Agenda packet — Murrieta City Council, July 1, 2025 (part 4 of 4)

Developer hereby provides a one (1) year warranty for the Monument Sign faces from the date the Monument Sign is ins talled and op erat ional. Developer will also transfer all manufacturer’s warranties to City.

3.3.2 Public Service Messages. As additional consideration for City’s Agreement to allow Developer to devel op the DOADs, City shall be enti tled to place public service announcements on each Message Display Center, provided however, that such public service 605

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announcements shall be limited to civic public se rvice messages, including those sponsored by private organizations as approved by the City (hereinafter “Public Service Messages”) and further provided that there is space available. The term Public Service Message shall expressly exclude any message advertising any business, company or event where such message would have a direct and tangible economic benefit to a private, for-profit company. So long as there is space available, City shall be entitled to post up to one eight (8) second Public Service Message per minute on each Message Display Center on a continuous basis. Notwithstanding the foregoing, should City not utilize its allotment of advertising space, Developer shall be entitled to lease that time for other advertising purposes. For all P ublic Service Messages, City shall be responsible for providing Developer with the advertisin g copy and artwork. De veloper shall not be responsible for producing or s ubstantially modifying any advert ising copy for a Public Service Message and shall display the Public Service Message no more than 48 hours after receipt and approval of advertising copy.

3.4 Audit Books and Financial Records. Developer shall prepare and maintain proper, accurate and complete books and financial records regarding any revenue realized pursuant to this Agreement (“Financial Records”). All Financial Records of the Developer shall be maintained in accordance with generally accepte d accounting principles. Developer shall make availab le for examination and copying such Financial Records (except for the copying of Developer’s financial ledgers and statement). Developer shall keep and maintain all such Financial Records separate and distinct from other records and accounts and shall maintain such Financial Records for at least three (3) years after acceptance by City. With prior written notice of not less than ten (10) business days, City, at its sole expense, shall have the right to audit Developer’s Gross Revenue Amount.

If the statement of Gross Revenue Amount previ ously provided to City shall be found to be inaccurate for prior years of the Term, and Developer is found to have underpaid City the Annual Fee that should have been paid to City, Developer shall promptly pay to City such sums as may be necessary to settle in full the accurate amoun t of said Annual Fee that should have been paid to City for the period or periods c overed by such inaccurate statement or statements. In addition, if said audit discloses an underpayment of greater than five percent (5%) with respect to the Gross Revenue Amount reported by Developer for the period or periods of said report(s), then Developer shall immediately pay to City its a ctual and r e asonable costs of such audit (provided that in exercising its rights, the City sh all not engage any auditor working on a contingency fee basis), plus five percent (5%) interest on the amount underp aid, but the application of such interest is limited to three (3) years before the time any underpayment should have been paid to the City.

4. Development of Project.

4.1 Applicable Regulations; Developer’s Vest ed Rights and City’s Reservation o f Discretion with Respect to Subsequent Development Approvals.

Other than as expressly set forth in this Ag reement, during the Term of this Agreement, Developer shall have the vested right to Develop the Project on and with respec t to the Sites in accordance with the terms of the Development Re gulations and this A greement and City shall not prohibit or prevent developm ent of the Sites on grounds incons istent with the Development Regulations or this Agreement. Notwithstanding the foregoing, nothing herein is intended to limit 606

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or restrict City’s discretion with respect to (i) review and approval requi rements contained in the Development Regulations, (ii) exercise of any discretionary authority City retains under the Development Regulations, (iii) the a pproval, conditional approval, or denial of any Subsequent Development Approvals that are required for Development of the Project as of the Effective Date, or (iv) any environmental approvals that may be required under CEQA or any other federal or state law or regulation in conjuncti on with any Subsequent Devel opment Approvals that may be required for the Project, and in this regard, as to future actions referred to in clauses (i)-(iv) of this sentence, City reserves its full discretion to the same extent City would have such discretion in the absence of this Agreement. Furthermore, Developer shall obtain all rights for access, construction, maintenance utilities, etc. for the Project prior to the issuance of permits by the City.

Developer has expended and will continue to expend substa ntial amounts of time an d money planning and preparing for Development of the Project. De veloper represents and City acknowledges that Developer would not make these expenditures without this Agreement, and that Developer is and will be making these expenditu res in reasonable reliance upon its vested rights to Develop the Project as set forth in this Agreement.

4.2 No Conflicting Enactments.

Except to the extent City reserves its discreti on as expressly set forth in this Agreement, during the Term o f this Agreement, City shall not apply to the Project or any of the Sites any ordinance, policy, rule, regulation, or other measure relating to Development of the Project that is enacted or becomes effective after the Effective Date to the extent it conflicts with this Agreement.

4.3 Reservations of Authority.

Notwithstanding any other provision set forth in this Agreement to the contrary, the laws, rules, regulations, and official policies set forth in this Section 4.3 shall apply to and govern the Development of the Project on and with respect to the Sites.

4.3.1 Procedural Regulations. Procedural regulations relating to hearing bodies, petitions, applications, notices, findings, records, hearings, reports, recommendations, appeals, and any other matter of procedure shall apply to the Sites, provided that such procedural regulations are adopted and applied City-wide or to all other properties similarly situated in City.

4.3.2 Processing and Permit F ees. City shall have th e right to charge and Developer shall be required to pay all applicable processing and permit fees to cover the reasonable cost to City of processing a nd reviewing applications and pl ans for any required Subsequent Development Approvals, buildi ng permits, excavati on and grading perm its, encroachment permits, and the like, for performi ng necessary studies and reports in connection therewith, and monitoring compliance with any requirements applicable to Development of the Project, all at the rates in effect at the time fees are due.

4.3.3 Consistent Future City Regulations . City ordinances, resolutions, regulations, and official polic ies governing Development which do not conflict with the Development Regulations, or with respect to such regulations that do conflict, where Developer has consented in writing to the regulations, shall apply to the Sites. 607

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4.3.4 Overriding Federal and State Laws and Regulations. Federal and state laws and regulations that override Developer’s vested ri ghts set forth in this Agreement shall apply to the Sites, together with any City ordinances, resolutions, regulations, and official policies that are necessary to enable City to comply with the p rovisions of any such overriding federal or state law s and regulations, provided that (i) Developer does not waive its right to challenge or contest the validity of any such purportedly overriding federal, st ate, or City law or regulation; and (ii) upon the discovery of any such overridin g federal, state, o r City law or regulation that prevents or precludes compliance with any prov ision of this Agreement, City or Developer shall provide to the other Party a written notice identifying the federal, state, or City la w or regulation, together with a copy of the law or regulat ion and a brief written statement of the conflict(s) between that law or regulation and the provisions of this Agr eement. Promptly thereafter City and Developer shall meet and confer in good faith in a reasonable attempt to determine whether a modification or suspension of this Agreement, in whole or in pa rt, is necessary to comply with such overriding federal, state, or City law or regulation. In such negotiations, City and Developer agree to preserve the terms of this Agreement and the rights of De veloper as derived from this Agreement to the maximum feasible extent while resolving the conflict. City agrees to cooperate with Developer at no cost to City in resolving the conflict in a ma nner which minimizes any financial impact of the conflict upon Developer. City also agrees to process in a pr ompt manner Deve loper’s proposed changes to the Project and any of the Development Regulations as may be necessary to comply with such overriding federal, state, or City law or regulation; provided, however, that the approval of such changes by City shall be subject to the discretion of City, consistent with this Agreement.

4.3.5 Uniform Building Standards. Existing and future building and building- related standards set forth in the uniform codes adopted and amended by City from time to time, including building, electrical, and fire codes, and any modifications and amendments thereof shall all apply to the Project and the Sites to the same extent that the same would apply in the absence of this Agreement.

4.3.6 Public Works Improvements. To the extent Developer constructs or installs any public improv ements, works, or facilities, the City standards in effect for such public improvements, works, or facilities at the time of City’s issuance of a permit, license, or other authorization for construction or installation of same shall apply.

5. Implementation

5.1 Developer shall maintain the S ign Stru ctures and shall main tain, repair, and improve the DOADs in accordance with the st andards of the outdoor-advertising industry.

Developer’s maintenance obligation under this Section 5.1 includes the obligation to remove any graffiti from, and make any re pairs to, the Sign Structures and the DOADs within 48 hours of notification.

5.2 Developer voluntarily covenants and agrees for itself, its successors and assigns, to prohibit advertising displayed on the Digital Display Area for adul t businesses, cabarets, strip clubs, lingerie, and cannabis products of any kind including CBD products. 608
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5.3 The technology currently being deployed for DOADs is LED (light emitting diode), but there may be alternate, preferred or superior technology available in the future. Developer is authorized to change the DOADs to any other technology that operates under the maximum brightness standards set forth in Section 5.4 of this Agreement. The City shall expedite any required approvals for technology that is superior in energy efficiency over previous generations or types.

5.4 DOAD illumination is expressly permitted when operated within these standards.

5.4.1 DOADs shall not operate at brightness levels of more than 0.3 foot candles above ambient light, as measured using a foot candle meter at a pre-set distance.

5.4.2 Distance to measure the foot candles impact shall be measured from a distance of 250 ft. for a sign with a nominal face size of 14’ x 48’.

5.4.3 Each Digital Display Area must have a light sensing device that will adjust the brightness as ambient light conditions change in accordance with the Outdoor Advertising Act.

5.4.4 DOADs shall contain static messages only, and shall not have movement, or the appearance or optical illusion of movement during the static display period, of any part of the sign structure, design, or pictorial segment of the sign, including the movement or appearance of movement. Each static message shall not include flashing lighting or the varying of light intensity.

5.4.5 No DOAD shall involve any red or blinking or intermittent light likely to be mistaken for warning or danger signals nor shall its illumination impair the vision of travelers on the adjacent freeway and/or roadways.

5.5 Th
e DOAD shall be operated with systems and monitoring to freeze the display in one static position, display a full black screen, or turn off, in the event of a malfunction.

5.6 No DOAD shall simulate or imitate any directional, warning, danger or any display likely to be mistaken for any permitted sign intended or likely to be construed as giving warning to traffic, by, for example, the use of the words “stop” or “slow down.”

5.7 No DOAD shall exceed 4050 lumens between the hours of 10PM and sunrise.

5.8 Prior to the issuance of any permits, Developer shall provide all studies and approvals necessary for the City to approve Project in compliance with the City’s obligations under the Western Riverside Multi-Species Habitat Conservation Plan.

5.9 Prior to the issuance of any permits, Developer shall provide City with copies of executed leases, recorded easements for access, utilities, maintenance, and any other documents required for the City to reasonably determine that Developer can construct and maintain the Improvements on the Sites for the Term of the Agreement in addition to any available extensions.

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6. Amendment or Cancellation of Agreement
This Agreement may be amended or canceled in whole or in part only by mutual written and executed consent of the Parties in compliance with California Government Code section 65868 or by unilateral termination by City in the event of an uncured default of Developer.

6.1 Extension.

Developer may request up to, an d upon receipt of a written re quest from Developer, City may grant two (2) five (5) year extensions that extend the Term of this Agreemen t for a total of ten (10) additional years provided that Developer has submitted its written request to extend this Development Agreement.

7. Enforcement.

Unless this Agreement is amended, canceled, modified, or suspended as authorized herein or pursuant to California Government Code section 65869.5, this Agreement shall be enforceable by either Party despite any change in any applicable general or specific plan, zoning, subdivision, or building regulation or other a pplicable ordinance or regulation adopted by City (including by City’s electorate) that purports to apply to any or all of the Sites.

8. Events of Default.

8.1 General Provisions.

In the event of any material default, breach, or violation of the terms of this Agreement (“Default”), the Party alleging a Default shall ha ve the right to deliver a written notice (each, a “Notice of Default”) to the defaulting Party. The Notice of Default shall specify the nature of the alleged Default and a reasonable mann er and sufficient period of t ime to remedy such default. If the Default relates to th e failure to timely make a moneta ry payment due hereunder and not less than thirty (30) days in the event of non-moneta ry Defaults) in which the Default must be cured (the “Cure Period”). During the Cure Period, the Party charged shall not be considered in Default for the purposes of termination of this Agreement or institution of legal proceedings. If the alleged Default is cured within the Cure Period, then the Default thereafter shall be deemed not to exist. If a non-monetary Default cannot be cured during the Cure Period with the exercise of commercially reasonable diligence, the defaulting Party must promptly commence to cure as quickly as possib le, and in no event la ter than thirty (30) days after it re ceives the Notice of Default, and thereafter diligently pursue said cure to completion.

8.2 Default by Developer.

If Developer is alleged to have committed Default and it disputes th e claimed Default, it may make a written request for an appeal hearing before the City Council within ten (10) days of receiving the Notice of Default, and a public hearing shall be scheduled at the next available City Council meeting to consider Developer’s appeal of the Notice of Default. Failure to appeal a Notice of Default to the City Council within the ten (10) day period shall waive any right to a hearing on the claimed Default. If Developer’s appeal of the Notice of Default is timely and in good faith but after a public hearing of Developer’s appeal th e City Council concludes that Developer is in 610

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Default as alleged in the Notice of Default, the accrual date for commencement of the thirty (30) day Cure Period provid ed in Sectio n 9.1 shall be extended until the City Council’s denial of Developer’s appeal is communicated to Developer.

8.3 City’s Option to Terminate Agreement.

In the event of an alleg ed Developer Defau lt, City may not terminate this Agr eement without first delivering a written Notice of Default and providing Developer with the opportunity to cure the Default within the Cure Period, as provided in Section 8.1, and complying with Section

8.2 if Developer timely appeals any Notice of Defa ult with respect to a non-monetary Default. A termination of this Agreement by City shall be valid only if good cause exists and is supported by evidence presented to the City Council at or in connection with a duly no ticed public hearing to establish the existence of a Default. The validity of any termination may be judicially challenged by Developer. Any such judicial challenge must be brought within ninety (90) calendar days of service on Developer, by first class mail, postage prepaid, of written notice of termination by City or a written notice of City’s de termination of an appeal of the Notice o f Default as provided in Section 8.2.

8.4 Default by City.

If Developer alleges a City Default and alleges that the City has not cured the Default within the Cure Period, Developer may pursu e any remedy, including any equitable remedy available to it under this Agre ement, including, without limita tion, an action for a writ of mandamus, injunctive relief, or sp ecific performan ce of City’s oblig ations set forth in this Agreement. Upon a City Default, any resulting delays in Developer’s performance hereunder shall neither be a Developer Default nor constitute grounds for te rmination or cancel lation of this Agreement by City and shall, at D eveloper’s option (and provided Devel oper delivers written notice to City within thirty (30) days of the commencement of the alleged City Default), extend the Term for a period equal to the length of the delay.

8.5 Waiver.

Failure or delay by either Party in delivering a Notice of Default shall not w aive that Party’s right to deliver a future Notice of Default of the same or any other Default.

8.6 Monetary Damages.

The Parties agree that monetary damages shall not be an available remedy for either Party for a Default hereunder by the other Party; provide d, however, that (i) nothing in this Section 8.6 is intended or shall be interpr eted to limit or restrict City’s right to recover the Annual Fees due from Developer as set forth herein ; and (ii) nothing in this Secti on 8.6 is intende d or shall be interpreted to limit or restrict the right of the prevailing Party in any Action to recover its litigation expenses, as set forth in Section 13.

8.7 No Personal Liability of City Officials, Employees, or Agents.

In any judicial proceeding, arbitration, or me diation (collectively, an “Action”) between the Parties that seeks to enforce the provisions of this Agreement or arises out of this Agreement, 611

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the prevailing Party shall recover all of its actual and reasonable costs and expenses, regardless of whether they would be recovera ble under California Code of Civil Procedure section 1033.5 or California Civil Code section 1717 in the absence of this Agreement. Th ese costs and expenses include expert witness fees, atto rneys’ fees, and costs of inves tigation and preparation before initiation of the Action. The right to recover these costs and expenses shall accrue upon initiation of the Action, regardless of whether the Action is prosecuted to a final judgment or decision. No member, official or employee of City shall be pe rsonally liable to Developer, or any successor in interest, in the event of any default or breach by City or for any amount which may become due to Developer or its successor or on any obligations under the terms of this Agreement.

9. Force Majeure.

Neither Party shall be d eemed to be in Default where failure or delay in performance of any of its obligations under this Agreement is caused, through no fau lt of the P arty whose performance is prevented or delayed, by floods, earthquakes, other acts of God, fires, wars, epidemics, riots or similar hostilities, strikes or other labor difficulties, state or federal regulations, or court actions. Except as specified above, nonperfo rmance shall not be excused because of the act or omission of a third person. I n no event shall the occurrence of an event o f force majeure operate to extend the Term of th is Agreemen t. In addition, in no event shall th e time for performance of a monetary obligation, including without limitation Developer’s obligation to pay Public Benefit Fees, be extended pursuant to this Section.

10. Indemnity Obligations of Developer.

10.1 Indemnity Arising from Acts or Omissions of Developer.

Except to the extent caused by the intentiona l misconduct or neglig ent acts, errors or omissions of City or one or more of City’s officials, employees, agents, attorneys, and contractors (collectively, the “City ’s Affiliated Parties” ), Developer shall inde mnify, defend, and hold harmless City and City’s Affiliated Parties from and against all non-P arty brought suits, claims, liabilities, losses, dama ges, penalties, obligat ions, and expenses (including but not limited to reasonable attorneys’ fees and costs) (collectively, a “Claim”) that may aris e, directly or indirectly, from the acts, omissions, or operations of De veloper or Developer’s agents, contractors, subcontractors, agents, or employees in the cour se of Development of th e Project or any other activities of Developer relating to the Sites, the Site, or pursuant to this Agreement. City shall have the right to select and retain c ounsel to defend any Claim filed ag ainst City and/or any of City’s Affiliated Parties, and Developer shall pay the reasonable cost for defense of any Claim. The indemnity provisions in this Se ction 10.1 shall commence on the Agreement Date, regardless of whether the Effective Date occurs, and shall survive the Termination Date.

10.2 Third Party Litigation.

In addition to its indemnity obligations set forth in Section 10.1, Developer shall indemnify, defend, and hold harmless City and City ’s Affiliated Parties from and against any Claim against City or City’s Af filiated Parties seeki ng to attack, set aside, void, or annul the approval of this Agreement, the Adopting Ordinance, any of the Development Regulations for the 612

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Project (including without limita tion any actions taken pursuant to CEQA with respect thereto), any Subsequent Development Approval, or the a pproval of any permit gran ted pursuant to this Agreement. City shall be entitled to retain separate counsel to repres ent City against the Claim and the City’s defense costs for its separate couns el shall be included in Developer’s indemnity obligation, provided that such counsel shall reasona bly cooperate with Developer in an effort to minimize the total litigation expenses incurred by Developer. In the event either City or Developer recovers any attorney’s fees, expert witness fees , costs, interest, or other amounts from the party or parties asserting the Claim, Developer shall be entitled to retain the same (provided it has fully performed its indemnity obligations hereunder). Th e indemnity provisions in this Section 10.2 shall commence on the Agreement Date, regard less of whether the Effective Date o ccurs, and shall survive the Termination Date.

11. Liability Insurance Coverage and Limits .

Commencing upon the Effective Date and throughout the duration of the Term (and during any extensions, if applicable), Developer shall procure and maintain at its own expense, during the Term of this Agreement:
a. Comprehensive General Liability Insurance, of not less than One Million Dollars ($1,000,000) per occurrence, and Two Million Dollars ($2,000,000) in the aggregate, for bodily injury, personal in jury, death, loss, or damage resulting from the wrongful or negligent acts by Developer or its offi cers, employees, servan ts, volunteers, and agents and independent contractors. All in surance policies shall be endorsed to name the City and its officers, employees, serv ants, volunteers, agents and independent contractors as additional insureds.
b. Workers’ Compensation insurance as requi red by the State of Califo rnia, with Statutory Limits, and Employer’s Liability Insurance with limits of no less than One Million Dollars ($1,000,000) per accident for bodily injury or disease. c. Property Insurance against all risks of loss to any tenant improvements or betterments, at full replacement cost with no coinsurance penalty provision.

All insurance policies shall be end orsed to na me the City and its officers, emp loyees, servants, volunteers, agents and independent contractors as additional insureds.

11.1 Policy Form, Content and In surer. All insurance required by the provisions of this Agreement shall be ca rried only with insurance companies licensed to d o business in this sta te with Best’s Financial Rating of A VII or better or otherwise acceptable to City.

11.2 All such policies required by the provisions of this Agreement shall be non- assessable and shall contain lang uage to the effect that (i) the po licies are primary and noncontributing with any insurance that may be carried by City, (ii) the policies cannot be canceled or materially changed except after thirty (30) days notice by the insurer to City and (iii) City shall not be liable for any premiums or assessments. The insurer under the policy of property insurance for the Sites shall also waive its rights of subrogation against City and City’s members, officers, employees, agents and contractors.
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11.3 All deductibles or self-ins ured retentions shall be commercially reasonable for companies of similar net worth as Developer.

11.4 Upon Developer’s execution and delivery of this Agreement, Developer shall deliver to City cer tificates of insu rance evidencing the insurance co verages specified in this Section 11. Developer shall ther eafter deliver to City origin al certificates and amendatory endorsements evidencing the insurance coverage s required by this Section upon renewal of any insurance policy. Full copies of the policies shall be made available to City upon request.

12. Assignment.

Developer shall have the right to sell, tran sfer, or as sign (hereinafter, collectively, a "Transfer") Developer's interest to the Sites, in whole or in part, to a Permitted Transferee (which successor, as of the effective date of the Transfer, shall b ecome the "Developer" under this Agreement) at any time from the Agreement Date until the Termination Date; provided, however, that any such transfer shall include the assignm ent and assumption of Developer's rights, duties, and obligations set forth in or arising under this Agreement as to the Site or the portion thereof so Transferred and shall be made in strict compliance with the following conditions precedent:
(i) no transfer or assignment of any of Developer's rights or interest under this Agreement shall be made unless made together with the Transfer of all or a part of the Site at issue; and (ii) prior to the effective date of any proposed Transfer, Developer (as transferor) shall notify City, in writing, of such proposed Transfer and deliver to City a writt en assignment and assumption, executed in recordable form by the transferring and successor Developer and in a form subject to the reasonable app roval of the C ity Attorney of City (or de signee), pursuant to which the transferring Developer assigns to the successor Developer and the succe ssor Developer assumes from the transferring Developer all of the rights and obligations of the transferring Developer with respect to the Site at issue or portion thereof to be so Transferred, including in the case of a partial Transfer the obligation to perform such obligations that must be performed outside of the Site so Transferred that are a condition precedent to the successor Developer's right to develop the portion of the Site so Transferred. Any Pe rmitted Transferee shall have all of the same rig hts, benefits, duties, obligations, and liabilitie s of Developer under this Agreem ent with respect to the portion of the Site sold, transferred, and assigned to such Permitted Transferee; provided, however, that in the event of a Transfer of less than all of the Site no such Permitted Transferee shall have the right to enter into an amendment of this Agreement th at jeopardizes or impairs the rights or incre ases the obligations of the Developer with respect to the balance of the Site.

Notwithstanding any Transfer, the transferring De veloper shall continue to be jointly and severally liable to City, together with the succes sor Developer, to perform all of the transferred obligations set forth in or arising under this Agreement unless there is full satisfaction of all of the following conditions, in which event the tran sferring Developer shall be automa tically released from any a nd all oblig ations with respect to th e portion of the Site so Transferred: (i) the transferring Developer no longer ha s a legal or equitable interest in the portion of the Site so Transferred other than as a beneficiary under a deed of trust; (ii) the transferring Developer is not then in Default under this Agreement and no condition exists that with the passage of time or the 614

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giving of notice, or both, would constitute a Default hereunder; (iii) the transferring Developer has provided City with the notice a nd the fully executed written a nd recordable assignment and assumption agreement required as se t forth in the first p aragraph of this Section 11; and (iv) the successor Developer either (A) pro vides City with substitute security equivalent to any security previously provided by the transferring Developer to City to secure performance of the successor Developer's obligations hereunder with respect to the Site or the portion of the Site so Transferred or (B) if the transferred obligation in question is not a secured obligation, the successor Developer either provides security reasonably satisfactory to City o r otherwise demonstrates to City' s reasonable satisfaction that the successor Devel oper has the financial resources or commitments available to perform the transfer red obligation at the time and in the manne r required under this Agreement and the Development Regulations for the Project.

13. Mortgagee Rights.
a. Encumbrances on Site.

The Parties agree that this Agreement shall no t prevent or limit Developer in any manner from encumbering the Sites, any part of the S ites, or any improvemen ts on the Sites with any Mortgage securing financing with respect to the construction, deve lopment, use, or operation of the Project.
b. Mortgagee Not Obligated.

Notwithstanding the provisions of this Se ction 13, a Mortgagee will not have any obligation or duty under the terms of this Agreement to perform th e obligations of Developer or other affirmative covenants of Developer, or to guarantee this perfo rmance except that: (i) the Mortgagee shall have no right to develop the Project under the Development Regulations without fully complying with the terms of this Agreement; and (ii) to the extent th at any covenant to be performed by Developer is a condition to the perf ormance of a covenant by City, that performance shall continue to be a condition precedent to City’s performance. c. Notice of Default to Mortgagee; Right of Mortgagee to Cure.

Each Mortgagee shall, upon written request to City, be entitled to receiv e written notice from City of any default by Developer of its obligations set forth in this Agreement.

Each Mortgagee shall have a further right, but not an obligation, to cure the Default within thirty (30) days after receiving a Notice of Default with respect to a monetary Default and within sixty (60) days after receiving a Notice of Defaul t with respect to a non-monetary Default. If the Mortgagee can only remedy or cure a non-monetary Default by obtai ning possession of the Site, then the Mortgagee shall have the right to seek to obtain possession with diligence and continuity through a receiver or otherwise, and to remedy or cure the non-monetary Default within sixty (60) days after obtaining possession and, except in case of emergency or to protect the public health or safety, City may not exercise any of its judicial remedies set forth in this Agreement to terminate or substantially alter the rights of the Mortgagee until expiration of the sixty (60)-day period. In the case of a non-monetary Default that cannot with diligence be re medied or cured within sixty (60) days, the Mortgagee shall have additional time as is reasonably necessary to remedy or cure 615

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the Default, provided the Mortgagee promptly commences to cure th e non-monetary Default within sixty (60) days and diligently prosecutes the cure to completion.

14. Miscellaneous Terms.
a. Notices.

Any notice or demand that shall be required or permitted by law or any provision of this Agreement shall be in writing. If the notice or demand will be served upon a Party, it either shall be personally delivered to the Part y; deposited in the United States mail, certified, return receipt requested, and postage prepaid; or delivered by a reliable courie r service that provides a receipt showing date and time of delivery with courie r charges prepaid. The notice or demand shall be addressed as follows:

To City: City of Murrieta
1 Town Square
Murrieta, California 92562
Attn: City Manager
With a copy to: City Attorney
Aleshire & Wynder, LLP
18881 Von Karman Ave, #1700
Irvine, California 92612
Attn: Tiffany J. Israel
To Developer:

Lamar Central Outdoor, LLC
449 East Parkcenter Circle South
San Bernardino, California 92408
Attn: Brian Smith
With a copy to: Stream Kim Hicks Wrage & Alfaro
3403 Tenth Street, Suite 700
Riverside, CA 92501
Attn: Theodore K. Stream, Esq.

Either Party may change the address stated in this Section 13.1 by delivering notice to the other Party in the manner provided in this Sectio n 13.1, and thereafter notices to such Party shall be addressed and sub mitted to the new address. Notices delivered in accordance with this Agreement shall be deemed to be delivered upon th e earlier of: (i) the date received or (iii) three business days after deposit in the mail as provided above. b. Project as Private Undertaking.

The Development of the Project is a private undertaking. Neither Pa rty is acting as the agent of the other in any respect, and each Party is an independent contracting entity with respect to the terms, covenants, and c onditions set forth in this Agreement. This Agreement forms no partnership, joint venture, or other association of any kind. The only relationship between the 616

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Parties is that of a government entity regulating the Development of private property with a legal interest in the property.
c. Attorney Fees.

If the services of any attorney are required by any party to se cure the performance of this Agreement or otherwise upon the breach or default of another party, or if any judicial remedy or arbitration is necessary to enforce or interpret any provisions of this Agreement or the rights and duties of any person in relation to this Agree ment, the prevailing party shall be entitled to reasonable attorneys' fees, costs and other expenses, in addition to any other relief to which such party may be entitled. P revailing party includes (a) a party who dismisses an action in exchange for sums allegedly due; (b) the party that receives performance from the other party of an alleged breach of covenant or a desired remedy, if it is substantially equal to the relief sought in an action; or (c) the party determined to be prevailing by a court of law. d. Cooperation.

Each Party shall cooperate with and provide reasonable assistance to the other Party to the extent consistent with and necessary to implement this Agreement. Upon the request of a Party at any time, the other Party shall promptly execute, with acknowledgement or affidavit if reasonably required, and file or record the required instrume nts and writings and take any actions as may be reasonably necessary to implement this Agreement or to evidence or consummate the transactions contemplated by this Agreement.
e. Estoppel Certificates.

At any time, either Party may deliver written notice to the other Party requesting that that Party certify in writing that, to the best of its knowledge: (i) this Agreement is in f ull force and effect and is binding on the Party; (ii) this Agreement has not been amended or modified either orally or in writing or, if this Agree ment has been amended, the Party providing the certification shall identify the amendments or modifications; and (iii) the requesting Party is not in Default in the performance of its obligations under this Ag reement and no event or situation has occurred that with the passage of time or the giving of Notice or both would constitute a Default or, if such is not the case, then the other Party shall describe the nature and amount of the actual or prospective Default.

The Party requested to fu rnish an estoppel certificate shall execute and retu rn the certificate within thirty (30) days following receipt.
f. Rules of Construction.

The singular includes the plural; the masculine and neuter include the feminine; “shall” is mandatory; and “may” is permissive.
g. Time Is of the Essence.

Time is of the essence regarding each provision of this Agreement as to which time is an element.
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h. Waiver.

The failure by a Party to insist upon the strict performance of any of the provisions of this Agreement by the other Party, and failure by a Party to exercise its rights upon a Default by the other Party, shall not constitute a waiver of that Party’s right to demand strict compliance by the other Party in the future.
i. Counterparts.

This Agreement may be executed in two or mo re counterparts, each of which shall be identical and may be in troduced in evidence o r used for any other purpose without any other counterpart, but all of which shall together constitute one and the same agreement. j. Entire Agreement.

This Agreement constitutes the entire agreem ent between the Parties and supersedes all prior agreements and understandings, both written and oral, between the Parties with respect to the subject matter addressed in this Agreement.
k. Severability.

If any term, provision, covenant or condition of this Agreement shall be determined in valid, void or unenforceable, then that term, provision, covenant or condition of this Agreement shall be stricken and the remaining portion of this Agreem ent shall remain valid and enforceable if that stricken term, provision, covenant or cond ition is no t material to th e main purpose of this agreement, which is to allow th e Development to be permitted and operated and to provide the Annual Fee to the City; otherwise, this Agreement shall terminate in its entirety, unless the Parties otherwise agree in writing, which agreement shall not be unreasonably withheld. l. Construction.

Both City and Developer are sophisticated parties who were repr esented by independent counsel throughout the negotiations . City and Developer each ag ree and acknowledge that the terms of this Agreement are fa ir and reasonable, taking into account their respective purposes, terms, and conditions. This Agreement shall therefore be construed as a whole consistent with its fair meaning, and no principle or presumption of contract construc tion or interpretation shall be used to construe the whole or any part of this Agreement in favor of or against either Party. m. Successors and Assigns; Constructive Notice and Acceptance.

The burdens of this Agreement shall be bindi ng upon, and the benefits of this Agreement shall inure to, all succes sors in interest to the P arties to this Agreement. All provisions of this Agreement shall be enforceable as equitable servitudes and constitute covenants running with the land. Each covenant to do or refrain from doing some act hereunder with regard to Development of the Sites: (i) is for the bene fit of and is a burden upon every porti on of the Sites; (ii) runs with the Sites an d each portion thereof; and (iii) is binding upo n each Party and each successo r in interest during its ownership inte rests of the Sites or any portion thereof. Every person or entity who now or later owns or acquires any right, title, or interest in any part of the Project or the Sites 618

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is and shall be conclusively de emed to have consented and agr eed to every p rovision of this Agreement.
n. No Third-Party Beneficiaries.

The only Parties to th is Agreement are City and Developer. This Agreement does not involve any third-party beneficiaries, and it is not intended and shall not be construed to benefit or be enforceable by any other person or entity.
o. Applicable Law and Venue.

This Agreement shall be construed and enforce d consistent with the internal laws of the State of California, without regard to conflicts of law principles. Any action at law or in equity arising under this Agreement or brought by any Party for the purpose of enforcing, construing, or determining the validity of any provision of this Agreement shall be filed and tried in the Superior Court of the County of Riverside, State of California, or the United States District Court for this County. The Parties waive all provisions of law pr oviding for the removal or change of venue to any other court.
p. Section Headings.

All section headings and subheadings are inserted for convenience only and shall not affect construction or interpretation of this Agreement.
q. Incorporation of Recitals and Exhibits.

All of the Recitals are incorporated into this Agreement by this reference. Exhibits A, B-1, B-2, C-1, C-2, D-1 and D-2 are attached to this Ag reement and incorporated by this reference as follows:

EXHIBIT

DESIGNATION

DESCRIPTION
A Relocation Agreement
B-1 Legal Description of Site 1
B-2 Depiction of Site 1
C-1 Legal Description of Site 2
C-2 Depiction of Site 2
D-1 Legal Description of Site 3
D-2 Depiction of Site 3

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r. Recordation.

The City Clerk of City shall record this Ag reement and any amendment, modification, or cancellation of this Agr eement in the Office of the County Recorder of the County of Riverside within the period required by California Government Code section 65868.5. The date of recordation of this Agreement sh all not modify or amend the Effe ctive Date or the Termin ation Date.
[SIGNATURE PAGE FOLLOWS]
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SIGNATURE PAGE TO

DEVELOPMENT AGREEMENT

“DEVELOPER”

By:

Name: C. Todd Porter

Title: VP & General Manager

“CITY”

CITY OF MURRIETA, a municipal
corporation

Mayor

ATTEST:

City Clerk

APPROVED AS TO FORM:

City Attorney
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STATE OF CALIFORNIA

COUNTY OF RIVERSIDE

On , before me, the undersigned, a Nota ry Public in and for said State, personally appeared and , who proved to me
on the basis of satisfactory evidence to be the pe rsons whose names are subs cribed to the within instrument and acknowledged to me that they executed the same in their authorized capacities and that by their signature on the instrument the persons, or the entity upon behalf of which the persons acted, executed the instrument.

I certify under PENAL TY OF P ERJURY under the laws of the State of Califor nia that the foregoing paragraph is true and correct.

Witness my hand and official seal.

Notary Public in and for
said County and State

STATE OF CALIFORNIA

COUNTY OF RIVERSIDE

I certify under PENAL TY OF PE RJURY under the laws of the Sta te of Califor nia that the foregoing paragraph is true and correct.

Witness my hand and official seal.

Notary Public in and for
said County and State
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EXHIBIT A

RELOCATION AGREEMENT
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BILLBOARD RELOCATION AGREEMENT

THIS BILLBOARD RELOCATION AGREEMENT
this _____ day of _______________, 2023 CITY OF
LLC,

RECITALS
WHEREAS, Lamar owns and operates legal non-conforming billboard advertising

WHEREAS, the California Outdoor Advertising Act, Business and Professions Code, Section 5200, et. seq. (in particular Bus. & Prof. Code Section 5412), encourages local entities and display owners to enter into relocation agreements which allow local entities to continue development in a planned manner without expenditure of public funds while allowing the continued maintenance of private investment and a medium of public communications; WHEREAS, the California Outdoor Advertising Act (in particular Bus. & Prof. Code Section 5412) specifically empowers, and encourages, local agencies to enter into relocation agreements on whatever terms are agreeable to the City and display owners and to adopt ordinances and resolutions providing for relocation of displays; WHEREAS, the City has previously approved a Relocation Agreement dated April 15, 1997, a c
s not yet been
replaced;
WHEREAS, the City of Temecula, in cooperation with the California Department of Transportation (Caltrans), filed a Complaint in Eminent Domain per Riverside County Superior Court Case No. CVSW2200256 to condemn the interests of the Old Billboard, which lies within the I-15/French Valley Parkway Improvements Project. Lamar and the City of Temecula entered a settlement agreement whereby the City of Temecula would expend public funds to compensate Lamar for all dismantle costs, rebuilding costs and lost rent associated with the removal of the Old Billboard;
WHEREAS, the City has the opportunity and ability to prevent the unnecessary expenditure of public condemnation funds for the removal of the Old Billboard by permitting Lamar to relocate it outside the parameters of the I-15/French Valley Parkway Improvements Project;
WHEREAS, the City wishes to prevent the unnecessary expenditure of public condemnation funds while upholding its previous commitment to modernize the Old Billboard; WHEREAS, the City further desires to reduce the number of Billboards within the City thereby diminishing visual clutter and improving the aesthetic appearance of the City; 20th December, 2022 -------
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WHEREAS, this Agreement relates to eight (8) Billboards in the City:
(A) the permanent removal of three (3) Billboards;
(B) the right to construct and erect one (1) of those removed Billboards on relocated property;
(C) the right to reconstruct three (3) Billboards in order to remove old, obsolete displays and allow for modernized displays; and
(D) the right to relocate and reconstruct the Old Billboard, which has not been completed after it was authorized in the Relocation Agreement dated April 15, 1997.

WHEREAS, Section 16.38.150 of the City Municipal Code allows and encourages the relocation and reconstruction of existing Billboards upon approval of a Billboard Relocation Agreement and upon compliance with the provisions therein; WHEREAS, the City and Lamar now wish to enter into this Agreement to memorialize the terms and conditions upon which Lamar will have the right to relocate and reconstruct certain of its legally existing Billboards.

OPERATIVE PROVISIONS
NOW, THEREFORE , in consideration of the foregoing Recitals, which Recitals are incorporated herein by reference, and for other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, and consideration of the mutual covenants set forth herein, the Parties hereby agree as follows:

1. Term of Agreement. Unless terminated earlier as provided in this Agreement, this Agreement shall continue in full force and effect for so long as any obligation is owed by either Party pursuant to the terms of this Agreement.

2. Existing Billboard Removal.
a. Permanent Removal of Existing Billboards. In exchange for the ability to develop the 215/Keller Billboard and Reconstructed Billboards, identified below, Lamar shall permanently remove the three (3) existing
B
. Each of the Removed Billboards currently holds the status of a legal non-conforming use as the term is defined by the City Development Code. Removal of the Removed Billboards identified in Exhibit B shall be in accordance with all applicable federal, state and local regulations.

Lamar shall, at its sole cost and expense, secure all required permits necessary to remove the

b. Timing of Removal. Lamar shall remove the Removed Billboards on an ongoing basis as each Reconstructed Billboard receives its necessary approvals for development.

Each removal shall take place within sixty (60) days of the Effective Date of each Reconstructed Development Approvals, as described in Section 4a below. For purposes of this 625
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periods provided for by the City Development Code and applicable to City approval of City sign permits, or (2) if an appeal is filed, the date upon which either the Planning Commission and/or City Council approval becomes final. Notwithstanding the foregoing, Lamar shall not be entitled to commence construction and installation of the 215/Keller Billboard or Reconstructed Billboard(s) prior to the removal of all of the Removed Billboards. If Lamar has not obtained the Development Approvals for the Reconstructed Billboards, Lamar shall have no obligation to remove any of the Removed Billboards pursuant to the terms of this Agreement and the obligations of the Parties under this Agreement shall terminate and the Agreement shall be of no further force and effect.

3. Relocation and Reconstruction of Billboards.
a. 215/Keller Billboard. Upon the permanent removal of the Removed Billboards, Lamar shall be entitled to construct one (1) Billboard upon City-owned property located by the the precis
reasonable approval for traffic safety. Lamar shall be entitled to construct the 215/Keller Billboard with a two-panel changeable message digital display. The 215/Keller Billboard shall be subject to the approval of a sign permit and Conditional Use Permit, as provided in Section 4b below, and a lease incorporating the revenue sharing provisions of Section 5 below.

Lamar acknowledges that a future freeway interchange is planned for Keller Road and Interstate 215. In the event that a regulatory authority condemns or takes any portion of the agrees to allow Lamar to relocate the 215/Keller Billboard to another location in the same area or to an alternative location determined by the Parties at that time. City agrees that any damages relating to the 215/Keller Billboard paid for by the regulatory authority, including the costs of relocation, will be awarded to Lamar.
b. Reconstructed Billboards. Upon the permanent removal of the Removed Billboards, Lamar shall also be entitled to reconstruct three (3) existing Billboards upon private property, more specifically described and de
-
conforming use as the term is defined by the City Development Code. Lamar shall be entitled to incorporate either single or double-sided changeable message digital displays into the Reconstructed Billboards. The Reconstructed Billboards shall be subject to the approval of a sign permit and a Development Agreement as provided in Section 4b below. c. Old Billboard. Lamar shall be entitled to reconstruct the Old Billboard, which was originally approved for reconstruction in the Relocation Agreement dated April 15, 1997 (Exhibit A), at a nearby location outside of the I-15/French Valley Parkway Improvements Project to prevent the unnecessary expenditure of public condemnation funds. The reconstructed Old Billboard shall be a double-sided static Billboard. Lamar shall obtain all the necessary sign permits required for the construction of the Old Billboard, but will not be required to obtain a Conditional 626
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Use Permit or Development Agreement. This Agreement supersedes the April 15,1997 Relocation Agreement in its entirety, and the 1997Agreement shall no longer have any effect. d. Findings. The City Council has found that this Agreement is in the public interest of the City and its residents. Adopting this Agreement constitutes a present exercise of s and
relocation sites are compatible with the uses and structures on the site and in the surrounding area.

This Agreement is intended to achieve a number of the Ci of visual clutter by reducing the number of overall billboards located within the City and the appearance as a whole, without expenditure of public funds, while accommodating continued investment in the City and preservation of expectations of developers and property owners and the use of outdoor advertising as an important medium of communication. The proposed 215/Keller Billboard, Reconstructed Billboards and Old Billboard would not create a traffic or safety problem with regard to onsite access circulation or visibility, nor would they interfere with onsite parking or landscaping required by City ordinance or permit. Additionally, the proposed 215/Keller Billboard, Reconstructed Billboards and Old Billboard conceptual designs promote the character of the City. Finally, the City Council has found that the proposed 215/Keller Billboard, Reconstructed Billboards and Old Billboard would not otherwise result in a threat to the general health, safety and welfare of City residents.

4. Development Approvals.
a. Lamar shall, at its own expense, secure or cause to be secured all necessary permits and approvals, which may be required by all City, State, or any other governmental agency or utility affected by such construction, development or work to be performed by Lamar related to the Agreement, including, but not limited to, this Agreement and related staff reports and documents, sign permits, a Conditional Use Permit for the 215/Keller Billboard and Development Agreement for the Reconstructed Billboards, building and demolition permits, and all approvals required under CEQA and the State CEQA Guidelines, and all permits and approvals required Approvals").
b. Within ninety (90) days of the approval of this Agreement, Lamar shall, at its sole cost and expense, submit sign permit application(s), a Conditional Use Permit application for the 215/Keller Billboard and Development Agreement applications for the Reconstructed Billboards, with accompanying fees, to the City Planning Department for the development of such billboards struct and install the 215/Keller Billboard and Reconstructed Billboards are expressly conditioned upon City approval of a Conditional Use Permit or Development Agreement (as applicable), and subsequent approval of a sign permit. The foregoing applications shall include the written consent of the property owner. An application for a sign permit shall be accompanied by construction drawings reflecting the design detail of the proposed billboards. Upon receipt of an application for a sign permit submitted pursuant to this Agreement, the City Planning Director shall review the sign permit application to determine whether the design 627
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of the proposed billboard(s) is substantially similar to the conceptual designs reflected in Exhibit orporated herein by this reference. Lamar acknowledges that, in addition to sign permits, Conditional Use Permit and Development Agreement, Lamar must obtain building permits from City prior to construction and installation of the 215/Keller Billboard and Reconstructed Billboards.

5. One-Time Payment and Revenue Sharing. As material consideration for City allowing Lamar to construct and operate the 215/Keller Billboard, the Reconstructed Billboards and the Old Billboard, Lamar shall pay the City a collective payment totaling One Million Dollars ($1,000,000.00). The payment shall be made in four equal installments of Two-Hundred and Fifty Thousand Dollars ($250,000.00). Each installment shall be paid to the City as each of the 215/Keller Billboard and the Reconstructed Billboards are fully operational (i.e., all the Billboards are not required to be operational before the first payment is due). Lamar shall also pay the City an annual fee equal to the greater of (i) One Hundred Thousand Dollars ($100,000.00) or (ii) twenty-five percent (25%) of the annual gross advertising revenue generated by each of the 215/Keller Billboard and Reconstructed Billboards. The lease agreement and development agreement(s) negotiated between the Parties for these billboards shall provide that such revenue The annual fee shall be
further described in the applicable agreement.

6. City Hall Digital Monument. Lamar shall donate a City Hall Digital Monument resolution pitch of 17mm or better and a display face
not exceeding 250 square feet in a design as agreed upon by the Parties. Lamar shall have no duty to maintain, service, replace, repair, or otherwise care for the Monument Sign and cannot guaranty against any hardware or electrical malfunctions. City is solely responsible for the maintenance, service, replacement, repair and ultimate care of the Monument Sign.

7. Public Service Messages
allow Lamar to develop the 215/Keller Billboard and Reconstructed Billboards, City shall be entitled to use of advertising space on the S ; provided, however, that messages placed by City on the Signs must be limited to non-profit, public service messages exclude any message advertising any business, company or event where such message would have a direct and tangible economic benefit to a private, for-profit company. The value of the Public Service Messages is estimated to be $300,000 annually.

For all Public Service Messages, City shall be responsible for providing Lamar with the advertising copy. Lamar shall not be responsible for producing or substantially modifying any advertising copy for a Public Service Message, and shall have 48 hours after receipt and approval of advertising copy to display the Public Service Message.

8. . The Parties acknowledge that public advertising is an important form of public communication. City desires to preserve this type of communication while preserving the character of the community and prevent exposure of its residents to . Accordingly, Lamar shall be prohibited
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from displaying such offensive advertising material including, but not limited to, advertising for adult businesses, cabarets, strip clubs, lingerie, and cannabis products of any kind including CBD products.

9. Indemnity. Lamar, as a material part of the consideration to be rendered to City under this Agreement, shall indemnify City, its agents and employees and any successors or assigns and each of them harmless from any and all actions, suits, claims, damages to persons or property, loss
of or in connection with the use and maintenance of the 215/Keller Billboard, Reconstructed failure of Lamar to keep such billboards in good condition and repair, (b) the negligent acts or term or covenant of this Agreement, and in connection with the foregoing indemnity:
a. Lamar shall defend any action or actions filed in connection with any of said Indemnified Claims and Liabilities and will pay all costs and expenses,

b. Lamar shall promptly pay any judgment rendered against the City and the City Parties for any such Indemnified Claims and Liabilities; and Lamar shall save and hold City and City Parties harmless therefrom; and
c. In the event City Parties are made a party to any action or proceeding filed or prosecuted against Lamar Parties for such Indemnified Claims and Liabilities, Lamar shall pay to City any and all costs and expenses incurred by City Parties in such action or proceeding, including but not limited to, legal costs and

Lamar and City further acknowledge that Lamar shall not indemnify City Parties for any Indemnified Claims and Liabilities caused by or arising out of the gross negligence or willful misconduct of City Parties.

10. General Provisions.
a. Assignment. Lamar may only assign or otherwise transfer this Agreement to any other person, firm, or entity upon presentation to the City of an assignment and assumption written approval of such assignment or transfer by the City Manager; provided, however, that Lamar may, from time to time and one or more times, assign this Agreement to one or more persons long as Lamar, or
entities owned or controlled by it, have and maintain at least a twenty-five percent (25%) ownership interest in such entities who are the assignees or transferees. After a transfer or assignment as permitted by this Section, the City shall look solely to such assignee or transferee for compliance with the provisions of this Agreement which have been assigned or transferred. 629
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b. Waiver. The waiver by any Party of any breach of any term, covenant or condition herein contained shall not be deemed to be a waiver of any other term, covenant or condition, or of any subsequent breach of the same term, covenant or condition. c. Notices. All notices and other communications required or permitted to be given hereunder shall be in writing and shall be sent by: (a) certified or registered mail, postage pre-paid, return receipt requested, (b) personal delivery, or (c) a recognized overnight carrier that provides proof of delivery, and shall be addressed as follows:

If to Lamar:

Lamar Central Outdoor, LLC
449 East Parkcenter Circle South
San Bernardino, CA 92408
Attention: Brian Smith

If to the City:

City of Murrieta
Attn: Planning Director
1 Town Square
Murrieta, CA 92562

With a Copy to:

Stream Kim Hicks Wrage & Alfaro, PC
Attn: Theodore Stream, Esq.
3403 Tenth Street, Suite 700
Riverside, CA 92501

With a Copy to:

City of Murrieta
Attn: City Manager
1 Town Square
Murrieta, CA 92562
Aleshire & Wynder, LLP
Attn: Tiffany J. Israel
18881 Von Karman Avenue
Suite 1700
Irvine, CA 92612

Notices shall be deemed effective upon receipt or rejection only. d. Authority to Enter Agreement. All Parties have the requisite power and authority to execute, deliver and perform the Agreement. All Parties warrant that the individuals who have signed this Agreement have the legal power, right, and authority to bind each respective Party.
e. Amendment/Modification. No supplement, modification, or amendment of this Agreement shall be binding unless executed in writing and signed by all Parties. f. . In the event of litigation between the Parties arising out of this and expenses for investigation of such action, including the conducting of discovery, in addition to whatever other relief to which it may be entitled.
g. Time is of the Essence. Time is of the essence of each and every provision of this Agreement.
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h. Miscellaneous. This Agreement embodies the entire agreement between the Parties and supersedes any prior or contemporaneous understandings between the Parties related to the Agreement. If any provision of this Agreement is held to be invalid, the balance shall remain binding upon the Parties. This Agreement shall be interpreted in accordance with its plain meaning, and not in favor of or against either Party. This Agreement shall be construed according to the laws of the State of California.
i. Counterparts. This Agreement may be signed in counterparts, each of which shall constitute an original.

IN WITNESS WHEREOF, the Parties have caused this Agreement to be executed on the date set forth below.

ATTEST:

CITY

CITY OF MURRIETA
By:
________________________________
Kim Summers, City Manager
By: __________________________________
Cristal McDonald, City Clerk

APPROVED AS TO FORM:

By:
_________________________
Tiffany Israel, City Attorney

LAMAR

LAMAR CENTRAL OUTDOOR
By: ________________________________
By: C. Todd Porter
Its: Vice President and General Manager

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A
Relocation Agreement

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B
Removed Billboards

Sign
No.

Board
Lease No. Display Nos. Location

1 5052 70521 /70522
I-15 EL .2mi N/O 215 Overpass
APN: 910-390-021

2 5054
70541/70542

I-15 EL .3mi N/O 215 Overpass APN 910-390-
021

3 3361

33613/33614

I-15 WL 1.35mi N/O Winchester APN: 910-210-
050.

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C
215/Keller Billboard

No. Location

1. Corner of Keller Rd and Antelope Rd. APN: 384-220-001

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D
Reconstructed Billboards

Sign
No.

Board
Lease No. Display Nos. Location

1 3331

33311/33312

I-15 WL 1.2 Mi N/O Winchester APN: 910-210-055

2 3333

33331/33332

I-15 & 215 EL S/O Overpass APN: 910-020-077

3 5058

70581/70582

I-15 E/L 1.5 mi N/O Winchester APN: 910-060-009

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E
Conceptual Billboard Designs

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EXHIBIT B-1

LEGAL DESCRIPTION OF PROPERTY

THE LAND REFERRED TO HEREIN IS SITUATED IN THE STATE OF CALIFORNIA, COUNTY OF RIVERSIDE, CITY OF MURRIETA AND DESCRIBED AS FOLLOWS:

PARCEL A OF THAT CERTAIN CERTIFICATE OF PARCEL MERGER NO. 3184 RECORDED NOVEMBER 07, 2006 AS INSTRUMENT NO. 2006-0823469 OF OFFICIAL RECORDS, MORE PARTICULARLY DESCRIBED AS FOLLOWS:

BEING PARCELS 13 AND 14 AS SHOWN ON PARCEL MAP 21997 RECORDED IN PARCEL MAP BOOK 184 PAGES 28 AND 29 IN THE OFFICE OF THE RIVERSIDE COUNTY RECORDER RIVERSIDE, CALIFORNIA, DESCRIBED AS FOLLOWS:

BEGINNING AT THE WEST CORNER OF SAID PARCEL 13;
THENCE, ALONG THE NORTHWESTERLY LINE OF SAID PARCEL 13 AND 14, NORTH 48° 21' 18" EAST, 377.33 FEET TO THE NORTH CORNER OF SAID PARCEL 14;

THENCE, ALONG THE NORTHEASTERLY LINE OF SAID PARCEL 14, SOUTH 28° 41' 07" EAST, 311.13 FEET TO THE EAST CORNER OF SAID PARCEL 14;

THENCE, ALONG THE SOUTHEASTERLY LINE OF SAID PARCEL 14, SOUTH 48° 37' 40" WEST, 152.60 FEET TO A POINT ON A NON-TANGENT CURVE ON THE NORTHEASTERLY

RIGHT-OF-WAY LINE OF THE CUL-DE-SAC OF GOLDEN GATE CIRCLE AS SHOWN ON SAID MAP, CONCAVE SOUTHERLY AND HAVING A RADIUS OF 61.00 FEET, THE PREVIOUS COURSE BEING RADIAL TO SAID CURVE;
THENCE, CONTINUING ALONG THE SOUTHEAST LINE OF SAID PARCEL 14 AND THE SOUTHEAST LINE OF SAID PARCEL 13, SOUTHWESTERLY ON SAID CURVE THROUGH A CENTRAL ANGLE OF 107° 12' 31", 114.14 FEET;

THENCE CONTINUING ALONG SAID LINE, SOUTH 31° 25' 09" WEST, 50.00 FEET TO THE BEGINNING OF A CURVE CONCAVE NORTHWESTERLY AND HAVING A RADIUS OF 100.00 FEET;
THENCE, SOUTHWESTERLY ALONG SAID CURVE THROUGH A CENTRAL ANGLE OF 17° 12' 31", 30.04 FEET TO THE SOUTH CORNER OF SAID PARCEL 13;

THENCE, ALONG THE SOUTHWESTERLY LINE OF SAID PARCEL 13, RADIAL TO SAID CURVE, NORTH 41° 22' 20" WEST, 262.74 FEET TO THE POINT OF BEGINNING. 652

EXHIBIT B-2
DEPICTION OF SITE 1

653

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3 Cl -

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j

0 w

c�

0"°"'

� SEWAGE TO EASTERN MUNICIPAL WATER DISTRICT, AS SET FORTH IN A DOCUMENT RECORDED MAY 14, 1996, AS INSTRUMENT NO. 177006, OF OFFICIAL RECORDS, REF. RB-4032.

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W

PROJECT INFORMATION ZONING INFORMATION KEY MAP

PROJECT:

PROPERTY ADDRESS:

APN:

SCOPE OF WORK:

NEW 14'x48' DIGITAL BILLBOARD
41085 GOLDEN GATE CIRLCE, MURRIETTA, CA 92562
910-210-055

DEMOLISH EXISTING SIGN, CONSTRUCT NEW DIGITAL SIGN
IMTHIN THE TWO EASEMENTS (E12 & E23)AS WELL AS THE
15' AIRSPAC EASEMENT ON THE ADJACENT PROPERTY (IF
NECCESSARY).

ZONING:

LOT AREA.

PARKING:

INNOVATION
96,267.6 SO.FT. (2.21 ACRES)

REMOVE ONE

PROJECT LOCATION ---------

Date:

By:

Approved
City of Murrieta
Planning Division
28/23

41109

LEGAL DESCRIPTION

THE LAND REFERRED TO HEREIN IS SITUATED IN THE STATE OF CALIFORNIA, COUNTY OF RIVERSIDE, CITY OF MURRIETA AND DESCRIBED AS FOLLOWS:

PARCEL A OF THAT CERTAIN CERTIFICATE OF PARCEL MERGER NO. 3184 RECORDED NOVEMBER 07, 2006 AS INSTRUMENT NO. 2006-0823469 OF OFFICIAL RECORDS, MORE PARTICULARLY DESCRIBED AS FOLLOWS:

BEING PARCELS 13 AND 14 AS SHOWN ON PARCEL MAP 21997 RECORDED IN PARCEL MAP BOOK 184 PAGES 28 AND 29 IN THE OFFICE OF THE RIVERSIDE COUNTY RECORDER RIVERSIDE, CALIFORNIA.DESCRIBED AS FOLLOWS:

BEGINNING AT THE WEST CORNER OF SAID PARCEL 13:

THENCE, ALONG THE NORTHWESTERLY LINE OF SAID PARCEL 13 AND 14, NORTH 48• 21' 18" EAST. 377.33 FEET TO THE NORTH CORNER OF SAID PARCEL 14;
THENCE, ALONG THE NORTHEASTERLY LINE OF SAID PARCEL 14, SOUTH 28. 41' 07" EAST, 311.13 FEET TO THE EAST CORNER OF SAID PARCEL 14;
THENCE, ALONG THE SOUTHEASTERLY LINE OF SAID PARCEL 14, SOUTH 48• 37' 40" WEST, 152.60 FEET TO A

POINT ON A NON-TANGENT CURVE ON THE NORTHEASTERLY RIGHT-OF-WAY LINE OF THE CUL-DE-SAC OF GOLDEN GATE CIRCLE AS SHOWN ON SAID MAP, CONCAVE SOUTHERLY AND HAVING A RADIUS OF 61,00 FEET, THE PREVIOUS COURSE BEING RADIAL TO SAID CURVE;
THENCE, CONTINUING ALONG THE SOUTHEAST LINE OF SAID PARCEL 14 AND THE SOUTHEAST LINE OF SAID PARCEL 13, SOUTHWESTERLY ON SAID CURVE THROUGH A CENTRAL ANGLE OF 107• 12' 31", 114.14 FEET; THENCE CONTINUING ALONG SAID LINE, SOUTH 31" 25' 09" WEST, SO.DO FEET TO THE BEGINNING OF A CURVE CONCAVE NORTHWESTERLY AND HAVING A RADIUS OF 100.00 FEET; THENCE, SOUTHWESTERLY ALONG SAID CURVE THROUGH A CENTRAL ANGLE OF 17" 12' 31". 30.04 FEET TO THE SOUTH CORNER OF SAID PARCEL 13;
THENCE, ALONG THE SOUTHWESTERLY LINE OF SAID PARCEL 13, RADIAL TO SAID CURVE, NORTH 41" 22' 20" WEST, 262.74 FEET TO THE POINT OF BEGINNING.

EASEMENTS (ITEMS OF EXCEPTIONS IN TITLE REPORT)
ITEM 10: THE CENTERLINE OF UNDISCLOSED W1DTH EASEMENT AND RIGHTS INCIDENTAL THERETO FOR POLE LINES. CONDUITS OR UNDERGROUND FACILITIES TO CALIFORNIA ELECTRIC POWER COMPANY, AS SET FORTH IN A DOCUMENT RECORDED AUGUST 14, 1957. IN BOOK 2133 PAGE 407, OF OFFICIAL RECORDS.
� ITEM 11: A 30' EASEMENT FOR INGRESS AND EGRESS TO RONALD FREDERICK OWEN AND MAY ELIZABETH OWEN, HUSBAND AND W1FE AS JOINT TENANTS. AS SET FORTH IN A DOCUMENT RECORDED MARCH 13, 1980, AS INSTRUMENT NO. 48634, OF OFFICIAL RECORDS.

AFFECTS THE SOUTHERLY 30' OF SAID LAND.

@ ITEM 12: EASEMENT AND RIGHTS INCIDENTAL THERETO FOR CONSTRUCTION, REPLACEMENT AND

REMOVAL OF A BILLBOARD ADVERTISING SIGN, INCLUDING SUCH ADDITIONAL SIGNS AS SAID GRANTEE

MAY IN FUTURE REQUIRE TO RANCON CORPORATION, A CALIFORNIA CORPORATION, AS SET FORTH IN A DOCUMENT RECORDED JUNE 2, 1986, AS INSTRUMENT NO. 127161, OF OFFICIAL RECORDS.

SAID DOCUMENT WAS MODIFIED BY AN INSTRUMENT RECORDED ON DECEMBER 31, 1986, AS INSTRUMENT NO. 337229, OF OFFICIAL RECORDS.

A DOCUMENT RECORDED SEPTEMBER 22, 2005 AS INSTRUMENT NO. 2005-0785189 OF OFFICIAL

RECORDS PROVIDES THAT THE INTEREST OF THE EASEMENT HOLDER WAS TRANSFERRED TO TLC PROPERTIES, INC.. A LOUISIANA CORPORATION.

ITEM 20: AN EASEMENT FOR STORM DRAIN PURPOSES DEDICATED TO THE CITY OF MURRIETA PER PARCEL MAP NO. 21997 FILED IN BOOK 184, PAGE 28AND 29, IN THE OFFICE OF THE RIVERSIDE COUNTY RECORDER. @ AFFECTS: THE EASTERLY 10' OF SAID LAND.

w
ITEM 21: EASEMENT AND RIGHTS INCIDENTAL THERETO FOR COLLECTION AND TRANSMISSION OF

SEP O 1 2023
C;",YOF MURRIETA

DEVELOPMENT SERVICES DEPT
PL�N!NGDIVISION
A-:OD- o:;i -oc>o 18

'�
VACANT

I
I

SITE PLAN
SCALE '1"•300"

E28
ITEM 23: THE TERMS. PROVISIONS AND CONDITIONS CONTAINED IN THAT CERTAIN DOCUMENT, ENTITLED "INDIVIDUAL GRANT DEED", RECORDED JULY 18, 2003, AS INSTRUMENT NO. 2003-538660, OF OFFICIAL RECORDS.

ITEM 26: EASEMENT AND RIGHTS INCIDENTAL THERETO FOR RIGHT-OF-WAY FOR PIPELINE OR PIPELINES TO RANCHO CALIFORNIA WATER DISTRICT. A PUBLIC CORPORATION, AS SET FORTH IN A DOCUMENT RECORDED NOVEMBER 14, 2005, AS INSTRUMENT NO. 2005--0941366, OF OFFICIAL RECORDS.

ITEM 27: EASEMENT AND RIGHTS INCIDENTAL THERETO FOR SEWER EASEMENT TO EASTERN MUNICIPAL WATER DISTRICT. A MUNICIPAL WATER DISTRICT, AS SET FORTH IN A DOCUMENT RECORDED MAY 25, 2007, AS INSTRUMENT NO.2007--0347656, OF OFFICIAL RECORDS.

ITEM 28: AIRSPACE EASEMENT FOR OUTDOOR ADVERTISING STRUCTURE TO TLC PROPERTIES, LLC, AS SET FORTH IN DOCUMENT RECORDED DECEMBER 13, 2022, AS INSTRUMENT NO. 2022-0501290, OF OFFICIAL RECORDS.

SHEET
A1.00
Project No. 23035

SHEET TITLE

SITE PLAN
Proposed:
41001 Golden Gate Circle
Addressing Application:

ADD-2023-00018
Location 1 of 4
Golden Gate Circle Location
8 @
654

EXHIBIT C-1

LEGAL DESCRIPTION OF PROPERTY

BEING A PORTION OF LAND LOT 125 AS SHOWN ON TEMECULA LAND AND WATER COMPANY, RECORDED IN BOOK 8, PAGE 359 OF MAPS, IN THE OFFICE OF THE RECORDED OF THE COUNTY OF SAN DIEGO, STATE OF CALIFORNIA, LYING WITHIN SECTION 22, TOWNSHIP 7 SOUTH, RANGE 3 WEST, S.B.B.M., IN THE CITY OF MURRIETA, COUNTY OF RIVERSIDE, STATE OF CALIFORNIA, BEING MORE PARTICULARLY DESCRIBED AS FOLLOWS:

BEGINNING AT THE INTERSECTION OF THE NORTHWESTERLY RIGHT OF WAY LINE OF FIG STREET, 30.00 FEET IN HALF WIDTH, WITH THE SOUTHWESTERNLY RIGHT OF WAY LINE OF JACKSON AVENUE, 60.00 FEET IN WIDTH, BOTH AS SHOWN ON SAID MAP;

THENCE NORTHWESTERLY ALONG SAID SOUTHWESTERLY RIGHT OF WAY LINE OF JACKSON AVENUE, NORTH 40’40’12’ WEST, A DISTANCE OF 141.31 FEET;

THENCE SOUTHWESTERLY AT RIGHT ANGLE TO SAID SOUTHWESTERLY RIGHT OF WAY LINE, SOUTH 48’19’48” WEST, A DISTANCE OF 79.78 FEET TO THE TRUE POINT OF BEGINNING;

THENCE SOUTHEASTERLY, SOUTH 43’03’50” EAST, A DISTANCE OF 33.08; THENCE SOUTHWESTERLY, SOUTH 59’14’40” WEST, A DISTANCE OF 50.10 FEET; THENCE NORTHWESTERLY, NORTH 43’19’13” WEST, A DISTANCE OF 11.82 FEET; THENCE NORTHEASTERLY, NORTH 34’44’55” EAST, A DISTANCE OF 50.13 FEET TO THE TRUE POINT OF BEGINNING.

THE DESCRIBED PARCEL OF LAND CONTAINS 1,099 SQ. FT. MORE OF LESS.

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EXHBIT C-2
DEPICTION OF SITE 2

656

25915 25924

Approved
City of Murrieta
Planning Division
Date: 9/28/23

By: Carl Stiehl, City Planner

Description: ADD-2023-00018

Disclaimer: For addressing of locations solely, site
and environmental review require separate review.

Proposed:
25941 Jackson Avenue
Addressing Application:

ADD-2023-00018
Location 4 of 4
Jackson Avenue and Fig Street
Northern Location
657
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EXHIBIT D-1

LEGAL DESCRIPTION OF PROPERTY

THAT PORTION OF LOT 124 OF THE MURRIETA PORTION OF THE TEMECULA

RANCHO AS PER MAP OF THE LANDS OF THE TEMECULA LAND AND WATER COMPANY RECORDED IN BOOK 8, PAGE 359, OF MAPS, IN THE CITY OF MURRIETA,

COUNTY OF RIVERSIDE, STATE OF CALIFORNIA, IN THE OFFICE OF THE COUNTY RECORDER OF SAID COUNTY, DESCRIBED AS FOLLOWS:

BEGINNING ON THE CENTER LINE OF JACKSON AVENUE 660 FEET SOUTHEASTERLY OF THE CENTER LINE OF FIG STREET; THENCE SOUTHWESTERLY PARALLEL WITH THE CENTERLINE OF FIG STREET, 660 FEET; THENCE SOUTHEASTERLY PARALLEL WITH THE CENTER LINE OF JACKSON AVENUE, 650 FEET, TO THE SOUTHEASTERLY LINE OF SAID LOT; THENCE NORTHEASTERLY ALONG THE SOUTHEASTERLY LINE OF SAID LOT, TO THE CENTER LINE OF JACKSON AVENUE; THENCE NORTHWESTERLY ALONG THE CENTER LINE OF JACKSON AVENUE, 660 FEET TO THE POINT OF BEGINNING.

EXCEPTING THEREFROM THE NORTHEASTERLY 264 FEET OF LOT 124

ALSO EXCEPTING THAT PORTION CONVEYED TO THE STATE OF CALIFORNIA BY DEED RECORDED SEPTEMBER 22, 1950, IN BOOK 1206 PAGE 107, OFFICIAL RECORDS.

FURTHER EXCEPTING THAT PORTION INCLUDED WITHIN THE LINES OF THE

DESCRIBED LAND IN THE GRANT DEED TO THE CITY OF TEMECULA, A MUNICIPAL CORPORATION, RECORDED MARCH 23, 2022, AS INSTRUMENT NO. 2022-0141306 OF OFFICIAL RECORDS OF RIVERSIDE COUNTY, CALIFORNIA.

PARCEL 2A:

AN EASEMENT FOR ROAD PURPOSES LYING ALONG THE SOUTHEASTERLY 30 FEET OF THE FOLLOWING DESCRIBED PROPERTY:

BEGINNING AT A POINT ON THE CENTER LINE OF JACKSON AVENUE 330 FEET SOUTHEASTERLY FROM THE CENTER LINE OF FIG STREET; THENCE AT RIGHT ANGLES SOUTHWESTERLY TO A POINT 132 FEET FROM THE CENTER LINE JACKSON AVENUE, THIS BEING THE POINT OF BEGINNING; FROM THIS POINT OF BEGINNING SOUTHWESTERLY PARALLEL TO FIG STREET FOR 132 FEET; THENCE AT RIGHT ANGLES SOUTHEASTERLY FOR 330 FEET; THENCE AT RIGHT ANGLES NORTHEASTERLY FOR 132 FEET; THENCE AT RIGHT ANGLES NORTHWESTERLY FOR 330 FEET TO THE POINT OF BEGINNING.

PARCEL 2B:

AN EASEMENT FOR ROAD PURPOSES LYING ALONG THE SOUTHEASTERLY 30 FEET OF THE FOLLOWING DESCRIBED PROPERTY:

BEGINNING AT A POINT ON THE CENTER LINE OF JACKSON AVENUE 330 FEET 658
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SOUTHEASTERLY FROM THE CENTER LINE OF FIG STREET; THIS BEING THE POINT OF BEGINNING; FROM THIS POINT OF BEGINNING SOUTHWESTERLY PARALLEL TO FIG STREET FOR 132 FEET; THENCE AT RIGHT ANGLES SOUTHEASTERLY FOR 330 FEET; THENCE AT RIGHT ANGLES NORTHEASTERLY FOR 132 FEET TO THE CENTER LINE OF JACKSON AVENUE; THENCE AT RIGHT ANGLES NORTHWESTERLY FOR 330 FEET ALONG, THE CENTER LINE OF JACKSON AVENUE TO THE POINT OF BEGINNING. 659

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DEPICTION OF SITE 3

660

661

CITY OF MURRIETA
Planning Commission Meeting
Agenda Report
5/28/2025
Agenda Item No. 3.

TO: HONORABLE CHAIR AND MEMBERS OF THE PLANNING

COMMISSION
FROM: Carl Stiehl, City Planner
PREPARED BY: Eric Dunn, Deputy City Attorney
SUBJECT:

Consideration of a Development Agreement for Digital Billboards at Locations Approved by Relocation Agreement

RECOMMENDATION
Staff recommends the following:

1. Open the public hearing and receive public comments;

2. Find that the action is exempt from the California Environmental Quality Act (CEQA) pursuant to Sections 15302 and 15303 as described in this staff report and the Resolution; and,

3. Approve the attached Resolution recommending that the City Council approve the proposed Development Agreement attached as an exhibit to the Resolution. The Development Agreement will authorize the relocation or reconstruction of Billboards, subject to an approved Relocation Agreement.

BACKGROUND
In 2022 the City entered into a Relocation Agreement (attached as Exhibit A) with Lamar Central Outdoor, LLC, (Lamar) for the removal of three (3) existing non-conforming static billboards. In exchange, Lamar was authorized to construct three digital billboards in new locations, among other things. Changes the City made to the Development Code (Murrieta Municipal Code (MMC) Title 16) in 2022 authorizes the use of a Development Agreement for the proposed billboard improvements (MMC Section 16.38.150).

ANALYSIS
Summary of Development Agreement Terms:

As further detailed in the proposed Development Agreement, conditions negotiated and agreed to by the CITY OF MURRIETA Printed on 5/22/2025Page 1 of 3
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Agenda Item No. 3.

Developer and City include, but are not limited to:

1. The term shall commence on the Effective Date and shall terminate on its thirty (30) year anniversary, unless extended in accordance with the terms of the Development Agreement.

2. Upon the permanent removal of three (3) Removed Billboards (as defined in the Relocation Agreement), the City will allow Developer to build three (3) digital outdoor advertising displays (“DOADs”).

3. Developer will be responsible for the DOADs, including the obligation to remove graffiti from, and make any repairs to, the DOADs within 48 hours notification.

4. DOADs shall not operate at brightness levels of more than 0.3-foot candles above ambient light, as measured using a foot candle meter at a pre-set distance. Distance to measure the foot candles impact shall be measured from a distance of 250 ft. for a sign with a nominal face size of 14’x 48’.Each Digital Display Area must have a light-sensing device that will adjust the brightness as ambient light conditions change in accordance with the Outdoor Advertising Act.

5. DOADs shall contain static messages only, and shall not have movement, or the appearance or optical illusion of movement during the static display period, of any part of the sign structure, design, or pictorial segment of the sign, including the movement or appearance of movement. Each static message shall not include flashing lighting or the varying of light intensity.

6. No DOAD shall involve any red or blinking or intermittent light likely to be mistaken for warning or danger signals nor shall its illumination impair the vision of travelers on the adjacent freeway and/or roadways.

7. The DOAD shall be operated with systems and monitoring to freeze the display in one static position, display a full black screen, or turn off, in the event of a malfunction.

8. No DOAD shall simulate or imitate any directional, warning, danger, or any display likely to be mistaken for any permitted sign intended or likely to be construed as giving warning to traffic by, for example, the use of the words “stop” or “slow down.”

9. The Developer voluntarily covenants and agrees to prohibit advertising displayed on the DOADs for adult businesses, cabarets, strip clubs, lingerie, and cannabis products of any kind including CBD products.

10. The Developer will pay the City a one-time payment of Two Hundred and Fifty Thousand Dollars ($250,000) per DOAD, with such payment due to the City upon the commencement date of each DOAD.

11. The Developer shall further pay to the City an annual fee in the sum of the greater of One Hundred Thousand Dollars ($100,000) each calendar year or twenty-five percent (25%) of the annual gross advertising revenue generated by each of the DOADs.

12. The Developer will also donate a City Hall Digital Monument Sign to the City as described in the CITY OF MURRIETA Printed on 5/22/2025Page 2 of 3
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Agenda Item No. 3.

12. The Developer will also donate a City Hall Digital Monument Sign to the City as described in the Relocation Agreement.

13. The City shall be entitled to place up to one eight-second public service message per minute on each DOAD provided that space is available.

14. Sign facilities shall be in compliance with FAA and Caltrans standards.

In sum, the proposed Development Agreement establishes development standards for the three (3) billboard reconstructions consistent with the Relocation Agreement and consistent with the policies of the Murrieta Municipal Code and California Outdoor Advertising Act.

The three locations for reconstructed signs are 41001 Golden Gate Circle (57’tall), 25941 Jackson Avenue (85’tall), and 26171 Jackson Avenue (57’tall). See Attachment 2 for the vicinity map, showing the three locations.

Staff have reviewed the proposed plans and have determined that the three (3) reconstructed billboards subject to the proposed Development Agreement will not be detrimental to the surrounding areas, based on the required operating terms, including design and regulatory controls. The development and operations requirements will ensure appropriate integration in context with existing and anticipated adjacent developments and are consistent with applicable development standards.

ENVIRONMENTAL DETERMINATION
The Project has been evaluated pursuant to the California Environmental Quality Act (CEQA), and it has been determined that the Agreement is exempt pursuant to CEQA Guidelines 15302 and 15303 because it will allow for the replacement or reconstruction of existing structures and the new construction or conversion of small structures. See Attachment 3 for the Notice of Exemption.

ATTACHMENTS

1. Resolution
Attachment 1: Ordinance
Development Agreement
Exhibit A: Relocation Agreement
Exhibits B-D: Three billboard location plans, and renderings and legal descriptions

2. Vicinity Map

3. Notice of Exemption
CITY OF MURRIETA Printed on 5/22/2025Page 3 of 3
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BILLBOARD RELOCATION AGREEMENT
THIS BILLBOARD RELOCATION AGREEMENT (“the Agreement”) is entered into as of this _____ day of _______________, 2023 (the “Effective Date”), by and between the CITY OF MURRIETA, a public body, corporate and politic (“City”), and LAMAR CENTRAL OUTDOOR, LLC, a Delaware limited liability company (“Lamar”). Hereafter City and Lamar are sometimes referred to as “Party” or collectively as “Parties.”

RECITALS
WHEREAS, L amar owns and operates legal non -conforming billboard advertising structures within the city limits of City (each a “Billboard” and collectively the “Billboards”); WHEREAS, the California Outdoor Advertising Act, Business and Professions Code, Section 5200, et. seq. (in particular Bus. & Prof. Code Section 5412), encourages local entities and display owners to enter into relocation agreements which allow local entities to continue development in a planned manner without expenditure of public funds while al lowing the continued maintenance of private investment and a medium of public communications; WHEREAS, the California Outdoor Advertising Act (in particular Bus. & Prof. Code Section 5412) specifically empowers, and encourages, local agencies to enter int o relocation agreements on whatever terms are agreeable to the City and display owners and to adopt ordinances and resolutions providing for relocation of displays; WHEREAS, the City has previously approved a Relocation Agreement dated April 15, 1997, a c opy of which is attached hereto as Exhibit “A”, which authorized the removal and replacement of one of Lamar’s Billboards previously owned by Outdoor Media Group, Inc. (the “Old Billboard”) for a more modernized “aesthetically pleasing” structure, which has not yet been replaced;
WHEREAS, the City of Temecula, in cooperation with the California Department of Transportation (Caltrans), filed a Complaint in Eminent Domain per Riverside County Superior Court Case No. CVSW2200256 to condemn the interests of th e Old Billboard, which lies within the I-15/French Valley Parkway Improvements Project. Lamar and the City of Temecula entered a settlement agreement whereby the City of Temecula would expend public funds to compensate Lamar for all dismantle costs, rebuilding costs and lost rent associated with the removal of the Old Billboard;
WHEREAS, the City has the opportunity and ability to prevent the unnecessary expenditure of public condemnation funds for the removal of the Old Billboard by permitting Lamar to r elocate it outside the parameters of the I -15/French Valley Parkway Improvements Project;
WHEREAS, the City wishes to prevent the unnecessary expenditure of public condemnation funds while upholding its previous commitment to modernize the Old Billboard; WHEREAS, the City further desires to reduce the number of Billboards within the City thereby diminishing visual clutter and improving the aesthetic appearance of the City; DocuSign Envelope ID: 54CE3DD8-3660-4D9C-9688-778BDB10DF1B 665
01375.0020/802274.8 2
L375/000 - 398407.1
WHEREAS, this Agreement relates to eight (8) Billboards in the City:
(A) the permanent removal of three (3) Billboards;
(B) the right to construct and erect one (1) of those removed Billboards on relocated property;
(C) the right to reconstruct three (3) Billboards in order to remove old, obsolete displays and allow for modernized displays; and
(D) the right to relocate and reconstruct the Old Billboard, which has not been completed after it was authorized in the Relocation Agreement dated April 15, 1997.

WHEREAS, Section 16.38.150 of the City Municipal Code allows and encourages the relocation and reconstruction of existing Billboards upon approval of a Billboard Relocation Agreement and upon compliance with the provisions therein; WHEREAS, the City and Lamar now wish to enter into this Agreement to memorial ize the terms and conditions upon which Lamar will have the right to relocate and reconstruct certain of its legally existing Billboards.

2. Existing Billboard Removal.
a. Permanent Removal of Exi sting Billboards . In exchange for the ability to develop the 215/Keller Billboard and Reconstructed Billboards, identified below, Lamar shall permanently remove the three (3) existing Billboards identified in Exhibit “ B” (the “Removed Billboards”). Each of the Removed Billboards currently holds the status of a legal non-conforming use as the term is defined by the City Development Code. Removal of the Removed Billboards identified in Exhibit B shall be in accordance with all applicable federal, state and local regulations.

Lamar shall, at its sole cost and expense, secure all required permits necessary to remove the Removed Billboards, including but not limited to, the City’s demolition permits. b. Timing of Removal . Lamar shall remove the Removed Billboar ds on an ongoing basis as each Reconstructed Billboard receives its necessary approvals for development.

Each removal shall take place within sixty (60) days of the Effective Date of each Reconstructed Billboard’s Development Approvals, as described in Section 4a below. For purposes of this Section 2b, the term “Effective Date” means either: (1) the expiration of all administrative appeal DocuSign Envelope ID: 54CE3DD8-3660-4D9C-9688-778BDB10DF1B 666
01375.0020/802274.8 3
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periods provided for by the City Development Code and applicable to City approval of City sign permits, or (2) if an ap peal is filed, the date upon which either the Planning Commission and/or City Council approval becomes final. Notwithstanding the foregoing, Lamar shall not be entitled to commence construction and installation of the 215/Keller Billboard or Reconstructed Billboard(s) prior to the removal of all of the Removed Billboards. If Lamar has not obtained the Development Approvals for the Reconstructed Billboards , Lamar shall have no obligation to remove any of the Removed Billboards pursuant to the terms of this Agreement and the obligations of the Parties under this Agreement shall terminate and the Agreement shall be of no further force and effect.

3. Relocation and Reconstruction of Billboards.
a. 215/Keller Billboard. Upon the permanent removal of the Removed Billboards, Lamar shall be entitled to construct one (1) Billboard upon City -owned property located by the Interstate 215 Highway and Keller Road identified in Exhibit “C” (the “215/Keller Billboard”), the precise location of which shall be determined within the discretion of Lamar subject to City’s reasonable approval for traffic safety. Lamar shall be entitled to construct the 215/Keller Billboard with a two-panel changeable message digital display. The 215/Keller Billboard shall be subject to the approval of a sign permit and Conditional Use Permit, as provided in Section 4b below, and a lease incorporating the revenue sharing provisions of Section 5 below.

Lamar acknowledges that a future freeway interchange is planned for Keller Road and Interstate 215. In the event that a regulatory authority condemns or takes any portion of the premises affecting Lamar’s access, placement or the visibility of the 215/Keller Billboard, City agrees to allow Lamar to relocate the 215/Keller Billboard to another location in the same area or to an alternative location determined by the Parties at that time. City agrees that any damages relating to the 215/Keller Billboard paid for by the regulatory authority, including the costs of relocation, will be awarded to Lamar.
b. Reconstructed Billboards. Upon the permanent removal of the Removed Billboards, Lamar shall also be entitled to reconstruct three (3) existing Billboards upon private property, more specifically described and de picted in Exhibit “D,” (the “Reconstructed Billboards”). Each of the Reconstructed Billboards currently holds the status of a legal non - conforming use as the term is defined by the City Development Code. Lamar shall be entitled to incorporate either singl e or double -sided changeable message digital displays into the Reconstructed Billboards. The Reconstructed Billboards shall be subject to the approval of a sign permit and a Development Agreement as provided in Section 4b below. c. Old Billboard. Lamar shall be entitled to reconstruct the Old Billboard, which was originally approved for reconstruction in the Relocation Agreement dated April 15, 1997 (Exhibit A), at a nearby location outside of the I-15/French Valley Parkway Improvements Project to prevent the unnecessary expenditure of public condemnation funds. The reconstructed Old Billboard shall be a double-sided static Billboard. Lamar shall obtain all the necessary sign permits required for the construction of the Old Billboard, but will not be required to obtain a Conditional DocuSign Envelope ID: 54CE3DD8-3660-4D9C-9688-778BDB10DF1B 667
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Use Permit or Development Agreement. This Agreement supersedes the April 15,1997 Relocation Agreement in its entirety, and the 1997Agreement shall no longer have any effect. d. Findings. The City Council has found that this Agreement is in the public interest of the City and its residents. Adopting this Agreement constitutes a present exercise of the City’s police power, and this Agreement is consistent with the goals, objectives, purposes and provisions of the City’s General Plan and the City of Murrieta Municipal Code. The proposed relocation sites are compatible with the uses and structures on the site and in the surrounding area.

This Agreement is intended to achieve a number of the Ci ty’s objectives including the reduction of visual clutter by reducing the number of overall billboards located within the City and the removal of old, obsolete displays to allow for modernized displays, thereby improving the City’s appearance as a whole, w ithout expenditure of public funds, while accommodating continued investment in the City and preservation of expectations of developers and property owners and the use of outdoor advertising as an important medium of communication. The proposed 215/Keller Billboard, Reconstructed Billboards and Old Billboard would not create a traffic or safety problem with regard to onsite access circulation or visibility, nor would they interfere with onsite parking or landscaping required by City ordinance or permit. Add itionally, the proposed 215/Keller Billboard, Reconstructed Billboards and Old Billboard conceptual designs promote the character of the City. Finally, the City Council has found that the proposed 215/Keller Billboard, Reconstructed Billboards and Old Bill board would not otherwise result in a threat to the general health, safety and welfare of City residents.

4. Development Approvals.
a. Lamar shall, at its own expense, secure or cause to be secured all necessary permits and approvals, which may be required by all City, State, or any other governmental agency or utility affected by such construction, development or work to be performed by Lamar related to the Agreement, including, but not limited to, this Agreement and related staff reports and documents, sign permits, a Conditional Use Permit for the 215/Keller Billboard and Development Agreement for the Reconstructed Billboards , building and demolition permits, and all approvals required under CEQA and the State CEQA Guidelines, and all permits and approvals r equired from the California Department of Transportation (“Caltrans”) (collectively "Development Approvals").
b. Within ninety (90) days of the approval of this Agreement, Lamar shall, at its sole cost and expense, submit sign permit application(s), a Conditional Use Permit application for the 215/Keller Billboard and Development Agreement applications for the Reconstructed Billboards, with accompanying fees, to the City Planning Department for the development of such billboards. Lamar’s ability to con struct and install the 215/Keller Billboard and Reconstructed Billboards are expressly conditioned upon City approval of a Conditional Use Permit or Development Agreement (as applicable), and subsequent approval of a sign permit. The foregoing applications shall include the written consent of the property owner. An application for a sign permit shall be accompanied by construction drawings reflecting the design detail of the proposed billboards. Upon receipt of an application for a sign permit submitted pursuant to this Agreement, the City Planning Director shall review the sign permit application to determine whether the design DocuSign Envelope ID: 54CE3DD8-3660-4D9C-9688-778BDB10DF1B 668
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of the proposed billboard(s) is substantially similar to the conceptual designs reflected in Exhibit “E” attached hereto and inc orporated herein by this reference. Lamar acknowledges that, in addition to sign permits, Conditional Use Permit and Development Agreement, Lamar must obtain building permits from City prior to construction and installation of the 215/Keller Billboard and Reconstructed Billboards.

5. One-Time Payment and Revenue Sharing . As material consideration for City allowing Lamar to construct and operate the 215/Keller Billboard, the Reconstructed Billboards and the Old Billboard, Lamar shall pay the City a collective payment totaling One Million Dollars ($1,000,000.00). The payment shall be made in four equal installments of Two-Hundred and Fifty Thousand Dollars ($250,000.00) . Each installment shall be paid to the City as each of the 215/Keller Billboard and the Reconstructed Billboards are fully operational (i.e., all the Billboards are not required to be operational before the first payment is due) . Lamar shall also pay the City an annual fee equal to the greater of (i) One Hundred Thousand Dollars ($100,0 00.00) or (ii) twenty-five percent (25%) of the annual gross advertising revenue generated by each of the 215/Keller Billboard and Reconstructed Billboards . The lease agreement and development agreement(s) negotiated between the Parties for these billboard s shall provide that such revenue sharing shall constitute Lamar’s consideration under the agreements. The annual fee shall be further described in the applicable agreement.

6. City Hall Digital Monument. Lamar shall donate a City Hall Digital Monument (“Monument Sign”) with a digital display resolution pitch of 17mm or better and a display face not exceeding 250 square feet in a design as agreed upon by the Parties. Lamar shall have no duty to maintain, service, replace, repair, or otherwise care for the Monument Sign and cannot guaranty against any hardware or electrical malfunctions. City is solely responsible for the maintenance, service, replacement, repair and ultimate care of the Monument Sign.

7. Public Service Messages . As further consideration for the City’s Agreement to allow Lamar to develop the 215/Keller Billboard and Reconstructed Billboards, City shall be entitled to use of advertising space on the Signs on an “as available” basis; provided, however, that messages placed by City on the Signs must be limited to non -profit, public service messages (hereinafter “Public Service Messages”). The term Public Service Message shall expressly exclude any message advertising any business, company or event where such message would have a direct and tangible economic benefit to a private, for -profit company. The value of the Public Service Messages is estimated to be $300,000 annually.

For all Public Service Mess ages, City shall be responsible for providing Lamar with the advertising copy. Lamar shall not be responsible for producing or substantially modifying any advertising copy for a Public Service Message, and shall have 48 hours after receipt and approval of advertising copy to display the Public Service Message.

8. Lamar’s Advertising Policy. The Parties acknowledge that public advertising is an important form of public communication. City desires to preserve this type of communication while preservin g the character of the community and prevent exposure of its residents to advertising which City’s residents might find offensive . Accordingly, Lamar shall be prohibited DocuSign Envelope ID: 54CE3DD8-3660-4D9C-9688-778BDB10DF1B 669
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from displaying such offensive advertising material including, but not limited to, advertising for adult businesses, cabarets, strip clubs, lingerie, and cannabis products of any kind including CBD products.

9. Indemnity. Lamar, as a material part of the consideration to be rendered to City under this Agreement, shall indemnify City, its agents and employees and any successors or assigns to the City’s rights under this Agreement (collectively “City Parties”) and shall hold and save them and each of them harmless from any and all actions, suits, claims, damages to persons or property, losses, costs, penalties, obligations, errors, omissions or liabilities, (hereinafter “Indemnified Claims and Liabilities”) that may be asserted or claimed by any person, firm or entity arising out of or in connection with the use and maintenance of the 215/Ke ller Billboard, Reconstructed Billboards or Old Billboard by Lamar, its officers, agents and employees (collectively “Lamar Parties”), but only to the extent any such Indemnified Claims and Liabilities arise from (a) the failure of Lamar to keep such billb oards in good condition and repair, (b) the negligent acts or omissions of Lamar hereunder, or (c) Lamar’s negligent performance of or failure to perform any term or covenant of this Agreement, and in connection with the foregoing indemnity:
a. Lamar shall defend any action or actions filed in connection with any of said Indemnified Claims and Liabilities and will pay all costs and expenses, including legal costs and attorneys’ fees incurred in connection therewith; b. Lamar shall promptly pay any judgment rendered against the City and the City Parties for any such Indemnified Claims and Liabilities; and Lamar shall save and hold City and City Parties harmless therefrom; and
c. In the event City Parties are made a party to any action or proceeding filed or prosecuted against Lamar Parties for such Indemnified Claims and Liabilities, Lamar shall pay to City any and all costs and expenses incurred by City Parties in such action or proceeding, including but not limited to, legal costs and attorneys’ fees.

10. General Provisions.
a. Assignment. Lamar may only assign or otherwise transfer this Agreement to any other person, firm, or entity upon presentation to the City of an assignment and assumption agreement in a form reasonably acceptable to the City Attorney and upon receipt of the City’s written approval of such assignment or transfer by the City Manager; provided, however, that Lamar may, from time to time and one or more times, assign this Agreement to one or more persons or entities without the City’s approval, but with written notice to the City, as long as Lamar, or entities owned or controlled by it, have and maintain at least a twenty -five percent (25%) ownership interest in such entities who are the assignees or transferees. After a transfer or assignment as permitted by this Section, the City s hall look solely to such assignee or transferee for compliance with the provisions of this Agreement which have been assigned or transferred.

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b. Waiver. The waiver by any Party of any breach of any term, covenant or condition herein contained shall not be de emed to be a waiver of any other term, covenant or condition, or of any subsequent breach of the same term, covenant or condition. c. Notices. All notices and other communications required or permitted to be given hereunder shall be in writing and shall be s ent by: (a) certified or registered mail, postage pre-paid, return receipt requested, (b) personal delivery, or (c) a recognized overnight carrier that provides proof of delivery, and shall be addressed as follows:

If to Lamar:

Lamar Central Outdoor, LLC
449 East Parkcenter Circle South
San Bernardino, CA 92408
Attention: Brian Smith

If to the City:

City of Murrieta
Attn: Planning Director
1 Town Square
Murrieta, CA 92562

With a Copy to:

Stream Kim Hicks Wrage & Alfaro, PC
Attn: Theodore Stream, Esq.
3403 Tenth Street, Suite 700
Riverside, CA 92501

With a Copy to:

City of Murrieta
Attn: City Manager
1 Town Square
Murrieta, CA 92562
Aleshire & Wynder, LLP
Attn: Tiffany J. Israel
18881 Von Karman Avenue
Suite 1700
Irvine, CA 92612

Notices shall be deemed effective upon receipt or rejection only. d. Authority to Enter Agreement . All Parties have the requisite power and authority to execute, deliver and perform the Agreement. All Parties warrant that the individuals who have signed this Agreement have the legal power, right, and authority to bind each respective Party.
e. Amendment/Modification. No supplement, modification, or amendment of this Agreement shall be binding unless executed in writing and signed by all Parties. f. Attorneys’ Fees. In the event of litigation between the Parties arising out of this Agreement, the prevailing Party shall be entitled to recover its reasonable attorneys’ fees and other costs and expenses incurred, including attorneys’ fees on appeal, and all other reasonable costs and expenses for investigation of such action, including the conducting of discovery, in addition to whatever other relief to which it may be entitled.
g. Time is of the Essence. Time is of the essence of each and every provision of this Agreement.

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h. Miscellaneous. This Agreement embodies the entire agreement between the Parties and supersedes any prior or contemporaneous understandings between the Parties related to the Agreement. If any provision of this Agreement is held to be invalid, the balance shall remain binding upon the Parties. This Agreement shall be interpreted in accordance with its plain meaning, and not in favor of or against either Party. This Agreement shall be construed according to the laws of the State of California.
i. Counterparts. This Agreement may be signed in counterparts, each of which shall constitute an original.

IN WITNESS WHEREOF, the Parties have caused this Agreement to be executed on the date set forth below.

ATTEST:

“CITY”:

CITY OF MURRIETA
By:
________________________________
Kim Summers, City Manager
By: __________________________________
Cristal McDonald, City Clerk

APPROVED AS TO FORM:

By:
_________________________
Tiffany Israel, City Attorney

“LAMAR”

LAMAR CENTRAL OUTDOOR
By: ________________________________
By: C. Todd Porter
Its: Vice President and General Manager

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EXHIBIT “A”
Relocation Agreement

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EXHIBIT “B”
Removed Billboards

Sign
No.

Board
Lease No. Display Nos. Location

1 5052 70521 /70522
I-15 EL .2mi N/O 215 Overpass
APN: 910-390-021

2 5054
70541/70542

I-15 EL .3mi N/O 215 Overpass APN 910-390-
021

3 3361

33613/33614

I-15 WL 1.35mi N/O Winchester APN: 910-210-
050.

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EXHIBIT “C”
215/Keller Billboard

No. Location

1. Corner of Keller Rd and Antelope Rd. APN: 384-220-001

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EXHIBIT “D”
Reconstructed Billboards

Sign
No.

Board
Lease No. Display Nos. Location

1 3331

33311/33312

I-15 WL 1.2 Mi N/O Winchester APN: 910-210-055

2 3333

33331/33332

I-15 & 215 EL S/O Overpass APN: 910-020-077

3 5058

70581/70582

I-15 E/L 1.5 mi N/O Winchester APN: 910-060-009

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EXHIBIT “E”
Conceptual Billboard Designs

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RECITALS
WHEREAS, L amar owns and operates legal non -conforming billboard advertising structures within the city limits of City (each a “Billboard” and collectively the “Billboards”); WHEREAS, the California Outdoor Advertising Act, Business and Professions Code, Section 5200, et. seq. (in particular Bus. & Prof. Code Section 5412), encourages local entities and display owners to enter into relocation agreements which allow local entities to continue development in a planned manner without expenditure of public funds while al lowing the continued maintenance of private investment and a medium of public communications; WHEREAS, the California Outdoor Advertising Act (in particular Bus. & Prof. Code Section 5412) specifically empowers, and encourages, local agencies to enter int o relocation agreements on whatever terms are agreeable to the City and display owners and to adopt ordinances and resolutions providing for relocation of displays; WHEREAS, the City has previously approved a Relocation Agreement dated April 15, 1997, a c opy of which is attached hereto as Exhibit “A”, which authorized the removal and replacement of one of Lamar’s Billboards previously owned by Outdoor Media Group, Inc. (the “Old Billboard”) for a more modernized “aesthetically pleasing” structure, which has not yet been replaced;
WHEREAS, the City of Temecula, in cooperation with the California Department of Transportation (Caltrans), filed a Complaint in Eminent Domain per Riverside County Superior Court Case No. CVSW2200256 to condemn the interests of th e Old Billboard, which lies within the I-15/French Valley Parkway Improvements Project. Lamar and the City of Temecula entered a settlement agreement whereby the City of Temecula would expend public funds to compensate Lamar for all dismantle costs, rebuilding costs and lost rent associated with the removal of the Old Billboard;
WHEREAS, the City has the opportunity and ability to prevent the unnecessary expenditure of public condemnation funds for the removal of the Old Billboard by permitting Lamar to r elocate it outside the parameters of the I -15/French Valley Parkway Improvements Project;
WHEREAS, the City wishes to prevent the unnecessary expenditure of public condemnation funds while upholding its previous commitment to modernize the Old Billboard; WHEREAS, the City further desires to reduce the number of Billboards within the City thereby diminishing visual clutter and improving the aesthetic appearance of the City; DocuSign Envelope ID: 54CE3DD8-3660-4D9C-9688-778BDB10DF1B 693
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WHEREAS, this Agreement relates to eight (8) Billboards in the City:
(A) the permanent removal of three (3) Billboards;
(B) the right to construct and erect one (1) of those removed Billboards on relocated property;
(C) the right to reconstruct three (3) Billboards in order to remove old, obsolete displays and allow for modernized displays; and
(D) the right to relocate and reconstruct the Old Billboard, which has not been completed after it was authorized in the Relocation Agreement dated April 15, 1997.

WHEREAS, Section 16.38.150 of the City Municipal Code allows and encourages the relocation and reconstruction of existing Billboards upon approval of a Billboard Relocation Agreement and upon compliance with the provisions therein; WHEREAS, the City and Lamar now wish to enter into this Agreement to memorial ize the terms and conditions upon which Lamar will have the right to relocate and reconstruct certain of its legally existing Billboards.

2. Existing Billboard Removal.
a. Permanent Removal of Exi sting Billboards . In exchange for the ability to develop the 215/Keller Billboard and Reconstructed Billboards, identified below, Lamar shall permanently remove the three (3) existing Billboards identified in Exhibit “ B” (the “Removed Billboards”). Each of the Removed Billboards currently holds the status of a legal non-conforming use as the term is defined by the City Development Code. Removal of the Removed Billboards identified in Exhibit B shall be in accordance with all applicable federal, state and local regulations.

Each removal shall take place within sixty (60) days of the Effective Date of each Reconstructed Billboard’s Development Approvals, as described in Section 4a below. For purposes of this Section 2b, the term “Effective Date” means either: (1) the expiration of all administrative appeal DocuSign Envelope ID: 54CE3DD8-3660-4D9C-9688-778BDB10DF1B 694
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periods provided for by the City Development Code and applicable to City approval of City sign permits, or (2) if an ap peal is filed, the date upon which either the Planning Commission and/or City Council approval becomes final. Notwithstanding the foregoing, Lamar shall not be entitled to commence construction and installation of the 215/Keller Billboard or Reconstructed Billboard(s) prior to the removal of all of the Removed Billboards. If Lamar has not obtained the Development Approvals for the Reconstructed Billboards , Lamar shall have no obligation to remove any of the Removed Billboards pursuant to the terms of this Agreement and the obligations of the Parties under this Agreement shall terminate and the Agreement shall be of no further force and effect.

3. Relocation and Reconstruction of Billboards.
a. 215/Keller Billboard. Upon the permanent removal of the Removed Billboards, Lamar shall be entitled to construct one (1) Billboard upon City -owned property located by the Interstate 215 Highway and Keller Road identified in Exhibit “C” (the “215/Keller Billboard”), the precise location of which shall be determined within the discretion of Lamar subject to City’s reasonable approval for traffic safety. Lamar shall be entitled to construct the 215/Keller Billboard with a two-panel changeable message digital display. The 215/Keller Billboard shall be subject to the approval of a sign permit and Conditional Use Permit, as provided in Section 4b below, and a lease incorporating the revenue sharing provisions of Section 5 below.

Lamar acknowledges that a future freeway interchange is planned for Keller Road and Interstate 215. In the event that a regulatory authority condemns or takes any portion of the premises affecting Lamar’s access, placement or the visibility of the 215/Keller Billboard, City agrees to allow Lamar to relocate the 215/Keller Billboard to another location in the same area or to an alternative location determined by the Parties at that time. City agrees that any damages relating to the 215/Keller Billboard paid for by the regulatory authority, including the costs of relocation, will be awarded to Lamar.
b. Reconstructed Billboards. Upon the permanent removal of the Removed Billboards, Lamar shall also be entitled to reconstruct three (3) existing Billboards upon private property, more specifically described and de picted in Exhibit “D,” (the “Reconstructed Billboards”). Each of the Reconstructed Billboards currently holds the status of a legal non - conforming use as the term is defined by the City Development Code. Lamar shall be entitled to incorporate either singl e or double -sided changeable message digital displays into the Reconstructed Billboards. The Reconstructed Billboards shall be subject to the approval of a sign permit and a Development Agreement as provided in Section 4b below. c. Old Billboard. Lamar shall be entitled to reconstruct the Old Billboard, which was originally approved for reconstruction in the Relocation Agreement dated April 15, 1997 (Exhibit A), at a nearby location outside of the I-15/French Valley Parkway Improvements Project to prevent the unnecessary expenditure of public condemnation funds. The reconstructed Old Billboard shall be a double-sided static Billboard. Lamar shall obtain all the necessary sign permits required for the construction of the Old Billboard, but will not be required to obtain a Conditional DocuSign Envelope ID: 54CE3DD8-3660-4D9C-9688-778BDB10DF1B 695
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Use Permit or Development Agreement. This Agreement supersedes the April 15,1997 Relocation Agreement in its entirety, and the 1997Agreement shall no longer have any effect. d. Findings. The City Council has found that this Agreement is in the public interest of the City and its residents. Adopting this Agreement constitutes a present exercise of the City’s police power, and this Agreement is consistent with the goals, objectives, purposes and provisions of the City’s General Plan and the City of Murrieta Municipal Code. The proposed relocation sites are compatible with the uses and structures on the site and in the surrounding area.

4. Development Approvals.
a. Lamar shall, at its own expense, secure or cause to be secured all necessary permits and approvals, which may be required by all City, State, or any other governmental agency or utility affected by such construction, development or work to be performed by Lamar related to the Agreement, including, but not limited to, this Agreement and related staff reports and documents, sign permits, a Conditional Use Permit for the 215/Keller Billboard and Development Agreement for the Reconstructed Billboards , building and demolition permits, and all approvals required under CEQA and the State CEQA Guidelines, and all permits and approvals r equired from the California Department of Transportation (“Caltrans”) (collectively "Development Approvals").
b. Within ninety (90) days of the approval of this Agreement, Lamar shall, at its sole cost and expense, submit sign permit application(s), a Conditional Use Permit application for the 215/Keller Billboard and Development Agreement applications for the Reconstructed Billboards, with accompanying fees, to the City Planning Department for the development of such billboards. Lamar’s ability to con struct and install the 215/Keller Billboard and Reconstructed Billboards are expressly conditioned upon City approval of a Conditional Use Permit or Development Agreement (as applicable), and subsequent approval of a sign permit. The foregoing applications shall include the written consent of the property owner. An application for a sign permit shall be accompanied by construction drawings reflecting the design detail of the proposed billboards. Upon receipt of an application for a sign permit submitted pursuant to this Agreement, the City Planning Director shall review the sign permit application to determine whether the design DocuSign Envelope ID: 54CE3DD8-3660-4D9C-9688-778BDB10DF1B 696
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of the proposed billboard(s) is substantially similar to the conceptual designs reflected in Exhibit “E” attached hereto and inc orporated herein by this reference. Lamar acknowledges that, in addition to sign permits, Conditional Use Permit and Development Agreement, Lamar must obtain building permits from City prior to construction and installation of the 215/Keller Billboard and Reconstructed Billboards.

5. One-Time Payment and Revenue Sharing . As material consideration for City allowing Lamar to construct and operate the 215/Keller Billboard, the Reconstructed Billboards and the Old Billboard, Lamar shall pay the City a collective payment totaling One Million Dollars ($1,000,000.00). The payment shall be made in four equal installments of Two-Hundred and Fifty Thousand Dollars ($250,000.00) . Each installment shall be paid to the City as each of the 215/Keller Billboard and the Reconstructed Billboards are fully operational (i.e., all the Billboards are not required to be operational before the first payment is due) . Lamar shall also pay the City an annual fee equal to the greater of (i) One Hundred Thousand Dollars ($100,0 00.00) or (ii) twenty-five percent (25%) of the annual gross advertising revenue generated by each of the 215/Keller Billboard and Reconstructed Billboards . The lease agreement and development agreement(s) negotiated between the Parties for these billboard s shall provide that such revenue sharing shall constitute Lamar’s consideration under the agreements. The annual fee shall be further described in the applicable agreement.

For all Public Service Mess ages, City shall be responsible for providing Lamar with the advertising copy. Lamar shall not be responsible for producing or substantially modifying any advertising copy for a Public Service Message, and shall have 48 hours after receipt and approval of advertising copy to display the Public Service Message.

8. Lamar’s Advertising Policy. The Parties acknowledge that public advertising is an important form of public communication. City desires to preserve this type of communication while preservin g the character of the community and prevent exposure of its residents to advertising which City’s residents might find offensive . Accordingly, Lamar shall be prohibited DocuSign Envelope ID: 54CE3DD8-3660-4D9C-9688-778BDB10DF1B 697
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from displaying such offensive advertising material including, but not limited to, advertising for adult businesses, cabarets, strip clubs, lingerie, and cannabis products of any kind including CBD products.

9. Indemnity. Lamar, as a material part of the consideration to be rendered to City under this Agreement, shall indemnify City, its agents and employees and any successors or assigns to the City’s rights under this Agreement (collectively “City Parties”) and shall hold and save them and each of them harmless from any and all actions, suits, claims, damages to persons or property, losses, costs, penalties, obligations, errors, omissions or liabilities, (hereinafter “Indemnified Claims and Liabilities”) that may be asserted or claimed by any person, firm or entity arising out of or in connection with the use and maintenance of the 215/Ke ller Billboard, Reconstructed Billboards or Old Billboard by Lamar, its officers, agents and employees (collectively “Lamar Parties”), but only to the extent any such Indemnified Claims and Liabilities arise from (a) the failure of Lamar to keep such billb oards in good condition and repair, (b) the negligent acts or omissions of Lamar hereunder, or (c) Lamar’s negligent performance of or failure to perform any term or covenant of this Agreement, and in connection with the foregoing indemnity:
a. Lamar shall defend any action or actions filed in connection with any of said Indemnified Claims and Liabilities and will pay all costs and expenses, including legal costs and attorneys’ fees incurred in connection therewith; b. Lamar shall promptly pay any judgment rendered against the City and the City Parties for any such Indemnified Claims and Liabilities; and Lamar shall save and hold City and City Parties harmless therefrom; and
c. In the event City Parties are made a party to any action or proceeding filed or prosecuted against Lamar Parties for such Indemnified Claims and Liabilities, Lamar shall pay to City any and all costs and expenses incurred by City Parties in such action or proceeding, including but not limited to, legal costs and attorneys’ fees.

10. General Provisions.
a. Assignment. Lamar may only assign or otherwise transfer this Agreement to any other person, firm, or entity upon presentation to the City of an assignment and assumption agreement in a form reasonably acceptable to the City Attorney and upon receipt of the City’s written approval of such assignment or transfer by the City Manager; provided, however, that Lamar may, from time to time and one or more times, assign this Agreement to one or more persons or entities without the City’s approval, but with written notice to the City, as long as Lamar, or entities owned or controlled by it, have and maintain at least a twenty -five percent (25%) ownership interest in such entities who are the assignees or transferees. After a transfer or assignment as permitted by this Section, the City s hall look solely to such assignee or transferee for compliance with the provisions of this Agreement which have been assigned or transferred.

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b. Waiver. The waiver by any Party of any breach of any term, covenant or condition herein contained shall not be de emed to be a waiver of any other term, covenant or condition, or of any subsequent breach of the same term, covenant or condition. c. Notices. All notices and other communications required or permitted to be given hereunder shall be in writing and shall be s ent by: (a) certified or registered mail, postage pre-paid, return receipt requested, (b) personal delivery, or (c) a recognized overnight carrier that provides proof of delivery, and shall be addressed as follows:

If to Lamar:

Lamar Central Outdoor, LLC
449 East Parkcenter Circle South
San Bernardino, CA 92408
Attention: Brian Smith

If to the City:

City of Murrieta
Attn: Planning Director
1 Town Square
Murrieta, CA 92562

With a Copy to:

Stream Kim Hicks Wrage & Alfaro, PC
Attn: Theodore Stream, Esq.
3403 Tenth Street, Suite 700
Riverside, CA 92501

With a Copy to:

City of Murrieta
Attn: City Manager
1 Town Square
Murrieta, CA 92562
Aleshire & Wynder, LLP
Attn: Tiffany J. Israel
18881 Von Karman Avenue
Suite 1700
Irvine, CA 92612

Notices shall be deemed effective upon receipt or rejection only. d. Authority to Enter Agreement . All Parties have the requisite power and authority to execute, deliver and perform the Agreement. All Parties warrant that the individuals who have signed this Agreement have the legal power, right, and authority to bind each respective Party.
e. Amendment/Modification. No supplement, modification, or amendment of this Agreement shall be binding unless executed in writing and signed by all Parties. f. Attorneys’ Fees. In the event of litigation between the Parties arising out of this Agreement, the prevailing Party shall be entitled to recover its reasonable attorneys’ fees and other costs and expenses incurred, including attorneys’ fees on appeal, and all other reasonable costs and expenses for investigation of such action, including the conducting of discovery, in addition to whatever other relief to which it may be entitled.
g. Time is of the Essence. Time is of the essence of each and every provision of this Agreement.

DocuSign Envelope ID: 54CE3DD8-3660-4D9C-9688-778BDB10DF1B 699
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h. Miscellaneous. This Agreement embodies the entire agreement between the Parties and supersedes any prior or contemporaneous understandings between the Parties related to the Agreement. If any provision of this Agreement is held to be invalid, the balance shall remain binding upon the Parties. This Agreement shall be interpreted in accordance with its plain meaning, and not in favor of or against either Party. This Agreement shall be construed according to the laws of the State of California.
i. Counterparts. This Agreement may be signed in counterparts, each of which shall constitute an original.

IN WITNESS WHEREOF, the Parties have caused this Agreement to be executed on the date set forth below.

ATTEST:

“CITY”:

CITY OF MURRIETA
By:
________________________________
Kim Summers, City Manager
By: __________________________________
Cristal McDonald, City Clerk

APPROVED AS TO FORM:

By:
_________________________
Tiffany Israel, City Attorney

“LAMAR”

LAMAR CENTRAL OUTDOOR
By: ________________________________
By: C. Todd Porter
Its: Vice President and General Manager

DocuSign Envelope ID: 54CE3DD8-3660-4D9C-9688-778BDB10DF1B 700
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EXHIBIT “A”
Relocation Agreement

DocuSign Envelope ID: 54CE3DD8-3660-4D9C-9688-778BDB10DF1B 701
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DocuSign Envelope ID: 54CE3DD8-3660-4D9C-9688-778BDB10DF1B 702
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L375/000 - 398407.1

DocuSign Envelope ID: 54CE3DD8-3660-4D9C-9688-778BDB10DF1B 703
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DocuSign Envelope ID: 54CE3DD8-3660-4D9C-9688-778BDB10DF1B 704
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DocuSign Envelope ID: 54CE3DD8-3660-4D9C-9688-778BDB10DF1B 706
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EXHIBIT “B”
Removed Billboards

Sign
No.

Board
Lease No. Display Nos. Location

1 5052 70521 /70522
I-15 EL .2mi N/O 215 Overpass
APN: 910-390-021

2 5054
70541/70542

I-15 EL .3mi N/O 215 Overpass APN 910-390-
021

3 3361

33613/33614

I-15 WL 1.35mi N/O Winchester APN: 910-210-
050.

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EXHIBIT “C”
215/Keller Billboard

No. Location

1. Corner of Keller Rd and Antelope Rd. APN: 384-220-001

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EXHIBIT “D”
Reconstructed Billboards

Sign
No.

Board
Lease No. Display Nos. Location

1 3331

33311/33312

I-15 WL 1.2 Mi N/O Winchester APN: 910-210-055

2 3333

33331/33332

I-15 & 215 EL S/O Overpass APN: 910-020-077

3 5058

70581/70582

I-15 E/L 1.5 mi N/O Winchester APN: 910-060-009

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EXHIBIT “E”
Conceptual Billboard Designs

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DocuSign Envelope ID: 54CE3DD8-3660-4D9C-9688-778BDB10DF1B 720
§¨¦15
CC
SITE
BP
SF-2
SF-1
OS
INN
INN
INN
MF-2
SITE
SITE
FIG ST

MONROE AVE
ELM ST

MADISON AVE

JEFFERSON
AVE

HOOVER AVE

NICK LN

CALLE REAL

CARTIE R S T
W
HITEW
OOD RD

LASALLE
PL

GOLDEN GATE CIR

LARCHMONT LN

ARIEL HOPE W

AYMARCO POLO ST
ELM ST
LAMAR BILLBOARDS 5/14/2025
APN: 910-210-055,
910-020-081,
910-060-019
Vicinity Map
800 0 800400 Feet
E
Overview Map
G:\GISData\Departments\Planning\ArcMapDocs_25\Vicinity2025.mxd 721

NOTICE OF EXEMPTION

City of Murrieta Planning Division (Development Services Department)

TO: County Clerk and Recorder's Office FROM: City of Murrieta County of Riverside Planning Division (DSD)
2724 Gateway Drive 1 Town Square
Riverside, CA 92507 Murrieta, CA 92562

Project Title: Development Agreement for Digital Billboards per Relocation Agreement

Project Applicant: LAMAR Central Outdoor, LLC

Description of Project: On December 20, 2022, the City and developer Lamar Central Outdoor, LLC entered into a Relocation Agreement in accordance with California Busin ess and Professions Code Sections 5200 et seq. and Title 16 of the Murrieta Municipal Code to memorialize the terms and conditions upon which Developer will have the right to relocate and reconstruct certain legally existing billboards within the City. Pursuant to the terms of the Relocation Agreement, upon the permanent removal of the Removed Billboards (as defined in the Relocation Agreement), the Developer shall be entitled to reconstruct three (3) existing Billboards upon private property, subject to the approval of a ministerial sign permit and a Development Agreement. The locations of the 3 billboard signs and corresponding heights are located at 41001 Golden Gate Circle (57’ tall), 25941 Jackson Avenue (85’ tall), and 26171 Jackson Avenue (57’ tall).

Project Site Size: The three project sites each have approximately 1,000 square fe et of area for the footprint of the pole and trenching, placed upon larger parcels.

Project Location: The three Project sites are located at 1) I-15 WL 1.2 MI N/O Winchester APN: 910-210-055, 2) I-15 & 215 EL S/O Overpass S APN: 910-020-077, and 3) I-15 E /L 1.5 MI N/O Winchester APN: 910-060- 009, Murrieta, California.

Public Agency Approval: On May 28, 2025, as part of their recommendation to City Counci l, the City of Murrieta Planning Commission determined that the project is exe mpt from the provisions of the California Environmental Quality Act (CEQA) guidelines Section 15302 – Rep lacement or Reconstruction, and Section 15303 New Construction or Conversion of Small Structures and ap proved the project along with a recommendation to City Council.

Exempt Status: (check one)
Ministerial (Section 21 080 (b)(1); Section 15268).

Declared Emergency (Section 21080 (b) (3); Section 15269(a)).

Emergency Project (Section 21080 (b) (4); Section 15269(b)(c)).

Statutory Exemption (Section Number: ).

X Categorical Exemption: Cla ss 2 and 3 (Section Numbers 15302 and 15303) The activity is not subjec t to CEQA (Section 15061(b)(3))

Statement of Reasons Supporting the Finding that the Project is Exempt: The project is exempt under Section 15302 (Class 2) – Replacement or Reconstruction, and Section 15303 (Class 3) New Construction or Conversion of Small Structures as the Project is located on the same sites as the structures to be replaced, will have substantially the same purpose and capacity as the structu res to be replaced and is based upon a reduction of overall sign facilit ies that are comparable to the referenced examples of 10,000 square feet of building area. The sites have been reviewed for consistency wit h biological and lighting requirements, with no significant impacts identified. The site has necessary public s ervices available, and each of the three sites is not found to be an environmentally sensitive area. The Project has conditions of approval that will require the replacement and/or conversion of the three signs to conform to stormwater regulations, cultural/paleo/biological regulations, and inspections will ensure that the Project complies with CEQA.

Contact Person: Jarrett Ramaiya, Deputy Director Phone Number: (951) 461-6069 Signature: ______________ Date: ______

Received for Filing: (To be completed by the County)

DATE SIGNATURE/TITLE
722
§¨¦15
CC
SITE
BP
SF-2
SF-1
OS
INN
INN
INN
MF-2
SITE
SITE
FIG ST

MONROE AVE
ELM ST

MADISON AVE

JEFFERSON
AVE

HOOVER AVE

NICK LN

CALLE REAL

CARTIE R S T
W
HITEW
OOD RD

LASALLE
PL

GOLDEN GATE CIR

LARCHMONT LN

ARIEL HOPE W

NOTICE OF EXEMPTION

City of Murrieta Planning Division (Development Services Department)

TO: County Clerk and Recorder's Office FROM: City of Murrieta County of Riverside Planning Division (DSD)
2724 Gateway Drive 1 Town Square
Riverside, CA 92507 Murrieta, CA 92562

Project Title: Development Agreement for Digital Billboards per Relocation Agreement

Project Applicant: LAMAR Central Outdoor, LLC

Description of Project: On December 20, 2022, the City and developer Lamar Central Outdoor, LLC entered into a Relocation Agreement in accordance with California Business and Professions Code Sections 5200 et seq. and Title 16 of the Murrieta Municipal Code to memorialize the terms and conditions upon which Developer will have the right to relocate and reconstruct certain legally existing billboards within the City. Pursuant to the terms of the Relocation Agreement, upon the permanent removal of the Removed Billboards (as defined in the Relocation Agreement), the Developer shall be entitled to reconstruct three (3) existing Billboards upon private property, subject to the approval of a ministerial sign permit and a D evelopment Agreement. The locations of the 3 billboard signs and corresponding heights are located at 41001 Golden Gate Circle (57’ tall), 25941 Jackson Avenue (85’ tall), and 26171 Jackson Avenue (57’ tall).

Project Site Size: The three project sites each have approximately 1,000 square feet of area for the footprint of the pole and trenching, placed upon larger parcels.

Project Location: The three Project sites are located at 1) I-15 WL 1.2 MI N/O Winchester APN: 910-210-055, 2) I-15 & 215 EL S/O O verpass S APN: 910-020-077, and 3) I-15 E/L 1.5 MI N/O W inchester APN: 910-060- 009, Murrieta, California.

Public Agency Approval: On July 1, 2025, the City of Murrieta City Council determined that the project is exempt from the provisions of the Californ ia Environmental Quality Act (CEQA) guidelines Section 1530 2 – Replacement or Reconstruction, and Section 15303 New Construction or Conversion of Small Structures and approved the project.

Exempt Status: (check one)
Ministerial (Section 21080 (b)(1); Section 15268).

Declared Emergency (Section 21080 (b) (3); Section 15269(a)).

Emergency Project (Section 21080 (b) (4); Section 15269(b)(c)).

Statutory Exemption (Section Number: ).

X Categorical Exemption: Class 2 and 3 (Section Numbers 15302 and 15303) The activity is not subject to CEQA (Section 15061(b)(3))

Statement of Reasons Supporting the Finding that the Project is Exempt: The project is exempt under Section 15302 (Class 2) – Replacement or Reconstruction, and Section 15303 (Class 3) New Construction or Conversion of Small Structures as the Project is located on the same sites as the structures to be replaced, will have substantially the same purpose and capacity as the stru ctures to be replaced and is based upon a reduction of overall sign facilities that are comparable to the referenced examples of 10,000 square feet of building area. The sites have been reviewed for consistency with biological and lighting requirements, with no significant impacts identified. The site has necessary public services available , and each of the three sites is not found to be an environmentally sensitive area . The Project has conditions of approval that will require the replacement and/or conversion of the three signs to conform to stormwater regulations, cultural/paleo/biological regulations, and inspections will ensure that the Project complies with CEQA.

Contact Person: Jarrett Ramaiya, Deputy Director Phone Number: (951) 461-6069 Signature: ______________ Date: ______

Received for Filing: (To be completed by the County)

DATE SIGNATURE/TITLE
724

CITY OF MURRIETA
City Council Meeting Agenda
Report
7/1/2025
Agenda Item No. 13.

TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Justin Clifton, City Manager
PREPARED BY: Kristen Crane, Assistant City Manager
SUBJECT:

Discussion of Concept for Weekly Food Truck Event at Town Square Park

RECOMMENDATION
Review and discuss the preliminary concept for a weekly food truck event at Town Square Park and provide direction to staff.

PRIOR ACTION/VOTE
On June 3, 2025, the City Council voted to reinstate the Town Square Park Amphitheater and Signature Events Ad-Hoc Subcommittee. Mayor Warren and Council Member Holliday were appointed by the City Council to serve on the Subcommittee (Vote: 5-0).

CITY COUNCIL GOAL
Foster and promote an engaged, connected and caring community.

DISCUSSION
The City of Murrieta (City) was recently approached by Wanderlust Events about the possibility of hosting a weekly food truck event in the Town Square Park. The event organizer hosts similar events in Hemet and Banning.

Elements of the vision include:
· Weekly event to be held on Wednesday evenings year-round, encompassing the hours of 2:30 p.m. to 11:00 p.m., including time for set-up (2:30 p.m. to 5:00 p.m.) and tear-down (10:00 p.m. to 11:00 p.m.). · Food trucks would be set-up on the loop road of Town Square Park. The amphitheater stage would not be used for this event.
· The event organizer would make all arrangements for the food trucks and be responsible for all other components, such as set-up, tear-down, tables, chairs, marketing, trash collection and disposal, security, Health Department requirements for food safety, and ensuring vendors have business CITY OF MURRIETA Printed on 6/26/2025Page 1 of 4
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Agenda Item No. 13.
security, Health Department requirements for food safety, and ensuring vendors have business licenses and insurance.
· The park restrooms and large overhead lights would be used for the event. · The event organizer would like all fees and deposits for use of the Town Square Park to be waived.

Per the City’s adopted fee schedule, the estimated value of fees and deposits for this event are as follows:
o One-Time Fees - $2,224.89
§ Application Fee - $724.89 (For review by staff Special Events Committee) § Deposit - $1,500
o Recurring per Event - $1,409.82
§ Reimbursement of cost for staff presence during events - $802.80 Staff recommends that one (1) City staff person be present during the events at least initially.

The following costs would likely apply to this event under the City’s current fee schedule:
· One Community Services Department (CSD) staff person for four (4) hours at the rate based upon the City’s fee schedule is $450.76.
· One Fire Inspector for food trucks for four (4) hours at the rate based upon the City's fee schedule is potentially approximately $352.04, depending on the scope, type, and volume of food truck vendors. · Restocking and Supply Fee for Extended Restroom Time - $51.45 · Use Fees for Park Rental - $364.91
§ Park Rental (non-CSD sponsored classes) - $42.93/hour for 8.5 hours (2:30 p.m. set-up; 5:00 p.m. -10:00 p.m. for event; 10:00 p.m. - 11:00 p.m. clean-up) § Use Fees for High-Powered Park Lighting (hourly) - $231.54 § Three (3) hours at $77.18 per hour
Other details that would need to be addressed include:
· Level of service for fire inspection services for food trucks; · Any additional concerns by Police Department;
· Allowances for event signage;
· Additional requirements if alcohol is served; and
· Staffing coverage to accommodate a weekly event based on staffing needs for other existing events.

In the past, City Council has expressed interest in seeing expanded use of Town Square Park and in seeing more special events that promote a connected community. At the same time, the City Council has been sensitive about subsidizing events, especially during times of budget constraints. The City Council recently reestablished an Ad-Hoc Committee to consider fees and other policies with the goal of balancing these competing interests. The vendor wishes to secure a use agreement in advance of any recommendations the Ad Hoc Committee may present to the City Council concerning fee changes.

If the City Council would like to proceed with this event series, staff will work with the event organizer to prepare an agreement for future approval by the City Council. Based on the City Council meeting schedule, the soonest this agreement would be brought forward for consideration would be the August 19, 2025, City CITY OF MURRIETA Printed on 6/26/2025Page 2 of 4
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Agenda Item No. 13.
the soonest this agreement would be brought forward for consideration would be the August 19, 2025, City Council meeting.

Potential Options to Proceed
Several options for the City Council to consider include:
1) Apply all Standard Fees
a. Pros:
i. Consistent with previous events and event inquiries. ii.Most likely to minimize any actual costs borne by the City. iii. Easy to administer.
b. Cons:
i. May be cost prohibitive and preclude the events from taking place. 2) Allow a Pilot Program: waive fees for a limited series of events (e.g., four (4)) with the intent of revisiting the fee structure after determining financial viability. a. Pros:
i. The City would absorb fees (likely $7,000-$8,000) for one-time and recurring costs, allowing the vendor to test the popularity of the event and the potential to incorporate fees into the business model.
ii. Would create some context on feasibility as the City Council Ad-Hoc Committee attempts to rebalance the interest in hosting numerous community events with the interest of minimizing costs to the City.
b. Cons:
i. Inconsistent with past practices.
ii.The City would need to absorb some direct costs.
iii. Establishes a potential precedent for future fee waivers. 3) Negotiate Reduced Fees
a. Pros:
i. The City could work with the vendor to waive one-time fees and deposits, minimize recurring fees by shifting as much work as possible to the vendor, and potentially cover a portion of recurring fees to make the events financially viable. ii. This may create a workable solution that is viable for the vendor without requiring the City to absorb all costs.
iii. Consistent with similar efforts to partner with Market Nights and Newman Hospitality to improve the financial sustainability of those events. b. Cons:
i. Waiving and/or reducing fees could boost profits beyond what is necessary to make the events financially viable.
ii.Could establish a precedent for other events.
4) Share Risk: Partner with the vendor to share risk and reward by waiving fees but sharing some revenue.
a. Pros:
i. If done well, this option minimizes risk while maximizing reward for both parties. b. Cons:
i. This arrangement has been tried in the past with other events but proved difficult to administer.
ii. Requires a high level of transparency to ensure risk and reward are shared CITY OF MURRIETA Printed on 6/26/2025Page 3 of 4
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Agenda Item No. 13.
appropriately.
5) Other: City Council could consider any other arrangement that balances the viability of the event with associated costs to the City.

Staff requests City Council direction on how to proceed.

FISCAL IMPACT
If the City Council directs staff to proceed with preparing an agreement, depending on the terms of the agreement, the city may potentially incur a financial cost either as a result of loss of revenue (i.e., fee waiver) or additional operating costs to provide staff support before, during, or after the event, the amount of which is yet to be determined.

A food truck event may generate limited revenue for the City. Food truck vendors would be responsible for collecting and remitting sales tax based on sales at the events. In total, between general Sales Tax and Measure T, the City would receive two (2) cents per dollar of sales. For example, for a $15, plate of food, the City would receive $0.30 in Sales Tax and Measure T revenue.

ATTACHMENTS
None.

CITY OF MURRIETA Printed on 6/26/2025Page 4 of 4
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Murrieta City CouncilJuly 1, 2025

Murrieta City Council
July 1, 2025