2. STAFFING
Required Staffing & Sample Staffing Plans
The following are descriptions of the job duties for the relevant roles regarding the execution of the Scope of Services for this operation as well as the sample staffing plan. George Saucedo will serve as the Parking Manager for this operation, and he will oversee our proposed Full Time and Part Time Parking Ambassadors.
Parking Manager
As a Parking Manager, the ACE team member oversees all Parking Ambassadors and operations at the sitelevel and will serve as the main point of local contact for the City for all matters. The Parking Manager is responsible for ensuring that Ambassadors are properly trained and equipped to fulfil their duties. Mr. Saucedo will meet all requirements of the project, including being available at minimum 7 Days per Week between the hours of 9am and 6pm. Additionally, he will make site visits weekly in the initial 2-month period of the contract and then meet at least once per month on-site thereafter. We have included an annual allocation for Mr.
Saucedo to serve as the Project Manager over this operation as part of our Cost File.
Parking Ambassador
The Parking Ambassador position will make up the bulk of necessary staffing for parking operations in the City of Orange. These team members are the initial point of contact for visitors, permit holders, and residents in Old Towne, and will be responsible for patrolling and assisting customers with processing payments throughout the city. We have a Full Time Employee estimated to work for 8 hours per day, Monday through Friday from 9am5:30pm, and a Part Time Ambassador working the same hours on Saturday and Sunday.
The Parking Ambassador will be a critical hire for this program to ensure that all operations run smoothly getting a new paid parking program off the ground. This position will require a high-level of customer service skills and thick-skin to handle any customer complains due to the new nature of implementing paid parking in town. In addition to providing strong customer service to parkers throughout town, we envision this position also be responsible for the collection of cash and coins, as well as daily maintenance of the Flowbird pay stations. For the Optional Enforcement operation, we envision our Parking Ambassador can likely manage this role as well also within their 8 hours per day during the paid parking periods of 9am-6pm. We have included estimated cost in our cost file for this to be its own dedicated position, but we can adjust that as needed.
Proposed Staffing Plan
Please see below overview of our proposed Base Staffing Plan for this operation. As mentioned above, we believe we can have our Parking Ambassador also manage the Enforcement, but we have included cost in our cost file for this to be it’s own dedicated position.
Midnight AM Noon PM
12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11
1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0
On-Call/As Needed
Monday-Sunday
Position
Parking Manager (George Saucedo)
Parking Ambassador
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RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 30 H. WORK PLAN
2. STAFFING
Staff Uniforms
ACE will provide all team members with a conspicuous I.D. badge and distinct uniform that is appropriate for their job duties. Your ACE team will review uniform options with a City representative and obtain their approval for our uniform and photo I.D. badge designs. The uniforms will be replaced annually or on an as‐needed basis. We recommend uniforms that include a name tag, the words “Parking Ambassador” and/or “Parking Enforcement” placed on the front and back of the uniforms, along with a friendly “How Can I Help?” button prominently displayed on the front. ACE will ensure uniforms are complete, clean, pressed, and professional in appearance. All ACE team members will be in complete uniform at any time they are engaged in enforcement and collection duties or appearing in court in matters relating to our services.
Sample Uniform Options for Parking Ambassadors/Possible Enforcement Personnel
PARKING
AMBASSADOR
PARKING
AMBASSADOR
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RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 31 H. WORK PLAN
3. PAY STATIONS
3. PAY STATIONS
Pay Station Procurement & Installation
Upon examination of the RFP ACE has proactively secured a quote from Flowbird for securing and installing a proposed 20 pay stations to serve as our proposed Pay Station provider for this project to implement paid parking into the City of Orange.
Implementing Paid Parking
From our site visits and Flowbird’s independent visits we believe 20 pay stations will be the ideal amount to help us accomplish the goal of implementing paid parking. If the City would prefer to use less than 20 pay stations, we can scale down our approach to satisfy the program’s needs. Flowbird’s Pay Station product is fully capable of complying with all aspects of the City’s requirements regarding the desired Pay by Plate (PBP) pay station system targets. Below, please find an overview of the Flowbird product and how we will utilize it to process payments for the City of Orange.
Flowbird CWT S4+ Multi-Space Meter
The CWT S4+ MSM Pay Station (CWT MSM) allows for a one-of-a-kind experience, from the beginning to the end of a transaction. The full-color touchscreen gives the City the ability to customize the user interface, ensuring simplicity and speed for their customers.
CWT S4+ Hardware Features
Long life batteries on solar power
9.7" high-definition color touch display
Secure, PCI Level 1 card processing
EMV and NFC Credit Card Readers
4G wireless communications
Anti-fishing of coins/Coin escrow
Cash Acceptance
Anti-card skimming
Graphical Printer & E-Receipts
Upgradeable design
CWT S4+ Software Features
Complex rate structures
Strong parking rights management
Progressive pricing
Forced rotation & Extend by Text option
Special rates per plate
Free time
Remote software downloads
Citation payments
Validation code acceptance
Advertising/Local News
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RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 32 H. WORK PLAN
3. PAY STATIONS
CWT S4+ Meter Housing
The CWT MSM is designed to be visually pleasing and easy to use for customers while reducing the necessary space required for installation. The cabinet is made with 304 stainless steel. A graffiti-resistant powder coating is applied to the inside and outside of the cabinet. This protects against the elements, including human (vandalism) and environmental (weather). The powder coating makes it easier to remove unwanted paint, marker tags and adhesive materials.
Flowbird’s standard pay station color on the CWT is black (RAL 9005).
Additional RAL colors and custom wraps are available at additional cost.
Pay Station Maintenance & Training
In addition to working alongside Flowbird, your ACE team will have direct support from our SAS Access Systems management and personnel to assist with system design, selection, servicing, and troubleshooting. ACE has owned and operated SAS, a San Diego-based PARCS distributor, for over 30 years. Our management and maintenance personnel throughout the country regularly rely on the support of our SAS leadership to ensure they are receiving competitive pricing and quality service from their local PARCS providers in addition to guidance on implementing industry best practices for equipment preventative maintenance.
PARCS Equipment Maintenance Support & Training
ACE has extensive experience with revenue control systems. Our team, from frontline employees to supervisors and managers, is well trained to handle any problems that may arise. Our dedicated supervisors are always available to respond to any equipment problems and, in most cases, can quickly rectify the problem remotely.
Sample Maintenance Checklist
This is a sample of our equipment maintenance duties. We will meet with the City’s stakeholders and customize our equipment maintenance plan to match the operation.
Check all pay stations, reload as necessary
Confirm all pay stations are online and connected
Wipe down all pay station touchpoints, including touch screens Check for any trash and debris near the equipment and clean it up Test each pay station to ensure proper functionality
Clean credit/debit card ports
Check all signage, and wipe down as needed
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RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 33 H. WORK PLAN
3. PAY STATIONS
Custom Wrapped Flowbird Pay Stations
Each pay station can be custom wrapped to reflect the style and theme of the City of Orange. We will work with Flowbird and the City to make this happen.
Sample Wrap Designs
On the right, we have included two proposed ideas. Our
Director of Marketing can mockup additional ideas that the City may want to see.
Customer Facing Screen Options
Understanding that the City of Orange would prefer to
minimize the number of pay stations, our plan includes
providing pay stations that will service both on and off-street parkers, so signage and information will be crucial to the success of our operations. We have worked with Flowbird to mock-up a sample for what the screen on the pay station may look like when a customer begins their transaction.
Below are examples of typical screen flows for this solution. 1555
RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 34 H. WORK PLAN
3. PAY STATIONS
Map of Pay Station Location Suggestions
We walked every parking lot and on-street space in the proposed paid parking district to get a strong feel for the City’s layout and needs. With the input of the Dixon parking study and from our experiences working with other cities looking to implement new paid parking programs, we made the following map suggesting possible locations of pay stations and “optional” pay stations to enhance patron experience. These are merely our first estimated suggestions and can definitely revise our approach to more closely align what the City of Orange may prefer to see. Please note that the Red Squares represent the 20 proposed Pay Stations, while the Light Blue Squares represent a version with an increased Pay Station count.
As you can see above, our approach is geared to focusing our pay station layouts to the major intersections that receive the most traffic. Strategically placing pay stations on each block-face will ensure that on-street parkers and surface lots parkers will not have too long of a walk to use a pay station if they so desire. We wanted to prioritize have 4 pay stations surrounding the very congested Plaza Park. With this being the highest paid parking rate and longest maximum stay time, we want to ensure all of this parking revenue is captured by whatever means necessary.
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RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 35 H. WORK PLAN
3. PAY STATIONS
In t r o d u c t io n Paid parking was first introduced in 2007 at the Presidio National Park in San Francisco, and ACE has been a partner of The Presidio Trust (federal agency established to steward the Presidio) ever since. Our operation with the Presidio Park began with metered parking management and monthly
parking for the Non-Residential Parking Program.
Flo w b ird Pa y St a t io n In s t a lla t io n In its initial phase, the Presidio Park parking program focused on infrastructure setup. ACE and Flowbird collaborated to deploy six Pay & Display Stations, designed to manage a capacity of 200 parking spaces. This installation marked the commencement of automated payment processing within the designated area.
Re s u lt s & Acco m p lis h m e n t s After 15 years of operations, including upgrades and service expansions, the network grew to 3,500 parking spaces with 145 Flowbird pay stations. The parking infrastructure now features a Pay-by-Plate system. Additionally, modern
payment methods, including Scan & App Payment options,
have been introduced for user convenience. The
management of parking enforcement has transitioned from Park Police to ACE Enforcement.
PAY STATION CASE STUDY
Address:
103 Montgomery Street
San Francisco, CA 94129
Contact:
Amy Marshall
Transportation Program Manager
(415) 561-5393
[email protected]
ACE Enforcement
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RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 36 H. WORK PLAN
4. MOBILE PAYMENT SOLUTION (MPS)
4. MOBILE PAYMENT SOLUTION (MPS)
Mobile/Virtual Payment Solutions
For this project, ACE sees a great deal of value for the City of Orange in utilizing our own in-house Mobile Payment Solution called SPACE. Our ACE development team created our SPACE Scan and Text to Pay solution to provide our clients with a virtually no cost program to capture mobile payments. We can revise our approach to another vendor if the City has another MPS in mind or would prefer we look for a different vendor, but our SPACE technology has seen great success in the market and we are beginning to implement it for municipal operations. We were recently awarded a contract in Midland, Texas to implement SPACE across the city’s paid parking zones as the exclusive MPS for the City of Midland, and to provide accompanying enforcement. While we believe in SPACE for this project, we do work with all of the major MPS providers across our portfolio, including Pay by Phone, Park Mobile, Passport, Arrive, and Park Whiz to name a few.
ACE’s Scan/Text-To-Pay Technology
SPACE enables us to capture all Pay-By-Cell revenue on our surface lots and on-street stalls, be it through text to pay or scan to pay via a static QR code. Our cloud-based system is fully capable of meeting all requirements per this RFP for revenue capture and integrating with potential proposed enforcement systems. We charge the City of Orange a nominal licensing fee to use our service and pass back a very small convenience fee to each customer. Our system can also facilitate validated permits for all permitted parkers.
We anticipate that the majority of transit parking customers will utilize convenient on-site signage to quickly process payments through our ScanTo-Register and Text-To-Register options. Prominent signage will promote our simple 3-Step scan and text payment options – We have included detailed steps on the following page. The City’s residents and visitors will access the customized City of Orange payment portal by scanning a QR code or text messaging. The process brings visitors to our secure online portal where payments are made in a few simple steps to obtain a paperfree, digital permit based on the vehicle license plate. This convenient procedure involves no new equipment, maintenance, or hassles.
Helpful Features
Fast, Reliable Payment System
Safe and Secure Processing
Tenant Validations
Text Reminder Notifications
Option to Extend Duration
Flexible Paid Hours and Rates that can be adjusted in real time 1558
RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 37 H. WORK PLAN
4. MOBILE PAYMENT SOLUTION (MPS)
SPACE Scan & Text-To-Pay
Online permits make parking easy and convenient for visitors who simply scan the QR code or text code to quickly access the payment portal. Then, their license plate is assigned to a paper-free, digital permit.
Sample Customized Scan & Text-To-Pay Signage
PARK Visitors park in any available space
SCAN/TEXT Scan QR code/Text code posted throughout the facility PAY Payments are made via credit card or digital wallet Step 1: Scan
QR Code or
Text
Step 2:
Enter
License Plate
Step 3:
Enter
Payment Info
Step 4:
Review &
Pay Confirm
Step-By-Step
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RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 38 H. WORK PLAN
4. MOBILE PAYMENT SOLUTION (MPS)
Sample Scan & Text-To-Pay Signage Locations
Prepaid Parking Reservations
SPACE also powers our Pre-Paid Reservations platform, which allows parkers to find and reserve parking ahead of time. Proactive customers will find a convenient parking reservation link which can be placed directly on your website. Our comprehensive online reservation site and mobile payment platform will allow visitors to easily find, reserve parking, process payments, and manage their account within one convenient portal.
SPACE is a fast and convenient payment platform. Daily parking and multiday parking options are available depending on parking demand and individual/client preferences. All major credit cards are accepted, and transactions are securely processed the same day. Once a customer makes a purchase a barcoded permit is emailed to them.
Easy Account Setup and Vehicle Registration
Quick Parking Selection Process
Detailed Map View Navigation
Third Party Integration Options
The ACE Mobile App
The ACE mobile app makes parking easy and convenient. With just a few clicks, users can check availability (set in advance), reserve parking, and save their preferred facility as a favorite destination.
Available from the Apple App Store and the Google Play
Store, the app is both simple to use and rich in features. The voice-activated search feature allows for hands free use when driving and customers can maintain a library of their vehicles to provide easy access to license plate credentialed facilities..
iOS & Android Compatible
Accepts All Major Credit Cards
Hands-Free Voice-Activated Search
Local Map Navigation
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RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 39 H. WORK PLAN
5. PARKING COMMUNICATIONS PLAN
5. PARKING COMMUNICATIONS PLAN
Sample Web Page
ACE has vast experience in building customized web pages for many of our municipal partners. Most notably, we have designed and implemented the web pages for the Long Beach Convention Center and ParkPHX for the City of Phoenix. Please see the links below to these two web pages, as well as a sample of what we can design for the City of Orange:
City of Phoenix: https://parkphx.com/
Long Beach Convention Center: https://www.lbentertainmentcenter.com/visit/directions-parking/ 1561
RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 40 H. WORK PLAN
5. PARKING COMMUNICATIONS PLAN
In-House Graphics & Content Ideas for the City of Orange ACE has the ability to provide in-house graphic design and content ideas for the City, including bilingual (English and Spanish) signage, web-info/public feedback, and community outreach. See below for sample content ideas.
Website Design
Old Towne Parking Made Easy! SOLUTIONS COMING SOON
Click here for more information
Benefits of Paid Parking and New Controls:
Increased Availability! Low Hourly Cost Hassle Free Payments 1562
RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 41 H. WORK PLAN
5. PARKING COMMUNICATIONS PLAN
Bilingual Posters (in English & Spanish)
Old Towne Parking Made Easy!
SOLUTIONS COMING SOON
BENEFITS OF PAID PARKING
& NEW CONTROLS:
Increased Availability!
Low Hourly Cost
Easy Payment Options
Real-Time Space Availability
Pre-Payment Available
All Payment Types Accepted Estacionamiento fácil en
Old Towne SOLUCIONES PRÓXIMAMENTE
VENTAJAS DEL ESTACIONAMIENTO DE
PAGO Y NUEVOS CONTROLES:
Mayor disponibilidad!
Bajo costo por hora
Opciones de pago fáciles
Disponibilidad de espacio en tiempo real
Prepago disponible
Se aceptan todos los tipos de pago
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RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 42 H. WORK PLAN
5. PARKING COMMUNICATIONS PLAN
Community Outreach
As the enforcement service provider for many municipalities around the United States, ACE has developed a keen understanding for public relations and community outreach. Our focus on adopting an ambassador role towards the public means increasing transparency, providing informative communication, and hearing concerns so we may adapt operations to overcome challenges with the communities we serve. ACE maintains several practices to encourage this open dialogue, including:
Program Information Flyers
Town Hall Community Forums
Community Webinar Meetings
Customized Program Websites
Program FAQs
Posted Office Hours
Program Information Flyers
ACE utilizes custom program information flyers to alert residents and visitors to updates, changes, and exceptions to enforcement. Please see samples we’ve used below from our Encinitas and Roseburg operations that we will customize for the City of Orange.
Additional Community Outreach
In addition to flyer and online outreach to the community, one thing that separates ACE from the competition is our desire to be a part of your community. Our management team often attend City Council and Town Hall meetings, to ensure visibility and transparency is felt by all of your citizens and visitors. 1564
RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 43 H. WORK PLAN
5. PARKING COMMUNICATIONS PLAN
ACE Customer Service Feedback
ACE Parking is dedicated to accomplishing the City’s goals when it comes to ensuring prompt and ongoing communication as well as providing detailed, informative reporting. ACE will maintain a log of all customer services related complaints and inquiries that are brought to the attention of our management personnel, which will include the date and time of the incident, the nature of the complaint, and the date and time of action or the reason for non-action.
Customer Comment Cards
The Customer Comment Card is one way that we measure the success of our Customer Service Program. It is directly tied to our Service Empowerment Pledge. We hand the customer comment cards out to customers to gain feedback on how well we are doing in terms of customer service. Customers can also provide their experience by going to Contact Us on our website aceparking.com. Further, our Customer Comment Cards help us to communicate and build stronger alliances in three areas: Client, Team and Customer Relations. 1565
RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 44 H. WORK PLAN
6. PERMIT MANAGEMENT SYSTEM
6. PERMIT MANAGEMENT SYSTEM
ACE’s SPACE AR Permit Management System
With the SPACE AR Permit platform, parkers will be welcomed with engaging payment portals that incorporate your brand standards for a fully integrated City of Orange’s experience. Our team will work with the City to tailor our proprietary SPACE Permit Portal platforms with the City’s unique branding and messaging.
SPACE AR Permit Portal
ACE will roll out the SPACE Permit Portal to allow all current and future permit holders to enable their Virtual Permit. We will enable permit-holder’s license plates to serve as their “Virtual Permits.” We can empower your residents and permit holders to sign up for permits directly through our SPACE system. We can enable the system to allow for your different rates to paid for permits, whether paid or free through SPACE.
Online Portal
Easy Account Setup and Vehicle Registration
Quick Parking Selection Process
Detailed Map View Navigation
3rd Party Integrations
Secure Data and Payment Protection
Long-Term Use Management
The ACE management team and City representatives will enjoy a multitude of functions including the ability to monitor residential, individual and company monthly parking accounts, space availability or wait list tracking.
The system is designed to simplify the management of your facilities, resulting in a more efficient operation.
This, in turn, allows your system managers more time to focus on providing the best possible customer service and value to your facilities.
Digital Permitting
Digital Permitting will provide the City of Orange with the ability to simplify the permit issuance process for its employees and residents, expedite parking enforcement, and significantly reduce the administrative work needed to manage semester and daily permits. With an integrated solution that manages parking digitally through technology, Digital Permitting will eliminate the need for physical permits (both for semester permits and for daily visitor permits) and manual processes such as enforcement citation writing.
The license plates of customer vehicles are used as a unique identifier and the parking permit credential.
Enforcement technologies will access a database of paid and authorized parkers which is stored in a cloudbased payment platform. These solutions facilitate parking enforcement by automatically capturing vehicle license plate numbers, comparing them against selected databases, then alerting enforcement officers of vehicles deemed to be in violation of the parking regulations. 1566
RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 45 H. WORK PLAN
6. PERMIT MANAGEMENT SYSTEM
Digital Permitting Creates Enforcement Efficiencies
The enforcement of Digital Permitting is made possible through the use of License Plate Recognition (LPR) technology which can easily be connected to existing City enforcement vehicles.
With LPR technology, enforcement vehicles read license plate numbers as they drive through each of the parking lots, checking in real time if vehicles have a daily or semester permit.
The system will notify the City enforcement patrol if a vehicle without a permit is found to be parked overtime or without the proper permit. The patroller is prompted to stop and issue a violation notice to each vehicle in non-compliance with the parking rules and regulations. In addition to issuing violation notices, the patroller will be required to exit the vehicle to complete manual license plate verification in the event that a vehicle’s plates have obstructions that make them unreadable to the LPR system. All data related to the violation notice is transmitted in real-time via a wireless connection. This means that customer service representatives staffing the entity providing dispute resolution will have immediate access to all violation notice details and will be able to immediately assist and resolve any customer inquiries.
Digital Permitting Benefits
Online Permits Purchasing Required Limited Administrative Support Immediate Activation - Permits are Active as Soon as They are Paid No Stickers or Printed Permits Needed – Environmentally Friendly with No Printing Requirements Provides a Touchless Service Experience
Permits Cannot be Stolen, Transferred, Re-Used, Duplicated, or Used Fraudulently Faster Enforcement in City of Orange Parking Lots and Streets with use of LPR Technology Improved Compliance with Parking Policies
Automatic Photo-Image Citation Documentation Results in Reduced Appeals and More Revenue Custom Reporting and Heat Maps Support More Strategic Decision Making SPACE AR Parker Management
All City permit holders will be able to manage their parking and process payments through a customized longterm use management portal that replaces paper applications. Individuals will be able to establish and revise their accounts while optional features would allow local businesses to utilize accounts to manage activity for their entire team of employees. City of Orange representatives will enjoy a multitude of functions including the ability to monitor individual and company monthly parking accounts, space availability, or wait list tracking.
Customer accounts can offer your users the ability to pay invoices and view account history. In addition, they can save their credit card information to make future payments a breeze. The system is designed to simplify the management of your facilities, resulting in more efficient operation. This, in turn, allows your system managers more time to focus on providing the best possible customer service and value to your facilities. 1567
RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 46 H. WORK PLAN
6. PERMIT MANAGEMENT SYSTEM
Having a fulling integrated system allows for reports, including customer rosters, account aging, and many others, to be accessible with the click of a button.
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RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 47 H. WORK PLAN
7. OPTIONAL ENFORCEMENT SERVICES
7. OPTIONAL ENFORCEMENT SERVICES
ACE Parking: An Ambassador Approach to Enforcement
Delivering enforcement services with friendly service-oriented Enforcement Ambassadors has been the hallmark of ACE’s
enforcement services for the past 60 years. Each ACE
enforcement team member is trained to take on a Community Ambassador role with a firm but not too aggressive approach to enforcement and community support. The job of an Enforcement Ambassador can be challenging so we start with an extensive selection process focused on identifying candidates with a pleasant demeanor that have the “thick skin” needed to stay calm when confronted with challenging situations.
Proposed Mobile ALPR Equipment: Vigilant ALPR
ACE will partner with Vigilant Solutions to equip our vehicles for the City of Orange with a state-of-the-art mobile LPR system like the system we currently utilize to simplify time-limit enforcement. Following is a summary of the specifications for the Vigilant Solutions LPR equipment that will be installed in our vehicles for the City.
The Vigilant Solutions platform provides an almost instant return on investment for law enforcement, parking enforcement operations and parking inventory collection and is ready to “Plug n’ Play” on almost any type of vehicle.
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RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 48 H. WORK PLAN
7. OPTIONAL ENFORCEMENT SERVICES
Handheld LPR Equipment: Data Ticket
ACE will partner with Data Ticket to provide Handheld License Plate Recognition (LPR) software to identify and track visitors and long-term permit holder cars for parking enforcement. Their compatible program allows for an easy, low-cost method to implement an advanced parking system. With the City already contracting with Data Ticket for citation processing, it will provide a seamless integration to use their handhelds for citation issuance.
Data Ticket will be the vendor that enables us to issue our supplemental parking fee violation tickets to any vehicles that have not paid or registered properly for a permit.
White-labeled enforcement platform
Complete control over all aspects of citation management Powerful rules engine to design and manage regulations dynamically Easy customizations and integrations with pay by cell systems (Flowbird) and LPR processing systems Enforcement Ambassador Communications Plan
Our Enforcement and Maintenance Ambassador will be equipped with a cell phone for ongoing 2-way communication with the City’s personnel. We can also look into purchasing Radios for our personnel and sync to the City’s radio frequency channel if required.
Enforcement Vehicles
For this project, ACE is proposing to purchase one (1) new 2025 Toyota Corolla Hybrid to fulfill the “optional” Enforcement scope of work.
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RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 49 H. WORK PLAN
7. OPTIONAL ENFORCEMENT SERVICES
Comprehensive Enforcement Training
After completing orientation, each team member receives InMotion! On-The-Job Training at their job location. For a minimum of five days, a certified trainer will walk the new employee through their daily roles and responsibilities. Each Enforcement Ambassador is made familiar with specific City priorities and policies, enforcement zones, nearby destinations (to assist the public), and taught the various policies and procedures of their job. In addition, special safety training, driver training and radio training are conducted for enforcement ambassadors.
Site Specific Certification and Orientation
ACE has a designated customer service specialist assigned for training in each specific region to integrate area and site-specific knowledge during orientation. The certification process prepares each member of the staff on how to safely operate all equipment that they will encounter at your location. ACE will also address specific property hazards that the staff will come across. We have found that this type of training properly prepares our staff for their role, as well as reducing the risk of injury or damage to property.
Personal Safety Training
Employees undergo a personal safety training which teaches employees the following safety habits:
Never jump in front of a moving vehicle to stop it.
Do not stand behind stopped vehicles.
Be aware of one’s surroundings at all times.
Make yourself visible to other drivers.
Never stand in the way of traffic.
Always wear a reflective vest
Enforcement Ambassadors Must Demonstrate Job-Specific Knowledge Before Enforcement Officers are allowed to work on their own, they must demonstrate to their instructor that they are comfortable and confident with the following tasks:
Executing established methods, practices, and procedures associated with parking control and enforcement.
Public contact protocol, ethnic and disability sensitivity training (in compliance with the American with Disabilities Act of 1990).
Procedures and precautions related to safe operation of vehicles and familiarity with California driving laws, California Vehicle Code, Municipal Codes and ordinances related to parking enforcement.
Knowledge of assigned patrol areas.
Use of two-way radios and proper radio etiquette as well as proper cell phone usage.
Observe and report any suspicious looking vehicles or activity.
Ensure civil rights laws and procedures including giving testimony in courtroom and hearing procedures, job procedures and emergency protocols, job safety as required by OSHA/WISHA and general public safety.
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RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 50 H. WORK PLAN
7. OPTIONAL ENFORCEMENT SERVICES
Report damaged or inoperative traffic control equipment and hazards such as broken sidewalks and pavement, etc.
Maintain records and prepare legible reports including logging Daily Activity Reports.
Place identifying marks on parked vehicles and subsequently check for these marks as a means of identifying vehicles that are parked beyond the legal time limit.
Identifies illegally parked motor vehicles and attaches a warning notice, issues a citation or impounds the vehicle.
Report any irregular or hazardous circumstances to the police station by radio.
Explain parking regulations and provide information to the public; makes and keeps records and reports of actions taken in the line of duty.
Build and maintain positive working relationships with coworkers, other City employees and the public using principles of good customer service.
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RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 51 H. WORK PLAN
8. PERFORMANCE STANDARDS & REPORTING
8. PERFORMANCE STANDARDS & REPORTING
CUSTOMIZED OPERATION DASHBOARD
Technology is essential for creating a positive customer experience and ensuring accurate revenue collection. Leveraging our 75 years of parking asset expertise, the ACE team will provide cost-effective technology solutions to maximize revenue for the City of Orange parking operations while enhancing the customer experience.
Performance Enhancing Technology
As technology evolves and customer needs change, we adapt. Our technology has been built over the years to embrace the disruptor economies that impact our business. Today, we utilize a variety of sophisticated systems to deliver an effortless customer experience – instant frictionless and touchless service. Our custom designed systems further tighten up revenue controls, streamline monthly parking, produce detailed reporting and give clients their own portal to view data, in real time. We use data analytics to enhance overall operations, determine accurate projections, identify areas of concern, cultivate revenue opportunities and other operational objectives.
ACE DEEP BLUE Business Intelligence
ACE’s goes beyond emerging access
technology platforms to deliver a customizable parking and transportation technology suite designed to optimize
performance through seamless customer engagement,
operational, and financial tools. It’s a scalable, intuitive and integrated platform to make optimum data-driven decisions and allows us to deliver on our maxim “Driven by Innovation.
Powered by People.”
Monitors Training Performance
In-Depth Analytics in Real Time
Revenue Visibility & Tracking
Dynamic AI Pricing & Budget Management
Tracks Team Member Performance
Revenue Maximization Tools
Labor Efficiency Resources
Aggregate Customer Feedback Analyses
BUSINESS INTELLIGENCE INTEGRATION:
Our platform incorporates our business intelligence tools to your specific location for advanced insights and better-informed business decisions, resulting in higher customer engagement and clearer revenue optimization.
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RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 52 H. WORK PLAN
8. PERFORMANCE STANDARDS & REPORTING
Proprietary ACE Operational Systems
ACE’s secure client portal provides clients with access to all-encompassing dashboards where you can monitor parking revenue, track vehicle occupancy, and review fully customizable, monthly financial reports.
ACE’s online reservation system, SPACE, is a game-changer. Customers can pay now, make advanced reservation purchases and redeem permits on their mobile devices. SPACE also comes with handheld devices that act as a mobile point-of-sale system, scanning tickets out in the field.
is our proprietary business intelligence tool that helps our team act in real time and ensure we operate at peak performance. Hospitality metrics, such as minutes per car parked, revenue capture, and revenue discount rate, allow us to exceed our competitors in profitability.
The ACE App – With just a few clicks users can find the parking lots closest to them, check the lot availability, view pricing and book their stall. o o oo o o
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RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 53 H. WORK PLAN
8. PERFORMANCE STANDARDS & REPORTING
Customized Parking Operation Dashboard
Your Parking Operation Dashboard transforms
management’s ability to monitor operational
performance and make adjustments to your
parking services based on real-time relevant
information.
The dashboard is supported by our proprietary
Technology Suite (developed in
Microsoft BI) which utilizes live and recurring
integrations with your unique parking systems
and our financial system to optimize financial
performance, operation efficiency and
customer engagement.
Primary Dashboard Features
Your Parking Operation Dashboard is designed to be an intuitive tool to enable the City of Orange and ACE managers to quickly access key parking performance details. Data is populated through live application programming interfaces (APIs) and recurring data feeds with all operation equipment, support systems and our accounting system. Details for each reporting category can be sorted and displayed for one location, groups of locations, regional locations or for your entire portfolio and quick reference tabs at the top of each field make it easy to navigate through multiple categories.
Quick Reference Tabs
The main page of your dashboard has quick
reference tabs for the City and ACE team
members to quickly access data for Accounts
Receivable, Financial and EV Charging topics.
Portfolio & Property View Options
Your dashboard is designed to provide each
user with the option to view data and trends
sorted by your full portfolio, regional portfolios,
groups of properties or individual properties.
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RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 54 H. WORK PLAN
8. PERFORMANCE STANDARDS & REPORTING
Financial Performance Features
Your Parking Operation Dashboard provides the City and ACE managers with easy access to key parking performance metrics to quickly identify opportunities to grow revenue, implement operational efficiencies, and improve the customer experience. Each report includes options to view individual property details, compare multiple facilities/regions, and review quarter-over-quarter, year-over-year results.
OCCUPANCY REPORTING
Comprehensive occupancy data is at your fingertips
and Includes options to view individual property details or compare multiple facilities. Statistics can be filtered by day, week, month or year and can display details in
a variety of graphic options.
Drill Down Features
Portfolio, Regional & Property Data
Portfolio, Regional & Property Trends
Average Occupancy
Peak Occupancy
Average by Day of Week
Average by Time of Day
Occupancy Heat Mapping
Lot & Zone Occupancy
Sample Occupancy Report
Benefits of Occupancy Data & Trend Reporting
Leverage Available Space to Grow Revenue
Refine Marketing Strategies & Marketing Targets
Quickly Conduct Property Comparisons
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RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 55 H. WORK PLAN
8. PERFORMANCE STANDARDS & REPORTING
TENANT ACCOUNTS RECEIVABLE REPORTING
Access to live tenant accounts receivable data ensures
that our clients and ACE managers can take prompt
action to address delinquencies. Your dashboard
includes options for your management team to require
individual balance collection comments from ACE team
members based on individual property needs (e.g.
comments may be required for items over 30, 60 or 90
days).
Drill Down Features
Portfolio, Regional & Property Data
Portfolio, Regional & Property Trends
Multi-Site & Individual Site Views
Top 5 Outstanding Tenant Balances
1-30 Days Late
31-60 Days Late
61-90 Days Late
Over 90 Days Late
Sample Tenant Accounts Receivable Report
Benefits of Tenant Accounts Receivable Reporting
Timely Collections Increase Property Cash Flow
Early Information Leads to Proactive Engagement
Reduced Risk of Nonpayment Due to Bankruptcy
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RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 56 H. WORK PLAN
8. PERFORMANCE STANDARDS & REPORTING
REVENUE REPORTING
The revenue reporting features of your dashboard
enable our clients and ACE managers to quickly
identify and respond to changes in revenue trends at
specific properties and across all regions. A wide
variety of monthly parking data enables management to
view details including the volume of monthly parkers
per property and quickly identify summary of number of
parkers by tenant. Transient data can be used to
identify opportunities to increase revenue, including
options for rate adjustment forecasting.
Drill Down Features
Revenue by Day, Week and Month
Transaction Volume Statistics
Activity by Time of Day
Transient & Monthly Daily Activity
Month-Over-Month Comparison
Pre-Sales vs Drive Up Revenue
Average Rate & Rate Distribution
Monthly Parking Utilization
Sample Revenue Report
Benefits of Revenue Reporting
Quickly Identify Opportunities to Increase Revenue
Identify & Adjust Strategies at Under-Performing Properties Low Tenant Parking Utilization = Oversell Opportunity
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RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 57 H. WORK PLAN
8. PERFORMANCE STANDARDS & REPORTING
MONTHLY P&L REPORTING
The monthly profit and loss reporting in your dashboard enables our clients and ACE managers to ensure
revenue flow through is maximized across your
portfolio. The details in your reports are designed to
match your accounting line-item and budget categories.
Individual property, regional and portfolio reports can be configured to require comments on all significant
variances.
Drill Down Features
Revenue Per Stall Comparisons
Costs Per Stall Comparisons
Labor Per Stall Comparisons
Profit Per Stall Comparisons
Line-Item Variance Comments
Group Revenue & Expense Summary
Individual Line-Item Detail
Individual Line-Item Backup
Sample Dashboard P&L Report
Benefits of Monthly P&L Reporting
Quickly Identify Portfolio Trends
Easily Facility Regional and Property Comparisons
Consistent with Kilroy Accounting Line-Item Categories
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RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 58 H. WORK PLAN
8. PERFORMANCE STANDARDS & REPORTING
Sample Monthly Report
In addition to the comprehensive P&L reporting via your City of Orange Customized Parking Operation Dashboard, ACE can also provide you with individual property Monthly Reports which include copies of all backup documentation. See below for a sample property Monthly Report. 1580
RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 59 H. WORK PLAN
8. PERFORMANCE STANDARDS & REPORTING
Customized Client Dashboard Reporting
ACE has developed a live operational dashboard for our client’s where we oversee multi-location portfolios that we operate. The Dashboard will transform management’s ability to monitor operational performance and make adjustments to the parking and transportation services based upon real-time relevant information. Utilizing Google SmartSheets, the ACE Information Technology Team has designed a custom dashboard which will pull data through live application programming interfaces (APIs) with camera systems, location specific PARCS equipment, any future valet systems, and ACE accounting systems with the additional ability to pull Excel data for any offline system or operational reporting. By collaborating with the client’s management team to identify key performance indicators and helpful data details, ACE will coordinate the consolidation of data from multiple sources throughout the client’s portfolio to make all relevant information readily available with easy-to-read charts and graphs.
CLIENT’S DASHBOARD EXAMPLE
We have attached examples of our dashboard reporting from this portfolio dashboard we created for our client’s operations. As you can see, this dashboard includes tabs to track System KPIs and Financials. Each of these tabs provide quick access to summary performance statistics as well as the ability to easily click through to see detailed backup for each topic and can be organized to compare sites or view the details for a specific site.
Full System Summary KPIs:
Total Portfolio Revenue
Revenue Activity by Location
Average Portfolio & Location Rates
Activity by Time of Day
Daily Activity Per Location
Individual Location Summary
Lot 1
Lot 2
Lot 3
Plaza Meter 1
Lemon St. 1
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RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 60 H. WORK PLAN
8. PERFORMANCE STANDARDS & REPORTING
Full System Summary KPIs:
Real-Time General Ledger of Financials
Live Variance Reporting to Budget
Updated to Show Daily Performance
Per Location Line-Item Details
Expense Summary:
Monthly Expense Detail
Month over Month Comparison
Demonstrates % Allocation of Expenses
Customizable to Client's Needs
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RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 64 I. FEE
I. FEE
THE COST PROPOSAL
The ACE Cost Proposal has been included as a separate document from this main proposal per the instructions of this RFP.
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RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 65 J. RELATED EXPERIENCE & REFERENCES
J. RELATED EXPERIENCE & REFERENCES
MUNICIPAL REFERENCES
ACE is proud of our continued partnership with the following municipalities. These municipal references can speak to ACE’s track record of parking program and management successes.
The Presidio Trust Parking Program
Address: Presidio Trust, 103 Montgomery Street, San Francisco, CA 94129 Contact: Amy Marshall, Transportation Program Manager
415-561-5393 [email protected]
Description: ACE has been a partner of Presidio Trust since 2007. Our operation with The Presidio Park began with metered parking management and monthly parking for the Non-Residential parking program.
Today ACE manages 3,300 stalls, which encompass 8 non-residential zones and 145 pay-and-display machines. ACE oversees the transient, monthly and daily permit parking along with the Special Event parking buyouts and the Presidio Tunnel Tops Reservation System. ACE began the enforcement of the parking on June 1, 2024, and assists the police by reporting issues with repeat parking offenders identified during parking audits. ACE has implemented a Mobile LPR enforcement and works with Flowbird and Passport for payments of parking in the park.
City of San Diego/Civic Communities Parking Program
Address: 8989 Rio San Diego Dr #100, San Diego, CA 92108 Contact: Jeff Zinner, Sr. Project Manager, Civic Communities 619-533-7122 [email protected]
Description: Since 1998, ACE has managed all of the parking operations for Civic Communities San Diego, including the 6th & K Parkade, Park it on Market, North Park Garage and Cedar Gateway. ACE has implemented innovated programs to ensure public access to these key parking facilities for the residents of San Diego, including automate technologies, reservations-based parking and custom traffic management plans for event operations. ACE continues to assist the City of San Diego and Civic Communities to leverage these parking assets and frequently consults on all matters of parking operations including new parking technologies, potential new project builds and PCI DSS compliance.
City of Chula Vista Enforcement
Address: 276 Fourth Ave, Bldg A, Chula Vista, CA 91910
Contact: Jimmy Vasquez, Revenue Manager
619-585-5688 [email protected]
Description: Since 2010 ACE has managed the City’s parking system of 500 single-space meters and 8 surface lots (240 total spaces on 8 lots) with IPS metered parking equipment and 8 CALE pay stations on the surface lots. Services provided include parking enforcement patrols, issuing citations, performing meter collections & parking law enforcement, providing customer service for parkers who need to resolve parking issues, and managing the general parking area maintenance. 1584
RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 66 J. RELATED EXPERIENCE & REFERENCES
City of Santa Clarita Citywide Enforcement
Address: 23920 Valencia Boulevard, Santa Clarita, CA 91355 Contact: Tracy Sullivan
661-255-4960 [email protected]
Description: Starting in 2010, ACE have provided citywide enforcement services that cover 74 square miles, using 3 enforcement vehicles and 10 employees. In addition to providing time-limit enforcement our team also enforces all applicable codes throughout designated enforcement zones. The ACE team also provides traffic control, abandoned vehicle detail, and the reporting of related activities including unlawful activities, hazards, and parking issues. Our Santa Clarita Enforcement team is trained in customer service and conflict resolution to ensure they are fully prepared in the areas of parking control, public contact protocol, knowledge of their assigned patrol areas, and personal and vehicle safety. During the first year the Enforcement Team issued 24,286 citations and towed 947 vehicles.
Client Testimonial:
“I have known Ms. Vallejo for about 2 ½ years. During that time, my team and I have worked hand in hand with her regarding parking enforcement related matters in the city. She has always been extremely responsive, very professional, and great at her job. She is certainly someone I can count on without hesitation. She completes the tasks we’ve asked her thoroughly and with out question.
She has been an asset to our team, and it is a pleasure to work alongside her.” – Sergeant Guillermo Martinez
Los Angeles Sheriff’s Department
Santa Clarita Valley Sheriff’s Station
City of Encinitas Enforcement
Address: 505 S. Vulcan Avenue, Encinitas, CA 92024
Contact: Bryant Jemison, Code Enforcement Manager
760-633-2688 [email protected]
Description: Operated Since 2022
The local city government needed extra support to monitor this popular beach town. ACE took over operations from local law enforcement, overseeing parking in the business district for a maximum of 2 hours and issues parking fees ranging from $24 to $75. To issue citations, we use Park Loyalty, and for patrol purposes, we use Chevy Volt EV. We also use the Vigilant LPR system to digitally track the location of parked vehicles and determine if they have exceeded the 2-hour limit.
Introduced EV & Hybrid Vehicles
to citywide enforcement operation
ACE ACCOMPLISHMENTS
22,000
Average Annual Number of
Violations Written
$839,622
Average Annual Fine Income
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RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 67 J. RELATED EXPERIENCE & REFERENCES
City of San Gabriel Citywide Enforcement
Address: 425 S Mission Drive, San Gabriel, CA 91776
Contact: Sergeant Dan Gosserand
626-308-2860 [email protected]
Description:
Starting in July 2024, ACE manages the city-wide parking enforcement program for the City of San Gabriel.
We oversee a team of 10 Enforcement Ambassadors who utilize Phoenix Group handhelds for citation issuance. Our program consists of enforcement using 2 Enforcement Vehicles, and includes enforcement of the California Vehicle code, as well as local City of San Gabriel municipal code.
Client Testimonial:
Since taking over management of our city-wide parking enforcement program, ACE has consistently delivered on everything they promised in their proposal. Their dedication to our city and its residents has been demonstrated by their Vice President of Enforcement and Vice President of Operations playing integral roles in transitioning the program from our former vendor, while continuing to keep an open line of communication with myself and our city staff to ensure the operation is performing up to our standards. Their on-site Project Manager, Eric Wrinkle, has been a pleasure to work with, and imparts a wealth of enforcement knowledge and customer service skills to his enforcement team. Having ACE Parking as our Parking Enforcement vendor has been a truly welcome addition to our community.” – Sergeant Dan Gosserand
City of San Gabriel Police Department
City of Torrance Street Sweeping Enforcement
Address: 3031 Torrance Boulevard, Torrance, CA 90503
Contact: Supervisor John Newman, Torrance Police Department 310-328-3456 [email protected]
Description:
Currently in our 1st Year of services for this contract. The initial term for this contract is 1 year, with the potential for two separate 1 year options.
ACE provides street sweeping enforcement services on behalf of the City of Torrance Police Department across 5 Unique Street Sweeping Routes Monday-Thursday. Our team consists of 5 Full-Time Street Sweeping Enforcement personnel who use 5 Enforcement Vehicles that are provided by ACE to issue Citations for failing to obey posted Street Sweeping Signage laws. Our team works very closely with the Torrance Police Department and the City of Torrance’s Street Sweeping contractor to analyze and plan our Enforcement routes to be efficient and effective when we are in the field. 1586
RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 68 J. RELATED EXPERIENCE & REFERENCES
City of Phoenix Citywide Parking Management
Address: 200 W. Washington Street, Phoenix, AZ 85003
Contact: April Truncellito, Deputy Director, Phoenix Convention Center & Venues Office (602) 495-7125 Cell (602) 402-2093 [email protected] Description: Since 1998, ACE has managed all of the parking operations for the City of Phoenix. The largest project we manage is the Phoenix Convention Center, which includes five multi-level garages and one surface lot. The total square footage for the convention center exceeds 2,000,000 square feet. Parkers include local business tenants, Phoenix Convention Center attendees, Chase Field attendees and tourists. ACE also manages the Public Works Garage, Adam’s Street Garage and multiple surface lots throughout downtown Phoenix. The operation includes transient and monthly parking and securing police lots. ACE helped elevate customer service levels by automating the Adams Street garage to utilize proximity cards from the prior barcode reader system. Within just a few months of the upgrade, multiple parkers wrote to ACE thanking them for the more reliable system.
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RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 69 K. RESOURCES TO BE PROVIDED BY CITY
K. RESOURCES TO BE PROVIDED BY THE CITY
RESOURCES & CITY ASSISTANCE
At this time the major resources we anticipate needing from the City is potential assistance from Maintenance, Traffic Division and the Orange PD when we are installing our signage and the Flowbird Pay Stations. 1588
RFP NO. 24-25.25 FOR CITY OF ORANGE PARKING MANAGEMENT SERVICES 70 L. APPENDICES
L. APPENDICES
APPENDIX A
Appendices shall include Cost Proposal Workbook (Appendix A) – As a separate file, and please find our “Attachment A”: Certificate of Non-Collusion, as well as Addendum 1 and Addendum 2 on the following pages. 1589
1590
Acknowledgment Form
I _____________________, authorized representative for company ______________, hereby acknowledge the receipt of RFP 24-25.25 – Parking Management Services - Addendum No. 1 documents from your agency, City of Orange, dated May 28, 2025. ________________________________________
Company Name
________________________________________ _______________ Signature of Authorized Company Representative Date
______________________
Phone number
______________________
Email address
We appreciate your cooperation and promptness regarding the documentation procedure.
Mark Raymond
ACE Parking
ACE Parking
914-573-1985
[email protected]
5/28/2025
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Acknowledgment Form
I _____________________, authorized representative for company ______________, hereby acknowledge the receipt of RFP 24-25.25 – Parking Management Services - Addendum No. 2 documents from your agency, City of Orange, dated June 4, 2025. ________________________________________
Company Name
________________________________________ _______________ Signature of Authorized Company Representative Date
______________________
Phone number
______________________
Email address
We appreciate your cooperation and promptness regarding the documentation procedure.
Mark Raymond ACE Parking
ACE Parking
914-573-1985
[email protected]
6/4/2025 ______________________
Signature of Authorized Co
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City of Orange Instructions 1 of 1
Proposer Name: ACE Parking
Authorized Signature: ________________________________________________ Printed Name: ____________________Mark Raymond__________________________________ Date: __________6/6/2025_____ The "Optional Services" tab shall be used by the Proposer to describe any optional services or enhanced services and features that are available to the City currently or in the near future. This section is not to be used to itemize any costs or fees for services required in the Scope of Work in the RFP. All Proposer costs and fees required to meet the Scope of Work MUST be provided in the associated categories.
Optional Services tab
General Instructions for this Workbook
The City expects proposers to present a pricing model that provides a good estimate of the monthly operational costs and one-time costs for each component. Further, the City expects that the proposed costs in this pricing worksheet will be fundamentally the same as any contract resulting from this RFP unless the City and the Contractor agree to changes to the Scope of Work.
Parking Management Costs tab
Provide a breakdown of pricing for each requested component over a five-year period This workbook shall be included with the proposal documents. Workbook must be completed and submited as an EXCEL file. Please submit this document with this name:
RFP #nnnnn - Cost Proposal - Proposed Prime Contractor Name Proposers shall complete only cells with yellow highlight for each component for which they are bidding. For example, cell B1 in this sheet has yellow highlight, where the Proposer shall enter its name.
Any cells for prices with yellow highlight that are blank will be assumed to mean the price is $0 unless an explanation is provided.
Proposers shall include sales tax at 9.5% or shall indicate if an item is taxable, where requested.
All prices shall be in U.S. dollars.
The Proposer is responsible for all content in this workbook. However, that company may delegate completion of specific components to proposed subcontractors.
SD0212 - ACE Parking - RFP 24-25.25+Cost+Proposal 1593
City of Orange Parking Management Costs
ONE-TIME
PURCHASE
COST
ESTIMATED
MONTHLY COST
ESTIMATED
YEAR 1 TOTAL
ESTIMATED
YEAR 2 TOTAL
ESTIMATED
YEAR 3 TOTAL
ESTIMATED
YEAR 4 TOTAL
ESTIMATED
YEAR 5 TOTAL
1 Management Fee N/A $ 1,750 $ 21,000 $ 22,800 $ 24,600 $ 26,400 $ 28,200 2 Labor Costs: (use the lines below to identify labor by role) Parking Manager (Includes Fully Burdened Amounts- Payroll Processing, Payroll Tax and Workers Comp) N/A 1979.94 23759.24 24947.2041 26194.5643 27504.2925 28879.5071 Full Time Parking Ambassador (Includes Fully Burdened Amounts- H&W, Payroll Processing, Payroll Tax and Workers Comp) N/A 5522.00 66264.02 69577.2168 73056.0776 76708.8815 80544.3256 Part Time Parking Ambassador (Includes Fully Burdened Amounts- Payroll Processing, Payroll Tax and Workers Comp) N/A 1813.60 21763.21 22851.3667 23993.9351 25193.6318 26453.3134 N/A
N/A
3 Parking Management Costs**
Pay-Station Machines:
(One-Time Purchase Cost Includes 20 Main Pay Stations and 1 "Spare" Pay Station With Custom Wrappings and Spare Parts and 9.5% Sales Tax. "Annual Costs" Assumes Ongoing Annual Software Fees and Part Smart Exchange Per Year) $ 206,858 $ 1,760 $ 21,120 $ 21,120 $ 21,120 $ 21,120 $ 21,120 Pay-Station Machine Installation (Includes Installation, Carriage and Programming for 20 Pay Stations) $ 8,700 Bilingual Signage (One-Time Assumes Start-Up Signage for Scan and Text to Pay and improved on-street wayfinding signage.
Assumes Signage Updates in Year 3 and Year 5) $ 17,500 $ 3,500 $ 3,500 Customer Service Fees (Assumes 24/7 Support) $ 250 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000 Mobile Payment (Licensing Fee for SPACE Charged to City of Orange) $ 200 $ 2,400 $ 2,600 $ 2,800 $ 3,000 $ 3,200 Mobile Payment Convenience Fees ($0.25 Per Transaction Convenience Fees, Based on Parking Revenue Estimates Provided in the Dixon Study.
Fees Paid by Customer, NOT the City of Orange. Assumes 25% of Paid Transactions are through SPACE) $ 1,927 $ 23,120 $ 23,120 $ 23,120 $ 23,120 $ 23,120
Permit Setup (Annual Licensing Fee for Using our SPACE AR System as Permit Management Portal) $ 750 $ 9,000 $ 9,450 $ 9,900 $ 10,350 $ 10,800 Permit Processing Fees (N/A) $ - $ - $ - $ - $ - $ - $ - Merchant of Record Fees (Bank Fees for ACE to Bank Revenue, No Fee if Routes to City of Orange Bank) $ 50 $ 600 $ 650 $ 700 $ 750 $ 800 Credit Card Fees
(Revenue Based on the Annual Parking Revenues Provided in the Dixon Parking Study. Assumes 90% of Customers Pay by Credit Card.
CC Fees based on Dixon Parking Study Assumption of Rate of 4% of Parking Sales) $ 4,162 $ 49,940 $ 49,940 $ 49,940 $ 49,940 $ 49,940
Liability Insurance (Base Liability Insurance Based on Stall Count-$1.10 Per Stall) $ 814 $ 9,768 $ 10,256 $ 10,769 $ 11,308 $ 11,873 Totals $ 233,058 $ 20,978 $ 251,735 $ 260,312 $ 272,694 $ 278,395 $ 291,430 Proposer Name: ACE Parking
All Facilities
SD0212 - ACE Parking - RFP 24-25.25+Cost+Proposal 1594
City of Orange Labor Costs- By Staff Member
POSITION/JOB TITLE
FULLY
BURDENED
HOURLY UNIT
RATE
ESTIMATED #
OF HOURS
MONTHLY (PER
STAFF
MEMBER)
ESTIMATED
MONTHLY
COST
ESTIMATED
YEAR 1 TOTAL
ESTIMATED 5
YEAR TOTAL
COMMENTS
Per Staff Member 0 0 0
Parking Manager 45.69 43.33 1979.94 23759.24 118796.21
"Fully Burdened" Hourly Rate Includes: Base Pay Rate,
Vacation Accrual, Payroll Tax, Workers Comp, Payroll
Processing Cost and Health and Welfare Benefits for FTE.
Assumes 10 hours per week allocated to City of Orange.
Parking Ambassador (provide customer
support) 31.86 173.33 5522.00 66264.02 331320.08
"Fully Burdened" Hourly Rate Includes: Base Pay Rate,
Vacation Accrual, Payroll Tax, Workers Comp, Payroll
Processing Cost and Health and Welfare Benefits for FTE.
Assumes 8 hours per day Monday-Friday.
Parking Ambassador (provide customer
support)) 26.16 69.33 1813.60 21763.21 108816.03
"Fully Burdened" Hourly Rate Includes: Base Pay Rate,
Vacation Accrual, Payroll Tax, Workers Comp, and Payroll Processing Cost. Estimated Hours Assumes 8 Hours on
Saturday and 8 hours on Sunday.
Labor Costs
Proposer Name: ACE Parking
SD0212 - ACE Parking - Cost 3 1595
City of Orange Optional Services 1 of 2
ACE Parking
QUANTITY/UNIT
OF MEASURE (ex.
monthly, annual,
per user, per
transaction… etc.)
UNIT PRICE
CURRENTLY
AVAILABLE OR DATE
OF AVAILABILITY
Annual $ 88,027.22 N/A
1/Annual
Financing $ 8,675.00 Lead Time 3-4 Weeks
2.00 $ 400.00 Lead Time 4-5 Weeks
2/Upfront $ 13,000.00 Lead Time 3-4 Weeks
2/Upfront $ 900.00 Lead Time 2-3 Weeks
1/Annual
Financing $ 15,800.00 Lead Time 6-8 Weeks
Monthly $ 250.00 ASAP
Monthly $ 150.00 N/A
Monthly $ 150.00 N/A
Monthly $ 1,235.00 ASAP
Annual $ 1,800.00 Lead Time 3-5 Weeks
Monthly $ 2,000.00 N/A
Enforcement Handheld (Data Ticket)
Proposed Prime Contractor Name:
OPTIONAL SERVICES
Please use the below section to highlight any optional, enhanced, or value-add services available to the City for Parking Management Support and Optional Services. All pricing required to meet the RFP requirements must be identified in the appropriate tabs/sections throughout this pricing workbook.
OTHER PARKING MANAGEMENT SUPPORT AND OPTIONAL SERVICES
DESCRIPTION OF OPTIONAL OR ENHANCED SERVICE
Enforcement Labor (If Designated Employee is Desired. Can Also be the "Parking Ambassador" position. Assumes Enforcement provided 9am-6pm 7 Days Per Week.) Includes a FTE Monday-Friday Enforcement Employee and a Part Time Weekend Employee.
Enforcement Vehicle (With Lightbar and Graphics- Financed for 5 Years. Amount shown is the Annual Total) Enforcement Printer
Enforcement Uniform
Vigilant ALPR System (Financed for 5 Years. Amount Shown is Annual Total, Includes Software Integrations) Enforcement Supplies
Car Washes
Fuel
Vehicle Insurance
Ticket Stock (Estimate for 10,000 Tickets)
Enforcement Management Fee (Monthly Fee)
SD0212 - ACE Parking - Cost 3 1596
City of Orange Optional Services 2 of 2
Proposed Prime Contractor Name: ACE Parking
SD0212 - ACE Parking - Cost 3 1597
Period Base Contingency Total
Year 1 (July 1, 2025 through June 30, 2026) $ 651,116 $ 162,779 $ 813,895 Year 2 (July 1, 2026 through June 30, 2027) $ 398,034 $ 99,509 $ 497,543 Year 3 (July 1, 2027 through June 30, 2028) $ 410,416 $ 102,604 $ 513,020 Total Three-Year Compensation Up To $ 1,824,457
Period Base Contingency Total
Year 4 (July 1, 2028 through June 30, 2029) $ 416,117 $ 104,029 $ 520,146 Year 5 (July 1, 2029 through June 30, 2030) $ 429,152 $ 107,288 $ 536,440 Total Two-Year Extension Compensation Up To $ 1,056,587 Exhibit B
Compensation for ACE Parking III, LLC for Paid Parking Implementation, Enforcement, and Management Services RFP 24-25.25
Initial Three-Year Agreement Period
Optional Two-Year Extension
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