Agenda packet — Hermosa Beach City Council, July 12, 2022 (part 1 of 2)

City Council
City of Hermosa Beach
Regular Meeting Agenda - Final
City Hall
1315 Valley Drive
Hermosa Beach, CA
90254
Mayor
Michael Detoy
Mayor Pro Tem
Raymond Jackson
Councilmembers
Stacey Armato
Mary Campbell
Justin Massey
Tuesday, July 12, 2022 5:00 PM
Hybrid virtual/in-person meetings are held pursuant to AB361 Closed Session - 5:00 PM
Open Session - 6:00 PM
1 City Council Regular Meeting Agenda - Final July 12, 2022

VIEWING OPTIONS FOR PUBLIC MEETINGS
Public meetings are broadcast live on Spectrum Channel 8 and Frontier Channel 31 in Hermosa Beach. Additional viewing options are provided as a courtesy.

ZOOM: Join the meeting link if available or participate by phone YOUTUBE CHANNEL: https://www.youtube.com/c/CityofHermosaBeach90254 CITY WEBSITE: www.hermosabeach.gov and visit the Agendas/Minutes/Videos page ***PLEASE NOTE: IF YOU EXPERIENCE TECHNICAL DIFFICULTIES WHILE VIEWING THE

MEETING ON ONE OF THESE PLATFORMS, PLEASE TRY ONE OF THE OTHER VIEWING OPTIONS***
All council meetings are open to the public. PLEASE ATTEND.

The Council receives a packet with detailed information and recommendations on nearly every agenda item. City Council agenda packets are available for your review on the City's website located at www.hermosabeach.gov. Complete agenda packets are also available for public inspection in the City Clerk's office.

During the meeting, a packet is also available in the Council Chambers foyer or you can access the packet at our website, www.hermosabch.org, on your laptop, tablet or smartphone through the wireless signal available in the City Council chambers - Network ID: CHB-Guest, Password: chbguest To comply with the Americans with Disabilities Act of 1990, Assistive Listening Devices (ALD) will be available for check out at the meeting. If you require special assistance to participate in this meeting, you must call or submit your request in writing to the Office of the City Clerk at (310) 318-0204 at least 48 hours prior to the meeting.

City of Hermosa Beach Page 2 Printed on 3/25/2024
2 City Council Regular Meeting Agenda - Final July 12, 2022 5:00 P.M. - CLOSED SESSION
(Meetings convene in the Council Chambers and move to Conference Room after Public Comment)

CALL TO ORDER IN COUNCIL CHAMBERS

ROLL CALL

PUBLIC COMMENT ON THE CLOSED SESSION AGENDA
Hybrid virtual/in-person meetings are held pursuant to AB361. State and local officials recommend measures to promote social distancing. Members of the public may email comments to [email protected] or submit eComments until 3:00 p.m. on the meeting date.

IN-PERSON: Council Chambers, 1315 Valley Drive, Hermosa Beach ZOOM: https://us02web.zoom.us/j/89968207828?pwd=bXZmWS83dmxHWDZLbWRTK2RVaUxaUT09 OR PARTICIPATE BY PHONE:
• Toll Free: 833-548-0276
• Meeting ID: 899 6820 7828, then #
• Passcode: 472825
ATTENDEES WILL BE MUTED UNTIL THE PUBLIC PARTICIPATION PERIOD IS OPENED.

If you are joining by phone, press * 9 to raise your virtual hand and * 6 to unmute your line when asked to do so. Comments from the public are limited to 3 minutes per speaker.

RECESS TO CLOSED SESSION
a) 22-0419 MINUTES: Approval of minutes of Special Closed Session held on June 22, 2022.
b) 22-0420 CONFERENCE WITH LEGAL COUNSEL: Workers Comp Litigation Existing Litigation - Government Code Section 54956.9(d)(1) The City finds, based on advice from legal counsel, that discussion in open session will prejudice the position of the City in the litigation.

i) Name of Case: Robert Higgins v. City of Hermosa Beach WCAB Number: ADJ12418006
ii) Name of Case: Everett Faulk v. City of Hermosa Beach WCAB Number: ADJ13191197

RECESS TO OPEN SESSION
City of Hermosa Beach Page 3 Printed on 3/25/2024
3 City Council Regular Meeting Agenda - Final July 12, 2022 6:00 P.M. - REGULAR AGENDA
Hybrid virtual/in-person meetings are held pursuant to AB361. State and local officials recommend measures to promote social distancing. Members of the public may email comments to [email protected] or submit eComments until 3:00 p.m. on the meeting date.

If you are joining by phone, press * 9 to raise your virtual hand and * 6 to unmute your line when asked to do so. Comments from the public are limited to 3 minutes per speaker.

Oral and Written Communication
Persons who wish to have written materials included in the agenda packet at the time the agenda is published on the City's website must submit the written materials to the City Clerk’s office by email ([email protected]) or in person by noon on Tuesday, one week before the meeting date.

Written materials pertaining to matters listed on the posted agenda received after the agenda has been posted will be added as supplemental materials under the relevant agenda item on the agenda packet.

Supplemental materials may be submitted via eComment (instructions below) or emailed to [email protected]. Supplemental materials must be received by 3:00 p.m. on the date of the meeting to be posted to the agenda packet before the meeting begins and to ensure Council and staff have the ability to review materials before the meeting. Supplemental materials submitted after 3:00 p.m. on the date of the meeting but before the meeting ends will be posted to the agenda packet the next business day.

Submit Supplemental eComments in three easy steps:

Note: Your comments will become part of the official meeting record. You must provide your full name, but please do not provide any other personal information (i.e. phone numbers, addresses, etc) that you do not want to be published.

1. Go to Agendas/Minutes/Video webpage and find the meeting you would like to submit comments on.

Click on the eComment button for your selected meeting.

2. Find the agenda item for which you would like to provide a comment and select the comment button.

3. Sign in to your SpeakUp Hermosa account or submit a comment as a guest. Enter your name and comment in the fields provided. If you have an account, you may attach files before submitting your comment.

City of Hermosa Beach Page 4 Printed on 3/25/2024
4 City Council Regular Meeting Agenda - Final July 12, 2022 I. CALL TO ORDER
II. PLEDGE OF ALLEGIANCE
III. ROLL CALL
IV. CLOSED SESSION REPORT
V. ANNOUNCEMENTS - UPCOMING CITY EVENTS
VI. APPROVAL OF AGENDA
VII. PROCLAMATIONS / PRESENTATIONS
a) 22-0415 RECOGNIZING NATIONAL PARKS

AND RECREATION MONTH
VIII. CITY MANAGER REPORT
a) 22-0413 POLICE CHIEF UPDATE
IX. PUBLIC PARTICIPATION -- ORAL AND WRITTEN COMMUNICATIONS FROM THE PUBLIC
a) 22-0422 WRITTEN COMMUNICATION
Recommendation: Staff recommends City Council receive and file the written communication.

All comments from the public under this agenda item are limited to three minutes per speaker, but this time allotment may be reduced due to time constraints. The City Council acknowledges receipt of the written communications listed below. No action will be taken on matters raised in oral and written communications, except that the Council may take action to schedule issues raised in oral and written communications for a future agenda. Speakers with comments regarding City management or departmental operations are encouraged to submit those comments directly to the City Manager.

X. CITY COUNCILMEMBER COMMENTS
a) 22-0417 UPDATES FROM CITY COUNCIL AD HOC SUBCOMMITTEES

AND STANDING COMMITTEE DELEGATES/ALTERNATES
XI. CONSENT CALENDAR
City of Hermosa Beach Page 5 Printed on 3/25/2024
5 City Council Regular Meeting Agenda - Final July 12, 2022 a) REPORT
22-0411

CITY COUNCIL MEETING MINUTES
(City Clerk Myra Maravilla)
Recommendation: Staff recommends City Council approve the minutes of the City Council Meeting of Thursday, June 2, 2022 and Tuesday, June 14, 2022.
b) REPORT
22-0408

CHECK REGISTERS
(Finance Director Viki Copeland)
Recommendation: Staff recommends City Council ratify the following check registers. c) REPORT
22-0416

ACTION MINUTES OF CIVIL SERVICE BOARD
MEETING OF MAY 18, 2022
Recommendation: Staff recommends City Council receive and file the action minutes of the Civil Service Board meeting of May 18, 2022.
d) REPORT
22-0412

LOS ANGELES COUNTY FIRE AND AMBULANCE MONTHLY
REPORT FOR MAY 2022
(Emergency Management Coordinator Brandy Villanueva)
Recommendation: Staff recommends City Council receive and file the May 2022 Fire and Ambulance monthly report.
e) REPORT
22-0407

ACTION MINUTES OF THE PARKS, RECREATION AND

COMMUNITY RESOURCES ADVISORY COMMISSION
MEETING OF MAY 3, 2022 AND JUNE 16, 2022
Recommendation: Staff recommends City Council receive and file the action minutes of the Parks, Recreation and Community Resources Advisory Commission meeting of May 3, 2022 and June 16, 2022.
f) REPORT
22-0393

ACTION MINUTES OF THE PLANNING COMMISSION
SPECIAL MEETING OF JUNE 7, 2022 AND
REGULAR MEETING OF JUNE 21, 2022
(Community Development Director Jeannie Naughton)
Recommendation: Staff recommends City Council receive and file the action minutes of the Planning Commission special meeting of June 7, 2022 and regular meeting of June 21, 2022. g) REPORT
22-0392

PLANNING COMMISSION TENTATIVE FUTURE AGENDA ITEMS
(Community Development Director Jeannie Naughton)
Recommendation: Staff recommends City Council receive and file the July 19, 2022 Planning Commission tentative future agenda items.

City of Hermosa Beach Page 6 Printed on 3/25/2024
6 City Council Regular Meeting Agenda - Final July 12, 2022 h) REPORT
22-0410

FINDINGS TO HOLD REMOTE TELECONFERENCE/MEETINGS,
PURSUANT TO ASSEMBLY BILL 361
(City Clerk Myra Maravilla)
Recommendation: Staff recommends City Council authorize remote teleconference/virtual meetings of all City of Hermosa Beach legislative bodies in accordance with Assembly Bill 361 ("AB 361"), by finding that: (1) a statewide state of emergency is currently in place; (2) state and local officials have imposed or recommended measures to promote social distancing in connection with COVID-19; and meeting in person would present imminent risks to the health or safety of attendees.

XII. ITEMS REMOVED FROM THE CONSENT CALENDAR FOR SEPARATE

DISCUSSION
XIII. PUBLIC HEARINGS
a) REPORT
22-0400

PUBLIC HEARING ON THE ANNUAL LEVY FOR
THE SEWER CHARGE AND ENGINEER’S REPORT
(Public Works Director Joe SanClemente)
Recommendation: Staff recommends City Council:

1. Conduct a public hearing in connection with the annual levy for the sewer charge;

2. If there is no majority protest, make a finding that there is no majority protest by parcel owners within the City of Hermosa Beach;

3. Adopt a resolution, including an Engineer's Report, approving the new rates and placing the sewer service charge on the annual County of Los Angeles Tax Roll (Attachment 1); and

4. Introduce on first reading an Ordinance of the City Council of the City of Hermosa Beach amending sections 13.12.010 of the Hermosa Beach Municipal Code (HBMC) relating to annual sewer service charge and reflecting the rate (Attachment 2). b) REPORT
22-0409

PUBLIC HEARING TO REVIEW DELINQUENT SOLID WASTE

COLLECTION (REFUSE) CHARGES FOR CONSIDERATION OF

PLACING SAID CHARGES ON THE PROPERTY TAX ROLLS AS

A SPECIAL ASSESSMENT AFFECTING ONLY THOSE PROPERTIES
WITH REFUSE BILLS DELINQUENT AS OF MARCH 31, 2022
(Environmental Programs Manager Douglas Krauss)
Recommendation: Staff recommends City Council:

1. Receive testimony from affected property owners regarding delinquent refuse bills; and

2. Adopt the attached Resolution authorizing and requesting the County Assessor to place delinquent refuse charges for Athens Services, which remain 10 days following the hearing, as a special assessment for collection as part of the County tax collection process.

XIV. MUNICIPAL MATTERS
City of Hermosa Beach Page 7 Printed on 3/25/2024
7 City Council Regular Meeting Agenda - Final July 12, 2022 a) REPORT
22-0421

ADOPTION OF ECONOMIC DEVELOPMENT STRATEGY
(Continued from June 14, 2022)
(Community Development Director Jeannie Naughton)
Recommendation: Staff recommends City Council:

1. Receive a staff presentation and public comments;

2. Approve a resolution (Attachment 1) adopting an Economic Development Strategy; and

3. Direct staff to begin work on identified first year implementation priorities. b) REPORT
22-0401

AWARD OF CONTRACT FOR PROJECT MANAGEMENT SERVICES

FOR DEVELOPMENT OF A PARKS MASTER PLAN TO CATALYST

CONSULTING
(Community Resources Manager Lisa Nichols)
Recommendation: Staff recommends City Council:

1. Award a contract for project management services for development of a Parks Master Plan to Catalyst Consulting in the amount of $105,000 over two years;

2. Authorize the Community Resources Manager to establish a $21,000 project contingency;

3. Authorize the City Manager to approve contract amendments up to the amount of the approved project contingency; and

4. Authorize the Mayor to execute and the City Clerk to attest the proposed contract (Attachment 4) subject to approval by the City Attorney. c) REPORT
22-0405

VACANCIES-CIVIL SERVICE BOARD TERM

EXPIRATION-SCHEDULE APPLICANT INTERVIEWS
(City Clerk Myra Maravilla)
Recommendation: Staff recommends City Council schedule interviews with Civil Service Board applicants on Tuesday, August 9, 2022 at 4:15 p.m. to fill one vacancy for a four-year term ending July 15, 2026.

XV. FUTURE AGENDA ITEMS
a) 22-0418 TENTATIVE FUTURE AGENDA ITEMS
.XVI. ADJOURNMENT
City of Hermosa Beach Page 8 Printed on 3/25/2024
8 City Council Regular Meeting Agenda - Final July 12, 2022

FUTURE MEETINGS AND CITY HOLIDAYS
CITY COUNCIL MEETINGS:

July 26, 2022 - Tuesday - 5:00 PM - Closed Session,
6:00 PM - City Council Meeting
August 4, 2022 -Thursday - Adjourned Regular Meeting:
5:00 PM - Study Session
August 9, 2022 - Tuesday - 5:00 PM - Closed Session,
6:00 PM - City Council Meeting
August 23, 2022 - Tuesday - No Meeting (Dark for Summer Break) September 1, 2022 -Thursday - Adjourned Regular Meeting:
5:00 PM - Study Session
September 13, 2022 - Tuesday - 5:00 PM - Closed Session, 6:00 PM - City Council Meeting
September 27, 2022 - Tuesday - 5:00 PM - Closed Session, 6:00 PM - City Council Meeting
October 11, 2022 - Tuesday - 5:00 PM - Closed Session,
6:00 PM - City Council Meeting
October 22, 2022 -Saturday - Adjourned Regular Meeting:
8:00 AM - City Council Retreat
October 25, 2022 - Tuesday - 5:00 PM - Closed Session,
6:00 PM - City Council Meeting
November 3, 2022 -Thursday - Adjourned Regular Meeting:
5:00 PM - Closed Session, 6:00 PM - Regular Meeting
November 8, 2022 - No meeting due to lack of quorum (General Election) November 22, 2022 - No meeting due to lack of quorum (Thanksgiving week) November 29, 2022 -Tuesday - Adjourned Regular Meeting:
5:00 PM - Closed Session, 6:00 PM - Regular Meeting (Installation of new officers) December 1, 2022 -Thursday - Adjourned Regular Meeting:
6:00 PM - Mayor Transition Ceremony & Reception
December 13, 2022 - Tuesday - 5:00 PM - Closed Session, 6:00 PM - City Council Meeting
December 27, 2022 - Tuesday - No Meeting (Dark for WInter Break) BOARDS, COMMISSIONS AND COMMITTEE MEETINGS:

July 19, 2022 - Tuesday - 6:00 PM - Planning Commission Meeting July 20, 2022 - Wednesday - 6:00 PM - Public Works Commission Meeting August 2, 2022 - Tuesday - 7:00 PM - Parks and Recreation Advisory Commission Meeting August 16, 2022 - Tuesday - 6:00 PM - Planning Commission Meeting September 6, 2022 - Tuesday - 7:00 PM - Parks and Recreation Advisory Commission Meeting September 20, 2022 - Tuesday - 6:00 PM - Planning Commission Meeting September 21, 2022 - Wednesday - 6:00 PM - Public Works Commission Meeting October 6, 2022 - Thursday - 7:00 PM - Parks and Recreation Advisory Commission Meeting October 18, 2022 - Tuesday - 6:00 PM - Planning Commission Meeting November 1, 2022 - Tuesday - 7:00 PM - Parks and Recreation Advisory Commission Meeting November 15, 2022 - Tuesday - 6:00 PM - Planning Commission Meeting November 16 - Wednesday - 6:00 PM - Public Works Commission Meeting December 6, 2022 - Tuesday - 7:00 PM - Parks and Recreation Advisory Commission Meeting December 20, 2022 - Tuesday - 6:00 PM - Planning Commission Meeting City of Hermosa Beach Page 9 Printed on 3/25/2024
9 City Council Regular Meeting Agenda - Final July 12, 2022 CITY OFFICES CLOSED FRIDAY-SUNDAY AND ON THE FOLLOWING DAYS:

September 5, 2022 - Monday - Labor Day
November 24, 2022 - Thursday - Thanksgiving Day
December 26, 2022 - Monday - Christmas Day (observed)
January 2, 2023 - Monday - New Year's Day (observed)
City of Hermosa Beach Page 10 Printed on 3/25/2024
10 City of Hermosa Beach
Staff Report
City Hall
1315 Valley Drive
Hermosa Beach, CA 90254
Staff Report
22-0419
Honorable Mayor and Members of the Hermosa Beach City Council Special Closed Session of July 12, 2022
MINUTES: Approval of minutes of Special Closed Session held on June 22, 2022.

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City of Hermosa Beach
Staff Report
City Hall
1315 Valley Drive
Hermosa Beach, CA 90254
Staff Report
22-0420
Honorable Mayor and Members of the Hermosa Beach City Council Closed Session of July 12, 2022
CONFERENCE WITH LEGAL COUNSEL: Workers Comp Litigation
Existing Litigation - Government Code Section 54956.9(d)(1) The City finds, based on advice from legal counsel, that discussion in open session will prejudice the position of the City in the litigation.
i) Name of Case: Robert Higgins v. City of Hermosa Beach WCAB Number: ADJ12418006
ii) Name of Case: Everett Faulk v. City of Hermosa Beach WCAB Number: ADJ13191197
City of Hermosa Beach Page 1 of 1 Printed on 7/7/2022
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City of Hermosa Beach
Staff Report
City Hall
1315 Valley Drive
Hermosa Beach, CA 90254
Staff Report
22-0415
Honorable Mayor and Members of the Hermosa Beach City Council Regular Meeting of July 12, 2022

RECOGNIZING NATIONAL PARKS

AND RECREATION MONTH
City of Hermosa Beach Page 1 of 1 Printed on 7/7/2022
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City of Hermosa Beach
Staff Report
City Hall
1315 Valley Drive
Hermosa Beach, CA 90254
Staff Report
22-0413
Honorable Mayor and Members of the Hermosa Beach City Council Regular Meeting of July 12, 2022

POLICE CHIEF UPDATE
City of Hermosa Beach Page 1 of 1 Printed on 7/7/2022
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From: [email protected]
To: City Clerk; City Council
Subject: Fw: Please Include My Ecomment For Following Agenda Item: VIII a) 22-0413 POLICE CHIEF UPDATE (July 12, 2022 CCM)
Date: Monday, July 11, 2022 6:06:08 PM
Good Evening: Can someone please acknowledge having received this ecomment for tomorrow evening's City Council Agenda?
Thank you
Sincerely
Anne Zaworski
----- Forwarded Message -----
From: "[email protected]" <[email protected]>
To: City Clerk <[email protected]>; City Council <[email protected]> Sent: Saturday, July 9, 2022 at 06:44:25 PM EDT
Subject: Please Include My Ecomment For Following Agenda Item: VIII a) 22-0413 POLICE CHIEF UPDATE (July 12, 2022 CCM)
Dear Mayor and City Councilmembers:

I and many homeowners who live on Ardmore and Valley in the vicinity of Valley Park would be very interested to know:
a)Why bonfires are now allowed in Valley Park 24/7 and
b)Why our PD and/or Fire Department are unable to enforce any city ordinances regarding who, when or where these large unsupervised fires are set and c)Does PD have any kind of schedule when it comes to patroling all our parks? The most recent bonfire on the night of July 6 was still burning brightly at 3am and PD said there was "nothing they could do":( Same thing happened 2 weeks earlier at 2am on June 21st. I might add these "early morning bonfires" have only started taking place in the last 3-4 years........................

Unfortunately I had to email this comment to you because there was no provision on Agenda to add an EComment myself for this Agenda Item. Thank you! Sincerely
Anne Zaworski
20 Year HB Resident
15 CITY MANAGER’S REPORT
July 12, 2022 City Council Meeting
City Council Election Filing Opening July 18
The next general municipal election will be held on Tuesday, November 8, and voters will have the opportunity to elect three Hermosa Beach City Councilmembers. I’d like to ask our City Clerk Myra Maravilla to provide more information for people interested in seeking election: Myra
Thank you Myra
Hermosa is Hiring Update
The City continues to recruit and hire great new team members. Please join us in welcoming Ivan Torres, Kim Rocha, and Ben Kelly who have all recently joined us as Community Services Officers in the Police Department. We also want to give special congratulations to Kalyn Kaemerle, who was recently promoted from a part-time Recreation Specialist position to a full-time Office Assistant position in the Community Resources Department.

Our current recruitments include an opening for an Associate Engineer to join our Public Works Department. This person will join the team tasked with delivering our many Capital Improvement Projects. If you know of a civil engineer with at least five years of professional experience who may be interested, please ask them to visit the City’s website for additional information.

Restroom Project Update
Construction of the long-anticipated City Park Restroom and Renovation Project, which is identified as CIP 669, continues to progress. But we are now three weeks past the contract completion date of June 21, 2022. At present, City staff anticipates that construction of the project will continue through the end of August.

We share the frustration felt by our residents that this project was not delivered on time. We had all fully expected the project to be completed on time and for the restrooms to be open for the busy summer season.

The contractor began receiving liquidated damages in the amount of $1,000 per day on June 21 and is fully aware that it has missed the June 21 completion date per the contract.

City staff and the City’s outside project manager have monitored the project closely since its inception and have been advised by the City Attorney on several contractor performance issues since the fall of 2021.
16 The City has clearly expressed concerns regarding the pace of the project to the contractor.

But there are legal limits as to our ability to dictate how the job is performed while it is under the contractor’s control.

Staff remains focused on the successful completion of this important project and will continue to provide updates to City Council as new information becomes available.

Housing Initiative Court Announcement
We are pleased to announce that the Housing Initiative Court, created by the Redondo Beach City Attorney’s Office in September of 2020, was recently expanded to include the City of Hermosa Beach.

Seeking to address homelessness in the South Bay, in fall of 2021, the South Bay Cities Council of Governments awarded Measure H Innovation Funds to the Cities of Redondo Beach and Hermosa Beach to extend the program to individuals who only have Hermosa Beach cases.

The purpose of the Housing Initiative Court program is to provide misdemeanor defendants experiencing homelessness with a scheduled and dedicated court date each month where they may be connected to a variety of services. The goal is to permanently place participants into housing and provide them with services that facilitate stabilization such as mental health services, alcohol and substance abuse treatment, and access to job training.

While the Housing Initiative Court was initially conducted outdoors because of the COVID19 pandemic, the outdoor location has proven to be a key factor in the program’s success.

The informal setting has resulted in an average 80 to 100 percent court attendance rate, which is much higher than when cases are scheduled in a traditional court setting.

As a partner in the Housing Initiative Court program, the City of Hermosa Beach will host the court four times per year. In 2022, the dates are scheduled for July 20th, August 24th, September 21st, and October 19th. The outdoor court will be set up on the basketball courts located at 1035 Valley Drive and will require temporary closure of some of the recreation facilities. Signage and notifications will be issued and posted this week.

Since Redondo Beach began hosting the Housing Initiative Court in 2020, 138 individuals have participated and 33 have graduated from the program. Its leaders say they have seen significant success in ensuring people experiencing homelessness receive the services they need to be able to move into housing when it becomes available. This year alone, 18 people have been placed in interim housing.
17 The Redondo Beach court location is next to a residential area and near Redondo Union High School, and the Redondo Beach team tells us that they have not had any issues or complaints from the neighbors.

As you may know, other cities have tried to become part of this innovative and successful program. Fortunately, we were able to move forward with the partnership due to our existing contract for prosecutorial services from the City of Redondo Beach.

We appreciate the community’s patience with the temporary closures so that we may offer these beneficial services and assist our unhoused residents on their path to permanent housing.

Summering Safely in Hermosa campaign
Through Labor Day, we will be posting tips on how to summer safety in Hermosa Beach on social media. The topics for the next two weeks focus on how to prevent property theft while on vacation and bicycle safety. You can find a roundup of all our summer safety tips on the City’s website.

Police Chief Update
With that, I’d like to turn it over to Chief LeBaron to provide his update.

If Skechers Project comes up:

We are working with Skechers to obtain a project update and have invited them to come before the City Council at a future meeting to give us an update on its construction project. 18 City of Hermosa Beach
Staff Report
City Hall
1315 Valley Drive
Hermosa Beach, CA 90254
Staff Report
22-0422
Honorable Mayor and Members of the Hermosa Beach City Council Regular Meeting of July 12, 2022

WRITTEN COMMUNICATION
Recommended Action:

Staff recommends City Council receive and file the written communication.

Attachments:

1. Written Communication from Matt McCool
City of Hermosa Beach Page 1 of 1 Printed on 7/7/2022
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Matt McCool
[email protected]
(310) 486-9696
July 5, 2022

VIA ELECTRONIC MAIL
City Council
City of Hermosa Beach
1315 Valley Drive
Hermosa Beach, CA 90254-3885
RE: June 28th City Council Meeting Cancelled Due to Lack of Business Dear Mayor Detoy and Honorable City Council:

From January to May 2022 the City Council meeting agendas stated the June 28, 2022 meeting was cancelled due to a lack of a quorum. However, during June the schedule changed multiple times, and eventually the June 28, 2022 meeting was cancelled due to a lack of business.

Already there is a strong perception of continuous impropriety by the City Council. This latest move to change the reason for canceling the meeting further exacerbates that perception.

Cancelling the last City Council meeting in June is a pattern and practice going back to 2016 to allegedly accommodate Councilwoman Armato's family vacation plans.

The June 2020 and 2021 meetings only happened because of COVID, and there were no family vacation plans, but...
• Tuesday, June 25, 2019 - CANCELLED
• Tuesday, June 26, 2018 - CANCELLED
• Tuesday, June 27, 2017 - CANCELLED
• Tuesday, June 28, 2016 - CANCELLED
In 2019, I addressed this issue on Facebook:
https://www.facebook.com/groups/AdvocatesforHermosaBeach/posts/2106499382812543/ In 2018, I addressed this issue in written correspondence to the City Council. (Exhibit A.) In the era of hybrid meetings, who would believe 3 of 5 councilmembers would not have access to a Zoom meeting for a few hours?
So, the lie was changed with another lie?
Very respectfully,
Matt McCool
20 Exhibit A
21 1
Matt McCool
From: Matt McCool <[email protected]>
Sent: Tuesday, July 17, 2018 12:00 PM
To: [email protected]
Subject: June City Council Meetings Cancelled
Attachments: City Council Meetings Cancelled.pdf
City Clerk:

Please include the follow as written correspondence for the next City Council meeting.

Very Respectfully,
Matt McCool
___________________________________________________________________________________ Honorable Mayor and Council:

For the third year in a row the last City Council Meeting of June has been cancelled due to lack of a quorum.

Please see attachment.

They have a saying in Chicago: "Once is happenstance. Twice is coincidence. The third time it's enemy action." I am respectfully requesting an explanation and/or justification for something that exceeds a coincidence.

Very Respectfully,
Matt McCool
22 PUBLIC NOTICE OF MEETING CANCELLATION:

Regular City Council Meeting of June 28, 2016
NOTICE IS HEREBY GIVEN that due to lack of a quorum, the Regular City Council Meeting of June 28, 2016 has been cancelled.

City Council will convene at their next regular meeting of July 12, 2016. Closed Session will begin at 6:00pm in the Council Chambers and will recess to the Second Floor Conference Room after Public Comment. The Regular City Council meeting will begin at 7:00pm in the Council Chambers.

The following Public Hearing originally noticed for June 28, 2016 is continued to the meeting of July 12, 2016. Said Public Hearing shall be held at 7:30 P.M., or as soon thereafter as the matter may be heard at the City Council Chambers, Hermosa Beach City Hall, 1315 Valley Drive, Hermosa Beach, California 90254.

1. Review delinquent solid waste collection (refuse) bills for the purpose of ordering said delinquent charges be placed on the property tax bill as a special assessment. The assessment would affect only those properties with solid waste collection bills delinquent as of March 31, 2016. (City Manager's Office, Tel: 310-318-0216) ANY AND ALL PERSONS interested are invited to participate and speak at the hearing at the above time and place. For inclusion in the agenda packet to be distributed, written comments of interested parties should be submitted to the department listed with the item, in care of City Hall at the above address one week prior to the meeting date, at 12:00 noon. All written testimony by any interested party will be accepted prior to or at the scheduled time on the agenda for the matter.

IF YOU CHALLENGE the above matter(s) in court, you may be limited to raising only those issues you or someone else raised at the public hearing described in this notice, or in written correspondence delivered to the above-listed departments at, or prior to, the public hearing.

FOR FURTHER INFORMATION, please contact the departments listed above. A copy of the staff report(s) in the City Council packet will be available for public review at the end of the business day on Thursday, July 7, 2016, at the Hermosa Beach Police Department.

Elaine Doerfling
City Clerk
23 NOTICE OF ADJOURNMENT & NOTICE OF

REGULAR MEETING CANCELLATION
The Adjourned Regular City Council meeting of Thursday, June 15, 2017 adjourned to the Adjourned Regular meeting of Tuesday, July 11, 2017* (5 p.m. applicant interviews for the Parks, Recreation & Community Resources Advisory
Commission to be followed by Closed Session at 6 p.m. and the Regular meeting at 7 p.m.) in the Council Chambers. *Please note: the Regular meeting of Tuesday, June 27, 2017 has been cancelled due to a lack of a quorum.

Elaine Doerfling
City Clerk
24 PUBLIC NOTICE OF MEETING CANCELLATION:

Regular City Council Meeting of June 26, 2018
NOTICE IS HEREBY GIVEN that due to lack of a quorum, the Regular City Council Meeting of June 26, 2018 has been cancelled.

City Council will convene at their next regular meeting of July 10, 2018. Closed Session will begin at 6:00pm in the Council Chambers and will recess to the Second Floor Conference Room after Public Comment.

The Regular City Council meeting will begin at 7:00pm in the Council Chambers.
25 City of Hermosa Beach
Staff Report
City Hall
1315 Valley Drive
Hermosa Beach, CA 90254
Staff Report
22-0417
Honorable Mayor and Members of the Hermosa Beach City Council Regular Meeting of July 12, 2022

UPDATES FROM CITY COUNCIL AD HOC SUBCOMMITTEES

AND STANDING COMMITTEE DELEGATES/ALTERNATES
City of Hermosa Beach Page 1 of 1 Printed on 7/7/2022
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City of Hermosa Beach
Staff Report
City Hall
1315 Valley Drive
Hermosa Beach, CA 90254
Staff Report
REPORT 22-0411
Honorable Mayor and Members of the Hermosa Beach City Council Regular Meeting of July 12, 2022

CITY COUNCIL MEETING MINUTES
(City Clerk Myra Maravilla)
Recommended Action:

Staff recommends City Council approve the minutes of the City Council Meeting of Thursday, June 2, 2022 and Tuesday, June 14, 2022.

Attachments:

1. June 2, 2022 Budget Workshop

2. June 14, 2022 Regular City Council meeting
Respectfully Submitted by: Myra Maravilla, City Clerk
Approved: Suja Lowenthal, City Manager
City of Hermosa Beach Page 1 of 1 Printed on 5/25/2023
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City Hall
1315 Valley Drive
Hermosa Beach, CA
90254
City of Hermosa Beach
Meeting Minutes
City Council
Mayor
Michael Detoy
Mayor Pro Tem
Raymond Jackson
Councilmembers
Stacey Armato
Mary Campbell
Justin Massey
Thursday, June 2, 2022 5:00 PM
Fiscal Year 2022-23 Budget Workshop
Hybrid virtual/in-person meetings are held pursuant to AB361 I. CALL TO ORDER
The meeting was called by Mayor Detoy at 5:10 p.m.

II. PLEDGE OF ALLEGIANCE
The pledge of allegiance was led by Councilmember Armato.

III. ROLL CALL
Councilmember Armato was virtually present for the record.

City Clerk Maravilla announced a quorum.

Mayor Detoy, Mayor Pro Tempore Jackson, Councilmember Armato, Councilmember Campbell, and Councilmember Massey

Present: 5 -

Absent: 0
IV. ANNOUNCEMENTS - UPCOMING CITY EVENTS
Councilmember Massey announced Election Day is on Tuesday, June 7, 2022.

Mayor Detoy announced the election and made other announcements.

V. PUBLIC PARTICIPATION
There were no Public Comments at this time.

VI. OPENING REMARKS - City Manager Suja Lowenthal
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28 City Council Meeting Minutes June 2, 2022
City Manager Suja Lowenthal provided opening remarks.

Councilmember Armato was physically present for the record.

Mayor Detoy, Mayor Pro Tempore Jackson, Councilmember Armato, Councilmember Campbell, and Councilmember Massey

Present: 5 -

Absent: 0
VII. OVERVIEW OF 2022-23 BUDGET (Finance Director Viki Copeland) BUDGET
LINKS
· Revenue
· Appropriations
· Budget Balancing Actions
· How the Budget is Balanced
· Highlights
· Capital Improvement Plan
Finance Director Viki Copeland provided an overview of the budget presentation.

VIII. COUNCILMEMBER QUESTIONS
Councilmember Campbell provided comments about staffing needs and asked questions related to workspaces for new employees. The Councilmember made comments and asked questions about the following topics: CIP projects; American Rescue Plan funds; Cable 3; and low impact beautification of City Hall and other public spaces.

City Manager Suja Lowenthal provided an overview of the steps taken to recruit and retain staff after hiring.

Mayor Pro Tem Jackson provided comments and questions about the beautification of the City.

Public Works Director Joe SanClemente provide additional information relating to the comments and questions by Councilmember Campbell and Mayor Pro Tem Jackson.

Mayor Pro Tem Jackson requested additional information about various recruitments, including the reclassification of various positions. Additional questions were asked about an internal audits and additional studies related to closing vehicle access to the pier and the Strand. Comments were also made about the citywide Parks Master Plan.

Chief LeBaron, Public Works Director SanClemente, and the City Manager Lowenthal provided information related to the comments provided by City of Hermosa Beach Page 2 Printed on 6/30/2022
29 City Council Meeting Minutes June 2, 2022
Mayor Pro Tem.

IX. PUBLIC PARTICIPATION
The following people provided public comment:

Laura Pena
Commissioner David Grethen
X. COUNCILMEMBER DISCUSSION
Councilmember Campbell shared ideas about adopting a pole campaign, the citywide garage sale, street beautification team, and other comments.

Councilmember Massey addressed eComments related to City Attorney fees and the staffing budgets of various beach cities.

Mayor Pro Tem Jackson asked questions about the supplemental departmental requests specific to Police vehicles.

Mayor Detoy provided closing comments.

XI. ADJOURNMENT
Mayor Detoy adjourned the meeting at 8:32 p.m.

City of Hermosa Beach Page 3 Printed on 6/30/2022
30 City Hall
1315 Valley Drive
Hermosa Beach, CA
90254
City of Hermosa Beach
Meeting Minutes
City Council
Mayor
Michael Detoy
Mayor Pro Tem
Raymond Jackson
Councilmembers
Stacey Armato
Mary Campbell
Justin Massey
Tuesday, June 14, 2022 5:00 PM
Hybrid virtual/in-person meetings are held pursuant to AB361 5:00 P.M. - CLOSED SESSION

CALL TO ORDER IN COUNCIL CHAMBERS
Mayor Detoy called to order the Hybrid Closed Session meeting at 5:01 p.m.

ROLL CALL
City Clerk Maravilla announced a quorum.

Mayor Detoy, Mayor Pro Tempore Jackson, Councilmember Armato, and Councilmember Campbell

Present: 4 -
Excused: 1 - Councilmember Massey

Absent: 0

PUBLIC COMMENT ON THE CLOSED SESSION AGENDA
There were no Public Comments.

RECESS TO CLOSED SESSION IN SECOND FLOOR CONFERENCE ROOM Mayor Detoy recessed to Closed Session at 5:02 p.m.

Councilmember Massey joined the meeting after the City Council recessed into Closed Session and participated in the Closed Session. a) 22-0383 MINUTES: Approval of minutes of Closed Session held on May 10, 2022. b) 22-0382 CONFERENCE WITH LABOR NEGOTIATOR
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31 City Council Meeting Minutes June 14, 2022
Government Code Section 54957.6
City Negotiator: Labor Attorney Daphne M. Anneet and City Manager Employee
Organizations: Hermosa Beach Police Officers’ Association Police Management Bargaining Group
Teamsters Union, Local 911
Professional and Administrative Employee Group
Management Employee Group
Unrepresented Employee Group
6:00 P.M. - REGULAR AGENDA
I. CALL TO ORDER
Mayor Detoy called to order the Hybrid Open Session meeting at 6:34 p.m.

II. PLEDGE OF ALLEGIANCE
The pledge of allegiance was led by Tom Bakaly.

III. ROLL CALL
City Clerk Maravilla announced a quorum.

Mayor Detoy, Mayor Pro Tempore Jackson, Councilmember Armato, Councilmember Campbell, and Councilmember Massey

Present: 5 -

Absent: 0
IV. CLOSED SESSION REPORT
City Attorney Jenkins provided a Closed Session report. No reportable action was taken.

City Clerk Maravilla confirmed Councilmember Massey's attendance during Closed Session.

V. ANNOUNCEMENTS - UPCOMING CITY EVENTS
Mayor Detoy provided announcements regarding Fiesta Hermosa, the butterfly installation at the Greenbelt, and the passing of Geoff Hirsch's.

Tom Bakaly and Andrea Giancoli provided comments on the passing of Mr. Hirsch.

VI. APPROVAL OF AGENDA
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32 City Council Meeting Minutes June 14, 2022
A motion was made by Councilmember Armato, seconded by Mayor Pro Tempore Jackson to approve the Agenda. The motion carried by the following vote:

Aye: 5 - Mayor Detoy, Jackson, Armato, Campbell, and Massey

Absent: 0
VII. PROCLAMATIONS / PRESENTATIONS
a) 22-0364 RECOGNIZING LOCAL ARTIST KATY JENSSEN

FOR HER MOSAIC SURFBOARDS
Katy Jenssen provided public comment.

Mayor Detoy presented a proclamation to artist Katy Jenssen. b) 22-0361 RECOGNIZING OFFICERS NAKAMOTO AND DEANDRADE

FOR THEIR LIFE SAVING EFFORTS
Chief LeBaron recognized Officers Nakamoto and DeAndrade for their lifesaving efforts.
c) 22-0381 RECOGNIZING 2022 HERMOSA BEACH

CERTIFIED GREEN BUSINESSES
Environmental Programs Manager Doug Krauss and the Consultant Lisa Ryder introduced the Certified Green Businesses Program. Mayor Detoy and the City Council presented awards to the following businesses:

South Bay Structural Integration
Hermosa Beach Chamber of Commerce
Practical Magic Apothecary
Jennifer Cervelli Jewelry
Sol Baby
The Londoner Salon
Mobi Scooters
Vibrancy Wellness
Details Tile and Stone Studio
Well + Good Health Studio
VIII. CITY MANAGER REPORT
City Manager Suja Lowenthal provided a report. Please see the Supplemental Attachment in the agenda.

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33 City Council Meeting Minutes June 14, 2022
REPORT
22-0365
a) POLICE CHIEF UPDATE
Chief LeBaron provided an update.

IX. PUBLIC PARTICIPATION
Jessica Accamando provided public comment.

Trent Larson provided public comment.

Greg Reed provided public comment.

Leslie Scott from the City of Redondo Beach provided public comment about Consent Calendar Item k - Beach Cities Transit.

Richard Gotthoffer provided public comment.

Kent Allen provided public comment.

Craig Cadwallader provided public comment.

Matt McCool provided public comment.

Anthony Higgins provided public comment.

Char Hardin provided public comment.
a) REPORT
22-0386

WRITTEN COMMUNICATION
A motion was made by Councilmember Armato, seconded by Councilmember Massey, to receive and file the written communication. The motion carried by the following vote:

Aye: 5 - Mayor Detoy, Jackson, Armato, Campbell, and Massey

Absent: 0
X. CITY COUNCILMEMBER COMMENTS
REPORT
22-0366
a) UPDATES FROM CITY COUNCIL AD HOC SUBCOMMITTEES

AND STANDING COMMITTEE DELEGATES/ALTERNATES
Mayor Pro Tem spoke about the birthday of the Army and the acknowledgment of Flag Day.

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34 City Council Meeting Minutes June 14, 2022
Councilmember Campbell spoke about Fiesta Hermosa to debrief about the survey being circulated.

Councilmember Massey made comments about the school district and about the mobility devices on the beach.

XI. CONSENT CALENDAR
Councilmember Massey pulled the Consent Calendar items j and k for separate discussion.

Approval of the Consent Calendar
A motion was made by Councilmember Armato, seconded by Mayor Pro Tempore Jackson, to approve the Consent Agenda. The motion carried by the following vote:

Aye: 5 - Mayor Detoy, Jackson, Armato, Campbell, and Massey

Absent: 0
a) REPORT
22-0367

CITY COUNCIL MEETING MINUTES
(City Clerk Myra Maravilla)
A motion was made to approve recommendation on the Consent Calendar. b) REPORT
22-0349

CHECK REGISTERS
(Finance Director Viki Copeland)
A motion was made to approve recommendation on the Consent Calendar. c) REPORT
22-0377 ADOPTION OF THE 2022-23 APPROPRIATIONS LIMIT
(Finance Director Viki Copeland)
A motion was made to approve recommendation on the Consent Calendar. d) REPORT
22-0362
2020-21 ANNUAL COMPREHENSIVE FINANCIAL REPORT (ACFR)
(Including Report from Independent Auditor)
(Finance Director Viki Copeland)
A motion was made to approve recommendation on the Consent Calendar. e) REPORT
22-0343

LOS ANGELES COUNTY FIRE AND AMBULANCE MONTHLY
REPORT FOR APRIL 2022
(Emergency Management Coordinator Brandy Villanueva)
A motion was made to approve recommendation on the Consent Calendar.

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35 City Council Meeting Minutes June 14, 2022
f) REPORT
22-0369

FINDINGS TO HOLD REMOTE TELECONFERENCE/MEETINGS,
PURSUANT TO ASSEMBLY BILL 361
(City Clerk Myra Maravilla)
A motion was made to approve recommendation on the Consent Calendar. g) REPORT
22-0352

APPROVAL OF AGREEMENT BETWEEN THE CITY OF HERMOSA

BEACH AND THE ROTARY CLUB OF HERMOSA BEACH FOR USE
OF THE CORNER OF 11TH STREET AND VALLEY DRIVE FOR THE

FRIDAY FARMERS MARKET
(Community Resources Manager Lisa Nichols)
A motion was made to approve recommendation on the Consent Calendar. h) REPORT
22-0356

APPROVE OCCUPANCY LICENSE FOR COMMUNITY GARDEN
(Environmental Programs Manager Doug Krauss)
A motion was made to approve recommendation on the Consent Calendar. i) REPORT
22-0376

APPROVAL OF ROAD REPAIR AND ACCOUNTABILITY
ACT OF 2017 (SENATE BILL 1) PROJECT LIST FOR THE
CITY OF HERMOSA BEACH FOR FISCAL YEAR 2022-23
(Public Works Director Joe SanClemente)
A motion was made to approve recommendation on the Consent Calendar.

XII. ITEMS REMOVED FROM THE CONSENT CALENDAR FOR SEPARATE DISCUSSION j) REPORT
22-0355

ADOPT A RESOLUTION OF THE CITY COUNCIL OF THE CITY

OF HERMOSA BEACH, CALIFORNIA, DECLARING A

DROUGHT CRITICAL CONDITION AND IMPLEMENTING
DROUGHT RESPONSE LEVEL 2 CONSERVATION

MEASURES PURSUANT TO HERMOSA BEACH MUNICIPAL
CODE SECTION 8.56.090
(Environmental Programs Manager Doug Krauss)
Councilmember Massey provided comments.

Environmental Programs Manager Doug Krauss provided a staff report.

City Council had questions regarding the irrigation schedule, community outreach, and pool drainage.

Trent Larson provided public comment.

Richard Gotthoffer provided public comment.

City of Hermosa Beach Page 6 Printed on 6/30/2022
36 City Council Meeting Minutes June 14, 2022
Councilmember Massey additional provided comments.

A motion was made by Councilmember Massey, seconded by Councilmember Armato to adopt the resolution declaring a Drought Critical Condition and implementing specified Level 2 conservation measures, pursuant to Hermosa Beach Municipal Code Chapter 8.56.090. The motion carried by the following vote:

Aye: 5 - Mayor Detoy, Jackson, Armato, Campbell, and Massey

Absent: 0
k) REPORT
22-0359
PARTICIPATION IN BEACH CITIES TRANSIT (BCT) LINE 109

AGREEMENT, WITH NO REQUIRED FINANCIAL CONTRIBUTION
FROM THE CITY FOR FISCAL YEAR 2022-2023, WITH THE CITIES

OF EL SEGUNDO, MANHATTAN BEACH AND REDONDO BEACH,

FUNDED FROM PROPOSITION A FUNDS
(Interim Community Development Director Angela Crespi)
Deputy City Manager Angela Crespi presented the staff report.

Leslie Scott from Beach Cities Transit provided additional information.

City Council made comments regarding the route study, focus groups, and community outreach.

Trent Larson provided public comment.

Jessica Accamando provided public comment.

Matt McCool provided public comment.

A motion was made by Councilmember Massey, seconded by Councilmember Armato to approve participation for one year along with the other beach cities, with no required financial contribution from the City for Fiscal Year 2022-2023; and direct the Mayor to sign the Agreement on behalf of the City. The motion carried by the following vote:

Aye: 5 - Mayor Detoy, Jackson, Armato, Campbell, and Massey

Absent: 0
XIII. PUBLIC HEARINGS - TO COMMENCE AT 6:30 P.M.
a) REPORT
22-0371
ADOPTION OF FISCAL YEAR 2022-23 BUDGET
(Finance Director Viki Copeland)
Mayor Detoy opened the Public Hearing.

City Manager Lowenthal presented the staff report.

City of Hermosa Beach Page 7 Printed on 6/30/2022
37 City Council Meeting Minutes June 14, 2022
Mayor Detoy opened Public Comment.

Trent Larson provided public comment.

Mayor Detoy closed Public Comment.

Finance Director Viki Copeland presented additional information regarding the budget workshop.

Mayor Detoy opened Public Comment.

Laura Pena provided public comment.

Matt McCool provided public comment.

Mayor Detoy closed Public Comments.

The City Council provided deliberation on the preliminary budget.

City Council made comments regarding personnel, Senior Management Analyst position, midyear budget review, audit review, Public Works yard project, face-lifting facilities, Parks and Recreation plan and user groups, other park items, costs, execution of projects, Parks Master Plan, pedestrian safety, new personnel, and the Coastal Commission.

City Manager Lowenthal provided additional information to City Council.

Mayor Detoy closed the Public Hearing.

City Manager Lowenthal and Public Works Director Joe SanClemente provided additional information to Council's comments.

A motion was made by Councilmember Armato, seconded by Councilmember Massey, to receive public testimony regarding the Fiscal Year 2022-23 Budget, (2) Approve contracts for services contained in the table herein; (3) Approve the revisions to the Preliminary Budget as shown on pages 5-6; and (4) Adopt a Resolution approving the 2022-23 Budget as presented in Exhibit A. The motion carried by the following vote:

Aye: 4 - Mayor Detoy, Armato, Campbell, and Massey
No: 1 - Jackson

Absent: 0
A motion was made by Councilmember Armato, seconded by Councilmember Massey extend the City Council meeting to midnight 12:00 AM. The motion carried by the following vote:

Aye: 5 - Mayor Detoy, Jackson, Armato, Campbell, and Massey City of Hermosa Beach Page 8 Printed on 6/30/2022
38 City Council Meeting Minutes June 14, 2022

Absent: 0
b) REPORT
22-0350

PUBLIC HEARING-HERMOSA BEACH LANDSCAPING
AND STREET LIGHTING DISTRICT FISCAL YEAR 2022-2023
(Public Works Director Joe SanClemente)
Mayor Detoy opened the Public Hearing.

Public Works Director SanClemente provided a staff report.

Mayor Detoy opened Public Comment.

Richard Gotthoffer provided public comment.

Mayor Detoy closed Public Comment.

Mayor Detoy closed the Public Hearing.

A motion was made by Councilmember Armato, seconded by Councilmember Campbell to adopt a Resolution confirming the diagram and assessment found in the Engineer's Report for Hermosa Beach Landscaping and Street Lighting District 2022-2023 and levying an assessment for the Fiscal Year beginning July 1, 2022 and ending June 30, 2023. The motion carried by the following vote:

Aye: 5 - Mayor Detoy, Jackson, Armato, Campbell, and Massey

Absent: 0
XIV. MUNICIPAL MATTERS
a) REPORT
22-0374
INFORMATION REGARDING THE CITY’S

HISTORIC RESOURCES PRESERVATION PROGRAM
(Interim Community Development Director Angela Crespi)
Deputy City Manager Angela Crespi provided a staff report.

The City Council made comments regarding various potential landmark properties and the Mills Act.

City Attorney Jenkins responded to Council's concerns.

Scott Davey provided public comment.

Geoff Yarema provided public comment.

Marsha Maeka provided public comment.

Richard Gotthoffer provided public comment.

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39 City Council Meeting Minutes June 14, 2022
City Council made comments regarding various potential landmark properties, financial incentives, Planning Commission, setting aside money for other applicants, and waiving fees.

Deputy City Manager Angela Crespi provided additional information.

City Attorney Jenkins gave options for City Council's fee wavier policy.

A motion was made by Councilmember Massey, seconded by Councilmember Armato to direct the Planning commission to consider a revision to the Historic Preservation Ordinance to incorporate the Mills Act or other financial incentives for voluntary designation of property as historically significant. The motion carried by the following vote:

Aye: 5 - Mayor Detoy, Jackson, Armato, Campbell, and Massey

Absent: 0
A motion was made by Councilmember Armato, seconded by Mayor Detoy to direct staff to return in August with a Fee Waiver Policy related to Historic Preservation Program along with the Mayor Detoy's friendly amendment to include only residential properties.The motion carried by the following vote:

Aye: 5 - Mayor Detoy, Jackson, Armato, Campbell, and Massey

Absent: 0
b) REPORT
22-0373

APPROVAL OF ADDITIONAL REFINEMENTS TO

TEMPORARY OUTDOOR PERMIT PROGRAMS

RELATED TO MAXIMUM ON-STREET DECK AREAS

AND DISCUSSION OF CHANGES TO PIER PLAZA

ENCROACHMENTS
(Environmental Programs Manager Doug Krauss)
Environmental Programs Manager Doug Krauss provided a staff report.

City Council made comments regarding permitted business spaces, utilized space, parking spaces and business awareness on this item.

Jessica Accamando provided public comment.

Doug Howarth provided public comment.

Matt McCool provided public comment.

Raymond Dussault provided public comment.

City Council made comments regarding encroachments, fees, parking spaces, beautification of dinning decks, seasonal dining decks, downtown City of Hermosa Beach Page 10 Printed on 6/30/2022
40 City Council Meeting Minutes June 14, 2022
expansion, and being fair and equitable regarding businesses.

A motion was made by Councilmember Massey, seconded by Mayor Pro Tempore Jackson to extend the City Council meeting to 12:30 AM. The motion carried by the following vote:

Aye: 5 - Mayor Detoy, Jackson, Armato, Campbell, and Massey

Absent: 0
A motion was made by Councilmember Armato, seconded by Mayor Pro Tempore Jackson to approve the implementation of short-term refinements to the outdoor dining programs related to establishing maximum areas of on-street dining decks; and staff come back with recommendations on potential changes to the temporary encroachment areas for Pier Plaza businesses. The motion carried by the following vote:

Aye: 4 - Mayor Detoy, Jackson, Armato, and Campbell
No: 1 - Massey

Absent: 0
A motion was made by Councilmember Massey, seconded by Councilmember Armato to continue Municipal Matter c to the next Regular City Council meeting and extend the meeting to 12:45 AM. The motion carried by the following vote:

Aye: 5 - Mayor Detoy, Jackson, Armato, Campbell, and Massey

Absent: 0
c) REPORT
22-0379

ADOPTION OF ECONOMIC DEVELOPMENT STRATEGY
(Interim Community Development Director Angela Crespi)
This item was moved to the next Regular City Council meeting. d) REPORT
22-0358

CALLING AND GIVING NOTICE AND CERTAIN OTHER

RESOLUTIONS NECESSARY FOR HOLDING

THE GENERAL MUNICIPAL ELECTION
TO BE HELD ON TUESDAY, NOVEMBER 8, 2022
(City Clerk Myra Maravilla)
There were no Public Comments.

City Clerk Maravilla clarified the tie-vote option will only take place if there is a tie for the third place candidate.

A motion was made by Councilmember Massey, seconded by Councilmember Armato to adopt a resolution calling and giving notice of the election for certain officers and one or more measures; and adopt a resolution to permit a special runoff election for elective officers in the event of a tie vote; and adopt a resolution to request the County of Los Angeles consolidate the City of Hermosa Beach General Municipal Election with the Statewide General Election and render full services to the conduct of the election; and City of Hermosa Beach Page 11 Printed on 6/30/2022
41 City Council Meeting Minutes June 14, 2022
adopt a resolution to adopt regulations for candidates for election office pertaining to candidate statements. The motion carried by the following vote:

Aye: 5 - Mayor Detoy, Jackson, Armato, Campbell, and Massey

Absent: 0
XV. FUTURE AGENDA ITEMS
a) 22-0380 TENTATIVE FUTURE AGENDA ITEMS
XVI. ADJOURNMENT
Mayor Detoy adjourned the meeting to the June 28, 2022 hybrid Council Meeting at 12:43 a.m. in memory of Geoff Hirsch.

City of Hermosa Beach Page 12 Printed on 6/30/2022
42 City of Hermosa Beach
Staff Report
City Hall
1315 Valley Drive
Hermosa Beach, CA 90254
Staff Report
REPORT 22-0408
Honorable Mayor and Members of the Hermosa Beach City Council Regular Meeting of July 12, 2022

CHECK REGISTERS
(Finance Director Viki Copeland)
Recommended Action:

Staff recommends City Council ratify the following check registers.

Attachments:

1. Check Register 6/2/2022

2. Final Check List 6/8/2022. Due to a system interruption, the Final Check List is provided instead of the Check Register, which became unavailable.

3. Check Register 6/16/2022

4. Check Register 6/22/2022
Respectfully Submitted by: Viki Copeland, Finance Director Approved: Suja Lowenthal, City Manager
City of Hermosa Beach Page 1 of 1 Printed on 5/25/2023
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06/02/2022
Check Register

CITY OF HERMOSA BEACH
1 11:52:52AM
Page:

Bank code : boa
Voucher Date Vendor Invoice Description/Account Amount
99894 6/2/2022 22464 AID BUILDERS, INC 04 CIP 669-PUBLIC RESTROOMS PROJ/MAR-MAY22 301-8669-4201 208,732.79
22464 Total : 208,732.79
1 Vouchers for bank code : boa Bank total : 208,732.79
1 Vouchers in this report Total vouchers : 208,732.79
"I hereby certify that the demands or claims covered by the checks listed on pages 1 to 1 inclusive, of the check
register for 6/2/2022 are accurate funds are available for payment, and are in conformance to the budget."
By
Finance Director
Date 6/2/22
Attachment 1 44
06/08/2022
Check List

CITY OF HERMOSA BEACH
1 5:37:36PM
apChkLst Final Page:

Bank : boa BANK OF AMERICA
Check # Date Vendor Invoice Inv Date Description Amount Paid Check Total 99895 6/8/2022 05817 ACCELA INC. INV-ACC55691 5/12/2022 SUBSCRIPTION RENEWAL 6/30/22-6/29/23 40,668.14 40,668.14 Voucher: 99895
99896 6/8/2022 21696 ACCESS, INC. 1032 3/28/2022 PW INSPECTION SVS/1.18.22-3.21.22 11,100.00 11,100.00 Voucher: 99896
99897 6/8/2022 17442 ALMANZA, EDWARD P 17 5/9/2022 CONSULTING SVS FOR CEQA 2.22-5.8.22 2,015.00 2,015.00 Voucher: 99897
99898 6/8/2022 05628 AMERICAN PLANNING ASSOCIATION PO 37514 4/14/2022 ANNUAL MEMBERSHIP- CARLOS LUIS 99.00 99.00 Voucher: 99898
99899 6/8/2022 17271 BARROWS, PATRICK PO 37656 6/3/2022 INSTRUCTOR PAYMENT/CLASS NO. 10092 604.80 604.80 Voucher: 99899
99900 6/8/2022 20705 BEECASSO LIVE BEE REMOVAL INC2727 5/29/2022 EMERGENCY BEE REMOVAL 500.00 500.00 Voucher: 99900
99901 6/8/2022 21282 BEEDY, JIM PO 37663 5/26/2022 TIRE DISPOSAL - REIMBURSEMENT 300.00 Voucher: 99901 PO 37662 5/25/2022 PART FOR PD ATV - REIMBURSEMENT 254.29 554.29 99902 6/8/2022 20942 BEST BEST & KRIEGER LLP 933926 5/5/2022 CITY ATTNY SVS/GENERAL/APR22 16,748.50 Voucher: 99902 933927 5/5/2022 CITY ATTNY SVS/PUBLIC REC REQUEST/APR22 10,947.50 933928 5/5/2022 CITY ATTNY/COVID EMERGENCY RESP/APR22 1,742.50 933929 5/5/2022 CITY ATTNY/ADA/DISABILITY ISSUES/APR22 61.50 933930 5/5/2022 CITY ATTNY SVS/LAND USE/APR22 10,291.00 933931 5/5/2022 CITY ATTNY SVS/ROTH V. TRAN/APR22 838.20 933932 5/5/2022 CITY ATTNY/FANGARY V CITY OF HB/APR22 3,160.96 933933 5/5/2022 CITY ATTNY/MUZATKO V CITY OF HB/APR22 584.29 933934 5/5/2022 CITY ATTNY SVS/HUMAN RESOURCES/APR22 4,812.50 933935 5/5/2022 CITY ATTNY SVS/TELECOMMUNICATIONS/APR22 4,112.50 933936 5/5/2022 CITY ATTNY SVS/PW CONSTRUCTION/APR22 1,540.00 54,839.45 99903 6/8/2022 00016 CALIFORNIA WATER SERVICE Acct 4286211111 5/20/2022 WATER USAGE - APR 22 40,351.99 40,351.99 Voucher: 99903
99904 6/8/2022 11088 CAPRCBM PO 37546 6/8/2022 PARKS/REC ASSOC ANNUAL MEMBERSHIP 250.00 250.00 Voucher: 99904
99905 6/8/2022 22201 CARAHSOFT TECHNOLOGY CORPIN1169606 5/31/2022 SKETCHUP PRO-ANNUAL SUBSCRIPTION 292.50 292.50 Voucher: 99905
99906 6/8/2022 17333 CODE 5 GROUP, LLC 3415 5/23/2022 BAIT BIKE KIT & ANNUAL TRACKING SERVICE 1,475.00 1,475.00 Voucher: 99906
Page: 1
Attachment 2 45
06/08/2022
Check List

CITY OF HERMOSA BEACH
2 5:37:36PM
apChkLst Final Page:

Bank : boa BANK OF AMERICA (Continued)
Check # Date Vendor Invoice Inv Date Description Amount Paid Check Total 99907 6/8/2022 05970 COLLINS, DENNIS L. PO 37657 6/5/2022 INSTRUCTOR PAYMENT CLASSES THRU 6.5.22 5,005.00 5,005.00 Voucher: 99907
99908 6/8/2022 00879 COUNTY OF LOS ANGELES REPW220509067345/9/2022 ARTESIA BLVD MEDIAN MAINT/APR22 302.23 302.23 Voucher: 99908
99909 6/8/2022 22436 CRESPI, ANGELA PO 37646 5/26/2022 REIMBURSEMENT STAFF LUNCH 5/26/22 182.92 182.92 Voucher: 99909
99910 6/8/2022 17920 CWE CORPORATION 22236 5/25/2022 LOT C REPAIR PLANS/APR22 9,308.76 9,308.76 Voucher: 99910
99911 6/8/2022 22389 DAVIS, CHRISTINA PO 37658 6/8/2022 INSTRUCTOR PAYMENT CLASS NO.10146 1,813.64 1,813.64 Voucher: 99911
99912 6/8/2022 20668 DUNCAN SOLUTIONS, INC. 1007562 4/30/2022 CITATION PAYMENT SYSTEM FEES/APR22 3,861.77 3,861.77 Voucher: 99912
99913 6/8/2022 16922 EMERGENCY RESPONSE CRIME SCENE T2022-278 6/8/2022 CLEAN/DISINFECT CELL#6 & VEHICLE#7 750.00 Voucher: 99913 T2022-279 5/23/2022 CLEAN/DISINFECT CELL#1 & #4 750.00 1,500.00 99914 6/8/2022 17096 ESA PCR 172865 3/24/2022 HISTORIC PRESERVATION SVS 10.1 - 2.28.22 3,664.07 3,664.07 Voucher: 99914
99915 6/8/2022 20756 GHD, INC. 380-0013997 6/1/2022 PIER REPAIR PROJECT/MAY 22 6,297.50 6,297.50 Voucher: 99915
99916 6/8/2022 10836 GRAINGER 9326219889 5/26/2022 MAT REQ 768734/MAINTENANCE SUPPLIES 70.36 70.36 Voucher: 99916
99917 6/8/2022 03432 HOME DEPOT CREDIT SERVICESAcct Ending 5596 5/27/2022 MAINTENANCE SUPPLIES/MAY 22 7,347.43 7,347.43 Voucher: 99917
99918 6/8/2022 22222 IK CONSULTING, LLC IK-HB0522 5/29/2022 ACCELA CONSULTING SVS/MAY22 181.25 181.25 Voucher: 99918
99919 6/8/2022 21552 K9 SERVICES LLC HBPD-29 5/31/2022 K9 OFFICER MAINT TRAINING/MAY22 250.00 250.00 Voucher: 99919
99920 6/8/2022 21660 MILLER PLANNING ASSOCIATES LLC 20007-0522-18 6/3/2022 ZONING/SUBDIV ORDINANCE UPDATE/MAY22 4,55.00 4,255.00 Voucher: 99920
99921 6/8/2022 00093 OLYMPIC AUTO CENTER 14324 5/26/2022 MAT REQ 768729 BODYWORK/AUTO REPAIR 2,934.39 2,934.39 Voucher: 99921
99922 6/8/2022 19485 OPENGOV INC INV00007428 5/26/2022 ONLINE BUDGET BOOK-CIP PAGES 1,100.00 1,100.00 Voucher: 99922
99923 6/8/2022 18547 PETTY CASH PO 37680 6/8/2022 PETTY CASH/MAR 22-MAY22 717.84 717.84 Voucher: 99923
Page: 2
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apChkLst Final Page:

Bank : boa BANK OF AMERICA (Continued)
Check # Date Vendor Invoice Inv Date Description Amount Paid Check Total 99924 6/8/2022 22538 R3 CONSULTING GROUP 117106 3/2/2022 SOLID WASTE MARKET/SVS ANALYSIS/FEB22 4,2.50 Voucher: 99924 117322 6/1/2022 SOLID WASTE MARKET/SVS ANALYSIS/MAY22 3,135.00 7,357.50 99925 6/8/2022 22179 RACE COMMUNICATIONS RC687867 6/1/2022 DEDICATED INTERNET SERVICE/JUN22 1,020.00 1,020.00 Voucher: 99925
99926 6/8/2022 15582 ROADLINE PRODUCTS INC 17574 5/26/2022 WHITE TRAFFIC PAINT 980.75 980.75 Voucher: 99926
99927 6/8/2022 17903 SHERWIN-WILLIAMS Cust #4251-1921-1 5/31/2022 PAINTING SUPPLIES/MAY 22 946.73 946.73 Voucher: 99927
99928 6/8/2022 00114 SMART & FINAL Acct 322063 6/1/2022 OFFICE/FOOD SUPPLIES/MAY 22 167.20 167.20 Voucher: 99928
99929 6/8/2022 08812 SOUTH BAY REGIONAL PUBLIC COMM 04175 4/27/2022 PD VEHICLE MAINTENANCE/FY22 Q3 412.94 412.94 Voucher: 99929
99930 6/8/2022 21538 SPECIALIZED ELEVATOR SERVICES43644 6/1/2022 PRKNG STRUCT ELEVATOR MAINT/JUN22 183.40 Voucher: 99930 43645 6/1/2022 CITY HALL ELEVATOR MAINT/JUN22 183.40 366.80 99931 6/8/2022 20236 SPECTRUM BUSINESS 84483003000888845/16/2022 PW YARD CABLE/JUNE 22 161.71 Voucher: 99931 84483003000462475/24/2022 CITY HALL CABLE/JUNE22 114.87 84483003003503595/21/2022 1301 HERMOSA/RRC CONNECT/JUNE22 149.99 426.57 99932 6/8/2022 16806 STANLEY CONVERGENT SECURITY6002316766 3/28/2022 PANIC SYS MAINT/MAY22-APR23 2,814.96 2,814.96 Voucher: 99932
99933 6/8/2022 18100 STINE, SHARON PO 37683 5/28/2022 EMPLOYEE RECOGNITION RAFFLE PRIZES 120.00 120.00 Voucher: 99933
99934 6/8/2022 16921 SUPER SOCCER STARS PO 37659 5/30/2022 MEMORIAL DAY CAMP 378.00 378.00 Voucher: 99934
99935 6/8/2022 21146 TIREHUB LLC 27327437 5/25/2022 MAT REQ 768735 VEHICLE TIRES 556.36 Voucher: 99935 27327347 5/25/2022 MAT REQ 768733 VEHICLE TIRES 88.09 644.45 99936 6/8/2022 19082 T-MOBILE Acct 954297746 5/21/2022 PW YARD/CELL PHONES/HOTSPOTS/MAY22 350.81 350.81 Voucher: 99936
99937 6/8/2022 16735 TORRANCE AUTO PARTS Acct 2250 5/31/2022 AUTO REPAIR/MAINTENANCE PARTS/MAY22 367.46 367.46 Voucher: 99937
99938 6/8/2022 22619 U.S. BANK, L.A. LOCKBOX #511649PO 37660 5/31/2022 PARS RETIREMENT CONTRIBUTION5.16-5.31.22 916.34 916.34 Voucher: 99938
99939 6/8/2022 09374 US ARMOR 37489 5/20/2022 ENFORCER CONCEALABLE VEST-DEANDRADE 812.17 812.17 Voucher: 99939
99940 6/8/2022 18666 VERIZON BUSINESS SERVICES 72219053 5/20/2022 VOIP PHONES/YARD/APR22 106.19 106.19 Voucher: 99940
Page: 3
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apChkLst Final Page:

Bank : boa BANK OF AMERICA (Continued)
Check # Date Vendor Invoice Inv Date Description Amount Paid Check Total 99941 6/8/2022 03209 VERIZON WIRELESS 9906233108 5/10/2022 COMM DEV CELL PHONES/APR22 229.67 229.67 Voucher: 99941
99942 6/8/2022 20204 VILLANUEVA, BRANDY PO 37654 5/25/2022 SUPPLIES FOR EOC - REIMBURSEMENT 55.90 55.90 Voucher: 99942
99943 6/8/2022 01206 ZUMAR INDUSTRIES INC 96837 5/31/2022 MAT REQ 583765/STREET SIGN MAINTENANCE 579.80 Voucher: 99943 96841 5/31/2022 MAT REQ 583773/STREET SIGN MAINTENANCE 603.90 96840 5/31/2022 MAT REQ 583772/STREET SIGN MAINTENANCE 603.90 96836 5/31/2022 MAT REQ 583763/STREET SIGN MAINTENANCE 972.35 96875 6/3/2022 MAT REQ 583774/STREET SIGN MAINTENANCE 307.54 3,067.49 Sub total for BANK OF AMERICA: 223,084.26
Page: 4
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apChkLst Final Page:
49 checks in this report. Grand Total All Checks: 223,084.26 Page: 5
"I hereby certify that the demands or claims covered
by the checks listed on pages 1 to 5 inclusive,
of the check register for 6/8/22 are accurate
funds are available for payment, and are in
conformance to the budget."
By
Finance Director
Date 6/8/22
49 06/16/2022
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CITY OF HERMOSA BEACH
1 9:37:05AM
Page:

Bank code : boa
Voucher Date Vendor Invoice Description/Account Amount
99944 6/16/2022 05817 ACCELA INC. INV-ACC55824 ADDITIONAL SUBSCRIPTIONS ADDED FOR FY22 715-1206-4201 1,056.69
05817 Total : 1,056.69
99945 6/16/2022 22190 AHLSTROM, PETER PO 37696 TUITION REIMBURSEMENT - SPRING 2022 001-2101-4317 2,468.00
22190 Total : 2,468.00
99946 6/16/2022 20197 AMERICAN ARBOR CARE 64339 TREE REMOVAL - 1040 LOMA DRIVE 125-8548-4201 999.00
64401 ARBORIST CONSULT 1769/1781 VALLEY PARK
001-6101-4201 250.00
20197 Total : 1,249.00
99947 6/16/2022 16660 ATHENS SERVICES 12342436 CITY WIDE STREET SWEEPING/MAY22 001-3104-4201 16,844.52
001-3301-4201 11,225.47
001-3304-4201 1,546.74
001-6101-4201 1,649.27
12342436A STEAM CLEANING/MAY22
001-3104-4201 753.73
001-3301-4201 5,602.14
001-3304-4201 1,427.64
12342436B SCRUBBER SERVICES/MAY22
001-3104-4201 764.74
001-3301-4201 4,970.84
16660 Total : 44,785.09
99948 6/16/2022 16660 ATHENS SERVICES 12390867 PD SHREDDING SVS/JUN22 001-2101-4309 45.39
16660 Total : 45.39
99949 6/16/2022 17271 BARROWS, PATRICK PO 37698 INSTRUCTOR PAYMENT CLASSES THRU 6.18.22 001-4601-4221 7,682.95
17271 Total : 7,682.95
99950 6/16/2022 16371 BEACH GIRL PROPERTIES LLC 278 PARKING METERS@70 14TH ST/JUN22 001-3842 650.00
Attachment 350
06/16/2022
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Page:

Bank code : boa
Voucher Date Vendor Invoice Description/Account Amount
99950 6/16/2022 16371 BEACH GIRL PROPERTIES LLC (Continued) Total : 650.00 99951 6/16/2022 BRAUN LINEN SERVICE Acct 70664 INMATE LAUNDRY SVS/MAY22 00163 001-2101-4306 320.80
00163 Total : 320.80
99952 6/16/2022 20054 BURKE, WILLIAMS & SORENSEN 285293 LABOR NEGOTIATIONS/APR22 001-1203-4201 18,232.50
285294 LEGAL SERVICES/APR22
001-1203-4201 2,482.00
20054 Total : 20,714.50
99953 6/16/2022 10838 CANON BUSINESS SOLUTIONS, INC 122283244 INSPECT/REPAIR COMM SERVICES COPIER 715-1208-4201 367.48
6000627250 PW ADMIN COPIER USAGE 2/16-5/15/22
715-1208-4201 278.99
10838 Total : 646.47
99954 6/16/2022 21720 CAPITAL WHOLESALE LIGHTING Acct 3449 ELECTRICAL MAINTENANCE SUPPLIES/MAY22 105-2601-4309 1,341.96
21720 Total : 1,341.96
99955 6/16/2022 CDWG Z311502 MAT REQ 768426 PRINTER TONER/INK 09632 715-1206-4305 274.02
09632 Total : 274.02
99956 6/16/2022 17334 CHERTOW, RICHARD A. Parcel 4184 024 027 STREET LIGHT TAX REBATE/FY21 105-3105 24.61
17334 Total : 24.61
99957 6/16/2022 20627 COMMERCIAL BUILDING MANAGEMENT 68914 CITYWIDE JANITORIAL MAINT/MAY22 001-4204-4201 6,861.00
157-2702-4201 4,296.44
20627 Total : 11,157.44
99958 6/16/2022 09436 COMPLETES PLUS Acct 284080 VEHICLE MAINT/REPAIR PARTS/MAY22 715-2101-4311 908.06
715-3104-4311 134.64
161-3109-4309 108.69
51 06/16/2022
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Page:

Bank code : boa
Voucher Date Vendor Invoice Description/Account Amount
99958 6/16/2022 09436 COMPLETES PLUS (Continued) Total : 1,151.39 99959 6/16/2022 DEPARTMENT OF JUSTICE 582995 MAT REQ 973993/FINGERPRINTING/MAY22 00364 001-1203-4251 454.00
00364 Total : 454.00
99960 6/16/2022 11449 DEWEY PEST CONTROL ACCOUNT 1233239 SEWER RAT ABATEMENT/JUN22 160-3102-4201 278.00
ACCOUNT 759408 PEST CONTROL/JUN22
001-4204-4201 849.00
11449 Total : 1,127.00
99961 6/16/2022 07853 EMPIRE PIPE CLEANING AND EQUIP 12271 SEWER LINE VIDEO-INVESTIGATING BLOCKAGE 160-8421-4201 3,335.00
07853 Total : 3,335.00
99962 6/16/2022 16932 FAMILY THEATRE INC PO 37702 INSTRUCTOR PAYMENT-CLASS NO.9949 001-4601-4221 1,372.00
16932 Total : 1,372.00
99963 6/16/2022 16932 FAMILY THEATRE INC Voucher#2003269.003 SCHOOL TALENT SHOW SECURITY DEPOSIT 001-2111 500.00
16932 Total : 500.00
99964 6/16/2022 01962 FEDERAL EXPRESS CORP 7-784-39426 MAT REQ 973994 EXPRESS MAIL 001-1203-4201 77.69
01962 Total : 77.69
99965 6/16/2022 19884 FRONTIER 310-372-6373-0311045 PERSONNEL FAX LINE/JUN22 001-1203-4304 65.56
19884 Total : 65.56
99966 6/16/2022 13446 GOODELL STEPHEN B., PATRICIA A. HOUSLER & Parcel 4187 011 055 SEWER & STREET LIGHT TAX REBATE/FY21 001-6871 126.60
105-3105 24.61
13446 Total : 151.21
99967 6/16/2022 22620 HAUSLE, JAMES Parcel 4183 021 014 STREET LIGHT TAX REBATE/FY21 105-3105 24.61
52 06/16/2022
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4 9:37:05AM
Page:

Bank code : boa
Voucher Date Vendor Invoice Description/Account Amount
99967 6/16/2022 22620 HAUSLE, JAMES (Continued) Total : 24.61 99968 6/16/2022 HERMOSA AUTOMOTIVE INC 51433 MAT REQ 768739/WHEEL ALIGNMENT 09136 715-2101-4311 60.00
09136 Total : 60.00
99969 6/16/2022 19314 IPS GROUP INC INV72384 PARKING METER CREDIT CARD FEES/MAY22 001-3302-4201 16,445.91
001-3305-4201 678.24
001-3304-4201 1,332.93
19314 Total : 18,457.08
99970 6/16/2022 05356 JOHN L HUNTER AND ASSOC INC HB1MS412204 MUNI STORM WATER PROG ADMIN/APR22 161-3109-4201 3,109.00
05356 Total : 3,109.00
99971 6/16/2022 20771 LA UNIFORMS & TAILORING INC 12687 MAT REQ 583948 PD UNIFORMS/DIGINOVA 001-2101-4314 809.62
20771 Total : 809.62
99972 6/16/2022 20347 LAURA MECOY COMMUNICATIONS LLC 2143 PUBLIC INFORMATION OFFICER SVS/MAY22 001-1201-4201 5,510.77
157-2702-4201 1,689.23
20347 Total : 7,200.00
99973 6/16/2022 LEARNED LUMBER Acct 1126 MAINTENANCE SUPPLIES/MAY22 00167 001-3104-4309 164.17
001-6101-4309 692.06
715-4204-4201 221.74
00167 Total : 1,077.97
99974 6/16/2022 17861 LEXIPOL LLC INVLEX9868 JAIL POLICY MANUAL/TRAINING BULLETINS 001-1550 4,710.33
17861 Total : 4,710.33
99975 6/16/2022 18274 MAGNUM VENTURE PARTNERS PO 37670 INSTRUCTOR PAYMENT CLASSES THRU 6.2.22 001-4601-4221 5,355.00
PO 37703 INSTRUCTOR PAYMENT-SUMMER VOLLEYBALL
001-4601-4221 10,561.41
53 06/16/2022
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5 9:37:05AM
Page:

Bank code : boa
Voucher Date Vendor Invoice Description/Account Amount
99975 6/16/2022 18274 MAGNUM VENTURE PARTNERS (Continued) Total : 15,916.41 99976 6/16/2022 MERCHANTS LANDSCAPE SERVICES 59982 CITYWIDE LANDSCAPE SVS/MAY22 18071 001-6101-4201 21,200.00
59983 MEDIANS/PARKWAY LANDSCAPE SVS/MAY22
105-2601-4201 3,600.00
18071 Total : 24,800.00
99977 6/16/2022 MOTWANE, AMAN Parcel 4184 008 010 STREET LIGHT TAX REBATE/FY21 18634 105-3105 24.61
18634 Total : 24.61
99978 6/16/2022 13114 ODP BUSINESS SOLUTIONS, LLC 244278041001 MAT REQ 583942/OFFICE SUPPLIES 001-2101-4305 76.89
244278041002 MAT REQ 583942/OFFICE SUPPLIES
001-2101-4305 7.42
244664717001 PW ENGINEERING-JOURNALS FOR STAFF
001-4202-4305 103.92
001-4202-4305 9.87
246333232001 MAT REQ 583949/OFFICE SUPPLIES
001-2101-4305 89.49
246600211001 OFFICE SUPPLIES FOR ENGINEERING
001-4202-4305 19.38
001-4202-4305 19.99
001-4202-4305 191.04
246600811001 OFFICE SUPPLIES FOR ENGINEERING
001-4202-4305 31.60
001-4202-4305 3.00
13114 Total : 552.60
99979 6/16/2022 14693 PARS 50767 ALT RETIREMENT PLAN ADMIN FEE/MAY22 001-1101-4185 6.67
001-1204-4185 0.62
001-3302-4185 3.09
001-4204-4185 5.77
001-4101-4185 6.46
001-4201-4185 6.46
001-4601-4185 103.47
14693 Total : 132.54
54 06/16/2022
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6 9:37:05AM
Page:

Bank code : boa
Voucher Date Vendor Invoice Description/Account Amount
99980 6/16/2022 13838 PITNEY BOWES INC 1020880885 POSTAGE METER SCALE RENTAL/JAN-JUN22 715-1208-4201 57.00
3105512751 POSTAGE METER RENTAL APR-JUN22
715-1208-4201 644.19
13838 Total : 701.19
99981 6/16/2022 PLUMBERS DEPOT INC PD-51209 STORM DRAIN CAMERA 15103 161-3109-4309 5,282.70
161-3109-4309 501.86
15103 Total : 5,784.56
99982 6/16/2022 19904 PSYCHOLOGICAL CONSULTING ASSOC 525573 PRE-EMPLOYMENT EVAL-RICKY JULIEN 001-1203-4201 400.00
525587 PRE-EMPLOYMENT EVAL-DAVID HONDA
001-1203-4201 400.00
19904 Total : 800.00
99983 6/16/2022 13255 RED SECURITY GROUP, LLC 13255 MAT REQ 768743 LOCKSMITH SERVICES 715-2101-4311 58.04
13255 Total : 58.04
99984 6/16/2022 08837 REDONDO BEACH, CITY OF 575252 DIESEL VEHICLE FUEL/MAR22 715-2201-4310 791.17
715-3102-4310 392.45
08837 Total : 1,183.62
99985 6/16/2022 RODMAN, RANDALL Parcel 4186 007 014 STREET LIGHT & SEWER TAX REBATE/FY21 20487 001-6871 126.60
105-3105 24.61
20487 Total : 151.21
99986 6/16/2022 20921 ROSCOE, KIMBERLY ANN PO 37673 INSTRUCTOR PAYMENT CLASSES THRU 6.8.22 001-4601-4221 2,486.27
20921 Total : 2,486.27
99987 6/16/2022 12212 SB POLICE TRAINING COMMITTEE 052522-03 ANNUAL TRAINING DUES 22/23 001-1550 330.00
12212 Total : 330.00
99988 6/16/2022 17932 SENTZ, PORNPIMOL Parcel 4185 023 044 STREET LIGHT TAX REBATE/FY21 55 06/16/2022
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Page:

Bank code : boa
Voucher Date Vendor Invoice Description/Account Amount
99988 6/16/2022 (Continued) 17932 SENTZ, PORNPIMOL
105-3105 24.61
17932 Total : 24.61
99989 6/16/2022 18335 SHAW HR CONSULTING INC 004080 HR CONSULT/MAR22-MAY22 001-1203-4201 367.50
18335 Total : 367.50
99990 6/16/2022 07158 SIEMENS INDUSTRY INC 5620040073 TRAFFIC SIGNAL MAINT/MAY22 001-3104-4201 1,179.50
07158 Total : 1,179.50
99991 6/16/2022 19829 SITEONE LANDSCAPE SUPPLY, LLC Acct 129138 LANDSCAPING SUPPLIES/MAY 22 001-6101-4309 1,661.04
19829 Total : 1,661.04
99992 6/16/2022 00170 SOCAL GAS 170 781 3287 9 YARD CNG STATION FUEL/MAY22 715-3104-4310 110.14
715-4204-4310 110.14
715-6101-4310 110.15
00170 Total : 330.43
99993 6/16/2022 10532 SOUTH BAY FORD Acct 1732 VEHICLE REPAIR/MAINT PARTS/MAY22 715-2101-4311 456.41
10532 Total : 456.41
99994 6/16/2022 SOUTHERN CALIFORNIA EDISON CO 700057262780 ELECTRICITY/MAY22 00159 105-2601-4303 65.37
700156101336 ELECTRICITY/MAY22
001-6101-4303 389.06
001-4204-4303 12,367.33
700234897163 ELECTRICITY/MAY22
001-3304-4303 3,156.27
700304673105 ELECTRICITY/MAY22
160-3102-4201 82.02
700313445137 ELECTRICITY/MAY22
105-2601-4303 13,810.12
700338055956 ELECTRICITY/MAY22
001-4204-4303 2,143.16
700371314327 ELECTRICITY/MAY22
56 06/16/2022
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8 9:37:05AM
Page:

Bank code : boa
Voucher Date Vendor Invoice Description/Account Amount
99994 6/16/2022 (Continued) 00159 SOUTHERN CALIFORNIA EDISON CO 105-2601-4303 122.75
700382668983 ELECTRICITY/MAY22
105-2601-4303 2,912.86
001-4204-4303 1,568.47
001-3104-4303 864.11
00159 Total : 37,481.52
99995 6/16/2022 18821 SPCALA 2022-0531 ANIMAL SHELTER SVS/DISPOSAL/MAY22 001-3302-4201 875.00
18821 Total : 875.00
99996 6/16/2022 SPORTS CAMP MANAGEMENT PO 37706 INSTRUCTOR PAYMENT-SKATEBOARD PARTY 18036 001-4601-4221 700.00
18036 Total : 700.00
99997 6/16/2022 10098 SPRINT 551834312-246 COMM RES/CELL PHONES/MAY22 001-4601-4304 92.13
10098 Total : 92.13
99998 6/16/2022 14457 THE LEW EDWARDS GROUP 22-03 BALLOT PREP/COMMUNICATION SVS/MAY22 001-1201-4201 5,950.00
14457 Total : 5,950.00
99999 6/16/2022 19082 T-MOBILE Acct 946625962 RECORDS/WATCH COMMAND/CELLS/MAY22 001-2101-4304 13.29
19082 Total : 13.29
100000 6/16/2022 08207 UNDERGROUND SERVICE ALERT 520220319 DIG ALERT/MAY22 160-3102-4201 90.85
08207 Total : 90.85
100001 6/16/2022 14528 UNION BANK OF CALIFORNIA, PARS #6746019200 PO 37008 PARS/OPEB CONTRIBUTIONS/JUN22 001-1101-4190 54.00
001-1121-4190 560.00
001-1201-4190 2,224.00
001-1202-4190 1,334.00
001-1203-4190 537.00
001-1204-4190 956.00
001-2101-4190 19,276.00
57 06/16/2022
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CITY OF HERMOSA BEACH
9 9:37:05AM
Page:

Bank code : boa
Voucher Date Vendor Invoice Description/Account Amount
100001 6/16/2022 (Continued) 14528 UNION BANK OF CALIFORNIA, PARS #6746019200 001-3104-4190 896.00
001-3301-4190 102.00
001-3302-4190 2,793.00
001-4101-4190 1,408.00
001-4201-4190 1,282.00
001-4202-4190 1,395.00
001-4204-4190 664.00
001-4601-4190 835.00
001-6101-4190 845.00
105-2601-4190 171.00
160-3102-4190 251.00
161-3109-4190 183.00
715-4206-4190 423.00
14528 Total : 36,189.00
100002 6/16/2022 18753 UNITED SITE SERVICES 114-13115613 TOILET RENTAL/SOUTH PARK/MAY22 301-8669-4201 1,878.46
114-13115614 TOILET RENTAL/CLARK FIELD/MAY22
301-8669-4201 2,240.64
114-13139108 ADDED SINK@SOUTH PARK/MAY22
301-8669-4201 435.51
214-2971164CM MISSED SERVICE@SOUTH PARK/MAY 22
301-8669-4201 -355.01
214-2981168 CM MISSED SERVICE@CLARK FIELD/MAY22
301-8669-4201 -297.19
Sept21-Apr22 Credit HAND SANITIZER REFILL PRICE CORRECTION 301-8669-4201 -24.65
18753 Total : 3,877.76
100003 6/16/2022 WEBER, GARY R#14-2022003435 TOWING/IMPOUND FEE REFUND 22628 001-3841 548.50
22628 Total : 548.50
100004 6/16/2022 01206 ZUMAR INDUSTRIES INC 96868 MAT REQ 583764/STREET SIGN MAINTENANCE 001-3104-4309 579.80
01206 Total : 579.80
61 Vouchers for bank code : boa Bank total : 279,437.77 58 06/16/2022
Check Register

CITY OF HERMOSA BEACH
10 9:37:05AM
Page:

Bank code : boa
Voucher Date Vendor Invoice Description/Account Amount
61 Vouchers in this report Total vouchers : 279,437.77
"I hereby certify that the demands or claims covered by the checks listed on pages 1 to 10 inclusive, of the check
register for 6/16/2022 are accurate funds are available for payment, and are in conformance to the budget."
By
Finance Director
Date 6/16/22
59 06/22/2022
Check Register

CITY OF HERMOSA BEACH
1 3:43:59PM
Page:

Bank code : boa
Voucher Date Vendor Invoice Description/Account Amount
100005 6/22/2022 21696 ACCESS, INC. 1031 ADA CONSULT SVS/MAR22 001-4202-4201 13,967.50
21696 Total : 13,967.50
100006 6/22/2022 11437 ADMINISTRATIVE SERVICES CO OP 10570 TAXI VOUCHER PROGRAM - VOUCHERS/DEC2020 145-3404-4201 1,866.63
12013 TAXI VOUCHER PROGRAM - VOUCHERS/JUL 21
145-3404-4201 1,329.02
12468 TAXI VOUCHER PROGRAM - CARDS/SEPT21
145-3404-4201 1,372.77
145-3853 -56.00
220417 TAXI VOUCHER PROGRAM - CARDS/APR22
145-3404-4201 2,343.98
145-3853 -106.00
220521 TAXI VOUCHER PROGRAM - CARDS/MAY22
145-3404-4201 3,160.10
145-3853 -116.00
11437 Total : 9,794.50
100007 6/22/2022 20685 AMERICAN GUARD SERVICES, INC. INV52891 CROSSING GUARD SERVICES/MAY22 146-2102-4201 29,091.47
20685 Total : 29,091.47
100008 6/22/2022 22643 ARIANPOUR, BRIAN Permit#PW22-0004 REFUND FOR DUPLICATE PERMIT 001-3816 688.24
22643 Total : 688.24
100009 6/22/2022 00321 AT&T 960 461-1985 555 7 PD COMPUTER CIRCUITS/JUN22 001-2101-4304 239.57
00321 Total : 239.57
100010 6/22/2022 13361 AT&T MOBILITY 287301168383X0610202 EMERGENCY MANAGER CELL PHONE/MAY22 001-1201-4304 49.07
13361 Total : 49.07
100011 6/22/2022 20795 ATSPS Citation 37020793 REFUND - OVERPAYMENT 001-3302 30.00
20795 Total : 30.00
Attachment 4 60
06/22/2022
Check Register

CITY OF HERMOSA BEACH
2 3:43:59PM
Page:

Bank code : boa
Voucher Date Vendor Invoice Description/Account Amount
100012 6/22/2022 20942 BEST BEST & KRIEGER LLP 936564 CITY ATTNY SVS/GENERAL/MAY22 001-1131-4201 21,224.95
936565 CITY ATTNY SVS/PUB RECORDS REQ/MAY22
001-1131-4201 5,767.00
936566 CITY ATTNY SVS/COVID RESPONSE/MAY22
157-2702-4201 1,189.00
936567 CITY ATTNY SVS/LAND USE/MAY22
001-1131-4201 1,107.00
936568 CITY ATTNY SVS/ROTH V TRAN/MAY22
705-1133-4201 1,961.90
936569 CITY ATTNY SVS/FANGARY V CITY HB/MAY22
705-1133-4201 4,431.23
936570 CITY ATTNY SVS/MUZATKO V CITY HB/MAY22
705-1133-4201 14,096.16
936571 CITY ATTNY SVS/HBPO ASSOC/MAY22
705-1133-4201 706.37
936572 CITY ATTNY SVS/HUMAN RESOURCES/MAY22
001-1203-4201 8,295.00
936573 CITY ATTNY SVS/TELECOMMUNICATIONS/MAY22
001-1131-4201 440.00
936574 CITY ATTNY SVS/PW CONSTRUCTION/MAY22
001-1131-4201 1,677.50
20942 Total : 60,896.11
100013 6/22/2022 10838 CANON BUSINESS SOLUTIONS, INC 6000745410 COPIER MAINT/USAGE 2.28-5.30.22 001-2101-4201 149.23
001-2101-4201 7.09
10838 Total : 156.32
100014 6/22/2022 09632 CDWG Z588591 APPLE KEYBOARD/FOLIO CASE 001-4202-4201 160.06
001-4202-4201 14.92
Z685087 ADDITIONAL ADOBE LICENSES
715-1206-4201 595.00
09632 Total : 769.98
100015 6/22/2022 22621 CHAN, CHRISTINA Citation 33015681 REFUND - REDUCED CITATION 001-3302 28.00
61 06/22/2022
Check Register

CITY OF HERMOSA BEACH
3 3:43:59PM
Page:

Bank code : boa
Voucher Date Vendor Invoice Description/Account Amount
100015 6/22/2022 22621 CHAN, CHRISTINA (Continued) Total : 28.00 100016 6/22/2022 20786 COMMLINE, INC. 0365691-IN WIRELESS EAR PIECES 001-2101-4201 823.03
001-2101-4201 76.50
20786 Total : 899.53
100017 6/22/2022 22635 COUNTY OF LOS ANGELES CLAIM 19-01954-C PETER BONANO SETTLEMENT 001-1203-4201 12,272.95
22635 Total : 12,272.95
100018 6/22/2022 00480 CPCA, CA POLICE CHIEFS ASSOC 22330 MEMBERSHIP RENEWAL THRU 6/2023 001-1550 695.00
00480 Total : 695.00
100019 6/22/2022 05029 DAVE BANG ASSOCIATES INC CA51847 BASKETBALL RIMS 001-6101-4309 700.00
001-6101-4309 61.56
05029 Total : 761.56
100020 6/22/2022 00726 DFM ASSOCIATES 47783 CAL ELECTIONS CODE HANDBOOK 001-1121-4251 120.00
001-1121-4251 8.70
00726 Total : 128.70
100021 6/22/2022 20668 DUNCAN SOLUTIONS, INC. 1007913 CITATION PAYMENT SYSTEM FEES/MAY22 001-1204-4201 4,037.03
20668 Total : 4,037.03
100022 6/22/2022 22221 ENCODEPLUS, LLC 2189 CODIFICATION OF ORDINANCE 22-1445 715-1206-4201 216.00
22221 Total : 216.00
100023 6/22/2022 17096 ESA PCR 173977 CONSTRUCTION MONITORING/MAR22 001-2101 3,138.75
174675 CONSTRUCTION MONITORING/APR22
001-2101 1,535.00
17096 Total : 4,673.75
100024 6/22/2022 16476 FASTAIRE HAND DRYERS, INC HD3661 HAND DRYER MOUNTING PLATE 62 06/22/2022
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Page:

Bank code : boa
Voucher Date Vendor Invoice Description/Account Amount
100024 6/22/2022 16476 FASTAIRE HAND DRYERS, INC (Continued) 001-3301-4309 26.42
001-3301-4309 1.02
16476 Total : 27.44
100025 6/22/2022 06293 FEDEX OFFICE 101604ZM71 MAT REQ 768506/PRINTING SERVICES 001-1101-4305 2.63
Order#101604Z2N1 MAT REQ 768506/PRINTING SERVICES
001-1101-4305 1.31
Order#101604ZHF1 MAT REQ 768506/PRINTING SERVICES
001-1101-4305 1.31
Order#101604ZJS1 MAT REQ 768506/PRINTING SERVICES
001-1101-4305 6.58
Order#101604ZLN1 MAT REQ 768506/PRINTING SERVICES
001-1101-4305 31.57
06293 Total : 43.40
100026 6/22/2022 19884 FRONTIER 209-188-4669-0714985 LANDLINES/COMPUTER LINKS/JUN22 001-3302-4304 87.58
001-4204-4321 244.96
001-4202-4304 67.74
001-3304-4304 62.11
001-1204-4304 65.56
715-1206-4304 1,473.92
001-2101-4304 747.26
209-190-0013-1206175 PD COMPUTER CIRCUITS/JUN22
001-2101-4304 911.93
310-318-0113-1203155 EOC ANALOG LINES/JUN22
715-1206-4304 1,244.78
310-318-8751-0128095 CASHIER TAP LINES/JUN22
001-1204-4304 56.65
323-155-3779-0822065 FIBER OPTIC LINE/JUN22
715-1206-4201 227.41
19884 Total : 5,189.90
100027 6/22/2022 00427 GFOA Notice#2221001 MEMBERSHIP RENEWAL-V COPELAND FY23 001-1550 190.00
00427 Total : 190.00
63 06/22/2022
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CITY OF HERMOSA BEACH
5 3:43:59PM
Page:

Bank code : boa
Voucher Date Vendor Invoice Description/Account Amount
100028 6/22/2022 22644 GOODMAN, WILLIAM Permit#PW22-0359 PERMIT WAS BILLED TO SCE INSTEAD 001-3816 648.66
22644 Total : 648.66
100029 6/22/2022 15141 HONDA MD INC, STEPHAN T 00141051 DETAINEE BLOOD DRAW/MAY22 001-2101-4201 63.60
15141 Total : 63.60
100030 6/22/2022 22540 IOPREDICT, INC. 1501 SR MGMT ANALYST ONLINE EXAMS 001-1203-4201 135.00
22540 Total : 135.00
100031 6/22/2022 00118 LA SUPERIOR COURT - TORRANCE PO 37722 CITATION PAYMENT SURCHARGES/MAY22 001-3302 49,461.60
00118 Total : 49,461.60
100032 6/22/2022 12190 LANDSCAPE STRUCTURES, INC. INV-114439 SWING SEATS FOR PARKS 001-6101-4309 923.24
001-6101-4309 76.75
12190 Total : 999.99
100033 6/22/2022 19487 M6 CONSULTING INC 2143 PLAN CHECKS/MAY 22 001-4202-4201 4,592.50
19487 Total : 4,592.50
100034 6/22/2022 22038 MARQUEZ-VIRAMONTES, MARIA PO 37753 TUITION REIMBURSEMENT SPRING 22 001-2101-4317 3,695.40
22038 Total : 3,695.40
100035 6/22/2022 00289 MCA DIRECT LLC 2022132 CITY CLERK ELECTIONS HANDBOOK 001-1121-4251 256.50
001-1121-4251 37.87
00289 Total : 294.37
100036 6/22/2022 18071 MERCHANTS LANDSCAPE SERVICES 60053 IRRIGATION REPAIRS @SEAVIEW PARK 301-8669-4201 510.00
60071 BUTTERFLY GARDEN ON GREENBELT
125-8548-4201 2,237.24
18071 Total : 2,747.24
64 06/22/2022
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CITY OF HERMOSA BEACH
6 3:43:59PM
Page:

Bank code : boa
Voucher Date Vendor Invoice Description/Account Amount
100037 6/22/2022 18209 MGT OF AMERICA, INC 39739 20-21 ANNUAL SB90 MANDATED COST CLAIMS 001-1202-4201 4,200.00
18209 Total : 4,200.00
100038 6/22/2022 17359 MOSHER, ROBERT Parcel 4183 010 005 STREET LIGHT TAX REBATE/FY22 105-3105 24.61
17359 Total : 24.61
100039 6/22/2022 11454 MOST DEPENDABLE FOUNTAINS INV69048 DRINKING FOUNTAIN PUSH BUTTON 001-6101-4309 103.00
001-6101-4309 8.45
11454 Total : 111.45
100040 6/22/2022 21033 NV5, INC 270797 GREENWICH VILLAGE UUAD/APR22 001-2133 1,312.50
275461 GREENWICH VILLAGE UUAD/MAY22
001-2133 536.25
21033 Total : 1,848.75
100041 6/22/2022 13114 ODP BUSINESS SOLUTIONS, LLC 246984542001 FILING/ORGANIZING SUPPLIES 001-1121-4305 362.82
001-1121-4305 34.47
249006071001 MAT REQ 791080/OFFICE SUPPLIES
001-1208-4305 67.98
250709469001 CITY CLERK SUPPLIES
001-1121-4305 380.11
001-1121-4305 36.11
13114 Total : 881.49
100042 6/22/2022 17884 OLSEN, CAROLE Parcel 4183 021 012 STREET LIGHT & SEWER TAX REBATE/FY22 001-6871 126.60
105-3105 24.61
17884 Total : 151.21
100043 6/22/2022 21596 ONWARD ENGINEERING 6351 INSPECTION SVS SKECHERS TUNNEL/MAY22 001-2148 15,640.00
21596 Total : 15,640.00
100044 6/22/2022 09513 PACIFIC COAST CONSTRUCTION 1049 EMERGENCY SEWER LINE REPAIR 160-8421-4201 5,250.00
65 06/22/2022
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CITY OF HERMOSA BEACH
7 3:43:59PM
Page:

Bank code : boa
Voucher Date Vendor Invoice Description/Account Amount
100044 6/22/2022 09513 PACIFIC COAST CONSTRUCTION (Continued) Total : 5,250.00 100045 6/22/2022 18547 PETTY CASH PO 37736 PETTY CASH REPLENISHMENT/JUN2022 001-1201-4315 40.00
001-2101-4305 34.44
001-4101-4305 41.12
001-4101-4314 68.48
001-4601-4328 82.75
715-2101-4311 301.86
715-3302-4311 30.65
18547 Total : 599.30
100046 6/22/2022 15103 PLUMBERS DEPOT INC PD-51308 SEWER JETTER ATTACHMENT 160-3102-4309 1,931.50
160-3102-4309 169.24
15103 Total : 2,100.74
100047 6/22/2022 20603 RECWEST OUTDOOR PRODUCTS, INC. 20265 MEMORIAL BENCH-BEGLEY FAMILY 001-6101-5402 2,252.00
001-6101-5402 179.46
20283 MEMORIAL BENCH-STELLA TRUJILLO
001-6101-5402 2,275.00
001-6101-5402 179.46
20286 MEMORIAL BENCH-CLODAGH BOWYER
001-6101-5402 2,330.00
001-6101-5402 183.73
20603 Total : 7,399.65
100048 6/22/2022 13255 RED SECURITY GROUP, LLC 74635 DAMAGED PD DOOR REPAIR 715-4204-4201 958.86
13255 Total : 958.86
100049 6/22/2022 03282 REDONDO BEACH, CITY OF 575336 CITY PROSECUTOR SERVICES/MAY22 001-1132-4201 16,667.00
03282 Total : 16,667.00
100050 6/22/2022 20061 REGIONAL TAP SERVICE CENTER 6016732 BUS PASS SALES MAY22 145-3403-4251 20.00
001-1204-4251 20.00
66 06/22/2022
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CITY OF HERMOSA BEACH
8 3:43:59PM
Page:

Bank code : boa
Voucher Date Vendor Invoice Description/Account Amount
100050 6/22/2022 20061 REGIONAL TAP SERVICE CENTER (Continued) Total : 40.00 100051 6/22/2022 03353 SBCU VISA 00913075 CC STAFF APPRECIATION EVENT SUPPLIES 001-1203-4305 110.36
0E2A7ECB-0003 CC SOCIAL MEDIA MGMT SUBSCRIPTION
001-1201-4201 35.00
132543316787 SCHEID ADDN'L CELL STORAGE/MAY22
001-2101-4305 0.99
136 CC MEMBERSHIP - AHLSTROM
001-3302-4315 250.00
1444110-28663420 CC VALLEY PARK DAY CAMP SUPPLIES
001-4601-4308 399.92
001-4601-4308 38.00
1727832-6853067 CC 1 SIT-STAND DESK CITY CLERK
001-1203-4305 112.96
001-1203-4305 10.73
2497668-6422624 CC ADDITIONAL RAM FOR OLDER COMPUTERS
715-1206-5401 583.84
715-1206-5401 55.52
27450793 CC ABSORBENT FOR OIL SPILLS
001-3104-4309 432.61
001-3104-4309 29.45
2985877-8505013 GRAFFITI WIPES
001-3104-4309 185.14
001-3104-4309 17.58
38375636 CC GODADDY SSL CERT RENEWAL/FY22&FY23
715-1206-4201 449.99
715-1550 449.99
38375636 CC RENEWAL FOR PD DOMAIN
715-1206-4201 189.98
4822108-5226618 CC OFFICE SUPPLIES
001-4202-4305 197.98
484073 CC PANEL INTERVIEW LUNCH
001-1203-4201 60.23
48W49437RU787650J CC COUNTYWIDE CITY MANAGERS MEETING
001-1201-4317 90.00
5429272-9689069 CELL PHONE CASE RENE RODRIGUEZ
001-4202-4305 20.98
001-4202-4305 1.99
67 06/22/2022
Check Register

CITY OF HERMOSA BEACH
9 3:43:59PM
Page:

Bank code : boa
Voucher Date Vendor Invoice Description/Account Amount
100051 6/22/2022 03353 SBCU VISA (Continued)
6522240 CC BARRICADE RENTAL JUN22
001-3104-4309 7.28
7004629-3647458 CC SIT-STAND DESK CC OFFICE ASSISTANT
001-1203-4305 216.52
001-1203-4305 20.57
956893 CC COUNCIL MEETING DINNER 5/24/22
001-1101-4305 272.70
ACT22-052022 CC CLEAN TRANSPORTATION EXPO/3 PW STAFF
001-4202-4317 1,400.00
CASEPME-01 CC THEATRE HUB INSURANCE POLICIES
001-3897 908.95
CS1605476 CC PRIDE FLAGS
001-3104-4309 80.66
001-3104-4309 5.94
INV147777080 ZOOM VIDEOCONFERENCING SERVICES/FY23
157-1550 6,033.55
ML0F7YNZ92 CC SENIOR CENTER MOVIES/MUSIC/MAY22
001-4601-4328 9.99
R#907256 CC FLOWERS FOR INTERIM CITY CLERK S.MORROW
001-1201-4305 140.00
001-1201-4305 11.88
RU311890 CC EOC SATELLITE PHONE/MAY22
001-1201-4304 57.67
TR906 OFFICER PLATA SUPERVISOR COURSE LODGING
001-2101-4313 0.02
TR912-LODGING CC STACY ARMATO CA CITIES ASSOC SEMINAR
001-1101-4317 548.66
TR913 -LODGING CC SUJA LOWENTHAL CA CITIES ASSOC SEMINAR 001-1201-4317 828.15
TR913-9477 CC SUJA LOWENTHAL DINNER-CA CITIES SEMINAR
001-1201-4317 50.00
03353 Total : 14,315.78
100052 6/22/2022 11049 SHAKESPEARE BY THE SEA Section 3.C of LTA SPECIAL EVENT PERMIT PROGRAM/FY23 001-1550 500.00
11049 Total : 500.00
100053 6/22/2022 00170 SOCAL GAS 011 004 5767 8 YARD BLDGS/NATURAL GAS/MAY22 68 06/22/2022
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CITY OF HERMOSA BEACH
10 3:43:59PM
Page:

Bank code : boa
Voucher Date Vendor Invoice Description/Account Amount
100053 6/22/2022 00170 SOCAL GAS (Continued)
001-4204-4303 30.58
00170 Total : 30.58
100054 6/22/2022 18106 SONSRAY MACHINERY LLC PSO027855-1 BACKHOE PADS 161-3109-4309 593.93
161-3109-4309 56.43
18106 Total : 650.36
100055 6/22/2022 22586 STAFFORD HR CONSULTING, LLC 06-002 HR CONSULT SVS/APR22 001-1203-4201 2,025.00
22586 Total : 2,025.00
100056 6/22/2022 16806 STANLEY CONVERGENT SECURITY 6002480651 JAIL SECURITY SYSTEM/JUL22-JUN23 715-1550 11,269.44
6002492112 BARD SECURITY SYSTEM/JUL22-JUN23
715-1550 1,385.40
16806 Total : 12,654.84
100057 6/22/2022 22633 SUZANNE ELYSSE CALDERON PO 37742 CA ASSOC OF CODE ENFORCEMENT DUES FY23 001-1550 95.00
22633 Total : 95.00
100058 6/22/2022 16997 SYMBOL ARTS, LLC 0432796-IN HBPD SURFBOARD CHALLENGE COINS 001-3302-4201 1,075.00
001-3302-4201 171.63
16997 Total : 1,246.63
100059 6/22/2022 22624 TEXTME, INCORPORATED PO 37715 SERVICE FEE FOR SUBSCRIBER RECORDS 001-2101-4305 75.00
22624 Total : 75.00
100060 6/22/2022 22619 U.S. BANK, L.A. LOCKBOX #511649 PO 37744 RETIREMENT CONTRIBUTIONS 6.1-6.15.22 001-1101-4180 63.60
001-1121-4180 152.64
001-1201-4180 15.75
001-2101-4180 22.50
001-4202-4180 288.56
001-4601-4180 325.54
69 06/22/2022
Check Register

CITY OF HERMOSA BEACH
11 3:43:59PM
Page:

Bank code : boa
Voucher Date Vendor Invoice Description/Account Amount
100060 6/22/2022 22619 U.S. BANK, L.A. LOCKBOX #511649 (Continued) Total : 868.59 100061 6/22/2022 09374 US ARMOR 37426 ENFORCER CONCEALABLE VEST - PINEDA 001-2101-4350 732.16
001-2101-4350 80.01
09374 Total : 812.17
100062 6/22/2022 01206 ZUMAR INDUSTRIES INC 97050 MAT REQ 583769/STREET SIGN MAINTENANCE 001-3104-4309 552.97
97051 MAT REQ 583770/STREET SIGN MAINTENANCE
001-3104-4309 552.97
97052 MAT REQ 583768/STREET SIGN MAINTENANCE
001-3104-4309 595.73
97053 MAT REQ 583767/STREET SIGN MAINTENANCE
001-3104-4309 552.97
01206 Total : 2,254.64
58 Vouchers for bank code : boa Bank total : 298,886.03 58 Vouchers in this report Total vouchers : 298,886.03
"I hereby certify that the demands or claims covered by the checks listed on pages 1 to 11 inclusive, of the check
register for 6/22/2022 are accurate funds are available for payment, and are in conformance to the budget."
By
Finance Director
Date 6/22/22
70 City of Hermosa Beach
Staff Report
City Hall
1315 Valley Drive
Hermosa Beach, CA 90254
Staff Report
REPORT 22-0416
Honorable Mayor and Members of the Hermosa Beach City Council Regular Meeting of July 12, 2022

ACTION MINUTES OF CIVIL SERVICE BOARD
MEETING OF MAY 18, 2022
Recommended Action:

Staff recommends City Council receive and file the action minutes of the Civil Service Board meeting of May 18, 2022.

Attachments:

Minutes of May 18, 2022
Respectfully Submitted by: Vanessa Godinez, Human Resources Manager Approved: Suja Lowenthal, City Manager
City of Hermosa Beach Page 1 of 1 Printed on 8/3/2022
powered by Legistar™ 71
1 City of Hermosa Beach
City Hall
1315 Valley Drive
Hermosa Beach, CA 90254
Regular Meeting Minutes
Wednesday, May 18, 2022
5:00 PM
Virtual meetings are held pursuant to AB361.

State and local officials recommend measures to promote social distancing.

Civil Service Board
Chairperson
Douglas Collins
Board Members
Lynda Castro
Sharon Thompson
Robert Wolfe
Vanessa Zimmer
Human Resources Manager
Vanessa Godinez
72 2

1. CALL TO ORDER
The Civil Service Board Regular Meeting of the City of Hermosa Beach met via a virtual meeting held on Wednesday, May 18, 2022, pursuant to Executive Order AB 361 issued by Governor Gavin Newsom on September 16, 2021. The Regular meeting was called to order by Chairperson Collins at 5:01 p.m.

2. ROLL CALL

Present: Chairperson Collins, Commissioners Wolfe, Castro, and Zimmer Excused: Commissioner Thompson
Staff Present: Vanessa Godinez, Human Resources Manager Mei Shih, Human Resources Analyst

3. PUBLIC COMMENT
The following people provided public comment:

1. Matt McCool

4. RECESS TO CLOSED SESSION
The Civil Service Board recessed to Closed Session at 5:07 p.m.

5. RECESS TO OPEN SESSION
The Civil Service Board recessed to Open Session at 5:49 p.m.

6. REQUEST TO APPROVE REVISIONS TO THE CLASS SPECIFICATION FOR GEOGRAPHIC

INFORMATION SYSTEMS (GIS) AND INFORMATION TECHNOLOGY (IT) ANALYST A motion was made by Commissioner Castro, seconded by Commissioner Zimmer, to approve revisions to the job description for Geographic Information Systems (GIS) and Information Technology (IT) Analyst.

AYES: Chairperson Collins, Commissioner Wolfe, Commissioner Castro, and Commissioner Zimmer
NOES: None
ABSENT: Commissioner Thompson

6. APPROVAL OF MINUTES OF THE SPECIAL MEETING OF FEBRUARY 2, 2022 Item continued to June 2022 meeting.
73 3

7. APPROVAL OF MINUTES OF THE REGULAR MEETING OF MARCH 16, 2022 Item continued to June 2022 meeting.

8. APPROVAL OF MINUTES OF THE SPECIAL MEETING OF APRIL 12, 2022 A motion was made by Commissioner Castro, seconded by Commissioner Wolfe, to approve minutes of the Special Meeting of April 12, 2022.

AYES: Chairperson Collins, Commissioner Wolfe, Commissioner Castro, and Commissioner Zimmer
NOES: None
ABSENT: Commissioner Thompson

9. ADJOURNMENT
A motion was made by Commissioner Castro, seconded by Commissioner Wolfe, to adjourn the meeting at 5:54 p.m.

AYES: Chairperson Collins, Commissioner Wolfe, Commissioner Castro, and Commissioner Zimmer
NOES: None
ABSENT: Commissioner Thompson
74 City of Hermosa Beach
Staff Report
City Hall
1315 Valley Drive
Hermosa Beach, CA 90254
Staff Report
REPORT 22-0412
Honorable Mayor and Members of the Hermosa Beach City Council Regular Meeting of June 12, 2022

LOS ANGELES COUNTY FIRE AND AMBULANCE MONTHLY
REPORT FOR MAY 2022
(Emergency Management Coordinator Brandy Villanueva)
Recommended Action:

Staff recommends City Council receive and file the May 2022 Fire and Ambulance monthly report.

Executive Summary:

City departments generate monthly reports to provide a snapshot of activities performed each month.

Prior to the transition of fire and ambulance transport services to the County of Los Angeles, the Hermosa Beach Fire Department developed monthly response reports. After the transition, the monthly report was updated to include Los Angeles County Fire Department (LACoFD) and McCormick Ambulance information and continues to be uploaded to the website. The following report provides details regarding services provided for the month of May 2022.

Background:

At the February 11, 2020 Council meeting, City Council requested monthly reports be placed onto the City Council agenda under consent calendar. On the July 14, 2020 City Council agenda, the monthly reports began to appear. The enclosed report reflects the services for May 2022.

Past Board, Commission and Council Actions
Meeting Date Description
February 11, 2020
(Regular Meeting
City Council requested monthly reports be placed onto the City Council agenda under consent calendar.

July 14, 2020 (Regular
Meeting)
Monthly reports began on City Council consent agenda.

Discussion:

The May 2022 monthly report provides an overview of services provided by LACoFD and McCormick City of Hermosa Beach Page 1 of 5 Printed on 5/25/2023
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Staff Report
REPORT 22-0412
Ambulance (Attachment 1: May 2022 LACoFD and McCormick Ambulance Monthly Report).

Los Angeles County Fire Department (LACoFD)
LACoFD and McCormick Ambulance work together to provide emergency medical services (EMS) to the Hermosa Beach community. LACoFD has two apparatus stationed at Station 100 including: one assessment engine (Engine 100) staffed with a Fire Captain, a Fire Engineer and a Firefighter Paramedic; and a paramedic squad (Squad 100) staffed with two Firefighter Paramedics. The paramedic squad (Squad 100) only responds to calls for service exclusively within the City of Hermosa Beach. It does not provide mutual aid, thereby remaining available for calls within Hermosa Beach.

Each of the LACoFD apparatus has the capability of providing basic emergency medical care known as Basic Life Support (BLS) to medical patients. In addition, the paramedic squad has advanced equipment including medications and responds from within the City to address Advanced Life Support (ALS) calls, such as a stroke or heart attack.

McCormick Ambulance is one of the emergency medical transport companies within Los Angeles County. LACoFD does not conduct patient transport; therefore, unincorporated areas are included in the fire department transport contracts with various providers. Contract cities are responsible for negotiating and contracting with a medical transport provider for their community. Within the South Bay, many of the cities have contracted with McCormick Ambulance to conduct emergency medical transportation including the City of Hermosa Beach.

When LACoFD is dispatched, McCormick Ambulance may also be dispatched as the City’s emergency medical transportation provider. LACoFD provides life-saving medical care on scene and continues ALS level care as the patient is transported to a local hospital. In the case of a BLS level call, monitoring and care are safely provided by one of the two Emergency Medical Technicians (EMTs) assigned to the responding ambulance.

LACoFD follows industry standards developed by the National Fire Protection Association (NFPA), which outlines call transfer times and total response times. The NFPA standard for call transfer time is that each call will be answered within 60 seconds 90 percent of the time. Additionally, responding units are to be enroute within 60 seconds to EMS related calls and 80 seconds for structure fire calls.

NFPA further stipulates that for EMS calls, responding units must arrive on scene within 8 minutes and 59 seconds 90 percent of the time.

The May 2022 call transfer report provided by LACoFD indicates that one call had a transfer time longer than the NFPA standard. The call was received during a period of increased call volume in the dispatch center.

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Staff Report
REPORT 22-0412
Table 1 below provides the response details for the one incident.

Table 1:

Date Call
Type
Call
Transfer
Time
Length of
Transfer
LACoFD
Dispatch
Time
On
Scene
Time
Length of
Arrival
Total
Response
Time
May 20 Injury
ALS
23:47 73
seconds
23:47 23:50 3 minutes 4 minutes 13
seconds
Table definitions
· Call Transfer Time: The exact time when the call was transferred from South Bay Regional Public Communications Authority also known as Regional Communications Center (RCC). · Length of Transfer: The length of time that it took from LACoFD dispatch center to answer the call from RCC.
· LACoFD Dispatch Time: The time in which appropriate fire apparatus were dispatched to the incident.
· On Scene Time: The time in which the dispatched units arrived at the incident location. · Length of Arrival: The time between when the unit was dispatched and arrived on scene. · Total Response Time: The total combined time between the call transfer time and the length of time arriving units on scene.

McCormick Ambulance
McCormick Ambulances are staffed by two EMT’s who can provide and transport BLS patients independently and, with the support of LACoFD paramedics riding in the ambulance, can also transport ALS patients.

In May 2022, McCormick Ambulance responded to 79 calls for services within the City of Hermosa Beach. The May 2022 report indicated that 16 calls resulted in delayed Code 3 responses, which is an increase of 10 delayed calls from the April 2022 transport report. There was one delayed Code 2 response in May 2022. A Code 3 response is one where the responding emergency units are driving with lights and sirens to a presumed life-threatening emergency, which is typically classified as an ALS call. According to the McCormick Ambulance contract, “response time must not exceed eight (8) minutes, fifty-nine (59) seconds” for a Code 3 incident. A Code 2 response is one where the responding emergency units are driving with lights and sirens to an emergency classified as a basic life support or BLS call.

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Staff Report
REPORT 22-0412
Staff reviewed the May 2022 McCormick Ambulance monthly report. The following outlines the reasons for the delayed responses:
· Multiple Calls: (10) The dispatch center received multiple calls at the same time; · Distance: (5) Based on the location the ambulance begins the response to the City, it could impact the response time. The City contract does not have a unit permanently stationed within Hermosa Beach; therefore, the responding ambulance often begins the response outside of the City; and
· Crew Error: (2) The crew responded to the wrong address.

McCormick Ambulance demonstrates a continuous effort to detect and correct service level performance deficiencies by identifying the reason for delayed response times, issuance of personnel performance notices when mandatory response requirements are not met, and the release of personnel upon continued performance issues. McCormick Ambulance also provides training and continuing education to staff to improve skills and service delivery.

Although the emergency medical transport units were delayed in arriving on scene within the allowable timeframe for 17 calls in May 2022, patients were provided timely life-saving emergency medical care on scene by Los Angeles County Fire Department paramedics. When LACoFD arrives on scene, it takes paramedics 5 to 10 minutes to conduct the required treatment protocols prior to commencing transport with McCormick Ambulance. During the patient treatment phase, the requested ambulance is typically on scene waiting for the paramedics to complete their treatment protocols even if the ambulance response is delayed. Los Angeles County Fire Department and McCormick Ambulance are committed to providing excellent emergency medical care, customer service, and response to the residents and visitors of Hermosa Beach.

General Plan Consistency:

This report and associated recommendation have been evaluated for their consistency with the City’s General Plan. Relevant Policies are listed below:

Safety Element
Goal 5. High quality police and fire protection services provided to residents and visitors.

Policy:
· 5.2 High level of response. Achieve optimal utilization of allocated public safety resources and provide desired levels of response, staffing, and protection within the community.

Fiscal Impact:

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Staff Report
REPORT 22-0412
Fire and ambulance services are contracted and accounted for during the annual budget process.

Attachments:

1. Fire and Ambulance Monthly Report-May 2022
Respectfully Submitted by: Brandy Villanueva, Emergency Management Coordinator Noted for Fiscal Impact: Viki Copeland, Finance Director Approved: Suja Lowenthal, City Manager
City of Hermosa Beach Page 5 of 5 Printed on 5/25/2023
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E100 S100 Total
FIRE, EXPLOSION
118 ‐ Trash or rubbish fire, contained 1               1 0.34% 154 ‐ Dumpster or other outside trash receptacle fire 1               1 0.34% FIRE, EXPLOSION Total 2               ‐            2 0.68% RESCUE, EMS
300 ‐ Rescue, emergency medical call (EMS) call, other 39             30             69                 23.15% 311 ‐ Medical assist, assist EMS crew 7               8               15                 5.03% 320 ‐ Emergency medical service, other 4               3               7 2.35% 321 ‐ EMS call, excluding vehicle accident with injury 59             56             115               38.56% 322 ‐ Vehicle accident with injuries 3               3               6 2.01% 352 ‐ Extrication of victim(s) from vehicle 1               1               2 0.67% 381 ‐ Rescue or EMS standby 1               1               2 0.67% RESCUE, EMS Total 114           102           216               72.45% HAZARDOUS CONDITION
411 ‐ Gasoline or other flammable liquid spill 1               1 0.34% 440 ‐ Electrical  wiring/equipment problem, other 1               1 0.34% 444 ‐ Power line down 1               1 0.34%
HAZARDOUS CONDITION Total 3               ‐            3 1.02% SERVICE CALL
550 ‐ Public service assistance, other 2               2 0.67% SERVICE CALL Total 2               ‐            2 0.67% GOOD INTENT CALL
600 ‐ Good intent call, other 7               5               12                 4.03% 611 ‐ Dispatched & cancelled enroute 22             6               28                 9.40% GOOD INTENT CALL Total 29             11             40                 13.43% FALSE ALARM, FALSE CALL
700 ‐ False alarm or false call, other 4               1               5 1.68% FALSE ALARM, FALSE CALL Total 4               1               5 1.68% SPECIAL OR OTHER INCIDENT TYPE
900 ‐ Special type of incident, other 26             2               28                 9.40% 911 ‐ Citizen complaint 2               2 0.67%
SPECIAL OR OTHER INCIDENT TYPE Total 28             2               30                 10.07% Grand Total 182                     116 298               100.00% Note:

Data based on updated fireview ‐ apparatus 2022 data. Hermosa Beach units responses.

LOS ANGELES COUNTY FIRE DEPARTMENT
HERMOSA BEACH
FOR THE MONTH OF MAY 2022
Incident Type UNIT RESPONSESPercentage
Submitted by: Brandy Villanueva, Emergency Management Coordinator 1 80 DAY OF THE WEEK E100 S100 Total
Sunday 32 21 53
Monday 24 16 40
Tuesday 31 18 49
Wednesday 22 12 34
Thursday 19 12 31
Friday 20 13 33
Saturday 34 24 58
Grand Total 182 116 298
Note:

Data based on updated fireview ‐ apparatus 2022 data. Hermosa Beach units responses.

LOS ANGELES COUNTY FIRE DEPARTMENT
HERMOSA BEACH
FOR THE MONTH OF MAY 2022
UNIT RESPONSES
0 5
10 15
20 25
30 35
40 E100
S100
Submitted by: Brandy Villanueva, Emergency Management Coordinator 2 81 TIME OF THE DAY E100 S100 Total
00:00:00 TO 00:59:59 11 6 17 01:00:00 TO 01:59:59 11 10 21 02:00:00 TO 02:59:59 2 2 4 03:00:00 TO 03:59:59 7 3 10 04:00:00 TO 04:59:59 3 1 4 05:00:00 TO 05:59:59 2 1 3 06:00:00 TO 06:59:59 4 4
07:00:00 TO 07:59:59 6 3 9 08:00:00 TO 08:59:59 7 6 13 09:00:00 TO 09:59:59 6 4 10 10:00:00 TO 10:59:59 14 7 21 11:00:00 TO 11:59:59 7 6 13 12:00:00 TO 12:59:59 8 8 16 13:00:00 TO 13:59:59 8 6 14 14:00:00 TO 14:59:59 6 3 9 15:00:00 TO 15:59:59 8 5 13 16:00:00 TO 16:59:59 13 8 21 17:00:00 TO 17:59:59 5 2 7 18:00:00 TO 18:59:59 12 9 21 19:00:00 TO 19:59:59 7 4 11 20:00:00 TO 20:59:59 9 4 13 21:00:00 TO 21:59:59 7 6 13 22:00:00 TO 22:59:59 10 7 17 23:00:00 TO 23:59:59 9 5 14 Grand Total 182 116 298
Note:

Data based on updated fireview ‐ apparatus 2022 data. Hermosa Beach units responses.

LOS ANGELES COUNTY FIRE DEPARTMENT
HERMOSA BEACH
FOR THE MONTH OF MAY 2022
UNIT RESPONSES
‐
2 4
6 8
10 12
14 16
00:00:00 TO 00:59:5901:00:00 TO 01:59:5902:00:00 TO 02:59:5903:00:00 TO 03:59:5904:00:00 TO 04:59:5905:00:00 TO 05:59:5906:00:00 TO 06:59:5907:00:00 TO 07:59:5908:00:00 TO 08:59:5909:00:00 TO 09:59:5910:00:00 TO 10:59:5911:00:00 TO 11:59:5912:00:00 TO 12:59:5913:00:00 TO 13:59:5914:00:00 TO 14:59:5915:00:00 TO 15:59:5916:00:00 TO 16:59:5917:00:00 TO 17:59:5918:00:00 TO 18:59:5919:00:00 TO 19:59:5920:00:00 TO 20:59:5921:00:00 TO 21:59:5922:00:00 TO 22:59:5923:00:00 TO 23:59:59 E100
S100
Submitted by: Brandy Villanueva, Emergency Management Coordinator 3 82 Ad Hoc Report:

Name:

Date:

Description:

Seizure Date Seizure Time ALI City Answer Secs Call Type ID ALI Class 5/1/2022 00:06:44 HERM BCH 32 911 Calls WPH2
5/1/2022 12:40:47 HERM BCH 5 911 Calls WPH2
5/3/2022 00:33:32 HERMOSA BEACH 2 911 Calls RESD
5/3/2022 10:44:46 HMB 1 911 Calls WPH2
5/4/2022 12:41:01 HERMOSA BEACH 2 911 Calls VOIP
5/4/2022 21:59:53 HERMOSA BEACH 2 911 Calls BUSN
5/5/2022 01:41:47 HERMOSA BEACH 2 911 Calls WPH2
5/5/2022 17:43:01 HERMOSA BEACH 2 911 Calls VOIP
5/5/2022 20:09:58 HERMOSA BEACH 8 911 Calls WPH2
5/5/2022 20:20:04 HERMOSA BEACH 4 911 Calls WPH2
5/6/2022 03:11:06 HERMOSA BEACH 2 911 Calls VOIP
5/6/2022 07:17:43 HERMOSA BEACH 2 911 Calls WPH2
5/6/2022 07:29:40 HERM BCH 2 911 Calls WPH2
5/6/2022 12:36:06 HERM BCH 1 911 Calls WPH2
5/6/2022 15:56:42 HERM BCH 2 911 Calls WPH2
5/7/2022 14:45:58 HERMOSA BEACH 2 911 Calls WPH2
5/7/2022 18:14:09 HERMOSA BEACH 2 911 Calls WPH2
5/7/2022 21:32:21 HERM BCH 3 911 Calls WPH2
5/7/2022 21:48:51 HMB 2 911 Calls WPH2
5/8/2022 10:27:08 HERM BCH 2 911 Calls WPH2
5/9/2022 01:50:42 HERM BCH 3 911 Calls WPH2
5/9/2022 18:39:18 HMB 3 911 Calls WPH2
5/9/2022 18:39:26 HERMOSA BEACH 2 911 Calls VOIP
5/9/2022 21:24:37 HMB 1 911 Calls WPH2
5/10/2022 04:56:57 HERMOSA BEACH 2 911 Calls VOIP
5/10/2022 09:35:45 HERMOSA BEACH 2 911 Calls WPH2
5/11/2022 10:03:38 HERM BCH 2 911 Calls WPH2
5/11/2022 19:29:24 HERMOSA BEACH 5 911 Calls VOIP
5/12/2022 00:40:52 HERM BCH 2 911 Calls WPH2
5/12/2022 08:43:13 HERM BCH 2 911 Calls WPH2
5/12/2022 10:58:24 H B 2 911 Calls
5/12/2022 14:06:00 HERMOSA BEACH 2 911 Calls RESD
5/13/2022 03:04:07 HERMOSA BEACH 2 911 Calls VOIP
5/13/2022 10:38:23 HERMOSA BEACH 2 911 Calls VOIP
5/13/2022 18:45:50 HERMOSA BEACH 48 911 Calls WPH2
5/13/2022 22:44:30 HERM BCH 2 911 Calls WPH2
5/14/2022 00:17:33 HERM BCH 21 911 Calls WPH2
5/14/2022 00:25:41 HERMOSA BEACH 2 911 Calls VOIP
5/14/2022 09:14:22 HERMOSA BEACH 2 911 Calls WPH2
Hermosa Call Answer Time
6/1/2022
May 2022
Los Angeles County Fire
Submitted by: Brandy Villanueva, Emergency Management Coordinator 4 83 5/14/2022 14:49:54 HERMOSA BEACH 18 911 Calls WPH2
5/14/2022 16:26:25 HERMOSA BEACH2 911 Calls VOIP
5/15/2022 01:11:29 HERM BCH2 911 Calls WPH2
5/15/2022 01:26:54 HERM BCH2 911 Calls WPH2
5/15/2022 12:57:11 HERMOSA BEACH2 911 Calls VOIP
5/15/2022 18:53:17 HERMOSA BEACH2 911 Calls WPH2
5/15/2022 21:42:51 HERM BCH2 911 Calls WPH2
5/17/2022 07:05:59 HERM BCH2 911 Calls WPH2
5/17/2022 16:51:39 HERMOSA BEACH2 911 Calls VOIP
5/17/2022 16:53:26 HERMOSA BEACH2 911 Calls VOIP
5/17/2022 17:04:27 HERM BCH 32 911 Calls WPH2
5/17/2022 17:07:29 HERM BCH2 911 Calls WPH2
5/19/2022 06:44:28 HERMOSA BEACH2 911 Calls RESD
5/19/2022 11:49:06 HERMOSA BEACH3 911 Calls WPH2
5/20/2022 01:03:25 HERMOSA BEACH5 911 Calls WPH2
5/20/2022 23:20:41 HERM BCH2 911 Calls WPH2
5/20/2022 23:44:39 HERMOSA BEACH 73 911 Calls WPH2
5/21/2022 18:52:30 HERM BCH1 911 Calls WPH2
5/22/2022 10:43:37 HERM BCH3 911 Calls WPH2
5/22/2022 11:27:20 HERMOSA BEACH2 911 Calls VOIP
5/22/2022 13:54:24 HERM BCH2 911 Calls WPH2
5/22/2022 15:43:14 HERM BCH3 911 Calls WPH2
5/22/2022 23:16:17 HERM BCH2 911 Calls WPH2
5/23/2022 01:05:17 HERMOSA BEACH2 911 Calls WPH2
5/23/2022 14:30:01 HMB2 911 Calls WPH2
5/23/2022 16:41:50 HERM BCH2 911 Calls WPH2
5/24/2022 07:11:13 HERMOSA BEACH 47 911 Calls VOIP
5/24/2022 12:54:49 HERM BCH2 911 Calls WPH2
5/24/2022 15:04:27 HMB 21 911 Calls WPH2
5/24/2022 15:06:35 HERMOSA BEACH 32 911 Calls WPH2
5/24/2022 16:33:22 HERM BCH2 911 Calls WPH2
5/24/2022 19:35:57 HERMOSA BEACH2 911 Calls VOIP
5/25/2022 02:05:42 HERM BCH2 911 Calls WPH2
5/25/2022 07:46:25 HERMOSA BEACH2 911 Calls W911
5/25/2022 09:07:06 HERM BCH2 911 Calls WPH2
5/26/2022 08:28:08 HERMOSA BEACH2 911 Calls VOIP
5/28/2022 10:08:37 HERMOSA BEACH2 911 Calls VOIP
5/28/2022 13:24:49 HERM BCH2 911 Calls WPH2
5/28/2022 14:55:46 HERM BCH2 911 Calls WPH2
5/28/2022 20:49:43 HERM BCH 19 911 Calls WPH2
5/28/2022 23:10:53 HERM BCH2 911 Calls WPH2
5/28/2022 23:11:13 HERM BCH2 911 Calls WPH2
5/29/2022 01:31:12 HERM BCH2 911 Calls WPH2
5/29/2022 02:49:22 HERM BCH2 911 Calls WPH2
5/29/2022 10:22:07 HERM BCH2 911 Calls WPH2
5/29/2022 15:32:28 HERM BCH2 911 Calls WPH2
5/29/2022 16:05:54 HERM BCH2 911 Calls WPH2
Submitted by: Brandy Villanueva, Emergency Management Coordinator 5 84 5/29/2022 19:18:00 HERMOSA BEACH 2 911 Calls RESD
5/29/2022 22:33:54 HERM BCH 8 911 Calls WPH2
5/30/2022 08:58:02 HERMOSA BEACH 2 911 Calls RESD
5/30/2022 10:44:29 HERM BCH 1 911 Calls WPH2
5/31/2022 16:33:50 HERMOSA BEACH 2 911 Calls RESD
Average Call Answer Time (seconds) 6
Submitted by: Brandy Villanueva, Emergency Management Coordinator 6 85 McCormick Ambulance
May 2022
Total Number of Dispatched Calls
Dispatched Calls Totals
Transported 79
Cancelled 55
Grand Total 134
NOTE: None
79, 59%
55, 41%
Total Dispatched Calls
Transported
Cancelled
Submitted by: Brandy Villanueva, Emergency Management Coordinator 7 86 Calls per the day of the week
Day of the Week Completed Cancelled Total
Sunday 12 12 24
Monday 10 8 18
Tuesday 17 3 20
Wednesday 9 8 17
Thursday 8 6 14
Friday 11 5 16
Saturday 12 13 25
Grand Total 79 55 134
0 2
4 6
8 10
12 14
16 18
Completed
Canceled
Submitted by: Brandy Villanueva, Emergency Management Coordinator 8 87 Response by the Time of Day
Time of Day Total Response
00:00:00 TO 00:59:59 8
01:00:00 TO 01:59:59 10
02:00:00 TO 02:59:59 2
03:00:00 TO 03:59:59 3
04:00:00 TO 04:59:59 2
05:00:00 TO 05:59:59 1
06:00:00 TO 06:59:59 0
07:00:00 TO 07:59:59 4
08:00:00 TO 08:59:59 6
09:00:00 TO 09:59:59 4
10:00:00 TO 10:59:59 12
11:00:00 TO 11:59:59 8
12:00:00 TO 12:59:59 8
13:00:00 TO 13:59:59 6
14:00:00 TO 14:59:59 3
15:00:00 TO 15:59:59 5
16:00:00 TO 16:59:59 9
17:00:00 TO 17:59:59 4
18:00:00 TO 18:59:59 9
19:00:00 TO 19:59:59 6
20:00:00 TO 20:59:59 4
21:00:00 TO 21:59:59 5
22:00:00 TO 22:59:59 8
23:00:00 TO 23:59:59 7
Grand Total 134
0 2
4 6
8 10
12 14
00:00:00 TO 00:59:5901:00:00 TO 01:59:5902:00:00 TO 02:59:5903:00:00 TO 03:59:5904:00:00 TO 04:59:5905:00:00 TO 05:59:5906:00:00 TO 06:59:5907:00:00 TO 07:59:5908:00:00 TO 08:59:5909:00:00 TO 09:59:5910:00:00 TO 10:59:5911:00:00 TO 11:59:5912:00:00 TO 12:59:5913:00:00 TO 13:59:5914:00:00 TO 14:59:5915:00:00 TO 15:59:5916:00:00 TO 16:59:5917:00:00 TO 17:59:5918:00:00 TO 18:59:5919:00:00 TO 19:59:5920:00:00 TO 20:59:5921:00:00 TO 21:59:5922:00:00 TO 22:59:5923:00:00 TO 23:59:59 Time of Day
Responses
Submitted by: Brandy Villanueva, Emergency Management Coordinator 9 88 Response Times Within Allowable
Time
Delayed Response Cancelled Total
Code 3: Response
Time of 8:59 or less
20 16 0 36
Code 2: Response
Time of 15:00 or
less
42 1 0 43
Cancelled
Responses
0 0 55 55
Grand Total 62 17 55 134
Submitted by: Brandy Villanueva, Emergency Management Coordinator 10 89 City of Hermosa Beach
Staff Report
City Hall
1315 Valley Drive
Hermosa Beach, CA 90254
Staff Report
REPORT 22-0407
Honorable Mayor and Members of the Hermosa Beach City Council Regular Meeting of July 12, 2022

ACTION MINUTES OF THE PARKS, RECREATION AND

COMMUNITY RESOURCES ADVISORY COMMISSION
MEETING OF MAY 3, 2022 AND JUNE 16, 2022
Recommended Action:

Staff recommends City Council receive and file the action minutes of the Parks, Recreation and Community Resources Advisory Commission meeting of May 3, 2022 and June 16, 2022.

Attachments:

1. Action Minutes of the May 3, 2022 Parks, Recreation and Community Resources Advisory Commission Meeting

2. Action Minutes of the June 16, 2022 Parks, Recreation and Community Resources Advisory Commission Meeting
Respectfully Submitted by: Lisa Nichols, Community Resources Manager Approved: Suja Lowenthal, City Manager
City of Hermosa Beach Page 1 of 1 Printed on 5/25/2023
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MINUTES
REGULAR MEETING of the PARKS, RECREATION AND COMMUNITY RESOURCES

ADVISORY COMMISSION
May 3, 2022 – Council Chambers, City Hall
1315 Valley Drive – 7:00 P.M.

Parks, Recreation and Community Resources Advisory Commission Barbara Ellman, Chairperson
Traci Horowitz, Vice Chairperson
Jani Lange
E. Thomas Moroney
Lauren Pizer Mains
************************************************************************************************************************ VIRTUAL MEETINGS ARE HELD PERSUANT TO AB361 BECAUSE STATE AND LOCAL OFFICIALS ARE

RECOMMENDING MEASURES TO PROMOTE SOCIAL DISTANCING
************************************************************************************************************************ I. Call to Order
II. Pledge of Allegiance
III. Roll Call

Present: Chairperson Ellman, Vice Chairperson Horowitz, Commissioner Moroney, Deputy City Engineer Lucho Rodriguez, Recreation Coordinator Nick Shattuck, and Community Resources Manager Lisa Nichols

Absent: Commissioner Lange, Commissioner Pizer Mains
IV. Announcements – Upcoming City Events
V. Presentations
a. None
VI. Community Resources Manager Report
a. Updates Regarding City Council Items Previously on the Parks, Recreation and Community Resources Advisory Commission’s Agenda
VII. Public Participation – Oral and Written Communications from the Public: This is the time for members of the public to address the Commission on any items within the Commission's jurisdiction not on this agenda, on items on this agenda as to which public comment will not be taken (Announcements, Community Resources Manager Report, Consent Calendar items that are not pulled for separate consideration and Future Agenda Items), on written communications, and to request the removal of an item from the consent calendar. Public comments on the agenda items called Announcements, Community Resources Manager Report, Consent Calendar items that are not pulled for separate consideration and Future Agenda Items will only be heard at this time. Further, comments on public hearing items are heard only during the public hearing. Members of the audience may also speak during discussion of items removed from the Consent Calendar for separate consideration; during Public Hearings; and, during discussion of items appearing under Matters for Commission Consideration. All comments from the public under this agenda item are limited to three minutes per speaker, but this time allotment may be reduced due to time constraints. The Commission acknowledges receipt of the written communications listed below. No action will be taken on matters raised in oral and written communications, except that the Commission may take action to schedule issues raised in oral and written communications for a future agenda. Speakers with 91 comments regarding City management or departmental operations are encouraged to submit those comments directly to the City Manager.

VIII. Commissioner Comments: Commissioners may briefly respond to public comments, may ask a question for clarification or make a brief announcement or report on his or her own liaison or subcommittee roles, activities or meetings attended.

IX. Consent Calendar
a. March, 2022 Activity Report
b. Action Minutes of the Regular Meeting of April 5, 2022 Motion by Vice Chairperson Horowitz to approve items a. March, 2022 Activity Report and b. Action Minutes of the Regular Meeting of April 5, 2022. Commissioner Moroney seconded the motion. Motion passed with a 3-0 vote.

X. Items Removed from the Consent Calendar for Separate Discussion XI. Public Hearings
a. Approval of Additional 2022 Impact Level III Special Events Including: Asher’s Bash and Rainbow Dash to Cure Childhood Cancer (6/18); and Jersey Mike’s USLA National Lifeguard and Junior Lifeguard Championship (8/8-8/14)
Coming forward to address the Commission at this time: (42:38) Erin Arreola , Asher’s Bash and Rainbow Dash to Cure Childhood Cancer event representative Kristin Johnston, Asher’s Bash and Rainbow Dash to Cure Childhood Cancer event representative Michelle Dixon, Asher’s Bash and Rainbow Dash to Cure Childhood Cancer event representative Charlotte Graham, Jersey Mike’s USLA National Lifeguard and Junior Lifeguard Championship event representative Dustin Krause, Asher’s Bash and Rainbow Dash to Cure Childhood Cancer event representative Jay Butki, Jersey Mike’s USLA National Lifeguard and Junior Lifeguard Championship event representative Motion by Vice Chairperson Horowitz to recommend for approval by City Council the Asher’s Bash and Rainbow Dash to Cure Childhood Cancer on June 18, 2022. Chairperson Ellman seconded the motion. Motion passed with a 2-1 vote.

Motion passed with a 2-1 vote.

Motion by Commissioner Moroney to recommend for approval by City Council the Jersey Mike’s USLA national Lifeguard and Junior Lifeguard Championship on August 8 through August 14, 2022. Vice Chairperson Horowitz seconded the motion. Motion passed with a 3-0 vote.

XII. Matters for Commission Consideration
a. Consideration of Fee Waiver Grant Requests
Coming forward to address the Commission at this time: (2:03:24) Carolina Garbato, USA Volleyball Representative
Motion by Commissioner Moroney to approve the 2022 Fee Waiver Grant requests from Skechers Foundation for its Pier to Pier Friendship Walk in the amount of $2,500, and from USA Volleyball for its U19 World Championship Trials and World University Championship Trials in the amount of $589. Vice Chairperson Horowitz seconded the motion. Motion passed with a 2-1 vote.
b. Approval of Proposed Locations for the Placement of Memorial Benches Throughout Various City Parks
Motion by Vice Chairperson Horowitz to approve the proposed locations for the placement of Memorial Benches throughout various City parks, except for Moondust Park where the current bench shall be replaced if a Memorial Bench Application is received for that location. Commissioner Moroney seconded the motion. Motion passed with a 3-0 vote. 92 XIII. Future Agenda Items - Requests from Commissioners for possible future agenda items. No discussion or debate of these requests shall be undertaken; the sole action is whether to schedule the item for consideration on a future agenda. No public comment will be taken. Commissioners should consider the city's work plan when considering new items.
a. None
XIV. Adjournment
This meeting was adjourned to the Thursday, June 16, 2022, meeting by Chairperson Ellman at 9:50pm. 93 MINUTES
REGULAR MEETING of the PARKS, RECREATION AND COMMUNITY RESOURCES

ADVISORY COMMISSION
June 16, 2022 – Council Chambers, City Hall
1315 Valley Drive – 7:00 P.M.

Present: Chairperson Ellman, Commissioner Lange, Commissioner Moroney, Deputy City Engineer Lucho Rodriguez, Recreation Coordinator Nick Shattuck, and Community Resources Manager Lisa Nichols

Absent: Vice Chairperson Horowitz, Commissioner Pizer Mains IV. Announcements – Upcoming City Events
V. Presentations
a. Hearts of Hermosa Post-Event Presentation
b. Fine Arts Festival Post-Event Presentation
c. Association of Volleyball Professionals (AVP) Pre-Event Presentation d. Shakespeare by the Sea Pre-Event Presentation
Coming forward to address the Commission at this time: (09:22) Jenn Buchsbaum, Hearts of Hermosa event representative
Jan Brittan, Fine Arts Festival event representative
Andrew Young, Association of Volleyball Professionals event representative Lisa Coffi, Shakespeare by the Sea event representative Dency Nelson, Shakespeare by the Sea event representative VI. Community Resources Manager Report
VII. Public Participation – Oral and Written Communications from the Public: This is the time for members of the public to address the Commission on any items within the Commission's jurisdiction not on this agenda, on items on this agenda as to which public comment will not be taken (Announcements, Community Resources Manager Report, Consent Calendar items that are not pulled for separate consideration and Future Agenda Items), on written communications, and to request the removal of an item from the consent calendar. Public comments on the agenda items called Announcements, Community Resources Manager Report, Consent Calendar items that are not pulled for separate consideration and Future Agenda Items will only be heard at this time. Further, comments on public hearing items are heard only during the public hearing. Members of the audience may also speak during discussion 94 of items removed from the Consent Calendar for separate consideration; during Public Hearings; and, during discussion of items appearing under Matters for Commission Consideration. All comments from the public under this agenda item are limited to three minutes per speaker, but this time allotment may be reduced due to time constraints. The Commission acknowledges receipt of the written communications listed below. No action will be taken on matters raised in oral and written communications, except that the Commission may take action to schedule issues raised in oral and written communications for a future agenda. Speakers with comments regarding City management or departmental operations are encouraged to submit those comments directly to the City Manager.

IX. Consent Calendar
a. April, 2022 Activity Report
b. May, 2022 Activity Report
c. Action Minutes of the Regular Meeting of May 3, 2022 Commissioner Moroney pulled Item c.

Motion by Commissioner Moroney to approve Items a. April, 2022 Activity Report and b. May, 2022 Activity Report.

Commissioner Lange seconded the motion. Motion passed with a 3-0 vote.

Motion by Commissioner Moroney to correct Item c. of the Action minutes of the Regular Meeting of May 3, 2022 to separate the motion into two motions: one motion to approve Asher’s Bash and Rainbow Dash to Cure Childhood Cancer, which passed with a 2-1 vote, and one motion to approve the Jersey Mike’s USLA National Lifeguard and Junior Lifeguard Championships, which passed with a 3-0 vote. Commissioner Lange seconded the motion. Motion passed with a 3-0 vote.

X. Items Removed from the Consent Calendar for Separate Discussion XI. Public Hearings
a. None
XII. Matters for Commission Consideration
a. Election of Officers
Motion by Commissioner Lange to nominate Vice Chairperson Horowitz as Chairperson for the Parks, Recreation and Community Resources Advisory Commission. Commissioner Moroney seconded the motion. Motion passed with a 3-0 vote.

Motion by Commissioner Lange to nominate Commissioner Moroney as Vice Chairperson for the Parks, Recreation and Community Resources Advisory Commission. Chairperson Ellman seconded the motion. Motion passed with a 3-0 vote.

XIII. Future Agenda Items - Requests from Commissioners for possible future agenda items. No discussion or debate of these requests shall be undertaken; the sole action is whether to schedule the item for consideration on a future agenda. No public comment will be taken. Commissioners should consider the city's work plan when considering new items.
a. Special Event Policy Guide Updates
Motion by Commissioner Moroney to add the Special Event Policy Guide Updates as a future agenda item. Commissioner Lange seconded the motion. Motion passed 3-0.

XIV. Adjournment
This meeting was adjourned to the Tuesday, July 5, 2022, meeting by Chairperson Ellman at 9:02pm. 95 96
City of Hermosa Beach
Staff Report
City Hall
1315 Valley Drive
Hermosa Beach, CA 90254
Staff Report
REPORT 22-0393
Honorable Mayor and Members of the Hermosa Beach City Council Regular Meeting of July 12, 2022

ACTION MINUTES OF THE PLANNING COMMISSION
SPECIAL MEETING OF JUNE 7, 2022 AND
REGULAR MEETING OF JUNE 21, 2022
(Community Development Director Jeannie Naughton)
Recommended Action:

Staff recommends City Council receive and file the action minutes of the Planning Commission special meeting of June 7, 2022 and regular meeting of June 21, 2022.

Attachments:

1. Planning Commission Action Minutes Special Meeting of June 7, 2022

2. Planning Commission Action Minutes Regular Meeting of June 21, 2022 Respectfully Submitted by: Jeannie Naughton, Community Development Director Approved: Suja Lowenthal, City Manager
City of Hermosa Beach Page 1 of 1 Printed on 5/25/2023
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City Hall
1315 Valley Drive
Hermosa Beach, CA
90254
City of Hermosa Beach
Action Minutes
Planning Commission
Chair
David Pedersen
Vice Chair
Stephen Izant
Commissioners
Peter Hoffman
Rob Saemann
Marie Rice
Tuesday, June 7, 2022 6:00 PM Council Chambers
I. CALL TO ORDER
The Planning Commission Special Meeting was held virtually pursuant to Executive Order AB 361 issued by Governor Gavin Newsom on September 16, 2021. The meeting was called to order by Chair David Pedersen at 6:00 pm.

II. PLEDGE OF ALLEGIANCE
The Pledge of Allegiance was led by Commissioner Saemann.

III. ROLL CALL
Chair David Pedersen, Vice Chair Stephen Izant, Commissioner Rob Saemann, Commissioner Peter Hoffman, and Commissioner Marie Rice

Present: 5 -

Absent: 0
All Planning Commission Members attended remotely.

Also present remotely: Angela Crespi, Interim Community Development Director Patrick Donegan, Assistant City Attorney
Carlos Luis, Senior Planner
Christy Teague, Senior Planner
Melanie Hall, Interim Associate Planner
IV. PUBLIC PARTICIPATION -- ORAL AND WRITTEN COMMUNICATIONS The following people attended remotely to provide public comment:

1. Sahil Gandhi

2. Jon David
City of Hermosa Beach Page 1
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22-0375

WRITTEN COMMUNICATIONS
Motion by Commissioner Saemann and seconded by Commissioner Rice to receive and file the written communications.The motion carried as follows:

Aye: Chair Pedersen, Vice Chair Izant, Commissioner Saemann, Commissioner Hoffman, and Commissioner Rice
5 -

Absent: 0

SECTION I

REVIEW AND DISCUSSION
V. REPORT
22-0378
INFORMATION ONLY: PUBLIC HEARING NOTICE
VI. REPORT
22-0363
Special Meeting to Review and Discuss the Comprehensive Zoning Code Update: District and Design Standards
The following people attended remotely to provide public comment:

1. Ed Hart

2. Laura Pena
VII. ADJOURNMENT TO THE JUNE 21, 2022 PLANNING COMMISSION REGULAR

MEETING
Motion by Commissioner Rice and seconded by Commissioner Saemann to adjourn the meeting. The motion carried by voice vote as follows:

Aye: Chair Pedersen, Vice Chair Izant, Commissioner Saemann, Commissioner Hoffman, and Commissioner Rice
5 -

Absent: 0
The meeting was adjourned by Chair Pedersen at 8:33 PM.

City of Hermosa Beach Page 2
99 City Hall
1315 Valley Drive
Hermosa Beach, CA
90254
City of Hermosa Beach
Action Minutes - Draft
Planning Commission
Chair
David Pedersen
Vice Chair
Stephen Izant
Commissioners
Peter Hoffman
Rob Saemann
Marie Rice
Tuesday, June 21, 2022 6:00 PM Council Chambers (Virtually) I. CALL TO ORDER
The Planning Commission regular meeting was held virtually pursuant to Executive Order AB 361 issued by Governor Gavin Newsom on September 16, 2021. The meeting was called to order by Chair David Pedersen at 6:02 PM after the introduction of Jeannie Naughton, new Community Development Director, made by Deputy City Manager Angela Crespi at 6:00 PM.

II. PLEDGE OF ALLEGIANCE
The Pledge of Allegiance was led by Patrick Donegan, Assistant City Attorney.

III. ROLL CALL
Chair David Pedersen, Vice Chair Stephen Izant, Commissioner Rob Saemann, Commissioner Peter Hoffman, and Commissioner Marie Rice

Present: 5 -

Absent: 0
All Planning Commission Members attended remotely.

Also present remotely: Angela Crespi, Deputy City Manager Jeannie Naughton, Community Development Director
Patrick Donegan, Assistant City Attorney
Carlos Luis, Senior Planner
Christy Teague, Interim Senior Planner
Melanie Hall, Interim Associate Planner
Dorothy Scheid, Acting Police Captain
IV. PUBLIC PARTICIPATION -- ORAL AND WRITTEN COMMUNICATIONS City of Hermosa Beach Page 1
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Planning Commission Action Minutes - Draft June 21, 2022 a. REPORT
22-0390

WRITTEN COMMUNICATIONS
The following people attended remotely to provide public comment:

1. Raymond Dussault

2. Craig Rogers

3. Cynthia Furnberg

4. Josh Krasnegor
Motion by Commissioner Rice and seconded by Vice Chair Izant to receive and file the written communications, noting that attachment #5 was a retracted email.

The motion carried as follows:

Aye: Chair Pedersen, Vice Chair Izant, Commissioner Saemann, Commissioner Hoffman, and Commissioner Rice
5 -

Absent: 0

SECTION I

CONSENT CALENDAR
V. REPORT
22-0384

ACTION MINUTES OF THE PLANNING COMMISSION MEETING
OF MAY 17, 2022 & SPECIAL MEETING OF JUNE 7, 2022
Commissioner Rice requested that the votes for this action item be separated into two separate motions. Request was granted.

Motion by Vice Chair Izant and seconded by Commissioner Hoffman to receive and file the action minutes of the May 17th Planning Commission regular meeting. Motion carried as follows:

Aye: Chair Pedersen, Vice Chair Izant, Commissioner Saemann, and Commissioner Hoffman
4 -

Absent: 0
Abstain: 1 - Commissioner Rice
Motion by Commissioner Hoffman and seconded by Commissioner Rice to receive and file the action minutes of the June 7th Planning Commission special meeting. Motion carried as follows:

Aye: Chair Pedersen, Vice Chair Izant, Commissioner Saemann, Commissioner Hoffman, and Commissioner Rice
5 -

Absent: 0

RESOLUTIONS FOR CONSIDERATION
City of Hermosa Beach Page 2
101
Planning Commission Action Minutes - Draft June 21, 2022 ***************************************************************************************************************

THE RECOMMENDATIONS NOTED BELOW ARE FROM THE PLANNING STAFF AND ARE RECOMMENDATIONS ONLY. THE FINAL DECISION ON EACH ITEM RESTS WITH THE PLANNING COMMISSION. PLEASE DO NOT ASSUME THAT THE STAFF RECOMMENDATION WILL BE THE ACTION OF THE PLANNING COMMISSION.
***************************************************************************************************************

SECTION II

STAFF ITEM
VI. REPORT
22-0397

TRI-ANNUAL REPORT FOR ON-SALE ALCOHOLIC BEVERAGE

CONDITIONAL USE PERMITS
Vice Chair Izant inquired if a fine or warning had been issued as a result of the undercover minor decoy test, in which Mickey’s Deli and Ocean View Liquor both failed. Dorothy Scheid, Acting Police Captain of the Hermosa Beach Police Department, stated that the operation was performed by the California Department of Alcoholic Beverage Control and any fines or citations would be issued by that government agency directly to both locations.

Vice Chair Izant noted that on the Fire Inspection Report from the Los Angeles County Fire Department, all 672 inspections had been passed. Vice Chair Izant requested that we return at the next meeting with criteria on what the protocol is during a typical Fire Inspection, including what is checked. Community Development Director Jeannie Naughton agreed to return next month with the information requested. Vice Chair Izant questioned on the Code Enforcement Conditional Use Permit reviews whether the walk-throughs are performed by Code Enforcement or by A.B.C. Community Development Director Naughton informed him that they are performed by Code Enforcement directly walking through each site.

Motion by Commissioner Rice and seconded by Commissioner Saemann to receive and file the Tri-Annual Report. Motion carried as follows:

Aye: Chair Pedersen, Vice Chair Izant, Commissioner Saemann, Commissioner Hoffman, and Commissioner Rice
5 -

Absent: 0

SECTION III

HEARING

SECTION IV

PUBLIC HEARING
City of Hermosa Beach Page 3
102
Planning Commission Action Minutes - Draft June 21, 2022 VII. REPORT
22-0385
INFORMATION ONLY: PUBLIC HEARING NOTICES,

PROJECT ZONING MAP, MAILING AFFIDAVIT AND RADIUS MAP
VIII. REPORT
22-0388
PRECISE DEVELOPMENT PLAN AMENDMENT NO. 22-02 - A
REQUEST TO AMEND PRECISE DEVELOPMENT PLAN NO. 04-09 BY
ALLOWING A 619 SQUARE-FOOT ROOF DECK ADDITION TO AN
EXISTING ROOF DECK, TOTALING 879 SQUARE FEET, TO ONE OF THREE RESIDENTIAL CONDOMINIUM UNITS BELOW THE 30-FOOT

HEIGHT LIMIT AT AN EXISTING MIXED-USE BUILDING LOCATED AT 38 HERMOSA AVENUE, AND TO DETERMINE THAT THE PROJECT IS

CATEGORICALLY EXEMPT FROM THE CALIFORNIA
ENVIRONMENTAL QUALITY ACT (CEQA).

There were no public comments provided during this item.

The following person attended remotely to speak:

1. John Musolino, Musolino Architecture (Architect)
Chair Pedersen inquired about the glass partition installation to help minimize noise from reaching the neighbors. John Musolino stated that a guard rail will be put up facing the neighboring property to the South, which is limited to 42 inches, but it is required per the building code.

Motion by Commissioner Saemann and seconded by Commissioner Hoffman to adopt the attached resolution approving Precise Development Plan amendment number 22-02 to amend Precise Development Plan number 04-09 by allowing a 619 square-foot roof deck addition to an existing roof deck, totaling 879 square feet, to one of three residential condominium units below the 30-foot height limit at an existing mixed-use building located at 38 Hermosa Avenue, and to determine that the project is categorically exempt from the California Environmental Quality Act (CEQA). Motion carried as follows:

Aye: Chair Pedersen, Vice Chair Izant, Commissioner Saemann, Commissioner Hoffman, and Commissioner Rice
5 -

Absent: 0
This final action is subject to potential review by the City Council pursuant to Chapter 2.52 of the Municipal Code,* or may be appealed to the City Council by any party if filed by July 25, 2022.

IX. REPORT
22-0389

REVIEW AND DISCUSS ZONING CODE UPDATES

RELATED TO DRIVE-THROUGH FACILITIES
The following people attended remotely to provide public comment:

1. Cynthia Furberg

2. Craig Rogers
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Planning Commission Action Minutes - Draft June 21, 2022

3. Josh Krasnegor
Commissioner Rice suggested to add additional language to item F under proposed ordinance sub 3 to read, “An overflow queueing plan shall be required for all drive through facilities to address queueing that overflows the capacity of the site.” Commissioner Rice also requested Staff to consider the maximum buffer for the queueing lane and from the ordering window, plus possibly adding landscape buffers to help mitigate noise away from the neighboring residences.

Commissioner Saemann questioned whether a 50-foot queueing requirement would make it impossible to build any drive throughs at all. Commissioner Saemann asked Staff to look at different queueing configurations where it would be possible to have a 50-foot distance queuing and to see how it would look.

Commissioner Saemann also would like to know if there is a minimum or maximum number of cars in the drive through queue. He asks how businesses would prevent people from stopping outside the business, blocking the street lane and traffic, when the queue is full.

Commissioner Hoffman stated that adding arbitrary hours of operation could prevent businesses like pharmacies or banks from being able to operate drive throughs. He questions whether we can establish design standards that would make sense in residential areas as well as commercial zones.

Vice Chair Izant stated that he does not feel a mandatory 50-foot buffer will necessarily do justice to the project or to residents. He feels the noise ordinance gives adequate coverage with the 8:00 am start time while coupled with the Staff recommended allowable 3 decibels above the ambient noise or 60 decibels.

Chair Pedersen agreed with Commissioner Rice’s queueing plan suggestion. He also agrees with Commissioner Hoffman’s points regarding nuances and discretion when it comes to buffers so does not feel there should be arbitrary limits. Feels there may be some language additions needed regarding changes in use for drive throughs.

SECTION V
X. STAFF ITEMS
a. REPORT
22-0394
PRIMER ON THE CITY’S PUBLIC NOTICING REQUIREMENTS

AND PRACTICES FOR PLANNING COMMISSION ITEMS
Assistant City Attorney Patrick Donegan stated that increasing the length of time in which public notices are sent may not address all the public concerns raised during public comment or mentioned in written communications. Assistant Attorney Donegan said City Staff does recommend that the applicant(s) always reach out to neighboring residents to answer any questions or concerns. He also reiterated that tonight’s discussion is only meant to provide information and no action will be taken during this meeting regarding changing public noticing requirements.

Commissioner Rice addressed the email from Craig Rogers regarding the sewer rate hike notice and that those are dictated by proposition 218 and it is not City of Hermosa Beach Page 5
104
Planning Commission Action Minutes - Draft June 21, 2022 related to the public noticing requirements; they are two entirely different statutory regimes. Commissioner Rice pointed out the difference between public noticing and public records requests. Commissioner Rice says posting of the Agenda and the providing of the public notice should happen concurrently. She feels that ten days in advance would be sufficient notice if both are provided concurrently.

Commissioner Saemann agreed with Commissioner Rice. However, he does not feel that any additional expense or difficulty in mailing the public notices out earlier than 10 days. Commissioner Saemann suggested mailing public notices out 30 days in advance. Commissioner Saemann also suggested to upload a digital file for each project online as the project and public hearing are in progress, so that residents do not have to go through the formal process of submitting a public records request. He also says the Planning and Building Departments should go back to pre-Covid hours to make it more convenient for residents.

Jeannie Naughton, Community Development Director, provided an update to the Planning Commission that the department hours have returned to 7:00 am to 6:00 pm and the Community is welcome to come in at any time between those hours Monday through Thursday. We also provide information for major projects on our website at:
https://www.hermosabeach.gov/our-community/quick-links/city-projects/develop ment-projects.

Vice Chair Izant commented that he would like to see project files available digitally on our website more than ten days in advance. He feels that a 20-day advance public notice would be more helpful to the residents.

Commissioner Hoffman informed the public that the Planning Commission has no authority over the City Staff and policies are set by the City Manager and by the Department Director. He also said there are several times that applicant information is provided shortly before the meeting. He said as residents, the Planning Commission also shares the concerns that have been expressed by the Community, but he also knows that Staff does their best to make information available in the timeliest fashion. He feels that sometimes it is assumed the information is available instantaneously and, in some cases, it is not.

Chair Pedersen says there is a consensus or desire to do better and we need to strive to do better and they all want to do right by the City. He wants City Staff to find a way to perhaps make lesser buckets of properties that are undergoing discussions so that residents can at least understand what is going on but residents would be surprised how many projects get delayed. Chair Pedersen stated that we need to find a way to have a more robust list of projects including some that are in preliminary discussions combined with increased social media presence so that people know where to find information. He says with City Staff not in the office on Fridays it is sometimes challenging and if the Planning Commission had ten days’ notice to review all the meeting materials that would be extremely helpful. He feels it would be perfectly allowable for City Staff to not make recommendations on large projects or medium projects and that would be helpful.

Angela Crespi, Deputy City Manager, said there is a commitment to get information out as early as possible for both City Council and Planning Commission meetings but that there is a lot that goes into the review of staff City of Hermosa Beach Page 6
105
Planning Commission Action Minutes - Draft June 21, 2022 reports for both meetings. Staff has the desiring commitment to meet all residents’ expectations but to do so we must be honest about what Staff can handle operationally. There are a lot of other things going on while we are creating the Planning Commission meetings agenda. Staff reports and agendas including working on zoning code updates, attending the public counter, doing business license reviews, working on the housing element, helping realtors with property information, working on special events for businesses, etc. during one week. The alternating week, we are following the same routine while working on items for the City Council meeting. Each week, Staff is working on items for agendas, including both the Planning Commission agenda and the City Council agenda. From the City Manager’s office standpoint, increasing the length of Public Noticing to ten days would have serious operational impacts. It is not something that Staff could handle while still meeting all the other expectations of the daily workload including getting permits out and things of the like that the Community needs.

Chair Pedersen requested for Staff to come back with guidance on what improvements can be made within the next 30 to 60 days. b. REPORT
22-0391

PLANNING COMMISSION TENTATIVE FUTURE AGENDA ITEMS
Motion by Commissioner Rice and seconded by Commissioner Hoffman to receive and file the Planning Commission tentative agenda for July 19, 2022 noting that a supplemental addition was added for the two-unit condominium project located at 682/685 5th Street. Motion carried as follows:

Aye: Chair Pedersen, Vice Chair Izant, Commissioner Saemann, Commissioner Hoffman, and Commissioner Rice
5 -

Absent: 0
c. VERBAL REPORT ON CITY COUNCIL ACTIONS
A verbal report was provided by Jeannie Naughton, Community Development Director, on the City Council meeting of June 14th. The annual Beach Cities Transit Line 109 agreement went before City Council and was approved. A survey will be pushed out via Hermosa Beach’s social media as well as on the Beach Cities Transit website regarding how the line functions and improvements that can be made. A staff report on Historic Preservation was presented to City Council and the Council directed Staff to return to the Planning Commission with a possible fee waiver program; possible participation in the Mills Act; and to combine that with the Zoning Code Updates. This will return to the Planning Commission within the next couple of months. The Economic Development Strategy was on that agenda but was pushed to the City Council meeting of July 12th.
d. STATUS REPORT ON MAJOR PLANNING PROJECTS
Jeannie Naughton, Community Development Director, shared an update on current projects. The Skechers project is moving along with their required inspections and reports are provided to the Community Development Department on a weekly basis regarding construction progress. Staff is continuing to work on the Housing Element Update to revise it using feedback received from the California Department of Housing and Community Development in March.

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Planning Commission Action Minutes - Draft June 21, 2022 XI. COMMISSIONER ITEMS
a. PLANNING COMMISSION COMMENTS
Vice Chair Izant is glad to hear the Housing Element Update is moving along. By October, Cities should have an approved Housing Element but about 190 Cities, including Hermosa Beach, will not have completed their update by then. Part of the Housing Element is having a plan on how we are going to achieve our allocation of affordable housing. The Planning Commission has come up with a number of ideas that need to be turned into action which is where our Zoning Code comes in. He would like his fellow Commissioners to support his recommendation to discuss 2nd story residential during the next Zoning Code special meeting. He would like to recommend 2nd story residential be added to the following zones: downtown commercial, service commercial, gateway commercial and community commercial. Vice Chair Izant requests that the public notice for the next Zoning Code special meeting includes this as topic of discussion. Commissioner Hoffman commented that mixed use is allowed in C1 zones, including a project that was on this agenda and it seems inevitable that this topic will come up in the future during the Zoning Code Update. b. FUTURE AGENDA ITEMS
Vice Chair Izant stated that he wants to be sure the topic of affordable housing is raised and on a discussion regarding that topic is on a public agenda so that later it is not an issue and so that in October, the Planning Commission is able to make recommendations. Commissioner Rice said last time this topic was discussed, there were 72 or 80 commercial sites that were proposed for up-zone and that it has been discussed already. For this reason, Commissioner Rice would not be in favor of a future agenda item regarding a discussion on 2nd story residential being added downtown commercial, service commercial, gateway commercial and community commercial zones. Chair Pedersen and Commissioner Saemann also stated that they would not be in support of this being a separate agenized item. Vice Chair Izant stated that ultimately the Zoning Code Update needs to reflect the Housing Element, including the C1 enhancement.

XII. ADJOURNMENT
Motion by Commissioner Rice and seconded by Commissioner Saemann to adjourn the meeting. The motion carried by voice vote as follows:

Aye: Chair Pedersen, Vice Chair Izant, Commissioner Saemann, Commissioner Hoffman, and Commissioner Rice
5 -

Absent: 0
The meeting was adjourned by Chair Pedersen at 8:29 PM. *Chapter 2.52, Section 2.52.040 of the Municipal Code provides for Council review and reconsideration of any decision of the Planning Commission by two City of Hermosa Beach Page 8
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Planning Commission Action Minutes - Draft June 21, 2022 affirmative votes at the next regularly scheduled City Council meeting. In the event the Council initiates a review, the review will be placed on a future agenda of City Council within a reasonable time period, and the Commission’s decision is stayed pending Council’s review and final decision.

City of Hermosa Beach Page 9
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City of Hermosa Beach
Staff Report
City Hall
1315 Valley Drive
Hermosa Beach, CA 90254
Staff Report
REPORT 22-0392
Honorable Mayor and Members of the Hermosa Beach City Council Regular Meeting of July 12, 2022

PLANNING COMMISSION TENTATIVE FUTURE AGENDA ITEMS
(Community Development Director Jeannie Naughton)
Recommended Action:

Staff recommends City Council receive and file the July 19, 2022 Planning Commission tentative future agenda items.

Attachments:

1. Planning Commission July 19, 2022 Tentative Future Agenda Respectfully Submitted by: Jeannie Naughton, Community Development Director Approved: Suja Lowenthal, City Manager
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Tentative Future Agenda

PLANNING COMMISSION
City of Hermosa Beach
July 19, 2022
Regular Meeting
6:00 P.M.

Project Title Public
Notice
Meeting
Date
⇒ 11 Pier Avenue – Time Extension Request for CUP/Parking Plan 7/7/22 7/19/22 ⇒ Tri-Annual CUP Review - Public Hearing 7/7/22 7/19/22 Upcoming and Pending Projects
⇒ 911 1st Street – General Plan Amendment, Zoning Code Change, Conditional Use Permit, Precise Development Plan, Tentative Tract Map for a 12-unit condominium project & Negative Declaration pursuant to California CEQA.
⇒ 682-685 5th Street – Two-unit condominium project.
⇒ City Yard – Precise Development Plan, Conditional Use Permit, and Environmental Review – pending environmental clearance. 110
City of Hermosa Beach
Staff Report
City Hall
1315 Valley Drive
Hermosa Beach, CA 90254
Staff Report
REPORT 22-0410
Honorable Mayor and Members of the Hermosa Beach City Council Regular Meeting of July 12, 2022

FINDINGS TO HOLD REMOTE TELECONFERENCE/MEETINGS,
PURSUANT TO ASSEMBLY BILL 361
(City Clerk Myra Maravilla)
Recommended Action:

Staff recommends City Council authorize remote teleconference/virtual meetings of all City of Hermosa Beach legislative bodies in accordance with Assembly Bill 361 (“AB 361”), by finding that:
(1) a statewide state of emergency is currently in place; (2) state and local officials have imposed or recommended measures to promote social distancing in connection with COVID-19; and meeting in person would present imminent risks to the health or safety of attendees.

Background:

All meetings of the City’s legislative bodies are subject to the Ralph M. Brown Act (Gov. Code §§ 54950 et seq.) and must be open and public so that any member of the public may attend and participate in the meetings. Commencing in March of 2020, Governor Newsom issued a series of executive orders aimed at preventing the spread of a respiratory disease that came to be known as the novel coronavirus, “COVID-19.” Among these were Executive Orders (“EO”) N-25-20, N-29-20, and N-35-20 (collectively, the “Brown Act Orders”) that waived the teleconferencing requirements of the Brown Act to allow legislative bodies to meet virtually.

On June 11, 2021, the Governor issued EO N-08-21 to begin winding down some of the prior measures that were adopted to respond to COVID-19. Notably, EO N-08-21 rescinded the Brown Act Orders, effective September 30, 2021. On September 16, 2021, Governor Newsom signed AB 361, which became effective October 1, 2021, and amended the Brown Act to allow legislative bodies to meet virtually, without following the Brown Act’s standard teleconferencing rules, provided that the legislative body makes specific findings, which include the following:

1. A statewide state of emergency is currently in place;

2. State or local officials have imposed or recommended measures to promote social distancing in connection with COVID-19; and/or

3. Meeting in person would present imminent risks to the health or safety of attendees.

Continued compliance with AB 361 would require City Council to approve the action making the City of Hermosa Beach Page 1 of 2 Printed on 5/25/2023
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Staff Report
REPORT 22-0410
Continued compliance with AB 361 would require City Council to approve the action making the required findings at least every 30 days.

Discussion:

All three findings under AB 361 can be made given the current circumstances. The Governor has proclaimed a state of emergency in response to the ongoing COVID-19 pandemic. The state of emergency currently remains in effect.

Further, State officials, including the California Department of Public Health, have recommended measures to promote social distancing in connection with COVID-19, which are currently in place. Similarly, local officials, including the County Public Health Officer, have also recommended measures to promote social distancing in connection with COVID -19. In a recommendation dated September 28, 2021, the County Public Health Officer stated that “utilizing teleconferencing options for public meetings is an effective and recommended social distancing measure to facilitate participation in public affairs and encourage participants to protect themselves and others from the COVID-19 disease.” Finally, the City has determined that meeting in person would present imminent risks to the health or safety of attendees. Accordingly, all of the above-referenced AB 361 findings currently exist.

If City Council thus desires to allow virtual meetings in order to both ensure the health and safety of the public, the legislative bodies of the City, and City staff, as well as continuity of government in allowing regularly-scheduled meetings to continue to occur without interruption, staff recommends City Council authorize virtual/teleconference meetings by making the findings set forth above.

Alternative:

If City Council does not make the findings pursuant to AB 361, the City would have to conduct its public meetings for City Council and other public boards and commissions in person and not have the option of conducting its meetings via teleconferencing.

Fiscal Impact:

There is no fiscal impact associated with the recommended action.

Attachments:

Link to Assembly Bill 361
Respectfully Submitted by: Myra Maravilla, City Clerk
Approved: Suja Lowenthal, City Manager
City of Hermosa Beach Page 2 of 2 Printed on 5/25/2023
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City of Hermosa Beach
Staff Report
City Hall
1315 Valley Drive
Hermosa Beach, CA 90254
Staff Report
REPORT 22-0400
Honorable Mayor and Members of the Hermosa Beach City Council Regular Meeting of July 12, 2022

PUBLIC HEARING ON THE ANNUAL LEVY FOR
THE SEWER CHARGE AND ENGINEER’S REPORT
(Public Works Director Joe SanClemente)
Recommended Action:

Staff recommends City Council:

1. Conduct a public hearing in connection with the annual levy for the sewer charge;

2. If there is no majority protest, make a finding that there is no majority protest by parcel owners within the City of Hermosa Beach;

3. Adopt a resolution, including an Engineer’s Report, approving the new rates and placing the sewer service charge on the annual County of Los Angeles Tax Roll (Attachment 1); and

Executive Summary:

On June 23, 2015, Council adopted an annual sewer service charge to fund maintenance, operations, servicing, and improvements to the City’s sewer collection system. The sewer service charge has been collected since Fiscal Year 2015-16, with an annual Consumer Price Index (CPI) increase capped at two percent for a five-year term. In Fiscal Year 2021-22 the sewer service charge remained the same as the previous year at $126.60 due to the expiration of the five-year term for CPI increases. The charge was codified in the Hermosa Beach Municipal Code (HBMC).

To reestablish the CPI increase for the sewer service charge for Fiscal Year 2022-23 and future years, City Council must: hold a new majority protest public hearing; make a finding that there is no majority protest by parcel owners within the City of Hermosa Beach; adopt a resolution (Attachment 1) including the Engineer’s Report; and adopt an ordinance (Attachment 2) amending Sections

13.12.010 of the Hermosa Beach Municipal Code relating to rate of annual sewer service charge.

Background:

At its June 23, 2015 meeting, City Council adopted the first annual sewer service charge to fund maintenance, operations, servicing, and improvements to the City’s sewer collection system. The City of Hermosa Beach Page 1 of 6 Printed on 5/25/2023
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maintenance, operations, servicing, and improvements to the City’s sewer collection system. The sewer service charge for each parcel is based on the direct cost of providing maintenance, operation, servicing, and improvements to the sewer collections system and by water consumption for nonresidential users. The fees, collected from parcels, fund sewer services provided by the City.

At its July 14, 2015 meeting, City Council waived full reading and adopted by title Ordinance No. 15- 1355 (Attachment 3), adding a new chapter 13.12 to the Hermosa Beach Municipal Code regarding sewer service charges. As stated in Ordinance 15-1335, the City could increase the sewer service charge each year by the annual increase in the Consumer Price Index for Urban Wage Earners and Clerical Workers in the Los Angeles-Riverside-Orange County, CA area (CPI-W), not to exceed two percent per year for up to five years.

As per the originating sewer charge resolution and state law, annual increases can only be authorized for a five-year period. A new Proposition 218 hearing is required to increase the charge after the initial five-year period. In Fiscal Year 2021-22, the City was outside of the initial five-year window and therefore did not adjust the sewer service charge by the annual CPI increase. Ordinance 15-1335 states that to continue to increase the sewer service charge, the City must conduct another majority protest hearing to authorize inflation increases for an additional period not to exceed five years.

At its April 26, 2022 meeting, City Council adopted a resolution to conduct a majority protest hearing on July 12, 2022. Notice of the public hearing was published in the Easy Reader on May 4, 2022 and mailed out with a protest form to residents of the City (Attachment 4).

Past Council Actions
Meeting Date Description
June 23, 2015 City Council approved a resolution adopting the first annual sewer service charge to fund maintenance, operations,
servicing, and improvements to the City’s sewer collection system.

July 14, 2015 City Council waived full reading and adopt by title Ordinance No. 15-1355
April 26, 2022 City Council adopted a resolution accepting the Preliminary Engineer’s Report and setting the majority protest public hearing for July 12, 2022.

Analysis:

For Fiscal Year 2022-23, staff recommends adding a five percent CPI increase to the sewer fee as City of Hermosa Beach Page 2 of 6 Printed on 5/25/2023
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For Fiscal Year 2022-23, staff recommends adding a five percent CPI increase to the sewer fee as suggested and justified by the Engineer’s Report and capping it at a five percent annual increase through July 1, 2026. The proposed CPI value is based on the percentage change in CPI since the sewer fee inception. By having capped the CPI at two percent, the City has lost the revenue necessary to maintain the City’s sewer system and complete necessary repairs as recommended in the Sewer Master Plan.

Table 1 below shows the annual increases in CPI and the actual increase added to the City sewer fee since its inception.

TABLE 1. Actual Sewer Fee Increase versus Consumer Price Index CONSUMER PRICE INDEX Los Angeles Urban Wage Earners and Clerical Workers (CPI-W)
Year Ending Percent Change Actual Increase
March 2016 1.7 1.7
February 2017 2.5 2
January 2018 3.7 2
January 2019 2.9 2
January 2020 3.5 2
January 2021 1.1 0
January 2022 7.6
Single-family residential units are charged at 1.0 equivalent service units (ESU) per parcel. Multifamily residential units are charged at 0.6 ESU per parcel and condominiums at 1.0 ESU per parcel, as they are similar to single-family residents in use. Vacant parcels of any use are charged 0.5 ESU.

For FY 2022-2023 the proposed charge, with a proposed five percent CPI increase, is $132.93 per

1.0 ESU.

Table 2 below compares the resulting sewer service charge rates for residential parcels between FY 2021-22 and FY 2022-23, and the net increase.

Table 2. Residential Parcel Sewer Charges
Land Use 2021-22 Annual
Charge (per unit)
2022-23 Annual
Charge (per unit)
Amount of Annual
Increase
Single Family $126.60 $132.93 $6.33
Condominiums $126.60 $132.93 $6.33
Multi Family (Charge
is per unit)
$75.96 $79.76 $3.80
City of Hermosa Beach Vacant Parcels $63.30 $66.47 Page 3 of 6 $3.17 Printed on 5/25/2023 powered by Legistar™115
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Land Use 2021-22 Annual
Charge (per unit)
2022-23 Annual
Charge (per unit)
Amount of Annual
Increase
Single Family $126.60 $132.93 $6.33
Condominiums $126.60 $132.93 $6.33
Multi Family (Charge
is per unit)
$75.96 $79.76 $3.80
Vacant Parcels $63.30 $66.47 $3.17
A summary of ESUs for residential land-uses can be found on page 10 of the Engineer’s Report (Attachment 5). For non-residential parcels, the ESU is a function of whether they used more or less water than last year. The ESU for various non-residential land uses is calculated per the following equation:

ESU = commercial water consumption gallons per day (GPD)/260 GPD per single family residential unit (SFRU)
The Engineer’s Report contains detailed information about the annual charge and the charge to be applied to the parcels. Also included in the report is information about the use of revenue, annual increases, and Proposition 218 considerations. Every parcel in the City is subject to the sewer service charge. Per Section 13.12.050 of the Municipal Code, the City does provide the opportunity for a full annual rebate of the sewer service charge paid per year for the dwelling unit in which the owner resides, provided that the individual meets certain eligibility requirements.

This public hearing provides an opportunity for the City Council to hear and consider all protests to the annual levy and increase of the sewer service charge. In the absence of a majority protest by property owners within the City of Hermosa Beach, City Council may authorize the rate increase and order implementation of City sewer service charge as proposed on the attached Engineer’s Report.

Similarly, if Council finds that protest is made by the property owners of a majority of separate parcels of property described in the Engineer’s Report, then the increase in CPI shall not be adopted.

If these proposed rates are adopted, the new rates would be applied this year. For inflation increases, the City would be required in future years to notify each property owner in writing of the CPI-W increase at least 30 days before the effective date of the adjustment per State law. Another majority protest Proposition 218 hearing will not be required for another five years.

Staff recommends City Council hold a public hearing to: (1) make a finding that there is no majority protest by property owners within the City; (2) adopt the enclosed Resolution, with attached Engineer’s Report, and place the annual sewer service charge on the annual County of Los Angeles Tax Roll; and (3) introduce the enclosed Ordinance of the City Council of the City of Hermosa Beach amending sections 13.12.010 of the Hermosa Beach Municipal Code relating to annual sewer service charge.

Update on Sewer Repair Projects
The collected sewer funds are used for the City’s routine sewer cleaning, planned repairs and rehabilitation, and emergency repairs. The City collects an average of $1,100,000 annually from the City of Hermosa Beach Page 4 of 6 Printed on 5/25/2023
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rehabilitation, and emergency repairs. The City collects an average of $1,100,000 annually from the sewer service charge. Since 2015, the City has spent approximately $415,000 on average for operations/maintenance-including emergency repairs, contracted services for cleaning and video inspections, and personnel. The remainder of the funds are then primarily used to advance design and construction of the recommendations outlined in the Sewer Master Plan.

In FY 2021-22, the City completed Phase 1 of Capital Improvement Program (CIP) Project 421 (sewer lining & point repairs) at an estimated cost of $478,535. In FY 2022-23, the City will complete Phase 2, which will include 0.8 miles of sewer repair and other point repairs at an estimated cost of approximately $2.5 million and will bring completion up to approximately 39 percent of the recommended improvements per the 2017 Sewer Master Plan.

General Plan Consistency:

This report and associated recommendation have been evaluated for their consistency with the City’s General Plan. Relevant Policies are listed below:

Infrastructure Element
Goal 4. The sewer system infrastructure is modernized and resilient.

Policies:
· 4.1 Sewer system master plan. Ensure that the Sanitary Sewer Master Plan contains an effective and proactive maintenance program that reduces future operation costs. · 4.3 Service fees. Ensure that allocation of the Sewer Service Charge is efficient and transparent to the public.

Fiscal Impact:

The FY 2022-2023 anticipated total revenue from the sewer service charge is approximately $1,102,000. The CPI increase of 5 percent for 2022-23 would generate approximately $55,100 in additional revenue.

Attachments:

1. Draft Resolution

2. Draft Ordinance

3. Ordinance No. 15-1355

4. Public Notice and Protest

5. Engineer’s Report

6. Link to June 23, 2015 Staff Report

7. Link to July 14, 2015 Staff Report

8. Link to April 26, 2022 Staff Report
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9. Link to Municipal Code Chapter 13.12.050 Rebate
Respectfully Submitted by: Andrew Nguyen, Associate Engineer Concur: Lucho Rodriguez, Deputy City Engineer
Concur: Joe SanClemente, Public Works Director
Noted for Fiscal Impact: Viki Copeland, Finance Director Legal Review: Mike Jenkins, City Attorney
Approved: Suja Lowenthal, City Manager
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65270.00001\40297330.1
RESOLUTION NO. 22 -______

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF

HERMOSA BEACH ADOPTING THE INCREASED

ANNUAL SEWER SERVICE CHARGE AND AUTHORIZING
THE CHARGE FOR FISCAL YEAR 2022-2023 TO FUND

MAINTENANCE, OPERATION, SERVICING AND
IMPROVEMENTS TO THE CITY’S SEWER COLLECTION
SYSTEM
The City Council of the City of Hermosa Beach does hereby resolve and order as follows:

Section 1. Recitals.

A. On April 28, 2015, the Hermosa Beach City Council approved a resolution adopting the first annual sewer service charge to fund maintenance, operations, servicing, and improvements to the City’s sewer collection system
B. At its July 14, 2015 meeting City Council waived full reading and adopted by title Ordinance No. 15-1355 regarding a sewer service charge, with a base charge set at $115/Equivalent Sewage Unit (ESU), and each year the City Council votes to put the sewer service charge on the tax roll.

C. At its A[April 26th, 2022] meeting, the City Council adopted Resolution No. 22-0260 which adopted the City of Hermosa Beach Sewer Service Charges Commencing Fiscal Year 2022/2023
Preliminary Engineer’s Report (“Engineer’s Report”) for the proposed sewer charge and set a majority protest hearing as required under Article XIIID of the California Constitution (Proposition 218).

D. On or around May 4th, 2022, the City mailed notices of the proposed sewer service charge and majority protest hearing to the record owners at the service address and if different, also to the record owner’s mailing address (as set forth on the last equalized assessment roll).

E. A total of parcels were notified of the proposed sewer charge and majority protest hearing.

F. The actual Parcel Charges (a listing of the Assessor's Parcel Numbers and the amount to be levied on each parcel) has been made available in the Hermosa Beach City Clerk’s Office in an electronic format.
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65270.00001\40297330.1
G. On July 12, 2022, the City Council held a duly noticed protest hearing with respect to the proposed sewer service charge. All affected properties were given notice of the hearing and given an opportunity to file a written protest.

Section 2. Updated Engineer’s Report. The Engineer’s Report has been revised based on the City Council’s decision to increase the sewer service charge based on inflation, capped at a five percent CPI increase. The rate per ESU for 2022/2023 of $132.93 will be multiplied by the ESUs for each residential parcel and by water consumption for non-residential to determine the charge for each parcel. After reviewing and considering the revised Engineer’s Report, the City Council hereby adopts the City of Hermosa Beach Sewer Service Charges Commencing Fiscal Year 2022/2023 Engineer’s Report dated April 26, 2022 as an accurate and complete analysis of the proposed service charge. The April 26, 2022 report is attached hereto and incorporated herein by reference.

Section 3. Majority Protest. 7141 parcels will be affected by the proposed sewer service charge. The City received written protests for ___ properties prior to the protest hearing and an additional __ written protests were received at the public hearing. A total of __ written protests were received before the close of the July 12, 2022 hearing. The number of written protests received was not sufficient to constitute a majority protest under Proposition 218. The City Clerk has certified the tabulation of written protests.

Section 4. Adopting Annual Sewer Service Charge.

A. The City Council hereby accepts the City Clerk’s certification of the results of the protest hearing and adopts the sewer service charge of $132.93/ESU per year, as set forth in the April 26, 2022 Engineer’s Report. The charge will commence in fiscal year 2022- 2023 and shall be increased annually for inflation by the annual increase in the Consumer Price Index for Urban Wage Earners and Clerical Workers in the Los Angeles‐Riverside‐Orange County, CA Area (CPI), including all items as published by the US Bureau of Labor Statistics as of March 1 of each year, not to exceed five percent (5%) per year. An annual notice will be provided before an annual inflation increase will be applied. The annual increase for inflation is authorized through fiscal year 2026-2027. After the fiveyear period, the City may conduct another majority protest hearing to authorize inflation increases for an additional period not to exceed five years. This charge will also be codified in Hermosa Beach Municipal Code Chapter 13.12.
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B. The parcels within the Sewer Service Charge Area consist of all lots, parcels and subdivisions of land within the City of Hermosa Beach, as set forth in the Boundary Diagram in Part D of the Engineer’s Report.

C. The charge is in compliance with the provisions of Article XIIID of the California Constitution and the City Council has complied with all laws pertaining to the levy of an annual charge pursuant to Article XIIID of the California Constitution (Proposition 218).

Section 5. Confirming Charge for Fiscal Year 2022-2023.

A. The City Council declares that the Boundary Diagram and Sewer Service Charge, as presented to the City Council in the Engineer's Report is hereby confirmed as filed.

B. The purpose of the charge is to collect funds to cover the expenses for the overall operation, maintenance and servicing of the cityowned sewer system as well as the funds deemed appropriate and necessary to pay for capital improvements and reserves.

C. The adoption of this Resolution constitutes the levy of the charge against the parcels within the Sewer Service Charge Area for the fiscal year commencing July 1, 2022 and ending June 30, 2023.

Section 6. The County Auditor of Los Angeles County shall enter on the County Assessment Roll opposite each lot or parcel of land the amount of the charge as set forth in the Engineer’s Report, and such charge shall then be collected at the same time and in the same manner as the County taxes are collected. After collection by the County, the net amount of the assessments, after deduction of any compensation due the County for collection, shall be paid to the City Treasurer.

Section 7. The Hermosa Beach Finance Director, or designee, shall deposit all moneys representing charges collected by the County to the credit of the City’s Sewer Fund.

Section 8. The City Clerk is hereby authorized and directed to file the Boundary Diagram and the list of actual Parcel Charges (a listing of the Assessor's Parcel Numbers and the amount to be levied on each parcel) with the County Auditor, together with a certified copy of this Resolution upon its adoption, in addition to any additional information the County Auditor required to collect the charge with the County taxes.
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Section 9. A copy of the Engineer’s Report and the actual Parcel Charges (a listing of the Assessor's Parcel Numbers and the amount to be levied on each parcel) shall be filed in the office of the Department of Public Works, with a duplicate copy on file in the office of the City Clerk and open to public inspection.

Section 10. Beginning in fiscal year 2023-2024, the City Clerk is hereby directed to mail an annual notice to each property before an annual inflation increase will be applied at least thirty days before the effective date of the increase. The notice shall be provided in accordance with Government Code Section 53756.

Section 11. The City Clerk is directed to complete the blanks in Section 3 above; certify the adoption of this Resolution; record this Resolution in the book of the City’s original resolutions; and make a minute of the adoption of the Resolution in the City Council’s records and the minutes of this meeting.

Section 12. This Resolution will become effective immediately upon adoption.

PASSED AND ADOPTED this ____ day of _________, 2022.
__________________________
Michael Detoy, Mayor
ATTEST:
________________________________
Myra Maravilla, City Clerk
122
ORDINANCE NO. ___

AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF HERMOSA BEACH AMENDING SECTIONS 13.12.010 OF THE HERMOSA BEACH

MUNICIPAL CODE RELATING TO ANNUAL SEWER SERVICE CHARGE
The City Council of the City of Hermosa Beach does hereby ordain as follows:

Section 1. Findings
A. On July 12, 2022, the City Council of the City of Hermosa Beach held a public hearing on the annual levy of and proposed increase to the Sewer Service Charge that is used to fund maintenance, operation, servicing and improvements to the City’s sewer collection system;
B. The 2017 Sewer Master Plan estimated that $14.4 million worth of capital improvements to the sever system would be needed over the next ten years. The improvements also include rehabilitation and reconstructing pipes and manholes; C. The levy and increase to the Sewer Service Charge is necessary and appropriate to pay for capital improvements and reserves for the sewer system; D. The Sewer Service Charge is also needed to cover annual operation and maintenance costs. Direct costs of providing the service include staff, rent, utility, and other costs;
E. For purposes of comparing various land uses for lots and parcels, 260 gallons per day is designated as the Equivalent Sewer Unit (ESU).

F. The proposed Sewer Service Charge is in accordance with Article XIIID of the California Constitution (Proposition 218) and as it is codified in the Hermosa Beach Municipal Code, the Code must be updated when the amount of the charge is changed.

Section 2. Section 13.12.010 of Chapter 13.12 of Title 13 of the Hermosa Beach Municipal Code is amended to read as follows:

13.12.010 Charges levied.

An annual sewer service charge is levied upon each parcel of real property in the city of Hermosa Beach for the overall operation, maintenance and servicing of the city-owned sewer system as well as the funds deemed appropriate and necessary to pay for capital improvements and reserves. The charge was adopted in accordance with Article XIIID of the California Constitution (Proposition 218). Beginning July 1, 2015, the amount of the charge for each parcel shall be computed by multiplying one hundred fifteen dollars ($115.00) by the number of equivalent sewage units ("ESUs") for the current land use of the parcel as shown in Section 13.12.030. Beginning July 1, 2016, and each July 1st through July 1, 2020, the sewer service charge shall be increased for inflation by the annual increase in the Consumer Price Index for Urban Wage Earners and Clerical Workers in the Los Angeles-Riverside-Orange County, CA Area (CPI), including all items as published by the U.S. Bureau of Labor Statistics as of March 1st of each year, not to exceed two (2) percent per year. Beginning July 1, 2022, the amount of the charge for 123
each parcel shall be computed by multiplying one hundred thirty two dollars and ninety three cents ($132.93 ) by the number of equivalent sewage units ("ESUs") for the current land use of the parcel as shown in Section 13.12.030. Beginning July 1, 2023, and each July 1st through July 1, 2026, the sewer service charge shall be increased for inflation by the annual increase in the Consumer Price Index for Urban Wage Earners and Clerical Workers in the Los Angeles-Riverside-Orange County, CA Area (CPI), including all items as published by the US Bureau of Labor Statistics as of January 1 of each year, not to exceed five percent (5%) per year.

Section 3. Pursuant to 14 CCR Section 15061(b)(3) this activity is not subject to the California Environmental Quality Act because it can be seen with certainty there is no possibility this activity may have a significant effect on the environment. This is an amendment to the amount of sewer service charge, the revenue from which will fund maintenance, operation, servicing and improvements to the City’s sever collection system Section 4. Pursuant to California Government Code section 36937, this ordinance shall take effect thirty (30) days after its final passage.

Section 5. The City Clerk is directed to certify the passage and adoption of this Ordinance; cause it to be entered into the City of Hermosa Beach’s book of original ordinances; make a note of the passage and adoption in the records of this meeting; and cause it to be published or posted in accordance with California law.

PASSED, APPROVED and ADOPTED this __th day of _________________, 2022 VOTE: AYES:

NOES:

ABSTAIN:

ABSENT:
_______________________________________
MAYOR of the City of Hermosa Beach, California
ATTEST:
___________________________
City Clerk
124
APPROVED AS TO FORM:
___________________________
City Attorney
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127
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129
1 April 28, 2022
Dear Property Owner,
NOTICE IS HEREBY GIVEN that the City Council of the City of Hermosa Beach will hold a public hearing at 6:30 p.m. or soon thereafter on July 12, 2022 to take public testimony and receive any written protests on the annual levy of the Sewer Service Charge that will be used to fund maintenance, operation, servicing and improvements to the City’s sewer collection system, and a proposed increase to the Sewer Service Charge.

The Public Hearing Meeting will be a hybrid virtual/in-person meetings held pursuant to AB361. State and local officials recommend measures to promote social distancing.

IN-PERSON: Council Chambers, 1315 Valley Drive, Hermosa Beach VIRTUAL: Information to join the meeting virtually will be on the City Council’s Agenda posted at the following link. https://www.hermosabeach.gov/our-community/agendas-minutes-video In addition to levying the annual sewer service charge on the property tax rolls, the City of Hermosa Beach proposes to increase the annual Sewer Service Charge to cover the expenses for the overall operation, maintenance, and servicing of the city-owned sewer system as well as the funds deemed appropriate and necessary to pay for capital improvements and reserves for the sewer system. The 2017 Sewer Master Plan estimated that $14.4 worth of capital improvements to the sewer system would be needed over the next ten years (including rehabilitation and reconstructing pipes and maintenance access holes). The charge also covers annual operation and maintenance costs for the sewer system. The direct cost of providing the service, include staff, rent, utilities, and other costs. The baseline for calculating the charge per parcel is a single-family residential lot. The proposed sewer service charge increase is based on the Consumer Price Index (CPI) increase, which this year is 7.6%. The City proposes to cap the Sewer Charge increase at 5% per year. If approved, the proposed charge will appear on your annual property tax bill.

The rate per ESU for 2022/2023 of $132.93 will multiplied by the ESUs for each residential parcel and by water consumption for non-residential to determine the charge for each parcel.

For residential parcels, the ESU and charge is calculated as follows :

CITY OF HERMOSA BEACH – NOTICE OF PUBLIC HEARING ON ANNUAL LEVY OF SEWER

SERVICE CHARGE AND PROPOSED INCREASE TO THE CHARGE TO FUND

MAINTENANCE, OPERATION, SERVICING, AND IMPROVEMENTS
TO THE CITY’S SEWER COLLECTION SYSTEM AND PUBLIC PROTEST HEARING 130
2 Land Use 2021-2022 Annual
Charge (per unit)
Proposed 2022-2023
Annual Charge (per unit)
Amount of
Annual Increase
Single Family $126.60 $132.93 $6.33
Condominiums $126.60 $132.93 $6.33
Multi Family
(Charge is per unit) $75.96 $79.76 $3.80
Vacant Parcels $63.30 $66.47 $3.17

For non‐residential parcels, the ESU is calculated by the following equation:

ESU= [Commercial Water Consumption GPD]/260 GPD (the same GPD as a single-family residential lot).

Commercial Water Consumption information can be found on your water bill. Thus, the ESU will be different for each non‐residential parcel.

Due to the number of parcels in the City of Hermosa Beach that will be subject to the Sewer Service Charge, the charge per parcel cannot be provided in this notice. The actual Parcel Charges (a listing of the Assessor's Parcel Numbers and the amount to be levied on each parcel) is available in the Hermosa Beach City Clerk’s Office in an electronic format.

The list is available for public inspection during normal business office hours (1315 Valley Drive Hermosa Beach, CA 90254).

Because the costs of providing the sewer service may increase over time, beginning July 1, 2022 and each July thereafter for a period of five years, the rate per ESU established for 2022/2023 shall be increased for inflation by the annual increase in the Consumer Price Index for Urban Wage Earners and Clerical Workers in the Los AngelesRiverside-Orange County, CA Area (CPI), including all items as published by the US Bureau of Labor Statistics as of January 1 of each year, not to exceed five percent (5%) per year. For future years, an annual notice will be provided before an annual inflation increase will be applied. After the five-year period, the City may conduct another majority protest hearing to authorize inflation increases for an additional period not to exceed five years.

Any property owner or tenant may file a written protest against the proposed sewer charge or the proposed increase with the City Clerk at any time before the end of the public hearing. The protest must identify the (a) address or Assessor Parcel Number(s) of the property (listed on your Los Angeles County Tax Bill or at https://maps.assessor.lacounty.gov/m/ or contact City staff as indicated below), (b) name and signature of protester, and (c) a clear statement protesting the charge pursuant to this Notice. Only one written protest per parcel will be counted. Written protests must be received by the City Clerk prior to or during the public hearing on July 12, 2022.

Written protests received after the close of the public hearing and protests submitted by telephone, facsimile, email, or other electronic form will NOT be accepted or counted. Postmarks are NOT acceptable. A protest form is included below for convenience.

This protest hearing is being conducted in accordance with Article XIIID of the California Constitution (also referred to as Proposition 218) and other applicable laws. The City’s Engineer has prepared and filed a written report containing a description of each parcel of real property within the City to which the Sewer Service Charges are applicable (the "Identified Parcels") and the amount of the Charges for each such Identified Parcel for fiscal year 2022-2023. A copy of the report is available at Hermosa Beach City Hall. Following the public hearing, the City Council will consider whether to adopt the report and to approve the annual levy and collection of the proposed charge for fiscal year 2022-2023 on the property tax rolls. The City Council will not implement the increased sewer charge if it receives written protests against the proposed increased charge from a majority of the properties subject to the proposed charge by the close of the public hearing. Please note that a protest proceeding is not an election. To ensure transparency and accountability in the protest tabulation, protests shall constitute disclosable public records from and after the time they are received. For additional information about the proposed sewer charge or your Assessor’s Parcel Number, please contact the Public Works Department at (310) 318-0214. 131
3 Questions about filing a protest should be directed to the City Clerk at (310) 318-0203, City of Hermosa Beach, Civic Center, 1315 Valley Drive, Hermosa Beach, California 90254. Office hours are Monday through Thursday, 7:00 a.m. to 6:00 p.m.

Sewer Service Charge Senior Rebate Program.

Per City Ordinance 17-1374, a Rebate program is available for qualified residents. Qualified resident means any Hermosa Beach resident that (1) is at least 65 years of age or is permanently disabled as the result of a physical or mental impairment that substantially limits one or more of the major life activities; and (2) has an Annual Household Gross Income which is $75,000 or under, (3) has paid the charge; and (4) has resided in the dwelling unit for which the rebate is sought. Please visit the City’s website for more information regarding this rebate at https://www.hermosabeach.gov/our-government/finance-department or call with questions at (310) 318-0225.

Myra Maravilla, City Clerk
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CITY OF HERMOSA BEACH SEWER SERVICE CHARGE PROTEST FORM IF YOU DO NOT OBJECT TO THE ANNUAL SEWER CHARGE, NO ACTION IS REQUIRED.

To protest the proposed Sewer Service Charge or increase in the Charge , you may complete this Protest Form, detach it, and mail or deliver it to the City Clerk, City of Hermosa Beach, Civic Center, 1315 Valley Drive, Hermosa Beach, CA 90254. In order for this form to be counted as a valid protest against the proposed sewer charge, this form must be signed by the property owner and received by the City Clerk no later than the end of the public hearing on July 12, 2022. You may also appear at the public hearing and submit a written protest at the hearing. Only one protest is allowed per property.

Assessor’s Parcel No.:

CHECK THE APPLICABLE REASON FOR PROTEST
I protest the proposed annual Sewer Service Charge.

I protest the increase in the annual Sewer Service Charge.

I hereby declare under penalty of perjury that I am the owner or tenant of the above listed property and I am authorized to submit this protest.

Place signature here:

Print property owner name here:

Additional information on the rate changes may be obtained from the Public Works Department (310) 318‐0214. Questions about filing a protest should be directed to the City Clerk at (310) 3180203, City of Hermosa Beach, Civic Center, 1315 Valley Drive, Hermosa Beach, California 90254. Office hours are Monday through Thursday, 7:00 a.m. to 6:00 p.m.
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CITY OF HERMOSA BEACH
Sewer Service Charges
Commencing Fiscal Year 2022/2023
ENGINEER’S REPORT
Submitted by: NV5
April 26, 2022
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Commencing Fiscal Year 2022/2023

TABLE OF CONTENTS
Section Page No.

Introduction 1
Part A – Plans and Specifications 3
City Sewer Improvements 3
Operations, Maintenance and Services 3
Part B – Estimated cost of the Improvements 6
Part C – Charge Calculations and Proposed Charges 7
Part D – Boundary Diagram 12
This report has been prepared and submitted by Jeffrey M. Cooper, NV5.

Jeffrey M. Cooper, RCE 31572
April 26, 2022
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INTRODUCTION
In order to effectively establish a capital improvement program to implement the needed wastewater system improvements, an equitable method of prioritizing projects must be established. In general, sewer facilities having the greatest degree of defects and deterioration at the present time will receive higher priority than those which are in better conditions.

In 1994, an Infrastructure Management Project Report, prepared by ITX, analyzed the City’s sewer network and also recommended a rehabilitation program to address the immediate needs of the sewer network.

In 2008, considering the City’s 85 years old sewer network of concrete and clay pipes, City embarked on the implementation of a Sanitary Sewer Master Plan that updated the Sewer portion of the Infrastructure Management Project Report prepared by ITX in 1994. Building on the work the City had completed through the undertaking of previous studies and projects, the Sewer Master Plan was prepared based upon newly collected data from the 2008 Closed Circuit TV (CCTV) inspection of the entire sewer system. This Sewer Master Plan, dated April 2009 and revised March 2011, listed the existing defects and deficiencies and identified projects for improvements for a 10 year program. At the end of a ten-year rehabilitation program, CCTV inspection of the entire sewer system is typically recommended for monitoring any remaining or newly developed physical deterioration and maintenance problems.

This would allow the City to continue with development and implementation of a cost effective rehabilitation program that will insure the long-term integrity of the sewer system and service to the community.

The City considered bonding for needed sewer improvements, however has decided to adopt a pay-as-you-go method to pay for addressing major repairs and rehabilitation of the sewer system based on the priority set in the Sewer Master plan. In support of this endeavor, the City updated their Sewer Master Plan in 2017.

The 2017 Sewer Master Plan identified 9.76 miles of sewer (out of 37 miles total) that were in need of improvements at that time – with an estimated cost of $14.4 million (in 2017 dollars). At the current pace, the City is on track to complete the remaining sewer improvements within approximately 10 years. This timeline is a function of Public Works staffing and funding levels and has allowed staff to address priority repairs.

It is common for sewer master plans to be updated every 10 years or so, as the system continues to age and deteriorate independent of repair schedule. Staff intends to submit a new CIP request in FY 2026/27 to update the master plan, which is estimated to cost approximately $300,000 and is expected to result in a revised list of priorities.

SUMMARY AND RECOMMENDATIONS
As was previously stated, the City has undertaken rehabilitation work of its sewer system based on programs outlined in previous studies that recommended the City to plan for the eventual replacement of the entire sanitary sewer system. City is estimated to currently have 194,000 lineal feet of sanitary sewer pipes, 880 sewer manholes, one (1) main wastewater pump station and three (3) small beach restroom pumps.

In 2008, Closed Circuit TV (CCTV) inspection of the entire sewer system, that was accessible, was completed and prioritized for repair in the 2009 Sewer Master Plan. Of the 194,000 lineal feet of sanitary sewer pipes in the system, 38,000 lineal feet of sewer pipes were not accessible by CCTV due to obstructions. These pipes are likely to be badly deteriorated considering their age and limited accessibility for routine maintenance. Therefore, these pipes are considered a priority for rehabilitation and repair.
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Again in 2016-2017, CCTV was conducted for the entire sewer system in conjunction with the latest 2017 Master Plan.

The current Master Plan recommends over $14.4 million in improvements over the next ten years.

This Engineer’s Report (“Report”) has been prepared for the City of Hermosa Beach commencing in Fiscal Year 2015/2016 and consists for four (4) parts:

PART A – PLANS AND SPECIFICATIONS
Contains a summary of the improvements within the City to be maintained and the proposed services and activities to be funded by the sewer services charges.

PART B – ESTIMATE OF COST
Identifies the estimated cost of the services and/or maintenance to be provided by the City, including annual service and maintenance expenses; debt service for capital outlays, repairs, rehabilitation or replacement of equipment or facilities; as well as operational and incidental costs and expenses in connection therewith.

PART C – CHARGE CALCULATION AND PROPOSED CHARGES
Outlines the basis on which the annual charges will be calculated for each parcel within the City.

PART D – BOUNDARY DIAGRAM
Contains a Diagram showing the exterior boundaries of the territory within the City of Hermosa Beach subject to annual sewer services charges, which is coterminous with the boundaries of the City of Hermosa Beach. Parcel identification, the lines and dimensions of each lot, parcel and subdivision of land within proposed sewer services boundary described herein are identified and correspond to the Los Angeles County Assessor's Parcel Maps for said parcels as they existed at the time this Report was prepared and shall include all subsequent subdivisions, lot-line adjustments or parcel changes therein. Reference is hereby made to the Los Angeles County Assessor's maps for a detailed description of the lines and dimensions of each lot and parcel of land within the City of Hermosa Beach and subject to the proposed annual sewer services charges to be levied on behalf of the City. 137
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PART A – PLANS AND SPECIFICATIONS
CITY SEWER IMPROVEMENTS1
The sewer improvements within the City of Hermosa Beach for which the City proposes to be responsible for maintenance and operation of the sewer system as well as levy and collect charges to maintain such improvements, includes, but is not limited to, and may be generally described as follows:
 Approximately 194,000 feet of main sewer lines consisting of thefollowing:
o 28,868 linear feet (LF) of 6" sewerlines;
o 149,993 linear feet (LF) of 8" sewerlines;
o 4,204 linear feet (LF) of 10" sewer lines;
o 5,071 linear feet (LF) of 12" sewerlines;
o 1,254 linear feet (LF) of 15" sewerlines;
o 1,150 linear feet (LF) of 18" sewerlines;
o 805 linear feet (LF) of 21” sewer lines; and
o 2,655 linear feet (LF) of 24” sewer lines.
 880 Sewer Manholes
 Four Lift/Pump station: 394 – 21 inch and 2,629 – 24 inch o Three (3) Beach restroom pumps
o The Strand - 34th
The historical plans and specifications for the city-owned sewer improvements are incorporated and contained in the sewer construction plans and specifications for the various sewer segments of the sewer system within the City of Hermosa Beach. These plans and specifications are voluminous and are not bound in this report but by this reference are incorporated and made a part of this report. The specific plans and specifications for the city-owned sewer improvements are on file in Public Works at the City.

OPERATIONS, MAINTENANCE AND SERVICES
The City of Hermosa Beach proposes to collect funds to cover the expenses for the overall operation, maintenance and servicing of the city-owned sewer system as well as funds that may be necessary to pay for capital outlay expenditures including repairs, rehabilitation or replacement of equipment or facilities. The following is a summary of the services and activities associated with the maintenance, operation, servicing and capital outlay expenditures for the City's sewer system. The frequency, extent and/or level of the services and activities identified below may be modified based on available funding and priorities as determined by the City:

Preventive Maintenance
One of the City's primary objectives for assuming responsibility and management of the operation and maintenance of the City's sewer system is to provide a cost-effective and efficient program that will ensure the integrity and long term stability of the sewer system. This is best accomplished by implementing a preventive maintenance program that addresses the entire sewer system. This preventive maintenance should include, but is not limited to, regular inspection of the sewer manholes, pipes, siphons, pump stations and related facilities as well as regular cleaning, repair, and related activities as warranted. These activities are intended to detect and correct potential problems

1 Information from the City of Hermosa Beach Master Plan. 138
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before they develop into major problems. The following is a general summary of those preventive maintenance activities.
 Sewer Line and Manhole Inspection - The interior and exterior of manholes to be inspected (at least once a year) for any structural defects, sewage flow condition, presence of vermin or rodents, deleterious industrial waste, odors, and any signs of unusual settlement around or evidence of debris within the manholes and along sewer alignments.
 Sewer Line Cleaning - Sewer lines will be videoed and cleaned by hydro jet or rodding as needed based on a scheduled that ensures each sewer line is addressed at least every three-five years. The actual frequency of cleaning may vary based on inspection records. Sewer lines known to cumulate grease, garbage grinds, or sand may be addressed more frequency with possible monthly, quarterly, or semi-annual cleaning schedule.

Those areas prone to root growth may be periodically rodded or chemically treated.  Sewage Pump Stations - All pump stations are equipped with telemetry/alarm systems and will be inspected at least once a week. Pumps and motors will be inspected and lubricated, control mechanisms and valves will be checked and adjusted as necessary. Pump station equipment will be repaired or modified as required.
 Gas Trap Manholes and Siphons - Inspected and cleared of any stoppages or flow restrictions on a monthly basis.
 Drop Manholes - Inspected and cleared of stoppages and flow restrictions on variable frequencies based on prior inspection records.
 Vermin and Rodent Control - On an as-needed basis, sewers infested by insects will be chemically treated, and those infested by rodents will be baited.

Capital Outlay, Rehabilitation and Replacement
The City has adopted a pay-as-you-go method to pay for addressing major repairs and rehabilitation of the sewer system on a priority basis. However, in addition the City plans to develop and implement a long-term replacement and refurbishment program that will ensure not only the short term integrity of the sewer system, but also the longterm integrity and continue service to the community. As the city's sewer collection system ages, the risk of failure will ultimately increase due to deterioration, collapse, blockage, excessive inflow and infiltration, overflow, and other potential service interruptions. Therefore, while the scheduling of major repairs, rehabilitation projects and replacement projects will ultimately be implemented based on available funding, highest priority will be given to structural deficiency. However, by developing a long-term replacement and refurbishment program with the goal of eventually addressing the entire system, the City may also address hydraulic deficiency in addition to the structural deficiency.

Sewer System Management
 Mapping - As-built plans of the sewer facilities will be maintained by the City. Data on the plans, such as system locations and alignment, pipe material, size, etc., will be maintained and stored electronically by the City. These maps will be available and utilized by the field crews for work scheduling and responding to emergencies, and will be updated to reflect any changes in the system. 139
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 Work Scheduling - Field crew activities will be recorded and tracked by the City utilizing various forms including, but not limited to service requests, cleaning reports, sewer maintenance daily reports, overflow reports forms, project work orders, etc.

Revenue and Expenditures
The City collects an average of approximately $1.1 million annually from the sewer fee. Since 2015, the City has spent approximately $415,000 on average for operations/maintenance – including emergency repairs, contracted services for cleaning and video inspections, and personnel. The remainder of the funds are then primarily used to advance design/construction of the recommendations outlined in the Sewer Master Plan.

In fiscal year (FY) 2021-22, the City is completing Phase 1 of CIP 421 (sewer lining and point repairs) at an estimated cost of $478,535. In FY 2022-23, the City will complete Phase 2, which will include 0.8 miles of sewer repair and other point repairs at an estimated cost of approximately $2.5 million, and will bring completion up to approximately 39% of the recommended improvements per the 2017 Master Plan. 140
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PART B – ESTIMATED COST OF THE IMPROVEMENTS
The net amount to be charged on the lots or parcels within the City is based on an initial estimate of the annual cost and expenses for the maintenance, operation, servicing of the City's existing sewer system improvements as well as the funding deemed appropriate and necessary for future capital improvements and reserves (Replacement funding). It was originally estimated that sewer capital improvements are needed at $14.4 million for the current planning period.

USE OF REVENUE
O & M/year
(range)
$375,000 - $500,000
Available for Improvement
Financing / Year $675,000 - $800,000
$ Charge/1 ESU
(Single Family Resident)
$132.93/year
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PART C –CHARGE CALCULATION AND PROPOSED CHARGES
The sewer service charge for 2022/2023 is being reestablished by the City. The charge multiplied by the Equivalent Sewer Units assigned to each parcel will be the charge for each parcel. The Equivalent Sewer Unit (ESU) determination for each parcel is described below.

LAND USE ESU
Single Family 1.0
Condominiums 1.0
Multi Family 0.6
Sewage Generation Factors
The City of Hermosa Beach updated their sanitary sewer master plan in April 2009, March 2011, and again in June 2017.

A numeric relationship between the various lots and parcels is necessary for the allocation of the costs of sewer maintenance among the lots and parcels. It is customary to relate the various land uses to the single family residential lot which is established as one Equivalent Sewage Unit (ESU), and all other lots and parcels are related proportionally to the single family residential lot. Based on sewage generation rates, a typical single family lot generates 260 gallons per day in Los Angeles County2. Therefore, for purposes of comparison of the various land uses for lots and parcels, 260 gallons per day is designated as the equivalent of 1 ESU.

Non-residential Land Uses
The ESU for various non-residential land uses is calculated by the following equation:

ESU = [Commercial Water Consumption GPD]/260 GPD per SFRU Single family residential units will be charge at 1.0 ESU per parcel, the multi-family residential units will be charged at 0.6 ESU per parcel and condominiums at 1.0 ESU per parcel as they are similar to single family residents in use.

For the non-residential, it was allocated by water consumption values for all of Hermosa Beach from information provided by California Water Services Company annually. Vacant parcels of any use are charged 0.5 ESU. 2West Hollywood Sewer Charge Report.
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Government Facilities and Parcels
There are several parcels that receive sewer service that are owned and operated by local government. Proposition 218 requires that each parcel not pay more than the proportional cost of providing the service. Therefore, because these government parcels use the sewer service, they are included in the computation of the charge and are charged.

CALCULATION OF THE CHARGE
The sewer service charge is based on the direct cost of providing the service. These costs include staff, rent, utilities, and other costs as needed for sewer repair and improvements as described earlier in this report.

The following table shows the percentage increase of the sewer service charge each year since inception:

For fiscal year 2022-2023, it is proposed that a not-to-exceed CPI increase of 5% be approved. The new charge for fiscal year 2022-2023 is $132.93/ESU.

Due to the pandemic, staff did not move forward with reinstating the five-year term for applying the CPI to the fee in FY 2021-22. The attached table details the CPI since 2016, and the annual increases that have been applied each year. With the exception of 2016, the annual increase has lagged behind actual CPI, but has helped the sewer fee keep up with corresponding rises in construction cost due to inflation and supply chain disruptions. This year’s CPI is significant at 7.6% - hopefully this is short-term and inflation subsides in the coming months.

ANNUAL INCREASES
Because the costs of providing the sewer service may increase over time, beginning July 1, 2023 and each July thereafter, the charge per ESU established in 2022-2023 shall be increased by the annual increase in the Consumer Price Index for Urban Wage Earners and Clerical Workers in the Los Angeles-Long Beach-Anaheim (this used to be referred to as Los Angeles-Riverside-Orange County, it is a continuous index linked to the previous index), CA Area (CPI), including all items as published by the US Bureau of Labor Statistics as of January 1 of each year, not to exceed five percent (5%) per year. The annual increases can only be authorized for a five year period. To increase the charge after the initial five year period, would require a new Proposition 218 hearing. 143
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PROPOSITION 218 CONSIDERATIONS
Proposition 218, which the voters of the State of California passed on November 5, 1996, contains requirements for the imposition of a fee or charge for property related services. Requirements for fees and charges are contained in Section 6 of Article XIII D.

Paragraph (b) describes the requirements for new, existing, or increased fees and charges, as:
(1) Revenues shall not exceed the funds required to provide the service. (2) Revenues shall not be used for any other purpose.
(3) The amount of the fee or charge imposed upon any parcel or person as an incident of property ownership shall not exceed the proportional cost of the service attributable to theparcel. (4) No fee or charge may be imposed unless the services is actually used by or immediately available to the owner of the property in question.
(5) No fee or charge shall be imposed for general governmental services, i.e., police, ambulance, library, where the service is available to the public at large in substantially the same manner as it is to theproperty owners.

This report and recommended charges complies with all five of these requirements.

1. Revenues generated by this charge will not exceed funds required to provide sewer services and shall not be used for any other purpose, besides what has been describedherein.

2. The sewer charge is the proportional cost of provided service to the parcels in the City and the charge is for actual use or is immediately available to the property in question.

Due to the number of parcels in the City of Hermosa Beach that will be subject to the Sewer Service Charge, the Parcel Charges (a listing of the Assessor's Parcel Numbers to be levied the proposed charge amounts) is not contained in this Report, but will be filed with the City Clerk in an electronic format prior to the public hearing regarding the levy and collection of the charges for Fiscal 2022/2023. The proposed Parcel Charge Roll, after being filed with the City Clerk, shall be available for public inspection in the City Clerk's Office during normal business office hours. However, the following tables provide a summary of the estimated ESUs by land use anticipated for Fiscal Year 2022/2023, per the County's assigned land use classification of each parcel within the City that was available at the time this Report was prepared.
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Parcel Code Land Use Description Total Parcels Total ESU's 0100 1 Unit 2880 2880
0101 1 Unit, Pool 78 78
0103 1 Unit, Pool and Misc. 31 31
0104 1 Unit, Therapy Pool 165 165
0106 1 Unit 2 2
0107 1 Unit 1 1
0108 1 Unit 9 9
0109 1 Unit, Other Improvements 9 9
010C 1 Unit, Condominium 1566 1566
010D 1 Unit, Planned Community 102 102
010E 1 Unit, Condo Conversion 103 103
010V Vacant Residential 61 30.5
0110 High Value Residence 46 46
0111 High Value Residence with Pool 5 5
0113 High Value Residence with Pool and misc 2 2
0114 High Value Residence with Therapy Pool (spa) 2 2
0120 1 Unit, Townhouse 1 1
012C Condominium - Townhouse 29 29
01DC 1 Unit, Condominium 65 65
0200 2 Units, 1-4 Stories 823 1181.8
0201 2 Units, 1-4 Stories, Pool 6 8
0202 2 Units, 1-4 Stories, Pool 1 2
0203 2 Units, Therapy Pool 1 2
020C 1-4 Units, Condominium 1 2
020V 2 Units, Vacant 1 0.5
0300 3 Units, 1-4 Stories 150 267.6
0400 4 Units, 1-4 Stories 152 364.8
0500 5+ Units, 1-4 Stories 160 790.8
0501 5+ Units, 1-4 Stories, Pool 7 379.8
0900 Mobile Home Park 3 48.6
Total Parcels 6,462
Total ESU's 8,174.4
Residential Parcel Breakdown by Land Use
EXAMPLES OF ESUs BY LAND USE - Residential
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Parcel Code Land Use Description Total Parcels Total ESU's 100V COMMERCIAL 22 5.3
1100 STORES 85 130.5
1102 STORES 2 15.7
1200 STORE COMBINATION 18 42.1
1210 STORE COMBINATION 30 39.5
1212 STORE COMBINATION 2 11.9
1340 DEPARTMENT STORES 1 0.1
1400 SUPERMARKETS 1 32.8
1420 SUPERMARKETS 2 1.2
1500 SHOPPING CENTERS (NEIGHBORHOOD, COMMUNITY) 10 73.3 1700 OFFICE BUILDINGS 58 11.5
1702 OFFICE BUILDINGS 4 2.7
1703 OFFICE BUILDINGS 5 6.0
170C OFFICE BUILDINGS 69 3.2
17T0 OFFICE BUILDINGS 1 2.1
1810 HOTELS & MOTELS 1 24.3
181C HOTELS & MOTELS 102 28.9
1820 HOTELS & MOTELS 2 6.5
1830 HOTELS & MOTELS 3 66.1
1900 PROFESSIONAL BUILDINGS 3 2.6
1902 PROFESSIONAL BUILDINGS 1 2.7
1910 PROFESSIONAL BUILDINGS 3 1.6
1920 PROFESSIONAL BUILDINGS 1 1.5
2100 RESTAURANTS, COCKTAIL LOUNGES 26 86.2
2102 RESTAURANTS, COCKTAIL LOUNGES 1 11.6
2110 RESTAURANTS, COCKTAIL LOUNGES 2 7.1
2120 RESTAURANTS, COCKTAIL LOUNGES 1 2.2
2300 BANKS SAVINGS & LOAN 4 20.6
2500 SERVICE STATIONS 2 0.7
2600 AUTO, RECREATION EQPT, CONSTRUCTION EQPT, SALES & SERVICE 26 10.9 2630 AUTO, RECREATION EQPT, CONSTRUCTION EQPT, SALES & SERVICE 1 16.7 2670 AUTO, RECREATION EQPT, CONSTRUCTION EQPT, SALES & SERVICE 1 0.6 2700 PARKING LOTS 47 6.1
300V INDUSTRIAL 5 4.5
3100 LGT MANF.SM.EQPT.MANUF SM.SHPS INSTR. PRNT PLNTS 24 6.4 3300 WAREHOUSING DISTRIBUTION, STORAGE 2 0.3
6400 CLUBS, LODGE HALLS, FRATERNAL ORGANIZATIONS 2 0.5
7100 CHURCHES 8 13.8
7200 SCHOOLS (PRIVATE) 4 3.9
7400 HOSPITALS 2 17.4
7500 HOMES FOR AGED & OTHERS 1 0.6
8100 UTILITY COMMERCIAL AND MUTUAL: PUMPING PLANTS STATE ASSESSED PR 14 115.8 8800 GOVERNMENT PARCEL 39 60.4
8833 GOVERNMENT PARCEL 1 23.6
8841 GOVERNMENT PARCEL 19 11.2
Total Parcels 679.0
Total ESU's 933.3
Non-Residential Parcel Breakdown by Land Use
EXAMPLES OF ESUs BY LAND USE - Non-Residential
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PART D – BOUNDARY DIAGRAM
The parcels within the Sewer Service Charge Area consist of all lots, parcels and subdivisions of land within the City of Hermosa Beach. A copy of the Boundary Diagram is provided below.

CITY OF HERMOSA BEACH BOUNDARY DIAGRAM
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NV5
NV5
163 Technology Drive, Suite 100
Irvine, CA 92618
(949) 585-0477
www.nv5.com
Jeffrey M. Cooper, PE
Vice President, NV5
(949) 585-0477
[email protected]
148
From: Ann Yang
To: Myra Maravilla; Reanna Guzman
Cc: Suja Lowenthal; Joseph SanClemente; Andrew Nguyen
Subject: FW: City Council - Question/Comment Residential Parcel Sewage rate increase Date: Tuesday, July 12, 2022 3:22:59 PM
FYI
From: Jill Hewes <[email protected]>
Sent: Tuesday, July 12, 2022 3:20 PM
To: City Council <[email protected]>; Suja Lowenthal <[email protected]>; Ann Yang <[email protected]>
Subject: City Council - Question/Comment Residential Parcel Sewage rate increase Good afternoon,
I apologize I missed the 3pm deadline to submit a comment for your consideration regarding the Public Hearing for to increase to the Residential Parcel Sewage Rates.

I would like to request that you do not vote for the increase. I believe that the current rates and the increase are not equitable and need to be reviewed. I would propose the City of Hermosa Beach consider a user’s fee based on the water consumption for each unit and the number of drains including the number of toilets, showers/baths, and sinks rather than each single-family home, condominium, or multi family units and commercial properties.

Currently I pay the same as the homes surrounding me. I use 1 CCF of water each month have one toilet, one shower and two sinks, my next-door neighbors have 3 toilets, 5 sinks, 3 showers and most likely use 4 times the water. I believe a fee on the amount of water you use would an equitable way to determine the sewage tax.

Thank you for your time.

Jill Hewes
126 Monterey Blvd.

Hermosa Beach Ca. 90254
310-279-6751
Homeowner
149
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City of Hermosa Beach
Staff Report
City Hall
1315 Valley Drive
Hermosa Beach, CA 90254
Staff Report
REPORT 22-0409
Honorable Mayor and Members of the Hermosa Beach City Council Regular Meeting of July 12, 2022

PUBLIC HEARING TO REVIEW DELINQUENT SOLID WASTE

COLLECTION (REFUSE) CHARGES FOR CONSIDERATION OF

PLACING SAID CHARGES ON THE PROPERTY TAX ROLLS AS

A SPECIAL ASSESSMENT AFFECTING ONLY THOSE PROPERTIES WITH REFUSE BILLS DELINQUENT AS OF MARCH 31, 2022
(Environmental Programs Manager Douglas Krauss)
Recommended Action:

Staff recommends City Council:

1. Receive testimony from affected property owners regarding delinquent refuse bills; and

Executive Summary:

Per Hermosa Beach Municipal Code Section 8.12.36, the City shall assess a fee for the collection of garbage, rubbish, or other refuse. In the event that the owner of record fails to pay the fees for such collection, the City may place a special assessment on the property. Such special assessment is processed through the Los Angeles County Assessor in cooperation with the City’s franchised waste hauler, Athens Services.

Background:

On March 26, 2013, City Council approved an exclusive Integrated Solid Waste Collection Franchise Agreement with Athens Services for a term of eight years beginning July 1, 2013 and ending June 30, 2021. On March 31, 2021, the City exercised its option to extend the agreement for 24 months to June 30, 2023. In April 2022, Athens provided the City with a list of delinquent accounts for the previous year, which may be subject to a special assessment on the property owners’ tax bill.

Pursuant to Section 8.12.36(A)(5) of the Municipal Code, the City Manager shall direct a notice to the property owner where unpaid refuse collection charges are pending. The notice shall indicate the time and place for a hearing before an Administrative Appeals Board to review all unpaid charges and make a recommendation to City Council. The Administrative Appeals Board hearing was held via City of Hermosa Beach Page 1 of 3 Printed on 7/7/2022
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Staff Report
REPORT 22-0409
make a recommendation to City Council. The Administrative Appeals Board hearing was held via teleconference on June 8, 2022 and a recommendation to review all unpaid charges is now directed to the City Council.

Past Council Actions
Meeting Date Description
March 23, 2013 City Council approved an exclusive Integrated Solid Waste Collection Franchise Agreement with Athens Services
Discussion:

In April 2022, Athens Services provided a list of properties with unpaid refuse collection fees as of March 31, 2022 (Attachment 1). In accordance with procedures outlined in the Hermosa Beach Municipal Code, notices were sent to affected property owners advising them of the opportunity to appear before the Administrative Appeals Board to dispute unpaid charges at a teleconference held on June 8, 2022 (Attachment 2).

The attached list of properties was updated following the hearing and the Administrative Appeals Board recommends that the properties remaining on the list have the delinquent charges added to their property tax bills as a special assessment. Notices were sent to the property owners advising them of the opportunity to appear before the City Council at the Public Hearing scheduled on July 12, 2022 to appeal the matter prior to the City proceeding with the special assessment.

The attached Resolution (Attachment 3) requests the County Assessor post delinquent refuse charges on the property tax bill as a special assessment. Exhibit "A" of the attached resolution will be modified by Athens to delete any delinquent refuse charges which are paid within ten days following the hearing as provided for by Section 8.12.360(A)(6) of the Municipal Code.

To compensate the City for the administrative costs incurred in the collection of delinquent refuse bills via a special assessment, each delinquent refuse bill would be increased by $14.00 per the adopted Master Fee Schedule. Each delinquent refuse bill would also be increased by an amount not to exceed the actual cost incurred by the County of Los Angeles, and charged to the City of Hermosa Beach, for placing the delinquent refuse bills on the property tax roll via a special assessment.

General Plan Consistency:

This report and associated recommendations have been evaluated for their consistency with the City’s General Plan. Relevant policies are listed below:

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Sustainability and Conservation Element
Goal 6. Hermosa Beach is a low or zero-waste community with convenient and effective options for recycling, composting, and diverting waste from landfills.

Policy:
· 6.1 Franchise Agreements. Ensure waste franchise agreements and program offerings provide progressively higher rates of waste diversion.

Fiscal Impact:

The fiscal impact to the City associated with the recommended action includes the City’s charges of $14 per delinquent account to defray staff administrative costs and Los Angeles County Assessor costs of approximately $62.50. For this year’s liens, the City would collect approximately $700 in total fees.

Attachments:

1. List of Properties

2. Notice of Hearing

3. Draft Resolution
Respectfully Submitted by: Doug Krauss, Environmental Programs Manager Noted for Fiscal Impact: Viki Copeland, Finance Director Approved: Suja Lowenthal, City Manager
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SERVICE ADDRESS SERVICE CITY STATE ZIP PARCEL TOTAL BALANCE CITY FEE COUNTY FEE* TOTAL LIEN BALANCE 1882 VALLEY PARK AVE HERMOSA BEACH CA 90254 4183021010 138.07 $14.00 $1.25 153.32 925 9TH ST HERMOSA BEACH CA 90254 4186004012 229.43 $14.00 $1.25 244.68 1235 2ND ST HERMOSA BEACH CA 90254 4186023012 262.69 $14.00 $1.25 277.94 216 31ST ST HERMOSA BEACH CA 90254 4181020006 76.36 $14.00 $1.25 91.61 565 20TH ST HERMOSA BEACH CA 90254 4183024015 255.18 $14.00 $1.25 270.43 504 25TH ST HERMOSA BEACH CA 92542 4182025023 194.33 $14.00 $1.25 209.58 1076 7TH ST HERMOSA BEACH CA 90254 4186014018 329.38 $14.00 $1.25 344.63 655 9TH ST HERMOSA BEACH CA 90254 4187027042 525.07 $14.00 $1.25 540.32 928 MANHATTAN AVE HERMOSA BEACH CA 90254 4187008035 76.85 $14.00 $1.25 92.10 942 15TH ST HERMOSA BEACH CA 90254 4185008053 241.74 $14.00 $1.25 256.99 454 HOLLOWELL AVE HERMOSA BEACH CA 90254 4160024010 191.52 $14.00 $1.25 206.77 302 HOPKINS AVE HERMOSA BEACH CA 90254 4186021013 198.40 $14.00 $1.25 213.65 107 MANHATTAN AVE HERMOSA BEACH CA 90254 4188012063 173.93 $14.00 $1.25 189.18 255 28TH ST HERMOSA BEACH CA 90254 4181022042 313.24 $14.00 $1.25 328.49 1622 BAYVIEW DR HERMOSA BEACH CA 90254 4183014023 37.12 $14.00 $1.25 52.37 1011 MONTEREY BLVD HERMOSA BEACH CA 90254 4187009059 90.78 $14.00 $1.25 106.03 245 30TH PL HERMOSA BEACH CA 90254 4181021015 63.76 $14.00 $1.25 79.01 2626 MANHATTAN AVE UNIT 1 HERMOSA BEACH CA 90254 4181024041 44.08 $14.00 $1.25 59.33 941 3RD ST HERMOSA BEACH CA 90254 4186019019 876.23 $14.00 $1.25 891.48 934 MANHATTAN AVE HERMOSA BEACH CA 90254 4187008036 617.02 $14.00 $1.25 632.27 940 8TH PL HERMOSA BEACH CA 90254 4186009026 292.57 $14.00 $1.25 307.82 810 MANHATTAN AVE HERMOSA BEACH CA 90254 4187008025 38.22 $14.00 $1.25 53.47 707 6TH ST HERMOSA BEACH CA 90254 4187033023 160.50 $14.00 $1.25 175.75 1137 LOMA DR HERMOSA BEACH CA 90254 4187011038 37.44 $14.00 $1.25 52.69 1108 1ST PL HERMOSA BEACH CA 90254 4186028002 144.11 $14.00 $1.25 159.36 833 CYPRESS AVE HERMOSA BEACH CA 90254 4187014019 209.18 $14.00 $1.25 224.43 2115 THE STRAND HERMOSA BEACH CA 90254 4182004003 38.22 $14.00 $1.25 53.47 207 MANHATTAN AVE HERMOSA BEACH CA 90254 4188008050 209.18 $14.00 $1.25 224.43 358 28TH ST HERMOSA BEACH CA 90254 4181023040 181.40 $14.00 $1.25 196.65 1070 8TH PL HERMOSA BEACH CA 90254 4186010010 299.33 $14.00 $1.25 314.58 1209 1ST ST HERMOSA BEACH CA 90254 4186028021 132.59 $14.00 $1.25 147.84 440 30TH ST HERMOSA BEACH CA 90254 NA 76.44 $14.00 $1.25 91.69 2705 MORNINGSIDE DR HERMOSA BEACH CA 90254 4181023039 198.11 $14.00 $1.25 213.36 131 MONTEREY BLVD A-B HERMOSA BEACH CA 90254 4188013052 131.12 $14.00 $1.25 146.37 262 27TH ST HERMOSA BEACH CA 90254 4181024023 876.23 $14.00 $1.25 891.48 2300 OZONE CT HERMOSA BEACH CA 90254 4182016038 73.74 $14.00 $1.25 88.99 2410 PALM DR HERMOSA BEACH CA 90254 4182011022 822.69 $14.00 $1.25 837.94 2452 SILVERSTRAND AVE HERMOSA BEACH CA 90254 4182015019 441.64 $14.00 $1.25 456.89 136 28TH ST HERMOSA BEACH CA 90254 4181026015 448.14 $14.00 $1.25 463.39 18 MEYER CT HERMOSA BEACH CA 90254 4186029003 76.43 $14.00 $1.25 91.68 1003 PROSPECT AVE HERMOSA BEACH CA 90254 4186001027 2,030.49 $14.00 $1.25 2,045.74 1016 PROSPECT AVE HERMOSA BEACH CA 90254 4161027040 118.48 $14.00 $1.25 133.73 528 LOMA DR HERMOSA BEACH CA 90254 4188018018 370.77 $14.00 $1.25 386.02 154
650 9TH ST HERMOSA BEACH CA 90254 4187028040 178.70 $14.00 $1.25 193.95 1306 CORONA ST HERMOSA BEACH CA 90254 4185016003 281.94 $14.00 $1.25 297.19 161 MONTEREY BLVD HERMOSA BEACH CA 90254 4188013061 131.97 $14.00 $1.25 147.22 2405 MANHATTAN AVE HERMOSA BEACH CA 90254 4182011023 883.30 $14.00 $1.25 898.55 840 7TH ST HERMOSA BEACH CA 90254 4186013006 536.59 $14.00 $1.25 551.84 930 15TH ST HERMOSA BEACH CA 90254 4185008038 198.02 $14.00 $1.25 213.27 217 30TH ST HERMOSA BEACH CA 90254 4181020005 47.68 $14.00 $1.25 62.93 * Based on addition of County fee of $50 divided by the number of accounts (50) plus $.25 per parcel fee 155
Easy Reader
Run Date: June 30, 2022 DISPLAY
Acct: 7010-2110

NOTICE OF HEARING
Delinquent Solid Waste Collection (Refuse) Bills
NOTICE IS HEREBY GIVEN that the City Council of the City of Hermosa Beach shall hold a public hearing on Tuesday, July 12, 2022, to consider the following:

Review delinquent solid waste collection (refuse) bills for the purpose of ordering said delinquent charges be placed on the property tax bill as a special assessment. The assessment would affect only those properties with solid waste collection bills delinquent as of March 31, 2022. (City Manager's Office, Tel: 310-750-3603) SAID PUBLIC HEARING shall be held at 6:30 P.M., or as soon thereafter as the matter may be heard at the City Council meeting which can be accessed in-person or via instructions on the agenda found on the City’s website: https://www.hermosabeach.gov/our-community/agendasminutes-video ANY AND ALL PERSONS interested are invited to participate and speak at this hearing at the above time and place. Written comments of interested parties should be submitted to the City Manager’s department in care of City Hall at 1315 Valley Drive, Hermosa Beach, CA 90254 or emailed to [email protected]. All written testimony will be accepted prior to or at the scheduled time on the agenda for the matter.

FOR FURTHER INFORMATION, please contact the departments listed above. A copy of the staff report(s) in the City Council packet will be available for public review at the City’s website (www.Hermosabeach.gov) 72 hours prior to the meeting time.

MYRA MARAVILLA
City Clerk
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WHEREAS, Section 38790.1 of the California Government Code authorizes cities to collect delinquent refuse bills via a special assessment to be collected with county taxes; and, WHEREAS, the City Council adopted Ordinance No. 86-840 which provides for collection of delinquent refuse bills in accordance with California Government Code Section 38790.1; and, WHEREAS, in accordance with Ordinance No. 86-840, property owners have ten days from the date of the hearing to pay the delinquent refuse bill to avoid the special assessment;

NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF HERMOSA BEACH DOES HEREBY RESOLVE AS FOLLOWS:

Section 1. Each delinquent refuse bill shall be increased by an amount not to exceed the actual costs incurred by the County of Los Angeles, and charged to the City of Hermosa Beach for placing the delinquent refuse bills on the property tax roll via a special assessment.

Section 2. Each delinquent refuse bill shall be increased by fourteen dollars ($14.00) to compensate the City of Hermosa Beach for the administrative costs incurred by collecting delinquent refuse bills via a special assessment.

Section 3. The list of properties and the amount to be collected, attached as Exhibit "A,” shall be forwarded to the county assessor for posting on the tax bill as a special assessment.

Exhibit "A" may be modified by the City Manager to delete those parcels where delinquent refuse charges are paid within ten (10) days following the City Council hearing.

RESOLUTION NO. 22-XXXX

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HERMOSA BEACH

AUTHORIZING AND DIRECTING THE COUNTY ASSESSOR TO INCLUDE

DELINQUENT REFUSE BILLS FROM ARAKELIAN ENTERPRISES (ATHENS) TO THEIR EXISTING FUND NUMBER 168.87 (HERMOSA REFUSE-2) AS A SPECIAL

ASSESSMENT TO BE COLLECTED AT THE SAME TIME AND IN THE SAME MANNER AS COUNTY TAXES.
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PASSED, APPROVED and ADOPTED this 12th day of July, 2022. ____________________________________________________________________ PRESIDENT of the City Council and MAYOR of the City of Hermosa Beach, California ATTEST: APPROVED AS TO FORM:
____________________________ ____________________________ City Clerk City Attorney
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City Council Hybrid Meeting
07-12-22 17:00
Agenda Name Comments Support Oppose Neutral
b) REPORT 22-0401 AWARD OF CONTRACT FOR PROJECT

MANAGEMENT SERVICES FOR DEVELOPMENT OF A PARKS

MASTER PLAN TO CATALYST CONSULTING
(Community Resources Manager Lisa Nichols)
1 0 1 0
Sentiments for All Agenda Items
The following graphs display sentiments for comments that have location data. Only locations of users who have commented will be shown.

Overall Sentiment
Agenda Item: eComments for b) REPORT 22-0401 AWARD OF CONTRACT FOR PROJECT MANAGEMENT SERVICES FOR

DEVELOPMENT OF A PARKS MASTER PLAN TO CATALYST CONSULTING (Community Resources Manager Lisa Nichols)
Overall Sentiment
dean francois
Location:

Submitted At: 3:16pm 07-11-22
Dear mayor and city council:

I am extremely disappointed that this proposed study has reached this far on our Agenda without discussion. We discussed this at your budget session and thought we would consider eliminating the need to go out for a request for proposal (RFP) on a contract.

When you hear people complain about wasted City spending on studies by the city manager, this is the type of thing that those critics are referring to. It is not necessarily the city manager that is at fault, it is this city council where the buck should stop!
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I am opposed to spending $105,000 for this contract. I am opposed to it going to the recommended consultant.

While I have nothing against who it is being awarded to, it was the only valid reply to the RFP. Furthermore it is a startup consulting firm newly established by someone who recently retired from the city of Torrance.

This task should be completed by City staff. It is estimated we are to pay the consultant $100 an hour for 10 hours a week. Staff could do it on an as-needed basis and if it's only 5 hours a week it will just take longer and our Parks Master Plan will be completed and should be completed by City staff.

We should not be funding the coffers of retired city employees instead of using and utilizing our own in-house resources to do the job. Furthermore we have other Parks issues that need to be addressed such as the bathrooms. All of this should be done by the same city staff without duplication and without another proposed study that will most likely be coming to you soon.

We do not need consultants, we need staff that already knows our city and knows what needs to be done.

THANKS
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City of Hermosa Beach
Staff Report
City Hall
1315 Valley Drive
Hermosa Beach, CA 90254
Staff Report
REPORT 22-0421
Honorable Mayor and Members of the Hermosa Beach City Council Regular Meeting of July 12, 2022

ADOPTION OF ECONOMIC DEVELOPMENT STRATEGY
(Continued from June 14, 2022)
(Community Development Director Jeannie Naughton)
Recommended Action:

Staff recommends City Council:

1. Receive a staff presentation and public comments;

2. Approve a resolution (Attachment 1) adopting an Economic Development Strategy; and

3. Direct staff to begin work on identified first year implementation priorities.

Executive Summary:

At its April 28, 2020 meeting, City Council approved the creation of the Economic Development Committee with a two-year sunset date. Once formed, the earliest actions of the committee were to form an Economic Development Stakeholders Advisory Working Group, comprised of business representatives and commercial property owners, and to discuss urgent matters related to the pandemic. Soon after, the committee directed development of an Economic Development Strategy as specified in the Governance Element of PLAN Hermosa.

On May 2, 2022, the Economic Development Committee held its final meeting at which the committee considered, and approved, the Economic Development Strategy. The proposed strategy is hereby presented for final adoption by the City Council.

Background:

The Economic Development Strategy is the result of two years of collective efforts by the Economic Development Committee, Stakeholders Advisory Working Group, Community Development Department staff, and City Manager’s Office to identify Economic Development objectives and actions. Over the course of the last two years, the Economic Development Committee met monthly and the Stakeholders Advisory Working Group met twice per month to explore and discuss Hermosa Beach business-related topics.

An Economic and Market Study (Attachment 4) was prepared to inform the Economic Development City of Hermosa Beach Page 1 of 5 Printed on 5/25/2023
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Committee and Stakeholders for preparation of the Economic Development Strategy.

The resulting Economic Development Strategy (Attachment 2) includes 30 strategic actions. These actions include steps that the City can take to enhance Hermosa Beach and strengthen the local economy through beautification; code changes; and other pro-active steps to encourage success and help our business partners as they serve and enhance quality of life in our community.

Past City Council, Commission, and Committee Actions
Meeting Date Description
March 4, 2020 A joint meeting of the City Council and Planning Commission was held to discuss a vision for the Downtown District, among other topics. At that meeting, it was suggested that a
subcommittee be formed, comprised of two City
Councilmembers and two Planning Commissioners to focus
on Economic Development.

April 21, 2020 Planning Commission selected Peter Hoffman and David Pedersen to be appointed as Planning Commission
representatives to the proposed committee.

April 28, 2020 City Council established the Economic Development Committee and selected Mary Campbell and Michael Detoy
to be appointed as City Council representatives, with a twoyear sunset date.

June 1, 2020 Economic Development Committee held its first monthly meeting to begin work on short-term economic recovery goals and long-term Economic Development goals to benefit the Downtown and citywide business districts. At the first
meeting, the Economic Development Committee determined
that a Stakeholders Advisory Group be formed to represent a variety of businesses and commercial districts.

September 28, 2021 City Council Received a One-Year Progress Report on the Economic Development Committee and Economic
Development Strategy initial actions approved.

May 2, 2022 Economic Development Committee held its final meeting at which the committee considered, and approved, the
Economic Development Strategy.

Analysis:

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strategic actions in the Economic Development Strategy, including 10 priorities for implementation in the first year. The strategic actions are divided into five categories: Citywide Beautification; Downtown; Municipal Code Amendments; Business Outreach; and City Economic Development work program.

The Economic Development Strategy is a long-term plan, with strategic actions divided into shortterm (1st year), mid-term (2-3 years) or long-terms (3+ years) implementation. If approved by City Council, the Economic Development Strategy would become the work plan for implementation, beginning with the identified action priorities. A list of Economic Development Strategy First-Year Implementation Priorities is included as Attachment 3.

Implementation work would be completed by staff, the Hermosa Beach Chamber of Commerce and Visitors Bureau, and occasionally with consultant assistance as described the Economic Development Strategy. The Economic Development Strategy includes an action to report to the City Council twice annually to monitor progress, prioritize actions, and consider new opportunities. This biannual report would ensure that the Council and community are updated on Economic Development Strategy implementation.

General Plan Consistency:

PLAN Hermosa, the City’s General Plan, was adopted by the City Council in August 2017. The Economic Development Strategy supports several PLAN Hermosa goals and policies listed below.

Governance Element
Goal 6. A broad-based and long-term economic development strategy for Hermosa Beach that supports existing businesses while attracting new business and tourism.

Policies:
· 6.1 Long-term economic development. Support the development and implementation of long-term economic development strategies that seek to establish and keep new businesses and a strong middle class in Hermosa Beach over the decades to come. · 6.2 Regional presence. Encourage economic development strategies that will make Hermosa Beach a driving force and jobs center behind the regional economy of the South Bay region. · 6.3 Diversified economy. Encourage economic development strategies that allow the city to move beyond reliance on its two main industries - accommodation and food service and retail trade - and transform itself to a mature mix of economic activity and job opportunities. · 6.4 Business support. Support the Chamber of Commerce, retailers, tourist service businesses, artists, and other agencies to develop an aggressive marketing strategy with implementation procedures.
· 6.5 Creative economy. Prioritize strategies that will create an economy full of diverse talents, trades and goods for the city. For long lasting economic success, a range of services, arts, City of Hermosa Beach Page 3 of 5 Printed on 5/25/2023
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trades and goods for the city. For long lasting economic success, a range of services, arts, entertainment and retail should be supported on all scales of the city’s economy. · 6.6 Pop-up shops. Develop plans and programs for underutilized spaces, such as vacant buildings, utility corridors, parkways, etc., for temporary retail, restaurant, and community promoting uses.
· 6.7 Retail base. Encourage economic development reflective of the character of Hermosa Beach with small and medium scale retail development within Hermosa Beach in order to create a stronger tax base and increase the City’s tax revenue.

Land Use Element
Goal 1. Create a sustainable urban form and land use patterns that support a robust economy and high quality of life for residents.

Policies:
· 1.1 Diverse and distributed land use patterns. Strive to maintain the fundamental pattern of existing land uses, preserving residential neighborhoods, while providing for enhancement of corridors and districts in order to improve community activity and identity. · 1.4 Diverse commercial areas. Promote the development of diversified and unique commercial districts with locally owned businesses and job- or revenue-generating uses. · 1.5 Balance resident and visitor needs. Ensure land uses and businesses provide for the needs of residents as well as visitors.
· 1.8 Respond to unique characteristics. Enhance the unique character and identity of the city’s neighborhoods, districts and corridors through land use and design decisions. Allow policies and programs to be focused on each unique character area of the city.

Goal 3. A series of unique, destination-oriented districts throughout Hermosa Beach.

Policies
· 3.1 Unique districts. Encourage the development of local and city-wide districts and centers that address different community needs and market sectors and complement surrounding neighborhoods.
· 3.3 Diverse retail and office centers. Provide incentives to transform existing singleuse commercial properties that are accessible into retail destinations by adding a diversity of uses, providing new pedestrian connections to adjacent residential areas, reducing the visual prominence of parking lots, making the centers more pedestrian-friendly and enhancing the definitions and character of street frontage and associated streetscapes. · 3.4 Emerging employment sectors. Strive to create districts that support increased employment activity, particularly for growing or emerging economic sectors. · 3.5 Compact office formats. New employment uses should be designed in a compact format with minimal front setbacks from the street, typical lease spans of 40 feet or less, City of Hermosa Beach Page 4 of 5 Printed on 5/25/2023
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and where feasible, combined with other commercial uses.

Fiscal Impact:

There is no fiscal impact associated with recommended action to adopt the proposed Economic Development Strategy. Any costs associated with implementation would be included in the annual budget adoption process. Adoption and implementation of an Economic Development Strategy would be expected to increase City revenues and strengthen the local economy.

Attachments:

1. Draft Resolution

2. Economic Development Strategy-Resolution Exhibit A

3. Economic Development Strategy First Year Implementation Priorities

4. Economic and Market Study by Economic and Planning Systems, Inc.

5. Link to March 4, 2020 City Council and Planning Commission Joint Meeting Agenda

6. Link to April 21, 2020 Planning Commission Agenda

7. Link to April 28, 2020 City Council Staff Report

8. Link to June 1, 2020 Economic Development Committee Staff Report

9. Link to September 28, 2021 City Council Staff Report

10.Link to May 2, 2022 Economic Development Committee Staff Report Respectfully Submitted by: Christy Teague, Senior Planner and Business Liaison Concur: Jeannie Naughton, Community Development Director Noted for Fiscal Impact: Viki Copeland, Finance Director Legal Review: Mike Jenkins, City Attorney
Approved: Suja Lowenthal, City Manager
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RESOLUTION NO. 22-XXXX

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HERMOSA BEACH,

CALIFORNIA ADOPTING AN ECONOMIC DEVELOPMENT STRATEGY

THE CITY COUNCIL OF THE CITY OF HERMOSA BEACH, CALIFORNIA,

DOES HEREBY RESOLVE AS FOLLOWS
Section 1. Findings.

A. The Economic Development Committee was established by the Hermosa Beach City Council at its meeting held on April 28, 2020.

B. By direction of the Economic Development Committee, an Economic Development Strategy has been prepared including actions intended to enhance the City and strengthen the local economy through Citywide Beautification, Downtown Initiatives, Municipal Code Amendments, Business Outreach, and a City Economic Development work program.

C. The Economic Development Committee approved the Economic Development Strategy and recommended the City Council adopt the Economic Development Strategy at its meeting held on May 2, 2022.

SECTION 2. Based on the foregoing findings, the City Council hereby approves the Economic Development Strategy attached hereto as Exhibit A and incorporated herein by reference.

SECTION 3. This Resolution shall take effect immediately. The City Clerk shall certify to the passage and adoption of this Resolution; shall cause the original of the same to be entered among the original resolutions of the City Council; and shall make a minute of the passage and adoption thereof in the minutes of theCity Council meeting at which the same is passed and adopted.

PASSED, APPROVED and ADOPTED this 14
th day of June, 2022.
____________________________________________________________________________ PRESIDENT of the City Council and MAYOR of the City of Hermosa Beach, California ATTEST: APPROVED AS TO FORM:
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___________________________________ _____________________________ Myra Maravilla, City Clerk Michael Jenkins, City Attorney

EXHIBIT A

ECONOMIC DEVELOPMENT STRATEGY
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Hermosa Beach Economic Development Strategy
Introduction
Economic Development is different in each city according to its unique needs and opportunities. This Hermosa Beach Economic Development Strategy identifies a path forward as we emerge from the pandemic and post-pandemic recovery poised to facilitate business success, strengthen the local economy and improve quality of life for residents.

The Economic Development Committee directed development of a long-term Economic Development Strategy, as stated in PLAN Hermosa under Governance Goal 6: A broad-based and long-term economic development strategy for Hermosa Beach that supports existing businesses while attracting new business and tourism.

This plan will be implemented by City departments in collaboration with the Hermosa Beach Chamber of Commerce, input from the community and, in some cases, with the help of professional consultants.

Regular review with the City Council will monitor progress and provide a system to update priorities and identify new Economic Development opportunities.

Some business-friendly initiatives put in place to serve the business community are included under the category of “City Economic Development Work Program” to ensure they are continued.

Preparation of the Economic Development Strategy
The Economic Development Strategy is the result of more than a year of work with the Economic Development Committee and Stakeholders Advisory Working Group to identify Economic Development Strategy objectives and actions, supported by the City Manager’s Office and Community Development Department staff. Monthly Economic Development Committee meetings and twicemonthly Stakeholders Advisory Working Group explored and discussed relevant Hermosa Beach topics, including Gateways and Corridors, Downtown issues, Tourism, Special Events, Arts and Culture, Music and Entertainment, and Placemaking.

The Economic Development Strategy includes strategic actions; steps the City can take to enhance Hermosa Beach and strengthen the local economy through beautification, code changes, and other pro-active steps to build relationships through listening to property owners and businesses to encourage investment, business expansion and success.

The strategic actions are divided into five categories: Citywide Beautification, Downtown, Municipal Code Amendments, Business Outreach, and City Economic Development Work Program. 169
Economic and Demographic Conditions
Hermosa Beach Demographics
2010 2020
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Hermosa Beach Employment
Hermosa Beach has more than 1,000 businesses in commercial spaces and home-based, large and small. Hermosa Beach has 12,290 workers living within its borders who work across 13 major industrial sectors. The table below shows the types of jobs they hold. The most prevalent occupational category in Hermosa Beach is Management, in which 7,580 (61.7% of total) employees work. The second-most prevalent type of work is in Sales, which employs 2,966 (24.1% of total) in Hermosa Beach.

Employment by Occupation – Hermosa Beach
Hermosa Beach as Bedroom Community
Hermosa Beach is considered a “bedroom community,” since more residents travel outside the city for work than individuals who travel to Hermosa Beach to work, with a daily net outflow of 2,475, as shown in the below table. This contributes to a smaller daytime population, especially in comparison to the adjacent Manhattan Beach, which has a daily net gain of 4,377.

However, work-from-home trends may reduce employee outflow and allow more of the community to support local businesses during the day, including for in-person meetings for coffee or lunch.

Additionally, when the Skechers North American headquarters is completed in 2023 – located at the expanded campus in Manhattan Beach and Hermosa Beach – an addition 700 employees will be in the area to support businesses with lunch and shopping during the day. These encouraging factors promise to add business and foot traffic during the daytime.
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Hermosa Beach Daytime Population
Hermosa Beach Tourism
Visitors support local businesses and help to attract the types of businesses that residents also enjoy.

Overnight visitors pay a 14% Transient Occupancy Tax (TOT) to support city services such as the pier, beaches, parks, police and fire services, and reduce cost impacts to residents.

During the most recent City Council budget review held March 22, 2022, it is expected that 2021-2022 TOT revenues will recover to pre-pandemic levels to approximately $3.5 million.

The Hermosa Beach Chamber of Commerce and Visitors Bureau has plans to focus on attracting new overnight visitors to further support local businesses and increase awareness of Hermosa Beach as an overnight visitor destination.

Hermosa Beach Transient Occupancy Tax (TOT)
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Two small hotels are under construction at 70 10th Street with 6 rooms and 66 11th Street with 9 rooms, which will expand visitor hotel choice and add to the Hermosa Beach hotel room inventory, currently from 480 to 495 rooms.

Hermosa Beach Hotels
Name Year Built Category Rooms
Beach House 1998 Luxury 96
Grandview Inn 1973 Economy 17
H2O Hermosa 2020 Mid-Range 30
Hampton Inn 2002 Economy 70
Holiday Inn Express 2001 Economy 80
Hotel Hermosa 1990 Mid-Range 80
Quality Inn 1986 Economy 39
Sea Sprite Ocean Front Hotel 1957 Mid-Range 39
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Economic Development Strategic Actions
Strategic Actions have been sorted into five broad categories to ensure regular progress in each area.

Citywide Beautification
1 Wayfinding Signs
Objective: Inform and direct visitors from PCH, Aviation and Artesia to beach, pier, parking, business districts and add to sense of place.

Difficulty: Easy
Priority Timeline: 1st Year
Performance Measures: Implement wayfinding sign program along corridors and in Downtown with sidewalk details, QR codes or other pedestrian-level signs, including City branding, Responsible Staff: Public Works, City Manager’s Office, Chamber of Commerce 2 Façade Improvement Program for commercial districts
Objective: Private property investment to improve appearance of older buildings in need of refreshed exteriors.

Difficulty: Easy
Priority Timeline: Within 2-3 Years
173
Performance Measures: Proactive outreach to property owners, Identify funding source (CDBG, Grants), Establish program with architect assistance. Program to be catalyst for improvements, encouraging new investment reducing vacancy rates, increasing property values and providing a more welcoming atmosphere.

Responsible Staff: Community Development
3 Beautification Program, including gateway entries and corridors. Seek funding sources for improvements.

Objective: Improve community quality of life, sense of pride and City image, improve appearance of all areas of Hermosa Beach.

Difficulty: Medium
Priority Timeline: Within 2-3 Years
Performance Measures: Seek street view enhancements at every opportunity, Identify and incorporate beautification projects in annual CIP budget. Seek quality private developments.

Beautification is an investment in the City to add sales tax, increase hotel occupancy rates and TOT collections, reduce vacancy rates and increase property values.

Responsible Staff: Public Works, Community Development, City Manager’s Office 4 Beautification Awards
Objective: Celebrate and encourage improvements.

Difficulty: Easy
Priority Timeline: Within 2-3 Years
Performance Measures: Annual recognition of new or improved private and public spaces.

Responsible Staff: Mayor’s Award or Chamber of Commerce 5 Consider Arts in Public Places Program
Objective: Arts in Public Places ordinance to add public art as part of private development to increase beautification with new projects.

Difficulty: Easy
Priority Timeline: Within 2-3 Years
Performance Measures: Arts in Public Places ordinance to add public art as part of private development to increase beautification with new projects.

Responsible Staff: Community Development, Community Resources, Chamber of Commerce. 174
6 Placemaking Community Forum, including City Council, Planning Commission and Parks, Recreation and Community Resources Advisory Commission.

Objective: Consider Placemaking principles as decision making tool for staff and commissions.

Difficulty: Easy
Priority Timeline: Within 2-3 Years
Performance Measures: Placemaking includes activating underutilized spaces and gathering places, improving area attractiveness for all ages and abilities, and including community in decision making. BIDs can also be considered in other areas of the City.

Responsible Staff: Community Development, City Manager’s Office, Public Works, Community Resources
7 Placemaking Project Design. The City to include community through public engagement.

Objective: Community involvement in design ensures area will be enjoyed, promotes local pride and quality of life.

Difficulty: Easy
Priority Timeline: Within 2-3 Years
Performance Measures: Training and citywide approach to seek opportunities to include community input and neighborhood enhancement opportunities.

Responsible Staff: Community Development, City Manager’s Office, Public Works, Community Resources
8 Include Beautification-related projects in the City budget and CIP to add value and for residents and visitors to enjoy. Investment in the public realm improves community quality of life and welcomes visitors.

Objective: Improve public areas appearance to enhance community quality of life and City image
and attract visitors.

Difficulty: Medium or Difficult depending on projects
Priority Timeline: Within 2-3 Years or More than 3 years depending on projects Performance Measures: Results in increased commercial and residential property values and community pride, Increased hotel occupancies, City transient occupancy tax and sales tax collection
Responsible Staff: Public Works, Finance
175
Downtown
9 Work with Business Community to Explore Formation of a Business Improvement District (BID).

Objective: Facilitate BID if desired by Downtown property owners and/or businesses. A BID can fund activities beyond City services identified by property owners and/or businesses.

Difficulty: Medium
Priority Timeline: 1st Year
Performance Measures: Initial information meeting, determine which type of BID to establish, form advisory committee to identify activities needed and associated costs to determine assessments.

Responsible Staff: Community Development, City Manager’s Office, Chamber of Commerce 10 Focused Update of Downtown Revitalization Strategy, including Preservation of Downtown Retail and Restaurants and other active uses on 1st floor.

Objective: Review document to determine what needs to be completed or added. Economic market study completed in 2021 can inform updated Downtown Revitalization Strategy.

Difficulty: Medium
Priority Timeline: 1st Year
Performance Measures: An updated strategy that aligns with emerging trends that sets the stage for a sustainable and vibrant economic future. Add incentives for active uses on 1st floor in Downtown with new Zoning Code. Will need consultant assistance after RFP and selection.

Responsible Staff: Community Development, Public Works, City Manager’s Office, Consultant 11 Develop Identity/Vision for the Downtown
Objective: Incorporate City brand with marketing and future improvements.

Difficulty: Medium
Priority Timeline: 1st Year
Performance Measures: Consistent with PLAN Hermosa and Downtown Revitalization Strategy.

May be considered concurrent with Update of Downtown Revitalization Strategy. Would require RFP and consultant contract with public outreach.

Responsible Staff: Community Development, Public Works, City Manager’s Office, Consultant, Chamber of Commerce
176
12 Comprehensive Downtown lighting evaluation with complete photometric study, design and installation. This requires a new CIP request for funding, community input for desired lighting, and public review.

Objective: Lighting plan for Downtown with overall vision to create safe and welcoming atmosphere.

Difficulty: Easy
Priority Timeline: 1st Year
Performance Measures: Include in CIP budget, RFP, include public input process in contract.

This could be an example for other areas of the City in future.

Responsible Staff: Public Works, Consultant
13 Introduce and Facilitate Downtown Experiences (activate public spaces, add interest for residents and visitors)
Objective: Enhance the special sense of place Downtown to add vibrancy and attract new business interest and investment
Difficulty: Easy
Priority Timeline: Within 2-3 Years
Performance Measures: Seek opportunities for art, music and special experiences in identified Downtown locations. Added foot traffic to add customers and increase sales tax, increase hotel occupancy rates and TOT collections, reduce vacancy rates and increase property values.

Responsible Staff: Community Development, Public Works, City Manager’s Office, Community Resources, Chamber of Commerce
Municipal Code Amendments
14 Permanently Allow Outdoor Dining Areas and Lane Reconfigurations Objective: To add vibrancy of public and private outdoor spaces, enhance sense of place and continue to offer outdoor options safely and comfortably. To move traffic at safer speeds and encourage all mobility options.

Difficulty: Medium
Priority Timeline: 1st Year
Performance Measures: City Council ordinance to change codes, CEQA analysis, CA Coastal Commission approval. Require encroachment rental fees and standards, including appearance, and to allow commercial use if not in use by business.
177
Responsible Staff: Public Works, Community Development, City Manager’s Office 15 Long Term Allowance of Outdoor Music in Business Locations Objective: Allow temporary outdoor music to become permanent to attract customers, add vitality and provide unique Hermosa Beach atmosphere.

Difficulty: 2-Medium
Priority Timeline: 1st Year
Performance Measures: Amend Title 17 (Zoning). Include with permanently allowed Outdoor Dining.

Responsible Staff: Community Development, Public Works
16 Program to Allow Outdoor Music in Public Spaces
Objective: Add vibrancy and sense of place to enhance Downtown Difficulty: Easy
Priority Timeline: Within 2-3 Years
Performance Measures: Develop program with designated spaces and hours for scheduled musicians. Municipal code amendments (Title 12 Streets, Sidewalks and Public Places).

Responsible Staff: Community Resources, Public Works, Community Development, Police Department, Chamber of Commerce
Business Outreach
17 Regular Communication with Key Property Owners to Encourage Reinvestment and Provide Support as Needed
Objective: Meet with property owners of prime commercial sites to discuss status and opportunities.

Difficulty: Easy
Priority Timeline: 1st Year
Performance Measures: 4 meetings per year. Work with property owners to overcome obstacles to property improvements and investment.

Responsible Staff: Community Development, City Manager’s Office, City Council Representative, Chamber of Commerce
18 Develop Business Visitation Program
Objective: Build relationships with businesses, understand and better meet needs. 178
Difficulty: Easy
Priority Timeline: Within 2-3 Years
Performance Measures: Schedule regular visits to a variety of businesses such as large employers, sales tax generators, high-visibility businesses. LAEDC can supplement City efforts with business check-in calls.6-10 visits per year
Responsible Staff: Community Development, City Manager’s Office, City Council Representative, Chamber of Commerce
19 Annual Commercial Property Owner and Brokers Forum
Objective: Create opportunity to communicate with property owners and brokers to share project updates, City updates and real estate trends.

Difficulty: Easy
Priority Timeline: Within 2-3 Years
Performance Measures: Recognize roles of property owners, brokers and City to strengthen communications and relationships through annual meeting.

Responsible Staff: Community Development, City Manager’s Office, City Council, Chamber of Commerce
City Economic Development Work Program
20 Shop Local Program
Objective: Encourage residents to support local businesses year-round to retain and grow businesses and strengthen local economy.

Difficulty: Easy
Priority Timeline: 1st Year
Performance Measures: Work with Chamber to promote local businesses through social media and other communications at holiday season, ‘Small Business Saturday” and at every opportunity year-round.

Responsible Staff: Community Development, City Manager’s Office, Chamber of Commerce 21 Provide Hermosa Beach business information to event promoters to encourage use of local vendors and distribution to participants.

Objective: Gain additional business support from day visitors attending events.

Difficulty: Easy
179
Priority Timeline: 1st Year
Performance Measures: Develop virtual business map with services provided and hours of operation to event promoters to encourage year-round patronage of local businesses.

Responsible Staff: Community Resources, Community Development, GIS, Chamber of Commerce
22 Retail Attraction Program for Competitive, Strengthened Retail Objective: Help recruit new businesses to reduce vacancies, increase foot traffic and strengthen local economy.

Difficulty: Easy
Priority Timeline: Within 2-3 Years
Performance Measures: Identify vacancies, communicate with property owners, help recruit businesses to reduce vacancies, increase property values and maintain and increase sales tax revenue.

Responsible Staff: Community Development, City Manager’s Office, Chamber of Commerce 23 Partnership with Chamber of Commerce to enhance Visitors Bureau to develop and promote the Hermosa Beach brand and provide visitor resources.

Objective: Promote Hermosa Beach as an overnight destination.

Difficulty: Easy
Priority Timeline: Within 2-3 Years
Performance Measures: Increase overnight visitors to support businesses year-round, increase hotel occupancy and City transient occupancy taxes. Visitors support local businesses that residents also enjoy and strengthen the local economy.

Responsible Staff: City Manager’s Office, Chamber of Commerce 24 Periodic Community Survey to Determine What Types of Shops or Goods are Desired and Residents Drive Out of Town to Patronize
Objective: Survey information to identify gaps in services or goods provided for business attraction. Survey information is a helpful tool in business recruitment since community seeks certain types of business and shows market demand.

Difficulty: Easy
Priority Timeline: Within 2-3 Years
180
Performance Measures: Biennial survey to inform existing businesses of market needs and to help attract new businesses to reduce vacancies.

Responsible Staff: Community Development, City Manager’s Office, Chamber of Commerce 25 Explore Music Events and Activities to Celebrate Hermosa Beach Music History and Provide Musical Experiences for Community and Visitors
Objective: Celebrate unique local musical heritage for community pride and to distinguish Hermosa Beach to visitors.

Difficulty: Easy
Priority Timeline: Within 2-3 Years
Performance Measures: Incorporate musical history into events and create new events. Events in non-summer season could attract visitors in the non-peak summer season and increase sales tax, increase hotel occupancy rates and TOT collections and strengthen local economy and Hermosa Beach brand.

Responsible Staff: Community Resources, Historical Society and Museum, Chamber of Commerce
26 Development Assistance Committee/Development Review Committee Objective: Provide early feedback and information to developers.

Difficulty: Easy
Priority Timeline: Within 2-3 Years
Performance Measures: Formalize and promote pre-development meeting process. Early information establishes relationships and reduces development processing time.

Responsible Staff: Community Development, Public Works, Police, LA Fire as needed 27 Provide customer service training to all City staff to build a culture of excellent customer service.

Objective: Provide highest quality service to residents and businesses.

Difficulty: Easy
Priority Timeline: Within 2-3 Years
Performance Measures: Provide comprehensive customer service training with periodic updates. Include customer service consideration for job candidates. Build on shared City culture of excellent customer service by all employees.

Responsible Staff: City Manager’s Office, Human Resources 181
28 Continuous improvements to streamline processes and reduce approval times for permit processes.

Objective: Provide certainty and reduce approval times through efficiencies.

Difficulty: Easy
Priority Timeline: In Process
Performance Measures: Seek continuous staff efficiencies, Periodic Process Improvements Workshops, 1-2 per year
Responsible Staff: Community Development, Public Works, City Manager’s Office 29 Continue staff member assigned as Business Liaison
Objective: Point of contact to assist new and expanding businesses.

Difficulty: Easy
Priority Timeline: In Process
Performance Measures: Timely response to inquiries, referrals, maintain email business@ hermosabeach.gov
Responsible Staff: Community Development
30 Regular City Council Review
Objective: Continue citywide Economic Development program.

Difficulty: Easy
Priority Timeline: Continuous
Performance Measures: City Council review with identification of priorities and workplan in January and July each year to ensure progress on Economic Development Strategy Responsible Staff: Community Development, City Manager’s Office Economic Development Strategy Implementation
Implementation
The matrix below shows the Economic Development actions and ease to implement in five categories:

Citywide Beautification, Downtown, Municipal Code Amendments, Business Outreach and City Economic Development Work Program. These are rated at 1-Easy, 2-Medium and 3-Difficult. These ratings are based on factors such as budget costs, time required to complete, and level of complication including if the City will need to work with consultants or other agencies such as Coastal Commission 182
and CalTrans. This does not consider staff capacity; for example, all of the easy-rated actions could not be included in the staff work plan and completed at the same time.

Priority/Timeline
Actions’ priority and work plan determine which actions should be completed first. These are rated AWithin 1 Year, B-Within 2-3 Years, C-More than 3Years. An example of an action that is a priority but not rated as easy to implement is the “Permanently Allow Outdoor Dining” since the action requires ordinances to amend the municipal code, environmental analysis, and Coastal Commission. It is not easy to implement but has been identified as a priority. This is a working document and priorities may change as needed with periodic review.

Staff Assigned
The matrix below identifies who will be implementing the actions, including: CMO-City Manager’s Office, CD-Community Development, PW- Public Works, CR-Community Resources, PD-Police Department, and HR-Human Resources. The Chamber of Commerce and professional consultants are listed here to also work on strategic actions.

Continue Programs in Place
The Economic Development Strategy does not address or recommend changes to sustainability actions in place, including the successful Green Business Program and actions recognized as Blue City activities to continue protecting healthy waterways and oceans.

Regular City Council Review
For an Economic Development program to be successful, it needs to be a citywide priority and include multiple departments. A regular review of the Economic Development Strategy and prioritization of the work plan early in the year and mid-year ensures that the plan will continue, and Economic Development will be maintained as a City priority as intended in PLAN Hermosa. 183

STRATEGIC ACTION OBJECTIVE STAFF EASE TO

IMPLEMENT/

DIFFICULTY
1-Easy
2-Medium
3-Difficult

PRIORITY/

TIMELINE
A-1st Year
B-2-3 Years
C-3 Years+

PERFORMANCE

MEASURES
STATUS

CITYWIDE

BEAUTIFICATION
1 Wayfinding Signs Inform and direct
visitors from PCH,
Aviation and Artesia to
beach, pier, parking,
business districts and
add to sense of place.

PW,
CMO,
Chamber
1 A
Timing
will need
to include
public
input
Implement wayfinding
sign program along
corridors and in
Downtown with
sidewalk details, QR
codes or other
pedestrian-level signs,
including City branding,
Include in CIP budget.

This may be two
different projects.
2 Beautification Program,
including gateway entries
and corridors. Seek
funding sources for
improvements.

Improve community
quality of life, sense of
pride and City image,
improve appearance of
all areas of Hermosa
Beach.

PW, CD,
CMO
2 3 for major
projects such
as sidewalks,
streets or
underground
utilities
B
B
for these
items
beyond
initial
funding
Seek street view
enhancements at every
opportunity, Identify
and incorporate
beautification projects
in annual CIP budget,
Seek quality private
developments.

Beautification is an
investment in the City
to add sales tax,
increase hotel
occupancy rates and
TOT collections, reduce
vacancy rates and
184

STRATEGIC ACTION OBJECTIVE STAFF EASE TO

IMPLEMENT/

DIFFICULTY
1-Easy
2-Medium
3-Difficult

PRIORITY/

TIMELINE
A-1st Year
B-2-3 Years
C-3 Years+

PERFORMANCE

MEASURES
STATUS
3 increase property
values.
3 Façade Improvement
Program for commercial
districts.

Private property
investment to improve
appearance of older
buildings in need of
refreshed exteriors.

CD 1 B Proactive outreach to
property owners,
Identify funding source
(CDBG, CIP, Grants)
Establish program
(architect assistance?).

Program to be catalyst
for improvements,
encouraging new
investment reducing
vacancy rates,
increasing property
values and providing a
more welcoming
atmosphere.
4 Beautification Awards Celebrate and
encourage
improvements.

Mayor’s
Award or
Chamber
1 B Annual recognition of
new or improved
private and public
spaces.
5 Consider Arts in Public
Places Program
AIPP would require
public art as part of
major commercial
developments as part
of citywide
beautification.

CD, CR,
Chamber
1 B Arts in Public Places
ordinance to add public
art as part of private
development to
increase beautification
with new projects.
185

STRATEGIC ACTION OBJECTIVE STAFF EASE TO

IMPLEMENT/

DIFFICULTY
1-Easy
2-Medium
3-Difficult

PRIORITY/

TIMELINE
A-1st Year
B-2-3 Years
C-3 Years+

PERFORMANCE

MEASURES
STATUS
4 6 Include beautificationrelated projects in the
City budget and CIP to
add value and for
residents and visitors to
enjoy. Investment in the
public realm improves
community quality of life
and welcomes visitors.

Improve public areas
appearance to enhance
community quality of
life and City image
and attract visitors.

PW,
Finance
1 2-3
depending
on projects
B
B-C
depending
on
projects
Results in increased
commercial and
residential property
values and community
pride, Increased hotel
occupancies, City
Transient Occupancy
Taxes and sales tax
collection
7 Placemaking Community
Forum, including City
Council, Planning
Commission and Parks,
Recreation and
Community Resources
Advisory Commission.

Consider Placemaking
principles as decision
making tool for staff
and commissions.

CD, CMO,
PW, CR
1 B Placemaking includes
activating underutilized
spaces and gathering
places, improving area
attractiveness for all
ages and abilities, and
including community in
decision making.
8 Placemaking Projects
Design. The City to
include community
through public
engagement.

Community
involvement in design
ensures area will be
enjoyed, promotes
local pride and quality
of life.

CD, CMO,
PW, CR
1 B Training and citywide
approach to seek
opportunities to
include community
input and
neighborhood
enhancement
opportunities.

DOWNTOWN
9 Work with Business
Community to Explore
Facilitate BID if desired
by Downtown property

CD, CMO
Chamber
2 A Initial information
meeting, determine
186

STRATEGIC ACTION OBJECTIVE STAFF EASE TO

IMPLEMENT/

DIFFICULTY
1-Easy
2-Medium
3-Difficult

PRIORITY/

TIMELINE
A-1st Year
B-2-3 Years
C-3 Years+

PERFORMANCE

MEASURES
STATUS
5 Formation of Business
Improvement District
(BID)
owners and businesses.

A BID can fund
activities beyond City
services identified by
property owners
and/or businesses.
which type of BID to
establish, form
advisory committee to
identify activities
needed and associated
costs to determine
assessments. BIDs can
also be considered in
other areas of the City.
10 Focused Update of
Downtown Revitalization
Strategy, including
Preservation of
Downtown Retail and
Restaurants and other
active uses on 1st floor
Review document to
determine what needs
to be completed or
added. Economic
market study
completed in 2021 can
inform updated
Downtown
Revitalization Strategy.

CD, PW,
CMO,
Consultant
2 A An updated strategy
that aligns with
emerging trends that
sets the stage for a
sustainable and vibrant
economic future.

Add incentives for
active uses on 1st floor
in Downtown with new
Zoning Code. Will need
consultant assistance
after RFP and selection.
11 Develop Identity/Vision
for the Downtown
Incorporate City brand
with marketing and
future improvements.

CMO, CD
PW,
Chamber,
Consultant
2 A Consistent with PLAN
Hermosa and
Downtown
Revitalization Strategy.

May be considered
concurrent with
Update of Downtown
187

STRATEGIC ACTION OBJECTIVE STAFF EASE TO

IMPLEMENT/

DIFFICULTY
1-Easy
2-Medium
3-Difficult

PRIORITY/

TIMELINE
A-1st Year
B-2-3 Years
C-3 Years+

PERFORMANCE

MEASURES
STATUS
6 Revitalization Strategy.

Would require RFP and
consultant contract
with public outreach.
12 Comprehensive
Downtown lighting
evaluation with complete
photometric study,
design and installation.

This requires a new CIP
request for funding,
community input for
desired lighting, and
public review.

Lighting plan for
Downtown with overall
vision to create safe
and welcoming
atmosphere.

PW,
Consultant
1 A Include in CIP budget,
RFP, include public
input process in
contract.

This could be an
example for other
areas of the City in
future.
13 Introduce and Facilitate
Downtown Experiences
(activate public spaces,
add interest for residents
and visitors)
Enhance the special
sense of place
Downtown to add
vibrancy and attract
new business interest
and investment.

CD, PW,

CMO, CR,
Chamber
1 B Seek opportunities for
art, music and special
experiences in
identified Downtown
locations. Added foot
traffic to add
customers and increase
sales tax, increase
hotel occupancy rates
and TOT collections,
reduce vacancy rates
and increase property
values.
188

STRATEGIC ACTION OBJECTIVE STAFF EASE TO

IMPLEMENT/

DIFFICULTY
1-Easy
2-Medium
3-Difficult

PRIORITY/

TIMELINE
A-1st Year
B-2-3 Years
C-3 Years+

PERFORMANCE

MEASURES
STATUS
7 14 Permanently Allow
Outdoor Dining Areas
and Lane
Reconfigurations
To add vibrancy of
public and private
outdoor spaces,
enhance sense of place
and continue to offer
outdoor options safely
and comfortably. To
move traffic at safer
speeds and encourage
all mobility options.

CD, PW,
CMO
2 A City Council ordinance
to change codes, CEQA
analysis, CA Coastal
Commission approval.

Require encroachment
rental fees and
standards, including
appearance, and to
allow commercial use if
not in use by business.
189

STRATEGIC ACTION OBJECTIVE STAFF EASE TO

IMPLEMENT/

DIFFICULTY
1-Easy
2-Medium
3-Difficult

PRIORITY/

TIMELINE
A-1st Year
B-2-3 Years
C-3 Years+

PERFORMANCE

MEASURES
STATUS

MUNICIPAL CODE

AMENDMENTS
15 Long Term Allowance of
Outdoor Music in
Business Locations
Allow temporary
outdoor music to
become permanent to
attract customers, add
vitality and provide
unique Hermosa Beach
atmosphere.

CD,
PW
2 A Amend Title 17
(Zoning). Include with
permanently allowed
Outdoor Dining.
16 Program to Allow
Outdoor Music in Public
Spaces
Add vibrancy and sense
of place to enhance
Downtown.

CR, PW,

CD, PD,
Chamber
1 B Develop program with
designated spaces and
hours for scheduled
musicians. Municipal
code amendments
(Title 12 Streets,
Sidewalks and Public
Places).

BUSINESS OUTREACH
17 Regular Communication
with Key Property
Owners to Encourage
Reinvestment and
Provide Support as
Needed
Meet with property
owners of prime
commercial sites to
discuss status and
opportunities.

CD, CMO,
CC rep.,
Chamber
1 A 4 meetings per year
Work with property
owners to overcome
obstacles to property
improvements and
investment.
18 Develop Business
Visitation Program
Build relationships with
businesses, understand
and better meet needs.

CD, CMO,
CC rep.,
Chamber
1 B Schedule regular visits
to a variety of
businesses such as
large employers, sales
tax generators, high190

STRATEGIC ACTION OBJECTIVE STAFF EASE TO

IMPLEMENT/

DIFFICULTY
1-Easy
2-Medium
3-Difficult

PRIORITY/

TIMELINE
A-1st Year
B-2-3 Years
C-3 Years+

PERFORMANCE

MEASURES
STATUS
9 visibility businesses.

LAEDC can supplement
City efforts with
business check-in
calls.6-10 visits per year
19 Annual Commercial
Property Owner and
Brokers Forum
Create opportunity to
communicate with
property owners and
brokers to share project
updates, City updates
and real estate trends.

CD, CMO,
CC,
Chamber
1 B Recognize roles of
property owners,
brokers and City to
strengthen
communications and
relationships through
annual meeting.

CITY ECONOMIC

DEVELOPMENT WORK

PROGRAM
20 Shop Local Program Encourage residents to
support local businesses
year-round to retain and
grow businesses and
strengthen local
economy.

CD, CMO,
Chamber
1 A Work with Chamber to
promote local
businesses through
social media and other
communications at
holiday season, ‘Small
Business Saturday” and
at every opportunity
year-round.
21 Provide Hermosa Beach
business information to
event promoters to
encourage use of local
Gain additional business
support from day
visitors attending
events.

CR, CD
GIS,
Chamber
1 A Develop virtual
business map with
services provided and
hours of operation to
191

STRATEGIC ACTION OBJECTIVE STAFF EASE TO

IMPLEMENT/

DIFFICULTY
1-Easy
2-Medium
3-Difficult

PRIORITY/

TIMELINE
A-1st Year
B-2-3 Years
C-3 Years+

PERFORMANCE

MEASURES
STATUS
10 vendors and distribution
to participants.
event promoters to
encourage year-round
patronage of local
businesses.
22 Retail Attraction Program
for Competitive,
Strengthened Retail
Help recruit new
businesses to reduce
vacancies, increase foot
traffic and strengthen
local economy.

CD, CMO
Chamber
1 B Identify vacancies,
communicate with
property owners, help
recruit businesses.
to reduce vacancies,
increase property
values and maintain
and increase sales tax
revenue.
23 Partnership with
Chamber of Commerce
to enhance Visitors
Bureau to develop and
promote the Hermosa
Beach brand and provide
visitor resources.

Promote Hermosa
Beach as an overnight
destination.

CMO,
Chamber
1 B Increase overnight
visitors to support
businesses year-round
, increase hotel
occupancy and City
transient occupancy
taxes. Visitors support
local businesses that
residents also enjoy
and strengthen the
local economy.
24 Periodic Community
Survey to Determine
What Types of Shops or
Goods are Desired and
Survey information to
identify gaps in services
or goods provided for
business attraction.

CD, CMO,
Chamber
1 B Biennial survey to
inform existing
businesses of market
needs and to help
192

STRATEGIC ACTION OBJECTIVE STAFF EASE TO

IMPLEMENT/

DIFFICULTY
1-Easy
2-Medium
3-Difficult

PRIORITY/

TIMELINE
A-1st Year
B-2-3 Years
C-3 Years+

PERFORMANCE

MEASURES
STATUS
11 Residents Drive Out of
Town to Patronize
Survey information is
helpful tool in business
recruitment since
community seeks
certain types of business
and shows market
demand.
attract new businesses
to reduce vacancies.
25 Explore Music Events and
Activities to Celebrate
Hermosa Beach Music
History and Provide
Musical Experiences for
Community and Visitors
Celebrate unique local
musical heritage for
community pride and to
distinguish Hermosa
Beach
to visitors.

CR,
Historical
Society
and
Museum,
Chamber
1 B Incorporate musical
history into events and
create new events.

Events in non-summer
season could attract
visitors in the non-peak
summer season and
increase sales tax,
increase hotel
occupancy rates and
TOT collections and
strengthen local
economy and Hermosa
Beach brand.
26 Development Assistance
Committee/Development
Review Committee
Provide early
feedback/info to
developers

CD, PW,
PD, Fire as
needed
1 B Formalize and promote
pre-development
meeting process. Early
information establishes
relationships and
193

STRATEGIC ACTION OBJECTIVE STAFF EASE TO

IMPLEMENT/

DIFFICULTY
1-Easy
2-Medium
3-Difficult

PRIORITY/

TIMELINE
A-1st Year
B-2-3 Years
C-3 Years+

PERFORMANCE

MEASURES
STATUS
12 reduces development
processing time.
27 Provide customer service
training to all City staff to
build on culture of
excellent customer
service.

Provide highest quality
service to residents and
businesses.

CMO, HR, 1 A Provide comprehensive
customer service
training with periodic
updates. Include
customer service
consideration for job
candidates. Build on
shared City culture of
excellent customer
service by all
employees.
28 Continuous
improvements to
streamline processes and
reduce approval times
for permit processes.

Provide certainty and
reduce approval times
through efficiencies.

CD, PW,
CMO
1 In Process Seek continuous staff
efficiencies, Periodic
Process Improvements
Workshops
1-2 per year
29 Continue staff member
assigned as Business
Liaison
Point of contact to assist
new and expanding
businesses.

CD 1 In Process Timely response to
inquiries, referrals,
maintain email
business@
hermosabeach.gov
30 Regular City Council
Review
Continue citywide
Economic Development
program.

CMO, CD,
PW
1 Continuous City Council review
with identification of
priorities and workplan
in January and July
each year to ensure
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STRATEGIC ACTION OBJECTIVE STAFF EASE TO

IMPLEMENT/

DIFFICULTY
1-Easy
2-Medium
3-Difficult

PRIORITY/

TIMELINE
A-1st Year
B-2-3 Years
C-3 Years+

PERFORMANCE

MEASURES
STATUS
13 progress on Economic
Development Strategy
*CMO-City Manager’s Office, CD-Community Development, PW- Public Works, CR-Community Resources, CC – City Council representative, PDPolice Department, and HR-Human Resources. The Chamber of Commerce and professional consultants are listed here. 195
Economic Development Strategy as Implementation of PLAN Hermosa PLAN Hermosa, the City’s General Plan, was adopted by the City Council in August 2017. The Economic Development Strategy supports several PLAN Hermosa goals and policies that are listed below.

Governance Element
Goal 6. A broad-based and long-term economic development strategy for Hermosa Beach that supports existing businesses while attracting new business and tourism.

Policies:
• 6.1 Long-term economic development. Support the development and implementation of longterm economic development strategies that seek to establish and keep new businesses and a strong middle class in Hermosa Beach over the decades to come. • 6.2 Regional presence. Encourage economic development strategies that will make Hermosa Beach a driving force and jobs center behind the regional economy of the South Bay region. • 6.3 Diversified Economy. Encourage economic development strategies that allow the city to move beyond reliance on its two main industries – accommodation and food service and retail trade – and transform itself to a mature mix of economic activity and job opportunities. • 6.4 Business support. Support the Chamber of Commerce, retailers, tourist service businesses, artists, and other agencies to develop an aggressive marketing strategy with implementation procedures.
• 6.5 Creative economy. Prioritize strategies that will create an economy full of diverse talents, trades and goods for the city. For long lasting economic success, a range of services, arts, entertainment and retail should be supported on all scales of the city’s economy. • 6.6 Pop-up shops. Develop plans and programs for underutilized spaces, such as vacant buildings, utility corridors, parkways, etc., for temporary retail, restaurant, and community promoting uses. • 6.7 Retail base. Encourage economic development reflective of the character of Hermosa Beach with small and medium scale retail development within Hermosa Beach in order to create a stronger tax base and increase the City’s tax revenue.

Land Use Element
Goal 1. Create a sustainable urban form and land use patterns that support a robust economy and high quality of life for residents.

Policies:
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• 1.1 Diverse and distributed land use patterns. Strive to maintain the fundamental pattern of existing land uses, preserving residential neighborhoods, while providing for enhancement of corridors and districts in order to improve community activity and identity. • 1.4 Diverse commercial areas. Promote the development of diversified and unique commercial districts with locally owned businesses and job- or revenue-generating uses. • 1.5 Balance resident and visitor needs. Ensure land uses and businesses provide for the needs of residents as well as visitors.
• 1.8 Respond to unique characteristics. Enhance the unique character and identity of the city’s neighborhoods, districts and corridors through land use and design decisions. Allow policies and programs to be focused on each unique character area of the city.

Goal 3. A series of unique, destination-oriented districts throughout Hermosa Beach. • 3.1 Unique districts. Encourage the development of local and city-wide districts and centers that address different community needs and market sectors and complement surrounding neighborhoods.
• 3.3 Diverse retail and office centers. Provide incentives to transform existing single-use commercial properties that are accessible into retail destinations by adding a diversity of uses, providing new pedestrian connections to adjacent residential areas, reducing the visual prominence of parking lots, making the centers more pedestrian-friendly and enhancing the definitions and character of street frontage and associated streetscapes. • 3.4 Diverse employment sectors. Strive to create districts that support increased employment activity, particularly for growing or emerging economic sectors. • 3.5 Compact office formats. New employment uses should be designed in a compact format with minimal front setbacks from the street, typical lease spans of 40 feet or less, and where feasible, combined with other commercial uses.
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Thank You to All Who Contributed to This Economic Development Strategy Economic Development Committee
Councilmember Mary Campbell, Chair
Planning Commissioner Peter Hoffman, Vice Chair
Mayor Michael Detoy, Committee Member
Planning Commissioner David Pedersen, Committee Member
Economic Development Stakeholders Advisory Group
Jessica Accamando
Frank Buckley
Colin Cooley
Tony Cordi
Jon David
Dave Davis
Brian M. Dunne
Lori Ford
Bob Jones
Bob Lombardo
Anthony Morrison
Ron Newman
Peter Nolan
Laura Pena
Josh Royal
Bill Sigler
Stacy Straus
Jonathan M. Wicks
City Staff Economic Development Team
Suja Lowenthal
Ken Robertson
Angela Crespi
Melanie Hall
Doug Krauss
Carlos Luis
Sirinya Matute
Joe Sanclemente
Christy Teague
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Economic Development Strategy
First Year Implementation Priorities
The below ten strategic actions are identified as priorities for implementation within the first year, including actions in all five categories.

Citywide Beautification
1 Wayfinding Signs
Downtown
9 Work with Business Community to Explore Formation of a Downtown Business Improvement District (BID).
10 Focused Update of Downtown Revitalization Strategy, including Preservation of Downtown Retail and Restaurants and other active uses on 1 st floor.
11 Develop Identity/Vision for the Downtown
12 Comprehensive Downtown lighting evaluation with complete photometric study, design and installation
Municipal Code Amendments
14 Permanently Allow Outdoor Dining Areas and Lane Reconfigurations 15 Long Term Allowance of Outdoor Music in Business Locations Business Outreach
17 Regular Communication with Key Property Owners to Encourage Reinvestment and Provide Support as Needed
City Economic Development Work Program
20 Shop Local Program
21 Provide Hermosa Beach business information to event promoters to encourage use of local vendors and distribution to participants. 199
Report
Hermosa Beach Economic and
Market Study Update
Prepared for:

City of Hermosa Beach
Prepared by:

Economic & Planning Systems, Inc.

EPS# 204026
June 1, 2021
200
Table of Contents

1. INTRODUCTION ......................................................................................................1

2. SUMMARY OF FINDINGS ............................................................................................4

3. COMPETITIVE CONTEXT ............................................................................................8 Socio-Economic Trends ............................................................................................ 8 Employment Trends .............................................................................................. 13

4. RETAIL TRENDS ................................................................................................... 15

5. HOTEL TRENDS.................................................................................................... 18

6. OFFICE TRENDS ................................................................................................... 22

7. DOWNTOWN HERMOSA BEACH ISSUES AND OPPORTUNITIES ............................................... 25 Area Description ................................................................................................... 25 Issues ................................................................................................................. 27 Opportunities ....................................................................................................... 28 Conclusions.......................................................................................................... 30 APPENDIX A: Business Community Input
APPENDIX B: Key Findings from 2014 Report
APPENDIX C: Supporting Market Data
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List of Tables
Table 1 Beach Cities Demographic Comparison ............................................................. 11 Table 2 Beach Cities Residential Mix............................................................................ 12 Table 3 Jobs by Industry, 2011-2018 .......................................................................... 14 Table 4 Daytime Population, 2018 .............................................................................. 14 Table 5 Beach Cities Shopping Destinations.................................................................. 15 Table 6 Beach Cities Retail Rents, Vacancies, Inventory ................................................. 16 Table 7 Beach Cities 2018 Taxable Sales Per Capita....................................................... 17 Table 8 Beach Cities Hotel Inventory: Existing and Pipeline ............................................ 20 Table 9 Beach Cities Class B and C Office Inventory ...................................................... 23 Table 10 Hermosa Beach Sales Tax Revenue, FY 2019-20................................................ 26 Table 11 Downtown District by Land Use ....................................................................... 31 Table 12 Downtown Hermosa Beach by Ownership Pattern............................................... 33 Table 13 Downtown Hermosa Beach by Acquisition and Construction Activity...................... 35 202
List of Figures
Figure 1 Beach Cities Map........................................................................................... 11 Figure 2 Beach Cities Historical Retail Rents .................................................................. 17 Figure 3 Beach Cities Retail Vacancies .......................................................................... 18 Figure 4 Beach Cities Historical Class B and C Office Rents .............................................. 22 Figure 5 Beach Cities Historical Class B and C Office Vacancy........................................... 22 Figure 6 Downtown Hermosa Beach by Land Use ........................................................... 30 203
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1. INTRODUCTION
Economic & Planning Systems (EPS) was retained by the City of Hermosa Beach (City) to update its previous Downtown Core Revitalization Strategy: Market and Economic Analysis Report dated January 15, 2014. This updated report is intended to inform the City’s efforts in formulate a citywide economic development strategy. In addition to updating the data included in the last report, the update expands the analysis to incorporate the City as a whole. Economic and market data available through third party sources have been updated to reflect the most current information, and the updated data are incorporated in the tables and text of the full report.

Some aspects of the prior report were based on onsite research and observations. These elements have not been updated, due to the limitations of the Covid-19 pandemic in terms of observing business operations and mix with so many businesses closed or operating at a reduced level.

For the most part, the recommendations of the last study are still valid, and useful as guides to economic development strategies. However, some conditions have changed since the original report was completed, and we have attempted to reflect these in the findings of the update. The most significant changes have to do with parking requirements and strategies; the trend toward working at home, which is likely to continue post COVID-19 and represents an opportunity the City can build upon; the evolution of the business mix and the reduction of externalities from bars on Pier Plaza; and the steps the City has taken to be more proactive in economic development and improving the business climate. EPS explored the ramifications of these changes through interviews with key stakeholders in the community, and have reflected what we have learned in the summary observations described in this executive summary.

Hermosa Beach still occupies a unique position within the triad of Beach Cities located in the South Bay area of the Los Angeles basin. Situated between the highly affluent Manhattan Beach to the north and the larger more urban Redondo Beach to the south, Hermosa is the smallest of the three cities. While also quite affluent, Hermosa Beach has a younger population, a greater proportion of renters, a smaller proportion of family households, and the smallest employment base. The City is known in particular for its laid-back beach lifestyle and nightlife entertainment offerings.

All three Beach Cities began as recreation and vacation destinations characterized by modest housing and commercial services catering primarily to vacationers, day visitors, and the small local population. As Los Angeles grew, the Beach Cities became very desirable places to live year-round, with clean air, excellent schools, the beach amenity, and an improving housing stock. Manhattan Beach in particular, with its superior proximity and transportation linkages to Los Angeles employment centers and LAX, has become very upscale with high home values and a very successful retail and commercial district. Hermosa Beach has benefited from similar trends, and as the city has matured, the Downtown District has evolved as well. Compared with Manhattan Beach, however, Hermosa Beach is in a more transitional stage as downtown commercial offerings offer less diversity in retail and fine dining than would be expected given the city’s demographics and high-quality locational assets.

The findings in this Report are based on currently available data, interviews with industry professionals, site visits, and the authors’ experience with similar projects. Actual future 204
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2. DEMOGRAPHIC AND MARKET DATA UPDATE SUMMARY
P o p u l a t i o n , I n c om e a n d H o u s i n g
• The total Beach Cities population is approximately 121,000, with Redondo Beach the largest at 68,000, followed by Manhattan Beach at 36,000, and Hermosa Beach at 20,000.
• Hermosa Beach’s population grew just 0.7 percent between 2010 and 2019, but its population growth still exceeded its residential unit growth of -2.5 percent. The number of households in the City declined by 4.4 percent over the same period. • In 2020, Hermosa Beach had a median home value of $1.7 million, reflecting a 72 percent increase from 2012. Meanwhile, the median value of a home sold in Manhattan Beach increased to over $2.3 million, reflecting a price growth of 73 percent over the same period. The Redondo Beach median home value of just over $1 million is significantly lower than its Beach City neighbors but still much higher than the City of Los Angeles median of $694,000.
• Hermosa Beach’s median household income in 2019 was $137,000, nearly 40 percent higher than its figure in 2010. Manhattan Beach still possesses the highest median household income of the Beach Cities at $150,000, while Redondo Beach’s has now exceeded six figures, standing at $112,000
• As in 2010, in 2019 Hermosa Beach’s residential population is the youngest, the most transient, and the least family-oriented of the Beach Cities. The median age of Hermosa Beach residents is 39, compared with 44 in Manhattan Beach and 41 in Redondo Beach.

The percentage of owner-occupied households in Hermosa Beach is 42 percent, compared with 62 percent in Manhattan Beach and 48 percent in Redondo Beach. • Single-family homes make up 54 percent in Hermosa Beach. The number of single-family homes in Hermosa Beach has increased since 2010 as the number of multifamily homes has continued to fall. This trend, along with the dramatic increases in home values, reflects the replacement of older multi-family dwellings with larger, more expensive single-family homes, similar to the trend in Manhattan Beach.

Em p l o ym e n t
• Since 2011, job growth outpaced population growth in Hermosa Beach, with the 9 percent increase in jobs representing more than ten times the City’s population growth. • Much of the job growth in Hermosa Beach was in sectors associated with knowledge work. The combined finance, real estate, information, professional services, technical services, and executive management sectors now make up the second-largest segment in Hermosa Beach (19 percent).
• The importance of tourism, dining, and entertainment to the economies of all three Beach Cities is reflected in the job share for the accommodation and food services sectors, which contributed the largest category of Hermosa Beach jobs (24 percent). However, this category saw the largest drop in its share of total jobs since 2011, as knowledgebased jobs have grown at a faster rate. The Covid-19 Pandemic is also expected to have disproportionately impacted hospitality-related jobs.
• Despite the high growth of jobs relative to population in Hermosa Beach, the City maintained a strong bedroom community orientation with a jobs-to-household ratio of

0.71 in 2018. The U.S. Census Longitudinal Employment-Household Dynamic (LEHD) Survey reported that the City had a net commuter outflow of 2,475 that same year. 206
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• There is at least 3.7 million square feet of destination retail within nine miles of Hermosa Beach
• As of Q4 2020, Hermosa had a citywide average annual retail lease rate of $3.54 per square foot, lower than Manhattan Beach ($5.29 per square foot), but above Redondo Beach ($2.98 per square foot). Retail vacancy in Hermosa Beach is the highest among the Beach Cities at 6.1 percent.
• Total taxable sales per capita in Hermosa Beach was $12,202 in 2019, slightly higher than Redondo Beach ($11,258), but significantly lower than Manhattan Beach ($19,192).

While Hermosa performed similar to Manhattan Beach in the Food Services and Drinking Places category, it lagged behind both Manhattan Beach and Redondo Beach in General Merchandise sales.

H o t e l s
• Hermosa Beach has an estimated 480 hotel rooms as of 2021, approximately half the amount in Manhattan Beach and less than one third the amount in Redondo Beach. • The most prominent hotel in downtown Hermosa is the Beach House Hotel, located on the Strand. It serves mainly leisure, business, and group travel, rather than a vacation destination clientele. It has continued to operate during the Covid-19 pandemic, but at lower occupancies. Early check-in and late check-out have allowed some rooms to be occupied by those who want to work outside the home, but in the community. • The H2O is a new 30-room hotel on Hermosa Avenue that opened in Late 2020.

O f f i c e
• Hermosa Beach’s office inventory stands at approximately 367,000 square feet, and remains small compared to Manhattan Beach and Redondo Beach, which have about 1.6 million and 2.4 million square feet of office space, respectively. According to CoStar, all of Hermosa Beach’s office inventory is classified as Class B or C space. • Overall, the Hermosa Beach market for Class B and C office space occupies a viable segment priced below Manhattan Beach but above Redondo Beach. As of the fourth quarter of 2020, Class B and C rents in Hermosa Beach average $3.75 per square foot and are trending up, compared with $3.17 per square foot in Redondo Beach and $4.25 per square foot in Manhattan Beach.
• Hermosa Beach office vacancy rate in Q4 2020 of 11.7 percent is nearly double that of Redondo Beach (5.7 percent) and triple that of Manhattan Beach (3.9 percent). • Marlin Equities expanded its office presence in its buildings along Pier Avenue and it is further expanding its presence in its building at the intersection of Pier and Manhattan Avenues. Baker/Burton Lundy has also expanded and upgraded its office presence on Upper Pier Avenue.
• A remodeled office building on upper Pier Avenue (200 Pier) was originally intended to offer for-sale office condominiums. It has turned out to be leased space and houses numerous small businesses.
• There are a few co-working office spaces in Hermosa, including Unita on Hermosa Avenue. There are quite a few more in Manhattan Beach, and there is potential to 207
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3. KEY TRENDS: ISSUES AND OPPORTUNITIES
P a r k i n g
• Many interviewees noted that restrictive parking requirements in Hermosa Beach often prove to be a major barrier to economic growth, smart urban design, and maintaining the vitality of the historic downtown area. Relaxing the City’s parking standards in some cases would allow otherwise infeasible projects to be realized, facilitate rehabilitation and re-tenanting of historic buildings, and remove barriers to potential businesses wishing to locate in Downtown Hermosa.
• Restaurants in particular are less concerned about parking due to the growth in alternative transportation options, including ride sharing, carpooling, bicycling, and walking from nearby neighborhoods that have reduced car travel and the demand for customer parking.
• Employee parking takes up a lot of capacity that could serve patrons and visitors. Off-site employee parking could free up more customer parking and provide more parking for beach goers and visitors in the summer months.
• One of many suggestions for more strategically locating public parking is converting the tennis courts at the Community Center to structured parking. The City’s in lieu parking fee could be used to help finance parking in the Civic Center/Community Center area instead of on Lot A, north of 11th Street between Hermosa Avenue and Beach Drive.

Several interviewees stated that Lot A would be better used for mixed-use development and/or civic uses in light of its proximity to the Strand and frontage on Hermosa Avenue. • Parking uphill from the downtown commercial district would facilitate foot traffic passing by businesses. This juxtaposition has contributed to the vitality of the retail district in Manhattan Beach.
• It is generally agreed that restrictive parking requirements likely contributed to making the “Pier/Strand” hotel proposed on the Mermaid site financially infeasible. On-site parking requirements were also often cited as a major impediment to the rehabilitation and re-tenanting of older buildings that were built without off-street parking. • Alternative parking and TDM (Transportation Demand Management) strategies could alleviate the financial burden of on-site parking. TDM measures may include valet parking, shuttles, off-site employee parking, and the encouragement of bicycle and pedestrian access, for example.
• Some business owners commented that fewer parking spaces can be beneficial to their bottom line, as it sometimes translates to lower lease rates. • Interviewees were mixed in their assessment of the existing garage. While some noted that it removed demand for street and surface lot parking in the Downtown, and praised the public art component, others noted that it remains largely empty during off-peak periods and occupies a valuable piece of real estate adjacent to the Strand.

B u s i n e s s a n d L a n d U s e M i x
• As a means of identifying the appropriate tenanting strategy for Downtown, multiple interviewees suggested an organized means of obtaining residents’ input on their desired category of establishments.
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Economic & Planning Systems, Inc. 7 Z:\Shared\Projects\LA\204000s\204026_Hermosa Beach Economic and Market Analysis\Report\EPS Updated Economic and Market Study_City Edits.docx • It was overwhelmingly agreed that the public safety concerns associated with the latenight bar scene have subsided significantly in the past decade, though the problem remains to some degree, particularly late at night.
• While many hope for a continued trend away from Hermosa’s image as a nightlife destination, a few interviewees noted that some restaurants/bars depend on the post dining hours drinking to make sufficient revenue to cover their costs. • Among those hoping for a continued shift, a culinary-driven scene appears to be desired by many as a means of replicating the success of Downtown Manhattan Beach, and attracting a crowd that is less likely to cause police and EMT calls in the late hours. • One resounding point of unison among interviewees is that outdoor dining which has increased as restaurants struggle to survive during the pandemic should be retained permanently and encouraged moving forward.
• While Hermosa Beach has historically not been a strong location for Class A office space, it is in a unique position to capitalize on certain office trends given its demographic characteristics and quality of life. It was noted that the desirable environment, ample food and business services, and the trend toward business decision-makers wanting to work closer to home are supportive of the demand for Class A office space. • The likely ongoing trend of increased work from home could be augmented by coworking office space that offers an alternative to the home office some of the time. • The PCH corridor offers a general business location in an accessible South Bay coastal community, and has attracted larger users recently, including the national headquarters of the shoe company, Skechers, and Lazy Acres Natural Market. Aviation Boulevard also has potential for market-driven revitalization.
• Many businesses are shut down or operating at reduced levels due to the restrictions of the Covid-19 pandemic. However, it appears that a number of apparently closed restaurants and entertainment venues are remodeling and planning to reopen with new offerings post COVID-19.
• The Comedy and Magic Club is an iconic destination in Hermosa Beach and a valuable asset for the downtown. It is recommended that the City work to retain this unique entertainment asset.
• The Lighthouse at Pier Plaza has recently changed ownership with plans to continue as a live jazz club. Saint Rocke on PCH has also recently changed ownership with plans to return with live music. These small venues for live music or other entertainment are a benefit for the City and offer alternatives to venues that are more focused on alcohol sales.
• Other than older residential uses on the second floor of some buildings, residential uses are largely absent from the downtown core. The development of mixed-use residential on infill sites downtown would add “rooftops” to support downtown restaurant and retail businesses, and activate the streets in the downtown core, as well as provide incentives for new investment and more ground floor commercial space.

W o r k F r om H om e
• Beach cities in the LA metro area are very desirable locations due to the clean air, access to the beach as an amenity, and the charm of historic downtowns that have become increasingly vital. This is likely to increase the value and attraction of these areas for residents, but also as business locations as entrepreneurs and executives seek to reduce commuting on congested roads and highways.
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Economic & Planning Systems, Inc. 8 Z:\Shared\Projects\LA\204000s\204026_Hermosa Beach Economic and Market Analysis\Report\EPS Updated Economic and Market Study_City Edits.docx • More people are working from home as a result of the Covid-19 pandemic. As people have found that work from home is a viable option for many, this trend is likely to continue after the pandemic is over.
• Work from home increases the market support for local businesses and restaurants and should be encouraged by the City.
• Allowing and encouraging small scale coworking spaces, perhaps in mixed-use buildings could support work from home for those who need to be in an office part of the time, or prefer to have an option to work outside the home part of the time for other reasons. • Small scale vertical mixed-use buildings with ground floor commercial and shared coworking office space above could be accommodated on small, infill sites downtown.

Parking requirements could be reduced since many users would walk or bike to those locations from their homes.
• There is at least one coworking space in Hermosa, Unita, on Hermosa Avenue.

Manhattan Beach has a number of them, and it is likely more could be supported in Hermosa as an adjunct to the work at home trend.
• Multiple interviewees noted the potential benefits of converting second floor office along Upper Pier into live-work lofts. They anticipate that this will both ease some pressure on the residential market and add to the vitality of the Upper Pier commercial district, which has traditionally seen less foot traffic than the area surrounding Pier Plaza.

C i t y P o l i c y a n d R o l e o f C i v i c O r g a n i z a t i o n s • Multiple interviewees noted that, in the past, Hermosa Beach’s was not seen as a business-friendly city. Most clarified that this was no longer so, but that certain actions could be taken to further enhance the City’s image as it interacts with existing and potential businesses.
• A common theme was Hermosa’s use of conditional use permits (CUPs). Many understood that this tool was necessary to curb negative externalities of the City’s bar scene in the 2000s, but felt that conditions were often over-prescriptive, complicated the transfer of ownership for certain businesses, and that the application process to amend CUPs can be extremely cumbersome.
• Some interviewees expressed that the City does not have a comprehensive commercial strategy. However, they were heartened to hear that the city has appointed a Business Liaison and created and Economic Development Committee and a stakeholder’s group to address the business climate in the city.
• Those familiar with the Chamber of Commerce feel that the entity has a strong potential role, but has historically has not been as effective as it could be in providing guidance and advocacy for the City’s business community. Recent changes in leadership, as well as a surge in new Chamber members may reinvigorate the Chamber and make it more effective.
• Another issue mentioned during the interviews was the perception that the City has focused on Downtown Hermosa at the expense of other commercial nodes within the City. However, recent policy changes have assisted the Cypress district in the southern part of the City, and the City is looking at the PCH corridor and Aviation Boulevard, as places for larger businesses and employers, and considering how the City can help nurture reinvestment and renewal in the corridor business areas. • The City has recently made code amendments to reduce costs for new businesses, including adding a Minor Sign Review and added a Minor Conditional Use Permit process. 211
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4. COMPETITIVE CONTEXT
S o c i o-E c o n om i c T r e n d s
Hermosa Beach is one of three Beach Cities in the South Bay area of Los Angeles County. The northern-most Beach City, Manhattan Beach, is located south of El Segundo, followed by Hermosa Beach and Redondo Beach at the southern end. A sandy coastal strip forms the western boundary of Manhattan Beach, Hermosa Beach, and a portion of Redondo Beach, which also has a significant inland portion. See Figure 1 for a map of the three Beach Cities.

Each of the three Beach Cities has benefited directly from the beach location to become a highly desired place to live, work, and play. With strong access afforded by the 105 and 405 Freeways and the nearby Los Angeles International Airport, the Beach Cities have developed a strong foundation of residential neighborhoods, employment nodes, and visitor attractions to become among the most affluent communities in the County.

And while the Beach Cities show distinctive economic and demographic characteristics, they are geographically conjoined so as to function as a closely inter-related market. The distance from the Sepulveda Shopping Center in northern Manhattan Beach to Riviera Village in South Redondo Beach is five-and-half miles along Pacific Coast Highway. Alternately, the walk or bike ride from northern Manhattan Beach to the King Harbor Marina in Redondo Beach is less than four miles along the beachfront Strand. The Hermosa Valley Greenbelt, a former rail corridor turned hiking and running trail that connects Manhattan Beach to King Harbor, is one of many alternative transportation and trails in the area. For Hermosa Beach, this high degree of interconnection has positive implications for future economic development.

Of the three Beach Cities, Manhattan Beach has the strongest demographic and economic profile, due to the City’s relatively superior location. As the northern-most Beach City, Manhattan Beach is the closest to the West Side job centers in Santa Monica and Century City and to major transportation infrastructure. In addition, Manhattan Beach’s top-rated school system is an attractive draw to young families, though Manhattan Beach’s Mira Costa High School also serves Hermosa Beach. Just south of Manhattan Beach, Hermosa Beach benefits—to a slightly lesser degree—from the same geographical advantages and top-rated school system. Further south, Redondo Beach exhibits a hybrid nature, as South Redondo reflects the characteristics of a pricy beachfront community while North Redondo more closely resembles neighboring inland cities such as Torrance and Hawthorne.

As shown in Table 1, the total Beach Cities population is approximately 121,000, with Redondo Beach the largest at 68,000, followed by Manhattan Beach at 36,000 and Hermosa Beach at 20,000. Contrary to the previous decade, population in all three Beach Cities grew at a slower pace between 2010 and 2019 than the City of Los Angeles (which is used here as a baseline reference). While residential demand has slowed in recent years, the Beach Cities feature high population densities and are largely built out, which has impeded the construction of new housing units and kept pressure on the housing supply. For example, in Hermosa Beach population growth was just 0.7 percent, but it still exceeded its residential unit growth of -2.5 percent. Similarly, while Redondo Beach’s population growth was a modest 1.4 percent, it too 212
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A continuing trend among all the Beach Cities, particularly in Manhattan Beach and Hermosa Beach, is the upward spiral of median home values as a result of the constrained residential supply and high demand for beach community living. In 2020, Hermosa Beach had a median home value of $1.7 million, reflecting a 82 percent increase from 2012. Meanwhile, the median value of a home sold in Manhattan Beach increased to over $2.3 million, reflecting a price growth of 73 percent over the same period. The Redondo Beach median home value of just over $1 million is significantly lower than its Beach City neighbors but still much higher than the City of Los Angeles median of $694,000.

However, the Beach Cities have seen continued growth in household incomes as well. Hermosa Beach’s median household income in 2019 was $137,000, nearly 40 percent higher than its figure in 2010. Manhattan Beach still possesses the highest median household income of the three at $150,000, while Redondo Beach’s has now exceeded six figures, standing at $112,000.

All Beach Cities median household incomes significantly exceed the $58,000 median for Los Angeles. Levels of educational attainment in the Beach Cities have remained high as well, with over 34 percent of Manhattan Beach residents, 26 percent of Hermosa Beach residents, and 23 percent of Redondo Beach residents have graduate-level degrees, compared with 12 percent of Los Angeles residents.

While each Beach City retains a unique demographic profile, they have all seen similar trends in areas such as median age and families as a percentage of total households. As in 2010, in 2019 Hermosa Beach’s residential population is the youngest, the most transient, and the least familyoriented of the three. The median age of Hermosa Beach residents is 39, compared with 44 in Manhattan Beach and 41 in Redondo Beach. The percentage of owner-occupied households in Hermosa Beach is 42 percent, compared with 62 percent in Manhattan Beach and 48 percent in Redondo Beach. Family households in Hermosa Beach make up 46 percent of all households (up from 41 percent in 2010) as compared to 71 percent in Manhattan Beach (from 64 percent in 2010), 61 percent in Redondo Beach (from 56 percent in 2010), and 60 percent in Los Angeles (down from 61 percent in 2010).

Despite distinctions between the residential communities of each of the Beach Cities, the variances appear to be narrowing as high housing costs in Manhattan Beach cause residential demand to spill over into Hermosa Beach. Some illustration of the underlying residential dynamics can be found in Table 2, showing residential mix in each of the Beach Cities. Singlefamily homes make up 81 percent of the housing stock in Manhattan Beach, compared with 54 percent in Hermosa Beach, 55 percent in Redondo Beach, and 44 percent in Los Angeles. Since 2010, the number of single-family homes in Hermosa Beach increased as the number of multifamily homes has continued to fall: 206 new single-family homes were constructed while 459 multifamily units were eliminated. Based on anecdotal information, this was due to construction of large single-family homes on lots formerly occupied by older multifamily stock. In this environment of escalating land values, Manhattan Beach has become increasingly unaffordable, leaving Hermosa Beach as the next-best option for aspiring Beach Cities residents. 213
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Source: ESRI
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Table 1 Beach Cities Demographic Comparison
Hermosa Beach Manhattan Beach Redondo Beach City of Los Angeles 2010 2019 '10-'19
Change
2010 2019 '10-'19
Change
2010 2019 '10-'19
Change
2010 2019 '10-'19
Change
General
Total Population 19,506 19,650 0.7% 35,135 35,573 1.2% 66,748 67,700 1.4% 3,792,621 3,959,657 4.4% Total Households 9,389 8,979 -4.4% 13,732 13,520 -1.5% 28,540 27,621 -3.2% 1,312,002 1,373,864 4.7% Total Housing Units 10,311 10,049 -2.5% 15,128 15,363 1.6% 30,243 29,979 -0.9% 1,415,592 1,474,043 4.1% Median Household Income $99,976 $137,188 37.2% $131,723 $150,083 13.9% $91,737 $112,271 22.4% $48,746 $58,385 19.8% Median Home Value (1) $957,000 $1,740,000 81.8% $1,379,000 $2,392,635 73.5% $640,000 $1,073,000 67.7% $374,200 $694,583 85.6% Median Rent $1,795 $2,181 21.5% $1,995 $2,628 31.7% $1,575 $2,072 31.6% $1,104 $1,450 31.3% Average Household Size 2.04 2.19 7.4% 2.50 2.63 5.2% 2.29 2.45 7.0% 2.81 2.82 0.4% Average Family Size 2.80 2.87 2.5% 3.10 3.14 1.3% 2.94 3.07 4.4% 3.53 3.62 2.5% Family/Total Households (%) 41% 46% 64% 71% 56% 61% 61% 60% Owner-Occupied/Total Units (%)(2) 42% 42% 64% 62% 49% 48% 36% 34% Labor Force Participation (%) 80% 77% 68% 64% 75% 72% 67% 66% In-City Jobs/Household 0.62 0.67 1.25 1.30 0.82 0.86 1.22 1.19 Age
Median Age 37.0 39.3 6.2% 40.9 44 7.6% 39.3 40.7 3.6% 34.1 35.6 4.4% Age 18+ (% of total) 84% 82% 75% 73% 81% 78% 77% 79%
Age 65+ (% of total) 9% 12% 13% 17% 10% 13% 10% 12%
Household Income
< $15,000 5% 5% 4% 3% 7% 5% 15% 13%
$15,000 - $49,999 18% 11% 12% 12% 19% 15% 36% 31%
$50,000 - $99,999 27% 22% 21% 20% 28% 25% 27% 27%
$100,000 - $149,999 21% 17% 18% 15% 21% 20% 11% 14%
$150,000+ 29% 46% 45% 50% 26% 35% 11% 16%
Education (Age 25+)
No High School Diploma 2% 2% 1% 2% 4% 4% 26% 23%
High School Graduate 6% 6% 7% 7% 13% 11% 19% 19%
Some College, No Degree 17% 11% 13% 11% 19% 19% 18% 18% Associate Degree 6% 5% 5% 5% 7% 8% 6% 6%
Bachelor's Degree 44% 49% 42% 40% 37% 36% 20% 22%
Master's/Professional/Phd. 25% 26% 32% 34% 20% 23% 10% 12% (2) Includes units for sale
(1) Median home values for 2012 and 2020
Sources: US Census American Community Survey 5-year Estimate 2015-2019; Economics & Planning Systems 215
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Table 2 Beach Cities Residential Mix
Hermosa Beach Manhattan Beach Redondo Beach City of Los Angeles 2010 2019 '10-'19
Change
2010 2019 '10-'19
Change
2010 2019 '10-'19
Change
2010 2019 '10-'19
Change
Residential Mix
Total 10,311 10,058 (253) 15,128 15,020 (108) 30,243 30,024 (219) 1,415,592 1,493,108 77,516 Single-Family
1, Detached 43% 43% (74) 69% 72% 322 40% 41% 313 39% 38% 15,540 1, Attached 8% 11% 280 8% 9% 150 14% 14% 75 6% 6% (948) Multi-Family
2 13% 12% (155) 10% 7% (379) 4% 2% (435) 3% 3% 2,925
3 or 4 11% 7% (369) 7% 5% (232) 11% 11% (159) 6% 6% 3,927 5 to 9 7% 10% 300 2% 2% (14) 7% 8% 393 9% 9% 7,421
10 to 19 6% 3% (313) 2% 2% 15 7% 7% (7) 10% 10% 1,338
20+ 11% 12% 59 2% 2% (49) 17% 16% (327) 27% 28% 46,175
Mobile Home 2% 1% (67) 0% 1% 79 0% 1% 44 1% 1% 917
Other 0% 1% 86 0% 0% 0 0% 0% (116) 0% 0% 221
Owner-Occupied Units by Value
< $50,000 1% 2% 1% 2% 1% 1% 2% 1%
$50,000 - $499,999 7% 5% 4% 2% 9% 5% 49% 32%
$500,000 + 92% 93% 95% 96% 90% 95% 49% 67%
Residential Unit Age
Built since 1980 22% 29% 30% 36% 31% 34% 21% 25%
Built 1940 to 1979 61% 59% 62% 57% 63% 62% 59% 55%
Built 1939 or earlier 16% 12% 8% 7% 6% 4% 21% 20%
(1) Median home values for 2019, and net growth from 2010 to 2019 Sources: American Community Survey 5-Year Estimates 2019; Economics & Planning Systems 216
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Historically, the Beach Cities served primarily as a vacation destination before evolving into permanent small-town communities. The Southern California aerospace industry was largely based in and near the South Bay and provided a source of high-paying jobs until the end of the Cold War, when sudden cancellation of government contracts and research initiatives helped caused an exodus of aerospace firms and resulted in recession. (However, Northrop Grumman remains the largest employer in Redondo Beach, and a cluster of aerospace firms maintain a strong presence in El Segundo to the north.) More recently, the Beach Cities have benefited from the growth of high-income knowledge workers seeking work environments that are closer to home and that offer a high quality of life.

Table 3 shows that, since 2011, job growth outpaced population growth in Hermosa Beach and Manhattan Beach: the 9 percent job growth in Hermosa Beach was more than ten times population growth, while 5 percent job growth in Manhattan Beach nearly quadrupled population growth. (Redondo Beach, with a large industrial sector, experienced continued job losses in keeping with larger structural declines in manufacturing.) Much of the job growth in Hermosa Beach and Manhattan Beach was in sectors associated with knowledge work. The combined finance, real estate, information, professional services, technical services, and executive management sectors make up the largest segment of Manhattan Beach employment (31 percent), and the second-largest segment in Hermosa Beach (19 percent). Since 2011, such knowledge workers represented the largest net gain of jobs in Manhattan Beach. The importance of tourism, dining, and entertainment to the economies of all three Beach Cities is reflected in the job share for the accommodation and food services sectors, which contributed the largest category of Hermosa Beach jobs (24 percent) the second-largest for Manhattan Beach (21 percent), and the third-largest for Redondo Beach (16 percent). However, in Hermosa Beach, this sector experienced the largest drop in employment since 2011.

Each of the Beach Cities has seen an increase in jobs per household as well as its daytime population since 2011. However, despite the high growth of jobs relative to population in Hermosa Beach, the City maintains a strong bedroom community orientation with a jobs-tohousehold ratio of 0.71 in 2018. This means that for every Hermosa Beach household, there were 0.71 jobs in the City. A normalized ratio, as reflected by the City of Los Angeles, is 1.16. A low jobs-to-household ratio typically means a daily net outflow of workers and a decline in the day population. As shown in Table 4, the population of Hermosa Beach falls 1,950 per day, or 10 percent. Redondo Beach, like Hermosa Beach, is also primarily a bedroom community and loses 10 percent of its population to out commuting daily. Manhattan Beach, by comparison, has a jobs-to-household ratio of 1.25, which results in a day population net inflow of 4,950, equivalent to a 14 percent expansion of the residential population. However, Hermosa Beach is expected to benefit from the work from home trend, which keeps more residents and increases the daytime customer base for Hermosa Beach businesses.

A large day population in an urban area often results in additional retail demand. Several retailers interviewed in Manhattan Beach and Hermosa Beach indicated that the difference in day population was a major reason why Hermosa Beach could not compete as effectively for retail tenants and restaurants.
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Table 4 Daytime Population, 2018
Hermosa Beach Manhattan Beach
2018 '11-'18
Change
Share 2018 '11-'18
Change
Share 2011 '11-'18
Change
Share Share
All Jobs 6,409 547 100% 17,579 160 100% 25,851 (2,202) 100% 100% 9% 1% -9%
Accommodation and Food Services 1,535 (266) 24% 3,335 (513) 19% 3,155 817 17% 9% FIRE (2), Infmtn, Prof./Tech., Exec.Mgmt. 1,236 210 19% 5,443 684 31% 3,602 76 16% 21% Retail Trade 899 52 14% 2,781 (314) 16% 3,090 (98) 13% 8% Health Care and Social Assistance 684 290 11% 1,889 558 11% 1,079 593 7% 16% Admin. & Support, Waste Mgmt./Remed. 492 128 6% 874 335 5% 734 (19) 3% 4% Other Services (excluding Public Admin.) 370 (20) 8% 930 (446) 5% 900 (110) 3% 6% Production (1) 325 169 2% 307 (107) 3% 990 236 1% 7%
Wholesale Trade, Transport, Warehousing 294 88 4% 385 35 6% 8,300 (1,908) 6% 9% Educational Services 249 33 5% 1,009 65 2% 1,242 146 27% 14% Arts, Entertainment, and Recreation 171 (118) 5% 178 (107) 2% 485 72 5% 4% Public Administration 154 (19) 3% 448 (30) 1% 386 (119) 2% 3% (1) Production includes Agriculture, Forestry, Fishing, Hunting, Resource Extraction, Utilities, and Construction (2) FIRE includes Finance, Insurance, and Real Estate
Source: LEHD Census, Economic & Planning Systems, Inc.

Redondo Beach L.A. Hermosa
Beach
Manhattan
Beach
Redondo
Beach
Day Population (2018)
Residential Population 19,650 35,573 67,700
Live in City, Employed Outside City (8,042) (12,101) (27,841) Employed in City, Living Outside City 5,567 16,478 21,371 Day Population 17,175 39,950 61,230
Daily Inflow/(Outflow) (2,475) 4,377 (6,470)
Daily Inflow/(Outflow) as % of Residential Population -13% 12% -10% Population Density/Square Mile
Population 13,800 9,000 10,900
Day Population 12,000 10,100 9,900
Sources: US Census, Census LEHD, ESRI, Economic & Planning Systems Inc. 218
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5. RETAIL TRENDS
The retail competitive landscape for Hermosa Beach, which includes all of the Beach Cities and parts of El Segundo and Torrance, offers a wide variety of shopping options, including large enclosed malls, open-air lifestyle centers, and downtown street retail. As shown in Table 5, there is at least 3.65 million square feet of destination retail within a 10-mile radius of Hermosa Beach.

Table 5 Beach Cities Shopping Destinations
However, the most direct retail competition for Hermosa Beach is walkable retail districts in downtown Manhattan Beach and Riviera Village in Redondo Beach. As shown in Table 6, downtown retail commands the highest rents and lowest vacancies in each of these cities. Rents in the Hermosa Beach downtown are roughly equal to the city-wide. Conversely, Manhattan Beach downtown rents exceed city-wide rents by 30 percent, from $5.29 to $6.89, and Riviera Village rents surpass the Redondo Beach average by 65 percent, from $2.98 to $4.91. In all three cases, downtown vacancies are higher than the citywide average, from 7.5 percent in Hermosa Beach to 4.0 percent in Manhattan Beach to 5.5 percent in Riviera Village. These high vacancies can likely be attributed to the Covid-19 pandemic, as they increased markedly since the beginning of 2020. The generally strong performance of downtown Manhattan Beach and Redondo Beach, as well as other walkable retail districts has encouraged pipeline projects such as the Redondo Beach Pier redevelopment and the Point lifestyle center in El Segundo, both of which have been designed to provide streetscape character.

From a competitive perspective, as indicated by Figure 2 and Figure 3, rents and vacancy rates in Manhattan Beach have consistently out-performed those in Hermosa Beach and Redondo Beach. According to brokers and local business people, this is due primarily to the more affluent demographic profile of Manhattan Beach residents, who can support higher-end retailers than neighboring cities, and to Manhattan Beach’s vibrant daytime population. Another factor may be the relative lack of retail diversity in Hermosa Beach. On a total sales-per-capita basis, as shown in Table 7, Hermosa Beach is well exceeded by Manhattan Beach, and slightly higher than Redondo Beach. While Hermosa Beach performs strongly in food and beverage stores, restaurants and bars, it appears to have retail leakage in categories including apparel, general merchandise, and large-format retail segments like garden supplies, home furnishings, auto parts, and general wholesale items. Of these leakage categories, the street retail character and small floor plates in Downtown Hermosa Beach are best suited to supporting an expansion in the apparel (including women’s fashion goods, general apparel for younger consumers, and sports Shopping Center Type of Center Miles from
Hermosa
Beach
Retail
Sq.Ft.

Key Tenants Address
South Bay Galleria Enclosed Mall 3.5 955,000 Macy's; Nordstrom; Kohls 1815 Hawthorne Blvd.; Redondo Beach, CA, 90278 Manhattan Village Shopping Center Enclosed Mall 3.4 572,837 Macy's; Williams-Sonoma; Coach 3200 Sepulveda blvd.; Manhattan Beach, CA 90266 Riviera Village Downtown Street Retail 3.4 413,000 Local boutiques and services Plaza El Segundo Open-Air Lifestyle/Big Box 3.8 400,000 Whole Foods; Anthropologie; H&M; Lululemon760 South Sepulveda Blvd; El Segundo, CA 90245 Redondo Beach Pier Downtown Street Retail 1.5 400,000 Shade Hotel, Theater Promenade on the Peninsula Open-Air Lifestyle Center 9.0 374,000 Williams-Sonoma; Banana Republic; Gap 550 Deep Valley Drive; Rolling Hills Estates, CA 90274 Downtown Manhattan Beach Downtown Street Retail 2.1 231,000 True Religion, Shade Hotel, boutiques the Point Open-Air Lifestyle Center 3.8 115,000 Mendocino Farms, True Food Kitchen 850 South Sepulveda, El Segundo Redondo Shores Open-Air Lifestyle/Big Box 1.5 102,000 Whole Foods; Rite Aid; GNC 403-419 N Pacific Coast Hwy Fisherman's Wharf Downtown Street Retail 1.5 90,000 Local restaurants and souvenir shops 415 Diamond Street; Redondo, CA 90277 3,652,837
Source: L.A. County Assessor; CoStar; Economic & Planning Systems, Inc. 219
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Ultimately, successful improvement in the retail mix will depend on a broad range of factors discussed further in Section 7.

Table 6 Beach Cities Retail Rents, Vacancies, Inventory Figure 2 Beach Cities Historical Retail Rents
As of 4Q 2020 All Retail Downtown Retail1 All Retail Downtown Retail2 All Retail Downtown Retail3 Rents (/Sq.Ft.) $3.54 $3.53 $5.29 $6.87 $2.98 $4.91
Vacancy 6.1% 7.5% 1.8% 4.0% 4.1% 5.5%
Inventory (Sq Ft.) 1,032,661 263,336 1,893,104 267,684 3,799,996 325,159 (3) "Downtown" includes Riviera Village in Redondo Beach Source: CoStar; Economic and Planning Systems, Inc.

Hermosa Beach Manhattan Beach Redondo Beach
(1) "Downtown" includes Pier Avenue, Pier Plaza, and Hermosa Ave. between 9th and 15th Streets in Hermosa Beach (2) "Downtown" includes the rectangle formed by the Strand, 10th, 13th, and Valley Blvd. in Manhattan Beach $3.54
$2.98
$5.29
$0.00
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
Hermosa Beach Redondo Beach Manhattan Beach
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Table 7 Beach Cities 2019 Taxable Sales Per Capita

6.1%

1.8%

4.1%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

9.0%

10.0%
Hermosa Beach Manhattan Beach Redondo Beach
Hermosa
Beach
Manhattan
Beach
Redondo
Beach
City of Los
Angeles
Population (1) 19,650 35,573 67,700 3,959,657
Total Taxable Sales (2) $263,669,054 $809,970,962 $902,091,369 $50,174,450,540 Taxable Sales Per Capita
Motor Vehicle and Parts Dealers $723 $2,326 $819 $1,243 Home Furnishings and Appliance Stores $696 $802 $747 $475 Building Material and Garden Equipment - - $113 $665
Food and Beverage Stores $1,539 $1,816 $1,393 $758
Gasoline Stations - $1,013 $892 $1,171
Clothing and Clothing Accessories Stores $590 $1,946 $1,392 $857 General Merchandise Stores (3)
- $2,725 $1,311 $735
Food Services and Drinking Places $5,219 $5,715 $3,478 $2,580 Other Retail Group (4) $3,435 $2,847 $1,213 $1,184
Total Taxable Sales Per Capita $12,202 $19,192 $11,358 $9,666 (1) U.S. Census Bureau; American Community Survey; Population, 2019 Source: State of California Board of Equalization (BOE); Economic & Planning Systems, Inc. (2) California State Board of Equalization, 2019
(3) BOE catch-all category; includes florists, office supplies, gift/novelty/souvenirs, used merchanise, and other miscellaneous items
(4) BOE category; includes wholesale taxable sales categories including agriculture, mining, construction, manufacturing, etc.
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6. HOTEL TRENDS
Hermosa Beach has the potential to become a top hotel destination in Los Angeles County.

Despite the attractiveness of the Beach Cities for visitors, there are few luxury hotels in the area.

As shown in Table 8, only the Beach House in Hermosa Beach, the Portofino in Redondo Beach and the Shade in Manhattan Beach are considered upscale or luxury. What’s more, neither the Portofino nor the Shade has beachfront exposure. In all of Los Angeles County, there are very few upscale beach-front hotels. Consequently, the opportunity in Hermosa Beach to develop an upscale beachfront hotel represents an extremely valuable option.

H2O, a 30-room “mid-range” boutique hotel located on Hermosa Beach at 15 th Street, is the
most recent hotel property developed in Hermosa Beach. The Beach House continues to perform well relative to its competitive set, and has room rates of approximately $325-$340 per night.

Owned and operated as a fractional ownership, in which rooms unoccupied by the owners are rented as typical hotel rooms, the Beach House achieved high occupancy levels of near 85-90 percent prior to the pandemic. In the latter half of 2020, it reported occupancy levels of 65 percent, despite the effects of the Covid-19 pandemic. Because ground floor rooms front directly on the Strand, the Beach House has effectively privatized strand/beach frontage for hotel guests.

As shown by Table 8, Manhattan Beach has not seen a new hotel delivery since the Shade Hotel was completed in 2012. Another Shade Hotel was completed in Redondo Beach in 2016, along with a Hilton in 2014 and a Homewood Suites in 2017. These three hotels have added nearly 380 rooms to Redondo Beach’s hotel inventory over the past seven years.

In Hermosa Beach, the envisioned Mermaid site hotel, on the other hand, had the potential to be strongly catalytic. The site on the corner of Pier Plaza and the Strand is arguably the best available commercial land between Redondo Beach and Manhattan Beach. If operated as an upscale or luxury hotel, it could become a landmark beachfront destination, generate significant economic and fiscal impacts, and provide residents and Beach City visitors with an upscale alternative to current Pier Plaza bars and restaurants. This, in turn, could influence tenanting decisions by Pier Plaza and greater downtown property owners and lead to a diversification of current uses.
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Hermosa Beach
Current
Beach House 1998 Luxury 96
Grandview Inn 1973 Economy 17
H2O Hermosa 2020 Mid-Range 30
Hampton Inn 2002 Economy 70
Holiday Inn Express 2001 Economy 80
Hotel Hermosa 1990 Mid-Range 80
Quality Inn 1986 Economy 68
Sea Sprite Ocean Front Motel 1957 Economy 39
480
Manhattan Beach
Current
Belamar Hotel 1961 Mid-Range 134
Crimson Hotel 1988 Economy 45
Hawthorn Suites 2003 Mid-Range 53
Hi View Inn and Suites 1952 Economy 22
Manhattan Beach Marriott 1986 Mid-Range 373
Manhattan Village Inn & Suites 1986 Economy 18
Residence Inn Manhattan Beach 1985 Mid-Range 176
Sea View Inn 1962 Mid-Range 37
Shade Hotel 2012 Luxury 38
Wave Hotel 1995 Economy 44
940
Redondo Beach
Current
Best Western Plus 1979 Economy 108
Best Western Redondo Galleria 1984 Economy 51
Sonesta [1] 1986 Mid-Range 350
Hilton Garden Inn 2014 Mid-Range 147
Homewood Suites 2017 Mid-Range 184
Marriott Residence Inn 2014 Mid-Range 172
Moonlite Inn 1986 Economy 23
Pacific Coast Inn 1960 Economy 20
Portofino Hotel & Marina 1962 Upscale 161
Ramada Limited Redondo Beach 1990 Economy 40
Redondo Beach Hotel 1979 Mid-Range 112
Redondo Inn and Suites 1955 Economy 36
Redondo Pier Inn 1987 Economy 37
Seaside Motel 1962 Economy 27
Shade Redondo Beach 2016 Luxury 45
1,513
Current Total 2,933
[1] Formerly the Crowne Plaza
Source: CoStar, Hotel Websites & Staff; Economic and Planning Systems, Inc. 223
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7. OFFICE TRENDS
As shown in Table 9, Hermosa Beach’s office inventory stands at approximately 367,000 square feet, and remains small compared to Manhattan Beach and Redondo Beach, which have about

1.6 million and 2.4 million square feet of office space respectively. As of Q4 2020, Hermosa Beach’s office inventory is entirely Class B and C office space, though the construction of Skecher’s global headquarters will deliver about 75,000 square feet of Class A space in 2022.

The City’s office market inventory has grown by 5 percent in the last 10 years, a growth rate higher than both Manhattan Beach and Redondo Beach, both of which saw negligible growth over that same period.

Overall, the Hermosa Beach market for Class B and C office space in Hermosa Beach occupies a viable segment priced below Manhattan Beach but above Redondo Beach. As of the fourth quarter of 2020, as shown in Figure 4, Class B and C rents in Hermosa Beach average $3.75 per square foot and are trending up, compared with $3.17 per square foot in Redondo Beach and $4.25 per square foot in Manhattan Beach.

Historical office vacancies, as shown in Figure 5, indicate considerable volatility in the Hermosa Beach office market, compared with the other Beach Cities. As of the fourth quarter of 2020, the Hermosa Beach office vacancy rate of 11.7 percent is significantly higher than the 3.9 percent rate in Manhattan Beach and the 5.7 percent rate in Redondo Beach.

Table 9 Beach Cities Class B and C Office Inventory
As of 4Q 2020 Hermosa Beach Manhattan Beach Redondo Beach Rents (/Sq.Ft.) $3.75 $4.27 $3.17
Vacancy 11.7% 3.9% 5.7%
Inventory (Sq Ft.) 366,990 984,158 2,053,563
Sources: CoStar; EPS
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$4.27
$3.17
$0.00
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
Hermosa Beach Manhattan Beach Redondo Beach

11.7%

3.9%

5.7%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%
Hermosa Beach Manhattan Beach Redondo Beach
Source: CoStar, Economic & Planning Systems, Inc.

Source: CoStar, Economic & Planning Systems, Inc.
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8. HERMOSA BEACH ISSUES AND OPPORTUNITIES
A r e a D e s c r i p t i o n
Hermosa Beach’s Downtown District is the commercial heart of the City. With approximately 18.5 acres of commercially zoned land area, the Downtown District hosts a majority of the City’s boutique retail outlets and a large proportion of its hotel and office uses. As recently as the 1980s, Downtown Hermosa Beach was marked by dilapidated and abandoned buildings, high levels of vagrancy, and recurring public safety issues associated with the area’s rough-andtumble bars. City investments in the 1990s and early 2000’s in public infrastructure, most notably the redesign of Pier Plaza and Upper Pier Avenue, helped transform Downtown Hermosa Beach into a popular daytime and nightlife destination.

The Downtown District centers on the intersection of Pier and Hermosa Avenues and extends along Pier Avenue from the Strand through Pier Plaza to Valley Boulevard and along Hermosa Avenue from 15th Street to 8th Street. The western end of Pier Avenue terminates with Pier Plaza, a large pedestrian-only area that attracts visitors from throughout the County for its access to the Pier, great outdoor dining options, events, and nightlife. Most of Downtown’s busiest restaurants and bars cluster on Pier Plaza and the Pier Avenue/Hermosa Avenue intersection, while the streets north, south, and east host a variety of retail, personal service and food serving business, and some lodging uses. The other significant retail clusters include a number of office uses on Pier Avenue and a concentration of health and beauty uses in upper Pier Avenue.

Several physical characteristics make Downtown Hermosa Beach unique. As Pier Avenue descends to the intersection with Hermosa Avenue, it follows a broad and dramatic sweep, which allows for a pleasing streetscape experience (enhanced greatly by the recently completed Pier Avenue Streetscape Project) that provides numerous focal points for commercial activity. Where Pier Avenue meets Hermosa Avenue, the grade ends, leaving a full flat block between Hermosa Avenue and The Strand, providing Pier Plaza with an unmediated connection to the beach.1 The PCH Corridor is the largest contributor to sales tax revenue in Hermosa Beach, generating nearly $1 million for the City in FY2019-2020, as shown in Table 11, which is nearly half of the City’s sales tax revenue. Downtown Hermosa Beach is also a significant contributor to the City’s fiscal base, generating nearly $648,000 for the City’s General Fund, and accounting for a third of all sales tax revenue collected by the City. However, the Downtown has seen its volume of sales tax revenue drop by over 20 percent from the prior year, the largest amount of any area in the City. This decline is likely attributable largely to the impacts of the covid-19 pandemic.

However, it should be noted that sales taxes represent a relatively small portion of the City’s overall fiscal revenues, amounting to approximately 12 percent of all General Fund revenues in fiscal 2019-20. (See Appendix C for fiscal revenue breakdowns and historical detail.) 1 Other area beachfront commercial districts in LA County, such as in Santa Monica, Malibu, Manhattan Beach, and Redondo Beach, tend to be separated from the beach by steep grades or major roads.
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Economic & Planning Systems, Inc. 24 Z:\Shared\Projects\LA\204000s\204026_Hermosa Beach Economic and Market Analysis\Report\EPS Updated Economic and Market Study_City Edits.docx Table 10 Hermosa Beach Sales Tax Revenue, FY 2019-2020
I s s u e s
Despite location advantages and fiscal contributions, Downtown Hermosa Beach has not— according to area land use professionals and residents—fulfilled its potential as a commercial district for residents and visitors. Over the course of this analysis, several issues regarding the current pattern of Downtown land uses and tenanting emerged.

A common concern is over Pier Plaza tenants and whether they represent the best fit for City residents. Conflict between late-night Pier Plaza revelers and neighborhood residents led to the Measure B “Quiet Nights” ballot initiative, which aimed to reduce late-night operating hours of Pier Plaza establishments. As shown in Table 11, establishments with CUPs granting late-night operating privileges make up nearly 48,000 square feet of area in the Downtown Core, more than half of all the restaurant and bar space there. While the loss of the initiative implies that residents do not believe a mandated reduction in late-night operating hours is the best way necessarily to manage the issue, many also believe the bar scene on Pier Plaza deters visitation from families and upscale tenants. At minimum, Pier Plaza lacks sufficient alternatives to the current slate of boisterous and young adult-oriented establishments.

As noted in the retail assessment, Hermosa Beach experiences leakage in several retail categories, most notably apparel and general merchandise. This corresponds with anecdotal findings from interviewees about the lack of boutiques and women’s apparel shops of the quality found in Downtown Manhattan Beach. Indeed, as shown in Table 11, apparel occupies just 20,000 square feet or 4 percent of Downtown District commercial space. Interviewees acknowledge that while Manhattan Beach retail tenanting has become very upscale, featuring tenants more typically associated with Beverly Hills and South Coast Plaza, there is a strong and unmet opportunity in Hermosa Beach for retailers to operate at a slightly lower price-point.

Conversely, the health and beauty category2 (which includes services ranging from hair and nail salons to gyms and yoga studios) may be over-represented. With almost 52,000 square feet in the Downtown District making up 9 percent of the total commercial area, health and beauty is the largest single retail category. As shown on Figure 8, health and beauty establishments 2 Health and Beauty in this analysis is considered a retail category subset.

Geographic Area FY19-20 1-Yr Change Share
PCH $938,320 -7% 48.4%
Downtown $648,316 -22% 33.4%
Pier/Valley/Monterey $265,014 -8% 13.7%
Aviation $86,840 1% 4.5%
Source: HDL/City of Hermosa Beach, Economic & Planning Systems, Inc. 227
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Economic & Planning Systems, Inc. 25 Z:\Shared\Projects\LA\204000s\204026_Hermosa Beach Economic and Market Analysis\Report\EPS Updated Economic and Market Study_City Edits.docx cluster on upper Pier Avenue and along the eastern side of Hermosa Avenue. Health and beauty uses are typically found in neighborhood retail centers rather than shopping districts, so their concentration may be impeding development of a stronger specialty retail orientation for the Downtown District.

Downtown retail property and leasing management reflects a wide range of sophistication. While the average Downtown rent of $3.53 per square foot, actual rents—according to brokers—vary widely, from below $2 per square foot to above $6. This results in an inconsistent tenant mix with many non-competitive operators. The inconsistencies are attributable to a number of nonresidents, non-professional, long-term custodial land owners who operate their properties without close regard to market rates. As shown on Table 14, private land owners who have owned since before 2003 control 34 percent of the Downtown land area. Furthermore, fragmented land ownership, resulting in a large number of land owners, makes coordinated action difficult. Fully 63 percent of the Downtown land area is held by owners who control less than three parcels, and parcels themselves are small in size.

The Pier Avenue Streetscape project made vast improvements to the livability and walkability of Pier Avenue, but according to interviewees, there are still too few places for pedestrians and shoppers to congregate, sit, and enjoy the surroundings. In general, there is a lack of outdoor seating in the area, and the design of Pier Plaza can feel barren at less crowded times. This detracts from Downtown’s sense of place and ability to attract day-time visitors.

O p p o r t u n i t i e s
Several strategies are available to the City to realize its goal of promoting economic development in Hermosa Beach, as well as commercial districts along PCH and Aviation Boulevard. Most of these are opportunistic in nature, as they ultimately rely on market-driven change led by the private sector.

Land ownership and usage patterns in Downtown Hermosa Beach have undergone a significant amount of transition in recent years. Since 2010, 24 percent of the Downtown land has changed hands, as shown in Table 14. This activity is attributable to several driving factors: the end of the recession; the continued in-migration of wealthy residents to Hermosa Beach and the Beach in general; growth of high-paying jobs to Hermosa Beach and the Beach Cities; and public investment into streetscape improvements on Pier Avenue.

The proposed Pier/Strand Hotel at the Mermaid site hotel represent a great opportunity to catalyze change in Pier Plaza, combining strong underlying market factors with a strategic location. The site is one of the best commercial locations on the entire Strand between Redondo Beach and Manhattan Beach due to its frontage on both Pier Plaza and the Strand. The costly land assembly reflects confidence in the market to support luxury hotel rates. The site dominates the northwestern corner of Pier Plaza, so new construction will strongly influence its look and feel going forward. With very few alternatives for upscale or luxury beachfront hotels in Los Angeles County, the proposed Mermaid site hotel could become—like Shutters and Casa del Mar in Santa Monica and Terranea in Palos Verdes—a landmark destination drawing visitors from all over the country. Inclusion of ground floor public space, such as a lobby bar, could provide an amenity for locals and day visitors as well as guests, providing an upscale alternative to current Pier Plaza bars and restaurants. This, in turn, could influence tenanting decisions by Pier Plaza land owners 228
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Economic & Planning Systems, Inc. 26 Z:\Shared\Projects\LA\204000s\204026_Hermosa Beach Economic and Market Analysis\Report\EPS Updated Economic and Market Study_City Edits.docx and lead to a diversification of current uses. Finally, the economic impacts from spending by affluent guests and the fiscal impacts from new Transient Occupancy Tax (TOT) and sales tax could be very significant. City support for a top-quality hotel on the site thus presents a highleverage opportunity to effect positive change. One proactive idea would be for the City to consider leveraging its ownership of the parking lot on 13th Street east of the hotel site to enhance hotel feasibility. Use of the parcel to expand the hotel footprint—rather than for a parking structure—could allow inclusion of more amenities, enhancing its appeal to guests and the community at large. The requirement for on-site, underground parking on this site, likely contributed to the project to be deemed infeasible and shelved. Finding alternatives to on-site parking may allow a similar project to go forward.

Similarly, the City should look to encourage and support other catalytic projects Citywide as they materialize. Likewise, projects on the strategically located eastern corners of Pier Plaza currently occupied by Bank of America and Citibank, could also have a catalytic effect (although retail banks are typically long-term land users).

The compact and walkable nature of Downtown Hermosa Beach lends itself to a district parking strategy that encourages visitors to park centrally and circulate on foot. Consequently, provision of centralized public and public-private parking solutions could increase pedestrian traffic and enhance retail vitality. In addition, the option for developers to provide parking through in-lieu fees, as is already offered by the City, can help some physically constrained sites become more viable for new development. However, the current in-lieu fee which is roughly equivalent to the per-stall development cost in a parking structure, and the requirement for some on-site parking, are considered restrictive by many local land use professionals, especially given high current parking requirements mandated by city code for commercial uses, restaurants in particular. The City can ease the burden on developers by lowering in-lieu fees, by removing requirements for providing a portion of the parking requirements on-site and by lowering parking requirements outright.3 There is strong potential for the City to offset these costs with increases in sales tax, business license tax, TOT, and other taxes associated with new commercial activity.

Streetscape improvements on Hermosa Avenue and enhancements on Pier Plaza could help the area more fully realize the potential of its natural physical advantages to become a more attractive destination for day-time visitors, families, and tourists. Such improvements could enhance the sense of arrival, calm traffic, upgrade the pedestrian experience, facilitate bicycle transport, and refine the overall identity of the area. This could help create a “virtuous circle” that attracts more visitors, who increase the market potential for new tenants, who in turn draw more visitors. For example, focused improvements on the eastern side of Hermosa Avenue that encourage a more vibrant street life can help bring out the redevelopment potential represented by relatively large parcels and floorplates, frontage that defines (and extends) the edge of the Pier Plaza activity, and traffic counts consistent with the location at the nexus of the Downtown 229
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Economic & Planning Systems, Inc. 27 Z:\Shared\Projects\LA\204000s\204026_Hermosa Beach Economic and Market Analysis\Report\EPS Updated Economic and Market Study_City Edits.docx District. Furthermore, such improvements can help improve circulation between Upper Pier Avenue and Pier Plaza and facilitate a stronger commercial flow between the two areas.4 In the commercial centers along Aviation Blvd. and PCH, there is also the opportunity to improve the streetscape and pedestrian infrastructure in order to enhance their respective retail environments. It was noted that Aviation Blvd. in particular would benefit from beautification and traffic-calming measures. These commercial centers present especially attractive opportunities for investment, given their location along main arterials. This lends them a higher degree of accessibility to those living inland in Hermosa Beach, as well as residents from surrounding communities. In terms of the potential for additional retail offerings in these areas, the retail leakage statistics discussed in Chapter 5 suggest that establishments offering apparel, general goods, and garden shops have the potential to capture a market that currently shops for these items outside of Hermosa Beach.

As previously discussed, Hermosa Beach is predominantly a bedroom community with a relatively small day population. In this regard, Hermosa is at a competitive disadvantage to Manhattan Beach, which has a much larger day population, especially for higher quality restaurants that depend in part on lunch business. Nonetheless, continued growth of office space for knowledge workers in the Downtown area, whether as part of single- or mixed-use developments, can create a greater workday buzz and stimulate restaurant and retail development directly. Additionally, the trend toward working from home spurred by the Covid19 pandemic is likely to persist, and will improve spending and vitality downtown.

C o n c l u s i o n s
Realization of any of these opportunities could yield economic growth and help positively transition the Downtown Core. However, it will take a combination of actions over time by both public and private sectors before a full retail transformation will take place, coupled with a refreshed perception of the Downtown Core as a great place to visit and hang out by day, by night, and for a broad range of users including tourists, locals, and families.

With regard to business districts elsewhere in the City, Aviation Blvd. and PCH are established as commercial nodes with robust retail environments. PCH in particular generates nearly half the City’s sales tax. However, key stakeholders have noted that both corridors could benefit from visual and infrastructural improvements in order to attract higher numbers of potential customers. This is especially the case on Aviation Blvd., which is viewed as having a greater potential to cater to pedestrians but will require a higher amount of investment in the built environment. Furthermore, despite representing some of the City’s most popular businesses, business owners in these districts feel there is a disproportionate amount of attention paid to Pier Ave. and the Downtown area.
4 For a full set of streetscape improvement recommendations, see “Hermosa Beach Downtown Economic Development Strategy,” Prepared for the City of Hermosa Beach by ROMA Design Group and Economic & Planning Systems, 12/2013
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Economic & Planning Systems, Inc. 28 Z:\Shared\Projects\LA\204000s\204026_Hermosa Beach Economic and Market Analysis\Report\EPS Updated Economic and Market Study_City Edits.docx Catalytic projects like new hotels, with or without the continued office development, will increase day population and demand for upscale retail and services. Public support through district parking strategies, reduced parking requirements, and possibly the provision of subsidized parking can help underwrite a desirable range of new development and rehab projects.

Additional changes to the built environment through streetscape improvements can upgrade the “sense of place” and make the City’s commercial districts more desirable destinations for both residents and visitors. Under these improved conditions, retailers will seek to exploit the new market opportunity. And because retailers tend to follow other retailers, successful early movers will quickly be joined.

Certain categories of retail in particular could be a strong fit for a revitalized Downtown, and the PCH and Aviation Corridors. As discussed earlier, women’s apparel is an area of opportunity, along with athletic clothing and sports gear. Home furnishing stores are underrepresented in the city as well. Better restaurants as well as cafes that encourage gathering and lingering would broaden Hermosa Beach’s reputation as an entertainment destination and address residents’ stated desire for more options. Ultimately, once a certain critical mass of change has occurred, anchor retailers could be attracted to become a focal point for the City’s commercial districts. 231
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Vertical
Sq.Ft.(3)
Share Vertical
Sq.Ft.(3)
Share Vertical
Sq.Ft.(3)
Share
Retail and Services
Eating and Drinking(4)
Food/Spirits Extended Hours 51,191 9% 47,773 9% 3,419 1% Food/Spirits Closes at Midnight 27,379 5% 17,236 3% 10,143 2% Food/Beer & Wine 10,084 2% 4,872 1% 5,212 1%
Food/No Alcohol 25,823 5% 19,248 3% 6,575 1%
Subtotal Eating and Drinking 114,478 20% 89,128 16% 25,350 5% Other Retail and Services
Health & Beauty 51,624 9% 23,588 4% 28,035 5%
Sports 22,100 4% 10,797 2% 11,303 2%
Apparel 20,426 4% 12,326 2% 8,100 1%
Souvenirs & Gifts 19,897 4% 1,552 0% 18,345 3%
Bank 11,314 2% 11,314 2% - 0%
Liquor 4,445 1% 2,820 1% 1,625 0%
Market 3,720 1% 2,560 0% 1,160 0%
Wine Shop 2,763 0% - 0% 2,763 0%
Subtotal Other Retail and Services 136,290 24% 64,958 12% 71,332 13% Total Retail and Services 250,767 45% 154,086 27% 96,681 17% Other Commercial
Professional Office 141,938 25% 29,514 5% 112,424 20%
Hotel 90,237 16% 81,269 14% 8,968 2%
Vacant 39,080 7% 29,767 5% 9,313 2%
Residential 36,351 6% 12,963 2% 23,388 4%
Industrial 3,476 1% - 0% 3,476 1%
Subtotal Other Commercial 311,082 55% 153,514 27% 157,568 28% TOTAL 561,849 100% 307,599 55% 254,250 45%
(1) Rectangle formed by the Strand, eastern Hermosa Avenue, 14th Street, and 10th Street (2) Pier Avenue from Hermosa Ave. to Valley Dr.; Strand to Hermosa Ave. between 14th St. and 16th Ct., 10th St. and 8th St. (3) Vertical Sq.Ft. from CoStar and EPS estimates, except as described in footnote (4) (4) Eating and drinking sub-classifications based on City of Hermosa Beach CUPs Sources: The City of Hermosa Beach, CoStar, Economic & Planning Systems Downtown District Core Downtown
District (1)
Non-Core Downtown
District (2)
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Economic & Planning Systems, Inc. 30 Z:\Shared\Projects\LA\204000s\204026_Hermosa Beach Economic and Market Analysis\Report\EPS Updated Economic and Market Study_City Edits.docx Figure 6 Downtown Hermosa Beach by Land Use
Notes:
(1) Categories designated “Multiple Tenant Retail” include tenants from all eating and drinking categories as well as from the apparel, sports, souvenirs & gifts, health and beauty, and professional office categories (2) Categories designated “Office Over Retail” include professional office as well as uses in health and beauty, apparel, Food/no alcohol, and banking.
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Table 13 Downtown Hermosa Beach by Acquisition and Construction Activity Land Owner
MP Core 200 930,952 53 23.8%
City of Hermosa Beach 396,260 16 10.1%
Reg8 Plaza Hermosa LLC 246,712 7 6.3%
Melvin and Marie Kausen Trust 108,070 7 2.8%
Resort Sea View Hermosa LLC 96,148 6 2.5%
Daniel and Margaret Gruen Trust 74,379 5 1.9%
Iskandar Family Trust 62,458 5 1.6%
Frederic and Jean Taylor Trust 50,536 3 1.3%
Moise Hendeles Trust 48,074 3 1.2%
S and P Hermosa Parent LLC 33,947 7 0.9%
South Bay 4 LLC 17,028 6 0.4%
Damoder and Sumitri Reddy Trust 13,356 4 0.3%
John and Laura Warren Trust 12,023 3 0.3%
Refoua LLC 9,606 3 0.2%
Celina C Douglas Trust 8,486 3 0.2%
All Other Owners 1,802,463 177 46.1%
Total 3,910,500 308 100%
Sources: City of Hermosa Beach; Los Angeles County Assessor; EPS Square Footage Number of
Parcels Owned
Share
AC Sq.Ft. Share AC Sq.Ft. Share AC Sq.Ft. Share
Recent Construction(3) 0.7 31,229 4% 0.9 40,024 5% 1.6 71,253 9% Acquired After 2010 1.5 63,223 8% 2.5 107,341 13% 3.9 170,563 21% Acquired between 2004 and 2010 2.7 117,792 15% 1.9 84,111 10% 4.6 201,903 25% Acquired between 1993 and 2003 1.7 75,460 9% 1.8 77,511 10% 3.5 152,971 19% Acquired Before 1993 0.9 38,407 5% 0.7 32,359 4% 1.6 70,766 9% City-Owned Land 1.9 82,752 10% 1.1 48,353 6% 3.0 131,105 16% Transaction Data Not Available - - 0% 0.1 5,876 1% 0.1 5,876 1% Total 9.4 408,863 51% 9.1 395,574 49% 18.5 804,438 100% (1) Rectangle formed by the Strand, Hermosa Avenue, 14th Street, and 10th Street Sources: The City of Hermosa Beach; CoStar; Economic & Planning Systems, Inc. (3) "Recent Construction" refers to projects with long remaining usable life; these date from 1998 (Beach House Hotel) to 2013 (205 Pier Ave.)
Category Core Downtown(1) Other Downtown(2) Total Downtown (2) Pier Avenue from Hermosa Ave. to Valley Dr.; the Strand to Hermosa Ave. between 14th St. and 16th Ct. and between 10th St. and 8th St.
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APPENDIX A:

Business Community Input
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• Business Community Interviewees:
o Jessica Accamando – Hermosa One / Creative Fish
o Marje Bennetts – Beach House Hotel
o Tony Cordi – The Innate Group
o Jason Cortes – The Stanton
o Jon David – Upper Pier Ave. Property Owner
o Lori Ford – Gum Tree
o Ed Hart – Maximus Salon
o Bob Jones – Financial Consultant
o Mike Lacey – Comedy and Magic Club
o Jason Muller – Beach City Capital
o Jon Starr - Starr Design
• Review of Economic Development Stakeholders Advisory Group Notes July 2020 through March 2021
• Feedback received from Economic Development Committee Meeting held March 1, 2021
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APPENDIX B
2014 Report Key Findings
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1. The Hermosa Beach Downtown District is the commercial heart of the City—at once the City’s primary shopping district, gathering area, and visitor attraction.

With approximately 18.5 acres of commercially zoned land on either side of Pier Avenue between the Strand and Valley Boulevard and along Hermosa Avenue between 8th Street and 15th Street, the Hermosa Beach Downtown District hosts a majority of the City’s retail outlets and a large proportion of its hotel and office uses. Pier Plaza, with its large assortment of bars and restaurants, is a popular nightlife destination for visitors from throughout the County. Sales tax revenues from Downtown Hermosa Beach are significant, accounting for 29 percent of all sales tax revenue collected by the City.

2. Hermosa Beach enjoys unique physical qualities that make it a highly desired destination for residents and visitors
Clean air, the broad and sandy beach, and the ocean beyond provide Hermosa Beach with its defining amenity. But unlike Manhattan Beach, Redondo Beach, or most of the other beach cities in Los Angeles County, Hermosa Beach has commercially zoned parcels that directly about the beach at grade. This gives Downtown Hermosa Beach, and Pier Plaza in particular, an intimate relationship with the beachfront that creates potential for highly differentiated hotel and retail offerings. Furthermore, Pier Avenue meets Pier Plaza after a dramatic sweeping quarter-mile descent from Pacific Coast Highway, providing a pleasing pedestrian experience and numerous focal points for commercial activity.

3. The three Beach Cities of Hermosa Beach, Manhattan Beach, and Redondo Beach share geographical proximity and demographic characteristics to function as closely inter-related markets. Consequently, area economic trends, especially those originating from Manhattan Beach, are expected to continue to influence Hermosa Beach.

Each of the three Beach Cities has benefited from the highly desired beach location to become an attractive place to live, work, and play. Compared to the city of Los Angeles, all are affluent, well-educated, and carry high property values—extremely high in the case of Manhattan Beach. Hermosa Beach is differentiated by being the smallest and most casual of the three, with the youngest residents, highest proportion of renters, lowest rate of family formation, and second-highest level of income. However, due to rapidly appreciating land costs in Manhattan Beach, Hermosa Beach has begun to absorb spill-over residential demand, which land use professionals believe will narrow the wealth gap with Manhattan Beach, reflect in increased home ownership levels, and lead to increased family representation.

4. Despite its location and demographic advantages, the Downtown Core has not fulfilled its potential as a commercial district for residents and visitors, according to area land use professionals.

Pier Plaza’s bars and restaurants host a boisterous nightlife scene that has increasingly generated conflict with neighborhood residents. According to local brokers and real estate professionals, the current Pier Plaza tenant mix has tended to discourage a broader range of retail and commercial activities. In turn, the lack of diversity in dining and shopping options has helped perpetuate the dominance of current uses. However, the decisive loss of the 238
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Economic & Planning Systems, Inc. A-2 Z:\Shared\Projects\LA\204000s\204026_Hermosa Beach Economic and Market Analysis\Report\EPS Updated Economic and Market Study_City Edits.docx proposed Measure B “Quiet Nights” ballot initiative implies that residents do not believe a mandated reduction in late-night operating hours is necessarily the best way to manage the issue. Other long-term impediments to the realization of Downtown Core potential include legacy property ownership, which has resulted in inconsistent property management and tenanting; restrictive requirements for the provision of new parking, which have encumbered new development; and a small day-time population (excluding summer weekend beachgoers), which limits potential day-time retail demand.

5. Land ownership and usage patterns in the Hermosa Beach Downtown District have undergone a significant amount of organic, market-driven transition in recent years providing momentum for further public and private investment.

For many years, land ownership in Downtown Hermosa Beach was dominated by long-term custodial land owners, which led to a generally slow pace of change. However, since 2010, 24 percent of the Downtown District land has changed hands, 18,000 square feet of new construction has occurred, and hotels proposing over 130 new rooms are in planning or under development. This activity is attributable to several driving factors: the end of the recession; the continued in-migration of wealthy residents to Hermosa Beach and the Beach Cities in general; growth in the number of high-paying jobs in Hermosa Beach and the Beach Cities; and public investment in streetscape improvements on Upper Pier Avenue. This primarily market-driven momentum for change provides a strong basis for successful revitalization strategies.

6. New hotel development in Downtown Hermosa Beach, in particular the proposed hotel for the former Mermaid site, represents the biggest opportunity for near-term transformation of Pier Plaza.

The proposed Mermaid site hotel represents a rare opportunity to catalyze change in Pier Plaza, combining strong market factors with a strategic location. The site is one of the best commercial locations on the entire Strand between Redondo Beach and Manhattan Beach, due to its frontage on both Pier Plaza and the Strand. The assembly of land, acquired in 2013 at very high cost, reflects confidence in the market to support luxury hotel rates. Because the site dominates the northwestern corner of Pier Plaza, new construction will strongly influence its look and feel going forward. With very few alternatives of upscale or luxury beachfront hotels in Los Angeles County, the proposed Mermaid site hotel could become—like Shutters and Casa del Mar in Santa Monica and Terranea in Palos Verdes—a landmark destination drawing visitors from all over the country. Inclusion of ground floor public space, such as a lobby bar, could provide an amenity for locals and day visitors as well as guests, providing an upscale alternative to current Pier Plaza bars and restaurants. This, in turn, could influence tenanting decisions by Pier Plaza land owners and lead to a diversification of current uses.

Finally, the economic impacts from spending by affluent guests and the fiscal impacts from new Transient Occupancy Tax (TOT) and sales tax could be very significant. City support for a top-quality hotel on the site presents a high-leverage opportunity to effect positive change. 239
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7. Retail revitalization and diversification in the Hermosa Beach Downtown District will likely occur gradually as a result of improvements in several underlying conditions.

Despite its high population density and affluence, Downtown Hermosa Beach has not fulfilled its potential due to factors discussed above. Consequently, the quality and diversity of many existing retail establishments is not on par with expectations of residents or potential visitors from other Beach Cities. For example, the current retail tenant mix along Pier Avenue and Hermosa Avenue appears to be over-represented in the health and beauty sector (uses more typical of a neighborhood center than a retail shopping district), and under-represented in the apparel sector, where the City exhibits significant retail leakage. Actions that increase the day-time population or create interest in the Downtown District as a day-time destination can create positive conditions that induce retail development over time. These actions may include hotel and office development, which increases the day-time population; streetscape improvements to create a better and more attractive sense of place; and public parking improvements that reduce impediments to visitation and offset the costs of new development.

8. Development of office space catering to knowledge-work sectors such as finance, real estate, and professional services, represents a meaningful opportunity for Downtown District economic development.

The office market in the City of Hermosa Beach is not as large as that in Manhattan Beach and Redondo Beach, but in the Downtown District, high rents, low vacancies, and a growing cluster of knowledge workers suggests market support for new office space there. Since 2000, over 60 percent of new office growth in the city has occurred in the Downtown District, specifically at 200 Pier Avenue, 205 Pier Avenue, 338 Pier Avenue, and 400 Pier Avenue, buildings that cater to tenants in knowledge work fields such as finance, real estate, and information. This reflects a larger trend in which knowledge workers, who can work anywhere with a network connection, are choosing workplaces closer to home in areas offering a high quality of life. Area brokers believe this trend represents a strong and continuing opportunity for the Beach Cities. One positive consequence of new Downtown office growth is increased day-time population, which generates additional demand for retail and services.

9. Provision of public shared centralized parking may help encourage catalytic projects in the Downtown Core
The compact and walkable nature of Downtown Hermosa Beach lends itself to a district parking strategy that encourages visitors to park centrally and circulate on foot.

Consequently, provision of centralized public and public-private parking solutions could increase pedestrian traffic and enhance retail vitality. In addition, the option for developers to provide some required parking through in-lieu fees, as is already offered by the City, can help some physically constrained sites become more viable for new development. However, the current in-lieu fee, which is roughly equivalent to the per-stall development cost in a parking structure, is considered restrictive by many local land use professionals, especially given high current parking requirements mandated by city code for commercial uses, in particular restaurants. The City can ease the burden on developers by lowering in-lieu fees 240
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Economic & Planning Systems, Inc. A-4 Z:\Shared\Projects\LA\204000s\204026_Hermosa Beach Economic and Market Analysis\Report\EPS Updated Economic and Market Study_City Edits.docx and by lowering parking requirements outright.5 There is strong potential for the City to offset the associated loss of revenue with increases in sales tax, business license tax, TOT, and other taxes associated with new commercial activity.

10.Public investment in streetscape improvement is a strong tool for the City to encourage catalytic projects.

Streetscape improvements on Hermosa Avenue and Pier Plaza could help the area more fully realize the potential of its natural physical advantages to become a more attractive destination for day-time visitors, families, and tourists. Such improvements could enhance the sense of arrival, calm traffic, upgrade the pedestrian experience, facilitate bicycle transport, and refresh and update the image of the area. This could help create a “virtuous circle” that attracts more visitors, who increase the market potential for new tenants, who in turn draw more visitors. For example, focused improvements on the eastern side of Hermosa Avenue that encourage a more vibrant street life can help bring out the redevelopment potential represented by relatively large parcels and floorplates, frontage that defines (and extends) the edge of the Pier Plaza activity, and traffic counts consistent with the location at the nexus of the Downtown District. Furthermore, such improvements can help improve circulation between Upper Pier Avenue and Pier Plaza and facilitate a stronger commercial flow between the two areas.6
5 For a full set of parking strategy recommendations, see “Hermosa Beach Downtown Economic Development Strategy,” Prepared for the City of Hermosa Beach by ROMA Design Group and Economic & Planning Systems, 12/2013
6 For a full set of streetscape improvement recommendations, see “Hermosa Beach Downtown Economic Development Strategy,” Prepared for the City of Hermosa Beach by ROMA Design Group and Economic & Planning Systems, 12/2013
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Market and Economic Analysis
Hermosa Beach Downtown Strategy
Administrative Draft Report — Appendix 1/13/2014
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APPENDIX C
Supporting Data
242
Market and Economic Analysis
Hermosa Beach Downtown Strategy
Administrative Draft Report — Appendix 1/13/2014
Economic & Planning Systems, Inc. A-2 Z:\Shared\Projects\LA\204000s\204026_Hermosa Beach Economic and Market Analysis\Report\EPS Updated Economic and Market Study_City Edits.docx Appendix 1 Hermosa Beach Fiscal Revenues, FY10-11 to FY19-20 0 5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
FY10-11 FY11-12 FY12-13 FY13-14 FY14-15 FY15-16 FY16-17 FY17-18 FY18-19 FY19-20 Property Tax Sales and Use Tax Transient Occupancy Tax
Business License Tax Utility Users Tax Other Taxes
Licenses and Permits Fines and Forfeitures Use of Property and Money Intergovernmental/State Service Charges Other Revenue
243
Market and Economic Analysis
Hermosa Beach Downtown Strategy
Administrative Draft Report — Appendix 1/13/2014
Economic & Planning Systems, Inc. A-3 Z:\Shared\Projects\LA\204000s\204026_Hermosa Beach Economic and Market Analysis\Report\EPS Updated Economic and Market Study_City Edits.docx Appendix 2 Hermosa Beach Fiscal Revenues, FY19-20 Detail Revenue Source Category FY19-20 Share
Property Tax $19,045,242 44.6%
Sales and Use Tax $3,146,342 7.4%
Transient Occupancy Tax $3,505,250 8.2%
Business License Tax $1,184,426 2.8%
Utility Users Tax $2,147,057 5.0%
Other Taxes $1,252,169 2.9%
Licenses and Permits $1,213,724 2.8%
Fines and Forfeitures $2,365,086 5.5%
Use of Property and Money $1,006,122 2.4%
Intergovernmental/State $127,256 0.3%
Service Charges $7,523,765 17.6%
Other Revenue $165,416 0.4%
Total $42,681,855 100.0%
Sources: City of Hermosa Beach; EPS
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City of Hermosa Beach
Staff Report
City Hall
1315 Valley Drive
Hermosa Beach, CA 90254
Staff Report
REPORT 22-0401
Honorable Mayor and Members of the Hermosa Beach City Council Regular Meeting of July 12, 2022

AWARD OF CONTRACT FOR PROJECT MANAGEMENT SERVICES FOR DEVELOPMENT OF A

PARKS MASTER PLAN TO CATALYST CONSULTING
(Community Resources Manager Lisa Nichols)
Recommended Action:

Staff recommends City Council:

1. Award a contract for project management services for development of a Parks Master Plan to Catalyst Consulting in the amount of $105,000 over two years;

2. Authorize the Community Resources Manager to establish a $21,000 project contingency;

3. Authorize the City Manager to approve contract amendments up to the amount of the approved project contingency; and

4. Authorize the Mayor to execute and the City Clerk to attest the proposed contract (Attachment 4) subject to approval by the City Attorney.

Executive Summary:

To oversee the development of a new Parks Master Plan, the City issued a Request for Proposals (RFP) 22-001 (Attachment 1) seeking proposals from qualified individuals or firms to provide project management services. Staff recommends City Council award a contract for project management services for development of a Parks Master Plan to Catalyst Consulting.

Background:

The City’s most recent Parks Master Plan was adopted in 1990. The plan provided guidance to the City for the orderly development of recreation services, programs, facilities, parks, and open spaces through to the year 2010. Since 2010, the City’s recreation services, programs, and indoor and outdoor facilities have evolved, including the addition of several new services, programs, and facilities. A new Parks Master Plan is needed to provide a comprehensive strategy to maintain, rehabilitate, and improve the City’s recreational services, programs, and facilities that reflects the needs of the community for the next twenty years.

To oversee the development of a new Parks Master Plan, the City has allocated funding within the Capital Improvement Program (CIP) 538-Citywide Parks Master Plan for a Project Manager to assist with the additional workload to the Community Resources Department in relation to this project. The City of Hermosa Beach Page 1 of 5 Printed on 7/7/2022
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with the additional workload to the Community Resources Department in relation to this project. The scope of services includes, but is not limited to:
· Developing and issuing the Request for Proposals (RFP) for a consultant to develop the Parks Master Plan;
· Serving as liaison to the chosen consultant;
· Providing oversight and management of the chosen consultant; · Distributing City information such as stakeholder contacts, maps, diagrams, policies, etc. to the chosen consultant; and
· Organizing and scheduling regular working group meetings.

Discussion:

On Thursday, March 24, 2022, the City issued RFP 22-001, seeking proposals from qualified individuals or firms to provide project management services to guide the City’s efforts to adopt a new Parks Master Plan. The RFP was advertised in the Easy Reader, on the City website, and on the City’s online bidding platform, PlanetBids.

A total of two proposals were received by the RFP deadline of Thursday, April 28, 2022. One of the two proposers withdrew its proposal on Wednesday, May 18, 2022 as the company preferred to work on the actual development of the Parks Master Plan versus serving as Project Manager. The remaining proposal is summarized in the following table:

Proposer Proposal Amount
Catalyst Consulting $105,000
An interview was held with Catalyst Consulting, on Thursday, May 19, 2022. The interview panel consisted of Community Resources Manager Lisa Nichols, Public Works Director Joe SanClemente, and Senior Management Analyst Sirinya Matute. Following the review of the proposal (Attachment 2) and completion of the interview, staff recommends the award of contract to Catalyst Consulting.

The Principal Owner of Catalyst Consulting is John Jones. Mr. Jones served in the field of Parks and Recreation for over 40 years. He has significant experience as Project Manager for several high-level parks and recreation capital improvement projects for the City of Torrance in his position as Community Services Director, as well as management of several significant park improvement and enhancement projects, which included significant community outreach.

Following his retirement from the City of Torrance, John Jones created Catalyst Consulting in December of 2020 to provide recreational services to municipalities including project management, City of Hermosa Beach Page 2 of 5 Printed on 7/7/2022
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December of 2020 to provide recreational services to municipalities including project management, strategic planning, organizational assessments, executive coaching, and more. Additionally, John Jones served as Interim Community Resources Manager for the City of Hermosa Beach from February 2021 to June 2021 and Interim Community Services Director for the City of El Segundo from March 2022 to June 2022. With John Jones’ experience in the field of parks and recreation and knowledge of the South Bay and particularly the City of Hermosa Beach, staff is confident in the services that would be provided by Catalyst Consulting.

The cost proposal (Attachment 3) includes a commitment of 10 labor hours per week at $100 per hour to provide project management services. The proposal includes a proposed total cost of $105,000 over the course of 24 months. Staff requests a 20 percent contingency allowance over the term of the contract for additional services, if needed and approved by the City Manager, to complete the project.

Proposal Amount Contingency Proposed Total
$105,000 $21,0000 $126,0000
General Plan Consistency:

This report and associated recommendation have been evaluated for their consistency with the City’s General Plan. Relevant Policies are listed below:

Governance Element
Goal 2. The community is active and engaged in decision-making processes.

Policies:
· 2.6 Responsive to community needs. Continue to be responsive to community inquiries, providing public information and recording feedback from community interactions. · 2.7 Major planning efforts. Require major planning efforts, policies, or projects to include a public engagement effort.
· 2.9 Evaluation and feedback. Periodically solicit service evaluations from the community and utilize feedback to improve and develop the City’s policies, ordinances, programs, and funding priorities.

Goal 5. Small beach town character is reflected throughout Hermosa Beach.

Policy:
· 5.7 Visitor and resident balance. Recognize the desire and need to balance visitor-serving and local-serving uses as a key to preserving character and the economic vitality of the City of Hermosa Beach Page 3 of 5 Printed on 7/7/2022
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and local-serving uses as a key to preserving character and the economic vitality of the community.

Goal 8. A performance based-management and benchmarking program.

Policy:
· 8.3 Consistency among plans. Require other City plans and implementation mechanisms to demonstrate their consistency with this Plan.

Parks and Open Space Element
Goal 1. First class, well maintained, and safe recreational facilities, parks and open spaces.

Policies:
· 1.1 Facility upgrades. Improve and update park and open space facilities on a regular basis. · 1.5 Evaluate community needs. Conduct a periodic review of community park needs and interests to inform maintenance and investment priorities.

Goal 2. Abundant parks, open space, and recreational facilities to serve the community.

Policy:
· 2.1 Diverse programs and facilities. Offer diverse recreational programs and facilities to meet the needs of all residents.

Goal 3. Community parks and facilities encourage social activity and interaction.

Policies:
· 3.3 Commercial use of facilities. Regulate and enforce commercial use of City parks and open spaces to ensure activities do not impact general use and enjoyment. · 3.4 Balance space needs. Balance the space needs and demand on public resources of formal and informal events.
· 3.5 Health and physical activity. Increase the availability of space and variety of activities that promote community health and physical activity such as community gardens, fitness stations/ equipment, and fields/courts.
· 3.6 Availability of City facilities. Consider the demand and availability of City facilities for general community use in the long-term lease and/or rental of City facilities.

Goal 7. The beach offers high quality recreational opportunities and amenities desired by the community.

Policies:
· 7.5 Designated recreational uses. Continually evaluate and explore devoting certain portions of the beach to different preferred recreational uses while providing access for all users and City of Hermosa Beach Page 4 of 5 Printed on 7/7/2022
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meeting the recreation needs of visitors and residents. · 7.7 Recreational Equipment. Periodically evaluate and, as necessary, update the recreational equipment on the beach to endeavor to meet the needs of visitors and residents of all ages and abilities.

Fiscal Impact:
$650,000 has been appropriated in the 2022-23 Budget for CIP 538-Citywide Parks Master Plan. The total proposed contract amount is $126,000, including contingency.

Attachments:

1. RFP 22-001 Parks and Recreation Master Planning Project Management Services

2. Catalyst Consulting Proposal

3. Catalyst Consulting Cost Proposal

4. Proposed Contract for Project Management Services for Development of a Parks Master Plan Between the City of Hermosa Beach and Catalyst Consulting Respectfully Submitted by: Lisa Nichols, Community Resources Manager Noted for Fiscal Impact: Viki Copeland, Finance Director Legal Review: Mike Jenkins, City Attorney
Approved: Suja Lowenthal, City Manager
City of Hermosa Beach Page 5 of 5 Printed on 7/7/2022
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City of Hermosa Beach
Civic Center, 1315 Valley Drive, Hermosa Beach, CA 90254-3885

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Hermosa Beach City CouncilJuly 12, 2022

Hermosa Beach City Council
July 12, 2022