Agenda packet — Placentia City Council, November 15, 2022 (part 4 of 4)

necessary due to local climatic, geologic, or topographic conditions within the City as follows:
a) Climatic Conditions
(1) Orange County is located in a semi -arid Mediterranean type climate. It annually experiences extended periods of high temperatures with little or no precipitation. Hot, dry (Santa Ana) winds, which may reach speeds of 70 M.P.H. or greater, are also common to the area. These climatic conditions cause extreme drying of vegetation and common building materials. Frequent periods of drought and low humidity add to the fire danger. This predisposes the area to large destructive fires (conflagration).

In addition to directly damaging or destroying buildings, these fires are also prone to disrupt utility services throughout the County. Obstacles generated by a strong wind, such as fallen trees, street lights and utility poles will greatly impact the response time to reach an incident scene.
(2) The climate alternates between extended periods of
drought and brief flooding conditions. Flood conditions may affect the Placentia Fire and Life Safety Department's ability to respond to a fire or emergency condition. Floods also disrupt utility services to buildings and facilities within the County. (3) Water demand in this densely populated area far
exceeds the quantity supplied by natural precipitation; and although the population continues to grow, the already -taxed water supply does not. California is projected to increase in population by nearly 10 million over the next quarter of a century with 50 percent of that growth centered in Southern California. Due to storage capacities and consumption, and a limited amount of rainfall future water allocation is not fully dependable. This necessitates the need for additional and on -site fire protection features. (4) These dry climatic conditions and winds contribute to the rapid spread of even small fires originating in high -density housing or vegetation.

These fires spread very quickly and create a need for increased levels of fire protection.

The added protection of fire sprinkler systems and other fire protection features will supplement normal fire department response by providing immediate protection for the building occupants and by containing and controlling the fire spread to the area of origin.

Fire sprinkler systems will also reduce the use of water for firefighting by as much as 50 to 75 percent.
b) Topographical conditions
(1) Natural; slopes of 15 percent or greater generally occur throughout the foothills of Orange County. The elevation change caused by the hills creates the geological foundation on which communities with Orange County is built and will continue to build. With much of the populated flatlands already built upon, future growth will occur on steeper slopes and with greater constraints in terrain. (2) Traffic and circulation congestion is an artificially created, obstructive topographical condition, which is common throughout Orange County.
(3) These topographical conditions combine to create a
situation that places fire department response time to fire occurrences at risk and makes it necessary to provide automatic on -site fire -extinguishing systems and other protection measures to protect occupants and property.

Resolution N. R-2022-80

Page 2 of 4 ends

c) Geological Conditions
(1) The Orange County region is a densely populated area that has buildings constructed over and near a vast and complex network of faults that are believed to be capable of producing future earthquakes similar or greater in size than the 1994 Northridge and the 1971 Sylmar earthquakes. Earthquake faults run along the northeast and southwest boundaries of Orange County. The Newport -Inglewood Fault, located within Orange County was the source of the destructive 1933 Long Beach earthquake (6.3 magnitude) which took 120 lives and damaged buildings in an area from Laguna Beach to Marina Del Rey to Whittier. In December 1989, another earthquake occurred in the jurisdiction of Irvine at an unknown fault line. Regional planning for reoccurrence of earthquakes is recommended by the state of California, Department of Conservation.
(2) Previous earthquakes have been accompanied by
disruption of traffic flow and fires. A severe seismic event has the potential to negatively impact any rescue or fire suppression activities because it is likely to create obstacles similar to those indicated under the high wind section above. The October 17, 1989, Santa Cruz earthquake resulted in one major fire in the Marina District (San Francisco).

When combined with the 34 other fires locally and over 500 responses, the department was taxed to its fullest capabilities. The Marina fire was difficult to contain because mains supplying water to the district burst during the earthquake. This situation creates the need for both additional fire protection and automatic on -site fire protection for building occupants. State Department of Conservation noted in their 1988 report (Planning Scenario on a Major Earthquake on the Newport -Inglewood Fault Zone, page 59), "unfortunately, barely meeting the minimum earthquake standards of building codes places a building on the verge of being legally unsafe." (3) Road circulation features located throughout the County also make amendments reasonably necessary. Located through the County are major roadways, highways and flood control channels that create barriers and slow response times. Hills, slopes, street and storm drain design, accompanied by occasional heavy rainfall, causes roadway flooding and landslides and at times may make an emergency access route impassable. There are areas in Orange County that naturally have extended emergency response times that exceed the 5 minute goal. (4) Soils throughout the County possess corrosive
properties that reduce the expected usable life of water services when metallic pipes are in contact with soils.

Due to the topographical conditions of sprawling development separated by waterways and narrow and congested streets and the expected infrastructure damage inherent in seismic zones described above, it is prudent to rely on automatic fire sprinkler systems to mitigate extended fire department response time and keep fires manageable with reduced fire flow (water) resources available for a given structure. Additional fire protection is also justified to match the current resources of firefighting equipment and personnel within the Placentia Fire and Life Safety Department.

3. This City Council hereby finds that the facts supporting the findings reference herein are contained in the staff report and the oral and documentary evidence submitted to this City Council during the public hearing conduced regarding the adoption of Ordinance No. O-2022-11.

Resolution N. R-2022-80

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4. In accordance with the provisions of California Health and Safety Code § 17958.7, the City Clerk hereby is directed to forthwith file a certified copy of this Resolution and Ordinance O-2022-11 with the California Building Standards Commission.

5. A full, true and correct copy of this Resolution shall be maintained in the office of the building official for public inspection.

6. The City Clerk shall certify to the adoption of this Resolution.

PASSED AND ADOPTED this 15th day of November 2022.

Rhonda Shader, Mayor
ATTEST:

Robert S. McKinnell, City Clerk
I, Robert S. McKinnell, City Clerk of the City of Placentia, hereby certify that the foregoing Resolution was adopted a regular meeting of the City Council of the City of Placentia, held on the 15th day of November 2022, by the following vote:

AYES: Councilmember:

NOES: Councilmember:

ABSENT: Councilmember:

ABSTAIN: Councilmember:

Robert S. McKinnell, City Clerk
APPROVED AS TO FORM:

Christian L. Bettenhausen, City Attorney
Resolution N. R-2022-80

Page 4 of 4 ends

TO:

VIA:

FROM:

DATE:

SUBJECT:

Placentia City Council

AGENDA REPORT

CITY COUNCIL

CITY ADMINISTRATOR

DEPUTY CITY ADMINISTRATOR / PUBLIC SERVICES & INFRASTRUCTURE NOVEMBER 15, 2022
CITY WAYFINDING SIGNAGE PROGRAM & AMENDMENT NO. 1 TO

PROFESSIONAL SERVICES AGREEMENT WITH SEILBERT PERKINS

DESIGN FOR CITYWIDE WAYFINDING SIGNAGE PROGRAM
FISCAL
IMPACT: EXPENSE: $ 120,000
BUDGET: $ 100,000
$ 50,000
$ 50,000
$ 20,000
SUMMARY:

PROFESSIONAL SERVICES AGREEMENT
FY 2022-23 CIP BUDGET
GENERAL FUND (109201-6770)
TOD STREETSCAPE IMPACT FEE (729201-6770)
TOD TRAFFIC IMPACT FEE (709201-6770)
On October 5, 2021, the City Council awarded a professional services agreement to Seilbert Perkins Design (SPD) to develop a citywide wayfinding signage program. Wayfinding signs are designed to inform and direct motorists and pedestrians to key points of interest within the community. A small amount of wayfinding signage can be found throughout the City but it lacks cohesion and is not comprehensive in nature. The proposed citywide wayfinding signage program includes an assessment of existing conditions and development of unique and authentic citywide wayfinding and street name design to reinforce community identity and placemaking. The wayfinding signs will be located on all major corridors leading to respective key destinations.

Additionally, the Old Town Placentia and Transit Oriented District (TOD) will have their own unique gateway signs highlighting the historical significance of these project areas.

The design book for the wayfinding program is presented as Attachment 2 to this report. If the design concepts are approved by the City Council, the next step of the project is to prepare the engineering construction documents. Staff is also presenting the proposed contract amendment (Attachment 3) for City Council consideration to amend SPD's professional services contract for an additional amount of $32,000 to cover the cost to design the citywide street name signs and to prepare construction and bid documents as well as provide construction support services.

3.a.

Nov 15, 2022

City Council Agenda
November 15, 2022

Page 2 of 4 ends

RECOMMENDATION:

It is recommended that City Council take the following actions:

1. Receive the presentation and ask any questions of Staff; and

2. Review, consider and approve the Citywide, Transit Oriented/Packinghouse District and Old Town Placentia wayfinding signage designs as presented and recommended by Staff and the City's design consultant; or approve with modifications to the designs as directed by the City Council; and

3. Direct Staff and the design consultant team to complete the engineered construction and fabrication documents and technical specifications for the various sign types; and

4. Direct staff and the design consultant to implement the proposed phasing plan to complete the installation of the approved wayfinding signage program; and

5. Approve Amendment No. 1 to the City's agreement with Seilbert Perkins in the amount of $32,000 to cover the cost of designing new Citywide street name signs as well as prepare the engineered construction drawings for the new signage and provide construction support and inspection services for the fabrication and installation of the signage.

STRATEGIC PLAN STATEMENT:

This item conforms to Strategic Plan Goal 6, Improve City Beautification, of the City of Placentia Five Year Strategic Plan and Objective 6.2, Select Concepts, and Install Citywide Wayfinding Signage.

DISCUSSION:

Wayfinding signage at key locations throughout a community helps to create unique community branding and placemaking when announcing a motorist's or pedestrian's arrival at key destinations. Effective community wayfinding signage is also a key component to economic development efforts and conveys a higher degree of a community's sophistication and investment in the local economy. Most cities with robust economic development programs incorporate community wayfinding signage into larger business retention and attraction efforts. Local cities with master planned wayfinding signage programs include Brea, Fullerton, Buena Park, Claremont, and La Verne. The new wayfinding signage program reinforces the City's culture, history, and establishes the community's brand. The City Council allocated funds in the FY 2021-22 Capital Improvement Program Budget for this master planning effort.

The City has attempted other wayfinding programs in the past in a haphazard fashion and not part of a master planned effort. The signage is directional in nature to assist motorists in finding public parks as well as Old Town Placentia. The signs are not of any particular quality and are essentially basic aluminum traffic signs. Most recently, the City did implement an organized parking signage program utilizing modern universal parking signs directing motorists to off-street

City Council Agenda
November 15, 2022

Page 3 of 4 ends

parking lots in Old Town as well as installed over 20 City Limit and Tree City USA signs at the City's major entry points. The design of the City limit sign pays homage to the City's history by utilizing the same design as the original City limit signs from the early 1960's, a sample of which can be found in the Placentia Library's history room.

On October 5, 2021, the City Council awarded a professional services agreement to Seilbert Perkins Design (SPD) to provide design services for a Citywide wayfinding signage program.

Since that time, a working group consisting of staff from Public Works, Development Services, Administration and Economic Development have been working with the design consultant to design and develop wayfinding signs not only for Citywide points of interest but within specific project areas such as the TOD/Packinghouse District and Old Town Placentia. The design team held interviews with staff, the City Council, and members of the community to survey their opinions on the kinds of details, styles and information the wayfinding signs should incorporate. A total of 274 community members responded to the digital survey. Utilizing that information, the design team develop the overall design features of the various sign types with additional design input from Staff.

The results of that planning effort are presented to the City Council for its consideration in the attached design book (Attachment 2). Sign types and specific designs for Citywide signage and monuments, as well as for the TOD and Old Town project areas were customized to fit within the unique design standards of that project area. If approved by the City Council, the design team will prepare construction documents for fabrication and installation purposes based upon the approved designs and the City will then be able to solicit bids for the new signage.

Staff proposes to implement the proposed wayfinding program over multiple phases given the extensive work effort it will require to implement as well as the associated costs. The phasing noted below is based upon funding and the ability to incorporate the signage into larger projects. • Phase 1: Includes the proposed Citywide signage and monuments. • Phase 2: Includes the proposed signage and monuments for the Transit Oriented/Packinghouse District.
• Phase 3: Includes the proposed signage and monuments for Old Town Placentia. The cost of the signage for this project area will be included in the planned Enhanced Infrastructure Financing District funding package to construct the planned Old Town Streetscape Improvement Project.
• Phase 4: Includes the proposed overhead intersection street name signs. • Phase 5: Includes the proposed Citywide street name signs.

The proposed amendment to the agreement with SPD is to cover the cost of redesigning the City's street name signs as well as to prepare the construction documents and bid specifications for the new signage as well as to provide construction support and inspection services. An additional amount of $32,000 which includes $10,000 to cover the cost of designing the new street name signs and $22,000 for preparing bid documents and providing construction support is requested as a part of this contract amendment.

City Council Agenda
November 15, 2022

Page 4 of 4 ends

FISCAL IMPACT:

There is no direct fiscal impact associated with the approval of the master planned signage design concepts as outlined in the Design Book. The cost to prepare the engineered signage construction documents, provide construction support services during the installation process and design the Citywide street name signs amounts to $32,000. Sufficient funds exist in the FY 2022-23 Capital Improvement Program Budget (CIP) for that purpose. In addition, a variety of CIP funds will be utilized to pay for the fabrication and installation of any approved signs. These funds include but are not limited to Citywide Traffic Development Impact Fees, Gas Tax, Measure U, Measure M2 funds, and Transit -Oriented Development (TOD) Impact Fees funds.

Prepared by:

KyraTaaoo, PP. , T.E
Trans o t ors
p rta Manager
Review ap ved:

Luis Estevez
Deputy City Administrator
Attachments:

Reviewed and approved:

Jennifor Lampman
Director of Finance
Reviewed and approved:

Damien R. Arrula
City Administrator

1. Presentation - Citywide Wayfinding and Street Name Sign Design Concept

2. Signage Design Book

3. Amendment No. 1 to Professional Services Agreement with Seilbert Perkins Design

CITY OF PLACENTIA

CITYWIDE WAYFINDING & STREET NAME DESIGN
November 15, 2022

SELBERT

PERKINS
DESIGN
selbert perkins design collaborative
432 Culver Boulevard, Playa Del Rey, CA 90293
T 310 822 5223 www.selbertperkins.com

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Project Wayfinding Goals
Analysis & Survey
Project Overview
Sample City Wayfinding
Concept Designs

SELBERT

PERKINS

DES I G N

PROJECT

CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION
AGE\DA
1 PROJECT VVAYH\D\G GOALS

Placentia is enjoying a regeneration
of development and civic pride. To
support its renaissance, an updated
Wayfinding Signage Program
will enhance public experiences
along major corridors throughout the
City, Transit Oriented District, and
Old Town Placentia.

The new signage system will refresh
the face of Placentia, projecting a
cohesive identity and reflecting the
positive character of the city.

Goals
• Enhance the urban design and awareness for the
city, its neighborhoods, and local amenities
• Facilitate access to key destinations, attractions,
and parking
• Create a welcoming, intuitive, and positive
experience for residents, workers, and visitors
• Reinforce the culture, history, and stories of the City • Upgrade wayfinding signage for vehicle drivers,
bicyclists, and pedestrians in order to reduce
delays and improve public safety and deliver a
seamless Placentia experience
• Deliver a unified and comprehensive 'kit of parts'
that will facilitate fabrication, maintenance, and
reduce sign clutter

SELBERT

PERKINS
DESIGN

PROJECT

CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION

PROJECT GOALS
4 Wayfinding:

The unique landmarks
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you to destinations
from your present
location.

Public Benefits
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SELBERT

PERKINS
DESIGN

PROJECT

CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION
PUBLIC BE\EFITS OF EFFECTIVE WAYFI\DI\G
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Promote local
events
Integrate maps
Stimulate local
economy
Encourage
tourism &
physical activity
Create a revenue Create valuable
generation model content/data
and economic repository
benefits

SELBERT

PERKINS
DESIGN

PROJECT

CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION
CITY BE\EFITS OF EFFECTIVE WAYFI \ DI \G
7 PROJECT OVERVIEW

SELBERT

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CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
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Town Center
Champions Sport Complex
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Placentia Library
Old Town Placentia
Packing House District
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current perception / key words
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Pleasant
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Growing community
Blend of old and new
Quiet suburban homes
Future driven
Farm workers
Safe community
Historic and contemporary
Balance of history and change
"All american city"
Family friendly
New high -end
Luxury residential buildings
Familiar
key images that define Placentia
The Water Tower
Old Town
Orange groves
Railway
History/Agriculture
The future - TOD neighborhood
Future driven
Preserve the history
Feels like Mayberry
"All American city"

SELBERT

PERKINS
DESIGN

PROJECT

CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION
I DE\TITY A\D IMAGE
13 goals for a new signage and wayfinding system
is
Unified
City Awareness
Gateways
Park signs
Events
Functional/
Flexible
Provide guidance to the visitors
Increase Pedestrian Circulation
Archway/gateway signage in Old Town for
selfie moments
Facilitate Circulation and Parking
Billboards at highway for revenue generation
Identify Transit Options
Identify Districts (Old Town, Etc)
Identify Parks — 13 Parks
Identify Destinations
Historic Landmarks Designation
Storytelling (People, Places, Culture, Events Etc)
Enhancing The Visitor And Residential Experience,
Reducing Driver/Pedestrian/Bicyclist Delays

SELBERT

PERKINS
DESIGN

PROJECT

CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION
DE\TITY A\D IMAGE
1 4

physical enhancements
Unified vehicle and pedestrian wayfinding signs
Water tower enhancement
Historic markers linked to a scavenger hunt
Create a welcoming environment
Make more welcoming
Create less negative stigma make more inviting
Increase Parking
More lighting increase safety / security
vision for the future of Placentia
Blend old and new
Easy parking
Stay progressive
Tourism, business, and residential growth
Make community feel safe
Focus on Old Town and diversity
Enhance city identity as a positive and attractive destination Attract new residents, visitors, and businesses
Integrate new development
Develop into a more mixed -use area hotels, including boutique hotels, tourism, business, and residential growth

SELBERT

PERKINS
DESIGN

PROJECT

CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION
VISIO\ A\D VALUES
15 What makes Placentia unique
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Youth sports ome Tamale 6stival
Positive community staid OH Town Charm
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Small ftwn atmosphere
Parks
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Fa m i I history Diverse population
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Warm and WeHoming Peope Great shools History

SELBERT

PERKINS
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CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION

KEY WORDS
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PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
23 SELBERT

PERKINS
DESIGN

PROJECT

CITY OF PLACENTIA

DESCRIPTION

SAMPLE CITY WAYFI N D
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SELBERT

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CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION

TYPOGRAPHY & COLORS STUDY
26 DISTRICT COLOR SCHEME & PATTERN OPTIONS

SELBERT

PERKINS
DESIGN

PROJECT

CITY OF PLACENTIA

CITY OF

PLACENTIA

OLD TOWN
•
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PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION

PACKING HOUSE

DISTRICT
PATTER\ DESIGN STUDY
27 CITYWIDE DESIG\ CONCEPTS

SELBERT

PERKINS
DESIGN

PROJECT

CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION
A0l DESTI\ATIO\ GANTRY IDE\TITY - CITY
29 jr 3'-0" jr
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PLACENTIA
44'-111/2"

CITY OF

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SELBERT

PERKINS

DES I G N

PROJECT

CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION
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PERKINS

DES I G N

PROJECT

CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION
A07 CANTILEVER GATEWAY IDENTITY - CITY
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1"-2" DEEP CHANNEL LETTERS:

Painted "Darker Blue" returns
Primarily "Lighter Blue" illuminated face
with "White" illuminated outline
3"-4" DEEP CHANNEL LETTERS:
0--- Painted "Yellow" returns
6 Primarily "White" illuminated face
with "Lighter Blue" illuminated outline

CITY OF
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

SELBERT

PERKINS
DESIGN

PROJECT

CITY OF PLACENTIA

DESCRIPTION
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'/f ' .... - - - i •r . -, . .\ .4A� �� `.,' ,� �1�5�;�� JY� V. 1 JYIa�� ter. �_ ! "• lilt," I I V 11 L I Y :11111 - ..uo-�1i IYAlIS■■AI■�■ ``��-- 0. �• irl7 IF"
‘1 111'11
r ;-;te . � :. L ' � tR ti p � � �j C9 3 s \t t ,

•
11f;// �kG}S9�4a
- _
t
. I ? ' ' ..".. Hilirawgilliti?!! °644.""2::°'
4}L' `4711)24 04 -t!
•
pittsrasimuu - . .

Painted "Blue" returns
Primarily "White" illuminated face
with "Red" illuminated outline
NOTES:
• Alternate non -illuminated option.
110'_
100'
90'_
80'_
70'
60'_
40'
30'_
2 0'
10'_

PROJECT

PLACENTIA

ALL AMERICA CITY
0 CV
+I- 25'-0" (TBV)
-
'_- '
A
A M
ii
A C
_
_C

SELBERT

PERKINS
DESIGN

CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION
A21 AAC IDENTITY - TOWER
39 Painted "Blue" returns
Primarily "White" illuminated face
with "Red" illuminated outline
D
L

PLACENTIA

ALL AMERICA CITY

SELBERT

PERKINS
DESIGN

PROJECT

CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION
A22 PLACENTIA DE\TTY - TOWER
42 ED
0 0
TO
Place 1
Place 2
i
f Place 3
Signage
Message

CITY OF

PLACENTIA
6 1/2"
4 6 1/2'
TO
Place 1
Place 2
f Place 3
Signage
Message

CITY OF
P�ACENTIA

NIGHT VIEW

CITY WIDE
AL
T
Place 1
Place 2
r
E- Place 3
Signage
Message

CITY OF
‘liaiiimener)L AC ENTI A

OLD TOWN
T
Place 1
Place 2
E- Place 3
Signage
Message

OLD TOWN

PLACENTIA,
L

PACKING HOUSE
T
Place 1
Place 2
Place 3
Signage
Message
MI

PACKING HOUSE DISTRICT
�PLACENTIA�

SELBERT

PERKINS
DESIGN

PROJECT

CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION
B01 PRIMARY VEHICLE DIRECT O\
44 2'-6"
T
0 Place 1
Place 2

CITY OF

PLACENTIA

SELBERT

PERKINS
DESIGN

PROJECT

CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION
45 B02 SECONDARY VEHICLE D RECTIO\

OLD TOWN DISTRICT DESIGN CONCEPTS

O
M
+15'
AFF
25'-9"
4'-0"
+/-40'-0"
Painted "Orange"
Primarily "White"
with "Dark Green'
C
returns
illuminated face
' illuminated outline
EN
Painted "Orange" returns
Primarily "Orange" illuminated face
with "White" illuminated outline
48'-0"
I
• History of OLD TOWN
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ectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim veniam,

SELBERT

PERKINS
DESIGN

PROJECT

CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION
A02 DESTINATION
GA\TRY IDENTITY - OLD TOWN
50 3'-1"
se—
se -
0 (V
M
3'-1"
I,
I
I4
History of OLD TOWN
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magna aliquam erat volupm. U wisi
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3"-4" DEEP CHANNEL LETTERS:

Painted "Black" returns
Primarily "White" illuminated face
with "Green" illuminated outline
6 XIS
..

History of OLD TOWN
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adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud
exerci tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea commodo
consequat. Duis autem vel eum iriure
dolor in hendrerit in vulputate velit esse
molestie consequat, vel ilium dolore eu
feugiat nulla facilisis at vero eros et
accumsan et iusto odio dignissim qui
blandit praesent luptatum zzril delenit
augue duis dolore to feugait nulla
facilisi.

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ectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut
„AM*
i
II 'or
vi
AA
History of OLD TOWN
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exerci hnionullamwrper suscipit
lobores nisi at aligaip ex eo wmmodo
cansequM.. Duis aukm vel eum iriure
dolor in hendrerit in II,,, vele esse
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feugiat null° facilisis at veto erns et
occomson er iusto odio dignissim qui
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W
History of OLD TOWN
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dolor in hendrer wlpumk vele esse
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feunin, null° facilisis at veto eras et
occumson et ie.°°olio dignissim qui
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ague dais dolore k feagait nulls
facilisi.

Loren ipsum dolor sit amet, cons
Weyer °dip' ing alit, sed diam
nonummy nibh euismod tincidunt ut

SELBERT

PERKINS
DESIGN

PROJECT

CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION
A05 PYLON GATEWAY IDENTITY - OL
D TOW\
52 I _
2'-6"
I
'RE
PUBLIC
LOT
4 MAIN
STEET
FREE
4 HOUR

PARKING

NO PARKING
2AM - 6AM

OLDTOWN

PLACENT IA
Q
2 z
I -
O
•
3 z
(n
T1
m
m
imr
i

SELBERT

PERKINS
DESIGN

PROJECT

CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION
A10 PUBLIC PARKING IDENTITY
53 PAC
<INC HOUSE DISTRICT DESIG\ CO\CEPTS

S ELBERT

PERKINS

D E SIG N

PROJECT

CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION
A03 DEST NATIO\ GANTRY DE\TTY - PHD
58 +15' AFF _

CITY OF PLACENTIA
Painted "Orange" returns
Primarily "White" illuminated face
with "Light Orange" illuminated outline
n n
n n
40'-70'
(Varies per proposed location)
3'-101/2" _
i
(Varies)
36-6"
3'-10 1/2"
i
(Varies)

CITY OF PLACENTIA
PaC
a
n
Lvj
C7
C7
;Pr
L
© TY OIL PLACEIN7 A

CKING HOUSE DISTRICT
2'-2"
0 00
J
■
History of the

PACKING HOUSE DISTRICT
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nostrud exerci tation ullamcorper
suscipit lobortis nisi ut aliquip ex
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facilisi.

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ectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt
ut laoreet dolore magna aliquam
erat volutpat. Ut wisi enim ad
minim veniam,

SELBERT

PERKINS
DESIGN

PROJECT

CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION
A03 DEST NATIO\ GANTRY DE\TTY - PHD
60 DISTRICT
0 CNI
311-411 DEEP CHANNEL LETTERS:

Painted "Orange" returns
Primarily "White" illuminated face
with "Orange" illuminated outline
�rP
lAr-
2'-6"
2" 1'-1" 2". 11" 2"
CO

DISTRICT

DESCRIPTION

SELBERT

PERKINS
DESIGN

PROJECT

CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
A06 PYLON GATEWAY IDENTITY - PHD
62 co
16-5"
JIVE AI►[h M1•I Loll
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION

PROJECT

CITY OF PLACENTIA
A08 CANTILEVER GATEWAY DE\TTY - PHD
64 zo
3'-6"
■
'I` Q
Place 1
Place 2
E- Place 3
Signage
Message

PACKING HOUSE DISTRICT
.....:P.2..../_%CENT1p�
6 1/2"
6 1/2"
0 0
IiE
•
Place 1
Place 2
Signage
Message

PACKING HOUSE DISTRICT

NIGHT VIEW

PROJECT
65 SELBERT

PERKINS
DESIGN

CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION
B01 PRIMARY VEHICLE DIRECT O\

2'-6"
T
O
Place 1
Place 2

PACKING HOUSE DISTRICT
45/8'
Ill
5/8
IL
IL
T
0 Place 1
Place 2

PACKING HOUSE DISTRICT

PLACENTIP

SELBERT

PERKINS
DESIGN

PROJECT

CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION
66 B02 SECONDARY VEHICLE DIRECTION

OVERHEAD INTERSECTIO\ STREET \AME DESIGN

•
•
S Bradford Av
'PLACENTIA*

FRONT & SIDE ELEVATIONS
1 /A" - 1 _n'

OCONTEXT ELEVATION
scale: 1 /16" = 1 ' -0"
8'-0"
1/2"
3/4"

OVERHEAD STREET IDENTITY
NOTES

1. Sign Panel: Fabricated frame & aluminum panel with
vinyl overlay.

2. Graphics: Surface applied electrocut 3M Diamond
grade reflective vinyl sheeting overlay.

3. Copy: Computer cut reflectice White vinyl copy.

FONT: Interstate Plus Bold

4. Attachment: Aluminum strap bracket fastened to street pole.

5. Light Pole: Existing city light post by others.

6. Measurements & Locations: Sign Contractor to field
verify all measurements and final sign locations with
owner prior to creating shop drawings.

S Bradford Av
7'-9 1/2"
1/2"
4 CO
c2 _
S Bradford Av

PANEL ELEVATION & NIGHT VIEW
2/A" - 1 _nu
3/4"

SELBERT

PERKINS

DES I G N

PROJECT

CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION
Al 2 OVERHEAD INTERSECTION STREET IDENTITY
68 CITYWIDE STREET NAME DESIG\

Orange frame for
"Old Town" &
"Packing House"
Districts
Added marker only used in "Old Town"
& "Packing House" Districts

FRONT ELEVATION
scale: 3/8" = 1 -0"
2'-8"

CITYWIDE STREET NAME SIGNS
"OLD TOWN" & "PACKING HOUSE" DISTRICTS
1/4"
4 1/2" 1/4" 1/2"
I I "4
2 PANEL DETAILS
4 5
8"

CONTEXT ELEVATION
scale: 1/8" = 1' -0"
r

CITYWIDE

OLD TOWN

PACKING HOUSE

CM STREET IDENTITY
NOTES

1. Sign Panel: Fabricated 1/8" thick painted aluminum
panel with a satin finish.

2. Graphics: Digital print/screen print decorative boarders & patterns with anti-grafitti clear coat overlay.

3. Copy: Computer cut reflectice vinyl copy.

FONT: Gotham Medium

4. Attachment: Aluminum clamp bracket fastened to street pole (by others) with countersink set screw fasteners,
painted match bracket; sign panels secured to bracket
with countersink tamper proof set screws painted to
match.

5. Sign Pole: Decorative sign pole; painted Black with a satin finish.

6. Measurements & Locations: Sign Contractor to field
verify all measurements and final sign locations with
owner prior to creating shop drawings.

NIGHT VIEW

SELBERT

PERKINS

DES I G N

PROJECT

CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION
All STREET IDENTITY
70 SUMMARY OF SIG\S

DESTINATION GANTRY

IDENTITY
No
L
LitT
W
N

CITY OF

PLACENTIA
1 PACKING HOUSE DISTRICT

NTILIVER IDENTITY
0 2
T
IA)

SMALL VEHICLE OVERHEAD PARKING

DIRECTION DIRECTION

CITY OF PLACENTIA
pacft 1 KOM X05
at mill
TREET

CITY ID
c=mainaI

PEDESTRIAN BLADE

DIRECTION

SELBERT

PERKINS
DESIGN

PROJECT

CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION

SUMMARY OF SIGNS
72 PHASES • \EXT STEPS
•
STAFF RECOMME\DAHO\S

DROWN AND PACKED 6Y

PIACENTIA ORANGE GROWERS ASSOCIATION
FULLERTON n R PLACENTIA
o RAMOF county. CALIFORNIA

GOLD COAST

RACENIIA ORCHARD CO

ENTIA CO-OPERATIVE ORANGE ASSOCOITION
•SW OFF C
PLAC CNTTA.CALI /O RN I A . U. S_A
I � RORAPIGE ASS'Pi.

PACKED DV

PLACENTIA
ORANGE GROWERS ASSN.

WILLERILE a PLACENTIA.

ORANGE CO:CALWORNIA.

Dolin
1111

PLACE NT IA
ORANGE GROWERS.,
PLACENTIA M GTE CL ORANGE A XS'N.

Sroma ROSS ASST
nRea w.WL5t �inaN.010.N
STAFF RECOMMENDATIONS:
• Receive and file the study session presentation and ask any questions of Staff
• Review, consider and approve the Citywide, Transit Oriented/ Packinghouse District and OH Town Placentia wayfindinc sicnage designs as presented and recommended by Staff and the City's design consultant; or approve with modifications to the designs as directed by the City Council
• Direct Staff and the design consultant team to complete the encineered construction and fabrication documents and technical specifications for the various sign types
• Direct staff and the design consultant to implement the proposed phasing plan to complete the installation of the approved wayfindinc sicnace program
• Approve Amendment \o. 1 to the City's agreement with Seibert Perkins in the amount of S32,000 to cover the cost of designing new Citywide street name sicns as well as prepare the engineered construction drawings for the new sicnace and provide construction support and inspection services for the fabrication and installation of the sicnace

SELBERT

PERKINS

DES I G N

PROJECT

CITY OF PLACENTIA
PHASE

SIGNAGE & WAYFINDING
NOVEMBER 15, 2022

DESCRIPTION

STAFF RECOMMENDATIONS
76 CITY OF PLACENTIA

CITYWIDE WAYFINDING SIGNAGE

DESIGN BOOK
\ovember 15, 2022

SELBERT

PERKINS
DESIGN
selbert perkins design collaborative
432 Culver Boulevard, Playa Del Rey, CA 90293
T 310 822 5223 www.selbertperkins.com

TABLE OF CONTENTS
3 TYPOGRAPHY • MATERIALS • COLORS •PATTERNS
4 TYPOGRAPHY & COLORS STUDY
5 PATTERN DESIGN STUDY
6 SUMMARY OF SIGNS
7 SUMMARY OF SIGNS
8 CONSTRUCTION DOCUMENTS
9 A0l DESTINATION GANTRY IDENTITY - CITY
10 A02 DESTINATION GANTRY IDENTITY - OLD TOWN
11 A03 DESTINATION GANTRY IDENTITY - PHD
12 A04 PYLON GATEWAY IDENTITY - CITY
13 A05 PYLON GATEWAY IDENTITY - OLD TOWN
14 A06 PYLON GATEWAY IDENTITY - PHD
15 A07 CANTILEVER GATEWAY IDENTITY - CITY
16 A08 CANTILEVER GATEWAY IDENTITY - PHD
17 A10 PUBLIC PARKING IDENTITY
18 Al 1 STREET IDENTITY
19 Al 2 OVERHEAD STREET IDENTITY
20 A13 PARKING IDENTITY POLE
21 A20 RAIL BRIDGE IDENTITY - CITY
22 A20 RAIL BRIDGE IDENTITY - CITY
23 A21 AAC IDENTITY - TOWER
24 A22 PLACENTIA IDENTITY - TOWER
25 BO1 PRIMARY VEHICLE DIRECTION
26 B02 SECONDARY VEHICLE DIRECTION
27 B03 SMALL VEHICLE DIRECTION
28 B04 OVERHEAD PARKING DIRECTION
29 B05 PRIMARY PARKING DIRECTION
30 B10 PEDESTRIAN BLADE DIRECTION
31 C01 INFORMATION KIOSK

TYPOGRAPHY • MATERIALS • COLORS •PATTER\S

TYPOGRAPHY PAINT COLORS
Gotham Ultra (City of Placentia Identity)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 !@#$%"&*()

CITY OF

PLACENTIA
Goblin (Old Town District Identity)
abcdefghijklmnopqrstuvwxyz
ABCDEFGH1JKLMNOPQRSTUVWXYZ
0123456789 !@#$%A&*()

OLD TOWN
Futura Heavy (Packing House District Identity)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 !@#$%^&*()

PACKING HOUSE

DISTRICT
DINPro Black (Water Tower Identity)

ALL AMERICA CITY
Gotham Medium (Identity and Wayfinding)
abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 !@#$%"&*()

WAYFINDING
Wayfinding
Gotham Narrow Medium (Identity and Wayfinding)
abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 !@#$%"&*()

WAYFINDING
Wayfinding
Gotham Bold (Identity and Wayfinding)
abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 !@#$%"&*()

WAYFINDING
Wayfinding
P1 - WHITE
Matthews Paint
MP03673 White Atrium
Satin Finish
11 ■
P2 - BLACK MICA
Glidden Paints
#30 BB 05
■
P3 -BRUSHED

ALUMINUM
Matthews Paint
MP23302
Posate Silver Metallic
ill
P4-TBD P5-TBD P6-TBD
name
P7-TBD
name
#
■
P10 - TBD
name
name
P9-TBD
name
#
lig
P11 - TBD
name
#
name
di
P9-TBD
name
#

SELBERT

PERKINS

DES I G N

PROJECT

CITY OF PLACENTIA

CITYWIDE WAYFINDING SIGNAGE
PHASE

DESIGN BOOK
NOVEMBER 15, 2022

DESCRIPTION

TYPOGRAPHY & COLORS STUDY
4 DISTRICT COLOR SCHEME & PATTERN OPTIONS
Fri;; ►� �4
al
Lk.- A ,Iiieutial',
noViloraTO
I h.A.VI I ‘ip- el
L_NI b, OA
I Oil rw I

CITY OF

PLACENTIA

OLD TOWN
di
%t

PACKING HOUSE

DISTRICT

SELBERT

PERKINS
DESIGN

PROJECT

CITY OF PLACENTIA

CITYWIDE WAYFINDING SIGNAGE
PHASE

DESIGN BOOK
NOVEMBER 15, 2022

DESCRIPTION
PATTER\ DESIGN STUDY
5 SUMMARY OF SIGNS

DESTINATION GANTRY

IDENTITY
No
L
rT
W

SELBERT

PERKINS
DESIGN

CITY OF

PLACENTIA
1 PROJECT

CITY OF PLACENTIA

CITYWIDE WAYFINDING SIGNAGE

PACKING HOUSE DISTRICT
PHASE

DESIGN BOOK
NOVEMBER 15, 2022

NTILIVER IDENTITY

CITY OF PLACENTIA
pacft 1 KOM X05
at mill
0 2
T
T 0

SMALL VEHICLE OVERHEAD PARKING

DIRECTION DIRECTION

DESCRIPTION

SUMMARY OF SIGNS
TREET

CITY ID
c=mainaI

PEDESTRIAN BLADE

DIRECTION
7 CONSTRUCTION DOCUMENTS

15'-6"
4'-11/2"
A01

DESTINATION GANTRY IDENTITY

CITY OF

PLACENTIA
1 1/2"
12'-5 1/2"

PANEL ELEVATION
scale: 3/8" = 1 -0"
+15' AFF
I
'/
3'-0" jr
u u LLu WLJl l J LJ u
44'-111/2"
1 5
4 OCONTEXT ELEVATION
scale: 1/16" = 1 -0"

PLAN VIEW
scale: 3/16" = 1' -0"

FRONT & SIDE ELEVATIONS
scale: 3/16" = 1 -0"

CITY OF

PLACENTIA
U)
Painted "Yellow" returns
jr
Primarily "White" illuminated face
with "Lighter Blue" illuminated outline
NOTES

1. Sign Cabinet: Fabricated cabinet of 1/8" thick painted aluminum plate; provide internal framework as required; apply anti -graffiti (satin finish) clear coat to all painted surfaces; ease all edges.

2. Framing: Aluminum angle and/or tube framing; painted per design layouts with a satin finish.

3. Pattern: Custom pattern routed aluminum panels;
painted per design layouts with a satin finish.

4. Channel letter: Aluminum channel letters with LED
internal illumination; white acrylic face with letter outline vinyl overlay; returns painted per design layouts.

5. Faux Neon: Internal LED illuminated faux neon strip.

6. Illumination: Interior LED light module illumination with RGB color changing controller & white acrylic diffusing panel behind aluminum routed pattern panels.

7. Foundation: Provide below -grade reinforced concrete footing and structural attachment per engineering.

8. Power: Sign Contractor to provide all required electrical components and connections, including a transformer
and remote on/off switch; electrical feed to sign location by others; sign contractor to coordinate with G.C.

9. Measurements & Locations: Sign Contractor to field
verify all measurements and final sign locations with
owner prior to creating shop drawings.

SELBERT

PERKINS

DES I G N

PROJECT

CITY OF PLACENTIA

CITYWIDE WAYFINDING SIGNAGE
PHASE

DESIGN BOOK
NOVEMBER 15, 2022

DESCRIPTION
A01 DESTINATIO\ GANTRY IDENTITY - CITY
9 1'-9 3/4"
2'-8 1/2"
3'-3 3/4"
3'-8 1/2"
+15'AFF
23'-11" R
23'-8 3/4" R
23'-5 1/4" R
1'31/2"

PANEL ELEVATION
scale: 3/16" = 1' -0"
5 5
F41
4 CE1\
4'-0"
+/-40'-0"
Painted "Orange"
Primarily "White"
with "Dark Green'
returns
illuminated face
' illuminated outline
Painted "Orange" returns
Primarily "Orange" illuminated face
with "White" illuminated outline

OCONTEXT ELEVATION
scale: 1/16" = 1 -0"
Painted "Orange" returns
Primarily "White" illuminated face
with "Dark Green" illuminated outline
48'-0"

FRONT & SIDE ELEVATIONS
scale: 3/16" = 1' -0"

DESTINATION GANTRY IDENTITY

OLD TOWN
NOTES
A02

2. Framing: Aluminum angle and/or tube framing; painted per design layouts with a satin finish.

3. Pattern: Custom pattern routed aluminum panels;
painted per design layouts with a satin finish.

4. Channel letter: Aluminum channel letters with LED
internal illumination; white acrylic face with letter outline vinyl overlay; returns painted per design layouts.

5. Faux Neon: Internal LED illuminated faux neon strip.

6. Illumination: Interior LED light module illumination with RGB color changing controller & white acrylic diffusing panel behind aluminum routed pattern panels.

7. Foundation: Provide below -grade reinforced concrete footing and structural attachment per engineering.

9. Measurements & Locations: Sign Contractor to field
verify all measurements and final sign locations with
owner prior to creating shop drawings.

History of OLD TOWN
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HISTORIC PANEL
scale: 3/8" = 1 -0"

SELBERT

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CITY OF PLACENTIA

CITYWIDE WAYFINDING SIGNAGE
PHASE

DESIGN BOOK
NOVEMBER 15, 2022

DESCRIPTION
A02 DESTINATION
GA\TRY IDENTITY - OLD TOWN
10 +15'AFF
Painted "Orange" returns
Primarily "White" illuminated face
with "Light Orange" illuminated outline

OCONTEXT ELEVATION
scale: 1/16' = 1 '
n n n n n n n n n n n n n n

PLAN VIEW
scale: 3/16" = 1 -0"
40'-70'
(Varies per proposed location)
(Varies)

FRONT & SIDE ELEVATIONS
CITY OF PLACENTIA"
15'-10"
scale: 3/16" = 1 -0"
(Varies)
2'-2"

DESTINATION GANTRY IDENTITY
- PACKING HOUSE DISTRICT
NOTES
A03

2. Framing: Aluminum angle and/or tube framing; painted per design layouts with a satin finish.

3. Pattern: Custom pattern routed aluminum panels;
painted per design layouts with a satin finish.

4. Channel letter: Aluminum channel letters with LED
internal illumination; white acrylic face with letter outline vinyl overlay; returns painted per design layouts.

5. Up -Light: Exterior grade LED wall washing light fixtures embedded in landscape; typical of 2.

6. Illumination: Interior LED light module illumination with RGB color changing controller & white acrylic diffusing panel behind aluminum routed pattern panels.

7. Foundation: Provide below -grade reinforced concrete footing and structural attachment per engineering.

9. Measurements & Locations: Sign Contractor to field
verify all measurements and final sign locations with
owner prior to creating shop drawings.

History of the

PACKING HOUSE DISTRICT
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HISTORIC INFORMATION
scale: 1/2" = 1 -0"

SELBERT

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CITY OF PLACENTIA

CITYWIDE WAYFINDING SIGNAGE
PHASE

DESIGN BOOK
NOVEMBER 15, 2022

DESCRIPTION
A03 DESTINATION GANTRY IDENTITY - PHD
11 csi
N
N
u7
•
2 3
6 r4sc
-rt:*4
WirfA
it r r
7�
;sq.

Vt.z.4
41,q.
„,
it
UritZ

FRONT & SIDE ELEVATIONS
rlo 2 /P - 1' -n°
Painted "Yellow" returns
• Primarily "White" illuminated face
Do
Painted "Yellow" returns
Primarily "White" illuminated face
with "Lighter Blue" illuminated outline

CHANNEL LETTER DETAIL
scale: NTS
1'-9"

ELEVATION DETAIL
Z rlo 2 /A" - 1' _n'
c)

CONTEXT ELEVATION
scale: 1/16" = 1 -0"
1 _
1,-9"

PLAN VIEW
(-;)
2 /A" - 1' _n"
A04
NOTES

PYLON GATEWAY IDENTITY - CITY

2. Framing: Aluminum angle and/or tube framing; painted per design layouts with a satin finish.

3. Pattern: Custom pattern routed aluminum panels;
painted per design layouts with a satin finish.

4. Channel letter: Aluminum channel letters with LED
internal illumination; white acrylic face with letter outline vinyl overlay; returns painted per design layouts.

5. Faux Neon: Internal LED illuminated faux neon strip.

6. Illumination: Interior LED light module illumination with RGB color changing controller & white acrylic diffusing panel behind aluminum routed pattern panels.

7. Foundation: Provide below -grade reinforced concrete footing and structural attachment per engineering.

9. Measurements & Locations: Sign Contractor to field
verify all measurements and final sign locations with
owner prior to creating shop drawings.

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CITY OF PLACENTIA

CITYWIDE WAYFINDING SIGNAGE
PHASE

DESIGN BOOK
NOVEMBER 15, 2022

DESCRIPTION
A04 PYLON GATEWAY IDENTITY - CITY
12 c
N
propermo.
aft'
History of OLD TOWN
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4 2
3 6

FRONT & SIDE ELEVATIONS
scale: 3/8" = 1' -0"
311-411 DEEP CHANNEL LETTERS:

Painted "Black" returns
Primarily "White" illuminated face
with "Green" illuminated outline

OCHANNEL LETTER DETAIL
scale: NTS
3'-1"
2"" 1111 2"
1'-8"
2"
P/ Ufa`tee
►' ►' OMr
thij

FRONT & SIDE ELEVATIONS
scale: 3/4" = 1' -0"

OCONTEXT ELEVATION
scale: 1/16" = 1 ' -0"
i
History of OLD TOWN
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adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore
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exerci tation ullamcorper suscipit
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ectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut

SIGN BASE DETAIL
scale: 3/4" = 1' -0"

PYLON GATEWAY IDENTITY -

OLD TOWN
NOTES
A05

2. Framing: Aluminum angle and/or tube framing; painted per design layouts with a satin finish.

3. Pattern: Custom pattern routed aluminum panels;
painted per design layouts with a satin finish.

4. Channel letter: Aluminum channel letters with face & halo LED internal illumination; white acrylic face with letter outline vinyl overlay & defused rear acrylic face for halo illumination; returns painted per design layouts.

5. Faux Neon: Internal LED illuminated faux neon strip.

6. Illumination: Interior LED light module illumination with RGB color changing controller & white acrylic diffusing panel behind aluminum routed pattern panels.

7. Foundation: Provide below -grade reinforced concrete footing and structural attachment per engineering.

9. Measurements & Locations: Sign Contractor to field
verify all measurements and final sign locations with
owner prior to creating shop drawings.

SELBERT

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CITY OF PLACENTIA

CITYWIDE WAYFINDING SIGNAGE
PHASE

DESIGN BOOK
NOVEMBER 15, 2022

DESCRIPTION
A05 PYLON GATEWAY IDENTITY - OLD TOWN
13 4

FRONT & SIDE ELEVATIONS
scale: 3/8" = 1' -0"
311-411 DEEP CHANNEL LETTERS:

Painted "Orange" returns
Primarily "White" illuminated face
with "Orange" illuminated outline

OCHANNEL LETTER DETAIL
scale: NTS
0 0—
I�
2'-6"

PLAN VIEW
scale: 3/4" = 1' -0"
2" 1'_1„ 2"I 11„ 2°
CO
C9

FRONT & SIDE ELEVATIONS
scale: 3/4" = 1' -0"

OCONTEXT ELEVATION
scale: 1 /16" = 1' -0"

PYLON GATEWAY IDENTITY -

PACKING HOUSE DISTRICT
NOTES
A06

2. Framing: Aluminum angle and/or tube framing; painted per design layouts with a satin finish.

3. Pattern: Custom pattern routed aluminum panels;
painted per design layouts with a satin finish.

5. FCO Copy: 1/4" Thick aluminum flat cut out copy;
painted on all sides with a satin finish; flush mounted to sign cabinet face.

6. Illumination: Interior LED light module illumination with RGB color changing controller & white acrylic diffusing panel behind aluminum routed pattern panels.

7. Foundation: Provide below -grade reinforced concrete footing and structural attachment per engineering.

8. Power: Sign Contractor to provide all required electrical components and connections, including a transformer
and remote on/off switch.

9. Measurements & Locations: Sign Contractor to field
verify all measurements and final sign locations with
owner prior to creating shop drawings.

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CITY OF PLACENTIA

CITYWIDE WAYFINDING SIGNAGE
PHASE

DESIGN BOOK
NOVEMBER 15, 2022

DESCRIPTION
A06 PYLON GATEWAY IDENTITY - PHD
14 12'-2 1/2"
1' 4 1/2"
CO

PLAN VIEW
scale: 3/8" = 1 -0"
13'-61/2"
1 1/2"
} CITY
}
}
LO
O F'�
1"-2" DEEP CHANNEL LETTERS:

Painted "Darker Blue" returns
Primarily "Lighter Blue" illuminated face
with "White" illuminated outline
3"-4" DEEP CHANNEL LETTERS:

Painted "Yellow" returns
Primarily "White" illuminated face
with "Lighter Blue" illuminated outline

FRONT ELEVATIONS
(7) c„„lo `2 /P - 1' _n'
4,
FRONT
REAR
4 7

OCONTEXT ELEVATION
scale: 1 /16" = 1 ' -0"
�pL��t�►aC�1E37LN�Ta�f!1�'A�

CANTILIVER GATEWAY IDENTITY -
CITY
NOTES
A07

2. Framing: Aluminum angle and/or tube framing; painted per design layouts with a satin finish.

3. Pattern: Custom pattern routed aluminum panels;
painted per design layouts with a satin finish.

5. Seal: Screen printed seal graphics at sign cabinet wl anti-grafitti clear coat overlay.

6. Illumination: Interior LED light module illumination with RGB color changing controller & white acrylic diffusing panel behind aluminum routed pattern panels.

7. Foundation: Provide below -grade reinforced concrete footing and structural attachment per engineering.

8. Power: Sign Contractor to provide all required electrical components and connections, including a transformer
and remote on/off switch.

9. Measurements & Locations: Sign Contractor to field
verify all measurements and final sign locations with
owner prior to creating shop drawings.

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CITY OF PLACENTIA

CITYWIDE WAYFINDING SIGNAGE
PHASE

DESIGN BOOK
NOVEMBER 15, 2022

DESCRIPTION
A07 CANTILEVER GATEWAY IDENTITY - CITY
15 co

PLAN VIEW
scale: 3/8" = 1 ' -0"
N
16'-5"
1/2"
15'-5"
11"
ED

FRONT ELEVATION
scale: 3/8" = 1 I -0"
7 PAC IN6HO S _ TRIC

PA CK ENG H OVSWE DISTRICT

OCONTEXT ELEVATION
scale: 1/16" = 1' -0"
REAR
FRONT

CANTILIVER GATEWAY IDENTITY -

PACKING HOUSE DISTRICT
NOTES
A08

2. Framing: Aluminum angle and/or tube framing; painted per design layouts with a satin finish.

3. Pattern: Custom pattern routed aluminum panels;
painted per design layouts with a satin finish.

5. Seal: Screen printed seal graphics at sign cabinet wl anti-grafitti clear coat overlay.

6. Illumination: Interior LED light module illumination with RGB color changing controller & white acrylic diffusing panel behind aluminum routed pattern panels.

7. Foundation: Provide below -grade reinforced concrete footing and structural attachment per engineering.

8. Power: Sign Contractor to provide all required electrical components and connections, including a transformer
and remote on/off switch.

9. Measurements & Locations: Sign Contractor to field
verify all measurements and final sign locations with
owner prior to creating shop drawings.

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CITY OF PLACENTIA

CITYWIDE WAYFINDING SIGNAGE
PHASE

DESIGN BOOK
NOVEMBER 15, 2022

DESCRIPTION
A08 CANTILEVER GATEWAY IDENTITY - PHD
16 A10

PUBLIC PARKING IDENTITY

SAMPLE RENDERING
scale: NTS
0 N
co
M
co
=N
N
co
N
0 2'-6"
Old itr). 4.24. '(-5I
P
PUBLIC
LOT
MAIN
STEET
FREE
4 HOUR

PARKING

NO PARKING
2AM - 6AM

OLD TOWN
�L ACENT,P%
1 4
6 7
5 8
+/_ 6'

FRONT & SIDE ELEVATIONS
73 Z
C)
I —
O
3 z
U)
N
m
m
6 scale: 3/8" = 1' -0"
II

ILLUMINATION STUDY
scale: 3/16" = 1' -0"

OCONTEXT ELEVATION
scale: 1/16" = 1' -0"
NOTES

1. Sign Cabinet: Fabricated cabinet of 1/8" thick painted aluminum plate; provide internal framework as required; ease all edges.

2. Framing: Aluminum angle and/or tube framing; painted per design layouts with a satin finish.

3. Pattern: Custom pattern routed aluminum panels;
painted per design layouts with a satin finish.

4. Illumination: Interior LED light module illumination with 6500K White LED modules & white acrylic diffusing
panels & copy.

5. Copy & Graphics: Routed backed White acrylic with
translucent vinyl overlay per design layouts.

6. Reflective Vinyl: 3M Reflective vinyl graphics.

7. Foundation: Provide below -grade reinforced concrete footing and structural attachment per engineering.

9. Measurements & Locations: Sign Contractor to field
verify all measurements and final sign locations with
owner prior to creating shop drawings.

SELBERT

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DESIGN

PROJECT

CITY OF PLACENTIA

CITYWIDE WAYFINDING SIGNAGE
PHASE

DESIGN BOOK
NOVEMBER 15, 2022

DESCRIPTION
Al0 PUBLIC PARKING IDENTITY
17 Orange frame for
"Old Town" &
"Packing House"
Districts
Added marker only used in "Old Town"
& "Packing House" Districts

FRONT ELEVATION
scale: 3/8" = 1 -0"
2'-8"

CITYWIDE STREET NAME SIGNS
"OLD TOWN" & "PACKING HOUSE" DISTRICTS
1/4"
4 1/2" 1/4" 1/2"
I I "4
2 PANEL DETAILS
4 5
8"

CONTEXT ELEVATION
scale: 1/8" = 1' -0"
r

CITYWIDE

OLD TOWN

PACKING HOUSE

DESCRIPTION

CM STREET IDENTITY
NOTES

1. Sign Panel: Fabricated 1/8" thick painted aluminum
panel with a satin finish.

2. Graphics: Digital print/screen print decorative boarders & patterns with anti-grafitti clear coat overlay.

3. Copy: Computer cut reflectice vinyl copy.

FONT: Gotham Medium

5. Sign Pole: Decorative sign pole; painted Black with a satin finish.

6. Measurements & Locations: Sign Contractor to field
verify all measurements and final sign locations with
owner prior to creating shop drawings.

NIGHT VIEW

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CITYWIDE WAYFINDING SIGNAGE
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DESIGN BOOK
NOVEMBER 15, 2022
All STREET IDENTITY
18 •
•
S Bradford Av
'PLACENTIA*

FRONT & SIDE ELEVATIONS
1 /A" - 1 _n'

OCONTEXT ELEVATION
scale: 1 /16" = 1 ' -0"
8'-0"
CO
c2 _
1/2"
3/4"

OVERHEAD STREET IDENTITY
NOTES

1. Sign Panel: Fabricated frame & aluminum panel with
vinyl overlay.

2. Graphics: Surface applied electrocut 3M Diamond
grade reflective vinyl sheeting overlay.

3. Copy: Computer cut reflectice White vinyl copy.

FONT: Interstate Plus Bold

4. Attachment: Aluminum strap bracket fastened to street pole.

5. Light Pole: Existing city light post by others.

6. Measurements & Locations: Sign Contractor to field
verify all measurements and final sign locations with
owner prior to creating shop drawings.

S Bradford Av
7'-91/2"
1/2"
4 S Bradford Av

PANEL ELEVATION & NIGHT VIEW
2/A" - 1' _n"
3/4"

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CITYWIDE WAYFINDING SIGNAGE
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DESIGN BOOK
NOVEMBER 15, 2022

DESCRIPTION
Al 2 OVERHEAD STREET IDENTITY
19 PARKING IDENTITY POLE
LOT 2

STREET NAME
2 HOUR PARKING METERS
ENFORCED FROM 8AM TO 9PM

NIGHT VIEW
scale: NTS
'-d 1/n"
1/2"
V 1.-23/4" 1/4"
N
to p
N
r.

M _
,,_,_,.

N
CNI -
,-
LOT 2

STREET NAME
- = 2 HOUR PARKING METERS
__ENFORCED FROM 8AM TO 9PM

PANEL DETAILS
1/2"
2 4
scale: 1 1/2" = 1 -0"
LOT 2

STREET NAME
2 HOUR PARKING METERS

ENFORCED FROM SAM TO SPM

CITY WIDE

OLD TOWN
BACK
BACK

PACKING HOUSE BACK

PANEL ELEVATIONS
scale: 3/4" = 1 -0"
Li
Li
CO
cz

OCONTEXT ELEVATION
scale: 1/16" = 1' -0"
2 -Bolt "D" clamp (painted to
match existing pole; satin finish)

OHARDWARE DETAILS
scale: NTS
- 1-
4 El
El
El
1" x 1" x 12" long medium channel
(SIGNFIX or approved equal)
extrusion welded to backside of panel
(painted to match sign panel; satin finish)

OREAR ELEVATION DETAIL
scale: 3/8" = 1' -0"
•
• .

K
NOTES

1. Sign Panel: 1/8" Thick aluminum sign panel with custom paint & digital print patterns on front & rear elevations.

2. Reflective Copy: Surface applied electrocut reflective copy & graphics (no sealer over vinyl graphics).

3. Hardware: Provide aluminum channel stiffener welded
to back of sign panel (no visible fasteners on face). All other hardware by "SIGNFIX" of approved equal. Primed
and painted with satin finish.

4. Post: Provide new round galvanized steel post, style & color to match city standards.

5. Measurements & Locations: Sign Contractor to field
verify all measurements and final sign locations with
owner prior to creating shop drawings.

Existing pole; verify diameter
(no change)
1" x 1" x 12" long medium channel
(SIGNFIX or approved equal)
extrusion welded to backside of panel
(painted to match sign panel; satin finish)
M10 channel bolts; galvanized or
stainless steel (SIGNFX or
approved equal)
2 -Bolt "D" clamp (painted to
match existing pole; satin finish)

OSIDE SECTION & DETAIL
scale: NTS
Aluminum sign panel w/ custom paint
& pattern prints on front & rear

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DESIGN BOOK
NOVEMBER 15, 2022

DESCRIPTION
Al 3 PARKING IDENTITY POLE
20 1" 5"
A20

RAIL BRIDGE IDENTITY - CITY
r

CHANNEL LETTER DETAILS
Pedestrian bridge structure
.040" Thick fabricated aluminum return
1" Trim cap (color to match returns)
3/16" Thick White acrylic face
Non -corrosive 3/16" x 4'/Z' Tapcon screws
with 1'/2" long stainless steel spacers;
Min. Four (4) per letter.

0.060" Thick aluminum back
Liquid tight connnector
Power cable thru 1/2" dia. Flexible metallic
conduit to power supply as req'd
12v power supply & disconnect switch
located in raceway (RW location TBD)
LED strip -lighting double -stick taped &
screwed to letter back
Min. (2) 1/4" dia. Weep holes
Per letter
Painted "Yellow" returns
Primarily "White" illuminated face
with "Dark Blue" illuminated outline
NOTES:
• Alternate non -illuminated option.
• Alternate exterior illuminated option
(Goose neck up/down light)
scale: NTS
O
zzr
M
51'-9 1/2"

OCONTEXT ELEVATION
scale: 1/16" = 1' -0"
3'-6 1/2"
17'-0 1/2"
15'-8"
15-6"
X8888.
3+83+8888
33388+8888
3+33+8888
33388+8833
3+83+8888
33333+8883,
33333 38+88
3+8833888+888}{.; Q
+';3211'- -
3+.
3 3383
49,-4"
88338833
8 833+8833 8
888388888K888+88-��]p pp 88+33
++ 88+8883 888883
1+ E8
888338
3388+88-,
+8888
88 88+83+33+888888, 338
88 8888 888828
.: 83 +88
883388
83 28838888
338388+
33838888
+8883,
']O^ �Q ;J070']O 7000']0�70'JO:�O�rJO'JOC7083+'JO
88838888 8888838888338888+88f88888+88+8888383388+888838%33+88+_ 888883+888388+8288888R+Pg= .>.. _.
:1
r , luiiiiiu Jam„
noon
® ® m ul
611 i ilouui ulupy0 +I IIIIIIIIIIIIII�iI1in I1rii1ei1111 ws, n scale: NTS

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CITYWIDE WAYFINDING SIGNAGE
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DESIGN BOOK
NOVEMBER 15, 2022

DESCRIPTION
A20 RAIL BRIDGE IDE\TITY - CITY
21 120'_
110'_
100'_
90'_
80'_
70'-
6 0'-
5 4 0'-
30'-
20'_
10 CONTEXT ELEVATION - WEST
scale: — 1/16" = 1' -0"
1"
5"
Under platform support structure
.040" Thick fabricated aluminum return
1" Trim cap (color to match returns)
3/16" Thick White acrylic face
Non -corrosive 3/16" x 4'/z' Tapcon screws
with 1'/i' long stainless steel spacers;
Min. Four (4) per letter.

CHANNEL LETTER DETAILS

ILLUMINATION STUDY
scale: NTS
Painted "Blue" returns
Primarily "White" illuminated face
with "Red" illuminated outline
NOTES:
• Alternate non -illuminated option.
scale: NTS
+I- 25'-0" (TBV)

AAC IDENTITY - TOWER
NOTES

1. Channel letter: Aluminum channel letters with LED
internal illumination; white acrylic face with letter outline vinyl overlay; returns painted per design layouts; required raceways/wireways to be concealed and painted to
match water tower structure.

2. Support Bracket: Provide structural attachment bracket or support structure for hanging channel letter cabinet.

3. Power: Sign Contractor to provide all required electrical components and connections, including a transformer
and remote on/off switch; electrical feed to sign location by others; sign contractor to coordinate with G.C.

4. Measurements & Locations: Sign Contractor to field
verify all measurements and final sign locations with
owner prior to creating shop drawings.

M
A
II
-C -A \C_
-I

FRONT ELEVATION
NOTES:
• SINGLE SIGN FACING WEST IN A CURVATURE LAYOUT FOLLOWING WATER TOWER PLATFORM PERIMETER. scale: 3/8" = 1 ' -0"

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CITYWIDE WAYFINDING SIGNAGE
PHASE

DESIGN BOOK
NOVEMBER 15, 2022

DESCRIPTION
A21 AAC IDENTITY - TOWER
22 120'
110'_
100'-
90'- L,\'
80'_
70'-
60'-
5 0'_
40'_
30'
20'_
CONTEXT ELEVATION — WEST
scale: — 1/16" = 1 -0"

FRONT ELEVATION
scale: 1 /8" = 1 ' -0"
a

ILLUMINATION STUDY
scale: NTS
r
12"
Under platform support structure
Fabricated aluminum return
White acrylic face w/ translucent vinyl overlay
Non -corrosive 3/16" x 4%" Tapcon screws
with 11/2" long stainless steel spacers;
Min. Four (4) per letter.

Aluminum backer
Liquid tight connnector
Power cable thru 1/2" dia. Flexible metallic
conduit to power supply as req'd
12v power supplys & disconnect switch
located in raceway (RW location TBD)
LED strip -lighting double -stick taped &
screwed to letter back
MIN. (2) 1/4" DIA. WEEP HOLES PER LETTER

CHANNEL LETTER DETAILS
cED PLACENTIA IDENTITY - TOWER
NOTES

1. Sign Cabinet: Aluminum sign cabinet letters with LED internal illumination; white acrylic face with letter outline vinyl overlay; returns painted per design layouts; required raceways/wireways to be concealed and painted to
match water tower structure.

2. Support Bracket: Provide structural attachment bracket or support structure for mounting letter sign cabinet.

4. Measurements & Locations: Sign Contractor to field
verify all measurements and final sign locations with
owner prior to creating shop drawings.

Painted "Blue" returns
Primarily "White" illuminated face
with "Red" illuminated outline
NOTES:
• Alternate non -illuminated option.

NOTES:
• SINGLE SIGN FACING WEST; ADDING STRUCTURAL MEMBERS TO WATER TOWER FRAMING AS NEEDED scale: NTS

SELBERT

PERKINS

DES I G N

PROJECT

CITY OF PLACENTIA

CITYWIDE WAYFINDING SIGNAGE
PHASE

DESIGN BOOK
NOVEMBER 15, 2022

DESCRIPTION
A22 PLACENTIA IDENTITY - TOWER
23 5 5/8" 8 7/8"
LC)
i'tO
Place 1
Place 2
f Place 3
Signage
Message

CITY OF
PL. ACENTIP
6 1/2"
2'-4 7/8"

FRONT ELEVATION
6 1/2"
scale: 1 /2" = 1 -0"
2 4
/1•C)
Place 1
Place 2
Place 3
Signage
Message

CITY OF

PL AC ENT IA

CITY WIDE
T
Place 1
Place 2
f Place 3
Signage
Message

OLD TOWN
PL TIP

OLD TOWN
T�
Place 1
Place 2
f Place 3
Signage
Message

PACKING HOUSE DISTRICT

PACKING HOUSE

PANEL ELEVATIONS
BACK
BACK
BACK
scale: 3/8" = 1 -0"
L
T
Place 1
Place 2
- Place 3
Signage
Message

CITY OF
PL
IA

OCONTEXT ELEVATION & NIGHT VIEW
scale: 1 /16" = 1' -0"
2 -Bolt "D" clamp (painted to
match existing pole; satin finish)

OHARDWARE DETAILS
scale: NTS
21ir
4 1" x 1" x 12" long medium channel
(SIGNFIX or approved equal)
extrusion welded to backside of panel
(painted to match sign panel; satin finish)

OREAR ELEVATION DETAIL
scale: 3/8" = 1' -0"
•
•
•
•
•
BO1
NOTES

PRIMARY VEHICLE DIRECTION

1. Sign Panel: 1/8" Thick aluminum sign panel with custom paint & digital print patterns on front & rear elevations.

2. Reflective Copy: Surface applied electrocut reflective copy & graphics (no sealer over vinyl graphics).

3. Hardware: Provide aluminum channel stiffener welded
to back of sign panel (no visible fasteners on face). All other hardware by "SIGNFIX" of approved equal. Primed
and painted with satin finish.

4. Light Post: Existing city light post by others.

5. Measurements & Locations: Sign Contractor to field
verify all measurements and final sign locations with
owner prior to creating shop drawings.

OSIDE SECTION & DETAIL
scale: NTS
Aluminum sign panel wl custom paint
& pattern prints on front & rear

SELBERT

PERKINS
DESIGN

PROJECT

CITY OF PLACENTIA

CITYWIDE WAYFINDING SIGNAGE
PHASE

DESIGN BOOK
NOVEMBER 15, 2022

DESCRIPTION
BO1 PRIMARY VEHICLE DIRECTION
24 1
N
co
ao
1/4"33/4„
2'-6"
1'-11
3/4"
1 5/8
T
O
Place 1
Place 2

PLACENTIA
GV
45/8
1 /N
.11
1"

FRONT ELEVATION
scale: 1 /2" = 1 -0"
1 2
4 .ij 3E &Mai
O
Place 1
Place 2

CITY OF

CITY WIDE
T
o
Place 1
Place 2

OLD TOINN

PLACENTIA

OLD TOWN
Place 1
Place 2
�PLA C ESN TIISP�

PACKING HOUSE

PANEL ELEVATIONS
BACK
BACK
BACK
scale: 3/8" = 1 -0"

OCONTEXT ELEVATION
scale: 1 /16" = 1I -0"
2 -Bolt "D" clamp (painted to
match existing pole; satin finish)

OHARDWARE DETAILS
scale: NTS
ee
4 1" x 1" x 12" long medium channel
(SIGNFIX or approved equal)
extrusion welded to backside of panel
(painted to match sign panel; satin finish)

OREAR ELEVATION DETAIL
scale: 3/8" = 1' -0"
•
•
•
•
B02
NOTES

SECONDARY VEHICLE DIRECTION

1. Sign Panel: 1/8" Thick aluminum sign panel with custom paint & digital print patterns on front & rear elevations.

2. Reflective Copy: Surface applied electrocut reflective copy & graphics (no sealer over vinyl graphics).

3. Hardware: Provide aluminum channel stiffener welded
to back of sign panel (no visible fasteners on face). All other hardware by "SIGNFIX" of approved equal. Primed
and painted with satin finish.

4. Light Post: Existing city light post by others.

5. Measurements & Locations: Sign Contractor to field
verify all measurements and final sign locations with
owner prior to creating shop drawings.

OSIDE SECTION & DETAIL
scale: NTS
Aluminum sign panel wl custom paint
& pattern prints on front & rear

SELBERT

PERKINS

DE S IG N

PROJECT

CITY OF PLACENTIA

CITYWIDE WAYFINDING SIGNAGE
PHASE

DESIGN BOOK
NOVEMBER 15, 2022

DESCRIPTION
B02 SECONDARY VEHICLE DIRECTION
25 B03

SMALL VEHICLE DIRECTION
2'-0"
CO
T
Place 1
Signage
Message

CITY OF

PLACENTIA
7/8"
ro _
1/
1/2" 6 1/4"
1'-3 1/4"
(O
CO
T
Place 1
Signage
Message

CITY OF

PLACENTIA
3 3/4"
1'-41/2"
3 3/4"

FRONT ELEVATION
7/8"
sr( -,6• 1 11 = 1 III
1 4
T
Place 1
Signage
Message

PLACENTIA

CITY WIDE
T
Place 1
Signage
Message

OLD TOWN

PLACENTIA

OLD TOWN
T
Place 1
Signage
Message

PACKING HOUSE DISTRICT

L ACE HT
BACK
BACK

PACKING HOUSE BACK
C2) _

PANEL ELEVATIONS
srnIP 1 /7 = 1' -t7"

CONTEXT ELEVATION
scale: 1 /16" = 1 ' -0"
2 -Bolt "D" clamp (painted to
match existing pole; satin finish)

OHARDWARE DETAILS
scale: NTS
4 3
3 3
1" x 1" x 12" long medium channel
(SIGNFIX or approved equal)
extrusion welded to backside of panel
(painted to match sign panel; satin finish)

OREAR ELEVATION DETAIL
srnlp• 2/2" = 1' -(7"
NOTES

1. Sign Panel: 1/8" Thick aluminum sign panel with custom paint & digital print patterns on front & rear elevations.

2. Reflective Copy: Surface applied electrocut reflective copy & graphics (no sealer over vinyl graphics).

3. Hardware: Provide aluminum channel stiffener welded
to back of sign panel (no visible fasteners on face). All other hardware by "SIGNFIX" of approved equal. Primed
and painted with satin finish.

4. Light Post: Existing city light post by others.

5. Measurements & Locations: Sign Contractor to field
verify all measurements and final sign locations with
owner prior to creating shop drawings.

OSIDE SECTION & DETAIL
srnIP• NTS
Aluminum sign panel w/ custom paint
& pattern prints on front & rear

SELBERT

PERKINS
DESIGN

PROJECT

CITY OF PLACENTIA

CITYWIDE WAYFINDING SIGNAGE
PHASE

DESIGN BOOK
NOVEMBER 15, 2022

DESCRIPTION
B03 SMALL VEHICLE DIRECTION
26 1/2"
d
00 /8"2 3/8" 9 1/8"
2'-7"
3 1/4"
/8
1'-0 3/4" 2 3/8"
/2"

FRONT ELEVATION
scale: 1" = 1 -0"
00 es
00 4
BACK
•

CITY WIDE
BACK

OLD TOWN
BACK
T

PACKING HOUSE

PANEL ELEVATIONS
scale: 1/2" = 1 -0"

OCONTEXT ELEVATION
scale: 1 /16' = 1 ' -0"
2 -Bolt "D" clamp (painted to
match existing pole; satin finish)
1" x 1" x 12" long medium channel
(SIGNFIX or approved equal)
extrusion welded to backside of panel
(painted to match sign panel; satin finish)

OHARDWARE DETAILS
scale: NTS

OREAR ELEVATION DETAIL
scale: 3/8" = 1' -0"
ti
i
•
•
•
•
B04
NOTES

OVERHEAD PARKING DIRECTION

1. Sign Panel: 1/8" Thick aluminum sign panel with custom paint & digital print patterns on front & rear elevations.

2. Reflective Copy: Surface applied electrocut reflective copy & graphics (no sealer over vinyl graphics).

3. Hardware: Provide aluminum channel stiffener welded
to back of sign panel (no visible fasteners on face). All other hardware by "SIGNFIX" of approved equal. Primed
and painted with satin finish.

4. Light Post: Existing city light post by others.

5. Measurements & Locations: Sign Contractor to field
verify all measurements and final sign locations with
owner prior to creating shop drawings.

OSIDE SECTION & DETAIL
scale: NTS
Aluminum sign panel wl custom paint
& pattern prints on front & rear

SELBERT

PERKINS
DESIGN

PROJECT

CITY OF PLACENTIA

CITYWIDE WAYFINDING SIGNAGE
PHASE

DESIGN BOOK
NOVEMBER 15, 2022

DESCRIPTION
B04 OVERHEAD PARKING DIRECTIO\
27 4

FRONT ELEVATION
scale: 1 /2" = 1 -0"

CITY WIDE

OLD TOWN

PACKING HOUSE DISTRICT
\pLAC

PACKING HOUSE
E NTI�

PANEL ELEVATIONS
BACK
BACK
BACK
scale: 3/8" = 1 -0"
L

OCONTEXT ELEVATION & NIGHT VIEW
scale: 1/16" = 1 ' -0"
2 -Bolt "D" clamp (painted to
match existing pole; satin finish)

OHARDWARE DETAILS
scale: NTS
4 1" x 1" x 12" long medium channel
(SIGNFIX or approved equal)
extrusion welded to backside of panel
(painted to match sign panel; satin finish)

OREAR ELEVATION DETAIL
scale: 3/8" = 1' -0"
•
•
•
•
•
B05
NOTES

PRIMARY PARKING DIRECTION

1. Sign Panel: 1/8" Thick aluminum sign panel with custom paint & digital print patterns on front & rear elevations.

2. Reflective Copy: Surface applied electrocut reflective copy & graphics (no sealer over vinyl graphics).

3. Hardware: Provide aluminum channel stiffener welded
to back of sign panel (no visible fasteners on face). All other hardware by "SIGNFIX" of approved equal. Primed
and painted with satin finish.

4. Light Post: Existing city light post by others.

5. Measurements & Locations: Sign Contractor to field
verify all measurements and final sign locations with
owner prior to creating shop drawings.

OSIDE SECTION & DETAIL
scale: NTS
Aluminum sign panel wl custom paint
& pattern prints on front & rear

SELBERT

PERKINS
DESIGN

PROJECT

CITY OF PLACENTIA

CITYWIDE WAYFINDING SIGNAGE
PHASE

DESIGN BOOK
NOVEMBER 15, 2022

DESCRIPTION
B05 PRIMARY PARKING DIRECTION
28 PEDESTRIAN BLADE DIRECTION
Destination 1 T

NIGHT VIEW
CI) _
scale: 1 1/2" = 1' -0"
- Destination 3
Destination 1 T
Destination 2 ->

FRONT & SIDE ELEVATIONS
scale: 3/8" = 1' -0"

OCONTEXT ELEVATION
scale: 1/18" = 1 -0"
4'-1"
NOTES

1. Sign Panel: Fabricated 1/8" thick aluminum framing & panel; painted with a satin finish.

2. Graphics: Digital print/screen print decorative boarders & patterns with anti-grafitti clear coat overlay.

3. Copy: Computer cut reflectice vinyl copy, arrow & frame.

FONT: Gotham Medium
FONT: Gotham X Narrow Medium (alternate)

5. Sign Pole: Decorative sign pole; painted Black with a satin finish.

6. Measurements & Locations: Sign Contractor to field
verify all measurements and final sign locations with
1"I
4'-0"
4'-1"
1/Z?I4" 6"
2'-11"
4 3/4" 1 1/4'/4'
I Destination 1 1`l
L, it

ELEVATION VIEWS
1/2"
N-
1"
i
scale: 1 1/2" = 1' -0"

SELBERT

PERKINS

DES I G N

PROJECT

CITY OF PLACENTIA

CITYWIDE WAYFINDING SIGNAGE
PHASE

DESIGN BOOK
NOVEMBER 15, 2022

DESCRIPTION
B10 PEDESTRIAN BLADE DIRECTION
29 1'-9"
I I
T Destination 1
2 minutes
Destination 2
4 minutes
f Destination 3
5 minutes
Destination 4
6 minutes
• Shopping/Dining
• Public Parking
• Public Restrooms
• Walking Path
• Bike Path

FACE VIEW

FRONT & SIDE ELEVATIONS
4 4
4 6
5 7
SIDE
scale: 3/4" = 1 -0"

OCONTEXT ELEVATION
scale: 1 /8" = 1' -0"
I
T Destination 1
Destination 2
E- Destination 3
Destination 4
• shopping/ommg
♦ pu
• waning a
• aix<p. �'h
m

ILLUMINATION STUDY
scale: 3/16" = 1 ' -0"
C01
NOTES

INFORMATION KIOSK

1. Sign Cabinet: Fabricated cabinet of 1/8" thick painted aluminum plate; provide internal framework as required; ease all edges.

2. Framing: Aluminum angle and/or tube framing; painted per design layouts with a satin finish.

3. Pattern: Custom pattern routed aluminum panels;
painted per design layouts with a satin finish.

4. Illumination: Interior LED light module illumination with RGB color changing controller & white acrylic diffusing panel behind aluminum routed pattern panels.

5. Copy & Graphics: Double Faced White acrylic panel
with opaque, translucent & weeded out copy/graphics.

6. Foundation: Provide below -grade reinforced concrete footing and structural attachment per engineering.

7. Power: Sign Contractor to provide all required electrical components and connections, including a transformer
and remote on/off switch; electrical feed to sign location by others; sign contractor to coordinate with G.C.

8. Measurements & Locations: Sign Contractor to field
verify all measurements and final sign locations with
owner prior to creating shop drawings.

SELBERT

PERKINS

DES I G N

PROJECT

CITY OF PLACENTIA

CITYWIDE WAYFINDING SIGNAGE
PHASE

DESIGN BOOK
NOVEMBER 15, 2022

DESCRIPTION
CO1 INFORMATION KIOSK
30 AMENDMENT NO. 1 TO

PROFESSIONAL SERVICES AGREEMENT

PROVISION OF PROFFESSIONAL SERVICES WITH
SELBERT PERKINS DESIGN, INC.

This Amendment No. 1 ("Amendment") to Professional Services Agreement is made and entered into effective the November 15, 2022, by and between the CITY OF PLACENTIA, a Charter City and Municipal Corporation ("CITY"), and Selbert Perkin Design Inc, a California corporation (hereinafter "CONSULTANT"). CITY and CONSULTANT are sometimes hereinafter individually referred to as "Party" and or collectively referred to as the "Parties." A. Recitals.
(i). CITY and CONSULTANT entered into a Professional Services Agreement ("Agreement") effective October 5th 2021 through which CONSULTANT has been providing professional services as more fully explained in the Scope of Services attached to the Agreement as Exhibit "A."
(ii). The Parties now seek to amend the Agreement to increase compensation for traffic engineering professional services by an additional $32,000 for additional professional design and construction support services.
(iii). All legal prerequisites to the making of this Amendment have occurred.

NOW, THEREFORE, in consideration of the mutual covenants and conditions set forth herein, the Parties agree as follows:

B. Amendment to Agreement.

1. Section 2.1, Paragraph 1 of the Agreement is hereby amended to read as follows:

Consultant shall be paid in accordance with the fee scheduled set forth in Exhibit "A".

Consultant's total compensation shall not exceed One Hundred Twenty Thousand Dollars ($120,000).

2. Except as specifically modified herein, all of the terms, conditions and provisions of the Agreement shall remain in full force and effect.

3. The Agreement, all amendments together with this Amendment No. 1 and all Exhibits attached thereto, constitutes the entire Agreement between the Parties and supersedes all prior negotiations, arrangements, representations, and understandings, if any, made by or between the Parties with respect to the subject matter hereof. No amendment or other modification of the Agreement, as modified by this Amendment No. 1 shall be binding unless executed in writing by both Parties hereto, or their respective successors, assigns, or grantees.

Page 1 of 2 ends

ATTACHMENT 2

5. Each of the undersigned represents and warrants that he or she is duly authorized to execute and deliver this Amendment No. 1 and that such execution is binding upon the entity for which he or she is executing this document.

IN WITNESS WHEREOF, the Parties have caused Amendment No. 1 to the Professional Services Agreement are to be executed as of the day and year first above written.

CONSULTANT CITY OF PLACENTIA
By: 1 � ,�'. Imo, h By:

Robin Perkins, Partner/CEO Damien R. Arrula, City Administrator ATTEST:

By:

Robert S. McKinnell, City Clerk
APPROVED AS TO FORM:

By:

Christian L. Bettenhausen, City Attorney

Page 2 of 2 ends

ATTACHMENT 2

Seibert
Perkins
Design.

Boston
Chicago
Los Angeles
Shanghai
Additional Services Proposal
November 02, 2022
Attn.

Kyra Tao
Transportation Manager
City of Placentia
[email protected]
Scope
Project Name
City of Placentia Citywide Wayfinding Sign
Program
Project No. 21-0062
From Art Orozco
cc Clifford Seibert
SPD will provide the City of Placentia with additional services for the Citywide Wayfinding Sign Program including assisting with the Redesign of City Street Name Signs, bid documents, and construction support services. In addition, SPD will assist with the following:
• Complete the sign location plans & message schedules of signs • Prepare the city council presentation meeting renderings & printed documents • Prepare 5 separate Bid Documents for the 5 phases of rollout that have been proposed Deliverables
• Sign location plans
• Fabricator shop drawings reviews (per phase)
• Punch walks & site visits (per phase)
• Bid Documentation per phase
• Meeting minutes and notes
Task Fee
Redesign of City Street Name Signs
Bid Documents
Construction Support Services
Total
Expenses
$10,000
$10,000
Hourly, NTE $12,000
$32,000
+expenses
Reimbursable expenses are additional to the project fee. These may include travel, models, presentation materials, renderings, deliveries, multiple sets of drawings, and color copies.

No reimbursable expenses are anticipated.

Authorization and acceptance
We require your signature in order to begin on this scope of work. To expedite internal processing, please sign below and return to your SPD contact.
by date
(Seibert Perkins Design, Inc)
by date
(City of Placentia)
SelbertPerkins.com

Placentia City Council

AGENDA REPORT
TO:

FROM:

DATE:

CITY COUNCIL

CITY ADMINISTRATOR
NOVEMBER 15, 2022
SUBJECT: CODE OF ETHICS AND CONDUCT POLICY
FISCAL
IMPACT: There is no fiscal impact
SUMMARY:

Kelly Associates Management Group (KAMG) was retained by the City to facilitate a City Council retreat and workshop for the purpose of establishing a 5 -Year Strategic Plan. Based upon input obtained from a City Council Strategic Planning Workshop held on April 14, 2022, eight (8) goals were outlined for the City's Five -Year Strategic Plan (see Attachment "A"). At that meeting the City Council directed Staff to update the City's Code of Ethics. Subsequently, on May 10, 2022, the City Council adopted the 5 -year Strategic Plan which outlines several goals and objectives.

More specifically, under Goal 8: Improve City Governance, Objective Number 8.6, states to update City Council Code of Ethics and Conduct ("CEC"). Approval of this action will adopt the proposed CEC policy.

RECOMMENDATION:

It is recommended that the City Council take the following actions:

1. Review the proposed Code of Ethics and Conduct Policy; and

2. Following any input from the City Council, adopt the Code of Ethics and Conduct Policy.

STRATEGIC GOAL:

This item is consistent with the City Council approved 5 -Year Strategic Goal to Improve City Governance under Objective #8.6, which is to update City Council Code of Conduct and Code of Ethics.

DISCUSSION:

3.b.

Nov 15, 2022

City Council Agenda
November 15, 2022

Page 2 ends

More specifically, under Goal 8: Improve City Governance, Objective Number 8.6, states to update City Council Code of Ethics and Conduct ("CEC").

In conducting the people's business, it is the stated policy of the City of Placentia to uphold, promote and demand the highest standards of ethics from all of its officials, whether elected, appointed or otherwise hired. Accordingly, all elected officials, City employees and members of City appointed commissions and/or committees are expected to maintain the highest standards of personal integrity, truthfulness, respect, professionalism, honesty and fairness in carrying out their civil service duties. In addition these representatives should avoid any improprieties in their roles as public servants; and never use their position or powers for improper personal gain or influence.

The proposed CEC policy incorporates research and information prepared by William R. Kelly of Kelly Associates Management Group and is an amalgamation of best practices from other municipalities that have Codes of Ethics and Conduct documents for their respective city representatives.

The CEC Policy covers the following specific categories of conduct and conflicts of interests for civil servants:

1. They comply with both the letter and the spirit of the law and policies affecting operations of the City of Placentia;

2. They are independent, impartial, and fair in their judgement and actions;

3. They use their public office for the public good, not for personal gain; and

4. They conduct public deliberations and processes openly, unless legally confidential, in an atmosphere of respect, civility and transparency.

At the conclusion of any input from the Council on the matter and recommended changes approved by the City Attorney, the final Code of Ethics and Conduct Policy will be distributed electronically to all City elected officials and employees for signature, and all new employees will be required to sign the policy as a condition of their employment. Additionally, if adopted, the City will regularly review this policy along with other administrative policies and make revisions when appropriate.

FISCAL IMPACT:

There is no fiscal impact associated with the adoption of the Code of Ethics and Conduct Policy.

Prepared by:
-Fr
elly
President and CEO
Kelly Associates Management Group
Reviewed and approved:
nette ]�ga
tant to the City Administrator

City Council Agenda
November 15, 2022

Page 3 of 3 ends

Reviewed and approved:

Christian L. Bettenhausen Damien R. Arrula
City Attorney
City Administrator
Attachments:

1. City of Placentia 5 -Year Strategic Plan

2. Code of Ethics and Conduct Policy

In Consultation With:
kelly associates
Management Group

CITY OF PLACENTIA

FIVE YEAR

STRATEGIC
PLAN
2022-2027
Adopted:

May 10, 2022

CITY OF PLACENTIA

FIVE YEAR STRATEGIC PLAN

GOALS AND OBJECTIVES
GOAL 1: ENSURE LONG-TERM FISCAL SUSTAINABILITY
Obj. Dept.

No. Assigned
Completion
Objective Description Timeframe

1.1 Admin
Review and update Reserve Policy
1 Year

1.2 All
Continue efforts to seek and obtain new sources of state and federal grants, including Federal and State earmarks and Biden Infrastructure Package
1-3 Years

1.3 Finance
Update Fee Study/Cost Allocation Review
1-3 Years

1.4 All
Protect and preserve existing economic development/property nodes throughout the City to maximize revenue opportunities. 1-3 Years

1.5 All
Continue seeking ways to diversify the City's revenue sources to prevent over -reliance on any one source (Measure U/Property Tax). 1-3 Years

1.6 All
Update the existing 10 -Year Financial Plan
3+ Years

1.7 DS/Econ
Dev
Identify ways to monetize the new Citywide fiber optic system 1-3 Years

Page 2 of 9 ends

CITY OF PLACENTIA

FIVE YEAR STRATEGIC PLAN

GOALS AND OBJECTIVES
GOAL 2: ENSURE THAT PUBLIC SAFETY CONTINUES TO BE A HIGH PRIORITY Obj.

No.

Dept. Assigned
Objective Description
Completion
Timeframe

2.1 Fire/Police
Consider sharing of services to other cities (Police and Fire) 1-3 Years

2.2 Fire/Police
Bolster ranks of police and fire personnel (fill all vacancies) 1-3 Years

2.3 Fire/Police
Maintain operational readiness and provide full -services during a disaster
3+ Years

2.4 Police/Fire/
Emergency
Communications
Improve communication and operational efficiency between Police, Fire and Communications
1-3 Years

2.5 Admin
Research and recommend a Community Based Paramedic Pilot Program
1-3 Years

2.6 Fire
Create Community Risk Assessment Standards of Cover
Document
1-3 Years

2.7 Fire
Complete Fire Department CPSE Certification
3+ Years

2.8 Fire
Endeavor to maintain and improve Fire Department
compliance
3+ Years

Page 3 of 9 ends

CITY OF PLACENTIA

FIVE YEAR STRATEGIC PLAN

GOALS AND OBJECTIVES
GOAL 3: PROMOTE COMMUNITY AND ECONOMIC DEVELOPMENT
Obj. Dept.

No. Assigned
Completion
• bjective Descriptio
Timeframe

3.1 Admin/PW
Develop a lobbying plan that will result in construction of a Metrolink Station and Parking Structure
1-3 Years

3.2 DS/Econ
Dev
Include promotion of Citywide fiber in City economic development recruitment and retention strategies
1-3 Years

3.3 DS/Econ
Dev
Continue to recruit and attract retail, hotel and other commercial businesses that complement adjacent City assets and attractions (Anaheim Resort District, Cal State Fullerton, OC Vibe and Angel Stadium Projects)
3+ Years

3.4 Admin/DS
Complete financing structure for Old Town EIFD
1 Year

3.5 DS
Initiate the Chapman Corridor Specific Plan
1 Year

3.6 DS
Create Design Review Guidelines and Procedures
1 Year

3.7 DS
Establish Old Town Historic District/Business Improvement District 1-3 Years

3.8 DS
Update Economic Development Strategic Plan
1-3 Years

3.9 DS
Facilitate Affordable Housing along Baker Street
1-3 Years

3.10 DS
Implementation of Housing Element Strategies
1 Year

3.11 CS/DS
Secure funding to address homelessness
1-3 Years

3.12 DS
Secure funding to address affordable housing
1-3 Years

3.13 CS
Recruit Homeless Analyst position
1 Year

Page 4 of 9 ends

CITY OF PLACENTIA

FIVE YEAR STRATEGIC PLAN

GOALS AND OBJECTIVES
GOAL 4: INCREASE COMMUNITY ENGAGEMENT
Obj.

No.

Dept.

Assigned
Objective Description
Completion
Timeframe

4.1 Admin
Evaluate alternative and more creative methods of community outreach
1 Year

4.2 Admin
Increase Community Engagement/Outreach
1 Year

4.3 Police
Examine the funding for a full-time Community Outreach Position 1 Year

4.4 Admin
Develop and implement Citizen's Leadership Academy
1-3 Years

4.5 Admin
Implement bi-annual Community Satisfaction Survey
1 Year

4.6 Fire
Implement Engine Company level Fire Prevention Inspections of City Businesses
1 Year

4.7 Police
Conduct Community Oriented Policing and Proactive Policing (i.e., Neighborhood Watch, Community Watch, etc)
1 Year

Page 5 of 9 ends

CITY OF PLACENTIA

FIVE YEAR STRATEGIC PLAN

GOALS AND OBJECTIVES
GOAL 5: IMPLEMENT PUBLIC INFRASTRUCTURE TO MEET COMMUNITY NEEDS Obj.

No.

Dept.

Assigned
Objective Description
Completion
Timeframe

5.1 CS/PW
Construct Placentia Senior/Community Center
3+ Years

5.2 CS/PW
Complete the Placentia Parks Initiative Plan
3+ Years

5.3 PW
Examine more multi -modal transportation options
1-3 Years

5.4 PD/PW/Admin
Construct the Placentia Public Safety Center
1-3 Years

5.5 PW/Finance
Update Vehicle and Major Equipment Replacement Policy
1 Year

5.6 Police
Analyze security improvements at all public facilities
1 Year

5.7 Admin
Create a Comprehensive Information Technology (IT) Master Plan 1 Year

5.8 PW
Implement the 2022 Pavement Management Plan Report to
prioritize streets and roads
1 Year

5.9 PW
Complete the Civic Center Improvement Project (HVAC/Solar Battery/Roof/EV Charging)
1-3 Years

5.10 PW/Finance
Establish a 5-7 Year CIP
1 Year

5.11 PW
Transition all streetlights to LEDs
3+ Years

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FIVE YEAR STRATEGIC PLAN

GOALS AND OBJECTIVES
GOAL 6: IMPROVE CITY BEAUTIFICATION
Obj.

No.

Dept.

Assigned
Objective Description
Completion
Timeframe

6.1 PW
Complete landscape renovations to remaining medians throughout the City
1-3 Years

6.2 PW
Select concept and install citywide wayfinding signage
1-3 Years

6.3 PW/Admin
Allocate more funding for facade improvement projects within eligible census tracts
1-3 Years

6.4 PW/Admin
Expand Urban Forest Plan to plant 100 trees per year
1-3 Years

6.5 DS
Examine beautification opportunities in disadvantaged areas per the General Plan
1-3 Years

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GOALS AND OBJECTIVES
GOAL 7: ENHANCE EMPLOYEE DEVELOPMENT
Obj. Dept.

No. Assigned
Objective Description
Completion
Timeframe

7.1 HR
Bolster ranks of city employees
1-3 Years

7.2 Admin/HR Enhance training and development opportunities for Staff 1 Year

7.3 Admin
Create employee leadership academy/management trainee
program
1-3 Year

7.4 HR
Initiate class and comp survey
1 Year

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GOALS AND OBJECTIVES
GOAL 8: IMPROVE CITY GOVERNANCE
Dept.
ssigned
Objective Description
Completion
Timeframe

8.1 Admin/HR
Update all rules, policies and procedures to be consistent with MOUs and State/Federal regulations
1-3 Years

8.2 Admin
Monitor Legislation, unfunded mandates and ballot
measures from Sacramento
1 Year

8.3 Admin
Initiate Council/City Administrator team building process 1 Year

8.4 Admin
Update Administrative Policy Manual for Ad Hoc
Committees
1 Year

8.5 Admin
Initiate City Attorney coordination and evaluation
1 Year

8.6 Admin
Update City Council Code of Conduct and Code of Ethics
1 Year

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ELECTED OFFICIALS AND CITY EMPLOYEES POLICY NO. XXX

CODE OF ETHICS AND CONDUCT

PREAMBLE
The citizens served by the City of Placentia are entitled to elected City Council Members, appointed officials, City employees, and members of commissions, boards and committees who are fair, ethical, and accountable. Such Council Members and related parties are required to pledge to this Code and shall constantly seek to reflect the following qualities:
• They comply with both the letter and the spirit of the laws and policies affecting operations of the City of Placentia;
• They are independent, impartial, and fair in their judgment and actions; • They use their public office for the public good, not for personal gain; and • They conduct public deliberations and processes openly, unless legally confidential, in an atmosphere of respect, civility and transparency.

BACKGROUND
The laws of the State of California govern all aspects of public service ethics, including full disclosure of personal economic interests, loans, gifts and honoraria, full disclosure of campaign contributions and other issues that might be considered conflicts of interest as well as criminal misconduct.

PURPOSE AND APPLICABILITY
While it is understood that the State of California has numerous sets of laws that guide the ethical behavior of public officials and employees, the City of Placentia wishes to establish that this is a community whose ethical values are clearly stated and fully understood not only by its elected officials and appointed leaders, but this Code of Ethics and Conduct is recognized and acknowledged by its elected officials, employees, and its citizen representatives to represent the values this community holds in highest regard.

To this end, we set forth the following Code of Ethics and Conduct with the expectation that all public officials, elected or appointed, all public employees, and citizens of Placentia will incorporate the spirit of this document into their lives and will represent the community of Placentia with the utmost integrity.

COUNCIL/ADMINISTRATOR FORM OF GOVERNMENT
City Charter Section 610. "The City Council shall be responsible for the policy matters of the City government and the City Administrator for the administration thereof. The City Council shall give orders and instructions to the City Administrator by a majority vote of the City Council at a lawfully held meeting. No individual member of the City Council shall interfere with the execution by the City Administrator of his powers and duties, or order, directly or indirectly, or order or request, directly or indirectly, the appointment of any person to an office or employment, or his removal therefrom, by

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the City Administrator, or by any of the department heads in the administrative service of the City. Except for the purpose of inquiry, individual members of the City Council shall deal with the administrative service under the City Administrator solely through the City Administrator and shall not give orders, either public or privately, to any subordinates of the City Administrator".

If the City Administrator is unavailable for an inquiry; a City staff person may be contacted; however, it is understood that the City staff person will be responsible to immediately advise the City Administrator of the request and its details.

ROLE OF THE CITY COUNCIL
In order to fulfill these responsibilities, the Council shall adhere to the following basic policy guidelines:

1. That the City Council provides policy direction and leadership for the City.

2. That Council Members recognize and respect the distinction between the policy setting role and the day-to-day implementation of policy by staff and that it is the responsibility of the Council (from a policy perspective) to ensure that the City is a progressive, innovative, and well -managed agency.

3. That the Council exercises authority only collectively as a Council, and individual Council Members shall not act on their own volition.

4. That the Council understands and provides leadership in regional, state, and national issues affecting the operations of the City.

5. That the Council respects the role of constituents in the governance of the City, and encourages their participation.

6. That key stakeholders should be consulted when and where appropriate.

7. That Council Members represent the City in business related matters at meetings and events other than regular meetings of the Council.

8. That all Council Members are provided the same information, where practical, including staff reports, committee agendas, customer inquiries, background information, etc.

9. That the Council is responsible for informing the City Administrator of any specific information they want to receive from outside agencies or organizations. Staff is responsible for providing same in a timely manner.

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10. That the Council is aware that, as a general rule, all written and electronic documentation and communication concerning City business is considered a public record which may be subject to public disclosure. This excludes information protected by the attorney -client privilege or other exemptions under California law.

11. That the Council maintains a high level of communication with the City Administrator. When a Council Member is going to be out of town or unavailable, the City Administrator is notified in a timely manner.

IMPLEMENTATION AND ENFORCEMENT
This statement of ethics and conduct is intended to be self -enforcing. This Code of Ethics and Conduct shall be applicable to all existing and future elected, appointed members of boards, commissions and committees, and all City employees. They shall sign the statement at the end of this document affirming that they have read and understood the statement of the Code of Ethics, and Conduct, and are thoroughly familiar with it and embrace its provisions.

The City Council may impose sanctions on elected or appointed officials, including members of council appointed boards, commissions or committees, whose conduct is not in compliance with the standards set forth herein. Those sanctions may include but are not limited to: reprimand, formal censure, budget restrictions, and/or removal from boards, commissions and committees.

City employees will be governed by applicable personnel rules and process as administered by the City Administrator.

CODE STATEMENT
Public officials, whether elected or appointed, shall:

1. Act in the Public Interest, recognizing that stewardship of the public interest must be their primary concern. Public officials will work for the common good of all the people of Placentia and not for any private or personal interest. They will assure fair and equal treatment of all persons, claims and transactions coming before the City Council, boards, commissions and committees.

2. Comply with both the spirit and the letter of the Law, City Policy and City Charter.

Members shall comply with the laws of the nation, the State of California and the City of Placentia in the performance of their public duties. These laws include, but are not limited to: the United States and California constitutions; the Placentia City Code and City Charter; laws pertaining to conflicts of interest, election campaigns, financial disclosures, employer responsibilities, and open processes of government; and City ordinances and policies.

3. Conduct of Members. The professional and personal conduct of members must be above reproach and avoid even the appearance of impropriety. Members shall

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refrain from abusive conduct, personal charges, or verbal attacks upon the character or motives of other members of the Council, boards committees and commissions, City staff or the public. For ease of reference in the Code of Ethics and Conduct, the term "Member" refers to any member of the Placentia City Council, City's boards, committees and commissions, and City employees established by the City Charter, City Ordinance or Council policy.

4. Respect for Process. Members shall perform their duties in accordance with the processes and rules of order established by the City Council and boards, committees and commissions governing the deliberation of public policy issues, meaningful involvement of the public, and implementation of policy decisions.

5. Conduct of Public Meetings. Members shall prepare themselves for public issues; listen courteously and attentively to all public discussions before the body; and focus on the business at hand. They shall refrain from interrupting other speakers; making personal comments not germane to the business of the body; or otherwise interfering with the orderly conduct of meetings.

6. Decisions Based on Merit. Members shall base their decisions on the merits and substance of the matter at hand, rather than on unrelated considerations.

7. Communication. Members shall verbally disclose any contact or receipt of substantive information they have received outside of the public decision -making process that is relevant to a matter under consideration by the Council, or by the boards, commission or committee of which they are a member, prior to considering that matter so that all parties have the opportunity to respond to that information.

CONFLICT OF INTEREST
In order to assure their independence and impartiality on behalf of the public good, state law prohibits Council Members from using their official positions to influence government decisions in which they have a direct or indirect financial interest or where they have an organizational responsibility or a personal relationship that would present a conflict of interest under applicable State law. In accordance with applicable State laws, the following provisions shall apply to all Council Member actions:

1. A Council Member will not have a financial interest in a contract with the City, or be a purchaser at a sale by the City or a vendor at a purchase made by the City, or have a direct or indirect interest in a pending private development in the City, unless the Council Member's participation was authorized under Government Code sections 1091, 1091.5 or other provisions of law.

2. Council Member will not participate in the discussion, deliberation or vote on a matter before the City Council, or in any way attempt to use his or her official

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position to influence a decision of the Council, if he or she has a prohibited financial interest with respect to the matter, as defined in the Political Reform Act, Government Code sections 81000, and following, relating to conflicts of interest.

Generally, a Council Member has a financial interest in a matter if it is reasonably foreseeable that the Council decision would have a material financial effect (as defined by the Fair Political Practices Commission's ("FPPC") regulations) that is distinguishable from the effect on the public generally on:
a. A business entity in which the Council Member has a direct or indirect investment in the amount specified in the then -effective FPPC regulations; b. Real property in which the Council Member has a direct or indirect investment interest, with a worth in the amount specified in the then -effective FPPC regulations;
c. A source of income of the Council Member in the amount specified in the then - effective FPPC regulations, within twelve months before the Council decision; d. A source of gifts to the Council Member in an amount specified in the then - effective FPPC regulations within twelve months before the Council decision; e. A business entity in which the Council Member holds a position as a director, trustee, officer, partner, manager or employee;
f. The Council Member's personal expense, income, assets or liabilities, and those of his or her immediate family, are likely to go up or down in a 12 -month period as a result if the decision by the amount specified in the then -effective FPPC regulations.

3. Campaign Contributions. Pursuant to Government Code Section 84308, if any Council Member or other elected or appointed official received a campaign contribution in excess of $250 during the prior 12 months, from a party or participant to a City proceeding, the official must disclose the donation on the record and recuse themselves from any participation or influence in the matter.

Once an application is pending, public officials are also prohibited from accepting, soliciting or directing any campaign contributions from the applicant or from any participating parties for a period of 12 months after a decision is made on the application. This prohibition applies to any application for a license, permit or other entitlement for use, and many contracts with some limited exceptions.

4. If a Council Member believes that he or she may be disqualified from participation in the discussion, deliberations or vote on a particular matter due to a conflict of interest, the following procedure will be followed:
a. If the Council Member becomes aware of the potential conflict of interest before the Council meeting at which the matter will be discussed or acted on, the Council Member will notify the City Administrator and the City Attorney of the potential conflict of interest, so that a determination can be made whether it is a disqualifying conflict of interest;

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b. If it is not possible for the Council Member to discuss the potential conflict with the City Administrator and the City Attorney before the meeting, or if the Council Member does not become aware of the potential conflict until during the meeting, the Council Member will immediately disclose the potential conflict during the Council meeting, so that there can be a determination whether it is a disqualifying conflict of interest;
c. Upon a determination that there is a disqualifying conflict of interest, the Council Member: (1) will not participate in the discussion, deliberation or vote on the matter for which a conflict of interest exists, which will be so noted in the official minutes; and (2) leave the room until after the discussion, vote and any other disposition of the matter is concluded, unless the matter has been placed on the portion of the agenda reserved for uncontested matters (i.e., the consent calendar), in which case the Council Member will identify the nature of the conflict and not vote on the specified item on the consent calendar. If the item is agenized for discussion and possible action, the Council Member may speak on his or her personal interests in the matter during the time that the general public speaks on the issue but must leave the room during Council discussion and action on that item. During the time the Council Member is out of the room they shall refrain from discussions (verbal or technological) with applicants or other interested parties.

5. A Council Member will not recommend the employment of a relative by the City. A Council Member will not recommend the employment of a relative to any person known by the Council Member to be bidding for or negotiating a contract with the City.

6. In order to assure their independence and impartiality on behalf of the common good, members shall not use their official positions to influence government decisions in which they have a material or immaterial direct financial interest, or where they have an organizational responsibility or personal relationship which may give the appearance of a conflict of interest. In accordance with the law, members shall disclose investments, interests in real property, sources of income, and gifts; and they shall abstain from participating in deliberations and decision - making where conflicts may exist.

7. Gifts and Favors. Members shall not take any special advantage of their public office to access services or opportunities for personal gain that are not available to the general public. They shall refrain from accepting any gifts, favors or promises of future benefits which might compromise or appear to compromise their independence of judgment or action.

8. Confidential Information. Members shall respect the confidentiality of information concerning certain negotiations (e.g., labor and real property), personnel matters, claims and litigation in order to avoid prejudicing the legal or negotiating position of

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the City or compromise the private interest of employees. They shall neither disclose confidential information without proper City Council authorization nor use such information to advance their personal/private, financial, or other interests.

9. Use of Public Resources. Members shall not use public resources not available to the general public, such as City administrative reports or documents, staff time, vehicles, equipment, supplies, land or facilities or City travel for private gain or political or personal purposes.

10. Representation of Private Interests. In keeping with their role as stewards of the public interest, members of Council shall not appear on behalf of the private interests of third parties before the Council or any board, committee, or commission or proceeding of the City, nor shall members of boards, commission or commissions appear before their own bodies or before the Council on behalf of the private interests of third parties on matters related to the subject matter jurisdiction of their bodies.

11. Advocacy. Members shall represent the official policies or positions of the City Council, board, commission or committee to the best of their ability when authorized to do so. When presenting their individual opinions and positions, members shall explicitly state they do not represent their body or the City of Placentia, nor will they allow the inference that they do. Council Members and board, committees and commission members have the right to endorse candidates for City Council or other elected offices. It is inappropriate to mention or display endorsements during Council meetings, board, committee or commission meetings, or other official City meetings or other governmental meetings where the member is serving in their capacity as an appointed official.

12. Independence of boards, committees and commissions. Because of the value of the independent advice of boards, committees and commissions to the public decision -making process, members of Council shall refrain from using their position to unduly influence directly or indirectly, the deliberations or actions of subservient boards, committees and commissions.

13. Positive Workplace Environment. Members shall support the maintenance of a positive and constructive workplace environment for City employees and for residents and businesses dealing with the City. Members shall direct their requests of staff pertaining to their elected or appointed role to the appropriate staff liaison or in the case of Council Members, to the City Administrator.

14. To facilitate an efficient City decision making process, all Council Members, board, committee and commission members are encouraged to, upon receiving agendas and staff reports, contact the appropriate stall member to discuss any questions

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before the meeting in order to allow the staff sufficient time to be prepared to respond at the meeting.

15. Request for Staff Resources. Individual Members requests for research or other staff work must be directed to the City Administrator or the City Attorney regarding legal matters. If, in the judgment of the City Administrator or City Attorney, more than one hour of staff time will be required to complete the requested task/project, the item may be agenized to solicit Council authorization to expend the additional time necessary on the proposed item. Staff responses to Member requests shall be distributed to all members.

ACKNOWLEDGMENT OF RECEIPT OF POLICY XXX
I have read and understand POLICY NO. XXX, CODE OF ETHICS AND CONDUCT. I am aware of the purpose and applicability, including the stated Code Statement and Conflict of Interest. I understand that the citizens served by the City of Placentia are entitled to elected City Council Members, appointed officials, City employees, and members of commissions, boards and committees who are fair, ethical, and accountable.

I further understand that these Code of Ethics and Conduct are to be self -enforcing and that violations of Policy No. XXX could result in disciplinary action as stated in the implementation and enforcement section of this policy.

Print Name
Signature Date

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Placentia City CouncilNovember 15, 2022

Placentia City Council
November 15, 2022