Agenda packet — Pleasanton City Council, May 6, 2025 (part 2 of 2)

ATTACHMENT 1
Project Funding to Date Amount Totals
Bernal Ave. 18-Inch Water Main (F-4 Line) & Turnout No. 1 $133,000 FY 24-25 CIP Allocation Fund 421 - Per CCAR011624 Item 8 $2,072,420 Reimbursement for work related to Zone 7 - Zone 7 Water Agency $13,713

TOTAL PROJECT FUNDING TO DATE
Project Expenditures to Date
Pakpour Consulting Group, Design Contract C#2024303 $121,161 Golden State Construction & Utility, Inc. - Construction Contract C#2024458 $1,644,000
Golden State Construction & Utility, Inc. - Contract Chage Orders #1-5 $79,503 Materials Testing Services (Geocon Consultants, Inc) C#2024175 $4,087 Utilities Infrastructure Supplies (Core & Main) C#2025068 $102,030 Replacement of Traffic Signal Loop Detectors (St. Francis Electric - Traffic Signal Maintenance Contract) C#2022021 $6,540
On-Call Structural Engineering (Biggs Cardosa Assoc.) C#2021348 $28,470

TOTAL PROJECT EXPENDITURES
Funding Balance/ (Shortfall)
Current Balance $233,343
$1,985,791
$2,219,133
BERNAL AVENUE 18-INCH WATER MAIN (F-4 LINE) & TURNOUT NO. 1 CIP NO. 24172
05/06/25

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Item #14

CITY COUNCIL AGENDA REPORT

May 6, 2025
Public Works - Engineering Division

TITLE: APPROVE A PROFESSIONAL SERVICES AGREEMENT WITH CARLSON MANAGEMENT, INC. FOR STAFF AUGMENTATION AND CONSTRUCTION MANAGEMENT SERVICES FOR THE NOT-TO-EXCEED AMOUNT OF $282,500

SUMMARY
Staff recommends awarding a professional services agreement to Carlson Management, Inc. to provide construction management services to continue to advance critical City infrastructure projects. The request is necessary to support existing projects under construction and continue projects under design until vacant positions within the Public Works’ Engineering Division are filled. The recommended agreement will use salary savings from the vacant positions and, upon filling the positions, these services will be terminated.

RECOMMENDATION
Approve a professional services agreement with Carlson Management, Inc. for on-call construction management, resident engineering and inspection services for the not-to-exceed amount of $282,500.

BACKGROUND
On July 20, 2021, the City Council approved on-call construction management, resident engineering and inspection professional services agreements with three firms for the aggregate not-to-exceed total of $1 million for services provided between July 1, 2021, and June 30, 2024, with the option of two one-year extensions. The City Council also authorized the Director of Engineering to approve individual task authorizations up to $100,000 each and directed that if an individual task authorization was greater than $100,000, it would be presented to the City Council for consideration. In addition, the City Council resolution enabled staff to recommend work to be considered for a separate agreement and not count toward the established not-to-exceed aggregate amount of $1 million.

DISCUSSION
The Public Works’ Engineering Division currently has two critical vacant positions: a construction inspector and an associate civil engineer. The 2025 construction season is starting with many projects already underway, including construction at the intersection of Hopyard Road and Owens Road and construction for Puri Court, in addition to the design of various projects necessitated by the 2023 winter storms, working with FEMA. An associate civil engineer managed these projects, and it is essential to backfill that position and provide additional construction inspection capacity for these projects to continue moving forward. Due to the work already being in construction and the time-sensitive nature of the FEMA applications for storm-related improvements, work cannot be paused. There is insufficient availability of remaining staff as other critical projects are also starting construction or under design.

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Carlson Management is proposing to provide Bill Carlson to fill both roles. He is familiar with the City’s policies and procedures as he has previously provided staff augmentation services within the Engineering Division and can quickly take over the responsibilities. A call for available staff with all of the City’s current on-call consultants was made, for which the firms reported limited staff availability over the next few months and confirmed they were not able to provide the necessary staff time to meet the project demands.

Recruitments to backfill the vacant positions are underway, but due to an industry-wide labor shortage of qualified engineers, it will take longer than usual to complete the hiring process.

EQUITY AND SUSTAINABILITY
Staff followed the City Procurement Policy for purchasing procedures and previous City Council approved provisions to develop this recommendation.

OUTREACH
No outreach other than contacting the on-call consultants was conducted as this was a routine matter of City business.

STRATEGIC PLAN ALIGNMENT
Approval of this action advances the ONE Pleasanton strategic plan goal of Investing in Our Environment, Strategy 1 – Implement the Four-Year Capital Improvement Program (CIP) to complete the design and construction of budgeted capital projects.

FISCAL IMPACT
Salary savings from the vacant Associate Civil Engineer and Construction Inspector positions will fund the professional services agreement with Carlson Management under the Public Works’ operating budget for professional services. The contract is for time and material services and is not to exceed $282,500. Upon filling the vacant positions, the contract will be terminated.

Prepared by: Submitted by: Approved by:

Adam Nelkie, Assistant Dir.
of Public Works -
Engineering
Siew-Chin Yeong, Director of Public
Works

Gerry Beaudin, City
Manager

Attachments:

1. Professional Services Agreement with Carlson Management

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PROFESSIONAL SERVICES AGREEMENT

THIS PROFESSIONAL SERVICES AGREEMENT (“Agreement”) is entered into this 6th day of May 2025, between the CITY OF PLEASANTON, a municipal corporation (“City”), and Carlson Management, Inc., whose address is 1551 Seventh Avenue, San Francisco, CA 94122, and telephone number is (415) 990-3705, (“Consultant”).

RECITALS

A. Consultant is qualified to and experienced in providing as-needed staff augmentation and construction management services for the purposes specified in this Agreement.

B. City finds it necessary and advisable to use the services of the Consultant for the purposes provided in this Agreement.

NOW THEREFORE, in consideration of the mutual covenants and conditions in this Agreement, City and Consultant agree as follows:

1. Consultant’s Services. Subject to the terms and conditions set forth in this Agreement, Consultant shall provide to City the services described in Exhibit A. Consultant shall provide said services at that time, place and in the manner specified in Exhibit A.

2. City Assistance, Facilities, Equipment and Clerical Support. Except as set forth in Exhibit A, Consultant shall, at its sole cost and expense, furnish all facilities and equipment that may be required for furnishing services pursuant to this Agreement. City shall furnish to Consultant only the facilities and equipment listed in Exhibit A according to the terms and conditions set forth in Exhibit A.

3. Staff. Consultant shall assign Bill Carlson to serve as staff augmentation, who may not be replaced without written consent of City.

4. Term. This contract shall commence on the date written above and shall expire on June 30, 2026.

5. Compensation. City shall pay Consultant for services rendered pursuant to this Agreement as described more particularly in Exhibit A. The payments shall be made on a monthly basis upon receipt and approval of Consultant’s invoice. Total compensation for services and reimbursement for costs shall not exceed $282,500.

a. Invoices submitted to City must contain a brief description of work performed, time used and City reference number. Payment shall be made within thirty (30) days of receipt of Consultant’s invoice and approved by City.
b. Upon completion of work and acceptance by City, Consultant shall have sixty (60) days in which to submit final invoicing for payment. An extension may be granted by City upon

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receiving a written request thirty (30) days in advance of said time limitation. The City shall have no obligation or liability to pay any invoice for work performed which the Consultant fails or neglects to submit within sixty (60) days, or any extension thereof granted by the City, after the work is accepted by the City.

6. Sufficiency of Consultant’s Work. All work product and all other documents prepared by Consultant shall be adequate and sufficient to meet the purposes for which they are prepared.

7. Ownership of Work. All work product and all other documents completed or partially completed by Consultant in the performance of this Agreement shall become the property of the City. All materials shall be delivered to the City upon completion or termination of the work under this Agreement. If any materials are lost, damaged or destroyed before final delivery to the City, the Consultant shall replace them at its own expense. Any and all copyrightable subject matter in all materials is hereby assigned to the City and the Consultant agrees to execute any additional documents that may be necessary to evidence such assignment. Consultant shall keep materials confidential. Materials shall not be used for purposes other than performance of services under this Agreement and shall not be disclosed to anyone not connected with these services, unless the City provides prior written consent.

8. Changes. City may request changes in the scope of services to be provided by Consultant.

Any changes and related fees shall be mutually agreed upon between the parties and subject to a written amendment to this Agreement.

9. Consultant’s Status. In performing the obligations set forth in this Agreement, Consultant shall have the status of an independent contractor and Consultant shall not be considered to be an employee of the City for any purpose. All persons working for or under the direction of Consultant are its agents and employees and are not agents or employees of City.

10. Termination for Convenience of City. The City may terminate this Agreement at any time by mailing a notice in writing to Consultant. The Agreement shall then be deemed terminated, and no further work shall be performed by Consultant. If the Agreement is so terminated, the Consultant shall be paid for that percentage of the work actually completed at the time the notice of termination is received.

11. Non-Assignability. The Consultant shall not assign, sublet, or transfer this Agreement or any interest or obligation in the Agreement without the prior written consent of the City, and then only upon such terms and conditions as City may set forth in writing. Consultant shall be solely responsible for reimbursing subcontractors.

12. Indemnity and Hold Harmless. Consultant shall defend, indemnify, and hold harmless, the City and its officers, agents and employees from and against all claims, losses, damage, injury, and liability for damages arising from, or alleged to have arisen from, errors, omissions, negligent or wrongful acts of the Consultant in the performance of its services under this Agreement, regardless of whether the City has reviewed or approved the work or services which has given rise to the claim, loss, damage, injury or liability for damages. This indemnification shall extend for a reasonable period of time after completion of the project as well as during the period of actual performance of services under this Agreement. The City’s acceptance of the insurance certificates required under this Agreement does not relieve the Consultant from its obligation under this paragraph.

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13. Insurance. During the term of this Agreement, Consultant shall maintain in full force and effect, at its own cost and expense, insurance coverages with insurers with an A.M. Best’s rating of no less than A:VII. Contractor shall have the obligation to furnish City, as additional insured, the minimum coverages identified below, or such greater or broader coverage for City, if available in the Contractor’s policies:

a. General Liability and Bodily Injury Insurance. Commercial general liability insurance with limits of at least $2,000,000 combined limit for bodily injury and property damage that provides that the City, its officers, employees and agents are named as additional insureds under the policy as evidenced by an additional insured endorsement satisfactory to the City Attorney.

The policy shall state in writing either on the Certificate of Insurance or attached rider that this insurance will operate as primary insurance for work performed by Consultant and its subconsultants, and that no other insurance effected by City or other named insured will be called on to cover a loss.

b. Automobile Liability Insurance. Automobile liability insurance with limits not less than $2,000,000 per person/per occurrence.

c. Workers’ Compensation Insurance. Workers’ Compensation Insurance for all of Consultant’s employees, in strict compliance with State laws, including a waiver of subrogation and Employer’s Liability Insurance with limits of at least $1,000,000.

d. Professional Liability Insurance. Professional liability insurance in the amount of $2,000,000.

e. Certificate of Insurance. Consultant shall file a certificate of insurance with the City prior to the City’s execution of this Agreement, and prior to engaging in any operation or activity set forth in this Agreement. The Certificate of Insurance shall provide in writing that the insurance afforded by this Certificate shall not be suspended, voided, canceled, reduced in coverage or in limits without providing notice to the City in accordance with California Insurance Code section 677.2 which requires the notice of cancellation to: 1) include the effective date of the cancellation; 2) include the reasons for the cancellation; and 3) be given at least 30 days prior to the effective date of the cancellation, except that in the case of cancellation for nonpayment of premiums or for fraud, the notice shall be given no less than 10 days prior to the effective date of the cancellation. Notice shall be sent by certified mail, return receipt requested. In addition, the insured shall provide thirty (30) days prior written notice to the City of any cancellation, suspension, reduction of coverage or in limits, or voiding of the insurance coverage required by this agreement. The City reserves the right to require complete certified copies of policies.

f. Waiver of Subrogation. The insurer agrees to waive all rights of subrogation against the City, its officers, employees and agents.

g. Defense Costs. Coverage shall be provided on a “pay on behalf of” basis, with defense costs payable in addition to policy limits. There shall be no cross liability exclusions. These provisions do not apply to Professional Liability.

h. Subcontractors. Consultant shall include all subcontractors as insured under its policies or shall furnish separate certificates and endorsements for each subcontractor. All coverages for

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subcontractors shall be subject to all of the requirements stated in this Agreement, including but not limited naming additional insureds.

14. Notices. All notices herein required shall be in writing and shall be sent by certified or registered mail, postage prepaid, addressed as follows:

To Consultant: Bill Carlson To City: City Manager
Carlson Management Inc. City of Pleasanton
1551 Seventh Avenue P.O. Box 520
San Francisco, CA 94122 Pleasanton, CA 94566

15. Conformance to Applicable Laws. Consultant shall comply with all applicable Federal, State, and Municipal laws, rules, and ordinances. Consultant shall not discriminate in the employment of persons or in the provision of services under this Agreement on the basis of any legally protected classification, including race, color, national origin, ancestry, sex or religion of such person.

16. Licenses, Certifications and Permits. Prior to the City’s execution of this Agreement and prior to the Consultant’s engaging in any operation or activity set forth in this Agreement, Consultant shall obtain a City of Pleasanton business license, which must be kept in effect during the term of this Agreement. Consultant covenants that it has obtained all certificates, licenses, permits and the like required to perform the services under this Agreement.

17. Records and Audits. Consultant shall maintain all records regarding this Agreement and the services performed for a period of three years from the date that final payment is made. At any time during normal business hours, the records shall be made available to the City to inspect and audit.

18. Confidentiality. Consultant shall exercise reasonable precautions to prevent the unauthorized disclosure and use of City reports, information or conclusions.

19. Conflicts of Interest. Consultant covenants that other than this Agreement, Consultant has no financial interest with any official, employee or other representative of the City. Consultant and its principals do not have any financial interest in real property, sources of income or investment that would be affected in any manner of degree by the performance of Consultant’s services under this Agreement. If such an interest arises, Consultant will immediately notify the City.

20. Waiver. In the event either City or Consultant at any time waive any breach of this Agreement by the other, such waiver shall not constitute a waiver of any other or succeeding breach of this Agreement, whether of the same or of any other covenant, condition or obligation.

21. Governing Law. California law shall govern any legal action pursuant to this Agreement with venue in the applicable court or forum for Alameda County.

22. No Personal Liability. No official or employee of City shall be personally liable to Consultant in the event of any default or breach by the City or for any amount due Consultant.

23. Exhibits. All exhibits referred to herein are attached hereto and are by this reference

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incorporated herein.

24. Counterparts and Electronic Signatures. This Agreement may be executed in multiple counterparts, each of which shall be an original and all of which together shall constitute one agreement. Counterparts may be delivered via facsimile, electronic mail (including pdf or any electronic signature complying with U.S. federal E-Sign Act of 2000 (15 U.S. Code §7001 et seq.), California Uniform Electronic Transactions Act (Cal. Civil Code §1633.1 et seq.), or other applicable law) or other transmission method, and any counterpart so delivered shall be deemed to have been duly and validly delivered and be valid and effective for all purposes.

25. Scope of Agreement. This writing constitutes the entire Agreement between the parties.

Any modification to the Agreement shall be in writing and signed by both parties.

THIS AGREEMENT executed the date and year first above written.

CITY OF PLEASANTON CONSULTANT

By:

Gerry Beaudin, City Manager Signature
ATTEST:

Print name

Jocelyn Kwong, City Clerk Its:

Title

Approved as to form:

By:

Daniel G. Sodergren, City Attorney Signature

Print name

Its:

Title

[If Consultant is a corporation, signatures must comply with California Corporations Code §313]

Rev. 11/23
Proposal for Continued As-Needed Project Management Services.docx

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1551 SEVENTH AVENUE ∙ SAN FRANCISCO, CALIFORNIA 94122 ∙ 415.990.3705

April 11, 2025

Adam Nelkie, PE – City Engineer
Engineering Department
City of Pleasanton
P.O. Box 520, 200 Old Bernal Avenue
Pleasanton, CA 94566

RE: PROPOSAL, STAFF AUGMENTATION SERVICES

Dear Mr. Nelkie:

Carlson Management, Inc. (CM, Inc.) is pleased to submit this proposal to assist the City in implementing its Capital Improvement Program by providing staff augmentation services.

Scope of services will include providing guidance and supporting City staff in the development of in- house Plans, Specifications, and Estimates (PS&Es); reviewing PS&Es developed by City’s consultants including monitoring of deliverable schedules and budgets; coordinating PSEs reviews and ensuring incorporation of comments by other City departments; providing constructibility and cost estimate comments for PSEs; consultant contract management; managing the construction contact advertising, bidding and bid review process; preparation of agenda items for City Council, as required; and providing construction support services for awarded construction contracts.

Staff Rate Estimated Hours Not To Exceed Amount
Bill Carlson, PE $226.00 1250 $282,500

Services will be billed in accordance with Exhibit A of our On-Call Contract of July 20, 2021.

Please contact me with any questions. I can be reached at 415.990.3705 or [email protected].

Sincerely,
CARLSON MANAGEMENT, INC.

Bill Carlson, PE
President

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Item #18
1 MEMORANDUM

Date:May 6, 2025
To:Mayor and City Council
From:Gerry Beaudin, City Manager
Ellen Clark, Director of Community Development
Re:Agenda Item 18, review of the Zoning Administrator’s Approval of a Sign Design Review Application (P24-0731) to install new monument, wall, canopy, and pump signage as part of a gas station rebranding for Gulf Gas Station located at 4212 First Street

On April 15, 2025, the City Council considered the above-referenced Sign Design Review (SDR) application for installation of new monument, wall, canopy, and pump signage as part of a gas station rebranding for Gulf Gas Station located at 4212 First Street. After hearing the staff presentation and opening the public hearing, including comments from the applicant, and initial questions and deliberation, the City Council continued the item to May 6, 2025, meeting, requesting staff to:
•Provide additional information on the timeline for the SDR approval and subsequent actions with respect to permitting and installation of the signage •Conduct an inspection of installed signage to determine its compliance with the Zoning Administrator (ZA) approved plans
•Work with the applicant to find opportunities to modify/improve the signage.

This memorandum provides supplemental information with respect to the above three items.

The April 15 Agenda Report is included as Attachment 2.

Gulf Gas Station Sign Design Review Approval and Post-Approval Permitting Timeline The following outlines the entire timeline for project approval, and post-approval actions:
•October/November 2024 – Guy Houston (Applicant), on behalf of the owners of Gulf Gas Station, makes first contact with staff for feedback on initial signage concept •December 3, 2024 – Sign Design Review application submitted •December 19, 2024 – Sign Design Review application deemed incomplete

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2 •December 20, 2024, to January 28, 2025 – Staff and the applicant meet approximately four to five times to review possible sign design options, lighting options, etc. •January 30, 2025 – Sign Design Review application deemed complete •January 30, 2025 – Sign Design Review application approval letter issued with an effective date of March 5, 2025 (Attachment 3)
•January 31, 2025 – Applicant, with submittal of an “at risk” plan check appeal waiver form, submits the approved Sign Design Review signage package to the Building Division for plan check1
•February 18, 2025 – Planning Division completes its plan check, approving the Sign Design Review signage package, with a note provided within the electronic permitting system for the Building Division to hold issuance of any permits until the stated effective date of March 5, 2025
•February 20, 2025 – Building Division completes its plan check, approving the Sign Design Review signage package, with a note provided within the electronic permitting system for the Building Division to hold issuance of any permits until the stated effective date of March 5, 2025
•February 21, 2025 – Building Division notifies applicant plan check is complete and provides information related to final steps to obtain permits (final paperwork, fees, etc.) but that permits are on hold until the stated effective date of March 5, 2025 •February 22, 2025, to March 3, 2025—While the exact installation date is unknown, staff observes that the applicant installed the new wall, canopy, and pump signage without permits and before the effective date of March 5, 2025. •March 4, 2025 – City Council requests to review the Zoning Administrator approval of the Sign Design Review application at the next available meeting •March 7, 2025 – Unaware of the City Council request, Building Division, after being contacted by applicant, meets with applicant to complete final steps and issues the Sign Design Review signage package construction permits
•March 8, 2025, to April 14, 2025 – While the exact installation date is unknown, staff observes that the applicant has installed the monument signage with permits and after the effective date of March 5, 2025 (first day permits can be issued) •April 15, 2025 – City Council hearing for review of Zoning Administrator approval of the Sign Design Review application (Continued to May 6, 2025) 1 The “At Risk” waiver allows for applicants to prepare and submit plans for Building Permit review during the City’s specified appeal and call-up periods, with an explicit acknowledgement that the approval is not effective until such periods have elapsed, since an approval could be subject to denial \or modification if appealed or called up

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3 Staff inspection of installed Gulf Gas Station signage package On April 17, 2025, staff conducted an on-site inspection to compare the installed signage package against the approved Zoning Administrator signage package. The results of that inspection are:
•Wall, Canopy, Pump Signage – In compliance
oSignage design and colors comply
oSignage dimensions comply
•Monument Sign – Not in compliance
oSign design and colors comply
oBrick base and side surrounds comply
oSign height does not comply (see Photo 1 below)
▪Approved monument sign height exceeds the height of previous monument sign (protrudes above the height of the existing brick surround), which was explicitly not allowed per the ZA approval.

As a result, the installed monument sign is required to be changed so the signage panel does not exceed the height of the existing brick surround.

Photo 1 – Out of Compliance Monument Sign

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4 Applicant Proposed Signage Modifications
Staff met with the applicant on-site and had subsequent discussions with the applicant regarding opportunities for modifications of the sign design, particularly the potential to reduce the amount of branded color elements on the canopy and monument sign. •Wall, Canopy, Pump Signage – Applicant proposes no modifications •Monument Sign –Applicant proposes modifications as follows:
oRemove installed non-compliant sign
oRetain existing brick base and side surrounds “as is”
oInstall a new monument sign to comply with Zoning Administrator approval height limitations (flush with top of brick side surrounds)
oChange frame and panel colors from orange to white (see design sample from City of Dublin location below – approved in 2024) – (Note: a “Circle K” is not proposed at the project site.)
Staff is supportive of this proposed change to the monument signage, since it would substantially reduce the amount of branded color elements on the sign, limited to the Gulf logo.

Beyond the monument sign, the applicant has stated that they are unwilling to modify the wall, canopy, and pump signage, based on their compliance with the Zoning Administrator’s approval.

Staff Recommendation
As noted, staff is supportive of the proposed modifications to the monument sign, and recommends the City Council approve the gas station signage with this revision.

A Resolution upholding the Zoning Administrator’s approval, subject to the revisions above (primarily the monument sign), and with conditions of approval is attached as Attachment 1.

Note, the date of plan submittal will be added when the formally amended sign package is submitted and verified.

Circle K signage not
proposed

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5 Optional Further Revision: As an option, the City Council could consider directing the applicant to make further revisions to the canopy signage design, since the amount and use of branded color elements was raised as a concern by some City Council members, although there was not clear direction or consensus on this point.

If a majority of City Council supported a further revision, staff would recommend adding a new Condition of Approval #6, to the Resolution, with following conditions renumbered accordingly, as follows:

6. CANOPY SIGNAGE: The applicant shall revise the project plans for the gas station canopy, so as to eliminate the majority of the branded color panel elements of the design and limit branding to use of the Gulf “disc” logo or Word Mark, the latter which may be on a branded color background, on up to three sides of the canopy. Such elements, inclusive of any colored background, shall occupy no more than 25 percent of the area of each respective face of the canopy, and the remainder of the canopy fascia to be a neutral color such as white, grey, or tan.

This condition would accommodate key elements of the existing proposed design, reflecting the approximate dimensions proposed, while eliminating “excess” or additional branded color elements. The applicant has noted that revising the canopy signage would require refabrication of the entire sign, at considerable cost, and therefore continues to request that changes be limited to modification of the monument sign only.

Attachments –

1. Draft Resolution upholding the Zoning Administrator’s approval of Case No. P24- 0731, subject to the Conditions of Approval

2. April 15, 2025, City Council Agenda Report, including project plans. (See Digital Link to City Council agenda report and attachments from April 15, 2025, for other attachments (Page 193))
https://weblink.cityofpleasantonca.gov/weblink/0/doc/310326/Page1.aspx

3. Zoning Administrator approval letter dated January 30, 2025

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R
ESOLUTION NO.

SOLUTION OF THE CITY COUNCIL OF THE CITY OF PLEASA NTON UPHOLDING THE ZONING ADMINISTRATOR’S APPROVAL OF A SIGN DESIGN REVIEW APPLICATION FOR

THE INSTALLATION OF NEW MONUMENT, WALL, CANOPY, AND PUMP SIGNAGE AS PART OF A GAS STATION REBRANDING FOR GULF GAS STATION LOCATED AT 4212 FIRST STREET, SUBJECT TO THE CONDITIONS OF APPROVAL (FILED UNDER CASE NO.

P24-0731)
W
HEREAS, on December 3, 2024, Guy Houston, on behalf of the owners of Gulf gas station submitted a Sign Design Review application to install new monument, wall, canopy, and pump signage as part of a gas station rebranding process from the former Shell to the new Gulf gas station located at 4212 First Street; and
W
HEREAS, the Property is designated Retail/Highway/Service Commercial Business and Professional Offices in the City’s General Plan; and
W
HEREAS, the Property is zoned C-F (Freeway Commercial); and W
HEREAS, the Property is designated Downtown Commercial in the Downtown Specific Plan; and
W
HEREAS, on January 30th, 2025, the Zoning Administrator approved the Sign Design Review application, filed under case no. P24-0731; and
W
HEREAS, within the time specified by the Pleasanton Municipal Code, a member of the City Council requested that the application and approval of the Zoning Administrator be reviewed by the City Council; and
W
HEREAS, on April 15, 2025, the City Council held a duly noticed public hearing to consider the Project, the determination by the Zoning Administrator, all public comments and testimony, and findings.

W
HEREAS, on April 15, 2025, the City Council continued the item to May 6, 2025.

W
HEREAS, on May 6, 2025, the City Council held a duly noticed public hearing to consider the Project, the determination by the Zoning Administrator, all public comments and testimony, and findings.

W, THEREFORE BE IT RESOLVED THE CITY COUNCIL OF THE CITY OF PLEASANTON DOES RESOLVE, DECLARE, DETERMINE AND ORDER THE FOLLOWING:

S
ection 1. Prior to taking action on the Project, and at a properly noticed public meeting, the City Council reviewed written and oral staff reports, conducted a public hearing on the Project and took testimony, and received into the record all pertinent documents related to the Project (collectively, the “Record Evidence”). The City Council’s determination is based on the Record Evidence, which is incorporated into this Resolution by reference.

ATTACHMENT 1

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S
ection 2. The City Council finds that the project is categorically exempt from the California Environmental Quality Act (CEQA) pursuant to Section 15301, (Existing Facilities), since the project only includes removal and replacement of existing signage with new signage.

Therefore, no additional environmental review is required.

S
ection 3. The City Council has considered the findings made in the Zoning Administrator’s approval letter dated January 30, 2025, and subject to conditions of approval, adopts those same findings as their own findings as part of this resolution. Based upon the City Council’s own independent review of the Record Evidence, the City Council hereby finds that the proposed Sign Design Review application is consistent with the City's G eneral Plan, the Pleasanton Municipal Code and the City’s Guidelines and approves the Sign Design Review Application (Case No. P24-0731). The Zoning Administrator’s decision as set forth in January 30, 2025, approval letter, subject to conditions of approval, attached hereto and incorporated herein by reference as Exhibit A, is hereby affirmed.

S
ection 3. This resolution shall become effective immediately upon its passage and adoption.

PA
SSED, APPROVED AND ADOPTED by the City Council of the City of Pleasanton at a regular meeting held on May 6, 2025.

I, J
ocelyn Kwong, City Clerk of the City of Pleasanton, California, certify that the foregoing resolution was adopted by the City Council at a regular meeting held on May 6, 2025, by the following vote:

A
yes:

Noes:

Absent:

Abstain:

J ocelyn Kwong, City Clerk
APPROVED AS TO FORM:

Daniel G. Sodergren, City Attorney

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EXHIBIT A

DRAFT CONDITIONS OF APPROVAL
P2
4-0731
4212 First Street
May 6, 2025
T
he applicant is hereby notified, as part of this approval, that (s)he is required to satisfy and maintain compliance with the conditions of approval below. Where approval by the Director of Community Development, Planning Division, Director of Public Works/City Engineer, City Attorney, Chief Building and Safety Official, Fire Department or other City staff is required, review shall be for compliance with all applicable conditions of approval, adopted policies and guidelines, ordinances, laws and regulations, and accepted practices related to the approval. In addition to complying with the conditions below, the applicant is required to comply with all applicable federal, state, and local laws that pertain to this project whether or not specifically noted herein.

T
his approval is granted for Sign Design Review (SDR) to allow the installation of new monument, wall, canopy, and pump signage as part of a gas station rebranding for Gulf gas station (former Shell gas station) located on Assessor Parcel No(s). 094-0095-025- 03 at 4212 First Street. Development shall be substantially as shown on the project materials listed below:
a. Revised Project plans, Exhibit B, prepared by Big Red Rooster Flow for Gulf gas station, dated “Received” on XXXXX XX, 2025, and kept on file in the Planning Division of the Community Development Department.

T
he project materials listed above are collectively the “Approved Plans”.

T
HIS APPROVAL IS GRANTED SUBJECT TO THE FOLLOWING CONDITIONS:

1. A
PPROVAL AND REVISIONS: The proposed development shall be in substantial conformance with the “Approved Plans”, except as modified by the following conditions. Minor changes to the plans may be allowed subject to the approval of the Director of Community Development if found to be in substantial conformance with the approved exhibits. Planning Division approval is required before any changes are implemented in site design, grading, architectural design, house colors or materials, green building measures, landscape material, etc.

2. EXPI
RATION – DESIGN REVIEW: This design review approval shall lapse 1 year from the effective date of approval unless a building permit is issued and construction has commenced and is diligently pursued towards completion, or the City has approved a time extension.

Page 172 of 249 ends

3. CONDITIONS OF APPROVAL CHECKLIST: The applicant shall submit a “Conditions of Approval Checklist” indicating all conditions in Exhibit A have been satisfied, incorporated into the building permit plans or improvements plans, and/or addressed. Said checklist shall be incorporated as one of the first four plan sheets of all building permit and engineering permit plan submittals for review by the City prior to issuance of permits.

4. AP
PEAL PERIOD: The building permit submittal will only be accepted after completion of the appeal period provided in the Municipal Code unless the applicant submits a signed statement acknowledging the plan check fees may be forfeited in the event the approval is overturned on appeal, or the design is significantly changed as a result of the appeal. In no case will a building permit be issued prior to the expiration of the appeal period.

5. LI
ABILITY AND INDEMNIFICATION: To the extent permitted by law, the project applicant shall hold harmless, defend (with counsel acceptable to the City), and indemnify the City, its City Council, its officers, commissions, employee and agents from and against any claim, action, or proceeding brought by a third party against the indemnified parties and/or the applicant to attack, set aside, or void the approval of the project or any permit authorized hereby for the project, including without limitation, reimbursing the City its attorneys’ fees and costs incurred in defense of the litigation. The City may, in its sole discretion, elect to defend any such action with attorneys of its choice.

P
LANNING DIVISION – 925-931-5600
S
ite Development and Building Design

6. F
INAL INSPECTION: Final inspection by the Planning Division is required prior to installation. Prior to final inspection, if applicable, all existing building signs shall be removed and all wall surfaces, including, but not limited to any holes in the wall resulting from its removal shall be patched, repaired, and/or replaced to match the existing wall color and texture to the satisfaction of the Director of Community Development. (Project Specific Condition)

7. CA
NOPY ILLUMINATION. All canopy signage and lighting (except under canopy lighting) shall be remotely turned off daily by 10:00 p.m. Canopy signage and lighting shall not be turned on daily prior to 7:00 a.m. (Project Specific Condition)

8. T
here shall be no additional signage on the subject property without prior approval from the City. (Project Specific Condition)

Page 173 of 249 ends

Construction Practices and Noticing

9. W
ORK HOURS: All demolition and construction activities, inspections, plan checking, material delivery, staff assignment or coordination, etc., shall be limited to the hours of 8 a.m. to 5 p.m., Monday through Saturday. No construction shall be allowed on State or Federal Holidays or Sundays. The Director of Community Development may allow earlier “start times” or later “stop times” for specific construction activities, e.g., concrete pouring. All construction equipment shall meet Department of Motor Vehicles (DMV) noise standards and shall be equipped with muffling devices. Prior to construction, the hours of construction shall be posted on site.

10. D
ISTURBANCE COORDINATOR: The applicant shall designate a “disturbance coordinator” who shall be responsible for responding to any complaints regarding construction noise, dust, construction parking, etc. The coordinator (who may be an employee of the general contractor) shall determine the cause of the complaint and shall require the implementation of reasonable measures warranted to correct the problem. A telephone number of the disturbance coordinator shall be posted on the construction site fence and on the notification sent to neighbors adjacent to the site. The sign shall also list an emergency after- hours contact number for the disturbance coordinator, or designee.

F
ees

11. F
EES: The applicant shall pay any and all fees to which the property may be subject, prior to issuance of grading and/or building permits, or prior to recordation of the final map, whichever is applicable. The type and amount of the fees shall be those in effect at the time the permit is issued.

12. SC
HOOL IMPACT FEES – COMMERCIAL: Prior to building permit issuance, the applicant shall pay the required commercial development school impact fee as prescribed by State law and as adopted by the Pleasanton Unified School District (PUSD).

E
ND

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Page 1 of 5 ends

Item # 16

CITY COUNCIL AGENDA REPORT
April 15, 2025
Community Development
TITLE: REVIEW OF THE ZONING ADMINISTRATOR' S APPROVAL OF A SIGN DESIGN REVIEW APPLICATION ( P24-0731) TO INSTALL NEW MONUMENT, WALL,

CANOPY, AND PUMP SIGNAGE AS PART OF A REBRANDING FOR THE GULF GAS STATION LOCATED AT 4212 FIRST STREET

SUMMARY
Review of a Sign Design Review ( SDR) approval to allow the installation of new monument, wall, canopy, and pump signage as part of a rebranding for the Gulf gas station located at 4212 First Street (former Shell gas station). Without an approved master sign program, the requested signage changes require SDR approval. The Zoning Administrator approved the SDR application ( P24-0731) on January 30, 2025, subject to conditions of approval. Pursuant to PMC Section 18.144. 010 City Council Review, on March 4, 2025, a City Council member requested a review of the Zoning Administrator' s action. Accordingly, the application is presented for the City Council' s review, which may confirm the Zoning Administrator’ s approval without changes, modify the approval ( e.g., by modifying or adding conditions), or overturn the Zoning Administrator’ s decision ( i.e., deny the SDR).

RECOMMENDATION
Adopt a resolution upholding the Zoning Administrator’ s approval of Case No. P24- 0731, subject to the Conditions of Approval in Attachment 1, Exhibit A.

BACKGROUND
Design Review Process
The City' s Municipal Code (PMC) Section 18. 20.010. B.7. ( Design Review) specifies the City' s Zoning Administrator shall review and make decisions regarding all signs. Determinations for sign approvals are typically made in one of two ways:

1. Determination of conformance with an approved master sign program; or

2. Sign Design Review approval.

Master Sign Programs
If a sign is proposed within a project area with an approved master sign program ( e.g., a shopping center, office/ business park, corporate headquarters/campus, etc.), the review process is clear. The Zoning Administrator reviews the proposed signage against the criteria specified in the master sign program, and if the proposed signage meets the criteria, the proposed signage is approved ministerially and any required construction permits may be applied for by the applicant. If the proposed signage is found not to conforman with the approved master sign program, it is rejected by the Zoning Administrator, and the applicant is directed to correct the deficiencies prior to requesting approval.

The City has approved several master sign programs citywide, some of which are outdated

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ATTACHMENT 2

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Page 2 of 5 ends

and allow certain types of signage that would not be considered appropriate or supportable today ( e.g., internally illuminated cabinet signs). However, master sign programs typically run in perpetuity with the project area they represent and very few, if any, include language requiring updates. The typical remedy for these issues is to encourage updates or application for a new master sign program when a project area proposes significant exterior design upgrades or new construction occurs. Similarly, the Zoning Administrator may also have to make exceptions for proposed signage that may not conform with an approved master sign program.

Sign Design Review
If a sign is proposed within a project area without an approved master sign program ( typically a standalone- type commercial or office building), Sign Design Review is required. As part of the SDR process, the Zoning Administrator evaluates the proposed signage for conformance with the following policies and standards prior to making a determination:

1. Any applicable General Plan policies, specifically:

1. Community Character Element Policy 15, Program 15.3:

Attractive sign design and higher- quality sign materials Attractive colors, minimizing bright franchise colors

2. Community Character Element Policy 16, which " discourages franchise and prototype architecture and signage".

Any applicable design guidelines ( such as the Downtown Design Guidelines) and, for signs on Main Street, standards in the Downtown Revitalization District Ordinance ( PMC Chapter

18.74), and the criteria set forth in Chapter 18.20 for Design Review, generally, are also considered.

3. Any applicable provisions specified in PMC Section 18.96 ( Signs).

The City' s Sign Ordinance includes basic parameters as to the amount, size, placement and lighting of signs ( with such standards varying by zoning district), but lacks strict, objective design parameters in many respects, particularly with regard to aesthetics ( e.g., colors, materials, permissible lighting levels, amount of branding vs. non- branding components, etc.).

Staff provides formal and informal feedback to applicants through the review process, with comments taking into account the Design Review criteria, as identified in Chapter 18.20, which includes factors such as the location and visibility of the site, existing signage/ sign conditions and design/ character of the buildings or structures on which the signage is being placed, proposed lighting, nature of the use for which the signage is proposed, and character, type and proximity of adjacent uses. The City must also consider the reasonable expectation that a business may wish or be entitled to use its corporate colors, business identification or branding as part of its signage program.

In most instances, the Zoning Administrator is successful in negotiating well- designed, high- quality, and proportionally sized signage based on the guidance of the documents listed

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Page 3 of 5 ends

above. These aspects focus on the use of indirect, backlit or halo-illuminated signage, flush- mounted signage, individual channel letters, high- quality finish materials, colors consistent with/complementary to the project area, a reduction in or elimination of some corporate signage designs when they appear unnecessary or excessive, proportionality to the project area the proposed signage represents, requiring lighting limitations to reduce impacts on surrounding uses, consideration of both vehicular and pedestrian safety when locating monument and directional signage, etc.

With respect to the two General Plan policies noted above, while they provide guidance to minimize” and “discourage” bright and franchise elements in signage, neither policy prohibits the use of these elements. It is thus a subjective matter for the Zoning Administrator to determine whether the amount of such elements is excessive or inappropriate, considering the above- noted factors. For this application, staff observed that gas stations throughout Pleasanton ( including immediately opposite this site) commonly use branded colors and logos on canopies and elsewhere, and there are many examples of gas stations with similar or greater amounts of such signage. Through the SDR process, staff therefore worked with the applicant to reduce the size of logos, limit the amount and hours of nighttime illumination, and limit the size of the monument sign.

DISCUSSION
Zoning Administrator' s Action
On December 3, 2024, Guy Houston, on behalf of the owners of Gulf gas station at 4212 First Street, submitted a Sign Design Review application for signage modifications as part of a rebranding process from the former Shell to the new Gulf gas station. The scope of work also included replacing much of the dead landscaping and removing outdated structures like propane tank holders, bollards, etc.

On December 19, 2024, the application was deemed incomplete. While staff indicated its general support for the applicant’s overall intent to upgrade and improve the appearance of the project site, comments were provided to the applicant in two key areas:

To request the amount/ intensity of lighted signage be reduced, particularly the canopy signage. The applicant was advised to modify the canopy signage to eliminate some proposed neon striping and use signage indirectly lit, halo- lit or backlit ( versus internally illuminated cabinet signs). It was also recommended that canopy lighting have a shut- off time ( 10 p.m.)
Retaining the existing height of the monument pricing sign, versus allowing an increase in the height of the sign as proposed. ( Staff noted State law requires certain minimum letter heights for display of fuel prices). Staff also requested modifications to the base of the monument sign to match the proposed color/ painting of the on-site buildings.

Over the course of the following weeks, staff met with the applicant approximately four-five times ( phone and virtual) to review possible sign design options, lighting options, etc. On January 30, 2025, the Zoning Administrator approved the revised proposed signage ( provided in Attachment 2) with the following revisions:

Minor reduction in size of the trademarked logos on the canopy;

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Page 4 of 5 ends

The illumination of only the lettering and a small band along the bottom of the canopy originally the plans called for illumination of not only the logo and lettering, but also the entire orange background on the canopy);
A condition of approval that all illuminated canopy lighting be turned off daily between the hours of 10:00 p.m. to 7:00 a.m., similar to the 76/Circle K gas station and convenience market across the street; and
Maintaining ( i.e., not enlarging) the existing size of the monument pricing sign.

Thus, as proposed and conditioned, the Zoning Administrator found the proposed SDR would meet the dimensions and other standards of the Sign Ordinance, is in keeping with other similar gas station signage design concepts throughout the city, and would be compatible with, and would not detrimentally affect, the existing adjacent/ nearby uses or residences. Conditions of approval have been included which will ensure that the safety and general welfare of the surrounding area, and the city in general, is maintained.

ENVIRONMENTAL ASSESSMENT
This project is categorically exempt ( Section 15301, Class 1, Existing Facilities) from the requirements of the California Environmental Quality Act ( CEQA); therefore, no environmental document accompanies this report.

Pursuant to PMC Section 18.144. 010 City Council Review, on March 4, 2025, a Council member requested review of the action of the Zoning Administrator. Accordingly, the application is presented to the City Council for its review.

EQUITY AND SUSTAINABILITY
No impact, since this is a routine matter of City business.

OUTREACH
Notice of this meeting was sent to property owners and tenants/ occupants within 1,000 feet of the site as shown in Attachment 3. At the time of this report’s publication, no public comments have been received.

STRATEGIC PLAN ALIGNMENT
Approval of this action advances the ONE Pleasanton Strategic Plan goal of Building a Community Where Everyone Belongs, Strategy 4, which aims to Implement the updated 2024- 2028 Economic Development Strategic Plan initiatives, including retail revitalization, ensuring the vibrancy of Pleasanton’s downtown, business retention and expansion, and workforce development. This project would provide new signage as part of the rebranding ( and future façade remodel) of a former Shell gas station to a Gulf gas station, supporting the noted objectives.

FISCAL IMPACT
The proposed project would be responsible for the payment of fees as set forth in the Conditions of Approval. No fiscal impacts to the City or public services are anticipated.

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Page 5 of 5 ends

Prepared by: Submitted by: Approved by:

Eric Luchini, Senior Planner Ellen Clark, Director of Community Development
Gerry Beaudin, City
Manager
Attachments:

1. Resolution

2. Zoning Administrator Approved Plans

3. Noticing Map

4. Presentation

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Page 179 of 249 ends

EXISTING

PROPOSED
PROJECT LOCATION:
4212 FIRST STREET,
PLEASANTON, CA, 94566
approval signature
I have reviewed the visuals within this document and
I approve the designs and scope of work listed within.
approval signature
I have reviewed the visuals within this document and
I approve the designs and scope of work listed within.

Canopy Visuals
Dispenser Visuals
Main ID Visuals
Amenity Bin / Paint Visuals
A
B
C
D
PROJECT OVERVIEW:

FACILITY NAME:
92067890
2 1
2 1
This document reflects trade secrets and confidential business information. It may not be copied, published or disseminated in any manner without the written approval of Big Red Rooster Flow. All rights reserved, including patent, trademark and copyrights.

BIG RED ROOSTER FLOW
2 Northfield Plaza, Ste 250
Northfield, IL 60093
P: (847) 441-1818 F: (847) 592-9564
Revision #
R5
Facility #
92067890
Page #
1 OF 14
*THIS IS NOT AN INSTALLATION GUIDE* Permit Pack
Date
01_10_2025
Customer
California Fuel Supply Inc.

Created by
B.DIGHERO

PREMIUM GASOLINE
RENEWABLE DIESEL # 2 CASH

REGUALR GASOLINE CASH PLUS GASOLINE

REGULAR GASOLINE

CASH CREDIT/DEBIT

Page 180 of 249 ends

This document reflects trade secrets and confidential business information. It may not be copied, published or disseminated in any manner without the written approval of Big Red Rooster Flow. All rights reserved, including patent, trademark and copyrights.

BIG RED ROOSTER FLOW
2 Northfield Plaza, Ste 250
Northfield, IL 60093
P: (847) 441-1818 F: (847) 592-9564
Revision #
R5
Facility #
92067890
Page #
2 OF 14
*THIS IS NOT AN INSTALLATION GUIDE* Permit Pack
Date
01_10_2025
Customer
California Fuel Supply Inc.

Created by
B.DIGHERO
Canopy Visuals
Overhead Map - MID
Perspective View
1 2
C
C
34 Elevation 1 ILLUMINATED
Elevation 2 ILLUMINATED
Elevation 3 STRIPED WHITE ACM
Elevation 4 ILLUMINATED
2 1
2 1

PREMIUM GASOLINE
RENEWABLE DIESEL # 2 CASH

REGUALR GASOLINE CASH PLUS GASOLINE

REGULAR GASOLINE

CASH CREDIT/DEBIT
A
Distance from the building to the nearest edge of canopy: TBD' 2' 2' 2'
24'1 1"
24'1 1"
Street side
Street side
Existing Fascia:

Proposed:
36 11/16"
36"
52'4"
3' 16'8" 3'
52'4"
3' 12'8" 3'
36"
34 34
36"
36"
36"

Page 181 of 249 ends

BIG RED ROOSTER FLOW
2 Northfield Plaza, Ste 250
Northfield, IL 60093
P: (847) 441-1818 F: (847) 592-9564
Revision #
R5
Facility #
92067890
Page #
3 OF 14
*THIS IS NOT AN INSTALLATION GUIDE* Permit Pack
Date
01_10_2025
Customer
California Fuel Supply Inc.

Created by
B.DIGHERO
A Gulf Word Mark
Scale: 1/4” = 1’ - 0”
36” high canop y fascia w ith sma ll word mark sign elevation 4"
3"
3'-0"
4"
4" 6"
12' -8"
6'-10 7/8"
equal
equal
Varies
Bent ACM or F ormed comp onent
with Gulf orang e fi lm decorat ion
01 - Gulf Ora nge
2'-8"
Blue LE D
Orange LED
6"
2'-2"
LED word mark sig n
push thru letters whi te
impact modified acryli c
word mark
Gulf blue dark blue fi lm
with si lkscreened ligh t
blue gradation over formed
shap e
02 - Gulf Blue
03 - Gulf Light Blue
Flat white ACM with subtle
graphic horizontal lines -
06 - Gulf Light Gray
Grap hic decorati on will vary
Top ali gn dimensional
component with top of
canopy
eq.
eq.

Right Ha nded Primary Street App lica tion
Scale: 1” = 1’ - 0”
32” high canopy fascia component with small word mark sign elevation Scale: 1” = 1’ - 0”
Section thru sign
Gulf blue dark blue film
wit h si lkscreened light
blue gradat ion over formed
shape
02 - Gulf Blue
03 - Gulf Light Blue
4"
2'-8"
2'-2" 3'-0"

6.4"6.4"
Flat white ACM fascia
EQ.

EQ.
6'-10 7/8"
LED word mark sig n
push thru letters whi te
impact modified acryli c
1/2” push-thru
Log o follow s angles of fascia
component
Top ali gn
dimensional blue
component w ith
top of w hite fascia
2'-6"
eq.
eq.

7.2"
3"
4"
Canopy
6 0
30 0
**Right handed canopy shown,
left handed canopy would
mirror these guidelines**

Quantity: 1
Total SF: 14.96 SF
Fascia Height: 36"
36” Fascia = 14.96 SF 42” Fascia = 19.9 SF 48” Fascia = 28.13 SF

Page 182 of 249 ends

BIG RED ROOSTER FLOW
2 Northfield Plaza, Ste 250
Northfield, IL 60093
P: (847) 441-1818 F: (847) 592-9564
Revision #
R5
Facility #
92067890
Page #
4 OF 14
*THIS IS NOT AN INSTALLATION GUIDE* Permit Pack
Date
01_10_2025
Customer
California Fuel Supply Inc.

Created by
B.DIGHERO
A Gulf Word Mark

Quantity: 1
Total SF: 14.96 SF
Fascia Height: 36"
Scale: 1/4” = 1’ - 0”
36” high canopy fascia with small word mark sign elevation 3'-0"
4"
4" 6"
16' -8"
equal
equal
Varies
Bent ACM or Formed component
with Gulf orange film decorati on
01 - G ulf Orange
4"
3"
2'-8"
Blue LE D
Orange LED
6"
LED word mark si gn
push thru letters whi te
impact modifi ed acryli c
Gulf blue dark blue fi lm
with si lkscreened ligh t
blue gradation over formed
shap e
02 - Gulf Blue
03 - Gulf Light Blue Flat white ACM with subtle
graphic horizontal lines -
06 - Gulf Light Gray
Grap hic decorati on will vary
6'-10 7/8"
2'-2"
word mark
Top ali gn dimensional
component with top of
canopy
eq.
eq.

6.4"6.4"
Flat white ACM fascia
EQ.

7.2"
3"
4"
Canopy
6 0
30 0
**Right handed canopy shown,
left handed canopy would
mirror these guidelines**

Page 183 of 249 ends

BIG RED ROOSTER FLOW
2 Northfield Plaza, Ste 250
Northfield, IL 60093
P: (847) 441-1818 F: (847) 592-9564
Revision #
R5
Facility #
92067890
Page #
5 OF 14
*THIS IS NOT AN INSTALLATION GUIDE* Permit Pack
Date
01_10_2025
Customer
California Fuel Supply Inc.

Created by
B.DIGHERO
Gulf DiscA
Quantity: 1
Total SF: 9.62
Fascia Height: 36"
36” Disc = 7.07 SF 42” Disc = 9.62 SF 48” Disc = 12.56 SF 54” Disc = 15.9 SF Scale: 1" = 1' - 0"
36" CONTAINED DISC disc sign elevation
Scale: 1" = 1' - 0"
Side Elev
3'-0"
1/2"4"
Gulf LE D disc sig n with
Gulf li ght blue i lluminated
returns
1/4" RAISE D Gulf type
1/2" bevel around si gn
Gulf LED di sc si gn wit h
Gulf li ght blue illumi nated
returns
Scale: NTS
Emboss canopy disc sign elevation
Embossed levels shown
1/4" RAI SED Gulf ty pe
Gulf LE D disc sig n with
Gulf li ght blue i lluminated
returns
5 1/4" 4"
1/4"1/4"
1/2" bevel edge1/4"
Flat white ACM wi th
subt le grap hic
horizont al li nes
White ACM canop y fascia
Canop y
1/4" RAISED whi te shape
10 - Gulf Gray
08 - White ACM
03 - G ulf Light Blue
03 - G ulf Light Blue
PMS 2935C PMS 1235C PMS 165C PMS Process BLUE C

Page 184 of 249 ends

BIG RED ROOSTER FLOW
2 Northfield Plaza, Ste 250
Northfield, IL 60093
P: (847) 441-1818 F: (847) 592-9564
Revision #
R5
Facility #
92067890
Page #
6 OF 14
*THIS IS NOT AN INSTALLATION GUIDE* Permit Pack
Date
01_10_2025
Customer
California Fuel Supply Inc.

Created by
B.DIGHERO
Column / Clearance VisualsA
16'-0 "
cano py dec k
var ies
10'-6 "
C. L.
1'-0"1'-0"
eq. eq.

Film or paint colum n
graphic ban d
01 - Gul f Oran ge
Paint co lumn
04 - Gulf Whi te
9'-8" is a min height to lower blade signs if obstructions above force blade signs down on column
Column blade signs are intended to be installed with best view from the cashier area.

Each column to be measured from the grade to the bottom of the blade.

Towel dispensers and old decals that are not approved by Gulf should be removed from canopy columns and given to the
dealer/site management should they want to keep them OR disposed of in installer supplied dumpsters.

Fire extinguisher cabinets should be removed prior to painting the canopy columns and reinstalled after painting the columns.

Columns with Cladding will need special hardware for install.

Canopy Clearance
Sign should be positioned
in the most visible sightlines
for consumers entering
the forecourt.

Align off column as ﬁrst
priority. If that location
does not provide adequate
visibility, move to a position
that does.

Do not position Clearance sign
under a Gulf word mark sign
or Gulf disc sign. Follow rules
established on this sheet
(2) Clearance signs are
typically used per canopy. If
more are needed, seek approval
from Gulf reimage team

CLEAR ANCE
7 5

CL E A R ANC E
Attach Clearance
Sig n on under si de
of fasci a

CLE A R ANCE
6" min

CLEAR ANCE
6" min 6" min
Move Clearance sig n left
or ri ght from Word mark
sign out of no sign zone
Do not place
Do not place
2 3/4” digits
1 1/4”
1/2”
3 1/2”
2”
eq.
eq.
eq.
eq.
2'-0"
9 3/4"1 1/2" equalequal
6"
Front Elev ation - cleara nce sign

CLEARANCE
Met al blade si gnDetermi ne clearance
hei ght and change as
needed
1 1/2"
C .L.
1’-0"
6"
C.L.

C.L.2"
1’-1"

Page 185 of 249 ends

BIG RED ROOSTER FLOW
2 Northfield Plaza, Ste 250
Northfield, IL 60093
P: (847) 441-1818 F: (847) 592-9564
Revision #
R5
Facility #
92067890
Page #
7 OF 14
*THIS IS NOT AN INSTALLATION GUIDE* Permit Pack
Date
01_10_2025
Customer
California Fuel Supply Inc.

Created by
B.DIGHERO
10 9
16 15
10 9
16 15
Building VisualsA
Existing
Proposed

Page 186 of 249 ends

BIG RED ROOSTER FLOW
2 Northfield Plaza, Ste 250
Northfield, IL 60093
P: (847) 441-1818 F: (847) 592-9564
Revision #
R5
Facility #
92067890
Page #
8 OF 14
*THIS IS NOT AN INSTALLATION GUIDE* Permit Pack
Date
01_10_2025
Customer
California Fuel Supply Inc.

Created by
B.DIGHERO
B Dispenser Visuals
Existing
*While reimaging the dispensers, if the weights and measures labels have to be altered please remove them and place them on a 8.5"x11" paper and hand deliver to a store representative. Ask the store representative to call the listed number for a new test. *Wayne Ovation 2 dispensers will receive column warning decals. *State/local regulatory
messages are the
responsibility of Gulf
Oil’s dealer/distributor*
Column Decal Graphic

WARNING
Health Warnings
Extremely ﬂammable, vapors may explode.

Keep away from heat, sparks, and ﬂame.

Harmful or fatal if swallowed. Can cause skin or eye irritation.

Long-term exposure to vapors has caused cancer in laboratory animals.

Avoid prolonged breathing of vapors.

Keep face, eyes and skin away from nozzle while refueling.

Never siphon by mouth.

For use as a motor fuel only.

Keep away from Children.

Portable C ontainers
Warning - it is unlawful and dangerous to dispense motor fuels into unapproved containers.

Place container on the ground before ﬁlling.

No ﬁlling of portable containers in or on a motor vehicle/marine craft.

Keep the nozzle in contact with the portable
container while ﬁlling.

Gasolin e is Extremely Flam mable

IN CASE OF FIRE
DO NOT REMOVE NO ZZLE FROM TH E VEH ICLE.

Evacuate all passengers from the vehicle and refueling area.

Activate Emergency Shutoff Button/Switch.

Notify attendant. Call 911, if no attendant is on site.

Static Electric S park Explosion
HAZARD
Static and electrical sparks may cause vapors to explode.

To prevent static charge, do not re-enter your vehicle
while gasoline is pumping.

Before fueling, discharge any static electricity by touching a metal surface away from the nozzle. Repeat before removing nozzle.

Filling plastic containers on a plastic bed liner or inside your vehicle may lead to static sparks which may ignite vapors.

If a ﬁre starts, do not remove nozzle - leave the area immediately.

Self Serve
Don't overﬁll or "top-off" tank.

Persons using dispensers with hold-open latches must remain at the fueling point (outside and next to the vehicle) during refueling.

Never jam open the hold-open latch.

It is unlawful for any person under the age OF 14 to dispense ﬂammable liquids or operate dispensing equipment.

Shut Off EngineNo Smoking Discharge Your
Static Electricity
PMS 485 match
02 Gulf Blue
01 Gulf Orange
1’- 10”
6”
01 Gulf Orange

Metal door sk irt
with silk-screened
decoration
Street or out board
side of canopy

Decal app lied to
side of valance

36"
24"
Cash
P lease pay
cas hier /f_irs t
Credit
Insert car d
into pump
Contains
10% ethanol
6 1/2 "
2"
Bent and cut
metal valance with
silk-screened
decoration4"4"
2’-2" 2’-2"
3’-1/2" 5’-4"
2’-2"
A
B
D
E
G
H
C
F
Priority 1
Place one safety decal on either inside
MPD riser panel. Center in width of
riser. Place high enough to be clearly
visible to customer. If obstructed,
place decal in Priority locations 2 or 3

Mount safety decal on column, if it is
close to the pump and visible to the
consumer
Priority 2
Large Dispenser
Health & Safety Decal
Shut Off EngineNo Smoking
Discharge Your
Static Electricity

WARNING
Health Warnings
Extremely ﬂammable, vapors may explode.

Keep away from heat, sparks, and ﬂame.

Harmful or fatal if swallowed. Can cause skin
or eye irritation.

Long-term exposure to vapors has caused cancer
in laboratory animals.

Avoid prolonged breathing of vapors.

Keep face, eyes and skin away from nozzle while
refueling.

Never siphon by mouth.

For use as a motor fuel only.

Keep away from Children.

Gasoline is Extre mely Flammable

IN CASE OF FIRE
DO NOT REMOV E NOZZLE FROM THE VEHICL E.

Evacuate all passengers from the vehicle and
refueling area.

Activate Emergency Shutoff Button/Switch.

Notify attendant. Call 911, if no attendant is on site.

Static Electric S park Explosion
HAZARD
Self Serve
Don't overﬁll or "top-off" tank.

Persons using dispensers with hold-open latches
must remain at the fueling point (outside and next
to the vehicle) during refueling.

Never jam open the hold-open latch.

It is unlawful for any person under the age OF 14 to dispense ﬂammable liquids or operate dispensing equipment.

Portable Containers
Warning - it is unlawful and dangerous to dispense
motor fuels into unapproved containers.

Place container on the ground before ﬁlling.

No ﬁlling of portable containers in or on a motor
vehicle/marine craft.

Keep the nozzle in contact with the portable
container while ﬁlling.

Static and electrical sparks may c ause vapors
to explode.

To prevent static charge, do not re-enter your vehicle
while gasoline is pumping.

Before fueling, discharge any static electricity by
touching a metal surface away from the nozzle.

Repeat before removing nozzle.

Filling plastic containers on a plastic bed liner or
inside your vehicle may lead to static sparks which
may ignite vapors.

If a ﬁre starts, do not remove nozzle - leave the
area immediately.
9”
6”
PMS 485 match
02 Gulf Blue
01 Gulf Orange
Priority 1
I
Bent and cut
metal valance
with
silk-screened
decoration
Word mark
on one side of valance only
Word mark alw ays faces
Street or outboard
side of canopy
Proposed Existing
Quantity: 4
E Install Cash/Credit Decal
A Install Valance
Standard
Flat End
Narrow
16" Tall
10" Tall
Contained logo
No logo
G Install Octane Decals
87 89
91 93
Renewable Diesel #2
H Install Door Skin
Branded
Unbranded
I Install Warning Decal
Standard (Priority 1)
Column (Priority 2)
F Polycarbonate Areas
Install New Polycarb Overlays
Paint Trim Area
must be gulf approved colors:
--Black or Silver
C Install Number Decal
Gulf Pay
No Gulf Pay
D Install Ethanol Decal
Standard 10%
CA 10%
MA Decal
DE Decal
No Ethanol
B Install New Riser
if damaged or not silver
Gilbarco Encore 300/500, 3+1
91

Page 187 of 249 ends

BIG RED ROOSTER FLOW
2 Northfield Plaza, Ste 250
Northfield, IL 60093
P: (847) 441-1818 F: (847) 592-9564
Revision #
R5
Facility #
92067890
Page #
9 OF 14
*THIS IS NOT AN INSTALLATION GUIDE* Permit Pack
Date
01_10_2025
Customer
California Fuel Supply Inc.

Created by
B.DIGHERO
MID Sign VisualsC
Elissa Robbins
Brenda Lammers
Gu20246431.E
4212 First Street
Pleasanton, GA

10.01.24 1 1
R1: Increased size of LEDs and sign...BL 10.04.24
R5: Increased size of LEDs and sign...BL 10.23.24
R5: Changed LEDs on diesel to green...BL 10.30.24
Existing - 43.28
Proposed 50.26 SQFT
New 6' 8" x 8' CP Sign
23 44 1/2 16 1/2" x 17 5/8" Em

4.203
6" x 30 1/2" (RENEWABLE DIESEL #2 Tracked Panels)
8 Product Pricer w/ 6" Able 7-Segment LEDs
Painted product
5" x 35 1/2" (RENEWABLE DIESEL #2 CASH Tracked Panels)
5" x 17" (Cash / Credit/Debit) Tracked Panels
" x " Face: bossed Gulf Logo
w/ " x 12.721" (2 pieces ea.)Digital Print
Gulf to be street side
2 Product Pricer w/ 14" Able 7-Segment LEDs
Painted product
Use Gu223603.DP
80"
96 1/2"

REGULAR GASOLINE

PLUS GASOLINE

PREMIUM GASOLINE

CASH CREDIT/DEBIT
Note: Proposed exceeds current square footage.

Must verify proposed new sign will work with
existing poles and foundation.

Page 188 of 249 ends

BIG RED ROOSTER FLOW
2 Northfield Plaza, Ste 250
Northfield, IL 60093
P: (847) 441-1818 F: (847) 592-9564
Revision #
R5
Facility #
92067890
Page #
10 OF 14
*THIS IS NOT AN INSTALLATION GUIDE* Permit Pack
Date
01_10_2025
Customer
California Fuel Supply Inc.

Created by
B.DIGHERO
Quantity: 1
Quantity: 4
Quantity: 0
C-Store Front Entrance
42-gallon Waste Container with Ashtray Dome Lid
• Includes (1) 42-gallon Waste Container with Dome Lid, (1) Aluminum Ashtray and (1) Liner
• Manufactured from durable, long lasting recycled
polyethylene – won’t dent, chip and graffiti resistant
• Unit size: 42.25”H x 18.5” Sq., 25 lbs.
• Color: Gray
• Item #73300399
Carton sizes – Ships in 3 cartons
• 42-gallon WC 19” x 20” x 35”, 21 lbs.
• Ashtray Dome Lid 19” x 19” x 16”, 11 lbs.
• Liner: 15” x 16” x 33”, 13 lbs.

Forecourt Pump Island
Aruba 3 Waste/Windshield Service Center, Single-sided
• Includes (1) 42-gallon Waste Container, (1) WSC Side Pod, (1) Squeegee, (1) Liner, Hardware Bag, Pre-drilled holes in unit for easy assembly
• Manufactured from durable, long lasting recycled
polyethylene – won’t dent, chip and graffiti resistant
• Unit size: 34.5”H x 18”W x 25.5”L, 39 lbs.
• Color: Gray
• Item #759303
Carton size – Ships in 1 carton:
• Aruba 3 WC 19” x 20” x 35”, 21 lbs.

Note: Liner and WSC Side Pod ship inside the unit
Forecourt Pump Island
Aruba 4 Waste/Windshield Service Center, Double-sided
• Includes (1) 42-gallon Waste Container, (2) WSC Side Pod, (2) Squeegees, (1) Liner, Hardware Bag, Pre-drilled holes in unit for easy assembly
• Manufactured from durable, long lasting recycled
polyethylene – won’t dent, chip and graffiti resistant
• Unit size: 34.5”H x 18”W x 36”L, 49 lbs.
• Color: Gray
• Item #75930399
Carton sizes – Ships in 2 cartons:
• Aruba 3 Single-sided WC 19” x 20” x 35”, 21 lbs.

Note: Liner and WSC Side Pod ship inside the unit
• 2nd Cove Isle WSC: 8” x 15” x 33”, 13 lbs.

D Amenity Bin Visuals

Page 189 of 249 ends

BIG RED ROOSTER FLOW
2 Northfield Plaza, Ste 250
Northfield, IL 60093
P: (847) 441-1818 F: (847) 592-9564
Revision #
R5
Facility #
92067890
Page #
11 OF 14
*THIS IS NOT AN INSTALLATION GUIDE* Permit Pack
Date
01_10_2025
Customer
California Fuel Supply Inc.

Created by
B.DIGHERO
D P .O.P Visuals
Quantity: 1
Quantity: 0
Quantity: 4Double Sided Snap Frame
Double Sided Snap Frame Description:
• Double sided snap frame should be installed on light
pole or pole with best visibility. Do NOT install on
MID pole.
• Installation instructions are available on the Gulf
Installer portal
• Pump topper hardware is provided by BRRF.

Marketing material inserts will be provided by Gulf.
• Dimensions: 70"H x 44"W x 12"D
Single Sided Snap Frame
Single Sided Snap Frame Description:
• Single sided snap frame can be installed on building or on visible pole. Do NOT install on MID pole.
• POP Installation instructions are available on the Gulf Installer portal
• Pump topper hardware is provided by BRRF. Marketing
material inserts will be provided by Gulf.
• Dimensions: 70"H x 44"W
Inverted Pump Topper
Inverted Pump Topper Description:
• Pump toppers should be installed inverted under bonnet of each dispenser on site – Only Gas dispensers will
receive this or 3+1’s. Like GulfPay.
• Installation instructions are available on the Gulf Installer portal
• Pump topper hardware is provided by BRRF. Marketing
material inserts will be provided by Gulf.
• Dimensions: 12"H x 24"W
• New inverted pump toppers are a requirement to be
compliant with the Gulf brand standards.
• If your site currently has a snap frame, you will need to order a new snap frame in order to ensure that the
Gulf marketing materials will fit properly.
• If your site currently has a snap frame, you will need to order a new snap frame in order to ensure that the
Gulf marketing materials will fit properly.

This dr aw ing is f or the sole purp ose of expre ssing v is ua This do cument is the p ro pe rt y of LSI INDUS TRIE S INC. It cont ains p ro prie ta ry in fo rm at ion and is tendered subje ct to the condi pa rt , and it and the inf orma tion discl osed herein shall n ot be used or discl Title Da te Clien t
Sign Parts 6/10/2013 Gulf
Front
This dr aw ing is f or the sole purp ose of expre ssing v is ua l de sign intention on ly and is no t intended f or the a ct ua l ma nu fa ct ur in g pu rp os es .

This do cument is the p ro pe rt y of LSI INDUS TRIE S INC. It cont ains p ro prie ta ry in fo rm at ion and is tendered subje ct to the condi t ions tha t it and the inf orma tion discl osed herein be ret ained in c on/f_idence, it ca nn ot be repr od uced or copied dire ct ly or indi re ct ly in wh ole or in pa rt , and it and the inf orma tion discl osed herein shall n ot be used or discl osed t o ot hers f or use f or any o ther p ur po se e xc ept a s sp ec i/f_ic al ly a uthorized in w riting b y LSI INDU ST RIE S INC.

Title Da te Clien t pa ge
Sign Parts 6/10/2013 Gulf 3 of 5
1/8” Thick
Front Side Rear
TOP
This dr aw ing is f or the sole purp ose of expre ssing v is ua l de sign intention on ly and is no t intended f or the a ct ua l ma nu fa ct ur in g pu rp os es .

Title Da te Clien t pa ge
Sign Parts 6/10/2013 Gulf 1 of 5
Exploded View
Snap Frame Sign X2
w/sign insert
& Rear bracket
side Panel X2
.032” ALUMINUM - PRePainted
Bracket X4
14 GA Galvinized Steel
Threaded Rod X4
w/hardware

GULF - COLUMN SIGN
Sign Insert X2
.032” ALUMINUM - PRePainted
Direct Print 2 color Logo

Page 190 of 249 ends

BIG RED ROOSTER FLOW
2 Northfield Plaza, Ste 250
Northfield, IL 60093
P: (847) 441-1818 F: (847) 592-9564
Revision #
R5
Facility #
92067890
Page #
12 OF 14
*THIS IS NOT AN INSTALLATION GUIDE* Permit Pack
Date
01_10_2025
Customer
California Fuel Supply Inc.

Created by
B.DIGHERO
Paint VisualsD
Quantity: 0
Quantity: 2
Quantity: 0
C. L.

Film or paint column
graphic ban d
01 - Gul f Oran ge
Paint co lumn
04 - Gulf Whi te
Columns
Do not paint stainless steel
Paint curbs: 07 - Gulf Dark Gray Do not paint stainless steel Islands
Paint Bollards 06 - Gulf Light Gray
(NOT UNDER CANOPY)
Note: Bollards next to unbranded dispensers outide of canopy (excludes perimeter & stainless steel).

Paint bollards 50/50: 03 - Gulf Light Blue (TOP HALF)
06 - Gulf Light Gray (BOTTOM HALF)
Bollards
Equal
Equal
Note: 50\50 applies to all bollards around branded dispenser regardless of location (excludes stainless steel).

Paint existing light
pole surfaces white
04 - Gulf White
Light Poles Do not paint stainless steel Vent Pipes Do not paint stainless steel Paint existing
surfaces white
04 - Gulf White

Page 191 of 249 ends

BIG RED ROOSTER FLOW
2 Northfield Plaza, Ste 250
Northfield, IL 60093
P: (847) 441-1818 F: (847) 592-9564
Revision #
R5
Facility #
92067890
Page #
15 OF 14
*THIS IS NOT AN INSTALLATION GUIDE* Permit Pack
Date
01_10_2025
Customer
California Fuel Supply Inc.

Created by
B.DIGHERO
E Paint VisualsD
04 - G ulf Wh ite - Pa in t
02 - G ulf Bl u e
03 - G ulf Light Blu e
01 - G ulf Or a ng e
Forec our t: Fascia Compone n t, Dis p ense r Va lance , Bl ade S i g n s 3 M B r i gh t Oran g e -18 0M C 1 4
P M S 165 C
Forec our t C olumn s, D is p ense r Va lan ce, Bla de S i gns , S tore walls, C ar Wash w alls above wa i nsco t, U nde rca no p y K iosk walls above wainsc o t, L i g h t Pol es, Ve n t Pi pe s Sherw i n Wil lia ms - S now Bound S W-7004 Whi te
Pa i n t F in i sh - S a ti n
09 - G ulf Whi te C anopy D eck - P ain t
Forec our t: C ano py Dec k
Forecour t: Diesel underca nopy d eck
S herw in W ill iams - Ex tra Whi te SW- 7006 Whi te
Pa i n t Finis h - Sem i Gloss
S herw i n W i ll i ams - C it y Scape - S W - 706 7
Pa i n t Finis h - Sa ti n
05 - G ulf Y ello w
Forecou r t: Fas c i a C om p one nt, D is p ense r Va lan ce, M I D 3 M F i lm Sunﬂ owe r ye llow 3650 -2 5
06 - G ulf Li ght Gra y
Forec our t: G ulf Lig h t Gra y on lowe r sec tion
Existing di spe nser ris ers that are not appr oved
preﬁni she d Sta inle ss ste el, or silve r can be
painted 06 Gulf Light Gra y - Semi glos s ﬁnish
for bollards under the fue l i n g cano p ie s
Si te bollards a t S tore, C ar Wa sh and all bollard s no t under fuel ing cano py should be Soli d Gu lf
S herw i n W i ll i ams - Ar g os S W-70 65 -
Pa i n t Finis h - Sem i Glos s
11 - G ulf D iesel Gree n
Forec our t: A ll Di esel a pp lica tions :

D is p ensers, M I D
3M Br ig ht G reen 74 5
P M S matc h 35 5
12 - G ulf W ainsc ot G ra y
Car Wa sh wa i nsc ot, U ndercano py
Used in Gu lf logo.

Ki osk w a i nsc o t
S her wi n W i ll i ams
7016 M indf ul G ra y
10 - G ulf Gr a y
Forec our t: C ano py Fas c i a Li ne s
Cus tom M i x - S emi Glos s
08 - Whi te A C M
Forec our t: Fasc i a of C ano p y
Re y nobond Dura g loss 300 0 bri g h t w h it e or
Eas tman Whi te or e q ua l
07 - G ulf D a rk Gr a y
Forec our t: I sland C urb P a i n t,
M I D foo ti n g bas e abov e g roun d paint
P M S 430 C
Forecour t: F ascia C ompon en t, Dispenser Val ance, D isp ens er Skir t 3 M F i lm In tense Blue 180 - 4 7
3 M F i lm Oly m p ic Blue 180 - 5 7
Forecou r t: Di s p enser Sk i r t, T o p o f Bol lar d P M S 293 5 C
Sherw i n Wil lia ms C us tom C olor - P ain t S p e c
Pa i n t F in i sh - Semi G los s - P a i n t a p pli ca ti on no t p res en tl y u se d on f orecou r t
P M S 123 5 C
Sherw i n W i ll i ams Cus tom C olor - P a i n t S p e c Pa i n t Fin i sh - Semi Gloss f or M I D Band - p oles and cabin e t
13 - Gulf Logo bri ght yello w
P MS 1 16 C M a tc h
H i g hl ig ht y ell o w i n Gulf L o g o
14 - Gulf b lack
Black
Sati n ﬁ nish
Sherw i n Wil lia ms C us tom C olor - P ain t S p e c
Pa i n t F in i sh - Semi G los s used on M I D p ole s P M S P rocess B L U E C
Sherw i n W i ll i ams Cus tom C olor - P a i n t S p e c Pa i n t Fin i sh - Semi Glos s

Light gra y ful l he ig h t of boll ard

Page 192 of 249 ends

BIG RED ROOSTER FLOW
2 Northfield Plaza, Ste 250
Northfield, IL 60093
P: (847) 441-1818 F: (847) 592-9564
Revision #
R5
Facility #
92067890
Page #
14 OF 14
*THIS IS NOT AN INSTALLATION GUIDE* Permit Pack
Date
01_10_2025
Customer
California Fuel Supply Inc.

Created by
B.DIGHERO
D Paint Visuals
NOT E: Exist ing dispen ser rise rs. SW or o ther
pai nt suppl ier to prov ide new pain t spe c matchi ng Gulf Light Gray 06 for ex teri or meta l risers . Paint spec wil l ne ed to hav e perf ormanc e ca pabilit ies for th is forecou rt co ndit ion . Se mi gloss ﬁ nish.

Sherwi n Williams -
City Scape - S W - 7067
Paint Fin ish - Sa tin
Forecourt: Isl and C urb Pai nt,
MID footi ng bas e
above ground pai nt
PMS 430C Ma tch
04 - Gu lf Whit e - Pai nt
03 - G ulf Light Bl ue
01 - Gulf Orang e
MID poles
09 - Gulf W hit e Canopy Deck
Sherw in Willia ms -
Extra White S W-700 6 White
Paint Finish - S emi Glo ss
06 - Gu lf Lig ht Gra y
Sherw in Willi ams -
Argos S W7065
Paint Fini sh - Semi G los s
Sherwi n W illi ams -
Custom Color Mi x
Semi Gloss
Sherwi n W illi ams -
Custom Color Mi x
Semi Gloss
Sherw in W illi ams -
Snow Bou nd S W-70 04 White
Satin
For s peci ﬁc pai nt applicat ions
that require diﬀ erent perfo rmance
spe cs than SW-70 04, all other cus tom
pai nt to match Gulf 04 Whi te f or
col or match , satin ﬁni sh.
07 - Gulf D ark Gra y
Forecour t: Top of Boll ard
Forecourt : P rese ntly not used
Sherwi n W illi ams -
Custom Color Mi x
Paint Fini sh - Semi Glos s
02 - G ulf Blue
Forecourt:

Canopy dec k
Forec ourt Col umn s, D ispens er
Valan ce, Blad e Sig ns,
Store wall s, Car Wa sh wall s
above wain sco t, U ndercan opy
Kiosk wall s above wainscot,
Light Pole s, Vent Pip es
Forec ourt: Gulf Light Gray o n lower sect ion
for bollards under the fue ling canop ies.

Sit e bollards at Store, C ar Wash and all b ollards not under fueling canopy shou ld be Sol id Gulf
light gray full height of b ollard
She rwin Williams - Argos SW-7065 -
Paint Finish - Semi Glos s
M I D Ban d - p o l e s a n d ca b i n et
0 5 - G u lf Ye llo w
S h er w in W i ll i am s -
C u st o m Co l or M i x
S e mi Gl o s s

Page 193 of 249 ends

Page 194 of 249 ends

COMMUNITY DEVELOPMENT P. O. BOX 520 · 200 Old Bernal Avenue www.cityofpleasantonca.gov Pleasanton, CA 94566-0802 Planning Building & Safety Code Enforcement Permit Center Traffic Engineering (925) 931-5600 (925) 931-5300 (925) 931-5620 (925) 931-5630 (925) 931-5677 Fax: 931-5483 Fax: 931-5478 Fax: 931-5478 Fax: 931-5478 Fax: 931-5487 January 30, 2025
VI
A Email:
[email protected]
G
uy Houston
California Gold Advocacy Group
6300 Village Parkway
Suite 200
Dublin, CA 94568
S
ubject: P24-0732, Gas Station Monument, Wall, Canopy Signage 4212 First Street
E
ffective Date: March 5, 2025
D
ear Guy:

T
he City of Pleasanton has completed its Sign Design Review procedure for your proposal to install new monument, wall, and canopy signage as part of a gas station rebranding for Gulf Gas Station located at 4212 First Street.

Y
our application has been approved, subject to the following conditions:

1. T
he proposed signage shall conform substantially to the elevation drawings/photos, and related materials, Exhibit B, marked “Received January 29, 2025,” on file at the Planning Division. Minor changes to the project may be approved by the Director of Community Development if found to be in substantial conformance with this approval.

2. A
Planning Division final inspection shall be required. Prior to final inspection, if applicable, all existing building signs shall be removed and all wall surfaces, including, but not limited to any holes in the wall resulting from its removal shall be patched, repaired, and/or replaced to match the existing wall color and texture to the satisfaction of the Director of Community Development.

3. A
ll canopy signage and lighting (except under canopy lighting) shall be remotely turned off daily by 10:00 p.m. Canopy signage and lighting shall not be turned on daily prior to 7:00 a.m. (Project Specific Condition)
ATTACHMENT 3

Page 195 of 249 ends

Guy Houston, California Gold Advocacy Group – P24-0732

Page 2 ends

January 30, 2025

4. There shall be no additional signage on the subject property without prior approval from the City.

5. To the extent permitted by law, the project applicant shall defend (with counsel reasonably acceptable to the City), indemnify and hold harmless the City, its City Council, its officers, boards, commissions, employees, and agents from and against any claim (including claims for attorney’s fees), action, or proceeding brought by a third party against the indemnified parties and the applicant to attack, set aside, or void the approval of the project or any permit authorized hereby for the project, including (without limitation) reimbursing the City its attorney’s fees and costs incurred in defense of the litigation. The City may, in its sole discretion, elect to defend any such action with attorneys of its choice.

Any interested party may file an appeal of this approval within 15 days of the date of approval.

Further, per Pleasanton Municipal Code section 18.144.010, the City Council may elect to review this action within 15 days following the date of approval, or at its next regular meeting (March 4, 2025), whichever is later. Therefore, approval of the Sign Design Review will become effective on March 5, 2024, unless appealed prior to that time.

You may apply for a building permit after completion of the Sign Design Review procedure’s appeal period or, if you wish to apply for a building permit before the end of the appeal period, upon submittal of a signed Waiver Form to the Planning Division. The waiver acknowledges that plan check fees may be forfeited if the approval is overturned, or the design is significantly changed as a result of an appeal. In no case will a building permit be issued before the end of the appeal period.

The Building and Safety Division only accepts electronic submittals through their online portal system (Electronic Building Plan Check Submittals
). If you need assistance submitting online,
have questions regarding building permit fees or the building permit process, please contact the Building and Safety Division at (925) 931-5300 /
[email protected].

Sign Design Review approval shall lapse and become void one year following the effective date of project approval, unless prior to the expiration of one year, a building permit is issued and construction is commenced and diligently pursued toward completion or an extension has been approved by the City.

If you have questions, please feel free to contact me at (925) 931-5612.

Sincerely,

Eric Luchini
Senior Planner

Page 196 of 249 ends

Enclosure/s: Building Permit Questionnaire

CC: File

A COPY OF THIS LETTER AND A COMPLETED BUILDING PERMIT

QUESTIONNAIRE (ATTACHED) MUST BE INCLUDED WITH THE PLAN CHECK

PACKAGE SUBMITTED TO THE BUILDING AND SAFETY DIVISION WHEN APPLYING FOR BUILDING PERMITS ONLINE.

Page 197 of 249 ends

EFFECTIVE DATE: March 5, 2025

BUILDING PERMIT QUESTIONNAIRE
This questionnaire needs to be completed and included with the plan check package submitted to the Building and Safety Division when filing for a building permit online for the project described below. Its purpose is to ensure the plans are checked in a timely manner and the project is built according to the approved plans. We appreciate your cooperation and if you have any questions, please contact the Planning Division at (925) 931-5600 / [email protected].

1. Applicant’s Name and Address:

Guy Houston, California Gold Advocacy Group, 6300 Village Parkway, Suite 200, Dublin, CA 94568

2. P24-0732, Project Address: 4212 First Street

3. Description of the project for which a permit is being requested:

Install new monument, wall, and canopy signage as part of a gas station rebranding for Gulf Gas Station

4. Do you certify that the plans submitted for issuance of building permits conform in every respect to the approved plans and to all conditions of approval? ___YES ___NO

5. If the answer to question No. 6 is ‘NO,’ please list every item on the building permit plans which differs from the approved plans or conditions of approval. Use the reverse side or attach additional sheets if necessary. All changes to the approved plans should be clouded with delta numbers (∆).

I hereby attest the above is true and correct. I understand that failure to correctly answer these questions may result in a delay of issuance of building permits and if changes are discovered after the permit is issued, I am responsible for revising the project to conform to the plans approved through the Planning Division.

_____________________ _________________________________ Date Signature

_________________________________
Phone Number

_________________________________
Email

Page 198 of 249 ends

Gulf Gas Station
4212 First Street
Sign Design Review (P24-0731)
City Council
May 6, 2025
Background
•April 15, 2025 – City Council considered Sign Design Review approval for new monument, wall, canopy, and pump signage as part of a gas station rebranding for Gulf gas station located at 4212 First Street (former Shell gas station)
•Continued to May 6, 2025 – Staff to:
Provide a timeline of approval, permitting and installation of the signage
Conduct an inspection of installed signage to determine its compliance with the Zoning Administrator approval
Work with the applicant to find opportunities to modify and improve the signage

Page 199 of 249 ends

Timeline of approval, permitting and installation
of the signage
x 12/3/24 – Sign Design Review application submitted
x 12/19/24 – Sign Design Review application deemed incomplete x 12/2024 to 01/28/25 – Multiple staff/applicant meetings x 01/30/25 – Sign Design Review application deemed complete x 01/30/2025 – Sign Design Review application approval letter issued (effective date of 03/05/25) x 02/20/25 to 02/21/2025 – Building Division completes their plan check (permits held until 03/05/25) x 02/22/25 to 03/03/25 – Staff observes the applicant has installed the new wall, canopy, and pump signage without permits 03/04/2025 – City Council requests to review the Zoning Administrator approval x 03/07/2025 – Unaware of the City Council request, Building Division issues the Sign Design Review permits x 03/08/205 to 04/14/2025 – Staff observes the applicant has installed the monument signage with permits x 04/15/2025 – City Council hearing for review of Zoning Administrator approval (Continued to May 6, 2025) Planning Staff inspection
x Wall, Canopy, Pump Signage – In compliance
o Signage design and colors comply
o Signage dimensions comply
x Monument Sign – Not in compliance
o Sign design and colors comply
o Brick base and side surrounds comply
o Sign height does not comply
Approved monument sign height exceeds the height of previous monument sign (protrudes above the height of the existing brick surround), which was explicitly not allowed per the ZA approval.

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Planning Staff inspection
Applicant proposed signage modifications

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Staff Recommendation
x Opportunities discussed for the reduction of branding with the applicant x The applicant has agreed to make modifications to the monument sign, which was found to be out of compliance with the Zoning Administrator’s approval; and staff supports these changes x The applicant is unwilling to make modifications to the wall, canopy, and pump signage, since those are in compliance with the Zoning Administrator’s approval
x Staff recommends upholding the Zoning Administrator’s Approval,subject to the described revisions to the monument sign x Optional COA No.6 to reduce ”excess” branded color elements:
o 6. CANOPY SIGNAGE: The applicant shall revise the project plans for the gas station canopy, so as to eliminate the majority of the branded color panel elements of the design and limit branding to use of the Gulf “disc” logo or Word Mark, the latter which may be on a branded color background, on up to three sides of the canopy. Such elements, inclusive of any colored background, shall occupy no more than 25 percent of the area of each respective face of the canopy, and the remainder of the canopy fascia to be a neutral color such as white, grey, or tan.

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Item #19

CITY COUNCIL AGENDA REPORT

May 6, 2025
Public Works - Utilities Division

TITLE: RECEIVE THE WATER AND RECYCLED WATER COST OF SERVICE STUDY

AND RATE DESIGN ANALYSIS, APPROVE A RATE STRUCTURE THAT

INCLUDES UNIFORM CONSUMPTION-BASED VARIABLE RATES AND FULL FIXED CHARGE RECOVERY OF ZONE 7 FIXED COSTS, AND APPROVE

CHANGES TO CUSTOMER DISCOUNT PROGRAMS BASED ON LOW-INCOME

ELIGIBILITY

SUMMARY
The City owns and operates water and recycled water systems that supply and deliver potable and recycled water to its customers and a sewer system that conveys sewage from its customers to wastewater treatment plants. These systems are managed financially as separate enterprise funds.

On September 3, 2024, the City contracted with Water Resources Economics, LLC (WRE) to perform rate studies and develop cost-based, legally defensible rates for existing customers, using a three-step process. These rate studies are designed to support the long-term financial sustainability of the City’s utility operations and industry best practices, and to comply with public notification requirements (i.e., Proposition 218). As the first step in the process, on March 4, 2025, the City Council approved the Water Enterprise Financial Plan, which analyzed the revenue increase needed to support the capital improvement projects (CIP) and operations and maintenance (O&M) programs identified in the Water System Management Plan (WSMP).

Staff have now completed step two: performing a cost of service study and rate design analysis. This agenda report summarizes that analysis, including recommendations for rate structures and preliminary four-year rates, with a recommendation to approve a rate structure that includes uniform consumption-based variable rates and full fixed charge recovery of Zone 7 fixed costs, and changes to customer discount programs based on low-income eligibility.

Next steps include finalizing proposed water and recycled water rates based on City Council direction on the rate structure, updating water connection fees in accordance with Proposition 26, and developing updated drought/water shortage rates. These items are scheduled to be presented to the City Council in June 2025, followed by City Council final approval of the public notifications in July 2025, with the public hearing process from August through October 2025, and new water rates effective on January 1, 2026.

RECOMMENDATION

1. Receive the water and recycled water cost of service study and rate design analysis.

2. Approve rate structure, including uniform consumption-based variable charges for all customer classes and full fixed charge recovery of Zone 7 fixed costs.

3. Accept staff recommendations to discontinue the senior discount program and to

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continue to offer the discount program to qualified low-income customers with less than 30 CCF bi-monthly usage.

BACKGROUND
The City is a water retailer that operates and maintains a water distribution system to city residences and businesses for domestic, irrigation, firefighting and other uses. Zone 7 Water Agency (Zone 7) is the Tri-Valley’s water wholesaler that procures water from the California Department of Water Resources (DWR) and produces water from its regional wells, which it sells to the City and other Tri-Valley water retailers for distribution. Effective November 2022, the City discontinued distributing water supplied from the City-owned groundwater wells due to increasing per- and polyfluoroalkyl (PFAS) regulatory requirements. Since that time, the City has been receiving 100 percent of its water supply from Zone 7.

In 2023, the City Council approved a two-year water rate increase (30 percent in 2024 and 12 percent in 2025) to help maintain adequate funding for short-term operations and maintenance of the water system and replenish the Water operations and maintenance (O&M) Fund 420 reserves to City Council-approved levels. Subsequently, the City completed the Water System Management Plan (WSMP), which identified a 20-year Capital Improvement Program (CIP) and long-term operations and maintenance strategies. In January 2025, the City Council approved the WSMP, which serves as the foundation for the financial planning component of this rate study.

On March 4, 2025, the City Council approved the Water Enterprise Financial Plan (step one of the water rate study process), including implementing the Enhanced project delivery model from the WSMP, a revenue increase of 15 percent for the first two years and 8 percent for the following two years, and issuing $35 million of debt to fund near-term capital improvements.

With the financial plan in place, staff developed step two of the rate study process, which includes:
• Cost of service study that allocates the revenue requirements determined as part of the previously completed financial analysis (step one) among different customer classes • Rate design analysis that makes recommendations on rate structure that consider cost of service and related policy and pricing objectives
• Estimation of the impact on the General Fund to maintain the City’s current discount programs.

A separate rate study for the sewer enterprise is scheduled to begin in late 2025, following completion of the Sewer System Management Plan (SSMP) and the Long-Term Sewer Capital Improvement Plan (CIP). In the interim, staff will recommend adjusting sewer rates annually based on the Consumer Price Index (CPI) until the study is complete as part of a future City Council agenda item.

DISCUSSION
The objective of the cost of service study is to ensure revenue requirements are equitably distributed to ratepayers commensurate with their service requirements. The cost of service study was developed using the principles established by the American Water Works

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Association (AWWA) Manual M1 and are in line with industry standards and legal requirements outlined in Proposition 218. The rate design analysis involves the development of a rate structure that considers cost of service and related policy and pricing objectives. A summary of the major rate structure policy topics is provided below.

Tiered vs. Uniform Consumption-Based Variable Charges
Tiered consumption-based variable charges have historically been a common rate structure used by water agencies - including the City - to promote water conservation and maintain affordability for lower water users. Over the past three years, several court cases in California have addressed the legality of using tiers, primarily focusing on their compliance with Proposition 218 requirements in that:
• Rates must be proportional to the cost of service.
• Revenue cannot exceed the funds required to provide the service. • No user should pay more than their proportional share. • Agencies must demonstrate the cost basis for each tier.

Based on recent court cases, WRE uses the following guidelines when considering tiered consumption-based variable charges:
• Strict Proportionality: The water charges strictly reflect the actual cost of providing service at each consumption level, in compliance with public notification requirements (i.e., Proposition 218).
• Conservation vs. Compliance: While promoting water conservation is crucial, rate structures must still adhere to legal requirements, ensuring that the resulting water rate structure is cost-justified.

The City’s current consumption-based variable charges include a 4-tiered rate structure for Single Family, and a uniform rate structure for Multi-Family, Commercial/Industrial, and Potable Irrigation. Where tiered-rate structures are used in the industry, they are typically cost- justified based on the availability of alternative water supply sources, conservation program costs, and/or revenue offsets from non-rate revenues such as property taxes. For the City, Zone 7 is currently the only water supply source available (City groundwater pumping allotment will not be used during the time period of these rates), its conservation program costs are minimal, and the water enterprise does not have non-rate revenue offsets. For these reasons, staff recommends that the City utilize a uniform consumption-based variable rate structure for all customer classes.

Variable and Fixed Charges
Consumption-based variable charges represent the portion of a water bill charged to the customer that is dependent on their water consumption. City water customers have two variable charges: Zone 7 variable charges (related to City water supply purchases from Zone 7) and City variable charges (related to the City’s delivery of water to customers). Zone 7’s variable charges are determined by Zone 7. The City’s variable charges include the following costs:
• Treatment costs – chemicals and energy required to treat water with fluoride and to

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maintain chlorine residual in system
• Energy costs – electricity needed to pump and move water through the system • Operations and maintenance – daily upkeep of the water distribution system • Regulatory compliance – testing, monitoring, and reporting to comply with state and federal drinking water requirements
• Conservation programs – programs designed to reduce water use and manage drought response.

Fixed charges (sometimes called service charges, base charges, or meter charges) represent the portion of a water bill charged to the customer that is independent of their consumption.

Fixed charges are based on meter size (larger meters equate to higher fixed charges due to capacity demands) and provide stable revenue to the utility, which is especially important during periods of reduced water consumption. City water customers have two fixed charges:

City fixed charges related to delivery of water to customers, and Zone 7 fixed charges related to City water supply purchases from Zone 7. The City’s fixed charges cover meter costs (i.e., meter maintenance, reading, and repair and replacement) and customer service and billing costs. Zone 7’s fixed charges are determined by Zone 7.

The City’s current water rate structure only charges customers 32 percent of the Zone 7 fixed costs as a fixed charge, with the remaining percentage converted and added to the consumption-based variable charge. To maintain the financial stability and sufficiency of the water enterprise and reduce risk to the City in periods of reduced water demand, City staff and the City's Water Advisory Group (PWAG) recommend proceeding with 100 percent fixed charge recovery of Zone 7 fixed costs in its rate structure. The disadvantage of this recommendation is that it has the most impact on the lower water usage customers as this fixed charge will no longer be discounted by shifting to consumption-based variable charges.

As an alternative to the recommendation, WRE also evaluated a 75 percent fixed charge cost recovery scenario. A comparison of the two scenarios is discussed below.

Preliminary Rates
The attached technical memorandum presents the rate design analysis and the resulting preliminary rates for both the recommended and alternative scenarios, including a comparison with neighboring water agencies. The major findings are presented below.

1. 100 Percent: Under the recommended scenario of 100 percent fixed charge recovery of Zone 7 costs, year 1 Single Family customer bi-monthly water bills will be impacted as follows:

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2. Alternative - 75 Percent: Under the alternative scenario of 75 percent fixed charge recovery of Zone 7 costs, year 1 Single Family customer bi-monthly water bills will be impacted as follows:

For both scenarios, the proposed water rate structure has a higher impact on lower- consumption customers as compared to higher-consumption customers due to switching to a higher fixed-cost recovery model for financial stability and a switch to uniform consumption-based variable charges (based on recent court cases which ruled against tiered variable charges), which both had previously provided heavily reduced rates for low usage customers. A comparison of the year 1 bi-monthly bill impacts for both scenarios based on usage levels is presented below:

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In year 1, for low and average water users, the proposed water bi-monthly bills under both scenarios are lower when compared to other Tri-Valley water suppliers (Livermore and DSRSD). For high water users, the proposed water bi-monthly bills under the recommended scenario are mid-range to other Tri-Valley cities and for the alternative scenario they are higher.

Recycled Water
The City purchases and delivers recycled water to customers in limited parts of its service area. The costs and revenue requirements of the recycled water program are calculated independently of the potable water system and paid for by recycled water customers. The recycled water rate structure includes both a City fixed charge and a variable charge that is for both recycled water supply purchases and distribution to customers. Refer to the attached technical memorandum for proposed recycled water charge, which include an increase in the bi-monthly fixed charge over four years and an increase in the variable charge of approximately 9 percent in year 1, 15 percent in year 2, and 8 percent in years 3 and 4.

City Discount and Subsidiary Program
The City currently offers a 20 percent discount on water and sewer rates for single-family residents who qualify as a “senior” (age 65 or older) and a 30 percent discount for residents who qualify as a low-income family (those who qualify for PG&E, PacBell, or cable television discounts through either the California Department of Economic Opportunity or the Social Security Administration). Residents cannot apply for both discounts. The City also currently limits both programs to a discount only if the water customer’s bi-monthly water consumption is less than or equal to 30 CCF maximum usage. These discount programs are funded through the City’s General Fund and are not, and are not permitted to be, funded by rates. The senior discount program currently has approximately 3,200 enrolled customers and costs the General Fund approximately $300,000 per year. The low-income program currently has approximately 225 enrolled customers and costs the General Fund approximately $36,000 per year.

Staff recommends maintaining the low-income discount program with maximum bi-monthly water consumption of less than 30 CCF. However, staff recommends discontinuing the senior discount program as seniors can still qualify as a low-income family if they show proof of participation in existing State or Federal Programs such as Supplemental Security Income (SSI), Medi-Cal, CalFresh, PG&E CARE or FERA Program, or low-income property tax exemptions through the County Assessor’s Office. These are third-party verified programs that require minimal resources from the City.

Pleasanton Water Advisory Group Review

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PWAG met with WRE and City staff on April 9, 2025, to review the analysis and potential outcomes and impacts. PWAG recommended seeking City Council approval for a uniform rate structure with 100 percent recovery of Zone 7 fixed fee, and a modified discount program that is limited to qualified low-income households, with no specific discount based on age. PWAG also suggested presenting the 75 percent recovery of Zone 7 fixed fee scenario for comparison and discussion.

RECOMMENDATION
Staff recommends approving a rate structure that includes uniform consumption-based variable charges for all customer classes and full fixed charge recovery of Zone 7 fixed costs.

The uniform consumption-based variable charge is consistent with recent court cases that have ruled against tiered variable charges. The full fixed charge recovery of Zone 7 fixed costs provides stable revenue to the utility, which is especially important during periods of reduced water consumption. The disadvantage of this recommendation is that it has a higher impact on lower water usage customers as compared to higher water usage customers.

Alternative
An alternative to the recommended rate structure is to reduce the fixed charge recovery of Zone 7 fixed costs from 100 percent to 75 percent. This will slightly reduce the impact on lower water usage customers as compared to higher water usage customers, but will include revenue risk for the City to cover Zone 7 fixed costs, particularly during periods of reduced water consumption.

NEXT STEPS
Upon direction on the water rate structure and discount program, staff will proceed to the next phase of water rate study. The target schedule and deliverables are as follows:
• June 3 - City Council meeting: final water rates, connection fees, drought rates • July 15 - City Council meeting: approve Proposition 218 notice, accept rate study report • July 30 - Last day to mail out public notification of proposed rate changes • October 7 - City Council meeting: Public Hearing to adopt water rates • January 1, 2026 - New rates effective

EQUITY AND SUSTAINABILITY
As a full-service municipality, the City provides a wide range of services and programs to meet the needs of all community members, including as the City's water retailer. Completing the water rate and connection fee studies will provide information intended to support the fiscal sustainability of the City's water enterprise fund.

OUTREACH
The City has proactively shared information on water activities and efforts related to the Water System Management Plan and the Water Rate Study, including the Pleasanton Water Open House, a "Let’s Talk Water" questionnaire, press releases, the Pleasanton Pipeline newsletter, social media posts for "Water Wednesdays", continuous updates to the Pleasanton Water webpages, and online portal, bill inserts and similar notices and messaging. The City continues to engage the Pleasanton Water Advisory Group - comprised of residents and businesses who reflect a broad spectrum of community interests and perspectives - to provide input and

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feedback on improving the sustainability and stability of the City's water system.

STRATEGIC PLAN ALIGNMENT
Approval of this action advances the ONE Pleasanton strategic plan goal of Funding our Future, Strategy 3 - Evaluate and update enterprise revenue sources, including utility rates, and connection and user fees to address growth and meet current needs.

FISCAL IMPACT
This item has no fiscal impact at this time as this is the second step in a three-step process.

Prepared by: Submitted by: Approved by:

Siew-Chin Yeong, Director
of Public Works
Siew-Chin Yeong, Director of Public
Works

Gerry Beaudin, City
Manager

Attachments:

1. WRE Technical Memo

2. Presentation

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Memo

To: Siew-Chin Yeong, Director of Public Works – City of Pleasanton From: Sanjay Gaur, Founder/President – Water Resources Economics, LLC Date: April 25, 2025
Re: Water Rate Scenarios Technical Memo

INTRODUCTION

Water Resources Economics, LLC (WRE) was engaged by the City of Pleasanton (City) in 2024 to conduct a water and recycled water rate study to develop an updated four-year schedule of water and recycled water rates. The City is seeking City Council input on potential rate structure and discount program options to complete the rate study process and finalize a multi-year proposed water rate structure. Each scenario has been devised based on proposed changes to recovery of Zone 7 fixed costs, the variable charge rate structure, and the eligibility requirements of the City’s discount program.

The following rate structure scenarios were devised with the following goals in mind:
• Enhancing revenue stability and reducing the City’s financial risk related to Zone 7 water supply in case of decreased future water consumption
• Improving legal defensibility of rate structure in uncertain legal landscape

RECOVERY OF ZONE 7 FIXED COSTS

The City’s collects water rate revenue through bi-monthly fixed charges and variable charges based on customer usage. Bi-monthly fixed charges are collected every billing period regardless of the amount of water customers consume.

The City’s only source of supply is imported water from Zone 7 Water Agency. The cost of purchasing water from Zone 7 represents a significant portion of operating expenses in FY 2025 (over 70% of operating expenses). Zone 7 costs include two components:
• An annual fixed cost, billed to the City regardless of imported water purchases • A variable cost, based on imported water purchases in hundred cubic feet (ccf)

In FY 2025, fixed costs represent 44% of total Zone 7 costs to the City. The fixed charge is reviewed and updated annually by Zone 7. It is common for water agencies to recover some fixed costs through variable charges to lessen the impact on lower water users. However, in periods of reduced water demand this poses a risk that the agency will not recover enough variable charge rate revenue to cover its fixed costs.

To maintain financial stability and sufficiency of the water enterprise, the City will need to ensure that it can cover its Zone 7 fixed costs, even during periods of decreased water demand and decreased consumption charge revenue. Although Zone 7 has always imposed an annual fixed charge, the City has historically recovered both Zone 7 fixed and variable costs through its variable charges. The City’s last rate study, which was completed in 2023, increased Zone 7 fixed cost recovery on fixed charges from 0% to the current level of 32%. In comparison, neighboring agencies who also rely on Zone 7 for supply recover more fixed costs than the City.

It is important to find a balance between ensuring revenue stability and for the City and customer affordability, especially for lower water users. Two scenarios for recovery of Zone 7 fixed costs on fixed charges will be

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City of Pleasanton
Water Rate Scenarios Technical Memo

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evaluated for rate impacts, based on recommendations made by City staff and the Pleasanton Water Advisory Group (PWAG):
• 75% of Zone 7 fixed costs recovered on fixed charges
• 100% of Zone 7 fixed costs to be recovered on fixed charges

VARIABLE CHARGE RATE STRUCTURE

The City’s current variable charge rate structure consists of a four-tiered variable charge for single family residential customers and a uniform charge for all other customer classes based on usage. Recent court cases have highlighted potential legal risks associated with tiered rate structures for different customer classes. The main takeaway from these recent court cases is that tier definitions must be cost-justified and specific to the agency. This means that breakpoints between different tiers must be justified based on agency specific customer usage characteristics and that the agency must be able to prove, based on its cost structure, that it is more expensive to provide water service at each ascending tier of water usage. Typically, this is justified based on the number of supply sources available and their costs, conservation costs, or offsets from revenue sources that are not related to service (of which the City has none). For example, usually local groundwater production tends to be less costly than importing water so the available water supply from groundwater is used first to meet demand needs in lower tiers followed by imported water for any residual demand in higher tiers.

Considering that the City currently has one source of supply and is projecting to not have any groundwater supply within the study period, WRE recommends moving away from the City’s current four tiered structure and implementing a uniform variable charge for all customers, including single family residential.

PROPOSED RATES

75% of Zone 7 Fixed Costs Recovered on Fixed Charge

The table below shows the current proposed four-year water rates with 75% of Zone 7 fixed costs recovered on the fixed charge.

Proposed Water Rates Current
1/1/2025
Proposed
1/1/2026
Proposed
1/1/2027
Proposed
1/1/2028
Proposed
1/1/2029
Bi-Monthly Fixed Charge
5/8" $24.01 $46. 37 $53.33 $57.60 $62.21
3/4" $34.30 $66.15 $76.08 $82.17 $88.75
1" $60.06 $105.72 $121.58 $131.31 $141.82
1 1/2" $127.01 $204.64 $235.34 $254.17 $274.51
2" $168.21 $323.34 $371.85 $401.60 $433.73
3" $466.94 $699.23 $804.12 $868.45 $937.93
4" $817.14 $1,253.17 $1,441.15 $1,556.45 $1,680.97
6" $1,445.48 $2,578.67 $2,965.48 $3,202.72 $3,458.94
8" $3,608.59 $5,546.20 $6,378.13 $6,888.39 $7,439.47
10" $5,668.70 $8,315.91 $9,563.30 $10,328.37 $11,154.64 Variable Charge ($/ccf)
Single Family $6.30 $7.25 $7.83 $8.46
Tier 1 $6.15
Tier 2 $7.26
Tier 3 $7.89
Tier 4 $8.39
Multi-Family $6.13 $6.30 $7.25 $7.83 $8.46
Commercial/Industrial $6.28 $6.30 $7.25 $7.83 $8.46
Potable Irrigation $7.28 $6.30 $7.25 $7.83 $8.46

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City of Pleasanton
Water Rate Scenarios Technical Memo

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100% of Zone 7 Fixed Costs Recovered on Fixed Charge

The table below shows the current and proposed four-year water rates with 100% of Zone 7 fixed costs recovered on the fixed charge.

CUSTOMER IMPACTS

75% of Zone 7 Fixed Cost Recovered on Fixed Charge
The table below shows the impact of a uniform rate structure while with 75% of Zone 7 costs recovered on the fixed charge relative to current customer bills. For a customer using 24 ccf per bi-monthly period on average, the impact is $21.52, or $10.76 per month.

The table below shows the impacts over four years of proposed revenue adjustments.

Proposed Water Rates Current
1/1/2025
Proposed
1/1/2026
Proposed
1/1/2027
Proposed
1/1/2028
Proposed
1/1/2029
Bi-Monthly Fixed Charge
5/8" $24.01 $58. 33 $67.08 $72.45 $78.25
3/4" $34.30 $84.10 $96.72 $104.46 $112.82
1" $60.06 $135.62 $155.97 $168.45 $181.93
1 1/2" $127.01 $264.45 $304.12 $328.45 $354.73
2" $168.21 $419.04 $481.90 $520.46 $562.10
3" $466.94 $908.56 $1,044.85 $1,128.44 $1,218.72
4" $817.14 $1,629.97 $1,874.47 $2,024.43 $2,186.39
6" $1,445.48 $3,356.19 $3,859.62 $4,168.39 $4,501.87
8" $3,608.59 $7,220.88 $8,304.02 $8,968.35 $9,685.82
10" $5,668.70 $10,827.91 $12,452.10 $13,448.27 $14,524.14 Variable Charge ($/ccf)
Single Family $5.70 $6.56 $7.09 $7.66
Tier 1 $6.15
Tier 2 $7.26
Tier 3 $7.89
Tier 4 $8.39
Multi-Family $6.13 $5.70 $6.56 $7.09 $7.66
Commercial/Industrial $6.28 $5.70 $6.56 $7.09 $7.66
Potable Irrigation $7.28 $5.70 $6.56 $7.09 $7.66

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City of Pleasanton
Water Rate Scenarios Technical Memo

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The graphs show the impact of a uniform rate structure
with 75% of Zone 7 fixed costs recovered on the fixed
charge relative to the bills of other agencies that rely on Zone 7 supply. Currently Pleasanton bills at low usage
(10 ccf) and average usage (24 ccf) are the lowest and
bills at very high usage (70 ccf) are the highest relative to the bills of other agencies. After the changes,
Pleasanton bills at low and average usage remain the
lowest, and Pleasanton bills at very high usage remain
the highest.

The graph to the left shows single-family
bi-monthly bill impacts for current
customer bills. Most bills (67%) will see
an increase between $20 and $40,
approximately 25% will see an increase
less than $20, and approximately 8%
will see an increase higher than $40.

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City of Pleasanton
Water Rate Scenarios Technical Memo

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100% of Zone 7 Fixed Cost Recovered on Fixed Charge
The table below shows the impact of a uniform rate structure while with 100% of Zone 7 costs recovered on the fixed charge relative to current customer bills. For a customer using 24 ccf per bi-monthly period on average, the impact is $19.08, or $9.54 per month.

The table below shows the impacts over four years of proposed revenue adjustments.

The graphs show the impact of a uniform rate structure
with 100% of Zone 7 fixed costs recovered on the fixed
charge relative to the current bills of other local water agencies that rely on Zone 7 supply. After the changes, Pleasanton bills at low usage (10 ccf) and average
usage (24 ccf) remain the lowest. Pleasanton bills at
very high usage (70 ccf) are in the mid to high range
relative to the bills of other agencies.

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City of Pleasanton
Water Rate Scenarios Technical Memo

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The graph to the left shows single-family
bi-monthly bill impacts for current
customer bills. Most bills (52%) will see
an increase between $20 and $40,
approximately 27% will see an increase
less than $20, and approximately 22% will
see an increase higher than $40.

PROPOSED RECYCLED WATER RATES

The table below shows the current and proposed four-year recycled water rates. The fixed charge for recycled water customers only includes the Pleasanton fixed charge and does not include any Zone 7 costs. The variable charge for recycled water customers includes recycled water purchase and distribution costs.

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COMPREHENSIVE WATER RATE STUDY
Cost of Service Study and Rate Design Analysis
May 6, 2025
STAFF RECOMMENDATION:
•To approve the proposed water rate structure changes:
•Uniform variable charge for all customers
•100% of Zone 7 fixed costs recovered on fixed charge
(recommended by PWAG)
•Maintain Low Income Discount based on current discount program
•Eliminate Senior Discount to reduce impact to General Fund

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BACKGROUND
• In 2023, adopted One Pleasanton
Strategic Plan for next five years.
• In March 2025, City Council updated
its strategic priorities including:
• Investing in Our Environment
• Water Supply Alternatives Study &
PFAS Water Quality Issues
• Long-term Planning for Infrastructure
and Public Facilities
• Funding Our Future – Long-term
Strategy for Funding Operations and
Maintenance of Facilities and
Infrastructure
• City has taken a strategic,
progressive approach to investing
in the future of our water system.

Document Available Online

ESTABLISHING WATER RATES
•In September, the City engaged Water Resources Economics to conduct a Comprehensive Water Rate Study.
•City’s Water System Management Plan (WSMP) and Water Enterprise Financial Analysis set the foundation and framework for the study.

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HISTORY OF WATER RATES
•Pleasanton’s Water Enterprise Fund pays for the City’s water systems, operations, and related costs and services
• Costs are not covered by the City’s General Fund
•From 2011 to 2023, while Zone 7 increased rates, the City's rates were only adjusted for inflation.
•First 20 CCFs FREE for all customers - Cost the City $500,000/year •In 2023, approved an emergency rate increase, deferred additional rate increases. Rate increases went into effect in January 2024 and 2025. •Added first Zone 7 fixed charge to rate structure, previously all variable •Driven by aged infrastructure and decommissioning of the City’s groundwater wells
•City began importing 100% of its water from Zone 7

PRIORITIES FOR RATE SETTING
•Ensure Financial Stability and Resiliency
•100% Recovery on Zone 7 Fixed Costs
•Greater Revenue Stability
•Eliminate Unfunded Subsidies
•Establish Consistent, Equitable Rates
•Achieve Higher Cost Recovery
•Reduce Legal and Financial Risk
•Maintain Affordability through Appropriate Assistance Programs •Meet Short- and Long-Term Infrastructure Needs
"Pleasanton is committed to
providing a safe, reliable, and
sustainable water supply for
residents and businesses—
now and well into the future."

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PUBLIC OUTREACH & ENGAGEMENT
• Pleasanton Water Open House
• Let’s Talk Water Questionnaire
• Press Releases
• Pleasanton Pipeline Newsletter
• Social Media Posts on Water Wednesdays
• Updated Pleasanton Water Webpages
• Online Portal, Bill Inserts & Notices
• Upcoming:
• Prop 218 Notice - Sent to All Customers
• New Water Rates Webpage & FAQ
• Water Rate Calculator
• Post Rate Adoption Activities - New Rates,
Assistance Programs, Water Conservation
Rebates and Free Services
DRAFT 4.21.25
City of Pleasanton
City Council Meeting – Cost of Service Study and Rate Design Analysis May 6, 2025
8

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DRAFT 4.21.25
Agenda
• Rate Study Overview
• Financial Plan Recap
• Water Rate Structure Options
• Proposed Water Rates and Impacts
• Proposed Recycled Water Rates
• Discount Program
• Staff Recommendation
• Next Steps/Schedule
9 DRAFT 4.21.25
Rate Study Overview
10 Financial Plan
Develop funding
plan for WSMP
Determine
annual rate
revenue needs
to maintain
financial
sufficiency
Cost-of-Service
and Rate Design
Allocate costs of
water system
Develop water
rate structure
most suitable to
meet City's goals
and objectives
Connection
Fees and
Drought Rates
Develop
methodology for
connection fees
Calculate
drought rates
based on UWMP
Rate Adoption
and
Documentation
Document rate
study in report
Adopt rates
according to
Proposition 218
process
We are here

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DRAFT 4.21.25
Financial Plan Recap
11 EnhanceFinancial Plan
15% for two years /
8% for two yearsRevenue Adjustments
$35MNew Debt to Fund CIP
$73M5-Year CIP Costs
Enhanced service
level and
infrastructure
Objective
March 4 Council Meeting
• Discussed financial plan scenarios
• Scenarios based on WSMP alternatives
• Council provided direction to move
forward with Enhance scenario
DRAFT 4.21.25
Variable Charge Rate Structure
Potential Legal Risks
• Current variable charges include 4-tiered rate for Single Family, uniform rate for all other customer classes
• Recent court cases have highlighted potential legal risks associated with tiered rates – tier definitions must be cost justified
• Tiers are typically justified based on supply costs, conservation costs, or revenue offsets from sources such as property taxes (water enterprise has no sources) • To enhance legal defensibility and maintain consistency across customers, a uniform variable charge for all customers is recommended 12

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DRAFT 4.21.25
Fixed vs. Variable Costs
What are Fixed Costs?
• Fixed costs are costs that do not vary with water consumption • For the City, these costs include Zone 7 fixed costs, personnel/maintenance expenses, etc. • Generally, most costs to operate a water utility are fixed (except for supply and utility costs) Zone 7 Water Supply Cost Structure
• City currently has no available groundwater supplies and purchases all water from Zone 7 • Zone 7 charges the City a fixed charge and a variable charge • Zone 7 costs make up over 70% of the City’s potable water operating expenses 13 DRAFT 4.21.25
Fixed vs. Variable Revenue Recovery
Fixed vs. Variable Revenues and Expenses
• Most water utilities typically have higher fixed costs than fixed revenue recovery • Current Zone 7 fixed charges only recover approximately 32% of all Zone 7 fixed costs • Prior to the last rate study, the City did not collect any Zone 7 fixed charges Increasing Fixed Revenue Recovery Percentage
• Benefits: increase revenue stability, better align revenues with cost structure, reduces financial risk associated with Zone 7 fixed costs
• Challenges: greater impact to low water use customers. 14

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DRAFT 4.21.25
Water Rate Structure Options
Variable Charge Rate Structure
• Uniform variable charge for all customers
Fixed vs. Variable Revenue Recovery
• Increase to 100% of Zone 7 fixed costs recovered on fixed charge (recommended by City staff and PWAG)
• Increase to 75% of Zone 7 fixed costs recovered on fixed charge (alternative) All proposed rates include revenue adjustments (15% for 2 years, 8% for 2 years) 15 DRAFT 4.21.25
May 31, 2022 16
Proposed Water Rates
100% of Zone 7 Fixed Cost Recovered on Fixed Charge
16 Proposed Water Rates Current
1/1/2025
Proposed
1/1/2026
Proposed
1/1/2027
Proposed
1/1/2028
Proposed
1/1/2029
Bi-Monthly Fixed Charge
5/8" $24.01 $58.33 $67.08 $72.45 $78.25
3/4" $34.30 $84.10 $96.72 $104.46 $112.82
1" $60.06 $135.62 $155.97 $168.45 $181.93
1 1/2" $127.01 $264.45 $304.12 $328.45 $354.73
2" $168.21 $419.04 $481.90 $520.46 $562.10
3" $466.94 $908.56 $1,044.85 $1,128.44 $1,218.72
4" $817.14 $1,629.97 $1,874.47 $2,024.43 $2,186.39
6" $1,445.48 $3,356.19 $3,859.62 $4,168.39 $4,501.87
8" $3,608.59 $7,220.88 $8,304.02 $8,968.35 $9,685.82
10" $5,668.70 $10,827.91 $12,452.10 $13,448.27 $14,524.14 Variable Charge ($/ccf)
Single Family $5.70 $6.56 $7.09 $7.66
Tier 1 $6.15
Tier 2 $7.26
Tier 3 $7.89
Tier 4 $8.39
Multi-Family $6.13 $5.70 $6.56 $7.09 $7.66
Commercial/Industrial $6.28 $5.70 $6.56 $7.09 $7.66
Potable Irrigation $7.28 $5.70 $6.56 $7.09 $7.66

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DRAFT 4.21.25
May 31, 2022 17
Bi-Monthly Customer Impacts
100% of Zone 7 Fixed Cost Recovered on Fixed Charge, Single Family 5/8” meter 17 100% of Zone 7 Fixed Cost Recovered on Fixed Charge – Next Four Years Usage (ccf) Current Bill Proposed Bill Difference ($) Difference (%) Very Low Usage (10th percentile) 5 $54.76 $86.83 $32.07 58.6% Low Usage (30th percentile) 10 $85.51 $115.33 $29.82 34.9% Median Usage (50th percentile) 16 $122.41 $149.53 $27.12 22.2% Average Usage 24 $176.05 $195.13 $19.08 10.8%
High Usage (75th percentile) 28 $205.09 $217.93 $12.84 6.3% Very High Usage (95th percentile) 70 $533.91 $457.33 ($76.58) -14.3% Usage Level Usage (ccf) Current Year 1 Year 2 Year 3 Year 4 Very Low Usage (10th percentile) 5 $54.76 $86.83 $99.88 $107.90 $116.55 Low Usage (30th percentile) 10 $85.51 $115.33 $132.68 $143.35 $154.85 Median Usage (50th percentile) 16 $122.41 $149.53 $172.04 $185.89 $200.81 Average Usage 24 $176.05 $195.13 $224.52 $242.61 $262.09 High Usage (75th percentile) 28 $205.09 $217.93 $250.76 $270.97 $292.73 Very High Usage (95th percentile) 70 $533.91 $457.33 $526.28 $568.75 $614.45 100% of Zone 7 Fixed Cost Recovered on Fixed Charge
DRAFT 4.21.25
Current Bill vs. Proposed Bill
100% of Zone 7 Fixed Cost Recovered on Fixed Charge, Single Family 5/8” meter, Average Usage 18 Total Water Bill:
$176.05
Total Water Bill:
$195.13
Difference:
$19.08
Current Bill Proposed Bill – Year 1

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DRAFT 4.21.25
May 31, 2022 19
Bi-Monthly Customer Impacts
100% of Zone 7 Fixed Cost Recovered on Fixed Charge, Single Family – Year 1 19 Sample Bill – Average Usage
DRAFT 4.21.25
May 31, 2022 20
Rate Survey with Neighboring Agencies
100% of Zone 7 Fixed Cost Recovered on Fixed Charge, Single Family 5/8” meter – Year 1 20 Low Usage (10 ccf per bill)
• Pleasanton bills are the lowest
Average Usage (24 ccf per bill)
• Pleasanton bills are the lowest
Very High Usage (70 ccf per bill)
• Pleasanton bills are the highest/mid-range

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DRAFT 4.21.25
May 31, 2022 21
Proposed Water Rates
75% of Zone 7 Fixed Cost Recovered on Fixed Charge
21 Proposed Water Rates Current
1/1/2025
Proposed
1/1/2026
Proposed
1/1/2027
Proposed
1/1/2028
Proposed
1/1/2029
Bi-Monthly Fixed Charge
5/8" $24.01 $46.37 $53.33 $57.60 $62.21
3/4" $34.30 $66.15 $76.08 $82.17 $88.75
1" $60.06 $105.72 $121.58 $131.31 $141.82
1 1/2" $127.01 $204.64 $235.34 $254.17 $274.51
2" $168.21 $323.34 $371.85 $401.60 $433.73
3" $466.94 $699.23 $804.12 $868.45 $937.93
4" $817.14 $1,253.17 $1,441.15 $1,556.45 $1,680.97
6" $1,445.48 $2,578.67 $2,965.48 $3,202.72 $3,458.94
8" $3,608.59 $5,546.20 $6,378.13 $6,888.39 $7,439.47
10" $5,668.70 $8,315.91 $9,563.30 $10,328.37 $11,154.64 Variable Charge ($/ccf)
Single Family $6.30 $7.25 $7.83 $8.46
Tier 1 $6.15
Tier 2 $7.26
Tier 3 $7.89
Tier 4 $8.39
Multi-Family $6.13 $6.30 $7.25 $7.83 $8.46
Commercial/Industrial $6.28 $6.30 $7.25 $7.83 $8.46
Potable Irrigation $7.28 $6.30 $7.25 $7.83 $8.46
DRAFT 4.21.25
May 31, 2022 22
Bi-Monthly Customer Impacts
75% of Zone 7 Fixed Cost Recovered on Fixed Charge, Single Family 5/8” meter 22 75% of Zone 7 Fixed Cost Recovered on Fixed Charge
Usage Level Usage (ccf) Current Year 1 Year 2 Year 3 Year 4 Very Low Usage (10th percentile) 5 $54.76 $77.87 $89.58 $96.75 $104.51 Low Usage (30th percentile) 10 $85.51 $109.37 $125.83 $135.90 $146.81 Median Usage (50th percentile) 16 $122.41 $147.17 $169.33 $182.88 $197.57 Average Usage 24 $176.05 $197.57 $227.33 $245.52 $265.25 High Usage (75th percentile) 28 $205.09 $222.77 $256.33 $276.84 $299.09 Very High Usage (95th percentile) 70 $533.91 $487.37 $560.83 $605.70 $654.41 Usage (ccf) Current Bill Proposed Bill Difference ($) Difference (%) Very Low Usage (10th percentile) 5 $54.76 $77.87 $23.11 42.2% Low Usage (30th percentile) 10 $85.51 $109.37 $23.86 27.9% Median Usage (50th percentile) 16 $122.41 $147.17 $24.76 20.2% Average Usage 24 $176.05 $197.57 $21.52 12.2%
High Usage (75th percentile) 28 $205.09 $222.77 $17.68 8.6% Very High Usage (95th percentile) 70 $533.91 $487.37 ($46.54) -8.7%

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DRAFT 4.21.25
Current Bill vs. Proposed Bill
75% of Zone 7 Fixed Cost Recovered on Fixed Charge, Single Family 5/8” meter, Average Usage 23 Total Water Bill:
$176.05
Total Water Bill:
$197.57
Difference:
$21.52
Current Bill Proposed Bill – Year 1
DRAFT 4.21.25
May 31, 2022 24
Bi-Monthly Customer Impacts
75% of Zone 7 Fixed Cost Recovered on Fixed Charge, Single Family – Year 1 24 Sample Bill – Average Usage

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DRAFT 4.21.25
May 31, 2022 25
Rate Survey with Neighboring Agencies
75% of Zone 7 Fixed Cost Recovered on Fixed Charge, Single Family 5/8” meter – Year 1 25 Low Usage (10 ccf per bill)
• Pleasanton bills are the lowest
Average Usage (24 ccf per bill)
• Pleasanton bills are the lowest
Very High Usage (70 ccf per bill)
• Pleasanton bills are the highest
DRAFT 4.21.25
May 31, 2022 26
26 Comparison of Bi-Monthly Bills (Yr 1)
Usage Level Usage (ccf) Current Bill Proposed Bill
100% Scenario
Proposed Bill
75% Scenario
Difference
Between
Scenarios
Very Low Usage (10th percentile) 5 $54.76 $86.83 $77.87 $8.96 Low Usage (30th percentile) 10 $85.51 $115.33 $109.37 $5.96 Median Usage (50th percentile) 16 $122.41 $149.53 $147.17 $2.36 Average Usage 24 $176.05 $195.13 $197.57 ($2.44)
High Usage (75th percentile) 28 $205.09 $217.93 $222.77 ($4.84) Very High Usage (95th percentile) 70 $533.91 $457.33 $487.37 ($30.04)

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DRAFT 4.21.25
May 31, 2022 27
27 • Neighboring agencies have significantly higher fixed charges compared to Pleasanton (current and proposed)
• Increasing the fixed charge allows the City to guarantee revenue recovery to pay for Zone 7 fixed costs even during times of reduced water consumption Comparison of Fixed Charges (Yr 1)
DRAFT 4.21.25
May 31, 2022 28
Proposed Recycled Water Rates
28 • Proposed meter charges for recycled water include Pleasanton fixed charge only All proposed rates include revenue adjustments (15% for 2 years, 8% for 2 years) Proposed Recycled Water Rates Current
1/1/2025
Proposed
1/1/2026
Proposed
1/1/2027
Proposed
1/1/2028
Proposed
1/1/2029
Bi-Monthly Fixed Charge
5/8" $5.53 $10.48 $12.06 $13.03 $14.08
3/4" $6.59 $12.32 $14.17 $15.31 $16.54
1" $9.25 $16.01 $18.42 $19.90 $21.50
1 1/2" $16.14 $25.21 $29.00 $31.32 $33.83
2" $20.39 $36.25 $41.69 $45.03 $48.64
3" $51.16 $71.22 $81.91 $88.47 $95.55
4" $87.23 $122.76 $141.18 $152.48 $164.68
6" $151.96 $246.06 $282.97 $305.61 $330.06
8" $374.78 $522.13 $600.45 $648.49 $700.37
10" $586.99 $779.79 $896.76 $968.51 $1,046.00
Variable Charge ($/ccf)
Recycled Water $4.81 $5.23 $6.02 $6.51 $7.04

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DRAFT 4.21.25
Discount Program
Current Discount Program
• Discounts applied to water bill if use is 30 ccf or less per bi-monthly bill • Low Income: 30% discount, income limits based on PG&E CARE Program requirements (approx. 224 enrolled customers)
• Senior: 20% discount, all customers 65+ years are eligible, no income requirements (approx. 3,199 enrolled customers)
Cost Impacts and Policy Discussion
• Under current rates, cost of discount program to General Fund is approximately $36K per year for Low Income and $300K per year for Senior
• City staff and PWAG recommend maintaining Low Income and eliminating Senior discount
29 DRAFT 4.21.25
Staff Recommendation
Staff recommends Council to approve the proposed water rate structure changes:
• Uniform variable charge for all customers
• 100% of Zone 7 fixed costs recovered on fixed charge (recommended by PWAG) • Maintain Low Income discount program
• Eliminate Senior discount to reduce impact to General Fund 30

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DRAFT 4.21.25
Next Steps and Schedule
Upcoming Meetings and Milestones
• City Council meeting: May 6 – today (preliminary water rates) • PWAG meeting: May 12 (final water rates, connection fees, drought rates) • City Council meeting: June 3 (final water rates, connection fees, drought rates) • City Council meeting: July 15 (approve Proposition 218 notice, accept rate study report) • Last day to mail out notices: July 30
• City Council meeting: October 7 (Public Hearing to adopt water rates) • New rates effective: January 1, 2026
31 DRAFT 4.21.25
Contact Information
Sanjay Gaur
Founder / President
[email protected]
Nancy Phan
Principal Consultant
[email protected]
32

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Item #20

CITY COUNCIL AGENDA REPORT

May 6, 2025
Police

TITLE: RECEIVE AN UPDATE ON THE POLICE DEPARTMENT’S OPERATIONS,

SERVICES AND ACTIVITIES

SUMMARY
The Police Department has presented reports to the City Council on community policing and department operations for the past four years. This report will focus on annual reporting to include updates in all areas of the police department.

This year, the City is seeing the benefits of adding a crime analyst, which has allowed the Police Department to target and solve certain types of crimes more effectively. Part 1 (more serious) crimes are down 10-15%, and, while still an issue, the City also saw a significant decrease in property crime in 2024. The Department used force in less than 1% of all contacts, and staffing has rebounded and is now stable. In the year ahead, we will continue to focus on recruitment and succession planning, knowing that we have several employees eligible for retirement. Youth engagement efforts grew with the launch of the Cadet Program, helping build a pipeline for future officers. Emergency response times are still being refined, and the department is committed to improving service delivery, while balancing speed and safety.

RECOMMENDATION
Receive an update on the Police Department’s operations, services and activities.

BACKGROUND
This report provides updates on key initiatives, including recent crime trends, crime data reporting, personnel investigations, and police staffing. In 2021, the police department began presenting bi-annual reports to the City Council in relation to operations, services, activities, and programs; however, the police department is recommending moving to presenting an annual report. The police department creates an annual report that is very resource intensive and could be used to present to the City Council on an annual basis moving forward. The annual report is all-encompassing and would include data and programmatic information and any other relevant information.

DISCUSSION
This report provides an analysis of Part I crimes for January through December 2024 in comparison to the previous three years, and average, for the same period. Part I persons crimes include homicide, rape, aggravated assault, and robbery. Part 1 property crimes include burglary, larceny, auto theft and arson. The data analytics indicate fluctuations in crime rates during the evaluation periods. Overall, in 2024, Part 1 persons crimes are down 10% compared to the previous year. Robberies are higher again this year, based on the previous year. The majority of Pleasanton robberies are related to retail crime. Police Department staff continue to partner with retailers in robbery prevention efforts. Part 1 property crimes have shown an overall decrease of 15% over the previous year, to include auto theft which has

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remained high throughout the region.

The department's addition of a crime and intelligence analyst has enabled staff to use more intelligence-led strategies to address crime spikes and respond proactively. Some of those strategies include placing marked vehicles in areas of increased crime, deploying officers in high-crime and collision areas, and sharing real-time information with regional law enforcement partners and police department staff.

Table 1 below illustrates crime trends in Pleasanton for the past four years.

Table 1

Uniform Crime Reports (UCR) v. California Incident-Based Reporting System (CIBRS) As a reminder, the police department transitioned from the Uniform Crime Reporting System to the California Incident-Based Reporting System as required by the FBI. In December 2024, Pleasanton transitioned to a new Computer Aided Dispatch and Records Management System and with it, CIBRS data collection and reporting. The key difference between CIBRS and UCR is the elimination of the hierarchy rule and single incident reporting. Under the UCR hierarchy rule, only the single most serious offense was reported, regardless of whether other offenses occurred during the same incident. CIBRS will collect up to 10 of the reportable offenses when they occur at the same incident, which is effectively a more accurate way of reporting crime. In addition, using UCR single incident reporting, only one crime is reported for each incident regardless of the number of victims. Using CIBRS, a separate crime is reported for each victim. Effectively, CIBRS incident reporting is more detailed and accurate as compared to the traditional UCR standards, which can lead to post CIBRS misinterpretation of crime data as an increase in crime rather than a by-product of changes in data reporting rules.

Police Activity and Response Times
The police department facilitated 58,492 incidents in 2024, of which 22,014 were self-initiated and 36,478 were requests for service. 2024 saw an increase in officer-initiated activity and a small decrease in requests for service. See Table 2 below.

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Table 2

Table 3 below identifies the most frequent type of police activity in 2024 as compared to 2023 and to the prior three-year average.

Table 3 - Police Activity

In 2024, traffic stops had a noticeable decrease compared to the previous year and 3-year average. The major drop in traffic stops and the rise in patrol checks can be attributed to several factors. One absolute is the absence of the traffic unit in 2024; however, other contributing factors can be directly related to staffing, experience levels of officers, and the significant number of trainees in 2024. Patrol checks were utilized in 2024 as a way to document directed and focused patrol checks at specific locations. The increase in the number of patrol checks also includes activity by the volunteers and three cadets.

Table 4 below outlines the number of traffic stops and dispositions of the stops, parking citations and collision data.

Table 4 - Traffic Data
2021 2022 2023 2024
Traffic Stops 13048 11727 9345 5532
Moving/Mechanical
Citations 3417 1583 1310 624
Parking Citations 1238 1030 1163 1090
Courtesy Citations 1508 948 752 421
Total Citations 6163 3561 3225 2135
Non-Injury Collisions 147 147 153 137
Injury Collisions 143 173 216 186

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Use of Force
In 2024, the police department responded to 58,492 incidents involving 1,001 arrests (See Table 6 below). Force was used 87 times; however, 23 were for the display of firearms only.

Using all 87 documented uses of force against the number of arrests, force was used .09%.

Table 5

Table 6

Dispatch
Dispatch receives all calls into the police department and many after hours for the entire city.

There were 66,303 calls that came into dispatch in 2024. Of all inbound calls, 53% generated a call for service, as shown in Table 7 below.

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Table 7

Response Times
Police response time goals are established in the General Plan as 4:00 minutes for emergencies and 20:00 minutes for non-emergency calls for service. The average emergency response time in 2024 was 5:16, and the non-emergency response time average was 19:34, as shown in Figures 1 and 2 below. On average, Pleasanton officers arrive on scene within 5:16 minutes of being dispatched. While this does not account for the time it takes to process and assign a call, it provides valuable insight into patrol coverage, traffic impacts, and response effectiveness once an officer is en route. This metric speaks directly to our patrol readiness, beat coverage, and traffic navigation efficiency.

While en route response time is a key performance indicator, it's equally important to recognize that officers must respond to emergencies in a manner that balances urgency with safety.

Under California Vehicle Code (21055 VC), law enforcement vehicles may proceed through red lights and exceed posted speed limits only when using lights and sirens, and responding to an emergency call. However, the vehicle code (21056 VC) also clearly states that these privileges do not relieve officers of the duty to drive with due regard for the safety of all persons.

Figure 1

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Figure 2

Alternative Response Unit
The Alternate Response Unit (ARU) provides a non-uniformed response to assist community members in a mental health crisis, offers resources to family members, offers resources and long-term solutions to unhoused individuals. In 2024, the ARU responded to an average of 5.1 calls per day; see Table 8 below. ARU works in collaboration with several non-profit organizations for housing needs and encampment clean-ups.

Table 8 - ARU Calls for Service

Personnel Investigations
Personnel investigations occur when a member of the public or a member of the department

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expresses concern about an employee's conduct. Generally, a supervisor reviews and investigates each complaint, which is then reviewed by the unit manager, a command officer, and the Chief of Police for impartiality, thoroughness, and accuracy. Depending on the scope and severity of the allegations, the Chief of Police in conjunction with the City’s Human Resources Department, may opt to contract with an outside investigator.

At the conclusion of the investigation, each allegation of a policy violation will be assigned one of four possible findings. The finding options are unfounded, not sustained, sustained or exonerated. An “unfounded” finding means the alleged conduct did not occur. A finding of “sustained” means the conduct did occur and resulted in a policy violation. A “not sustained” finding is assigned when there is not enough evidence to determine if a policy violation did or did not occur. An employee is “exonerated” when the conduct did occur, and that conduct was proper and within policy.

Table 9 below illustrates the total number of internally and externally generated complaints from 2020–2024.

Personnel Complaints
During the identified timeframe, the most frequently sustained complaint was internally generated. The use of body-worn cameras has a significant impact to the outcome of citizen- generated complaints. While some complaints may not be sustained for policy violations, the police department takes every complaint seriously and as an opportunity to better the profession and the services it provides.

Table 9 - Internally and Externally Generated Complaints 2020-2024

2020 2021 2022 2023 2024* Internal 3 8 5 2 9
Citizen 5 3 4 6 10
Total 8 11 9 8 19
Sustained 1 6 4 2 7
*Three cases pending as not all investigations have been completed

Clearance Rates
In 2024, the police department cleared 93% of violent crimes, and cleared well above the national average in all violent crime areas. Property crime clearance remained comparable to the three-year average at 21%, These numbers reflect the hard work of the investigative teams, especially in complex violent cases, and reinforce the department's commitment to holding offenders accountable. The police department looks forward to utilizing additional technological resources to improve clearance rates, especially as they relate to property crime.

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Table 10

Hiring and Staffing
The department is authorized for 83 sworn positions and 35 professional staff. Under the leadership of the Chief of Police, the department is comprised of three divisions: Operations, Investigations, and Support Services. A captain or commander leads each division. The Operations Division includes uniform patrol, traffic, special events, crime prevention, and animal services. The Investigations Division includes Personnel and Training, Criminal Investigations, Special Enforcement, and Youth and Community Services. Support Services include police Dispatch, Records, and Cadets.

In 2024, 12 sworn members were hired, and five professional staff members were hired. As of April 2025, the department has zero police officer vacancies. There are 8 sworn members on medical leave. There are four police officer trainees in or about to start the academy and two officers in the Field Training Program. There is one officer currently on a yearlong military deployment. Of the 83 sworn members of the police department, 18% are unavailable to be deployed.

The dispatch center and all other professional staff positions are currently filled and functioning at an extremely high level.

Youth Engagement Programming as a Recruitment Mechanism Recognizing the youth of Pleasanton as future leaders and with the goal of developing a workforce reflective of the community, there has been a strong focus on the department’s youth programs. Traditionally, this occurred through the Police Explorer program and the Teen Academy. Recognizing a potential missed opportunity to remain connected to 18–21 year-old

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former Explorers, the City launched the Police Cadet Program and hired the police department's first three cadets. The Cadet Program is designed to serve as a pipeline, keeping youth connected to the Pleasanton Police Department. It bridges the time gap between those who age out the Explorer Program and the age eligibility requirement to become a police officer. The part-time work program allows the cadets to begin their working career and continue their formal education. As of April 2025, one cadet has been hired as a police officer and is currently attending the police academy.

Retirements
Although the department has significantly succeeded in its hiring effort over the past 12 months, the City must stay focused on this objective. The Pleasanton Police Department may experience a significant turnover in leadership and a need to fill vacant police officer positions resulting from retirements. In 2025, 12 sworn staff members are either eligible for retirement or will become eligible for retirement. These numbers include one sworn member that has announced their retirement. It is likely that some, but not all, will elect retirement. Table 11 below depicts the number of eligible retirees and the rank each currently holds.

Table 11

Educational Background
The police department is represented by a team of highly educated and motivated professionals. Currently, 86% of sworn officers hold (or in process) a Bachelor’s degree or higher and 27% having earned (or in process) a Master’s degree. Seven of the department's dispatchers have advanced certifications beyond standard requirements.

EQUITY AND SUSTAINABILITY
The police department remains committed to serving everyone in the community. This report highlights the department's ongoing work to continue building trust and transparency throughout the city.

OUTREACH
No outreach was conducted, as this item is a routine matter of City business.

STRATEGIC PLAN ALIGNMENT
This report is aligned with the ONE Pleasanton Strategic Plan goal of Safeguarding our City in providing comprehensive public safety services that foster a safe and secure community, and with the Pleasanton Police Department's Strategic Plan to increase community trust and promote a culture of transparency and accountability.

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FISCAL IMPACT
There is no fiscal impact associated with this action.

Prepared by: Submitted by: Approved by:

Tracy Avelar, Police Chief Tracy Avelar, Police Chief

Gerry Beaudin, City
Manager

Attachments:

1. Presentation

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Police Department Update
City Council Meeting, May 6, 2025
Background
•Update on Key Areas
•UCR v. CIBRS Reporting
•Crime Trends/Activity
•Personnel Investigations
•Hiring and Staffing
•Youth Engagement

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Crime Trends
• Reported crime is captured using the Uniform Crime Report for the final year • Two Crime Types-Persons and Property
Persons crime is down 10%,
Property Crime is down 15%
• Increase in Robberies
• Prevention strategies to include
technology continue to be a focus
UCR Reporting
PART I CRIMES 2021 2022 2023 2024
Homicide 0 0 3 1
Rape 11 11 20 6
Aggravated Assault 51 53 36 42
Robbery 49 18 33 35
Violent Crimes 111 82 92 84
Burglary 121 144 206 155
Larceny/Theft 907 1078 1100 948
Stolen Vehicle 113 100 188 171
Arson 7 5 6 4
Property Crimes 1148 1327 1500 1278
TOTAL 1259 1409 1592 1362
Reminder UCR v. CIBRS
•UCR crime reporting standard since 1930s
•CIBRS certified in California by DOJ
•Pleasanton Police transition to CIBRS December 2024
•Pleasanton reporting CIBRS data starting January 2025
•Key differences between UCR and CIBRS

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Activity
All Calls for Service
2021 2022 2023 2021-2023 Average 2024
On-view/Self Initiated 27,285 22,938 21,331 23,851 22,014 Requests for Service 36,049 37,045 38,510 37,201 36,478 Total Incidents 63,334 59,983 59,841 61,053 58,492
2021 2022 2023 2021-2023 Average 2024
TRAFFIC STOP 13,040 11,727 9,345 11,371 5,532
PATROL CHECK 7,870 4,675 4,500 5,682 10,135
ALARM 1,659 1,932 2,010 1,867 2,019
SUSPICIOUS VEHICLE 1,900 2,327 2,175 2,134 2,233
PEDESTRIAN STOP 865 2,002 3,214 2,027 2,734
ILLEGAL PARKER 1,806 1,577 2,054 1,812 1,459
DISTURBANCE 1,496 1,578 1,535 1,536 1,599
WELFARE CHECK 1,512 1,538 1,449 1,500 1,560
SUSPICIOUS PERSON 874 959 1,268 1,034 1,002
ANIMAL CALL 628 1,364 1,300 1,097 1,246
Use of Force

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Dispatch Call Volume
Dispatch Call Volume
911 calls 17,136
10-Digit Emergency Inbound 12,274
Admin Inbound 36,893
Total All Inbound Calls 66,303
All Outbound Calls 21,993
Total Inbound and Outbound Calls 88,296
Citizen Initiated Calls for Service 35,182
Percentage of all Inbound calls
that generated a CFS 53%
Total Cases
2021-2023 Average 2024
Total Cases 4870 4265
Response Times

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Alternate Response Unit-ARU
Month Deferred from Patrol Assisted patrol Proactive Total CFS January 20 20 25 65
February 41 26 35 102
March 30 26 36 92
April 45 27 41 113
M a y 3 9 3 62 09 5
June 27 21 48 96
July 24 24 42 90
August 45 25 30 100
September 61 34 60 155
October 47 24 100 171
November 46 25 50 121
December 32 15 21 68
2024 YTD 457 303 508 1268
2023 YTD 362 236 241 839
Personnel Investigations
Personnel Complaints
2020 2021 2022 2023 2024* Internal 3 8 5 2 9
Citizen 5 3 4 6 10
Total 8 11 9 8 19
Sustained 1 6 4 2 7
*Three cases pending as not all investigations have been completed

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Hiring and Staffing
•Deployable sworn strength of 82% (Today)
•8 sworn members on medical leave
•2 officers in FTO
•4 officers in or preparing to enter academy, including one Cadet •Deployable sworn strength anticipated 2nd quarter 2025: 91% •Zero Vacancies
•All professional staff positions filled
Retirement Eligibility
Retirement Eligibility by Rank
Captain 1
Lieutenant 2
Sergeant 5
Officer 4

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Questions?

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Pleasanton City CouncilMay 6, 2025

Pleasanton City Council
May 6, 2025