Agenda packet — Healdsburg City Council, October 2, 2023 (part 2 of 2)

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(PR) and Downtown Commercial (DC) zoning districts, not effectuating the intent of the City Council, and causing confusion amongst the public and business and property owners; and WHEREAS, current City staff has only recently become aware that Ordinance No. 1181 was published more than 15 days after adoption; and
WHEREAS, to the extent that Ordinance No. 1181 did become effective in 2019, despite the publication error, and has not been repealed and replaced by an urgency ordinance, this ordinance repeals and replaces Ordinance No. 1181; and
WHEREAS, the City still desires to limit future hotel development in the Plaza Retail (PR) and Downtown Commercial (DC) zoning districts; and
WHEREAS, the City has received public feedback regarding excessive traffic, noise, and foot traffic as well as lack of sufficient parking in the Plaza Retail (PR) and Downtown Commercial (DC) zoning districts as a result of continued development of large hotel projects; and WHEREAS, the City desires to preserve, protect and enhance the City’s small-town character and unique quality of life, as evidenced in Healdsburg 2030 General Plan Guiding Principles 1(F), 2(A), and 5(C), Goal LU-E, and Policies LU-D-2 and ED-B-2; and WHEREAS, additional hotel rooms in the PR and CD zones would negatively impact the economic vitality of the community by driving out small businesses and decreasing opportunity for local residents to enjoy the downtown area; and
WHEREAS, the community has understood the provisions of Ordinance No. 1181 to have been in place since January 2019; and
WHEREAS, the proposed amendments to Section 20.08.145, Section 20.28.020, and Section 20.28.310, and the creation of a new Section 20.20.090 are intended to further the City’s longstanding policy of regulating land use types, particularly in its downtown area; and WHEREAS, the Planning Commission, at its October 30, 2018 meeting, made the following findings in support of the proposed amendments:

A. The Land Use Code amendments are consistent with the Healdsburg 2030 General Plan including the Goals, Policies and Implementation Measures of the Land Use and Economic Development Elements of the adopted General Plan in that:

1. The amendments further Policy LU-D-2 and Policy ED-B-2 which “seek to provide a diversity of uses within the Downtown that serve both residents and visitors and shall avoid an over-concentration of a single type of use,” in that the proposed amendments will limit the number and size of future hotels within the Downtown area and protect existing hotels and commercial businesses within the downtown by avoiding an over-concentration of hotels within the downtown.

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2. The City has not identified any conflicts with any Goals, Policies, Programs or measures of the Healdsburg General Plan 2030.

B. The amendments remain consistent with all of the Land Use Code, Objectives A through R listed in Section 20.04.010, given that the proposed amendments will continue to protect and promote the public health, safety and general welfare of the community by providing standards that are clear and logical, and promote a mix of land uses that serve the needs of both residents and visitors.

C. The Planning Commission has conducted a public hearing on the draft Land Use Amendments with hearing notices given as prescribed in Section 20.28.080, including newspaper publication at least 10 days prior to the scheduled hearing date.

D. The amendments are exempt from environmental review under the provisions of the California Environmental Quality Act (“CEQA”) given that the proposed amendments do not have potential for causing a significant effect on the environment and therefore are not subject to review pursuant to CEQA Guidelines Sections 15061(b)(3).

WHEREAS, based upon the Planning Commission’s findings and recommendation for adoption in 2018, and the additional findings herein, the City Council determines that the revisions are consistent with the General Plan including the Goals, Policies and Implementation Measures of the Land Use Element and the Economic Development Element of the adopted General Plan, and as amended the revisions would be internally consistent with all other provisions of the Municipal Code; and
WHEREAS, the City Council held a duly noticed public hearing on December 3, 2018, at which time it reviewed the proposed amendments and considered all public comments on the revisions and related CEQA exemption for Ordinance No. 1181; the Council then adopted Ordinance No. 1181 at a public meeting on December 17, 2018; and WHEREAS, the City Council held a duly noticed public meeting on September 18, 2023, at which time it again reviewed the proposed amendments, and considered all public comments on the revisions and related CEQA exemption.

NOW, THEREFORE, the City Council of the City of Healdsburg does ordain as follows:

Section 1. Findings.

The above recitals are hereby declared to be true and correct findings of the City Council of the City of Healdsburg.

Section 2. Enactment.

To the extent that Ordinance No. 1181 became effective in 2019, and has not yet been repealed and replaced by an urgency ordinance, that ordinance is repealed in its entirety and replaced in its entirety with this ordinance.

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Section 20.08.145, Table 10, is amended as follows:

20.08.145 Permitted and conditionally permitted uses: PR, CD, and CS Districts The following permitted and conditionally permitted uses may be allowed in the PR, CD and CS Districts. Chapter 20.28 HMC, Article V describes the procedures for obtaining a conditional use permit.

Table 10 Permitted and conditionally permitted uses: PR, CD and CS Districts Permitted (P) and Conditionally Permitted (C)
Uses PR CD CS Specific Use Regulations
Residential Uses
Accessory dwelling unit P P P HMC 20.20.010
Day care, general -- C C
Day care, limited -- P P
Homeless shelters -- -- P
Multifamily dwellings located on the same site as a
commercial use – above ground floor C P P
Multifamily dwellings located on the same site as a
commercial use – any floor -- P P
Residential care, general -- C C
Residential care, limited -- P P
Single-room occupancy dwellings located on the same
site as a commercial use – above ground floor C P P
Single-room occupancy dwellings located on the same
site as a commercial use – any floor -- P P
Supportive housing P P P
Transitional housing P P P
Vacation rental -- C --
Retail Trade and Services
Ambulance service -- -- P
Antique car display and sales -- C P
Antique sales – above ground floor P P C
Antique sales – ground floor C P C
Art galleries and picture framing with art sales P P P
Arts and crafts schools -- P P

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Permitted (P) and Conditionally Permitted (C)
Uses PR CD CS Specific Use Regulations
Arts, crafts and hobby stores, including instructional
classes as an accessory use P P P
Automobile rentals -- -- P
Automobile washing (self-service) -- -- P
Automotive repair -- -- C
Automotive sales and service, new and used, with auto
service -- -- P
Automotive service stations, including smog testing,
minor repair (tune-ups and brake repair only), towing
services, vehicle storage and mini-markets
-- -- C
Automotive supply stores -- P P
Automotive upholstery shops -- -- C
Bakeries, retail P P P
Banks, savings and loans, thrift and loans, credit
unions, including automated teller machines and drivethrough facilities-- C C Banks, savings and loans, thrift and loans, credit
unions, including automated teller machines (no drivethrough)C P P Barber shops/beauty shops – above ground floor P P P
Barber shops/beauty shops – ground floor -- P P
Bars and cocktail lounges C C C HMC 20.20.075
Beer and wine sales (off-premises consumption),
ancillary to mini-market retail sales contained within a service station
-- -- C HMC 20.20.075
Bicycle sales and repair shops, including rentals -- P P Blueprint and photo reproduction shops -- P P
Boat sales and service -- -- P
Bookstores and newsstands – above ground floor P P P
Bookstores and newsstands – ground floor C P P
Bowling alleys -- -- P
Building material sales -- -- C
Bus depots C C C

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Permitted (P) and Conditionally Permitted (C)
Uses PR CD CS Specific Use Regulations
Cabinet shops -- -- C
Cannabis Storefront Retailer (Dispensary) -- P P HMC 20.20.095 Cannabis Microbusiness (without cultivation) -- P P HMC 20.20.095 Card and stationers’ stores P P P
Carnivals and circuses, temporary -- -- C
Catering shops (food to go only) -- P P
Christmas tree sales lots, temporary P P P
Clothing and shoe establishments, including clothing
sales (new merchandise only), tailor shops, and
dressmaking establishments
P P P
Computer retail sales -- P --
Consignment sales with incidental sales of used goods
and clothing -- P P
Contractors’ equipment rental yards & equipment
rental yards -- -- C
Contractors’ shops with no outdoor storage of heavy
equipment -- -- P
Delicatessens and gourmet food sales with incidental
catering P P C
Dental labs -- P P
Department stores -- P P
Dry cleaners and laundries -- P P
Electronic games centers (4 or more games) -- C C
Fabric shops P P P
Farmers markets C C C
Firearm dealers -- -- C HMC 20.20.105
Floor covering and drapery sales -- C P
Florists, including outdoor sales P P P
Food and cold storage lockers -- C P
Food stores over 3,500 square feet in retail sales -- P P Food stores up to 3,500 square feet in retail sales C P P Furniture repair -- P P

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Permitted (P) and Conditionally Permitted (C)
Uses PR CD CS Specific Use Regulations
Furniture stores, retail P P P
Gift shops P P P
Glass shops (glaziers) -- -- P
Hardware, paint and wallpaper stores, with no firearm
sales -- P P
Hardware, paint and wallpaper stores with firearm
sales -- -- C HMC 20.20.105
Health clubs, gymnasiums and dance studios -- C P
Home electronics and household appliance stores,
including television, stereo, radio, telephone,
computer and related sales (includes repair and
installation services)
-- P P
Hotels, extended stay hotels and motels C C -- HMC 20.20.090 Ice cream parlors, soda fountains and candy stores P P P Interior furnishing and accessory shops P P P
Jewelry sales and repair, including watch and clock
repair P P P
Kennels -- -- C
Kitchenware shops P P P
Laboratories -- C P
Laundries – self-service -- P P
Linen supply services -- -- P
Liquor, beer and wine sales – off-premises
consumption C C C HMC 20.20.075
Live-work facilities -- P P
Locksmiths -- P P
Machinery sales, service, rental -- -- P
Manufacturing/processing – light; provided, that all of the conditions prescribed by Chapter 20.24 HMC,
Article I, are met, and that no motor power other than
electrically operated motors shall be used. The
horsepower of any single motor shall not exceed five
horsepower and the total horsepower of all such
motors on the site shall not exceed 25 total
-- C C

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Permitted (P) and Conditionally Permitted (C)
Uses PR CD CS Specific Use Regulations
horsepower. This does not include air conditioning
equipment.

Massage establishments – above ground floor P P P
Massage establishments – any floor -- P P
Medical and dental clinics -- -- P
Mortuaries -- C C
Motorcycle sales and service -- C P
Music and dance entertainment clubs -- P C
Musical instrument sales, repair and lessons; and
recorded music sales – above ground floor P P P
Musical instrument sales, repair and lessons; and
recorded music sales – ground floor C P P
Nightclubs C C C HMC 20.20.075
Nurseries and garden supply stores -- C P
Office equipment sales and service -- P P
Offices – professional, administrative and business,
including chiropractor, insurance, real estate and
financial offices, but excluding medical and dental
offices – any floor
-- P P
Offices – professional, administrative and business,
including chiropractor, insurance, real estate and
financial offices, but excluding medical and dental
offices – above ground floor

P -- --
Offices – psychologist, psychiatrist, counseling and
therapy -- P P
Optician and optometrist shops -- P P
Outdoor vendors on private property C C --
Parking lots and parking garages C P P
Patio and garden furniture and accessories shops -- P P Pet shops, including pet grooming -- P P
Pharmacies and drugstores C P P
Photography shops, studios and photo supply stores C P P Picture framing shops -- P P

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Permitted (P) and Conditionally Permitted (C)
Uses PR CD CS Specific Use Regulations
Plumbing supply shops -- C P
Pool and billiards halls -- C P
Pool and spa sales and service -- -- P
Post office and private mail services -- C P
Pottery and woodworking shops -- -- P
Printing, lithography and engraving -- C P
Public information centers – indoor P P P
Public utility installations, including public service
pumping stations, power stations and substations,
equipment buildings and installations
-- C C
Radio and television broadcast and recording studios -- C C Radio, television and stereo sales and service -- P P
Recreational equipment rental -- -- P
Recreational vehicle sales, services, repair and storage -- -- P Residential visitor lodging -- C C
Restaurants, cafes and eating establishments, indoor
and outdoor eating, including sale of alcoholic
beverages as an ancillary use and indoor music with no
sound amplification. Amplified sound requires a
Conditional Use Permit.

P P P
Restaurants, drive-in, walk-up and drive-through -- -- C Retail warehouses over 6,000 square feet of floor area -- -- C Retail warehouses under 6,000 square feet of floor area -- -- P Secondhand stores and pawn shops -- C C
Shoe repair -- P --
Sign painting -- C P
Skating rinks (within building) -- -- P
Spa, day
• Above ground floor
• ground floor
C
--
P
P
P
P
Spa, overnight P P --

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Permitted (P) and Conditionally Permitted (C)
Uses PR CD CS Specific Use Regulations
Sporting goods sales, with rental as an accessory use,
with no firearm sales -- P P
Sporting goods sales, with rental as an accessory use,
with firearm sales -- -- C HMC 20.20.105
Supermarkets (over 3,500 square feet of retail sales
area) -- P P
Tasting room C C -- HMC 20.20.075
Theaters and auditoriums C C C
Tire sales, not including tire recapping -- -- P
Tobacco and pipe shops P P P
Toy stores P P --
Travel agencies – above ground floor P P P
Travel agencies – ground floor C P P
Upholstery shops -- C C
Vacation timeshares -- -- --
Variety stores and dry goods -- P P
Vending machine service -- -- P
Veterinarian offices and small animal hospitals -- -- C Recreation, Education and Public Assembly
Churches and other religious institutions -- C C
Private clubs, fraternal lodges and meeting halls C C C Private museums P C --
Accessory Uses
Accessory structures and uses located on the same site
as a permitted or conditional use P P P
-- = not permitted
Section 3. A new Section 20.20.090, Hotel, Extended Stay Hotel, Motel, is added as follows:

20.20.090 Hotel, Extended Stay Hotel, Motel
A. Purpose.

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The purpose and intent of this section is to preserve the small-town character of the City within the Plaza Retail (PR) District and Downtown Commercial (CD) District, and to retain sufficient space within said Districts for persons to establish small and locally serving businesses by limiting the size and location of a new motel, hotel or extended stay hotel (“hotel”), as defined in HMC §20.28.310 in order to avoid an over-concentration of hotel uses within the downtown.

B. Application.

The following requirements shall apply to all applications for a conditional use permit to construct and establish a new hotel or to expand an existing hotel located within the PR District and CD District after the effective date of the ordinance codified in this section.

C. Nonconforming uses.

Any hotels that add guest rooms in excess of 67 rooms within the PR District shall be nonconforming. All current hotels in the CD District that include in excess of 5 guest rooms or, when combined with other hotels on the same block-face, contain more than 5 guest rooms per block-face, shall be nonconforming as to the number of guest rooms. Existing hotels that become nonconforming as an effect of these revisions may add no additional guest rooms.

This provision shall not affect an applicant’s ability to apply for permits to expand, intensify, or add any other use. In addition, regulations per HMC 20.28.020 and 20.28.030 further describe non-conforming uses and structures.

D. Conditional Use Permit Requirement.

Any person desiring to construct and establish a new hotel or to expand an existing hotel in the PR District or CD District must obtain a conditional use permit in accordance with HMC Chapter 20.28, Article V.

E. Conditional Use Permit Findings: PR District.

In addition to the findings required by HMC §20.28.165 in connection with the approval of an application for a conditional use permit for a hotel within the PR District, the Planning Commission shall make the following finding: The addition of the number of hotel guest rooms or suites proposed by the application, when added to the then currently existing number of hotel guest rooms or suites, shall not exceed 67 hotel guest rooms or suites within the entire PR District.

F. Conditional Use Permit Findings: CD District.

In addition to the findings required by HMC §20.28.165 in connection with the approval of an application for a conditional use permit for a hotel within the CD District, the Planning Commission shall make all of the following findings:

1. The proposed project does not include in excess of five (5) hotel guest rooms or suites.

If the proposed project would expand an existing hotel, the total number of hotel guest rooms or suites within the hotel shall not exceed five (5) hotel guest rooms or suites.

2. The addition of the proposed number of hotel guest rooms or suites, when added to the number of existing hotel guest rooms or suites, shall not exceed five (5) total hotel guest

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rooms or suites per block-face, unless separated by 500 feet or more. For a building that has frontage on two or more streets (i.e., through lot or corner lot), the primary business frontage shall be the narrower street frontage of the corner lot, consistent with the definition of “Lot line, front,” in HMC §20.28.310. In the event that there is no narrower street frontage, the primary business frontage shall be determined by the building address.

3. The proposed hotel rooms are located behind or above retail or lobby space on a primary street frontage.

4. The proposed hotel does not front on a residential zoning district.

5. Parking required by Chapter 20.16 HMC, Article VIII shall be provided on-site.

6. Accessory uses to the hotel such as meeting rooms or guest event spaces shall be subordinate to the hotel use.

7. Residential units shall not be converted into hotel rooms.

Section 4. Section 20.28.020, Alterations and additions to nonconforming uses, structures and signs, is amended as follows:

20.28.020 Alterations and additions to nonconforming uses, structures and signs A. No structure, the use of which is nonconforming, and no nonconforming sign, shall be moved, altered, or enlarged unless required by law, or unless the moving, alteration, or enlargement will result in the elimination of the nonconformity, except that:

1. A nonconforming residential use or structure located in a residential, office or commercial district and single-family residences in an industrial district may be moved, altered, or enlarged if destroyed by fire, acts of God, or by the public enemy, provided that the number of dwelling units is not increased.

2. A nonconforming hotel use or structure located in a commercial district may be altered or replaced if destroyed by fire, acts of God, or by the public enemy, provided that the number of hotel rooms is not increased.

B. No structure partially occupied by a nonconforming use shall be moved, altered, or enlarged in such a way as to permit the enlargement of the place occupied by the nonconforming use, except as permitted in this section.

C. No nonconforming use shall be enlarged or extended in such a way to occupy any part of the structure or site which it did not occupy on the effective date of this Title or of the amendment thereto that caused it to become a nonconforming use, or in such a way as to displace any conforming use occupying a structure or site, except as permitted in this section.

D. No nonconforming structure shall be moved, altered, enlarged or reconstructed so as to increase the discrepancy between existing conditions and the standards of coverage, front yard,

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side yards, rear yard, height of structures, distances between structures, courts, or usable open space prescribed in the regulations for the district in which the structure is located.

E. The nonconforming use of a structure or site shall not be changed to another nonconforming use.

F. No use which fails to meet the required conditions for the district in which it is located shall be enlarged or extended or shall have equipment replaced unless the enlargement, extension, or replacement will result in the elimination of nonconformity with required conditions.

Section 5. Section 20.28.030, Restoration of damaged structure, is amended as follows:

20.28.030 Restoration of damaged structure
The following regulations apply regarding restoration of a damaged structure:

A. Whenever a structure that does not comply with the standards of coverage, front yard, side yard, rear yard, height of structures, distances between buildings, courts, or usable open space prescribed in the regulations for the district in which the structure is located, or the use of which does not conform with the regulations for the district in which the structure is located, is destroyed by fire or other calamity, by act of God, or by the public enemy to the extent of 50 percent or less, the structure may be restored and the nonconforming use may be resumed, provided that the restoration is started within one year and diligently pursued to completion.

B. Whenever a structure that does not comply with the standards of coverage, front yard, side yards, rear yard, height of structures, distances between structures, courts, or usable open space prescribed in the regulations for the district in which it is located, or the use of which does not conform with the regulations for the district in which it is located, is destroyed by fire or other calamity, by an act of God, or by the public enemy to an extent greater than 50 percent, or is voluntarily razed or is required by law, the structure shall not be restored, except in full conformity with the regulations for the district in which it is located, and the nonconforming use shall not be resumed. Notwithstanding the above, a nonconforming residential structure located in a residential, office or commercial district and single-family residences in an industrial district may be moved, altered, enlarged, or replaced if destroyed by fire, acts of God, or the public enemy, provided that the number of dwelling units is not increased. Nonconforming multi-family housing located in an Industrial District that is destroyed may only be replaced if the findings set forth in Government Code Section 65852.25 can be met as determined by the planning commission.

Further, notwithstanding the above, a nonconforming hotel structure with more than five (5) guest rooms, located in the Downtown Commercial (CD) district, may be altered or replaced and the hotel use resumed if destroyed by fire, acts of God, or the public enemy, to an extent greater than 50 percent, provided that the number of hotel rooms is not increased from the use preceding the damage.

C. The extent of damage or partial destruction shall be based upon the ratio of the estimated cost of restoring the structure to its condition prior to such damage or partial destruction to the

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estimated cost of duplicating the entire structure as it existed prior thereto. Estimates for this purpose shall be made by or reviewed and approved by the planning and building director.

Section 6. The following words and terms from Section 20.28.310 Definitions are proposed to be deleted:

Motel, hotel, extended stay hotel. A structure or portion thereof or a group of attached or detached structures containing completely furnished individual guest rooms or suites with toilet and bathing facilities, occupied on a transient basis for compensation, in which no more than 40 percent of the individual guest rooms and suites contain kitchens or cooking facilities.

Section 7. The following words and terms are proposed to be added to Section 20.28.310 Definitions:

Hotel, extended stay hotel, motel. A commercial business with guest rooms or suites, with or without kitchen facilities, rented to the general public for transient lodging (fewer than 30 days).

Hotels typically include a variety of services in addition to lodging; for example, restaurants, meeting facilities, personal services, etc. May also include accessory guest facilities such as swimming pools, tennis courts, indoor athletic facilities, accessory retail uses, etc.

Section 8. The following words and terms from Section 20.28.310 Definitions are proposed to be amended:

Vacation rental. The rental/letting of a residential unit, including bedroom(s), kitchen and bath, for fewer than 30 days for transient lodging purposes and with no on-site management.

Section 9. Applicability.

Hotel projects for which an application has already been submitted and deemed complete by the Planning Department as of September 18, 2023 shall be exempt from the provisions of this ordinance.

Section 10. Environmental Compliance.

The proposed amendments to the Municipal Code are exempt from the California Environmental Quality Act (CEQA) pursuant to CEQA Guidelines section 15061(b)(3), which applies to any action where it can be seen with certainty that there is no possibility that the project may have a significant effect on the environment. The proposed amendments will not allow for, or encourage any more development than is already anticipated under the City's existing General Plan, or otherwise allow for or promote physical changes in the environment and therefore it can be seen with certainty that there is no possibility that the proposed amendments to existing zoning standards may have a significant effect on the environment.

Section 11. Severability.

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If any provision of this ordinance or the application thereof to any person or circumstance is held invalid, the remainder of the ordinance and the application of such provision to other persons or circumstances shall not be affected thereby.

Section 12. Effective Date and Publication.

This Ordinance of the City of Healdsburg shall be effective 30 days after passage pursuant to Government Code section 36937. Before expiration of fifteen (15) days after its passage, this Ordinance or a summary thereof as provided in Government Code section 36933, shall be published at least once in a newspaper of general circulation published and circulated in the City of Healdsburg, along with the names of the City Council members voting for and against its passage.

PASSED, APPROVED, AND ADOPTED by the City Council of the City of the Healdsburg on the __th day of __________, 2023, by the following vote:

AYES: Councilmembers: ()
NOES: Councilmembers: ()
ABSENT: Councilmembers: ()
ABSTAINING: Councilmembers: ()
SO ORDERED: ATTEST:
_____________________________________
Ariel Kelley, Mayor
______________________________________
Raina Allan, City Clerk
Dated:

I, Raina Allan, City Clerk of the City of Healdsburg, do hereby certify that the foregoing is a full, true, and correct copy of Ordinance No.XXXX passed and adopted by the Healdsburg City Council on the ___th day of _________, 2023.

Raina Allan, City Clerk

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CITY OF HEALDSBURG

CITY COUNCIL AGENDA STAFF REPORT
MEETING DATE: October 2, 2023
SUBJECT: Vehicle Miles Traveled (VMT) Implementation Guidelines for Evaluating Transportation Impacts Under the California Environmental Quality Act (Senate Bill 743)
PREPARED BY: Ellen McDowell, Senior Planner
STRATEGIC INITIATIVE(S):

Establish Proactive Policies/Programs to Continue to Promote Economic Diversity & Sustainable Growth
RECOMMENDED ACTION(S):

Adopt a Resolution of the City Council establishing local Vehicle Miles Traveled (VMT) Implementation Guidelines in accordance with the Governor’s Office of Planning and Research (OPR) Guidelines for conducting transportation analyses pursuant to the California Environmental Quality Act (CEQA), establishing CEQA thresholds of significance related to VMT, and identifying VMT screening criteria and mitigations to bring the City into compliance with Senate Bill 743.

BACKGROUND:

In 2013, Senate Bill (SB) 743 established a reform process to the California Environmental Quality Act (CEQA) that resulted in a major change to the CEQA Guidelines (Section 15064.3); replacing the level of service (LOS) metric with a vehicle miles traveled (VMT) metric when assessing transportation related environmental impacts for discretionary projects by July 1, 2020.

Vehicle miles traveled is defined in CEQA Guidelines Section 15064.3 as the amount and distance of automobile travel attributable to a project. The shift from LOS to VMT focuses on regional traffic patterns and reducing greenhouse gas (GHG) emissions to achieve statewide GHG emission reduction goals per SB 375.

Reliance on a VMT metric instead of LOS better aligns transportation impact analyses with the State’s GHG emission reduction goals. Senate Bill 32 (2016) requires California to reduce GHG emissions 40 percent below 1990 levels by 2030, and Executive Order B-16-12, signed by Governor Brown, provides a target of 80 percent below 1990 emissions levels for the transportation sector by 2050. The transportation sector has three primary means of reducing GHG emissions: increasing vehicle efficiency, reducing fuel carbon content, and reducing the

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amount of vehicle travel. Half of the California’s GHG emissions come from the transportation sector, therefore reducing VMT is an effective climate strategy.

The Governor’s Office of Planning and Research (OPR) supports the implementation of SB 743 by providing resources including the Technical Advisory on Evaluating Transportation Impacts in CEQA (Technical Advisory, 2018). OPR recommends that jurisdictions replace LOS with VMT based metrics and provides guidance on how to accomplish this. This shift will better align transportation impact analysis and mitigation outcomes to reduce greenhouse gas emissions, encourage infill development, and improve public health. Caltrans has published a Draft Transportation Impact Study Guide (TISG) (February 2020) that endorses the OPR Technical Advisory methodology and thresholds (Page 8). This sets the expectation that local agencies will use the OPR recommended VMT impact thresholds for all land use plans and projects. Cities can still use LOS within the local development review process to inform site access and traffic operations decisions, but LOS cannot be used to evaluate CEQA impacts or mitigations.

VMT measures the amount of driving produced by a project and provides a measure of travel efficiency of a land use project. For most types of projects, VMT-based analysis offers a streamlined approach that saves jurisdiction staff time and provides clarity for the public and land developers. The shift to VMT is intended to help achieve climate commitments, preserve the environment, improve health and safety, create sustainable communities, encourage more efficient use of the transportation network, and provide more travel choices for each jurisdiction, as well as for the region and state. As a lead agency, Healdsburg must make several key policy decisions to comply with SB743.

On February 1, 2023, the City of Healdsburg was one of six cities in the Bay Area selected to receive 1:1 technical assistance from ABAG/MTC on VMT Policy adoption. Staff has been working with Fehr and Peers, a transportation consultant, on the steps to implement VMT policies for Healdsburg.

On September 12, 2023, the Planning Commission held a public hearing, received public comment and adopted a Resolution recommending that the City Council adopt Vehicle Miles Traveled (VMT) Policies for the City of Healdsburg.

VMT IMPACT SIGNIFICANCE THRESHOLDS:

SB 743 changes the focus of transportation impact analysis in CEQA from measuring impacts to drivers, to measuring the impact of driving on the environment. OPR has produced technical guidance for lead agencies that proposes thresholds for typical land use projects and transportation projects, as well as several screening criteria. Thresholds of significance identify whether a project’s effect on VMT rises to the level of requiring mitigation. OPR in its Technical Advisory noted that a threshold of 15% below a baseline value would be reasonable; this threshold varies based on the baseline chosen. Similar to the metrics, the thresholds of significance also vary by project type. These recommended thresholds of significance are as follows:

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A land use project will be considered to have a significant impact on the environment if:
• Residential. The home-based VMT per resident generated by the project exceeds a level of 15 percent below the nine-county Bay Area regional average for homebased VMT per resident. • Office/Employment. The vehicle miles per trip from home to work (home-basedwork VMT) per worker generated by the project exceeds a level of 15 percent below the nine-county Bay Area regional average home-based-work VMT per worker.
• Retail and Other Land Uses. The project results in a net increase in VMT within its sphere of influence.

The baseline for the thresholds should be set at the time that the Notice of Preparation for the CEQA analysis is released. Projects resulting in a significant and unavoidable impact versus the baseline require additional VMT analysis.

Figure 1 below shows the Residential VMT Per Capita Screening Map that identifies areas in the City that are exempt from VMT analysis. These include sites that have been pre-screened using the SCTA travel model as amended from time to time based on updated development data from the City. Pre-screened areas are shown in green and have been determined to result in 15 percent or below the regional average for VMT per capita established for that land use designation if built consistent with the General Plan Land Use Plan.

Figure 2 below shows Employment VMT Per Worker Screening based on VMT per worker that identifies areas in the City that are exempt from quantitative analysis. These include sites that have been pre-screened through citywide VMT analysis using the Sonoma County Transportation Authority (SCTA) travel model as amended from time to time based on updated development data from the City. Pre-screened areas are shown in green and have been determined to result in 15 percent or below the regional average for VMT per capita established for that land use designation if built consistent with the General Plan Land Use Plan.

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Figure 1: Residential VMT Screening Figure 2: Employment VMT Screening

Staff recommends adopting OPR’s guidance as written due to the limited number of projects that would require VMT analysis within the City. Figure 1 and Figure 2 above demonstrate the residential and employment VMT screening results. OPR Recommendations are listed in the table below showing the criteria for significant impacts.

Table 1: OPR Threshold Recommendations
Element of
Impact
Criteria
OPR Recommendation
Threshold:

VMT
Reduction
from Baseline
15% Below Baseline VMT per
Capita
Threshold:

Project Effect
on VMT
No increase in Regional VMT
Baseline Regional Average (Region: MTC 9-
County Region)
Residential Home Based VMT per Resident
Reduction from Threshold
Office / R&D /
Light
Industrial
Home Based Work VMT per
Employee Reduction from
Threshold
Retail Project Effect on regional VMT

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VMT is calculated and forecasted with a travel demand model using an Origin-Destination methodology, which can estimate the total number and length of vehicle trips for a given geographic area. Using a travel demand model is typically preferred over other methods because the travel demand model is better able to account for both project-generated VMT and the project’s effect on total areawide VMT, both of which are important in CEQA analysis.

There are two primary travel demand models available for the purposes of VMT analysis in Sonoma County; the Metropolitan Transportation Commission (MTC) model and the Sonoma County Transportation Authority (SCTA) model. The SCTA model includes a detailed representation of Sonoma County and its cities’ transportation network and land use patterns, and is the model typically used for most land use project specific applications for jurisdictions in Sonoma County.

OPR recommends several screening criteria designed to help jurisdictions determine types of projects for which a VMT impact is unlikely, even if it may otherwise not meet the criteria set for significant impacts.

The OPR guidance recommends that projects be presumed to have a less than significant impact on VMT if any of the following are true:
• The project is located within ½ mile of high-quality transit (either a rail station such as the planned Healdsburg SMART station, or a bus stop with service at least every 15 minutes during the AM and PM peak periods)
• The project is located in an area where existing VMT per capita meets the VMT thresholds (e.g., 15% below existing rates of VMT if that threshold is selected) • The project is local-serving retail / public facilities (grocery store, neighborhood school, library, drug store, dry cleaners, gym, etc.) not exceeding 30,000 square feet in size or 10,000 square feet for general retail.
• The project is small and generates fewer than 110 daily vehicle trips. • The project consists of 100% affordable housing.

However, projects are not eligible for location-based screening (based on transit proximity or location in a low VMT area) if any of the following are true:
• Project is low density (<0.75 FAR).
• Project provides more parking than is required by code. • Project replaces existing affordable housing units with a smaller number of market rate units.
• Project is inconsistent with Plan Bay Area.

Table 2: OPR Screening Recommendations
OPR Screening Recommendation Staff Recommended Metric
Project is located within ½ mile of high-quality transit service (defined as a rail station or a bus stop with a line providing service at least every 15 minutes during peak hours).

Project is located within ½ mile of high-quality transit service.

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Project is located in a Traffic Analysis Zone (TAZ) for which existing VMT per capita (for the appropriate
metric) is at least 15 percent below the regional
average.

Project is located in a TAZ for which existing VMT
per capita is at least 15 percent below the regional
average.

Project consists of 100% affordable housing Project consists of 100% affordable housing Project consists of local-serving retail (grocery store, drug store, gym, etc.) not exceeding 30,000 square feet and 10,000 square feet for general retail.

Project consists of local-serving retail (grocery store, drug store, gym etc.) not exceeding 30,000 square feet
and 10,000 square feet for general retail.

Projects are not eligible for screening based on transit proximity or location in a low VMT area if:
• They provide more parking than required by
code.
• They are less than 0.75 FAR.
• They are inconsistent with Plan Bay Area.
• They replace affordable units with a smaller
number of market rate units.

Adjustment for cities with parking maximums
rather than minimums: Projects are ineligible for
screening if they provide more parking than indicated
by current rates of demand or than indicated by
ITE Parking Generation Manual.

Adjustment for high-density areas: Projects are
ineligible if they are less dense than the existing area.

VMT CALCULATION METHODS:

The most common method of calculating the required VMT metrics is through a travel forecasting model. A travel forecasting model uses specialized software and is designed to reflect the interactions between different land use types and roadway elements within a larger area. The travel model used to assess projects in Healdsburg is the Sonoma County Travel Model, which is maintained by the Sonoma County Transportation Authority and used for countywide and local project and planning analyses.

In some cases where a travel model is not available or not appropriate, VMT can be estimated using sketch models or spreadsheet tools. VMT may also be estimated directly by multiplying the number of trips by an average trip length. Trips can be estimated using the results of local trip generation surveys or trip generation rate data published by the Institute of Transportation Engineers (ITE). Trip lengths can be extracted from models, from standardized averages, or travel pattern data from the regional or sub-regional planning organization. Using trip length averages does not consider changes to the roadway network, traffic congestion, or the project’s potential effects on overall travel patterns. These non-model methods can be used to estimate project generated VMT for small projects that would “get lost in a model.” Staff recommends the use of a travel model for projects large enough to be accurately represented in that model. Small and medium projects that are unlikely to have a large effect on jurisdiction-wide travel patterns are unlikely to require use of a model; but large projects that may cause other shifts should perform a new model run. In Healdsburg, use of the SCTA Sonoma County Travel Model is most appropriate for this analysis. For smaller projects, use of a non-model “accounting method” is more appropriate due to their scale and ease of use. One potential planning tool that may be appropriate for most small- to medium-sized projects is the SCTA Sonoma County VMT Mitigation and Reduction Calculator Tool. Regardless of the approach used, a model run may still be appropriate to calculate total VMT and VMT on local roadways for use in the Greenhouse Gas and Air Quality CEQA topic areas.

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In Healdsburg, we recommend that projects utilize the SCTA Sonoma County Travel Model for larger projects and trip generation or trip length calculations for smaller projects.

VMT MITIGATION:

VMT mitigation requires reducing the number and distance of vehicle trips generated by a particular project. This is in contrast to mitigation under congestion-based metrics such as LOS, whereby congestion impacts are mitigated through adding capacity; in some cases, these capacity improvements induce driving, and thus lead to more VMT being generated.

VMT impact mitigation strategies generally take the form of Transportation Demand Management (TDM) measures. TDM measures include strategies related to parking, transit usage, encouraging a mix of land uses on site, and promoting the use of active transportation and higher-occupancy vehicle modes (e.g. carpooling and transit). TDM can be applied on a projectby-project basis, or on a community-scale as part of off-site mitigation through a city, county, or regional VMT mitigation program. Unless a program is established, most projects that result in VMT impacts would need to apply TDM strategies on a project-by-project basis.

Lead agencies must demonstrate the effectiveness of the selected mitigation strategies. For example, under congestion-based analyses, one could demonstrate the effectiveness of adding capacity by re-running the traffic operations model with the added capacity to determine the reduction in congestion after implementation of the improvement. The California Air Pollution Control Officers Association (CAPCOA) handbook
(https://www.caleemod.com/handbook/full_handbook.html) represents the current state of practice for California communities and developers to in quantify VMT reductions associated with mitigation measures. Using the latest research, the handbook’s authors outline different VMT mitigation measures and how to estimate their effectiveness in individual jurisdictions.

Consistent with this guidance, Sonoma County has developed a tool that estimates the effectiveness of locally appropriate TDM strategies on VMT and provides guidance on TDM program implementation. Statewide tools such as TDM+ (an excel based VMT mitigation calculator) and additional guidance on land use and transportation project mitigation are available from Caltrans (look under the “Tools” tab):
https://dot.ca.gov/programs/sustainability/sb-743/sb743-resources.

TDM measures are more effective in contexts that are dense, mixed-use, transit-oriented, and have amenities and services that are accessible by walking and bicycling. Therefore, in more suburban contexts, it may not be feasible to reduce VMT to less-than-significant levels through on-site TDM measures alone. Given that VMT is regional in nature, the reduction of VMT through off-site measures may be a feasible strategy to reduce VMT to less-than-significant levels. City, county, or regional VMT mitigation programs could adopt AB 1600 compliant transportation impact fees, in-lieu fee programs, and mitigation exchanges or banks to fund VMT reducing projects and offset project generated VMT. However, there are currently few local examples of VMT mitigation programs, and they require support from legal, transportation, and finance experts. MTC is currently investigating pilot programs that could be applied to other jurisdictions and several counties are investigating whether a countywide VMT mitigation

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program would be more appropriate. For more information on VMT mitigation fee programs, see the August 2022 UC Berkeley white paper: https://www.law.berkeley.edu/wpcontent/uploads/2022/08/Implementing-SB-743-August-2022.pdf.

As with any CEQA mitigation measure, TDM measures are subject to reporting and monitoring per Section 15097 of the CEQA guidelines. In general, if professional guidance and statewide or county tools are used to quantify the reduction, a lead agency may, for instance, require a report attesting to inclusion of all relevant TDM measures at the time of project occupancy, along with regular monitoring in which the project sponsor or property manager indicates continued operation of TDM programs.

Staff recommends utilizing the SCTA VMT Mitigation and Reduction Calculator, SCTA Travel Model, and Caltrans Guidance, to support VMT mitigation based on project type.

ENVIRONMENTAL STEWARDSHIP:

VMT Reduction has a direct correlation to reduced greenhouse gas emissions and other air pollutants, thus reducing the impact of climate change.

ALTERNATIVES:

After public comment and deliberation, the City Council may consider alternatives to address any issues raised or propose revisions to the policies.

FISCAL IMPACT:

The recommended action related to VMT policies will not result in a direct fiscal impact to the City. The staff time to implement the screening recommendations on projects is covered by the planning application fees and the completion of CEQA analysis is fully developer funded through cost recovery agreements.

ENVIRONMENTAL ANALYSIS:

The proposed VMT Policy is exempt from CEQA review pursuant to CEQA Guidelines Section 15061(b)(3) in that the proposed policies will not allow for or encourage any more development than is already anticipated under the City’s existing General Plan, or otherwise allow for or promote physical changes in the environment and, therefore, it can be seen with certainty that there is no possibility that the proposed policies may have a significant effect on the environment.

ATTACHMENT(S):

Resolution
PC Resolution 2023-22

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CITY OF HEALDSBURG
RESOLUTION NO. -2023

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF

HEALDSBURG ESTABLISHING A CITY VEHICLE MILES

TRAVELED (VMT) POLICY WITH SIGNIFICANCE

THRESHOLDS AND SCREENING CRITERIA FOR

ENVIRONMENTAL REVIEW PURSUANT TO THE

CALIFORNIA ENVIRONMENTAL QUALITY ACT (CEQA)
WHEREAS, Senate Bill (SB) 743, signed into law in 2013 by Governor Edmund G. Brown directed the Governor’s Office of Planning and Research (OPR) to develop updated criteria for measuring transportation impacts under the California Environmental Quality Act (CEQA) using alternative metrics that promote a reduction in greenhouse gases, the development of multimodal transportation, and a diversity of land uses, all towards achieving the State’s climate action goals; and
WHEREAS, beginning on July 1, 2020, Vehicle Miles Traveled (VMT) became the mandatory significance criterion for the assessment of transportation-related environmental impacts pursuant to Senate Bill (SB) 743 and CEQA Guidelines Section 15064.3 that identifies vehicle miles traveled (“VMT”) – meaning the amount and distance of automobile travel attributable to a project – as the most appropriate metric to evaluate a project’s transportation impacts; and
WHEREAS, as a result, automobile delay, as measured by Level of Service (LOS) analysis to determine whether discretionary projects are likely to cause automobile delay at intersections and congestion on nearby individual road segments will generally no longer constitute a significant environmental impact under CEQA; and
WHEREAS, the proposed CEQA thresholds of significance identified in Exhibit A are consistent with the State requirements as to how transportation impacts should be evaluated for purposes of CEQA review of projects. The thresholds of significance are based on the VMT metric that is specifically required in CEQA Guidelines section 15064.3; and WHEREAS, the City of Healdsburg Planning Commission held a duly noticed public meeting on September 12, 2023, at which time it reviewed the proposed policy and considered all relevant public comments and documents and adopted a resolution recommending that the City Council establish a Vehicle Miles Traveled (VMT) policy; and WHEREAS, the OPR guidance and policies shall supersede any transportation guidelines provided in the City CEQA Guidelines that may be based upon Level of Service (LOS).

NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Healdsburg finds the foregoing recitals are true and correct, and they are hereby incorporated by reference into this Resolution.

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BE IT FURTHER RESOLVED that based on the above recitals, the City Council of the City of Healdsburg adopts a resolution to set new CEQA thresholds for VMT at a level and in a manner consistent with and based upon OPR Guidance.

PASSED, APPROVED AND ADOPTED, this 2nd day of October 2023, by the following vote:

AYES:

NOES:

ABSENT:

ABSTAIN:

SO ORDERED: ATTEST:
___________________________________ ____________________________________ Ariel Kelley, Mayor Raina Allan, City Clerk

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EXHIBIT A
Healdsburg VMT Policy
Metrics and Methods. VMT measures the amount of driving produced by a project and provides a measure of travel efficiency of a land use project. For most types of projects, VMT-based analysis offers a streamlined approach that saves jurisdiction staff time and provides clarity for the public and land developers. The shift to VMT is intended to help achieve climate commitments, preserve the environment, improve health and safety, create sustainable communities, encourage more efficient use of the transportation network, and provide more travel choices for each jurisdiction, as well as for the region and state.

SB 743 changes the focus of transportation impact analysis in CEQA from measuring impacts to drivers, to measuring the impact of driving on the environment. OPR has produced technical guidance for lead agencies that proposes thresholds for typical land use projects and transportation projects, as well as several screening criteria. There are two primary travel demand models available for the purposes of VMT analysis in Sonoma County; the Metropolitan Transportation Commission (MTC) model and the Sonoma County Transportation Authority (SCTA) model. The SCTA model includes a detailed representation of Sonoma County and its cities transportation network and land use patterns, and is the model typically used for most land use and project specific applications for jurisdictions in Sonoma County. OPR recommends a number of screening criteria, designed to help jurisdictions determine types of projects for which a VMT impact is unlikely, even if it may otherwise not meet the criteria set for criteria for significant impacts.

Thresholds of Significance. Thresholds of significance identify whether a project’s effect on VMT rises to the level of requiring mitigation. OPR in its Technical Advisory noted that a threshold of 15% below a baseline value would be reasonable; this threshold varies based on the baseline chosen. Similar to the metrics, the thresholds of significance also vary by project type. These recommended thresholds of significance are as follows:

A land use project will be considered to have a significant impact on the environment if:
• Residential. The home-based VMT per resident generated by the project exceeds a level of 15 percent below the nine-county Bay Area regional average. • Office/Employment. The home-based-work VMT per worker generated by the project exceeds a level of 15 percent below the nine-county Bay Area regional average home-based-work VMT per worker.
• Retail and Other Land Uses. The project results in a net increase in VMT within its sphere of influence.

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Screening Thresholds. OPR recommends a number of screening criteria, designed to help jurisdictions determine types of projects for which a VMT impact is unlikely, even if it may otherwise not meet the criteria set for significant impacts.

The OPR guidance recommends that projects be presumed to have a less than significant impact on VMT if any of the following are true:
• The project is located within ½ mile of high-quality transit (either a rail station, or a bus stop with service at least every 15 minutes during the AM and PM peak periods). • The project is located in an area where existing VMT per capita meets the VMT thresholds (e.g., 15% below existing rates of VMT if that threshold is selected). • The project is local-serving retail / public facilities (grocery store, neighborhood school, library, drug store, dry cleaners, gym, etc.) not exceeding 10,000 square feet in size for general retail, or 30,000 square feet in size for grocery/drug stores. • The project is small and generates fewer than 110 daily vehicle trips. • The project consists of 100% affordable housing.

Figure 2 below shows Employment VMT Per Worker Screening based on VMT per worker that identifies areas in the City that are exempt from quantitative analysis. These include sites that have been pre-screened through citywide VMT analysis using the SCTA travel model as amended from time to time based on updated development data from the City. Pre-screened areas are shown in green and have been determined to result in 15 percent or below the regional average for VMT per capita established for that land use designation if built consistent with the General Plan Land Use Plan.

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VMT Mitigation. VMT mitigation requires reducing the number and distance of vehicle trips generated by a particular project. This is in contrast to mitigation under congestion-based metrics such as LOS, whereby congestion impacts are mitigated through adding capacity; in some cases, these capacity improvements induce driving, and thus lead to more VMT being generated.

VMT impact mitigation strategies generally take the form of Transportation Demand Management (TDM) measures. TDM measures include strategies related to parking, transit usage, encouraging a mix of land uses on site, and promoting the use of active transportation and higher-occupancy vehicle modes (e.g. carpooling and transit). TDM can be applied on a project-by-project basis, or on a community-scale as part of off-site mitigation through a city, county, or regional VMT mitigation program. Unless a program is established, most projects that result in VMT impacts would need to apply TDM strategies on a project-by-project basis.

Consistent with this guidance, Sonoma County has developed a tool that estimates the effectiveness on locally appropriate TDM strategies VMT and provided guidance on TDM program implementation. Statewide tools such as TDM+ (an excel based VMT mitigation calculator) and additional guidance on land use and transportation project mitigation are available from Caltrans (look under the “Tools” tab):
https://dot.ca.gov/programs/sustainability/sb-743/sb743-resources.

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attesting to inclusion of all relevant TDM measures at the time of project occupancy, along with regular monitoring in which the project sponsor or property manager indicates continued operation of TDM programs.

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RESOLUTION NO. 2023-22

A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY OF

HEALDSBURG RECOMMENDING THAT THE CITY COUNCIL ADOPT A

CITY VEHICLE MILES TRAVELED (VMT) POLICY WITH SIGNIFICANCE

THRESHOLDS AND SCREENING CRITERIA FOR ENVIRONMENTAL

REVIEW PURSUANT TO THE CALIFORNIA ENVIRONMENTAL QUALITY

ACT (CEQA)
WHEREAS, Senate Bill (SB) 743, signed into law in 2013 by Governor Edmund G. Brown directed the Governor’s Office of Planning and Research (OPR) to develop updated criteria for measuring transportation impacts under the California Environmental Quality Act (CEQA) using alternative metrics that promote a reduction in greenhouse gases, the development of multimodal transportation, and a diversity of land uses, all towards achieving the State’s climate action goals; and WHEREAS, beginning on July 1, 2020, Vehicle Miles Traveled (VMT) became the mandatory significance criterion for the assessment of transportation-related environmental impacts pursuant to Senate Bill (SB) 743 and CEQA Guidelines Section 15064.3 that identifies vehicle miles traveled (“VMT”) – meaning the amount and distance of automobile travel attributable to a project – as the most appropriate metric to evaluate a project’s transportation impacts; and
WHEREAS, as a result, automobile delay, as measured by Level of Service (LOS) analysis to determine whether discretionary projects are likely to cause automobile delay at intersections and congestion on nearby individual road segments will generally no longer constitute a significant environmental impact under CEQA; and WHEREAS, the proposed CEQA thresholds of significance identified in Exhibit A are consistent with the State requirements as to how transportation impacts should be evaluated for purposes of CEQA review of projects. The thresholds of significance are based on the VMT metric that is specifically required in CEQA Guidelines section 15064.3; and
WHEREAS, the City of Healdsburg Planning Commission held a duly noticed public meeting on September 12, 2023, at which time it reviewed the proposed policy and considered all relevant public comments and documents; and WHEREAS, the OPR guidance and policies shall supersede any transportation guidelines provided in the City CEQA Guidelines that may be based upon Level of Service (LOS).

NOW, THEREFORE, BE IT RESOLVED that the Planning Commission finds the foregoing recitals are true and correct, and they are hereby incorporated by reference into this Resolution.

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BE IT FURTHER RESOLVED that based on the above recitals, the City of Healdsburg Planning Commission does hereby recommend that the City Council adopt a resolution to set new CEQA thresholds for VMT at a level and in a manner consistent with and based upon OPR Guidance.

DULY AND REGULARLY ADOPTED by the Healdsburg Planning
Commission on the 12th day of September 2023, by the following vote:

AYES: Barber, Gerlach, Hunt, Luks, McKay, Wood
NOES: None
ABSENT: Breznikar
ABSTAIN: None
Approved: Attest:

Phil Luks, Chair Scott M. Duiven, Secretary

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SB 743 changes the focus of transportation impact analysis in CEQA from measuring impacts to drivers, to measuring the impact of driving on the environment. OPR has produced technical guidance for lead agencies that proposes thresholds for typical land use projects and transportation projects, as well as several screening criteria. There are two primary travel demand models available for the purposes of VMT analysis in Sonoma County; the Metropolitan Transportation Commission (MTC) model and the Sonoma County Transportation Authority (SCTA) model. The SCTA model includes a detailed representation of Sonoma County and its cities transportation network and land use patterns, and is the model typically used for most land use and project specific applications for jurisdictions in Sonoma County. OPR recommends a number of screening criteria, designed to help jurisdictions determine types of projects for which a VMT impact is unlikely, even if it may otherwise not meet the criteria set for criteria for significant impacts.

A land use project will be considered to have a significant impact on the environment if:
• Residential. The home-based VMT per resident generated by the project is more than 15 percent below the nine-county Bay Area regional average. • Office/Employment. The home-based-work VMT per worker generated by the project is more than 15 percent below the nine-county Bay Area regional average home-based-work VMT per worker.
• Retail and Other Land Uses. The project results in a net increase in VMT within its sphere of influence.

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The OPR guidance recommends that projects be presumed to have a less than significant impact on VMT if any of the following are true:
• The project is located within ½ mile of high-quality transit (either a rail station, or a bus stop with service at least every 15 minutes during the AM and PM peak periods).
• The project is located in an area where existing VMT per capita meets the VMT thresholds (e.g., 15% below existing rates of VMT if that threshold is selected). • The project is local-serving retail / public facilities (grocery store, neighborhood school, library, drug store, dry cleaners, gym, etc.) not exceeding 10,000 square feet in size for general retail, or 30,000 square feet in size for grocery/drug stores. • The project is small and generates fewer than 110 daily vehicle trips. • The project consists of 100% affordable housing.

Figure 1 below shows the Residential VMT Per Capita Screening Map that identifies areas in the City that are exempt from VMT analysis. These include sites that have been prescreened using the SCTA travel model as amended from time to time based on updated development data from the City. Pre-screened areas are shown in green and have been determined to result in 15 percent or below the regional average for VMT per capita established for that land use designation if built consistent with the General Plan Land Use Plan.

Pre-screened areas are shown in green and have been determined to result in 15 percent or below the regional average for VMT per capita established for that land use designation if built consistent with the General Plan Land Use Plan.

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VMT Mitigation. VMT mitigation requires reducing the number and distance of vehicle trips generated by a particular project. This is in contrast to mitigation under congestionbased metrics such as LOS, whereby congestion impacts are mitigated through adding capacity; in some cases, these capacity improvements induce driving, and thus lead to more VMT being generated.

VMT impact mitigation strategies generally take the form of Transportation Demand Management (TDM) measures. TDM measures include strategies related to parking, transit usage, encouraging a mix of land uses on site, and promoting the use of active transportation and higher-occupancy vehicle modes (e.g. carpooling and transit). TDM can be applied on a project-by-project basis, or on a community-scale as part of off-site mitigation through a city, county, or regional VMT mitigation program. Unless a program is established, most projects that result in VMT impacts would need to apply TDM strategies on a project-by-project basis.

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project occupancy, along with regular monitoring in which the project sponsor or property manager indicates continued operation of TDM programs.

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CITY OF HEALDSBURG

CITY COUNCIL AGENDA STAFF REPORT
MEETING DATE: October 2, 2023
SUBJECT: Healdsburg Wine and Food Experience Grand Tasting Event Agreement PREPARED BY: Matt Milde, Recreation Supervisor
STRATEGIC INITIATIVE(S):

Provide Effective Governance
Maintain and Enhance Public Health and Safety
RECOMMENDED ACTION(S):

Adopt a Resolution approving a three-year agreement with SD Media Productions, LLC for the Healdsburg Wine and Food Experience Grand Tasting Event in West Plaza Parking Lot and West Plaza Park from 2024-2026 and authorizing the City Manager to execute the agreement.

COMMUNITY ENGAGEMENT/OUTREACH:

All merchants in the vicinity of the West Plaza Parking Lot and the Healdsburg Plaza in writing and has provided event details and contact information. This notification included sections of North Street, Matheson Street, Center Street, Plaza Street, and the courtyard areas of West Plaza Park that are adjacent to the proposed event space. SD Media Productions will coordinate all special event outreach to the residential and business community as required in their conditions of approval.

BACKGROUND:

The City has previously granted special event permits to SD Media Productions for the utilization of the West Plaza Parking Lot and nearby areas in 2022 and 2023. These permits were granted to facilitate the Grand Tasting, which serves as the flagship event for the Healdsburg Wine & Food Experience, and also involved permitting road closures to support the Healdsburg Certified Farmers' Market. Notably, there have been no notable issues or concerns arising from these permitted activities.

Both City staff and SD Media Productions have expressed a mutual interest in establishing a multi-year agreement. Such an agreement would streamline the permitting process and enhance the management of logistical aspects of the event. In order for the event to take place annually with the necessary lead time required by SD Media, the City Council must formally enter into an

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agreement with SD Media. This agreement would allow for advanced conditional approval and encompass provisions for waiving certain sections of the City's Municipal Code and Special Event Policy.

DISCUSSION/ANALYSIS:

The Healdsburg Wine & Food Experience organized by SD Media Productions is an annual event held in various locations within Healdsburg and its surrounding areas, encompassing hotels, restaurants, wineries, and art galleries. SD Media intends to host a Grand Tasting event in the West Plaza Parking Lot and West Plaza Park from 2024-2026 on the Saturdays preceding Labor Day. Including set-up and tear-down, the proposed dates are as follows:
• Thursday, May 16 to Sunday, May 19, 2024
• Thursday, May 15 to Sunday, May 18, 2025
• Thursday, May 14 to Sunday, May 17, 2026
The Grand Tasting serves as the central attraction of the weekend and will feature wine seminars with local wineries, cooking demonstrations utilizing locally sourced produce, live musical performances, and an overarching theme centered around Healdsburg's agricultural heritage.

The proposed agreement, spanning three years and provided as an attachment, outlines several key actions to be taken by both the City and SD Media Productions, including:
• Conditional approval of the annual Grand Tasting, contingent upon the submission and approval of a special event permit application and including the following accommodations:
a) Waiver of Healdsburg Municipal Code Section 9.12.170(A) that prohibits the consumption of alcohol in public parking lots for the Event. b) Waiver of Healdsburg Special Events Policy Section 2 that prohibits the use of a downtown event venue for more than 24 hours for the Event. c) Conditional approval for road closures to accommodate temporarily relocating the Healdsburg Certified Farmers’ Market, subject to final approval of the Community Services Director or designee.
• An agreement by SD Media to contribute to downtown improvements through a graduated fee structure: $6,000 in year 1, $8,000 in year 2, and $10,000 in year 3. • SD Media's commitment to obtain written consent from Hotel Healdsburg and the Healdsburg Certified Farmers' Market for the utilization of the West Plaza Parking Lot. • A list of additional commitments by SD Media, such as collaborating with hotels within Healdsburg city limits that contribute to the Healdsburg Transient Occupancy Tax, offering discounted vendor rates to Healdsburg-based businesses, etc. • The agreement is slated to remain effective for three years.

In addition to the formal agreement, SD Media will be required to adhere to all directives, regulations, ordinances, and guidelines issued by the California Department of Public Health (CDPH), the Sonoma County Health Officer, and the City of Healdsburg that are in effect at the time of the events.

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ENVIRONMENTAL STEWARDSHIP:

The event is in the downtown corridor, accessible by transit, bicycle, and walking. SD Media would provide trash, recycling, and compost receptacles and portable restroom units to accommodate the increased foot traffic downtown. SD Media would be required to utilize as much reusable and compostable materials as possible to move towards zero-waste events, and would be required to meet or exceed all current waste and conservation requirements that are in place by the State, County and/or City at the time of the events. SD Media will submit a detailed waste management plan to be included in their permit packet.

ALTERNATIVES:
• Deny all or any combination of the request.
• Modify any portion of the request.
• Continue the item and reconsider at a future meeting.

FISCAL IMPACT:

The costs associated with staff activities, such as reviewing permit application details, conducting virtual and on-site meetings with SD Media, and preparing staff reports and potential presentations for the City Council, are intended to be covered by the special event permit fees assessed to SD Media. Any event-related tasks necessitating additional City staff time will be invoiced to SD Media in accordance with the Master Fee Schedule.

In instances where services are requested from City staff, but no specific fee is outlined in the Master Fee Schedule, the department director responsible for providing the services will determine an appropriate fee. This fee will be calculated based on various hourly rates corresponding to the staff time dedicated to the service or activity requested, and it will be billed to SD Media through the Cost Recovery Deposit Agreement. A rough breakdown of the estimated costs for the requested permit is as follows:
2024 Base Fees
• $2,429.52 – Major Special Event Permit (one-time fee, per permit, for processing event request)
• $110.22 – Parking Lot Fee (one-time fee, per permit, for parking lot used for event including any public off-site parking areas required.
2024 Variable Fees (estimate)
The following is an estimate based on anticipated costs for 2024; SD Media would be required to reimburse the City for the actual costs incurred:
(1) $7,095.60 – $118.26/hr Community Services General Services Fee (FT staff for 60 hours) (2) $399.60 – $33.30/hr Community Services General Services Fee (PT staff for 12 hours) (3) $392.67 – $130.89/hr Public Works General Services Fee (FT staff for 3 hours) (4) TBD – $182.56/hr Police General Services Fee (No anticipated cost at this time. Cost would be determined due to the likelihood of increased volume of people and calls in the downtown area as a result of the event).
(5) $430.50 - $5.74/each Barricade Rental Fee (Estimated 75 barricades)

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Downtown Improvement Fee
SD Media will pay a fee of $24,000, distributed over a span of three years, to contribute to downtown improvements. The proposed fee for entering into a multi-year agreement is driven by several key factors: the need for substantial renovations to the West Plaza Parking Lot; the costeffectiveness of the parking lot location when compared to procuring private event spaces; and the financial impact on local residents and businesses during the busy season due to the temporary unavailability of the primary parking facility. This fee aims to address financial considerations, support future improvements, and streamline the event's financial management.

This fee shall be applied based on a graduated fee structure as follows:
• $6,000 due by January 1, 2024
• $8,000 due by January 1, 2025
• $10,000 due by January 1, 2026
Cost Recovery Deposit Agreement
In addition to any fees stipulated in SD Media's Special Event Permit, SD Media will reimburse the City for expenses related to City personnel involved in the preparations leading up to and during the Grand Tasting event. This arrangement is formalized through an existing Cost Recovery Deposit Agreement that took effect on January 1, 2023. Under this agreement, SD Media initially provides the City with a deposit of $5,000, which the City utilizes to cover staffrelated costs. In the event that the initial deposit falls below $1,250, SD Media is responsible for replenishing it back to $5,000.

SD Media also bears responsibility for covering any costs associated with damages to City venues during the event, surpassing what is considered normal wear and tear. This includes expenses for repairs, litter removal, trash collection, and other cleanup requirements arising from the event. A portion or the entirety of the damage deposit may be allocated to address such damages. To ensure the proper care of City facilities, Community Services staff will be on-site during the event. Additionally, SD Media is accountable for all expenses related to the event, which encompass event security, personnel, and overtime costs.

Furthermore, it's important to note that all fees for the year 2024 are anticipated to undergo a slight annual increase in accordance with updates outlined in the Master Fee Schedule.

ENVIRONMENTAL ANALYSIS:

Entering into a multiyear agreement is not subject to the provisions of the California Environmental Quality Act (CEQA) because authorizing conditional approval of a special event is not a project, since it will not have a direct or reasonably foreseeable indirect impact on the environment. Even if adopting a multiyear agreement were to be considered a project, it would be exempt from CEQA pursuant to CEQA Guidelines Section 15304(e) because the special event permits constitute a temporary use of land having negligible or no permanent effects on the environment. Further, issuing special event permits are considered normal operations of existing facilities for public gatherings (CEQA Guidelines Section 15323). Temporary special events occurring in the West Plaza Parking Lot have occurred with regularity for several years and future events would not represent a change in the operation of the parking lot. Therefore, entering into an agreement is exempt from CEQA. In addition, there will be no impact on environmental resources of hazardous or critical concern. The proposed actions will not result in

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cumulative impacts, impacts to scenic highways, or historic resources, nor will the actions involve a hazardous waste site or unusual circumstances. Therefore, none of the exceptions pursuant to CEQA Guidelines Section 15300.2 apply.

ATTACHMENT(S):

Resolution
Agreement
2023 Special Event Permit

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4879-7526-4130 v1

CITY OF HEALDSBURG
RESOLUTION NO. ____-2023

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF

HEALDSBURG APPROVING A THREE-YEAR AGREEMENT

WITH SD MEDIA PRODUCTIONS, LLC FOR THE

HEALDSBURG WINE AND FOOD EXPERIENCE GRAND

TASTING EVENT IN WEST PLAZA PARKING LOT AND

WEST PLAZA PARK AND AUTHORIZING THE CITY

MANAGER TO EXECUTE THE AGREEMENT
WHEREAS, the Healdsburg Wine & Food Experience, organized by SD Media Productions, LLC (“Organizer”) is an annual event held in various locations within the City of Healdsburg (“City”) and its surrounding areas, including hotels, restaurants, wineries, and art galleries; and
WHEREAS, Organizer has expressed interest in hosting a Grand Tasting event (“Event”) in the City’s West Plaza Parking Lot and West Plaza Park from 2024 to 2026, which serves as the central attraction of the Healdsburg Wine & Food Experience weekend; and WHEREAS, the City and Organizer have expressed mutual interest in establishing a multiyear agreement, which would streamline the permitting process and enhance the management of logistical aspects of the Event; and
WHEREAS, in order to facilitate the Event and related activities, certain waivers from the Healdsburg Municipal Code and Special Event Policy are necessary; and WHEREAS, in exchange for the benefits granted by the City, Organizer has agreed to contribute to downtown improvements through a graduated fee structure, which aims to address financial considerations, support future improvements, and streamline the Event's financial management; and
WHEREAS, Organizer will adhere to all directives, regulations, ordinances, and guidelines issued by the California Department of Public Health, the Sonoma County Health Officer, and the City of Healdsburg, including those related to environmental stewardship; and WHEREAS, the City now desires to enter into a three-year agreement (“Agreement”) with Organizer to conditionally approve the Event as well as the requested waivers and fee structure.

NOW, THEREFORE, BE IT RESOLVED, that the City Council of the City of Healdsburg:

1. Finds that adoption of this Resolution and approval of the Agreement is exempt from the California Environmental Quality Act (“CEQA”) pursuant to CEQA Guidelines Section 15304 Minor Alterations to Land, as the Agreement authorizes a temporary use of land having negligible or no permanent effects on the environment and does not involve the removal of healthy, mature scenic trees. Further, issuing special event permits are considered normal operations of existing facilities for public gatherings

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(CEQA Guidelines Section 15323). Temporary special events occurring in the West Plaza Parking Lot have occurred with regularity for several years and future events would not represent a change in the operation of the parking lot. Therefore, entering into an agreement is exempt from CEQA. In addition, there will be no impact on environmental resources of hazardous or critical concern. The proposed action will not result in cumulative impacts, impacts to scenic highways, or historic resources, nor will the action involve a hazardous waste site or unusual circumstances. Therefore, none of the exceptions pursuant to CEQA Guidelines Section 15300.2 apply.

2. Approves the Agreement with Organizer, attached hereto as Exhibit A, and authorizes the City Manager to execute the Agreement.

PASSED, APPROVED AND ADOPTED, this 2nd day of October, 2023 by the following:

AYES: Councilmembers: ()
NOES: Councilmembers: ()
ABSENT: Councilmembers: ()
ABSTAINING: Councilmembers: ()
SO ORDERED: ATTEST:
__________________________________ __________________________________ Ariel Kelley, Mayor Raina Allan, City Clerk

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FEE AGREEMENT AND SPECIAL EVENT CONDITIONAL APPROVAL
2024-2026
This Fee Agreement and Special Event Conditional Approval ("Agreement") is made and entered into this __ day of ________ 2023, between the City of Healdsburg, a California municipal corporation ("City"), and SD Media Productions, LLC ("Permittee"). City and Permittee may be each referred to as “Party” or collectively as the "Parties."

RECITALS
A. City is the owner of certain parcels of real property known as the "West Plaza Parking Lot" located between North Street & Matheson Street, in the City of Healdsburg, County of Sonoma, State of California, and “West Plaza Park” located between North Street & Matheson Street, in the City of Healdsburg, County of Sonoma, State of California, collectively known as "Properties".

B. Permittee has previously applied for and received City special event permits to utilize the Properties to conduct the Healdsburg Wine & Food Experience Grand Tasting (“Event”). The details of the Event are memorialized in the 2023 Special Event Permit (“2023 Permit”) issued to the permittee attached as Exhibit A and incorporated by reference herein.

C. The Event represents a significant and commercially-oriented gathering of substantial proportions, attracting in excess of 2,000 attendees, exhibitors, and vendors. The successful execution of the Event requires the allocation and utilization of significant City resources including public spaces, infrastructure, and a comprehensive security and safety assessment, all dedicated to ensuring the health and safety of the general public, including event participants.

D. The City acknowledges the Event's positive impact on the local community, tourism, and the economy, while also recognizing the imperative of responsibly and sustainably managing City resources. In addition to this, the City commits to furnishing the Permittee with a conditional approval, thus facilitating effective event planning.

E. Permittee now desires to obtain and City desires to grant conditional approval for the Event for calendar years 2024, 2025 and 2026, including special requests for the consumption of alcohol in public parking lots during Event hours, use of a downtown event venue for more than 24 hours, and Event-related road closures.

F. Permittee anticipates and represents that the Event will otherwise be held in substantially similar form as described in the 2023 Permit.

NOW THEREFORE, in consideration of the mutual covenants and conditions contained herein, the Parties agree as follows:

1. Conditional Event Approval. The City hereby grants conditional approval for the Event, including the following special requests, subject to the conditions and terms contained herein:

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i. Waiver of Healdsburg Municipal Code Section 9.12.170(A) that prohibits the consumption of alcohol in public parking lots for the Event. ii. Waiver of Healdsburg Special Events Policy Section 2 that prohibits the use of a downtown event venue for more than 24 hours for the Event. iii. Conditional approval for road closures to accommodate temporarily relocating the Healdsburg Certified Farmers’ Market, subject to final approval of the Community Services Director or designee.

2. Fees. Permittee agrees to pay City all applicable special event permitting fees based on the current Master Fee Schedule in effect at time of payment along with fees memorialized in the existing Cost Recovery Deposit Agreement contained within the 2023 Permit. A schedule of permit fees deadlines shall be included in the Conditions of Approval. In addition, the Permittee agrees to pay the City a $24,000 non-refundable downtown improvement fee, which shall be due on or before January 1 of each calendar year preceding the Event. This fee will be applied based on a graduated fee structure:
• $6,000 due by January 1, 2024
• $8,000 due by January 1, 2025
• $10,000 due by January 1, 2026
For services requested of City staff for which no fee is listed in this Master Fee Schedule, the Director of the department whose services are requested shall determine the appropriate fee, based on approved hourly rates for staff time involved in the service or activity.

3. Event Period. The Event shall be held once per year for a period of four (4) calendar days during the week preceding the Memorial Day Weekend, commencing from Thursday and extending through Sunday (wherein the aforementioned Sunday is positioned prior to the Memorial Day Weekend itself) (“Event Period”). Including set-up and tear-down, the proposed dates are as follows:
• Thursday, May 16 to Sunday, May 19, 2024
• Thursday, May 15 to Sunday, May 18, 2025
• Thursday, May 14 to Sunday, May 17, 2026

4. Hotel Healdsburg. Permittee acknowledges existing usage of the West Plaza Parking Lot by Hotel Healdsburg during the Event Period, and agrees to obtain written consent from the Hotel Healdsburg for use of the West Plaza Parking Lot during the Event Period.

5. Healdsburg Certified Farmers’ Market. Permittee acknowledges existing and periodic usage of the West Plaza Parking Lot by the Healdsburg Certified Farmers’ Market during the Event Period, and agrees to obtain written consent from the Healdsburg Certified Farmers’ Market for use of the West Plaza Parking Lot during the Event Period.

6. Special Event Permit Required. Permittee shall submit a special event permit application annually to the City but no later than 90 days before the Event, and shall comply with the terms and conditions set forth in the approved permit. Additionally, as a condition for a special

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event permit, Permittee shall obtain and/or provide the following documents annually to the satisfaction of the City Manager:
i. Special Event Permit Application
ii. Event Layout (Preliminary & Final)
iii. Insurance with Endorsement
iv. Workers Compensation Declaration
v. Risk Management Plan
vi. Parking Plan
vii. Traffic Control Plan
viii. Private Security Contract
ix. Waste Management / Zero Waste Plan
x. Perimeter Control Plan
xi. Tent Permit
xii. ABC Permit
xiii. Film Permit
xiv. Supplemental Information Letters or Requests
xv. Written consent from any organization that has previously entered into an agreement with the City for use of the Properties during the Event Period. xvi. Post-Event Report (due 60 days after event)

7. Additional Commitments. Permittee has provided the following commitments to the City of Healdsburg for inclusion herein. Permittee shall:
i. Work with hotels located within the City of Healdsburg city limits that contribute towards Healdsburg Transient Occupancy Tax.
ii. Provide a discounted vendor rate for Healdsburg-based businesses that participate in the Event as well as a discounted Healdsburg resident ticket rate for the Event.
iii. Feature a large percentage of local Sonoma County wines as part of the Event. iv. Seek Healdsburg-based sponsorships and purveyors.
v. Hire a locally-based event producer to manage the Event.

8. Meetings and Updates. Permittee is required to attend all meetings as required by City staff to coordinate the Event. Permittee may also request meetings with City staff and staff will undertake to reasonably accommodate Permittee’s request(s). Permittee agrees to respond to requests from the City to provide a status update within 48 hours of receipt.

9. Effective Date, Term. This Agreement shall be effective as of the date indicated above and shall have a term of three (3) years.

10. Severability. If any provision of this Agreement shall be held or made invalid by a court decision, statute or rule, or shall be otherwise rendered invalid, the remainder of this Agreement shall not be affected thereby.

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11. Choice of Law. This Agreement shall be governed and construed in accordance with the laws of the State of California and any lawsuit or action relating in any way to this Agreement must be filed in Sonoma County, California.

IN WITNESS WHEREOF, the parties have executed this Agreement as of the date first above written.

CITY OF HEALDSBURG:

By: _____________________________ Date: _________________ Jeff Kay
City Manager
ATTEST:

By: _____________________________ Date: _________________ Raina Allan
City Clerk
APPROVED AS TO FORM:

By: _____________________________ Date: _________________ Samantha W. Zutler
City Attorney
SD MEDIA PRODUCTIONS, LLC:

By: _____________________________
________________________________
Its: _____________________________
Date: _________________

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EXHIBIT “A”
2023 Healdsburg Wine & Food Experience Grand Tasting
Special Event Permit

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City of Healdsburg
401 Grove Street
Healdsburg, California 95448
(707) 431-3128
[email protected]
Special Event Permit Conditions
Event: 2023 Healdsburg Wine & Food
Experience - Grand Tasting Date: May 20, 2023
Location: West Plaza Parking Lot /
Downtown Set-up:

Thursday, May 18 at 7:00 a.m. through
Saturday, May 20 at Noon
Applicant: SD Media Productions, LLC Event: Saturday, May 20 from Noon – 5:00 p.m.

Contact: Steve Dveris Clean-up:

Saturday, May 20 from 5:00 p.m. thru
Sunday, May 21 at 10:00 p.m.

A – PERMITTED SPACES
Location Start Time End Time Notes
West Plaza Parking Lot 7:00 a.m. May 18,
2023
10:00 p.m. May 21,
2023
• Must coordinate with Hotel
Healdsburg for use of valet
parking area.
• Must coordinate with the
Healdsburg Farmers’ Market for
use of West Plaza Parking Lot.
• Sidewalks and pedestrian
walkways need to remain
unobstructed.

Matheson Street - 6 parking
stalls: 3 on North side of
roadway and 3 on South
side of roadway between
drive aisles.
7:00 a.m. May 18,
2023
10:00 p.m. May 21,
2023
• 6 parking stalls for staging
vehicles and equipment
• Sidewalks and pedestrian
walkways need to remain
unobstructed.
• No parking or staging equipment
in emergency zones.

Vine Street – 10 parking
stalls on East side of
roadway.
7:00 a.m. May 18,
2023
10:00 p.m. May 21,
2023
• 10 parking stalls for vendor
parking
• Sidewalks and pedestrian
walkways need to remain
unobstructed.
• No parking or staging equipment
in emergency zones.

West Plaza Park 7:00 a.m. May 20,
2023
5:00 p.m. May 20,
2023
• Sidewalks and pedestrian
walkways need to remain
unobstructed.
• Emergency Vehicle Access
(EVA) lane must always remain
clear for emergency access.

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B – SD MEDIA COMMITMENTS
For the 2023 Grand Tasting, SD Media Productions has provided the following commitments to the City of Healdsburg:

1. Post Event Report
• SD Media Productions shall submit a post-event report. Please include an overview of all event elements and detailed information on all items (where noted) within these Conditions of Approval.

This report must be submitted by August 1, 2023.

2. Minimum Charitable Contribution
• SD Media Productions shall make a minimum charitable contribution of $40,000 to local non-profits.

These contributions shall benefit the Healdsburg Future Farmers ($30,000) and Farm-to-Pantry ($10,000).

3. Event Producer
• SD Media Productions shall hire a local event producer to manage the Grand Tasting.

4. Promoting Healdsburg Hotels
• SD Media Production shall work with hotels located within the City of Healdsburg city limits that contribute towards Healdsburg Transient Occupancy Tax.

5. Discounted Healdsburg-Based Rates
• SD Media Productions shall provide a special vendor rate for Healdsburg-based businesses that participate in the Grand Tasting as well as a discounted Healdsburg resident ticket rate for the Grand Tasting.

6. Local Sponsorship
• SD Media Productions is asked to seek Healdsburg-based sponsorships and purveyors.

7. Healdsburg Farmers’ Market Conditions
• SD Media Productions shall begin the Grand Tasting at 12:00 p.m. to allow for more parking in the region and less traffic conflict.
• SD Media Productions shall help guide Farmers’ Market customers to the Plaza site, guiding longtime customers to the Plaza that day.
• The Plaza will be the Farmers’ Market site for that day, with vendors locating on Plaza, Center, and a portion of Matheson Streets.
• Farmers’ Market stall fees will be paid by SD Media Productions. • SD Media Productions shall create signage, provide advertising, and integrate messaging for Grand Tasting with Farmers’ Market schedule and new location. • SD Media Productions shall provide highly visible signage that assists market attendees with finding the Farmers’ Market location/navigating the entry points.
• SD Media Productions shall help Farmers’ Market customers take produce back to their cars.

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C - HEALDSBURG CITY COUNCIL – APPROVALS

1. Consumption of alcohol in public parking lots for the Grand Tasting:
• West Plaza Parking Lot Saturday, May 20, 2023, Noon to 5:00 p.m.

2. Granted a variance to the 24-hour special event use restriction for the Grand Tasting:
• West Plaza Parking Lot between Thursday, May 18, 2023, from 7:00 a.m. until Sunday, May 21, 2023, at 10:00 p.m.

3. Granted one-way road closures for the Saturday Farmers’ Market:
• Plaza Street between Healdsburg Avenue and Center Street May 20, 2023, 7:00 a.m. to 1:00 p.m. • Center Street between Plaza and Matheson Streets Saturday, May 20, 2023, 7:00 a.m. to 1:00 p.m. • Matheson Street between Healdsburg Avenue and Center Street Saturday, May 20, 2023, 7:00 a.m. to 1:00 p.m.

D - HEALDSBURG CITY COUNCIL – CONDITIONS OF APPROVAL

1. Event Title
• Title of overall event will be called the “Healdsburg Wine and Food Experience”.

2. Discounted Healdsburg-Based Rates
• SD Media Productions shall provide a special vendor rate for Healdsburg-based businesses that participate in the Grand Tasting as well as a discounted Healdsburg resident ticket rate for the Grand Tasting. Details to be provided in Post Event Report.

3. Promoting Healdsburg Hotels
• SD Media Production shall work with hotels located within the City of Healdsburg city limits that contribute towards Healdsburg Transient Occupancy Tax. Details to be provided in Post Event Report.

4. Promoting Sonoma County Wines
• SD Media Productions shall feature a large percentage of local Sonoma County wines as part of the Grand Tasting. SD Media Productions shall report on the percentage of Sonoma County Wines in Post Event Report.

E – SPECIAL EVENT CONDITIONS OF APPROVAL

1. Deposit
• SD Media Productions shall make an initial deposit of $5,000 per the 2023 Cost Recovery Deposit Agreement.
• The City will account for costs the City incurs for all planning, setup, event delivery, and takedown/cleanup including but not limited to City staff time, use of City equipment, and other internal and external costs. All City costs shall be the responsibility of SD Media Productions and will be reimbursed by means of a deposit account.
• When the deposit balance reaches $1,250.00, SD Media Productions shall be required to replenish the deposit amount to the original $5,000.00.

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• All or part of the deposit may be used to cover City expenses associated with the event including, but not limited to:
o City staff time associated with planning, setup, event deliver, takedown, and event follow-up. o Non-compliance to the permit parameters.
o Violation of any special event condition, policy, or ordinance. o Damage to City property not considered normal wear and tear. o Event cleanup.

2. Fees
• This event is considered a Major Special Event under the City of Healdsburg Special Event Policy.

The special event permit application processing fee is $3,543.97 and is due on April 21, 2023. • SD Media Projections is responsible for all associated event costs as approved by City Council in the most current version of the of City of Healdsburg Master Fee Schedule, attached. • For services requested of City staff for which no fee is listed in this Master Fee Schedule, the Director of the department whose services are requested shall determine the appropriate fee, based on approved hourly rates for staff time involved in the service or activity.

3. Insurance, Indemnification, and Waivers
The applicant is required to provide the following:

A. A Certificate of Liability Insurance with Endorsement meeting the City’s minimum requirements by April 21, 2023 (Chapter 12.24 Special Events, Healdsburg Municipal Code: 12.24.080 - Insurance).

As a condition of use of City of Healdsburg facilities or City programs, your organization must provide, at your sole expense, each of the following items as indicated:
o Proof of insurance comprised of certificate of Insurance and original Policy Endorsement of comprehensive general liability insurance written by one or more responsible insurance companies licensed to do business in California. This coverage must:
▪ This insurance is primary with respect to the additional insured named above. Any other insurance available to The City of Healdsburg, its officers, officials, caretakers, employees and volunteers shall be excess and noncontributing.” ▪ Name the City of Healdsburg, its officers, officials, caretakers, employees and volunteers as additional insured by endorsement against liability for injury to persons, damages to property and for the death of a person or persons arising or resulting from any act or omission on the part of your organization, its agents or employees. ▪ Include liability coverage for claims made by participants in your event/program. You are advised that any and all exclusions pertaining to athletic or recreational event/programs must be disclosed in the endorsement and failure to do so will not necessarily insulate your organization form individual liability for claims made as a result of the use of the facilities and your even/program. ▪ Be PRIMARY insurance with respect to the additional insured named above. Any other insurance available to The City of Healdsburg, its officers, officials, caretakers, employees and volunteers be excess and noncontributing. ▪ The comprehensive general liability insurance policy limits of such insurance shall not be less than $2,000,000 per occurrence for bodily injury, personal injury and property damage. a. Any deductible or self-insured retention must be identified and approved by the City. In the event the deductible is deemed to be too great, the City may require you to have your insurer eliminate the deductible or reduce it.

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▪ Include proof of Workers’ Comp Insurance as required by the State of California and Employer’s Liability Insurance.
o You must satisfy these requirements by furnishing the City with certificates of insurance and endorsements affecting the required coverage. The certificate and endorsements are to be on ISO-approved forms. The City will not accept a Certificate of Insurance alone as proof of insurance coverage. The City will not accept the wording listed in the box below in the Description of Operations box on the Certificate.
o Please refer to page 14 of your special event permit application for a comprehensive account of the City of Healdsburg’s insurance requirements.

4. Event Layout and Installation
• SD Media Productions shall provide a preliminary event layout on April 1, 2023 for City review. The City shall provide comments and required changes for the preliminary event layout to SD Media Productions.
• SD Media Productions shall provide a final event layout to the City on May 1, 2023 for final City approval. No changes to the event layout shall be made without written consent of the City. • All equipment such as tents and stages must be installed so as not to damage parking surfaces, walkways, lighting, trees or landscaping, or other City infrastructure. No drilling into pavement or ground is permitted, and nothing can be attached to City property such as light poles or signs. • A 6’ clearance must be provided at all times to any public utility box, panel, or fixture. • Special event shall not exclude the public from the general use of West Plaza Park.

5. Trash, Recycling, and Composting
• SD Media Productions shall use as much reusable and compostable materials as possible to move towards a zero-waste event.
• SD Media Productions shall be required to meet or exceed all current waste and conservation requirements that are in place by the State, County and/or City at the time of the event, and must conform to all applicable municipal and county codes and regulations, including serving products and food waste.
• SD Media Productions shall work with Recology, the City’s refuse hauler, to develop and submit a waste management plan for City review no later than May 1, 2023. • All trash, recycling, and compost units shall be removed on or before 11:00 a.m. May 22, 2023.

6. West Plaza Parking Lot – No Parking Signage
• SD Media Productions shall:
o No-Parking Signage – Post “No-Parking / Tow Away” a-frame signage:
▪ West Plaza Parking Lot subject to the closure a minimum of 24 hours prior to event. A-frame signage must be in place by 7:00 am, May 17, 2023.
▪ Parking stalls on Matheson and Vine Streets. A-frame signage must be in place by 7:00 am, May 17, 2023.
▪ SD Media shall coordinate signs and barricades from Community Services by May 1, 2023. o Public Noticing – Notify all business and residences in the area of the West Plaza Parking Lot by May 1, 2023. This shall include event details, lot closure days and times, contact information, etc.

The minimum scope of this notification should reach.
▪ North Street (between Vine Street and Healdsburg Ave) ▪ Matheson Street (between Vine Street and Healdsburg Ave) ▪ Hotel Healdsburg

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▪ Farmer’s Market
▪ All businesses in the proximity of West Plaza Park (business complexes between West Plaza Park and Healdsburg Ave).

7. One-Way Street Closures
• SD Media Productions shall post “No-Parking / Tow Away” a-frame signage in parking stalls on Plaza Park side of Plaza, Center, and Matheson Streets. A-frame signage must be in place by 7:00 am, May 19, 2023.
• SD Media shall coordinate signs and barricades from Community Services by May 1, 2023. o Public Noticing – Notify all business in the area of the Plaza Park by May 1, 2023. This shall include event details, lot closure days and times, contact information, etc. The minimum scope of this notification should reach.
▪ Matheson Street (between Center St and Healdsburg Ave) ▪ Center Street (between Plaza St and Healdsburg Ave)
▪ Plaza Street (between Center St and Healdsburg Ave)

8. Safety & Risk Management
• SD Media Productions shall prepare and submit a Risk Management Plan that includes mitigation measures for combating potential risks and hazards on April 1, 2023. The plan must include (but is not limited to):

A. Identifying and prioritizing risks associated with the event and assigning mitigation measures B. A medical response plan including but not limited to the staging of medical personnel throughout the duration of the event and medical incident response protocols. • SD Media Productions is required to follow all orders, regulations, ordinances, and guidelines of the California Department of Public Health (CDPH), the Sonoma County Health Officer, and the City of Healdsburg in effect at the time of the event.
• Pedestrian emergency exits must be provided at four separate and clearly signed egress points at the event site. These emergency exit points should be clearly labeled on the event layout/map.

9. Parking & Traffic
• SD Media shall prepare and submit a Parking Control Plan for City review on April 1, 2023. The plan must include (but is not limited to):
o Specific shuttle pick-up locations outside of the downtown core with corresponding parking capacity.
o Specific shuttle drop-off location (must avoid crossing of streets by pedestrians). ▪ The Plaza Park side of Healdsburg Ave. between Matheson St. and Plaza St. may not be used for shuttle drop-off or pick-up.
o Methods used to encourage and promote accessibility of shuttle service locations outside of the downtown core and encourage alternative modes of transportation other than personal vehicles. o Specific location of Healdsburg Hotel valet parking.
o Number of parking spaces inaccessible to public parking due to the event footprint during the event hours (i.e., West Plaza Parking Lot, Vine Street, Shuttle drop-off, Relocation of Healdsburg Hotel valet, Relocation of the Healdsburg Farmers Market, etc.).

10. Event Planning Updates

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• SD Media Productions shall meet with the City’s Facilities and Events Supervisor (and other City staff as needed) as specified below. SD Media Productions shall work with the Facilities and Events Supervisor to schedule these meetings.
o March 2023
o April 2023
o May 8-18, 2023 (On-site: Pre-Event Walkthrough)
o May 21, 2023 (On-Site: Post-Event Walkthrough)
• SD Media Productions must respond to requests from the Special Event Permit Committee to provide a status update at any time.

11. Restrictions & Violations
• Live and/or recorded amplified sound or excessive noise is prohibited during daytime hours: before 7:00 a.m. and after 8:00 p.m.
• Any violation of any special event permit requirements shall be noted, and the event may be subject to sanctions by the City in subsequent applications, up to and including denial of future use. • City reserves the to terminate all or part of this permit immediately without notice if the SD Media Productions does not adhere to all city requirements or if the facility is damaged or destroyed. • Filming activities for the purpose of motion picture, commercial, or videotaping on or of City property for commercial purposes is prohibited without a City of Healdsburg Film Permit. A film permit can be obtained by contacting Facilities and Events Supervisor, Matt Milde at (707) 431-3128 or [email protected].
• Discharge of weapons, explosives, firearms, or pyrotechnics is prohibited.

12. Other Conditions
• SD Media Productions shall assure that all participants selling goods and services adhere to local requirements.
• SD Media Productions shall be responsible for the cost of all damage to City venues resulting from the event and shall be responsible for any repairs, litter removal, trash collection or other clean up caused by the event. All or part of the damage deposit may be applied to costs. • No vehicles, trailers, portable BBQ’s, etc. shall be driven or parked on City-owned sidewalks or lawns. • No digging or cutting of any shrubs, vegetation, and/or trees. • No spray paint or /chalk/spray-on chalk used on roads, parking areas, grass, sidewalks, etc. • The onsite event organizer shall retain a copy of the special event permit and keep on location. (Ord. 819/1, 1987. Code 1964/16-A-10)
• The City must approve, in writing, any modifications to the event after the event permit has been issued.
• Special event set-up & break-down activities are permitted during day-use hours only, from 7:00 a.m. to 10:00 p.m.

F – HEALDSBURG POLICE DEPARTMENT CONDITIONS OF APPROVAL

1. All state laws, city ordinances and parking regulations are subject to enforcement.

2. Amplified Sound
• Must be kept at a reasonable level and not violate Healdsburg Municipal Code at any time during the event, including setup and takedown.

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3. Private Security
• SD Media Productions must provide for private security as outlined on page 9 of the special event application. The required number of security guards is subject to any changes to the layout or scope of event. (a copy of the security contract must be provided by April 1, 2023).

4. Traffic Control Plan
• SD Media Productions must submit a traffic control plan for Public Works approval. A copy of an approved traffic control plan must be submitted to the Police Department no later than April 21, 2023.

5. Handicapped, Bus, or Taxi Zones
• Portable toilets and dumpsters shall not block disabled spaces or bus and taxi zones. Locations for such must be posted 24 hours in advance of anticipated delivery with “No-Parking / Tow Away” signs.

Signs and barricades may be obtained from police department prior to event.

6. Alcohol
• Alcohol sales must be in conjunction with a valid ABC license and a city council waiver must be obtained. (HCO 9.12.170). City Council waiver obtained on October 3, 2022. • Persons purchasing or being served alcohol must be 21 or older. Valid identification must be shown.

Must have hand stamped or be issued a wristband. No alcohol to be sold or served to intoxicated persons.
• All alcohol sales and service to stop at 4:45 pm.
• Submit copy of ABC License by May 15, 2023.

7. Perimeter Control
• Perimeter of event area must be fenced and posted with signs indicating no alcohol outside of event area. Fencing shall be of a type that prevents people from entering or exiting, except at designed spaces. Event organizer must provide the police department with fencing specifications no later than April 1, 2023.
• Event staff shall be stationed at gates to prevent persons from leaving event area with open alcohol.

Persons with alcohol outside of event area will be subject to citation. (HMC 9.12.170).

8. Police Staffing
• This event has the potential to bring a significant increase in people to the City of Healdsburg.

Given the increase in people and traffic, the police department reserves the right to require increased staffing during the event at a ratio of 1 officer per 1,000 attendees. Event organizers shall provide the Police Department with current and anticipated attendance numbers on April 1, 2023, May 1, 2023; and May 15, 2023. A determination will be made at that time as to the number of officers and the duration they will be required. The cost will be billed to the event at the rate indicated on the approved master fee schedule at that time.

G – HEALDSBURG FIRE DEPARTMENT CONDITIONS OF APPROVAL

1. Cooking Booth and Food Truck Requirements
• Food vendors must comply with the cooking both requirements as listed in the attached inspection form and drawing. Vendors will be inspected prior to the event. • Barbeques and cooking apparatus must be located 10 ft. away from any combustible materials including tents and canopies.
• Fire extinguishers are required at all cooking booths.

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• Grills and deep fat fryers that give off grease laden vapors are required to be at least 18 inches to the exterior of the booth.
• Propane is to be stored outside of the membrane.
• Food trucks shall have the Ansul system tagged as inspected and certified within 6 months of the date of the event.

2. Tents
• Tents over 400 sq. ft. will require a tent permit and will require inspection from Healdsburg Fire Department. The permit will provide the tent owner/operator of the above listed requirements. The tent permit application can be found online at www.healdsburg.gov under Fire Department. • No open flame will be allowed under the tent structure. Tents shall be subject to the Parking, Cooking, No Smoking, and other requirements as identified in T-19 CCR, CFC 3203. • If 50-gallon poly drums are used to secure tents, the drums must be clean of chemicals or debris prior to filling.
• Tent permit applications shall be submitted April 1, 2023.

3. Emergency Vehicle Access (EVA) West Plaza Parking Lot • SD Media Productions shall maintain a 10-foot-wide EVA through the West Plaza Parking Lot between North to Matheson Streets. The EVA can be used by pedestrian traffic but shall not have objects that cannot be quickly moved during an emergency.

4. Vehicles Blocking Entry at Entrances to Event
• If vehicles are used to block the ends of the street the vehicles shall have the keys left in them in case of emergency.

5. Consultation Meeting
• SD Media Productions shall schedule a meeting and site walk to discuss the spacing requirements between food booths and tent requirements. Call the Fire Marshal to schedule at (707) 431-3125 (schedule by April 21, 2023).

6. Loading and Unloading
• All loading and unloading of merchandise and materials shall not block the roadways around West Plaza Park / West Plaza Parking Lot for Emergency Vehicle Access.

7. Inspection
• Contact the Healdsburg Fire Department Fire Marshal prior to the event for inspections of the tents and vendor booths at (707) 431-3125. A 48-hour inspection notice must be given.

H – CONDITION DEADLINES
November 2022 -
January 2023
COH Development of ongoing Cost Recovery Deposit Agreement February 2023 Review and Signing of Cost Recovery Deposit Agreement

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March 2023 Status Update Check-in Meeting
Initial Event deposit due
April 2023 Status Update Check-in Meeting
April 1, 2023 Provide preliminary attendance numbers
Provide copy of security contract
Provide preliminary Special Event Layout
Submit Risk Management Plan
Submit Parking Control Plan
Submit Tent Permit Application
Provide fencing specifications
April 21, 2023 Schedule Consultation Meeting with Fire Department Submit Traffic Control Plan
Provide Certificate of Liability Insurance with Endorsement Special event permit application processing fee is due
May 1, 2023 Provide current attendance numbers
Public notification deadline: West Plaza Lot & Plaza Park areas Finalized Special Event Layout
Confirm “No Parking” signs and barricade quantities and schedule a signage/barricade pick-up date with Community Services
Submit a Waste Management Plan
May 8-11, 2023 On-site: Pre-Event Walkthrough
May 15, 2023 Obtain ABC license for alcohol sales
Provide final attendance numbers
May 17, 2023 “No Parking” signage in place: West Plaza Parking Lot by 7:00 a.m. “No Parking” signage in place: Parking stalls on Matheson and Vine Streets by 7:00 a.m.

May 19, 2023 “No Parking” signage in place: parking stalls on Plaza Park side of Plaza, Center, and Matheson Streets 7:00 a.m.

May 21, 2023 On-Site: Post-Event Walkthrough
May 22, 2023 All trash, recycling, and compost units removed by 11:00 a.m.

August 1, 2023 Post-event report submitted
All required materials outlined in the above conditions are due by the assigned date to Recreation Supervisor, Matt Milde (707-431-3128 / [email protected]).

We hope that your special event is a success.

If you have any questions related to the attached conditions, please contact Recreation Supervisor, Matt Milde at (707) 431-3128.

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Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement) SD

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Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement) Healdsburg Wine & Food Experience May 18-21, 2023
Steve Dveris
X
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CEO, SD Media Productions
SD Media Productions, LLC
SD
7/25/2022

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Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement) Healdsburg Wine & Food Experience
X
X
2022 was first year
West Plaza Parking lot + other private locations in Healdsburg area X West Plaza Parking Lot
X X
X
X
X
SD Media Productions LLC
, Napa, CA 94558
[email protected]
May 18-21, 2023
Thursday, May 18, 2023 7am
Saturday, May 20, 2023 11am
Saturday, May 20, 2023 Monday,
5/22 at 12pm
Saturday, 5/20 at 4pm
partnering with El Corazon, SoCo Grape Growers Assn, Farm to Pantry & FFA 15/100
2,000
15/300
Judy Walker
Christine Calegari
[email protected]
7/25/2022
SD
Use of West Plaza Park:Sat 5/20 7am-5pmSun 5/21 7am-5pmno use over 24hrs, we will break down at the end of the event on Saturday and set up again Sunday morning Similar to HWFE 2022, the area will be used for guest check-in WEST PLAZA LOT:

Requesting use of the art installation area if available at the time of the event. 5pm
2,000

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Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement) X
X
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130
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SD

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Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement) X
XX
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50 X
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A multi-day curated world class wine and food festival celebrating agriculture and sustainability with a focal point on the Grand Tasting in the West Plaza Lot showcasing local, national and international wine and food companies.The Grand Tasting is a ticketed event, fenced and 21 years and over. The event to benefit community based agricultural organizations including Sonoma County Grape Growers Foundation, El Corazon, Farm to Pantry and Future Farmers of America.

SDs

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Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement) X
X
With the expectation of 2,000 attendees we will need additional parking.

X
X
X
City Hall Parking Lot
5/20 & 5/21 40 7am 5pm
Matheson Street & Vine Street (same as 2022)
5/18-5/22 10 7am 5/18 12pm 5/22
SD
Requested for Grand Tasting vendor parking
Matheson Street (one-way) 5/20/2023
7:30am 1pm
Healdsburg Ave Center Street
Center Street (one-way) 5/20/2023
Matheson Street Plaza Street
7:30am 1pm
Plaza Street on 5/20/2023From Healdsburg Ave to Center St.7:30am - 1pm To allow for Farmers' Market in Healdsburg Plaza
TBD
Also requesting Senior Center Parking Lot for Farmers' Market on Sat 5/20/23 from 7:30am - 1pm - we will provide attendants to direct guests and monitor the lot

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Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement) X
TBD
TBD
X
Multi-media approach using all forms of media - radio, print, social media, web, direct mail, and email.

In 2022 we had significant media present during the weekend - covering food, wine, agriculture and lifestyle + promoting Healdsburg as a destination.

X
SD

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Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement) X
X TBD - similar in size and scope as 2022
X one or two
X TBD
TBD - similar in size and scope as 2022
TBD - not yet booked
X TBD
Band will play during the grand tasting event (with amplified sound) and announcements.

X
TBD
X
X
X
TBD
This can be provided once we have confirmed our food vendors. We had 12 in 2022.

X
SD

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Festival Merchandise
SD
11am 5pm on Saturday, May 20, 2022

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Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement) X
X 12
X 2
X minimum of 4 + portalets are equiped with handwashing sinks TBD TBD
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TBD
TBD
TBD
in 2022 we used RentaFence
In 2022 we worked with Green Mary and Recology to determine our garbage/recycle needs based on number of vendors andtypes of trash. We are trying to be as green as possible. We will do the same in 2023.

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Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement) Email, social media, phone would all be methods used to notify vendors and public if we needed to cancel.

X
X
SD
7/25/2022

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Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement) Healdsburg Wine & Food Experience
7/25/2022

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Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement) H
WFEGrandTasting2023forHWFE2023-May18,2023at12:00PM
50Feet

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Packet Pg. 180 Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement) July 25, 2022
City Council of Healdsburg
401 Grove Street
Healdsburg, CA 95448
Dear Healdsburg City Council:

We are proposing year 2 of the Healdsburg Wine & Food Experience to take place May 18 – 21, 2023. As the inaugural year has shown, HWFE positively impacts local tourism, hospitality, retail and other businesses, and also benefits the local community and farmers. The focal point of the weekend will be a Grand Tasting held in the West Plaza Parking Lot during the weekend. As part of the Grand Tasting, there would be food and winery booths in the lot.

We are requesting the ability to have alcohol served as part of this event. The event itself would be ticketed, with ID’s checked to ensure attendees are 21+ years old, with private security, as well as an event perimeter (fencing), for the safety of the community.

We are committed to creating a respectful and meaningful event. The ability for wineries to serve during this event time will provide exposure to their business, increasing their future sales and consumer visits the local tasting rooms, encouraging people to continue to explore the local wineries, restaurants, and city of Healdsburg. Our goal is to continue this an annual event that is embraced by the community, elevates Healdsburg and highlights the entire region.

Thank you for your time and consideration.

Sincerely,
Steve Dveris
President/CEO
SD Media Productions LLC
[email protected]
Napa, CA 94558

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Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement)

INVOICE
CITY OF HEALDSBURG DATE: March 21, 2023
1557 Healdsburg Avenue
Healdsburg, CA 95448
Bill To: For:

SD Media Productions, LLC Wine & Food Expereince:

Special Event Permit Deposit &
Napa, CA 94558 Application Processing Fees
AMOUNT

DEPOSIT
PAID
$2,331.60
$469.40
$322.85
$423.12
Special Event Permit Conditions.

TOTAL DUE PAID #R00046659
Please remit payment by: 4/21/23
Mail check to: Healdsburg Community Services
c/o Matt Milde, Supervisor
1557 Healdsburg Ave.

Healdsburg, CA 95448
-Additional deposit and fee requirements can be found in your finalized -SD Media Productions is responsible for the cost of all damage (beyond normal wear and tear) to City venues resulting from the event and for any repairs, litter removal, trash collection or other clean up caused by the event.

DESCRIPTION
SD Media Initial Special Event Deposit - $5,000

SPECIAL PERMIT APPLICATION FEES
Major Special Event Permit Fee
Street Closure Fee - Business District
back to SD Media as outlined in the current Cost Recovery Agreement.

Please make check payable to: City of Healdsburg
For questions, please contact Matt Milde
707-431-3128 or [email protected]
City Council Review Fee - 10/3/22
Parking Lot Fee - 5/18/23 - 5/21/23 (4 Days)
Barricades (TBD - Billed in May 2023)

NOTATIONS
-All event-related work that requires additional City staff time will be charged

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Packet Pg. 187 Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement) From: [email protected]
To: Matt Milde; Mckenzie Nelson; [email protected]
Subject: Receipt #R00046659
Date: Wednesday, April 19, 2023 3:08:05 PM
City of Healdsburg
401 Grove Street
Healdsburg, CA 95448-4723
(707) 431-3306
----------------------------------------
DATE : 4/19/2023 3:03 PM
OPER : HCC
TKBY : HCC
TERM : 5110
REC# : R00046659
W PLAZA PARKING LOT W Plaza Parking Lot - 15
SD Media Productions, LLC - 2023 Hbg Wine and Food 3546.97 CS025-15 0.00
CS030-15 3546.97
585-3040-35328-00310 -3546.97
CS095 0.00
CS100 0.00
CS105 0.00
CS080 0.00
Paid By:SD Media Productions, LLC - 2023 Hbg Wine and Food HCC CK 3546.97 REF:1210

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Packet Pg. 188 Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement) RISK MANAGMENT PLAN for HWFE Vintners Plaza Grand Tasting Potential Risks Identified Likelihood Severity Prevention Measures

ALCOHOL
Preventing Service to Minors medium mediumhigh1. ID check at entrance, only guests born 5/20/02 or earlier will be wristbanded and allowed in event area.

2. Non-transferable wristband to be placed on all
guests/exhibitors at time of ID check

3. Review alcohol service procedures with vendors

4. Provide appropriate signage at entrance

5. Perimeter fence event space with security personnel at each gated entrance.

6. Signs will be posted on fencing and at entrance that alcohol is not permitted outside of event area.

Preventing Over Consumption medium mediumhigh1. This is a tasting, remind exhibitors that sample size is recommended as 1 ounce for wine and cider, 2 ounces for beer

2. Encourage Exhibitors have a representative that has had Responsible Beverage Service Training

3. Think Twice Foundation will be onsite with single-use breathalysers and education on responsible consumption.

4. Think Twice will assist guests with LYFT/UBER arrangements

CROWD MANAGEMENT
Security of Guests/Exhibitors low medium 1. Only guests and exhibitors will be allowed into event area, exhibitors must have valid credentials; guests will have wristbands.

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Potential Risks Identified Likelihood Severity Prevention Measures

2. Security personnel will be at all entrances/exits
Spills high low 1. Spills are difficult to prevent, but we can take quick action to clean up the spill.

2. Brooms, dust pans and mops will be located in each of the major tents and near the stage. Volunteers will know of the locations and be trained to assist in cleaning up any spill

3. This is a tasting event; guests will have a 12-ounce wine glass. Exhibitors will be pouring a 1-ounce sample of wine and cider, 2 ounce pour of beer which should keep spills minimal.

Slips and Falls low medium 1. Volunteers will be positioned throughout the event to notify staff of any slips or falls.

2. First Aid/EMT will be available onsite, and all volunteers will be able to direct guests/exhibitors to that location or assist in getting first aid personnel to the person if they are unable to go to First Aid/EMT location.

3. First Aid/EMT will be located at a gated entry that will be staffed during the event for easy entry/exit if needed.

Heat Exhaustion medium lowmedium

1. Water stations will be onsite and located throughout the event.

2. Shade is available inside tents and lounge areas.

3. First Aid/EMT will be available onsite, and all volunteers will be able to direct guests/exhibitors to that location or assist in getting first aid personnel to the person if they are unable to go to First Aid.

4. First Aid/EMT will be located at a gated entry that will be staffed during the event for easy entry/exit if needed.

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Potential Risks Identified Likelihood Severity Prevention Measures

5. First Aid/EMT will be able to assist with any medical nonemergency such as cuts, blisters, etc. and if necessary they are able to advise on next steps, if needed.

Guests with Limited Mobility medium lowmedium

1. We are located in a public parking lot.

2. Bathrooms will be wheelchair accessible.

3. Entrance, exit and all event areas will be accessible to wheelchairs.

4. Universally accessible shuttle services will be included in the fleet of vehicles being used to transport guests to and from event parking locations.

Communication – Information,
Directions, Signage

high low 1. Event website and email communication will include FAQ’s and “know before you go” details to help guests be
prepared before they arrive – parking, entrance location, etc.

2. Exhibitors will receive written communication prior to the event with Q&A to provide them with details in advance.

3. HWFE will produce signage that provides direction for guests.

4. Volunteers will be located throughout event to assist guests with any directional needs (bathrooms, exit,
handwashing station, first aid, etc.)

5. Volunteers will be directed to staff for any
questions/concerns they are unable to answer or address.

6. All staff will have a list of important contacts and their phone numbers.

7. All staff will have radios for communication.

Evacuation (active shooter, natural
disaster)
low high 1. Volunteers and Staff will be aware of all exits.

2. Staff will contact law enforcement (911).

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Potential Risks Identified Likelihood Severity Prevention Measures

3. All staff with radios will receive an alert with information (depending upon the circumstances) as to how to
communicate with volunteers, guests and exhibitors
regarding next steps.

4. Volunteers will be trained to direct guests on next steps, safety outside of the event area or shelter in place.

5. Sound system will be available for announcements
throughout event area if safe to do so.

PARKING/TRANSPORTATION
Parking Lot Closure (West Plaza Lot) high lowmedium1. No Parking/Tow Away signage will be posted as per City of Healdsburg requirements a minimum of 24 hours in
advance of lot closure.

2. City of Healdsburg Police Department to be contacted to assist in removing vehicles/finding owners prior to towing.

3. Perimeter fencing to go up with security to assist in keeping lot cleared of unapproved vehicles.

Road Closures (North Street) high medium 1. Event website will include “know before you go” details to help guests be prepared before they arrive – parking,
entrance location, etc.

2. Exhibitors will receive written communication prior to the event with Q&A to provide them with details in advance.

3. Parking locations and use of shuttle service will be a critical component in pre-event communication with guests and
exhibitors.

Availability of Parking high medium 1. HWFE has identified multiple parking locations in Healdsburg, Windsor and Santa Rosa to accommodate
parking needs. Shuttle service will be made available from each location to the event.

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2. Parking lots will have an attendant to help in managing flow and capacity.

3. Universally accessible shuttle services will be included in the fleet of vehicles being used to transport guests to and from event parking locations.

SECURITY
Theft low high 1. Healdsburg Police Department will be called if a theft occurs.

2. We will have security guards or personnel at all entrances to help with control of people in and out of event area.

3. All entrances and exits, except the main guest
entrance/exit will be gated with staff to open/close gate as needed.

Homeless low medium 1. Security will be onsite to prevent non-ticket persons from entering the event.

2. Non-ticket guests will be asked to leave the premise, if any conflict occurs local authorities will be contacted.

Lost & Found high low 1. Lost and found articles can be dropped off or picked up at the front entrance if during the event, or at the HWFE
VIP/Information Center.

EMERGENCY ACCESS
Medical Emergency/Fire low high 1. Depending upon the severity of the emergency, staff will be notified and 911 will be contacted and First Aid/EMT will be notified. Key staff will be equipped with radios.

2. First Aid/EMT will be available onsite, and all volunteers will be able to direct guests/exhibitors to that location or assist in getting first aid personnel to the medical
emergency.

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3. First Aid/Bells Ambulance and EMT will be located at a gated entry that will be staffed during the event for easy entry/exit if needed.

4. A 10-foot-wide EVA will be maintained throughout event area for access if necessary.

5. Fire extinguisher will be provided in all cooking booths.

Medical Non-Emergency low Lowmedium

1. First Aid/EMT will be available onsite, and all volunteers will be able to direct people to that location or assist in getting first aid personnel to the medical emergency.

2. First Aid/EMT will be located at a gated entry that will be staffed during the event for easy entry/exit if needed. First Aid will be able to assist with any medical non-emergency such as cuts, blisters, etc. and if necessary they are able to advise on next steps, if needed.

SD Media Primary Point of Contact:

Christine Calegari, VP of Operations & Marketing
Phone: | Email: [email protected]
Event Production Primary Points of Contact:

Judy Groverman Walker, JGW Events
Phone: | Email: [email protected]
Samantha Paull, Samantha Paull Planning & Consulting
Email: [email protected]

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Packet Pg. 194 Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement) Waste Management Plan – Vintners Plaza Grand Tasting
Greening the Event
• During the Grand Tasting event will be working with Green Mary (http://greenmary.com/) to do our part in creating a green event. • We will have 12 trash stations that will each consist of one each garbage, compost and recycle container. At each station will be a volunteer to assist guests in putting their trash in the correct receptacle.
• Chefs will be provided with compostable serveware for sampling their dishes. • Reusable containers will also be used as much as possible including spitoons, ice buckets and equipment used by chefs.
• Corks will be saved and recycled.
• Recology will provide compost, garbage and recycle containers (drop off 5/19/23 and pick up date 5/22/23).
o 1 – 20 yard bin for recycling
o 2 – 4 yard dumpsters for compost
o 2 – 4 yard dumpsters for trash
Green Mary and her staff:
• will sort through trash bags to maximize composting and recycling efforts and ensure trash is placed in the correct containers.
• will work with volunteers at each trash station to answer questions and make sure the volunteers are assisting guests in disposal of their trash into the correct receptacles. • sort out any hazardous waste for proper disposal or recycling • work with exhibitors to ensure empty bottles are returned to empty cases for easy recycling and that corks are recycled
• provide a final grounds cleaning on Sunday once everything is torn down Portapotties
• There are 13 restroom stalls reserved for the public at the Grand Tasting. o 3 – 3 stall
o 1 – ADA
• There is one 2 stall portapottie for staff/back of house

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Packet Pg. 195 Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement) • These units are all solar-powered each with its own independent water capacity for waste and freshwater. Sinks are located inside units.
• Delivery is tentatively set for Friday, May 19 with pick up on Sunday, May 21.

Free Standing Portable Handwashing Sinks
• In addition to the sinks located within the portapotties, we will also have 4 free standing sinks positioned throughout the event area. These are the standard two sided sinks with soap, paper towels and their own water and gray water holding tanks.
• Delivery is Friday, May 19 with pick up on Sunday, May 21.

Gray Water
• We will be using a gray water container for the disposal of wine waste and dump buckets.

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Packet Pg. 196 Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement) May 1, 2023
Dear Merchant/Resident:

SD Media Productions, LLC, in partnership with the Sonoma County Winegrowers, will be hosting The Vintners Plaza Grand Tasting as part of the Healdsburg Wine & Food Experience on Saturday, May 20, 2023 from 12:00pm – 4:30pm. We are working closely with the City of Healdsburg and wanted to give you advance notice of event details and approved measures being taken to create a safe environment for participants:
• The Vintners Plaza Grand Tasting event will take place in the West Plaza Parking Lot from 12:00pm – 4:30 pm on May 20, 2023
• Within the fenced Vintners Plaza Grand Tasting, there will be food and alcohol consumption (attendees must be 21yrs+, show ID, and will have an identifier such as a wrist band), and there will be amplified sound for live music and/or wine/food related seminar/demonstrations • The Farmers’ Market will be moved to the Plaza, so there will be one-way road closures as noted below:
o Plaza Street between Healdsburg Avenue and Center Street May 20, 2023, 7:00 a.m. to 1:00 p.m.
o Center Street between Plaza and Matheson Streets Saturday, May 20, 2023, 7:00 a.m. to 1:00 p.m.
o Matheson Street between Healdsburg Avenue and Center Street Saturday, May 20, 2023, 7:00 a.m. to 1:00 p.m.
• Set-up will take place in the West Plaza Lot beginning Thursday, May 18 at 7am and tear down will start after the event ends at 4:30pm and be complete by Sunday, May 21 at 10pm.

The sidewalk and entrance to your business/residence will remain open and unobstructed throughout the duration of the event.

We thank you in advance and want to assure you that we will do everything we can to limit the impact on your business/residence. Overall, we believe our event will have a positive impact on Healdsburg and local businesses. If you have any questions or concerns, please contact us at:

Healdsburg Wine & Food Experience
Steve Dveris, CEO/President
SD Media Productions
[email protected]
Karissa Kruse, President
Sonoma County Winegrowers
[email protected]
Thank you for your time and we hope you will consider joining us at the 2 nd annual HWFE!

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Packet Pg. 197 Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement) Traffic Control Plan
Event: Healdsburg Wine & Food Experience
Organizer: SD Media Productions LLC
Date: May 20, 2023
Location: West Plaza Parking Lot / Downtown
Attendees: Approximately 2000 Including Exhibitors, Sponsors, Staff & Volunteers Initial Planning Activities:
• Freeway & Local Street Traffic Flow Routes
o Event parking has been identified and shuttle traffic will be direct to disburse entry/exit traffic onto and off of US-101, include southbound exit 504 Westside Rd, north and southbound exit 505 Dry Creek Rd, as well as northbound exit 503 Central/Healdsburg • Emergency Access Routes
o As identified in the event site plan, there are emergency exits planned with manned, movable fencing and/or barricades
• Transit Accommodation
o Parking locations and use of shuttle service will be a critical component in pre-event communications:
o Via event website “know before you go” detail to be added ahead of the event date o Direct per attendee communications distributed in the weeks and days leading up to the event
o Signage will be utilizes to assist attendees in safely navigating their walking paths once delivered via shuttle and for those making their way to and from auxiliary events in the area surrounding the Plaza
Feasibility Plan:
• Lot Assignments
o Hotel Healdsburg valet parking has been confirmed within 0.3 miles at:
▪ 230 Healdsburg Avenue, Healdsburg
▪ The Matheson spaces within the lot will be allocated to allow for full day Thursday through Sunday access. Although the installation will begin early Thursday morning, vehicles can begin parking at The Matheson back lot in the evening hours of Wednesday.
▪ The area will be separate from main guest parking at Coyote Sonoma and identified via signage and within a cone/roped off area ▪ A golf cart will be provided to Hotel Healdsburg for Thursday evening through Sunday use to accommodate valet staff efficiently accessing the remote lot o Guests of the event booked at hotels at which HWFE has existing blocks will park onsite at the hotel and be shuttled to and from events, with shuttles running on rotation starting 30 minutes prior to events and through to conclusion until all guests have been returned/vacated the event
▪ Montage Healdsburg, Hotel Healdsburg, h2, Harmon Guest House, Hotel Trio, The Madrona
o For auxiliary events and non-overnight VIP guest parking, public parking areas, such as 405 Grove Street, 330 Harmon Street will be identified and a shuttle stop will be activated in a portion of the West Plaza lot and/or the parking lot at 230 Healdsburg Avenue, for shuttling to be provided on rotation.

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Packet Pg. 198 Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement) Traffic Control Plan
o Larger general admission parking locations have been confirmed with transportation running on rotation starting 30 minutes pre-event and until guests have been returned/vacated the event space, those include:
▪ Healdsburg High School, 1024 Prince Ave, Healdsburg
• Estimated 230 Vehicles At A time
▪ American Ag Credit 400 Aviation Blvd #100, Santa Rosa • Estimated 385 Vehicles At A time
o Vendor/exhibitor parking has been sourced via various neighboring businesses from who approval has been granted for day use of their parking:
▪ 58 W. North Street
▪ 1207 Vine Street Lot
▪ Select locations at/near 70 W. North (Denny’s Electric, CCI, etc.) ▪ Healdsburg Fitch Mountain School, 520 Monte Vista Ave. with shuttling ▪ Healdsburg Park at Ride, 330 Harmon Street with shuttling o Additional lots have been identified to accommodate staff/volunteer parking from which they will be shuttled:
▪ Old Red/Hwy 101 Park & Ride | 10735 Old Redwood Hwy, Windsor ▪ Fulton Rd./Mark West Park & Ride | River Rd, Fulton
▪ Geyserville Park & Ride: | Remmel Rd, Geyserville
▪ Windsor Depot Park & Ride | Windsor Rd., Windsor
• Vehicle Access & Circulation
o Parking lots identified have been selected based on both the capacity and ensuring the larger lots are utilized as well as identified based on safe access for entry and exit by both vehicles as well as shuttles of various sizes
o Each lot will have coned and clearly marked areas for shuttle staging to minimize pedestrian crossing of shuttle route into and out of the lot • Parking Area Design & Operation
o Each lot will be clearly identified with signage that is visible upon approach o Entry and exit will be identified via existing signage and if/as needed addition of signage, such as a-frames, flags or banners
• Parking Occupancy Monitoring
o Onsite Parking Attendants will be present during event hours to manage lot flow and put in place signage to identify lot status (open/full) that is clear from street view to approaching vehicles
Traffic Mitigation via Shuttle Services
• Shuttle Service
o Shuttles of varying sizes and types will be included in the fleet transporting guests from parking lots to the main event area
o Larger shuttles will be restricted to the primary and secondary shuttle drop locations to avoid any impediment of flow of traffic on Healdsburg Avenue ▪ Primary Shuttle Drop: Sonoma County Transit pick up/drop off location off the Plaza/across from Dry Creek Kitchen
▪ Secondary Shuttle Drop: The Matheson parking lot, as this location is hosting a portion of the overall event experience from 9am-6pm.
▪ Other Shuttle Drop: Smaller vehicles in the fleet, such as SUV’s or Sprinter Vans to utilize the parking spaces outside of Dry Creek Kitchen and/or Healdsburg Bar & Grill, if/as available; default to primary drops when not assessable • Disabled Accessibility

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Packet Pg. 199 Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement) Traffic Control Plan
o Accessible shuttle services will be on-demand within the fleet of vehicles being used to transport guests
o Access via main event entry will be used, unless otherwise necessary to permit access via an alternative entry where event staff/security will grant temporary removal of event barricades to allow entry/exit access
Road Closure
• Per City of Healdsburg terms and conditions, SD Media Productions shall coordinate the closure on North Street, partnering with Public Works Department staff to conduct the closure and placement of road signage to notify the public of the partial closure/no thru access. o Wednesday, May 17, 2023 “No-Parking / Tow Away” a-frame signage to be placed as follows:
▪ West Plaza Parking Lot subject to the closure a minimum of 24 hours prior to event; a-frame signage in place no later than 7:00 am, May 17, 2023 ▪ Parking stalls East side of Vine Street (between Matheson Street and emergency zone) subject to the closure a minimum of 24 hours prior to event; a-frame signage in place no later than 7:00 am, May 17, 2023
▪ Parking stall directly adjacent to the West Plaza Parking Lot (2 per sides of the street) subject to the closure a minimum of 24 hours prior to event; a-frame signage in place no later than 7:00 am, May 17, 2023
o Friday, May 19, 2023 “No-Parking / Tow Away” a-frame signage to be placed as follows:
▪ One-Way Street Closures: “No-Parking / Tow Away” a-frame signage in parking stalls on Plaza Park side of Plaza, Center, and Matheson Streets, a-frame signage must be in place by 7:00 am, May 19, 2023.
o Per Terms & Conditions Staffing and Safety Measures:
▪ Barricades with reflective materials will be placed at each closure location at least 30 minutes before the start of the event and removed immediately following the end of the event
▪ Closures will occur at intersecting roads to avoid vehicles entering a partially closed road
▪ Vehicles parked inside the closed area will be provided with safe egress during the closure
This Event Traffic Management Plan will be implemented by SD Media Productions staff and planning & production staff and volunteers, and in partnership with the City of Healdsburg/Public Works Department where identified.

SD Media Primary Point of Contact:
• Christine Calegari, VP of Operations & Marketing
o Phone: | Email: [email protected]
Event Production Primary Points of Contact:
• Judy Groverman Walker, JGW Events / HWFE Co-Producer
o Phone: | Email: [email protected]
• Samantha Paull, Samantha Paull Planning & Consulting / HWFE Co-Producer o Phone: | Email: [email protected]

9.B.c
Packet Pg. 200 Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement) September 26, 2022
Dear Merchant:

SD Media Productions, LLC will be hosting the Grand Tasting as part of the Healdsburg Wine & Food Experience on Saturday, 5/20/23 between the hours of 11am – 5pm. In order to create a safe environment for participants, we are requesting to:
• Hold the Grand Tasting event in the West Plaza Parking Lot from 11am – 5pm on May 20, 2023, as well as utilizing the courtyard areas of West Plaza Park on May 20, 2023 from 7am-5pm. • Within the fenced Grand Tasting area, allow alcohol consumption (attendees must be 21yrs+, show ID, and will have an identifier such as a wrist band), as well as have amplified sound for live music and/or wine/food related seminar/demonstrations
• Set-up in the West Plaza Lot beginning Thursday, May 18 at 7am and tear down after the event to Monday, May 22 at 12pm, including designated street parking spots on North Street & Matheson Street that were utilized for the May 2022 event.
• Between the hours of 7:30am-1pm on Saturday, May 20, 2023, request half road closures (one way traffic) around the Plaza on Matheson Street, Center Street and Plaza so that the Farmers’ Market can operate in the Plaza for that day’s market.

The street, sidewalk and entrance to your business will remain open and unobstructed throughout the duration of the event. This request will be brought forward to the City Council during their regularly scheduled meeting on Monday, October 3, 2022 at City Hall starting at 6:00 p.m.

We thank you in advance and want to assure you that we will do everything we can to limit the impact on your business/residence. Our goal is to have a positive impact on Healdsburg and local businesses. If you have any questions or concerns, please contact us at:

Healdsburg Wine & Food Experience
Steve Dveris, CEO/President
SD Media Productions
[email protected]
Thank you for your time and we hope you will consider joining us at the 2023 Healdsburg Wine & Food Experience!

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Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement)

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Packet Pg. 208
Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement)

SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE

THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE POLICY PROVISIONS.

INSURER(S) AFFORDING COVERAGE
INSURER F :

INSURER E :

INSURER D :

INSURER C :

INSURER B :

INSURER A :

NAIC #
NAME:

CONTACT
E-MAIL
ADDRESS:
(A/C, No, Ext):

PHONE

INSURED
COVERAGES CERTIFICATE NUMBER: REVISION NUMBER:

IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed.

If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s).

THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS

CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER.

OTHER:
(Per accident)
(Ea accident)
$
$
SUBR
WVD
ADDL
INSD

THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS

CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. $
$
$
$

PROPERTY DAMAGE
BODILY INJURY (Per accident)
BODILY INJURY (Per person)

COMBINED SINGLE LIMIT

AUTOS ONLY

AUTOS ONLY AUTOS

NON-OWNED

OWNED SCHEDULED

ANY AUTO

AUTOMOBILE LIABILITY
Y / N

WORKERS COMPENSATION

AND EMPLOYERS' LIABILITY
OFFICER/MEMBER EXCLUDED?
(Mandatory in NH)
DESCRIPTION OF OPERATIONS below
If yes, describe under

ANYP ROPRIETOR/PARTNER/EXECUTIVE
$
$
$
E.L. DISEASE - POLICY LIMIT
E.L. DISEASE - EA EMPLOYEE
E.L. EACH ACCIDENT
ER
OTHSTATUTEPER
(MM/DD/YYYY) LIMITS POLICY EXP(MM/DD/YYYY)

POLICY EFF

LTR TYPE OF INSURANCE POLICY NUMBER
INSR
DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached if more space is required)

EXCESS LIAB
UMBRELLA LIAB EACH OCCURRENCE $
AGGREGATE $
$
OCCUR

CLAIMS-MADE
DED RETENTION $
PRODUCTS - COMP/OP AGG $
GENERAL AGGREGATE $
PERSONAL & ADV INJURY $
MED EXP (Any one person) $
EACH OCCURRENCE $

DAMAGE TO RENTED
PREMISES (Ea occurrence) $

COMMERCIAL GENERAL LIABILITY

CLAIMS-MADE OCCUR
GEN'L AGGREGATE LIMIT APPLIES PER:

POLICY PROJECT LOC

CERTIFICATE OF LIABILITY INSURANCE DATE (MM/DD/YYYY)

CANCELLATION

CERTIFICATE HOLDER
The ACORD name and logo are registered marks of ACORD
HIRED

AUTOS ONLY

PRODUCER

FAX PAYCHEX
(A/C, No):

INSURANCE AGENCY, INC.
225 KENNETH DRIVE
ROCHESTER, NY 14623
04/14/2023

SD MEDIA
3234 ATHERTON CIR
NAPA, CA 94558
Paychex Insurance Agency, Inc. 877-266-6850 [email protected] AmGUARD Insurance Company 42390 A Y NA N SDWC353840 06/01/2022 06/01/2023
✘
1000000 1000000 1000000
SD Media Productions LLC
3234 Atherton Cir
Napa, CA 94558

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Packet Pg. 209 Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement)

DATE (MM/DD/YYYY)
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS

IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s).

PRODUCER CONTACT
NAME:

PHONE
(A/C, No, Ext):

FAX
(A/C, No):

E-MAIL
ADDRESS:

PRODUCER
CUSTOMER ID #:

INSURER(S) AFFORDING COVERAGE NAIC #
INSURED INSURER A :

INSURER B :

INSURER C :

INSURER D :

INSURER E :

INSURER F :

CERTIFICATE OF LIABILITY INSURANCE
COVERAGES CERTIFICATE NUMBER: REVISION NUMBER:

WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.

INSR

LTR TYPE OF INSURANCE

GENERAL LIABILITY

COMMERCIAL GENERAL LIABILITY

ADDL SUBR

INSR WVD POLICY NUMBER

POLICY EFF
(MM/DD/YYYY)

POLICY EXP
(MM/DD/YYYY) LIMITS
EACH OCCURRENCE $

DAMAGE TO RENTED
PREMISES (Ea occurrence) $
CLAIMS-MADE OCCUR MED EXP (Any one person) $
PERSONAL & ADV INJURY $
GEN'L AGGREGATE LIMIT APPLIES PER:

GENERAL AGGREGATE $
PRODUCTS - COMP/OP AGG $
POLICY PROJECT LOC $

AUTOMOBILE LIABILITY

ANY AUTO

ALL OWNED AUTOS

SCHEDULED AUTOS

COMBINED SINGLE LIMIT
(Ea accident) $
BODILY INJURY (Per person) $
BODILY INJURY (Per accident) $

PROPERTY DAMAGE

HIRED AUTOS

NON-OWNED AUTOS

UMBRELLA LIAB

EXCESS LIAB

DEDUCTIBLE
OCCUR

CLAIMS-MADE
(Per accident) $
$
$
EACH OCCURRENCE $
AGGREGATE $
$
RETENTION $ $

WORKERS COMPENSATION

AND EMPLOYERS' LIABILITY Y / N

ANY PROPRIETOR/PARTNER/EXECUTIVE
OFFICER/MEMBER EXCLUDED?
WC STATUTORY LIMITS
E.L. EACH ACCIDENT
OTH
- ER
$
(Mandatory in NH)
If yes, describe under
E.L. DISEASE - EA EMPLOYEE $
DESCRIPTION OF OPERATIONS below E.L. DISEASE - POLICY LIMIT $ DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (Attach ACORD 101, Additional Remarks Schedule, if more space is required)

CERTIFICATE HOLDER CANCELLATION

SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED

BEFORE THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE POLICY PROVISIONS.

AUTHORIZED REPRESENTATIVE
ACORD 25 (2010/05) © 1988-2010 ACORD CORPORATION. All rights reserved. 05/24/2023
04/05/2023
1,000,000
5,000
CityofHealdsburg,itsofficers,officials,caretakers,employeesand volunteers
401GroveStreet
Healdsburg,CA95448
21113
H23SE10327
X
B
SDMediaProductionsLLCdbaTheHealdsburgWineandFood Experience
3234AthertonCircle
Napa,CA94558
X US1932562
5,000,000
42374
05/24/2023
A
04/25/2023 05/24/2023
X
The Certificate Holder is added as Additional Insured with respects to our Insured's operations only.

This insurance is primary and non-contributory as required by written contract.

This coverage is with respect to Healdsburg Wine & Food Experience event to be held 05/17/2023 - 05/21/2023 at See Schedule Healdsburg CA.

H23SE10327 04/25/2023
5,000,000
MedicalExpense 5,000,000
300,000
Houston Casualty Company
04/25/2023
UnitedStatesFireInsuranceCompany
X LiquorLiability*$1M/$1M
5,000,000
X
A
X
HCCSpecialty
401EdgewaterPlace,Suite400
Wakefield,MA01880

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Packet Pg. 210 Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement) POLICY NUMBER: COMMERCIAL GENERAL LIABILITY
CG 20 26 07 04
THIS ENDORSEMENT CHANGES THE POLICY. PLEASE READ IT CAREFULLY.

PERSON OR ORGANIZATION
This endorsement modifies insurance provided under the following:

COMMERCIAL GENERAL LIABILITY COVERAGE PART

SCHEDULE
Name Of Additional Insured Person(s) Or Organization(s) Additional Premium: Included
Information required to complete this Schedule, if not shown above, will be shown in the Declarations.

Section II – Who Is An Insured is amended to include as an additional insured the person(s) or organization(s) shown in the Schedule, but only with respect to liability for "bodily injury", "property damage" or
"personal and advertising injury" caused, in whole or
in part, by your acts or omissions or the acts or omissions of those acting on your behalf:

A. In the performance of your ongoing operations; or
B. In connection with your premises owned by or
rented to you.

H23SE10327
City of Healdsburg, its officers, officials, caretakers, employees and volunteers 401 Grove Street Heal

9.B.c
Packet Pg. 211 Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement) POLICY NUMBER: +6(
COMMERCIAL GENERAL LIABILITY
CG 20 01 04 13
CG 20 01 04 13 © ISO Properties, Inc., 2004 Page 1 of 1 THIS ENDORSEMENT CHANGES THE POLICY. PLEASE READ IT CAREFULLY.

PRIMARY AND NONCONTRIBUTORY – OTHER INSURANCE CONDITION This endorsement modifies insurance provided under the following:

COMMERCIAL GENERAL LIABILITY COVERAGE PART

SCHEDULE
Name Of Additional Insured Person(s) Or Organization(s) &LW\RI+HDOGVEXUJLWV2IILFHUV2IILFLDOV&DUHWDNHUV(PSOR\HHVDQG9ROXQWHHUV *URYH6WUHHW
+HDOGVEXUJ&$

Information required to complete this Schedule, if not shown above, will be shown in the Declarations.

The following is added to the Other Insurance
Condition and supersedes any provision to the
Contrary:

Primary and Noncontributory Insurance
This insurance is primary to and will not seek
contribution from any other insurance available to
an additional insured under your policy provided
that:
(1) The additional insured is a Named Insured
under such insurance; and
(2) You have agreed in writing in a contract or
agreement that this insurance would be primary and not seek contribution from any other insurance available to the additional insured.

9.B.c
Packet Pg. 212 Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement)

SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE

THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE POLICY PROVISIONS.

INSURER(S) AFFORDING COVERAGE
INSURER F :

INSURER E :

INSURER D :

INSURER C :

INSURER B :

INSURER A :

NAIC #
NAME:

CONTACT
E-MAIL
ADDRESS:
(A/C, No, Ext):

PHONE

INSURED
COVERAGES CERTIFICATE NUMBER: REVISION NUMBER:

IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed.

THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS

OTHER:
(Per accident)
(Ea accident)
$
$
SUBR
WVD
ADDL
INSD

PROPERTY DAMAGE
BODILY INJURY (Per accident)
BODILY INJURY (Per person)

COMBINED SINGLE LIMIT

AUTOS ONLY

AUTOS ONLY AUTOS

NON-OWNED

OWNED SCHEDULED

ANY AUTO

AUTOMOBILE LIABILITY
Y / N

WORKERS COMPENSATION

AND EMPLOYERS' LIABILITY
OFFICER/MEMBER EXCLUDED?
(Mandatory in NH)
DESCRIPTION OF OPERATIONS below
If yes, describe under

ANYP ROPRIETOR/PARTNER/EXECUTIVE
$
$
$
E.L. DISEASE - POLICY LIMIT
E.L. DISEASE - EA EMPLOYEE
E.L. EACH ACCIDENT
ER
OTHSTATUTEPER
(MM/DD/YYYY) LIMITS POLICY EXP(MM/DD/YYYY)

POLICY EFF

LTR TYPE OF INSURANCE POLICY NUMBER
INSR
DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached if more space is required)

EXCESS LIAB
UMBRELLA LIAB EACH OCCURRENCE $
AGGREGATE $
$
OCCUR

CLAIMS-MADE
DED RETENTION $
PRODUCTS - COMP/OP AGG $
GENERAL AGGREGATE $
PERSONAL & ADV INJURY $
MED EXP (Any one person) $
EACH OCCURRENCE $

DAMAGE TO RENTED
PREMISES (Ea occurrence) $

COMMERCIAL GENERAL LIABILITY

CLAIMS-MADE OCCUR
GEN'L AGGREGATE LIMIT APPLIES PER:

POLICY PROJECT LOC

CERTIFICATE OF LIABILITY INSURANCE DATE (MM/DD/YYYY)

CANCELLATION

CERTIFICATE HOLDER
The ACORD name and logo are registered marks of ACORD
HIRED

AUTOS ONLY

PRODUCER

FAX PAYCHEX
(A/C, No):

INSURANCE AGENCY, INC.
225 KENNETH DRIVE
ROCHESTER, NY 14623
04/14/2023

9.B.c
Packet Pg. 213 Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement)

WORKERS' COMPENSATION DECLARATION
I hereby affirm under penalty of perjury one of the following declarations:
□ I have and will maintain a certificate of consent to self-insure for workers' compensation, as provided for by Section 3700 of the Labor Code, for the performance of work for which this contract is issued.
□ I have and will maintain workers' compensation insurance, as required by Section 3700 of the Labor Code, for the performance of the work for which this contract is issued. My workers' compensation insurance carrier and policy number are:

Carrier: __________________________________
Policy Number: _____________________ Exp. Date: ______________ Name of Agent: _____________________ Phone No.: ______________ □ I certify that, in the performance of the work for which this contract is issued, I shall not employ any person in any manner so as to become subject to the workers' compensation laws of California, and agree that, if I should become subject to the workers' compensation provisions of Section 3700 of the Labor Code, I shall forthwith comply with these provisions.

Date: _______________________ Signed: ________________________ Print: ________________________
WARNING: FAILURE TO SECURE WORKERS' COMPENSATION COVERAGE IS

UNLAWFUL, AND SHALL SUBJECT AN EMPLOYER TO CRIMINAL PENALTIES AND CIVIL FINES UP TO ONE HUNDRED THOUSAND DOLLARS ($100,000), IN

ADDITION TO THE COST OF COMPENSATION, DAMAGES AS PROVIDED FOR IN SECTION 3706 OF THE LABOR CODE, INTEREST, AND ATTORNEY'S FEES. 785781.2
The Guard
SDWC353840 June 1, 2023
Paychex
May 2, 2023
Christine Calegari

9.B.c
Packet Pg. 214 Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement) City of Healdsburg
COVID-19 Liability Waiver for Facility Use
I hereby certify that I am an authorized representative of the ____________ (Organization) and that I have read the below waiver and am authorized to agree to its provisions on behalf of the Organization.

The Organization understands and assume all risks presented by the novel Coronarvirus, COVID-19, including but not limited to personal injury, illness, and death of a member of the Organization or any person attending a event sponsored, organized, or promoted by the Organization on any City property. The Organization hereby releases, covenants not to sue, discharges and holds harmless the City, its employees, agents, and representatives of and from any of the aforementioned claims, whether a COVID-19 infection occurs before, during, or after the Organization’s use of the subject property.

The Organization agrees to defend, indemnify, and hold the City and its officers, elected officials, employees, agents and volunteers harmless from and against any and all liability, claims, loss, cost, damage, injury, expense, and liability of every kind, nature and description, where the same arise out of, are a consequence of, or are attributable to, in whole or in part, Permittee’s use of the subject property, including but not limited to any claims or lawsuits arising out of any person’s exposure to COVID-19, in any way related to Permittee’s use of the subject property.

Permittee accepts sole responsibility for enforcing any County, State, or Organization requirements and safety measures related to COVID-19, and further indemnifies the City against any claims or lawsuits related to the failure to enforce or inadequacy or said requirements and safety measures.

I have read and fully agree to the terms of this LIABILITY WAIVER. I have signed this Agreement freely, voluntarily, under no duress or threat of duress, and without inducement. My signature is proof of my intention to execute this LIABILITY WAIVER, on behalf of Organization.
______________________________ ______________________________ Name of Permittee (printed) Signature
Organization: ___________________
Date
Healdsburg Wine
& Food Experience
Steve Dveris
Healdsburg Wine & Food Experience
SD Media Productions LLC
7/25/2022

9.B.c
Packet Pg. 215 Attachment: 2023 Special Event Permit (4122 : Healdsburg Wine and Food Agreement) 9/27/2023 – Page 1

CITY OF HEALDSBURG

CITY COUNCIL FUTURE AGENDA ITEMS
(NOTE: The schedule is tentative and subject to change pending final publication and posting of the City Council meeting agenda) October 16, 2023 Employee Anniversaries – Mack Montanye – 10 years Healdsburg Library Lease
Professional Services Agreement with CSW/Stuber-Stroeh Engineering Group, Inc. for Engineering Design Services for the Grove Street Neighborhood Plan Implementation Project Establish the proposed Healdsburg Ave Underground Utility District Budget Water and Wastewater Cost of Service and Rate Review Consulting Agreement Accept FY 24-25 CDBG-CV grant funds for the L&M Village Proposed Adoption of Climate Mobilization Strategy
Council Compensation Discussion
October 23, 2023
Special Meeting Diversity, Equity and Inclusion Plan Work Session November 6, 2023 Employee Anniversaries – Rosa Gutierrez – 20 years, Kenneth Damos-Deurloo – 5 years, Paul Fleckenstein – 35 years as a reserve firefighter
FY 2023-24 Quarter One Update
Bay Area Housing Financing Authority Bond Measure
Amend Special Event Policy and Chapter 12.24 of Municipal Code Community Services Deferred Maintenance Plan
Local Hazard Mitigation Plan Adoption
November 13, 2023
Special Meeting Cannabis Special Meeting

13.1.a
Packet Pg. 216 Attachment: Agenda Planning Sheet (4205 : Future Agenda Items - October 2, 2023) 9/27/2023 – Page 2
November 20, 2023
AB 1600 Report for FY 2022-23
Foley Family Community Pavilion Bid Award
2024 City Council Meeting Calendar
December 4, 2023 Employee Anniversaries – Rob Scates – 20 years, William Van Vleck – 10 years Annual Rate Increase for Garbage
2024 Special Event Requests
Amend Special Event Policy and Chapter 12.24 of Municipal Code – 2nd reading Tentative Map – North Village – Middle Income Units
December 18, 2023
Cultural Trust Fund Amendment
Selection of Mayor and Vice Mayor for 2024
Council appointments to Boards and Commissions for 2024 Local Appointments List – Maddy Act
(NOTE: The schedule is tentative and subject to change pending final publication and posting of the City Council meeting agenda)

13.1.a
Packet Pg. 217 Attachment: Agenda Planning Sheet (4205 : Future Agenda Items - October 2, 2023)

Healdsburg City CouncilOctober 2, 2023

Healdsburg City Council
October 2, 2023