01/25/22
Reg Sales Mgr:
#
Effective From : Lead Time:
Date:
Bill To: Ship To:
Salinas Police Dept
222 Lincoln Ave
Salinas, CA 93901-2758
Accounts Payable
Salinas Police Dept
312 E Alisal St
Salinas, CA 93901-4371
Sergeant Robert Hampson
FedEx Ground104039Customer ID:
2058429
Brian Wong
+1-310-429-0519Inside Sales Partner:
Valid Through: 04/13/2022 30 working days
Shane Coats
+1-972-801-4856
01/13/2022
[email protected] [email protected]
Qty Part Number Description Price Ext PriceLn
200-0965-402 $0.0018 2X Counting Unit, 1.5 PCB
200-0723-012 $0.0019 Motorcycle Waterproof Display
200-0720-012 $0.0020 Motorcycle Waterproof Remote
200-1237-002 $0.0021 DSR Ka Antenna
200-1237-012 $0.0022 DSR Ka Antenna, Rear
200-0769-002 $0.0023 25 MPH/40 KPH KA Tuning Fork
200-0770-002 $0.0024 40 MPH/64 KPH KA Tuning Fork
155-2591-042 $0.0025 4 Foot Antenna Cable, IP67
155-2591-082 $0.0026 8 Foot Antenna Cable, IP67
200-1108-202 $0.0027 2021 BMW 1250 RT-P Mounts Kit, 5-Window Display 155-2253-002 $0.0028 Waterproof Display/Remote Cable
200-0992-152 $0.0029 BMW Power/VSS Kit, 2015-Current
155-2265-002 $0.0030 6" Cable, 9-Pin Dual Extension
062-0034-002 $0.0031 Motorcycle Settings
200-0619-002 $0.0032 2X Documentation Kit
035-0361-002 $0.0033 Shipping Container, Dash Mounted Radar 060-1000-362 $0.0034 36 Month Warranty
Group Total $7,436.00
Grp Qty Package Description Price Ext PriceWrnty/Mo
2 2 807-0015-00 DSR 2X 2021-Present BMW 1250 RT-P Motorcycle Packa $3,718.00 $7,436.0036 2022 Budget Quote...Please reach out prior to ordering for an updated quote with current NASPO Pricing.
Vehicle Information:
2022 BMW Motorcycle
Sub-Total:
Sales Tax
Shipping & Handling:
Total: USD
Product
Discount
Payment Terms:
001
$7,436.00
$0.00
$7,436.00
9.25% $687.83
$0.00
$8,123.83Net 30 days
This Quote or Purchase Order is subject in all respects to the Terms and Conditions detailed at the back of this document. These Terms and Conditions contain limitations of liability, waivers of liability even for our own negligence, and indemnification provisions, all of which may affect your rights. Please review these Terms and Conditions carefully before proceeding.
Estimate
Date
2/22/2022
Estimate #
29794
Name / Address
City of Salinas Police Department
222 Lincoln Avenue
Salinas, CA 93901
Robert Hampson 831-758-7017
[email protected]
111 Abbott St Suite A
Salinas, CA 93901
[email protected] 831-443-4951
Project
Customer Signature
Total
Description Qty Cost Total
PROJECT: Design / set up, print and install Motorcycle Kits .NOTE: Customer to bring clean vehicles. Motorcycle Kits to include (2) BMW Police Motorcycles (same as 2020 version) CHANGE ORDER for: customer request 2 motorcycles, not 3.
Set up fee: Layout including art revisions, patterns, sizing, print and cut file set up, customer sign off sheet, email and phone correspondence, walk in consultations, design, fabrication, estimating 1/2 hour (additional time will be billed at $129 per hour)
1 64.50 64.50
Standard Police MOTORCYCLE Kit (HP 3M Reflective vinyl, UV laminated) to include:
x2 side shields, x2 police, x2 flags
2 200.00 400.00
Police Kit Installation, includes vehicle cleaning and surface prep. (estimated 1 technician, 1 hour, per motorcycle.
2 129.00 258.00
Sales Tax 9.25% 0.00
_____________________________________
$722.50
City of Salinas
Legislation Text
200 Lincoln Ave., Salinas,
CA 93901
www.cityofsalinas.org
File #: ID#22-136, Version: 1
Annual Public Art Update
Approve Resolution accepting the annual public art update and authorize use and appropriation of up to $6,000 from the Municipal Art Fund to fund the proposed Annual Public Arts Plan.
City of Salinas Printed on 3/16/2022Page 1 of 1
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CITY OF SALINAS
COUNCIL STAFF REPORT
DATE: MARCH, 22, 2022
DEPARTMENT: LIBRARY & COMMUNITY SERVICES
FROM: KRISTAN LUNDQUIST, LCS DIRECTOR
BY: JOSE ARREOLA, COMMUNITY SAFETY ADMINISTRATOR
TITLE: ANNUAL PUBLIC ART UPDATE
RECOMMENDED MOTION:
A motion to receive and accept the annual public art update and authorize use and appropriation of up to $6,000 from the Municipal Art Fund to fund the proposed Annual Public Arts Plan.
RECOMMENDATION:
Staff recommends that the City Council receive and accept the annual public art update and authorize use and appropriation of up to $6,000 from the Municipal Art Fund for Fiscal Year 2022- 2023 to fund the proposed Annual Public Arts Plan.
BACKGROUND:
On May 16, 2017, the City Council adopted an Ordinance establishing a Public Art Program. The Ordinance created a Municipal Art Fund which is funded exclusively from contributions made by public construction projects: The Ordinance imposes upon the City the requirement to contribute an amount not to exceed on -half percent (0.5%) of the total project cost of each eligible capital improvement program project to a Municipal Art Fund.
A key tool for the Commission is the Municipal Art Fund. The money for the fund comes from a fee on the value of any capital improvement program construction project funded by the General Tax, Measure G and E. The fee is 0.5% of qualified completed CIPS once a year. The money is deposited into the fund every June at the end of the fiscal year. There is a cap of $50,000 for any one project and a cap of $100,000 for spending in one year. The Current balance is $10,911.45.
To date, all the expended funds were used to fund the development and writing of the Public Arts Master Plan which was adopted by the City Council on February 11, 2020. No funds were expended in 2021.
One of the Public Art Commission’s (PAC) primary activities is the preparation of a n Annual Public Arts Plan that includes specific activities that promotes publ ic art and recommends the release of funds from the Municipal Art Fund to cover the costs of the activities described in the Page | 2
annual plan. Per Ordinance, the Public Arts Annual Plan will be submitted to the City Council annually no later than April 1. The PAC established an Annual Plan Sub-Committee that met three times from September through November 2021 to identify several potential public art projects and the funding to support these efforts. The committee prepared a draft plan that was reviewed at a regular PAC meeting in November of 2021. The PAC had great feedback and a request for some minor language changes. Ideas included creating a new local arts festival, put a place making mural in the Alisal, curate an exhibit of existing city art and creating a grant matching program for arts organizations. After much consideration the committee chose to both develop a grant program that would support new or existing art centered events with a required match of funds and improve marketing of the Public Art Commissions meetings and activities including the new grant program.
At the meeting of February 28, 2022 the Public Arts Commission unanimously voted to accept the Annual Public Art Plan and recommend t hat the City Council authorize the release of an amount not to exceed $6,000 from the Municipal Art Fund in FY 2023 to fund the following activities.
Five thousand dollars would go to support new or existing cultural performing art events in Salinas by offering matching grants (in-kind match allowed) of up to two thousand five hundred dollars.
The goal of this funding is to help maintain and expand public art events to provide local artists in the City of Salinas an opportunity to engage with the public and publicly display their work. U p to one thousand dollars will be used for marketing the Public Art Commission meetings, Public Art Master Plan projects, vacant commissioner seats and the grant opportunity. The Public Art Commission would also like to work with staff to apply for grants to increase funding for public art in Salinas.
CEQA CONSIDERATION:
Not a Project . The City of Salinas has determined that the proposed action is not a project as defined by the California Environmental Quality Act (CEQA) (CEQA Guidelines Section 15378).
STRATEGIC PLAN INITIATIVE:
The use of Municipal Art funds to enhance Public Art in Salinas supports City Council Strategic Plan Goal: Investment Strategies/Risk Management
DEPARTMENTAL COORDINATION:
LCS staff have been in communication with the City Attorney’s Office regarding impacts of grant projects and will coordinate with P ublic Works and Community Development around any mural or public art events that are supported using the Municipal Art Fund.
FISCAL AND SUSTAINABILITY IMPACT:
Fund balance is available in the Municipal Art Fund.
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ATTACHMENTS:
Resolution
1 RESOLUTION NO. (N.C.S.)
A RESOLUTION OF THE CITY COUNCIL ACCEPTING THE ANNUAL
PUBLIC ART UPDATE AND AUTHORIZING AND APPROPRIATING THE USE OF
MUNICIPAL ART FUNDS
WHEREAS, the Public Art Commission prepared the Annual Public Arts Plan for fiscal year 2022-2023 and includes specific activities that promotes public art and recommends the release of funds from the Municipal Art Fund to cover the costs of the activities described in the annual plan.
WHEREAS, the Public Arts Commission unanimously voted to accept the Annual Public Art Plan and recommend that the City Council authorize the release of an amount up to $6,000 from the Municipal Art Fund in FY 2023; and
WHEREAS, five thousand dollars would go to support new or existing cultural performing art events in Salinas by offering matching grants (in -kind match allowed) of up to two thousand five hundred dollars. Up to one thousand dollars will be used for marketing the Public Art Commission meetings, Public Art Master Plan projects, vacant commissioner seats and the grant opportunity;
NOW, THEREFORE, BE IT RESOLVED the Salinas City Council accepts and approves the Annual Public Arts Plan for fiscal year 2022-2023; and
BE IT FURTHER RESOLVED that the City Council authorizes the use of Municipal Art Fund fund balance to appropriate up to $6,000 in the Municipal Art Fund for use in the 2022- 2023 Fiscal Year; and
BE IT FURTHER RESOLVED that the Salinas City Council hereby authorizes the Library and Community Services Department to launch and manage the Public Art cultural event grant opportunity.
PASSED AND APPROVED this 22nd day of March 2022 by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
APPROVED:
________________________
2 Kimbley Craig, Mayor
ATTEST:
_________________________
Patricia M. Barajas, City Clerk
City of Salinas
Legislation Text
200 Lincoln Ave., Salinas,
CA 93901
www.cityofsalinas.org
File #: ID#22-155, Version: 1
Amendment No. 1 to Agreement for Services with TMD Creative for AMOR Salinas Marketing Approve a Resolution authorizing the Mayor to execute Amendment No. 1 to the Agreement for Services with Tovar Strategies, Inc., DBA TMD Creative.
City of Salinas Printed on 3/16/2022Page 1 of 1
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CITY OF SALINAS
COUNCIL STAFF REPORT
DATE: MARCH 22, 2022
DEPARTMENT: ADMINISTRATION
FROM: SOPHIA ROME, COMMUNITY RELATIONS MANAGER
TITLE: AMENDMENT NO. 1 TO AGREEMENT FOR SERVICES WITH
TMD CREATIVE FOR AMOR SALINAS MARKETING
RECOMMENDED MOTION:
A motion to approve a Resolution authorizing the Mayor to execute Amendment No. 1 to the Agreement for Services with Tovar Strategies, Inc., DBA TMD Creative (TMD).
RECOMMENDATION:
Approve a Resolution authorizing the Mayor to execute Amendment No. 1 to the Agreement with TMD to update the name of the business, extend the term of the Agreement to May 31, 2022, and increase the not to exceed amount to $35,000.
EXECUTIVE SUMMARY:
The City of Salinas entered into an Agreement with TMD on August 10, 2021 (Attachment 4), for an amount not to exceed $30,000 to develop marketing and education campaigns for AMOR Salinas. On March 14, 2022, TMD submitted an amended scope with a cost of $7,800 to include development of additional video content for social media marketing, creation of a bus ad for AMOR Salinas, and strategic ad placement for the AMOR Salinas public service announcement (PSA). With the amended scope, the not to exceed amount of the original agreement will need to be increased. Since executing the Agreement, there was also a legal name change of the business to Tovar Strategies, Inc., DBA TMD Creative . Amendment 1 to the Agreeme nt (Attachment 2) reflects the name change, extends the term of the Agreement to May 31, 2022, and increases the not to exceed amount to $35,000.
BACKGROUND:
Councilmembers González, McShane, & Osornio were appointed as the members of the Litter & Debris Subcommittee in February 2021 to evaluate issues surrounding litter and debris throughout the City. The City Manager appointed a team of staff from Administration, Library & Community Services, Public Works, and Community Development to support the Subcommittee in its effort to establish partnerships with community stakeholders and develop creative solutions to clean up the City. These efforts led to the development of the AMOR Salinas movement, which launched in September 2021.
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On August 1 0, 2021, the City entered into an Agreement for Services with TMD with a not to exceed amount of $30,000 for services relating to the marketing of AMOR Salinas, including:
Coordinating the AMOR Salinas kick-off event in September 2021 Developing a strategic marketing campaign that aligns with AMOR Salinas Developing print and digital marketing materials
Creating a style guide and templates for marketing
Creation of a PSA
Developing an AMOR Salinas education campaign
TMD submitted an amended scope (Attachment 3) to include design and placement of an MS T bus ad, creation of six videos for social media for ongoing marketing and education, and strategic PSA ad placement on television, radio, and in the movie theater.
Amendment 1 to the Agreement (Attachment 2) reflects changes to the legal name of the business, extends the term of the Agreement to May 31, 2022, and increases the not to exceed amount to $35,000.
CEQA CONSIDERATION:
Not a Project . The City of Salinas has determined that the proposed action is not a project as defined by the California Environmental Quality Act (CEQA) (CEQA Guidelines Section 15378).
In addition, CEQA Guidelines Section 15061 includes the general rule that CEQA applies only to activities which have the potential for causing a signif icant effect on the environment. Where it can be seen with certainty that there is no possibility that the activity in question may have a significant effect on the environment, the activity is not subject to CEQA. Because the proposed action and this matter have no potential to cause any effect on the environment, or because it falls within a category of activities excluded as projects pursuant to CEQA Guidelines section 15378, this matter is not a project. Because the matter does not cause a direct or foreseeable indirect physical change on or in the environment, this matter is not a project. Any subsequent discretionary projects resulting from this action will be assessed for CEQA applicability.
STRATEGIC PLAN INITIATIVE:
AMOR Salinas aligns with the following Council Strategic Goals:
Economic Development – AMOR Salinas focuses on Citywide beautification including public art and maintaining a clean and welcoming environment in the City’s neighborhoods, public spaces, and commercial corridors. Infrastructure and Environmental Sustainability – Beautifying the City through City and community led clean-ups that engage residents is a key component of AMOR Salinas’ pilar of Community Restoration, which includes cleaning and greening initiatives. Youth and Seniors – Implementing strategic marketing and education campaigns for AMOR Salinas will allow the City to connect and engage youth to increase civic engagement among middle and high school youth, as well as educate younger children on the importance of caring for the environment and volunteerism.
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DEPARTMENTAL COORDINATION:
This Agreement and proposed Amendment was coordinated with the City Attorney’s Office.
AMOR Salinas is a coordinated effort between City A dministration, Library & Community Services, Public Works, and Community Development.
FISCAL AND SUSTAINABILITY IMPACT:
Amendment No. 1 to the Agreement will use current funding from the General Fund.
ATTACHMENTS:
1) Resolution
2) Draft Amendment No. 1 to Agreement for Services
3) AMOR Salinas Scope March 2022 – May 2022
4) Agreement for Services with TMD Creative – August 10, 2021 1 RESOLUTION NO. (N.C.S.)
AMENDMENT NO. 1 TO AGREEMENT FOR SERVICES WITH
TOVAR STRATEGIES, INC., DBA TMD CREATIVE
WHEREAS, the City of Salinas entered into an Agreement with The Marketing Group, DBA TMD Creative on August 11, 2021, for an amount not to exceed $30,000 to develop marketing and education campaigns for AMOR Salinas; and
WHEREAS, on March 14, 2022, TMD Creative submitted an amended scope with a cost of $7,800 to include development of video content for social media marketing, creation of a bus ad for AMOR Salinas, and strategic ad placement for the AMOR Salinas public service announcement; and
WHEREAS, the amended scope will increase the cost of the total Agreement for Services to an amount not to exceed $35,000 and extend the Agreement term to May 31, 2022; and
WHEREAS, The Marketing Department, DBA TMD Creative underwent a legal business name change to Tovar Strategies, Inc., DBA TMD Creative.
NOW, THEREFORE, BE IT RESOLVED that the Salinas City Council authorizes the Mayor to execute Amendment No. 1 to the Agreement with Tovar Strategies, Inc., DBA TMD Creative to update the name of the business, extend the term of the Agreement to May 31, 2022, and increase the not to exceed amount to $35,000.
PASSED AND APPROVED this 22nd day of March, 2022, by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
APPROVED:
______________________________
Kimbley Craig, Mayor
ATTEST:
_________________________
Patricia M. Barajas, City Clerk
Version: January 2021
AGREEMENT —AMENDMENT NO. 1 TO
AGREEMENT FOR SERVICES BETWEEN
THE CITY OF SALINAS AND
TOVAR STRATEGIES, INC., DBA TMD CREATIVE
This Amendment No. 1 to the Agreement for Services (the “Amendment”) is entered into this 23rd day of March, 2022, by and between the City of Salinas (the “City”) and Tovar Strategies, DBA TMD Creative (the “Contractor”). City and Contractor may be individually referred to herein as a “Party” and collectively the City and Contractor may be referred to as the “Parties.”
RECITALS
WHEREAS, the City and Contractor first entered into an Agreement for Services effective August 10, 2021, pursuant to which Contractor agreed to act as and provide certain services to the City for compensation (the “Agreement”); and
WHEREAS, the City and Contractor desire to amend the Agreement to reflect the legal name change of the Contractor from The Marketing Department, DBA TMD Creative to Tovar Strategies, DBA TMD Creative and to extend the term and increase the amount of the agreement to reflect the additional and current scope of services provided by Contractor.
NOW, THEREFORE, in mutual consideration of the terms and conditions set forth below, the Parties agree as follows:
TERMS
1. The Agreement is amended to replace in its entirety the following:
THIS AGREEMENT is executed this 10th day of August, 2021, (“Agreement” or “Contract”) between the City of Salinas, a California Charter city and municipal corporation (hereinafter “City”) Tovar Strategies, Inc, D.B.A.
TMD Creative (Hereinafter “Contractor”).
2. The Agreement, Scope section, is amended to replace in its entirety the following:
Scope. Contractor hereby agrees to provide to the City, as the scope of services under this Agreement, the services described in the scope of work discussed in the AMOR Salinas Campaign Solicitation (Attachment B), Contractor’s Proposal dated June 14, 2021 (Attachment C), and AMOR Salinas Scope March 2022-May 2022 (Attachment D).
3. The Agreement, Term section, is amended to replace in its entirety the following:
Term. The work under this Agreement shall commence August 11, 2021 and shall be completed by May 31, 2022 unless City grants a written extension of time as set forth in Section 2 above.
4. The Agreement, Payment section, is amended to replace in its entirety the following:
Payment. City agrees to pay and Contractor agrees to accept as full and fair consideration for the performance of this Agreement, not to exceed thirty-five thousand dollars ($35,000), as more fully described in title of Contractor’s Proposal, Attachment C. Contractor has no right of reimbursement for expenses under this Agreement. Compensation shall become due and payable 30 days after City’s approval of Contractor’s submission of monthly written invoices to the City. The payment of any compensation shall be contingent upon performance of the terms and conditions of this Agreement to the satisfaction of the City. If City
Version: January 2021
determines that the work set forth in the written invoice has not been performed in accordance with the terms of this Agreement, City shall not be responsible for payment until such time as the work has been satisfactorily performed.
5. All other covenants, terms, and conditions set forth in the Agreement and not amended by this Amendment shall remain in full force and effect as if fully set forth herein.
IN WITNESS WHEREOF, the undersigned, as authorized representatives of the City and Contractor have entered into this Agreement as of the date first written above.
CITY OF SALINAS
___________________________________
Steven S. Carrigan, City Manager
APPROVED AS TO FORM:
___________________________________
□ Chris Callihan, City Attorney
□ Rhonda Combs, Assistant City Attorney
TOVAR STRATEGIES, DBA TMD CREATIVE
____________________________________
Printed name: ________________________
Title: ________________________________
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AMOR S'lin's Scope M'rch 2022 - M'y 2022
S'lin's Movie The'ter Medi' Pl'cement:
TMD is to submit produced 30-second video to Screen Vision Medi=.
TMD is to coordin=te =nd communic=te =ir d=tes, r=tes, =nd other f=ctors with vendor =t M=y= Cinem=s- S=lin=s.
MST Bus Ad:
TMD is to design = l=rge form=t side-bus =d [King size - 30” x 144”] TMD is to produce l=rge-form=t Chrorpl=st sign
TMD is to work with MST vendor to inst=ll sign
TMD is to coordin=te =nd communic=te run d=tes =nd r=te with MST vendor
Medi' Pl'cement:
TMD is to communic=te with loc=l medi= outlets to find opportunities to showc=se produced PSA
TMD is to select most f=vor=ble times =nd progr=ms to get best consumer frequency
TMD is to provide downlo=d link to medi= =nd communic=te tr=ffic instructions
Soci'l Medi' Highlight Videos:
TMD is to edit previously c=ptured foot=ge to cre=te six 1-minute highlight reels
TMD is to provide videos in desired form=t - Vimeo downlo=d link, dropbox link, .mp4 files.
Estim'ted Costs:
Medi= pl=cement: $7,200
Project m=n=gement: $300
MST inst=ll=tion: $300
TOTAL - $7,800
Attachment D
Agreement for Services v. January 2021 Page 1 of 6
The Marketing Department, Inc, D.B.A. TMD Creative
August 2021
A
GREEMENT FOR SERVICES BETWEEN
THE CITY OF SALINAS AND
THE MARKETING DEPARTMENT, INC, D.B.A. TMD CREATIVE
Am
or Salinas Campaign
THIS AGREEMENT i s executed this 10th day of August, 2021, (“Agreement” or “Contract”) between the City of Salinas, a California Charter city and municipal corporation (hereinafter “City”) The Marketing Department, Inc, D.B.A. TMD Creative (Hereinafter “Contractor”).
IT IS HEREBY MUTUALLY AGREED AS FOLLOWS:
1. Scope. Contractor hereby agrees to provide to the City, as the scope of services under this Agreement, the services described in the scope of work discussed in the Amor Salinas Campaign Solicitation, Attachment B and Contractor’s Proposal dated June 14, 2021, Attachment C.
2. Timeliness. Contractor shall perform all tasks in a timely fashion, as set forth more specifically in Section 3 below. Failure to so perform is hereby deemed a material breach of this Agreement, and City may terminate this Agreement with no further liability hereunder, or the city may agree in writing with Contractor to an extension of time.
3. Term. The work under this Agreement shall commence August 11, 2021 and shall be completed by February 28, 2022 unless City grants a written extension of time as set forth in Section 2 above.
4. Payment. City agrees to pay and Contractor agrees to accept as full and fair consideration for the performance of this Agreement, not to exceed thirty thousand dollars ($30,000), as more fully described in title of Contractor’s Proposal, Attachment C. Contractor has no right of reimbursement for expenses under this Agreement. Compensation shall become due and payable 30 days after City’s approval of Contractor’s submission of monthly written invoices to the City. The payment of any compensation shall be contingent upon performance of the terms and conditions of this Agreement to the satisfaction of the City. If City determines that the work set forth in the written invoice has not been performed in accordance with the terms of this Agreement, City shall not be responsible for payment until such time as the work has been satisfactorily performed.
5. Meet & Confer. Contractor agrees to meet and confer with City or its agents or employees with regard to services as set forth herein as may be required by City to insure timely and adequate performance of this Agreement.
6. Insurance. Contractor shall procure and maintain for the duration of this Agreement insurance meeting the requirements specified in Attachment A hereto.
DocuSign Envelope ID: 384A2C52-1920-4424-B1A5-2F050612FF83
Agreement for Services v. January 2021 Page 2 of 6
The Marketing Department, Inc, D.B.A. TMD Creative
August 2021
7 . Indemnification. Contractor shall hold harmless, defend at its own expense, and indemnify City and its officers, officials, employees, agents, and volunteers from and against all liability, claims, damages, losses, and/or expenses including reasonable City attorney fees arising from all acts or omissions of Contractor or its officers, agents, or employees arising
out of the performance of the work under this Contract, caused in whole or in part by any negligent act or omission of the Contractor, any subcontractor, anyone directly or indirectly employed by any of them, or anyone for whose acts any of them may be liable, except where caused by the active negligence, sole negligence or willful misconduct of the City.
8. Licensing. Contractor warrants that it is properly licensed to perform the work specified under this Agreement, including but not limited to possession of a current City business license.
9. Termination. City may terminate this Agreement upon ten days’ written notice. The amount of damages, if any, as a result of such termination may be decided by negotiations between the parties or before a court of competent jurisdiction.
10. Agency. In performing the services specified under this Agreement, Contractor is hereby deemed to be an independent contractor and not an agent or employee of City.
11. Non-Assignability. The rights and obligations of Contractor hereunder are not assignable and cannot be delegated without written consent of City.
12. Entire Agreement. This Agreement constitutes the entire Agreement between the parties hereto and supersedes any and all prior agreements, whether oral or written, relating to the subject matter thereof. Any modification of the Agreement will be effective only if it is in writing signed by both parties hereto.
13. Validity. If any provision in this Agreement is held by a court of competent jurisdiction to be invalid, void or unenforceable, the remaining provisions will continue in full force without being impaired or invalidated in any way.
14. Counterparts. This Agreement may be executed in multiple originals, each of which is deemed to be an original, and may be signed in counterparts.
15. Laws. Contractor agrees that in the performance of this Agreement it will comply with all applicable State, Federal and local laws and regulations. This Agreement shall be governed by and construed in accordance with the laws of the State of California, County of Monterey, and City of Salinas.
IN WITNESS WHEREOF, this Agreement is entered into by the parties hereto on the day and year first written above.
DocuSign Envelope ID: 384A2C52-1920-4424-B1A5-2F050612FF83
Agreement for Services v. January 2021 Page 3 of 6
The Marketing Department, Inc, D.B.A. TMD Creative
August 2021
C
ITY OF SALINAS
__________________________________
Steven S. Carrigan
City Manager
APPROVED AS TO FORM:
_________________________________
Christopher A. Callihan, City Attorney, or
Rhonda Combs, Assistant City Attorney
CONTRACTOR
___________________________________
By (Printed Name):___________________
Its (Title):___________________________
DocuSign Envelope ID: 384A2C52-1920-4424-B1A5-2F050612FF83 President & CEO
Nick Pasculli
Agreement for Services v. January 2021 Page 4 of 6
The Marketing Department, Inc, D.B.A. TMD Creative
August 2021
A
ttachment A
Insurance Requirements
Contractor shall procure and maintain for the duration of the contract, and for three years thereafter, insurance against claims for injuries to persons or damages to property which may arise from or in connection with the performance of the work hereunder by the Contractor, his/her/its officers, agents, representatives, employees, and/or subcontractors.
MINIMUM SCOPE AND LIMIT OF INSURANCE
Coverage shall be at least as broad as:
1. Commercial General Liability (“CGL”): Insurance Services Office (“ISO”) Form CG 00 01 covering CGL on an occurrence basis, including products and completed operations, property damage, bodily injury and personal & advertising injury with limits no less than $2,000,000 per occurrence. If a general aggregate limit applies, either the general aggregate limit shall apply separately to this project/location (ISO Form CG 25 03 or 25 04) or the general aggregate limit shall be twice the required occurrence limit.
2. Automobile Liability: ISO Form CA 0001 covering Code 1 (any auto), with limits no less than $1,000,000 per accident for bodily injury and property damage.
3. Workers’ Compensation: as required by the State of California, with Statutory Limits, and Employers’ Liability insurance with a limit of no less than $1,000,000 per accident for bodily injury or disease.
4. Contractors’ Pollution Legal Liability and/or Asbestos Legal Liability and/or Errors and Omissions (if project involves environmental hazards): with limits no less than $1,000,000 per occurrence or claim, and $2,000,000 policy aggregate, on an annual basis.
If the Contractor maintains broader coverage and/or higher limits than the minimums shown above, the Contractor requires and shall be entitled to the broader coverage and/or higher limits maintained by the Contractor. Any available insurance proceeds in excess of the specified minimum limits of insurance and coverage shall be available to the City.
Self-Insured Retentions
Self-insured retentions must be declared to and approved by the City. At the option of the City, either: the Contractor shall cause the insurer shall to reduce or eliminate such self-insured retentions as respects the City, its officers, officials, employees, and volunteers; or the Contractor shall provide a financial guarantee satisfactory to the City guaranteeing payment of losses and related investigations, claim administration, and defense expenses. The policy language shall provide, or be endorsed to provide, that the self-insured retention may be satisfied by either the named insured or City.
Other Insurance Provisions
The insurance policies are to contain, or be endorsed to contain, the following provisions:
1. The City, its officers, officials, employees, and volunteers are to be covered as additional insureds on the CGL policy with respect to liability arising out of work or operations performed by or on behalf of the Contractor including materials, parts, or equipment furnished in connection with such work or operations and automobiles owned, leased, hired, or borrowed by DocuSign Envelope ID: 384A2C52-1920-4424-B1A5-2F050612FF83
Agreement for Services v. January 2021 Page 5 of 6
The Marketing Department, Inc, D.B.A. TMD Creative
August 2021
o
r on behalf of the Contractor. General liability coverage can be provided in the form of an endorsement to the Contractor’s insurance (at least as broad as ISO Form CG 20 10, CG 11 85 or both CG 20 10, CG 20 26, CG 20 33, or CG 20 38; and CG 20 37 forms if later revisions used).
2. For any claims related to this project, the Contractor’s insurance coverage shall be primary insurance coverage at least as broad as ISO CG 20 01 04 13 as respects the City, its officers, officials, employees, and volunteers. Any insurance or self-insurance maintained by the City, its officers, officials, employees, or volunteers shall be excess of the Contractor’s insurance and shall not contribute with it.
3. Each insurance policy required by this clause shall provide that coverage shall not be canceled, except with notice to the City.
4. A copy of the claims reporting requirements must be submitted by Contractor to the City.
5. If the services involve lead-based paint or asbestos identification/remediation, the Contractor’s Pollution Liability policy shall not contain lead-based paint or asbestos exclusions. If the services involve mold identification/remediation, the Contractor’s Pollution Liability policy shall not contain a mold exclusion, and the definition of Pollution shall include microbial matter, including mold.
Acceptability of Insurers
Insurance is to be placed with insurers authorized to conduct business in the state with a current A.M. Best rating of no less than A: VII, unless otherwise acceptable to the City.
Waiver of Subrogation
Contractor hereby agrees to waive rights of subrogation which any insurer of Contractor may acquire from Contractor by virtue of the payment of any loss. Contractor agrees to obtain any endorsement that may be necessary to affect this waiver of subrogation. The Workers’ Compensation policy shall be endorsed with a waiver of subrogation in favor of the City for all work performed by the Contractor, its employees, agents and subcontractors.
Verification of Coverage
Contractor shall furnish the City with original Certificates of Insurance including an additional insured endorsement and all required amendatory endorsements (or copies of the applicable policy language effecting coverage required by this clause) and a copy of the Declarations and Endorsement Page of the CGL policy listing all policy endorsements to City before work begins.
However, failure to obtain the required documents prior to the work beginning shall not waive the Contractor’s obligation to provide them. The City reserves the right to require complete, certified copies of all required insurance policies, including endorsements, required by these specifications, at any time.
Subcontractors
Contractor shall require and verify that all subcontractors maintain insurance meeting all the requirements stated herein, and Contractor shall ensure that City is an additional insured on insurance required from subcontractors. For CGL coverage subcontractors shall provide coverage with a form at least as broad as CG 20 38 04 13.
Maintenance of Insurance
Maintenance of insurance by Contractor as specified shall in no way be interpreted as relieving DocuSign Envelope ID: 384A2C52-1920-4424-B1A5-2F050612FF83
Agreement for Services v. January 2021 Page 6 of 6
The Marketing Department, Inc, D.B.A. TMD Creative
August 2021
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ontractor of its indemnification obligations or any responsibility whatsoever and the Contractor may carry, at its own expense, such additional insurance as it deems necessary.
Special Risks or Circumstances
City reserves the right to modify these requirements, including limits, based on the nature of the risk, prior experience, insurer, coverage, or other special circumstances.
DocuSign Envelope ID: 384A2C52-1920-4424-B1A5-2F050612FF83
Request for Quote
Amor Salinas Marketing and
Education Campaigns
Important Dates
Question Period: Through June 11, 2021, at 11:59pm
Deadline for Submittal: June 25, 2021, at 11:59pm
City of Salinas
Community Development Department
65 West Alisal Street, 2nd Floor, Salinas, CA 93901
Sophia Rome, Management Analyst
Phone: (831) 758-7407 Email: [email protected]
Attachment B
DocuSign Envelope ID: 384A2C52-1920-4424-B1A5-2F050612FF83 Summary of Request
The City of Salinas is requesting quotes from qualified local consultants to develop a marketing and associated education campaigns for the Amor Salinas citywide beautification initiative. The consultant will assist with developing a marketing strategy, digital and print marketing materials, litter and debris education campaigns and materials, and a citywide beautification day event.
Project Overview
Amor Salinas is a citywide beautification initiative aimed at improving the quality of life in Salinas through community partnerships, volunteerism , and education and outreach. It is founded on two pillars, Community Restoration and Community Resiliency. Community Restoration encompasses cleaning and greening initiatives. Community Resiliency activities seek to advance engagement and equity through beautification efforts and education.
The tentative Project timeline is July 19, 2021 – June 30, 2022.
Scope of Services
The Consultant’s role in this initiative is to include the following major tasks:
1. Coordination
• Coordinate and attend a project kick -off meeting with the City’s Amor Salinas Project Team (Project Team)
• July 2021 – August 2021: Coordinate and attend bi-weekly Project Team meetings to ensure the Project remains on task and budget
• September 2021 – February 2022: Coordinate and attend monthly Project Team meetings to ensure the Project remains on task and budget • March 2022 – April 2022: Coordinate and attend up to four (4) Project Team meetings for planning of an Amor Salinas Citywide beautification day event • May 2022 – July 2022: Meet with Project Manager as needed to wrap up final deliverables and work product
• Periodic phone calls with the Project Manager on an as needed basis to address any issues or follow-up needed between Project Team meetings
2. Marketing
• Develop marketing campaign that aligns with the Amor Salinas Strategic Plan and Project goals
• Develop print and digital marketing materials, including images and flyers formatted in optimal sizing and resolution for social media and print in di fferent formats
• Make strategic marketing recommendations to increase interest and participation in Amor Salinas initiatives
DocuSign Envelope ID: 384A2C52-1920-4424-B1A5-2F050612FF83
3. Education
• Develop a minimum of two (2) education campaigns that align with the Amor Salinas Strategic Plan and Project goals; at least one (1) must be a youth campaign • Develop print and digital education materials, including images and flyers formatted in optimal sizing and resolution for social media and print in different formats
4. Event Coordination
• Support Amor Salinas event planning and coordination to optimize marketing opportunities and community engagement
• Attend a minimum of four (4) Amor Salinas events for up to three (3) hours for photography and/or videography
• Assist in planning and coordination of an Amor Salinas Citywide beautification day event in April 2022 and attend the event for up to six (6) hours for photography and/or videography
• Production of one (1) video of up to five (5) minutes with photos/videos of the Amor Salinas Citywide beautification day event
Submittal Process
Quotes and any supporting documents, links, or references that the submitter would like the Project Team to consider must be submitted via email to Sophia Rome at [email protected] no later than 11:59pm on June 25, 2021.
Timeline
Questions may be emailed to Sophia Rome at [email protected] through June 11, 2021. A list of all questions and answers may be requested via email and will be available by June 16, 2021.
Deadline to submit quotes and supporting information is June 25, 2021, at 11:59pm.
Quotes will be reviewed by the Project Team by July 9, 2021.
Notifications will be sent via email by July 12, 2021.
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City of Salinas (AMOR Salinas)
Amor Salinas Campaign Proposal (amended)
Sophia Rome, Management Analyst
June 14, 2021
Attachment C
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: : City of Salinas (Amor Salinas)
June 14, 2021
Dear Sophia,
Thank you for reaching out to TMD Creative regarding your marketing and creative needs. We are confident that a partnership would result in dynamic and successful campaigns that are born of our creative collaboration. As you may know, we have been very involved in the community fo r almost 30 years and I was part of the Rotary Club that successfully implemented the Salinas arch.
Our team of creative directors, web developers, graphic designers, multimedia producers, copywriters, and strategists work synergistically with clients to c reate organic messages, stories, and themes that resonate with customers for many years. At TMD Creative, we are rooted in the community , and have comprehensive experience with clientele and major stakeholders throughout the region.
We are thrilled that that you reached to us. Our collaboration with the City of Salinas on COVID messaging and the County of Monterey , has resulted in award -winning work, and has really sharpened our team’s skills in this dynamic and important initiative and most importantly the powerful role government plays in successful implementations.
TMD Creative has been in business and located in downtown since 1999. Our core competencies include creative strategy, messaging, strategic implementation of branding and development, logo deve lopment, graphic design, packaging, trade shows, events, collateral material creation, design and programming of websites, social media, and collaborating with clients to best execute their vision, while keeping stakeholders at top of mind. We have a strong history of delivering projects on- time and on-budget.
Our founder, Nick Pasculli, was a senior executive in marketing and business development with local community banks and several large growers, shippers, and processing c ompanies in both the Salinas Valley and Pajaro Valley. His experience with the outside agencies he was working with led him to form TMD Creative, so that he could offer people who were in his shoes the client -centric perspective h e felt was missing. More than 2 1 years later, we are st ill going strong.
We build strong relationships with our clients, many of which have been with TMD Creative since the beginning, and have stayed because we continue to earn their trust and deliver on our promises. What we promise is to deliver the highest quality, most innovative, award -winning solutions for our clients.
Sincerely,
Nick Pasculli
President and Owner, TMD Creative
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: : City of Salinas (Amor Salinas)
Services We Offer
• Animation
• Annual Reports
• Banners
• Brochures
• Catalogues
• Copywriting
• Demographic Analysis
• Digital Advertising
• Direct Mail
• E-Mail Marketing
• Event Management
• Identity Development
• Identity Standards
• Illustration
• Interactive Design
• Key Messaging
• Logo Design
• Manuals
• Market Research
• Media Buying
• Media Planning
• Product Launches
• Newsletters
• Photography
• Google Analytics
• SEO
• Drone Footage
• Video Editing
• Positioning Strategy
• Public Relations
• Radio
• Signs
• Stationary
• Strategic Planning
• Television
• Trade Show Exhibits
• Video
• Web Design
• Branding
• Consulting
• Focus Groups
• Surveys
• Web Develop ment
• Packaging
• Product Development
DocuSign Envelope ID: 384A2C52-1920-4424-B1A5-2F050612FF83
: : City of Salinas (Amor Salinas)
Why TMD Creative
TMD Creative values that City of Salinas (Amor Salinas) is committed to developing a robust marketing/education campaign centered around citywide beautification . TMD understands the importance as we are a stakeholder in this initiative. We know how important it is to stand out from the crowd, and will partner with City of Salinas (Amor Salinas) to create unique, highly memorable campaigns that engag e and get people excited about and loving their community .
We will continuously bring new ideas and concepts to you for review. While we know we will not move forward with them all, our experience has shown that this keeps campaigns fresh and makes sure the best ideas rise to the top.
TMD Creative understands the economic complexities and competitive environment local governments face in attracting economic activity and sustain ing existing residents and business desire to take care of the place they call home. TMD stands for The Marketing Department. As the name suggests, TMD Creative has been specializing in functioning as a marketing resource for many companies.
TMD Creative is a full-service marketing firm that consistently exceeds industry standards . With in-house strategists, photographers, graphic designers, videographers, programmers, and web developers, we are a well-rounded group of talented individuals. Our team has the ability to improve and enhance your presence with all stakeholders .
In addition to engaging campaigns, events, collateral, web development, and social media services , City of Salinas (Amor Salinas) will benefit from our robust professional photography and videography services. The resulting assets could cover almost every marketable aspect of your initiative. TMD Creative also has experience in producing marketing materials that are localized , and have specifically worked with dozens of organizations that are based in the region, including SPD, City of Salinas, County of Monterey and literally dozens of non -profits in the County .
TMD Creative is thrilled about the possibility of becom ing your go-to marketing partner . We will work hard and deliver results from day one, while creating metrics that measure our success. City of Salinas (Amor Salinas) is clearly an initiative we can get behind and commit to helping this approach to community pride really take off . Over 90% of our team members live right here in the City and have a vested interest in seeing this succeed. Allow TMD Creative to enhance your marketing potential and create an even more successful community in the years to come.
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: : City of Salinas (Amor Salinas)
Consultant Qualifications and Background: Team Bios
Nick Pasculli // President and Owner
Nick started TMD because he recognized that small - to mid-sized businesses and nonprofits would benefit from the expertise of an agency that understands their needs, with access to a full range of marketing design services without adding staff and overhead to the ir balance sheets. Before TMD, Nick held senior marketing positions with a handful of fortune 500 companies. Throughout his professional career, he has managed marketing planning, product development, research, strategic planning, and advertising. Nick received his master’s degree in pastoral studies from Loyola University in September 2006, and graduated from California State University, Fresno in 1984 with a Bachelor of Science degree in Business Administration -Marketing. He is a graduate of Leadership Salinas Valley, the Cornell University Agricultural Leadership Program, and the highly acclaimed California Agricultural Leadership Program. Nick is a four -time recipient of the produce industry’s Marketing Excellence Award and the Salinas Valley Chamber of Commerce Member of the Year Award. In 2008, Nick and TMD Creative were named Entrepreneur of the Year by Union Bank’s Salute to Small Business program.
Janet Marcroft // Creative Services Director
Janet brings with her many years of varied design experie nce. A graduate of Cal Poly State University, San Luis Obispo, Janet earned a B.S. in Applied Art & Design with an emphasis in graphic design. She started her design career with agencies in the Silicon Valley and Monterey County. Most recently she spent over 20 years as the senior graphic designer at Salinas Valley Memorial Healthcare System where she oversaw the look and feel of the healthcare system brand. She developed her design abilities and creative eye in many areas including collateral, editorial an d digital design, advertising, event -driven campaigns and nonprofit outreach. Janet’s is passionate about branding, design and visual problem - solving – in any form.
Lewis Leader // Director of PR & Crisis Communications
Lewis is a well -respected longtime journalist and editor. He was an editor for the Los Angeles Times and the Monterey County Herald. Since his retirement, he consults with TMD Creative on PR and crisis management projects, as well as assisting TMD Creative in campaign work, often as campaig n manager for people running for public office.
Amairani Resendiz // Manager, Client Services & Assistant to CEO Amairani attended California State University, Monterey Bay and received a bachelor’s degree in Business Administration with a concentration in Agribusiness. Throughout her college career, she was involved in campus and local community organizations, including being a founding member of the Agribusiness Club and Alpha Kappa Psi co -ed professional business fraternity at California State University, Monterey Bay. Being a part of those organizations built her skills in leadership, project management, and marketing. She thrives in high -paced work environments and loves to challenge herself by trying new things and exploring new ideas.
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: : City of Salinas (Amor Salinas)
Amos Strauss // Client Services Manager
Amos attended University of California, Davis, focusing on agricultural production and business.
Throughout his college career, he was an advocate for local and sustainable agriculture, and held leadership positions in the professional -social agricultural fraternity Alpha Gamma Rho. Amos looks forward to continuing his education in Monterey County, where he plans on earning his B.S. in Agribusiness with an emphasis in Farm and Ranch Manag ement from University of Tennessee Martin.
Lindsey Little // Senior Designer & Editor
Lindsey received her B.A. in Visual Communications with a focus in Marketing from San Francisco State University and brings to TMD her experience and passion for crea ting unique, compelling designs for businesses and nonprofits. Before joining TMD, Lindsey oversaw marketing for the Monterey Symphony, where she was able to utilize her graphic design, copywriting, and marketing skills to spearhead various marketing effor ts. A San Diego native, she has found a new home on the Central Coast.
Fran Murillo // Creative Services Director
As one of TMD’s graphic designers, Fran believes that design is a never -ending process. Fran graduated from California State University, Mo nterey Bay with a bachelor’s degree in communication arts.
Creativity is a constant in every aspect of his life. He lives with curiosity and believes that good design can make the difference in anything. Trust in the process; let’s work together.
Nicole Neadeau // Senior Graphic Designer
Nicole is a Graduate of California State University, Monterey Bay and holds a degree in computer science with an emphasis on design. She has over eight years of design experience that spans a broad range of client industries - from the fashion industry to children's books, produce industry to rodeo... whether small business or corporate, she brings purpose and intention to her designs and strives to help clients communicate meaning through each piece. Her skillful blend o f professional elegance, creativity, and color theory maximizes the impact of each message, and the results achieved for our clients.
Cristina Cachux // Designer
Cristina attended California State University, Monterey Bay and graduated with a Bachelor of Science in Communication Design, emphasis in Web Design. Her previous work experience ranges from working as a developer focusing on website redesigns and implementation, as well as working as a designer in creating innovative new takes on both web and mo bile. Cristina enjoys working with clients to ensure that proper thoroughness is generated in any project. Cristina enjoys the calmness of the Central Coast after having grown up in the South Bay.
DocuSign Envelope ID: 384A2C52-1920-4424-B1A5-2F050612FF83
: : City of Salinas (Amor Salinas)
Carl Twisselman // Production Designer & Illustration
Carl first received a Degree in English from California State University Chico. Later, he went on to receive a Degree in Graphic Production from the University of California Santa Cruz Extension Program. Before joining TMD, Carl worked with transport logistics as middle management for sixteen years and also worked at “The Californian” as a graphic designer. Carl also enjoys digital illustrations and running.
Chris Sandor // Senior Director of User Interface Desig n Chris is an integral part of the TMD management team, having been with the firm almost eight years.
Chris draws on his savvy technical skills and his obsession with perfection to develop easy to navigate, robust, and beautifully designed web -based commun ications for TMD’s clients. Chris relies on industry best-practices coupled with his education in telecommunications, multi -media, and applied computing from California State University, Monterey Bay.
Adam Eberling // Senior Web Developer/Engineer
With experience building hundreds of websites and web applications, Adam brings an understanding of information architecture to the table and is able to translate the project requirements into a seamless and effective website. Adam’s experience with mobile apps , multilingual sites, and responsive design ensures that your web presence is widely available and interactive.
Yarely Chino // Lead Web Developer
Yarely graduated from the award -winning, three -year accelerated program called CSin3 from California State University of Monterey Bay. She obtained a bachelor’s degree in computer science with an emphasis in software engineering. Yarely is passionate about designing computational systems, creating interactive user interfaces, and introducing computer science i n an enjoyable manner to her community.
She is a co-founder of herScript, an organization that strengthens women's technical and professional skills, along with promoting gender equality in the computer science industry.
Thalia Villalobos// Web Developer
Thalia is a recent graduate from California State University, Monterey Bay. She was part of a rigorous and accelerated Computer Science program called CSin3, which means that she graduated in 3 years from CSUMB with a B.S. in Computer Science B.S with an emphasis in Software Engineering. She is proud to say that she is the first of her family to graduate college. Thalia is passionate about web development and teaching programming skills to children and teens. Most recently she taught high school students the basics of programming a video game at John Steinbeck Library’s Game On! program.
DocuSign Envelope ID: 384A2C52-1920-4424-B1A5-2F050612FF83
: : City of Salinas (Amor Salinas) Marketing Plan Anatomy TMD believes strongly in following tired and tested steps in insure the success of every engagement and achieving the goals our clients lay out. The below chart illustrates the steps we take to guide us in getting the return on investment for the items outlined in the RFP.
Project Planning & Management TMD utilizes a web-based platform for all project management and planning called Monday.com. With this platform we can build and customize project dashboards that helps our clients gain important insights and a clear overview of their projects progress/status. In addition it allows for seamless collaboration with our clients. It will track and keep all conversations, files, briefs, checklists and sheets in one place and eliminates the need for those painfully long e-mail threads.
Benchmarks
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: : City of Salinas (Amor Salinas)
Other Clients Include:
Our client list includes a broad range of large companies, smaller companies, government agencies, non- profits and trade associations. (This is a partial list of current clients)
1st Capital Bank
AGR Partners
Barkley Ag Enterprises
Booth Ranches
Brent Redmond Transportation
California Agricultural Leadership Foundation
California International Airshow
Central Coast Federal Credit Union
City of Salinas
Community Foundation for Monterey County
County of Monterey
Monterey Peninsula Water Management District
County of Boulder
Creative Plant Design
D’Arrigo Bros. Co. of CA
Del Rey Avocado
Del Sur Services
Designed Workforce Solutions
Earthfresh Organics
Franmara
Frantz Nursery
Generation Growers
Hartnell College
International Produce Group
Metzer Farms
Monterey County Registered Nurses Association
Monterey Mushrooms
Monterey Peninsula College
Nunes Company (Foxy Produce)
Ocean Mist Farms
Olive Hill Greenhouses
Pacific Valley Bank
Pasquinelli Produce Company
Salinas Valley Ford
SLO Community Foundation
Superior Court for Monterey County
Sun Street Centers
Taylor Farms
Taylor Fresh Foods
Wholesum Family Farm
Client References
Client: Housing Development Corporation Monterey
Nonprofit Websites: https://hdcmonterey.org/
Project: All Marketing Related Services
Contact Name: Carolina Sahagun, VP of Development
Email: [email protected]
Phone Number: 831.796.4666
Client: Hartnell College Foundation
Nonprofit Websites: www.hartnellcollegefoundation.org
Project: Website Redesign, Programming, Annual Report, Marketing Communications and Digital Support
Contact Name: Jackie Cruz, Vice President of Advancement Email: [email protected]
Phone Number: 831.755-6810
DocuSign Envelope ID: 384A2C52-1920-4424-B1A5-2F050612FF83
: : City of Salinas (Amor Salinas)
Client References (continued)
Client: County of Monterey
Project: COVID -19 Strategic Public Communications
Contact Name: Charles McKee CAO and Nick Chiulos, Assistant County Administrative Officer Email: [email protected] [email protected] Phone Number: 831.755.5145
Additional references provided upon request.
RESPONSE TO THE RFP OUTLINED AFTER WORK SAMPLES ON THE FOLLOING PAGES.
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: : City of Salinas (Amor Salinas)
Response to the RFP
Scope of Services and Associated Investment
TMD Creative role base on the RFP will include, overall project coordination, marketing, educational outreach, and event coordination. Each of those areas are spe cifically outlined in the following pages. For ease of the reviewer, we have responded in the same order and with the same deliverables are outlined in the RFP.
1. Coordination – we have calculated an estimated number of hours to fulfill the obligations in the scope of services specific to coordination, our estimate based on project review is between 40 and 45 hours.
• Coordinate and attend a project kick -off meeting with the City’s Amor Salinas Project Team (Project Team)
• July 2021 – August 2021: Coord inate and attend bi -weekly Project Team meetings to ensure the Project remains on task and budget
• September 2021 – April 2022: Coordinate and attend monthly Project Team meetings to ensure the Project remains on task and budget
• May 2022 – July 2022: Meet with Project Manager as needed to wrap up final deliverables and work product
• Periodic phone calls with the Project Manager on an as needed basis to address any issues or follow-up needed between Project Team meetings
Estimated investment for SoS item 1: $6,600-7,450
Cost based on multiple team members participation
2. Marketing - Love Where You Live
• Develop marketing campaign that aligns with the Amor Salinas Strategic Plan and Project goals
• Develop print and digital marketing materials, inc luding images and flyers formatted in optimal sizing and resolution for social media and print in different formats • Develop radio PSA for event
• Make strategic marketing recommendations to increase interest and participation in Amor Salinas initiatives
Estimated investment for SoS item 3 $ 8,800 to $10,600
Many of us are familiar with the African proverb, “it takes a village to raise a child.” In reality it “takes a village” to achieve just about any meaningful change. This campaign's goal is to improv e the quality of life in Salinas based on two Community Restoration and Community Resiliency and DocuSign Envelope ID: 384A2C52-1920-4424-B1A5-2F050612FF83
what better way than bringing together people of all ages to come together and engage in beautification efforts working towards a common goal.
The key is to e ncourage neighborhood, religious, community, school and business groups to participate in a citywide cleanup to kick -off the initiative and make everyone feel included and heard to make their Salinas, their home, beautiful.
The messaging here would focus on:
• Inspiring the community to imagine and take action - creating challenges and encouraging community organizations to organize their own activities (3 -4 social media graphics to share ) • Involve all community groups to do what they do best - ex. business owners to beautify their areas and FFA groups to help plant (flyers and ads to share the events) •Educate while participating in the beautification efforts (graphics and gifs to encourage UCC (user-created content) and educational materials such as a b rochure or short videos)
Communication of these efforts will include creating flyers, ads, and social media and web graphics to share on various platforms and channels as described above. Although communications from the city will be vast, the real moveme nt here will be to incentivize the community to share what they are doing. Creating a hashtag like #MySalinas, #AmorSalinas, #BeautifySalinas would allow a place for the different community groups to share before and after photos, action shots, and landscape photos of the change. The goal here would be to create a trend on the content creation to build up to the event and even afterward. Something as simple as a progress video, could begin a trend.
3. Education - Discover Salinas
• Develop a one (1) education campaigns that align with the Amor Salinas Strategic Plan and Project goals
• Develop print and digital education materials, including images and flyers formatted in optimal sizing and resolution for social media and print in different formats Estimated investment for SoS item 3 $ 5,500 to $8,500*
Like mentioned above, an education campaign (bilingual) is an integral part of this initiative.
The campaign would be geared towards the youth in the community. The educational campaign would focus on creating pride living in Salinas “The Salad Bowl of the World” and would teach the community about Salinas history, culture, nature and of course, its uniqueness compared to any other place in the world. It would include photos and ads. The goal of the campaign: to instill a sense of pride and responsibility in each of the residents.
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: : City of Salinas (Amor Salinas)
TERMS AND CONDITIONS
Base on the RFP, scope of services and responses to our questions, we are recommending a budget range as there are n umerous details which will need to be ironed out upon commencement of the engagement. The investment range we believe will be $ 20,900-26,550*
*Total amount not to exceed $30,000
*The total above price is for professional services and includes required CA Sales Tax estimates. Printing, reproduction, m edia placement, permits and undetermined fees are not included . Nor does it include rental of property or equipment, usage fees, insurance or other undetermined costs.
TERMS AND CONDITIONS
Before TMD begins work, you will be asked to sign a final estimate and a mutually -agreed-upon statement of Terms and Conditions.
Payment to be made in three parts: 1/3 upon signing the estimate, 1/3 upon sending the development link, 1/3 upon launch of the website. For non -web projects, it will be 1/3 upon signing of estimate, 1/3 upon receipt of initial design proof or half way point of project if design is not a part of the project, and 1/3 upon completion of the project. Should the project stall for more than 4 weeks as a result of client inaction, TMD will be for all time spent up to that point.
All outside vendors will be billed upon receipt; we extend terms to our clients as a courtesy of net 15 days, providing you assume responsibility for paying vendors under the conditions above. Should client agree to terms and then fail to m ove project forward in a timely manner, hours logged for the project will be billed at our hourly rates.
LIMITATION OF LIABIL ITY
TMD will notify client of inaccuracies that are discovered during our normal course of business; however, unless specificall y stated otherwise in writing (in this proposal or amending work orders), the client bears final responsibility for any errors or omissions present in the content submitted to TMD.
Therefore, the client should verify the accuracy of any and all content be fore submitting it to TMD.
Content includes but is not limited to copy/text, data, pictures, and images.
TMD is happy to provide copy writing and editing services for a fee. Excluded from this service is technical or scientific data and statistics, or information specific to the client for which TMD has no reference to verify accuracy.
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: : City of Salinas (Amor Salinas)
AGREED & ACCEPTED BY:
If this proposal meets with your approval, please indicate by signing and returning one copy to TMD Creative by U.S. Mail, fax, or e -mail. A payment of one -third of the total estimate is required to initiate work. Should you have questions, please feel free to call me at 831 -758-6425 ext. 202 , or contact me by email: [email protected] .
Thank you for the opportunity to submit this proposal. We’re looking forward to working with you!
Sincerely,
Nick Pasculli
90 West Alisal
Salinas, CA 93901
A G R E E D & A C C E P T E D B Y:
Name____________________________________________ Title__________________________________
Organization______________________________________ Date__________________________________ (HDC)
Signature_______________________________________________ ________________________________
Name____________________________________________ Title__________________________________
Company_________________________________________ Date__________________________________ (TMD Creative)
Signature _______________________________________________________________________________
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: : City of Salinas (Amor Salinas)
Awards and Recognition
Awarding Organization Client Creative
2020
W3 International ( Gold) Sunny with a chance of Flowers Website Telly Awards (Bronze) Piini Realty Video Project Telly Awards (Bronze) Salinas Police Department Video Project 2019
Communicator Award (Gold) Olinday Farms Video Project Communicator Award (Silver) Ocean Mist Farms Video Project Communicator Award (Silver) Olinday Farms Website Communicator Award (Silver) Organic Produce Summit Marketing Campaign Telly Award (Gold) Olinday Farms Video Project 2018
Communicator Award (Gold) Monterey Peninsula College Print Ad Campaign Communicator Award (Gold) Monterey Peninsula College Integrated Campaign Communicator Award (Gold) Olinday Farms Social Video Communicator Award (Gold) Organic Produce Summit Integrated Campaign Communicator Award (Silver) Ocean Mist Farms Social Video Communicator Award (Silver) Olinday Farms Website Mobile Web Awards (Gold) National Steinbeck Center Mobile Website W3 International (Silver) National Steinbeck Center Website MARCOM International (Gold) Berry People Packaging MARCOM International (Silver) 1 st Capital Bank Television Spot 2017
Communicator Award (Gold) Hartnell College Annual Report Communicator Award (Platinum) Organic Produce Summit Integrated Campaign Communicator Award (Gold) Taylor Farms Deli Division Website Hartnell College AG Tech Innovator Award To Nicholas M. Pasculli Monterey Bay Business Hall of Fame Honored Inductee To Nicholas M. Pasculli Telly Award (Gold) The Western Stage Television Campaign 2016
Communicator Award (Gold) MC Gives Website
Communicator Award (Gold) Royal Rose Advertising Campaign Communicator Award (Platinum) CA Ag Leadership Foundation Annual Report Communicator Award (Gold) Community Foundation Mo. Co. Website Rotary Distinguished Rotarian To Nicholas M. Pasculli 2015
Telly (Gold) The Western St age Television Campaign Telly (Gold) GreenGate Fresh Documentary
Rotary Distinguished Rotarian To Nicholas M. Pasculli MARCOM International (Platinum) Hartnell College Digital Annual Report DocuSign Envelope ID: 384A2C52-1920-4424-B1A5-2F050612FF83
: : City of Salinas (Amor Salinas)
2014
MARCOM International (Platinum) Andy Boy (D’Arrigo Bros.) Website MARCOM International (Gold) Family to Family (MCDSS) Documentary MARCOM International (Gold) CA International Airshow Television Campaign MARCOM International (Silver) Carmel Valley Vet erinary Hospital Website SUMMIT International (Gold) Andy Boy (D’Arrigo Bros.) Website SUMMIT International (Silver) Hartnell College Digital Annual Report VIDEOGRAPHER Award Pacific Valley Bank Television Campaign SIAA (Gold) CA Internation al Airshow Television Campaign SIAA (Gold) Turkhan Foods Integrated Campaign SIAA (Silver) Cal Ag Leadership Foundation Annual Report TELLY (Gold) Family to Family (MCDSS) Documentary W3 International (Silver) D’Arrigo Massachusetts Website 2013
SUMMIT International (Gold) Turkhan Foods Collateral Package SUMMIT International (Gold) Turkhan Foods Website SUMMIT International (Gold) Cal Ag Leadership Foundation Annual Report SUMMIT International (Gold) Brent Redmond Transportat ion Website SIA AWARDS (Gold) California International Airshow Television Campaign SIA AWARDS (Gold) California International Airshow Website TELLY International (Bronze) The Western Stage Television Campaign TELLY International (Bronze) Family to Family Documentary
Special Honors
2019 Nicholas Pasculli was awarded the Distinguished Rotarian Award 2017 Nicholas Pasculli was awarded the Monterey Bay Business Hall of Fame 2014 Nicholas Pasculli was awarded a Lifetime Achievement Award from the Rotary Club of Salinas 2010 Nicholas Pasculli was awarded the Hartnell College Foundation Leadership Award 2008 TMD was awarded Monterey County’s Entrepreneur of the Year 2007 TMD was awarded the Small Business of the Year by the Salinas Valley Chamber of Commerce 2005 TMD’s Nicholas Pasculli was awarded Member of the Year by the Salinas Valley Chamber of Commerce
DocuSign Envelope ID: 384A2C52-1920-4424-B1A5-2F050612FF83 City of Salinas
Legislation Text
200 Lincoln Ave., Salinas,
CA 93901
www.cityofsalinas.org
File #: ID#22-158, Version: 1
FY 21-22 Workforce Allocation Adjustment
Approve a Resolution adjusting the workforce allocation for the Community Development Department.
City of Salinas Printed on 3/16/2022Page 1 of 1
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CITY OF SALINAS
COUNCIL STAFF REPORT
_________________________________________________________________________________
DATE: March 22, 2022
Department: HUMAN RESOURCES
FROM: Marina Horta-Gallegos, Human Resources Director
SUBJECT: FY 21-22 WORKFORCE ALLOCATION ADJUSTMENT
RECOMMENDED MOTION:
It is recommended that the City Council approve a Resolution adjusting the workforce allocation for the Community Development Department.
RECOMMENDATION:
Staff recomme nds that t he City Council approve a Resolution adjusting the workforce for the Community Development Department based on current staffing needs.
BACKGROUND:
The Community Development Departments requests the adjustment of the FY 21 -22 workforce to include three Community Outreach Assistants . Two Community Outreach Assistants will be grant funded (limited term) and support the Housing Division in addressing encampment s through the Salinas Outreach and Response Team ( SORT). The thi rd Community Outreach Assistant wi ll b e assigned to Permit Services providing customer service and education as outlined in the action plan for Community Development.
Three additional positions requested for FY 21-22 include: 1) one Senior Building Inspector to assist with handling more complex inspections and h elp manage the workload. Building inspection completed over 12,000 inspections in the last year ; 2) one Administrative Aide (limited term) to assist with monitoring of the Emergency Rental Assistance Program (ERAP) which is expec ted to continue into 2025; and 3) one Administrative Analyst to support permit administration, digital processing, and virtual inspections together with the related accounting functions.
CEQA CONSIDERATION:
Not a Project. The City of Salinas has deter mined that the proposed action is not a project as defined by the California Environmental Quality Act (CEQA) (SEQA Guidelines Section 15378).
STRATEGIC PLAN INITIATIVE:
The proposed action meets the Effective and Responsive Government Council goal.
DEPARTMENTAL COORDINATION:
The Human Resources Department coordinated this effort with Community Development.
FISCAL AND SUSTAINABILITY IMPACT:
There is no anticipated impact to the current FY 21-22 budget. Grant funding will be used to fund two Community Outreach Assistants and one Administrative Aide with CDBG funding available upon expiration of grant funds. The remainder of the positions will be funded through the Community Development enterprise fund.
ATTACHMENTS:
Resolution
RESOLUTION NO. _________ (N.C.S.)
RESOLUTION APPROVING FY 21-22 WORKFORCE ALLOCATION ADJUSTMENT
BE IT RESOLVED BY THE CITY COUNCIL OF SALINAS that the workforce for the Community Development reflect the addition of the following position s: three Community Outreach Assistants; one Administrative Aid e (limited term), o ne Administrative Analyst, and one Senior Building Inspector.
PASSED AND ADOPTED this 22nd day of March 2022, by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
APPROVED:
____________________________________
Kimbley Craig, Mayor
ATTEST:
______________________________
Patricia M. Barajas, City Clerk
City of Salinas
Legislation Text
200 Lincoln Ave., Salinas,
CA 93901
www.cityofsalinas.org
File #: ID#22-150, Version: 1
a. Pending Litigation - California Government Code Section 54956.9(d)(1), conference with legal counsel regarding, Santa Rita Union High School District, et al. v. City of Salinas et al., Monterey County Superior Court Case No. 20CV000242
b. Pending Litigation - California Government Code Section 54956.9(d)(1), conference with legal counsel regarding, Alisal Union School District, et al. v. City of Salinas, et al., Monterey County Superior Court Case No. 20CV003402
c. Existing Litigation - California Government Code Section 54956.9(a), conference with legal counsel regarding, Monia Williams et al. v. County of Monterey, et al., U.S. District Court, Northern District of California case no.: 5:19-cv-01811-BLF.
d. Anticipated Litigation - California Government Code Section 54956.9(d)(2), conference with legal counsel regarding, significant exposure to litigation (one case).
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