CONSENT CALENDAR
City of San Bernardino
Request for Council Action
Date: August 20, 2025
To: Honorable Mayor and City Council Members
From: Rolland Kornblau, Director of Information Technology; Eric Levitt, City Manager
Department: Information Technology
Subject: Approve Professional Services Agreements for Video Production and Post-Production in an amount not to
exceed $366,060 (All Wards)
Recommendation:
It is recommended that the Mayor and City Council of the City of San Bernardino, California:
1. Approve the award of contracts to the four selected Vendor’s under RFQ F-25- 4036; and
2. Authorize the City Manager to execute Professional Services Agreements with VideoFP in an amount not to exceed $88,100; with Alejandro Villanueva in an amount not to exceed $88,960; with Joseph Fernandez in an amount not to exceed $99,000; and with Fire Starter Studios in an amount not to exceed $90,000 over a two-year period; and
3. Authorize Director of Finance and Management Services to issue all related purchase orders not to exceed $366,060 for a two-year term.
Executive Summary
The Information Technology Department seeks approval to award contracts totaling $366,060 over two years for professional video production and post-production services under RFQ F-25-4036. These services will support citywide communication efforts, including community updates, student recognition, sports coverage, and economic development messaging. Following a competitive procurement process, four vendors were selected to meet the City’s diverse media needs. Funding is fully allocated in the FY 2025/26 budget, with no impact to the General Fund. Approval will authorize execution of contracts and issuance of purchase orders to ensure timely implementation across all wards.
Background
In alignment with the City's commitment to responsible and effective use of public funds, the Purchasing Division issues a Request for Quotes (RFQ) every two years to secure high-quality, professional video production and post-production services. Each selected vendor enters into a one-year agreement with the option of a one-year extension, at the City’s discretion. The RFQ structure allows for maximum flexibility by enabling prospective vendors to bid on specific services or any combination of services, ensuring comprehensive coverage while optimizing value. The city may select multiple vendors to fulfill the scope of services efficiently and effectively.
Discussion
The Purchasing Division conducted a competitive Request for Quotes (RFQ) process launched on April 8, 2025, with a May 1, 2025, deadline. Six qualified bids were received and evaluated based on the City's selection criteria, prioritizing lowest responsive and responsible bidders capable of meeting the City's comprehensive video production requirements.
The recommended contract structure provides maximum operational flexibility through:
One-year initial agreements with optional one-year extensions at the City's discretion
Multiple vendor selection to ensure comprehensive service coverage Competitive pricing optimization across various service categories Scalable service delivery to meet evolving City communication needs Four vendors have been selected to provide services:
Vendor Year 1 Year 2
VideoFP (Monthly show, weekly updates and community
segments $44,050 $44,050
Alejandro Villanueva (Outstanding student athlete video profiles) $44,480 $44,480
Joseph Fernandez (Live and weekly high school and
college sports coverage) $49,500 $49,500
Fire Starter Studios (Economic Development, marketing
and specialized videos) $45,000 $45,000
2 Year
Total $366,060
2021-2025 Strategic Targets and Goals
The request for awarding the contracts aligns with Goal No. 2: Focused, Aligned Leadership and Unified Community to Develop and implement a community engagement plan. The enhanced video production capabilities will strengthen community engagement and support the development and implementation of a comprehensive community engagement plan.
Fiscal Impact
The contracts present no General Fund impact, with sufficient funds allocated in the FY 2025/26 adopted budget. Future year funding will be incorporated into respective budget cycles, ensuring sustainable program continuation without additional financial burden.
Conclusion
It is recommended that the Mayor and City Council of the City of San Bernardino, California:
1. Approve the award of contracts to the four selected Vendor’s under RFQ F-25- 4036; and
2. Authorize the City Manager to execute Professional Services Agreements with VideoFP in an amount not to exceed $88,100; with Alejandro Villanueva in an amount not to exceed $88,960; with Joseph Fernandez in an amount not to exceed $99,000; and with Fire Starter Studios in an amount not to exceed $90,000 over a two-year period; and
3. Authorize Director of Finance and Management Services to issue all related purchase orders not to exceed $366,060 for a two-year term.
Attachments
Attachment 1 - RFQ F-25-4036 Professional Video Production and Post-Production Services
Attachment 2 - VIDEOFP Proposal
Attachment 3 - PSA - FY25-26-VideoFP
Attachment 4 - JOSEPH FERNANDEZ Proposal
Attachment 5 - PSA - FY25-26-Joseph Fernandez
Attachment 6 - FIRE STARTER STUDIOS Proposal
Attachment 7 - PSA - FY25-26 - Fire Starter Studios
Attachment 8 - ALEJANDRO VILLANUEVA Proposal
Attachment 9 - PSA - FY25-26-Alejandro Villanueva
Ward:
All Wards
Synopsis of Previous Council Actions:
N/A