La Mesa City Council
March 10, 2026

kimley-horn.com 401 B Street, Suite 600, San Diego, CA 92101 619 234 9411 Attachment B – Intersection Sight Distance Photos

kimley-horn.com 401 B Street, Suite 600, San Diego, CA 92101 619 234 9411 Figure 1: Corner sight distance restricted by on-street parking on south side of Lemon Avenue.

Picture taken from northbound 3rd Street looking east.

kimley-horn.com 401 B Street, Suite 600, San Diego, CA 92101 619 234 9411 Figure 2: Corner sight distance restricted by on-street parking on south side of Lemon Avenue.

Picture taken from northbound 3rd Street looking west.

kimley-horn.com 401 B Street, Suite 600, San Diego, CA 92101 619 234 9411 Figure 3: Corner sight distance restricted by on-street parking on north side of Lemon Avenue.

Picture taken from southbound 3rd Street looking west.

kimley-horn.com 401 B Street, Suite 600, San Diego, CA 92101 619 234 9411 Figure 4: Corner sight distance restricted by on-street parking on north side of Lemon Avenue.

Picture taken from southbound 3rd Street looking east.

kimley-horn.com 401 B Street, Suite 600, San Diego, CA 92101 619 234 9411 Attachment C – TIMS and SWITRS Collision Data

Allison Ave
Acacia
Ave
Date
Ave
Palm
Ave
Finley Ave
Fresno Ave
4th
St
3rd
St
Nebo
Dr
Vista Dr
Oliver L
S
n
pring
St
Edenvale Ave
Butte St
Fresno Ave
3rd St
Sunr si e
Ave
Hillcrest
Ave
Upland St
Miramonte St
TIMS Data Referencing SWITRS (PDO not Included) 01/01/2019 - 12/31/2023 Sources: Esri, TomTom, Garmin, FAO, NOAA, USGS, © OpenStreetMap contributors, and the GIS User Community
SWITRS
Crashes
11/18/2025
0 0.04 0.07 0.14 mi
0 0.05 0.1 0.2 km
1:5,015
TIMS (https://tims.berkeley.edu), SafeTREC, UC Berkeley Copyright © 2025 UC Regents; all rights reserved.

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Crash Details for Case ID - 9490233
Fix
Crash Information
County San Diego
City La Mesa
Date & Time (M/D/Y) 06/30/2022 15:06
Location (Intersection) 3rd St & Lemon Av
Dist. & Dir. from Intersection At Intersection
State Highway No
Geocoded Location 32.7645645, -117.0174255
Type of Crash D - Broadside
Motor Vehicle Involved With D - Motor Vehicle on Other Roadway Crash Severity 4 - Injury (Complaint of Pain)
PCF Violation Category 09 - Automobile Right of Way
Weather A - Clear
Alcohol Involved No
Pedestrian Crash No Bicycle Crash No
Motorcycle Crash No Truck Crash No
11/18/25, 10:58 AM TIMS - Crash Details
https://tims.berkeley.edu/tools/details/main.php?no=9490233 1/3

Parties: 2
Party
Number Party Type
Statewide
Vehicle Type
At
Fault
Party
Direction
Movement
Preceding
Collision
1 1 - Driver
(including Hit
and Run)
D - Pickup or
Panel Truck
Yes North B - Proceeding
Straight
2 1 - Driver
(including Hit
and Run)
A - Passenger
Car/Station
Wagon
No West B - Proceeding
Straight
Victims: 1
Party Number Victim Role Victim Gender Victim Age Victim Degree of Injury 2 1 - Driver F - Female 80 7 - Possible Injury
Map View Fix Location
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11/18/25, 10:58 AM TIMS - Crash Details
https://tims.berkeley.edu/tools/details/main.php?no=9490233 2/3

Map data ©2025 Google, INEGI Report a map error
Street View
4699 3rd St
La Mesa, California
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11/18/25, 10:58 AM TIMS - Crash Details
https://tims.berkeley.edu/tools/details/main.php?no=9490233 3/3

Case Listing

260285 2019 - Av. 2024/2025/2026 Crashes in the City of La Mesa, San Diego Co.

Report run on: 2/9/2026
Total Count: 4,474
City LA MESA County SAN DIEGO Population 5 Rpt Dist Beat 001 Type CalTrans Dist BadgeLM1302Crash Date 20211121 Time 2148 Day SUN Primary Crash Factor STOP SGN|SIG Violation 21453A Crash Type BROADSIDE Severity INJURY # Killed 0 # Injured 3 Tow Away? Y Process Date 20220329 Weather1 CLEAR Weather2 Rdwy Surface DRY Rdwy Cond1 NO UNUSL CND Rdwy Cond2 Spec Cond 0 Hit and Run Motor Veh Involved With OTHER MV Lighting DARK - ST LTS Ped Action Cntrl Dev FNCTNG Loc Type Ramp/Int Latitude Longitude Local Rpt # 21027843 Case ID 9369240 Primary Rd EL CAJON BL Distance(ft)I Direction Secondary Rd GUAVA AV NCIC 3708 State Hwy? N Route Postmile Prefix Postmile Side of Hwy

PARTY INFO VICTIM INFO
Party Type Age Sex Race Sobriety1 Sobriety2 Move Pre
Crash
Dir SW Veh Chp Veh Make Year Sp Info OAF1 Viol OAF2 Safety Equip Role Ext Of Inj Age Sex Seat Pos Safety Equip Ejected 1F DRVR 22 F H HNBD PROC ST E A 0100 - 2008 - 3 N - M G DRVR COMP PN 23 F 1 M G 0 2 DRVR 17 F HNBD PROC ST S A 0100 - 2022 - 3 N - L G DRVR OTH VIS 18 F 1 L G 0 PASS COMP PN 65 M 3 L G 0
PASS 57 F 6 L F 0
City LA MESA County SAN DIEGO Population 5 Rpt Dist Beat 081 Type 1 CalTrans Dist Badge 022183Crash Date 20211122 Time 1730 Day MON Primary Crash Factor UNSAFE SPEED Violation 22350 Crash Type REAR END Severity PDO # Killed 0 # Injured 0 Tow Away? Y Process Date 20211206 Weather1 CLEAR Weather2 Rdwy Surface DRY Rdwy Cond1 NO UNUSL CND Rdwy Cond2 Spec Cond 0 Hit and Run Motor Veh Involved With OTHER MV Lighting DARK - ST LTS Ped Action Cntrl Dev FNCTNG Loc Type Ramp/Int Latitude 32.77067 Longitude 117.02082 Local Rpt # 9680-2021-12456 Case ID 91644090 I-8 E/B FROM 528 E SPRING ST 9680 Y

SPRING ST
Primary Rd Distance(ft) Direction Secondary Rd NCIC State Hwy? Route Postmile Prefix Postmile Side of Hwy

PARTY INFO VICTIM INFO
Party Type Age Sex Race Sobriety1 Sobriety2 Move Pre
Crash
Dir SW Veh Chp Veh Make Year Sp Info OAF1 Viol OAF2 Safety Equip Role Ext Of Inj Age Sex Seat Pos Safety Equip Ejected 1F DRVR 27 M B HNBD PROC ST E A 0700 FORD 2014 - 3 N - L G 2 DRVR 40 F W HNBD STOPPED E A 0700 JEEP 2013 - 3 N - M G City LA MESA County SAN DIEGO Population 5 Rpt Dist Beat 002 Type CalTrans Dist BadgeLM1225Crash Date 20211123 Time 1515 Day TUE Primary Crash Factor DRVR ALC|DRG Violation 23152A Crash Type SIDESWIPE Severity PDO # Killed 0 # Injured 0 Tow Away? N Process Date 20211223 Weather1 CLEAR Weather2 Rdwy Surface DRY Rdwy Cond1 NO UNUSL CND Rdwy Cond2 Spec Cond 0 Hit and Run Motor Veh Involved With PKD MV Lighting DAYLIGHT Ped Action Cntrl Dev NT PRS/FCTR Loc Type Ramp/Int Latitude Longitude Local Rpt # 21027998 Case ID 9370133 Primary Rd 3RD ST Distance(ft)75 Direction S Secondary Rd LEMON AV NCIC 3708 State Hwy? N Route Postmile Prefix Postmile Side of Hwy

PARTY INFO VICTIM INFO
Party Type Age Sex Race Sobriety1 Sobriety2 Move Pre
Crash
Dir SW Veh Chp Veh Make Year Sp Info OAF1 Viol OAF2 Safety Equip Role Ext Of Inj Age Sex Seat Pos Safety Equip Ejected 1F DRVR 43 F W HBD-UI PROC ST S A 0100 - 2008 - 1 A 22107 N M G 2 PRKD 998 - PARKED S A 0100 - 2014 - - - - - -

Case Listing

260285 2019 - Av. 2024/2025/2026 Crashes in the City of La Mesa, San Diego Co.

Report run on: 2/9/2026
Total Count: 4,474
City LA MESA County SAN DIEGO Population 5 Rpt Dist Beat 001 Type CalTrans Dist BadgeLM1206Crash Date 20220510 Time 1459 Day TUE Primary Crash Factor UNSAFE SPEED Violation 22350 Crash Type REAR END Severity INJURY # Killed 0 # Injured 1 Tow Away? Y Process Date 20220607 Weather1 CLEAR Weather2 Rdwy Surface DRY Rdwy Cond1 NO UNUSL CND Rdwy Cond2 Spec Cond 0 Hit and Run Motor Veh Involved With OTHER MV Lighting DAYLIGHT Ped Action Cntrl Dev FNCTNG Loc Type Ramp/Int Latitude Longitude Local Rpt # 22010686 Case ID 9451879 Primary Rd 70TH ST Distance(ft)47 Direction N Secondary Rd SARANAC ST NCIC 3708 State Hwy? N Route Postmile Prefix Postmile Side of Hwy

PARTY INFO VICTIM INFO
Party Type Age Sex Race Sobriety1 Sobriety2 Move Pre
Crash
Dir SW Veh Chp Veh Make Year Sp Info OAF1 Viol OAF2 Safety Equip Role Ext Of Inj Age Sex Seat Pos Safety Equip Ejected 1F DRVR 37 M W HNBD PROC ST N A 0100 - 1995 - 3 N - M G DRVR OTH VIS 37 M 1 M G 0 PASS 9 F 3 M G 0
2 DRVR 40 M W HNBD STOPPED N A 0100 - 2018 - 3 N - M G
City LA MESA County SAN DIEGO Population 5 Rpt Dist Beat 028 Type 1 CalTrans Dist Badge 021353Crash Date 20220510 Time 1700 Day TUE Primary Crash Factor UNSAFE SPEED Violation 22350 Crash Type REAR END Severity INJURY # Killed 0 # Injured 4 Tow Away? N Process Date 20220520 Weather1 CLEAR Weather2 Rdwy Surface DRY Rdwy Cond1 NO UNUSL CND Rdwy Cond2 Spec Cond 0 Hit and Run Motor Veh Involved With OTHER MV Lighting DAYLIGHT Ped Action Cntrl Dev NT PRS/FCTR Loc Type Ramp/Int Latitude 32.75892 Longitude 117.00533 Local Rpt # 9680-2022-01395 Case ID 91777027 Primary Rd SR-125 S/B Distance(ft)400 Direction S Secondary Rd MERRITT BLVD NCIC 9680 State Hwy? Y Route Postmile Prefix Postmile Side of Hwy

PARTY INFO VICTIM INFO
Party Type Age Sex Race Sobriety1 Sobriety2 Move Pre
Crash
Dir SW Veh Chp Veh Make Year Sp Info OAF1 Viol OAF2 Safety Equip Role Ext Of Inj Age Sex Seat Pos Safety Equip Ejected 1F DRVR 40 F O HNBD PROC ST S A 0700 BMW 2008 - 3 N - M G 2 DRVR 51 M H HNBD STOPPED S A 0700 NISS 2018 - 4 G - M G PASS POSSIBLE 46 F 3 M G 0 PASS POSSIBLE 22 F 4 P G 0
PASS POSSIBLE 59 F 5 P G 0
PASS POSSIBLE 18 F 6 P G 0
City LA MESA County SAN DIEGO Population 5 Rpt Dist Beat 002 Type CalTrans Dist BadgeLM1206Crash Date 20220511 Time 1345 Day WED Primary Crash Factor R-O-W AUTO Violation 21802A Crash Type BROADSIDE Severity INJURY # Killed 0 # Injured 2 Tow Away? Y Process Date 20220606 Weather1 CLEAR Weather2 Rdwy Surface DRY Rdwy Cond1 NO UNUSL CND Rdwy Cond2 Spec Cond 0 Hit and Run Motor Veh Involved With OTHER MV Lighting DAYLIGHT Ped Action Cntrl Dev NT PRS/FCTR Loc Type Ramp/Int Latitude Longitude Local Rpt # 22010764 Case ID 9452548 Primary Rd LEMON AV Distance(ft)I Direction Secondary Rd 3RD ST NCIC 3708 State Hwy? N Route Postmile Prefix Postmile Side of Hwy

PARTY INFO VICTIM INFO
Party Type Age Sex Race Sobriety1 Sobriety2 Move Pre
Crash
Dir SW Veh Chp Veh Make Year Sp Info OAF1 Viol OAF2 Safety Equip Role Ext Of Inj Age Sex Seat Pos Safety Equip Ejected 1F DRVR 75 F W HNBD STOPPED S A 0100 NISSA 2013 - 3 N - L G 2 DRVR 61 F W HNBD PROC ST W A 0100 - 2022 - 3 N - L G DRVR OTH VIS 61 F 1 L G 0 PASS COMP PN 84 F 3 L G 0

Case Listing

260285 2019 - Av. 2024/2025/2026 Crashes in the City of La Mesa, San Diego Co.

Report run on: 2/9/2026
Total Count: 4,474
City LA MESA County SAN DIEGO Population 5 Rpt Dist Beat 004 Type CalTrans Dist BadgeLM1206Crash Date 20220629 Time 1419 Day WED Primary Crash Factor STOP SGN|SIG Violation 21453A Crash Type HEAD-ON Severity INJURY # Killed 0 # Injured 3 Tow Away? Y Process Date 20220725 Weather1 CLEAR Weather2 Rdwy Surface DRY Rdwy Cond1 NO UNUSL CND Rdwy Cond2 Spec Cond 0 Hit and Run Motor Veh Involved With OTHER MV Lighting DAYLIGHT Ped Action Cntrl Dev FNCTNG Loc Type Ramp/Int Latitude Longitude Local Rpt # 22014887 Case ID 9480345 Primary Rd FLETCHER PKWY Distance(ft)I Direction Secondary Rd JACKSON DR NCIC 3708 State Hwy? N Route Postmile Prefix Postmile Side of Hwy

PARTY INFO VICTIM INFO
Party Type Age Sex Race Sobriety1 Sobriety2 Move Pre
Crash
Dir SW Veh Chp Veh Make Year Sp Info OAF1 Viol OAF2 Safety Equip Role Ext Of Inj Age Sex Seat Pos Safety Equip Ejected 1F DRVR 63 M W HNBD PROC ST N A 0100 - 2003 - 3 N - L G 2 DRVR 44 M W HNBD LFT TURN W - 0000 - 2022 - 3 N - L G PASS COMP PN 44 M 1 L G 0 PASS COMP PN 12 M 6 M G 0
PASS COMP PN 15 M 3 L G 0
City LA MESA County SAN DIEGO Population 5 Rpt Dist Beat 028 Type 1 CalTrans Dist Badge 021764Crash Date 20220629 Time 2210 Day WED Primary Crash Factor UNSAFE SPEED Violation 22350 Crash Type REAR END Severity PDO # Killed 0 # Injured 0 Tow Away? N Process Date 20220708 Weather1 CLEAR Weather2 Rdwy Surface DRY Rdwy Cond1 NO UNUSL CND Rdwy Cond2 Spec Cond 0 Hit and Run Motor Veh Involved With OTHER MV Lighting DARK - NO ST LTS Ped Action Cntrl Dev NT PRS/FCTR Loc Type Ramp/Int Latitude 32.76320 Longitude 117.00225 Local Rpt # 9680-2022-01888 Case ID 91812863 Primary Rd SR-125 S/B Distance(ft)1056 Direction N Secondary Rd MERRITT BLVD NCIC 9680 State Hwy? Y Route Postmile Prefix Postmile Side of Hwy

PARTY INFO VICTIM INFO
Party Type Age Sex Race Sobriety1 Sobriety2 Move Pre
Crash
Dir SW Veh Chp Veh Make Year Sp Info OAF1 Viol OAF2 Safety Equip Role Ext Of Inj Age Sex Seat Pos Safety Equip Ejected 1F DRVR 39 M O IMP UNK IMP UNK PROC ST S A 0100 BUIC 1975 - 4 N - M G 2 DRVR 19 M O HNBD SLOWING S A 0100 TOYT 2020 - 3 N - M G City LA MESA County SAN DIEGO Population 5 Rpt Dist Beat 002 Type CalTrans Dist BadgeLM1206Crash Date 20220630 Time 1329 Day THU Primary Crash Factor DRVR ALC|DRG Violation 23152A Crash Type HIT OBJECT Severity PDO # Killed 0 # Injured 0 Tow Away? N Process Date 20220802 Weather1 CLEAR Weather2 Rdwy Surface DRY Rdwy Cond1 NO UNUSL CND Rdwy Cond2 Spec Cond 0 Hit and RunMISDEMEANOR Motor Veh Involved With PKD MV Lighting DAYLIGHT Ped Action Cntrl Dev NT PRS/FCTR Loc Type Ramp/Int Latitude Longitude Local Rpt # 22014971 Case ID 9481071 Primary Rd 3RD ST Distance(ft)56 Direction S Secondary Rd LEMON AV NCIC 3708 State Hwy? N Route Postmile Prefix Postmile Side of Hwy

PARTY INFO VICTIM INFO
Party Type Age Sex Race Sobriety1 Sobriety2 Move Pre
Crash
Dir SW Veh Chp Veh Make Year Sp Info OAF1 Viol OAF2 Safety Equip Role Ext Of Inj Age Sex Seat Pos Safety Equip Ejected 1F DRVR 21 M H HBD-UI LFT TURN S A 0100 - 2021 - 3 A 22107 N M B 2 PRKD 998 - PARKED S A 0100 HONDA 2010 - - N - - -
3 PRKD 998 - PARKED S A 0100 - 2022 - - N - - -

Case Listing

260285 2019 - Av. 2024/2025/2026 Crashes in the City of La Mesa, San Diego Co.

Report run on: 2/9/2026
Total Count: 4,474
City LA MESA County SAN DIEGO Population 5 Rpt Dist Beat 002 Type CalTrans Dist BadgeLM1305Crash Date 20220630 Time 1506 Day THU Primary Crash Factor R-O-W AUTO Violation 21800C Crash Type BROADSIDE Severity INJURY # Killed 0 # Injured 1 Tow Away? Y Process Date 20220823 Weather1 CLEAR Weather2 Rdwy Surface DRY Rdwy Cond1 NO UNUSL CND Rdwy Cond2 Spec Cond 0 Hit and Run Motor Veh Involved With MV ON OTHER RD Lighting DAYLIGHT Ped Action Cntrl Dev FNCTNG Loc Type Ramp/Int Latitude Longitude Local Rpt # 22014979 Case ID 9490233 Primary Rd 3RD ST Distance(ft)I Direction Secondary Rd LEMON AV NCIC 3708 State Hwy? N Route Postmile Prefix Postmile Side of Hwy

PARTY INFO VICTIM INFO
Party Type Age Sex Race Sobriety1 Sobriety2 Move Pre
Crash
Dir SW Veh Chp Veh Make Year Sp Info OAF1 Viol OAF2 Safety Equip Role Ext Of Inj Age Sex Seat Pos Safety Equip Ejected 1F DRVR 37 M H HNBD PROC ST N D 2200 - 1999 - 3 F N M G 2 DRVR 80 F W HNBD PROC ST W A 0100 FORD 2012 - 3 N - L G DRVR COMP PN 80 F 1 L G 0 City LA MESA County SAN DIEGO Population 5 Rpt Dist Beat 028 Type 1 CalTrans Dist Badge 022106Crash Date 20220630 Time 1805 Day THU Primary Crash Factor LANE CHANGE Violation 21658A Crash Type REAR END Severity PDO # Killed 0 # Injured 0 Tow Away? Y Process Date 20220711 Weather1 CLEAR Weather2 Rdwy Surface DRY Rdwy Cond1 NO UNUSL CND Rdwy Cond2 Spec Cond 0 Hit and Run Motor Veh Involved With OTHER MV Lighting DAYLIGHT Ped Action Cntrl Dev NT PRS/FCTR Loc Type Ramp/Int Latitude 32.77271 Longitude 117.00233 Local Rpt # 9680-2022-01895 Case ID 91814081 Primary Rd SR-125 S/B Distance(ft)200 Direction S Secondary Rd GROSSMONT BLVD NCIC 9680 State Hwy? Y Route Postmile Prefix Postmile Side of Hwy

PARTY INFO VICTIM INFO
Party Type Age Sex Race Sobriety1 Sobriety2 Move Pre
Crash
Dir SW Veh Chp Veh Make Year Sp Info OAF1 Viol OAF2 Safety Equip Role Ext Of Inj Age Sex Seat Pos Safety Equip Ejected 1F DRVR 28 M A HNBD CHANG LN S A 0100 SUBA 2019 - 3 N - M G 2 DRVR 39 F H HNBD PROC ST S A 0700 FORD 2021 - 3 N - M G 3 DRVR 33 M W HNBD PROC ST S A 0100 TOYT 2016 - 3 N - M G City LA MESA County SAN DIEGO Population 5 Rpt Dist Beat 028 Type 1 CalTrans Dist Badge 021077Crash Date 20220701 Time 1208 Day FRI Primary Crash Factor IMPROP TURN Violation 22107 Crash Type SIDESWIPE Severity PDO # Killed 0 # Injured 0 Tow Away? N Process Date 20220711 Weather1 CLEAR Weather2 Rdwy Surface DRY Rdwy Cond1 NO UNUSL CND Rdwy Cond2 Spec Cond 0 Hit and Run Motor Veh Involved With OTHER MV Lighting DAYLIGHT Ped Action Cntrl Dev NT PRS/FCTR Loc Type Ramp/Int Latitude 32.75406 Longitude 117.01070 Local Rpt # 9680-2022-01903 Case ID 91814483 Primary Rd SR-125 N/B Distance(ft)315 Direction N Secondary Rd SPRING STREET NCIC 9680 State Hwy? Y Route Postmile Prefix Postmile Side of Hwy

PARTY INFO VICTIM INFO
Party Type Age Sex Race Sobriety1 Sobriety2 Move Pre
Crash
Dir SW Veh Chp Veh Make Year Sp Info OAF1 Viol OAF2 Safety Equip Role Ext Of Inj Age Sex Seat Pos Safety Equip Ejected 1 DRVR 52 M O HNBD PROC ST N D 2200 FORD 2002 - 3 N - M G 2 DRVR 44 M W HNBD PROC ST N F 2700 PTRB 2014 - 3 N - M G

Case Listing

260285 2019 - Av. 2024/2025/2026 Crashes in the City of La Mesa, San Diego Co.

Report run on: 2/9/2026
Total Count: 4,474
City LA MESA County SAN DIEGO Population 5 Rpt Dist Beat 028 Type 1 CalTrans Dist Badge 020951Crash Date 20220811 Time 1810 Day THU Primary Crash Factor NOT DRIVER Violation Crash Type REAR END Severity PDO # Killed 0 # Injured 0 Tow Away? N Process Date 20220823 Weather1 CLEAR Weather2 Rdwy Surface DRY Rdwy Cond1 NO UNUSL CND Rdwy Cond2 Spec Cond 0 Hit and Run Motor Veh Involved With OTHER MV Lighting DAYLIGHT Ped Action Cntrl Dev NT PRS/FCTR Loc Type Ramp/Int Latitude 32.76791 Longitude 117.00244 Local Rpt # 9680-2022-02287 Case ID 91846737 Primary Rd SR-125 S/B Distance(ft)100 Direction S Secondary Rd LEMON AVE NCIC 9680 State Hwy? Y Route Postmile Prefix Postmile Side of Hwy

PARTY INFO VICTIM INFO
Party Type Age Sex Race Sobriety1 Sobriety2 Move Pre
Crash
Dir SW Veh Chp Veh Make Year Sp Info OAF1 Viol OAF2 Safety Equip Role Ext Of Inj Age Sex Seat Pos Safety Equip Ejected 1 DRVR 69 M H HNBD PHYS PROC ST S D 2200 CHEV 2015 - 3 G - M G 2 DRVR 27 M H HNBD SLOWING S D 2200 RAM 2021 - 3 G - M G City LA MESA County SAN DIEGO Population 5 Rpt Dist Beat 002 Type CalTrans Dist BadgeLM1295Crash Date 20220811 Time 1839 Day THU Primary Crash Factor WRONG SIDE Violation 21460A Crash Type SIDESWIPE Severity PDO # Killed 0 # Injured 0 Tow Away? N Process Date 20220916 Weather1 CLEAR Weather2 Rdwy Surface DRY Rdwy Cond1 NO UNUSL CND Rdwy Cond2 Spec Cond 0 Hit and RunMISDEMEANOR Motor Veh Involved With OTHER MV Lighting DUSK/DAWN Ped Action Cntrl Dev NT PRS/FCTR Loc Type Ramp/Int Latitude Longitude Local Rpt # 22018389 Case ID 9493381 Primary Rd LEMON AV Distance(ft)I Direction Secondary Rd 3RD ST NCIC 3708 State Hwy? N Route Postmile Prefix Postmile Side of Hwy

PARTY INFO VICTIM INFO
Party Type Age Sex Race Sobriety1 Sobriety2 Move Pre
Crash
Dir SW Veh Chp Veh Make Year Sp Info OAF1 Viol OAF2 Safety Equip Role Ext Of Inj Age Sex Seat Pos Safety Equip Ejected 1 DRVR 69 M H HNBD PROC ST W D 2200 - 2015 - 3 M - M G
2 DRVR 62 F W HNBD PROC ST E A 0100 - 2013 - 3 N - M G
City LA MESA County SAN DIEGO Population 5 Rpt Dist Beat 028 Type 1 CalTrans Dist Badge 022050Crash Date 20220812 Time 1510 Day FRI Primary Crash Factor UNKNOWN Violation Crash Type SIDESWIPE Severity PDO # Killed 0 # Injured 0 Tow Away? N Process Date 20220824 Weather1 CLEAR Weather2 Rdwy Surface DRY Rdwy Cond1 NO UNUSL CND Rdwy Cond2 Spec Cond 0 Hit and Run Motor Veh Involved With OTHER MV Lighting DAYLIGHT Ped Action Cntrl Dev NT PRS/FCTR Loc Type Ramp/Int Latitude 32.75842 Longitude 117.00585 Local Rpt # 9680-2022-02304 Case ID 91847578 Primary Rd SR-125 S/B Distance(ft)850 Direction N Secondary Rd PANORAMA DR NCIC 9680 State Hwy? Y Route Postmile Prefix Postmile Side of Hwy

PARTY INFO VICTIM INFO
Party Type Age Sex Race Sobriety1 Sobriety2 Move Pre
Crash
Dir SW Veh Chp Veh Make Year Sp Info OAF1 Viol OAF2 Safety Equip Role Ext Of Inj Age Sex Seat Pos Safety Equip Ejected 1 DRVR 28 F W HNBD PROC ST S A 0100 KIA 2016 - 3 N - M G 2 DRVR 21 M H HNBD PROC ST S D 2200 TOYT 2007 - 3 N - M G

Case Listing

260285 2019 - Av. 2024/2025/2026 Crashes in the City of La Mesa, San Diego Co.

Report run on: 2/9/2026
Total Count: 4,474
City LA MESA County SAN DIEGO Population 5 Rpt Dist Beat 001 Type CalTrans Dist BadgeLM1316Crash Date 20250405 Time 2234 Day SAT Primary Crash Factor DRVR ALC|DRG Violation 23152A Crash Type HIT OBJECT Severity PDO # Killed 0 # Injured 0 Tow Away? Y Process Date 20250501 Weather1 CLEAR Weather2 Rdwy Surface DRY Rdwy Cond1 NO UNUSL CND Rdwy Cond2 Spec Cond 0 Hit and Run Motor Veh Involved With FIXED OBJ Lighting DARK - ST LTS Ped Action Cntrl Dev FNCTNG Loc Type Ramp/Int Latitude Longitude Local Rpt # 25008268 Case ID 9790048 Primary Rd 70TH ST Distance(ft)I Direction Secondary Rd UNIVERSITY AV NCIC 3708 State Hwy? N Route Postmile Prefix Postmile Side of Hwy

PARTY INFO VICTIM INFO
Party Type Age Sex Race Sobriety1 Sobriety2 Move Pre
Crash
Dir SW Veh Chp Veh Make Year Sp Info OAF1 Viol OAF2 Safety Equip Role Ext Of Inj Age Sex Seat Pos Safety Equip Ejected 1F DRVR 33 M H HBD-UI S A 0100 FORD 2006 - 3 - - M G
City LA MESA County SAN DIEGO Population 5 Rpt Dist Beat 001 Type CalTrans Dist BadgeLM1336Crash Date 20250406 Time 1321 Day SUN Primary Crash Factor OTHER IMPROP DRV Violation Crash Type HIT OBJECT Severity PDO # Killed 0 # Injured 0 Tow Away? Y Process Date 20250501 Weather1 CLEAR Weather2 Rdwy Surface DRY Rdwy Cond1 NO UNUSL CND Rdwy Cond2 Spec Cond 0 Hit and Run Motor Veh Involved With ANIMAL Lighting DAYLIGHT Ped Action Cntrl Dev NT PRS/FCTR Loc Type Ramp/Int Latitude Longitude Local Rpt # 25008298 Case ID 9790050 Primary Rd NORMAL AV Distance(ft)698 Direction E Secondary Rd AVON DR NCIC 3708 State Hwy? N Route Postmile Prefix Postmile Side of Hwy

PARTY INFO VICTIM INFO
Party Type Age Sex Race Sobriety1 Sobriety2 Move Pre
Crash
Dir SW Veh Chp Veh Make Year Sp Info OAF1 Viol OAF2 Safety Equip Role Ext Of Inj Age Sex Seat Pos Safety Equip Ejected 1F DRVR 60 M W HNBD PARKED N - 0000 - 2011 - 3 O - M H
City LA MESA County SAN DIEGO Population 5 Rpt Dist Beat 002 Type CalTrans Dist BadgeLM1206Crash Date 20250406 Time 2105 Day SUN Primary Crash Factor DRVR ALC|DRG Violation 23152A Crash Type HIT OBJECT Severity PDO # Killed 0 # Injured 0 Tow Away? Y Process Date 20250512 Weather1 CLEAR Weather2 Rdwy Surface DRY Rdwy Cond1 NO UNUSL CND Rdwy Cond2 Spec Cond 0 Hit and Run Motor Veh Involved With PKD MV Lighting DARK - NO ST LTS Ped Action Cntrl Dev NT PRS/FCTR Loc Type Ramp/Int Latitude Longitude Local Rpt # 25008325 Case ID 9790049 Primary Rd 3RD ST Distance(ft)70 Direction S Secondary Rd LEMON AV NCIC 3708 State Hwy? N Route Postmile Prefix Postmile Side of Hwy

PARTY INFO VICTIM INFO
Party Type Age Sex Race Sobriety1 Sobriety2 Move Pre
Crash
Dir SW Veh Chp Veh Make Year Sp Info OAF1 Viol OAF2 Safety Equip Role Ext Of Inj Age Sex Seat Pos Safety Equip Ejected 1F DRVR 49 F H PROC ST S A 0100 JEEP 2013 - - A 22107 N M G 2 PRKD 998 - S A 0100 - 2007 - - N - - -
3 PRKD 998 - S A 0100 - 2006 - - N - - -
4 PRKD 998 - S A 0100 - 2012 - - - - - -
5 PRKD 998 - S A 0100 - 2018 - - N - - -

REPORT to the MAYOR and MEMBERS of the CITY COUNCIL
From the CITY MANAGER
DATE: March 10, 2026
SUBJECT: CONSIDERATION OF A 50% COST RECOVERY
REDUCTION POLICY WITH A $40,000 ANNUAL CAP

OR AN ALTERNATIVE POLICY FOR A THREE-YEAR

OKTOBERFEST SPECIAL EVENT PERMIT
ISSUING DEPARTMENT: City Manager’s Office
SUMMARY:

Issue:

Should the City Council consider a 50% cost recovery reduction policy with a $40,000 annual cap or an alternative policy for a three-year Oktoberfest Special Event Permit?
Recommendation:

That the City Council consider a 50% cost recovery reduction policy with a $40,000, annual cap or an alternative policy for a three-year Oktoberfest Special Event Permit.

Fiscal Impact:

The City incurs costs for police services, coordination of traffic control, and various inspections related to the Oktoberfest event. These costs are calculated and invoiced to the applicant each year.

Under the expired three-year permit (2023-2025), the applicant paid $109,913 with the 50% cost recovery reduction. Without the reduction, the total would have been $219,827.

Report to Mayor and Councilmembers
Date: March 10, 2026
Page: 2 of 5
BACKGROUND:

In 2017, the La Mesa Village Association (LMVA) contracted with McFarlane Promotions, Inc. (McFarlane), a San Diego-based event management and promotions company, to manage, plan, and operate the Oktoberfest event. To support the event, the City Council approved a 50% cost recovery reduction policy with a $50,000 monetary cap.

Subsequently, the City Council approved the same cost recovery reduction policy for 2018, and again approved the policy for the three-year permits covering the 2019-2021 and 2023-2025 Oktoberfest events.

Pursuant to La Mesa Municipal Code Section 10.50.040(b)(2), upon written request, an applicant can apply for a three-year special event permit and waive the requirements for separate applications if the future dates of the special event are provided and the permit fee for all three years is paid at the time of the application submittal.

DISCUSSION:

The National Center for Community Enhancement, the non-profit division of McFarlane Promotions, has submitted a special event permit application for a three-year permit for the 2026-2028 Oktoberfest events. The application includes a letter to the City Manager requesting a 50% cost recovery reduction with a $40,000 monetary annual cap (Attachment B).

Special event applications are reviewed by City staff and approved by the City Manager.

The item before the Council is to consider the applicant’s request for a 50% cost recovery reduction policy with a $40,000 monetary cap.

The proposed event dates for each year are listed below. 2026 Event Dates/Times
Friday, October 2, 2026, from 4pm to 10:30pm
Saturday, October 3, 2026, from 10am to 10:30pm
Sunday, Oct. 4, 2026, from Noon to 8:00pm
2027 Event Dates/Times
Saturday, October 2, 2027, from 10am to 10:30pm
Sunday, October 3, 2027, from Noon-8:00pm
Friday, October 1, 2027, from 4pm to 10:30pm
2028 Event Dates/Times
Friday, September 29, 2028, from 4pm to 10:30pm
Saturday, September 30, 2028, from 10am to 10:30pm
Sunday, October 1, 2028, from Noon-8:00pm

Report to Mayor and Councilmembers
Date: March 10, 2026
Page: 3 of 5
According to McFarlane, the City’s cost recovery reduction policy has significantly supported their ability to provide a high-quality, family-friendly Oktoberfest venue for La Mesa and San Diego residents. Since 2017, McFarlane and the LMVA have rebranded the event with German-themed activities, music, and a variety of new vendors. McFarlane has confirmed with the La Mesa Police Department (LMPD) that arrests at the event have been on a decline since 2017.

In their request for a 50% cost recovery reduction, McFarlane has outlined the following accomplishments since assuming management of the event:

Sustained Community Investment & Partnerships
 Contributed more than $110,000 in cash and $57,000 in in-kind support to the LMVA to support Holiday in the Village and other community initiatives.  Collaborates with the LMVA to promote Village businesses and integrate them into meaningful event programming.
 Provides complimentary booth space to community organizations such as the Boys Scouts, La Mesa Police Department, La Mesa Fire Department, Helix Charter High School, and the Kiwanis Club to support their fundraising efforts.  Collaborates with local schools, including Monte Vista High School and Helix Charter High School, to offer free, interactive children’s reading activities.  Provided a monetary donation to Parks & Recreation Foundation in 2025.

Support for Small Businesses & Inclusive Economic Opportunity  Implemented an Artisan Market offering significantly discounted or complimentary vendor spaces for small businesses and minority-owned businesses, expanding access and economic participation.
 Partners with LMVA businesses to create pre-event activations and crosspromotional opportunities that drive foot traffic and sales throughout the Village.

Free, Family-Friendly Programming
 Offers numerous complimentary activities each year, including hat making, face painting, interactive dance squares, friendly competitions, dachshund races and contests, and children’s programming.
 Added a pumpkin patch with free decorating activities and low-or no-cost pumpkins for families.

Report to Mayor and Councilmembers
Date: March 10, 2026
Page: 4 of 5
Regional Promotion & Media Visibility
 Promotes Oktoberfest as a signature La Mesa event and the largest Oktoberfest in San Diego County, generating more than 3.5 million media impressions and over 250,000 website sessions annually.
 Draws more than 50,000 attendees each year, increasing regional visibility and awareness of the La Mesa Village.

Measured Economic Impact
 According to Placer Labs, a leading foot traffic analytics platform, out-of-town visitation increased from 31,400 on a typical day to 42,692 during the 2025 event weekend.
 Local industry spikes during event dates included:
o Hotels & Casinos: +75%
o Superstores: +56%
o Shops & Services: +41%
o Apparel: +33%
o Dining: +35%
Public Safety & Transportation Coordination
 Maintains a strong public safety focus, delivering a well-coordinated and secure event experience for attendees, residents, and businesses.  Collaborates with San Diego Metropolitan Transit System to promote public transit use and encourages ride-share services to support safe and convenient travel.

CONCLUSION:

Staff recommends that the City Council consider a 50% cost recovery reduction policy with a $40,000 monetary cap or an alternative policy for the three-year Oktoberfest Special Event Permit Application for the 2026-2028 Oktoberfest events.

Attachments: A – Oktoberfest 3-Year Special Event Permit Application B – Letter to City Manager

Report to Mayor and Councilmembers
Date: March 10, 2026
Page: 5 of 5
Reviewed by: Respectfully submitted by:
____________________ ____________________
Greg Humora Amanda Lee
City Manager Assistant City Manager
____________________
Lyn Dedmon
Assistant to the City Manager

CITY OF LA MESA

APPLICATION FOR SPECIAL EVENT PERMIT
This is a public document subject to public disclosure

EVENT DETAILS
Permit type being requested:
1-year permit 2-year permit 3-year permit
Event Name:

Location(s):

Date(s):

Hours of Event: Date Start Time: End Time:

Set-up:

Event:
(Use additional lines
for multi-day events)
Clean-up:

Organization/
Sponsor:

Contact Person: Name:

Title:

Address: City: State: Zip:

Phone: Email:
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La Mesa Oktoberfest 2026, 2027, 2028 See map 10/2-10/4, 2026 ; 10/1-10/3, 2027 ; 9/29-10/1, 2028 8 am the Thurs. prior Friday 4pm 10:30pm Saturday 10am 10:30pm Sunday Noon 8:30pm 6 am the Mon. after National Center for Community Enhancement Laurel McFarlane 656 Fifth Avenue Suite B San Diego CA 92101 619.392.0548 [email protected] / [email protected]

This is a public document subject to public disclosure

EVENT DESCRIPTION
Please include event flyer, map or other information. If requesting a temporary street closure, please indicate the street(s) you request to be closed.

Other Event Infrastructure:

Infrastructure may not be provided by the City. The applicant should plan to procure all infrastructure as needed.

Traffic Control Plan Street Closure Barricades
Portable Restrooms Extra Trash Receptacles
Electricity/Generator No Parking Signs
Additional Event Details
Retail Vendors Amplified Sound
Food Vendors Tents/Pop-ups
Alcohol Other:

Security Guards
• Applicant must submit a traffic control plan if City property/streets/traffic/transit will be impacted and/or used for the event.
• Applicant must notify MTS and/or SDTC if any form of transit will be impacted.

The Public Works Department must approve the traffic/transit control plan prior to the approval of the permit.

See map and event poster
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This is a public document subject to public disclosure

PARADES
Assembly Location(s):

Dispersal Location(s):

Specific Parade Route:

Plans for Assembly:

Plans for Dispersal:

Number in Parade: People: Animals: Vehicles:

ON-SITE CONTACT(S) RESPONSIBLE FOR SPECIAL EVENT OR PARADE

NAME CELL/PHONE NUMBER ADDRESS

1.)

2.)

3.)
Laurel McFarlane 619.293.0548 656 Fifth Avenue, Suite B, San Diego, CA 92101 Jenna Thompson
858.336.9143 656 Fifth Avenue, Suite B, San
Diego, CA 92101

This is a public document subject to public disclosure

APPLICATION FEES
Please note: The application fee is non-refundable. Any required staffing for the event will be charged at full cost-recovery rates unless a specific exception has been approved by the City Council. This policy applies to all events.

Select all that apply:

Approximate Number
of People:

Fees
Parade $646.00
250-499 $646.00
500-999 $674.00
1,000+ $2,786.00
Clean-up Fee
(for events over 500 persons)
$1,000 (refundable)
Street Closure Permit
(if applicable)
$50.00
Permit Amendment Fees
(select if amending a permit application after it has been submitted) Approximate Number
of People:

Fees
250-499 $344.00
500-999 $358.00
1,000+ $1,395.00
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This is a public document subject to public disclosure
EVENTS OF 500 OR MORE PERSONS AT ANY GIVEN TIME
Please note: When the special event is expected to reach 500 or more persons at any given time, to be determined by the Chief of Police or his/her representative, the applicant, in addition to the above, shall provide and assure the following services:

1.) The applicant shall distribute handbills conveying details of the event that may impact surrounding residents and businesses determined by the Chief of Police, or his/her designee, within 300 feet of the special event’s perimeter at least 45 days before the event. Parades and mobile events may satisfy this requirement by posting notices along the proposed route. The applicant must attest in writing to the City Clerk that this requirement has been met.

2.) Adequate potable water supply.

3.) One toilet for every 250 persons in attendance.

4.) Adequate lighting during nighttime events.

5.) Adequate number of trash receptacles.

6.) Adequate communications equipment for use by the monitors.

7.) Clean-up of immediate and surrounding area properties within 24 hours of the special event.

8.) Parking control (two hours before the start and two hours after the conclusion of the special event).

9.) Method of regulating the number of participants. One security person for every 250 persons in attendance. Special Events utilizing La Mesa police officers, La Mesa reserve officers, and/or officers from other law enforcement agencies may be exempted from this requirement.

10.)One copy of white background print of a map drawn to scale showing:
a. The location of the property concerned
b. The location of all highways, streets, alleys, lots and parcels of land within 500 feet of the exterior boundaries of the proposed use.
c. The location of the vehicle parking area and of all other areas to be used for other uses incidental to the special event.
d. All interior access ways.

This is a public document subject to public disclosure
e. Access to the property.
f. The location and detailed plans of all buildings and structures on the premises or to be erected, including any bandstands, stage, or other facility for performers. g. The location of loud speakers.
h. The location of all toilet, medical, drinking, and other facilities.

11.) A certified check or other funds acceptable to the City of La Mesa in the amount of one thousand dollars shall be paid at the time of application to the City of La Mesa for cleanup. If the terms of La Mesa Municipal Code Chapter 10.50 are met, the funds will be returned to the applicant within thirty days after the special event upon written request of the applicant.

12.) Such other information as the Chief of Police may deem necessary in order to properly provide for traffic control, street and property maintenance, administrative arrangements, police and fire protection, and for the protection of public health, safety, and welfare.

INSURANCE
The applicant must provide a Certificate of Insurance in an amount determined by the City, along with an Additional Insured Endorsement naming the City of La Mesa. The endorsement must state that the applicant’s insurance is primary, and that any insurance or self-insurance maintained by the City is non-contributory. A Waiver of Subrogation must also be included for all applicable coverages.

Please note: The attached insurance information outlines the minimum requirements. The City’s Risk Management Division may require additional coverage upon review of the application. (This documentation can be obtained through the applicant’s insurance provider.)
The certificate holder should be stated as:

City of La Mesa
Attn: Risk Management
8130 Allison Avenue, La Mesa, CA 91942

MINIMUM SCOPE AND LIMIT OF INSURANCE
Coverage shall be at least as broad as:

A. Commercial General Liability (CGL): Insurance Services Office Form CG 00 01 covering CGL on an “occurrence” basis, including products and completed operations, property

This is a public document subject to public disclosure
damage, bodily injury and personal & advertising injury with limits no less than $2,000,000 per occurrence. If a general aggregate limit applies, either the general aggregate limit shall apply separately to this project/location (ISO CG 25 03 or 25 04) or the general aggregate limit shall be twice the required occurrence limit.

B. Automobile Liability: ISO Form Number CA 00 01 covering any auto (Code 1), or if Applicant has no owned autos, hired, (Code 8) and non-owned autos (Code 9), with limit no less than $1,000,000 per accident for bodily injury and property damage.

C. Workers’ Compensation: as required by the State of California, with Statutory Limits, and Employer’s Liability Insurance with limit of no less than $1,000,000 per accident for bodily injury or disease.

D. Professional Liability (Errors and Omissions): Insurance appropriate to the Applicant’s profession, with limit no less than $2,000,000 per occurrence or claim, $2,000,000 aggregate. (If applicable)
E. Sexual Abuse or Molestation (SAM) Liability (applicable to programs/services working with youth): If the CGL policy referenced above is not endorsed to include affirmative coverage for sexual abuse or molestation, Applicant shall obtain and maintain a policy covering Sexual Abuse and Molestation with a limit no less than $1,000,000 per occurrence or claim.

F. If the Applicant maintains broader coverage and/or higher limits than the minimums shown above, the City requires and shall be entitled to the broader coverage and/or the higher limits maintained by the Applicant. Any available insurance proceeds in excess of the specified minimum limits of insurance and coverage shall be available to the City.

Other Insurance Provisions
The insurance policies are to contain, or be endorsed to contain, the following provisions:

Additional Insured Status
The City, its officers, officials, employees, and volunteers are to be covered as additional insureds on the CGL policy with respect to liability arising out of work or operations performed by or on behalf of the Applicant including materials, parts, or equipment furnished in connection with such work or operations. Coverage can be provided in the form of an endorsement to the Applicant’s insurance (at least as broad as ISO Form CG 20 10 11 85 or the addition of both CG 20 10, CG 20 26, CG 20 33, or CG 20 38; and CG 20 37 if a later edition is used).

Primary Coverage
For any claims related to this contract, the Applicant’s insurance coverage shall be primary and non-contributory and at least as broad as ISO CG 20 01 12 19 as respects the Entity, its

This is a public document subject to public disclosure
officers, officials, employees, and volunteers. Any insurance or self-insurance maintained by the City, its officers, officials, employees, or volunteers shall be excess of the Applicant’s insurance and shall not contribute with it. This requirement shall also apply to any Excess or Umbrella liability policies.

Umbrella or Excess Policy
The Applicant may use Umbrella or Excess Policies to provide the liability limits as required in this permit. The Umbrella or Excess policies shall be provided on a true “following form” or broader coverage basis, with coverage at least as broad as provided on the underlying Commercial General Liability insurance.

Notice of Cancellation
Each insurance policy required above shall provide that coverage shall not be canceled, nonrenewed, reduced in coverage or in limits except after 30 calendar day written notice has been given to City. Upon issuance by the insurer, broker, or agent of a notice of cancellation, nonrenewal, or reduction in coverage or in limits, Applicant shall furnish City with a new certificate and applicable endorsements for such policy(ies). In the event any policy is due to expire during the work to be performed for City, Applicant shall provide a new certificate, and applicable endorsements, evidencing renewal of such policy not less than 15 calendar days prior to the expiration date of the expiring policy.

Waiver of Subrogation
Applicant hereby grants to City a waiver of any right to subrogation which any insurer of said Applicant may acquire against the City by virtue of the payment of any loss under such insurance. Applicant agrees to obtain any endorsement that may be necessary to affect this waiver of subrogation, but this provision applies regardless of whether or not the City has received a waiver of subrogation endorsement from the insurer.

Self-Insured Retentions
Self-insured retentions must be declared to and approved by the City. The City may require the Applicant to purchase coverage with a lower retention or provide proof of ability to pay losses and related expenses within the retention. The policy language shall provide, or be endorsed to provide, that the self-insured retention may be satisfied by either the named insured or City.

Acceptability of Insurers
Insurance is to be placed with insurers authorized to conduct business in the state with a current A.M. Best’s rating of no less than A:VII, unless otherwise acceptable to the City.

This is a public document subject to public disclosure
Claims Made Policies (applicable only to professional liability, see below) If any of the required policies provide claims-made coverage:

1. The Retroactive Date must be shown and must be before the date of the contract or the beginning of contract work.

2. Insurance must be maintained, and evidence of insurance must be provided for at least five (5) years after completion of the contract of work.

3. If coverage is canceled or non-renewed, and not replaced with another claims-made policy form with a Retroactive Date prior to the contract effective date, the Applicant must purchase “extended reporting” coverage for a minimum of five (5) years after completion of work.

Verification of Coverage
Applicant shall furnish the City with original certificates and amendatory endorsements or copies of the applicable policy language effecting coverage required by this clause. All documents are to be received and approved by the City before work commences. However, failure to obtain the required documents prior to the work beginning shall not waive the Applicant’s obligation to provide them. The City reserves the right to require complete, certified copies of all required insurance policies, including endorsements required by these specifications, at any time. These requirements shall survive expiration or termination of the Permit.

Special Risks or Circumstances
City reserves the right to modify these requirements, including limits, based on the nature of the risk, prior experience, insurer, coverage or other special circumstances.

If at any time during the life of this Permit or any extension, Applicant or any of its subcontractors fail to maintain any required insurance in full force and effect, all work under this Permit shall be discontinued immediately, and all payments due or that become due to Applicant shall be withheld until notice is received by City that the required insurance has been restored to full force and effect and that the premiums therefore have been paid for a period satisfactory to City. Any failure to maintain the required insurance shall be sufficient cause for City to terminate this Permit. No action taken by City hereunder shall in any way relieve Applicant of its responsibilities under this Permit.

The fact that insurance is obtained by Applicant shall not be deemed to release or diminish the liability of Applicant, including, without limitation, liability under the indemnity provisions of this Permit. The duty to indemnify City and its elected officials, officers, officials, employees, agents and volunteers shall apply to all claims and liability regardless of whether any insurance policies are applicable. The policy limits do not act as a limitation upon the amount of indemnification to be provided by Applicant. Approval or purchase of any insurance

This is a public document subject to public disclosure
contracts or policies shall in no way relieve from liability nor limit the liability of Applicant, its principals, officers, employees, agents, persons under the supervision of Applicant, vendors, suppliers, invitees, Applicants, subcontractors, or anyone employed directly or indirectly by any of them.

If Applicant should subcontract all or any portion of the services to be performed under this Permit, Applicant shall require each subcontractors to provide insurance protection in favor of City, its elected officials, officers, officials, employees, agents and volunteers in accordance with the terms of each of the preceding paragraphs, except that the subcontractors' certificates and endorsements shall be on file with Applicant and City prior to the commencement of any work by the subcontractor.

APPLICANT SIGNATURE

I DECLARE UNDER PENALTY OF PERJURY THAT I HAVE READ AND UNDERSTAND ALL

INFORMATION CONTAINED IN THIS PERMIT APPLICATION, AND THAT THE STATEMENTS MADE ABOVE ARE TRUE AND CORRECT TO THE BEST OF MY KNOWLEDGE AND BELIEF. I

UNDERSTAND THAT ANY FALSE STATEMENTS OR INFORMATION SHALL RESULT IN THE REJECTION OR REVOCATION OF MY PERMIT.
_______________________________ _______________________________ Applicant Name (please print) Applicant Title
_______________________________ _______________
Signature of Applicant Date
Laurel McFarlane 2/27/2026

The National Center for Community Enhancement
656 Fifth Avenue, Suite B
San Diego, CA 92101
(619) 233-5008
February 27, 2026
Greg Humora
City Manager
City of La Mesa
La Mesa, CA
Dear Mr. Humora,
On behalf of The National Center for Community Enhancement, producer of the La Mesa Oktoberfest, we respectfully submit this request for consideration of a 50% cost recovery reduction policy with a $40,000 annual monetary cap, or an alternative policy structure, for a three-year Oktoberfest Special Event Permit Application covering 2026 through 2028.

First and foremost, we want to express our sincere gratitude to the City of La Mesa for its partnership over the past three years. The City’s support, including participation in the 50% cost recovery structure, has been instrumental in allowing us to keep this event accessible, family-friendly, and community-centered. We are deeply appreciative of the collaboration between City staff and our team, and we hope to continue building on that partnership in the years ahead.

La Mesa Oktoberfest has been a beloved tradition since 1973 and remains one of Southern California’s largest Oktoberfest celebrations. Hosted in the heart of La Mesa Village, the three-day, free, family-friendly event serves as both a cultural cornerstone and a measurable economic driver for the City.

The impact is significant and well documented:
● More than 50,000 attendees annually
● Over 250,000 website sessions and 3.5 million media impressions ● A measurable increase in out-of-town visitation during event dates, from 31,400 on a typical day to 42,692 during the festival weekend, according to Placer Labs ● Industry spikes during the event including Hotels and Casinos +75%, Superstores +56%, Shops and Services +41%, Apparel +33%, and Dining +25%
The National Center for Community Enhancement
656 Fifth Avenue, Suite B | San Diego, CA 92101

● Over $110,000 in cash and $57,000 in-kind support contributed to the La Mesa Village Association for the Holiday in the Village event to date ● Three to five complimentary booths annually for community organizations including Boy Scouts, La Mesa Police Department, La Mesa Fire Department, and Mt. Helix Charter Beyond the numbers, Oktoberfest delivers meaningful community programming at no cost to families, including children’s story readings, a pumpkin patch with seasonal crafts, artisan vendors, the Dackeldorf Dachshund Village and pet contests, a Ferris wheel, and interactive experiences that deepen community engagement while elevating La Mesa’s profile as a regional destination.

Our ability to provide complimentary access, zero-cost activities, and nominally priced experiences is directly tied to maintaining manageable overall event costs. The 50% cost recovery reduction has been a key factor in making this possible. Without that support, we would be forced to evaluate increasing admission fees or activity pricing, which would fundamentally shift the accessibility and community-first spirit of the event. The cost recovery structure allows us to reinvest in free programming, subsidized vendor participation, and enhanced safety and operations, rather than passing those expenses directly on to families.

As the City evaluates long-term special event sustainability, we believe a structured cost recovery reduction with a defined annual cap provides a balanced and fiscally responsible solution. A three-year permit framework would create operational stability, allow for more strategic sponsorship development, and ensure continued reinvestment into public safety coordination, visitor experience, and economic return to the City.

We respectfully request consideration of a 50% cost recovery reduction policy with a $40,000 annual cap, or an alternative structure that achieves comparable predictability and support for the 2026 to 2028 permit cycle. With the City’s continued partnership, we can preserve the event’s accessibility, keep activities at zero to nominal cost, and continue enhancing the experience for residents, businesses, and visitors alike.

La Mesa Oktoberfest is more than an event. It is a regional draw, an economic engine, and a unifying celebration that amplifies the City’s charm while driving measurable fiscal return. We are grateful for the City’s ongoing collaboration and respectfully request the opportunity to continue this successful partnership for the benefit of the entire community.

We appreciate your consideration and welcome the opportunity to meet to further discuss this request.

Respectfully,
Laurel McFarlane
The National Center for Community Enhancement
The National Center for Community Enhancement
656 Fifth Avenue, Suite B | San Diego, CA 92101

REPORT to the MAYOR and MEMBERS of the CITY COUNCIL
From the CITY MANAGER
DATE: March 10, 2026
SUBJECT: IMPLEMENTATION OF A TEMPORARY SPEED HUMP

PILOT PROGRAM
ISSUING DEPARTMENT: Public Works
SUMMARY:

Issues:

Should the City Council approve the implementation of a Temporary Speed Hump Pilot program?
Recommendation:

The Mobility Commission and Staff recommend that the City Council approve the implementation of a Temporary Speed Hump Pilot program.

Fiscal Impact:

Funding for the acquisition of 20 temporary speed humps is $86,549.30 and is available in Capital Improvement Program Account No. 8308.

City’s Strategic Goals:
 Invest in infrastructure to serve the needs of the community.  Maintain a community where residents and visitors feel safe.

BACKGROUND:

On June 24, 2025, the City Council directed Staff to propose a temporary speed hump program as part of La Mesa’s Neighborhood Traffic Management Program (NTMP). This initiative was designed to evaluate a more agile, cost-effective method for addressing

Report to Mayor and Councilmembers
Date: March 10, 2026
Page: 2 of 3
residential speeding on 25 mph streets before potentially incorporating temporary speed humps it into the City's traffic-calming policy.

To date, the following actions have been completed:
 Trial Installation: Staff implemented a demonstration speed hump on Date Avenue (in front of City Hall) to serve as a primary test site for durability and installation feasibility. Police and Fire Departments tested two types of humps installed on Date Avenue and prefer the 25mph hump as it has better rideability at 25mph (the minimum speed for their vehicles when responding to a call for service) than the 20mph hump.
 Public Survey Results: Data from the Date Avenue trial installation indicates that 74% of the 129 respondents as of March 3rd observed a reduction in vehicle speeds, and 57% felt the installation improved overall pedestrian and road safety.  Recommendations for Expansion: Based on the performance of the hardware and the initial public response, Staff recommends proceeding with a pilot program on select residential streets that will participate in the evaluation phase. This will allow for a broader analysis of the program's effectiveness across various neighborhood profiles.

DISCUSSION:

Staff recommends moving from the initial testing phase to a broader pilot by procuring 20 temporary speed humps. Ten humps will be divided among Lois Street and Dugan Avenue with the remaining humps kept on-hand in case replacements are needed during the pilot program period.

As part of the pilot program, 20 temporary humps will be purchased from Traffic Logix for a total cost of $86,549.30. Staff recommends that pursuant to Municipal Code 2.40.070, the competitive bidding requirements be waived based on a review of the market and a determination that this is the only product currently available that meets the pilot program's objective.

To evaluate the program's success, staff will conduct before-and-after speed tests and site inspections to gather objective data, while continuing to collect resident feedback on the devices. Success will be determined by three primary metrics:
 Measurable reduction in vehicle speeds.
 Resident feedback.
 Hardware durability throughout the pilot period.

If the program is deemed successful, at the conclusion of the pilot, staff will develop

Report to Mayor and Councilmembers
Date: March 10, 2026
Page: 3 of 3
strategies for ongoing deployment and maintenance and present recommendations to amend the NTMP to include temporary speed humps in the traffic calming toolbox and outline a formal policy for their future use.

On March 4, 2026, the Mobility Commission was presented with this proposed Temporary Speed Hump Pilot Program and approved its recommendation to the City Council.

CONCLUSION:

The Mobility Commission and Staff recommend that the City Council authorize staff to implement the Temporary Speed Hump Pilot Program and approve the procurement of 20 temporary speed humps, as outlined above, to initiate installations on Lois Street and Dugan Avenue.

Reviewed by: Respectfully submitted by:
____________________ ____________________________
Greg Humora Michael Throne, PE
City Manager Director of Public Works
____________________________
Brian Damiani
Traffic Engineering Consultant
Attachments: A. Resolution
B. Traffic Logix Quote

Attachment A
RESOLUTION NO. 2026-

RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LA MESA

AUTHORIZING THE IMPLEMENTATION OF A TEMPORARY SPEED HUMP

PILOT PROGRAM AND APPROVING THE PURCHASE OF TWENTY

TEMPORARY SPEED HUMPS FROM TRAFFIC LOGIX
________________________________________________________________ WHEREAS, on June 24, 2025, the City Council directed Staff to develop a temporary speed hump program as part of La Mesa’s Neighborhood Traffic Management Program; WHEREAS, Staff is recommending implementing a pilot program to evaluate the effectiveness, longevity, installation time, cost, and to obtain public and emergency services feedback regarding the use of the temporary humps;
WHEREAS, Traffic Logix is recommended as the vendor to provide the temporary speed humps selected to be used in the temporary speed hump program for a cost of $86,549.30; WHEREAS, pursuant to Municipal Code 2.40.070, the competitive bidding requirements can be waived by the City Council based on a review of the market and the determination that the speed humps supplied by Traffic Logix are the only product currently available that meets the objectives of the pilot program.

NOW, THEREFORE, BE IT AND IT IS HEREBY RESOLVED, by the City Council of the City of La Mesa, California, that the City of La Mesa authorizes the implementation of a pilot temporary speed hump program and approves the purchase of temporary speed humps from Traffic Logix pursuant to Municipal Code 2.40.070.

PASSED AND ADOPTED at a Regular meeting of the City Council of the City of La Mesa, California, held the 10th day of March 2026, by the following vote, to wit:

AYES:

NOES:

ABSENT:

CERTIFICATE OF CITY CLERK
I, MEGAN WIEGELMAN, City Clerk of the City of La Mesa, California, do hereby certify the foregoing to be a true and exact copy of Resolution No. 2026-__, duly passed and adopted by the City Council of said City on the date and by the vote therein recited.

MEGAN WIEGELMAN, CMC, City Clerk
(SEAL OF CITY)

Traffic Logix Corporation
3 Harriett Lane
Spring Valley, NY 10977 USA
Tel: (866) 915-6449
Fax: (844) 405-6449
www.trafficlogix.com
Page | 1
Quote Number QUO-53410-Z5N7J0
Created Date 3/4/2026
Expiration Date 4/3/2026
Prepared by Kaileigh Povey

QUOTATION
Standard Features (Included)
 Prices Shown include - Required Adhesive, Bolts and Anchors (Specified as 4" or 7")  Color and Markings as Indicated
Special Notes
 Sourcewell Account #27523 – National Contract Pricing Used  Pattern Quoted:
 Lead times 4-5 weeks
Quote Line Items – All Prices shown are in $ US Dollar
Product Product Code Quantity Sales Price Total Price
7Lx30Wx3" speed hump with MUTCD arrows SH7303MA 20.0000 $3,538.00 $70,760.00 SDS-Plus Shank Rotary-Hammer Drill Bit 9/16" 23596 18.0000 $65.00 $1,170.00 400mL 1:1 dispenser -Applicator Gun PU-APGUN 10.0000 $65.00 $650.00 Advanced Polyurethane Anchor Adhesive-400ml. PU140-LV 485.000 $0.00 $0.00 7" Speed Hump Lagbolt Kits 23599TL 4,810.00 $0.00 $0.00 Totals
Subtotal: $72,580.00
Freight: $7,800.00
Sales Tax (if applicable): $6,169.30
Grand Total: $86,549.30
Terms: 1% - 10 days – Net 30
Payment: MC, VISA, AMEX. Credit card payments over $10K will include an additional 2% fee.

Tax: IF TAX EXEMPT, Please Provide Tax Exempt Certificate with Order Freight: Freight quotation is valid for a period of 21 days after it is issued. Beyond that, freight quotations will require confirmation or adjustment.

Changes/Returns: 30% for standard orders and 50% on custom orders.

Warranty: Please refer to the Rubber conditional use warranty terms at the end of this quote.

Contact: Michael Kinnard
Phone: 619.667.1113
Email: [email protected]
City of La Mesa, CA
Shipping Address:
725 S. Lexington St.

Delano, California. 93215
United States

Traffic Logix Corporation
3 Harriett Lane
Spring Valley, NY 10977 USA
Tel: (866) 915-6449
Fax: (844) 405-6449
www.trafficlogix.com
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Quote Number QUO-53410-Z5N7J0
Created Date 3/4/2026
Expiration Date 4/3/2026
Prepared by Kaileigh Povey
Delivery Requirements
Please Indicate the availability of the following as this determines the freight costs:

1. Do You have a Loading Dock? - Yes/No

2. Do you have a Forklift and Pallet Jack to unload? - Yes/No

3. Can access be gained by a 53-foot truck for delivery? - Yes/No

4. Is the delivery address a Construction site? - Yes/No

5. Is the delivery address a Military site? - Yes/No

6. If shipping to Military site, is a U.S. Driver required? - Yes/No Quote Acceptance Information
Signature _____________________________________
Name _____________________________________
Title _____________________________________
Date _____________________________________
Thank you for choosing Traffic Logix. Please sign and return to:
[email protected]
Kaileigh Povey
Account Manager