Cities Index.
Agenda packet

Pico Rivera City Council
May 27, 2025

Document
Agenda packet
Meeting
May 27, 2025
Body
Pico Rivera City Council
Pages
30
Original file
43.5 MB
Text extracted from the city's file for reading and search. Open the original on picoriveraspeaks.org. That file is the official record.

*Commissioners receive a $30.00 stipend per each meeting held and attended. .

Tuesday, May 27, 2025
Regular Meeting 6:00 p.m.

Council Chamber
6615 Passons Boulevard
Next Resolution No. 7409
Next Ordinance No. 1197
Next Agreement No. 25-2455
Successor Agency to PRRA
Next Resolution No. SA-25-32
Next Ordinance No. SA-01
Next Agreement No. S25-006
Housing Assistance Agency
Next Resolution No. HA-111
Next Ordinance No. HA-16
Water Authority
Next Resolution No. WA-25-37
Next Ordinance No. WA-25-01
Next Agreement No. WA-25-79
Public Financing Authority
Next Resolution No. PFA-25-13
ROLL CALL:

Mayor/Chairman/President:

John R. Garcia
Mayor Pro Tempore/Vice Chairman/Vice President:

Gustavo V. Camacho
Councilmembers/Directors/Commissioners:

Andrew C. Lara
Erik Lutz
Dr. Monica Sanchez
INVOCATION:

PLEDGE OF ALLEGIANCE:

COMMISSIONERS SCHEDULED TO BE PRESENT:

Rocio Parra, Parks and Recreation Commission
Irma Acosta Tirado, Sister City Commission
SPECIAL PRESENTATION:
• Certificate of Recognition – 60th Annual Older Americans Recognition Day • Certificate of Recognition – Sister City Partnership with Chapala, Jalisco • Proclamation – Nancy Sanchez Guzman
• Presentation – Vector Control Services

PLEASE TURN OFF OR SILENCE CELL PHONES WHILE MEETING IS IN SESSION

AND PLEASE REFRAIN FROM TEXTING DURING THE MEETING
**Any invocation that may be offered before the official start of the Council meeting shall be the voluntary offering of a private citizen, to and for the benefit of the Council. The views or beliefs expressed by the invocation speaker have not been previously reviewed or approved by the Council, and the Council does not endorse the religious beliefs or views of this, or any other invocation speaker.
**************************************************************************************************** In compliance with the Americans with Disabilities Act of 1990, the City of Pico Rivera is committed to providing reasonable accommodations for a person with a disability. Please call the City Clerk’s office at (562) 801-4389, if special accommodations are necessary and/or if information is needed in an alternative format. Special requests must be made in a reasonable amount of time in order that accommodations can be arranged (within 24 to 48 hours’ notice).

Meeting jointly and regularly with the Pico Rivera Successor Agency to the Pico Rivera Redevelopment Agency (as needed); Pico Rivera *Housing Assistance Agency (as needed); Pico Rivera Water Authority (as needed); and Public Financing Authority (as needed) 5-27-2025 Agenda City Council

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PUBLIC HEARING:

City Council:

1. Public Hearing – General Plan Amendment No. 64 Amending the General Plan Land Use Designation of 30 Parcels and Zone Reclassification No. 329 Amending the Zoning Map Designation of 32 Parcels. (1300) a) Open public hearing
b) Memo from City Manager
c) Written Communications
d) Oral Communications
e) Close public hearing
f) Recommendation:

1. Introduce and waive the first reading of an ordinance approving Zone Reclassification No. 329 amending the zoning designation of 32 parcels as described in Attachment “A”;

2. Approve a resolution approving General Plan Amendment No. 64 amending the General Plan designation of 30 parcels as described in Attachment “A”;

3. Approve a resolution adopting Zone Reclassification No. 329 amending the zoning designation of 32 parcels as described in Attachment “A”; and

4. Find the proposed General Plan Amendment No. 64 not subject to the California Environmental Quality Act (CEQA) and the ordinance exempt from CEQA Guidelines Section 15060(c)(2) and 15061(b)(3).

Ordinance No. _____ AN ORDINANCE OF THE CITY COUNCIL OF THE

CITY OF PICO RIVERA, CALIFORNIA, APPROVING A ZONE
RECLASSIFICATION AMENDING THE ZONING DESIGNATION OF 32
PARCELS AS DESCRIBED IN ATTACHMENT “A” AND DESIGNATED
HEREIN AS ZONE RECLASSIFICATION NO. 329 (FIRST READING AND

INTRODUCTION)
Resolution No. ____ A RESOLUTION OF THE CITY COUNCIL OF THE

CITY OF PICO RIVERA, CALIFORNIA, ADOPTING GENERAL PLAN
AMENDMENT NO. 64 AMENDING THE GENERAL PLAN DESIGNATION
OF 30 PARCELS AS DESCRIBED IN ATTACHMENT “A” LIST OF

PARCELS
Resolution No. ____ A RESOLUTION OF THE CITY COUNCIL OF THE

CITY OF PICO RIVERA, CALIFORNIA, APPROVING ZONE
RECLASSIFICATION NO. 329 TO AMEND THE ZONING DESIGNATION OF 32 PARCELS AS DESCRIBED IN ATTACHMENT “A” LIST OF

PARCELS

2. Public Hearing – Development Agreement for the Construction of a Digital Billboard Located at 3900 Baybar Road (APN 8125-013-020). (500) a) Open public hearing
b) Memo from City Manager
c) Written Communications
d) Oral Communications
5-27-2025 Agenda City Council

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e) Close public hearing
f) Recommendation:

1. Introduce and waive first reading of an ordinance approving a Development Agreement for the construction of a digital billboard on the subject property in a form approved by the City Attorney; and

2. Approve a resolution adopting a Mitigated Negative Declaration and Mitigation Monitoring Reporting Program for a digital billboard.

Ordinance No. ____ AN ORDINANCE OF THE CITY COUNCIL OF THE

CITY OF PICO RIVERA, CALIFORNIA, APPROVING DEVELOPMENT
AGREEMENT NO. BETWEEN THE CITY OF PICO RIVERA AND

OUTFRONT MEDIA LLC FOR THE CONSTRUCTION OF A DIGITAL
BILLBOARD LOCATED AT 3900 BAYBAR ROAD (APN 8125-013-020) (FIRST READING AND INTRODUCTION)
Resolution No. ____ A RESOLUTION OF THE CITY COUNCIL OF THE

CITY OF PICO RIVERA, CALIFORNIA, APPROVING THE INITIAL

STUDY/MITIGATED NEGATIVE DECLARATION AND MITIGATED

MONITORING AND REPORTING PLAN FOR A DEVELOPMENT

AGREEMENT NO FOR THE CONSTRUCTION OF A DIGITAL BILLBOARD LOCATED AT 3900 BAYBAR ROAD (APN 8125-013-020)
Agreement No. _______

3. Public Hearing – First Reading and Introduction of an Ordinance for Crimson California Pipeline Franchise Renewal. (500)
a) Open public hearing
b) Memo from City Manager
c) Written Communications
d) Oral Communications
e) Close public hearing
f) Recommendation:

1. Conduct a public hearing and introduce and waive the first reading of an ordinance granting a renewed franchise to Crimson California Pipeline, L.P.

Ordinance No. _____ AN ORDINANCE OF THE CITY COUNCIL OF THE

CITY OF PICO RIVERA, CALIFORNIA, GRANTING TO CRIMSON
CALIFORNIA PIPELINE, L.P., ITS SUCCESSORS AND ASSIGNS, A

FRANCHISE TO LAY AND USE PIPES AND APPURTENANCES FOR

TRANSMITTING AND DISTRIBUTING OIL, OR PRODUCTS THEREOF,

FOR ANY AND ALL PURPOSES IN, UNDER, ALONG, ACROSS OR UPON

THE PUBLIC STREETS, WAYS, ALLEYS AND PLACES, AS THE SAME

NOW OR MAY HEREAFTER EXIST, WITHIN THE CITY OF PICO RIVERA (FIRST READING AND INTRODUCTION)

4. Public Hearing – Status Update on Job Vacancies in Compliance with Assembly Bill 2561 – Local Public Employees. (200)
a) Open public hearing
b) Memo from City Manager
5-27-2025 Agenda City Council

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c) Written Communications
d) Oral Communications
e) Close public hearing
f) Recommendation:

1. Conduct a public hearing and receive and file the Status Update on Job Vacancies report.

PUBLIC COMMENTS:

IF YOU WOULD LIKE TO COMMENT ON ANY LISTED AGENDA ITEMS OR NONAGENDA ITEMS, PLEASE FILL OUT A GREEN PUBLIC COMMENT REQUEST FORM

AND PROVIDE IT TO THE STAFF MEMBER AT THE BACK TABLE BEFORE THE MEETING STARTS.

When you are called to speak, please come forward and state your name and city of residency for the record. You have three (3) minutes to make your remarks. In accordance with Government Code Section 54954.2, members of the City Council may only: 1) respond briefly to statements made or questions posed by the public; 2) ask a question for clarification; 3) provide a reference to staff or other resources for factual information; 4) request staff to report to the City Council at a subsequent meeting concerning any matter raised by the public; and 5) direct staff to place a matter of business on a future agenda.

City Council members cannot comment on items that are not listed on a posted agenda.

CONSENT CALENDAR ITEMS:

All items listed on the Consent Calendar may be acted on by a single motion without separate discussion. Any motion relating to a Resolution or Ordinance shall also waive the reading of the titles in full and include its adoption as appropriate. If discussion or separate vote on any item is desired by a Councilmember or staff, that item may be pulled from the Consent Calendar for separate consideration.

CONSENT CALENDAR:

City Council:

5. Minutes:
• City Council regular meeting May 13, 2025
Recommendation: Approve

6. 16th Warrant Register of the 2024-2025 Fiscal Year. (700) Check Numbers: 297554-297683
Special Check Numbers: 15564
Recommendation: Approve

7. Second Reading and Adoption of Ordinances Adopting the New City Brand and Logo and Protecting Use of the City Seal. (900)
Recommendation:

1. Adopt Ordinance No. 1195 amending Chapter 1.10 City Logo, adopting the new City Brand and Logo; and
5-27-2025 Agenda City Council

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2. Adopt Ordinance No. 1196 identifying and prohibiting unauthorized use of the City Seal.

Ordinance No. 1195 AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF PICO RIVERA, CALIFORNIA, AMENDING CHAPTER 1.10, CITY LOGO, TO TITLE 1 (GENERAL PROVISIONS) OF THE PICO RIVERA

MUNICIPAL CODE (SECOND READING AND ADOPTION)
Ordinance No. 1196 AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF PICO RIVERA, CALIFORNIA, AMENDING CHAPTER 1.08, CITY SEAL, TO TITLE 1 (GENERAL PROVISIONS) OF THE PICO RIVERA

MUNICIPAL CODE (SECOND READING AND ADOPTION)

8. Resolution Authorizing a Commercial Solid Waste Rate Adjustment with Nasa Services, Inc. (500)
Recommendation:

1. Approve a resolution approving an extraordinary adjustment to the commercial solid waste collection and disposal rates as authorized under Section 6.5 of Franchise Agreement No. 12-1290-3 with NASA Services, Inc. (NASA), effective July 1, 2025.

Resolution No. ____ A RESOLUTION OF THE CITY COUNCIL OF THE

CITY OF PICO RIVERA, CALIFORNIA, APPROVING A SOLID WASTE

HAULING RATE ADJUSTMENT FOR COMMERCIAL ACCOUNTS
EFFECTIVE JULY 1, 2025

9. Resolution Approving Projects for Road Repair and Accountability Act of 2017. (700)
Recommendation:

1. Approve a resolution approving project(s) for fiscal year (FY) 2025-26 funded by Senate Bill 1 (SB1): The Road Repair and Accountability Act of 2017.

Resolution No. ____ A RESOLUTION OF THE CITY COUNCIL OF THE

CITY OF PICO RIVERA, CALIFORNIA, ADOPTING LIST OF PROJECTS FOR FISCAL YEAR 2025-26 FUNDED BY SENATE BILL 1 - ROAD
REPAIR AND ACCOUNTABILITY ACT OF 2017 FUNDS

10. Final Parcel Map No. 84273 for the Subdivision of One (1) Parcel into Two (2) Parcels at 9036 Beverly Boulevard. (500)
Recommendation:

1. Approve a resolution for approval of Final Parcel Map No. 84273 for the subdivision of one (1) parcel into two (2) parcels at 9036 Beverly Boulevard;

2. Approve Final Parcel Map No. 84273 as it conforms to the requirements in the Subdivision Map Act and previously approved Tentative Parcel Map No. 84273;

3. Accept the dedication of an easement for sanitary sewer purposes;

4. Authorize the Public Works Director or his designee to sign the Final Parcel Map No. 84273; and
5-27-2025 Agenda City Council

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5. Authorize the City Clerk to sign and submit the Final Parcel Map No. 84273 for recordation with the Los Angeles County Registrar-Recorder’s Office.

Resolution No. ____ A RESOLUTION OF THE CITY COUNCIL OF THE

CITY OF PICO RIVERA, CALIFORNIA, APPROVING THE FINAL PARCEL MAP NO. 84273 FOR THE SUBDIVISION OF ONE (1) PARCEL IN TO TWO (2) PARCELS AT 9036 BEVELY BOULEVARD

11. Smith Park Aquatic Center Renovation Project (CIP No. 50043) — Amendment No. 1 to Professional Services Agreement No. 24-2397 with DG Civil Engineering, Inc. (500)
Recommendation:

1. Approve Amendment No. 1 to Professional Services Agreement No. 24- 2397 with DG Civil Engineering, Inc. for an additional amount of $92,400, increasing the total contract amount not-to-exceed $128,400 to provide plan check services for the Smith Park Aquatic Center Renovation Project, CIP No. 50043; and

2. Authorize the City Manager or his designee to execute Amendment No. 1 in a form approved by the City Attorney.

Agreement No. 24-2397-1

12. Amendment No. 3 to the Professional Services Agreement No. 22-2138 with Dudek for the Comprehensive Update of Title 18, Zoning, of the Pico Rivera Municipal Code. (500)
Recommendation:

1. Approve Amendment No. 3 to Professional Services Agreement No. 22- 2138 with Dudek to extend the term of the agreement to December 31, 2025; and

2. Authorize the City Manager to execute Amendment No. 3 in a form approved by the City Attorney for a term of one (1) year with a second-year extension option if required.

Agreement No. 22-2138-3

13. Treasurer’s Monthly Investment Transaction Report as of April 30, 2025.

Recommendation: (700)

1. Receive and file the Treasurer’s Monthly Investment Transaction Report as of April 30, 2025.

CONSENT CALENDAR ITEMS PULLED FOR FURTHER DISCUSSION
REGULAR AGENDA: None

CITY MANAGER/STAFF REPORTS
GOOD OF THE ORDER (INTERGOVERNMENTAL AGENCY MEETINGS, AB 1234

REPORTS, NEW BUSINESS, OLD BUSINESS)
5-27-2025 Agenda City Council

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ADJOURNMENT:

AFFIDAVIT OF POSTING
I, Cynthia Ayala, City Clerk, for the City of Pico Rivera, DO HEREBY CERTIFY, under penalty of perjury under the laws of the State of California, that the foregoing notice was posted at the Pico Rivera City Hall bulletin board, Pico Rivera website www.picorivera.org, Pico Rivera Post Office and Parks: Smith, Pico and Rivera which are available for the public to view on this 22nd, day of May 2025.

Dated this 22nd, day of May 2025
Cynthia Ayala, CMC
City Clerk
SB343 NOTICE
In compliance with and pursuant to the provisions of SB343 any public writing distributed by the City Clerk to at least a majority of the City Council Members regarding any item on this regular meeting agenda will be available on the City’s website.

STATEMENT REGARDING DECORUM AT CITY COUNCIL MEETINGS
If you wish to speak at the time set aside for public comments, the City Council has established the following standards and Rules of Decorum as allowed by State law. • Public comment is limited to those portions of the meeting referred to as Public Comments. These portions are intended for members of the public to address the City Council, Successor Agency, Housing Assistance Agency or Water Authority on matters related to agendas or any other items under the subject matter jurisdiction of the City Council or Agencies. Please fill out the desired color-coded card prior to the start of the meeting at 6:00 p.m. Once the meeting has begun, no further cards will be accepted. • A yellow Public Hearing Comment Request card must be completed to speak during a Public Hearing.
• A green Public Comment Request – Card is for those wishing to address the Council/Agency on agenda items or any other items under the subject jurisdiction of the City Council/Agency.
• Citizens may address the Council, Successor Agency or Housing Assistance Agency once for a maximum of three minutes. After each speaker returns to his/her seat, the Mayor shall determine the time and manner of response, but typically if answers are available, they will be given after all speakers have had an opportunity to address the City Council.
• Members of the audience are asked to refrain from clapping or otherwise speaking from their seats. Those not meeting the standards for decorum may be escorted from the meeting.

RULES OF DECORUM CAN BE FOUND IN THE PICO RIVERA MUNICIPAL CODE SECTION

2.08.050 AS ESTABLISHED BY ORDINANCE 783 ADOPTED ON AUGUST 20, 1990 AND AMENDED BY ORDINANCES 822 (SEPTEMBER 21, 1992) AND 1020 (MARCH 21, 2006).

To: Mayor and City Council
From: City Manager
Meeting Date: May 27, 2025
Subject: PUBLIC HEARING – GENERAL PLAN AMENDMENT NO. 64

AMENDING THE GENERAL PLAN LAND USE DESIGNATION OF
29 PARCELS AND ZONE RECLASSIFICATION NO. 329

AMENDING THE ZONING MAP DESIGNATION OF
31 PARCELS (FIRST READING AND INTRODUCTION)
Recommendation:

1. Introduce and waive the first reading of an ordinance approving Zone Reclassification No. 329 amending the zoning designation of 31 parcels as described in Attachment “A”;

2. Approve a resolution approving General Plan Amendment No. 64 amending the General Plan designation of 29 parcels as described in Attachment “A”;

3. Approve a resolution approving Zone Reclassification No. 329 amending the zoning designation of 31 parcels as described in Attachment “A”; and

4. Find the proposed General Plan Amendment No. 64 not subject to the California Environmental Quality Act (CEQA) and the ordinance exempt from CEQA Guidelines Section 15060(c)(2) and 15061(b)(3).

Fiscal Impact:

There is no fiscal impact to the General Fund associated with this ordinance.

Background:

This report presents several actions including a proposed general plan amendment, zone changes and the addition of an overlay zone for several parcels located throughout the City of Pico Rivera (City). The purpose is to address incompatibility between land use designations, accommodate residential growth and promote mixeduse development where appropriate. The changes proposed are to the General Plan Map and Zoning Map and do not involve any development. \ 1 CITY COUNCIL AGENDA REPORT – MEETING OF MAY 27, 2025
PUBLIC HEARING – GENERAL PLAN AMENDMENT NO. 64 AMENDING THE GENERAL PLAN LAND USE DESIGNATION OF 29 PARCELS AND ZONE RECLASSIFICATION NO. 329 AMENDING THE ZONING MAP DESIGNATION OF 31 PARCELS (FIRST READING AND INTRODUCTION)

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A General Plan Map is a visual representation of the City's planned land uses over the long term. It’s one of the most important components of a General Plan because it shows how different areas of the community are designated, for example, residential, commercial, industrial, open space, public facilities, etc. A Zoning Map shows how land in a city is divided into zoning districts, each with specific rules about what types of uses and structures are allowed on the property such as residential, commercial and industrial.

On March 24, 2025, the Planning Commission approved Resolution No. 1324 recommending approval to the City Council of General Plan Amendment No. 64 and Resolution No. 1325 recommending approval of Zone Reclassification No. 329. Please note that upon further analysis, staff removed parcel 6375-001-004 located at 9314 Beverly Road from this request.

Enclosure 1, Attachment “A” identifies 37 parcels that would benefit from either a general plan land use designation amendment, zone change, and/or the addition of an overlay zone to ensure compatibility with surrounding properties and allow for expanded development opportunities.

Enclosure 4 contains five (5) maps that depict the areas where the parcels are located; a description of each area is provided below.

Discussion:

Area 1 – General Plan and Overlay Change
There are 21 parcels located along both sides of Rosemead Boulevard between Terradell Street and Telegraph Road. The proposed general plan amendment would change the land use designation from Commercial to Mixed Use. The proposed addition of an overlay zone would add a Mixed-Use Overlay designation to all subject parcels.

This area is comprised of single-tenant businesses with surface parking, and all are adjoined by a public alley. The proposed general plan land use designation change would allow for expanded development opportunities including residential, commercial and mixed-use. The addition of a Mixed-Use Overlay zone is designed to promote mixed-use development projects that prioritize infill development in older commercial areas.

Area 2 – General Plan and Zone Change
There is one (1) parcel located at 8451 Beverly Road. The proposed general plan amendment would change the land use designation from Commercial to Low Density Residential. The proposed zone change would change the zoning from Neighborhood Commercial to Single Family Residential.

CITY COUNCIL AGENDA REPORT – MEETING OF MAY 27, 2025
PUBLIC HEARING – GENERAL PLAN AMENDMENT NO. 64 AMENDING THE GENERAL PLAN LAND USE DESIGNATION OF 29 PARCELS AND ZONE RECLASSIFICATION NO. 329 AMENDING THE ZONING MAP DESIGNATION OF 31 PARCELS (FIRST READING AND INTRODUCTION)

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The subject parcel is improved with a neighborhood market with surface parking. In 1967, building permits were issued for the construction of a 1,600 square foot market; subsequent permits include the issuance of an Alcohol Beverage Control Type 20 OffSale Beer and Wine license, which authorizes the sale of beer and wine for consumption off the premises where sold. The proposed general plan amendment and zone change would allow for single-family residential development in keeping with the existing low-density residential neighborhood. The Pico Rivera Municipal Code (PRMC) Zoning Ordinance Chapter 18.54 Nonconforming Uses will govern the market as a legal nonconforming use if the proposed zone change is approved.

Area 3 Zone Change
There are eight (8) parcels located on the northeast corner of Durfee Avenue and Union Pacific Railroad. The proposed zone change would change the zoning from Limited Industrial to Multiple Family Residential.

The area is comprised of a trucking warehouse with surface parking and a portion of a small mobile home park. The adjoining uses to the subject area include single-family residential to the north, south, and east, and a combination of multifamily and mobile home residential to the west. The proposed zone change would allow for residential development consistent with the existing low-density residential neighborhood.

Area 4 General Plan and Zone Change
There is one (1) parcel located at 5055 Passons Boulevard. The proposed general plan amendment would change the land use designation from High Density Residential to Park/Open Space. The proposed zone change would change the zoning from Multiple Family Residential (R-M) to Open Space (O-S) zone.

In 2023 the City applied for, and was awarded, a $1 million grant from the Los Angeles County Regional Park and Open Space District for the acquisition of the property located at 5055 Passons Boulevard. The City identified the property as an opportunity site for a public park that utilizes community-driven design concepts that improve equitable access to outdoor recreation opportunities for healthy living.

The site is 20,470 square feet and was the former Montebello Bus Lines and Metro terminal owned by the City of Montebello. The City of Pico Rivera acquired the property in 2024 and is now initiating a General Plan Amendment and Zone Reclassification to allow for the future use of the property as a neighborhood public park.

Area 5 General Plan Change
There are six (6) parcels located on Millux Avenue between Haney Street and Marjorie Street. The proposed general plan amendment would change the land use designation from Public Facilities to Low Density Residential.

CITY COUNCIL AGENDA REPORT – MEETING OF MAY 27, 2025
PUBLIC HEARING – GENERAL PLAN AMENDMENT NO. 64 AMENDING THE GENERAL PLAN LAND USE DESIGNATION OF 29 PARCELS AND ZONE RECLASSIFICATION NO. 329 AMENDING THE ZONING MAP DESIGNATION OF 31 PARCELS (FIRST READING AND INTRODUCTION)

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The area is comprised of single-family homes built in the early 1950s. The adjoining uses to the subject area include single-family residential to the north, east and south and to the west school district property. The existing zoning of the parcels is Single Family Residential and would remain the same. The proposed general plan amendment would correct the land use designation to Low Density Residential to reflect the existing zoning and use of the parcels.

General Plan Consistency
The proposed general plan amendments and zone changes are supported by the following objectives, specific goals and policies of the General Plan:
• Land Use Element, Corridors, Durfee Avenue Corridor.
o Objectives
 Discourage further industrial development within this area and assist in relocating present incompatible industrial uses to other areas of the City.
 Promote the conversion of industrial sites to higher-density residential uses or mixed-use commercial and residential. • Policy 3.7-2 Neighborhood Revitalization. Promote revitalization of neighborhoods in need by maintaining public improvements, encouraging infill development compatible with the scale and character of existing development, and supporting public and private efforts to upgrade and maintain neighborhood appearance and the existing housing stock.
• Policy 3.7-5 Innovative Housing. Encourage development of innovative forms of housing that increase the diversity of affordable housing options in the city and provide additional quality housing options for residents of all income levels. • Policy 3.8-3 Revitalization of Obsolete and Underused Properties.

Encourage the consolidation of small parcels, joint public-private partnerships and land clearance and resale, to facilitate revitalization of underused and obsolete commercial properties.
• Policy 3.8-4 New Commercial and Mixed-Use Development. Promote high quality commercial, office and mixed-use development and redevelopment that is compatible with surrounding uses, and enhance adjacent streetscapes. • Policy 3.10-2 Location. Locate new parks, community centers, schools and other public facilities to be easily accessible by local residents, facilitate opportunities for joint use and enhance neighborhood interaction and identity.

CITY COUNCIL AGENDA REPORT – MEETING OF MAY 27, 2025
PUBLIC HEARING – GENERAL PLAN AMENDMENT NO. 64 AMENDING THE GENERAL PLAN LAND USE DESIGNATION OF 29 PARCELS AND ZONE RECLASSIFICATION NO. 329 AMENDING THE ZONING MAP DESIGNATION OF 31 PARCELS (FIRST READING AND INTRODUCTION)

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• Policy 3.10-4 Parks and Open Space. Seek to expand the city’s parklands, greenways and open spaces as land and funding become available, encouraging the redevelopment of vacant sites and coordinate with the appropriate regional agencies for future planning related to the river corridors, the Bicentennial Park Campground and the Sports Arena area.

Environmental Analysis:

Pursuant to the California Environmental Quality Act (“CEQA”) and associated Guidelines (“CEQA Guidelines”), the City Council finds that there is no possibility that the project would have a significant effect on the environment and as a result, no further CEQA review is necessary. The determination is in accordance with Sections 15060(c)(2) and 15061(b)(3) of the CEQA Guidelines which states, a project is exempt from CEQA where it can be seen with certainty that there is no possibility that the activity in question may have a significant effect on the environment.

Conclusion:

Staff recommends that the City Council introduce and waive the first reading of an ordinance approving zone reclassification; the ordinance will be brought for a second reading at the next available regularly scheduled City Council meeting and will become effective 30 days after adoption. In addition staff recommends that the City Council approve a resolution approving General Plan Amendment No. 64 and Zone Reclassification No. 329 and find that neither are subject to the California Environmental Quality Act (CEQA) pursuant to Guidelines Section 15060(c)(2), 15060(c)(3) and 15061(b)(3) and authorize the City Manager, or designee, to file the Notice of Determination with the County Clerk in compliance with CEQA Guidelines.

Steve Carmona
SC:AB:EF:ca
Enclosures: 1) Ordinance for Zone Reclassification No. 329/Attachment A 2) Resolution - General Plan Amendment No. 64/Attachment A 3) Resolution - Zone Reclassification No. 329/Attachment A 4) Maps of Areas 1-5
5) Comment Letter
ORDINANCE NO. ____

AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF PICO

RIVERA, CALIFORNIA, APPROVING A ZONE RECLASSIFICATION
AMENDING THE ZONING DESIGNATION OF 31 PARCELS AS
DESCRIBED IN ATTACHMENT “A” AND DESIGNATED HEREIN AS
ZONE RECLASSIFICATION NO. 329
WHEREAS, pursuant to California Government Code Sections 65850 et seq., the legislative body of a city may adopt ordinances amending the zoning regulations of the city; and
WHEREAS, Section 18.62.230 of the Pico Rivera Municipal Code authorizes the City Council of the City of Pico Rivera, upon receipt of resolution from the Planning Commission of the City of Pico Rivera, shall hold a public hearing, and upon hearing all testimony, upon examination and review of the investigative staff reports and upon conclusion of public hearing, to make such determinations and findings of fact as deemed necessary in the best interests of all parties involved and which bear on the disposition of the proposed zone reclassification; and
WHEREAS, on March 24, 2025, the Planning Commission recommended to the City Council the adoption of Zone Reclassification No. 329; and WHEREAS, on May 27, 2025, the City Council of the City of Pico Rivera conducted a public hearing to consider Zone Reclassification to amend the zoning designation of thirty-two parcels as described in Attachment “A”; and
WHEREAS, the City Council of the City of Pico Rivera has carefully considered all pertinent testimony and the staff report offered in the case as presented at the public hearing; and
NOW THEREFORE, BE IT ORDAINED by the City Council of the City of Pico Rivera as follows:

SECTION 1. The City Council finds that the above recitals are true and correct and incorporated herein as part of the findings.

SECTION 2. The City Council finds the activity is not subject to CEQA pursuant to CEQA Guidelines Section 15060(c)(2) and 15061(b)(3). The activity will not result in a direct or reasonably foreseeable indirect physical change in the environment. No development is proposed in conjunction with this request and future development will require additional review and approval. Here it can be seen with certainty that there is no possibility that the proposed General Plan Amendment and Zone Reclassification may have a significant effect on the environment, therefore the proposed General Plan Amendment No. 64 and Zone Reclassification No. 329 is not subject to CEQA.

ENCLOSURE 1
1a
ORDINANCE NO. ____

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SECTION 3. In accordance with Section 18.66.040, Zone classifications additions of the Pico Rivera Municipal Code, the Zone Classification to amend real properties described in Attachment “A”, are hereby amended and further designated herein as Zone Reclassification No. 329.

SECTION 4. The Zone Reclassification shall be in accordance with the provisions of the Zoning Ordinance adopted by the City Council of the City of Pico Rivera by Ordinance No. 534, adopted April 7, 1975.

SECTION 5. In accordance with Section 18.08.060, Official Zone Map and

18.62.090, Statutory and City Council Authority, the Zoning Ordinance is hereby amended which is comprised of the real properties described on Attachment “A” attached hereto.

SECTION 6. This Zone Reclassification is adopted by Ordinance pursuant to public hearings held before the City Planning Commission and City Council.

SECTION 7. If any part of this Ordinance, or its application to any person or circumstance, is held to be invalid, the remainder of the ordinance, including the application or provision to other persons or circumstances, shall not be affected and shall continue in full force and effect. To this end, the provisions of this ordinance are severable.

SECTION 8. The City Clerk shall certify to the adoption of this Ordinance. The City Council hereby finds that there are no newspapers of general circulation published and circulated within the City. The City Clerk shall therefore cause this Ordinance to be posted in five public places within the City as specified in the Pico Rivera Municipal Code within fifteen (15) days of its final passage and this Ordinance shall take effect thirty days following its final passage.

ADOPTED AND PASSED this ____ day of ____, 2025.
________________________________
John R. Garcia, Mayor
ATTEST: APPROVED AS TO FORM:
______________________________ ________________________________ Cynthia Ayala, CMC, City Clerk Arnold M. Alvarez-Glasman, City Attorney ORDINANCE NO. ____

Page 3 of 3 ends

STATE OF CALIFORNIA )
) §

COUNTY OF LOS ANGELES )
I, Cynthia Ayala, City Clerk of the City of Pico Rivera, do hereby certify that the foregoing Ordinance No. ____ was adopted at a regular meeting of the City Council of the City of Pico Rivera, held on ___________________, with the following vote:

AYES:

NOES:

ABSENT:

ABSTAIN:
________________________________
Cynthia Ayala, CMC, City Clerk
Attachment “A”
APN Address Existing
General
Plan
Designation
Existing Base
Zoning
Proposed
General Plan
Mixed Use
Overlay
Zone
(Existing and
Proposed)
Proposed Base
Zoning

1. 6374-006-016 4717 Citrus
Dr.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-Family
Residential (R-M)

2. 6374-006-017 4721 Citrus
Dr.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-Family
Residential (R-M)

3. 6374-006-003 4731 Citrus
Dr.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-Family
Residential (R-M)

4. 6374-006-002 4747 Citrus
Dr.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-Family
Residential (R-M)

5. 6374-006-019 4739 Durfee
Ave.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-Family
Residential (R-M)

6. 6374-006-020 4725 Durfee
Ave.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-Family
Residential (R-M)

7. 6374-006-018 4747 Durfee
Ave.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-Family
Residential (R-M)

8. 6374-006-900 4759 Durfee
Ave.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-Family
Residential (R-M)

9. 5272-031-014 8451 Beverly
Road
Commercial
(C)
Neighborhood
Commercial
(C-N)
Low Density
Residential
(LDR)
N/A Single-Family
Residential (S-F)

10. 6387-025-012 8518
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

11. 6387-025-011 No Address Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

12. 6387-025-010 No Address Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

13. 6387-025-009 8500
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

14. 6387-025-008 8442
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

15. 6387-025-007 8438
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

16. 6387-025-032 8434
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

17. 6387-025-045 8420
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

18. 6387-025-002 8412
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

19. 6387-025-001 8408
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

20. 6368-026-034 8401
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

21. 6368-026-038 8403
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

22. 6368-026-035 8417
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change
APN Address Existing
General
Plan
Designation
Existing Base
Zoning
Proposed
General Plan
Mixed Use
Overlay
Zone
(Existing and
Proposed)
Proposed Base
Zoning

23. 6368
-026-037 8427
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

24. 6368
-026-024 8439
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

25. 6368
-026-023 No Address Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

26. 6368
-026-022 8447
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

27. 6368
-026-021 8501
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

28. 6368
-026-036 8509
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

29. 6368
-026-018 No Address Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

30. 6368
-026-017 No Address Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

31. 6377-007-903 5055
Passons
Blvd.

High Density
Residential
(HDR)
Multiple-Family
Residential (R-
M)
Park/Open
Space (P-
OS)
N/A Open Space (O-
S)

32. 6379-020-017 6421 Millux
Ave
Public
Facilities
(PF)
Single-Family
Residential (S-
F)
Low Density
Residential
(LDR)
N/A No change

33. 6379-020-016 6427 Millux
Ave
Public
Facilities
(PF)
Single-Family
Residential (S-
F)
Low Density
Residential
(LDR)
N/A No change

34. 6379-020-015 6503 Millux
Ave
Public
Facilities
(PF)
Single-Family
Residential (S-
F)
Low Density
Residential
(LDR)
N/A No change

35. 6379-020-012 6509 Millux
Ave
Public
Facilities
(PF)
Single-Family
Residential (S-
F)
Low Density
Residential
(LDR)
N/A No change

36. 6379-020-013 6513 Millux
Ave
Public
Facilities
(PF)
Single-Family
Residential (S-
F)
Low Density
Residential
(LDR)
N/A No change

37. 6379-020-014 6519 Millux
Ave
Public
Facilities
(PF)
Single-Family
Residential (S-
F)
Low Density
Residential
(LDR)
N/A No change
RESOLUTION NO. ____

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PICO
RIVERA, CALIFORNIA, ADOPTING GENERAL PLAN AMENDMENT NO. 64 AMENDING THE GENERAL PLAN DESIGNATION OF 31
PARCELS AS DESCRIBED IN ATTACHMENT “A” LIST OF PARCELS
WHEREAS, California Government Code Section 65358 authorizes cities to amend their General Plans up to four times per year; and WHEREAS, the City of Pico Rivera has initiated General Plan Amendment No. 64 to revise the General Plan Land Use Map to reflect a change in land use designation for thirty parcels; and
WHEREAS, the proposed amendment is consistent with the overall goals and policies of the City’s General Plan, including those related to reconciling incompatibility between land use designations, accommodate residential growth and promote mixed-use development where appropriate; and
WHEREAS, on March 24, 2025, the Planning Commission conducted a duly noticed public hearing and adopted Resolution No. 1324 making certain findings and recommending approval of General Plan Amendment No. 64 to the City Council; and WHEREAS, on May 2, 2025, staff advertised the City Council public hearing of May 27, 2025, in the Los Cerritos Newspaper to recommend approval of General Plan Amendment No. 64; and
WHEREAS, notice of the hearing was posted and mailed to property owners and properties within a 300- foot radius of the project site; and WHEREAS, the City Council has carefully considered all pertinent testimony, and the staff report offered in the case as presented at the public hearings held on May 27, 2025.

NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Pico Rivera as follows:

SECTION 1. The City Council finds that the above recitals are true and correct.

SECTION 2. Pursuant to CEQA Guidelines Section 15060(c)(2) and 15061(b)(3) the proposed general plan amendment(s) and zone change(s) is not subject to the provisions of the California Environmental Quality Act ("CEQA"). An activity is not subject to CEQA if: The activity will not result in a direct or reasonably foreseeable indirect physical change in the environment. The activity is not a project as defined in Section 15378. The activity is covered by the commonsense exemption that CEQA applies only to projects which have the potential for causing a significant effect on the environment.

ENCLOSURE 2
1b
RESOLUTION NO. ____

Page 2 of 3 ends

Here it can be seen with certainty that there is no possibility that the proposed action may have a significant effect on the environment, therefore it is not subject to CEQA. No development is proposed in conjunction with this request and future development will require additional review and approval.

SECTION 3. Based upon all testimony and comments from the general public, Planning Commission Resolution No. 1324 and associated report, and the staff report contained herein, and all other pertinent and relevant fact pertaining hereto, the City Council finds that approval of the General Plan amendment is necessary to carry out the general purpose and provision of the General Plan for the following reasons, findings of fact, and determinations:
a) The proposed General Plan Amendment is fully consistent with the goals and objectives set forth in the General Plan and will not result in conditions or circumstances contrary to the public health, safety, or welfare. The addition of a Mixed-Use Overlay zone is designed to promote mixed-use development projects that prioritize infill development in older commercial areas.
b) The proposed General Plan Amendment is supported by the following General Plan policies:
i. Policy 3.7-5 Innovative Housing. Encourage development of innovative forms of housing that increase the diversity of affordable housing options in the city and provide additional quality housing options for residents of all income levels.
ii. Policy 3.8-4 New Commercial and Mixed-Use Development.

Promote high quality commercial, office and mixed-use development and redevelopment that is compatible with surrounding uses, and enhance adjacent streetscapes.
iii. Policy 3.10-2 Location. Locate new parks, community centers, schools and other public facilities to be easily accessible by local residents, facilitate opportunities for joint use and enhance neighborhood interaction and identity.
iv. Policy 3.10-4 Parks and Open Space. Seek to expand the city’s parklands, greenways and open spaces as land and funding become available, encouraging the redevelopment of vacant sites and coordinate with the appropriate regional agencies for future planning related to the river corridors, the Bicentennial Park Campground and the Sports Arena area.
c) The General Plan’s Land Use Element stipulates policies that support the proposed General Plan Amendment. Policy 3.8-3 encourages the RESOLUTION NO. ____

Page 3 of 3 ends

consolidation of small parcels, joint public-private partnerships and land clearance and resale, to facilitate revitalization of underused and obsolete commercial properties. Policy 3.7-2 promote revitalization of neighborhoods in need by maintaining public improvements, encouraging infill development compatible with the scale and character of existing development, and supporting public and private efforts to upgrade and maintain neighborhood appearance and the existing housing stock.
d) That the properties as described in Attachment “A” are not on the City’s 6th Cycle Housing Element site inventory and the changing of the General Plan designation of the sites would not reduce the number of housing element inventory sites and does not adversely impact the City’s ability to accommodate the City’s regional housing needs and therefore the no net loss requirements under Government Code Section 65863 do not apply.

SECTION 4. Pursuant to Article II of Chapter 18.62, General Plan Amendments of the Pico Rivera Municipal Code, the City Council of the City of Pico Rivera adopts this Resolution approving General Plan Amendment No. 64 updating contents of the General Plan, in substantially the form attached hereto, to be incorporated as part of the General Plan.

SECTION 5. In the event that any portion of this Resolution is deemed invalid or is unenforceable, such provision shall be severable from the remainder and that the remainder of the Resolution shall be given full force and effect.

SECTION 6. The City Clerk shall certify the passage and approval of this resolution, and it shall thereupon be in full force and effect.

APPROVED AND PASSED this 27th day of May, 2025.
___________________________
John R. Garcia, Mayor
ATTEST: APPROVED AS TO FORM:

Cynthia Ayala, CMC, City Clerk Arnold M. Alvarez-Glasman, City Attorney AYES:

NOES:

Attachment “A”
APN Address Existing
General
Plan
Designation
Existing Base
Zoning
Proposed
General Plan
Mixed Use
Overlay
Zone
(Existing and
Proposed)
Proposed Base
Zoning

1. 6374-006-016 4717 Citrus
Dr.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-Family
Residential (R-M)

2. 6374-006-017 4721 Citrus
Dr.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-Family
Residential (R-M)

3. 6374-006-003 4731 Citrus
Dr.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-Family
Residential (R-M)

4. 6374-006-002 4747 Citrus
Dr.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-Family
Residential (R-M)

5. 6374-006-019 4739 Durfee
Ave.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-Family
Residential (R-M)

6. 6374-006-020 4725 Durfee
Ave.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-Family
Residential (R-M)

7. 6374-006-018 4747 Durfee
Ave.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-Family
Residential (R-M)

8. 6374-006-900 4759 Durfee
Ave.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-Family
Residential (R-M)

9. 5272-031-014 8451 Beverly
Road
Commercial
(C)
Neighborhood
Commercial
(C-N)
Low Density
Residential
(LDR)
N/A Single-Family
Residential (S-F)

10. 6387-025-012 8518
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

11. 6387-025-011 No Address Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

12. 6387-025-010 No Address Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

13. 6387-025-009 8500
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

14. 6387-025-008 8442
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

15. 6387-025-007 8438
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

16. 6387-025-032 8434
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

17. 6387-025-045 8420
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

18. 6387-025-002 8412
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

19. 6387-025-001 8408
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

20. 6368-026-034 8401
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

21. 6368-026-038 8403
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

22. 6368-026-035 8417
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change
APN Address Existing
General
Plan
Designation
Existing Base
Zoning
Proposed
General Plan
Mixed Use
Overlay
Zone
(Existing and
Proposed)
Proposed Base
Zoning

23. 6368
-026-037 8427
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

24. 6368
-026-024 8439
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

25. 6368
-026-023 No Address Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

26. 6368
-026-022 8447
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

27. 6368
-026-021 8501
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

28. 6368
-026-036 8509
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

29. 6368
-026-018 No Address Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

30. 6368
-026-017 No Address Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

31. 6377-007-903 5055
Passons
Blvd.

High Density
Residential
(HDR)
Multiple-Family
Residential (R-
M)
Park/Open
Space (P-
OS)
N/A Open Space (O-
S)

32. 6379-020-017 6421 Millux
Ave
Public
Facilities
(PF)
Single-Family
Residential (S-
F)
Low Density
Residential
(LDR)
N/A No change

33. 6379-020-016 6427 Millux
Ave
Public
Facilities
(PF)
Single-Family
Residential (S-
F)
Low Density
Residential
(LDR)
N/A No change

34. 6379-020-015 6503 Millux
Ave
Public
Facilities
(PF)
Single-Family
Residential (S-
F)
Low Density
Residential
(LDR)
N/A No change

35. 6379-020-012 6509 Millux
Ave
Public
Facilities
(PF)
Single-Family
Residential (S-
F)
Low Density
Residential
(LDR)
N/A No change

36. 6379-020-013 6513 Millux
Ave
Public
Facilities
(PF)
Single-Family
Residential (S-
F)
Low Density
Residential
(LDR)
N/A No change

37. 6379-020-014 6519 Millux
Ave
Public
Facilities
(PF)
Single-Family
Residential (S-
F)
Low Density
Residential
(LDR)
N/A No change
RESOLUTION NO. ____

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PICO
RIVERA, CALIFORNIA, APPROVING ZONE RECLASSIFICATION NO. 329 TO AMEND THE ZONING DESIGNATION OF 31 PARCELS
AS DESCRIBED IN ATTACHMENT “A” LIST OF PARCELS
WHEREAS, existing Zoning Code, Ordinance No. 534, was adopted on April 1, 1975; and
WHEREAS, the proposed zone reclassification will allow uses more suitable for the areas than the present classification; and
WHEREAS, per Section 18.62.190 of the Pico Rivera Municipal Code the Community and Economic Development Director wishes to initiate the zoning reclassification; and
WHEREAS, in accordance with California Environmental Quality Act (CEQA), the lead agency finds that the activity is not subject to CEQA pursuant to CEQA Guidelines Section 15060(c)(2), 15060(c)(3) and 15061(b)(3). The activity will not result in a direct or reasonably foreseeable indirect physical change in the environment. The activity is not a project as defined in Section 15378. The activity is covered by the commonsense exemption that CEQA applies only to projects which have the potential for causing a significant effect on the environment. No development is proposed in conjunction with this request and future development will require additional review and approval. Here it can be seen with certainty that there is no possibility that the proposed General Plan Amendment and Zone Reclassification may have a significant effect on the environment, therefore the proposed General Plan Amendment No. 64 and Zone Reclassification No. 329 is not subject to CEQA; and
WHEREAS, the Planning Commission of the City of Pico Rivera conducted a public hearing on the matter and recommended approval of Zone Reclassification No. 329 at a legally noticed public hearing held on March 24, 2025; and WHEREAS, public notices were mailed to all property owners and properties within a 300-foot radius of the project site announcing the date of the City Council meeting; and WHEREAS, a public notice was published in Los Cerritos Newspaper on May 2, 2025, announcing the date of the City Council public hearing; and WHEREAS, the City Council conducted a public hearing on the matter of Zone Reclassification No. 329 at a legally noticed public hearing on May 27, 2025; and WHEREAS, the City Council has carefully considered all pertinent testimony and the Agenda Report.

ENCLOSURE 3
1c
RESOLUTION NO. ___

Page 2 of 3 ends

NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Pico Rivera as follows:

SECTION 1. The foregoing recitals are true and correct and are hereby incorporated as substantive findings in this resolution.

SECTION 2. The City Council hereby FINDS that the activity is not subject to CEQA pursuant to CEQA Guidelines Section 15060(c)(2) and 15061(b)(3). The activity will not result in a direct or reasonably foreseeable indirect physical change in the environment. No development is proposed in conjunction with this request and future development will require additional review and approval. Here it can be seen with certainty that there is no possibility that the proposed General Plan Amendment and Zone Reclassification may have a significant effect on the environment, therefore the proposed General Plan Amendment No. 64 and Zone Reclassification No. 329 is not subject to CEQA.

SECTION 3. Pursuant to Chapter 18.62, Article Ill of the Pico Rivera Municipal Code, the City Council of the City of Pico Rivera hereby approves an Ordinance to amend the zoning designation of thirty-two parcels as described in Attachment “A” designated as Zone Reclassification No. 329.

SECTION 4. Further, this Resolution with agenda report with attachments and the recommended Ordinance in this matter shall constitute a report of the Planning Commission to the City Council.

SECTION 5. The City Council of the City of Pico Rivera hereby approves Zone Reclassification No. 329 for the following reasons and findings:
a) That the granting of the Zone Reclassification is consistent with the spirit and integrity of the General Plan and the proposed zone reclassification will allow uses more suitable for the areas than the present classification. b) That the properties as described in Attachment “A” are not on the City’s 6th Cycle Housing Element site inventory and the changing of the zone classification of the sites would not reduce the number of housing element inventory sites and does not adversely impact the City’s ability to accommodate the City’s regional housing needs and therefore the no net loss requirements under Government Code Section 65863 do not apply.
c) That the granting of the Zone Reclassification is essential to providing additional housing development opportunities and additional open space resources, and that public necessity, convenience, and general welfare require such changes.

SECTION 6. In the event that any portion of this Resolution is deemed invalid or is unenforceable, such provision shall be severable from the remainder and that the remainder of the Resolution shall be given full force and effect.

RESOLUTION NO. ___

Page 3 of 3 ends

SECTION 7. The City Clerk shall certify the passage and approval of this resolution, and it shall thereupon be in full force and effect.

APPROVED AND PASSED this 27th day of May 2025.
_______________________________
John R. Garcia, Mayor
ATTEST: APPROVED AS TO FORM:
________________________________ ________________________________ Cynthia Ayala, CMC, City Clerk Arnold M. Glasman, City Attorney AYES:

NOES:

Attachment “A”
APN Address Existing
General
Plan
Designation
Existing Base
Zoning
Proposed
General Plan
Mixed Use
Overlay
Zone
(Existing and
Proposed)
Proposed Base
Zoning

1. 6374-006-016 4717 Citrus
Dr.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-Family
Residential (R-M)

2. 6374-006-017 4721 Citrus
Dr.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-Family
Residential (R-M)

3. 6374-006-003 4731 Citrus
Dr.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-Family
Residential (R-M)

4. 6374-006-002 4747 Citrus
Dr.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-Family
Residential (R-M)

5. 6374-006-019 4739 Durfee
Ave.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-Family
Residential (R-M)

6. 6374-006-020 4725 Durfee
Ave.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-Family
Residential (R-M)

7. 6374-006-018 4747 Durfee
Ave.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-Family
Residential (R-M)

8. 6374-006-900 4759 Durfee
Ave.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-Family
Residential (R-M)

9. 5272-031-014 8451 Beverly
Road
Commercial
(C)
Neighborhood
Commercial
(C-N)
Low Density
Residential
(LDR)
N/A Single-Family
Residential (S-F)

10. 6387-025-012 8518
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

11. 6387-025-011 No Address Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

12. 6387-025-010 No Address Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

13. 6387-025-009 8500
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

14. 6387-025-008 8442
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

15. 6387-025-007 8438
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

16. 6387-025-032 8434
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

17. 6387-025-045 8420
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

18. 6387-025-002 8412
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

19. 6387-025-001 8408
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

20. 6368-026-034 8401
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

21. 6368-026-038 8403
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

22. 6368-026-035 8417
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change
APN Address Existing
General
Plan
Designation
Existing Base
Zoning
Proposed
General Plan
Mixed Use
Overlay
Zone
(Existing and
Proposed)
Proposed Base
Zoning

23. 6368
-026-037 8427
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

24. 6368
-026-024 8439
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

25. 6368
-026-023 No Address Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

26. 6368
-026-022 8447
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

27. 6368
-026-021 8501
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

28. 6368
-026-036 8509
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

29. 6368
-026-018 No Address Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

30. 6368
-026-017 No Address Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-U
Overlay
No change

31. 6377-007-903 5055
Passons
Blvd.

High Density
Residential
(HDR)
Multiple-Family
Residential (R-
M)
Park/Open
Space (P-
OS)
N/A Open Space (O-
S)

32. 6379-020-017 6421 Millux
Ave
Public
Facilities
(PF)
Single-Family
Residential (S-
F)
Low Density
Residential
(LDR)
N/A No change

33. 6379-020-016 6427 Millux
Ave
Public
Facilities
(PF)
Single-Family
Residential (S-
F)
Low Density
Residential
(LDR)
N/A No change

34. 6379-020-015 6503 Millux
Ave
Public
Facilities
(PF)
Single-Family
Residential (S-
F)
Low Density
Residential
(LDR)
N/A No change

35. 6379-020-012 6509 Millux
Ave
Public
Facilities
(PF)
Single-Family
Residential (S-
F)
Low Density
Residential
(LDR)
N/A No change

36. 6379-020-013 6513 Millux
Ave
Public
Facilities
(PF)
Single-Family
Residential (S-
F)
Low Density
Residential
(LDR)
N/A No change

37. 6379-020-014 6519 Millux
Ave
Public
Facilities
(PF)
Single-Family
Residential (S-
F)
Low Density
Residential
(LDR)
N/A No change
Attachment “B”
Area 1 (21 parcels General Plan and Overlay Change)
APN Address Existing
General
Plan
Designation
Existing
Base Zoning
Proposed
General
Plan
Mixed Use
Overlay
Zone
(Existing
and
Proposed)
Proposed
Base
Zoning

1. 6387-
025-012
8518
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose MU Overlay No change

2. 6387-
025-011
No Address Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose MU OverlayNo change

3. 6387-
025-010
No Address Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose MU OverlayNo change

4. 6387
-
025-009
8500
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-
U Overlay
No change

5. 6387
-
025-008
8442
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-
U Overlay
No change

6. 6387
-
025-007
8438
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-
U Overlay
No change

7. 6387
-
025-032
8434
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-
U Overlay
No change

8. 6387
-
025-045
8420
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-
U Overlay
No change

9. 6387
-
025-002
8412
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-
U Overlay
No change

10. 6387
-
025-001
8408
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-
U Overlay
No change

11. 6368
-
026-034
8401
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-
U Overlay
No change

12. 6368
-
026-038
8403
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-
U Overlay
No change

13. 6368
-
026-035
8417
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-
U Overlay
No change

14. 6368
-
026-037
8427
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-
U Overlay
No change

15. 6368
-
026-024
8439
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-
U Overlay
No change

16. 6368
-
026-023
No Address Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-
U Overlay
No change

17. 6368
-
026-022
8447
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-
U Overlay
No change

18. 6368
-
026-021
8501
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-
U Overlay
No change

19. 6368
-
026-036
8509
Rosemead
Blvd
Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-
U Overlay
No change

20. 6368
-
026-018
No Address Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-
U Overlay
No change

21. 6368
-
026-017
No Address Commercial
(C)
General
Commercial
(C-G)
Mixed Use
(MU)
Propose M-
U Overlay
No change
Area 2 (1 parcel General Plan and Zone Change)
APN Address Existing
General
Plan
Designation
Existing
Base Zoning
Proposed
General
Plan
Mixed Use
Overlay
Zone
(Existing
and
Proposed)
Proposed
Base
Zoning

1. 5272-
031-014
8451
Beverly
Road
Commercial
(C)
Neighborhood
Commercial
(C-N)
Low
Density
Residential
(LDR)
N/A SingleFamily
Residential
(S-F)
Area 3 (8 parcels Zone Change)
APN Address Existing
General
Plan
Designation
Existing
Base Zoning
Proposed
General
Plan
Mixed Use
Overlay
Zone
(Existing
and
Proposed)
Proposed
Base
Zoning

1. 6374-
006-016
4717 Citrus
Dr.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change MultipleFamily
Residential
(R-M)

2. 6374-
006-017
4721 Citrus
Dr.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change MultipleFamily
Residential
(R-M)

3. 6374-
006-003
4731 Citrus
Dr.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change MultipleFamily
Residential
(R-M)

4. 6374-
006-002
4747 Citrus
Dr.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change MultipleFamily
Residential
(R-M)

5. 6374
-
006-019
4739
Durfee Ave.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-
Family
Residential
(R-M)

6. 6374
-
006-020
4725
Durfee Ave.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-
Family
Residential
(R-M)

7. 6374
-
006-018
4747
Durfee Ave.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-
Family
Residential
(R-M)

8. 6374
-
006-900
4759
Durfee Ave.

Mixed Use
(MU)
Limited
Industrial (I-L)
No change No change Multiple-
Family
Residential
(R-M)
Area 4 (1 parcel General Plan and Zone Change)
APN Address Existing
General
Plan
Designation
Existing
Base Zoning
Proposed
General
Plan
Mixed Use
Overlay
Zone
(Existing
and
Proposed)
Proposed
Base
Zoning

1. 6377-
007-903
5055
Passons
Blvd.

High Density
Residential
(HDR)
MultipleFamily
Residential
(R-M)
Park/Open
Space (POS)
N/A Open Space
(O-S)
Area 5 (6 parcels General Plan Change)
APN Address Existing
General
Plan
Designation
Existing
Base Zoning
Proposed
General
Plan
Mixed Use
Overlay
Zone
(Existing
and
Proposed)
Proposed
Base
Zoning

1. 6379-
020-017
6421 Millux
Ave
Public
Facilities
(PF)
Single-Family
Residential
(S-F)
Low
Density
Residential
(LDR)
N/A No change

2. 6379-
020-016
6427 Millux
Ave
Public
Facilities
(PF)
Single-Family
Residential
(S-F)
Low
Density
Residential
(LDR)
N/A No change

3. 6379-
020-015
6503 Millux
Ave
Public
Facilities
(PF)
Single-Family
Residential
(S-F)
Low
Density
Residential
(LDR)
N/A No change
APN Address Existing
General
Plan
Designation
Existing
Base Zoning
Proposed
General
Plan
Mixed Use
Overlay
Zone
(Existing
and
Proposed)
Proposed
Base
Zoning

4. 6379-
020-012
6509 Millux
Ave
Public
Facilities
(PF)
Single-Family
Residential
(S-F)
Low
Density
Residential
(LDR)
N/A No change

5. 6379-
020-013
6513 Millux
Ave
Public
Facilities
(PF)
Single-Family
Residential
(S-F)
Low
Density
Residential
(LDR)
N/A No change

6. 6379-
020-014
6519 Millux
Ave
Public
Facilities
(PF)
Single-Family
Residential
(S-F)
Low
Density
Residential
(LDR)
N/A No change
ENCLOSURE 5
1e
To: Mayor and City Council
From: City Manager
Meeting Date: May 27, 2025
Subject: PUBLIC HEARING – DEVELOPMENT AGREEMENT FOR THE CONSTRUCTION OF A DIGITAL BILLBOARD LOCATED AT 3900
BAYBAR ROAD (APN 8125-013-020) (FIRST READING AND

INTRODUCTION)
Recommendation:

1. Introduce and waive first reading of an ordinance approving a Development Agreement for the construction of a digital billboard on the subject property in a form approved by the City Attorney; and

2. Approve a resolution adopting a Mitigated Negative Declaration (Exhibit A) and Mitigation Monitoring Reporting Program (Exhibit B) for a digital billboard.

Fiscal Impact:

If approved, the City will receive a $35,000 implementation fee upon issuance of building permits, a minimum annual guarantee of $100,000 for the first 10 years. There is no fiscal impact to the General Fund associated with the approval of this Development Agreement.

The revenues received will be credited into the GL Account Number 100.00.0000-42030 and will be used to fund public improvements, at the City’s discretion.

Background:

On February 3, 2023, Outfront Media submitted a Development Agreement application for the construction of a new digital billboard at 3900 Baybar Road. The subject property is adjacent to the San Gabriel River Freeway also known as the Interstate 605 (I-605).

Pursuant to Chapter 18.46 of the Pico Rivera Municipal Code and Government Code Section 65864, digital billboards are subject to City Council discretionary review and approval of a development agreement and ordinance respectively. 2 CITY COUNCIL AGENDA REPORT – MEETING OF MAY 27, 2025
PUBLIC HEARING – DEVELOPMENT AGREEMENT FOR THE CONSTRUCTION OF A DIGITAL BILLBOARD LOCATED AT 3900 BAYBAR ROAD (APN 8125-013-020) (FIRST READING AND INTRODUCTION)

Page 2 of 6 ends

The development agreement for the proposed digital billboard is the result of ongoing efforts by the City to generate additional revenue and enhance advertising opportunities for local businesses. The development agreement is a legally binding contract between the City of Pico Rivera (City) and the applicant whose function is to vest development rights, allowing the project to proceed in accordance with the rules, regulations, and policies in effect at the time the agreement is executed, regardless of future changes in local laws. In return, the City may negotiate for public benefits that extend beyond standard development requirements.

In August 2020, George E. Peterson, president of Project Dimensions, Inc. entitled the subject property for the development of a warehouse for distribution purposes through Precise Plan of Design (PPD) No. 555. In order for the project to move forward it required the merger of several irregular shaped parcels and the vacation of a portion of Baybar Road. The City supported the project in part because it included the guarantee of a public benefit in the form of quarterly payments from the future digital billboard developer to the City.

In October 2020, CenterPoint Properties acquired the entitlement from Project Dimensions and shortly thereafter, issued a request for proposals for the development of a digital billboard at the subject property. Submittals were reviewed and evaluated based on experience and qualifications; Outfront Media, a company experienced in outdoor advertising and digital billboard installations, was selected as the developer of choice.

In May 2021, the City Council approved Zone Code Amendment No. 188 and Ordinance No. 1142, amending the Pico Rivera Municipal Code Chapter 18.46 to allow for digital billboards within certain parts of the City with the approval of a development agreement.

In August 2022, the City Council approved Resolution No. 7215 ordering the vacation of a portion of Baybar Road and soon thereafter, approved a purchase and sale agreement to sell it to CenterPoint Properties for $1,000,000. The sale price was determined at fair market value per the appraisal report from Curtis-Rosenthal Inc.

In September 2022, the Planning Commission approved Parcel Map No. 83351 that merged several irregular parcels including that portion of Baybar Road for the development of PPD No. 555.

In January 2024, CenterPoint Properties completed the construction of a 41,000 square foot warehouse (cross docking facility) as described in PPD No. 555. Now Outfront Media seeks approval of the attached development agreement (Enclosure 4) for the construction of a digital billboard on the subject property. CenterPoint Properties and Outfront Media signed a ten-year lease agreement for the digital billboard in August of 2024.

CITY COUNCIL AGENDA REPORT – MEETING OF MAY 27, 2025
PUBLIC HEARING – DEVELOPMENT AGREEMENT FOR THE CONSTRUCTION OF A DIGITAL BILLBOARD LOCATED AT 3900 BAYBAR ROAD (APN 8125-013-020) (FIRST READING AND INTRODUCTION)

Page 3 of 6 ends

In August 2024, Outfront Media agreed that the public benefit to the City will include: 1) The City’s use of the digital billboard for up to 5% of the total advertising time to promote civic and public purposes and emergency notifications; and 2) Outfront Media will provide quarterly payments to the City with a minimum annual guarantee of $100,000, for the first 10 years. If Outfront Media exercises their option to extend the term of the Development Agreement for an additional 10 years, the minimum annual guarantee will increase to $110,000. The installation of the digital billboard is also subject to the removal of an existing static billboard on the subject property.

On May 5, 2025, at a regularly scheduled public hearing, the Planning Commission approved Resolution No. 1327 (Enclosure 3), recommending that the City Council approve a Development Agreement.

Discussion:

Development Agreement
Below is a sample of the development agreement provisions and terms.

Provision Description
Agreement Term 10 years
Implementation Fee $35,000 at building permit issuance
Public Benefit $100,000 minimum annual guarantee for 10 years City Usage 5% of total advertising time
Business
Development
10% discount for Pico Rivera Chamber of Commerce
members
Prohibited Uses Adult rated material, firearms, smoking/tobacco/vaping products
Digital Billboard
The owner and operator of the digital billboard shall comply with all applicable federal, state, or local laws when constructing, operating, improving, maintaining, repairing, and removing the digital billboard. This includes the Highway Beautification Act of 1965 (23 U.S.C. Section 131), the Outdoor Advertising Act (California Business and Professions Code, Section 5200 et seq.), and the regulations promulgated to implement the Outdoor Advertising Act (4 Cal. Code Regulations. Section 2242(c) et seq.).

The California Department of Transportation (Caltrans) determines minimum distance requirements between all types of billboards. The next nearest static billboards are located approximately 1/2 mile to the north and 3/4 of a mile to the south along the I-605 Freeway within the City of Industry. The Municipal Code allows a maximum digital CITY COUNCIL AGENDA REPORT – MEETING OF MAY 27, 2025
PUBLIC HEARING – DEVELOPMENT AGREEMENT FOR THE CONSTRUCTION OF A DIGITAL BILLBOARD LOCATED AT 3900 BAYBAR ROAD (APN 8125-013-020) (FIRST READING AND INTRODUCTION)

Page 4 of 6 ends

billboard of 1,200 (20’x60’) square feet per sign face. The proposed digital billboard measures 672 (14’x48’) square feet per sign face. The Municipal Code allows a maximum height of billboards of 75 feet; the proposed digital billboard measures 65 feet in height inclusive of signs and supporting post.

No digital billboard shall display any statement or words of an obscene, indecent, or adult rated character. Each digital billboard shall be connected to the National Emergency Network in accordance with local and regional first responder protocols.

Digital billboards shall not operate at brightness levels of more than 0.3-foot candles above ambient light. Walls or screens at the base of the digital billboard or other support structures shall not create a hazard to public safety or provide an attractive nuisance and shall be continually maintained free from graffiti.

Illustration of approximate location of proposed digital billboard traveling south on I-605.

The subject property is in the General Industrial (I-G) Zone and designated Industrial under the Land Use Element of the General Plan. The subject property is located east of the I-605 freeway and bordered on all other sides by the City of Industry. The illustration below indicates the location of the site in relation to I-605.

CITY COUNCIL AGENDA REPORT – MEETING OF MAY 27, 2025
PUBLIC HEARING – DEVELOPMENT AGREEMENT FOR THE CONSTRUCTION OF A DIGITAL BILLBOARD LOCATED AT 3900 BAYBAR ROAD (APN 8125-013-020) (FIRST READING AND INTRODUCTION)

Page 5 of 6 ends

Surrounding Properties
Site Information
General Plan Land Use Industrial
Zoning Industrial General
Subject Property 7.18 acres
Current Use Vacant cross docking facility
Surrounding Uses/Zones Industrial
Access Ingress/Egress: Baybar Road
General Plan Consistency
The proposed project is consistent with the City of Pico Rivera General Plan for the following reasons:
• Policy 3.9-1 New Industrial Development. Promote high quality industrial development and redevelopment that is compatible with surrounding uses and enhances the adjacent streetscape.
• Policy 3.9-2 Promote Industrial Development. Promote recruitment of a diverse range of new industrial users and retention and intensification of existing users that offer job opportunities for the city’s residents and revenues to the City. • Policy 3.9-4 Design and Buffer. Ensure that industrial developments are sited and adequately buffered from surrounding neighborhoods and development to minimize negative impacts such as visual pollution, noise, odors, truck activities, CITY COUNCIL AGENDA REPORT – MEETING OF MAY 27, 2025
PUBLIC HEARING – DEVELOPMENT AGREEMENT FOR THE CONSTRUCTION OF A DIGITAL BILLBOARD LOCATED AT 3900 BAYBAR ROAD (APN 8125-013-020) (FIRST READING AND INTRODUCTION)

Page 6 of 6 ends

and other such conflicts on non-industrial uses.
• Policy 3.13-1 Planning Coordination. Ensure that City planning activities are coordinated with other affected or responsible government agencies as appropriate.

Environmental Analysis:

Pursuant to the California Environmental Quality Act (CEQA), an Initial Study was prepared to determine potential environmental impacts associated with the proposed project. Based on the findings of the Initial Study, a Mitigated Negative Declaration has been prepared, as all potentially significant impacts can be mitigated to less than significant levels. The document was made available for public review from March 19, 2025, until April 19, 2025, during which time comments were received and considered.

Conclusion:

Staff recommends that the City Council introduce and waive the first reading of an ordinance to adopt a Development Agreement in a form approved by the City Attorney and approve a resolution adopting a Mitigated Negative Declaration and Mitigation Monitoring and Reporting Program for the proposed digital billboard project.

If approved as recommended, staff will return to the City Council at a regularly scheduled meeting to present the ordinance for adoption. Upon adoption, the ordinance shall become effective 30 days thereafter.

Steve Carmona
SC:AB:HH:ca
Enclosure(s): 1) Ordinance approving Development Agreement 2) Resolution/Exhibit A and Exhibit B
3) Resolution No. 1327 – Planning Commission Recommendation to City Council
4) Development Agreement
5) Site Plan and Elevations
6) Public Notice
ORDINANCE NO. ____

AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF PICO RIVERA, CALIFORNIA, APPROVING DEVELOPMENT AGREEMENT NO.

BETWEEN THE CITY OF PICO RIVERA AND OUTFRONT MEDIA LLC

FOR THE CONSTRUCTION OF A DIGITAL BILLBOARD LOCATED AT
3900 BAYBAR ROAD (APN 8125-013-020)
WHEREAS, the development agreement for the proposed digital billboard is the result of ongoing efforts by the City to generate additional revenue and enhance advertising opportunities for local businesses; and
WHEREAS, the development agreement is a legally binding contract between the City and Outfront Media, LLC whose function is to vest development rights, allowing the project to proceed in accordance with the rules, regulations, and policies in effect at the time the agreement is executed, regardless of future changes in local laws; and WHEREAS, the City may negotiate for public benefits that extend beyond standard development requirements; and
WHEREAS, on May 5, 2025, at a regularly scheduled public hearing, the Planning Commission voted unanimously, in favor of recommending that the City Council approve Development Agreement No.; and
WHEREAS, on May 27, 2025, the City Council conducted a public hearing on the matter of entering into a Development Agreement between the City of Pico Rivera and Outfront Media LLC, and introduced and waived first reading of this Ordinance; and NOW THEREFORE, BE IT ORDAINED by the City Council of the City of Pico Rivera as follows:

SECTION 1. The City Council finds that the above recitals are true and correct and incorporated herein as part of the findings.

SECTION 2. On May 27, 2025, the City Council approved Resolution No. __adopting a Mitigated Negative Declaration and Mitigation Monitoring Reporting Program for a digital billboard on the subject property. The Mitigation Monitoring and Reporting Program shall constitute a condition of approval to mitigate or avoid significant environmental effects.

SECTION 3. The City Council makes the following findings:

1. The proposed Development Agreement is consistent with the goals, objectives, purposes and provisions of the General Plan, for the following reasons: Policy 3.9- 1 New Industrial Development. Promote high quality industrial development and redevelopment that is compatible with surrounding uses and enhances the adjacent streetscape. Policy 3.9-2 Promote Industrial Development. Promote ENCLOSURE 1
2a
ORDINANCE NO. ____

Page 2 of 3 ends

recruitment of a diverse range of new industrial users and retention and intensification of existing users that offer job opportunities for the city's residents and revenues to the City. Policy 3.9-4 Design and Buffer. Ensure that industrial developments are sited and adequately buffered from surrounding neighborhoods and development to minimize negative impacts such as visual pollution, noise, odors, truck activities, and other such conflicts on non-industrial uses. Policy 3.13- 1 Planning Coordination. Ensure that City planning activities are coordinated with other affected or responsible government agencies as appropriate.

2. The proposed installation site is compatible with the uses and structures on the site and in the surrounding area. The digital billboard is a permissible use on the subject property based on underlying zoning and compatible with the existing warehouse uses and structures on site and the surrounding area.

3. The proposed digital billboard would not create a traffic or safety problem, including problems associated with on-site access circulation or visibility. The digital billboard will be situated within an existing parking lot landscaped planter and will not adversely affect circulation or visibility on the subject property.

4. The proposed digital billboard would not interfere with on-site parking or landscaping required by City ordinance or permit. The digital billboard will be situated within an existing parking lot landscaped planter and will not interfere with on-site parking.

5. The proposed digital billboard would not otherwise result in a threat to the general health, safety and welfare of city residents. The digital billboard is a permissible use on the subject property based on underlying zoning and compatible with the existing warehouse uses and structures on site and the surrounding area.

6. The proposed digital billboard, in addition to its aesthetic treatment, provides substantial public benefits that would not otherwise accrue to the public in the absence of its installation. Benefits to the City will include: 1) The City’s use of the digital billboard for up to five percent of the total advertising time to promote civic and public purposes and emergency notifications; and 2) Outfront Media will provide quarterly payments to the City with a minimum annual guarantee of $100,000, for the first 10 years.

SECTION 4. If any section, subsection, subdivision, paragraph, sentence, clause or phrase of this article, or any part thereof, is for any reason held to be unconstitutional or invalid or ineffective by any court of competent jurisdiction, such decision shall not affect the validity or effectiveness of the remaining portions of this article or any part thereof. The City Council hereby declares that it would have passed each section, subsection, subdivision, paragraph, sentence, clause or phrase of this article irrespective of the fact that one or more sections, subsections, subdivisions, paragraphs, sentences, clauses or phrases be declared unconstitutional or invalid or ineffective. To this end, the provisions of this article are declared to be severable.

ORDINANCE NO. ____

Page 3 of 3 ends

SECTION 5. The City Clerk shall certify the passage and adoption of this Ordinance.

The City Council hereby finds and determines that there are no newspapers of general circulation both published and circulated within the City and, in compliance with Section 36933 of the Government Code directs the City Clerk to cause said Ordinance, within fifteen (15) days after its passage, to be posted in at least five (5) public places within the City. This Ordinance shall take effect thirty (30) days after its adoption.

ADOPTED AND PASSED this ____ day of ____, 2025.

John R. Garcia, Mayor
ATTEST: APPROVED AS TO FORM:

Cynthia Ayala, CMC, City Clerk Arnold M. Alvarez-Glasman, City Attorney

STATE OF CALIFORNIA )
) §

COUNTY OF LOS ANGELES )
I, Cynthia Ayala, City Clerk of the City of Pico Rivera, do hereby certify that the foregoing Ordinance No. ____ was adopted at a regular meeting of the City Council of the City of Pico Rivera, held on ___________________, with the following vote:

AYES:

NOES:

ABSENT:

ABSTAIN:

RESOLUTION NO.

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PICO

RIVERA, CALIFORNIA APPROVING THE INITIAL STUDY/MITIGATED

NEGATIVE DECLARATION AND MITIGATED MONITORING AND
REPORTING PLAN FOR DEVELOPMENT AGREEMENT NO. __ FOR
THE CONSTRUCTION OF A DIGITAL BILLBOARD LOCATED AT 3900 BAYBAR ROAD (APN 8125-013-020)
WHEREAS, on February 3, 2023, an application for a Development Agreement for the construction of a digital billboard located at 3900 Baybar Road, was submitted by Outfront Media LLC; and
WHEREAS, the City reviewed the project application and prepared an Initial Study for the Project in accordance with Section 15063 of the CEQA Guidelines; and WHEREAS, on the basis of the Initial Study, and pursuant to Section 15170 of the CEQA Guidelines, the City prepared a Mitigated Negative Declaration (“MND”) for the project, along with the Initial Study, attached as Exhibit “A” and incorporated herein by this reference; and
WHEREAS, pursuant to Section 15097 of the CEQA Guidelines, a Mitigation Monitoring and Reporting Program (“MMRP”) to accompany the Initial Study/MND, which is attached hereto as Exhibit “B” and incorporated herein by this reference; and WHEREAS, pursuant to Section 15072 of the CEQA Guidelines, the City provided notice of its intent to adopt the MND, and pursuant to Public Resources Code Section 20191(b) and Section 15073 of the CEQA Guidelines, the City circulated the MND for public review and comments from March 19, 2025, to April 19, 2025; and WHEREAS, the City distributed a Notice of Public Hearing to all property owners of record within 300 feet of the project site and published it in Los Cerritos Newspaper on April 25, 2025, in accordance with the Pico Rivera Municipal Code and Government Code Section 65090; and
WHEREAS, on May 5, 2025, at the regularly scheduled public hearing, the Planning Commission considered, among other things, the staff report, supporting documents, public testimony, and all appropriate information submitted with the proposed Project; and
WHEREAS, the Planning Commission unanimously voted to approve Resolution No. __recommending that the City Council adopt the Mitigated Negative Declaration and Mitigation Monitoring Program for the proposed Digital Billboard project located at 3900 Baybar Road; and
WHEREAS, on May 27, 2025, at the regularly scheduled public hearing, the City ENCLOSURE 2
2b
RESOLUTION NO.

Page 2 ends

Council considered, among other things, the staff report, supporting documents, public testimony, and all appropriate information submitted with the proposed Project.

NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF PICO RIVERA, CALIFORNIA, HEREBY RESOLVES AS FOLLOWS:

SECTION 1. The City Council finds that the foregoing recitals are true and correct and are incorporated herein by reference.

SECTION 2. Pursuant to Pico Rivera Municipal Code Section 18.46.050 and based upon all testimony and comments from the general public, the examination and review of the investigations by staff included in the Agenda Report contained herein, and all other pertinent and relevant facts pertaining hereto.

SECTION 3. Pursuant to the California Environmental Quality Act (“CEQA”), an Initial Study was prepared to determine potential environmental impacts associated with the proposed project. Based on the findings of the Initial Study, a Mitigated Negative Declaration (MND) has been prepared, as all potentially significant impacts can be mitigated to less than significant levels. The document was made available for public review from March 19, 2025, until April 19, 2025, during which time comments were received and considered.

As such, the City Council finds the Mitigated Negative Declaration and Mitigation Monitoring and Reporting Program adequate to assess the environmental impacts of the Project and there is no substantial evidence that the Project will have a significant effect on the environment. The full record is available for review in the Community Development Department.

SECTION 4. The City Council of the City of Pico Rivera, pursuant to the findings set forth above, does hereby adopts the IS/MND and MMRP for a Development Agreement to construct a digital billboard at 3900 Baybar Road.

SECTION 5. The City Clerk shall certify to the passage and approval of this resolution, and it shall thereupon be in full force and effect. (SIGNATURES ON NEXT PAGE)
RESOLUTION NO.

Page 3 ends

APPROVED AND PASSED this 27th day of May 2025.

John R. Garcia, Mayor
ATTEST: APPROVED AS TO FORM:

Cynthia Ayala, CMC, City Clerk Arnold M. Alvarez-Glasman, City Attorney CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

INITIAL STUDY & MITIGATED NEGATIVE DECLARATION
PAGE 1

INITIAL STUDY AND

MITIGATED NEGATIVE DECLARATION

DIGITAL BILLBOARD
3900 BAYBAR ROAD

PICO RIVERA, CALIFORNIA
LEAD AGENCY:

CITY OF PICO RIVERA

COMMUNITY AND ECONOMIC DEVELOPMENT DEPARTMENT
6615 PASSONS BOULEVARD
PICO RIVERA, CALIFORNIA 90660
REPORT PREPARED BY:

BLODGETT BAYLOSIS ENVIRONMENTAL PLANNING
2211 S. HACIENDA BOULEVARD, SUITE 107
HACIENDA HEIGHTS, CALIFORNIA 91745
FEBRUARY 3, 2025
PICO 054

EXHIBIT A
CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

INITIAL STUDY & MITIGATED NEGATIVE DECLARATION
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THIS PAGE HAS BEEN INTENTIONALLY LEFT BLANK.

CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

INITIAL STUDY & MITIGATED NEGATIVE DECLARATION
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MITIGATED NEGATIVE DECLARATION
PROJECT NAME: Digital Billboard
PROJECT ADDRESS: The project site’s address is 3900 Baybar Road, Pico Rivera, California. The project site’s current Assessor’s Parcel Number (APN) that is assigned to the property is 8125-013-019.

APPLICANT: The project Applicant is Outfront Media.

CITY AND COUNTY: Pico Rivera, Los Angeles County.

DESCRIPTION: The City of Pico Rivera is reviewing an application to construct a new 14 feet by 48 feet LED “V” shaped billboard. Two 14 feet by 48 feet LED display faces would be angled towards each other to be shaped as a “V” to allow visibility to drivers traveling northbound and southbound on the Interstate 605 (I-605). The maximum height of the billboard would be 70 feet tall. The project site recently involved the construction of an industrial warehouse. The ground surfaces are paved with concrete. This newly constructed cross-dock distribution facility includes 61 dock high truck doors as well as 53 on-site trailer and 20 truck tractor parking spaces. The digital billboard would be located approximately 60 feet west of the southwest corner of the warehouse near Baybar Road.

The proposed project site’s current zoning is General Industrial (I-G) and the current General Plan designation is Industrial (I).

EVALUATION FORMAT: The attached initial study is prepared in accordance with the California Environmental Quality Act (CEQA) pursuant to Public Resources Code Section 21000, et seq. and the State CEQA Guidelines (California Code of Regulations Section 15000, et seq.). Specifically, the preparation of the attached Initial Study was guided by Section 15063 of the State CEQA Guidelines. The project was evaluated based on its effect on 21 major categories of environmental factors. Each factor is reviewed by responding to a series of questions regarding the impact of the project on each element of the overall factor. The Initial Study checklist includes a formatted analysis that provides a determination of the effect of the project on the factor and its elements. The effect of the project is categorized into one of the following four categories of possible determinations:

Potentially
Significant Impact
Less than Significant
With Mitigation Incorporated
Less than
Significant No Impact
Substantiation is then provided to justify each determination. One of the four following conclusions is then provided as a summary of the analysis for each of the major environmental factors.

No Impact: No impacts are identified or anticipated, and no mitigation measures are required.

Less than Significant Impact: No significant adverse impacts are identified or anticipated, and no mitigation measures are required.

Less than Significant Impact with Mitigation: Possible significant adverse impacts have been identified or anticipated and mitigation measures are required as a condition of the project’s approval to reduce these impacts to a level below significance.

Potentially Significant Impact: Significant adverse impacts have been identified or anticipated. An Environmental Impact Report (EIR) is required to evaluate these impacts.

CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

INITIAL STUDY & MITIGATED NEGATIVE DECLARATION
PAGE 4
ENVIRONMENTAL FACTORS POTENTIALLY AFFECTED:

The environmental factors checked below will be potentially affected by this project, involving at least one impact that is a "Potentially Significant Impact Requiring Mitigation" as indicated by the checklist in the attached Initial Study.

Aesthetics Agriculture & Forestry Resources Air Quality Biological Resources  Cultural Resources Energy
Geology & Soils Greenhouse Gas Emissions Hazards & Hazardous Materials Hydrology & Water Quality Land Use & Planning Mineral Resources Noise Population & Housing Public Services
Recreation Transportation & Traffic  Tribal Cultural Resources Utilities & Service Systems Wildfire Mandatory Findings of Significance
DETERMINATION: (To be completed by the Lead Agency) On the basis of this initial evaluation, the following finding is made:

The proposed project COULD NOT have a significant effect on the environment, and a NEGATIVE DECLARATION shall be prepared.

Although the proposed project could have a significant effect on the environment, there shall not be a significant effect in this case because revisions in the project have been made by or agreed to by the project proponent. A MITIGATED NEGATIVE DECLARATION shall be prepared.

The proposed project MAY have a significant effect on the environment, and an ENVIRONMENTAL IMPACT REPORT is required.

The proposed project MAY have a "potentially significant impact" or "potentially significant unless mitigated" impact on the environment, but at least one effect 1) has been adequately analyzed in an earlier document pursuant to applicable legal standards, and 2) has been addressed by mitigation measures based on the earlier analysis as described on attached sheets. An ENVIRONMENTAL IMPACT REPORT is required, but it must analyze only the effects that remain to be addressed.

Although the proposed project could have a significant effect on the environment, because all potentially significant effects (a) have been analyzed adequately in an earlier EIR or NEGATIVE DECLARATION pursuant to applicable standards, and (b) have been avoided or mitigated pursuant to that earlier EIR or NEGATIVE DECLARATION, including revisions or mitigation measures that are imposed upon the proposed project, nothing further is required.

Signature Date
The project is also described in greater detail in the attached Initial Study.

CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

INITIAL STUDY & MITIGATED NEGATIVE DECLARATION
PAGE 5

TABLE OF CONTENTS
MITIGATED NEGATIVE DECLARATION ............................................................... 3 SECTION 1 INTRODUCTION...................................................................................7

1.1 PURPOSE OF INITIAL STUDY..........................................................................................................................7

1.2 INITIAL STUDY’S ORGANIZATION..................................................................................................................8 SECTION 2 PROJECT DESCRIPTION..................................................................... 9

2.1 PROJECT OVERVIEW ....................................................................................................................................9

2.2 PROJECT LOCATION.....................................................................................................................................9

2.3 ENVIRONMENTAL SETTING..........................................................................................................................9 Exhibit 2-1 Regional Map........................................................................................................................10 Exhibit 2-2 Citywide Map.........................................................................................................................11 Exhibit 2-3 Local Map ............................................................................................................................. 12 Exhibit 2-4 Aerial Photograph................................................................................................................ 13 Exhibit 2-5 Site Plan................................................................................................................................. 14 Exhibit 2-6a On-Site Photographs.......................................................................................................... 15 Exhibit 2-6B On-Site Photographs ......................................................................................................... 16 Exhibit 2-7A-View From I-605 Northbound (250 Feet Away)............................................................. 17 Exhibit 2-7B-View From I-605 Northbound (1,300 Feet Away).......................................................... 18 Exhibit 2-8A-View From I-605 Southbound (250 Feet Away)............................................................. 19 Exhibit 2-8B-View From I-605 Southbound (2,600 Feet Away) ........................................................ 20

2.4 DESCRIPTION OF THE PROJECT.................................................................................................................. 21

2.5 DISCRETIONARY ACTIONS..........................................................................................................................22 SECTION 3 ENVIRONMENTAL ANALYSIS ...........................................................23

3.1 AESTHETICS ...............................................................................................................................................23

3.2 AGRICULTURE & FORESTRY RESOURCES....................................................................................................26

3.3 AIR QUALITY .............................................................................................................................................28

3.4 BIOLOGICAL RESOURCES ...........................................................................................................................32

3.5 CULTURAL RESOURCES..............................................................................................................................36

3.6 ENERGY.....................................................................................................................................................39

3.7 GEOLOGY & SOILS...................................................................................................................................... 41

3.8 GREENHOUSE GAS EMISSIONS ..................................................................................................................44

3.10 HYDROLOGY & WATER QUALITY..............................................................................................................50

3.11 LAND USE & PLANNING............................................................................................................................53

3.12 MINERAL RESOURCES..............................................................................................................................54

3.13 NOISE ......................................................................................................................................................56 .14 POPULATION & HOUSING...........................................................................................................................58

3.15 PUBLIC SERVICES.....................................................................................................................................59

3.16 RECREATION............................................................................................................................................62

3.17 TRANSPORTATION....................................................................................................................................63

3.18 TRIBAL CULTURAL RESOURCES................................................................................................................67

3.19 UTILITIES AND SERVICE SYSTEMS ............................................................................................................70

3.20 WILDFIRE ...............................................................................................................................................72

3.21 MANDATORY FINDINGS OF SIGNIFICANCE................................................................................................74 SECTION 4 CONCLUSIONS...................................................................................75

4.1 FINDINGS...................................................................................................................................................75 SECTION 5 REFERENCES..................................................................................... 77

5.1 PREPARERS ................................................................................................................................................ 77

5.2 REFERENCES ............................................................................................................................................. 77 CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

INITIAL STUDY & MITIGATED NEGATIVE DECLARATION
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APPENDICES (SEPARATE COVER)
APPENDIX A – AIR QUALITY WORKSHEETS
CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

INITIAL STUDY & MITIGATED NEGATIVE DECLARATION
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SECTION 1 INTRODUCTION

1.1 PURPOSE OF INITIAL STUDY
The City of Pico Rivera is reviewing an application to construct a new 14 feet by 48 feet LED “V” shaped digital billboard. Two 14 feet by 48 feet LED sign faces would be angled towards each other to be shaped as a “V” to allow visibility to drivers traveling northbound and southbound on the Interstate 605 (I-605).

The maximum height of the billboard would be 70 feet tall. The project site recently completed the construction of an industrial warehouse, with the site paved with concrete. This newly constructed crossdock distribution facility includes 61 dock high truck doors as well as 53 on-site trailer and 20 truck tractor parking.1 The digital billboard would be located at the southwest corner of the building near Baybar Road. The proposed project site’s current zoning is General Industrial (I-G) and the current General Plan designation is Industrial (I).

The proposed project is considered to be a project under the California Environmental Quality Act (CEQA).2 The City of Pico Rivera is the designated Lead Agency for the proposed project and the City will be responsible for the project’s environmental review. Section 21067 of CEQA defines a Lead Agency as the public agency that has the principal responsibility for carrying out or approving a project that may have a significant effect on the environment.3 The project Applicant is Outfront Media. As part of the proposed project’s environmental review, this Initial Study has been prepared. 4 The primary purpose of CEQA is to ensure that decision-makers and the public understand the environmental implications of a specific action or project. The purpose of this Initial Study is to ascertain whether the proposed project will have the potential for significant adverse impacts on the environment once it is implemented. Pursuant to the CEQA Guidelines, additional purposes of this Initial Study include the following:
● To provide the City of Pico Rivera with information to use as the basis for deciding whether to prepare an environmental impact report (EIR), mitigated negative declaration, or negative declaration for the proposed project;
● To facilitate the project’s environmental assessment early in the design and development of the proposed project;
● To eliminate unnecessary EIRs; and,
● To determine the nature and extent of any impacts associated with the proposed project’s implementation.

Certain projects or actions may also require oversight approvals or permits from other public agencies.

These other agencies are referred to as Responsible Agencies and Trustee Agencies, pursuant to Sections 15381 and 15386 of the State CEQA Guidelines. This Initial Study and the Notice of Intent to Adopt a Mitigated Negative Declaration will be forwarded to responsible agencies, trustee agencies, and the public for review and comment.
1 CenterPoint. Rare Infill Cross-Dock Facility 3900 Baybar Road. https://www.3900baybar.com/. 2 California, State of. Title 14. California Code of Regulations. Chapter 3. Guidelines for the Implementation of the California Environmental Quality Act. as Amended 1998 (CEQA Guidelines). § 15060 (b). 3 California, State of. California Public Resources Code. Division 13, Chapter 2.5. Definitions. as Amended 2001. § 21067. 4 Ibid. (CEQA Guidelines) § 15050.

CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

INITIAL STUDY & MITIGATED NEGATIVE DECLARATION
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A 30-day public review period will be provided to allow these entities and other interested parties to comment on the proposed project and the findings of this Initial Study.5 Comments must be sent to the attention of:

Hector Hernandez, Senior Planner
City of Pico Rivera Community and Economic Development Department 6615 Passons Boulevard
Pico Rivera, California 90660
Phone Number: 562-801-4340
E-Mail: [email protected]

1.2 INITIAL STUDY’S ORGANIZATION
This Initial Study was prepared pursuant to both the State of California CEQA Guidelines and the local CEQA Guidelines of the City. The following annotated outline summarizes the contents of this Initial Study:
● Section 1 Introduction, provides the procedural context surrounding this Initial Study's preparation and insight into its composition.
● Section 2 Project Description, describes the proposed project’s physical and operational characteristics and provides an overview of the existing environment as it relates to the project site.
● Section 3 Environmental Analysis, includes an analysis of potential impacts associated with the construction and the subsequent occupancy of the proposed commercial development. ● Section 4 Conclusions, indicates the manner in which the mitigation measures identified in the environmental analysis will be implemented as a means to address potential environmental impacts.
● Section 5 References, identifies the sources used in the preparation of this Initial Study. 5 California, State of. Public Resources Code Division 13. The California Environmental Quality Act. Chapter 2.6, Section 2109(b). 2000.

CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

INITIAL STUDY & MITIGATED NEGATIVE DECLARATION
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SECTION 2 PROJECT DESCRIPTION

2.1 PROJECT OVERVIEW
The City of Pico Rivera is reviewing an application to construct a new 14 feet by 48 feet LED “V” shaped billboard. Two 14 feet by 48 feet LED sign faces would be angled towards each other to be shaped as a “V” to allow visibility to drivers traveling northbound and southbound on Interstate 605 (I-605). The maximum height of the billboard would be 70 feet tall. The project site recently completed the construction of an industrial warehouse, with the site paved with concrete. This newly constructed crossdock distribution facility includes 61 dock-high truck doors as well as 53 on-site trailer and 20 truck tractor parking spaces. The digital billboard would be located approximately 60 feet west of the southwest corner of the warehouse near Baybar Road. The proposed project site’s current zoning designation is General Industrial (I-G) and the current General Plan designation is Industrial (I).

2.2 PROJECT LOCATION
The project site is located within the northern portion of the City of Pico Rivera. Pico Rivera is located in southeastern Los Angeles County, approximately 10 miles southeast of downtown Los Angeles. Pico Rivera is bounded by the City of Downey on the south, the City of Montebello on the west, the Whittier Narrows Regional Park on the north, and the City of Whittier and the City of Santa Fe Springs on the east.6 Major physiographic features in the surrounding area include the San Gabriel River located approximately 2,5000 feet to the west, Whittier Narrows Reservoir located approximately 1.5 miles to the west, Montebello Hills located approximately 2.6 miles to the west, and Puente Hills located approximately 1 mile to the east.7
The site’s address is 3900 Baybar Road in the City of Pico Rivera. The Assessor’s Parcel Number (APN) that is applicable to the project site is 8125-013-019. The project site’s latitude and longitude are 34°01'16.8”N; -118°02'44.5"W. The project site’s location within the City of Pico Rivera is shown in Exhibit 2-2 and a local map is provided in Exhibit 2-3. A local map is provided in Exhibit 2-3. An aerial photograph of the project site is shown in Exhibit 2-4. The site plan is shown in Exhibit 2-5. On-site photographs of the project site and the location of the proposed digital sign is shown in Exhibit 2-6A and 2-6B. A computer model of the proposed digital sign is shown at various distances in Exhibit 2-7A, 2-7B, 2-8A, and 2-8B.

2.3 ENVIRONMENTAL SETTING
The City of Pico Rivera is reviewing an application to construct a new 14 feet by 48 feet LED “V” shaped billboard. Two 14 feet by feet LED board would be angled towards each other to be shaped as a “V” to allow visibility to drivers traveling northbound and southbound on the Interstate 605 (I-605). The maximum height of the billboard would be 70 feet tall. A 40,898 square foot industrial warehouse with the remainder of the site paved with concrete, was recently constructed on the project site. This newly constructed warehouse is a cross-dock distribution facility which includes 61 dock high truck doors as well as 53 on-site trailer and 20 truck tractor parking spaces. The digital billboard would be located approximately 60 feet west of the southwest corner of the warehouse near Baybar Road. 6 United States Geological Survey. El Monte 7½ Minute Quadrangle. Photo revised 2022. 7 Google Maps and City of Pico Rivera Zoning Map. Website accessed on December 12, 2024.

CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

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EXHIBIT 2-1 REGIONAL MAP
SOURCE: QUANTUM GIS
CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

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EXHIBIT 2-2 CITYWIDE MAP
SOURCE: QUANTUM GIS
CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

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EXHIBIT 2-3 LOCAL MAP
SOURCE: QUANTUM GIS
CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

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EXHIBIT 2-4 AERIAL PHOTOGRAPH
SOURCE: GOOGLE MAPS
CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

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EXHIBIT 2-5 SITE PLAN
SOURCE: LEEDCO ENGINEERS, INC
CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

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Location of Digital Sign
EXHIBIT 2-6A ON-SITE PHOTOGRAPHS
SOURCE: CENTERPOINT (3900BAYBAR.COM)
CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

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Location of Digital Sign
EXHIBIT 2-6B ON-SITE PHOTOGRAPHS
SOURCE: CENTERPOINT (3900BAYBAR.COM)
CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

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EXHIBIT 2-7A-VIEW FROM I-605 NORTHBOUND (250 FEET AWAY) SOURCE: BLODGETT BAYLOSIS ENVIRONMENTAL PLANNING
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EXHIBIT 2-7B-VIEW FROM I-605 NORTHBOUND (1,300 FEET AWAY) SOURCE: BLODGETT BAYLOSIS ENVIRONMENTAL PLANNING
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EXHIBIT 2-8A-VIEW FROM I-605 SOUTHBOUND (250 FEET AWAY) SOURCE: BLODGETT BAYLOSIS ENVIRONMENTAL PLANNING
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EXHIBIT 2-8B-VIEW FROM I-605 SOUTHBOUND (2,600 FEET AWAY) SOURCE: BLODGETT BAYLOSIS ENVIRONMENTAL PLANNING
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The proposed project site’s current zoning is General Industrial (I-G) and the current General Plan designation is Industrial (I). Existing uses found in the vicinity of th78e project site are summarized below:
● North of the Project Site. Baybar Road is located to the north of the project site. Further north is the San Gabriel River Freeway, Interstate 605. North of the freeway are open spaces and the Pico Rivera Sports Arena. This area is designated as Park/Open Space (P-OS) in the City’s General Plan and the zoning designation is Open Spaces (O-S).
● South of the Project Site. Industrial buildings are located south of the project. This area is located in the City of Industry area and is designated as Employment in the City of Industry’s General Plan and the zoning designation is Industrial.
● West of the Project Site. Baybar Road is located to the west of the project site. Further west is the San Gabriel River Freeway, Interstate 605. West of the freeway are open spaces. This area is designated as Park/Open Space (P-OS) in the City’s General Plan and the zoning designation is Open Spaces (O-S).
● East of the Project Site. Industrial buildings are located east of the project. This area is located in the City of Industry area and is designated as Employment in the City of Industry’s General Plan and the zoning designation is Industrial.

2.4 DESCRIPTION OF THE PROJECT

OVERVIEW OF PHYSICAL CHARACTERISTICS
The City of Pico Rivera is reviewing an application to construct a new 14 feet by 48 feet LED “V” shaped billboard. Two 14 feet by 48 feet LED board would be angled towards each other to be shaped as a “V” to allow visibility to drivers traveling northbound and southbound on the Interstate 605 (I-605). The project elements are summarized below:
● Site Plan. The proposed development would involve the construction of a new digital billboard.

The project site was recently developed with an industrial warehouse and the site is paved with concrete. This newly constructed cross-dock distribution facility includes 61 dock high truck doors as well as 53 on-site trailer and 20 truck tractor parking spaces. The digital billboard would be located approximately 60 feet west of the southwest corner of the warehouse near Baybar Road. ● Digital Billboard. The new 14 feet by 48 feet LED “V” shaped billboard would be constructed.

Two 14 feet by 48 feet LED board faces would be angled towards each other to be shaped as a “V” to allow visibility to drivers traveling northbound and southbound on the Interstate 605 (I-605).

The maximum height for the billboard would be 70 feet tall. The billboard would consist of a new sign pole, a torsion tube, and two 10 foot cameras.

CONSTRUCTION CHARACTERISTICS
The materials used in the construction of electronic signs are manufactured off-site. The electronic sign components would be transported to the location where they would be assembled and installed.

The installation of the electronic sign would result in short-term (construction-related) noise impacts during the two to four-day installation period and one week for the pole cover installation for the CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

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electronic sign. The installation would include the following activities:
● Task One: The footings for the electronic sign structure are completed. The estimated column depth for the electronic sign’s support will be 30 feet and the diameter will be 5.5 feet. This results in an export of between 28 to 144 cubic yards of dirt for the electronic sign (i.e., with a 2 feet pad added to the 30 feet deep column, the size of the footing is 32 feet by 5.5 feet). In addition to the drilling rig, the construction team uses a skip loader (bucket truck), dump truck for soil export, and water truck as needed to water down dust. Any excavated areas are required to be fully covered. The construction crew installs the sign column and then pours the concrete.

The crew utilizes a crane truck, a flatbed truck (to carry in the prefabricated columns), and a concrete truck. A fast-setting concrete is utilized, allowing the concrete to cure overnight. 8 ● Task Two: The crew erects the sign supports and the signs. For this construction activity, a crane truck is utilized and a flatbed truck is required to transport the structure and sign faces. The electrical connections are then installed. This task will take one to two days to complete. The crew completes any other necessary tasks to complete the structures and clean up the installation site. ● Task Three: Any necessary landscaping repairs and improvements would also be made. The installation of the column cover would take approximately one week.

2.5 DISCRETIONARY ACTIONS
A Discretionary Decision is an action taken by a government agency (for this project, the government agency is the City of Pico Rivera) that calls for an exercise of judgment in deciding whether to approve a project. The proposed project site’s current zoning is General Industrial (I-G) and the current general Plan designation is Industrial (I). The proposed project will require the following approvals:
● The approval of the Negative Declaration; and,
● The approval of a development agreement.

Future approvals may include grading permits, building permits, etc. 8 This information is based on the construction characteristics of similar digital sign installation projects.

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SECTION 3 ENVIRONMENTAL ANALYSIS

3.1 AESTHETICS
Environmental Issue Areas Examined
Potentially
Significant
Impact
Less Than
Significant
Impact with
Mitigation
Less Than
Significant
Impact
No
Impact
A. Would the project have a substantial adverse effect on a scenic vista? 
B. Would the project substantially damage scenic resources including, but not limited to, trees, rock outcroppings, and historic buildings within a State scenic highway?

C. Would the project substantially degrade the existing visual character or quality of public views of the site and its surroundings? (Public views are those that are experienced from a publicly accessible vantage point). If the project is in an urbanized area, would the project conflict with applicable zoning and other regulations governing scenic quality?

D. Would the project create a new source of substantial light or glare which would adversely affect day or nighttime views in the area?

3.1.1 THRESHOLDS OF SIGNIFICANCE
A project may be deemed to have a significant adverse aesthetic impact if it results in any of the following:
● An adverse effect on a scenic vista;
● Substantial damage to scenic resources, including, but not limited to, trees, rock outcroppings, and historic buildings within a State scenic highway;
● A substantial degradation of the existing visual character or quality of the site and its surroundings; or,
● A new source of substantial light and glare that would adversely affect daytime or night-time views in the area.

3.1.2 ANALYSIS OF ENVIRONMENTAL IMPACTS
A. Would the project affect a scenic vista? ● No Impact.

The project site was recently developed with the construction of a 40,898 square foot industrial warehouse. This newly constructed cross-dock distribution facility includes 61 dock high truck doors as well as 53 on-site trailer and 20 truck tractor parking spaces. The site is bounded by the Baybar Road and Interstate 605 on the north and west, and industrial development on the south and east. Existing uses found in the vicinity of the project site are summarized below:
● North of the Project Site. Baybar Road is located to the north of the project site. Further north is the San Gabriel River Freeway, Interstate 605. North of the freeway are open spaces and the Pico CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

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Rivera Sports Arena. This area is designated as Park/Open Space (P-OS) in the City’s General Plan and the zoning designation is Open Spaces (O-S).
● South of the Project Site. Industrial buildings are located south of the project. This area is located in the City of Industry area and is designated as Employment in the City of Industry’s General Plan and the zoning designation is Industrial.
● West of the Project Site. Baybar Road is located to the west of the project site. Further west is the San Gabriel River Freeway, Interstate 605. West of the freeway are open spaces. This area is designated as Park/Open Space (P-OS) in the City’s General Plan and the zoning designation is Open Spaces (O-S).
● East of the Project Site. Industrial buildings are located east of the project. This area is located in the City of Industry area and is designated as Employment in the City of Industry’s General Plan and the zoning designation is Industrial.

The approval of the proposed project would promote the construction of a new digital billboard with a maximum height of 70 feet. The dominant scenic views from the area include the views of the Montebello Hills located approximately 2.6 miles to the west and Puente Hills located approximately 1 mile to the east.

The proposed project will not significantly impact views. A model of the proposed digital sign is shown at various distances in Exhibit 2-7A, 2-7B, 2-8A, and 2-8B. Views of the Montebello and Puente Hills would remain visible from Baybar Road. Views of the Puente Hills have already been obstructed by existing industrial development. There are no other scenic vistas present in the vicinity of the project site that would be affected by the implementation of the proposed project. As a result, no impacts would occur.

B. Would the project substantially damage scenic resources, including, but not limited to, trees, rock outcroppings, and historic buildings within a state scenic highway? ● No Impact.

The Pico Rivera General Plan does not include any designated scenic corridors.9 In addition, there are no scenic trees, rock outcroppings, and historic structures located on-site. The landscaping present on-site is turf and ruderal vegetation. The project site is being developed and does not contain any scenic rock outcroppings. Lastly, the project site does not contain any buildings listed in the State or National register (refer to Section 3.5). According to the California Department of Transportation, there is no State or County designated scenic highways in the vicinity of the project site.10 As a result, no impacts on scenic resources would occur.

C. A substantial degradation of the existing visual character or quality of the site and its surroundings? ● No Impact.

The digital billboard would be located approximately 60 feet west of the southwest corner of the warehouse near Baybar Road. existing warehouse building. The top of the sign face would be 70-feet above the parking lot surface. The proposed electronic sign installation site is located within a surface parking lot. 11 In addition, the proposed digital billboard will comply with all State regulations. As a result, no impacts would occur.
9 City of Pico Rivera. Pico Rivera General Plan. October 2014. 10 California Department of Transportation. Official Designated Scenic Highways. www.dot.ca.gov 11 Google Earth. Website accessed July 28, 2023. Site visit occurred on July 14, 2023.

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D. Would the project create a new source of substantial light or glare that would adversely affect day or nighttime views in the area? ● Less than Significant Impact Exterior lighting can be a nuisance to adjacent land uses that are sensitive to this lighting. For example, lighting emanating from unprotected or unshielded light fixtures may shine through windows that could disturb the residents inside. This light spillover is referred to as light trespass which is typically defined as the presence of unwanted light on properties located adjacent to the source of lighting. Sensitive receptors refer to land uses and/or activities that are especially sensitive to light and typically include homes, schools, playgrounds, hospitals, convalescent homes, and other similar facilities where children or the elderly may congregate. No light sensitive receptors are located adjacent to the project site. The nearest sensitive receptor are residential homes located approximately 2,400 feet to the west and southeast of the project site.

An electronic display billboard is a large screen made up of LED (light emitting diode) bulbs which are arranged and timed to create static, changing or full motion text and images. The State Law does not allow for any digital messages to change (or cycle) faster than 4 seconds. The industry standard is to run eight advertising spots, 8 seconds each for a 64-second loop. The new sign’s luminosity would adhere to the Outdoor Advertising Association of America (OAAA) luminosity policy of not exceeding a brightness of 0.3 footcandles above the ambient light. The new electronic display billboard would be located on a property that is commercial. The new sign would feature light-emitting diode (“LED”) displays. As opposed to incandescent signs, LED signs are highly directional, which is an advantage in an urban setting since the light can be directed more precisely to the intended audience. Light measurements are completed in footcandles. A foot-candle is the amount of light produced by a single candle when measured from one foot away. For reference, a 100-watt light bulb produces 137 foot-candles at one foot away, 0.0548 foot-candles at 50 feet and 0.0137 foot-candles at 100 feet. Table 3-1 represents the total increase in ambient light produced by the sign under typical operation at night.

Table 3-1 Increase in Ambient Light From Proposed Sign (foot-candles) Distance from Sign 0 Degrees 20 Degrees 40 Degrees 60 Degrees 75 Degrees 100 feet 0.1171 0.0966 0.0652 0.0295 0.0059
200 feet 0.0293 0.0241 0.0163 0.0074 0.0015
Source: Watchfire Signs
Light values in foot-candles at night under typical operation The ambient light increases would be less than shown in the table since they fail to consider any objects blocking the line-of-sight to the sign. Obstructions such as trees would further reduce real world overall ambient light increases. In addition to obstructions, any existing light within the area will further diminish any light increase. Given the above comparisons and measurements, the area will see an almost undetectable difference in ambient light after installation of the LED displays. Ambient light levels are more heavily impacted by street, building and landscape lights than the increases produced by an LED display. Furthermore, the new sign would be required to include a photometric sensor that will adjust the intensity of the sign for daytime and nighttime viewing. The photometric sensor will be part of the electronic sign plans. The new digital sign would replace an older static billboard that was demolished in CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

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October of 2024 that did not employ modern technology. As a result, the impacts would be less than significant.

3.1.3 CUMULATIVE IMPACTS
The potential aesthetic impacts related to views, aesthetics, and light and glare is site specific. As a result, no cumulative aesthetic impacts are anticipated.

3.1.4 MITIGATION MEASURES
The analysis determined that the proposed project would not result in any significant adverse impacts.

As a result, no mitigation is required.

3.2 AGRICULTURE & FORESTRY RESOURCES
Environmental Issue Areas Examined
Potentially
Significant
Impact
Less Than
Significant
Impact
with
Mitigation
Less Than
Significant
Impact
No
Impact
A. Would the project convert Prime Farmland, Unique Farmland, or Farmland of Statewide Importance (Farmland), as shown on the maps prepared pursuant to the Farmland Mapping and
Monitoring Program of the California Resources Agency, to nonagricultural uses? 
B. Would the project conflict with existing zoning for agricultural uses, or a Williamson Act Contract? 
C. Would the project conflict with existing zoning for, or cause rezoning of, forest land (as defined in Public Resources Code Section 12220(g)), timberland (as defined by Public Resources Code Section 4526), or timberland zoned Timberland Production (as defined by Government Code Section 51104(g))?

D. Would the project result in the loss of forest land or conversion of forest land to a non-forest use? 
E. Would the project involve other changes in the existing environment which, due to their location or nature, could result in conversion of Farmland to non-agricultural use or conversion of forest land to a non-forest use?

3.2.1 THRESHOLDS OF SIGNIFICANCE
A project may be deemed to have a significant impact on agriculture resources if it results in any of the following:
● The conversion of Prime Farmland, Unique Farmland, or Farmland of Statewide importance; ● A conflict with existing zoning for agricultural use or a Williamson Act Contract; ● A conflict with existing zoning for, or cause rezoning of, forest land (as defined in Public Resources Code §4526), or zoned timberland production (as defined by Government Code §51104[g]); ● The loss of forest land or the conversion of forest land to a non-forest use; or, CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

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● Changes to the existing environment that due to their location or nature may result in the conversion of farmland to non-agricultural uses.

3.2.2 ANALYSIS OF ENVIRONMENTAL IMPACTS
A. Would the project convert Prime Farmland, Unique Farmland, or Farmland of Statewide Importance, as shown on the maps prepared pursuant to the Farmland Mapping and Monitoring Program of the California Resources Agency, to non-agricultural use? ● No Impact.

The project area is located in the midst of industrial development. According to the California Department of Conservation, the project site is located on Urban and Built-Up land. The site’s current zoning designation does not permit agricultural uses (refer to Section 3.10, Land Use and Planning). As a result, no impacts on prime farmland soils would occur.

B. Would the project conflict with existing zoning for agricultural use or a Williamson Act Contract? ● No Impact.

According to the California Department of Conservation Division of Land Resource Protection, the project site is not subject to a Williamson Act Contract.12 As a result, no impacts on existing Williamson Act Contracts would occur.

C. Would the project conflict with existing zoning for or cause rezoning of, forest land (as defined in Public Resources Code Section 4526), or zoned timberland production (as defined by Government Code § 51104[g])? ● No Impact.

The project site is located in the midst of an urban area and no forest lands are located within the City. The General Plan and zoning designations applicable to the project site do not provide for any forest land preservation.13 No impacts on forest land or timber resources would result.

D. Would the project result in the loss of forest land or the conversion of forest land to a non-forest use? ● No Impact.

No forest lands are found within the City nor does the applicable land use designations provide for any forest land protection. Furthermore, no loss or conversion of existing forest lands will result from the proposed project’s implementation. As a result, no impacts would occur.

E. Would the project involve other changes in the existing environment that, due to their location or nature, may result in conversion of farmland to non-agricultural use? ● No Impact.

No agricultural activities or farmland uses are located in the City or within the project area. The proposed project will not involve the conversion of any existing farmland area to an urban use. As a result, no impacts would occur.
12 California Department of Conservation. State of California Williamson Act Contract Land. ftp://ftp.consrv.ca.gov/pub/dlrp/WA/2012%20Statewide%20Map/WA_2012_8x11.pdf 13 City of Pico Rivera. Pico Rivera General Plan. Land Use Element. 2014.

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3.2.3 CUMULATIVE IMPACTS
The analysis determined that there are no agricultural or forestry resources located in the project area and that the proposed project’s implementation would not result in any significant adverse impacts on these resources. As a result, no cumulative impacts on agricultural or farmland resources would occur.

3.2.4 MITIGATION MEASURES
The analysis of agricultural and forestry resources indicated that no significant adverse impacts on these resources would occur as part of the proposed project’s implementation. As a result, no mitigation is required.

3.3 AIR QUALITY
Environmental Issue Areas Examined
Potentially
Significant
Impact
Less Than
Significant
Impact with
Mitigation
Less Than
Significant
Impact
No
Impact
A. Would the project conflict with or obstruct implementation of the applicable air quality plan? 
B. Would the project result in a cumulatively considerable net increase of any criteria pollutant for which the project region is non-attainment under an applicable federal or state ambient air quality standard?

C. Would the project expose sensitive receptors to substantial pollutant concentrations? 
D. Would the project result in other emissions (such as those leading to odors) adversely affecting a substantial number of people?

3.3.1 THRESHOLDS OF SIGNIFICANCE
A project will normally be deemed to have a significant adverse environmental impact on air quality, if it results in any of the following:
● A conflict with the obstruction of the implementation of the applicable air quality plan; ● A cumulatively considerable net increase of any criteria pollutant for which the project region is in non-attainment under an applicable Federal or State ambient air quality standard; ● The exposure of sensitive receptors to substantial pollutant concentrations; or, ● The creation of objectionable odors affecting a substantial number of people.

The South Coast Air Quality Management District (SCAQMD) has established quantitative thresholds for short-term (construction) emissions and long-term (operational) emissions for criteria pollutants. These criteria pollutants include the following:
● Ozone (O3) is a nearly colorless gas that irritates the lungs, damages materials, and vegetation. O3 is formed by photochemical reaction (when nitrogen dioxide is broken down by sunlight).

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● Carbon monoxide (CO), a colorless, odorless toxic gas that interferes with the transfer of oxygen to the brain, is produced by the incomplete combustion of carbon-containing fuels emitted as vehicle exhaust.
● Nitrogen dioxide (NO2) is a yellowish-brown gas, which at high levels can cause breathing difficulties. NO2 is formed when nitric oxide (a pollutant from burning processes) combines with oxygen.
● PM10 and PM2.5 refers to particulate matter less than ten microns and two and one-half microns in diameter, respectively. Particulates of this size cause a greater health risk than larger-sized particles since fine particles can more easily be inhaled.

There are daily and quarterly emissions thresholds for the construction and operation of a proposed project that have been established by the SCAQMD. Projects in the South Coast Air Basin (SCAB) generating construction-related emissions that exceed any of the following emissions thresholds are considered to be significant under CEQA:
● 75 pounds per day of reactive organic compounds;
● 100 pounds per day of nitrogen dioxide;
● 550 pounds per day of carbon monoxide;
● 150 pounds per day of PM10; or,
● 150 pounds per day of sulfur oxides.

A project would have a significant effect on air quality if any of the following long-term (operational) emissions thresholds for criteria pollutants are exceeded:
● 55 pounds per day of reactive organic compounds;
● 55 pounds per day of nitrogen dioxide;
● 550 pounds per day of carbon monoxide;
● 150 pounds per day of PM10; or,
● 150 pounds per day of sulfur oxides.14

3.3.2 ANALYSIS OF ENVIRONMENTAL IMPACTS
A. Would the project conflict with or obstruct implementation of the applicable air quality plan? ● No Impact.

Measures to improve regional air quality are outlined in the SCAQMD’s Air Quality Management Plan (AQMP).15 The most recent AQMP was adopted in 2012 and was jointly prepared with the California Air Resources Board (CARB) and the Southern California Association of Governments (SCAG).16 The primary criteria pollutants that remain non-attainment in the local area include PM2.5 and Ozone. Specific criteria for determining a project’s conformity with the AQMP is defined in Section 12.3 of the SCAQMD’s CEQA 14 South Coast Air Quality Management District, Final 2012 Air Quality Plan, Adopted June 2007. 15 Ibid.
16 South Coast Air Quality Management District. Final 2012 Air Quality Plan. Adopted 2012.

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Air Quality Handbook. The Air Quality Handbook refers to the following criteria as a means to determine a project’s conformity with the AQMP:17
● Consistency Criteria 1 refers to a proposed project’s potential for resulting in an increase in the frequency or severity of an existing air quality violation or its potential for contributing to the continuation of an existing air quality violation.
● Consistency Criteria 2 refers to a proposed project’s potential for exceeding the assumptions included in the AQMP or other regional growth projections relevant to the AQMP’s implementation.18
In terms of Criteria 1, the proposed project’s long-term (operational) airborne emissions will be below levels that the SCAQMD considers to be a significant adverse impact (refer to the analysis included in the next section where the long-term stationary and mobile emissions for the proposed project are summarized in Table 3-3. According to the Growth Forecast Appendix prepared by SCAG, the City’s future projected population for the year 2040 is 58,000 persons, an increase of 3,100 persons from the 2020 population. The potential increase of 40 persons would not result in an exceedance. As a result, the proposed project’s impacts are less than significant.19 The employment increase from the proposed project will be well within the projections provided by SCAG and the proposed project will not violate Consistency Criteria 2. As a result, no impacts related to the implementation of the AQMP would occur.

B. Would the project violate any air quality standard or contribute substantially to an existing or projected air quality violation? ● Less than Significant Impact.

According to the SCAQMD, any project is significant if it triggers or exceeds the SCAQMD daily emissions threshold identified previously and noted at the bottom of Tables 3-2 and 3-3. The proposed project’s construction and operation would not lead to a violation of the above-mentioned criteria. The electronic sign installation will occur over a three- to five-day period. As shown in Table 3-2, daily construction emissions would not exceed the SCAQMD thresholds of significance. The short-term construction emissions would be limited to those emissions generated during the electronic sign installation. The support structure, sign faces, and the ancillary equipment are manufactured off-site and would be assembled at the installation sites. The analysis of daily construction and operational emissions was prepared utilizing the California Emissions Estimator Model (CalEEMod V.2022.1.1.29).

Table 3-2Estimated Daily Construction Emissions
Construction Phase ROG NOx CO SO2 PM10 PM2.5
Maximum Daily Emissions 6.23 5.15 6.97 0.01 0.81 0.27
Daily Thresholds 75 100 550 150 150 55
Significant Impact? No No No No No No
Source: CalEEMod Version 2022.1.1.29
17 South Coast Air Quality Management District. CEQA Air Quality Handbook. April 1993. 18 South Coast Air Quality Management District. CEQA Air Quality Handbook. April 1993. 19 Southern California Association of Governments. Growth Forecast. Regional Transportation Plan 2012-2035. April 2012.

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Long-term emissions refer to those air quality impacts that would occur once the proposed project has been constructed and is operational. These impacts would continue over the operational life of the project.

The two main sources of operational emissions include mobile emissions and area emissions related to offsite electrical generation. The analysis of long-term operational impacts summarized in Table 3-3also used the CalEEMod V.2022.1.1.29 computer model. The analysis summarized in Table 3-3 indicates that the operational (long-term) emissions would be below the SCAQMD daily emissions thresholds.

Table 3-3 Estimated Operational Emissions in lbs./day
Emission Source ROG NOx CO SO2 PM10 PM2.5
Maximum Daily Emissions (lbs./day) 0.05 0.00 0.00 0.00 0.00 0.00 Daily Thresholds 55 55 550 150 150 55
Significant Impact? No No No No No No
Source: CalEEMod Version 2022.1.1.29
The analysis presented in Tables 3-2 and 3-3 reflects projected emissions that are typically higher during the summer months and represent a worse-case scenario. As indicated in Tables 3-2 and 3-3, the impacts are considered to be less than significant. In addition, the SCAQMD Rule Book contains numerous regulations governing various activities undertaken within the district. Among these regulations is Rule 403.2 – Fugitive Dust Control for the South Coast Planning Area, which was adopted in 1996 for the purpose of controlling fugitive dust. Adherence to Rule 403.2 regulations is required for all projects undertaken within the district. Future construction truck drivers must also adhere to Title 13 - §2485 of the California Code of Regulations, which limits the idling of diesel-powered vehicles to less than five minutes.

Adherence to the aforementioned standard condition would minimize odor impacts from diesel trucks.

Adherence to Rule 403 Regulations and Title 13 - §2485 of the California Code of Regulations would further reduce the potential impacts. As a result, the impacts would be less than significant.

C. Would the project expose sensitive receptors to substantial pollutant concentrations? ● Less than Significant Impact.

According to the SCAQMD, residences, schools, daycare centers, playgrounds, and medical facilities are considered sensitive receptor land uses. The nearest sensitive receptor are residential homes located approximately 2,400 feet to the west and southeast of the project site. As a result, the sensitive receptors would not be within the localized significant threshold area. Adherence to additional mandatory Rule 403 regulations would reduce fugitive dust emissions by approximately 50% to levels that are less than significant. Rule 403 requires that temporary dust covers be used on any piles of excavated or imported earth to reduce wind-blown dust. In addition, all clearing, earthmoving, or excavation activities must be discontinued during periods of high winds (i.e., greater than 15 mph), so as to prevent excessive amounts of fugitive dust. Following the mandatory regulations, the project impacts would be less than significant.

D. Would the project create objectionable odors affecting a substantial number of people? ● No Impact.

The SCAQMD has identified those land uses that are typically associated with odor complaints. These uses include activities involving livestock, rendering facilities, food processing plants, chemical plants, composting activities, refineries, landfills, and businesses involved in fiberglass molding.20 The proposed 20 South Coast Air Quality Management District. CEQA Air Quality Handbook, Appendix 9. 2004 (as amended).

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project is a digital billboard and is not anticipated to create any objectionable odors. As a result, no impacts would occur.

3.3.3 CUMULATIVE IMPACTS
The proposed project’s implementation would not result in any new exceedance of air pollution standards nor contribute significantly to an existing air quality violation. Furthermore, the analysis determined that the implementation of the proposed project would not result in any significant adverse air quality impacts.

As a result, no significant adverse cumulative impacts would occur.

3.3.4 MITIGATION MEASURES
The proposed project’s air quality impacts are not considered to be a significant adverse impact. As a result, no mitigation is required.

3.4 BIOLOGICAL RESOURCES
Environmental Issue Areas Examined
Potentially
Significant
Impact
Less Than
Significant
Impact with
Mitigation
Less Than
Significant
Impact
No
Impact
A. Would the project have a substantial adverse effect, either directly or through habitat modifications, on any species identified as a candidate, sensitive, or special status species in local or regional plans, policies, or regulations, or by the California Department of Fish and Wildlife or U.S. Fish and Wildlife Service?

B. Would the project have a substantial adverse effect on any riparian habitat or other sensitive natural community
identified in local or regional plans, policies, regulations, or by the California Department of Fish and Wildlife or U.S. Fish and Wildlife Service?

C. Would the project have a substantial adverse effect on state or federally protected wetlands (including, but not limited to, marsh, vernal pool, coastal, etc.) through direct removal, filling, hydrological interruption, or other means? 
D. Would the project interfere substantially with the
movement of any native resident or migratory fish or wildlife species or with established native resident or migratory life corridors, or impede the use of native wildlife nursery sites? 
E. Would the project conflict with any local policies or ordinances protecting biological resources, such as a tree preservation policy or ordinance?

F. Would the project conflict with the provisions of an adopted Habitat Conservation Plan, Natural Community
Conservation Plan, or other approved local, regional, or State habitat conservation plan?

3.4.1 THRESHOLDS OF SIGNIFICANCE
A project may be deemed to have a significant adverse impact on biological resources if it results in any of the following:

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● A substantial adverse effect, either directly or through habitat modifications, on any species identified as a candidate, sensitive or special status species in local or regional plans, policies or regulations, or by the California Department of Fish and Wildlife or the U.S. Fish and Wildlife Service;
● A substantial adverse effect on any riparian habitat or other sensitive natural plant community identified in local or regional plans, policies, regulations, or by the California Department of Fish and Wildlife or U.S. Fish and Wildlife Service;
● A substantial adverse effect on Federally protected wetlands as defined by Section 404 of the Clean Water Act through direct removal, filling, hydrological interruption, or other means; ● A substantial interference with the movement of any native resident or migratory fish or wildlife species or with established native resident or migratory life corridors, or impede the use of native wildlife nursery sites;
● A conflict with any local policies or ordinances protecting biological resources, such as a tree preservation policy or ordinance; or,
● A conflict with the provisions of an adopted Habitat Conservation Plan, Natural Community Conservation Plan, or other approved local, regional, or State habitat conservation plan.

3.4.2 ANALYSIS OF ENVIRONMENTAL IMPACTS
A. Would the project have a substantial adverse effect, either directly or through habitat modifications, on any species identified as a candidate, sensitive, or special status species in local or regional plans, policies, or regulations, or by the California Department of Fish and Wildlife or U.S. Fish and Wildlife Service? ● No Impact.

The project area is located in the midst of urban development. A review of the California Department of Fish and Wildlife California Natural Biodiversity Database (CNDDB) Bios Viewer for the El Monte Quadrangle (the City of Pico Rivera is listed under the El Monte Quadrangle) indicated that out of a total of 79 native plant and animal species, five are either threatened or endangered.21 These species include:
● The Coastal California gnatcatcher is not likely to be found on-site due to the amount urbanization in the area and the lack of habitat suitable for the California Gnatcatcher. The absence of coastal sage scrub, the California Gnatcatcher’s primary habitat, further diminishes the likelihood of encountering such birds.22
● The least Bell’s vireo lives in a riparian habitat, with a majority of the species living in San Diego County.23 As a result, it is not likely that any least Bell’s vireos will be encountered during on-site construction activities.
21 California Department of Fish and Wildlife. Bios Viewer. https://apps.wildlife.ca.gov/bios6/?tool=cnddbqv 22 Audubon. California Gnatcatcher. http://birds.audubon.org/species/calgna 23 California Partners in Flight Riparian Bird Conservation Plan. Least Bell’s Vireo. http://www.prbo.org/calpif/htmldocs/ species/riparian/least_bell_vireo.htm
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● The willow flycatcher’s habitat consists of marsh, brushy fields, and willow thickets. 24 These birds
are often found near streams and rivers and are not likely to be found due to lack of habitat. ● The western yellow-billed cuckoo is an insect eating bird found in riparian woodland habitats.

The likelihood of encountering a western yellow-billed cuckoo is slim due to the level of urbanization present in the surrounding areas and the lack of riparian habitat.25 ● California Orcutt grass is found near vernal pools throughout Los Angeles, Riverside, and San Diego counties.26 As indicated previously, there are no bodies of water located on-site that would be capable of supporting populations of California Orcutt grass.

This newly constructed warehouse is a cross-dock distribution facility which includes 61 dock high truck doors as well as 53 on-site trailer and 20 truck tractor parking spaces. The digital billboard would be located approximately 60 feet west of the southwest corner of the warehouse near Baybar Road. The project site and surrounding areas are not conducive for the survival of the aforementioned species due to the lack of suitable habitat. As a result, no impacts on any candidate, sensitive, or special status species would result from proposed project’s implementation.

B. Would the project have a substantial adverse effect on any riparian habitat or other sensitive natural community identified in local or regional plans, policies, regulations, or by the California Department of Fish and Wildlife or U.S. Fish and Wildlife Service? ● Less than Significant Impact.

Due to the current state of the installation site and the level of development in the surrounding area, the installation sites does not offer a suitable habitat for any species. There are no local or regional plans, policies, or regulations that identify any riparian habitat or other sensitive natural community at or adjacent to the installation sites nor does the California Department of Fish and Wildlife identify any such habitat. A review of the U.S. Fish and Wildlife Service National Wetlands Inventory, Wetlands Mapper confirmed that there are no wetlands or riparian habitat present within or adjacent to the installation site.

The nearest wetland is the forested wetland located approximately 300 feet south of the proposed digital billboard. As a result, less than significant impacts on natural or riparian habitats would result.

C. Would the project have a substantial adverse effect on Federally protected wetlands as defined by Section 404 of the Clean Water Act (including, but not limited to, marsh, vernal pool, coastal, etc.) through direct removal, filling, hydrological interruption, or other means? ● No Impact.

According to the U.S. Fish and Wildlife Service National Wetlands Inventory, Wetlands Mapper, the forested wetland located approximately 300 feet south of the proposed digital billboard is classified as a Freshwater Forested/Shrub Wetland habitat.
27 The proposed project will not remove, fill, or interrupt the flow of the San Gabriel River (located approximately 2,400 feet northwest of the project site) because the proposed project will be restricted to the designated project site and will not intrude on the San Gabriel River. As a result, the proposed project would not impact any protected wetland area. 24 Audubon. Willow flycatcher. http://birds.audubon.org/birds/willow-flycatcher 25 US Fish and Wildlife Service. Sacramento Fish and Wildlife Office, Public Advisory. http://www.fws.gov/sacramento/outreach/Public-Advisories/WesternYellow-BilledCuckoo/outreach_PA_Western-Yellow-BilledCuckoo.htm 26 Center for Plant Conservation. Orcuttia Californica. http://www.centerforplantconservation.org/collection/ cpc_viewprofile.asp. 27 U.S. Fish and Wildlife Service. National Wetlands Inventory. https://fwsprimary.wim.usgs.gov/wetlands/apps/wetlands-mapper/ CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

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D. Would the project interfere substantially with the movement of any native resident or migratory fish or wildlife species or with established native resident or migratory life corridors, or impede the use of native wildlife nursery sites? ● No Impact.

As indicated previously, the project site is located in the midst of an urban area and there are no natural bodies of water located in the vicinity of the project site. In addition, there are no bodies of water that could provide a habitat for migratory birds. Constant disturbance (noise and vibration) from vehicles traveling on the adjacent I-605 Freeway further limits the installation site’s utility as a migration corridor.

The aforementioned conditions restrict the site’s utility as a migration corridor because the site lacks adequate suitable habitat for migratory species. As a result, no impacts will occur.

E. Would the project conflict with any local policies or ordinances protecting biological resources, such as a tree preservation policy or ordinance? ● No Impact.

No protected tree species or “Heritage Trees” are located within the project site boundaries. No trees are located within the project site boundaries. As a result, no impacts would occur.

F. Would the project conflict with the provisions of an adopted Habitat Conservation Plan, Natural Community Conservation Plan, or other approved local, regional, or State habitat conservation plan? ● No Impact.

According to the Conservation Plans and Agreements Database, no Habitat Conservation Plans or Natural Community Conservation Plans are applicable to the proposed project. Therefore, no conflict with the provisions of an adopted Habitat Conservation Plan, Natural Community Conservation Plan, or other approved local, regional, or state habitat conservation plan will occur. As a result, no impacts would occur.

In addition, the closest Significant Ecological Area to the project site is the Puente Hills Significant Ecological Area (SEA), located approximately 2,800 feet northwest of the project site.28 The proposed project will be restricted to the project site and will not impact the Puente Hills SEA. As a result, no impacts would occur.

3.4.3 CUMULATIVE IMPACTS
The impacts on biological resources are typically site specific. The proposed project will not involve any loss of protected habitat. Furthermore, the analysis determined that the proposed project will not result in any significant adverse impacts on protected plant and animal species. In addition, the proposed project’s implementation will not result in an incremental loss or degradation of those protected habitats found in the Southern California region. As a result, no cumulative impacts on biological resources will be associated with the proposed project’s implementation.

3.4.4 MITIGATION MEASURES
The analysis indicated that the proposed project would not result in any significant adverse impacts on biological resources. As a result, no mitigation measures are required. 28 County of Los Angeles. Significant Ecological Areas (SEA) and Coastal Resource Areas. https://planning.lacounty.gov/wpcontent/uploads/2022/10/map_t02-seas.pdf CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

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3.5 CULTURAL RESOURCES
Environmental Issue Areas Examined
Potentially
Significant
Impact
Less Than
Significant
Impact with
Mitigation
Less Than
Significant
Impact
No
Impact
A. Would the project cause a substantial adverse change in the significance of a historical resource pursuant to §15064.5?  B. Would the project cause a substantial adverse change in the significance of an archaeological resource pursuant to §15064.5?

C. Would the project disturb any human remains, including those interred outside of dedicated cemeteries? 

3.5.1 THRESHOLDS OF SIGNIFICANCE
A project will normally have a significant adverse impact on cultural resources if it results in any of the following:
● A substantial adverse change in the significance of a historical resource as defined in §15064.5 of the State CEQA Guidelines;
● A substantial adverse change in the significance of an archaeological resource pursuant to §15064.5 of the State CEQA Guidelines;
● The disturbance of any human remains, including those interred outside of formal cemeteries.

3.5.2 ANALYSIS OF ENVIRONMENTAL IMPACTS
A. Would the project cause a substantial adverse change in the significance of a historical resource as defined in §15064.5 of the State CEQA Guidelines? ● No Impact.

To be considered eligible for the National Register, a property must meet the National Register Criteria for Evaluation. This evaluation involves the examination of the property’s age, integrity, and significance.

A property may be historic if it is old enough to be considered historic (generally considered to be at least 50 years old and appearing the way it did in the past). Significance may be determined if the property is associated with events, activities, or developments that were important in the past, with the lives of people who were important in the past, or represents significant architectural, landscape, or engineering elements. Ordinarily, properties that have achieved significance within the past 50 years are not considered eligible for the National Register. However, such properties will qualify if they are integral parts of districts that do meet the criteria or if they fall within the following categories:
● A religious property deriving primary significance from architectural or artistic distinction or historical importance;
● A building or structure removed from its original location but which is primarily significant for architectural value, or which is the surviving structure most importantly associated with a historic person or event;
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● A birthplace or grave of a historical figure of outstanding importance if there is no appropriate site or building associated with his or her productive life; ● A cemetery that derives its primary importance from graves of persons of transcendent importance, from age, from distinctive design features, or from association with historic events; ● A reconstructed building when accurately executed in a suitable environment and presented in a dignified manner as part of a restoration master plan and when no other building or structure with the same association has survived;
● A property primarily commemorative in intent if design, age, tradition, or symbolic value has invested it with its own exceptional significance; or,
● A property achieving significance within the past 50 years if it is of exceptional importance.

A search was conducted using the California Historical Resources database available at the California Office of Historic Preservation website to identify the presence of historic structures within the project site. The search through the State’s registrar yielded no results.29 In addition, a second search was conducted using the National Registrar of Historic Places. Again, the search yielded no results.30 Two 14 feet by 48 feet LED board would be angled towards each other to be shaped as a “V” to allow visibility to drivers traveling northbound and southbound on the Interstate 605 (I-605). The maximum height of the billboard would be 70 feet tall. The project site recently completed the construction of an industrial warehouse, with the site paved with concrete. This newly constructed cross-dock distribution facility includes 61 dock high truck doors as well as 53 on-site trailer and 20 truck tractor parking. The digital billboard would be located at the southwest corner of the building near Baybar Road. The proposed project would be confined to the lot which is currently in construction for an industrial development. In addition, the project site does not appear on any State or Federal historic register. As a result, no impacts would occur.

B. Would the project cause a substantial adverse change in the significance of an archaeological resource pursuant to §15064.5 of the State CEQA Guidelines? ● Less than Significant Impact with Mitigation.

The project site recently completed the construction of a 40,898 square foot industrial warehouse, with the site paved with concrete. This newly constructed cross-dock distribution facility includes 61 dock high truck doors as well as 53 on-site trailer and 20 truck tractor parking. The digital billboard would be located at the southwest corner of the building near Baybar Road. The estimated column depth for the electronic sign’s support would be 30-feet and the footing diameter would be 5.5 feet (i.e. the column diameter would be approximately 4-feet). This results in an export of between 28 to 144 cubic yards of earth. The amount of disturbance within the existing surface parking lot would be minimal.

As part of the AB-52 consultation, the Gabrielino Tongva Indians of California stated the following. “We are in receipt of this project and it sits in the footprint of recorded tribal cultural sites. This project (as it will require ground disturbances up to 30’) will require us to be there for tribal monitoring. Please let us 29 California Office of Historic Preservation. California Historical Resources. http://ohp.parks.ca.gov/ListedResources /?view=countyandcriteria=19
30 National Park Service, U.S. Department of the Interior. National Registrar of Historic Places. http://nrhp.focus.nps.gov/ natreghome.do?searchtype=natreghome
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know how the project progresses and your next steps.” As a result, the following mitigation measure would be required:
● The Applicant must obtain the services of a qualified archaeologist to conduct full-time monitoring services during grading and excavation operations. The monitor(s) shall be equipped to salvage artifacts if they are unearthed so as to avoid construction delays. The archaeologist/monitor shall be empowered to temporarily halt or divert equipment to allow for the removal of specimens in a timely manner. Monitoring may be reduced if the potentially culturally significant units are not present in the subsurface, or if present, are determined by a qualified archaeological personnel, to have a low potential to contain or yield archeological resources.

The impacts would be less than significant with mitigation.

C. Would the project disturb any human remains, including those interred outside of formal cemeteries? ● Less than Significant Impact.

There are no cemeteries present on-site and in the surrounding areas. The site is currently occupied by urban development. In the event that an un-recorded burial is encountered, conformance to the Health and Safety Code § 7050.5 will be required. The Code section requires the project to halt until the County coroner has made the necessary findings as to the origin and disposition of the remains pursuant to Public Resources Code § 5097.98. Should human remains or archaeological resources be encountered, all construction activities must stop and the Los Angeles County Sheriff must be contacted. CEQA Guidelines §15064.5 of CEQA also regulates the identification of significant archaeological resources and their salvage. This section of CEQA, among other things, incorporates provisions previously contained in Appendix K of the Guidelines. The aforementioned requirements would reduce the impacts to levels that are less than significant.

3.5.3 CUMULATIVE IMPACTS
The potential environmental impacts related to cultural resources are site specific. Furthermore, the analysis herein also determined that the proposed project would not result in any impacts on cultural resources. As a result, no cumulative impacts will occur as part of the proposed project’s implementation.

3.5.4 MITIGATION MEASURES
The following mitigation measure would be required:

Cultural Resources Mitigation Measure No.1. The Applicant must obtain the services of a qualified archaeologist to conduct full-time monitoring services during grading and excavation operations. The monitor(s) shall be equipped to salvage artifacts if they are unearthed so as to avoid construction delays. The archaeologist/monitor shall be empowered to temporarily halt or divert equipment to allow for the removal of specimens in a timely manner. Monitoring may be reduced if the potentially culturally significant units are not present in the subsurface, or if present, are determined by a qualified archaeological personnel, to have a low potential to contain or yield archeological resources.

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3.6 ENERGY
Environmental Issue Areas Examined
Potentially
Significant
Impact
Less Than
Significant
Impact with
Mitigation
Less Than
Significant
Impact
No
Impact
A. Would the project result in a potentially significant environmental impact due to wasteful, inefficient, or
unnecessary consumption of energy resources during project construction or operation?

B. Would the project conflict with or obstruct a State or local plan for renewable energy or energy efficiency? 

3.6.1 THRESHOLDS OF SIGNIFICANCE
A project will normally have a significant adverse impact on cultural resources if it results in any of the following:
● A potentially significant environmental impact due to wasteful, inefficient, or unnecessary consumption of energy resources during project construction or operation; or, ● A conflict with or obstruct a State or local plan for renewable energy or energy efficiency.

3.6.2 ANALYSIS OF ENVIRONMENTAL IMPACTS
A. Would the project result in a potentially significant environmental impact due to wasteful, inefficient, or unnecessary consumption of energy resources during project construction or operation? ● Less than Significant Impact.

A number of variables will affect the potential power consumption of an electronic billboard including sign face size, resolution (how close pixels are spaced, also referred to as the diode density), how many LEDs (light emitting diodes) are in each pixel, the color capabilities of the board (tricolor or full color), the image being displayed and the time of day (day-time operation requires more power than night-time operation, as the lit image must compete with the brightness of the sun). The average annual energy consumption for LED billboards in the Los Angeles region is 61,032 kilowatt hours (“kWh”). For purposes of comparison, a typical single family home in the U.S. will consume 11,040 kWh annually.31 According to the Applicant, the electronic signs will draw 50 amps, which translates to an annual usage of 52,560 kWh.

Using these figures, the proposed electronic signs have an annual energy consumption which is less than average for the Los Angeles region. However, this number may be lower depending on the many factors.

The proposed electronic signs would use electrical energy and would be constructed pursuant to current electrical codes, including Title 24 of the State Building Code. In addition, the digital billboard would include a photometric sensor that will adjust the intensity of the sign for daytime and nighttime viewing.

The installation of the electronic signs will not result in excessive energy consumption because the materials used in the construction of electronic signs are manufactured off-site and would be installed 31 Young, Gregory. The Basics of Digital Signage and Energy Consumption. http://www.scenic.org/storage/documents/EXCERPT_The_Basics_of_Digital_Signage_and_Energy_Consumption.pdf.

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over a three- to five-day period. The off-site manufacturing of the electronic signs is not subject to this environmental analysis because it is not directly part of the on-site construction. The manufacturing of the electronic signs and other construction materials are done off-site by a company contracted by the Applicant and their manufacturing processes are not subject to this CEQA analysis. Therefore, the proposed project will not result in wasteful, inefficient, or unnecessary consumption of energy during installation or operation. As a result, the impacts would be less than significant.

B. Would the project conflict with or obstruct a state or local plan for renewable energy or energy efficiency? ● Less Than Significant Impact.

The California Public Utilities Commission prepared an updated Energy Efficiency Strategic Plan in 2011 with the goal of promoting energy efficiency and a reduction in greenhouse gases (GHG). Assembly Bill 1109, which was adopted in 2007, also serves as a framework for lighting efficiency. This bill requires the State Energy Resources Conservation and Development Commission to adopt minimum energy efficiency standards structured to reduce average statewide electrical energy consumption by not less than 50 percent from the 2007 levels for indoor residential lighting and not less than 25 percent from the 2007 levels for indoor commercial and outdoor lighting by 2018. According to the Energy Efficiency Strategic Plan, lighting comprises approximately one-fourth of California’s electricity use while non-residential sector exterior lighting (parking lot, area, walkway, and security lighting) usage comprises 1.4 percent of California’s total electricity use, much of which occurs during limited occupancy periods.32 As indicated in the previous subsection, the project will not result in wasteful, inefficient, or unnecessary consumption of energy during installation or operation.

The proposed electronic signs would use electrical energy and would be constructed pursuant to current electrical codes, including Title 24 of the State Building Code. In addition, the digital billboard would include a photometric sensor that will adjust the intensity of the sign for daytime and nighttime viewing.

Therefore, the proposed project will not conflict with or obstruct the state’s goal of promoting energy and lighting efficiency. As a result, no impacts would occur.

3.6.3 CUMULATIVE IMPACTS
The potential environmental impacts related to energy consumption are site specific. Furthermore, the analysis herein also determined that the proposed project would not result in any impacts on energy resources. As a result, no cumulative impacts will occur as part of the proposed project’s implementation.

3.6.4 MITIGATION MEASURES
The analysis determined that no mitigation measures would be required. 32 California Public Utilities Commission. Energy Efficiency Strategic Plan. Plan updated January 2011.

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3.7 GEOLOGY & SOILS
Environmental Issue Areas Examined
Potentially
Significant
Impact
Less Than
Significant
Impact with
Mitigation
Less Than
Significant
Impact
No
Impact
A. Would the project, directly or indirectly, cause potential substantial adverse effects, including the risk of loss, injury, or death involving.

i). Would the project, directly or indirectly, cause rupture of a known earthquake fault, as delineated on the most recent Alquist-Priolo Earthquake Fault Zoning Map issued by the State Geologist for the area or based on other substantial evidence of a known fault; Refer to Division of Mines and Geology Special Publication 42.

ii). Would the project, directly or indirectly, cause Strong seismic ground shaking? 
iii). Would the project, directly or indirectly, cause seismicrelated ground failure, including liquefaction;  iv). Would the project, directly or indirectly, cause
landslides? 
B. Would the project result in substantial soil erosion or the loss of topsoil? 
C. Would the project be located on a geologic unit or soil that is unstable, or that would become unstable as a result of the project, and potentially result in on- or off-site landslide, lateral spreading, subsidence, liquefaction or collapse? 
D. Would the project be located on expansive soil, as defined in Table 18-1-B of the Uniform Building Code (1994), creating substantial direct or indirect risks to life or property? 
E. Would the project have soils incapable of adequately supporting the use of septic tanks or alternative waste water disposal systems where sewers are not available for the disposal of wastewater?

3.7.1 THRESHOLDS OF SIGNIFICANCE
A project may be deemed to have a significant adverse impact on the environment if it results in the following:
● The exposure of people or structures to potential substantial adverse effects, including the risk of loss, injury, or death involving rupture of a known earthquake fault (as delineated on the most recent Alquist-Priolo Earthquake Fault Zoning Map issued by the State Geologist for the area or based on other substantial evidence of a known fault), ground-shaking, liquefaction, or landslides;
● Substantial soil erosion resulting in the loss of topsoil; ● The exposure of people or structures to potential substantial adverse effects, including location on a geologic unit or a soil that is unstable, or that would become unstable as a result of the project, and potentially result in on- or off-site landslide, lateral spreading, subsidence, liquefaction, or collapse;
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● Locating a project on an expansive soil, as defined in the California Building Code, creating substantial risks to life or property; or,
● Locating a project in, or exposing people to potential impacts, including soils incapable of adequately supporting the use of septic tanks or alternative wastewater disposal systems where sewers are not available for the disposal of wastewater.

3.7.2 ANALYSIS OF ENVIRONMENTAL IMPACTS
A. Would the project expose people or structures to potential substantial adverse effects, including the risk of loss, injury, or death involving rupture of a known earthquake fault (as delineated on the most recent Alquist-Priolo Earthquake Fault Zoning Map issued by the State Geologist for the area or based on other substantial evidence of a known fault), ground–shaking, liquefaction, or landslides? ● Less than Significant Impact.

The City is located in a seismically active region with many major and minor local faults traverse the entire Southern California region. Earthquakes from several active and potentially active faults in the Southern California region could affect the proposed installation site. The nearby faults are summarized below:
• East Montebello Fault. The East Montebello Fault is located approximately 2 miles northwest of the project site.
• Whittier-Elsinore Fault. The Whittier fault extends over 20 miles from the Whittier Narrows area continuing southeasterly to the Santa Ana River where it merges with the southeasterly trending Elsinore fault. These two faults, combined with smaller faults, form the Whittier-Elsinore fault zone. The Whittier-Elsinore Fault is located approximately 1.5 miles southwest of the project site. • Walnut Creek Fault. The Walnut Creek fault is located approximately 4.5 miles northeast of the project site.

In 1972, the Alquist-Priolo Earthquake Zoning Act was passed in response to the damage sustained in the 1971 San Fernando Earthquake.33 The Alquist-Priolo Earthquake Fault Zoning Act's main purpose is to prevent the construction of buildings used for human occupancy on the surface trace of active faults.34 The City of Pico Rivera is not on the list; therefore, no risk from potential fault rupture is anticipated.35 According to the United States Geological Survey, liquefaction is the process by which water-saturated sediment temporarily loses strength and acts as a fluid. Essentially, liquefaction is the process by which the ground soil loses strength due to an increase in water pressure following seismic activity. The risk of liquefaction is no greater for the project site than the rest of the City. Lastly, the project site is not at risk for landslides. The proposed project is at no greater risk for ground shaking, fault rupture, and liquefaction than the rest of the City. Therefore, the impacts would be less than significant.

B. Would the project expose people or structures to potential substantial adverse effects, including substantial soil erosion or the loss of topsoil? ● Less than Significant Impact. 33 California Department of Conservation. Alquist-Priolo Earthquake Fault Zones. https://www.conservation.ca.gov/cgs/alquistpriolo. 34 Ibid.
35 Ibid.

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The United States Department of Agriculture (USDA) Web Soil Survey was consulted to determine the nature of the soils that underlie the installation sites. According to the Web Soil Survey, the installation site is underlain by Urban Land-Sorrento-Arbolado soils association. This type of soil is well drained, medium runoff, and are over 60 inches deep with high water permeability. The estimated column depth for the electronic sign’s support would be 30-feet and the footing diameter would be 5.5 feet (i.e. the column diameter would be approximately 4-feet). This results in an export of between 28 to 144 cubic yards of earth. The amount of disturbance within the existing surface parking lot would be minimal.

The potential impacts from soil erosion are expected to be less than significant.

C. Would the project expose people or structures to potential substantial adverse effects, including location on a geologic unit or a soil that is unstable, or that would become unstable as a result of the project, and potentially result in on- or off-site landslide, lateral spreading, subsidence, liquefaction, or collapse? ● Less than Significant Impact.

Lateral spreading is a phenomenon that is characterized by the horizontal, or lateral, movement of the ground. Lateral spreading could be liquefaction-induced or can be the result of excess moisture within the underlying soils. As previously indicated, no liquefaction risk is present. Subsidence occurs via soil shrinkage and is triggered by a significant reduction in an underlying groundwater table, thus causing the earth on top to sink. Shrinking and swelling is influenced by the amount of clay present in the underlying soils. As previously mentioned, the proposed electronic sign would be subject to all applicable City and state building regulations, including the California Building Code to ensure that potential impacts are addressed. As a result, the impacts would be less than significant.

D. Would the project result in or expose people to potential impacts, including location on expansive soil, as defined in Uniform Building Code (2010), creating substantial risks to life or property? ● No Impact.

The installation site is underlain by Urban Land-Sorrento-Arbolado soils association. This type of soil is well drained, medium runoff, and are over 60 inches deep with high water permeability. As previously mentioned, the proposed electronic signs will be subject to all applicable City and state building regulations, including the California Building Code to ensure that potential impacts are less than significant. As a result, the impacts would be less than significant.

E. Would the project result in or expose people to potential impacts, including soils incapable of adequately supporting the use of septic tanks or alternative wastewater disposal systems where sewers are not available for the disposal of wastewater? ● No Impact.

No septic tanks will be used as part of proposed digital sign project. As a result, no impacts associated with the use of septic tanks or alternative wastewater disposal systems will occur as part of the proposed project.

3.7.3 CUMULATIVE IMPACTS
The potential cumulative impact related to earth and geology is typically site specific. Furthermore, the analysis herein determined that the proposed project would not result in significant adverse impacts related to landform modification, grading, or the destruction of a geologically significant landform or CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

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feature. As a result, no cumulative earth and geological impacts will occur as part of the proposed project’s implementation.

3.7.4 MITIGATION MEASURES
The analysis determined that the proposed project would not result in any significant adverse impacts related to earth and geology. As a result, no mitigation measures are required.

3.8 GREENHOUSE GAS EMISSIONS
Environmental Issue Areas Examined
Potentially
Significant
Impact
Less Than
Significant
Impact with
Mitigation
Less Than
Significant
Impact
No
Impact
A. Would the project generate greenhouse gas emissions, either directly or indirectly, that may have a significant impact on the environment?

B. Would the project conflict with an applicable plan, policy, or regulation adopted for the purpose of reducing the emissions of greenhouse gases?

3.8.1 THRESHOLDS OF SIGNIFICANCE
A project may be deemed to have a significant adverse impact on greenhouse gas emissions if it results in any of the following:
● The generation of greenhouse gas emissions, either directly or indirectly, that may have a significant impact on the environment; and,
● The potential for conflict with an applicable plan, policy, or regulation adopted for the purpose of reducing emissions of greenhouse gases.

The accumulation of GHG in the atmosphere regulates the earth's temperature. Without these natural GHG, the Earth's surface would be about 61°F cooler. However, emissions from fossil fuel combustion have elevated the concentrations of GHG in the atmosphere to above natural levels. These man-made GHG will have the effect of warming atmospheric temperatures with the attendant impacts of changes in the global climate, increased sea levels, and changes to the worldwide biome. The major GHG that influences global warming are described below.
● Water Vapor. Water vapor is the most abundant GHG present in the atmosphere. While water vapor is not considered a pollutant, it remains in the atmosphere and maintains a climate necessary for life. Changes in the atmospheric concentration of water vapor are directly related to the warming of the atmosphere rather than a direct result of industrialization. As a GHG, the higher concentration of water vapor is then able to absorb more thermal indirect energy radiated from the Earth, thus further warming the atmosphere. When water vapor increases in the atmosphere, more of it will eventually also condense into clouds, which are more able to reflect incoming solar radiation. This will allow less energy to reach the Earth’s surface thereby affecting surface temperatures.

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● Carbon Dioxide (CO2). The natural production and absorption of CO2 is achieved through the terrestrial biosphere and the ocean. Human-made sources of CO2 include the burning coal, oil, natural gas, and wood. Since the industrial revolution began in the mid‐1700’s, these activities have increased the atmospheric concentrations of CO2. Emissions of CO2 from fossil fuel combustion and industrial processes contributed about 78% of the total GHG emissions increase from 1970 to 2010, with a similar percentage contribution for the increase during the period 2000 to 2010.
● Methane (CH4). CH4 is an extremely effective absorber of radiation, although its atmospheric concentration is less than that of CO2. Methane’s lifetime in the atmosphere is brief (10 to 12 years), compared to some other GHGs (such as CO2, N2O, and Chlorofluorocarbons (CFCs). CH4 has both natural and anthropogenic sources. It is released as part of the biological processes in low oxygen environments, such as in swamplands or in rice production (at the roots of the plants). Over the last 50 years, human activities such as growing rice, raising cattle, using natural gas, and mining coal have added to the atmospheric concentration of methane. Other humanrelated sources of methane production include fossil‐fuel combustion and biomass burning. ● Nitrous Oxide (N2O). Concentrations of N2O also began to increase at the beginning of the industrial revolution. In 1998, the global concentration of this GHG was documented at 314 parts per billion (ppb). N2O is produced by microbial processes in soil and water, including those reactions which occur in fertilizer containing nitrogen. In addition to agricultural sources, some industrial processes (fossil fuel‐fired power plants, nylon production, nitric acid production, and vehicle emissions) also contribute to its atmospheric load. It is also commonly used as an aerosol spray propellant.
● Chlorofluorocarbons (CFC). CFCs are gases formed synthetically by replacing all hydrogen atoms in methane or ethane (C2H6) with chlorine and/or fluorine atoms. CFCs are nontoxic, nonflammable, insoluble, and chemically unreactive in the troposphere (the level of air at the Earth’s surface). CFCs have no natural source but were first synthesized in 1928. It was used for refrigerants, aerosol propellants, and cleaning solvents. ● Hydrofluorocarbons (HFC). HFCs are synthetic man‐made chemicals that are used as a substitute for CFCs. Out of all the GHGs, they are one of three groups with the highest global warming potential. HFCs are human-made and used for applications such as automobile air conditioners and refrigerants.
● Perfluorocarbons (PFC). PFCs have stable molecular structures and do not break down through the chemical processes in the lower atmosphere. High‐energy ultraviolet rays about 60 kilometers above Earth’s surface are able to destroy the compounds. Because of this, PFCs have very long lifetimes, between 10,000 and 50,000 years. Two common PFCs are tetrafluoromethane (CF4) and hexafluoroethane (C2F6). Concentrations of CF4 in the atmosphere are over 70 ppt. The two main sources of PFCs are primary aluminum production and semiconductor manufacturing. ● Sulfur Hexafluoride (SF6). SF6 is an inorganic, odorless, colorless, nontoxic, nonflammable gas.

SF6 has the highest global warming potential of any gas evaluated; 23,900 times that of CO2.

Concentrations in the 1990s where about 4 ppt. Sulfur hexafluoride is used for insulation in electric power transmission and distribution equipment, in the magnesium industry, in semiconductor manufacturing, and as a tracer gas for leak detection.

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3.8.2 ENVIRONMENTAL ANALYSIS
A. Would the project generate greenhouse gas emissions, either directly or indirectly, that may have a significant impact on the environment? ● Less than Significant Impact.

The State of California requires CEQA documents to do an evaluation of greenhouse gas (GHG) emissions or gases that trap heat in the atmosphere. GHG are emitted by both natural processes and human activities. Examples of GHG that are produced both by natural and industrial processes include carbon dioxide (CO2), methane (CH4), and nitrous oxide (N2O). Carbon dioxide equivalent, or CO2E, is a term that is used for describing different greenhouses gases in a common and collective unit. The SCAQMD established the 3,000 MTCO2 threshold for residential land uses. As indicated in Table 3-4, the operational CO2E is 7.63 MTCO2 per year, which is well below the threshold.

Table 3-4 Greenhouse Gas Emissions (Metric Tons/Year)
Source
GHG Emissions (MT/Yr)
CO2 CH4 N2O CO2E
Long-Term – Mobile Emissions 0 0 0 0
Long-Term – Area Emissions -- -- -- --
Long-Term – Energy Emissions 12.7 -- -- 12.7
Long-Term – Total Emissions 12.7 -- -- 12.7
Total Construction Emissions 7.59 -- -- 7.63
Significance Threshold 3,000 MTCO2E
Source: CalEEMod Version 2022.1.1.29
As indicated in Table 3-4, the majority of the GHG emissions (12.7 MTCO2E) would originate from energy emissions. As a result, the potential impacts are considered to be less than significant.

B. Would the project conflict with an applicable plan, policy or regulation adopted for the purpose of reducing emissions of greenhouse gases? ● Less than Significant Impact.

The passage of Assembly Bill (AB) 32, the California Global Warming Solutions Act of 2006, established the California target to achieve reductions in GHG to 1990 GHG emission levels by the year 2020.36 As indicated previously, the installation and operation of the proposed electronic sign will result in the generation of a limited amount of emissions that will be below the SCAQMD’s thresholds (refer to Table 3-2). The only operational emissions will involve vehicle trips made by maintenance vehicles and off-site emissions for electricity generation to power the electronic signs, which are minimal. As indicated in Section 3.6, Energy, A, the electronic signs will not result in wasteful, inefficient, or unnecessary consumption of energy during installation or operation. Furthermore, the adoption of the Municipal Code Amendment will not involve or require any variance from an adopted plan, policy, or regulation governing GHG emissions. As a result, no impacts would occur.
36 California, State of. OPR Technical Advisory – CEQA and Climate Change: Addressing Climate Change through the California Environmental Quality Act (CEQA) Review. June 19, 2008.

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3.8.3 CUMULATIVE IMPACTS
The analysis herein also determined that the proposed project would not result in any significant adverse impacts related to the emissions of greenhouse gases. As a result, no significant adverse cumulative impacts will result from the proposed project’s implementation.

3.8.4 MITIGATION MEASURES
The analysis of potential impacts related to greenhouse gas emissions indicated that no significant adverse impacts would result from the proposed project’s approval and subsequent implementation. As a result, no mitigation measures are required.

3.9 HAZARDS & HAZARDOUS MATERIALS
Environmental Issue Areas Examined
Potentially
Significant
Impact
Less Than
Significant
Impact with
Mitigation
Less Than
Significant
Impact
No
Impact
A. Would the project create a significant hazard to the public or the environment through the routine transport, use, or disposal of hazardous materials?

B. Would the project create a significant hazard to the public or the environment through reasonably foreseeable upset and accident conditions involving the release of hazardous
materials into the environment?

C. Would the project emit hazardous emissions or handle hazardous or acutely hazardous materials, substances, or waste within one-quarter mile of an existing or proposed school? 
D. Would the project be located on a site which is included on a list of hazardous materials sites compiled pursuant to Government Code Section 65962.5 and, as a result, would it create a significant hazard to the public or the environment? 
E. Would the project for a project located within an airport land use plan or, where such a plan has not been adopted, within two miles of a public airport or public use airport, would the project result in a safety hazard or excessive noise for people residing or working in the project area?

F. Would the project impair implementation of or physically interfere with an adopted emergency response plan or
emergency evacuation plan?

G. Would the project expose people or structures, either directly or indirectly, to a significant risk of loss, injury, or death involving wildland fires?

3.9.1 THRESHOLDS OF SIGNIFICANCE
A project may be deemed to have a significant adverse impact on risk of upset and human health if it results in any of the following:
● The creation of a significant hazard to the public or the environment through the routine transport, use, or disposal of hazardous materials;
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● The creation of a significant hazard to the public or the environment through reasonably foreseeable upset and accident conditions involving the release of hazardous materials into the environment;
● The generation of hazardous emissions or the handling of hazardous or acutely hazardous materials, substances, or waste within one-quarter mile of an existing or proposed school; ● Locating the project on a site that is included on a list of hazardous material sites compiled pursuant to Government Code Section 65962.5 resulting in a significant hazard to the public or the environment;
● Locating the project within an area governed by an airport land use plan, or where such a plan has not been adopted, within two miles of a public airport or a public use airport; ● The impairment of the implementation of, or physical interference with, an adopted emergency response plan or emergency evacuation plan; or,
● The exposure of people or structures to a significant risk of loss, injury, or death involving wild land fire, including where wild lands are adjacent to urbanized areas or where residences are intermixed with wild lands.

3.9.2 ANALYSIS OF ENVIRONMENTAL IMPACTS
A. Would the project create a significant hazard to the public or the environment through the routine transport, use, or disposal of hazardous materials? ● Less than Significant Impact.

The project’s construction would require the use of diesel fuel to power the construction equipment. The diesel fuel would be properly sealed in tanks and would be transported to the site by truck. Other hazardous materials that would be used on-site during the project’s construction phases include, but are not limited to, gasoline, solvents, architectural coatings, and equipment lubricants. These products are strictly controlled and regulated and in the event of any spill, cleanup activities would be required to adhere to all pertinent protocols. Once in operation, the proposed project will not involve the transport, use, or disposal of hazardous materials. As a result, less than significant impacts would occur.

B. Would the project create a significant hazard to the public or the environment, or result in reasonably foreseeable upset and accident conditions involving the release of hazardous materials into the environment? ● No Impact.

Government Code Section 65962.5 refers to the Hazardous Waste and Substances Site List, commonly known as the Cortese List, maintained by the California Department of Toxic Substances Control. A search of the EnviroStor database determined that there are no Cortese sites located within the project site.
37 The United States Environmental Protection Agency’s multi-system search Envirofacts was consulted and it was determined that the installation sites were not listed within the database.38 The installation site is not identified by any regulatory agency as having a known and recorded hazardous materials spills, releases or environmental-related violations. As a result, no impacts would result. 37 California, State of, Department of Toxic Substances Control, DTSC's Hazardous Waste and Substances Site List - Site Cleanup (Cortese List), 2022.
38 United States Environmental Protection Agency. EnviroMapper. https://enviro.epa.gov/envirofacts/enviromapper/search.

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C. Would the project emit hazardous emissions or handle hazardous or acutely hazardous materials, substances, or waste within one-quarter mile of an existing or proposed school? ● No Impact.

The nearest school is the Mill Elementary School located approximately 2,250 feet to the southeast of the site. The proposed electronic billboard would not generate any emissions of hazardous substances or the handling of any hazardous materials, substances, or waste. The proposed project will also not involve any changes to the surrounding environment which could result in the release of hazardous materials. As a result, no impacts will occur.

D. Would the project be located on a site, which is included on a list of hazardous material sites compiled pursuant to Government Code Section 65962.5, and, as a result, would it create a significant hazard to the public or the environment? ● No Impact.

A review was conducted using the California Department of Toxic Substances Control (DTSC) Envirostor database. The project site is not included in the list of Cortese sites.39 As a result, no impacts are anticipated to occur regarding the placement of the proposed project on a Federal or State designated hazardous waste site. As a result, no impacts would occur.

E. Would the project be located within an airport land use plan, or where such a plan has not been adopted, within two miles of a public airport or a public use airport, would the project result in a safety hazard for people residing or working in the project area? ● No Impact.

The project site is not located within two miles of an operational public airport. The nearest airport is the San Gabriel Valley Airport located approximately 4.17 miles to the north of the site. As a result, the proposed project will not present a safety hazard related to aircraft or airport operations at a public use airport to people residing or working in the project area. As a result, no impacts would occur.

F. Would the project impair implementation of or physically interfere with an adopted emergency response plan or emergency evacuation plan? ● No Impact.

The installation of the electronic sign would require the use of drilling rigs for excavation of the dirt and cranes for the placement of the electronic sign. The installation site is located within a surface parking area located outside of the public street right-of-way. The proposed installation would not result in the impairment of the implementation of, or physically interfere with an adopted emergency response plan or emergency evacuation route. The removal of the old sign would require an encroachment permit from the City though it would leave access for the other travel lanes to be used by emergency vehicles. As a result, no impacts would occur.

G. Would the project expose people or structures to a significant risk of loss, injury, or death involving wild lands fire, including where wild lands are adjacent to urbanized areas or where residences are intermixed with wild lands? ● No Impact.
39 California, State of, Department of Toxic Substances Control, DTSC's Hazardous Waste and Substances Site List - Site Cleanup (Cortese List), 2022.

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The area surrounding the proposed digital billboard is developed and there are no areas containing natural vegetation that could lead to a wildfire. There are no impacts associated with potential wildfires from off-site locations. As a result, no impacts are anticipated.

3.9.3 CUMULATIVE IMPACTS
The potential impacts related to hazardous materials are site specific. Furthermore, the analysis herein also determined that the implementation of the proposed project would not result in any significant adverse impacts related to hazards and/or hazardous materials. As a result, no significant adverse cumulative impacts related to hazards or hazardous materials will result from the proposed project’s implementation.

3.9.4 MITIGATION MEASURES
The environmental analysis determined that there would not be a potential for hazardous materials impacts and no mitigation is required.

3.10 HYDROLOGY & WATER QUALITY
Environmental Issue Areas Examined
Potentially
Significant
Impact
Less Than
Significant
Impact with
Mitigation
Less Than
Significant
Impact
No
Impact
A. Would the project violate any water quality standards or waste discharge requirements or otherwise substantially degrade surface or groundwater quality?

B. Would the project substantially decrease groundwater supplies or interfere substantially with groundwater recharge such that the project may impede sustainable groundwater management of the basin?

C. Would the project substantially alter the existing drainage pattern of the site or area, including through the alteration of the course of a stream or river or through the addition of impervious surfaces, in a manner which would:

i). Would the project result in substantial erosion or siltation on- or off-site; 
ii). Would the project result substantially increase the rate or amount of surface runoff in a manner in which would result in flooding on- or off-site.

iii). Would the project create or contribute runoff water which would exceed the capacity of existing or planned stormwater drainage systems or provide substantial additional sources of polluted runoff; or

iv). Would the project impede or redirect flood flows?  D. Would the project conflict with or obstruct implementation of a water quality control plan or sustainable groundwater management plan?

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3.10.1 THRESHOLDS OF SIGNIFICANCE
A project may be deemed to have a significant adverse environmental impact on water resources or water quality if it results in any of the following:
● A violation of any water quality standards or waste discharge requirements; ● A substantial depletion of groundwater supplies or interference with groundwater recharge such that there would be a net deficit in aquifer volume or a lowering of the local groundwater table level;
● A substantial alteration of the existing drainage pattern of the site or area through the alteration of the course of a stream or river in a manner that would result in substantial erosion or siltation on- or off-site;
● A substantial alteration of the existing drainage pattern of the site or area, including the alteration of the course of a stream or river, in a manner that would result in flooding on- or off-site; ● The creation or contribution of water runoff that would exceed the capacity of existing or planned storm water drainage systems or the generation of substantial additional sources of polluted runoff;
● The substantial degradation of water quality;
● The placement of housing within a 100-year flood hazard area as mapped on a Federal Flood Hazard Boundary, Flood Insurance Rate Map, or other flood hazard delineation map; ● The placement of structures within 100-year flood hazard areas that would impede or redirect flood flows;
● The exposure of people or structures to a significant risk of flooding as a result of dam or levee failure; or,
● The exposure of a project to inundation by seiche, tsunami, or mudflow.

3.10.2 ANALYSIS OF ENVIRONMENTAL IMPACTS
A. Would the project violate any water quality standards or waste discharge requirements? ● No Impact.

The United States Department of Agriculture (USDA) Web Soil Survey was consulted to determine the nature of the soils that underlie the installation sites. According to the Web Soil Survey, the installation site is underlain by Urban Land-Sorrento-Arbolado soils association. This type of soil is well drained, medium runoff, and are over 60 inches deep with high water permeability. However, each electronic sign will only occupy 5 square feet of land area and will not introduce impermeable land cover to any of the CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

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installation sites. Overall, the proposed project will not involve any physical features or activities that would lead to erosion or the contamination of stormwater runoff. As a result, no impacts would occur.

B. Would the project substantially deplete groundwater supplies or interfere substantially with groundwater recharge in such a way that would cause a net deficit in aquifer volume or a lowering of the local groundwater table level (e.g., the production rate of a pre-existing nearby well would drop to a level which would not support existing land uses or planned uses for which permits have been granted)? ● No Impact.

A search was conducted through the Regional Water Quality Control Board’s on-line database Geotracker to identify the presence of any natural underground water wells within or adjacent to the installation site.

The estimated column depth for the electronic sign’s support would be 30-feet and the footing diameter would be 5.5 feet (i.e. the column diameter would be approximately 4-feet). This results in an export of between 28 to 144 cubic yards of earth. The amount of disturbance within the existing surface parking lot would be minimal. The search yielded no results.40 Therefore, excavation activities will not encounter and deplete groundwater supplies from any underlying aquifer. In addition, the digital billboard would only occupy approximately 5 square feet of land area and will not interfere substantially with groundwater recharge. In addition, the operation of the electronic signs will not involve water use and will not deplete groundwater supplies. As a result, no impacts would occur.

C. Would the project substantially alter the existing drainage pattern of the site or area, including the alteration of the course of a stream or river, in a manner which would result in substantial erosion? ● No Impact.

The project site is newly constructed and paved over with concrete. The installation of the digital billboard would not alter the existing drainage pattern of the site or area since the digital billboard would only occupy approximately 5 square feet of land area. As a result, no impacts would occur.

D. Would the project place housing within a 100-year flood hazard area as mapped on a Federal Flood Hazard Boundary or Flood Insurance Rate Map or other flood hazard delineation map? ● No Impact.

The installation of the digital billboard would not result in minimal ground disturbance. The footprint of the pylon support structures will be minimal (5 square feet) and will not lead to a substantial amount of impervious surfaces. In addition, the digital billboard would not utilize any materials or equipment that could lead to surface water pollution and the project would not result in a conflict with or obstruct implementation of a water quality control plan or sustainable groundwater management plan. As a result, no impacts will occur.

3.10.3 CUMULATIVE IMPACTS
The potential impacts related to hydrology and storm water runoff are typically site specific.

Furthermore, the analysis determined that the implementation of the proposed project would not result in any significant adverse impacts. As a result, no cumulative impacts are anticipated. 40 Geotracker GAMA. https://gamagroundwater.waterboards.ca.gov/gama/gamamap/public/default.asp Website accessed December 12, 2024.

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3.10.4 MITIGATION MEASURES
The analysis determined that no impacts would occur and no mitigation would be required.

3.11 LAND USE & PLANNING
Environmental Issue Areas Examined
Potentially
Significant
Impact
Less Than
Significant
Impact with
Mitigation
Less Than
Significant
Impact
No
Impact
A. Would the project physically divide an established
community? 
B. Would the project cause a significant environmental impact due to a conflict with any land use plan, policy, or regulation adopted for the purpose of avoiding or mitigating an
environmental effect?

3.11.1 THRESHOLDS OF SIGNIFICANCE
A project may be deemed to have a significant impact on land use and development if it results in any of the following:
● The disruption or division of the physical arrangement of an established community; or ● A conflict with an applicable land use plan, policy, or regulation adopted for the purpose of avoiding or mitigating an environmental effect.

3.11.2 ANALYSIS OF ENVIRONMENTAL IMPACTS
A. Would the project physically divide or disrupt an established community or otherwise result in an incompatible land use? ● No Impact.

The City of Pico Rivera is reviewing an application to construct a new 14 feet by 48 feet LED “V” shaped billboard. Two 14 feet by 48 feet LED board would be angled towards each other to be shaped as a “V” to allow visibility to drivers traveling northbound and southbound on the Interstate 605 (I-605). The maximum height of the billboard would be 70 feet tall. The project site recently completed the construction of a 40,898 square foot industrial warehouse, with the site paved with concrete. This newly constructed cross-dock distribution facility includes 61 dock high truck doors as well as 53 on-site trailer and 20 truck tractor parking. The digital billboard would be located at the southwest corner of the building near Baybar Road. The proposed project site’s current zoning is General Industrial (I-G) and the current General Plan designation is Industrial (I). Existing uses found in the vicinity of the project site are summarized below:
● North of the Project Site. Baybar Road is located to the north of the project site. Further north is the San Gabriel River Freeway, Interstate 605. North of the freeway are open spaces and the Pico Rivera Sports Arena. This area is designated as Park/Open Space (P-OS) in the City’s General Plan and the zoning designation is Open Spaces (O-S).

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● South of the Project Site. Industrial buildings are located south of the project. This area is located in the City of Industry area and is designated as Employment in the City of Industry’s General Plan and the zoning designation is Industrial.
● West of the Project Site. Baybar Road is located to the west of the project site. Further west is the San Gabriel River Freeway, Interstate 605. West of the freeway are open spaces. This area is designated as Park/Open Space (P-OS) in the City’s General Plan and the zoning designation is Open Spaces (O-S).
● East of the Project Site. Industrial buildings are located east of the project. This area is located in the City of Industry area and is designated as Employment in the City of Industry’s General Plan and the zoning designation is Industrial.

Due to the nature of the project and its minimal land coverage, the project will not lead to any division of an existing established neighborhood. As a result, no impacts would occur.

B. Would the project conflict with an applicable land use plan, policy, or regulation of an agency with jurisdiction over the project (including but not limited to, a general plan, specific plan, local coastal program, or zoning ordinance) adopted for the purpose of avoiding or mitigating an environmental effect? ● No Impact.

The zoning designation that is applicable to the project site is General Industrial (I-G) while the corresponding General Plan designation is Industrial (I). No zone change or general-plan amendment would be required to implement the project. The proposed project would not significantly conflict with any land use plan, policy, or regulation. As a result, the impact would be less than significant.

3.11.3 CUMULATIVE IMPACTS
The potential cumulative impacts with respect to land use are site specific. Furthermore, the analysis determined that the proposed project will not result in any significant adverse impacts. As a result, no significant adverse cumulative land use impacts will occur.

3.11.4 MITIGATION MEASURES
The analysis determined that no significant adverse impacts on land use and planning would result from the implementation of the proposed project. As a result, no mitigation measures are required.

3.12 MINERAL RESOURCES
Environmental Issue Areas Examined
Potentially
Significant
Impact
Less Than
Significant
Impact with
Mitigation
Less Than
Significant
Impact
No
Impact
A. Would the project result in the loss of availability of a known mineral resource that would be of value to the region and the residents of the state?

B. Would the project result in the loss of availability of a locally important mineral resource recovery site delineated on a local general plan, specific plan or other land use plan?

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3.12.1 THRESHOLDS OF SIGNIFICANCE
A project may be deemed to have a significant adverse impact on energy and mineral resources if it results in any of the following:
● The loss of availability of a known mineral resource that would be of value to the region and the residents of the State; or,
● The loss of availability of a locally important mineral resource recovery site delineated on a local general plan, specific plan, or other land use plan.

3.12.2 ANALYSIS OF ENVIRONMENTAL IMPACTS
A. Would the project result in the loss of availability of a known mineral resource that would be of value to the region and the residents or the State? ● No Impact.

The project site is newly constructed and paved over with concrete. The estimated column depth for the electronic sign’s support would be 30-feet and the footing diameter would be 5.5 feet (i.e. the column diameter would be approximately 4-feet). This results in an export of between 28 to 144 cubic yards of earth. The amount of disturbance within the existing surface parking lot would be minimal. According to the California Department of Conservation Division of Oil, Gas, and Geothermal Resources (DOGGR) Well Finder, there are no existing or former oil wells and/or oil extraction activities located within the installation sites.41 Furthermore, the project area is not located within a Significant Mineral Aggregate Resource Area (SMARA) nor is it located in an area with active mineral extraction activities. As a result, no impacts on available mineral and energy resources are anticipated.

B. Would the project result in the loss of availability of a locally important mineral resource recovery site delineated on a local general plan, specific plan, or other land use plan? ● No Impact.

As previously mentioned, no mineral, oil, or energy extraction and/or generation activities are located within the installation sites. Moreover, the proposed project will not interfere with any resource extraction activity. Therefore, no impacts would result.

3.12.3 CUMULATIVE IMPACTS
The potential impacts on mineral resources are site specific. Furthermore, the analysis determined that the proposed project would not result in any impacts on mineral resources. As a result, no cumulative impacts will occur.

3.12.4 MITIGATION MEASURES
The analysis of potential impacts related to mineral resources indicated that no significant adverse impacts would result from the proposed project’s approval and subsequent implementation. As a result, no mitigation measures are required.
41 California Department of Conservation. Division of Oil, Gas & Geothermal Resources Well Finder. https://www.conservation.ca.gov/calgem/Pages/WellFinder.aspx.

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3.13 NOISE
Environmental Issue Areas Examined
Potentially
Significant
Impact
Less Than
Significant
Impact with
Mitigation
Less Than
Significant
Impact
No
Impact
A. Would the project result in generation of a substantial temporary or permanent increase in ambient noise levels in the vicinity of the project in excess of standards established in the local general plan or noise ordinance, or applicable standards of other agencies?

B. Would the project result in generation of excessive
groundborne vibration or groundborne noise levels? 
C. For a project located within the vicinity of a private airstrip or- an airport land use plan, or where such a plan has not been adopted, within two miles of a public airport or public use airport, would the project expose people residing or working in the project area to excessive noise levels?

3.13.1 THRESHOLDS OF SIGNIFICANCE
A project may be deemed to have a significant impact on the environment if it results in any of the following:
● The exposure of persons to, or the generation of, noise levels in excess of standards established in the local general plan, noise ordinance, or applicable standards of other agencies; ● The exposure of people to, or generation of, excessive ground-borne noise levels; ● Locating within an area governed by an airport land use plan or, where such a plan has not been adopted, within two miles of a public airport or private use airport, where the project would expose people to excessive noise levels.

3.13.2 ANALYSIS OF ENVIRONMENTAL IMPACTS
A. Would the project result in exposure of persons to or generation of noise levels in excess of standards established in the local general plan or noise ordinance, or applicable standards of other agencies? ● Less than Significant Impact.

The installation of the electronic sign would result in short-term (construction-related) noise impacts during the approximate 20 day installation period, though these noise impacts would be minimal.

Construction-related noise impacts would not be significant since the new sign would be located next to the I-605 Freeway, thus drowning out construction-related noise due to high ambient noise levels. In addition, the materials used in the construction of electronic signs are manufactured off-site. The electronic sign components would be transported to the individual locations where they would be assembled and installed. A change in traffic noise levels of between 3.0 dBA and 5.0 dBA is generally considered to be the limit where the change in the ambient noise levels may be perceived by persons with normal hearing. It typically requires a doubling of traffic volumes to register a perceptible change CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

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(increase) in traffic noise. As indicated in Section 3.17 (Transportation), there will not be any change in the traffic distribution over that which presently exists. The only vehicle trips that will be generated will be those necessary for installation over the installation period for the digital billboard and those necessary for periodic maintenance. Therefore, the projected traffic generation will not result in a doubling of traffic volumes. The installation sites would be located approximately 2,400 feet away from nearby sensitive receptors (residential uses), thereby eliminating any significant noise impacts on sensitive receptors. The proposed project will not involve the installation of noise-emitting devices. Therefore, the impacts would be less than significant.

B. Would the project result in exposure of people to or generation of excessive ground-borne noise levels? ● Less than Significant Impact.

Once in operation, the electronic sign would not raise ground-borne noise levels. No mobile (trafficrelated) noise or stationary noise will result from the operation of the digital billboard. However, slight increases in ground-borne noise levels could occur during the approximate 20 day construction phase.

The increase in noise during the construction phase will be difficult to distinguish due to the high ambient vehicle noise levels that will be present along the surrounding roadways, including the I-605 Freeway. The limited duration of construction activities (approximately 20 days) and the City’s construction-related noise control requirements will reduce the potential impacts to levels that are less than significant.

Furthermore, the installation site is located approximately 2,400 feet away from nearby sensitive receptors (residential uses), thereby eliminating any significant noise impacts on sensitive receptors. As a result, the impacts would be less than significant.

C. For a project located within an airport land use plan or, where such a plan has not been adopted, within two miles of a public airport or public use airport, would the project expose people residing or working in the project area to excessive noise levels? ● No Impact.

The project site is not located within two miles of an operational airport. The nearest airport is the San Gabriel Valley Airport located approximately 4.17 miles to the north of the site. As a result, no impacts are expected with regard to excessive noise levels due to airfields.

3.13.3 CUMULATIVE IMPACTS
The analysis indicated the proposed project would not result in any significant adverse cumulative noise impacts. As a result, no significant adverse cumulative noise impacts will occur.

3.13.4 MITIGATION MEASURES
The analysis of potential noise impacts indicated that no significant noise impacts would occur as part of the proposed project’s approval and subsequent implementation. As a result, no mitigation is required.

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.14 POPULATION & HOUSING

3.14.1 THRESHOLDS OF SIGNIFICANCE
A project may be deemed to have a significant impact on housing and population if it results in any of the following:
● A substantial growth in the population within an area, either directly or indirectly related to a project; or,
● The displacement of a substantial number of existing housing units, necessitating the construction of replacement housing.

3.14.2 ANALYSIS OF ENVIRONMENTAL IMPACTS
A. Would the project induce substantial population growth in an area, either directly or indirectly (e.g., through projects in an undeveloped area or extension of major infrastructure)? ● Less than Significant Impact.

Growth-inducing impacts are generally associated with the provision of urban services to an undeveloped or rural area. Growth-inducing impacts include the following:
● New development in an area presently undeveloped and economic factors which may influence development;
● Extension of roadways and other transportation facilities; ● Extension of infrastructure and other improvements;
● Major off-site public projects (treatment plants, etc.); ● The removal of housing requiring replacement housing elsewhere; ● Additional population growth leading to increased demand for goods and services; and, ● Short-term growth-inducing impacts related to the project’s construction.

The proposed project involves the installation and operation of a new digital billboard. The digital billboard would not result in any direct or indirect population growth for the City since the digital billboard will not create housing or local employment. The digital billboard is a stand-alone structure which will only require a limited number of construction workers for an approximate 20 day installation period and for periodic maintenance during operations. Furthermore, the new digital billboard is not Environmental Issue Areas Examined
Potentially
Significant
Impact
Less Than
Significant
Impact with
Mitigation
Less Than
Significant
Impact
No
Impact
A. Would the project induce substantial unplanned population growth in an area, either directly (for example, by proposing new homes and businesses) or indirectly (for example, through extension of roads or other infrastructure)?

B. Would the project displace substantial numbers of existing people or housing, necessitating the construction of replacement housing elsewhere?

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considered an extension of infrastructure which could induce population growth. As a result, no impacts would occur.

B. Would the project displace substantial numbers of existing housing, necessitating the construction of replacement housing elsewhere? ● No Impact.

The installation site is located within properties that are zoned non-residential and are located in the midst of urban development. No housing units will be displaced. As a result, no impacts would occur.

3.14.3 CUMULATIVE IMPACTS
The analysis of potential population and housing impacts indicated that no significant adverse impacts would result from the proposed project’s implementation. As a result, no significant adverse cumulative impacts related to population and housing will occur.

3.14.4 MITIGATION MEASURES
The analysis of potential population and housing impacts indicated that no significant adverse impacts would result from the proposed project’s approval and subsequent implementation.

3.15 PUBLIC SERVICES
Environmental Issue Areas Examined
Potentially
Significant
Impact
Less Than
Significant
Impact with
Mitigation
Less Than
Significant
Impact
No
Impact
A. Would the project result in substantial adverse physical impacts associated with the provision of new or physically altered governmental facilities, need for new or physically altered governmental facilities, the construction of which would cause significant environmental impacts, in order to maintain acceptable service ratios, response times, or other performance objectives for any of the public services:
i). Would the project result in substantial adverse physical impacts associated with Fire protection? 
ii). Would the project result in substantial adverse physical impacts associated with Police protection? 
iii). Would the project result in substantial adverse physical impacts associated with Schools? 
iv). Would the project result in substantial adverse physical impacts associated with other public facilities? 

3.15.1 THRESHOLDS OF SIGNIFICANCE
A project may be deemed to have a significant adverse impact on public services if it results in any of the following:

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● A substantial adverse physical impact associated with the provision of new or physically altered governmental facilities, the construction of which would cause a significant environmental impact in order to maintain acceptable service ratios, response times, or other performance objectives relative to fire protection services;
● A substantial adverse physical impact associated with the provision of new or physically altered governmental facilities, the construction of which would cause a significant environmental impact in order to maintain acceptable service ratios, response times, or other performance objectives relative to police protection services;
● A substantial adverse physical impact associated with the provision of new or physically altered governmental facilities, the construction of which would cause a significant environmental impact in order to maintain acceptable service ratios, response times, or other performance objectives relative to school services; or,
● A substantial adverse physical impact associated with the provision of new or physically altered governmental facilities, the construction of which would cause a significant environmental impact in order to maintain acceptable service ratios, response times, or other performance objectives relative to other government services.

3.15.2 ANALYSIS OF ENVIRONMENTAL IMPACTS
i. Would the project result in substantial adverse physical impacts associated with the provision of new or physically altered governmental facilities, the construction of which would cause significant environmental impacts in order to maintain acceptable service ratios, response times, or other performance objectives relative to fire protection services? ● No Impact.

Fire protection and emergency medical services in the city of Pico Rivera are provided by the Los Angeles County Fire Department (LACFD). Services include fire suppression, emergency medical, rescue and fire prevention, and hazardous materials coordination services. The nearest response station is Los Angeles County Fire Department Station 90, located at 10115 Rush Street, approximately 2.15 miles north of the project site. The proposed project would not negatively impact fire protection services since the new digital billboard would be constructed in accordance with current fire and building codes. The proposed digital billboard would not place additional demands on LACFD services since the digital billboard is a stand-alone structure which will not be habitable and will not result in an incremental increase in demand for fire protection services. As a result, no impacts would occur. ii. Would the project result in substantial adverse physical impacts associated with the provision of new or physically altered governmental facilities, the construction of which would cause significant environmental impacts in order to maintain acceptable service ratios, response times, or other performance objectives relative to police protection? ● Less than Significant Impact.

Pico Rivera policing services are provided by the Los Angeles County Sheriff’s Department (LASD). The closest Sheriff’s station is the Pico Rivera Sheriff’s Station located at 6631 Passons Boulevard, 3.70 miles southwest of the project site. According to the LASD, the Pico Rivera Sheriff’s Station typically has a daily staffing between 4-7 cars and 1-3 motorcycles. The LASD current response time within the service area is

34.5 minutes for routine calls, 9.3 minutes for priority calls, and 3.6 minutes for emergency calls, which is within policy standards. There are no existing deficiencies in police protection services within the City.

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The electronic sign would neither increase police response times nor place a strain on existing or future police resources. In accordance with the City’s Municipal Code 18.46.060 Operational Requirements, the “digital billboard shall be connected to the National Emergency Network and provide emergency information, including child abduction alerts (i.e., "Amber Alerts"), in accordance with local and regional first responder protocols.” However, there is a possibility for graffiti. The following requirements are listed within the City’s Municipal Code and the Applicant shall incorporate the requirement: “Walls or screens at the base of the digital billboard or other support structures shall not create a hazard to public safety or provide an attractive nuisance and shall be continually maintained free from graffiti.” The above requirements will be enforced by the City and the Applicant with assistance from the Pico Rivera Police Department and the City’s Code Enforcement Division. Graffiti may be reported to City Hall by phone or online. As a result, the impacts would be less significant. iii. Would the project result in substantial adverse physical impacts associated with the provision of new or physically altered governmental facilities, the construction of which would cause significant environmental impacts in order to maintain acceptable service ratios or other performance objectives relative to school services? ● Less than Significant Impact.

The proposed project would not involve any development and/or uses that could potentially affect school enrollments. The proposed project will not result in an increase in population and therefore will not create an incremental demand for school services. As a result, no impacts on school services will result. iv. Would the project result in substantial adverse physical impacts associated with the provision of new or physically altered governmental facilities, the construction of which would cause significant environmental impacts in order to maintain acceptable service ratios, response times, or other performance objectives relative to other governmental services? ● No Impact.

No new governmental services will be needed to serve the facility and the proposed project is not expected to have any impact on existing governmental services. In accordance with the City’s Municipal Code

18.46.060 Operational Requirements, the “digital billboard shall be connected to the National Emergency Network and provide emergency information, including child abduction alerts (i.e., "Amber Alerts"), in accordance with local and regional first responder protocols.” As a result, no impacts are anticipated.

3.15.3 CUMULATIVE IMPACTS
The future development contemplated as part of the proposed project’s implementation will not result in an incremental increase in the demand for emergency services. As a result, no cumulative impacts are anticipated.

3.15.4 MITIGATION MEASURES
The analysis of public service impacts indicated that no mitigation would be required.

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3.16 RECREATION
Environmental Issue Areas Examined
Potentially
Significant
Impact
Less Than
Significant
Impact with
Mitigation
Less Than
Significant
Impact
No
Impact
A. Would the project increase the use of existing
neighborhood and regional parks or other recreational
facilities such that substantial physical deterioration of the facility would occur or be accelerated?

B. Would the project include recreational facilities or require the construction or expansion of recreational facilities which might have an adverse physical effect on the environment? 

3.16.1 THRESHOLDS OF SIGNIFICANCE
A project may be deemed to have a significant adverse impact on the environment if it results in any of the following:
● The use of existing neighborhood and regional parks or other recreational facilities such that substantial physical deterioration of the facility would occur or be accelerated; or, ● The construction or expansion of recreational facilities, which might have an adverse physical effect on the environment.

3.16.2 ANALYSIS OF ENVIRONMENTAL IMPACTS
A. Would the project increase the use of existing neighborhood and regional parks or other recreational facilities such that substantial physical deterioration of the facility would occur or be accelerated? ● No Impact.

The City of Pico Rivera operates six public parks devoted to active recreation. The project itself will not cause local population growth which could potentially impact local recreational facilities. As a result, no impacts would occur.

B. Would the project affect existing recreational facilities or require the construction or expansion of recreational facilities that might have an adverse physical effect on the environment? ● No Impact.

The proposed project would not involve the construction of new development that would increase the demand for new recreational facilities nor will the project result in the construction or expansion of recreational facilities. As a result, no impacts will occur.

3.16.3 CUMULATIVE IMPACTS
The analysis determined the proposed project would not result in any potential impact on recreational facilities and services. As a result, no cumulative impacts on recreational facilities would result from the proposed project’s implementation.

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3.16.4 MITIGATION MEASURES
The analysis of potential impacts related to parks and recreation indicated that no significant adverse impacts would result from the proposed project’s approval and subsequent implementation. As a result, no mitigation measures are required.

3.17 TRANSPORTATION
Environmental Issue Areas Examined
Potentially
Significant
Impact
Less Than
Significant
Impact
with
Mitigation
Less Than
Significant
Impact
No
Impact
A. Would the project conflict with a plan, ordinance, or policy addressing the circulation system, including transit, roadway, bicycle and pedestrian facilities?

B. Conflict or be inconsistent with CEQA Guidelines §15064.3 subdivision (b)? 
C. Would the project substantially increase hazards due to a geometric design feature (e.g., sharp curves or dangerous intersections) or incompatible uses (e.g., farm equipment)? 
D. Would the project result in inadequate emergency access? 

3.17.1 THRESHOLDS OF SIGNIFICANCE
A project will normally have a significant adverse impact on traffic and circulation if it results in any of the following:
● A conflict with an applicable plan, ordinance, or policy establishing measures of effectiveness for the performance of the circulation system, taking into account all modes of transportation including mass transit and non-motorized travel and relevant components of the circulation system, including but not limited to, intersections, streets, highways and freeways, pedestrian and bicycle paths, and mass transit;
● Substantially increases hazards due to a design feature (e.g., sharp curves or dangerous intersections) or incompatible uses (e.g., farm equipment); or, ● Results in inadequate emergency access.

3.17.2 ANALYSIS OF ENVIRONMENTAL IMPACTS
A. Would the project cause a conflict with an applicable plan, ordinance, or policy establishing measures of effectiveness for the performance of the circulation system, taking into account all modes of transportation including mass transit and non-motorized travel and relevant components of the circulation system, including but not limited to, intersections, streets, highways and freeways, pedestrian and bicycle paths, and mass transit? ● No Impact.

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The new digital billboard would be located adjacent to the I-605 Freeway. Given the nature of the proposed project, there will not be any change in the traffic circulation over that which presently exists.

The only vehicle trips that will be generated will be those necessary for installation over an approximate 20 day period for the digital sign, and those necessary for periodic maintenance during operations. As a result, no change in the traffic circulation over that which presently exists will result. As a result, no impacts would occur.

B. Would the project result in a conflict with an applicable congestion management program, including but not limited to, level of service standards and travel demand measures, or other standards established by the County Congestion Management Agency for designated roads or highways? ● No Impact.

According to CEQA Guidelines Section 15064.3 subdivision (b)(1), vehicle miles traveled (VMT) exceeding an applicable threshold of significance may indicate a significant impact. Generally, projects within onehalf mile of either an existing major transit stop or a stop along an existing high quality transit corridor should be presumed to cause a less than significant transportation impact. Projects that decrease vehicle miles traveled in the project area compared to existing conditions should be considered to have a less than significant transportation impact. Due to the nature of the proposed digital billboard, there will not be any change in the traffic distribution over that which presently exists. The only vehicle trips that will be generated will be those necessary for installation over an approximate 20 day period for the electronic sign, and those necessary for periodic maintenance during operations. As a result, no impacts would occur.

C. Would the project substantially increase hazards due to a design feature (e.g., sharp curves or dangerous intersections) or incompatible uses (e.g., farm equipment)? ● Less than Significant Impact.

The new electronic signs would not require the alteration or construction of roadways, thus eliminating the impacts related to sharp curves or dangerous intersections. The existing configuration of the existing roadways will not change. The two new issue areas of specific concern include driver distraction and increased light and glare. Studies have demonstrated that nearly one-fourth of motor vehicle accidents may be attributed to distracted drivers where their eyes are off the forward roadway line-of-sight for a period of greater than two seconds. Nearly 80% of the crashes and 65% of near crashes were caused by distractions that made the driver look away for up to three seconds. It is very important to note that sources of distractions are numerous and include cellular phone use, internal vehicle controls, audio controls, and the various computer display systems now available in most new vehicles. Many states have laws against texting, talking on a cell phone, and other distractions while driving.

A team from the New England University Transportation Center and the Massachusetts Institute of Technology recently addressed the relationship between the attention-grabbing nature of digital billboards and driver distraction in Accident Analysis and Prevention. The researchers involved in the preparation of this article explained that the flashing lights in ad-rotating digital billboards may be enough to evoke “obligatory shifts of covert visual attention” due to automatic, sensory reactions that take less than 100 milliseconds.

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One of the most widely cited study was published in 2013 in Sweden. The Swedish Transport Administration had approved the installation of twelve electronic billboards for a trial period along a major heavily traveled roadway located in central Stockholm, Sweden. The purpose of this study was to provide a quantifiable measure of the effect of these electronic billboards on visual behavior and driving performance. The study concluded that drivers had a significantly longer dwell time, a greater number of fixations, and longer maximum fixation duration when driving past an electronic billboard compared to the other signs on similar roadway segments. No differences were found for the factors between the daytime and nighttime periods and no effect was found for the driving behavior data. The study concluded that the electronic billboards have an effect on gaze behavior by attracting more and longer glances than regular traffic signs. Whether the electronic billboards attract too much attention and constitute a traffic safety hazard cannot be answered conclusively based on the present data.42 In 2013, the Federal Highway Administration (FHWA) issued the results of its digital billboard safety study, concluding that they were not a danger to traffic safety. The study employed eye tracking equipment to determine how long drivers took their eyes off the road when in the presence of digital billboards. The FHWA study concluded that the longest fixation to a digital billboard was 1.34 seconds, and to a standard billboard it was 1.28 seconds, both of which are well below the accepted standard (according to the National Highway Traffic Safety Administration, the accepted standard is 2 seconds). The FHWA study concluded that there was not any conclusive evidence that digital billboards presented a significant distraction to drivers. In accordance with the City’s Municipal Code 18.46.060 Operational Requirements, the digital billboard shall incorporate the following requirements:

1. No digital billboard shall display any statement or words of an obscene, indecent, or immoral character, as that phrase is used in Business and professions Code Section 5402 and judicial decisions interpreting the same.

2. Each digital billboard shall be connected to the National Emergency Network and provide emergency information, including child abduction alerts (i.e., "Amber Alerts"), in accordance with local and regional first responder protocols.

3. Digital billboard operating requirements:
a. Each static message shall not include flashing lights or the varying of light intensity. b. Minimum display time. Each message shall be displayed for a minimum of four seconds. c. Digital billboards shall not operate at brightness levels of more than 0.3 foot candles above ambient light, as measured using a foot candle meter, at a pre-set distance as set forth under this section.
d. Pre-set distances to measure the foot candles impact vary with the expected viewing distances of each size sign and shall comply with the following:

Table 3-4 Digital Billboard Foot Candle Distances
Face Size Distance to Point of Measure
12’ x 25’ 150’
10’6” x 36’ 200’
14’ x 48’ 250’
20’ x 60’ 350’
Source: City of Pico Rivera Code of Ordinances Section 18.46.060 42 Traffic Inj Prev., 2013; 14(5):469-76. doi: 10.1080/15389588.2012.731546. Effects of Electronic Billboards on Driver Distraction.

Dukic T, Ahlstrom C, Patten C, Kettwich C, Kircher K.

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e. Each digital billboard shall have a light sensing device that will automatically adjust the brightness as ambient light conditions change.

4. Each digital billboard shall be designed and operated with systems and monitoring in place to either turn the display off or show full black screen in the event of a malfunction.

5. Walls or screens at the base of the digital billboard or other support structures shall not create a hazard to public safety or provide an attractive nuisance and shall be continually maintained free from graffiti.

6. Digital billboards shall not be operated in such a fashion as to constitute a hazard to safe and efficient operation of vehicles on streets or freeways and shall comply with all applicable local, state, and federal laws and regulations. Digital billboards operating in accordance with the operating criteria in subsection (D)(3) above shall be deemed to be in compliance with this subsection.

7. Digital billboards shall not simulate or imitate any directional, warning, danger, or information sign, or any other display likely to be mistaken for any permitted sign intended or likely to be construed as giving warning to traffic, for example using such words or phrases as "stop" or "slow down."

8. Digital billboards shall not incorporate or involve any red or blinking or intermittent lighting that may be mistaken for warning or danger signals nor shall its illumination impair the vision of travelers on the adjacent freeway and for roadways.

9. Digital billboards shall be operated and maintained in compliance with Business and Professions Code Section 5403.

The aforementioned requirements for the digital billboard would reduce the potential impacts to levels that are less than significant.

D. Would the project result in inadequate emergency access? ● No Impact.

The proposed project would not affect emergency access to any adjacent parcels. At no time will any local streets or parcels be completely closed to traffic. The installation of the electronic signs would require the use of drilling rigs for excavation of the dirt and cranes for the placement of the electronic sign. However, the installation would occur within the concrete parking lot outside of the public right-of-way. As a result, the proposed project’s implementation will not result in any impacts.

3.17.3 CUMULATIVE IMPACTS
The future development contemplated as part of the proposed project’s implementation will not result in any significant traffic generation in the area. As a result, no cumulative impacts are anticipated.

3.17.4 MITIGATION MEASURES
The analysis of potential impacts related to traffic and circulation indicated that no mitigation was required.

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3.18 TRIBAL CULTURAL RESOURCES
Environmental Issue Areas Examined
Potentially
Significant
Impact
Less Than
Significant
Impact
with
Mitigation
Less Than
Significant
Impact
No
Impact
A. Would the project cause a substantial adverse change in the significance of a tribal cultural resource, defined in Public Resources Code section 21074 as either a site, feature, place, cultural landscape that is geographically defined in terms of the size and scope of the landscape, sacred place, or object with cultural value to a California Native American tribe, and that is:

i) Would the project have listed or eligible for listing in the California Register of Historical Resources, or in a local register of historical resources as defined in Public Resources Code section 5020.1(k), or

ii). Would the project have resource determined by the lead agency, in its discretion and supported by substantial evidence, to be significant pursuant to criteria set forth in subdivision (c) of Public Resource Code Section 5024.1 In applying the criteria set forth in subdivision (c) of Public Resource Code Section 5024.1, the lead agency shall consider the significance of the resource to a California Native American.

3.18.1 THRESHOLDS OF SIGNIFICANCE
A project will normally have a significant adverse impact on tribal cultural resources if it results in any of the following:
● The proposed project would cause a substantial adverse change in the significance of a tribal cultural resource, defined in Public Resources Code section 21074 as either a site, feature, place, cultural landscape that is geographically defined in terms of the size and scope of the landscape, sacred place, or object with cultural value to a California Native American tribe, and that is listed or eligible for listing in the California Register of Historical Resources, or in a local register of historical resources as defined in Public Resources Code section 5020.1(k). ● The proposed project would cause a substantial adverse change in the significance of a tribal cultural resource, defined in Public Resources Code section 21074 as either a site, feature, place, cultural landscape that is geographically defined in terms of the size and scope of the landscape, sacred place, or object with cultural value to a California Native American tribe, and that is a resource determined by the lead agency, in its discretion and supported by substantial evidence, to be significant pursuant to criteria set forth in subdivision (c) of Public Resources Code Section 5024.1? In applying the criteria set forth in subdivision (c) of Public Resources Code Section 5024.1, the lead agency shall consider the significance of the resource to a California Native American tribe.

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3.18.2 ANALYSIS OF ENVIRONMENTAL IMPACTS
A. Would the project cause a substantial adverse change in the significance of a tribal cultural resource, defined in Public Resources Code section 21074 as either a site, feature, place, cultural landscape that is geographically defined in terms of the size and scope of the landscape, sacred place, or object with cultural value to a California Native American Tribe, and that is: No Impact.

A Tribal Resource is defined in Public Resources Code section 21074 and includes the following:
● Sites, features, places, cultural landscapes, sacred places, and objects with cultural value to a California Native American tribe that are either of the following: included or determined to be eligible for inclusion in the California Register of Historical Resources or included in a local register of historical resources as defined in subdivision (k) of Section 5020.1. ● A resource determined by the lead agency, in its discretion and supported by substantial evidence, to be significant pursuant to criteria set forth in subdivision (c) of Section 5024.1. In applying the criteria set forth in subdivision (c) of Section 5024.1 for the purposes of this paragraph, the lead agency shall consider the significance of the resource to a California Native American tribe. ● A cultural landscape that meets the criteria of subdivision (a) is a tribal cultural resource to the extent that the landscape is geographically defined in terms of the size and scope of the landscape. ● A historical resource described in Section 21084.1, a unique archaeological resource as defined in subdivision (g) of Section 21083.2, or a “non-unique archaeological resource” as defined in subdivision (h) of Section 21083.2 may also be a tribal cultural resource if it conforms to the criteria of subdivision (a).

The project site recently completed the construction of an industrial warehouse, with the site paved with concrete. This newly constructed cross-dock distribution facility includes 61 dock high truck doors as well as 53 on-site trailer and 20 truck tractor parking. The digital billboard would be located at the southwest corner of the building near Baybar Road.
i). Would the listed or eligible for listing in the California Register of Historical Resources, or in a local register of historical resources as defined in Public Resources Code section 5020.1(k). ● No Impact Sites, features, places, cultural landscapes, sacred places, and objects with cultural value to a California Native American tribe that are either of the following: included or determined to be eligible for inclusion in the California Register of Historical Resources or included in a local register of historical resources as defined in subdivision (k) of Section 5020.1. The project site is already developed as an industrial facility and is not listed in the Register. As a result, no impacts would occur. ii). Would the project have a resource determined by the lead agency, in its discretion and supported by substantial evidence, to be significant pursuant to criteria set forth in subdivision (c) of Public Resource Code Section 5024.1 In applying the criteria set forth in subdivision (c) of Public Resource Code Section 5024.1, the lead agency shall consider the significance of the resource to a California Native American Tribe? ● Less than Significant Impact with Mitigation.

The project site recently completed the construction of an industrial warehouse, with the site paved with concrete. This newly constructed cross-dock distribution facility includes 61 dock high truck doors as well CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

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as 53 on-site trailer and 20 truck tractor parking. As part of the AB-52 consultation, the Gabrielino Tongva Indians of California stated the following. “We are in receipt of this project and it sits in the footprint of recorded tribal cultural sites. This project (as it will require ground disturbances up to 30’) will require us to be there for tribal monitoring. Please let us know how the project progresses and your next steps.” As a result, the following mitigation measure would be required:
● The Applicant must obtain the services of a qualified archaeologist to conduct full-time monitoring services during grading and excavation operations. The monitor(s) shall be equipped to salvage artifacts if they are unearthed so as to avoid construction delays. The archaeologist/monitor shall be empowered to temporarily halt or divert equipment to allow for the removal of specimens in a timely manner. Monitoring may be reduced if the potentially culturally significant units are not present in the subsurface, or if present, are determined by a qualified archaeological personnel, to have a low potential to contain or yield archeological resources.

The impacts would be less than significant with mitigation.

3.18.3 CUMULATIVE IMPACTS
The future development contemplated as part of the proposed project’s implementation will not result in any increased tribal/cultural resources impacts in the area. As a result, no cumulative impacts are anticipated.

3.18.4 MITIGATION MEASURES
The following mitigation measure would be required:

Tribal Cultural Resources Mitigation Measure No.1. The Applicant must obtain the services of a qualified archaeologist to conduct full-time monitoring services during grading and excavation operations. The monitor(s) shall be equipped to salvage artifacts if they are unearthed so as to avoid construction delays. The archaeologist/monitor shall be empowered to temporarily halt or divert equipment to allow for the removal of specimens in a timely manner. Monitoring may be reduced if the potentially culturally significant units are not present in the subsurface, or if present, are determined by a qualified archaeological personnel, to have a low potential to contain or yield archeological resources.

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3.19 UTILITIES AND SERVICE SYSTEMS
Environmental Issue Areas Examined
Potentially
Significant
Impact
Less Than
Significant
Impact with
Mitigation
Less Than
Significant
Impact
No
Impact
A. Would the project require or result in the relocation or construction of new or expanded water, wastewater treatment or stormwater drainage, electric power, natural gas, or telecommunications facilities, the construction or relocation of which could cause significant environmental effects?

B. Would the project have sufficient water supplies available to serve the project and reasonably foreseeable future
development during normal, dry, and multiple dry years? 
C. Would the project result in a determination by the
wastewater treatment provider which serves or may serve the project that it has adequate capacity to serve the project’s projected demand in addition to the provider’s existing commitments?

D. Would the project generate solid waste in excess of State or local standards, or in excess of the capacity of local
infrastructure, or otherwise impair the attainment of solid waste reduction goals?

E. Would the project comply with Federal, State, and local management and reduction statutes and regulations related to solid waste?

3.19.1 THRESHOLDS OF SIGNIFICANCE
A project may be deemed to have a significant adverse impact on utilities if it results in any of the following:
● An exceedance of the wastewater treatment requirements of the applicable Regional Water Quality Control Board;
● The construction of new water or wastewater treatment facilities or expansion of existing facilities, the construction of which could cause significant environmental impacts; ● The construction of new storm water drainage facilities or expansion of existing facilities, the construction of which could cause significant environmental effects; ● An overcapacity of the storm drain system causing area flooding; ● A determination by the wastewater treatment provider that serves or may serve the project that it has inadequate capacity to serve the project’s projected demand; ● The project will be served by a landfill with insufficient permitted capacity to accommodate the project’s solid waste disposal needs;
● Non-compliance with Federal, State, and local statutes and regulations relative to solid waste; ● A need for new systems, or substantial alterations in power or natural gas facilities; or, ● A need for new systems, or substantial alterations in communications systems.

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3.19.2 ANALYSIS OF ENVIRONMENTAL IMPACTS
A. Would the project exceed wastewater treatment requirements of the applicable Regional Water Quality Control Board? ● No Impact.

Due to the nature of the proposed project, the digital billboard will not require water, wastewater treatment, stormwater drainage, natural gas or telecommunication facilities. As previously mentioned in Section 3.6 (Energy), the proposed electronic signs would be constructed pursuant to current electrical codes, including Title 24 of the State Building Code. The installation of the digital billboard would not result in excessive energy consumption because the materials used in the construction of digital billboard are manufactured off-site and the digital sign will be installed over an approximate 20 day period. The digital billboard would require electrical connections but will not require the relocation or construction of new or expanded electric power facilities. As a result, no impacts would result.

B. Would the project require or result in the construction of new water or wastewater treatment facilities or expansion of existing facilities, the construction of which could cause significant environmental impacts? ● No Impact.

The installation and operation of the electronic signs would not involve any uses or activities that would result in the consumption of any water. The installation of the electronic sign would not require the installation of landscaping and therefore will not require water for landscaping. As a result, no impacts will occur.

C. Would the project require or result in the construction of new storm water drainage facilities or expansion of existing facilities, the construction of which could cause significant environmental effects? ● No Impact.

The proposed project would not involve any uses or activities that would result in the generation of wastewater. As a result, no impacts would occur.

D. Would the project be served by a landfill with sufficient permitted capacity to accommodate the project’s solid waste disposal needs? ● No Impact.

The proposed project would not involve any uses or activities that would result in the generation of solid waste. As a result, no impacts would occur.

E. Would the project comply with Federal, State, and local statutes and regulations related to solid waste? ● No Impact.

As stated above, the proposed project would not involve any uses or activities that would result in the generation of solid waste. As a result, no impacts would occur.

3.19.3 CUMULATIVE IMPACTS
The potential impacts related to water line and sewer line capacities are site specific and none would be used. Furthermore, the analysis herein also determined that the proposed project would not result in any significant adverse impact on local utilities.

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3.19.4 MITIGATION MEASURES
The analysis of utilities impacts indicated that no significant adverse impacts would result from the proposed project’s approval and subsequent implementation. As a result, no mitigation is required.

3.20 WILDFIRE
Environmental Issue Areas Examined
Potentially
Significant
Impact
Less Than
Significant
Impact with
Mitigation
Less Than
Significant
Impact
No
Impact
A. Would the project substantially impair an adopted
emergency response plan or emergency evacuation plan?  B. Would the project due to slope, prevailing winds, and other factors, exacerbate wildfire risks, and thereby expose project occupants to pollutant concentrations from a wildfire or the uncontrolled spread of a wildfire?

C. Would the project require the installation or maintenance of associated infrastructure (such as roads, fuel breaks, emergency water sources, power lines, or other utilities) that may exacerbate fire risk or that may result in temporary or ongoing impacts to the environment?

D. Would the project expose people or structures to
significant risks, including downslope or downstream flooding or landslides, as a result of runoff, post-fire slope instability, or drainage changes?

3.20.1 THRESHOLDS OF SIGNIFICANCE
A project may be deemed to have a significant adverse impact on wildfire if it results in any of the following:
● The proposed project would, if located in or near state responsibility areas or lands classified as very high fire hazard severity zones, substantially impair an adopted emergency response plan or emergency evacuation plan.
● The proposed project would, if located in or near state responsibility areas or lands classified as very high fire hazard severity zones, due to slope, prevailing winds, and other factors, exacerbate wildfire risks, and thereby expose project occupants to, pollutant concentrations from a wildfire or the uncontrolled spread of a wildfire.
● The proposed project would, if located in or near state responsibility areas or lands classified as very high fire hazard severity zones, would the project require the installation or maintenance of associated infrastructure (such as roads, fuel breaks, emergency water sources, power lines or other utilities) that may exacerbate fire risk or that may result in temporary or ongoing impacts to the environment.
● The proposed project would, if located in or near state responsibility areas or lands classified as very high fire hazard severity zones, would the project expose people or structures to significant risks, including downslope or downstream flooding or landslides, as a result of runoff, post-fire slope instability, or drainage changes.

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ANALYSIS OF ENVIRONMENTAL IMPACTS
A. Would the project substantially impair an adopted emergency response plan or emergency evacuation plan? ● No Impact.

The proposed project would not involve the closure or alteration of any existing evacuation routes that would be important in the event of a wildfire. At no time during construction will adjacent streets be completely closed to traffic. All construction staging must occur on-site. As a result, no impacts would occur.

B. Would the project due to slope, prevailing winds, and other factors, exacerbate wildfire risks, and thereby expose project occupants to pollutant concentrations from a wildfire or the uncontrolled spread of a wildfire? ● No Impact.

The project site is located in the midst of an urbanized zoned area. However, the potential impacts would not be exclusive to the project site since criteria pollutant emissions from wildland fires may affect the entire City as well as the surrounding cities and unincorporated county areas. As a result, no impacts would occur.

C. Would the project require the installation or maintenance of associated infrastructure (such as roads, fuel breaks, emergency water sources, power lines, or other utilities) that may exacerbate fire risk or that may result in temporary or ongoing impacts to the environment? ● No Impact.

The proposed electronic sign would not change the urban character of the installation site. The project site has an on-site fire hydrant pursuant to the standards of the Los Angeles County Fire Department. As a result, no impacts will occur.

D. Would the project expose people or structures to significant risks, including downslope or downstream flooding or landslides, as a result of runoff, post-fire slope instability, or drainage changes? ● No Impact.

The proposed project site is located within an area classified as urban and is not within a high fire risk and local responsibility area. Therefore, the project will not expose the future project site to flooding or landslides facilitated by runoff flowing down barren and charred slopes. As a result, no impacts would occur.

3.20.3 CUMULATIVE IMPACTS
The analysis herein also determined that the proposed project would not result in any significant adverse impact on wildfires. As a result, no cumulative impacts on utilities will occur.

3.20.4 MITIGATION MEASURES
The analysis of wildfires impacts indicated that less than significant impacts would result from the proposed project's approval and subsequent implementation. As a result, no mitigation is required.

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3.21 MANDATORY FINDINGS OF SIGNIFICANCE
Environmental Issue Areas Examined
Potentially
Significant
Impact
Less Than
Significant
Impact with
Mitigation
Less Than
Significant
Impact
No
Impact
A. Does the project have the potential to substantially degrade the quality of the environment, substantially reduce the habitat of a fish or wildlife species, cause a fish or wildlife population to drop below self-sustaining levels, threaten to eliminate a plant or animal community, substantially reduce the number or restrict the range of a rare or endangered plant or animal or eliminate important examples of the major periods of California history or prehistory?

B. Does the project have impacts that are individually limited, but cumulatively considerable? ("Cumulatively considerable" means that the incremental effects of a project are considerable when viewed in connection with the effects of past projects, the effects of other current projects, and the effects of probable future projects)

C. Does the project have environmental effects which will cause substantial adverse effects on human beings, either directly or indirectly?

The following findings can be made regarding the Mandatory Findings of Significance set forth in Section 15065 of the CEQA Guidelines based on the results of this environmental assessment:
● The proposed project will not have the potential to substantially degrade the quality of the environment, substantially reduce the habitat of a fish or wildlife species, cause a fish or wildlife population to drop below self-sustaining levels, threaten to eliminate a plant or animal community, substantially reduce the number or restrict the range of a rare or endangered plant or animal or eliminate important examples of the major periods of California history or prehistory.

As indicated in Section 3.1 through 3.20, the proposed project will not result in any significant unmitigable environmental impacts.
● The proposed project will not have impacts that are individually limited, but cumulatively considerable. The proposed project is relatively small and the attendant environmental impacts will not lead to a cumulatively significant impact on any of the issues analyzed herein. ● The proposed project will not have environmental effects which will cause substantial adverse effects on human beings, either directly or indirectly. As indicated in Section 3.1 through 3.20, the proposed project will not result in any significant unmitigable environmental impacts.

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SECTION 4 CONCLUSIONS

4.1 FINDINGS
The Initial Study determined that the proposed project is not expected to have significant adverse environmental impacts, with the implementation of the mitigation measures. The following findings can be made regarding the Mandatory Findings of Significance set forth in Section 15065 of the CEQA Guidelines based on the results of this Initial Study:
● The proposed project will not have the potential to degrade the quality of the environment, with the implementation of the mitigation measures included herein. ● The proposed project will not have the potential to achieve short term goals to the disadvantage of long-term environmental goals, with the implementation of the mitigation measures referenced herein.
● The proposed project will not have impacts that are individually limited, but cumulatively considerable, when considering planned or proposed development in the immediate vicinity, with the implementation of the mitigation measures contained herein. ● The proposed project will not have environmental effects that will adversely affect humans, either directly or indirectly, with the implementation of the mitigation measures contained herein.

In accordance with the requirements of Section 21081(a) and 21081.6 of the Public Resources Code, the City of Pico Rivera can make the following additional finding:
● A Mitigation Reporting and Monitoring Program will be required; and, CITY OF PICO RIVERA ● INITIAL STUDY & MITIGATED NEGATIVE DECLARATION DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019

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SECTION 5 REFERENCES

5.1 PREPARERS
Blodgett Baylosis Environmental Planning
2211 S Hacienda Blvd, Suite 107
Hacienda Heights, CA 91745
(626) 336-0033
Marc Blodgett, Principal
Raymond Wen, Project Manager & GIS Technician
Brian Wong, Project Planner & GIS Technician

5.2 REFERENCES
The references are noted using foot notes.

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MITIGATION MONITORING & REPORTING

PROGRAM

DIGITAL BILLBOARD
3900 BAYBAR ROAD

PICO RIVERA, CALIFORNIA
LEAD AGENCY:

CITY OF PICO RIVERA

COMMUNITY AND ECONOMIC DEVELOPMENT DEPARTMENT
6615 PASSONS BOULEVARD
PICO RIVERA, CALIFORNIA 90660
REPORT PREPARED BY:

BLODGETT BAYLOSIS ENVIRONMENTAL PLANNING
2211 S. HACIENDA BOULEVARD, SUITE 107
HACIENDA HEIGHTS, CALIFORNIA 91745
APRIL 21, 2025
PICO 054

EXHIBIT B
CITY OF PICO RIVERA ● MITIGATION MONITORING & REPORTING PROGRAM DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019 MITIGATION MONITORING & REPORTING PROGRAM PAGE 2
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TABLE OF CONTENTS

1. OVERVIEW OF THE PROPOSED PROJECT .................................................................................................5

2. FINDINGS RELATED TO MITIGATION MONITORING...............................................................................5

3. MITIGATION MEASURES ...........................................................................................................................6

4. MITIGATION MONITORING MATRIX........................................................................................................6 Table 1 Mitigation Monitoring Program .................................................................................................6 CITY OF PICO RIVERA ● MITIGATION MONITORING & REPORTING PROGRAM DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019 MITIGATION MONITORING & REPORTING PROGRAM PAGE 4
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1. OVERVIEW OF THE PROPOSED PROJECT
The City of Pico Rivera is reviewing an application to construct a new 14 feet by 48 feet LED “V” shaped billboard. Two 14 feet by 48 feet LED sign faces would be angled towards each other to be shaped as a “V” to allow visibility to drivers traveling northbound and southbound on Interstate 605 (I-605). The maximum height of the billboard would be 70 feet tall. The project site recently completed the construction of an industrial warehouse, with the site paved with concrete. This newly constructed crossdock distribution facility includes 61 dock-high truck doors as well as 53 on-site trailer and 20 truck tractor parking spaces. The digital billboard would be located approximately 60 feet west of the southwest corner of the warehouse near Baybar Road. The proposed project site’s current zoning designation is General Industrial (I-G) and the current General Plan designation is Industrial (I).

The project site is located within the northern portion of the City of Pico Rivera. Pico Rivera is located in southeastern Los Angeles County, approximately 10 miles southeast of downtown Los Angeles. Pico Rivera is bounded by the City of Downey on the south, the City of Montebello on the west, the Whittier Narrows Regional Park on the north, and the City of Whittier and the City of Santa Fe Springs on the east.1 Major physiographic features in the surrounding area include the San Gabriel River located approximately 2,5000 feet to the west, Whittier Narrows Reservoir located approximately 1.5 miles to the west, Montebello Hills located approximately 2.6 miles to the west, and Puente Hills located approximately 1 mile to the east.2

2. FINDINGS RELATED TO MITIGATION MONITORING
The following findings can be made regarding the Mandatory Findings of Significance set forth in Section 15065 of the CEQA Guidelines based on the results of the Initial Study that was prepared for the proposed project:
● The proposed project will not have the potential to substantially degrade the quality of the environment, substantially reduce the habitat of a fish or wildlife species, cause a fish or wildlife population to drop below self-sustaining levels, threaten to eliminate a plant or animal community, substantially reduce the number or restrict the range of an endangered, rare or threatened species or eliminate important examples of the major periods of California history or prehistory.
● The proposed project will not have impacts that are individually limited, but cumulatively considerable.
● The proposed project will not have environmental effects which will cause substantially adverse effects on human beings, either directly or indirectly.

In addition, pursuant to Section 21081(a) of the Public Resources Code, findings must be adopted by the decision-maker coincidental to the approval of a Mitigated Negative Declaration. These findings shall be incorporated as part of the decision-maker’s findings of fact, in response to AB-3180 and in compliance with the requirements of the Public Resources Code. In accordance with the requirements of Section 1 United States Geological Survey. El Monte 7½ Minute Quadrangle. Photo revised 2022. 2 Google Maps and City of Pico Rivera Zoning Map. Website accessed on December 12, 2024.

CITY OF PICO RIVERA ● MITIGATION MONITORING & REPORTING PROGRAM DIGITAL BILLBOARD ● 3900 BAYBAR ROAD ● APN 8125-013-019 MITIGATION MONITORING & REPORTING PROGRAM PAGE 6
21081(a) and 21081.6 of the Public Resources Code, the City of Pico Rivera can make the following additional finding that a mitigation monitoring and reporting program will be required.

3. MITIGATION MEASURES
The analysis of cultural and tribal resources impacts determined that the following mitigation measures would be required to reduce the project’s impacts to levels that would be less than significant.

Cultural Resources Mitigation Measure No.1. The Applicant must obtain the services of a qualified archaeologist to conduct full-time monitoring services during grading and excavation operations. The monitor(s) shall be equipped to salvage artifacts if they are unearthed so as to avoid construction delays. The archaeologist/monitor shall be empowered to temporarily halt or divert equipment to allow for the removal of specimens in a timely manner. Monitoring may be reduced if the potentially culturally significant units are not present in the subsurface, or if present, are determined by a qualified archaeological personnel, to have a low potential to contain or yield archeological resources.

Tribal Cultural Resources Mitigation Measure No.1. The Applicant must obtain the services of a qualified archaeologist to conduct full-time monitoring services during grading and excavation operations. The monitor(s) shall be equipped to salvage artifacts if they are unearthed so as to avoid construction delays. The archaeologist/monitor shall be empowered to temporarily halt or divert equipment to allow for the removal of specimens in a timely manner. Monitoring may be reduced if the potentially culturally significant units are not present in the subsurface, or if present, are determined by a qualified archaeological personnel, to have a low potential to contain or yield archeological resources.

4. MITIGATION MONITORING MATRIX
The monitoring and reporting for the mitigation measures, including the period for implementation, monitoring agency, and the monitoring action, are identified in Table 1.

TABLE 1 MITIGATION MONITORING PROGRAM

MEASURE ENFORCEMENT
AGENCY

MONITORING
PHASE

VERIFICATION
Cultural Resources Mitigation Measure No.1. The Applicant must obtain the services of a qualified archaeologist to conduct full-time monitoring services during grading and excavation operations. The monitor(s) shall be equipped to salvage artifacts if they are unearthed so as to avoid construction delays. The archaeologist/monitor shall be empowered to temporarily halt or divert equipment to allow for the removal of specimens in a timely manner. Monitoring may be reduced if the potentially culturally significant units are not present in the subsurface, or if present, are determined by a qualified archaeological personnel, to have a low potential to contain or yield archeological resources.

City of Pico Rivera
Community & Economic
Development Dept.
(The Applicant is
responsible for
implementation)
Prior to the start of
any construction
related activities.

Mitigation ends at the
completion of the
construction phase.

Date:

Name & Title:

Tribal Cultural Resources Mitigation Measure No.1. The Applicant must obtain the services of a qualified archaeologist to conduct full-time monitoring services during grading and excavation operations. The monitor(s) shall be equipped to salvage artifacts if they are unearthed so as to avoid construction delays. The archaeologist/monitor shall be empowered to temporarily halt or divert equipment to allow for the removal of specimens in a timely manner. Monitoring may be reduced if the potentially culturally significant units are not present in the subsurface, or if present, are determined by a qualified archaeological personnel, to have a low potential to contain or yield archeological resources.

City of Pico Rivera
Community & Economic
Development Dept.
(The Applicant is
responsible for
implementation)
Prior to the start of
any construction
related activities.

Mitigation ends at the
completion of the
construction phase.

Date:

Name & Title:

RESOLUTION NO. 1327

A RESOLUTION OF THE PLANNING COMMISSION OF

THE CITY OF PICO RIVERA RECOMMENDING CITY
COUNCIL ADOPT ORDINANCE NO. [TBD] APPROVING
DEVELOPMENT AGREEMENT NO. 23-1 FOR THE

CONSTRUCTION OF A DIGITAL BILLBOARD LOCATED
AT 3900 BA YBAR ROAD (APN 8125-013-020)
WHEREAS, on February 3, 2023, the Community and Economic Development Department received an application from Outfront Media, LLC. for real property located at 3900 Baybar Road and legal described in Exhibit "A" attached hereto, requesting approval of Development Agreement No. 23-1 for the construction of a digital billboard; and
WHEREAS, pursuant to Pico Rivera Municipal Code Section 18.46.050 the Planning Commission shall review digital billboard development agreements and provide a recommendation to the City Council; and
WHEREAS, studies and investigations were made and an staff report with recommendations was submitted, and the Planning Commission, upon giving the required notice, did on the 5
th day of May 2025, conduct a duly noticed public hearing as required by law to consider the development agreement application. Notice of the public hearing was posted and mailed to property owners and properties within a 300-foot radius of the project site by April 24, 2025, and published in the Cerritos Community Newspaper on April 25, 2025; and

NOW, THEREFORE, THE PLANNING COMMISSTION OF THE CITY OF PICO RIVERA, CALIFORNIA, HEREBY FINDS, RESOLVES AND ORDERS AS FOLLOWS:

SECTION 1. The Planning Commission finds that the foregoing recitals are true and correct and are incorporated herein by reference.

SECTION 2. Pursuant to Pico Rivera Municipal Code Section 18.46.050 and based upon all testimony and comments from the general public, the examination and review of the investigations by staff included in the staff report contained herein, and all other pertinent and relevant facts pertaining hereto, the Planning Commission recommends that the City Council make the following findings:

1. The proposed Development Agreement is consistent with the goals, objectives, purposes and provisions of the General Plan and the Pico Rivera Municipal Code, and any applicable specific plans. The proposed digital billboard is consistent with General Plan Goal 3.9-2, in that it will intensify commercial advertising and increase revenues to the City with the public benefits that are included in Development Agreement- No. 23-1. Furthermore, the project meets all provisions listed in the Pico Rivera Municipal Code (PRMC), Chapter 18.46, Signs and ENCLOSURE 3
2c
RESOLUTION NO. 1327
PAGE2 --
Advertising, for the construction of a new digital billboard.

2. The proposed installation site is compatible with the uses and structures on the site and in the surrounding area. The project site is zoned Industrial General (I-G); pursuant to the PRMC Section 18.46.050, Digital billboards shall be permitted within the identified areas (subject property) along the 1-605 Freeway.

3. The proposed digital billboard would not create a traffic or safety problem, including problems associated with on-site access circulation or visibility. The proposed digital billboard will be built 130' feet east of the 1-605 Freeway. It will measure 65' feet in height with two 14' by 48' light emitting diode (LED) sign faces. At the proposed distance and height from the 1-605 Freeway, on/off-site circulation and traffic will not be impacted.

4. The proposed digital billboard would not interfere with on-site parking or landscaping required by City ordinance or permit. The digital billboard is proposed in an existing parking lot planter with a ground lease dimension of 2, 128 square feet (56' x 38'). The proposed digital billboard and associated ground lease will not interfere with on-site parking or required landscaping.

5. The proposed digital billboard would not otherwise result in a threat to the general health, safety and welfare of city residents. The subject property can accommodate the proposed digital billboard while meeting all the development standards of the Pico Rivera Municipal Code. The project site is zoned Industrial General (I-G); pursuant to the PRMC Section 18.46.050, Digital billboards shall be permitted within the identified areas (subject property) along the 1-605 Freeway.

6. The proposed digital billboard, in addition to its aesthetic treatment, provides substantial public benefits that would not otherwise accrue to the public in the absence of its installation. The public benefit to the City will include: 1) The City's use of the digital billboard for up to five percent of the total advertising time to promote civic and public purposes and emergency notifications; and 2) Outfront Media will provide annual payments to the City in the amount of $100,000 for 10 years totaling $1 million in guaranteed revenue over that time period. The installation of the digital billboard is also subject to the removal of an existing static billboard on the subject property.

SECTION 3. Pursuant to the California Environmental Quality Act ("CEQA"), an Initial Study was prepared to determine potential environmental impacts associated with the proposed project. Based on the findings of the Initial Study, a Mitigated Negative Declaration (MND) and Mitigation Monitoring and Reporting Program (MMRP) has been prepared, as all potentially significant impacts can be mitigated to less than significant levels. The document was made available for public review from March 19, 2025 until April 19, 2025, during which time comments were received and considered. As such, the Planning Commission recommends that the City Council adopts the Mitigated Negative Declaration and Mitigation Monitoring and Reporting Program and finds it adequate to RESOLUTION NO. -1327
PAGE3
assess the environmental impacts of the Project and there is no substantial evidence that the Project will have a significant effect on the environment. The full record is available for review in the Community Development Department.

SECTION 4. Development Agreement No. 23-1 complies with the City's Zoning Ordinance and General Plan and is consistentwith the intent of Chapter 18.46 {Signs and Advertising) of the Pico Rivera Municipal Code.

SECTION 5. The Planning Commission of the City of Pico Rivera, pursuant to the findings set forth above, does hereby recommend that the City Council adopt Ordinance No. [TBD] approving Development Agreement No. 23-1 for the construction of a digital billboard at 3900 Baybar Road.

SECTION 6. This recommendation by the Planning Commission is in accordance with Chapter 18.46 of the Pico Rivera Municipal Code.

SECTION 7. The Secretary of the Planning Commission shall certify to the adoption of this Resolution.

APPROVED AND ADOPTED this 5
th day of May 2025, by members of the Planning
Commission of the City of Pico Rivera, voting as follows:-- 1 '--'l-rt'-1"""..T1//J{j
'1 I
cha, Chairperson
ATTEST: APPROVED AS TO FORM:

Al irector am, City Attorney
Community and Economic Development
AYES:

NOES:

ABSENT:

ABSTAIN:

RESOLUTION NO. 1327
PAGE4
--
EXHIBIT "A"
Legal Description

BILLBOARD AREA

LEGAL DESCRIPTION
A 20.00 foot wide strip of land being a portion ofland over that portion of Rancho Paso De Bartolo, in the City of Pico Rivera, County of Los Angeles, State of California, as shown on map filed in Case No. 20613, Superior Court of the State of California, in and for the County of Los Angeles, State of California, the centerline of said strip being described as follows:

COMMENCING at the centerline intersection of Capitol Avenue and Mission Mill Road as shown on Parcel Map No. 57, in the City oflndustry, as per map recorded in Book 47 Pages 19 and 20 of Parcel Maps, in the Office of the County Recorder of said County; Thence North 50°
56'02" West 655.52 feet along the centerline of said Mission Mill Road, to the intersection with the centerline of Baybar Road as shown on said map; Thence North 53 °
19'06" East 645.97 feet along said centerline of said Baybar Road, to the beginning of a 350.00 foot radius curve concave northwesterly; Thence northeasterly 85.92 feet along said curve and said centerline ofBaybar Road through a central angle of 14°
03'55" to the northwesterly line of Parcel 13 of said Parcel Map; Thence North 48°
58'59" East 118.00 feet;
Thence North 29°45'10" East, 57.50 feet hereinafter referred to as POINT "A" being the beginning of a 354.63 foot radius curve concave southeasterly; Thence northeasterly 144.02 feet along said curve through a central angle of23° 16'05";
Thence North 53 °
19'40" East 150.04 feet hereinafter referred to as POINT "B"; Thence South 36°40'14" East 29.69 feet to the POINT OF BEGINNING; Thence continuing South 36°
40'14" East 20.00 feet to the POINT OF TERMINUS.

Containing 400 square feet of land more or less.

Prepared by or under the direction of:

Mark A. Monroe P.L.S. #8170
May 29. 2024
Date
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1 20958695.1

RECORDING REQUESTED BY AND WHEN
RECORDED MAIL TO:

CITY OF PICO RIVERA
6615 Passons Boulevard
Pico Rivera, CA. 90660
Attn: City Manager
WITH COPY TO:

OUTFRONT MEDIA GROUP, LLC
1520 N. Cahuenga Blvd.

Hollywood, CA 90028
Attn: Katie Metz
SPACE ABOVE IS RESERVED FOR RECORDER’S USE
No recording fee required; this document exempt from fee pursuant to 27383 of the Government Code
DEVELOPMENT AGREEMENT NO. ____
(3900 Baybar Road – Portion of APN 8125-013-020)
This Development Agreement (“Agreement”) is entered into this ____ day of _________________, 2025 (“Effective Date”) by and between the CITY OF PICO RIVERA, a California municipal corporation (“City”) and OUTFRONT MEDIA GROUP, LLC, a limited liability corporation (“Developer”).

RECITALS
A. California Government Code Sections 65864, et seq., (“Development Agreement Law”) authorizes cities to enter into binding development agreements with persons having a legal or equitable interest in real property for the development of such property, all for the purposes of strengthening the public planning process, encouraging private participation and comprehensive planning and identifying the economic costs of such development.

B. Developer possesses a long-term leasehold interest in a portion of the real property in the City of Pico Rivera, in the County of Los Angeles, as legally described and depicted on Exhibit “A” attached hereto (“Site”) which is located on a portion of Assessor’s Parcel Number 8125-013-020 (the “Property”).

C. Developer seeks to install on the Site a 65-foot-tall billboard on the Site (“Billboard”) containing a double-sided L.E.D. display (“Digital Display”), each face measuring 14 feet x 48 feet from the base of the display as depicted on Exhibit “B”, pursuant to the terms of this Agreement. In this Agreement, the Billboard and each Digital Display are sometimes referred to collectively as “Billboard” and sometimes the “Digital Display” is referred to specifically.

ENCLOSURE 4
2d
088235\17652367v7
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D. The City Council of the City has determined that it is in the best interests of the City, and for the common benefit of the citizens residing in the City, to enter into this Agreement with Developer for construction, operation, and maintenance of the Billboard on the Site contingent on Developer obtaining all required approvals from the California Department of Transportation ("Caltrans") and the City following review under the California Environmental Quality Act (Pub. Resources Code, § 21000 et seq.)
E. Section 5412 of the Outdoor Advertising Act (Bus. & Prof. Code, §§ 5200-5486) notes that it is the policy of the state of California to encourage local entities and owners of existing billboards to enter into relocation agreements that allow local entities to continue development in a planned manner without expenditure of public funds, while allowing the continued maintenance of private investment and a medium of communication.

F. The Pico Rivera Municipal Code allows for relocation, development, construction and operation of digital billboards in a planned manner within areas of the City zoned I-L, I-G, or IPD and located adjacent to the California Interstate 5 and 605 Freeways subject to specific terms and conditions consistent with the Outdoor Advertising Act.

G. Pico Rivera Municipal Code Section 18.46.060, Note 47, Subsection B permits digital billboards in designated areas only after a development agreement has been negotiated and executed between Developer and City. Pursuant to Section 5412 of the Outdoor Advertising Act, Section 18.46.060, Note 47, Subsection B provides that the development agreement may include provisions related to the relocation or removal of billboards in areas inside or outside the boundaries of the City.

H. Outdoor Advertising Act section 5443(b) provides that Caltrans shall issue a permit for a display in the vicinity of a landscaped freeway if the display is being placed pursuant to a relocation agreement with a government entity that commits to the removal of another display in the vicinity of a landscaped freeway.

I. Developer has identified three (3) existing billboards consisting of six (6) facings that it presently owns and operates ("Removed Billboards"), and that Developer will remove as part of this Agreement, which qualifies as a relocation agreement under Outdoor Advertising Act section 5443(b). The Removed Billboards are identified in Exhibit "C." J. In addition to other public benefits set forth below, this Agreement will serve the public interest by allowing the City to continue its development in a planned manner and promoting business and commerce within the City. Construction of an industrial building located at 3900 Baybar Road, approved by the City on August 10, 2020, caused the need for the Existing Billboard to be relocated to the Site. This Agreement will further improve visual quality of the community pursuant to the City's General Plan by relocating Removed Billboards.

K. The Outdoor Advertising Act, including Sections 5412, 5443, 5443.1, and 5443.5 thereof, empower City and Developer to enter into billboard-related agreements on whatever terms are agreeable to such parties.
088235\17652367v7
3 20958695.1
L. In exchange for the City’s approval to install the Billboard on the Site and the Digital Display thereon, and in order to mitigate any impacts associated with the installation, Developer agrees to:

1. Pay to the City development fees and provide other public benefits as set forth in Section 2.5 below; and

2. Install an illuminated sign on the Billboard naming the City of Pico Rivera at no cost to City with the final design agreed to between the City and Developer, where the parties to this Agreement agree the aforesaid final design shall comply with the Outdoor Advertising Act; and

3. Not advertise any content on the Digital Display contrary to the provisions of Section 2.7 below.

4. Install and maintain the Billboard in compliance with all applicable regulations of the Pico Rivera Municipal Code, including but not limited to Chapter 18.46 related to Signs and Advertising.

M. The Site is located in the City’s General Industrial zone and has a General Plan designation of General Industrial.

N. Developer and City Agree that this Agreement should be approved and adopted to memorialize the expectations of City and Developer as more particularly described herein as required under Pico Rivera Municipal Code Section 18.46.060, Note 47, Subsection B.

O. On May 5th, 2025, the Planning Commission of the City, at a duly noticed hearing to consider the approval of this Agreement, adopted Resolution No. 1327 recommending approval of this Agreement to the City Council.

P. On May 27th, 2025, the City Council of the City, at a duly noticed hearing to consider the approval of this Agreement, considered the proposal, heard testimony, and introduced Ordinance No. _______ finding that this Agreement is in the best public interest of the City and its residents; this Agreement constitutes a present and valid exercise of the City’s police power; that this Agreement is consistent with the City’s General Plan; and that this Agreement and the proposed Project, as defined below, will achieve a number of City Objectives and public benefits.

Q. On ________________, 2025, the City Council held the second reading of Ordinance No. _________, hereby approving this Agreement.

R. City finds and determines that all actions required of City prior to approval of this Agreement by Ordinance No. _________of the City Council have been duly and regularly taken.

COVENANTS
NOW, THEREFORE, in consideration of the above recitals (which are incorporated into this Agreement as if set forth in full herein) of the mutual covenants hereinafter contained and for 088235\17652367v7
4 20958695.1
other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the parties agree as follows:

1. DEFINITIONS AND EXHIBITS

1.1 Definitions. This Agreement uses a number of terms having specific meanings, as defined below. These specially defined terms are distinguished by having the initial letter capitalized, when used in the Agreement. In addition to the terms defined in the Recitals above, the defined terms include the following:

1.1.1 “Agreement” means this Development Agreement and all attachments and exhibits hereto.

1.1.2 “Billboard” and “Digital Display” shall have the meanings ascribed in the Recital above.

1.1.3 “City” means the City of Pico Rivera, a California municipal corporation and a general law city.

1.1.4 “City Council” means the City Council of the City.

1.1.5 "Days" or "days" shall mean calendar days unless otherwise noted.

1.1.6 “Developer” means Outfront Media Group, LLC, duly existing and operating and its successors and assigns.

1.1.7 “Development Approval” means the approved Project, based on the approval of the City Council, as further described in the Recitals and Section 3.3 herein.

1.1.8 “Effective Date” means the date inserted into the preamble of this Agreement, which is 30 days following approval of this Agreement by ordinance of the City Council, provided the Agreement is signed by the Developer and the City.

1.1.9 “Final Permits” shall be when all approvals necessary to construct the Billboard and the Digital Displays have been obtained from all applicable governmental and quasigovernmental authorities, including but not limited to any and all permits and approvals required by: (i) the Pico Rivera Municipal Code; (ii) the California Department of Transportation (“Caltrans”) pursuant to the California Outdoor Advertising Act; (iii) applicable utilities affected by the construction; and (iv) CEQA and the State CEQA Guidelines.

1.1.10 “Annual Gross Revenue” means all income actually received by Developer in connection with the Billboard (net of any commissions paid by Developer to advertising agencies, not to exceed 16-2/3%). For the purposes hereof, any income described in this definition will not include the value of any in-kind usage of the Billboard by the City pursuant to Section 2.6. 088235\17652367v7
5 20958695.1

1.1.11 “Land Use Regulations” means all ordinances, resolutions, codes, rules, conditions, regulations and official policies of City, including, but not limited to, the City’s General Plan and Municipal Code, which govern the development and use of the Site, including, without limitation, the permitted use of land, the density or intensity of use, subdivision requirements, the maximum height and size of the Billboard, the provisions for reservation or dedication of land for public purposes, and the design, improvement and construction standards and specifications applicable to the Development of the Billboard at the Site, which are in full force and effect as of the Effective Date of this Agreement. Land Use Regulations shall also include National Pollutant Discharge Elimination System (“NPDES”) regulations, to the extent applicable.

1.1.12 “Lease” means the agreement between Developer and the owner of the Site granting Developer the legal right to install, operate and maintain the Billboard and Digital Display at the Site.

1.1.13 “Operational” means, the date that all L.E.D. panels of the Digital Display are capable, legally and functionally, of displaying advertising.

1.1.14 “Project” means the installation, operation and maintenance of the Digital Display on the Billboard on the Site in accordance with the Development Approvals, and this Agreement.

1.1.15 “Site” shall have the meaning ascribed in Recital “B”, above.

1.1.16 “Subsequent Land Use Regulations” means any Land Use Regulations that take effect after the Effective Date of this Agreement which may govern the Project.

1.1.17 “Term” shall have the meaning provided in Section 2.4, unless earlier terminated as provided for in this Agreement.

1.2 Exhibits. The following documents are attached hereto and are by this reference made a part of this Agreement:

Exhibit “A” (Legal Description and Depiction of Site)
Exhibit “B” (Digital Display and Billboard Elevations)
Exhibit "C" (Removed Billboards)

2. GENERAL PROVISIONS.

2.1 Binding Effect of Agreement. From and following the Effective Date, actions by the City and Developer with respect to the Project, including actions by the City on application for subsequent Development Approvals affecting the Site, shall be subject to the terms and provisions of this Agreement; provided however, that nothing in this Agreement shall be deemed or construed to modify or amend the Lease, or any of the Developer’s obligations thereunder. 088235\17652367v7
6 20958695.1

2.2 Interest in Site. City and Developer acknowledge and agree that Developer has a qualifying legal interest in the Site and is thus qualified, under California Government Code Section 65865(a) to enter into and be a party to this Agreement. Additionally, prior to the execution of this Agreement, Developer has allowed City to view a redacted copy of the Lease, which demonstrates that Developer has a long-term leasehold interest in the Site, which interest shall be maintained during the Term of this Agreement, at the discretion of the Developer. If Developer’s interest in the Lease is prematurely terminated, Developer may assign this Agreement as provided in Section

2.3, below. If Developer’s interest in the Lease terminates before the expiration of this Agreement and Developer is not able to assign this Agreement as provided in Section 2.3, Developer shall remove the Billboard and Digital Display and sign a written cancellation of this Agreement, as provided in Section 4.1.

2.3 Assignment. Developer shall not assign or otherwise transfer this Agreement, or its interest in the Site to any other person, firm, or entity, without City’s written consent, which shall not be unreasonably withheld. An assignment of this Agreement shall be to a party that has demonstrated positive experience operating billboards similar to the Project, and who can provide evidence of adequate financial resources and expertise in securing advertisers for billboards similar to the Project. Developer shall notify City no later than ninety (90) days prior to any such proposed assignment and provide all documentation necessary for City to verify compliance with this requirement. Any transfer not meeting the requirements in this Section 2.3 shall be subject to the approval of the City Council. Any security posted by Developer may be substituted by the assignee or transferee. Notwithstanding the above, Developer may assign this Lease, without the prior written consent of City, to any entity controlled by, controlling, or under common control with Developer.

2.4 Term of Agreement. Unless this Agreement is earlier terminated as provided for herein, this Agreement shall continue in full force and effect for ten (10) years commencing on the date the Digital Display becomes Operational (“Term”). Developer shall have the option to extend the Term of this Agreement for one (1) additional ten (10) year term (“Extended Term”), provided that Developer provides written notice to City at least one hundred and eighty (180) days prior to the end of the Term and Developer is not in default under the Agreement,. Within thirty (30) days after the expiration or termination of this Agreement, the parties shall execute a written cancellation of this Agreement, which shall be recorded with the County Recorder pursuant to Section 8.1 below.

2.5 Public Benefits.

2.5.1 Development Fees.
(a) One-Time Implementation Fee. Developer shall pay Thirty-Five Thousand Dollars ($35,000) to the City not later than five (5) days after building permits for the Billboard and Digital Display are issued by the City. The City shall retain and use the implementation fee, or any part thereof, for any public purpose within the City’s discretion. The implementation fee shall be separate from all other fees or costs which are standard and uniformly 088235\17652367v7
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applied to similar projects in the City, including, but not limited to, business license fees (due by Developer to City annually), plan check fees, building permit fee, fees and costs associated with CEQA review and compliance, or any fees and costs associated with obtaining any required permits or approvals required by the State of California, including any permits or approvals required by Caltrans. City hereby agrees to indemnify, defend and save harmless Developer against any and all its use of the implementation fee, and Developer shall have no indemnification responsibilities regarding it.
(b) Minimum Annual Guarantee (“MAG”). In addition to the one-time implementation fee required under Section 2.5.1(a), Developer shall pay City an annual MAG fee of One Hundred Thousand Dollars ($100,000.00) (the “MAG Fee”) during the ten (10) year period of the Term of this Agreement payable in equal quarterly installments paid to the City on the first of the month following Digital Display becoming Operational and each January 1, April 1, July 1, and October 1 thereafter. In the event that Developer exercises its option to extend the Term of this Agreement pursuant to Section 2.4, the annual MAG during the Extended Term shall be One Hundred and Ten Thousand Dollars ($110,000.00) per year payable in equal quarterly installments to the City in accordance with this Subsection (b). For any portion of the Term that is less than a full calendar quarter, the MAG shall be prorated based on the number of days in the Term occurring during such calendar quarter and actual number of days in such calendar quarter. (c) Percentage Fee. To the extent that seventeen and one-half percent (17.5%) (the “Annual Revenue Share Percentage”) of the Annual Gross Revenue exceeds the MAG for the completed Term year, Developer shall make an additional payment to the City within thirty (30) days of each anniversary of the MAG Commencement Date in the amount by which (i) the Annual Revenue Share Percentage multiplied by (ii) the Annual Gross Revenue collected by Developer for the immediate preceding Term year exceeds the MAG amount paid by Developer to the City pursuant to Section 2.5.1(b) for such Term year. In no event shall the amount of the Development Fees due under Section 2.5.1 of this Agreement be less than the MAG. (1) Reports. Developer shall furnish to City an annual statement of Annual Gross Revenue for the Digital Display within thirty (30) Days after the end of each year of the Term. Such statement shall be in a form acceptable to City. Each statement shall be signed and certified to be correct by a duly authorized officer of Developer. Developer shall keep and make available complete and materially accurate books of account, records, cash receipts and other pertinent data, in accordance with good accounting practices and in a form approved by City, showing the Annual Gross Revenue, including without limitation, materially accurate records of every sale and other transaction made for any advertising display on the Digital Display and any commissions paid by Developer. Such books of account, records, cash receipts, or other pertinent data shall be kept for a period of no less than four (4) years after the end of each year. The receipt by City of any statement, or any payment of the Percentage Fee for any period, will not bind City as to the correctness of the statement or payment.
(2) Inspection and Audit. City, at its sole option, shall be entitled, at any time during the Term and Extended Term, if applicable, during normal business 088235\17652367v7
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hours and with prior written notice of thirty (30) Days to Developer, to inspect, examine, and audit Developer's books, records and cash receipts as related to Annual Gross Revenue. Developer shall cooperate fully with City and City's agents in making the examination. City, at its option, will also be entitled once during each year of the Term and once after the Expiration Date or other termination of this Agreement, to cause an independent audit of such records to be performed by a certified public accountant designated by City, provided such accountant is not paid on a contingency fee basis. The audit will be conducted during usual business hours at Developer’s office located at 1731 Workman Street, Los Angeles, CA 90031, unless another location is mutually agreed upon. If the audit shows that there is a deficiency in the payment of any Percentage Fee, then Developer shall promptly upon notice pay the deficiency to City which payment will not require any penalty or other late fee. City will pay the costs of the audit unless the audit shows that Developer understated Annual Gross Revenue by more than three (3%) percent in which case Developer shall pay all reasonable out-of-pocket costs paid to third party consultants and incurred by City in connection with the audit. (d) Late Charge; Default Interest.
(1) Late Charge. If Developer fails to pay any payments or fees required under this Agreement within ten (10) Days after receipt of written notice of non-payment from the City after the same is due and payable, such unpaid amount shall be subject to a late payment charge equal to five percent (5%) of the unpaid amount in each instance. The late payment charge has been agreed upon by City and Developer, after negotiation, as a reasonable estimate of the additional administrative costs and detriment that City will incur as a result of any such failure by Developer, the actual costs thereof being extremely difficult—if not impossible— to determine. The late payment charge constitutes liquidated damages to compensate City for its damages resulting from such failure to pay, and Developer shall promptly pay such charge to City together with any unpaid interest.
(2) Default Interest. If any payments or fees are not paid within ten (10) Days following the due date and after receipt of written notice of non-payment from the City, such unpaid amount will bear simple interest at the rate of 10% per year or the maximum permitted by law, whichever is lower (“Default Rate”) from the due date until paid. However, interest will not be payable on late charges incurred by Developer, nor on any amounts on which late charges are paid by Developer to the extent this interest would cause the total interest to be in excess of 10% per year. Payment of interest will not excuse or cure any default by Developer. (3) Application of Payments. All payments received by City from Developer will be applied to the oldest obligation owed by Developer to City. No designation by Developer, either in a separate writing, on a check or money order, or otherwise will modify this Agreement or have any force or effect.
(e) Material Default. A failure by Developer to pay any of the fees listed under this Section 2.5.1 of the Agreement within thirty (30) Days of the applicable due date for such payment shall constitute a material default under Section 6.1.1 of this Agreement. 088235\17652367v7
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2.6 City Usage of Digital Display. To the extent that commercial advertising time on the Billboard is unsold and available, City shall have the right to use up to five percent (5%) of the total advertising time to promote civic and public purposes that serve the needs of the City and its residents, including but not limited to, City events and programs (such usage “City Usage”). City Usage shall be displayed (subject to the terms of this Agreement) during the operation of the Digital Display in increments, equally spread throughout each 24-hour day, and otherwise in the same manner as other commercial advertising displayed on the Digital Display. The City shall submit all proposed copy to Developer not less than ten (10) business days prior to the date the copy is proposed to be displayed. All proposed City Advertising copy shall be prepared and submitted at the City’s sole cost, shall be in a format ready for posting on the Digital Display, and shall be subject to Developer’s standard advertising copy rejection and removal policies, which allow Developer to approve or disapprove copy and remove copy once posted or displayed. City represents and warrants that all copy, content and materials supplied by City to Developer for display under this Agreement: (i) are owned or duly licensed by City and do not infringe or misappropriate the rights of any other person or entity; (ii) comply with all applicable federal, state, and local laws, rules and regulations and any industry codes or rules by which City and/or Developer may be bound and do not contain any obscene, libelous, slanderous or otherwise defamatory materials or refer in an offensive manner to the gender, race or ethnicity of any individual or group; (iii) are accurate and that all claims contained therein have been substantiated; and (iv) do not infringe upon any copyright, trademark or other intellectual property or privacy right of any third party. Any content provided by City shall be owned and belong exclusively to the City, and Developer shall not reproduce, sell, or give away any such content without the advance written consent of the City. City hereby agrees to indemnify, defend and save harmless Developer against any and all claims, liabilities, losses, damages, fees and expenses arising out of or in connection with the City Usage, including but not limited to any claim for defamation, or infringement of any copyright, trademark, or other intellectual property or privacy right and reasonable attorneys' fees and expenses incurred in defending any such claim. Developer shall have no indemnification responsibilities regarding the City Usage.

2.6.1 Emergency Notifications. Without any offset in the City Usage described above and at no cost to the City, Developer shall make the Digital Display available to Caltrans and the California Highway Patrol for purposes of “Amber Alerts” and be connected to the National Emergency Network for emergency or disaster notifications by local, state, or federal agencies.

2.6.2 Jurisdictional Sign. In addition, Developer agrees to construct and install on the Billboard an illuminated jurisdictional sign naming the City of Pico Rivera at no cost to City with the final design agreed to between the City and Developer, where such final design shall be consistent with the terms of the Outdoor Advertising Act. City hereby agrees to indemnify, defend and save harmless Developer against any and all claims, liabilities, losses, damages, fees and expenses arising out of or in connection with this provision, and Developer shall have no indemnification responsibilities regarding the aforementioned jurisdictional sign. 088235\17652367v7
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2.6.3 Fixed Facility Fee: Should Developer enter into any agreement for the installation of an antenna or wireless communication device or ancillary equipment for cellular, data, wi-fi or other service on the Billboard pole (the “Device”), Developer shall pay the City an annual fixed facility fee of fifteen percent (15%) of the gross revenue collected as a result of the Device as additional revenue. The City shall have the right to review and audit the revenue received within 30 days upon request.

2.6.4 Local Business Development: Developer shall provide a 10% reduction in any applicable rates for advertising on the Billboard to any current member of the Pico Rivera Chamber of Commerce with a business address located within the City of Pico Rivera. City hereby agrees to indemnify, defend and save harmless Developer against any and all claims, liabilities, losses, damages, fees and expenses arising out of or in connection with this provision, and Developer shall have no indemnification responsibilities regarding any discounts contemplated by this Section.

2.7 Prohibited Use. Developer shall not utilize any of the Digital Displays to advertise or display messages that are:

2.7.1 inherently false, misleading, or libelous (i.e., speech that is incapable of being presented in a manner that is not misleading);

2.7.2 promotes the sale or use of firearms, tobacco products, smoking or vaping, whether directly or indirectly;

2.7.3 promotes sexually oriented materials, adult businesses, entertainment, products, conventions, events, or websites; and

2.7.4 promotes any product, service or activity illegal under federal, state, or local laws or regulations, including but not limited to any rules or regulations promulgated by Caltrans’ Office of Outdoor Advertising;

2.7.5 obscene, indecent, or immoral character as defined under California Business and Professions Code Section 5402, or any obscene or harmful matter as defined under California Penal Code Sections 311 and 313 respectively; or

2.7.6 dangerous or hazardous to public safety or the safe and efficient operation of vehicles on adjacent streets and highways.

3. DEVELOPMENT AND IMPLEMENTATION OF THE PROJECT.

3.1 Rights to Develop Billboard on the Site. Subject to and during the Term of this Agreement, Developer shall have the right to develop the Project on the Site in accordance with, and to the extent of, the Final Permits, the Land Use Regulations, and this Agreement, provided that nothing in this Agreement shall be deemed to modify or amend the Lease. 088235\17652367v7
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3.2 Effect of Agreement on Land Use Regulations. The rules, regulations and official policies governing permitted uses of the Site, the density and intensity of such uses, the maximum height and size of proposed structures, and the design, improvement and construction standards and specifications applicable to the development of the Project shall be as set forth in the Land Use Regulations, as such term is defined in Section 1.1.10, which are in full force and effect on the Effective Date.

3.3 Development Approvals. City agrees that Developer's ability (and obligations hereunder) to develop and operate the Billboard is dependent upon Developer obtaining all Final Permits and Development Approvals. Developer shall, at its own expense and before commencement of demolition, construction or development of any structures or other work of improvement upon the Site, secure or cause to be secured all necessary Development Approvals, which shall include any and all permits and approvals which may be required by City or any other governmental agency or utility affected by such construction, development or work to be performed by Developer, including but not limited to, necessary building permits and all approvals required under the California Environmental Quality Act ("CEQA"). Not by way of limiting the foregoing, in developing and constructing the Project, Developer shall comply with all (1) development standards in City's Municipal Code applicable on the Effective Date, (2) NPDES requirements pertaining to the Project applicable on the Effective Date, (3) all applicable building codes applicable on the Effective Date, except as the Project may be permitted through approved variances and modifications, and (4) all Caltrans rules and regulations necessary to obtain an Outdoor Advertising Permit. Developer shall pay all normal and customary fees and charges applicable to such permits, and any fees and charges hereafter imposed by City in connection with the Project which are standard and uniformly applied to similar projects in the City.

3.4 Timing of Project. Developer shall commence the Project within one hundred eighty (180) days after obtaining the Final Permits. “Commencement" of the Project is herein defined as the start of construction of the Billboard on the Site under the applicable Final Permits.

In the event Developer fails to commence such construction within one hundred eighty (180) days after obtaining the Final Permits, and after compliance with Section 5.3, either party hereto may terminate this Agreement by delivering written notice to the other party, and, in the event of such termination, neither party shall have any further obligation hereunder. However, if circumstances within the scope of Section 8.10 delay the commencement or completion of the Project, it would not constitute grounds for any termination rights found within this Agreement. In such case, the timeline to commence or complete the relevant task shall be extended in the manner set forth at Section 8.10. Notwithstanding the above, Developer shall, at all times, comply with all other obligations set forth in this Agreement regarding construction of the Project on the Site. Developer shall also maintain and operate the Billboard at all times during the Term of this Agreement in compliance with the provisions set forth below:

3.4.1 Maintenance. Developer, for itself and its successors and assigns, hereby covenants and agrees to be responsible for the maintenance and repair of the Billboard, including but not limited to, the Digital Displays installed thereon, and all related on-Site improvements, easements, rights-of-way and, if applicable, at its sole cost and expense, including, without 088235\17652367v7
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limitation, poles and lighting, in good repair, free of graffiti, rubbish, debris and other hazards to persons using the same, and in accordance with all applicable laws, rules, ordinances and regulations of all federal, State, and local bodies and agencies having jurisdiction over the Site.

Such maintenance and repair shall include, but not be limited to, the following: (i) sweeping and trash removal related to the Billboard; (ii) ongoing maintenance by the Developer of any access area to the Billboard to minimize dust caused by the Project; (iii) the adequate and complete removal or painting over of all graffiti within 48 hours of notice of such graffiti being affixed on the Billboard; and (iv) the repair, replacement and repainting of the structure and the Digital Displays as necessary to maintain such Billboard in good condition and repair. Developer shall provide the contact information for a maintenance service capable of responding to calls for repair 24 hours a day/7 days a week in the event the Billboard becomes damages or is malfunctioning.

3.4.2 Developer shall comply with the standards as adopted by the Outdoor Advertising Association of America, Inc. (OAAA), including the 0.3 foot- candles limitation over ambient light levels at 250 feet, the obligation to have automatic dimming capabilities, as well as providing the City’s Planning Manager or designee with a designated Developer employee’s phone number and/or email address for emergencies or complaints that will be monitored 24 hours a day/7 days per week.

3.4.3 In the event ten percent (10%) or more of the digital sign face is not operating correctly or in the event of a malfunction, Developer shall immediately turn the entire display off, or show a one hundred percent (100%) black image on the display until corrected.

3.5 Removed Billboards. City and Developer acknowledge that Developer will permanently remove the Removed Billboards within one hundred eighty (180) days after Developer receives Final Permits. City and Developer agree that Developer may toll the demolition and removal of the Removed Billboards in the event there is a legal challenge to this Agreement or to Final Permit. The tolling period shall last until the date upon which any legal challenge is resolved such that Developer may proceed with construction and operation of the Billboard, unless this Agreement is otherwise terminated, in which case the obligation to demolish and remove the Removed Billboards shall become null and void.

3.6 Changes and Amendments. Developer may determine that changes to the Development Approvals are appropriate and desirable. In the event Developer makes such a determination, Developer may apply in writing for an amendment to the Development Approvals to effectuate such change(s). The Parties acknowledge that City shall be permitted to use its inherent land use authority in deciding whether to approve or deny any such amendment request; provided, however, that in exercising the foregoing the City shall use reasonable discretion and shall not apply a standard different than that used in evaluating requests of other developers. Accordingly, under no circumstance shall City be obligated in any manner to approve any amendment to the Development Approvals. The City Manager shall be authorized to approve, without processing an amendment to this Agreement, any non-substantive amendment to the Development Approvals that does not: (i) adversely impact and/or diminish Developer’s or City’s rights as provided hereunder and (ii) affect and/or block the visibility of the Digital Display or accessibility to the Billboard or (iii) decreases 088235\17652367v7
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the public benefits set forth herein. All other amendments shall require approval of the City Council.

Nothing herein shall cause Developer to be in default under this Agreement if it upgrades the Digital Display or the Billboard to incorporate newer technology or design; provided Developer shall secure all applicable ministerial permits to do so and such upgrade is consistent with the dimensions provided in this Agreement and any Land Use Regulations in effect at the time.

3.7 Reservation of Authority

3.7.1 Limitations, Reservations and Exceptions. Notwithstanding any other provision of this Agreement, the following Subsequent Land Use Regulations shall apply to the development of the Project:
(a) Processing fees and charges of every kind and nature imposed by City to cover the estimated actual costs to City of processing applications for amendments to the Development Approvals.
(b) Procedural regulations consistent with this Agreement relating to hearing bodies, petitions, applications, notices, findings, records, hearings, reports, recommendations, appeals and any other matter of procedure.
(c) Changes adopted by the International Conference of Building Officials, or other similar body, as part of the then most current versions of the Uniform Building Code, Uniform Fire Code, Uniform Plumbing Code, Uniform Mechanical Code, or National Electrical Code, as adopted by City as Subsequent Land Use Regulations, if adopted prior to the issuance of a building permit related to an amendment to the Development Approval. (d) Regulations that are not in conflict with the vested Land Use Regulations, Development Approvals, or this Agreement.
(e) Regulations that are in conflict with the Development Approvals or this Agreement, provided Developer has given written consent to the application of such regulations to the development of the Project.
(f) Applicable Federal, State, County, and multi-jurisdictional laws and regulations which the City is required to enforce against the Site or the development of the Project and that do not have an exception for existing signs or legal nonconforming uses. (g) Notwithstanding the foregoing in Section 3.6.1(a)-(f), if any such changes materially change Developer's costs or otherwise materially impact its performance hereunder, Developer may terminate this Agreement upon ninety (90) days prior written notice.

3.7.2 Future Discretion of City. This Agreement shall not prevent City from denying or conditionally approving any application for a subsequent development approval on the basis of Subsequent Land Use Regulations.
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3.7.3 Modification or Suspension by Federal, State, County, or MultiJurisdictional Law. In the event that applicable federal, State, County, or multi-jurisdictional laws or regulations, enacted after the Effective Date of this Agreement, prevent or preclude compliance with one or more of the provisions of this Agreement, and there is no exception for the legal nonconforming use, such provisions of this Agreement shall be modified or suspended as may be necessary to comply with such federal, State, County, or multi-jurisdictional laws or regulations, and this Agreement shall remain in full force and effect to the extent it is not inconsistent with such laws or regulations and to the extent such laws or regulations do not render such remaining provisions impractical to enforce. Notwithstanding the foregoing, if such change materially changes Developer's costs or otherwise materially impacts its performance hereunder, Developer may terminate this Agreement upon ninety (90) days prior written notice.

3.8 Regulations by Other Public Agencies. It is acknowledged by the parties that other public agencies not subject to control by City may possess authority to regulate aspects of the development of the Project as contemplated herein, and this Agreement does not limit the authority of such other public agencies. Developer acknowledges and represents that, in addition to the Land Use Regulations, Developer shall, at all times, comply with all applicable federal, State and local laws and regulations applicable to the Billboard and Site that do not have an exception for a legal nonconforming use. To the extent such other public agencies preclude development or maintenance of the Project and do not have an exception for a legal nonconforming use, Developer shall not be further obligated under this Agreement except as provided in Section 4.1. Notwithstanding the foregoing, if such action by another public agency materially changes Developer's costs or otherwise materially impacts its performance hereunder to the extent it is no longer commercially reasonable for Developer to continue operations of the Billboard, Developer may terminate this Agreement upon ninety (90) days prior written notice.

3.9 Public Improvements. The Billboard is not a public infrastructure.

Notwithstanding any provision herein to the contrary, City shall retain the right to condition any subsequent development approvals for the Billboard to require Developer to pay any required development fees, and/or to construct the required public infrastructure at such time as City shall determine.

3.10 Fees, Taxes Assessments. This Agreement shall not prohibit the application of customary fees, taxes, or assessments upon the Site.

4. REMOVAL OF BILLBOARDS

4.1 Removal of Billboard by Developer. If the Parties do not extend the Term of this Agreement pursuant to Section 2.4 above, or if Developer breaches this Agreement after notice and a right to cure as provided in Section 5.3, or if the Lease otherwise terminates before the expiration of this Agreement or following the natural expiration of the Term or extensions thereof, Developer shall remove the Billboard before lease termination and cancel this Agreement as provided in Section 2.4. If Developer does not timely remove the Billboard and other improvements as required by this Section, City may, but shall not be required to, remove or cause 088235\17652367v7
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the removal of the Billboard and related structures on the Site at Developer's expense. Developer shall reimburse City within thirty (30) days of receipt of an itemized accounting of the cost for such removal.

If the Lease terminates before the expiration of this Agreement, Developer will remove the Billboard concurrently with the Lease termination and cancel this Agreement as provided in Section 2.4. If Developer does not timely remove the Billboard and other improvements as required by this Section, City may, but shall not be required to, remove or cause the removal of the Billboard at Developer's expense. Developer shall reimburse City within thirty (30) days of receipt of an itemized accounting of the cost for such removal.

City and Developer agree that Developer shall be the exclusive owner and operator of the Billboard, and that all equipment comprising the Billboard shall remain the personal property of Developer and shall not become fixtures of the Site and City shall have no right, title or interest in Billboard or any component of the Billboard, notwithstanding the manner in which the Billboard is or may be physically attached, mounted or adhered to the Site.

4.2 City’s Right to Removal. Provided Developer is not in material breach hereof and subject to the notice and cure provisions in Section 5.3 herein, City will not have the right to: (i) remove the Billboard, (ii) limit access to the Billboard, or (iii) limit the visibility of the Billboard, in any way, which is under their control. Should Developer breach this Agreement, City may only require removal of the Billboard subject to Developer’s rights in Section 4.1.

5. REVIEW FOR COMPLIANCE.

5.1 Annual Review. The City may review this Agreement annually, at City's sole cost, to ascertain Developer’s good faith compliance with the terms of the Agreement ("Annual Review").

However, no failure on the part of City to conduct or complete an Annual Review as provided herein shall have any impact on the validity of this Agreement. Developer shall cooperate with City in the conduct of any Annual Review and timely provide the following information and documentation to City: (1) description of all complaints received regarding the Billboard that were unrelated to the content of any message displayed, (2) any updates to Developer's contact information, (3) status and amount of all payment obligations to the City required under this Agreement, (4) any easement or Lease changes that could in any way materially impact the City or Developer’s obligations under this Agreement, (5) any utility changes that could in any way materially impact the City or the obligations under this Agreement, and (6) any maintenance issues addressed or needing to be addressed per the maintenance requirements herein.

5.2 City Rights of Access. Subject to City's execution of a permit to enter the Site City’s officers, employees, agents and contractors, shall have the right, at their sole risk and expense, to enter the Site at all reasonable times with as little interference as possible to the operation of the Billboard thereon (and on no less than forty-eight (48) hours notice), for the purpose of assuring compliance with this Agreement, conducting the Annual Review under this Section 5, as well as inspecting the construction, reconstruction, relocation, maintenance, repair and service of any 088235\17652367v7
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Equipment installed pursuant to Section 2.6.3, or to perform any rights of the City under Section

4.2 above. Any damage or injury to the Site or to the Billboard thereon resulting from such entry shall be promptly repaired at the City’s sole expense. Notwithstanding the foregoing, or any other provision in this Agreement (including without limitation Section 4.2 above), City shall have no right to enter the Site unless and until City executes and delivers to Developer a permit to enter (except that this provision is not intended to interfere with the City's police powers to address any nuisance, dangerous condition, or other condition pursuant to the City's ordinances). City understands that it might need to obtain separate consent to enter the Site from the owner of the fee simple interest in the Site. Notwithstanding anything to the contrary herein, in no event will City representatives ever climb up the pole of the Billboard during any inspection.

5.3 Procedure. Each party shall have a reasonable opportunity to assert matters, which it believes, have not been undertaken in accordance with the Agreement, to explain the basis for such assertion, and to receive from the other party a justification of its position on such matters. If either party concludes that the other party has not complied in good faith with the terms of the Agreement, then such party may issue a written "Notice of Non-Compliance" (“Notice”) specifying the grounds therefore and all facts demonstrating such non-compliance. The party receiving a Notice shall have thirty (30) days to cure or remedy the non-compliance identified in the Notice, or if such cure or remedy is not reasonably capable of being carried out to completion within such thirty (30) day period, to commence to cure or remedy the noncompliance and to diligently and in good faith prosecute such cure or remedy to completion. If the party receiving the Notice does not believe it is out of compliance, it may contest the Notice by responding in writing to said Notice within thirty (30) days after receipt of the Notice. If a response to the Notice has not been received in the offices of the party alleging the non-compliance within the prescribed time period, the Notice shall be conclusively presumed to be valid. If a Notice is contested, the parties shall, for a period of not less than thirty (30) days after receipt of the response, seek to arrive at a mutually acceptable resolution of the matter(s) occasioning the Notice. In the event a cure or remedy is not timely effected or, if the Notice is contested and the parties are not able to arrive at a mutually acceptable resolution of the matter(s) by the end of the fifteen (15) day period, the party alleging the non-compliance may thereupon pursue the remedies provided in Section 6. Neither party hereto shall be deemed in breach of this Agreement if the reason for non-compliance is due to a "force majeure" as defined in, and subject to the provisions of Section 8.10.

5.4 Certificate of Agreements Compliance. If, at the conclusion of an Annual Review, Developer is found to be in compliance with this Agreement, City shall, upon request by Developer, issue a Certificate of Agreement Compliance ("Certificate") to Developer stating that, after the most recent Annual Review or Special Review, and based upon the information known or made known to the City Manager and City Council: (1) this Agreement remains in effect and (2) Developer is in compliance. The Certificate shall be in recordable form and shall contain information necessary to communicate constructive record notice of the finding of compliance.

Developer may record the Certificate with the County Recorder. Additionally, Developer may, at any time, request from the City a Certificate stating, in addition to the foregoing, which obligations under this Agreement have been fully satisfied with respect to the Site. 088235\17652367v7
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6. DEFAULT AND REMEDIES

6.1 Termination of Agreement.

6.1.1 Termination of Agreement for Material Default of Developer. City, in its discretion, may terminate this Agreement for any material failure of Developer to perform any material duty or obligation of Developer hereunder or to comply in good faith with the terms of this Agreement (hereinafter referred to as "default" or "breach") after complying with the notice and cure period set forth in Subsection 5.3. In the event of a termination by City under this Section, Developer acknowledges and agrees that City will retain all Fees paid to City and accrued up to the date of the termination. However, this Section 6.1.1 shall have no effect on Developer’s rights as set forth in section 4.1.

6.1.2 Material Default of City. Developer, in its discretion, may terminate or seek any other remedy it deems appropriate for any material failure of City to perform any material duty or obligation of City hereunder or to comply in good faith with the term of this Agreement; provided, however, Developer may seek such remedy pursuant to this Section only after following the procedure set forth in Section 5.3.

6.1.3 Rights and Duties Following Termination. After termination of this Agreement, no party shall have any further right or obligation hereunder except with respect to (i) any obligations to have been performed prior to said termination, (ii) any default in the performance of the provisions of this Agreement that occurred prior to said termination, (iii) Developer's obligation to remove the Digital Display pursuant to Section 4.1 or (iv) any continuing obligations to indemnify the other party.

7. INSURANCE, INDEMNIFICATION AND WAIVERS.

7.1 Insurance.

7.1.1 Types of Insurance.
(a) Liability Insurance. Beginning on the Effective Date hereof and until completion of the Term, Developer shall, at its sole cost and expense, keep or cause to be kept in force for the mutual benefit of City, as additional insured, and Developer, comprehensive broad form general liability insurance against claims and liabilities covered by the indemnification provisions of section 7.2. Developer has agreed to indemnify City hereunder to the extent of the liability insurance coverage with respect to its use, occupancy, disuse or condition of the Site, improvements or adjoining areas or ways, affected by such use of the Site or for property damage, providing protection of a least Two Million Dollars ($2,000,000) per occurrence for bodily injury (including death) or property damage and at least Four Million Dollars ($4,000,000) in general aggregate. Developer shall also furnish or cause to be furnished to City evidence that any contractors with whom Developer has contracted for the performance of any work for which Developer is responsible maintains the same coverage required of Developer. 088235\17652367v7
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(b) Worker’s Compensation. Developer shall also furnish (or cause to be furnished) to City evidence that Developer and any contractor with whom Developer has contracted for the performance of any work for which Developer is responsible hereunder maintains and carries worker's compensation insurance as required by law. (c) Insurance Policy Form, Sufficiency, Content and Insurer. All insurance required by express provisions hereof shall be carried only by responsible insurance companies qualified to do business by California with an AM Best Rating of no less than "A-". All such policies shall contain language, to the extent obtainable, to the effect that (i) the insurer waives the right of subrogation against City and against City's agents and representatives except as provided in this section; (ii) the policies cannot be canceled except after thirty (30) days written notice by the insurer to City or City's designated representative as expeditiously as insurance company agrees to provide notice. Developer shall furnish City with certificates evidencing the insurance and City shall be named as an additional insured on all liability policies of insurance required to be procured by the terms of this Agreement.

7.2.1 Failure to Maintain Insurance and Proof of Compliance. Developer shall deliver to City, in the same manner required for notices, copies of certificates of all insurance policies required of each policy within the following time limits:
(a) For insurance required above, within seven (7) days after issuance of the Final Permits; and
(b) The City can request to see updated copies of the current certificates of all insurance policies required. The City reserves the right to obtain copies of the entire insurance policy, including endorsements.

If Developer fails or refuses to procure or maintain insurance as required hereby or fails or refuses to furnish City with required proof that the insurance has been procured and is in force and paid for, after complying with the requirements of Section 5.4, the City may view such failure or refusal as a default hereunder.

7.2 Indemnification

7.2.1 General. Developer shall indemnify and defend City, and its respective officers, employees, and agents against, and will hold and save them and each of them harmless from, any and all actions, suits, claims, damages to persons or property, losses, costs, penalties, obligations, errors, omissions, or liabilities (herein "claims or liabilities") that may be asserted or claimed by any person, firm, or entity arising out of or in connection with the work, operations, or activities of Developer, its agents, employees, subcontractors, or invitees, hereunder, upon the Site. The City will promptly notify the Developer of any such claim, action, or proceeding against City and will cooperate fully in the defense. To this end:
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(a) Developer will defend any action or actions filed in connection with any of said claims or liabilities covered by the indemnification provisions herein and will pay all costs and expenses, including legal costs and attorneys' fees incurred in connection therewith, which attorneys will be the attorneys hired by the insurance company where insurance coverage applies. (b) Developer will promptly pay any judgment rendered against the City or its respective officers, agents, or employees for any such claims or liabilities arising out of or in connection with such work, operations, or activities of the Developer hereunder, and Developer agrees to save and hold the City and its respective officers, agents, and employees harmless therefrom.

7.2.2 Exceptions. The foregoing indemnity shall not include claims or liabilities arising from the sole negligence or willful misconduct of City, its officers, agents, or employees, or as otherwise excluded elsewhere in this Agreement, such as Sections 2.5.1(a), 2.6, 2.6.2, 2.6.3, and 2.6.5. Nothing in this Section 7.2 shall affect the City's indemnification obligations as set forth elsewhere I this Agreement.

7.2.3 Additional Coverage. Without limiting the generality of the foregoing, Developer’s indemnity obligation shall include any liability arising by reason of:
(a) Any accident or other occurrence in or on the Site causing injury to any person or property whatsoever caused by Developer.
(b) Any failure of Developer to comply with performance of all of the provisions of this Agreement.
(c) Any harm, delays, injuries or other damages incurred by any party as a result of any subsurface conditions on the Site caused solely by Developer, including but not limited to, the presence of buried debris, hazardous materials, hydrocarbons, or any form of soil contamination.

7.2.4 Loss and Damage. Except as set forth below, City shall not be liable to Developer for any damage to property of Developer or others located on the Site, nor for the loss of or damage to any property of Developer or others by theft or otherwise. Except as set forth below, City shall not be liable for any injury or damage to persons or property resulting from fire, explosion, steam, gas, electricity, water, rain, dampness or leaks from any part of the Site or from the pipes or plumbing, or from the street, or from any environmental or soil contamination or hazard, or from any other latent or patent defect in the soil, subsurface or physical condition of the Site, or by any other cause of whatsoever nature. The foregoing two (2) sentences shall not apply:
(i) to the extent City or its agents, employees, subcontractors, invitees or representatives cause such injury or damage when accessing the Site, (ii) to the extent covered in any permit to enter executed by the City, (iii) to the extent the Equipment causes injury or damages to persons or property for any reason; or (iv) to negligent or willful acts or omissions of the City, its employees, officials, representatives or agents.
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7.2.5 Period of Indemnification. The obligations for indemnity under this Section

7.2 shall begin upon the Effective Date and shall survive termination of this Agreement, provided the actions or omissions subject to indemnification above shall have occurred prior to termination.

7.3 Waiver of Subrogation. Developer and City each agrees that it shall not make any claim against, or seek to recover from the other or its agents, servants, or employees, for any loss or damage to it or to any person or property relating to this Project, except as specifically provided hereunder and in Section 7.2.4, which includes but is not limited to, a claim or liability arising from the sole negligence or willful misconduct of the City, its officers, agents, or employees.

8. MISCELLANEOUS PROVISIONS.

8.1 Recordation of Agreement. This Agreement shall be recorded with the County Recorder by the City Clerk within 10 days of execution, as required by Government Code Section 65868.5. Amendments approved by the parties, and any cancellation, shall be similarly recorded.

8.2 Entire Agreement. This Agreement sets forth and contains the entire understanding and agreement of the parties with respect to the subject matter set forth herein, and there are no oral or written representations, understandings or ancillary covenants, undertakings or agreements which are not contained or expressly referred to herein. No testimony or evidence of any such representations, understandings or covenants shall be admissible in any proceeding of any kind or nature to interpret or determine the terms or conditions of this Agreement.

8.3 Severability. If any term, provision, covenant or condition of this Agreement shall be determined invalid, void or unenforceable, then that term, provision, covenant or condition shall be stricken and the remaining portion of this Agreement shall remain valid and enforceable if that stricken term, provision, covenant or condition is not material to the main purpose of this Agreement, which is to allow the Project to be permitted and operated and to provide a public benefit to the City; otherwise, this Agreement shall terminate in its entirety, unless the parties otherwise agree in writing, which agreement shall not be unreasonably withheld.

8.4 Interpretation and Governing Law. This Agreement and any dispute arising hereunder shall be governed and interpreted in accordance with the laws of the State of California.

This Agreement shall be construed as a whole according to its fair language and common meaning, to achieve the objectives and purposes of the parties hereto. The rule of construction, to the effect that ambiguities are to be resolved against the drafting party or in favor of the non-drafting party, shall not be employed in interpreting this Agreement, all parties having been represented by counsel in the negotiation and preparation hereof.

8.5 Section Headings. All section headings and subheadings are inserted for convenience only and shall not affect any construction or interpretation of this Agreement.

8.6 Singular and Plural. As used herein, the singular of any word includes the plural. 088235\17652367v7
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8.7 Time of Essence. Time is of the essence in the performance of the provisions of this Agreement as to which time is an element.

8.8 Waiver. Failure of a party to insist upon the strict performance of any of the provisions of this Agreement by the other party, or the failure by a party to exercise its rights upon the default of the other party, shall not constitute a waiver of such party's right to insist and demand strict compliance by the other party with the terms of this Agreement thereafter.

8.9 No Third-Party Beneficiaries. This Agreement is made and entered into for the sole protection and benefit for the Parties, as well as their successors and assigns. No other person shall have any right of action based upon any provision of this Agreement.

8.10 Force Majeure. Notwithstanding anything to the contrary herein, neither party shall be deemed to be in default where failure or delay in performance of any of its obligations under this Agreement is caused by earthquakes, other acts of God, fires, rains, winds, wars, terrorism, riots or similar hostilities, strikes and other labor difficulties beyond the party's control (including the party's employment force), government actions and regulations (other than those of the City), court actions (such as restraining orders, injunctions, or administrative challenges or lawsuits brought by third parties challenging the City's approval of the Billboard or this Agreement or a Final Permit issued by another public agency), or other causes beyond the party's reasonable control. If any such events shall occur, the term of this Agreement and the time for performance shall be extended for the duration of each such event, provided that the term of this Agreement shall not be extended under any circumstances for more than five (5) years and further provided that if such delay is longer than six (6) months, Developer may terminate this Agreement upon written notice to City.

8.11 Mutual Covenants. The covenants contained herein are mutual covenants and also constitute conditions to the concurrent or subsequent performance of the covenants to be performed hereunder by the benefited party.

8.12 Counterparts. This Agreement may be executed by the parties in duplicate counterparts, which counterparts shall be construed together and shall have the same effect as if all of the parties had executed one and the same instrument.

8.13 Litigation. Any action at law or in equity arising under this Agreement or brought by any party hereto for the purpose of enforcing, construing or determining the validity of any provision of this Agreement shall be filed and tried in the Superior Court of the County of Los Angeles, State of California, or such other appropriate court in said county. Service of process on City shall be made in accordance with California law. Service of process on Developer shall be made in any manner permitted by California law and shall be effective whether served inside or outside California. In the event of any action between City and Developer seeking enforcement of any of the terms and conditions to this Agreement, the prevailing party in such action shall be awarded, in addition to such relief to which such party is entitled under this Agreement, its 088235\17652367v7
22 20958695.1
reasonable litigation costs and expenses, including without limitation its expert witness fees and reasonable attorneys' fees.

8.14 Covenant Not To Sue. The parties to this Agreement, and each of them, agree that this Agreement and each term hereof is legal, valid, binding, and enforceable. The parties to this Agreement, and each of them, hereby covenant and agree that each of them will not commence, maintain, or prosecute any claim, demand, cause of action, suit, or other proceeding against any other party to this Agreement, in law or in equity, which is based on an allegation, or assert in any such action, that this Agreement or any term hereof is void, invalid, or unenforceable.

8.15 Project as a Private Undertaking. It is specifically understood and agreed by and between the parties hereto that the development of the Project is a private activity, that neither party is acting as the agent of the other in any respect hereunder, and that each party is an independent contracting entity with respect to the terms, covenants and conditions contained in this Agreement. No partnership, joint venture or other association of any kind is formed by this Agreement. The only relationship between City and Developer is that of a government entity regulating the development of private property, on the one hand, and the holder of a legal or equitable interest in such property on the other hand. City agrees that by its approval of, and entering into, this Agreement, that it is not taking any action which would transform this private Project into a "public work" project, and that nothing herein shall be interpreted to convey upon Developer any benefit which would transform Developer's private project into a public work project, it being understood that this Agreement is entered into by City and Developer upon the exchange of consideration described in this Agreement, including the Recitals to this Agreement which are incorporated into this Agreement and made a part hereof, and that City is receiving by and through this Agreement the full measure of benefit in exchange for the burdens placed on Developer by this Agreement.

8.16 Further Actions and Instruments. Each of the parties shall cooperate with and provide reasonable assistance to the other to the extent contemplated hereunder in the performance of all obligations under this Agreement and the satisfaction of the conditions of this Agreement.

Upon the request of either party at any time, the other party shall promptly execute, with acknowledgment or affidavit if reasonably required, and file or record such required instruments and writings and take any actions as may be reasonably necessary under the terms of this Agreement to carry out the intent and to fulfill the provisions of this Agreement or to evidence or consummate the transactions contemplated by this Agreement.

8.17 Eminent Domain. No provision of this Agreement shall be construed to limit or restrict the exercise by City of its power of eminent domain or Developer's right to seek and collect just compensation or any other remedy available to it.

8.18 Amendments in Writing/Cooperation. This Agreement may be amended only by written consent of both parties specifically approving the amendment and in accordance with the Government Code provisions for the amendment of development agreements. The parties shall cooperate in good faith with respect to any amendment proposed in order to clarify the intent and 088235\17652367v7
23 20958695.1
application of this Agreement and shall treat any such proposal on its own merits, and not as a basis for the introduction of unrelated matters. Non-substantive amendments to the Development Approvals may be approved without amending this Agreement as provided in Section 3.5.

8.19 Authority. The person(s) executing this Agreement on behalf of each of the parties hereto represent and warrant that (i) such party, if not an individual, is duly organized and existing, (ii) they are duly authorized to execute and deliver this Agreement on behalf of said party, (iii) by so executing this Agreement such party is formally bound to the provisions of this Agreement, and (iv) the entering into this Agreement does not violate any provision of any other agreement to which such party is bound.

8.20 Notices. All notices under this Agreement shall be effective when delivered by United States Postal Service mail, registered or certified, postage prepaid return receipt requested; and addressed to the respective parties as set forth below or as to such other address as the parties may from time to time designate in writing by providing notice to the other party:

To City: City of Pico Rivera
6615 Passons Boulevard
Pico Rivera, CA 90660
Attn: City Manager
With Copy to: Alvarez-Glasman & Colvin
13181 Crossroads Parkway North, Suite 400
City of Industry, CA 91746
Attn: Arnold Alvarez-Glasman, City Attorney
To Developer Outfront Media Group, LLC
1731 Workman Street
Los Angeles, CA 90031
Attn: Collin Smith, Regional Vice President – Real Estate With Copy to: Hanson Bridgett LLP
425 Market Street, 26th Floor
San Francisco, CA 94105
Attn: Sean Marciniak

8.21 Nonliability of City Officials. No officer, official, member, employee, agent, or representatives of City shall be liable for any amounts due hereunder, and no judgment or execution thereon entered in any action hereon shall be personally enforced against any such officer, official, member, employee, agent, or representative.

8.22 No Brokers. City and Developer represent and warrant to the other that neither has employed any broker and/or finder to represent its interest in this transaction. Each party agrees to indemnify and hold the other free and harmless from and against any and all liability, loss, cost, 088235\17652367v7
24 20958695.1
or expense (including court costs and reasonable attorneys' fees) in any manner connected with a claim asserted by any individual or entity for any commission or finder's fee in connection with this Agreement or arising out of agreements by the indemnifying party to pay any commission or finder's fee.

8.23 No Amendment of Lease. Nothing contained in this Agreement shall be deemed to amend or modify any of the terms or provisions of the Lease. Nothing contained in this Agreement shall constitute or be deemed to constitute a limit on any of Developer's obligations under the Lease.
[Signatures on the following page(s)]
088235\17652367v7
25 20958695.1
IN WITNESS WHEREOF, the parties hereto have executed this Agreement on the day and year first set forth above.
“City”

CITY OF PICO RIVERA
Date:______________ ____________________________________ John R. Garcia, Mayor
ATTEST:
_______________________________
Cynthia Ayala, City Clerk

APPROVED AS TO FORM
_______________________________
Arnold M. Alvarez-Glasman, City Attorney
“Developer”

OUTFRONT MEDIA GROUP, LLC
Date:______________ ____________________________________ Its: ________________
[Principle Signatures to be Notarized]
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\17652367v7
26 20958695.1
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27 20958695.1

EXHIBIT A

LEGAL DESCRIPTION AND DEPICTION OF SITE
088235\17652367v7
28 20958695.1

EXHIBIT A CONTINUED

LEGAL DEPICTION OF SITE
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29 20958695.1
088235\17652367v7
30 20958695.1

EXHIBIT B

DIGITAL DISPLAY AND BILLBOARD ELEVATIONS
The final design of the jurisdictional sign portion of the Digital Display still subject to final approval by the City at plan-check.
088235\17652367v7
31 20958695.1

EXHIBIT C

REMOVED BILLBOARDS
The following billboards shall be removed consistent with the terms of the Agreement:

Sign Location – Street AddressNumber of
Facings Facing Size(s) Permitting Information
3900 Baybar Road
City of Industry
2 14' x 48' Permit NoRD07-0017; Permit No. RD07-0018
I-710, Post Mile 13.57 2 14' at x 48' Permit No. 34594; Permit No. 34595
Board 2441
Whitter E/O Ivy
2 12' x 24' N/A
Notwithstanding the above, except for the billboard located at 3900 Baybar Road which shall be removed as a mandatory condition of the Agreement, the City agrees that Outfront shall at its sole discretion have the right, and not the obligation, to remove or substitute additional lawfully permitted billboard facings and any associated structure or structures of its choosing insofar as such removal is necessary to secure any permits issued by agencies other than the City.

PROPOSED SITE PLAN
Scale: 1'=40' 1
L.E.D. BOARD PLAN VIEW & ELEVATION
N.T.S. 2

PROJECT DATA
N.T.S. 4
·
·
·
·
·
·

VICINITY MAP
N.T.S. 3
LOCATION OF PROPOSED L.E.D.

DIGITAL BILLBOARD

PROJECT SITE
20'40' 0 60' GRAPHIC SCALE
L.E.D. VEE BOARD ELEVATION (TYPICAL)

PLAN VIEW
(N) 14'x48' L.E.D. BOARD
8458

S T R U C T U R E S F O U N D A T I O N S
3380 FLAIR DRIVE, SUITE 225, EL MONTE, CA. 91731 (626) 234-2247 1 of 1 ENCLOSURE 5
2e
View of sign traveling northbound on I-605
New digital sign
Source: Google Street View
New digital sign
Source: Google Street View View of sign traveling southbound on I-605

PROOF OF PUBLICATION
(2015.5 C.C.P.)
Los Cerritos Community Newspaper Group
13017 Artesia Blvd., Suite C-102
Cerritos CA 90703
(562) 407-3873

STATE OF CALIFORNIA,

COUNTY OF LOS ANGELES
I am a citizen of the United States and a resident of the County aforesaid; I am over the age of eighteen years,
and not a party to or interested in the above-entitled
matter.

I am the principal clerk of the printer of the Los Cerritos Community News, a newspaper of general circulation, printed and published one time each week in the County of Los Angeles, and which newspaper has
been adjudged a newspaper of general circulation by
the Superior Court of the County of Los Angeles, State
of California, under the date of September 9, 1996, in
Case Number V5005861 that the notice, of which the
annexed is a printed copy (set in type not smaller than nonpareil), has been published in each regular and entire issue of said newspaper and not in any supplement thereof on the following dates, to wit:
11/24 and 12/1/17
I certify (or declare) under penalty of perjury that the foregoing is true and correct.

DATED AT CERRITOS, CALIFORNIA,
THIS 1st DAY OF DECEMBER, 2017
Signature
Brian Hews
Los Cerritos Community News
13047 Artesia Blvd. Suite C-102, Cerritos, CA 90703
562-407-3873
LCCN FORM 82180 PROOF
County Clerk’s Filing Stamp
Proof of Publication of
), on or after Firestone Blvd., Norwalk, CA 90650 will sell by competitive bidding by Climer’s Auctions ( Bond # 5181494 of the Commercial Code, Section 535 of the Penal Code. 1812.607, that Norwalk Self Storage at 11564 E. Notice is given that pursuant to sections 21700-21713 of the Business and Professions Code, Section 2328 NOTICE OF SALE OF ABANDONED PROPERTY DECEMBER 12th, 2017 @ 10:00 a.m., property belonging to those listed below. Auction is to be held at the above address. Property to be sold as follows: boxes, totes, fishing poles, bikes, bat, compresNAME cutters belonging to the following. hose, loose wood, picture frames, tent, pillows, loose bedding, gas can, shelving, book cases, basket, and bolt mirror, key boards, globe, couch, duffle bags, ice chest, flat screen TV, tool box, bike parts, suitcase, VCR, loose clothing, dresser, art frame, hangers, night stand, trash bags, chairs, rug cleaner, exercise equipment, sors, cart, trike, 5 gallon buckets, tables, printer, ironing boards, light fixture, speakers, dollie, wood trunk, UNIT #ISMAEL FLORES B605MELITHIA R BUTLER MELISSA ELLIE LARA/EARTHLY JUICES B716 B499
GREGORY RODRIGUEZ B143/B141
LORRI CORNEJO B117GLORIA BAKER A253DELIAH H LOPEZ B764/B770This notice is given in accordance with the provisions of Section 21700 et seq. of the Business and ProfesDates: NOVEMBER 24, 2017 and DECEMBER 1, 2017. Sales subject to prior cancellation in the event of settlement between Owner and obligated party. Publication sions Code of the State of California.

Published at Los Cerritos Community Newspaper 11/24 and 12/1/17 Clerk, LCCN
THIS 16th DAY OF MAY 2025

PROOF OF PUBLICATION
(2015.5 C.C.P.)
Los Cerritos Community Newspaper Group
13017 Artesia Blvd., Suite C-102
Cerritos CA 90703
(562) 407-3873

STATE OF CALIFORNIA,

COUNTY OF LOS ANGELES
I am a citizen of the United States and a resident of the County aforesaid; I am over the age of eighteen years,
and not a party to or interested in the above-entitled
matter.

I am the principal clerk of the printer of the Los Cerritos Community News, a newspaper of general circulation, printed and published one time each week in the County of Los Angeles, and which newspaper has
been adjudged a newspaper of general circulation by
the Superior Court of the County of Los Angeles, State
of California, under the date of September 9, 1996, in
Case Number V5005861 that the notice, of which the
annexed is a printed copy (set in type not smaller than nonpareil), has been published in each regular and entire issue of said newspaper and not in any supplement thereof on the following dates, to wit:
11/24 and 12/1/17
I certify (or declare) under penalty of perjury that the foregoing is true and correct.

DATED AT CERRITOS, CALIFORNIA,
THIS 1st DAY OF DECEMBER, 2017
Signature
Brian Hews
Los Cerritos Community News
13047 Artesia Blvd. Suite C-102, Cerritos, CA 90703
562-407-3873
LCCN FORM 82180 PROOF
County Clerk’s Filing Stamp
Proof of Publication of
), on or after Firestone Blvd., Norwalk, CA 90650 will sell by competitive bidding by Climer’s Auctions ( Bond # 5181494 of the Commercial Code, Section 535 of the Penal Code. 1812.607, that Norwalk Self Storage at 11564 E. Notice is given that pursuant to sections 21700-21713 of the Business and Professions Code, Section 2328 NOTICE OF SALE OF ABANDONED PROPERTY DECEMBER 12th, 2017 @ 10:00 a.m., property belonging to those listed below. Auction is to be held at the above address. Property to be sold as follows: boxes, totes, fishing poles, bikes, bat, compresNAME cutters belonging to the following. hose, loose wood, picture frames, tent, pillows, loose bedding, gas can, shelving, book cases, basket, and bolt mirror, key boards, globe, couch, duffle bags, ice chest, flat screen TV, tool box, bike parts, suitcase, VCR, loose clothing, dresser, art frame, hangers, night stand, trash bags, chairs, rug cleaner, exercise equipment, sors, cart, trike, 5 gallon buckets, tables, printer, ironing boards, light fixture, speakers, dollie, wood trunk, UNIT #ISMAEL FLORES B605MELITHIA R BUTLER MELISSA ELLIE LARA/EARTHLY JUICES B716 B499
GREGORY RODRIGUEZ B143/B141LORRI CORNEJO B117GLORIA BAKER A253DELIAH H LOPEZ B764/B770Dates: NOVEMBER 24, 2017 and DECEMBER 1, 2017.Sales subject to prior cancellation in the event of settlement between Owner and obligated party. Publication sions Code of the State of California.This notice is given in accordance with the provisions of Section 21700 et seq. of the Business and ProfesPublished at Los Cerritos Community Newspaper 11/24 and 12/1/17 County of Los Angeles
5/16/25
I am the principal clerk of the printer of the
Los Cerritos Community News, a newspaper of
general circulation, printed and published one
time each week in the County of Los Angeles,
City of CEerritos and which newspaper has been
adjudged a newspaper of general circulation
by the Superior Court of the County of Los
Angeles, State of California, under the date of
September 9, 1996, in Case Number V5005861
that the notice, of which the annexed is a printed
copy (set in type not smaller than nonpareil), has
been published in each regular and entire issue
of said newspaper and not in any supplement
thereof on the following dates, to wit:

CITY OF PICO RIVERA CITY COUNCIL

NOTICE OF PUBLIC HEARING TO CONSIDER

A DEVELOPMENT AGREEMENT FOR

THE CONSTRUCTION OF A NEW DIGITAL BILLBOARD
NOTICE IS HEREBY GIVEN that a public hearing will be held before the City of Pico Rivera City Council to consider approval of Development Agreement No. 23-1, for the construction of a new digital billboard located at 3900 Baybar Road, in the City of Pico Rivera.

WHEN: Tuesday, May 27, 2025
TIME: 6:00 P.M.

WHERE: City Hall Council Chambers
6615 Passons Boulevard
Pico Rivera, CA 90660
Pursuant to the California Environmental Quality Act (“CEQA”), an Initial Study was prepared to determine potential environmental impacts associated with the proposed project. Based on the findings of the Initial Study, a Mitigated Negative Declaration (MND) has been prepared, as all potentially significant impacts can be mitigated to less than significant levels. The document was made available for public review from March 19, 2025, until April 19, 2025, during which time comments were received and considered.

PERSONS INTERESTED IN THIS MATTER wishing to observe or comment may do so in the following ways:
(1) Turn your TV to Channel 3
(2) City’s website at https://bit.ly/picorivera-ctv3live (3) Email public comments to [email protected] prior to 4:00 p.m. on the day of the meeting
(4) Attend the Public Hearing in person
Copies of all relevant material and project specifications are available for public review at City Hall in the Community & Economic Development Department, 6615 Passons Boulevard, Pico Rivera, California. For additional information please contact Hector Hernandez, Senior Planner at 562-801- 4340.

If you challenge the consideration or adoption of the proposed applications in court, you may be limited to raising only those issues you or someone else raised at the public hearing described in this notice, or written correspondence delivered to the City of Pico Rivera City Clerk at, or prior to, the public hearing.
********************************************************************************* **********************
In compliance with the Americans with Disabilities Act of 1990, the City of Pico Rivera is committed to providing reasonable accommodations for a person with a disability. Please contact the City Clerk’s Office at (562) 801-4389 if special program accommodations are necessary and/or if program information is needed in an alternative format. Special requests must be made in a reasonable amount of time in order that accommodations can be arranged.

Attachment “A”
Published at Los Cerritos Community News 5/16/25
ENCLOSURE 6
2f
To: Mayor and City Council
From: City Manager
Meeting Date: May 27, 2025
Subject: PUBLIC HEARING – FIRST READING AND INTRODUCTION OF

AN ORDINANCE FOR CRIMSON CALIFORNIA PIPELINE

FRANCHISE RENEWAL
Recommendation:

1. Conduct a public hearing and introduce and waive the first reading of an ordinance granting a renewed franchise to Crimson California Pipeline, L.P.

Fiscal Impact:

Renewal of the pipeline franchise will ensure the continuation of approximately $191 in annual franchise fee revenue (GL No. 100.00.0000-40200) to the City’s General Fund, subject to Consumer Price Index (CPI) adjustments. A one-time renewal fee of $1,400 (GL No. 100.00.0000-40200) will also be collected pursuant to the Pico Rivera Municipal Code.

Background:

On April 22, 2025, the City Council approved a Resolution No. 7400 setting May 27, 2025, as the date for a public hearing regarding Crimson California Pipeline’s application for franchise renewal.

The original franchise was granted to Tosco Corporation through Ordinance No. 949, adopted on August 7, 2000. This ordinance superseded a prior franchise established under Ordinance No. 531 in 1974, originally granted to Union Oil Company. In 2008, the City of Pico Rivera (City) approved the transfer of the franchise to Crimson California Pipeline, L.P. (Crimson), the current franchise holder.

The existing franchise is set to expire on August 7, 2025, marking twenty-five years since the adoption of Ordinance No. 949.
3 CITY COUNCIL AGENDA REPORT – MEETING OF MAY 27, 2025
PUBLIC HEARING – FIRST READING AND INTRODUCTION OF AN ORDINANCE FOR

CRIMSON CALIFORNIA PIPELINE FRANCHISE RENEWAL

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