Menifee City Council
January 15, 2025

6 Annexation Owner Assessor's Parcel Numbers
16 Jefferson Menifee LLC 364-070-051
17 VSK Investments, LLC 329-020-009 and 329-020-022
18 AH EHC CA 1 364-190-004 and 364-190-005
19 DSMD Cajun Properties 360-020-029
20 To Be Determined
21 Richmond American Homes of Maryland
Inc. 338-150-046 and 338-150-031
22A Pulte Home Company, LLC See Next Page
22B Pulte Home Company, LLC 335-070-055 and 335-430-027 22C Pulte Home Company, LLC 330-220-016, -017 and 330-230-043 23 Pulte Home Company, LLC See Next Page
24 Cancelled
25 To Be Determined
26 To Be Determined
27 KA Menifee, LLC (61.98%), Capital
Financial Group, Inc Defined Benefit
Pension Plan (12.67%), Kaassi
International, Inc. Defined Benefit
Pension Plan (12.67), KZA Inc. Defined
Benefit Pension Plan (12.67%)

333-040-045, 333-040-046
Item Title: 11.1
Ordinance

Introduction

and

Annexation

No.

27,

Encanto/McCall

Gas

Station,

into

Community

Facilities

District

2017-1,
Maintenance Services
Item Page Number: 44

Menifee Mayor and City Council
January 15, 2025
Page
273 of 409

Ordinance Annex 27

7 REVISED EXHIBIT B (cont.)
(Amending and Replacing Exhibit B of Ordinance No. 2017-231)

COMMUNITY FACILITIES DISTRICT NO. 2017-1 (MAINTENANCE SERVICES)

ORIGINAL FORMATION

ASSESSOR'S PARCEL NUMBERS

APN APN APN APN APN
360850024 360861031 360862008 360862050 360870030
360850029 360861032 360862009 360862051 360870031
360850030 360861033 360862010 360862052 360870032
360850031 360861034 360862011 360862053 360870033
360850032 360861035 360862012 360862054 360870034
360860001 360861036 360862013 360862055 360870035
360860017 360861038 360862014 360862056 360870036
360860026 360861039 360862016 360862057 360870037
360860027 360861040 360862017 360862058 360870038
360860028 360861041 360862018 360862059 360870039
360860041 360861042 360862019 360870001 360870040
360861001 360861043 360862020 360870002 360870041
360861002 360861044 360862021 360870003 360870042
360861003 360861045 360862022 360870004 360870043
360861004 360861046 360862023 360870005 360870044
360861005 360861047 360862024 360870006 360870045
360861006 360861048 360862025 360870007 360870046
360861007 360861049 360862026 360870008 360870047
360861008 360861050 360862027 360870009 360870048
360861009 360861051 360862028 360870010 360870049
360861010 360861053 360862029 360870011 360870050
360861012 360861054 360862031 360870012 360870051
360861013 360861055 360862032 360870013 360870052
360861014 360861056 360862033 360870014 360870053
Item Title: 11.1
Ordinance

Introduction

and

Annexation

No.

27,

Encanto/McCall

Gas

Station,

into

Community

Facilities

District

2017-1,
Maintenance Services
Item Page Number: 45

Menifee Mayor and City Council
January 15, 2025
Page
274 of 409

Ordinance Annex 27

8 APN APN APN APN APN
360861015 360861057 360862034 360870015 360870054
360861016 360861058 360862035 360870016 360870055
360861017 360861059 360862036 360870017 360870056
360861018 360861060 360862037 360870018 360870057
360861019 360861061 360862038 360870019 360870058
360861020 360861062 360862039 360870020 360870059
360861021 360861063 360862040 360870021 360870060
360861022 360861064 360862041 360870022 360870061
360861023 360862001 360862042 360870023 360870062
360861025 360862002 360862043 360870024 360870063
360861026 360862003 360862044 360870025 360870064
360861027 360862004 360862046 360870026 360870065
360861028 360862005 360862047 360870027 360870066
360861029 360862006 360862048 360870028 360880001
360861030 360862007 360862049 360870029 360880002
360880003 360880042 360971003 360972002 360980014
360880004 360880043 360971004 360972003 360980015
360880005 360880044 360971005 360972004 360980016
360880006 360880045 360971006 360972005 360980017
360880007 360880046 360971007 360972006 360980018
360880008 360880047 360971008 360973001 360980019
360880009 360880048 360971009 360973002 360980020
360880010 360880049 360971010 360973003 360980021
360880011 360880050 360971011 360973004 360980022
360880012 360880051 360971012 360973005 360980023
360880013 360880052 360971013 360973006 360980024
360880014 360880053 360971014 360973007 360980025
360880015 360880054 360971015 360973008 360980026
360880016 360880055 360971016 360973009 360980027
360880017 360880056 360971017 360973010 360980028
360880018 360880057 360971018 360973011 360980029
Item Title: 11.1
Ordinance

Introduction

and

Annexation

No.

27,

Encanto/McCall

Gas

Station,

into

Community

Facilities

District

2017-1,
Maintenance Services
Item Page Number: 46

Menifee Mayor and City Council
January 15, 2025
Page
275 of 409

Ordinance Annex 27

9 APN APN APN APN APN
360880019 360880058 360971019 360973012 360980030
360880020 360880059 360971020 360974001 360980031
360880021 360970001 360971021 360974002 360980032
360880022 360970002 360971022 360974003 360980033
360880023 360970003 360971023 360974004 360980034
360880024 360970004 360971024 360974005 360980035
360880025 360970005 360971025 360974006 360980036
360880026 360970006 360971026 360974007 360980037
360880027 360970007 360971027 360974008 360980038
360880028 360970008 360971028 360974009 360981001
360880029 360970009 360971029 360980001 360981002
360880030 360970010 360971030 360980002 360981003
360880031 360970011 360971031 360980003 360981004
360880032 360970012 360971032 360980004 360982001
360880033 360970013 360971033 360980005 360982002
360880034 360970014 360971034 360980006 360982003
360880035 360970015 360971035 360980007 360982004
360880036 360970016 360971036 360980008 360982005
360880037 360970017 360971037 360980009 360982006
360880038 360970018 360971038 360980010 360982007
360880039 360970019 360971039 360980011 360982008
360880040 360971001 360971040 360980012 360982009
360880041 360971002 360972001 360980013 360982010
360982011 364411001 364420019 364422018 364430013
360982012 364411002 364420020 364422019 364430014
360983001 364411003 364420021 364422020 364430015
360983002 364411004 364420022 364422021 364430016
360983003 364411005 364420023 364422022 364431001
360983004 364411006 364420024 364423001 364431002
360983005 364411007 364421001 364423002 364431003
360983006 364411008 364421002 364423003 364431004
Item Title: 11.1
Ordinance

Introduction

and

Annexation

No.

27,

Encanto/McCall

Gas

Station,

into

Community

Facilities

District

2017-1,
Maintenance Services
Item Page Number: 47

Menifee Mayor and City Council
January 15, 2025
Page
276 of 409

Ordinance Annex 27

10 APN APN APN APN APN
360983007 364411009 364421003 364423004 364431005
360983008 364411010 364421004 364423005 364431006
360983009 364411011 364421005 364423006 364431007
360983010 364411012 364421006 364423007 364431008
360983011 364411013 364421007 364423008 364431009
360983012 364411014 364421008 364423009 364431010
364410001 364411015 364421009 364423010 364431011
364410002 364411016 364421010 364423011 364431012
364410003 364411017 364421011 364424001 364431013
364410004 364411018 364422001 364424002 364431014
364410005 364420003 364422002 364424003 364431015
364410006 364420004 364422003 364424004 364431016
364410007 364420005 364422004 364424005 364431017
364410008 364420006 364422005 364424006 364432001
364410009 364420007 364422006 364430001 364432002
364410010 364420008 364422007 364430002 364432003
364410011 364420009 364422008 364430003 364432004
364410012 364420010 364422009 364430004 364432005
364410013 364420011 364422010 364430005 364432006
364410014 364420012 364422011 364430006 364432007
364410015 364420013 364422012 364430007 364432008
364410016 364420014 364422013 364430008 364433001
364410017 364420015 364422014 364430009 364433002
364410018 364420016 364422015 364430010 364433003
364410019 364420017 364422016 364430011 364433004
364410020 364420018 364422017 364430012

Item Title: 11.1
Ordinance

Introduction

and

Annexation

No.

27,

Encanto/McCall

Gas

Station,

into

Community

Facilities

District

2017-1,
Maintenance Services
Item Page Number: 48

Menifee Mayor and City Council
January 15, 2025
Page
277 of 409

Ordinance Annex 27

11 ANNEXATION NO. 2

ASSESSOR'S PARCEL NUMBERS
Assessor's Parcel Numbers
339020039 339362020 339362021 339362022 339362023 339362024 339362025 339362026 339362027 339500001 339500002 339500003 339500004 339500005 339500006 339500007 339500008 339500009 339500010 339500011 339500012 339500013 339500014 339500015 339500016 339500017 339500018 339500019 339500020 339500021 339500022 339500023 339500024 339500025 339500026 339500027 339500028 339501001 339501002 339501003 339501004 339501005 339502001 339502002 339502003 339502004 339502005 339502006 339510001 339510002 339510003 339510004 339510005 339510006 339510007 339510008 339510009 339510010 339510011 339510012 339511001 339511002 339511003 339511004 339511005 339511006 339511007 339511008 339511009 339511010 339511011 339511012 339511013 339511014 339511015 339511016 339511017 339511018 339511019 339511020 339511021 339511022 339511023 339511024 339511025 339511026 339511027 339511028 339511029 339511030 339511031 339512001 339512002 339512003 339512004 339512005 339512006 339512007 339512008 339512009 339512010 339512011 339512012 339512013 339512014 339520001 339520002 339520003 339520004 339520005 339520006 339520007 339520008 339520009 339520010 339520011 339520012 339520013 339520014 339520015 339520016 339520017 339520018 339520019 339521001 339521002 339521003 339521004 339521005 339521006 339521007 339521008 339521009 339521010 339521011 339521012 339522001 339522002 339522003 339522004 339522005 339522006 339522007 339522008 339522009 339522010 339522011 339522012 339522013 339522014 339522015 339522016 339522017 339522018 339522019 339522020 339522021 339522022 339522023 339522024 339522025 339522026 339522027 339522028 339522029

ANNEXATION NO. 4

ASSESSOR'S PARCEL NUMBERS
Assessor's Parcel Numbers
333070069 333070070 333070071 333070075 333070080 333070081 333070082

Item Title: 11.1
Ordinance

Introduction

and

Annexation

No.

27,

Encanto/McCall

Gas

Station,

into

Community

Facilities

District

2017-1,
Maintenance Services
Item Page Number: 49

Menifee Mayor and City Council
January 15, 2025
Page
278 of 409

Ordinance Annex 27

12 ANNEXATION NO. 9

ASSESSOR'S PARCEL NUMBERS
Assessor's Parcel Numbers
331080005 331080006 331080007 331080008 331080009 331080010 331080011 331080012 331080018 331080019 331080020 331080021 331080024 331080025 331080027 331080028

ANNEXATION NO. 22A

ASSESSOR'S PARCEL NUMBERS
Assessor's Parcel Numbers

330220018 330220019 330230042 330230044 330230045 335070056 335070057 335070058 335430028 335530001 335530002 335530003 335530004 335530005 335530006 335530007 335530008 335530009 335530010 335531001 335531002 335531003 335531004 335531005 335531006 335531007 335532001 335532002 335532003 335532004 335532005 335532006 335532007 335532008 335532009 335532010 335532011 335532012 335532013 335532014 335532015 335532016 335532017 335532018 335532019 335532020 335532021 335532022 335533001 335533002 335533003 335533004 335533005 335533006 335533007 335533008 335533009 335533010 335533011 335533012 335534001 335534002 335534003 335534004 335534005 335534006 335534007 335534008 335534009 335534010 335534011 335534012 335534013 335534014 335534015 335535001 335535002 335540001 335540002 335540003 335540004 335540005 335540006 335540007 335541001 335541002 335541003 335541004 335541005 335541006 335541007 335541008 335541009 335541010 335541011 335541012 335541013 335541014 335541015 335541016 335541017 335541018 335541019 335542001 335542002 335542003 335542004 335542005 335542006 335542007 335542008 335542009 335542010 335542011 335542012 335542013 335542014 335542015 335542016 335542017 335542018 335542019 335542020 335542021 335542022 335542023 335542024 335542025 335542026 335542027 335542028 335542029 335542030 335543001 335543002 335543003 335543004 335543005 335543006 335543007 335543008 335543009 335543010 335543011 335543012 335543013 335543014 335544001 335544002 335544003 335544004 335544005 335544006 335544007 335544008 335544009 335544010 335544011 335544012 335544013 335544014

Item Title: 11.1
Ordinance

Introduction

and

Annexation

No.

27,

Encanto/McCall

Gas

Station,

into

Community

Facilities

District

2017-1,
Maintenance Services
Item Page Number: 50

Menifee Mayor and City Council
January 15, 2025
Page
279 of 409

Ordinance Annex 27

13 ANNEXATION NO. 23

ASSESSOR'S PARCEL NUMBERS
Assessor's Parcel Numbers
340580001 340580035 340590017 340591018 340603012 340610003 340580002 340580036 340590018 340591019 340603013 340610004 340580003 340580037 340590019 340591020 340603014 340610005 340580004 340580038 340590020 340591021 340603015 340610006 340580005 340580039 340590021 340591022 340603016 340610007 340580006 340580040 340590022 340600001 340603017 340610008 340580007 340580041 340590023 340600002 340603018 340610009 340580008 340580042 340590024 340600003 340603019 340610010 340580009 340580043 340590025 340601001 340603020 340610011 340580010 340580044 340590026 340601002 340603021 340610012 340580011 340580045 340590027 340601003 340603022 340610013 340580012 340580046 340590028 340601004 340603023 340610014 340580013 340580047 340590029 340601005 340603024 340610015 340580014 340581001 340590030 340601006 340603025 340610016 340580015 340581002 340590031 340601007 340603026 340610017 340580016 340581003 340590032 340602001 340603027 340610018 340580017 340581004 340590033 340602002 340603028 340610019 340580018 340581005 340591001 340602003 340603029 340610020 340580019 340590001 340591002 340602004 340603030 340610021 340580020 340590002 340591003 340602005 340603031 340610022 340580021 340590003 340591004 340602006 340603032 340610023 340580022 340590004 340591005 340602007 340603033 340610024 340580023 340590005 340591006 340602008 340603034 340610025 340580024 340590006 340591007 340603001 340603035 340610026 340580025 340590007 340591008 340603002 340603036 340610027 340580026 340590008 340591009 340603003 340603037 340610028 340580027 340590009 340591010 340603004 340603038 340610029 340580028 340590010 340591011 340603005 340603039 340610030 340580029 340590011 340591012 340603006 340603040 340610031 340580030 340590012 340591013 340603007 340603041 340610032 340580031 340590013 340591014 340603008 340603042 340610033 340580032 340590014 340591015 340603009 340603043
340580033 340590015 340591016 340603010 340610001
340580034 340590016 340591017 340603011 340610002

Item Title: 11.1
Ordinance

Introduction

and

Annexation

No.

27,

Encanto/McCall

Gas

Station,

into

Community

Facilities

District

2017-1,
Maintenance Services
Item Page Number: 51

Menifee Mayor and City Council
January 15, 2025
Page
280 of 409

Item Title: 11.1
Ordinance

Introduction

and

Annexation

No.

27,

Encanto/McCall

Gas

Station,

into

Community

Facilities

District

2017-1,
Maintenance Services
Item Page Number: 52

Menifee Mayor and City Council
January 15, 2025
Page
281 of 409

Item Title: 11.1
Ordinance

Introduction

and

Annexation

No.

27,

Encanto/McCall

Gas

Station,

into

Community

Facilities

District

2017-1,
Maintenance Services
Item Page Number: 53

Menifee Mayor and City Council
January 15, 2025
Page
282 of 409

Item Title: 11.1
Ordinance

Introduction

and

Annexation

No.

27,

Encanto/McCall

Gas

Station,

into

Community

Facilities

District

2017-1,
Maintenance Services
Item Page Number: 54

Menifee Mayor and City Council
January 15, 2025
Page
283 of 409

Item Title: 11.1
Ordinance

Introduction

and

Annexation

No.

27,

Encanto/McCall

Gas

Station,

into

Community

Facilities

District

2017-1,
Maintenance Services
Item Page Number: 55

Menifee Mayor and City Council
January 15, 2025
Page
284 of 409

Item Title: 11.1
Ordinance

Introduction

and

Annexation

No.

27,

Encanto/McCall

Gas

Station,

into

Community

Facilities

District

2017-1,
Maintenance Services
Item Page Number: 56

Menifee Mayor and City Council
January 15, 2025
Page
285 of 409

Item Title: 11.1
Ordinance

Introduction

and

Annexation

No.

27,

Encanto/McCall

Gas

Station,

into

Community

Facilities

District

2017-1,
Maintenance Services
Item Page Number: 57

Menifee Mayor and City Council
January 15, 2025
Page
286 of 409

Item Title: 11.1
Ordinance

Introduction

and

Annexation

No.

27,

Encanto/McCall

Gas

Station,

into

Community

Facilities

District

2017-1,
Maintenance Services
Item Page Number: 58

Menifee Mayor and City Council
January 15, 2025
Page
287 of 409

Item Title: 11.1
Ordinance

Introduction

and

Annexation

No.

27,

Encanto/McCall

Gas

Station,

into

Community

Facilities

District

2017-1,
Maintenance Services
Item Page Number: 59

Menifee Mayor and City Council
January 15, 2025
Page
288 of 409

STREET & LANDSCAPE EXHIBIT
1 OF 1
Section 22, Township 5S and Range 3W S.B.M.

Date Exhibit Prepared: APRIL 17, 2024
4320 VIEWRIDGE AVE. SUITE C
SAN DIEGO, CA 92123
PH:(858) 634-8620 FAX:(858)-634-8627
Maintenance Exhibit
Item Title: 11.1
Ordinance

Introduction

and

Annexation

No.

27,

Encanto/McCall

Gas

Station,

into

Community

Facilities

District

2017-1,
Maintenance Services
Item Page Number: 60

Menifee Mayor and City Council
January 15, 2025
Page
289 of 409

CITY OF MENIFEE
SUBJECT: Councilmember Committee and Commission Appointments MEETING DATE: January 15, 2025
TO: Mayor and City Council
PREPARED BY: Stephanie Roseen, City Clerk
REVIEWED BY: Stephanie Roseen, City Clerk
APPROVED BY: Armando G. Villa, City Manager
-------------------------------------------------------------------------------------------------------------------------------

RECOMMENDED ACTION

1. Mayor Estrada to appoint each of the following: a) Planning Commissioner, b) Parks, Recreation, and Trails Commissioner, c) Quality of Life (Measure DD) Oversight Committee Member, d) Senior Advisory Committee Member, e) Menifee Citizens Advisory Committee Member, and f) Veterans and Military Families Advisory Committee Member; and

2. Mayor Pro Tem Karwin to appoint each of the following: a) Planning Commissioner, b) Parks, Recreation, and Trails Commissioner, c) Quality of Life (Measure DD) Oversight Committee Member, d) Senior Advisory Committee Member, e) Menifee Citizens Advisory Committee Member, and f) Veterans and Military Families Advisory Committee Member; and

3. Councilmember Temple to appoint each of the following: a) Planning Commissioner, b) Parks, Recreation, and Trails Commissioner, c) Quality of Life (Measure DD) Oversight Committee Member, d) Senior Advisory Committee Member, e) Menifee Citizens Advisory Committee Member, and f) Veterans and Military Families Advisory Committee Member; and

4. Councilmember Deines to appoint each of the following: a) Quality of Life (Measure DD) Oversight Committee Member, b) Senior Advisory Committee Member, c) Menifee Citizens Advisory Committee Member, and d) Veterans and Military Families Advisory Committee Member.

DISCUSSION
Every even numbered year, concurrent with the General Municipal Election, the City of Menifee conducts a biennial recruitment process to fill vacancies on its Committees and Commissions, ensuring alignment with legal requirements and promoting public engagement in local governance. The City offers several opportunities for residents to serve in advisory roles, including positions on the Planning Commission, Parks, Recreation, and Trails Commission, Quality of Life Item Title: 12.1
Councilmember Committee and Commission Appointments
Item Page Number: 1

Menifee Mayor and City Council
January 15, 2025
Page
290 of 409

City of Menifee Staff Report
Councilmember Committee and Commission Appointments
January 15, 2025

2 5
0 5
(Measure DD) Oversight Committee, Senior Advisory Committee, Menifee Citizens Advisory Committee (MCAC), and Veterans and Military Families Advisory Committee.

In 2024, the City Council adopted Resolution Nos. 24-1455 and 24-1491, amending the composition of MCAC and creating the Veterans and Military Families Advisory Committee.

MCAC’s composition was amended to extend the opportunity for public participation in the committee. Committee Members may be appointed from existing committees or commissions or be appointed as a new committee member not currently serving on a committee or commission.

The Veterans and Military Families Advisory Committee was created to promote public service and community involvement for veterans and military families; review proposals for programs, projects and facilities as they pertain to veterans and military families. This committee will help promote involvement in community events programs or volunteer projects and act in an advisory capacity to the City Council implementing veteran oriented directives related to City projects, events and veteran and military family programs.

Councilmembers appoint Commissioners to serve terms concurrent with their four-year City Council term, while Committee appointments are for two years. There are no term limits for Commissioners or Committee Members, and Councilmembers have the option to reappoint members. On December 17, 2024, Councilmembers were provided with applications for review and consideration. Councilmembers Karwin and Temple and Mayor Estrada, elected in the November 2024 election, will appoint or reappoint members to all Committees and Commissions.

However, Councilmember Dean Deines’s Commissioners are within their current four-year term, so he will only appoint or reappoint members to Committees.

As required by the Maddy Act (Government Code 54970), specific noticing requirements must be followed for vacancies. The Maddy Act aims to enhance public awareness of appointments made by the City Council and encourages public participation in local government. The Act mandates the posting of a Local Appointments List, which includes appointment and expiration dates, qualifications, and meeting details.

To streamline the appointment process while adhering to legal requirements, the City Clerk Department conduct a biennial recruitment for Committee and Commission positions. Notices of vacancies were published on October 16, 2024, and November 18, 2024, and were disseminated through the City’s website and social media platforms. Applications were accepted through November 22, 2024, and the City Clerk received 69 applications, some for multiple positions. After the recruitment period closed, the City Clerk vetted the applications to ensure they met the minimum qualifications and compiled them for the City Council's review to facilitate appointment decisions.

Applicants not selected during this round of appointments will be placed on a two-year interest list and may be contacted to fill a unscheduled vacancies. The City Clerk Department will notify all applicants not selected with a letter, providing information on additional opportunities to volunteer in the community,

STRATEGIC PLAN OBJECTIVE
Community Engagement and Social Infrastructure
Item Title: 12.1
Councilmember Committee and Commission Appointments
Item Page Number: 2

Menifee Mayor and City Council
January 15, 2025
Page
291 of 409

City of Menifee Staff Report
Councilmember Committee and Commission Appointments
January 15, 2025

2 5
0 5

FISCAL IMPACT
There is no fiscal impact associated with the recommended action.

ATTACHMENTS

1. 2025 Proposed Local Appointments List
Item Title: 12.1
Councilmember Committee and Commission Appointments
Item Page Number: 3

Menifee Mayor and City Council
January 15, 2025
Page
292 of 409

4 9
8 1
7 CITY OF MENIFEE

PROPOSED

LOCAL APPOINTMENTS LIST
Pursuant to Government Code Section 54972, a Local Appointments List shall be prepared including regular and ongoing commissions whose members serve at the pleasure of the Menifee City Council. Following is an open list of local appointive offices containing the incumbent appointees; dates of appointment; dates terms expire, and the terms which will expire during the next calendar year. To be eligible for appointment to a commission, a person must: 1) be a registered voter within the City; and 2) not be an employee of the City.

Planning Commission
(Meets 2nd & 4th Wednesday of Each Month at 6:00 PM at City Hall, Council Chambers) Commissioner Appointment
Date
Term Expiration Appointed By
Tammy Ramirez January 15, 2025 December 2028 Mayor Ricky Estrada Ivan Holler January 15, 2025 December 2028 Mayor Pro Tem Bob Karwin Vacant December 2026 District 2 Councilmember - Vacant
Chris Thomas January 15, 2025 December 2028 Councilmember Dan Temple Benjamin Diederich January 20, 2021 December 2026 Councilmember Dean Deines Parks, Recreation and Trails Commission
(Meets 1st Thursday of Each Month at 6:00 PM at City Hall, Council Chambers) Commissioner Appointment Date Term Expiration Appointed By Laz Peterson January 15, 2025 December 2028 Mayor Ricky Estrada Mauricio Sanchez January 15, 2025 December 2028 Mayor Pro Tem Bob Karwin Vacant December 2026 District 2 Councilmember - Vacant
David Foust January 15, 2025 December 2028 Councilmember Dan Temple Tierra Trembly August 17, 2022 December 2026 Councilmember Dean Deines Quality of Life Measure DD Oversight Committee
(Meets a minimum of two times per year, prior to FY budget adoption and Mid-Year adoption, at City Hall, Council Chambers) Committee Member Appointment
Date
Term Expiration Appointed By
Sarah Hakala January 15, 2025 December 2026 Mayor Ricky Estrada June Conant January 15, 2025 December 2026 Mayor Pro Tem Bob Karwin Michael Ramlogan* December 2026 District 2 Councilmember - Vacant Phil Derner January 15, 2025 December 2026 Councilmember Dan Temple John Standish January 15, 2025 December 2026 Councilmember Dean Deines * Serves until a successor is appointed by the incoming District 2 Councilmember Item Title: 12.1
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4 9
8 1
7 Senior Advisory Committee
(Meets 4th Tuesday of Each Month at 10:00 AM at City Hall, Council Chambers) * Must be 55 years or older
Committee Member Appointment Date Term
Expiration
Appointed By
Charmaine Summers January 15, 2025 December 2026 Mayor Ricky Estrada Tracye Pierson January 15, 2025 December 2026 Mayor Pro Tem Bob Karwin Vacant December 2026 District 2 Councilmember - Vacant
Bruce Atwood January 15, 2025 December 2026 Councilmember Dan Temple Anne-Marie Novack January 15, 2025 December 2026 Councilmember Dean Deines Menifee Citizens Advisory Committee
(At a minimum, the committee meets three times a year; March, August, and January at City Hall, Council Chambers. Meeting dates and times are determined by the members of the Committee.)
Committee Member Appointment Date Term
Expiration
Appointed By
Lilliana Montoya January 15, 2025 December 2026 Mayor Ricky Estrada Tracye Pierson January 15, 2025 December 2026 Mayor Pro Tem Bob Karwin Vacant December 2026 District 2 Councilmember - Vacant
Karnail Mudahar January 15, 2025 December 2026 Councilmember Dan Temple Gloria Sanchez January 15, 2025 December 2026 Councilmember Dean Deines Veterans and Military Families Advisory Committee
(Meeting dates and times to be determined by inaugural 2025 committee) Committee Member Appointment Date Term
Expiration
Appointed By
Al Maybeno January 15, 2025 December 2026 Mayor Ricky Estrada Linda Blanche January 15, 2025 December 2026 Mayor Pro Tem Bob Karwin Vacant December 2026 District 2 Councilmember - Vacant
Camilo Gutierrez January 15, 2025 December 2026 Councilmember Dan Temple Ed Samuelson January 15, 2025 December 2026 Councilmember Dean Deines List Updated: January 7, 2025
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1 Altie T. Holcomb
Menifee, California 92584 Cell: Email:

EDUCATION:

Master of Arts, Political Science Awarded: January 3, 2023 California State University, Fullerton
Master of Arts, Christian Ministry Awarded: April 2008 Wayland Baptist University, Honolulu
Bachelor of Arts, Political Science Awarded: May 1999 San Diego State University

WORK EXPERIENCE:

Government Affairs Officer, March Joint Powers Authority June 2024 to Present Riverside, CA

Serves as Government Affairs Officer for the March Joint Powers Authority (MJPA).

HIGHLIGHTS:

Reviews, tracks and analyzes proposed federal, state and local legislation and its impacts on MJPA operations.

Represents the authority at various community meetings and provides updates regarding MJPA operations.

Senior Field Representative, Senator Richard D. Roth December 2012 to June 2024 Riverside, CA

Served as the Senior Field Representative for California state Senator Richard Roth.

HIGHLIGHTS:

Developed and implemented district-wide programs connecting constituents with a variety of priority initiatives, human services.

Oversaw policy areas of military/veterans affairs, legal/judicial, public safety and energy in the district.

Briefed and staffed the Senator for district meetings and keeps him apprised of current issues and legislative impacts on his constituents.

Tracked legislation and analyzed their impacts on constituents and organizations.

Interacted with federal, state, county, and city offices in western Riverside County.

Provided legislative updates to various community groups and stakeholders.

Successfully organized town hall meetings, special events and community engagement events for the Senator.

Exercised confidentiality and discretion in a fast-paced and fluid professional environment.

Assisted constituents with inquiries while navigating state agencies for resolution.

Presented proclamations and certificates of recognition on the Senat Served as inaugural chairman of the Riverside Area Veterans Expo.

Served as inaugural chairman of the Riverside Veterans Recognition Program.

Senior Marine Corps JROTC Instructor, Murrieta Valley High School August 2009 to December 2012 Murrieta, CA
Served as Senior Marine Instructor for 115 cadets and staff member, overseeing their academic instruction in various areas including military drill, citizenship, U.S. government, uniform inspections, physical fitness, and other topics.

Mentored cadets in learning critical life skills including leadership, character development, and career development.

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2 HIGHLIGHTS:

Successfully oversaw the administration and operations of a Marine Corps Junior ROTC unit.

Taught leadership and curriculum-based classes to junior and senior cadets.

Coached Girls Varsity Basketball, leading to two Southwestern League Championships and CIF Playoffs.

Logistics Officer, U.S. Marine Corps August 1989 to August 2009 Continental U.S. and Overseas
Served 20 years in the Marine Corps in the administration, supply and logistics fields. Successfully led and managed personnel, equipment and supply accounts of over $1 million and helped facilitate various deployments and redeployments during exercises and in combat zones. Retired as a Captain. Participated in Operations Desert Shield and Desert Storm (1990-91) and Operation Iraqi Freedom (2003, 2008).

HIGHLIGHTS:

Served as Commander of a 63-person aviation ground support detachment, and successfully led them in conducting various support missions in Western Al Anbar province, Iraq, during Operation Iraqi Freedom (2008).

Served as Team Embarkation Officer of the USS Duluth (LPD-6) during Operation Iraqi Freedom (2003).

Commanded a 140-person company, providing tactical vehicle and maintenance support to combat, combat service support and aviation units as well as outside agencies.

ADDITIONAL SKILLS AND EXPERIENCE:

Excellent communication skills, professionalism and self-awareness.

Ability to engage with any and all demographics and cultures.

Extensive knowledge of local politics, local legislative offices and general political issues.

Ability to collaborate with community partners and stakeholders.

Sensitive to and understands the cultural and socioeconomic diversity of local populations.

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Barbara J. Brohl

Menifee, CA 92587

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Qualifications

My career has been spent balancing business experience and public service.

I obtained extensive legal, regulatory, and technology experience while working in the telecommunications industry. I started out in IT, designing systems, developing software, and negotiating technology contracts. After graduating from law school, I was promoted to a corporate lawyer for Qwest Communications, where I directed and developed the legal strategy and direction regarding Qwest’s general Regulatory Compliance requirements and ensured that company’s product strategy direction complied with all federal and state regulatory obligations while furthering corporate product and service goals. In addition, I performed regulatory evaluation of and submitted regulatory applications for mergers & acquisitions of broadband and fiber companies in several states. At the same time, I also negotiated large broadband and fiber wholesale agreements.

While at Qwest, I was elected to the board of directors for the Regional Transportation District – the bus and light rail agency. During that time, I learned how to govern and develop policy, in addition to dealing with constituents’ issues and concerns. I was a member of the Executive Committee, the General Manager Search and Compensation Committee, and oversaw the multi-billion-dollar budget for the FasTracks project which was considered a model for the country at that time. In support of those transit projects, I actively worked on the RFP for the Penta P – public / private partnership business relationship and oversaw the deliverables and budget for the light rail build out project. I was selected to be a Trustee for the Salaried Employees Pension Trust, overseeing the plan, approving appropriate investment strategies, and ensuring that the financial health of the Pension Trust was maintained.

These experiences led to my being appointed to (then) Governor Hickenlooper’s Cabinet as the Executive Director for the Department of Revenue (DOR). DOR is a department that is not singularly focused and has several constituent-facing responsibilities. I led a multi-level organization of approximately 1,400 employees with an annual budget of approximately $500 million. I was responsible for leading the Tax Division; Division of Motor Vehicles; Lottery; and Enforcement for Gaming, Liquor & Tobacco, Racing, Automotive Dealers, and Cannabis.

I regularly presented to and testified before the Colorado Legislature, in particular: 1) the Joint Budget Committee; the Legislative Audit Committee; and 3) the Joint Finance Committees; regarding financial matters, audit matters, cannabis regulation, and general state of DOR.

State Tax – I had executive oversight of and developed an understanding of tax policy, budgeting, and financial management. I ensured the financial integrity in collecting and disbursing state tax revenues, and the integrity of all products and services provided to constituents; demonstrated through internal and external annual audits.

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Barbara J. Brohl

Menifee, CA 92587

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DMV – I spearheaded process improvements and successfully oversaw the driver license system replacement project, securing funding, and overseeing the implementation of SaaS technology solutions to replace aging DMV systems.

Lottery – I oversaw the integrity of the lottery game process and the proceeds which funded outdoor Colorado parks and recreation.

Regulation & Enforcement for the Gaming, Liquor & Tobacco, Racing, Automotive Dealers, and Cannabis industries – I oversaw regulatory programs that used education, workshops, compliance, and criminal enforcement, balancing public safety and regulatory burden.

Most recently, I was on the board of the Elevations Credit Union where I served as Treasurer and Audit Committee Vice-Chair.

Background

I grew up poor, so understand the value of hard work and the value of a dollar. I went to work right out of high school; college was not within my reach at that time. I started college in my 30’s, working full-time while graduating in 4 years and then going on to law school. I believe in the value of education and that it should be accessible for all and that a lack of resources should not be what prevents individuals from getting an education if they desire it. As a result, I have been on non-profit boards that support education, such as the DSST Public Schools, which is a network of open enrollment charter public schools with STEM-focused programs. I was also on the board of the Latinas First Foundation, which provides scholarships, mentorship and networking opportunities, and honors Latina Trailblazers and Unsung Heroines.

Reasons for Seeking Appointment to the District 2 Council Seat

Based on my previous public service I believe strongly in giving back to my community, and for that reason I am interested in being appointed to the Menifee City Council. I believe we have an obligation to get involved in our communities. With my business and government background, serving on Menifee’s city council is a perfect way to do that.

My husband and I purchased a home in the Audie Murphy Ranch development 2 ½ years ago and really enjoy the area. We moved here from a city in Colorado – Lakewood – with about the same population as Menifee. It is considered a “bedroom community” because it has no major industries and is lived in by people who go to another town or city to work. We had previously lived in the city of Denver, which is much larger and has a much larger population. The city of Lakewood is adjacent to the city of Denver.

Because of my background, my qualifications, and my experience – in both the public and private sectors - I believe I can bring insight and understanding to the discussions surrounding growth and the future of our community.

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Barbara J. Brohl

Menifee, CA 92587

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Vision for Representing District 2

I want to ensure that District 2 and its needs continue to be represented in the future of Menifee. I embrace the diversity of the area and will foster strategic and managed growth, such that the city is economically sound to support its future. Menifee is a desirable place to live and work, and I want to ensure that it maintains its character while meeting the needs of all of its residents.

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Barbara J. Brohl

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Questions

1. Why do you want to represent District 2, and what unique goals would you bring to the Council?

As noted in my Statement of Interest, with my previous public service I believe strongly in giving back to my community, and for that reason I am interested in being appointed to the Menifee City Council. I believe it we have an obligation to get involved in our communities.

With my business and government background, serving on Menifee’s city council is a perfect way to do that.

My husband and I purchased a home in the Audie Murphy Ranch development 2 ½ years ago and really enjoy the area. We moved here from a city in Colorado – Lakewood – with about the same population as Menifee. It is considered a “bedroom community” because it has no major industries and is lived in by people who go to another town or city to work. We had previously lived in the city of Denver, which is much larger and has a much larger population. The city of Lakewood is adjacent to the city of Denver.

Because of my background, my qualifications, and my experience – in both the public and private sectors - I believe I can bring insight and understanding to the discussions surrounding growth and the future of our community.

2. Can you share examples of your past or current community involvement and how you would continue to engage with residents?

During my tenure as an elected member of the Regional Transportation District Board of Directors, I regularly engaged with my constituents, which included both the public and the business community. It is important to use different avenues for engagement in order to interact with constituents in the way they feel most comfortable. For example, I interacted with constituents on an in-person basis, by attending ad-hoc neighborhood meetings, weekly public board meetings, community meetings and events, business events, district-wide events, in addition to through email, newsletters, and a website that focused on the work I was performing, the projects I was working on, decisions being contemplated, and obtaining their input. It was also necessary to engage with fellow governing bodies, such as the Denver Regional Council of Governments (DRCOG), the Metro Mayors’ Caucus and the State Legislature.

3. What are the top three issues facing Menifee residents, and what specific improvements or mitigation efforts do you believe are needed?

Growth – growth is happening and will continue to happen. The question is whether it is uncontrolled growth or strategic growth. My answer to #5 fully addresses the rest of this question.

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Barbara J. Brohl

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Job Creation – My answers to #6 and #7 address what is needed to address job creation.

Affordability – affordability of housing and food is an important concern. The answer to #7 addresses what is needed to address housing and the discussion on job creation and business development addresses what is needed to address other costs challenges.

4. What do you envision Menifee’s “Unique Identity” to be?

Menifee was born in 2008 when a collection of smaller communities – including the traditional lands of the Luiseno and Pechanga Indian tribes, Sun City, Quail Valley, and Romoland – voted to incorporate it. Menifee has a rich history with the diversity of each of these communities and is working hard to ensure that all of its constituencies and residents and their needs are represented in its planned development.

Menifee’s “unique identity” is that it is comprised of diverse communities with diverse histories and diverse needs. Approaching its growth needs with thoughtfulness and care will allow Menifee to integrate its past with its future and to do so in a manner that does not disenfranchise any of its residents.

5. What is your perspective on the growth Menifee has experienced?

Menifee is a growing city – in fact, it is growing fast. It is a beautiful locale with great weather and a close proximity to the coast. It will continue to grow. People want to live here.

Menifeebusiness.com reported that it is “recognized as the top city for growth in California and the top 15 in the nation.” It is considered to be a “boomtown”. As such, growth and density will happen – the key is to guide it – determine the type of growth we want and then manage it. Families are moving in and the need and demand for more housing, amenities, schools, shopping, dining, entertainment, roads, etc., will continue. Along with that is employment – central to a good economy for the city are businesses that provide the types of jobs residents want and are now commuting to other cities to have. When individuals work and play in other cities, many times that’s where they leave their dollars. People go out to lunch near where they work, they may shop near where they work, they may play near where they work – and that translates into tax dollars being spent near where they work. Having lived in what’s considered a bedroom community – where people live, but they work somewhere else – I have experienced this quite a bit. I firmly believe that Menifee can continue to grow, do it strategically, meet the needs of those who have lived here for entire lifetimes, and meet the needs of those who have made conscious decisions to live here. To do that requires planning, infrastructure, and the right businesses.

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Barbara J. Brohl

Menifee, CA 92587

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6. What role should the city play in attracting businesses and amenities, and how should the infrastructure to support these developments be funded?

The city should play a large role in attracting businesses and amenities. That role needs to start with a short-term and long-term strategic plan with 5-, 10-, 15-, and 20-year increments that address the following:
 A vision of what the city will look like in the future  Understanding of what Menifee residents want and need  The types of businesses and infrastructure that are part of the plan  Goals for each phase
 Identification of the stakeholders for each phase
 Key performance indicators that designate success
 Continuous feedback loop
 Determination of cost and how it will be funded
 Interim deliverables and success factors

The city does not need to do this all by itself. Other projects that I have been part of have availed themselves of public / private partnerships, whereby the industries, business community, and development community work with the city to perform the buildout, to commit to bringing their businesses and industries here, and as part of the partnership, agree to up-front much of the funding that is needed for development in exchange for tax breaks, a trained workforce, and the ability to manage their growth strategically, for example. It tends to bring the best of both worlds together but does require oversight with integrity.

7. A recent Channel 5 News report stated that nearly 80% of renters in Menifee are rent burdened, making the city one of the most impacted in the state. Would you support the development of more diverse housing options to help address this issue?

I have often said that the measure of a government is how it treats its most vulnerable populations. Those individuals who are rent burdened are in that category. Having housing insecurity is as detrimental as having food insecurity. This is a very complicated issue and I would support looking at more diverse housing options to help address the issue. I believe we must look beyond only housing options – we should look at how we ensure that individuals have good job training, good education, and access to good jobs. As I looked at this news report, I saw that Santa Clara, CA ranked in the top ten for best cities for renters, so I took a look at the differences. Its population is similar to Menifee, but where it differs is in its job market.

Attracting the right kind of high-paying jobs to this area would also help renters to afford rent.

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Latinas First Foundation Board (2018 – 2022)
- Granted scholarships to students, and oversaw comprehensive networking and mentoring program Denver Employee Retirement Program (DERP) (2011 – 2011) - Appointed by the Denver Mayor
- Oversaw and approved trust investment financial documents to ensure ROI to support pension financial health, which ensured full funding of Pension Trust Corporate Boardbound Program 2018 - 2019
- One-year board readiness program for C-suite level executive women

Corporate Leadership / Professional Experience

B J Brohl Strategies, Principal – Denver, CO / Menifee, CA - 2017 – Present - Government Affairs consulting for law firms regarding the state regulatory environment.

Colorado Department of Revenue – Denver, CO 2011 – 2017 Executive Director and State Licensing Authority with responsibility for:
- Leading a multi-level organization of approximately 1,400 employees with an annual budget of approximately $500 million.
- Leading Colorado’s Tax Division; Division of Motor Vehicles; Lottery; and Enforcement for Gaming, Liquor & Tobacco, Racing, Automotive Dealers, and Marijuana. - Regularly presenting to and testifying before the Colorado Legislature, in particular: 1) the Joint Budget Committee; the Legislative Audit Committee; 3) the Joint Finance Committees; regarding financial matters, audit matters, cannabis regulation, and general state of the Department - Ensuring the financial integrity in collecting and disbursing $12 – 14 billion in state tax revenues; integrity of all products and services provided to customers; demonstrated through internal and external annual audits.
- Ensuring that regulatory programs are implemented using education, workshops, compliance, and criminal enforcement, in a manner that balances public safety with burden on the industries. - Oversaw the implementation of SaaS technology solutions to replace aging Tax and DMV systems. - Directed the implementation of a METRC Users’ Group with membership from regulators, industry, 3rd-party API vendors, and METRC, LLC.

Qwest Communications International – Denver, CO 1978 – 2011 - Corporate Counsel, Corporate Law Department
- Regulatory Director / Expert Witness, Information Technologies - Software Developer, Systems Architect, Project Manager, Information Technologies

Demonstrated Skills
Governance:
- Directed and developed the legal strategy and direction regarding Qwest’s general Regulatory Compliance requirements and ensured that company’s product strategy direction complied with all federal and state regulatory obligations while furthering corporate product and service goals. - Reviewed Qwest’s retail products and services to ensure they complied with all federal and state regulatory non-discrimination obligations.
- Performed regulatory evaluation of and submitted regulatory applications for mergers & acquisitions in several states of broadband and fiber companies.
- Negotiated large broadband and fiber wholesale agreements.

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- Executive oversight of all internal audit & external audit activities and directed training on fraud recognition and reporting requirements to all Department of Revenue employees.

Regulatory Policy:
- Worked extensively with the Colorado State Legislature for six years in developing policy and statutes to implement that policy.

Business Development and Marketing:
- Oversaw the Lottery Division’s increased profitability by more than 25%, distributing more than $770M to its beneficiaries.
- Oversaw all marketing activities, including: social media, bricks & mortar, and website-based marketing channels; evaluated profitability and return on investment on specific channels and specific games; and maximized profits to its beneficiaries.
- Partnered with and advised Qwest’s Marketing Division to ensure that the company’s product and marketing strategies complied with all federal and state regulatory obligations while furthering corporate product and service goals.

Reorganization and Innovation:
- Directed extensive process and system improvements throughout the Department of Revenue, resulting in streamlined tax processing for taxpayers, doubling the number of on-line filing of sales tax returns to 82% and on-line filing of corporate returns to 56%, and technology projects delivered with quality, on time and on budget.
- Successfully obtained $94M in funding from the Colorado Legislature Joint Budget Committee to replace the obsolete driver and vehicle systems with a configurable off-the-shelf software system; completed on time and under budget.
- Process & system improvements significantly reduced wait times and increased online capabilities with a 37% increase in online driver license renewals.

Strategy Development of Cannabis Regulation:
- Executive oversight of the development and implementation of the first-in-the-world regulatory program for adult-use cannabis, known globally as “The Colorado Model”. - Co-chair of the Amendment 64 Implementation Task Force. - As State Licensing Authority, ensured appropriate licensing requirements were met, rigorous rules were established, and regulatory program was developed that balanced public safety and burden on the industry.
- Consulted with governments on both national and international levels to present “The Colorado Model.”
- Notable engagements include: 1) Panelist at the Commission on Narcotic Drugs at the United Nations in Vienna, Austria; 2) , Keynote speaker at The Transparent Chain Conference in the Netherlands advising government and key stakeholders regarding their move toward full regulation of cannabis; and 3) Member of the expert review panel for the 2018 Report on Regulation by the Global Commission on Drug Policy.

Education / Awards
Education
- J.D., University of Denver, Sturm College of Law, 1995 - B.S., with honors, Regis University – Business Management, with minor in Computer Science Awards
- Top 25 Most Powerful Women in Business, Colorado Women’s Chamber of Commerce, 2019 - Lifetime Achievement Award, Colorado Hispanic Bar Association, 2019 - State Executive of the Year Award, National Association of State CIOs, 2017 - Lifetime Achievement Award, Center for Legal Inclusiveness, 2017 - Trailblazers Award by the Latinas First Foundation, 2015 - Outstanding Women in Business – Finance, Accounting, & Banking, Denver Business Journal, 2015 Item Title: 12.1
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- Outstanding Lawyer Award, Colorado Hispanic Bar Association, 2008

Publications / Public Speaking / Media
Publications
- Co-Author, If New Yorkers Join The Recreational Cannabis Bandwagon, What Could They Learn From Colorado? (Forbes Magazine, Jan 25, 2019)
- Expert Review Panel, 2018 - REGULATION - THE RESPONSIBLE CONTROL OF DRUGS, Global Commission on Drug Policy Report (September, 2018)
- Expert Advisor, 2018 AN EXPERIMENT WITH A CLOSED CANNABIS CHAIN, Advisory Committee to Dutch Government (June, 2018)
Public Speaking
- Frequently requested speaker about cannabis to local, national, and international audiences addressing regulatory, financial, enforcement, and legal matters - Keynote speaker at numerous local, national, and international conferences, notably:
o Uruguay, Switzerland, Germany (Berlin and Frankfurt), the Netherlands (Amsterdam and Utrecht), New York, Rhode Island, Florida, Texas, Pennsylvania, California, Nevada, Illinois, Colorado, District of Columbia, New Jersey, Massachusetts, and the Biennial of the Americas o United Nations Commission on Narcotic Drugs (side event) –Vienna, Austria o Plenary Session before Inter-American Drug Abuse Control Commission – Washington, D.C.

Media / Interviews
- Have been extensively interviewed by local, national, and international media, notably:
o Nieuwsuur from the Netherlands, Calgary TV News, Fortune Magazine, The Economist, BNN, CNN with Ana Cabrera, CBS This Morning, CNN with Fredricka Whitfield, Brookings, and ABC News Nightline.

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1. Why do you want to represent District 2, and what unique goals? As a candidate with a smart growth platform, I want to represent Menifee's District 2 because I am deeply committed to fostering balanced development that enhances our quality of life while preserving the unique character of our community. District 2 represents a vital part of Menifee’s growth, with its mix of residential neighborhoods, major businesses, and open spaces.

I believe we can create a sustainable future for District 2 by focusing on improving infrastructure, managing traffic congestion, and promoting local businesses to create jobs and boost the local economy. At the same time, I’m dedicated to ensuring we protect and enhance the small-town charm and family-friendly environment that make Menifee such a special place to live.

I want to bring a voice to our community that prioritizes thoughtful planning—investing in safe streets and sidewalks, accessible parks, and vibrant public spaces, while also addressing pressing issues like housing affordability and public safety. My goal is to engage with residents, listen to their concerns, and work collaboratively to shape policies that meet both current needs and future aspirations for District 2.

By representing District 2, I will advocate for smart, responsible growth that benefits all residents and builds a stronger, more connected Menifee."

2. Your community involvements and how you would continue to engage with residents * The 2020 Cottonwood Community’s July 4th Caravan Parade In 2020, as the COVID-19 pandemic disrupted lives worldwide, traditional celebrations were put on hold to prioritize public health and safety. Despite the restrictions, as president of the Cottonwood Community HOA, the board and our community organized a unique and safe alternative: a July 4th caravan parade, where each family could participate from the safety of their own vehicle or standing in front of their house, ensuring physical distancing while fostering unity and patriotism.

To add to the festive atmosphere, each car was adorned with American flags, and families brought portable speakers to play and sing patriotic songs. The combination of the music and the waving flags created a lively, celebratory ambiance that resonated with the community’s pride and resilience.

Salutation to active first responders: the parade caravan also stopped and and salute to our neighborhood fist responders, active military service members, and healthcare service members The Cottonwood July 4th caravan parade was a testament to the community’s determination to celebrate together, even in challenging times. It was a simple yet powerful reminder that traditions can be adapted to suit the circumstances, and that our shared values of freedom, unity, and perseverance remain steadfast.

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• Cottonwood Community Food Drive
During my tenure as president of the Cottonwood Homeowners Association (HOA), our community organized the annual food drive during Thanksgiving week. This initiative embodied the spirit of gratitude and generosity, fostering a deep sense of community. We had many neighbors volunteering to distribute food drive flier, and picking up food, and sort food, and transporting food to Community Cubboard in Sun City. * Mayfield Park Equipment Improvement
Our Cottonwood community had a meeting with Menifee city staff, requesting more exercise equipments at the Mayfield Park. Yes, we got more exercised equipments * Speed control on Pacific Rim Path along the Mayfield Park Our Cottonwood community had a meeting with Menifee Council member Lesa Sobek asking for speed limit signs. The speed limit signs were installed . * Menifee City Planning Commission
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that is growing rapidly while striving to preserve its charm and improve the quality of life for its residents.

As a Planning Commissioner, I am continually focused on ensuring that Menifee grows responsibly. This means encouraging developments that balance residential, commercial, and recreational spaces. It means working to ease traffic congestion, improve public safety, and enhance the availability of parks, schools, and cultural amenities. Our aim is to create a city where families, businesses, and individuals can thrive.

The decisions we have made will shape the Menifee of tomorrow. We are not merely reviewing blueprints or zoning codes; we are crafting the foundation of a community that will endure for generations. This responsibility is both humbling and inspiring, and I am proud to be part of this journey.

Over the past two years, I have had the great fortune of working alongside an exceptional group of commissioners. Their mentorship has been invaluable in my development, offering insights into urban planning, zoning, and sustainable growth strategies. Each of them brings a wealth of experience and a passion for our city that has motivated me to contribute at my best.

To Mayor Estrada, thank you for the opportunity to serve. To my fellow commissioners, thank you for guiding me and for your dedication to Menifee’s future. Together, we are helping to make our city a place we can all be proud to call home.

* School traffic issues meeting with Menifee Community Service Director In august 2024, after inspecting traffic conditions during peak hours at the Menifee Middle School, Mr. bill Van Riper and I met with Menifee Community Service director to submit a safety improvement proposal:
• Installation of a crosswalk signal light station at school entrance • Increased law enforcement presence periodically
• Community education campaign
• More school signage and road markings
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3. What are three issues facing Menifee residents and what efforts are needed? A. Traffic Congestion and Infrastructure
B. Housing Affordability and Balanced Development
C. Public Safety and Emergency Preparedness

A. Infrastructure Improvements Needed:
• Road Widening and Traffic Signal Synchronization: Expand key arteries such as Scott road, Menifee road, and Murrieta Road. and improve signal timing to ease congestion.
• Enhance School Route Safety: Build sidewalks, crosswalks, and traffic-calming measures near schools.
• Holland Overpass : the best infrastructure improvement B. Housing Affordability and Balanced Development
• Incentivize Affordable Housing: Collaborate with developers to include affordable units in new projects.
• Zoning for Mixed-Use Developments: Encourage projects that combine housing with commercial spaces to create more self-sustained communities. • Smart Growth Policies: Focus on balancing housing with employment opportunities, parks, and schools in newly developed areas.

C. Public Safety and Emergency Preparedness
• Expand Police and Fire Services: Recruit more officers and firefighters, and build additional stations.
• Fire Mitigation Efforts: Conduct regular vegetation management and public awareness campaigns in fire-prone areas.
• Disaster Preparedness Plans: Create community-based workshops on emergency response and evacuation procedures.

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4. Menifee's “Unique Identity” ?
Small-Mining-Town Charm with Excellent Quality of Life
Menifee should embrace its mining heritage community while offering residents a high standard of living through modern amenities, thoughtful development, and a strong focus on fostering connections among its people. The Menifee Historical Museum should be relocated to the future Community Center being developed, Some historical landmarks should be relocated near the future Community Center, if possible.

The history of mining in Menifee symbolizes the city's origins as a place where people came to uncover hidden treasures, hundreds of years ago, and now. • Mining can metaphorically represent the city’s ongoing effort to "unearth" its full potential, whether through economic development, innovation, or fostering community connections.
• This identity reflects a legacy of opportunity and the pursuit of a better future, rooted in Menifee's past.
*** conceptual symbol for Menifee: old windmill
as clean, renewable energy
resource. Human creativity in engineering solutions.

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5. Perspectives on the growth Menifee has experienced?
A. Economic Opportunities
• Job Creation: The city’s growth has attracted businesses, retail centers, and service industries, creating local jobs and boosting the economy. • Revenue Growth: New developments have increased the city’s tax base, allowing for investments in public infrastructure, parks, and community programs. • Local Convenience: Residents now have access to more dining, shopping, and entertainment options without needing to travel outside the city. • Modern Facilities: Liberty High School, medical facilities, and fitness centers B. Traffic and Transportation Challenges
• Congestion: Rapid growth has outpaced road infrastructure, leading to clogged main thoroughfares and long commute times.
• School Traffic Issues: Many school routes lack sidewalks, crosswalks, and adequate traffic management, endangering students and frustrating parents. • Overcrowded Schools: Population growth has stretched school capacities, affecting classroom sizes and the quality of education.
• Parks and Recreation Overload: Popular parks and recreation facilities are often crowded, reducing the quality of outdoor experiences.

C. Risk of losing small-town charm
• Community Identity: The influx of new developments and people can dilute Menifee’s small-town feel and sense of close-knit community. • Overdevelopment: Rapid expansion of housing developments may lead to urban sprawl, detracting from the city’s natural beauty and open spaces.

Crosswalk markings should be longer and wider
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6. What role should the city play in attracting businesses and amenities, and how to get funding for infrastructure improvements. • Identify Priority Industries: Focus on sectors like retail, healthcare, education, and green energy that align with Menifee’s strengths and needs.
• Promote the Innovation District: Highlight the proposed development at Hwy 215 and Scott Road as a prime location for businesses, offering proximity to transportation and infrastructure.
• Streamlining Permitting Process: Simplify permitting and approval processes to make it easier for businesses to open or expand.
• Dedicated Support: Establish a "Business Concierge Program" to guide businesses through city processes, from permits to zoning approvals.
• Transparent Policies: Provide clear guidelines and predictable timelines for business developments.
• Partner with Colleges and Schools: Collaborate with Mt. San Jacinto College and other institutions to create job training programs tailored to key industries. • Workforce Housing: Ensure affordable housing options for employees, making Menifee an attractive place to live and work.
• Business-Internship Programs: Connect businesses with local high school and college students to develop the future workforce.

Infrastructure Funding Sources
• Economic Development Administration (EDA) Grants: Apply for grants under the U.S.

Department of Commerce, which funds projects supporting job creation and economic growth.
• Community Development Block Grants (CDBG): Leverage funding aimed at improving infrastructure in low-to-moderate-income areas.
• State Transportation Grants: Seek funding from programs like California’s Active Transportation Program (ATP) to improve roads, public transit, and pedestrian infrastructure.
• County Transportation programs: Seek funding from county programs road projects such as highways, broadband, and utilities.
• Site developments and street improvements by project developers.

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7. 80% of renters in Menifee are rent burdened?
• Inclusionary Zoning: Require a percentage of units in new developments to be affordable for low- to moderate-income households.
• Density Bonuses: Offer developers increased building density or reduced parking requirements in exchange for including affordable units. • Affordable Housing Incentives: Provide financial incentives such as expedited permitting, reduced fees, or tax breaks for developers building affordable housing. • Mixed-Use Development: Promote projects that combine residential, commercial, and retail spaces to create walkable communities with a variety of housing options. • Accessory Dwelling Units (ADUs): Encourage homeowners to build ADUs by simplifying permitting and offering incentives.
• Workforce Housing: Partner with employers to develop housing tailored for local workers, such as teachers, healthcare professionals, and service industry employees. • Tenant Assistance: Offer rental assistance programs or emergency funds to help tenants facing temporary financial hardships.
*** Menifee economic data from 2023 U.S. Census
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Menifee Police Caravan Parade Mayfield Park Grand Opening with JROTC Cottonwood HOA group meeting with Menifee Board members, San Diego Property Tax Community Service Appeals Board
Students Awards by San Diego Mayor San Diego Veterans Parade Item Title: 12.1
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Public presentation on Proposal on new Property Tax Exemption Menifee's Pre-approved ADU plans for veterans
Logos for our Innovation District
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KEY ACCOMPLISHMENTS:
• Appointed by Councilman Estrada to serve on the Menifee City Planning Commission, gaining invaluable insights into city operations and development strategies. • Reviewed and influenced critical city planning projects that have shaped Menifee’s infrastructure, economy, and quality of life.
• The Cottonwood community July 4th caravan parade during the COVID-19 pandemic, ensuring residents celebrated safely and in compliance with health guidelines.

COMMUNITY QUALIFICATIONS:
• Community Engagement: Strong ability to collaborate with diverse stakeholders and address public concerns effectively.
• Analytical Expertise: Skilled in data analysis, market research, and report preparation for appraisals and planning decisions.
• Project Evaluation: Comprehensive experience in assessing development projects for feasibility, compliance, and long-term impact.
• Leadership & Management: Proven ability to lead initiatives, manage teams, and oversee complex projects.
• Communication: Excellent verbal and written communication skills, with experience presenting findings to councils and public forums.
• Urban Planning & Development: understanding of city planning, zoning codes, land uses regulations
EDUCATION:
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Richard M. Sierra
Menifee, Ca, 92284 Cell:

Email:

SUMMARY
Results-oriented, combat experienced, middle management leader focused on harnessing and maximizing the potential of a team by mentoring and managing their talent to achieve desired outcomes. Extensive military experience as an enlisted Marine and Marine Corps Officer. Committed to ideals of consistency in performance, sustainment of momentum, and humility in conduct. Exceptional interpersonal communication skills and dynamic personality.

HIGHLIGHTS
Efficient Task Management
Process Improvement
Leadership by Example
Resourceful and Driven
Strong Interpersonal Skills
Willingness to Embrace Change
Lifelong Learner
Talent Recruiter
Talent Manager
Analysis &Production
Detailed Problem Solving
Investigation Skills

EXPERIENCE
Intelligence-Information-Operations Integration Support Specialist, Tactical Training Exercise Control Group, MCB 29 Palms 7/1/2023 Present GS-12, Step 2 full-time, Flex 80 position.

Led efforts to improve training curriculum for clients to meet current and emergent threats in accordance with guidance from service leadership.

Develop relationships with external agencies to support mission and exercise objectives.

Coordinate with other services to leverage information operations capabilities in direct support of Service Level Training Exercises.

Serve as primary agent for information operations contractor support for exercise control group.

Serve as government technical manager for all specialized contracting services for the exercise control group totaling 2.5 million dollars.

Key action officer to support intelligence-information operations integration into existing and future exercise design.

Service Technical Consultant, Constellation Technologies, Inc., Maryland 5/1/2023 7/1/2023 Full-time, 40 hr work week, Contractor support at 95 USD per hour.

Provide subject matter expertise on Intelligence operations and operations in the electromagnetic spectrum for clients.

Plan, organize and direct appropriate information related effects to support client vision for success.

Led efforts to improve training curriculum for clients to meet current and emergent threats in accordance with guidance from service leadership.

Maintain Top Secret/Special Compartmented Information clearance.

Assistant Operations Officer/Recruit Training Regiment MCRD SD 6/29/2021 5/1/2023 Item Title: 12.1
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Lieutenant-Colonel (O-5 position), filled as a Major (O-4).

Lead, mentor, direct and supervise the training and employment of a section comprised of 9 Senior Enlisted Marines and Company Grade officers in the development and execution of recruit training.

Inform and advise key leaders within the unit on training status of ~4500 recruit population as well as maintain readiness of permanent personnel.

Serve as mentor and advocate for 40 company grade officers.

Led efforts to improve training curriculum to meet current and emergent threats in accordance with guidance from service leadership.

Led efforts to fully integrate entry-level training for males and females at MCRD San Diego.

Led efforts to ensure MCRD San Diego was fully compliant to accept and train transgender applicants.

Regiment Intelligence Officer/Intelligence Tactics Instructor 6/15/2019 6/28/2021 7th Marine Regiment 29 Palms, CA Major (O-4) principle staff officer for an O-6 level command.

Lead, mentor, direct and supervise the training and employment of a section comprised of 15 Marines in the intelligence warfighting function to support the unit in the full spectrum of conflict in peacetime and war.

Inform and advise key leaders within the unit on current and emergent intelligence capability and policy to support operations and planning.

Successfully integrated multi-domain full spectrum intelligence support to the regiment, resulting in unprecedented victories over a numerically superior and technologically advanced adversary during service level training exercises.

Successfully integrated national intelligence assets to support regiment missions.

Serve as mentor and advocate for 20 front-line intelligence officers/managers Serve as Senior Intelligence Officer and adviser for 7 th Marine Regiment Military Occupation Field Specialist- Marine Corps Intelligence Officers 6/28/2016-06/15/2019 Headquarters Marine Corps- Intelligence Department Arlington, VA

Responsible for manpower and training policy management for intelligence officer population within the Marine Corps, ~350 Marine Officers and ~5000 Marine Enlisted.

Inform key components of the service on current and emergent intelligence capability and policy to develop future warfighting concepts.

Represent Director for Intelligence Department at functions and conferences to discuss current and emergent intelligence capability the service can provide to the joint force.

Assist operating forces and Marine Corps Manpower Assignment in coordinating personnel assignments of Officers in support of unit requirements, and to better facilitate intelligence support.

Drafted and advocated for the creation of a new tactical level intelligence cell for the ground combat element, creating new structure and material requirements for the service, both of which were validated, staffed, and funded.

Company Commander/ Battalion Intelligence Officer 08/21/2013- 06/27/2016

Division Intelligence Operations Officer
3d Reconnaissance Battalion/3d Marine Division Okinawa, Japan

Lead, mentor, direct and supervise the training and employment of a company comprised of 150 Marines and Sailors, with various military occupation specialties, across the warfighting functions and the full spectrum of conflict in peacetime and war.

Accounted for and managed a consolidated inventory totaling $2,122,065 USD.

Train, mentor, and supervise a diverse intelligence section of 9 Marines comprised of all-source, geospatial, and counterintelligence/Human Intelligence specialists.

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Train, mentor, and supervised a 39 Marine section assigned to the Division G2 to provide analysis, production, dissemination of intelligence products to the 3d Marine Division Commanding General.

Tasked to participate and support the service force modernization project and experimentation process.

Signals Intelligence Officer/Detachment Commander 07/01/2010-08/20/2013 2d Radio Battalion Camp Lejeune, NC

Lead, train, mentor and supervise 74 Marines of various ranks and military occupation specialties, and 49 civilians assigned to support forces in Helmand Province, Afghanistan in support of Operation Enduring Freedom 13.1.

Served as the senior signals intelligence officer for Regional Command-Southwest; the direct liaison for the commander to NSA/CSS leadership and adjacent SIGINT units.

Support Special Operations and other government agencies in the discovery and prosecution of 43 targets on the Joint Prioritized Effects List.

Coordinated with national agencies to implement joint training and operational employment concepts that support national-to-tactical integration.

Accounted for and managed a consolidated inventory totaling $11 million USD.

Other Military Experiences available upon request.

EDUCATION AND TRAINING
Masters of Arts- History 2016
Norwich University Northfield, VT
Bachelor of Arts- History 2008 University of California Los Angeles, CA
Military Training- Available upon request

References
Available Upon Request
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CITY OF MENIFEE
SUBJECT: Appointment to the City of Menifee District 2 City Council Vacancy
MEETING DATE: January 15, 2025
TO: Mayor and City Council
PREPARED BY: Stephanie Roseen, City Clerk
REVIEWED BY: Stephanie Roseen, City Clerk
APPROVED BY: Armando G. Villa, City Manager
-------------------------------------------------------------------------------------------------------------------------------

RECOMMENDED ACTION

1. Discuss and appoint a resident of District 2 of the City of Menifee to the City Council to serve for the remainder of the term, ending December 2026; or

2. Continue this item to the February 5, 2025, City Council meeting for further consideration.

DISCUSSION
On December 17, 2024, staff brought forward a staff report outlining the options for the City Council to fill the vacancy for District 2 created by the election of Ricky Estrada as Mayor. Those options included holding a special election on November 4, 2025, appointing an eligible resident from District 2, or adopt an ordinance for a temporary appointment of a District 2 resident to the City Council and a special election. The City Council voted to move forward with an appointment process to fill the vacancy.

The appointment process discussed by the City Council involved a request for interested individuals to submit a Statement of Interest to the City. Additionally, City Councilmembers provided staff with questions to be consolidated for a question-and-answer forum.

The City advertised the vacancy of District 2 on December 23, 2024 with a due date set for the Statement of Interests on January 7, 2025 by 5:00 PM. At the end of the application period the City received nine submittals. Applicants’ submittals are attached for Council’s consideration. In the interest of privacy, addresses, phone numbers, and emails have been redacted from applications. The City Clerk has reviewed the minimum qualifications for the applicants have been met and all are registered voters within District 2 of the City of Menifee.

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City of Menifee Staff Report
District 2 Vacancy
January 15, 2025

2 4
9 7
Statements of Interest were received by the following applicants: Altie Holcomb, Barbara Brohl, Ben Diederich, George Mills, Jeffrie White, Joe Long, Laz Peterson, Richard Sierra, and Thomas Fuhrman.

The questions received by the City Council were incorporated and published with the Statement of Interest on December 23, 2024. This provided all applicants with time to review the questions ahead of time prior to addressing the City Council. A forum is scheduled to take place during a special City Council meeting scheduled for 4:00 PM on January 15, 2025.

This item before the City Council is for the City Council to discuss and select a resident of District 2 to serve as the District 2 City Councilmember for the remainder of the term set to end in December of 2026. A motion and a second must be made and a majority vote of the City Council must be received for an applicant to be appointed. If the City Council reaches a majority vote, the appointee would be sworn in and assume the position at the next City Council meeting.

Alternatively, if no majority vote can be reached, Council can continue this item to the next City Council meeting.

Appointment by the City Council must be made by February 15, 2025. If a majority vote is not received by the deadline, the City Council must call a special election for November 4, 2025.

STRATEGIC PLAN OBJECTIVE
Regular City Business

FISCAL IMPACT
There is no fiscal impact associated with the recommended action.

ATTACHMENTS

1. Altie Holcomb Statement of Interest

2. Barbra Brohl Statement of Interest

3. Ben Diederich Statement of Interest

4. George Mills Statement of Interest

5. Jeffrie White Statement of Interest

6. Joe Long Statement of Interest

7. Laz Peterson Statement of Interest

8. Richard Sierra Statement of Interest

9. Thomas Fuhrman Statement of Interest
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1 Altie T. Holcomb
Menifee, California 92584 Cell: Email:

EDUCATION:

Master of Arts, Political Science Awarded: January 3, 2023 California State University, Fullerton
Master of Arts, Christian Ministry Awarded: April 2008 Wayland Baptist University, Honolulu
Bachelor of Arts, Political Science Awarded: May 1999 San Diego State University

WORK EXPERIENCE:

Government Affairs Officer, March Joint Powers Authority June 2024 to Present Riverside, CA

Serves as Government Affairs Officer for the March Joint Powers Authority (MJPA).

HIGHLIGHTS:

Reviews, tracks and analyzes proposed federal, state and local legislation and its impacts on MJPA operations.

Represents the authority at various community meetings and provides updates regarding MJPA operations.

Senior Field Representative, Senator Richard D. Roth December 2012 to June 2024 Riverside, CA

Served as the Senior Field Representative for California state Senator Richard Roth.

HIGHLIGHTS:

Developed and implemented district-wide programs connecting constituents with a variety of priority initiatives, human services.

Oversaw policy areas of military/veterans affairs, legal/judicial, public safety and energy in the district.

Briefed and staffed the Senator for district meetings and keeps him apprised of current issues and legislative impacts on his constituents.

Tracked legislation and analyzed their impacts on constituents and organizations.

Interacted with federal, state, county, and city offices in western Riverside County.

Provided legislative updates to various community groups and stakeholders.

Successfully organized town hall meetings, special events and community engagement events for the Senator.

Exercised confidentiality and discretion in a fast-paced and fluid professional environment.

Assisted constituents with inquiries while navigating state agencies for resolution.

Presented proclamations and certificates of recognition on the Senat Served as inaugural chairman of the Riverside Area Veterans Expo.

Served as inaugural chairman of the Riverside Veterans Recognition Program.

Senior Marine Corps JROTC Instructor, Murrieta Valley High School August 2009 to December 2012 Murrieta, CA
Served as Senior Marine Instructor for 115 cadets and staff member, overseeing their academic instruction in various areas including military drill, citizenship, U.S. government, uniform inspections, physical fitness, and other topics.

Mentored cadets in learning critical life skills including leadership, character development, and career development.

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2 HIGHLIGHTS:

Successfully oversaw the administration and operations of a Marine Corps Junior ROTC unit.

Taught leadership and curriculum-based classes to junior and senior cadets.

Coached Girls Varsity Basketball, leading to two Southwestern League Championships and CIF Playoffs.

Logistics Officer, U.S. Marine Corps August 1989 to August 2009 Continental U.S. and Overseas
Served 20 years in the Marine Corps in the administration, supply and logistics fields. Successfully led and managed personnel, equipment and supply accounts of over $1 million and helped facilitate various deployments and redeployments during exercises and in combat zones. Retired as a Captain. Participated in Operations Desert Shield and Desert Storm (1990-91) and Operation Iraqi Freedom (2003, 2008).

HIGHLIGHTS:

Served as Commander of a 63-person aviation ground support detachment, and successfully led them in conducting various support missions in Western Al Anbar province, Iraq, during Operation Iraqi Freedom (2008).

Served as Team Embarkation Officer of the USS Duluth (LPD-6) during Operation Iraqi Freedom (2003).

Commanded a 140-person company, providing tactical vehicle and maintenance support to combat, combat service support and aviation units as well as outside agencies.

ADDITIONAL SKILLS AND EXPERIENCE:

Excellent communication skills, professionalism and self-awareness.

Ability to engage with any and all demographics and cultures.

Extensive knowledge of local politics, local legislative offices and general political issues.

Ability to collaborate with community partners and stakeholders.

Sensitive to and understands the cultural and socioeconomic diversity of local populations.

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Barbara J. Brohl

Menifee, CA 92587

P a g e 1 | 3

Qualifications

My career has been spent balancing business experience and public service.

I obtained extensive legal, regulatory, and technology experience while working in the telecommunications industry. I started out in IT, designing systems, developing software, and negotiating technology contracts. After graduating from law school, I was promoted to a corporate lawyer for Qwest Communications, where I directed and developed the legal strategy and direction regarding Qwest’s general Regulatory Compliance requirements and ensured that company’s product strategy direction complied with all federal and state regulatory obligations while furthering corporate product and service goals. In addition, I performed regulatory evaluation of and submitted regulatory applications for mergers & acquisitions of broadband and fiber companies in several states. At the same time, I also negotiated large broadband and fiber wholesale agreements.

While at Qwest, I was elected to the board of directors for the Regional Transportation District – the bus and light rail agency. During that time, I learned how to govern and develop policy, in addition to dealing with constituents’ issues and concerns. I was a member of the Executive Committee, the General Manager Search and Compensation Committee, and oversaw the multi-billion-dollar budget for the FasTracks project which was considered a model for the country at that time. In support of those transit projects, I actively worked on the RFP for the Penta P – public / private partnership business relationship and oversaw the deliverables and budget for the light rail build out project. I was selected to be a Trustee for the Salaried Employees Pension Trust, overseeing the plan, approving appropriate investment strategies, and ensuring that the financial health of the Pension Trust was maintained.

These experiences led to my being appointed to (then) Governor Hickenlooper’s Cabinet as the Executive Director for the Department of Revenue (DOR). DOR is a department that is not singularly focused and has several constituent-facing responsibilities. I led a multi-level organization of approximately 1,400 employees with an annual budget of approximately $500 million. I was responsible for leading the Tax Division; Division of Motor Vehicles; Lottery; and Enforcement for Gaming, Liquor & Tobacco, Racing, Automotive Dealers, and Cannabis.

I regularly presented to and testified before the Colorado Legislature, in particular: 1) the Joint Budget Committee; the Legislative Audit Committee; and 3) the Joint Finance Committees; regarding financial matters, audit matters, cannabis regulation, and general state of DOR.

State Tax – I had executive oversight of and developed an understanding of tax policy, budgeting, and financial management. I ensured the financial integrity in collecting and disbursing state tax revenues, and the integrity of all products and services provided to constituents; demonstrated through internal and external annual audits.

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Barbara J. Brohl

Menifee, CA 92587

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DMV – I spearheaded process improvements and successfully oversaw the driver license system replacement project, securing funding, and overseeing the implementation of SaaS technology solutions to replace aging DMV systems.

Lottery – I oversaw the integrity of the lottery game process and the proceeds which funded outdoor Colorado parks and recreation.

Regulation & Enforcement for the Gaming, Liquor & Tobacco, Racing, Automotive Dealers, and Cannabis industries – I oversaw regulatory programs that used education, workshops, compliance, and criminal enforcement, balancing public safety and regulatory burden.

Most recently, I was on the board of the Elevations Credit Union where I served as Treasurer and Audit Committee Vice-Chair.

Background

I grew up poor, so understand the value of hard work and the value of a dollar. I went to work right out of high school; college was not within my reach at that time. I started college in my 30’s, working full-time while graduating in 4 years and then going on to law school. I believe in the value of education and that it should be accessible for all and that a lack of resources should not be what prevents individuals from getting an education if they desire it. As a result, I have been on non-profit boards that support education, such as the DSST Public Schools, which is a network of open enrollment charter public schools with STEM-focused programs. I was also on the board of the Latinas First Foundation, which provides scholarships, mentorship and networking opportunities, and honors Latina Trailblazers and Unsung Heroines.

Reasons for Seeking Appointment to the District 2 Council Seat

Based on my previous public service I believe strongly in giving back to my community, and for that reason I am interested in being appointed to the Menifee City Council. I believe we have an obligation to get involved in our communities. With my business and government background, serving on Menifee’s city council is a perfect way to do that.

My husband and I purchased a home in the Audie Murphy Ranch development 2 ½ years ago and really enjoy the area. We moved here from a city in Colorado – Lakewood – with about the same population as Menifee. It is considered a “bedroom community” because it has no major industries and is lived in by people who go to another town or city to work. We had previously lived in the city of Denver, which is much larger and has a much larger population. The city of Lakewood is adjacent to the city of Denver.

Because of my background, my qualifications, and my experience – in both the public and private sectors - I believe I can bring insight and understanding to the discussions surrounding growth and the future of our community.

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Barbara J. Brohl

Menifee, CA 92587

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Vision for Representing District 2

I want to ensure that District 2 and its needs continue to be represented in the future of Menifee. I embrace the diversity of the area and will foster strategic and managed growth, such that the city is economically sound to support its future. Menifee is a desirable place to live and work, and I want to ensure that it maintains its character while meeting the needs of all of its residents.

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Barbara J. Brohl

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Questions

1. Why do you want to represent District 2, and what unique goals would you bring to the Council?

As noted in my Statement of Interest, with my previous public service I believe strongly in giving back to my community, and for that reason I am interested in being appointed to the Menifee City Council. I believe it we have an obligation to get involved in our communities.

With my business and government background, serving on Menifee’s city council is a perfect way to do that.

My husband and I purchased a home in the Audie Murphy Ranch development 2 ½ years ago and really enjoy the area. We moved here from a city in Colorado – Lakewood – with about the same population as Menifee. It is considered a “bedroom community” because it has no major industries and is lived in by people who go to another town or city to work. We had previously lived in the city of Denver, which is much larger and has a much larger population. The city of Lakewood is adjacent to the city of Denver.

Because of my background, my qualifications, and my experience – in both the public and private sectors - I believe I can bring insight and understanding to the discussions surrounding growth and the future of our community.

2. Can you share examples of your past or current community involvement and how you would continue to engage with residents?

During my tenure as an elected member of the Regional Transportation District Board of Directors, I regularly engaged with my constituents, which included both the public and the business community. It is important to use different avenues for engagement in order to interact with constituents in the way they feel most comfortable. For example, I interacted with constituents on an in-person basis, by attending ad-hoc neighborhood meetings, weekly public board meetings, community meetings and events, business events, district-wide events, in addition to through email, newsletters, and a website that focused on the work I was performing, the projects I was working on, decisions being contemplated, and obtaining their input. It was also necessary to engage with fellow governing bodies, such as the Denver Regional Council of Governments (DRCOG), the Metro Mayors’ Caucus and the State Legislature.

3. What are the top three issues facing Menifee residents, and what specific improvements or mitigation efforts do you believe are needed?

Growth – growth is happening and will continue to happen. The question is whether it is uncontrolled growth or strategic growth. My answer to #5 fully addresses the rest of this question.

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Menifee, CA 92587

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Job Creation – My answers to #6 and #7 address what is needed to address job creation.

Affordability – affordability of housing and food is an important concern. The answer to #7 addresses what is needed to address housing and the discussion on job creation and business development addresses what is needed to address other costs challenges.

4. What do you envision Menifee’s “Unique Identity” to be?

Menifee was born in 2008 when a collection of smaller communities – including the traditional lands of the Luiseno and Pechanga Indian tribes, Sun City, Quail Valley, and Romoland – voted to incorporate it. Menifee has a rich history with the diversity of each of these communities and is working hard to ensure that all of its constituencies and residents and their needs are represented in its planned development.

Menifee’s “unique identity” is that it is comprised of diverse communities with diverse histories and diverse needs. Approaching its growth needs with thoughtfulness and care will allow Menifee to integrate its past with its future and to do so in a manner that does not disenfranchise any of its residents.

5. What is your perspective on the growth Menifee has experienced?

Menifee is a growing city – in fact, it is growing fast. It is a beautiful locale with great weather and a close proximity to the coast. It will continue to grow. People want to live here.

Menifeebusiness.com reported that it is “recognized as the top city for growth in California and the top 15 in the nation.” It is considered to be a “boomtown”. As such, growth and density will happen – the key is to guide it – determine the type of growth we want and then manage it. Families are moving in and the need and demand for more housing, amenities, schools, shopping, dining, entertainment, roads, etc., will continue. Along with that is employment – central to a good economy for the city are businesses that provide the types of jobs residents want and are now commuting to other cities to have. When individuals work and play in other cities, many times that’s where they leave their dollars. People go out to lunch near where they work, they may shop near where they work, they may play near where they work – and that translates into tax dollars being spent near where they work. Having lived in what’s considered a bedroom community – where people live, but they work somewhere else – I have experienced this quite a bit. I firmly believe that Menifee can continue to grow, do it strategically, meet the needs of those who have lived here for entire lifetimes, and meet the needs of those who have made conscious decisions to live here. To do that requires planning, infrastructure, and the right businesses.

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6. What role should the city play in attracting businesses and amenities, and how should the infrastructure to support these developments be funded?

The city should play a large role in attracting businesses and amenities. That role needs to start with a short-term and long-term strategic plan with 5-, 10-, 15-, and 20-year increments that address the following:
 A vision of what the city will look like in the future  Understanding of what Menifee residents want and need  The types of businesses and infrastructure that are part of the plan  Goals for each phase
 Identification of the stakeholders for each phase
 Key performance indicators that designate success
 Continuous feedback loop
 Determination of cost and how it will be funded
 Interim deliverables and success factors

The city does not need to do this all by itself. Other projects that I have been part of have availed themselves of public / private partnerships, whereby the industries, business community, and development community work with the city to perform the buildout, to commit to bringing their businesses and industries here, and as part of the partnership, agree to up-front much of the funding that is needed for development in exchange for tax breaks, a trained workforce, and the ability to manage their growth strategically, for example. It tends to bring the best of both worlds together but does require oversight with integrity.

7. A recent Channel 5 News report stated that nearly 80% of renters in Menifee are rent burdened, making the city one of the most impacted in the state. Would you support the development of more diverse housing options to help address this issue?

I have often said that the measure of a government is how it treats its most vulnerable populations. Those individuals who are rent burdened are in that category. Having housing insecurity is as detrimental as having food insecurity. This is a very complicated issue and I would support looking at more diverse housing options to help address the issue. I believe we must look beyond only housing options – we should look at how we ensure that individuals have good job training, good education, and access to good jobs. As I looked at this news report, I saw that Santa Clara, CA ranked in the top ten for best cities for renters, so I took a look at the differences. Its population is similar to Menifee, but where it differs is in its job market.

Attracting the right kind of high-paying jobs to this area would also help renters to afford rent.

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Latinas First Foundation Board (2018 – 2022)
- Granted scholarships to students, and oversaw comprehensive networking and mentoring program Denver Employee Retirement Program (DERP) (2011 – 2011) - Appointed by the Denver Mayor
- Oversaw and approved trust investment financial documents to ensure ROI to support pension financial health, which ensured full funding of Pension Trust Corporate Boardbound Program 2018 - 2019
- One-year board readiness program for C-suite level executive women

Corporate Leadership / Professional Experience

B J Brohl Strategies, Principal – Denver, CO / Menifee, CA - 2017 – Present - Government Affairs consulting for law firms regarding the state regulatory environment.

Colorado Department of Revenue – Denver, CO 2011 – 2017 Executive Director and State Licensing Authority with responsibility for:
- Leading a multi-level organization of approximately 1,400 employees with an annual budget of approximately $500 million.
- Leading Colorado’s Tax Division; Division of Motor Vehicles; Lottery; and Enforcement for Gaming, Liquor & Tobacco, Racing, Automotive Dealers, and Marijuana. - Regularly presenting to and testifying before the Colorado Legislature, in particular: 1) the Joint Budget Committee; the Legislative Audit Committee; 3) the Joint Finance Committees; regarding financial matters, audit matters, cannabis regulation, and general state of the Department - Ensuring the financial integrity in collecting and disbursing $12 – 14 billion in state tax revenues; integrity of all products and services provided to customers; demonstrated through internal and external annual audits.
- Ensuring that regulatory programs are implemented using education, workshops, compliance, and criminal enforcement, in a manner that balances public safety with burden on the industries. - Oversaw the implementation of SaaS technology solutions to replace aging Tax and DMV systems. - Directed the implementation of a METRC Users’ Group with membership from regulators, industry, 3rd-party API vendors, and METRC, LLC.

Qwest Communications International – Denver, CO 1978 – 2011 - Corporate Counsel, Corporate Law Department
- Regulatory Director / Expert Witness, Information Technologies - Software Developer, Systems Architect, Project Manager, Information Technologies

Demonstrated Skills
Governance:
- Directed and developed the legal strategy and direction regarding Qwest’s general Regulatory Compliance requirements and ensured that company’s product strategy direction complied with all federal and state regulatory obligations while furthering corporate product and service goals. - Reviewed Qwest’s retail products and services to ensure they complied with all federal and state regulatory non-discrimination obligations.
- Performed regulatory evaluation of and submitted regulatory applications for mergers & acquisitions in several states of broadband and fiber companies.
- Negotiated large broadband and fiber wholesale agreements.

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- Executive oversight of all internal audit & external audit activities and directed training on fraud recognition and reporting requirements to all Department of Revenue employees.

Regulatory Policy:
- Worked extensively with the Colorado State Legislature for six years in developing policy and statutes to implement that policy.

Business Development and Marketing:
- Oversaw the Lottery Division’s increased profitability by more than 25%, distributing more than $770M to its beneficiaries.
- Oversaw all marketing activities, including: social media, bricks & mortar, and website-based marketing channels; evaluated profitability and return on investment on specific channels and specific games; and maximized profits to its beneficiaries.
- Partnered with and advised Qwest’s Marketing Division to ensure that the company’s product and marketing strategies complied with all federal and state regulatory obligations while furthering corporate product and service goals.

Reorganization and Innovation:
- Directed extensive process and system improvements throughout the Department of Revenue, resulting in streamlined tax processing for taxpayers, doubling the number of on-line filing of sales tax returns to 82% and on-line filing of corporate returns to 56%, and technology projects delivered with quality, on time and on budget.
- Successfully obtained $94M in funding from the Colorado Legislature Joint Budget Committee to replace the obsolete driver and vehicle systems with a configurable off-the-shelf software system; completed on time and under budget.
- Process & system improvements significantly reduced wait times and increased online capabilities with a 37% increase in online driver license renewals.

Strategy Development of Cannabis Regulation:
- Executive oversight of the development and implementation of the first-in-the-world regulatory program for adult-use cannabis, known globally as “The Colorado Model”. - Co-chair of the Amendment 64 Implementation Task Force. - As State Licensing Authority, ensured appropriate licensing requirements were met, rigorous rules were established, and regulatory program was developed that balanced public safety and burden on the industry.
- Consulted with governments on both national and international levels to present “The Colorado Model.”
- Notable engagements include: 1) Panelist at the Commission on Narcotic Drugs at the United Nations in Vienna, Austria; 2) , Keynote speaker at The Transparent Chain Conference in the Netherlands advising government and key stakeholders regarding their move toward full regulation of cannabis; and 3) Member of the expert review panel for the 2018 Report on Regulation by the Global Commission on Drug Policy.

Education / Awards
Education
- J.D., University of Denver, Sturm College of Law, 1995 - B.S., with honors, Regis University – Business Management, with minor in Computer Science Awards
- Top 25 Most Powerful Women in Business, Colorado Women’s Chamber of Commerce, 2019 - Lifetime Achievement Award, Colorado Hispanic Bar Association, 2019 - State Executive of the Year Award, National Association of State CIOs, 2017 - Lifetime Achievement Award, Center for Legal Inclusiveness, 2017 - Trailblazers Award by the Latinas First Foundation, 2015 - Outstanding Women in Business – Finance, Accounting, & Banking, Denver Business Journal, 2015 Item Title: 12.2
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- Outstanding Lawyer Award, Colorado Hispanic Bar Association, 2008

Publications / Public Speaking / Media
Publications
- Co-Author, If New Yorkers Join The Recreational Cannabis Bandwagon, What Could They Learn From Colorado? (Forbes Magazine, Jan 25, 2019)
- Expert Review Panel, 2018 - REGULATION - THE RESPONSIBLE CONTROL OF DRUGS, Global Commission on Drug Policy Report (September, 2018)
- Expert Advisor, 2018 AN EXPERIMENT WITH A CLOSED CANNABIS CHAIN, Advisory Committee to Dutch Government (June, 2018)
Public Speaking
- Frequently requested speaker about cannabis to local, national, and international audiences addressing regulatory, financial, enforcement, and legal matters - Keynote speaker at numerous local, national, and international conferences, notably:
o Uruguay, Switzerland, Germany (Berlin and Frankfurt), the Netherlands (Amsterdam and Utrecht), New York, Rhode Island, Florida, Texas, Pennsylvania, California, Nevada, Illinois, Colorado, District of Columbia, New Jersey, Massachusetts, and the Biennial of the Americas o United Nations Commission on Narcotic Drugs (side event) –Vienna, Austria o Plenary Session before Inter-American Drug Abuse Control Commission – Washington, D.C.

Media / Interviews
- Have been extensively interviewed by local, national, and international media, notably:
o Nieuwsuur from the Netherlands, Calgary TV News, Fortune Magazine, The Economist, BNN, CNN with Ana Cabrera, CBS This Morning, CNN with Fredricka Whitfield, Brookings, and ABC News Nightline.

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Statement of Interest
Submitted by:

Joe Long
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1. Why do you want to represent District 2, and what unique goals? As a candidate with a smart growth platform, I want to represent Menifee's District 2 because I am deeply committed to fostering balanced development that enhances our quality of life while preserving the unique character of our community. District 2 represents a vital part of Menifee’s growth, with its mix of residential neighborhoods, major businesses, and open spaces.

I believe we can create a sustainable future for District 2 by focusing on improving infrastructure, managing traffic congestion, and promoting local businesses to create jobs and boost the local economy. At the same time, I’m dedicated to ensuring we protect and enhance the small-town charm and family-friendly environment that make Menifee such a special place to live.

I want to bring a voice to our community that prioritizes thoughtful planning—investing in safe streets and sidewalks, accessible parks, and vibrant public spaces, while also addressing pressing issues like housing affordability and public safety. My goal is to engage with residents, listen to their concerns, and work collaboratively to shape policies that meet both current needs and future aspirations for District 2.

By representing District 2, I will advocate for smart, responsible growth that benefits all residents and builds a stronger, more connected Menifee."

2. Your community involvements and how you would continue to engage with residents * The 2020 Cottonwood Community’s July 4th Caravan Parade In 2020, as the COVID-19 pandemic disrupted lives worldwide, traditional celebrations were put on hold to prioritize public health and safety. Despite the restrictions, as president of the Cottonwood Community HOA, the board and our community organized a unique and safe alternative: a July 4th caravan parade, where each family could participate from the safety of their own vehicle or standing in front of their house, ensuring physical distancing while fostering unity and patriotism.

To add to the festive atmosphere, each car was adorned with American flags, and families brought portable speakers to play and sing patriotic songs. The combination of the music and the waving flags created a lively, celebratory ambiance that resonated with the community’s pride and resilience.

Salutation to active first responders: the parade caravan also stopped and and salute to our neighborhood fist responders, active military service members, and healthcare service members The Cottonwood July 4th caravan parade was a testament to the community’s determination to celebrate together, even in challenging times. It was a simple yet powerful reminder that traditions can be adapted to suit the circumstances, and that our shared values of freedom, unity, and perseverance remain steadfast.

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• Cottonwood Community Food Drive
During my tenure as president of the Cottonwood Homeowners Association (HOA), our community organized the annual food drive during Thanksgiving week. This initiative embodied the spirit of gratitude and generosity, fostering a deep sense of community. We had many neighbors volunteering to distribute food drive flier, and picking up food, and sort food, and transporting food to Community Cubboard in Sun City. * Mayfield Park Equipment Improvement
Our Cottonwood community had a meeting with Menifee city staff, requesting more exercise equipments at the Mayfield Park. Yes, we got more exercised equipments * Speed control on Pacific Rim Path along the Mayfield Park Our Cottonwood community had a meeting with Menifee Council member Lesa Sobek asking for speed limit signs. The speed limit signs were installed . * Menifee City Planning Commission
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that is growing rapidly while striving to preserve its charm and improve the quality of life for its residents.

As a Planning Commissioner, I am continually focused on ensuring that Menifee grows responsibly. This means encouraging developments that balance residential, commercial, and recreational spaces. It means working to ease traffic congestion, improve public safety, and enhance the availability of parks, schools, and cultural amenities. Our aim is to create a city where families, businesses, and individuals can thrive.

The decisions we have made will shape the Menifee of tomorrow. We are not merely reviewing blueprints or zoning codes; we are crafting the foundation of a community that will endure for generations. This responsibility is both humbling and inspiring, and I am proud to be part of this journey.

Over the past two years, I have had the great fortune of working alongside an exceptional group of commissioners. Their mentorship has been invaluable in my development, offering insights into urban planning, zoning, and sustainable growth strategies. Each of them brings a wealth of experience and a passion for our city that has motivated me to contribute at my best.

To Mayor Estrada, thank you for the opportunity to serve. To my fellow commissioners, thank you for guiding me and for your dedication to Menifee’s future. Together, we are helping to make our city a place we can all be proud to call home.

* School traffic issues meeting with Menifee Community Service Director In august 2024, after inspecting traffic conditions during peak hours at the Menifee Middle School, Mr. bill Van Riper and I met with Menifee Community Service director to submit a safety improvement proposal:
• Installation of a crosswalk signal light station at school entrance • Increased law enforcement presence periodically
• Community education campaign
• More school signage and road markings
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3. What are three issues facing Menifee residents and what efforts are needed? A. Traffic Congestion and Infrastructure
B. Housing Affordability and Balanced Development
C. Public Safety and Emergency Preparedness

A. Infrastructure Improvements Needed:
• Road Widening and Traffic Signal Synchronization: Expand key arteries such as Scott road, Menifee road, and Murrieta Road. and improve signal timing to ease congestion.
• Enhance School Route Safety: Build sidewalks, crosswalks, and traffic-calming measures near schools.
• Holland Overpass : the best infrastructure improvement B. Housing Affordability and Balanced Development
• Incentivize Affordable Housing: Collaborate with developers to include affordable units in new projects.
• Zoning for Mixed-Use Developments: Encourage projects that combine housing with commercial spaces to create more self-sustained communities. • Smart Growth Policies: Focus on balancing housing with employment opportunities, parks, and schools in newly developed areas.

C. Public Safety and Emergency Preparedness
• Expand Police and Fire Services: Recruit more officers and firefighters, and build additional stations.
• Fire Mitigation Efforts: Conduct regular vegetation management and public awareness campaigns in fire-prone areas.
• Disaster Preparedness Plans: Create community-based workshops on emergency response and evacuation procedures.

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4. Menifee's “Unique Identity” ?
Small-Mining-Town Charm with Excellent Quality of Life
Menifee should embrace its mining heritage community while offering residents a high standard of living through modern amenities, thoughtful development, and a strong focus on fostering connections among its people. The Menifee Historical Museum should be relocated to the future Community Center being developed, Some historical landmarks should be relocated near the future Community Center, if possible.

The history of mining in Menifee symbolizes the city's origins as a place where people came to uncover hidden treasures, hundreds of years ago, and now. • Mining can metaphorically represent the city’s ongoing effort to "unearth" its full potential, whether through economic development, innovation, or fostering community connections.
• This identity reflects a legacy of opportunity and the pursuit of a better future, rooted in Menifee's past.
*** conceptual symbol for Menifee: old windmill
as clean, renewable energy
resource. Human creativity in engineering solutions.

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5. Perspectives on the growth Menifee has experienced?
A. Economic Opportunities
• Job Creation: The city’s growth has attracted businesses, retail centers, and service industries, creating local jobs and boosting the economy. • Revenue Growth: New developments have increased the city’s tax base, allowing for investments in public infrastructure, parks, and community programs. • Local Convenience: Residents now have access to more dining, shopping, and entertainment options without needing to travel outside the city. • Modern Facilities: Liberty High School, medical facilities, and fitness centers B. Traffic and Transportation Challenges
• Congestion: Rapid growth has outpaced road infrastructure, leading to clogged main thoroughfares and long commute times.
• School Traffic Issues: Many school routes lack sidewalks, crosswalks, and adequate traffic management, endangering students and frustrating parents. • Overcrowded Schools: Population growth has stretched school capacities, affecting classroom sizes and the quality of education.
• Parks and Recreation Overload: Popular parks and recreation facilities are often crowded, reducing the quality of outdoor experiences.

C. Risk of losing small-town charm
• Community Identity: The influx of new developments and people can dilute Menifee’s small-town feel and sense of close-knit community. • Overdevelopment: Rapid expansion of housing developments may lead to urban sprawl, detracting from the city’s natural beauty and open spaces.

Crosswalk markings should be longer and wider
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6. What role should the city play in attracting businesses and amenities, and how to get funding for infrastructure improvements. • Identify Priority Industries: Focus on sectors like retail, healthcare, education, and green energy that align with Menifee’s strengths and needs.
• Promote the Innovation District: Highlight the proposed development at Hwy 215 and Scott Road as a prime location for businesses, offering proximity to transportation and infrastructure.
• Streamlining Permitting Process: Simplify permitting and approval processes to make it easier for businesses to open or expand.
• Dedicated Support: Establish a "Business Concierge Program" to guide businesses through city processes, from permits to zoning approvals.
• Transparent Policies: Provide clear guidelines and predictable timelines for business developments.
• Partner with Colleges and Schools: Collaborate with Mt. San Jacinto College and other institutions to create job training programs tailored to key industries. • Workforce Housing: Ensure affordable housing options for employees, making Menifee an attractive place to live and work.
• Business-Internship Programs: Connect businesses with local high school and college students to develop the future workforce.

Infrastructure Funding Sources
• Economic Development Administration (EDA) Grants: Apply for grants under the U.S.

Department of Commerce, which funds projects supporting job creation and economic growth.
• Community Development Block Grants (CDBG): Leverage funding aimed at improving infrastructure in low-to-moderate-income areas.
• State Transportation Grants: Seek funding from programs like California’s Active Transportation Program (ATP) to improve roads, public transit, and pedestrian infrastructure.
• County Transportation programs: Seek funding from county programs road projects such as highways, broadband, and utilities.
• Site developments and street improvements by project developers.

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7. 80% of renters in Menifee are rent burdened?
• Inclusionary Zoning: Require a percentage of units in new developments to be affordable for low- to moderate-income households.
• Density Bonuses: Offer developers increased building density or reduced parking requirements in exchange for including affordable units. • Affordable Housing Incentives: Provide financial incentives such as expedited permitting, reduced fees, or tax breaks for developers building affordable housing. • Mixed-Use Development: Promote projects that combine residential, commercial, and retail spaces to create walkable communities with a variety of housing options. • Accessory Dwelling Units (ADUs): Encourage homeowners to build ADUs by simplifying permitting and offering incentives.
• Workforce Housing: Partner with employers to develop housing tailored for local workers, such as teachers, healthcare professionals, and service industry employees. • Tenant Assistance: Offer rental assistance programs or emergency funds to help tenants facing temporary financial hardships.
*** Menifee economic data from 2023 U.S. Census
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Menifee Police Caravan Parade Mayfield Park Grand Opening with JROTC Cottonwood HOA group meeting with Menifee Board members, San Diego Property Tax Community Service Appeals Board
Students Awards by San Diego Mayor San Diego Veterans Parade Item Title: 12.2
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Public presentation on Proposal on new Property Tax Exemption Menifee's Pre-approved ADU plans for veterans
Logos for our Innovation District
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KEY ACCOMPLISHMENTS:
• Appointed by Councilman Estrada to serve on the Menifee City Planning Commission, gaining invaluable insights into city operations and development strategies. • Reviewed and influenced critical city planning projects that have shaped Menifee’s infrastructure, economy, and quality of life.
• The Cottonwood community July 4th caravan parade during the COVID-19 pandemic, ensuring residents celebrated safely and in compliance with health guidelines.

COMMUNITY QUALIFICATIONS:
• Community Engagement: Strong ability to collaborate with diverse stakeholders and address public concerns effectively.
• Analytical Expertise: Skilled in data analysis, market research, and report preparation for appraisals and planning decisions.
• Project Evaluation: Comprehensive experience in assessing development projects for feasibility, compliance, and long-term impact.
• Leadership & Management: Proven ability to lead initiatives, manage teams, and oversee complex projects.
• Communication: Excellent verbal and written communication skills, with experience presenting findings to councils and public forums.
• Urban Planning & Development: understanding of city planning, zoning codes, land uses regulations
EDUCATION:
• Mechanical Engineering 1981 Southern Illinois University, Carbondale, Il • Residential Appraisal 1990 California Item Title: 12.2
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Richard M. Sierra
Menifee, Ca, 92284 Cell:

Email:

SUMMARY
Results-oriented, combat experienced, middle management leader focused on harnessing and maximizing the potential of a team by mentoring and managing their talent to achieve desired outcomes. Extensive military experience as an enlisted Marine and Marine Corps Officer. Committed to ideals of consistency in performance, sustainment of momentum, and humility in conduct. Exceptional interpersonal communication skills and dynamic personality.

HIGHLIGHTS
Efficient Task Management
Process Improvement
Leadership by Example
Resourceful and Driven
Strong Interpersonal Skills
Willingness to Embrace Change
Lifelong Learner
Talent Recruiter
Talent Manager
Analysis &Production
Detailed Problem Solving
Investigation Skills

EXPERIENCE
Intelligence-Information-Operations Integration Support Specialist, Tactical Training Exercise Control Group, MCB 29 Palms 7/1/2023 Present GS-12, Step 2 full-time, Flex 80 position.

Led efforts to improve training curriculum for clients to meet current and emergent threats in accordance with guidance from service leadership.

Develop relationships with external agencies to support mission and exercise objectives.

Coordinate with other services to leverage information operations capabilities in direct support of Service Level Training Exercises.

Serve as primary agent for information operations contractor support for exercise control group.

Serve as government technical manager for all specialized contracting services for the exercise control group totaling 2.5 million dollars.

Key action officer to support intelligence-information operations integration into existing and future exercise design.

Service Technical Consultant, Constellation Technologies, Inc., Maryland 5/1/2023 7/1/2023 Full-time, 40 hr work week, Contractor support at 95 USD per hour.

Provide subject matter expertise on Intelligence operations and operations in the electromagnetic spectrum for clients.

Plan, organize and direct appropriate information related effects to support client vision for success.

Led efforts to improve training curriculum for clients to meet current and emergent threats in accordance with guidance from service leadership.

Maintain Top Secret/Special Compartmented Information clearance.

Assistant Operations Officer/Recruit Training Regiment MCRD SD 6/29/2021 5/1/2023 Item Title: 12.2
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Lieutenant-Colonel (O-5 position), filled as a Major (O-4).

Lead, mentor, direct and supervise the training and employment of a section comprised of 9 Senior Enlisted Marines and Company Grade officers in the development and execution of recruit training.

Inform and advise key leaders within the unit on training status of ~4500 recruit population as well as maintain readiness of permanent personnel.

Serve as mentor and advocate for 40 company grade officers.

Led efforts to improve training curriculum to meet current and emergent threats in accordance with guidance from service leadership.

Led efforts to fully integrate entry-level training for males and females at MCRD San Diego.

Led efforts to ensure MCRD San Diego was fully compliant to accept and train transgender applicants.

Regiment Intelligence Officer/Intelligence Tactics Instructor 6/15/2019 6/28/2021 7th Marine Regiment 29 Palms, CA Major (O-4) principle staff officer for an O-6 level command.

Lead, mentor, direct and supervise the training and employment of a section comprised of 15 Marines in the intelligence warfighting function to support the unit in the full spectrum of conflict in peacetime and war.

Inform and advise key leaders within the unit on current and emergent intelligence capability and policy to support operations and planning.

Successfully integrated multi-domain full spectrum intelligence support to the regiment, resulting in unprecedented victories over a numerically superior and technologically advanced adversary during service level training exercises.

Successfully integrated national intelligence assets to support regiment missions.

Serve as mentor and advocate for 20 front-line intelligence officers/managers Serve as Senior Intelligence Officer and adviser for 7 th Marine Regiment Military Occupation Field Specialist- Marine Corps Intelligence Officers 6/28/2016-06/15/2019 Headquarters Marine Corps- Intelligence Department Arlington, VA

Responsible for manpower and training policy management for intelligence officer population within the Marine Corps, ~350 Marine Officers and ~5000 Marine Enlisted.

Inform key components of the service on current and emergent intelligence capability and policy to develop future warfighting concepts.

Represent Director for Intelligence Department at functions and conferences to discuss current and emergent intelligence capability the service can provide to the joint force.

Assist operating forces and Marine Corps Manpower Assignment in coordinating personnel assignments of Officers in support of unit requirements, and to better facilitate intelligence support.

Drafted and advocated for the creation of a new tactical level intelligence cell for the ground combat element, creating new structure and material requirements for the service, both of which were validated, staffed, and funded.

Company Commander/ Battalion Intelligence Officer 08/21/2013- 06/27/2016

Division Intelligence Operations Officer
3d Reconnaissance Battalion/3d Marine Division Okinawa, Japan

Lead, mentor, direct and supervise the training and employment of a company comprised of 150 Marines and Sailors, with various military occupation specialties, across the warfighting functions and the full spectrum of conflict in peacetime and war.

Accounted for and managed a consolidated inventory totaling $2,122,065 USD.

Train, mentor, and supervise a diverse intelligence section of 9 Marines comprised of all-source, geospatial, and counterintelligence/Human Intelligence specialists.

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Train, mentor, and supervised a 39 Marine section assigned to the Division G2 to provide analysis, production, dissemination of intelligence products to the 3d Marine Division Commanding General.

Tasked to participate and support the service force modernization project and experimentation process.

Signals Intelligence Officer/Detachment Commander 07/01/2010-08/20/2013 2d Radio Battalion Camp Lejeune, NC

Lead, train, mentor and supervise 74 Marines of various ranks and military occupation specialties, and 49 civilians assigned to support forces in Helmand Province, Afghanistan in support of Operation Enduring Freedom 13.1.

Served as the senior signals intelligence officer for Regional Command-Southwest; the direct liaison for the commander to NSA/CSS leadership and adjacent SIGINT units.

Support Special Operations and other government agencies in the discovery and prosecution of 43 targets on the Joint Prioritized Effects List.

Coordinated with national agencies to implement joint training and operational employment concepts that support national-to-tactical integration.

Accounted for and managed a consolidated inventory totaling $11 million USD.

Other Military Experiences available upon request.

EDUCATION AND TRAINING
Masters of Arts- History 2016
Norwich University Northfield, VT
Bachelor of Arts- History 2008 University of California Los Angeles, CA
Military Training- Available upon request

References
Available Upon Request
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