CITY OF SAN BERNARDINO RFQ F-25-4036 PROFESSIONAL VIDEO PRODUCTION AND POST-PRODUCTION SERVICES NARRATIVE FIRE STARTER STUDIOS UEI: PA5SH2TL2AA7 Contact: Kimberly A. Austin 28348 Constellation Road, Suite 820 Santa Clarita, CA 91355 [email protected] | 747-201-7400 x107
City of San Bernardino RFQ F-25-4036 FIRE STARTER STUDIOS Professional Video Production and Post Production Services UEI: PA5SH2TL2AA7 2 EXECUTIVE SUMMARY Fire Starter Studios tells stories that connect, resonate, and make an impact. Whether it’s a fast-paced highlight reel or a long-form community spotlight, our work is built to inform, inspire, and connect. With Emmy-nominated experience, deep roots in documentary, nonfiction, and live sports production, and a reputation for delivering broadcast-quality content on tight timelines, our team brings both creative vision and rock-solid reliability to every frame. Led by Director/Producer Rachel Klein and Writer/Producer Kimberly A. Austin, our studio blends storytelling instincts honed in the entertainment and broadcast sports industry with a decade of experience serving government entities, nonprofits, and major brands including: the National Endowment for the Arts, US Forest Service, Oregon Department of Education, City of Palmdale, County of Los Angeles, UNICEF, and the Nobel Prize winning World Food Program. Rachel’s background includes years of producing live sports for networks, including award-winning sports programming for NBC, CBS, ABC, Fox, HBO, and ESPN, and marquee documentary projects like ESPN’s 30 for 30: The Fab Five, Fox’s UFC Primetime, and Xbox’s Every Street United. From managing split-location shoots on compressed schedules to delivering polished episodes under weekly deadlines, our team knows what it takes to deliver when the pressure’s on. Kimberly comes from documentary and nonfiction television with extensive experience producing talk, magazine-format, documentary, and nonfiction series for networks like CBS, Fox, Lifetime, A&E, Discovery, HGTV, DIY, Travel Channel, and Disney Channel. She has produced content from documentary features to magazine content, cooking, gardening, crafts, how-to, court shows, profiles, and reality. We bring that same energy and precision to every project, whether we’re building content for federal agencies or producing a feature-length film. Our work on United States of Arts—a 67-episode documentary series for the National Endowment for the Arts—was recognized with back-to-back Primetime Emmy® nominations. These short films, produced under a federal contract, captured artists and organizations in all 50 states and U.S. jurisdictions. The result was a vast library of footage, which we later repurposed into custom social content under a separate NEA contract, showcasing our ability to scale, organize, and creatively reimagine assets across platforms. Our series National Endowment for the Arts: United States of Arts, produced under a federal contract, earned back-to-back Primetime Emmy® nominations—unprecedented for an independent studio in a category usually dominated by national networks. It’s a testament to the level of quality and care we bring to every project we take on. Fire Starter Studios (certified SBE, WBE, and DBE) offers end-to-end production services: creative consulting, scripting, shooting (including by FAA licensed Drone pilots), motion graphics, sound mixing, and final mastering for all platforms—from social media to cable broadcast. We maintain an extensive and well-organized footage library for long-term projects with clear logs and transcripts. Whether highlighting capital improvement projects, promoting economic development, or helping residents connect with city services, we’re here to make the City of San Bernardino look and sound its best. We deliver broadcast-quality content that resonates on time and on budget! City of San Bernardino RFQ F-25-4036 FIRE STARTER STUDIOS Professional Video Production and Post Production Services UEI: PA5SH2TL2AA7 3 PROJECT SPECIFIC EXPERIENCE: Los Angeles County Women and Girls Initiative Role of the firm: Full-service video production from development through final delivery Dollar value of the services provided: $90,000 Dollar value of the total contract fee: $90,000 Description of services provided: The County of Los Angeles Women and Girls Initiative commissioned Fire Starter Studios to create unique and memorable instructional videos to kick off the first ever county wide Gender Impact Assessment. As a team of female creatives, we jumped at this opportunity and created an award-winning Vox style suite of videos to train county employees on what a Gender Lens is and how to conduct a Gender Impact Assessment of all county departments and programs. Links to sample videos from this project: https://vimeo.com/691047009 Password = FIRE This video kicked off the instructional course that Fire Starter Studios created for Los Angeles County’s first ever Gender Impact Assessment a training course for county employees to introduce the concept of Gender Equity and teach them how to conduct the Gender Impact Assessment of Los Angeles County’s services and programs. https://vimeo.com/691046416 Password = FIRE This second video is from later in the course when the specifics for conducting the Gender Impact Assessment were detailed. Staffing assigned to the project: Producer/Director Rachel Klein, Producer/Writer Kimberly Austin, Director of Post Production/Editor Erik Hogan, Post Supervisor Christine Hsia, Director of Photography Eric Middleman, Audio Suzan Jones, Wardrobe Kristin Ingram, Editor Eric Middleman Duration of services provided: November 2021 - April 2023 Relationship to the client: Fire Starter Studios was awarded a spot on the video production bench for Los Angeles County. While on that bench we were awarded the contract to produce the suite of training videos for the Women and Girls. We had previously created animated videos Office of the CEO for LA-HOP (Los Angeles County Homeless Outreach Portal) and for the Los Angeles County Public Library. Client Reference Contact Information Abbe Land Executive Director, Women and Girls Initiative Los Angeles County Office of the CEO 323-533-0663 [email protected] City of San Bernardino RFQ F-25-4036 FIRE STARTER STUDIOS Professional Video Production and Post Production Services UEI: PA5SH2TL2AA7 4 Metropolitan Nashville Public Schools Role of the firm: Full-service video production from development through final delivery Dollar value of the services provided: $150,000 Dollar value of the total contract fee: $500,00 - funding for the project was cut to $150 before we even began work. Description of services provided: For Metropolitan Nashville Public Schools, Fire Starter Studios created a suite of documentary style videos designed to highlight best practices for English Language Arts education from kindergarten all the way through high school level classes. For this project we worked closely with MNPS Literacy Curriculum Directors, Assistant Directors, Teachers, and administrators to develop the structure of each video, what would be featured, who would be interviewed, when, how, etc. Detailed treatments were developed for each video as well as individual interview questions for each teacher, administrator and student interviewed. Fire Starter Studios provided all per-production, production, and post production services. Under this contract a total of 8 videos were created ranging from 6-30 minutes each, 4 focused on elementary literacy and 4 on secondary (middle and high schoolers). Links to sample videos from this project: **This link and the video are confidential. They are submitted for review purposes only for this RFP and to be considered confidential.** Password for videos: SanB2025 How Teachers Can Implement Aggressive Monitoring https://vimeo.com/949359474 School Culture https://vimeo.com/949362269 Staffing assigned to the project: Producer/Writer Kimberly Austin, Producer/Director Rachel Klein, Director of Post Production/Editor Erik Hogan, Producer Melissa Friedman, Director of Photography Randy Hale, Audio Phil Turner, Editor Jonathan Lee Duration of services provided: Project kickoff was February 28, 2024, and final delivery was made June 4, 2024. Relationship to the client: Fire Starter Studios had no prior relationship with Metropolitan Nashville Public Schools. They issued an RFP, Fire Starter Studios submitted a proposal, and we were chosen for contract award. MNPS stakeholders were thrilled with the finished videos. Client Reference Contact Information Jill Petty Executive Director, Curriculum & Instruction, Division of Teaching and Learning Metropolitan Nashville Public Schools 615-259-8718 [email protected] City of San Bernardino RFQ F-25-4036 FIRE STARTER STUDIOS Professional Video Production and Post Production Services UEI: PA5SH2TL2AA7 5 U.S. Department of Agriculture Forest Service Role of the firm: Fire Starter Studios was contracted to take pre-existing virtual interview footage and do all the work necessary to deliver a completed film. Dollar value of the services provided: $52,650 Dollar value of the total contract fee: $52,650 Description of services provided: The USDA Forest Service needed a production company to create a cohesive narrative of the Evolution of their Serious Accident Review process from one that looks to find fault to one that seeks to learn from accidents and help stop them from happening in the future. They had hundreds of hours of interviews with more than 60 individuals conducted during COVID over Microsoft Teams and wanted to turn that into a narrative, documentary-style film. Fire Starter Studios combed through the interviews, presented an outline, and then crafted a story-driven narrative highlighting firsthand experiences and remembrances. The resulting film offers both the factual account, not just the evolution of the serious accident review process within the Forest Service, but why and how it happened, what obstacles were faced, from whom, and how those obstacles were overcome. Even though for this project we were working backwards, crafting a completed film out of preexisting pieces, the skillset and desired outcome are the same. Convey the essential learning information in a way that resonates with the viewer and teaches the desired content. Link: https://youtu.be/1FuWyE0-BHI?si=r9rZlq28va81LeJo This is the link to the US Forest Service’s Wildland Fire Lessons Learned Center YouTube Channel Staffing assigned to the project: Producer/Writer Kimberly Austin, Producer/Director Rachel Klein, and Director of Post Production/Editor Erik Hogan. Duration of services provided: The contract ran from October 2023 to October 2024, the was 99% completed by May 2024 when it was put on hold by the Forest Service. Once they provided their final notes, the film was finished and delivered in October 2024. Relationship to the client: Fire Starter Studios had no prior relationship with the US Forest Service. They issued an RFP; Fire Starter Studios submitted a proposal, and we were chosen for contract award. Joe Harris and the US Forest stakeholders were delighted with the completed film. Client Reference Contact Information Joe Harris Deputy Director (Accident Reviews), Innovation and Organizational Learning (IOL) USDA Forest Service 208-514-6651. [email protected]
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ATTACHMENT “D”
ACKNOWLEDGEMENT OF INSURANCE REQUIREMENTS
VENDOR NAME: PHONE:
ADDRESS:
The Proposer shall demonstrate the willingness and ability to provide the required insurance coverage as set forth in the City requirements within ten (10) calendar days of notification of selection for contract award. The insurance requirements are detailed below:
MINIMUM INSURANCE REQUIREMENTS
RFQ F-25-4036
PROFESSIONAL VIDEO PRODUCTION AND POST-PRODUCTION SERVICES
COVERAGE TYPE MINIMUM POLICY LIMITS
Commercial General Liability $2,000,000 per occurrence/$4,000,000 aggregate for bodily injury, personal injury,
and property damage
Automobile Liability $1,000,000 per occurrence for bodily injury and property damage
Employer’s Liability $1,000,000 per occurrence
Professional Liability $1,000,000 per claim and aggregate (errors and omissions)
Cyber Liability (If applicable) $1,000,000 per occurrence and aggregate
Aviation and/or Drone Liability (If applicable) $1,000,000 per occurrence limit
By signing below, the Proposer acknowledges that they have reviewed the City’s insurance requirements and confirm their ability to meet these requirements within the specified timeframe.
SUBMITTED BY: DATE: ___________________
(Authorized Representative Signature)
PRINT NAME: TITLE: ___________________
Fire Starter Studios, LLC 747-201-7400 x107
28348 Constellation Road, Suite 820, Santa Clarita, CA. 91355 4/30/2024
Kimberly A. Austin President
REQUEST FOR VENDOR QUOTES
Project No. RFQ F-25-4036
RFQ F-25-4036 PROFESSIONAL VIDEO PRODUCTION AND POST -PRODUCTION SERVICES 33 OF 33
REQUIRED BID SUBMITTALS CHECKLIST
The following documents must be completed, signed, and submitted with the Bid. Incomplete submittals may be deemed non-responsive.
# REQUIRED DOCUMENT INCLUDED IN
BID PACKAGE
1 Attachment “C” - Vendor Quote Form
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2 Attachment “C” - Narrative Submittals (Executive Summary and Project-Specific Experience)
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3 Attachment “D” - Acknowledgement of Insurance
Requirements
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4 Optional - Disadvantaged Business Enterprise (DBE) Form
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[REMAINDER OF PAGE LEFT INTENTIONALLY BLANK]
X
X
X
REQUEST FOR VENDOR QUOTES
Project No. RFQ F-25-4036
RFQ F-25-4036 PROFESSIONAL VIDEO PRODUCTION AND POST-PRODUCTION SERVICES 30 OF 33
ATTACHMENT “C”
VENDOR QUOTE FORM
VENDOR NAME: PHONE:
ADDRESS:
The undersigned, hereby declare that they have carefully examined the location of t he proposed work, familiarized themselves with the local conditions affecting the cost of the work, and have read and examined the terms and conditions for the following Project:
PROFESSIONAL VIDEO PRODUCTION AND POST-PRODUCTION SERVICES
The undersigned, hereby propose to furnish all labor, materials, equipment, tools, transportation, and services, and to discharge all duties and obligations necessary and required to perform and complete the Project in strict accordance with the Vendor Price Quote for the ELECTRONICALLY SUBMITT ED TOTAL VENDOR QUOTE PRICE.
ITEM NO. DESCRIPTION QUANTITY UNIT COST TOTAL
AMOUNT
TOTAL VENDOR QUOTE
Total Number of Additional Pages:
I hereby declare under penalty of perjury that the foregoing is true and correct.
SUBMITTED BY: TITLE:
(Authorized Representative Signature)
PRINT NAME:
FIRE STARTER STUDIOS, LLC 747-201-7400
28348 Constellation Rd, Suite 820, Santa Clarita, CA 91355 A 12 $2,500
Rachel Klein
CEO
Vignettes for 60 minute news magazine
B Sports vignettes - matching one on camera talent on SB website B Live sports streaming - assumption 4 cameras 1 $5,500 $5,500 1 $2,300 $2,300
$30,000
C Informational videos 1 $5,500 $5,500
D
ALL PRICING IS BASED ON VIDEO SAMPLES PROVIDED ON THE YOUTUBE CHANNEL. 10Capital Improvement videos
E Marketing videos - 2-3 minutes each 5
F Drone footage - one day shoot/10 hours 1
G
H Photography - 1 day shoot with 20 edited photographs 1 1Additional videos - assumption one day shoot, editing, graphics 1 $1,800 $1,800
$2,450 $2,450
$2,450
$2,450 $24,500
$12,250
$2,450 $2,450
$86,750
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• 508 compliance - audio description, transcripts, closed cap $250/hour of content (English) • 2D Animated social media videos: 10-15 seconds $1,000 each • Spanish language translation: $1,000 per video includes audio, translation, and subtitles • 2D animation - 60 seconds $3,995 • Additional seconds - 2D animation $40/second over 60 seconds • 3D animation - 60 seconds $10,500 • Additional seconds - 3D animation $95/second over 60 seconds • Film crew lunches (typical 6 person shoot incl client) $25pp • Voiceover $1,050/75 seconds Additional costs: