Regular Meeting Agenda
City Council
Rich Constantine - Mayor
Gino Borgioli - Mayor Pro Tem
John McKay - Council Member
Yvonne Martinez Beltran - Council Member
Rene Spring - Council Member
Wednesday, October 19, 2022 7:00 PM
Hybrid Meeting
17555 Peak Avenue, Morgan Hill, CA 95037 and Virtual (Link to join the meeting can be found below)
Morgan Hill City Council meetings will be held as “hybrid” meetings with the option to attend by teleconference/video conference or in-person. To maximize public safety while still maintaining transparency and public access, members of the public can choose to participate from home or attend in-person. Information on how the public may observe and participate in the meeting is located below. Santa Clara County strongly encourages masks and social distancing if attending in person.
MEETING GUIDELINES AND PUBLIC COMMENT
City Council meetings will be live-streamed on Channel 17, on the City’s website, and on the City’s Facebook page. Those members of the community that would like to participate in the meetings remotely may do so by joining the virtual meeting at:
https://bit.ly/MHCityCouncilMeeting or by calling (669) 900-9128, then enter the webinar id: 873 3200 8380#.
Public comment may be provided in the following ways:
Provide public comment in-person
Join the virtual City Council meeting via the link above, when public comment is opened, raise your virtual hand and be called upon to speak for up to 3 minutes (YOU MUST BE RUNNING THE MOST CURRENT VERSION OF ZOOM TO BE
UNMUTED)
Join the virtual meeting by calling the number above, dial *9 to raise your hand, and be called upon to speak for up to 3 minutes
Send public comments in writing to the City Clerk at
[email protected]
October 19, 2022
2 * Please note that comments made on Facebook are not considered public comment.
CALL TO ORDER
ROLL CALL ATTENDANCE
DECLARATION OF POSTING AGENDA
PRESENTATIONS
YAC Presentation- Asset # 5- Caring School Climate
CITY COUNCIL REPORTS
Council Member Yvonne Martinez Beltran
CITY MANAGER'S REPORT
CITY ATTORNEY'S REPORT
OTHER REPORTS
PUBLIC COMMENT
This opportunity for public comment is for items that are not on the agenda. If you would like to make comments on an item that is on the agenda, please wait until we get to that item to offer your comments. Members of the public are entitled to address the City Council concerning any item within the Morgan Hill City Council’s subject matter jurisdiction. Public comments are limited to no more than three minutes. Except for certain specific exceptions, the City Council is prohibited from discussing or taking action on any item not appearing on the posted agenda. Public comment is intended for comments. Questions posed during public comment are not generally answered. If you have questions, please send them to the City Clerk at
[email protected] to receive a response. (See additional noticing at the end of this agenda)
ADOPTION OF AGENDA
October 19, 2022
3 CONSENT CALENDAR
Items appearing on the Consent Calendar are considered routine and may be approved by one motion. Pursuant to City Council Policies and Procedures (CP 97-01), any member of the Council or public may request to have an item removed from the Consent Calendar for comment and action.
Time Estimate for Consent Calendar: 1 - 10 Minutes
1. ACCEPT ANNUAL EVALUATION REPORT FOR THE SANTA CLARA
COUNTY MULTI-JURISDICTIONAL PROGRAM FOR PUBLIC INFORMATION (PPI) FOR FY 2021-22 (YEAR 1) RELATING TO THE FEDERAL EMERGENCY MANAGEMENT AGENCY’S NATIONAL FLOOD INSURANCE PROGRAM’S
COMMUNITY RATING SYSTEM PROGRAM
Recommendation:
Accept the Annual Evaluation Report for FY 2021-22 (Year 1) for the 2021 Santa Clara County Multi-Jurisdictional Program for Public Information (PPI).
2. UPDATE THE LIBRARY, CULTURE, AND ARTS COMMISSION (LCAC) WORK PLAN TO INCLUDE "MORGAN HILL STANDS UNITED AGAINST HATE" CAMPAIGN
Recommendation:
Approve an update to the LCAC Work Plan.
3. RECEIVE MONTHLY BUDGET UPDATE AND AUGUST 2022 FINANCIAL
AND INVESTMENT REPORTS
Recommendation:
Accept and file report.
PUBLIC HEARINGS
4. INTRODUCE AN ORDINANCE TO AMEND THE TEXT OF TITLE 14 RELATED TO INCLUSIONARY HOUSING AND TITLE 18 RELATED TO THE DENSITY
BONUS LAW
Recommendation:
1. Open/close the continued public hearing;
2. Waive the first and second reading of the Ordinance; and
3. Introduce the Ordinance as recommended by staff and the Planning Commission.
OTHER BUSINESS
5. ACCEPT MORGAN HILL TOURISM BUSINESS IMPROVEMENT DISTRICT
October 19, 2022
4 (MHTBID) OWNERS ASSOCIATION ANNUAL REPORT (DBA VISIT MORGAN HILL)
Recommendation:
Accept and file the Visit Morgan Hill Annual Report.
6. ACCEPT 2022 PUBLIC HEALTH GOALS REPORT ON WATER QUALITY Recommendation:
1. Receive public comment; and
2. Accept and file the June 2022 Public Health Goals Report on Water Quality for the City of Morgan Hill.
7. INTRODUCE AN ORDINANCE OF THE CITY OF MORGAN HILL AMENDING CHAPTERS 15.08 (BUILDING CODE),15.12 (ELECTRICAL CODE), 15.16 (MECHANICAL CODE), 15.20 (PLUMBING CODE), AND 15.44 (FIRE CODE) TO ADOPT BY REFERENCE THE 2022 CALIFORNIA STATE BUILDING
STANDARDS CODES KNOWN AND DESIGNATED AS CALIFORNIA CODE OF REGULATIONS, TITLE 24 AMENDING CHAPTER 15.25 (PROPERTY MAINTENANCE) TO ADOPT BY REFERENCE THE 2021 INTERNATIONAL
PROPERTY MAINTENANCE CODE AND TO MAKE MINOR CHANGES TO
SECTIONS IN CHAPTERS 15.65 (SUSTAINABLE BUILDING REGULATIONS) AND 15.66 (SWIMMING POOLS) OF TITLE 15 (BUILDING AND
CONSTRUCTION) OF THE MORGAN HILL MUNICIPAL CODE
Recommendation:
1. Waive reading;
2. Introduce the ordinance by title; and
3. Set November 2, 2022 at 7:00 p.m. as the date and time for a public hearing to consider adoption of an ordinance.
8. RECEIVE MONTHLY BUDGET UPDATE; SEPTEMBER 2022 FINANCIAL AND INVESTMENT REPORTS; AND THE CITY MANAGER AUTHORITY REPORT Recommendation:
Accept and file report.
9. APPROVE DRAFT CONDIT ROAD SPORTS FACILITIES MASTER PLAN Recommendation:
1. Provide comments and feedback on the proposed Draft Condit Road Sports Facilities Master Plan; and
2. Approve Draft Condit Road Sports Facilities Master Plan.
October 19, 2022
5 10. COMMUNITY FUNDING POLICY REVIEW AND UPDATE
Recommendation:
Review policy and direct staff to make any updates to the Community Funding Policy.
FUTURE COUNCIL INITIATED AGENDA ITEMS
Note: in accordance with Government Code Section 54954.2(a), there shall be no discussion, debate and/or action taken on any request other than providing direction to staff to place the matter of business on a future agenda.
ADJOURNMENT
October 19, 2022
6 NOTICE
Any documents produced by the City and distributed to the majority of the City Council less than 72 hours prior to an open meeting, will be made available for public inspection at the City Clerk’s Counter at City Hall located at 17575 Peak Avenue, Morgan Hill, CA, 95037 and at the Morgan Hill Public Library located at 660 West Main Avenue, Morgan Hill, California, 95037 during normal business hours. (Pursuant to Government Code 54957.5)
PUBLIC COMMENT
Members of the Public are entitled to directly address the City Council concerning any item that is described in the notice of this meeting, before or during consideration of that item. If you wish to address the Council on any issue that is on this agenda, please complete a speaker request card located in the foyer of the Council Chambers and deliver it to the Minutes Clerk prior to discussion of the item. You are not required to give your name on the speaker card in order to speak to the Council, but it is very helpful.
When you are called, proceed to the podium and the Mayor will recognize you. If you wish to address the City Council on any other item of interest to the public, you may do so during the public comment portion of the meeting following the same procedure described above. Please limit your comments to three (3) minutes or less.
Please submit written correspondence to the Minutes Clerk, who will distribute correspondence to the City Council.
Persons interested in proposing an item for the City Council agenda should contact a member of the City Council who may plan an item on the agenda for a future City Council meeting. Should your comments require Council action, your request may be placed on the next appropriate agenda. Council discussion or action may not be taken until your item appears on an agenda. This procedure is in compliance with the California Public Meeting Law (Brown Act) Government Code §54950.
City Council Policies and Procedures (CP 03-01) outlines the procedure for the conduct of public hearings. Notice is given, pursuant to Government Code Section 65009, that any challenge of Public Hearing Agenda items in court, may be limited to raising only those issues raised by you or on your behalf at the Public Hearing described in this notice, or in written correspondence delivered to the City Council at, or prior to the Public Hearing on these matters.
The time within which judicial review must be sought of the action by the City Council, which acted upon any matter appearing on this agenda is governed by the provisions of Section 1094.6 of the California Code of Civil Procedure.
For a copy of City Council Policies and Procedures CP 97-01, please contact the City Clerk’s office (408) 779-7259, (408) 779-3117 (fax) or by email [email protected].
AMERICANS WITH DISABILITIES ACT (ADA)
In compliance with the Americans with Disabilities Act, if you are a disabled person and you need a disability-related modification or accommodation to participate in this meeting, please contact the City Clerk's Office at (408)779-7259, (408)779-3117 (fax) or by email [email protected]. Requests must be made as early as possible and at least two-full business days before the start of the meeting.
October 19, 2022
7
1 CITY COUNCIL STAFF REPORT
MEETING DATE: October 19, 2022
PREPARED BY:
Maria Angeles, Senior Civil Engineer
APPROVED BY: City Manager
ACCEPT ANNUAL EVALUATION REPORT FOR THE SANTA CLARA
COUNTY MULTI-JURISDICTIONAL PROGRAM FOR PUBLIC
INFORMATION (PPI) FOR FY 2021-22 (YEAR 1) RELATING TO THE FEDERAL EMERGENCY MANAGEMENT AGENCY’S NATIONAL
FLOOD INSURANCE PROGRAM’S COMMUNITY RATING SYSTEM
PROGRAM
RECOMMENDATION(S)
Accept the Annual Evaluation Report for FY 2021-22 (Year 1) for the 2021 Santa Clara County Multi-Jurisdictional Program for Public Information (PPI).
COUNCIL PRIORITIES, GOALS & STRATEGIES
City Council Ongoing Priorities
Enhancing Public Safety
2022-2023 Strategic Priorities
Community Outreach, Engagement, and Messaging
REPORT NARRATIVE:
On June 16, 2021, the City Council adopted the 2021 Santa Clara County MultiJurisdictional Program for Public Information (2021 PPI). The Federal Emergency Management Agency (FEMA) requires that annual evaluation reports on the MultiJurisdictional PPI be shared with the elected bodies that approved them. Attached is our submittal of the Annual Evaluation Report for FY 2021-22 (Year 1) (Attachment 1).
Community Rating System (CRS) Program and PPI Background CRS is a voluntary program under FEMA’s National Flood Insurance Program (NFIP) that allows communities to earn flood insurance premium discounts for their residents and businesses. Communities earn CRS points for activities that promote good flood risk reduction practices, including implementation of outreach activities under the PPI.
Communities are assigned class ratings based on the points earned. CRS Class ratings are assigned at 500-point increments and each improvement in class rating nets an additional 5% discount for property owners who pay flood insurance premiums in participating communities.
1 The City of Morgan Hill has participated in the CRS Program since May 2003 and has a current CRS class rating of 7 which allows Morgan Hill residents and businesses a 15% discount on their flood insurance premium. Based on August 2022 NFIP data, there are 311 flood insurance policies in force within the City of Morgan Hill and policy holders paid a total of $297,532 in annual flood insurance premiums (an average annual premium of almost $1,000 per policy). There is an average savings of $150 per policy as a result of the City’s CRS class 7 rating.
The Program for Public Information (PPI) was introduced into the CRS in 2013. The PPI encourages participating CRS communities to work together with local stakeholders to design a program for community outreach on flood risk reduction that best fits local needs. The PPI must be developed by a committee comprised of both staff and nongovernmental representatives/stakeholders from each of the participating agencies, known as the PPI Committee. Valley Water led the development of a PPI for all participating CRS communities in Santa Clara County, which resulted in the completion of the first Multi-Jurisdictional PPI adopted in 2015 (2015 PPI).
Program for Public Information (PPI) Requirements
Under the CRS, the PPI must be updated every five years. Valley Water led the development of the second Multi-Jurisdictional PPI, the 2021 Santa Clara County MultiJurisdictional PPI (2021 PPI). As previously mentioned, the City Council adopted the 2021 PPI on June 16, 2021.
Each subsequent year after adopting the PPI, the PPI Committee must submit an Annual Evaluation Report to FEMA describing the PPI implementation for the prior fiscal year. The attached Annual Evaluation Report is the first report for the 2021 PPI. The PPI activities performed by the City's Floodplain Management Program staff during FY 2021-22 (Year 1) include: mailed out citywide the “2021 Flood Report” brochure between 8/26/2021 and 9/2/2021; posted a copy of the 2021 Flood Report on the City’s Flood information webpage; and sent letters to properties in the City’s mapped repetitive loss areas in July 2021.
It is estimated that the 2021 PPI will earn from 80 to 200 points per community participating in the Santa Clara County PPI Committee. These points contribute to discounts on flood insurance for each participating community. The City’s 2021 PPI points will be provided by FEMA's consultant within the next few months at the conclusion of the City’s recent CRS 5-year Verification Cycle Visit (or CRS audit).
COMMUNITY ENGAGEMENT:
Inform and Involve
This report serves to inform the community about the Annual Evaluation Report for the 2021 PPI and the City’s PPI activities. Ms. Swanee Edwards, a City of Morgan Hill resident for more than 30 years, is the City’s non-governmental stakeholder/representative to the PPI Committee and has attended at least one of the PPI meetings. Ms. Edwards is a member of the Morgan Hill Chamber of Commerce, American Association of University Women (AAUW), Morgan Hill Community Foundation, and the San Martin Alliance. She also volunteers for Valley Water and
1 completed Valley Water’s first Water Ambassador Program.
ALTERNATIVE ACTIONS:
Not Applicable – acceptance of a report only; no action required.
PRIOR CITY COUNCIL AND COMMISSION ACTIONS:
On June 16, 2021, the City Council adopted the 2021 Santa Clara County MultiJurisdictional Program for Public Information (PPI).
FISCAL AND RESOURCE IMPACT:
The acceptance of this report has no fiscal impact. The City’s participation in the implementation of the PPI can be accommodated with the existing staff and operating budgets for the Floodplain Management Program within the Engineering & Utilities Department. Valley Water is incurring the cost to manage and coordinate the meetings and other tasks associated with the Multi-Jurisdictional PPI. There are no expected additional costs in the staff’s continued PPI participation.
CEQA (California Environmental Quality Act):
Not a Project
The acceptance of this report is considered “an organizational or administrative activity of a government that will not result in direct or indirect physical changes in the environment.”
Santa Clara County Multi-Jurisdictional Program for Public Information 2021 Annual Evaluation Report for FY22
(Year 1: July 2021 to June 2022)
June 2022
Prepared by:
Santa Clara Valley Water District
and
County of Santa Clara CRS Participating Communities
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I. INTRODUCTION
The Community Rating System (CRS) is a voluntary program of the Federal Emergency Management Agency’s (FEMA) National Flood Insurance Program (NFIP). The CRS program allows communities to earn flood insurance premium discounts for their residents and businesses by implementing local mitigation, floodplain management, and outreach activities that exceed the minimum NFIP requirements to reduce the risk of flooding.
In Santa Clara County, 11 (eleven) communities have been active participants in the FEMA NFIP CRS for over 30 years.
The CRS participating communities are City of Cupertino, City of Gilroy, City of Los Altos, City of Milpitas, City of Morgan Hill, City of Mountain View, City of Palo Alto, City of San Jose, City of Santa Clara, City of Sunnyvale, and the Santa Clara Valley Water District (Valley Water).
CRS participating communities, along with their external non-governmental stakeholders, nonparticipating communities: City of Saratoga, Town of Los Altos Hills, Town of Los Gatos, and County of Santa Clara who opted to join the 2021 Program for Public Information (PPI), comprise the PPI Committee. The PPI Committee is listed in Table 1. Members of the Santa Clara County Multi-Jurisdictional 2021 PPI Committee of the 2021 PPI. (Attachment #1) FEMA requires that each community participating in the PPI provide at least two representatives to the regional PPI Committee, with at least half of the representatives from outside the local government.
Additionally, at least half of the representatives must attend all the meetings of the regional PPI Committee.
An important benefit of the PPI Committee’s work is close collaboration between local public agency staff who work on flood protection throughout Santa Clara County. Together, PPI Committee members continue strengthening their individual CRS programs and ensuring communities can evaluate their flood programs against a nationally recognized benchmark.
The 2021 PPI Committee, along with the remaining non-participating communities (City of Campbell and City of Monte Sereno), and other interested parties, make up the Santa Clara County CRS Users Group.
The Santa Clara County CRS Users Group collaborates to ensure floodplain management activities provide enhanced public safety, reduced damage to property and public infrastructure, and avoidance of economic disruption and loss in Santa Clara County. Through the 5-year PPI development and the annual reporting process, members of the SC County CRS Users Group learn from one another about local floodplain management activities, including flood protection and land use issues. For both the Santa Clara County CRS Users Group and the PPI Committee, the PPI is one of the most impactful activities of the CRS Program.
Under the CRS program, flood insurance premium rates are discounted to reward CRS participating community actions that meet the three goals of the CRS: (1) reduce flood damage to insurable property; (2) strengthen and support the insurance aspects of the NFIP; and (3) encourage a comprehensive approach to floodplain management.
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Flood insurance premiums for participating CRS communities are reduced in 5% increments for every 500 CRS points earned. As of April 30, 2022, the total savings for Santa Clara County residents from CRS discounts is approximately $2 million.
Valley Water is the lead flood risk reduction agency for Santa Clara County. Valley Water performs many flood preparedness outreach and stream stewardship/maintenance activities that earn CRS points for participating communities. Since Valley Water is not a land-use agency, the points Valley Water earns, as a fictitious community, provide a foundation upon which the CRS participating communities can build. FEMA approved this unique arrangement with Valley Water in 1998.
The CRS Coordinator’s Manual, 2013 Edition, included the option to undertake a Program for Public Information (PPI) which is a method to customize flood risk and loss reduction outreach messages and increase CRS points. Each participant of the PPI Committee brings unique perspectives and suggestions that enhance the PPI. Each community must adopt the PPI through a formal vote by the community’s governing body.
In 2013, Valley Water initiated and facilitated the effort to develop the first Multi-Jurisdictional PPI so that all Santa Clara County CRS participating communities could work together and benefit from this activity. Non-participating communities were also invited to participate in the development of the PPI.
This work effort resulted in the 2015 Multi-Jurisdiction PPI (2015 PPI).
On April 14, 2015, Valley Water’s Board adopted the 2015 PPI, which sunset in April 2020. Following Valley Water’s lead, the other CRS participating communities’ governing bodies adopted the 2015 PPI soon thereafter.
Under the CRS, the PPI must be updated every 5-years. Each subsequent year after adopting the PPI, the committee must submit an Annual Evaluation Report to FEMA describing the PPI implementation for the prior fiscal year. The PPI Committee must evaluate whether the flood risk reduction messages in the PPI are still relevant and adjust the PPI, if needed. The Annual Evaluation Report is shared with each participating community’s governing body as an informational item.
As required, Annual Evaluation Reports for FY16 (Year 1) through FY19 (Year 4) for the 2015 PPI were prepared, sent to the governing body, and included in annual recertifications.
FY20 (Year 5), the PPI Committee was required to update the 2015 PPI. The Insurance Services Office (ISO), FEMA’s CRS management contractor, exempted the committee from submitting an Annual Evaluation Report for FY20 (Year 5) as the committee focused on updating the 2015 PPI.
In February 2020, Valley Water hosted the start of the 5-year PPI process. Fifteen Santa Clara County communities worked together to update the 2015 PPI. These communities included the current eleven CRS participating communities as well as four non-participating communities that expressed interest in joining the CRS. Staff and external stakeholders from each community participated in developing the new PPI.
In March 2020, the Coronavirus (COVID-19) outbreak started. The California State Emergency Services Act, the Governor’s Emergency Declaration related to the COVID-19 pandemic, the Governor’s Executive Order N-29-20, and Order of the County of Santa Clara Public Health Officer dated March 16, 2020, went into effect.
Santa Clara County 2021 Multi-Jurisdictional Program for Public Information Annual Evaluation Report for FY22 (Year 1: July 2021 to June 2022) 3 of 14
The COVID-19 pandemic caused far-reaching, unprecedented changes. Businesses and organizations faced economic and operational uncertainty across every industry and sector. The workforce impacts during COVID-19 caused delays beyond control, including the PPI Committee’s ability to continue its work of updating the 2015 PPI. Many communities shifted priorities to respond to the public health crisis; therefore, FEMA provided an extension of completing the update to the 2015 PPI to early 2021.
The PPI Committee reconvened in October 2020 to resume the PPI update. Several virtual meetings followed until the PPI Committee completed the 2021 PPI in April 2021. The 2021 PPI was adopted by participating communities, as indicated in Table 1. Dates 2021 PPI Adopted.
II. 2021 PPI DEVELOPMENT PROCESS
Valley Water, along with the CRS participating and non-participating communities, initiated the 2021 PPI process in February 2020. The Santa Clara County 2021 Multi-Jurisdictional Program for Public Information document was completed in April 2021 (refer to Section I. Introduction for COVID-19 related delays).
Virtual meetings were held between 2020 and 2021 to develop the 2021 PPI. In addition to FEMA’s six priority topic messages, three additional messages below were identified as important for Santa Clara County. See Table 3 in the 2021 PPI: CRS Priority Messages for the complete list.
I. Encourage residents and workers to make a personal Family Emergency Plan.
II. Ask residents to download disaster apps; and
III. Urge drivers to slow down on wet roads and avoid driving through ponded water to reduce traffic accidents.
The PPI Committee worked between the meetings to draft the 2021 PPI and review the extensive list of outreach and flood response projects. (Attachment 2, which is Appendix A of the 2021 PPI) Based on the PPI Committee’s evaluation of the 2015 PPI, the consensus was that most of the 2015 PPI flood risk reduction messages were still relevant, so only minor edits were incorporated as needed. This became the basis for the 2021 PPI; therefore, no additional FEMA review was required, as the 2015 PPI already ensured its provisions were fully compliant with FEMA requirements.
The number of CRS points that the 2021 PPI activities will earn is determined by FEMA’s CRS Specialist and Technical Reviewers in the Insurance Services Office (ISO). The PPI Committee estimates that of the possible 350 points, participating communities could earn up to 300+/- points per participating community for the PPI efforts.
Once Valley Water approved the 2021 PPI (5-Year Plan), the final document was provided to the PPI Committee to present to their government bodies for adoption and implementation.
Table 1. Dates of PPI Adoption shows the 2021 PPI approval dates by agency (Community).
All 11 CRS participating communities have adopted the 2021 PPI as noted in Table 1 Dates 2021 PPI Adopted below. As non-participating communities are not in the CRS Program, they
Santa Clara County 2021 Multi-Jurisdictional Program for Public Information Annual Evaluation Report for FY22 (Year 1: July 2021 to June 2022) 4 of 14
are not required to adopt the PPI. At this time, all non-participating communities have chosen not to adopt the 2021 PPI.
Table 1. Dates 2021 PPI Adopted
Agency (Community) Date Presented Adoption*
Santa Clara Valley
Water District 4/27/21 X
City of Cupertino 8/17/21 X
City of Gilroy 7/01/21 X
City of Los Altos 7/13/21 X
Town of Los Altos Hills (non-CRS
community)
Not
required*
Not required*
Town of Los Gatos (non-CRS
community)
Not required* Not required*
City of Milpitas 5/18/21 X
City of Morgan Hill 6/16/21 X
City of Mountain View 6/22/21 X
City of Palo Alto 6/14/21 X
City of San Jose 11/16/21 X
City of Santa Clara 7/06/21 X
County of Santa Clara (non-CRS
community)
Not required* Not required*
City of Saratoga (non-CRS community) Not required* Not required* City of Sunnyvale 6/29/21 X
Total Approved 11
*Non-CRS communities are encouraged to participate in PPI Committee activities and initiatives, but are not required to adopt the PPI, nor report out in the Annual Evaluation Reports.
III. ANNUAL EVALUATION REPORTS
The 2021 PPI states that the PPI Committee will meet at least once yearly to evaluate the PPI and incorporate any needed revisions. This meeting is coordinated in conjunction with the ongoing CRS User’s Group meetings, which occur at least twice a year.
The evaluation will cover:
Ɣ Reviewing projects that were completed.
Ɣ Evaluation of progress toward outcomes.
Ɣ Recommendations on projects that have not been completed.
Ɣ Recommendations for new projects not previously identified.
Ɣ Target Audience changes; and
Ɣ Impact of the program during a real flood event if one has occurred.
The Annual Evaluation Report is prepared by the PPI Committee for submission with each CRS community’s annual CRS recertification package (or schedule 5-year cycle visits). The report is then shared with each CRS participating community’s governing body as an informational item.
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Section V. 2022 Santa Clara County CRS Users Group/PPI Committee Meetings – Monitoring and Evaluating the 2021 PPI of this report, summarizes the meetings held to develop the FY22 Annual Evaluation Report (Year 1 of the 2021 PPI).
Table 2 below shows how each community expects to share the FY22 Annual Evaluation Report with its governing body.
Table 2. How the 2021 PPI Annual Evaluation Report for FY22, Year 1 will be shared with Community’s Governing Body
Community Method for Sharing*
Santa Clara Valley Water District Board Non-Agenda Item City of Cupertino Consent Item Council Agenda
City of Gilroy Consent Calendar
City of Los Altos Council Consent Calendar or
Informational Staff Report
Town of Los Altos Hill (non-CRS
community)
Not required
Town of Los Gatos (non-CRS community) Not required
City of Milpitas Memo to City Council
City of Morgan Hill Council Consent Calendar
City of Mountain View Council Weekly Update “Council
Connection”
City of Palo Alto Informational Staff Report
City of San Jose Council Consent Calendar
City of Santa Clara Council Consent Calendar
County of Santa Clara (non-CRS
community)
Not required
City of Saratoga (non-CRS community) Not required
City of Sunnyvale City Manager’s “Update Sunnyvale”
*Non-CRS communities are not required to share the 2021 PPI Annual Reports with their governing bodies.
IV. 2021 PPI ACCOMPLISHMENTS FOR FY22
The PPI Committee identified three efforts needed from each CRS participating community for the 2021 PPI and to prepare and finalize subsequent Annual Evaluation Reports.
1. Governing bodies must adopt the 2021 PPI (Table 1. Dates 2021 PPI Adopted). The PPI Committee must prepare Annual Evaluation Reports and share the reports with its governing body as informational items.
2. For each fiscal year (July 1 - June 30) the communities must carry out and monitor the implementation of the outreach/flood response projects identified in Attachment A CRS Creditable Outreach and Flood Response Projects by CRS Community of the 2021 PPI. (Attachment 2)
3. The PPI Committee must review and consider the ‘New Initiatives’ identified in the 2021 PPI (page 66) for advancing flood risk reduction efforts.
Governing Bodies Approval: Including Valley Water, all 11 CRS participating communities’ governing bodies adopted the 2021 PPI by the end of FY22. The approval dates are shown by agency (Community) in Table 1. Dates of 2021 PPI Adopted noted above.
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Tracking System: The 2021 PPI is multi-jurisdictional and includes 15 agencies (11 CRS participating communities and four non-participating communities). Tracking implementation is quite complex compared to a single-agency PPI. As the informal lead, Valley Water continues to oversee the record-keeping to ensure consistency throughout the county. An electronic file-sharing system, Egnyte, is set up with folders for each community to file and share documents related to the 109 potential outreach/flood response projects identified in the 2021 PPI, and all CRS-related documentation. This also includes a comprehensive spreadsheet tracking which projects were accomplished in any given fiscal year, by the individual communities. This spreadsheet, along with the Annual Evaluation Report, will be submitted with annual CRS recertifications or a part of scheduled 5-year cycle visits.
Insurance Services Office (ISO) assigns credit for Valley Water outreach/flood response projects to all Santa Clara County CRS participating communities’ ratings. Some communities also choose to carry out and report on their own outreach/flood response projects, in addition to those of Valley Water.
These projects are shown on the composite spreadsheet and include input from each agency.
The PPI Committee discussed the benefits of using the Egnyte shared-filing system for tracking the 2021 PPI outreach/flood response projects and all CRS-related documentation. The PPI Committee also discussed the importance of ensuring each agency uploads their CRS documentation regularly. These benefits are:
- Information Share/Knowledge Transfer: CRS participating communities can view each other’s program documentation. When a community improves its CRS rating, another community can access the documents submitted to determine how the CRS credited activities helped improve the score.
- Document Repository: A central location for CRS-related documentation, organized to mirror the CRS Coordinator’s Manual (by community/activity/element) proves helpful when a community experiences staff turnover.
- Documentation Submittals: CRS documents are organized and easy to share with the CRS Specialists conducting cycle visits and/or annual recertification.
Summary of PPI Projects Accomplished in FY22
The complete list of outreach/flood response projects is included as Attachment 2 of this Report, listing all projects proposed in the 2021 PPI, with a “Project Accomplishments” column noting actions taken during the first year of the PPI, FY22.
Audiences Projects Accomplished
Community at Large (CAL) 81 potential projects, 63 accomplished Residents and Businesses in the
Special Flood Hazard Area (SFHA)
18 potential projects, 16 accomplished
Messengers to Other Target
Audiences (Organizations &
Businesses Serving the Community)
10 potential projects, 10 were accomplished
*Total Accomplished Projects 89 of 109
* Note: All projects carried out by CRS participating communities were accomplished in FY22.
Variance in the number of potential projects versus accomplished projects is due to no updates received from nonparticipating communities, which is not required for this report.
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These numbers go well beyond the minimum requirements of the CRS Program, and we anticipate all CRS participating communities will receive the maximum number of credits for our collective efforts in FY22.
It is important to note that most public events in 2020 through 2022 were heavily impacted or canceled due to shelter-in-place orders and the COVID-19 pandemic. Those events that were not canceled were often redesigned for virtual participation or smaller, socially distanced groups.
Valley Water’s Outreach/Flood Response Projects
Annual Flood Awareness Campaign
Valley Water's FY22 Flood Awareness Campaign theme was "Flooding Can Happen During a Drought." It launched after the 1Fourth National Climate Assessment was published; there could not have been a better time to have this conversation. The federal report assessed that intense extreme weather and climate-related events are becoming more frequent and will have catastrophic impacts on vulnerable communities, infrastructure, ecosystems, and our economy. Extreme storm events could result in more frequent and severe flooding in our region. Valley Water’s message emphasized its commitment to reducing flood risks and protecting the community but acknowledging we cannot eliminate all risks.
Thus, our communities must adapt and prepare; and it starts with being informed and aware of risks.
An educational paid advertising campaign supplemented Valley Water’s community outreach effort.
This year, its advertising campaign was supported by a series of formative research to understand target audiences, their awareness levels, and explore what educational messages and images most appealed to them.
The Flood Awareness Campaign lasted four months, from mid-November 2021 to February 2022. The paid advertisement campaign cost a total of $200,000.
Valley Water’s FY22 Annual Flood Awareness Campaign shifted from general digital and public space advertising to a series of direct mailings to the 52,000 homes and businesses in Santa Clara County's FEMA SFHA.
Valley Water sent three separate targeted mailers to all homes and businesses in or near a high-risk flood area, as designated by the FEMA SHFA. The mailers were multilingual (English, Spanish, Chinese, and Vietnamese) and are posted on Valley Water’s website.
1. Annual Floodplain Mailer
54,790 mailed on December 13-14, 2021
4,450 delivered to cities/county (Public Works and Planning Departments) between December 2021 – February 1, 2022
2. Multilingual Postcards with 9 CRS tips and links to flood preparedness webpages 52,502 mailed on October 29, 2021
3. “You Live in a Flood Zone–Do You Know What to Do Before, During, and After a Flood?” Trifold. 54,790 mailed on January 11, 2022
1 US Global Change Resource Program (USGCRP) has a legal mandate to conduct a state-of-the-science synthesis of climate impacts and trends across U.S. regions and sectors every four years, known as the National Climate Assessment (NCA).
Santa Clara County 2021 Multi-Jurisdictional Program for Public Information Annual Evaluation Report for FY22 (Year 1: July 2021 to June 2022) 8 of 14
During FY22, Santa Clara County experienced a drought emergency. Valley Water’s annual Floodplain Mailer reminded everyone that flooding can happen anytime it rains, and that climate change has made extreme weather the new normal. Drought conditions can harden the ground and increase run-off to streams and creeks during the first few days of heavy rain, increasing the risk of flooding. In addition, the flood mailer showcased Valley Water's ongoing flood protection projects in areas susceptible to flooding.
In FY22, the mailer featured QR codes, a magnet with important flood safety websites, a detachable emergency phone list, and photos of our most recent flood protection projects.
The direct mailing strategy was developed after the 2020-2021 post-Flood Awareness Campaign poll which indicated that only 29% of FEMA SFHA residents remembered receiving the annual Floodplain Mailer, while recollection of other broad advertising efforts hovered lower. The outreach shift from advertising to targeted mailings resulted in substantial savings while proving much more effective.
Valley Water also deployed a small-scale multilingual social media campaign, with the slogan "Flooding can happen during a drought," on social media and the web platforms including Facebook, Instagram, Google Ads, El Observador, Cali Today, and News for Chinese. The campaign launched in Winter FY22, starting with the season's first rains in December 2021 and continuing through January 2022.
Digital ads targeted residents and commuters in or near the SFHA, using zip codes from published FEMA flood maps.
A key strategy for the paid campaign was incorporating all 2021 PPI messages in Valley Water ads.
Staff crafted messages derived from Valley Water's annual Floodplain Mailer to residents in the SFHA.
Additionally, the Valley Water Board of Directors shared posts on Nextdoor highlighting the "Flooding can happen during a drought" messaging and the nine CRS topics in Winter 2021. Valley Water posted a flood preparedness blog on its website in November 2021 and a digital copy of the Floodplain Mailer.
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Campaign Results
Valley Water also used its monthly newsletter, news blog, and social media profiles to enhance flood awareness efforts before and during forecasted storms starting as early as September. During the length of the campaign and leading up to anticipated storm events, Valley Water posted flash flood warnings, shared posts with critical messages about flood safety, and promoted the Flood Watch Tool throughout the winter.
Valley Water’s flood protection resources page at ValleyWater.org/floodready serves as a hub of flood safety information with icons leading to a series of related web pages, including information on flood zone maps, signing up for emergency alerts, sandbags, reporting local flooding, and safety tips.
Of these subpages, the flood zone awareness page was the most accessed, which features a brief explanation for determining if a home is in a FEMA-designated flood zone. It also features an instructional YouTube tutorial for using FEMA's Map Service and a reminder that flooding can happen anytime it rains.
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All communities were requested to add a link redirecting visitors to ValleyWater.org/floodready, floodsmart.gov, and ready.gov from their respective flood protection resource pages or homepage.
All Santa Clara County communities received hard copies of Valley Water's Floodplain Mailer.
Valley Water shared a “Flood Follows Drought 2021-22 Flood Awareness Campaign Media Toolkit" with the CRS communities. The toolkit provided links to the multilingual floodplain mailer, social media graphics, messages for all nine flood awareness tips (PPI CRS message topics), and blog posts for all Santa Clara County communities to use.
The 2021-2022 post-Flood Awareness Campaign survey found:
භ 59% recalled receiving mail with information about flood safety (29% in 2020-21). භ 76% are confident they have taken all necessary precautions to protect themselves from floods (64% in 2020-21).
භ 61% rate the job Valley Water is doing at keeping them informed as excellent, good, or fair (32% in 2020-21).
භ 10% increase in food zone awareness over last year (now at 50-60% awareness). භ 32% increase in recall of flood mailings vs. last year (now at 59% reach) with good recall amongst Spanish, Mandarin, and Vietnamese speakers.
භ 58% of respondents clearly understood Valley Water’s three main calls to action (find your risk, get flood insurance, develop a plan).
භ 12% increase in respondents who believe they have taken all steps to be ready for a flood (now at 76%).
භ 11% increase in respondents who have flood insurance (now at 51%). භ 100% of high-risk residents in mobile home parks are aware of our messaging.
The results above demonstrate an effective campaign that is less expensive than general advertising, yielding a savings of approximately $150,000 with more robust results. In the future, direct mailings to the FEMA SFHA seem to be an alternative outreach strategy for the flood awareness campaign rather than targeted advertising.
Valley Water discussed the new targeted mail approach with the PPI Committee and the Insurance Services Office (ISO). All agreed with this strategy.
Valley Water Education Outreach Program
Valley Water’s Education Outreach includes flood awareness messaging in every program presented year-round. A dedicated flood-focused program is offered from October through April, depending on the rainfall situation on any given year.
Valley Water’s role as a flood protection agency is highlighted in all presentations, so that participants in the Education Outreach Programs know that flood protection is one of Valley Water’s core objectives in Santa Clara County.
The following are the Education Outreach efforts from October 2021 – March 2022.
Valley Water Flood Awareness Messaging
Flood awareness messaging is included in classroom presentations, STEAM (Science, Technology,
Santa Clara County 2021 Multi-Jurisdictional Program for Public Information Annual Evaluation Report for FY22 (Year 1: July 2021 to June 2022) 11 of 14
Engineering, Art, and Math) programs, libraries, camps, and Wonders of Water Wednesday, an afterschool science program.
The following numbers represent the results of general flood protection messaging:
x 197 Presentations
x 4801 attendees
x 193 Educators
Flood-focused Programs
Education Outreach has two programs that focus on flood awareness and preparedness: “The Three Little Pigs and The Bad Weather Wolf” and “Watershed Maps”.
The following numbers represent the results of Flood-focused Programs:
x 47 Presentations
x 986 attendees
x 54 Educators
Community Events
Due to the COVID-19 pandemic, countywide community events in FY22 were postponed.
CRS Participating Communities Outreach/Flood Response Projects The PPI Committee identified the outreach/flood response projects for each community. The implementation of these projects is reflected in the FY 2022 ‘Project Accomplishments’ column of Attachment 2.
V. 2022 SANTA CLARA COUNTY CRS USERS GROUP/PPI COMMITTEE MEETINGS – MONITORING AND EVALUATING THE 2021 PPI
Santa Clara County CRS Users Group/PPI Committee meetings were held on March 10, 2022, and May 19, 2022. Agenda and attendance sheets for each meeting are included. (Attachments 3-6) Attendance was good at both meetings and quorum was met with staff from the eleven CRS participating communities. Staff from some non-participating communities, external stakeholders, and other interested parties were also in attendance.
As required by CRS, the objective for the March and May meetings was to monitor the implementation of the 2021 PPI and to determine if the desired outcomes were achieved, as well to discuss if any changes to the 2021 PPI were needed to complete this Annual Evaluation Report. The PPI Committee agreed that the 2021 PPI messaging and projects would remain the same for the duration of the 2021 PPI, which sunsets in 2026.
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At the March 10, 2022 meeting, a draft Project Accomplishment PPI Annual Evaluation Report for FY22 was shared with the communities to review.
The PPI Committee:
භ Assessed whether the desired outcomes of the 2021 PPI were achieved in FY22, and what, if anything, should be changed.
භ Discussed which communities have adopted the 2021 PPI and that conformed/enacted copy of their agenda items related to submitting the 2021 PPI to their respective governing bodies should be uploaded into Egnyte and a copy sent to Valley Water. භ Provided instruction on how communities will submit updates to Appendix A of the 2021 PPI to Valley Water for consolidating report.
භ Communities were informed that all updates were due by the next CRS Users Group Meeting or sooner.
An ISO CRS Specialist shared best practices for Verification Cycle Visits. The specialist also reviewed updated/new/modified prerequisites for CRS Classes 6, 8, and 9, per the Addendum to the 2017 CRS Coordinator’s Manual (Edition 2021) which went into effect January 1, 2021.
Lastly, to comply with CRS Activity 350 - Flood Protection Information, Element c). Flood Protection Website, from the CRS Coordinator's Manual, CRS participating communities were reminded to ensure to review their flood information landing page monthly, to verify all links are valid and annually, to ensure content is still relevant and current.
At the May 19, 2022 meeting, the PPI Committee discussed the 2021 PPI Annual Evaluation Report for FY22, reminding the group that the report will be due during scheduled 5-year cycle visits (for Cities of Gilroy and Morgan Hill) or as part of communities’ annual CRS recertification package which are due on August 1, 2022.
Valley Water Communications staff presented an overview of the 2021-2022 Flood Awareness Campaign, including the Floodplain Mailer that was mailed in December 2021 to all addresses in the FEMA Special Flood Hazard Area (SFHA), as well as to city/town/county managers, public works and planning directors, and the communities’ CRS staff.
Additionally, Valley Water Communications staff also shared the FY22 post-campaign polling results with results. Valley and the PPI Committee determined that future flood awareness campaigns have an opportunity for expanded outreach to renters of both single-family homes and multi-family units, as well as providing localized historical flood information and outreach materials in public spaces.
Valley Water CRS staff shared information on the Department of Water Resources (DWR) statewide agency coordination calls scheduled to begin by July 2022. The DWR calls lead up to the 2022 California Flood Preparedness Week (CFPW) that is held annually each October (specific dates for October 2022 to be announced). We shared Valley Water's experience in participating on these calls, including the benefits of learning about CFPW, ways to participate, setting up lobby displays for the public, and how to access available resources for public events.
All communities were strongly encouraged to participate this year, including presenting a Resolution (Valley Water’s template available, upon request) to their respective city councils to adopt CFPW, and to forward the information to their communication and emergency service teams.
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We also discussed Valley Water’s plan to provide all communities with ‘emergency starter kits’ and ‘flood event kits’ for their use as plans to recommence booth support at various city-hosted events, safety fairs, etc. These resources will ensure our messaging and information on how to ‘Get Flood Ready’ is uniformed throughout the county.
The consensus of the PPI Committee is that our 2021 PPI implementation is on target and that no changes are needed. Cities who have had the PPI approved by their elected officials reported receiving strong support.
This Annual Evaluation Report is the first report for the 2021 PPI to document our outreach project activities.
VI. FUTURE MESSAGING – Other New Initiatives
The PPI committee identified several new initiatives:
1. Continue and expand the standardized flood message prepared for each community to include flood messages in utility bills yearly, including PG&E.
2. Expand on partnerships with local chambers of commerce to disseminate and share flood preparedness information.
3. Expand on outreach to the Asian and Latino communities who live in flood-prone areas.
4. Expand on outreach to “hot spot” flood-prone areas by hosting on-site or virtual events.
5. Expand on reaching local homeowners associations (HOA)s and apartment associations (i.e., Executive Council of Homeowners [ECHO]).
6. Expand on reaching residents in marginal and low-income communities through partnering with organizations that reach these communities (i.e., Second Harvest Food Bank and others).
7. Communities could pursue FEMA Matching Funds Grants for severe Repetitive Loss Areas.
8. Review and expand other public information activities, such as Flood Protection Assistance (Activity 360) and Flood Insurance Promotion (Activity 370).
9. Develop a region-wide Flood Response Preparations (FRP) messaging plan.
The messages that the PPI Committee originally chose are still relevant to Santa Clara County. The committee will continue to increase its efforts to encourage people to prepare personal/family emergency plans and be flood-ready. This will be incorporated into the flood preparedness outreach that is done every fall. The PPI Committee will also continue coordinating efforts with the Valley Water’s Education Outreach Program to promote flood preparedness in local schools.
The PPI Committee recommends continued use of social media for messaging. Mobile usage among individuals has increased exponentially over the years and online platforms are rapidly adjusting to mobile-friendly standards. This provides an excellent opportunity to modernize campaign ad efforts by utilizing social media and digital advertising to increase exposure and reach a greater number of residents in Santa Clara County. Furthermore, these modern advertising methods allow for specialized demographic targeting to allow reaching a narrow and defined audience, improving the ability to effectively reach vulnerable populations.
In support of our preparedness messaging, the PPI Committee will continue to promote the importance of having family emergency plans and emergency kits ready to go before an emergency/flood event occurs.
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In October 2021, Valley Water partnered with Second Harvest Food Bank of Silicon Valley, to distribute 2,000 emergency preparedness starter kits of emergency supplies to underserved communities.
The PPI Committee will continue to promote the American Red Cross All-Hazard App which monitors alerts for severe weather, including floods, and the Floodsmart.gov and Ready.gov websites. The communities will distribute American Red Cross Emergency Contact Cards at events throughout the county.
VII. CONCLUSION
Overall, the CRS Users Group/PPI Committee successfully implemented the 2021 PPI in FY22. The 2021 PPI allowed participating communities to mutually decide which flood risk reduction messages are most appropriate and identified means by which messages are delivered. The objectives of participating in the 2021 PPI are to enhance the effectiveness of the flood risk messages to residents, reduce flood risks within the county, and earn valuable CRS credit points when identified projects are implemented by communities.
The CRS Users Group/PPI Committee will continue their work efforts through FY23. _______________________________________________________________________________________________________ Attachments for submission to Valley Water Board, City Councils/Managers, and FEMA as part of 2022 Verification/Recertification Package, as required:
1. Members of the Santa Clara County Multi-Jurisdictional 2021 PPI Committee
2. Appendix A from 2021 SC County Multi-Jurisdictional PPI noting FY22 Project Accomplishments
3. March 10, 2022 Santa Clara County CRS Users Group Meeting Agenda
4. March 10, 2022 Santa Clara County CRS Users Group Meeting Attendance Sheet
5. May 19, 2022 Santa Clara County CRS Users Group Meeting Agenda
6. May 19, 2022 Santa Clara County CRS Users Group Meeting Attendance Sheet
Table 1. Members of the Santa Clara County Multi-Jurisdictional 2021 PPI Committee Community Local Government
Representative and Alternates External Stakeholders
County of
Santa Clara
Chris Freitas, Sr. Civil Engineer
Neville R. Pereira, PE, Development Services
Manager, Department of Planning and
Development, Floodplain Manager
Marsha Hovey, CADRE Board Chair
Cupertino Chad Mosley, Assistant Public Works Director/City Engineer, Public Works Department, Floodplain
Manager
Jennifer Chu, Senior Civil Engineer
Public Works Department
Jim Oberhofer, Emergency Coordinator
Cupertino ARES/RACES
Gilroy Gary Heap, City Engineer
Public Works Department
Jorge Duran, Senior Civil Engineer, Floodplain
Manager Public Works Department
Merna Leal, City of Gilroy resident
Los Altos Steven Golden, Senior Planner, Floodplain
Manager
Andrea Trese, Associate Civil Engineer
Christopher Wilson, Operations
Manager, Los Altos Suburban District,
California Water Company
Los Altos Hill Carl Cahill, City Manager, Floodplain Manager Nichol Bowersox, Public Works Director/
City Engineer
Christine Hoffmann, Assistant Engineer (DPW)
Phil Witt, General Manager Purissima
Hills Water District
Los Gatos WooJae Kim, P.E, Town Engineer
Parks and Public Works, Floodplain Manager
Annamaria Swardenski, Swardenski
Consulting
Milpitas Steven Erickson, City Engineer/Engineering
Director, Floodplain Manager
Kan Xu, Principal Civil Engineer,
Engineering Land Development Section
Brian Petrovic, Associate Civil Engineer
Engineering Land Development Section
Elizabeth Koo, Administrative Analyst, Engineering
Land Development Section
Warren Wettenstein, Chairman of the
Economic Development & Trade
Commission and President of the
Milpitas Chamber
Morgan Hill Maria Angeles, Senior Civil Engineer, Floodplain Manager, CFM
Charlie Ha, Supervising Civil Engineer
Engineering & Utilities Department
Swanee Edwards, City of Morgan Hill
resident
Mountain View Renee Gunn, Senior Civil Engineer, Public Works Department
Gabrielle Abdon, Assistant Engineer, CFM
Kevin Conant, PG&E
Palo Alto Rajeev Hada, Project Engineer, CFM
Public Works Department, Engineering Services
Division, Floodplain Manager
Dan Melick, CERT Volunteer
City of Palo Alto resident
San José Arlene Lew, Principal Engineering Technician
Vivian Tom, Senior Transportation Specialist
Department of Public Works Development Services
Division
Shari Carlet, City of San José resident,
certified Floodplain Manager
Santa Clara Evelyn Liang, Senior Civil Engineer
Falguni Amin, Principal Engineer
Public Works – Engineering
Kevin Moore, Retired City Council
member
Saratoga David Dorcich, PE, QSP/D, Associate Civil
Engineer, Community Development Department,
Floodplain Manager
Rebecca Gallardo, Real Estate Agent
for Intero, a Berkshire Hathaway Affiliate,
servicing all areas of the Bay Area
Sunnyvale Tamara Davis, Senior Management Analyst Jeff Holzman, Director, Real Estate District Development Google
Agnes Veith, City of Sunnyvale resident
Valley Water Trisha Howard, Program Administrator
Paola Giles, Public Information Representative III
Sherilyn Tran, Office of Civic Engagement Unit
Manager
Nikki Rowe, American Red Cross
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1 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2022 (Year 1) Project Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3
Stakeholder
FY 2022
Project Accomplishments
INPUT HERE ONLY
Community At Large
(CAL)
- Multilingual
Communities
- Groups with Special
Evacuation Needs
- New Residents,
Visitors and Tourists
Topic 1: Know your flood hazard
Message 1A - Know your flood risk
Message 1B - Contact your floodplain manager to find out if your property is in a floodplain
Message 1C - Check if your home or business is in a Special Flood Hazard Area
Topic 2: Insure your property for your flood hazard
Message 2A - Get flood insurance ahead of time
Message 2B – Insure your property
Message 2C – There is a 30-day waiting period for the policy to take place
Topic 3: Protect people from the flood hazard
Message 3A - Put your 3-day emergency kit together
Message 3B - Follow evacuation orders
Message 3C – Learn the best route to high ground
Topic 4: Protect your property from the flood hazard
Message 4A - Protect your property from the flood hazard Message 4B - Prepare your home
Message 4C - Sandbags can offer protection against a foot or less of floodwater
Message 4E - Get sandbags before a flood
Topic 5: Build responsibility
Message 5A - Build responsibly in floodplains
Message 5B - Comply with development requirements
Message 5C - Check with your local floodplain manager before you build Topic 6: Protect natural floodplain functions
Message 6A -Keep creeks clean and flowing
Message 6B - Keep debris and trash out of our streams
Message 6C - Don’t pollute, dump, or drain anything in creeks Educate our community
on flood protection and
preparedness measures
(VW OP #01) Multi-language Countywide Mailer (CWM) to every postal address in Santa Clara County (Topics 1-5 and 7, 8)
Valley Water
Communications
Each late
October or
November
All Santa Clara
County CRS
Communities
Valley Water’s annual August 2021 Countywide Mailer
(CWM) was sent between August 24 - August 27, 2021,
countywide to 735,282 addresses (USPS: ECRWSS -
Extended/Enhanced Carrier Route Walking Sequence
Saturation Postal Customer). The CWM includes flood
protection and preparedness measures information,
including FEMA map reading services, getting flood
insurance, family emergency plans, downloading
emergency preparedness app “Ready SCC,” and where to
get sandbags.
Cupertino supports and promotes Valley Water’s
outreach projects.
Gilroy: A utility bill insert was sent to every address in Gilroy in April 2022.
Los Altos supports and promotes Valley Water’s outreach efforts.
Milpitas: A utility bill insert was sent to every address in Milpitas on 12/10/21. This was sent out in four languages (English, Spanish, Vietnamese and Chinese).
Mountain View sent out Valley Water’s Get Flood Ready
flier as a utility billing insert to every City utility customer between 9/6/2021 and 10/25/2021.
Palo Alto supports and promotes Valley Water’s outreach project.
The City of Santa Clara supports and promotes Valley
Water’s outreach efforts.
1 Message Topics: Outreach Projects (OP): Topic 1 – Know your flood hazard; Topic 2 – Insure your property for your flood hazard; Topic 3 – Protect people from the flood hazard; Topic 4 – Protect your property from the hazard; Topic 5 – Build responsibly; Topic 6 – Protect natural floodplain functions; Topic 7 – Develop a Family Emergency Plan; Topic 8 – Download disaster Apps; Topic 9 – Understand shallow flooding risks – “Don’t drive through standing water.” Flood Response Preparations (FRP): What to Do Before, During and After a Flood/Storm 2 Each September, all deliverables need to be reported to Valley Water for tracking purposes. 3 A stakeholder can be any agency, organization, or person (other than the community itself) that supports the message. Stakeholders can be: an insurance company that publishes a brochures on flood insurance, even if it is set out at City Hall; a local newspaper that publishes a flood or hurricane season supplement each year; FEMA, if, for example, a FEMA brochure is used as an informational material; schools that implement outreach activities; a local newspaper; a neighborhood or civic association that sponsors and hosts a presentation by a community employee; a utility company that includes pertinent articles in its monthly bills; or presentations made by state or FEMA staff at a Risk Map meeting.
ATTACHMENT 2
2 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2022 (Year 1) Project Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3
Stakeholder
FY 2022
Project Accomplishments
INPUT HERE ONLY
Topic 7: Develop a Family Emergency Plan
Message 7A: Develop an emergency plan
Topic 8: Download disaster Apps
Message 8A - Download disaster emergency apps
Topic 9: Understand shallow flooding risks – don’t drive through standing water
Message 9A - Understand shallow flooding risks - don’t drive through standing water
FEMA’s message: “Turn Around Don't Drown®.”
(VW OP #02) Distributes a soft copy of our Flood Safety Tips brochure for all SCC CRS communities’ use (print hard copies to distribute at events and/or post of flood preparedness webpages) (Topics 1-9)
Valley Water
Communications
Annually,
November/
December
All Santa Clara
County CRS
Communities
Valley Water shared a “Flood Follows Drought 2021-22
Flood Awareness Campaign Media Toolkit" with the CRS
communities in November 2021. The toolkit provided
links to the multilingual floodplain mailer, social media graphics, messages for all nine flood awareness tips (PPI CRS message topics), and blog posts for all Santa Clara County communities to use.
Cupertino distributes copies of Valley Water’s Flood
Safety Tips at various fairs/events (i.e., Earth Day Festival) and provides additional copies for the public on display at City Hall. Cupertino also has a direct link to Valley
Water’s annual mailer and Flood Ready webpage on the
City’s “Citizen Preparedness” webpage.
Los Altos distributes brochures available at city hall, library, and community center. They are also distributed at community events (emergency training, wine stroll,
etc.).
Palo Alto promotes and distributes Valley Water’s Flood Safety Tips at fairs and provides as an informational item on Utility Inserts sent every year.
The City of Santa Clara has hard copy brochures available at city hall and central library. Planning to distribute at yearly art & wine festival as well.
(CUP OP #03) Flood notice in the local newsletter, “The Cupertino Scene” (Topics 1- 9)
City of Cupertino Each October or
November issue
N/A Cupertino published the annual flood preparation article in the November 2021 issue of “The Cupertino Scene”.
(LA OP #04) Two (2) newspapers ads, in the Los Altos Town Crier (Topics 1-5) City of Los Altos Each fall N/A Los Altos published two newspaper ads titled “Assess Your Flood Risk and Flood Insurance Availability” on
10/20/21 and 10/27/21 in the Los Altos Town Crier.
(LAH OP #05) The town’s “Our Town” quarterly newsletter includes information on flood preparedness. The newsletter is mailed out town-wide and is also available online on the town’s website (Topics TBD during cycle visit) Town of Los
Altos Hills
Each fall N/A Town of Los Altos Hills: No update available - non-CRS participating community.
(LAH OP #06) The town distributes various flood preparedness and safety materials at events, including Valley Water’s annual floodplain mailer and promotional item (e.g., emergency starter kits, Get Flood Ready Emergency Supply Checklist tote bags, etc.), FEMA flood insurance information, ReadySCC, and American Red Cross Flood apps, AlertSCC, sandbag guidelines, flood protection project-specific notices, FEMA NFIP materials, and preparedness activity/coloring books, etc.) to the public Town of Los
Altos Hills
Annually, spring
and late
summer
N/A Town of Los Altos Hills: No update available - non-CRS participating community.
(MIL OP #07) “Flood Public Advisory” brochure to community at large (Topics 1-6) City of Milpitas Each December or January
N/A Milpitas: A utility bill insert was sent to every address in Milpitas on 12/10/21. This was sent out in four languages ATTACHMENT 2
3 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2022 (Year 1) Project Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3
Stakeholder
FY 2022
Project Accomplishments
INPUT HERE ONLY
(English, Vietnamese, Spanish, and Chinese).
(MH OP #08) Sends a citywide “Flood Report” brochure (Topics 1-9) City of Morgan Hill
Annually, close
to or during the
start of the
rainy season
N/A Morgan Hill mailed out citywide the “2021 Flood Report” brochure between 8/26/2021 and 9/2/2021.
(MV OP #09) Sends “The View” citywide newsletter, Winter version, includes information on flood risk, flood safety, and the importance of buying flood insurance (Topics 1-9)
City of Mountain
View
Fall newsletter
edition
N/A Mountain View published the Volume 2, 2021 edition of the View in September 2021 that featured information on flood awareness, flood insurance, and preparing for the winter storm.
(MV OP #10) Mails a utility bill insert to all resident and businesses that contains information on flood risk, flood safety, and the importance of buying flood insurance (Topics 9)
City of Mountain
View
Between July -
September
N/A Mountain View sent out Valley Water’s Get Flood Ready flier as a utility billing insert to every City utility customer between 9/6/2021 and 10/25/2021.
(PA OP #11) Sends the “Are You Ready for Winter Storms?’ flier (aka utilities insert) to all residents and businesses in the City, along with their utility bills (Topics 1-9) City of Palo Alto Each Fall N/A Palo Alto sent “Are You Ready for Winter Storms?” fliers to all residents and businesses along with their utility bills in September 2021.
(PA OP #12) Sends out utility announcement, “Anytime it can rain, it can flood.
Don’t get caught off-guard” (Topics 1, 2,3, 4, 5, 6, 7, & 9 – will pursue adding other topic)
City of Palo Alto Each
March/April
N/A Palo Alto sent a utility announcement as an informational announcement on utility bills in March 2021.
(PA OP #13) The city distributes various flood preparedness and safety documents, including FEMA NFIP materials for public/policyholders
City of Palo Alto Year Round N/A Palo Alto distributes flood preparedness documents every year during the Earth Day event and Palo Alto’s MSC
Open House.
(SC OP #14) Mails out a citywide newsletter for residents and businesses called “Inside Santa Clara” (Topics 1-9)
City of Santa
Clara
Each fall N/A Santa Clara: Citywide newsletter was sent to residents and is available on the city website in November 2022.
Educate our community
on flood protection and
preparedness measures
Increase in ‘hits’ on
Valley Water and
communities Flood
Protection Resources
webpage
____________________
__
These website projects
are credited under
Activity 350 – Flood
Protection Information,
element c). Flood
protection website
(WEB),
(VW OP #15) Flood Ready webpage: Flood & Safety, Flood Protection Resources, includes floodplain and countywide mailers
https://www.valleywater.org/floodready
Valley Water Year Round All Santa Clara
County CRS
Communities
Valley Water’s flood protection resources landing page
includes the most current version of the annual floodplain and countywide mailers.
Cupertino’s Flood Section under the “Citizen
Preparedness” webpage has a link that redirects to Valley Water’s Flood Ready landing page.
Gilroy’s “Flood Management” and “Emergency
Preparedness” web pages link to Valley Water’s Flood
ready landing page.
Los Altos’ “Floodplain Management Information” web
page links to Valley Water’s Flood Ready web page.
Palo Alto’s “Flood Information and Winter Storm
Preparedness” webpage redirects to Valley Water’s Flood Ready landing page.
ATTACHMENT 2
4 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2022 (Year 1) Project Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3
Stakeholder
FY 2022
Project Accomplishments
INPUT HERE ONLY
not credited under
Activity 330
Note: To receive any
WEB credit, the
community’s website
must meet the following
criteria:
The community must
check the website’s links
at least monthly, and fix
those that are no longer
accurate. At least
annually, the community
must review the content
to ensure that it is still
current and pertinent
(ALL OP #16) All communities’ website flood protection resources webpage includes language that contains the three additional PPI priority messages noted below:
7. Develop an emergency plan
8. Download disaster apps
9. Understand shallow flooding risks––don’t drive through standing water All Santa Clara
County
Communities
Year Round N/A Valley Water’s flood protection resources landing page includes the top 6 CRS priority topic messages, as well as the 3 additional messages identified in the 2021 PPI (page 45).
Cupertino’s Flood Section under the “Citizen
Preparedness” webpage includes the CRS 9 topics.
Gilroy’s “Emergency Preparedness” webpage includes the
CRS 9 topics. Additionally, several posts on Email Express and social media were shared with this messaging.
Morgan Hill’s “Flood Information, Floodplain
Management” webpage includes a link to the “2021 Flood
Report” that includes the CRS 9 topics.
Palo Alto’s utility insert includes all three additional PPI priority messages, and the Flood Information and Winter Storm Preparedness website has a link to the utility insert which shows the three additional PPI.
City of Santa Clara’s “Flood Protection Information” web page includes resources for preparedness.
(SCC OP #17) Hosts a “Storm and Flood Information and Resources” webpage available for all residents in the county, includes re-directing to www.floodsmart.gov https://www.sccgov.org/sites/opa/Pages/storm.aspx Santa Clara
County Office of
Public Affairs
Year Round N/A Santa Clara County: No update available - non-CRS participating community
(SCC OP #18) Hosts a “Flood Safety Information” webpage, includes re-directing to www.valleywater.org/floodready https://cpd.sccgov.org/flood-safety-information Santa Clara
County
Consumer
Protection
Division
Year Round N/A Santa Clara County: No update available - non-CRS participating community
(SCC OP #19) Hosts a “Be a Prepared Community Member” webpage that includes emergency preparedness information
https://emergencymanagement.sccgov.org/be-prepared-community-member Santa Clara
County Office of
Emergency
Management
Year Round N/A Santa Clara County: No update available - non-CRS participating community
(SCC OP #20) Hosts a “People with Access and Functional Needs (AFN)” webpage https://emergencymanagement.sccgov.org/people-access-and-functional-needsafn Santa Clara
County Office of
Emergency
Management
Year Round N/A Santa Clara County: No update available - non-CRS participating community
ATTACHMENT 2
5 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2022 (Year 1) Project Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3
Stakeholder
FY 2022
Project Accomplishments
INPUT HERE ONLY
(CUP OP#21) Hosts a “Citizen Preparedness” webpage that includes emergency preparedness information, includes re-directing to Valley Water’s www.valleywater.org/floodready webpage
https://www.cupertino.org/residents/community-services-programs/emergencyservices/citizen-preparedness City of Cupertino
Office of
Emergency
Services
Year Round N/A Cupertino continues to maintain the Flood Section under the “Citizen Preparedness” webpage, including a link that redirects to Valley Water’s Flood Ready webpage.
(GIL OP #22) The city hosts an “Emergency Preparedness” webpage Emergency Preparedness | Gilroy, CA - Official Website (cityofgilroy.org) (listed in Appendix B) City of Gilroy
Fire Department
Year Round N/A Gilroy continues to maintain an “Emergency Preparedness” webpage, including a link that redirects to Valley Water’s Flood Ready landing page, the National
Weather Service webpage, and the City’s Flood
Management webpage. The Emergency Preparedness
webpage is reviewed once a month and updated as
needed.
(LA OP #23) The city’s Public Works Department hosts a ‘Flood Zone Information’ webpage on its website (listed in Appendix B)
https://www.losaltosca.gov/publicworks/page/flood-zone-information City of Los Altos
Public Works
Department
Year Round N/A Los Altos: The webpage is updated as needed. The webpage has been updated and new URL is:
https://www.losaltosca.gov/publicworks/page/floodplain
-management-information
(LAH OP #24) The town hosts a “Flood Information” webpage on the town’s website. This webpage includes information on the PPI nine topics, including a supporting message. The webpage redirects to the following key resource websites: www.valleywater.org/floodready, www.floodsmart.org, www.ready.gov, and www.weather.gov
Town of Los
Altos Hills
Year Round N/A Town of Los Altos Hills: No update available - non-CRS participating community
(LG OP #25) The town’s website encourages residents and businesses to purchase flood insurance and redirects visitors to www.floodsmart.gov Town of Los
Gatos
Year Round N/A Town of Los Gatos: No update available - non-CRS participating community
(MIL OP #26) The city’s’ website has a “Flood Information” webpage that contains information on several of the PPI message topics; the webpage also redirects to Valley Water, FEMA, NOAA, www.floodsmart.gov, www.Ready.gov, and USGS webpages
The city’s website also has a “Important Flood Hazard Information” webpage that contains information on several of the PPI message topics; the webpage also redirects to Valley Water, FEMA, NOAA, www.floodsmart.gov (listed in Appendix B) https://www.ci.milpitas.ca.gov/milpitas/departments/engineering/floodinformation/ City of Milpitas
Engineering
Department
Year Round N/A Milpitas: On-going. Link:
https://www.ci.milpitas.ca.gov/milpitas/departments/en
gineering/flood-information/
(MH OP #27) The city’s website has a “Flood Information, Floodplain Management” webpage that contains city’s flooding information which redirects to their Floodplain Management page and includes a link to the city’s annual “Flood Report.” The webpage redirects Valley Water’s flood ready webpage and also contains FEMA flood information http://www.morgan-hill.ca.gov/747/FloodInformation Floodplain Management | City of Morgan Hill, CA - Official Website City of Morgan
Hill
Engineering Land
Development
Year Round N/A Morgan Hill’s “Flood Information, Floodplain Management” webpage includes a link to the “2021 Flood
Report” brochure.
ATTACHMENT 2
6 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2022 (Year 1) Project Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3
Stakeholder
FY 2022
Project Accomplishments
INPUT HERE ONLY
(MH OP #28) The city’s website has an “Emergency Preparedness’ webpage (listed in Appendix B) http://www.morgan-hill.ca.gov/133/Emergency-Preparedness City of Morgan
Hill Police
Department
Year Round N/A Morgan Hill continues to maintain its “Emergency Preparedness” webpage. In February 2021, a link to the
City’s Office of Emergency Services’ (OES) ” Do 1 Thing” emergency preparedness campaign was added to the
“Emergency Preparedness” webpage. The “Do 1 Thing” is
a 12-month program with a goal of assisting the
community to be better prepared for emergencies and
disasters.
(MV OP #29) Hosts a “Flood Protection and Insurance Information” webpage on its website (listed in Appendix B)
www.mountainview.gov/depts/pw/flood_protection.asp
City of Mountain
View Public
Works
Department
Year Round N/A Mountain View continues to maintain its flood protection webpage.sa
(PA OP #30) Hosts a “Floodplain Management” webpage (listed in Appendix B) https://www.cityofpaloalto.org/gov/depts/pwd/stormwater/floodzones.asp City of Palo Alto
Public Works
Department
Year Round N/A Palo Alto has a “Floodplain Management” webpage that has all relevant information regarding flood plain
management topics.
(PA OP #31) Hosts a “Flood Safety Tips” webpage www.cityofpaloalto.org/storms; flood_safe_11-16.cdr (cityofpaloalto.org)
City of Palo Alto
Public Works
Department
Year Round N/A Palo Alto’s “Flood Information and Winter Storm Preparedness Webpage” has links to the “Flood Safety
Tips” flier.
(PA OP #32) Hosts a ‘Creek Monitor’ webpage (listed in Appendix B) https://www.cityofpaloalto.org/gov/depts/pwd/creek_monitor/default.asp City of Palo Alto
Public Works
Department
Year Round N/A Palo Alto hosts a real time creek monitor webpage that warns residents of imminent danger of flooding.
(PA OP #33) Hosts a “Flood Information and Winter Storm Preparedness” webpage which contains useful information for flood readiness (listed in Appendix B) https://www.cityofpaloalto.org/services/public_safety/flood_information_winter_s torms/default.asp
City of Palo Alto
Office of
Emergency
Services
Year Round N/A Palo Alto’s “Flood Information and Winter Storm preparedness” website has useful information on flood
preparedness for before storm, during storm and after
storm.
(SJ OP #34) The city’s webpages includes a “Flood Hazard Zones” webpage which includes information of flood preparedness https://www.sanjoseca.gov/yourgovernment/departments/public-works/development-services/floodplainmanagement City of San Jose
Public Works,
Development
Services
Year Round N/A San Jose: Website includes flood zone and flood smart information
(SC OP #35) The city’s “Flood Protection Information” webpage contains valuable information on flood related topics https://www.santaclaraca.gov/ourcity/departments-g-z/public-works/engineering/flood-protection (also listed in Appendix B)
City of Santa
Clara
Year Round N/A Santa Clara: Website is updated and maintains flood topic information
(SAR OP #36) The city’s website encourages residents/businesses to purchase flood insurance and redirects visitors to www.floodsmart.gov
City of Saratoga Year Round N/A Saratoga: No update available - non-CRS participating community
(SAR OP #37) The city has a “Staying Safe, Winter Storms” webpage. They have also linked the city’s Winter Storms webpage to Valley Water’s Flood Ready webpage https://www.saratoga.ca.us/218/Winter-Storms
City of Saratoga Year Round N/A Saratoga: No update available - non-CRS participating community
(SUN OP #38) The city has a “Flood Protection” webpage Sunnyvale, CA - Flood Protection (listed in Appendix B)
City of Sunnyvale Year Round N/A Sunnyvale: The City continues to maintain its flood protection website.
ATTACHMENT 2
7 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2022 (Year 1) Project Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3
Stakeholder
FY 2022
Project Accomplishments
INPUT HERE ONLY
Topics 1-9 and supporting messages
Flood Awareness Media Campaign, including social media
Educate our community
on flood protection and
preparedness measures
(VW OP #39) Conducts a flood awareness media campaign, reaching the community at large, including our multilingual community. Many of the Santa Clara County CRS Communities recognize Valley Water’s Flood Awareness Campaign and link it on their community’s flood information web page and redirect to Valley Water’s Flood Ready webpage (Topics 1-9)
Campaign features social media videos and postings on various platforms (i.e.
Facebook, Twitter, Instagram, Nextdoor, etc.), digital banners, newspaper advertorials, radio ads, billboards, utility bill inserts for communities to use, communities redirect to ValleyWater.org/FloodReady and television/mobile ads targeting residents who live in flood-prone areas and multilingual ethnic communities
Valley Water
Communications
Annually, for
the duration of
the rainy
season,
typically from
November to
April
All Santa Clara
County CRS
Communities
Valley Water: In addition to social media outreach, in lieu of a Flood Awareness Campaign, Valley Water mailed out
3 targeted pieces to addresses in the SFHA. All outreach projects included the 9 CRS topics and were
multilanguage.
1. FPM – 60,790 were printed; 4,450 were given to the
cities/county (Public Works and Planning Departments)
between December 2021 – February 1, 2022; 54,790
were mailed on December 13-14, 2021; The FPM is
posted on Valley Water’s website
2. Postcard – 55,000 were printed; 52,502 were mailed on 10/29/21 (need soft copy of postcard)
3. “You Live in a Flood Zone – Do You Know What to Do
Before, During, and After a Flood?” trifold: 54,790
mailed on January 11, 2022
We received the results of the 2021-22 Flood Awareness
Probolsky Poll. The results below point to an effective campaign that was less expensive than general
advertising, yielding a savings of about $150,000 with
stronger results. Going forward, direct mailings to the FEMA SFHA seem to be a good outreach strategy for the
flood awareness campaign vs. targeted advertising.
Some highlights:
භ 28% increase in those who believe that Valley Water
is doing an excellent job in keeping them informed
of a flood (now 87% believe we do an excellent,
good or fair job).
භ 10% increase in food zone awareness over last year
(now at 50-60% awareness).
භ 32% increase in recall of flood mailings vs. last year (now at 59% reach) with good recall amongst
Spanish, Mandarin and Vietnamese speakers.
භ 58% of respondents clearly understood our 3 main
calls to action (find your risk, get flood insurance,
develop a plan).
භ 12% increase in respondents who believe they have
taken all steps to be ready for a flood (now at 76%).
භ 11% increase in respondents who have flood
insurance (now at 51%).
භ 64% Believe home is prepared for a flood (100% of
Chinese, 75% of Vietnamese believe they are ready).
භ 100% of high-risk residents in mobile home parks are
aware of our messaging.
ATTACHMENT 2
8 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2022 (Year 1) Project Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3
Stakeholder
FY 2022
Project Accomplishments
INPUT HERE ONLY
භ Very good results amongst Asian respondents on all
areas of polling.
Areas for growth:
භ We have an opportunity for future outreach to
renters of both single-family homes and multi-family
units.
Los Altos included an insert provided by Valley Water to all residents and businesses via a refuse collection bill insert in October and December 2021.
(VW OP #40) As part of the flood awareness campaign, a ‘Get Flood Ready, Social Media and Web Resources Guide’ is provided to all cities/county in Santa Clara County for their use as part of their outreach efforts
Valley Water Upon the
completion of
the annual FPM
All Santa Clara
County CRS
Communities
Valley Water: Provided all cities/county its social media and web resources guide in November 2021.
Cupertino posted a series of social media posts during
Flood Preparedness Week in October 2021 using Valley
Water’s guide.
Los Altos has included links to the flood awareness
campaign web resources in electronic newsletters during FY2022.
Palo Alto has Valley Water’s Flood Awareness Campaign
linked on the City’s Flood Information and Winter Storm Preparedness website.
City of Santa Clara has posted social media posts for flood awareness week in Fall 2021.
(SCC OP #41) Shares Valley Water’s digital social media resource links during the flood season. The “Floods Follow Fires. Are you Ready?” and “Got Sandbags” messages redirect to Valley Water’s website. Messages are used on social media, short form newsletter, short form email, web, and Nextdoor Santa Clara
County Office of
Emergency
Management
Year Round N/A Santa Clara County: No update available - non-CRS participating community
(CUP OP #42) Recognizes the robust social media campaign led by Valley Water and has linked the city’s main flood preparation webpage to Valley Water’s Flood Ready webpage
City of Cupertino Year Round N/A Cupertino continues to maintain the Flood Section under the “Citizen Preparedness” webpage, including a link that redirects to Valley Water’s Flood Ready webpage.
(GIL OP #43) The city recognizes Valley Water’s Flood Awareness Campaign and has linked the city’s main flood webpage to Valley Water’s Flood Ready webpage City of Gilroy Year Round N/A Gilroy: The “Emergency Preparedness” and Public Works “Flood Management” webpage both link to Valley
Water’s Flood Ready webpage.
(LAH OP #44) The town recognizes Valley Water’s Flood Awareness Campaign and has linked the town’s main flood webpage to Valley Water’s Flood Ready webpage Town of Los
Altos Hills
Year Round N/A Town of Los Altos Hills: No update available - non-CRS participating community
ATTACHMENT 2
9 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2022 (Year 1) Project Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3
Stakeholder
FY 2022
Project Accomplishments
INPUT HERE ONLY
(LG OP #45) Recognizes Valley Water’s Flood Awareness Campaign and has linked the Town’s main flood webpage to Valley Water’s Flood Ready webpage Town of Los
Gatos
Year Round N/A Town of Los Gatos: No update available - non-CRS participating community
(MV OP #46) The city does a social media notification about storm preparation for winter storms ahead of time. The notification directs residents to their “Flood Protection and Insurance Information” webpage. The city has also linked the city’s webpage to Valley Water’s Flood Ready webpage
City of Mountain
View
Year Round N/A Mountain View shared a Facebook post in October 2021 regarding preparing for the upcoming rain. A post
regarding flood preparedness was featured in our email
distribution “City Hall Connection” in celebration of Flood Preparedness Week in October 2021.
(SC FRP #47) City publishes social media posts, on Facebook, Twitter, and other platforms, focused on safety
The city has prepared a pre-flood plan (FRP) for public information projects that will be implemented before, during, and after a storm/flood, as well as identifying who is responsible for posting these messages, what type of events they apply to, what social media platforms to post to and how often
City of Santa
Clara Office of
Emergency
Services
During the
storm season
N/A Santa Clara: Information was posted on social media for flood awareness week led by city streets division
(SJ OP #48) Recognizes Valley Water’s Flood Awareness Campaign and has linked the city’s main flood webpage to Valley Water’s Flood Ready webpage. Keeps Valley Water’s floodplain mailer static location at City Hall for residents to pick-up and is also distributed at various events throughout the year City of San Jose Year Round N/A San Jose: Floodplain mailer available at City Hall and website linked to Valley Water’s Flood Ready webpage.
(SAR OP #49) Recognizes Valley Water’s Flood Awareness Campaign and has linked the city’s main flood webpage to Valley Water’s Flood Ready webpage City of Saratoga Year Round N/A Saratoga: No update available - non-CRS participating community
(SAR OP #50) The city does a social media notification about storm preparation for winter storms ahead of time
City of Saratoga Year Round N/A Saratoga: No update available - non-CRS participating community
(SUN OP #51) The city actively posts flood safety and preparedness messaging through social media platforms (i.e., Facebook and Twitter) City of Sunnyvale
Environmental
Services
During the rainy
season
(October –
March)
N/A Sunnyvale: City staff posted information to Facebook regarding keeping the storm drain clear to prevent
clogging.
Topics 1-9 and supporting messages
Community Events – Distribute flood preparedness materials to the community
Educate our community
on flood protection and
preparedness measures
Increase in ‘hits’ on
Valley Water and cities
Flood Protection
Resources pages and
improve Valley Water’s
Flood Campaign results
Residents less stress
during emergencies and
(VW OP #52) Copies of Valley Water’s multilanguage floodplain mailer is made available to all Santa Clara County CRS Communities to disseminate at various events, including keeping the mailer static in lobby areas for visitors to pick-up.
Valley Water attends various communities’ events/fairs throughout the county and disseminates flood readiness materials, including various FEMA flood-related publications and Valley Water flood ready materials (Topics 1– 9) Valley Water Annually,
September -
May
All Santa Clara
County CRS
Communities
Valley Water’s multilanguage (English, Spanish, Chinese, and Vietnamese) annual FPM were provided to all Santa
Clara County city/county Public Works and Planning
Departments between December 2021 - February 1,
2022. The FPM is posted on our website.
60,790 FPMs were printed: 54,790 were mailed to
addresses in the SFHA on December 13-14, 2021; 4,450
provided to the cities/county (Public Works and Planning Departments) between December 2021 - February 1,
2022; and remaining copies were used as needed by
Valley Water CRS, Communications and Government
Relations staff.
ATTACHMENT 2
10 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2022 (Year 1) Project Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3
Stakeholder
FY 2022
Project Accomplishments
INPUT HERE ONLY
better prepared before a
flood event
Cupertino distributes copies of Valley Water’s Floodplain Mailer at various fairs/events and provides additional
copies for the public on display at City Hall.
Los Altos has mailer available at city hall and public
library. During FY2022, events were limited due to
COVID-19.
Palo Alto distributes Valley Water’s multi-language
floodplain mailer during fairs during Earth Day event and Palo Alto’s Open House every year.
Santa Clara: Fliers and additional information are
currently at city hall and public library.
(CUP OP #53) Distributes flood readiness outreach materials at various events/ facilities
City of Cupertino Year Round, as
needed
N/A Cupertino distributes copies of Valley Water’s Floodplain Mailer and other promotional items provided by Valley
Water at various fairs/events and provides additional
copies of the mailer for the public on display at City Hall. (GIL OP #54) Participates in two fair/events: Gilroy Garlic Festival (GF) and city’s Public Works Week Community Open House (PWWCOH)
City of Gilroy End of July (GF)
Typically, in
May
(PWWCOH)
N/A Gilroy: There was no Garlic Festival or Public Works Week Community Open House in 2021, so no materials were
distributed.
(LAH OP #55) Hosts two events - Earth Day (ED) and the Town Picnic (TP) Town of Los Altos Hills
Annually, Spring
(ED) and late
Summer (TP)
N/A Town of Los Altos Hills: No update available - non-CRS participating community
(MIL OP #56) Distributes FEMA flood-related publications at various events City of Milpitas Year Round N/A Milpitas: Ongoing. Distributed at the most recent event “Holiday Magic” which was held in December 2021.
(MV OP #57) The city participates Mountain View Art & Wine Festival (MVA&WF) and Thursday Night Live (TNL) and distributes flood preparedness information City of Mountain
View
Each
September
(MVA&WF)
Months of
June/July (TNL)
Valley Water Mountain View: Due to COVID restrictions these events did not happen or were modified from the previous years.
Therefore, we were not able to distribute the materials. If COVID restrictions allow, we plan to resume attendance
and distribution of materials in future years.
(PA OP #58) Staff hosts a flood readiness table at city’s annual Earth Day (ED) event and at the city Municipal Corporation Open House (MCOH). Upon request, the city also participates in other fairs and promotes flood readiness, including Creekwise mailer/brochure
City of Palo Alto Each April (ED)
and July
(MCOH)
Can vary
depending on
requests made
to City to
support fairs
Palo Alto hosts a flood readiness table at the Earth Day Event and City Municipal Corporation Open House. The
City distributes flood readiness fliers during the event. (SJ OP #59) Staff hosts and participates in the ‘Building Permits and Home Safety Open House.’ The city’s also hosts ‘Pumpkins in the Park’ event which Valley Water staff participates in and promotes flood preparedness
City of San Jose Each May and
October
Valley Water San Jose: City hosts annual Building and Home Safety open house. However, this year’s event is on hold due to COVID-19 pandemic.
ATTACHMENT 2
11 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2022 (Year 1) Project Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3
Stakeholder
FY 2022
Project Accomplishments
INPUT HERE ONLY
(SC OP #60) City hosts a flood readiness table at the Art & Wine Festival. Valley Water also sponsors a table at the festival promoting flood preparedness and distributes various flood readiness materials to the community City of Santa
Clara
Each
September
N/A Santa Clara: In progress with this year’s Art & Wine festival which is in fall
Topic 3: Protect people from the flood hazard
Message 3A - Put your 3-day emergency kit together
Message 3B - Follow evacuation orders
Message 3C – Learn the best route to high ground
Topic 9: Understand shallow flooding risks – don’t drive through standing water
Message 9A - Understand shallow flooding risks - don’t drive through standing water
FEMA’s message: “Turn Around Don't Drown®.”
Less damage due to the
floods; improve sandbag
distribution
Fewer accidents and
rescues
(SUN OP #61) City has permanent “Road May Flood” street signs in areas of the City prone to flooding and promotes the “Flood Zone Look Up” featured on the city’s website
City of Sunnyvale Year Round N/A Sunnyvale: Ongoing. City staff still promote the use of the “Flood Zone Lookup.”
Topic 4: Protect your property from the flood hazard
Message 4A - Protect your property from the flood hazard Message 4B - Prepare your home
Message 4C - Sandbags can offer protection against a foot or less of floodwater
Message 4E - Get sandbags before a flood
Topic 5: Build responsibility
Message 5A - Build responsibly in floodplains
Message 5B - Comply with development requirements
Message 5C - Check with your local floodplain manager before you build Increase in inquiries on
retrofitting measures.
Decrease the number of
repairs and elevations
without permits.
Increase number of
repairs with permits
Ensure people who are
interested in protecting
their property from
flooding are getting the
help they need
Keep families safe
(CUP OP #62) The city offers Flood Protection Assistance, Property Protection Advice. Staff provides in-person flood risk consultation at the front counter and/or site visits when requested
City of Cupertino Year Round N/A Cupertino: Ongoing. The City maintains a log of FEMArelated requests. (MIL OP # 63) The city offers Flood Protection Assistance, Property Protection Advice and provides in-person flood risk consultation at the front counter City of Milpitas Year Round N/A Milpitas: Ongoing. City maintains logs of FEMA-related requests.
(SC OP #64) The city offers Flood Protection Assistance, Property Protection Advice City of Santa Clara
Year Round N/A Santa Clara: On-going per requests to the city Topic 6: Protect natural floodplain functions
Message 6A -Keep creeks clean and flowing
Message 6B - Keep debris and trash out of our streams
Message 6C - Don’t pollute, dump, or drain anything in creeks Cleaner streams and
fewer dumping
violations
Fewer debris blockages
during high-flow events
Drainage inspectors
report fewer calls and a
decrease in the amount
of trash removed
(VW OP #65) “Do Not Dump”/illegal dumping message is sent each year to all Santa Clara County residents in Valley Water’s CWM and FPM
Valley Water
Communications
Each late
October or
November
(CWM)
Each
November/
December
(FPM)
All Santa Clara
County CRS
Communities
Valley Water’s FY22 FPM included the 'Do Not Dump'
messaging. Additionally, Valley Water’s website flood
ready landing page contains ‘Do not pollute, dump, or
drain anything in creeks’ under the Before a Flood
section. https://www.valleywater.org/floodingsafety/flood-ready/flood-safety-advice Valley Water hosted Coastal Cleanup Day (CCD) on
September 18, 2021 (Results: 913 people participated;
99.5 distance cleaned miles; 28,084.76, includes
recyclables, weight of trash collected; 1,346.90 weight of recyclables collected), and National River Cleanup Day
(NRCD) on May 21, 2022 (Results: 596 people
participated; 36.07 distance cleaned miles; 22,695.04
includes recyclables, weight of trash collected; 2,569.57 weight of recyclables collected). Several of our CRS
communities participated.
https://cleanacreek.org/past-results-2/
ATTACHMENT 2
12 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2022 (Year 1) Project Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3
Stakeholder
FY 2022
Project Accomplishments
INPUT HERE ONLY
Cupertino’s Flood Section under the “Citizen
Preparedness” webpage has a link to Valley Water’s
Floodplain Mailer. The City also includes the “Do Not
Dump” messaging in The Cupertino Scene’s annual flood
preparedness article.
Palo Alto has Valley Water’s CWM and FPM linked on the
City’s Flood Information and Winter Storm Preparedness
website.
(VW OP #66) “Do Not Dump” signs placed by waterways/channels Valley Water O&M
Year Round N/A Valley Water’s Operations & Maintenance continues its practice of placing ‘Do Not Dump’ signs on waterways/
channels.
(VW OP #67) Lists Pollution Hotline number in all Project Notices Valley Water Communications
Year Round N/A Valley Water’s project notices lists the pollution hotline number. https://www.valleywater.org/projectupdates/your-neighborhood (SCC OP #68) Storm Drain Stenciling/Medallion Program Santa Clara County
Year Round All Santa Clara
County CRS
Communities
Palo Alto installs Storm Drain Stenciling/Medallion on all public right of way catch basin and inlets.
City of Santa Clara: Stenciling/Medallion installed on
public catch basins/inlets.
Santa Clara County: No update available - non-CRS
participating community.
(SUN OP #69) The city’s “Horizon” newsletter, includes Do Not Dump messaging City of Sunnyvale Annually, fall N/A Sunnyvale: The City still produces the Horizon newsletter and includes a “Do Not Dump” message.
(ALL OP #70) Developments that are modifying or constructing new catch basins/storm drains/inlets are required, per the below-noted permits, to stencil the “No Dumping! Flows to Bay.” In addition, some of these cities require all bid documents for capital projects which are modifying or constructing new catch basins, and require the contractors to install the same stencil. The program is also highlighted on cities’ websites.
ඵ South County municipalities are subject to the statewide “Phase II” NPDES Permit
ඵ North County municipalities are subject to the SF Bay Municipal Regional Stormwater NPDES Permit
All Year Round N/A Valley Water mark’s each inlet with a “No Dumping! Flows to Bay” message on Valley Water properties.
Gilroy requires all new storm inlets and catch basins to include a stencil or medallion with no dumping, flows to creek/waterway language for development projects.
Morgan Hill requires all storm drain inlets and catch
basins within the project area of development
applications to be stenciled with prohibitive language
(such as: “NO DUMPING – DRAINS TO CREEK”) and/or
graphical icons to discourage illegal dumping.
(CUP OP #71) The city’s annual flood notice in the local newsletter, ‘The Cupertino Scene,’ contains dumping is illegal messaging and how to report City of Cupertino Annually,
October -
November
N/A Cupertino includes the “Do Not Dump” messaging in The Cupertino Scene’s annual flood preparedness article.
ATTACHMENT 2
13 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2022 (Year 1) Project Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3
Stakeholder
FY 2022
Project Accomplishments
INPUT HERE ONLY
(CUP OP #72) Participates in clean-up events: the annual National River Clean-up Day (NRCD) and Coastal Clean-Up Day (CCD). They coordinate with Valley Water on both these clean-up efforts. The city also participates in Valley Water’s Adopt-aCreek Program City of Cupertino Each May
(NRCD) and
September
(CCD)
Volunteers
Valley Water
Stream
Stewardship
Cupertino participated in Coastal Clean-Up Day on
9/18/21 at Calabazas Creek. Cupertino also helped to
advertise and support Valley Water’s “virtual” cleanups (cleaning up your own neighborhood) every Saturday in
May 2021.
(LAH OP #73) The town participates in annual clean-up events: National River Clean-up Day (each May) and Coastal Clean-up Day (each September) and coordinates volunteers. They coordinate with Valley Water on both these clean-up efforts. The town also participates in Valley Water’s Adopt-a-Creek Program Town of Los
Altos Hills
Each May
(NRCD) and
September
(CCD)
Volunteers
Valley Water
Stream
Stewardship
Town of Los Altos Hills: No update available - non-CRS
participating community.
(MIL OP #74) “Flood Public Advisory” brochure contains dumping is illegal messaging and how to report
City of Milpitas Each December
or January
N/A Milpitas: The City’s flood advisory utility bill insert has information about illegal dumping and how to report it. (MIL OP #75) Participates in annual clean-up events: National River Clean-up Day (NRCD) and Coastal Clean-Up Day (CCD). They coordinate with Valley Water on both these clean-up efforts. The city also participates in Valley Water’s Adopt-aCreek Program City of Milpitas Each May
(NRCD) and
September
(CCD)
Volunteers
Valley Water
Stream
Stewardship
Milpitas: CCD held as a hybrid in-person group and
individual led in September 2021. NRCD is planned for
May 2022 with two cleanup locations.
(MH OP #76) “Flood Report” contains message on keeping debris and trash out of streams – Do Not Dump messaging
City of Morgan
Hill
Annually, close
to or during the
start of the
rainy season
N/A Morgan Hill’s “2021 Flood Report” brochure contained the messages “Keep debris and trash out of our streams” and “It’s illegal to dump into our creeks”.
(PA OP #77) “Are You Ready for Winter Storms?” utilities insert contains the Do Not Dump and report illegal dumping messages
City of Palo Alto Each fall N/A Palo Alto includes Do Not Dump and Report Illegal Messages on City’s utility insert.
(PA OP #78) Utility bill insert includes a ‘Utility Announcement on Flood Safety Tips,’ including Protect natural floodplains - keep rain gutters and drainage channels free of debris
City of Palo Alto Annually,
March-April
N/A Palo Alto includes Protect Natural Floodplains-keep rain gutters and creeks free of debris messages on flood
safety tips sent as Utility Announcement and the flier sent as an attachment on utility bills every year.
(PA OP #79) Participates in annual clean-up events: National River Clean-up Day (NRCD) and Coastal Clean-Up Day (CCD). They coordinate with Valley Water on both these clean-up efforts. Additionally, the city participates in Valley Water’s Adopt-a-Creek Program
City of Palo Alto Each May
(NRCD) and
September
(CCD)
Volunteers
Valley Water
Stream
Stewardship
Palo Alto participates every year during National River Clean-up Day on Matadero and Adobe Creek. Palo Alto
also participates in the multi-jurisdictional effort on creek clean-up of San Francisquito Creek.
(PA OP #80) Clean-ups of trash booms located in Matadero Creek and Adobe Creek are done annually on an as-needed basis. The city also assesses its hot spots and cleans up the local drainage system on an ongoing basis and part of its operations and maintenance
City of Palo Alto Annually,
as needed
N/A Palo Alto City staff clean-ups trash booms on Matadero Creek and Adobe Creek, assess hot spots and clean ups
on an ongoing basis on the entire City’s storm drain
network system.
(SUN OP #81) “Horizon” newsletter includes a “Know How to Be FloodSafe” article that promotes the Do Not Dump message
City of Sunnyvale Each October,
Fall Edition
N/A Sunnyvale: The City still includes a “flood Safe” message in the fall Horizon.
Residents and
Businesses in the
Topic 1: Know your flood hazard
Message 1A - Know your flood risk
Message 1B - Contact your floodplain manager to find out if your property is in a floodplain
Residents/businesses in
the SFHA are aware
they’re in the SFHA and
prepare before floods
(VW OP #82) Multi-language floodplain mailer (FPM) to all residents and businesses within the SFHA in Santa Clara County (Topics 1– 9)
Valley Water Each
November/
December
All Valley Water’s multi-language (English, Spanish, Chinese, and Vietnamese) FY 21-22 FPM was sent to all SC County
parcels in the FEMA SFHA; 54,790 FPMs were mailed on
December 13-14, 2021.
ATTACHMENT 2
14 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2022 (Year 1) Project Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3
Stakeholder
FY 2022
Project Accomplishments
INPUT HERE ONLY
Special Flood Hazard
Area (SFHA)
- Low Lying Areas, Along
Rivers and Creeks
- Coastal Communities at
Risk for Sea Level
Rise/Tsunamis
- Repetitive Loss (RL)
Areas
Message 1C - Check if your home or business is in a Special Flood Hazard Area
Topic 2: Insure your property for your flood hazard
Message 2A - Get flood insurance ahead of time
Message 2B – Insure your property
Message 2C – There is a 30-day waiting period for the policy to take place
Topic 3: Protect people from the flood hazard
Message 3A - Put your 3-day emergency kit together
Message 3B - Follow evacuation orders
Message 3C – Learn the best route to high ground
Topic 4: Protect your property from the flood hazard
Message 4A - Protect your property from the flood hazard Message 4B - Prepare your home
Message 4C - Sandbags can offer protection against a foot or less of floodwater
Message 4E - Get sandbags before a flood
Topic 5: Build responsibility
Message 5A - Build responsibly in floodplains
Message 5B - Comply with development requirements
Message 5C - Check with your local floodplain manager before you build Topic 6: Protect natural floodplain functions
Message 6A -Keep creeks clean and flowing
Message 6B - Keep debris and trash out of our streams
Message 6C - Don’t pollute, dump, or drain anything in creeks Topic 7: Develop a Family Emergency Plan
Message 7A: Develop an emergency plan
Topic 8: Download disaster Apps
Message 8A - Download disaster emergency apps
Topic 9: Understand shallow flooding risks – don’t drive through standing water
Message 9A - Understand shallow flooding risks - don’t drive through standing water
FEMA’s message: “Turn Around Don't Drown®.”
Increase in number of
flood insurance policies
in the SFHAs and RLAs in
the county in general
Prospective buyers
understand flood risks
Increase number of
elevation certificates on
file, and structures
repaired with permits;
decrease the number of
repetitive loss increase
homes
Increase in the number
of flood insurance
policies with contents
coverage
Los Altos supports this effort.
(CUP OP #83) Flood notice in the local newsletter, The Cupertino Scene, which reaches residents and businesses in the SFHA (Topics 1-9) City of Cupertino Each October or
November issue
N/A Cupertino published the annual flood preparation article in the November 2021 issue of “The Cupertino Scene”.
(LA OP #84) Letter, along with a “Are You Prepared for a Flood in Your Neighborhood?” brochure to property owners in the SFHA (Topics 1-8) City of Los Altos Annually, each
fall
N/A Los Altos: A utility bill insert was sent out to all residential customers in October and all commercial customers in
December via Mission Trail (Refuse Collection partner). A letter to all SFHA property owners will be sent during
FY2022.
(LAH OP #85) The town’s “Our Town” quarterly newsletter includes information on flood preparedness. The newsletter is mailed out town-wide and is also available online on the town’s website (Topics TBD during cycle visit) Town of Los
Altos Hills
Each fall N/A Town of Los Altos Hills: No update available - non-CRS participating community.
(MIL OP #86) “Flood Public Advisory” brochure to residents and businesses within SFHA (Topics 1-6)
City of Milpitas Each December
or January
N/A Milpitas: A utility bill insert was sent to every address in Milpitas on 12/10/21. This was sent in four languages
(English, Vietnamese, Spanish and Chinese).
(MH OP #87) Sends a citywide “Flood Report” brochure, including to those in the SFHA (Topics 1-9)
City of Morgan
Hill
Annually, close
to or during the
start of the
rainy season
N/A Morgan Hill’s “2021 Flood Report” brochure was sent out citywide.
(MV OP #88) Sends “The View” citywide newsletter, Winter version, includes information on flood risk, flood safety, and the importance of buying flood insurance (Topics 1-9)
City of Mountain
View
Fall newsletter
edition
N/A Mountain View published the Volume 2, 2021 edition of the View in September 2021 that featured information on flood awareness, flood insurance, and preparing for the winter storm.
(MV OP #89) Mails a utility bill insert to all resident and businesses that contains information on flood risk, flood safety, and the importance of buying flood insurance (Topics 9)
City of Mountain
View
Between July -
September
N/A Mountain View sent out Valley Water’s Get Flood Ready flier as a utility billing insert to every City utility customer between 9/6/2021 and 10/25/2021.
(PA OP #90) Sends the “Are You Ready for Winter Storms?’ flier (aka utilities mailer) to all residents and businesses in the city, including to those in the SFHA, along with their utility bills (Topics 1-9)
City of Palo Alto Each fall N/A Palo Alto sent “Are you Ready for Winter Storms?” flier as utility inserts during fall of 2021.
(PA OP #91) Sends out utility announcement, “Anytime it can rain, it can flood.
Don’t get caught off-guard” (Topics 1, 2,3, 4, 5, 6, 7, & 9 – will pursue adding other topic)
City of Palo Alto Each
March/April
N/A Palo Alto sent flood safety tips as a utility announcement in March 2021.
(SC OP #92) Mails out a citywide, including all addresses in the SFHA, newsletter for residents and businesses called “Inside Santa Clara” (Topics 1-9) City of Santa
Clara
Each fall N/A Santa Clara: Newsletter was sent on November 1, 2021, and available on City website.
ATTACHMENT 2
15 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2022 (Year 1) Project Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3
Stakeholder
FY 2022
Project Accomplishments
INPUT HERE ONLY
(SUN OP #93) Sends two (2) mailers and one (1) “Horizon” newsletter article “Know How to Be Flood Safe” that promotes flood safety and flood preparedness messaging targeted to all residents and businesses within the SFHA (Topics 2 and 4) City of Sunnyvale Each fall around
October
N/A Sunnyvale: The City still sends out mailers to targeted residents and a flood safe newsletter article.
(SUN OP #94) Sends mailer to all those in the SFHA (Topics 1-4, and 7) City of Sunnyvale Each October N/A Sunnyvale: The City still sends out these mailers. The mailers were sent October 2021.
Topic 2: Insure your property for your flood hazard
Message 2A - Get flood insurance ahead of time
Message 2B – Insure your property
Message 2C – There is a 30-day waiting period for the policy to take place
Increase in number of
flood insurance policies
in the SFHAs, RLAs, and
in the county in general
Prospective buyers
understand flood risks
Increase in the number
of flood insurance
policies with contents
coverage
(SCC OP #95) Sends letters to the properties in the unincorporated section in the areas of the county’s mapped repetitive loss areas
Santa Clara
County
Annually, each
fall
N/A Santa Clara County: No update available - non-CRS
participating community.
(CUP OP #96) Continues to send a letter to former repetitive loss properties City of Cupertino Annually, midyear N/A Cupertino continues to send out an annual letter to former repetitive loss properties.
(MH OP #97) Sends a notice to repetitive loss (RL) areas as required by FEMA City of Morgan Hill
Annually, each
summer
N/A Morgan Hill sent letters to properties in the City’s mapped repetitive loss areas in July 2021.
(PA OP #98) Sends letters to the properties in the city’s mapped repetitive loss areas, highlighting flood safety tips
City of Palo Alto Annually,
typically August
- September
N/A Palo Alto sent letters to properties in the City’s mapped repetitive loss areas, highlighting flood safety tips in August 2021.
(SJ OP #99) Sends letters to the properties in the city’s mapped repetitive loss areas City of San Jose Annually, each typically
between
September -
December
N/A San Jose: Letters sent to general repetitive loss property areas in March 2022.
Messengers to Other
Target Audiences
(Organizations &
Businesses Serving the
Community)
Topic 1: Know your flood hazard
Message 1A - Know your flood risk
Message 1B - Contact your floodplain manager to find out if your property is in a floodplain
Message 1C - Check if your home or business is in a Special Flood Hazard Area
Topic 2: Insure your property for your flood hazard
Message 2A - Get flood insurance ahead of time
Message 2B – Insure your property
Message 2C – There is a 30-day waiting period for the policy to take place
Topic 3: Protect people from the flood hazard
Message 3A - Put your 3-day emergency kit together
Message 3B - Follow evacuation orders
Message 3C – Learn the best route to high ground
Topic 4: Protect your property from the flood hazard
Message 4A - Protect your property from the flood hazard Message 4B - Prepare your home
Educate our community
on flood protection and
preparedness measures
by working and
coordinating with groups
who serve as
messengers, to people
who are at risk of
flooding, as they provide
their respective business
service
(VW OP #100) Administers a “Let’s Talk Water” Speakers Bureau Program that customizes presentations to update groups on specific issues provide updates on Valley Water projects, including flood protection projects and to educate residents on existing flood risks as well as provide resources and tips to be flood ready. https://www.valleywater.org/learning-center/lets-talk-water-speakers-bureau Valley Water
Communications
Unit
On a projectspecific basis or
as requested
Could vary from
year-to-year
Kiwanis
Rotary Clubs
Homeowners
and
Neighborhood
Associations
Forum Groups
Association of
Realtors
Valley Water’s ‘Let’s Talk Water’ Speakers Bureau
Program is active and available to the community.
General presentations discuss Valley Water’s flood
protection, including flood preparedness and awareness, and our creeks and ecosystems. Customized
presentations for groups on specific issues are also
available.
(VW OP #101) Participates in booth duty support at various events and fairs throughout the county, including Valley Water Capital project meetings or other events, as reque
sted by various organizations
Valley Water
Office of
Government
Relations
Annually.
During the
flood season
(starting in
September –
May)
All Santa Clara
County CRS
Communities
Valley Water did not undertake booth support during
FY22 due to the COVID-19 pandemic.
(VW OP #102) Partner with local Second Harvest Food Bank with distributing FEMA and Valley Water flood preparedness materials, including promotional item(s) as available
Valley Water CRS
Program
In October
(during CFPW)
Second Harvest
Food Bank of
Silicon Valley
Valley Water partnered with Second Harvest Food Bank
(SHFB) of Silicon Valley in October 2021. 2,000 ‘Get Flood Ready’ emergency starter kit donations were distributed by SHFB on behalf of all Santa Clara County CRS
communities.
ATTACHMENT 2
16 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2022 (Year 1) Project Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3
Stakeholder
FY 2022
Project Accomplishments
INPUT HERE ONLY
Message 4C - Sandbags can offer protection against a foot or less of floodwater
Message 4E - Get sandbags before a flood
Topic 5: Build responsibility
Message 5A - Build responsibly in floodplains
Message 5B - Comply with development requirements
Message 5C - Check with your local floodplain manager before you build Topic 6: Protect natural floodplain functions
Message 6A -Keep creeks clean and flowing
Message 6B - Keep debris and trash out of our streams
Message 6C - Don’t pollute, dump, or drain anything in creeks Topic 7: Develop a Family Emergency Plan
Message 7A: Develop an emergency plan
Topic 8: Download disaster Apps
Message 8A - Download disaster emergency apps
Topic 9: Understand shallow flooding risks – don’t drive through standing water
Message 9A - Understand shallow flooding risks - don’t drive through standing water
FEMA’s message: “Turn Around Don't Drown®.”
(ALL OP #103) Other New Initiatives (as noted in the PPI document)
1. Continue and expand the standardized flood message prepared for each community to include flood messages in utility bills each year, including PG&E.
2. Expand on partnerships with local chambers of commerce to disseminate and share flood preparedness information.
3. Expand on outreach to the Asian and Latino communities who live in flood prone areas.
4. Expand on outreach to “hot spot” flood prone areas by hosting on-site or virtual events.
5. Expand on reaching local homeowners associations (HOA)s and apartment associations (i.e. Executive Council of Homeowners [ECHO])
6. Expand on reaching residents in marginal and low-income communities through partnering with organizations that reach these communities. (i.e. Second Harvest Food Bank and others)
7. Communities could pursue FEMA Matching Funds Grants for severe Repetitive Loss Areas.
8. Review and expand other public information activities, such as Flood Protection Assistance (Activity 360) and Flood Insurance Promotion (Activity 370).
9. Develop a region-wide Flood Response Preparations (FRP) messaging plan.
All TBD TBD Valley Water, as the lead agency for the Santa Clara County CRS Group/PPI Committee, included the ‘New
Initiative’ topic for discussion on its August 2021,
March 10, 2022, and May 19, 2022 meeting agendas.
The following new initiatives were accomplished in FY22:
1). Valley Water continues to offer assistance to all
communities for standardizing flood messaging to include as a utility bill insert.
5). Valley Water’s ‘Let's Talk Water: Speakers Bureau
Program offers presentations on the history of the district and how we operate and includes information on flood
preparedness. Presentations can be customized for
groups, as requested.
6). Due to the COVID-19 pandemic, countywide in-person
community events in FY22 were postponed or canceled.
Instead, Valley Water partnered with Second Harvest
Food Bank of Silicon Valley to distribute 2,000 emergency preparedness starter kits of emergency supplies to
underserved communities in October 2021.
9). At the May 19, 2022 CRS Users Group/PPI Committee
Meeting, this initiative was discussed. The idea was to develop an FRP similar to the one submitted by the City of Santa Clara for which full FRP credit was yielded. As we are looking at the feasibility of regionalizing the CRS Program for our area, this initiative will be evaluated in conjunction with the Feasibility Study being conducted. (CUP OP #104) The city provides a Winter Preparedness notification informing contractors that during the winter season, they need to winterize their project(s) site as certain soil disturbance activities are not allowed during the rainy season City of Cupertino On a projectspecific basis Various
contractors
Cupertino continues to prepare and mail the rainy season letters every year to applicable projects. These letters were mailed in late August 2021.
(MIL OP#105) On a project-specific basis, the city provides contractors a Winter Preparedness notification that informs them that during the winter season, they need to winterize their project(s) site. Certain soil disturbance activities are not allowed during the rainy season
City of Milpitas On a projectspecific basis Various
contractors
Milpitas: On-going. The City of Milpitas will be sending out winterization notices to larger development projects this winter.
Topic 2: Insure your property for your flood hazard
Message 2A - Get flood insurance ahead of time
Message 2B – Insure your property
Message 2C – There is a 30-day waiting period for the policy to take place Increase in number of
flood insurance policies
in the SFHAs and in the
county in general
Prospective buyers
understand flood risks
(MH OP #106) The city mails out a newsletter, “Ask Before You Buy: Know Your Flood Risk!” to local real estate agents which are provided to homebuyers to help determine the flood risk of the property being purchased (listed in Appendix B) City of Morgan
Hill
During the rainy
season
Real Estate
Agencies/Agent
Morgan Hill will be sending the brochure to real estate agents in Fall 2022.
(PA OP #107) Sends out letters to real estate agencies informing them of their responsibility to identify flood hazard areas and to take advantage of the Flood Zone Lookup on the city’s website
City of Palo Alto Annually,
beginning of
flood season
(September/
October)
Real Estate
Agencies/Agent
Palo Alto sent letters to real estate agencies informing of their responsibility to identify flood hazard areas in
August 2021.
ATTACHMENT 2
17 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2022 (Year 1) Project Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3
Stakeholder
FY 2022
Project Accomplishments
INPUT HERE ONLY
These projects are
credited under Activity
340 (DFH and REB) –
Additional credit is
provided if the PPI states
that real estate agents
should (or have agreed
to) advise house hunters
about the flood hazard
and that real estate
agents give house
hunters a REB brochure
(SJ OP #108) Sends out letters to real estate and insurance agencies and lenders, informing them of their responsibility to identify flood hazard areas and to take advantage of the Flood Zone Lookup on the city’s website on the “Flood Hazard Zones webpage and advises to contact the city for map reading services and elevation certificates on file
City of San Jose At the
beginning of
the flood
season
(September –
December)
Real Estate
Agencies/Agent
San Jose: Email letters to real estate, insurance agencies and lenders in January 2022.
(SUN OP #109) Sends mailer/postcard targeted to real estate agents informing them of the client’s responsibility for identification and purchase of flood insurance and the availability of the automatic 15% discount
City of Sunnyvale Each October Real Estate
Agencies/Agents
Sunnyvale: The City sent the mailers to real estate agents September 2021.
ATTACHMENT 2
Purpose: PPI Stakeholder Committee Annual Evaluation Meeting to monitor the Implementation of the 2021 Santa Clara County Multi-Jurisdictional Program for Public Information per Activity 330, Outreach Project, Element 332.c. Program for Public Information (PPI), Step 7 requirement (See page 2 of this agenda) Outcome: 2021 PPI Annual Evaluation Report, Year 1 of 5 (See page 2 of this agenda) Section Meeting Topic Presenter Time
1. Introductions All 10 min
2. Review of the meeting Purpose and Outcome Merna Leal 2 min
3. 350 – Flood Protection Information
Element c). Flood Protection Website (WEB):
x Monthly (links) and annual review (content) of communities’ Flood Information landing page
Merna Leal 2 min
4. Best practices for the Verification Cycle Visit - Discussion by Insurance Services Office (ISO)
Addendum to the 2017 CRS Coordinators Manual (Edition: 2021) Effective January 1, 2021
- Class 8 New Prerequisite: Enforcement of a freeboard
standard for residential buildings
- Class 6 Updated Prerequisite: New subsection inserted - Class 9 New/modified Prerequisite: Subsection (3) replaced, and first sentence of Subsection (5) replaced
Need to see all higher NFIP regulations marked up in community’s ordinance or regulations
Correlate Open Spaces with required parcel spreadsheet(s) Heidi Carlin, ISO
CRS Specialist 5 min
5. 2021 Multi-Jurisdictional Program for Public Information (PPI) Annual Evaluation Report, Year 1 of 5
Assess whether the desired outcomes were achieved and what, if anything, should be changed
Which communities have adopted the PPI? Conformed/enacted copy should be in Egnyte; please upload and send copy to VW Using the 2021 PPI and Activity 330 Outreach Project worksheets provided on 5/20/21, discuss how communities will submit updates to Valley Water for consolidating report input
Communities’ updates due by next CRS Users Group Meeting or sooner
All 45 min
6. Next meeting – Joint CRS Users Group/Program for Public Information (PPI) Committee Meeting All 2 min
7. Adjourn
For questions, please contact Merna Leal at (408) 630-2366 or [email protected] Agenda
Santa Clara County CRS Users Group & Program for Public Information (PPI) Committee Meeting March 10, 2022 _ 1-3 p.m.
Zoom Meeting
https://valleywater.zoom.us/j/88438590277?pwd=VDBFbWs5aEVBSlAyQ2FaT3BValNoZz09&from=addon Meeting ID: 884 3859 0277 | Passcode: 568494 | +1 669 900 9128 US (San Jose) ATTACHMENT 3
Excerpts from the CRS Coordinator’s Manual, Activity 330 |Edition: 2017 ATTACHMENT 3
Page of 2 Page 45 of 263
6DQWD&ODUD&RXQW\&568VHUV*URXS33,&RPPLWWHH0HHWLQJ$WWHQGDQFH6KHHW March 10, 2022
1:00 - 3:00pm
Zoom
Attendees
Name (Original Name) Guest
Merna Leal, Valley Water No
Sherilyn Tran, Valley Water No
Warren Wettenstein, Milpitas External Stakeholder Yes
Brian Petrovic, Milpitas Yes
Evelyn Liang, Santa Clara Yes
Lea Velasco, Sunnyvale Yes
Christian Tran, Santa Clara Yes
Maria Angeles, Morgan Hill Yes
Amy Fonseca, Valley Water No
Vency Woo, Los Altos Yes
Heidi M. Carlin, CFM - ISO Yes
Jennifer Chu, Cupertino Yes
Gabrielle Abdon, Mountain View Yes
Arlene Lew, San Jose Yes
Renee Gunn, Moutain View Yes
Marlene Jacobs - ISO Yes
Roberto Alonzo, Milpitas Yes
Rajeev Hada, Palo Alto Yes
Suzanne Park, Sunnyvale Yes
Elizabeth Koo, Miplitas Yes
Vivian Tom, San Jose Yes
Steve Golden, Los Altos Yes
Gary Heap, Gilroy Yes
Daryl Jordan, Gilroy Yes
Tamara Davis, Sunnyvale Yes
Steven Erickson, Milpitas Yes
David Dorcich, Saratoga Yes
Peter Pirnejad, Town of Los Altos Hills Yes
Quorum Met: Missing communities, County of Santa Clara, Town of Los Gatos ATTACHMENT 4
+1 669 900 9128 US (San Jose)
Purpose: PPI Stakeholder Committee Annual Evaluation Meeting to monitor the Implementation of the 2021 Santa Clara County Multi-Jurisdictional Program for Public Information per Activity 330, Outreach Project, Element 332.c. Program for Public Information (PPI), Step 7 requirement Outcome: 2021 PPI Annual Evaluation Report, Year 1 of 5 Section Meeting Topic Presenter Time
1. Introductions Amy Fonseca 10 min
2. Review of the meeting goals and agenda Amy Fonseca 5 min
3. FY21-22 Flood Awareness Campaign new approach: targeted outreach items to all addresses in the FEMA SFHA
FY22-23 Flood Awareness Campaign
Paola Giles 20 min
4. Public Event Giveaway Items (All)
x Emergency starter kits Amy Fonseca 5 min
5. California Flood Preparedness Week (October 2022)
x Statewide Agency Coordination Calls leading up to
CFPW (kicks off mid-May to early June 2022)
x Annual Valley Water Board Resolution
x Flood event kits for all cities/county
x Lobby display example
Amy Fonseca 20 min
6. Complete development of the 2021 Multi-Jurisdictional Program for Public Information (PPI) Annual Report, Year 1 of 5 Note: Due during 5-year cycle visit or as part of annual recertification, due 8/1/22) Merna Leal 30 min
7. Activity 350 – Flood Protection Information
x Annual comprehensive review of communities’ flood
information websites
Amy Fonseca 5 min
8. Other items
x ISO training - TBD Amy Fonseca 5 min
9. Adjourn
For questions, please contact Amy Fonseca at (408) 630-3005 (office) or (408) 691-8889 (cell) or [email protected]
Agenda
Santa Clara County CRS Users Group & Program for Public Information (PPI) Committee Meeting May 19, 2022 _ 10:00am – 12:00 noon
Join Zoom Meeting
https://valleywater.zoom.us/j/82332622770?pwd=bVBXa3pYcG54Y2d6WjRzMEFxVzB3dz09 Meeting ID: 823 3262 2770
Passcode: 174435
ATTACHMENT 5
6DQWD&ODUD&RXQW\&568VHUV*URXS33,&RPPLWWHH0HHWLQJ$WWHQGDQFH6KHHW May 19, 2022
10:00 - 12:00noon
Zoom
Name (Original Name) Guest
Merna Leal (Valley Water) No
Amy Fonseca (Valley Water) No
Gabrielle Abdon (City of Mountain View) Yes
Lea Velasco (City of Sunnyvale) Yes
Meghan Azralon (Valley Water) No
Christian Tran (City of Santa Clara) Yes
Paola Giles (Valley Water) No
Falguni Amin (City of Santa Clara) Yes
David Dorcich (City of Saratoga) Yes
Elizabeth Koo (City of Milpitas) Yes
Gary Heap (City of Gilroy) Yes
Vivian Tom (City of San Jose) Yes
Jenn Chu (City of Cupertino) Yes
Darrell Wong (Santa Clara County) Yes
Roberto Alonzo (City of Milpitas) Yes
Steve Golden (City of Los Altos) Yes
Rajeev Hada (City of Palo Alto) Yes
Peri Newby (City of Campbell) Yes
Brian Petrovic (City of Milpitas) Yes
Swanee Edwards (City of Morgan Hill Ext. Stakeholder) Yes Renee Gunn (City of Mountain View) Yes
Quorum Met: Missing communities, Town of Los Altos Hills, Town of Los Gatos ATTACHMENT 6
2 CITY COUNCIL STAFF REPORT
MEETING DATE: October 19, 2022
PREPARED BY:
Chris Ghione, Public Services Director
APPROVED BY: City Manager
UPDATE THE LIBRARY, CULTURE, AND ARTS COMMISSION (LCAC) WORK PLAN TO INCLUDE "MORGAN HILL STANDS UNITED
AGAINST HATE" CAMPAIGN
RECOMMENDATION(S)
Approve an update to the LCAC Work Plan.
COUNCIL PRIORITIES, GOALS & STRATEGIES
City Council Ongoing Priorities
Supporting our Youth, Seniors, and Entire Community
Preserving and Cultivating Public Trust
Enhancing Diversity and Inclusiveness
2022-2023 Strategic Priorities
Community Outreach, Engagement, and Messaging
REPORT NARRATIVE:
The City Council approved the Work Plan for the Library, Culture and Arts Commission on September 28, 2022. Since that time, the Commission has proposed an additional item be added to the Work Plan. For the last several months, the Commission has worked on reviewing the feasibility of implementing a "Morgan Hill Stands United Against Hate" campaign. The idea of the campaign has been brought forward by Congregation Emeth, whose representatives will also be supporting the campaign.
Numerous cities have and are supporting similar campaigns. The Commission intends to partner with the Congregation Emeth volunteers to implement the campaign prior to "United Against Hate Week", which will occur next month during the week of November 13-19. More information on the overall campaign at unitedagainsthateweek.org.
Campaign details are still being worked on by volunteers and commissioners, but a kickoff event is scheduled at the Library on November 13.
Staff recommend adding the following item to the Community Outreach area of the Commission Work Plan: Implement a "Morgan Hill Stands Against Hate" campaign. The revised draft Work Plan is attached.
2 COMMUNITY ENGAGEMENT:
Empower
This project is being brought forward and managed by community volunteers and commissioners.
ALTERNATIVE ACTIONS:
The Council could choose not to approve the update to the Commission Work Plan, which would result in the City not participating in the support of the campaign.
PRIOR CITY COUNCIL AND COMMISSION ACTIONS:
The Library, Culture and Arts Commission recommended approval of the updated Work Plan at its October 4, 2022 meeting.
FISCAL AND RESOURCE IMPACT:
There is no significant fiscal impact as the efforts are primarily driven by volunteers.
CEQA (California Environmental Quality Act):
Not a Project
Since the resulting activity is an administrative program that will not result in a change to the physical environment, this action is not a project under the California Environmental Quality Act.
Library, Culture & Arts Commission
FY 2022-2023 Work Plan
Proposed Update. Original Plan approved by the City Council on September 28, 2022 Overall Mission: To assist the City Council in accomplishing its goals by fostering an environment conducive to and supportive of the arts, culture, and life-long learning in Morgan Hill, working with existing community groups to promote resources, and facilitate partnerships.
Project Area City Council
Goal Supported
Staff Resources
Required
Specific Task /
Commissioners Assigned
Community Outreach Supporting our Youth,
Seniors, and Entire
Community
Enhancing Diversity and
Inclusiveness
Community Outreach,
Engagement, and
Messaging
PS Director
(minimal)
CS Supervisor
(moderate)
(1) Participate with other groups to support community outreach and support arts and culture in the community (including Valle del Sur, El Toro Arts, SV Creates, Poppy Jasper Film Festival, Morgan Hill Diwali Festival, Coyote Creek Music Festival, Morgan Hill Art School, SJMA Let’s Look at Art, Movimiento de Arte y Cultura Latino Americana, Caribbean Meet and Greet) (All) (2) Explore development of a calendar relating to library, culture and arts events and/or development of a publication plan for upcoming events. (Khera/Borchers)
(3) Explore opportunities for arts programming in conjunction with the new Morgan Hill Magical Bridge Playground.
(Khera/Chabra/Santiago)
(4) Use social media for promotion of Commission initiatives (Chabra/Borchers/Ganapathy)
(5) Develop outreach program to the Latinx community through art programming (Santiago/Lyn)
(6) Continue open art studio program (physical or virtual) (Blanton/Ganapathy/Borchers)
(7) Create a Morgan Hill coloring book in partnership with local artists (Santiago/Ganapathy)
(8) Explore opportunities for youth engagement in arts
(Khera/Chabra/Ganapathy)
(9) Develop a cultural calendar (Khera/Lyn/Chabra)
(10) Implement a "Morgan Hill Stands Against Hate" campaign.
Art and Culture Events Supporting our Youth,
Seniors, and Entire
Community
Enhancing Diversity and
Inclusiveness
PS Director
(minimal)
CS Coordinator
(minimal)
CS Supervisor
(minimal)
(1) Facilitate the Art a la Carte event (Chabra/Blanton are the leads/all members will support)
(2) Partner with artists on a children’s art show with the Taste of Morgan Hill or International Celebration
(Khera/Chabra/Ganapathy)
(3) Implement second annual international festival utilizing entertainment and food from various cultures (All)
Project Area City Council
Goal Supported
Staff Resources
Required
Specific Task /
Commissioners Assigned
Permanent and
Proposed Public Art
Supporting our Youth,
Seniors, and Entire
Community
Preserving Our Community
History
PS Director
(minimal)
Maintenance
Coordinator
(minimal)
(1) Continue implementation of the utility box art program (Artists - Ganapathy/Blanton)/(Sponsors - Chabra/Borchers/Lyn)
(2) Celebration/unveiling of Poppy Jasper Art (Ganapathy/Khera) (3) Form subcommittees as needed to support specific art requests that come forward (All)
(4) Review art inventory and complete updates to historical items list (Borchers/Lyn)
(5) Creating an artist registry (Khera/Borchers/Lyn)
(6) Update google map of existing public art (Borchers) (7) Develop and recommend a plan for the use of Public Arts Funds (All)
(8) Explore public art related to a homelessness outreach mural (Santiago)
(9) Partner with artist to complete a community mural
(Santiago/Blanton/Ganapathy)
Library Outreach and
Support
Supporting our Youth,
Seniors, and Entire
Community
Enhancing Diversity and
Inclusiveness
Library Staff
(minimal)
(1) Support Library outreach and advocacy as needed (All) (2) Coordinate Commissioner’s Corner in Library to provide book recommendations (Khera/Ganapathy/Lyn)
(3) Participate in annual Library Commissioners Forum (All) (4) Support incorporation of Children’s art into the Library (Chabra/Lyn)
Support of Historical
Resources
Preserving our Community
History
PS Director
(minimal)
(1) Explore opportunities for the Commission to support the Morgan Hill Historical Society partnership, including supporting the Black History Project (Ganapathy/Lyn)
(2) Support outreach and advocacy for the Historical Society as needed (All)
Staff Resources Required:
0-30 hours: Minimal; 31-60 hours: Moderate; 60+ hours: Significant Future Potential Items (Parking Lot)
1) Explore other opportunities for Library art contests in other media (examples: poetry, photography, literature).
3 CITY COUNCIL STAFF REPORT
MEETING DATE: October 19, 2022
PREPARED BY:
Dat Nguyen, Finance Director
APPROVED BY: City Manager
RECEIVE MONTHLY BUDGET UPDATE AND AUGUST 2022
FINANCIAL AND INVESTMENT REPORTS
RECOMMENDATION(S)
Accept and file report.
COUNCIL PRIORITIES, GOALS & STRATEGIES
City Council Ongoing Priorities
Preserving and Cultivating Public Trust
2022-2023 Strategic Priorities
Fiscal Sustainability
Community Outreach, Engagement, and Messaging
REPORT NARRATIVE:
As part of the City Council’s expectation to maintain a high level of transparency and to be responsible stewards of public funds, staff is providing this monthly budget update, along with the August 2022 financial and investment reports.
August 2022 Financial Report
The Revenue and Expense Summary for the month of August is included on the first page of the monthly financial report. Overall, General Fund revenues total $2.7 million.
Expenditures, including encumbrances, amounted to $12.2 million.
Budget Update
There has been no material change to the City’s revenue since the last budget update to the Council on August 17, 2022. Recreation Services revenues continue to recover from the pandemic and are on target with budget. For water revenue, Morgan Hill residents consumed about 17% less water through August compared to the prior threeyear average. As such, the 15% revenue stabilization water rate has been implemented.
COMMUNITY ENGAGEMENT:
Finance staff prepares these financial reports to inform City officials, the Council, the community, and various lenders and stakeholders about the financial health of the organization, which assists each one of the interested parties in making sound financial
3 and investment decisions.
ALTERNATIVE ACTIONS:
No alternative action is recommended, as this is a monthly financial report on City transactions which have already occurred.
PRIOR CITY COUNCIL AND COMMISSION ACTIONS:
The City Council receives and files the financial and investment report for each month.
At the September 16, 2015 meeting, City Council recommended monthly financial and investment reports be agendized under the Consent Agenda, and quarterly financial and investment reports be presented to City Council as an “Other Business” item.
Beginning in FY 2020-21, budget reports are presented to the Council monthly.
FISCAL AND RESOURCE IMPACT:
The preparation of the report is a part of the Finance workplan. Staff does not recommend any budget adjustments at this time.
CEQA (California Environmental Quality Act):
Not a Project.
Organizational or administrative activities of governments that will not result in direct or indirect physical changes in the environment.
FINANCE DIVISION
CITY OF MORGAN HILL
August 31, 2022 - 17% of Year Complete
Prepared by:
Monthly Financial and Investment Reports
CITY OF MORGAN HILL, CALIFORNIA
FINANCIAL STATEMENT ANALYSIS - FISCAL YEAR 2022-23
FOR THE MONTH ENDED AUGUST 2022 – 17% OF YEAR COMPLETE
General Fund Revenues through August totaled $2.7 million, or about 5% of the budgeted revenues as some of the major revenue categories such as property tax are received later in the fiscal year. With respect to the property tax revenue forecast, the County estimates the City will receive approximately $17.2 million in property tax revenue for the current fiscal year, slightly less than budget of $17.4 million.
The chart below shows historical General Fund revenues by major revenue category from FY18-19 through FY20-21 Actual, Un-audited FY21-22, FY22-23 Budget, and YTD as of August 31, 2022.
General Fund expenditures and encumbrances as of August 31, 2022 totaled $12.2 million, of which approximately $3.6 million is attributable to outstanding encumbrances. Community Services - The Community Services Department’s recreation operations, as reflected in the schedule presented on page 4 of the Monthly Financial and Investments Reports, shows a negative impact to the General Fund of approximately $1.3 million as of August 31, 2022. Recreation Services revenues continue to recover from the pandemic and on target with budget. $12.8 $14.5 $16.0 $16.7 $17.4
$2.7
$10.7 $9.7 $11.0 $12.6 $12.4 $5.1 $4.6 $4.4 $5.0 $5.4 $9.9 $8.3 $5.7 $7.5 $8.9 $4.9 $3.6
$9.7
$11.1 $6.4
0 10
20 30
40 50
60 FY18‐19 FY19‐20 FY20‐21 Un‐audited
FY21‐22
Budget
FY22‐23
YTD
FY22‐23
Millions ($)
Historical GF Revenues
Property Tax Sales Tax Franchise and Hotel Taxes Service Charges Other
CITY OF MORGAN HILL, CALIFORNIA
FINANCIAL STATEMENT ANALYSIS - FISCAL YEAR 2022-23
FOR THE MONTH ENDED AUGUST 2022 – 17% OF YEAR COMPLETE
Due to longstanding governmental accounting and budgeting convention, the City’s recreation operations are not charged for indirect costs (known in Morgan Hill as “General Fund Administration”) from the central services departments of City Attorney, City Manager, and Administrative Services.
The City’s other governmental funds, such as Development Services, and the proprietary funds, such as Water and Wastewater, and the Information Services Fund, are assessed such charges through the City’s indirect cost allocation plan, prepared in compliance with the guidelines set forth in the Code of Federal Regulations Title 2, Chapter II, Part 200 (formerly OMB Circular No. A-87), which mandates certain calculation and cost allocation practices that must be followed in order to qualify for Federal grant funding, but which also represent best practice for non-grant funded City operations like utilities and information services.
Development Services Fund – Revenues through August totaled $1.1 million compared to prior year to date amount of approximately $0.9 million, partially due to a result of the fees increase approved by the City Council on January 19, 2022. Expenditures, including encumbrances, totaled $1.3 million. Debt Service Funds – Expenditures through August totaled $1,219. The debt service for the first half of the year includes both interest and principal, while the second half of the year will include interest only. Debt service payments were all scheduled when the bonds were issued, and are budgeted for in the months delineated in the underlying bond documents. The General Fund’s portion of the annual debt service payments is approximately $200,000, less than one percent of the General Fund’s budgeted revenues.
($2.5)
($2.0)
($1.5)
($1.0)
($0.5)
$0.0
$0.5
FY13‐14 FY14‐15 FY15‐16 FY16‐17 FY17‐18 FY18‐19 FY19‐20 FY20‐21 Un‐audited FY21‐22
FY22‐23
Budget
Millions (S)
Historical Net GF Impact
CITY OF MORGAN HILL, CALIFORNIA
FINANCIAL STATEMENT ANALYSIS - FISCAL YEAR 2022-23
FOR THE MONTH ENDED AUGUST 2022 – 17% OF YEAR COMPLETE
Wastewater Operations – Revenues from Sewer Operations through August totaled $1.3 million.
Expenditures and outstanding encumbrances totaled $1.9 million or 12% of the budget. The table below shows historical Sewer Operations revenues and expenditures from FY18-19 through FY20-21 Actual, Un-audited FY21-22, FY22-23 Budget, and YTD as of August 31, 2022. (amount in millions) FY18‐19 FY19‐20 FY20‐21
Un‐audited
FY21‐22
Budget
FY22‐23
YTD
FY22‐23
Revenues 11.4 11.9 13.3 14.9 14.8 1.3 Expenditures 11.4 12.3 13.3 14.7 16.3 1.9 Operating Margin ‐ (0.4) ‐ 0.2 (1.5) (0.6) Operating Margin
without Encumbrances (0.1) 0.4 ‐ 0.2 (1.5) (0.5) Water Operations – Water Operations includes Utility Billing, Water Conservation, and Water Operations. Revenues from Water Operations through August totaled $1.8 million. Water Operations expenditures, including outstanding encumbrances, totaled $2.9 million. The table below shows Water Operations revenues and expenditures from FY18-19 through FY20-21 Actual, Un-audited FY21-22, FY22-23 Budget, and YTD as of August 31, 2022.
(amount in millions) FY18‐19 FY19‐20 FY20‐21
Un‐audited
FY21‐22
Budget
FY22‐23
YTD
FY22‐23
Revenues 14.2 15.3 16.5 16.0 17.6 1.8 Expenditures 14.3 16.4 16.5 15.4 17.6 2.9 Operating Margin (0.1) (1.1) ‐ 0.6 ‐ (1.1) Operating Margin
without Encumbrances (0.1) 0.8 ‐ 0.9 ‐ (0.2) Investments – Four securities were purchased. Total interest earnings received on investments were $61,000 during the month.
% OF ACTUAL PLUS % OF
FUND NAME ACTUAL BUDGET ENCUMBRANCES BUDGET
General 2,652,221 $ 5% $ 12,186,459 22%
Development Services 1,148,740 19% 1,289,683 21%
Housing Successor Agency 180,846 77% 651,635 57%
Sewer Operations 1,279,728 9% 1,945,474 12%
Sewer Other 3,532,830 14% 4,611,729 10%
Water Operations 1,799,481 10% 2,893,376 16%
Water Other 902,056 15% 444,439 7%
Other Special Revenues * 371,568 7% 1,948,969 16%
Capital Projects & Streets 586,693 3% 13,518,837 30%
Debt Service 113,499 17% 1,219 0%
Internal Service 1,589,570 14% 3,711,837 30%
TOTAL FOR ALL FUNDS $ 14,157,233 9% $ 43,203,656 20%
* Includes all Special Revenue Funds except Development Services Fund, Street Funds, and RDA and Housing Successor Agencies.
REVENUES EXPENSES
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
General
Development
Services
Housing
Successor
Agency
Sewer Operations
Sewer Other
Water Operations
Water Other
Other Special
Revenues *
Capital Projects
& Streets
Debt Service
Internal Service
Morgan Hill YTD Revenue & Expense Summary
August 31, 2022 - 17% of Year Complete
Revenues to Budget Expenses to Budget
17%
% OF PRIOR YEAR % CHANGE FROM
REVENUE CATEGORY BUDGET ACTUAL BUDGET TO DATE PRIOR YEAR Property Tax 17,383,705 $ 30,732 $ 0% 10,278 $ 199%
Sales Tax 12,395,413 - (2,330) -100%
Franchise Tax 2,760,000 - - N/A
Hotel Tax 2,600,000 258,344 10% 155,528 66%
Licenses 223,975 100,993 45% 123,278 -18%
Other Agencies 1,304,130 63,276 5% 51,207 24%
Service Charges 8,942,658 1,737,307 19% 1,310,624 33%
Interest/Other 1,756,151 104,719 6% 190,626 -45%
Transfers In 3,145,538 356,851 11% 274,050 30%
TOTAL REVENUES $ 50,511,570 $ 2,652,221 5% 2,113,262 $ 26% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Property Tax
Sales Tax
Franchise Tax
Hotel Tax
Licenses
Other Agencies
Service Charges
Interest/Other
Transfers In
Total Revenues
Percent of Actual to Budget
Morgan Hill YTD General Fund Revenues
August 31, 2022 - 17% of Year Complete
17%
ACTUAL PLUS PRIOR YTD PLUS % CHANGE FROM
EXPENDITURE CATEGORY BUDGET ENCUMBRANCES % OF BUDGET ENCUMBRANCES PRIOR YEAR Administration $ 6,720,240 $ 1,787,836 27% $ 896,218 99% Community Services 15,909,129 4,519,354 28% 3, 308,078 37% Police 21,624,684 3,745,068 17% 3, 001,272 25%
Fire 8,653,847 1,919,647 22% 1, 231,100 56%
Transfers Out 1,287,315 214,552 17% 221,118 -3%
TOTAL EXPENDITURES $ 54,195,214 $ 12,186,459 22% 8, $ 657,786 41% 0% 10% 20% 30%
Administration
Community
Services
Police
Fire
Transfers Out
Total Expenditures
Percent of Actual to Budget
Morgan Hill YTD General Fund Expenditures
August 31, 2022 - 17% of Year Complete
17%
City of Morgan Hill
Recreation Report - Fiscal Year 2022-23
For the Month Ended August 31, 2022
17% of Year Complete
% of
Budget August 2022 YTD Budget
Revenues
Membership Services & Rec Programs 5,136,869 $ 587,798 $ 1,082,020 $ Facility Rentals 819,459 110,679 274,547
Community Services 127,498 2,707 5,401
Transfers in 75,000 6,250 12,500
Total Revenues 6,158,826 $ 707,434 $ 1,374,468 $ 22%
Less: Expenditures
Membership & Program Services 6,772,195 $ 735,458 $ 1,182,654 $ Facility Rentals 546,870 41,749 90,017
Community Services 644,107 48,528 96,988
Total Expenditures 7,963,173 $ 825,734 $ 1,369,659 $ 17% Net Impact without encumbrances (1,804,347) $ (118,300) $ 4,809 $ Encumbrances - - 1,332,062
Net Impact with encumbrances (1,804,347) $ (118,300) $ (1,327,252) $
The chart below shows cash balances by fund type reconciled to City's financial system:
City of Morgan Hill
Monthly Investment Report ‐ August 31, 2022
The following are the snapshots of City's investment portfolio as of August 31, 2022. The first chart shows the portfolio composition by investment type:
LAIF ‐ $31.6M
18%
Treasury Note ‐ $20.8M
12%
Money Market‐
$0.1M
Treasury Bill ‐ $12.3M <1%
7%
Federal Agency
Issues‐ $99.1M
56%
Bond Reserves/Trust‐
$12.6M
7%
Cash & Other
Deposits ‐ $1.0M
<1%
Investment Portfolio Composition ‐ $177.4 Million
LAIF ‐ $31.6M
Treasury Note ‐ $20.8M
Money Market‐ $0.1M
Treasury Bill ‐ $12.3M
Federal Agency Issues‐
$99.1M
Bond Reserves/Trust‐
$12.6M
Cash & Other Deposits ‐
$1.0M
General Fund,
$25.0M Community
Development, $1.6M
RDA Successor
Agency (except
Housing), $5.8M
Housing Successor
Agency/CDBG, $4.7M
Water ‐ Operations,
$3.4M
Water Other, $18.8M
Sewer ‐ Operations,
$3.4M
Sewer Other, $48.2M
Other Special
Revenue, $8.3M
Streets and Capital
Projects (except RDA),
$35.7M
Debt Service ,
$0.5M
Internal Service,
$19.5M
Agency Funds
(assessment
dists./refundable
deposits), $2.5M
Cash Balances by Fund Type
$177.4 Million
The following chart illustrates a yield comparison by month among the City's portfolio, LAIF and 2‐Year US Treasury:
The chart below illustrates monthly average days to maturity of the City's portfolio along with the weighted average yield for the past two years:
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
Aug‐20
Sep‐20
Oct‐20
Nov‐20
Dec‐20
Jan‐21
Feb‐21
Mar‐21
Apr‐21
May‐21
Jun‐21
Jul‐21
Aug‐21
Sep‐21
Oct‐21
Nov‐21
Dec‐21
Jan‐22
Feb‐22
Mar‐22
Apr‐22
May‐22
Jun‐22
Jul‐22
Aug‐22
Yield Portfolio vs. Benchmarks
LAIF City 2 Yr US‐Treasury
0.00%
0.20%
0.40%
0.60%
0.80%
1.00%
1.20%
1.40%
1.60%
0 100
200
300
400
500
600
700
800
900
Aug‐20
Sep‐20
Oct‐20
Nov‐20
Dec‐20
Jan‐21
Feb‐21
Mar‐21
Apr‐21
May‐21
Jun‐21
Jul‐21
Aug‐21
Sep‐21
Oct‐21
Nov‐21
Dec‐21
Jan‐22
Feb‐22
Mar‐22
Apr‐22
May‐22
Jun‐22
Jul‐22
Aug‐22
Days Yield
Portfolio Yield and Maturity Trends
Avg Days to Maturity Yield
City of Morgan Hill
Investment Portfolio Detail
As of August 31, 2022
Investment Settlement Book % of Market YTM Next Call Date of Type Date Value Portfolio Value at Cost Date Maturity
L A I F $ 31,623,541 17.83% $ 31,216,401 1.28%
City Managed
Treasury Bill 8/17/2022 4,972,808 2.80% 4,971,350 2.56% 11/17/2022 11/17/2022 Treasury Bill 8/17/2022 2,426,422 1.37% 2,419,525 3.22% 8/10/2023 8/10/2023 Treasury Bill 8/18/2022 4,930,640 2.78% 4,925,450 3.04% 2/16/2023 2/16/2023 Treasury Note 4/30/2018 4,470,121 2.52% 4,455,180 2.73% 3/31/2023 3/31/2023 Treasury Note 10/8/2021 1,989,876 1.12% 1,806,800 1.00% 9/30/2026 9/30/2026 Treasury Note 1/4/2022 1,999,424 1.13% 1,929,380 0.77% 12/31/2023 12/31/2023 Treasury Note 1/19/2022 1,992,936 1.12% 1,929,380 1.02% 12/31/2023 12/31/2023 Treasury Note 2/11/2022 1,984,128 1.12% 1,927,740 1.44% 1/31/2024 1/31/2024 Treasury Note 3/28/2022 1,997,071 1.13% 1,960,700 2.34% 4/30/2024 4/30/2024 Treasury Note 4/12/2022 1,990,243 1.12% 1,966,560 1.97% 06/30/2023 6/30/2023 Treasury Note 6/13/2022 1,909,347 1.08% 1,888,280 3.16% 11/15/2026 11/15/2026 Treasury Note 8/17/2022 2,449,434 1.38% 2,443,650 3.04% 5/15/2023 5/15/2023 FFCB Bond 4/8/2020 2,000,000 1.13% 1,910,700 0.88% 10/8/2022 4/8/2024 FFCB Bond 5/27/2020 2,000,000 1.13% 1,843,900 0.73% 11/27/2022 5/27/2025 FHLMC Bond 6/3/2020 2,000,000 1.13% 1,875,220 0.60% 12/3/2022 12/3/2024 FHLMC Bond 10/20/2020 2,000,000 1.13% 1,814,720 0.60% 10/20/2022 10/20/2025 FHLMC Bond 10/27/2020 2,000,000 1.13% 1,815,160 0.63% 10/27/2022 10/27/2025 FHLMC Bond 11/2/2020 2,000,000 1.13% 1,921,360 0.32% 11/2/2022 11/2/2023 FFCB Bond 11/3/2020 2,000,000 1.13% 1,809,140 0.54% 11/3/2022 11/3/2025 FNMA Bond 11/18/2020 2,000,000 1.13% 1,813,660 0.65% 11/18/2022 11/18/2025 FHLMC Bond 11/24/2020 2,000,000 1.13% 1,812,220 0.64% 11/24/2022 11/24/2025 FFCB Bond 11/24/2020 1,000,000 0.56% 906,130 0.60% 11/24/2022 11/24/2025 FHLMC Bond 11/25/2020 3,000,000 1.69% 2,716,920 0.63% 11/25/2022 11/25/2025 FHLMC Bond 11/30/2020 2,000,000 1.13% 1,812,560 0.65% 11/26/2022 11/26/2025 FFCB Bond 12/22/2020 2,000,000 1.13% 1,797,960 0.47% 12/22/2022 12/22/2025 FHLB Bond 1/22/2021 2,000,000 1.13% 1,800,200 0.63% 1/22/2023 1/22/2026 FNMA Bond 1/28/2021 2,000,000 1.13% 1,797,660 0.55% 1/28/2023 1/28/2026 FHLB Bond 1/28/2021 2,000,000 1.13% 1,803,860 0.65% 1/28/2023 1/28/2026 FHLB Bond 2/24/2021 2,000,000 1.13% 1,803,640 0.75% 2/24/2023 2/24/2026 FHLB Bond 2/25/2021 2,000,000 1.13% 1,797,780 0.66% 2/25/2023 2/25/2026 FHLB Bond 2/26/2021 2,000,000 1.13% 1,797,000 0.65% 2/26/2023 2/26/2026 FHLB Bond 3/10/2021 2,000,000 1.13% 1,808,280 0.85% 9/10/2022 3/10/2026 FHLB Bond 3/16/2021 2,000,000 1.13% 1,797,800 0.70% 9/16/2022 3/16/2026 FHLB Bond 3/16/2021 2,000,000 1.13% 1,804,280 0.80% 9/16/2022 3/16/2026 FHLB Bond 6/9/2021 2,000,000 1.13% 1,812,480 1.08% 12/9/2022 6/9/2026 FHLB Bond 6/30/2021 2,000,000 1.13% 1,810,640 1.00% 12/30/2022 6/30/2026 FHLB Bond 7/15/2021 3,000,000 1.69% 2,717,130 1.13% 1/15/2023 7/15/2026 FHLB Bond 7/15/2021 2,000,000 1.13% 1,840,120 0.85% 1/15/2023 7/15/2025 FHLB Bond 8/26/2021 2,000,000 1.13% 1,783,880 0.80% 2/26/2023 8/26/2026 FHLB Bond 8/26/2021 3,000,000 1.69% 2,696,850 1.00% 2/26/2023 8/26/2026 FHLB Bond 8/26/2021 2,000,000 1.13% 1,791,020 0.90% 2/26/2023 8/26/2026 FHLB Bond 9/13/2021 2,083,339 1.17% 1,881,120 0.82% 9/11/2022 9/11/2026 FFCB Bond 9/28/2021 1,986,144 1.12% 1,795,980 0.98% 9/10/2022 9/10/2026 FHLB Bond 9/29/2021 3,000,000 1.69% 2,704,350 1.13% 9/29/2022 9/29/2026 FHLB Bond 9/30/2021 2,000,000 1.13% 1,785,740 0.88% 9/30/2022 9/30/2026 FHLB Bond 9/30/2021 3,000,000 1.69% 2,696,220 1.05% 9/30/2022 9/30/2026 FHLB Bond 9/30/2021 3,000,000 1.69% 2,692,980 1.02% 9/30/2022 9/30/2026 FHLB Bond 10/19/2021 2,000,000 1.13% 1,791,620 1.00% 10/19/2022 10/19/2026 FHLB Bond 11/18/2021 2,000,000 1.13% 1,810,560 1.30% 11/18/2022 11/18/2026 FHLB Bond 12/29/2021 2,000,000 1.13% 1,920,520 0.75% 12/29/2022 12/29/2023 FHLB Bond 1/19/2022 2,000,000 1.13% 1,843,980 1.74% 1/19/2023 1/19/2027 FHLB Bond 1/25/2022 2,000,000 1.13% 1,882,620 1.51% 1/25/2023 7/25/2025 FHLB Bond 3/10/2022 2,000,000 1.13% 1,919,940 3.48% 9/10/2022 3/10/2027 FHLB Bond 3/30/2022 3,000,000 1.69% 2,970,390 1.62% 9/30/2022 3/30/2023 FHLMC Bond 5/3/2022 1,967,757 1.11% 1,947,820 2.25% 12/26/2022 6/26/2023 FHLB Bond 5/27/2022 3,000,000 1.69% 2,975,070 1.88% 11/23/2022 2/23/2023 FHLMC Bond 6/15/2022 2,000,000 1.13% 1,986,340 3.28% 12/15/2022 12/15/2025 FHLB Bond 7/28/2022 2,000,000 1.13% 1,971,420 4.30% 1/28/2023 7/28/2027 Sub Total/Average $ 132,149,691 74.52% $ 123,712,935 1.41% Money Market $ 53,464 0.03% $ 53,464 2.20%
Total City Managed/Average $ 163,826,697 92.38% $ 154,982,800 1.39% Bond Reserve Accounts - Held By Trustees $ 6,996,311 3.95% $ 6,996,311 Cash/Deposits $ 929,194 0.52% $ 929,194
PARS and CALPERS CERBT Trust $ 5,587,404 3.15% $ 6,030,261 GRAND TOTAL/AVERAGE $ 177,339,605 100% $ 168,938,565
CITY OF MORGAN HILL CASH AND INVESTMENT REPORT
FOR THE MONTH OF AUGUST 31, 2022
FOR THE FISCAL YEAR OF 2022-23
Invested Book Value % of Market
in Fund Yield End of Month Total Value
Investments
State Treasurer LAIF - City All Funds Pooled 1.28% 20,773,115 $ 11.71% 20,505,670 $ 2015 Wastewater Rev Bonds - CIP Wastewater Fund 1.28% 10,850,426 6.12% 10,710,732 Federal Issues All Funds Pooled 1.25% 99,037,240 55.85% 91,088,940 US Treasury Notes All Funds Pooled 2.05% 20,782,581 11.72% 20,307,670 US Treasury Bills All Funds Pooled 2.88% 12,329,870 6.95% 12,316,325 Dreyfus Treas Cash Management Acct All Funds Pooled 2.20% 53,464 0.03% 53,464 SUBTOTAL $ 163,826,697 92.38% 154,982,800 $
Bond Reserve Accounts - held by trustees
Zions Bank - Civic Center/Library Facility
Blackrock Liq Fund Debt Service 0.41% 0.00% 1 1
Zions Bank - MH Police Facility Lease Revenue Bonds
Blackrock Liq Fund Debt Service 0.41% 0.00% 2 2
BNY - RDA Bonds
Dreyfus Cash Mgmt 521 Successor Fund 0.00% 5,783,086 3.26% 5,783,086 Zions Bank - MH Ranch 2015
Blackrock Liq Funds Fed Fund -DI -2015 Agency Fund 0.41% 615,555 0.35% 615,555 Zions Bank - Madrone Bus Park Taxable/ Tax Exempt 2015
Blackrock Liquidity Temp Fund-2015 Agency Fund 0.41% 0.34% 597,667 597,667 SUBTOTAL 6,996,311 3.95% 6,996,311
Other Cash/Deposits
General Checking All Funds 892,082 0.50% 892,082
Workers' Comp Administrators Workers' Comp 30,000 0.02% 30,000 Petty Cash & Emergency Cash General Fund 7,112 0.00% 7,112 CALPERS CERBT - OPEB Trust 3,887,404 2.19% 4,158,695
PARS - PENSION Trust 1,700,000 0.96% ** 1,871,566
SUBTOTAL 6,516,598 3.67% 6,959,454
Total Cash and Investments $ 177,339,605 100.00% $ 168,938,565 ** As of 7/31/2022
CASH ACTIVITY SUMMARY
FY 2022-23
07/1/21 Change in 8/31/2022
Fund Type Balance Cash Balance Balance
General Fund 19,007,873 $ 6,003,221 $ 25,011,094 $
Community Development 1,077,499 489,474 1,566,973
RDA Successor Agency (except Housing) 508,427 5,281,899 5,790,326 Housing Successor Agency/ CDBG 4,307,419 347,595 4,655,015 Water - Operations 2,573,349 794,490 3,367,839
Water Other 15,405,786 3,426,276 18,832,062
Sewer - Operations 1,593,140 1,809,049 3,402,189
Sewer Other 57,221,072 (9,016,069) 48,205,003
Other Special Revenue 7,425,644 921,692 8,347,337
Streets and Capital Projects (except RDA) 37,931,830 (2,191,048) 35,740,782 Debt Service 337,123 115,346 452,470
Internal Service 19,378,242 86,593 19,464,836
Agency Funds (assessment dists./refundable deposits) 3,356,940 (853,260) 2,503,680 Total $ 170,124,346 $ 7,215,259 $ 177,339,605
Note: See Investment Porfolio Detail for maturities of "Investments." Market values are obtained from the City's investment brokers' monthly reports.
I certify the information on the investment reports on pages has been reconciled to the general ledger and bank statements and that there are sufficient funds to meet the expenditure requirements of the City for the next six months. The portfolio is in compliance with the City of Morgan Hill investment policy and all State laws and regulations.
Prepared by: ____________________________________ Approved by:
Gina Nazareno, Senior Accountant
Reviewed by: ____________________________________
Dat Nguyen, Finance Director Caitlin Jachimowicz, Treasurer
City of Morgan Hill
Year to Date Revenues - Fiscal Year 2022-23
For The Month Ended August 31, 2022
17% of Year Complete
CURRENT INCR (DECR)
ADOPTED AMENDED YTD % PRIOR FROM PRIOR %
BUDGET BUDGET ACTUAL OF BUDGET YTD YTD CHANGE
010 GENERAL FUND
TAXES
Property Tax - Secured/Unsecured $ 14,753,873 14,753,873 n/a $ - $ n/a - Property Tax - RPTTF Residual Distribution 2,429,832 2,429,832 n/a - - n/a - Property Tax - Supplemental Roll 200,000 200,000 30,732 15% 10,278 20,454 199% Sales Tax 11,950,308 11,950,308 n/a - (2,330) 2,330 -100% Public Safety Sales Tax 445,105 445,105 n/a - - n/a -
Transient Occupancy Taxes 2,600,000 2,600,000 258,344 10% 155,528 102,816 66% Franchise (Refuse ,Cable ,PG&E) 2,760,000 2,760,000 n/a - - n/a - Property Transfer Tax 500,000 500,000 45,144 9% 82,086 (36,942) -45% TOTAL TAXES 35,639,118 35,639,118 334,220 1% 245,563 88,656 36%
LICENSES/PERMITS
Business License 170,000 170,000 98,030 58% 119,915 (21,885) -18% Other Permits 53,975 53,975 5% 3,363 2,963 (400) -12%
TOTAL LICENSES/PERMITS 223,975 223,975 100,993 45% 123,278 (22,285) -18%
FINES AND PENALTIES
Parking Enforcement 2,932 2,932 808 28% 192 321% 616
Bails & Fines 46,480 46,480 166 0% - 166 n/a
Administrative Citations 20,000 20,000 643 3% 2,382 (1,740) -73% TOTAL FINES AND PENALTIES 69,412 69,412 1,616 2% 2,574 (958) -37%
OTHER AGENCIES
Motor Vehicle in-Lieu 40,000 40,000 n/a - - n/a -
Other Revenue - Other Agencies 1,304,130 1,304,130 5% 51,207 63,276 12,069 24% TOTAL OTHER AGENCIES 1,344,130 1,344,130 63,276 5% 51,207 12,069 24%
CHARGES CURRENT SERVICES
Police False Alarm Charge 32,280 32,280 2,916 9% 2,411 21% 505 Business License Application Review 53,000 53,000 4,729 9% 3,829 24% 900 Membership Services & Rec Programs 5,136,869 5,136,869 1,082,020 21% 843,727 238,293 28% Facility Rentals 819,459 819,459 274,547 34% 83,125 191,422 230% Community Services 127,498 127,498 5,401 4% 35,445 (30,043) -85% General Administration Overhead 1,775,408 1,775,408 295,901 17% 305,384 (9,483) -3% Other Charges Current Services 998,144 998,144 7% 36,703 71,793 35,090 96% TOTAL CURRENT SERVICES 8,942,658 8,942,658 1,737,307 19% 1,310,624 426,684 33%
OTHER REVENUE
Use of money/property 774,829 774,829 34,724 4% 87,454 (52,731) -60% Other Revenues 371,910 371,910 6% 18,512 23,235 4,723 26% TOTAL OTHER REVENUE 1,146,739 1,146,739 57,959 5% 105,966 (48,007) -45%
TRANSFERS IN
One Time Transfer 180,000 180,000 30,000 17% 17,500 12,500 71% Public Safety Facilities Fund 50,000 50,000 8,333 17% 16,664 (8,331) -50% Supplemental Law Enforcement Fund 100,000 100,000 n/a - - n/a - Countywide Solid Waste 355,000 355,000 59,167 17% - 59,167 n/a Streets 904,438 904,438 n/a - - n/a -
Park Maintenance 650,000 650,000 108,334 17% 108,334 n/a - Sewer Operations 375,000 375,000 62,500 17% 59,526 2,974 5% Water Operations 375,000 375,000 62,500 17% 59,526 2,974 5% Open Space 81,100 81,100 13,517 17% - 13,517 n/a
Park Development 75,000 75,000 12,500 17% 12,500 n/a -
TOTAL TRANSFERS IN 3,145,538 3,145,538 356,851 11% 274,050 82,801 30% TOTAL GENERAL FUND 50,511,570 50,511,570 2,652,221 5% 2,113,262 538,959 26%
SPECIAL REVENUE FUNDS
202 STREET MAINTENANCE
Gas Tax 2105 - 2107.5 909,478 909,478 71,237 8% 75,888 (4,651) -6% Interest / Other Revenue/Other Charges 5 58 8 230 396% 29 201 697% 202 STREET MAINTENANCE 909,536 909,536 71,466 8% 75,917 (4,451) -6% FUND
REVENUE
SOURCE
City of Morgan Hill
Year to Date Revenues - Fiscal Year 2022-23
For The Month Ended August 31, 2022
17% of Year Complete
CURRENT INCR (DECR)
ADOPTED AMENDED YTD % PRIOR FROM PRIOR %
BUDGET BUDGET ACTUAL OF BUDGET YTD YTD CHANGE
FUND
REVENUE
SOURCE
SPECIAL REVENUE FUNDS
205 SUPPLEMENTAL LAW ENFORCEMENT FUND
Interest Income 1,438 1,438 139 10% 71 96% 68
Police Grant/SLEF/JAG 100,000 100,000 - n/a - - n/a
205 SUPPLEMENTAL LAW ENFORCEMENT FUND 101,438 101,438 139 0% 71 68 96% 206 DEVELOPMENT SERVICES
Building Fees 3,433,600 3,433,600 902,192 26% 541,936 360,255 66% Planning Fees 1,259,167 1,259,167 109,894 9% 141,350 (31,456) -22% Engineering Fees 1,142,289 1,142,289 86,485 8% 144,179 (57,694) -40% Other Revenue/Current Charges 346,181 346,181 14% 38,651 50,170 11,518 30% 206 DEVELOPMENT SERVICES 6,181,237 6,181,237 1,148,740 19% 866,116 282,624 33% 207 LONG RANGE PLANNING 995,882 995,882 166,718 17% 128,718 37,999 30% 215 and 216 HCD BLOCK GRANT
Interest Income/Other Revenue 244 244 15% 36 24 13 53%
215 and 216 HCD BLOCK GRANT 244 244 36 15% 24 13 53%
225 ASSET SEIZURE 979 979 72 7% 52 20 38%
229 LIGHTING AND LANDSCAPE 199,916 199,916 101 0% 60 41 68% 230 COMMUNITY FACILITIES DISTRICT 37,591 37,591 72 0% 49 22 46% 232 ENVIRONMENTAL PROGRAMS 553,277 553,277 89,834 16% 86,400 3,433 4% 234 MOBILE HOME PARK RENT STAB. 441 441 39 9% 23 16 71% 235 SENIOR HOUSING 1,787 1,787 131 7% 85 45 53%
236 HOUSING MITIGATION 1,571,677 1,571,677 74,731 5% 367,784 (293,052) -80% 237 BEGIN 2,369 2,369 38,188 1612% 96 38,091 39526%
238 CAL HOMES 2 2 45 2260% 30 16 53%
240 EMPLOYEE ASSISTANCE 20,673 20,673 1,387 7% 2,274 (887) -39% 246 COUNTYWIDE SOLID WASTE 1,628,603 1,628,603 - n/a - - n/a 247 ENVIRONMENT REMEDIATION 1,023 1,023 77 8% 49 28 56% 255 HOUSING SUCCESSOR AGENCY 233,641 233,641 180,846 77% 85,869 94,977 111% 260 PUBLIC ART 501 501 n/a - - n/a -
TOTAL SPECIAL REVENUE FUNDS 12,440,818 12,440,818 1,772,620 14% 1,613,617 159,003 10%
CAPITAL PROJECTS FUNDS
301 PARK DEVELOPMENT 1,369,271 1,369,271 65,650 5% 193,464 (127,814) -66% 302 PARK MAINTENANCE 60,773 60,773 2,708 4% 3,003 (295) -10% 303 LOCAL DRAINAGE 374,484 374,484 7,110 2% 135,411 (128,301) -95% 304 LOCAL DRAINAGE/NON AB1600 29,166 29,166 796 3% 2,513 (1,717) -68% 306 AGRICULTURE & OPEN SPACE PRESERVATION 5,058 5,058 19,347 383% 39,458 (20,111) -51% 308 STREET CIP 4,702,650 4,702,650 287,366 6% 215,359 72,007 33% 309 TRAFFIC IMPACT 5,019,799 5,019,799 30,861 1% 259,992 (229,130) -88% 315 PUBLIC SAFETY FACILITIES IMPACT 6,221,575 6,221,575 23,437 0% 65,146 (41,710) -64% 346 PUBLIC FACILITIES NON-AB1600 1,165,537 1,165,537 1,674 0% 33,404 (31,730) -95% 347 PUBLIC FACILITIES IMPACT 138,168 138,168 6,657 5% 18,376 (11,719) -64% 348 LIBRARY 480,582 480,582 24,222 5% 84,133 (59,912) -71% 350 UNDERGROUNDING 29,592 29,592 935 3% 362,602 (361,667) -100% 355 SCHOOL PEDESTRIAN/TRAFFIC SAFETY 482,291 482,291 n/a - 29,717 (29,717) -100% 360 COMMUNITY/REC IMPACT FUND 1,335,488 1,335,488 44,016 3% 128,660 (84,644) -66% 375 QUIMBY FEE 653,451 653,451 447 0% - 447 n/a
TOTAL CAPITAL PROJECTS FUNDS 22,067,885 22,067,885 515,226 2% 1,571,238 (1,056,012) -67%
DEBT SERVICE FUNDS
420 CIVIC CENTER DEBT 292,184 292,184 48,807 17% 50,895 (2,088) -4% 441 POLICE FACILITY BOND 387,490 387,490 64,692 17% 64,108 584 1% TOTAL DEBT SERVICE FUNDS 679,674 679,674 113,499 17% 115,004 (1,505) -1%
City of Morgan Hill
Year to Date Revenues - Fiscal Year 2022-23
For The Month Ended August 31, 2022
17% of Year Complete
CURRENT INCR (DECR)
ADOPTED AMENDED YTD % PRIOR FROM PRIOR %
BUDGET BUDGET ACTUAL OF BUDGET YTD YTD CHANGE
FUND
REVENUE
SOURCE
ENTERPRISE FUNDS
640 SEWER OPERATION
Sewer Service Fees 14,400,000 14,400,000 1,250,590 9% 1,203,827 46,763 4% Interest Income/Transfers 38,548 38,548 2,017 5% 880 1,138 129% Other Revenue/Current Charges 319,809 319,809 27,121 8% 22,944 4,177 18% 640 SEWER OPERATION 14,758,357 14,758,357 1,279,728 9% 1,227,651 52,078 4% 641 SEWER EXPANSION
Interest Income 64,455 64,455 11,989 19% 9,007 2,982 33% Development Impact Fee 4,336,657 4,336,657 200,693 5% 688,718 (488,025) -71% Transfer From-643 (Sewer Replacement) 13,310,782 13,310,782 2,218,464 17% - 2,218,464 n/a 641 SEWER EXPANSION 17,711,894 17,711,894 2,431,146 14% 697,725 1,733,421 248% 642 SEWER RATE STABILIZATION 50,000 50,000 9,917 20% 25,983 (16,066) -62% 643 SEWER-CAPITAL PROJECT 6,710,456 6,710,456 1,091,768 16% 776,711 315,056 41% TOTAL SEWER FUNDS 39,230,707 39,230,707 4,812,559 12% 2,728,069 2,084,489 76% 650 WATER OPERATION
Water Sales 16,400,000 16,400,000 1,600,771 10% 1,434,021 166,749 12% Meter Install & Service 50,000 50,000 2,134 4% 5,377 (3,243) -60% Transfers-In / Interest Income 580,372 580,372 93,670 16% 53,611 40,058 75% Other Revenue/Current Charges 614,770 614,770 102,907 17% 152,057 (49,150) -32% 650 WATER OPERATION 17,645,142 17,645,142 1,799,481 10% 1,645,067 154,415 9% 651 WATER EXPANSION
Interest Income/Other Revenue/Transfer 21,044 21,044 1,686 8% 1,266 33% 421 Development Impact Fee 918,214 918,214 51,359 6% 127,481 (76,122) -60% 651 WATER EXPANSION 939,258 939,258 53,045 6% 128,747 (75,701) -59% 652 Water Rate Stabilization - - 1,829 n/a 21,987 (20,158) -92% 653 Water Capital Project 5,128,809 5,128,809 847,181 17% 841,704 5,477 1% TOTAL WATER FUNDS 23,713,209 23,713,209 2,701,538 11% 2,637,505 64,033 2% TOTAL ENTERPRISE FUNDS 62,943,916 62,943,916 7,514,096 12% 5,365,574 2,148,522 40%
INTERNAL SERVICE FUNDS
730 INFORMATION SYSTEMS 2,233,768 2,233,768 373,301 17% 375,735 (2,434) -1% 740 BUILDING MAINTENANCE 1,655,704 1,655,704 275,958 17% 188,461 87,497 46% 741 BUILDING REPLACEMENT 836,114 836,114 136,987 16% 115,765 21,222 18% 745 CIP ADMINISTRATION 1,977,307 1,977,307 - n/a - - n/a 760 UNEMPLOYMENT INSURANCE 2,317 2,317 171 7% 120 50 42% 770 WORKERS COMPENSATION 719,150 719,150 159,121 22% 112,814 46,307 41% 790 EQUIPMENT REPLACEMENT 1,259,595 1,259,595 179,515 14% 170,405 9,110 5% 791EMPLOYEE BENEFITS 813,718 813,718 134,420 17% 101,258 33,162 33% 795 GENERAL LIABILITY INSURANCE 1,981,019 1,981,019 330,097 17% 286,344 43,753 15% TOTAL INTERNAL SERVICE FUNDS 11,478,692 11,478,692 1,589,570 14% 1,350,902 238,668 18% TOTAL FOR ALL FUNDS 160,122,555 $ 160,122,555 $ 14,157,233 $ 9% 12,129,597 $ 2,027,636 $ 17%
City of Morgan Hill
Year to Date Expenses - Fiscal Year 2022-23
For the Month Ended Aug 31, 2022
17% of Year Complete
CURRENT
FUND MONTH PERCENT OF
NO. FUND/ACTIVITY ACTUAL AMENDED YTD OUTSTANDING TOTAL TOTAL TO PRIOR
EXPENSES BUDGET EXPENSES ENCUMBRANCE ALLOCATED BUDGET YTD 010 GENERAL FUND
I. ADMINISTRATION
CITY COUNCIL 12,266 $ 430,915 $ 83,435 $ - $ 83,435 $ 19% 62,909 $ CITY ATTORNEY 67,826 1,081,769 141,467 159,970 301,437 28% 95,421 CITY MANAGER 53,487 854,800 106,326 43,515 149,841 18% 97,246 HUMAN RESOURCES 59,795 847,361 155,736 - 155,736 18% 94,622
COUNCIL SVCS & RECORDS MGMT
Council Svcs & Records Mgmt 36,995 595,414 105,488 4,800 110,288 19% 92,194 Elections - 357,836 - - - n/a 3,613
COUNCIL SVCS & RECORDS MGMT 36,995 953,250 105,488 4,800 110,288 12% 95,807 FINANCE 142,199 2,552,145 315,782 671,317 987,099 39% 250,519 TOTAL ADMINISTRATION 372,568 6,720,240 908,235 879,602 1,787,836 27% 696,523 II. COMMUNITY SERVICES
Membership Services & Rec. Programs 735,458 6,772,195 1,182,654 1,243,907 2,426,561 36% 1,000,462 Recreation Facility Rentals 41,749 546,870 90,017 53,980 143,997 26% 78,151 Innovative Transit 11,178 887,471 41,310 786,175 827,485 93% - Community Services 48,528 644,107 96,988 34,175 131,162 20% 64,650 Park Maintenance 80,498 1,495,918 159,571 45,233 204,804 14% 118,565 Environmental Services 20,190 390,733 37,816 37,816 - 10% 32,291 Countywide Solid Waste Program 27,786 354,416 62,365 62,365 - 18% 10,956 Street Maintenance 171,019 2,710,389 296,279 49,874 346,153 13% 245,676 Downtown Maintenance 15,864 325,886 23,543 32,350 55,893 17% 51,439 Cable Television 1,479 74,758 3,139 - 4 3,139 % 5,100
COMMUNITY SERVICES 1,153,750 14,202,742 1,993,683 2,245,694 4,239,376 30% 1,607,290 CODE COMPLIANCE 14,083 319,550 32,047 32,047 - 10% 25,401 INFRASTRUCTURE PLANNING & CONGESTION MGMT 491,888 24,204 55,632 12,000 67,632 14% 44,769 ECONOMIC DEVELOPMENT PROGRAMS 66,633 894,948 147,505 32,793 180,298 20% 91,642 TOTAL COMMUNITY SERVICES 1,258,670 15,909,129 2,228,868 2,290,487 4,519,354 28% 1,769,102 III. PUBLIC SAFETY
POLICE
PD Administration 186,274 1,676,697 330,855 43,854 374,708 22% 213,855 Field Operations 766,246 10,891,376 1,676,574 54,493 1,731,066 16% 1,368,646 Support Services 263,897 2,805,374 508,615 - 508,615 18% 438,779 Emergency Services/Haz Mat 15,580 234,368 36,719 - 36,719 16% 27,234 Special Operations 346,406 3,900,732 733,561 - 733,561 19% 451,139 Dispatch Services 151,247 2,116,137 360,399 - 360,399 17% 254,370 POLICE 1,729,652 21,624,684 3,646,722 98,346 3,745,068 17% 2,754,022 FIRE 619,597 8,653,847 1,551,503 368,144 1,919,647 22% 1,230,525 TOTAL PUBLIC SAFETY 2,349,249 30,278,531 5,198,225 466,490 5,664,715 19% 3,984,547 IV. TRANSFERS
Other 107,276 1,287,315 214,552 214,552 - 17% 221,118
TOTAL TRANSFERS 107,276 1,287,315 214,552 214,552 - 17% 221,118 TOTAL GENERAL FUND 4,087,763 54,195,214 8,549,880 3,636,579 12,186,459 22% 6,671,290
City of Morgan Hill
Year to Date Expenses - Fiscal Year 2022-23
For the Month Ended Aug 31, 2022
17% of Year Complete
CURRENT
FUND MONTH PERCENT OF
NO. FUND/ACTIVITY ACTUAL AMENDED YTD OUTSTANDING TOTAL TOTAL TO PRIOR
EXPENSES BUDGET EXPENSES ENCUMBRANCE ALLOCATED BUDGET YTD
SPECIAL REVENUE FUNDS
202 STREET MAINTENANCE 420 909,478 840 - 0% 722 840
205 PUBLIC SAFETY/SUPP.LAW 104 101,252 209 - 0% 1,208 209 206 DEVELOPMENT SERVICES FUND
Planning 122,322 1,772,972 278,606 1,489 280,095 16% 276,732 Building 164,167 2,452,139 375,824 69,326 445,149 18% 314,633 Engineering 109,933 1,907,855 247,226 317,212 564,438 30% 167,983 206 DEVELOPMENT SERVICES FUND 396,422 6,132,966 901,655 388,027 1,289,683 21% 759,348 207 LONG RANGE PLANNING 72,451 936,040 149,805 46,115 195,920 21% 83,627 215/216 CDBG 7 81 13 - 17% 13 916
225 ASSET SEIZURE 63 759 127 - 17% 127 -
229 LIGHTING AND LANDSCAPE 8,934 224,538 15,956 12,293 28,248 13% 14,759 230 COMMUNITY FACILITIES DISTRICT 2,182 39,852 4,962 - 4,962 12% 3,661 232 ENVIRONMENT PROGRAMS 29,838 525,533 76,698 9,000 85,698 16% 61,670 234 MOBILE HOME PARK 73 881 147 - 17% 147 74
236 HOUSING MITIGATION 62,751 1,890,588 127,547 147,203 274,750 15% 95,630 237 BEGIN 35,806 9,673 36,612 36,612 - 378% -
240 EMPLOYEE ASSISTANCE 3,597 20,919 3,673 - 3,673 18% 172 246 COUNTYWIDE SOLID WASTE PROGRAM 55,726 1,842,223 164,075 1,154,000 1,318,075 72% 85,416 255 HOUSING SUCCESSOR AGENCY 90,693 1,143,490 239,135 412,500 651,635 57% 208,338 260 PUBLIC ART 533 17,000 533 - 3% 533 3,750
TOTAL SPECIAL REVENUE FUNDS 759,602 13,795,273 1,721,988 2,169,138 3,891,126 28% 1,319,292
CAPITAL PROJECT FUNDS
301 PARK DEVELOPMENT 15,924 2,610,959 26,726 613,729 640,455 25% 208,414 302 PARK MAINTENANCE 54,342 650,000 109,383 109,383 - 17% 109,623 303 LOCAL DRAINAGE 2,672 8,221,231 5,343 211,561 216,905 3% 5,008 304 LOCAL DRAIN. NON-AB1600 244 181,113 488 19,889 20,377 11% 480 306 AGRICULTURE & OPEN SPACE PRESERVATIO 275,854 10,488 20,976 - 20,976 8% 4,498 308 STREET CIP 1,772,415 5,084,404 1,780,991 2,954,716 4,735,707 93% 31,997 309 TRAFFIC IMPACT 791,895 9,301,872 802,691 5,088,616 5,891,307 63% 1,785,626 315 PUBLIC SAFETY FACILITIES IMPACT 56,766 9,956,026 78,564 619,963 698,526 7% 39,196 346 PUBLIC FAC.NON AB1600 371 2,404,515 741 6,066 6,808 0% 36,038 347 PUBLIC FACILITIES IMPACT 2,429 279,154 4,859 - 4,859 2% 4,554 348 LIBRARY IMPACT 18,576 222,916 37,153 - 37,153 17% 36,118 350 UNDERGROUNDING 95 1,056,441 190 - 190 0% 190
355 SCHOOL PEDESTRIAN & TRAFFIC SAFETY 1,697 443,838 3,395 1,350 4,745 1% 422,633 360 COMM/REC CENTER IMPACT 2,289 1,466,276 3,581 1,061,050 1,064,631 73% 2,238 375 QUIMBY FEE 62,975 1,434,865 62,975 3,000 65,975 5% - TOTAL CAPITAL PROJECTS FUNDS 2,793,177 43,589,465 2,938,056 10,579,940 13,517,997 31% 2,686,613
DEBT SERVICE FUNDS
420 CIVIC CENTER DEBT 262 292,184 524 - 524 0% 1,772
441 POLICE FACILITY BOND DEBT 347 387,490 694 - 694 0% 676 TOTAL DEBT SERVICE FUNDS 609 679,674 1,219 - 1,219 0% 2,448
City of Morgan Hill
Year to Date Expenses - Fiscal Year 2022-23
For the Month Ended Aug 31, 2022
17% of Year Complete
CURRENT
FUND MONTH PERCENT OF
NO. FUND/ACTIVITY ACTUAL AMENDED YTD OUTSTANDING TOTAL TOTAL TO PRIOR
EXPENSES BUDGET EXPENSES ENCUMBRANCE ALLOCATED BUDGET YTD
ENTERPRISE FUNDS
SEWER
640 SEWER OPERATIONS 873,776 16,300,411 1,801,455 144,019 1,945,474 12% 2,185,603 641 SEWER CAPITAL EXPANSION 1 23,292,409 ,183,369 2,366,318 1,003,435 3,369,753 14% 54,344 642 SEWER RATE STABILIZATION 151 1,818 303 - 303 17% 190 643 SEWER-CAPITAL PROJECTS 10,539 23,494,295 34,926 1,206,747 5 1,241,673 % 382,015 TOTAL SEWER FUND(S) 2,067,836 63,088,933 4,203,002 2,354,201 6,557,203 10% 2,622,152 WATER
Water Operations 944,040 16,045,940 1,807,870 882,674 2,690,543 17% 1,801,980 Utility Billing 63,993 1,122,979 132,465 132,465 - 12% 138,468 Water Conservation 12,378 439,985 27,472 42,896 70,368 16% 13,760 650 WATER OPERATIONS 1,020,412 17,608,904 1,967,806 925,570 2,893,376 16% 1,954,208 651 WATER CAPITAL EXPANSION 60,883 893,125 118,626 30,412 149,039 17% 121,994 652 WATER RATE STABILIZATION 113 1,362 227 - 17% 227 62 653 WATER-CAPITAL PROJECTS 18,118 5,617,611 19,330 275,844 5 295,174 % 4,064 TOTAL WATER FUND(S) 1,099,527 24,121,001 2,105,990 1,231,826 3,337,815 14% 2,080,328 TOTAL ENTERPRISE FUNDS 3,167,363 87,209,934 6,308,992 3,586,026 9,895,018 11% 4,702,479
INTERNAL SERVICE FUNDS
730 INFORMATION SYSTEMS 106,087 2,518,930 279,102 69,140 348,242 14% 264,317 740 BUILDING MAINTENANCE 104,458 1,668,218 186,684 41,753 228,438 14% 152,468 741 BUILDING REPLACEMENT 51,577 1,611,451 62,996 25,823 88,819 6% - 745 CIP ADMINISTRATION 132,625 1,982,153 305,798 17,213 323,010 16% 254,432 760 UNEMPLOYMENT - 15,000 - - n/a - -
770 WORKERS COMPENSATION 490,712 1,106,358 487,955 487,955 - 44% 503,741 790 EQUIPMENT REPLACEMENT - 1,055,964 165,549 340,357 505,905 48% 63,236 791 EMPLOYEE BENEFITS FUND 63,822 700,000 147,812 147,812 - 21% 28,355 795 GEN. LIABILITY INSURANCE 43,360 1,893,436 1,577,006 4,650 1,581,656 84% 1,440,716 TOTAL INTERNAL SERVICE FUNDS 992,641 12,551,510 3,212,901 498,936 3,711,837 30% 2,707,266 REPORT TOTAL $ 11,801,156 $ 212,021,070 $ 22,733,037 $ 20,470,619 $ 43,203,656 20% 18,089,387 $
City of Morgan Hill
Fund Activity Summary - Fiscal Year 2022-23
For The Month Ended August 31, 2022
17% of Year Complete
Un-audited Year to-Date
Fund Fund Balance YTD % of YTD % of Deficit or
No. Fund 06-30-22 Actual Budget Actual Budget Carryover Reserved1 Unreserved 010 GENERAL FUND 30,942,217 $ 2, $ 652,221 5% 8, $ 549,880 16% (5, $ 897,659) $ 3,636,579 $ 21,407,979TOTAL GENERAL FUND $ 30,942,217 $ 2,652,221 5% $ 8,549,880 16% $ (5,897,659) $ 3,636,579 $ 21,407,979 202 STREET MAINTENANCE 219 $ 71,466 8% $ 15% 70,626 840 $ $ - $ 70,846205 PUBLIC SAFETY/SUPPL. LAW 251,048 139 0% 13% 209 (70) - 250,978 206 DEVELOPMENT SERVICES (268,523) 1,148,740 19% 901,655 15% 247,085 388,027 (409,466) 207 LONG RANGE PLANNING 1,413,536 166,718 17% 149,805 16% 16,912 46,115 1,384,333 215 / 216 CDBG 29,749 15% 36 17% 13 23 - 29,772
225 ASSET SEIZURE 129,752 7% 72 127 n/a (55) - 129,698
229 LIGHTING AND LANDSCAPE 200,211 101 0% 15,956 7% (15,855) 12,293 172,063 230 COMMUNITY FACILITIES DISTRICT 132,641 0% 72 4,962 12% (4,891) - 127,751 232 ENVIRONMENTAL PROGRAMS 256,609 89,834 16% 76,698 15% 13,135 9,000 260,744 234 MOBILE HOME PK RENT STAB. 66,501 9% 39 17% 147 (108) - 66,392 235 SENIOR HOUSING 235,851 131 7% n/a - 131 - 235,982
236 HOUSING MITIGATION 5,198,552 74,731 5% 127,547 7% (52,816) 147,203 4,998,533 237 BEGIN 458,666 38,188 1612% 36,612 378% 1,575 - 460,242238 CAL HOMES 713 45 2260% n/a - 45 759 240 EMPLOYEE ASSISTANCE 62,506 1,387 7% 3,673 18% (2,286) - 60,219 246 COUNTYWIDE SOLID WASTE 129,936 8% - 164,075 9% (164,075) 1,154,000 (1,188,139) 247 ENVIRONMENT REMEDIATION 138,984 8% 77 n/a - 77 - 139,061 255 HOUSING SUCCESSOR AGENCY 3,642,513 180,846 77% 239,135 21% (58,289) 412,500 3,171,724 260 PUBLIC ART 67,129 n/a - 533 (533) - 66,596
TOTAL SPECIAL REVENUE FUNDS $ 12,146,594 $ 1,772,620 14% $ 1,721,988 12% $ 50,632 $ 2,169,138 $ 10,028,088 301 PARK DEV. IMPACT FUND $ (806,089) $ 65,650 5% 26,726 $ 1% 38,924 $ $ 613,729 $ (1,380,894) 302 PARK MAINTENANCE 2,689,798 2,708 4% 109,383 17% (106,675) - 2,583,123 303 LOCAL DRAINAGE 12,158,760 7,110 2% 5,343 0% 1,767 211,561 11,948,965 304 LOCAL DRAINAGE/NON-AB1600 1,412,884 796 3% 488 0% 308 19,889 1,393,303 306 AGRICULTURE AND OPEN SPACE PRESERVA 19,347 591,190 383% 20,976 8% (1,629) - 589,561 308 STREET CIP 5,949,841 6% 1, 287,366 35% (1, 780,991 493,625) 2,954,716 1,501,499 309 TRAFFIC IMPACT FUND 1,022,903 30,861 1% 9% ( 802,691 771,830) 5,088,616 (4,837,542) 315 PUBLIC SAFETY FACILITIES IMPACT 3,378,984 23,437 0% 78,564 1% (55,127) 619,963 2,703,894346 PUBLIC FACILITIES NON-AB1600 3,269,232 1,674 0% 741 0% 933 6,066 3,264,098 347 PUBLIC FACILITIES IMPACT FUND 1,062,044 6,657 5% 4,859 2% 1,798 - 1,063,842348 LIBRARY IMPACT FUND 1,513,320 24,222 5% 37,153 17% (12,931) - 1,500,389 350 UNDERGROUNDING 1,687,475 935 3% 190 0% 744 - 1,688,219355 SCHOOL PEDESTRIAN/TRAFFIC SFTY (46,062) - n/a 3,395 1% (3,395) 1,350 (50,807) 360 COMM/REC CTR IMPACT FUND 1,357,330 44,016 3% 3,581 0% 40,435 1,061,050 336,715 375 QUIMBY FEE 838,575 447 0% 62,975 4% (62,528) 3,000 773,047 TOTAL CAPITAL PROJECT FUNDS $ 36,080,183 $ 515,226 2% $ 2,938,056 7% $ (2,422,830) $ 10,579,940 $ 23,077,413 420 CIVIC CENTER DEBT $ 173,278 $ 48,807 17% $ 524 0% 48,283 $ $ 1 $ 221,560 441 POLICE FACILITY BOND DEBT 166,908 64,692 17% 694 0% 63,998 2 230,904TOTAL DEBT SERVICE FUNDS $ 340,186 $ 113,499 17% $ 1,219 0% $ 112,280 $ 3 $ 452,464 Revenues Expenses Ending Fund Balance
City of Morgan Hill
Fund Activity Summary - Fiscal Year 2022-23
For The Month Ended August 31, 2022
17% of Year Complete
Un-audited Year to-Date
Fund Fund Balance YTD % of YTD % of Deficit or
No. Fund 06-30-22 Actual Budget Actual Budget Carryover Reserved1 Unreserved Revenues Expenses Ending Fund Balance
640 SEWER OPERATIONS $ 3,794,876 $ 1,279,728 9% 1, $ 801,455 11% ( $ 521,727) 144,019 3,129,130 641 SEWER IMPACT FUND* 22,538,806 2,431,146 14% 2,366,318 10% 64,828 1,003,435 21,600,199 642 SEWER RATE STABILIZATION 2,856,080 9,917 20% 17% 303 9,614 - 2,865,694 643 SEWER-CAPITAL PROJECTS 22,748,877 1,091,768 16% 34,926 0% 1,056,841 1,206,747 22,598,971 650 WATER OPERATIONS 4,164,772 1,799,481 10% 1,967,806 11% (168,325) 925,570 3,070,877 651 WATER IMPACT FUND* 2,618,339 53,045 6% 118,626 13% (65,581) 30,412 2,522,346 652 WATER RATE STABILIZATION 3,304,420 1,829 n/a 17% 227 1,602 - 3,306,022 653 WATER -CAPITAL PROJECT 11,023,794 847,181 17% 19,330 0% 827,851 275,844 11,575,802 TOTAL ENTERPRISE FUNDS $ 73,049,964 $ 7,514,096 12% $ 6,308,992 7% $ 1,205,104 $ 3,586,026 $ 70,669,041 730 INFORMATION SERVICES $ 897,341 $ 373,301 17% $ 279,102 11% 94,200 $ $ 69,140 $ 922,400 740 BUILDING MAINTENANCE (114,507) 275,958 17% 186,684 11% 89,273 41,753 (66,987) 741 BUILDING REPLACEMENT 3,896,956 136,987 16% 62,996 4% 73,991 25,823 3,945,125 745 CIP ENGINEERING 80,971 n/a - 305,798 15% (305,798) 17,213 (242,039) 760 UNEMPLOYMENT 316,480 171 7% n/a - 171 - 316,651770 WORKERS COMPENSATION 2,004,336 159,121 22% 487,955 44% (328,833) 30,000 1,645,502 790 EQUIPMENT REPLACEMENT 6,407,503 179,515 14% 165,549 16% 13,966 340,357 6,081,113 791 EMPLOYEE BENEFITS FUNDS (99,767) 134,420 17% 147,812 21% (13,392) - (113,159)795 GEN. LIABILITY INSURANCE 1,242,746 330,097 17% 1,577,006 83% (1,246,910) 4,650 (8,813) TOTAL INTERNAL SERVICE FUNDS $ 14,632,060 $ 1,589,570 14% $ 3,212,901 26% $ (1,623,331) $ 528,936 $ 12,479,793
SUMMARY BY FUND TYPE
GENERAL FUND GROUP 30,942,217 $ $ 2,652,221 5% 8, $ 549,880 16% (5, $ 897,659) $ 3,636,579 $ 21,407,979 SPECIAL REVENUE GROUP 12,146,594 1,772,620 14% 1,721,988 12% 50,632 2,169,138 10,028,088 DEBT SERVICE GROUP 340,186 113,499 17% 1,219 0% 112,280 3 452,464 CAPITAL PROJECTS GROUP 36,080,183 515,226 2% 2,938,056 7% (2,422,830) 10,579,940 23,077,413 ENTERPRISE GROUP 73,049,964 7,514,096 12% 6,308,992 7% 1,205,104 3,586,026 70,669,041 INTERNAL SERVICE GROUP 14,632,060 1,589,570 14% 3,212,901 26% (1,623,331) 528,936 12,479,793 TOTAL ALL GROUPS $ 167,191,204 $ 14,157,233 9% 22, $ 733,037 11% (8, $ 575,804) $ 20,500,622 $ 138,114,777 For Enterprise Funds: Unrestricted fund balance = Fund balance net of fixed assets and long-term liabilities. *Unreserved fund balance includes bond proceeds reserved for projects listed in bond documents. 1 Amount restricted for encumbrances, fixed asset replacement, long-term receivables, and bond reserves.
Budget Update
October 19,
2022
Overview
• Monthly Budget Update
• Staff does not recommend any budget
adjustments at this time
1
• No material change since last budget update
• Both revenues and expenditures are
currently tracking budget
General Fund
2
• Both revenues and expenditures are
tracking budget
Development Services
3
• Water consumption - approximately 17%
less compared to prior 3-year average
• 15% water revenue stabilization rate was
implemented
• Sewer operations revenue is tracking budget
Enterprise Funds
4
Updated General Fund Forecast
5 56%
52%
47%
39%
33%
27%
21%
0%
10%
20%
30%
40%
50%
60%
Un-audited Adopted Adopted Forecast Forecast Forecast Forecast 21-22 22-23 23-24 24-25 25-26 26-27 27-28
Fund Balance Minimum Level 15% of Revenues Fund Balance Goal 25% of Revenues GF Forecast at August 17, 2022
Questions?
6
From: Christina Turner
To: Michelle Bigelow; Angie Gonzalez
Subject: Wednesday, September 28, 2022, City Council Meeting Questions Supplement for Item 15 - RECEIVE MONTHLY BUDGET UPDATE AND AUGUST 2022 FINANCIAL AND
INVESTMENT REPORTS
Date: Wednesday, September 28, 2022
Question: how is voices lease helping our facilities bottom line? Response: Voices initial payment was not collected until September, so no impact in current fiscal analysis. Voices lease will help our facilities bottom line marginally as rental revenue of about $200,000 are already booked for this year, partially offset by increased staffing costs.
4 CITY COUNCIL STAFF REPORT
MEETING DATE: October 19, 2022
PREPARED BY:
Cynthia Hasson, Assistant City Attorney
APPROVED BY: City Manager
INTRODUCE AN ORDINANCE TO AMEND THE TEXT OF TITLE 14
RELATED TO INCLUSIONARY HOUSING AND TITLE 18 RELATED TO
THE DENSITY BONUS LAW
RECOMMENDATION(S)
1. Open/close the continued public hearing;
2. Waive the first and second reading of the Ordinance; and
3. Introduce the Ordinance as recommended by staff and the Planning Commission.
COUNCIL PRIORITIES, GOALS & STRATEGIES
2022-2023 Strategic Priorities
Affordable Housing and Homelessness
Guiding Documents
Morgan Hill 2035 General Plan
REPORT NARRATIVE:
Inclusionary Housing Ordinance
The City of Morgan Hill's Inclusionary Housing Ordinance (IHO), enacted in 2018 and amended in 2019 and 2020, is codified at Chapter 14.04 in Title 14 (Housing) of the City's Municipal Code. The IHO requires that specified percentages of residential units, typically in market-rate projects, be restricted as to affordability as described below.
AB 1763 significantly amended the State density bonus law (Government Code Section 65915) in 2019 effective January 1, 2020, requiring the City to award developer density bonuses, concessions and incentives, and waivers. Projects that receive the benefits of the density bonus provisions are required to restrict units for continuing affordability as described below.
Since that time, the City has received several applications for 100 percent affordable housing projects, all of which sought the benefits of the density bonus law. For rental
4 projects, density bonus law requires affordability restrictions for 55 years for all units excluding the managers' units, and for-sale units are required to be restricted for 45 years. Meanwhile, the City's IHO requires that only 10 or 15 percent of units be deed restricted through an Inclusionary Housing Agreement, resulting in two separate agreements with different provisions and applicability being recorded on the same property.
The proposed ordinance will reduce conflicts between state law and other requirements by clarifying that the IHO does not apply to 100 percent affordable rental residential developments that are developed in accordance with, and subject to, a recorded governmental agency deed restriction or regulatory agreement that imposes rent and household income eligibility restrictions on all residential units in the Residential Development, with the exception of managers’ units. To be exempt from the IHO, it is required that the deed restriction or regulatory agreement be recorded against the property, must be binding on successors in interest for at least the same duration as would otherwise be required pursuant to this Chapter 14.04 (55 years), and must be executed by and between the property owner and any of the following entities and agencies: the City of Morgan Hill, the County of Santa Clara, the California Tax Credit Allocation Committee, the issuer of tax-exempt bonds used to finance the Residential Development, the California Department of Housing and Community Development or any other State of California agency, and the U.S. Department of Housing and Urban Development or any other federal agency.
Additionally, the ordinance is silent as to subordination, which means that on occasion the affordability restrictions could be subordinated to later loans. Language is proposed to be added to support the ongoing affordability of the deed-restricted units. The proposed language establishes that the affordability restrictions are senior in priority to any private liens or encumbrances. There is an exception if the City Manager determines that subordination is necessary to finance the affordable units. The primary intent is to prevent the loss of affordable units in the event of foreclosure.
Density Bonus Ordinance
Government Code Section 65915 requires that the City adopt an ordinance specifying how compliance with the density bonus law will be implemented. The City of Morgan Hill Zoning Code (Title 18) formerly included an Affordable Housing chapter (Chapter 18.48) that included density bonus provisions and contained some overlap with Title 14 Housing. With the changes in the law due to AB 1763 and the revisions to the City's IHO in December 2021, the intent was to revise the section, but it was inadvertently removed from title 18 without being added to Title 14. Chapter 18.48, as enacted by Ordinance number 2277 in 2018, required that the City Council grant the density bonus and one or more concessions or incentives. State law has made it increasingly difficult to deny density bonuses, concessions or incentives, or waivers or reductions in development standards for housing developments that contain the requisite minimum number of affordable units in a project. These may only be denied based on the findings of a specific adverse impact, as defined, upon health or safety, and for which there is no feasible method to satisfactorily mitigate or avoid the specific adverse impact. California
4 Government Code Section 65589.5(d)(2) defines a “specific, adverse impact” as a "significant, quantifiable, direct, and unavoidable impact, based on objective, identified written public health or safety standards, policies, or conditions as they existed on the date the application was deemed complete."
Additionally, other changes in state law restrict the City to no more than five meetings or hearings for any housing development project. Following the former process required the City to use one of the five allowed meetings to grant a density bonus and other incentives that are mandated by State law.The draft ordinance proposes the density bonus ordinance be reinstated in a revised form in Chapter 18.48 of the Zoning Code.
The draft ordinance provides for granting a density bonus, concessions incentives, and waivers or reduction of development standards at the administrative level by the Development Services Director. If the Development Services Director recommends findings for denial of any of the above, the Director would elevate the matter to the Planning Commission.
Findings Required for Amending the Zoning Code
Findings Pursuant to Section 18.114.060 (Findings for Approval), the City Council may approve a Zoning Code amendment only if all of the following findings are made:
1. The proposed amendment is consistent with the General Plan and any applicable Specific Plan as provided by Government Code Section 65860. The proposed text amendments will implement General Plan Goals and Policies, including those aimed at creating and preserving affordable housing in the community.
2. The proposed amendment will not be detrimental to the public interest, health, safety, convenience, or welfare of the city. The proposed text amendments will not be detrimental to the public interest, health, safety, convenience, or welfare of the City because these are intended to clarify inclusionary housing program applicability and to reduce redundancy for 100 percent affordable projects, to protect against the loss of affordable units by restricting subordination, and to comply with State law density bonus requirements.
3. The proposed amendment is internally consistent with other applicable provisions of the zoning code. The proposed amendment is internally consistent with other applicable provisions of the zoning code because this ordinance clarifies existing requirements for inclusionary housing, and reinstates the density bonus provisions which were inadvertently repealed, consistent with existing provisions.
COMMUNITY ENGAGEMENT:
Inform
A 10-day public hearing notice was published for the August 23, 2022, Planning Commission meeting in the August 12, 2022 edition of the Morgan Hill Times pursuant to Government Code Sections 65090-65096. A 10-day public hearing notice was published for this meeting in the September 16, 2022, edition of the Morgan Hill Times
4 pursuant to Government Code Sections 65090-65096.
ALTERNATIVE ACTIONS:
The City Council could choose to not introduce all or part of the ordinance.
If Section 14.04.040 of the Inclusionary Housing Ordinance (IHO) is not amended, developers of 100% affordable housing projects will continue to record two agreements with differing terms and restrictions.
If Section 14.04.060 of the IHO is not amended, the City’s inclusionary requirements may be subordinated to a senior loan and the affordability restrictions may be lost if the loan is foreclosed on.
The City will be in non-compliance with State law if it fails to adopt an ordinance to reinstate the Density Bonus provisions. As an alternative to the language proposed, the Council could decide to keep the density bonus provisions at the City Council level or modify the former process to have the Planning Commission act on the density bonus provisions. This would count towards the five meeting limit in processing a project.
PRIOR CITY COUNCIL AND COMMISSION ACTIONS:
On July 25, 2018, Council adopted ordinance number 2278 creating Title 14 to the City’s Municipal Code creating the Inclusionary Housing Ordinance in Chapter 14.04.
On March 20, 2019, Council adopted ordinance number 2299 amending chapter 14.04 to allow for payment of in-lieu fees.
On December 15, 2021, Council adopted ordinance number 2326 amending Title 14.
The Planning Commission considered this ordinance at a public hearing on August 23, 2022 at which they unanimously recommended approval. Two commissioners expressed concern regarding transparency with the changes to the Density Bonus Chapter allowing for review at the administrative level. Additionally, one commissioner expressed concern that decisions to subordinate loans should be made by City Council; however, it was explained that the timing of processing loans does not allow for City Council review. (weblink)
FISCAL AND RESOURCE IMPACT:
There is no fiscal impact resulting from introducing this ordinance or implementing its provisions.
CEQA (California Environmental Quality Act):
This ordinance is exempt from environmental review pursuant to Section 15061(b)(3) of the California Environmental Quality Act (CEQA) Guidelines, as the proposed text amendments to the Morgan Hill Zoning Code is not a project with potential for causing a significant effect on the environment, requiring California Environmental Quality Act
4 (CEQA) analysis. All future discretionary development that may be impacted by the proposed Ordinance will be subject to a project-specific CEQA analysis as part of the required planning entitlement review to determine if there are any environmental impacts.
ORDINANCE NO. , NEW SERIES
AN ORDINANCE OF THE CITY OF MORGAN HILL
AMENDING SECTION 14.04.040 (GENERAL
REQUIREMENTS) AND SECTION 14.040.060
(CONTINUED AFFORDABILITY AND CITY REVIEW OF
OCCUPANCY) OF CHAPTER 14.04 (INCLUSIONARY
HOUSING) OF TITLE 14 (HOUSING) TO CLARIFY
INCLUSIONARY HOUSING REGULATIONS AND
ENACTING CHAPTER 18.48 (DENSITY BONUS) OF
TITLE 18 (ZONING) OF THE MUNICIPAL CODE OF THE
CITY OF MORGAN HILL REGARDING GRANTING OF
DENSITY BONUS, INCENTIVES/CONCESSIONS AND
WAIVERS OR REDUCTION OF DEVELOPMENT
STANDARDS FOR HOUSING PROJECT THAT INCLUDE
AFFORDABLE UNITS, AS REQUIRED BY STATE LAW
(AB 1763)
THE CITY COUNCIL OF THE CITY OF MORGAN HILL DOES ORDAIN AS FOLLOWS:
Section 1. Section 14.04.040 (General Requirements) of Chapter 14.04 (Inclusionary Housing) of Title 14 (Housing) is hereby amended to read as follows (additions in underline, deletions in strikeout):
14.04.040 General requirements.
A. Percentage Requirement; In Lieu Fee.
1. Requirement. Except as provided in this paragraph A or in paragraphs B and D of this section or section 14.04.070 (Alternatives) at least fifteen percent of all units in residential projects shall be inclusionary units that shall be made available at Affordable Rents or affordable sales prices as prescribed in this section. The inclusionary units shall be approved, and construction of the inclusionary units shall be completed not later than the times prescribed in Section 14.04.050 of this chapter, unless an alternative requirement is approved pursuant to Section 14.04.070 of this chapter.
2. Fractional Number. Whenever application of the requirements of this chapter results in a fractional number of required inclusionary units, if the fraction is 0.50 or greater, construction of the next higher whole number of inclusionary Units shall be required, and where the fraction is 0.49 or less, payment of the applicable housing fee adopted by city council shall be required for the fractional unit.
3. In-Lieu Fee Election for One-Half of Required Inclusionary Units.
Developers may elect to satisfy the applicable requirements set forth in paragraphs B, C, D, and E of this section by paying an in-lieu fee for up to one-half of the number of required inclusionary units and constructing the remaining required inclusionary units. If the required number of inclusionary units results in a fractional number, the provisions of the preceding paragraph regarding payment of a fee shall apply to the fractional unit.
B. For-Sale Projects in Downtown. All new for-sale residential projects consisting of two or more dwelling units located within downtown are required to restrict ten percent of the dwelling units for sale at affordable sales prices to moderateincome households. Such dwelling units must be sold to eligible households, and shall be subject to a recorded deed restriction that will impose resale price restrictions for a period of forty-five years.
C. For-Sale Projects Outside of Downtown. All new for-sale residential projects consisting of two or more dwelling units located within the city but outside of downtown are required to restrict fifteen percent of the dwelling units for sale at affordable sales prices to moderate income households. Such dwelling units must be sold to eligible households, and shall be subject to a recorded deed restriction that will impose resale price restrictions for a period of forty-five years.
D. Rental Projects in Downtown. All new rental residential projects consisting of two or more dwelling units located within downtown are required to restrict ten percent of the dwelling units for rent at Affordable Rents and occupancy by lowincome and very low-income households. Such dwelling units must be occupied by, or if vacant, available for occupancy by eligible households, and such restrictions shall be documented in a recorded inclusionary affordable housing agreement with a term of fifty-five years. At least one-half of the required inclusionary units shall be occupied by, or if vacant, available for occupancy at Affordable Rents to very low-income households.
E. Rental Projects Outside of Downtown. All new rental residential projects consisting of two or more dwelling units located within the city but outside of downtown are required to restrict fifteen percent of the dwelling units for rent at Affordable Rents and occupancy by low- income and very low-income households. Such dwelling units must be occupied by, or if vacant, available for occupancy by eligible Households, and such restrictions shall be documented in a recorded inclusionary affordable housing agreement with a term of fifty-five years. At least one-half of the required inclusionary units shall be occupied by, or if vacant, available for occupancy at Affordable Rents to very low-income households.
F. Inclusionary Housing Development Standards, Location and Design of Inclusionary Units. Residential projects that include inclusionary units shall conform to the following development standards. These incorporate the standards formerly known as the "Below Market-Rate (BMR) Program
Development Standards" adopted by the City Council on September 26, 2018, as such may be amended from time to time.
1. All inclusionary units shall be geographically and proportionally dispersed throughout the residential project. In residential projects that will consist of more than one building, the inclusionary units shall be dispersed among all of the buildings that comprise the development. In residential projects that will consist of more than one product type, the inclusionary units shall be dispersed among the product types, proportionate in number among each of the product types that comprise the development.
2. In for-sale projects, the lot size for the inclusionary units shall be at least the same size as the smallest lot for market-rate units in the residential project.
3. The average bedroom and bathroom count in the inclusionary units shall be the same as the average bedroom and bathroom count in the marketrate units in the residential project.
4. The exterior trim, entry door hardware, and exterior finishes for the inclusionary units shall be of the same standard as the market-rate units in the residential project. There shall not be significant identifiable differences between inclusionary units and the market-rate units that are visible from the exterior of the dwelling units.
5. The interior finishes, equipment, fixtures, and appliances for the inclusionary units shall conform to the following minimum interior standard finishes:
a. All closets shall have doors;
b. Interior doors to be raised panel type or same as market-rate; c. Door hardware to be brass finish or same as market-rate; d. Appliances shall be major brand name (if applicable); e. Microwave hood is required to be vented to the exterior. When applicable exhaust vent shall be installed over the range; f. Units shall be roughed in for AC including electrical and line set; g. Basic alarm system to secure all accessible openings to the home; h. Electric garage door opener (if applicable).
6. The size, design, and distribution of model types for the inclusionary units shall be comparable and proportionate in number to the size, design, and distribution of each of the model types for the market-rate units in the residential project.
7. Occupants of inclusionary units shall be provided the same access to project amenities, recreational facilities, and common areas as occupants of market-rate units.
G. For-sale projects. The inclusionary units that are constructed in for-sale projects shall be sold for owner-occupancy at an affordable sales price to moderateincome households that qualify as eligible households. Accessory Dwelling Units (ADU's) constructed within for-sale projects will not be counted toward satisfaction of the requirement to construct inclusionary units.
H. Rental projects. The inclusionary units that are constructed in rental projects shall be occupied by, or if vacant, available for occupancy at Affordable Rents to lowand very low-income households. At least one-half of the required inclusionary units in rental projects, shall be occupied, or if vacant, available for occupancy at Affordable Rents to very low-income households.
I. Exceptions. The affordability levels required for a residential project may be modified by written agreement between the city and the applicant upon a finding that such modification is necessary to effectively achieve the City's RHNA goals in the then-current housing element cycle.
J. This Chapter shall not apply to rental Residential Developments that are developed in accordance with, and subject to, a recorded governmental agency deed restriction or regulatory agreement that imposes rent and household income eligibility restrictions on all residential units in the Residential Development with the exception of managers’ units. Such deed restriction or regulatory agreement must be recorded against the property, must be binding on successors in interest for at least the same duration as would otherwise be required pursuant to this Chapter, and must be executed by and between the property owner and any of the following entities and agencies: the City of Morgan Hill, the County of Santa Clara, the California Tax Credit Allocation Committee, the issuer of tax-exempt bonds used to finance the Residential Development, the California Department of Housing and Community Development or any other State of California agency, and the U.S. Department of Housing and Urban Development or any other federal agency.
Section 2. Section 14.04.060 (Continued affordability and city review of occupancy) of Chapter 14.04 (Inclusionary Housing) of Title 14 (Housing) is hereby amended to read as follows (additions in underline, deletions in strikeout):
14.04.060 Continued affordability and city review of occupancy.
A. Term of affordability—For-sale projects. A resale restriction, covenant, deed of trust and/or other documents in the form prepared by the city attorney, shall be recorded against each inclusionary unit upon the sale of each for-sale unit and shall be senior in priority to any private liens or encumbrances except as provided below, and shall be enforceable by the City against the applicant or the applicant's successors-in-interest to the property for the full affordability term.
These documents shall have an initial term of forty-five years, and shall be renewed upon each change of title to the inclusionary unit. The resale restriction, or other documents required by this subsection, and any change in the form of any such documents, shall be approved by the City Manager or his or her designee prior to execution and recordation of such document. The city shall be a party to the resale restriction or other documents required by this subsection and shall have the right to enforce the covenants and restrictions contained therein. The City Manager shall have the authority to subordinate such restrictions to other liens and encumbrances if he or she determines that the financing of the affordable housing units would be infeasible without said subordination.
B. Term of affordability—Rental projects. A regulatory agreement, covenant, deed of trust, and/or other documents prepared by the city attorney, shall be recorded against each residential project that contains inclusionary units that are rental units. These documents shall have a term of fifty-five years. The regulatory agreement and other documents required by this subsection, shall run with the land, and shall not be affected by the sale of the property or units in the project, and shall be senior in priority to any private liens or encumbrances except as provided below, and shall be enforceable by the City against the applicant or the applicant's successors-in-interest to the property for the full affordability term.
The regulatory agreement and other documents required by this subsection, and any modification to such document, shall be approved by the City Manager or his or her designee and approved as to form by the city attorney, prior to execution and recordation of such document. The city shall be a party to the regulatory agreement or other documents required by this subsection and shall have the right to enforce the covenants and restrictions contained therein. The City Manager shall have the authority to subordinate such restrictions to other liens and encumbrances if he or she determines that the financing of the affordable housing units would be infeasible without said subordination.
C. Eligibility requirements. For-sale inclusionary units shall be sold only following city's approval of the affordable sales price and a determination that the purchaser is an eligible household. Such determinations shall be made by the city or its designated administrator as referenced in the Below Market-Rate (BMR) Program Administration, Chapter 14.12, Section 14.12.040, Duties of Program Administrator. If the city or its designee maintains a list of, or otherwise identifies, eligible households, initial and subsequent tenants of rental inclusionary units, and the initial and subsequent purchasers of for-sale inclusionary units shall be selected first from the list of identified households, to the maximum extent possible, in accordance with rules approved by the City Manager or his or her designee.
Section 3. Chapter 18.48 (Density Bonus) is hereby added to Title 18 (Zoning) to read as follows:
Chapter 18.48 Residential Density Bonus Provisions.
18.48.010. Purpose.
These residential density bonus provisions are intended to implement state law in accordance with applicable sections of the California Government Code Section 65915 et seq., as may be amended from time to time.
18.48.020. Application requirements.
A. Application. The applicant must identify in its application materials the number of bonus units and any incentives, concessions, waivers or reductions of development standards or parking ratios requested pursuant to Section 65915. This application shall be filed concurrently with other housing development applications.
B. Eligible Project. To be eligible for a density bonus, a proposed housing development, as defined in Government Code Section 65915(i), shall include a percentage of affordable units as described in Government Code Section 65915(b)(1). The housing development shall comply with Government Code Section 65915(c) and Chapter 14.04 of the Morgan Hill Municipal Code to assure the continued affordability of the units.
C. Documentation. An applicant shall provide to the City reasonable documentation as described in the development application to establish eligibility for a requested density bonus, incentives or concessions, waivers or reductions of development standards and parking ratios.
18.48.030. Density Bonus.
For eligible projects, consistent with the requirements of this chapter and Government Code Section 65915, the Development Services Director shall grant an increase in the number of dwelling units permitted in the proposed project. The amount of density bonus is based on the number, type, and degree of affordable units as specified in Government Code Section 65915(f), (g), and (h).
18.48.040. Concessions or Incentives.
An applicant may request one or more concessions or incentives, as defined in Government Code Section 65915(k), from the City as provided in Government Code Section 65915(d). The Development Services Director shall grant the requested concessions or incentives unless he or she makes one or more findings described in Government Code Section 65915(d)(1).
18.48.050. Waiver or Reduction of Development Standards.
An applicant may request waivers or reductions of development standards that will have the effect of physically precluding the construction of a development meeting the criteria
of subdivision 65915(b) at the densities or with the concessions or incentives permitted pursuant to Government Code Section 65915(e). The Development Services Director shall grant the requested waiver or reduction unless he or she makes a finding that the waiver or reduction would have a specific adverse impact as described in Government Code Section 65915(e)(1).
18.48.060. Parking Reductions.
An applicant may request a reduction in parking ratios as provided in Government Code Section 65915(p). The Development Services Director shall grant the requested waiver or reduction in parking ratios as described in Government Code Section 65915(p).
18.48.070. Review Authority.
A. The Development Services Director shall review and act on all density bonus, incentive/concession, waivers or reductions of development standards, and reduction in parking ratios requests.
B. If the Development Services Director recommends findings for denial for any request made pursuant to sections above for any reason, including denial based on the findings of a specific, adverse impact, as defined in Section 65589.5(d)(2), upon health or safety, and for which there is no feasible method to satisfactorily mitigate or avoid the specific adverse impact, the Development Services Director shall elevate the request to the Planning Commission for review and final decision.
18.48.080. Public notice and hearing.
Public notice of a pending action on a density bonus application shall be provided in compliance with Section 18.104.100 (Notice of Pending Action). The Development Services Director shall hold a noticed public hearing for a density bonus application only upon receiving a written request for a public hearing.
18.48.090. Affordability restriction.
Every project that receives a density bonus, incentive, concession, or waiver or reduction of development standards, must comply with Title 14 of the Morgan Hill Municipal Code and Government Code Section 65915, including but not limited to recording an affordability restriction.
Section 4. Severability. Should any provision of this ordinance be deemed unconstitutional or unenforceable by a court of competent jurisdiction, such provision shall be severed from the ordinance, and such severance shall not affect the remainder of the ordinance.
Section 5. Effective Date; Posting. This Ordinance shall take effect thirty days after the date of its passage and adoption. The City Clerk is hereby directed to publish this Ordinance or a summary thereof pursuant to Government Code Section 36933.
This ordinance was introduced at a meeting of the City Council held on the _____ day of _____, 20__, and adopted at a meeting held on the _____ day of ________, 20__, and said ordinance was duly passed and adopted in accordance with law by the following vote:
AYES: COUNCIL MEMBERS:
NOES: COUNCIL MEMBERS:
ABSTAIN: COUNCIL MEMBERS:
ABSENT: COUNCIL MEMBERS:
ATTEST: APPROVED:
______________________________ _______________________________ MICHELLE BIGELOW, City Clerk RICHARD CONSTANTINE, Mayor
CERTIFICATE OF THE CITY CLERK
I, MICHELLE BIGELOW, CITY CLERK OF THE CITY OF MORGAN HILL, CALIFORNIA, do hereby certify that the foregoing is a true and correct copy of Ordinance No. , New Series, adopted by the City Council of the City of Morgan Hill, California at their regular meeting held on the ____ day of ________, 2022.
WITNESS MY HAND AND THE SEAL OF THE CITY OF MORGAN HILL.
DATE: _______________________ _____________________________ MICHELLE BIGELOW, City Clerk
Inclusionary Housing
and Density Bonus
Ordinance
Section 14.04.040.D
Downtown Rental Projects
• Requires 10% of dwelling units to be restricted
pursuant to a recorded inclusionary housing
agreement
• Term is 55 years
Section 14.04.040.E
Rental Projects Outside of Downtown
• Requires 15% of dwelling units to be restricted
pursuant to a recorded inclusionary housing
agreement
• Term is 55 years
MHMC Section 14.04.040
1
• If project is 100% affordable
rental units, all units should
be subject to a deed
restriction, but currently only
10 to 15% are restricted by the
inclusionary housing
agreement
• 100% affordable projects are
required to record a second
agreement restricting units'
affordability
Change to Section 14.04.040 to
Exempt 100% Affordable Projects
2
oProposed language
exempts 100%
affordable units from the
inclusionary housing
agreement requirement
oProjects will instead be
subject to a recorded
governmental agency
deed restriction or
regulatory agreement
Reduce Redundancy
3
Potential of losing inclusionary
units due to foreclosure
• Proposed language provides
that City recorded restrictions
are senior in priority to any
private liens or encumbrances.
• Exception if the City Manager
determines that subordination
is required for financing of
affordable projects.
Add Seniority Language to
Section 14.04.060
4
• Government Code
Section 65915 requires
the City to implement
density bonus
provisions in State law
through adoption of an
ordinance
Chapter 18.48 Density Bonus
5
When an applicant agrees to
include a specified
percentage of affordable
housing in a development,
City is required to grant:
• a density bonus,
• incentives or
concessions,
• waivers or reductions of
development standards
and parking ratios
City is Required to Grant
6
• Due to the mandatory
nature of the density
bonus law, the new
language provides for
approval at the staff
level by the
Development Services
Director
Approval by Director
7
If denial is recommended,
the request will be brought
to the Planning
Commission
If denial is recommended
8
This reduces the number
of meetings that count
toward the five maximum
imposed by state law
Maximum of Five Meetings
9
A.1. The proposed amendment is consistent with the General Plan and any applicable specific plan as provided by Government Code Section 65860.
The proposed text amendments will implement General Plan Goals and Policies including those aimed at preserving affordable housing in the community.
A.2. The proposed amendments will not be detrimental to the public interest, health, safety, convenience, or welfare of the City.
The proposed text amendments are intended to clarify inclusionary housing program applicability and to reduce redundancy for 100 percent affordable projects, to protect against the loss of affordable units by restricting subordination, and to comply with State law density bonus requirements.
B. The proposed amendment is internally consistent with other applicable provisions of the zoning code.
This ordinance clarifies existing requirements for inclusionary housing, and reinstates the density bonus provisions which were inadvertently repealed, consistent with existing provisions.
Section 18.114.060 Findings
10
11
From: Christina Turner
To: Michelle Bigelow; Angie Gonzalez
Subject: Wednesday, September 28, 2022, City Council Meeting Questions Supplement for Item 13 - INTRODUCE AN ORDINANCE TO AMEND THE TEXT OF TITLE 14 RELATED TO INCLUSIONARY HOUSING AND TITLE 18 RELATED TO THE DENSITY BONUS LAW Date: Monday, September 26, 2022
Staff Report: Density Bonus Ordinance:
Government Code Section 65589.5(d)(2) defines a “specific, adverse impact” as a "significant, quantifiable, direct, and unavoidable impact, based on objective, identified written public health or safety standards, policies, or conditions as they existed on the date the application was deemed complete."
Question: Can you give an example of a significant, direct and unavoidable consequence related to public health and safety standards, policies or conditions?? Response: Examples of a significant, adverse impacts include projects that do not comply with state building and fire codes, design of a road that is too narrow and violates adopted City standards to allow fire truck access to buildings to allow for rescue of people and that hinder fire suppression, and flooding impacts that are not mitigated and do not comply with adopted City standards.
From: Christina Turner
To: Michelle Bigelow; Angie Gonzalez
Subject: Wednesday, September 28, 2022, City Council Meeting Questions Supplement for Item 13 - INTRODUCE AN ORDINANCE TO AMEND THE TEXT OF TITLE 14 RELATED TO INCLUSIONARY HOUSING AND TITLE 18 RELATED TO THE DENSITY BONUS LAW Date: Wednesday, September 28, 2022
Question: will this reduce the number of affordable housing projects we see because they have to deed all units and not just some? How will this impact us?
Response: No, this will not reduce the number of affordable projects or shape the projects any differently. This report is a formality to specify how compliance with the density bonus law will be implemented, it was accidently deleted last time we updated the IHO. Additionally, we are recommending that we do not require that the IHO be imposed on 100% affordable projects because they are already beholden to much greater affordability restrictions and terms than our IHO imposes.
We do not gain anything from executing an additional IHO agreement on 100% affordable projects except unnecessary staff and legal costs.
5 CITY COUNCIL STAFF REPORT
MEETING DATE: October 19, 2022
PREPARED BY:
Matthew Mahood, Economic Development Director
APPROVED BY: City Manager
ACCEPT MORGAN HILL TOURISM BUSINESS IMPROVEMENT
DISTRICT (MHTBID) OWNERS ASSOCIATION ANNUAL REPORT (DBA
VISIT MORGAN HILL)
RECOMMENDATION(S)
Accept and file the Visit Morgan Hill Annual Report.
COUNCIL PRIORITIES, GOALS & STRATEGIES
City Council Ongoing Priorities
Maintaining and Enhancing Infrastructure
Preserving and Cultivating Public Trust
2022-2023 Strategic Priorities
Fiscal Sustainability
Economic Development
Guiding Documents
Bikeways, Trails, and Recreation Master Plan
Economic Blueprint
Morgan Hill 2035 General Plan
REPORT NARRATIVE:
Every year, Visit Morgan Hill, the Owners' Association of the Morgan Hill Tourism Business Improvement District is required to present an annual report at the end of each year of operation to the Morgan Hill City Council pursuant to Streets and Highways Code §36650. The Purpose of this staff report is to present the MGTBID's Annual Report (Attachment 1) for acceptance by the City Council.
BACKGROUND:
Tourism Business Improvement District (TBID)
On January 23, 2019, the City Council adopted a resolution establishing a Morgan Hill Tourism Business Improvement District (MHTBID). The MHTBID provides for the collection of a 1.5% assessment of gross short-term room rental revenue, separate from
5 and in addition to the City’s Transient Occupancy Tax (TOT) of 11%. The City’s 11% TOT are public funds that support the General Fund. In comparison, the 1.5% MHTBID assessments are public funds managed by a non-profit board and are used for marketing and sales promotions and sports facility improvements/programs designed to market the area as a tourism and event destination and increase room night sales at assessed lodging businesses.
The Streets and Highways Code 36650 requires the MHTBID to provide the City Council an Annual Report that articulates the following:
Any proposed changes in the boundaries of the improvement district or any benefit zones or classification of businesses within the district The improvements and activities to be provided for that fiscal year An estimate of the cost of providing the improvements and the activities for that fiscal year
The method and basis of levying the assessment in sufficient detail to allow each business owner to estimate the amount of the assessment to be levied against their business for that fiscal year
The estimated amount of any surplus or deficit revenues to be carried over from a previous fiscal year
The estimated amount of any contributions to be made from sources other than assessments levied pursuant to this part
Management District Plan
A Management District Plan (Plan) identifies the MHTBID’s boundary, budget, services, and governance. Below is a summary of the parameters of the MHTBID’s Plan:
Boundary: All lodging businesses located within the boundaries of the City of Morgan Hill.
Term: Five (5)-year assessment beginning March 1, 2019, through February 29, 2024, with an annual 30-day period of protest for termination by assessed businesses.
Budget: Annual assessment rate of 1.5% (on top of the existing TOT) of gross short-term room rental revenue producing an annual budget of approximately $410,000 (estimated pre-COVID-19).
Mission: Marketing and sales promotions as well as sports facility improvements/programs designed to market the area as a tourism and event destination and increase room night sales at assessed lodging businesses. Governance: A non-profit corporation, Visit Morgan Hill, serves as the “Owners' Association” charged with the management of funds and implementation of the MHTBID Management District Plan. An annual report is required to be provided to the City Council within 120 days of the MHTBID’s fiscal year (October 30).
The district has a five (5) year life—dated January 23, 2019, with a new District start date of March 1, 2019, and ending February 29, 2024. The assessment began on
5 March 1, 2019. The City is responsible for collecting the assessment on a monthly basis from each lodging business located in the District boundaries. The City forwards the assessments to the Owners' Association, known as Visit Morgan Hill (VMH), a nonprofit corporation in charge of managing District programs as provided in the Management District Plan. The City gets paid a fee equal to two percent (2%) of the amount of assessment collected to cover its collection and administration costs.
Owners’ Association Makeup (Visit Morgan Hill Board of Directors):
The Owners' Association, VMH, is a private entity separate from the City of Morgan Hill.
The make-up of the VMH Board of Directors includes up to four (4) but not less than (3) lodging representatives, two (2) City of Morgan Hill representatives, and up to three (3) but not less than (1) community representatives within the areas associated with wineries, sports recreation, and the community at large with interest in tourism.
Currently, the Assistant City Manager serves on the VMH Board as Secretary and the Public Services Director as Treasurer.
Annual Report
The Owners' Association is required to present an annual report at the end of each year of operation to the City Council pursuant to Streets and Highways Code §36650 within one hundred-twenty (120) days of the MHTBID’s fiscal year (October 30). VMH has provided an Annual Report for the City Council’s review and acceptance (Attachment 1).
VMH’s Annual Report does not propose any changes to the boundaries, benefit zones, or classifications of businesses. A list of activities and accomplishments undertaken by the district are listed in the Annual Report, including the implementation of a Strategic Plan, Brand Marketing, and other various visitor marketing and promotions efforts.
In Fiscal Year 2021/2022, VMH’s income for July 1, 2021 – June 30, 2022, was $283,651.57. The City collects 2% of the MHTBID for management and administration.
Pre-pandemic, the MHTBID was expected to collect approximately $410,000 annually.
However, the COVID-19 restrictions and travel limitations have made a significant impact on lodging. Hotels continued to have low occupancy levels within FY 2021/2022.
VMH’s income was 47% greater year-over-year for FY 2021/2022, but still 30% less than the original estimated income of $410,000 for VMH annually.
COMMUNITY ENGAGEMENT:
Inform
The Visit Morgan Hill board of directors meets every other month and conforms with Brown Act noticing requirements. These meetings are open to the public, and meeting records are kept at visitmorganhill.org.
ALTERNATIVE ACTIONS:
No alternative action is recommended, as this is an annual report on activities which have already occurred.
PRIOR CITY COUNCIL AND COMMISSION ACTIONS:
5 On July 18, 2018, the City Council directed staff to proceed with the creation of a Morgan Hill Tourism Business Improvement District (MHTBID).
On November 7, 2018, the City Council approved the Management District Plan that identifies the MHTBID’s boundary, budget, services, and governance and directed staff to circulate the MHTBID Petition Form.
On November 28, 2018, the Council approved the Resolution of Intention that directed staff to issue MHTBID Public Notice.
On January 23, 2019, the City Council voted to establish the MHTBID and adopted per the Management Plan previously approved.
On November 4, 2020, the City Council approved VMH’s first Annual Report and approved the Resolution of Intention to amend the Management District Plan to change the reporting schedule to conform with the California Streets and Highways Code.
On October 6, 2021, the City Council accepted the 2020-21 Visit Morgan Hill Annual Report.
FISCAL AND RESOURCE IMPACT:
The City collects a 1.5% gross short-term room rental assessment rate on behalf of the MHTBID. The City retains a fee equal to two percent (2%) of the amount of assessment collected to cover its collection and administration costs. These revenues are separate from and in addition to the City’s Transient Occupancy Tax (TOT) of 11%. The TBID funds are public funds managed by a non-profit board (VMH). They are used for marketing and sales promotions and sports facility improvements/programs designed to market the area as a tourism and event destination and increase room night sales at assessed lodging businesses.
CEQA (California Environmental Quality Act):
Categorical Exemption
Pursuant to CEQA, organizational or administrative activities of governments that will not result in direct or indirect physical changes in the environment are exempt activities.
1 OCTOBER 2022
Submitted by: Visit Morgan Hill
Morgan Hill Tourism Business
Improvement District & Visit
Morgan Hill
Annual Report
July 1, 2021 – June 30, 2022
2 Annual Report
This report serves as the Annual Report from Visit Morgan Hill (VMH), responsible for the Morgan Hill Tourism Business Improvement District (MHTBID), to the Morgan Hill City Council.
MHTBID BACKGROUND
The MHTBID assessment was implemented beginning March 1, 2019 and will continue for five (5) years through February 29, 2024. The assessment collects 1.5% of hotel tax revenue for the purpose of marketing and promoting Morgan Hill as an overnight sports, recreation, and wine tourism destination.
VISIT MORGAN HILL
The Owners’ Association responsible for the MHTBID is known as the Visit Morgan Hill Board of Directors (known as the advisory body) and is made up of 1) up to four but not less than three hotel representatives, 2) up to three community members representing the wineries, sports, and community at large; and 3) two representatives from the City of Morgan Hill. VMH was formed in March 2019.
As of June 30, 2022, the Visit Morgan Hill Board members, their areas, and terms are:
Representative Industry Appointment Term (2020) Appointment Term (2021) Michael Meredith Hotel 2019-2021 2021-2023
Chris Ghione City N/A N/A
Edith Ramirez City N/A N/A
Gene Guglielmo Winery 2019-2021 2021-2023
Alexis Solis Hotels 2021-2023 2021-2023
Doug Hall Sports Recreation 2020-2022 2021-2023
David Dworkin Hotels 2020-2022 2021-2023
The initial appointment terms beginning at VMH’s formation in March 2019 are as follows:
Representative Industry Initial Term (2019)
Michael Meredith Hotel 2019-2021
Chris Ghione City N/A
Edith Ramirez City N/A
Andrew Firestone Hotel 2019-2021
Gene Guglielmo Winery 2019-2021
3 Carrie Benjamin* Sports/Recreation 2019-2021
Karen Mendes Hotels 2019-2020
Frank Leal Community 2019-2020
Bina Roy Desai Hotels 2019-2020
*formerly David Eadie
METHOD AND BASIS OF LEVYING ASSESSMENT
The annual MHTBID assessment rate is one and a one-half of percent (1.5%) of gross shortterm room rental revenue. Based on the benefit received, assessments will not be collected on: stays of more than thirty (30) consecutive days; stays by any officer or employee of a foreign government who is exempt by reason of express provision of federal law or international treaty; and stays pursuant to contracts executed prior to December 31, 2018.
The City will be responsible for collecting the assessment on a monthly basis (including any delinquencies, penalties and interest) from each lodging business located in the boundaries of the MHTBID. The MHTBID will have a five (5) year life, beginning March 1, 2019 through February 29, 2024. Pursuant to Streets and Highways Code §36670, once per year, beginning on the anniversary of MHTBID formation, there is a thirty (30) day period in which owners paying fifty percent (50%) or more of the assessment may protest and initiate a City Council hearing on MHTBID termination.
IMPROVEMENTS AND ACTIVITIES
See Appendix Item A
A summary is provided here. Please see detailed overview in Appendix Item A (pgs. 6-16). ➢ Implemented FY Budget and Annual Work Plan
➢ Conducted Required Tax, Insurance, and Administrative Filings ➢ Increased Visitor Information Resources on www.visitmorganhill.org ➢ Implemented Advertising Campaign, TV commercial & other Paid Media ➢ Generated Direct Partner Referrals (click throughs) to MH Hotels & Businesses ➢ Hosted Influencer Familiarization Tour – “A Weekend In Morgan Hill” ➢ Increased Morgan Hill’s (tourism-focused) Social Media Presence ➢ Generated Group Event Leads for Facility Rentals and Hotel Stays ➢ Installed Tourism Signage at MHOSC and Aquatic Center ➢ Partnered with Local Organization for Special Event & Buy Local Promotions
COST OF PROVIDING IMPROVEMENTS AND ACTIVITIES
See Appendix Items B & D
4 For the fiscal year July 1, 2021 – June 30, 2022, operating expenses totaled $268,116.13.
Admin & Operations – 51%
Marketing & Advertising – 42%
Business Development & Industry Relations – 7%
INCOME STATEMENT
See Appendix Item B
VMH’s income for July 1, 2021 – June 30, 2022 was $283,651.57. This amount is made up of TBID funds.
There is a 2-month processing period before VMH receives monthly TBID funds. May and June 2022 TBID collections are distributed to VMH in July and August 2022, respectively. For July 1, 2021 – June 30, 2022 the TBID income collected, but not all distributed to VMH within FY 21- 22 was $319,119.37. Of this total, $22,835.38 were late payments from TBID owed within FY 20-21.
BALANCE SHEET
See Appendix Item C
ESTIMATED AMOUNT OF SURPLUS OR DEFICIT REVENUES CARRIED OVER See Appendix Item D
A $173,091.71 balance was carried over into FY 2022-2023.
CASH SUMMARY
See Appendix Item D
TAXES WERE PREPARED WITHOUT AUDIT
Visit Morgan Hill’s 2021 Federal Return of Organization Exempt from Income Tax has been electronically filed and accepted with the Internal Revenue Service, Federal and State. No tax is payable with the filing of this return. Visit Morgan Hill’s 2021 California Exempt Organization Annual Information Return was also electronically filed. No audit conducted.
OTHER CONTRIBUTIONS
No other financial contributions to Visit Morgan Hill were made.
5 PROPOSED CHANGES
There are no proposed changes in the boundaries of the improvement district or in any benefit zones or classification of businesses within the district.
6 APPENDIX Item A: IMPROVEMENTS AND ACTIVITIES DETAIL
Below are the improvements and activities of Visit Morgan Hill July 1, 2021 – June 30, 2022.
Introduction & Strategy
Visit Morgan Hill has a multi-year Strategic Plan (completed in Aug 2020) which serves as the guiding document for the Improvements and Activities the organization implements. This strategy includes a comprehensive asset analysis of local tourism resources, opportunities/gaps, market assessments, key priorities, tactical approach, and organizational development plan. The tourism goals and priorities may be summarized as:
1. Leisure Market Development
Foundational awareness of MH for all travel market segments; builds weekend travel around culinary, farm, outdoors, and public events and elevates recognition of MH as a group travel destination for sports and private events (e.g. weddings).
2. Sports & Private Event Development
Attract group events, like tournaments and weddings, for local facility rentals and overnight stays. Other markets include small corporate groups and the tour and travel market (group tours, fly-drives, international).
3. Public Events & Product Development
Support aligned tourism product development in MH, including enhancement of existing public events and tourism-related businesses and provide tourism perspective and data in consideration of new tourism-related businesses or development.
Work Plan
Visit Morgan Hill establishes an Annual Work Plan & Budget each FY, including a marketing research & targeting report. This targeting allows for effective prioritization of limited staff and funding resources, particularly with advertising and time intensive projects. The Director reports monthly to the VMH Board and leverages research resources on an ongoing basis:
• Website & Social Media Account Data
• Newsletter Data
• Individual Campaign Performance (e.g. digital campaign, KSBW 8 campaign) • Local Visa Credit Card & Hotel Spending Data
• Visit California Research (Lodging Data & Forecasts, Travel Spending & Tax Data) • Local MHTBID Data
• Local Event Venue Survey
7 The Work Plan is structured by 4 key disciplines: 1) Administrative & Operational, 2) Marketing & Communications, 3) Business Development (AKA Sales), and 4) Partnership & Industry Relations.
Performance Indicators
Current statistics indicate that over 90% of travelers do research online, and 82% will end up making their booking online as well. Visit Morgan Hill’s role is to cast a wider “net” than individual businesses can alone to attract overnight visitors—by creating awareness of the Morgan Hill travel experience, providing useful planning information and paths to booking, and ultimately motivating the purchase of a hotel stay and goods/services/experiences in Morgan Hill. Visit Morgan Hill does its best within its resources to measure benefit to local hotels and businesses. Purchase transactions are not handled by VMH, so it is important for hotel and business partners to monitor booking/revenue figures and customer origin, and to work with VMH to set up mechanisms for reporting & cross referencing, where possible.
The success of the TBID and the Activities and Improvements provided by VMH may be informed by a) higher-level market indicators and b) more tactical performance metrics:
Market Indicators show the health of the tourism industry but are often influenced by greater economic factors and market fluctuations, outside of VMH’s work. Indicators may include:
local, regional, and state hotel revenue figures such as local MHTBID & TOT, Occupancy and ADR, Sales Tax figures, and Travel-related spending figures (e.g. food & beverage, lodging, transportation).
Tactical performance metrics are more easily or directly attributed to VMH’s work, such as: a suite of website metrics, social media data, newsletter subscribers, advertising impressions, click through rates, digital referrals (AKA “conversions”) to businesses, leads generated and distributed to partners, room block actualization, completed physical projects, promotion performance, ticket sales referrals, etc.
The State of the Travel Industry
COVID-19 has had lasting impacts on business travel, which was a significant contributor to local hotel occupancy pre-pandemic. Conferences and sports groups saw slower recovery than leisure travel, due to the increased complexities in group travel and consolidation of events into fewer locations/occurrences. As general travel sentiment around pandemic safety began to improve in late 2021/early 2022, the emergence of significant economic factors conflated the travel industry’s struggle. Increased gas prices, airline delays & cancellations, hospitality staffing shortages, and personal finance issues slowed recovery during the first half of 2022.
Morgan Hill is starting to see growing stability in monthly lodging figures, yet along with
8 California overall, has not yet achieved pre-pandemic spending levels. We will likely see a continuation of the softened business travel market locally, with increasing shares from construction, sports events, private social events, and leisure travel (culinary, wine, agriculture, recreation, public events).
Budget Analysis
As anticipated, Visit Morgan Hill did not achieve the annual budget estimated in the District Management Plan of $410,000. However, internal FY income and expense projections were on target. We saw fiscal YOY income growth of about 47%, but still fell 30% short of $410,000.
FY 19-20 Income - $366,758.96
FY 20-21 Income - $167,181.48
FY 21-22 Income - $283,651.57*
*Figures represent income distributed to VMH within the FY term, versus TBID collected for months within term.
Expanded Visitor Information Content
Visit Morgan Hill continued the development of informative and inspiring visitor content which supports Morgan Hill’s “discoverability” and website domain rank authority to travelers. This augments awareness of Morgan Hill as a travel destination and translates to local business conversions for years to come. Search engines favor websites that continually add fresh content and have well-performing SEO—meaning the user finds what they are looking for when they click. VMH’s Executive Director increased website content on visitmorganhill.org $0.00
$5,000.00
$10,000.00
$15,000.00
$20,000.00
$25,000.00
$30,000.00
$35,000.00
$40,000.00
$45,000.00
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Monthly MHTBID History
2020 2021 2022
9 with unique Blog stories (46 and growing), hundreds of Event Calendar listings, updated Location navigation pages, several categories of local business listing pages (dining, wineries, farms, parks, shopping, art & history…), and custom pages for Events, Media , Film and Tour Operator inquiries. We also added a VMH Partner FAQ page to support local businesses, including access to marketing materials and tutorials for social media and posting events.
Another addition is the Sports Facility calendar (see section on Sports Development). The website received impressive YOY growth for the FY term and 28K click throughs to MH partner businesses.
• 150,000 web visits (+852% YOY)
• 124,000 unique web visitors (+883% YOY)
• 222,000 page views (+658% YOY)
• +940% YOY VMH referrals from other websites (4,548 from 437) • 677 consumer newsletter subscribers (from 0)
• 28,200 referrals/click throughs to local MH business partner websites “Reviewing your website, I can see that Morgan Hill has a lot more to offer than most people realize.” -Laurie Armstrong, Bay Area Travel Writers
Advertising & Campaigns
Visit Morgan Hill had an integrated digital media advertising campaign running July 2021 – Nov 2022 and March – June 2022 resulting in approximately 8.3M impressions, 66.7K clicks, 11.3K local partner referrals, and 190 newsletter signups. The campaign included programmatic static and video ads on Google, Facebook, and Instagram. Targeting was based on Morgan Hill’s geographic drive markets (SF Bay, Sacramento, Central Valley) and interest-based travel “personas” (wine & dine, weekend warriors, family/multi-group, and outdoor interest). 0 10000
20000
30000
40000
50000
VMH Website Page Views
2019 2020 2021 2022
10 Interest-based targeting is the modern best practice used in destination marketing, especially when starting out with limited awareness and minimal advertising budget. The SF Bay area provided the greatest campaign traffic, while Sacramento had the highest lodging conversions.
Each of the 4 themes did well across paid search, paid social, and display ads. Additionally, 4 custom itineraries dubbed “4 Ways to Weekend” were created alongside the campaign, to provide Morgan Hill travel ideas and links in evergreen/non-ad format on the VMH website.
As economic factors caused travelers to consider shorter distance trips early 2022, VMH aired a pre-summer commercial on KSBW 8. The commercial (one :30 sec spot and four :10 sec spots) aired in the broadcast network May – June in Monterey, San Benito, Santa Cruz, and Santa Clara Counties. Connected TVs streaming commercials included the same geographic targets, plus Fresno. Fresno had the top streaming impressions, followed by Monterey Bay.
The campaign resulted in 570K impressions, of which 484K were TV and 86K were streaming.
Other advertising VMH participated in includes Visit California’s annual Road Trip Guide and ongoing Google search ad campaigns for general “explore MH” messaging and targeted event themes.
11 Communications & PR
VMH established its consumer traveler newsletter “Hot, New, & Happening,” with seasonally focused messages to inspire travel to Morgan Hill including new MH features, event “weekend” promotions, and brand pillar themes (e.g. farm season). Average newsletter open rate is 47% with a 13% click rate, both of which exceed industry averages. VMH also continued its local Tourism Community e-newsletter focused on communicating with local partners: tourism news, promotion opportunities, tourism research, and meeting information. While currently minimalist in its public relations efforts, VMH also posted 3 press releases including California Tourism Month figures, a South County Summer Travel release, and announcement of the Travel Influencer Tour held in June 2022. VMH’s membership with Bay Area Travel Writers supports distribution of press releases. VMH also began regular, proactive travel media story pitches through Visit California, resulting in several MH partner features in their What’s New in California media kit both Summer and Winter, such as recent MH restaurant openings, City of Morgan Hill Micro-transit, and a feature in the CA Wine Month event round up.
Social Media
Organic social media is just one component of VMH’s integrated content marketing strategy, but an important one. It’s a useful tool in driving visitors to our website, local hotels, and tourism businesses. Visit Morgan Hill manages several channels in-house from strategy to creation and execution. VMH captured, produced, or otherwise partnered on a collection totaling 60 short form videos for social media. Each social media platform has a slightly different strategy, so videos and posts are tailored to each. Captions, tags, music, text on screen, and more are all considered. Check out our Instagram or YouTube channels linked below to see videos. VMH’s careful community management offering value to the audience supports stable, targeted growth with low unfollow rates. Our Instagram engagement rate is above industry average at +4.55%. While video and paid ads have taken over social, VMH has created a healthy inventory of high-quality photography important for content development.
12 A lesser known “social media channel” is a newer platform called the Story Network, which is Google’s web-based answer to social media’s “stories” format, serving up content in online search. VMH has posted 20 stories via the Visit California Network, including static posts and Google’s new Video Story pilot. See a sampling of our Story gallery here. Our entire “story” collection has 155K Google Discover & Search Impressions and average 2% clickthrough rate.
VMH hosted an Influencer Familiarization Tour (FAM) in June 2022 for 12 bloggers/social media influencers showcasing a weekend of MH travel and content creation opportunities. VMH maximized the curated experience by showcasing MH partners in a “toolkit” so that influencers could tag them in their creative social media and blog content. The results were 44.3K views on direct collaboration Reels, 2K likes, and 250 comments. However, the indirect posts, stories, mentions, and blogs highlighting and tagging MH businesses are exponential.
Visit Morgan Hill also hosted a Global Ambassador for Visit California’s Influencer program, Kyle Mulinder from New Zealand. Kyle was on a Northern California road trip in partnership with Visit California, Ford Motors, and Go Pro. He featured his experiences skydiving and downtown Morgan Hill to over 60K followers on Instagram.
13 • +2405% YOY VMH website referrals from social media (15,733 from 628) • Created 40 original short videos for social accounts within FY term (65 total collection) Instagram
https://www.instagram.com/visitmorganhillca/
YouTube
https://www.youtube.com/channel/UC-FUjOJowIEZSl7Eeuoafxw/videos Facebook
https://www.facebook.com/VisitMorganHillCA/
Tik Tok
https://www.tiktok.com/@visitmorganhill
Pinterest
https://www.pinterest.com/VisitMorganHill/
Business Development for Sports & Events
Business development refers to the “sales” or lead generation effort for sports tournaments, private events like weddings, and privately organized events/festivals that rent facilities and bring groups overnight. These groups are often comparing different host locations, so VMH positions Morgan Hill as an option high in the funnel, then distributes leads directly to MH venue and facility partners. VMH also offers venue sourcing and hotel room block support to sports & event groups. Sports leads are more collaborative, so VMH meets routinely with the MHOSC and City of MH Parks & Rec/Aquatic Center to review opportunities. Visit Morgan Hill received 66 RFPs for private events this term. The leads were predominantly day-use, private event facility rental requests.
14 Notable sports tournament event leads include the Far Westerns (1000 swimmers) and Masters swim meets, which VMH supported the organizer in hotel sourcing. VMH provided custom landing pages for attendees with select hotel offers and easy access to visitor information. Around 100 room nights were directly traceable to the events, but the number is expected to be higher based on attendance. Pacific Swimming and other sports organization were a top referrer to the VMH website for the FY, originating over 1,750 site visits.
VMH attended its first travel trade show and pitch opportunity at the California Cup in Sacramento, an invitation-only tour operator event. This brought awareness of Morgan Hill to 30 international and domestic tour operators, other California destinations, and Visit California representatives. Attendance generated opportunities for direct hotel contracts for group tour and fly-drive travelers and valuable intel for positioning Morgan Hill in the tourism space. The event also generated a golf tour operator site visit to Morgan Hill. • 56 general travel info requests, event vendor interest, event calendar, etc. • 66 event/lodging leads were received. Leads included but not limited to: weddings, rehearsal dinner, milestone birthdays, baby showers, faith events, memorials, reunions, anniversaries, small meetings/retreats/trainings, seasonal pop-up attractions, endurance fitness races, pageant, soccer, cricket, film location, etc.
Sports Facility Improvements
In partnership with the City, MHOSC, and Aquatic Center, VMH created the Sports Facility Calendar resource for hotels and businesses to better staff and prepare for large events. VMH participated in the Sports Facility Master Planning process with the City. Additionally, VMH created signage for use during large meets and tournaments. A two-sided 4-foot portable sign with QR code linking to visitor information moves easily between the AC and MHOSC. VMH also installed signs at the main MHOSC kiosk entryway, including similar information and QR codes.
15 VMH Industry Partnership and Themed Promotions
Visit Morgan Hill provides a tourism industry voice locally and provided various public comments to the Morgan Hill City Council throughout the term. VMH served on the Traffic Calming & Beautification Community Work Group and facilitated hotel correspondence regarding the Hotel Incentive Policy development. VMH hosted a virtual Tourism Workshop in October 2021. VMH also attends ongoing local collaborative business support meetings and provides tourism data and perspective with the City of Morgan Hill Economic Development Department, Chamber of Commerce, Downtown Association, the Wineries of Santa Clara Valley. VMH also interacts with the Wine Auction event committee (MHCF), the Morgan Hill Historical Society, and local arts groups (LCAC & Colibri Gallery) to support promotion of events. VMH executed various levels of promotion and support around the Buy Local Campaign, including blogs highlighting partners, social media posts, inclusion in the consumer e-newsletter, and in some cases online search advertising for: a Holiday Shopping Guide, Restaurant Month Cuisine Guide, and Love Local Valentine’s Day, and more.
We also promote individual public events put on by strategic partner organizations, wineries, restaurants, Sidewalk Saturdays, Farmers Market, and the Open Space Authority on our public event calendar and weekly “Event Line Up” social media posts/stories. For major annual events with partnership cooperation (e.g. Vine to Wine, Poppy Jasper Film Fest, Freedom Fest, Wine Stroll, and Brew Crawl), VMH supports with sourcing hotel and business specials, overall weekend activity promotion, and/or direct ticket promotion via photo or video posts on social media. The approach is “Make it a Morgan Hill Weekend” E.g. Brew Crawl 2022. Most event postings have between 25-30% conversion rate (“ticket” button click) but some are as high as 40-50%. For example, Brew Crawl had 2650 page visits and a 27.6% conversion rate (click) of the “ticket” button going direct to MHDA booking for the 2021 event.
16 Print Materials
VMH created a printed brochure, including the Choose Morgan Hill brochure and map as an insert. About 1000 were distributed locally to hotels and businesses and 600 were sent to special requests generated from Visit California Road Trip ad VMH placed. VMH also created a 2-sided Visitor Information and Hotel flyer with detailed hotel info and “things to do.” These are sent directly to tournament and event organizers in business development efforts. The flyer is also available to local businesses, who may give out to customers looking for hotel room blocks or activities. This flyer and other materials are included on the Partner Marketing Materials page on the VMH website.
• 1600 rack cards/maps distributed
Conclusion
The Activities and Improvements provided by VMH in FY 21-22 augment Morgan Hill’s position as a travel destination for leisure, sports, and private events. They also increase Morgan Hill’s visibility and competitiveness in the marketplace for visitors seeking destinations with similar assets. VMH does this by creating useful consumer travel content, placing it in the right channels for the target audiences, and generating direct referrals to MH tourism businesses.
More information available by request to Krista Rupp, Executive Director of Visit Morgan Hill at [email protected]. Those interested are encouraged to subscribe to our Tourism Community Newsletter for ongoing updates. You may find Visit Morgan Hill Board Meeting Information here.
17 APPENDIX Item B: INCOME STATEMENT
Visit Morgan Hill
Income Statement
July 1, 2021 - June 30, 2022
Income
TBID $283,651.57
Total Income $283,651.57
Operating Expenses
Administrative
Salaries $126,919.23
Tax Services $750.00
Employer tax
Employee tax
Payroll service fees & wire fees $696.47
Insurance $2,981.00
Softwares, Systems (adobe, office, squarespace) $1,501.73 Dues and subscriptions data $3,500.00
Office Supplies, hardware, postage, misc $1,322.63
$137,671.06
Marketing Communications
Agency Fees & Campaign Development $98,364.00
Additional Advertising $10,662.64
Content/Materials $2,609.41
$111,636.05
Business Development & Industry
Sports & Event Development $14,655.53
Hosting Fees $1,528.08
Sponsorship $1,250.00
$17,433.61
Industry & Community Relations
Local Partnership Campaigns $361.53
Partner & Industry Development $1,013.88
$1,375.41
Total Operating
Expense $268,116.13
Net Income $15,535.44
18 APPENDIX Item C: BALANCE SHEET
Visit Morgan Hill
Balance Sheet
June 30th, 2022
Assets
Current Assets Checking $173,091.71
AR $0.00
Total Current Assets $173,091.71
Liabilities & Equity
Liabilities $0.00
Equity Balance 7.1.21 $157,556.27
Year Earnings $283,651.57
Less Op Exp $268,116.13
Net $15,535.44
Total Liabilities & Equity $173,091.71
19 APPENDIX Item D: CASH SUMMARY
Visit Morgan Hill
Cash Summary
Year Ending June 30th, 2022
Income
TBID $283,651.57
Total $283,651.57
Less Operating Expenses
Administrative & Salary $134,171.06
Dues & Subscriptions $3,500.00
Agency & Digital Campaign $98,364.00
Additional Ads & Promo Material $13,272.05
Business Development $17,433.61
Industry & Community Relations $1,375.41
Total $268,116.13
Summary
Opening Balance 7.1.21 157,556.27
Cash Movement $15,535.44
Closing Balance 6.30.22 $173,091.71
6 CITY COUNCIL STAFF REPORT
MEETING DATE: October 19, 2022
PREPARED BY:
James Sylvain, Deputy Director Utility Services
APPROVED BY: City Manager
ACCEPT 2022 PUBLIC HEALTH GOALS REPORT ON WATER
QUALITY
RECOMMENDATION(S)
1. Receive public comment; and
2. Accept and file the June 2022 Public Health Goals Report on Water Quality for the City of Morgan Hill.
COUNCIL PRIORITIES, GOALS & STRATEGIES
City Council Ongoing Priorities
Enhancing Public Safety
2022-2023 Strategic Priorities
Community Outreach, Engagement, and Messaging
Guiding Documents
Water System Master Plan
REPORT NARRATIVE:
As a water purveyor, the City must prepare a special report for the public every three years with information about water quality constituents detected in the drinking water and how they relate to State of California Public Health Goals (PHG’s). PHGs are water quality goals established by the California Office of Environmental Health Hazard Assessment (OEHHA). A PHG is the level of chemical constituents in drinking water that does not pose a significant risk to health, and they are not regulatory standards.
The OEHHA uses these constituents in health risk assessments and therefore keeping track of them is very important in assessing trends. In addition, State law requires that drinking water standards be set as close to the corresponding PHG’s as is economically and technologically feasible. In some cases, it may not be feasible to set the drinking water standard at the same level as a PHG because the technology to treat the chemicals may not be available, or the cost of treatment may be excessive. The State must consider these factors when developing a drinking water standard.
6 The PHG report is required to address those constituents that have a Maximum Contaminant Level Goal (MCLG) or PHG and an existing Maximum Contaminant Level (MCL). A complete list is found in Attachment 2 of the PHG report. The City's PHG results are from water samples taken in 2021. The samples were taken from wells and test stations located throughout the City’s distribution system. The analysis found concentrations that were equal to or greater than PHG's for lead, but concentrations were below levels that would require water treatment.
Overall,
the
drinking water provided by the City of Morgan did not contain contaminants, in violation of recognized and enforceable MCLs and met all State of California and USEPA drinking water standards. Additional costly treatment processes would be required to further reduce the levels of lead within the drinking water. The effectiveness of these treatment processes is uncertain. The health protection benefits of these further hypothetical reductions are not clear and may not be quantifiable. Therefore, no further action will be taken. This assessment is consistent with the recommendations of California Division of Drinking Water.
The complete PHG report is included as an attachment to this report.
Water Quality Parameter Sample Results Public Health Goal Lead 0.0010 mg/L 0.0002 mg/L
COMMUNITY ENGAGEMENT:
Inform
The purpose of this report is to inform consumers of any contaminant that exceeds the applicable public health goal in the City of Morgan Hill’s drinking water from 2019-2021.
ALTERNATIVE ACTIONS:
Not Applicable
PRIOR CITY COUNCIL AND COMMISSION ACTIONS:
The 2019 Public Health Goals Report was accepted by the City Council on September 18, 2019.
FISCAL AND RESOURCE IMPACT:
Preparation for this report is included in the Utilities Divisions’ work plan. There are no fiscal impacts from accepting this report.
CEQA (California Environmental Quality Act):
Not a Project
This report serves as an administrative activity that will not result in direct or indirect physical changes in the environment.
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PUBLIC HEALTH GOALS
REPORT ON WATER QUALITY
CITY OF MORGAN HILL
JUNE 2022
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CITY OF MORGAN HILL
WATER SYSTEM
PUBLIC HEALTH GOALS REPORT ON
WATER QUALITY
TABLE OF CONTENTS
SECTION 1: BACKGROUND INFORMATION
WHAT ARE PUBLIC HEALTH GOALS (PHGS)?......................................................................................... 3 REPORTING REQUIREMENTS .................................................................................................................... 3 WATER QUALITY DATA CONSIDERED...................................................................................................... 3 GUIDELINES FOLLOWED .......................................................................................................................... 4 SECTION 2: CONTAMINANTS DETECTED THAT EXCEED PHGS OR MCLGS Lead ......................................................................................................................................................... 4 SECTION 3: RECOMMENDATIONS
ATTACHMENT 1: EXCERPT FROM CALIFORNIA HEALTH & SAFETY CODE SECTION 116470 .................. 6 ATTACHMENT 2: CALIFORNIA MCLS & PHGS AND FEDERAL MCLGS .................................................. 7
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SECTION 1: BACKGROUND INFORMATION
What Are Public Health Goals (PHGS):
PHGs are water quality goals established by the California Office of Environmental Health Hazard Assessment (OEHHA) and are based solely on public health risk considerations. In setting the PHGs, OEHHA does not consider any of the practical risk-management factors which are considered by the United States Environmental Protection Agency (USEPA) and the State Water Resources Control Board (SWRCB) when setting drinking water standards. Some of these factors include Maximum Contaminant Levels (MCLs), including factors such as analytical detection capability, treatment technology available, and benefits & costs. PHGs are nonenforceable and are not required to be met by public water systems under the California Health and Safety Code. Maximum Contaminant Level Goals (MCLGs), established by USEPA, are the federal equivalent to PHGs.
Reporting Requirements:
Provisions of the California Health and Safety Code Section 116470 (see Attachment 1) specify that public water systems serving more than 10,000 service connections must prepare a special report if their water quality measurements have exceeded any PHGs. Reporting must be done every three years. The law also requires that where OEHHA has not adopted a PHG for a contaminant, the water suppliers are to use the MCLGs adopted by USEPA. The purpose of this report is to inform consumers of contaminants in City of Morgan Hill Water System’s drinking water that exceeded the PHGs or MCLGs during 2019, 2020, and 2021. Included in PHG reports are the numerical public health risk associated with;
• The Maximum Contaminant Level (MCL) and the PHG or MCLG • The category or type of risk to health that could be associated with each contaminant • The best treatment technology available that could be used to reduce the contaminant level
• Estimate of the cost to install that treatment if it is appropriate and feasible.
For general information about the quality of the water delivered by City of Morgan Hill Water System, please refer to the latest Annual Water Quality Report. The report can be found online at:
www.morganhill.ca.gov/mhccreport
Water Quality Data Considered:
The water quality data collected by City of Morgan Hill Water System between 2019 and 2021 were considered for the purpose of determining compliance with drinking water standards and PHG reporting requirements (see Attachment 2). This data was all summarized in City of Morgan Hill’s Annual Water Quality Reports, which are currently available to customers online at:
www.morganhill.ca.gov/mhccreport
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For each regulated contaminant, SWRCB establishes Detection Limits for Purposes of Reporting (DLR). DLRs are the minimum levels at which any analytical result must be reported to SWRCB. Analytical results below the DLRs cannot be quantified with any certainty. In some cases, PHGs are set below the DLRs.
Guidelines Followed:
The Association of California Water Agencies (ACWA) formed a workgroup which prepared guidelines for water utilities to use in preparing these PHG reports. ACWA guidelines were used in the preparation of this report and can be found by following the link below. 2022-ACWA-PHG-Report-Guidance_041422.pdf
SECTION 2: CONTAMINANTS DETECTED THAT EXCEED PHGS OR MCLGS Following is a discussion of the contaminants that was detected at levels above the PHG/MCLG.
Reference Attachment 2 for MCLs, DLRs, and PHGs for Regulated Drinking Water Contaminants chart.
Lead:
The MCL for lead is 0.015 milligrams per liter (mg/L) in the triennial sample group. The City of Morgan Hill Water System results show a 0.0010 mg/L sample during 2021. Although the City of Morgan Hill Water System is not over the MCL, the Public Health Goal (PHG) requires the City of Morgan Hill to report any samples over the PHG for Lead 0.0002 mg/L. Lead may be an indicator of internal corrosion of/in the household plumbing system; discharges from industrial manufacturers; or erosion of natural deposits.
The reason for Lead drinking water standard is that infants and children who drink water containing lead more than the MCL may experience delays in their physical and mental development. Children may show slight deficits in attention span and learning abilities. Adults who drink this water over many years may develop kidney problems or high blood pressure.
For customers concerned about lead and/or copper in their drinking water, below are some steps to take to reduce exposure.
Have household water tested for lead and copper.
Find out whether household pipes/fixtures contain lead or lead solder and replace if desired.
Run household water for 15‐30 seconds to help flush lead and copper from the pipes.
SECTION 3: TREATMENT FEASIBILITY AND RECOMMENDATIONS
Both the USEPA and SWRCB adopt what are known as BATs, or Best Available Technologies, which are the best-known methods of reducing contaminant levels to the MCL. Costs can be estimated for such technologies. However, since many PHGs and all MCLGs are set much lower
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than the MCL, it is not always possible or feasible to determine what treatment is needed to further reduce a constituent downward to or near the PHG or MCLG, many of which are set at zero. Estimating the costs to reduce a constituent to zero is difficult, if not impossible because it is not possible to verify by analytical means that the level has been lowered to zero. In some cases, installing treatment to try and further reduce very low levels of one constituent may have adverse effects on other aspects of water quality.
The City of Morgan Hill drinking water does not exceed MCL’s for the PHG contaminants discussed above. Consequently, Staff is recommending that no additional treatment be applied to the City drinking water system. The City will continue to coordinate with SWRCB to identify any additional measures that will improve operations and water quality in the distribution system. No further action is proposed at this time.
ATTACHMENT 1
EXERPT FROM CALIFORNIA HEALTH & SAFETY CODE SECTION 116470 (b) On or before July 1, 1998, and every three years thereafter, public water systems serving more than 10,000 service connections that detect one or more contaminants in drinking water that exceed the applicable public health goal, shall prepare a brief written report in plain language that does all the following:
(1) Identifies each contaminant detected in drinking water that exceeds the applicable public health goal.
(2) Discloses the numerical public health risk, determined by the office, associated with the maximum contaminant level for each contaminant identified in paragraph (1) and the numerical public health risk determined by the office associated with the public health goal for that contaminant.
(3) Identifies the category of risk to public health, including, but not limited to, carcinogenic, mutagenic, teratogenic, and acute toxicity associated with exposure to the contaminant in drinking water and includes a brief plainly worded description of these terms. (4) Describes the best available technology, if any is then available on a commercial basis, to remove the contaminant or reduce the concentration of the contaminant. The public water system may, solely at its own discretion, briefly describe actions that have been taken on its own, or by other entities, to prevent the introduction of the contaminant into drinking water supplies.
(5) Estimates the aggregate cost and the cost per customer of utilizing the technology described in paragraph (4), if any, to reduce the concentration of that contaminant in drinking water to a level at or below the public health goal.
(6) Briefly describes what action, if any, the local water purveyor intends to take to reduce the concentration of the contaminant in public drinking water supplies and the basis for that
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decision.
(f) Pending adoption of a public health goal by the Office of Environmental Health hazard Assessment pursuant to subdivision (c) of Section 116365, and in lieu thereof, public water systems shall use the national maximum contaminant level goal adopted by the United States Environmental Protection Agency for the corresponding contaminant for purposes of complying with the notice and hearing requirements of this section.
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ATTACHMENT 2
MCLs, DLRs, and PHGs for Regulated Drinking Water Contaminants (Units are in milligrams per liter (mg/L), unless otherwise noted.) Last Update: December 26, 2018
This table includes:
California's maximum contaminant levels
(MCLs)
Detection limits for purposes of reporting
(DLRs)
Public health goals (PHGs) from the Office of Environmental Health Hazard Assessment (OEHHA)
Also, PHGs for NDMA (which are not yet regulated) are included at the bottom of this table.
MCL DLR PHG
PHG
Exceeded?
Chemicals with MCLs in 22 CCR §64431—Inorganic Chemicals Aluminum 1 0.05 0.6 NO
Antimony 0.006 0.006 0.001 NO
Arsenic 0.010 0.002 0.000004 NO
Asbestos (MFL = million fibers per liter; for fibers >10 microns long) 7 MFL 0.2 MFL 7 MFL NO
Barium 1 0.1 2 NO
Beryllium 0.004 0.001 0.001 NO
Cadmium 0.005 0.001 0.00004 NO
Chromium, Total - OEHHA withdrew the 0.0025-mg/L PHG 0.05 0.01 withdrawn Nov. 2001 NO
Chromium, Hexavalent – 0.01-mg/L MCL & 0.01 mg/L DLR
repealed September 2017 n/a 0.001 0.00002 NO
Cyanide 0.15 0.1 0.15 NO
Fluoride 2 0.1 1 NO
Mercury (inorganic) 0.002 0.001 0.0012 NO
Nickel 0.1 0.01 0.012 NO
Nitrate (as nitrogen, N) 10 as N 0.4 45 as NO3 (=10 as
N) NO
Nitrite (as N) 1 as N 0.4 1 as N NO
Nitrate + Nitrite (as N) 10 as N -- 10 as N NO
Perchlorate 0.006 0.004 0.001 NO
Selenium 0.05 0.005 0.03 NO
Thallium 0.002 0.001 0.0001 NO
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Copper and Lead, 22 CCR §64672.3 PHG
Exceeded?
Copper 1.3 0.05 0.3 NO
Lead 0.015 0.005 0.0002 Yes
Radionuclides with MCLs in 22 CCR §64441 and §64443—Radioactivity PHG Exceeded? [units are picocuries per liter (pCi/L), unless otherwise stated; n/a = not applicable] Gross alpha particle activity - OEHHA concluded in 2003 that a PHG was not practical 15 3 none NO
Gross beta particle activity - OEHHA concluded in 2003 that a PHG was not practical
4 mrem/yr.
4 none NO
Radium-226 -- 1 0.05 NO
Radium-228 -- 1 0.019 NO
Radium-226 + Radium-228 5 -- -- NO
Strontium-90 8 2 0.35 NO
Tritium 20,000 1,000 400 NO
Uranium 20 1 0.43 NO
Chemicals with MCLs in 22 CCR §64444—Organic Chemicals PHG Exceeded? (a) Volatile Organic Chemicals (VOCs)
Benzene 0.001 0.0005 0.00015 NO
Carbon tetrachloride 0.0005 0.0005 0.0001 NO
1,2-Dichlorobenzene 0.6 0.0005 0.6 NO
1,4-Dichlorobenzene (p-DCB) 0.005 0.0005 0.006 NO
1,1-Dichloroethane (1,1-DCA) 0.005 0.0005 0.003 NO
1,2-Dichloroethane (1,2-DCA) 0.0005 0.0005 0.0004 NO
1,1-Dichloroethylene (1,1-DCE) 0.006 0.0005 0.01 NO
cis-1,2-Dichloroethylene 0.006 0.0005 0.013 NO
trans-1,2-Dichloroethylene 0.01 0.0005 0.05 NO
Dichloromethane (Methylene chloride) 0.005 0.0005 0.004 NO 1,2-Dichloropropane 0.005 0.0005 0.0005 NO
1,3-Dichloropropene 0.0005 0.0005 0.0002 NO
Ethylbenzene 0.3 0.0005 0.3 NO
Methyl tertiary butyl ether (MTBE) 0.013 0.003 0.013 NO Monochlorobenzene 0.07 0.0005 0.07 NO
Styrene 0.1 0.0005 0.0005 NO
1,1,2,2-Tetrachloroethane 0.001 0.0005 0.0001 NO
Tetrachloroethylene (PCE) 0.005 0.0005 0.00006 NO
Toluene 0.15 0.0005 0.15 NO
1,2,4-Trichlorobenzene 0.005 0.0005 0.005 NO
1,1,1-Trichloroethane (1,1,1-TCA) 0.2 0.0005 1 NO
1,1,2-Trichloroethane (1,1,2-TCA) 0.005 0.0005 0.0003 NO