20220215_03_ApprovalOnCallServices — Laguna Niguel City Council, February 15, 2022 (part 1 of 2)

CITY OF LAGUNA NIGUEL

CITY COUNCIL AGENDA ITEM
To: Honorable Mayor and Council Members
FROM: Jonathan Orduna, Community Development Director
DATE: February 15, 2022
SUBJECT: Approval of Professional Services Agreements for On-Call Economic Development Services

RECOMMENDATION
Staff recommends that the City Council:

1. Approve the Professional Services Agreement for On-Call Economic Development Services for the following firms:
• DTA;
• Economic Planning Systems. Inc.;
• Hoffman Strategy Group;
• Keyser Marston Associates;
• Kosmont Companies;
• PlaceWorks, Inc.; and

2. Authorize the City Manager to execute the Agreements and future amendments, subject to the City Attorney making non-substantive changes.

BACKGROUND
On December 10, 2021, City staff distributed a Request for Proposals (RFP) which included the following three separate services:

1. Coordinate, facilitate, and prepare a comprehensive Market Study for the Laguna Niguel General Plan Update.

2. Coordinate, facilitate, and prepare a comprehensive Fiscal Study for the Laguna Niguel General Plan Update.

3. Be included on an on-call list for qualified economic development consultants.

This report only reflects Item No. 3 above, an on-call list for qualified economic development consultants. Item No. 1 will be considered as a separate report item at the

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February 15, 2022, City Council meeting. For Item No. 2, the contract for the selected consultant is less than $50,000 and therefore is within the City Manager's signing authority.

To be on the City's economic development on-call list, selected firms would enter a no- fee, no-scope Professional Services Agreement with the City from February 15, 2022, through June 30, 2025. Specific scopes of services would be estalished on a per project basis. When a specific need arises and upon request by the City, an on-call service provider would provide a detailed project proposal. A firm on the on-call list of prequalified tirms would not commence any work or other services until an Amendment to the Agreement is approved by the City.

ANALYSIS
As a result of the RFP, staff received qualifying proposals from six economic development consultants to be on the City's on-call list. The six proposals requesting consideration to be included on the pre-qualified list for "on-call" economic development services were evaluated by staff based on relevant factors, including:
• Qualifications, staffing, background, and prior experience • Approach and understanding of the service area
• Cost to provide requested services
• Clarity, conciseness, and timeliness.

Staff recommends award of Agreements to the following firms (listed alphabetically):
• DTA (Proposal - Attachment "A")
• Economic Planning Systems, Inc. (Proposal - Attachment "B") • Hoffman Strategy Group (Proposal - Attachment "C")
• Keyser Marston Associates (Proposal - Attachment "D") • Kosmont Companies (Proposal - Attachment "E")
• PlaceWorks, Inc. (Proposal - Attachment "F")
A copy of the City's standard On-Call Professional Services Agreement is included as Attachment "G." This Agreement will be the base contract and amendments will be prepared to identify the scope and cost for the market and fiscal studies.

ALTERNATIVES CONSIDERED
The City Council may decide not to approve one or more of the Agreements. This alternative is not recommended as it will result in delays in services provided and future projects.

FISCAL REVIEW
There is no fiscal impact as a result of the approval of Agreements for on-call economic development services with the recommended firms. Specific services would be awarded

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by an Amendment to the on-call Agreement on a per project basis in accordance with the City's Purchasing Policy and related ordinances.

LEGAL REVIEW
The City Attorney has reviewed and approved the Agreement and this staff report as to form.

CONCLUSION
Staff recommends that the City Council:

2. Authorize the City Manager to execute the Agreements and future amendments, subject to the City Attorney making non-substantive changes.

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Samaras Retousnau Perri I. Emis
Tamara S. Letournéau Kevin G. Ennis, Esq.

City Manager City Attorney
1th Ole
Jonathan Urduna John Morgan
Community Development Director Development Services Manager Erica Reen
Erica Roess
Senior Planner
Attachments:

A. DTA Proposal
B. Economic Planning Systems. Inc. Proposal
C. Hoffman Strategy Group Proposal
D. Keyser Marston Associates Proposal
E. Kosmont Companies Proposal
F. PlaceWorks Proposal
G. Standard Professional Services Agreement

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ATTACHMENT A
DTA Proposal
dta
www.FinanceDTA.com

RESPONSE TO REQUEST FOR

PROPOSALS (RFP)

CITY OF LAGUNA NIGUEL

ON-CALL ECONOMIC DEVELOPMENT

SERVICES
PROPOSAL SUBMISSION DEADLINE:

January 10, 2022, at 5:00 p.m.

Public Finance
Public-Private Partnerships
Development Economics
Clean Energy Bonds
Newport Beach / San Jose / San Francisco / Riverside
Dallas / Houston / Raleigh / Tampa
dta
www.FinanceDTA.com 5000 Birch Street, Suite 3000
Newport Beach, CA 92660

CITY OF LAGUNA NIGUEL
LAGL
1989

ON-CALL ECONOMIC DEVELOPMENT SERVICES
PROPOSAL SUBMISSION DEADLINE:

JANUARY 10, 2022, AT 5:00 P.M.

Prepared for:

City of Laguna Niguel
Community Development Department
30111 Crown Valley Parkway
Laguna Niguel, CA 92677
Attention: Erica Roess, Senior Planner
dta
www.FinanceDTA.com 5000 Birch Street, Suite 3000
Newport Beach, CA 92660
Ms. Erica Roess January 7, 2022
Senior Planner
City of Laguna Niguel
Community Development Department
30111 Crown Valley Parkway
Laguna Niguel, CA 92677
Phone: (949) 362-4067
E-mail: [email protected]
RE: Request for Proposals ("RFP") for On-Call Economic Development Services Dear Ms. Roess:

DTA, formerly David Taussig & Associates, is pleased to submit this proposal describing our firm and qualifications for providing economic development services to the City of Laguna Niguel (the "City"). As part of the City's ongoing economic development efforts to provide efficient and effective department services in a cost-effective manner, it is our understanding City staff is seeking qualified firm(s) to be used on an on-call, as-needed basis to assist City staff in assessing economic development opportunities through the market/fiscal perspective, identifying methodologies to assist existing businesses, and developing methodologies to attract new businesses.

DTA is a public finance consulting firm with offices in Newport Beach, San Francisco, San Jose, and Riverside, California, as well as Dallas and Houston, Texas, Raleigh, North Carolina, and Tampa, Florida. Since its establishment in 1985, DTA has completed consulting assignments pertaining to the financing of public infrastructure and services for more than 3,000 clients in 10 states. During this period, the firm has been involved in the formation of more than 2,000 public finance districts, with total authorized bonded indebtedness in excess of $75 billion.

DTA's level of experience with the formation and issuance of bonds for Community Facilities Districts ("CFDs") is unequaled as our firm is the State of California's leading Special Tax Consultant, having prepared special tax formulas on behalf of public agencies for the establishment of over 1,200 CFDs. We have also acted as the Assessment Engineer for numerous Assessment Districts ("ADs"). In addition, DTA is a registered Municipal Advisor with the U.S.

Securities and Exchange Commission ("SEC") and Municipal Securities Rulemaking Board (MSRB ID #K0961).

DTA has assembled a project team for the City with the breadth of experience required to provide economic development consulting services in a professional and timely manner. This project would be primarily handled out of DTA's Newport Beach office. David Taussig, President, will serve as the Principal-in-Charge of DTA's team and handle primary account responsibilities for this engagement. Mr. Taussig would be assisted by Kuda Wekwete, a Managing Director at DTA, and Richard Ruiz, a Senior Associate at DTA, in addition to other support staff.
dta
www.FinanceDTA.com 5000 Birch Street, Suite 3000
Newport Beach, CA 92660
Mr. Wekwete, who will serve as the Project Manager, also holds a Series 50 license as a registered Municipal Advisor with the SEC/MSRB under rules promulgated following the Dodd-Frank Act in 2010. Brief resumes for each of our team members are included in Section II of this proposal.

All personnel will be available full-time (100%) for the duration of the project.

If you have questions regarding this proposal, please feel free to contact Kuda Wekwete at (800) 969-4DTA or by e-mail at [email protected]. We look forward to having the opportunity to work with the City on this engagement.

Best Regards,
Dan i Foug
David Taussig
President
Phone: (800) 969-4DTA
Fax: (949) 480-0034
[email protected]
TABLE

OF CONTENTS

SECTION PAGE
I FIRM QUALIFICATIONS... 1
A Fiscal and Economic Impact Analyses.. 4
B Real Estate Market Demand Analyses... 8
C Real Estate Financial Feasibility/Proformas.. .8
D Public Presentation Experience. ...9
II KEY PERSONNEL.. .10
A Team Biographies... ...11
III REFERENCES.. ..15
A City of Vista, CA.... ...15
B City of Anaheim, CA. ..16
C City of Paso Robles, CA ...16
D City of San Marcos, CA... ...17
E County of Riverside, CA ..18
County of Los Angeles, CA ..19
IV FEE SCHEDULE.. 20

APPENDICES

APPENDIX A REQUIRED FORMS

SECTION I

FIRM QUALIFICATIONS
dta
www.FinanceDTA.com

FIRM QUALIFICATIONS

LETTEZE
DTA is a public finance and urban economics consulting firm specializing in infrastructure and public services finance. Our firm, which provides public finance consulting services to both public and private sector clients, has offices in Newport Beach, San Francisco, San Jose, and Riverside, California, as well as Dallas and Houston, Texas, Raleigh, North Carolina, and Tampa, Florida. DTA was incorporated in the State of California on May 15, 1986, and has been doing business for over 35 years. Since its formation in 1985, DTA has assisted over 3,000 public and private sector clients in meeting their infrastructure and public services goals. Notably, DTA is licensed and registered with the SEC/MSRB as a Municipal Advisor (No. 867-01160) and follows all the fiduciary requirements associated with this designation. Additional information on DTA is available on our website (www.FinanceDTA.com).

DTA is particularly known for its specialized expertise in the design and annual administration of ADs and CFDs, annual levies of a variety of rates and charges, and issuance of municipal bond issues. In addition, the firm's public finance group provides fiscal and economic impact and Development Impact Fee ("DIF") consulting services. DTA is also highly experienced in grant writing for Federal and state grant and tax credit programs. These capabilities are frequently combined with our infrastructure finance consulting services to develop public infrastructure and services financing strategies and plans.

DTA currently has a staff of approximately 50 employees, all of whom are directly involved solely in public finance. Staff members come from backgrounds in a number of fields, including land development, public administration, civil engineering, investment banking, economic consulting, redevelopment, law, and land use planning. This diversity of experience and expertise allows DTA to meet a wide variety of challenges related to both the actual work product and client management. Each of DTA's staff members has considerable experience in computer-based financial analyses and modeling, which is a key component of the firm's consulting services.

Since its establishment in 1985, DTA has completed consulting assignments for more than 3,000 clients in 10 states. During this period, the firm has been involved in the formation of more than 2,000 public finance districts, with total authorized bonded indebtedness in excess of $75 billion.

Our financing programs have utilized a variety of public financing mechanisms, such as ADs, CFDs, Certificates of Participation, Tax Allocation Bonds, Sewer and Water Revenue Bonds, Marks-Roos Bond Pools, Landscaping and Lighting Districts ("LLDs"), Integrated Financing Districts, and various types of fee programs. DTA has served as the Special Tax Consultant and/or Assessment Engineer for numerous cities, counties, water districts, and school districts.

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For your reference, DTA levied special taxes, assessments, and other charges on more than 3,010,000 Assessor parcels in over 400 districts in fiscal year 2020-21. In addition, we prepared and/or disseminated over 300 Continuing Disclosure Reports in the last 12 months.

DA's consulting services include:
• Annual administration of special districts;
• Special tax and assessment engineering;
• Public infrastructure and public services financing strategies; • Property Assessed Clean Energy ("PACE") financing;
• Fiscal and economic impact analyses;
• Proposition ("Prop") 218 and Assembly Bill ("AB") 1600 compliance studies; • Federal and state grant and loan applications;
• Economic development and revitalization studies; and
• Public improvement construction management services.

On a national basis, DTA has planned and implemented Public Facilities Financing Plans ("PFFPs") that have ranged from the quantitative analysis of a single financing mechanism for an individual facility to the preparation of a comprehensive public financing plan covering multiple facilities and public services through a series of financing mechanisms. We at DTA feel strongly that our financial analyses provide public officials, landowners, and other interested parties with the level of information necessary to make fully informed decisions regarding land use, infrastructure, and public services financing issues. Furthermore, DTA staff has extensive experience working with various stakeholder groups, including public agencies, local residents and businesses, property owner associations, land developers, public finance professionals, local Chambers of Commerce, and other interested parties.

In addition to the planning and implementation of public financing mechanisms, DTA is involved in fiscal and economic analyses of land development impacts, project feasibility studies, retail market analyses, and economic development studies. DTA's ability to thoroughly analyze the revenues and costs to a local jurisdiction resulting from new development relates specifically to DTA's extensive experience in FIAs of land development projects. DTA staff has prepared over 700 FIRs estimating the revenue and cost impacts of various land use decisions on cities, counties, and special districts. Our firm has prepared FIRs in conjunction with Specific Plans, Environmental Impact Reports, incorporations and annexations, reuse studies, General Plan Amendments, Development Agreements, and individual project proposals covering different types of residential, commercial/industrial, and mixed-use projects. The quality of DTA's fiscal work has been recognized by the American Planning Association ("APA").

Notably, the APA presented the Award of Merit to DTA for its financing program (which included an FIR) prepared for the County of Santa Barbara.

FIRM QUALIFICATIONS
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www.FinanceDTA.com l
employment (number of average full-time and part-time jobs). DTA utilizes the Impact Analysis economic impacts (via input/output modeling multipliers) that complement the direct economic impacts of new development and plans.
distinguish between one-time impacts that occur on a non-recurring basis as a result of construction activity and impacts that recur annually over the entire term of a development's Given our extensive experience in representing municipalities in negotiations with developers and other property owners, we believe our firm is well qualified to provide consulting services for this engagement. Since 1985, DTA has represented hundreds of municipalities in their negotiations with developers and other property owners related to the formation and implementation of CFDs and ADs, as well as other public financing programs necessary to fund infrastructure and public services. This has included deliberations related to Development Agreements, Acquisition and Funding Agreements, and a variety of special finance district formation documents, such as Rates and Methods of Apportionment ("RMAs"), Infrastructure Financing Plans for Enhanced Infrastructure Financing Districts ("EIFDs"), and special assessment apportionments. DTA's experience preparing RMAs, the recorded documents that memorialize CFD special tax formulas, is unmatched in our industry. We understand developer proformas and the impacts of public finance programs on property owners' investment returns.

Our reputation for developing creative solutions and designing specialized public finance programs to resolve conflicts between municipalities and property owners has been well established with our municipal clients, underwriters, bond counsels, and other financial professionals. From the drafting of appropriate special district goals and policies through the preparation of CFD special tax formulas and other public finance implementation procedures that constitute a win-win for both public agencies and property owners, DTA has been a leader in our industry.

Over the past 36 years, DTA has earned the trust of public agencies, bond investors, and other industry participants. Our name is synonymous with quality, accuracy, and responsiveness. Our firm stays abreast of legal, political, and economic events impacting our fields of expertise and we are often the innovator of new techniques and methodologies in the ever-changing public finance industry. To maintain that edge, DTA's in-house General Counsel regularly reviews laws and regulations impacting, or with the potential to impact, public finance policies. DTA's emphasis on the quality of our work product is evidenced by the fact that, in 36 years, we have never been the defendant in a lawsuit, which is highly unusual for a firm in our line of Perhaps DTA's most outstanding qualification is the dedication and loyalty of the senior employees in our firm, many of whom have worked for our firm for 15-30 years, enabling our clients to count on the same personnel year after year on the job. DTA is therefore able to offer a level of management expertise that is unequalled throughout the fields of public finance and special tax consulting. In fact, every DTA engagement is led by a Principal, Senior Vice President, or Vice President with at least 10 years of experience with our firm.

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Fiscal and Economic Impact Analyses
While DTA is particularly known for its specialized expertise in the design and administration of CFDs and ADs, as well as the issuance of a variety of types of municipal debt, the firm also provides fiscal and economic impact consulting services that require expertise in market to market demand and the viability of various types of land use development scenarios.

DTA has been preparing FIRs utilizing computerized models since its formation in 1985 and, over the past 36 years, performed over 700 such analyses related to the fiscal impacts of proposed and existing development and Land Use Plans on the General Funds and Special Funds of cities, counties, and other public agencies. As these developments and plans have included a variety of land uses and often encompassed unique taxing structures [e.g., Redevelopment Project Areas (RAs"), county fire districts, etc.] that have required the preparation of specialized modules within DTA's computer models, DTA has accrued a series of models that can be adapted to virtually any type of land use. To date, DTA's FIRs have been prepared in conjunction with General Plans, Specific Plans, Community Plans, Environmental Impact Reports, incorporations and annexations, reuse studies, General Plan Amendments, Development Agreements, and individual project proposals covering different types of residential, commercial/industrial, and mixed-use projects.

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A partial list of the city and county clients whom we have completed fiscal and/or economic impact studies for in California in recent years is provided below.

City of Alameda; • City of Moreno Valley;
City of Anaheim; City of Murrieta;
City of Antioch: • City of Paso Robles;
City of Atascadero:

City of Beaumont; • City of San Diego;
City of Bellflower; City of San Luis Obispo;
City of Brawley: • City of San Marcos;
City of Brentwood; • City of San Ramon;
City of Buena Park; • City of Saratoga
City of Cathedral City: • City of Suisun City
City of Chino; • City of Templeton
City of Chino Hills; • City of Tustin
City of Coachella;
City of Cotati;
City of El Monte;
City of Firebaugh; • County of Fresno;
City of Fontana; • County of Los Angeles
City of Fresno;
City of Fullerton; • County of Orange;
City of Hemet; • County of Riverside;
City of Irvine; • County of San Bernardino;
City of Irwindale; • County of San Diego;
City of Kingsburg; • County of Santa Barbara;
City of Los Angeles; • County of Shasta; and
City of Los Osos; • County of Sutter.
• City of Menifee;
The objective of each FIR prepared by DTA is to ensure that public services are adequately inanced in a timely manner and allocated in a way that is equitable, financially feasible, and consistent with a municipality's guidelines and policies. DTA's fiscal impact models typically utilize a combination of a Per Capita/Employee Multiplier Approach, which emphasizes average expenditures and revenues on a municipality-wide basis, and a Case Study Approach, which provides revenue and cost data specific to a project or Land Use Plan that is under consideration for approvals. The Per Capita/Employee Multiplier Approach tends to work best for revenues and costs that are uniform municipality-wide (e.g., franchise and licensing fees and permits, municipal management and library services costs, etc.), while the Case Study Approach is employed for revenues and costs that are more individualized by project (e.g., property and sales tax revenues, landscape and street maintenance costs, and others). DTA staff also conducts interviews with key municipal personnel to better determine appropriate Levels of Service ("LOSs") and the adequacy of municipality-wide multipliers in terms of their application to a proposed project or Land Use Plan. Our firm utilizes this information to determine the specific revenues and costs associated with each projected land use type and incorporates these impacts into the FIR.

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FIRM QUALIFICATIONS
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In preparing a fiscal impact model to analyze proposed land use and policy alternatives, it is crucial that a fiscal model consider a number of issues that can have a significant effect or whether proposed land uses are fiscally neutral or generate a surplus for a municipality. Based on our experience, DTA understands a computer model is only as good as the assumptions that were made in its development.

A.1 Determination of Appropriate LOSs
It is often difficult to determine appropriate LOSs for a new development or Land Use Plan in which current LOSs within an existing developed area may not apply. The number of police officers or firefighters per capita, or the cost of operating streetlights or traffic signals, may vary depending upon whether a brand-new police or fire station is to be constructed, or whether the density of streetlights and traffic signals installed in the new community are greater than those in the existing community. DTA has dealt with this problem in the past by thoroughly analyzing details in an existing municipal budget, such as the current annual costs associated with a police officer or firefighter, existing number of police officers or firefighters per capita, and current maintenance costs per streetlight or traffic signal. Our firm then presents this information to the appropriate municipal staff member(s) to discuss the applicability of this existing data to the future new development. Using this current data as a starting point, the specific variations anticipated in the new development (e.g., higher numbers of police officers per capita and/or greater numbers of streetlights per lineal mile of street) can be community can be determined. To the extent that municipal personnel are not clear on the specific LOSs that are to be applied in the new community, DTA has developed an extensive database of information from other communities based on data from previous FIRs prepared by our firm and the associated research performed by DTA when preparing A.2 Sales Tax Revenues - Direct Versus Indirect
One problem impacting many FIRs is the inability of an FIR model to recognize the contribution that residential development makes to sales tax generation. By only counting the direct generation of sales taxes by retail establishments, many FIRs do not consider the fact that without nearby residential development, it would be impossible for most retail establishments to survive. DTA has developed a methodology in its FIR models that gives credit to residential development for indirect sales taxes without double counting the direct sales taxes at local retail outlets generated by these same purchases by local residents. By assuming average household incomes based upon sales prices of homes in a new development project and estimating taxable expenditure rates and agency sales tax capture rates, DTA's models give credit to residential development for its ability to generate a portion of the sales tax revenues experienced by local retail development. New retail and (to an extent) office developments are then given credit for the remaining sales tax revenues they are projected to generate through the use of State Board of Equalization tax generation data or other information provided by the Urban Land Institute ("ULI") and other reputable sources of information. DTA's fiscal City of Laguna Niguel January 7, 2022
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FIRM QUALIFICATIONS
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model also takes into consideration the fact that new retail development tends to cannibalize existing retail development.

A. 3 Demographic and Employment Projections
FIR model. The projections prepared by the Orange County Council of Governments roco a dolar regiond arencies are genes done one an a core no Therefore, these restrictions are often misleading in assuming that certain development may occur when there is little demand in the foreseeable future for such development. A common example of this problem is the overzoning of commercial development, with a local jurisdiction approving entitlements for millions of square feet of retail and office space that will not occur for decades.

Having dealt with conflicting demographic data in much of its previous work, DTA staff has developed expertise in balancing population and employment projections from regional planning agencies with local planning documents to determine the likely timing and magnitude of population and employment growth. These projections are significant as the need for services (and associated services costs) are often a function of the number of future residents and employees within a newly developing area. In addition, measuring the ability of a city or county to fund these services is the major reason for preparing an FIR.

A.4 Funding Fiscal Impact Shortfalls
Once the FIR model has been completed, it is sometimes determined that new development (particularly residential development) will not pay its own way. DTA has expertise in the preparation of FIRs and related computer models, as well as the development of methods to address fiscal shortfalls. Through the use of special financing districts, property owner associations, Enterprise Funds, and other creative nechanisms, DTA has contributed to balanced services funding programs for nev ommunities throughout the State of California. This expertise would prove to be o substantial benefit to a municipality in implementing its plans once the FIR computer model has been completed.

In terms of economic impact analyses, DTA has prepared over 200 economic impact studies for public agencies and land development firms that identify the general economic impacts of a future or existing development or plan on a municipality in terms of economic output gains or losses and job and wage creation opportunities. General economic impacts include additions to economic output (gross receipts or sales), earnings (the sum of wages, salaries and benefits, other labor income, and employer and employee contributions to social security), and employment (number of average full-time and part-time jobs). DTA utilizes the IMPLAN economic analysis database City of Laguna Niguel January 7, 2022
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FIRM QUALIFICATIONS
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service to determine induced and indirect economic impacts that act as multipliers to the direct economic impacts of new development and plans. Our firm's economic analyses also distinguish between one-time impacts that occur on a non-recurring basis as a result of construction activity and impacts that recur annually over the entire term of a development's life.

B Real Estate Market Demand Analyses
When taking on a real estate market demand analysis, DTA's approach is to evaluate high-level supply and demand conditions for each proposed land use to determine the best development option for maximizing residual land value in an area based on market conditions. In order to meet this objective, DTA identifies and surveys comparable developments with regard to pricing and absorption. Resale brokers representing the sale of varying product types are interviewed to better understand the opportunities and risks. As a result, DTA is able to make recommendations for the development of viable land uses with product suggestions, revenue, and sales targets.

DTA also specializes in commercial and retail market demand analyses to determine the most viable uses for properties that are vacant or appropriate for rehabilitation or reconstruction. Our firm is also known for its Urban Decay Analyses ("UDAs"), which utilize DTA's retail market demand studies to determine if a newly proposed retail development will have a deleterious impact on existing retail outlets. DTA's market studies routinely include evaluations of office and industrial components and retail/commercial reviews.

C Real Estate Financial Feasibility/Proformas
Recent proformas prepared by DTA include the 109-acre mixed-use Ventana at Duncan Canyon Planned Community in Fontana, California, a 543-acre master-planned residential Highland Hills project in San Bernardino County, a 450,000-square foot shopping center project called The Source in Buena Park, California, and the Hunters Point Shipyard redevelopment project in San Francisco, California. DTA's proformas are prepared utilizing state-of-the-art modeling and assumptions derived from current and long-term real estate market trends.

DTA's proformas measure project feasibility and can also determine the highest and best use for a given site. Each proforma considers real estate market trends and projected product absorption levels, horizontal and vertical development/construction costs for both on-site and off-site improvements, fees, sales and marketing costs, and product pricing to determine potential profit levels (e.g., internal rates of return) and residual land values based on both leveraged and unleveraged financing scenarios. Through a systematic, thorough, and objective financial analysis of each parcel, DTA can ensure that a municipality will be able to gain a clear understanding of the potential profits and costs of developing a specific parcel of real estate.

Our firm can also summarize the pros and cons of land sale versus ground lease versus joint venture options for a property owner.

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D Public Presentation Experience
Senior management team personnel from DTA have made formal presentations at hundreds of public meetings attended by public agency staff, governing boards and councils, land developers and builders, bond investors, professional associations, associated government councils, investment bankers, hedge fund investors/managers, college and university staff, anc state legislators. We have also been frequently assigned to meet with groups of stakeholders such as citizens' groups and homeowner associations, to introduce finance programs or diffuse problematic situations.

Due to DTA's vast experience and ability to stay abreast of new developments in public finance, each of DTA's senior team members has made dozens of presentations to professional organizations, such as the Urban Land Institute, League of California Cities, California Society of Municipal Finance Offices ("CSMFO"), Coalition of Adequate School Housing, and California Redevelopment Association. We have also spoken to classes and conferences held at the University of Southern California ("US"), University of California, Los Angeles ("UCLA"), and University of California, Davis ("UC Davis"). In addition, DTA has been heavily involved in working with State legislatures in Hawaii, Illinois, New Mexico, and Washington in successfully enacting public finance legislation similar to California's CFD Act. This has involved series of presentations to separate committees and the entire legislative bodies in these states.

DTA's staff has developed presentations for a wide variety of audiences and interested parties.

This has enabled our clients to attain enough understanding to adopt financing programs for public infrastructure and services. If selected for this engagement, a DTA Vice President or above will attend public forums, workshops, Planning Commission meetings, and/or City Council meetings, as requested by the City.

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SECTION II

KEY PERSONNEL
dta
www.FinanceDTA.com

II KEY PERSONNEL
DTA has assigned personnel to this project who bring experience and technical expertise to each unique element of study. Our team organization is illustrated below. Project roles of our key team members are described below and followed by professional biographies. All personnel will be available full-time (100%) for the duration of the project.

Figure 1: Team Organization Chart
dta
www.FinanceDTA.com
David Taussig
President
(Principal-in-Charge)
Kuda Wekwete
Managing Director
(Project Manager)
Richard Ruiz, Jr.

Senior Associate
(Task Specialist!
DA has assembled a project team for the City with the breadth of experience required to provide economic development consulting services in a professional and timely manner. This project would be primarily handled out of DA's Newport Beach office. David Taussig, President, will serve as the Principal-in-Charge of DTA's team and handle primary account responsibilities for this engagement. Mr. Taussig would be assisted by Kuda Wekwete, a Managing Director at DTA, and Richard Ruiz, a Senior Associate at DTA, in addition to other support staff.

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KEY PERSONNEL
dta
www.FinanceDTA.com
Kuda Wekwete, a Managing Director at DTA, will serve as the Project Manager for the DTA team and be the City's primary point of contact throughout this engagement. Mr. Wekwete will oversee all day-to-day activities and attend all meetings. This will include scheduled meeting with City staff at which he will provide regular updates regarding progress and any problem:
hat have arisen. In addition, Mr. Wekwete will be setting up conference calls with City staff anc other interested parties whenever necessary. Не may schedule these conference calls once per Mr. Wekwete will handle the ongoing execution and completion of the entire Scope of Work and match DTA's work and deliverables with the City's needs and objectives. He will also manage the work of DTA's project team, including leading data collection efforts, directing the development of our technical model, providing senior-level analysis, reviewing progress and work products with City staff and stakeholders, presenting study findings at project meetings, and finalizing study documentation. Mr. Wekwete will be assisted in these tasks Mr. Ruiz and other support staff.

Key personnel will be available to the extent proposed, or designated by the City, for the duration of the project and no person designated as "key" to the project shall be removed or replaced without the prior written concurrence of the City. In addition, DTA is not behind schedule or past the completion date for any active projects and has a long history of delivering projects on a timely basis and adhering to agreements.

DTA has an enviable reputation for producing high-quality work in a quick and efficient manner to correspond with even the most aggressive project schedule. DTA's clients also receive high levels of personal attention from senior staff, with a Principal, Senior Vice President, or Vice President always available to meet with public agency staff and other groups.

A Team Biographies
David Taussig
President | [email protected]
Project Role - Principal-in-Charge
Mr. Taussig has over 45 years of experience in the fields of real estate finance and urban economics. His areas of expertise include municipal finance programs for infrastructure and public facilities development, fiscal and redevelopment impact analyses, and land development project feasibility studies.

Mr. Taussig has an extensive background in computerized financial analyses. Since founding DTA in 1985, Mr. Taussig has developed several state-of-the-art analytical methods and modeling approaches, in addition to directing the formation of over 1,000 public financing districts and subsequent sale of tax-exempt municipal bonds. These districts have funded public infrastructure and services for many types of residential and non-residential development and included several hundred master-planned communities built throughout California and in several other western states. Mr. Taussig's work has involved both the preparation and implementation of public financing plans and his public sector clients have included virtually every major county and city within California, the City of Laguna Niguel January 7, 2022
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KEY PERSONNEL
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stricts. He has provided similar consulting services to many of the largest land development irms in the State of California. The financing programs implemented by Mr. Taussig have ranged from land-secured CFDs to redevelopment tax increment programs and lease revenue-based Certificates of Participation. In addition, Mr. Taussig has been heavily involved Mr. Taussig has also overseen the preparation of numerous feasibility and fiscal and economic impact studies involving computerized analyses of project cash flows and/or impacts on public agencies and landowners. He has handled the preparation of over 200 fiscal impact studies utilized by public agencies to determine the impact of new development, Land Use Plans, incorporations, and annexations on a municipality. Over the past 36 years, Mr. Taussig has prepared fiscal and economic impact studies for several hundred public and private sector clients, including the Cities of Cathedral City, Fontana, Irvine, Los Angeles, Paso Robles, Tustin, Vallejo, and Vista and the Counties of Fresno, Los Angeles, Orange, Riverside, San Bernardino, and San Diego.

Prior to establishing his own firm, Mr. Taussig was the Director of Finance for Gfeller Development Company, where he handled all take-out and construction financing for the company's residential projects and infrastructure. He also prepared development project proformas that were used by prospective lenders and joint venture partners to evaluate the company's proposed projects.

Mr. Taussig was previously employed for 6 years by Mission Viejo Company ("MVC") where, as the Manager of Housing and Community Development, he was involved in the planning and financing of two planned communities encompassing over 50,000 homes. Mr. Taussig handled a substantial portion of MVC's infrastructure financing during that period. Prior to that, he worked for 5 years in the public sector as the Administrator of a Federal housing and community development program and as a Land Use Planner.

Mr. Taussig's educational background includes a master's degree in city planning from the University of California at Berkeley and B.A. in economics from Cornell University. He has attained a Series 54 license as a Principal Municipal Advisor and Series 50 license as a Municipal Advisor under regulations promulgated by the SEC and MSRB. In addition, Mr. Taussig received full certification from the American Institute of Certified Planners in 1982. He is also a Registered Investment Advisor ("RIA") and member of the ULT's National Council of Public-Private Partnerships ("NCPPP").

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KEY PERSONNEL
dta
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Kuda Wekwete
Managing Director | [email protected]
Project Role - Project Manager
Mr. Wekwete has a background in mathematical modeling and statistical analyses. Since joining DTA in 2005, Mr. Wekwete has been involved in all aspects of the formation and implementation of special districts to fund infrastructure and services, as well as the sale of over $300 million in CFD His work has involved the preparation of tax spreads and overlapping debt analyses for the formation and/or sale of bonds for over 175 special districts established throughout California. In this role, Mr. Wekwete has prepared RMAs, CFD and Engineer's Reports, and documents required for the formation of CFDs, sale of property, and annual levying of special taxes. He has also been responsible for preparing PFFPs involving CFDs and other public finance mechanisms.

Mr. Wekwete has also been actively involved in the preparation of dozens of impact fee studies, especially in the area of transportation infrastructure costing, and apportionment of these costs over various land use types based on benefit criteria. His engineering background has enabled him to assist DTA's Vice President of Engineering Services in applying a variety of apportionment methodologies to the development of fee studies and establishment of Benefit ADs for public sector clients.

In addition, Mr. Wekwete has experience working with the City of San Marcos and has prepared numerous fiscal and economic analyses for various entitlement projects.

Mr. Wekwete also has experience in the preparation of FIRs, tax increment analyses, and PFFPs and has performed due diligence services and prepared disclosure documentation for land purchasers, public agencies, and lenders.

Mr. Wekwete received his B.S. and M.S. in operations research and industrial engineering from Cornell University and Columbia University, respectively. He also holds a Series 50 license as a registered Municipal Advisor with the SEC/MSRB under rules promulgated following the Dodd-Frank Act in 2010.

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KEY PERSONNEL
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Richard Ruiz, Jr.

Senior Associate | [email protected]
Project Role - Task Specialist
Mr. Ruiz has a background in econometrics and industrial organization. ince joining DTA, he has been involved in the formation an dministration of numerous CFDs, ADs, and LLDs throughout Californi and several other states, including North Carolina, Texas, and Utah. His esponsibilities related to these projects have included the development of tax spread proforma analyses and preparation of overlapping debt analyses. In addition, while at DTA, he has participated in a variety of projects, including fiscal and economic impact studies for cities and counties throughout California, school district rezoning projects, and city/county annexation projects.

Mr. Ruiz also has extensive experience working on the preparation of DIF justification studies for cities and counties in California. His responsibilities during the impact fee justification and apportionment analysis process for each respective project include the preparation of capital improvement and public facilities needs lists, data collection, the development and modification of the DIF Report model, the production of a written report, and interactions with city and county staff and key stakeholders. Mr. Ruiz' recent work on DIF studies has included engagements for the Cities of Chino Hills, Colton, Desert Hot Springs, Fowler, Perris, and Victorville and the Counties of San Luis Obispo and Santa Barbara, among others. East coast projects include the City of Charles Town, West Virginia, Town of Queen Creek, Arizona, City of Riviera Beach, Florida, and Hillsborough County, Florida. Notably, Mr. Ruiz has worked with fire protection districts and fire departments to develop and recommend fire fee methodologies to support infrastructure and financing needs.

In addition, Mr. Ruiz has extensive experience working with the City of San Marcos since 2018 and has participated in eight (8) fiscal and economic impact studies covering a variety of projects for the City.

Prior to joining DTA, Mr. Ruiz spent 14 years with an energy economics consulting firm that focused on economic and market research studies, mergers and acquisitions analyses, market entry research strategies, and economic due diligence projects for companies seeking equity funding. He has a degree in economics from California State University at Long Beach with a concentration in public finance.

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REFERENCES
dta
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III REFERENCES
DTA has provided public finance consulting services to virtually every major city and county in the State of California. Our city clients are too numerous to list individually but include the Cities of Anaheim, Fresno, Long Beach, Los Angeles, Sacramento, San Diego, San Francisco, anc San Jose. Our county clients have included the Counties of Alameda, Butte, Contra Costa, Fresno, Imperial, Los Angeles, Madera, Marin, Orange, Placer, Riverside, Sacramento, Sar Bernardino, San Diego, San Francisco, Santa Barbara, Shasta, Sutter, Stanislaus, and Yuba. DTA has also provided public finance consulting services for over 325 school districts, water districts, and fire protection districts throughout California.

Listed immediately below are six (6) public agency references for some of DTA's recent FIR work.

We encourage you to contact these references to learn firsthand how well DTA staff meets the needs of its clients.

A City of Vista, CA
Table 1: Reference Information
Client Contact Patsy Chow
Title City Planner
Address 200 Civic Center Drive, Vista, CA 92084
Phone (760) 643-5390
E-mail Address PChow@Ci. Vista.CA.US
DTA was hired by the City of Vista in August 2013 to provide ongoing fiscal impact consulting services to the City for any future proposed annexation projects under review by the City Planning Department. DTA worked with the City to develop a standardized process for annexation projects that includes an application for annexation. The Annexation Application provides critical inputs for the FIA and an assessment of each project's impacts based on a uniform fiscal model developed and regularly updated by DTA according to current and historical budgets, legislative changes, and changes to methodologies for projecting major revenues or expenditures.

DTA has worked with the City since 2013 and prepared eight (8) FIAs for proposed annexation projects. For each project, DTA has summarized these impacts for incorporation in Staff Reports to the Planning Commission and City Council.

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REFERENCES
dta
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City of Anaheim, CA
Table 2: Reference Information
Client Contact Debbie Moreno
Title Finance Director
Address 200 South Anaheim Blvd., Suite 276, Anaheim, CA 92805 Phone (714) 765-5195
E-mail Address [email protected]
Anaheim General Plan Update, Garza Strip Annexation, Anaheim Hills Specific Plans, Platinum Triangle
DTA has prepared a series of fiscal studies for the City of Anaheim in conjunction with the City's latest General Plan update. DTA analyzed the fiscal impacts of three separate General Plan update proposals to determine the relative fiscal effects of each alternative. Once the City adopted a recommended General Plan, DTA prepared a detailed fiscal analysis of the costs and revenues associated with the recommended alternative. DTA prepared a Case Study Approach-based Fiscal Report for the proposed annexation of three large unincorporated islands into the City. Over the past 15 years, DTA has also prepared a series of studies to compare annual revenue cash flows to the City versus the costs generated by three master-planned development Specific Plans in Anaheim Hills. These studies have led to the implementation by DTA of a series of special districts to pay for many public services for these three communities. Finally, DTA also analyzed the fiscal impacts of the future development of the Platinum Triangle, which will comprise over 8,500 homes and 1.3 million square feet of non-residential development.

C City of Paso Robles, CA
Table 3: Reference Information
Client Contact Warren Frace
Title Community Development Director
Address 1000 Spring Street, Paso Robles, CA 93446
Phone (805) 237-3970
E-mail Address [email protected]
DTA is currently working with the City of Paso Robles on the formation of two new CFDs to fund public improvements in the Olson-Chandler Ranch and Beechwood Planned Communities, which include a projected 1,900 dwelling units. DTA also prepared FIAs of both projected communities to determine the sizes of Services CFDs that will supplement the City General Fund and ensure that sufficient revenues will be generated to cover all the costs of public services in both communities.

Similarly, DTA is also currently updating a Citywide Services CFD that DTA initially established in 2006 to mitigate police and fire protection services shortfalls. These revised shortfalls were determined by DTA through the preparation of an FIA that reflected the negative revenue impacts of new residential development throughout the City, both in 2006 and 2020.

In addition, DTA is preparing an update to an original AB 1600 fee justification study that our firm prepared for adoption by the City Council in 2006. DTA's 2006 engagement involved the preparation of the fee justification study and an FIA for the City. DTA prepared its original work in City of Laguna Niguel January 7, 2022
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REFERENCES
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2006 and completed updates in 2009, 2012, and 2014. We are currently working with the City on an additional update to establish new land use categories and amend facilities costs.

D City of San Marcos, CA
Table 4: Reference Information
Client Contact Joseph Farace
Title Planning Manager
Address 1 Civic Center Drive, San Marcos, CA 92069
Phone Number (760) 744-1050 x3248
E-mail Address [email protected]
Starting in 2010, DTA worked with the City of San Marcos to develop a financial model to estimate the overall net fiscal surplus or deficit to the City based on the impact of new development and extrapolate the supportable special tax levels for public safety services and certain Citywide facilities maintenance to be funded by the City's existing public safety and facilities maintenance CFDs (e.g., CFDs No. 98-01, 98-02, 2001-01, or their successors). The analysis involved a thorough review of the City's annual budget and phone interviews with key City personnel. In developing the model, DTA utilized both Per Capita and Case Study Approaches to project revenues and costs.

Since 2016, DTA has been the City's on-call fiscal and economic impact consultant for various projects requiring General Plan/Specific Plan Amendments or Zone Changes. In that time period, DTA has completed eight (8) fiscal impact studies that have been presented to and approved by the City's Planning Commission and City Council.

DTA has also served as the City's Special Tax Consultant for over 10 years. DTA provided special tax consulting services for the formations of CFD No. 2002-1 (University Commons) and CFD No. 99-1 (San Elijo Hills) and all subsequent bond issues. DTA has also provided consulting services relating to the revisions to the existing RMAs for the City's Police and Fire Protection Services CFDs (CFD No. 98-01 and CFD No. 2001-1). As all new development in the City is required to annex into CFD No. 98-02, DTA is involved in the annexation of new developments within this CFD, including the preparation of an RMA and CFD Report for each annexation. To date, there have been over 100 annexations to CFD No. 98-02.

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REFERENCES
dta
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E County of Riverside, CA
Table 5: Reference Information
Client Contact Leni Zarate
Title Special Districts Administrator
Address 3403 10th Street, Suite 400, Riverside, CA 92501 Phone Number (951) 955-3212
E-mail Address [email protected]
DTA has been hired by the County of Riverside Administrative Office to establish EIFDs for the Temecula Valley Wine Country and Salton Sea. While the plans for each of these areas may also include CFD financing and local benefit DIF programs, the initial formations have both involved EIFDs for which DTA is preparing Infrastructure Financing Plans. The County Board of Supervisors has adopted a Resolution of Intention for the Temecula Valley Wine Country EIFD, while the formation of the Salton Sea EIFD is scheduled to be initiated later this year. As is the case for all Infrastructure Financing Plans, the focus of these plans is the projection of property valuations for very large infill areas anticipating a variety of types of new development and property renovations. For example, the Wine Country EIFD projections include 437 new homes and 1,600 acres of wineries, restaurants, tasting rooms, retail stores, and vacation lodgings/hotels. This financing program is intended to support a major marketing effort by local winegrowers and will include new roads, turn-abouts, signage, and landscaping.

This second EIFD, for which DTA has already prepared a set of initial property valuations and a bonding capacity analysis, will be utilized by the County to restore portions of the Salton Sea by creating a separate recreational lake within a portion of the Salton Sea and other recreational amenities that will involve dredging and filling projects. The Salton Sea project involves hundreds of separate landowners, each with a different perception of the future uses of their properties, time frame for such development, amount of financial backing they have, etc. DTA and the County decided that the best approach has been to start small by selecting a group of landowners in the geographic area most appropriate for the first phase of new infrastructure development and subsequently creating a series of phased EIFDs and CFDs. Ultimately, utilizing 50% of the property tax increment available, the County will amass over $150 million in EIFD ond proceeds (in 2020 dollars) and an additional $28 million in pay-as-you-go funding.

Additional CFD fundina would be utilized upfront to initiate the project in combination with a series of State grants.

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REFERENCES
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F County of Los Angeles, CA
Table 6: Reference Information
Client Contact Teresa Gee Wong
Title Chief Public Finance Officer
Address 500 W. Temple St., Room 432, Los Angeles, CA 90012 Phone Number (213) 974-8359
E-mail Address [email protected]
DTA has been involved in the preparation of FIAs to enable the County of Los Angeles to determine the impacts of future development on the revenue and costs for the County. Notably, DTA just completed a comprehensive fiscal analysis and negotiations on behalf of the County with the developers of the Newhall Ranch Specific Plan, a mixed-use development spanning over 11,000 acres with approximately 25,000 residential units and 1,500 acres of commercial, business park, and mixed-use development. As part of the fiscal analysis, DTA worked with the County to evaluate and implement a CFD to fund the County's costs of providing certain services to the future Newhall Ranch development.

Additionally, DTA has been the Direct Assessment Consultant for the County's four (4) ADs and nine (9) CFDs since 1998. Currently, there are over 1,200 AD parcels and more than 7,100 CFD parcels. The County's CFDs comprise numerous master-planned communities and business parks. DTA researches and monitors all subdivision, parcel change, and building permit activity.

Given the volume of development activity that must be tracked, DTA has developed sophisticated software to process building permit and parcel change data electronically. DTA also calculates and enrolls the special taxes/assessments, answers all property owner inquiries, assists in the preparation of Continuing Disclosure Reports, amends tax bills (as needed), and segregates special taxes for newly subdivided parcels.

The scope of work for the County includes coordination with County staff to determine annual assessment budgets and special tax requirements, the calculation and enrollment of assessment installments and special tax rates, the computation of assessment and special tax payoff amounts, and the preparation of the Public Information Reports, Continuing Bond Disclosure Reports, Continuing Disclosure Reports, and responses to property owner questions. DTA's work has included the preparation of an FIA to evaluate the level of CFD special taxes that will be charged for new development within portions of the County.

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19 SECTION IV

FEE SCHEDULE
dta
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IV FEE SCHEDULE
The hours required for each project will vary depending on the complexity of the requested services. All fees for services shall be charged according to the professional services fe chedule identified in Table 7. Only actual hours worked shall be biller Time and time again, DTA has proven its ability to adhere to agreements and understand the mportance of good project management. Having completed consulting assignments for mor han 3,000 clients over the past 36 years, we have extensive experience in completing all th in-house legal counsel to ensure compliance with any applicable legal codes.

Table 7: DA's Fee Schedule
Labor Category Labor Rate
President/Managing Director $300/Hour
Senior Vice President $260/Hour
Vice President $240/Hour
Senior Manager $205/Hour
Manager $195/Hour
Senior Associate $185/Hour
Associate III $175/Hour
Associate Il $165/Hour
Associate I $150/Hour
Research Associate II $140/Hour
Research Associate I $125/Hour
Out-of-pocket and administrative expenses shall be equal to 3% of DTA's billings for labor, plus travel expenses and any outside vendor payments. All hourly rates for services will remain fixed for the full term of the agreement. On or about the first two weeks of each month during which consulting services are rendered hereunder, DTA shall present to the City an invoice covering the current consulting services performed and reimbursable expenses incurred pursuant to this Notice of Authorization. Invoices shall be paid by the City within 30 days of the date of each invoice. A 1.2% charge may be imposed monthly against accounts that are not paid within 45 days of the date of each invoice. The prevailing party in any legal action brought by one party against the other and arising out of this Consultant Agreement shall be entitled, in addition to any other rights and remedies it may have, to reimbursement for its expenses, including court costs and reasonable attorneys' fees.

City of Laguna Niguel January 7, 2022
Proposal for On-Call Economic Development Services
20 APPENDIX A
Request for Proposals (RFP)
City of Laguna Niguel
On-Call Economic Development Services

REQUIRED FORMS
• Ex Parte Communications Certificate
• Disqualification Questionnaire

EX PARTE COMMUNICATIONS

CERTIFICATION
Please indicate by signing below one of the following two statements. Only sign one statement.

January 7, 2022
Signature Date
David Taussig
Printed Name
OR
Statement Two
I certify that Consultant and Consultant's representatives have communicated after December 10, 2021 with a City Councilmember concerning the RFP for GENERAL PLAN

UPDATE - MARKET AND FISCAL STUDIES AND ON-CALL ECONOMIC DEVELOPMENT SERVICES. A copy of all such communications is attached to this form for public distribution.

Signature Date
Printed Name

DISQUALIFICATION QUESTIONNAIRE
The Consultant shall complete the following questionnaire:

Yes_ No X
if the answer is yes, explain the circumstances in the following space:

January 7, 2022
Signature Date
David Taussig
Printed Name
dia
www.FinanceDTA.com
5000 BIRCH STREET, SUITE 3000
NEWPORT BEACH, CA 92660
PHONE: (800) 969-4DTA
Public Finance
Public-Private Partnerships
Development Economics
Clean Energy Bonds
Proposal
On-Call Economic Development
Services
The Beonomies of Land Lse
EPS
Prepared for:

City of Laguna Niguel
Prepared by:

Economic & Planning Systems, Inc.

January 10, 2022
Economic & Planning Systems, Inc.
949 South Hope Street, Suite 103
Los Angeles, CA 90015-1454
213489 3838 tel
EPS #214065
Oakland
Sacramento
Denver
Los Angeles
www.epsys.com
January 10, 2022
Erica Roess, Senior Planner
Community Development Department
City of Laguna Niguel
30111 Crown Valley Parkway
Laguna Niguel, CA 92677
Subject: Proposal to Provide On-Call Economic Development Services for the City of Laguna Niguel; EPS #214065
Dear Ms. Roess:

On behalf of Economic & Planning Systems, Inc. (EPS), I am pleased to submit this proposal to provide on-call economic development consulting The Kronomies of Land Use
services for the City of Laguna Niguel (City).

Established in 1983, EPS is a real estate and land use economics consulting firm with offices in Los Angeles, Oakland, and Sacramento, California, and Denver, Colorado. EPS's consulting practice spans the full breadth of land use economics issues, including deep expertise in EPS
economic development. Our firm has provided consultant services to hundreds of public- and private-sector clients across the state and country to address critical land use and economic development issues and related policy solutions.

EPS believes that economic development efforts should be integrated with the City's overarching efforts to improve its community. Therefore, our approach to assessing economic development opportunities in the City and developing strategies to retain and attract local businesses will include extensive analysis of economic, sociodemographic, and market data, as well as a broad and holistic consideration of City goals related not only to economic development but also housing, municipal services, and quality of life. It will also be responsive to economic challenges and uncertainties, such as those exacerbated by the COVID-19 pandemic. These efforts will result in implementable and measurable actions to promote economic development in Laguna Niguel.

Our firm has extensive experience developing economic development goals and strategies for cities, counties, and regional agencies throughout Economic & Planning Systems, inc. the State of California. This includes recent regional work in Southern 949 South Hope Street, Suite 103
Los Angeles, CA 90015-1454 California preparing citywide and district-based economic development 213489 3838 tel plans for the cities of Lake Forest, Carlsbad, San Marcos, and San Jacinto.

Oakland We believe our approach and experience in economic development consulting will make our firm an asset to the City's on-call list Sacramento
Denver
Los Angeles
www.epsys.com
Erin Roess, Senior Planner
City of Laguna Niguel
January 10, 2022
As a Principal of EPS, I am authorized to represent, contractually obligate, and negotiate on behalf of the organization. My contact information is included below. Our team is enthusiastic about working for the City and is happy to address any additional questions you may have regarding our qualifications. We look forward to hearing from you.

Sincerely,
ECONOMIC & PLANNING SYSTEMS, INC. (EPS)
Ashleigh Kanat
Principal
1330 Broadway, Suite 450, Oakland, CA 94612
510) 841-9190; [email protected]
Economic & Planning Systems, Inc. (EPS) 2
On-Call Economic Development Services for City of Laguna Niguel January 10, 2022
Table of Contents

1. CONSULTANT BACKGROUND INFORMATION.

About EPS. 4
4 Economic Development Practice.

Project Team.. 5
Relevant Experience 6
...

FEE SCHEDULE ............. 9

2. FORMS. 10
APPENDIX A: Staff RESUMES........... .. 13
Economic & Planning Systems, Inc. (EPS) 3 p-ramir/em5/m//mpias//LA140001214065,Laguna Mgwe/On-CallSer/taml214085,_ptert. On-Cal Drattdbr On-Call Economic Development Services for City of Laguna Niguel January 10, 2022

1. Consultant Background Information
About EPS
EPS is a land economics consulting firm experienced in the full spectrum of services related to real estate development, the financing of public infrastructure and government services, land use and conservation planning, and government organization. EPS was founded on the principle that real estate development and land use-related public policy should be built on realistic assessment of market forces and economic trends, feasible implementation measures, and recognition of public policy objectives, including provisions for required public facilities and services.

Since 1983, EPS has provided consulting services to hundreds of public- and private-sector clients in California and throughout the United States. Clients include cities, counties, special districts, multijurisdictional authorities, property owners, developers, financial institutions, and land use attorneys. We excel in preparing concise analyses that disclose risks and impacts, support decision making, and provide solutions to real estate development and land use-related problems. Our areas of expertise include:
• Real Estate Economics Fiscal and Economic Impact Analysis • Public Finance Housing Policy
• Land Use and Transportation • Public-Private Partnership (P3) • Economic Development and Revitalization • Parks and Open Space Economics EPS's professional staff of over 35 consultants includes specialists in real estate development, land use and transportation planning, public finance, and government organization. The firm has four offices located in Los Angeles, Oakland, and Sacramento, California, and Denver, Colorado.

Economic Development Practice
EPS offers an interdisciplinary approach to local economic development that builds on our expertise in industry analysis, real estate markets, public finance, and land use planning. EPS's approach to economic development considers the holistic nature of a city's economy and its symbiotic relationship with public realm investments, appropriate housing supply, and supportive land use policies, all of which interact to support the overall quality of life of residents and vibrancy of local businesses. It is EPS's philosophy that economic development efforts should be part of overarching efforts to improve communities through the economic and social outcomes of local residents, sustainable employment and business growth, and effective municipal services.

With these guiding principles in mind, EPS's practice focuses on developing economic strategies that marry business attraction, expansion, and retention efforts with broader quality-of-life community goals and objectives. EPS's work focuses on offering a comprehensive suite of economic development strategies that include the following:
• Workforce needs of existing and potential future employers.

Economic & Planning Systems, Inc. (EPS) 4
On-Call Economic Development Services for City of Laguna Niguel January 10, 2022
• Quality-of-life elements needed to attract the desired workforce, including consideration of housing needs and policies.
• Alignment of employment opportunities with the resident labor force. • Industry specialization and opportunities related to both upstream and downstream industry linkages.
• Land use policy and development regulations that may affect the ability to attract desired types of private investment.
• Fiscal sustainability considerations.
• Broader community goals and objectives.

EPS seeks to develop concrete, implementable action plans that can inform policy priorities, guide decision-making efforts, and effect real and measurable change and improvement in communities.

Project Team
EPS will apply a team approach to this project, engaging City staff in an ongoing and collaborative manner. EPS organizes projects to bring the most relevant in-house talent to each assignment. While our staff works collaboratively, each engagement with the City will be assigned a Principal-in-Charge to provide overall direction and a Project Manager who will be responsible for project progress and implementation and available to the client on a day-to-day basis.

The following EPS staff will play a primary role in this effort. Detailed resumes for each identified staff member are provided in Appendix A.
• Ashleigh Kanat, Principal, will serve as Principal-in-Charge for the contract, overseeing EPS's engagements with the City on requested assignments. Ashleigh has more than 15 years of experience providing economic consulting services to public, private, and institutional clients throughout the western United States. She has deep expertise in economic development strategy, real estate market and financial analysis, economic and fiscal impact assessments, and land use policy. Her recent relevant work includes developing economic development strategies for the counties of San Luis Obispo County, Sonoma, and Mendocino. Ashleigh is based in EPS's Oakland office.
• Julie Cooper, Vice President and Director of EPS's Los Angeles Office, will serve as a Project Manager and Technical Analyst. Julie has over seven years of experience in land use, economic, and community development consulting, working with municipal governments and public entities to provide market analysis and policy recommendations to drive economic growth. She has worked on citywide economic development strategies throughout the country, including formulating Economic Development Elements for recent and current General Plan Updates in the cities of Lake Forest, San Jacinto, and San Marcos. Julie is based in EPS's Los Angeles office.

Economic & Planning Systems, Inc. (EPS) 5
On-Call Economic Development Services for City of Laguna Niguel January 10, 2022
• Jake Cranor, Senior Associate, will serve as a Project Manager and Technical Analyst. Jake has five years of experience consulting on issues related to land use economics, real estate development, and public finance in Southern California. He has assisted several cities in Orange County with formulating economic development and real estate market strategies rooted in robust analysis of local and regional market and economic conditions. Current relevant projects include General Plan Updates for Orange County and the City of Indian Wells and economic development strategies for the City of Hermosa Beach and Western Riverside County. Jake is based in EPS's Los Angeles office. • Jason Moody, Managing Principal, will serve as a Senior Advisor for the on-call contract.

Jason is a land use economist with over 25 years of experience. He manages and directs complex consulting assignments for cities, counties, and private sector clients throughout California. Jason has worked extensively for a variety of public- and private-sector clients in the areas of regional economics and competitiveness, development feasibility, and fiscal analysis. He regularly applies his expertise in real estate economics, public finance, and land use policy to economic development plans, commercial district strategies, and General Plan updates, often working with a variety of public, private, and community stakeholders. His recent and current relevant work includes development of a retail market strategy for Downtown Carlsbad, as well as preparing Economic Development Elements for General Plan Updates in the cities of Lake Forest, San Jacinto, San Marcos, and Sausalito. Jason is based in EPS's Oakland office.

Additional staff from EPS's Los Angeles, Oakland, and Sacramento offices will provide technical support as needed and appropriate for specific engagements with the City.

Relevant Experience
The following section includes profiles of a sample of related and relevant work completed by EPS, including project references. EPS encourages the City to contact noted references to learn more about the firm's engagements and performance.

Lake Forest General Plan Economic Development Element
The City of Lake Forest, in the area of Orange County commonly referred to as the Saddleback Valley, has matured since its incorporation is 1991, and is moving beyond large-scale tract development to maintenance, preservation, and renewal activities to improve quality of residential, business, and recreational environments. As part of a multidisciplinary team engaged to update the City's General Plan, EPS was tasked with identifying the City's economic assets and how they might be harnessed to support desired land use and fiscal outcomes. EPS's tasks included formulating a new Economic Development Element that detailed economic development goals and policies that the City will pursue to ensure a strong and resilient future for its residents and business community. The City adopted the General Plan Update in June 2020.

Project Reference:

Gayle Ackerman, Director of Community Development
City of Lake Forest
100 Civic Center Drive, Lake Forest, CA 92630
949-461-3460; [email protected]
Economic & Planning Systems, Inc. (EPS) 6
On-Call Economic Development Services for City of Laguna Niguel January 10, 2022
San Jacinto General Plan Economic Development Element
EPS is engaged as part of a multidisciplinary team to update the General Plan for the City of San Jacinto. While the City continues to see residential growth, due to its relatively affordable housing stock, it remains primarily a bedroom community. Through the General Plan process, the City hopes to undertake initiatives to grow its tax base and job opportunities, and revitalize key districts such as the City's historic downtown. As part of the Update process, EPS evaluated the City's long-term demographic, economic, and market fiscal conditions, and identified potential real estate and economic development opportunities. Drawing on this analysis and discussions with City staff, EPS subsequently prepared an Economic Development Element and a Fiscal Sustainability Element that detailed the economic development goals and policies that the City will pursue to support new development and drive local business growth.

Project Reference
Travis Randel, Planning & Community Development Director City of San Jacinto
595 S. San Jacinto Avenue, San Jacinto, CA 92583
951-654-7337; [email protected]
Carlsbad Village Downtown Retail Market Study
Carlsbad Village, the historic Downtown of Carlsbad, was performing well by conventional measures (e.g., vacancy and lease rates). However, the City and other stakeholders were concerned that its competitive position could be better articulated, and wanted to create a district identity within the broader competitive landscape while also adapting to structural changes in retail consumption and distribution.

The City retained EPS to develop a retail market strategy based on the Village's competitive position and evolving market trends. The EPS Team completed an existing conditions and opportunities study based on extensive analysis of Village's strengths and weaknesses. The EPS Team also identified emerging national trends and changing consumer preferences impacting the Village and its future prospects. Based on its analysis and research, the EPS Team crafted a set of strategies that looked to optimize the Village's development mix to respond to current and future trends, its competitive position in the region, and community needs. This included strategies that differentiate the Village from the broader city and region; identify of the kinds of development concepts that will improve its market position, and assess of how the Village can attract and retain tenants.

Project Reference:

Joe Stewart, Management Analyst
City of Carlsbad
1635 Farady Avenue, Carlsbad, CA 92008
760-602-4620; [email protected]
Economic & Planning Systems, Inc. (EPS) 7
On-Call Economic Development Services for City of Laguna Niguel January 10, 2022
Economic Development Implementation Plan for San Luis Obispo County The Economic Vitality Corporation (EVC), a non-profit economic development organization, engaged EPS to develop a Ten-Year Economic Development Implementation Plan for San Luis Obispo County and its subregions. Funded through a grant from the Economic Development Administration (EDA), the purpose of the project was to determine clear strategies and implementation actions to guide the County towards post-COVID economic recovery and resilience.

EPS collaborated with EVC staff to leverage existing economic development documents, and supplemented with additional data analysis to establish an understanding of current economic conditions. Based on identified background information, EPS synthesized the County's primary economic Strengths-Weaknesses-Opportunities-Threats (SWOT) first by the County's four distinct subregions, and then by EVC's six identified economic industry clusters. Based on these assessments, EPS developed economic vitality strategies that addressed specific geographies' and industries' most critical needs. The strategies were organized under five objectives: (1) Support Workforce Readiness and Expand Employment Opportunities; (2) Focus on Health/ Social Wellness and Livability; (3) Enhance Environmental Leadership and Resiliency; (4) Promote Fiscal and Economic Diversity and Sustainability; and (5) Build on EVC Strengths and Partnerships. A focus on how best to help the County's communities diversify and weather the current COVID crisis was also an overarching theme throughout the work. The strategies were incorporated into the ten-year Implementation Plan that delineated priorities, capacity, partners, time horizons, and evaluation metrics for each item.

Project Reference:

Loreli Cappel, Senior Project Director
Economic Vitality Corporation
805-788-2015; [email protected]
Economic & Planning Systems, Inc. (EPS) 8 ter01214055 Laura Now On-Call Services 1214065 ptert On-Cal Drat.oos On-Call Economic Development Services for City of Laguna Niguel January 10, 2022

2. Fee Schedule
EPS charges for its services on a direct cost (hourly billing rates plus direct expenses), not-to- exceed basis. For each requested engagement with the City, EPS will prepare a proposed scope of work and not-to-exceed budget with hours by task and staff, as well as any reimbursable expenses.
2022 hourly billing rates for EPS by staff position are provided below:

Managing Principal $310
Senior Principal $360
Principal $285
Executive/Senior Vice President $260
Vice President $240
Senior Technical Associate $260
Senior Associate $215
Associate $185
Research Analyst II $160
Research Analyst I $110
Production and Administrative Staff $110
Billing rates updated annually.

Economic & Planning Systems, Inc. (EPS) 9 10gr/m0//rorv///p00302412/40001214065. LaguNpual On-Cat On-Cat are On Of pratcho On-Call Economic Development Services for City of Laguna Niguel January 10, 2022

3. Forms
The following pages include EPS's completed Ex Parte Communications Certificate and Disqualification Questionnaire, as required by the City's RFP.

Economic & Planning Systems, Inc. (EPS) 10

EX PARTE COMMUNICATIONS

CERTIFICATION
Please indicate by signing below one of the following two statements. Only sign one statement.

Statement One
I certify that Consultant and Consultant's representatives have not had any communication with a City Councilmember concerning the RFP for GENERAL PLAN UPDATE - MARKET AND FISCAL STUDIES AND ON-CALL ECONOMIC DEVELOPMENT SERVICES at any time after December 10, 2021.
1/3/2022
Date
Jason Moody
Printed Name
OR
Statement Two
I certify that Consultant and Consultant's representatives have communicated after December 10, 2021 with a City Councilmember concerning the RFP for GENERAL PLAN

UPDATE - MARKET AND FISCAL STUDIES AND ON-CALL ECONOMIC DEVELOPMENT SERVICES. A copy of all such communications is attached to this form for public distribution.

Signature Date
Printed Name

DISQUALIFICATION QUESTIONNAIRE
The Consultant shall complete the following questionnaire:

Has the Consultant, any officer of the Consultant, or any employee of the Consultant Yes_ No X
If the answer is yes, explain the circumstances in the following space:
1/3/2022
Signature Date
Jason Moody
Printed Name
On-Call Economic Development Services for City of Laguna Niguel January 10, 2022
Appendix A: Staff Resumes
Economic & Planning Systems, Inc. (EPS) 13 nytae/apsysharpropoes/|12140001214055 Lague Niguel On-Call Ferton 214045 str On-Of Dratuba Ashleigh Kanat
EPS
Principal
Education ABOUT
Ashleigh Kanat joined EPS in 2007 and has significant experience preparing and Master of Public Policy,
University of California, evaluating real estate market and financial feasibility analyses, urban revitalization and Berkeley, 2004 economic development strategies, public financing and implementation plans, and economic and fiscal impact analyses. Ashleigh brings technical rigor, creativity, and Bachelor of Arts in
collaborative leadership and project management experience to her projects.

American Studies with a
concentration in Urban

SELECTED PROJECT EXPERIENCE
Studies, Smith College,
1998 Economic Development Implementation Plan for San Luis Obispo EVC Previous Employment The Economic Vitality Corporation (EVC), a non-profit economic development organization, engaged EPS to develop a Ten-Year Economic Development Assistant Vice President, Implementation Plan for San Luis Obispo County and its subregions. Funded through a New York City Economic grant from the Economic Development Administration (EDA), the purpose of the project Development Corporation
was to determine clear strategies and implementation actions to guide the County (2005-2007)
towards post-COVID economic recovery and resilience.

Senior Associate,
Rosen Consulting Group SMEDD Comprehensive Economic Development Strategy (2004-2005) The Sonoma Mendocino EDD is focused primarily on supporting the economically Assistant Planner, City of distressed communities located within the geographic boundaries of the two-county Piedmont (1998-2002) region. EPS is leading the Comprehensive Economic Development Strategy (CEDS), which is focused on recovery and resiliency to help the two-county region offset the Awards economic shock from recent disasters and the coronavirus pandemic.

California American
Planning Association Santa Cruz Wharf Economic Development Master Plan 2010—South Fremont/ The Santa Cruz Wharf is an iconic asset to the City; however, when visiting the Wharf Warm Springs today, the experience of being out in the Bay is not as prominent as it could be. EPS Revitalization Plan
studied and evaluated the business and economic development opportunities of the California American Wharf based on a review and analysis of visitor and market demographic characteristics, Planning Association and an evaluation of existing business performance. 2014—Windsor Station
Area Plan South Fremont/Warm Springs Area Reuse and Revitalization Studies Associations With the closure of the New United Motors Manufacturing Inc. (NUMMI) plant, the future Lambda Alpha of the area was uncertain. EPS prepared a baseline market analysis, drafted a paper on International the future of manufacturing in the U.S. and locally, and convened an expert panel to test transformative ideas. Based on this research, EPS defined realistic economic futures San Francisco Planning for the area and worked with planners to develop land use alternatives. and Urban Research
Association (SPUR) Mesa Transit Extension: Economic Development Considerations Urban Land Institute EPS was asked to identify economic conditions and development opportunities in Mesa, (ULI) UrbanPlan Arizona, that could be enhanced or realized as a result of the extension of transit service Volunteer from the light rail system. EPS quantified and evaluated the development opportunity sites CREW, San Francisco and determined that many of the sites would be likely to become major travel demand generators and catalysts for economic development.

Strategies and Policies to Enhance Austin's Creative Culture Working as part of a larger planning team, EPS was charged with formulating policy recommendations intended to preserve and enhance Downtown Austin's creative community and culture. These policies focused on land use, economic development, and funding and implementation strategies.

Economic & Planning Systems, Inc. 1330 Broadway, Suite 450 • Oakland, CA 94612 The Economics of Land Use 510.841.9190 • [email protected] " www.epsys.com Julie Cooper
EPS
Vice President, Director of LA Office
Education ABOUT
Master of Public Policy, Julie Cooper joined EPS's Los Angeles office in 2018, bringing professional Harris Public Policy at the experience in land use, economic, and community development consulting. She University of Chicago, 2014 has provided strategic planning services for a variety of public, private, and Certificate in Municipal institutional clients, including analysis of market and economic conditions, Finance
development feasibility and fiscal impact modeling, and policy recommendations.

Bachelor of Arts, International She also has extensive experience in stakeholder and community engagement.

Studies, University of Before joining EPS, Julie served as an Associate at Development Strategies, a St.

Chicago, 2007 Louis-based consulting firm.

Previous Employment SELECTED PROJECT AND PROFESSIONAL EXPERIENCE Associate, Development Southern California General Plan Economic Development Elements (with EPS) Strategies, Saint Louis, MO EPS is currently or has recently been engaged as part of multidisciplinary teams to (2014-2018)
update the General Plans for several cities in Southern California, including the Policy Intern, Center for cities of San Marcos, Lake Forest, and San Jacinto. Firm tasks include Neighborhood Technology, evaluating long-term demographic, economic, market, and fiscal conditions; Chicago, IL (2013) identifying real estate and economic development opportunities; and preparing Research Assistant, Energy Economic Development and a Fiscal Sustainability Elements to guide City actions Policy Institute at Chicago, in supporting and encouraging future economic growth. As Project Manager, Julie Chicago, IL (2012-2013) is responsible for coordinating EPS's work, attending meetings with staff and Director of Public Relations, stakeholders, and producing deliverables. She also acts as lead technical analyst Israel Government Tourist and contributor in formulating economic development policy recommendations.

Economic & Planning Systems, Inc. 949 South Hope Street, Suite 103 • Los Angeles, CA 90015 The Economics of Land Use 213.489.3808 • [email protected] • www.epsys.com Jake Cranor
Senior Associate
Education ABOUT
Master of Business Jake Cranor joined EPS as a Senior Associate in the firm's Los Angeles office in Administration, Georgia 2020, bringing professional experience in land use, economic development, and Institute of Technology, 2020 public finance consulting. He has provided strategic planning services for a variety Master of Urban and Regional of public, private, and institutional clients, including analysis of market and Planning, University of economic conditions, development feasibility and fiscal impact modeling, and California, Los Angeles, 2015 policy recommendations. He also has experience advising on financial sector Bachelor of Arts, Business development issues in emerging markets. Before joining EPS, Jake assisted Inspire and Management, University Brands, a multi-brand restaurant company, with their location strategy in of Glasgow, 2012 international markets.

Previous Employment SELECTED PROJECT AND PROFESSIONAL EXPERIENCE MBA Intern, Inspire Brands,
Atlanta, GA (2019-2020) Orange County General Plan Update Consultant, A2F Consulting, EPS is part of a consortium executing a General Plan Update for the County of Washington, DC (2016-2018) Orange. EPS is responsible for identifying demographic, socio-economic, and market conditions; determining the fiscal impact of various real estate products; Project Planner, Stanley R. and formulating the actions, strategies and goals for the Economic Development Hoffman Associates,
Los Angeles, CA (2014-2016) Element. Jake is serving as project manager, performing the necessary analysis and modeling, as well as report writing and coordinating deliverables.

Market Analyst, Fresh Mark,
Canton, Ohio, (2012-2013) Indian Wells General Plan Update Affiliations EPS is part of a consortium executing a General Plan Update for the City of Indian Wells. EPS is responsible for identifying demographic, socio-economic, and market American Planning
Association conditions; determining the fiscal impact of various real estate products; and formulating the actions, strategies and goals for the Economic Development Urban Land Institute Element. Jake is serving as project manager, performing the necessary analysis and modeling, as well as report writing and coordinating deliverables.

Hermosa Beach Economic Development Strategy
The City of Hermosa Beach engaged EPS to update the City's Downtown Revitalization Strategy, which EPS developed in 2014. Jake is acting as project manager and is responsible for both updating the technical analysis conducted ir he original document, as well as expanding the analysis to include citywide datapoints relevant to the formulation of a comprehensive economic development strategy for the City as a whole. Jake is also responsible for conducting interviews with key stakeholders, coordinating with City staff, and organizing deliverables.

WRCOG Economic Resiliency Strategy
The Western Riverside Coalition of Governments (WRCOG) hired EPS to develop a strategy for economic resiliency in the wake of the COVID-19 pandemic. Jake served as project manager, and was responsible for the research and analysis of economic development strategies focused on sustainability and climate change adaptation, as well compiling deliverables and presenting recommendations to WRCOG staff.

Economic & Planning Systems, Inc. 949 South Hope Street, Suite 103 - Los Angeles, CA 90015 The Economics of Land Use 213.988.7232 - [email protected] • www.epsys.com Jason Moody
EPS
Managing Principal
Education ABOUT
Master of Public Policy, A Managing Principal at EPS, Jason has worked at the firm for nearly 25 years. He University of California, has worked extensively for a variety of public- and private-sector clients in the Berkeley, 1995 areas of economic impact analysis, regional economics and competitiveness, Bachelor of Arts in development feasibility, and fiscal analysis. Jason has led the firm's practice in Economics, University of the area of reuse, revitalization, and in-fill development, focusing on the California, Santa Cruz, 1988 feasibility of individual projects as well as entire districts and corridors. He has also worked on major planning efforts, participating in numerous General, Previous Employment
Specific, and Precise plans for jurisdictions in California and elsewhere.

Budget Analyst for City of San
Francisco (1995) SELECTED PROJECT MANAGEMENT EXPERIENCE Business Analyst, Port
Authority of New York/New Carlsbad Village Revitalization Strategy Jersey (1994) EPS is providing economic analysis and strategic implementation recommendations to help the City of Carlsbad leverage the location and historic Research Analyst, Fisher
Center for Real Estate and setting of its Downtown to create a more successful mixed-use district.

Urban Economics (1993- Mission Viejo Civic Core Strategic Plan and Visioning Effort 1994)
EPS served as the lead economist on a multi-disciplinary team retained by the Federal Government City of Mission Viejo to strategically redevelop its civic and commercial core. The Reporter, States News EPS developed strategies to re-position a relatively antiquated cluster of retail Service, Washington, DC centers to better adapt to emerging trends in consumer shopping patterns. (1989-1992)
Lake Forest General Plan Update
Affiliations
Evaluated long-term economic and market conditions as well as development San Francisco Planning and
opportunities and feasibility as part of the General Plan Update for this Urban Research Association
prosperous Orange County community.

International Economic
San Jacinto General Plan Update
Development Council
Evaluated long-term economic and market conditions, analyzed development City of Oakland Economic opportunities and feasibility, and formulated economic development goals and Advisory Panel policies for General Plan Update in this Riverside County bedroom community.

Relevant Publications San Clemente General Plan Economic Analysis "Urban-Suburbia", Urban EPS evaluated the development potential for a wide range of residential, Land, October 2008. commercial, and office/industrial land uses from both a market and land capacity "Transit Joint Development" perspective to inform the San Clemente General Plan Update process. with Bruce Appleyard, Urban Sausalito General Plan Update Land, August 2007. EPS served as the lead economist for the Sausalito General Plan Update, a small "The Town and Gown," and relatively affluent coastal community located on the San Francisco Bay that Economic Development also serves as a major tourist destination.

Journal, Fall 2004.
"Spontaneous Research Half Moon Bay General Plan Update Districts," Association of Evaluated long-term economic and market conditions as well as development University Related Research portunities and feasibility as part of the General Plan Update for coast Parks conference paper. mmunity in the Bay Area with a strong tourist-based econom "Defense Industry Pacifica General Plan Update
Conversion, Base Closure
ind the California Economy, Assisted the City of Pacifica update its General Plan, focusing on how the City Fisher Center Working Paper. could further leverage its tourist, retail, and recreational assets.

Economic & Planning Systems, Inc. 1330 Broadway, Suite 450 = Oakland, CA 94612 The Economics of Land Use 510.841.9190 - [email protected] • www.epsys.com

Page 6 ends

ATTACHMENT B
Economic Planning Systems, Inc. Proposal
Proposal
On-Call Economic Development
Services
The Bronomies of land sp
EPS
Prepared for:

City of Laguna Niguel
Prepared by:

Economic & Planning Systems, Inc.

Economic & Planning Systems, Inc. January 10, 2022
949 South Hope Street, Suite 103
Los Angeles, CA 90015-1454
213 489 3838 tel
EPS #214065
Oakland
Sacramento
Denver
Los Angeles
www.epsys.com
January 10, 2022
Erica Roess, Senior Planner
Community Development Department
City of Laguna Niguel
30111 Crown Valley Parkway
Laguna Niguel, CA 92677
Subject: Proposal to Provide On-Call Economic Development Services for the City of Laguna Niguel; EPS #214065
Dear Ms. Roess:

On behalf of Economic & Planning Systems, Inc. (EPS), I am pleased to submit this proposal to provide on-call economic development consulting The tronomies of land l se
services for the City of Laguna Niguel (City).

Our firm has extensive experience developing economic development goals and strategies for cities, counties, and regional agencies throughout Economic & Planning Systems, Inc.
949 South Hope Street, Suite 103 the State of California. This includes recent regional work in Southern Los Angeles, CA 90015-1451 California preparing citywide and district-based economic development 213 489 3838 tel plans for the cities of Lake Forest, Carlsbad, San Marcos, and San Jacinto.

We believe our approach and experience in economic development Oakland consulting will make our firm an asset to the City's on-call list.

Sacramento
Denver
Los Angeles
www.epsys.com
Erin Roess, Senior Planner
City of Laguna Niguel
January 10, 2022
As a Principal of EPS, I am authorized to represent, contractually obligate, and negotiate on behalf of the organization. My contact information is included below. Our team is enthusiastic about working for the City and is happy to address any additional questions you may have regarding our qualifications. We look forward to hearing from you.

Sincerely,
ECONOMIC & PLANNING SYSTEMS, INC. (EPS)
AMAL
Ashleigh Kanat
Principal
1330 Broadway, Suite 450, Oakland, CA 94612
(510) 841-9190; [email protected]
Economic & Planning Systems, Inc. (EPS) 2
On-Call Economic Development Services for City of Laguna Niguel January 10, 2022
Table of Contents

1. ConsuLTaNt BACKGrOUnD InformaTIon. 4
About EPS 4
Economic Development Practice. 4
Project Team..... 5
Relevant Experience. 6

2. FEE SCHEDULE ............. ..9
FORMS. 10
APPENDIX A: STAFF RESUMES... ... 13
Economic & Planning Systems, Inc. (EPS) 3
On-Call Economic Development Services for City of Laguna Niguel January 10, 2022

Since 1983, EPS has provided consulting services to hundreds of public- and private-sector clients in California and throughout the United States. Clients include cities, counties, special districts, multijurisdictional authorities, property owners, developers, financial institutions, and land use attorneys. We excel in preparing concise analyses that disclose risks and impacts, support decision making, and provide solutions to real estate development and land use-related problems. Our areas of expertise include:
• Real Estate Economics • Fiscal and Economic Impact Analysis • Public Finance • Housing Policy
• Land Use and Transportation • Public-Private Partnership (P3) • Economic Development and Revitalization •Parks and Open Space Economics EPS's professional staff of over 35 consultants includes specialists in real estate development, land use and transportation planning, public finance, and government organization. The firm has four offices located in Los Angeles, Oakland, and Sacramento, California, and Denver, Colorado.

With these guiding principles in mind, EPS's practice focuses on developing economic strategies that marry business attraction, expansion, and retention efforts with broader quality-of-life community goals and objectives. EPS's work focuses on offering a comprehensive suite of • Workforce needs of existing and potential future employers.

Economic & Planning Systems, Inc. (EPS) 4 forgotten one/re/14000214061,Lau Mve/On-Call Semions)214085_pert. On-Cal Drastoner On-Call Economic Development Services for City of Laguna Niguel January 10, 2022
• Quality-of-life elements needed to attract the desired workforce, including consideration of housing needs and policies.
• Alignment of employment opportunities with the resident labor force. • Industry specialization and opportunities related to both upstream and downstream industry linkages.
. Land use policy and development regulations that may affect the ability to attract desired types of private investment.
• Fiscal sustainability considerations.
• Broader community goals and objectives.

EPS seeks to develop concrete, implementable action plans that can inform policy priorities, guide decision-making efforts, and effect real and measurable change and improvement in communities.

Additional staff from EPS's Los Angeles, Oakland, and Sacramento offices will provide technical support as needed and appropriate for specific engagements with the City.

Lake Forest General Plan Economic Development Element
The City of Lake Forest, in the area of Orange County commonly referred to as the Saddleback valley, has matured since its incorporation is 1991, and is moving beyond large-scale tract development to maintenance, preservation, and renewal activities to improve quality of residential, business, and recreational environments. As part of a multidisciplinary team engaged to update the City's General Plan, EPS was tasked with identifying the City's economic assets and how they might be harnessed to support desired land use and fiscal outcomes. EPS's tasks included formulating a new Economic Development Element that detailed economic development goals and policies that the City will pursue to ensure a strong and resilient future for its residents and business community. The City adopted the General Plan Update in June 2020.

Project Reference:

Loreli Cappel, Senior Project Director
Economic Vitality Corporation
805-788-2015; [email protected].

Economic & Planning Systems, Inc. (EPS) 8
On-Call Economic Development Services for City of Laguna Niguel January 10, 2022

Economic & Planning Systems, Inc. (EPS) mgrad24g tane hel nOl Sovfes1214065 noet On-Onl Dratt ooa On-Call Economic Development Services for City of Laguna Niguel January 10, 2022

3. Forms
The following pages include EPS's completed Ex Parte Communications Certificate and Disqualification Questionnaire, as required by the City's RFP.

Economic & Planning Systems, Inc. (EPS) 10

EX PARTE COMMUNICATIONS

CERTIFICATION
Please indicate by signing below one of the following two statements. Only sign one statement.

MARKET AND FISCAL STUDIES AND ON-CALL ECONOMIC
DEVELOPMENT SERVICES. A copy of all such communications is attached to this form for public distribution.

Signature Date
Printed Name

DISQUALIFICATION QUESTIONNAIRE
The Consultant shall complete the following questionnaire:

Yes No X
If the answer is yes, explain the circumstances in the following space:
din
1/3/2022
Signature Date
Jason Moody
Printed Name
On-Call Economic Development Services for City of Laguna Niguel January 10, 2022
Appendix A: Staff Resumes
Economic & Planning Systems, Inc. (EPS) 13
Ashleigh Kanat
EPS
Principal
Education ABOUT
Master of Public Policy, Ashleigh Kanat joined EPS in 2007 and has significant experience preparing and University of California, evaluating real estate market and financial feasibility analyses, urban revitalization and Berkeley, 2004 economic development strategies, public financing and implementation plans, and economic and fiscal impact analyses. Ashleigh brings technical rigor, creativity, and Bachelor of Arts in
collaborative leadership and project management experience to her projects.

American Studies with a
concentration in Urban

SELECTED PROJECT EXPERIENCE
Studies, Smith College,
1998 Economic Development Implementation Plan for San Luis Obispo EVC Previous Employment The Economic Vitality Corporation (EVC), a non-profit economic development organization, engaged EPS to develop a Ten-Year Economic Development Assistant Vice President, Implementation Plan for San Luis Obispo County and its subregions. Funded through a New York City Economic
grant from the Economic Development Administration (EDA), the purpose of the project Development Corporation
was to determine clear strategies and implementation actions to guide the County (2005-2007)
towards post-COVID economic recovery and resilience.

Association (SPUR) Mesa Transit Extension: Economic Development Considerations Urban Land Institute EPS was asked to identify economic conditions and development opportunities in Mesa, (ULI) UrbanPlan Arizona, that could be enhanced or realized as a result of the extension of transit service Volunteer from the light rail system. EPS quantified and evaluated the development opportunity sites CREW, San Francisco and determined that many of the sites would be likely to become major travel demand generators and catalysts for economic development.

Economic & Planning Systems, Inc. 1330 Broadway, Suite 450 • Oakland, CA 94612 The Economics of Land Use 510.841.9190 • [email protected] • www.epsys.com Julie Cooper EPS
Vice President, Director of LA Office
Education ABOUT
Master of Public Policy, Julie Cooper joined EPS's Los Angeles office in 2018, bringing professional Harris Public Policy at the experience in land use, economic, and community development consulting. She University of Chicago, 2014 has provided strategic planning services for a variety of public, private, and Certificate in Municipal
institutional clients, including analysis of market and economic conditions, Finance
development feasibility and fiscal impact modeling, and policy recommendations.

Bachelor of Arts, International She also has extensive experience in stakeholder and community engagement.

Studies, University of Before joining EPS, Julie served as an Associate at Development Strategies, a St.

Chicago, 2007 Louis-based consulting firm.

Previous Employment SELeCTED PROJECT AND PROFESSIONAL EXPERIENCE Associate, Development Southern California General Plan Economic Development Elements (with EPS) Strategies, Saint Louis, MO EPS is currently or has recently been engaged as part of multidisciplinary teams to (2014-2018)
update the General Plans for several cities in Southern California, including the Policy Intern, Center for cities of San Marcos, Lake Forest, and San Jacinto. Firm tasks include Neighborhood Technology, evaluating long-term demographic, economic, market, and fiscal conditions; Chicago, IL (2013) identifying real estate and economic development opportunities; and preparing Research Assistant, Energy Economic Development and a Fiscal Sustainability Elements to guide City actions Policy Institute at Chicago, in supporting and encouraging future economic growth. As Project Manager, Julie Chicago, IL (2012-2013) is responsible for coordinating EPS's work, attending meetings with staff and Director of Public Relations, stakeholders, and producing deliverables. She also acts as lead technical analyst Israel Government Tourist and contributor in formulating economic development policy recommendations.

Office Midwest Region,
Chicago, IL (2008-2012) Quincy Next Strategic Plan (with Development Strategies) Development Strategies was hired by the city of Quincy, Illinois, to work with city Affiliations
staff, elected officials, and a committee of engaged citizens on formulating a American Planning citywide strategic plan. The final plan included a wide range of recommended Association
initiatives for the city to pursue to catalyze population and economic growth over Urban Land Institute the next ten to fifteen years. The initiatives focused on opportunities for improving NABE Los Angeles Chapter transportation infrastructure, fostering development on the city's riverfront and in its downtown, and supporting growing industry sectors. As Project Manager, Julie Westside Urban Forum oversaw the firm's analysis of existing conditions, engagement with stakeholders Formulation of policy recommendations, and presentation of findings to the public The Town of Blacksburg, Virginia, home to Virginia Tech, was experiencing intense land use supply and cost pressures, particularly in its historic Downtown area, due Economic & Planning Systems, Inc. 949 South Hope Street, Suite 103 • Los Angeles, CA 90015 The Economics of Land Use 213.489.3808 = [email protected] " www.epsys.com Jake Cranor
EPS
Senior Associate
Education ABOUT
Master of Business Jake Cranor joined EPS as a Senior Associate in the firm's Los Angeles office in Administration, Georgia 2020, bringing professional experience in land use, economic development, and Institute of Technology, 2020 public finance consulting. He has provided strategic planning services for a variety Master of Urban and Regional of public, private, and institutional clients, including analysis of market and Planning, University of economic conditions, development feasibility and fiscal impact modeling, and California, Los Angeles, 2015 policy recommendations. He also has experience advising on financial sector Bachelor of Arts, Business development issues in emerging markets. Before joining EPS, Jake assisted Inspire and Management, University Brands, a multi-brand restaurant company, with their location strategy in of Glasgow, 2012 international markets.

Previous Employment SELECTED PROJECT AND PROFESSIONAL ExPERIENCE MBA Intern, Inspire Brands,
Atlanta, GA (2019-2020) Orange County General Plan Update Consultant, A2F Consulting, EPS is part of a consortium executing a General Plan Update for the County of Washington, DC (2016-2018) Orange. EPS is responsible for identifying demographic, socio-economic, and market conditions; determining the fiscal impact of various real estate products; Project Planner, Stanley R. and formulating the actions, strategies and goals for the Economic Development Hoffman Associates,
Los Angeles, CA (2014-2016) Element. Jake is serving as project manager, performing the necessary analysis and modeling, as well as report writing and coordinating deliverables.

Market Analyst, Fresh Mark,
Canton, Ohio, (2012-2013) Indian Wells General Plan Update Affiliations EPS is part of a consortium executing a General Plan Update for the City of Indian Wells. EPS is responsible for identifying demographic, socio-economic, and market American Planning conditions; determining the fiscal impact of various real estate products; and Association
formulating the actions, strategies and goals for the Economic Development Urban Land Institute Element. Jake is serving as project manager, performing the necessary analysis and modeling, as well as report writing and coordinating deliverables.

Hermosa Beach Economic Development Strategy
The City of Hermosa Beach engaged EPS to update the City's Downtown Revitalization Strategy, which EPS developed in 2014. Jake is acting as project nanager and is responsible for both updating the technical analysis conducted i he oriainal document, as well as expanding the analysis to include citywid datapoints relevant to the formulation of a comprehensive economic development strategy for the City as a whole. Jake is also responsible for conducting interviews with key stakeholders, coordinating with City staff, and organizing deliverables.

WRCOG Economic Resiliency Strategy
The Western Riverside Coalition of Governments (WRCOG) hired EPS to develop a adaptation, as well compiling deliverables and presenting recommendations to WRCOG staff.

Economic & Planning Systems, Inc. 949 South Hope Street, Suite 103 - Los Angeles, CA 90015 The Economics of Land Use 213.988.7232 • [email protected] = www.epsys.com Jason Moody
EPS
Managing Principal
Education ABouT
Master of Public Policy, A Managing Principal at EPS, Jason has worked at the firm for nearly 25 years. He University of California, has worked extensively for a variety of public- and private-sector clients in the Berkeley, 1995 areas of economic impact analysis, regional economics and competitiveness, Bachelor of Arts in development feasibility, and fiscal analysis. Jason has led the firm's practice in Economics, University of the area of reuse, revitalization, and in-fill development, focusing on the California, Santa Cruz, 1988 feasibility of individual projects as well as entire districts and corridors. He has Previous Employment also worked on major planning efforts, participating in numerous General, Specific, and Precise plans for jurisdictions in California and elsewhere.

Budget Analyst for City of San
Francisco 1995) SeLeCTeD PROJECT Management ExPERIENCE
Business Analyst, Port
Authority of New York/New Carlsbad Village Revitalization Strategy Jersey (1994) EPS is providing economic analysis and strategic implementation recommendations to help the City of Carlsbad leverage the location and historic Research Analyst, Fisher
Center for Real Estate and setting of its Downtown to create a more successful mixed-use district.

Urban Economics (1993- Mission Viejo Civic Core Strategic Plan and Visioning Effort 1994) EPS served as the lead economist on a multi-disciplinary team retained by the Federal Government City of Mission Viejo to strategically redevelop its civic and commercial core. The Reporter, States News EPS developed strategies to re-position a relatively antiquated cluster of retail Service, Washington, DC centers to better adapt to emerging trends in consumer shopping patterns. (1989-1992)
Lake Forest General Plan Update
Affiliations
Evaluated long-term economic and market conditions as well as development San Francisco Planning and
opportunities and feasibility as part of the General Plan Update for this Urban Research Association
prosperous Orange County community.

Journal, Fall 2004.
"Spontaneous Research Half Moon Bay General Plan Update Districts," Association of Evaluated long-term economic and market conditions as well as development University Related Research portunities and feasibility as part of the General Plan Update for coasti Parks conference paper. ammunity in the Bay Area with a strong tourist-based econom "Defense Industry Pacifica General Plan Update
Conversion, Base Closure,
and the California Economy," Assisted the City of Pacifica update its General Plan, focusing on how the City Fisher Center Working Paper. could further leverage its tourist, retail, and recreational assets.

Economic & Planning Systems, Inc. 1330 Broadway, Suite 450 • Oakland, CA 94612 The Economics of Land Use 510.841.9190 - [email protected] • www.epsys.com

Page 7 ends

ATTACHMENT C
Hoffman Strategy Group Proposal
General Plan Update -

HOFFMAN
Economic Studies RFP

STRATEGY
GROUP
On-Call Economic Development Services (3/3)
City of Laguna Niguel, CA 10 Jan 2022

HOFFMAN STRATEGY GROUP
January 10, 2022
ATTN: Erica Roess, Senior Planner, Community Development Department City of Laguna Niguel, 30111 Crown Valley Parkway, Laguna Niguel, CA 92677 Re: City of Laguna Niguel General Plan Update, Economic Studies - On-Call Economic Development Services (3/3)
This letter represents a proposal by Hoffman Strategy Group to perform the On-Call Economic Development Services component that will be used to guide the City of Laguna Niguel's General Land Use Update.

This proposal is one of three interconnected proposals, that combined represent an economic and market driven foundation for the City of Laguna Niguel to develop a comprehensive update to the City's General Plan. We believe the City of Laguna Niguel stands to benefit from retaining an experienced firm capable of delivering all three components of the Economic Studies - the Market Study, the Fiscal Study, and the On-Call Economic Development Services.

Hoffman Strategy Group are a boutique, national real estate advisory firm with expertise performing similar Economic Studies and have an intrinsic understanding of regional market dynamics driven by our experience consulting for municipalities and developers across Orange County and the rest of California. We recently completed highest-and-best use analyses in Aliso Viejo and in Murrieta, which included financial and revenue forecast; a comprehensive retail and office market analysis in Eastvale; and a comprehensive analysis and strategy to support the Innovation Center at Brentwood, CA. Additionally, one of our partners, Dan Sheridan, is based in Orange County and served as President of the Retail Division of the Irvine Company.

Collectively our team has over half a century of experience supporting local government, state, and federal agencies in evaluating Economic Development opportunities, to examine the economic impacts of land use plan updates, rezoning, civic led investment, and private development. In addition to fiscal evaluation, we also have expertise in drafting economic development strategies and development incentives to help municipalities and other governmental organization transform plans into realities.

Following many of our Market and Fiscal Studies, many municipalities have retained Hoffman Strategy Group to evaluate the economic and social impacts generated by large scale masterplans and other flagship opportunities.

Lincoln, NE Newport Beach, CA Phoenix, AZ
(402) 560-0722 (949) 677-1540 (415) 847-1770
City of Laguna Niguel - Economic Studies RFP (On-Call Economic Development Services) 10 Jan 2022 Our services have evolved along with trends in development and urban planning, and one of our core offerings focuses in supporting municipalities make smart land-use decisions. We have helped numerous municipalities across the nation with densification and land use diversification strategies to drive economic growth, improve quality of life, catalyze infill development, create high-quality jobs, and ultimately expand the tax base, even when developable lands have been exhausted.

Our project team is comprised of experienced professionals, who will work closely with the City of Laguna Niguel's Community Development team to achieve the City's goals and objectives.

Our senior staff, including partners Jerry Hoffman and Dan Sheridan, joined by subconsultant Oliver hayden, will personally execute the Scope of Work and deliverables outlined within this proposal.

We believe our extensive local experience and expertise in smart land use, market studies, economic and fiscal analyses, and economic development make our team ideally suited to prepare Economic Studies to assist the City of Laguna Niguel in its General Plan Update.

In closing, we are excited at the opportunity to assist the City of Laguna Niguel in supporting the implementation of a General Plan Update and using the plan to leverage economic development that includes growing existing businesses, attracting new ones, creating high- quality jobs, and attracting top talent, that collectively achieve a diversified tax base.

Our team is excited at the opportunity of building a long-term prosperous relationship with the City of Laguna Niguel, and we look forward to hearing from you with regards to our proposals.

Warm regards,
foye offers
Jerry Hoffman
Founder and Partner
2 HOFFMAN STRATEGY GROUP
City of Laguna Niguel - Economic Studies RFP (On-Call Economic Development Services) 10 Jan 2022

FIRM PROFILE
Hoffman Strategy Group (HSG) is a boutique, national real estate advisory firm. Founder and Partner Jerry Hoffman has over 30 years of economic and market analysis experience in mixed- use projects. Retail real estate industry veteran Dan Sheridan joined Jerry as Partner of the firm in 2017. Dan brings more than 20 years of retail real estate experience including serving as Chief Operating Officer of Centennial Real Estate, President of the Retail Properties Division for The Irvine Company, and Executive VP with General Growth Properties.

Over our collective firm experience of 85 years, we have cultivated the unique and distinct ability to dive deeply into retail, residential, and commercial market feasibility analysis, master planning, and development to identify those factors that lead to successful real estate projects and economic development initiatives. We utilize the most current and relevant technology, including mobile device data and GIS mapping, to drive an unparalleled understanding of a given project.

Our project team of five is supported by a national network of local brokers, independent subject matter experts, and GIS specialists.

FIRM CAPABILITIES
We offer a unified services platform to property owners, municipalities, developers, and investors. Over our collective firm experience of 85 years, we have cultivated the unique and distinct ability to dive deeply into the economics of retail, residential, and commercial markets, feasibility analysis across all asset types, master planning, and development.

These skill sets and experiences are an integral part of a client's acquisition, investment, development, masterplanning, leasing, and marketing teams. From identifying strategies for retrofitting enclosed malls, to attracting economic development to municipal lead investment strategies, to testing feasibility of town center format developments, we work collaboratively with stakeholders to translate sound analytics into their strategic priorities and actionable plans for real estate investment and economic development. Deliberate project design, planning, and execution supported by extensive feasibility analysis leads to more than just brick-and-mortar development of buildings - we help develop successful destinations, thriving communities, and ultimately to install a sense of place and identity to attract investment for generations to come. 3 HOFFMAN STRATEGY GROUP
City of Laguna Niguel - Economic Studies RFP (On-Call Economic Development Services) 10 Jan 2022 Hoffman Strategy Group are a trusted industry leader in Market Research, Demographic Analysis, and CRE Forecasting and have worked across nationwide on high profile projects.

Market Research
Hoffman Strategy Group are recognized as an industry leader in market studies and have contributed to the success of dozens of retail destinations across the country, including flagship projects such as National Harbor and Reston Town Center. • Retail Void Analysis Placemaking Strategies • Integration of Cellular • Expansion Strategies Wayfinding Strategies Data in Analysis Retail Tenant Attraction Parking Strategies • Custom development and retail inventories
• Economic Impact • Alternative Transport
Analysis Studies
Demographic Analysis
Hoffman Strategy Group integrates state-of-the-art technologies and data products with municipal development statistics and plans to forecast granular population growth. Building a strong foundation of demographic understanding underpins further stages of market assessment, such as testing for retail feasibility and viability of multi-family development. • Consumer Lifestyle Quantifying Consumer • Integration of Cellular Profiling Expenditures Data in Analysis
Trade Area Analysis • Custom Granular • Tourism and Worker •
• Huff Gravity Modelling Population Forecasting Spending Analysis Commercial Real Estate Forecasting
Hoffman Strategy Group offer trusted Commercial Real Estate Forecasting services across all asset categories including retail, multi-family, office, hotel, hospitality. • Site Feasibility Studies Revitalization Strategies • Sales and Revenue • Highest and Best Use Supportable Space Forecasts
Analysis Analysis • Centre Repositioning &
• Project Planning & Supply & Absorption Redevelopment
Programming Land Use Capacity • Economic Development
•
Studies
• Investment Strategies
4 HOFFMAN STRATEGY GROUP
City of Laguna Niguel - Economic Studies RFP (On-Call Economic Development Services) 10 Jan 2022

CLIENT LIST
Client List (2021)
• Ascendist Medical Group in Kansas City - Medical office expansion strategy • City of Brentwood, CA - Innovation Campus Development • ADMI, Inc - Sports Illustrated Tahoe Hospitality
• Agile Workweek Investments - JCPenney Box Redevelopment • Brixmor Property Group - Redevelopment of grocery-anchored centers in Dallas • Clearinghouse Community Development Finance, Long Beach, CA • Common and Outlier Realty - Electric Alley, co-living and remote work hub, Ogden, UT • Jasper Stone Partners - Avenue One, mixed-use development, Omaha, NE • Lendlease - Horizon Uptown planned community, Aurora, CO • McWhinney - Downtown Provo Redevelopment, Provo, UT
• McWhinney - Baseline Master Planned Community, Broomfield, Co • North American Properties - Riverton Master Planned Community, Sayreville, CA • The New Home Company - Leal mixed-use and residential development, Eastvale, CA Key Accounts (2016 to 2020)
• ValueRock Realty - Suburban Retrofit of Grocery Anchored Center, Aliso Viejo, CA • City of Murrieta, CA - Downtown Mixed-Use Development • City of Elk Grove, CA - Project Elevate Mixed-Use Development • La Vista City Center - Mixed-use suburban infill development, La Vista, NE • Brookfield Retail - Fifth & Broadway development, Nashville, TN • Chatham Park Investors - Chatham Park master planned community, Pittsboro, NC • JF Capital - Wonderblock redevelopment, Downtown Ogden, UT • The Nimitz Group and Southern Land - Mare Island Redevelopment, Vallejo, CA • Peterson Companies - Retail and mixed use at National Harbor, Fairfax Corner, RIO Washingtonian, and Downtown Silver Spring
• Princeton University and Normandy Real Estate - Residential development at The Nurseries at Princeton Forrestal Center, Princeton, NJ
• University of Chicago - Retail and Mixed-Use Development, 53rd Street Corridor • Waterstone - Rock Row mixed use development, Portland, ME 5 HOFFMAN STRATEGY GROUP
City of Laguna Niguel - Economic Studies RFP (On-Call Economic Development Services) 10 Jan 2022

PROJECT MANAGEMENT TEAM
Jerry L. Hoffman
Founder and Partner
Jerry L. Hoffman is founder and partner of Hoffman Strategy Group. For 30 years, Jerry has provided strategic advice to property owners, developers, publicly-traded REITs, private equity firms, Fortune 500 companies, public sector agencies, and non-government organizations on projects in hundreds of markets across the U.S. and internationally. He has extensive experience conducting fiscal studies, market studies, economic impact studies for private and public sector clients, and over the past decade in highest-and-best uses analysis to ensure financially viable smart land use policies.

Jerry is highly sought-after expert resource and trusted advisor with a unique economic perspective and comprehensive range of insight reaching across all areas of real estate markets. Jerry provides sales projections, site location analytics for acquisition, development, leasing, and asset management.

Jerry has extensive experience in performing Fiscal Analysis for a wide range of public sector organizations dating back to the 1990s, when Jerry began working as an economic and fiscal analyst in the Nebraska Governor's Office evaluating community and economic development initiatives. Jerry used his role as a launch point for working with municipal, state, and federal budget offices across the nation including DC-based Center on Budget and Policy Priorities, National Governor's Association, National Conference of State Legislatures, U.S. Congressional staff, and the Congressional Budget Office.

City of Laguna Niguel Economic Studies Account Participation As founder and partner of lead Hoffman Strategy Group Jerry would be key account contact, project lead, and play a key role in analytic modelling and plan development. Jerry will also be the lead on Fiscal Analysis, applying his extensive experience performing Fiscal Studies for cities, universities and colleges, and other public sector entities dating back to the 1990s.

Experience
Founder/President, Hoffman Strategy Group LLC - 2012-Present Nebraska State Education Association, Chief Lobbyist - 2006-2012 Founder/President, Just Development, Inc. - 2001-2006
University of Nebraska, Coordinator, Annenberg Challenge - 1995-2001 Nebraska Governor E. Benjamin Nelson - 1990-1995
Education
Cornell, Ithaca, NY - Certificate in Business Strategy, 2013 University of Nebraska, Lincoln, NE - Master's Degree in Urban & Regional Economics, 1993 University of Nebraska, Lincoln, NE - Bachelor of Science in Int. Finance & Regional Economics, 1989 6 HOFFMAN STRATEGY GROUP
City of Laguna Niguel - Economic Studies RFP (On-Call Economic Development Services) 10 Jan 2022 Dan Sheridan, J.D.

Partner
Daniel Sheridan is nationally recognized as a trusted advisor at the executive and corporate boardroom levels of the retail real estate industry. Prior to joining Hoffman, Sheridan served as Centennial Real Estate Company's COO where he successfully led the transition of newly acquired properties to a new operating platform. He worked to develop value creation strategies that included asset redevelopment and repositioning and coordination among key property owners, civic leaders, and community stakeholders.

Sheridan also provided managerial oversight for asset management, Human Resources, IT, and Marketing for the company.

Prior to Centennial, Sheridan served as the President of Retail Properties for Irvine Company. Joining Irvine Co. in 2011, he managed the Retail Properties' portfolio of 38 neighborhood community centers and three regional retail centers, including Fashion Island® in Newport Beach, California, Irvine Spectrum Center® in Irvine, California, and The Market Place in Irvine and Tustin, California.

Sheridan joined General Growth Properties, the country's second largest retail center owner, manager and developer, in 1998 as an attorney and served in various legal capacities, including vice president and assistant general counsel. He ultimately served as Senior Vice President of Asset Management, overseeing 34 retail properties in General Growth's Southwest Region.

Prior to General Growth, Dan practiced law in private practice for 10 years in Chicago. Dan is a member of the International Council of Shopping Centers and the Illinois State Bar.

City of Laguna Niguel Economic Studies Account Participation Dan is a resident of Newport Beach, and will play a pivotal role in project communications - while our other team members will attend milestone meetings such as Project Kick-Off and Presentation to Council, Dan will be available for interim meetings and presentations. Dan will also play an important role in all aspects of the Market Studies, Financial Analysis, and On-Call Services, supported by his extensive network of contacts with local developers and municipalities.

Experience
Principal/Partner, Hoffman Strategy Group LLC
COO, Centennial Real Estate Company
President of Retail Properties, Irvine Company
Vice President, General Growth Properties
Education
University of Michigan Law School, Ann Arbor, MI - Juris Doctorate University of Michigan, Ann Arbor, MI - Political Science with distinction 7 HOFFMAN STRATEGY GROUP
City of Laguna Niguel - Economic Studies RFP (On-Call Economic Development Services) 10 Jan 2022

SUBCONTRACTORS
Hoffman Strategy Group is joined in this submission Oliver Hayden of City Insights Consulting, a Vancouver, Canada based international urban planning and development strategist who have worked on dozens of high-profile projects across four continents, ten countries, eight US states, and four Canadian provinces.

City Insights Consulting
City Insights Consulting specialize in creating innovative, data-driven project solutions and strategies to municipalities, economic development authorities, business improvement associations, and developers to create thriving, inclusive communities, and successful destinations.

Over the past five years City Insights Consulting have been engaged on large scale Suburban Retrofit projects, including major mall redevelopments across the Middle East, complex transit- oriented development masterplanning and revitalization efforts across Canada, and Citywide retail strategies for several major North American cities.

City of Laguna Niguel Economic Studies Account Participation City Insights Consulting principal Oliver Hayden will play a key role in ArcIS and geospatial analysis to quantify existing floorspace, identify key opportunity areas, and provide site specific recommendations on development. Oliver has extensive experience participating on economic development initiatives, and recently played a key role in the City of Tucson's Comprehensive Economic Development Study, providing context and strategy for Retail and FDl investment, and will apply his experience to fuel recommendations for retaining, expanding, and recruiting desired business, as well as attract commercial, residential, and mixed-use development. 8 HOFFMAN STRATEGY GROUP
City of Laguna Niguel - Economic Studies RFP (On-Call Economic Development Services) 10 Jan 2022 Oliver Hayden
Principal, City Insights Consulting
An experienced urban planning & real estate development expert, Oliver guides developers & municipalities on how to create thriving, inclusive communities & destinations. Regarded for his diverse project experience that encompasses various asset classes & urban planning initiatives, he marries technical ability with a passion for urban design and placemaking to develop innovative project solutions. He coordinates with multidisciplinary project teams composed of architects, planners, & engineers to develop demand models, feasibility studies, masterplanning inputs, design briefs, and strategies that drive key decision- making at all stages of the development cycle.

Oliver develops insightful situational assessments using an array of tech & data-driven analytical skills such as demographic / GIS analyses, market research, and zoning & by-law review to form a foundation of understanding market conditions. He builds on this foundation with supply & demand analyses to test feasibility, reference projects, and knowledge of retail, placemaking, & urban planning best practices to inform development strategy, project positioning, and planning & policy recommendations for high profile clients, packaged into compelling, concise reports and presentations.

He brings eight years' experience advising on complex real estate projects & planning initiatives across Western Canada, North America, Asia, and the Middle East. He currently operates as an in-demand sole proprietor, working alongside key firms such as Colliers Dubai (2017 - Present), Resonance Consultancy (2018 - Present), on complicated developments including Heather Street Lands (CLC), Fraser Mills (Beedie), and Mall of the Emirates (Majid Al Futaim). Oliver graduated in Urban Geography & Planning from Leeds Metropolitan University in his native UK.

Experience
Principal, City Insights Consulting - 2015 to Present
Project Manager, Thomas Consultants (Now Deloitte) - 2013 to 2015 Planning Intern, Leeds City Council - 2012
Education
Leeds Metropolitan University, UK - Bachelors in Human Geography and Urban Planning, 2012 San Diego State University, San Diego, CA - Study Abroad Program, 2010 g

HOFFMAN STRATEGY GROUP
City of Laguna Niguel - Economic Studies RFP (On-Call Economic Development Services) 10 Jan 2022 Accounts Past Five Years
United States
• City of Tucson, AZ - Retail Strategy & Foreign Direct Investment Strategy (CEDS Strategy) • Casino Expansion, Fort Lauderdale, FL - Retail Market Study & Expansion Advisory • Casino Expansion, Philadelphia, PA - Expansion Scenario Testing (Gravity Model) • Masterplanned Development, Aspen, CO - Impact of Amenities on Housing Prices Masterplanned Development, Las Vegas, NV - Park Space on Housing Value Impact Masterplanned Development, Las Vegas, NV - Impact of Vibrant Retail on Land Value Entertainment & Dining Destination, Poconos, PA - Feasibility & Masterplanning Point Ruston, Tacoma, WA - Retail Market Study & Masterplanning Exercise • City of Yakima, WA - Market Study & Downtown Yakima Redevelopment Strategy Canada
• Downtown Strategy, City of Prince George - Stakeholder Engagement, Retail Strategy • Vancouver Island First Nation - Residential Study, Policy Review, Land Use Plan • Downtown Vancouver Business Association - COVID-19 Resilience Strategy & Reinvisioning • West End Business Improvement Association - Development of Comprehensive ArcIS Database (Retail Inventory, Development Tracker), Evaluation of Neighborhood Transportation, Assessment of Pedestrian Counter Data, Programming Recommendations • Heather Street Lands, Vancouver - Retail Market Study, Masterplanning, Districting • Surrey LRT - Economic Impact Assessment of LRT (Real Estate and Economic Productivity) • Fraser Mills, Coquitlam - Land Use Analysis, Masterplanning, District Visioning • City of Abbotsford - Commercial Market Study & OCP Revision Advisory • Township of Langley - Retail Market Study & OCP Update Advisory • Harbourside, North Vancouver - Retail Market Study & Masterplanning Advisory • Leduc-Nisku EDA - Development Strategy, Assessment of Zoning, & Attracting Retail • Edmonton Quarters District, City of Edmonton - District Redevelopment Advisory • PlanWhyte, City of Edmonton - Best Practices in Creating Vibrant Neighborhoods International
• Mall of the Emirates, Dubai, UAE - Expansion Feasibility Study Dubai Design District, Dubai, UAE - Retail Market Study, Districting, & Masterplanning • Sports City, Dubai, UAE - Market Study, Alternative Transport Plan, & Districting • Dragon Mart 1 & 2, Dubai, UAE - Expansion Strategy & Repositioning Exercise Regional Entertainment Attraction, Shanghai, PRC - Masterplanning, Districting, Strategy • Podium Mall Development, Shenzhen, PRC - Feasibility, Positioning, Integration with Transit 10 HACEMAN CTRATEGY GRAIIP
City of Laguna Niguel - Economic Studies RFP (On-Call Economic Development Services) 10 Jan 2022

EXPERIENCE RELATIVE TO CITY NEEDS
Project Elevate
Client: City of Elk Grove, CA
Location: Elk Grove, CA
Reference
Christopher Jordan, Director of Strategic
Planning & Innovation, City of Elk Grove
(916) 478-2222
[email protected]
Over the past three decades the City of Elk Grove has been one of California's fastest growing municipalities, experiencing a ten-fold increase in population between 1990 and 2020. Located 20 miles of the state capital, Sacramento, Elk Grove's rapid population and development has largely been suburban in nature.

While the City's 176,000 residents are well served by a diverse convenience offering and big box chain retailers, Elk Grove experiences strong sales leakage in certain retail categories such as comparison/mall type retail, entertainment, and dining. Elk Grove shares many parallels with the Study Area - an auto dominated landscape, lack of strong pedestrian infrastructure, weak brand identity, and proximity to a major urban center. Similarly to Laguna Niguel, the City of Elk Grove has a strong leadership who share an ambition to strengthen brand identity, attract more sustainable forms of development, promote employment and residential density, entice talent and job creation, and reduce sales leakage to surrounding communities.

In 2019 Hoffman Strategy Group was selected as part of a multidisciplinary team to participate on a comprehensive masterplanning service of a Lifestyle Shopping Center on a 20-acre parcel of City-owned property. Goals and objectives of the study include planning, design, and feasibility analysis to develop a vision and concept for the Site backed by market dynamics in the region, as well as identify how to leverage existing investments made by the City.

Hoffman Strategy Group lead feasibility testing of the revitalization project to examine not only support for various asset classes including residential, office, retail, food, dining, and entertainment, but to explore development economics in the region aimed at providing the City of Elk Grove with a foundation of knowledge and understanding of incentives required to 11 HOFFMAN STRATEGY GROUP
City of Laguna Niguel - Economic Studies RFP (On-Call Economic Development Services) 10 Jan 2022 attract potential developers to execute the vertically integrated next-generation project with retail, entertainment, offices, and apartments framed around a network of plazas and high quality public spaces.

Hoffman Strategy Group were subsequently retained by the City of Elk Grove to provide on- going economic and financial services including:
• Due Diligence
• Potential Execution Strategies to Transform Plan into Reality Cost and Benefit of Alternative Strategy and Plans
• Determining City Lands as Surplus/Exempt under State Law Evaluation of Private Sector Development Proposals
Recommending Next Steps to City Staff and Council
Downtown Highest-and-Best Use Analysis
Client: City of Murietta, CA
Location: Murietta, CA
Reference
Scott Agajanian, Deputy Director of
Development Services, City of Murrieta
(951) 304-2489
[email protected]
After being connected to I-15 in the early 1980's and subsequent incorporation in 1991, Murietta has exploded from a small ranching community to a heavily populated bedroom community. Recent census estimates put the City's population at 111,000, an almost hundred- fold increase on the 1990 count. While Murietta has experienced dramatic population growth, commercial development and job creation has lagged.

Over the past decade the City of Murietta have been taking an active approach to economic development of the City and working to improve quality of life and livability to ensure continued growth. Part of this approach includes creation of an updated land use plan to diversify zoning and entice more urban forms of development. Hoffman Strategy Group was commissioned the City of Murietta's Development Services to conduct a highest-and-best use analysis regarding City owned property to inform the Downtown Murietta Specific Plan and guide the 2020 City of Murietta General Plan Update 2035. 12 HOFFMAN STRATEGY GROUP
City of Laguna Niguel - Economic Studies RFP (On-Call Economic Development Services) 10 Jan 2022 Scope of analysis focused on the civic/institution zone per the Downtown Plan; market and financial implications for civic improvements including an expansion of City Hall and the construction of a 300-stall parking structure, public investments anticipated to catalyze private sector investment in its Downtown core.

Hoffman Strategy Group evaluated optimal approaches in funding new projects identified within the highest-and-best use land analysis to evaluate opportunities for public/private partnerships, potential funding mechanisms, and economic incentives for increasing private investments. Collectively these recommendations are intended to enable the City of Murietta to attract desired infill development and achieve their objectives of creating a mixed-use downtown core with retail, entertainment, offices, and apartment development framed around plazas, walkable streets, and high-quality public spaces.

Highest-and-Best Use Analysis
Client: ValueRock Realty Partners
Location: Aliso Viejo, CA
Reference
Patrick Cox, Managing Director and Chief
Development Off., ValueRock Realty Partners
(949) 221-1183
[email protected]
Neighbouring Aliso Viejo shares the City of Laguna Niguel's vision and desire to diversify land use and attract infill development to ensure continued growth and economic development.

Much like Laguna Niguel, Aliso Viejo has largely exhausted greenfield lands, and therefore must work to attract targeted infill development to accommodate future growth.

Over the past decade the City of Aliso Viejo have been working with private developers, stakeholders, and residents to create a vision for a more livable, walkable, and vibrant center for Aliso Viejo under the Aliso Viejo Town Center initiative, an ambitious plan that will require consensus and cooperation between 21 property owners to succeed.

Hoffman Strategy Group were retained by ValueRock Realty Partners, the project's largest stakeholder to evaluate the opportunity to redevelop Aliso Viejo Commons, a 14-acre grocery- anchored development into a mixed-use suburban retrofit project with apartment developments complete with active ground floor uses. Hoffman Strategy Group provided a comprehensive market study and conceptual site plan for the development for various asset 13 HOFFMAN STRATEGY GROUP
City of Laguna Niguel - Economic Studies RFP (On-Call Economic Development Services) 10 Jan 2022 classes, supported by a financial proforma to evaluate various redevelopment scenarios.

ValueRock Realty Partners used the findings of the analysis and conceptual site plan to pursue entitlement from the City of Aliso Viejo.

The Innovation Center, Brentwood
Client: City of Brentwood
Location: Brentwood, CA
Reference
Josh Ewen, Senior Analyst, Economic
Development, City of Brentwood, CA
(925) 418-2418
[email protected]
Bisected by a partial cloverleaf interchange and within commuting distance from San Francisco and Oakland, The Innovation Center is a keystone masterplanning project driven by the City of Brentwood designed to establish a mixed-use commercial center to entice jobs to Brentwood, create a dedicated focus point for the community, build brand identity, alleviate existing congestion, and attract new residents to the City that sits 50 miles east of San Francisco, which if successful could expediate extension of the Bay Area Rapid Transit's Yellow Line which has been accommodated into future phases of the masterplanning vision.

Hoffman Strategy Group is serving on a team assembled by Berkeley-based ELS Architecture & Urban Design to develop case study research and due diligence, conceptual design diagrams, case studies and development proxies for community engagement, and marketing collateral to set the stage for outreach to potential master developers on behalf of the city and in partnership with landowners. Hoffman Strategy Group also supported City staff in the preparation of a Fiscal Impact Study of development of the Innovation Center. 14 HOFFMAN STRATEGY GROUP
City of Laguna Niguel - Economic Studies RFP (On-Call Economic Development Services) 10 Jan 2022

WORK PROGRAM
Based on our understanding of the City of Laguna Niguel's project goals and objectives Hoffman Strategy Group propose the following scope of services.

Under a scenario where Hoffman Strategy Group is not commissioned to perform the Task A - Market Study and/or Task B - Fiscal Study Hoffman Strategy Group will liaise with City Staff and Market Study Consultant and Fiscal Study Consultant to receive a detailed debrief of the findings of previous studies, including review of the Final Report, detailed notes from previous studies, and all raw/processed data pertinent to the previous studies.

Task C - On-Call Services
Hoffman Strategy Group propose to work with both City/County on an on-call, as needed basis supported by the findings of Task A - Market Study and Task B - Fiscal Study, to provide the City with a range of Economic Development related analysis to support the City of Laguna Niguel in evaluation of economic development opportunities, assisting existing business, and developing methodologies to attract new business.

Due to the very nature of on-call, as needed services, we have kept the framework of our services in line with those contained within the RFP, and have suggested possible areas of expertise appropriate to advancing the City's General Land Use Plan as well as evaluating opportunities that may arise following its adoption. We propose to work closely and timely with City staff to deliver flexible solutions and tailored scopes of work that align with relevant goals and objectives on a case-by-case basis.

Task C1 - Assessing Economic Development Opportunities Through a Market/Fiscal Perspective
• Identifying economic development opportunities based on market and fiscal analysis. • Evaluating land economics of large-scale development/rezoning applications to explore economic impact study of key projects.

Task C2 - Developing Methodologies to Assist Existing Businesses • The City of Laguna Niguel's Land Use Plan Update will lead to far reaching implications for businesses across the City of Laguna Niguel. Hoffman Strategy Group can support the City develop methodologies to assist existing businesses and help these operators to take advantage of new opportunities created from infill development.

Task C3 - Developing Methodologies to Attract New Businesses • Hoffman Strategy Group can support the creation of targeted development incentives and equitable economic development incentives to attract new business to the City.

HOFFMAN STRATEGY GROUP|
City of Laguna Niguel - Economic Studies RFP (On-Call Economic Development Services) 10 Jan 2022 • Targeted and equitable incentives will help to attract new talent, high quality jobs, and investment to the City, helping to catalyze further growth.

Optional Add-ons and Areas of Expertise Relevant to the General Land Use Plan Update Stakeholder and Community Engagement
In order to convert the findings of the Market and Fiscal Studies into a General Land Use Plan Update, extensive Stakeholder and Community Engagement will be required to gain support from the Community. Hoffman Strategy Group are experts in Stakeholder and Community Engagement, which could include supporting the City of Laguna Niguel in Community Survey to hear on-the-ground perspectives of local residents and Focus Groups with key stakeholders to understand challenges and opportunities of development, particularly in the Opportunity Areas explored in the Market and Fiscal Studies.

Equitable General Land Use Plan Update
While the City of Laguna Niguel will naturally want to target large scale, masterplan developments, particularly in the four Opportunity Areas, the City should ensure that the General Land Use Plan Update is equitable and works for all residents and businesses in Laguna Niguel. Hoffman Strategy Group can support the City create an equitable plan that supports both large-scale development, but also ensures an even playing field for smaller developers and businesses. This could include business diversity ordinances or requiring large scale developments to set aside space for independent businesses.

Collaboration with Architectural and Planning Firms for Successful Commercial Areas Hoffman Strategy Group are experts in supporting neighborhood planning exercises and working with architects and planning firms to ensure that future plans are not only economically feasible, but also to provide inputs on successful placemaking, street design, and layouts. We have over half a century working on shopping centers, mixed-use developments, and office parks, and we understand exactly how to create successful places and destinations. While our team's expertise and skillsets vary, each of our staff have a background in retail development consulting and have worked on some of America's most beloved shopping centers and Main Streets - in short, we know how to make vibrant places.

Developing Business Attraction Strategies
Our team have worked with developers and municipalities to attract new residents, new retail (stores, restaurants, entertainment, and leisure), and offices. We can support the City of Laguna Niguel in tenant recruitment to support key redevelopment exercises.

Evaluating Development Incentives
Hoffman Strategy Group have supported many municipalities develop economic development incentives that are often necessary to catalyze private development within target neighborhood plans. We are well versed in both creating and advising on possible development incentives which could be directly financial in nature (e.g. grants tax exemptions) or expedited development applications in target development areas. 16 HOFFMAN STRATEGY GROUP
City of Laguna Niguel - Economic Studies RFP (On-Call Economic Development Services) 10 Jan 2022

DELIVERABLES
Deliverables would be defined on a case-by-case basis with City staff as part of detailed project proposal. Deliverables may include Powerpoint Slide Decks, Excel Spreadsheets, GIS Shapefiles and Word/PDF Reports.

SCHEDULE
Detailed schedules for On-Call Economic Development Services will be developed in collaboration with City of Laguna Niguel staff on a case-by-case basis. No schedule has been provided in this proposal due to the uncertain nature, scope, and depth of prospective On-Call Economic Development Services.
17 HOCEMAN CTRATEGY GROUP
City of Laguna Niguel - Economic Studies RFP (On-Call Economic Development Services) 10 Jan 2022

FEE SCHEDULE
Due to the uncertainty of scale, scope, depth, and timeline of On-Call Economic Development Services to detailed fee schedule is provided.

As these services would be provided on a case-by-case, as needed basis, we would work with City staff to develop a detailed work plan and schedule.

Hoffman Strategy Group propose a blended hourly rate of $325 per hour for services provided in 2022. Our hourly fees will increase by $15 on January 1st each year, representing an average increase of 4% per annum to 2025.

Hoffman Strategy Group would be amenable to providing the City with a discounted hourly rate for large scale projects and analysis.

Payment terms for On-Call Economic Development Services will typically be payment within 30 days of issuance of each retained service. Longer term projects would be broken up with invoices issued at previously agreed milestone dates with the City.

Expenses and disbursements for On-Call Economic Development Services would be agreed in advance with City staff.

IRI 18

HOFFMAN STRATEGY GROUP

EX PARTE COMMUNICATIONS

CERTIFICATION
Please indicate by signing below one of the following two statements. Only sign one statement.

Statement One
With a City Countlian ber onesian the FP or GENERAL, PLAN UNATE MACao AND FISCAL STUDIES AND ON-CALL ECONOMIC DEVELOPMENT SERVICES at any time after December 10, 2021.
10 January 2022
Date
Jerry Hoffman
Printed Name
OR
Statement Two
I certify that Consultant and Consultant's representatives have communicated after December 10, 2021 with a City Councilmember concerning the RFP for GENERAL PLAN

UPDATE - MARKET AND FISCAL STUDIES AND ON-CALL ECONOMIC DEVELOPMENT SERVICES. A copy of all such communications is attached to this form for public distribution.

Signature Date
Printed Name

DISQUALIFICATION QUESTIONNAIRE
The Consultant shall complete the following questionnaire:
otherwise prevented from
Yes_ No X
If the answer is yes, explain the circumstances in the following space:
10 January 2022
Signature Date
Jent Hottman
Printed Name

Page 8 ends

ATTACHMENT D
Keyser Marston Associates Proposal

KEYSER MARSTON ASSOCIATES

REQUEST FOR PROPOSALS

GENERAL PLAN UPDATE - ON-CALL

ECONOMIC DEVELOPMENT SERVICES
Prepared for:

City of Laguna Niguel
Community Development Department
City of Laguna Niguel
30111 Crown Valley Parkway
Laguna Niguel, CA 92677
Contact: Erica Roess, Senior Planner
Prepared by:

Keyser Marston Associates, Inc.

GENERAL PLAN UPDATE -ON CALL CONSULIING

TABLE OF CONTENTS
KMA BACKGROUND ...3
....3
A. Firm Description
KMA Practice Areas. ...4
I. General Real Estate Services.... .....5
II. Land Use Strategies & Value Capture.... ...6
...7
III. Asset Management
B. Project Management Team ...9
Kevin Engstrom. ...10
.. 11
Courtney Holt
Deanna Williamson ...12
C. Experience Relative to City Needs... ...13
FEE SCHEDULE. ... 20
KMA Hourly Rates ...20
Exhibit A. Ex Parte Communications Certificate (RFP Exhibit B).. ...21 Exhibit B. Disqualification Questionnaire (RFP Exhibit C)..... .23

KEYSER MARSTON ASSOCIATES, INC
January 6, 2022
Erica Roess, Senior Planner
Community Development Department
City of Laguna Niguel
30111 Crown Valle Parkway
Laguna Niguel, California 92677
Re: Request for Proposal - On-Call Economic Development Consulting for the City of Laguna Niguel
Dear Ms. Roess:

Keyser Marston Associates, Inc. (KMA) is pleased to submit this proposal to provide economic and real estate consulting services to the City of Laguna Niguel (City) in response to the request for On- Call Economic Development Consulting. Since 1973, KMA has provided a full range of real estate advisory services to public and private sector participants in real estate development. We understand the City is seeking interested consultants to provide financial and economic consulting services on an on-call basis, including, but not limited to, market and fiscal advisory services, economic development, and business attraction and retention strategies. To that end, KMA prepared a scope of services detailed in this proposal.

The Los Angeles office of KMA office will be the primary location from which services to the City of Laguna Niguel will be provided. If KMA is selected for this contract, the following officer will serve as Principal-in-Charge and is authorized to bind our firm will be Mr. Kevin Engstrom, Senior Principal.

The Principal-in-Charge will be available for the duration of the Project. We look forward to the opportunity to assist the City in the future. If you require any additional information, please do not hesitate to contact us.

Sincerely,
KEYSER MARSTON ASSOCIATES, INC., a California Corporation Kevin Engstrom, Senior Principal
Keyser Marston Associates, Inc.
500 Grand Avenue, Ste 1480
Los Angeles, CA 90071
E-mail: [email protected]
Office: 213.622.8095
Federal Tax I.D. Number: 94-2363741
KEYSER MARSTON ASSOCIATES, INC.

KMA BACKGROUND
A. Firm Description
Keyser Marston Associates, Inc. (KMA) is a boutique real estate advisory firm. Founded in 1973, the firm has served over 600 clients on more than 2,000 projects, including some of the most high-profile public/private partnerships in California. The firm's public-sector clients include nearly every major municipality in California, as well as counties, ports, special districts, universities, and former military bases. While we are best known for our role as advisors to public sector and institutional clients, we also have an extensive private sector practice, which primarily serves corporations, law firms, and landowners.

For more than 45 years, KMA has held the same commitment to clients: to provide creative pragmatic solutions to complex urban development. Our practice areas include:

Public-private real estate transactions • Public benefits and entitlements Fiscal and economic impacts • Affordable and inclusionary housing • Transit-oriented neighborhoods Economic development
We approach all our assignments from a reality-based perspective. Our objective is to provide decision-makers with sound advice supported by strong technical analysis of all economic factors that impact success, including:
• Market conditions • Community needs and benefits
• Financial investments requirements • Development issues KMA presently has 25 professional staff persons in three offices located in Los Angeles, Berkeley and San Diego. The downtown Los Angeles office, which will provide services to the City of Laguna Niguel, includes eight full-time professional staff members, and provides consulting services to a wide range of government agencies and a limited number of private sector clients in Southern California.

KMA's unique strength is the depth, continuity and availability of our principals who average more than twenty years of practical experience in working with business and government.

Their personal involvement is a key factor in the firm's ongoing success. Their knowledge and expertise bring clarity to the complexities of real estate development. It also allows them to KEYSER MARSTON ASSOCIATES, INC.
clearly speak on complex projects to senior management and at executive sessions and public meetings. KMA's principals are frequent speakers to such industry groups as the Urban Land Institute, the California League of Cities, and the California Association for Local Economic Development. They have also served on policy-advisory committees for the State Legislature and Governor on issues such as affordable housing, economic development and military base reuse.

Some unique characteristics possessed by KMA include:

KMA has over 45 years of experience assisting clients throughout the West in in real estate market and evaluation services; negotiation services; structuring public/private transactions; affordable housing services; and project implementation services.

KMA is cost effective for our clients given our ability to provide comprehensive services relating to market and financial feasibility, economic analysis, direct implementation experience and public finance without the need for additional consultants.

KMA Practice Areas
KMA provides a complete range of financial analyses and consulting services for development projects. These include market analyses, highest and best use studies, financial feasibility analyses, preparation of requests for qualifications and proposals, developer selection, and disposition negotiations including ground lease negotiations. Uniquely, KMA combines its real estate advisory services with a range of financial and economic evaluation services, projection of public revenues, fiscal impact analyses and economic analyses of alternative land use options. This integration of disciplines allows extremely cost-effective coordinated services for our clients.

The increased complexities of real estate and ground lease transactions demand a strong technical understanding of real estate, financing markets and a keen understanding of California laws that affect the disposition of public property. The firm is unique among other real estate consulting firms by possessing this combination of skills. The combined knowledge and expertise in these areas has resulted in KMA's ability to provide services which not only comply with the current policies and practices pertaining to local development but are also based on a fundamental understanding of real estate markets, valuation, and financing.

A description of KMA's advisory practices related to the City of Laguna Niguel's requested service areas is provided below:

KEYSER MARSTON ASSOCIATES, INC.

CITY OF
General Real Estate Services
As real estate economic advisors, KMA specializes in assessing the market factors affecting development conditions, evaluating the financial feasibility of proposed changes, calculating the fiscal ramifications of proposed plans, and recommending strategies that result in healthy communities. KMA's objective advice is grounded in local real estate market and economic realities which are crucial in the decision-making process.

Related service areas include:

KMA's formidable expertise in pro forma analysis has been employed by clients to evaluate the financial feasibility of a wide range of projects. Financial feasibility analysis provides clients with a clear perspective on private sector development economics for proposed projects. This service is a key factor in identifying the need for, and extent of, public investment. Land uses within our expertise include a variety of mixed-use projects; hotel; office; all forms of retail; industrial; airport-related commercial; market rate and affordable housing; automobile dealerships; entertainment-oriented sports and convention centers; and transit-oriented regional and local uses.

KMA prepares market and financial analyses that result in identifying an appropriate level of client investment in a project. We have performed market analyses to identify demand for all types of land uses including: retail, office, residential, hospitality, industrial and entertainment land uses. These analyses serve to inform clients about current market conditions as well as potential future outlook for various development types, allowing clients to plan for long-term viability. In addition to providing in-depth information about socio-economic trends and market demand, KMA will often prepare surplus/leakage analyses to identify future development opportunities as well as areas of potential over-saturation.

KMA has undertaken real estate feasibility studies for clients ranging from institutional investors, private investors, not-for-profit organizations, and numerous public agencies. While the purpose of these studies varies considerably, the essence is to identify the basic demand for the use being tested, an essential component in the decision-making process. The Los Angeles office has undertaken numerous commercial, retail and housing market opportunity assessments, and has assisted clients in the identification of immediate, mid-, and long-term redevelopment strategies. Many of these analyses have been conducted in support of specific plan activities.

KEYSER MARSTON ASSOCIATES, INC.

I. Land Use Strategies & Value Capture
KMA provides a range of land use strategy and economic development services for a variety of local jurisdictions and agencies, frequently collaborating with teams of multidisciplinary protessionals in the creation of planning documents such as Specific and General Plans.

Additionally, KMA actively advises clients on the establishment of successful public benefit zoning programs and assists in creating programs that allow for changes in use in return for offsetting community benefits.

KMA has developed extensive experience in fiscal/economic impact analysis, specifically in the assessment of revenue and cost impacts to public entities as a result of proposed development or implementation plans. KMA's analyses evaluate both annual and capital public revenues and compare them with the service cost impacts. KMA has completed a number of assignments evaluating the financial consequences of public vs. private ownership of public facilities and other infrastructure improvements.

KMA's array of services includes assessment of site-specific public revenues which can also include evaluations of population, employment, and income effects. KMA has provided site- specific revenue analyses for projects ranging from small infill developments to large catalytic redevelopment projects.

For well over a decade, KMA has been actively advising clients on the establishment of successful public benefit zoning programs. These programs provide developers with increases in density, height, floor area ratio, etc. in return for providing community benefits that mitigate the impacts created by the intensified zoning. KMA also assists clients in creating programs that allow for changes in use in return for offsetting community benefits. We understand that the key to creating a successful public benefit zoning plan is to provide sufficient balance among planning policies, the community's desires, the value to the landowner, and the impact on the development economics created by the community benefit requirements and the enhanced zoning benefits.

KMA's economic development services include identifying the optimal mix of retail, commercial and industrial uses. Our expertise in this area has been particularly effective for defense and military base conversion projects, as well as industrial use conversions. KMA advised the City of Long Beach with respect to the conversion of a 260-acre former manufacturing facility to modern commercial uses (Douglas Park) and is working with the City KEYSER MARSTON ASSOCIATES, INC.
of Los Angeles to preserve and retain its industrial economic base. KMA's services have assisted public sector clients in formulating policies that maximize future public revenue potential while maintaining an appropriate land use balance.

One of KMA's core services is developing creative, successful, public facility and infrastructure financing plans. We evaluate the feasibility and appropriateness of a full spectrum of tools and tailor a structure for each specific circumstance. Financing plans often involve layering multiple public and private sources. Tools range from developer incentives and exactions to public resources, including the newest variants of Infrastructure Financing Districts (IFD), Enhanced Infrastructure Finance Districts (EIFD's), and Infrastructure and Revitalization Financing Districts (IRFD's). KMA has structured municipal service financing plans for large residential projects, specific plan areas, and mixed-use developments. The plans often include multiple layers, including CFD special taxes, General Fund tax revenues, assessment districts, and developer exactions.

III. Asset Management
KMA has significant expertise in assisting both public and private entities to formulate asset management strategies that maximize the value of their assets. KMA works with its clients and their team to evaluate medium-term and long-term occupancy and business needs, real estate consolidation or expansion, identification of surplus properties and highest and best use analyses. For surplus properties KMA evaluates lease versus sell options and facilitates the disposition process.

Related service areas include:

KMA's disposition services include assisting clients with the preparation of developer solicitation documentation, analysis of development proposals, developer selection, participation in negotiations, and assistance with transaction structuring. If requested, KMA takes an active role in the negotiation process, a role which has led to literally hundreds of final Disposition and Development Agreements, Owner Participation Agreements and Development Agreements. KMA advises clients regarding financial structuring utilizing its expertise in the deployment of public revenue funding sources, including Mello-Roos financing, parking revenue bonds, Certificates of Participation, Section 108 loans, Brownfield Economic Development Initiative (BEDI) and other grants and loans, including the use of developer KEYSER MARSTON ASSOCIATES, INC.
advances. KMA also has unparalleled experience in the negotiation of ground leases between the public and private sectors.

KMA utilizes its knowledge and technical skills to prepare the specific analyses required by the California Government Code (Code). Code Sections 52201 and 53083 specify the reporting requirements when public agencies dispose of properties for economic development purposes or provide financial assistance to projects. KMA provides clients with a financial analysis that identifies the reuse valuation of public land holdings and/or costs and benefits associated with financial assistance. KMA then prepares a written analysis that meets the requirements of Code Sections 52201 and 53083 and is frequently utilized in support of presentations to executive boards and City Councils.

KMA has long been a pioneer in structuring creative P3s, specializing in the evaluation and negotiation of transactions that achieve the goals and objectives of both the public sector and the private development partner. We strive to create successful P3s that will ultimately enhance communities and provide public benefits, take advantage of public financing opportunities, provide a fair return for publicly owned properties, capitalize on the value that the private sector can offer to the transaction, and be financially feasible. Our real-world experience enables us to provide a variety of services related to P3s, including: Public Benefit Analyses, Transit-Oriented Developments, Market Feasibility Analyses, Developer Selection, Public Private Financing Plans, Financial Feasibility Analyses, Business Term Negotiations, and Ground Lease Negotiations.

KMA assists clients in structuring Development Agreements for multi-phased projects and projects with protracted development schedules. In these cases, KMA evaluates the fiscal benefits anticipated to be generated by the proposed project and assists the client in structuring revenue capture payments that are triggered if the project is not developed within the agreed upon time period.

KMA assists clients in the evaluation and selection of developers for a range of projects, including affordable housing projects. The evaluation typically includes a thorough review of the developer's prior experience and that of the development team, its financial strength and property management expertise.

KEYSER MARSTON ASSOCIATES, INC.

TTY OF LI NIGUEL GENERAL PLAN UPDATE - ON-CALL CONSULTING itigation Support
KMA is able to provide its clients with professional valuation and litigation support services.

These services include expert witness testimony on a variety of matters involving both redevelopment issues and professional opinions regarding real estate disposition strategies.

B. Project Management Team
The Project Manager for this assignment will be Kevin Engstrom, a Principal in KMA's Los Angeles Office. An organization chart for the KMA Los Angeles office is below, and the qualifications and work experience for the key personnel who will be involved in this project are on the following pages.

Kathleen Head
James Rabe Kevin Engstrom Tim Bretz Julie Romey Greg Soo Hoo Courtney Holt
Deanna
Williamson

KEYSER MARSTON ASSOCIATES, INC
Kevin Engstrom | Senior Principal, Los Angeles Office
Kevin Engstrom is a Disposition Consulting
Senior Principal in
the Los Angeles office During his tenure at Keyser Marston, Mr. of Keyser Marston Engstrom has conducted a number of market and Associates, Inc. For feasibility studies for cities throughout California. 20 years he has For these analyses Mr. Engstrom assessed current provided public and market conditions; projected future demand for private clients with residential, retail, office, industrial and hotel real estate and development; tested the financial feasibility of financial expertise. prototypical projects; prepared fiscal impact projections; and created implementation strategies.

Projects have included general plan updates,
Key Role specific plans, master plans, corridor studies, economic development strategies and highest and
Mr. Engstrom has provided public and private best use analyses. These studies have occurred clients with real estate and financial expertise, throughout Orange, Los Angeles, Riverside, San including: market and financial feasibility studies, Bernardino, Ventura and Fresno counties. fiscal impact analyses, economic revitalization
consulting, financial modeling, developer selection Market and Financial Services for Hotel Projects and disposition consulting.

Mr. Engstrom has provided consulting services
Specific Areas of Expertise for over 75 hotel projects throughout California, including the Olympic North Hotels, Beverly
Market and Feasibility Studies Hills Montage, Huntington Beach Grand Hyatt, Anaheim Doubletree and the Glendale Embassy
During his tenure at Keyser Marston, Mr. Suites. The analyses include, market assessments, Engstrom has conducted a number of market and financial feasibility analyses, public revenue feasibility studies for cities throughout California. projections, reviewing EB-5 financing strategies For these analyses Mr. Engstrom assessed current and developing financial assistance programs. market conditions; projected future demand for
residential, retail, office, industrial and hotel Professional Credentials development; tested the financial feasibility of
prototypical projects; prepared fiscal impact For over five years, Mr. Engstrom instructed projections; and created implementation strategies. the Basic Pro and Advanced Pro Forma Class at Projects have included general plan updates, the CRA's Redevelopment Institute in Southern specific plans, master plans, corridor studies, California. In addition, he has taught a Real Estate economic development strategies and highest and Finance and Development Pro Forma class at best use analyses. These studies have occurred the American Planning Association - California throughout Orange, Los Angeles, Riverside, San Chapter Annual Conference. Mr. Engstrom has Bernardino, Ventura and Fresno counties. also served as an instructor at California State University Fullerton in the Geography department.

Mr. Engstrom earned his master of arts from the
University of Arizona and his bachelor of arts from
Villanova University.

Courtney Holt | Senior Associate, Los Angeles Office
Courtney Holt is a Market & Demographic Studies
Senior Associate in
the Los Angeles office Ms. Holt has participated in preparing market of Keyser Marston demand analyses, economic studies, and Associates, Inc. She demographic profiles for public sector clients joined KMA in 2017 around the Southern California region, including with a background in the cities of Long Beach, Los Angeles, Irvine, asset management, Anaheim, San Bernardino, and Los Angeles economic and market County. Several of these economic and demand analysis, and land use analyses have been used in the preparation of planning. General Plan Updates, Inclusionary Analyses, and Affordable Housing Action Plans.

Key Role
Professional Credentials
Ms. Holt's work at KMA focuses on affordable
housing and nexus analyses, affordable housing Ms. Holt holds a Master of Planning degree and compliance with local, state and federal Real Estate Development certificate from the programs, market and demographic studies, and University of Southern California, and a Bachelor inclusionary housing agreements for public of Arts degree in International Studies from the sector clients.

University of Washington. While pursuing her
Planning degree, Ms. Holt drafted a Community
Specific Areas of Expertise Resilience Plan along with policy proposals for the 7th Ward of the City of New Orleans,
Affordable Housing Strategies participated in the creation of an economic development plan and zoning recommendations
Ms. Holt has assisted in the analysis of numerous to foster greater economic growth in South Los affordable housing projects in both Los Angeles Angeles, and prepared market and pro forma and Orange County. Past projects have included analyses for mixed-use projects throughout the the physical and financial assessment of public greater Los Angeles region. housing developments in the City of Los Angeles,
monitoring and compliance review, including the She is currently a member of the American review of financial pro formas for affordable Planning Association (APA) and the Young housing projects throughout Los Angeles Professionals Group at the Urban Land Institute County, and an analysis of rent-stabilized ULI, and previously served on ULT's Transit- housing and recommendations for affordable Oriented Development Committee. housing preservation in the City of Santa Monica.

Deanna Williamson | Analyst, Los Angeles Office
Deanna Williamson is an
Professional Credentials
Analyst in the Los Angeles
office of Keyser Marston Ms. Williamson holds a Master of Public Associates, Inc. (KMA). She
joined KMA in 2021 with a Administration degree and is in the process of 15+ year background as a completing her Real Estate Development certificate from the University of Southern
contracts and real estate
paralegal. California. She obtained a Bachelor of Arts degree in Urban Affairs and Non-Profit Organizational
Prior to joining KMA, Management from Cleveland State University as Deanna worked for many well as an Associate of Arts degree in Paralegal years as a real estate Studies.
acquisition and construction
defect paralegal. She also has She is a member of California Association for experience in property management and loan Land mite lopment (CALED) and the Urban processing.

Key Role
Ms. Williamson's work at KMA focuses on
affordable housing transactions, market and
demographic studies, inclusionary housing studies
and agreements for public sector clients.

Specific Areas of Expertise
Affordable Housing Strategies
Ms. Williamson has assisted in the analysis of
Numerous affordable housing projects and studies in
Los Angeles and Orange County.

Past projects have included the physical and
financial assessment of permanent supportive
housing developments in the City of Los Angeles,
affordable housing monitoring and compliance
reviews, and assisting in the analysis of financial
proformas.

Market Studies
Ms. Williamson has participated in preparing market
demand analyses, economic studies, and
demographic profiles for public sector clients around
the Southern California region, including the cities of Long Beach, Irvine, Anaheim, Los Angeles, and San
Bernardino Counties.

GENERAL P IN UPDATE -ON-CALL CONSULTING
C. Experience Relative to City Needs
KMA has extensive experience providing on-call economic and financial consulting in the greater Los Angeles region for a variety of cities and public agencies. Examples of KMA's long standing relationships with clients for whom we have provided these services are presented on the following pages.

KEYSER MARSTON ASSOCIATES, INC.

TEBEL GENERAL PLAN UPDATE- ON CALL CONSULING

CITY OF ANAHEIM AND SUCCESSOR AGENCY TO THE ANAHEIM REDEVELOPMENT AGENCY On Call Genera Services
X P3 X Affordable Housing X Asset Management * Public Finance X Value Capture & X Infrastructure Finance X Land Use Strategies Public Benefits
Description: KMA has provided ongoing advisory services to the City since the 1970's for a variety of real estate and capital improvement projects, as well as economic and affordable housing consulting for former redevelopment agency projects.

Services to the City include market evaluation and financial feasibility analyses for a variety of land uses. Over the past three years KMA evaluated market opportunities for the Beach Boulevard, Anaheim Boulevard and Harbor Boulevard Corridors. The analyses included a review of residential, office, retail and hotel market conditions, identifying the type of developments best suited for the area given immediate and long-term demand. KMA then prepared a series of development programs for the Corridors that included a mix of commercial and residential prototypes, and KMA then evaluated the potential development feasibility of the projects at varying levels of development intensity. The analysis identified the density levels required to effectuate the development and redevelopment of catalytic sites along the Corridors.

A small sample of additional recent projects in which KMA assisted the City include the preparation of a community based specific plan for the West Anaheim area, the Gardenwalk, JW Marriott Hotel, the Anaheim Doubletree Hotel, the Packing House Redevelopment Project, Downtown Anaheim and the ARTIC station. For these projects, KMA reviewed the projected development costs, operating costs, evaluated the operating parameters and assisted the City throughout the negotiation process for the subject properties. KMA acted as the principal real estate advisor to City, helping to structure public-private partnerships which included providing financial assistance to the projects.

KMA has also served as Fiscal Consultant for redevelopment bond financings totaling nearly $6.3 billion and has participated in Successor Agency re- financings totaling $2.5 billion to-date, including the 2018 refunding bonds for the Anaheim Successor Agency.

Contract Timeline: Ongoing
KMA Personnel: Kevin Engstrom, Jim Rabe, Julie Romey
Project Budget: Project specific
Contact: Sergio Ramirez
Director, Economic Development Department
City of Anaheim
201 South Anaheim Blvd, Suite 1003
Anaheim, CA 92805
714-765-4627
[email protected]
KEYSER MARSTON ASSOCIATES, INC.

CITY OF LAGUNA NIGUEL GENERAL PLAN UPDATE - ON CALL CONSULTING

CITY OF LONG BEACH
Economic Services for Entertainment, housing & Commercial Projects X P3 X Affordable Housing * Asset Management X Public Finance X Value Capture & X Infrastructure Finance X Land Use Strategies Public Benefits
Description: KMA provides ongoing assistance to the City on a variety of real estate projects ranging from large scale retail entertainment projects, repositioning of retail centers, industrial and marina ground leases and hotels. KMA served as the real estate member of the negotiating team for the development of the Pike retail project at Queensway Bay. The Pike was developed by Oliver McMillan and Developer Diversified Realty. The development is on a State Tidelands lease and development assistance was provided through a public financing of the parking structure.

KMA has completed numerous market studies in the City including a recent evaluation the West Gateway site located adjacent to downtown. The analysis evaluated the market potential for apartments, condominiums, retail and office development. Working with the City, the findings of the KMA analyses were utilized to structure subsidy programs to promote project feasibility. The City also has a large holding of leased properties in the Tidelands, Alamitos Bay, around Long Beach Airport and at other locations in the City. KMA works with the Economic & Property Development Department to evaluate the leases, participate in the rent renegotiation process and evaluate lease extension requests. Projects are as diverse as office building complexes, industrial buildings, flight operation buildings, yacht clubs, marine service yards as well as retail, restaurant and hotel projects (e.g. Breakers Hotel, American Life Hotel). KMA has assisted the City evaluating the financial feasibility of numerous hotel projects, including a review of market projections, development costs, operating parameters, fiscal projections and feasibility gaps.

Contract Timeline: Ongoing
KMA Personnel: Kevin Engstrom, Jim Rabe, Courtney Holt
Project Budget: Project specific
Contact: Mary Torres
Real Estate Development Bureau Manager
City of Long Beach
411 W. Ocean Blvd
Long Beach, CA 90802
562-570-6846
[email protected]
KEYSER MARSTON ASSOCIATES, INC.

CITY OF DA GUI NIGUEL GENERAL PLAN UPDATE -ON-CALL CONSULTING

CITY OF MOORPARK
Retail, Office, Industrial ond Hotel Market Analyses
• P3 X Affordable Housing • Asset Management • Public Finance X Value Capture & • Infrastructure Finance I Land Use Strategies Public Benefits
Description: KMA prepared a market analysis estimating the magnitude of the existing commercial development in the City and summarizing its current and future market conditions. The analysis estimated current and future demand for retail, office, industrial and hotel development. KMA evaluated the socio- economic characteristics of the three, five and ten-mile market area, City and Ventura County (County), prepared a summary of existing employment and businesses in the community and the market area, and conducted an inventory study to evaluate the location, quality and scope of commercial development in the City. For the various land uses, KMA researched productivity levels, rents, vacancy levels, data from brokerage houses, contacted brokers and summarized data from public and private sources.

Based on this research, KMA identified the type of development best suited for the City's opportunities sites, including its historic downtown (High Street).

A key finding of the analysis was the overabundance of retail development in the City, causing many centers to have high vacancy rates. The KMA analysis identified alternative development opportunities for the commercial centers exhibiting the greatest issues. Based on these findings, KMA has worked with the City evaluating the financial feasibility of redevelopment projects on key thoroughfares and in the historic downtown.

Contract Timeline: 2015 - Present
KMA Personnel: Kevin Engstrom, Jim Rabe, Courtney Holt
Project Budget: $7,500 - $40,000
Contact: Troy Brown
City Manager
City of Moorpark
799 Moorpark Ave
Moorpark, CA 93021
805-517-6212
[email protected]

KEYSER MARSTON ASSOCIATES, INC

CITY OF LAGUNA NIGUEL GENERAL PLAN UPDATE -ON-CALL CONSULTING

CITY OF LOS ANGELES
Ofice of the Chie Legislative And
X P3 • Affordable Housing X Asset Management X Public Finance X Value Capture & • Infrastructure Finance Land Use Strategies Public Benefits
Description: KMA's role includes pro forma and feasibility analyses, public financing strategy analyses, and development agreement negotiations and documentation. KMA has performed public benefit analyses for a number of hotel and mixed-use projects located near the Convention Center and in LA Live. These projects include the Wilshire Grand, the Marriott Courtyard, the Residence Inn, the Metropolis mixed-use project, the Cambria Hotel, the JW Marriott expansion, the proposed Angel's Landing mixed-use project and others. For each proposed development, KMA performed an economic feasibility analysis; evaluated the need for assistance; prepared a fiscal analysis projecting incremental City revenues including property tax, sales tax, transient occupancy tax, business license tax, utility tax, and parking tax; Contract Timeline:

KMA Personnel: Kevin Engstrom, Jim Rabe
Project Budget: Project specific
Contact: John Wickham
Office of the Chief Legislative Analyst
200 North Spring Street
Room 255, City Hall
Los Angeles, CA 90012
213-473-5738
[email protected]
KEYSER MARSTON ASSOCIATES, INC.

CITY OF LAGUNA NIGUEL CENERAL PLAN UPDATE TING

CITY OF BREA
On-Call General Services
IX P3 X Affordable Housing * Asset Management X Public Finance * Value Capture & X Infrastructure Finance X Land Use Strategies Public Benefits
Description: KMA has been the City's economic consultant for over a decade. During this period, KMA has assisted with a wide range of projects including regional serving retail centers, community serving shopping centers, large-scale mixed- use projects, affordable and market rate residential projects, office projects, golf courses, institutional land uses and a myriad of other analyses. For the City and Agency, KMA has assisted with negotiation support, prepared market studies, conducted proforma analyses, projected fiscal revenues, prepared economic benefits analyses, identified funding sources, assisted with the City's General Plan Update, including preparation of a citywide market study, and performed other economic and financial services.

Recent projects include feasibility and economic analyses for the Birch Hills Golf Course, and the Brea Mall, and the Brea Marketplace. KMA also worked with the City on the conceptualization and implementation of the Birch Street Downtown Brea mixed-use retail, residential and entertainment project, including 160,000 square feet of retail and restaurant space developed in an infill, pedestrian environment. In 2021, KMA assisted the City with a review of a proposed Residence Inn Hotel, evaluating project feasibility. Another project during 2021 included a fiscal analysis of City general fund revenue and expenses for a proposed 1,100-unit residential project that would be included in an annexation of current County owned land.

Contract Timeline: Ongoing
KMA Personnel: Kevin Engstrom, Jim Rabe, Julie Romey, Kathe Head, Tim Bretz, Greg SooHoo Project Budget: Project specific
Contact: Cindy Russell
Administrative Services Director
[email protected]
One Civic Center Circle
Brea, CA 92621-5758
714-671-4418
[email protected]
KEYSER MARSTON ASSOCIATES, INC.

OF LAGUNA NIGUEI DED ALTE SUMILING

SAN BERNARDINO COUNTY
Redl Estate & Affordable Housing Analyses
• P3 X Affordable Housing X Asset Management X Public Finance • Value Capture & • Infrastructure Finance X Land Use Strategies Public Benefits
Description: KMA has been the County's affordable housing and real estate consultant for over five years. During this period, KMA has assisted the County with affordable housing projects that include a mix of new construction, acquisition/rehabilitation, and work-out strategies for existing projects experiencing operational difficulties. KMA conducts detailed pro forma analyses, advises on recommended deal terms and structuring, and provides negotiating support to County staff. KMA also provides real estate support for proposed industrial projects.

KMA assisted the County of San Bernardino in evaluating the financial gaps associated with the multi-phase Bloomington multigenerational housing and public library mixed use project being developed on a County-owned site.

Phase I of the project consisted of 72 senior-citizen apartment units, 35 family artment units, and a 6,600 square toot public library. Phase 1 also include I permanent supportive housing (PSH) units. Phase II consisted of & affordable family apartments. KMA is currently assisting the County with the financial analysis and structuring of Phase IlI, which will include 98 affordable units including 20 PSH units. Phase Ill also includes the development of a public park adjacent to the Site.

KMA analyzes projects that are financed with 9% Low Income Housing Tax Credits and conventional financing. In addition, the County provided NSP1 and NSP 3 funds, tax-exempt bonds that were secured by property tax increment housing set-aside funds, MHSA funds: and a contribution of water line impact fees. KMA assists in the negotiations process, quantifies the warranted local assistance to the project, and prepares the public reports required by California Health and Safety Code Section 33433.

Contract Timeline: Ongoing
KMA Personnel: Tim Bretz, Kathe Head, Jim Rabe
Project Budget: Project specific; Average $64,900 per year of contract Contact: Dena Fuentes
Deputy Executive Officer, Community Development & Housing San Bernardino County
385 N. Arrowhead Ave, 3rd Floor
San Bernardino, CA 92415
909-387-4411
[email protected]
KEYSER MARSTON ASSOCIATES, INC.

FEE SCHEDULE
interface with the City and developers, and other salient factors.

KMA Hourly Rates
CHAIRMAN, PRESIDENT, MANAGING PRINCIPALS* $290.00
SENIOR PRINCIPALS* $280.00
PRINCIPALS* $260.00
MANAGERS* $235.00
SENIOR ASSOCIATES $195.50
ASSOCIATES $175.50
SENIOR ANALYSTS $160.00
ANALYSTS $140.00
TECHNICAL STAFF $100.00
ADMINISTRATIVE STAFF $85.00
Directly related job expenses not included in the above rates are: auto mileage, parking, air fares, hotels and motels, meals, car rentals, taxies, telephone calls, delivery, electronic data processing, graphics and printing. Directly related job expenses will be billed at 110% of cost.

Monthly billings for staff time and expenses incurred during the period will be payable within thirty (30) days of invoice date.
* Rates for individuals in these categories will be increased by 50% for time spent in court testimony.

KEYSER MARSTON ASSOCIATES, INC.

EXHIBIT A
Ex Parte Communications Exhibit
TREP' Exhibit BI

EX PARTE COMMUNICATIONS

CERTIFICATION
Please indicate by signing below one of the following two statements. Only sign one statement.

I certify that Consultant and Consultant's representatives have not had any communication with a City Councilmember concerning the RFP for GENERAL PLAN UPDATE - MARKET AND FISCAL STUDIES AND ON-CALL ECONOMIC DEVELOPMENT SERVICES at any time after December 10, 2021.
1/5/2022
Signature Date
Kevin Engstrom
Printed Name
OR
Statement Two
I certify that Consultant and Consultant's representatives have communicated after December 10, 2021 with a City Councilmember concerning the RFP for GENERAL PLAN UPDATE - MARKET AND FISCAL STUDIES ĂND ON-CALL ECONOMIC DEVELOPMENT SERVICES. A copy of all such communications is attached to this form for public distribution.

Signature Date
Printed Name

EXHIBIT B
Disqualification Questionnaire
(RFP Exhibiti CI

DISQUALIFICATION QUESTIONNAIRE
The Consultant shall complete the following questionnaire:
government project because of a violation of law or safety regulation? Yes_ No _X_
If the answer is yes, explain the circumstances in the following space:
1/5/2022
Signature Date
Kevin Engstrom
Printed Name

Page 9 ends

ATTACHMENT E
Kosmont and Associates, Inc. Proposal
Prepared For

CITY OF LAGUNA NIGUEL
January 10, 2022
PROPOSAL FOR:

ON-CALL ECONOMIC

DEVELOPMENT SERVICES

LAGUNA NIGUEL CITY HA
GAS
Photo Credit: www.cityoflagunaniguel.org
kosmont Prepared By
companies
since 1986 Kosmont Companies
1601 N. Sepulveda Blvd. #382
Manhattan Beach, CA 90266
(424) 297-1070

CITY OF LAGUNA NIGUEL
TABLE OF CONTENTS On-Call Economic Development Services SECTION 1. TRANSMITTAL LETTER PAGE 1 - 2
SECTION 2. CONSULTANT BACKGROUND INFORMATION PAGE 3 - 26 SECTION 3. IS NOT REQUIRED FOR THIS SUBMITTAL N/A
SECTION 4. [ FEE SCHEDULE PAGE 27
SECTIONS 5 - 6. EX PARTE COMMUNICATION CERTIFICATE AND
DISQUALIFICATION QUESTIONNAIRE PAGE 28 - 29
Photo Credit: www.cityoflagunaniguel.org

KOSMONT COMPANIES
k 1601 N. Sepulveda Blvd., #382 | Manhattan Beach, CA 90266 | 424.297.1070 www.kosmont.com
kosmont
companies
Section 1. Transmittal Letter
kosmont
companies
since 1986
January 10, 2022
City of Laguna Niguel
ATTN: Erica Roess, Senior Planner
Community Development Department
30111 Crown Valley Parkway
Laguna Niguel, CA 92677
Re. Request for Proposals for On-Call Economic Development Services Dear Ms. Roess and City Staff:

Kosmont & Associates, Inc., doing business as Kosmont Companies ("Kosmont" or "Consultant") is pleased to present this proposal to the City of Laguna Niguel ("City" or "Client") for On-Call Economic Development Services ("Econ Dev Services").

Kosmont, a certified Minority Business Enterprise ('MBE") and Small Business Enterprise ("SBE"), is a full-service economics and real estate advisory firm with an over 35-year track record of economic development, market and financial feasibillty analyses, downtown revilalizalion strategies, business expansion / attraction / retention activities, public finance strategies, such as Enhanced Infrastructure Financing Districts ("EIFD"), and evaluating real estate projects, as well as the management of real estate and public finance transactions.

Kosmont has provided both citles and developers with advisory services since 198G. In that time, we have guided more than 1,000 public-private projects, including land use market studies and developer attraction/negotiations. Kosmont currently provides advisory and on-call services to help numerous city clients along with developers across California navigate and implement comprehensive economic development and public/private financing strategies. Several examples of +5-year advisory engagements include the cities of Buellton, Daly City, Redondo Beach, South Gate, and Placentia.

Kosmont's consulting practice is led by President Mr. Ken K. Hira. Mr. Hira has expertise in real estate and economic development, bringing over 30 years of varied experience. He is Innovating Commerce Serving Communities ("ICS") (formerly International Council of Shopping Centers) U.S. P3 Retail Advisory Board Chair, which enables the firm to assist the City in market studies, retail/business retention and recruitment, public private partnerships, and related tasks. If selected for this assignment, Mr. Hira who lives and has a home office locally in Orange County would be Project Manager. Mr. Hira is excited for the opportunity to collaborate with the City on local economic and real estate matters in the dynamic South Orange County region.

Kosmont Companies 1
Mailing Address: 1601 N. Sepulveda Blvd., #382 (424) 297-1070 Physical Address: 1230 Rosecrans Ave., #630 Manhattan Beach, CA 90266 www.kosmont.com Manhattan Beach, CA 90266

CITY OF LAGUNA NIGUEL
On-Call Economic Development Services
kosmont
companies
since 1986
Kosmont's staff of professionals includes former City Managers, Directors of Economic Development, Community Development, and Financial Services. The Kosmont team assigned to this project has extensive and hands on experience providing the requested On-Call Economic Development Services. Kosmont understands the objectives and requirements of the Econ Dev Services and we believe this proposal will support the conclusion that Kosmont is exceptionally qualified to deliver the requested consulting services. We are enthusiastic, ready, and available to provide the requested services.

Clarifications to the City's Sample Professional Services Agreement: Due to the open-ended nature of one of the provisions of Section 19 E, which has no stated survival time period, if awarded the assignment, Kosmont would request additional wording to clarify a reasonable time period that has a nexus to when certain legal claims could be filed pertaining to Consultant's assignment, such as insertion of the words "for a period not to exceed 4 years after contract termination or expiration". Further, Kosmont would request that the City re- consider inclusion of the language in Section 18 D called "Insurance Requirements not Limiting" as it could bankrupt a consulting firm, and requires indemnification whether or not the consultant can procure insurance outside of its normal activities and expertise (such as insurance or responsibility for environmental contamination claims, etc.).

We look forward to the opportunity to serve the City of Laguna Niguel and are available to discuss further at your convenience.

Sincerely,
Calleria
Ken K. Hira
President
KOSMONT AND ASSOCIATES, INC. DBA KOSMONT COMPANIES
Physical/Headquarters: 1230 Rosecrans Ave, # 630, Manhattan Beach, CA 90266 Mailing: 1601 N. Sepulveda Blvd. #382, Manhattan Beach, CA 90266 (424) 297-1070 / www.kosmont.com
Kosmont provides services to Clients virtually, in-person, from satellite locations (e.g., Orange County), and from the Manhattan Beach headquarters across the Western U.S.

PROJECT MANAGER / PRIMARY CONTACT / AUTHORIZED PRINCIPAL Mr. Ken K. Hira, President
Cell: (949) 226-0288 / Email: [email protected]
Kosmont Companies 2
Follow Kosmont: @KosmontTweets If in
(424) 297-1070
www.kosmont.com

CITY OF LAGUNA NIGUEL
On-Call Economic Development Services
KOSMONT MISSION:

Pursuit of four pillars of strength...

Innovation, Integration, Intelligence, and Integrity
On the cutting edge of products and services
Achieve financial sucess for our public and private sector clients Committed to community prosperity and quality of life
Professional standards of the highest caliber
SECTION 2.

CONSULTANT

BACKGROUND

INFORMATION
kosmont
companies
since 1986
SECTION 2.

CITY OF LAGUNA NIGUEL

CONSULTANT BACKGROUND
On-Call Economic Development Services

INFORMATION

ABOUT US
KOSMONT AND ASSOCIATES, INC. DBA KOSMONT COMPANIES - www.kosmont.com California Corporation - Established 1986 - 35+ years in Business - 20 Staff Members Physical/Headquarters: 1230 Rosecrans Ave, # 630, Manhattan Beach, CA 90266 kosmont Mailing: 1601 N. Sepulveda Blvd. #382, Manhattan Beach, CA 90266 companies Kosmont provides services to Clients virtually, in-person, from satellite locations (e.g», since 1986
Orange County), and from the Manhattan Beach headquarters across the Western U.S.

Kosmont Companies ("Kosmont"), a certified Minority Business Enterprise ("MBE") and certified Small Business Enterprise ("SBE"), is a real estate and economic development services firm offering a full range of real estate and financial advisory, economic development strategies/plans, retail/business strategies, project finance, transaction structuring, negotiations, market analysis, feasibility studies, special district analysis, community outreach/project implementation services for both the public and private sectors. Kosmont Companies was founded in 1986 and is nationally recognized. With decades of advisory services, Kosmont has assisted hundreds of public agencies in their quest for services and successful public private projects. What sets Kosmont apart is our understanding of how economics relates to future project shaping, as well as our understanding of both the public and private sectors.

Kosmont will integrate our established ability, strengths, seasoned experience, and hands-on approach to deliver the requested consulting services.

Rather than just write reports, Kosmont believes in a comprehensive approach to advisory services that Analyzes, Strategizes, and Implements. A brief highlight of our services is as follows.

Economic Development Consulting Services Planning and Development Services • Economic Development Strategies (EDSP/CEDS) • Project Evaluation • Kosmont Retail NOW!® Platform • Project Financials & Pro-Forma Assessment • Special Districts (EIFD, CRIA, CFD) • Property Acquisition/Leasing • Land Use/Entitlements
• Downtown Revitalization
• Due Diligence Reports
• Asset Management Plans
• Developer Selection RFQ/RFP & DDA/ENA Real Estate Economics & Financial Advisory Services • Sustainable Economic Development • Fiscal & Economic Impacts • ROPS & RDA Dissolution Advisory Services • Project Economics, Highest & Best Use (HBU) & Market Studies
Land Use/Zoning and Community Planning Services • Public & Private Financing Structures • Development Opportunity Reserve (D.O.R.)® • Affordable Housing (Pro Forma, Housing Element, • Sales Tax Assessment Revenue (STAR*)® Negotiations, Feasibility) • Other Zoning & Implementation Strategies for Economic Development Kosmont's Mission Statement is the pursuit of four pillars of strength: Innovation, Integration, Integrity and Intelligence. We are on the cutting edge of products and services, we achieve financial success for our public and private sector clients, we are committed to community prosperity and quality of life, and our professional standards are of the highest caliber.

KOSMONT COMPANIES
1601 N. Sepulveda Blvd., #382 | Manhattan Beach, CA 90266 | 424.297.1070 3 www.kosmont.com
kosmont
ompanies
SECTION 2.

CITY OF LAGUNA NIGUEL

CONSULTANT BACKGROUND
On-Call Economic Development Services

INFORMATION
Kosmont is a full-service firm which also provides various integrated services through Kosmont Realty ("KR") and Kosmont Transactions Services ("KTS"). KR is a full service and licensed real estate brokerage firm and KTS is a public finance firm providing financial advisory services, and is registered with the SEC.

In the aggregate, Kosmont Companies, KR, and KTS have extensive experience working with local and State government on real estate transactions between public agencies and private parties and structured project financing involving public and private funding sources. Collectively, Kosmont provides public agencies broad access to real estate consultants and brokers, public sector deal structure experts, and public-private financial advisors. We know of no other integrated set of companies that can provide a full complement of Economic Development Services, Real Estate Brokerage, and Municipal Advisory. Our diverse roles and experience in the real estate and financial industries have made us highly adaptable and skilled for this type of assignment. The chart below represents Kosmont's wide-array of integrated services.

KOSMONT SERVICES OVERVIEW
Real Estate
Finance/Economics kis
Development
Entitlements kosmont. kosmont
cosmont
отраліс realry transactions services

KOSMONT COMPANIES KOSMONT REALTY KOSMONT TRANSACTIONS SERVICES

ADVISORY BROKERAGE PUBLIC FINANCE
* Full Service * Integrated * Experienced* →

ECONOMIC DEVELOPMENT, REAL PROPERTY SALES, PUBLIC FINANCE ADVISORY

REAL ESTATE, LEASING, AND ASSET AND TRANSACTIONS SERVICES

PROJECT FINANCE, AND BASED SERVICES

IMPLEMENTATION STRATEGIES
• SEC / MSRB Registered Municipal
- Public / Private Transactions • Brokerage (CA DRE # 02058445) Advisor Structuring / Negotiation / Entitlements • Lease Revenue Bonds • Real Estate Market Analysis
• Developer Selection RFQ/P & ENA/DDA • Pension Obligation Bonds (POBs/LRBs) • Developer / Buyer Selection
• Project Funding / Financing Strategies Tax Increment Financing (TIF • RFQ/P & ENA/DDA IFD /CRIA /Housing / Transit District • TIF, EIFDs, CRIAs, Housing
Sustainability & Housing Districts • Ground Leases • Assessment / Special Tax / CFD • Kosmont Retail NOW!® • Zoning & Implementation Strategies * Cash investment to agent Series Trends / Analytics / Recruitment
• Retail Predictive Intelligence (A.I.) Property Valuation / Broker Opinic General Fund & G.O. Financing Value (BO OPs /Lease/Leasebac
• Economic Development Strategies / Plans
• Asset Management Plans • Public/Private Partnerships (P3) • Market & Feasibility Analysis
• www.OppSites.com • Utility / Enterprise Lease Financings • Fiscal Impact / Economic Benefit Studies (online economic development marketplace) • Private Placements

KOSMONT COMPANIES
1601 N. Sepulveda Blvd., #382 | Manhattan Beach, CA 90266 | 424.297.1070 4 www.kosmont.com
kosmont
companie
SECTION 2.

CITY OF LAGUNA NIGUEL

CONSULTANT BACKGROUND
On-Call Economic Development Services

INFORMATION
KOSMONT COMPANIES AND LARRY KOSMONT ARE THE PROUD RECIPIENTS OF THE FOLLOWING AWARDS:
• Southern California Association of Governments (SCAG) Sustainability Award "5/2019 - City of Placentia" • Mr. Larry J. Kosmont, CRE° is a recipient of the
"2016 California Business Properties Association (CBPA) Champion of the Industry Award" (for his service in real estate and economic development)
A
• California Association for Local Economic Development (CALED) L Awards of Excellence Program E
"2014 Award of Excellence in Economic Development Partnerships D South Gate azalea Project"
• California Association for Local Economic Development (CALED) Awards of Excellence Program
"2017 Award of Excellence for Economic Development Partnerships LOs ANGELES BUSINESS JOURNAL - Redondo Beach Marine Ave Hotels Project" Latino Bosicass of the Yoo • L.A. Business Journal Latino Business of the Year Awards "2015 Small Private Latino Business of the Year Award"
• Mr. Larry J. Kosmont, City of Seal Beach (1980) is a
recipient of the John H. Nail Memorial Award
(Awarded annually by the City Managers Department LATINO BUSINESS AWARDs
of the League of California Cities)
Larry J. Kosmont, Chairman
and CEO of Kosmont
Companies accepting the
CBPA Champion of the
Industry Award for his service
in real estate and economic L
development. Pictured with Pat
Donahue, Chairman and CEO
of Donahue Schriber (left) and
Rex Hime, President & CEO of
CBPA (right).

KOSMONT COMPANIES
1601 N. Sepulveda Blvd., #382 | Manhattan Beach, CA 90266 | 424.297.1070 5 www.kosmont.com
kosmont
companies
SECTION 2.

CITY OF LAGUNA NIGUEL

CONSULTANT BACKGROUND
On-Call Economic Development Services

INFORMATION

THE EVOLUTION OF RETAIL BLENDED USE
Residential / Hospitality
2013 Big Box Shrinkage
Experiential / Curbside Retail
2014 Food Place are New Anchor Tenants
Health / Wellness / Open Space
2015 Blended Use: Place, not Space Food / Grocery / Restaurants 2016 Millennials Want Experience Office / Telecommuting Alternatives 2017 E-tail is about Omni-channeling
Fulfillment / E-Commerce
2018 Distribution Revolution Creates Redustrial
2019 Storytelling via Social Media Land uses are evolving and integrating... hybrid working space, amenitized rental living, hotel concierge, 2020 Think Outside The Box
experiential / service retail, and flexible industrial... 2021 Innovation subject to post COVID-19 health protocols New Vocabulary of Innovation Land Use Revolution
Retail Reimagine into Blended Use
Retail
Reimagining
Renaissance based on housing shortage &
Residential RHNA mandates
amazon Reconfiguration for the hybrid workplace
Office with suburbs leading the pack
Jenne Re-dustrial
Resetting driven by leisure travel &
Hotel potential conversions
Saile
curbside
BOPIS & Pickup Pickup Redistribution for flexible fulfillment and Industrial last mile delivery

ECONOMIC DEVELOPMENT IMPLEMENTATION - TOOLS THAT CREATE CURRENCYS FOR CITIES • Enhanced Infrastructure Financing Districts (EIFD) • Opportunity Zones • Community Revitalization & Investment Authority (CRIA) • Development Opportunity Reserve (D.O.R.)® • Affordable Housing Authority (AHA) • Sales Tax Assessment Revenue (STAR*)®

KOSMONT COMPANIES
1601 N. Sepulveda Blvd., #382 | Manhattan Beach, CA 90266 | 424.297.1070 6 www.kosmont.com
kosmont
companies
SECTION 2.

CITY OF LAGUNA NIGUEL
CONSULTANT BACKGROUND On-Call Economic Development Services

INFORMATION
Kosmont Retail NOW!® Platform
The Kosmont Retail NOW!° platform is a comprehensive and proactive retail analytic and attraction initiative which identifies existing retail conditions, creates a plan, targets retailers and produces economic development results in today's omnichannel and integrated land use environment.

Kosmont understands the need for successful trip generation and place making. The Kosmont team offers in-depth research (including national A.l. generated mobility data), real world expertise, and long-term relationships needed to bring viable retail to projects and communities.

Today's trends in the evolution of retail include experience, food, place, omni-channeling, "blended-use" and innovation. See our Kosmont Retail NOW!° approach below:

Our Approach
Analyze
• Demographics and Economics
ANALYZE / Employment Inflow and Outflow
• Retail Trade Area Definition
• Market Supply and Demand Assessment
• Trip Generation and Data
Strategize
• Application of Retall Analytics
/ Supportable Retail Space by Category
STRATEGIZE / Retailer Voids / Artificial Intelligence
• Retailer / Developer Targeting
/ Opportunity Site Assessment
Implement
/ Public Private Partnerships and Financing Tools
V Citywide and Opportunity Site Marketing Material
IMPLEMENT • Leverage ICSC Leadership and Relationships
• Hands-On Retail Recruitment and Deal Making
• Blended Use Project Transaction Structuring
Economic Development &
Retail Advisory Services

KOSMONT COMPANIES
1601 N. Sepulveda Blvd., #382 | Manhattan Beach, CA 90266 | 424.297.1070 7 www.kosmont.com
kosmont.
companies
SECTION 2.

CITY OF LAGUNA NIGUEL

CONSULTANT BACKGROUND
On-Call Economic Development Services

INFORMATION

MEET THE TEAM
Kosmont provides services to clients virtually, in-person, from satellite locations, and from the Manhattan Beach headquarters across the Western U.S. For 35+ years Kosmont has been providing real estate and economic development services to public agencies throughout California. Kosmont brings a well-rounded and seasoned professional cohort with the required expertise and exemplary skillsets to provide the requested services as described herein.

The majority of Kosmont's senior-most staff have been with the firm for a decade or longer providing continuity on assignments. The Kosmont team has extensive experience, a proven track record to provide the knowledge, guidance, and execution of those services necessary to assist the City. If selected, the Project Manager will be Mr.

Ken K. Hira.

Mr. Hira is President of Kosmont Companies and an expert in real estate and economic development. He brings over 30 years of varied experience in virtually every aspect of acquisition, entitlement, development, financing, asset management, disposition, downtown revitalization, and strategic plans. His strengths include a keen understanding of land use trends, business retention/attraction, negotiating public-private transactions and implementing blended-use projects. He will provide project oversight, strategic advisory, make public presentations, and oversee the project from start to completion. Mr. Hira will also be responsible for day-to-day management of the engagement with the City and coordination of the Kosmont team.

Mr. Hira will be supported by the following key team members:
• Mr. Thomas Jirovsky, Senior Advisor provides real estate development feasibility, fiscal and economic impact analyses to public agencies, landowners and developers. He is a former Senior Managing Director with CBRE national land use and economic consulting practice. He specializes in residential/commercial development feasibility, pro forma analysis and economic development strategies. Mr. Jirovsky will provide technical advisory services, as necessary.
• Mr. Robert Valenti, Vice President assists public and private sector clients with a wide range of market and economic analyses, public policy research, land use analyses, fiscal impact analyses, strategic planning, and real estate development advisory. He will provide project analysis, research and support.

Our team is enthusiastic, ready, and will be available to provide the requested services.

Team members will be assigned as appropriate based on their skills and qualifications in order to adequately provide services to the City and stay within budget. Project Analysts (not shown here) may be utilized to provide additional research and project support. The subsequent pages contain complete resumes and project experience for the above Kosmont key team members.

KOSMONT COMPANIES
1601 N. Sepulveda Blvd., #382 | Manhattan Beach, CA 90266 | 424.297.1070 8 www.kosmont.com
kosmompanis
SECTION 2.

CITY OF LAGUNA NIGUEL

CONSULTANT BACKGROUND
On-Call Economic Development Services

INFORMATION
Ken K. Hira President
Mr. Ken K. Hira serves as President for Kosmont Companies. An expert in real estate and economic development, Mr. Hira brings over 30 years of varied experience in virtually every aspect of acquisition, entitlement, development, financing, asset management, disposition, downtown revitalization, and strategic plans. His strengths include a keen understanding of retail trends, business retention/attraction, negotiating public-private transactions and implementing blended-use projects that revitalize communities and assist in economic development/tax generation programs.

Project Role: A former Executive Vice President and mixed-use developer, Mr. Hira managed a Project Manager portfolio of over $100 million of retail sites, while operating the commercial division of the company. Prior to this, as Managing Director of Acquisitions for a development Years with Firm: 13+ company and Vice President of Development at a development firm, he evaluated and Years of Experience: 30+ underwrote hundreds of acres of land, successfully captured and negotiated anchor tenant commitments creating $60 million of value in ground-up development and Education: redevelopment and was responsible for 800,000 square feet of retail entitlement, Bachelor of Economics design and development. As Vice President of a shopping center company based in and Business, UCLA San Diego (6 years), Mr. Hira entitled one million square feet of retail development projects, as well as led the acquisition of 24 neighborhood and community shopping Satellite Office: centers, totaling 3.3 million square feet and valued at $375 million, and organized a Coto de Caza $287 million recapitalization.

LICENSES/AFFILIATIONS:
123 Retall Mr. Hira is an active volunteer leader of the Innovating Commerce Serving ICSC
Communities (ICSC) (formerly International Council of Shopping Centers). He was nominated and serves as the Co-Chair of the ICSC P3 Retail Advisory Board, nationally in always On te advocating public-private partnerships, while previously serving as the ICSC Western lookout for my nee
Debit secto Bailer Division P3 Retail Co-Chair, Southern California State Director, Program Committee Chair and Alliance Co-Chair.

RELEVANT EXPERIENCE:

Throughout his career, Mr. Hira has managed hundreds of public & private sector consulting assignments. A few of his more recent projects are summarized below:
• City of Anaheim (Strategic Site Analysis)
• City of Agoura Hills (Agoura Village Specific Plan Feasibility Analysis) • City of Norwalk (Economic Development Opportunity Plan, Market Analysis) • City of Aliso Viejo (Economic Development and Retail Plan) • City of Eastvale (Market and Opportunity Site Assessment) • City of Santa Barbara (State Street Downtown Revitalization) • City of Sausalito (Land Economics Study)
• City of Laguna Hills (Retail Reimagination)
• City of Mission Viejo (Market and Retail Study)
• City of Tustin (Specific Plan Market Analysis)
• City of St. Helena (Highest & Best Use Analysis / Asset Strategy / Downtown Revitalization) • City of Buellton (Market & Economic Analysis / Specific Plan with Development Opportunity Reserve D.O.R.®) • City of Daly City (Economic Development Strategy and Opportunity Site Developer Negotiations) 9 • City of Placentia (Economic Impact Analysis and Various Real Estate Advisory Services Supporting Economic Development and TOD Project)
SECTION 2.

CITY OF LAGUNA NIGUEL
CONSULTANT BACKGROUND On-Call Economic Development Services

INFORMATION
Thomas Jirovsky Senior Advisor
Mr. Thomas Jirovsky is a Senior Advisor with Kosmont Companies. Mr. Jirovsky provides advisory services related to real estate pro formas, development feasibility and financial incentives, fiscal and economic impact, and asset management to public agencies and developers.

He is a former Senior Managing Director with CBRE and headed their national land use and economic consulting practice. Prior to joining CBRE in 2000, he was CFO and a principal with Kotin, Regan & Mouchly, Inc.

Project Role: Throughout his 35-year career he has managed over 1,000 consulting assignments Technical Advisor specializing in the areas of feasibility analysis, with particular emphasis on analysis of Years with Firm: 10+ residential and commercial development, economic development strategies, land secured financing strategies, asset management plans, and public/private joint Years of Experience: 35+ ventures for hundreds of development projects of all sizes.

Education: He also has extensive experience in fiscal and economic impact analyses for small infill - B.S. in Architecture, projects to large scale master plans. He has expertise with financial incentives and University of Southern feasibility analysis for industrial, residential, retail, hotel and mixed-use projects in California with honors suburban and urban area throughout California. - MBA in Finance,
University of Southern CA LICENSES/AFFILIATIONS:

Mr. Jirovsky is a LEED Accredited Professional and a member of the Innovating Satellite Office: Ojai Commerce Serving Communities (ICSC) (formerly International Council of Shopping Centers) and Urban Land Institute (ULI).

RELEVANT EXPERIENCE:

A few of his more recent projects are summarized below:
• City of Santa Barbara (Downtown Revitalization)
• City of St. Helena (Highest & Best Use Analysis / Asset Strategy/ Downtown Retail Analysis) • City of Agoura Hills (Specific Plan Feasibility Study) • City of El Segundo (Smoky Hollow Community Benefit Analyses) • KGY / Morongo Band of Mission Indians (Highest and Best Use Study) • City of Gardena (Artesia Corridor Specific Plan Feasibility) • City of Newport Beach (Koll Residences Community Benefits) • Baldwin Hills Crenshaw Mall (Revitalization Study)
• Downtown Placentia (Revitalization Fiscal & Economic Impact) • City of Thousand Oaks (Economic Development Strategic Plan) • City of Indian Wells (Hotel Feasibility Analysis)
• City of Sausalito (Land Economic Study)

KOSMONT COMPANIES
| 424.297.1070 10
1601 N. Sepulveda Blvd., #382 | Manhattan Beach, CA 90266 www.kosmont.com
kosmont
companies
SECTION 2.

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CONSULTANT BACKGROUND
On-Call Economic Development Services

INFORMATION
Robert Valenti Vice President
Mr. Robert Valenti is a Vice President with Kosmont Companies, supporting public and private sector clients with market and economic analysis, land use analysis, fiscal impact analysis, strategic planning, and real estate development advisory. He also assists with geospatial analysis of boundaries and funding and financing feasibility studies of tax increment financing districts.

Prior to joining Kosmont Companies, Mr. Valenti served as a principal economic and Project Role: policy analyst for Rhode Island's Office of Management and Budget. While with OMB, Project Analysis, Mr. Valenti was responsible for conducting economic and regulatory impact analyses, Research and Support managing analytic projects that cut across multiple agencies, and providing strategic Years with Firm: 2+ support for complex and sensitive policy issues. He also has a background in urban policy and experience with housing program development with community Years of Experience: 6
development organizations.

Education:
- Master of Public Policy, RELEVANT EXPERIENCE:

Brown University A few recent samples of relevant projects are summarized below. - Bachelor of Arts in • City of Anaheim, CA - Opportunity Site Advisory Services political science, College • City of Sausalito - Land Economics Study of the Holy Cross in • Mountain House CSD - Commercial Land Use Analysis Worcester, MA • City of Laguna Hills - Fiscal Impact Analysis, Economic Research • Private Sector Clients (Fiscal Impact Analysis, Highest and Best Use Analysis Satellite Office: and Real Estate Advisory)
Los Angeles
Kosmont: Econ Development Strategies (Market/Demographic Analyses & Land Use Strategies) • City of Santa Ana - Opportunity Zone Strategy
• City of El Cajon - Opportunity Zone Strategy and Advisory Services • City of Santa Barbara (Downtown Strategic Plan)
• City of Los Angeles, CA - Downtown - EIFD Evaluation
• City of Fresno - Downtown / Blackstone Bus Rapid Transit Corridor EIFD Formation • City of Indian Wells - EIFD Evaluation
• City of El Segundo + L.A. County - EIFD Evaluation
Numerous cities and private sector clients in cities throughout California • Enhanced Infrastructure Financing District (EIFD) Feasibility Analysis - Palmdale, Azusa, El Segundo, Los Angeles State of Rhode Island, Office of Management and Budget
• Econometric modeling and forecasting of state revenues and correctional populations. • Creation, review, and evaluation of economic analyses for state policy issues and significant rulemaking actions

KOSMONT COMPANIES
1601 N. Sepulveda Blvd., #382 | Manhattan Beach, CA 90266 | 424.297.1070 11 www.kosmont.com
kosmont
companies
SECTION 2.

CITY OF LAGUNA NIGUEL

CONSULTANT BACKGROUND
On-Call Economic Development Services

INFORMATION

RELEVANT EXPERIENCE
Kosmont has over 35 years of public and private sector expertise in economic development, real estate market studies, public private project development, fiscal / economic impact studies, and public municipal finance services to support our client needs. Since 1986, we have guided the development of more than 1,000 public-private projects.

Kosmont is very familiar the changing demographic, economic, and real estate trends that are shaping Orange County. Office development has remained strong - but faces challenges as employees shift toward work-from-home.

The County hotel market is a historically high performer, with demand driven by both tourism / leisure as well as business travelers in the tech, financial, and biotech industries. The residential market throughout Southern California is particularly robust, due to the high demand for housing and low housing production in recent decades, with the single-family and multifamily markets seeing soaring rents and low vacancy. Retail has historically been strong, but more recently been impacted by the consumer shift to e-commerce; shifting customers away from weaker regional shopping malls and other traditional power center. Demand is strongest in developments centered around essential (grocery/drug) and experiential businesses (restaurants/entertainment).

Kosmont has provided economic development advisory services for numerous cities in Southern California and across the western United States, including Aliso Viejo, Laguna Beach, Laguna Hills, Newport Beach, Lake Forest, Mission Viejo, and San Juan Capistrano. Not to mention, Ken K. Hira lives and has a home office locally in Orange County. We have a strong background in assessing economic opportunities through a market / fiscal perspective, developing real estate and economic strategies, and pursuing qualified developers to assisting with business expansion / attraction / retention ("BEAR").

Our strength in these areas will enable us to add significant value to the City. The relevant project descriptions provided here and on the following pages are only an abbreviated sample of Kosmont's extensive experience and capabilities highlighting economic development services we offer. A list of references may be found at the end of this section.

CITY OF ALISO VIEJO: Economic Development Services (Economic Development Plan and Business Attraction) and Kosmont Retail NOW!®
Kosmont was originally hired in May 2015 to provide economic development services to the City of Aliso Viejo ('City"). Kosmont was retained by the City in January 2019 to provide additional economic development services in the form of preparing an Economic Development Plan ("Plan") that builds on the City's original Plan from 2010. The purpose of the Plan was to evaluate existing demographic information and retail market conditions and identify and prioritize strategic opportunity site areas to successfully promote economic development within the City. Such opportunity sites included the Aliso Viejo Town Center, The Commons, a large UPS-owned site, and several office/biotechnology clusters located throughout the City. Kosmont assessed these opportunity sites via a Strengths, Weaknesses, Opportunities, and Threats ('SWOT") Analysis, emphasizing a blending of uses (retail/restaurant, office, hotel, residential, entertainment) for the Town Center and The Commons and the creation of R&D, tech office, and biotechnology space for the other opportunity site areas.

KOSMONT COMPANIES
1601 N. Sepulveda Blvd., #382 | Manhattan Beach, CA 90266 | 424.297.1070 12 www.kosmont.com
kosmont
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CONSULTANT BACKGROUND
On-Call Economic Development Services

INFORMATION
CITY OF ALISO VIEJO continued:

In addition to the update of the Economic Development Plan, Kosmont was also hired to assist the City on an on- going basis with marketing and outreach to targeted parties such as restaurants/retailers, biotechnology businesses, property owners, developers, and brokers in collaboration with City Staff for identified potential opportunity sites within the City. Kosmont was also retained to perform additional economic development services, such as analysis of possible fiscal impacts, economic benefits as needed, and business attraction including representation at ICSC conferences such as RECon.

Furthermore, Kosmont assisted the City with the formulation of a Retail Retention and Recruitment Plan. Kosmont evaluated existing retail conditions, including demographic and employment conditions, supply and inventory (e.g., vacancy, lease rates), retail sales leakage/capture, and retailer voids. Kosmont identified key retailers for targeted outreach as well as potential funding sources, financing structures, incentives, and other economic development tools as relevant for potential retail development/redevelopment.

In June 2020, the City hired Kosmont to assist in obtaining federal funds, made available by the Economic Development Administration's ("EDA") Coronavirus Aid, Relief, and Economic Security Act ('CARES Act") recovery assistance initiative, to establish a city-wide Revolving Loan Fund ("RLF") to provide capital for economic recovery and resiliency purposes to existing small businesses, in wake of the COVID-19 pandemic. Kosmont assisted the City by selecting a participating non-profit organization (Southland Economic Development Corporation) that could assist with the administration of the RLF program, communicating with the local EDA representative to ensure submittal responsiveness, and drafting the RLF Plan and sending accompanying documentation to the EDA.

City Limits
The Commons- Also Crock Rd. & Enterpose
Coportunity Slee Aren B2
Office Brotoch Clusters - Cryde Town Genior - Aliso Cresk Rd & Enterpise Aliso Viejo city limits and radii observed in demographic/market study Map of Opportunity Site Areas within the City of Aliso Viejo section of Economic Development Plan
CITY OF IRVINE: Real Estate Advisory Services
Kosmont Companies has been retained by the City of Irvine since 2017. Kosmont continues to provide a variety of as- needed real estate advisory services to the City including lease negotiations, financial evaluations, assistance with RFP/Q processes, and other similar services as requested by the City.

KOSMONT COMPANIES
1601 N. Sepulveda Blvd., #382 | Manhattan Beach, CA 90266 | 424.297.1070 13 www.kosmont.com
kosmont
companics
SECTION 2.

CITY OF LAGUNA NIGUEL

CONSULTANT BACKGROUND
On-Call Economic Development Services

INFORMATION
CITY OF PLACENTIA: RFP/Q & Real Estate and Economic Development Advisory Services Over the past several years, the City of Placentia ("City'") has retained Kosmont for a variety of real estate advisory and planning services, including fiscal impact studies, project/developer negotiations, public- private transaction structuring, project due diligence, pro forma analyses and highest-and-best-use, tax and other economic analyses.

KC provided PMP and real estate advisory services to the Successor Agency to the former Redevelopment Agency of the City of Placentia (Successor Agency) in an effort to help productively advance and ultimately secure approval of the disposition of the Successor Agency's property to provide public parking to support the City's downtown businesses and provide necessary supportive infrastructure for a new Metrolink Station.

The proposed $34 million Metrolink Station project will serve the City and surrounding region and become a catalyst in job creation, economic development growth and activity, and installation of critical public infrastructure to meet state and regional transportation goals and needs in the North Orange County area. KC aided the Successor Agency with advisory assistance to help develop and execute a preferred real estate disposition strategy/approach, assist with DOF negotiations, and prepare a Broker Opinion of Value (BOV) to substantiate current market value for the approval and successful disposition of the subject property.

Other engagements with the City include Successor Agency advisory services, real estate brokerage services for the sale of former RDA and city-owned properties, and real estate advisory and consulting services for a Request for Proposal ("RFP") process associated with the development of a city-owned, 1.8- acre property located at 350-380 S.

Placentia Avenue (the "Site"). The City's goals include creating quality, living-wage jobs, revenue generation, and supporting nearby economic development and master planning efforts. KC assisted with the management & distribution of an RFQ/P, evaluation of development proposals and negotiation of an ENA/DDA with the preferred developer.

In September 2019, the City held the groundbreaking for a new 116 room Springhill Suites by Marriott.

KOSMONT COMPANIES
1601 N. Sepulveda Blvd., #382 | Manhattan Beach, CA 90266 | 424.297.1070 14 www.kosmont.com
kosmont
companies
SECTION 2.

CITY OF LAGUNA NIGUEL

CONSULTANT BACKGROUND
On-Call Economic Development Services

INFORMATION
CITY OF PLACENTIA: Fiscal Impact & Economic Development Advisory Services, & EIFD Over the past several years, the City of Placentia ('City") has retained Kosmont for a variety of real estate advisory and planning services, including fiscal impact studies, project/developer negotiations and public-private transactions.

Kosmont was engaged by the Southern California Association of Governments ("SCAG") for special district and tax increment financing subject matter expertise and technical advisory, serving its 191 member cities.

Kosmont developed a special district technical screening application and assists with ongoing training services for its member cities. Kosmont is additionally leading over a dozen EIFD/CRIA "Pilot Projects" funded by SCAG throughout the SCAG region, involving district feasibility evaluation, stakeholder outreach, and actual district formation.

One Pilot project involved the City of Placentia, where Kosmont performed a market study and fiscal analysis as part of the initial EIFD feasibility study for an approximately 300-acre Transit-Oriented Development ("TOD") area surrounding their forthcoming Metrolink station. Kosmont also assisted Placentia with drafting of the required Infrastructure Financing Plan ("IFP") and tax increment negotiations with the County of Orange. Kosmont worked with Placentia and Orange County to form the first city and county cooperative EIFD in the State, established on July 30, 2019.

The proposed $34 million Metrolink Station project will serve the City and surrounding region and become a catalyst in job creation, economic development growth and activity, and installation of critical public infrastructure to meet state and regional transportation goals and needs in the downtown and North Orange County area. KC aided the Successor Agency with advisory assistance to help develop and execute a preferred disposition strategy/approach.

Other Districts Turisdiction Purpose
Azusa Housing and transit-supportive infrastucture
Buena Park Mall re-Imagination, commuruty amennies
in Progress Statewide
Brualwood Houring and transit supportive infrastructure (Partial List) Carson + L.A. County Remodiation, housing-basod infrastructure, rocreation El Cajon Housing and transit-supportive infrastructure
El Segundo + LA. County Various intrastructure, regional connectivity Fresno Housing and transit-supportive infrastructure
Wesl Sacramento Indian Wells Housing and tourism-supportive infrastructure EITD (approved) Imperial County - SCAG Housing, industrial, and greenfield infrastructure La Verne + L.&. County Housing and transit-supportive intrastructure City of Sacramento Long Beach Housing and transit-supportive intrastructure Sai Francseco
MED (approved) Los Angeles (Downtown) Housing and transit-supportive intrastructure Los Angeles (San Pedro) Housing and transit-supportive intrastructue Los Angeles (Vermont Corridor) Housing and mansit-supportive intrastructure Madera County HID
x 2 (approved) Los Aageles County West Carson Bousing / bio-sclence / tech supportive bufrastructure Los Angeles County East L.A. Housing-supportive intrastructure, commuty amorities CALIFORN Madera County x 2 Greenfield infrastructure (water / Bewar) 2980 Fresno BLED Flood control, affordable housing, remediation Napa
(approved)
Ontario Housing and transit-supportive infrastructure
Pittsburg Housing and transit-supportive infrastructure La Verne TOD
Placentla + Orange County Housing and transt-supportive int astructure EITD (approved)
Recondo Beach + L.A. Coury Parks / open space, recreation infrastructure LA County
Placontia TOD Riverside Houring and transit-supportve infrastructure Wost Carson
EIFD (approved) Riverside County - Unine. Salton Sea Water and housing infrastructure EIFD (approved)
Sacramento County Indusurial / commercial supportive infrastructure San jose Housing and transl-suppordve intrastructure
San Diego Otay Mesa Santa Ana Housing and transit-supportive intrastructure ELED (approved) Santa Fe Springs Housing and transit-supportive infrastructure South Gate Housing and transit-supportive infrastructure Red markers are
West Santa Ana Branch Transit Corridor Housing and mansit-supportive intrastructure ANDS/CRiAs under 10 15
evaluation
Fully Formed In Formation Process Under Evaluation
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CONSULTANT BACKGROUND On-Call Economic Development Services

INFORMATION
CITY OF NORWALK: Economic Development Opportunities Plan and Implementation Services The Challenge
The City of Norwalk contracted with Kosmont Companies to develop a comprehensive Economic Development Opportunities Plan ("Plan" or "EDOP") to help the City highlight economic opportunities and assist staff with adapting to economic development and land use trends.

Our Response
Kosmont utilized the existing City General Plan, interviewed City Council members, reviewed previous studies and reports, and conducted demographic and market research to provide an economic baseline for the City. A SWOT analysis was conducted to measure the strengths, weaknesses, opportunities, and threats for various economic development nodes and potential development opportunity sites in the City. The EDOP was adopted by the Norwalk City Council on October 2, 2018. As part of implementation, Kosmont solicited site visits with developers, prepared opportunity site marketing materials, and represented the City at various ICSC conferences, resulting in successful introductions and public private partnerships. Kosmont assisted and is assisting the City with market and fiscal analysis of targeted opportunity site.

Norwalk Citywide Economic Nodes The Impact
With Kosmont's assistance, Norwalk not only better
# Name Downey understood its position in the regional economy and Civic the steps it should take to ensure a secure
1 Center/Entertainment
District Santa Fe Springs economic future, but also was able to attract Professional Office additional developer interest in targeted Development Center Norwa
California Youth opportunity sites and economic nodes in the City.

Authority
The City entered into Exclusive Negotiation
Tank Farm
Agreements with developers on key opportunity
Front Street Node
sites. Kosmont continues to provide assistance to
San Antonio /
Firestone Node the City with ongoing project shaping and Alondra / Pioneer
Node negotiations with developers and with due diligence 105 Fwy/ Studebaker and market reconnaissance for targeted potential Node
9 Five Points Node development opportunity sites.

Belflower
10 Cerritos
Sample Work: City of Norwalk EDOP
TESTIMONIAL:
"As a first year City of Norwalk Councilman and retired member of city management for 30 years, / leared firsthand at the 2018 /CSC Conference in Las Vegas the invaluable role Kosmont Companies brings to a city's economic development potential. / learned many things at the conference with two of the most important ones being: (1) the complexity of development and project financing requires an extremely knowledgeable and visionary city manager, and (2) cities working with Kosmont executives like Ken Hira can connect a city to the exact people/ companies to maximize and uttimately accomplish your cit's transformational economic development plan."
- Tony Ayala, Councilmember City of Norwalk

KOSMONT COMPANIES
16 1601 N. Sepulveda Blvd., #382 | Manhattan Beach, CA 90266 | 424.297.1070 www.kosmont.com
SECTION 2.

CITY OF LAGUNA NIGUEL

CONSULTANT BACKGROUND
On-Call Economic Development Services

INFORMATION

CITY OF JURUPA VALLEY AND PRIVATE DEVELOPER PROJECT IMPLEMENTATION Market Analysis, Fiscal Impact Analysis, and Public-Private Transaction Structuring The City of Jurupa Valley retained Kosmont Companies for Kosmont Retail NOW!® services, including the preparation of a citywide Business Expansion and Recruitment Program to improve business tenant mix within in the City and bolster employment and fiscal revenue generation for the City. Kosmont collaborated with City staff and councilmembers on the initial implementation of the Plan, including extensive developer, retailer, hotel and business outreach and recruitment activities via email, website, phone, in-person meetings, and representation at multiple Innovating Centers Serving Communities, formerly International Council of Shopping Center (ICSC) conferences.

Kosmont was subsequently retained on two separate occasions by private sector development firms lat the recommendation of the City) to prepare Sales Tax Assessment Revenue (STAR*)® analyses, in order to determine a "replacement" revenue stream for the City to compensate for retail land uses not being provided within the proposed projects. The special assessment would be incorporated as part of development agreement negotiations.

Specifically, Kosmont was retained by industrial and brownfield development firm Crestmore Redevelopment, LLC (project entity for Viridian Partners) in connection with a proposed 3.6 million square foot industrial development project on approximately 300 acres of land (former cement plant) in the City. Kosmont prepared a fiscal impact and economic benefit analysis, evaluated potential public-private financing mechanisms (including Mello Roos Communities Facilities District), and assisted the client with transaction structuring and negotiations with city staff. A Development Agreement including negotiated community benefit fee was approved in 2020.

SAMPLE WORK PRODUCT: Kosmont Sample Work Product for the City of Jurupa Valley PROJECT DATA:

GROSS SITE AREA: 291.72 AC

8.914,613 SP
(DEVELOPED SITE ONLY) 204 65 AC
RUDING 2
1,170,000 S BUBLDING AREA 3.600 000 SF
MEZZANINE AREA 857.000 S
BROKE FIlIDING AREA 4,457,000 SF
BUILDING:
1,300,000 SF MET COVERAGE 004%
FET FAR: 50.0 %
1,010,000 SF

RGA TARRAN AGUA MANSA COMMERCE PARK

JURUPA VALLEY, CA
A.05.

KOSMONT COMPANIES
1601 N. Sepulveda Blvd., #382 | Manhattan Beach, CA 90266 | 424.297.1070 17 www.kosmont.com
kosmont
companies
SECTION 2.

CITY OF LAGUNA NIGUEL

CONSULTANT BACKGROUND
On-Call Economic Development Services

INFORMATION
CITY OF DALY CITY: Economic Development Strategy & Real Estate Advisory Kosmont prepared a city-wide Economic Development Strategy ('Strategy") on January 2017, updated the Strategy on November 2018 and presented the Strategy to City Council on February 2019.

In conjunction with the Strategy, Kosmont was retained by Daly City for developer targeting and outreach related three (3) opportunity site properties listed in the Successor Agency Long Range Property Management Plan (LRPMP) designed for future development, along with two (2) listed for sale (sold by KR). The opportunity sites include a hotel location, an office / auto related use, and a residential project. The hotel opportunity site is prominent and targeted for a full-service hotel adjacent to BART transit station.

As part of implementation, Kosmont prepared market supply and demand analysis for targeted land uses, including a dedicated hotel market analysis, evaluating historical and projected future supply and demand of hotel rooms by chain scale / service category. Kosmont also drafted and distributed a Request for Qualification and Proposals (RFQ/P) to the targeted developer and hotelier community. Kosmont reviewed and ranked developer/hotelier responses and assisted with interviews and initial public-private transaction negotiations.

The City entered into three separate Exclusive Negotiation Agreements (ENA) with selected developers and Kosmont continues to assist City with Development Agreement negotiations. As part of ENA and DDA negotiations, Kosmont reviewed several iterations of hotel development pro forma analyses and provided feedback on accuracy and reasonableness on revenue, occupancy, cost, and profit assumptions in light of current market and economic conditions.

SAMPLE WORK PRODUCT: Daly City - Economic Development Strategy CITY OF SOUTH GATE: Economic Element / CEDS, Market Study, Development Strategy, and Kosmont Retail NOW!®, Gateway Specific Plan
The City of South Gate prepared a draft Specific Plan for the approximately 37-acre Gateway District to take advantage of new development opportunities associated with the West
Parcely
Santa Ana Branch line transit project in planning by the Los rana Corride Dieting 167
Angeles County Metropolitan Transportation Authority.

Kosmont was retained in 2019 by the City to review the draft Plan, as well as prepare a report on local and regional economic and market conditions to provide guidance for City for pursuit of highest and best land uses and strategies for project development. Kosmont also developed preliminary pro forma analysis for various land use concepts (residential, retail, office, light industrial and mixed-use) on development sites within the Plan area to determine financial feasibility residual land values for each land use, as compared to current market values.

KOSMONT COMPANIES
1601 N. Sepulveda Blvd., #382 | Manhattan Beach, CA 90266 | 424.297.1070 18 www.kosmont.com
kosmont
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SECTION 2.

CITY OF LAGUNA NIGUEL

CONSULTANT BACKGROUND
On-Call Economic Development Services

INFORMATION
CITY OF SOUTH GATE: Economic Element / CEDS, Market Study, Development Strategy, Kosmont Retail NOW!®, and Gateway Specific Plan
Kosmont has contracted with the City of South Gate since 2003, and has served as the real estate, financial and economic development advisor to the City on multiple real estate projects and public private partnerships, including the following:

Gateway Specific Plan: Kosmont prepared a financial feasibility analysis for the Gateway Specific Plan that is designed to include a transit-oriented development around a new light rail station connecting to downtown Los Angeles.

Economic Element / CEDS: Kosmont helped draft a Comprehensive Economic Development Strategy ("CEDS") that ultimately allowed the City to access an EDA grant and facilitate the development of a major sales tax revenue and job generating center. Kosmont also helped prepare the Economic Element of the City's General Plan update to create a roadmap for the City to follow in the coming years which could deliver the basis for sound fiscal decisions.

Retail Market Study: Kosmont prepared a market study to analyze and identify the retail market potential for the City, and illustrate the level of retail leakage experienced by South Gate. The Study was intended to assist the City in assessing whether new retail development was appropriate and to help proposed projects fulfill unmet market demand. The Study also provided the City with the basic market factors, which assisted in developer and retailer evaluation of opportunities within the City of South Gate.

Azalea Regional Shopping Center: This project, located in South Gate, California is approximately 370,000 square foot regional promotional and entertainment retail center on 30 acres. Kosmont led public-private negotiations on behalf of the City of South Gate. In addition, Kosmont developed the developer RFQ, helped the City select a development team and ultimately negotiated the Development Agreement. Kosmont also prepared an Urban Decay Analysis that evaluated the local demand for the various types of retail within the proposed project, compared that demand to the available retail amenities within the City and surrounding communities, and estimated the impacts this proposed project might have on local retailers.

Innovative Approach: Kosmont was instrumental in attracting a retail developer and retailers interested in a public private transaction. Kosmont successfully negotiated and executed an Infrastructure Financing Agreement to fund off-site improvements necessary to make the project feasible. Kosmont subsequently served as financial advisor in the issuance of approximately $34 million in Water Utility Bonds (A- rating) to fund public improvements. CEDS was approved by the USEDA.
azalea NOWOPEN
Additionally, Kosmont formulated / negotiated on
www.shopatazalea.com
behalf of the City an incentive participation whereby COMING SOON VOSS ULTA Vogurtland
the City received a $5 million dollar profit sharing fee in INN-OUT July 2017, triggered by the developer refinancing. Marshalls carter's Michaels → richa
petcost GoSTAGE
Sprint wet seal
Walmart wet seal
View the azalea Project Video.

KOSMONT COMPANIES
1601 N. Sepulveda Blvd., #382 | Manhattan Beach, CA 90266 | 424.297.1070 19 www.kosmont.com
kosmont
ompanies
SECTION 2.

CITY OF LAGUNA NIGUEL

CONSULTANT BACKGROUND
On-Call Economic Development Services

INFORMATION
CITY OF BUELLTON: Economic Dev. Services / Market Analysis / Kosmont Retail NOW!® Kosmont was initially retained by the City of Buellton in response to a Request for Proposals for the preparation of a Market & Economic Analysis and Economic Development Implementation Plan (Plan). Kosmont was later retained for the initial implementation of the Plan, including recruitment of targeted retailers/developers (e.g., Habit Burger) for identified development opportunity sites within the City (e.g., Crossroads at Buellton Village).

Kosmont collaborated closely with the Buellton Visitors Bureau/Chamber of Commerce to identify development opportunity sites, prepare marketing flyers, solicit retailer interest and conduct developer outreach at ICSC conferences in Monterey, San Diego, and Las Vegas over the past 7 years.

Kosmont collaborated with the City on a planning team to prepare and implement a Specific Plan and utilize an Economic Development tool known as a Development Opportunity Reserve (D.O.R.)®, along with complementary funding tools, to induce private investment into the Avenue of Flags downtown district. Adopted Oct. 2017.

Kosmont assisted the City in negotiation of a development agreement for a catalyst project in 2020 and continues to serve the City as an economic advisor.

SAMPLE WORK PRODUCT: Buellton Economic Development Strategy EXCERPT FROM LETTER OF RECOMMENDATION:
"I would be pleased to recommend Kosmont Companies to any prospective client seeking to use their services."
- Marc P. Bierdzinski, Former City Manager, City of Buellton

EE NOW OPEN

KOSMONT COMPANIES
1601 N. Sepulveda Blvd., #382 | Manhattan Beach, CA 90266 | 424.297.1070 20 www.kosmont.com
kosmont
companies
SECTION 2.

CITY OF LAGUNA NIGUEL
CONSULTANT BACKGROUND On-Call Economic Development Services

INFORMATION
CITY OF ST. HELENA: Real Estate and Economic Development Services Kosmont has worked with the City of St. Helena on numerous market, economic and financial studies since January 2018. Kosmont's initial assignment was to assist the City in developing an Asset Management Plan.

Asset Management Plan
Kosmont Companies was retained to assist the St. Helena Assets Planning Engagement (SHAPE) Committee in understanding real estate market and economic factors that impact the City of St. Helena's and community's asset / land use decisions and resulting financial consequences. Kosmont reviewed relevant documents on each property and toured the City's real estate land and facilities.

The City had several options related to an Asset Management Plan and Kosmont's role was to assist in understanding the risks, benefits and constraints of each option:
• Do Nothing (Caveat: recessions can cause 10%-20% drop in tax revenues) • Borrow to fund critical facility needs (need surplus revenue to pay debt service) • Sell surplus real estate (which properties are "surplus") • Allow new commercial development for Adams Street (low and medium density) Following completion of the initial study, Kosmont assisted the City staff and Council in understanding various cost/benefit issues related to a new City Hall, Community Center, Library and commercial development locations.

Downtown Retail Revitalization - Kosmont Retail NOW!®
Kosmont was later retained for a focused retail market analysis and strategy to identify opportunities, leverage the strengths and overcome the threats and weaknesses impacting the downtown commercial district, including a series of workshops in Fall 2018.

Kosmont worked with City Council subcommittee, interviewed City officials, property owners and business owners to understand current challenges and opportunities. From these interviews, Kosmont identified several key themes:
• Local market conditions/competition
• Review of City zoning/permit process
• Impact of national retail trends
• Public investment needs
On July 25, 2018 the St. Helena Star published an article on Kosmont's study for the City, titled "Study analyzes sluggish sales at St. Helena stores."
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CONSULTANT BACKGROUND
On-Call Economic Development Services

INFORMATION
CITY OF ST. HELENA CONTINUED: Real Estate and Economic Development Services - Follow up services included providing assistance in recruitment of targeted retailers/developers for identified opportunity sites within the City and development of a series of "omnichannel" retail workshops to improve social media outreach for downtown business owners.

Hotel Market Study
As a result of the Asset Management Plan and Downtown Retail Study recommendations, the City identified several key sites for potential hotel development. St. Helena is a well-suited luxury hospitality market, but historically has had limited hotel development compared to most of Napa Valley. Kosmont presented a hotel market and economic impact analysis to City Council in February 2019.

Kosmont prepared an analysis of Napa Valley tourism trends, regional hotel market occupancy and average daily rate (ADR) data, and a physical survey of competitive hotels to determine the demand for new hotel rooms in the City of St. Helena and demonstrate the economic impact of new development.

Key findings:
• City is well positioned to attract luxury hotel product • New resort hotels bring high income travelers
• Generate significant property taxes to City
• Generate significant hotel transient occupancy taxes
• Guest retail spending will support downtown businesses and generate sales taxes • Requires many lower income workers - increases demand for affordable housing SAMPLE WORK PRODUCT: St Helena-Downtown Retail Market Analysis

KOSMONT COMPANIES
k 1601 N. Sepulveda Blvd., #382 | Manhattan Beach, CA 90266 | 424.297.1070 22 www.kosmont.com
kosmont
companics
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INFORMATION

REFERENCES
CITY OF IRVINE, 1 CIVIC CENTER PLAZA, IRVINE, CA 92606-5207 John Russo, Retired Irvine City Manager (Currently Principal of SynchroniCITY Associates) (949) 435-9737 / [email protected]
[ See Following Letter of Recommendation]
CITY OF ALISO VIEJO, 12 JOURNEY, SUITE 100, ALISO VIEJO, CA 92656 Omar Dadabhoy, Community Development Dir. / (949) 425-2527 / [email protected] CITY OF PLACENTIA, 401 EAST CHAPMAN AVENUE, PLACENTIA, CA 92870 Damien Arrula, City Administrator - (714) 745-5615 / [email protected] CITY OF NORWALK, 12700 NORWALK BLVD, NORWALK CA 90650
Jesus Gomez, City Manager - (562) 929-5944 / [email protected] [ See Following Letter of Recommendation]
CITY OF DALY CITY, 333 90TH STREET, DALY CITY, CA 94015 Tatum Mothershead, Director of Economic and Community Development (650) 991-8159 / [email protected]
[ See Following Letter of Recommendation]
CITY OF SOUTH GATE, 8650 CALIFORNIA AVE., SOUTH GATE, CA 90280 Michael Flad, Former City Manager, Currently Asst. City Manager for the City of Jurupa Valley Office: (951) 332-6464 ext. 201, Cell: 818) 632-3110/ [email protected] [ See Following Letter of Recommendation]
CITY OF ST. HELENA, 1480 MAIN STREET, ST. HELENA, CA 94574 Mark Prestwich, City Manager / (707) 312-0252 / [email protected] 12°

KOSMONT COMPANIES
1601 N. Sepulveda Blvd., #382 | Manhattan Beach, CA 90266 | 424.297.1070 23 www.kosmont.com
Kosmont
companies
SECTION 2.

CITY OF LAGUNA NIGUEL

CONSULTANT BACKGROUND
On-Call Economic Development Services

INFORMATION

LETTER OF RECOMMENDATION
JR
September 25, 2020
RE: Letter of Recommendation for Kosmont Companies
To Whom it May Concern:

Since 2017, the City of Irvine utilized Kosmont Companies on a variety of assignments including real estate and economic analyses, transaction structuring and negotiation, and long-range asset planning.

Kosmont has proven exceptional in its ability to analyze and ascribe value to complex as I made decisions that impacted the long-term future of the City and the Irvine community.

Tam pleased to endorse Kosmont for their real estate, economic development, and public finance expertise. Please feel free to reach out to me with any questions regarding my experience with Kosmont when I was Irvine City Manager.

Sincerely,
1lgao
John Russo
Irvine City Manager (Retired)
John Russo, Principal
SynahroniCITy Associates
7898 Whitegate Avenue
Riverside, CA 02506
[email protected]
(949) 435-9737 24
SECTION 2.

CITY OF LAGUNA NIGUEL
CONSULTANT BACKGROUND On-Call Economic Development Services

INFORMATION

LETTER OF RECOMMENDATION
Jennifer Perez, Mayor
CITY OF Tony Ayala, Vice Mayor
Rick Ramirez, Councilmember
NORWALK Maria tena, Countmember
A Connected Community
Jesus M. Gomez, City Manager
August 1, 2020
To Whom It May Concern:

RE: Letter of Recommendation for Kosmont Companies
In my transition from my previous city to City of Norwalk at the beginning of 2018, I knew the importance of Economic Development. After Kosmont Companies helped me in my prior City, they were one of the first phone calls I made when coming to Norwalk. They performed insightful research and analysis in order to achieve market intelligence, they collaborated with the City Council in identifying strategic economic nodes, and they prepared an Economic Development Opportunities Plan that was implementable, which we have used as our roadmap! The EDOP was adopted by ordinance by the City Council in October 2018.

As part of implementation and because Kosmont is so well connected to the private sector, the City met and built relationships with key development partners. Those partners are in Exclusive Negotiation Agreements (ENAs) with the City on large critical opportunity sites.

This is what one of my Councilman had to say about Kosmont ... "As a first year City of Norwalk Councilman and retired member of city management for 30 years, / learned firsthand at the 2018 /CSC Conference in Las Vegas the invaluable role Kosmont Companies brings to a city's economic development potential. I learned many financing requires an extremely knowledgeable and visionary city manager, and (2) cities working with Kosmont executives like Ken Hira can connect a city to the exact people/companies to maximize and ultimately accomplish your city's transformational economic development plan." - Tony Ayala, Councilmember City of Norwalk Kosmont represents the best in class when it comes to client relations. We have counted on them on a long term basis and even through a pandemic, their reliability and integrity are second to none.

The City truly appreciates working with Kosmont and looks forward to our future together. We are happy to recommend Kosmont based on extensive experience, innovation, deep industry relationships and hands on approach to economic development and real estate advisory services. If you have any questions, you can reach me at [email protected] or (562) 715-1621.

Sincerely,
Jesus Gomez
City Manager, City of Norwalk
25 12700 NORWALK BOULEVARD, PO. BOX 1030, NORWALK, CA 90651 • PHONE: 562.929.5700 • FAX: 562.929.5773 • WWW.NORWALK.ORG SECTION 2.

CITY OF LAGUNA NIGUEL

CONSULTANT BACKGROUND
On-Call Economic Development Services

INFORMATION

LETTER OF RECOMMENDATION
Office of the City Manager
8650 California Avenue, South Gate, CA 90280-3004
P: (323) 563-9501 F: (323) 569-2678
www.cityofsouthgate.org
City of
South
Gate
October 29, 2020
To Whom it May Concern:

Re: Letter of Recommendation for Kosmont Companies / Kosmont Transactions Services Since 2003, Kosmont Companies has been under contract with the City of South Gate and currently serves as the real estate, financial and economic development advisor to the City on multiple real estate projects and public private partnerships. The relationship with Larry Kosmont and his integrated team at Kosmont Companies and Kosmont Transactions Services is longstanding and is a model of success. As a City Manager for 30 years, I know the critical role Kosmont Companies can deliver to a city's economic development potential. The complexity of development and project financing requires extensive knowledge and experience. It also requires a team that is visionary, respected and connected to the decision makers in the retail, hospitality, residential and development business at every level, from broker to executive to debt/equity capital sources.

South Gate is an extremely dense city in LA County with a minority constituency that has benefitted from Kosmont's ability to promote and reposition the city into a successful and modemized hub of commercial and residential activity.

Specifically, Kosmont's work began with the acquisition of a 30 acre site on Firestone Boulevard and Atlantic Avenue and after surviving a near fatal economic downturn, Kosmont, on behalf of the City, managed the negotiation and development of the Azalea shopping center which is now the City's "centerpiece." Opened in August 2014, Azalea is now a fully developed 370,000 square foot regional, promotional and entertainment retail center. Kosmont actually prepared the initial developer RFQ, helped the City select a development team, and ultimately negotiated the development agreement.

Additionally, in the development agreement, Kosmont formulated a unique participation clause whereby the City received a -$5 million-dollar performance fee in July 2017 triggered by the developer refinancing On the development implementation side of the Azalea transaction, in May of 2012, Kosmont successfully negotiated and executed an Infrastructure Financing Agreement to fund off-site improvements necessary to make Azalea feasible. Kosmont Transactions Services served as financial advisor in the issuance of approximately $34 million in Water Utility Bonds (A- rating) at a True Interest Cost (TIC) of 4.35% to fund public improvements necessary for the project to be built.

With Kosmont's strategic, technical expertise, and thought leadership, South Gate has been able to consistently advance and achieve the City's economic development objectives over the past 17 years. We are pleased to endorse Kosmont for their real estate, public finance and economic development expertise, and trusted advisory and collaborative approach.
26 CITY OF LAGUNA NIGUEL
On-Call Economic Development Services
SECTION 3. NOT APPLICABLE

THIS SECTION IS NOT REQUIRED

FOR THIS SUBMITTAL RESPONSE
kosmont
companies
since 1986

CITY OF LAGUNA NIGUEL
On-Call Economic Development Services
SECTION 4.

FEE SCHEDULE
kosmont
companies
since 1986
SECTION 4. CITY OF LAGUNA NIGUEL
FEE SCHEDULE On-Call Economic Development Services
KOSMONT COMPANIES 2022 FEE SCHEDULE
k
Professional Services
Chairman & CEO $395.00 / hour
kosmont
President $365.00 / hour companies
since 1986
Senior Vice President/Senior Advisor $325.00 / hour
Vice President $225.00 / hour
Senior Project Analyst $195.00 / hour
Project Analyst/Project Research $165.00 / hour
Assistant Project Analyst/Assistant Project Manager $125.00 / hour Project Promotion/Graphics/GIS Mapping Services $ 95.00 / hour Clerical Support $ 70.00 / hour
Additional Expenses
In addition to professional services (labor fees):
1) An administrative fee for in-house copy, fax, phone, postage costs, digital/technological support and related administrative expenses will be charged, which will be computed at four percent (4.0 %) of monthly Kosmont Companies professional service fees incurred; plus
2) Out-of-pocket expenditures, such as travel and mileage, professional printing, and delivery charges for messenger and overnight packages will be charged at cost. 3) Project/Market data sources for support of evaluation and analysis e.g., ESRI, Placer.ai, CoStar/STR, IMPLAN and other based on quoted project cost.
4) If Kosmont retains Third Party Vendor(s) for Client (with Client's advance approval), fees and cost will be billed to Client at 1.1X (times) fees and costs.

Consultant's attendance or participation at any public meeting, whether such participation is in person, digital, video and/or telephonic (e.g., City Council, Planning Commission, Public Agency Board, other) requested by Client and are beyond those specifically identified in the Scope of Work will be billed at the professional services (hourly) fees as shown on this on this rate sheet.

Charges for Court/Deposition/Expert Witness-Related Appearances Court-related (non-preparation) activities, such as court appearances, depositions, mediation, arbitration, dispute resolution and other expert witness activities, will be charged at a court rate of 1.5 times scheduled rates, with a 4-hour minimum.

Rates shall remain in effect until December 31, 2022.

KOSMONT COMPANIES
K 1601 N. Sepulveda Blvd., #382 | Manhattan Beach, CA 90266 | 424.297.1070 27 www.kosmont.com
kosmont.
companies

CITY OF LAGUNA NIGUEL
On-Call Economic Development Services
SECTIONS 5 - 6.

EX PARTE COMMUNICATIONS

CERTIFICATE

AND DISQUALIFICATION

QUESTIONNAIRE
k
kosmont
companies
since 1986

EX PARTE COMMUNICATIONS

CERTIFICATION
Please indicate by signing below one of the following two statements. Only sign one statement.

Callins 1/6/2022
Signature Date
Ken K. Hira
Printed Name
OR
Statement Two
I certify that Consultant and Consultant's representatives have communicated after December 10, 2021 with a City Councilmember concerning the RFP for GENERAL PLAN

UPDATE - MARKET AND FISCAL STUDIES AND ON-CALL ECONOMIC DEVELOPMENT SERVICES. A copy of all such communications is attached to this form for public distribution.

Signature Date
Printed Name

DISQUALIFICATION QUESTIONNAIRE
The Consultant shall complete the following questionnaire:
government project because of a violation of law or safety regulation? Yes No X
If the answer is yes, explain the circumstances in the following space:

Kelletsia
1/6/2022
Signature Date
Ken K. Hira
Printed Name

Page 10 ends

Laguna Niguel City CouncilFebruary 15, 2022

Laguna Niguel City Council
February 15, 2022