0 PROPOSAL & BID RFQ F-25-4036
City of San Bernardino for Professional Video Production & Post-Production Services
Michael Wichman
VideoFP Media Production Services
2 CONTENTS
▪ Cover
▪ Summary
▪ Identification
▪ Staffing Resources
▪ Experience & Technical Competence
▪ Examples / Images
▪ Methods to Accomplish Work
▪ References
▪ Fees
1 PROPOSAL & BID REFERENCING RFQ F-25-4036
City of San Bernardino
Professional Video Production & Post-Production Services Executive Summary – Attachment “C” Narrative
PROPOSAL BID: $44,050
Submitted: 4/28/25
Thank you for the opportunity to present our proposal for your consideration.
Introduction: videoFP is committed to providing reliable and quality video production services to the City of San Bernardino, and its’ community. We are a local company with many ties to this area. We know San Bernardino well. We have a direct, 9-year, positive track record working with the City of San Bernardino.
Statements:
• I propose to perform the contracted services without subcontracting. • I have reviewed and read the RFQ and related addenda as of 4/28/2025 • I have thoroughly examined and become familiar with the items required under this RFQ and I attest that I am capable of the quality performance to achieve the City’s objectives. • I currently hold a valid City of San Bernardino Business certificate. • I am currently covered by the outlined, and required, liability insurance. • I am currently covered by the outlined, and required, automobile insurance. • I am currently covered by the outlined, and required, drone insurance • I will provide necessary proof, and certificates, of insurance policies. Policies shall be endorsed to waive any right of subrogation against the City, and its Subconsultants, employees, officers, agents and directors for work performed under this Contract.
All work will be performed in accordance with generally accepted professional practices and principles and in a manner consistent with the level of care and skill ordinarily exercised by members of the profession currently practicing under similar conditions. videoFP’s performance shall conform in all material respects to the requirements of the Scope of Work The undersigned hereby submits its proposal and, by doing so, agrees to furnish services to the City in accordance with the Request for Proposal (RFP), and to be bound by the terms and conditions of the RFP ______________________________
MICHAEL WICHMAN, videoFP
This proposal is valid for 120 days from the date of submittal.
3 IDENTIFICATION OF PROPOSER
Bidder: Michael Wichman, Owner
DBA videoFP Media Productions
City of San Bernardino Business #952343
Vendor #383 -VIDEO FP
Planet Bid Vendor ID#1040659
Busines Type: Sole Proprietor
Physical Address: 1520 Dexter Way
Redlands CA, 92374
909-214-3479
www.videofp.com
Mailing Address: Box 7962 Redlands, CA 92375
4 Staffing
Michael Wichman
Video Producer/Director/ Editor/Videographer
videoFP Media Productions, Redlands
Create corporate, commercial, and industrial video productions for many corporate clients and advertising agencies.
This includes TV commercials, training, and promotion videos etc. Additionally, provide multi-camera live streaming services for virtual meetings, presentations, and events. Hire several outside production personnel (crew) depending on the scope of the projects.
Media Production Specialist, California State University, California Manage the University’s Television Production Studio, control room editing bays, and field equipment. Train students in the proper use. Research and purchase equipment within State budgets. Oversee maintenance and repair.
Assembled the original studio and have rebuilt, and fully upgraded it, four times. Keep studio and systems up to date and use the latest technologies possible. Budget for, and supervise, up to 6 paid assistants.
Camera/Director/ Editor, City of San Bernardino
Produce long-form videos for the City’s TV station. Live and pre-recorded events.
Directed magazine format talk shows and other productions as needed.
Director, KESQ-TV, Palm Springs California
KESQ-TV ABC network affiliate. Worked with producers and sales department. Shot and edited :30 Television commercials for the Palm Springs market. Directed the 11PM local newscast and other community affairs programs.
Assistant Film Editor, Technicolor, San Bernardino, California (former Norton Air Force Base) Technicolor was a contractor for the U.S Military. They provided production services and support to the combat camera division at Norton Air Force Base. Worked with senior editor in assembling 16mm and 35mm negatives.
Prepared the final edits to be sent to the lab to be processed etc.
David Brady
On-Camera Show Host/Writer
A journalist praised for his versatility and deftness with copy, David worked as a staff writer for the Los Angeles Times, online producer for the Orlando Sentinel and copy editor for the Los Angeles Daily News after earning a double-major degree in journalism and filmmaking. Next, he spent more than 14 years with Walt Disney Parks and Resorts in a variety of communication roles, including PR, social media, and internal communications. David served as PR manager for Walt Disney World Resort, where he produced and hosted its first podcast, as well as the first podcast for starwars.com, in collaboration with Lucasfilm. He also served on the grand opening task force for Hong Kong Disneyland, led social media efforts for the launch of the Disney Dream cruise ship, and worked as senior writer for Eyes & Ears, a biweekly magazine for Walt Disney World employees. At LEGOLAND Florida Resort, David led a team in developing strategic communication plans, crisis communications, and social media content, as well as PR stunts and grand openings, including live broadcasts, celebrity red carpets, and a satellite media tour. Coverage included USA TODAY, NBC’s “Today” Show, New York Times, Boston Globe, Fox Business Network, ABC News, NBC Sports, FOX Sports, and Parents magazine. On-Camera host for Inland Empire Alive since 2022.
Julie Farren
Researcher/ Guest Coordinator
Julie Farren has lived in San Bernardino for 51 years. She graduated from San Gorgonio High School in 1979 and earned her B.A. in communications/journalism from the University of Redlands in 1983. That same year, she started for the Gannett Co. and began her journalism career at the San Bernardino Sun as a news assistant in the Features dept. and was promoted to the news department five years later as a full-time reporter. She left the Sun and became a freelance writer for The Sun for 10 years, in addition to writing freelance stories for The Sun, she also wrote for Cal State San Bernardino, the University of Redlands and Inland Empire and Orange Coast magazines. In 2001, she was hired by the Press Enterprise and worked there for 9 years and wrote for The Record Gazette for 9 years, covering Beaumont city hall and the school district. She also has written for the Highland Community News. Currently, she is a freelance writer for the online newspaper Community Forward Redlands and volunteers for the Feldheym Library and coordinated the recent Inland Empire History Festival. She is an associate producer on Inland Empire Alive.
5 Experience and Technical Competence
Videofp is a client-focused media production company founded by Michael Wichman in 1990. It specializes in corporate, commercial, and industrial media production as well as affordable, accessible, community-based video production services. Michael Wichman utilizes his 30 plus years of professional media production experience to service his many clients. Projects include news segment, talk shows, TV commercials, training videos, and much more. We also offer live-streaming video services.
In 2015 Michael began providing contracted service to the City of San Bernardino and, more specifically, the Inland Empire Media Group. This entity is supervised by Klyde Layon. Each year since, the services contract has been successfully renewed.
Most of the content produced has been community-based segments consisting of events happening around the city. A few examples: “San Bernardino City Festival”, “San Bernardino History Day”, “” and many more. We also produced a weekly informational calendar program titled “What’s Up San Bernardino.”
Additionally, videoFP produced a monthly magazine formatted show called “Inland Empire Alive” with various guests from the community and surrounding areas. This production creates a full hour program as well as 4 individual segments each month.
• videoFP owns and operates up to date video equipment and utilizes industry video production standards and techniques.
• videoFP utilizes the latest version of Adobe Creative suite for audio and video editing plus graphics.
• videoFP subscribes to a major music licensing service to provide music beds, sound effects, graphics, stock video and still images.
• videoFP has continued to enjoy a strong relationship with the City of San Bernardino and its’ employees. videoFP has consistently met deadlines and schedules.
• videoFP is experience in all professional video formats and file codecs with the capability of providing broadcast quality deliverables that meet high quality standards.
6 City of San Bernardino Festival
San Bernardino History Day
7 “Inland Empire Alive!” Monthly Talk Show
Weekly Events Calendar – “What’s up San Bernardino”
8 Proposed Method to Accomplish the Work: Action Plan
We propose to immediately continue the production processes on these programs. videoFP is currently actively producing programs and we look forward to adding even more exciting content soon.
“What’s up San Bernardino”
As a continuation of this weekly events calendar production, videoFP will continue researching upcoming events and writing scripts for voice over then editing the segments. After several years of producing this series, we have developed resources and contacts for most events that are occurring within the city of San Bernardino. We get emails weekly from viewer and organizations advising us their upcoming events as well.
“Inland Empire Alive!”
After another successful year or producing Inland Empire Alive! with host David Brady, we are excited to continue to bring interesting interviews to the community. We have several guests pre-booked, researched, and ready to appear on the program. We are also planning on an even wider range of topics and interesting guest including more on- locations segments. This is a 60-minute talk show formatted program. We’ve recently passed a 100-guest milestone!
“Community Events and City Projects”
videoFP will continue to cover interesting City and community events that are scheduled though out the year. From parks and recreation activities, to special memorial events.
We have produced dozens of segments on people, places, and events, of San Bernardino.
“Other Community Video Stories”
videoFP is committed produce other video content as needed or required. We plan on remaining flexible and as available as possible to help cover subjects that might arise on a short-notice basis.
11 References
Brenner-Fiedler & Associates Project(s): Manufacturing Product Demos Capacity: Video Producer
Contact: Beth Sharkey
[email protected] (951)299-4100 x-241
Dates: 3/1/21 through present
City of San Bernardino – IEMG
Project(s): What’s up San Bernardino/Community Event Segments/Inland Empire Alive Capacity: Contracted Video Producer
Contact: Klyde Layon
[email protected]
(909) 384-5005
Dates: 7/1/15 through present
Corcoran Consulting Group – San Bernardino
Project: Medicare Medical Seminars and Educational programs Capacity: Video Producer
Contact: Kevin Corcoran
800-399-6565
[email protected]
Dates: 5/1/10 through present
Home Show Consultants - Riverside
Capacity: Video Producer
Contact: Douglas Salma
[email protected]
909-443-7712
Project: Home Show Television and Radio Commercials
Dates: 4/16/90 through present
Manufacture’s Council of the Inland Empire – Redlands
Project: Jobs in Manufacturing Videos -Seminars & Live Streaming Capacity: Video Producer
Contact: Molly Burgess
[email protected]
909-965-6089
Dates: 4/10/14 through present
WinpaK Corporation-Rialto
Project: Machine Demo Videos
Capacity: Video Producer
Contact: Mark Griffin
[email protected]
(909) 885-0715x180
Dates: 4/10/14 through present
Many more professional references upon request
RFQ F-25-4036 PROFESSIONAL VIDEO PRODUCTION AND POST -PRODUCTION SERVICES 32 OF 33 ATTACHMENT “D”
ACKNOWLEDGEMENT OF INSURANCE REQUIREMENTS
VENDOR NAME: PHONE:
ADDRESS:
The Proposer shall demonstrate the willingness and ability to provide the required insurance coverage as set forth in the City requirements within ten (10) calendar days of notification of selection for contract award. The insurance requirements are detailed below:
MINIMUM INSURANCE REQUIREMENTS
RFQ F-25-4036
PROFESSIONAL VIDEO PRODUCTION AND POST-PRODUCTION SERVICES
COVERAGE TYPE MINIMUM POLICY LIMITS
Commercial General Liability $2,000,000 per occurrence/$4,000,000 aggregate for bodily injury, personal injury,
and property damage
Automobile Liability $1,000,000 per occurrence for bodily injury and property damage
Employer’s Liability $1,000,000 per occurrence
Professional Liability $1,000,000 per claim and aggregate (errors and omissions)
Cyber Liability (If applicable) $1,000,000 per occurrence and aggregate Aviation and/or Drone Liability (If applicable) $1,000,000 per occurrence limit By signing below, the Proposer acknowledges that they have reviewed the City’s insurance requirements and confirm their ability to meet these requirements within the specified timeframe.
SUBMITTED BY: DATE: ___________________
(Authorized Representative Signature)
PRINT NAME: TITLE: ___________________
videoFP
(909)214_3479
1520 Dexter Way, Redlands CA 92374
Michael Wichman
Owner
4/28/25
REQUEST FOR VENDOR QUOTES
Project No. RFQ F-25-4036
RFQ F-25-4036 PROFESSIONAL VIDEO PRODUCTION AND POST -PRODUCTION SERVICES 30 OF 33
ATTACHMENT “C”
VENDOR QUOTE FORM
VENDOR NAME: PHONE:
ADDRESS:
The undersigned, hereby declare that they have carefully examined the location of the proposed work, familiarized themselves with the local conditions affecting the cost of the work, and have read and examined the terms and conditions for the following Project:
PROFESSIONAL VIDEO PRODUCTION AND POST-PRODUCTION SERVICES
The undersigned, hereby propose to furnish all labor, materials, equipment, tools, transportation, and services, and to discharge all duties and obligations necessary and required to perform and complete the Project in strict accordance with the Vendor Price Quote for the ELECTRONICALLY SUBMITTED TOTAL VENDOR QUOTE PRICE.
ITEM NO. DESCRIPTION QUANTITY UNIT COST TOTAL
AMOUNT
TOTAL VENDOR QUOTE
Total Number of Additional Pages:
I hereby declare under penalty of perjury that the foregoing is true and correct.
SUBMITTED BY: TITLE:
(Authorized Representative Signature)
PRINT NAME:
videoFP
(909)214-3479
1520 Dexter Way, Redlands CA 92374
1 12
2 3
$2,500.00
$210.00
$200.00
20 $44,050.00
0 Michael Wichman
Owner
Produce Weekly Local Events Highlight
$30,000.00
$10,050.00
$4,000.00
Produce Monthy Community Talk Show
Misc Community Events and City Projects
50 12
Certification of Proposal
“The undersigned hereby submits its proposal and, by doing so, agrees to furnish services to the City in accordance with the Request for Proposal (RF Q), and to be bound by the terms and conditions of the RFQ.”
____________________________________ ___________________________ Michael Wichman videoFP Date
4/28/25
REQUEST FOR VENDOR QUOTES
Project No. RFQ F-25-4036
RFQ F-25-4036 PROFESSIONAL VIDEO PRODUCTION AND POST -PRODUCTION SERVICES 30 OF 33
ATTACHMENT “C”
VENDOR QUOTE FORM
VENDOR NAME: PHONE:
ADDRESS:
The undersigned, hereby declare that they have carefully examined the location of the proposed work, familiarized themselves with the local conditions affecting the cost of the work, and have read and examined the terms and conditions for the following Project:
PROFESSIONAL VIDEO PRODUCTION AND POST-PRODUCTION SERVICES
The undersigned, hereby propose to furnish all labor, materials, equipment, tools, transportation, and services, and to discharge all duties and obligations necessary and required to perform and complete the Project in strict accordance with the Vendor Price Quote for the ELECTRONICALLY SUBMITTED TOTAL VENDOR QUOTE PRICE.
ITEM NO. DESCRIPTION QUANTITY UNIT COST TOTAL
AMOUNT
TOTAL VENDOR QUOTE
Total Number of Additional Pages:
I hereby declare under penalty of perjury that the foregoing is true and correct.
SUBMITTED BY: TITLE:
(Authorized Representative Signature)
PRINT NAME:
videoFP
(909)214-3479
1520 Dexter Way, Redlands CA 92374
1 12
2 3
$2,500.00
$210.00
$200.00
20 $44,050.00
0 Michael Wichman
Owner
Produce Weekly Local Events Highlight
$30,000.00
$10,050.00
$4,000.00
Produce Monthy Community Talk Show
Misc Community Events and City Projects
50