Norco City Council
June 17, 2024

City of Norco - 2050 General Plan
87 / 126

89.63% 648

20.89% 151

68.46% 495

11.48% 83

59.61% 431

17.57% 127
Q9 How would you describe your connection to Norco? Select all that apply.

Answered: 723 Skipped: 206
Total Respondents: 723
# OTHER (PLEASE SPECIFY) DATE
1 I hire local businesses 9/25/2023 4:30 AM
2 My children attended schools in norco. 9/24/2023 7:35 PM 3 I’m raising my family in Norco, they go to school here, play sports, and enjoy the horse way of life
9/24/2023 9:22 AM
4 I keep horses on my property in norco 9/24/2023 8:47 AM 5 I would like to keep my money local with better amenities 9/24/2023 6:15 AM 6 I volunteer in Norco. 9/23/2023 6:47 PM
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
I live in
Norco.

I work in
Norco.

I own property
in Norco.

I own a
business in...

I visit, shop
and recreate...

Other (please
specify)

ANSWER CHOICES RESPONSES
I live in Norco.

I work in Norco.

I own property in Norco.

I own a business in Norco.

I visit, shop and recreate in Norco.

Other (please specify)

City of Norco - 2050 General Plan
88 / 126
7 My daughter and grandchildren also live in Norco and compete in events at Norco High. We LOVE Norco.
9/23/2023 2:45 PM
8 Lived here for 47 years 9/22/2023 2:15 PM
9 I fear they will try to make Norco another Orange County. 9/15/2023 1:03 PM 10 Attend school in norco 9/15/2023 12:56 PM
11 My fathers business was in Norco. I spent my childhood there and visit frequently now to shop, Barbop and hang out with friends who live there.
9/15/2023 11:00 AM
12 I own 2 properties in Norco and have been living here since 2017. 9/15/2023 9:09 AM 13 It reminds me of the small town I grew up in. 9/15/2023 9:01 AM 14 My horses live in Norco. 9/15/2023 7:46 AM
15 I am raising a family in Norco 9/15/2023 6:51 AM
16 I grew up here 9/15/2023 4:23 AM
17 My kids go to school here. I’d live here if I could afford to. Keep Norco… Norco! 9/15/2023 3:29 AM 18 I grew up and want to move back. But the commercial development scares me. That’s not norco.
9/15/2023 12:06 AM
19 I go to college in norco 9/14/2023 11:14 PM
20 I’ve raised my family in Norco and would love for my future grandkids to someday be able to experience our unique lifestyle in Norco
9/14/2023 11:14 PM
21 I board my horse and train in Norco 9/14/2023 10:54 PM 22 My kids go to school in Norco 9/14/2023 9:48 PM
23 My children are fourth generation Norconians. 9/14/2023 9:46 PM 24 I plan to purchase property in norco soon 9/14/2023 9:06 PM 25 This is a special place with a community like none othwr yet you politicians even at city level want communist corrupt control just easier to shut everyone down and close access to riverbed for EVERYONE and motorists alike.
9/14/2023 8:33 PM
26 Attend Norco College 9/14/2023 8:31 PM
27 I live on the edge with corona 9/14/2023 8:00 PM
28 Born & Raised with 24 Norco High graduates in my family. We all live in Norco 9/14/2023 7:50 PM 29 I LOVE Norco! 9/14/2023 7:41 PM
30 I support the homeless and needy in Norco by raising funds through my church. 9/14/2023 9:23 AM 31 own horse 9/13/2023 11:38 AM
32 I love Norco!!! 9/10/2023 8:36 PM
33 My family owns property. 9/9/2023 7:41 AM
34 I’ve been an equestrian in Norco for 30 years and trail safety for myself and my horse has declined significantly due to lack of knowledgeable sheriff intervention. 9/8/2023 8:47 PM
35 Been here 28 years. 9/7/2023 7:48 PM
36 Live here since 1974 I see changes, the worst thing norco did was put that blanking freeway in, to much smog and noise!
9/7/2023 5:23 PM
37 I own horses, cats, a donkey, a goat, a chicken in Norco 9/7/2023 9:52 AM 38 I’ve lived here for 50 years. 9/7/2023 7:36 AM
39 I used to own a home there and still have family and friends there 9/6/2023 6:01 PM 40 4h community volunteer 9/6/2023 3:56 PM

City of Norco - 2050 General Plan
89 / 126
41 Worked and lived in Norco for 40 years. 9/6/2023 12:40 PM 42 Lived and owned home in Norco, recently moved due decline in agriculture/equestrian culture 9/6/2023 11:01 AM 43 I am a native to Norco. My family has lived here since 1955. 9/6/2023 8:31 AM 44 32 year residents 9/6/2023 8:05 AM
45 I work from home in Norco 9/6/2023 7:55 AM
46 Use horse trails daily 9/6/2023 7:52 AM
47 Moved from Norco only because it was getting to difficult to maintain the clean and neat appearance.
9/6/2023 7:18 AM
48 I have horses in Norco 9/6/2023 6:52 AM
49 Moved here 40 yrs ago and have had horses, cows, pigs, chickens, turkeys, dogs & cats.

Shocked to find my neighbor can turn a stallion loose in his back yard without being in stall because an ad hoc committee over 45 yrs ago could not agree on what materials were acceptable for building a stall. Horsetown USA is the only city I am aware of that does not require a stallion to be in a metal paneled stall. Insane. 9/6/2023 6:33 AM
50 Volunteer working in at the fair in the livestock. Past volunteer for FFA and 4H clubs. 9/6/2023 12:33 AM 51 I live Corona/Norco border 9/5/2023 10:13 PM
52 My daughter represents Norco as a rodeo queen and 4-H member 9/5/2023 10:07 PM 53 Three generations currently living in Norco 9/5/2023 8:50 PM 54 My Great grandparents lived here and their 12 children.my roots came from here and riverside 9/5/2023 8:30 PM 55 I board horses. 9/5/2023 7:58 PM
56 My children attend school in Norco 9/5/2023 7:39 PM
57 I lived in Norco for 11 years and worked in city off & on since 1998. 9/5/2023 7:18 PM 58 I lived in Norco for fifty years. I grew up in Norco and raised my children in Norco. I own horses and have my entire life. My family, unfortunately, moved away two years ago due to all of the negative changes occurring in Norco. We would move back in a heartbeat if Norco returned to its equestrian roots and stopped pandering to all the non-equestrian city people. 9/5/2023 5:39 PM
59 I am there at least 5 days a week for 3-6 hours. I get around town. I board a horse there. Not sure I would want to live there.
9/5/2023 5:20 PM
60 I moved here for the horse keeping. Let’s keep it that way 9/5/2023 5:14 PM 61 No 9/5/2023 4:04 PM
62 Born and raised in Norco! 9/5/2023 4:04 PM
63 I'm a tourist and visit for what is known, living the western Horsetown. 9/5/2023 3:49 PM 64 Been here 1953 9/5/2023 3:41 PM
65 I am retired here. 9/5/2023 3:07 PM
66 Had a business in norco 9/5/2023 3:00 PM
67 I have lived here since 1989 9/5/2023 2:41 PM
68 My grandchildren go to school in Norco. 9/5/2023 2:26 PM 69 Former Norconisn 9/5/2023 2:26 PM
70 Raise animals 9/5/2023 2:25 PM
71 Little slice of heaven 9/5/2023 2:20 PM
72 I’d love to work in Norco, I’m looking to open a business. I’m currently on disability but have had some improvements. I was a realtor but after a back surgery #3 & being a victim of ID 9/5/2023 2:19 PM

City of Norco - 2050 General Plan
90 / 126
theft I almost lost my home. Many downward spirals after but life is getting better. 73 Grew up here attended all norco schools 9/5/2023 2:13 PM 74 Been here for over 50 years 9/5/2023 2:05 PM
75 I lived in Norco for over ten years and moved out of state in 2021. I still visit at least twice a year because I love the town. However, I keep up with local news and see what is happening in Norco’s schools and the agenda that is being pushed and things don’t look good for Norco’s future.
9/5/2023 2:03 PM
76 Shop in Norco 9/5/2023 2:00 PM
77 35 years 9/5/2023 1:57 PM
78 I have horses and like the equestrian lifestyle. 9/5/2023 1:54 PM 79 I keep my horses on my property in Norco 9/5/2023 1:53 PM 80 Long time resident and NHS grad. 9/5/2023 1:53 PM
81 Board my horse in Norco 9/5/2023 1:51 PM
82 Lived here 25 years 9/5/2023 1:50 PM
83 Three generations of family live here 9/5/2023 1:50 PM 84 I love this city 9/5/2023 1:48 PM
85 60% of my family members live here 9/5/2023 1:47 PM
86 Ride horses. 9/5/2023 1:41 PM
87 Am senior now but have enjoyed this town since 89 9/5/2023 1:40 PM 88 Fix Valley View between 3rd and 6th 9/5/2023 1:39 PM 89 I volunteer in norco 9/5/2023 1:39 PM
90 Lived in Norco for the last 39 years, I have recently retired as Aerospace executive and plan on staying in Norco
9/2/2023 11:08 AM
91 Worked in Norco before retiring. 8/31/2023 9:16 PM
92 I work, shop and visit Norco 8/31/2023 5:12 PM
93 kids attend Norco schools and play Norco sports 8/31/2023 4:53 PM 94 43 year resident of Norco. 8/30/2023 5:25 PM
95 I am a 31 year resident of Norco. 8/30/2023 11:33 AM 96 I ride my horse in Norco. 8/30/2023 8:49 AM
97 All of my family live in Norco 8/30/2023 7:39 AM
98 Horses and community events 8/30/2023 7:31 AM
99 Senior citizen lived in Corona and Norco all my life.a and Norco all my life.re all my life 8/30/2023 6:56 AM 100 Live on border of norco 8/30/2023 4:58 AM
101 Children went to school in norco 8/29/2023 8:36 PM
102 We plan to retire and live in Norco during our senior years 8/29/2023 8:31 PM 103 Most importantly I VOTE 8/29/2023 8:13 PM
104 Lived here for over 45 years. So thankful some sections have not changed that much in spite of new homes and the needed development along SIXTH. Street and Hamner Avenue. 8/29/2023 7:53 PM
105 45 yr resident 8/29/2023 7:37 PM
106 I am a California licensed Physician & Surgeon. My son is also a California Physician and Surgeon as well as licensed Attorney with JD dgree.and
8/29/2023 12:13 PM

City of Norco - 2050 General Plan
91 / 126
107 My kids attend norco schools 8/21/2023 6:39 PM
108 I love Norco! It's my happy place. 8/17/2023 2:36 PM 109 We have lived here for 30+ yrs and would like to continue living but we're afraid we're going to be pushed out
8/16/2023 6:53 PM
110 I was born in Norco. At the former Navy hospital. 8/14/2023 4:19 PM 111 I HAVE LIVED HERE ALL MY LIFE. 8/9/2023 1:28 PM
112 agricultural/equestrian 8/9/2023 7:25 AM
113 I own livestock 8/5/2023 3:52 PM
114 I ride horses in Norco and down in the river 8/4/2023 5:56 PM 115 Raising kids in norco and teaching them to care for and respect the city and the people who live here and want to continue this lifestyle
8/1/2023 9:29 PM
116 Have run a non profit in the area. 8/1/2023 12:13 PM 117 Own horse 7/26/2023 8:11 AM
118 born n raised in norco 7/25/2023 11:05 AM
119 Family used to own various businesses in Norco 7/24/2023 3:20 PM 120 48 year resident 7/12/2023 3:13 PM
121 I especially like the rural and animal keeping 7/10/2023 7:14 AM 122 Have horse 7/5/2023 10:36 AM
123 I raise my children in Norco 7/4/2023 3:43 PM
124 Volunteer 7/4/2023 12:56 PM
125 I’d love to live in Norco 7/4/2023 12:35 PM
126 My cousins live in Norco 7/4/2023 12:25 PM
127 Before covid shut business etc down I went to events in Norco 7/3/2023 9:35 PM

City of Norco - 2050 General Plan
92 / 126

51.42% 345

37.26% 250

11.33% 76
Q10 If you live in Norco, what area do you reside in?
Answered: 671 Skipped: 258
TOTAL 671
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
East of the 15
Freeway
West of the 15
Freeway
Norco Hills

ANSWER CHOICES RESPONSES
East of the 15 Freeway
West of the 15 Freeway
Norco Hills

City of Norco - 2050 General Plan
93 / 126

43.25% 311

98.19% 706

15.86% 114

33.80% 243

19.33% 139

1.39% 10

1.67% 12

0.70% 5

3.89% 28
Q11 What are your primary modes of transportation when traveling in and around Norco? Select all that apply.

Answered: 719 Skipped: 210
Total Respondents: 719
# OTHER (PLEASE SPECIFY) DATE
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Walk
Drive
Bike
Horseback
Golfcart
Carpool/Vanpool
Rideshare
(Uber, Lyft,...

Bus (Public
Transportation)
Other (please
specify)

ANSWER CHOICES RESPONSES
Walk
Drive
Bike
Horseback
Golfcart
Carpool/Vanpool
Rideshare (Uber, Lyft, etc.)
Bus (Public Transportation)
Other (please specify)

City of Norco - 2050 General Plan
94 / 126
1 Recreational horseback riding, but it's gotten pretty scarry on city trails 9/23/2023 8:32 PM 2 Don’t drive 9/23/2023 1:14 PM
3 4WD Vehicle Licensed 9/22/2023 9:55 PM
4 motorcycle 9/15/2023 4:26 PM
5 Amtrak 9/15/2023 4:22 PM
6 Allow riverbed access for EVERYONE we can politely TREAD LIGHTLY and all share riverbed access PLEASE ALLOW OPEN ACCESS ON NORCO DRIVE BY WAYNE MAKIN WHERE THEY GO DOWN FOR CONSTRUCTION!!
9/14/2023 8:33 PM
7 Motorcycle 9/10/2023 8:36 PM
8 I rode my horse to stores until I lost him. I would like to ride to stores again. 9/7/2023 7:48 PM 9 Norco isn't really a walking town 9/6/2023 7:23 AM
10 Bus stop is not near my lication 9/5/2023 9:28 PM
11 Scooter 9/5/2023 8:21 PM
12 Keep the golf carts off the street!! So annoying and ridiculous!! 9/5/2023 8:17 PM 13 Bicycle 9/5/2023 4:13 PM
14 Like to see better golf Cart driving areas 9/5/2023 3:00 PM 15 Golf cart soon. 9/5/2023 2:19 PM
16 Motorcycle 9/5/2023 2:06 PM
17 Motorcycle 9/5/2023 2:06 PM
18 Hike in the hills 9/5/2023 1:58 PM
19 There’s no public transportation 9/5/2023 1:47 PM
20 Fix Valley View between 3rd and 6th 9/5/2023 1:39 PM 21 Would like to use our e-bikes here…but no safe paved paths. 8/30/2023 10:30 AM 22 Horse and buggy 8/29/2023 8:36 PM
23 Too much traffic to ride a bike 8/29/2023 7:37 PM
24 Motorcycle 8/28/2023 5:06 AM
25 You have golfcart which would be awesome but it is illegal 8/17/2023 4:50 PM 26 I try and bike but the roads are so so so so so horrible, you don’t realize until you try and bike around. Walking is dangerous and impossible. One has no choice but to drive. Unfortunately this city only seems to care about a hand full of residents.I’ve lived here a long time and have seen and experienced so much of everything. The good, bad and most definitely the ugly. 7/28/2023 10:26 AM
27 Flying cars 7/22/2023 8:57 PM
28 Golf cart 7/4/2023 12:56 PM

City of Norco - 2050 General Plan
95 / 126

0.56% 4

2.24% 16

10.49% 75

21.68% 155

18.88% 135

22.52% 161

23.64% 169
Q12 What is your age?
Answered: 715 Skipped: 214
TOTAL 715
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Under 18
18-24
25-34
35-44
45-54
55-64
65+

ANSWER CHOICES RESPONSES
Under 18
18-24
25-34
35-44
45-54
55-64
65+

City of Norco - 2050 General Plan
96 / 126

1.43% 10

0.29% 2

17.00% 119

0.57% 4

73.86% 517

2.86% 20

4.00% 28
Q13 Which of the following best describes you?
Answered: 700 Skipped: 229
TOTAL 700
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Asian or
Pacific...

Black or
African...

Hispanic or
Latino
Native American
White or
Caucasian
Multiracial or
Biracial
A
race/ethnici...

ANSWER CHOICES RESPONSES
Asian or Pacific Islander
Black or African American
Hispanic or Latino
Native American
White or Caucasian
Multiracial or Biracial
A race/ethnicity not listed here

City of Norco - 2050 General Plan
97 / 126
Q14 Are there any additional thoughts you’d like to share? Explain below:

Answered: 256 Skipped: 673
# RESPONSES DATE
1 Please keep Norco rural, dont let it become like OC. 9/25/2023 4:30 AM 2 Norco is a beautiful place to live and we need to keep it this way, there are not many places in Southern California like Norco
9/24/2023 7:35 PM
3 Nope, hopefully a Thank You for reading my rants. 9/24/2023 5:43 PM 4 I'm very concerned about the ADU buildings infringing on the animal keeping areas of Norco properties. Years ago we were preventing from building a shop on our property even though our plans left plenty of room for horses/animals. Now it doesn't seem to matter. My neighbor has built so many buildings for his business and family that there is no room for animals. I suspect most of these buildings are not permitted.
9/24/2023 5:37 PM
5 Plastic fences suck, use wood 9/24/2023 5:34 PM
6 We need to stop developing everything. Norco is vanishing. 9/24/2023 1:58 PM 7 I question the previous question… Why do you need to know what race anyone is don’t we all matter equally?
9/24/2023 10:21 AM
8 If it ain't broke, don't fix it! 9/24/2023 9:34 AM
9 I wish norco could go back to the way it was 20 years ago. I know I won’t be around to see 2050. But hope it stays a great horse community.
9/24/2023 9:22 AM
10 Keep Norco, Norco 9/24/2023 9:22 AM
11 In the 17 years I’ve lived here, norco has definitely become less safe for equestrians. The amount of traffic cutting through, unruly dirt bike riders, mentally unstable homeless, and crime has increased making it difficult to safely ride around town, and or allow kids to do the same.

The focus has seemed to shift from small town development and protection of equestrians to creating a huge city and pushing the horses and families out. I’d love to see that change and encourage opportunities for equestrians and families again. 9/24/2023 8:47 AM
12 Keep Norco Rural! Stop with the insane building and over crowding of our small town! 9/24/2023 8:08 AM 13 E-bikes are quickly becoming a public nuisance. Co-ordinate with the sheriff to enforce the laws regarding speed, use, and age of the operators.
9/23/2023 9:54 PM
14 I moved here with my children for the Norco charm...for our horses, space, and small town charm. Sadly I see it diminishing more each year with the choices being made. 9/23/2023 8:47 PM
15 The UNIQUE city of Norco must not get swallowed up by the rapid urban sprawl, or sold out by greedy officials now & in the future.
9/23/2023 8:32 PM
16 Better pay for staff. 9/23/2023 6:47 PM
17 I love the Norco lifestyle , I LOVE NORCO ! 9/23/2023 2:45 PM 18 While Norco should remain Norco that doesn’t mean it should not appeal to new home buyers that have equestrian roots. Combatting California and the far left is a problem as much as the unsightly homes that are in need of repair and some love. Those who do not may be incapable and need maybe a task force type of “Remaking Norco” approach where a team can assist the elderly or those ill or compromised with general cleanup. It could be the other folks not investing in Norco and using our privacy for their own foul play. Those could be weeded out and cited. A job board that the city approved those on to be hired by Norco for Norco would be a good suggestion as well or a city offering so the city could benefit while ensuring compliance to Norco’s 25 year plan. I am 60 and would be interested as I approach retirement age in serving the city if a position to do so opened up. We bought our home for our daughter to live her dream so Norco’s dream and ours are certainly aligned. I see the miracle of Norco in these 9/22/2023 9:55 PM

City of Norco - 2050 General Plan
98 / 126
young people daily as they grow up on our small 2 acre lot free from city sights and interference a small get away for their young minds so peppered by social media. Kids being kids key to the 25 year plan.
19 Maintaining the existing horse trails, creating additional access to cross the 15 fwy, augment existing ‘open space’ to be usable by equestrian / ag groups. The commerce corridor of Hammner does not need to be made horse friendly so much as horse trailer friendly. Extra wide lanes and parking availability in those businesses. Small facilities (like Pepperglen on Pedley) where small clubs could hold schooling shows and events are becoming fewer, how to make more of those available / or a forum where small ranches/farms could advertise use of their facilities (one day events)
9/22/2023 4:24 PM
20 Nope. 9/21/2023 7:45 PM
21 More police presence. People run stop signs all throughout the town. Please keep it rural.

Maintain the new tree growth on trails. Clean up trail area near top easternmost part of 4th st area. Allow for more non-chain/non-franchise development 9/18/2023 9:50 AM
22 Just a thanks for in loving us citizens in the process! 9/17/2023 9:08 AM 23 No. 9/16/2023 10:11 AM
24 it would be really nice to have more sheriffs available for us to rely on. Hillside, since they fixed it up so nicely, now unfortunately has speeders down the beautiful street. 9/15/2023 4:26 PM
25 Rebuild out of date infrastructure along the river road that has abandoned Shops. 9/15/2023 3:51 PM 26 I just want Norco to have less traffic, like 25 years ago. Keep it rural. 9/15/2023 2:08 PM 27 We have lived in Norco for 48 years and have seen many changes and not for the good. We got away from the horses and the western theme and went to auto dealerships and that ruined hamner ave.
9/15/2023 1:03 PM
28 No 9/15/2023 10:18 AM
29 N/A 9/15/2023 9:45 AM
30 Special assessment taxes, why are they still attached to my house? They were a 20 year bond and yet they are still there and extended. Why?
9/15/2023 9:40 AM
31 No 9/15/2023 9:16 AM
32 I moved here from Chicago and love it! Except for the school traffic on my street. 9/15/2023 9:09 AM 33 I love Norco. Hopefully, the city can address the homeless and crime problem. 9/15/2023 9:07 AM 34 Keep open spaces as much as possible. Designate Wyle property as a riding and recreational area.
9/15/2023 9:01 AM
35 We need to stop rezoning. Car Max was a mistake in a residential area. The commercial district in the egg ranch is too large in scale for surrounding residential. The white plastic trail fencing is not holding up and is an eye sore. It is not sustainable. 9/15/2023 9:00 AM
36 Dirt bikes and are a HUGE SAFETY problem! And building additional homes on the BACK OR SIDE of properties as well so people no longer have horse PROPERTY!!!! 9/15/2023 7:01 AM
37 Keep Norco Conservative and large land spaces for housing to keep the horsetown and small farm way of life alive.
9/15/2023 12:13 AM
38 Please keep norco rural and horse town USA . No big businesses and no commercial 9/15/2023 12:06 AM 39 I wish we could have more sheriff and I would like to see more tickets written for how crazy and fast people drive through 6th st and California as they cut through Norco go to/from Riverside. I almost wish we could just close North down by the cemetery to stop the traffic. It’s a huge safety concern
9/14/2023 11:14 PM
40 We need more horse trail support 9/14/2023 10:41 PM
41 We moved here at the beginning of 2023 seeking small town living, but didn’t want to be too far from family. This was our dream location and we can finally have the lifestyle we have already desired for our family and raising kids. Please keep the wholesome way of living a top priority.

Protect the gem that is Norco.
9/14/2023 10:26 PM

City of Norco - 2050 General Plan
99 / 126
42 Please institute district voting - so that we have council people who live in our neighborhoods. 9/14/2023 10:22 PM 43 Please take care of the city it’s run down 9/14/2023 10:14 PM 44 I like the traditional values of our community and that there is still space for differences to be accepted without pushing out conservative principles.
9/14/2023 9:48 PM
45 I have jobs in Los Angeles, Riverside, San Bernardino, and Orange Counties and the opinion of Norco outside of this city needs a major overhaul. I love this city and want the best future possible for my kids and grandkids.
9/14/2023 9:46 PM
46 Keep Norco norco 9/14/2023 9:44 PM
47 It would be nice to see norco continue to improve the city. People think that because things aren’t as ghetto/broken/sloppy/ Sanford and son, it’s not as rural… we can be rural and still have a beautiful town with curbs, sidewalks, horse trails etc. 9/14/2023 9:08 PM
48 N/a 9/14/2023 9:06 PM
49 Just very disappointed on how this city is running 9/14/2023 8:58 PM 50 We moved to Norco from Orange county to get away from the hustle and bustle. We love the calm and family unity this community brings. I would hate for the culture to change. 9/14/2023 8:54 PM
51 No apartment living 9/14/2023 8:47 PM
52 Don’t be so strict with golf carts let kids drive, let people do barrels during open riding at ingalls 9/14/2023 8:47 PM 53 Kevin bash said in a Facebook post Norco was bankrupt...hmmm why is that? 9/14/2023 8:46 PM 54 I feel like the public transportation should be expanded a bit and should go near more school in order for students to have a safe way going home instead of walking 9/14/2023 8:35 PM
55 Allow riverbed access for EVERYONE motorists golfcarters and bikes can politely TREAD LIGHTLY and all share riverbed access PLEASE ALLOW OPEN ACCESS ON NORCO DRIVE BY WAYNE MAKIN WHERE THEY GO DOWN FOR CONSTRUCTION!!
9/14/2023 8:33 PM
56 Want to keep the roads safe for horse riders 9/14/2023 8:27 PM 57 More housing less wharehouses!!!!! Stop building them around housing!!!!! 9/14/2023 8:21 PM 58 Keep Norco as Horsetown USA 9/14/2023 8:20 PM
59 No 9/14/2023 8:18 PM
60 Coordinate with adjacent cities 9/14/2023 8:09 PM
61 Fix Hillside’s street! Add more light posts! 9/14/2023 8:07 PM 62 Please take care of the signal maintenance 9/14/2023 8:02 PM 63 Better kids community sports. 9/14/2023 8:00 PM
64 I love this city 9/14/2023 7:59 PM
65 My mother had a vision for Norco and I want to keep it alive. She devoted many years on council and mayor. I would do anything to keep her legacy of the town she loved so much 9/14/2023 7:50 PM
66 limit the city's future growth to only include plans that nurture the core of our traditional way of life, no progressive, don't teach our kids progressive curriculum 9/14/2023 7:42 PM
67 Please keep large businesses and new housing to a minimum. I live here for this lifestyle. I don’t want Norco to turn in to what Mira Loma used to be. 9/14/2023 7:41 PM
68 The city of Norco is stuck in the old ways of doing things. It is good to have an identity of "horsetown usa" but other things need to be modern. Other cities in the area have more things to offer than Norco. For example Norco's website is not user friendly. Searching for job opportunities on the site is difficult and hard to find. Also the listings do not stay up even though positions are still evaluable. A lot of people wants what is best for the but the ideas of the people fall on deaf ears.
9/14/2023 10:44 AM
69 Let's make sure there are ordinances/laws that prevent offensive signs, such as the one on 9/14/2023 9:23 AM

City of Norco - 2050 General Plan
100 / 126
California near 6th that said, "F**k Biden", or the flying of confederate flags. I believe in freedom of speech, but not in using profanity or racist symbols to express your opinion. 70 Enforce speed laws and equestrian and pedestrian right-away. Supposedly, we have a new motorcycle cop, but I’ve NEVER seen him! When I first moved to Norco over 20 years ago, we had a very visible and effective motorcycle sheriff and everyone knew him. Also, the sheriffs stationed at the schools were much more visible and effective. I think they were part of the DARE program, but they were a daily presence on campuses and they made a difference.

Now, the sheriff’s assigned to campuses, hide in their offices and are unknown and unrecognized by both staff and students. It feels like Norco has been abandoned by the Riverside Co. Sheriff, but perhaps Norco gov. has reduced the services of our much needed sheriff…
9/8/2023 8:47 PM
71 N/A 9/7/2023 9:10 PM
72 No 9/7/2023 8:38 PM
73 We must hold on to and maintain our conservative, patriotic principles and rural lifestyle. 9/7/2023 7:48 PM 74 What does race have to do with this. 9/7/2023 5:23 PM 75 My family moved here for the community and small town feel. We love the events hosted throughout the year. Please continue to make an effort to keep that tight not community. 9/7/2023 1:44 PM
76 Let’s keep the unique lifestyle of Norco. 9/7/2023 12:13 PM 77 May this special place last as long as possible 9/7/2023 9:52 AM 78 Asking racial ethnicity & where in Norco we reside are not questions you should be asking.Norco is Norco & those questions should not matter & are are improper & biased. 9/6/2023 11:01 PM
79 City council, city director, city manager need to be more responsive to emails and receptive to citizens.
9/6/2023 6:06 PM
80 I grew up in Norco since I was 15 in 1976 we moved here . I still love it here but it seems to be changing and not for the better. It's starting to turn into to big of a city. 9/6/2023 5:48 PM
81 A monthly mailed newsletter containing city new and plans would be very informative 9/6/2023 4:57 PM 82 Please protect Norco image. Do not build apartments-they reduce safety, image , and connection to the community
9/6/2023 4:22 PM
83 No 9/6/2023 2:21 PM
84 Keep focused on the founding ideas of why the City was incorporated. 9/6/2023 12:40 PM 85 Please keep our town and community small. 9/6/2023 12:00 PM 86 No 9/6/2023 9:15 AM
87 The city needs to focus on our youth, agriculture, equestrian and animal keeping of all kinds (not just livestock).
9/6/2023 8:31 AM
88 I love Norco :) 9/6/2023 8:28 AM
89 Keep Norco as a premier Equestrian and sports destination 9/6/2023 8:05 AM 90 I loved when we had the golf cart parade it’s a shame some younger kids recklessness has ruined it for others and now carts are not allowed unless licensed 9/6/2023 7:55 AM
91 I love Norco and would love to see our city prosper and our children looking forward to a bright future
9/6/2023 7:49 AM
92 Norco’s niche is large, lots and horse keeping lifestyle which is becoming very rare in Southern California, making Norco unique and increasing property values. 9/6/2023 6:52 AM
93 It really doesn’t matter what Norco City does if property owners don’t maintain their properties to an acceptable minimum, Norco will never look like a million dollar destination with unmaintained properties throughout it.
9/6/2023 6:33 AM
94 I don’t believe the powers to be are upholding the current standards already in place. There are too many compromises. I suspect it has to do with money. 9/6/2023 12:33 AM

City of Norco - 2050 General Plan
101 / 126
95 Na 9/5/2023 10:40 PM
96 The need for lighted equestrian arenas west of 15 freeway. Particularly, building of large, covered arena at the staging area off Corydon Dr.
9/5/2023 10:12 PM
97 Encouraging communication with new ideas and perspectives, particularly at City Council meetings which pretty much continue to be the "Good Ole Boys" approach. 9/5/2023 9:08 PM
98 Norco city should pay for at least one manure bin for each homeowner 9/5/2023 9:02 PM 99 Praying Norco continues to move forward in protecting its heritage, and equestrian lifestyle for my children and grand children.
9/5/2023 8:50 PM
100 I am thankful that I grew up in Norco, raised my family here and continue to live here. 9/5/2023 8:49 PM 101 . 9/5/2023 8:32 PM
102 No 9/5/2023 8:30 PM
103 Norco has grown to its capacity, keep it simple! 9/5/2023 8:17 PM 104 Norco Hills residence pay an enormous amount in special assessment tax and it is not being used to improve the city owned landscaping and especially sprinkler systems, roads, and horse trails. The landscape crew is ALWAYS on Norco Hills Road and Not Valley. The people on Norco Hills Road DO NOT pay a special assessment tax, so I hope this could be addressed. Plants and trees are dying and weeds are growing! 9/5/2023 7:39 PM
105 Control the homeless situation leaking up from the riverbed before we control it ourselves! 9/5/2023 7:18 PM 106 13. Is racist what difference does it make what my nationality is. All people are welcome here as long as the respect and appreciate the equestrian lifestyle 9/5/2023 6:22 PM
107 Pass a municipal code allowing golf carts to be driven on the streets. Many people use them as agricultural vehicles to move hat manure etc. no different than a tractor. 9/5/2023 6:21 PM
108 Keep our government small 9/5/2023 6:09 PM
109 It is imperative to preserve the ranch and agricultural environment otherwise it will become like any other city in California
9/5/2023 5:58 PM
110 I don’t own a horse, but I hate seeing a horse trailer going down these horrible holey and beyond uneven streets. That can not be good for the horses. I live on valley view between 4th and a 5th and the streets around here are the worst! I avoid multiple streets in Norco, due to how bad they are. Another issue I see is the condition some houses keep their horses in.

Please drive around sometime and look at the properties where there is zero coverage for the horses and they are out in the blazing hot sun 100% of the day. Or in the pouring rain. That should not be allowed in any way.
9/5/2023 5:50 PM
111 My heart belongs to the special town that I grew up in and raised my children in. I never imagined leaving that unique special town, however, all those in charge have lost sight of how special Norco is/was and are making changes that are ruining the town. 9/5/2023 5:39 PM
112 Continue to maintain equine and open space concepts. And continue the rural life style 9/5/2023 5:28 PM 113 The high flow of traffic to cross town on River rd or 7th street can be a nuisance. I know about the incident where some people tried to steal a baby cow on 7th and the neighbors reported it.

How fortunate that they saw that. Speed bumps and cameras might be the way to go. 9/5/2023 5:20 PM
114 Ban all golf carts and electric bikes on our streets. They are not safe 9/5/2023 5:14 PM 115 N/a 9/5/2023 4:43 PM
116 I’d like to see greater ethnic diversity. 9/5/2023 4:38 PM 117 Love this area and community. I love the views and our homes but there's a lot of cleanup to be done. I don't like to see horse poop all over the streets I understand when it's on a horse trail but it's devastating to see piles and piles of horse poop throughout the street it makes Norco look filthy and it makes it look unkept and I think writers need to take more responsibility for cleaning up after their animals. I understand that they want free reign to ride horses which is fine but they need to keep that stuff on the trails and not all over the streets 9/5/2023 4:36 PM

City of Norco - 2050 General Plan
102 / 126
and not have a responsibility to clean up after their horses. If dog owners need to clean up after their pets then horses should be included in that 118 As a Bluffs resident, I am concerned about the City's desire to shut the prison. I don't trust what will happen to the property if shuttered.
9/5/2023 4:31 PM
119 Keep the animal priority 9/5/2023 4:29 PM
120 As of today, I'm proud to live in Norco! 9/5/2023 4:23 PM 121 Na 9/5/2023 4:11 PM
122 Better restaurants to bring dollars to our city 9/5/2023 4:08 PM 123 No 9/5/2023 4:04 PM
124 God Bless! 9/5/2023 4:04 PM
125 Please stop using poisonous sprays and weed killers off our trails in front of our homes our parks can also be maintained w/o them. Only Calif promotes green green and then allows this action.
9/5/2023 3:59 PM
126 More rodeo whole year round events. Include more activities that involve with horses for what the city is known to be. To really expand the city branch to the community and outside community.
9/5/2023 3:49 PM
127 Stop criminalizing people in this town for doing small town things, like drive golf carts around town or kids building jumps for their bikes. Let our kids grow up how it used to be before technology became about.
9/5/2023 3:49 PM
128 Please dont screw up this little piece of Heaven. Appreciate our horse town. God Bless 9/5/2023 3:41 PM 129 Clean up Norco Animal Shelter. It’s a mess. I utilized surrendering a stray once when I was a resident. It was a complete disaster with euthanasia of the animal due to spreading of a disease in the facility. Cross contamination huge problem. And the animal control officers LAZY! It has a terrible, terrible reputation. And this is in an animal community. 9/5/2023 3:39 PM
130 Norco is unique. Please try to keep it that way. Fight to keep that lifestyle. 9/5/2023 3:28 PM 131 I no longer feel safe running in Norco. I no longer feel safe walking in Norco after sunset. I no longer ride off property thanks to having been shot at from moving vehicles and from a stationary property with bb/pellets.
9/5/2023 3:20 PM
132 Not at this time. 9/5/2023 3:07 PM
133 I think the hardest challenge in Norco future is to keep in mind that we are “a gem “community.

What we offer is unique lifestyle We shouldn’t try to offer things like other cities All of those types of modern Focus is rural small town ,equine community, and that’s the way we remain special
9/5/2023 2:58 PM
134 We've been here since 1979 things have changed a lot over the decades, mostly for the better.

We enjoy our life here as 6 of our grandchildren live here in town wouldn't leave them for anything.
9/5/2023 2:35 PM
135 No 9/5/2023 2:34 PM
136 We need more community classes for the seniors center. 9/5/2023 2:34 PM 137 Encourage use of electric golf carts for local travel. 9/5/2023 2:32 PM 138 Watching Mayor and city council to ensure Norco is kept rural 9/5/2023 2:28 PM 139 No 9/5/2023 2:24 PM
140 Norco needs a city pool. 9/5/2023 2:22 PM
141 We are Horse Town USA! Let's keep it that way! 9/5/2023 2:21 PM 142 Lov Norci. I feel safe and the people are good. 9/5/2023 2:21 PM 143 I enjoyed this survey & sharing my thoughts. Ohhh as for safety, I am working on an app to help 🐴 riders notify one another of issues with simplicity as the promptness of this 9/5/2023 2:19 PM

City of Norco - 2050 General Plan
103 / 126
information is key.
144 Please keep the city rural like. 9/5/2023 2:16 PM
145 Horse Town USA is unique, our rural living in a city is worth protecting. 9/5/2023 2:15 PM 146 The future of Norco should embrace the history and embody Horesetown USA. 9/5/2023 2:14 PM 147 The illegal backyard bands affect the norco lifestyle. More restrictions and enforcement 9/5/2023 2:13 PM 148 Develop better public transportation for seniors. 9/5/2023 2:11 PM 149 Thank you for including residents in this vision! Please continue to keep large scale developments/corporations/warehouses out of our town!
9/5/2023 2:06 PM
150 Never build apartments in Norco 9/5/2023 2:05 PM
151 Get rid of the ordinances that are non equestrian friendly To help out the few remaining large branches left in Norco.
9/5/2023 2:03 PM
152 Keep Ruaral equestrian, animal keeping lifestyle. No new housing develpments. 9/5/2023 2:02 PM 153 Enforcement of loud music ordinance please!!!! 9/5/2023 2:01 PM 154 Love my Town 9/5/2023 2:01 PM
155 I just want to continue being happy raising our kids here and with Norco schools having values and morals so we can stay a part of the community
9/5/2023 2:00 PM
156 We’ve lived here 42 years and it’s become commercial enough. We were so happy to hear we had become an Equestrian Historic District. Let’s keep it like one! 9/5/2023 2:00 PM
157 Don't Orange county our Norco. Also, controll the expanding transient population. 9/5/2023 1:59 PM 158 Make all ball fields and parks wheelchair accessible 9/5/2023 1:58 PM 159 I appreciate our government leaders both locally and nationally. Thank you for your hard work 9/5/2023 1:57 PM 160 I’d like to see. Affordable senior dial a ride for getting around town grocery shopping, DDS, Vision, banking.
9/5/2023 1:56 PM
161 I think we need to do a better job as a city supporting the non profits that work so hard for the city. Horsemen's Assc, Fair Committee, Horseweek etc, the riding clubs, FFA, senior and pets.

We should have very discounted rates for these organizations, that want to use facilities. We shouldn't be trying to make money off of them when the majority of them are citizens of Norco and pay the taxes that built the facilities.
9/5/2023 1:56 PM
162 dont go woke and kill what we have here. We have a great city lets keep it this way 9/5/2023 1:55 PM 163 Keep Norco Horse focused! 9/5/2023 1:55 PM
164 Bring back being able to build workshops in our backyard as long as we keep our property rural and zoned for animals!
9/5/2023 1:54 PM
165 Keep Norco, Norco 9/5/2023 1:54 PM
166 Na 9/5/2023 1:53 PM
167 I think it’s perfectly fine for locals to drive their golf carts on our streets. 9/5/2023 1:53 PM 168 Traffic has increased significantly in Norco, but the policing of traffic has not. Speeding, illegal lane changes, illegal parking, blocking traffic at intersections and failure to stop at signals and signs is rampant.
9/5/2023 1:53 PM
169 We are a multi generational family living in versions areas of Norco, dating to the mid '70s. 9/5/2023 1:53 PM 170 Repave Hillside between 3rd and 4th. Preferably before 2050. But if not, put it on the plan 9/5/2023 1:50 PM 171 Animal services needs improvement. They either turn a blind eye to big problems or they overreact unnecessarily to the small stuff. There is a perception that the city doesn’t really protect the horses in a Horsetown USA.
9/5/2023 1:48 PM
172 There’s no place I’d rather live 9/5/2023 1:48 PM

City of Norco - 2050 General Plan
104 / 126
173 Love our town, wish all streets were better maintained... Sad when replaced wood corral fencing for white plastic fencing, much like alta Loma or Orange county cities... Lost our rustic feel
9/5/2023 1:47 PM
174 A way to improve school traffic 9/5/2023 1:47 PM
175 I fear we will lose our wonderful animal friendly town to city living. It’s already happening. 9/5/2023 1:46 PM 176 I love the city. It's one of the best cities in the area and I know it's getting harder and harder to keep it. That would be great if we can at least keep the integrity for another 50 years. 9/5/2023 1:44 PM
177 Not at this time 9/5/2023 1:42 PM
178 We’ve lived in Norco over 25 years in Old Town and Norco Hills. I would like to keep Norco NORCO for as long as possible
9/5/2023 1:41 PM
179 No 9/5/2023 1:40 PM
180 Fix Valley View between 3rd and 6th 9/5/2023 1:39 PM 181 Activities for our youth. 9/5/2023 1:39 PM
182 No 9/5/2023 1:39 PM
183 No 9/5/2023 1:38 PM
184 No 9/5/2023 1:35 PM
185 N/a 9/5/2023 8:49 AM
186 None 9/2/2023 11:08 AM
187 No more warehouses or distribution centers—WORST DECISION EVER to allow them in Norco! They will increase our already bad air pollution problem, add to traffic, and make our already bad roads worse.
8/31/2023 9:16 PM
188 Keep the animal lifestyle. Get rid of the homeless. Do something with the mentally ill and the drug attics roaming the streets. They are very dangerous and unstable. I don’t want to hear the liberal excuses that it’s not a crime to be homeless. There are multiple public services to help them.
8/31/2023 10:33 AM
189 Last and final thought/request, make public transportation accessible on the west side of Norco. It would be great to have a bus line on River Rd. that connects Norco, Corona, Chino, and Eastvale for residents who utilize public transportation. Thank you. 8/31/2023 7:14 AM
190 I live right by a stop sign that I watch on a daily basis being ignored! People literally just plain run right through it!
8/31/2023 12:52 AM
191 Yea our AutoMall was a bust, now looks old and under used. 8/30/2023 5:25 PM 192 Will there be commuity focus groups for residents to learn more about the development of the updated General Plan?
8/30/2023 11:33 AM
193 Love the new streets, especially 1st street. Hopefully the dirt and gravel will be corralled in to spaces off the street.
8/30/2023 11:05 AM
194 The section of 6th Street between California and Crestview needs to have speed limit changed from 35 to 25 mph. This section is residential, not commercial. Be nice to have more law enforcement/ patrol of speeders and loud exhaust. Not to mention the traffic from freeway cutting through to Riverside.
8/30/2023 9:17 AM
195 This survey is needed. I hope you do something with the findings. Thanks much. 8/30/2023 8:49 AM 196 This city needs to double down on the animal keeping lifestyle. As other areas of CA become congested, it will become more important for those animal lovers to have a place to move. It is important though to have different types of housing that includes area for community animal keeping. Not everyone who wants to live here can afford the large lot homes. 8/30/2023 7:53 AM
197 Bring back some of the old Norco ways. 8/30/2023 6:30 AM 198 Add a nice dog park with an area for small dogs and another for large dogs. 8/30/2023 5:46 AM

City of Norco - 2050 General Plan
105 / 126
199 Not at this time. 8/30/2023 2:03 AM
200 When grooming the horse trails, please don’t pack them so hard. 8/29/2023 9:47 PM 201 Don’t build apartments unless they are for senior living and only two stories high 8/29/2023 8:36 PM 202 We appreciate you taking the time to ask for our input. Currently, we tend to go to Orange County for entertainment and we would sure appreciate being able to get quality entertainment in our new hometown of Norco.
8/29/2023 8:31 PM
203 Keep the noise ordinance. everyone on the street I live on enjoy are peace except one who thinks he is entitled to blast music every week end No air bed and breakfast. 8/29/2023 8:13 PM
204 Don’t eat yellow snow 8/29/2023 8:13 PM
205 Keep up the good work! I’m proud to be a Norco resident and I’m happy with the job the city is doing to help keep Norco great.
8/29/2023 8:10 PM
206 Development along Hamner and River which includes high density affordable housing is a must. Develop our downtown so that it’s not so trashy looking. No more bars or liquor stores are needed. Develop a teen center; water parks ; skate park ; more recreation programs that are free or affordable.
8/29/2023 8:08 PM
207 Hoping that SIXTH. Street will always be considered the path up to Ingles equestrian center, our fabulous Veterans Memorial Plaza, And retain the western flavor that it has today. I think the city has done a great job with the development along SIXTH. Street and hope the city would do all he can in the future when some of the older lots are improved to keep that western atmosphere. I would also like to see a continued emphasis in the city to develop our urban forest and continue to plant as many trees as possible all over town. Thank you. 8/29/2023 7:53 PM
208 Take action. Answer emails sent to the city. 8/29/2023 7:37 PM 209 My family living in Norco has highly educated Physician and Attorney members. 8/29/2023 12:13 PM 210 Hire more traffic deputies. 8/28/2023 5:06 AM
211 Thanks for asking us what we think. Be innovative in your development work. We would appreciate that.
8/23/2023 6:32 AM
212 Best decision was made when we moved here to norco. It aligns with our conservative mortals and values. The sense of togetherness from out neighbors that support this American views 8/21/2023 6:39 PM
213 You want this city to thrive, bring in other business than auto dealers. Building department needs to do their job and not act like they own all the properties in Norco. FYI I have had contractors do work on my property and all except one said they would would work in Norco again if they doubled the price. I have life long friends who are contractors (civil and environmental engineers) who constantly work at Wylie Labs and at my home, and have expressed to me they have never met such incompetent people in the engineering and planning. Out of all the cities in southern ca they have worked at, Norco by far is the worst city to work with (yes, worse than the city of LA).
8/19/2023 1:09 PM
214 Let’s clean up Norco 8/17/2023 7:24 AM
215 Would like to see more sheriffs out and about and maybe a couple motorcycle officers to patrol the streets better.
8/16/2023 6:53 PM
216 Water and electrical grids need to be replaced before outages occur. 8/16/2023 7:47 AM 217 multi generational family living in my home (3 generations) 8/15/2023 8:36 PM 218 Thank you for asking Norco residence their opinions on these various topics. 8/15/2023 7:50 PM 219 No 8/15/2023 6:32 PM
220 Did I mention the roads? Seriously. Please drive down Temescal north of 6th to 7th and it’s like going on a safari. I can’t have a phone conversation on the road. I’m embarrassed inviting people over. The project is way overdue. Please don’t wait into 2050. Thanks. 8/14/2023 9:45 AM
221 LETTING THE PLANNING DEPARTMENT BE MORE LENIENT ON ISSUING PERMITS FOR UPGRADES ON OLDER HOMES. NOT HOLDING PAST PROJECTS, BY OTHERS, FROM ISSUING A NEW PROJECT PERMIT.
8/9/2023 1:28 PM

City of Norco - 2050 General Plan
106 / 126
222 The city needs a designated social media person. That will answer concerning questions for the community.
8/9/2023 8:59 AM
223 x 8/9/2023 7:25 AM
224 There are many like me who do not live in Norco but want Norco and its lifestyle. Attracting us and connecting with all of us will help Norco thrive.
8/8/2023 10:08 PM
225 Keep Norco, Norco and find ways to attract future residents that have the same appreciation for the agricultural lifestyle that existing residents have. 8/6/2023 5:01 PM
226 Our town is unique and most residents feel our City Council is selling us down the road especially after the Silver Lakes fiasco.
8/5/2023 3:52 PM
227 No 8/4/2023 5:56 PM
228 Something with the corner of Parkridge & Hamner to keep the homeless at bay. 8/3/2023 6:11 PM 229 Once you loose the land to development you lose the lifestyle. And now turns into bellflower Hawaiian gardens Cerritos Yorba Linda any other town that had horses and is now gone 8/3/2023 3:03 PM
230 More police, especially traffic enforcement along the residential streets, no low income housing 8/2/2023 8:52 AM 231 None at this time 8/2/2023 8:03 AM
232 6th Street has the potential to be leveraged to only increase the draw of tourism beyond rodeos and shows. Drawing visitors and keeping visitor local for shopping and entertainment and increasing sales tax revenue.
8/1/2023 12:13 PM
233 Love Norco - love what it stands for --- large lots, equestrian community - animal friendly (We have dogs) . Lets keep our big business - keep it rural while providing a unique city center of activity.
7/29/2023 9:42 PM
234 Yes, please promote 4H it has come to my understanding that this wonderful animal keeping city now no longer even has a 4H program! What the trailblazers is wrong with you. If you can’t actually have a animal keeping lifestyle then stop saying you do and just admit it’s nothing special anymore!
7/28/2023 10:26 AM
235 This city is an amazing concept . It would be wonderful to see it taken care of as one 7/27/2023 3:57 PM 236 I am very thankful for this survey 7/27/2023 7:58 AM 237 Don't cave in to woke liberal agendas 7/25/2023 6:46 PM 238 My husband and I bought a house in Norco almost 30 years ago. We made it our home here, raised our 2 daughters and plan to retire here.Many things have changed throughout the years but one constant has been feeling safe and comfortable.We would like to keep it this way. 7/25/2023 6:13 PM
239 When do I get trail fencing on my street, I’m still waiting. 7/24/2023 8:16 PM 240 More safety on the trails from motor bikes 7/24/2023 5:43 PM 241 I'm disapointed with how the senior center back garden area is maintained. It's like noone cares and noones responsibility. It's up to the seniors to empty the large trash cans or they don't get emptied at all.
7/24/2023 5:00 PM
242 4th Generation Norconian, who raised the 5th here, but they had to leave to raise the "wouldbe" 6th generation in Norco due to the cost of homes :(7/24/2023 3:20 PM 243 Appreciate the opportunity to provide input into the General Plan 7/24/2023 2:55 PM 244 Sometimes when I wake up I wonder what’s a dream and what’s real life .,. 7/22/2023 8:57 PM 245 Support animal keeping most of all 7/12/2023 3:13 PM 246 Newly moved to the city. So far we've found everyone to be so friendly! 7/12/2023 2:30 PM 247 Keep it rural. Visitors appreciate the Horsetown Community. 7/10/2023 11:54 PM 248 We need to be more business friendly. They make it hell to open and run a business here! 7/10/2023 9:10 PM 249 I hope the City will keep the atmosphere we have. I know they work hard at it Thank you 7/10/2023 7:14 AM

City of Norco - 2050 General Plan
107 / 126
250 As much as the Riverside cut through traffic could be fiscally beneficial for our city, realistically nothing is drawing those commuters into our businesses. We either need to try and get them to stop/eat/shop here or we need to find a way to reduce the burden their traffic is causing.
7/4/2023 10:20 PM
251 Old Hamner needs a lot of work, please include it on your grand plan 7/4/2023 8:17 PM 252 Support mentorship and leadership programs so that new faces can represent us - we are tired of the old white guys.
7/4/2023 8:12 PM
253 I would love for the residents and the city as a whole to be more tolerant to people of all political and social views. It can feel intimidating to voice opinions that differ from the majority and local Facebook groups and Neighborhood apps can be a very hateful place. It’s very disappointing to see the vitriol that people speak about others just because they have different opinions. I’ve really been appreciating the City Council’s efforts to acknowledge and celebrate diverse groups, cultural celebrations and issue inclusive proclamations. I think it is setting a great example for how we want our city to be welcoming to everyone. 7/4/2023 4:37 PM
254 So far so good 7/4/2023 12:35 PM
255 I appreciate the updated website (very nice), the emails, Nixle alerts, and enhanced communication by the City.
7/4/2023 7:47 AM
256 None 7/3/2023 9:35 PM

Mentimeter Online
Survey Results

GENERAL PLAN OPEN hOUSE #1
sUMMARY rePORT

Phase I General Plan Open House Summary 1
GENERAL PLAN OPEN HOUSEsummary report
Open House Summary
A dynamic community open house took place for Norco residents to actively express and contribute their visions for the City’s future. The event unfolded in the Barn at the Ingalls Event Center on November 16th, featuring eight engaging pop-up stations designed to facilitate community involvement. Approximately 120 attendees were encouraged to provide valuable feedback on various themed topics toward the formation of Norco’s General Plan (GP).

Drawing from insights collected during prior community outreach activities from June through October, the pop-up stations spanned a diverse spectrum of Norco’s 20-year city plan. Encompassing aspects such as town aesthetics, economic growth, and safety planning, each station showcased informational boards featuring maps, images, and written materials relevant to the respective GP themes.

Community participation was actively encouraged through interactive methods, including the use of sticky dots to show support for specific ideas and post-it notes for sharing suggestions. At every station, community members had the opportunity to vote on the ideas that would ultimately shape Norco’s General Plan and interact with project team members. This collaborative approach aimed to harness the collective wisdom and aspirations of the Norco community, ensuring a well-informed and inclusive foundation for the city’s future development.

Phase I General Plan Open House Summary 2
Welcome Station
The Welcome and Sign-in station is
where community members were
directed to check in. Members were
invited to mark where they live and
work on a map of Norco to begin
engaging in the data process.

As one can tell from the blue and
yellow dots on the map, the event
received a wide variety of
participants with guests coming from
all over the city to share their views.

Station 1: Background/Information
At the first station, participants were invited to learn more about the purpose and intent of a citywide General Plan through a short slide show and informational poster. The presentation also outlined the various outreach activities that have taken place over the months of July through October.

Phase I General Plan Open House Summary 3
Station 2: Values & Visions
2A Preliminary Vision Statement
Based on the extensive community
outreach process to date, a preliminary
vision statement was created to guide
and inform the goals and policies in the
GP. This statement will be used to
direct the actions, programs, and
initiatives that are to be addressed in
the GP and was shared with the
community to gain their feedback.

Community members were asked to
share their vision by writing their
thoughts on a sticky note to help
continue the crafting of Norco’s vision
statement. In addition, community
members placed sticker dots around
the statement or on others’ comments to indicate their support. By and large the draft vision appeared to be supported by participants at the event.

Draft Vision Statement: Norco will be a premier community for animal-keeping and small-plot agriculture – a community that takes pride in its small-town values, celebrates its rich, rooted history, supports its local businesses, and preserves an equestrian-oriented, large-lot, rural lifestyle that cannot be found anywhere else in Southern California.

Nineteen (19) data points are reflected in support of the proposed vision statement. Comments for the vision statement on each sticky note are found below:
• “Keep our Norco rural, but clean and in good taste! We love Norco!!” • “Keep Norco rural!” – Two (2) additional sticker dots placed here • “More restaurants and clean up properties too messy...” • “(1) Local businesses > big businesses. (2) Keep the red, white, and blue alive! (3) Big on animal and agricultural lifestyle – keep it a small town!”
• “Create incentives to attract more horse people to Norco” – Two (2) additional sticker dots placed here
• “Clean and modern rural atmosphere”
• “I love the idea of balance – between the great rural atmosphere and businesses and revenue generating income”
• “Keep Norco animal keeping. Keep our horse trails. We are country and want to keep country living”
• “Keep Norco different from any other city in California!” • “A destination place for people to come for events and our lifestyle” • “Keep Norco with the American spirit!”
• “Keep Norco the way it is!”

Phase I General Plan Open House Summary 4
2B Preliminary Guiding Principles
During the community outreach process, eight
guiding principles were created from the input
that had been collected in past engagement
efforts.

Community members at this event were asked
to help prioritize these guiding principles as
they form the basis of the goals, policies, and
actions to be implemented by the GP.

Members were invited to share any additional
themes they did not see listed. Each principle
and input provided are summarized below.

Sixty-four (64) community members
supported the preservation of Norco’s
equestrian-oriented, agricultural lifestyle.

Forty (40) dots support the improvement of
Norco’s street and trails for equestrian
access. Addition comments for this guiding
principle:
• “Fix the streets and pot holes”
• “No bike trails through town”
• “No bike trails”
• “Most definite to keep”
Forty-three (43) dots show support for
promoting youth based agricultural
programs. Additional comment for this
guiding principle: “Low/not cost for teams
to use public sport areas—this will help
Norco sports teams stay!!“
Forty-nine (49) community members support
positioning Norco as a prime destination for
equestrian and agricultural experiences.

Phase I General Plan Open House Summary 5
Thirty-seven (37) community members
support ensuring new development in
Norco complements the town’s small-town
scale and character. Additional comments
for this guiding principle below:
• “Limit ADUs” – Three (3) additional
stickers dots placed here
• “Keep ADU limits to 1 unit—fight the
government” – Four (4) additional dots
placed here
• “No more hotels” – Eight (8) more dots
placed here
Thirty-eight (38) dots represent support for a
prominent downtown. Additional comments
for this guiding principle below:
• “Make similar to Temecula with [illegible]
city grants to help with and for [illegible]”
• “Traffic management/control” – Two (2)
more guests supported this statement
• “Bring in more businesses that match the
town”
Twenty-three (23) community members
support the expansion of Norco’s parks and
access to open spaces.

Twenty-nine (29) community members
endorse businesses to support Norco’s
large-lot lifestyle and equestrian amenities.

Phase I General Plan Open House Summary 6
Station 3: Placemaking & Community Design
3A. Community Character
As part of Norco’s GP, the City is interested
in cultivating a rural, small-town feel that
makes Norco unique from sourrounding
cities.

Community members were invited to share
their opinion that the following iconic sites in
fact represent the community character that
captivates Norco’s unique look and feel.

When asked if the iconic places depicted on
the board accurately represent Norco
unique character, all who responded agreed.

Fifteen (15) community members endorsed
the iconic places that depict Norco’s unique
character.

When asked what characteristics were missing, the following comments were made:
• “I’d like to see modernization growth down Hamner with Sixth Street maintain the traditional, horse-town feel. Open up Norconian!” – Two (2) members supported this statement • “Please no prison but open up Norconian!”
• “Business restaurants on Hamner and from Sixth to Detroit” • “Keep it classic!”
• “Keep it classic, rural, horse town!”
• “Modernization of Sixth Street!”
Thirty-seven (37) members endorsed
the community character of Norco’s
large residential lots.

Thirty-four (34) members endorsed
the community character of the Event
Center.

Phase I General Plan Open House Summary 7

Twenty-two (22) members endorsed
the community character of Norco’s
Pumpkin Rock and trail.

Twenty-one (21) members
endorsed the community character
of the Norconian Hotel with five (5)
additional comments:
• “Restore the Norconian”
• “Focus on taking back control of
Norconian property”
• “Offer access to Norconian!” –
One (1) additional member
supported this comment
• “Restore Norconian Hotel”
• “Would love lake Norconian to
be nice like Mission Inn on bay”
– One (1) additional member
supported this comment Twenty-two (22) members endorsed the community character of Sixth Street.

Eighteen (18) members endorsed the
community character of Norco’s rural
streets with equestrian trails.

Thirty (30) members endorsed the
community character of the Santa Ana
River.

Phase I General Plan Open House Summary 8
Sixteen (16) members endorsed the
community character of Norco’s parks
and open spaces. One additional
comment was made: “Corrals/tie rails by
restrooms”
Nine (9) members endorsed the
character of Norco’s Community Center.

One light-hearted comment was made
here to add a “splash pad,” which was
endorsed by two (2) community
members’ dots.

Eighteen (18) members endorsed the
community character of Norco Hills.

Phase I General Plan Open House Summary 9
3B. Place Inspirations
In this section of the engagement activities, community members were asked to provide feedback on their favorite towns to model Norco after. Preferences are highlighted below based on number of sticky dots received.
• Old Town Temecula – Thirty (30) dots
• Cowtown Fort Worth, TX – Nineteen (19) dots
• Idyllwild – Fifteen (15) dots
• Downtown Pleasanton – Four (4) dots
• Solvang – Four (4) dots
• Bend, OR – Four (4) dots
• Windsor, CA – Three (3) dots
• Downtown Brea – One (1) dot
• Malibu Country Mart – Zero (0) dots + comment “too much of a beach atmosphere”

Phase I General Plan Open House Summary 10
A space was given for members to add any additional towns not listed they would consider as good inspirations for Norco.

The following comments were made:
• “Oldtown Temecula and downtown Brea—a mix of the
two”
• “Not such a modern look on buildings—keep it a
small, old-town style!”
• “Solvang, Oldtown Temecula”
• “For Sixth Street residential retail units, will provide population for restaurants and other businesses”
• “Downtown Temecula has chased out the business
owners. Per such an owner, the bars and breweries
have created a non-business environment Ex: throwup on the stairs, fights, broken glass and public displays – No to this type of growth”
3C. Commercial and Mixed-used Buildings
Community members were invited to pick their favorite buildings depicted below which represent the architectural style that the City of Norco should try and maintain.

Preferences toward house form and traditional main street building design are highlighted on the following pages.

Phase I General Plan Open House Summary 11
Nineteen (19) members supported the House-form commercial building.

Nineteen (19) members supported the Houseform, mixed-use building.

Thirteen (13) members supported the
commercial building with pergola over outdoor
dining.

Twelve (12) members supported the Houseform and “Main Street” building.

Five (5) members supported the Mixed-use
building.

Phase I General Plan Open House Summary 12
Two (2) members supported the commercial
buildings.

One (1) member supported the contemporary
“Main Street” building.

One (1) member supported the commercial
building with ground floor retail.

No (0) members supported the commercial
building with ground floor retail accessed
through arcade. One (1) had commented “Big
no.”

Phase I General Plan Open House Summary 13
3D. Gateways, Streets, and Open Spaces
In this section of the engagement exercise,
community members placed a sticker on their
three favorite placemaking feature. In addition,
space was provided for them to share any
additional ideas. Results from the sticker dots:
• Sign visible from distance – Seven (7)
endorsements
• Roadside Fruit Stand – Twenty-four (24)
• Active Ground Floors and Streetscape –
Three (3) and one (1) comment: “Big no”
• Unique Landmark Element – Thirty-one
(31)
• Building as Gateway Element – One (1)
• Active Sidewalks – Fifteen (15) and one (1) comment: “No” Additional ideas:
• “No sidewalks and fruit stands on cement”
• “No sidewalks and concrete” – This comment was endorsed by two (2) additional members • “Leave the idea of the fruit stand! Yes!”

Phase I General Plan Open House Summary 14
Station 4: Land Use & Circulation Opportunities
4A. Potential Opportunities for Improvement
A map showing potential areas within Norco for enhancement was shared for review and discussion.

No specific ideas were shared on the board, but lots of great dialogue was had! 4B. Hamner Avenue
Feedback from recent engagement efforts have indicated support for having Hamner Avenue fit in more with Norco’s small-town character. Community members were asked to explore ways for Hamner Avenue to improve. The following results were as follows:

Phase I General Plan Open House Summary 15
Hamner Avenue Strengths:
• Six (6) dots reinforce that Neal Snipes Park and Beacon Hill are strengths • One (1) dot was placed on the original, single-family houses. • No dots were placed on streetscape in the median in front of the Gateway Town Center Potential Activation and Infill Strategies for Hamner Avenue:
• Twenty-three (23) like an agricultural-inspired building with outdoor seating • Twenty (20) want a walkable environment with street-facing shops, and one (1) member commented: “No”
• Nine (9) members like street trees in center median
• Eight (8) members support landscaped pedestrian walkway through parking lots • Seven (7) want a shopping center with agriculture-inspired buildings • One (1) member likes ground floor retail accessed from the sidewalk. One (1) member commented: “No”

Phase I General Plan Open House Summary 16
Opportunities for Improvement on Hamner Avenue:
• Four (4) members selected the missing streetscape and parking lots for improvement
• One (1) selected vacant and underutilized parcels for improvement. Further comments below:
o “No hotels”
o “Vacant land with crags is nice to look at”
4C. North Hamner Gateway
The North Hamner Gateway has been identified by some stakeholders as an ideal place for developing retail shops and restaurants to attract visitors. In this engagement exercise, community members were invited to share their opinions about how this space could be developed for such purposes.

Phase I General Plan Open House Summary 17
North Hamner Gateway Strengths:
• Fourteen (14) members like the existing historic buildings • Four (4) support the Historic Norco Community Center
• Three (3) like the visibility of the site from the I-15 freeway Potential Activation and Infill Strategies for North Hamner Gateway:
• Twenty-four (24) like the agricultural showcase and market • Seventeen (17) like street facing retail
• Seventeen (17) support outdoor dining in market setting • Thirteen (13) members endorsed the retail in mixed-use building • Eleven (11) want to see family-friendly open space
• Nine (9) members showed support for signage visible from SilverLakes Sports Park and the I15 freeway

Phase I General Plan Open House Summary 18
4D. Sixth Street Activation
Input from stakeholders and community members in past engagement identified a desire to have a more active and fun “Main Street.” Participants were asked to place a sticky dot on the top 3 potential uses, activities, and buildings that they thought would be a good fit for Sixth St.

Sixth Street Strengths:
• Fifteen (15) like the historic character buildings
• Thirteen (13) community members like the entry sign and equestrian, pedestrian, and bicycle trail
• Eleven (11) like the indoor activity spilling out of the store

Phase I General Plan Open House Summary 19
Potential Activation and Infill Strategies:
• Twenty-five (25) support the idea of an outdoor dining area comprised of picnic tables and string lights
• Twelve (12) members like the creative use of simple materials to enclose this outdoor dining area
• Six (6) members support the potential mixed-use infill • Four (4) members like the idea of outdoor dining enclosed by used wine barrels • One (1) member showed support for a boutique hotel’s outdoor seating area • No one (0) liked a two-story hotel with balconies that face the street Opportunities for Improvement on Sixth Street:
• Twelve (12) community members picked parking lots between streets and buildings as an opportunity for improvement
• Two (2) members supported vacant and underutilized parcels for improvement

Phase I General Plan Open House Summary 20
4E. Norconian Site
The Norconian Center is currently being used by the California Rehabilitation Center as a State prison.

It is surmised that the site will be vacated at some point in the future and could be an amenity to the city.. In this exercise, members were asked to place a sticky dot on the top 3 potential uses and activities that they believe would be a good fit for the Norconian site.

Norconian Site Strengths:
• Seven (7) members support inspiration for the Norconian Hotel’s swimming pool • Four (4) community members like the birds-eye view of the historic Norconian Hotel complex • Four (4) members support inspiration for potential future uses – the Norconian Hotel’s historic dining room…

Phase I General Plan Open House Summary 21
Potential Activation and Infill Strategies:
• Twenty-eight (28) would like the reuse of Norconian Hotel’s 3,000 seat auditorium • Twenty-one (21) members showed support for a walkable restaurant and retail environment, distributed almost equally across the two images shared. • Nineteen (19) would like to see the reuse of the historic swimming pool • Eighteen (18) members liked the reuse of historic dining room for weddings, banquets, and other events. One (1) commented: “With access to the lake!” • Seventeen (17) support camping, and one (1) member commented, “Too much tourism?” Opportunities for Improvement on the Norconian Site:
• Twenty-six (26) community members selected the Norconian hotel as a location for improvement
• No one (0) selected the frontage along Fifth St. as a location for improvement

Phase I General Plan Open House Summary 22
4F. Housing
To develop a clear vision for future new housing, community members were asked for their input toward the design and character of new homes to be built over the next 20 to 25 years. The results are as follows:

Housing Strengths:
• Twenty-four (24) members like existing large lot houses (pictured second) • Eighteen (18) community members shared they like existing large lot houses (pictured first) • One (1) member liked existing multi-family senior housing

Phase I General Plan Open House Summary 23
Potential Activation and Infill Strategies for Housing:
• Nineteen (19) like equestrian community shared stables, arenas, and horse-trailer parking. • Eleven (11) members showed support for cottage court of single-family houses • Four (4) members support multi-family senior housing, and one (1) commented: “No” • Two (2) members liked the house-form courtyard housing: interior court • One (1) member likes rowhouses with street-facing entries and upper floor balconies. One (1) member wrote: “Big no,” and four (4) showed support for that comment • No one (0) supported house-form courtyard housing: street-facing units. In fact, four (4) members supported a comment from one (1) member who wrote: “No, no” Opportunities for Improvement in Housing:
• Seven (7) community members dislike the idea of a large multi-family housing complex (pictured first)
• Six (6) members do not support the idea of a large multi-family housing complex (pictured second)

Phase I General Plan Open House Summary 24
4G Mobility Options
Community members were invited to place
dots on locations in the city they find have
mobility concerns and opportunities. Many
major intersections were identified,
including Sixth Street near the freeway,
locations along Seventh Street, Fifth Street
and others throughout the eastern side of I15.

Additional comments:
• “Need sidewalks
o [illegible]
o …Everywhere”
• “Control traffic after events at
Ingalls Event Center”
Design Your Complete Street!
Community members were invited to build their “ideal” street using a kit of parts including equestrian trails, sidewalks, landscaped medians, street trees, outdoor dining, on-street parking, and bike lanes. Community designs highlight a strong preference for retaining and introducing equestrian trails, and introducing street trees. Of the approximately 24 sheets completed, community preferences are as follows:
• 92% of participants
recommended equestrian trails
be introduced.
• 75% recommended streetscape,
especially street trees, be
introduced.
• 38% recommended protected
bike lanes (small barrier between
bike lane and travel lanes.
• 33% recommended a
landscaped median be
introduced
• 29% recommended outdoor
dining be introduced.
• 22% recommended striped bike
lanes
• 21% recommended on-street
parking be introduced/retained
where allowed.

Phase I General Plan Open House Summary 25
Station 5: Economic Development
5A. Demographic Conditions and 5B. Household Conditions, Educational Attainment, and Income.

Informational displays sharing existing conditions were available for review and discussion with the project team.
5C. Economic Development Opportunities
For boosting revenue in Norco, the City has invited community members to indicate their most preferred economic development opportunities. Preferences are highlighted below.

Forty (40) members would like to see
leveraging Norco’s equestrian-centered image
and related activities to draw more visitors to
the City.

Thirty-five (35) members showed support for
the growth of small, local businesses, including
retail businesses.

Phase I General Plan Open House Summary 26
Thirty-two (32) members would like to see the
development of a vibrant “main street.”
Thirty-two (32) members would like to expand
Norco’s reach as a center for horse-related
goods and services.

Twenty-nine (29) members would like to
support small-plot agricultural production in
the City.

Seven (7) members support leveraging the
Naval Warfare Assessment Center/Incubator.

Six (6) members like the idea of attracting
businesses from the local region.

Phase I General Plan Open House Summary 27
Six (6) members supported more retail
shopping. One (1) member wrote a comment
against their support.

Five (5) members want to leverage SilverLakes
for hospitality and retail.

Five (5) members would like to attract clean
technology businesses. Four (4) additional
comments were made by members who were
not in support of this idea, and those
comments gained six (6) signs of support to
not attract clean technology businesses in
Norco.

One (1) member liked the idea of a mid-tier
hotel in the City. Three (3) comments were
made for “no hotels” in the City, and those
comments were supported by four (4)
additional members. Additionally, one member
wrote, “No more big warehouses,” and that
comment was supported by five (5) others.

Phase I General Plan Open House Summary 28
Station 6: Parks, Trails, & Open Space
6A. Existing Parks and Open Space
A exhibit board with existing facilities was
shared and participants were asked to
provide comments and ideas. The following
responses were provided:

What do you like about the Parks and
Facilities in Norco?
• Equestrian predominate areas
• They are clean and well maintained
• Our parks are great!
What are some opportunities for
improvement or needs that could be
addressed?
• Access to parks at more times.
• Cleaner Areas.
• Keep parks safe by sending law enforcement to keep women and children safe, but not too much enforcement presence.
• Repair uneven dirt/sand areas that have eroded from rain. • Provide more drinking/hydration stations.
• Restroom at Pacer Park.
• Addition of Splash pads to several parks throughout the City. • Bring back the Community pool.
• Pond for fishing and water features.
• More swings.
• Open space for off-roading.
• Off-road course for kids and trails.
• Educational programs offered at the parks.
• More walking trails with exercise equipment.
• More trees.
• Educate kids on community amenities uses and non-uses. • More accessible open space.
• Eliminate or lower the fees for sports facility uses. Current fees limit community access and people who cannot afford them go to neighboring cities for sports park access. • Equestrian signage and reminders about animal use and intent of trail. • Cattle pins.
• More creative ground treatment by eliminating asphalt feel and look in parks and parking lots. • Keep the Pumpkin trail clean and graffiti free.
• Exercise equipment in City parks.
• Separate turn out areas for horses next to arena at Basin Park. • Pumpkin Rock should be considered as a park.
• Santa Ana Bike Trail connectivity to adjacent cities. • Willie Labs acreage potential open space improvements. • Potential open space improvements near existing cemetery. • RV park for guests and visitors by Silver Lakes near the river.

Phase I General Plan Open House Summary 29
• Turn the lake into a park.
• More parks in Norco Hills community.
• Open area can be developed along 5th Street.
• More horse arena areas.
• Near Palomino open space for park.
• Protection of wildlife and giving them a safe free space. • More wildlife.
• Preservation of wildlife.
• Two story parking structure cut into hill near Pikes Peak Park and plant grass on top. • Dog parks.
• More trails.
• Places for RVs/Trailers.
• More shading by trees and additional shade structures. • Kips Korner Park needs more tables, more trees, a walking trail around the park, and a ½ court basketball court.
• Clark Field needs better curb and sidewalk definition as well as better seating with shade. • New Scout House and Youth Building.

What do you not want to see?
• No more soccer fields.
• No prison.
• No more big warehouses.
• No homeless.

Other unpark related comments:
• Keep Norco Streets Clean.
• Add speed bumps to control vehicular speed.
• Reduce and repurpose unappealing deserted thrift stores industries. • Improve and deter traffic from cutting through on 7th Street, 8th Street, and River Dr.

Phase I General Plan Open House Summary 30
Station 7: Preservation & Protection
7A. Flood and Fire Hazards
Maps showing locations of flood and fire hazard prone areas in Norco were displayed. 7B. Potential Strategies to Protect Against Hazards & Environmental Degradation For this exercise, community members shared their input regarding potential strategies to help protect against hazards and reduce environmental degradation.

Members were asked to place sticky dots in the top 4 squares where they think the City should focus efforts. The following will show the amount of support for each strategy potential.

Phase I General Plan Open House Summary 31
Results are as follows in order of level of support:
• Preserve Open Space areas forever: Forty-five (45) members support this effort • Promote the proper planting and maintenance of trees to reduce wind and fire hazards:

Twenty-four (24) members showed support for this effort • Promote the use of natural stormwater management strategies within flood prone areas:

Twenty-one (21) members support this effort
• Improve roadway connections to improve evacuation capabilities: Nineteen (19) members showed support for this effort
• Educate property owners on the vegetation management techniques to reduce fire hazards:

Fifteen (15) members support this effort
• Expand emergency preparedness training opportunities: Ten (10) members showed support for this effort
• Promote better emergency preparedness amongst homeowners and businesses: Nine (9) members support this effort
• Expand open space areas surrounding the City to better protect the community: Eight (8) members support this effort
• Use open space areas as a buffer to protect developed areas of the City: Seven (7) members showed support for this effort
• Require stricter regulation in hazardous areas prone to flooding or wildfire: Six (6) members support this effort
• Use hazard resistance building materials or design techniques: Five (5) showed support for this effort
• Promote development in the least hazardous areas of the City: Four (4) members support this effort
• Promote retrofitting of properties in hazardous areas prone to flooding or wildfire: Four (4) members showed support for this effort
o “Control homeless near riverbed for citizen safety” – Four (4) additional members support this comment
• Educate residents and businesses about hazards that may affect the community: Three (3) members support this effort
o “[The] riverbed powerlines need to go below—not above ground powerlines” – Nine (9) members support this comment
• Educate residents and businesses on the location and use of evacuation routes: Three (3) members support this effort
• Develop guidelines for homeowners to upgrade their properties to reduce hazard conditions:

One (1) member support this effort
• Construct community resilience centers: One (1) member supports this effort o “Utility bill insert”
o “Sixth Street billboard messages”
• Expand City capabilities to support residents during extreme heat events: One (1) member supports this effort
• Remove buildings in hazardous areas prone to flooding or wildfire: No (0) members support this effort
• The City should do nothing: No one (0) supports this effort

Phase I General Plan Open House Summary 32
Station 8: Your Choice!
Participants were offered the opportunity to share additional thoughts using comment forms. The following quotes were gathered from community members who wanted to share
additional thoughts about the Norco GP.
• “More streetlights around the dark areas, hangout
spots for teens, more city gatherings, more places for
kids, cheaper activities for teens.”
• “No EV, keep it rural, no BIG industries, keep it small, keep it the people’s town, keep the red, white, and blue, no more hotels.”
• “Streetlights, speed bumps by parks, more markets
with fresh produce.”
• “Keep Norco conservative, keep the American spirit
alive! Livestock, horses, open space, the beauty of
Norco! No big businesses, no EV’s! Keep it the people’s town! Keep horsetown horse town! No hotels or
apartments, keep praising the lord in equestrian
events!”
• “Keep it small town, clean, rural, no homeless, preserve wildlife and equestrian (horses, rabbits, coyotes, squirrels), no warehouses, hotels, apartments or ADU! Local businesses— some large retailers but don’t let them dominate. Keep it up with the rodeos, the spirit of the West must live. No overcrowding, yes large lot homes, Red, white, and blue. Love God, religious freedoms.”
• “More streetlights on the side streets would be helpful especially for seeing people that may be on the trails. More cheaper and fun things to do, drive-in, movie theater, etc.” • “Some streetlights, more, cheaper activities for teens!! Cheaper in general.” • “Need more fences along the road between the [illegible] and high schools” • “One of the booths said developments can’t make money building ½ acre lots. They need to stay out of Norco. We didn’t move here from Corona to have it change into Corona.” • “Do not reduce lot size.”
• “I like the balance of maintaining ‘Horsetown USA’ and allowing new businesses—hotels, etc. should be on Hamner. Love what’s happening at Ingalls. Barn is beautiful! Good opportunity tonight—thank you!”
• “I’ve been a resident of Norco for 53 years and I’ve seen so very much change and not for the better, however I believe the best way to preserve the rural lifestyle we have is to continue having horse trails, businesses that support the lifestyle.” • “--I thank you for making this event. I’m impressed with the information and knowledgeable [illegible]. --Keep traditional sidewalks out of town but use creative alternatives for pedestrian traffic. Better lighting at intersections so we can see equestrians better – not everyone uses PPE safety vests, etc. --Ways to reduce light pollution.” • “I would like more modernization for the city and less horse and western pipedream. Western concept is nice, but it’s holding the progress of the city back. I think a balance of western and modern is ok. Hardly any of my neighbors in Norco Hills have horses (they are a liability—and

Phase I General Plan Open House Summary 33
expensive). Norco must move on – it will happen, like it or not – look at Eastvale. That’s a great city model. These ½ acre lots will soon by full of ADU’s.” • “Exercise equipment in city parks.”
• “Outdoor exercise equipment at the parks.”
• “Our neighborhood has been inundated with numerous homeowners and renters that are running large businesses out of their homes. These include electrical contractors, tire businesses and general construction contractors. Large bobtail trucks, vans, large (F350/F450/F550) pickups with 40’ flatbed trailers. The storage of large amounts of tires along with equipment (bobcats, scissor lifts, boom trucks, backhoes, tractors… etc.).

Employees parking on streets and delivery trucks (uniforms, etc.) coming and going. These are in violation of their conditional business licenses in every aspect. Code enforcement should be allowed to act on anonymous complaints for these violations.” • “1. More done to keep right of ways clean and weed-free. 2. More restaurants and ample parking. 3. Less fast-food more healthy food options. 4. Less horse stuff. More people/dogfriendly spaces.” • “Need to take a higher level of enforcement on habitual offender of the ‘party houses’ where hundreds of people show up at the same house several times each year with loud music, live DJ’s and live bands.”
• “Pepper Tree SW Corner of Greentree creates a visibility issue. Hard to see horses heading North on California from Sixth Street at that corner.”
• “We need to balance residential needs and lifestyle with the requirements of business and income for our city. Many complain about the changes in Norco, but change is necessary and inevitable. Events like this one gives everyone the opportunity to be hears.” • “I would like more nice restaurants. A Trader Joe’s and Sprouts Market would be great. We need more revenue to make sure Norco stays Norco. I don’t mind change, but our unique area is special. When my friends come to visit, they always comment on how quiet our town is and they love seeing all the horses on trails. Thank you for putting this event on.” • “-No sidewalks in trail areas. –No bike trails. -More businesses on Sixthth Street. -Fix the streets and cover potholes. -Keep large lots no sub-dividing. -No apartment buildings. -Allow barn [illegible].”
• “Norco is a unique city/community. Please don’t destroy what we have here. As you’ll see by the stickers many want an update - not replacement. Thank you.” • “Reduce city planning fees for OOT buildings. $400, to start, seems out of line for a structure larger than a garage. Approx. 20’x20.’ “
• “-Keep Norco rural and unique. -No sidewalks. -Fix the streets and potholes. -Focus on crime, homeless and speeders. -Get the homeless out of the Riverbed. -Keep the big lots, not subdividing. -No more hotels.” • “Love Norco, California!!! I would like to see a Deseret Industries thrift store. Have less empty buildings/abandoned houses. The Norconian should be renovated and enjoyed.” • “-We love Norco! Please no more big warehouses (like the one on Second Street). It was built nicely, but a few more would ruin the look of our small beloved town! -Improving Sixth Street (more modern, more restaurants) would be great. -Close down the prison. The Norconian should be renovated and enjoyed by all! -Thank you! This was a great idea! -Keep up the great work! ����”
• “I’d love to see a symphony orchestra based in Norco.” • “Keep Norco Norco.”

Phase I General Plan Open House Summary 34
• “Most things are covered for, but the main things that should be improved are fixing the roads, supporting small town businesses, and working on maintaining tourist/hiking destinations such as Pumpkin Rock, repainting it keeping spray paint off of it to keep it looking maintained and nice.”
• “-As a realtor, many non-horse people are moving to Norco to land-grab and build ADU’s— multiple ones not knowing about our overlay. Please look up AB 1033 that just passed. It will allow to sell ADU separately in Jan 2024. I believe the city has to opt in. Also, AB 1114 passed as well. -Would be nice to have the city to get grant money for 6th Street businesses to improve the aesthetic (look) of the buildings. Mine on 6th is ugly but I do not have the funds to improve it. -No bike trails through residential streets. It will scare the horses. I certainly would not want to see large groups down my streets. Keep Norco equestrian! -No more hotels! The new one they are building.”
• “Norco’s large lots are appealing to some people who have no interest in a rural lifestyle. How can we make Norco less appealing to them? Or, make advantages for equestrians, animal keeping, and growing that outweigh the land greed of others. Incentive/rebates for animal keeping and growing food? I’m not sure, but there has to be a way.” • “Allow local/Norco farmers to sell their fruits and veggies on streets and/or in front of their house. Thank you. –Local resident since 1994.”
• “Crestview, California is a route taken by non-Norco residents who don’t respect our town.

Running stop signs, speeding and making it unsafe. A better route for them would be a great benefit. ���� “
• “-Western-style fencing. -Dog parks.”
• “Bigger farmer’s market.”
• “Try and educate the public that ‘Norco’ does not build hotels and carwashes. Private enterprise chooses Norco, not the other way around. TOT tax is a benefit!” • “-Have a lumberyard for the city again. -A new version of Hillside tree farms. -Bigger farmers markets. -More ‘mom-and-pop’ shops.”
• “Protect wildlife, keep Norco rural, away from building warehouses. No apartments, and keep it conservative!”

Community Feedback from
April 11, 2024 Open House #2
The Barn at Ingalls Event Center

THIS PAGE IS INTENTIONALLY BLANK

Table of Contents
Station 1- Norco's Community Roadmap ...................................................................................... 3 Open House Comment Sheet Responses.................................................................................. 3 Poster Comments: Norco’s Community Roadmap .................................................................... 7 Poster Comments: Norco’s Community Roadmap .................................................................... 9 Station 2- Keep Norco Norco ......................................................................................................11 Open House Comment Sheet Responses................................................................................11 Poster Comments: Sustain Norco’s Existing Neighborhoods ...................................................17 Poster Comments: Preserve and Leverage Norco’s Lifestyle ....................................................20 Poster Comments: Architecture and Housing For Norco ..........................................................23 Poster Comments: Economic Development............................................................................26 Station 3- North Hamner Gateway ..............................................................................................28 Open House Comment Sheet Responses................................................................................28 Poster Comments: History and Existing Conditions ................................................................. 32 Poster Comments: Opportunities and Considerations.............................................................33 Poster Comments: Incremental Development.........................................................................35 Station 4- Sixth Street.................................................................................................................39 Open House Comment Sheet Responses................................................................................39 Poster Comments: Placemaking Opportunities and Considerations.........................................43 Poster Comments: Placemaking Strategies .............................................................................45 Poster Comments: Gateway Market and Shopping Center Infill................................................48 Poster Comments: Neighborhood Center................................................................................50 Poster Comments: Traffic Calming..........................................................................................52 Poster Comments: Neighborhood Traffic Calming ...................................................................55 Station 5- Hamner Avenue..........................................................................................................58 Open House Comment Sheet Responses................................................................................58 Poster Comments: Existing Conditions & Opportunities and Considerations ............................61 Poster Comments – Hamner and Fourth Neighborhood Center................................................63 Station 6- Norconian Resort Site................................................................................................. 66 Open House Comment Sheet Responses................................................................................66 Poster Comments: Opportunities and Considerations.............................................................69 Poster Comments: Potential Reuse and Redevelopment .........................................................70 Poster Comments: Adaptive Reuse of Historic Hotel ...............................................................72 Station 7– Anything Else?............................................................................................................74 Open House Comment Sheet Responses................................................................................74

Vision and Strategy Alternatives Open House - April 11, 2024 STATION 1- NORCO'S COMMUNITY ROADMAP
Open House Comment Sheet Responses
• No
• No
• Love it!
• No
• “Open” Diners
• Need cowboy hats
• Not pleased that out of towners planned our
town.
• Vision = not mine
• Y’all are gonna do what you want. This is all
show. (arrows from stations 1 – 4)
• Do not change Sixth St.! Do not make Sixth
St. more shopping
• We need horse trails on both sides and we
need all five lanes for traffic.
• Have you ever seen Sixth St. while a big event is going on? Do you have any idea what it is like to park so many people at Ingall’s at a big event, let alone get them into the facility. • Do your beautification crap over on Hamner.
• We are not O.C (yet). Leave it alone. Clean what is there and use it. • Fix streets (not patch) clean up! Our town is being overcrowded now. Why remove current resources?
• Too many bad ideas. Do not understand Norco
• Sounds interesting
• 4, 6, 8 should not be on the general plan. As they are controlled by third parties that they has no say/control over. Waste of money to invest “the hope of what to be”. • Whatever happened to the plan of renovating Sixth St. into more of a western feel. The “poster board” ideas are not consistent with the rural lifestyle. The general plan will picture are looking as if I am at Orange circle. It is not what we want!
• NO. The overall plan needs to be drafted and have a better view into the lives of the citizens. The current economy of Norco falls to one area that does not help the community as a whole. • I like plan to enhance equestrian events and market Norco for an equestrian destination. More expansion to Silver Lakes to support youth and revenue including equestrian events. Ever since Kathy passed away it's been a huge obstacle to plan anything horse-wise there. • We already have enough hotels.
• Keep Norco rural. We already have more hotels than we need. Rural means no high-density housing. If you want that, move to Orange County.
• Development on 3rd and Hamner not on map? Still haven't heard about the traffic issue on the 3rd with the college students.
• ADUs + animal keeping + splitting properties - will this be an issue? • Concerns about full range of safe + comfortable travel modes and equestrian access. Horses only on trails
• No
3

Vision and Strategy Alternatives Open House - April 11, 2024 • Sixth St. enhancement will be a problem because of the traffic that would be a problem for the horses. Hamner on the other hand I think will be OK for the enhancements because I hardly ever see horses there.
• Overall, Norco has a unique character that should be preserved. But, I would love to have more options for outdoor activities and nightlife that are here at home. I don't want to see any more chain restaurants, but would love some high quality, farm to table bistros, or a high quality steakhouse, where I could have a nice meal, listen to some live music, and drink a beer. Small towns in central California like Cambria and Los Olivos have great little downtown areas that could inspire a Norco/horse town version. Obviously highlight families, horse trails/corrals - restaurants you could ride to.
• Maintain rural culture, feel and function. Space and slower pace. If we wanted to be outside, we'd stay home. Don't need outdoor space on streets.
• Keep small businesses
• Good idea for general plan, NO MORE HOTELS, NO MORE CARMAX in residential neighborhoods. It's an eyesore.
• “Small downtown” – not enough space, too much traffic • Silver lakes expansion, including horse facility?
• Keep Norco rural
• No more big industrial style buildings
• Keep horse trails
• What is Marty B's
• Have better use of the land at George Ingalls equestrian center o 1 parking
o 2 maintenance yard
• No apartments and multifamily housing. We don't need more affordable housing. If someone can't afford to live here, then they need to work more to afford our lifestyle. No low income or government subsidized housing! No concrete sidewalks on Sixth! • Based on financial gain. Not for the people.
• Area 2: potential backflow of traffic for neighborhood • Area 5: could this area become more open to the public, IE more open ride days • It's not feasible to restructure Sixth St. similar to San Dimas/Temecula. We need access for truck trailers in the rear, to accomplish the vision.
• Keep Norco Norco
• Leave Sixth St. as it is. No medians or sidewalks.
• Appreciate #2
• I like the concept of slowing traffic and creating walkable areas. I grew up walking around Norco and think more would walk with safer, designated areas to do so and with shops/cafes to dine at. If I lived in Old Town, I'd walk Sixth St. all the time! • Move to Norco because of the large animal property.
• Rein in the ideas! Some good!
• Why are you pushing the Irvine look? Do you know all the problems Irvine is having? Please do not make the same mistakes they made.
• We need a vision but consultants are way overrated
• This is not Norco. You are trying to turn us into something we don't want • Love the horse trails.
• Don't want a crosswalk.
4

Vision and Strategy Alternatives Open House - April 11, 2024 • Agree with the general plan. A central gathering place, that is family friendly is key. Norco can absolutely And enhance it into a desirable place to hang out. • Overall I disagree with the general plan.
• Want all streets improved. No medians anywhere!
• Before anyone creates a vision board, they really need to know the people. You can pick out in the room today who doesn't have a business or a home here. The team who came up with these visions failed at the first part. Get to know the people. Anyone who can create a median, a bougie looking house and remove streets etcetera should absolutely be a part of our community and get to know all of us. Our council picked a team of people to represent us. So please do not remove the horses, the dust and deter real families from seeing this place as an upscale destination and make them not want to keep their family in a place that's no longer a small town feel. We are not Temecula or Yorba Linda. We are NORCO. • I think it's important for any city to have a future plan, I am for preserving Norco's rural small town fields so that should be always in mind.
• Love that you are doing this. We have been here seven years and we adore Norco and we love that our kids get to be here - but we'd love to see Norco enhanced with beautiful landscaping. • No medians on Sixth St.
• No medians on Sixth St.
• No median, hay trucks
• No on all
• I feel that whoever had these ideas do not live in Norco and have no idea what they are doing to our small town “Horse town USA”
• This is horse town USA. Emphasis on horse. This means safe riding trails, lower speed limits, trailer staging access for out of town riders, and keeping Sixth St. accessible for feed store and truck deliveries.
• All about the money.
• This needs to be thought through for horse trailers and delivery trucks. • No E bike lanes, no Silver Lakes expansion, no Sixth St. dividers, no hotels north of Sixth St., no big chain stores, no multifamily housing.
• More horse friendly. Less traffic being brought.
• ADA accessible as long as there are still horse trails. Dog park so we don't have to go to Eastvale. Fix the roads.
• Sidewalk or rural pathways. Handicap on one side. Skate park for kids. Big trees. Fix streets correctly. Youth arts and sports. Dog park.
• No
• Owner of parcel 122020027 -near 1st St. and Park Ridge by the water canal. I request my property to be reclassified as either industrial or commercial. The Palomino industrial zone changed my landscape and made my lot unfit for building a home since I am now surrounded by industrial buildings. And consequently turned my land into a place less than ideal for building a home. I'd much rather establish some sort of a business there and contribute to the town's economy. Best regards [redacted]. [Redacted] [redacted] • The whole thing is about growth period this is rural living in suburban environment. No one wants a huge lively shopping and living district.
• Please keep Norco Norco. Horsetown USA! Norco is one of the last living history sites anywhere. We do not need any alterations on Sixth St.
• Converting empty lot on 4th /Hamner would be good idea and placed already by shopping area. 5

Vision and Strategy Alternatives Open House - April 11, 2024 • Still think about it!
• Attracting people from outside of Norco to spend money is good for Norco. A balance of making things nicer and more appealing for anchor tenants (Trader Joe’s, etc. NOT Dollar trees would be great) while keeping accessibility for horses.
• Please keep Norco as is! This is Horsetown USA and why I chose to move here. It's a place I can have and ride my horses. The people and businesses support this lifestyle - the reason we all chose Norco. It is super special and unique - we don't want it to lose that special character that makes it Norco.
• No medians
• Needs work
• Needs work. No medians or on street parking on Sixth. Revise calming on to side streets to accommodate trailers/RV's/large vehicles. Any housing should still be above retail. • Rethink this vision - need to look at this through the eyes of a Norco resident. • Like multi use idea for trails. Need to put in non-sup Crossing for hardscape. • No medians at all on Sixth St. - Keep horse trails on both sides. • Don't mess with Sixth St. Traffic will be a mess.
• Not happy
• No
• Not In Sync with Norco. How much time have consultants spent on horseback in Norco?? • Good time to refresh.
• Truly fear that with even small change - it will lead slowly to the elimination of this precious horse town. Norco brings nature to our needing minds and souls. 6

Vision and Strategy Alternatives Open House - April 11, 2024 Poster Comments: Norco’s Community Roadmap
Guiding Principles
The guiding principles crystallize the input and themes heard from the community during the public outreach process. These community-based principles are rooted in the vision and form the basis of the goals, policies, and actions to be implemented by the General Plan. • Keep our community rural, country clean living. Horses, etc.

Ensure Norco remains authentic and preserves its animal-keeping, equestrianoriented, agricultural lifestyle. • No median
• No medians! We can not have parades.
7

Vision and Strategy Alternatives Open House - April 11, 2024 Position Norco as a prime destination that offers equestrian and agricultural experiences, including events that celebrate Norco's heritage and Western traditions.
• Add an equestrian venue at Silver Lakes – AS PROMISED & AS REQUIRED by deed restriction Promote youth-based agricultural programs and experiences to sustain Norco's lifestyle for future generations.
• Yes! Norco is more than animal keeping. It is ag. Including small farms. • Families want to live here, including children. We need them to learn the Norco way.

Improve Norco's street and trail network to offer a full range of safe and comfortable travel modes and equestrian access.
• Keep trails on all streets :)
• No no.
• No sidewalk. None!
• No (only 1 lane 2 each on Sixth St.)
• Take out all the trees.

Establish a more prominent downtown that complements Norco's character and offers enhanced opportunities to shop, dine and socialize. • Yes! We need family friendly, quality options.
• Yes! Millennial homeowner -92860
• No bad idea
• No
• No
• We don’t have that type of downtown.
• No. Not on your life. No.
• No
• Yes, but no chains. Keep it community & rural.

Attract revenue-generating businesses and events to financially support Norco's large-lot lifestyle and equestrian amenities.
• On Hamner
8

Vision and Strategy Alternatives Open House - April 11, 2024 Poster Comments: Norco’s Community Roadmap
• Some great ideas but center medium is not a good solution to traffic issues • No median! On Sixth
• How can the hay be delivered
• No medians on Sixth St.
• No silver lakes expansion
• No square clubs at ALL
• No medians or apartments
• No sidewalks! No medians! No loss of trails. Need 5 lanes on Sixth • No medians! Keep all lanes
• No median. No sidewalks. Rid Sixth St. parking
• This is not a “walkable” town. It is drivable! Rideable. • Unless you buy every property on Sixth and completely revise traffic flow, you cannot have medians/parking on Sixth w/ large trucks/trailers
9

Vision and Strategy Alternatives Open House - April 11, 2024 10

Vision and Strategy Alternatives Open House - April 11, 2024 STATION 2- KEEP NORCO NORCO
Open House Comment Sheet Responses
• !!!!!
• Yes
• No more building/restructuring
• YES
• Commercial mix use – is Corona successful? NOT NORCO
• Yes
• !! It sounds “old” & “trite” – but seriously!
• No multi-family residential housing buildings.
• Yes to promote agriculture programs.
• Not interested in changing the trails to sidewalks.
• Not interested in having more industrial mfg.
• No apts or condos in Norco. That does not keep Norco Norco. • No density housing or retail.
• No HOAs!!!
• Absolutely
• Local businesses
• Who ever the idiot who decided to waste our tax paying money should pay the city back! • Typical Orange County ideas. None fit with Norco lifestyle. • Keep Norco, Norco.
• No median down Sixth St.
• No sidewalks.
• No multifamily dwellings.
• We need to maintain our “Horsetown USA’ moniker & keep it rural. • Aim for more wild west appearance and citizens do not like sidewalks. • Yes, guidelines as to what kind of business are allowed in residential. • Try to keep our history of this town how it began. If you modernized it too much, you have removed our charm of “rural Norco”. No multi-level houses. HOA’s. • They plan has no future.
• When you economy consult is too inexperience and too green out of college that does not know the uniqueness of California and Norco – GET NEW ECONOMIC CONSULTS! Need to find more experienced people in their fields. Do not hire those that don’t know what they are talking about! Do hire a company that has NO history with the city they are pitching to. • No. You cannot have Norco, be Norco, when the current issues are failing in the life in the City.

Needs to improve the livelihood of the current population. • No to HOA property standards – that’s what makes Norco unique. Lime green house that represents stable colors = yes!
• Yes to ADU, no overtaking horse areas to install
• Yes to keeping large open lots for animal keeping. No huge garages. • We need to keep Norco unique equestrian community.
• We don’t want to look like old town Temecula.
• Keep Norco rural with animal keeping.
• Encourage businesses to adopt Western facades.
11

Vision and Strategy Alternatives Open House - April 11, 2024 • Please keep working on the plan that supports the Norco rural lifestyle. These ideas do no represent 99% of Norconians. I have lived here 22 years and love it. Please don’t allow the corporate greed to takeover the city.
• No HOA’s
• Add 1 cent tax to maintain trails/parks
• Pedestrian access through sidewalks.
• No on street parking
• Keep Norco Norco
• Keep it Norco! Hunter & Rural!
• This is a must. Preserve the character and charm of the community. • Yes – I’m high tech and chose to live and work here due to culture; it’s attractive to employees as well.
• It appears you are slowly trying to change us into an OC city or Rancho Cug. We are Horsetown USA, not sum metro city.
• We have small businesses that service our citizens well. We do not need larger business driving them out. We are Horsetown USA – not a big shopping area. Norco is unique and like no other town. We need to keep it like Norco was planned.
• Allow Air BnB’s
• No condos
• No ADUs
• Promote tourism in horse town setting.
• No condos or apt on Sixth St.
• No purchasing private homes for big shopping
• No more warehouses, get more equestrian events, shops, etc. No more cow lots or hotels. • No HOA. Only 1 ADU per lot.
• Property Maintenace – have help in place for older/disabled folks to be able to stay in their home while still maintaining property.
• Creative ADUs – great idea!!
• Commercial, mixed use, residential – keep it as rural as possible • Outdoor dining won’t be popular – we get intense winds & horses on the trail stir up dust & dirt. • Face outdoor dining away from trails and in protected (from winds) areas. • Educate people new to area on our rural lifestyle.
• Animal keeping
• Small businesses including home biz.
• Pride of ownership – keep properties clean!
• ADU w/in reason
• Yes Norco’s allure is Horsetown and accessibility to travel throughout on safe horse trails.

Horse and rider should be top priority in this town.
• No apartments.
• No multi house properties.
• No industrial style buildings.
• Hamner north for buildings, keep out of Sixth. Safe over bridge to cross with horses from old Norco to Bluffs.
• Keep our horse trails open spaces
12

Vision and Strategy Alternatives Open House - April 11, 2024 • yes! No high density housing anywhere - brings traffic and congestion. No on street parking or sidewalks anywhere.
• No sidewalks
• Slow down traffic
• Keep it Norco – horse, cattle, etc.
• Sixth Street is historic - leave as is or pedestrians on one side, equestrians on other. • ADU and multifamily homes do not support so rural way of life. • Property/trail maintenance will increase home value
• Community garden stead of additional stores.
• Further trail system and parks
• More community arenas especially north of Sixth
• Absolutely
• Improve what's here - don't change
• Horses, horses, horses new line dog park
• Bike park (BMX)
• Pool
• Skate park
• Parks and rec is wonderful! Love all programs - cooking classes, floral classes • That's why we live here and not in the city.
• Improvements needed to existing buildings
• Keep all horse trails
• Fix River Drive, it's all falling over
• Keep Norco Norco
• Horse trails and horse property are #1 new line preserve 100% and enhance the trail network more
• I love that we have senior housing so my parents can stay near me in a safe place that is affordable for them
• Love senior apartments and affordable housing
• No apartments
• ADUs should be encouraged to allow equitable access to Norco's lifestyle • Variety of housing (multi-family, duplexes, etc) so all incomes can benefit from Norco’s Ag values
• We need a variety of employers to keep the money flow diverse and wide casted • I like the idea of ADU's to create entry level access to Norco living and Veterans and youth instead of them having nowhere to live and moving to Riverside, out-of-state, etc. because Norco has nothing to offer to younger establishing families unless it is inherited. • Creating and enforcing minimum upkeep is great. Too much of Norco is sad to drive through as properties are neglected/old cars/trashy
• Keep Norco western rural. No sidewalks more horse trails • It's Horsetown not dog town! or soccer world!
• Well, with the State mandates for multi-family housing you folk are out to lunch if you don’t require a horse keep to each multi-family house development you will kill the quality of the city – in 5 years this town won’t look like Horsetown USA.
• Yes! As much as possible
• Yes, leave us alone. We are not wanting to be glitz and glamour 13

Vision and Strategy Alternatives Open House - April 11, 2024 • We want to keep areas for large animal keeping and for agricultural uses • We love small business
• We want more agricultural programs
• Yes to preserving Norco's lifestyle.
• Love the farm to table visitor experience.
• Community gardens.
• Expand farmers market with locally made goods only.
• Continue upkeep of horse trails.
• Add mounting blocks around town for old/short people. • Do not remove horse trail. Add bathrooms at arenas. We will be happy with that. • No ADU's
• Need more places for horse trailer to park so friends can ride. • We 100% agree with keeping Norco Norco! This is a unique community with good people. That alone is hard to find especially in Cali. The rural, small town feel, home based farms and AG is important to what Norco is! And of course horses! Keep this town a place for them and those of us that love them!!
• We love the country feel, please don't modernize too much. Please fix cracking streets, overgrown weeds, barren dirt streets need trees! Trees will raise property value, which will produce more money from taxes for Norco. Have another elementary school so many children want to come but there's only so much room.
• Keep Norco Norco
• No medians on Sixth St.
• No tiny homes or property, no residential business. No multifamily • Keep Norco rural, horses, livestock, sheep, goats, chicken, gardens, ETC. Horse trails!!! We love our city - very unique rustic living embrace farming, nature, people small business!! • I am concerned about Norco becoming more densely populated. I want Norco to stay as rural as possible. I have already seen it grow a lot (not necessarily good) in the last 20 years. • Yes 100%. We are Norco.
• Yes!!
• All these widening streets adding sidewalks parking removing horse trails this is not Norco • Keep Norco horse friendly - dirt trails, visible trail fence, trailer parking for horse riding visitors are all ideas to improve upon sidewalks next to trails are a bad idea. • These plans will not keep Norco Norco. This is a complete change. • This is not keeping Norco Norco.
• Yes. Yes. Yes. Horse trails before bike lanes. No E bikes! • Don't try and make this town a resort town.
• Wylie Labs make it a park!! Fix the roads.
• Bring back plunge - community pool.
• Big beautiful trees.
• Fixed streets and St. lights to be in unison.
• !!
• Massive building and making it look like Norco is not keeping Norco Norco. This town has already transformed so much in the last 30 years period enough. It's a small amount of land.

People value their large lots and space.
14

Vision and Strategy Alternatives Open House - April 11, 2024 • Please do not make Norco another Beverly Hills or fancy resort town. We like the old fashioned rural environment. We love our horse trails and hitching posts around town. We have a unique town. I moved here because of the lifestyle.
• Norco is called Horsetown USA for a reason. Once you start changing it by taking away the horse trails on Sixth St., and turn it into another Temecula Old Town, it will start encroaching on the rest of the horse areas and Horsetown USA will disappear. You don't need bike lanes on Sixth St./Detroit/Hamner.
• Keep the small town feel.
• Horse stall hotels for equine tourism
• Norco is Norco because of the things it has, let's not make it like Buena Park or Irvine. Keep Norco rural and improve the things that need to be improved. Norco is known for being low key without all the flashy restaurants and lights and attractions. Keep it simple and add sidewalks to one side of roads, and finish other projects before starting new. • Now eminent domain.
• Keep streets wide for horse trailers. No medians. Keep Sixth St. four lanes, keep Norco rural.

Our town is unique and amazing, let's keep it that way. No diagonal parking on Sixth St. Keep the town horse friendly and truck and trailer friendly.
• Land is #1, safety #2, population explosion prevention #3. We already have developers buying up land, building ADUS and renting homes causing parking issues come out loud mariachi parties going all night. It's starting to get a little out of control here this needs to be dialed in! • Nobody wants higher taxes but want better roads. We need to attract outside tax revenue with the balance of keeping Norco's charm and horse usability. • Yes! Let's not turn into Chino. Sold out!
• We moved to Norco because of the unique lifestyle it offers. We absolutely need to value and treasure our horse friendly trails on Sixth - both sides of the street and maintain trails throughout the town. Once we allow sidewalks this will gain traction and overtime we will lose what makes Norco Norco. We need to support our animal keeping businesses, all small businesses, so the residents that value our lifestyle can continue to be supported & surrounded by like-minded folks.
• I understand economic development. However, to develop for the sole purpose of economy, only the developers get rich. Norco is a rural town. That's why I moved here. I had a choice, Temecula, orange, etc... those towns were so crowded, I did not enjoy myself and therefore elected to go somewhere else... Norco. Norco can be developed into an updated rural atmosphere to go beyond that is a mistake.
• Take one of the large open lots on Hamner and turn it into a “park” for ADUs or tiny homes on wheels. They should not be built on lots that need the room for animal keeping. • Do not want the city determining how homeowners maintain their properties, this leads to HOA's.
• Make Hamner the “Main Street” it's already wide, no horse trails, and lined with commercial properties. Also the ADU/tiny mobile homes could walk to stores/amenities. • Do not restrict horse based small businesses.
• No HOA's or restricting how our property looks.
• I don't believe the plans actually keep with that thought (keep Norco Norco) • Yes, maintained streets/trails.
• Absolutely no ADUs visible in the front yards, bothersome to neighbor. No multifamily/ Section 8 housing.
15

Vision and Strategy Alternatives Open House - April 11, 2024 • ADU – limit – enforce – PAKA
• Mandate multifamily - place on Hamner.
• Control residential business types.
• Silver lakes - equestrian events - where are they???
• No multifamily on Sixth St. - Too many cars and too many people - not animal people = disaster for riders. Dangerous.
• No silver lakes - big loser
• love farm businesses properties - no more construction businesses. • Support small businesses.
• Promote farming + Ag lifestyle
• No condos
• Not happy
• Yes
• Yes
• Leave Norco alone.
• No apartments on Sixth. Apartments OK on Hamner.
• Kid friendly.
• Balance our need for revenue to keeping it “old school” • Don't screw up Sixth between Sierra Ave. and California. We have horse and other parades on Sixth St. We don't want island parking on Sixth St. for instance! • Hamner has enough traffic congestion without adding a median with trees. No landscaped medians on Hamner or Sixth.
16

Vision and Strategy Alternatives Open House - April 11, 2024 Poster Comments: Sustain Norco’s Existing Neighborhoods • Stop “growing” our city
• No
• No ADU’s. Yes to property maintenance.
• No ADU’s change the appearance and standard of living in Norco. Do Air BnB’s instead for tourism.
• I’m good with fining houses/properties, but no HOA $
• No HoA. Absolutely. That’s the Norco charm.
• Yes
Opportunities
• Sustaining Norco’s neighborhoods, especially properties that are zoned for large animal keeping and agricultural uses.
• Yes
• Yes
17

Vision and Strategy Alternatives Open House - April 11, 2024 • Yes
• Yes! Keep us rural
• Yes!
• Yes
• Yes
• Yes
• All of this. Yes
• More emphasis on crops/gardens/farming other than just animal keeping • This is what Norco needs to remain

2. Preserving and expanding commercial and other support services along Hamner Avenue and Sixth Street that generate revenue to support this lifestyle. • Support existing businesses. No big chains.
• No large/franchises.
o No construction
o No storage
• Yes, food, small business grants
• Keep chains out—support small
• Yes, but no chains. Love the small businesses.
• Emphasis small business
• Yes
Considerations

1. Assess existing property maintenance standards to ensure building fronts and front yards contribute to and do not detract from Norco’s character. • No
• No
• No
• No
• As long as it is not disruptive to neighborhood…cannot read the rest • No—should be fined if not clean
• No HOA
• No junk or weeds – pride of ownership!
o Agree!
• No
• Yes. Take pride in Norco & your home.

2. Clarify types of small businesses allowed on residential properties. 18

Vision and Strategy Alternatives Open House - April 11, 2024 • No
• No
• Yes!
• No no
• Yes
• Yes
• Yes

3. Consider creative ways of allowing State mandated accessory dwelling units (or A.D.U.s) – such as tiny homes on wheels – that may be compatible with Norco’s unique character, without compromising the animal keeping areas.
• No
• No
• Deal with this today
• Yes. Per property
• No
• No
• No!
• In yes race yard only out of sight
• Maybe
• Yes 1 per property
• No
• No
• With substantial requirements – not visible, screened, adequate parking not adjacent to existing homes.
• Limit # of ADU and tiny homes. Must have reasonable water meter + sewer $ 19

Vision and Strategy Alternatives Open House - April 11, 2024 Poster Comments: Preserve and Leverage Norco’s Lifestyle Opportunities
• Yes to everything on this board
o Develop some HORSE @Silver Lakes like we were promised years ago. ▪ It is only a soccer field
• The Norco culture is part of why employees would want t olive/work here. High tech included. • Yes 100%
• Yes
• Yes 100%
• 100% Yes
• Yes
• Yes! Get kids involved
• The Norco culture is part of
20

Vision and Strategy Alternatives Open House - April 11, 2024 • Work with organizations that provide training for those who are new to farming and that manage backyard farming and shared garden plots for future developments. • Yes please! Yes!
• Yes! Yes!
• Yes!!

2. Promote agricultural programs and experiences that sustain Norco’s lifestyle for future generations.
• Yes!
• Yes
• Yes
• Yes
• Yes please

3. Promote Norco’s existing agricultural and equestrian-oriented businesses by:

Expanding Norco’s reach as a center for horse-related goods and services. • Yes to all
Enabling the showcasing of Norco’s equestrian services and products. • Yes to all
• Yes!
Directing tourists to local businesses through marketing programs, apps, and wayfinding signage.
• Yes
• Yes
Promoting a farm-to-table visitor experience.
• Love! Farm to table
• Keep our horses!!! Changes proposed way out of line!
21

Vision and Strategy Alternatives Open House - April 11, 2024 Adding new and additional special events at the Ingalls Events Center and Silver Lakes Sports Complex that attract visitors to Norco’s businesses before and after the events.
• Add equestrian center at Silver Lakes- as promised & as required in deed. Connect to trail system.
• Expand Ingalls (like LA Equestrian center)
• Silver Lake has NO Horse Center
• No
• SilverLakes - where is our world class equestrian center? Bait and Switch!

4. Fill the missing gaps in Norco’s trail network in conjunction with potential future development of the Old Hamner Road Area, the Fourth and Hamner area, and the Norconian Resort site, should it become available.
• Yes
• Yes + crest view
• Yes to #2 station agriculture
• Need a 2nd road out of Norco College
• What are you developing at Wager Makin? Or is this the prison • Yes to all
• Keep Norco Norco! YES
• 100% yes!!
• All Yes
• Fix repave residential roads
22

Vision and Strategy Alternatives Open House - April 11, 2024 Poster Comments: Architecture and Housing For Norco
Commercial and Mixed-Use
• No Sidewalks
• No — where is the real western architecture?
• No to all
• No
On-street parking in front of shops and restaurants.
• No No No to high density living and shops. Traffic is not Norco! • We won’t want fake western like Yorba Linda or San Dimas. Real western like what we already have.
• NO!!
• No
• I cannot read the purple post it under “What is this” nor the green one under that, nor the light purple one slightly down and to the left
• Yes. Norco is unaffordable for young families. Need options for keeping Norco vibrant • No! No parking on Sixth St.
23

Vision and Strategy Alternatives Open House - April 11, 2024 • Keep off Sixth St. Move to Hamner.
• Is Corona successful? This is way NOT NORCO.
• No. What about horses
One-story retail building with sidewalk dining.
• No
• No more calmax type business in residential area
• Sixth St: Do not reduce lanes keep middle turn lane. Maybe add small sidewalk to horse trail - that’s it!
House-form commercial building located at front of lot (top) with parking lot behind (bottom).
• The big yellow houses? We all know what happened to that. • No sidewalks no parking on street
• No mixed use on Sixth St.
• NO parking lot or sidewalks
House-form, mixed-use building with ground floor retail accessed through porch.
• No - Not Norco!
• Give Sixth St. owner grants to fix buildings
Restaurant set back behind dining patio.
• No mixed residential + retail
• More cute shops & dining areas off Sixth St. Somewhere to STOP & spend in Norco instead of a though fare to Riverside
• No sidewalks. No condos.
• Yes. Strengthen business on Sixth. Traffic now is just pass thru.

Residential
• What is this
• No
• No!
• No, too much traffic as is!
• Shared stables are a good idea.
24

Vision and Strategy Alternatives Open House - April 11, 2024 • No!
House-form multi-family buildings.
• No! Looks like a HOA
• No! Small town. No traffic.
• No more renters. Houses look run down.
• Huba No
• No
• No
• No!
• I agree! No
Cottage court with single-family houses facing a common green space. • New family multifamily only on major 4 lane and Hamner • No to everything
• No! Call Corina and see how they destroyed Citrus Ave. • No
• No Not for Norco
• No keep Norco Norco
• No
Courtyard with shared, raised planters.
• No!!!
• No - no animals
• Allow Airbnb’s to promote tourism
Porch entry to multi-family quadplex.
• No way
Equestrian community with shared stables, arenas, and horse-trailer parking (Walnut Creek, Ca).
• Move to Yorba Linda if you want this
• Good on paper, but not so good in practice
• No
• This goes against everything Norco was meant to be
• No
25

Vision and Strategy Alternatives Open House - April 11, 2024 • No
• No
• No
• No condos
• No condos, no horse trailer, yes to community arenas
• Veterans housing
• No
• No!
• No!!
• No
• No!!!
Poster Comments: Economic Development
• No
• No
26

Vision and Strategy Alternatives Open House - April 11, 2024 • Would like to see revenue generators on Hamner only. $ only to support what currently have in our sweet town. Not enticing hordes to old town.
• Fix streets. Start there.
• No. Not for Horsetown USA
Existing Employment Conditions - Top Industry Sectors by Employment, 2020 • There is only one rental for horses in Norco, Sunshine + Day Dreams • Increase Retail Large $ sales on Hamner + Hidden Valley. Norco gets more sales % Industries By Concentration In Norco And Growth In Market Area, 2012-2020 • Infrastructure for imbedded tech industries (like managed services) needs high quality equivalent to fiber cable to all business and dwelling
• Goals! Fix all Norco streets we have now. Then think about the future! • We don’t want more people to come to Old Town. We like our sleepy town.

Norco’s Target Industry Sectors
• No
• How about horse taxi services? Yes!
• Broken Horn and other tack stores in Norco!
• No. We are horse town USA. We support small businesses • SoccerLakes doesn’t bring enough revenue. Eastvale is making bank $$ Economic Development Opportunities
• Hire companies that know what they are doing and get job done! • Where are horse facilities at Silverlakes? Where is the Rancho Mission Viejo state facility? • No SilverLakes expansion! SilverLakes Equine center = bait and switch. Use Nellie Weaver. • You mean the soccer fields?
• Co-op? Small business co-ops are a great idea!
27

Vision and Strategy Alternatives Open House - April 11, 2024 STATION 3- NORTH HAMNER GATEWAY
Open House Comment Sheet Responses
• No
• No! Close to cut through traffic!
• Like the concept, concerned about traffic and freeway entry/exit. • No
• Too busy new line
• No
• Where are the horse trails in these plans? Who will acquire the privately owned land? The city? County? Private construction company?
• Where are the horse trails?
• No
• Get rid of the park and ride
• Leave it alone. Are you going to take away kids parks? Throw out veterans? Condemn the business?
• Would be a great “Downtown” area.
• Should pull traffic from Silver Lakes events and giving locals a place for meet and socializing, restaurants, shopping etc.
• Add double pull system with Venmo/Zelle/cash/ATM for Community Center. • No to the hotel idea on Hamner/Detroit where the current Little League field is. Develop that field instead.
• No to eminent domain the houses there too build hotel and multifamily housing. • Do not put hotels at the Clark park and Riley gym. The idea of revamping old Hamner is a good idea. But needs changes to some of the ideas you are suggesting. That street can be turned into a great “western/cowboy” vibes. No bars! We have enough!! • No. Will not work in terms of building.
• Love the idea of rehabbing historic buildings to a historic downtown area - but Norco style with hitching rails and horse themed businesses.
• Too many hotels suggested.
• Please find consultants who might have an idea of what the people might actually like and support. These ideas do not support this community.
• Sidewalks?
• Yes for change
• Keep it rural style if you are going to make changes. • Bike path!
• Community Plaza with shared dining patio.
• Something needs to be done with traffic at Sixth and Hamner before any new building. • Let's force silver lakes to do more. Seems they forgot about horses there. • No hotels needed - too much traffic.
• Revamping of old empty area needed but no new buildings such as a winery needed. • We need to keep room for the horses and not more traffic. • No purchasing private homes for big shopping.
• No modern buildings. Refresh existing to maximize potential. • Fix Sixth St./15 area - nightmare!
28

Vision and Strategy Alternatives Open House - April 11, 2024 • Can we really support more hotels? Be sure that demand exists first - empty, bankrupt hotels are worse than empty fields.
• Possibly create a trolley system to move people from shopping/dining area to other areas - fee for non-residents, free or discounted for Norconians who want to dine and shop. • No shopping center - traffic sucks!
• Enforce no turn on red!
• No more hotels!
• New shops and redevelopment should include horse trails, stalls, and tie up areas - always. • What happened to Silver Lakes horse events?
• Traffic is jammed up and unsafe Sixth and Hamner. We need to keep equestrian in mind for safe riding and crossing.
• Develop Hamner between Sixth and Detroit. Shops, food court, trees, parking. • We need more sit down restaurants on Hamner. No more car dealers. • Mixed feelings:
o Where will miss place people go?
o How will Increased traffic affect city?
o Objectively best place for storefronts and “main street”. o Would be a main attraction after rodeos and concerts. o Potential to showcase Norco history.
• Send visitors to Detroit square. Closer to business to walk/spend money. • Relocate tack shops/boutiques, hair/nail salons/Bass pro shop/snacks/coffee • Don't turn Norco into the city please!
• This is the place for the walk around experience.
• Multi use, complete streets would be nice with walkable street scale businesses like coffee shops, parking in back not in front of buildings. People with motorized wheelchairs have a hard time on the packed gravel so could one side be a sidewalk? Otherwise people sometimes go out into the street which is VERY UNSAFE.
• Revive as many historic buildings as possible.
• Maintain the number of existing parks and ball fields. • Small boutique - like shops and hotels versus mega construction. • Interesting concept. I think of the old buildings/historic sites and other nearby towns used for restaurants/retail/etc.
• I do think Norco needs something like this to attract people to spend money in town, making it a nice, rural destination point for people to relax, “rent a horse”, and experiment with how us Norconians live!
• No major stores. Smaller family owned.
• When is bridge dedication?
• Dedicate the bridge soon!
• No
• Why move the Riley gym? Current infrastructure keeps the daily gym traffic from Hamner to the parking lot. It's a great system as it is!
• North Hamner gateway is a great idea! Utilize old Hamner and city owned property is smart. • We do not need additional hotels. The existing hotels/motels are home to sex offenders. • Keep equestrian theme of course, with horse trails for sidewalks. • No keep it rural. Nobody enjoys looking at developments. We want to keep open space. No eminent domain.
29

Vision and Strategy Alternatives Open House - April 11, 2024 • No hotels!
• No eminent domain!
• We don't need any more hotels! What for? We have several new hotels on Hamner that always have vacancy! Newsome will fill them with people who may not care about what Norco is. No to all!!
• Improve appearance on South side of 15 freeway in the neighborhoods by the Target. Some of those look run down. Adults would love an upscale nightlife. We always have to drive to OC to go to a fancy restaurant. We'd rather spend our money in Norco. Has anyone considered vineyards?
• Keep it rural. No 2 story buildings.
• Nope
• No hotel, no New Orleans vibe.
• More motor cops.
• Stop the running stop signs.
• Keep it rural. No widening roads.
• No, not at all.
• No! No keep it rural. We do not need this to happen. This is a terrible idea. • Leave the historic Community Center where it is. Leave Riley gym alone. Both buildings serve the community well, with added history.
• Area near the college would be ideal for student housing. Restaurants near Norco college make sense, as well as in walking distance of hotels.
• Eminent domain is unacceptable.
• This is not fair to people who own houses.
• Too much
• Trees
• More farm stands
• Fix the roads
• Baseball + softball fields (more)
• Big beautiful trees
• More farm stands
• No
• I do not see a need for this. It's going to require eminent domain and we do not want an area where visitors can stroll and shop. We want to safely ride our horses on streets and stop and visit with friends with our horses safely secured in a stall near the businesses. • Use Silver Lake field to add businesses and create revenue • Eminent domain to remove existing housing? Make way for another hotel to house the homeless and bring more riffraff into Norco to steal and commit crimes - narrowing lanes on Hamner will only make the traffic go to the residential streets. Traffic is already so bad on 7th and 5th now - cause response times for emergency services to spike - danger to citizens of Norco. No multifamily housing on/in any portion of Norco. Brings more traffic and crime. • No more hotels
• Homes are gonna be taken away from people. I like the idea of the improvements and the layout for the gateway, I think it's possible to pull it off without destroying the existing homes that are there
• I support a shopping center as long as it's western and horse design 30

Vision and Strategy Alternatives Open House - April 11, 2024 • We want to draw in “horse" people. Hamner needs some hotels that provide corrals and trailer access. People would want to stay longer bringing in more tailored customers with the more western atmosphere, carrying on the traditions here. This would make the town explode in a right way.
• Work with Caltrans to alleviate traffic issues while attracting people from silver lakes and the 15 freeway
• If changes need to be made, I prefer it happen along this strip, however I am concerned about our ability to cross Hamner on horseback. Prefer not to see him nor fill up with large chains that would hurt existing businesses. Even though Hamner is somewhat separate from the horse keeping areas, I can see that even planned development of Hamner will end up bleeding over into Old Town which I think would be a disaster.
• OK, I'll begin again, the planners and developers are trying to entice people with beautiful outdoor dining, bars and families walking hand in hand down a shop filled St. Go to Temecula - no one is smiling, there is yelling, fighting going on and why not... they just spent an hour getting off the freeway, another hour looking for parking, and another hour walking to the walk zone (which was only filled with happy horse back). The answer is no. • We already have multiple new hotels on Hamner. None allow overnight horse camping. No RV hookups for living quarter horse trailers.
• I like the idea that if you don't fix the traffic issue at Sixth and Hamner and the freeway it will become a bigger mess!!
• Likely makes the most sense. All housing/retail should be added on Hamner. All housing should be over retail.
• Looks great but no eminent domain homes unless all residents agree. Where are you putting the sports/new park that you will replace with a hotel? No multifamily homes/ no Section 8 housing.
• Open team development
• Pool!! For kids and seniors
• No more hotels or parking structures
• Where are the horses going to walk
• No
• Maybe but need the land and developers. Don't have all the property needed to do this. • No problems
• At 4th/Hamner, repurpose the green (historic?) Building to be a multi restaurant building with all diverse eating (mantra, dumplings, BBQ, ETC.) Similar to Anaheim packing district. Horses could approach crossing 15 at 4th and coming in the back (instead of on Hamner). 31

Vision and Strategy Alternatives Open House - April 11, 2024 Poster Comments: History and Existing Conditions
History and Existing Conditions
• Yes! A movie theater and feed and shopping Hamner
• No to hotel or expanding Silver Lakes
• Overpasses to connect both sides of Norco. Develop old Hamner • No park/rides. No large parking lots
• Bring back public pool? Cash only?
• Leave Sixth St. alone
• No
• History
• No
• No
• Keep Sixth St. rural! Yes!
• Keep Norco rural. Yes!
• Keep Norco rural! Yes
• Make Southbound Sixth offramp exit onto Hamner North of American Legion Hall • Just more traffic in a small area
32

Vision and Strategy Alternatives Open House - April 11, 2024 • Enforce no blocking intersection
• Love it
Poster Comments: Opportunities and Considerations
Opportunities and Considerations
• Downtown where are street cleaning.
• Transformation of Old Hamner Rd. into Norco’s “Main Street” • Horse camping
• No, no, no, no, no, no
• Hell no
• Where are the horse trails?
• No
• Ride to winery only
• Housing where?
• Highlight Farm to table, small restaurants. No chains. 33

Vision and Strategy Alternatives Open House - April 11, 2024 • This does not look like anything Norco. No!
• No
• No
• Next idea? Yup!
• No more sidewalks! Horse Trails
• “Horse Town USA” —> Sidewalks
• No
• No
Main Street Retail
• #3 exhibit. No
• Keep Norco unique agriculture.

Lively Restaurants
• No
• No no no
• Where are horses going to walk?
Active Streetscape
• No no no and again no!!!
• No
• Absolutely NOT
• No hotels on Detroit St.
• No
• Not realistic idea of this community
• No no no. Keep Norco Norco. Trails for horses rural only Map
• Maybe
• More Western things
• Bring back the pool
• Keep Norco rural. Yes!
• No more hotels! Expel the sex offenders… (the rest I cannot read) • No #4 more hotels!!
• Make a safe horse trail to cross over in
• Yes this!
34

Vision and Strategy Alternatives Open House - April 11, 2024 • Imminate Domaine! What! No. Bye housing.
• No more hotels! Businesses with real… and the rest I cannot read, nor the blue post it underneath
• Don’t Norco into Temecula! Don’t Tear/Move Riley gym. What happens to the boy scouts? • No on #4’s #6 no hotels.
• Where would gym go?
• No
• Over Pass bridge for horse crossing from Bluffs to Old Town for safe crossing, too much traffic • What about Sixth Street off ramp at the 15 freeway
• Fix traffic light system. Take too long to get on freeway as is.

Poster Comments: Incremental Development
Incremental Development
• No more hotels! Who has “that” many relatives?
• No!
35

Vision and Strategy Alternatives Open House - April 11, 2024 • Wont work if Caltrans operates the lights @ Sixth on-off ramps • None of this development re/development includes horse tie ups or trails? • Yes
• No Please God No!
Potential Phase 1
• #3 No
• Where does Clark Field get relocated?
• #3 Do we need more hotels. Taking kids baseball field away is not smart. • Save Park
• No. Keep Norco Norco. #3 No
• #3 Nope!! Nope nope
• No to all!
• Geez, seriously! No more hotels, period!!!
• No more hotels!!
• No more hotels!
• No more hotels no more hotels!!! No
• No more hotels!
• Will new hotels home homeless?
• No expansion of Riley gym area – too commercial. We want RURAL • NO #1 #3 #5 #6 #7 #9 #10
• Where is Clark Field being relocated? Can you relocate a field? • No to development taking private homes for shopping area • If Hold Hamner Rd becomes “new” Main St. that creates safer environment for horseback riding on Sixth!
Potential Phase 2
• No more hotels. No park and ride
• Eminent Domain No!
• You want bike lanes on Sixth Street but not on Hamner. Hamner has a bike shop, train station o 100%
• No eminent domain of properties
Potential Phase 3
• No
• Too many hotels
• No more hotels
36

Vision and Strategy Alternatives Open House - April 11, 2024 • Open this field to the public
• Horse camping
• Open parks and fields to the public
• Civic pool(s) 4th of July drone shows
• #3 and #7 Hotel? WTF!
Potential Complete Development
• Trail leads to dead end? Need to go through
Picture 2
• Yes
Picture 5
• Where’s the money for this? Great question!
Picture 9
• No
• No
Picture 10
• No where is little Susie going to keep her pony?
• No!
37

Vision and Strategy Alternatives Open House - April 11, 2024 38

Vision and Strategy Alternatives Open House - April 11, 2024 STATION 4- SIXTH STREET
Open House Comment Sheet Responses
• No
• Traffic calming will be very difficult and will very negatively impact Sixth St. for parades, rodeos, other attendance event at Ingalls will be disastrous!
• No! No! No!
• Love the idea. Will help business. May need more parking. Concerned about semi delivery (hay, trailers, food deliveries)
• No
• Too busy-no turn around in middle of street
• Leave as is
• Our feed stores need the center thru lane to get in and out of the feed stores. The parades need the center lane parking on Sixth St. This is not a good idea. • How will horses be safe on these busy streets? No hotels on Sixth Street. No multi-family units.

More horse parking. No mixed-use buildings. Traffic.
• Speed bump - no median
• No to sidewalks
• No sidewalk
• Y’all are gonna do what you want. This is a show.
• If you go down to 3 lanes, we will not be able to have parades and the city will be grid locked during large events, no emergency vehicles will be able to get through! • No medians
• DO NOT turn it into more of a traffic nightmare than it is. We are growing and less lanes, street parking, and islands with sidewalks will create gridlock. • No center medians. Bike lanes, leave DG footing on both sides of Sixth. No street parking. • No center divider, no sidewalks, making street narrower will increase traffic in other areas. Horses unpredictable. Trailers go more places than expected.
• I don’t think we should get rid of existing business just to build Arts; example Tony’s. DO NOT ban left or right turns into the residential area. How else do home owners get home? making it harder for people who pay taxes is not good.
• The idea of patio style restaurants is good, as long as it keeps the “rural vibe”. Do not add street parking!
• No: Does not work as the streets cannot handle the impacted growth, and moving to one lane does not allow mobility in cases of emergency. Switching to one lane with curb parking does not help in terms of accessibility. Having multi homes does not benefit anyone in the community. • Keep it horsey-old town feel and western. No sidewalks, there are loads of other towns for sidewalks-we have to protect our lifestyle and the foundation is the trail system only! • Too many multi-family areas suggested. Where will the delivery trucks offload if there are medians along the street?
• Do we need bike lanes and sidewalks? Narrower traffic lanes will cause more accidents. How are larger vehicles going to deliver to businesses? Keep the center turn lane. Do not restrict turn on to side streets/businesses. Synchronize lights would actually increase speeds. • These ideas seem not in line with Norco’s rural lifestyle. How will Semis get into businesses? Traffic is already bad, will congest Sixth Street even further and press commuters in the side streets which will impact residences.
39

Vision and Strategy Alternatives Open House - April 11, 2024 • Need cameras for enforcement, sidewalks are only for pets and horse trails. E bikes are for streets. No peds/bikes on horse trail. Enforcement needed for speeding + 4 way/3 way stop sign.

Need some horse parking near Sixth. No median - won’t be able to have parades. How do feed stores get serviced + be able to turn into store- think of the radius of a semi truck.\ • Leave Sixth as is.
• Don’t touch it! Keep how it is.
• Bike path! Community plaza w/ shared dining patio.
• It is obvious that not one of the consultants knows anything about our city. It is obvious they have no understanding of keeping animals. All of the suggestions do little to make transporting our horses or cattle easier.
• No medians in road. No to “no left turn” sign
• Leave Sixth Street alone
• No concert, no long restaurants! Keep Sixth Street horse friendly. Bikes can have other areas • No median down middle of Sixth-how will we do parades? This will create more congestion and people parking on street makes pulling in less safe and create blind spots. • No street parking - no visibility. We are not Temecula - sidewalks not necessary! • No single lane traffic. No sidewalks/pavers. That is a horse hazard • Keep as is - don’t destroy rural
• No sidewalks - keeping with corrals and tie up for horse as riders go to lunch. Fix broken tie rails that are there - safety to horse and riders are #1. Also safe crossing, under Hammer bridge to make trail to connect
• Don’t change traffic and street lanes on Sixth. No parking on Sixth. No bike lanes. Keep horse trails.
• No sidewalks or medians, or on street parking—too dangerous for horses. Synchronize lights on Sixth-Hammer-15 Fwy. Where can we put some pickle ball courts? Which park? • Build it western to match
• I support the idea of encouraging small business growth, but tearing down existing features (Tony’s Feed) would be detrimental to community moral. We need the focal point to be equestrian access + safety. A sidewalk or 3 lane on Sixth is not realistic due to need for trailer access and safe horse passage.
• No center dividers - need open for parades, leave it alone, it works, no more traffic than necessary in residential.
• Send visitors to Detroit Square - closer business to walk/spend money. • Relocate tack shops, boutiques, hair/nail salons/ bass pro shop/snacks/coffee • Rebuild on what we have. No new big buildings. No big commercial companies. • Red/White/Blue stripes are very important to veterans Semper F1 • Reserve all trails. Slow pass through traffic
• We definitely need traffic calming downtown - slow traffic encourages people to stop at local business and improves visibility.
• Keep it simple
• Sixth St. improvements should be safe for all mobility types - sidewalks keep those w/ disabilities safe. Horse trails keep horses safe. Medians keep cars safe. Create a balance. Multi family is not evil - young married couples need places to live also.
• I think the concept and ideas behind it are great the walkable area to drive traffic - cars and pedestrians and equestrians to shop along that street, getting coffee, ice cream, having shaded areas to park their horses. Sixth St. can easily still handle parades with designs like this… wide enough for reasonable floats/ cars, horses, and the marching band. Having a stepping stone for 40

Vision and Strategy Alternatives Open House - April 11, 2024 young Norconians to live in the community gain experience being an adult is a positive. I had to move away for years before to live.
• Keep Sixth Street home comfort look horse town.
• Putting in divider would preclude some of Norco’s long standing traditions. Adjust signals to keep traffic that moves at speed limit moving.
• NO MERIDIANS
• Sixth Street needs to be wider to allow trucks to unload. • Leave all lanes that exist now. No medians. No sidewalks. Leave Sixth St. alone! • No
• Sixth has massive opportunity for walkable, family friendly, non-chain, non-fast food restaurants, shops, etc. Good idea, no need for a “music tent” - keep loud live music to silver lakes and bars. • Absolutely no bike lanes, medians, new housing. Improve already existing structures and keep western look of town. With the proposed plans hay deliveries and parades are not feasible. • Absolutely none of the plans! They are all horrible. Let Saddle Sore use the lot across the street and we are all good, no other parking shortage.
• Leave it alone. One small sidewalk.
• No median!! What about the parades. No round about!! How are horse trailers going to use this, too narrow to even turn around!! If we wanted to live in Temecula or Yorba Linda, we would have moved there.
• We love the country fill. Make the prison like Mission Inn w/ restaurants and towers and a spa.

Thank you again!
• No medians. Clean up what we have.
• No medians on Sixth St.
• This is messing up our town
• Keep Sixth Street needs for small businesses.
• Keep it old school that’s what Norco wants! Please ask the people of Norco what they want not what you have on your boards.
• No to change.
• No median, no hotels. This is horse town USA.
• Needs to be wide. feed delivery trucks arrive daily. The fire department is on Sixth St. Keep emphasis on equine business - draw equestrians (local and out of town) to town for hay, trailers, tack, vet supplies and restaurants. Make staging areas for our of town trailers to use. • Too much interference with city activities.
• You cannot make Sixth St. narrower
• No dividers. No e-bikes on bike lanes. Red, white, and blue stripes. NO big chain stores. No bike lanes. No parking on Sixth. Open parking lot to public at California and 6. Add traffic officers instead of wasting $ on traffic calming.
• Keep it closer to the way it is. Concerned about horse trailers being able to navigate streets. • Fix the roads. Western theme. Don’t see it being a tourist destination. With Riverside using Sixth to freeway, it nor like Temecula in any way.
• Limited multi family
• Small patio dining would be nice.
• No low cost housing. Leave Norco Norco
• Leave it alone
• Keep as is with horse trail both sides. It would be a big mistake to have center island. 41

Vision and Strategy Alternatives Open House - April 11, 2024 • Going from 4 lanes to 2 will make Sixth a traffic nightmare at busy times. The Arlington traffic will overflow onto 7th and 8th. The horse trails on both sides and red, white, and blue lines really set Norco apart.
• No
• All done by someone that has never been on a horse or driven a rig. Suggested changes would make it impossible to have a parade on Sixth.
• Limit to 4 lanes. Trail both sides. No center islands. • Keep Sixth open!
• No chain stores (no Rite Aid, Roundtable…) keep the hotel a hotel. Build a one way access to highway from soccer fields - open at closing of concerts, etc. 42

Vision and Strategy Alternatives Open House - April 11, 2024 Poster Comments: Placemaking Opportunities and Considerations Opportunities and Considerations
• Houses that are off of Sixth St. on each major side to be zoned residential and not commercial • Learn how to finish a project before thinking of new project… • No sidewalks, no bike trail, no narrowing
• Commercial for what?
• No high density, multifamily units
• Absolutely no changes to Sixth St.
• No changes to Sixth St.
• Keeping with horse trails and tie up so we can continue to ride to stores an hour for lunch and horses have safe place to tie. Horses and riders should be first and foremost of importance and safety in Horsetown
• Horse trails are Norco. Leave our trails alone.
43

Vision and Strategy Alternatives Open House - April 11, 2024 Market Hall
• No
• No would be a nightmare for horse trailers.
• Foot traffic/bikes/ebikes separate “trail” from equestrian trail or better, bikes on streets Infill Commercial Development
• No. Keep Norco Norco
Equestrian-friendly hotel
• No new taxes or increase to pay for this!
• No more hotels
• Why all these changes? Need to include Norco’s lifestyle Active and fun uses
• Horse trails are Norco. Leave our trails alone.
• No
Street Image
• No large businesses on Sixth St.
• No misuse. No apartments or hotels
• Leave Sixth St. alone!
• We are known for horse trails
• Make a dude ranch
• No multifamily housing + large commercial
• Focus more on Hamner. There’s more money to be made there. Keep Sixth St tradition – maybe a few more restaurants.

Map
• No! Change on Sixth St.
• Just another bad idea. Good luck delivering to businesses with trucks. Bad design. • No changes to Sixth. More local equestrian.
• How would we improve traffic and do this??
• Keep Sixth rural! No changes
• 2 lanes, no bikes.
• Reduce Sixth St. to 2 lanes with angled parking and shops • 2 lanes & medians & parking & sidewalks IS LUDRICRIS. No bikes either. • Keep our town as is. No changes to Sixth St! Please!
44

Vision and Strategy Alternatives Open House - April 11, 2024 • Not on Sixth St. Put it on Hamner if you must
• More law enforcement
• More law enforcement
• Dumb dumb dumb all of it.
• More law enforcement
• Need more law enforcement
• More law enforcement
Poster Comments: Placemaking Strategies
Sixth Street Placemaking Strategies
• Norco is Horsetown. Leave it alone
• This is crazy. This is Norco not Beverly Hills. Leave Sixth St. alone! • Hell no
• Love it. Slow down pass through traffic for business
• Temecula + Yorba linda plans for Norco? No!
45

Vision and Strategy Alternatives Open House - April 11, 2024 • No more parades??? No medians!
• No
• Leave Sixth St. alone
• No no no not on Sixth St.
• No center divider. No parking on Sixth St!
• Reduce traffic thru Sixth, don’t increase it!
Conceptual view of potential active “Main Street” environment on Sixth St. • Hell no!
• No
• Keep it on Hamner. Leave Sixth St. alone.
• No
• No
• Do not narrow lanes
• No e-bikes
• Worst traffic! Creating more chaos.
• We are not Orange County. The people attracted to Sixth St are there to shop for horse related products!
• Can’t drive carriages down Sixth
• Leave us alone
• Do not remove trails! Parking on street not a good idea either. Traffic calming will bring things to total stop on rodeo weekends.
• No. Too dangerous for horses.
• Bike & e-bike trails would = danger to animals
• Should not put pavers for 16% of users when 30+% are horse riders. o Keep horse trails
• Hell no!
• No
• Tree roots in middle will turn the roads. They are already bad enough • Leave the horse trails alone
• Hell no
• Leave trails alone
• Keep both horse trails on Sixth.
• NO pavers on one side.

Newly planted street trees
• Yes
46

Vision and Strategy Alternatives Open House - April 11, 2024 Wine barrels enclosing outdoor dining in parking lot
• Leave Sixth St. alone
Ground floor commercial
• Where are the horse stalls! None, hmmm ok
• Make Sixth St. a 2 lane St. with slanted parking and shops—like old town Orange. • Keep it rural. Do not industrialize
• No mixed use
Neighborhood center frontage
• Yes plant more trees-don’t keep cutting down
Small-scale housing at rear of lot
• No
• No!
• No!!
• No
Shared parking behind businesses
• No parking, medians or sidewalks on Sixth – access needed for large vehicles • Yes, need more parking
47

Vision and Strategy Alternatives Open House - April 11, 2024 Poster Comments: Gateway Market and Shopping Center Infill Gateway Market and Shopping Center Infill
• Hell no! 1-14 ditto
• No multi family units!
• No! Where will we keep horses
• Yes
• We need local food stores… Horsetown USA
• No
• No!
• Leave Norco Norco
• No!
• No. Ware are feed stores going
• Yes to brewery and beer garden
48

Vision and Strategy Alternatives Open House - April 11, 2024 New Market Hall
• No No. Keep Norco Norco.

Existing Conditions
• No
• Make Hamner your location for this. Not Sixth Street
• Bye bye Tony’s hay feed. No!
• No multi family units. No No.
• Parking?
Potential Improvements
• Cannot read light blue post it on the left
• No no no
• Where are the feed stores?
• Show me feed stores.
• No multi family units. No no no.

Food stalls with outdoor dining
• No changes to Sixth St. Where are you getting the money? • No! No! No! Keep Norco businesses
• Yes! Make local nightlife options. No chains!
Food Truck Yard
• No food trucks!
• No no no
• No on all of it
• Not food from a truck. Go to Mira Loma!
• No food trucks. Very tacky and classless
49

Vision and Strategy Alternatives Open House - April 11, 2024 Poster Comments: Neighborhood Center
• No multifamily units
• Dirt trails no cement sidewalks
• Horse camping
• Can’t repair our streets now.
o Where does the money come from to complete city improvements? o No longer Horsetown.
• Bring in the hat restaurant
• Medians are not trailer friendly
• No medians
• Norco cannot maintain the streets we have now. How does Norco think they can maintain all those orange county ideas? —True
Map Rendering
• No medians on Sixth St.
50

Vision and Strategy Alternatives Open House - April 11, 2024 • Focus on full water main replacement and street repairs. No medians. • No medians. Interferes with horse trailers and parades. • No medians -vehicles with horse trailers
• No multi-family housing. Why?
• No. Norco is not Orange County!!
• No eminent domain.
• So bye bye Norco parades. No medians!
• No medians!!
• So you want to do eminent domain? Take our properties to this • No 4th station. No medians.

Equestrian-friendly Neighborhood Center
• What a joke
Active Public Spaces
Potential Neighborhood Center Environment on Sixth St.
• Fantasy ride
• No more hotels. No sidewalks.
• Hell no!
• No concrete Slipping hazard for horses
• No sidewalks
• No concrete on Sixth! Leave Sixth alone - do not turn us into Orange County • No no no
• No no
Phase 2 - Implement site improvements
• No sidewalks or housing on Sixth. Put new high density on Hamner.

Phase 4 - Consider introducing housing
• No medians on Sixth — we need turning access to businesses w/ trailers Complete the neighborhood center
• No more hotels. No concrete. Keep horse trails.
51

Vision and Strategy Alternatives Open House - April 11, 2024 Poster Comments: Traffic Calming
Safety Considerations
• Add more trees and horse stalls
• Awful ideas
• No calming. Leave it alone.

Speed and Collisions
• Speed bumps. No speeding!
• Need bike lanes around schools
• Mostly cars passing through to Riverside
• No sync. No one pays attention to speed limit
Speed and Pedestrian Fatalities & Speed and Awareness
• Yes!/YES
• Add more traffic officers! Problem solved!
• Educational campaigns for driving beside horses
52

Vision and Strategy Alternatives Open House - April 11, 2024 • Rumble strips to slow traffic. Yes.
• Bike lanes – YES!
• Bike lanes on 7th and 5th.
• Currently unsafe to ride bike on Sixth St. Bike lanes are much needed. • No way
• Leave Sixth alone
• Sixth St. is fine, leave it alone.
• Watch our horses
• No on 2nd, it a 2 lane
Speed and Noise
• No median on Sixth Street – leave alone
• Keep horse trails on both sides of street
• Keep Norco Norco!!
• “Rural” doesn’t mean everything has to look worn, tired or neglected Traffic Calming Strategies
• Fire the City Manger
• No – too narrow for trucks and parade
• Don’t migrate from a rural culture to a city culture  slower pace and larger space is culture.

Traffic signal synchronization
• Yes
• Synchronize Sixth from Sierra to on ramps for 15 fwy
• Synchronize signals – yes.
• Yes
• Decrease speed. Sync lights on Sixth equals decrease accidents and speeding.

Bulb-outs and crosswalks
• No! Disastrous
• Street parking is too dangerous for this busy main street Small, landscaped medians
• Medians – can’t have parades.
• No place for truck/trailer to service feed store & turn in to feed store • Speed bump.
53

Vision and Strategy Alternatives Open House - April 11, 2024 • No
• Where are the signals? This is unrealistic
• #3 is a huge NO
• No medians! What about our parades?
• No
• Unless the current buildings all move back this won’t work. Streets aren’t wide enough to host parades and hay trucks.
• On Sixth St. the grass medians will create more issues o Delivery trucks limited on where to stop
o U turns increased to access businesses blocked
o Disrupts more than increases flow or safety
• Speed bumps – yes
• No
• No
Narrow vehicular lane widths to make room for bike and eBike lanes. • No way reducing lane size
• No parades???
Reducing the number of vehicular lanes
• Need two lanes of traffic
54

Vision and Strategy Alternatives Open House - April 11, 2024 Poster Comments: Neighborhood Traffic Calming
Strategies
Slowing traffic speeds down on Sixth Street, must be accompanied by slowing traffic down and discouraging cut-through traffic on adjacent neighborhood streets. • Hell No
• No No No No No No No
• Horse trailers hitting these
• Riverbed access safe crossing from Old Town to Bluff area near Old River Rd. Detroit area • Leave the roads bumby and no one will speed. Fixing the roads will allow people to speed.

1. No left turn signs.
• No how will homeowners get home??
• How do I get home?
• No to “No left turn signs” on Sixth St.
55

Vision and Strategy Alternatives Open House - April 11, 2024

2. Mid-block lane diversions (chicane).
• Proven not to help traffic at all. Fact check please. • This does not work well in Norco pulling a horse trailer. Check out the road condition on California and North
• No medians on Sixth St.
• Horse trailers hitting these

3. Mid-block bulbout (chocker).
• How am I supposed to get my horse trailer through this? • Rolled curbs are more trailer friendly.
• More tie posts next to local stores
• No 3 lane – my trailer can’t get in
o Hay trailer can’t get in
o Horse trailer can’t turn

4. Half closure.
• No!! No horse trailers
• No

5. Diagonal diverter.
• No
• No

6. Narrow travel lanes.
• No medians! Or narrow lanes!
• No
• No
• No
• Horse trailers need wide lanes not narrow
• No center median – it will clog up traffic really bad. Parades will be hindered greatly. • Conclusion, no horse trailers allowed
These neighborhood street interventions also can make it more appealing for motorists drive on Sixth Street, enticing them to stop and shop at Sixth Street businesses, rather than cutting through Norco’s neighborhoods.
• No to all of the above. No median. Keep both trails.
• Hell No!
• No center median
• No
• No
56

Vision and Strategy Alternatives Open House - April 11, 2024 • No medians
• Do not change Sixth St! Keep versatile center turn lane.

Existing Detroit Street bridge looking west
• Do you really believe this?
• Make horse trail from Detroit under the bridge to access other side safely • No
Concept 1: Narrowed lanes with two-way cycle track.
• No
• Leave Norco alone!
• This won’t help with current traffic issues. It’s a disaster! • #1
• South bound 15 fwy off ramp to Sixth Street – Need 2 lanes, not one. Causes back-up all the to the 15 off ramp
• Not a horrible idea
• Hot mess No
• No way
Concept 2: Narrowed vehicular lanes with bike lanes.
• Not a horrible idea
• Accident waiting to happen
• No bike lanes on Sixth St.
• No – Horsetown NOT Biketown
• I see more traffic not less….why?
• NO E-Bikes
• Green tunnel for horse trail
• Bikes on one side
• No
• Taller fence on k-rail
57

Vision and Strategy Alternatives Open House - April 11, 2024 STATION 5- HAMNER AVENUE
Open House Comment Sheet Responses
• Clean up some of the junk businesses. Find businesses to use existing open space. Keep bridge over river at 4 lanes. Traffic backs up now with only two lanes. • No more hotels
• I like having more areas as opportunities for local small businesses to experiment and thrive and live the American dream. I think with these areas, priority should be given to new or in town entrepreneurs to open shops, dining etc. a these locations • Hamner is the best place for multi family homes and we need it - young Norco professionals are priced out and moving away
• Transportation and accessibility or those with disabilities or without cars deserve access too! • Keep it rural. No more medians. We are country not city. • Walkability seems very compatible with horses - prioritize people, horses, not cars. For safety. • Add horse trails and horse friendly facilities.
• Realign
• Hamner is a major street and narrowing the road would push more traffic into neighborhoods and cause it to become undrivable for trucks/trailers. Instead, trailer friendly gas stations, no medians, develop lots of that are empty for community gardens, more equestrian centered business, like feed store, tack store, trails, repair shops and hardware stores • Widen Hamner at 5th and Hamner
• This will begin relocating for horse owner. You cannot have both so populated. Horses are going to be pushed out.
• Leave as is
• No sidewalks. Keep small business. Make more horse accessible • No more warehouses. Medians yes to slow traffic. No horse trail on hammer • Possible train from restaurants etc, to hotels, possibly funded by hotels in part, Hamner needs to be more than single lanes.
• Leave 4th St alone
• No no no no no no. It does NOT look like Norco at all! We like the look of Norco just fine. • Make Hamner a show case with bike lane etc. since there are no horse trails. This is a no brainer.

The only street with a bike shop and no bike lanes to get there • Yes! A walkable space! Bike path!
• Ok to redevelop at long safe for equestrian crossings. • I should have gotten the t-shirt that says “I survived Hamner avenue”. If you want sidewalks and bike lanes, this is the place for it. No more hotels. No high density housing. This is the place for fast food and big stores.
• No medians! Nightmare for navigating with horse trailers. No condos! Must keep our large lot lifestyle-we are a historic town the only one like it in the world! Norconian idea = yes! Let’s embrace the historic while also smartly generating revenue to overcome less rooftop issue • Issues of human trafficking by putting a young housing communities. This also raises an increase of homeless and migrates into an area. Which only adds to the current safety issues. • No. The plan has no real fixes to what is going on instead what would happen would cause more impacts by effecting the housing currently there. Also adding a multi community near already busy highway and long term stay hotels only adds to the current. • No changes are needed for Hamner Ave
• Yes improve these areas!
58

Vision and Strategy Alternatives Open House - April 11, 2024 • Good spot for low income housing, the old unused buildings, college students visit area frequently
• Good for "downtown" area
• Clean up the street! Quit patching holes. Repair! Weed abatement would be nice. NO MORE HOTELS!
• Park and walk businesses
• Too much retail and traffic. No multi housing
• Spoke at length to consultant-who admitted NO consultants on this team are rural/horse open.

So I hope they are listening to all these folks telling them things like NO MORE TREES, they fall and leaves and stuff falls on the horses. They don’t know anything. • No
• More western.
• No
• See idea of ramp to I15 across river to reduce traffic after concerts, etc • Bike lane needed. Finish widening street.
• Not realistic
• Change anything above Santana river
• No housing. 4th and hammer idea sucks
• No medians! Multifamily in Hamner -only.
• No median. Like multi uses. Bring back houses
• Like it but need to include horse trails, no traffic medians, no multi family/section 8 homes, hotels should actually hold guests not voucher clients
• Again you need to work on the congestion first
• Keep horse trails or widen sidewalks w/ half being horse trails. • All commercial and low income housing should be on Hamner. This allows access to walk to grocery stores or bus stops. Currently no horse trails on Hamner so you don’t have to remove them. Multiple hotels have already been built on Hamner. • Develop Hamner. It is a big enough street to develop as long as the horse trails don’t go away, no more hotels and figure out a way to lower traffic congestion. • Not a fan of multi story buildings. I’m good with the car dealerships as they are. If I lived in the part of Norco (Southwest) where they did all of the industrial development I would be EXTREMELY upset. I would feel extremely betrayed. I don’t even feel its part of Norco anymore. I’m so sad when I drive thru there and feel threatened I see it and wonder how we let that happen. • Develop this area to attract “outside” tax dollars while also providing nice area for residents to shop is great.
• Keep old town old town. If you want to make money, keep it on Hamner. More traffic there, hotels, Silver Lakes, but preserve our quiet town. There has to be a line drawn somewhere. Remember, horses come first of the people who still ride down Sixth Street and the rest of town for that matter.
• Improve and add business but no median no center island. Keep it western and horse centered. • No more hotels.
• Add business on Hamner only — not in town
• If CA law requires some of these changes, this is the best location to make changes. Require developers to fix residential roads that will be impacted by people avoiding Hamner. • Big trees :). I like bus benches.
• Lots of traffic already
• Trying to add too much
59

Vision and Strategy Alternatives Open House - April 11, 2024 • This needs to be developed, but not at homeowners expense • Needs to be developed, but this is not a big city
• Restaurants in walking distance from hotels makes sense. The bull field at Detroit is used a lot for practice and its next to residential neighborhood. Leave it. Developing a college student friendly house-ins/shopping/dining area near third street would make sense. Western architecture should be prevalent.
• Only thing Hamner Ave needs is for traffic issues; time lights get things in sync, so intersection blocking steps on an exit near east vale off 15 fwy to stop additional traffic. • No
• Just fix the lights and runners and blockers.
• Keep us real
• No, too much
• No two story buildings. Keep Norco rural!
• Needs many more trees. Maintained paint work in parking lots and curbs. Fancy upscale restaurants. Tall trees to block the sight of the messy auto businesses. Just saying. • Drive more people down Hamner for support small businesses, make on strict parking. Place businesses that will encourage and drive more revenue into the city. • Hotel and apts already approved by the college. No more! • No new hotels or apartments. Any new restaurants or bars need to have outdoor seating. Not opposed to a bike lane on Hamner.
• Would love to see Norco’s western charm spread to Hamner — currently feels like its targeted for non-residents w/ all the auto dealers and fast food shops. • Don’t want cross-walks. Want more horse trails. Keep the trails the same. • No
• Median are fine on Hamner. Not on Sixth. Mixed use on Hamner ok. • Meridians fine on Hamner. Mix use on Hamner good!
60

Vision and Strategy Alternatives Open House - April 11, 2024 Poster Comments: Existing Conditions & Opportunities and Considerations Existing Conditions
• No
• Looking too much like orange county and sub divisions • Look folksy. Like Knots Berry Farm
• Where the hell can I move to that looks like Norco. Nowhere. Only Norco. • Yes
• No
• Yes make it a farmers market street
• No
• Build to match the western way
• Real western architecture on all new buildings
• No building!
• Develop a safe horsetail along Hamner
• Must be equine friendly
• Horse trail?
61

Vision and Strategy Alternatives Open House - April 11, 2024 • Keep small business. No super stores. Keep our trails! • I agree. Utilize our unutilized areas.
• Good use of utilized spaces that are not horse friendly. • Attract people from outside to shop & play.

Opportunities and Considerations

1. Transform the Old Hamner Road area into a walkable village center. • Yes, love the farmers market idea. Yes
• Like
• This… I like
• Horse trails also.
• Good idea but with horse trails.

2. Prioritize retail, restaurant, service, hospitality, and uses north of Third St. • Horse citizens are the largest tax payers! Why no trails? • Yes but small businesses only. No more chains.
• Cannot read light blue post it along the far right

3. Introduce a new walkable neighborhood center on the vacant and underutilized lots at Fourth St. and Hamner Ave., near City Hall.

4. Improve the pedestrian experience of existing strip shopping centers. • Who walks in Norco? It’s too hot!

5. Consider introducing transit improvements and connections to Norco schools. • I’m okay because we don’t need horse trails on hammer.

6. Continue to prioritize car, RV, boat sales, and similar uses south of Third St. and within the areas subject to the Gateway and Auto Mall Specific Plans.
• Agree
62

Vision and Strategy Alternatives Open House - April 11, 2024 Poster Comments – Hamner and Fourth Neighborhood Center Opportunities and Considerations
• No
• Why no horsetails. Try to turn us into Ranch city.
• No!
• OR side horse trails.
• Too town like. Make more small town
• Hamner & Sixth, Fifth, Third have become congested. It is not safe to ride our horse in these areas now. This will intensify & be a disaster.
• Why no horse trails? Horsetown USA!!!
• Will cause more homeless

1. Office and R&D uses adjacent to the freeway.
• No housing on Hamner. No.
• No
63

Vision and Strategy Alternatives Open House - April 11, 2024 • No multi family housing. No section 8.
• No multi housing in Norco. Asking for trouble.
• No multi family housing! This isn’t Norco!
• Dumb Dumb dumb
• Don’t favor multi family housing. Traffic would be an issue. • No

2. Retail, restaurant, and services along Hamner Avenue and possibly along a “Main Street” running perpendicular to Hamner Avenue. Inspired by traditional downtowns and “Main Streets,” buildings are located close to and accessed from the adjacent sidewalk. Parking is located behind or next to buildings and possibly on-street along Hamner Avenue. • Where are the sports park?

3. Housing on the west side of the neighborhood center on land already zoned for multi-family housing. Buildings would be located on a network of neighborhood streets and blocks, with buildings that face and are accessed from tree-lined streets and sidewalks.

4. Narrowed vehicular lanes along Hamner Avenue to slow car speeds down and make room for bike lanes.
• No
• Where’s the horse trails? We are Norco not LA
• Add deputies for traffic
• No
• No!
• No!
• Would like to see smaller acreage housing for those of us who want to stay in Norco but can’t handle horse property anymore.
• Not rural
• Hotels with horse stables and horse trailers to park. Keep it horse town USA. • This looks like Rancho Cucumanga. Keep Norco Norco
• This doesn’t even look like us!! Irvine.
• Too busy!!! Traffic no no no!
• Keep cowboy hat on bobs big boy
• Noise pollution? Light pollution?
• NO way
• More western theme

5. Landscaped medians, public art, prominent crosswalks, and street trees. 64

Vision and Strategy Alternatives Open House - April 11, 2024 • No medians
• No

6. Connections to existing trails along Fourth St. and Horseless Carriage Drive. 65

Vision and Strategy Alternatives Open House - April 11, 2024 STATION 6- NORCONIAN RESORT SITE
Open House Comment Sheet Responses
• Open hotel area to tours like Hearst castles
• Open theatre
• Open upscale restaurant
• Use as wedding-event venue
• No housing or business near hotel but somewhere near offsite! • Wow! I never knew Norco had a theatre…this is amazing. A high end resort for the wealthier patrons coming to rodeo, horse week, or even visiting silver lakes would differentiate and distinguish visitors, performing celebrities, etc. I see the vision and potential. • Gain control. Destination resort (tourism dollars!). Utilize theatre for local and traveling arts (fox in riverside).
• No warehouses please. So many possibilities. Condos so that younger families could find a place to live in Norco. My sister can’t afford a home here.
• Access for recreation at the lake is the biggest benefit of the Norconian property • Yes
• Low density dwellings with a master horse barn with trainers, boarding and barn managers, so people can live with horses and travel. “All in one facility”, pool, community center. OR on Detroit, need another sign area on or near river drive for access to east side riverbed. Ingalls is too far to park and ride.
• Pumpkin rock. Safer trails for equestrians. Separate trails for bicycles. More “right of ways” signage.
• Continue efforts to reclaim hotel
• Love the idea of developing the resort. Potential for more community centered places like public arenas, museums, Norconian horse venue and hotel from old prison. Lake open for SUPs/paddle boarding/trail riding
• Direct access to riverbed from resort. Potential equestrian venue like world equestrian center in Ocala, Fl.
• It makes the bluff side just as busy as old Norco and all this extra development pushes out the safety of horse and rider. Horses are not to exist with concrete and autos. • Good idea theatre for concrete and shows.
• Historic landmark museum
• Re-do and have as museum-also open lake. Residents get discounted/free admission on year pass. Make a nice park, etc. walking trails, update tennis courts. • Don’t amok this residential! Preserve historical buildings and use for something available to all - museum, retail that reflects rural, horse town history, etc. • Restore and reuse and repurpose. Bring it back better! • Yes to restore the Norconian, this is the hotel I would welcome • Leave this site alone. It is historic and we love this area. We can see it all from our yard and it is a lovely site. Have no problem with the prison there. This area is just fine. • Keep the prison. They provide business for our hotels and small businesses. It also provides apartments or low income housing to go in. Same goes for the navy. • Keep it rural
• No high density housing. Make this into a luxury resort like Rey Clark wanted. • English Equestrian should be bought. NOT city input or owned 66

Vision and Strategy Alternatives Open House - April 11, 2024 • Debatable-the plans you have, you will see how it will impact the surrounding neighborhood. Is that area capable to handle the traffic?
• Yes. If purchased by private company to develop and not city owned. • Museum?/ Actual luxury resort.
• Decent plan, but has the surrounding residents and horse traffic in the area been considered? • NOT Norco property. NOT owned by city. Quit wasting time listening to sheep who believe one idiot can do anything! Does not belong to Norco
• Turn into museum. Use theatre as venue, similar to Fox theatre in Riverside • Ok
• No condos or apartments. No multiuser housing
• All efforts should center to preserve this. It could be greater than the museum in for Norco. Don’t waste its years spent by the LCNF.
• Senior housing have nice and quiet. Want the hotel out from the chaos that is here -close to Norco prison.
• No
• KOA horse type resort
• No
• Maintain the historical aspects of this site
• Keep hotel a hotel
• City does not own or have access to this property. So none of this can happen. Waste of time to do any plans here.
• No
• Restore Norconian resort - if no prison- multi family w/ agricultural focus! W/ horse and animal keep ins and gardens for residents = less homes and more land for the multi family • Yes! Love idea of getting back multi family
• Liked it. Open the lake-save it. Salvage most of the rest but keep the facade. Then create a shopping and small housing community. Perfect spot!
• Sadly, it is beyond saving. Save the facade and pavilion. Redevelop the rest. • Keep the facade and tear down the rest. You are going to lose the pavilion if you don’t. Look at what they did with the Citadel. They preserved the front and put shops behind which drives traffic • Could add place for overnight horse camping and RV camping for people to stay and explore our trails.
• I like the idea of turning the Norconian into a museum. The revenue generated could help in restoration. That is it however. Congestion could occur, infuriating the neighbors and people who moved here for what Norco stands for… rural
• I would be open to the site to be used for city events and events mainly for the benefit of its residents but for other revenue generating events as well. As long as our current lifestyle is respected and traffic/crime are managed.
• I like the idea of creating a “destination” for both people in and out of Norco. The lake, a hotel/resort (possibly w/horse activities) and wine vineyard would be nice. • Love it. We need to expand here for sure. This is history. So is the naval base. When I first moved to town I felt like I went back in time. It was and is awesome. • Open to public and restore and preserve the history. Open lake to the public. • Restore the resort for visitors, the history
• I love the idea of opening this up to the public, so much history and memories that can be experienced by people from Norco and many others to come. Its all been locked away from the 67

Vision and Strategy Alternatives Open House - April 11, 2024 public long enough and its time to open it back up for hours or as a hotel. People form out of state would come to visit for sure.
• There’s a lot of history here—it needs to be preserved, give tours - if any shopping area is to be built - build where the prison is - it ill be in one general area - close to the freeway. Open lake Norconian back up to fishing and have events to raise money - run/walks also- can also put on bike competitions.
• Open the historical resort site.. so much history there. Open the magnificent theatre—-have plays and events there. Open the lake (Norconian) for picnics and fishing and boating (great revenue!!) • I felt this is a good compromise to high density housing. There’s plenty of room to accommodate multiple needs. The boards were too small to see with all the people. You “ask me” people were not easily identifiable and stood in pairs talking to one person. • Open for tours and events (great history)
• Make it open to public for tours. Have events.
• High end resort would be nice.
• This needs to be developed, but not at homeowners expense. • Leave this a historical monument
• If we ever get access to it, this would be an amazing history destination. Hotel, restaurant, wedding venue, etc.
• This is a bad idea. We just added another hotel we are a rural town. Please leave our town alone. • No
• Yes. Redo this it has a lot of history and is what should be redone. People will come to Norco just to see this.
• No apartments! Keep Norco rural and sparsely populated. • No it will bring too much traffic
• Revitalize the Norconian
• Yes, fix it before anything else
• No to condos or arts or housing. Yes to our naval history. Make a beautiful place to see performing arts.
• Preserve/protect events local museum? Open for towns. • Would love this to be restored and brought back to its glory! Keep the prison I have no problem with that.
• Restore the Norconian theatre and use as an event for concerts/comedy but make sure it doesn’t disrupt neighborhood and horses.
• Will never happen. Nobody is fighting to reclaim the site. Like the concepts, but need city to fight to reclaim the site instead of waiting for prison to vacate “eventually” • No apartments
• This should be saved for historical and tours for revenue. Keep it as a Norco’s history. No housing • Restore it. Norco has to work to reclaim the resort from the state. • If the prison goes and the navy doesn’t claim it, then if that was done in Riverside, restore non profits can be done!
68

Vision and Strategy Alternatives Open House - April 11, 2024 Poster Comments: Opportunities and Considerations
Historic Site
• History matters!
• Make this a community focused area
• Yes use this historical site for tours and revenue
• Is this Norconian owned by the military???
• Historic Landmarks that should be reinstated as museum • Historic landmark would be a great attraction
• Like it. Keep the history.
• Norconian would be make a great tourist destination. Restore to glory days in 20’s & 30’s. • Tours like Hearst castle. Good idea, I second that!
• Keep the resort as is. Restore landmark only.
• Kick the prison out!
• Start here
• Fix it now
• Fix this!
69

Vision and Strategy Alternatives Open House - April 11, 2024 • No
• Move prison to Blythe and free up land for more horse keeping & related uses • Leave the prison alone. We live on the broken streets. The enemy we know is better then what you might slip in.

Opportunities and Considerations
• Do tours $
• Make this a museum historic landmark
• Yes
• Bring back the lake
• Make horse KOA type resort
• I really like the idea of KOA horse type resort
Poster Comments: Potential Reuse and Redevelopment
70

Vision and Strategy Alternatives Open House - April 11, 2024 Potential Reuse and Redevelopment
• No restore as a resort or hotel. No more homes or businesses or commercial • No!
• No
• No
• No winery!! No amphitheater
• No more commercial
• Keep it rural not commercial.

Street lined with R&D Buildings
• Doesn’t look very western
Walkable Neighborhood Street
• This is not Norco
• Too commercial looking
• 1/2 acre horse property homes only
Playground
• #1
Map
• Equestrian arena/ stables (English too)
• Keep this as is. Too much history.
• Bring back the hotel
• Use the resort for $
• Expand softball and baseball fields
71

Vision and Strategy Alternatives Open House - April 11, 2024 Poster Comments: Adaptive Reuse of Historic Hotel
Adaptive Reuse of Historic Hotel
• No! Redo
• No condos. No hotels
• No way to. This is our Norco history
• No apartments?
• Good idea. Keep historical open land bike lanes horse trails • No condos/apartments
• Historical landmark would be a great attraction and save history • Open theatre
• A historical destination such as Mission Inn would be amazing. No apartments! • For non-profits!!
• This will make the bluffs congested + unsafe to ride who live over there.

Adaptive Reuse of Ancillary Buildings
• No way to condos or apartments! This is our Naval History! 72

Vision and Strategy Alternatives Open House - April 11, 2024 • No multi family, yes make Norconian like Mission Inn. Resort destination. • No multi families.

Resort
• Meow meow
• No
• No
Offices
• Performing arts center! US Navy!
• Theatre—what an opportunity for local art, music, and theatre! Conference/Event Center
Renovation of the Norconian Theater
• Comments
• No
Condominiums
• Woof
College
• A college next to a college? Really?
73

Vision and Strategy Alternatives Open House - April 11, 2024 STATION 7– ANYTHING ELSE?
Open House Comment Sheet Responses
• Good ideas overall. A lot of the people I talk to say there is no reason to visit Norco… its just bowling and bars with horses. Creating a unique Norco experience could really improve the growth of our economy and make the town a destination to experience living a Norco lifestyle.

Getting outside dollars to spend in the community would lesser the costs for Norco families to support these infrastructure changes. We can have these things and still not be “orange county”. • We need to maintain and create spaces for young people to hang out and participate in activities (not just horses and traditional sports). Pulling back the state park. What are the adults and kids going to look like in 2050… design a Norco for them, not you. Don’t forget about the newlyweds, the young families, the college grad. We want to live and support Norco too. • Not a fan of all the cookie cutting look and feel of plans • Shade trees make a street or park feel welcoming and inviting and are good for birds, also for horses to rest. I think bike trails would be great! Outdoor recreation feels like the city is right now for cars and chain businesses not people, horses, kids, families, local businesses. Thank you for presenting options that prioritize people’s quality of life. More affordable housing options would be good though because middle class people, need options too and different kinds of housing. • I know Norco will not stay the “same”. I have lived here my entire 20 years and it is ever changing.

Please keep local business in mind while planning along with longtime residents. Here are my key takeaways: any traffic changes to Sixth St. will hinder business growth and safe equestrian access. Would also make parades impossible. Developing old Hamner as a main street would make the most sense for equestrians and economy alike (but no condos, no AUD, no multi families, storefronts for loud/small businesses, modeled after original Norco buildings and having old library to preserve history.
• The Norconian could be modeled like WEC in Ocala, Fl to increase revenue and equestrian foot traffic (potential for a museum or nature preserve. Could serve as a concert venue or stadium with hotel like south point, LV)
• Who is voting for this?
• Horses do better on Sixth when they ride against traffic so they see what’s coming. Keep tracks on both sides. As Norco keeps building and rezoned Sixth as commercial, more equestrians feel unsafe riding, we are losing our equestrians and more growth will lead to more leaving. We are unique! A horse town. There is no other place that you can ride safely and have access to trails right outside your front door. Please keep horses #1 priority, safer trails on Hillside by High school, Fourth, Crestview to riverbed
• Sheriff can’t control speeders, motorcycles, golf carts, what it will just get worse and end the horse community lifestyle
• Maintain existing trails — make hillside trails safe
• Upgrade and redo what we currently have. Keep usual feel. We don’t need to be east vale, Temecula, Irvine etc.
• As someone who is fairly new to Norco and loves the rural nature feel but doesn’t own or ride, I would love more info published about all there is to see and experience — more details of what things. Like horse week means (not just flashy advertising). — what to expect, what to see, places to get involved with / volunteer in the city. Norco is unique— market what is already happening for people to come see and experience.
74

Vision and Strategy Alternatives Open House - April 11, 2024 • Stop with the bait and switch that you have done. No more late highly last agenda items of 2 am when people have to work the next day. Try being transparent and not crooked!! We’d have 20+ years and little by little you (city council) are destroying it, silver lakes, soccer, not horses. • We should build on who we are “Horsetown USA” make a better trail system, help traffic move smoother on Sixth St. Ask the city what business we would like to see. Stay consistent with our western theme. You made Bob’s Bag Boy go through hoods and cost to make Bob have a Cowboy hat and you let Dutch Bros open with nothing.
• Add street light in ULO Norco for safe riding of horses during nighttime or late afternoon riding • Ok to help safety - increase resident and passersby education regarding horse behavior and safety. Needs signs about “horses have right of way”. Fee regarding parking on horse trail. Add cameras to address traffic violations and wide low speed bumps needed (not medians) • I have lived and worked here for over 75 years. It frustrates me that this town is becoming more like orange county. If anything, turn back the clock to what it used to be. • We need to keep Norco - equestrian, animal keeping, and agricultural friendly community • It is our duty to plan thoughtfully and not allow “easy” revenue to make us the next Yorba Linda.

Many great ideas - like Norconian - to help with revenue while also bringing us into the future and keeping Norco horse town USA!
• Stop the Silver Lakes as some Golden Ticket! IT IS NOT HELPING! • Come up with a better plan examples that are unique and special to Norco • Listen to the resident of Norco! Not what you can put into your pockets! • Do some research in town, on foot, before next meeting • Keep Norco, Norco. Horsetown USA
• Toll round. Traffic from Riverside is overwhelming. Could to a money maker. • Keep Sixth exactly how it is
• What I saw on the ‘boards” - is not the vision of the people living here. • Beautification of areas is fine w/ trees and such. Just don’t take away Norco. • Better equestrian facility.
• Hell no! We like our rural town - leave it alone! Resident since 1974! • Do not change Norco. Leave it as is.
• Appreciate your efforts and time
• Thanks!
• Close 7th to Riverside
• More parking at bikes peak park needed
• Too bad the consultants have not bothered to learn anything about this city. Looks like they are taking a pre-written plan and changing the name of the city to Norco • Close California facing traffic in Riverside
• Fix the roads in Norco if you want to make improvements • Multi family housing w/ equestrian facilities and community garden for residents. Agricultural focused multi-family housing to attract people that want this lifestyle. Allow community gardens on undeveloped land areas - promote farming and animal keeping at those sites. • Keep all softballl parks- give them scoreboards, proper snack bar. Norco is known for softball! Parks facilities need to be improved and be kept up.
• Where is the money coming from for all eminent domain? Silver Lakes - where are the equestrian facilities? Stop traffic going through Norco on Sixth-don’t create more reason for people to run through Norco. Make at least one covered area at Ingalls available in the evening several nights a week.
75

Vision and Strategy Alternatives Open House - April 11, 2024 • Maybe the city of Norco should consider purchasing a vacant lot on Hamner to build an apartment style housing that is 100% low income to satisfy the state requirement. Any consideration to have veteran housing or elderly housing for equine therapy with short term/ long term living that would satisfy state requirements. City needs to communicate about this events and give ample time for the community to “cool down” and process. We need the money to continue with our lifestyle and some of these changes will happen but the location should be better chosen with empty commercial buildings taken into consideration. • I hope that we’ll have the opportunity to vote or voice concerns if there are any changes that take away from Horsetown USA. It would be such a shame for us to lose who we are and the heritage of this town. Love the horse/western lifestyle - let’s keep it going. That’s what keeps Norco, Norco.

Where will we go if we lose who we are. Need to enforce traffic safety that supports horse riders.

Need to support horse/agriculture activity for our young people. Silver Lake is a waste of time.

Slower traffic, poorly managed.
• Keep Norco Norco! Keep lot signs.
• For residential areas (esp near schools like on 5th between valley view/corona) sidewalk on north side and horse on south side. Too many kids forced to walk/ride bikes on street. Next time you do this, use visuals that aren’t as “city” looking - there are far too many fear mongers and pot stirrers in this city. For the future of Norco I think it is vital to attract outside tax dollars; and part of that is creating a nice city with landscape, trees etc. while also keeping the horse trails and visibility of streets. A lot of folks don’t realize we need to evolve before we turn into San Bernardino; but if we can do so as graciously while preserving what we are.
• Gated community, cut traffic coming down California and River Dr. It’s ridiculous and dangerous too! Not to mention there’s a riding stable right at the “T”!!! We need cameras to monitor speeds and issue tickets saving money, especially with the defunding we have been experiencing! I’m sure we could get some volunteers to help with this project. I know several of them including myself!
• Get rid of the prison. Improve the streets, add DG to large staging area in Hidden Valley. I love this town, I love hidden valley. The center island leaving town the backway is too wide. No more hotels. Silver lakes is a disappointment. Supposed to be horse facility and it’s all soccer. I have been in this town for 30 years. I feel very safe here.
• Viewing the total concept the one that doesn’t sit well is the building of multiple housing - east vale has built enough for the area. We need to keep Norco rural. • I really think all the parks in Norco need works, restrooms, lights, and hand sanitizer stations. The roads in Norco are awful, driving is like going through a minefield of potholes. And when they repair them it’s the equivalent of pissing on a forest fire, the roads in Norco are terrible. Norco needs a skatepark and trails for bikes and kids to build jumps. • Don’t bring in more people to Norco, not safe for horses. Fix Norco light sign (jack int he box). No semi-trucks down CA Ave. no apartments. More agricultural programs. No public transportation.

More fitness dance free req classes. Keep Sixth Street with multiple lanes. Keep homes to half acre+. Focus on large animal keeping lifestyle.
• Planning needs to have equestrian people on committee. Put on Facebook to allow other to see what’s occurring that can/not make meetings- allow reviews on internet/city. • Please just keep my horse town my horse town! I love Norco and the lifestyle “Only in Norco” • Add more deputies to “calm” traffic. Adding a bunch of business/houses w many more cars will not calm traffic. Horse trailer do not want to go over speed bumps. Norco needs to focus on fixing/repassing so many of its residential roads - its shameful. Valley view between 5th and 3rd is an absolute joke, as in 2nd between Hamner and river.
76

Vision and Strategy Alternatives Open House - April 11, 2024 • I like the cal state university idea but not at hotel. 4 yr university buildup smart people $. More dog parks. RV and/or horse camping.
• Everything should be more horse friendly, not less so. • No silver lakes expansions! Force silver lakes to pay for 15 S fwy. Exit directly to silver lakes. Bill silver lakes for all law enforcement interactions during SL activities. • Horsetown USA is so much more than horse head logo on the city signs. The equestrian lifestyle is just that - a way of life. Norco is the only city in California that still embraces it. There are equestrians all over this country who envy what we have. Making Norco more accessible to recreational riders lets them experience what residents have every day. Horse trails throughout the city (keep the dirt!), trails to open space like Pumpkin Rock , the Santa Ana river, and the Hidden Vally, multiple feed stores, tack shops, restaurants that have ride-thru service. These visitors may end up becoming residents, but in the meantime we need to encourage their visits and have them spend money here.
• Please think back what this will do to our town and grandkids and every Norco resident. My vote is no to it all bottom line. No
• No
• Well your gonna do what you want anyways
• Emerging trends. Seriously!!! Look up the word trend - latest trends - change, develop, throw away - if we turn away from living in rural communities w horses. Livestock, etc. our children, grandparents and way of life!
• Nope
• Thank you for caring to do this!
• Keep Norco small, rural Norco! No hotels! No Sixth St. median! • Who hired these design planners? Who on the council is supporting this? I want to know! • More classes for adults for parks and rec. Open aquatic center, it’s insanely hot here and there are not public pools.
• As a 30-year-old homeowner in Norco, with 2 kids under 2, I am for the most part happy with the propositions. There needs to be attractive, family friendly gathering areas in Norco, outside of parks. Much of the negative feedback heard was “keep it the same”. We bought in Norco because of the independence, horse, ag-friendly culture but the city will cease to be what it is if we don’t capitalize on the history, protect it and renovate, it will die. • Stop trying to change a good thing. Norco is a beautiful place, and the government needs to stay out of our lives
• No
• Norco’s soul remains
• History gazebo - [redacted], Board of Directors, Lake Norconian Club Foundation This is [redacted] and I own 607/605 Sixth Street. Being that all the changes the city is working on and has plans for, I should have input as a Sixth Street business owner. I went to the last meeting and I to like many said they wanted a downtown Temecula feel but NOT the way these renderings are. What is planned is a complete mess and will ruin Our Town forever and change it from being Horsetown to no Horsetown.

Medians on Sixth Street.
• We already have way too much traffic and this will make it worse as the renderings are showing one less lane.
77

Vision and Strategy Alternatives Open House - April 11, 2024 • We will NO LONGER be able to have our parades which is a huge part of making Norco a special Old Town feel. This would be a terrible thing to lose for our town. • Having a paved walkway will only bring more homeless as they typically do not like sleeping in dirt and the pathway of horses. Having sidewalks will also bring more bike riders which will spook the horses as well. This will also make Norco become more of a Yorba Linda and push the horses out.
• Having curbside parking on Sixth Street is not needed as all businesses are required to have parking period since the city of Norco bought that lot on the corner of Sixth and California they are using as a parking lot, then overflow cars can park there to visit businesses since it appears the city wants this to be a walking destination to visit businesses (that we don't have). This is not Victoria gardens.
• Our red white and blue lanes are signature to our town unless someone takes it offensive at the city to rid our town of it.
• The city would have to cut down all are eucalyptus trees which I love seeing driving down Sixth I already do not like the white fencing but that won't change. They are dirty and break easily they do not make our town sound out and we are just like Rancho Cucamonga and Yorba Linda. I love the old unique wood fencing.
• The medians do not provide calming traffic; it's more of a hazard to drivers. We recently got a motorcycle cop. He is doing a great job. Just like back in the early 2000s before the crash, we had motorcycle cops, everyone knew not to speed. This will bring revenue in • How will the feed trucks, and fire trucks easily get around. It is essential for the semi trucks to do deliveries and they park in the medium to do so since our streets and properties are too small for the trucks to drive into. By eliminating this, but increasing the businesses who will need deliveries will make it near impossible for business to get their product.

Community Garden on Sixth.

We certainly do not need this as we are all agricultural properties and can grow our own on our own properties. This is meant for inner cities not a town like us. This makes no sense to me.

Bike Lanes
I am not a fan of this but it seems it may pass. Let's only do one side of the street this way riders can choose which side of the street in case their horse is spook.

Horse Trails on Sixth
We need horse trails on both sides of Sixth St. This is what riders need to be safe. To be able to move about town on every street. If horses are important to preserving this town, we need to leave our trails as they are.

New Construction on Sixth
We recently have a brand new building, the big white building that is cinder block and stucco. I know the owner and asked, So what are they making you do to make it look western. His response, the city only made me put a patio….. Now the building is gorgeous and I hope to bring a great new 78

Vision and Strategy Alternatives Open House - April 11, 2024 business there as I will be representing them, however why would the city NOT use this one opportunity to revitalize Norco aesthetics? This completely baffled me as the City made me put the ugliest curtain wall up on my building to cover the air conditioning. It cost me over 3K to make that ugly thing period but I did what the city told me to do. But yet a stucco concrete building does not have to be western. If you go to Ontario ranch, or Jurupa, they're buildings, even housing tracts, entrances and trails look western. Way more than Norco has our businesses do. Why? I do not understand when we have an opportunity to do so we don't. City blew this one period LOOK at the non western hotels and eateries on Hamner. This is my observation. We need to do better period most properties are by longtime owners and rarely do we have an opportunity to have a chance to change it.

Grant for Sixth St. owners
I truly believe that the city should put a grant program together to help the owners on Sixth St. turn their properties into something magnificent that will fit the vision you're looking for. Me for instance, I do not have the money to make my place look better period trust me I think my building is UGLY and would love to make it cute and ranch style, but I can't. If the city had some free grants to help businesses to do so, this will help you get to your vision. I struggle as a small business and being a single woman business owner. In the future I would love to develop this property into something the city would love.

New Businesses on Sixth
If Norco wants this to be a destination for entertainment and cute little shops and a place where people can go from store to store and buy unique items, they need to change some things. Being in real estate and have leased out and sold properties on Sixth, I know what kind of businesses are trying to come here. Mostly construction or business that want to store crap. Example if we have a cabinet business that opens up, they can sell and store their merchandise. Well if we do not allow that on Sixth then we can force the entertainment, food and shops here instead. We need some offices as well. Stuff that is conducive to the city's vision. We cannot tell an owner who to sell their property to, but we can't put more strict on what is allowed to be here. Make sure I get to stay! Also down Sixth St. businesses have RV's and folks and storage of stuff but yet I am told I can NOT do the same. Everyone needs to be treated equal and I feel like sometimes I am not. I do a lot for this community free out of my pocket anddonate and I would hope my efforts of preserving our equestrian community is appreciated as well.

I love this town and I know it is inevitable that investors are targeting our town because of the land.

But we have to fight and the more we keep it the old western town that we know the more we can preserve it. The moment we make it look like Ranch, Yorba Linda, etc., we will lose this town I love so dearly. Changes coming. Let's make Sixth St. a cute place to visit. Not full of hotels and commercial large business brands.
79

Phase 1 Outreach Report
1 PHASE 1 OUTREACH REPORT

Phase 1 Outreach Report
2 Table of Contents
PHASE 1 OUTREACH REPORT .......................................................................................................... 1 Table of Contents............................................................................................................................ 2 Introduc�on .................................................................................................................................... 4 Summary of Outreach..................................................................................................................... 4 Key themes...................................................................................................................................... 7 Norco’s Strengths........................................................................................................................ 7 Issues and Challenges................................................................................................................. 9 Visions for the Future................................................................................................................ 12 DRAFT Community Vision Statement and Guiding Principles ...................................................... 17 Appendix ....................................................................................................................................... 19 Appendix A. Survey Results and Data ....................................................................................... 19 Appendix B. Picnic in the Park Pop-Up ..................................................................................... 21 Post It Exercise – What is your vision for Norco? Full Responses......................................... 21 Appendix C. Na�onal Day of the Cowboy Rodeo Pop-Up......................................................... 22 Post It Exercise – What is your vision for Norco? Full Responses......................................... 22 Appendix D. Concert in the Park Pop-Up.................................................................................. 23 Post It Exercise – What is your vision for Norco? Summary ................................................. 24 Appendix E. Na�onal Night Out Pop-Up................................................................................... 24 Post It Exercise – What is your vision for Norco? Summary ................................................. 24 Appendix F. Norco Fair Pop-Up ................................................................................................. 25 Post It Exercise – What is your vision for Norco? Full Responses......................................... 25 Appendix G. State of the City Address Pop-Up......................................................................... 26 Post It Exercise – What is your vision for Norco? Full Responses......................................... 26 Appendix H. Norco Horsemen’s Associa�on Roadshow........................................................... 28 Appendix I. EAT Cultural Center Stakeholder Mee�ng ............................................................. 28 Appendix J. Equestrian and Agricultural Businesses Focus Group ........................................... 31 Appendix K. Hamner Businesses Focus Group.......................................................................... 32 Appendix L. Home-Based Businesses Focus Group .................................................................. 34 Appendix M. Sixth Street Businesses Focus Group................................................................... 35 Appendix N. Events Leadership Focus Group ........................................................................... 37 Appendix O. Faith-Based Focus Group...................................................................................... 39

Phase 1 Outreach Report
3 Appendix P. Youth Commissioners Focus Group....................................................................... 41 Appendix Q. RURAL Stakeholder Mee�ng................................................................................ 42 Appendix R. FFA Students…………………………………………………………………………………………………….42

Phase 1 Outreach Report
4 Introduction
The City of Norco is currently updating its 2050 General Plan (GP) to guide the community’s future growth and development. From Summer 2023 through Spring 2025, three phases of outreach will be conducted to ensure community input informs and directs the GP. During each phase of outreach, various activities, including surveys, stakeholder interviews, pop-up events, and community workshops, will be conducted.

This document summarizes the valuable community input heard during Phase 1 of outreach for the GP, conducted from July through October 2023. The outreach goal for this phase was to hear broad feedback and opinions from the community regarding challenges, local values, important community characteristics, and visions for Norco’s future.

Summary of Outreach
Phase 1 outreach was comprehensive and conducted with key stakeholders, community interests, and the broader public. Across all outreach activities, the project team solicited input and facilitated conversations about community concerns, priorities, and ideas for Norco’s future.

Phase 1 Outreach Report
5 To aggregate general public input, a
robust online survey was distributed from
July 4 to September 24, 2023, via
SurveyMonkey. Norco community
members were encouraged to take the
survey during pop-ups at community
events, via e-newsletters and text
message invites, and on social media. A
total of 929 responses were collected
during the survey period.

To reach community members where they are, the project team held six pop-ups at various City and community events. The pop-up station included information about the GP, QR codes to take the online survey, and an interactive board prompting people to write down their “Vision for Norco’s Future.” Project team members were also available to answer questions about the GP and foster participation.

Community input collected from two pop-up events during Phase 1.

Phase 1 Outreach Report
6 Phase 1 Pop-Ups
July 4: Picnic in the Park August 1: National Night Out July 22: National Day of the Cowboy Rodeo September 3: Norco Fair July 28: Concert in the Park October 19: State of the City Address

Community members at two pop-up booths speaking with the project team and writing down input.

In addition to pop-ups, the project team conducted eight focus groups with members of key community interests across Norco. These focus groups featured in-depth conversations with local business owners, pastors, and event leaders about their experiences in Norco and how the GP can help address their concerns and hopes for the future.

Phase 1 Focus Groups
Equestrian & Agricultural Businesses Local Event Leadership Hamner Avenue Businesses Youth Agricultural Leaders
Sixth Street Businesses Youth Commissioners
Home-Based Businesses Faith-Based Organizations

Phase 1 Outreach Report
7 Non-profit and community organizations with significant involvement in Norco were engaged with during presentations at their standing meetings. Phase 1 stakeholder “roadshows” included:
- EAT Cultural Center
- RURAL
- Norco Horsemen’s Association
To solicit further context and input, individual interviews were organized with Norco City Council and Planning Commission members as well as with other City leaders suggested by Council, and meetings were held with standing commissions (Planning, Parks and Recreation, Historic Preservation and Agricultural Heritage, and Streets, Trails, and Utilities).

Key themes
The following are key themes and quotes that emerged from the Phase 1 outreach activities outlined above. They encompass community assets, issues and challenges, and visions for the future; these themes will be used to inform the next Phase of the GP.

Norco’s Strengths
Emphasis on and Preservation of Equestrian, Rural Living Most Norconians identify the equestrian, animal keeping, and rural lifestyle as what makes Norco special and unique. They cited their appreciation for the extensive trail system that provides access across the city, including commercial destinations like restaurants and shops. Norconians also enjoy how the relaxed, small-town atmosphere is unique to Norco, compared to the “high-density lifestyles” surrounding the city. Among the benefits of Norco’s equestrian focus are the horse trails and corrals in parking lots, the availability of equestrian organizations and veterinary care, and the focus on protecting wildlife habitats.

As one survey respondent wrote, “We are in our own little world. A small town feeling.”

Phase 1 Outreach Report
8 Character of Development
Norconians often identified development restrictions as something they valued in Norco. Of note were the minimum ½ acre lots and resulting low house-to-acreage density in the city.

They appreciate the City protecting larger property lot sizes and a perception that homeowners have more freedom and space to build on their property than in other cities. A Norconian referred to having the “space to live” and many enjoyed the amount of open land between properties.

Beyond private property, community members like that Norco has not traditionally permitted many apartments and multi-family complexes and has only recently begun to permit in certain locations. There was also appreciation of how development reflected the equestrian and rural lifestyle in Norco, via ranch-style homes, Western-themed storefronts, and split rail fencing.

Sense of Community
The strong sense of community and sense of pride living in Norco was referenced often and is tied to strong connections with local non-profit organizations, churches, and community events. Norconians referenced the family-friendly atmosphere created by single-family housing, how residents care about their community, and how friendly and helpful their neighbors were. The benefits of the Ingalls Event Center were mentioned by many.

Phase 1 Outreach Report
9 • “Rural way of life that focuses on community. Events like the Norco Fair bring family and friends together and help support the community. Our schools also provide a sense of belonging for our kids.”
• Home-Based Businesses Focus Group: “Norconians support each other – [we] want to support each other and buy from one another.”
• “One of the key reasons I moved to Norco was the community, warm, friendly, a small-town feeling.”
Patriotism
Another source of pride in Norco was the sense of patriotism across the city, which was identified by community members as “ownership and pride for our country,” “love for veterans,” and “freedom.” There was positive reference to the George A. Ingalls Veterans Memorial Plaza, patriotic events held by the City, U.S. Forces banners hung year-round, and the red-white-and-blue center lines on Sixth Street.

Issues and Challenges
Road Safety and Infrastructure Maintenance
Community members were concerned with the varying state of City infrastructure, including sidewalks, horse trails, roads, and fencing across the city. They expressed the need for improved and better maintained roads and horse trails, particularly regarding curbs and drainage.

Some community members were in favor of building sidewalks and bike lanes in addition to keeping horse trails. Some residents only supported horse trails, while others want more paved options to bike and walk.
• “There are a lot of roads that are deteriorated. We need to get the worst streets repaved.”
• “Need for speed humps on residential streets that have chronic speeding due to commuter traffic.”

Phase 1 Outreach Report
10 • “Ensuring traffic congestion doesn’t get worse as the city grows commercially and residentially.”
• “We NEED sidewalks. One side horse trails, the other side sidewalk.” Another common concern was with traffic in Norco, encompassing both congestion and speeding. Norconians suggested adding speed bumps, especially in residential neighborhoods, to increase safety for other motorists, equestrians, and pedestrians.

Concerns with traffic flow and congestion, particularly around the high school and during community events, were also mentioned often. There were also specific issues with consistent speeding on Sixth Street and California Avenue, which is dangerous for equestrians, pedestrians, and cyclists.

Besides speeding and congestion, community members were unhappy with the increasing amount of cut-through traffic using Norco as a means to reach surrounding cities, like Riverside. The Home-Based Businesses Focus Group explained how they “won’t ride horses on some streets during rush hour” due to safety concerns with cut-through traffic. The Sixth Street Businesses Focus Group expressed similar concerns with significant speeding on Sixth Street: “a lot of traffic is non-local traffic and locals avoid Sixth Street, which hurts business.”
Changing Development and Capacity
Most residents wanted new developments to reflect Norco’s rural lifestyle by focusing on increasing small business development while keeping larger chains out of Norco.

Revitalizing and enhancing Sixth Street were mentioned often as opportunities for small

Phase 1 Outreach Report
11 business development to attract tourists and to offer residents more diversity in entertainment and restaurant options.

There were mixed feelings about housing development, with many people wanting to restrict building apartments and multifamily housing in Norco. Some Norconians, however, expressed the need for the City to provide more affordable housing options. • “I do not want to see our large lots divided into crowded multi-family units. I want to keep single family residences.”
• “No more bars or liquor stores are needed. Develop a teen center; water parks; skate park; more recreation programs that are free or affordable.” • “More opportunities for community farmers markets/gardens and sharing of local produce/products. Continuing to modernize, update, maintain roadways/buildings without building additional structures to maintain small-town living.” As the City seeks to further development, there are concerns about capacity, specifically related to parking. The Hamner Avenue Businesses Focus Group outlined concerns with parking in the future if more businesses are brought into the area, and community members at pop-ups referenced the need for more parking facilities for both cars and horses. Other capacity concerns, brought up by community members and the Sixth Street Focus Group, included the lack of a hotel where visitors can keep horses and the lack of a place to camp for horse event attendees.

Safety and Homelessness in the City
There were also a number of concerns about rising homelessness in and around Norco, particularly in the hotels and the riverbed. This was connected to desires for increasing law enforcement and making the city feel safe for those that live and visit. • “Increasing population of homeless”
• “The City needs to continue homeless assistance programs which prevent fires, reduce demand on law enforcement and ensure the quality of life for residents and businesses, as well as help Norco residents that have fallen into homelessness.”

Phase 1 Outreach Report
12 Visions for the Future
Central Event Space, Recreation Center, and Sports Facilities There were many calls for a large arena/event space in Norco for multi-purpose use, including use as a cultural performance center/concert hall, for stage productions, and as a recreation center. Some community members suggested repurposing existing spaces, like the prison, into a recreation center for families and Norconians to use for different purposes. • “A full-service recreation center (Seen in many good size smaller cities.) [A] location for families [and] kids to hang out. Including, gym … event rooms, crafts, etc.” • “One thing other cities have that Norco does not is a campus for a community.

Meaning that the community center houses the gym, classrooms, and other recreational activities in one place.”
There were also many suggestions for a large sports facility or “action sports park” for the younger generation, which would support baseball/softball and soccer tournaments, a skate park, and the return of a public community pool.

Improving the Trail System and Protecting Open Space
Many Norconians expressed the need for a more extensive safe horse and/or bike trail system around the City and along the Santa Ana River open space. They wished for increased connectivity in Norco, with residential trails connecting to scenic riverbed trails for pedestrians, equestrians, and cyclists. There were also suggestions for a horse-staging area near the river and an improved multi-purpose trail to cross I-15.

Phase 1 Outreach Report
13 There were specific callouts for increasing bike trails:
• “Would like to see a dedicated, scenic, paved, bicycle trail network in Norco. We need other ways to enjoy our beautiful space safely … not just horse trails and paths.” • “Bike trail that extends from Hidden Valley to Eastvale. Scenic along the riverbed would be awesome. Not on the busy main streets.”
• “It would seem to me that the City can work on a safer network of bike trails and connect with the regional system.”
Related to calls for a better trail network for both horses and bikes were hopes for more greenery on streets, trails, and sidewalks. Several community members suggested lining trails with drought-friendly trees to “offset increasing seasonal temperatures” and “combat the heat.”
Another desire mentioned was to protect existing open space and expand parks in vacant lots across the City. By effectively managing parkland to mitigate risks of flooding/wildfire and to promote public access and use by equestrians, pedestrians, and cyclists, these places will be safe and reduce the likelihood of unhoused encampments.

Large Events/Fairs to Stimulate Agri-Tourism
Community members also suggested Norco host large events and fairs, some equestrianthemed, to draw tourism and revenue to the city. Many suggested hosting these at SilverLakes or at a new event space, with the development of stables and hotel venues to board out-of-town visitors and their horses. There were many who wished to bring larger horse shows to Norco and introduce tourists to the City’s equestrian-oriented lifestyle:
• “Get a yearly equine affair here like they used to have at the Pomona Fairgrounds. … Horse events during the weekend equestrian affair would bring tons of money to this town.”
• “Midsize and large events (Ingalls and Silverlakes) that attract out of Norco participants.”
• “More interactive animal/horse/agriculture events to bring people from outside communities in for children & family “experiences.” When people learn and

Phase 1 Outreach Report
14 experience something personally they care more about it, and in turn want to help protect it.”
The Agriculture and Equestrian Businesses Focus Group noted that while larger horse shows in Norco would be valued, there are infrastructure limitations to address. These include a lack of permanent stables, warm-up arena, and the need for a larger event space.

Other community members drew attention to the lack of parking to support big events and how creating more parking facilities (for trailers, horses, and cars) would support event attendance.

Robust Downtown City Center and Strengthening Economic Development A very common idea for Norco’s future was the development of a more robust downtown city center with a new shopping/dining area. Suggestions included developing Sixth Street into a “Main Street,” with rural lifestyle-themed small shops and finer dining opportunities, or to build an open-air shopping/dining center on Hamner Avenue. Norconians believe a lively community gathering place with Norco-themed shopping and dining would serve to attract and welcome tourists.

The Sixth Street Focus Group noted that they would like to see Sixth Street become a more comfortable and livelier place for community members to walk, especially at night. They also suggested building a park or plaza at the center of Sixth Street.

Phase 1 Outreach Report
15 In general, community members felt that the current shopping and dining options in Norco were insufficient and hoped for more nightlife options and upgraded sit-down fine dining options. They felt a lack of a central space for community members to shop, eat, and recreate in Norco:
• “A better “Main Street” situation on Sixth Street allowing for gathering of family and friends in a social environment with small shops and dining opportunities.” • “A Sixth Street shopping area that has a mix of small mom and pop shops that are unique to Norco. Folks would be able to walk or ride in carriages along Sixth Street to visit the shops.”
• “Over by the Chamber on Hamner, a walkable cute Western-themed district with shops, small businesses, eateries, activities. Kind of a small-town central meeting place. With the movie-set style gazebo. Across the street could be a big new museum & other activities for people.”
Beyond a newly developed downtown area, community members were interested in growing and attracting businesses that grow the local tax base and increase employment opportunities. Norconians desired these new businesses to both relate to Norco’s agricultural, rural lifestyle as well as make positive contributions to the small-town character that Norco is known for.

Increasing Affordable Development and Diversity
While many Norconians expressed opposition to multi-family development in Norco, there were a significant number of community members who wished for more affordable housing options for youth, students, and seniors. Suggestions included developing affordable housing on empty lots, building high-density housing along Hamner Avenue, and creating an assisted living facility for older residents. A community member also recommended investing in the community college to “provide access to our citizens for upward mobility.” • “Some affordable apartments would be nice, animal friendly. But keeping open spaces and keeping things rural is very important. The small-town feel is one of Norco’s best traits.”

Phase 1 Outreach Report
16 • “Build affordable apartments and/or condos so that our young people can afford to remain here in Norco, near their families. Build assisted-living centers so that seniors will not have to move away.”
• From a Commission Meeting: “Don’t change overall goal of agricultural heritage; but we could use an assisted living facility. Our seniors need somewhere to go when they can’t take care of two acres anymore.”
Additional housing options, targeted towards young families not yet able to manage a large agricultural lot and older households no longer interested in maintaining large property, should be designed and located to complement Norco’s current housing and small-town character. Many community members expressed distaste with the standard large affordable housing developments (i.e. large apartment buildings).

Some community members expressed wishes that Norco was more welcoming and friendly to diverse populations.
• “More support and recognition of our minority population and businesses. They are a growing faction in this city and should be represented and recognized accordingly.” • “It’s a really big dream, one more for the world than just Norco, but for people to live peacefully with each other despite cultural, political, racial, gender, age, lifestyle differences. Most of us moved here for similar reasons: an equestrian or rural lifestyle, close community of neighbors we can call friends, Cali weather, larger lots, etc.”
Fostering Local/Community Agricultural Living
Norconians had a lot of ideas for how to better integrate agricultural living into Norco’s events, programs, and spaces. Suggestions included a shared community garden, a farmers’ market selling local produce, and programs to educate about self-sustainability. These local farming focused activities could “promote sustainable agriculture” and position Norco to be “a home for self-contained homesteads.”
• “Having public or privately owned spaces where actual crops and agriculture education [was provided] would be really interesting. Partnering with an NGO to

Phase 1 Outreach Report
17 provide the land, soil, seeds to grow food crops and have local education institutions and the City help in the process would be neat, and the food could donated or shared with the locals or on a farmers’ market.”
• “Local farmers’ and artisan markets.”
• “Farm to table industry thriving in Norco and providing food to local families and businesses.”
In a stakeholder meeting with the EAT Cultural Center, which spearheads an intensive apprentice program to teach Norconians how to start a farm business, they noted Norco’s unique ability to “use food to promote community, healthy lifestyle, and to incorporate agricultural lifestyle into development, housing, gardening, and senior programs.” DRAFT Community Vision Statement and Guiding
Principles
The extensive public outreach outlined above informed the following vision statement, which encompasses the sentiments heard across outreach. This statement is an overarching guide to provide direction and inform the key themes to be addressed in the GP, as well as an answer to the question of how Norco should progress while holding on to its core values and essential character.

Some preliminary guiding principles have also emerged out of the input and key themes heard from the community. These community-based principles are designed to further guide the community’s long-range vision for the future and are outlined below.

Draft Vision Statement
Norco will be a premier community for animal-keeping and small-plot agriculture—a community that takes pride in its small-town values, celebrates its rich, rooted history, supports its local businesses, and preserves an equestrian-oriented, large-lot, rural lifestyle that cannot be found anywhere else in Southern California.

Phase 1 Outreach Report
18 Community-based Guiding Principles

1. Ensure Norco remains authentic and preserves its animal-keeping, equestrianoriented, agricultural lifestyle.

2. Establish a more prominent downtown that complements Norco’s character and offers enhanced opportunities to shop, dine and socialize.

3. Position Norco as a prime destination that offers equestrian and agricultural experiences, including events that celebrate Norco’s heritage and Western traditions.

4. Promote youth-based agricultural programs and experiences to sustain Norco’s lifestyle for future generations.

5. Ensure that all new housing and development is designed to complement Norco’s small-town scale and character.

6. Enhance and expand Norco’s parks, community facilities, and all-mode access to open spaces, particularly the Santa Ana River and the Norco Hills.

7. Improve Norco’s street and trail network to offer a full range of safe and comfortable travel modes and equestrian access.

8. Attract revenue-generating businesses and events to financially support Norco’s large-lot lifestyle and equestrian amenities.

Phase 1 Outreach Report
19 Appendix
Appendix A. Survey Results and Data
The online survey, as outlined above in the Summary of Outreach, had 929 respondents.

Themes and takeaways from the survey responses are encompassed in the above Key Themes section. The following is demographic and other identifying information from the survey.

Age: 88% of respondents were 45 years or older, with almost 25% of them at least 65 years or older. The graph below summarizes the age distribution of survey respondents.

Race/Ethnicity: 74% of respondents were White/Caucasian, and 17% were Hispanic/Latino.

There was much less representation from all other backgrounds.

Connection to Norco: 90% of respondents live in Norco, with 68% of them owning property.

About 20% of respondents work in Norco, with 11% of them owning their own business.

Some respondents answered that their children attend school in Norco or respondents themselves attend school in Norco. Many board horses or raise other animals in Norco but

Phase 1 Outreach Report
20 live outside the city. It was also common for respondents to be part of a multigenerational Norco family that had lived within the city for over 30 years. • “I lived in Norco for 50 years. I grew up in Norco and raised my children in Norco. I own horses and have my entire life. My family, unfortunately, moved away two years ago due to all the negative changes occurring in Norco. We would move back in a heartbeat if Norco returned to its equestrian roots and stopped pandering to all the non-equestrian city people.”
Location: 51% of respondents lived East of the 15 Freeway, 37% lived West of the 15 Freeway, and a smaller proportion lived in Norco Hills (11%).

Transportation: The survey also asked respondents what their primary mode of transportation is when traveling in and around Norco. Most people drive (98%), followed by walking (43%), horseback riding (34%), golf cart (20%), and biking (16%).

In addition to the free response questions, which are encompassed in the Key Themes section, the survey respondents were asked some multiple-choice questions. The results to those questions are the following:

Phase 1 Outreach Report
21 Appendix B. Picnic in the Park Pop-Up
A pop-up was hosted by the City of Norco at their annual Picnic in the Park, celebrating the Fourth of July. Community members were invited to leave sticky notes on a post-it board with their “Vision for Norco” and were given the opportunity to take a short online survey.

The survey captured city attributes important to the survey taker, as well as their ideas for improvements within the city. Flyers were also available with a QR code to take the survey at a later time, if desired. A comment box was provided to leave a name and email address to stay informed of future workshops and events to develop the 2050 Norco General Plan.

Post It Exercise – What is your vision for Norco? Full Responses • Invest more money
to education
• Don’t allow Coyle
property to be
developed
• It’s beautiful plants
and succulents
• Security
• Trader Joes
• More horse events
in Silverlake
• I love the horses!
• Animals
• Need a dog park
• I don’t litter
• Keep the dogs
• Keep it rural
• Horses
• It’s the horses!
• Keep the nice parks
(Pikes Peak)
• Help others in need
• No plastic fences
• Trader Joes
• Horses
• Birds & Dogs
• Keep our large
animal keeping lots
• Cleaner air
• I would love an old
town, main street to
walk, shop & dine.
• More libraries and
bookstores.
• Common garden
• More horses
• More hiking trails
• No business parks!
• Keep the big rock
pumpkin
• More bingo nights!
• More trails
• More play grounds
• Keep the rivers
clean
• Horses & cows
• I love the mountains
• Less commercial
buildings
• More kids or horses
• We need sidewalks,
no horse trails
• Like the events
• I like the ponies

Phase 1 Outreach Report
22 • No business parks!
• More shade!
Everywhere – parks,
parking lots
• Add unicorns
• Move forward &
sustain ourselves in
the 21st century
while keeping our
rural lifestyle
• Fixing the roads
• How old and horsey
the town is
• I love Norco
• More horses; less
traffic; more barns
• A museum please
• Keep horse trails
clean!
• Private mine for
gems
• Bicycle trails to
schools
• More farms and less
houses
• Ice cream socials
• Target
• Keep our sweet
town “Small Town”.

Keep it rural.
• Keep Norco clean
• Fourth of July we
can do fireworks
• More boots and
horses
• Security – parks,
memorials – graffiti
• No curb & gutter
• Want Trader Joes
• Combined city hall
complex – library,
Riley Community
Center
• Speeding & noise
takes away from
Horsetown USA
• Need streetlights &
drainage
Appendix C. National Day of the Cowboy Rodeo Pop-Up
A pop-up was hosted by the City of Norco at their National Day of the Cowboy Rodeo at Ingalls Event Center. In addition to taking in bull riding, barrel racing, break-away roping, team roping, wild donkey riding and mutton busting, community members were invited to leave sticky notes on a post-it board with their “Vision for Norco.” Flyers and a poster board invited community members to click a QR code to take a survey capturing city attributes important to the survey taker, as well as their ideas for improvements within the city. A comment box was provided to leave a name and email address to stay informed of future workshops and events to develop the 2050 Norco General Plan.

Post It Exercise – What is your vision for Norco? Full Responses • ❤ Norco
Community
• Fair
• Help others
• Support new
businesses along
Hamner
• Has great of scenic
views
• Need streetlights
• Fix potholes
• Bike paths
• More trails for
horses new the river
• Horses
• Pick up trash
• Rodeo
• More restaurants
• Stop speeding cars
• Better roads
• Sidewalks along
horse paths
• Big animal friendly
• More patrols for
crime and traffic
• Barrel racing
• More respect for
trail riders!
• No multi-family
• Horse events
• Sidewalks
• Love the community
aspect of the city
• I like all of the
horses

Phase 1 Outreach Report
23 • Cowboy
• More houses with
horse property
• Horses
• Need “center” to the
city
• Splash pad park
• Horses
• Fundraiser
• Rodeo
• Horses
• Community
projects/events
• Rodeo
• Vacay toro
• Longer trails, nicer
trails
• Cut thru traffic a
problem
• Has good house
• Rodeo
• Fire safety
• Horses
• Rodeo children’s
program
• Block horse trails
with rock or bar so
no car access
• No sidewalks. More
horses!
• Riding horses!
• NO! speeding cars.
• Rural living
• Horses
• Livestock
• Trails
• Horses
• Community service
• Horse
• Repave roads
• Security
• Horses
• City cleanups
• More horse trails
• Community service
• No “center” to the
city. Would like to
see one.
• Someone discussed
being outbid on a
store on Sixth
street.
• More schools.
• Love the community
aspect of the city
• Concern about
security near the
gold course,
especially around 4th
of July
• Bike path (roads
have debris that
cause flat bike tires)
• Sidewalks along
horse paths
• More trails for
horses (near river
area)
• More stores for
horse supplies
• Speeding cars
around horses (they
spook the horses)
• Fire safety (wildfire)
• No multi-family
housing. The city
doesn’t have the
capacity for it.
• More sidewalks
• Support tax
generating
businesses along
Hamner
• Cut through traffic
is a problem
• Would like to see a
second entrance to
Norco College: a lot
of students from
Corona and
Eastvale.
• More restaurants
• Safety/security
around Sixth Street
• Some roads need
repaving
Appendix D. Concert in the Park Pop-Up
Norco’s last Concert in the Park event of the 2023 season was another opportunity for community outreach on the General Plan. As with previous outreach pop-ups at city events, community members were invited to leave sticky notes on a post-it board with their “Vision for Norco.” A poster board explaining the General Plan process was at the booth with a QR code to take a survey capturing city attributes important to the survey taker, as well as their ideas for improvements within the city. Flyers, with the QR code, were also available.

Phase 1 Outreach Report
24 Post It Exercise – What is your vision for Norco? Summary • Keep things the way they are!
• More trails less development 
Horsetown USA 
• Very good city!
• More respect while riding & more trails
• Bring Bakers Burgers back
• Drivers to respect people on horses
better
• Dog Park
• More horse trails
• More horse “parking lots”
• Shade for horses
• Educate e-bikes – NO motorized
vehicles on trails
• Healthier food options
• *Like that small town feel. *No
overbuilding.
• Rehab backyard trails. 10+ miles
• Clean up waste
• Keep Norco Horsetown USA
• I like its cowboy
Appendix E. National Night Out Pop-Up
National Night Out is an annual community-building campaign that promotes strong law enforcement-community partnerships and neighborhood camaraderie to make Norco’s neighborhoods safer, more caring places to live, work and play. Norco alternates hosting National Night Out with the cities of Eastvale and Jurupa Valley, which are all serviced by the Riverside County Sheriff’s Department and CAL FIRE/Riverside County Fire Department.

This year’s National Night Out, hosted in Norco at SilverLakes, was a family-friendly event that included law enforcement demonstrations, live music, food vendors, activities for kids, as well as a City of Norco booth. The booth solicited community member opinions on Norco’s attributes and their ideas for improvements within the city via a post-it exercise and by taking a short online survey. A poster board and flyers were available with a QR code to take the survey. A comment box was provided to leave a name and email address to stay informed of future workshops and events to develop the 2050 Norco General Plan.

Post It Exercise – What is your vision for Norco? Summary • More agriculture learning programs!
• Lake Norconian Water Park
• Less trash. More helping hands.
• Dog park for everyone
• Pools for everybody to swim and dogs
• Splash pads
• Parks & lighting
• Stores for shopping
• Make Sixth Street _____________
• Better and more fields for youth sports
• Norco _ _ _ _ Hotel
• Go back to wood fences instead of
vinyl
• User friendly website
• No litter
• Designated bike path/lane.
• Cat park
• Horses
• Pools
• Better streets

Phase 1 Outreach Report
25 • Public pool – we miss The Plunge!
• Zipline from Pumpkin Rock to Ingalls
• More sport fields open up for everyone
• Have a big public barn
• I like the horse
• Add speed bumps on El Paso
• More public arenas
Appendix F. Norco Fair Pop-Up
The Norco Fair is an annual four-day event that has been held for the past 60 years; there is live music, food, rodeo and bull riding events, kid-friendly live entertainment, and mower races. The theme for this year’s event was “The Heart of a Volunteer.” The City of Norco hosted a booth that solicited community member opinions on Norco’s attributes and their ideas for improvements within the city via a post-it exercise and by taking a short online survey. A poster board and flyers were available with a QR code to take the survey. A comment box was provided to leave a name and email address to stay informed of future workshops and events to develop the 2050 Norco General Plan.

Post It Exercise – What is your vision for Norco? Full Responses • More sidewalks,
especially along
Sixth Street
• Pave roads (lots of
potholes)
• Cut – through traffic
along Valley View
• Come to Norco for
DMV, Post Office,
Grocery Outlet
• Miss Pageant Show
that used to be
sponsored by
Chamber of
Commerce
• More parks,
especially on west
side of town
• Like the library
• More activities/
offerings for young
kids
• Don’t let Norco
become Orange
County, leave Norco,
Norco.
• No warehouses
• No apartments
• I like the horses
• Find Jesus
• Live in Corona do all
kids activities in
Norco
• God in Public
Schools
• I love On Pointe
Dance Studio
• No more industrial
buildings
• I like the horses
• My friends live here
• Horses
• Love the horses, no
more littering
• On Point
• I like school
• Like the parks
• Keep it rural
• Be happy
• Ice cream socials
• Cleaner roads
• Keep the horses
• No more
warehouses
• Finish Valley View,
Second to Sixth
• We love the Norco
Rodeo
• More affordable
housing
• More accessible
sports fields
• The roads
• I love the
community here
• Stay the way it is
• Christian School
• Norco Horseweek
Queens
• Would like to see a
classical symphony
based in Norco
• Stay Rural! ����
• Housing & big
businesses taking
over

Phase 1 Outreach Report
26 Appendix G. State of the City Address Pop-Up
The State of the City Address is a free event in which Norco’s stakeholders were encouraged to attend and continue celebrating “A Century Rooted in Rural Living.” The event included a presentation by Mayor Robin Grundmeyer and a farmers’ market at Norco’s newest facility, The Barn at Ingalls Event Center. At this time, the online survey had closed, however the event layout featured a large display that solicited community member opinions on Norco’s successes/accomplishments, obstacles/challenges, and visions/ideas for the next 20 years. via a post-it exercise.

Post It Exercise – What is your vision for Norco? Full Responses • Animal control
• Traffic
• Keeping it rural
• Keeping rural
• Parks
• Horses & livestock
• Small farms
• Get The Norconian
back & restored
• More than one
home on a property
• Lighting/dark roads
• Fixing our streets
and drainage
• Speed bumps on cut
through streets
• Maintain our
agriculture – that’s
why I moved here
• Community
participation of
young people – our
future
• Lower permit fees
• Challenge – rental
prices are way too
high. If you don’t
own a home, it’s
hard to live here
• Streets – can’t see
any street that
doesn’t need repair
or resurfacing
• Taxes, traffic & cost
of utilities
• The preservation
maintaining and
protecting all
agricultural living
• Overpopulation
• Keeping us rural.

Large lots.
• City classes on
horse and animal
keeping.
• Roads & we need
MORE motors
(officers)!
• Veterans Memorial
• Youth commission
program
• The many volunteer
orgs which help
preserve Norco’s
unique character.

Also, great folks
• Veterans Plaza
• Veterans Memorial
• A world class BARN
• More of the same
• Sacramento
• Keeping horse
community in Norco
– Keep horse
trainers.
• Amazing Rodeo!
Norco Mounted
Posse
• Valley View
Repairing Streets
• Love love love all the
animals
• Traffic
• Need more police
presence
• Traffic to Riverside
too much on
California
• Homeless
• Equestrian
Volunteer &
Community Events
working in unison to
keep Rural AND
Welcoming
• Local clean-up of
yards
• Horse Keeping
• War Memorial
• Not sure. Come
back to me in 2050!
• Make the minimum
lot size ½ acre to
preserve the rural
lifestyle
• Enact and enforce
ordinances to keep
E-bikes and

Phase 1 Outreach Report
27 golfcarts off the
horse track. These
vehicles are ruining
the trails and pose a
danger to horseback
riders.
• Non-horse
communities
infringing on our
animal-keeping
lifestyles
• What I like about
Norco is the parades
• Honest voting
• FFA for Students!
• The Barn at Ingalls
• I love Norco for its
Love of Agriculture
• Measure R
• Expansion &
Development of
George Ingalls Event
Center
• Keeping the feds
from unreasonable
policies and
programs into our
city
• Shuttles along Sixth
street to Ingalls
• Affordable housing
for young
Norconians
• Potholes
• Clean up the horse
trails
• My brother we need
an Autism center
because my brother
has autism
• Mounting blocks for
the short people
• The chickens are
the best
• Rocketship
• Challenges with
getting the
promotion of the
western lifestyle
• Volunteer group
support
• Get more young
people and families
to buy homes & live
in Norco
• Legalize metal
buildings, cannabis,
and freedom
• Keeping livestock –
we are losing this on
our own lots. City
people buy our
houses but don’t
want or have
livestock.
• Overpopulation –
meaning the new
building of
apartment homes
• The support and
feeling of close
community
• Need better police
response to noise
pollution complaints
• Ingalls Event –
Veterans Memorial
• Gold Star & Blue
Star Family
• Community pride
• City Council
commitment
• No more buildings
or hotels
• Expand Norco
College
• Keep the way it is
• Community Events:
parades, rodeos, fair,
movie night,
summer concert
• Ingalls event center
• To help continue the
love of Rodeo –
Horsetown &
Western lifestyle
• Having a tight and
stable community
within our city
• Downtown central
area for community
gatherings
• Sidewalk & light at
night
• Lack of affordable
housing for all
• Increased truck
traffic from the new
warehouses
• Clean up the
businesses on
Hamner
• Vinyl fencing
• Affordable housing
for everyone –
Norco is such a
great town that I
want to be able to
live in
• Miles of horse trails
both in City &
riverbed
• California state laws
coming from
Sacramento
• Dirt roads = slow
traffic
• Keeping large lots
• Variety of housing
types for a variety of
family types at a
variety of income
levels
• Continue to be a
proud community
Horse Town USA

Phase 1 Outreach Report
28 Appendix H. Norco Horsemen’s Association Roadshow
This roadshow took place on September 21, 2023, at 7 p.m., and was attended by approximately 40 Association members. The presentation was facilitated by project team member Susan Harden. Below are notes regarding the Association’s priorities and ideas for the future.
• Agree with agri-tourism concept. But need to balance with resident needs – Temecula business owners complain of tourists “taking over” the town. • With so many small farms, we should foster more sharing and interaction among farmers – sharing produce.
• Demographics trend older here. Would be great to have a residential concept that supports seniors transitioning away from individual rural lots to shared rural sites – condo style housing, but with easy on-site access to shared horses, animals, open space, agriculture, etc. (Laguna Woods example – rural senior housing)
• Provide transition plan for seniors who can no longer take care of their horses or other animals.
• Focus on aging in place in Norco
• Consider a parking structure blended into hillside to support big events • Keep the prison – better the devil we know than the devil we don’t. However, incorporate horse training and other ways to support rural lifestyle into the prison. • We have more dogs than horses – need a dog park
• Expand knowledge of dial a ride services (some in room didn’t know about it) • Improve transit with the community.
• Add small tram from Hamner to end of Sixth Street
• Improve and make the city more walkable. The Detroit area is more walkable than Sixth Street.
• More walking areas outside of horse trails (riverbed, open space, etc.) • What is being approved on Sixth Street (electrical, etc.) is not in keeping with a walkable, beautiful, rural environment. Need right zoning.
• Renovate the Norconian
• Need commercial to help pay for other things we want/need in Norco. • Redevelop the American Legion area with shops and restaurants • Need to attract Silver Lakes attendees to Norco rather than Eastvale. Better branding and partnerships.
• Keep western style architecture
• Make Norco more appealing to visitors – add staging areas in the riverbed • Parking spaces must support large vehicles and trailers – and mustangs (the horses, not cars!)
Appendix I. EAT Cultural Center Stakeholder Meeting
This stakeholder meeting took place on August 26, 2023 at 1:30 p.m. and was attended by the EAT Cultural Center’s Patrick Mithcell and Chris Faucher. Project team members David Sargent and Juan Gomez-Novy, along with Alma Robles and Jean Ward from the City of Norco, were also in attendance. Below are the complete notes from the meeting.

Phase 1 Outreach Report
29 • Background
o Working in the Norco community since 2019.
o Founded 5 Keys non-profit in the Bay Area with a desire to impact communities’ quality of life through education in jails – first charter school inside a jail. Expanded to LA County jail system. Focus on vocational education – one program was farming.

Other programs included landscaping and recycling. With a vision to make a farm school program inside of the jail, ended up with composting, farming, etc. Put together a series of learning experiences.
o But we were lacking a community connection. Determined that a place like Norco was more ready for this than the LA County, which had a hard wrapping its head around notion that agriculture is part of the community. Norco has been doing this over the past 100 years, since its founding. What are these wisdom agricultural pieces, and how do we weave these back in?
o Established the program in the old library which was the old city hall which was the office of the founder of Norco. Space is donated by City. Opened up right before the pandemic. Pandemic was a set-back, but space was large enough for social distancing.
o Located at 3954 Old Hamner Road. Still operating in their original building. • Program
o 12 people or so in first class. Many went on to start farms in Norco. We’re in our fourth class of apprentice programs with 60+ people enrolled. o Up to now have helped establish 20 or so farms in Town. o The farmers’ market started so our farmers had an immediate outlet for sales of their produce. Provided a place for fledgling small businesses to start selling to the community.
o The 10-month apprentice program includes all aspects of starting a farm business:
food safety, soil, marketing and business planning, farming, farm and business plan. Graduates are ready to go out the gate and start their business. o Only three programs in the state of CA are like this. Others are in Sacramento and Salinas. We cover the southern third of the State’s program for farm education. o Attract students from five counties. Approximately 40% are Norco based, the rest come from elsewhere.
o The program continues to grow. Maybe we should be a regional organization. Norco is having a huge impact on the region.
o The program is free. Receives grants from USDA, CA Dept. of Food & Agriculture, along with smaller grant dollars. Looking for small corporate money, too, to help us be more flexible. Also, located on edge of land provided by City so have some revenue from farm space. The city has helped build property. Have some space to help generate revenue. The city has helped provide property to help generate revenue from farming: 4061 Sierra (5.1-acre property owned by City which will eventually be developed with Veterans’ housing. 2.83 acres at 4208 California - will transition to California property. 4095 California, too. o Norco is a very strong community. All different kinds of people live here. Community safety, resiliency, and sustainability are Norco strongpoints. Hispanic Heritage month being represented, EMS discussing safety and how to build resilient community, and supporting veterans and disabled is what Norco is all about. EAT program offers a connection to the historic wisdom that Norco was founded on. The diversity of the program fits Norco’s culture.
• Norco
o Direct to consumer produce and small animal keeping, this is a place that stands out statewide to people.
o Hearing regularly from people in town, that pressure is coming in from Eastvale – farms that have been red tagged and converted to distribution centers and strip

Phase 1 Outreach Report
30 malls. That kind of sprawl and land use spreading across the Hamner Bridge from Eastvale into Norco is problematic. Has potential to erase Norco’s culture. o Silverlakes is the least Norco thing in Norco. It’s good for sports but it isn’t Norco. Don’t base development decisions on how it serves Silverlakes. o Area between Hamner bridge (across river) and Detroit St. and then onto Sixth Street has potential to be strong gateway into Norco that represents Norco’s values. Can help heal the wound created by the I-15 and Hamner. There is a lot of underutilized land available in the area. Gateway can be inspired by Norco’ agricultural history. Key area assets include what you see as you cross Detroit St., including a cluster of historic buildings (historic houses, old post master’s home, the original city hall, and the office of Norco’s founder, Rex Clark). Same location where they brought people to teach them about farming. Potential area to showcase agriculture as you come into town: farm to table restaurant, dressed in period dress – farming, ag, and food. o Pockets in the San Fernando Valley, such as Chatsworth and Old Calabasas, are reviving the Valley’s agricultural past where so much agricultural history has been erased. Key is to purpose agriculture in a strategic way – to tactically involve the community and organizations that understand the importance of agricultural commerce in a town. Difference between dollars and value. Dollars need to bring value compensation. The EAT Center is high value to the town of Norco. o Norco has the ability to create models that other cities and towns cannot – using food to promote community, heal and promote healthy lifestyle and to incorporate agricultural lifestyle into development, housing, gardening and senior programs. Most cultures center around food in one way or another. • Issues/recommendations
o Cost of manure management and water need to be revisited. City policy needs to support Norco’s agricultural values and make it easier to farm. Norco still has a few policies in place that make it harder to farm. City policies need to enable, financially, the things the City and community want to happen, instead of discouraging people from farming. Send a list of policies that aren’t working and why. o Make sure the talk of agriculture also includes animal keeping. We separate the horses and animal keeping too much. It’s not either/or, it’s both. We couldn’t grow organic vegetables without horse manure. By approving the allowance of homebased composting, the City has started to tie those things together. But not enough. Composting used to be illegal. Policy change is a step in the right direction. o There is a model in other communities that supports agriculture, such as water rates. Manure and water are the toughest. Patrick and Chris will send a list of harmful policies and sample policies from other communities that support ag – model policies.
o Norco’s core values are very important. Future developers need to provide projects that are consistent with Norco’s values. Current development proposals tend to not be unique or place based. Each new development needs to be more Norco, not less Norco.
o Developing a proactive strategic plan that has longevity. Avoid reactive policy making – provide deliberate policy and reverse engineer it to get to the outcomes we want. Objective is to make Norco-specific provisions. This also results in better developers. Development is going to happen, but if you set the stage, you will get good development. Set the stage so we get the right development. o There are generalizations and characterizations of Norco that are not true (“red necks,” “racist,” “not diverse,” etc.). But it’s not that way at all. It’s a town that agrees on what the town is. Unifying piece is this cultural piece – politics aside. Food is at the core. It’s a city that identifies as a town. Connection to the earth. And place where people can provide for themselves.

Phase 1 Outreach Report
31 Appendix J. Equestrian and Agricultural Businesses Focus Group This focus group took place on September 20, 2023 at 11 a.m. and was attended by Cassandra Holly of Leaps & Bounds Pediatric Therapy, Erin Simon of Circle D Ranch, and Nicki McGinnis of McGinnis Training Center. Project team members David Sargent and Juan Gomez-Novy, along with Jean Ward from the City of Norco, were also in attendance. Below are the complete notes from the meeting.
• The State is becoming more and more engaged – some would say intrusive. • Norco should stay Norco. Needs a consistent feel that reflects Horsetown. New buildings need to be designed according to Norco look.
• Equestrian Trails
o The trails are well maintained.
o The current General Plan was laid out according to equine access. o Need to preserve equestrian trails along Norco’s streets – have been removed from a few locations. New buildings need to be horse-friendly. o Difficult to cross the I15 freeway on horseback. Not important to ride down Hamner, but do want to cross the I-15. There is a trail on the northern side of the City that crosses under the I-15 that works, but needs improvement. o Fifth Street is wide – some of its right-of-way could be dedicated to horse trail. o Two or three attractive ways to access the river: along streets, through mountains. • Equestrian activities/lifestyle:
o Norco feels safe as a horse community. People help each other out when there is a problem.
o Estimate that 50% of Norco residents generate income from animal raising and small plot architectural activities. Other 50% interact recreationally for hobby. o Estimate that 90% of customers for equestrian businesses and non-profits (such as Leaps and Bounds) come from out of town.
o Many small businesses probably do not obtain business licenses. o Do not want to further restrict property animal keeping/small plot ag uses. o Uses that can be incompatible with equine lifestyle:
o Large equipment, trucking operations, maintenance yards. o Trucks and back hoes in back yards.
o Construction and construction activities are a large part of Norco’s business community.
o Perhaps zoning is refined to ensure that these uses are located in commercial/light industrial areas such as Hamner.
o Restrict large truck traffic along Sixth St. or other streets? However, still need to accommodate horse trailers and some trainers use large rigs. Rodeo brings horses in 18-wheel trucks.
o Southern California, equestrian community is being squeezed. Most people in Orange County travel to Norco to buy hay and other agricultural needs. • Equestrian Events.
o People come from as far away as Salt Lake City.
o Outsiders typically stay in hotel.
o People- to-horse ratio depends on event. For local carriage saddle and harness shows a 1:2. But can be up to 4 or 5 horses per individual. o Number of high-profile events in Southern California has increased (although not in Norco) - might be related to upcoming Olympics. Big event centers are in San Juan Capistrano and the Sepulveda in San Juan Capistrano.

Phase 1 Outreach Report
32 o Impediments to larger horse shows in Norco include:
 Lack of permanent stables. If more stabling could hold bigger events. Portable stables acceptable for high-end shows . Bigger show arenas have bult -in place that sell out quick. Ingalls is horse show place, not SilverLakes. SilverLakes is just a soccer field now.
 Warm-up arena where competitors can prepare while show is occurring in show arena.
 More arenas or two locations (such as adding SilverLakes?). o Equestrian community would be happy to pay for parking to use a facility. o Land is more valuable for houses than horse facilities. o Can use reputation of City to bring in more people for events? • Maintenance.
o Trail maintenance is important – filling in ruts after rainstorms and mending fences that fall over.
o Consider scheduling clean-up events where volunteers maintain the trails – a good way to bring the community together.
o Street trees would be beautiful but require maintenance. Concern that funds for maintaining trees would be diverted from trail maintenance. Norco has strong winds, too, that periodically knock trees over.
o From the perspective of the motorist, maintenance of streets – filling potholes, etc. – is important.
• Streets, curb, and gutter.
o City has been doing a good job of introducing curb and gutter. Typically install only where needed to help with stormwater drainage and localized flooding – generally do not install curb along the whole street, which is appreciated, especially since the dirt shoulder is used for unloading horses and parking.
o Curbs not good for horses along trail pathway, but okay parallel to trail. o Stormwater grates with wide openings are dangerous for horses (trap their feet). o Sharp or steep driveways need should be avoided – driveways should not encroach into trail. Paving across trails between street and property should be avoided.

Appendix K. Hamner Businesses Focus Group
This focus group took place on September 20, 2023 at 2:30 p.m. and was attended by Tor Hemborg, of Hemborg Ford of Norco, and Nicole Brunk of Brunk’s Butchery. Project team members David Sargent and Juan Gomez-Novy, along with Jean Ward from the City of Norco, were also in attendance. Below are the complete notes from the meeting. • Brunk’s Butchery.
o Sells high-end, farm-fresh meet that exceeds USDA standards, including Wagyu Beef, A5. Norconian’s like it and it is healthier than regular meat. o Do not buy any poultry or meat from local Norco small farms, but would consider buying eggs or vegetables, if meet certain standards – one problem is their current store is not large enough to accommodate additional goods. o Concerned about construction of Dutch Brothers and Freddy’s Custard on adjacent parcel: worried about amount of parking and potential for drive-through blocking access. Adjacent dance studio needs a lot of parking spaces and often park in Brunk’s oaring spaces. Brunk’s is around 1,100 – 1,200 sf.