

Strategies provide the road map to our objectives and describe how we are going to reach our objectives. Examples could include "use LinkedIn to create a connected community of business owners and advocates for Carson" or "educate current businesses about the value of economic development through thoughtfully designed collateral and events."
Finally, tactics and tools are the specific elements used to accomplish our work. These activities are the detailed ingredients that serve as a checklist for the implementation phase. We rely on the PESO (paid, earned, shared, owned) model to examine all potential options.

Estimated timeline: One month
Deliverables: Economic development marketing strategy
25 26
The PESO
Model

COVERING ALL BASES
The PESO model ensures that we consider all
possible avenues to reach target audiences. Our
goal is to meet folks where they are, create lasting
impressions with prospects and partners while
deepening residents' sense of optimism and pride
in their hometown.

We like to think of ourselves as a Swiss Army knife -
practical and effective. Our experience also shapes
our understanding of what tool will be most
effective. Can openers and wine openers both open
containers, but they are not interchangeable.

We know the difference, and it makes a difference.

PESO IN ACTION
Our recommended budget includes activities in all
four of these areas, including our staff's
implementation support.

EARNED
Earned media is publicity
gained through organic
methods such as media
coverage, word-of-mouth or
social media mentions.

OWNED
Owned media includes
content and platforms fully
controlled by the brand, such
as websites, blogs and
newsletters.

PAID
Paid media involves
purchasing ad space to
promote content and
reach a broader audience.

SHARED
Shared media encompasses
content shared across social
platforms, encouraging
engagement and interaction.
27 Implementation

PUTTING THE PLAN INTO ACTION
This phase is often the busiest and most gratifying phase of our work, as we're able to bring our research and planning to life. Strategies and tactics are now put into place, messages are disseminated, and audiences begin receiving information.

Ideally, the implementation and evaluation phases run concurrently, so we can optimize our efforts in response to staff and stakeholder feedback, as well as campaign performance. For Carson, this phase would include the "creative asset and collateral" activities noted in your RFP and the optional, full implementation of the strategy.

While the plan is not yet drafted, we have the following initial recommendations that could be included in the approved plan and supported by JPW for implementation. • Economic development brand and campaign
• Graphic design (PPT template(s), fact sheet, newsletter template, social media templates, advertisements)
• Style guide
• Annual content calendar to guide media outreach, social media and paid advertising • Video campaign (quarterly; up to 4 included in estimate) • One-day photo shoot
• Asset gallery
• Media outreach (press releases, op-eds, etc.)
• Collateral design (welcome packet for brokers, email campaign, postcard campaign) Estimated timeline: Two months for initial activities scoped in RFP. Then JPW can support ongoing implementation efforts.

Deliverables: Templates, graphic design assets, photographs, video files, style guide, and all other design files
27 Evaluation

ANALYZING OUR WORK
Evaluation tells us whether we achieved our goals and objectives, and if so, to what degree. We are focused on two specific measurement tools during this phase: outputs and outcomes.

Outputs measure activities. We also call this the "counting" measurement. We outline how many "things" we did -- the number of news releases issued; the number of ads placed; the number of social media posts. While it is important to understand these elements, they do not provide a direct value to understanding the effectiveness of a campaign.

Outcomes, on the other hand, show a clearer picture of how your efforts performed. Did we reach everyone we needed? Are more businesses looking at Carson when starting up or relocating? Do residents understand the value of economic development better? These are the more far-reaching metrics that carry a greater impact. Finally, we do not leave evaluation to the end of a campaign.

Instead, we build in reporting mechanisms along the way so that during the implementation phase we can gauge how things are performing in real-time and calibrate the campaign, if needed, to better drive successful outcomes.

Based on the activities outlined in the RFP, we could expect our evaluation metrics to include:
• Inbound inquiries to Carson's economic development team • Number of meetings hosted and/or attendance
• Understanding of economic development by staff and residents • Change in vacancy rates
• Social media engagement
• Newsletter opt-ins and response rates
Estimated timeline: Ongoing
Deliverables: Reports and/or presentations
2828

29 PUBLIC ENGAGEMENT DASHBOARDS
Since inquiring minds want to know, we created public
engagement dashboards to provide data throughout
CIP projects compiling data points like public
meetings, community inquiries, business meetings, in-
bound phone calls, in-person comments, to just name
a few. Dashboard links are perfect to share with
council members, staff and partners, so everyone has
a pulse on current project sentiment.

DIGITAL DASHBOARDS
Similarly, we craft custom dashboards for clients that
aggregate data website, social media engagement,
email, advertising and public relations data into one
place for easy review.

DIGITAL TOOLKITS
Style guides are only valuable if used, so for
campaigns and branding projects, we recommend
digital toolkits to house assets in one user-friendly
location that are designed to be shared with staff.

TIME TRACKING AND BUDGET MANAGEMENT
JPW tracks time on an hourly basis in Harvest, a
cloud-based platform, to provide real-time budget
data. This system syncs with our project management
tool, ClickUp, as well as our invoicing programs.

Budgets are managed by our in-house controller in
collaboration with project teams.

PROJECT DASHBOARDS
We are comfortable working within clients’ project
management tools, but we are champions of San
Diego-based ClickUp. If desired, clients can access
our dashboards, timelines and task lists in ClickUp to
have live updates about deliverables, task
assignments and deadlines.

Project
Administration
We take our tools, programs and protocols extremely
seriously. They keep us organized, provide
transparency for clients and facilitate our ability to
optimize our efforts.

INTERACTIVE MEDIA FLOW CHART
Ad buys can get complicated quickly, so we create
intuitive flow charts for clients that outline metrics, budgets, placements and ROI.
30 Subcontractor List
30 31
Subcontractor List

OUR TRUSTED PARTNERS, IF NEEDED
Big Language
Translation support services
Centiment
Survey validation and response rate support
Novoa Communications
Multicultural outreach and engagement support
32 Relevant Projects/
Services with References
32 33

CASE STUDY
Innovate 78

THE OPPORTUNITY
The Innovate78 brand was initially
created from and inspired by a spirit of
cooperation between its five partner
cities – Carlsbad, Escondido,
Oceanside, San Marcos and Vista. The
goal was innovative, yet simple:
collaborate, instead of compete, on
regional economic development for
the betterment of the entire area. JPW
Communications launched a new
content engagement strategy to
amplify the Innovate78 brand in
2023.

THE APPROACH
JPW was tasked with striking a
balance between customizable
materials for city use and region-
promoting outreach. Materials were
designed to ensure that economic
development staff have tools to
support their individual efforts while
also supporting the overarching
brand. JPW’s work included the
management of Innovate78’s brand
and outbound marketing that
spanned digital, print, sponsorships
and shared media.

THE REWARD
JPW enhanced brand awareness and
boosted visibility of regional
economic development, specifically:
• + 20.9% net social audience
• + 85.3% increase in
messages posted
• + 26,478 total impressions
• + 827 total engagements
• + 750% in Instagram
messages received
• + 250% Instagram followers
WINNER OF A 2024 CALED AWARD
34 CASE STUDY
Eastvale
Elevates

THE OPPORTUNITY
The City of Eastvale’s economic
development department recognized
its outdated sub-brand and website
required a next-generation approach to
promote Eastvale as a premier
business destination. To help solve this
expensive problem, Eastvale tapped
JPW to build a custom website
supporting the city’s economic
development and business attraction
efforts.

THE APPROACH
Team JPW recognized the need to
paint Eastvale’s personality in a new
light to attract businesses that
wanted to play an active role in
creating a unique culture for a
growing city. Our goal was to position
Eastvale as an innovative place to
open a business and enjoy a culturally
rich lifestyle.

THE REWARD
JPW delivered a distinctive economic
development sub-brand and website
that shows how the city uplifts each
business to its highest potential. The
website shows the city's strategic
advantages along with opportunities
in key industries. Custom
photography brought the city to life
by showcasing the people and the
tapestry of restaurants, shops and
services that underscore the
importance of placemaking.

WINNER OF A 2021 MARCOM AWARD
35 CASE STUDY
San Marcos

THE OPPORTUNITY
San Marcos has grown significantly
over the past decade, and so the City
wanted to encourage residents, guests
and prospective businesses to take a
fresh look at what it has to offer. To
help shine a light on the City of San
Marcos’ local businesses and
universities, JPW crafted an economic
development campaign to help
residents rediscover great services in
their own backyard.

THE APPROACH
Jumping off of the City of San Marcos’
tag line “Discover Life’s Possibilities”,
our team created the campaign
slogan “Re:Discover San Marcos” to
highlight all of the great businesses
within the City. This was meant to help
reconnect residents with these
nearby services and draw attention to
impressive businesses in the
surrounding area.

THE REWARD
JPW created key messges, a
campaign framework and logo mark
to create an economic development
sub-brand that could encompass all of
its economic development work. JPW
also interviewed local businesses to
write articles highlighting various
industries and created a series of
social media posts and videos. The
two videos for the project garnered
nearly 1,000 views.

36 CASE STUDY
Chula Vista

THE OPPORTUNITY
The global COVID-19 pandemic hit
small businesses particularly hard. The
City of Chula Vista’s economic
development team sensed the need for
professional support to rally their
close-knit community together around
their small businesses and locally
owned shops.

THE APPROACH
JPW worked with the City to
proactively encourage local residents
to ‘think small’ and to shine a light on
unique Chula Vista makers,
restaurants, hotels and shops with our
“We built THIS” initiative. The
campaign is an extension of their
previous 'THIS is Chula' tourism
campaign, which allows for easy
integration into their website and
builds on community familiarity.

THE REWARD
A series of videos, display ads, social
media content and graphics were
shared with the community over the
next several months. The various
campaign elements all drove traffic to
a refreshed explorechulavista.com
site. The earned media effort of the
launch alone garnered 463,758
impressions, and the campaign has
gone on to be featured in multiple
local television and print media
outlets in both English and Spanish.

37 CASE STUDY
City of
Tustin

THE OPPORTUNITY
In the middle of a global pandemic, the
City of Tustin embarked on an exciting
process to develop the City’s first
strategic communications plan and a
new brand. The City’s goal was to
improve how it interacted with the
community and elevate opportunities
for growth while garnering deeper trust
with the community with a focus on
transparency.

THE APPROACH
JPW conducted a thorough research
phase that included 26 interviews,
community surveys, multicultural
outreach, and competitive analysis.

Backed by data, the strategic plan and
brand were developed in tandem to
give Tustin an authentic and forward-
looking identity that represents who
they were, are and plan to be.

THE REWARD
The new brand was adopted
unanimously by the Tustin City
Council in early 2022. The new
strategic communications plan and
community brand was lauded by the
City Council. As part of its
implementation plan, JPW created an
interactive, online comprehensive
brand guide and toolkit to support the
full rollout later that year. Elements
included stationery suite, printed
materials, PowerPoint template and
digital outreach materials.

38 CASE STUDY
City of
Glendora

THE OPPORTUNITY
The City of Glendora is a tight-knit
community with strong generational
legacies aspiring to cultivate unity
between longstanding residents, staff,
businesses and those who newly call
the city home. T o help them usher in
this new era, the city decided a rebrand
would help unite their many audiences.

Glendora engaged JPW in July 2023 to
support the design of a brand that

would accurately represent the city’s
history, legacy and future.

THE APPROACH
JPW began the branding process with
a rich research exploration that
included an in-depth discovery
session with the city; environmental
scan of the region; 13 conversations
with key stakeholders and a
community survey. JPW was
determined to craft a brand concept
that would accurately reflect
Glendora’s vibrant history and
showcase its promising future, while
remaining true to long-time, almost as
if it were a “love letter” to Glendora.

THE REW ARD
JPW recommended an
unconventional approach for the city:
a unique, hand lettered wordmark to
emphasize the undeniable charm of
Glendora and signify that it is a city
that’s one of a kind. The brand was
adopted by council in early 2024, and
JPW supported a full implementation
of the branding including an
interactive style guide, full collateral
suite, templates and signage.

39 References

CITY OF SAN MARCOS
1 Civic Center Drive
San Marcos, CA 92069
Tess Sangster
Community and Economic Development Manager
P: 760-744-1050 x3120
E: [email protected]
Length of service: 2016 to present

CITY OF TUSTIN
300 Centennial Way
Tustin, CA 92780
Stephanie Najera
Communications Manager
P: 714-573-3107
E: [email protected]
Length of service: 2019 to present

CITY OF GLENDORA
116 E. Foothill Blvd.

Glendora, CA 91741
Greg Morton
Digital Media Specialist
P: 626-852-4823
E: [email protected]
Length of service: 2023-2024

CONTRACT SERVICES AGREEMENT
By and Between

CITY OF CARSON
and
JPW COMMUNICATIONS, INC.

01007.0001 2005686.3 -1-

AGREEMENT FOR CONTRACT SERVICES

BETWEEN THE CITY OF CARSON AND
JPW COMMUNICATIONS, INC.

THIS AGREEMENT FOR CONTRACT SERVICES (herein “Agreement”) is made and entered into this ____ day of ________, 2025 by and between the CITY OF CARSON, a California municipal corporation (“City”) and JPW COMMUNICATIONS, INC., a California corporation (“Consultant”). City and Consultant are sometimes hereinafter individually referred to as “Party” and hereinafter collectively referred to as the “Parties.”

RECITALS
A. City has sought, by issuance of a Request for Proposals or Invitation for Bids, the performance of the services defined and described particularly in Article 1 of this Agreement.

B. Consultant, following submission of a proposal or bid for the performance of the services defined and described particularly in Article 1 of this Agreement, was selected by the City to perform those services.

C. Pursuant to the City of Carson’s Municipal Code, City has authority to enter into and execute this Agreement.

D. The Parties desire to formalize the selection of Consultant for performance of those services defined and described particularly in Article 1 of this Agreement and desire that the terms of that performance be as particularly defined and described herein.

OPERATIVE PROVISIONS
NOW, THEREFORE, in consideration of the mutual promises and covenants made by the Parties and contained herein and other consideration, the value and adequacy of which are hereby acknowledged, the parties agree as follows:

ARTICLE 1. SERVICES OF CONSULTANT

1.1 Scope of Services.

As a material inducement to the City entering into this Agreement, Consultant represents and warrants that it has the qualifications, experience, and facilities necessary to properly perform the services required under this Agreement in a thorough, competent, and professional manner, and is experienced in performing the work and services contemplated herein. Consultant shall at all times faithfully, competently and to the best of its ability, experience and talent, perform all services described herein. Consultant covenants that it shall follow the highest professional standards in performing the work and services required hereunder and that all materials will be both of good quality as well as fit for the purpose intended. For purposes of this Agreement, the phrase “highest

01007.0001 2005686.3 -2-
professional standards” shall mean those standards of practice recognized by one or more first - class firms performing similar work under similar circumstances.

1.2 Consultant’s Proposal.

The Scope of Service shall include the Consultant’s scope of work or bid which shall be incorporated herein by this reference as though fully set forth herein. In the event of any inconsistency between the terms of such proposal and this Agreement, the terms of this Agreement shall govern.

1.3 Compliance with Law.

Consultant shall keep itself informed concerning, and shall render all services hereunder in accordance with, all ordinances, resolutions, statutes, rules, and regulations of the City and any Federal, State or local governmental entity having jurisdiction in effect at the time service is rendered.

1.4 Licenses, Permits, Fees and Assessments.

Consultant shall obtain at its sole cost and expense such licenses, permits and approvals as may be required by law for the performance of the services required by this Agreement. Consultant shall have the sole obligation to pay for any fees, assessments and taxes, plus applicable penalties and interest, which may be imposed by law and arise from or are necessary for the Consultant’s performance of the services required by this Agre ement, and shall indemnify, defend and hold harmless City, its officers, employees or agents of City, against any such fees, assessments, taxes, penalties or interest levied, assessed or imposed against City hereunder.

1.5 Familiarity with Work.

By executing this Agreement, Consultant warrants that Consultant (i) has thoroughly investigated and considered the scope of services to be performed, (ii) has carefully considered how the services should be performed, and (iii) fully understands the facil ities, difficulties and restrictions attending performance of the services under this Agreement. If the services involve work upon any site, Consultant warrants that Consultant has or will investigate the site and is or will be fully acquainted with the co nditions there existing, prior to commencement of services hereunder. Should the Consultant discover any latent or unknown conditions, which will materially affect the performance of the services hereunder, Consultant shall immediately inform the City of such fact and shall not proceed except at Consultant’s risk until writt en instructions are received from the Contract Officer.

1.6 Care of Work.

The Consultant shall adopt reasonable methods during the life of the Agreement to furnish continuous protection to the work, and the equipment, materials, papers, documents, plans, studies and/or other components thereof to prevent losses or damages, and shall be responsible for all such damages, to persons or property, until acceptance of the work by City, except such losses or damages as may be caused by City’s own negligence.

01007.0001 2005686.3 -3-

1.7 Further Responsibilities of Parties.

Both parties agree to use reasonable care and diligence to perform their respective obligations under this Agreement. Both parties agree to act in good faith to execute all instruments, prepare all documents and take all actions as may be reasonably necessary to carry out the purposes of this Agreement. Unless hereafter specified, neither party shall be responsible for the service of the other.

1.8 Additional Services.

City shall have the right at any time during the performance of the services, without invalidating this Agreement, to order extra work beyond that specified in the Scope of Services or make changes by altering, adding to or deducting from said work. No such extra work may be undertaken unless a written order is first given by the Contract Officer to the Consultant, incorporating therein any adjustment in (i) the Contract Sum for the actual costs of the extra work, and/or (ii) the time to perform this Agreement, which said adjustments are subject to the written approval of the Consultant. Any increase in compensation of up to ten percent (10%) of the Contract Sum or $25,000, whichever is less; or, in the time to perform of up to one hundred eighty (180) days, may be approved by the Contract Officer. Any greater increases, taken either separately or cumulatively, must be approved by the City Council. It is expressly understood by Consultant that the provisions of this Section shall not apply to services specifi cally set forth in the Scope of Services. Consultant hereby acknowledges that it accepts the risk that the services to be provided pursuant to the Scope of Services may be more costly or time consuming than Consultant anticipates and that Consultant shall not be entitled to additional compensation therefor. City may in its sole and absolute discretion have similar work done by other contractors. No claims for an increase in the Contract Sum or time for performance shall be valid unless the procedures established in this Section are followed.

1.9 Special Requirements.

Additional terms and conditions of this Agreement, if any, which are made a part hereof are set forth in the “Special Requirements” attached hereto as Exhibit “B” and incorporated herein by this reference. In the event of a conflict between the provisions of Exhibit “B” and any other provisions of this Agreement, the provisions of Exhibit “B” shall govern.

ARTICLE 2. COMPENSATION AND METHOD OF PAYMENT.

2.1 Contract Sum.

Subject to any limitations set forth in this Agreement, City agrees to pay Consultant the amounts specified in the “Schedule of Compensation” attached hereto as Exhibit “C” and incorporated herein by this reference. The total compensation, including reimbursement for actual expenses, shall not exceed One Hundred Fifty Five Thousand Dollars and Zero Cents ($155,000) (the “Contract Sum”), unless additional compensation is approved pursuant to Section

1.8. 01007.0001 2005686.3 -4-

2.2 Method of Compensation.

The method of compensation may include: (i) a lump sum payment upon completion; (ii) payment in accordance with specified tasks or the percentage of completion of the services; (iii) payment for time and materials based upon the Consultant’s rates as specified in the Schedule of Compensation, provided that (a) time estimates are provided for the performance of sub tasks, (b) contract retention is maintained, and (c) the Contract Sum is not exceeded; or (iv) such other methods as may be specified in the Schedule of Compensation.

2.3 Reimbursable Expenses.

Coordination of the performance of the work with City is a critical component of the services. If Consultant is required to attend additional meetings to facilitate such coordination, Consultant shall not be entitled to any additional compensation for attending said meetings.

2.4 Invoices.

Each month Consultant shall furnish to City an original invoice for all work performed and expenses incurred during the preceding month in a form approved by City’s Director of Finance.

By submitting an invoice for payment under this Agreement, Consultant is certifying compliance with all provisions of the Agreement. The invoice shall detail charges for all necessary and actual expenses by the following categories: labor (by sub -category), travel, materials, equipment, supplies, and sub -contractor contracts . Sub-contractor charges shall also be detailed by such categories. Consultant shall not invoice City for any duplicate services performed by more than one person.

City shall independently review each invoice submitted by the Consultant to determine whether the work performed and expenses incurred are in compliance with the provisions of this Agreement. Except as to any charges for work performed or expenses incurred by Consultant which are disputed by City, or as provided in Section 7.3, City will use its best efforts to cause Consultant to be paid within forty-five (45) days of receipt of Consultant’s correct and undisputed invoice; however, Consultant acknowledges and agrees that due to City warrant run procedures, the City cannot guarantee that payment will occur within this time period. In the event any charges or expenses are disputed by City, the original invoice shall be returned by City to Consultant for correction and resubmission. Review and payment by City for any invoice provided by the Consultant shall not constitute a waiver of any rights or remedies provided herein or any applicable law.

2.5 Waiver.

Payment to Consultant for work performed pursuant to this Agreement shall not be deemed to waive any defects in work performed by Consultant.

01007.0001 2005686.3 -5-
ARTICLE 3. PERFORMANCE SCHEDULE

3.1 Time of Essence.

Time is of the essence in the performance of this Agreement.

3.2 Schedule of Performance.

Consultant shall commence the services pursuant to this Agreement upon receipt of a written notice to proceed and shall perform all services within the time period(s) established in the “Schedule of Performance” attached hereto as Exhibit “D” and incorporated herein by this reference. When requested by the Consultant, extensions to the time period(s) specified in the Schedule of Performance may be approved in writing by the Contract Officer but not exceeding one hundred eighty (180) days cumulatively.

3.3 Force Majeure.

The time period(s) specified in the Schedule of Performance for performance of the services rendered pursuant to this Agreement shall be extended because of any delays due to unforeseeable causes beyond the control and without the fault or negligence of th e Consultant, including, but not restricted to, acts of God or of the public enemy, unusually severe weather, fires, earthquakes, floods, epidemics, quarantine restrictions, riots, strikes, freight embargoes, wars, litigation, and/or acts of any government al agency, including the City, if the Consultant shall within ten (10) days of the commencement of such delay notify the Contract Officer in writing of the causes of the delay. The Contract Officer shall ascertain the facts and the extent of delay, and extend the time for performing the services for the period of the enforced delay when and if in the judgment of the Contract Officer such delay is justified. The Contract Officer’s determination shall be final and conclusive upon the parties to this Agreement. In no event shall Consultant be entitled to recover damages against the City for any delay in the performance of this Agreement, however caused, Consultant’s sole remedy being extension of the Agreement pursuant to this Section.

3.4 Term.

Unless earlier terminated in accordance with Article 7 of this Agreement, this Agreement shall continue in full force and effect until completion of the services but not exceeding one (1) years from the date hereof, except as otherwise provided in the Schedule of Performance (Exhibit “D”).

ARTICLE 4. COORDINATION OF WORK

4.1 Representatives and Personnel of Consultant.

The following principals of Consultant (“Principals”) are hereby designated as being the principals and representatives of Consultant authorized to act in its behalf with respect to the work specified herein and make all decisions in connection therewith:

Jenny Windle Founder and CEO
(Name) (Title)

01007.0001 2005686.3 -6-

(Name) (Title)

(Name) (Title)
It is expressly understood that the experience, knowledge, capability and reputation of the foregoing principals were a substantial inducement for City to enter into this Agreement.

Therefore, the foregoing principals shall be responsible during the term of this Agreement for directing all activities of Consultant and devoting sufficient time to personally supervise the services hereunder. All personnel of Consultant, and any authorized agents, shall at all times be under the exclusive direction and control of the Principals. For purposes of this Agreement, the foregoing Principals may not be replaced nor may their responsibilities be substantially reduced by Consultant without the express written approval of City. Additionally, Consultant shall utilize only competent personnel to perform services pursuant to this Agreement. Consultant shall make every reasonable effort to maintain the stability and continuity of Consultant’s staff and subcontractors, if any, assigned to perform the services required under this Agreement. Consultant shall notify City of any changes in Consultant’s staff and subcontractors, if any, assigned to perform the services required under this Agreement, prior to and during any such performance.

4.2 Status of Consultant.

Consultant shall have no authority to bind City in any manner, or to incur any obligation, debt or liability of any kind on behalf of or against City, whether by contract or otherwise, unless such authority is expressly conferred under this Agreement or is otherwise expressly conferred in writing by City. Consultant shall not at any time or in any manner represent that Consultant or any of Consultant’s officers, employees, or agents are in any manner officials, officers, employees or agents of City. Neither Consultant, nor any of Consultant’s officers, employees or agents, shall obtain any rights to retirement, health care or any other benefits which may otherwise accrue to City’s employees. Consultant expressly waives any claim Consultant may have to any such rights.

4.3 Contract Officer.

The Contract Officer shall be John S. Raymond, Assistant City Manager – Economic Development, or as otherwise designated by the City Manager . It shall be the Consultant’s responsibility to assure that the Contract Officer is kept informed of the progress of the performance of the services and the Consultant shall refer any decisions which must be made by City to the Contract Officer. Unless otherwise specified herein, any approval of City required hereunder shall mean the approval of the Contract Officer. The Contract Officer shall have authority, if specified in writing by the City Manager, to sign all documents on behalf of the City required hereunder to carry out the terms of this Agreement.

4.4 Independent Consultant.

Neither the City nor any of its employees shall have any control over the manner, mode or means by which Consultant, its agents or employees, perform the services required herein, except as otherwise set forth herein. City shall have no voice in the selection, discharge, supervision or control of Consultant’s employees, servants, representatives or agents, or in fixing their number,

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compensation or hours of service. Consultant shall perform all services required herein as an independent contractor of City and shall remain at all times as to City a wholly independent contractor with only such obligations as are consistent with that role. Consultant shall not at any time or in any manner represent that it or any of its agents or employees are agents or employees of City. City shall not in any way or for any purpose become or be deemed to be a partner of Consultant in its business or otherwise or a joint venturer or a member of any joint enterprise with Consultant.

4.5 Prohibition Against Subcontracting or Assignment.

The experience, knowledge, capability and reputation of Consultant, its principals and employees were a substantial inducement for the City to enter into this Agreement. Therefore, Consultant shall not contract with any other entity to perform in whole or in part the services required hereunder without the express written approval of the City. In addition, neither this Agreement nor any interest herein may be transferred, assigned, conveyed, hypothecated or encumbered voluntarily or by operation of law, whe ther for the benefit of creditors or otherwise, without the prior written approval of City. Transfers restricted hereunder shall include the transfer to any person or group of persons acting in concert of more than twenty five percent (25%) of the present ownership and/or control of Consultant, taking all transfers into account on a cumulative basis. In the event of any such unapproved transfer, including any bankruptcy proceeding, this Agreement shall be void. No approved transfer shall release the Consultant or any surety of Consultant of any liability hereunder without the express consent of City.

ARTICLE 5. INSURANCE AND INDEMNIFICATION

5.1 Insurance Coverages.

The Consultant shall procure and maintain, at its sole cost and expense, in a form and content satisfactory to City, during the entire term of this Agreement including any extension thereof, the following policies of insurance which shall cover all elected and appointed officers, employees and agents of City:
(a) General Liability Insurance ( Coverage Form ISO CGL CG 00 01 or equivalent). A policy of comprehensive general liability insurance written on a per occurrence basis for bodily injury, personal injury and property damage. The policy of insurance shall be in an amount not less than $1,000,000.00 per occurrence or if a general aggregate limit is used, then the general aggregate limit shall be twice the occurrence limit. (b) Worker’s Compensation Insurance . A policy of worker’s compensation insurance in such amount as will fully comply with the laws of the State of California and which shall indemnify, insure and provide legal defense for the Consultant against any loss, claim or damage arising from any injur ies or occupational diseases occurring to any worker employed by or any persons retained by the Consultant in the course of carrying out the work or services contemplated in this Agreement , with Employer’s Liability insuran ce coverage limits of at least $1,000,000.00.
(c) Automotive Insurance (Coverage Form ISO CA 00 01 including “any auto” and endorsement CA 0025 or equivalent) . A policy of comprehensive automobile liability

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insurance written on a per occurrence for bodily injury and property damage in an amount not less than $1,000,000. Said policy shall include coverage for owned, non-owned, leased, hired cars and any automobile.
(d) Professional Liability . Professional liability insurance appropriate to the Consultant’s profession, as determined by the City’s Risk Manager, provided that the limits shall be no less than $1,000,000 per claim and no less than $1,000,000 general aggregate. This coverage may be written on a “claims made” basis, and must include coverage for contractual liability. The professional liability insurance required by this Agreement must be endorsed to be applicable to claims based upon, arising out of or related to services performed under this Agreement. The insurance must be maintained for at least 5 consecutive years following the completion of Consultant’s services or the termination of this Agreement. During this additional 5 -year period, Consultant shall annually and upon request of the City submit written evidence of this continuous coverage.
(e) Subcontractors. Consultant shall include all subcontractors as insureds under its policies or shall furnish separate certificates and certified endorsements for each subcontractor. All coverages for subcontractors shall include all of the requirements stated herein. (f) Additional Insurance. Policies of such other insurance, as may be required in the Special Requirements in Exhibit “B”.
(g) Broader Coverages and Higher Limits . Notwithstanding anything else herein to the contrary, if Consultant maintains broader coverages and/or higher limits than the minimums shown above, the City requires and shall be entitled to the broader coverages and/or higher limits maintained by Consultant.

5.2 General Insurance Requirements.

All of the above policies of insurance shall be primary insurance and shall name the City, its elected and appointed officers, employees and agents as additional insureds and any insurance maintained by City or its officers, employees or agents may apply in excess of, and not contribute with Consultant’s insurance. The insurer is deemed hereof to waive all rights of subrogation and contribution it may have against the City, its officers, employees and agents and their respective insurers. Moreover, the insu rance policy must specify that where the primary insured does not satisfy the self-insured retention, any additional insured may satisfy the self-insured retention.

All of said policies of insurance shall provide that said insurance may not be amended or cancelled by the insurer or any party hereto without providing thirty (30) days prior written notice by certified mail return receipt requested to the City. In the event any of said policies of insurance are cancelled, the Consultant shall, prior to the cancellation date, submit new evidence of insurance in conformance with Section 5.1 to the Contract Officer.

No work or services under this Agreement shall commence until the Consultant has provided the City with Certificates of Insurance, additional insured endorsement forms or appropriate insurance binders evidencing the above insurance coverages and said Certi ficates of Insurance or binders are approved by the City. City reserves the right to inspect complete, certified copies of and endorsements to all required insurance policies at any time. Any failure to comply

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with the reporting or other provisions of the policies including breaches or warranties shall not affect coverage provided to City.

All certificates shall name the City as additional insured (providing the appropriate endorsement) and shall conform to the following “cancellation” notice:

CANCELLATION:

SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE

CANCELLED BEFORE THE EXPIRATION DATED THEREOF,
THE ISSUING COMPANY SHALL MAIL THIRTY (30) -DAY

ADVANCE WRITTEN NOTICE TO CERTIFICATE HOLDER
NAMED HEREIN.
[to be initialed] ______________
Consultant Initials
City, its respective elected and appointed officers, directors, officials, employees, agents and volunteers are to be covered as additional insureds as respects: liability arising out of activities Consultant performs; products and completed operations of Consultant; premises owned, occupied or used by Consultant; or any automobiles owned, leased, hired or borrowed by Consultant. The coverage shall contain no special limitations on the scope of protection afforded to City, and their respective elected and a ppointed officers, officials, employees or volunteers. Consultant’s insurance shall apply separately to each insured against whom claim is made or suit is brought, except with respect to the limits of the insurer’s liability.

Any deductibles or self -insured retentions must be declared to and approved by City. At the option of City, either the insurer shall reduce or eliminate such deductibles or self -insured retentions as respects City or its respective elected or appointed officers, officials, employees and volunteers or the Consultant shall procure a bond gua ranteeing payment of losses and related investigations, claim administration, defense expenses and claims. The Consultant agrees that the requirement to provide insurance shall not be construed as limiting in any way the extent to which the Consultant may be held responsible for the payment of damages to any persons or property resulting from the Consultant’s activities or the activities of any person or persons for which t he Consultant is otherwise responsible nor shall it limit the Consultant’s indemnification liabilities as provided in Section 5.3.

In the event the Consultant subcontracts any portion of the work in compliance with Section 4.5 of this Agreement, the contract between the Consultant and such subcontractor shall require the subcontractor to maintain the same policies of insurance that the Consultant is required to maintain pursuant to Section 5.1, and such certificates and endorsements shall be provided to City.

5.3 Indemnification.

To the full extent permitted by law, Consultant agrees to indemnify, defend and hold harmless the City, its officers, employees and agents (“Indemnified Parties”) against, and will hold and save them and each of them harmless from, any and all actions, either judicial, administrative,

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arbitration or regulatory claims, damages to persons or property, losses, costs, penalties, obligations, errors, omissions or liabilities whether actual or threatened (herein “claims or liabilities”) that may be asserted or claimed by any person, firm or e ntity arising out of or in connection with the negligent performance of the work, operations or activities provided herein of Consultant, its officers, employees, agents, subcontractors, or invitees, or any individual or entity for which Consultant is legally liable (“indemnitors”), or arising from Consultant’s or indemnitors’ reckless or willful misconduct, or arising from Consultant’s or indemnitors’ negligent performance of or failure to perform any term, provision, covenant or condition of this Agreemen t, and in connection therewith:
(a) Consultant will defend any action or actions filed in connection with any of said claims or liabilities and will pay all costs and expenses, including legal costs and attorneys’ fees incurred in connection therewith;
(b) Consultant will promptly pay any judgment rendered against the City, its officers, agents or employees for any such claims or liabilities arising out of or in connection with the negligent performance of or failure to perform such work, operations or activities of Consultant hereunder; and Consultant agrees to save and hold the City, its officers, agents, and employees harmless therefrom;
(c) In the event the City, its officers, agents or employees is made a party to any action or proceeding filed or prosecuted against Consultant for such damages or other claims arising out of or in connection with the negligent performance of or failure to per form the work, operation or activities of Consultant hereunder, Consultant agrees to pay to the City, its officers, agents or employees, any and all costs and expenses incurred by the City, its officers, agents or employees in such action or proceeding, in cluding but not limited to, legal costs and attorneys’ fees.

Consultant shall incorporate similar indemnity agreements with its subcontractors and if it fails to do so Consultant shall be fully responsible to indemnify City hereunder therefore, and failure of City to monitor compliance with these provisions shall no t be a waiver hereof. This indemnification includes claims or liabilities arising from any negligent or wrongful act, error or omission, or reckless or willful misconduct of Consultant in the performance of professional services hereunder. The provisions of this Section do not apply to claims or liabilities occurring as a result of City’s sole negligence or willful acts or omissions, but, to the fullest extent permitted by law, shall apply to claims and liabilities resulting in part from City’s negligence, except that design professionals’ indemnity hereunder shall be limited to claims and liabilities arising out of the negligence, recklessness or willful misconduct of the design professional. The indemnity obligation shall be binding on successors and assigns of Consultant and shall survive termination of this Agreement.

5.4 Sufficiency of Insurer.

Insurance required by this Agreement shall be satisfactory only if issued by companies qualified to do business in California, rated “A-” or better in the most recent edition of Best Rating Guide, The Key Rating Guide or in the Federal Register, and only if they are of a financial category Class VII or better, unless such requirements are waived by the Risk Manager of the City (“Risk

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Manager”) due to unique circumstances. If this Agreement continues for more than 3 years duration, or in the event the risk manager determines that the work or services to be performed under this Agreement creates an increased or decreased risk of loss to the City, the Consultant agrees that the minimum limits of the insurance policies may be changed accordingly upon receipt of written notice from the Risk Manager.

ARTICLE 6. RECORDS, REPORTS, AND RELEASE OF INFORMATION

6.1 Records.

Consultant shall keep, and require subcontractors to keep, such ledgers, books of accounts, invoices, vouchers, canceled checks, reports, studies or other documents relating to the disbursements charged to City and services performed hereunder (the “books and records”), as shall be necessary to perform the services required by this Agreement and enable the Contract Officer to evaluate the performance of such services. Any and all such documents shall be maintained in accordance with generally accepted accounting principles and shall be complete and detailed. The Contract Officer shall have full and free access to such books and records at all times during normal business hours of City, including the right to inspect, copy, audit and make records and transcripts from such records. Such records shall be maintained for a period of three (3) years following completion of the services hereunder, and the City shall have access to such records in the event any audit is required. In the event of dissolution of Consultant’s business, custody of the books and records may be given to City, and access shall be provided by Consultant’s successor in interest. Notwithstanding the above, the Consultant shall fully cooperate with the City i n providing access to the books and records if a public records request is made and disclosure is required by law including but not limited to the California Public Records Act.

6.2 Reports.

Consultant shall periodically prepare and submit to the Contract Officer such reports concerning the performance of the services required by this Agreement as the Contract Officer shall require. Consultant hereby acknowledges that the City is greatly concerned about the cost of work and services to be performed pursuant to this Agreement. For this reason, Consultant agrees that if Consultant becomes aware of any facts, circumstances, techniques, or events that may or will materially increase or decrease the cost of the work or services contemplated herein or, if Consultant is providing design services, the cost of the project being designed, Consultant shall promptly notify the Contract Officer of said fact, circumstance, technique or event and the estimated increased or decreased cost related thereto and, if Consultant is providing design services, the estimated increased or decreased cost estimate for the project being designed.

6.3 Ownership of Documents.

All drawings, specifications, maps, designs, photographs, studies, surveys, data, notes, computer files, reports, records, documents and other materials (the “documents and materials”) prepared by Consultant, its employees, subcontractors and agents in the performance of this Agreement shall be the property of City and shall be delivered to City upon request of the Contract Officer or upon the termination of this Agreement, and Consultant shall have no claim for further employment or additional compensation as a result of the exercise by City of its full rights of

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ownership use, reuse, or assignment of the documents and materials hereunder. Any use, reuse or assignment of such completed documents for other projects and/or use of uncompleted documents without specific written authorization by the Consultant will be at the City’s sole risk and without liability to Consultant, and Consultant’s g uarantee and warranties shall not extend to such use, reuse or assignment. Consultant may retain copies of such documents for its own use. Consultant shall have the right to use the concepts embodied therein. All subcontractors shall provide for assignment to City of any documents or materials prepared by them, and in the event Consultant fails to secure such assignment, Consultant shall indemnify City for all damages resulting therefrom. Moreover, with respect to any documents and materials that may qualify as “works made for hire” as defined in 17 U.S.C. § 101, such documents and materials are hereby deemed “works made for hire” for the City.

6.4 Confidentiality and Release of Information.
(a) All information gained or work product produced by Consultant in performance of this Agreement shall be considered confidential, unless such information is in the public domain or already known to Consultant. Consultant shall not release or disclose any such information or work product to persons or entities other than City without prior written authorization from the Contract Officer.
(b) Consultant, its officers, employees, agents or subcontractors, shall not, without prior written authorization from the Contract Officer or unless requested by the City Attorney, voluntarily provide documents, declarations, letters of support, testimony at depositions, response to interrogatories or other information concerning the work performed under this Agreement. Response to a subpoena or court order shall not be considered “voluntary” provided Consultant gives City notice of such court order or subpoena. (c) If Consultant, or any officer, employee, agent or subcontractor of Consultant, provides any information or work product in violation of this Agreement, then City shall have the right to reimbursement and indemnity from Consultant for any damages, costs and fees, including attorneys fees, caused by or incurred as a result of Consultant’s conduct. (d) Consultant shall promptly notify City should Consultant, its officers, employees, agents or subcontractors be served with any summons, complaint, subpoena, notice of deposition, request for documents, inte rrogatories, request for admiss ions or other discovery request, court order or subpoena from any party regarding this Agreement and the work performed there under. City retains the right, but has no obligation, to represent Consultant or be present at any deposition, hearing or similar proceeding. Consultant agrees to cooperate fully with City and to provide City with the opportunity to review any response to discovery requests provided by Consultant. However, this right to review any such response does not imply or mean the right by City to control, direct, or rewrite said response.

ARTICLE 7. ENFORCEMENT OF AGREEMENT AND TERMINATION

7.1 California Law.

This Agreement shall be interpreted, construed and governed both as to validity and to performance of the parties in accordance with the laws of the State of California. Legal actions

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concerning any dispute, claim or matter arising out of or in relation to this Agreement shall be instituted in the Superior Court of the County of Los Angeles, State of California, or any other appropriate court in such county, and Consultant covenants and agrees to submit to the personal jurisdiction of such court in the event of such action. In the event of litigation in a U.S. District Court, venue shall lie exclusively in the Central District of California, in the County of Los Angeles, State of California.

7.2 Disputes; Default.

In the event that Consultant is in default under the terms of this Agreement, the City shall not have any obligation or duty to continue compensating Consultant for any work performed after the date of default. Instead, the City may give notice to Consultant of the default and the reasons for the default. The notice shall include the timeframe in which Consultant may cure the default.

This timeframe is presumptively thirty (30) days, but may be extended, though not reduced, if circumstances warrant. During the period of time that Consultant is in default, the City shall hold all invoices and shall, when the default is cured, proceed with payment on the invoices. In the alternative, the City may, in its sole discretion, elect to pay some or all of the outstanding invoices during the period of default. If Consultant does not cure the default, the City may take necessary steps to terminate this Agreement under this Article. Any failure on the part of the City to give notice of the Consultant’s default shall not be deemed to result in a waiver of the City’s legal rights or any rights arising out of any provision of this Agreement.

7.3 Retention of Funds.

Consultant hereby authorizes City to deduct from any amount payable to Consultant (whether or not arising out of this Agreement) (i) any amounts the payment of which may be in dispute hereunder or which are necessary to compensate City for any losses, cost s, liabilities, or damages suffered by City, and (ii) all amounts for which City may be liable to third parties, by reason of Consultant’s acts or omissions in performing or failing to perform Consultant’s obligation under this Agreement. In the event that any claim is made by a third party, the amount or validity of which is disputed by Consultant, or any indebtedness shall exist which shall appear to be the basis for a claim of lien, City may withhold from any payment due, without liability for interest because of such withholding, an amount sufficient to cover such claim. The failure of City to exercise such right to deduct or to withhold shall not, however, affect the obligations of the Consultant to insure, indemnify, and protect City as elsewhere provided herein.

7.4 Waiver.

Waiver by any party to this Agreement of any term, condition, or covenant of this Agreement shall not constitute a waiver of any other term, condition, or covenant. Waiver by any party of any breach of the provisions of this Agreement shall not constitute a waiver of any other provision or a waiver of any subsequent breach or violation of any provision of this Agreement.

Acceptance by City of any work or services by Consultant shall not constitute a waiver of any of the provisions of this Agreement. No delay or omission in the exercise of any right or remedy by a non-defaulting party on any default shall impair such right or remedy or be construed as a waiver.

Any waiver by either party of any default must be in writing and shall not be a waiver of any other default concerning the same or any other provision of this Agreement.

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7.5 Rights and Remedies are Cumulative.

Except with respect to rights and remedies expressly declared to be exclusive in this Agreement, the rights and remedies of the parties are cumulative and the exercise by either party of one or more of such rights or remedies shall not preclude the exercis e by it, at the same or different times, of any other rights or remedies for the same default or any other default by the other party.

7.6 Legal Action.

In addition to any other rights or remedies, either party may take legal action, in law or in equity, to cure, correct or remedy any default, to recover damages for any default, to compel specific performance of this Agreement, to obtain declaratory or injunctive relief, or to obtain any other remedy consistent with the purposes of this Agreement. Notwithstanding any contrary provision herein, Consultant shall file a statutory claim pursuant to Government Code Sections 905 et. seq. and 910 et. seq., in order to pursue a legal action under this Agreement.

7.7 Termination Prior to Expiration of Term.

This Section shall govern any termination of this Agreement except as specifically provided in the following Section for termination for cause. The City reserves the right to terminate this Agreement at any time, with or without cause, upon thirty (30) days’ wr itten notice to Consultant, except that where termination is due to the fault of the Consultant, the period of notice may be such shorter time as may be determined by the Contract Officer. In addition, Consultant may terminate this Agreement if and only if all of the following criteria are met: (i) City is in default under the terms of this Agreement; (ii) Consultant has given City thirty (30) days’ written notice (or longer, if circumstances warrant) of the default and the reasons for the default; and (iii) City has failed to cure the default within said cure period. Upon receipt of any notice of termination, Consultant shall immediately cease all services hereunder except such as may be specifically approved by the Contract Officer. Except where the Consul tant has initiated termination, the Consultant shall be entitled to compensation for all services rendered prior to the effective date of the notice of termination and for any services authorized by the Contract Officer thereafter in accordance with the Sc hedule of Compensation or such as may be approved by the Contract Officer, except as provided in Section 7.3. In the event the Consultant has initiated termination, the Consultant shall be entitled to compensation only for the reasonable value of the work product actually produced hereunder. In the event of City’s termination without cause pursuant to this Section, the City need not provide the Consultant with the opportunity to cure pursuant to Section 7.2.

7.8 Termination for Default of Consultant.

If termination is due to the failure of the Consultant to fulfill its obligations under this Agreement, City may, after compliance with the provisions of Section 7.2, take over the work and prosecute the same to completion by contract or otherwise, and the Consultant shall be liable to the extent that the total cost for completion of the services required hereunder exceeds the compensation herein stipulated (provided that the City shall use reasonable efforts to mitigate such

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damages), and City may withhold any payments to the Consultant for the purpose of set -off or partial payment of the amounts owed the City as previously stated.

7.9 Attorneys’ Fees.

If either party to this Agreement is required to initiate or defend or made a party to any action or proceeding in any way connected with this Agreement, the prevailing party in such action or proceeding, in addition to any other relief which may be grante d, whether legal or equitable, shall be entitled to reasonable attorney’s fees. Attorney’s fees shall include attorney’s fees on any appeal, and in addition a party entitled to attorney’s fees shall be entitled to all other reasonable costs for investigating such action, taking depositions and discovery and all other necessary costs the court allows which are incurred in such litigation. All such fees shall be deemed to have accrued on commencement of such action and shall be enforceable whether or not such action is prosecuted to judgment.

ARTICLE 8. CITY OFFICERS AND EMPLOYEES: NON-DISCRIMINATION

8.1 Non-liability of City Officers and Employees.

No officer or employee of the City shall be personally liable to the Consultant, or any successor in interest, in the event of any default or breach by the City or for any amount which may become due to the Consultant or to its successor, or for breach of any obligation of the terms of this Agreement.

8.2 Conflict of Interest.

Consultant covenants that neither it, nor any officer or principal of its firm, has or shall acquire any interest, directly or indirectly, which would conflict in any manner with the interests of City or which would in any way hinder Consultant’s performan ce of services under this Agreement. Consultant further covenants that in the performance of this Agreement, no person having any such interest shall be employed by it as an officer, employee, agent or subcontractor without the express written consent of the Contract Officer. Consultant agrees to at all times avoid conflicts of interest or the appearance of any conflicts of interest with the interests of City in the performance of this Agreement.

No officer or employee of the City shall have any financial interest, direct or indirect, in this Agreement nor shall any such officer or employee participate in any decision relating to the Agreement which affects her/his financial interest or the financi al interest of any corporation, partnership or association in which (s)he is, directly or indirectly, interested, in violation of any State statute or regulation. The Consultant warrants that it has not paid or given and will not pay or give any third party any money or other consideration for obtaining this Agreement.

8.3 Covenant Against Discrimination.

Consultant covenants that, by and for itself, its heirs, executors, assigns, and all persons claiming under or through them, that there shall be no discrimination against or segregation of, any person or group of persons on account of race, color, creed, r eligion, sex, gender, sexual orientation, marital status, national origin, ancestry or other protected class in the performance of

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this Agreement. Consultant shall take affirmative action to insure that applicants are employed and that employees are treated during employment without regard to their race, color, creed, religion, sex, gender, sexual orientation, marital status, national origin, ancestry or other protected class.

8.4 Unauthorized Aliens.

Consultant hereby promises and agrees to comply with all of the provisions of the Federal Immigration and Nationality Act, 8 U.S.C.A. §§ 1101, et seq. , as amended, and in connection therewith, shall not employ unauthorized aliens as defined therein. Should Consultant so employ such unauthorized aliens for the performance of work and/or services covered by this Agreement, and should any liability or sanctions be imposed against City for such use of unauthorized aliens, Consultant hereby agrees to and shall reimburse City for the cost of all such liabilities or sanctions imposed, together with any and all costs, including attorneys’ fees, incurred by City.

ARTICLE 9. MISCELLANEOUS PROVISIONS

9.1 Notices.

Any notice, demand, request, document, consent, approval, or communication either party desires or is required to give to the other party or any other person shall be in writing and either served personally or sent by prepaid, first-class mail, in the case of the City, to the City Manager and to the attention of the Contract Officer (with her/his name and City title), City of Carson, 701 East Carson, Carson, California 90745 and in the case of the Consultant, to the person(s) at the address designated on the execution page of this Agreement. Either party may change its address by notifying the other party of the change of address in writing. Notice shall be deemed communicated at the time personally delivered or in seventy -two (72) hours from the time of mailing if mailed as provided in this Section.

9.2 Interpretation.

The terms of this Agreement shall be construed in accordance with the meaning of the language used and shall not be construed for or against either party by reason of the authorship of this Agreement or any other rule of construction which might otherwise apply.

9.3 Counterparts.

This Agreement may be executed in any number of counterparts and each of such counterparts shall for all purposes be deemed to be an original, whether the signatures are originals, electronic, facsimiles or digital. All such counterparts shall together co nstitute but one and the same Agreement.

9.4 Integration; Amendment.

This Agreement including the attachments hereto is the entire, complete and exclusive expression of the understanding of the parties. It is understood that there are no oral agreements between the parties hereto affecting this Agreement and this Agreement supersedes and cancels any and all previous negotiations, arrangements, agreements and understandings, if any, between the parties, and none shall be used to interpret this Agreement. No amendment to or modification

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of this Agreement shall be valid unless made in writing and approved by the Consultant and by the City Council. The parties agree that this requirement for written modifications cannot be waived and that any attempted waiver shall be void.

9.5 Severability.

In the event that any one or more of the phrases, sentences, clauses, paragraphs, or sections contained in this Agreement shall be declared invalid or unenforceable by a valid judgment or decree of a court of competent jurisdiction, such invalidity or unenforceability shall not affect any of the remaining phrases, sentences, clauses, paragraphs, or sections of this Agreement which are hereby declared as severable and shall be interpreted to carry out the intent of the parties hereunder unless the invalid provision is so material that its invalidity deprives either party of the basic benefit of their bargain or renders this Agreement meaningless.

9.6 Warranty & Representation of Non-Collusion.

No official, officer, or employee of City has any financial interest, direct or indirect, in this Agreement, nor shall any official, officer, or employee of City participate in any decision relating to this Agreement which may affect his/her financial inte rest or the financial interest of any corporation, partnership, or association in which (s)he is directly or indirectly interested, or in violation of any corporation, partnership, or association in which (s)he is directly or indirectly interested, or in v iolation of any State or municipal statute or regulation. The determination of “financial interest” shall be consistent with State law and shall not include interests found to be “remote” or “non -interests” pursuant to Government Code Sections 1091 or 1091.5. Consultant warrants and represents that it has not paid or given, and will not pay or give, to any third party including, but not limited to, any City official, officer, or employee, any money, consideration, or other thing of value as a result or cons equence of obtaining or being awarded any agreement.

Consultant further warrants and represents that (s)he/it has not engaged in any act(s), omission(s), or other conduct or collusion that would result in the payment of any money, consideration, or other thing of value to any third party including, but not l imited to, any City official, officer, or employee, as a result of consequence of obtaining or being awarded any agreement. Consultant is aware of and understands that any such act(s), omission(s) or oth er conduct resulting in such payment of money, consideration, or other thing of value will render this Agreement void and of no force or effect.

Consultant’s Authorized Initials _______

9.7 Corporate Authority.

The persons executing this Agreement on behalf of the parties hereto warrant that (i) such party is duly organized and existing, (ii) they are duly authorized to execute and deliver this Agreement on behalf of said party, (iii) by so executing this Agreement, such party is formally bound to the provisions of this Agreement, and (iv) the entering into this Agreement does not violate any provision of any other Agreement to which said party is bound. This Agreement shall be binding upon the heirs, executors, administrators, successors and assigns of the parties. [SIGNATURES ON FOLLOWING PAGE]

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IN WITNESS WHEREOF, the parties hereto have executed this Agreement on the date and year first-above written.

CITY:

CITY OF CARSON, a municipal corporation

Lula Davis-Holmes, Mayor
ATTEST:

Dr. Khaleah K. Bradshaw, City Clerk
APPROVED AS TO FORM:

ALESHIRE & WYNDER, LLP

Sunny K. Soltani, City Attorney
[vas;rjl]
CONSULTANT:

JPW COMMUNICATIONS, INC., a California
corporation
By:

Name: Jenny Windle
Title: CEO
By:

Name:

Title:

Address: 2710 Loker Avenue, W., Suite 300
Carlsbad, CA 92010
Two corporate officer signatures required when Consultant is a corporation, with one signature required from each of the following groups: 1) Chairman of the Board, President or any Vice President; and 2) Secretary, any Assistant Secretary, Chief Financial Officer or any Assistant Treasurer. CONSULTANT’S SIGNATURES

SHALL BE DULY NOTARIZED, AND APPROPRIATE ATTESTATIONS SHALL BE INCLUDED AS

MAY BE REQUIRED BY THE BYLAWS, ARTICLES OF INCORPORATION, OR OTHER RULES OR REGULATIONS APPLICABLE TO CONSULTANT’S BUSINESS ENTITY.

01007.0001 2005686.3

CALIFORNIA ALL-PURPOSE ACKNOWLEDGMENT

STATE OF CALIFORNIA

COUNTY OF LOS ANGELES

On __________, 2025 before me, ________________, personally appeared ________________, proved to me on the basis of satisfactory evidence to be the person(s) whose names(s) is/are subscribed to the within instrument and acknowledged to me that he/she/they executed the same i n his/her/their authorized capacity(ies), and that by his/her/their signature(s) on the instrument the person(s), or the entity upon behalf of which the person(s) acted, executed the instrument.

I certify under PENALTY OF PERJURY under the laws of the State of California that the foregoing paragraph is true and correct.

WITNESS my hand and official seal.

Signature: _____________________________________

OPTIONAL
Though the data below is not required by law, it may prove valuable to persons relying on the document and could prevent fraudulent reattachment of this form .

CAPACITY CLAIMED BY SIGNER DESCRIPTION OF ATTACHED DOCUMENT

INDIVIDUAL

CORPORATE OFFICER
_______________________________

TITLE(S)

PARTNER(S) LIMITED

GENERAL

ATTORNEY-IN-FACT

TRUSTEE(S)

GUARDIAN/CONSERVATOR
OTHER_______________________________
______________________________________
SIGNER IS REPRESENTING:
(NAME OF PERSON(S) OR ENTITY(IES))
_____________________________________________
_____________________________________________

___________________________________

TITLE OR TYPE OF DOCUMENT
___________________________________

NUMBER OF PAGES
___________________________________

DATE OF DOCUMENT
___________________________________

SIGNER(S) OTHER THAN NAMED ABOVE

A notary public or other officer completing this certificate verifies only the identity of the individual who signed the document to which this certificate is attached, and not the truthfulness, accuracy or validity of that document.

01007.0001 2005686.3

CALIFORNIA ALL-PURPOSE ACKNOWLEDGMENT

STATE OF CALIFORNIA

COUNTY OF LOS ANGELES

I certify under PENALTY OF PERJURY under the laws of the State of California that the foregoing paragraph is true and correct.

WITNESS my hand and official seal.

Signature: _____________________________________

OPTIONAL
Though the data below is not required by law, it may prove valuable to persons relying on the document and could prevent fraudulent reattachment of this form .

CAPACITY CLAIMED BY SIGNER DESCRIPTION OF ATTACHED DOCUMENT

INDIVIDUAL

CORPORATE OFFICER
_______________________________

TITLE(S)

PARTNER(S) LIMITED

GENERAL

ATTORNEY-IN-FACT

TRUSTEE(S)

___________________________________

TITLE OR TYPE OF DOCUMENT
___________________________________

NUMBER OF PAGES
___________________________________

DATE OF DOCUMENT
___________________________________

SIGNER(S) OTHER THAN NAMED ABOVE

01007.0001 2005686.3 A-1
EXHIBIT “A”

SCOPE OF SERVICES
I. Consultant will perform the following Services:

A. Research and Discovery
(a) Material audit, plan review, report review
(b) One (1) in-person community meeting
(c) Up to 12 1:1 meetings (virtual/in-person) over two days (d) Up to three (3) focus groups over one day (in-person) (e) Research presentation with insights and recommendations B. Marketing Strategy
(a) Strategic plan with goals, strategies, tactical recommendations, persona archetypes, engagement mapping, key messages and creative concept
(b) Implementation/activation plan with timelines, milestones and messaging for internal and external audiences about Carson's new economic development plan and campaign
(c) Evaluation metrics and KPIs
C. Creative Assets and Collateral
(a) Graphic design, copy development and project management support for the production of collateral such as paid advertisements, fact sheet, social media template and PPT.

D. Implementation Support
(a) Branding and visual development of creative concept (b) Style Guide
(c) Annual content calendar (12 months) for social media, public relations outreach and other
(d) Quarterly video campaign (4 60-second videos)
(e) Quarterly earned media outreach/pitches

01007.0001 2005686.3 A-2
(f) Additional collateral design (welcome packets, email campaign, broker postcard campaign, etc.)
(g) On-going project update meetings
(h) Monthly content creation (newsletters, blogs, social media posts and graphics)
(i) Other activities as approved in the marketing plan
II. As part of the Services, Consultant will prepare and deliver the following tangible work products to the City:

A. Research presentation with analysis, insights and recommendations B. Economic development marketing strategy
C. Templates, graphic design assets, photographs, video files, style guide, and all other design files
III. All work product is subject to review and acceptance by the City, and must be revised by the Consultant without additional charge to the City until found satisfactory and accepted by City.

IV. Consultant will utilize the following personnel to accomplish the Services:

A. Jenny Windle, Founder and CEO
B. Susanne Bankhead, Partner and Sr. Vice President
C. Leslie Spring, Senior Director
D. Baylee Akins, Senior Manager
E. Molly Schellenger, Senior Multimedia Designer
F. Kit Caldwell, Multimedia Designer, Videographer and Photographer G. Natalia Speedon, Specialist
H. Lauren Bonanno, Coordinator

01007.0001 2005686.3 B-1
EXHIBIT “B”

SPECIAL REQUIREMENTS
(Superseding Contract Boilerplate)
The Agreement is hereby amended as follows (deletions shown in strikethrough and additions shown in bold italics):

I. Section 3.4 (Term) of the Agreement is hereby amended to read in its entirety as follows:
“3.4 Term.

Unless earlier terminated in accordance with Article 7 of this Agreement, this Agreement shall continue in full force and effect until completion of the services but not exceeding eighteen (18) months one (1) years from the date hereof, except as otherwise provided in the Schedule of Performance (Exhibit “D”).”

01007.0001 2005686.3 C-1
EXHIBIT “C”

SCHEDULE OF COMPENSATION
I. Consultant shall perform the following tasks at the following rates:

Description Cost
Research & Discovery $40,000.00
Marketing Strategy $10,000.00
Creative Assets & Collateral $15,000.00
Implementation Support $55,000.00
Advertising Budget $30,000.00
Total $150,000.00

For an amount not to exceed a total of $5,000 over the Agreement Term, City to reimburse Consultant monthly for extraordinary out -of-pocket costs and expenses incurred in performing the Services, including, but not limited to: large -volume (more than 100 at a time) photocopying, printing, postage, clipping service, overnight mail delivery and courier services, which shall be billed at net. A customary 20 percent markup will be added to all advertising buyouts, printing, stock photography purchases and goods or services that are procured on behalf of the City.

II. Within the budgeted amounts for each Task, and with the approval of the Contract Officer, funds may be shifted from one Task sub -budget to another so long as the Contract Sum is not exceeded per Section 2.1, unless Additional Services are approved per Section 1.8.

III. The City will compensate Consultant for the Services performed upon submission of a valid invoice. Each invoice is to include:

A. Line items for all personnel describing the work performed, the number of hours worked, and the hourly rate.

B. Line items for all materials and equipment properly charged to the Services.

C. Line items for all other approved reimbursable expenses claimed, with supporting documentation.

D. Line items for all approved subcontractor labor, supplies, equipment, materials, and travel properly charged to the Services.

01007.0001 2005686.3 C-2
IV. The total compensation for the Services shall not exceed $155,000.00 as provided in Section 2.1 of this Agreement.

V. The Consultant’s billing rates for all personnel are attached as Exhibit C-1.

01007.0001 2005686.3 C1-1
EXHIBIT “C-1”

BILLING RATES

01007.0001 2005686.3 D-1
EXHIBIT “D”

SCHEDULE OF PERFORMANCE
I. Consultant shall perform all services timely in accordance with the following schedule:

Task Estimated timeline
Research and
Discovery
Two (2) months (subject to scheduling of meetings)
following issuance of Notice to Proceed by City’s
Contract Officer.

Marketing
Strategy
One (1) month following issuance of Notice to
Proceed by City’s Contract Officer.

Creative Assets
and Collateral
Two (2) months following issuance of Notice to
Proceed by City’s Contract Officer.

Implementation
Support
Twelve (12) months following completion of above
three items.

Evaluation Ongoing

II. The Contract Officer may approve extensions for performance of the services in accordance with Section 3.2.

Commented [RL1]: JR, let me know if anything here needs to be edited.

RFP 24-020 - ECONOMIC DEVELOPMENT MARKETING STRATEGY

BID REGISTER

COMPANY LOCATION

1. Allegra Consulting Pasadena, CA

2. BC Design Haus, Inc. Pasadena, CA

3. Charles Communication, Corporation Los Angeles, CA

4. Commune Communication Corp. Long Beach, CA

5. CV Strategies Palm Desert, CA

6. Development Counsellors International LTD. New York, NY

7. Hinderliter, de Llamas & Associates Brea, CA

8. In House Strategy San Jose, CA

9. JPW Communications, Inc. Carlsbad, CA

10. Nine27 Long Beach, CA

11. RSG, Inc. Vista, CA

12. The Abbi Agency Reno, NV

13. The Brandsmith, LLC. Victorville, CA

14. The Burdette Agency, Inc. Jacksonville, FL

15. WeUsThem, Inc. Halifax/Nova Scotia

CITY OF CARSON 701 East Carson Street
Report to Honorable Mayor and City Council
Tuesday, June 3, 2025, 5:00 PM
CONSENT 24. To: Honorable Mayor and City Council From: John Raymond, CRA Executive Director and Assistant City Manager CD Administration Subject: CONSIDER A CONTRACTUAL SERVICES AGREEMENT WITH RJM DESIGN GROUP, INC. OFSAN JUAN CAPISTRANO, CALIFORNIA FOR THE ENGINEERING, CONCEPTUAL DESIGN, AND COMMUNITYENGAGEMENT FOR CERTAIN PUBLIC-FACING RESIDENTIAL PERIMETER WALLS ON AVALON BOULEVARDAND CENTRAL AVENUE, IN A CONTRACT AMOUNT NOT TO EXCEED $292,856, IN A FORM ACCEPTABLE TOTHE CITY ATTORNEY I. SUMMARY
In February, 2025 the City of Carson issued RFP 25-016 seeking proposals from qualiﬁed ﬁrms to conduct a feasibility analysis for revitalizing large sections of a series of privately-owned walls along Avalon Boulevard and a series of privately-owned walls along Central Avenue. The Avalon corridor provides access to key destinations such as Dignity Health Sports Park, the Velo Sports Center, South Bay Pavilion and California State University Dominguez Hills. The City aims to enhance the corridor’s appearance to create a more inviting environment for visitors and improve the experience for daily users who walk or bike long this route.

The RFP sought an engineering assessment, design options, stakeholder engagement, and ﬁnancing strategies to evaluate the feasibility of the Avalon Boulevard / Central Avenue Wall Improvement Project.

The study area includes the immediate area along the wall on the east side of Avalon Boulevard, extending from Turmont Street in the south to University Drive in the north and on generally the same block on the east side of Central Avenue. These walls are privately-owned by 52 property owners and 27 property owners, respectively, with their property lines extending up to the public right-of-way/sidewalk. Central Avenue was added to the project just prior to the RFP being issued, so the additional language in the RFP is shown as a separate exhibit.

Two proposals were received with only one being considered responsive. The other ﬁrm only proposed on a portion of the work. The recommended vendor is RJM Design Group, Inc. of San Juan Capistrano.

II. RECOMMENDATION
APPROVE A CONTRACTUAL SERVICES AGREEMENT WITH RJM DESIGN GROUP, INC. OF SAN JUAN

CAPISTRANO, CALIFORNIA FOR THE ENGINEERING, CONCEPTUAL DESIGN, AND COMMUNITY

ENGAGEMENT FOR CERTAIN PUBLIC-FACING RESIDENTIAL PERIMETER WALLS ON AVALON BOULEVARD AND CENTRAL AVENUE, IN A CONTRACT AMOUNT OF $292,856, IN A FORM ACCEPTABLE TO THE CITY

ATTORNEY
III. ALTERNATIVES
TAKE another action the City Council deems appropriate.

IV. BACKGROUND
For the past several decades, residents have complained to the City about the unsightly appearance of a series of residential walls on the east side of Avalon Boulevard from Turmont Street to University Avenue.

The residential lots of which these are the backyard walls sit about 5' or so above the Avalon sidewalk, making many of the wall footings visible at eye level for most people, and the edge of the lots vary in distance from the sidewalk. The wall system also includes a lower wall of about 3' at the back of sidewalk, which creates a potential landscape area between the two walls, but most of the landscaping is missing or blighted. Many of the upper walls are dilapidated and crumbling, some are wood fences rather than walls, and they vary in distance from the sidewalk as homeowners have modiﬁed their backyards over the life of their homes.

The condition of the walls along Central Avenue are similar but not as acute.

The City is looking to design a wall or series of walls that create a uniﬁed, aesthetically pleasing look from the street. The assignment isn't simply a design problem but presents several engineering challenges including civil, geotechnical, and structural. The scope in the RFP was generally as follows:

Engineering Assessment included mapping and surveying to delineate property boundaries, right-of-way lines, and easements; and, accurately document the location, dimensions, and conditions of existing walls, fences, and related infrastructure such as utility poles and lines. The consultant would need to review historical records and prior studies related to the Avalon Boulevard/Central Avenue Wall study areas; engage with stakeholders, including property owners and utility providers, to gather insights and identify concerns; and, perform a condition assessment of existing structures to determine the need for repair, replacement, or enhancement.

The Design Options will need detailed engineering drawings depicting site constraints and proposed improvements for the wall and illustrations of site constraints, proposed design concepts, and landscaping plans for any integrated planter areas. Once the engineering constraints are understood, the design process will be iterative starting with several conceptual designs and moving to a small number of options for more detailed design and engineering to proceed. The consultant would need to formulate and present design options for maintaining and upgrading the existing walls, potentially incorporating a living wall or vertical garden tall and dense enough to screen the upper walls; or, replacing the existing series of private walls (especially the upper walls) with a new, cohesive design using a single material or different materials (e.g. concrete block and/or metal screening); plus, evaluate potential impacts of any replacement wall solution on the remaining private property (such as backyard improvements, slope/stability, or landscaping) and on sidewalk and street functionality, traﬃc ﬂow, and propose mitigation measures for those impacts.

Construction Cost Estimation is a key task. The cost breakdown would need to include a detailed cost estimate for materials, labor, equipment, and other project-related expenses for each design alternative, include estimates for potential contingencies and unforeseen costs, and the consultant would need to conduct a comparative cost analysis to support decision-making processes.

Financing Strategies. The consultant would also need to research various methods of project ﬁnancing from public and private sources. RJM Design Group previously prepared a Parks and Recreation Master Plan in 2022 for the City of Carson which can be used as a foundation for potential development. They will review and provide recommendations based on the latest Community Service Department Financial Strategy Plan, where different ﬁnancial strategies were listed. After presenting and reviewing ﬁnancial strategies with the city we will discuss next steps with City staff and our civil engineer so that our civil engineer can potentially develop future Construction Documents based on City staff direction.

Finally, a key task is Stakeholder Engagement, which is focused on education and outreach to the affected homeowners. This includes creating a property owner contact list for property owners in the study area., creating and distributing informational materials to educate stakeholders about the project and gather their input, hosting meetings with the property owners to present the project scope, address questions, and collect feedback, and participate in public workshops to present the same material. An important aspect of this task is assessing the property owners' willingness to grant the right of entry to their private property for data collection, site evaluations, and any necessary repair or construction activities, and incorporating stakeholder feedback into the design recommendations and ﬁnancing strategy to ensure alignment with community needs and preferences.

RJM Design Group has extensive experience designing streetscape projects that enhance the character, safety, and functionality of major streets and roadways. Their expertise includes the design of medians, roundabouts, bus shelters, public rights-of-way, sidewalks, and other key streetscape elements that contribute to a functional and pedestrian-friendly environment. They balance aesthetics with practicality, incorporating sustainable landscaping, traﬃc calming measures, and accessibility improvements to create inviting public spaces.

V. FISCAL IMPACT
The contract amount is $292,856.00. This is higher than the consultant originally proposed but given the intensive community-engagement aspect of the project, staff requested the consultant to add four (4) additional community engagement meetings with the respective neighborhoods, two additional meetings with each neighborhood. The Contract Oﬃcer can also approve a limited amount of additional work in case more meetings are needed. In addition, about 40% of the cost (about $120,000) is obtaining title reports on each of the 70+ properties to determine the exact property lines and any recorded easements on the properties, which is necessary to complete the engineering studies. Given the time period when these homes were built the complete information is not readily available at the City. Funds are available in account 101-70- 780-290-6004.

The bulk of the work under this contract will be performed in the ﬁrst half of FY 2025-2026. If the City opts to move forward on a design, a contract amendment will be negotiated for more detailed engineering and architecture to produce ready for bid documents. Any construction work on the walls -- which would need to be budgeted in the Capital Improvement Project budget -- would likely occur in the following ﬁscal year, FY 2026-2027, so would not impact next year and the CIP budget about to be adopted.

VI. EXHIBITS

1. RFP 25-016 with Exhibits

2. RFP 25-016 added language to include Central Avenue

3. RJM Design Group, Inc. Proposal

4. RJM Design Group, Inc. Agreement

Attachments
RFP 25-016_PACKET with EXHIBITS-6Mar25
RFP 25-016 added language to include Central Avenue walls RJM Design Group, Inc. PROPOSAL - RFP No. 25-016
RJM Design Group, Inc. AGREEMENT (Avalon Wall)(2005895.1) RFP 25-016 FEASIBILITY STUDY OF THE AVALON BOULEVARD WALL IMPROVEMENT PROJECT 1 City of Carson
Purchasing Division
701 E. Carson Street
Carson, CA 90745
R
EQUEST FOR PROPOSALS (RFP): 25-016
N
otice is hereby given that the Purchasing Manager of the City of Carson will accept proposals for:

EASIBILITY STUDY OF THE AVALON BOULEVARD WALL IMPROVEMENT PROJECT I
SSUE DATE: 03/06/2025
QUESTIONS DEADLINE: 03/20/2025 | 02:00 PM
BID DEADLINE: 04/10/2025 | 02:00 PM
PR

OPOSALS MUST BE SUBMITTED ELECTRONICALLY
R
EGISTER AS A VENDOR AND SUBMIT ELECTRONIC PROPOSALS AT:
https://www.planetbids.com/portal/portal.cfm?CompanyID=32461 N
o late proposals will be accepted. Proposals received after the deadline established will not be considered for this contract. Proposers are strongly encouraged to carefully read the entire RFP and are solely responsible for the timely submittal of complete proposals. The City reserves the sole right to evaluate the proposals submitted, waive any irregularity therein, approve sub -consultants (if applicable), and select or reject proposals, should such action be deemed in the best interests of the City.

A
ll questions or requests for interpretation regarding this RFP must be submitted online through PlanetBids by the date and time specified. Any City response for this solicitation not submitted through PlanetBids is unauthorized and will be considered invalid. Any attempt to lobby members of the Carson City Council, or City of Carson staff during the release of the solicitation and the announcement of the award determination, may result in disqualification from the selection process.

P
lease note, in the event of a conflict between any details included in this RFP 25-016 and any details in PlanetBids, this RFP 25-016 shall control and govern.

To v
iew other bidding opportunities from the City of Carson, please visit:
http://ci.carson.ca.us/Finance/Bidding.aspx

RFP 25-016 FEASIBILITY STUDY OF THE AVALON BOULEVARD WALL IMPROVEMENT PROJECT 2 RFP No. 25-016
F

EASIBILITY STUDY OF THE AVALON BOULEVARD WALL IMPROVEMENT PROJECT Tabl
e of Contents
A. S
ummary 3
B. S
pecific Proposal Requirements 4
C. Q
uestions and Addenda 4
D. P
roposer Qualifications 6
E. P
roject Location and Schedule 6
F. I
nsurance Requirements 6
G. C
ost Proposal 7
H. P
roposal Opening, Document Review and Award of Contract 8 P
roject Scope of Services 11
Avalon Wall – Exhibit A
Avalon Wall – Exhibit B
Avalon Wall – Exhibit C
Avalon Wall – Exhibit D
Additional Documents Available as Downloads from PlanetBids

1. A
ffidavit of Non-Federal Lobbyist Requirements

2. Affidavit of Non-Collusion and Non-Discrimination

3. Client Reference List

4. Debarment and Suspension Certification

5. Certification of Compliance with Labor Code 3700

6. W-9 Request for Taxpayer Identification Number and Certification

7. Acknowledgement of Insurance Endorsements

8. Instructions for Entering Electronic Bids

9. Contract Insurance Checklist – Non-Construction

10. Contract for Services Template Long Form
15 16
17 18
RFP 25-016 FEASIBILITY STUDY OF THE AVALON BOULEVARD WALL IMPROVEMENT PROJECT 3 A. S UMMARY
The C
ity of Carson (“City”) is seeking proposals from qualified firms to conduct a feasibility analysis for revitalizing large sections of a privately -owned series of walls along Avalon Boulevard. The Avalon corridor provides access to key destinations such as Dignity Health Sports Park, the Vel o S
ports Center, and California State University Dominguez Hills, and the South Bay Pavilion. The first three locations will be venues for Olympic events in the 2028 Los Angeles Olympics. The City aims to enhance the corridor’s appearance to create a more inviting environment for visitors and improve the experience for daily users who walk or bike long this route. The analysis is expected to include an engineering assessment, design options, stakeholder engagement, and financing strategies to evaluate the feasibility of the Avalon Boulevard Wall Improvement Project.

P
lease reference Exhibits A, B, C, and D for a map of the study area, addresses or properties included in the study area, and photographs documenting existing conditions.

I
n solving the problem of the blighted walls in this major corridor, Carson is looking for a dramatic solution that goes beyond solving repairing crumbling walls and replacing dead landscaping to creating an exciting visual identity for the corridor through the use of bold design, durable and attractive materials, landscaping, lighting, and graphics.

A
fter proposals are received, the City will review and may conduct additional interviews to clarify proposals received. To reiterate, the City reserves the right in its sole discretion to award all services to one proposer or to award separate services to multiple proposers. The City also reserves the right to reject any and all proposals received and resolicit for proposals in its discretion, pursuant to Carson Municipal Code (CMC) Section 2611(l), and to take any other action deemed to serve the best interest of the City subject to compliance with applicable law.

The
City of Carson was incorporated as a California general law city on February 20, 1968. On November 6, 2018, with the City's voters’ approval, the City of Carson became a California chartered city. Carson is located less than 20 miles south of downtown Los Angeles and is part of the South Bay section of Los Angeles County and is the youngest municipalit y in the South Bay .

The C
ity’s acreage is 19.2 square miles, and its population has grown from 61,000 in 1968 to close t
o 100,000 residents today.

C
arson prides itself on being a culturally diverse community and is accessible by air, rail and freeway. The City is close to Los Angeles International Airport, Long Beach International Airport, the Port of Los Angeles, and the Port of Long Beach. The four freeways that surround or run through the City are the Harbor Freeway (110); the San Diego Freeway (405); the Artesia Freeway (91); and the Long Beach Freeway (710). Additionally, an MTA Silver Line bus frequently stops in Carson on its route between Los Angeles and San Pedro and the City operates and contracts for convenient bus transportation within the City. There is no other city in the Los Angeles-Orange County region that matches Carson’s ease of accessibility. The City is home to many large, modern petrochemical, electronics, automobile, aerospace, trucking, and high- tech facilities. Many of these companies have won regional and local beautification awards. A number of multinational companies also call RFP 25-016 FEASIBILITY STUDY OF THE AVALON BOULEVARD WALL IMPROVEMENT PROJECT 4 Carson their home by locating their corporate headquarters here. Through cooperative efforts bet
ween the City and businesses, the vitality and future of Carson continues to flourish.

The C
ity of Carson reserves the right to make changes in this RFP as it may deem appropriate.

Any and all changes in the RFP will be made by written addenda which will be issued via PlanetBids.

No oral changes will be permitted. Addenda issued during the proposal process shall become a part of the original proposal. All proposals must be submitted by the date and time established for the opening of proposals. The City of Carson reserves the right to take any action considered to be in the best interest of the City of Carson.

N
o proposal may be withdrawn for a period of ninety (90) days once proposals have been opened by the Purchasing Manager or assigned designee.

N
o contract exists on the part of the City until the City Council has made the award and a contract has been fully executed. The award, if made, will take approximately within ninety (90) calendar days after the scheduled proposal opening date.

The
City reserves the right to reject any and all proposals received or any parts therein, and to be the sole judge of the merits of each proposal received.

U
nless expressly stated otherwise, documents must be uploaded in PDF format. It is the proposer’s responsibility to ensure its documents are properly and timely uploaded onto the City’s online bid management system. Proposals that are missing pages, cannot be opened etc. may be considered nonresponsive. It is the proposer’s sole responsibility to contact the City’s online bid management provider (PlanetBids at 818-992-1771) to resolve any technical issued related to electronic bidding, including, but not limited to, registering as a vendor, updating passwords, updating profiles, downloading/uploading documents , submitting an electronic bid/proposal, etc. All questions or requests for interpretation regarding this RFP solicitation must be submitted online through PlanetBids within the date and time specified. Bidders are not to contact City personnel or Elected Officials with any questions or clarifications concerning this RFP other than through PlanetBids, as only the Purchasing Manager may be contacted. Any City response for this RFP that is not posted through PlanetBids is unauthorized and will be considered invalid. Bidders are solely responsible for “on time” submission of their electronic bids. The Bid Management System will not accept late bids and no exceptions shall be made. Bidders will receive an e- bid confirmation number with a time stamp from the Bid Management System indicating that their bid was submitted successfully.

N
OTE: E-Bids are sealed and cannot be viewed by City staff until the close date and time. If you need to withdraw your bid, you may do so at any time before the bid deadline, by going back into the system and selecting “withdraw”.

B. SPECIFIC PROPOSAL REQUIREMENTS
A
ll proposals in response to this invitation must be submitted electronically on PlanetBids no later than the due date and time established. Please allow sufficient time to prepare, scan and upload your documents into the electronic bid system prior to the deadline, as the system will lock and not allow entry of bid after the designated deadline. Any technical questions regarding use of PlanetBids must be directed to PlanetBids. Faxed, emailed, or delivered bids will not be accepted.

P
roposers will be required to upload the following supplemental documents. Each supplemental document must be numbered in accordance with the following table.

RFP 25-016 FEASIBILITY STUDY OF THE AVALON BOULEVARD WALL IMPROVEMENT PROJECT 5 Required Proposal Supplemental Documents
1 Company Certification and Personnel Verification
Certification, on company letterhead that the person submitting the bid is authorized to contract on behalf of the prospective vendor. Examples of authorized persons include owner, partner, or corporate officers.

Include name, title, address, and contact information. If bidder is a corporation, certification should include statement that corporation is in good standing with the California Secretary of State.

Required
2 Client Reference List
Governmental entities preferred. Include client contact information and a brief description of the product provided to each client. Minimum of three (3) references. (download from PlanetBids)
Required
3 Subcontractor List (if applicable)
Include the subcontractor’s qualifications and the nature and extent of work to be performed by each subcontractor
Required if
Applicable
4 Modification, Changes or Exceptions to the City’s Contract Services Agreement Long Form (download from PlanetBids) Exceptions to the specifications of any proposed items, contract terms and conditions shall be fully described and stated in writing Required if
Applicable
5 Cost
Include all relative pricing information Required
6 Affidavit of Non-Collusion and Non-Discrimination
(download from PlanetBids) Required
7 Affidavit of Non-Federal Lobbyist Requirements
(download from PlanetBids) Required
8 Debarment and Suspension Certificate
(download from PlanetBids) Required
9 W-9 Request for Taxpayer Identification Number and Certification (download from PlanetBids) Required
10 Acknowledgement of Insurance Endorsements
(download from PlanetBids) Required
11 Contract Services Agreement Template Long Form
(for reference only download from PlanetBids)
Required
Upon Award

Every document uploaded to PlanetBids must include Proposer name and RFP No. 25-016.

C. QUESTIONS AND ADDENDA

Any requests for clarification or other questions must be submitted via PlanetBids using the “Q&A” tab no later than the date and time established on the cover page of this solicitation document. No verbal requests or requests made in any other format will be accepted. Questions must be submitted individually and not in paragraph form nor combined in a single submission.

Requests submitted for City’s consideration of proposed terms and conditions, including modifications to the City’s RFP and/or standard form Contract Services Agreement, must be submitted by the deadline for questions. Such requests should include an attachment in PDF RFP 25-016 FEASIBILITY STUDY OF THE AVALON BOULEVARD WALL IMPROVEMENT PROJECT 6 format on company letterhead that shows the requested modifications. The City will provide formal answers to all questions. Changes to the RFP itself shall only be made by the City via formal written addenda. Addenda will be published and distributed through the Portal. All addenda shall become a part of the RFP document requiring both signature and acknowledgement by the proposer.

It is the sole responsibility of the bidders to ensure that they have received the entire RFP including any questions, answers and addenda by visiting the City of Carson PlanetBids Vendor Portal.

Type of Question Contact Contact Info
Those related to the Contract PlanetBids Post directly to PlanetBids under the “Q&A” tab
Use of PlanetBids PlanetBids (818) 992-1771
City’s Purchasing Process Josilla Togiola
Purchasing Manager
[email protected]
(310) 830-7600 ext. 1237

D. PROPOSER QUALIFICATIONS

Proposers who do not meet the minimum qualifications will be disqualified.

Awarded Proposer and subcontractors (if applicable) must pay the City’s business license tax and submit required insurance documents prior to execution of the contract.

E. PROJECT LOCATION & SCHEDULE

Job location: To be determined upon contract award
Job Work Schedule: To be determined upon contract award

Review of proposals to be completed by the City evaluation committee April 2025 Conduct Interviews if needed April 2025
Recommendation to City Council for contract award in open session May 2025 Contract Services Agreement Execution May 2025
*Schedule is subject to change

F. INSURANCE REQUIREMENTS

The selected contractor must comply with insurance requirements as detailed in the Contract Services Agreement and as listed below. The Acknowledgement of Insurance Endorsements must also be signed and submitted as part of the bid requirements.

If a proposer believes any of City’s proposed insurance is not appropriate for any reason and/or the requirements warrant an adjustment, City invites submission of a written request with explanation of the same to be submitted prior to 10 days before the bid deadline. City will review the request and if appropriate, will issue an amendment to the insurance requirements as a written addendum.

RFP 25-016 FEASIBILITY STUDY OF THE AVALON BOULEVARD WALL IMPROVEMENT PROJECT 7 Certificate of Insurance:

Shows GL, Auto, and Work Comp coverages with valid effective dates General Liability: Additional Insured and Waiver of Subrogation must be checked.

Auto Liability: Additional Insured and Waiver of Subrogation must be checked.

Workers Compensation: Waiver of Subrogation must be checked. * - if applicable

Description of Operations:

1. City of Carson, its elected and appointed officers, employees, volunteers, and agents are additional insured on GL and Auto policies.

2. GL is Primary and Non-Contributory.

3. Waiver of Subrogation endorsement in favor of City of Carson OR in favor of additional insured.

Certificate Holder: City of Carson, 701 E Carson Street, Carson, CA 90745 Insurance Carriers: AM Best rating A- VII or Better

General Liability Provisions:

Coverage form ISO CGL CG 00 01. Minimum limits $1MM per occurrence/$2MM aggregate.

GL Endorsements:

1. City of Carson, its elected and appointed officers, employees, volunteers, and agents are additional insured OR blanket additional insured endorsement.

2. Primary and Non-contributory endorsement.

3. Waiver of Subrogation endorsement in favor of City of Carson.

Automobile Liability Provisions:

Coverage form ISO CGL CG 00 01. Minimum limits $1MM per occurrence/$2MM aggregate.

Auto Insurance Endorsements:

1. City of Carson, its elected and appointed officers, employees, volunteers and agents are additional insured OR blanket additional insured endorsement.

2. Waiver of Subrogation endorsement in favor of City of Carson.

Worker’s Compensation Provisions:

Coverage for statutory limits for workers compensation. Minimum limit of $1MM for Employer Liability.

WC Endorsements:

1. Waiver of Subrogation endorsement in favor of City of Carson

G. COST PROPOSAL

Proposers must provide everything necessary, at their own expense including, but not limited to labor, prep work, materials, supplies, parts, tools, and equipment required to provide the required to perform the required services.

The lump sum price must include all necessary materials and fees to provide the required services.

Permits, licenses and fees must be obtained at the awarded Proposer’s sole expense. Federal taxes must not be included, as the City is exempt from paying federal taxes. However, the City does pay Sales Tax on the purchase of items, which must be included as a separate line within the total bid price.

RFP 25-016 FEASIBILITY STUDY OF THE AVALON BOULEVARD WALL IMPROVEMENT PROJECT 8 The following costs will not be allowed: additional charges such as fuel surcharges and mileage rates, fines, entertainment, advertising, and any costs considered inappropriate for reimbursement from taxpayer money.

Include hourly rates for additional work which may be authorized by the City’s Contract Officer.

H. PROPOSAL OPENING, DOCUMENT REVIEW AND AWARD OF CONTRACT

Proposals will be evaluated on the basis of the response to all provisions of the RFP. The award, unless all proposals are rejected, shall be pursuant to Carson Municipal Code (CMC) Section 2611(c) (Professional Services Procurement), (b) (Competitive Proposals), and shall be based on (i) demonstrated competence, the professional qualifications necessary for satisfactory performance of the required services; (ii) a fair and reasonable price; and (iii) evidence that the person or firm carrying out contract responsibilities possesses the expertise and experience to perform the requisite professional services, as more particularly set forth in the evaluation criteria tables below.

The City reserves the right to modify the evaluation criteria as deemed appropriate prior to the commencement of evaluation.

Proposal Evaluation Criteria Maximum Points
1 Demonstrated competence, conformance with the terms of this RFP, quality, completeness and presentation of submission
15 2 Method of approach and a demonstrated understanding of the requirements and the ability to meet the technical and the functional requirements 15 3 Relevant experience and demonstrated expertise related to City, County, State, and Federal codes, procedures, rules and regulations
10 4 Experience and qualifications of firm 10
5 Experience and qualifications of key personnel 15
6 Project management and approach 15
7 Reasonableness of cost 10
8 Delivery method and timeliness 10
Total Maximum Points 100

The City may hold interviews with proposers prior to a final selection and interviews may be conducted in person or virtually. The City reserves the right to make such additional investigation as it deems necessary to establish the competence, qualifications, expertise, experience, and financial stability of any firm submitting a proposal.

The City reserves the right to: (1) Accept or reject any and all proposals or any part of any proposal and to waive any irregularities or informalities in any proposal; (2) Request clarification of any information contained in a proposal; (3) Solicit new proposals on the same project, or on a modified project, which may include portions of the original RFP as the City may deem necessary; (4) Disregard all non- conforming, non-responsive, or conditional proposals; (5) Reject the response of any proposer who does not pass the evaluation to the City’s satisfaction; (6) Allow for the correction of errors and/or omissions; (7) Select the proposal that will best meet the needs of the City; (8) Request clarification of any proposal; and (9) Negotiate Contract Services Agreement terms with tentatively selected proposer(s).

Local Vendor Preference: Local Businesses shall be provided a local preference as outlined in Carson Municipal Code (CMC) 2611.1(b) Local Preference for Services, if applicable.

Proposals shall be kept confidential until the conclusion of the RFP process, including award and negotiation of the terms and any and all contracts awarded or proposed to be awarded.

RFP 25-016 FEASIBILITY STUDY OF THE AVALON BOULEVARD WALL IMPROVEMENT PROJECT 9 Awarded proposer, or proposers if multiple contracts are awarded, will be notified by issuance of a Notice of Intent to Award via PlanetBids Vendor Portal to all proposers. Any award is contingent upon the successful negotiation of final contract terms. Negotiations shall be confidential and not subject to disclosure to competing bidders except to the extent memorialized in a contract that is approved by the City or presented for approval by the City Council. If contract negotiations cannot be concluded successfully, the City reserves the right to negotiate a contract with other proposer(s) or withdraw the RFP in its entirety and re-bid.

Proposals and Costs:
 Must be completed no later than the date and time established on the cover sheet of this RFP.  Failure to completely upload your documents and required forms by the deadline shall result in disqualification.
 May be submitted at any time prior to the deadline.
 May be withdrawn and resubmitted at any time prior to the deadline.  Large files may take time to upload so plan the timing of your submittal accordingly.  Cannot be viewed by City staff until the close date and time.  Documents must be uploaded in PDF format and include the proposer’s name and City’s RFP No. 25-016.

All proposal submission documents must be signed and dated by an official authorized to legally bind the entity and enter into a contract.

ORGANIZATION OF PROPOSAL SUBMISSION

If your proposal submission does not include all of the items below, it may be deemed nonresponsive

 Cover letters are not necessary; however, if included, it will count towards your total proposal page limit.  Proposers must submit proposal with one primary consultant. The City does allow the use of subconsultants, which must be identified in the proposal submission . A proposer or a proposer with subconsultants must be able to fulfill all duties of the area for which it applies, and the majority of the primary work set forth in the Project Scope and Specifications must be performed by the proposer .  Proposal (except for cost bid submission discussed below), resumes, certifications and any other supporting documents, shall be limited to a maximum of 30 pages.  Colored display, promotional materials, etc., are not necessary or desired. Emphasis should be concentrated on the conformance to the RFP instructions, responsiveness to the RFP requirements, and on completeness and clarity of content.
 If complete responses cannot be provided without referencing supporting documentation, such documentation must be provided with the bid submission and specific references made to the section, page number, and paragraph where the supplemental information can be found.

All proposal submission documents must be signed and dated by an official authorized to legally bind the entity and enter into a contract.

The proposal submission shall not exceed 30 pages and will be evaluated by the City’s evaluation committee and shall include, at a minimum, the following information:

 Qualifications and Experience of the Entity
Provide information concerning your entity’s experience as it directly relates to the supplies/services set forth herein. Define the experience of the Project Manager, other key personnel and assigned subconsultants. Demonstrate the relevant expertise and experience of each team member. The designated Project Manager shall be the primary contact with the City during the project period. The proposing entity (as opposed to any subconsultants) must perform the majority of the services. Proposers shall disclose any and all proposed subconsultants, including details regarding which services they would perform and/or which supplies they will provide. Explain your entity’s strengths within the specialty area(s) in which you are RFP 25-016 FEASIBILITY STUDY OF THE AVALON BOULEVARD WALL IMPROVEMENT PROJECT 10 proposing.
 Knowledge
Demonstrated knowledge of City, County, State and Federal regulations and procedures as it pertains to the required supplies/services.
 References
Provide a minimum of three (3) references for work similar to this scope of services that your firm has performed within the last three (3) years. Include a detailed description of the supplies/ services, the company names, contact names, phone numbers, email addresses and dates of supplies/ services performed.

 Cost Bid Submission
Costs must be submitted as a separate PDF document.

There is no limitation to the number of pages a firm can include in their cost submission. Page size must be 8 ½ x 11 and font size shall be no smaller than size 10.

Cost Submission must include:
 Entity name
 All categories of staff (not staff name) that may perform services as a single hourly not -to-exceed rate, including Project Manager, support staff and designated subconsultants.  Hourly rates shall be submitted as a set rate, not a range.  Include overtime hourly rates where applicable.
 Include pricing for any additional billing requirements, if applicable.  The City does not provide reimbursement for business - or travel-related expenses; therefore, such costs must be absorbed in the hourly rate fee structure. Any language related to travel reimbursement and/or price increases shall be stricken from the document by the City and if not stricken, shall be deemed invalid.  Pricing shall remain firm for the entire term of the contract.  The City reserves the right to negotiate final pricing with selected firms, to ensure a fair and reasonable price is agreed upon.

RFP 25-016 FEASIBILITY STUDY OF THE AVALON BOULEVARD WALL IMPROVEMENT PROJECT 11 PROJECT SCOPE OF SERVICES
RFP 25-016

FEASIBILITY STUDY OF THE AVALON BOULEVARD WALL IMPROVEMENT PROJECT

The City is seeking proposals from qualified firms to conduct a feasibility analysis for revitalizing large sections of a privately -owned series of walls along Avalon Boulevard. The Avalon corridor provides access to key destinations such as Dignity Health Sports Park, the Velo Sports Center, California State University Dominguez Hills, and the South Bay Pavilion. The first three locations will be venues for Olympic events in the 2028 Los Angeles Olympics. The City aims to enhance the corridor’s appearance to create a more inviting environment for visitors and improve the experience for daily users who walk or bike long this route. The analysis is expected to include an engineering assessment, design options, stakeholder engagement, and financing strategies to evaluate the feasibility of the Avalon Boulevard Wall Improvement Project.

In solving the problem of the blighted walls in this major corridor, Carson is looking for a dramatic solution that goes beyond solving repairing crumbling walls and replacing dead landscaping to creating an exciting visual identity for the corridor through the use of bold design, durable and attractive materials, landscaping, lighting, and graphics.

Feasibility Study

1. Engineering Assessment
a. Mapping and Surveying:
i. Conduct a comprehensive survey to delineate property boundaries, right - of-way lines, and easements.
ii. Accurately document the location, dimensions, and conditions of existing walls, fences, and related infrastructure such as utility poles and lines. iii. Determine the extent shoring and/or retaining walls would be necessary in the redesign and reconstruction of the affected walls.

b. Data Collection and Analysis:
i. Review historical records and prior studies related to the Avalon Boulevard Wall study area.
ii. Engage with stakeholders, including property owners and utility providers, to gather insights and identify concerns.

Perform a condition assessment of existing structures to determine the degree of the need for repair, replacement, or enhancement, including the RFP 25-016 FEASIBILITY STUDY OF THE AVALON BOULEVARD WALL IMPROVEMENT PROJECT 12 upper walls/fences at the rear of the properties as well as the lower short wall/planter structures at the back of the Avalon sidewalk.

2. Design Options
a. Engineering Drawings:
i. Develop detailed engineering drawings depicting site constraints such as the grade difference between Avalon and Dunbrook Avenue, the location and condition of existing wall footings, the existence of improvements on the private property that could be affected by construction, the existence and location of public utility infrastructure such as power poles, the existence and condition of each lower landscape planter, and proposed improvements for the wall.
ii. Include illustrations of site constraints, proposed design concepts, and landscaping plans for any integrated planter areas.
iii. Design Approaches. Once the engineering constraints are understood, the design process will be iterative starting with several conceptual designs and moving to a small er number of options for more detailed design and engineering to proceed
1:

1. Formulate and present design options for:
a. Considering the design of the existing short walls/landscape planters, potentially maintaining and upgrading them,
incorporating a living wall or vertical garden in them, or removing them altogether in favor of an alternate design that integrates the upper wall and lower wall into a unified structure.
b. Replacing the existing separately-constructed upper walls with a new, cohesive design as a single wall element across all 52 properties, or with some segmentation of the walls into zones or sections, or as a design motif for new individual walls.
c. Considering the civil and geotechnical considerations of the private backyards with structures or trees located too close to the existing wall, make recommendations regarding the
treatment of any of these improvements, and the solution for keeping the back yards intact several feet above and behind the sidewalk.
d. Evaluating potential impacts on the Avalon sidewalk and street functionality, traffic flow, and proposing mitigation measures.

1 If a design is selected and makes its way through the community engagement and financial feasibility process, the City and Contractor will negotiate a contract for the preparation of Issued for Bid and issued for Construction plans.

RFP 25-016 FEASIBILITY STUDY OF THE AVALON BOULEVARD WALL IMPROVEMENT PROJECT 13 e. Considering the aesthetic quality and visual impact of the project on the Avalon corridor and the surrounding
community.

3. Construction Cost Estimation
a. Cost Breakdown:
i. Provide a detailed cost estimate for materials, labor, equipment, and other project-related expenses for each design alternative.
ii. Include estimates for potential contingencies and unforeseen costs. iii. Conduct a comparative cost analysis to support decision -making processes.

4. Financing Strategies. Since the walls are located almost entirely on private property, the City’s legal authority to spend taxpayer dollars on the project is greatly limited. There could be a finding of “public purpose” to pay for the aesthetic enhancements sought by the com munity but most of the funding will need to be borne by the property owners themselves. Please assess the following options:

a. Municipal Bonds:
i. Assess the feasibility of financing a portion of the project through municipal bonds, including implications of an appropriate financing vehicle would have on the City's budget and debt capacity.
b. Assessment District:
i. Explore the feasibility of creating an assessment district to finance the project through property tax assessments on property owners adjacent to and affected by the project.
ii. Describe the assessment district formation process and calculate the financial impact on property owners of the fully-loaded assessment on their annual tax bills.
c. Other Public Financing Ideas:
i. Propose any other innovative financing mechanism that would fund a public/private project of this type.

5. Stakeholder Engagement
a. Education and Outreach:
i. Create and maintain a property owner contact list with the first and last names, addresses, Assessor’s Parcel Numbers (APNs), and contact information for property owners in the study area.
ii. Create and distribute informational materials to educate stakeholders about the project and gather their input , including full -size mounted drawings to be used at in-person neighborhood and community meetings.

RFP 25-016 FEASIBILITY STUDY OF THE AVALON BOULEVARD WALL IMPROVEMENT PROJECT 14 iii. Host at least four (4) public meetings during the project design and scoping process with the property owners and the community to present the project scope, address questions, and collect feedback.
b. Property Access:
i. Assess property owners' willingness to grant the right of entry to their private property for data collection, site surveys and evaluations, and any necessary repair or construction activities.
c. Consent to Assessment:
i. Gather feedback on homeowners’ willingness to accept a property tax assessment to pay for repair s and prepare a sensitivity analysis showing any correlation (or negative correlation) between the size of the assessment and the threshold of support.
d. Feedback Integration:
i. Incorporate stakeholder feedback into the design recommendations and financing strategy to ensure alignment with community needs and preferences.

Deliverables

1. Feasibility Study Report : A comprehensive report documenting the engineering assessment, data analysis, and design recommendations.

2. Engineering Drawings : Detailed engineering drawings illustrating site constraints, proposed improvements, and landscaping plans.

3. Cost Estimates: Detailed breakdowns of construction costs for each design alternative, along with a comparative analysis.

4. Financing Strategies : Recommendations and analysis for potential financing mechanisms, including municipal bonds and assessment districts.

5. Stakeholder Engagement Summary : A summary of outreach efforts, property owner contact list, feedback collected, and how this feedback has been incorporated into the project design and financing strategy

EUNIVERST
TONS,
af Cores

EXHIBIT
A
15 @ LIGIHXS
16 APPROVED
BY:

REVIED
BY.
‘7

NO LANDSCAPING
PRR
WALL
TYPE
14 LANDSCAPING
42" TREE WELL PER PROPERTY
Ps
cee:

SIN
WALL TYPE 2
13-14
FROM
TOP
OF
SW

RETAINING WALL

ISOMETRIC VIEW
~~10'

SIDEWALK
VARIES
FROM
5'
TO
13'

CURRENT

CONDITIONS
_
Ss
.
a
CITY
OF
CARSON
No

DESCRIPTION

APPROVE

ENGINEERING

SERVICES

DIMSION
AVALON

RETAINING
WALL
PLANS

PREPARED
BY:

BENCHMARK:

BETWEEN

TURMONT
&

UNIVERSITY

TRANSITION

BETWEEN
WALL
TYPES
NTS
aad
NO.

XXX
al
10OFi

EXHIBIT
C
17 Property Addresses
19005 DUNBROOKE AVE CARSON CA
90746 27 19527 DUNBROOKE AVE CARSON CA
90746
N
19011 DUNBROOKE AVE CARSON CA 90746 28 19533 DUNBROOKE AVE CARSON CA 90746
19019

DUNBROOKE
AVE

CARSON CA
90746
29 19603 DUNBROOKE AVE CARSON CA 90746
19025

DUNBROOKE
AVE
CARSON
CA
90746 30 19609 DUNBROOKE AVE
CARSON
CA 90746
19103 DUNBROOKE AVE CARSON CA 90746 31 19615 DUNBROOKE AVE CARSON CA 90746
19109

DUNBROOKE
AVE
CARSON
CA
90746
32 19621

DUNBROOKE
AVE
CARSON
CA 90746
19115 DUNBROOKE AVE CARSON CA 90746 33 19703 DUNBROOKE AVE CARSON CA 90746 19121 DUNBROOKE AVE CARSON CA 90746
34 19711

DUNBROOKE
AVE CARSON CA 90746
19203 DUNBROOKE AVE CARSON CA
90746 35
19717

DUNBROOKE
AVE
CARSON
CA 90746
19209 DUNBROOKE AVE CARSON CA 90746 36 19723 DUNBROOKE AVE CARSON CA 90746
19215 DUNBROOKE AVE
CARSON
CA 90746
19221 DUNBROOKE AVE CARSON CA
90746
37 19727 DUNBROOKE AVE CARSON CA 90746
38 19803

DUNBROOKE
AVE CARSON CA 90746
19303 DUNBROOKE AVE CARSON CA
90746 39
19807

DUNBROOKE
AVE CARSON CA 90746
19309 DUNBROOKE AVE CARSON CA 90746 40
19813

DUNBROOKE
AVE CARSON CA 90746
19315 DUNBROOKE AVE CARSON CA 90746 41
19819

DUNBROOKE

AVE CARSON CA
90746
19321 DUNBROOKE AVE

CARSON CA
90746 42 19825 DUNBROOKE AVE CARSON
CA 90746
19327

DUNBROOKE
AVE
CARSON
CA
90746 43 19831 DUNBROOKE AVE
CARSON
CA 90746
19333

DUNBROOKE
AVE
CARSON
CA
90746 44 19903 DUNBROOKE AVE CARSON CA
90746
19403 DUNBROOKE AVE CARSON CA 90746 45 19909 DUNBROOKE AVE

CARSON CA
90746
19409 DUNBROOKE AVE CARSON CA 90746 46 19915 DUNBROOKE AVE CARSON CA 90746 19415 DUNBROOKE AVE CARSON CA 90746 47 19921 DUNBROOKE AVE

CARSON,
CA 90746
19421

DUNBROOKE
AVE
CARSON
CA
90746
48 19925 DUNBROOKE AVE CARSON CA
90746
19503

DUNBROOKE
AVE
CARSON
CA
90746
49 20003 DUNBROOKE AVE CARSON
CA 90746
19509

DUNBROOKE
AVE
CARSON
CA 90746 50 20009 DUNBROOKE AVE
CARSON
CA 90746
19515 DUNBROOKE AVE CARSON CA 90746 51 20013 DUNBROOKE AVE CARSON
CA 90746
19521

DUNBROOKE
AVE
CARSON
CA
90746
52 20021 DUNBROOKE AVE CARSON
CA 90746

EXHIBIT
D
18 The City of Carson (“City”) is seeking proposals from qualified firms to conduct a feasibility analysis for revitalizing large sections of a privately-owned series of walls along Avalon Boulevard and S. Central Avenue. The Avalon corridor, and also Central Avenue, provide access to key destinations such as Dignity Health Sports Park, the Velo Sports Center, and California State University Dominguez Hills, and the South Bay Pavilion. The first three locations will be venues for Olympic events in the 2028 Los Angeles Olympics. The City aims to enhance the corridor’s appearance to create a more inviting environment for visitors and improve the experience for daily users who walk or bike long this route. The analysis is expected to include an engineering assessment, design options, stakeholder engagement, and financing strategies to evaluate the feasibility of the Avalon Boulevard Wall Improvement Project, which will include the east side of S. Central Avenue.

The study area includes the immediate area along the wall on the east side of Avalon Boulevard, extending from Turmont Street in the south to E. University Drive in the north. These walls are privately owned by 52 property owners and are generally at the rear of their property, with their property lines extending down to the public right-of-way/sidewalk. The homes of the property owners are all located on Dunbrook Avenue, with the elevation of the homes (and the footings of the walls) several feet above the grade for Avalon. The walls also appear to be in a variety of alignments laterally, given that the western edge of each yard varies from property to property. Please reference Exhibits A, B, C, and D for a map of this portion of the study area, addresses or properties included in the study area, and photographs documenting existing conditions. Also included in the study area is the immediate area along the wall on the east side of S. Central Avenue, extending from Turmont Street in the south to E. University Drive in the north. These walls are privately owned by 24 property owners and are generally at the rear of their property, with their property lines extending down to the public right-of-way/sidewalk. The homes of the property owners are located on Pricetown Avenue, and 2 located at the corners of S. Central Avenue and E. Elsmere Drive, with the elevation of the homes (and the footings of the walls) several feet above the grade for Avalon. The walls also appear to be in a variety of alignments laterally, given that the western edge of each yard varies from property to property.

Please reference Exhibit E for a map of this portion of the study area.

Feasibility Study of the Avalon Boulevard
Wall Improvement Project
City of Carson
April 10, 2025
Cover Letter | 1
Qualifications & Experience | 2
Project Team | 4
Scope of Services | 9
References | 11
Contract Exceptions | 17
Table of Contents
Alicia Parkway, Mission Viejo
(RJM Project)
City of Carson • Avalon Boulevard Wall Improvement Project | 1 Cover Letter
31591 Camino Capistrano
San Juan Capistrano, CA 92675
www.RJMdesigngroup.com
(949) 493-2600 phone
(949) 493-2690 fax
April 10, 2025
City of Carson
Purchasing Division
701 E. Carson Street
Carson, CA 90745
RE: RFP 25-016 F easibility Study of the Avalon Boulevard Wall Improvement Project Dear Selection Committee:

RJM Design Group, Inc. is pleased to submit our proposal for the Feasibility Study of the Avalon Boulevard Wall Improvement Project. With an established relationship with the City of Carson, our firm has successfully collaborated on various community-focused projects, ensuring innovative design solutions that align with the City’s vision and priorities. We understand the significance of this initiative in enhancing the Avalon and Central Avenue corridors, particularly as they serve as vital gateways to key destinations such as Dignity Health Sports Park, Velo Sports Center, and California State University Dominguez Hills—each set to play an integral role in the 2028 Los Angeles Olympics.

Our approach will leverage RJM’s extensive experience in community outreach, ensuring that all stakeholders, including the 76 property owners along the study area, are engaged in a meaningful and productive manner. By fostering open dialogue with residents, businesses, and City representatives, we will develop a design strategy that balances aesthetic improvements, community needs, and long-term sustainability. We specialize in identifying project feasibility by combining engineering assessments, design innovation, and funding strategies to deliver actionable recommendations tailored to the City’s goals.

Through understanding the complexities of private property ownership along the corridor, RJM will evaluate alignment variations, property constraints, and potential improvements to the existing site walls to create a cohesive and visually appealing streetscape. Our expertise in urban revitalization projects ensures that we will not only address engineering and design feasibility but also explore financing strategies to support project implementation, making this revitalization effort both achievable and impactful.

We look forward to the opportunity to bring our expertise and collaborative approach to this transformative project. Please feel free to contact us directly with any questions. Thank you for your consideration. Zachary Mueting is authorized to contract on behalf of proposer, RJM Design Group, Inc.

Sincerely,
RJM Design Group, Inc.

Zachary Mueting, Principal
[email protected] | (949) 493-2600
City of Carson • Avalon Boulevard Wall Improvement Project | 2 RJM Design Group, Inc.

California Corporation, SB E
38 Years (Since 1987)
(949) 493-2600
Larry P . Ryan — President, [email protected]
Zachary Mueting — Secretary, [email protected]
Larry Ryan / [email protected]
31591 Camino Capistrano, San Juan Capistrano, CA 92675
20 Personnel*
(12) Licensed Landscape Architects, Project Managers
(4) Technical Support
(4) Administrative Support
(2) Certified Arborists
(2) FAA Part 107 Licensed Pilots
* Some individuals hold multiple licenses
Firm Legal Name
Type of Business
Number of Years in Business
Contact Information
List of Owners
Principal Contact
Office Location
Firm Size
Personnel
Established in 1987, RJM Design Group has become a prominent, multi-disciplinary firm specializing in landscape architecture, planning, and design. We are committed to serving cities, public agencies, and organizations across California, by providing creative, sustainable solutions that address the unique needs of each community. Our team consists of skilled professionals with diverse backgrounds, including licensed landscape architects, designers, and planners. Known for our innovative designs, we have a strong ability to create community-inspired spaces that enhance the environment and bring people together. Each team member brings a wealth of knowledge and a passion for their craft, ensuring personalized, high-quality service at every stage of every project.

Qualifications & Experience
RJM Office | San Juan Capistrano, CA
Qualifications & Experience
RJM Design Group has extensive experience designing streetscape projects that enhance the character, safety, and functionality of major streets and roadways. Our expertise includes the design of medians, roundabouts, bus shelters, public rights-of-way, sidewalks, and other key streetscape elements that contribute to a functional and pedestrian-friendly environment. We carefully balance aesthetics with practicality, incorporating sustainable landscaping, traffic- calming measures, and accessibility improvements to create inviting public spaces. Whether revitalizing existing corridors or designing new streetscapes, RJM’s thoughtful approach ensures seamless integration with surrounding infrastructure while enhancing the overall experience for residents, businesses, and visitors.

STREETSCAPES
Our Team has proven expertise in conducting feasibility studies for streetscape projects, providing municipalities and communities with data-driven insights to support informed decision-making. Our team evaluates critical factors such as existing infrastructure, traffic flow, pedestrian accessibility, environmental constraints, and economic impacts to determine the viability of proposed improvements. By integrating stakeholder input and best practices in urban design, we develop strategic recommendations that enhance aesthetics, functionality, and sustainability. RJM’s comprehensive approach ensures that each streetscape project is not only feasible but also aligned with the community’s long-term vision.

FEASIBILITY STUDIES
Santa Ana Canyon Road, Anaheim
(RJM Project)
City of Carson • Avalon Boulevard Wall Improvement Project | 4 Project Team
Carson Community / Stakeholders
RJM Design Group
Jeannette Pulnik
Project Manager
Zachary Mueting
Principal Project
Manager
Landscape Architecture and Design
Glasir Design
Chris Curry
City of Carson
Irrigation Design
DCA Engineering
Chris Herrera
Civil Engineering
RGI Utility Consultants
Bob Gregory
Dry Utilities
FBA Engineering
Bill Zavrsnick
Electrical Engineering
GMU
Scott Ward / Matt Farrington
Structural / Geotechnical
City of Carson • Avalon Boulevard Wall Improvement Project | 5 Project Team (continued)
Jeannette Pulnik, LLA
Project Manager
RJM Design Group, Inc.

Jeanette Pulnik is an
experienced landscape designer
with over nine years in diverse
project types, including
multi-family residential, retail
centers, streetscapes, high-end
single-family estates. She is specialized in planting
design, entitlement packages, construction
documents, and construction administration.

Jeannette has served as a job captain, managing
high-detail estate projects, coordinating with
architects, engineers, and arborists, and overseeing
projects from concept through construction
documentation. Currently at RJM, she’s focusing
on internal/external coordination, and developing
construction details.

Licenses
• Landscape Architect / CA 6927
• Certified Arborist / WE 12567A
Education
• Bachelor of Fine Arts, Interior Design, Savannah
College of Art and Design, GA
• Master of Landscape Architecture, University of
Southern California, CA
Parks
• Crucero Park, Mission Viejo, CA
• Los Osos Village Center, Mission Viejo, CA
• Ontario Sports Empire, Ontario, CA
Zachary Mueting, LLA,
LEED AP (BD+C)
Principal-in-Charge
RJM Design Group, Inc.

Zachary Mueting is a visionary
landscape architect and urban
designer with over a decade of
experience creating sustainable
and engaging outdoor spaces.

Zachary’s exceptional technical
design skills and ability to lead project teams have
been integral to his success in delivering complex,
high-impact projects. He combines advanced
proficiency in design software and sustainable
practices with strategic project management,
ensuring that each initiative is executed efficiently
and to the highest standards. His leadership style
fosters collaboration and innovation among team
members, empowering them to achieve shared goals
and exceed client expectations.

Licenses
• Landscape Architect / CA 5731
• Legacy LEED AP Building Design + Construction
• FAA 107 Licensed Remote Drone Pilot
Education
• Masters Degree, Landscape Architecture, California
Polytechnic State University, Pomona
• Bachelor of Science, Information Technology,
Colorado Technical University
• Bachelor of Science, Information Systems
Management, Colorado Technical University
City of Carson Experience
• Park, Recreation, & Community Services Master
Plan, Carson, CA
• Carriage Crest Park, Carson, CA
Parks
• Bartlett Park, Huntington Beach, CA
• Boulder Pond Park, Rancho Mission Viejo, CA
• Central Park Playground, Huntington Beach, CA
• Cherry Park, Lake Forest, CA
• Cordova Park Renovation, Mission Viejo, CA
• Crucero Park, Mission Viejo, CA
• Heroes Park, Lake Forest, CA
• Murdy Park, Huntington Beach, CA
• North Park, Inglewood, CA
• Pavion Park, Mission Viejo, CA
• Peace Park Playground, Long Beach, CA
• Pinehurst Park, Chino Hills, CA
• Portola Park, Lake Forest, CA
• RC Central Park, Rancho Cucamonga, CA
• Seaside Park, Long Beach, CA

City of Carson • Avalon Boulevard Wall Improvement Project | 6 Chris Herrera
Civil Engineer
DCA Civil Engineering Group,
Inc.

Chris Herrera brings over 19 years of comprehensive
experience in land development, having served in
various capacities including Urban Planner, Office and
Field Surveyor, Project Engineer, Project Manager, and
currently as Project Director at DCA Civil Engineering
Group, Inc., where he has been a dedicated team
member for the past 14 years.

With a Bachelor of Science in Civil Engineering from
San Jose State University and a Master of Public
Administration from Ashford University, Chris combines
technical expertise with strategic leadership. He holds certifications as both an Engineer-in-Training (E.I.T.) and Land Surveyor-in-Training (L.S.I.T.).

Chris is proficient in Computer Aided Design and
Drafting, and well-versed in Microsoft Office
applications, including MS Project and MS Access. His
multidisciplinary background and proven leadership
make him a key asset to DCA’s continued success in
civil engineering and land development projects across
California.

Education
• BS, Civil Engineering, San Jose State University, CA
• MPA, Ashford University, AZ
Licenses
• E.I.T, L.S.I.T, M.P .A

Relevant Project Experience
• Henry Mayo Newhall Memorial Hospital/G&L
Realty, Valencia, CA
• Harbor UCLA Medical Center, Carson, CA
• Northrop Grumman Space Park, Northrop
Grumman/The Austin Company, Redondo &
Manhattan Beach, CA
• Mar Ventures, Military Entrance Processing Station
(MEPS), El Segundo, CA
Project Team (continued)
Chris Curry
Irrigation Design
Glasir Design
Chris Curry has over 15 years experience in irrigation design, landscape architecture, and landscape construction. His focus is on the efficient use of water in the landscape. He has been rewarded for his efforts by being chosen by the United States Environmental Protection Agency as the
WaterSense Irrigation Partner of the year for 2011. He is only the second irrigation design consultant chosen for this award that shows his commitment to the environment through
sound water conservation practices. Chris is a leader in the irrigation industry. His expertise is called upon by manufacturers, cities, and water districts.

Education
• Bachelor of Science, Landscape Irrigation Science,
California State Polytechnic University, Pomona, CA
Designation
• US Environmental Protection Agency (EPA) WaterSense
Irrigation Partner — Selected the 2011 EPA WaterSense
Irrigation Partner of the year
Certifications
• Irrigation Association (IA) Certified Irrigation Designer (CID) in Commercial Irrigation Design, Golf Irrigation Design, and Landscape Irrigation Auditing
Memberships
• Professional Member of the American Society of Irrigation Consultants — 2011 Southern California
Parks
• Grant Howald Park, Newport Beach, CA
• Portola Park & Dog Park, Lake Forest, CA
• Central Park Master Plan Update, Rancho Cucamonga, CA • Worthy Park Renovation, Huntington Beach, CA
• Los Amigos Park, Rancho Cucamonga, CA
• Admiral Kidd / Seaside Park Field Reno, Long Beach, CA • Redhawk Dog Park Improvements, Temecula, CA
Sports / Aquatics Facilities
• Drake Chavez Soccer Field, Long Beach, CA
• Bonita Creek Field Renovation, Newport Beach, CA
• Lake Forest Sports Park, Lake Forest, CA
• North Beach Improvements, Lake Mission Viejo Assoc, CA • Central Park Tennis Complex, Santa Clarita, CA
• Fillmore Aquatics & Tennis Complex, Fillmore, CA
• Santa Clarita Sports & Aquatic Center, Santa Clarita, CA

GLASIR DESIGN

City of Carson • Avalon Boulevard Wall Improvement Project | 7 Project Team (continued)
William Zavrsnick
Electrical Engineer
FBA Engineering
William Zavrsnick has 30 years of experience and has
been active in the electrical engineering field since
joining FBA in 1985. His experience includes the
electrical design of Public Works, Parks and Recreation Facilities. He is particularly experienced in the design and development of electrical power distribution,
general, specialized and event power systems,
outdoor, security and sports field lighting systems,
lighting photometric studies, phased construction
projects and familiar with public bid type projects and construction.

Education
• BS Civil Engineering/Mount Hood College, Oregon
Certifications
• LEED Accredited Professional — LEED AP
• Illuminating Engineering Society — IES
• Institute of Electrical and Electronic Engineers –
IEEE American Institute of Architects — AIA
• Electrical Engineering — Los Angeles County
Relevant Project Experience
• Bommer Canyon Community Park, Irvine, CA
• Bonita Creek Field Renovation, Newport Beach, CA
• City Park Improvements, Lake Elsinore, CA
• Civic Lot Multi-Purpose Sports Field,
Santa Monica, CA
• El Dorado Park & Nature Center, Long Beach, CA
• Esencia Sports Park, Rancho Mission Viejo, CA
• Grant Howald Park, Newport Beach, CA
• Hero’s Park, Lake Forest, CA
• Joe Balderrama Park, Oceanside, CA
• Kraemer Memorial Park, Placentia, CA
• Laguna Hills City Parks, Laguna Hills, CA
• Lake Forest Neighborhood Parks, Lake Forest, CA
• La Placita Parkette, Placentia, CA
• Los Amigos Park, Santa Monica, CA
• Los Serranos Park, Chino Hills, CA
• Marchant Park, San Dimas, CA
• McFadden Park, Placentia, CA
• Murdy Park, Huntington Beach, CA
• Portola Park, Lake Forest, CA
• Portola Springs Park, Irvine, CA
Scott H. Ward, PE
Project Engineer
GMU Geotechnical, Inc.

Scott has over 10 years of experience in the
geotechnical/pavement industries. Scott’s experience
at GMU builds upon time with a leading geotechnical-
environmental integrated consulting firm in the New
England region (Haley & Aldrich), as well assisting
in project management for the world’s largest
geotechnical specialty contractor (Keller) in the
southern California area. His project experience includes large mixed-use and commercial developments in
tight urban and waterfront environments, public works
projects, small residential forensic investigations and distress evaluations, support of senior engineers in
litigation/expert witness projects, and more.

Education
• B.S. Civil Engineering
Columbia University in the City of New York
Registrations
• Registered Civil Engineer - C95205
Affiliations
• American Society of Civil Engineers (ASCE)
Relevant Project Experience
• Irvine Civic Center Parking Lot Improvements, Irvine, CA • Carriage Crest Park Improvements, Carson, CA
• Las Palmas Park Improvements, San Fernando, CA
• Morningstar Senior Living Development, Tustin, CA
• 17850 Von Karman Hotel, Irvine, CA
• OCPW MRC Juvenile Hall Facility Improvements,
Orange, CA
• Doheny Village Connectivity Improvements, Dana
Point, CA
• Eastern Avenue Pavement Rehabilitation, Los Angeles,
CA
• Pavement Rehabilitation of Arterial Street Segments,
Irvine, CA

City of Carson • Avalon Boulevard Wall Improvement Project | 8 Project Team (continued)
Matthew Farrington, PE
Structural Engineer
GMU Geotechnical, Inc.

Matt has over 20 years of experience in the
geotechnical / structural engineering industry. His
structural engineering designs range from MSE Walls,
masonry retaining walls, reinforced concrete retaining
walls, soldier pile walls, soil nail walls, numerous
landscape improvements including two story view
decks, trash enclosures, pond docks, score board
signs, wind loaded ball field fences up to 35 feet tall, monument signs for shopping centers, schools, storm
drain structures, structural design repairs for failing walls, and more.

Matt has worked in the industry with multiple respected geotechnical engineering firms as a field technician on a variety of projects involving grading, slope stabilization, as well as construction of paved parking lots and
roadways.

Education
• M.S. Civil Engineering - California State University, Fullerton, CA
• B.S. Civil Engineering - California State University, Fullerton, CA
Registrations
• Registered Professional Engineer - 90349
Relevant Project Experience
• Cielo Vista, Unincorporated Orange County, CA
• Covenant Hills, Sky Ranch Development, Ladera Ranch,
CA
• Private Residence, San Juan Capistrano, CA
• St. Margaret’s Episcopal School, San Juan Capistrano, CA
• Mission Inn, San Juan Capistrano, CA
• Esencia Sports Park, Rancho Mission Viejo, CA
• Esencia Development, Rancho Mission Viejo, CA
• Private Residence, Laguna Beach, CA
• Planning Area 2.3, Rancho Mission Viejo, CA
• Los Patrones Parkway, Rancho Mission Viejo, CA
• Planning Area 2.4 Mixed Use Center, Rancho Mission
Viejo, CA
• Sendero Marketplace, Rancho Mission Viejo, CA
• Palmia Homeowners Association, Mission Viejo, CA
• Large Housing Development, Champions / Oak Valley
Development, Beaumont, CA
Robert Gregory
Principal
RGI Utility Consultants
Mr. Gregory has expertise in the field of “Dry Utilities” which encompass administrative, operational, and design knowledge for Power Companies, Telephone Companies,
Gas Companies, CATV Companies, and Specialized
Telecommunications Companies. Of particular interest
is his expertise in major infrastructure for large Roadway Interchange Projects and major Grade Separation
projects as well as his knowledge in dealings with SCE
and DWP Transmission/Substation facilities and Dry
Utility Rights-of-Way issues. Mr. Gregory has over 40
years of experience in the Dry Utility Consulting Industry and founded RGI Utility Consultants in 1978.

Education
• B.S., Civil Engineering, University of Missouri-Rolla (Now Missouri University of Science and Technology)
Qualifications
• Due Diligence investigations, Cost Estimation and
presentations for project planning and development.
• Public Works and Private Development Utility
Coordination, Utility Relocations, and new Utility
service/meter project processing.
• Excellent knowledge of Dry Utility construction
techniques and materials as well as off-site
infrastructure to new utility services. Intimate
knowledge of requirements for Power Substations
and Transmission Facilities.

Relevant Project Experience
• Utility Coordinator for OCTA – OC Placentia Grade
Separation – Placentia, Ca
• Managing utility team providing utility coordination
with project designer.
• Dry Utility Coordinator for 710 Freeway Utility Study – Central Segment
• Dry Utility Coordinator – University Research Park –
Irvine, Ca
• Dry Utility Coordinator – Foothill Transportation
Corridor – Azusa, Ca
• Dry Utility Coordinator – overhead to underground
tasks – LA Metro – Van Nuys, Ca.
• Trammell-Crow multi-purpose residential – Lemon and
Cypress – City of Anaheim, Ca
• SCE Transmission relocations and undergrounding –
The Irvine Company – Irvine and Newport Beach, Ca.
• Residence Inn Hotel Site – Convention Center Drive and Katella, Anaheim, Ca
• Hotel Site – North Clementine Street, Anaheim, Ca.

City of Carson • Avalon Boulevard Wall Improvement Project | 9 Scope of Services
PHASE 1: PRELIMINARY SITE INVESTIGATION
(Mapping and Surveying, Data Collection and Analysis)
The goal of this phase is to gather existing site information. Next we will work with our consultants to review, analyze, and document all existing site assets and deficiencies.

A. Conduct kick off meeting with City staff
B. Conduct visual investigation of all existing site conditions, including, site walls, grade elevations, planters, paving, lighting, utilities, existing site drainage, physical limitations, external influences, access and adjacent property relationships.

C. Obtain a recent Title Report (identifies property lines,ROW, easements) D. Review historical records and previous related studies as available from the City.

E. Prepare aerial mapping and topographic base map preparation with 1’ contours and above ground appurtenances including fencing, walls, planters, edge of pavement, light/utility poles, and tree trunk locations.

F. Prepare digital base map utilizing newly acquired digital topographic base information and approved sheet format from the City.

G. Review existing site utilities and include their known locations onto the project base sheet.

This proposal anticipates that existing utilities and their locations are available on the various sites. If this information is not available we have included the service to perform the “Due Diligence” research for utility compilation under supplemental conditions.

H. RJM staff to prepare site analysis graphics based on existing conditions and recommendations
I. RJM will hold a meeting with City staff to present and review findings.

MEETINGS: (1) One project kick off meeting
(1) One staff meeting to present and discuss findings
PRODUCTS: Survey of existing site conditions
Photo documentation of existing conditions
Topographic file
Base map at appropriate scale for site studies
Site analysis graphic and diagram of desired improvements City of Carson • Avalon Boulevard Wall Improvement Project | 10 PHASE 2: STAKEHOLDER ENGAGEMENT
RJM will host two informational meetings for stakeholders and homeowners where we will present our findings and gather feedback. It is assumed that the City will provide a facility like City Hall or a Community Center to hold Stakeholder meetings. RJM will develop door flyers for homeowners and it is assumed that City staff will post the flyers on homeowners doors.

MEETINGS: Two (2) Informational meetings with stakeholders/ homeowners to present site findings and gather feedback at a City Facility

PRODUCTS: Promotional Door Flyers for Impacted Homeowners Summary of outreach efforts for City staff

PHASE 3: CONCEPTUAL DESIGN
In this phase we will collaborate with our consultants to prepare a conceptual design.

A. Prepare preliminary conceptual plan alternatives that address improving the existing site conditions, including, site walls, planters, paving, lighting, planting.

B. Considerations will be given for murals or community artwork.

C. RJM staff shall prepare for and attend an additional stakeholder meeting to present conceptual plans and solicit feedback.

D. Refine conceptual plans per stakeholder, homeowner and staff feedback and develop cost estimate.

E. RJM staff shall prepare for and attend stakeholder meeting to present refined conceptual plans and solicit feedback.

F. Prepare for and present final concept design and cost estimate to City Council MEETINGS: One (1) Initial concept presentation to stakeholders/ homeowners and gather feedback
One (1) Revised concept presentation to stakeholders/
homeowners and gather feedback
One (1) Public meetings with City Council
PRODUCTS: Conceptual plans
Refined concept plans
Cost estimates
PHASE 4: FINANCING STRATEGIES
We previously prepared a Parks and Recreation Master Plan in 2022for the City of Carson which can be used as a foundation for potential development. We will review and provide recommendations based on the latest Community Service Department Financial Strategy Plan, where different financial strategies were listed.

After presenting and reviewing financial strategies with the city we will discuss next steps with City staff and our civil engineer so that our civil engineer can potentially develop future Construction Documents based on City staff direction.

Scope of Services (continued)

City of Carson • Avalon Boulevard Wall Improvement Project | 11 Project Summary
Alicia Parkway is a vital thoroughfare that winds through residential, commercial, and open space areas of the City of Mission Viejo. The intersection of Alicia Parkway and Muirlands Boulevard had long been a source of concern for the adjacent residential community, with issues including traffic congestion, excessive noise, and pedestrian safety.

To address these concerns, a comprehensive improvement project was undertaken. A 7-foot-high El Dorado Stone sound wall was constructed at the intersection, enhancing privacy and security for nearby residents while significantly reducing traffic noise. Complementing the wall, low stone retaining walls were incorporated to provide structural stability and visual continuity along the corridor.

The project also prioritized aesthetic and pedestrian enhancements. A reconfigured, meandering sidewalk now winds gracefully through the preserved heritage Sycamore trees, ensuring accessibility while maintaining the natural beauty of the area. Carefully curated landscape improvements include planters filled with vibrant flowering roses and daylilies, adding seasonal color and softening the built environment. Together, these enhancements create a more attractive and pedestrian-friendly streetscape, balancing infrastructure needs with community character.

Alicia Parkway Widening and Medians
Mission Viejo, CA
Project Completion: 2010
Design Cost: $36,000
Construction Cost: $2M
Client Reference (former)
Keith Rattay
Assistant City Manager
City of Mission Viejo
[email protected] | (949) 470-3014
References
City of Carson • Avalon Boulevard Wall Improvement Project | 12 References
Marguerite Parkway Median Rehabilitation
Mission Viejo, CA
Project Summary
This median enhancement project reduces water runoff and improves irrigation efficiency, which also adds aesthetic value to the City. By removing existing turf and overhead spray irrigation, the medians now promote water infiltration, water use reduction, and prevent any nuisance water from extending onto the street.

This landscape renovation project provided for the renovation of existing “all turf” median islands along Marguerite Parkway. Landscape enhancements include turf removal, installation of new landscaping and a drip irrigation system and related hardscape elements to match the improvements at the Oso and the Marguerite Parkway intersection. The project was substantially funded with grant dollars from the OCTA Transportation Enhancement Act through the federal jobs for SAFETEA program.

The median enhancement also serves to revitalize the City’s downtown core area and provides a unifying theme that ties together and ‘brands’ the community.

RJM Design Group prepared the concept plans, design development plans, construction documents, opinion of probable construction costs, and construction administration on this project.

Completion Date: 2011
Project Size: 1.5 miles
Design Cost: $ 47,000
Construction Cost: $ 197,000
Client Reference (former)
Joe Ames
Dept. of Public Works
City of Mission Viejo
[email protected] | (949) 470-8419

City of Carson • Avalon Boulevard Wall Improvement Project | 13 Project Summary
Set near the coast, Crown Valley Parkway median is one of Laguna Niguel’s oldest and most heavily-used arterial parkways extending for approximately five (5) miles. The 14’ wide median suffered from overgrown trees, irrigation overspray, poor infiltrating clay soils and turf grass in its entire length.

The goals of the conversion were to conserve water, eliminate water run-off, replace turf with drought tolerant plantings and thin out and remove non desirable trees. The project was funded by the OCTA Grant under Measure M2, Tier 1 Environmental Compliance Program. Through a series of exhibits, workshops, and meetings the final design was approved and installed by the Spring of 2015.

Crown Valley Parkway Median Rehabilitation &
Gateway Design
Laguna Niguel, CA
Completion Date: 2015
Project Size: 5 Miles
Design Cost: $ 181,000
Construction Cost: $ 1.1M
Client Reference
Jerry Sollom
Public Works Inspector
City of Laguna Niguel
[email protected] | (949) 362-4360
References
City of Carson • Avalon Boulevard Wall Improvement Project | 14 Project Summary
The proposed landscape improvements along Santa Ana Canyon Road are designed to enhance both the site-specific and regional character of the area. The design process included an extensive on-site inventory of existing conditions and close coordination with the City’s Public Works Department to ensure a responsive and context-sensitive approach. Key considerations in the design include existing drainage patterns, topography, the current landscape and tree context within and around the project area, as well as adjacent off-site features such as HOA walls, signage, monumentation, and trees.

The landscape palette has been thoughtfully selected to reinforce the existing regional Eucalyptus plantings with complementary infill trees. Understory trees, including Agonis and Geijera, are proposed to enhance scale and character while maintaining consistency with the existing and envisioned rural identity of the site and its surroundings. Additionally, accent plantings of Quercus agrifolia are strategically placed to introduce native specimen trees as focal features. Collectively, the proposed plantings aim to create a cohesive, well-scaled, and visually appealing landscape that enriches the area and contributes positively to the local quality of life.

Santa Ana Canyon Road Landscape & Irrigation
Improvements
Anaheim, CA
Project Completion: 2010
Project Size: 1 mile
Design Cost: $ 39,000
Construction Cost: $ 490,076
Client Reference (Former)
Karl Francis
City of Anaheim
(714) 765-5175
References

City of Carson • Avalon Boulevard Wall Improvement Project | 15 Project Summary
Artesia Boulevard is a busy four-lane east to west arterial that parallels the 91 Freeway as it traverses through a diverse mix of residential, commercial, and industrial areas in North Long Beach. The Artesia Great Boulevard Vision & Integration Plan provides design guidance for the implementation of this “Complete Street” project that includes street rehabilitation, traffic signal improvements, improved sidewalks and pedestrian crossings, designated bicycle lanes, landscape improvements and public art that will transform this vehicular corridor into a vibrant environment reflective of the local community.

Existing medians will be completely re-landscaped with water efficient plant material, rock cobble, and decorative pedestrian barriers to discourage pedestrian crossings along this busy thoroughfare. Other proposed improvements include unique art components such as neighborhood monument signs, custom bus shelters, and custom site furnishings unique to the revitalized UPTOWN district of Long Beach.

Artesia Great Blvd. Vision and Integration Plan
Long Beach, CA
Completion Date: 2022
Project Size: 3 Miles
Design Cost: $ 2.3M
Construction Cost: $ 17M
Client Reference
Mouhsen Habib, Sr. Project Manager
City of Long Beach
Department of Public Works
[email protected]
References
City of Carson • Avalon Boulevard Wall Improvement Project | 16 References
RJM Design Group, Inc. offers its clients personalized service that is delivered on time and within budget. The principals of RJM maintain personal involvement in all aspects of the project. Our success is based on our ability to perform, meeting the needs of the client and the project.

Please feel free to contact all our references as we are sure they will share their success stories of projects we have helped them accomplish.

Eric Lopez
Public Works Director

CITY OF LONG BEACH
333 W. Ocean Blvd
Long Beach, CA 90802
(562) 570-6256 | [email protected]
Years RJM has worked with contact: 26
Services Provided:

Plan Check, On-Call
Landscape Architecture
Services, Conceptual Design,
Design Development,
Construction Documents,
Construction Administration
Jerry Hill
Assistant City Manager

CITY OF MISSION VIEJO
200 Civic Center
Mission Viejo, CA 92691
(949) 470-3085 | [email protected]
Years RJM has worked with contact: 31
Services Provided:

Plan Check, On-Call
Landscape Architecture
Services, Conceptual Design,
Design Development,
Construction Documents,
Construction Administration
Ashley Wysocki
Director of Community & Library Services

CITY OF HUNTINGTON BEACH
2000 Main Street
Huntington Beach, CA 92648
(714) 374-5302 | [email protected]
Years RJM has worked with contact: 13
Services Provided:

Plan Check, On-Call
Landscape Architecture
Services, Conceptual Design,
Design Development,
Construction Documents,
Construction Administration
Jonathan Marshall
Community Services Director

CITY OF CHINO HILLS
14000 City Center Drive
Chino Hills, CA 91709
(909) 364-2600 | [email protected]
Years RJM has worked with contact: 23
Services Provided:

Landscape Architecture
Services, Conceptual Design,
Design Development,
Construction Documents,
Construction Administration
Jennifer Taylor
Senior Project Manager

RANCHO MISSION VIEJO
28811 Ortega Highway
San Juan Capistrano, CA 92693
(949) 240-3363 | [email protected]
Years RJM has worked with contact: 9
Services Provided:

Landscape Architecture
Services, Conceptual Design,
Design Development,
Construction Documents,
Construction Administration
Tom Sandefur, P .E.

Assitant City Engineer

CITY OF NEWPORT BEACH
100 Civic Center Drive
Newport Beach, CA 92660
(949) 644-3309 | [email protected]
Years RJM has worked with contact: 26
Services Provided:

On-Call Landscape
Architecture Services,
Conceptual Design, Design
Development, Construction
Documents, Construction
Administration
City of Carson • Avalon Boulevard Wall Improvement Project | 17 Contract Exceptions
RRJJMM DDEESSIIGGNN GGRROOUUPP,, IINNCC.. has established a reputation of integrity and professionalism within the landscape architecture industry. Our due diligence in performing client services begins with our proposal preparation, contract review and negotiation, and carries through to project completion.

We have reviewed the Agreement for Contract Services for the Feasibility Study of the Avalon Boulevard Wall Improvement PPrroojjeecctt with the CCiittyy ooff CCaarrssoonn. As part of this review, we identify items which may not conform to the terms of our insurance coverage and/or to California Civil Code section 2782.8 which regulates contracts between public agencies and design professionals. Upon selection for this project, we would like to discuss the following requested changes pertaining to the Agreement in order to a rrive at mutually agreeable terms. All suggested additions and/or deletions to the contract language are in bblluuee.

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… As a material inducement to the City entering into this Agreement, Consultant r epresents aanndd wwaarrrraannttss that it has the qualifications, experience, and facilities necessary to properly perform the … PPaaggee 11 -- AArrttiiccllee 11.. SSEERRVVIICCEESS OOFF CCOONNSSUULLTTAANNTT,, 11..11 SSccooppee ooff SSeerrvviicceess,, ((lliinnee 99))::
… described herein. Consultant covenants that it shall follow tthhee hhiigghheesstt professional standards in … PPaaggeess 11--22 -- AArrttiiccllee 11.. SSEERRVVIICCEESS OOFF CCOONNSSUULLTTAANNTT,, 11..11 SSccooppee ooff SSeerrvviicceess,, ((lliinneess 1111--1133))::
… quality as well as fit for the purpose intended. For purposes of this Agreement, the phrase “ hhiigghheesstt professional standards” shall me an those standards of practice recognized by oonnee oorr mmoorree ffiirrsstt--ccllaassss ffiirrmmss ootthheerr pprraaccttiittiioonneerrss performing similar work under similar circumstances.

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… accordance with, aallll aapppplliiccaabbllee ordinances, resolutions, statutes, rules, and regulations of the City … PPaaggee 22 -- AArrttiiccllee 11.. SSEERRVVIICCEESS OOFF CCOONNSSUULLTTAANNTT,, 11..55 FFaammiilliiaarriittyy wwiitthh WWoorrkk,, ((lliinnee 11))::

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… work upon any site, Consultant wwaarrrraannttss rreepprreesseennttss that Consultant has or will investigate ...

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… attendance of Consultant at all project meetings reasonably deemed necessary by the City,, aanndd aass sseett ffoorrtthh iinn tthhee SSccooppee ooff SSeerrvviicceess ((EExxhhiibbiitt ““AA””))..

PPaaggee 88 -- AArrttiiccllee 55.. IINNSSUURRAANNCCEE AANNDD IINNDDEEMMNNIIFFIICCAATTIIOONN,, 55..11 IInnssuurraannccee CCoovveerraaggeess,, ((cc)) AAuuttoommoottiivvee IInnssuurraannccee ((CCoovveerraaggee FFoorrmm IISSOO CCAA 0000 0011 iinncclluuddiinngg ““aannyy aauuttoo”” oorr iiff nnoo aauuttooss aarree oowwnneedd,, tthheenn ““hhiirreedd aanndd nnoonn--oowwnneedd aauuttooss”” aanndd eennddoorrsseemmeenntt CCAA 00002255 oorr eeqquuiivvaalleenntt)),, ((lliinnee 44))::
… than $1,000,000. Said policy shall include coverage for owned ((iiff aannyy)), non-owned, leased, hired … PPaaggee 88 -- AArrttiiccllee 55.. IINNSSUURRAANNCCEE AANNDD IINNDDEEMMNNIIFFIICCAATTIIOONN,, 55..22 GGeenneerraall IInnssuurraannccee RReeqquuiirreemmeennttss,, ((ppaarraaggrraapphh 22,, lliinnee 33))::
… by certified mail return receipt requested to the City , oorr tteenn ((1100)) ddaayyss’’ nnoottiiccee iiff dduuee ttoo nnoonn--ppaayymmeenntt ooff pprreemmiiuumm.

In the event any of said policies of insurance …
PPaaggee 99 -- AArrttiiccllee 55.. IINNSSUURRAANNCCEE AANNDD IINNDDEEMMNNIIFFIICCAATTIIOONN,, 55..33 IInnddeemmnniiffiiccaattiioonn,, ((lliinnee 11))::

To the full extent permitted by law, Consultant agrees to indemnify, ddeeffeenndd and hold … PPaaggee 1100 -- AArrttiiccllee 55.. IINNSSUURRAANNCCEE AANNDD IINNDDEEMMNNIIFFIICCAATTIIOONN,, 55..33 IInnddeemmnniiffiiccaattiioonn,, ((ppaarraaggrraapphh ((aa)),, lliinnee 22))::
… said claims or liabilities and will pay aallll costs and expenses, including legal costs and rreeaassoonnaabbllee attorneys’ fees incurred in connection therewith lliimmiitteedd ttoo CCoonnssuullttaanntt’’ss pprrooppoorrttiioonnaattee ppeerrcceennttaaggee ooff ffaauulltt.

PPaaggee 1100 -- AArrttiiccllee 55.. IINNSSUURRAANNCCEE AANNDD IINNDDEEMMNNIIFFIICCAATTIIOONN,, 55..33 IInnddeemmnniiffiiccaattiioonn,, ((ppaarraaggrraapphh ((cc)),, lliinnee 66))::
… employees in such action or proceeding, including but not limited to, legal costs and rreeaassoonnaabbllee attorneys’ … PPaaggee 1100 -- AArrttiiccllee 55.. IINNSSUURRAANNCCEE AANNDD IINNDDEEMMNNIIFFIICCAATTIIOONN,, 55..33 IInnddeemmnniiffiiccaattiioonn,, ((llaasstt ppaarraaggrraapphh,, lliinnee 77))::
… a result of City’s ssoollee negligence or willful acts or omissions, but, to the fullest extent permitted …

City of Carson • Avalon Boulevard Wall Improvement Project | 18 RJM Design Group, Inc.
31591 Camino Capistrano
San Juan Capistrano, CA 92675
[email protected]
www.RJMdesigngroup.com
[949] 493-2690 fax
[949] 493-2600 phone

CONTRACT SERVICES AGREEMENT
By and Between

CITY OF CARSON
and
RJM DESIGN GROUP, INC.

01007.0009 2005895.1 -1-

AGREEMENT FOR CONTRACT SERVICES

BETWEEN THE CITY OF CARSON AND
RJM DESIGN GROUP, INC.

THIS AGREEMENT FOR CONTRACT SERVICES (herein “Agreement”) is made and entered into this ____ day of _______ ____________, 20 25 by and between the CITY OF CARSON, a California municipal corporation (“City”) and RJM DESIGN GROUP, INC. , a California corporation (“Consultant”). City and Consultant are sometimes hereinafter individually referred to as “Party” and hereinafter collectively referred to as the “Parties.”

RECITALS
A. City has sought, by issuance of a Request for Proposals or Invitation for Bids, the performance of the services defined and described particularly in Article 1 of this Agreement.

C. Pursuant to the City of Carson’s Municipal Code, City has authority to enter into and execute this Agreement.

ARTICLE 1. SERVICES OF CONSULTANT

1.1 Scope of Services.

01007.0009 2005895.1 -2-
professional standards” shall mean those standards of practice recognized by one or more first - class firms performing similar work under similar circumstances.

1.2 Consultant’s Proposal.

1.3 Compliance with Law.

1.4 Licenses, Permits, Fees and Assessments.

1.5 Familiarity with Work.

1.6 Care of Work.

01007.0009 2005895.1 -3-

1.7 Further Responsibilities of Parties.

1.8 Additional Services.

1.9 Special Requirements.

ARTICLE 2. COMPENSATION AND METHOD OF PAYMENT.

2.1 Contract Sum.

Subject to any limitations set forth in this Agreement, City agrees to pay Consultant the amounts specified in the “Schedule of Compensation” attached hereto as Exhibit “C” and incorporated herein by this reference. The total compensation, including reimbursement for actual expenses, shall not exceed Two Hundred Ninety-Two Thousand Eight Hundred Fifty -Six Dollars ($292,856.00) (the “Contract Sum”), unless additional compensation is approved pursuant to Section 1.8.

01007.0009 2005895.1 -4-

2.2 Method of Compensation.

2.3 Reimbursable Expenses.

2.4 Invoices.

Each month Consultant shall furnish to City an original invoice for all work performed and expenses incurred during the preceding month in a form approved by City’s Director of Finance.

2.5 Waiver.

Payment to Consultant for work performed pursuant to this Agreement shall not be deemed to waive any defects in work performed by Consultant.

01007.0009 2005895.1 -5-
ARTICLE 3. PERFORMANCE SCHEDULE

3.1 Time of Essence.

Time is of the essence in the performance of this Agreement.

3.2 Schedule of Performance.

3.3 Force Majeure.

3.4 Term.

ARTICLE 4. COORDINATION OF WORK

4.1 Representatives and Personnel of Consultant.

Larry Ryan President (Name) (Title)

01007.0009 2005895.1 -6-

(Name) (Title)

(Name) (Title)
It is expressly understood that the experience, knowledge, capability and reputation of the foregoing principals were a substantial inducement for City to enter into this Agreement.

4.2 Status of Consultant.

4.3 Contract Officer.

The Contract Officer shall be John S. Raymond, Assistant City Manager - Economic Development, or as otherwise designated by the City Manager . It shall be the Consultant’s responsibility to assure that the Contract Officer is kept informed of the progress of the performance of the services and the Consultant shall refer any decisions which must be made by City to the Contract Officer. Unless otherwise specified herein, any approval of City required hereunder shall mean the approval of the Contract Officer. The Contract Officer shall have authority, if specified in writing by the City Manager, to sign all documents on behalf of the City required hereunder to carry out the terms of this Agreement.

4.4 Independent Consultant.

01007.0009 2005895.1 -7-
compensation or hours of service. Consultant shall perform all services required herein as an independent contractor of City and shall remain at all times as to City a wholly independent contractor with only such obligations as are consistent with that role. Consultant shall not at any time or in any manner represent that it or any of its agents or employees are agents or employees of City. City shall not in any way or for any purpose become or be deemed to be a partner of Consultant in its business or otherwise or a joint venturer or a member of any joint enterprise with Consultant.

4.5 Prohibition Against Subcontracting or Assignment.

The experience, knowledge, capability and reputation of Consultant, its principals and employees were a substantial inducement for the City to enter into this Agreement. Therefore, Consultant shall not contract with any other entity to perform in whole or in part the services required hereunder without the express written approval of the City. In addition, neither this Agreement nor any interest herein may be transferred, assigned, conveyed, hypothecated or encumbered voluntarily or by operation of law, whe ther for the benefit of creditors or otherwise, without the prior written approval of City. Transfers restricted hereunder shall include the transfer to any person or group of persons acting in concert of more than twenty five percent (25%) of the present ownership and/or control of Consultant, taking all transfers into account on a cumulative basis. In the event of any such unapproved transfer, including any bankruptcy proceeding, this Agreement shall be void. No approved transfer shall release the Consult ant or any surety of Consultant of any liability hereunder without the express consent of City.

ARTICLE 5. INSURANCE AND INDEMNIFICATION

5.1 Insurance Coverages.

01007.0009 2005895.1 -8-
insurance written on a per occurrence for bodily injury and property damage in an amount not less than $1,000,000. Said policy shall include coverage for owned, non-owned, leased, hired cars and any automobile.
(d) Professional Liability . Professional liability insurance appropriate to the Consultant’s profession, as determined by the City’s Risk Manager, provided that the limits shall be no less than $1,000,000 per claim and no less than $1,000,000 general aggregate. This coverage may be written on a “claims made” basis, and must include coverage for contractual liability. The professional liability insurance required by this Agreement must be endorsed to be applicable to claims based upon, arising out of or related to services performed under this Agreement. The insurance must be maintained for at least 5 consecutive years following the completion of Consultant’s services or the termination of this Agreement. During this additional 5 -year period, Consultant shall annually and upon request of the City submit written evidence of this continuous coverage.
(e) Subcontractors. Consultant shall include all subcontractors as insureds under its policies or shall furnish separate certificates and certified endorsements for each subcontractor. All coverages for subcontractors shall include all of the requirements stated herein. (f) Additional Insurance. Policies of such other insurance, as may be required in the Special Requirements in Exhibit “B”.
(g) Broader Coverages and Higher Limits . Notwithstanding anything else herein to the contrary, if Consultant maintains broader coverages and/or higher limits than the minimums shown above, the City requires and shall be entitled to the broader coverages and/or higher limits maintained by Consultant.

5.2 General Insurance Requirements.

01007.0009 2005895.1 -9-
with the reporting or other provisions of the policies including breaches or warranties shall not affect coverage provided to City.

All certificates shall name the City as additional insured (providing the appropriate endorsement) and shall conform to the following “cancellation” notice:

CANCELLATION:

SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE

CANCELLED BEFORE THE EXPIRATION DATED THEREOF,
THE ISSUING COMPANY SHALL MAIL THIRTY (30) -DAY

5.3 Indemnification.

01007.0009 2005895.1 -10-
arbitration or regulatory claims, damages to persons or property, losses, costs, penalties, obligations, errors, omissions or liabilities whether actual or threatened (herein “claims or liabilities”) that may be asserted or claimed by any person, firm or e ntity arising out of or in connection with the negligent performance of the work, operations or activities provided herein of Consultant, its officers, employees, agents, subcontractors, or invitees, or any individual or entity for which Consultant is legally liable (“indemnitors”), or arising from Consultant’s or indemnitors’ reckless or willful misconduct, or arising from Consultant’s or indemnitors’ negligent performance of or failure to perform any term, provision, covenant or condition of this Agreemen t, and in connection therewith:
(a) Consultant will defend any action or actions filed in connection with any of said claims or liabilities and will pay all costs and expenses, including legal costs and attorneys’ fees incurred in connection therewith;
(b) Consultant will promptly pay any judgment rendered against the City, its officers, agents or employees for any such claims or liabilities arising out of or in connection with the negligent performance of or failure to perform such work, operations or activities of Consultant hereunder; and Consultant agrees to save and hold the City, its officers, agents, and employees harmless therefrom;
(c) In the event the City, its officers, agents or employees is made a party to any action or proceeding filed or prosecuted against Consultant for such damages or other claims arising out of or in connection with the negligent performance of or failure to per form the work, operation or activities of Consultant hereunder, Consultant agrees to pay to the City, its officers, agents or employees, any and all costs and expenses incurred by the City, its officers, agents or employees in such action or proceeding, in cluding but not limited to, legal costs and attorneys’ fees.

5.4 Sufficiency of Insurer.

01007.0009 2005895.1 -11-
Manager”) due to unique circumstances. If this Agreement continues for more than 3 years duration, or in the event the risk manager determines that the work or services to be performed under this Agreement creates an increased or decreased risk of loss to the City, the Consultant agrees that the minimum limits of the insurance policies may be changed accordingly upon receipt of written notice from the Risk Manager.

ARTICLE 6. RECORDS, REPORTS, AND RELEASE OF INFORMATION

6.1 Records.

Consultant shall keep, and require subcontractors to keep, such ledgers, books of accounts, invoices, vouchers, canceled checks, reports, studies or other documents relating to the disbursements charged to City and services performed hereunder (the “books and records”), as shall be necessary to perform the services required by this Agreement and enable the Contract Officer to evaluate the performance of such services. Any and all such documents shall be maintained in accordance with generally accepted accounting principles and shall be complete and detailed. The Contract Officer shall have full and free access to such books and records at all times during normal business hours of City, including the right to inspect, copy, audit and make records and transcripts from such records. Such records shall be maintained for a period of three (3) years following completion of the services hereunder, and the City shall have access to such records in the event any audit is required. In the event of dissolution of Consultant’s business, custody of the books and records may be given to City, and access shall be provided by Consultant’s successor in interest. Notwithstanding the above, the Consultant shall fully cooperate with the City in providing access to the books and r ecords if a public records request is made and disclosure is required by law including but not limited to the California Public Records Act.

6.2 Reports.

6.3 Ownership of Documents.

01007.0009 2005895.1 -12-
ownership use, reuse, or assignment of the documents and materials hereunder. Any use, reuse or assignment of such completed documents for other projects and/or use of uncompleted documents without specific written authorization by the Consultant will be at the City’s sole risk and without liability to Consultant, and Consultant’s g uarantee and warranties shall not extend to such use, reuse or assignment. Consultant may retain copies of such documents for its own use. Consultant shall have the right to use the concepts embodied therein. All subcontractors shall provide for assignment to City of any documents or materials prepared by them, and in the event Consultant fails to secure such assignment, Consultant shall indemnify City for all damages resulting therefrom. Moreover, with respect to any documents and materials that may qualify as “works made for hire” as defined in 17 U.S.C. § 101, such documents and materials are hereby deemed “works made for hire” for the City.

ARTICLE 7. ENFORCEMENT OF AGREEMENT AND TERMINATION

7.1 California Law.

This Agreement shall be interpreted, construed and governed both as to validity and to performance of the parties in accordance with the laws of the State of California. Legal actions

01007.0009 2005895.1 -13-
concerning any dispute, claim or matter arising out of or in relation to this Agreement shall be instituted in the Superior Court of the County of Los Angeles, State of California, or any other appropriate court in such county, and Consultant covenants and agrees to submit to the personal jurisdiction of such court in the event of such action. In the event of litigation in a U.S. District Court, venue shall lie exclusively in the Central District of California, in the County of Los Angeles, State of California.

7.2 Disputes; Default.

7.3 Retention of Funds.

7.4 Waiver.

Any waiver by either party of any default must be in writing and shall not be a waiver of any other default concerning the same or any other provision of this Agreement.

01007.0009 2005895.1 -14-

7.5 Rights and Remedies are Cumulative.

7.6 Legal Action.

7.7 Termination Prior to Expiration of Term.

This Section shall govern any termination of this Agreement except as specifically provided in the following Section for termination for cause. The City reserves the right to terminate this Agreement at any time, with or without cause, upon thirty (30) day s’ written notice to Consultant, except that where termination is due to the fault of the Consultant, the period of notice may be such shorter time as may be determined by the Contract Officer. In addition, Consultant may terminate this Agreement if and on ly if all of the following criteria are met: (i) City is in default under the terms of this Agreement; (ii) Consultant has given City thirty (30) days’ written notice (or longer, if circumstances warrant) of the default and the reasons for the default; and (iii) City has failed to cure the default within said cure period. Upon receipt of any notice of termination, Consultant shall immediately cease all services hereunder except such as may be specifically approved by the Contract Officer. Except where the C onsultant has initiated termination, the Consultant shall be entitled to compensation for all services rendered prior to the effective date of the notice of termination and for any services authorized by the Contract Officer thereafter in accordance with t he Schedule of Compensation or such as may be approved by the Contract Officer, except as provided in Section 7.3. In the event the Consultant has initiated termination, the Consultant shall be entitled to compensation only for the reasonable value of the work product actually produced hereunder. In the event of City’s termination without cause pursuant to this Section, the City need not provide the Consultant with the opportunity to cure pursuant to Section 7.2.

7.8 Termination for Default of Consultant.

01007.0009 2005895.1 -15-
damages), and City may withhold any payments to the Consultant for the purpose of set -off or partial payment of the amounts owed the City as previously stated.

7.9 Attorneys’ Fees.

ARTICLE 8. CITY OFFICERS AND EMPLOYEES: NON-DISCRIMINATION

8.1 Non-liability of City Officers and Employees.

8.2 Conflict of Interest.

8.3 Covenant Against Discrimination.

01007.0009 2005895.1 -16-
this Agreement. Consultant shall take affirmative action to insure that applicants are employed and that employees are treated during employment without regard to their race, color, creed, religion, sex, gender, sexual orientation, marital status, national origin, ancestry or other protected class.

8.4 Unauthorized Aliens.

ARTICLE 9. MISCELLANEOUS PROVISIONS

9.1 Notices.

9.2 Interpretation.

9.3 Counterparts.

9.4 Integration; Amendment.

01007.0009 2005895.1 -17-
of this Agreement shall be valid unless made in writing and approved by the Consultant and by the City Council. The parties agree that this requirement for written modifications cannot be waived and that any attempted waiver shall be void.

9.5 Severability.

9.6 Warranty & Representation of Non-Collusion.

Consultant’s Authorized Initials _______

9.7 Corporate Authority.

The persons executing this Agreement on behalf of the parties hereto warrant that (i) such party is duly organized and existing, (ii) they are duly authorized to execute and deliver this Agreement on behalf of said party, (iii) by so executing this Agreement, such par ty is formally bound to the provisions of this Agreement, and (iv) the entering into this Agreement does not violate any provision of any other Agreement to which said party is bound. This Agreement shall be binding upon the heirs, executors, administrators, successors and assigns of the parties. [SIGNATURES ON FOLLOWING PAGE]

01007.0009 2005895.1 -18-
IN WITNESS WHEREOF, the parties hereto have executed this Agreement on the date and year first-above written.

CITY:

CITY OF CARSON, a municipal corporation

Lula Davis-Holmes, Mayor
ATTEST:

Dr. Khaleah K. Bradshaw, City Clerk
APPROVED AS TO FORM:

ALESHIRE & WYNDER, LLP

Sunny K. Soltani, City Attorney
[rjl; mav]
CONSULTANT:

RJM DESIGN GROUP, INC.,
a California corporation

By:

Name:

Title:

By:

Name:

Title:

Address: 31591 Camino Capistrano
San Juan Capistrano, CA 92675
Two corporate officer signatures required when Consultant is a corporation, with one signature required from each of the following groups: 1) Chairman of the Board, President or any Vice President; and 2) Secretary, any Assistant Secretary, Chief Financial Officer or any Assistant Treasurer. CONSULTANT’S SIGNATURES

SHALL BE DULY NOTARIZED, AND APPROPRIATE ATTESTATIONS SHALL BE INCLUDED AS

MAY BE REQUIRED BY THE BYLAWS, ARTICLES OF INCORPORATION, OR OTHER RULES OR REGULATIONS APPLICABLE TO CONSULTANT’S BUSINESS ENTITY.

01007.0009 2005895.1

CALIFORNIA ALL-PURPOSE ACKNOWLEDGMENT

STATE OF CALIFORNIA

COUNTY OF LOS ANGELES

I certify under PENALTY OF PERJURY under the laws of the State of California that the foregoing paragraph is true and correct.

WITNESS my hand and official seal.

Signature: _____________________________________

OPTIONAL
Though the data below is not required by law, it may prove valuable to persons relying on the document and could prevent fraudulent reattachment of this form.

CAPACITY CLAIMED BY SIGNER DESCRIPTION OF ATTACHED DOCUMENT

INDIVIDUAL

CORPORATE OFFICER
_______________________________

TITLE(S)

PARTNER(S) LIMITED

GENERAL

ATTORNEY-IN-FACT

TRUSTEE(S)

___________________________________

TITLE OR TYPE OF DOCUMENT
___________________________________

NUMBER OF PAGES
___________________________________

DATE OF DOCUMENT
___________________________________

SIGNER(S) OTHER THAN NAMED ABOVE

01007.0009 2005895.1

CALIFORNIA ALL-PURPOSE ACKNOWLEDGMENT

STATE OF CALIFORNIA

COUNTY OF LOS ANGELES

I certify under PENALTY OF PERJURY under the laws of the State of California that the foregoing paragraph is true and correct.

WITNESS my hand and official seal.

Signature: _____________________________________

OPTIONAL
Though the data below is not required by law, it may prove valuable to persons relying on the document and could prevent fraudulent reattachment of this form.

CAPACITY CLAIMED BY SIGNER DESCRIPTION OF ATTACHED DOCUMENT

INDIVIDUAL

CORPORATE OFFICER
_______________________________

TITLE(S)

PARTNER(S) LIMITED

GENERAL

ATTORNEY-IN-FACT

TRUSTEE(S)

___________________________________

TITLE OR TYPE OF DOCUMENT
___________________________________

NUMBER OF PAGES
___________________________________

DATE OF DOCUMENT
___________________________________

SIGNER(S) OTHER THAN NAMED ABOVE

01007.0009 2005895.1 A-1
EXHIBIT “A”

SCOPE OF SERVICES
I. Consultant will perform the following Services:

A. Phase 1: Preliminary Site Investigation

1. Conduct kick off meeting with City Staff;

2. Conduct visual investigation of all existing site conditions, including, site walls, grade elevations, planters, paving, lighting, utilities, existing site drainage, physical limitations, external influences, access and adjacent property relationships;

3. Obtain a recent Title Report for Avalon and Central Avenues (identifies property lines, ROW, easements);
(a) Consultant assumes such title reports will show the rear yards property lines between the streets and homeowners. Consultant will obtain Title Reports for the 76 homeowners.

4. Review historical records and previous related studies as available from the City;

5. Prepare aerial mapping and topographic base map preparation with 1’ contours and above ground appurtenances including fencing, walls, planters, edge of pavement, light/utility poles, and tree trunk locations;

6. Prepare digital base map utilizing newly acquired digital topographic base information and approved sheet format from the City;

7. Review existing site utilities and include their known locations onto the project base sheet;

8. Prepare site analysis graphics based on existing conditions and recommendations; and

9. Conduct meeting with City staff to present and review findings.

10. Deliverables
(a) 1 project kick off meeting
(b) 1 staff meeting to present and discuss findings
(c) Survey of existing site conditions
(d) Photo documentation of existing conditions

01007.0009 2005895.1 A-2
(e) Topographic file
(f) Base map at appropriate scale for site studies
(g) Site analysis graphic and diagram of desired improvements B. Phase 2: Stakeholder Engagement

1. Host 10 informational meetings for Avalon Blvd and Central Avenue stakeholders and homeowners to present findings and gather feedback and develop door flyers for homeowners with the assumption that City staff will post the flyers on homeowners’ doors;

2. *4 out of the 10 informational meetings will be held only at the request and direction of City’s Contract Officer.

3. Deliverables
(a) *Total of 5 informational meetings with stakeholders/homeowners to present findings and gather feedback for Avalon Blvd (b) *Total of 5 informational meetings with stakeholders/homeowners to present findings and gather feedback for Central Ave (c) Promotional Door Flyers for impacted homeowners
(d) Summary of outreach efforts for City Staff
C. Phase 3: Conceptual Design

1. Prepare preliminary conceptual plan alternatives that address improving the existing site conditions, including, site walls, planters, paving, lighting, planting;

2. Consideration will be given for murals or community artwork.

3. Prepare for and attend stakeholder meeting to present conceptual plans and solicit feedback;

4. Refine conceptual plans per stakeholder, homeowner, and staff feedback and develop cost estimate;

5. Prepare for and attend stakeholder meeting to present refined conceptual plans and solicit feedback; and

6. Prepare for and present final concept design and cost estimate to City Council.

7. Deliverables

01007.0009 2005895.1 A-3
(a) 1 initial concept presentation to stakeholders/homeowners and gather feedback
(b) 1 revised concept presentation to stakeholders/homeowners and gather feedback
(c) 1 public meeting with City Council
(d) Conceptual plans
(e) Refined concept plans
(f) Cost estimates
D. Phase 4: Financing Strategies

1. Discuss with City and recommend financial strategies from previously prepared 2022 Parks and Recreation Master Plan.

II. As part of the Services, Consultant will prepare and deliver the following tangible work products to the City:

A. See Deliverables as detailed in Section I of Exhibit “A” B. As reasonably requested by City’s Contract Officer
III. In addition to the requirements of Section 6.2, during performance of the Services, Consultant will keep the City appraised of the status of performance by delivering the following status reports:

A. Biweekly progress reports submitted to City’s Contract Officer, who will review and provide comments that Consultant will thoroughly address IV. All work product is subject to review and acceptance by the City, and must be revised by the Consultant without additional charge to the City until found satisfactory and accepted by City.

V. Consultant will utilize the following personnel to accomplish the Services:

A. Zachary Mueting, LLA and LEED AP – RJM Design Group, Principal Project Manager
B. Jeannette Pulnik, LLA – RJM Design Group, Project Manager C. Chris Herrera – DCA Civil Engineering Group, Inc., Civil Engineer D. Chris Curry – Glasir Design, Irrigation Design
E. William Zavrsnick – FBA Engineering, Electrical Engineer

01007.0009 2005895.1 A-4
F. Robert Gregory – RGI Utility Consultants, Dry Utilities G. Scott Ward, PE – GMU, Project Engineer
H. Matthew Farrington, PE – GMU, Structural Engineer

01007.0009 2005895.1 B-1
EXHIBIT “B”

SPECIAL REQUIREMENTS
(Superseding Contract Boilerplate)
(new text shown in bold italics, deleted text in strikethrough)

I. Section 1.1 (Scope of Services) is hereby amended to read as follows:

“1.1 Scope of Services.

In compliance with all terms and conditions of this Agreement, the Consultant shall provide those services specified in the “Scope of Services” attached hereto as Exhibit “A” and incorporated herein by this reference, which may be referred to herein as the “services” or “work” hereunder. As a material inducement to the City entering into this Agreement, Consultant represents and warrants that it has the qualifications, experience, and facilities necessary to properly perform the services required under this Agreement in a thorough, competent, and professional manner, and is experienced in performing the work and services contemplated herein. Consultant shall at all times faithfully, competently and to the best of its ability, experience and talent, perform a ll services described herein.

Consultant covenants that it shall follow the highest professional standards in performing the work and services required hereunder and that all materials will be both of good quality as well as fit for the purpose intended. For purposes of this Agreement, the phrase “highest professional standards” shall mean those standards of practice recognized by one or more first-class firms other respected practitioners performing similar work under similar circumstances.”

II. Section 1.3 (Compliance with Law) is hereby amended to read as follows:

“1.3 Compliance with Law.

Consultant shall keep itself informed concerning, and shall render all services hereunder in accordance with, all applicable ordinances, resolutions, statutes, rules, and regulations of the City and any Federal, State or local governmental entity having jurisdiction in effect at the time service is rendered.”

III. Section 1.5 (Familiarity with Work) is hereby amended to read as follows:

“1.5 Familiarity with Work.

By executing this Agreement, Consultant warrants represents that Consultant (i) has thoroughly investigated and considered the scope of services to be performed, (ii) has carefully considered how the services should be performed, and (iii) fully understands the facilities, difficulties and restrictions attending p erformance of the services under this Agreement. If the services involve work upon any site, Consultant warrants represents that Consultant has or will investigate the site and is or will be fully acquainted with the conditions there existing, prior to commencement of services hereunder. Should the

01007.0009 2005895.1 B-2
Consultant discover any latent or unknown conditions, which will materially affect the performance of the services hereunder, Consultant shall immediately inform the City of such fact and shall not proceed except at Consultant’s risk until written instruct ions are received from the Contract Officer.”

IV. Section 2.3 (Reimbursable Expenses) is hereby amended to read as follows:

“2.3 Reimbursable Expenses.

Compensation may include reimbursement for actual and necessary expenditures for reproduction costs, telephone expenses, and travel expenses approved by the Contract Officer in advance, or actual subcontractor expenses of an approved subcontractor pursuant to Section 4.5, and only if specified in the Schedule of Compensation. The Contract Sum shall include the attendance of Consultant at all project meetings reasonably deemed necessary by the City , and as set forth in the Scope of Services . Coordination of the performance of the work with City is a critical component of the services. If Consultant is required to attend additional meetings to facilitate such coordination, Consultant shall not be entitled to any additional compensation for attending said meetings.”

V. Subsection C of Section 5.1 (Insurance Coverages ) is hereby amended to read as follows:

“(c) Automotive Insurance (Coverage Form ISO CA 00 01 including “any auto” or if no autos are own ed, then “hired and non -owned autos” and endorsement CA 0025 or equivalent). A policy of comprehensive automobile liability insurance written on a per occurrence for bodily injury and property damage in an amount not less than $1,000,000.

Said policy shall include coverage for owned, non -owned, leased, hired cars and any automobile.”
VI. The second paragraph of Section 5.2 (General Insurance Requirements) is hereby amended to read as follows:
“All of said policies of insurance shall provide that said insurance may not be amended or cancelled by the insurer or any party hereto without providing thirty (30) days prior written notice by certified mail return receipt requested to the City, or ten (10) days’ written notice if due to non -payment of premium . In the event any of said policies of insurance are cancelled, the Consultant shall, prior to the cancellation date, submit new evidence of insurance in conformance with Section 5.1 to the Contract Officer.” VII. Section 5.3 (Indemnification) is hereby amended to read as follows:
“5.3 Indemnification.

01007.0009 2005895.1 B-3
administrative, arbitration or regulatory claims, damages to persons or property, losses, costs, penalties, obligations, errors, omissions or liabilities whether actual or threatened (herein “claims or liabilities”) that may be asserted or claimed by any person, firm or entity arising out of or in connection with the negligent performance of the work, operations or activities provided herein of Consultant, its officers, employees, agents, subcontractors, or invitees, or any individual or entity for which Consultant is legally liable (“indemnitors”), or arising from Consultant’s or indemnitors’ reckless or willful misconduct, or arising from Consultant’s or indemnitors’ negligent performance of or failure to perform any term, provision, covenant or condition of this Agreement, and in connection therewith:
(a) Consultant will defend any action or actions filed in connection with any of said claims or liabilities and will pay all costs and expenses, including legal costs and reasonable attorneys’ fees incurred in connection therewith limited to Consultant’s proportionate percentage of fault;
(b) Consultant will promptly pay any judgment rendered against the City, its officers, agents or employees for any such claims or liabilities arising out of or in connection with the negligent performance of or failure to perform such work, operations or activities of Consultant hereunder; and Consultant agrees to save and hold the City, its officers, agents, and employees harmless therefrom;
(c) In the event the City, its officers, agents or employees is made a party to any action or proceeding filed or prosecuted against Consultant for such damages or other claims arising out of or in connection with the negligent performance of or failure to perform the work, operation or activities of Consultant hereunder, Consultant agrees to pay to the City, its officers, agents or employees, any and all costs and expenses incurred by the City, its officers, agents or employees in such action or proceeding, in cluding but not limited to, legal costs and reasonable attorneys’ fees.

Consultant shall incorporate similar indemnity agreements with its subcontractors and if it fails to do so Consultant shall be fully responsible to indemnify City hereunder therefore, and failure of City to monitor compliance with these provisions shall no t be a waiver hereof. This indemnification includes claims or liabilities arising from any negligent or wrongful act, error or omission, or reckless or willful misconduct of Consultant in the performance of professional services hereunder. The provisions of this Section do not apply to claims or liabilities occurring to the extent as a result of City’s sole negligence or willful acts or omissions, but, to the fullest extent permitted by law, shall apply to claims and liabilities resulting in part from City’s negligence, except that design professionals’ indemnity hereunder shall be limited to claims and liabilities arising out of the negligence, recklessness or willful misconduct of the design professional. The indemnity obligation shall be binding on succes sors and assigns of Consultant and shall survive termination of this Agreement.”

01007.0009 2005895.1 C-1
EXHIBIT “C”

SCHEDULE OF COMPENSATION
I. Consultant shall be compensated in accordance with the following, which will include any and all expenses:

01007.0009 2005895.1 C-2
*Pricing for 4 of the informational meetings to be held as detailed in Phase 2: Stakeholder Engagement of the Scope of Services is not included in the above pricing chart. If any such additional meetings are requested by City’s Contract Officer, Consultant will charge City $3,390.00 for each meeting.
**Pricing for the 76 title reports as detailed in Phase 1: Preliminary Site Investigation of the Scope of Services is not included in the above pricing chart . Such pricing will be no more than $120,000 with the understanding that Consultant will charge City the cost it incurs for each title report with zero mark -up for time spent ordering the reports and communicating with the title company.

III. The City will compensate Consultant for the Services performed upon submission of a valid invoice. Each invoice is to include:

A. Line items for all personnel describing the work performed, the number of hours worked, and the hourly rate.

B. Line items for all materials and equipment properly charged to the Services.

C. Line items for all other approved reimbursable expenses claimed, with supporting documentation.

D. Line items for all approved subcontractor labor, supplies, equipment, materials, and travel properly charged to the Services.

IV. The total compensation for the Services shall not exceed $292,856.00 as provided in Section 2.1 of this Agreement.

V. The Consultant’s billing rates for all personnel are attached as Exhibit C-1.

01007.0009 2005895.1 C-3
EXHIBIT “C-1”

RATE SCHEDULE
I. The billing rates for all personnel are as follows:

*Charges for subconsultant services are billed at a cost plus 15% coordination fee.

01007.0009 2005895.1 D-1
EXHIBIT “D”

SCHEDULE OF PERFORMANCE
I. Consultant shall perform all services timely in accordance with the following schedule:

Days to Perform Deadline Date

A. Phase 1: Preliminary Site Investigation _______________ ____________ B. Phase 2: Stakeholder Engagement _______________ ____________ C. Phase 3: Conceptual Design _______________ __________________ D. Phase 4: Financing Strategies _______________ ____________ II. The Contract Officer may approve extensions for performance of the services in accordance with Section 3.2.

CITY OF CARSON 701 East Carson Street
Report to Honorable Mayor and City Council
Tuesday, June 3, 2025, 5:00 PM
CONSENT 25. To: Honorable Mayor and City Council From: Gary Carter, Director, Information Technology and Security ITS Administration Subject: CONSIDERATION OF APPROVAL OF AMENDMENT NO. 1 FOR IT EQUIPMENT WITH VARDATA,INC. (CITY COUNCIL) I. SUMMARY
On March 14, 2024, the Purchasing Division released an Invitation for Bids IFB (No. 24-06) for IT Equipment. The IT equipment includes Juniper network equipment and related software subscriptions to establish the City’s network at each of the City’s designated IT Disaster Recovery data center locations.

The IFB closed on April 4, 2024, and ﬁve (5) bids were received, from qualiﬁed resellers. Vardata, Inc. was selected as the lowest and most qualiﬁed bidder to provide the IT equipment. City and Vardata, Inc. executed an agreement on July 1, 2024, for the Juniper network equipment.

To accommodate design modiﬁcations to the IT data facilities within the City Hall Basement Renovation Project, and replace equipment due to unanticipated failures, staff recommends the purchase of additional network equipment to operate the City’s internal network.

II. RECOMMENDATION

1. APPROVE Amendment No.1 to Agreement with Vardata, Inc. for hardware, software, maintenance and support for an amount not to exceed $628,395.00 for a total term of 5 years; and

2. AUTHORIZE the Mayor to execute the amendment after approval as to form by the City Attorney.

III. ALTERNATIVES
TAKE another action the City Council deems appropriate.

IV. BACKGROUND
The City of Carson is in the process of upgrading its network environment to establish IT Disaster Recovery data centers in accordance with the City’s IT Disaster Recovery protocols.

On March 14, 2024, the Purchasing Division released an Invitation for Bids IFB (No. 24-06) for IT Equipment. The IT equipment includes network equipment and related software subscriptions and maintenance.

The bid opening was held in the City Clerk’s Oﬃce on April 4, 2024. There were ﬁve (5) bid responses. A temporary IT Equipment Committee was formed to evaluate, interview, and rank the bidders. Vardata, Inc. was chosen by the City’s Internal IT Equipment Committee as the recommended vendor. City and Vardata, Inc. executed an agreement on July 1, 2024 for equipment, software licenses, 5-Year maintenance on network equipment and indoor Wi-Fi access points, and 2-Year maintenance costs for Outdoor Wi-Fi access points, for a total cost of $446,763.87.

Subsequent to the original purchase and installation of network devices, a modiﬁcation in the design of the City Hall IT data facilities, and unanticipated failures to aging equipment resulted in the need for additional network switches and Wi-Fi access points. Contract Amendment No. 1 will allow City to purchase additional network equipment and indoor Wi-Fi access points, software licenses, and 5-year maintenance to support modiﬁcations to City Hall IT data facilities, for a cost of $628,395.00, resulting in a total not to exceed contract amount of $1,075,158.87.

V. FISCAL IMPACT
The cost associated with the 5-year contract Amendment No.1 with Vardata, Inc. is not to exceed the amount of $628,395.00. The equipment cost of $560,375.00, and ﬁve-year maintenance cost of $68,020.00 for a total of $628,395.00 are included in the current Information Technology & Security Department FY2024-25 CIP budget.

Fiscal Year Amount Account Number
FY2024-25$628,395.00101-99-999-904-8012-Phase I Fiber Network CIP Project
Total $628,395.00101-10545030-6004 Phase I Fiber Network CIP Project
VI. EXHIBITS

1. Amendment No.1 with Vardata, Inc.

2. Contract with Vardata, Inc.

Prepared By: Gary Carter, Director, Information Technology&Security Department

Attachments
Exhibit 1. Vardata Amendment 1.pdf
Exhibit 2. VARDATA LLC. 2024 JULY 01 Executed Agreement.pdf

- 1 -
01007.0630 2007999.1
AMENDMENT NO. 1

TO AGREEMENT FOR CONTRACT SERVICES

THIS AMENDMENT TO THE AGREEMENT FOR CONTRACT SERVICES
(“Amendment No. 1”) by and between the CITY OF CARSON, a California municipal corporation (“City”) and VARDATA LLC, a New York limited liability company (“Consultant”) is effective as of the ______ day of ________________, 2025.

RECITALS
A. City and Consultant entered into that certain Agreement for Contractual Services dated July 1, 2024 (“Agreement”) whereby Consultant agreed to sell to City certain IT equipment including Juniper network equipment and provide related software subscriptions to establish the City’s network at each of the City’s designated IT Disaster Recovery data center locations (“Original Services”) for 5 years for a total contract sum of not to exceed $446,763.87.

B. City and Consultant now desire to amend the Agreement for City’s purchase of additional network equipment in order to operate the City’s internal network necessary to accommodate design modifications to the IT data facilities within the City Hall Basement Renovation Project, replacement of equipment due to unanticipated failures, and obtaining software licenses and 5 year maintenance to support modifications to City Hall IT data facilities (“Additional Services”), for a not to exceed cost of $628,395.00, thereby increasing the Contract Sum to $1,075,158.87. Such additional 5 year maintenance and support services will extend the Term past the 5 years established for the Original Services.

C. The Additional Services qualify as a change order under the City’s purchasing regulations such that no bidding is required for procurement of such services under Section 2611(m)(2) of the City’s Municipal Code.

TERMS

1. Contract Changes. The Agreement is amended as provided herein (new text is identified in bold italics, deleted text in strike through).

A. Section 2.1 (Contract Sum) is hereby amended to read in its entirety as follows:
“2.1 Contract Sum.

The total compensation, including reimbursement for actual expenses, shall not exceed One Million Seventy Five Four-Hundred Forty-Six Thousand, One Seven-Hundred Fifty Eight Sixty-Three Dollars and Eighty-Seven Cents ($1,075,158.87$446,763.87) (the “Contract Sum”), unless additional compensation is approved pursuant to Section 1.8.

- 2 -
01007.0630 2007999.1
B. Exhibit “A” (Scope of Services) is hereby amended to read in its entirety as follows:

See attached.

C. Exhibit “C” (Schedule of Compensation) is hereby amended to read in its entirety as follows:

See attached.

D. Exhibit “D” (Schedule of Performance) is hereby amended to read in its entirety as follows:

See attached.

2. Continuing Effect of Agreement. Except as amended by this Amendment No. 1, all provisions of the Agreement shall remain unchanged and in full force and effect. From and after the date of this Amendment No. 1, whenever the term “Agreement” appears in the Agreement, it shall mean the Agreement, as amended by this Amendment No. 1 to the Agreement.

3. Affirmation of Agreement; Warranty Re Absence of Defaults. City and Consultant each ratify and reaffirm each and every one of the respective rights and obligations arising under the Agreement. Each party represents and warrants to the other that there have been no written or oral modifications to the Agreement other than as provided herein. Each party represents and warrants to the other that the Agreement is currently an effective, valid, and binding obligation.

Consultant represents and warrants to City that, as of the date of this Amendment No. 1, City is not in default of any material term of the Agreement and that there have been no events that, with the passing of time or the giving of notice, or both, would constitute a material default under the Agreement.

City represents and warrants to Consultant that, as of the date of this Amendment No. 1, Consultant is not in default of any material term of the Agreement and that there have been no events that, with the passing of time or the giving of notice, or both, would constitute a material default under the Agreement.

4. Adequate Consideration. The parties hereto irrevocably stipulate and agree that they have each received adequate and independent consideration for the performance of the obligations they have undertaken pursuant to this Amendment No. 1.

5. Authority. The persons executing this Agreement on behalf of the parties hereto warrant that (i) such party is duly organized and existing, (ii) they are duly authorized to execute and deliver this Agreement on behalf of said party, (iii) by so executing this Agreement, such party is formally bound to the provisions of this Agreement, and (iv) the entering into this Agreement does not violate any provision of any other Agreement to which said party is bound.

- 3 -
01007.0630 2007999.1

6. Counterparts. This Amendment No. 1 may be executed in any number of counterparts and each of such counterparts shall for all purposes be deemed to be an original, whether the signatures are originals, electronic, facsimiles or digital. All such counterparts shall together constitute but one and the same Amendment No. 1.

[SIGNATURES ON FOLLOWING PAGE]

- 4 -
01007.0630 2007999.1
IN WITNESS WHEREOF, the parties hereto have executed this Amendment No. 1 on the date and year first-above written.

CITY:

CITY OF CARSON, a municipal corporation

Lula Davis-Holmes, Mayor
ATTEST:

Dr. Khaleah K. Bradshaw, City Clerk
APPROVED AS TO FORM:

ALESHIRE & WYNDER, LLP

Sunny K. Soltani, City Attorney
[rjl]

CONSULTANT:

VARDATA LLC, a New York limited liability
company

By:

Name:

Title:

By:

Name:

Title:

Two corporate officer signatures required when Consultant is a corporation, with one signature required from each of the following groups: 1) Chairman of the Board, President or any Vice President; and 2) Secretary, any Assistant Secretary, Chief Financial Officer or any Assistant Treasurer. CONSULTANT’S SIGNATURES

SHALL BE DULY NOTARIZED, AND APPROPRIATE ATTESTATIONS SHALL BE INCLUDED AS

MAY BE REQUIRED BY THE BYLAWS, ARTICLES OF INCORPORATION, OR OTHER RULES OR REGULATIONS APPLICABLE TO CONSULTANT’S BUSINESS ENTITY.

01007.0630 2007999.1

CALIFORNIA ALL-PURPOSE ACKNOWLEDGMENT

STATE OF CALIFORNIA

COUNTY OF LOS ANGELES

On __________, 2025 before me, ________________, personally appeared ________________, proved to me on the basis of satisfactory evidence to be the person(s) whose names(s) is/are subscribed to the within instrument and acknowledged to me that he/she/they executed the same in his/her/their authorized capacity(ies), and that by his/her/their signature(s) on the instrument the person(s), or the entity upon behalf of which the person(s) acted, executed the instrument.

I certify under PENALTY OF PERJURY under the laws of the State of California that the foregoing paragraph is true and correct.

WITNESS my hand and official seal.

Signature: _____________________________________

OPTIONAL
Though the data below is not required by law, it may prove valuable to persons relying on the document and could prevent fraudulent reattachment of this form.

CAPACITY CLAIMED BY SIGNER DESCRIPTION OF ATTACHED DOCUMENT

INDIVIDUAL

CORPORATE OFFICER
_______________________________

TITLE(S)

PARTNER(S) LIMITED

GENERAL

ATTORNEY-IN-FACT

TRUSTEE(S)

___________________________________

TITLE OR TYPE OF DOCUMENT
___________________________________

NUMBER OF PAGES
___________________________________

DATE OF DOCUMENT
___________________________________

SIGNER(S) OTHER THAN NAMED ABOVE

01007.0630 2007999.1

CALIFORNIA ALL-PURPOSE ACKNOWLEDGMENT

STATE OF CALIFORNIA

COUNTY OF LOS ANGELES

On __________, 2025 before me, ________________, personally appeared ________________, proved to me on the basis of satisfactory evidence to be the person(s) whose names(s) is/are subscribed to the within instrument and acknowledged to me that he/she/they executed the same in his/her/their authorized capacity(ies), and that by his/her/their signature(s) on the instrument the person(s), or the entity upon behalf of which the person(s) acted, executed the instrument.

I certify under PENALTY OF PERJURY under the laws of the State of California that the foregoing paragraph is true and correct.

WITNESS my hand and official seal.

Signature: _____________________________________

OPTIONAL
Though the data below is not required by law, it may prove valuable to persons relying on the document and could prevent fraudulent reattachment of this form.

CAPACITY CLAIMED BY SIGNER DESCRIPTION OF ATTACHED DOCUMENT

INDIVIDUAL

CORPORATE OFFICER
_______________________________

TITLE(S)

PARTNER(S) LIMITED

GENERAL

ATTORNEY-IN-FACT

TRUSTEE(S)

___________________________________

TITLE OR TYPE OF DOCUMENT
___________________________________

NUMBER OF PAGES
___________________________________

DATE OF DOCUMENT
___________________________________

SIGNER(S) OTHER THAN NAMED ABOVE

01007.0630 2007999.1
EXHIBIT “A”

SCOPE OF SERVICES
I. Consultant will provide and sell to City the following One-Time Equipment:

Original Services:

A. Qty (6) ACX 7100 Chassis with 48 SFP56/6QSFP56-DD multi-rate ports, AC PSU, AFO
B. Qty (6) Bundle containing 1 JCO400-QDD-ZR-M, optic and 1 S-JCO-400-A1- ZRM-P perpetual coherent optics license
C. Qty (6) QSFP-DD, 400GE Direct Attach Copper Cable, 1 meter, Standard Temperature (0 through 70 DEGREE C), 1.5W, 30 AWG
D. Qty (2) QSFP28, 100GBASE-LR4, SMF 10km, Standard Temperature (0 through 70 DEGREE C), Duplex LC connector
E. Qty (6) SFP+, 10GBASE-LR Tyle 2, SMF 10km, Standard Temperature (0 through 70 DEGREE C), Duplex LC connector
F. Qty (3) QSFP28, 100GBASE-LR4, SMF 10km, Standard Temperature (0 through 70 DEGREE C), Duplex LC connector
G. Qty (2) EX4100 24-Port Multi-Gig with 16x, 1G, 8x 1G/2.5G/5G/10G PoE++, 4x 10G SFP+ Uplink ports, 4x 25G SFP28 Stacking/Uplink ports, redundant fans, 1 AC PSU JPSU-920-AC-AFO included (optics sold separately) with Standard SW.

TAA Compliant.

H. Qty (2) EX4100 and EX3400 920W AC Power Supply, Front-to-Back airflow (power cord needs to be ordered separately)
I. Qty (2) Power Cord, AC, US/Canada, C13, 15A/125V, 2.5m, Straight Additional Services:

J. Qty (30) JUNIPER MX104 AC POWER CORD - NEW FROM MFR
K. Qty (30) JUNIPER 1600W AC PSU FRONT-TO-BACK PWR AIRFLOW,

COMPACT - NEW FROM MFR
L. Qty (30 JUNIPER 4X25G SFP28 EXTENSION MODULE F/PERP EX4400 SERIES OF SW MACSEC AES256 - NEW FROM MFR
M. Qty (30) JUNIPER QSFP28 TO QSFP28 ETHERNET CABLE DIRECT

ATTACH COPPER TWINAX CU - NEW FROM MFR

01007.0630 2007999.1
N. Qty (22) JUNIPER 24X10G SWITCH W/ 4X25G 2X100G PERP - NEW FROM MFR
O. Qty (22) JUNIPER QSFP28 TO QSFP28 ETHERNET CABLE DIRECT

ATTACH COPPER TWINAX CU - NEW FROM MFR
P. Qty (25) JUNIPER SFP28 MODULE - FOR DATA NETWORKING, OPTICAL NETWORK - 1 X 25GBASE-SR NETWORK - OPTICAL FIBER - MULTI- MODE - 25 GIGABIT ETHERNET - 25GBASE-SR - NEW FROM MFR
Q. Qty (25) JUNIPER SFP+, 10GBASE-LR, SMF 10 KM,EXTENDED TEMPERATURE (0 THROUGH 85 DEGREE C), DUPLEX LC CONNECTOR - NEW FROM MFR
R. Qty (25) JUNIPER SFP+ MODULE - FOR DATA NETWORKING - 1 X RJ-45 10GBASE-T NETWORK- TWISTED PAIR10 GIGABIT ETHERNET -
10GBASE-T - NEW FROM MFR
S. Qty (4) JUNIPER MX104 AC POWER CORD - NEW FROM MFR
T. Qty (4) JUNIPER 1600W AC PSU FRONT-TO-BACK PWR AIRFLOW,

COMPACT - NEW FROM MFR
U. Qty (4) JUNIPER 4X25G SFP28 EXTENSION MODULE F/PERP EX4400 SERIES OF SW MACSEC AES256 - NEW FROM MFR
V. Qty (144) JUNIPER SFP+, 10G-SR TRANSCEIVER - NEW FROM MFR W. Qty (144) JUNIPER SFP+ MODULE - FOR DATA NETWORKING - 1 X RJ- 45 10GBASE-T NETWORK - TWISTED PAIR10 GIGABIT ETHERNET - 10GBASE-T - OEM COMPATIBLE
X. Qty (10) JUNIPER SFP28 MODULE - FOR DATA NETWORKING, OPTICAL NETWORK - 1 X 25GBASE-SR NETWORK - OPTICAL FIBER - MULTI- MODE - 25 GIGABIT ETHERNET - 25GBASE-SR - NEW FROM MFR
Y. Qty (4) JUNIPER QSFP28 TO QSFP28 ETHERNET CABLE DIRECT ATTACH COPPER TWINAX CU – NEW FROM MFR
II. Consultant will sell equipment to City and perform Software Licenses, Maintenance and Support services, as follows:

Original Services:

A. Qty (12) SW, EACX Software 5 years Subscription Advance license; Per 400G Capacity, With Software Support
B. Qty (6) 5-Year Juniper Care Next Day Support for JCO-4C-ZR-P-B

01007.0630 2007999.1
C. Qty (6) 5-Year Juniper Care Next Day Support for ACX71-48L D. Qty (5) 24-month extended post-warranty hardware support for outdoor rated WiFi access points (e.g., AP61 or AP63) including advance replacement with next day shipment – US Only
E. Qty (2) 5 Year Wired Assurance and Virtual Network Assistant (VNA) Subscription for EX48 port switches including JTAC Support; Juniper CareCore Support for EX2300, EX4100-F, EX3400, EX4100, EX4300, EX4400 24 ports switches.

F. Qty (10) Premium Performance MultiGigabit Wi-Fi 6E 802.11ax Access Point (AP45) with Adaptive BLE Array includes following 5 yr Cloud Subscriptions (SUB-MAN, SUB-ENG, SUB-AST, SUB-VNA, SUB-PMA) and mounting bracket
G. Qty (5) Premium Performance Outdoor MultiGigabit Wi-Fi 6E 802.11ax Access Point (AP63) with Adaptive BLE Array includes following 5 yr Cloud Subscriptions (SUB-MAN, SUB-ENG, SUB-AST, SUB-VNA, SUB-PMA) and mounting bracket
Additional Services:

H. Qty (30) JUNIPER PREMIUM PERFORMANCE MULTIGIGABIT WI-FI 6E 802.11AX ACCESS POINT(AP45) WITH ADAPTIVE BLE ARRAY
INCLUDES FOLLOWING 5YR CLOUD SUBSCRIPTIONS (SUB-MAN, SUB-

ENG, SUB-AST, SUB-VNA, SUB-PMA) AND MOUNTING BRACKET - NEW

FROM MFR
I. Qty (30) JUNIPER EX4400-48MP ETHERNET SWITCH - 48 PORTS - MANAGEABLE - 10 GIGABIT ETHERNET,100 GIGABIT ETHERNET, 2.5 GIGABIT ETHERNET - 10GBASE-T, 100BASE-X, 2.5GBASE-T - 3 LAYER SUPPORTED - MODULAR - POWER SUPPLY - 2200 W POE BUDGET - TWISTED PAIR, OPTICAL FIBER - POE PORTS - 1U HIGH - RACK- MOUNTABLE, WALL MOUNTABLE - 1 YEAR LIMITED WARRANTY -

NEW FROM MFR
J. Qty (30) JUNIPER 5 YEAR WIRED ASSURANCE & VIRTUAL NETWORK ASSISTANT (VNA) SUBSCRIPTION FOR EX-48 PORT SWITCHES
INCLUDING JTAC SUPPORT. INCLUDES JUNIPER CARE NEXT DAY
SUPPORT FOR EX2300/EX3400/EX4000/EX4100-F/EX4100/EX4400 48-

PORT SWITCHES - NEW FROM MFR
K. Qty (22) JUNIPER 5 YEAR WIRED ASSURANCE & VIRTUAL NETWORK ASSISTANT (VNA) SUBSCRIPTION FOR EX-24 PORT SWITCHES
INCLUDING JTAC SUPPORT. INCLUDES JUNIPER CARE NEXT DAY
SUPPORT FOR EX2300/EX3400/EX4000/EX4100-F/EX4100/EX4400 24-

PORT SWITCHES - NEW FROM MFR

01007.0630 2007999.1
L. Qty (15) JUNIPER PREMIUM PERFORMANCE MULTIGIGABIT WI-FI 6E 802.11AX ACCESS POINT(AP45) WITH ADAPTIVE BLE ARRAY
INCLUDES FOLLOWING 5YR CLOUD SUBSCRIPTIONS (SUB-MAN, SUB-

ENG, SUB-AST, SUB-VNA, SUB-PMA) AND MOUNTING BRACKET - NEW

FROM MFR
M. Qty (4) JUNIPER EX4400-48MP ETHERNET SWITCH - 48 PORTS - MANAGEABLE - 10 GIGABIT ETHERNET,100 GIGABIT ETHERNET, 2.5 GIGABIT ETHERNET - 10GBASE-T, 100BASE-X, 2.5GBASE-T - 3 LAYER SUPPORTED - MODULAR - POWER SUPPLY - 2200 W POE BUDGET - TWISTED PAIR, OPTICAL FIBER - POE PORTS - 1U HIGH - RACK- MOUNTABLE, WALL MOUNTABLE - 1 YEAR LIMITED WARRANTY -

NEW FROM MFR
N. Qty (4) JUNIPER 5 YEAR WIRED ASSURANCE & VIRTUAL NETWORK ASSISTANT (VNA) SUBSCRIPTION FOR EX-48 PORT SWITCHES
INCLUDING JTAC SUPPORT. INCLUDES JUNIPER CARE NEXT DAY
SUPPORT FOR EX2300/EX3400/EX4000/EX4100-F/EX4100/EX4400 48-

PORT SWITCHES - NEW FROM MFR
III. In addition to the requirements of Section 6.2, during performance of the Services, Consultant will keep the City appraised of the status of performance by delivering the following status reports:

A. Status reports on any scheduled or unscheduled maintenance and support incidents submitted by City, Consultant, or Original Equipment Manufacturer and unresolved over 72 hours.

B. Quarterly Business Reviews.

IV. All work product is subject to review and acceptance by the City, and must be revised by the Consultant without additional charge to the City until found satisfactory and accepted by City.

V. Consultant will utilize the following personnel to accomplish the Services:

VARDATA LLC personnel.

01007.0630 2007999.1
EXHIBIT “C”

SCHEDULE OF COMPENSATION
I. Consultant shall perform the following tasks at the following rates:

SERVICES SUB-BUDGET
A: One-Time Equipment Costs $292,976.00 $853,351.00
B: One-Time Software Licenses,
Maintenance, and Support for 2
Year Term (Outdoor Rated Wi-Fi
Equipment)
$975.00
C: One-Time Software Licenses,
Maintenance, and Support for 5-
Year Term (Juniper Network
Equipment and Indoor Rated Wi-Fi
Equipment)
$108,502.00 $176,522.00

Note that the above does not include freight FOB destination nor sales taxes, which are provided below. A detailed breakdown of the foregoing along with all costs follows:

Original Services:

Item
No. SKU Description of Items
Unit of
Measure QTY
Unit Price in
Figures Total
1 ACX7100-
48L-AC-
AO
ACX 7100 Chassis with 48
SFP56 / 6 QSFP56-DD multi-
rate ports, AC PSU, AFO EA
6 $20,595.00 $123,570.00
2 JCO-4C-

ZRM-P-B
Bundle containing 1 JCO400-
QDD-ZR optic and 1 S-JCO-
400-A1-ZRM-P perpetual
coherent optics license EA
6 $8,685.00 $52,110.00
3 S-EACX-
400G-A-5
SW, EACX Software 5 years
Subscription Advance
license; Per 400G Capacity,
With Software Support EA
12 $5,113.50 $61,362.00
4 QDD-
400G-
DAC-1M
QSFP-DD, 400GE Direct
Attach Copper Cable, 1
meter, Standard
Temperature (0 through 70
DEGREE C), 1.5W, 30 AWG EA
6 $135.00 $810.00

01007.0630 2007999.1
5 SVC-COR-
JCO400Z
RM (5-
year)
5-Year Juniper Care Next
Day Support for JCO-4C-ZR-
P-B EA
6 $4,630.00 $27,780.00
6 QSFP-
100G-
LR4C-C
QSFP28, 100GBASE-LR4,
SMF 10km, Standard
Temperature (0 through 70
DEGREE C), Duplex LC
connector EA
2 $545.00 $1,090.00
7 SVC-ND-
ACX71-
48L (5-
year)
5-Year Juniper Care Next
Day Support for ACX71-48L
EA
6 $18,050.00 $108,300.00
8 SFPP-
10G-
LRT2-C
SFP+, 10GBASE-LR Type 2,
SMF, 10km, Standard
Temperature (0 through 70
DEGREE C), Duplex LC
connector EA
6 $40.50 $243.00
9 QSFP-
100G-
LR4C-C
QSFP28, 100GBASE-LR4,
SMF 10km, Standard
Temperature (0 through 70
DEGREE C), Duplex LC
connector EA
3 $545.00 $1,635.00
10 MIST-
AP45-AI-
5Y
Premium Performance
MultiGigabit Wi-Fi 6E
802.11ax Access Point
(AP45) with Adaptive BLE
Array includes following 5yr
Cloud Subscriptions (SUB-

MAN,SUB-ENG,SUB-

AST,SUB-VNA,SUB-PMA)
and mounting bracket EA
10 $1,100.00 $11,000.00
11 MIST-
AP63-AI-
3Y
Premium Performance
Outdoor MultiGigabit Wi-Fi
802.11ax (AP63) with
Adaptive Array BLE includes
following (SUB-MAN,SUB-

ENG,SUB-AST,SUB-
VNA,SUB-PMA) 5yr Cloud
Subscriptions and a Outdoor
Mounting Kit EA
5 $1,100.00 $5,500.00

01007.0630 2007999.1
12 ADV-
XCH-US
(24
months)
24-month extended post-
warranty hardware support
for outdoor rated WiFi
access points (e.g., AP61 or
AP63) including advance
replacement with next day
shipment - US Only EA
5 $195.00 $975.00
13 EX4100-
24MP
EX4100 24-Port Multi-Gig
with 16x 1G, 8x
1G/2.5G/5G/10G PoE++, 4x
10G SFP+ Uplink ports, 4x
25G SFP28 Stacking/Uplink
ports, redundant fans, 1 AC
PSU JPSU-920-AC-AFO
included (optics sold
separately) with Standard
SW. TAA Compliant. EA
2 $2,620.00 $5,240.00
14 SUB-
EX48-2S-
5Y-COR
5 Year Wired Assurance and
Virtual Network Assistant
(VNA) Subscription for EX48
port switches including JTAC
Support; Juniper CareCore
Support for EX2300,
EX4100-F, EX3400, EX4100,
EX4300, EX4400 24 ports
switches. EA
2 $885.00 $1,770.00
15 JPSU-
920-AC-
AFO
EX4100 and EX3400 920W
AC Power Supply, Front-to-
Back airflow (power cord
needs to be ordered
separately) EA
2 $510.00 $1,020.00
16 CBL-
PWR-
C13-US-
48P
Power Cord, AC, US/Canada,
C13, 15A/125V, 2.5m,
Straight EA
2 $24.00 $48.00
17 Freight FOB Destination LS 1 $2,775.00 $2,775.00 18 Sales Tax@ 10.25% LS 1 $41,535.87 $41,535.87

Additional Services:

Item
No. SKU Description of Items
Unit of
Measure QTY
Unit Price in
Figures Total

01007.0630 2007999.1
19 CBL-
PWR-
C15M-

HITEMP-
US
JUNIPER MX104 AC

POWER CORD - NEW

FROM MFR
EA
30 $40.00 $1,200.00
20 JPSU-
1600-C-
AC-AFO
JUNIPER 1600W AC PSU

FRONT-TO-BACK PWR

AIRFLOW, COMPACT -

NEW FROM MFR EA
30 $740.00 $22,200.00
21 EX4400-
EM-4Y
JUNIPER 4X25G SFP28

EXTENSION MODULE
F/PERP EX4400 SERIES
OF SW MACSEC AES256 -

NEW FROM MFR EA
30 $1,655.00 $49,650.00
22 JNP-
100G-
DAC-1M
JUNIPER QSFP28 TO
QSFP28 ETHERNET

CABLE DIRECT ATTACH

COPPER TWINAX CU -

NEW FROM MFR EA
30 $150.00 $4,500.00
23 EX4400-
24MP
JUNIPER 24X10G
SWITCH W/ 4X25G
2X100G PERP - NEW

FROM MFR EA
22 $4,730.00 $104,060.00
24 JNP-
100G-
DAC-1M
JUNIPER QSFP28 TO
QSFP28 ETHERNET

CABLE DIRECT ATTACH

COPPER TWINAX CU -

NEW FROM MFR EA
22 $150.00 $3,300.00
25 JNP-SFP-
25G-SR
JUNIPER SFP28

MODULE - FOR DATA

NETWORKING,
OPTICAL NETWORK - 1 X
25GBASE-SR NETWORK
- OPTICAL FIBER -
MULTI-MODE - 25

GIGABIT ETHERNET -
25GBASE-SR - NEW

FROM MFR EA
25 $725.00 $18,125.00
26 SFPP-
10G-LR-C
JUNIPER SFP+,
10GBASE-LR, SMF 10

KM,EXTENDED
TEMPERATURE (0
THROUGH 85 DEGREE

C), DUPLEX LC EA
25 $80.00 $2,000.00

01007.0630 2007999.1

CONNECTOR - NEW

FROM MFR
27 SFPP-
10G-T
JUNIPER SFP+ MODULE
- FOR DATA
NETWORKING - 1 X RJ-
45 10GBASE-T

NETWORK- TWISTED
PAIR10 GIGABIT
ETHERNET -10GBASE-T
- NEW FROM MFR EA
25 $465.00 $11,625.00
28 CBL-
PWR-
C15M-

HITEMP-
US
JUNIPER MX104 AC

POWER CORD - NEW

FROM MFR
EA
4 $40.00 $160.00
29 JPSU-
1600-C-
AC-AFO
JUNIPER 1600W AC PSU

FRONT-TO-BACK PWR

AIRFLOW, COMPACT -

NEW FROM MFR EA
4 $740.00 $2,960.00
30 EX4400-
EM-4Y
JUNIPER 4X25G SFP28

EXTENSION MODULE
F/PERP EX4400 SERIES
OF SW MACSEC AES256 -

NEW FROM MFR EA
4 $1,655.00 $6,620.00
31 SFPP-
10G-SR-C
JUNIPER SFP+, 10G-SR

TRANSCEIVER - NEW

FROM MFR
EA
144
$60.00 $8,640.00
32 SFPP-
10G-T-
VAR
JUNIPER SFP+ MODULE
- FOR DATA
NETWORKING - 1 X RJ-
45 10GBASE-T

NETWORK - TWISTED
PAIR10 GIGABIT
ETHERNET - 10GBASE-T
- OEM COMPATIBLE EA
144
$465.00 $66,960.00
33 JNP-SFP-
25G-SR
JUNIPER SFP28

MODULE - FOR DATA

NETWORKING,
OPTICAL NETWORK - 1 X
25GBASE-SR NETWORK
- OPTICAL FIBER - EA
10 $725.00 $7,250.00

01007.0630 2007999.1
MULTI-MODE - 25

GIGABIT ETHERNET -
25GBASE-SR - NEW

FROM MFR
34 JNP-
100G-
DAC-1M
JUNIPER QSFP28 TO
QSFP28 ETHERNET

CABLE DIRECT ATTACH
COPPER TWINAX CU –

NEW FROM MFR EA
4 $150.00 $600.00
35 MIST-
AP45-AI-
5Y

JUNIPER PREMIUM

PERFORMANCE

MULTIGIGABIT WI-FI
6E 802.11AX ACCESS
POINT(AP45) WITH

ADAPTIVE BLE ARRAY

INCLUDES FOLLOWING
5YR CLOUD

SUBSCRIPTIONS (SUB-

MAN,SUB-ENG, SUB-

AST, SUB-VNA, SUB-

PMA) AND MOUNTING

BRACKET - NEW FROM
MFR EA
30 $1,695.00 $50,850.00
36 EX4400-
48MP
JUNIPER EX4400-48MP
ETHERNET SWITCH - 48

PORTS - MANAGEABLE -
10 GIGABIT
ETHERNET,100
GIGABIT ETHERNET, 2.5

GIGABIT ETHERNET -
10GBASE-T, 100BASE-X,

2.5GBASE-T - 3 LAYER

SUPPORTED -

MODULAR - POWER
SUPPLY - 2200 W POE

BUDGET - TWISTED

PAIR, OPTICAL FIBER -
POE PORTS - 1U HIGH -

RACK-MOUNTABLE,
WALL MOUNTABLE - 1

YEAR LIMITED

WARRANTY - NEW

FROM MFR EA
30 $5,125.00 $153,750.00
37 SUB-
EX48-2S-
5Y-N
JUNIPER 5 YEAR WIRED

ASSURANCE & VIRTUAL

NETWORK ASSISTANT EA
30 $1,250.00 $37,500.00

01007.0630 2007999.1
(VNA) SUBSCRIPTION
FOR EX-48 PORT

SWITCHES INCLUDING
JTAC SUPPORT.

INCLUDES JUNIPER

CARE NEXT DAY

SUPPORT FOR
EX2300/EX3400/EX4000/
EX4100-
F/EX4100/EX4400 48-

PORT SWITCHES - NEW

FROM MFR
38 SUB-
EX24-2S-
5Y-N
JUNIPER 5 YEAR WIRED

ASSURANCE & VIRTUAL

NETWORK ASSISTANT
(VNA) SUBSCRIPTION
FOR EX-24 PORT

SWITCHES INCLUDING
JTAC SUPPORT.

INCLUDES JUNIPER

CARE NEXT DAY

SUPPORT FOR
EX2300/EX3400/EX4000/
EX4100-
F/EX4100/EX4400 24-

PORT SWITCHES - NEW

FROM MFR EA
22 $1,160.00 $25,520.00
39 MIST-
AP45-AI-
5Y

JUNIPER PREMIUM

PERFORMANCE

MULTIGIGABIT WI-FI
6E 802.11AX ACCESS
POINT(AP45) WITH

ADAPTIVE BLE ARRAY

INCLUDES FOLLOWING
5YR CLOUD

SUBSCRIPTIONS (SUB-

MAN,SUB-ENG, SUB-

AST, SUB-VNA, SUB-

PMA) AND MOUNTING

BRACKET - NEW FROM
MFR EA
15 $1,695.00 $25,425.00
40 EX4400-
48MP
JUNIPER EX4400-48MP
ETHERNET SWITCH - 48

PORTS - MANAGEABLE -
10 GIGABIT
ETHERNET,100 EA
4 $5,125.00 $20,500.00

01007.0630 2007999.1
GIGABIT ETHERNET, 2.5

GIGABIT ETHERNET -
10GBASE-T, 100BASE-X,

2.5GBASE-T - 3 LAYER

SUPPORTED -

MODULAR - POWER
SUPPLY - 2200 W POE

BUDGET - TWISTED

PAIR, OPTICAL FIBER -
POE PORTS - 1U HIGH -

RACK-MOUNTABLE,
WALL MOUNTABLE - 1

YEAR LIMITED

WARRANTY - NEW

FROM MFR
41 SUB-
EX48-2S-
5Y-N
JUNIPER 5 YEAR WIRED

ASSURANCE & VIRTUAL

NETWORK ASSISTANT
(VNA) SUBSCRIPTION
FOR EX-48 PORT

SWITCHES INCLUDING
JTAC SUPPORT.

INCLUDES JUNIPER

CARE NEXT DAY

SUPPORT FOR
EX2300/EX3400/EX4000/
EX4100-
F/EX4100/EX4400 48-

PORT SWITCHES - NEW

FROM MFR EA
4 $1,250.00 $5,000.00

II. Within the budgeted amounts for each Task, and with the approval of the Contract Officer, funds may be shifted from one Task sub-budget to another so long as the Contract Sum is not exceeded per Section 2.1, unless Additional Services are approved per Section 1.8.

III. The City will compensate Consultant for the equipment sold to City and Services performed upon submission of a valid invoice. Each invoice is to include:

A. Line items describing the equipment sold to City.

B. Line items for all materials and equipment properly charged to the Services.

C. Line items for all other approved reimbursable expenses claimed, with supporting documentation.

01007.0630 2007999.1
D. Line items for all approved subcontractor labor, supplies, equipment, materials, and travel properly charged to the Services.

IV. The total compensation for the equipment sold to the City and Services provided shall not exceed $1,075,158.87$446,763.87 as provided in Section 2.1 of this Agreement.

01007.0630 2007999.1
EXHIBIT “D”

SCHEDULE OF PERFORMANCE
I. Consultant shall sell and deliver to City all equipment and perform all services timely in accordance with the following schedule:

Service Start Date Days to Perform
A: One-Time
Equipment Sale
and Delivery
No Later than (30)
Days after
Contract
Execution for
Original Services
No later than 45
days following
issuance of Notice
to Proceed by
City’s Contract
Officer for
Additional Services
30 Days for
Original Services

45 days for
Additional Services
B: One-Time
Software Licenses,
Maintenance, and
Support for 2 Year
Term (Outdoor
Rated Wi-Fi
Equipment)
Upon receipt of
Equipment and
completion of
Installation
Services for
Original Services
2 Years for
Original Services
C: One-Time
Software Licenses,
Maintenance, and
Support for 5-Year
Term (Juniper
Network
Equipment and
Indoor Rated Wi-
Fi Equipment)
Upon receipt of
Equipment and
completion of
Installation
Services for
Original Services
*No later than 45
days following
issuance of Notice
to Proceed by
City’s Contract
Officer for
Additional Services
5 Years for
Original Services
and Additional
Services

01007.0630 2007999.1
*This will extend the Term past the 5 year date established for the Original Services.

II. Consultant shall deliver the following tangible work products to the City by the following dates.

Software Licenses,
Maintenance, and
Support
documentation.

No Later than (7)
Days after Receipt
of Equipment for
both Original
Services and
Additional Services
7 Days

The Contract Officer may approve extensions for performance of the services in accordance with Section 3.2.

CITY OF CARSON 701 East Carson Street
Report to Honorable Mayor and City Council
Tuesday, June 3, 2025, 5:00 PM
CONSENT 26. To: Honorable Mayor and City Council From: Michael Whittiker, Community Services Director CS Parks & Recreation Subject: CONSIDER APPROVAL OF A MEMORANDUM OF UNDERSTANDING WITH REAL RUNENTERPRISE INCORPORATED, AND AUTHORIZING A CO-SPONSORSHIP REQUEST FOR THE ADULT REALRUN BASKETBALL LEAGUE (CITY COUNCIL) I. SUMMARY
Real Run Enterprise Incorporated, a nonproﬁt organization (Real Run), is seeking a co-sponsorship with the City of Carson to operate a summer adult basketball league for college and prospective National Basketball Association (NBA) players. The co-sponsorship includes a request for a 100% waiver of facility rental fees of $30,629 and staff hours of $8,856 for the use of the Veterans SportsComplex, at a total cost of $39,485. Additionally, the organization is requesting that the City provide Summer Youth Workers to assist with game operations for an estimated cost of $3,432 for the entire season. Therefore, the grand total of the City’s commitment to Real Run would be up to $42,917. The recommended action is for the City Council to consider approval of a Memorandum of Understanding (MOU) that would grant both requests from Real Run Enterprise Incorporated on the terms set forth in the MOU (Exhibit No. 3).

II. RECOMMENDATION
TAKE the following actions:

1. APPROVE the proposed Memorandum of Understanding between the City and Real Run (Exhibit No. 3; "MOU"); and

2. AUTHORIZE the Mayor to execute the MOU following approval as to form by the City Attorney.

III. ALTERNATIVES

1. DO NOT APPROVE the recommendation.

2. TAKE another action the City Council deems appropriate.

IV. BACKGROUND
Established in the 1990s, Real Run Enterprise Incorporated (Real Run) is a 501 (c)(3) non-proﬁt (Exhibit No. 1). Its relationship with the City of Carson began with the Summer Basketball Program that hosted professional players at the Veterans SportsComplex. Since then, Real Run's Summer Basketball Program has been held in the City every few years.

On May 17, 2015, the City Council approved a waiver of fees for facility use of Veterans SportsComplex at a cost of $40,848, and provided Summer Youth Workers at a cost of $9,806. Six (6) years later, on June 22, 2021, the City Council approved a fee waiver for facility use of Veterans SportsComplex at a cost of $21,729, and agreed to provide Summer Youth Workers at a cost of $5,208. On February 21, 2023, the City Council approved a third fee waiver for the facility use of Veterans SportsComplex at a cost of $24,863, and provided Summer Youth Workers at a cost of $3,139.

This year, Real Run is proposing to operate a summer adult basketball league for college and prospective NBA players. The program will also include workshops for participating college and high school athletes, as well as interested local high school or college athletes in the City of Carson. Among the many topics discussed are Financial Literacy, Mental Health, Legal and Law Enforcement collaboratives, and Health and Fitness concepts.

Real Run desires to run this program at the SportsComplex for a total of 6 weeks, from June 28, 2025, through August 3, 2025, on Saturdays and Sundays, from 12:00 PM to 6:00 PM. An additional week is scheduled for playoffs: Tuesday, July 29, 2025; Wednesday, July 30, 2025; Thursday, July 31, 2025; and Friday, August 1, 2025, from 6:00 PM - 9:00 PM. Semi-Finals will be held on Saturday, August 2, 2025, from 12:00 PM - 6:00 PM, and the Championship is scheduled for August 3, 2024, from 1:00 PM - 5:00 PM. The program will encourage full participation by college athletes by eliminating conﬂicts between their summer commitments and their athletic or academic programs. In addition, the games are open to the public for the community to view and experience high- quality basketball games with elite players.

Staff has in the past explored the possibility of supporting this program as a City-operated adult sports league.

However, as outlined by Real Run, registration is restricted to college athletes and current/prospective NBA players within 100 miles of the SportsComplex gymnasium. Due to its closed registration, participation in the league would not be open to the General Public and would not be eligible to be operated as a City sports league.

To keep registration fees low while delivering a quality league to elite adult players in the region, Real Run is requesting a fee waiver request for facility use and staff hours at a cost of $39,485, and the assistance of Summer Youth Workers at a cost of $3,432. Should the City Council approve this request, the total City commitment would not exceed $42,917. The terms of the proposed fee waiver, as outlined above, are set forth in the attached Memorandum of Understanding between the City and Real Run (Exhibit No. 3). The MOU also refers to issuance of a facility use permit containing certain further requirements and details applicable to the facility use, which Real Run will be obligated to obtain/maintain and comply with. The draft permit is attached as Exhibit No. 2.

Among other things, the proposed MOU provides that Real Run would be responsible for all aspects of the exclusive adult league, including game schedules, oﬃcials, score keeping, and uniforms for league participants, and the City would be responsible for providing the Veterans SportsComplex’s main gymnasium, bleachers, and staff for the facility only. Summer Youth Workers would also be provided by the City to assist with the cleaning of equipment, mopping ﬂoors, and reﬁlling of water for the players.

Additionally, the City will hold up to seven youth summer basketball clinics for the City’s summer youth basketball participants at City facilities during the summer of 2025. Such clinics are not part of the League Facility use or the Permit. However, as further consideration for the fee waiver granted by the MOU, the MOU provides that Real Run will provide League-player volunteers, to the satisfaction of the Contract Oﬃcer, to help provide instruction to the summer youth basketball participants at the clinics. City staff will also be present at the clinics. Real Run and/or the volunteers will be required to sign an appropriate waiver form as determined necessary by the City’s Risk Manager, separate and apart from the MOU.

V. FISCAL IMPACT
Should the City Council authorize the proposed co-sponsorship with Real Run, a fee waiver in the amount of up to $39,485 for facility rental and staff fees, as well as the use of four (4) Summer Youth workers each evening of game play to assist with the program at a cost of up to $3,432, will be approved. Therefore, the total City commitment would not exceed $42,917.

VI. EXHIBITS

1. Real Run - Non-Proﬁt Status

2. (Draft) 2025 Real Run Permit #R6399

3. (Proposed) Memorandum of Understanding

Attachments
Real Run - Non-Proﬁt Status
(Draft) 2025 Real Run_Permit#R6399.pdf
Real Run Fee Waiver MOU (draft 5.22.25) (1071733.9).pdf

INTERNAL REVENUE SERVICE
P. O. BOX 2508
CINCINNATI, OH 45201

DEPARTMENT OF THE TREASURY
Date: MAY 2 2 2019

REAL RUN ENTERPRISE INCORPORATED
19210 REINHART AVENUE
CARSON, CA 90746-0000
Employer Identification Number:
83-4653039
DLN:
26053529003219
Contact Person:

CUSTOMER SERVICE ID# 31954
Contact Telephone Number:
(877) 8
29-5500
Accounting Pe riod Ending:

December 31
Public Charity Status:
170(b)(1)(A)(vi)
Form 990/990-EZ/990-N Required:

Yes
Effective Date of Exemption:

April 01, 2019
Contribution Deductibility:

Yes
Addendum Applies:

No
# R6399 Status Tentative Page 1 of 6
1 resource(s) 16 booking(s) Subtotal: $30,629.00
System User larguera
Home Phone Number (310) ...

Cell Phone Number (310) ...

Email Address realrun....

Customer Name DeAnthony Langston - 6393
TypeCustomer General Public
Mailing Address ....

Carson, CA 90746
Permit # R6399
Status Tentative
Date Mar 20, 2025 11:11 AM
Expiration Date Dec 13, 2027
Corporate Yard
18601 S Main St
Carson, CA 90248
PHONE:(000) 000-0000
Permit
Rental Fee $30,504.00
Discounts $0.00
Subtotal $30,504.00
Deposits $125.00
Deposit Discounts $0.00
Total Permit Fee $30,629.00
Total Payment $0.00
Refunds $0.00
Balance $30,629.00
De' Anthony Langson- Real Run
Event Notes:
- Customer will have Main Gym 6/28/25 - 8/3/25 $240 per hour from 12:00pm - 6:00pm. Total hours of usage per day 6.0 hours from 6/28/25 - 8/3/25. $240 per hour on 7/29/25 - 8/1/25 from
6:00pm - 9:00pm for a total of 3 hours. $240 per hour on 8/3/25 for a total of 4.0 hours. Total Amount per day from 6/28/25 - 8/3/25 is $19,680.00 - Reservation will include three staff for each day for $36 per hour from 6/28/25 - 8/3/25. Total staff fees $8,856.00. Staff fees $36 per hour from 7/29 /25 - 8/1//25. Total staff fees $1,296.00. Staff fees
$36.00 per hour from 8/3/25. Total staff fees $432.00.
- There's a 10% Admin fee included for $24.00 from 6/28/25 - 8/3/25. Total admin fees are $1968.00. There's a 10% Admin fee for $24.00 from 7/29/25 - 8/1/25. Total Admin fees are $288.00. There's
a 10% Admin fee for $24.00 on 8/3/25. Total Admin fee is $96.00. - A one time security deposit of $125 is required and will be refunded at the end of the permit. - Grand Total Facility Rental Fee, $30,629.00
- Grand total Staff Fee $8,856.00
- Grand total Summer Worker fee $
- Staff fees includes utilization of the shot clock and stats.

Booking Summary
VSP Gymnasium-Main Gym (P&R Reservations) Center: Veterans Sports Complex

START DATE/TIME END DATE/TIME ATTENDEE AMT W/O TAX
Sat, Jun 28, 2025 12:00 PM Sat, Aug 2, 2025 6:00 PM -- $24,552.00 Occurs on selected dates effective 06/28/2025 until 08/02/2025.

Tue, Jul 29, 2025 6:00 PM Tue, Jul 29, 2025 9:00 PM 1 $1,116.00 Wed, Jul 30, 2025 6:00 PM Wed, Jul 30, 2025 9:00 PM 1 $1,116.00

# R6399 Status Tentative Page 2 of 6
Thu, Jul 31, 2025 6:00 PM Thu, Jul 31, 2025 9:00 PM 1 $1,116.00 Fri, Aug 1, 2025 6:00 PM Fri, Aug 1, 2025 9:00 PM 1 $1,116.00 Sun, Aug 3, 2025 1:00 PM Sun, Aug 3, 2025 5:00 PM 1 $1,488.00 Resource level fees $125.00
Facility Notes
Main Gym
Waivers and Information

INFORMATION DESCRIPTION SIGNING STATUS
Jumper Company Information Unchecked
Jumper Information
• $30 Resident / $35 Non-Resident Fee for Jumper to be on the Park • Grass area is reserved for Jumper Only
• Size Limits 15’ x 15’ Jumper, 1 Per Permit Only
• JUMPER COMPANY MUST PROVIDE GENERATOR
• NO WATER SLIDES, NO PETTING ZOOS, NO MECHANICAL EQUIPMENT, NO OBSTACLE COURSES, NO TRACKLESS TRAINS, AND NO FOOD

TRUCK VENDORS
• The Following jumper companies hold current City of Carson Business Licenses and $1,000,000 Liability Insurance Policy Jumper Rental Companies
Jump For Fun (800)281-6792
Jumpers El Manas (310) 809-1972
The Trackless Train (310) 567-2647

WAIVER NAME DUE DATE FOR SIGNING STATUS
CS Refund Policy Programs Jun 21, 2025 Unsigned
Refund Policy Details

1. No refunds will be issued without original receipt.

2. In the event of emergencies or special circumstances, the Community Services Director or Division Manager, or a designee, may approve a refund for the full amount less the prorated value of the services received and an administrative fee of $10.

3. If payment is made by check, the approved refund cannot be made until that check clears the bank. Proof of bank clearance must be provided to the City.

4. The Community Services Director or Division Manager reserve the right to approve exceptions or revise the refund policy as necessary.

5. No processing fee will not be returned in the event a refund is granted.

UNDER CALIFORNIA CIVIL CODE, CHAPTER 522 SECTION 1719…IF YOUR CHECK BOUNCES…YOU COULD BE LIABLE FOR THREE (3) TIMES THE AMOUNT OF THE CHECK OR $100, WHICHEVER IS MORE…PLUS THE FACE VALUE OF THE CHECK AND COURT COSTS (BAD CHECK WRITERS

ALSO FACE CRIMINAL PENALTIES)
NO REFUNDS WILL BE GIVEN UNLESS THE EVENT IS CANCELED BY THE CITY OF CARSON. THERE WILL BE A $25.00 SERVICE CHARGE ON ALL RETURNED CHECKS. In consideration of your accepting this registration, I hereby agree to indemnify and hold harmless the City of Carson, their officers, agents, or employees from any liability or claim of action resulting from the participation in this program by the person registered, excepting inquiries and other damages caused solely by City negligence.

P&R Facility Reservation R&R, Release
Indem.

Jun 21, 2025 DeAnthony Langston Unsigned
City of Carson Community Services Department
Parks and Recreation Division
Facility Reservation Request Form/Permit Application
Including Waiver, Release and Indemnification Agreement and Rules and Regulations for Use of Park and Recreation Facilities
I. RULES AND REGULATIONS
Park Ordinances
-Animals are prohibited on park grounds. Carson Muni. Code (“CMC”) §3300 et seq.; Animal Control Ordinance §10.40.110.

# R6399 Status Tentative Page 3 of 6
-No Smoking on park grounds. CMC §41107.
-No alcohol on park grounds. CMC §4209.
-No littering/vandalism of park property. CMC §5309.
-No amplified sound to exceed a distance of 50 feet. CMC §4139.1. -No vending of food, drinks or other items on park premises, except as otherwise provided for sidewalk vendors in the CMC (CMC §4118.1, §31000 et seq.).
-Groups using Park facilities outside of regular park hours are required to obtain a permit and may be required to have City-contracted sheriffs and additional staff at their activity. CMC §4137.
-Use of Park picnic shelters requires a permit. CMC §4138. -Groups of 25 or more must obtain a permit to utilize parks. CMC §4139.

The foregoing is a non-exclusive/non-exhaustive list of applicable Park Ordinances.

General Reservations Rules and Regulations
*
Customer must be at least 21 years of age to request a reservation*

1. A Facility (as defined below) reservation request/application must be submitted using this Facility Reservation Request Form/Permit Application including Waiver, Release and Indemnification Agreement and Rules and Regulations (“Application”) a minimum of fourteen (14) days before the requested date of use. If the form is submitted less than fourteen (14) days in advance, a non-refundable late processing fee of $25 will be applied.

No Facility reservation will be issued more than three (3) months in advance.

2. Reservations for use of City Parks and Recreation facilities (“Facilities”) are for a minimum of three (3) hours’ duration of permitted use.

3. The undersigned Applicant/Customer (““Customer”) shall be solely responsible for making ALL payments on any contract entered into pursuant to approval of this Application (the “Contract”). The Customer must be present at the reserved Facility for the duration of the reservation, or the reservation will be cancelled and all security deposits and fees will be forfeited. Reservations are NON-TRANSFERABLE. Proof of identification must be present at start and conclusion of reserved Facility use.

4. Facility evaluations must be filled out prior to and at the conclusion of the reserved use by the Customer ONLY, as a pre-condition of return of Customer’s security deposit.

5. No date, time or location may be changed after the Facility reservation is paid in full.

6. The City of Carson (“City”) reserves the right to cancel, reject or disqualify pending or future Facility reservations due to misuse of City facilities, evident violation of or refusal to agree to any of the Rules and Regulations, or mistreatment of staff.

7. The use of candles, open flames, or fog machines is strictly prohibited. Customer may be liable for Fire Department charges for false fire alarms.

8. All parking is on a first-come first-serve basis. The City is not responsible for any parking violations, towing, or damage of or to any vehicles present on Facility premises.

9. Vehicles are not allowed to be driven onto Facility premises (with the exception of parking lots or designated loading areas) to unload/load equipment, supplies, etc.

10. Use of Facilities for non-City sponsored programs for purposes such as promotion of or registration for programs that may conflict with an existing City program, as determined by the City’s Recreation Supervisor or designee in his/her sole discretion, is prohibited. This includes using the City’s logo or seal on banners, flyers, invitations, and other forms of advertising (see CMC §4131-4134).

11. RENTAL /REGULAR RATES – the City’s rental/regular fee applies to residents, non-residents, and non-profit organizations. STAFF COSTS – Eighteen dollars ($18) per hour, per staff member for work on each Application for any resident/non-resident/non-profit prior to 5 p.m. The fee is Thirty-Six dollars ($36) per hour, per staff member for work on each Application after 5 p.m. Any group present for a Facility reservation during hours of closure must pay for two (2) to four (4) L.A. County Sheriffs, as determined by City in its sole discretion based on review of the Application for issuance of the required permit (see paragraph 12 below; CMC §4137). There are no exceptions.

12. Permits are REQUIRED during hours of closure and on holidays (CMC §4137).

13. NO adult entertainment allowed on Facility premises.

14. NO deceased bodies allowed on Facility premises.

15. Complete Facility reservations may be cancelled, and pending Applications may be denied, in favor of conflicting City programs or events at the sole discretion of the City’s Recreation Supervisor or designee. Otherwise-valid reservations that are so cancelled or denied may be moved or rescheduled to a later date.

16. The reservation time/duration stated on the Contract includes set-up, tear down, and clean-up.

17. NO food trucks/game trucks/beauty trucks and/or workout trucks allowed on or near park premise.

Indoor Facilities Rules and Regulations

1. Kitchen rental is ONLY available with rental of activity/community room.

2. The Customer (who may be assisted by his or her reservation group) is responsible for all cleaning, which includes sweeping/mopping of floors, removing all decorations, and cleaning tables and chairs. Customer is responsible for cooking/cleaning supplies (i.e. pots, pans, soap, sponge, etc.).

City staff will provide broom, mop, dustpan, and trash bags ONLY.

3. Events must conclude to allow cleaning to begin at least 30 minutes prior to the reservation conclusion time stated in the Contract.

4. No decorations may be fastened to fixtures, walls or tables. When decorating, Do Not Use pins, nails, thumb tacks or duct tape.

5. Existing City decorations shall not be removed.

6. The number of attendees/participants shall not exceed the maximum occupancy of the reserved Facility or room.

7. Food vendors preparing food outdoors or on patio areas must cover the ground and leave the area clean.

8. Additional hours may not be purchased on day of reserved Facility use.

9. All fees and deposits will be forfeited if the Customer does not show up or if the Customer or his or her group exceeds their allotted reservation time.

Outdoor Picnic Grass/ Shelter Areas

1. The Customer (who may be assisted by reservation group) is responsible for all cleaning, which includes removing all decorations, disposing of

# R6399 Status Tentative Page 4 of 6
trash, and removing of any adhesives that hold decorations.

2. Food vendors preparing food outdoors or on patio areas must cover the ground and leave the area clean.

3. No electrical is provided for outdoor areas (Customer must bring their own generator if they wish to have power).

4. The number of attendees/participants shall not exceed maximum occupancy of the picnic grass/shelter area or other reserved Facility.

5. No person shall ride, operate or use a skateboard or in-line skates within a City park except as provided in CMC Section 4139.2 with respect to the Veteran’s Park skate facility. CMC §4139.2

6. All fees and deposits will be forfeited if the Customer does not show up or the Customer or his or her group exceeds their allotted reservation time.

7. A jumper reservation is required in order for a jumper or moon bounce to be used on Facility premises (see below).

Jumper/Moon Bounce Companies
-Size limit on jumper is 15 ft. X 15 ft.
-Clowns, face painting, popcorn, cotton candy and snow cone machines are allowed. -NO OTHER FORMS OF ENTERAINMENT ARE ALLOWED (NO water slides, petting zoos, mechanical rides, trackless trains, obstacle courses, or food vendors).
-Jumper/Moon Bounce company/customer must provide generator. -No refund on Jumper/Moon Bounce reservation
Staff will provide interested prospective applicants/customers with an approved list of vendors that hold a current City of Carson business license and liability insurance. No vendor not appearing on the list may be used. **NO Tommie, Homie or Kool Aid the Clown permitted on Facility premises.

Resident/Non-Resident Policy
The Customer must provide one of the following as proof of Carson residency. - Valid California Driver’s License or Identification Card. - Utility bill in Customer’s name (gas, electric, phone).

If Customer is not able to provide proof of residency per above, Customer will be charged the non-resident fee. (NO Exceptions) Deposit/Cancellation/Payment/Refunds

1. No Cash Payments Accepted. Payment options: credit card, debit card, money order & cashier checks. No other payment method is accepted.

2. Full Payment must be made at the time of Facility reservation. NOTE: Reservation work days are Monday through Thursday from 8:00 a.m. to 5:00 p.m.

3. Any cancellation will automatically result in a $50 cancellation fee, except for cancellations due to City events or rain-outs (as defined below).

4. No refund will be given for any Facility reservation that is cancelled fourteen (14) days or less prior to the reserved Facility use date.

5. All cancellation notices must be emailed to [email protected] or written and sent to 18601 S. Main Street, Carson CA 90248 ATTN:

Reservations Department.

6. Please allow four to six weeks after the event/use is completed for processing of any refunds and security deposits.

7. Any Customer or group remaining at a Facility beyond the allotted time on their Facility reservation will cause the subject Customer to automatically FORFEIT the entire security deposit.

Rainy Day Schedule
Refunds will be issued for outdoor picnic grass/shelter area Facility reservations if the reservation is cancelled by City due to a rain-out. Rain-out, for purposes of these Rules and Regulations, means a day of inclement weather which prohibits Customer’s usage of the shelter. Rain-out cancellation will be determined at the sole discretion of the City’s Recreation Supervisor or his/her designee.

ACKNOWLEDGMENT OF RULES AND REGULATIONS
Customer agrees to abide by and make reasonable efforts to ensure compliance by the persons using the Facility pursuant to his/her reservation with all ordinances, policies, rules, regulations and requirements of the City applicable to Customer’s use or occupancy of the Premises, including but not limited to all of those set forth above (the “Rules and Regulations”), and hereby acknowledges that it has read, understands, and agrees to the Rules and Regulations.

II. LIABILITY WAIVER, RELEASE AND INDEMNIFICATION AGREEMENT In consideration for City’s review and processing of Customer’s Application, the undersigned Customer, on behalf of itself and its organization, group, members, affiliates, constituents and/or invitees using or occupying the Premises pursuant to or in connection with Customer’s Application (“Customer”), hereby certifies, acknowledges and agrees as follows:

Customer shall be solely, fully and personally responsible for any damage to the reserved Facility or any other City facility or property (collectively, the “Premises”) arising from or related in any way to Customer’s use or occupancy of the Premises in connection with Customer’s Application (Customer’s “use” of the Premises).

Customer hereby waives, releases and discharges the City and its officers, agents and employees (each, a “City Party”) from and against any and all claims or liabilities to Customer or any other person or entity, including but not limited to claims or liabilities for bodily injury, illness, death, or property damage, arising from or related in any way to Customer’s use of the Premises, including the negligence of the City or any users or occupants of the Premises, and Customer agrees to waive its rights to make any such claims through any action or proceeding against the City or any City Party. Customer also understands that an inherent risk of exposure to and spread of COVID-19 exists in any public space where people are

# R6399 Status Tentative Page 5 of 6
present, including with respect to Customer’s use of the Premises. Customer acknowledges that COVID-19 is an extremely contagious disease that can lead to severe illness and death. Customer voluntarily assumes all risks of exposure to or spread of COVID-19 or any variant thereof related to or arising from Customer’s use of the Premises, and Customer assumes sole responsibility therefor and agrees to hold harmless City and each City Party in connection therewith. Customer is voluntarily using or occupying the Premises notwithstanding these risks, and Customer acknowledges that it must comply with all applicable federal, state and local laws and guidelines related to preventing the spread of COVID-19 or any variant thereof in connection with Customer’s use of the Premises, and further acknowledges that even where Customer is in full compliance with such laws and guidelines, there is no guarantee that any person who uses or occupies the Premises, including but not limited to Customer, will not become infected with COVID-19 or any variant thereof. However, Customer understands that this paragraph is not intended to release any party from any act or omission of “gross negligence.”
In giving the foregoing release and waiver, Customer expressly waives any and all rights conferred upon Customer by the provisions of California Civil Code Section 1542, which Customer understands reads as follows:
“A general release does not extend to claims that the creditor or releasing party does not know or suspect to exist in his or her favor at the time of executing the release and that, if known by him or her, would have materially affected his or her settlement with the debtor or released party.” This waiver shall be effective as a bar to any and all actions, fees, damages, losses, claims, liabilities and demands of whatsoever character, nature and kind, that are known or unknown, or suspected or unsuspected, that may arise from or relate in any way to Customer’s use of the Premises.

To the full extent permitted by law, Customer agrees to indemnify, defend and hold harmless the City and each City Party from and against any and all actions, claims, proceedings, damages, forfeitures, losses, costs, fees, penalties, obligations, errors, omissions or liabilities, whether actual or threatened, that may be asserted or claimed by any person, firm or entity, which in any way arise out of or relate to Customer’s reckless or willful misconduct or prohibited or negligent use of the Premises.

Customer hereby grants the City the right to photograph or video-record Customer during or in connection with Customer’s use of the Premises, and to use Customer’s photographed or video-recorded likeness, and any image, silhouette, or reproduction of Customer or its voice or appearance taken during or in connection with Customer’s use of the Premises (“Likeness”), for any purpose, including publicity and promotion of the City and its events, and creation or production of materials in any form for such purpose, with no claim of entitlement to any license fee or royalty of any kind from the City. Customer hereby waives any right to the intellectual property of its Likeness.

The obligations of and rights granted by Customer hereunder shall be binding on Customer’s successors and assigns and shall not expire. If any portion of this form is declared invalid by a court of competent jurisdiction, the remainder shall continue in full force and effect.

III. Insurance Requirements
Customer, at its sole cost and expense, shall secure and maintain the following policies of insurance covering Customer’s use and/or occupancy of the Premises: (1) commercial general liability and property damage insurance with a limit of no less than One Million Dollars ($1,000,000) per occurrence and Two Million Dollars ($2,000,000) in the aggregate; and (2) if Customer has any employees, worker’s compensation insurance in such amount as will fully comply with the laws of the State of California and which shall indemnify, insure and provide legal defense for Customer against any loss, claim or damage arising from any injuries or occupational diseases occurring to any worker employed by or any persons retained by Customer in the course of its use or occupancy of the Premises.

Customer’s insurance shall: (1) name the City as an additional insured; (2) contain a severability of interest clause and a provision that such policy shall be primary and non-contributing with respect to any policy carried by City and that any coverage carried by City shall be in excess of and non- contributing unless the policy limit of Customer’s insurance is exceeded; and (3) be written by companies rated “A” or better in the most recent edition of Best’s Insurance Guide and authorized to do business in California, and only if they are of a financial category Class VII or better, unless such requirements are waived by the City’s Risk Management Director or his/her designee due to unique circumstances. The insurer shall waive all rights of subrogation and contribution it may have against the City, each City Party, and their respective insurers. A Certificate of Insurance and endorsements documenting the above insurance coverage must be supplied to the City PRIOR to Customer’s use or occupancy of the Premises.

NOTE: (1) All fees and deposits are subject to change without notice. (2) Violation of any provision of this Application may result in forfeiture of fees and deposits and denial of future requests to utilize City Facilities.

By signing below, I acknowledge and represent that I have read and understand the above, and that I voluntarily agree to its terms.

Signature of Applicant/Customer: _______________________________________________ Date:________________ Print Name: ___________________________________
Signature
Deposit

# R6399 Status Tentative Page 6 of 6
X:

Date:

DeAnthony Langston
Customer ID: 6393
Mailing Address: 1..., Carson, CA 90746
Home Phone Number: (310) ...

Cell Phone Number: (310) ....

Email Address: realrun
...

Date:

Corporate Yard
Mailing Address: 18601 S Main St, Carson, CA
90248
Phone Number: (000) 000-0000
Current Balance: $30,629.00Original Balance: $30,629.00Payment Schedules

EVENT RESOURCE DEPOSIT FEE CHARGE TAX AMOUNT PAID REFUNDS BALANCE De' Anthony
Langson-
Real Run
VSP
Gymnasium-
Main Gym
Security
Deposit
$125.00 $0.00 $0.00 $0.00 $125.00

DUE DATE AMOUNT DUE AMOUNT PAID WITHDRAWAL ADJUSTMENT BALANCE Mar 20, 2025 $636.00 $0.00 $0.00 $636.00
Jun 21, 2025 $29,993.00 $0.00 $0.00 $29,993.00

01007.0001 1071733.9 5/22/2025 1

Memorandum of Understanding
Between
City of Carson
and
Real Run Enterprise Incorporated

This Memorandum of Understanding (“MOU”) is entered into effective _________________, 2025 (“Effective Date”), by and between the City of Carson, a municipal corporation (“City”) and Real Run Enterprise Incorporated, a California public benefit nonprofit corporation (“Real Run”). City and Real Run may be referred to, individually or collectively, as a “Party” or the “Parties.”

Recitals

WHEREAS, Real Run is a 501(c)(3) nonprofit in active status and good standing with applicable federal and state authorities. Real Run operates an adult basketball league that is restricted to college athletes and current/prospective NBA players within 100 miles of the gymnasium in which the league’s games are held.

WHEREAS, Real Run has requested a permit for use of the City’s facility, particularly its Veterans SportsComplex main gymnasium (the “Facility”), to serve as the venue for Real Run’s 2025 summer adult basketball league for college and prospective National Basketball Association players (the “League”).

WHEREAS, in connection with the requested Facility use permit for the League (the “Permit”), Real Run has requested a waiver of the Facility use/rental fees and associated City staff costs that would normally apply to and be charged by the City to Real Run for the League according to the City’s adopted comprehensive fee schedule. Real Run has also requested that the City provide summer youth workers to assist with League game operations. These requests are made to enable Real Run to keep League registration fees low and thereby facilitate delivery of a quality league to elite adult players in the region without causing financial hardship to Real Run.

WHEREAS, by this MOU, the Parties now wish to delineate the terms and conditions on which the City agrees to grant Real Run’s above-referenced requests and the obligations that Real Run agrees to fulfill in exchange for same, provided Real Run obtains and maintains a Permit for the League Facility use at all relevant times.

NOW, THEREFORE, in consideration of the mutual promises and covenants made by the Parties and contained herein and other consideration, the value and adequacy of which are hereby acknowledged, the Parties agree as follows:

OPERATIVE PROVISIONS

01007.0001 1071733.9 5/22/2025 2

1. Recitals. The foregoing recitals are true and correct and are incorporated herein by this reference.

2. Binding MOU. The Parties agree that this MOU constitutes a legal, valid and binding agreement by and between the Parties, and is enforceable against each Party in accordance with its terms.

3. Term. The term of this MOU shall commence on the Effective Date and, unless earlier terminated as provided in Section 12 of this MOU, shall continue until the Parties satisfy all responsibilities set forth in Section 5 hereof.

4. Public Purpose. The Parties acknowledge and agree that, provided Real Run satisfies its responsibilities set forth in Section 5(a) below, the League, although not City-operated, has a public purpose when held in the City’s facilities, namely that the League features elite and in some cases professional basketball players and thereby provides significant potential for free entertainment to the City’s residents and other members of the public who wish to attend the games to spectate, as well as the potential to meet and interact with the players in connection with doing so, thereby providing inspiration, positive examples and influences, and other potential benefits and opportunities to those who attend, in addition to the opportunities the League provides to the elite basketball players who qualify to compete in it. For those same reasons, provided Real Run satisfies its responsibilities set forth in Section 5(a) below, the Parties acknowledge and agree that the League is consistent with the City’s mission, values and objectives, including benefitting the City’s youth who look up to and aspire to become elite basketball players like those who will be playing in the League games.

5. Responsibilities. The Parties understand, agree, and acknowledge that they will have the following responsibilities under this MOU:

(a) Real Run Responsibilities:

(1) Keep all League games open and free for the public to attend for purposes of spectating and interacting with the players, subject only to: (i) maximum building occupancy limitations, with admission being on a first-come, first-served basis; and (ii) other reasonable limitations that may be established by City rules, regulations or policies or by mutual agreement of Real Run’s Principal Representative and the City’s Contract Officer and that comply with the City’s non-discrimination policy and applicable laws.

(2) Plan and execute all aspects of operation of the League, including but not limited to registration of teams/players, payment and collection of registration fees, promotion, development and maintenance of game schedules, provision of officials, score

01007.0001 1071733.9 5/22/2025 3

keeping, tracking/recording of statistics, provision of uniforms, and provision of any awards for League participants. Real Run, and not City, is solely responsible for all aspects of League operation.

Notwithstanding the foregoing, City staff will operate the shot clock for games per standard City policy/practices.

(3) Provide and maintain insurance covering the League’s use and/or occupancy of the Facility in accordance with the insurance requirements set forth in the Permit.

(4) Unless otherwise directed by the City’s Contract Officer, place the City’s logo or seal (as determined by the Contract Officer) on all League marketing materials, together with a Contract Officer- approved disclaimer to the effect that the League is not owned or operated by the City; and

(5) Invite the City’s Mayor and City Council to participate in the official opening remarks if there is a formal program, and provide a head table or seating area for City elected officials and/or City staff. The number of seats needed for this purpose will be determined by the Contract Officer and dictated to Real Run’s Principal Representative.

(6) The City will hold up to seven youth summer basketball clinics for the City’s summer youth basketball participants at City facilities during the summer of 2025. Such clinics are not part of the League Facility use or the Permit. However, as further consideration for the fee waiver granted by this MOU, Real Run will provide League-player volunteers, to the satisfaction of the Contract Officer, to help provide instruction to the summer youth basketball participants at the clinics.

City staff will also be present at the clinics. Real Run and/or the volunteers will be required to sign an appropriate waiver form as determined necessary by the City’s Risk Manager, separate and apart from this MOU.

(b) City Responsibilities:

(1) Provided Real Run satisfies its obligations set forth above and obtains and maintains a Permit for the League Facility use at all relevant times, City will waive Facility use/rental fees for the League in the maximum amount of $30,629. This figure represents the amount of Facility use/rental fees that would otherwise apply to and be charged for the Facility use that is anticipated to be necessary for the League, which is as follows:

01007.0001 1071733.9 5/22/2025 4

• Use of Facility for six weeks from June 28, 2025, through August 3, 2025, on Saturdays and Sundays only, from 12:00 p.m. to 6:00 p.m.;
• Additional use of Facility for League playoffs as follows: July 29, 2025, July 30, 2025, July 31, 2025, and August 1, 2025, from 6:00 PM to 9:00 PM. Semi-Finals will be held on August 2, 2025 from 12:00 PM – 6:00 PM, and the Championship is scheduled on August 3, 2025 from 1:00 PM – 5:00 PM.

(2) If City issues Real Run a Permit authorizing the Facility use for the League, City will provide staffing for the Facility while in such use according to City’s standard practices and policies and/or as may be provided in the Permit. City will waive such City staff costs up to a maximum amount of $8,856.

(3) The actual value of the Facility use/rental fees and City staff costs ultimately waived by City, if any, will depend on the precise amount of Facility use actually authorized by the Permit, subject to the maximum amounts set forth above and Real Run’s compliance with the other provisions of this Agreement and the Permit. Details of the authorized Facility use and the calculation of the associated fee/cost amounts that would apply in the absence of a waiver will be as set forth in the Permit. Fees/costs for each particular instance of Facility use by Real Run shall not be deemed waived unless and until the Facility use has actually occurred in a manner that is authorized by the Permit and consistent with this Agreement.

(4) City will provide four summer youth workers to assist with League game operations, up to a maximum cost to City of $3,432 (equal to a maximum of 208 hours of total summer youth worker time), at no charge to Real Run. Subject to the foregoing, there will be a total of four summer youth workers provided by the City for the League, and their duties will entail cleaning equipment, mopping floors, and refilling water for the League players. The summer youth workers will be assigned/scheduled to League games as determined by the Contract Officer in coordination with Real Run’s Principal Representative. The actual value of summer youth worker costs that City is responsible to incur, if any, will depend on the precise amount of Facility use actually authorized by the Permit, subject to the maximum amounts set forth above and Real Run’s compliance with the other provisions of this Agreement and the Permit. City will not be obligated to incur summer youth worker costs for any Facility use that is not authorized by the Permit and consistent with this Agreement.

01007.0001 1071733.9 5/22/2025 5

The Parties will work collaboratively and will continually remain in communication with one another to coordinate their respective responsibilities set forth in Sections 5(a) and 5(b) above.

6. Contract Officer. The City’s Contract Officer shall be Dara Sandoval, Recreation Program Manager. It shall be Real Run’s responsibility to assure that the Contract Officer is kept informed of the progress of the League, and Real Run shall refer any decisions which must be made by City to the Contract Officer. Unless otherwise specified herein, any approval of City required hereunder shall mean the approval of the Contract Officer. The Contract Officer shall have authority, if specified in writing by the City Manager, to sign all documents on behalf of the City required hereunder to carry out the terms of this MOU.

7. Principal Representative. Real Run’s Principal Representative shall be DeAnthony Langston, Chief Executive Officer, who will be responsible for all communications with the City and be generally responsible for administration of this MOU on behalf of Real Run.

8. Permit Requirement. Notwithstanding any provision of this Agreement, no waiver of Facility use/rental fees or associated staff costs shall be granted, no summer youth worker costs shall be incurred, and no use of the Facility for the League shall be authorized, except pursuant to a Permit issued by the City that authorizes the subject Facility use. Nothing in this Agreement shall obligate the City to issue any such Permit or to refrain from taking any action that the City is otherwise authorized to take regarding an issued Permit (e.g., suspension or revocation of the permit, cancellation or rescheduling of events, etc.).

9. Assignability. Neither Party may assign this MOU or delegate the duties and responsibilities herein to any affiliate organization, any successor organization, or any subsidiary organization of such Party, unless mutually agreed upon and written consent of both Parties has been given.

10. Indemnification. Real Run shall indemnify, defend, and hold harmless the City and its elected and appointed officers, employees and agents, and each of them, from and against any and all third party demands, claims, actions, proceedings, damages, losses, liabilities, penalties, errors, omissions, forfeitures, fees, costs and expenses (including attorney and cost of expert witness fees and costs of litigation) (“Claim”) arising out of or relating to this MOU and/or any waiver of fees or costs granted hereunder, including but not limited to any Claim that this MOU or any portion thereof, or the performance of either Party pursuant hereto, is in violation of any applicable law, rule or regulation. Notwithstanding the foregoing, such indemnification will not cover any Claim to the extent due to the sole negligence or willful misconduct of the City or its officers, employees or agents. This Section shall survive any expiration or termination of this MOU.

01007.0001 1071733.9 5/22/2025 6

11. Default. A “Default” under this MOU is defined as any one or more of the following: (i) failure of any Party to comply with the terms and conditions contained in this MOU; and/or (ii) failure of any Party to perform its obligations set forth herein satisfactorily.

12. Remedies; Termination.

(a) In the event of a Default by either Party, the non-defaulting Party may provide a written notice of such Default to the defaulting Party. The defaulting Party shall have fifteen (15) days from the date such written notice was mailed in accordance with this MOU to cure the Default to the reasonable satisfaction of the non-defaulting Party. In the event the Default is of a nature that it cannot be cured within 15 days, the defaulting Party shall commit to and begin to cure within such 15-day period and continue such curative action until the Default is cured to the reasonable satisfaction of the non-defaulting Party, but in no event more than 30 days from the mailing of the notice of Default. If the defaulting Party fails to meet the curative deadline(s) set out above, the non-defaulting Party may terminate this MOU and such termination shall be effective immediately upon the mailing of written notice by the non-defaulting Party to the defaulting Party in accordance with this MOU.

(b) The remedies described in this Section 12 are non-exclusive. In the event of a Default by any Party, the non-defaulting Party shall have the right to seek any and all remedies available at law or in equity. For the avoidance of doubt, and without limitation of any of City’s rights and remedies available at law or in equity or pursuant to other provisions of this Agreement, if the City terminates this MOU pursuant to this Section 12 and if the Permit remains in effect thereafter, any fee or cost waiver or subsidy granted pursuant to this Agreement shall cease and Real Run shall be responsible for full payment of all such fees and costs applicable to any further or continued use of the Facility pursuant to the Permit. Additionally, if the City cancels or terminates the Permit according to the terms of the Permit or any other right or authority of the City, this Agreement will automatically terminate concurrent therewith.

13. Notice.

Any notice, demand, request, document, consent, approval, or communication either Party desires or is required to give to the other Party or any other person shall be in writing and either served personally or sent by prepaid, first-class mail, as follows:

City: City of Carson
Attn: City Manager
701 East Carson

01007.0001 1071733.9 5/22/2025 7

Carson, California 90745

Real Run: Real Run Enterprise Incorporated
Attn: DeAnthony Langston, Chief Executive Officer
19210 Reinhart Ave.

Carson, CA 90746

Notice shall be deemed communicated at the time personally delivered or in seventy-two (72) hours from the time of mailing if mailed as provided in this Section.

14. Non-liability of City Officers and Employees. No officer or employee of the City shall be personally liable to Real Run, or any successor in interest, in the event of any default or breach by the City or for any amount, which may become due to Real Run or to its successor, or for breach of any obligation of the terms of this MOU.

15. Force Majeure. If either Party is unable to perform its duties under this MOU due to strikes, lock-outs, labor disputes, governmental restrictions, fire, or other casualty, emergency, pandemic or any cause beyond the reasonable control of the Party, such non-performing Party shall be excused from performance by the other Party, and shall not be in breach of this MOU, for a period equal to any such prevention, delay, or stoppage.

16. Compliance with Laws. The Parties shall at all times hereunder comply with all ordinances, resolutions, statutes, rules, and regulations of the City, including those that require permits, and any Federal, State or local governmental entity having jurisdiction in effect at the time any performance is rendered under this MOU.

17. Choice of Law/Venue. This MOU will be governed by and construed according to the laws of the State of California. Los Angeles County, California shall be the venue for any action, special proceeding, or other proceeding that may be brought or arise out of, in connection with or by reason of this MOU.

18. Entire Agreement. This MOU constitutes the entire agreement between the Parties with respect to the subject matter hereof and supersedes all prior agreements and understandings between them as to its subject, except that nothing herein shall be construed to undermine or interfere with the validity or enforceability of any of the terms, conditions or requirements of the Permit (if issued) or any other City rules or regulations.

The Parties may modify this MOU only by written instrument signed by Parties.

19. Severability. All rights and remedies conferred under this MOU or by any other instrument or law shall be cumulative, and may be exercised singularly or concurrently. Failure by either Party to enforce any provision of this MOU shall not be deemed a waiver of future enforcement of that or any provision. In the event that any portion of this MOU shall be held to be unenforceable, the remaining portions of this MOU shall remain in force and effect.

01007.0001 1071733.9 5/22/2025 8

20. Amendments. Amendments to this MOU must be made in writing and signed by the legally authorized representatives of the Parties hereto.

21. Warranty of Authority. The Parties, in signing this MOU below, are representing that they are acting pursuant to duly designated authority and warrant that they are authorized to enter into this MOU.

22. Counterparts. This MOU may be executed in any number of counterparts and each of such counterparts shall for all purposes be deemed to be an original, whether the signatures are originals, electronic, facsimiles or digital. All such counterparts shall together constitute but one and the same MOU.

IN WITNESS WHEREOF, the parties hereto have executed this MOU on the date and year first-above written.

CITY:

CITY OF CARSON, a municipal corporation

Lula Davis-Holmes, Mayor
ATTEST:

Dr. Khaleah K. Bradshaw, City Clerk
APPROVED AS TO FORM:

ALESHIRE & WYNDER, LLP

Sunny K. Soltani, City Attorney
[brj]
REAL RUN:

REAL RUN ENTERPRISE INCORPORATED, a
California nonprofit public benefit corporation

By:

Name: DeAnthony Langston
Title: Chief Executive Officer
By:

Name: Reggie Wallace
Title: Chief Financial Officer

01007.0001 1071733.9 5/22/2025 9

Address: 19210 Reinhart Avenue
Carson, CA 90746

CITY OF CARSON

File #: Version:

Report to Honorable Mayor and City Council
Tuesday, June 3, 2025, 5:00 PM
CONSENT 27. To: Honorable Mayor and City Council From: Dr. Arlington Rodgers, Director of Public Works PW Engineering Subject: CONSIDERATION TO ACCEPT THE PROJECT AS COMPLETE, PROJECT NO.1718: JAMESANDERSON PARK, ACCESSIBILITY UPGRADES PROJECT (CITY COUNCIL) I. SUMMARY
On October 3, 2023, City Council awarded a construction contract to Bedrock Group Inc., for Project No.1718:

James Anderson Park, Accessibility Upgrades for an amount not to exceed $1,688,094.25 for the project. The project included the limited accessibility upgrades compliance, concrete reconstruction, asphalt concrete pavement reconstruction, new curbs, steps, handrails and added walkways. The improvements enhanced the area adjacent to the Parks and Recreation Activity Room and Amphitheater Building and complies with the requirements of the Americans with Disabilities Act (ADA).

City Council also authorized the expenditures of $168,809.43 (10%) for any unforeseen construction work that may have been necessary to complete the project.

The project has been completed in accordance with the approved plans and speciﬁcations. It is requested that the City Council accept the work as complete and authorize staff to ﬁle the Notice of Completion with the Los Angeles County Recorder's Oﬃce.

II. RECOMMENDATION
TAKE the following actions:

1. ACCEPT as complete, Project No.1718, James Anderson Park, Accessibility Upgrades Project.

2. AUTHORIZE Staff to ﬁle a Notice of Completion with the Los Angeles County Recorder's Oﬃce.

III. ALTERNATIVES

1. DO NOT accept the project as complete.

2. TAKE another action the City Council deems appropriate consistent with the requirements of the Law.

IV. BACKGROUND
701 East Carson Street
Project No.1718: James Anderson Park, Accessibility Upgrades is one of the City’s Capital Improvement Program (CIP) Projects (Exhibit No. 1). On October 3, 2023, the City Council awarded a construction contract to Bedrock Group Inc., for Project No: 1718 - James Anderson Park, Accessibility Upgrades for an amount of not to exceed $1,688,094.25. A construction contingency in the amount of $168,809.43 (10%) for any unforeseen work during construction was also authorized. The James Anderson Park, Accessibility Upgrades Project included removal and replacement of asphalt pavement adjacent to the accessible parking stalls, construction of ramps, walkway, handrails and reconstruction of concrete paths and pavement adjacent to the existing Parks and Recreation Activity Room and Amphitheater building to comply with the requirements of the ADA.

Due to changes during construction and maintenance period extension, change orders amounting to $167,214.27 were issued. The ﬁnal construction cost for this project came to the amount of $1,815,404.78 including change orders in the amount of $167,214.27. Handrails were purchased separately in the amount of $49,900, which were installed by the Public Works Maintenance crew, bringing the total project expenditures to $1,865,304.78. Bedrock Group Inc. has submitted the completed paperwork needed to ﬁnalize the project. The project has been completed in a satisfactory manner, and staff is requesting that City Council accept the project as complete and authorize staff to proceed with the ﬁling of the Notice of Completion.

As a ﬁnal note, City Council should be aware that although all work for Project No: 1718 has been completed, there is a pending request for approval of a change order in the amount of $123,076.32 submitted by Bedrock Group Inc. associated with increased wages and insurance costs purportedly incurred by contractor where it is alleged that the additional wages and costs were caused by City delays in starting the project. The City Attorney will need to assess the validity of the change order request which process may result in City needing to pay at least a portion of the change order amount; however, because all work has been completed and while it may seem slightly unconventional for a project to be accepted with a pending change order request, this need not result in any delay of City Council's acceptance of the project because payment based on the change order request, if any, would be effected via settlement agreement on mutually agreed upon terms to be later determined.

V. FISCAL IMPACT
None.

VI. EXHIBITS

1. Location Map

Attachments
Location Map
Project: No. 1718 James Anderson Park,
Limited Accessibility Upgrades
Location: 19101 S Wilmington Ave
File ID: 2022-184
IFB 22-02
Agenda Date: 3/15/2022

PROJECT LOCATION MAP
(EXHIBIT #1)
E. UNIVERSITY DRIVE

WILMINGTON AVE

EXTENT OF

SCOPE OF WORK

JAMES ANDERSON PARK
Cityof Carson Boundary

PROJECT

LOCATION
3/3/2022
CITY OF CARSON 701 East Carson Street
Report to Honorable Mayor and City Council
Tuesday, June 3, 2025, 5:00 PM
CONSENT 28. To: Honorable Mayor and City Council From: Dr. Arlington Rodgers, Director of Public Works PW Engineering Subject: CONSIDER A SHARED COST AGREEMENT BETWEEN THE CITY OF COMPTON AND THE CITYOF CARSON FOR IMPROVEMENT OF CENTRAL AVENUE BETWEEN WEST CALDWELL STREET AND KONADRIVE (CITY COUNCIL).

I. SUMMARY
The City of Compton (Compton) is initiating a street improvement project as part of its Capital Improvement Program. The area identiﬁed for improvement lies along the boundary between the Compton and the City of Carson (Carson), making it a shared jurisdiction corridor. Carson has been presented with a shared cost agreement between the Carson and Compton to share the cost of improvements (Exhibit No. 1). This agreement will allow Carson to participate in the fair share of the construction cost to rehabilitate Central Avenue that is within the Carson’s jurisdiction. The estimated portion of the $5,578,951 cost that Carson is agreeing to contribute is $874,908.13. The engineering estimate is within the current estimate for similar scope for street and sidewalk rehabilitation.

Though Compton is the lead agency facilitating the project, since Carson capital assets will be improved as well, this project must be incorporated into the City's Capital Improvement Program (CIP) Plan.

Staff recommends approving the Shared Cost Agreement for an amount not-to-exceed $874,908.13 and incorporating the project into the FY 2025-26 CIP plan as PW1827 - Central Avenue Shared Compton Project.

II. RECOMMENDATION
TAKE the following actions:

1. APPROVE the Shared Cost Agreement between the City of Carson and the City of Compton for the rehabilitation of Central Avenue along the jurisdiction boundaries.

2. AUTHORIZE the Mayor to execute the Shared Cost Agreement, following approval as to form by the City Attorney.

3. APPROVE incorporation of PW1827 - Central Avenue Shared Compton Project into the FY 2025-26 CIP plan.

III. ALTERNATIVES
TAKE another action the City Council deems appropriate consistent with the requirements of the Law.

IV. BACKGROUND
Compton has identiﬁed the need for street improvements along Central Avenue, which serves as a boundary between the Compton and Carson.

Carson has been presented with a shared cost agreement between the Carson and Compton to share in the improvement cost. This agreement will allow the Carson to participate in the fair share of the construction cost to rehabilitate Central Avenue that is within Carson’s jurisdiction. The total construction cost of the project is $5,578,951 of which Carson is agreeing to contribute $874,908.13 as its fair share (Exhibit No. 3). The engineering estimate is within the current estimate for similar scope for street and sidewalk rehabilitation.

The road segment that Compton is proposing to rehabilitate is approximately a mile along Central Ave (Exhibit No. 2). This roadway segment needs signiﬁcant repair in both directions. The roadway segment that is within Carson’s jurisdiction is mostly the southbound lane of the road. The proposed improvement will include pavement resurfacing, curb and gutter repair, ADA compliant sidewalk enhancements, and other repairs to ensure the road meets the current standard. The proposed Shared Cost Agreement provides a mechanism for Carson to repair the road with both cost and time saving beneﬁts to Carson. The agreement allows Compton to perform contract administration, construction inspection, material testing and construction survey and all other work necessary to complete the project. Carson will agree to pay for its share of the road repair including street resurfacing work, permits, and mitigation measures during construction.

The Shared Cost Agreement also requires the selected contractor that is awarded the project to indemnify and defend Carson and to name both Compton and Carson as additional insureds on all insurance policies, including endorsements obtained related to the project.

Compton will agree to furnish Carson within one hundred eighty calendar days after ﬁnal payment to the contractor a ﬁnal accounting of the actual cost of the project, including an itemization of actual unit costs and actual quantities.

Staff recommends the approval of this agreement as it will be both a savings in cost and time management of such a project. Approval of this agreement will enable both cities to proceed collaboratively, ensuring equitable use of resources and effective service delivery.

The draft FY 2025-26 CIP plan was recently brought to Council on May 6, 2025 as Budget Workshop No. 2. This shared project with Compton was not part of the proposed draft. As Carson capital assets will be impacted by the shared project, staff recommends Council approve adding PW1827- Central Ave Improvement Shared Compton Project to the FY 2025-26 CIP plan.

V. FISCAL IMPACT
If the proposed Shared Cost Agreement with the City of Compton is approved by Council, the City of Carson will contribute funds in the amount of $874,908.13 for work performed within Carson's jurisdiction. These funds are available within Community Facilities District (CFD) Fund 291. If approved, funds will be budgeted in the FY 2025- 26 budget within CFD fund account 291-80-820-904-8009.

If the proposed agreement is approved by Council, Project PW1827 will be incorporated into the FY 25/26 CIP plan, increasing the overall FY 25/26 CIP budget from approximately $169.4M to an estimated $170.2M.

VI. EXHIBITS

1. Shared Cost Agreement with the City of Compton

2. Vicinity Map

3. Carson Cost Estimate

Attachments
Shared Cost Agreement with the City of Compton
Vicinity Map
Carson Cost Estimate
01007.0006/998727.1
1 SHARED COST AGREEMENT FOR SOUTH CENTRAL AVENUE IMPROVEMENTS

BETWEEN THE CITY OF COMPTON AND THE CITY OF CARSON

THIS SHARED COST AGREEMENT (“AGREEMENT”) is made as of the ____ day of ____________ 2025, by and between the City of Carson , a municipal corporation (“CARSON”) and the City of Compton, a municipal corporation (“COMPTON”). CARSON and COMPTON are sometimes referred to individually as “PARTY” and collectively as “PARTIES” herein.

RECITALS

WHEREAS, South Central Avenue, between 570 feet south of West Caldwell Street to Kona Drive, is partially or fully with in CARSON’s jurisdictional boundaries and South Central Avenue, between 570 feet south of West Caldwell Street to Kona Drive, is partially within COMPTON’s jurisdictional boundaries, and all referenced street segments are in need of rehabilitation. These street sections are in need of street resurfacing, and partial replacement of concrete sidewalks, curb and gutters, driveway approaches, curb ramps, traffic signage and striping; and

WHEREAS, COMPTON is willing to include that portion of South Central Avenue, between 570 feet south of West Caldwell Street to Kona Drive, as part of the street portions of its street resurfacing project commonly known as Central Avenue Regional Commuter Bikeway/Street Improvement Project, CIP# 2018-9530 (“PROJECT”); and

WHEREAS, CARSON is willing to share the costs of the PROJECT that lies within its jurisdiction; and

WHEREAS, COMPTON will be solely responsible for the bidding process, award, inspection and administration of the construction of the PROJECT.

NOW, THEREFORE , in consideration of the mutual promises, covenants, and conditions herein contained, the PARTIES agree as follows:

A. DEFINITIONS

1. CONTRACTOR is the contractor that will perform and complete the PROJECT in accordance with the specifications issued by COMPTON.

2. JURISDICTION as referred to in this AGREEMENT is the area within the geographical boundaries of CARSON and COMPTON.

3. PROJECT COSTS as referred to in this AGREEMENT shall consist of the sum of CARSON’s fair share of the street resurfacing work for the PROJECT and COMPTON’s fair share of the street resurfacing work for the PROJECT.

01007.0006/998727.1
2 4. PUBLIC WORKS CONTRACT is the agreement between
COMPTON and the CONTRACTOR that will be responsible for completion of the PROJECT.

B. CARSON AGREES:

1. To pay CARSON’s fair share of the street resurfacing work for the PROJECT within sixty (60) days of receipt from COMPTON of the invoiced amounts, which CARSON shall reasonably approve in a timely manner.

2. Upon submission of all required applications and payment of all applicable fees, to issue to the CONTRACTOR all necessary permits required to perform and complete CARSON’s portion of the PROJECT based on any applicable construction plans approved by CARSON.

3. To be financially responsible for disposal and/or mitigation measures, if necessary, should any hazardous materials, chemicals, or contaminants be encountered during construction of PROJECT within CARSON’s JURISDICTION.

C. COMPTON AGREES:

1. To include the CARSON portion of the PROJECT as a part of the PROJECT plans and specifications and to perform the contract administration, which may include actual construction, construction inspection and engineering, materials testing, construction survey and all other work necessary to complete PROJECT.

2. To solicit PROJECT for construction bids, award and administer the construction contract, perform contract administration for the PROJECT, do all things necessary and proper to complete PROJECT, and act on behalf of CARSON in all negotiations pertaining thereto.

3. To accept payment of CARSON’s fair share of the street resurfacing work for the PROJECT.

4. To finance COMPTON’s fair share of the street resurfacing work for the PROJECT.

5. To perform the contract administration, which shall include actual construction, construction inspection and engineering, materials testing, construction survey and all other work necessary to complete PROJECT.

6. To use its best efforts to complete the PROJECT within the engineer’s estimates set forth in or otherwise incorporated into the PUBLIC WORKS CONTRACT (“Engineer’s Estimates”) , as will be approved by CARSON . CARSON acknowledges that the PROJECT costs may result in the actual costs for which CARSON is responsible exceeding the Engineer’s Estimates approved by CARSON. 01007.0006/998727.1
3 7. To require CONTRACTOR to indemnify and defend CARSON in the same manner that COMPTON is indemnified by CONTRACTOR under the PUBLIC WORKS CONTRACT . COMPTON shall require CONTRACTOR to name both COMPTON and CARSON as additional insureds on all insurance policies, including endorsements which CONTRACTOR obtains related to the PROJECT (“Insurance Policies”). Any Insurance Policies shall be regarded as primary insurance underlying any other insurance available to CARSON.

8. To be financially responsible for disposal and/or mitigation measures, if necessary, should any hazardous materials, chemicals, or contaminants be encountered during construction of PROJECT within COMPTON’s JURISDICTION.

9. To comply with all applicable Federal, State, and local laws, rules, and ordinances in the performance of this AGREEMENT.

10. In the event that a preliminary stop notice, stop payment notice, and/or action to enforce a stop payment notice is filed on the PROJECT, to provide CARSON with a copy of same within three (3) business days. COMPTON shall be responsible for withholding the funds in compliance with Civil Code § 9350 et seq.

11. To furnish CARSON within one hundred eighty (180) calendar days after final payment to CONTRACTOR a final accounting of the actual cost of the PROJECT, including an itemization of actual unit costs and actual quantities for PROJECT.

D. IT IS MUTUALLY UNDERSTOOD AND AGREED AS FOLLOWS:

1. T he fair share of construction cost s for the PROJECT is currently estimated to be $874,908.13 for CARSON and $4, 704,043.50 for COMPTON. Prior to commencing work, COMPTON shall provide to CARSON a detailed good faith estimate of COMPTON’s PROJECT costs and obtain CARSON’s approval of the same from its Director of Public Works prior to proceeding forward with the C ARSON portion. Upon submission of all required applications and payment of all applicable fees, CARSON agrees to issue to CONTRACTOR all necessary permits required to perform and complete CARSON’s portion of the PROJECT based on any applicable construction plans approved by CARSON.

2. That if at final accounting CARSON’s fair share of the construction cost is less than the stated amount in this AGREEMENT, COMPTON shall refund the difference to CARSON without further action by CARSON.

3. COMPTON shall not accept the PROJECT as complete without consulting with and obtaining the consent of CARSON. From and after the completion of CARSON’s portion, COMPTON shall not be responsible for any costs including but not limited to maintenance costs associated with CARSON’s portion. 01007.0006/998727.1
4 4. The representatives of the respective PARTIES who are primarily responsible for the administration of this AGREEMENT, and to whom formal notices, demands and communications shall be given, are as follows:

The principal representative of the City of Compton shall be:

John D. Strickland, Jr., Director of Public Works
205 South Willowbrook Avenue
Compton, CA 90220
(310) 605-5505

The principal representative of the City of Carson shall be:

Dr. Arlington C. Rodgers, Jr., Director of Public Works 701 East Carson Street
Carson, CA 90745
(310) 847-3520

5. Pursuant to Section 895.4 of the Government Code, each PARTY (the “Indemnifying Party”) agrees to defend, indemnify and hold harmless the other PARTY and its officers, agents and employees, and each of them (“the Indemnified Party”), from and against any and all liability, loss, expense, attorneys' fees, or claims for injury or damages arising from negligent or wrongful acts or omissions of the Indemnifying Party or its officers, agents, or employees in the performance of this AGREEMENT, but only in proportion to and to the extent such liability, loss, expense, attorneys' fees, or claims for injury or damages are caused by or result from the negligent or wrongful acts or omissions of the Indemnifying Party, its officers, agents, or employees.

6. Disputes regarding the interpretation or application of any provisions of this AGREEMENT shall, to the extent reasonably feasible, be resolved through good faith negotiations between the PARTIES.

7. This AGREEMENT is covered by the laws of the State of California.

Any action relating to this AGREEMENT, whether in law or in equity, must be filed in the Los Angeles Superior Court, Southeast Judicial District.

8. To the extent that COMPTON has the right under the PUBLIC WORKS CONTRACT or otherwise at law to terminate the PUBLIC WORKS CONTRACT and/or replace the CONTRACTOR, COMPTON reserves the right to do so at any time and for any reason, but shall consult with CARSON before finalizing a decision to terminate the PUBLIC WORKS CONTRACT or replace the CONTRACTOR.

9. To the extent that COMPTON has the right under the PUBLIC WORKS CONTRACT or otherwise at law to temporarily suspend or permanently abandon 01007.0006/998727.1
5 the PROJECT, COMPTON shall consult with CARSON before finalizing any decision to suspend or abandon the PROJECT.

10. The terms, conditions, and provisions hereof shall extend to and be binding upon the PARTIES hereto, their successors and assigns. COMPTON may not transfer or assign this AGREEMENT without CARSON’s prior written consent, which consent shall not be unreasonably withheld.

11. If any legal action, or any arbitration or other proceeding is initiated for the enforcement of this AGREEMENT, or because of any alleged dispute, breach, default or misrepresentation in connection with any of the provisions of this AGREEMENT, the successful or prevailing PARTY shall be entitled to recover reasonable attorneys' fees, witness fees and other costs incurred in that action or proceeding, in addition to any other relief to which it may be entitled.

12. It is not intended by this AGREEMENT to create any third- party beneficiaries herein or to authorize any person not a party to this AGREEMENT to maintain any suit, claim, or action under the AGREEMENT.

[REMAINDER OF THIS PAGE INTENTIONALLY LEFT BLANK]

01007.0006/998727.1
6 IN WITNESS THEREOF, the PARTIES hereto have accepted, made, and executed this AGREEMENT upon the terms, conditions, and provisions above stated, the dates hereinafter respectively set forth.

CI
TY OF COMPTON:
_____
Willie A. Hopkins, City Manager
AT
TEST:

Vernell McDaniel, City Clerk
APPR
OVED AS TO FORM:

Eric Perrodin, City Attorney
CI
TY OF CARSON:
_____
Lula Davis-Holmes, Mayor
ATTEST:
_____
Dr. Khaleah K. Bradshaw, City Clerk
APPR
OVED AS TO FORM:
_____
Sunny K. Soltani, City Attorney
[rjl]

VICINITY MAP

LOCATION MAPNTS

CENTRAL AVENUE

KONA DRIVE

EL SEGUNDO BLVD
SHEET 2SHEET 1AREA BELONGING TO THE CITY OF COMPTON AND CARSON

COMPTON/WOODELYAIRPORT

CITY OF COMPTONCITY OF CARSON

PROJECT LIMIT

PROJECT LIMIT
6/7/2024
City of Compton and City of Carson cost considered protion of work Plan A Restriping and Slurry seal
Total Cost = 1,971,851.63$
Portion of Carson cost= 313,733.13$
Plan B Restriping and Grinding&Overlay
Total Cost= 5,578,951.63$
Portion of Carson cost= 874,908.13$
Carson's Portion of the Project 16%
Compton's Portion of the Project 84%
6/7/2024
Cost Estimate for Central Avenue Project - Total Job
Plan "A" and Plan "B"
Re-striping cost estimate
ITEM DESCRIPTION UNIT UNIT PRICE ($) ESTIMATED QUANTITY TOTAL ($) 4" Line LF 0.60$ 0 -$
6" Line/ Dashed LF 0.80$ 59787 47,829.60$
8" Line LF 1.00$ 5115 5,115.00$
12" Line LF 2.00$ 676 1,352.00$
12"Cross Walk&Stop line LF 2.50$ 4594 11,485.00$
Buffer SF 2.40$ 17721 42,530.40$
Arrow/ Bike EA 52.00$ 55 2,860.00$
Arrow/ Lane EA 80.00$ 109 8,720.00$
Symbole EA 2.50$ 55 137.50$
Bike Box EA 5.50$ 10 55.00$
Two Way Left turn LF 2.80$ 1741 4,874.80$
4" Double yellow line LF 1.50$ 5918 8,877.00$
Letter EA 3.50$ 230 805.00$
134,641.30$
Slurry Seal SF 1.00$ 1442840 1,442,840.00$
Griding SF 0.80$ 1442840 1,154,272.00$
Overlay SF 2.20$ 1442840 3,174,248.00$
Plan "A"
Slurry Seal 1,442,840.00$
Re-striping 134,641.30$
Total 1,577,481.30$
ENGINEERING DESIGN & INSPECTION (15% +/-) 236,622.20$ CONTINGENCIES (10% +/-) 157,748.13$
Grand Total for plan "A" 1,971,851.63$
Plan "B"
Griding and overlay 4,328,520.00$
Re-striping 134,641.30$
Total 4,463,161.30$
ENGINEERING DESIGN & INSPECTION (15% +/-) 669,474.20$ CONTINGENCIES (10% +/-) 446,316.13$
Grand Total for Plan "B" 5,578,951.63$

6/7/2024
Cost Estimate for Central Avenue Project - Total Job
Plan "A"
Re-striping cost estimate
ITEM DESCRIPTION UNIT UNIT PRICE ($) ESTIMATED
QUANTITY TOTAL ($)
4" Line LF $0.60 - -$
6" Line/ Dashed LF $0.80 59,787 47,829.60$
8" Line LF $1.00 5,115 5,115.00$
12" Line LF $2.00 676 1,352.00$
12"Cross Walk&Stop line LF $2.50 4,594 11,485.00$
Buffer SF $2.40 17,721 42,530.40$
Arrow/ Bike EA $52.00 55 2,860.00$
Arrow/ Lane EA $80.00 109 8,720.00$
Symbole EA $2.50 55 137.50$
Bike Box EA $5.50 10 55.00$
Two Way Left turn LF $2.80 1,741 4,874.80$
4" Double yellow line LF $1.50 5,918 8,877.00$
Letter EA $3.50 230 805.00$
134,641.30$
Slurry Seal cost Estimate SF $1.00 1,442,840 1,442,840.00$ Plan "A"
Slurry Seal 1,442,840.00$
Re-striping 134,641.30$
Total 1,577,481.30$
ENGINEERING DESIGN & INSPECTION (15% +/-)236,622.20$
CONTINGENCIES (10% +/-) 157,748.13$
Grand Total for plan "A" 1,971,851.63$

6/7/2024
Cost Estimate for Central Avenue Project - City of Carson Plan "A" and Plan "B"
Re-striping cost estimate
ITEM DESCRIPTION UNIT UNIT PRICE ($) ESTIMATED
QUANTITY TOTAL ($)
4" Line LF $0.60 - -$
6" Line/ Dashed LF $0.80 9,702 7,761.60$
8" Line LF $1.00 - -$
12" Line LF $2.00 100 200.00$
12"Cross Walk&Stop line LF $2.50 752 1,880.00$
Buffer SF $2.40 5,631 13,514.40$
Arrow/ Bike EA $52.00 7 364.00$
Arrow/ Lane EA $80.00 21 1,680.00$
Symbole EA $2.50 7 17.50$
Bike Box EA $5.50 - -$
Two Way Left turn LF $2.80 300 840.00$
4" Double yellow line LF $1.50 98 147.00$
Letter EA $3.50 32 112.00$
26,516.50$
Slurry Seal cost Estimate SF $1.00 224,470 224,470.00$ Grinding and Ovelay SF $3.00 224,470 673,410.00$
Plan "A"
Slurry Seal 224,470.00$
Re-striping 26,516.50$
Total 250,986.50$
ENGINEERING DESIGN & INSPECTION (15% +/-) 37,647.98$
CONTINGENCIES (10% +/-) 25,098.65$
Grand Total for plan "A" 313,733.13$
Plan "B"
Grinding and Ovelay 673,410.00$
Re-striping 26,516.50$
Total 699,926.50$
ENGINEERING DESIGN & INSPECTION (15% +/-) 104,988.98$ CONTINGENCIES (10% +/-) 69,992.65$
Grand Total for plan "B" 874,908.13$

RE-STRIPNG DETAILS
6" line/Dash 8" line 12" line 12"Crosswalk Buffer Arrow/Bike Arrow/lane Symbol Bike Box Two way Double Letter (LF) (LF) (LF) (LF) (SF) (EA) (EA) (EA) (EA) (LF) (LF) (EA) From sta 0+00 to sta 12+00
180 134 32 414 0 3 4 3 2 619 68 32
311 68 68
134 202 101
180 97
311 334
50 50
165
690
700
691
883
50 68
50 27
219
1017
1017
6793
6" line/Dash 8" line 12" line 12"Crosswalk Buffer Arrow/Bike Arrow/lane Symbol Bike Box Two way Double Letter (LF) (LF) (LF) (LF) (SF) (EA) (EA) (EA) (EA) (LF) (LF) (EA) From sta 12+00 to sta 19+00
95 0 24 0 0 5 3 5 0 206 55 22
50 33 209
152 57 165
95 429
108
50 50
50 108
50 85
173
95 104
50 50
896
419
50 105
2835
6" line/Dash 8" line 12" line 12"Crosswalk Buffer Arrow/Bike Arrow/lane Symbol Bike Box Two way Double Letter (LF) (LF) (LF) (LF) (SF) (EA) (EA) (EA) (EA) (LF) (LF) (EA) From sta 19+00 to sta 33+00
200 134 24 485 935 8 8 8 0 414 44 24
92 133 202 47
148 267 616 62
50 446
50 190
860 29
832 93
305 911
305
50 50
211
39 43
224
36 50
50 109
194
38 646
382
1620
745
7329
6" line/Dash 8" line 12" line 12"Crosswalk Buffer Arrow/Bike Arrow/lane Symbol Bike Box Two way Double Letter (LF) (LF) (LF) (LF) (SF) (EA) (EA) (EA) (EA) (LF) (LF) (EA) From sta 33+00 to sta 50+00
178 157 20 451 5 6 5 2 0 272 12
401 167 20 272
273 122 20 56
50 446 60 28
50 182
368 140
616 315
253 130
263 419
50 422
944 2236
43 50
505
598
392
822
80 159
36 288
75 55
34 6583
6" line/Dash 8" line 12" line 12"Crosswalk Buffer Arrow/Bike Arrow/lane Symbol Bike Box Two way Double Letter (LF) (LF) (LF) (LF) (SF) (EA) (EA) (EA) (EA) (LF) (LF) (EA) From sta 50+00 to sta 76+00
108 83 20 821 132 11 22 11 0 0 50 40
209 101 138
50 18 436
82 113 330
50 86 908
50 27 478
546 126 907
50 137 167
22 92 136
16 106 476
24 889 4108
50 135
50 698
279
157
93 100
176
50 123
113
61 142
131
251
50 50
123
259
19 248
117
102
50 87
50 179
175
50 50
50 77
50 50
106
179
93 192
436
83 200
50 442
147
7580
6" line/Dash 8" line 12" line 12"Crosswalk Buffer Arrow/Bike Arrow/lane Symbol Bike Box Two way Double Letter (LF) (LF) (LF) (LF) (SF) (EA) (EA) (EA) (EA) (LF) (LF) (EA) From sta 76+00 to sta 104+00
55 140 20 776 2771 6 18 6 4 0 43 28
50 58 20 600
398 55 20 519
36 75 16 207
408 100 32 348
127 428 22 1137
307 20 269
50 20 5851
50 20
350 20
110 210
50 50
346
50 50
50 360
98 50
50 194
353
50 50
50 91
50 50
85 109
131
179
42 50
410
50 168
50 50
50 186
514
2258
848
50 50
53 181
50 50
171
167
232
10167
(LF) (LF) (LF) (LF) (SF) (EA) (EA) (EA) (EA) (LF) (LF) (EA) From sta 104+00 to sta 133+00
50 141 42 622 423 8 18 8 2 300 48 36
50 57 30 348 46
50 57 21 336 94
137 50 23 2347
50 105 24 440
435 98 140 3894
135 98
437 60
317 666
68 50
66 50
62 50
1071
2198
1079
2168
44 99
88 50
50 190
136
175
97 93
50 332
840
520
42 71
40 72
75 11587
6" line/Dash 8" line 12" line 12"Crosswalk Buffer Arrow/Bike Arrow/lane Symbol Bike Box Two way Double Letter (LF) (LF) (LF) (LF) (SF) (EA) (EA) (EA) (EA) (LF) (LF) (EA) From sta 133+00 to sta 161+00
24 131 15 615 5 20 5 0 0 97 32
24 213 15 348
1585 50 15 97
98 224 15 542
86 103 15
50 152 15
107 263 15
84 333 105
1527 1469
868
50 50
98 50
50 50
376
370
378
144
50 50
50 12
50 50
313
269
6913
(LF) (LF) (LF) (LF) (SF) (EA) (EA) (EA) (EA) (LF) (LF) (EA) From sta 161+00 to sta 172+00
50 153 28 410 538 4 10 4 0 0 263 4
472 153 631 180
192 63 181 373
280 63 451 218
335 95 1132 151
63 130 2933 94
50 91 1279
101 748
50 50
50 50
176
347
322
50 2638
Total all Project
6" line/Dash 8" line 12" line 12"Crosswalk Buffer Arrow/Bike Arrow/lane Symbol Bike Box Two way Double Letter (LF) (LF) (LF) (LF) (SF) (EA) (EA) (EA) (EA) (LF) (LF) (EA) 59787 5115 676 4594 17721 55 109 55 10 1741 5918 230
Slurry Seal (SF) / Griding and Overlay
From sta 0+00 to sta 12+00
Total area Islands Net
93098 2078
21456
114554 112476
From sta 12+00 to sta 24+00
5076 0
90388
25764
121228 121228
From sta 24+00 to sta 36+00
8770 0
88101
25401
122272 122272
From sta 36+00 to sta 48+00
8517 2452
21226
90711
120454 118002
From sta 48+00 to sta 61+00
116622 751
3275
4026 112596
From sta 61+00 to sta 74+00
96173 3964
1589
1878
7431 88742
From sta 74+00 to sta 87+00
146164 828
855
1545
562
752
1796
7158
13496 132668
From sta 87+00 to sta 127+00
315355 1914
783
1772
6426
1108
824
550
10978
5975
30330 285025
From sta 127+00 to sta 151+00
176098 941
11137
2423
7902
22403 153695
From sta 151+00 to sta 172+00
200510 2209
2165
4374 196136
Total Slurry Seal 1442840 SF
Total Grinding and ovelay 1442840 SF

VICINITY MAP

LOCATION MAPNTS

CENTRAL AVENUE

KONA DRIVE

EL SEGUNDO BLVD
SHEET 2SHEET 1AREA BELONGING TO THE CITY OF COMPTON AND CARSON

COMPTON/WOODELYAIRPORT

CITY OF COMPTONCITY OF CARSON

PROJECT LIMIT

PROJECT LIMIT
City of Compton limitCity of Carson limit
City of Compton limitCity of Carson limit
City of Compton limitCity of Carson limit
length 503.5
City of Carson limitCity of Compton limit
City of Carson limitCity of Compton limit
City of Carson limit area

W GREENLEAF BLVD

CENTRALAVENUESOUTH

PRIVATE DRIVEWAY

PRIVATE DRIVEWAY
sheet 1 of 2
City of Carson limitCity of Compton limit
City of Carson limitCity of Compton limit
City of Carson limitCity of Compton limit
City of Carson limit area
City of Carson limitCity of Compton limit
W WALNUT ST.W ARTESIA BLVD

E ARTESIA BLVD

W ARTESIA BLVD

E ALBERTONI STW MAHALO PLKONA DR
91 FWY

CENTRALAVENUESOUTH

CENTRALAVENUE SOUTH
E WALNUT ST.

PRIVATE DRIVEWAY
E RADBARD STsheet 2 of 2

CITY OF CARSON

File #: Version:

Report to Honorable Mayor and City Council
Tuesday, June 3, 2025, 5:00 PM
CONSENT 29. To: Honorable Mayor and City Council From: Dr. Arlington Rodgers, Director of Public Works PW Operations Subject: CONSIDER APPROVAL OF AMENDMENTS TO CONTRACT AGREEMENTS BETWEENENTERPRISE FLEET MANAGEMENT, INC. AND THE CITY OF CARSON FOR EQUITY LEASING ANDMAINTENANCE OF LIGHT DUTY VEHICLES TO SUPPORT SUSTAINABILITY GOALS AND VEHICLEAVAILABILITY (CITY COUNCIL) I. SUMMARY
The Department of Public Works is requesting City Council's approval to amend the previously approved agreement with Enterprise Fleet Management (EFM) Inc. to replace the originally proposed vehicle models with updated alternatives. These modiﬁcations are speciﬁed below:

Exchange the proposed Ford Explorers with Chevy Blazer EVs to align with the City's sustainability goals by increasing the use of Electric Vehicles (EVs) in the City's ﬂeet Replace the 2024 Ford Rangers with 2025 Chevy Colorado models as the 2024 Ford Rangers are no longer available for this current year.

II. RECOMMENDATION
TAKE the following action:

1. APPROVE the amendment to the Enterprise Fleet Management agreement to purchase four (4) 2025 Chevy Blazer EVs and two (2) 2025 Chevy Colorados.

2. AUTHORIZE the City Manager to execute the 6 Schedule Agreements.

III. ALTERNATIVES

1. DO NOT APPROVE the amendment to the Agreement.

2. TAKE another ACTION the City Council deems appropriate, consistent with the requirements of the law.

IV. BACKGROUND
The City of Carson's Fleet plays a critical role in supporting the operations of various departments, including Public Works, Community Services, and Public Safety. However, the aging ﬂeet has led to increased maintenance costs, which prompted the original recommendation to lease 14 new light-duty vehicles through Enterprise Fleet Management, utilizing the Sourcewell Cooperative Purchasing Program.

701 East Carson Street
After further review and development, two key adjustments are being requested:

Transition to electriﬁed ﬂeet:

The originally selected Ford Explorers, while eﬃcient, do not align with the City's sustainability initiatives. By replacing them with Chevy Blazer EVs, the City advances its commitment to environmental stewardship and compliance with emerging regulatory standards for municipal ﬂeets.

Substitution for 2024 Ford Rangers
The 2024 Ford Ranger initially proposed for procurement are no longer available. The 2025 Chevy Colorado offers a comparable alternative that meets the operational needs of the City's departments. At this time, a suitable mid-size truck is not available in an Electric Vehicle (EV) option. Enterprise Fleet Management continues to offer predictable budgeting, ﬁnancial ﬂexibility and access to current generation vehicles.

On July 2, 2024, City Council awarded a ﬁve year contract agreement to Enterprise Fleet Management, Inc. for an annual cost of $178,384.56. The total not-to-exceed amount for Enterprise Fleet Management is $891,922.80. The proposed amendments will increase the contract amount for the four (4) 2025 EV Chevy Blazers from $3,868.04 per month to $4,361.80 per month and for the two (2) 2025 Chevy Colorados from $1,500.96 per month to $1,622.76 per month. The new monthly total for the amended 14 vehicles will be $15,440.94 with an annual cost of $185,291.28 and ﬁve year lease sum will be a not-to-exceed amount of $926,456.40.

It should be noted that due to the structure of the Enterprise Fleet Management agreement, amendment of the Enterprise Fleet Management agreement will be effectuated via execution of the Schedule Agreements rather than amending the Enterprise Fleet Management agreement directly. The attached Blazer quote (Schedule Agreement) is to be utilized for lease of the 4 Blazers and the attached Colorado quote (Schedule Agreement) is to be utilized for lease of the 2 Colorados.

V. FISCAL IMPACT
Funds required to implement this amendment are included in the FY 2024-25 Adopted Budget, Special Revenue Fund 638-99-999-999-8003. Subsequent annual allocation will be included in the corresponding ﬁscal year budget requests.

VI. EXHIBITS

1. Quote 8783222 - 2025 Chevrolet Blazer EV LT 4dr All-Wheel Drive

2. Quote 8783281 - 2025 Chevrolet Colorado LT 4x2 Crew Cab 5 ft. box 131 in. WB Prepared by: Freddy Loza, Public Works Superintendent - Facilities & Fleet Attachments
Quote 8783222 - 2025 Chevrolet Blazer EV LT 4dr All-Wheel Drive Cty of Carson.pdf Quote 8783281 - 2025 Chevrolet Colorado LT 4x2 Crew Cab 5 ft. box 131 in. WB City of Carson.pdf Prepared For: City of Carson Date 05/19/2025
Loza, Freddy AE/AM IKF/JE
Unit #
Year 2025 Make Chevrolet Model Blazer EV
Series LT 4dr All-Wheel Drive
Vehicle Order Type In-Stock Term 60 State CA Customer# 219008 $ 51,995.00 Capitalized Price of Vehicle 1
$0.00 * Sales Tax 0.0000% State CA
$ 694.94 * Initial License Fee
$ 0.00 Registration Fee
$ 60.00 Other: (See Page 2)
$ 0.00 Capitalized Price Reduction
$ 0.00 Gain Applied From Prior Unit
$ 0.00 * Security Deposit
$0.00 Taxes
All language and acknowledgments contained in the signed quote apply to all vehicles that are ordered under this signed quote.

Order Information
Driver Name
Exterior Color (0 P) Summit White
Interior Color (0 I) Black w/Cloth Seat Trim
Lic. Plate Type Exempt
GVWR 0
$ 52,055.00 Total Capitalized Amount (Delivered Price)
$ 702.74 Depreciation Reserve @ 1.3500%
$ 275.04 Monthly Lease Charge (Based on Interest Rate - Subject to a Floor) 2 $ 977.78 Total Monthly Rental Excluding Additional Services Additional Fleet Management
Master Policy Enrollment Fees
$ 0.00 Commercial Automobile Liability Enrollment
Liability Limit $0.00
$ 0.00 Physical Damage Management Comp/Coll Deductible 0 / 0 $ 0.00 Full Maintenance Program 3 Contract Miles 0 OverMileage Charge $ 0.0500 Per Mile Incl: # Brake Sets (1 set = 1 Axle) 0 # Tires 0 Loaner Vehicle Not Included $ 0.00 Additional Services SubTotal
$ 102.67 Tax 10.5000% State CA
$ 1,080.45 Total Monthly Rental Including Additional Services $ 9,890.60 Reduced Book Value at 60 Months
$ 400.00 Service Charge Due at Lease Termination
Quote based on estimated annual mileage of 5,000
(Current market and vehicle conditions may also affect value of vehicle) (Quote is Subject to Customer's Credit Approval)
Notes
Enterprise FM Trust will be the owner of the vehicle covered by this Quote. Enterprise FM Trust (not Enterprise Fleet Management) will be the Lessor of such vehicle under the Master Open - End (Equity) Lease Agreement and shall have all rights and obligations of the Lessor under the Master Open - End (Equity) Lease Agreement with respect to such vehicle.

Lessee must maintain insurance coverage on the vehicle as set forth in Section 11 of the Master Open-End (Equity) Lease Agreement until the vehicle is sold.

ALL TAX AND LICENSE FEES TO BE BILLED TO LESSEE AS THEY OCCUR.

Lessee hereby authorizes this vehicle order, and agrees to lease the vehicle on the terms set forth herein and in the Master Equity Lease Agreement. In the event Lessee fails or refuses to accept delivery of the ordered vehicle, Lessee agrees that Lessor shall have the right to collect damages, including, but not limited to, a $500 disposal fee, interest incurred, and loss of value.

LESSEE City of Carson

BY TITLE DATE
* INDICATES ITEMS TO BE BILLED ON DELIVERY.
1 Capitalized price of vehicle may be adjusted to reflect final manufacturer's invoice, plus a pre delivery interest charge. Lessee hereby assigns to Lessor any manufacturer rebates and/or manufacturer incentives intended for the Lessee, which rebates and/or incentives have been used by Lessor to reduce the capitalized price of the vehicle. 2 Monthly lease charge will be adjusted to reflect the interest rate on the delivery date (subject to a floor). 3 The inclusion herein of references to maintenance fees/services are solely for the administrative convenience of Lessee. Notwithstanding the inclusion of such references in this [Invoice/Schedule/Quote], all such maintenance services are to be performed by Enterprise Fleet Management, Inc., and all such maintenance fees are payable by Lessee solely for the account of Enterprise Fleet Management, Inc., pursuant to that certain separate [Maintenance Agreement] entered into by and between Lessee and Enterprise Fleet Management, Inc.; provided that such maintenance fees are being billed by Enterprise FM Trust, and are payable at the direction of Enterprise FM Trust, solely as an authorized agent for collection on behalf of Enterprise Fleet Management, Inc.

Open-End (Equity) Lease Rate Quote Quote No: 8783222
Printed On 05/19/2025 05:49:32 PM Page 1 of 6
Other Totals
Description (B)illed or (C)apped Price
Initial Administration Fee C $ 60.00
Transport to client B $ 150.00
Courtesy Delivery Fee C $ 0.00
Total Other Charges Billed $ 150.00
Total Other Charges Capitalized $ 60.00
Other Charges Total $ 210.00
Open-End (Equity) Lease Rate Quote Quote No: 8783222
Printed On 05/19/2025 05:49:32 PM Page 2 of 6
VEHICLE INFORMATION:
2025 Chevrolet Blazer EV LT 4dr All-Wheel Drive - US
Series ID: 1MC26
Pricing Summary:

INVOICE MSRP
Base Vehicle $47,600 $47,600.00
Total Options $0.00 $0.00
Destination Charge $1,395.00 $1,395.00
Total Price
SELECTED COLOR:

Exterior: GAZ-(0 P) Summit White
Interior: EKV-(0 I) Black w/Cloth Seat Trim
SELECTED OPTIONS:

CODE DESCRIPTION INVOICE MSRP
4LT Preferred Equipment Group 4LT NC NC
A2V 6-Way Manual Driver Seat Adjuster Included Included A7H 6-Way Manual Front Passenger Seat Adjuster Included Included AR9 Front Bucket Seats STD STD
EKV_02 (0 I) Black w/Cloth Seat Trim NC NC
EN0 Engine: None (Electric Drive Unit) STD STD
FE1 Ride & Handling Suspension STD STD
GAZ_02 (0 P) Summit White NC NC
HB9 GVWR: 6,504 lbs (2,950 kgs) STD STD
KTI Tire Inflation Kit Included Included
MF1 Transmission: None (Electric Drive Unit) STD STD
PAINT Monotone Paint Application STD STD
QBX Tires: 255/60R19 AS BW STD STD
RT9 Wheels: 19" Machined-Face Aluminum STD STD
STDTM Cloth Seat Trim STD STD
U2K SiriusXM w/360L Trial Subscription Included Included UQF 6-Speaker Audio System Feature Included Included
URW Radio: 17.7" Diagonal Advanced Color LCD Display STD STD YF5 California State Emissions Requirements NC NC
$48,995.00 $48,995.00
Open-End (Equity) Lease Rate Quote Quote No: 8783222
Printed On 05/19/2025 05:49:32 PM Page 3 of 6
CONFIGURED FEATURES:

Body Exterior Features:

Number Of Doors  4
Rear Cargo Door Type:  liftgate
Driver And Passenger Mirror:  power remote manual folding side-view door mirrors Spoiler:  rear lip spoiler
Door Handles:  body-coloured
Front And Rear Bumpers:  body-coloured front and rear bumpers with black rub strip Front License Plate Bracket:  front license plate bracket Body Material:  fully galvanized steel body material
Body Side Cladding:  black bodyside cladding
Grille:  body-coloured grille
Convenience Features:

Air Conditioning  automatic air conditioning
Air Filter:  air filter
Console Ducts:  console ducts
Voice Activated A/C:  voice activated air conditioning
Cruise Control:  cruise control with steering wheel controls, Adaptive Cruise Control adaptive Power Windows:  power windows with front and rear 1-touch down 1/4 Vent Rear Windows:  power rearmost windows
Remote Keyless Entry:  yes remote keyless entry
Illuminated Entry:  illuminated entry
Integrated Key Remote:  integrated key/remote
Auto Locking:  auto-locking doors
Passive Entry:  Keyless Open/Keyless Start proximity key Trunk FOB Controls:  keyfob trunk/hatch/door release
Window FOB Controls:  remote window controls
Remote Engine Start:  remote start - keyfob and smart device (subscription required) Steering Wheel:  steering wheel with manual tilting, manual telescoping Day-Night Rearview Mirror:  day-night rearview mirror
Driver and Passenger Vanity Mirror:  illuminated auxiliary driver and passenger-side visor mirrors Emergency SOS:  OnStar and Chevrolet connected services capable emergency communication system Navigation System:  navigation system with voice activation Front Cupholder:  front and rear cupholders
Floor Console:  full floor console with covered box
Overhead Console:  mini overhead console
Glove Box:  glove box
Driver Door Bin:  driver and passenger door bins
Rear Door Bins:  rear door bins
Seatback Storage Pockets:  1 seatback storage pockets
IP Storage:  bin instrument-panel storage
Driver Footrest:  driver's footrest
Retained Accessory Power:  retained accessory power
Power Accessory Outlet:  1 12V DC power outlet
Entertainment Features:
radio  SiriusXM with 360L AM/FM/Satellite with seek-scan Voice Activated Radio:  voice activated radio
Speed Sensitive Volume:  speed-sensitive volume
Steering Wheel Radio Controls:  steering-wheel mounted audio controls Speakers:  6 speakers
Internet Access:  5G Wi-Fi Hotspot capable internet access TV Tuner:  OnStar Turn-by-Turn Navigation turn-by-turn navigation directions 1st Row LCD:  2 1st row LCD monitor
Wireless Connectivity:  wireless phone connectivity
Antenna:  integrated roof antenna
Lighting, Visibility and Instrumentation Features:

Headlamp Type  delay-off projector beam LED low/high beam headlamps Printed On 05/19/2025 05:49:32 PM Page 4 of 6
Auto-Dimming Headlights:  IntelliBeam auto high-beam headlights Front Wipers:  variable intermittent wipers
Rear Window wiper:  xxxxxx rear window wiper
Rear Window Defroster:  rear window defroster
Tinted Windows:  deep-tinted windows
Dome Light:  dome light with fade
Front Reading Lights:  front and rear reading lights
Door Curb/Courtesy Lights:  4 door curb/courtesy lights Variable IP Lighting:  variable instrument panel lighting Display Type:  digital appearance
Compass:  compass
Exterior Temp:  outside-temperature display
Low Tire Pressure Warning:  tire specific low-tire-pressure warning Park Distance Control:  Rear Park Assist rear parking sensors Trip Computer:  trip computer
Trip Odometer:  trip odometer
Lane Departure Warning:  lane departure
Blind Spot Sensor:  blind spot
Front Pedestrian Braking:  front pedestrian detection
Following Distance Indicator:  following distance alert Forward Collision Alert:  forward collision
Clock:  digital clock
Systems Monitor:  driver information centre
Rear Vision Camera:  rear vision camera
Battery Warning:  battery warning
Lights On Warning:  lights-on warning
Key in Ignition Warning:  key-in-ignition warning
Low Washer Fluid Warning:  low-washer-fluid warning
Bulb Failure Warning:  bulb-failure warning
Door Ajar Warning:  door-ajar warning
Trunk Ajar Warning:  trunk-ajar warning
Brake Fluid Warning:  brake-fluid warning
Turn Signal On Warning:  turn-signal-on warning
Safety And Security:

ABS  four-wheel ABS brakes
Number of ABS Channels:  4 ABS channels
Brake Assistance:  brake assist
Brake Type:  four-wheel disc brakes
Vented Disc Brakes:  front ventilated disc brakes
Daytime Running Lights:  daytime running lights
Driver Front Impact Airbag:  driver and passenger front-impact airbags Driver Side Airbag:  seat-mounted driver and passenger side-impact airbags Overhead Airbag:  curtain 1st and 2nd row overhead airbag Knee Airbag:  knee airbag
Occupancy Sensor:  front passenger airbag occupancy sensor Height Adjustable Seatbelts:  height adjustable front seatbelts Seatbelt Pretensioners:  front and rear seatbelt pre-tensioners 3Point Rear Centre Seatbelt:  3 point rear centre seatbelt Side Impact Bars:  side-impact bars
Perimeter Under Vehicle Lights:  remote activated perimeter/approach lights Tailgate/Rear Door Lock Type:  tailgate/rear door lock included with power door locks Rear Child Safety Locks:  rear child safety locks
Ignition Disable:  immobilizer
Security System:  security system
Panic Alarm:  panic alarm
Tracker System:  tracker system
Electronic Stability:  StabiliTrak electronic stability Traction Control:  ABS and driveline traction control
Front and Rear Headrests:  manual adjustable front head restraints Printed On 05/19/2025 05:49:32 PM Page 5 of 6
Rear Headrest Control:  3 rear head restraints
Seats And Trim:

Seating Capacity  max. seating capacity of 5
Front Bucket Seats:  front bucket seats
Number of Driver Seat Adjustments:  6-way driver and passenger seat adjustments Reclining Driver Seat:  manual reclining driver and passenger seats Driver Height Adjustment:  manual height-adjustable driver and passenger seats Driver Fore/Aft:  manual driver and passenger fore/aft adjustment Front Centre Armrest Storage:  front centre armrest
Rear Seat Type:  rear 60-40 bench seat
Rear Folding Position:  rear seat fold-forward seatback Rear Seat Armrest:  rear seat centre armrest
Leather Upholstery:  cloth front and rear seat upholstery Door Trim Insert:  leatherette door panel trim
Headliner Material:  full cloth headliner
Floor Covering:  full carpet floor covering
Dashboard Console Insert, Door Panel Insert Combination:  piano black/metal-look instrument panel insert, door panel insert, console insert Floor Mats:  carpet front and rear floor mats
Interior Accents:  chrome interior accents
Cargo Space Trim:  carpet cargo space
Trunk Lid:  plastic trunk lid/rear cargo door
Cargo Cover:  roll-up cargo cover
Cargo Tie Downs:  cargo tie-downs
Cargo Light:  cargo light
Concealed Cargo Storage:  concealed cargo storage
Air Compressor:  tire mobility kit
Standard Engine:

Engine 288-hp, (electric)
Standard Transmission:

Transmission 1-speed automatic
Printed On 05/19/2025 05:49:32 PM Page 6 of 6
Prepared For: City of Carson Date 05/19/2025
Loza, Freddy AE/AM IKF/JE
Unit #
Year 2025 Make Chevrolet Model Colorado
Series LT 4x2 Crew Cab 5 ft. box 131 in. WB
Vehicle Order Type In-Stock Term 60 State CA Customer# 219008 $ 38,998.20 Capitalized Price of Vehicle 1
$0.00 * Sales Tax 0.0000% State CA
$ 522.73 * Initial License Fee
$ 0.00 Registration Fee
$ 60.00 Other: (See Page 2)
$ 0.00 Capitalized Price Reduction
$ 0.00 Gain Applied From Prior Unit
$ 0.00 * Security Deposit
$26.26 * Taxes
All language and acknowledgments contained in the signed quote apply to all vehicles that are ordered under this signed quote.

Order Information
Driver Name
Exterior Color (0 P) Summit White
Interior Color (0 I) Jet Black w/Cloth Seat Trim
Lic. Plate Type Exempt
GVWR 0
$ 39,058.20 Total Capitalized Amount (Delivered Price)
$ 527.29 Depreciation Reserve @ 1.3500%
$ 206.99 Monthly Lease Charge (Based on Interest Rate - Subject to a Floor) 2 $ 734.28 Total Monthly Rental Excluding Additional Services Additional Fleet Management
Master Policy Enrollment Fees
$ 0.00 Commercial Automobile Liability Enrollment
Liability Limit $0.00
$ 0.00 Physical Damage Management Comp/Coll Deductible 0 / 0 $ 0.00 Full Maintenance Program 3 Contract Miles 0 OverMileage Charge $ 0.0500 Per Mile Incl: # Brake Sets (1 set = 1 Axle) 0 # Tires 0 Loaner Vehicle Not Included $ 0.00 Additional Services SubTotal
$ 77.10 Tax 10.5000% State CA
$ 811.38 Total Monthly Rental Including Additional Services $ 7,420.80 Reduced Book Value at 60 Months
$ 400.00 Service Charge Due at Lease Termination
Quote based on estimated annual mileage of 5,000
(Current market and vehicle conditions may also affect value of vehicle) (Quote is Subject to Customer's Credit Approval)
Notes
Enterprise FM Trust will be the owner of the vehicle covered by this Quote. Enterprise FM Trust (not Enterprise Fleet Management) will be the Lessor of such vehicle under the Master Open - End (Equity) Lease Agreement and shall have all rights and obligations of the Lessor under the Master Open - End (Equity) Lease Agreement with respect to such vehicle.

Lessee must maintain insurance coverage on the vehicle as set forth in Section 11 of the Master Open-End (Equity) Lease Agreement until the vehicle is sold.

ALL TAX AND LICENSE FEES TO BE BILLED TO LESSEE AS THEY OCCUR.

LESSEE City of Carson

Open-End (Equity) Lease Rate Quote Quote No: 8783281
Printed On 05/19/2025 05:55:09 PM Page 1 of 6
Other Totals
Description (B)illed or (C)apped Price
Initial Administration Fee C $ 60.00
Transport to client B $ 150.00
Courtesy Delivery Fee C $ 0.00
Total Other Charges Billed $ 150.00
Total Other Charges Capitalized $ 60.00
Other Charges Total $ 210.00
Open-End (Equity) Lease Rate Quote Quote No: 8783281
Printed On 05/19/2025 05:55:09 PM Page 2 of 6
VEHICLE INFORMATION:
2025 Chevrolet Colorado LT 4x2 Crew Cab 5 ft. box 131 in. WB - US Series ID: 14C43
Pricing Summary:

INVOICE MSRP
Base Vehicle $34,153.2 $35,800.00
Total Options $0.00 $0.00
Destination Charge $1,595.00 $1,595.00
Total Price
SELECTED COLOR:

Exterior: GAZ-(0 P) Summit White
Interior: H2Z-(0 I) Jet Black w/Cloth Seat Trim
SELECTED OPTIONS:

CODE DESCRIPTION INVOICE MSRP
2WT Preferred Equipment Group 2WT NC NC
A2X 8-Way Power Driver Seat Adjuster Included Included
A50 Front Bucket Seats STD STD
A7E 4-Way Manual Passenger Seat Adjuster Included Included AL9 Power Driver Lumbar Control Seat Adjuster Included Included C6V GVWR: 6,049 lbs (2,744 kgs) STD STD
E91 Front Passenger Seatback Map Pocket Included Included GAZ_01 (0 P) Summit White NC NC
GU6 3.42 Rear Axle Ratio STD STD
H2Z_01 (0 I) Jet Black w/Cloth Seat Trim NC NC
KA1 Heated Driver & Front Passenger Seats Included Included L3B Engine: 2.7L TurboMax STD STD
MFC Transmission: 8-Speed Automatic STD STD
PAINT Monotone Paint Application STD STD
PCJ LT Package NC NC
PED Chevy Safety Assist Included Included
PPW Wireless Phone Projection Included Included
Q5W Wheels: 17" x 8" Argent Metallic Aluminum STD STD
QHR Tires: 255/65R17 All-Season Blackwall STD STD
STDTM Cloth Seat Trim STD STD
TQ5 IntelliBeam Automatic High Beam On/Off Included Included U2K SiriusXM Trial Subscription Included Included
UE4 Following Distance Indicator Included Included
UEU Forward Collision Alert Included Included
UHX Lane Keep Assist w/Lane Departure Warning Included Included UHY Automatic Emergency Braking Included Included
UKT Front Pedestrian & Bicyclist Braking Included Included UQ3 6-Speaker Audio System Feature Included Included
URL Radio: 11.3" Diagonal Advanced Color LCD Display STD STD W1Y Steering Wheel Mounted Audio Controls Included Included WARANT Fleet Customer Powertrain Limited Warranty NC NC YF5 California State Emissions Requirements NC NC
$35,748.20 $37,395.00
Open-End (Equity) Lease Rate Quote Quote No: 8783281
Printed On 05/19/2025 05:55:09 PM Page 3 of 6
CONFIGURED FEATURES:

Body Exterior Features:

Number Of Doors  4
Rear Cargo Door Type:  tailgate
Driver And Passenger Mirror:  power remote heated manual folding side-view door mirrors Door Handles:  body-coloured
Front And Rear Bumpers:  body-coloured front and rear bumpers with black rub strip Rear Step Bumper:  rear step bumper
Front Bumper Insert:  black front bumper insert
Box Style:  regular
Integrated Storage:  pickup integrated storage
Body Material:  galvanized steel/aluminum body material Grille:  black grille
Convenience Features:

Air Conditioning  automatic dual-zone front air conditioning Console Ducts:  console ducts
Cruise Control:  cruise control with steering wheel controls Power Windows:  power windows with front and rear 1-touch down Remote Keyless Entry:  yes remote keyless entry
Illuminated Entry:  illuminated entry
Integrated Key Remote:  integrated key/remote
Auto Locking:  auto-locking doors
Passive Entry:  proximity key
Trunk FOB Controls:  keyfob trunk/hatch/door release
Window FOB Controls:  remote window controls
Remote Engine Start:  remote start - keyfob and smart device (subscription required) Steering Wheel:  steering wheel with manual tilting, manual telescoping Day-Night Rearview Mirror:  day-night rearview mirror
Auto-dimming Rearview Mirror:  auto-dimming rearview mirror Driver and Passenger Vanity Mirror:  illuminated auxiliary driver and passenger-side visor mirrors Emergency SOS:  OnStar emergency communication system
Navigation System:  navigation system with voice activation Front Cupholder:  front and rear cupholders
Floor Console:  full floor console with covered box
Overhead Console:  mini overhead console
Glove Box:  glove box
Driver Door Bin:  driver and passenger door bins
Rear Door Bins:  rear door bins
Seatback Storage Pockets:  1 seatback storage pockets
Dashboard Storage:  dashboard storage
IP Storage:  bin instrument-panel storage
Rear Underseat Storage Tray:  rear underseat storage tray Driver Footrest:  driver's footrest
Retained Accessory Power:  retained accessory power
Power Accessory Outlet:  1 12V DC power outlet
Entertainment Features:
radio  SiriusXM AM/FM/Satellite with seek-scan
Radio Data System:  radio data system
Voice Activated Radio:  voice activated radio
Steering Wheel Radio Controls:  steering-wheel mounted audio controls Speakers:  6 speakers
Internet Access:  Wi-Fi Hotspot capable internet access TV Tuner:  OnStar Turn-by-Turn Navigation turn-by-turn navigation directions 1st Row LCD:  2 1st row LCD monitor
Wireless Connectivity:  wireless phone connectivity
Antenna:  integrated roof antenna
Lighting, Visibility and Instrumentation Features:

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Headlamp Control  programmable headlights
Headlamp Type:  delay-off reflector halogen headlamps
Auto-Dimming Headlights:  IntelliBeam auto high-beam headlights Cab Clearance Lights:  cargo bed light
Front Wipers:  variable intermittent wipers
Rear Window Defroster:  rear window defroster
Rear Window:  sliding rear windshield
Tinted Windows:  deep-tinted windows
Dome Light:  dome light with fade
Front Reading Lights:  front and rear reading lights
Variable IP Lighting:  variable instrument panel lighting Display Type:  digital/analog appearance
Tachometer:  tachometer
Compass:  compass
Exterior Temp:  outside-temperature display
Low Tire Pressure Warning:  tire specific low-tire-pressure warning Park Distance Control:  Rear Park Assist rear parking sensors Trip Computer:  trip computer
Trip Odometer:  trip odometer
Lane Departure Warning:  lane departure
Blind Spot Sensor:  blind spot
Front Pedestrian Braking:  front pedestrian detection
Following Distance Indicator:  following distance alert Forward Collision Alert:  forward collision
Water Temp Gauge:  water temp. gauge
Oil Temp Gauge:  oil temperature gauge
Transmission Oil Temp Gauge:  transmission oil temp. gauge Clock:  digital clock
Systems Monitor:  driver information centre
Check Control:  redundant digital speedometer
Rear Vision Camera:  rear vision camera
Oil Pressure Warning:  oil-pressure warning
Water Temp Warning:  water-temp. warning
Battery Warning:  battery warning
Low Coolant Warning:  low-coolant warning
Lights On Warning:  lights-on warning
Key in Ignition Warning:  key-in-ignition warning
Low Fuel Warning:  low-fuel warning
Low Washer Fluid Warning:  low-washer-fluid warning
Door Ajar Warning:  door-ajar warning
Brake Fluid Warning:  brake-fluid warning
Turn Signal On Warning:  turn-signal-on warning
Transmission Fluid Temperature Warning:  transmission-fluid-temperature warning Safety And Security:

ABS  four-wheel ABS brakes
Number of ABS Channels:  4 ABS channels
Brake Assistance:  brake assist
Brake Type:  four-wheel disc brakes
Vented Disc Brakes:  front ventilated disc brakes
Daytime Running Lights:  daytime running lights
Spare Tire Type:  full-size spare tire
Spare Tire Mount:  underbody mounted spare tire w/crankdown Driver Front Impact Airbag:  driver and passenger front-impact airbags Driver Side Airbag:  seat-mounted driver and passenger side-impact airbags Overhead Airbag:  curtain 1st and 2nd row overhead airbag Occupancy Sensor:  front passenger airbag occupancy sensor Height Adjustable Seatbelts:  height adjustable front seatbelts Seatbelt Pretensioners:  front seatbelt pre-tensioners
3Point Rear Centre Seatbelt:  3 point rear centre seatbelt Printed On 05/19/2025 05:55:09 PM Page 5 of 6
Side Impact Bars:  side-impact bars
Perimeter Under Vehicle Lights:  remote activated perimeter/approach lights Tailgate/Rear Door Lock Type:  tailgate/rear door lock included with power door locks Rear Child Safety Locks:  rear child safety locks
Ignition Disable:  immobilizer
Security System:  security system
Panic Alarm:  panic alarm
Tracker System:  tracker system
Electronic Stability:  StabiliTrak w/Proactive Roll Avoidance electronic stability stability control with anti-rollover Traction Control:  ABS and driveline traction control
Front and Rear Headrests:  manual adjustable front head restraints Rear Headrest Control:  3 rear head restraints
Seats And Trim:

Seating Capacity  max. seating capacity of 5
Front Bucket Seats:  front bucket seats
Front Heated Cushion:  driver and passenger heateds
Front Heated Seatback:  driver and passenger xxxxxxs
Number of Driver Seat Adjustments:  8-way driver and passenger seat adjustments Reclining Driver Seat:  power reclining driver and manual reclining passenger seats Driver Lumbar:  power 2-way driver and passenger lumbar support Driver Height Adjustment:  power height-adjustable driver and passenger seats Driver Fore/Aft:  power driver and passenger fore/aft adjustment Driver Cushion Tilt:  power driver and passenger cushion tilt Front Centre Armrest Storage:  front centre armrest
Rear Seat Type:  rear 60-40 split-bench seat
Rear Folding Position:  rear seat fold-up cushion
Leather Upholstery:  cloth front and rear seat upholstery Headliner Material:  full cloth headliner
Floor Covering:  full carpet floor covering
Cabback Insulator:  cabback insulator
Dashboard Console Insert, Door Panel Insert Combination:  metal-look instrument panel insert, door panel insert, console insert Shift Knob Trim:  metal-look shift knob
LeatherSteeringWheel:  leatherette steering wheel
Floor Mats:  carpet front and rear floor mats
Interior Accents:  chrome interior accents
Standard Engine:

Engine 310-hp, 2.7-liter I-4 (regular gas)
Standard Transmission:

Transmission 8-speed automatic w/ OD
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CITY OF CARSON 701 East Carson Street
Report to Honorable Mayor and City Council
Tuesday, June 3, 2025, 5:00 PM
SPECIAL ORDERS OF THE DAY 30. To: Honorable Mayor and City Council From: McKina Alexander, Senior Planner CD Planning Subject: INTRODUCTION AND FIRST READING OF AN ORDINANCE AMENDING THE NEW CARSONZONING CODE (CHAPTER 1 [ZONING] OF ARTICLE IX [PLANNING AND ZONING] OF THE CARSONMUNICIPAL CODE, AS ENACTED BY ORDINANCE NO. 24-2405), TO MAKE VARIOUS MODIFICATIONS TOENSURE COMPLIANCE WITH THE STATE HOUSING ELEMENT LAW, INCLUDING GOVERNMENT CODESECTIONS 65583(c)(1) and 65583.2(h)-(i), AND CONSISTENCY WITH THE CITY’S 2021-2029 HOUSINGELEMENT (CITY COUNCIL) I. SUMMARY
The City’s 2021-2029 Housing Element and State Housing Element Law commits the City to updating its Zoning Ordinance to remove barriers to housing production, rezone sites identiﬁed in the Housing Element’s housing sites inventory to reﬂect allowable densities under the 2040 General Plan and comply with Government Code Sections 65583(c)(1) and 65583.2(h)-(i).

On May 13, 2025, the Planning Commission unanimously voted and adopted Resolution No. 25-2885 recommending approval to the City Council to make a ﬁnding of applicability of CEQA Guidelines Section 15061(B)(3) and approve Zoning Code Amendment No. ZCC No. 02-25, an ordinance to make various modiﬁcations to the text of the City’s new Phase 1 Zoning Code, which was adopted in 2024 by Ordinance No. 24-2405.

The proposed modiﬁcations, which are further detailed in the background section of this report, below, are to the following sections of the Phase 1 Zoning Code Update:

Sections 9211.3 (Development Regulations) and 9211.4 (Supplemental Regulations) of Division 1 (Residential Districts) of Part 2 (Base, Overlay and Special Districts); and Sections 9212.3 (Development Regulations – Mixed Use Districts) and 9212.4 (Supplemental Regulations) of Division 2 (Mixed Use Districts) of Part 2 (Base, Overlay and Special Districts).

The proposed Ordinance No. 25-2510 will amend the new Phase 1 Zoning Code to fully comply with State Housing Element Law requirements as administered and enforced by the California Department of Community Development (“HCD”) and will help facilitate housing development and the expansion of affordable housing opportunities in Carson, thereby promoting public health, safety and welfare. See Attachment No. 1 (Ordinance No. 25-2510).

II. RECOMMENDATION
TAKE the following actions:

1. OPEN the Public Hearing, TAKE Public Comment, and Close the Public Hearing; and

2. INTRODUCE for ﬁrst reading, by title only and with full reading waived, Ordinance No. 25-2510, "AN

ORDINANCE OF THE CITY COUNCIL OF THE CITY OF CARSON, CALIFORNIA, AMENDING SECTIONS 9211.3 (DEVELOPMENT REGULATIONS) AND 9211.4 (SUPPLEMENTAL REGULATIONS) OF DIVISION 1 (RESIDENTIAL DISTRICTS) AND SECTIONS 9212.3 (DEVELOPMENT REGULATIONS) AND 9212.4 (SUPPLEMENTAL REGULATIONS) OF DIVISION 2 (MIXED-USE DISTRICTS) OF PART 2 (BASE, OVERLAY AND SPECIAL DISTRICTS) OF THE NEW CARSON ZONING CODE (CHAPTER 1 [ZONING] OF ARTICLE IX [PLANNING AND ZONING] OF THE CARSON

MUNICIPAL CODE), TO MAKE VARIOUS MODIFICATIONS TO ENSURE COMPLIANCE WITH THE STATE HOUSING ELEMENT LAW, INCLUDING GOVERNMENT CODE SECTIONS 65583(c)(1) and 65583.2(h)-(i), AND CONSISTENCY WITH THE CITY’S 2021-2029 HOUSING ELEMENT." (Exhibit No. 1).

III. ALTERNATIVES
TAKE another action the City Council deems appropriate.

IV. BACKGROUND
A. Key Updates and Compliance with State Housing Element Law Timeline:

September 6, 2022: Revised Housing Element approved by City Council after Planning Commission recommendation and HCD feedback.

November 2022: Final version submitted to HCD and received approval after October 15, 2022, triggering a requirement for rezoning actions to meet full compliance, particularly those related to accommodating the City’s Regional Housing needs Allocation (RHNA).

April 4, 2023: City Council adopted the remaining elements of the Carson 2040 General Plan, including the updated Land Use Element which established new land use framework and classiﬁcations. This action necessitated updates to the City's Zoning Ordinance to ensure consistency with the General Plan, as mandated by State law. The ﬁnal, approved version of the 2021-2029 Housing Element is available at https://www.carson2040.com, where it was published in November of 2022 (“Housing Element”).

March 19, 2024: City Council adopted the Phase 1 Zoning Code Update, an amendment to the Carson Zoning Ordinance and Zoning Map via Ordinance No. 24-2405, focusing on residential and mixed-use areas.

Following its adoption, the Phase 1 Zoning Code Update was submitted to HCD for review and a determination of full Housing Element compliance. The Phase 1 Zoning Code Update can also be viewed at https://www.carson2040.com.

May-June 2024: HCD responded with comments indicating that additional changes to the Phase 1 Zoning Code Update were needed to comply with Government Code Sections 65583(c)(1) and 65583.2(h)-(i) based on the date of adoption of the Phase 1 Zoning Code Update.

July of 2024: City staff submitted to HCD the proposed amendments to the Phase 1 Zoning Code Update which are embodied (in substantially similar form) in Ordinance No. 25-2510 (Exhibit No. 1).

April 7, 2025: After reviewing the proposed amendments, HCD conﬁrmed to City staff in a letter and associated emails that the proposed amendments to the Phase 1 Zoning Code Update satisfy the requirements of, and are necessary in order for the City to comply with, Government Code Sections 65583(c) (1) and 65583.2(h)-(i), and accordingly, upon the City’s adoption of the proposed Ordinance and its transmittal to HCD, HCD will grant the City a full, unconditional certiﬁcation of substantial compliance with State Housing Element Law. (See Exhibit No. 1, Ordinance No. 25-2510).

May 13, 2025: Following a duly noticed public hearing, the City's Planning Commission unanimously recommended Council approval of the proposed Ordinance (See Exhibit No. 3).

B. Proposed Phase 1 Zoning Code Changes:

To ensure the City is meeting the requirements of HCD, the following zone text modiﬁcations to the Phase 1 Zoning Code are proposed:

Adds language to Sections 9211.3 (Development Regulations – Residential Districts) and 9212.3 (Development Regulations – Mixed Use Districts), requiring a minimum density of 20 units per net acre for residential development on sites that are identiﬁed in the Housing Sites Inventory (Table C-17) of the City's 2021–2029 Housing Element ("Sites Inventory") to accommodate the City’s very low- or low-income housing need, in accordance with State law (Government Code Section 65583.2(h)-(i)).

As of the date of this report, the Sites Inventory (Table C-17 of the Housing Element, which is available at https://www.carson2040.com), includes only one HDR-zoned site and no MDR-zoned sites, so absent a change to the Sites Inventory to include an MDR-zoned site, this proposed text amendment to the Phase 1 Zoning Code does not affect the MDR zone (which has a stated density range of 10-18 dwelling units per acre per the Phase 1 Code Update).

Adds a new note to Section 9212.3, Mixed-Use Districts Development Regulations Table, to provide that for mixed-use projects on CMX, DMX, or FLX-zoned sites that are identiﬁed in the Sites Inventory to accommodate the City’s very low- or low-income housing need, residential uses must occupy at least two- thirds of the total ﬂoor area of the mixed-use development, in accordance with State law (Government Code Section 65583.2(h)-(i)).

Adds new Subsections (B) to Section 9211.4 (Supplemental Regulations - Residential Districts) and (R) to Section 9212.4 (Supplemental Regulations - Mixed-Use Districts) identifying an Interim Development Impact Fee (IDIF) reduction of 5% that would be available for multifamily residential projects that meet all of the following criteria: (1) they include at least 20% affordable units for lower-income households (as deﬁned by State law); and (2) they are located on residential- or mixed use-zoned sites that are identiﬁed in the Sites Inventory to accommodate the City’s very low- or low-income housing need, in accordance with State law (Government Code Section 65583.2(h)-(i)). This fee reduction is in addition to any other available fee credits, reimbursements, or exemptions under the CMC. The application and approval process for the fee reduction will follow administrative guidelines set by the Community Development Director. These rules will be based as closely as possible on the existing procedures for demolition fee credits in Section 11800 of the Carson Municipal Code. However, a project does not need to involve demolition to qualify for the reduction.

D. Notice: A notice of public hearing for this item was duly issued in the manner required by law on May 14, 2025.

E. Environmental Analysis:

The Ordinance is exempt from the California Environmental Quality Act (“CEQA”) under Section 15061(b)(3) of the CEQA Guidelines, which provides that CEQA only applies to projects that have the potential for causing a signiﬁcant effect on the environment. Where, as here, it can be seen with certainty that there is no possibility that the activity in question would have a signiﬁcant effect on the environment, the activity is not subject to CEQA.

E. Conclusion:

The proposed amendments to the Phase 1 Zoning Code Update were submitted to HCD, which conﬁrmed to City staff in April 2025 that the changes meet State Housing Element Law requirements. The Planning Commission has recommended to approve the proposed Ordinance. Council adoption is necessary to enable the City to obtain full, unconditional certiﬁcation of substantial compliance with State Housing Element Law from HCD, and will ensure consistency of the Phase 1 Zoning Code Update with the City’s 2021–2029 Housing Element, reinforcing the City’s commitment to meeting RHNA requirements and advancing broader housing goals.

V. FISCAL IMPACT
None.

VI. EXHIBITS

1. Ordinance No. 25-2510 - Draft

2. Planning Commission May 13, 2025 Minutes Excerpt

3. Planning Commission May 13, 2025 Staff Report, Planning Commission Resolution No. 25-2885, and Exhibit A thereto (Ordinance Recommended by Planning Commission) Prepared by: McKina Alexander, Acting Planning Manager

Attachments
Ordinance No. 25-2510 - Draft
Exhibit 2 Planning Commission Minutes Excerpt dated 05-13-25 Exhibit 3 Planning Commission Staff Report 5-13-25

Ordinance No. 25-2510

Page 1 ends

Carson City CouncilJune 3, 2025

Carson City Council
June 3, 2025